example of pathos in an argumentative essay

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Collaboration, information literacy, writing process, using pathos in persuasive writing.

• CC BY-NC-ND 4.0 by Angela Eward-Mangione - Hillsborough Community College

Incorporating appeals to pathos into persuasive writing increases a writer’s chances of achieving his or her purpose. Read “ Pathos ” to define and understand pathos and methods for appealing to it. The following brief article discusses examples of these appeals in persuasive writing.

An important key to incorporating pathos into your persuasive writing effectively is appealing to your audience’s commonly held emotions. To do this, one must be able to identify common emotions, as well as understand what situations typically evoke such emotions. The blog post “ The 10 Most Common Feelings Worldwide, We Feel Fine ,” offers an interview with Seth Kamvar, co-author of We Feel Fine. According to the post, the 10 most commonly held emotions in 2006-2009 were: better, bad, good, guilty, sorry, sick, well, comfortable, great, and happy (qtd. in Whelan).

Let’s take a look at some potential essay topics, what emotions they might evoke, and what methods can be used to appeal to those emotions.

Example: Animal Cruelty

Related Emotions:

Method Narrative

In “To Kill a Chicken,” Nicholas Kristof describes footage taken by an undercover investigator for Mercy with Animals at a North Carolina poultry slaughterhouse: “some chickens aren’t completely knocked out by the electric current and can be seen struggling frantically. Others avoid the circular saw somehow. A backup worker is supposed to cut the throat of those missed by the saw, but any that get by him are scalded alive, the investigator said” (Kristof).

This narrative account, which creates a cruel picture in readers’ minds, will evoke anger, horror, sadness, and sympathy.

Example: Human Trafficking

• Sadness (sorry)
• Sympathy 

Method: Direct Quote

“From Victim to Impassioned Voice” provides the perspective of Asia Graves, a victim of a vicious child prostitution ring who attributes her survival to a group of women: “If I didn’t have those strong women, I’d be nowhere” (McKin).

A quote from a victim of human trafficking humanizes the topic, eliciting sadness and sympathy for the victim(s).

Example: Cyberbullying

Method: empathy for an opposing view.

The concerns of some people who oppose the criminalization of cyberbullying are understandable. For example, Justin W. Patchin, coauthor of Bullying Beyond the Schoolyard: Preventing and Responding to Cyberbullying , opposes making cyberbullying a crime because he views the federal and state governments’ role as one to educate local school districts and provide resources for them (“Cyberbullying”). Patchin does not oppose cyberbullying itself; rather, he takes issue with the government responding to it through criminalization.

Identifying and articulating the opposing view as well as the concerns that underpin it helps the audience experience a full range of sympathy, a commonly held emotion, as a consequence of sincerely investigating and acknowledging another view.

The method a writer uses to persuade emotionally his or her audience will depend on the situation. However, any writer who uses at least one approach will be more persuasive than a writer who ignores opportunities to entreat one of the most powerful aspects of the human experience—emotions.

Works Cited

“Cyberbullying.” Opposing Viewpoints Online Collection . Detroit: Gale, 2015. Opposing Viewpoints in Context . Web. 21 July 2016.

Kristof, Nicholas. “To Kill a Chicken.” The New York Times . The New York Times, 3 May 2015. Web. 20 July 2016.

McKin, Jenifer. “From victim to impassioned voice: Women exploited as a teen fights sexual trafficking of children.” The Boston Globe . Boston Globe Media Partners, 27 Nov. 2012. Web. 20 July 2016.

Whelan, Christine. “The 10 Most Common Feelings Worldwide: We Feel Fine.” The Huffington Post . The Huffington Post, 18 March 2012. Web. 21 July 2016.

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What is Pathos? Definition, Examples, and Techniques for More Persuasive Writing

by Kaelyn Barron

Of the three modes of persuasion, pathos is often seen as the least impactful when compared with its counterparts, ethos and logos.

Yet we shouldn’t be too quick to discard pathos, the persuasive tool that appeals to our emotions. It’s done wonders for advertisers, writers, and certainly politicians.

When something pulls at our feelings and emotions, we can be quick to react. Whether that reaction is buying a car, watching a film, or simply changing ideas, we shouldn’t underestimate the power of pathos to influence our actions.

Pathos Definition

Pathos is a tool of persuasion that is used to appeal to readers’ emotions by arousing positive or negative feelings.

It can be used in rhetoric, literature, film, and other forms of expression. While pathos is used to draw an emotional response, the other rhetorical appeals—ethos and logos—appeal to credibility and logic, respectively. All three were coined by Aristotle in 350 B.C.

By learning to use pathos in your writing, you can develop stronger persuasive arguments and even create richer narratives.

How to Use Pathos in Writing

The following are tools that you can use to incorporate pathos in your writing. They can be effective in both narratives and nonfiction.

Sensory Details

Incorporating sensory details—also known as “ showing, not telling ”—is an effective way to create strong images and draw emotions from your readers.

In advertisements for products like food or cars, companies don’t just tell us what their product looks like—they show us. They also show people’s emotions while they use their products.

While you likely can’t show actual images in your writing, you can create them in your reader’s mind by using sensory details.

For example, if you’re trying to persuade readers that stricter environmental laws are important, you might open with sensory details describing a recent oil spill and the devastating damage it caused.

By getting a strong visual of the disaster, your reader will feel like they’ve actually seen the mess and they’re more likely to feel compelled to take action.

Strategic Word Choice

Word choice is very important to successfully using pathos. This is because the words we read and hear trigger certain feelings.

Positive words can evoke feelings of excitement, possibility, and happiness. Negative words can just as effectively evoke fear or worry, bringing audiences to change their behaviors in order to avoid whatever bad outcome has been described.

If you’re trying to evoke an emotional response from readers, don’t rely on weak, ordinary language to get the job done.

If you want to describe a situation as “bad,” use words like “horrific” or “appalling” instead. Similarly, if you want to convey a positive experience, you might try describing it as “breathtaking” or “unforgettable.”

Anecdotes are another effective way of evoking emotion.

An anecdote is a short story within an essay or work of literature. Since it takes a narrative form, it can be a great way to draw readers into your argument or main story before backing it up with facts and research.

In your persuasive writing, you might use a personal anecdote (a story of something you’ve experienced) to appeal to your readers’ emotions. Because you experienced the event firsthand, you’ll also add a sense of credibility to your work.

Examples of Pathos

If you turn on your television or open a book today, you probably won’t have to search long before coming across an example of pathos.

The rhetorical appeal is used frequently in literature, politics, and advertisements.

Pathos in Literature

“He had meant the best in the world, and had been treated like a dog—like a very dog. She would be sorry someday—maybe when it was too late. Ah, if he could only die TEMPORARILY!”

— The Adventures of Tom Sawyer by Mark Twain

This excerpt draws pity from readers as the narrator explains how Tom was treated like a “dog” by the girl he loved with honest intentions. Tom is so overcome that he wishes he could die briefly just so she might feel sorry for him.

Because love, rejection, and pain are universal concepts that most of us have experienced, this application of pathos is an effective appeal because we can all understand how Tom is hurting.

Pathos in Politics

“It’s the hope of slaves sitting around a fire singing freedom songs; the hope of immigrants setting out for distant shores; the hope of a young naval lieutenant bravely patrolling the Mekong Delta; the hope of a millworker’s son who dares to defy the odds; the hope of a skinny kid with a funny name who believes that America has a place for him, too.”

—Barack Obama, keynote speech at the 2004 Democratic National Convention

This speech, delivered by then-Senator Barack Obama, speaks to the experiences of everyday Americans. It sparks feelings of patriotic pride—that we can come from anywhere and from any circumstances and still have hope for a better life.

It also echoed the hopes of many Americans that things could get better following the invasion of Iraq and the first term of the Bush administration.

The speech was intended to appeal to voters who might still be on the fence between presidential candidates John Kerry and George W. Bush.

Of course, pathos is also used in political rhetoric to invoke fear and worry.

In the media, many situations are quickly labeled as “crises,” such as an “economic crisis” or “immigration crisis.” The goal, however, is always the same: to get voters to take action.

Pathos in Advertising

In Cheerios’ “Good Goes Around” campaign, smiles, sunshine, and bright colors echo with positivity as consumers are encouraged to associate the cereal with these good vibes.

This is a very common strategy used throughout advertising. Marketers appeal to our emotions in order to get us to start diets, donate money, or buy tickets to see a film.

While ethos and logos can be equally important in advertising, we’re most likely to take action when we feel personally invested in something—which is why pathos is an indispensable tool for advertisers.

Use Pathos to Improve Your Writing

Whether you’re writing to persuade or entertain, pathos can enrich your writing and help you to forge emotional connections with your readers.

Start practicing today to see if you can apply the three modes of persuasion for more effective prose.

Which techniques have helped you improve your writing? Feel free to share in the comments below!

If you enjoyed this post, then you might also like:

• The 4 Main Writing Styles: Definitions, Examples, and Techniques
• Weasel Words: Get Rid of These Words to Improve Your Writing
• Don’t Get Crippled by Crutch Words: How to Speak and Write More Effectively
• What is Creative Writing? Types, Techniques, and Tips

As a blog writer for TCK Publishing, Kaelyn loves crafting fun and helpful content for writers, readers, and creative minds alike. She has a degree in International Affairs with a minor in Italian Studies, but her true passion has always been writing. Working remotely allows her to do even more of the things she loves, like traveling, cooking, and spending time with her family.

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What Are Logos, Pathos & Ethos?

A straight-forward explainer (with examples)

By: Derek Jansen (MBA) | Reviewer: Eunice Rautenbach (DTech) | June 2023

If you spend any amount of time exploring the wonderful world of philosophy, you’re bound to run into the dynamic trio of rhetorical appeals: logos , ethos and pathos . But, what exactly do they mean and how can you use them in your writing or speaking? In this post, we’ll unpack the rhetorical love triangle in simple terms, using loads of practical examples along the way.

Overview: The Rhetorical Triangle

• What are logos , pathos and ethos ?
• Logos unpacked (+ examples)
• Pathos unpacked (+ examples)
• Ethos unpacked (+ examples)
• The rhetorical triangle

What are logos, ethos and pathos?

Simply put, logos, ethos and pathos are three powerful tools that you can use to persuade an audience of your argument . At the most basic level, logos appeals to logic and reason, while pathos appeals to emotions and ethos emphasises credibility or authority.

Naturally, a combination of all three rhetorical appeals packs the biggest punch, but it’s important to consider a few different factors to determine the best mix for any given context. Let’s look at each rhetorical appeal in a little more detail to understand how best to use them to your advantage.

Logos appeals to the logical, reason-driven side of our minds. Using logos in an argument typically means presenting a strong body of evidence and   facts to support your position. This evidence should then be accompanied by sound logic and well-articulated reasoning .

Let’s look at some examples of logos in action:

• A friend trying to persuade you to eat healthier might present scientific studies that show the benefits of a balanced diet and explain how certain nutrients contribute to overall health and longevity.
• A scientist giving a presentation on climate change might use data from reputable studies, along with well-presented graphs and statistical analyses to demonstrate the rising global temperatures and their impact on the environment.
• An advertisement for a new smartphone might highlight its technological features, such as a faster processor, longer battery life, and a high-resolution camera. This could also be accompanied by technical specifications and comparisons with competitors’ models.

In short, logos is all about using evidence , logic and reason to build a strong argument that will win over an audience on the basis of its objective merit . This contrasts quite sharply against pathos, which we’ll look at next.

Contrasted to logos, pathos appeals to the softer side of us mushy humans. Specifically, it focuses on evoking feelings and emotions in the audience. When utilising pathos in an argument, the aim is to cultivate some feeling of connection in the audience toward either yourself or the point that you’re trying to make.

In practical terms, pathos often uses storytelling , vivid language and personal anecdotes to tap into the audience’s emotions. Unlike logos, the focus here is not on facts and figures, but rather on psychological affect . Simply put, pathos utilises our shared humanness to foster agreement.

Let’s look at some examples of pathos in action:

• An advertisement for a charity might incorporate images of starving children and highlight their desperate living conditions to evoke sympathy, compassion and, ultimately, donations.
• A politician on the campaign trail might appeal to feelings of hope, unity, and patriotism to rally supporters and motivate them to vote for his or her party.
• A fundraising event may include a heartfelt personal story shared by a cancer survivor, with the aim of evoking empathy and encouraging donations to support cancer research.

As you can see, pathos is all about appealing to the human side of us – playing on our emotions to create buy-in and agreement.

Last but not least, we’ve got ethos. Ethos is all about emphasising the credibility and authority of the person making the argument, or leveraging off of someone else’s credibility to support your own argument.

The ethos card can be played by highlighting expertise, achievements, qualifications and accreditations , or even personal and professional associations and connections. Ultimately, the aim here is to foster some level of trust within the audience by demonstrating your competence, as this will make them more likely to take your word as fact.

Let’s look at some examples of ethos in action:

• A fitness equipment brand might hire a well-known athlete to endorse their product.
• A toothpaste brand might make claims highlighting that a large percentage of dentists recommend their product.
• A financial advisor might present their qualifications, certifications and professional memberships when meeting with a prospective client.

As you can see, using ethos in an argument is largely about emphasising the credibility of the person rather than the logical soundness of the argument itself (which would reflect a logos-based approach). This is particularly helpful when there isn’t a large body of evidence to support the argument.

Ethos can also overlap somewhat with pathos in that positive emotions and feelings toward a specific person can oftentimes be extended to someone else’s argument. For example, a brand that has nothing to do with sports could still benefit from the endorsement of a well-loved athlete, just because people feel positive feelings about the athlete – not because of that athlete’s expertise  in the product they’re endorsing.

How to use logos, pathos and ethos

Logos, pathos and ethos combine to form the rhetorical triangle , also known as the Aristotelian triangle. As you’d expect, the three sides (or corners) of the triangle reflect the three appeals, but there’s also another layer of meaning. Specifically, the three sides symbolise the relationship between the speaker , the audience and the message .

Without getting too philosophical, the key takeaway here is that logos, pathos and ethos are all tools that you can use to present a persuasive argument . However, how much you use each tool needs to be informed by careful consideration of who your audience is and what message you’re trying to convey to them.

For example, if you’re writing a research paper for a largely scientific audience, you’ll likely lean more heavily on the logos . Conversely, if you’re presenting a speech in which you argue for greater social justice, you may lean more heavily on the pathos to win over the hearts and minds of your audience.

Simply put, by understanding the relationship between yourself (as the person making the argument), your audience , and your message , you can strategically employ the three rhetorical appeals to persuade, engage, and connect with your audience more effectively in any context. Use these tools wisely and you’ll quickly notice what a difference they can make to your ability to communicate and more importantly, to persuade .

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Pathos Definition

What is pathos? Here’s a quick and simple definition:

Pathos , along with logos and ethos , is one of the three "modes of persuasion" in rhetoric (the art of effective speaking or writing). Pathos is an argument that appeals to an audience's emotions. When a speaker tells a personal story, presents an audience with a powerful visual image, or appeals to an audience's sense of duty or purpose in order to influence listeners' emotions in favor of adopting the speaker's point of view, he or she is using pathos .

Some additional key details about pathos:

• You may also hear the word "pathos" used to mean "a quality that invokes sadness or pity," as in the statement, "The actor's performance was full of pathos." However, this guide focuses specifically on the rhetorical technique of pathos used in literature and public speaking to persuade readers and listeners through an appeal to emotion.
• The three "modes of persuasion"— pathos , logos , and ethos —were originally defined by Aristotle.
• In contrast to pathos, which appeals to the listener's emotions, logos appeals to the audience's sense of reason, while ethos appeals to the audience based on the speaker's authority.
• Although Aristotle developed the concept of pathos in the context of oratory and speechmaking, authors, poets, and advertisers also use pathos frequently.

Pathos Pronunciation

Here's how to pronounce pathos : pay -thos

Pathos in Depth

Aristotle (the ancient Greek philosopher and scientist) first defined pathos , along with logos and ethos , in his treatise on rhetoric, Ars Rhetorica. Together, he referred to pathos , logos , and ethos as the three modes of persuasion, or sometimes simply as "the appeals." Aristotle defined pathos as "putting the audience in a certain frame of mind," and argued that to achieve this task a speaker must truly know and understand his or her audience. For instance, in Ars Rhetorica, Aristotle describes the information a speaker needs to rile up a feeling of anger in his or her audience:

Take, for instance, the emotion of anger: here we must discover (1) what the state of mind of angry people is, (2) who the people are with whom they usually get angry, and (3) on what grounds they get angry with them. It is not enough to know one or even two of these points; unless we know all three, we shall be unable to arouse anger in any one.

Here, Aristotle articulates that it's not enough to know the dominant emotions that move one's listeners: you also need to have a deeper understanding of the listeners' values, and how these values motivate their emotional responses to specific individuals and behaviors.

Pathos vs Logos and Ethos

Pathos is often criticized as being the least substantial or legitimate of the three persuasive modest. Arguments using logos appeal to listeners' sense of reason through the presentation of facts and a well-structured argument. Meanwhile, arguments using ethos generally try to achieve credibility by relying on the speaker's credentials and reputation. Therefore, both logos and ethos may seem more concrete—in the sense of being more evidence-based—than pathos, which "merely" appeals to listeners' emotions. But people often forget that facts, statistics, credentials, and personal history can be easily manipulated or fabricated in order to win the confidence of an audience, while people at the same time underestimate the power and importance of being able to expertly direct the emotional current of an audience to win their allegiance or sympathy.

Pathos Examples

Pathos in literature.

Characters in literature often use pathos to convince one another, or themselves, of a certain viewpoint. It's important to remember that pathos , perhaps more than the other modes of persuasion, relies not only on the content of what is said, but also on the tone and expressiveness of the delivery . For that reason, depictions of characters using pathos can be dramatic and revealing of character.

Pathos in Jane Austen's Pride and Prejudice

In this example from Chapter 16 of Pride and Prejudice , George Wickham describes the history of his relationship with Mr. Darcy to Elizabeth Bennet—or at least, he describes his version of their shared history. Wickham's goal is to endear himself to Elizabeth, turn her against Mr. Darcy, and cover up the truth. (Wickham actually squanders his inheritance from Mr. Darcy's father and, out of laziness, turns down Darcy Senior's offer help him obtain a "living" as a clergyman.)

"The church ought to have been my profession...had it pleased [Mr. Darcy]... Yes—the late Mr. Darcy bequeathed me the next presentation of the best living in his gift. He was my godfather, and excessively attached to me. I cannot do justice to his kindness. He meant to provide for me amply, and thought he had done it; but when the living fell it was given elsewhere...There was just such an informality in the terms of the bequest as to give me no hope from law. A man of honor could not have doubted the intention, but Mr. Darcy chose to doubt it—or to treat it as a merely conditional recommendation, and to assert that I had forfeited all claim to it by extravagance, imprudence, in short any thing or nothing. Certain it is, that the living became vacant two years ago, exactly as I was of an age to hold it, and that it was given to another man; and no less certain is it, that I cannot accuse myself of having really done anything to deserve to lose it. I have a warm, unguarded temper, and I may perhaps have sometimes spoken my opinion of him, and to him, too freely. I can recall nothing worse. But the fact is, that we are very different sort of men, and that he hates me." "This is quite shocking!—he deserves to be publicly disgraced." "Some time or other he will be—but it shall not be by me. Till I can forget his father, I can never defy or expose him." Elizabeth honored him for such feelings, and thought him handsomer than ever as he expressed them.

Here, Wickham claims that Darcy robbed him of his intended profession out of greed, and that he, Wickham, is too virtuous to reveal Mr. Darcy's "true" nature with respect to this issue. By doing so, Wickham successfully uses pathos in the form of a personal story, inspiring Elizabeth to feel sympathy, admiration, and romantic interest towards him. In this example, Wickham's use of pathos indicates a shifty, manipulative character and lack of substance.

Pathos in Nathaniel Hawthorne's The Scarlet Letter

In The Scarlet Letter , Hawthorne tells the story of Hester Prynne, a young woman living in seventeenth-century Boston. As punishment for committing the sin of adultery, she is sentenced to public humiliation on the scaffold, and forced to wear the scarlet letter "A" on her clothing for the rest of her life. Even though Hester's punishment exposes her before the community, she refuses to reveal the identity of the man she slept with. In the following passage from Chapter 3, two reverends—first, Arthur Dimmesdale and then John Wilson—urge her to reveal the name of her partner:

"What can thy silence do for him, except it tempt him—yea, compel him, as it were—to add hypocrisy to sin? Heaven hath granted thee an open ignominy, that thereby thou mayest work out an open triumph over the evil within thee and the sorrow without. Take heed how thou deniest to him—who, perchance, hath not the courage to grasp it for himself—the bitter, but wholesome, cup that is now presented to thy lips!’ The young pastor’s voice was tremulously sweet, rich, deep, and broken. The feeling that it so evidently manifested, rather than the direct purport of the words, caused it to vibrate within all hearts, and brought the listeners into one accord of sympathy. Even the poor baby at Hester’s bosom was affected by the same influence, for it directed its hitherto vacant gaze towards Mr. Dimmesdale, and held up its little arms with a half-pleased, half-plaintive murmur... "Woman, transgress not beyond the limits of Heaven’s mercy!’ cried the Reverend Mr. Wilson, more harshly than before. ‘That little babe hath been gifted with a voice, to second and confirm the counsel which thou hast heard. Speak out the name! That, and thy repentance, may avail to take the scarlet letter off thy breast."

The reverends call upon Hester's love for the father of her child—the same love they are condemning—to convince her to reveal his identity. Their attempts to move her by appealing to her sense of duty, compassion and morality are examples of pathos. Once again, this example of pathos reveals a lack of moral fiber in the reverends who are attempting to manipulate Hester by appealing to her emotions, particularly since (spoiler alert!) Reverend Dimmesdale is in fact the father.

Pathos in Dylan Thomas' "Do Not Go Gentle Into That Good Night"

In " Do Not Go Gentle Into That Good Night," Thomas urges his dying father to cling to life and his love of it. The poem is a villanelle , a specific form of verse that originated as a ballad or "country song" and is known for its repetition. Thomas' selection of the repetitive villanelle form contributes to the pathos of his insistent message to his father—his appeal to his father's inner strength:

Do not go gentle into that good night, Old age should burn and rave at close of day; Rage, rage against the dying of the light. Though wise men at their end know dark is right, Because their words had forked no lightning they Do not go gentle into that good night. Good men, the last wave by, crying how bright Their frail deeds might have danced in a green bay, Rage, rage against the dying of the light. Wild men who caught and sang the sun in flight, And learn, too late, they grieved it on its way, Do not go gentle into that good night. Grave men, near death, who see with blinding sight Blind eyes could blaze like meteors and be gay, Rage, rage against the dying of the light.

It's worth noting that, in this poem, pathos is not in any way connected to a lack of morals or inner strength. Quite the opposite, the appeal to emotion is connected to a profound love—the poet's own love for his father.

Pathos in Political Speeches

Politicians understand the power of emotion, and successful politicians are adept at harnessing people's emotions to curry favor for themselves, as well as their policies and ideologies.

Pathos in Barack Obama's 2013 Address to the Nation on Syria

In August 2013, the Syrian government, led by Bashar al-Assad, used chemical weapons against Syrians who opposed his regime, causing several countries—including the United States—to consider military intervention in the conflict. Obama's tragic descriptions of civilians who died as a result of the attack are an example of pathos : they provoke an emotional response and help him mobilize American sentiment in favor of U.S. intervention.

Over the past two years, what began as a series of peaceful protests against the oppressive regime of Bashar al-Assad has turned into a brutal civil war. Over 100,000 people have been killed. Millions have fled the country...The situation profoundly changed, though, on August 21st, when Assad’s government gassed to death over 1,000 people, including hundreds of children. The images from this massacre are sickening: men, women, children lying in rows, killed by poison gas, others foaming at the mouth, gasping for breath, a father clutching his dead children, imploring them to get up and walk.

Pathos in Ronald Reagan's 1987 " Tear Down This Wall!" Speech

In 1987, the Berlin Wall divided Communist East Berlin from Democratic West Berlin. The Wall was a symbol of the divide between the communist Soviet Union, or Eastern Bloc, and the Western Bloc which included the United States, NATO and its allies. The wall also split Berlin in two, obstructing one of Berlin's most famous landmarks: the Brandenburg Gate.

Reagan's speech, delivered to a crowd in front of the Brandenburg Gate, contains many examples of pathos:

Behind me stands a wall that encircles the free sectors of this city, part of a vast system of barriers that divides the entire continent of Europe...Yet it is here in Berlin where the wall emerges most clearly...Every man is a Berliner, forced to look upon a scar... General Secretary Gorbachev, if you seek peace, if you seek prosperity for the Soviet Union and Eastern Europe, if you seek liberalization: Come here to this gate! Mr. Gorbachev, open this gate! Mr. Gorbachev, tear down this wall!

Reagan moves his listeners to feel outrage at the Wall's existence by calling it a "scar." He assures Germans that the world is invested in the city's problems by telling the crowd that "Every man is a Berliner." Finally, he excites and invigorates the listener by boldly daring Gorbachev, president of the Soviet Union, to "tear down this wall!"

Pathos in Advertising

Few appreciate the complexity of pathos better than advertisers. Consider all the ads you've seen in the past week. Whether you're thinking of billboards, magazine ads, or TV commercials, its almost a guarantee that the ones you remember contained very little specific information about the product, and were instead designed to create an emotional association with the brand. Advertisers spend incredible amounts of money trying to understand exactly what Aristotle describes as the building blocks of pathos: the emotional "who, what, and why" of their target audience. Take a look at this advertisement for the watch company, Rolex, featuring David Beckham:

Notice that the ad doesn't convey anything specific about the watch itself to make someone think it's a high quality or useful product. Instead, the ad caters to Rolex's target audience of successful male professionals by causing them to associate the Rolex brand with soccer player David Beckham, a celebrity who embodies the values of the advertisement's target audience: physical fitness and attractiveness, style, charisma, and good hair.

Why Do Writers Use Pathos?

The philosopher and psychologist William James once said, “The emotions aren’t always immediately subject to reason, but they are always immediately subject to action.” Pathos is a powerful tool, enabling speakers to galvanize their listeners into action, or persuade them to support a desired cause. Speechwriters, politicians, and advertisers use pathos for precisely this reason: to influence their audience to a desired belief or action.

The use of pathos in literature is often different than in public speeches, since it's less common for authors to try to directly influence their readers in the way politicians might try to influence their audiences. Rather, authors often employ pathos by having a character make use of it in their own speech. In doing so, the author may be giving the reader some insight into a character's values, motives, or their perception of another character.

Consider the above example from The Scarlet Letter. The clergymen in Hester's town punish her by publicly humiliating her in front of the community and holding her up as an example of sin for conceiving a child outside of marriage. The reverends make an effort to get Hester to tell them the name of her child's father by making a dramatic appeal to a sense of shame that Hester plainly does not feel over her sin. As a result, this use of pathos only serves to expose the the manipulative intent of the reverends, offering readers some insight into their moral character as well as that of Puritan society at large. Ultimately, it's a good example of an ineffective use of pathos , since what the reverends lack is the key to eliciting the response they want: a strong grasp of what their listener values.

Other Helpful Pathos Resources

• The Wikipedia Page on Pathos: A detailed explanation which covers Aristotle's original ideas on pathos and discusses how the term's meaning has changed over time.
• The Dictionary Definition of Pathos: A definition and etymology of the term, which comes from the Greek pàthos, meaning "suffering or sensation."
• An excellent video from TED-Ed about the three modes of persuasion.
• A pathos -laden recording of Dylan Thomas reading his poem "Do Not Go Gentle Into That Good Night"

• PDFs for all 136 Lit Terms we cover
• Downloads of 1900 LitCharts Lit Guides
• Teacher Editions for every Lit Guide
• Explanations and citation info for 39,983 quotes across 1900 books
• Downloadable (PDF) line-by-line translations of every Shakespeare play
• Verbal Irony
• Climax (Plot)
• Rhyme Scheme
• Understatement
• Tragic Hero
• Formal Verse
• Figure of Speech
• Static Character
• Rhetorical Question

Definition of Pathos

Pathos is a literary device that is designed to inspire emotions from readers. Pathos, Greek for “suffering” or “experience,” originated as a conceptual mode of persuasion by the Greek philosopher, Aristotle. Aristotle believed that utilizing pathos as a means of stirring people’s emotions is effective in turning their opinion towards the speaker . This is due in part because emotions and passion can be engulfing and compelling, even going against a sense of logic or reason.

Pathos, as an appeal to an audience ’s emotions, is a valuable device in literature as well as rhetoric and other forms of writing. Like all art, literature is intended to evoke a feeling in a reader and, when done effectively, generate greater meaning and understanding of existence. For example, in his poem “No Man Is an Island,” John Donne appeals to the reader’s emotions of acceptance, belonging, and empathy:

No man is an island, Entire of itself, Every man is a piece of the continent, A part of the main. If a clod be washed away by the sea, Europe is the less. As well as if a promontory were. As well as if a manor of thy friend’s Or of thine own were: Any man’s death diminishes me, Because I am involved in mankind, And therefore never send to know for whom the bell tolls ; It tolls for thee.

By describing how all men are connected rather than isolated, Donne utilizes pathos as an emotional appeal to readers of his poem. The feelings evoked by the poet are grief and sympathy for all who die, because all death is an individual loss and a loss for mankind as a whole.

Common Examples of Emotions Evoked by Pathos

Pathos has the power to evoke many emotions in a reader or audience of a literary work. Here are some common examples of emotions evoked by pathos in literature:

Examples of Pathos in Advertisement

Advertisers heavily rely on pathos to provoke an emotional reaction in an audience of consumers, thereby persuading them to take action in the form of patronage or other monetary support. Here are some examples of pathos in an advertisement:

• television commercial showing neglected or mistreated animals
• political ad utilizing fear tactics
• holiday commercial showing a family coming together for a meal
• cologne commercial displaying sexual tension
• diaper ad featuring a crying baby
• ad for cleaning product featuring a messy house and frustrated homeowner
• jewelry commercial showing a marriage proposal
• insurance ad showing a terrible car accident
• ad for a line of toys showing children playing together
• commercial for make-up displaying a woman receiving attention from men

Famous Examples of Pathos in Movie Lines

Many films feature dialogue that generates pathos and emotional reactions in viewers. Here are some famous examples of pathos in well-known movie lines:

• Love means never having to say you’re sorry. (Love Story )
• The jail you planned for me is the one you’re gonna rot in. ( The Color Purple )
• I’m mad as hell and I’m not going to take it anymore. (Network)
• The marks humans leave are too often scars. (The Fault in Our Stars)
• I have to remind myself that some birds aren’t meant to be caged. (The Shawshank Redemption)
• And just like that, she was gone, out of my life again. (Forrest Gump)
• There are two types of people in the world: The people who naturally excel at life. And the people who  hope all those people die in a big explosion. (The Edge of Being Seventeen)
• You have to get through your fear to see the beauty on the other side. (The Good Dinosaur)
•   Hate  never solved nothing, but  calm  did. And thought did. Try it. Try it just for a  change . (Three Billboards Outside Ebbing, Missouri)
• Things change, friends leave. And life doesn’t stop for anybody. (The Perks of Being a Wallflower)

Difference Between Pathos, Logos, and Ethos

Aristotle outlined three forms of rhetoric, which is the art of effective speaking and writing. These forms are pathos, logos , and ethos . As a matter of rhetorical persuasion, it is important for these forms (or “appeals”) to be balanced. This is especially true for pathos in that overuse of emotional appeal can lead to a flawed argument without the balance of logic or credibility.

Logos is an appeal to logic. It is considered a methodical and rational approach to rhetoric. In a sense, logos is an appeal that is devoid of pathos. Ethos is an appeal to ethics. As an effective rhetorical form, a writer or speaker must have knowledge and credibility regarding the subject . Ethos, therefore, builds trust with an audience as an ethical and character -driven approach.

Pathos is a common form of rhetoric and persuasive tactic. Emotion and passion can be powerful forces in motivating an audience or readership. However, pathos has minimal effect without the balance of logos and ethos as appeals.

Effect of Pathos on Logos

Aa a logo appeals to logic, and pathos appeals to emotions. It is a well-known fact that not everybody gets convinced by logic and the same is the case of pathos which not everybody gets convinced with pathos only. Therefore, orators and speakers use both in a combination. When a pathos is added to logos, it becomes convincing, persuasive, strong, and touches beliefs and values.

Effect of Pathos on Ethos

Although ethos is itself a strong rhetorical device and works wonders when it comes to persuasion and convincing the audience, when a touch of pathos is added to it, it becomes a lethal weapon. It has happened in I Have a Dream , a powerful rhetorical piece of Martin Luther King and the speech is still a memorable rhetorical piece. The reason is that not only does it enhance the power of argument when added with an ethos, it also increases the trust and credibility of the speaker or orator.

How To Build Arguments Using Pathos  

When using pathos, keep these points in mind.

• What is the touching event for the audience?
• Evaluate how the audiences or readers respond to the gravity of the situation?
• Use pathos with ethos first and then use l0gos to add pathos later.
• Pathos is always the last weapon after ethos and logos.

Fallacy Of Emotion (Pathos) / Fallacious Pathos

As pathos is also called a fallacy of emotion, the use of only pathos is highly damaging for argumentative writing and speaking. The reason is that audiences if they are not directly concerned with the pathetic event or tragedy , become bored with excessive targetting of their emotions and eventually lose interest. At this point, it becomes a fallacy. Therefore, always avoid fallacious pathos. Add a touch of veracity to your pathos and use it in conjunction with ethos first and add logos later.

Three Characteristics Of Pathos

There are three important characteristics of pathos.

• It is relevant to the target audience or readers and is couched in simple and strong language.
• It is intended to achieve a specific purpose.
• It is not excessive that it should become fallacious pathos.

 Using Pathos in Sentences

• The Holocaust has done more harm to the entire Jewish nation than any other such event.
• If you love me, you’ll get me a cell phone for my safety.
• I have to pick up my children from school every day, can you give me a good deal on this car?
• Look at these innocent street children. By seeing this, you can give us good donations.
• If you let me eat chips everyday, it will prove that you love me and I will do the dishes.

Examples of Pathos in Literature

Though Aristotle defined pathos as a rhetorical technique for persuasion, literary writers rely on pathos as well to evoke emotion and understanding in readers. As a literary device, pathos allows readers to connect to and find meaning in characters and narratives. Here are some examples of pathos in literature and the impact this literary device has on the work and the reader:

Example 1:  Funeral Blues by W.H. Auden

He was my North, my South, my East and West, My working week and my Sunday rest, My noon, my midnight, my talk, my song; I thought that love would last forever: I was wrong. The stars are not wanted now ; put out every one, Pack up the moon and dismantle the sun, Pour away the ocean and sweep up the wood; For nothing now can ever come to any good.

In his poem, Auden relies on pathos as a literary device to evoke feelings of grief and inspire sympathy in the reader. The poet cannot cope with the loss of his loved one and companion, yet the world around him continues to function as if nothing is different and as if the funeral is not taking place. The poet’s passion for his loved one, that he was all cardinal directions and days and times, followed by the poet’s desperation to remove elements of nature, inspires sympathetic mourning in readers.

Though the poet cannot get the world to pause in grief for his loved one, by utilizing pathos as a literary device in this poem, Auden is able to momentarily capture the reader’s attention and understanding. This pause for grief and sympathy on the part of the reader fulfills, on some level, the emotional need of the poet to be recognized and validated in his mourning. This reciprocal exchange of feeling enhances the connection between the poet and reader through pathos.

Example 2:  I Know Why the Caged Bird Sings by Maya Angelou

If growing up is painful for the Southern Black girl, being aware of her displacement is the rust on the razor that threatens the throat. It is an unnecessary insult.

In her memoir , Angelou focuses on the emotional events of her life from early childhood through adolescence. While recounting her story, Angelou utilizes pathos to appeal to the reader’s emotions and to evoke empathy for her experiences, especially in terms of trauma, abuse, and racism.

In this particular passage from her memoir, Angelou appeals to the reader’s feelings of shame, empathy, and fear by describing her experience and how she felt as a Black girl growing up in the South. This allows the reader to connect with and find meaning in Angelou’s writing and experiences, especially if those experiences are unfamiliar or personally unknown to the reader. In addition, the pathos in this passage is an effective literary device through confronting the reader with the pain, displacement, and insult experienced not just by Angelou as a Southern Black girl, but in a generalized manner for all Southern Black girls. Angelou’s readers are therefore encouraged through pathos to identify this experience and share in the resulting emotional anger and pain.

Example 3:  Romeo and Juliet  by William Shakespeare

Two households, both alike in dignity In fair Verona, where we lay our scene From ancient grudge break to new mutiny Where civil blood makes civil hands unclean. From forth the fatal loins of these two foes A pair of star- cross ’d lovers take their life Whose misadventured piteous overthrows Do with their death bury their parents’ strife.

In the prologue , Shakespeare foreshadows the events that take place in the play between Romeo and Juliet and their families. He also foreshadows the feelings and struggles of the characters, which is an appeal to the pathos of the audience/reader. For example, by stating that “civil blood makes civil hands unclean,” Shakespeare evokes feelings of dread and uncertainty in the audience, knowing that there is impending violence. By categorizing Romeo and Juliet as “star-crossed” lovers, Shakespeare appeals to the audience’s feelings of passion and unrequited love. Finally, in announcing the deaths of the lovers, Shakespeare inspires sadness, grief, and possibly anger or frustration in the audience at the foretold outcome.

With these emotional appeals in his prologue, Shakespeare not only prepares his audience for what is to come in the plot of the play but also sets the tone and prepares the appropriate emotional reactions for the audience to the events that will happen. This is a unique use of pathos as a literary device. Rather than allowing the audience to feel and react to the play’s narrative as it unfolds, Shakespeare “primes” emotional responses through pathos before the play even begins. This technique is effective because the audience is able to focus on the nuances of the play since they are already aware of the main events and outcomes, as well as how to feel about it.

Synonyms of Pathos

Pathos has a few synonyms that follow but they are only distant meanings. Some of them are tragedy, sadness, pitifulness, piteousness, sorrowfulness, lugubrious, poignant, and poignancy.

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How to Use Pathos in an Essay: Connecting Emotion and Persuasion

Table of contents, the power of pathos, techniques for utilizing pathos, balance and ethical considerations.

• Aristotle. (n.d.). Rhetoric. Project Gutenberg. https://www.gutenberg.org/ebooks/16357
• Edlund, J. R. (2019). The Ethos-Pathos-Logos of Aristotle's Rhetoric. Humanities Commons. https://hcommons.org/deposits/item/hc:24300/
• Perloff, M. (2009). The dynamics of persuasion: Communication and attitudes in the 21st century. Routledge.
• Johnson, R. H. (2005). Imagining the audience in audience appeals: Audience invoked in American public address textbooks, 1830-1930. Rhetoric & Public Affairs, 8(3), 429-453.
• Walton, D. N. (2013). The new dialectic: Conversational contexts of argument. University of Toronto Press.
• Kellner, D. (2009). Critical theory, Marxism, and modernity. In The Routledge companion to social and political philosophy (pp. 381-395). Routledge.
• Gardner, R. C. (2019). Environmental psychology: An introduction. Routledge.
• Pinker, S. (2014). The sense of style: The thinking person's guide to writing in the 21st century. Penguin Books.
• Cialdini, R. B. (2008). Influence: Science and practice (Vol. 4). Pearson Education.
• Sobieraj, S., & Berry, J. M. (2011). From incivility to outrage: Political discourse in blogs, talk radio, and cable news. Political Communication, 28(1), 19-41.

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The Appeal to Pathos

Literally translated, pathos means “suffering.”  In this case, it refers to emotion, or more specifically, the writer’s appeal to the audience’s emotions.  When a writer establishes an effective pathetic appeal, he/she is able to make the audience care about what the writer is saying.  If the audience does not care about the message, then they will not engage with the argument being made.

For example, say that a writer is crafting a speech for a politician who is running for office, and in it he raises a point about Social Security benefits.  In order to make this point more appealing to the audience so that they will feel more emotionally connected to what the politician says, the writer inserts a story about Mary, an 80-year-old widow who relies on her Social Security benefits to supplement her income.  While visiting Mary the other day, sitting at her kitchen table and eating a piece of her delicious homemade apple pie, the writer recounts how the politician held Mary’s delicate hand and promised that her benefits would be safe if he were elected.  Ideally, the writer wants the audience to feel sympathy or compassion for Mary, and thus they will feel more open to considering the politician’s views on Social Security (and maybe even other issues).

When evaluating a writer’s pathetic appeal, ask the following questions:

• Does the writer try to engage or connect with the audience by making the subject matter relatable in some way?
• Does the writer have an interesting writing style?
• Does the writer use humor at any point?
• Does the writer use narration, such as storytelling or anecdotes, to add interest or to help humanize a certain issue within the text?
• Does the writer use descriptive or attention-grabbing details?
• Are there hypothetical examples that help the audience to imagine themselves in certain scenarios?
• Does the writer use any other examples in the text that might emotionally appeal to the audience?
• Are there any visual appeals to pathos, such as photographs or illustrations?

Appealing to Emotions

When an author relies on pathos, it means that they are trying to tap into the audience’s emotions to get them to agree with the author’s claim. An author using pathos appeals wants the audience to feel something: anger, pride, joy, rage, or happiness. For example, many of us have seen the ASPCA commercials that use photographs of injured puppies, or sad-looking kittens, and slow, depressing music to emotionally persuade their audience to donate money. This is a classic example of the use of pathos in argument.

Pathos-based rhetorical strategies are any strategies that get the audience to “open up” to the topic, the argument, or to the author through an emotional connection. Emotions can make us vulnerable, and an author can use this vulnerability to get the audience to believe that their argument is a compelling one.

Pathetic appeals might include:

• Expressive descriptions of people, places, or events that help the reader to feel or experience those events
• Vivid imagery of people, places or events that help the reader to feel like they are seeing those events
• Sharing personal stories that make the reader feel a connection to, or empathy for, the person being described
• Using emotion-laden vocabulary as a way to put the reader into that specific emotional mindset (what is the author trying to make the audience feel? and how are they doing that?)
• Using any information that will evoke an emotional response from the audience. This could involve making the audience feel empathy or disgust for the person/group/event being discussed, or perhaps connection to or rejection of the person/group/event being discussed.

Consider the use of pathos in one of the most common forms of media, the TV commercial, where advertisers use emotionally driven images or language to sway the audience.

Car Commercial: Images of a pregnant woman being safely rushed to a hospital. Flash to two car seats in the back seat. Flash to family hopping out of their Ford Escape and witnessing the majesty of the Grand Canyon.

After an image of a worried mother watching her sixteen-year-old daughter drive away: “Ford Escape takes the fear out of driving.”

The use of examples and language that evoke an appropriate emotional response in the viewer or reader—that gets them to care about your topic—can be helpful in argument.

For academic essays, pathos may be useful in introductory sections, concluding sections, or as ways to link various parts of the paper together. However, if your argument is based solely or primarily upon emotional appeals, it will be viewed as weak in an academic setting, especially when data or ethical sources can disprove your claims. Therefore, college writing often puts more emphasis on logos and ethos.

Understanding “Emotional” Appeal

Pathos does not always necessarily mean that you are appealing to the way your audience “feels.”

Instead, “emotion” in pathos refers to beliefs and values and how you react when those beliefs and values are alluded to, questioned, or threatened. Please note that this is different from the usual way we think of “emotions.”

For example, let’s say that I am the director of some program that is a “worthy cause,” like a food bank. I need your money to keep the place going (a place that provides food for people who are really hungry). The simplest thing to do might be to write you a letter and ask you for the money, perhaps even giving you a figure (“send one single 20-dollar bill for the whole year”). I will probably be successful, up to a point. I might be more successful, however, if I appealed to your pathos. I could do this by including an 8×10 black and white photograph of a big-eyed, sad-faced, raggedly dressed child, with a caption that says, “Amy is hoping you can make the hunger pains go away. Amy is saying ‘help me’.” Now the appeal is to your reaction when your beliefs and values are alluded to, questioned, or threatened.

When writing an academic essay, your essay is probably equivalent to only writing the letter above, not the picture. However, be careful with the next few questions below. A little pathos goes a long way.

Connecting with Your Audience through Appropriate Language

Do i use honorific language.

Make sure your writing includes honorific language – language that is respectful, polite, courteous. Any language that shows respect for other points of view tends to increase the audience’s respect for you.

Do this: While Dr. Alvarez makes a valid point regarding the benefit of GMOs when it comes to increased crop yields for developing countries, he fails to take into account some of the greater risks that are still being investigated, such as antibacterial resistance being transferred from GMO crops to the humans who eat them.

Not this: John Alvarez refuses to see any other side of the issue but his own, even leaving out something as important as antibacterial resistance when making his point about GMOs.

When you have reread your entire essay and inserted honorific language, go to the next question.

Do I use pejorative language?

Pejorative language is language that puts down, belittles, sounds sarcastic. As much fun as it may seem to make fun of an opposing view, it makes your audience suspicious of you, particularly if your audience holds an opposing view. This kind of language should be eliminated from your writing.

When revising your own writing, be sure to eliminate any pejorative language. This may include phrases, punctuation, or the use of qualifiers and adjectives that make you look like you can only make fun of an opposing view, rather than make a serious point.

Do this: Soil scientist, Dr. Linda McAllister, conducted a recent study on the efficacy of glyphosate on commercial crops, and while her findings seem mostly positive and mention very few downsides to crop spraying, it is important to note that Monsanto, one of the largest agricultural companies in the world that regularly uses glyphosate as a pesticide for crops, was a major funder of the study.

Not this: Clearly, “Doctor” Linda is in the bulging pocket of greedy Monsanto, which is arguably the worst culprit of poisoning America’s farmland, thus revealing that her “scientific” study is entirely bogus.

When you have reread your writing and eliminated pejorative language, go to the next question.

Do I use an anecdote?

You could very easily insert a number of anecdotes to highlight what you are claiming, in the same way I included the photograph in the above example of the letter. You could include a single anecdote in your introductory paragraph of an essay. However, most readers of persuasive essays at the college level and higher do not appreciate many direct emotional appeals. It may be best to limit your anecdote to just the one in your Introduction, though the more anecdotes you use, the more emotional the argument. This includes anecdotes you tell yourself and anecdotes you find in other places.

When you are satisfied that you have used a number of anecdotes appropriate for the audience, go to the next question.

Do I use allusions?

Do you allude (or refer) to your anecdotes or other well-known symbols? At most, it may be best if you only allude to your one anecdote in your introduction. Pathos in writing like this should be limited to the kind of language you use, and the way you use it. However, you may also allude to anything that puts you and the audience in the same system of beliefs, or values, or assumptions about life. In a long persuasive essay, it is probably enough to remind the reader of the introductory anecdote by alluding to it indirectly in the conclusion.

Recognizing a Manipulative Appeal to Pathos:

Up to a certain point, an appeal to pathos can be a legitimate part of an argument. For example, a writer or speaker may begin with an anecdote showing the effect of a law on an individual. This anecdote will be a means of gaining an audience’s attention for an argument in which she uses evidence and reason to present her full case as to why the law should/should not be repealed or amended. In such a context, engaging the emotions, values, or beliefs of the audience is a legitimate tool whose effective use should lead you to give the author high marks.

An appropriate appeal to pathos is different than trying to unfairly play upon the audience’s feelings and emotions through fallacious, misleading, or excessively emotional appeals. Such a manipulative use of pathos may alienate the audience or cause them to “tune out”. An example would be the American Society for the Prevention of Cruelty to Animals (ASPCA) commercials featuring the song “In the Arms on an Angel” and footage of abused animals. Even Sarah McLachlan, the singer and spokesperson featured in the commercials, admits that she changes the channel because they are too depressing (Brekke, 2014).

Even if an appeal to pathos is not manipulative, such an appeal should complement rather than replace reason and evidence-based argument. In addition to making use of pathos, the author must establish her credibility (ethos) and must supply reasons and evidence (logos) in support of her position. An author who essentially replaces logos and ethos with pathos alone should be given low marks.

When identifying pathos in written communication, try to locate where the author is trying to convince the reader by strictly using emotions because, if used to excess, pathos appeals can indicate a lack of substance or emotional manipulation of the audience. If the only way in which an author can persuade the readers is by making them sad or angry, does that make for a solid, valid argument?

In the movie Braveheart, the Scottish military leader, William Wallace, played by Mel Gibson, gives a speech to his troops just before they get ready to go into battle against the English army of King Edward I.

See clip here: https://www.youtube.com/watch?v=h2vW-rr9ibE

Transcript here: https://www.virginiawestern.edu/eng111/WilliamWallaceSpeech-Braveheart.pdf

Step 1: When you watch the movie clip, try to gauge the general emotional atmosphere. Do the men seem calm or nervous? Confident or skeptical? Are they eager to go into battle, or are they ready to retreat? Assessing the situation from the start will make it easier to answer more specific, probing rhetorical questions after watching it.

Step 2: Consider these questions:

• What issues does Wallace address?
• Who is his audience?
• How does the audience view the issues at hand?

Step 3: Next, analyze Wallace’s use of pathos in his speech.

• How does he try to connect with his audience emotionally? Because this is a speech, and he’s appealing to the audience in person, consider his overall look as well as what he says.
• How would you describe his manner or attitude?
• Does he use any humor, and if so, to what effect?
• How would you describe his tone?
• Identify some examples of language that show an appeal to pathos: words, phrases, imagery, collective pronouns (we, us, our).
• How do all of these factors help him establish a pathetic appeal?

Step 4: Once you’ve identified the various ways that Wallace tries to establish his appeal to pathos, the final step is to evaluate the effectiveness of that appeal.

• Do you think he has successfully established a pathetic appeal? Why or why not?
• What does he do well in establishing pathos?
• What could he improve, or what could he do differently to make his pathetic appeal even stronger?

Information in this chapter was remixed from the following sources:

Frameworks for Academic Writing  by  Stephen V. Poulter  is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License .

Informed Arguments: A Guide to Writing and Research   by Terri Pantuso, Sarah LeMire, and Kathy Anders, which was published in 2019 by Texas A&M University with an attribution, non-commerical, share-alike creative commons license . It was accessed through the Open Textbook Library.

Let’s Get Writing by Elizabeth Browning, Kirsten DeVries, Kathy Boylan, Jenifer Kurtz, and Katelyn Burton, which was published by Virginia Western Community Colleges and uses a Creative Commons Attribution 4.0 International License ,

Pathos Copyright © 2021 by Elizabeth Browning is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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10 Pathos Examples

Pathos is a rhetorical device that stirs emotions such as pity, sadness, or sympathy in the audience.

Pathos refers to one corner of the rhetorical triangle, which means that it is one of the three main technical means of persuasion .

Aristotle claims that there are three technical means of persuasion:

“Now the proofs furnished by the speech are of three kinds. The first depends upon the moral character of the speaker, the second upon putting the hearer into a certain frame of mind, the third upon the speech itself, in so far as it proves or seems to prove” (Aristotle, Rhetoric, ca. 367-322 B.C.E./1926, Book 1, Chapter 2, Section 3).

Each of these corresponds to the three means of persuasion: 

• Ethos (Appeal to credibility) : Persuasion through establishing the character of the speaker.
• Pathos ( Appeal to emotion ): Persuasion through putting the hearer into a certain frame of mind.
• Logos (Appeal to logic) : Persuasion through proof or seeming proof.

For Aristotle, speech consists of three things: the speaker, the hearer, and the speech. These correspond to ethos, pathos, and logos , respectively. Pathos is the means of persuasion that is concerned with the audience and it is the subject of this article. 

Pathos Definition

Pathos refers to appeals to the emotions of the audience. Whenever the audience is led to feel a certain way, and that feeling influences their judgment of a speech, the speaker is using pathos.

Aristotle’s underlying assumption is that people’s emotional states influence their evaluations, which is quite reasonable to suppose.

The rhetorical method, therefore, requires one to sway the emotional states of the hearers:

“… for the judgements we deliver are not the same when we are influenced by joy or sorrow, love or hate” (Aristotle, Rhetoric, ca. 367-322 B.C.E./1926, Book 1, Chapter 2, Section 5). 

You can appeal to people’s emotions in many ways: through storytelling hooks, passionate speech, personal anecdotes , and so on.

In some sense, most pieces of writing and most speeches that have an agenda to persuade necessarily have some forms of pathos built into them. For example, even a math textbook may give rise to feelings of awe. 

Pathos probably has the worst reputation out of the three technical means of persuasion because people believe that all appeals to emotion are somehow dishonest or manipulative, but this is not so.

There is simply no getting away from elements of pathos, no matter how hard the persuader tries.

Furthermore, the use of pathos to persuade can be just as honest and harmless as the most seemingly objective uses of logos or ethos. 

Pathos Examples

Example 1: advertising.

Pathos is an especially common persuasion tool in advertising. Since emotions influence people’s decision-making, pathos is well-suited to the task of persuading customers to buy products (Ho & Siu, 2012). 

For example, advertising is to appeal to empathy, which would be part of pathos. Animal welfare organizations like the SPCA, for instance, may appeal to people’s empathy by using pictures of stray dogs accompanied by sad music.

In this context, the power of pathos can be leveraged to not only promote immediate action, such as a donation, but also to build long-term brand associations and loyalty, embedding a sense of empathy and compassion in the perception of the organization’s mission.

Example 2: Art

Most forms of art use pathos in some form. This is more apparent in art that has a clear agenda, for example, political cartoons.

In political cartoons, the application of pathos is often used to generate empathy or outrage, thus persuading viewers to consider the artist’s perspective on social or political issues.

Similarly, in paintings, sculptures, or installation art, artists often use symbolic imagery, dramatic contrasts, and evocative themes to arouse feelings of sorrow, compassion, or introspection .

Example 3: In the ad hominem Argument

Arguments that commit the ad hominem fallacy tend to be persuasive because of pathos.

The ad hominem fallacy involves attacking the arguer’s personal situation or traits (Hansen, 2020). There are three commonly recognized kinds of ad hominem: (1) the abusive ad hominem, (2) the circumstantial ad hominem, and (3) the tu quoque. 

The first kind involves arguing that someone’s view should not be accepted because they have some negative property. For example: “Alice’s view that breaking promises is immoral should be rejected because Alice is rude.”

The second kind involves arguing that someone’s view should not be accepted because their view is supported by self-interest. For example: “Bob’s recommendation to exercise regularly should be rejected because Bob owns a gym.”

The tu quoque involves arguing that someone’s view should not be accepted because their actions are inconsistent with that view. For example: “Clarence’s view that people should not drive cars should not be accepted because Clarence drives a car.”

Example 4: In the Slippery Slope Argument

Another form of persuasive but fallacious argument is the slippery slope. It is a fallacy that occurs when one unjustifiably assumes that a small step leads to a chain of related events culminating in some significant effect.

Such arguments may sometimes be reasonable, but they are not deductively correct.

Moreover, they usually rely on generating fear on the part of the audience. Alfred Sidgwick described slippery slope arguments in the following way:

“We must not do this or that, it is often said, because if we did we should be logically bound to do something else which is plainly absurd or wrong. If we once begin to take a certain course there is no knowing where we shall be able to stop within any show of consistency; there would be no reason for stopping anywhere in particular, and we should be led on, step by step into action or opinions that we all agree to call undesirable or untrue.” (Sidgwick, 1910, p. 40)

Example 5: In Music

The use of emotional music in a piece of media the purpose of which is to persuade is an example of pathos.

Such music can intensify the emotional impact of, for example, an advertisement and thereby make it more persuasive.

Since logic is rarely used to advertise products, pathos is often the most important means of persuasion in such cases. 

Example 6: In Political Rhetoric

Word choice in political speech is particularly important for the effective use of pathos.

For example, the conflicting uses of terms like “unborn life” and ”fetus” in women’s reproductive rights debates appeal to people’s emotions in different ways.

Whereas one side would appeal to the emotion of saving life, the other would appeal to the emotion of freedom and bodily autonomy.

It is virtually impossible for an effective political speech not to contain pathos, especially in democratic contexts. How skillfully a politician appeals to the emotions of the voters will, to a large extent, determine the success of their campaign.  

Example 7: In Social Media Campaigns

Pathos is frequently utilized in social media campaigns, often leveraging user-generated content to create a sense of empathy or community around a product or cause.

User stories that feature personal triumphs, challenges overcome, or emotional experiences related to the product or cause in question are designed to invoke emotional responses that foster brand loyalty or advocacy.

The use of pathos in social media campaigns often involves images, videos, and narratives that are likely to resonate emotionally with the target audience, effectively fostering a deeper connection to the brand or cause, and enhancing audience engagement and interaction.

Example 8: In Public Health Campaigns

Pathos is also evident in public health campaigns. For instance, anti-drinking ads often show the severe health effects of drinking, such as patients unable to play with their children due to health issues.

These campaigns are intended to evoke fear or concern, stimulating the public to change their behavior and adopt healthier habits.

By emphasizing the grave consequences and personal costs of unhealthy choices, public health campaigns that use pathos aim to foster a more emotional and personal connection to health issues, making the audience more likely to take preventive actions or change unhealthy habits.

Example 9: In Philanthropy and Fundraising

Pathos is used extensively in philanthropy and fundraising, with organizations sharing stories of individuals or communities in need to evoke empathy and provoke action.

Charitable campaigns that depict the harsh realities of poverty, disease, or disaster aim to stir feelings of compassion, guilt, or responsibility, encouraging donations and aid.

Through the strategic use of pathos, philanthropy and fundraising campaigns can make the plight of those in need feel more immediate and tangible, thereby increasing the likelihood of donations and encouraging more active involvement in the cause or issue at hand.

Example 10: In Literature

In literature, authors often use pathos to create an emotional connection between readers and characters or situations.

This might involve crafting narratives around heart-wrenching tragedies, touching moments, or stirring triumphs to make the readers feel a range of emotions, thereby enhancing their engagement and investment in the storyline.

By evoking deep emotional responses through the use of pathos, authors can make the characters and situations in their works more relatable and real, intensifying readers’ engagement and creating a lasting impact that goes beyond mere enjoyment of the story.

Strengths of Pathos

• Memorability: Appeals to emotion tend to stick. While you’re unlikely to remember the speaker’s logical reasoning or their credentials perfectly, you probably will remember how the speech made you feel.
• Decision-making : appeals to pathos typically affect the actions of the audience more than appeals to ethos or logos.
• Subjective topics: similar to ethos, pathos is an especially powerful persuasion technique in matters that don’t rely on objective criteria. In such a case, logical arguments alone won’t be enough. For example, the orator will make greater use of pathos when speaking about a work of art than when debating the merits of a mathematical proof.

Weaknesses of Pathos

• Manipulation: The use of pathos can be morally questionable since it can exploit people’s emotional vulnerabilities. 
• Insincerity: It is easy for the audience to perceive the speaker’s appeals to pathos as insincere. Some people view all appeals to emotion as attempts to mask or modify the truth, so the orator must know their audience before resorting to pathos.  

The term pathos comes from the Greek word for “experience” or “suffering.” In the context of rhetoric, it refers to appeals to the emotions of the audience. 

See Also: The 5 Types of Rhetorical Situations

Aristotle. (1926). Rhetoric. In Aristotle in 23 Volumes, Vol. 22, translated by J. H. Freese. Harvard University Press. (Original work published ca. 367-322 B.C.E.) 

Hansen, H. (2020). Fallacies. In E. N. Zalta (Ed.), The Stanford Encyclopedia of Philosophy (Summer 2020). Metaphysics Research Lab, Stanford University. https://plato.stanford.edu/archives/sum2020/entries/fallacies/

Ho, A. G., & Siu, K. W. M. G. (2012). Emotion Design, Emotional Design, Emotionalize Design: A Review on Their Relationships from a New Perspective. The Design Journal, 15(1), 9–32. https://doi.org/10.2752/175630612X13192035508462

Rapp, C. (2022). Aristotle’s Rhetoric. In E. N. Zalta (Ed.), The Stanford Encyclopedia of Philosophy (Spring 2022). Metaphysics Research Lab, Stanford University. https://plato.stanford.edu/archives/spr2022/entries/aristotle-rhetoric/

Sidgwick, A. (1910). The application of logic. London : Macmillan and Co., limited. http://archive.org/details/applicationoflog00sidgiala

Tio Gabunia (B.Arch, M.Arch)

Tio Gabunia is an academic writer and architect based in Tbilisi. He has studied architecture, design, and urban planning at the Georgian Technical University and the University of Lisbon. He has worked in these fields in Georgia, Portugal, and France. Most of Tio’s writings concern philosophy. Other writings include architecture, sociology, urban planning, and economics.

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It’s important, however, to be careful when appealing to pathos, as arguments with an overly-strong focus on emotion are not considered as credible in an academic setting. This means you could, and should, use pathos, but you have to do so carefully. An overly-emotional argument can cause you to lose your credibility as a writer.

You have probably seen many arguments based on an appeal to pathos. In fact, a large number of the commercials you see on television or the internet actually focus primarily on pathos. For example, many car commercials tap into our desire to feel special or important. They suggest that, if you drive a nice car, you will automatically be respected.

With the power of pathos in mind, here are some strategies you can use to carefully build pathos in your arguments.

• Think about the emotions most related to your topic in order to use those emotions effectively. For example, if you’re calling for change in animal abuse laws, you would want to appeal to your audience’s sense of sympathy, possibly by providing examples of animal cruelty. If your argument is focused on environmental issues related to water conservation, you might provide examples of how water shortages affect metropolitan areas in order to appeal to your audience’s fear of a similar occurrence.
• In an effort to appeal to pathos, use examples to illustrate your position. Just be sure the examples you share are credible and can be verified.
• In academic arguments, be sure to balance appeals to pathos with appeals to logos (which will be explored on the next page) in order to maintain your ethos or credibility as a writer.
• When presenting evidenced based on emotion, maintain an even tone of voice . If you sound too emotional, you might lose your audience’s respect.

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5.4: Identifying and Using Pathos

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• Gabriel Winer & Elizabeth Wadell
• Berkeley City College & Laney College via ASCCC Open Educational Resources Initiative (OERI)

What is pathos ?

The definition of empathy is “to see with the other person's eyes, to hear with another's ears, to feel with the heart of the Other." Albert Adler, 1930

Persuasive writing is more than an intellectual puzzle or a fight. Our goal as writers is also to build empathy—that through our words, our readers will “see our point of view” by feeling connected in their minds and hearts. We use appeals to pathos—emotion, senses, and story—to make these connections.

As readers, we analyze appeals to pathos by looking for these roads to our hearts and figuring out if the writer is using them effectively and sincerely.

Some of us imagine that we are rational and make decisions mostly based on logic. However, our emotions and values may guide us more than we think. In fact, studies that reveal our brains’ electrical activity show that reading stories can let us “mirror” the experiences of characters, and reading sensory imagery can make us “feel” the ideas.

Neuroscientists have done many studies in which subjects read different texts while inside a functional magnetic resonance imaging (fMRI) brain scanning machine that records electrical activity in different brain regions. According to Annie Murphy Paul’s New York Times piece “Your Brain on Fiction,” neuroscientists have known for a long time that when we read any words, two main small areas of the brain light up with activity: Wernicke’s and Broca’s areas, the parts that interpret and produce language.

Figure 5.4.2 highlights the two brain regions that show activity when reading facts:

But what happens when instead of reading facts, we read stories that describe other peoples’ experiences and feelings? It turns out that the reader’s brain activity looks very different.

What does pathos do to a reader's brain?

In a 2014 study, neuroscientists at Carnegie Mellon University had subjects read a section from Harry Potter while in an fMRI. When a character walked, the subject’s motor cortex lit up like they were walking, and when the characters talked to each other, more regions of the brain lit up besides the usual language parts - the parts we use in real life to think about other people’s motivations and recognize different faces. Several other studies cited by Paul used similar methods to show that when we read metaphors that use sensory images, our brains process them as if we were touching real textures or smelling real smells. She cites a team of researchers from Emory University who found that “metaphors like ‘The singer had a velvet voice’ and ‘He had leathery hands’ roused the sensory cortex, while phrases matched for meaning, like ‘The singer had a pleasing voice’ and ‘He had strong hands,’ did not.”

Figure 5.4.3 shows the brain regions that show activity when reading stories and metaphors:

Besides our ability to "see" images described in words we read, we can "feel" other peoples’ emotions, too, as they are reflected by “mirror neurons” in our brains. According to a Dutch Science Foundation article, “Neuroimaging experiments show that we activate common circuits when observing sensations or emotions felt by others, and when experiencing these sensations and emotions ourselves,” our brains mirror other people’s pain, fear, and disgust as if we were feeling them ourselves.

How do writers use pathos?

Persuasive writers, politicians, and advertisers all use this power of pathos to get us, their audience, to support their ideas and buy their products. You may have had a writing teacher ask you to “show, not tell” - to give details so that the reader can “see” the situation in their “mind’s eye.” This works in an argumentative essay as well as in a poem or novel. Advertisements, speeches, and editorials use pathos to make us feel angry, afraid, hungry, protective, and passionate.

Even in very formal writing, such as academic books or journals, an author often will try to present an issue in such a way as to connect to the feelings or attitudes of their audience. When you evaluate pathos, you are asking whether a speech or essay arouses the audience’s interest and sympathy. You are looking for the elements of the essay or speech that might cause the audience to feel an emotional or sensory connection to the content.

When writing the article in the exercise below, the author used a terrible workplace accident in Bangladesh (see figure 5.4.4) as an example to illustrate working conditions in textile factories.

Finding pathos

Let's look at this text to find examples of pathos in use:

Read this passage from Jimenez and Pulos' textbook on corporations and sweatshops. Look for obvious and not-so-obvious examples of pathos.

Reading from a textbook: “Corporate Social Responsibility and Sweatshops.”

On April 24, 2013, at Rana Plaza on the outskirts of Dhaka, Bangladesh, a building containing apparel factories collapsed, trapping and killing over 1,100 employees. It was not only the worst industrial disaster in the history of the garment industry, it was also the world’s most fatal industrial building collapse. News reports soon emerged that the factory owners had ignored ominous warning signs, such as visible cracks in the wall, and had illegally added several stories to the top of the building, creating a weight the building could not bear. Many of the factories operating in the building were producing apparel for well-known Western brands, such as Walmart, Joe Fresh, and Mango.

Rescue workers struggled for over a week to reach trapped survivors, while hospitals tended to the over 2,500 workers who had escaped, many with severe injuries. Survivors told heart-rending tales of having lost mothers and sisters who had worked in the same factories. The deaths of so many innocent workers created a firestorm of controversy in Bangladesh and around the world. Accusations and recriminations were leveled at corporations and government officials. A period of intense and profound soul-searching ensued for the global fashion companies that made substantial use of outsourced factory labor in Bangladesh. Within a few months, two major initiatives were announced, one American and one European, to increase safety and accountability in Bangladeshi factories.

Adding pathos

Now let's apply this to your writing:

Apply this!

Take a piece of writing you are working on and read it over. It's not always appropriate to use pathos, depending on the subject and assignment (probably not in a science lab report), but if it is appropriate, look for places you can connect to your readers' senses, values, and emotions by adding

• vivid, specific description and imagery
• metaphors or similes to help your reader "see" what you are describing
• short narrative examples

Jimenez, Guillermo C., and Elizabeth Pulos. Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy . Open SUNY Textbooks, 2014. Licensed under CC BY-NC-SA 4.0.

Licenses and Attributions

Authored by Gabriel Winer, Berkeley City College. License: CC BY NC.

CC Licensed Content: Previously Published

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

25 Elements of an Argument: Logos, Ethos, Pathos, and Kairos

Core Curriculum and Christina Frasier

Learning Objectives

• Define argument in an academic context.
• Understand an author’s argumentative strategy and its effectiveness.
• Learn about the different devices for an argument.

Identifying and analyzing arguments

When writers and speakers want to persuade their audiences, they have a series of tools or strategies at their disposal. These strategies can be called modes of persuasion. Because of their effectiveness, these modes have been employed by countless people over thousands of years. Among them were the ancient Greeks, who recognized that speakers frequently appealed to logic, to the speaker’s own character, and to the audience’s emotions, while paying special attention to the timing of an argument. The Greeks labeled these efforts, respectively, as logos, ethos, pathos, and kairos.

1. What is an argument?

An  argument  is a systematic attempt to support a debatable  claim  using  logical  explanations and reliable  evidence . The thesis or claim is debatable because an audience may not find it readily believable without supporting evidence. Stating a debatable claim alone is not sufficient for an argument, however. The author must also explain her reasoning and offer adequate and appropriate examples or data or other forms of evidence to support the claim.

2. How do I identify an author’s argument?

Writers and speakers often state their argument as part of their introduction. In this opening to a piece on children’s beauty pageants by J. Salzano (2013), her main claim is made in the final sentence:

When most people think of normal activities for a six year-old girl, they picture a sea full of Barbie dolls, coloring books and dress up clothes … Popular shows such as “Toddlers and Tiaras”, which revolves around exaggerated filming of child pageantry shows America one narrow view of what the pageant world is all about …The media distorts how society views pageants but they can be beneficial because they give children contestants useful life lessons and they can be viewed on the same positive level as other popular competitive sports.

In journalistic writing, it’s also common to find the argument in the title, as in the article “Pet ownership in college can be a full time job” (Banus, 2013).

Sometimes the argument is made in the conclusion. Sometimes, however, an argument is never distilled into one or two sentences. In that case, it’s up to the audience to decide what argument is being made based on the sum of all the claims the author makes.

3. What is an effective argument?

An effective argument supports a main claim—that is, a thesis—with a set of supporting claims. These key supporting ideas often are stated as topic sentences in body paragraphs. Each stage of the argument—each key supporting idea—is illustrated with logical and reliable evidence.

An effective argument also shows a clear understanding of differing viewpoints and does its best to acknowledge competing claims.

For example, in her argument in support of Oregon’s “pay it forward” college tuition plan, B. Dudley (2013) agrees with one set of opponents when she suggests that “we certainly agree that both the state and federal governments’ contributions to higher education need to be increased.” Yet she concludes that “pay it forward” is a good interim plan by arguing that “those are battles that will be fought out over several years. In the meantime, our students need and deserve a chance to get a college education without incurring enormous unrelenting debt.”

Dudley has not only acknowledged a set of opponents here, she has agreed that their argument is the best long-term goal.

4. What is an ineffective argument?

An argument may be ineffective for a variety of reasons. Maybe the “argument” does not make a claim that an academic audience would disagree with. For example, “smoking is bad for you” might be considered an ineffective argument, not because it is wrong but because your audience already knows this.

An argument also might be ineffective because the support for it is nonexistent. Paragraphs may make claim after claim while offering little to no evidence or illustration. Another reason that an argument may be ineffective is that the support is not logical. An example of an illogical argument would be that global warming doesn’t exist because it snowed in the Arizona desert last winter. An argument also may be ineffective if the evidence is unreliable, as would be the case if an author used material from a corporation’s website to praise or defend the company.

An argument also might be ineffective because it is too broad, which makes the claim difficult to “prove” in a short essay. Claims that gun control is needed/not needed or that abortion should be legal/illegal are examples of assertions that may lead to overly broad—and therefore ineffective—arguments.

Making a broad claim about an ongoing debate also makes it difficult to bring new perspectives to the discussion.

5. What is logos?

An appeal to logos relies upon on reason or logic. If an author appeals to logos, she is implying that her argument is convincing because it is rational (i.e., it “makes sense”).

The following logos-based appeal from Grist Magazine’s website aims to convince readers that they should do something about global warming:

• every year since 1992 has been warmer than 1992;
• the ten hottest years on record occurred in the last 15;
• every year since 1976 has been warmer than 1976;
• the 20 hottest years on record occurred in the last 25;
• every year since 1956 has been warmer than 1956; and
• every year since 1917 has been warmer than 1917.

(Beck, 2006)

Ideally, appeals to logos stand on their own, regardless of who is speaking and without the need to appeal to emotions.

6.  How do I recognize and evaluate logos in an argument?

While authors are free to draw on any of the three modes of persuasion, most academic arguments are grounded in logic, the careful use of reasoning, and evidence.

To determine whether a logos-based appeal is effective, ask the following questions:

• How rational are the author’s claims? Are they logical?
• Does the author have enough information to support his argument? Is the information sufficient ?
• Is the author’s information typical , or is it so unusual that it really can’t be used to suggest that the claims in the argument are generally true?
• How reliable are the author’s facts? Is his information accurate ?
• Does the information the author is including actually have any bearing on his claims? Is the information relevant ?

When you ask whether the author’s information is sufficient , typical , accurate, and relevant , you are applying the STAR criteria: S ufficiency, T ypicality, A ccuracy, and R elevance.

7. What is ethos?

An appeal to ethos emphasizes the character of the author or speaker. If an author appeals to his ethos, he is suggesting that an audience should believe his claims because he is honest, trustworthy, and knowledgeable.

If the writer (or his publisher) emphasizes his authority or qualifications, or if he appeals to a shared sense of morality, he is making an appeal to his ethos.  A student writer might bolster his ethos by listing an author’s credentials:

Raghu Murtugudde is executive director of the Chesapeake Bay Forecasting System at the University of Maryland Earth System Science Interdisciplinary Center (ESSIC) and a professor in the Department of Atmospheric and Oceanic Science. ( LiveScience, 2013)

This statement of Murtugudde’s credentials is a rather overt appeal to his ethos, but there are many subtler versions of such appeals. A writer bolsters her ethos by presenting her papers in error-free prose, with no formatting anomalies. A speaker increases his ethos by dressing suitably and using style and tone appropriate to his audience. Both writers and speakers bolster their ethos by being knowledgeable and fair.

8. How do I recognize and evaluate ethos in an argument?

To determine whether an ethos-based appeal is effective, ask the following questions:

• How knowledgeable is the author about her topic?
• Is the author employing a confident, authoritative tone in her writing?
• Is the author using reliable sources?
• Has the author cited her sources accurately?
• Does the author acknowledge the existence of other points of view?
• Should the author be using other modes of appeal along with ethos, or is her argument primarily ethos-based?
• Has the author proofread her work?

9. What is pathos?

An appeal to pathos uses emotion to persuade. If an author appeals to pathos, she is counting on an emotional response (pity, compassion, anger, fear, excitement, nostalgia, among others) to bring the reader/listener over to her side.

The following is a pathos-based appeal from the trailer for Al Gore’s documentary An Inconvenient Truth meant to convince viewers that they should do something about global warming (and, of course, watch the movie):

The Arctic is experiencing faster melting. If this [Arctic ice] were to go, sea level worldwide would go up 20 feet. . . . Here’s Manhattan. The World Trade Center Memorial would be underwater. Think of the impact of a couple hundred thousand refugees and then imagine 100 million.  . . . We have to act together to solve this global crisis. Our ability to live is what is at stake. (Gore, 2007)

Gore’s statement about the World Trade Center Memorial clearly appeals to our emotions. After all, he could have chosen countless other landmarks in the country, but he chose the site commemorating the loss of several thousand innocent civilians from an act of terrorism. We might assume, then, that his primary goal is to instill a sense of grief, fear, and outrage.

10. How do I recognize and evaluate pathos in an argument?

To determine whether a pathos-based appeal is effective, ask the following questions :

• How vivid and engaging is the author’s language?
• What kinds of anecdotes or stories does the author include that seem intended to appeal to his reader’s emotions?
• Should the author be using other modes of appeal along with pathos, or is his argument primarily pathos-based?

11.  What is the rhetorical triangle?

The rhetorical triangle is a term used to describe the three major components of a communication situation:  the author, the audience, and the text. The author is the speaker or writer who produces the text, the audience is the listener or reader who receives the text, and the text is the set of words and/or images that is transmitted (or communicated) between the two parties (i.e., the author and the audience).

You can visualize this relationship like this:

   Audience

Author                   Text

The three points of the rhetorical triangle reflect and influence each other. For example, a speaker who is advocating for a new sports team on campus will present himself differently and argue different points depending upon whether he is making his case to a group of students or to the Radford University Board of Visitors. Good communicators know that a change in any one of the three elements of the rhetorical triangle will affect the other two elements.

12. How are logos, ethos, and pathos related to the rhetorical triangle?

Logos, ethos, and pathos can be paired with the three points of the rhetorical triangle.  Logos relies upon the rational qualities of the text or message to convince the reader/listener; ethos emphasizes the qualities of the author; and pathos draws on the emotional response of the audience.

You can visualize the relationship like this:

Audience (Pathos)

Author (Ethos)     Text (Logos)

While it is helpful to recognize the relationship between logos, ethos, and pathos and the three points of the rhetorical triangle, it is also important to note that actual communication situations are more complicated. For example, a speaker at a funeral might begin to cry as he relates a story of the deceased, thus bringing his audience to tears. It would be inappropriate, in this instance, to associate pathos only with the audience.

13. What is kairos?  

When an author employs kairos, she recognizes the timeliness of an issue, addresses a subject or point at an appropriate time, and/or provides examples that reflect a particular cultural moment. If an author uses kairos, she is likely addressing a current event or pressing issue or she has organized her claims in an appropriate and effective manner.

For example,  Tareg Hajj’s 2013 essay “The Grading Dispute at Radford University” addresses the issue of adding a plus and minus to final grades given at Radford University. Hajj was a freshman in the first undergraduate class to enter under the new grading system, and emotions were high regarding the changes that academic year. While the issue seems settled and perhaps uninteresting now, it was kairotic in its time.

When the a controversy moves past its kairotic window of relevance, we call the argument or discussion moot. Arguments can be become moot when the issue is resolved.

Some arguments leave the public consciousness for a while, only to resurface later. An example this would be the ongoing and changing nature of debates focusing on climate change.

14. How do I recognize and evaluate kairos in an argument? 

To determine whether a written argument or claim is kairotic, ask the following questions:

• How current or relevant is the issue and/or the evidence?
• Where and/or when is the argument being made?
• Are points and/or illustrations ordered effectively? (Do claims build upon one another? Does each appear at the right moment?)

15. How can logos, ethos, pathos, and kairos work together?

It is important to note that one passage or even statement might draw on more than one appeal. The passage above from Gore’s An Inconvenient Truth certainly is designed to evoke emotion, but it also relies on observations of the increasing speed of melting in the Arctic. The word “inconvenient” provides a nod to kairos and the timing of the argument.

The following example from economists Gernot Wagner and Martin L. Weitzman uses appeals to logos, ethos, and pathos and shows an awareness of kairos:

What is scarier still is the uncertainty about the truly extreme outcomes [of climate change]. Our own calculations estimate that there is a roughly 5 percent to 10 percent chance that the eventual average temperature could be 6 degrees Celsius higher [than pre-industrial levels], rather than 3. What this would mean is outside anyone’s imagination, perhaps even Dante’s. (Wagner & Weitzman, 2013; brackets added)

Wagner and Weitzman refer to their “own calculations” (ethos) about the percent chance that temperature increases would double original expectations (logos). They then invoke the poet Dante Alighieri, whose Inferno describes the torments of Hell in hauntingly vivid fashion (pathos). Their attention to kairos is also signalled by the opening phrase “[w]hat is scarier still,” indicating that the reader has been given some less scary scenarios in order to prepare them for this more terrifying piece of evidence.

It is important not only to recognize the use of the different appeals, but also to evaluate their effectiveness. In addition, it’s important to recognize that they might not always be easy to separate; notice that in the example above, logos, ethos, pathos, and kairos are all present in two sentences. Further, “what is scarier still” works to both appeal to pathos and to indicate the writer’s awareness of the right time to present each bit of information. To what extent are you convinced by the different modes of persuasion? To what extent should you be?

References for Approaches to Written Argument

Banus, S. (2013 , April 17). Pet ownership in college can be a full time job.  The Tartan . Retrieved from http://www.rutartan.com/wordpress/?p=5498

Beck, C.  (2006, October 31).  One record year is not global warming – Luckily, there are plenty more years to consider. Grist . Retrieved from http://grist.org/climate-energy/one-record-year-is-not-global-warming/

Dudley, B. (2013, July 10). A desperate measure for desperate times.  New York Times . Retrieved from http://www.nytimes.com/roomfordebate/2013/07/09/study-nowpay-later/desperate-times-call-for-desperate-measures

Murtugudde, R. (2013, November 27). Climate change needs an elephant whisperer. LiveScience . Retrieved from www.livescience.com/41578-climate-change-needs-communicators.html

Salzano, J. (2013, April 10). Glitter and glamour: Inside children beauty pageants. The Tartan .Retrieved from www.rutartan.com/wordpress/?p=5459

Wagner, G., & M. Weitzman. (2013, October 10). Inconvenient uncertainties. The New York Times . Retrieved from www.nytimes.com/2013/10/11/opinion/inconvenient-uncertainties.html.

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• How to write a rhetorical analysis | Key concepts & examples

How to Write a Rhetorical Analysis | Key Concepts & Examples

Published on August 28, 2020 by Jack Caulfield . Revised on July 23, 2023.

A rhetorical analysis is a type of essay  that looks at a text in terms of rhetoric. This means it is less concerned with what the author is saying than with how they say it: their goals, techniques, and appeals to the audience.

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Table of contents

Key concepts in rhetoric, analyzing the text, introducing your rhetorical analysis, the body: doing the analysis, concluding a rhetorical analysis, other interesting articles, frequently asked questions about rhetorical analysis.

Rhetoric, the art of effective speaking and writing, is a subject that trains you to look at texts, arguments and speeches in terms of how they are designed to persuade the audience. This section introduces a few of the key concepts of this field.

Appeals: Logos, ethos, pathos

Appeals are how the author convinces their audience. Three central appeals are discussed in rhetoric, established by the philosopher Aristotle and sometimes called the rhetorical triangle: logos, ethos, and pathos.

Logos , or the logical appeal, refers to the use of reasoned argument to persuade. This is the dominant approach in academic writing , where arguments are built up using reasoning and evidence.

Ethos , or the ethical appeal, involves the author presenting themselves as an authority on their subject. For example, someone making a moral argument might highlight their own morally admirable behavior; someone speaking about a technical subject might present themselves as an expert by mentioning their qualifications.

Pathos , or the pathetic appeal, evokes the audience’s emotions. This might involve speaking in a passionate way, employing vivid imagery, or trying to provoke anger, sympathy, or any other emotional response in the audience.

These three appeals are all treated as integral parts of rhetoric, and a given author may combine all three of them to convince their audience.

Text and context

In rhetoric, a text is not necessarily a piece of writing (though it may be this). A text is whatever piece of communication you are analyzing. This could be, for example, a speech, an advertisement, or a satirical image.

In these cases, your analysis would focus on more than just language—you might look at visual or sonic elements of the text too.

The context is everything surrounding the text: Who is the author (or speaker, designer, etc.)? Who is their (intended or actual) audience? When and where was the text produced, and for what purpose?

Looking at the context can help to inform your rhetorical analysis. For example, Martin Luther King, Jr.’s “I Have a Dream” speech has universal power, but the context of the civil rights movement is an important part of understanding why.

Claims, supports, and warrants

A piece of rhetoric is always making some sort of argument, whether it’s a very clearly defined and logical one (e.g. in a philosophy essay) or one that the reader has to infer (e.g. in a satirical article). These arguments are built up with claims, supports, and warrants.

A claim is the fact or idea the author wants to convince the reader of. An argument might center on a single claim, or be built up out of many. Claims are usually explicitly stated, but they may also just be implied in some kinds of text.

The author uses supports to back up each claim they make. These might range from hard evidence to emotional appeals—anything that is used to convince the reader to accept a claim.

The warrant is the logic or assumption that connects a support with a claim. Outside of quite formal argumentation, the warrant is often unstated—the author assumes their audience will understand the connection without it. But that doesn’t mean you can’t still explore the implicit warrant in these cases.

For example, look at the following statement:

We can see a claim and a support here, but the warrant is implicit. Here, the warrant is the assumption that more likeable candidates would have inspired greater turnout. We might be more or less convinced by the argument depending on whether we think this is a fair assumption.

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Rhetorical analysis isn’t a matter of choosing concepts in advance and applying them to a text. Instead, it starts with looking at the text in detail and asking the appropriate questions about how it works:

• What is the author’s purpose?
• Do they focus closely on their key claims, or do they discuss various topics?
• What tone do they take—angry or sympathetic? Personal or authoritative? Formal or informal?
• Who seems to be the intended audience? Is this audience likely to be successfully reached and convinced?
• What kinds of evidence are presented?

By asking these questions, you’ll discover the various rhetorical devices the text uses. Don’t feel that you have to cram in every rhetorical term you know—focus on those that are most important to the text.

The following sections show how to write the different parts of a rhetorical analysis.

Like all essays, a rhetorical analysis begins with an introduction . The introduction tells readers what text you’ll be discussing, provides relevant background information, and presents your thesis statement .

Hover over different parts of the example below to see how an introduction works.

Martin Luther King, Jr.’s “I Have a Dream” speech is widely regarded as one of the most important pieces of oratory in American history. Delivered in 1963 to thousands of civil rights activists outside the Lincoln Memorial in Washington, D.C., the speech has come to symbolize the spirit of the civil rights movement and even to function as a major part of the American national myth. This rhetorical analysis argues that King’s assumption of the prophetic voice, amplified by the historic size of his audience, creates a powerful sense of ethos that has retained its inspirational power over the years.

The body of your rhetorical analysis is where you’ll tackle the text directly. It’s often divided into three paragraphs, although it may be more in a longer essay.

Each paragraph should focus on a different element of the text, and they should all contribute to your overall argument for your thesis statement.

Hover over the example to explore how a typical body paragraph is constructed.

King’s speech is infused with prophetic language throughout. Even before the famous “dream” part of the speech, King’s language consistently strikes a prophetic tone. He refers to the Lincoln Memorial as a “hallowed spot” and speaks of rising “from the dark and desolate valley of segregation” to “make justice a reality for all of God’s children.” The assumption of this prophetic voice constitutes the text’s strongest ethical appeal; after linking himself with political figures like Lincoln and the Founding Fathers, King’s ethos adopts a distinctly religious tone, recalling Biblical prophets and preachers of change from across history. This adds significant force to his words; standing before an audience of hundreds of thousands, he states not just what the future should be, but what it will be: “The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges.” This warning is almost apocalyptic in tone, though it concludes with the positive image of the “bright day of justice.” The power of King’s rhetoric thus stems not only from the pathos of his vision of a brighter future, but from the ethos of the prophetic voice he adopts in expressing this vision.

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The conclusion of a rhetorical analysis wraps up the essay by restating the main argument and showing how it has been developed by your analysis. It may also try to link the text, and your analysis of it, with broader concerns.

Explore the example below to get a sense of the conclusion.

It is clear from this analysis that the effectiveness of King’s rhetoric stems less from the pathetic appeal of his utopian “dream” than it does from the ethos he carefully constructs to give force to his statements. By framing contemporary upheavals as part of a prophecy whose fulfillment will result in the better future he imagines, King ensures not only the effectiveness of his words in the moment but their continuing resonance today. Even if we have not yet achieved King’s dream, we cannot deny the role his words played in setting us on the path toward it.

If you want to know more about AI tools , college essays , or fallacies make sure to check out some of our other articles with explanations and examples or go directly to our tools!

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The goal of a rhetorical analysis is to explain the effect a piece of writing or oratory has on its audience, how successful it is, and the devices and appeals it uses to achieve its goals.

Unlike a standard argumentative essay , it’s less about taking a position on the arguments presented, and more about exploring how they are constructed.

The term “text” in a rhetorical analysis essay refers to whatever object you’re analyzing. It’s frequently a piece of writing or a speech, but it doesn’t have to be. For example, you could also treat an advertisement or political cartoon as a text.

Logos appeals to the audience’s reason, building up logical arguments . Ethos appeals to the speaker’s status or authority, making the audience more likely to trust them. Pathos appeals to the emotions, trying to make the audience feel angry or sympathetic, for example.

Collectively, these three appeals are sometimes called the rhetorical triangle . They are central to rhetorical analysis , though a piece of rhetoric might not necessarily use all of them.

In rhetorical analysis , a claim is something the author wants the audience to believe. A support is the evidence or appeal they use to convince the reader to believe the claim. A warrant is the (often implicit) assumption that links the support with the claim.

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Pathos in The Rhetorical Argument

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How to use Ethos, Pathos and Logos in a Persuasive Essay

Oct 21, 2023 | 0 comments

Oct 21, 2023 | Blog | 0 comments

Ethos, Pathos, and Logos are three types of persuasion that an author or speaker can use to convince the audience. Ethos is the appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is the appeal to emotion, and it’s a way of convincing an audience of an argument by creating an emotional response. Logos is the appeal to logic, and it uses logical reasoning as its main tool for persuasion.

This article will discuss using these three modes when writing your essay. The difference between ethos, pathos, and logos will be elaborated by ethos, pathos, and logos examples.

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What Is Logos? 

The third and final aspect of ethos, logos, is an appeal to logic. It attempts to persuade readers by using reason, rationality, and facts. You can use logos to present evidence for your thesis statement—using statistics or examples from the world around you—or it can be used as a standalone approach. Either way, logos are best when backed up by evidence from the real world.

Logos makes sense because it appeals to our rational minds: we use logic every day to make decisions (or not). We ask ourselves, “Is this a good idea?” or “Will this benefit me?” We weigh the pros and cons before acting on impulse; we think about consequences before making purchases; we run through a cost-benefit analysis before investing our time or money into something new. Logos tries its hardest not just because it makes sense but because it works!

Examples of Logos

Logos are often used in essays to support a claim, explain why something is true, or give an example. For example:

• “I can’t wait for our next meeting because it will be fun.” (explanation)
• “That’s not fair! You’re supposed to let me go first.” (reasoning)

Logos are especially useful when persuading someone or making your point clear. They’re also good for showing that you understand how things work or what makes them important. For example:

• “I know that many people think they need a degree to get a job in this field, but I think most employers value experience over education anyway.” (logical reasoning)

What Is Ethos

Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Ethos is the Greek word for “character.” The rhetoric must establish trust with an audience to persuade them effectively. Effective ethos will make your audience feel more comfortable with you and more likely to believe what you say.

To establish ethos, you can refer to other people who have similar credentials, experience, or knowledge as yourself or else provide evidence that shows how your expertise has been beneficial in similar situations before (this makes it easier for others to accept your knowledge because they know how much experience you have).

Examples of Ethos 

Examples of Ethos:

• Speeches (e.g., Martin Luther King Jr.’s “ I Have a Dream ” speech)
• Advertisements (e.g., Nike’s “Just Do It” campaign)
• Literature and poetry (e.g., Edgar Allan Poe’s “ The Raven “)
• Journalism (e.g., the New York Times’ coverage of Hurricane Harvey)
• Politics (e.g., Donald Trump’s presidential inauguration speech)

In daily life, you can use examples of ethos to persuade people to get what you want or do what you ask them to do.

What Is Pathos?

Pathos is all about the emotional connection between the speaker and the audience. It’s an appeal to the senses and feelings of an audience, often through pity or sympathy.

Essentially, pathos is all about persuasion through emotion: it’s how you can use pathos in your writing (and in life) to influence people—and get them on your side.

Because when we’re moved by something, whether it be a person’s suffering or a cause we believe in, we are more likely to act on that feeling than if there were no emotion.

So, what emotions does pathos evoke? There are many ways for writers and speakers alike to use pathos in their work—but these three methods of persuasion will probably come up most often: empathy, fear, guilt/shame.

Examples of Pathos 

Here are some examples of how you can use pathos in various forms of writing:

• In advertising, an emotional appeal is often used to persuade viewers that a product will improve their lives. For example, one advertisement might portray a family enjoying time together using their new vacuum cleaner. Another advertisement might show a man alone at home watching TV and eating potato chips—but he could be happy if only he had this new brand of hot sauce!
• In speeches or debates, an emotional appeal is often used to encourage people to take action on something important to them or others. An activist might speak about how many animals have died yearly because they were trapped in animal testing labs—and ask everyone listening what they will do. A politician might talk about how his opponent’s policies won’t truly help people who need jobs; instead, he’ll ensure everyone has health insurance and gets paid more money for working full-time than if they were unemployed!
• Legal cases can include stories from witnesses or victims who experienced suffering because someone else committed wrongdoings against them (or even themselves). If you want someone else punished for stealing your car stereo system when all you did was walk outside your house one day and then come back later when there was nothing left where it should’ve been…then tell us why we should care!

Bonus: What Is Kairos?

Kairos is the right time to deliver your message.

It’s used in persuasive writing to take advantage of your audience’s current state of mind so they’re more likely to listen and act on whatever you’re trying to get across.

The best way to use kairos is by connecting with your reader emotionally—you want them to relate what you have written with their own experiences so that they can connect with what you are saying, whether it be about a product or an idea.

Examples of Kairos

Kairos is a Greek word meaning “the right or opportune moment (the supreme moment).” When the time is right, you do the right thing.

One of the most classic uses of kairos was in ancient Greece, when people would use it before speaking to kings and royalty. If someone had something important to say, they waited for a kairotic moment where both parties were available and in an appropriate mood to hear their speech.

You can use Kairos when you need to take advantage of an opportunity as soon as it arises. It’s similar to timeliness, but rather than just being on time, it’s more like jumping into action before anyone else has thought about doing so themselves! This can be useful when trying out new ideas or coming up with innovative solutions because you can come up with them before anyone else does, which means that other people will start thinking about them (which could give them ideas).

Final Thoughts on Ethos Pathos and Logos

Ethos, pathos, and logos are three important elements to consider when writing your essay.

• Ethos is the writer’s credibility, which you can establish by using facts and figures that are credible and relevant to the topic being discussed.
• Pathos is an appeal to emotion to create a connection with the reader, who will feel compelled to agree with your argument. Opening paragraphs of essays often use pathos because they set expectations for what will come later in the essay.
• Logos refers to appeals based on logic or reason rather than emotions or feelings—and, as such, relies on strong arguments supported by evidence (facts). You can use logos in any part of your essay, but especially at the end, where you want readers who did not initially agree with your point of view to change their minds after reading your supporting evidence.

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Pathos In An Argumentative Analysis

Though it is difficult for logic to prevail over emotion. Pathos is yet an important effect in an argumentative essay. As it affects the reader’s emotion, gasping their attention, and allowing them to feel the author's main point. Many great writers use pathos to dragging the reader into the story as for this article the use of pathos was neglected. The statement “Women have to work three to five hours a day to collect wood fuel for cooking and heating. Not only do they get sore feet from the walking long distances, but also they get back and neck pains as a result of overloading” (Tweneboah 2003, para. 10). This quote forces the image of a woman over loaded with much needed materials walking slowly in pain. It gives the readers a visual but

The Great Spirit Argumentative Analysis

Driven by the belief that space was bequeathed to them, the Native Americans feel justified in defending their land against the growing encroachment of the white man as the American landscape unfolds. Their motive is the premise that a higher authority has granted them the right to the space, and that the Great Spirit has created the landscape exclusively for them. Fueled by the formation of conflict over land, the Great Ottawa Chief, Pontiac, in his speech at Detroit, seeks to persuade the tribes, including the Ottawa, Huron, and Pottawatomi to agree to resistance. Invoking the words of the Delaware prophet, Neolin, Pontiac recounts the vision which he believes justifies resistance. Neolin urges the tribes to sever all relations to the customs

A Rhetorical Analysis Of Arguments

1) Of the three primary units we have completed in this course, the most challenging unit for me was the argument (persuasion) unit. I was surprised at how much I struggled both in the pre-writing process and in the writing process. To begin with, because I love arguments, I had trouble choosing a topic. In the end, I decided to challenge myself with the policy that requires sex offender to be added to a public registry policy. Instead of going with my initial stance (opposition), I decided to flip the scrip and argue the opposite of what I believe (proposition).

Outliers Rhetorical Analysis

Pathos emotionally connects with the reader. Outliers shows many examples, one would be the story of 12-year-old Marita living in a one-bedroom apartment with her mom. To reach her success “I wake up at five-forty-five a.m. to get a head start, I brush my teeth, shower. I get some breakfast at school, if I am running late…” (Gladwell, 264).

Case For Reparation

Pathos is a rhetorical device used for providing emotion to the reader. He wants the reader to feel sympathetic towards the mistreatment of African-Americans. In the introduction, the first rhetorical device he introduced is pathos. Coates present pathos when he introduced Clyde Ross. He titles the first chapter as, “So that’s just one of my losses”.

Nickel And Dimed Rhetorical Analysis

No Nickels or Dimes To Spare In the book, Nickel and Dimed, Barbara Ehrenreich writes the story, “Serving in Florida.” She describes her experience living as an undercover waitress when in reality she’s a journalist for culture and politics with a doctorate in biology. Ehrenreich experiences trying to survive on multiple low income jobs to understand what it is like to be in their shoes instead of being apart of the higher middle class.

Rhetorical Devices In Florence Kelley's Speech

In her speech, written to persuade her audience to help put an end to child labor, Florence Kelley employs many rhetorical devices. America in 1905, we learned, was riddled with inadequate labor laws, as well as working conditions. In order to convey her message, that these unethical statues need to be amended, Kelley uses rhetorical strategies such as pathos, parallelism, and illustration. Pathos is found throughout the entire speech, particularly emphasizing the horrific jobs the children were performing under terrible conditions and for countless hours. The descriptions of these appeal to the readers emotions, as the facts that she shares depict scenes we consider unusual even for adults.

To Kill A Mockingbird Rhetorical Analysis

For example, Mr.Gilmer uses Pathos when making Mayella explain what happened on the supposed day Tom abused and took advantage of her, the reasoning is that in the book it says “Mayella stared at him and burst into tears. She cover her mouth with her hands and sobbed. ”lee241 When this scene happened Mr.Gilmer was questioning Mayella. This showed a negative holistically in the argument; Pathos was strengthened because of the reason it appealed the audience emotion making them feel bad for her, this helped the argument because the audience felt emotion when Mayella was crying this might cause an unbiased audience to feel and think that Tom could possibly be guilty. Also, Mr.Gilmer used Ethos appealing to the audiences good morals for this reason

Ethos In Shooting An Elephant

According to Everything's an Argument, pathos is defined as using emotional appeal to persuade an audience. An example of how Orwell used pathos to persuade the audience is used very strong words such as “oppressor”, “tyrant”, “savage”, and “crucified” which evoke emotions in the audience. He often referred to the British as oppressor instead of the ruler. Since Orwell used such heavily connotated words, the audience was able to understand how he felt much clearer and it showed he put a lot of thought into his story. The precision in his words helps convince the reader he really did evaluate his whole life after the incident where he shot the

College Athletes Rhetorical Analysis

With this article having a very strong analysis evidence such as the appeals to logos, pathos, and ethos. I agree that this article is very effective. Throughout this essay, I will analyze the article through its context of rhetorical analysis and evaluation of argument claims, and logos, pathos, and ethos.

Rhetorical Analysis Of Just Walk On By, By Brent Staples

The IAT Harvard survey consisted of multiple topics regarding race, genders, thoughts on sexuality and so on. One topic was if one prefers European Americans over African Americans. Surprisingly, the results were that most people strongly prefer European Americans over the other. Why is that? Maybe it’s because many people place stereotypes and other ideals towards another individual, whether they have a different skin tone, whether they are male or female, as well as other characteristics one may notice.

Argumentative Essay On Nickel And Dimed

Ethos, logos, and pathos are forms of the rhetorical choices the author used to further convey her argument to her audience. Her use of ethos is noted in the beginning of the nonfiction piece, where she discusses her career as an author and newspaper writer; she lists her credentials and gives the readers information about her life. Each of the footnotes Ehrenreich inscribed at the bottoms of pages in the book serves as a use of logos; they are statistics and historical records providing data about companies, labor laws, and other information pertinent to previous passages. Pathos involves the author appeals to the audience’s emotions, and Ehrenreich achieves this when describing her co-worker's lives. They have limited time with family and friends due to being occupied full time by their

Pathos: The Autobiography Of Olaudah Equiano

Some examples of the use of pathos come from “Chapter 4, Sold Again”, it seems that everything is going good, because a man named Daniel Queen was educating him and even became a father figure to him. Then everything abruptly changed when his master decided to sell him and threatened to kill him if he were to get out of his sight. This part of the text changed everything and may even sadden the reader because while reading this part of the text the reader, may think about being in Equianos shoes and how horrible that may be. Equianos needs to make the reader sympathize for him in order to make the reader realize the horrid conditions that he went through in his struggle through

Rhetorical Analysis Of Marooned On Gilligan's Island By Pollitt

Throughout her essay, Pollitt discredits several difference feminists by stating the flaws in their claims. The claims difference feminist make are such as the idea that all women are nurturers. To enhance her argument, Pollitt uses three rhetorical strategies: pathos, logos, and ethos. Pathos is the emotional appeal that writers use to persuade a reader. Pathos shows the emotion of the author which transfer

Rhetorical Devices In Lou Gehrig's Farewell Address

Pathos is when the speech appeals to the audience’s emotions. President Abraham Lincoln uses pathos is this speech to console the audience for the losses that the country has endured during the Civil War. Lincoln uses pathos to convey sadness when he says, “The brave men, living and dead, who struggled here, have consecrated it, far above our poor power to add or detract.” When saying this Lincoln appeals to the people’s emotions by explaining that their loved ones struggled there and he also appeals to the feeling of pride they feel for their loved ones who dedicated their lives to their cause. Another example of pathos in this speech is, “...that from these honored dead we take increased devotion-that we here highly resolve that these dead shall not have died in vain…”

Rhetorical Analysis Of Why I Want A Wife

A good example of this is from paragraph seven: “I want a wife who is sensitive to my sexual needs, a wife who makes love passionately and eagerly when I feel like it: a wife who makes sure that I am satisfied” (230). This type of example would serve to stir up some anger or outrage for what is being expected of women at the time making the reader delve deeper into their emotions. Next Brady uses the example of if she ever wanted to replace her current wife with another: “If, by chance, I find another person more suitable as a wife than the wife I already have, I want the liberty to replace my present wife with another… I will expect a fresh, new life; my wife will take the children and be solely responsible for them” (230). After reading this the reader would most likely feel quite upset at the thought of this happening to them; thus firmly connecting Brady to her readers through pathos. In her short essay, “Why I Want a Wife,” Brady uses pathos to connect and appeal to the reader’s emotions while explaining why she wants a wife.

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