smart shopping cart business plan

Smart Shopping Carts: Self-Checkout on the Go

Grocery shopping is one of life’s necessary evils. Who hasn’t circled a store several times trying to locate that one ingredient—or find an employee who can direct you to it? And then there are the long checkout lines. Self-serve kiosks speed things up a bit, but they can be glitchy, not recognizing the item you’ve already put into the bag.

And overall traditional systems are not hugely efficient. Shoppers need to put goods from the cart onto the self-checkout counter, from there on a scale, and then back into the cart again before leaving the store.

Fortunately, all those frustrations may soon be a thing of the past. Innovative technologies can provide the ultimate in self-checkout with smart carts that let customers shop, scan, and go.

“There’s high demand for non-human interaction compared to the traditional way of shopping, putting everything on the belt, and having a chat with the cashier,” says Bernard van Strien, marketing and communications manager for faytech AG, a leader in touchscreen solutions . “While some people will still prefer this method, the grocery store is slowly becoming more modern, and technology can make the experience better for customers and stores.”

The Smart Shopping Cart Experience

Smart retail carts like the EASY Shopper , created through a partnership between faytech AG and Pentland Firth Software GmbH, deliver a unique, streamlined experience. Before entering the store, customers have the option to make a shopping list with the solution app. Once inside, they activate their cart by scanning their smartphone QR code.

If the customer made a list, it would appear on a touchscreen on the cart. The screen will also display a map of the store to help customers find the items they want and give shoppers the shortest route for gathering their items. It also shares personalized promotions or special offers.

As shoppers move through the store, they scan their groceries using the barcode scanner and put them into the cart, starting the checkout process cashier-free. When they’re ready to leave, the shopper scans their QR customer code again at a cashier station, where the transaction is verified and completed. The shopper can pay directly within the app using preloaded banking information, or they can provide a credit or debit card or cash.

#SmartCarts not only improve the #CustomerExperience; they enable stores to gather insights. @FayTechUSA via @insightdottech

This easy process not only speeds things up for the customer, but also gives more time for the cashiers, who can perform other tasks within the store ( Video 1 ).

New Opportunities with Retail Analytics

Smart carts not only improve the customer experience; they enable stores to gather insights. When the shopper scans their QR code to login, the system’s analytics starts collecting information about the purchasing behavior of the customer. For example, it tracks the length of the shopping session, what is put in the cart, and what is put back.

Insights drive marketing opportunities. Targeted ads are displayed on the cart’s screen as the customer navigates the store, suggesting items that complement what they have in their carts and offering targeted offers. This capability opens the door for new forms of revenue.

“Stores can offer contracts to brands,” says Bernard. “For example, they can create popup messages for customers who walk down certain aisles. This creates new revenue opportunities for the retailer.”

­­The technology also helps reduce theft. The cart can include a video camera and a scale. Every product has its own weight in the system, and the cart can tell if there is a discrepancy. At the checkout, the cashier will be notified if something is off, and they can check to see if something wasn’t scanned.

Retailer Rolls Out Innovations

Edeka, one of the largest supermarket chains in Germany, uses the solution in about 60 of its stores, with plans to expand to 40 more by the end of 2021, says Bernard.

“Their goal in rolling out EASY Shopper was to step away from the traditional way of shopping and provide a more modern, innovative solution,” he says. The technology solves many of their challenges, such as finding creative ways to upsell or cross-sell products and speed up the checkout process, which had been slow.

Cart-to-Cloud Retail Tech

EASY Shopper runs on an Intel ® processor-based PC and connects to a private server through Microsoft Azure cloud. The cart integrates directly to a store’s enterprise resource planning (ERP) platform, which provides real-time updates for pricing and inventory.

If the cart loses its wireless connection, the shopping and payment process can continue, says Bernard. The components are ruggedized and can be taken outside if it’s raining or withstand bumps or shocks in a parking lot. Additionally, the GPS function allows the retailer to constantly track the location of the cart, which in turn prevents theft, also in the parking lot.

And the technology itself is completely customizable. In the end, it’s the flexibility to meet the shopper where they are in terms of the experience that they’re looking for. By removing the frustrations and challenges of the store experience, grocers and shoppers can both benefit.

“It’s really what your imagination might lead you to,” says Bernard. “The platform is designed so that if you’ve got a great idea, you’ve got the right software, the right skills, you can create an integrated solution, for your particular use case in the retail space.”

Blog on RFID Technology and IoT Solutions

• Smart Trolleys: A Glimpse into the Future of Retail

The retail landscape is rapidly evolving, and the future is looking smart—literally Smart trolleys, also known as smart shopping carts, are ushering in a new era of retail, and they come packed with features that promise to transform the way we shop. In this article, we’ll explore the exciting world of smart trolleys, highlighting their features and benefits and offering some valuable buying tips to help you navigate this technological retail revolution. The RFID-based smart trolley system consists of a trolley equipped with an RFID reader. When a customer places a product in the trolley, the RFID reader detects the RFID tag number associated with the product for identification. Each RFID tag number is linked to a specific product description stored in a centralized server’s database. The product can be scanned directly by the reader, and if the customer wishes to remove any product, they can do so via the touch-based LCD screen. After the customer completes their product selection, the total bill amount is generated and displayed on the trolley’s LCD. Payments can be made directly on the LCD screen.

Features that Define Smart Trolleys

1. RFID Reader: The smart trolley is equipped with an RFID reader that can identify RFID tags associated with products placed in the trolley.

2. Product Identification: The RFID tag reader identifies each product by its RFID tag number, allowing for easy and accurate product identification.

3. Centralized Database: The system is connected to a centralized server’s database, where product descriptions are stored and linked to specific RFID tag numbers.

4. Direct Product Scanning: Products can be scanned directly by the RFID reader, simplifying the process of adding items to the trolley.

5. Touch-Based LCD Screen: The smart trolley features a touch-based LCD screen that allows customers to interact with the system. They can add or remove products using the screen.

6. Real-Time Bill Display: As products are added or removed, the total bill amount is generated and displayed in real-time on the trolley’s LCD screen.

7. Direct Payment: Customers have the option to make payments directly on the trolley’s LCD screen, eliminating the need to visit a separate payment counter.

These features collectively make the RFID-based smart trolley a convenient and efficient tool for shoppers, streamlining the shopping and checkout process while providing real-time information and facilitating easy payment.

Benefits of Smart Trolleys

Certainly, let’s delve into the details of the proposed system and how it offers the mentioned benefits:

1. Reducing Time at the Billing Counter:

One of the primary benefits of the proposed system is a significant reduction in the time customers spend at the billing counter. Traditionally, customers must wait in long queues to have their items scanned and pay for their purchases. However, with the integration of technology like RFID (Radio-Frequency Identification) and automatic billing in smart trolleys or shopping carts, this process becomes more streamlined.

Instead of placing each item on a conveyor belt, waiting for it to be scanned, and then paying at the counter, customers can simply place items in their smart trolley. The trolley can automatically detect the items, calculate the total bill in real-time, and even process payments digitally. As a result, the time spent at the billing counter is drastically reduced, leading to a seamless and efficient shopping experience. This, in turn, boosts customer satisfaction, as shoppers can complete their purchases more quickly and without the frustration of waiting in long lines.

2. Potentially Reducing Expenses for Management:

The proposed system has the potential to reduce operational expenses for retailers and store management. First, it can lead to cost savings by reducing the number of cashiers required at the billing counters. As the checkout process becomes more automated, fewer human cashiers may be needed, allowing retailers to allocate their workforce more efficiently. Additionally, the system enables better inventory management. With RFID technology and real-time tracking, retailers can accurately monitor stock levels and detect when items are running low. This reduces the likelihood of overstocking, understocking, or product wastage. Efficient inventory management translates to cost savings, as retailers can optimize their stock levels and reduce unnecessary holding costs.

3. Providing Real-Time Information about the Total Bill:

One of the standout features of the proposed system is its ability to provide shoppers with real-time information about their total bill during the shopping process. As items are added to the cart, the system calculates the running total, giving customers a clear view of their expenses.

This feature is particularly useful in preventing overspending. Shoppers can make informed decisions about their purchases, which can lead to more prudent spending choices. They have the flexibility to remove or add items, ensuring that they stay within their budget. This not only benefits customers by promoting financial responsibility but also enhances their overall shopping experience.

4. Improving Overall Efficiency:

The integration of technology into the shopping and billing processes greatly improves overall efficiency. The proposed system eliminates many of the manual and time-consuming steps traditionally associated with retail checkout. By automating item scanning, calculation of the total bill, and even payment processing, the shopping experience becomes faster and more efficient. Retailers can also benefit from improved inventory management, reducing the risk of stockouts and overstocking. This increased efficiency not only enhances the customer experience but also helps retailers operate more smoothly and cost-effectively.

5. Enabling Quick Checkout and Eliminating Long Queues:

Quick checkout is a cornerstone of the proposed system. Long queues at billing counters can deter customers and create a frustrating experience. With automated billing and RFID technology , shoppers can enjoy a swift and hassle-free checkout process. This not only saves time but also reduces the stress and inconvenience associated with long lines. Buying Tips for Smart Trolleys

1. Compatibility: Ensure the smart trolley you choose is compatible with the retailer you frequent. Different stores may use different systems.

2. Security: Look for trolleys with robust security features to protect your personal and payment information.

3. Battery Life: Check the battery life, especially if you plan on shopping for an extended period. You wouldn’t want your trolley to run out of power mid-shopping spree.

4. Cost Considerations: While smart trolleys offer numerous advantages, they can be more expensive than traditional ones. Evaluate whether the added features justify the cost.

Smart trolleys are indeed shaping the future of retail, offering a glimpse into a more convenient and efficient shopping experience. With their ability to save time, provide personalized service, and streamline inventory management, these tech-savvy companions are set to become an integral part of the retail journey. The retail revolution is here, and it’s rolling along on smart wheels.

Why Smart Trolleys Are the Future of Retail?

The retail industry is on the brink of a transformation, and at the heart of this change are smart trolleys. These innovative shopping companions are poised to redefine the retail experience, offering a multitude of benefits that will shape the future of how we shop. Here are some compelling reasons why smart trolleys are set to become an integral part of retail’s future:

1. Seamless Shopping Experience:

Smart trolleys leverage cutting-edge technology, such as RFID (Radio-Frequency Identification), to create a seamless shopping experience. Shoppers can simply place items in their trolley, and the technology automatically detects, tracks, and tallies the items. This eliminates the need for manual scanning, making the shopping process faster and more convenient.

2. Real-Time Information:

These trolleys provide real-time information to shoppers. They display product details and prices and even offer personalized recommendations on a built-in screen. Customers can make informed decisions, access special offers, and gain insights into their shopping right at their fingertips.

3. Eliminating Checkout Lines:

The biggest frustration for shoppers has often been waiting in long checkout lines. Smart trolleys eliminate this pain point by enabling automatic billing. As items are added or removed from the trolley, the total bill is calculated in real time. Customers can complete their purchases without enduring lengthy queues.

4. Enhanced Customer Satisfaction:

Reducing the time spent at the billing counter leads to increased customer satisfaction. Shoppers can complete their shopping quickly and efficiently, making their retail experience more enjoyable.

5. Efficient Inventory Management:

From a retailer’s perspective, smart trolleys enhance inventory management. They allow for real-time tracking of stock levels, helping to prevent overstock and understock situations. Retailers can keep their shelves well-stocked and reduce wastage.

6. Potential Cost Savings:

The adoption of smart trolleys can lead to potential cost savings for retailers. They can allocate their workforce more efficiently, as fewer human cashiers may be required. Additionally, efficient inventory management can reduce holding costs and minimize financial losses due to stockouts or overstocking.

7. Personalized Shopping:

Smart trolleys offer personalized shopping experiences. They can provide product recommendations based on a shopper’s preferences and buying history, making shopping more engaging and tailored to individual tastes.

8. Enhanced Security:

Smart trolleys can incorporate robust security features to protect customer data and payment information, enhancing the overall security of the shopping process.

9. Sustainability:

By reducing paper receipts and encouraging digital transactions, smart trolleys contribute to a more sustainable shopping environment, as they can significantly reduce paper waste.

In conclusion, smart trolleys are not just a convenience but a game-changer in the retail industry. Their ability to streamline the shopping process, enhance customer satisfaction, improve inventory management, and potentially reduce expenses for retailers makes them a clear contender for the future of retail. As technology continues to advance, smart trolleys are set to play a pivotal role in shaping the way we shop, making the retail experience more efficient, enjoyable, and customer-centric.

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How Smart Shopping Cart Technology is Changing the Way We Shop

December 27, 2022

Retail business owners, it’s no secret that consumers are long searching for a way to make their shopping experiences frictionless, pleasant, and efficient. And when it comes to the grocery store, and other stores of the like, this more than applies, especially when you consider how technology has been changing the way consumers shop, from online shopping to frictionless payments.

Fortunately, with the introduction of smart shopping carts, it seems technology is finally catching up with consumer demands. 

But what exactly is smart shopping cart technology ? 

Simply put, it is a weighing scale built into shopping carts to ease the shopping experience.

While this type of technology isn’t universal just yet, it could only be a matter of time until smart shopping cart technology is in every grocery store and other retail settings everywhere. Let’s take a closer look at this growing trend and how smart shopping cart technology is contributing to a better shopping experience for everyone.

Streamline Checkout

Shoppers have always preferred the checkout process to be as streamlined as possible. Nobody likes standing in long lines, especially when they have frozen goods or other perishable items in their cart that need to be put away as quickly as possible. 

Consequently, the COVID-19 pandemic made streamlined checkout more than a luxury. Retail businesses, especially grocers, needed to make the checkout experience faster and more autonomous, cutting down on face-to-face interactions between customers and employees while also reducing the time customers wait in line and errors. 

Smart cart weighing scales are helping to address all of these needs and desires from consumers, changing the way people shop for the better.

The Solution

Smart carts have become possible thanks to technology that’s often called computer vision AI. This type of artificial intelligence uses both a weighted scale and recognition technology to detect when any item is added to a shopping cart regardless of the angle at which placed in the cart. The technology can also accurately identify when multiple items are placed in the cart at the same time and when items are removed. In other words, smart carts know everything that a consumer is putting into or taking out of their cart. It doesn’t matter if it’s a packaged item or a piece of fresh produce. The scale and recognition technology can detect everything rapidly, accurately, and efficiently.

With the weight and recognition technology working together, some smart carts are capable of adding up the cost of every item in the shopping cart. Naturally, with these carts, shoppers are also able to pay for their items using smart shopping cart technology without needing to visit a checkout line or unload everything from their cart at a self-service checkout. 

This technology is even capable of making suggestions to shoppers based on the items in their carts. After all, there are always shopping patterns with specific items used in conjunction with other products. 

Smart cart technology is available in multiple forms. In some instances, there will be specifically designed carts that have scales built in and come with the necessary hardware. 

However, a more flexible approach is the plug-and-play configuration. In this form, grocery stores are able to clip the scale and product recognition attachment to the cart, giving shoppers the option of using this technology or doing things the old-fashioned way.

This approach ensures the solution can be mounted on all common shopping cart designs and can be retrofitted to existing carts. Therefore, grocery stores don't need to spend extra money purchasing new suitable carts. 

Improving Self Checkout

To their credit, grocery stores have done a good job of increasing the self-checkout options available for customers. However, there are still plenty of flaws that need to be worked out in this area. Most of the time, there is still an employee attending to the self-checkout area. In certain situations, they are even asked to intervene or assist a customer with the self-checkout process, which means the process doesn’t flow as naturally as it could, taking away some of the benefits of self-checkout.

However, smart shopping cart technology takes self-checkout a step further, reducing some of the lagging bottlenecks. For starters, the smart carts recognize everything going into the cart, which means consumers don’t have to go through the process of scanning everything again at the self-checkout station. Thereby, saving consumer time, and allowing retailers to reduce losses and self-checkout errors.

Of course, customers won’t completely be on their own with smart shopping cart technology. In most cases, the technology also comes with a “help” button that can send an alert to employees that a customer is in need of assistance or has a question. Employees will know the location of the customer and the cart wherever the “help” button is pressed, making it easy to locate them within the store and solve the problem as quickly as possible.

Making Stores More Efficient

Again, shoppers won’t be the only ones benefiting from smart shopping cart technology. Stores will reap plenty of benefits from the technology, including collecting data on how to be more efficient. For instance, the technology is tracking every item that’s being placed in shopping carts, making it easier to track inventory and keep items in stock. This is something that has become more of a challenge given the recent issues with the supply chain, so using smart technology to alleviate this concern is a great benefit for stores.

By gathering data on every item that’s placed in a shopping cart, stores can also learn how to improve the layout of the store, organizing products in a way that makes more sense. This will help streamline the process for consumers and also help stores attract more business by offering a better customer experience. On top of that, with the reduced need for checkout counters that will come with smart shopping cart technology, stores can use space more efficiently and perhaps increase the number of items they carry, which will also help consumers in the long run. 

Working Out the Kinks

Despite all of the benefits that smart shopping cart technology offers, like many advancements in technology, it doesn’t come without its kinks. For starters, employees typically bring personal items with them to place in their shopping carts. These items will impact the scale and the camera recognizing everything that’s placed inside the cart. Customers also need to bring reusable bags or receive bags from the store for transporting their goods home, which adds another step to an otherwise streamlined process. 

Of course, paying with cash is out of the question when using smart carts - but with the move toward cashless payments, this kink will iron itself out shortly. 

It’s also been a challenge for businesses using smart carts to integrate the purchase of alcohol, prescription drugs from the store’s pharmacy, and gift cards into the system. 

However, minor flaws and kinks aside, smart shopping cart technology appears to be the way of the future, especially in grocery stores. In the aftermath of the pandemic, there is more of a need for this type of technology and shopping experience than ever before. With a host of benefits for both consumers and stores, there is almost nothing that can stop smart carts from becoming more prevalent in the future and continuing to change the way we shop.

Are you ready to invest in smart cart technology? We have the perfect solution for you. Discover now.

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Improve Store Operations with Smart Carts

Smart carts provide a frictionless shopping experience, enable shoppers to skip the checkout line, and help them save money through in-store promotions.

However, the benefits of smart carts extend well beyond the shopping experience. They provide retailers with fascinating insights into their store operations, staffing needs, and promotional effectiveness. Deploying smart carts into a store provides the equivalent digital information to a customer’s online buyer journey.

Online retailers use aggregated information from thousands of shopping trips to design their website layout, from how products are displayed on screen to the related products they offer when a customer makes a purchase decision.

Through the smart cart, brick-and-mortar retailers have access to that same level of information, which can be used to streamline and optimize day-to-day operations.

Shopper Traffic Optimization

Smart carts are capable of tracking the entire indoor shopping journey. When aggregated with hundreds or thousands of shopping trips taken over the course of a week and presented as a heat map, retailers have a clear picture of the popular areas in the store.

Broken down even further, these heat maps can show how long customers lingered in an aisle, their shopping route, and which areas caused them to linger.

Heatmap reports can help retailer operations in a few ways. First, it shows which areas of the store get more traffic. Depending on the retailer's strategy, high-traffic areas might be ideal for high-margin merchandise. Other retailers might want to test products that are unpopular or difficult to sell to see if additional eyeballs drive more sales.

Likewise, by identifying poorly trafficked areas, some retailers might want to test placing popular items there to drive more traffic to underperforming areas of the store. In contrast, other retailers could keep less popular merchandise there.

Aisles with longer dwell time indicate enhanced shopper interest, which could make it the ideal place to offer in-store promotions.

Staffing Optimization

Smart carts accurately capture several pieces of information that can be used for staffing purposes. First, it lets retailers know the exact number of people in a store at a time. Second, it can track the amount of time shoppers stand around waiting.

When aggregated over time, retailers have a clear view of peak times and their staffing needs. As smart cart usage extends into the future, historical data will also help retailers plan for peak seasons, such as the holidays, or specific spikes, like Superbowl Sunday.

In addition to general staffing needs, smart carts can help identify needs in specific departments. If smart carts identify long waits at the deli counter or bakery, it might indicate a staffing issue. Breaking down that information by time can help optimize operations by assigning staff to specific areas of the store during busier time periods.

Additionally, self-checkout tools built into the smart cart enable managers to better allocate employees who are not needed at the checkout counter.

Frictionless shopping experiences with data-driven store optimization

Creating the shopper journey map.

In addition to heat maps that indicate the time spent in an area, smart carts can generate customer journey maps that show the path customers take while traversing the store. This can lead to some key insights that generate sales.

For example, data might show that there are three paths typically taken by consumers upon entering the store, each one with its own characteristics:

That data indicates that consumers who walk through more aisles are more likely to spend more. However, it also shows that consumers who walked counterclockwise through the store spent more than those who walked clockwise.

Further analysis could show that product placement is optimized for people walking counterclockwise around the store. Rather than seeing the higher margin merchandise first, those walking clockwise are more likely to pick up the low margin merchandise.

Under those circumstances, the store might adjust its layout to make it more natural for shoppers to take the counterclockwise path. This simple layout change could help increase conversions by changing the customer’s walking path.

Optimization Improves Bottom Line Results

Most retailers begin thinking about smart carts as a tool to improve the shopper experience. However, their impact on operations and layout optimization may provide even more value over the long term.

Shopic technology transforms standard shopping carts into store-optimizing machines smart carts. Schedule a demo to learn more.

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The Transformative Impact of Smart Carts

• March 22, 2024 at 8:34 AM EDT
• By Haim Heller, TRACARTS

Food retailers alone lose more than 2 million shopping carts every year. Whether stolen or blown away by the wind, shopping carts can block empty parking places and intersections as well as ditches and storm drains. Abandoned shopping carts aren’t just unsightly, however; they can even roll downhill and hit property or — worse yet — people, raising liability issues.

Traditional shopping carts also expose their stores to possible fines. A single Walmart location in a small Massachusetts town had to pay more than $20,000 to compensate city employees for rounding up and storing their stray carts. Indeed, CNN estimates that retailers pay tens of millions of dollars every year to replace carts that went missing. My team’s internal research suggests that the average mid-size U.S. retailer shells out $90,000 to $100,000 annually to cover the many expenses associated with shopping carts.

Now there’s a way to make these headaches go away: smart carts.

What are Smart Carts?

Advances in shopping cart technology can help retailers eliminate the expenses that dumb carts incur. TRACARTS does this by adding identification tags that resemble Non-Contact Radio Frequency (NRF) or Radio Frequency Identification (RFID) sensors to your existing fleet of shopping carts.

That’s right — you don’t even need to buy new carts. Your current shopping carts can be quickly and easily retrofitted into smart carts.

Adding these tags enables individual cart identification and tracking by connecting each cart to a specific shopper, which means you will always know exactly where every single one is without having to search all over town. You will also always know if carts need to be moved to different corrals to ensure an adequate supply for shoppers coming from all directions.

But that’s only the beginning when it comes to smart carts’ benefits.

Smart Carts Encourage Customers to Return Them

Smart carts also improve the customer experience by connecting to a retailer’s existing app that consumers download onto their smartphones, to reward them for returning the cart to a corral when they are done shopping. Retailers can customize these incentives to their specific needs in the form of coupons, exclusive sales or point systems, or they can even be personalized for individuals based on their own shopping habits. This gamification makes your store a fun source of dopamine, which promotes customer loyalty.

During TRACARTS’ three-month pilot program, for instance, shoppers earned points for returning their carts, which translated into discounts on their next purchase. Another result of the pilot program was the addition of 6,000 shoppers to the retailer’s store loyalty program through the system’s identification process. The retailer achieved an impressive 97% retention rate for shopping carts, resulting in monthly savings totaling $30,000.

Smart Carts Ensure Availability, Smooth Functioning

Smart carts ensure a consistent availability of carts. This contrasts with the traditional customer experience, in which empty carts frequently clog up the aisles inside the store or litter the parking lot, where they don’t do arriving customers any good. Since people want to return their smart carts to corrals and receive their rewards, carts become readily available.

What’s more, when shoppers have carts, they can fill them rather than limiting their purchases to what they can carry. For this reason, the retailer in our pilot program observed a boost in customer spending during busy store hours.

Smart carts also allow shoppers to report problems with their carts, enlisting their help in identifying damaged carts and queueing them up for prompt repair. This also maximizes the chances that when a customer pulls a cart out from the corral, it won’t have a sticky or misaligned wheel. The carts will be in good working order and function smoothly.

Smart Carts Improve your Decision-Making

If that isn’t already enough, smart carts facilitate data collection on consumers’ behavior in your store. Despite substantial investments in retail technology, retailers often overlook the wealth of data that can be gleaned from a ubiquitous item like the shopping cart, which virtually every shopper interacts with. When you know how people are spending their time and moving through your displays, you can make better decisions about what merchandise to place where. This data enhances retail productivity.

Don’t underestimate the potential for gathering information from the humble shopping cart. By integrating it into the data grid, retailers can gain valuable insights that unlock numerous opportunities to enhance the overall shopping experience.

Boost Brand Loyalty and Sales

Smart carts not only prevent shopping cart losses and streamline the customer journey; they also provide valuable data to retailers. By leveraging technology, they enable stores to improve operational efficiency, cut costs and connect with customers better. As a result, brand loyalty and sales go up. That’s why smart carts are the future.

Haim Heller, COO of TRACARTS , is a Brooklyn native with a Bachelor of Talmudic Law degree from MYRCB. With 30+ years in commercial print packaging, he excels in managing complex relationships, wholesale partnerships, and logistics. His leadership extends beyond business to philanthropy, notably through Hurricane Sandy rescue efforts and volunteering as Senior Coordinator for AAK, supporting underprivileged adults. His journey embodies academic excellence, professional expertise, and a strong commitment to giving back.

• Posted In: Customer Experience , Data & Analytics , Executive ViewPoints , Loyalty , Physical Security , Pricing , Security , Store Operations , Workforce & Scheduling
• Tagged With: CNN , Haim Heller , non-contact radio frequency , rfid , Tracarts , Walmart

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