business cuegis essay

IBDP Business Management

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Updated 1 April 2024

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On this page, you will find samples of CUEGIS essay questions plus sample scripts with marking feedback. Feel free to use the sample scripts with your students - it can be a very powerful learning tool to get them to mark these essays and to receive feedback on the marks awarded.With reference to an organization that you have studied, discuss the importance of change and innovation for the development of the organization"s...

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IB Business Management Concept: 6 CUEGIS Concepts Explained

by  Antony W

February 16, 2023

The content team at Help for Assessment has put in hours of research to make this guide the most comprehensive resource on IB Business Management Concepts.

We’ve studied the concepts an evaluated the structure of the subject, studied the method, and then put everything together in this guide in a way that’s easy for you to understand. 

Addressed in section C of Business Management Paper 2, CUEGIS focuses on a conceptual extended response question and accounts for 10% of your overall score. If done right, you can score all the marks and stand the chance to achieve the perfect grade that will earn you an IB Diploma.

The goal of this guide is to help you learn everything there is to know about the Business Management Concepts in IB. Keep in mind that how you answer the extended response question can boost your grade level, and you stand the chance to score 10% if you do things right.

The 6 IB Business Management Concepts Explained

These ideas serve as a framework for addressing the situations and difficulties that real-world businesses encounter.

It’s important to select selecting real-world business entities to which you can apply CUEGIS ideas. We strongly suggest that you choose a company going through a substantial period of structural or cultural change, ethical difficulties, globalization challenges, strategic decisions, or innovation potential. In the end, you’ll have sufficient materials to include in your essay and be as more elaborate as possible.

While the IB CUEGIS examination requires students to describe only two of the concepts in the context of their selected organizations, it’s completely fine to choose an organization that covers more than two concepts. By doing so, you will have the freedom to use your information in the way that your selected examination question requires.

The following are the 6 Business Management Concepts in the IB program: 

Ethics refers to the set of socially accepted moral standards that govern decision-making and have a strong core on a shared understanding of what is good and wrong.

Because of the subjective nature of ethics, it may be difficult to determine what is ‘right’ or ‘wrong,’ especially when considering a topic from different cultural perspectives.

As such, it makes more sense to conclude that, when it comes to ethics as a concept in IB Business Management, every organization has its own set of beliefs upon which it bases its ethics.

Businesspersons see change as a significant variable in a dynamic corporate world. It’s about adapting corporate objectives, strategies, and processes, both exogenous and endogenous, which can cause alterations to occur.

Every change carries with it both a positive and negative impacts. The proportional intensity of these influences determines whether a change is necessary.

It’s important to understand that organizations should do what they can to control change that arises from opposing pressures if they are to go forward and remain competitive.

3. Innovation

In CUEGIS, innovation refers to improving or establishing effective processes, products, and ideas that may help a company prosper. Innovation puts more emphasis on the need for enterprises reevaluate themselves in a competitive and technologically advanced market. In the corporate sector, innovation frequently allows a company to gain a competitive edge.

The most economically successful businesses and countries are those with a creative corporate culture. Innovative businesspersons thrive on commercializing new ideas or reinventing old ones.

Innovation frequently results in the birth of new sectors, and, in today’s increasingly volatile economic environment, innovation has become an essential strategy that push multinational corporations to invest financially.

All the facets of company may benefit from innovation and more so because it’s is critical for a company’s future success and a country’s economic prosperity.

If there’s one thing that’s certain as far as this concept is concerned, business managers are more innovative when they think creatively and holistically about their complete business operations. You may follow your selected organization’s continuous improvement and the innovations they’ve used in their processes to see how inventive they are.

4. Culture  

Culture is a unique Business Management Concept in IB that helps you understand a business or organization better. So it’s important to delve deeper into this this concept so you can understand a company’s overall culture.

To begin with, the country (or state) in which a corporation works has a big effect on its culture. Second, values, beliefs, and conventions are significant elements to look at when studying the culture of an organization because they shape people’s habits as well as how they do things.

It is not an exaggeration to claim that a firm’s culture is the essence of the organization. It also aids in the creation of a distinct brand for the business.

5. Globalization

In globalization, organizations from many countries come together to share a wealth of opportunities that would have been otherwise impossible.

Globalization has contributed to the integration of social and economic issues, aided numerous corporations in capitalizing on global marketplaces, and made it possible to better allocate global resources.

6. Strategy

The word “strategic planning” refers to the process of formulating strategies to meet an organization’s long-term objectives. To be successful, most businesses seek to foresee the future demands of their stakeholders.

Strategic analysis necessitates a detailed examination of a company’s existing position, which includes assessing the company’s current vision, purpose, goals, and objectives. It provides a clear framework for decision-making and more efficient resource allocation.

The long-term objectives of the organization are vital in developing the strategy. Before deciding on the best method, it’s also necessary to examine the related financial costs and advantages, as well as qualitative elements.

Benchmarking businesses that are already where you want to go is one of the most important tools to use to develop an acceptable strategy.

Final Thoughts 

The best strategy to complement your study is to use business management tools when expanding on any of the CUEGIS concepts discussed in this guide. Finally, you must consider the possibility of alternate viewpoints on any of the CUEGIS concepts from the perspectives of other stakeholders.

Related Reading

• How to Score a 7 in IB Biology
• IB Results: Here’s What You Need to Know
• IB vs IGCSE: How Do The Programs Compare?
• This Guide Will Help You Understand the IB Results

About the author 

Antony W is a professional writer and coach at Help for Assessment. He spends countless hours every day researching and writing great content filled with expert advice on how to write engaging essays, research papers, and assignments.

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How to Write a CUEGIS Essay

Table of contents

As a college student pursuing business management, you’ll be asked to write a CUEGIS essay, which accounts for 10% of your overall score.

A CUEGIS essay requires you to apply the concepts of change, culture, ethics, globalization, innovation, and strategy to a real-world business situation. This essay type requires you to think critically about complex issues and synthesize multiple perspectives to develop your own reasonable point of view.

Like an argumentative essay, you will need to take a position on one of the above topics and support your position with evidence.

What should be in a CUEIGIS Essay

A CUEGIS essay should focus on one of the following concepts: Change, culture, ethics, globalization, innovation, or strategy. When brainstorming ideas, find an angle that will allow you to critically analyze the topic in relation to your organization of choice.

How many words should a CUEGIS essay be?

There is no set word count for a CUEGIS essay. However, your essay should be around 1,000 words as a general guideline. If you need more or less space to discuss your topic adequately, adjust your word count accordingly.

What are the CUEGIS concepts

There are six major concepts you can focus on when writing a CUEGIS essay:

• Globalization;
• Innovation;

You’ll need to choose one concept on to base your essay on. Let's review each concept and the angles you can take when writing an essay about any of them.

In business, change is inevitable. Whether it’s a change in leadership, a change in the economy, or a change in technology, businesses must always be prepared to adapt. Change can be difficult to manage, but it is essential for survival.

When approaching a CUEGIS essay from the perspective of change, find out how the organization has responded to changes in the past – what strategies were successful? Which ones failed and why?

What does ‘change’ mean in CUEGIS?

Change refers to the new ways businesses must adapt to survive and thrive in a dynamic world. It can also refer to how businesses must adapt their practices to stay ethical and responsible. Change can come from within a company (innovation) or external forces (globalization).

An organization’s culture refers to the shared values, beliefs, and norms that guide employee behavior. Culture is influential because it shapes how employees interact with each other and customers. It also affects employee motivation and satisfaction.

When writing about culture in a CUEGIS essay, you might discuss how cultural differences can lead to misunderstandings between employees and customers. You might also talk about how an organization’s culture can impact its ethical standards.

Ethics are moral principles that govern an individual’s or organization’s behavior. In business, ethics help to ensure that employees and organizations act responsibly.

When focusing on ethics in a CUEGIS context, you might discuss how ethical considerations affect organizational decision-making. For instance, you might talk about how a company may choose not to develop a particular product if it could harm consumers.

Globalization

Globalization refers to the process of operating across national borders. In a globalized world, businesses must be able to compete with firms from all over the world. This often requires companies to adopt new technologies and strategies.

When writing about globalization in a CUEGIS essay, you should discuss how it has affected different businesses. For instance, you could talk about how globalization has increased competition for a company.

Innovation refers to the introduction of new ideas or products into an organization. Innovation can be disruptive (can upend existing business models) or incremental (can improve existing products or processes).

When focusing on innovation, you can discuss how it has affected your organization of choice. For instance, you might talk about how Apple’s iPod disrupted the music industry or how Amazon’s Kindle changed how we read books.

A business strategy is a plan for achieving specific goals within a specific timeframe. Strategies are important because they provide guidance and direction for businesses as they strive to achieve their goals.

If your CUEGIS essay focuses on strategy, you can discuss how different businesses have approached strategic planning.

For example, you might talk about why some companies focus on short-term goals while others focus on long-term goals. You might also discuss how company culture can impact strategic decision-making.

How to write a CUEGIS essay in 8 steps

Here’s a step-by-step guide on writing a CUEGIS essay.

1. Choose a real-life business organization

The first step to writing a CUEGIS essay is to choose a real-life business organization to focus on. This can be any organization, such as a corporation, small business, non-profit organization, etc.

Some examples of organizations you can write about include Apple, Google, Coca-Cola, Amazon, and Walmart.

2. Research the chosen organization

The next step is to do extensive research and find as much information as possible about the chosen organization. Your research should include finding out the organization’s history, structure, culture, and current issues.

While researching, try to find primary sources (such as interviews with employees or executives) and secondary sources (such as news articles or academic journal articles) published about the organization.

3. Choose a specific topic to focus on

Once you have chosen an organization and done your research, it’s time to choose a specific topic to focus on. The topics you chose should be within the realm of change, culture, ethics, globalization, strategy, or innovation.

For instance, you can choose an organization like Apple and analyze it in terms of organizational change, corporate culture, business ethics, globalization of its business operations, strategic management decisions, or innovation within the organization.

You can focus your essay on one of the above topics or diversify to two.

4. Identify business management concepts, techniques, and theories

To write an effective CUEGIS essay, you’ll need to use various business management concepts, techniques, and theories to analyze the chosen organization.

For example, if you are focusing on organizational change within your chosen company, you may want to discuss Lewin’s three-stage model of change or Kotter’s eight-step process for leading change.

5. Develop a thesis statement

After researching and identifying the business management theories, it’s time to develop a thesis statement. Your thesis statement is a statement that shows your position on the chosen topic about the organization in question.

For instance, if you are discussing organizational change at your chosen company, your thesis statement might be, “Despite resistance from employees, XYZ Company should implement changes suggested by consultant ABC to increase profits.”

6. Write an outline

Once you’ve developed your thesis statement, it’s time to create an outline of your essay.

Your outline should include an introduction paragraph, at least three body paragraphs, and a conclusion paragraph. In each paragraph, you’ll want to highlight the main points of your topic and provide evidence from your research to support your claims.

Here’s the ideal format you need to follow to write an effective CUEGIS essay:

Introduction.

• Introduce the organization’s name, its background, the industry it serves, the type of business, and its scale of operations.
• Mention the concepts, theories, or techniques you’ll use to analyze your chosen organization.

1st paragraph

• Define and give more information about the chosen topic, concepts, techniques, or theories.
• Highlight the organization’s significant experiences.
• Link the concept or theory to the organization’s experiences.
• Write a thesis statement that highlights your stand or point of view.

2nd paragraph

• Give specific information about the chosen topic.
• Elaborate on the organization’s major experiences.
• Explain the effects of these experiences on key stakeholders.

3rd paragraph

• Explain how the organization has addressed the topic in the past.
• Explain how the organization could address the topic in the future.
• Explain conflict and agreement between key stakeholders.
• State the end result.
• Evaluate the organization’s success or failure.

7. Write the first draft

Now that you have an outline, it’s time to start writing the first draft of your essay. When writing, include your thesis statement in the introduction paragraph and refer back to it throughout the body paragraphs.

Remember to explain each point extensively and support all your claims with evidence. The first draft does not need to be perfect; it’s just meant to get all of your thoughts down on paper.

8. Edit and revise

Once you’ve finished writing your first draft, it's time to edit and polish it before submitting it to your professor. The best thing to do before editing an essay is to put it away for a while and take some time to clear your head.

After a few hours, come back to your first draft and revise it for clarity— check for grammar, punctuation, and spelling errors. To save you time and help you edit more effectively, you can use an editing tool like Grammarly.

Final thoughts

Writing a CUEGIS essay is among the college tasks that will help you develop your ability to think critically. This is because when writing this type of essay, you’ll need to synthesize the information gathered to form your own original insights and perspectives.

However, once you have the right resources to gather enough information about your chosen organization, writing the essay becomes a walk in the park. Follow the above steps and approach your essay methodically to write a winning CUEGIS essay.

Need help? Writers Per Hour can help you write a CUEGIS essay. From finding the right topic and doing research to outlining, writing, and editing, we have a team of experts who can help you deliver a high-quality, 100% original essay on time.

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