Six tips for your (systematic) literature review in business and management research

  • Published: 03 May 2018
  • Volume 68 , pages 103–106, ( 2018 )

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literature review in business research pdf

  • Christian Fisch 1 , 2 &
  • Joern Block 1 , 2  

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With the start of our editorial term, we decided to extend Management Review Quarterly’s (MRQ’s) scope beyond (systematic) literature reviews Footnote 1 to include also bibliographic studies, meta-analyses, and replication studies. Nevertheless, literature reviews have been and will continue to be a core element of MRQ. Literature reviews have given the journal a unique identity and are crucial in the pursuit of the journal’s aim, which is to summarize, categorize, and challenge existing knowledge in business and management research. In this editorial, we outline six tips that help (MRQ) authors to improve their literature review.

A literature review is an essential component of almost any research project. It serves as the foundation for advancing knowledge, facilitates theory development, closes mature research areas, and uncovers novel research areas (Webster and Watson 2002 ). Frank and Hatak ( 2014 ) refer to a literature review as a “knowledge map”, which analyzes and synthesizes prior literature. Because literature reviews are so prevalent, there exist already several comprehensive resources that guide authors through the steps necessary to conduct a literature review (e.g., Aguinis et al. 2018 ; Booth et al. 2016 ; Frank and Hatak 2014 ; Tranfield et al. 2003 ; Webster and Watson 2002 ).

Surprisingly, there is a still considerable variance in the understanding of what a literature review is and, consequently, in the quality of systematic literature reviews. Often, researchers seem unfamiliar with the process, structure, and presentation of systematic literature reviews and produce merely descriptive, annotated bibliographies of loosely connected research, which makes it unnecessary complex and difficult for the readers to follow the literature review. The literature review therefore does not achieve its main goal of summarizing and categorizing knowledge.

There is also the misconception that literature reviews are less rigorous or easier to write than empirical articles. However, conducting a literature review of high quality requires an in-depth understanding of the necessary processes and skills and is by no means a trivial endeavor. It also requires some experience in the respective field, as the interpretation of the results of the studies included in the literature review is subjective and by no means trivial.

Here, we outline six suggestions that we think are crucial for every literature review:

Motivate the topic and state the research question The abstract and introduction are crucial elements of any research article. Usually, the reader decides after looking at the abstract and/or introduction whether he will read the entire article or not. Additionally, a literature review needs a crisp and concise motivation. It is important to not only motivate why a topic warrants investigation but also why the authors choose to approach the topic in the form of a (systematic) literature review. Perhaps the most important element of an introduction is the research question that guides the remainder of the literature review. Therefore, we encourage authors to carefully develop and clearly state their research question(s) in the introductory section.

Identify the relevant literature in a systematic way A distinguishing feature of a systematic literature review is that the review process should be transparent and reproducible. The authors need to clearly outline their search strategy for identifying relevant literature in a systematic way to establish as much transparency as possible. This involves a description of the databases where the literature search was conducted, a definition of the search terms and keywords used to identify literature, and a careful description of the practical (e.g., language, availability) and methodological (e.g., time frame, article type) screening and exclusion criteria used. Notice that the application of screening criteria (e.g., only focusing on highly ranked journals) should be well-justified, as screening criteria can have crucial implications for the results and their generalizability.

Choose the right balance between breadth and depth When conducting a systematic literature review, authors often face the dilemma of choosing between breadth and depth when identifying and describing prior studies. In general, a good systematic literature review is characterized by the right balance between breadth and depth by including all relevant studies but only describing important studies in more detail in a structured way. This dilemma is often difficult to solve, as a literature review should be coherent and cover a research field as a whole, but it should not be an endless, overly descriptive summary of all studies that the authors identified. To solve this dilemma to some extent, authors should make use of tables and figures to convey the most important concepts and information in an efficient fashion. For example, figures can be used to illustrate the development of the number of studies over time and can also illustrate which topics have attracted the most research. Of course, tables and figures should be used in a sensible fashion and should never present the main focus of the literature review. The breadth and depth of a literature review also depend on the maturity of the research field. A literature review on a mature topic requires that the authors analyze and synthesize a large body of literature, in comparison to a review on a more novel field where only few studies exist. The authors of this editorial were once challenged to summarize the literature on the intersection of entrepreneurship and innovation. At first, this seemed to be an impossible task. However, after having developed a more concise research question (see suggestion 1), developing clear inclusion and exclusion criteria (see suggestion 2), focusing on breadth instead of depth (see suggestion 3) and on concepts rather than studies (see suggestion 4), the task became doable. The whole process took many iterations and was very work-intensive, but we managed to deliver a literature review at the intersection of innovation and entrepreneurship or vice versa (see Block et al. 2017 ).

Focus on concepts, not studies Authors need to decide how to summarize and categorize the literature identified. While it is possible to summarize literature in a chronological or even alphabetical order, we believe that literature reviews should be concept-centric. This involves a careful identification and evaluation of the underlying concepts used in the review, which then guide the analysis conducted. Focusing on concepts instead of studies helps authors to identify the research debates they aim to contribute to and helps to ensure a better structure throughout the manuscript. Hence, a systematic literature review needs to be based on sound logical and conceptual reasoning. This can (but need not) lead to a new conceptual framework with propositions. In this sense, writing a systematic literature review very much resembles the writing of a conceptual theory paper.

Derive meaningful conclusions Closely connected to the previous point, we want to reiterate that a systematic literature review must go beyond a mere descriptive summary of prior literature. While it is important to provide a descriptive overview on the topics and studies included, it is essential to go one step further and to synthesize and interpret this knowledge. The literature review should derive meaningful conclusions and needs to answer the question: What do we learn from this summary? This includes carefully evaluating and deriving implications, pointing out gaps in the literature, and outlining avenues for future research.

Follow a coherent article structure A coherent structure is a crucial element of any research article. The structure of a systematic literature review resembles the structure of an empirical article. The introduction motivates the topic and describes the contributions of the literature review. The next section describes the systematic review process and the key concepts used. After that, the crucial part is the synthesis and interpretation of the literature review’s findings. This section can but need not lead to the derivation of propositions or a conceptual model (see suggestion 4 above). The final section of a literature review provides a conclusion and discussion with the boundaries of the review and the future research areas. The order of the sections is not static and can vary depending on the review’s topic. For example, one can also put suggestions for future research directly into the body of the article where the main findings from the literature review are described and/or discussed. However, a coherent structure is an absolute necessity for a systematic literature review.

In addition to incorporating these six suggestions, we encourage authors interested in submitting a systematic literature review to MRQ to carefully read the references provided in this article.

Note that the term “systematic literature review” is not clearly defined. In MRQ’s understanding, it refers to all literature reviews that follow a systematic, transparent, and reproducible process for identifying academic literature about a clearly defined topic or research question.

Aguinis H, Ramani RS, Alabduljader N (2018) What you see is what you get? Enhancing methodological transparency in management research. Acad Manag Ann 12(1):83–110

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Block J, Fisch C, van Praag M (2017) The Schumpeterian entrepreneur: a review of the empirical evidence on the antecedents, behavior, and consequences on innovative entrepreneurship. Ind Innov 24(1):61–95

Booth A, Sutton A, Papaioannou D (2016) Systematic approaches to a successful literature review. Sage, Thousand Oaks

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Frank H, Hatak I (2014) Doing a research literature review. In: Fayolle A, Wright M (eds) How to get published in the best entrepreneurship journals. Edward Elgar, Cheltenham, pp 94–117

Tranfield D, Denyer D, Smart P (2003) Towards a methodology for developing evidence-informed management knowledge by means of systematic review. Br J Manag 14(3):207–222

Webster J, Watson RT (2002) Analyzing the past to prepare for the future: writing a literature review. MIS Q 26(2):xiii–xxiii

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Acknowledgements

We thank Andreas Kuckertz (University of Hohenheim) and Alexandra Moritz (Trier University) for their valuable comments that greatly improved the manuscript.

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Christian Fisch & Joern Block

Erasmus University Rotterdam, Rotterdam, The Netherlands

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Fisch, C., Block, J. Six tips for your (systematic) literature review in business and management research. Manag Rev Q 68 , 103–106 (2018). https://doi.org/10.1007/s11301-018-0142-x

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Published : 03 May 2018

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DOI : https://doi.org/10.1007/s11301-018-0142-x

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What is a literature review

“A literature review is a description of the literature relevant to a particular field or topic. It gives an overview of what has been said, who the key writers are, what are the prevailing theories and hypotheses, what questions are being asked, and what methods and methodologies are appropriate and useful" (Emerald Insight).

A literature review  is not  just a summary of everything you have read on the topic.  It is a critical analysis of the existing research relevant to your topic, and you should show how the literature relates to your topic and identify any gaps in the area of research. Our Learning Hub has lots of useful guidance for carrying out a  Literature Review .

How is it different?

It's on a much larger scale from your research for previous modules.

You may need to devise new ways of searching and managing your results.

Think about:

  • Using RefWorks to manage your references
  • Setting up alerts to retrieve new results for your searches

How to carry out a review

  • Devise a search strategy
  • Search systematically
  • Read critically – i.e. deconstruct the material
  • Put it all back together – reconstruct

1. Devise a search strategy

Think about the sort of research that would help your project.

1. What subject areas does you topic fall into?

2. What possible sources could you use? Think broadly, for example:

  • Company reports
  • Industry profiles
  • Market research
  • Financial reports
  • Newspaper articles
  • Journal articles

3. What don't you want?  What are the limits? For example, geographical restrictions or time periods.

2. Search systematically

  • Plan your search first, thinking about your keywords
  • Use the pages on this LibGuide to identify quality resources
  • Use the tutorials and advice on those pages to improve your searches
  • Use the  Inter Library Loans service  to borrow books or to obtain copies of papers which aren't in the library
  • Speak to the Business Librarians for help with your searches, or to recommend new items for library stock
  • Look at the programme of  Succeed @ Tees workshops , and attend any which are relevant.

3. Read critically - i.e. deconstruct your results

Read critically, argument: .

  • What is the main argument?
  • Is the main argument clear and logical?
  • What is the evidence?
  • Is the evidence valid?
  • Does the evidence support the conclusions?

4. Put it all back together – reconstruct

  • Group your topic areas – develop themes
  • Briefly summarise key findings

- See Phrasebank for suggestions of how to phrase your sentences.

  • Use the academic papers as examples of the style of academic writing as well as for their content
  • Check your referencing

Succeed@Tees Workshops: Writing a Literature Review

The following workshop will help you to develop your skills in writing a literature review :

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Literature Review Example/Sample

Detailed Walkthrough + Free Literature Review Template

If you’re working on a dissertation or thesis and are looking for an example of a strong literature review chapter , you’ve come to the right place.

In this video, we walk you through an A-grade literature review from a dissertation that earned full distinction . We start off by discussing the five core sections of a literature review chapter by unpacking our free literature review template . This includes:

  • The literature review opening/ introduction section
  • The theoretical framework (or foundation of theory)
  • The empirical research
  • The research gap
  • The closing section

We then progress to the sample literature review (from an A-grade Master’s-level dissertation) to show how these concepts are applied in the literature review chapter. You can access the free resources mentioned in this video below.

FAQ: Literature Review Example

Literature review example: frequently asked questions, is the sample literature review real.

Yes. The literature review example is an extract from a Master’s-level dissertation for an MBA program. It has not been edited in any way.

Can I replicate this literature review for my dissertation?

As we discuss in the video, every literature review will be slightly different, depending on the university’s unique requirements, as well as the nature of the research itself. Therefore, you’ll need to tailor your literature review to suit your specific context.

You can learn more about the basics of writing a literature review here .

Where can I find more examples of literature reviews?

The best place to find more examples of literature review chapters would be within dissertation/thesis databases. These databases include dissertations, theses and research projects that have successfully passed the assessment criteria for the respective university, meaning that you have at least some sort of quality assurance. 

The Open Access Thesis Database (OATD) is a good starting point. 

How do I get the literature review template?

You can access our free literature review chapter template here .

Is the template really free?

Yes. There is no cost for the template and you are free to use it as you wish. 

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This post is an extract from our bestselling short course, Literature Review Bootcamp . If you want to work smart, you don't want to miss this .

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Literature Review in Business Research

Profile image of Dr. Appalayya Meesala

Many young researchers expect their research report to be accepted by evaluators, failing to understand the importance of literature review which is the foundation and integral to the research one undertakes. The hawkish eyes of the evaluators first fall on the literature review which is Achilles’ heel of many researchers. Worst of all, researchers of some ilk are completely clueless of what constitutes research. Sadly, some researchers still think that literature review is just a formality; some of them think that doing a survey is research; and some others think that writing a voluminous book is research. This essay is an attempt to wean the researchers away from erroneous ways and their misconceptions about research and put them on the right track. This essay attempts to first explain critical terms - research, relationships and theories -whose understanding is essential to embarking on a meaningful research. It will be followed by a discussion on the important dimensions of business research - relationships among variables, features of a phenomenon, and different forms of a phenomenon.

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There is evidence that making an effective literature review is one of the most important factors for research success and many issues related to this area remain unexplored. Especially in cross-disciplinary research areas such: (a) Business Development, (b) Strategic Management and (c) Technology the absence of a methodological framework that explains step by step the literature review process, remains an important barrier for researchers that requires further study and deeper investigation. The analysis indicates that several practices and techniques related to the literature review process are not similar among researchers and that some approaches are relevant for any research area and others depend on the type and characteristics of the specific areas. As a consequence, the aim of this paper is to identify and analyze key supporting steps in the literature review process in Business Development, Strategic Management and Technology. In doing so, it expends the body of knowledge in this area and adds a new dimension to existing literature review methods and techniques.

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Transformations That Work

  • Michael Mankins
  • Patrick Litre

literature review in business research pdf

More than a third of large organizations have some type of transformation program underway at any given time, and many launch one major change initiative after another. Though they kick off with a lot of fanfare, most of these efforts fail to deliver. Only 12% produce lasting results, and that figure hasn’t budged in the past two decades, despite everything we’ve learned over the years about how to lead change.

Clearly, businesses need a new model for transformation. In this article the authors present one based on research with dozens of leading companies that have defied the odds, such as Ford, Dell, Amgen, T-Mobile, Adobe, and Virgin Australia. The successful programs, the authors found, employed six critical practices: treating transformation as a continuous process; building it into the company’s operating rhythm; explicitly managing organizational energy; using aspirations, not benchmarks, to set goals; driving change from the middle of the organization out; and tapping significant external capital to fund the effort from the start.

Lessons from companies that are defying the odds

Idea in Brief

The problem.

Although companies frequently engage in transformation initiatives, few are actually transformative. Research indicates that only 12% of major change programs produce lasting results.

Why It Happens

Leaders are increasingly content with incremental improvements. As a result, they experience fewer outright failures but equally fewer real transformations.

The Solution

To deliver, change programs must treat transformation as a continuous process, build it into the company’s operating rhythm, explicitly manage organizational energy, state aspirations rather than set targets, drive change from the middle out, and be funded by serious capital investments.

Nearly every major corporation has embarked on some sort of transformation in recent years. By our estimates, at any given time more than a third of large organizations have a transformation program underway. When asked, roughly 50% of CEOs we’ve interviewed report that their company has undertaken two or more major change efforts within the past five years, with nearly 20% reporting three or more.

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  • PL Patrick Litre leads Bain’s Global Transformation and Change practice and is a partner based in Atlanta.

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    6. Follow a coherent article structure A coherent structure is a crucial element of any research article. The structure of a systematic literature review resembles the structure of an empirical article. The introduction motivates the topic and describes the contributions of the literature review.

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  8. Six tips for your (systematic) literature review in business and

    A literature review is an essential component of almost any research project. It serves as the foundation for advancing knowledge, facilitates theory development, closes mature research areas, and uncovers novel research areas (Webster and Watson 2002).Frank and Hatak refer to a literature review as a "knowledge map", which analyzes and synthesizes prior literature.

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  12. PDF What is a Literature Review?

    The literature review is undertaken to present results of research and key information in an objective and discursive manner. In contrast to the essay, the literature review should summarise the key concepts, theories and empirical studies while discussing their strengths and limitations.

  13. PDF An Introduction to Business Research

    Put another way, in the honeycomb, the six main elements - namely: (1) research philosophy; (2) research approach; (3) research strategy; (4) research design; (5) data collection and (6) data analysis techniques - come together to form research methodology. This structure is characteristic of the main headings you will find in a methodology ...

  14. PDF LITERATURE REVIEWS

    2. MOTIVATE YOUR RESEARCH in addition to providing useful information about your topic, your literature review must tell a story about how your project relates to existing literature. popular literature review narratives include: ¡ plugging a gap / filling a hole within an incomplete literature ¡ building a bridge between two "siloed" literatures, putting literatures "in conversation"

  15. How to Write a Literature Review

    Examples of literature reviews. Step 1 - Search for relevant literature. Step 2 - Evaluate and select sources. Step 3 - Identify themes, debates, and gaps. Step 4 - Outline your literature review's structure. Step 5 - Write your literature review.

  16. LibGuides: Business Research Methods: Literature Review

    How to carry out a review. Devise a search strategy. Search systematically. Read critically - i.e. deconstruct the material. Put it all back together - reconstruct. 1. Devise a search strategy. Think about the sort of research that would help your project. 1.

  17. The importance of literature reviews in small business and

    Given the growth of literature, the role literature review papers play in advancing a discipline has become even more critical. A review paper synthesizes existing research findings at a meta-level in order to highlight the status quo of the research field and identify opportu-nities for future research (Snyder, 2019).

  18. Literature Review Example (PDF + Template)

    The literature review opening/introduction section; The theoretical framework (or foundation of theory) The empirical research; The research gap; The closing section; We then progress to the sample literature review (from an A-grade Master's-level dissertation) to show how these concepts are applied in the literature review chapter. You can ...

  19. (PDF) Six tips for your (systematic) literature review in business and

    PDF | On May 1, 2018, Christian Fisch and others published Six tips for your (systematic) literature review in business and management research | Find, read and cite all the research you need on ...

  20. Full article: Organizational culture: a systematic review

    Among these review methods, we preferred the structured review method to properly understand OC, identify trends, and draw any gaps in the existing literature. This strategy is advantageous because it enables the reviewer to recognize and emphasize the theories and structures frequently applied in OC research (Kunisch et al., Citation 2015 ).

  21. How Social Media Influencers Impact Consumer Behaviour? Systematic

    Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333 ... She has published in journals such as the Journal of Business Research, Journal of Environmental Management, Journal of Retailing & Consumer Services ... View PDF/ePub Full Text View Full Text. View full text | Download PDF. Open ...

  22. Literature Review in Business Research

    According to APA Manual ( 2010, p.10), "authors of literature reviews evaluate a body of literature by identifying relations, contradictions, gaps, and inconsistencies in the literature and by suggesting the next step needed to solve the research problem.". Review is not a formality; it is the foundation of research.

  23. European Research on Management and Business Economics

    European Research on Management and Business Economics (ERMBE) was born in 1995 as Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE). The journal is published by the European Academy of Management and Business Economics (AEDEM) under this new title since 2016, it was indexed in SCOPUS in 2012, in Social Sciences Citation Index in 2019, and received its first Journal ...

  24. (PDF) The Importance of Literature Reviews in Small Business and

    opment of a novel research area. Thus, a good literature review paper can help. (a) researchers become more efficient and productive and (b) document the. progress of a discipline and guide future ...

  25. Sustainability

    Companies are increasingly focusing on sustainable business practices. Internal and external stakeholders' expectations manifest in legal requirements, national and international standards, and market and customer expectations, among other things, must be considered. In addition to profit maximization, which is the usual target for corporate management, management must consider environmental ...

  26. Transformations That Work

    The successful programs, the authors found, employed six critical practices: treating transformation as a continuous process; building it into the company's operating rhythm; explicitly managing ...

  27. (PDF) Writing a Literature Review Research Paper: A step-by-step approach

    A literature review is a surveys scholarly articles, books and other sources relevant to a particular. issue, area of research, or theory, and by so doing, providing a description, summary, and ...

  28. (Pdf) Enhancing Marketing Strategies Through Personalized Marketing: a

    Personalized marketing involves using data and insights. to tailor marketing strategies and mess ages to individual. customers or small segments of the audience. It can encompass. various elements ...

  29. (PDF) Harnessing the Power of Enterprise Resource ...

    This research paper presents a comprehensive systematic literature review focusing on the intersection of sustainability in business practices and the roles of ERP and CRM systems.