type of research design in research methodology

Research Design 101

Everything You Need To Get Started (With Examples)

By: Derek Jansen (MBA) | Reviewers: Eunice Rautenbach (DTech) & Kerryn Warren (PhD) | April 2023

Navigating the world of research can be daunting, especially if you’re a first-time researcher. One concept you’re bound to run into fairly early in your research journey is that of “ research design ”. Here, we’ll guide you through the basics using practical examples , so that you can approach your research with confidence.

Overview: Research Design 101

What is research design.

• Research design types for quantitative studies
• Video explainer : quantitative research design
• Research design types for qualitative studies
• Video explainer : qualitative research design
• How to choose a research design
• Key takeaways

Research design refers to the overall plan, structure or strategy that guides a research project , from its conception to the final data analysis. A good research design serves as the blueprint for how you, as the researcher, will collect and analyse data while ensuring consistency, reliability and validity throughout your study.

Understanding different types of research designs is essential as helps ensure that your approach is suitable  given your research aims, objectives and questions , as well as the resources you have available to you. Without a clear big-picture view of how you’ll design your research, you run the risk of potentially making misaligned choices in terms of your methodology – especially your sampling , data collection and data analysis decisions.

The problem with defining research design…

One of the reasons students struggle with a clear definition of research design is because the term is used very loosely across the internet, and even within academia.

Some sources claim that the three research design types are qualitative, quantitative and mixed methods , which isn’t quite accurate (these just refer to the type of data that you’ll collect and analyse). Other sources state that research design refers to the sum of all your design choices, suggesting it’s more like a research methodology . Others run off on other less common tangents. No wonder there’s confusion!

In this article, we’ll clear up the confusion. We’ll explain the most common research design types for both qualitative and quantitative research projects, whether that is for a full dissertation or thesis, or a smaller research paper or article.

Research Design: Quantitative Studies

Quantitative research involves collecting and analysing data in a numerical form. Broadly speaking, there are four types of quantitative research designs: descriptive , correlational , experimental , and quasi-experimental . 

Descriptive Research Design

As the name suggests, descriptive research design focuses on describing existing conditions, behaviours, or characteristics by systematically gathering information without manipulating any variables. In other words, there is no intervention on the researcher’s part – only data collection.

For example, if you’re studying smartphone addiction among adolescents in your community, you could deploy a survey to a sample of teens asking them to rate their agreement with certain statements that relate to smartphone addiction. The collected data would then provide insight regarding how widespread the issue may be – in other words, it would describe the situation.

The key defining attribute of this type of research design is that it purely describes the situation . In other words, descriptive research design does not explore potential relationships between different variables or the causes that may underlie those relationships. Therefore, descriptive research is useful for generating insight into a research problem by describing its characteristics . By doing so, it can provide valuable insights and is often used as a precursor to other research design types.

Correlational Research Design

Correlational design is a popular choice for researchers aiming to identify and measure the relationship between two or more variables without manipulating them . In other words, this type of research design is useful when you want to know whether a change in one thing tends to be accompanied by a change in another thing.

For example, if you wanted to explore the relationship between exercise frequency and overall health, you could use a correlational design to help you achieve this. In this case, you might gather data on participants’ exercise habits, as well as records of their health indicators like blood pressure, heart rate, or body mass index. Thereafter, you’d use a statistical test to assess whether there’s a relationship between the two variables (exercise frequency and health).

As you can see, correlational research design is useful when you want to explore potential relationships between variables that cannot be manipulated or controlled for ethical, practical, or logistical reasons. It is particularly helpful in terms of developing predictions , and given that it doesn’t involve the manipulation of variables, it can be implemented at a large scale more easily than experimental designs (which will look at next).

That said, it’s important to keep in mind that correlational research design has limitations – most notably that it cannot be used to establish causality . In other words, correlation does not equal causation . To establish causality, you’ll need to move into the realm of experimental design, coming up next…

Need a helping hand?

Experimental Research Design

Experimental research design is used to determine if there is a causal relationship between two or more variables . With this type of research design, you, as the researcher, manipulate one variable (the independent variable) while controlling others (dependent variables). Doing so allows you to observe the effect of the former on the latter and draw conclusions about potential causality.

For example, if you wanted to measure if/how different types of fertiliser affect plant growth, you could set up several groups of plants, with each group receiving a different type of fertiliser, as well as one with no fertiliser at all. You could then measure how much each plant group grew (on average) over time and compare the results from the different groups to see which fertiliser was most effective.

Overall, experimental research design provides researchers with a powerful way to identify and measure causal relationships (and the direction of causality) between variables. However, developing a rigorous experimental design can be challenging as it’s not always easy to control all the variables in a study. This often results in smaller sample sizes , which can reduce the statistical power and generalisability of the results.

Moreover, experimental research design requires random assignment . This means that the researcher needs to assign participants to different groups or conditions in a way that each participant has an equal chance of being assigned to any group (note that this is not the same as random sampling ). Doing so helps reduce the potential for bias and confounding variables . This need for random assignment can lead to ethics-related issues . For example, withholding a potentially beneficial medical treatment from a control group may be considered unethical in certain situations.

Quasi-Experimental Research Design

Quasi-experimental research design is used when the research aims involve identifying causal relations , but one cannot (or doesn’t want to) randomly assign participants to different groups (for practical or ethical reasons). Instead, with a quasi-experimental research design, the researcher relies on existing groups or pre-existing conditions to form groups for comparison.

For example, if you were studying the effects of a new teaching method on student achievement in a particular school district, you may be unable to randomly assign students to either group and instead have to choose classes or schools that already use different teaching methods. This way, you still achieve separate groups, without having to assign participants to specific groups yourself.

Naturally, quasi-experimental research designs have limitations when compared to experimental designs. Given that participant assignment is not random, it’s more difficult to confidently establish causality between variables, and, as a researcher, you have less control over other variables that may impact findings.

All that said, quasi-experimental designs can still be valuable in research contexts where random assignment is not possible and can often be undertaken on a much larger scale than experimental research, thus increasing the statistical power of the results. What’s important is that you, as the researcher, understand the limitations of the design and conduct your quasi-experiment as rigorously as possible, paying careful attention to any potential confounding variables .

Research Design: Qualitative Studies

There are many different research design types when it comes to qualitative studies, but here we’ll narrow our focus to explore the “Big 4”. Specifically, we’ll look at phenomenological design, grounded theory design, ethnographic design, and case study design.

Phenomenological Research Design

Phenomenological design involves exploring the meaning of lived experiences and how they are perceived by individuals. This type of research design seeks to understand people’s perspectives , emotions, and behaviours in specific situations. Here, the aim for researchers is to uncover the essence of human experience without making any assumptions or imposing preconceived ideas on their subjects.

For example, you could adopt a phenomenological design to study why cancer survivors have such varied perceptions of their lives after overcoming their disease. This could be achieved by interviewing survivors and then analysing the data using a qualitative analysis method such as thematic analysis to identify commonalities and differences.

Phenomenological research design typically involves in-depth interviews or open-ended questionnaires to collect rich, detailed data about participants’ subjective experiences. This richness is one of the key strengths of phenomenological research design but, naturally, it also has limitations. These include potential biases in data collection and interpretation and the lack of generalisability of findings to broader populations.

Grounded Theory Research Design

Grounded theory (also referred to as “GT”) aims to develop theories by continuously and iteratively analysing and comparing data collected from a relatively large number of participants in a study. It takes an inductive (bottom-up) approach, with a focus on letting the data “speak for itself”, without being influenced by preexisting theories or the researcher’s preconceptions.

As an example, let’s assume your research aims involved understanding how people cope with chronic pain from a specific medical condition, with a view to developing a theory around this. In this case, grounded theory design would allow you to explore this concept thoroughly without preconceptions about what coping mechanisms might exist. You may find that some patients prefer cognitive-behavioural therapy (CBT) while others prefer to rely on herbal remedies. Based on multiple, iterative rounds of analysis, you could then develop a theory in this regard, derived directly from the data (as opposed to other preexisting theories and models).

Grounded theory typically involves collecting data through interviews or observations and then analysing it to identify patterns and themes that emerge from the data. These emerging ideas are then validated by collecting more data until a saturation point is reached (i.e., no new information can be squeezed from the data). From that base, a theory can then be developed .

As you can see, grounded theory is ideally suited to studies where the research aims involve theory generation , especially in under-researched areas. Keep in mind though that this type of research design can be quite time-intensive , given the need for multiple rounds of data collection and analysis.

Ethnographic Research Design

Ethnographic design involves observing and studying a culture-sharing group of people in their natural setting to gain insight into their behaviours, beliefs, and values. The focus here is on observing participants in their natural environment (as opposed to a controlled environment). This typically involves the researcher spending an extended period of time with the participants in their environment, carefully observing and taking field notes .

All of this is not to say that ethnographic research design relies purely on observation. On the contrary, this design typically also involves in-depth interviews to explore participants’ views, beliefs, etc. However, unobtrusive observation is a core component of the ethnographic approach.

As an example, an ethnographer may study how different communities celebrate traditional festivals or how individuals from different generations interact with technology differently. This may involve a lengthy period of observation, combined with in-depth interviews to further explore specific areas of interest that emerge as a result of the observations that the researcher has made.

As you can probably imagine, ethnographic research design has the ability to provide rich, contextually embedded insights into the socio-cultural dynamics of human behaviour within a natural, uncontrived setting. Naturally, however, it does come with its own set of challenges, including researcher bias (since the researcher can become quite immersed in the group), participant confidentiality and, predictably, ethical complexities . All of these need to be carefully managed if you choose to adopt this type of research design.

Case Study Design

With case study research design, you, as the researcher, investigate a single individual (or a single group of individuals) to gain an in-depth understanding of their experiences, behaviours or outcomes. Unlike other research designs that are aimed at larger sample sizes, case studies offer a deep dive into the specific circumstances surrounding a person, group of people, event or phenomenon, generally within a bounded setting or context .

As an example, a case study design could be used to explore the factors influencing the success of a specific small business. This would involve diving deeply into the organisation to explore and understand what makes it tick – from marketing to HR to finance. In terms of data collection, this could include interviews with staff and management, review of policy documents and financial statements, surveying customers, etc.

While the above example is focused squarely on one organisation, it’s worth noting that case study research designs can have different variation s, including single-case, multiple-case and longitudinal designs. As you can see in the example, a single-case design involves intensely examining a single entity to understand its unique characteristics and complexities. Conversely, in a multiple-case design , multiple cases are compared and contrasted to identify patterns and commonalities. Lastly, in a longitudinal case design , a single case or multiple cases are studied over an extended period of time to understand how factors develop over time.

As you can see, a case study research design is particularly useful where a deep and contextualised understanding of a specific phenomenon or issue is desired. However, this strength is also its weakness. In other words, you can’t generalise the findings from a case study to the broader population. So, keep this in mind if you’re considering going the case study route.

How To Choose A Research Design

Having worked through all of these potential research designs, you’d be forgiven for feeling a little overwhelmed and wondering, “ But how do I decide which research design to use? ”. While we could write an entire post covering that alone, here are a few factors to consider that will help you choose a suitable research design for your study.

Data type: The first determining factor is naturally the type of data you plan to be collecting – i.e., qualitative or quantitative. This may sound obvious, but we have to be clear about this – don’t try to use a quantitative research design on qualitative data (or vice versa)!

Research aim(s) and question(s): As with all methodological decisions, your research aim and research questions will heavily influence your research design. For example, if your research aims involve developing a theory from qualitative data, grounded theory would be a strong option. Similarly, if your research aims involve identifying and measuring relationships between variables, one of the experimental designs would likely be a better option.

Time: It’s essential that you consider any time constraints you have, as this will impact the type of research design you can choose. For example, if you’ve only got a month to complete your project, a lengthy design such as ethnography wouldn’t be a good fit.

Resources: Take into account the resources realistically available to you, as these need to factor into your research design choice. For example, if you require highly specialised lab equipment to execute an experimental design, you need to be sure that you’ll have access to that before you make a decision.

Keep in mind that when it comes to research, it’s important to manage your risks and play as conservatively as possible. If your entire project relies on you achieving a huge sample, having access to niche equipment or holding interviews with very difficult-to-reach participants, you’re creating risks that could kill your project. So, be sure to think through your choices carefully and make sure that you have backup plans for any existential risks. Remember that a relatively simple methodology executed well generally will typically earn better marks than a highly-complex methodology executed poorly.

Recap: Key Takeaways

We’ve covered a lot of ground here. Let’s recap by looking at the key takeaways:

• Research design refers to the overall plan, structure or strategy that guides a research project, from its conception to the final analysis of data.
• Research designs for quantitative studies include descriptive , correlational , experimental and quasi-experimenta l designs.
• Research designs for qualitative studies include phenomenological , grounded theory , ethnographic and case study designs.
• When choosing a research design, you need to consider a variety of factors, including the type of data you’ll be working with, your research aims and questions, your time and the resources available to you.

If you need a helping hand with your research design (or any other aspect of your research), check out our private coaching services .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

You Might Also Like:

10 Comments

Is there any blog article explaining more on Case study research design? Is there a Case study write-up template? Thank you.

Thanks this was quite valuable to clarify such an important concept.

Thanks for this simplified explanations. it is quite very helpful.

This was really helpful. thanks

Thank you for your explanation. I think case study research design and the use of secondary data in researches needs to be talked about more in your videos and articles because there a lot of case studies research design tailored projects out there.

Please is there any template for a case study research design whose data type is a secondary data on your repository?

This post is very clear, comprehensive and has been very helpful to me. It has cleared the confusion I had in regard to research design and methodology.

This post is helpful, easy to understand, and deconstructs what a research design is. Thanks

how to cite this page

Thank you very much for the post. It is wonderful and has cleared many worries in my mind regarding research designs. I really appreciate .

how can I put this blog as my reference(APA style) in bibliography part?

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

The Four Types of Research Design — Everything You Need to Know

Updated: December 11, 2023

Published: January 18, 2023

When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions.

In this blog post, we'll outline the key features of the four common types of research design with real-life examples from UnderArmor, Carmex, and more. Then, you can easily choose the right approach for your project.

Table of Contents

What is research design?

The four types of research design, research design examples.

Research design is the process of planning and executing a study to answer specific questions. This process allows you to test hypotheses in the business or scientific fields.

Research design involves choosing the right methodology, selecting the most appropriate data collection methods, and devising a plan (or framework) for analyzing the data. In short, a good research design helps us to structure our research.

Marketers use different types of research design when conducting research .

There are four common types of research design — descriptive, correlational, experimental, and diagnostic designs. Let’s take a look at each in more detail.

Researchers use different designs to accomplish different research objectives. Here, we'll discuss how to choose the right type, the benefits of each, and use cases.

Research can also be classified as quantitative or qualitative at a higher level. Some experiments exhibit both qualitative and quantitative characteristics.

Free Market Research Kit

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

• SWOT Analysis Template
• Survey Template
• Focus Group Template

You're all set!

Click this link to access this resource at any time.

Experimental

An experimental design is used when the researcher wants to examine how variables interact with each other. The researcher manipulates one variable (the independent variable) and observes the effect on another variable (the dependent variable).

In other words, the researcher wants to test a causal relationship between two or more variables.

In marketing, an example of experimental research would be comparing the effects of a television commercial versus an online advertisement conducted in a controlled environment (e.g. a lab). The objective of the research is to test which advertisement gets more attention among people of different age groups, gender, etc.

Another example is a study of the effect of music on productivity. A researcher assigns participants to one of two groups — those who listen to music while working and those who don't — and measure their productivity.

The main benefit of an experimental design is that it allows the researcher to draw causal relationships between variables.

One limitation: This research requires a great deal of control over the environment and participants, making it difficult to replicate in the real world. In addition, it’s quite costly.

Best for: Testing a cause-and-effect relationship (i.e., the effect of an independent variable on a dependent variable).

Correlational

A correlational design examines the relationship between two or more variables without intervening in the process.

Correlational design allows the analyst to observe natural relationships between variables. This results in data being more reflective of real-world situations.

For example, marketers can use correlational design to examine the relationship between brand loyalty and customer satisfaction. In particular, the researcher would look for patterns or trends in the data to see if there is a relationship between these two entities.

Similarly, you can study the relationship between physical activity and mental health. The analyst here would ask participants to complete surveys about their physical activity levels and mental health status. Data would show how the two variables are related.

Best for: Understanding the extent to which two or more variables are associated with each other in the real world.

Descriptive

Descriptive research refers to a systematic process of observing and describing what a subject does without influencing them.

Methods include surveys, interviews, case studies, and observations. Descriptive research aims to gather an in-depth understanding of a phenomenon and answers when/what/where.

SaaS companies use descriptive design to understand how customers interact with specific features. Findings can be used to spot patterns and roadblocks.

For instance, product managers can use screen recordings by Hotjar to observe in-app user behavior. This way, the team can precisely understand what is happening at a certain stage of the user journey and act accordingly.

Brand24, a social listening tool, tripled its sign-up conversion rate from 2.56% to 7.42%, thanks to locating friction points in the sign-up form through screen recordings.

Carma Laboratories worked with research company MMR to measure customers’ reactions to the lip-care company’s packaging and product . The goal was to find the cause of low sales for a recently launched line extension in Europe.

The team moderated a live, online focus group. Participants were shown w product samples, while AI and NLP natural language processing identified key themes in customer feedback.

This helped uncover key reasons for poor performance and guided changes in packaging.

Shona McCombes

Other students also liked, sampling methods | types, techniques, & examples, qualitative vs quantitative research | examples & methods, between-subjects design | examples, pros & cons.

• USC Libraries
• Research Guides

Organizing Your Social Sciences Research Paper

• Types of Research Designs
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Reading Research Effectively
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Choosing a Title
• Making an Outline
• Paragraph Development
• Research Process Video Series
• Executive Summary
• The C.A.R.S. Model
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tiertiary Sources
• Scholarly vs. Popular Publications
• Qualitative Methods
• Quantitative Methods
• Insiderness
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Generative AI and Writing
• USC Libraries Tutorials and Other Guides
• Bibliography

Introduction

Before beginning your paper, you need to decide how you plan to design the study .

The research design refers to the overall strategy and analytical approach that you have chosen in order to integrate, in a coherent and logical way, the different components of the study, thus ensuring that the research problem will be thoroughly investigated. It constitutes the blueprint for the collection, measurement, and interpretation of information and data. Note that the research problem determines the type of design you choose, not the other way around!

De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Trochim, William M.K. Research Methods Knowledge Base. 2006.

General Structure and Writing Style

The function of a research design is to ensure that the evidence obtained enables you to effectively address the research problem logically and as unambiguously as possible . In social sciences research, obtaining information relevant to the research problem generally entails specifying the type of evidence needed to test the underlying assumptions of a theory, to evaluate a program, or to accurately describe and assess meaning related to an observable phenomenon.

With this in mind, a common mistake made by researchers is that they begin their investigations before they have thought critically about what information is required to address the research problem. Without attending to these design issues beforehand, the overall research problem will not be adequately addressed and any conclusions drawn will run the risk of being weak and unconvincing. As a consequence, the overall validity of the study will be undermined.

The length and complexity of describing the research design in your paper can vary considerably, but any well-developed description will achieve the following :

• Identify the research problem clearly and justify its selection, particularly in relation to any valid alternative designs that could have been used,
• Review and synthesize previously published literature associated with the research problem,
• Clearly and explicitly specify hypotheses [i.e., research questions] central to the problem,
• Effectively describe the information and/or data which will be necessary for an adequate testing of the hypotheses and explain how such information and/or data will be obtained, and
• Describe the methods of analysis to be applied to the data in determining whether or not the hypotheses are true or false.

The research design is usually incorporated into the introduction of your paper . You can obtain an overall sense of what to do by reviewing studies that have utilized the same research design [e.g., using a case study approach]. This can help you develop an outline to follow for your own paper.

NOTE : Use the SAGE Research Methods Online and Cases and the SAGE Research Methods Videos databases to search for scholarly resources on how to apply specific research designs and methods . The Research Methods Online database contains links to more than 175,000 pages of SAGE publisher's book, journal, and reference content on quantitative, qualitative, and mixed research methodologies. Also included is a collection of case studies of social research projects that can be used to help you better understand abstract or complex methodological concepts. The Research Methods Videos database contains hours of tutorials, interviews, video case studies, and mini-documentaries covering the entire research process.

Creswell, John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: Sage, 2018; De Vaus, D. A. Research Design in Social Research . London: SAGE, 2001; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Leedy, Paul D. and Jeanne Ellis Ormrod. Practical Research: Planning and Design . Tenth edition. Boston, MA: Pearson, 2013; Vogt, W. Paul, Dianna C. Gardner, and Lynne M. Haeffele. When to Use What Research Design . New York: Guilford, 2012.

Action Research Design

Definition and Purpose

The essentials of action research design follow a characteristic cycle whereby initially an exploratory stance is adopted, where an understanding of a problem is developed and plans are made for some form of interventionary strategy. Then the intervention is carried out [the "action" in action research] during which time, pertinent observations are collected in various forms. The new interventional strategies are carried out, and this cyclic process repeats, continuing until a sufficient understanding of [or a valid implementation solution for] the problem is achieved. The protocol is iterative or cyclical in nature and is intended to foster deeper understanding of a given situation, starting with conceptualizing and particularizing the problem and moving through several interventions and evaluations.

What do these studies tell you ?

• This is a collaborative and adaptive research design that lends itself to use in work or community situations.
• Design focuses on pragmatic and solution-driven research outcomes rather than testing theories.
• When practitioners use action research, it has the potential to increase the amount they learn consciously from their experience; the action research cycle can be regarded as a learning cycle.
• Action research studies often have direct and obvious relevance to improving practice and advocating for change.
• There are no hidden controls or preemption of direction by the researcher.

What these studies don't tell you ?

• It is harder to do than conducting conventional research because the researcher takes on responsibilities of advocating for change as well as for researching the topic.
• Action research is much harder to write up because it is less likely that you can use a standard format to report your findings effectively [i.e., data is often in the form of stories or observation].
• Personal over-involvement of the researcher may bias research results.
• The cyclic nature of action research to achieve its twin outcomes of action [e.g. change] and research [e.g. understanding] is time-consuming and complex to conduct.
• Advocating for change usually requires buy-in from study participants.

Coghlan, David and Mary Brydon-Miller. The Sage Encyclopedia of Action Research . Thousand Oaks, CA:  Sage, 2014; Efron, Sara Efrat and Ruth Ravid. Action Research in Education: A Practical Guide . New York: Guilford, 2013; Gall, Meredith. Educational Research: An Introduction . Chapter 18, Action Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Gorard, Stephen. Research Design: Creating Robust Approaches for the Social Sciences . Thousand Oaks, CA: Sage, 2013; Kemmis, Stephen and Robin McTaggart. “Participatory Action Research.” In Handbook of Qualitative Research . Norman Denzin and Yvonna S. Lincoln, eds. 2nd ed. (Thousand Oaks, CA: SAGE, 2000), pp. 567-605; McNiff, Jean. Writing and Doing Action Research . London: Sage, 2014; Reason, Peter and Hilary Bradbury. Handbook of Action Research: Participative Inquiry and Practice . Thousand Oaks, CA: SAGE, 2001.

Case Study Design

A case study is an in-depth study of a particular research problem rather than a sweeping statistical survey or comprehensive comparative inquiry. It is often used to narrow down a very broad field of research into one or a few easily researchable examples. The case study research design is also useful for testing whether a specific theory and model actually applies to phenomena in the real world. It is a useful design when not much is known about an issue or phenomenon.

• Approach excels at bringing us to an understanding of a complex issue through detailed contextual analysis of a limited number of events or conditions and their relationships.
• A researcher using a case study design can apply a variety of methodologies and rely on a variety of sources to investigate a research problem.
• Design can extend experience or add strength to what is already known through previous research.
• Social scientists, in particular, make wide use of this research design to examine contemporary real-life situations and provide the basis for the application of concepts and theories and the extension of methodologies.
• The design can provide detailed descriptions of specific and rare cases.
• A single or small number of cases offers little basis for establishing reliability or to generalize the findings to a wider population of people, places, or things.
• Intense exposure to the study of a case may bias a researcher's interpretation of the findings.
• Design does not facilitate assessment of cause and effect relationships.
• Vital information may be missing, making the case hard to interpret.
• The case may not be representative or typical of the larger problem being investigated.
• If the criteria for selecting a case is because it represents a very unusual or unique phenomenon or problem for study, then your interpretation of the findings can only apply to that particular case.

Case Studies. Writing@CSU. Colorado State University; Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 4, Flexible Methods: Case Study Design. 2nd ed. New York: Columbia University Press, 1999; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Greenhalgh, Trisha, editor. Case Study Evaluation: Past, Present and Future Challenges . Bingley, UK: Emerald Group Publishing, 2015; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Stake, Robert E. The Art of Case Study Research . Thousand Oaks, CA: SAGE, 1995; Yin, Robert K. Case Study Research: Design and Theory . Applied Social Research Methods Series, no. 5. 3rd ed. Thousand Oaks, CA: SAGE, 2003.

Causal Design

Causality studies may be thought of as understanding a phenomenon in terms of conditional statements in the form, “If X, then Y.” This type of research is used to measure what impact a specific change will have on existing norms and assumptions. Most social scientists seek causal explanations that reflect tests of hypotheses. Causal effect (nomothetic perspective) occurs when variation in one phenomenon, an independent variable, leads to or results, on average, in variation in another phenomenon, the dependent variable.

Conditions necessary for determining causality:

• Empirical association -- a valid conclusion is based on finding an association between the independent variable and the dependent variable.
• Appropriate time order -- to conclude that causation was involved, one must see that cases were exposed to variation in the independent variable before variation in the dependent variable.
• Nonspuriousness -- a relationship between two variables that is not due to variation in a third variable.
• Causality research designs assist researchers in understanding why the world works the way it does through the process of proving a causal link between variables and by the process of eliminating other possibilities.
• Replication is possible.
• There is greater confidence the study has internal validity due to the systematic subject selection and equity of groups being compared.
• Not all relationships are causal! The possibility always exists that, by sheer coincidence, two unrelated events appear to be related [e.g., Punxatawney Phil could accurately predict the duration of Winter for five consecutive years but, the fact remains, he's just a big, furry rodent].
• Conclusions about causal relationships are difficult to determine due to a variety of extraneous and confounding variables that exist in a social environment. This means causality can only be inferred, never proven.
• If two variables are correlated, the cause must come before the effect. However, even though two variables might be causally related, it can sometimes be difficult to determine which variable comes first and, therefore, to establish which variable is the actual cause and which is the  actual effect.

Beach, Derek and Rasmus Brun Pedersen. Causal Case Study Methods: Foundations and Guidelines for Comparing, Matching, and Tracing . Ann Arbor, MI: University of Michigan Press, 2016; Bachman, Ronet. The Practice of Research in Criminology and Criminal Justice . Chapter 5, Causation and Research Designs. 3rd ed. Thousand Oaks, CA: Pine Forge Press, 2007; Brewer, Ernest W. and Jennifer Kubn. “Causal-Comparative Design.” In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 125-132; Causal Research Design: Experimentation. Anonymous SlideShare Presentation; Gall, Meredith. Educational Research: An Introduction . Chapter 11, Nonexperimental Research: Correlational Designs. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007; Trochim, William M.K. Research Methods Knowledge Base. 2006.

Cohort Design

Often used in the medical sciences, but also found in the applied social sciences, a cohort study generally refers to a study conducted over a period of time involving members of a population which the subject or representative member comes from, and who are united by some commonality or similarity. Using a quantitative framework, a cohort study makes note of statistical occurrence within a specialized subgroup, united by same or similar characteristics that are relevant to the research problem being investigated, rather than studying statistical occurrence within the general population. Using a qualitative framework, cohort studies generally gather data using methods of observation. Cohorts can be either "open" or "closed."

• Open Cohort Studies [dynamic populations, such as the population of Los Angeles] involve a population that is defined just by the state of being a part of the study in question (and being monitored for the outcome). Date of entry and exit from the study is individually defined, therefore, the size of the study population is not constant. In open cohort studies, researchers can only calculate rate based data, such as, incidence rates and variants thereof.
• Closed Cohort Studies [static populations, such as patients entered into a clinical trial] involve participants who enter into the study at one defining point in time and where it is presumed that no new participants can enter the cohort. Given this, the number of study participants remains constant (or can only decrease).
• The use of cohorts is often mandatory because a randomized control study may be unethical. For example, you cannot deliberately expose people to asbestos, you can only study its effects on those who have already been exposed. Research that measures risk factors often relies upon cohort designs.
• Because cohort studies measure potential causes before the outcome has occurred, they can demonstrate that these “causes” preceded the outcome, thereby avoiding the debate as to which is the cause and which is the effect.
• Cohort analysis is highly flexible and can provide insight into effects over time and related to a variety of different types of changes [e.g., social, cultural, political, economic, etc.].
• Either original data or secondary data can be used in this design.
• In cases where a comparative analysis of two cohorts is made [e.g., studying the effects of one group exposed to asbestos and one that has not], a researcher cannot control for all other factors that might differ between the two groups. These factors are known as confounding variables.
• Cohort studies can end up taking a long time to complete if the researcher must wait for the conditions of interest to develop within the group. This also increases the chance that key variables change during the course of the study, potentially impacting the validity of the findings.
• Due to the lack of randominization in the cohort design, its external validity is lower than that of study designs where the researcher randomly assigns participants.

Healy P, Devane D. “Methodological Considerations in Cohort Study Designs.” Nurse Researcher 18 (2011): 32-36; Glenn, Norval D, editor. Cohort Analysis . 2nd edition. Thousand Oaks, CA: Sage, 2005; Levin, Kate Ann. Study Design IV: Cohort Studies. Evidence-Based Dentistry 7 (2003): 51–52; Payne, Geoff. “Cohort Study.” In The SAGE Dictionary of Social Research Methods . Victor Jupp, editor. (Thousand Oaks, CA: Sage, 2006), pp. 31-33; Study Design 101. Himmelfarb Health Sciences Library. George Washington University, November 2011; Cohort Study. Wikipedia.

Cross-Sectional Design

Cross-sectional research designs have three distinctive features: no time dimension; a reliance on existing differences rather than change following intervention; and, groups are selected based on existing differences rather than random allocation. The cross-sectional design can only measure differences between or from among a variety of people, subjects, or phenomena rather than a process of change. As such, researchers using this design can only employ a relatively passive approach to making causal inferences based on findings.

• Cross-sectional studies provide a clear 'snapshot' of the outcome and the characteristics associated with it, at a specific point in time.
• Unlike an experimental design, where there is an active intervention by the researcher to produce and measure change or to create differences, cross-sectional designs focus on studying and drawing inferences from existing differences between people, subjects, or phenomena.
• Entails collecting data at and concerning one point in time. While longitudinal studies involve taking multiple measures over an extended period of time, cross-sectional research is focused on finding relationships between variables at one moment in time.
• Groups identified for study are purposely selected based upon existing differences in the sample rather than seeking random sampling.
• Cross-section studies are capable of using data from a large number of subjects and, unlike observational studies, is not geographically bound.
• Can estimate prevalence of an outcome of interest because the sample is usually taken from the whole population.
• Because cross-sectional designs generally use survey techniques to gather data, they are relatively inexpensive and take up little time to conduct.
• Finding people, subjects, or phenomena to study that are very similar except in one specific variable can be difficult.
• Results are static and time bound and, therefore, give no indication of a sequence of events or reveal historical or temporal contexts.
• Studies cannot be utilized to establish cause and effect relationships.
• This design only provides a snapshot of analysis so there is always the possibility that a study could have differing results if another time-frame had been chosen.
• There is no follow up to the findings.

Bethlehem, Jelke. "7: Cross-sectional Research." In Research Methodology in the Social, Behavioural and Life Sciences . Herman J Adèr and Gideon J Mellenbergh, editors. (London, England: Sage, 1999), pp. 110-43; Bourque, Linda B. “Cross-Sectional Design.” In  The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman, and Tim Futing Liao. (Thousand Oaks, CA: 2004), pp. 230-231; Hall, John. “Cross-Sectional Survey Design.” In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 173-174; Helen Barratt, Maria Kirwan. Cross-Sectional Studies: Design Application, Strengths and Weaknesses of Cross-Sectional Studies. Healthknowledge, 2009. Cross-Sectional Study. Wikipedia.

Descriptive Design

Descriptive research designs help provide answers to the questions of who, what, when, where, and how associated with a particular research problem; a descriptive study cannot conclusively ascertain answers to why. Descriptive research is used to obtain information concerning the current status of the phenomena and to describe "what exists" with respect to variables or conditions in a situation.

• The subject is being observed in a completely natural and unchanged natural environment. True experiments, whilst giving analyzable data, often adversely influence the normal behavior of the subject [a.k.a., the Heisenberg effect whereby measurements of certain systems cannot be made without affecting the systems].
• Descriptive research is often used as a pre-cursor to more quantitative research designs with the general overview giving some valuable pointers as to what variables are worth testing quantitatively.
• If the limitations are understood, they can be a useful tool in developing a more focused study.
• Descriptive studies can yield rich data that lead to important recommendations in practice.
• Appoach collects a large amount of data for detailed analysis.
• The results from a descriptive research cannot be used to discover a definitive answer or to disprove a hypothesis.
• Because descriptive designs often utilize observational methods [as opposed to quantitative methods], the results cannot be replicated.
• The descriptive function of research is heavily dependent on instrumentation for measurement and observation.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 5, Flexible Methods: Descriptive Research. 2nd ed. New York: Columbia University Press, 1999; Given, Lisa M. "Descriptive Research." In Encyclopedia of Measurement and Statistics . Neil J. Salkind and Kristin Rasmussen, editors. (Thousand Oaks, CA: Sage, 2007), pp. 251-254; McNabb, Connie. Descriptive Research Methodologies. Powerpoint Presentation; Shuttleworth, Martyn. Descriptive Research Design, September 26, 2008; Erickson, G. Scott. "Descriptive Research Design." In New Methods of Market Research and Analysis . (Northampton, MA: Edward Elgar Publishing, 2017), pp. 51-77; Sahin, Sagufta, and Jayanta Mete. "A Brief Study on Descriptive Research: Its Nature and Application in Social Science." International Journal of Research and Analysis in Humanities 1 (2021): 11; K. Swatzell and P. Jennings. “Descriptive Research: The Nuts and Bolts.” Journal of the American Academy of Physician Assistants 20 (2007), pp. 55-56; Kane, E. Doing Your Own Research: Basic Descriptive Research in the Social Sciences and Humanities . London: Marion Boyars, 1985.

Experimental Design

A blueprint of the procedure that enables the researcher to maintain control over all factors that may affect the result of an experiment. In doing this, the researcher attempts to determine or predict what may occur. Experimental research is often used where there is time priority in a causal relationship (cause precedes effect), there is consistency in a causal relationship (a cause will always lead to the same effect), and the magnitude of the correlation is great. The classic experimental design specifies an experimental group and a control group. The independent variable is administered to the experimental group and not to the control group, and both groups are measured on the same dependent variable. Subsequent experimental designs have used more groups and more measurements over longer periods. True experiments must have control, randomization, and manipulation.

• Experimental research allows the researcher to control the situation. In so doing, it allows researchers to answer the question, “What causes something to occur?”
• Permits the researcher to identify cause and effect relationships between variables and to distinguish placebo effects from treatment effects.
• Experimental research designs support the ability to limit alternative explanations and to infer direct causal relationships in the study.
• Approach provides the highest level of evidence for single studies.
• The design is artificial, and results may not generalize well to the real world.
• The artificial settings of experiments may alter the behaviors or responses of participants.
• Experimental designs can be costly if special equipment or facilities are needed.
• Some research problems cannot be studied using an experiment because of ethical or technical reasons.
• Difficult to apply ethnographic and other qualitative methods to experimentally designed studies.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 7, Flexible Methods: Experimental Research. 2nd ed. New York: Columbia University Press, 1999; Chapter 2: Research Design, Experimental Designs. School of Psychology, University of New England, 2000; Chow, Siu L. "Experimental Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 448-453; "Experimental Design." In Social Research Methods . Nicholas Walliman, editor. (London, England: Sage, 2006), pp, 101-110; Experimental Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Kirk, Roger E. Experimental Design: Procedures for the Behavioral Sciences . 4th edition. Thousand Oaks, CA: Sage, 2013; Trochim, William M.K. Experimental Design. Research Methods Knowledge Base. 2006; Rasool, Shafqat. Experimental Research. Slideshare presentation.

Exploratory Design

An exploratory design is conducted about a research problem when there are few or no earlier studies to refer to or rely upon to predict an outcome . The focus is on gaining insights and familiarity for later investigation or undertaken when research problems are in a preliminary stage of investigation. Exploratory designs are often used to establish an understanding of how best to proceed in studying an issue or what methodology would effectively apply to gathering information about the issue.

The goals of exploratory research are intended to produce the following possible insights:

• Familiarity with basic details, settings, and concerns.
• Well grounded picture of the situation being developed.
• Generation of new ideas and assumptions.
• Development of tentative theories or hypotheses.
• Determination about whether a study is feasible in the future.
• Issues get refined for more systematic investigation and formulation of new research questions.
• Direction for future research and techniques get developed.
• Design is a useful approach for gaining background information on a particular topic.
• Exploratory research is flexible and can address research questions of all types (what, why, how).
• Provides an opportunity to define new terms and clarify existing concepts.
• Exploratory research is often used to generate formal hypotheses and develop more precise research problems.
• In the policy arena or applied to practice, exploratory studies help establish research priorities and where resources should be allocated.
• Exploratory research generally utilizes small sample sizes and, thus, findings are typically not generalizable to the population at large.
• The exploratory nature of the research inhibits an ability to make definitive conclusions about the findings. They provide insight but not definitive conclusions.
• The research process underpinning exploratory studies is flexible but often unstructured, leading to only tentative results that have limited value to decision-makers.
• Design lacks rigorous standards applied to methods of data gathering and analysis because one of the areas for exploration could be to determine what method or methodologies could best fit the research problem.

Cuthill, Michael. “Exploratory Research: Citizen Participation, Local Government, and Sustainable Development in Australia.” Sustainable Development 10 (2002): 79-89; Streb, Christoph K. "Exploratory Case Study." In Encyclopedia of Case Study Research . Albert J. Mills, Gabrielle Durepos and Eiden Wiebe, editors. (Thousand Oaks, CA: Sage, 2010), pp. 372-374; Taylor, P. J., G. Catalano, and D.R.F. Walker. “Exploratory Analysis of the World City Network.” Urban Studies 39 (December 2002): 2377-2394; Exploratory Research. Wikipedia.

Field Research Design

Sometimes referred to as ethnography or participant observation, designs around field research encompass a variety of interpretative procedures [e.g., observation and interviews] rooted in qualitative approaches to studying people individually or in groups while inhabiting their natural environment as opposed to using survey instruments or other forms of impersonal methods of data gathering. Information acquired from observational research takes the form of “ field notes ” that involves documenting what the researcher actually sees and hears while in the field. Findings do not consist of conclusive statements derived from numbers and statistics because field research involves analysis of words and observations of behavior. Conclusions, therefore, are developed from an interpretation of findings that reveal overriding themes, concepts, and ideas. More information can be found HERE .

• Field research is often necessary to fill gaps in understanding the research problem applied to local conditions or to specific groups of people that cannot be ascertained from existing data.
• The research helps contextualize already known information about a research problem, thereby facilitating ways to assess the origins, scope, and scale of a problem and to gage the causes, consequences, and means to resolve an issue based on deliberate interaction with people in their natural inhabited spaces.
• Enables the researcher to corroborate or confirm data by gathering additional information that supports or refutes findings reported in prior studies of the topic.
• Because the researcher in embedded in the field, they are better able to make observations or ask questions that reflect the specific cultural context of the setting being investigated.
• Observing the local reality offers the opportunity to gain new perspectives or obtain unique data that challenges existing theoretical propositions or long-standing assumptions found in the literature.

What these studies don't tell you

• A field research study requires extensive time and resources to carry out the multiple steps involved with preparing for the gathering of information, including for example, examining background information about the study site, obtaining permission to access the study site, and building trust and rapport with subjects.
• Requires a commitment to staying engaged in the field to ensure that you can adequately document events and behaviors as they unfold.
• The unpredictable nature of fieldwork means that researchers can never fully control the process of data gathering. They must maintain a flexible approach to studying the setting because events and circumstances can change quickly or unexpectedly.
• Findings can be difficult to interpret and verify without access to documents and other source materials that help to enhance the credibility of information obtained from the field  [i.e., the act of triangulating the data].
• Linking the research problem to the selection of study participants inhabiting their natural environment is critical. However, this specificity limits the ability to generalize findings to different situations or in other contexts or to infer courses of action applied to other settings or groups of people.
• The reporting of findings must take into account how the researcher themselves may have inadvertently affected respondents and their behaviors.

Historical Design

The purpose of a historical research design is to collect, verify, and synthesize evidence from the past to establish facts that defend or refute a hypothesis. It uses secondary sources and a variety of primary documentary evidence, such as, diaries, official records, reports, archives, and non-textual information [maps, pictures, audio and visual recordings]. The limitation is that the sources must be both authentic and valid.

• The historical research design is unobtrusive; the act of research does not affect the results of the study.
• The historical approach is well suited for trend analysis.
• Historical records can add important contextual background required to more fully understand and interpret a research problem.
• There is often no possibility of researcher-subject interaction that could affect the findings.
• Historical sources can be used over and over to study different research problems or to replicate a previous study.
• The ability to fulfill the aims of your research are directly related to the amount and quality of documentation available to understand the research problem.
• Since historical research relies on data from the past, there is no way to manipulate it to control for contemporary contexts.
• Interpreting historical sources can be very time consuming.
• The sources of historical materials must be archived consistently to ensure access. This may especially challenging for digital or online-only sources.
• Original authors bring their own perspectives and biases to the interpretation of past events and these biases are more difficult to ascertain in historical resources.
• Due to the lack of control over external variables, historical research is very weak with regard to the demands of internal validity.
• It is rare that the entirety of historical documentation needed to fully address a research problem is available for interpretation, therefore, gaps need to be acknowledged.

Howell, Martha C. and Walter Prevenier. From Reliable Sources: An Introduction to Historical Methods . Ithaca, NY: Cornell University Press, 2001; Lundy, Karen Saucier. "Historical Research." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor. (Thousand Oaks, CA: Sage, 2008), pp. 396-400; Marius, Richard. and Melvin E. Page. A Short Guide to Writing about History . 9th edition. Boston, MA: Pearson, 2015; Savitt, Ronald. “Historical Research in Marketing.” Journal of Marketing 44 (Autumn, 1980): 52-58;  Gall, Meredith. Educational Research: An Introduction . Chapter 16, Historical Research. 8th ed. Boston, MA: Pearson/Allyn and Bacon, 2007.

Longitudinal Design

A longitudinal study follows the same sample over time and makes repeated observations. For example, with longitudinal surveys, the same group of people is interviewed at regular intervals, enabling researchers to track changes over time and to relate them to variables that might explain why the changes occur. Longitudinal research designs describe patterns of change and help establish the direction and magnitude of causal relationships. Measurements are taken on each variable over two or more distinct time periods. This allows the researcher to measure change in variables over time. It is a type of observational study sometimes referred to as a panel study.

• Longitudinal data facilitate the analysis of the duration of a particular phenomenon.
• Enables survey researchers to get close to the kinds of causal explanations usually attainable only with experiments.
• The design permits the measurement of differences or change in a variable from one period to another [i.e., the description of patterns of change over time].
• Longitudinal studies facilitate the prediction of future outcomes based upon earlier factors.
• The data collection method may change over time.
• Maintaining the integrity of the original sample can be difficult over an extended period of time.
• It can be difficult to show more than one variable at a time.
• This design often needs qualitative research data to explain fluctuations in the results.
• A longitudinal research design assumes present trends will continue unchanged.
• It can take a long period of time to gather results.
• There is a need to have a large sample size and accurate sampling to reach representativness.

Anastas, Jeane W. Research Design for Social Work and the Human Services . Chapter 6, Flexible Methods: Relational and Longitudinal Research. 2nd ed. New York: Columbia University Press, 1999; Forgues, Bernard, and Isabelle Vandangeon-Derumez. "Longitudinal Analyses." In Doing Management Research . Raymond-Alain Thiétart and Samantha Wauchope, editors. (London, England: Sage, 2001), pp. 332-351; Kalaian, Sema A. and Rafa M. Kasim. "Longitudinal Studies." In Encyclopedia of Survey Research Methods . Paul J. Lavrakas, ed. (Thousand Oaks, CA: Sage, 2008), pp. 440-441; Menard, Scott, editor. Longitudinal Research . Thousand Oaks, CA: Sage, 2002; Ployhart, Robert E. and Robert J. Vandenberg. "Longitudinal Research: The Theory, Design, and Analysis of Change.” Journal of Management 36 (January 2010): 94-120; Longitudinal Study. Wikipedia.

Meta-Analysis Design

Meta-analysis is an analytical methodology designed to systematically evaluate and summarize the results from a number of individual studies, thereby, increasing the overall sample size and the ability of the researcher to study effects of interest. The purpose is to not simply summarize existing knowledge, but to develop a new understanding of a research problem using synoptic reasoning. The main objectives of meta-analysis include analyzing differences in the results among studies and increasing the precision by which effects are estimated. A well-designed meta-analysis depends upon strict adherence to the criteria used for selecting studies and the availability of information in each study to properly analyze their findings. Lack of information can severely limit the type of analyzes and conclusions that can be reached. In addition, the more dissimilarity there is in the results among individual studies [heterogeneity], the more difficult it is to justify interpretations that govern a valid synopsis of results. A meta-analysis needs to fulfill the following requirements to ensure the validity of your findings:

• Clearly defined description of objectives, including precise definitions of the variables and outcomes that are being evaluated;
• A well-reasoned and well-documented justification for identification and selection of the studies;
• Assessment and explicit acknowledgment of any researcher bias in the identification and selection of those studies;
• Description and evaluation of the degree of heterogeneity among the sample size of studies reviewed; and,
• Justification of the techniques used to evaluate the studies.
• Can be an effective strategy for determining gaps in the literature.
• Provides a means of reviewing research published about a particular topic over an extended period of time and from a variety of sources.
• Is useful in clarifying what policy or programmatic actions can be justified on the basis of analyzing research results from multiple studies.
• Provides a method for overcoming small sample sizes in individual studies that previously may have had little relationship to each other.
• Can be used to generate new hypotheses or highlight research problems for future studies.
• Small violations in defining the criteria used for content analysis can lead to difficult to interpret and/or meaningless findings.
• A large sample size can yield reliable, but not necessarily valid, results.
• A lack of uniformity regarding, for example, the type of literature reviewed, how methods are applied, and how findings are measured within the sample of studies you are analyzing, can make the process of synthesis difficult to perform.
• Depending on the sample size, the process of reviewing and synthesizing multiple studies can be very time consuming.

Beck, Lewis W. "The Synoptic Method." The Journal of Philosophy 36 (1939): 337-345; Cooper, Harris, Larry V. Hedges, and Jeffrey C. Valentine, eds. The Handbook of Research Synthesis and Meta-Analysis . 2nd edition. New York: Russell Sage Foundation, 2009; Guzzo, Richard A., Susan E. Jackson and Raymond A. Katzell. “Meta-Analysis Analysis.” In Research in Organizational Behavior , Volume 9. (Greenwich, CT: JAI Press, 1987), pp 407-442; Lipsey, Mark W. and David B. Wilson. Practical Meta-Analysis . Thousand Oaks, CA: Sage Publications, 2001; Study Design 101. Meta-Analysis. The Himmelfarb Health Sciences Library, George Washington University; Timulak, Ladislav. “Qualitative Meta-Analysis.” In The SAGE Handbook of Qualitative Data Analysis . Uwe Flick, editor. (Los Angeles, CA: Sage, 2013), pp. 481-495; Walker, Esteban, Adrian V. Hernandez, and Micheal W. Kattan. "Meta-Analysis: It's Strengths and Limitations." Cleveland Clinic Journal of Medicine 75 (June 2008): 431-439.

Mixed-Method Design

• Narrative and non-textual information can add meaning to numeric data, while numeric data can add precision to narrative and non-textual information.
• Can utilize existing data while at the same time generating and testing a grounded theory approach to describe and explain the phenomenon under study.
• A broader, more complex research problem can be investigated because the researcher is not constrained by using only one method.
• The strengths of one method can be used to overcome the inherent weaknesses of another method.
• Can provide stronger, more robust evidence to support a conclusion or set of recommendations.
• May generate new knowledge new insights or uncover hidden insights, patterns, or relationships that a single methodological approach might not reveal.
• Produces more complete knowledge and understanding of the research problem that can be used to increase the generalizability of findings applied to theory or practice.
• A researcher must be proficient in understanding how to apply multiple methods to investigating a research problem as well as be proficient in optimizing how to design a study that coherently melds them together.
• Can increase the likelihood of conflicting results or ambiguous findings that inhibit drawing a valid conclusion or setting forth a recommended course of action [e.g., sample interview responses do not support existing statistical data].
• Because the research design can be very complex, reporting the findings requires a well-organized narrative, clear writing style, and precise word choice.
• Design invites collaboration among experts. However, merging different investigative approaches and writing styles requires more attention to the overall research process than studies conducted using only one methodological paradigm.
• Concurrent merging of quantitative and qualitative research requires greater attention to having adequate sample sizes, using comparable samples, and applying a consistent unit of analysis. For sequential designs where one phase of qualitative research builds on the quantitative phase or vice versa, decisions about what results from the first phase to use in the next phase, the choice of samples and estimating reasonable sample sizes for both phases, and the interpretation of results from both phases can be difficult.
• Due to multiple forms of data being collected and analyzed, this design requires extensive time and resources to carry out the multiple steps involved in data gathering and interpretation.

Burch, Patricia and Carolyn J. Heinrich. Mixed Methods for Policy Research and Program Evaluation . Thousand Oaks, CA: Sage, 2016; Creswell, John w. et al. Best Practices for Mixed Methods Research in the Health Sciences . Bethesda, MD: Office of Behavioral and Social Sciences Research, National Institutes of Health, 2010Creswell, John W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 4th edition. Thousand Oaks, CA: Sage Publications, 2014; Domínguez, Silvia, editor. Mixed Methods Social Networks Research . Cambridge, UK: Cambridge University Press, 2014; Hesse-Biber, Sharlene Nagy. Mixed Methods Research: Merging Theory with Practice . New York: Guilford Press, 2010; Niglas, Katrin. “How the Novice Researcher Can Make Sense of Mixed Methods Designs.” International Journal of Multiple Research Approaches 3 (2009): 34-46; Onwuegbuzie, Anthony J. and Nancy L. Leech. “Linking Research Questions to Mixed Methods Data Analysis Procedures.” The Qualitative Report 11 (September 2006): 474-498; Tashakorri, Abbas and John W. Creswell. “The New Era of Mixed Methods.” Journal of Mixed Methods Research 1 (January 2007): 3-7; Zhanga, Wanqing. “Mixed Methods Application in Health Intervention Research: A Multiple Case Study.” International Journal of Multiple Research Approaches 8 (2014): 24-35 .

Observational Design

This type of research design draws a conclusion by comparing subjects against a control group, in cases where the researcher has no control over the experiment. There are two general types of observational designs. In direct observations, people know that you are watching them. Unobtrusive measures involve any method for studying behavior where individuals do not know they are being observed. An observational study allows a useful insight into a phenomenon and avoids the ethical and practical difficulties of setting up a large and cumbersome research project.

• Observational studies are usually flexible and do not necessarily need to be structured around a hypothesis about what you expect to observe [data is emergent rather than pre-existing].
• The researcher is able to collect in-depth information about a particular behavior.
• Can reveal interrelationships among multifaceted dimensions of group interactions.
• You can generalize your results to real life situations.
• Observational research is useful for discovering what variables may be important before applying other methods like experiments.
• Observation research designs account for the complexity of group behaviors.
• Reliability of data is low because seeing behaviors occur over and over again may be a time consuming task and are difficult to replicate.
• In observational research, findings may only reflect a unique sample population and, thus, cannot be generalized to other groups.
• There can be problems with bias as the researcher may only "see what they want to see."
• There is no possibility to determine "cause and effect" relationships since nothing is manipulated.
• Sources or subjects may not all be equally credible.
• Any group that is knowingly studied is altered to some degree by the presence of the researcher, therefore, potentially skewing any data collected.

Atkinson, Paul and Martyn Hammersley. “Ethnography and Participant Observation.” In Handbook of Qualitative Research . Norman K. Denzin and Yvonna S. Lincoln, eds. (Thousand Oaks, CA: Sage, 1994), pp. 248-261; Observational Research. Research Methods by Dummies. Department of Psychology. California State University, Fresno, 2006; Patton Michael Quinn. Qualitiative Research and Evaluation Methods . Chapter 6, Fieldwork Strategies and Observational Methods. 3rd ed. Thousand Oaks, CA: Sage, 2002; Payne, Geoff and Judy Payne. "Observation." In Key Concepts in Social Research . The SAGE Key Concepts series. (London, England: Sage, 2004), pp. 158-162; Rosenbaum, Paul R. Design of Observational Studies . New York: Springer, 2010;Williams, J. Patrick. "Nonparticipant Observation." In The Sage Encyclopedia of Qualitative Research Methods . Lisa M. Given, editor.(Thousand Oaks, CA: Sage, 2008), pp. 562-563.

Philosophical Design

Understood more as an broad approach to examining a research problem than a methodological design, philosophical analysis and argumentation is intended to challenge deeply embedded, often intractable, assumptions underpinning an area of study. This approach uses the tools of argumentation derived from philosophical traditions, concepts, models, and theories to critically explore and challenge, for example, the relevance of logic and evidence in academic debates, to analyze arguments about fundamental issues, or to discuss the root of existing discourse about a research problem. These overarching tools of analysis can be framed in three ways:

• Ontology -- the study that describes the nature of reality; for example, what is real and what is not, what is fundamental and what is derivative?
• Epistemology -- the study that explores the nature of knowledge; for example, by what means does knowledge and understanding depend upon and how can we be certain of what we know?
• Axiology -- the study of values; for example, what values does an individual or group hold and why? How are values related to interest, desire, will, experience, and means-to-end? And, what is the difference between a matter of fact and a matter of value?
• Can provide a basis for applying ethical decision-making to practice.
• Functions as a means of gaining greater self-understanding and self-knowledge about the purposes of research.
• Brings clarity to general guiding practices and principles of an individual or group.
• Philosophy informs methodology.
• Refine concepts and theories that are invoked in relatively unreflective modes of thought and discourse.
• Beyond methodology, philosophy also informs critical thinking about epistemology and the structure of reality (metaphysics).
• Offers clarity and definition to the practical and theoretical uses of terms, concepts, and ideas.
• Limited application to specific research problems [answering the "So What?" question in social science research].
• Analysis can be abstract, argumentative, and limited in its practical application to real-life issues.
• While a philosophical analysis may render problematic that which was once simple or taken-for-granted, the writing can be dense and subject to unnecessary jargon, overstatement, and/or excessive quotation and documentation.
• There are limitations in the use of metaphor as a vehicle of philosophical analysis.
• There can be analytical difficulties in moving from philosophy to advocacy and between abstract thought and application to the phenomenal world.

Burton, Dawn. "Part I, Philosophy of the Social Sciences." In Research Training for Social Scientists . (London, England: Sage, 2000), pp. 1-5; Chapter 4, Research Methodology and Design. Unisa Institutional Repository (UnisaIR), University of South Africa; Jarvie, Ian C., and Jesús Zamora-Bonilla, editors. The SAGE Handbook of the Philosophy of Social Sciences . London: Sage, 2011; Labaree, Robert V. and Ross Scimeca. “The Philosophical Problem of Truth in Librarianship.” The Library Quarterly 78 (January 2008): 43-70; Maykut, Pamela S. Beginning Qualitative Research: A Philosophic and Practical Guide . Washington, DC: Falmer Press, 1994; McLaughlin, Hugh. "The Philosophy of Social Research." In Understanding Social Work Research . 2nd edition. (London: SAGE Publications Ltd., 2012), pp. 24-47; Stanford Encyclopedia of Philosophy . Metaphysics Research Lab, CSLI, Stanford University, 2013.

Sequential Design

• The researcher has a limitless option when it comes to sample size and the sampling schedule.
• Due to the repetitive nature of this research design, minor changes and adjustments can be done during the initial parts of the study to correct and hone the research method.
• This is a useful design for exploratory studies.
• There is very little effort on the part of the researcher when performing this technique. It is generally not expensive, time consuming, or workforce intensive.
• Because the study is conducted serially, the results of one sample are known before the next sample is taken and analyzed. This provides opportunities for continuous improvement of sampling and methods of analysis.
• The sampling method is not representative of the entire population. The only possibility of approaching representativeness is when the researcher chooses to use a very large sample size significant enough to represent a significant portion of the entire population. In this case, moving on to study a second or more specific sample can be difficult.
• The design cannot be used to create conclusions and interpretations that pertain to an entire population because the sampling technique is not randomized. Generalizability from findings is, therefore, limited.
• Difficult to account for and interpret variation from one sample to another over time, particularly when using qualitative methods of data collection.

Betensky, Rebecca. Harvard University, Course Lecture Note slides; Bovaird, James A. and Kevin A. Kupzyk. "Sequential Design." In Encyclopedia of Research Design . Neil J. Salkind, editor. (Thousand Oaks, CA: Sage, 2010), pp. 1347-1352; Cresswell, John W. Et al. “Advanced Mixed-Methods Research Designs.” In Handbook of Mixed Methods in Social and Behavioral Research . Abbas Tashakkori and Charles Teddle, eds. (Thousand Oaks, CA: Sage, 2003), pp. 209-240; Henry, Gary T. "Sequential Sampling." In The SAGE Encyclopedia of Social Science Research Methods . Michael S. Lewis-Beck, Alan Bryman and Tim Futing Liao, editors. (Thousand Oaks, CA: Sage, 2004), pp. 1027-1028; Nataliya V. Ivankova. “Using Mixed-Methods Sequential Explanatory Design: From Theory to Practice.” Field Methods 18 (February 2006): 3-20; Bovaird, James A. and Kevin A. Kupzyk. “Sequential Design.” In Encyclopedia of Research Design . Neil J. Salkind, ed. Thousand Oaks, CA: Sage, 2010; Sequential Analysis. Wikipedia.

Systematic Review

• A systematic review synthesizes the findings of multiple studies related to each other by incorporating strategies of analysis and interpretation intended to reduce biases and random errors.
• The application of critical exploration, evaluation, and synthesis methods separates insignificant, unsound, or redundant research from the most salient and relevant studies worthy of reflection.
• They can be use to identify, justify, and refine hypotheses, recognize and avoid hidden problems in prior studies, and explain data inconsistencies and conflicts in data.
• Systematic reviews can be used to help policy makers formulate evidence-based guidelines and regulations.
• The use of strict, explicit, and pre-determined methods of synthesis, when applied appropriately, provide reliable estimates about the effects of interventions, evaluations, and effects related to the overarching research problem investigated by each study under review.
• Systematic reviews illuminate where knowledge or thorough understanding of a research problem is lacking and, therefore, can then be used to guide future research.
• The accepted inclusion of unpublished studies [i.e., grey literature] ensures the broadest possible way to analyze and interpret research on a topic.
• Results of the synthesis can be generalized and the findings extrapolated into the general population with more validity than most other types of studies .
• Systematic reviews do not create new knowledge per se; they are a method for synthesizing existing studies about a research problem in order to gain new insights and determine gaps in the literature.
• The way researchers have carried out their investigations [e.g., the period of time covered, number of participants, sources of data analyzed, etc.] can make it difficult to effectively synthesize studies.
• The inclusion of unpublished studies can introduce bias into the review because they may not have undergone a rigorous peer-review process prior to publication. Examples may include conference presentations or proceedings, publications from government agencies, white papers, working papers, and internal documents from organizations, and doctoral dissertations and Master's theses.

Denyer, David and David Tranfield. "Producing a Systematic Review." In The Sage Handbook of Organizational Research Methods .  David A. Buchanan and Alan Bryman, editors. ( Thousand Oaks, CA: Sage Publications, 2009), pp. 671-689; Foster, Margaret J. and Sarah T. Jewell, editors. Assembling the Pieces of a Systematic Review: A Guide for Librarians . Lanham, MD: Rowman and Littlefield, 2017; Gough, David, Sandy Oliver, James Thomas, editors. Introduction to Systematic Reviews . 2nd edition. Los Angeles, CA: Sage Publications, 2017; Gopalakrishnan, S. and P. Ganeshkumar. “Systematic Reviews and Meta-analysis: Understanding the Best Evidence in Primary Healthcare.” Journal of Family Medicine and Primary Care 2 (2013): 9-14; Gough, David, James Thomas, and Sandy Oliver. "Clarifying Differences between Review Designs and Methods." Systematic Reviews 1 (2012): 1-9; Khan, Khalid S., Regina Kunz, Jos Kleijnen, and Gerd Antes. “Five Steps to Conducting a Systematic Review.” Journal of the Royal Society of Medicine 96 (2003): 118-121; Mulrow, C. D. “Systematic Reviews: Rationale for Systematic Reviews.” BMJ 309:597 (September 1994); O'Dwyer, Linda C., and Q. Eileen Wafford. "Addressing Challenges with Systematic Review Teams through Effective Communication: A Case Report." Journal of the Medical Library Association 109 (October 2021): 643-647; Okoli, Chitu, and Kira Schabram. "A Guide to Conducting a Systematic Literature Review of Information Systems Research."  Sprouts: Working Papers on Information Systems 10 (2010); Siddaway, Andy P., Alex M. Wood, and Larry V. Hedges. "How to Do a Systematic Review: A Best Practice Guide for Conducting and Reporting Narrative Reviews, Meta-analyses, and Meta-syntheses." Annual Review of Psychology 70 (2019): 747-770; Torgerson, Carole J. “Publication Bias: The Achilles’ Heel of Systematic Reviews?” British Journal of Educational Studies 54 (March 2006): 89-102; Torgerson, Carole. Systematic Reviews . New York: Continuum, 2003.

• << Previous: Purpose of Guide
• Next: Design Flaws to Avoid >>
• Last Updated: May 9, 2024 11:05 AM
• URL: https://libguides.usc.edu/writingguide

• Skip to main content
• Skip to primary sidebar
• Skip to footer
• QuestionPro

• Solutions Industries Gaming Automotive Sports and events Education Government Travel & Hospitality Financial Services Healthcare Cannabis Technology Use Case NPS+ Communities Audience Contactless surveys Mobile LivePolls Member Experience GDPR Positive People Science 360 Feedback Surveys
• Resources Blog eBooks Survey Templates Case Studies Training Help center

Home Market Research Research Tools and Apps

Research Design: What it is, Elements & Types

Can you imagine doing research without a plan? Probably not. When we discuss a strategy to collect, study, and evaluate data, we talk about research design. This design addresses problems and creates a consistent and logical model for data analysis. Let’s learn more about it.

What is Research Design?

Research design is the framework of research methods and techniques chosen by a researcher to conduct a study. The design allows researchers to sharpen the research methods suitable for the subject matter and set up their studies for success.

Creating a research topic explains the type of research (experimental,  survey research ,  correlational , semi-experimental, review) and its sub-type (experimental design, research problem , descriptive case-study). 

There are three main types of designs for research:

• Data collection
• Measurement
• Data Analysis

The research problem an organization faces will determine the design, not vice-versa. The design phase of a study determines which tools to use and how they are used.

The Process of Research Design

The research design process is a systematic and structured approach to conducting research. The process is essential to ensure that the study is valid, reliable, and produces meaningful results.

• Consider your aims and approaches: Determine the research questions and objectives, and identify the theoretical framework and methodology for the study.
• Choose a type of Research Design: Select the appropriate research design, such as experimental, correlational, survey, case study, or ethnographic, based on the research questions and objectives.
• Identify your population and sampling method: Determine the target population and sample size, and choose the sampling method, such as random , stratified random sampling , or convenience sampling.
• Choose your data collection methods: Decide on the data collection methods , such as surveys, interviews, observations, or experiments, and select the appropriate instruments or tools for collecting data.
• Plan your data collection procedures: Develop a plan for data collection, including the timeframe, location, and personnel involved, and ensure ethical considerations.
• Decide on your data analysis strategies: Select the appropriate data analysis techniques, such as statistical analysis , content analysis, or discourse analysis, and plan how to interpret the results.

The process of research design is a critical step in conducting research. By following the steps of research design, researchers can ensure that their study is well-planned, ethical, and rigorous.

Research Design Elements

Impactful research usually creates a minimum bias in data and increases trust in the accuracy of collected data. A design that produces the slightest margin of error in experimental research is generally considered the desired outcome. The essential elements are:

• Accurate purpose statement
• Techniques to be implemented for collecting and analyzing research
• The method applied for analyzing collected details
• Type of research methodology
• Probable objections to research
• Settings for the research study
• Measurement of analysis

Characteristics of Research Design

A proper design sets your study up for success. Successful research studies provide insights that are accurate and unbiased. You’ll need to create a survey that meets all of the main characteristics of a design. There are four key characteristics:

• Neutrality: When you set up your study, you may have to make assumptions about the data you expect to collect. The results projected in the research should be free from research bias and neutral. Understand opinions about the final evaluated scores and conclusions from multiple individuals and consider those who agree with the results.
• Reliability: With regularly conducted research, the researcher expects similar results every time. You’ll only be able to reach the desired results if your design is reliable. Your plan should indicate how to form research questions to ensure the standard of results.
• Validity: There are multiple measuring tools available. However, the only correct measuring tools are those which help a researcher in gauging results according to the objective of the research. The  questionnaire  developed from this design will then be valid.
• Generalization:  The outcome of your design should apply to a population and not just a restricted sample . A generalized method implies that your survey can be conducted on any part of a population with similar accuracy.

The above factors affect how respondents answer the research questions, so they should balance all the above characteristics in a good design. If you want, you can also learn about Selection Bias through our blog.

Research Design Types

A researcher must clearly understand the various types to select which model to implement for a study. Like the research itself, the design of your analysis can be broadly classified into quantitative and qualitative.

Qualitative research

Qualitative research determines relationships between collected data and observations based on mathematical calculations. Statistical methods can prove or disprove theories related to a naturally existing phenomenon. Researchers rely on qualitative observation research methods that conclude “why” a particular theory exists and “what” respondents have to say about it.

Quantitative research

Quantitative research is for cases where statistical conclusions to collect actionable insights are essential. Numbers provide a better perspective for making critical business decisions. Quantitative research methods are necessary for the growth of any organization. Insights drawn from complex numerical data and analysis prove to be highly effective when making decisions about the business’s future.

Qualitative Research vs Quantitative Research

Here is a chart that highlights the major differences between qualitative and quantitative research:

In summary or analysis , the step of qualitative research is more exploratory and focuses on understanding the subjective experiences of individuals, while quantitative research is more focused on objective data and statistical analysis.

You can further break down the types of research design into five categories:

1. Descriptive: In a descriptive composition, a researcher is solely interested in describing the situation or case under their research study. It is a theory-based design method created by gathering, analyzing, and presenting collected data. This allows a researcher to provide insights into the why and how of research. Descriptive design helps others better understand the need for the research. If the problem statement is not clear, you can conduct exploratory research. 

2. Experimental: Experimental research establishes a relationship between the cause and effect of a situation. It is a causal research design where one observes the impact caused by the independent variable on the dependent variable. For example, one monitors the influence of an independent variable such as a price on a dependent variable such as customer satisfaction or brand loyalty. It is an efficient research method as it contributes to solving a problem.

The independent variables are manipulated to monitor the change it has on the dependent variable. Social sciences often use it to observe human behavior by analyzing two groups. Researchers can have participants change their actions and study how the people around them react to understand social psychology better.

3. Correlational research: Correlational research  is a non-experimental research technique. It helps researchers establish a relationship between two closely connected variables. There is no assumption while evaluating a relationship between two other variables, and statistical analysis techniques calculate the relationship between them. This type of research requires two different groups.

A correlation coefficient determines the correlation between two variables whose values range between -1 and +1. If the correlation coefficient is towards +1, it indicates a positive relationship between the variables, and -1 means a negative relationship between the two variables. 

4. Diagnostic research: In diagnostic design, the researcher is looking to evaluate the underlying cause of a specific topic or phenomenon. This method helps one learn more about the factors that create troublesome situations. 

This design has three parts of the research:

• Inception of the issue
• Diagnosis of the issue
• Solution for the issue

5. Explanatory research : Explanatory design uses a researcher’s ideas and thoughts on a subject to further explore their theories. The study explains unexplored aspects of a subject and details the research questions’ what, how, and why.

Benefits of Research Design

There are several benefits of having a well-designed research plan. Including:

• Clarity of research objectives: Research design provides a clear understanding of the research objectives and the desired outcomes.
• Increased validity and reliability: To ensure the validity and reliability of results, research design help to minimize the risk of bias and helps to control extraneous variables.
• Improved data collection: Research design helps to ensure that the proper data is collected and data is collected systematically and consistently.
• Better data analysis: Research design helps ensure that the collected data can be analyzed effectively, providing meaningful insights and conclusions.
• Improved communication: A well-designed research helps ensure the results are clean and influential within the research team and external stakeholders.
• Efficient use of resources: reducing the risk of waste and maximizing the impact of the research, research design helps to ensure that resources are used efficiently.

A well-designed research plan is essential for successful research, providing clear and meaningful insights and ensuring that resources are practical.

QuestionPro offers a comprehensive solution for researchers looking to conduct research. With its user-friendly interface, robust data collection and analysis tools, and the ability to integrate results from multiple sources, QuestionPro provides a versatile platform for designing and executing research projects.

Our robust suite of research tools provides you with all you need to derive research results. Our online survey platform includes custom point-and-click logic and advanced question types. Uncover the insights that matter the most.

FREE TRIAL         LEARN MORE

MORE LIKE THIS

The Best Email Survey Tool to Boost Your Feedback Game

May 7, 2024

Top 10 Employee Engagement Survey Tools

Top 20 Employee Engagement Software Solutions

May 3, 2024

15 Best Customer Experience Software of 2024

May 2, 2024

Other categories

• Academic Research
• Artificial Intelligence
• Assessments
• Brand Awareness
• Case Studies
• Communities
• Consumer Insights
• Customer effort score
• Customer Engagement
• Customer Experience
• Customer Loyalty
• Customer Research
• Customer Satisfaction
• Employee Benefits
• Employee Engagement
• Employee Retention
• Friday Five
• General Data Protection Regulation
• Insights Hub
• Life@QuestionPro
• Market Research
• Mobile diaries
• Mobile Surveys
• New Features
• Online Communities
• Question Types
• Questionnaire
• QuestionPro Products
• Release Notes
• Research Tools and Apps
• Revenue at Risk
• Survey Templates
• Training Tips
• Uncategorized
• Video Learning Series
• What’s Coming Up
• Workforce Intelligence

• How it works

Published by Nicolas at March 21st, 2024 , Revised On March 12, 2024

The Ultimate Guide To Research Methodology

Research methodology is a crucial aspect of any investigative process, serving as the blueprint for the entire research journey. If you are stuck in the methodology section of your research paper , then this blog will guide you on what is a research methodology, its types and how to successfully conduct one. 

Table of Contents

What Is Research Methodology?

Research methodology can be defined as the systematic framework that guides researchers in designing, conducting, and analyzing their investigations. It encompasses a structured set of processes, techniques, and tools employed to gather and interpret data, ensuring the reliability and validity of the research findings. 

Research methodology is not confined to a singular approach; rather, it encapsulates a diverse range of methods tailored to the specific requirements of the research objectives.

Here is why Research methodology is important in academic and professional settings.

Facilitating Rigorous Inquiry

Research methodology forms the backbone of rigorous inquiry. It provides a structured approach that aids researchers in formulating precise thesis statements , selecting appropriate methodologies, and executing systematic investigations. This, in turn, enhances the quality and credibility of the research outcomes.

Ensuring Reproducibility And Reliability

In both academic and professional contexts, the ability to reproduce research outcomes is paramount. A well-defined research methodology establishes clear procedures, making it possible for others to replicate the study. This not only validates the findings but also contributes to the cumulative nature of knowledge.

Guiding Decision-Making Processes

In professional settings, decisions often hinge on reliable data and insights. Research methodology equips professionals with the tools to gather pertinent information, analyze it rigorously, and derive meaningful conclusions.

This informed decision-making is instrumental in achieving organizational goals and staying ahead in competitive environments.

Contributing To Academic Excellence

For academic researchers, adherence to robust research methodology is a hallmark of excellence. Institutions value research that adheres to high standards of methodology, fostering a culture of academic rigour and intellectual integrity. Furthermore, it prepares students with critical skills applicable beyond academia.

Enhancing Problem-Solving Abilities

Research methodology instills a problem-solving mindset by encouraging researchers to approach challenges systematically. It equips individuals with the skills to dissect complex issues, formulate hypotheses , and devise effective strategies for investigation.

Understanding Research Methodology

In the pursuit of knowledge and discovery, understanding the fundamentals of research methodology is paramount. 

Basics Of Research

Research, in its essence, is a systematic and organized process of inquiry aimed at expanding our understanding of a particular subject or phenomenon. It involves the exploration of existing knowledge, the formulation of hypotheses, and the collection and analysis of data to draw meaningful conclusions. 

Research is a dynamic and iterative process that contributes to the continuous evolution of knowledge in various disciplines.

Types of Research

Research takes on various forms, each tailored to the nature of the inquiry. Broadly classified, research can be categorized into two main types:

• Quantitative Research: This type involves the collection and analysis of numerical data to identify patterns, relationships, and statistical significance. It is particularly useful for testing hypotheses and making predictions.
• Qualitative Research: Qualitative research focuses on understanding the depth and details of a phenomenon through non-numerical data. It often involves methods such as interviews, focus groups, and content analysis, providing rich insights into complex issues.

Components Of Research Methodology

To conduct effective research, one must go through the different components of research methodology. These components form the scaffolding that supports the entire research process, ensuring its coherence and validity.

Research Design

Research design serves as the blueprint for the entire research project. It outlines the overall structure and strategy for conducting the study. The three primary types of research design are:

• Exploratory Research: Aimed at gaining insights and familiarity with the topic, often used in the early stages of research.
• Descriptive Research: Involves portraying an accurate profile of a situation or phenomenon, answering the ‘what,’ ‘who,’ ‘where,’ and ‘when’ questions.
• Explanatory Research: Seeks to identify the causes and effects of a phenomenon, explaining the ‘why’ and ‘how.’

Data Collection Methods

Choosing the right data collection methods is crucial for obtaining reliable and relevant information. Common methods include:

• Surveys and Questionnaires: Employed to gather information from a large number of respondents through standardized questions.
• Interviews: In-depth conversations with participants, offering qualitative insights.
• Observation: Systematic watching and recording of behaviour, events, or processes in their natural setting.

Data Analysis Techniques

Once data is collected, analysis becomes imperative to derive meaningful conclusions. Different methodologies exist for quantitative and qualitative data:

• Quantitative Data Analysis: Involves statistical techniques such as descriptive statistics, inferential statistics, and regression analysis to interpret numerical data.
• Qualitative Data Analysis: Methods like content analysis, thematic analysis, and grounded theory are employed to extract patterns, themes, and meanings from non-numerical data.

The research paper we write have:

• Precision and Clarity
• Zero Plagiarism
• High-level Encryption
• Authentic Sources

Choosing a Research Method

Selecting an appropriate research method is a critical decision in the research process. It determines the approach, tools, and techniques that will be used to answer the research questions. 

Quantitative Research Methods

Quantitative research involves the collection and analysis of numerical data, providing a structured and objective approach to understanding and explaining phenomena.

Experimental Research

Experimental research involves manipulating variables to observe the effect on another variable under controlled conditions. It aims to establish cause-and-effect relationships.

Key Characteristics:

• Controlled Environment: Experiments are conducted in a controlled setting to minimize external influences.
• Random Assignment: Participants are randomly assigned to different experimental conditions.
• Quantitative Data: Data collected is numerical, allowing for statistical analysis.

Applications: Commonly used in scientific studies and psychology to test hypotheses and identify causal relationships.

Survey Research

Survey research gathers information from a sample of individuals through standardized questionnaires or interviews. It aims to collect data on opinions, attitudes, and behaviours.

• Structured Instruments: Surveys use structured instruments, such as questionnaires, to collect data.
• Large Sample Size: Surveys often target a large and diverse group of participants.
• Quantitative Data Analysis: Responses are quantified for statistical analysis.

Applications: Widely employed in social sciences, marketing, and public opinion research to understand trends and preferences.

Descriptive Research

Descriptive research seeks to portray an accurate profile of a situation or phenomenon. It focuses on answering the ‘what,’ ‘who,’ ‘where,’ and ‘when’ questions.

• Observation and Data Collection: This involves observing and documenting without manipulating variables.
• Objective Description: Aim to provide an unbiased and factual account of the subject.
• Quantitative or Qualitative Data: T his can include both types of data, depending on the research focus.

Applications: Useful in situations where researchers want to understand and describe a phenomenon without altering it, common in social sciences and education.

Qualitative Research Methods

Qualitative research emphasizes exploring and understanding the depth and complexity of phenomena through non-numerical data.

A case study is an in-depth exploration of a particular person, group, event, or situation. It involves detailed, context-rich analysis.

• Rich Data Collection: Uses various data sources, such as interviews, observations, and documents.
• Contextual Understanding: Aims to understand the context and unique characteristics of the case.
• Holistic Approach: Examines the case in its entirety.

Applications: Common in social sciences, psychology, and business to investigate complex and specific instances.

Ethnography

Ethnography involves immersing the researcher in the culture or community being studied to gain a deep understanding of their behaviours, beliefs, and practices.

• Participant Observation: Researchers actively participate in the community or setting.
• Holistic Perspective: Focuses on the interconnectedness of cultural elements.
• Qualitative Data: In-depth narratives and descriptions are central to ethnographic studies.

Applications: Widely used in anthropology, sociology, and cultural studies to explore and document cultural practices.

Grounded Theory

Grounded theory aims to develop theories grounded in the data itself. It involves systematic data collection and analysis to construct theories from the ground up.

• Constant Comparison: Data is continually compared and analyzed during the research process.
• Inductive Reasoning: Theories emerge from the data rather than being imposed on it.
• Iterative Process: The research design evolves as the study progresses.

Applications: Commonly applied in sociology, nursing, and management studies to generate theories from empirical data.

Research design is the structural framework that outlines the systematic process and plan for conducting a study. It serves as the blueprint, guiding researchers on how to collect, analyze, and interpret data.

Exploratory, Descriptive, And Explanatory Designs

Exploratory design.

Exploratory research design is employed when a researcher aims to explore a relatively unknown subject or gain insights into a complex phenomenon.

• Flexibility: Allows for flexibility in data collection and analysis.
• Open-Ended Questions: Uses open-ended questions to gather a broad range of information.
• Preliminary Nature: Often used in the initial stages of research to formulate hypotheses.

Applications: Valuable in the early stages of investigation, especially when the researcher seeks a deeper understanding of a subject before formalizing research questions.

Descriptive Design

Descriptive research design focuses on portraying an accurate profile of a situation, group, or phenomenon.

• Structured Data Collection: Involves systematic and structured data collection methods.
• Objective Presentation: Aims to provide an unbiased and factual account of the subject.
• Quantitative or Qualitative Data: Can incorporate both types of data, depending on the research objectives.

Applications: Widely used in social sciences, marketing, and educational research to provide detailed and objective descriptions.

Explanatory Design

Explanatory research design aims to identify the causes and effects of a phenomenon, explaining the ‘why’ and ‘how’ behind observed relationships.

• Causal Relationships: Seeks to establish causal relationships between variables.
• Controlled Variables : Often involves controlling certain variables to isolate causal factors.
• Quantitative Analysis: Primarily relies on quantitative data analysis techniques.

Applications: Commonly employed in scientific studies and social sciences to delve into the underlying reasons behind observed patterns.

Cross-Sectional Vs. Longitudinal Designs

Cross-sectional design.

Cross-sectional designs collect data from participants at a single point in time.

• Snapshot View: Provides a snapshot of a population at a specific moment.
• Efficiency: More efficient in terms of time and resources.
• Limited Temporal Insights: Offers limited insights into changes over time.

Applications: Suitable for studying characteristics or behaviours that are stable or not expected to change rapidly.

Longitudinal Design

Longitudinal designs involve the collection of data from the same participants over an extended period.

• Temporal Sequence: Allows for the examination of changes over time.
• Causality Assessment: Facilitates the assessment of cause-and-effect relationships.
• Resource-Intensive: Requires more time and resources compared to cross-sectional designs.

Applications: Ideal for studying developmental processes, trends, or the impact of interventions over time.

Experimental Vs Non-experimental Designs

Experimental design.

Experimental designs involve manipulating variables under controlled conditions to observe the effect on another variable.

• Causality Inference: Enables the inference of cause-and-effect relationships.
• Quantitative Data: Primarily involves the collection and analysis of numerical data.

Applications: Commonly used in scientific studies, psychology, and medical research to establish causal relationships.

Non-Experimental Design

Non-experimental designs observe and describe phenomena without manipulating variables.

• Natural Settings: Data is often collected in natural settings without intervention.
• Descriptive or Correlational: Focuses on describing relationships or correlations between variables.
• Quantitative or Qualitative Data: This can involve either type of data, depending on the research approach.

Applications: Suitable for studying complex phenomena in real-world settings where manipulation may not be ethical or feasible.

Effective data collection is fundamental to the success of any research endeavour. 

Designing Effective Surveys

Objective Design:

• Clearly define the research objectives to guide the survey design.
• Craft questions that align with the study’s goals and avoid ambiguity.

Structured Format:

• Use a structured format with standardized questions for consistency.
• Include a mix of closed-ended and open-ended questions for detailed insights.

Pilot Testing:

• Conduct pilot tests to identify and rectify potential issues with survey design.
• Ensure clarity, relevance, and appropriateness of questions.

Sampling Strategy:

• Develop a robust sampling strategy to ensure a representative participant group.
• Consider random sampling or stratified sampling based on the research goals.

Conducting Interviews

Establishing Rapport:

• Build rapport with participants to create a comfortable and open environment.
• Clearly communicate the purpose of the interview and the value of participants’ input.

Open-Ended Questions:

• Frame open-ended questions to encourage detailed responses.
• Allow participants to express their thoughts and perspectives freely.

Active Listening:

• Practice active listening to understand areas and gather rich data.
• Avoid interrupting and maintain a non-judgmental stance during the interview.

Ethical Considerations:

• Obtain informed consent and assure participants of confidentiality.
• Be transparent about the study’s purpose and potential implications.

Observation

1. participant observation.

Immersive Participation:

• Actively immerse yourself in the setting or group being observed.
• Develop a deep understanding of behaviours, interactions, and context.

Field Notes:

• Maintain detailed and reflective field notes during observations.
• Document observed patterns, unexpected events, and participant reactions.

Ethical Awareness:

• Be conscious of ethical considerations, ensuring respect for participants.
• Balance the role of observer and participant to minimize bias.

2. Non-participant Observation

Objective Observation:

• Maintain a more detached and objective stance during non-participant observation.
• Focus on recording behaviours, events, and patterns without direct involvement.

Data Reliability:

• Enhance the reliability of data by reducing observer bias.
• Develop clear observation protocols and guidelines.

Contextual Understanding:

• Strive for a thorough understanding of the observed context.
• Consider combining non-participant observation with other methods for triangulation.

Archival Research

1. using existing data.

Identifying Relevant Archives:

• Locate and access archives relevant to the research topic.
• Collaborate with institutions or repositories holding valuable data.

Data Verification:

• Verify the accuracy and reliability of archived data.
• Cross-reference with other sources to ensure data integrity.

Ethical Use:

• Adhere to ethical guidelines when using existing data.
• Respect copyright and intellectual property rights.

2. Challenges and Considerations

Incomplete or Inaccurate Archives:

• Address the possibility of incomplete or inaccurate archival records.
• Acknowledge limitations and uncertainties in the data.

Temporal Bias:

• Recognize potential temporal biases in archived data.
• Consider the historical context and changes that may impact interpretation.

Access Limitations:

• Address potential limitations in accessing certain archives.
• Seek alternative sources or collaborate with institutions to overcome barriers.

Common Challenges in Research Methodology

Conducting research is a complex and dynamic process, often accompanied by a myriad of challenges. Addressing these challenges is crucial to ensure the reliability and validity of research findings.

Sampling Issues

Sampling bias:.

• The presence of sampling bias can lead to an unrepresentative sample, affecting the generalizability of findings.
• Employ random sampling methods and ensure the inclusion of diverse participants to reduce bias.

Sample Size Determination:

• Determining an appropriate sample size is a delicate balance. Too small a sample may lack statistical power, while an excessively large sample may strain resources.
• Conduct a power analysis to determine the optimal sample size based on the research objectives and expected effect size.

Data Quality And Validity

Measurement error:.

• Inaccuracies in measurement tools or data collection methods can introduce measurement errors, impacting the validity of results.
• Pilot test instruments, calibrate equipment, and use standardized measures to enhance the reliability of data.

Construct Validity:

• Ensuring that the chosen measures accurately capture the intended constructs is a persistent challenge.
• Use established measurement instruments and employ multiple measures to assess the same construct for triangulation.

Time And Resource Constraints

Timeline pressures:.

• Limited timeframes can compromise the depth and thoroughness of the research process.
• Develop a realistic timeline, prioritize tasks, and communicate expectations with stakeholders to manage time constraints effectively.

Resource Availability:

• Inadequate resources, whether financial or human, can impede the execution of research activities.
• Seek external funding, collaborate with other researchers, and explore alternative methods that require fewer resources.

Managing Bias in Research

Selection bias:.

• Selecting participants in a way that systematically skews the sample can introduce selection bias.
• Employ randomization techniques, use stratified sampling, and transparently report participant recruitment methods.

Confirmation Bias:

• Researchers may unintentionally favour information that confirms their preconceived beliefs or hypotheses.
• Adopt a systematic and open-minded approach, use blinded study designs, and engage in peer review to mitigate confirmation bias.

Tips On How To Write A Research Methodology

Conducting successful research relies not only on the application of sound methodologies but also on strategic planning and effective collaboration. Here are some tips to enhance the success of your research methodology:

Tip 1. Clear Research Objectives

Well-defined research objectives guide the entire research process. Clearly articulate the purpose of your study, outlining specific research questions or hypotheses.

Tip 2. Comprehensive Literature Review

A thorough literature review provides a foundation for understanding existing knowledge and identifying gaps. Invest time in reviewing relevant literature to inform your research design and methodology.

Tip 3. Detailed Research Plan

A detailed plan serves as a roadmap, ensuring all aspects of the research are systematically addressed. Develop a detailed research plan outlining timelines, milestones, and tasks.

Tip 4. Ethical Considerations

Ethical practices are fundamental to maintaining the integrity of research. Address ethical considerations early, obtain necessary approvals, and ensure participant rights are safeguarded.

Tip 5. Stay Updated On Methodologies

Research methodologies evolve, and staying updated is essential for employing the most effective techniques. Engage in continuous learning by attending workshops, conferences, and reading recent publications.

Tip 6. Adaptability In Methods

Unforeseen challenges may arise during research, necessitating adaptability in methods. Be flexible and willing to modify your approach when needed, ensuring the integrity of the study.

Tip 7. Iterative Approach

Research is often an iterative process, and refining methods based on ongoing findings enhance the study’s robustness. Regularly review and refine your research design and methods as the study progresses.

Frequently Asked Questions

What is the research methodology.

Research methodology is the systematic process of planning, executing, and evaluating scientific investigation. It encompasses the techniques, tools, and procedures used to collect, analyze, and interpret data, ensuring the reliability and validity of research findings.

What are the methodologies in research?

Research methodologies include qualitative and quantitative approaches. Qualitative methods involve in-depth exploration of non-numerical data, while quantitative methods use statistical analysis to examine numerical data. Mixed methods combine both approaches for a comprehensive understanding of research questions.

How to write research methodology?

To write a research methodology, clearly outline the study’s design, data collection, and analysis procedures. Specify research tools, participants, and sampling methods. Justify choices and discuss limitations. Ensure clarity, coherence, and alignment with research objectives for a robust methodology section.

How to write the methodology section of a research paper?

In the methodology section of a research paper, describe the study’s design, data collection, and analysis methods. Detail procedures, tools, participants, and sampling. Justify choices, address ethical considerations, and explain how the methodology aligns with research objectives, ensuring clarity and rigour.

What is mixed research methodology?

Mixed research methodology combines both qualitative and quantitative research approaches within a single study. This approach aims to enhance the details and depth of research findings by providing a more comprehensive understanding of the research problem or question.

You May Also Like

The central idea of this excerpt revolves around the exploration of key themes, offering insights that illuminate the concepts within the text.

Common topics in Botany papers include taxonomy, plant physiology, ecology and biodiversity, plant pathology, and genetics.

Craft a compelling scholarship motivation letter by showcasing your passion, achievements, and future goals concisely and impactfully.

Ready to place an order?

USEFUL LINKS

Learning resources, company details.

• How It Works

Automated page speed optimizations for fast site performance

• Open access
• Published: 07 September 2020

A tutorial on methodological studies: the what, when, how and why

• Lawrence Mbuagbaw   ORCID: orcid.org/0000-0001-5855-5461 1 , 2 , 3 ,
• Daeria O. Lawson 1 ,
• Livia Puljak 4 ,
• David B. Allison 5 &
• Lehana Thabane 1 , 2 , 6 , 7 , 8  

BMC Medical Research Methodology volume  20 , Article number:  226 ( 2020 ) Cite this article

38k Accesses

53 Citations

58 Altmetric

Metrics details

Methodological studies – studies that evaluate the design, analysis or reporting of other research-related reports – play an important role in health research. They help to highlight issues in the conduct of research with the aim of improving health research methodology, and ultimately reducing research waste.

We provide an overview of some of the key aspects of methodological studies such as what they are, and when, how and why they are done. We adopt a “frequently asked questions” format to facilitate reading this paper and provide multiple examples to help guide researchers interested in conducting methodological studies. Some of the topics addressed include: is it necessary to publish a study protocol? How to select relevant research reports and databases for a methodological study? What approaches to data extraction and statistical analysis should be considered when conducting a methodological study? What are potential threats to validity and is there a way to appraise the quality of methodological studies?

Appropriate reflection and application of basic principles of epidemiology and biostatistics are required in the design and analysis of methodological studies. This paper provides an introduction for further discussion about the conduct of methodological studies.

Peer Review reports

The field of meta-research (or research-on-research) has proliferated in recent years in response to issues with research quality and conduct [ 1 , 2 , 3 ]. As the name suggests, this field targets issues with research design, conduct, analysis and reporting. Various types of research reports are often examined as the unit of analysis in these studies (e.g. abstracts, full manuscripts, trial registry entries). Like many other novel fields of research, meta-research has seen a proliferation of use before the development of reporting guidance. For example, this was the case with randomized trials for which risk of bias tools and reporting guidelines were only developed much later – after many trials had been published and noted to have limitations [ 4 , 5 ]; and for systematic reviews as well [ 6 , 7 , 8 ]. However, in the absence of formal guidance, studies that report on research differ substantially in how they are named, conducted and reported [ 9 , 10 ]. This creates challenges in identifying, summarizing and comparing them. In this tutorial paper, we will use the term methodological study to refer to any study that reports on the design, conduct, analysis or reporting of primary or secondary research-related reports (such as trial registry entries and conference abstracts).

In the past 10 years, there has been an increase in the use of terms related to methodological studies (based on records retrieved with a keyword search [in the title and abstract] for “methodological review” and “meta-epidemiological study” in PubMed up to December 2019), suggesting that these studies may be appearing more frequently in the literature. See Fig.  1 .

Trends in the number studies that mention “methodological review” or “meta-

epidemiological study” in PubMed.

The methods used in many methodological studies have been borrowed from systematic and scoping reviews. This practice has influenced the direction of the field, with many methodological studies including searches of electronic databases, screening of records, duplicate data extraction and assessments of risk of bias in the included studies. However, the research questions posed in methodological studies do not always require the approaches listed above, and guidance is needed on when and how to apply these methods to a methodological study. Even though methodological studies can be conducted on qualitative or mixed methods research, this paper focuses on and draws examples exclusively from quantitative research.

The objectives of this paper are to provide some insights on how to conduct methodological studies so that there is greater consistency between the research questions posed, and the design, analysis and reporting of findings. We provide multiple examples to illustrate concepts and a proposed framework for categorizing methodological studies in quantitative research.

What is a methodological study?

Any study that describes or analyzes methods (design, conduct, analysis or reporting) in published (or unpublished) literature is a methodological study. Consequently, the scope of methodological studies is quite extensive and includes, but is not limited to, topics as diverse as: research question formulation [ 11 ]; adherence to reporting guidelines [ 12 , 13 , 14 ] and consistency in reporting [ 15 ]; approaches to study analysis [ 16 ]; investigating the credibility of analyses [ 17 ]; and studies that synthesize these methodological studies [ 18 ]. While the nomenclature of methodological studies is not uniform, the intents and purposes of these studies remain fairly consistent – to describe or analyze methods in primary or secondary studies. As such, methodological studies may also be classified as a subtype of observational studies.

Parallel to this are experimental studies that compare different methods. Even though they play an important role in informing optimal research methods, experimental methodological studies are beyond the scope of this paper. Examples of such studies include the randomized trials by Buscemi et al., comparing single data extraction to double data extraction [ 19 ], and Carrasco-Labra et al., comparing approaches to presenting findings in Grading of Recommendations, Assessment, Development and Evaluations (GRADE) summary of findings tables [ 20 ]. In these studies, the unit of analysis is the person or groups of individuals applying the methods. We also direct readers to the Studies Within a Trial (SWAT) and Studies Within a Review (SWAR) programme operated through the Hub for Trials Methodology Research, for further reading as a potential useful resource for these types of experimental studies [ 21 ]. Lastly, this paper is not meant to inform the conduct of research using computational simulation and mathematical modeling for which some guidance already exists [ 22 ], or studies on the development of methods using consensus-based approaches.

When should we conduct a methodological study?

Methodological studies occupy a unique niche in health research that allows them to inform methodological advances. Methodological studies should also be conducted as pre-cursors to reporting guideline development, as they provide an opportunity to understand current practices, and help to identify the need for guidance and gaps in methodological or reporting quality. For example, the development of the popular Preferred Reporting Items of Systematic reviews and Meta-Analyses (PRISMA) guidelines were preceded by methodological studies identifying poor reporting practices [ 23 , 24 ]. In these instances, after the reporting guidelines are published, methodological studies can also be used to monitor uptake of the guidelines.

These studies can also be conducted to inform the state of the art for design, analysis and reporting practices across different types of health research fields, with the aim of improving research practices, and preventing or reducing research waste. For example, Samaan et al. conducted a scoping review of adherence to different reporting guidelines in health care literature [ 18 ]. Methodological studies can also be used to determine the factors associated with reporting practices. For example, Abbade et al. investigated journal characteristics associated with the use of the Participants, Intervention, Comparison, Outcome, Timeframe (PICOT) format in framing research questions in trials of venous ulcer disease [ 11 ].

How often are methodological studies conducted?

There is no clear answer to this question. Based on a search of PubMed, the use of related terms (“methodological review” and “meta-epidemiological study”) – and therefore, the number of methodological studies – is on the rise. However, many other terms are used to describe methodological studies. There are also many studies that explore design, conduct, analysis or reporting of research reports, but that do not use any specific terms to describe or label their study design in terms of “methodology”. This diversity in nomenclature makes a census of methodological studies elusive. Appropriate terminology and key words for methodological studies are needed to facilitate improved accessibility for end-users.

Why do we conduct methodological studies?

Methodological studies provide information on the design, conduct, analysis or reporting of primary and secondary research and can be used to appraise quality, quantity, completeness, accuracy and consistency of health research. These issues can be explored in specific fields, journals, databases, geographical regions and time periods. For example, Areia et al. explored the quality of reporting of endoscopic diagnostic studies in gastroenterology [ 25 ]; Knol et al. investigated the reporting of p -values in baseline tables in randomized trial published in high impact journals [ 26 ]; Chen et al. describe adherence to the Consolidated Standards of Reporting Trials (CONSORT) statement in Chinese Journals [ 27 ]; and Hopewell et al. describe the effect of editors’ implementation of CONSORT guidelines on reporting of abstracts over time [ 28 ]. Methodological studies provide useful information to researchers, clinicians, editors, publishers and users of health literature. As a result, these studies have been at the cornerstone of important methodological developments in the past two decades and have informed the development of many health research guidelines including the highly cited CONSORT statement [ 5 ].

Where can we find methodological studies?

Methodological studies can be found in most common biomedical bibliographic databases (e.g. Embase, MEDLINE, PubMed, Web of Science). However, the biggest caveat is that methodological studies are hard to identify in the literature due to the wide variety of names used and the lack of comprehensive databases dedicated to them. A handful can be found in the Cochrane Library as “Cochrane Methodology Reviews”, but these studies only cover methodological issues related to systematic reviews. Previous attempts to catalogue all empirical studies of methods used in reviews were abandoned 10 years ago [ 29 ]. In other databases, a variety of search terms may be applied with different levels of sensitivity and specificity.

Some frequently asked questions about methodological studies

In this section, we have outlined responses to questions that might help inform the conduct of methodological studies.

Q: How should I select research reports for my methodological study?

A: Selection of research reports for a methodological study depends on the research question and eligibility criteria. Once a clear research question is set and the nature of literature one desires to review is known, one can then begin the selection process. Selection may begin with a broad search, especially if the eligibility criteria are not apparent. For example, a methodological study of Cochrane Reviews of HIV would not require a complex search as all eligible studies can easily be retrieved from the Cochrane Library after checking a few boxes [ 30 ]. On the other hand, a methodological study of subgroup analyses in trials of gastrointestinal oncology would require a search to find such trials, and further screening to identify trials that conducted a subgroup analysis [ 31 ].

The strategies used for identifying participants in observational studies can apply here. One may use a systematic search to identify all eligible studies. If the number of eligible studies is unmanageable, a random sample of articles can be expected to provide comparable results if it is sufficiently large [ 32 ]. For example, Wilson et al. used a random sample of trials from the Cochrane Stroke Group’s Trial Register to investigate completeness of reporting [ 33 ]. It is possible that a simple random sample would lead to underrepresentation of units (i.e. research reports) that are smaller in number. This is relevant if the investigators wish to compare multiple groups but have too few units in one group. In this case a stratified sample would help to create equal groups. For example, in a methodological study comparing Cochrane and non-Cochrane reviews, Kahale et al. drew random samples from both groups [ 34 ]. Alternatively, systematic or purposeful sampling strategies can be used and we encourage researchers to justify their selected approaches based on the study objective.

Q: How many databases should I search?

A: The number of databases one should search would depend on the approach to sampling, which can include targeting the entire “population” of interest or a sample of that population. If you are interested in including the entire target population for your research question, or drawing a random or systematic sample from it, then a comprehensive and exhaustive search for relevant articles is required. In this case, we recommend using systematic approaches for searching electronic databases (i.e. at least 2 databases with a replicable and time stamped search strategy). The results of your search will constitute a sampling frame from which eligible studies can be drawn.

Alternatively, if your approach to sampling is purposeful, then we recommend targeting the database(s) or data sources (e.g. journals, registries) that include the information you need. For example, if you are conducting a methodological study of high impact journals in plastic surgery and they are all indexed in PubMed, you likely do not need to search any other databases. You may also have a comprehensive list of all journals of interest and can approach your search using the journal names in your database search (or by accessing the journal archives directly from the journal’s website). Even though one could also search journals’ web pages directly, using a database such as PubMed has multiple advantages, such as the use of filters, so the search can be narrowed down to a certain period, or study types of interest. Furthermore, individual journals’ web sites may have different search functionalities, which do not necessarily yield a consistent output.

Q: Should I publish a protocol for my methodological study?

A: A protocol is a description of intended research methods. Currently, only protocols for clinical trials require registration [ 35 ]. Protocols for systematic reviews are encouraged but no formal recommendation exists. The scientific community welcomes the publication of protocols because they help protect against selective outcome reporting, the use of post hoc methodologies to embellish results, and to help avoid duplication of efforts [ 36 ]. While the latter two risks exist in methodological research, the negative consequences may be substantially less than for clinical outcomes. In a sample of 31 methodological studies, 7 (22.6%) referenced a published protocol [ 9 ]. In the Cochrane Library, there are 15 protocols for methodological reviews (21 July 2020). This suggests that publishing protocols for methodological studies is not uncommon.

Authors can consider publishing their study protocol in a scholarly journal as a manuscript. Advantages of such publication include obtaining peer-review feedback about the planned study, and easy retrieval by searching databases such as PubMed. The disadvantages in trying to publish protocols includes delays associated with manuscript handling and peer review, as well as costs, as few journals publish study protocols, and those journals mostly charge article-processing fees [ 37 ]. Authors who would like to make their protocol publicly available without publishing it in scholarly journals, could deposit their study protocols in publicly available repositories, such as the Open Science Framework ( https://osf.io/ ).

Q: How to appraise the quality of a methodological study?

A: To date, there is no published tool for appraising the risk of bias in a methodological study, but in principle, a methodological study could be considered as a type of observational study. Therefore, during conduct or appraisal, care should be taken to avoid the biases common in observational studies [ 38 ]. These biases include selection bias, comparability of groups, and ascertainment of exposure or outcome. In other words, to generate a representative sample, a comprehensive reproducible search may be necessary to build a sampling frame. Additionally, random sampling may be necessary to ensure that all the included research reports have the same probability of being selected, and the screening and selection processes should be transparent and reproducible. To ensure that the groups compared are similar in all characteristics, matching, random sampling or stratified sampling can be used. Statistical adjustments for between-group differences can also be applied at the analysis stage. Finally, duplicate data extraction can reduce errors in assessment of exposures or outcomes.

Q: Should I justify a sample size?

A: In all instances where one is not using the target population (i.e. the group to which inferences from the research report are directed) [ 39 ], a sample size justification is good practice. The sample size justification may take the form of a description of what is expected to be achieved with the number of articles selected, or a formal sample size estimation that outlines the number of articles required to answer the research question with a certain precision and power. Sample size justifications in methodological studies are reasonable in the following instances:

Comparing two groups

Determining a proportion, mean or another quantifier

Determining factors associated with an outcome using regression-based analyses

For example, El Dib et al. computed a sample size requirement for a methodological study of diagnostic strategies in randomized trials, based on a confidence interval approach [ 40 ].

Q: What should I call my study?

A: Other terms which have been used to describe/label methodological studies include “ methodological review ”, “methodological survey” , “meta-epidemiological study” , “systematic review” , “systematic survey”, “meta-research”, “research-on-research” and many others. We recommend that the study nomenclature be clear, unambiguous, informative and allow for appropriate indexing. Methodological study nomenclature that should be avoided includes “ systematic review” – as this will likely be confused with a systematic review of a clinical question. “ Systematic survey” may also lead to confusion about whether the survey was systematic (i.e. using a preplanned methodology) or a survey using “ systematic” sampling (i.e. a sampling approach using specific intervals to determine who is selected) [ 32 ]. Any of the above meanings of the words “ systematic” may be true for methodological studies and could be potentially misleading. “ Meta-epidemiological study” is ideal for indexing, but not very informative as it describes an entire field. The term “ review ” may point towards an appraisal or “review” of the design, conduct, analysis or reporting (or methodological components) of the targeted research reports, yet it has also been used to describe narrative reviews [ 41 , 42 ]. The term “ survey ” is also in line with the approaches used in many methodological studies [ 9 ], and would be indicative of the sampling procedures of this study design. However, in the absence of guidelines on nomenclature, the term “ methodological study ” is broad enough to capture most of the scenarios of such studies.

Q: Should I account for clustering in my methodological study?

A: Data from methodological studies are often clustered. For example, articles coming from a specific source may have different reporting standards (e.g. the Cochrane Library). Articles within the same journal may be similar due to editorial practices and policies, reporting requirements and endorsement of guidelines. There is emerging evidence that these are real concerns that should be accounted for in analyses [ 43 ]. Some cluster variables are described in the section: “ What variables are relevant to methodological studies?”

A variety of modelling approaches can be used to account for correlated data, including the use of marginal, fixed or mixed effects regression models with appropriate computation of standard errors [ 44 ]. For example, Kosa et al. used generalized estimation equations to account for correlation of articles within journals [ 15 ]. Not accounting for clustering could lead to incorrect p -values, unduly narrow confidence intervals, and biased estimates [ 45 ].

Q: Should I extract data in duplicate?

A: Yes. Duplicate data extraction takes more time but results in less errors [ 19 ]. Data extraction errors in turn affect the effect estimate [ 46 ], and therefore should be mitigated. Duplicate data extraction should be considered in the absence of other approaches to minimize extraction errors. However, much like systematic reviews, this area will likely see rapid new advances with machine learning and natural language processing technologies to support researchers with screening and data extraction [ 47 , 48 ]. However, experience plays an important role in the quality of extracted data and inexperienced extractors should be paired with experienced extractors [ 46 , 49 ].

Q: Should I assess the risk of bias of research reports included in my methodological study?

A : Risk of bias is most useful in determining the certainty that can be placed in the effect measure from a study. In methodological studies, risk of bias may not serve the purpose of determining the trustworthiness of results, as effect measures are often not the primary goal of methodological studies. Determining risk of bias in methodological studies is likely a practice borrowed from systematic review methodology, but whose intrinsic value is not obvious in methodological studies. When it is part of the research question, investigators often focus on one aspect of risk of bias. For example, Speich investigated how blinding was reported in surgical trials [ 50 ], and Abraha et al., investigated the application of intention-to-treat analyses in systematic reviews and trials [ 51 ].

Q: What variables are relevant to methodological studies?

A: There is empirical evidence that certain variables may inform the findings in a methodological study. We outline some of these and provide a brief overview below:

Country: Countries and regions differ in their research cultures, and the resources available to conduct research. Therefore, it is reasonable to believe that there may be differences in methodological features across countries. Methodological studies have reported loco-regional differences in reporting quality [ 52 , 53 ]. This may also be related to challenges non-English speakers face in publishing papers in English.

Authors’ expertise: The inclusion of authors with expertise in research methodology, biostatistics, and scientific writing is likely to influence the end-product. Oltean et al. found that among randomized trials in orthopaedic surgery, the use of analyses that accounted for clustering was more likely when specialists (e.g. statistician, epidemiologist or clinical trials methodologist) were included on the study team [ 54 ]. Fleming et al. found that including methodologists in the review team was associated with appropriate use of reporting guidelines [ 55 ].

Source of funding and conflicts of interest: Some studies have found that funded studies report better [ 56 , 57 ], while others do not [ 53 , 58 ]. The presence of funding would indicate the availability of resources deployed to ensure optimal design, conduct, analysis and reporting. However, the source of funding may introduce conflicts of interest and warrant assessment. For example, Kaiser et al. investigated the effect of industry funding on obesity or nutrition randomized trials and found that reporting quality was similar [ 59 ]. Thomas et al. looked at reporting quality of long-term weight loss trials and found that industry funded studies were better [ 60 ]. Kan et al. examined the association between industry funding and “positive trials” (trials reporting a significant intervention effect) and found that industry funding was highly predictive of a positive trial [ 61 ]. This finding is similar to that of a recent Cochrane Methodology Review by Hansen et al. [ 62 ]

Journal characteristics: Certain journals’ characteristics may influence the study design, analysis or reporting. Characteristics such as journal endorsement of guidelines [ 63 , 64 ], and Journal Impact Factor (JIF) have been shown to be associated with reporting [ 63 , 65 , 66 , 67 ].

Study size (sample size/number of sites): Some studies have shown that reporting is better in larger studies [ 53 , 56 , 58 ].

Year of publication: It is reasonable to assume that design, conduct, analysis and reporting of research will change over time. Many studies have demonstrated improvements in reporting over time or after the publication of reporting guidelines [ 68 , 69 ].

Type of intervention: In a methodological study of reporting quality of weight loss intervention studies, Thabane et al. found that trials of pharmacologic interventions were reported better than trials of non-pharmacologic interventions [ 70 ].

Interactions between variables: Complex interactions between the previously listed variables are possible. High income countries with more resources may be more likely to conduct larger studies and incorporate a variety of experts. Authors in certain countries may prefer certain journals, and journal endorsement of guidelines and editorial policies may change over time.

Q: Should I focus only on high impact journals?

A: Investigators may choose to investigate only high impact journals because they are more likely to influence practice and policy, or because they assume that methodological standards would be higher. However, the JIF may severely limit the scope of articles included and may skew the sample towards articles with positive findings. The generalizability and applicability of findings from a handful of journals must be examined carefully, especially since the JIF varies over time. Even among journals that are all “high impact”, variations exist in methodological standards.

Q: Can I conduct a methodological study of qualitative research?

A: Yes. Even though a lot of methodological research has been conducted in the quantitative research field, methodological studies of qualitative studies are feasible. Certain databases that catalogue qualitative research including the Cumulative Index to Nursing & Allied Health Literature (CINAHL) have defined subject headings that are specific to methodological research (e.g. “research methodology”). Alternatively, one could also conduct a qualitative methodological review; that is, use qualitative approaches to synthesize methodological issues in qualitative studies.

Q: What reporting guidelines should I use for my methodological study?

A: There is no guideline that covers the entire scope of methodological studies. One adaptation of the PRISMA guidelines has been published, which works well for studies that aim to use the entire target population of research reports [ 71 ]. However, it is not widely used (40 citations in 2 years as of 09 December 2019), and methodological studies that are designed as cross-sectional or before-after studies require a more fit-for purpose guideline. A more encompassing reporting guideline for a broad range of methodological studies is currently under development [ 72 ]. However, in the absence of formal guidance, the requirements for scientific reporting should be respected, and authors of methodological studies should focus on transparency and reproducibility.

Q: What are the potential threats to validity and how can I avoid them?

A: Methodological studies may be compromised by a lack of internal or external validity. The main threats to internal validity in methodological studies are selection and confounding bias. Investigators must ensure that the methods used to select articles does not make them differ systematically from the set of articles to which they would like to make inferences. For example, attempting to make extrapolations to all journals after analyzing high-impact journals would be misleading.

Many factors (confounders) may distort the association between the exposure and outcome if the included research reports differ with respect to these factors [ 73 ]. For example, when examining the association between source of funding and completeness of reporting, it may be necessary to account for journals that endorse the guidelines. Confounding bias can be addressed by restriction, matching and statistical adjustment [ 73 ]. Restriction appears to be the method of choice for many investigators who choose to include only high impact journals or articles in a specific field. For example, Knol et al. examined the reporting of p -values in baseline tables of high impact journals [ 26 ]. Matching is also sometimes used. In the methodological study of non-randomized interventional studies of elective ventral hernia repair, Parker et al. matched prospective studies with retrospective studies and compared reporting standards [ 74 ]. Some other methodological studies use statistical adjustments. For example, Zhang et al. used regression techniques to determine the factors associated with missing participant data in trials [ 16 ].

With regard to external validity, researchers interested in conducting methodological studies must consider how generalizable or applicable their findings are. This should tie in closely with the research question and should be explicit. For example. Findings from methodological studies on trials published in high impact cardiology journals cannot be assumed to be applicable to trials in other fields. However, investigators must ensure that their sample truly represents the target sample either by a) conducting a comprehensive and exhaustive search, or b) using an appropriate and justified, randomly selected sample of research reports.

Even applicability to high impact journals may vary based on the investigators’ definition, and over time. For example, for high impact journals in the field of general medicine, Bouwmeester et al. included the Annals of Internal Medicine (AIM), BMJ, the Journal of the American Medical Association (JAMA), Lancet, the New England Journal of Medicine (NEJM), and PLoS Medicine ( n  = 6) [ 75 ]. In contrast, the high impact journals selected in the methodological study by Schiller et al. were BMJ, JAMA, Lancet, and NEJM ( n  = 4) [ 76 ]. Another methodological study by Kosa et al. included AIM, BMJ, JAMA, Lancet and NEJM ( n  = 5). In the methodological study by Thabut et al., journals with a JIF greater than 5 were considered to be high impact. Riado Minguez et al. used first quartile journals in the Journal Citation Reports (JCR) for a specific year to determine “high impact” [ 77 ]. Ultimately, the definition of high impact will be based on the number of journals the investigators are willing to include, the year of impact and the JIF cut-off [ 78 ]. We acknowledge that the term “generalizability” may apply differently for methodological studies, especially when in many instances it is possible to include the entire target population in the sample studied.

Finally, methodological studies are not exempt from information bias which may stem from discrepancies in the included research reports [ 79 ], errors in data extraction, or inappropriate interpretation of the information extracted. Likewise, publication bias may also be a concern in methodological studies, but such concepts have not yet been explored.

A proposed framework

In order to inform discussions about methodological studies, the development of guidance for what should be reported, we have outlined some key features of methodological studies that can be used to classify them. For each of the categories outlined below, we provide an example. In our experience, the choice of approach to completing a methodological study can be informed by asking the following four questions:

What is the aim?

Methodological studies that investigate bias

A methodological study may be focused on exploring sources of bias in primary or secondary studies (meta-bias), or how bias is analyzed. We have taken care to distinguish bias (i.e. systematic deviations from the truth irrespective of the source) from reporting quality or completeness (i.e. not adhering to a specific reporting guideline or norm). An example of where this distinction would be important is in the case of a randomized trial with no blinding. This study (depending on the nature of the intervention) would be at risk of performance bias. However, if the authors report that their study was not blinded, they would have reported adequately. In fact, some methodological studies attempt to capture both “quality of conduct” and “quality of reporting”, such as Richie et al., who reported on the risk of bias in randomized trials of pharmacy practice interventions [ 80 ]. Babic et al. investigated how risk of bias was used to inform sensitivity analyses in Cochrane reviews [ 81 ]. Further, biases related to choice of outcomes can also be explored. For example, Tan et al investigated differences in treatment effect size based on the outcome reported [ 82 ].

Methodological studies that investigate quality (or completeness) of reporting

Methodological studies may report quality of reporting against a reporting checklist (i.e. adherence to guidelines) or against expected norms. For example, Croituro et al. report on the quality of reporting in systematic reviews published in dermatology journals based on their adherence to the PRISMA statement [ 83 ], and Khan et al. described the quality of reporting of harms in randomized controlled trials published in high impact cardiovascular journals based on the CONSORT extension for harms [ 84 ]. Other methodological studies investigate reporting of certain features of interest that may not be part of formally published checklists or guidelines. For example, Mbuagbaw et al. described how often the implications for research are elaborated using the Evidence, Participants, Intervention, Comparison, Outcome, Timeframe (EPICOT) format [ 30 ].

Methodological studies that investigate the consistency of reporting

Sometimes investigators may be interested in how consistent reports of the same research are, as it is expected that there should be consistency between: conference abstracts and published manuscripts; manuscript abstracts and manuscript main text; and trial registration and published manuscript. For example, Rosmarakis et al. investigated consistency between conference abstracts and full text manuscripts [ 85 ].

Methodological studies that investigate factors associated with reporting

In addition to identifying issues with reporting in primary and secondary studies, authors of methodological studies may be interested in determining the factors that are associated with certain reporting practices. Many methodological studies incorporate this, albeit as a secondary outcome. For example, Farrokhyar et al. investigated the factors associated with reporting quality in randomized trials of coronary artery bypass grafting surgery [ 53 ].

Methodological studies that investigate methods

Methodological studies may also be used to describe methods or compare methods, and the factors associated with methods. Muller et al. described the methods used for systematic reviews and meta-analyses of observational studies [ 86 ].

Methodological studies that summarize other methodological studies

Some methodological studies synthesize results from other methodological studies. For example, Li et al. conducted a scoping review of methodological reviews that investigated consistency between full text and abstracts in primary biomedical research [ 87 ].

Methodological studies that investigate nomenclature and terminology

Some methodological studies may investigate the use of names and terms in health research. For example, Martinic et al. investigated the definitions of systematic reviews used in overviews of systematic reviews (OSRs), meta-epidemiological studies and epidemiology textbooks [ 88 ].

Other types of methodological studies

In addition to the previously mentioned experimental methodological studies, there may exist other types of methodological studies not captured here.

What is the design?

Methodological studies that are descriptive

Most methodological studies are purely descriptive and report their findings as counts (percent) and means (standard deviation) or medians (interquartile range). For example, Mbuagbaw et al. described the reporting of research recommendations in Cochrane HIV systematic reviews [ 30 ]. Gohari et al. described the quality of reporting of randomized trials in diabetes in Iran [ 12 ].

Methodological studies that are analytical

Some methodological studies are analytical wherein “analytical studies identify and quantify associations, test hypotheses, identify causes and determine whether an association exists between variables, such as between an exposure and a disease.” [ 89 ] In the case of methodological studies all these investigations are possible. For example, Kosa et al. investigated the association between agreement in primary outcome from trial registry to published manuscript and study covariates. They found that larger and more recent studies were more likely to have agreement [ 15 ]. Tricco et al. compared the conclusion statements from Cochrane and non-Cochrane systematic reviews with a meta-analysis of the primary outcome and found that non-Cochrane reviews were more likely to report positive findings. These results are a test of the null hypothesis that the proportions of Cochrane and non-Cochrane reviews that report positive results are equal [ 90 ].

What is the sampling strategy?

Methodological studies that include the target population

Methodological reviews with narrow research questions may be able to include the entire target population. For example, in the methodological study of Cochrane HIV systematic reviews, Mbuagbaw et al. included all of the available studies ( n  = 103) [ 30 ].

Methodological studies that include a sample of the target population

Many methodological studies use random samples of the target population [ 33 , 91 , 92 ]. Alternatively, purposeful sampling may be used, limiting the sample to a subset of research-related reports published within a certain time period, or in journals with a certain ranking or on a topic. Systematic sampling can also be used when random sampling may be challenging to implement.

What is the unit of analysis?

Methodological studies with a research report as the unit of analysis

Many methodological studies use a research report (e.g. full manuscript of study, abstract portion of the study) as the unit of analysis, and inferences can be made at the study-level. However, both published and unpublished research-related reports can be studied. These may include articles, conference abstracts, registry entries etc.

Methodological studies with a design, analysis or reporting item as the unit of analysis

Some methodological studies report on items which may occur more than once per article. For example, Paquette et al. report on subgroup analyses in Cochrane reviews of atrial fibrillation in which 17 systematic reviews planned 56 subgroup analyses [ 93 ].

This framework is outlined in Fig.  2 .

A proposed framework for methodological studies

Conclusions

Methodological studies have examined different aspects of reporting such as quality, completeness, consistency and adherence to reporting guidelines. As such, many of the methodological study examples cited in this tutorial are related to reporting. However, as an evolving field, the scope of research questions that can be addressed by methodological studies is expected to increase.

In this paper we have outlined the scope and purpose of methodological studies, along with examples of instances in which various approaches have been used. In the absence of formal guidance on the design, conduct, analysis and reporting of methodological studies, we have provided some advice to help make methodological studies consistent. This advice is grounded in good contemporary scientific practice. Generally, the research question should tie in with the sampling approach and planned analysis. We have also highlighted the variables that may inform findings from methodological studies. Lastly, we have provided suggestions for ways in which authors can categorize their methodological studies to inform their design and analysis.

Availability of data and materials

Data sharing is not applicable to this article as no new data were created or analyzed in this study.

Abbreviations

Consolidated Standards of Reporting Trials

Evidence, Participants, Intervention, Comparison, Outcome, Timeframe

Grading of Recommendations, Assessment, Development and Evaluations

Participants, Intervention, Comparison, Outcome, Timeframe

Preferred Reporting Items of Systematic reviews and Meta-Analyses

Studies Within a Review

Studies Within a Trial

Chalmers I, Glasziou P. Avoidable waste in the production and reporting of research evidence. Lancet. 2009;374(9683):86–9.

PubMed   Google Scholar  

Chan AW, Song F, Vickers A, Jefferson T, Dickersin K, Gotzsche PC, Krumholz HM, Ghersi D, van der Worp HB. Increasing value and reducing waste: addressing inaccessible research. Lancet. 2014;383(9913):257–66.

PubMed   PubMed Central   Google Scholar  

Ioannidis JP, Greenland S, Hlatky MA, Khoury MJ, Macleod MR, Moher D, Schulz KF, Tibshirani R. Increasing value and reducing waste in research design, conduct, and analysis. Lancet. 2014;383(9912):166–75.

Higgins JP, Altman DG, Gotzsche PC, Juni P, Moher D, Oxman AD, Savovic J, Schulz KF, Weeks L, Sterne JA. The Cochrane Collaboration's tool for assessing risk of bias in randomised trials. BMJ. 2011;343:d5928.

Moher D, Schulz KF, Altman DG. The CONSORT statement: revised recommendations for improving the quality of reports of parallel-group randomised trials. Lancet. 2001;357.

Liberati A, Altman DG, Tetzlaff J, Mulrow C, Gotzsche PC, Ioannidis JP, Clarke M, Devereaux PJ, Kleijnen J, Moher D. The PRISMA statement for reporting systematic reviews and meta-analyses of studies that evaluate health care interventions: explanation and elaboration. PLoS Med. 2009;6(7):e1000100.

Shea BJ, Hamel C, Wells GA, Bouter LM, Kristjansson E, Grimshaw J, Henry DA, Boers M. AMSTAR is a reliable and valid measurement tool to assess the methodological quality of systematic reviews. J Clin Epidemiol. 2009;62(10):1013–20.

Shea BJ, Reeves BC, Wells G, Thuku M, Hamel C, Moran J, Moher D, Tugwell P, Welch V, Kristjansson E, et al. AMSTAR 2: a critical appraisal tool for systematic reviews that include randomised or non-randomised studies of healthcare interventions, or both. Bmj. 2017;358:j4008.

Lawson DO, Leenus A, Mbuagbaw L. Mapping the nomenclature, methodology, and reporting of studies that review methods: a pilot methodological review. Pilot Feasibility Studies. 2020;6(1):13.

Puljak L, Makaric ZL, Buljan I, Pieper D. What is a meta-epidemiological study? Analysis of published literature indicated heterogeneous study designs and definitions. J Comp Eff Res. 2020.

Abbade LPF, Wang M, Sriganesh K, Jin Y, Mbuagbaw L, Thabane L. The framing of research questions using the PICOT format in randomized controlled trials of venous ulcer disease is suboptimal: a systematic survey. Wound Repair Regen. 2017;25(5):892–900.

Gohari F, Baradaran HR, Tabatabaee M, Anijidani S, Mohammadpour Touserkani F, Atlasi R, Razmgir M. Quality of reporting randomized controlled trials (RCTs) in diabetes in Iran; a systematic review. J Diabetes Metab Disord. 2015;15(1):36.

Wang M, Jin Y, Hu ZJ, Thabane A, Dennis B, Gajic-Veljanoski O, Paul J, Thabane L. The reporting quality of abstracts of stepped wedge randomized trials is suboptimal: a systematic survey of the literature. Contemp Clin Trials Commun. 2017;8:1–10.

Shanthanna H, Kaushal A, Mbuagbaw L, Couban R, Busse J, Thabane L: A cross-sectional study of the reporting quality of pilot or feasibility trials in high-impact anesthesia journals Can J Anaesthesia 2018, 65(11):1180–1195.

Kosa SD, Mbuagbaw L, Borg Debono V, Bhandari M, Dennis BB, Ene G, Leenus A, Shi D, Thabane M, Valvasori S, et al. Agreement in reporting between trial publications and current clinical trial registry in high impact journals: a methodological review. Contemporary Clinical Trials. 2018;65:144–50.

Zhang Y, Florez ID, Colunga Lozano LE, Aloweni FAB, Kennedy SA, Li A, Craigie S, Zhang S, Agarwal A, Lopes LC, et al. A systematic survey on reporting and methods for handling missing participant data for continuous outcomes in randomized controlled trials. J Clin Epidemiol. 2017;88:57–66.

CAS   PubMed   Google Scholar  

Hernández AV, Boersma E, Murray GD, Habbema JD, Steyerberg EW. Subgroup analyses in therapeutic cardiovascular clinical trials: are most of them misleading? Am Heart J. 2006;151(2):257–64.

Samaan Z, Mbuagbaw L, Kosa D, Borg Debono V, Dillenburg R, Zhang S, Fruci V, Dennis B, Bawor M, Thabane L. A systematic scoping review of adherence to reporting guidelines in health care literature. J Multidiscip Healthc. 2013;6:169–88.

Buscemi N, Hartling L, Vandermeer B, Tjosvold L, Klassen TP. Single data extraction generated more errors than double data extraction in systematic reviews. J Clin Epidemiol. 2006;59(7):697–703.

Carrasco-Labra A, Brignardello-Petersen R, Santesso N, Neumann I, Mustafa RA, Mbuagbaw L, Etxeandia Ikobaltzeta I, De Stio C, McCullagh LJ, Alonso-Coello P. Improving GRADE evidence tables part 1: a randomized trial shows improved understanding of content in summary-of-findings tables with a new format. J Clin Epidemiol. 2016;74:7–18.

The Northern Ireland Hub for Trials Methodology Research: SWAT/SWAR Information [ https://www.qub.ac.uk/sites/TheNorthernIrelandNetworkforTrialsMethodologyResearch/SWATSWARInformation/ ]. Accessed 31 Aug 2020.

Chick S, Sánchez P, Ferrin D, Morrice D. How to conduct a successful simulation study. In: Proceedings of the 2003 winter simulation conference: 2003; 2003. p. 66–70.

Google Scholar  

Mulrow CD. The medical review article: state of the science. Ann Intern Med. 1987;106(3):485–8.

Sacks HS, Reitman D, Pagano D, Kupelnick B. Meta-analysis: an update. Mount Sinai J Med New York. 1996;63(3–4):216–24.

CAS   Google Scholar  

Areia M, Soares M, Dinis-Ribeiro M. Quality reporting of endoscopic diagnostic studies in gastrointestinal journals: where do we stand on the use of the STARD and CONSORT statements? Endoscopy. 2010;42(2):138–47.

Knol M, Groenwold R, Grobbee D. P-values in baseline tables of randomised controlled trials are inappropriate but still common in high impact journals. Eur J Prev Cardiol. 2012;19(2):231–2.

Chen M, Cui J, Zhang AL, Sze DM, Xue CC, May BH. Adherence to CONSORT items in randomized controlled trials of integrative medicine for colorectal Cancer published in Chinese journals. J Altern Complement Med. 2018;24(2):115–24.

Hopewell S, Ravaud P, Baron G, Boutron I. Effect of editors' implementation of CONSORT guidelines on the reporting of abstracts in high impact medical journals: interrupted time series analysis. BMJ. 2012;344:e4178.

The Cochrane Methodology Register Issue 2 2009 [ https://cmr.cochrane.org/help.htm ]. Accessed 31 Aug 2020.

Mbuagbaw L, Kredo T, Welch V, Mursleen S, Ross S, Zani B, Motaze NV, Quinlan L. Critical EPICOT items were absent in Cochrane human immunodeficiency virus systematic reviews: a bibliometric analysis. J Clin Epidemiol. 2016;74:66–72.

Barton S, Peckitt C, Sclafani F, Cunningham D, Chau I. The influence of industry sponsorship on the reporting of subgroup analyses within phase III randomised controlled trials in gastrointestinal oncology. Eur J Cancer. 2015;51(18):2732–9.

Setia MS. Methodology series module 5: sampling strategies. Indian J Dermatol. 2016;61(5):505–9.

Wilson B, Burnett P, Moher D, Altman DG, Al-Shahi Salman R. Completeness of reporting of randomised controlled trials including people with transient ischaemic attack or stroke: a systematic review. Eur Stroke J. 2018;3(4):337–46.

Kahale LA, Diab B, Brignardello-Petersen R, Agarwal A, Mustafa RA, Kwong J, Neumann I, Li L, Lopes LC, Briel M, et al. Systematic reviews do not adequately report or address missing outcome data in their analyses: a methodological survey. J Clin Epidemiol. 2018;99:14–23.

De Angelis CD, Drazen JM, Frizelle FA, Haug C, Hoey J, Horton R, Kotzin S, Laine C, Marusic A, Overbeke AJPM, et al. Is this clinical trial fully registered?: a statement from the International Committee of Medical Journal Editors*. Ann Intern Med. 2005;143(2):146–8.

Ohtake PJ, Childs JD. Why publish study protocols? Phys Ther. 2014;94(9):1208–9.

Rombey T, Allers K, Mathes T, Hoffmann F, Pieper D. A descriptive analysis of the characteristics and the peer review process of systematic review protocols published in an open peer review journal from 2012 to 2017. BMC Med Res Methodol. 2019;19(1):57.

Grimes DA, Schulz KF. Bias and causal associations in observational research. Lancet. 2002;359(9302):248–52.

Porta M (ed.): A dictionary of epidemiology, 5th edn. Oxford: Oxford University Press, Inc.; 2008.

El Dib R, Tikkinen KAO, Akl EA, Gomaa HA, Mustafa RA, Agarwal A, Carpenter CR, Zhang Y, Jorge EC, Almeida R, et al. Systematic survey of randomized trials evaluating the impact of alternative diagnostic strategies on patient-important outcomes. J Clin Epidemiol. 2017;84:61–9.

Helzer JE, Robins LN, Taibleson M, Woodruff RA Jr, Reich T, Wish ED. Reliability of psychiatric diagnosis. I. a methodological review. Arch Gen Psychiatry. 1977;34(2):129–33.

Chung ST, Chacko SK, Sunehag AL, Haymond MW. Measurements of gluconeogenesis and Glycogenolysis: a methodological review. Diabetes. 2015;64(12):3996–4010.

CAS   PubMed   PubMed Central   Google Scholar  

Sterne JA, Juni P, Schulz KF, Altman DG, Bartlett C, Egger M. Statistical methods for assessing the influence of study characteristics on treatment effects in 'meta-epidemiological' research. Stat Med. 2002;21(11):1513–24.

Moen EL, Fricano-Kugler CJ, Luikart BW, O’Malley AJ. Analyzing clustered data: why and how to account for multiple observations nested within a study participant? PLoS One. 2016;11(1):e0146721.

Zyzanski SJ, Flocke SA, Dickinson LM. On the nature and analysis of clustered data. Ann Fam Med. 2004;2(3):199–200.

Mathes T, Klassen P, Pieper D. Frequency of data extraction errors and methods to increase data extraction quality: a methodological review. BMC Med Res Methodol. 2017;17(1):152.

Bui DDA, Del Fiol G, Hurdle JF, Jonnalagadda S. Extractive text summarization system to aid data extraction from full text in systematic review development. J Biomed Inform. 2016;64:265–72.

Bui DD, Del Fiol G, Jonnalagadda S. PDF text classification to leverage information extraction from publication reports. J Biomed Inform. 2016;61:141–8.

Maticic K, Krnic Martinic M, Puljak L. Assessment of reporting quality of abstracts of systematic reviews with meta-analysis using PRISMA-A and discordance in assessments between raters without prior experience. BMC Med Res Methodol. 2019;19(1):32.

Speich B. Blinding in surgical randomized clinical trials in 2015. Ann Surg. 2017;266(1):21–2.

Abraha I, Cozzolino F, Orso M, Marchesi M, Germani A, Lombardo G, Eusebi P, De Florio R, Luchetta ML, Iorio A, et al. A systematic review found that deviations from intention-to-treat are common in randomized trials and systematic reviews. J Clin Epidemiol. 2017;84:37–46.

Zhong Y, Zhou W, Jiang H, Fan T, Diao X, Yang H, Min J, Wang G, Fu J, Mao B. Quality of reporting of two-group parallel randomized controlled clinical trials of multi-herb formulae: A survey of reports indexed in the Science Citation Index Expanded. Eur J Integrative Med. 2011;3(4):e309–16.

Farrokhyar F, Chu R, Whitlock R, Thabane L. A systematic review of the quality of publications reporting coronary artery bypass grafting trials. Can J Surg. 2007;50(4):266–77.

Oltean H, Gagnier JJ. Use of clustering analysis in randomized controlled trials in orthopaedic surgery. BMC Med Res Methodol. 2015;15:17.

Fleming PS, Koletsi D, Pandis N. Blinded by PRISMA: are systematic reviewers focusing on PRISMA and ignoring other guidelines? PLoS One. 2014;9(5):e96407.

Balasubramanian SP, Wiener M, Alshameeri Z, Tiruvoipati R, Elbourne D, Reed MW. Standards of reporting of randomized controlled trials in general surgery: can we do better? Ann Surg. 2006;244(5):663–7.

de Vries TW, van Roon EN. Low quality of reporting adverse drug reactions in paediatric randomised controlled trials. Arch Dis Child. 2010;95(12):1023–6.

Borg Debono V, Zhang S, Ye C, Paul J, Arya A, Hurlburt L, Murthy Y, Thabane L. The quality of reporting of RCTs used within a postoperative pain management meta-analysis, using the CONSORT statement. BMC Anesthesiol. 2012;12:13.

Kaiser KA, Cofield SS, Fontaine KR, Glasser SP, Thabane L, Chu R, Ambrale S, Dwary AD, Kumar A, Nayyar G, et al. Is funding source related to study reporting quality in obesity or nutrition randomized control trials in top-tier medical journals? Int J Obes. 2012;36(7):977–81.

Thomas O, Thabane L, Douketis J, Chu R, Westfall AO, Allison DB. Industry funding and the reporting quality of large long-term weight loss trials. Int J Obes. 2008;32(10):1531–6.

Khan NR, Saad H, Oravec CS, Rossi N, Nguyen V, Venable GT, Lillard JC, Patel P, Taylor DR, Vaughn BN, et al. A review of industry funding in randomized controlled trials published in the neurosurgical literature-the elephant in the room. Neurosurgery. 2018;83(5):890–7.

Hansen C, Lundh A, Rasmussen K, Hrobjartsson A. Financial conflicts of interest in systematic reviews: associations with results, conclusions, and methodological quality. Cochrane Database Syst Rev. 2019;8:Mr000047.

Kiehna EN, Starke RM, Pouratian N, Dumont AS. Standards for reporting randomized controlled trials in neurosurgery. J Neurosurg. 2011;114(2):280–5.

Liu LQ, Morris PJ, Pengel LH. Compliance to the CONSORT statement of randomized controlled trials in solid organ transplantation: a 3-year overview. Transpl Int. 2013;26(3):300–6.

Bala MM, Akl EA, Sun X, Bassler D, Mertz D, Mejza F, Vandvik PO, Malaga G, Johnston BC, Dahm P, et al. Randomized trials published in higher vs. lower impact journals differ in design, conduct, and analysis. J Clin Epidemiol. 2013;66(3):286–95.

Lee SY, Teoh PJ, Camm CF, Agha RA. Compliance of randomized controlled trials in trauma surgery with the CONSORT statement. J Trauma Acute Care Surg. 2013;75(4):562–72.

Ziogas DC, Zintzaras E. Analysis of the quality of reporting of randomized controlled trials in acute and chronic myeloid leukemia, and myelodysplastic syndromes as governed by the CONSORT statement. Ann Epidemiol. 2009;19(7):494–500.

Alvarez F, Meyer N, Gourraud PA, Paul C. CONSORT adoption and quality of reporting of randomized controlled trials: a systematic analysis in two dermatology journals. Br J Dermatol. 2009;161(5):1159–65.

Mbuagbaw L, Thabane M, Vanniyasingam T, Borg Debono V, Kosa S, Zhang S, Ye C, Parpia S, Dennis BB, Thabane L. Improvement in the quality of abstracts in major clinical journals since CONSORT extension for abstracts: a systematic review. Contemporary Clin trials. 2014;38(2):245–50.

Thabane L, Chu R, Cuddy K, Douketis J. What is the quality of reporting in weight loss intervention studies? A systematic review of randomized controlled trials. Int J Obes. 2007;31(10):1554–9.

Murad MH, Wang Z. Guidelines for reporting meta-epidemiological methodology research. Evidence Based Med. 2017;22(4):139.

METRIC - MEthodological sTudy ReportIng Checklist: guidelines for reporting methodological studies in health research [ http://www.equator-network.org/library/reporting-guidelines-under-development/reporting-guidelines-under-development-for-other-study-designs/#METRIC ]. Accessed 31 Aug 2020.

Jager KJ, Zoccali C, MacLeod A, Dekker FW. Confounding: what it is and how to deal with it. Kidney Int. 2008;73(3):256–60.

Parker SG, Halligan S, Erotocritou M, Wood CPJ, Boulton RW, Plumb AAO, Windsor ACJ, Mallett S. A systematic methodological review of non-randomised interventional studies of elective ventral hernia repair: clear definitions and a standardised minimum dataset are needed. Hernia. 2019.

Bouwmeester W, Zuithoff NPA, Mallett S, Geerlings MI, Vergouwe Y, Steyerberg EW, Altman DG, Moons KGM. Reporting and methods in clinical prediction research: a systematic review. PLoS Med. 2012;9(5):1–12.

Schiller P, Burchardi N, Niestroj M, Kieser M. Quality of reporting of clinical non-inferiority and equivalence randomised trials--update and extension. Trials. 2012;13:214.

Riado Minguez D, Kowalski M, Vallve Odena M, Longin Pontzen D, Jelicic Kadic A, Jeric M, Dosenovic S, Jakus D, Vrdoljak M, Poklepovic Pericic T, et al. Methodological and reporting quality of systematic reviews published in the highest ranking journals in the field of pain. Anesth Analg. 2017;125(4):1348–54.

Thabut G, Estellat C, Boutron I, Samama CM, Ravaud P. Methodological issues in trials assessing primary prophylaxis of venous thrombo-embolism. Eur Heart J. 2005;27(2):227–36.

Puljak L, Riva N, Parmelli E, González-Lorenzo M, Moja L, Pieper D. Data extraction methods: an analysis of internal reporting discrepancies in single manuscripts and practical advice. J Clin Epidemiol. 2020;117:158–64.

Ritchie A, Seubert L, Clifford R, Perry D, Bond C. Do randomised controlled trials relevant to pharmacy meet best practice standards for quality conduct and reporting? A systematic review. Int J Pharm Pract. 2019.

Babic A, Vuka I, Saric F, Proloscic I, Slapnicar E, Cavar J, Pericic TP, Pieper D, Puljak L. Overall bias methods and their use in sensitivity analysis of Cochrane reviews were not consistent. J Clin Epidemiol. 2019.

Tan A, Porcher R, Crequit P, Ravaud P, Dechartres A. Differences in treatment effect size between overall survival and progression-free survival in immunotherapy trials: a Meta-epidemiologic study of trials with results posted at ClinicalTrials.gov. J Clin Oncol. 2017;35(15):1686–94.

Croitoru D, Huang Y, Kurdina A, Chan AW, Drucker AM. Quality of reporting in systematic reviews published in dermatology journals. Br J Dermatol. 2020;182(6):1469–76.

Khan MS, Ochani RK, Shaikh A, Vaduganathan M, Khan SU, Fatima K, Yamani N, Mandrola J, Doukky R, Krasuski RA: Assessing the Quality of Reporting of Harms in Randomized Controlled Trials Published in High Impact Cardiovascular Journals. Eur Heart J Qual Care Clin Outcomes 2019.

Rosmarakis ES, Soteriades ES, Vergidis PI, Kasiakou SK, Falagas ME. From conference abstract to full paper: differences between data presented in conferences and journals. FASEB J. 2005;19(7):673–80.

Mueller M, D’Addario M, Egger M, Cevallos M, Dekkers O, Mugglin C, Scott P. Methods to systematically review and meta-analyse observational studies: a systematic scoping review of recommendations. BMC Med Res Methodol. 2018;18(1):44.

Li G, Abbade LPF, Nwosu I, Jin Y, Leenus A, Maaz M, Wang M, Bhatt M, Zielinski L, Sanger N, et al. A scoping review of comparisons between abstracts and full reports in primary biomedical research. BMC Med Res Methodol. 2017;17(1):181.

Krnic Martinic M, Pieper D, Glatt A, Puljak L. Definition of a systematic review used in overviews of systematic reviews, meta-epidemiological studies and textbooks. BMC Med Res Methodol. 2019;19(1):203.

Analytical study [ https://medical-dictionary.thefreedictionary.com/analytical+study ]. Accessed 31 Aug 2020.

Tricco AC, Tetzlaff J, Pham B, Brehaut J, Moher D. Non-Cochrane vs. Cochrane reviews were twice as likely to have positive conclusion statements: cross-sectional study. J Clin Epidemiol. 2009;62(4):380–6 e381.

Schalken N, Rietbergen C. The reporting quality of systematic reviews and Meta-analyses in industrial and organizational psychology: a systematic review. Front Psychol. 2017;8:1395.

Ranker LR, Petersen JM, Fox MP. Awareness of and potential for dependent error in the observational epidemiologic literature: A review. Ann Epidemiol. 2019;36:15–9 e12.

Paquette M, Alotaibi AM, Nieuwlaat R, Santesso N, Mbuagbaw L. A meta-epidemiological study of subgroup analyses in cochrane systematic reviews of atrial fibrillation. Syst Rev. 2019;8(1):241.

Download references

Acknowledgements

This work did not receive any dedicated funding.

Author information

Authors and affiliations.

Department of Health Research Methods, Evidence and Impact, McMaster University, Hamilton, ON, Canada

Lawrence Mbuagbaw, Daeria O. Lawson & Lehana Thabane

Biostatistics Unit/FSORC, 50 Charlton Avenue East, St Joseph’s Healthcare—Hamilton, 3rd Floor Martha Wing, Room H321, Hamilton, Ontario, L8N 4A6, Canada

Lawrence Mbuagbaw & Lehana Thabane

Centre for the Development of Best Practices in Health, Yaoundé, Cameroon

Lawrence Mbuagbaw

Center for Evidence-Based Medicine and Health Care, Catholic University of Croatia, Ilica 242, 10000, Zagreb, Croatia

Livia Puljak

Department of Epidemiology and Biostatistics, School of Public Health – Bloomington, Indiana University, Bloomington, IN, 47405, USA

David B. Allison

Departments of Paediatrics and Anaesthesia, McMaster University, Hamilton, ON, Canada

Lehana Thabane

Centre for Evaluation of Medicine, St. Joseph’s Healthcare-Hamilton, Hamilton, ON, Canada

Population Health Research Institute, Hamilton Health Sciences, Hamilton, ON, Canada

You can also search for this author in PubMed   Google Scholar

Contributions

LM conceived the idea and drafted the outline and paper. DOL and LT commented on the idea and draft outline. LM, LP and DOL performed literature searches and data extraction. All authors (LM, DOL, LT, LP, DBA) reviewed several draft versions of the manuscript and approved the final manuscript.

Corresponding author

Correspondence to Lawrence Mbuagbaw .

Ethics declarations

Ethics approval and consent to participate.

Not applicable.

Consent for publication

Competing interests.

DOL, DBA, LM, LP and LT are involved in the development of a reporting guideline for methodological studies.

Additional information

Publisher’s note.

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ . The Creative Commons Public Domain Dedication waiver ( http://creativecommons.org/publicdomain/zero/1.0/ ) applies to the data made available in this article, unless otherwise stated in a credit line to the data.

Reprints and permissions

About this article

Cite this article.

Mbuagbaw, L., Lawson, D.O., Puljak, L. et al. A tutorial on methodological studies: the what, when, how and why. BMC Med Res Methodol 20 , 226 (2020). https://doi.org/10.1186/s12874-020-01107-7

Download citation

Received : 27 May 2020

Accepted : 27 August 2020

Published : 07 September 2020

DOI : https://doi.org/10.1186/s12874-020-01107-7

Share this article

Anyone you share the following link with will be able to read this content:

Sorry, a shareable link is not currently available for this article.

Provided by the Springer Nature SharedIt content-sharing initiative

• Methodological study
• Meta-epidemiology
• Research methods
• Research-on-research

BMC Medical Research Methodology

ISSN: 1471-2288

• General enquiries: [email protected]

Get science-backed answers as you write with Paperpal's Research feature

What is Research Methodology? Definition, Types, and Examples

Research methodology 1,2 is a structured and scientific approach used to collect, analyze, and interpret quantitative or qualitative data to answer research questions or test hypotheses. A research methodology is like a plan for carrying out research and helps keep researchers on track by limiting the scope of the research. Several aspects must be considered before selecting an appropriate research methodology, such as research limitations and ethical concerns that may affect your research.

The research methodology section in a scientific paper describes the different methodological choices made, such as the data collection and analysis methods, and why these choices were selected. The reasons should explain why the methods chosen are the most appropriate to answer the research question. A good research methodology also helps ensure the reliability and validity of the research findings. There are three types of research methodology—quantitative, qualitative, and mixed-method, which can be chosen based on the research objectives.

What is research methodology ?

A research methodology describes the techniques and procedures used to identify and analyze information regarding a specific research topic. It is a process by which researchers design their study so that they can achieve their objectives using the selected research instruments. It includes all the important aspects of research, including research design, data collection methods, data analysis methods, and the overall framework within which the research is conducted. While these points can help you understand what is research methodology, you also need to know why it is important to pick the right methodology.

Why is research methodology important?

Having a good research methodology in place has the following advantages: 3

• Helps other researchers who may want to replicate your research; the explanations will be of benefit to them.
• You can easily answer any questions about your research if they arise at a later stage.
• A research methodology provides a framework and guidelines for researchers to clearly define research questions, hypotheses, and objectives.
• It helps researchers identify the most appropriate research design, sampling technique, and data collection and analysis methods.
• A sound research methodology helps researchers ensure that their findings are valid and reliable and free from biases and errors.
• It also helps ensure that ethical guidelines are followed while conducting research.
• A good research methodology helps researchers in planning their research efficiently, by ensuring optimum usage of their time and resources.

Writing the methods section of a research paper? Let Paperpal help you achieve perfection

Types of research methodology.

There are three types of research methodology based on the type of research and the data required. 1

• Quantitative research methodology focuses on measuring and testing numerical data. This approach is good for reaching a large number of people in a short amount of time. This type of research helps in testing the causal relationships between variables, making predictions, and generalizing results to wider populations.
• Qualitative research methodology examines the opinions, behaviors, and experiences of people. It collects and analyzes words and textual data. This research methodology requires fewer participants but is still more time consuming because the time spent per participant is quite large. This method is used in exploratory research where the research problem being investigated is not clearly defined.
• Mixed-method research methodology uses the characteristics of both quantitative and qualitative research methodologies in the same study. This method allows researchers to validate their findings, verify if the results observed using both methods are complementary, and explain any unexpected results obtained from one method by using the other method.

What are the types of sampling designs in research methodology?

Sampling 4 is an important part of a research methodology and involves selecting a representative sample of the population to conduct the study, making statistical inferences about them, and estimating the characteristics of the whole population based on these inferences. There are two types of sampling designs in research methodology—probability and nonprobability.

• Probability sampling

In this type of sampling design, a sample is chosen from a larger population using some form of random selection, that is, every member of the population has an equal chance of being selected. The different types of probability sampling are:

• Systematic —sample members are chosen at regular intervals. It requires selecting a starting point for the sample and sample size determination that can be repeated at regular intervals. This type of sampling method has a predefined range; hence, it is the least time consuming.
• Stratified —researchers divide the population into smaller groups that don’t overlap but represent the entire population. While sampling, these groups can be organized, and then a sample can be drawn from each group separately.
• Cluster —the population is divided into clusters based on demographic parameters like age, sex, location, etc.
• Convenience —selects participants who are most easily accessible to researchers due to geographical proximity, availability at a particular time, etc.
• Purposive —participants are selected at the researcher’s discretion. Researchers consider the purpose of the study and the understanding of the target audience.
• Snowball —already selected participants use their social networks to refer the researcher to other potential participants.
• Quota —while designing the study, the researchers decide how many people with which characteristics to include as participants. The characteristics help in choosing people most likely to provide insights into the subject.

What are data collection methods?

During research, data are collected using various methods depending on the research methodology being followed and the research methods being undertaken. Both qualitative and quantitative research have different data collection methods, as listed below.

Qualitative research 5

• One-on-one interviews: Helps the interviewers understand a respondent’s subjective opinion and experience pertaining to a specific topic or event
• Document study/literature review/record keeping: Researchers’ review of already existing written materials such as archives, annual reports, research articles, guidelines, policy documents, etc.
• Focus groups: Constructive discussions that usually include a small sample of about 6-10 people and a moderator, to understand the participants’ opinion on a given topic.
• Qualitative observation : Researchers collect data using their five senses (sight, smell, touch, taste, and hearing).

Quantitative research 6

• Sampling: The most common type is probability sampling.
• Interviews: Commonly telephonic or done in-person.
• Observations: Structured observations are most commonly used in quantitative research. In this method, researchers make observations about specific behaviors of individuals in a structured setting.
• Document review: Reviewing existing research or documents to collect evidence for supporting the research.
• Surveys and questionnaires. Surveys can be administered both online and offline depending on the requirement and sample size.

Let Paperpal help you write the perfect research methods section. Start now!

What are data analysis methods.

The data collected using the various methods for qualitative and quantitative research need to be analyzed to generate meaningful conclusions. These data analysis methods 7 also differ between quantitative and qualitative research.

Quantitative research involves a deductive method for data analysis where hypotheses are developed at the beginning of the research and precise measurement is required. The methods include statistical analysis applications to analyze numerical data and are grouped into two categories—descriptive and inferential.

Descriptive analysis is used to describe the basic features of different types of data to present it in a way that ensures the patterns become meaningful. The different types of descriptive analysis methods are:

• Measures of frequency (count, percent, frequency)
• Measures of central tendency (mean, median, mode)
• Measures of dispersion or variation (range, variance, standard deviation)
• Measure of position (percentile ranks, quartile ranks)

Inferential analysis is used to make predictions about a larger population based on the analysis of the data collected from a smaller population. This analysis is used to study the relationships between different variables. Some commonly used inferential data analysis methods are:

• Correlation: To understand the relationship between two or more variables.
• Cross-tabulation: Analyze the relationship between multiple variables.
• Regression analysis: Study the impact of independent variables on the dependent variable.
• Frequency tables: To understand the frequency of data.
• Analysis of variance: To test the degree to which two or more variables differ in an experiment.

Qualitative research involves an inductive method for data analysis where hypotheses are developed after data collection. The methods include:

• Content analysis: For analyzing documented information from text and images by determining the presence of certain words or concepts in texts.
• Narrative analysis: For analyzing content obtained from sources such as interviews, field observations, and surveys. The stories and opinions shared by people are used to answer research questions.
• Discourse analysis: For analyzing interactions with people considering the social context, that is, the lifestyle and environment, under which the interaction occurs.
• Grounded theory: Involves hypothesis creation by data collection and analysis to explain why a phenomenon occurred.
• Thematic analysis: To identify important themes or patterns in data and use these to address an issue.

How to choose a research methodology?

Here are some important factors to consider when choosing a research methodology: 8

• Research objectives, aims, and questions —these would help structure the research design.
• Review existing literature to identify any gaps in knowledge.
• Check the statistical requirements —if data-driven or statistical results are needed then quantitative research is the best. If the research questions can be answered based on people’s opinions and perceptions, then qualitative research is most suitable.
• Sample size —sample size can often determine the feasibility of a research methodology. For a large sample, less effort- and time-intensive methods are appropriate.
• Constraints —constraints of time, geography, and resources can help define the appropriate methodology.

Got writer’s block? Kickstart your research paper writing with Paperpal now!

How to write a research methodology .

A research methodology should include the following components: 3,9

• Research design —should be selected based on the research question and the data required. Common research designs include experimental, quasi-experimental, correlational, descriptive, and exploratory.
• Research method —this can be quantitative, qualitative, or mixed-method.
• Reason for selecting a specific methodology —explain why this methodology is the most suitable to answer your research problem.
• Research instruments —explain the research instruments you plan to use, mainly referring to the data collection methods such as interviews, surveys, etc. Here as well, a reason should be mentioned for selecting the particular instrument.
• Sampling —this involves selecting a representative subset of the population being studied.
• Data collection —involves gathering data using several data collection methods, such as surveys, interviews, etc.
• Data analysis —describe the data analysis methods you will use once you’ve collected the data.
• Research limitations —mention any limitations you foresee while conducting your research.
• Validity and reliability —validity helps identify the accuracy and truthfulness of the findings; reliability refers to the consistency and stability of the results over time and across different conditions.
• Ethical considerations —research should be conducted ethically. The considerations include obtaining consent from participants, maintaining confidentiality, and addressing conflicts of interest.

Streamline Your Research Paper Writing Process with Paperpal

The methods section is a critical part of the research papers, allowing researchers to use this to understand your findings and replicate your work when pursuing their own research. However, it is usually also the most difficult section to write. This is where Paperpal can help you overcome the writer’s block and create the first draft in minutes with Paperpal Copilot, its secure generative AI feature suite.  

With Paperpal you can get research advice, write and refine your work, rephrase and verify the writing, and ensure submission readiness, all in one place. Here’s how you can use Paperpal to develop the first draft of your methods section.  

• Generate an outline: Input some details about your research to instantly generate an outline for your methods section 
• Develop the section: Use the outline and suggested sentence templates to expand your ideas and develop the first draft.  
• P araph ras e and trim : Get clear, concise academic text with paraphrasing that conveys your work effectively and word reduction to fix redundancies. 
• Choose the right words: Enhance text by choosing contextual synonyms based on how the words have been used in previously published work.  
• Check and verify text : Make sure the generated text showcases your methods correctly, has all the right citations, and is original and authentic. .   

You can repeat this process to develop each section of your research manuscript, including the title, abstract and keywords. Ready to write your research papers faster, better, and without the stress? Sign up for Paperpal and start writing today!

Frequently Asked Questions

Q1. What are the key components of research methodology?

A1. A good research methodology has the following key components:

• Research design
• Data collection procedures
• Data analysis methods
• Ethical considerations

Q2. Why is ethical consideration important in research methodology?

A2. Ethical consideration is important in research methodology to ensure the readers of the reliability and validity of the study. Researchers must clearly mention the ethical norms and standards followed during the conduct of the research and also mention if the research has been cleared by any institutional board. The following 10 points are the important principles related to ethical considerations: 10

• Participants should not be subjected to harm.
• Respect for the dignity of participants should be prioritized.
• Full consent should be obtained from participants before the study.
• Participants’ privacy should be ensured.
• Confidentiality of the research data should be ensured.
• Anonymity of individuals and organizations participating in the research should be maintained.
• The aims and objectives of the research should not be exaggerated.
• Affiliations, sources of funding, and any possible conflicts of interest should be declared.
• Communication in relation to the research should be honest and transparent.
• Misleading information and biased representation of primary data findings should be avoided.

Q3. What is the difference between methodology and method?

A3. Research methodology is different from a research method, although both terms are often confused. Research methods are the tools used to gather data, while the research methodology provides a framework for how research is planned, conducted, and analyzed. The latter guides researchers in making decisions about the most appropriate methods for their research. Research methods refer to the specific techniques, procedures, and tools used by researchers to collect, analyze, and interpret data, for instance surveys, questionnaires, interviews, etc.

Research methodology is, thus, an integral part of a research study. It helps ensure that you stay on track to meet your research objectives and answer your research questions using the most appropriate data collection and analysis tools based on your research design.

Accelerate your research paper writing with Paperpal. Try for free now!

• Research methodologies. Pfeiffer Library website. Accessed August 15, 2023. https://library.tiffin.edu/researchmethodologies/whatareresearchmethodologies
• Types of research methodology. Eduvoice website. Accessed August 16, 2023. https://eduvoice.in/types-research-methodology/
• The basics of research methodology: A key to quality research. Voxco. Accessed August 16, 2023. https://www.voxco.com/blog/what-is-research-methodology/
• Sampling methods: Types with examples. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/types-of-sampling-for-social-research/
• What is qualitative research? Methods, types, approaches, examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-qualitative-research-methods-types-examples/
• What is quantitative research? Definition, methods, types, and examples. Researcher.Life blog. Accessed August 15, 2023. https://researcher.life/blog/article/what-is-quantitative-research-types-and-examples/
• Data analysis in research: Types & methods. QuestionPro website. Accessed August 16, 2023. https://www.questionpro.com/blog/data-analysis-in-research/#Data_analysis_in_qualitative_research
• Factors to consider while choosing the right research methodology. PhD Monster website. Accessed August 17, 2023. https://www.phdmonster.com/factors-to-consider-while-choosing-the-right-research-methodology/
• What is research methodology? Research and writing guides. Accessed August 14, 2023. https://paperpile.com/g/what-is-research-methodology/
• Ethical considerations. Business research methodology website. Accessed August 17, 2023. https://research-methodology.net/research-methodology/ethical-considerations/

Paperpal is a comprehensive AI writing toolkit that helps students and researchers achieve 2x the writing in half the time. It leverages 21+ years of STM experience and insights from millions of research articles to provide in-depth academic writing, language editing, and submission readiness support to help you write better, faster.  

Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

Experience the future of academic writing – Sign up to Paperpal and start writing for free!  

Related Reads:

• Dangling Modifiers and How to Avoid Them in Your Writing 
• Webinar: How to Use Generative AI Tools Ethically in Your Academic Writing
• Research Outlines: How to Write An Introduction Section in Minutes with Paperpal Copilot
• How to Paraphrase Research Papers Effectively

Language and Grammar Rules for Academic Writing

Climatic vs. climactic: difference and examples, you may also like, how paperpal is enhancing academic productivity and accelerating..., academic editing: how to self-edit academic text with..., 4 ways paperpal encourages responsible writing with ai, what are scholarly sources and where can you..., how to write a hypothesis types and examples , what is academic writing: tips for students, what is hedging in academic writing  , how to use ai to enhance your college..., how to use paperpal to generate emails &..., ai in education: it’s time to change the....

• Privacy Policy

Home » Research Methodology – Types, Examples and writing Guide

Research Methodology – Types, Examples and writing Guide

Table of Contents

Research Methodology

Definition:

Research Methodology refers to the systematic and scientific approach used to conduct research, investigate problems, and gather data and information for a specific purpose. It involves the techniques and procedures used to identify, collect , analyze , and interpret data to answer research questions or solve research problems . Moreover, They are philosophical and theoretical frameworks that guide the research process.

Structure of Research Methodology

Research methodology formats can vary depending on the specific requirements of the research project, but the following is a basic example of a structure for a research methodology section:

I. Introduction

• Provide an overview of the research problem and the need for a research methodology section
• Outline the main research questions and objectives

II. Research Design

• Explain the research design chosen and why it is appropriate for the research question(s) and objectives
• Discuss any alternative research designs considered and why they were not chosen
• Describe the research setting and participants (if applicable)

III. Data Collection Methods

• Describe the methods used to collect data (e.g., surveys, interviews, observations)
• Explain how the data collection methods were chosen and why they are appropriate for the research question(s) and objectives
• Detail any procedures or instruments used for data collection

IV. Data Analysis Methods

• Describe the methods used to analyze the data (e.g., statistical analysis, content analysis )
• Explain how the data analysis methods were chosen and why they are appropriate for the research question(s) and objectives
• Detail any procedures or software used for data analysis

V. Ethical Considerations

• Discuss any ethical issues that may arise from the research and how they were addressed
• Explain how informed consent was obtained (if applicable)
• Detail any measures taken to ensure confidentiality and anonymity

VI. Limitations

• Identify any potential limitations of the research methodology and how they may impact the results and conclusions

VII. Conclusion

• Summarize the key aspects of the research methodology section
• Explain how the research methodology addresses the research question(s) and objectives

Research Methodology Types

Types of Research Methodology are as follows:

Quantitative Research Methodology

This is a research methodology that involves the collection and analysis of numerical data using statistical methods. This type of research is often used to study cause-and-effect relationships and to make predictions.

Qualitative Research Methodology

This is a research methodology that involves the collection and analysis of non-numerical data such as words, images, and observations. This type of research is often used to explore complex phenomena, to gain an in-depth understanding of a particular topic, and to generate hypotheses.

Mixed-Methods Research Methodology

This is a research methodology that combines elements of both quantitative and qualitative research. This approach can be particularly useful for studies that aim to explore complex phenomena and to provide a more comprehensive understanding of a particular topic.

Case Study Research Methodology

This is a research methodology that involves in-depth examination of a single case or a small number of cases. Case studies are often used in psychology, sociology, and anthropology to gain a detailed understanding of a particular individual or group.

Action Research Methodology

This is a research methodology that involves a collaborative process between researchers and practitioners to identify and solve real-world problems. Action research is often used in education, healthcare, and social work.

Experimental Research Methodology

This is a research methodology that involves the manipulation of one or more independent variables to observe their effects on a dependent variable. Experimental research is often used to study cause-and-effect relationships and to make predictions.

Survey Research Methodology

This is a research methodology that involves the collection of data from a sample of individuals using questionnaires or interviews. Survey research is often used to study attitudes, opinions, and behaviors.

Grounded Theory Research Methodology

This is a research methodology that involves the development of theories based on the data collected during the research process. Grounded theory is often used in sociology and anthropology to generate theories about social phenomena.

Research Methodology Example

An Example of Research Methodology could be the following:

Research Methodology for Investigating the Effectiveness of Cognitive Behavioral Therapy in Reducing Symptoms of Depression in Adults

Introduction:

The aim of this research is to investigate the effectiveness of cognitive-behavioral therapy (CBT) in reducing symptoms of depression in adults. To achieve this objective, a randomized controlled trial (RCT) will be conducted using a mixed-methods approach.

Research Design:

The study will follow a pre-test and post-test design with two groups: an experimental group receiving CBT and a control group receiving no intervention. The study will also include a qualitative component, in which semi-structured interviews will be conducted with a subset of participants to explore their experiences of receiving CBT.

Participants:

Participants will be recruited from community mental health clinics in the local area. The sample will consist of 100 adults aged 18-65 years old who meet the diagnostic criteria for major depressive disorder. Participants will be randomly assigned to either the experimental group or the control group.

Intervention :

The experimental group will receive 12 weekly sessions of CBT, each lasting 60 minutes. The intervention will be delivered by licensed mental health professionals who have been trained in CBT. The control group will receive no intervention during the study period.

Data Collection:

Quantitative data will be collected through the use of standardized measures such as the Beck Depression Inventory-II (BDI-II) and the Generalized Anxiety Disorder-7 (GAD-7). Data will be collected at baseline, immediately after the intervention, and at a 3-month follow-up. Qualitative data will be collected through semi-structured interviews with a subset of participants from the experimental group. The interviews will be conducted at the end of the intervention period, and will explore participants’ experiences of receiving CBT.

Data Analysis:

Quantitative data will be analyzed using descriptive statistics, t-tests, and mixed-model analyses of variance (ANOVA) to assess the effectiveness of the intervention. Qualitative data will be analyzed using thematic analysis to identify common themes and patterns in participants’ experiences of receiving CBT.

Ethical Considerations:

This study will comply with ethical guidelines for research involving human subjects. Participants will provide informed consent before participating in the study, and their privacy and confidentiality will be protected throughout the study. Any adverse events or reactions will be reported and managed appropriately.

Data Management:

All data collected will be kept confidential and stored securely using password-protected databases. Identifying information will be removed from qualitative data transcripts to ensure participants’ anonymity.

Limitations:

One potential limitation of this study is that it only focuses on one type of psychotherapy, CBT, and may not generalize to other types of therapy or interventions. Another limitation is that the study will only include participants from community mental health clinics, which may not be representative of the general population.

Conclusion:

This research aims to investigate the effectiveness of CBT in reducing symptoms of depression in adults. By using a randomized controlled trial and a mixed-methods approach, the study will provide valuable insights into the mechanisms underlying the relationship between CBT and depression. The results of this study will have important implications for the development of effective treatments for depression in clinical settings.

How to Write Research Methodology

Writing a research methodology involves explaining the methods and techniques you used to conduct research, collect data, and analyze results. It’s an essential section of any research paper or thesis, as it helps readers understand the validity and reliability of your findings. Here are the steps to write a research methodology:

• Start by explaining your research question: Begin the methodology section by restating your research question and explaining why it’s important. This helps readers understand the purpose of your research and the rationale behind your methods.
• Describe your research design: Explain the overall approach you used to conduct research. This could be a qualitative or quantitative research design, experimental or non-experimental, case study or survey, etc. Discuss the advantages and limitations of the chosen design.
• Discuss your sample: Describe the participants or subjects you included in your study. Include details such as their demographics, sampling method, sample size, and any exclusion criteria used.
• Describe your data collection methods : Explain how you collected data from your participants. This could include surveys, interviews, observations, questionnaires, or experiments. Include details on how you obtained informed consent, how you administered the tools, and how you minimized the risk of bias.
• Explain your data analysis techniques: Describe the methods you used to analyze the data you collected. This could include statistical analysis, content analysis, thematic analysis, or discourse analysis. Explain how you dealt with missing data, outliers, and any other issues that arose during the analysis.
• Discuss the validity and reliability of your research : Explain how you ensured the validity and reliability of your study. This could include measures such as triangulation, member checking, peer review, or inter-coder reliability.
• Acknowledge any limitations of your research: Discuss any limitations of your study, including any potential threats to validity or generalizability. This helps readers understand the scope of your findings and how they might apply to other contexts.
• Provide a summary: End the methodology section by summarizing the methods and techniques you used to conduct your research. This provides a clear overview of your research methodology and helps readers understand the process you followed to arrive at your findings.

When to Write Research Methodology

Research methodology is typically written after the research proposal has been approved and before the actual research is conducted. It should be written prior to data collection and analysis, as it provides a clear roadmap for the research project.

The research methodology is an important section of any research paper or thesis, as it describes the methods and procedures that will be used to conduct the research. It should include details about the research design, data collection methods, data analysis techniques, and any ethical considerations.

The methodology should be written in a clear and concise manner, and it should be based on established research practices and standards. It is important to provide enough detail so that the reader can understand how the research was conducted and evaluate the validity of the results.

Applications of Research Methodology

Here are some of the applications of research methodology:

• To identify the research problem: Research methodology is used to identify the research problem, which is the first step in conducting any research.
• To design the research: Research methodology helps in designing the research by selecting the appropriate research method, research design, and sampling technique.
• To collect data: Research methodology provides a systematic approach to collect data from primary and secondary sources.
• To analyze data: Research methodology helps in analyzing the collected data using various statistical and non-statistical techniques.
• To test hypotheses: Research methodology provides a framework for testing hypotheses and drawing conclusions based on the analysis of data.
• To generalize findings: Research methodology helps in generalizing the findings of the research to the target population.
• To develop theories : Research methodology is used to develop new theories and modify existing theories based on the findings of the research.
• To evaluate programs and policies : Research methodology is used to evaluate the effectiveness of programs and policies by collecting data and analyzing it.
• To improve decision-making: Research methodology helps in making informed decisions by providing reliable and valid data.

Purpose of Research Methodology

Research methodology serves several important purposes, including:

• To guide the research process: Research methodology provides a systematic framework for conducting research. It helps researchers to plan their research, define their research questions, and select appropriate methods and techniques for collecting and analyzing data.
• To ensure research quality: Research methodology helps researchers to ensure that their research is rigorous, reliable, and valid. It provides guidelines for minimizing bias and error in data collection and analysis, and for ensuring that research findings are accurate and trustworthy.
• To replicate research: Research methodology provides a clear and detailed account of the research process, making it possible for other researchers to replicate the study and verify its findings.
• To advance knowledge: Research methodology enables researchers to generate new knowledge and to contribute to the body of knowledge in their field. It provides a means for testing hypotheses, exploring new ideas, and discovering new insights.
• To inform decision-making: Research methodology provides evidence-based information that can inform policy and decision-making in a variety of fields, including medicine, public health, education, and business.

Advantages of Research Methodology

Research methodology has several advantages that make it a valuable tool for conducting research in various fields. Here are some of the key advantages of research methodology:

• Systematic and structured approach : Research methodology provides a systematic and structured approach to conducting research, which ensures that the research is conducted in a rigorous and comprehensive manner.
• Objectivity : Research methodology aims to ensure objectivity in the research process, which means that the research findings are based on evidence and not influenced by personal bias or subjective opinions.
• Replicability : Research methodology ensures that research can be replicated by other researchers, which is essential for validating research findings and ensuring their accuracy.
• Reliability : Research methodology aims to ensure that the research findings are reliable, which means that they are consistent and can be depended upon.
• Validity : Research methodology ensures that the research findings are valid, which means that they accurately reflect the research question or hypothesis being tested.
• Efficiency : Research methodology provides a structured and efficient way of conducting research, which helps to save time and resources.
• Flexibility : Research methodology allows researchers to choose the most appropriate research methods and techniques based on the research question, data availability, and other relevant factors.
• Scope for innovation: Research methodology provides scope for innovation and creativity in designing research studies and developing new research techniques.

Research Methodology Vs Research Methods

About the author.

Muhammad Hassan

Researcher, Academic Writer, Web developer

You may also like

How to Cite Research Paper – All Formats and...

Data Collection – Methods Types and Examples

Delimitations in Research – Types, Examples and...

Research Paper Format – Types, Examples and...

Research Process – Steps, Examples and Tips

Research Design – Types, Methods and Examples

Cookie consent

We use our own and third-party cookies to show you more relevant content based on your browsing and navigation history. Please accept or manage your cookie settings below. Here's our   cookie policy

• Form Builder Signups and orders
• Survey maker Research and feedback
• Quiz Maker Trivia and product match
• Find Customers Generate more leads
• Get Feedback Discover ways to improve
• Do research Uncover trends and ideas
• Marketers Forms for marketing teams
• Product Forms for product teams
• HR Forms for HR teams
• Customer success Forms for customer success teams
• Business Forms for general business
• Form templates
• Survey templates
• Quiz templates
• Poll templates
• Order forms
• Feedback forms
• Satisfaction surveys
• Application forms
• Feedback surveys
• Evaluation forms
• Request forms
• Signup forms
• Business surveys
• Marketing surveys
• Report forms
• Customer feedback form
• Registration form
• Branding questionnaire
• 360 feedback
• Lead generation
• Contact form
• Signup sheet

• Help center Find quick answers
• Contact us Speak to someone
• Our blog Get inspired
• Our community Share and learn
• Our guides Tips and how-to
• Updates News and announcements
• Brand Our guidelines
• Partners Browse or join
• Careers Join our team
• → The 6-Step Guide to Market Research P...

The 6-Step Guide to Market Research Processes

Looking for a step-by-step guide to market research processes? Learn more about the marketing research process and methods to gather data—and make the most of it.

Latest posts on Tips

Typeform    |    05.2024

Typeform    |    04.2024

Say what you will about McDonald’s, but one of the things most respected about their brand is the international menu concept.

From maple and bacon poutine in Canada and gazpacho in Spain to India’s McPaneer Royale, McDonald’s knows how to give the people what they want.

And how do they inject local appeal in a global brand? By gaining a deep understanding of the consumers in every target market they plan to enter.

If you’re thinking about doing consumer insights research, you should be familiar with market research processes. Let’s start with the basics. What is market research, and how is it different from marketing research?

What is market research?

People often confuse market research and marketing research. Aren’t they just different words for the same thing?

ESOMAR, the global research and data association, and the American Marketing Association would disagree. Here’s the gist:

Market research emphasizes the process of collecting consumer data , while marketing research refers to the product of that information and/or a function within an organization.

Essentially, you might be looking for a marketing researcher to conduct market research. Market research will help you answer questions about your customers, your competitors, or current and potential markets.

The 6-step marketing research process

Market research can seem like a mystery.

However, market research processes are quite systematic—well, in theory. In practice, the steps involve exploration, creativity, and abstraction.

Here are a few steps you can follow to make it a bit easier.

1. Identify the problem

Researchers are curious people. That’s why every research project starts with a question.

What is the part of your business you want to know more about? Identifying the problem is the most important step in market research processes. It’s going to determine every step you take in the future—of market research, anyway.

Not sure where to start? Here are a few tips:

Look for marketing challenges or opportunities. Maybe your brand awareness could use a boost. You've noticed declining customer loyalty, or you’re considering opportunities in emerging markets.

Frame it as a question. Why is customer loyalty decreasing? How can we enter the market for luxury hotels? What does our customer’s typical path to purchase look like?

Determine what type of problem you have. In market research, a problem can be ambiguous, clearly defined, or somewhere in the middle. Do you know the variables and factors influencing what you want to measure? This is important as it'll influence your overall research design, which is up next.

2. Design the research

There are three types of research designs. The design you choose will be informed by how well-defined your problem is.

If you don’t know much about the problem, you need:

Exploratory research: If you don’t know the major variables or factors at play, your research is ambiguous. Exploratory research can help you develop a hypothesis or ask a more precise question. If you have a vague idea about what’s important to solve the problem, you need:

Descriptive research: Descriptive research does what it says on the box— it describes a certain phenomenon or the characteristics of a population. It can build on exploratory research but doesn’t give insight into the how, when, or why. Descriptive research is useful for parsing out market segments and measuring performance. Consequently, you need a pretty good idea of what you’re measuring and how it'll be measured. If you want to know how cause and effect are linked, you need:

Causal research: Market researchers conduct causal research when they want to understand the relationships between two or more variables. Simply put, causal research helps you understand cause and effect.

3. Choose your sample and market research methods

Data is the essence of market research. At the end of these market research processes, data is analyzed, interpreted, and turned into information and actionable insights.

Data can be qualitative or quantitative . Qualitative data can take many forms, from descriptions to audio and video. Quantitative data is typically presented in values and figures.

When choosing your sample, you must select the population you want to study. A population is a group with some shared characteristics that you’re interested in gathering data from. It can be broad (Canadians) or narrow (independent gym owners in Chicago).

No matter how small or large your population, you’ll unlikely be able to work with everyone.

The key to choosing a good sample is that it is representative. That means the people you select to participate (the sample) should reflect the larger group you’re studying.

4. Get the data

There are two forms of data you can collect: primary and secondary data.

Primary data is gathered specifically for your project. Secondary data has already been collected, either internally or externally through government agencies, consulting or market research firms, websites, social networks, and so on.

Depending on your research design, you may want to check internally for secondary data. For example, let’s say you’re trying to understand the annual purchase cycle for your business. You'd gather sales and reports and company records—that's secondary data.

But of course, secondary data still needs to be prepared for analysis

There are two ways to collect primary data: directly or indirectly. Direct data collection is just that—you are speaking to your participants directly. That can be through surveys, interviews, focus groups, and so on. Indirect data collection typically means observation. Think in-store observation, shelf experiments, or website heatmaps.

5. Analyze the data

Data analysis is a process of looking for patterns in data and trying to understand why those patterns exist. Data can be analyzed quantitatively or qualitatively.

Quantitative data analysis is a process more complicated than can be described here. Unless you’re a math whiz, you’ll probably just use a data analysis software like SPSS or StatCrunch.

Qualitative data analysis typically involves coding—but not the computer programming kind, don’t you worry. This type of coding can be done by hand or using software such as NVivo. It involves looking for themes, concepts, and words that are repeated throughout the data.

6. Interpret and present the insights

Interpretation involves answering the question: What does the data tell me about what I wanted to know?

That’s where themes and patterns come in. You can describe trends and present them using figures or descriptions drawn from your participants.

Part of interpretation is using what you know about customers, businesses, or markets to provide recommendations for how to move forward. These data-driven suggestions should offer a solution to the initial problem. The results of the research can also bring to light a problem you weren’t even aware you had.

Overview of market research methods

Market researchers are able to draw on a large toolbox of market research methods. Typically, they fall into the qualitative or quantitative category because of the type of data they produce.

Focus groups

Best for: Exploratory research

Type of method: Qualitative

A market research technique that involves a group discussion about certain topics led by a moderator to uncover the thoughts and opinions of participants.

In-depth interviews

Best for: Descriptive research

An interview that's conducted with an individual aimed at getting deeper insights about attitudes, motivations, or experiences.

Ethnography

Best for: Descriptive research 

Also known as participant observation, it involves spending time with participants in their natural environment (as opposed to a lab setting). 

Observational

Carefully watch people to understand what they’re doing. It allows you to learn about consumer or employee behavior but not the motivation behind it.

Discourse analysis

Best for: Exploratory or descriptive research

This is a fancy way of saying “analyzing what people say.” Social listening is a form of discourse analysis. Examining customer reviews, help transcripts, social media comments, and more are all forms of discourse analysis.

Type of method: Quantitative

Surveys are the crux of market research. They involve collecting facts, figures, and opinions using a questionnaire. Surveys can also yield qualitative data if participants write out answers. Surveys may seem simple, but there are a lot of factors that can turn good intentions into bad data—be sure to read our tips on the right question types to ask . 

Structured observation

Observation research can also be quantitative if you are observing participants without direct involvement and assigning values to certain behaviors.

A/B testing

Also called split testing, this is a way to compare responses to a variation of a single variable to see which performs better. For example, presenting users with two versions of an ad to see which gets more clicks.

Best for: Causal research

Marketing experimentation typically involves manipulating a variable to see how it influences behavior. It can be conducted in a lab or in the field. 

Examples of market research

Time to put this into practice. Let’s look at market research examples of various types of research designs. 

Exploratory market research

Mobile phone company HTC wanted to understand how they could improve the user experience of their phones. This problem required exploratory research because there wasn’t a specific feature they wanted to test. They simply wanted to learn more from their customers.

With market research, they observed how participants interacted with their phones. They looked for challenges people had with everyday usage. After analyzing these pain points, they added new functions to their next model that made the phones easier to use.

Descriptive market research

Company ABC wants to understand how large the market for vegan cheese is in Canada. They have a somewhat defined research problem: What is the potential market share for vegan cheese?

In order to provide an answer, market researchers will have to describe various characteristics: who the customers are, why they buy vegan cheese, competitor market penetration, and potential opportunities.

This requires mixed-method research. The researchers might collect secondary data on the number of vegans in Canada or how much vegan cheese is sold in the country and through which companies. They may also conduct focus groups to understand what motivates people to buy vegan cheese.

Once complete, they'll be able to present statistics on vegans in Canada and estimate Company ABC’s potential market share.

Causal market research

Causal research requires keeping variables and conditions the same, save for the one you are testing. German marketing and sensory research company iSi is a company that runs both field and lab experiments.

They worked with a chocolate bar company to design an experiment that tested 12 different chocolate bar recipes.

The consumers sequentially tested the recipes and provided ratings (quantitative data) and descriptions (qualitative data) of each one. The result was that consumers were most satiated by “a firm, tough texture and a higher amount of caramel and peanuts.”

Discovering market research processes

One thing to remember is that market research is an iterative process. You can keep using what you learn to conduct better studies and evaluate the changing market conditions and the whims of consumers. 

Ready to tackle the market research process? Build a market research survey with Typeform—choose from one of our customizable templates to gather beautifully designed data.

About the author

We're Typeform - a team on a mission to transform data collection by bringing you refreshingly different forms.

Liked that? Check these out:

Maximizing conversions: 7 expert tips for crafting product recommendation quizzes

Turn your online store into a sales-generating machine with a product recommendation quiz. Follow our 7 tips for creating beautiful product recommendation quizzes that provide personalized shopping experiences, build customer loyalty, and increase sales.

Lydia Kentowski    |    11.2023

Make your next market research survey count with these 9 tips

Learn how to get meaningful feedback and strengthen existing customer relationships.

Paul Campillo    |    04.2016

41 user experience (UX) survey questions [examples + template]

User experience survey questions gauge your strengths and weaknesses from the folks using your services. Find out what to ask on your next UX survey.

Typeform    |    03.2024

Flipped classroom model versus conventional teaching method: effects on nursing students' self-directed learning readiness in a research methodology course

Affiliations.

• 1 Department of Nursing Sciences, Faculty of Health Sciences and Technology, University of Nigeria, Enugu Campus, Enugu, Nigeria.
• 2 Department of Educational Management and Policy, Chukwuemeka Odimegwu Ojukwu University, Igbariam, Nigeria.
• PMID: 38681112
• PMCID: PMC11055188
• DOI: 10.11604/pamj.2024.47.70.38359

Introduction: the effectiveness of the flipped classroom model (FCM) method for building self-directed learning readiness (SDLR) in a research methodology course has not yet been scientifically researched. This study aims to assess the effect of FCM on SDLR among Nigerian nursing students enrolled in a research methodology course.

Methods: sixty-four 400-level nursing students from two government-owned universities in Southeast Nigeria were recruited for this quasi-experimental study. They were randomly divided into two groups, the experimental group, and the control group, and exposed to FCM and conventional teaching methods (CTM) throughout the months of April and July 2021. Before and after the intervention, the validated self-directed learning readiness scale (SDLRS) was used to gather data, and a structured questionnaire was used to collect demographic data.

Results: the SDLR was high if the SDLRS mean score was ≥3.75. Pre-test results from SDLR showed overall scores of 3.99 ± 0.39 and 3.95 ± 0.35 for CTM and FCM, respectively, while post-test results showed overall scores of 3.84 ± 0.77 for CTM and 4.01 ± 0.81 for FCM. The mean scores between the pre-and post-tests were statistically different (p=0.030).

Conclusion: the FCM had a positive effect on Nigerian nursing undergraduates' SDLR and should be encouraged as it provides a viable alternative to the traditional teaching method.

Keywords: Teaching methods; conventional teaching method; flipped classroom model; nursing; self-directed learning readiness.

Copyright: Paulina Chigwara Chikeme et al.

Publication types

• Randomized Controlled Trial
• Comparative Study
• Educational Measurement
• Models, Educational
• Research Design
• Self-Directed Learning as Topic
• Students, Nursing* / psychology
• Surveys and Questionnaires
• Young Adult

Article  

• Volume 15, issue 1
• MS, 15, 315–330, 2024
• Related articles

Research on the optimal speed of vehicles passing speed bumps on the highway based on an immune algorithm

Zhiyong yang, ruixiang zhang.

With the advancement of vehicle technology, there is a growing demand for vehicle comfort in addition to the focus on safety and functionality. On certain accident-prone sections of highways, such as entrance and exit ramps, tunnels, and downhill stretches, continuous speed bumps are typically installed to remind vehicles to reduce their speed. However, while enhancing safety, these measures also introduce a degree of discomfort for passengers and drivers alike. Vehicle speed and the type of road speed bump are key factors influencing vehicle comfort. In order to improve the ride comfort, this paper investigates the problem of adaptive speed control for vehicles passing over different types of continuous speed bumps and proposes a method for solving the optimal speed. In this research, a 4-degree-of-freedom vehicle suspension model and a road excitation model are employed to simulate vehicle vibrations. Simulation optimisation is performed using MATLAB in conjunction with an immune algorithm to obtain the optimal vehicle speeds for traversing three types of continuous speed bumps – sinusoidal, rectangular, and trapezoidal – while adhering to specified constraints. The simulation results demonstrate that this optimisation algorithm effectively enhances the ride comfort of vehicles when navigating speed bumps. The algorithm, when applied, reduces vehicle vertical displacement, acceleration, suspension deflection, and tyre load to varying degrees when crossing speed bumps. It also reduces tyre ground clearance to some extent, achieving a balance between comfort and safety. Furthermore, the study identifies the range of comfortable vehicle speeds for traversing these three types of speed bumps, providing valuable insights for selecting the appropriate speed bump design on roads with varying speed limits.

• Article (PDF, 6002 KB)
• Article (6002 KB)
• Full-text XML

Yang, Z., Zhang, R., Guo, Z., Guo, J., and Zhou, Y.: Research on the optimal speed of vehicles passing speed bumps on the highway based on an immune algorithm, Mech. Sci., 15, 315–330, https://doi.org/10.5194/ms-15-315-2024, 2024.

Intelligent driving technology has progressively matured with the rapid development of a new generation of information technology and has developed into a practical application. The driving comfort and safety of the vehicle are crucial as a product for real-world applications. However, the majority of current research on the comfort of vehicles has been carried out with vehicles travelling on flat surfaces, such as in route planning (Motallebi et al., 2020) and suspension optimisation (Gao and Qi, 2021). There are few studies on the comfort and safety of vehicles when passing over uneven surfaces, especially when it comes to passing speed bumps. When drivers encounter speed bumps while driving, they rapidly identify the type of speed bump and adjust their vehicle's speed based on their subjective experience to minimise discomfort during passage (Barreno et al., 2022). In the case of semi-automated driving, forward-facing cameras are used to detect speed bumps on the road ahead, and the driving assistance system assists the driver in adjusting the vehicle's speed to reduce vehicle vibrations (Zein and Darwiche, 2020). However, vehicles lack the capability for subjective evaluation, making it challenging to adjust to an appropriate speed based on comfort requirements when encountering speed bumps. This presents a significant hurdle in achieving the optimal balance between driving comfort and safety.

The discomfort experienced during rides primarily arises from vertical vibrations induced by uneven road surfaces, and vehicle speed also affects the intensity of the vibrations. Therefore, the enhancement of ride comfort predominantly focuses on the suppression of vertical vibrations due to the presence of the driver. The suspension system, as a crucial component ensuring comfort, can absorb vibrations generated by road disturbances and has become an active area of research. To date, numerous studies have been conducted on suspension systems. Researchers such as Yan et al. (2019) have applied H ∞ suspension control to quarter-vehicle active-suspension systems to dampen vibrations, thereby enhancing vehicle handling stability and driver safety; however, considering road incentives to be disturbances has limited the guidance of road information. Mahmoodabadi et al. (2020) proposed a method based on optimal fuzzy adaptive robust proportional–integral–derivative (PID) controllers, aiming to minimise the relative displacement between the vehicle body acceleration and tyre spring mass, thereby improving active-suspension performance and ride comfort. Nguyen and Nguyen (2022a) proposed a state-multivariable-based sliding-mode PID-integrated suspension control method combined with a quarter-dynamics model, significantly reducing spring mass displacement and acceleration and thus enhancing vehicle stability and comfort. Further research introduced the optimised sliding-mode control (OSMC) algorithm to control the operation of active-suspension systems, substantially improving vehicle oscillations on uneven road surfaces while effectively preventing wheel separation, further enhancing ride comfort (Nguyen and Nguyen, 2022b). Additionally, an AFSPIDF active-suspension control algorithm, blending PID, SMC, and various fuzzy algorithms, successfully suppressed vehicle vibrations, significantly reducing vertical body displacement and acceleration and ultimately enhancing vehicle stability and comfort (Nguyen and Nguyen, 2023). However, due to the complexity of vehicle systems, the above researchers mainly utilised a quarter-vehicle model in studying ride comfort and safety. Nonetheless, the quarter-vehicle model can only investigate vehicle motion in the vertical direction, overlooking many crucial vehicle vibration characteristics and thus making it challenging to fully capture vehicle system information (Yang et al., 2015). Moreover, the use of more complex models would increase the difficulty of mathematical modelling and dynamic analysis. Therefore, employing the 4-degree-of-freedom (4-DOF) nonlinear vehicle suspension model is a moderately complex yet closer-to-reality approach, enabling more accurate acquisition of vehicle feedback information and providing precise adjustment solutions for vehicles navigating different speed bumps.

For advanced intelligent vehicles, their sensors and network systems have the capability to acquire information about the road ahead. Consequently, based on this context, researchers have proposed novel approaches. For instance, drawing upon road information obtained from networks and forward sensors, Wu et al. (2020) introduced a comfort optimisation strategy capable of coordinating speed variations and suspension vibrations. This approach utilised a hybrid horizon variance (HV) model predictive control (MPC) method, resulting in enhanced comfort for passive suspension vehicles operating at a fixed speed. Building upon this foundation, Liu et al. (2023) developed an integrated approach based on road information, combining preview active-suspension control and longitudinal velocity planning. This integrated approach employed a road-information-based semi-explicit model predictive controller (SE-MPC) for active-suspension control, further elevating the ride comfort of autonomous vehicles. Huang et al. (2023) and others approached the problem from the perspective of adaptive nonlinear control, introducing a novel suspension control method. Leveraging X-shaped biomimetics inspired by the skeletal structures of animals or insects and utilising road information to solve multi-objective optimisation problems, this method significantly enhanced vehicle comfort.

It is evident that forward road information is paramount for speed adjustment, particularly when considering ride comfort. However, current research has not adequately addressed whether speed planning can achieve optimal comfort when navigating uneven road surfaces, especially over speed bumps. In various road segments, such as tunnel entrances, downhill slopes, and pedestrian areas, speed bumps are commonly deployed to control vehicle speed and to enhance the safety of both vehicles and pedestrians. These speed bumps come in different shapes, including rectangular, semi-sinusoidal, and trapezoidal designs. However, current research concerning vehicle traversal of speed bumps predominantly focuses on trapezoidal speed bumps, with limited exploration of other shapes (Walavalkar et al., 2021; Miracle et al., 2021). In fact, different shapes of speed bumps have different optimal passing speeds, and the study of trapezoidal speed bumps alone is relatively homogeneous and lacks universality. In addition, there are different speed limits at different road locations, and the study of what kind of speed bumps should be laid on different speed-limited sections is relatively limited. Hence, conducting research on the optimal vehicle speeds for driving vehicles to navigate different speed bump shapes holds significant importance. Such research endeavours contribute to enhancing the comfort and safety of vehicles, facilitating their adaptation to the diverse road conditions and speed limit requirements.

When adjusting vehicle speed, it is imperative not only to ascertain the optimal speed for comfort but also to comprehensively consider the influence of other factors on comfort. While the immune algorithm (IA) (Gong et al., 2009) is a multi-objective optimisation method constructed by mimicking the biological immune mechanism and integrating the incentive of gene evolution, it has the advantages of self-adaptation, stochasticity, and population diversity, as well as superior global search capabilities, parallelism, and robustness, which overcomes the phenomenon of prematurity that exists in general optimisation. Significantly, the IA has found successful application in the realm of automotive mechatronic systems. For example, Chen (2020) used the IA to optimise the front- and rear-suspension parameters of an off-road vehicle, which enhanced the suspension performance of the off-road vehicle, thus improving the ride comfort and stability of the whole vehicle. Similarly, Shieh et al. (2014) combined the IA with adaptive fuzzy control and finally developed an integrated adaptive fuzzy controller which was integrated into the vehicle suspension system to achieve a balance between comfort and operability. However, it is noteworthy that these studies predominantly treated vehicle speed as a quantitative parameter, focusing on the enhancement of comfort through suspension system parameter improvements. Regrettably, the pivotal role of vehicle speed as a determinant of driving and riding comfort has often been overlooked.

Based on the aforementioned statements, this paper approaches the topic from a different perspective. Utilising the information obtainable with regard to road speed bumps through networks and sensors, the vehicle speed is considered to be an unknown condition. The research focuses on a 4-degree-of-freedom nonlinear vehicle suspension model. It employs the immune algorithm for optimising the speed of vehicles when traversing various speed bumps. This optimisation aims to achieve the ideal speed for navigating speed bumps, thereby reducing vibrations in vehicles. This approach facilitates adaptive speed adjustment in vehicles, ultimately enhancing both ride comfort and safety. Simultaneously, determining the optimal speed for traversing speed bumps provides valuable guidance for the installation of speed bumps in different speed limit zones.

The structure of this paper is as follows: the first part analyses the current state of research on vehicle suspension systems and comfort; the second part introduces the 4-degree-of-freedom nonlinear vehicle suspension model, as well as the trapezoidal, half-sine, and rectangular-wave speed bump models, and also describes the relevant parameters of the models; the third part outlines a multi-objective optimisation algorithm based on the IA; and the fourth part details the experiments on applications in different speed bump scenarios, and the results are analysed.

2.1  The 4-degree-of-freedom nonlinear vehicle suspension model

Figure 1 depicts the simplified diagram of the 4-DOF nonlinear vehicle suspension model applied in this paper (Yang et al., 2016). The nonlinear suspension model consists mainly of the vehicle body, unsprung masses of the front and rear suspension, springs, front and rear suspensions, tyres, and dampers. It enables the study not only of the vertical and pitch motion of the vehicle body but also of the vertical motion of the front and rear wheels (Yang et al., 2014). Table 1 shows the definitions of the symbols used in the model shown in Fig. 1.

Figure 1 Nonlinear vehicle suspension model of 4-DOF.

Table 1 Symbolic interpretation of the model.

Download Print Version | Download XLSX

From the d'Alembert principle, the system equation of motion can be expressed as in Eq. (1):

In some simplified nonlinear dynamics studies of vehicle suspension, the suspension spring is regarded to be linear; that is, the deformation amount of the spring has a linear relationship with the spring force range; f s = k Δ x holds, where k is the stiffness coefficient, and Δ x is the deformation amount of the spring. However, in actual situations, the suspension spring will only be approximately linear when there is a small deformation, and nonlinear motion characteristics will appear when the deformation is large. The suspension spring will exhibit nonlinear deformation under road excitation. To better fit the actual situation, the nonlinear spring characteristics are expressed as follows (Yang et al., 2016):

where f s represents the dynamic spring force, sgn(⋅) denotes the signum function, Δ s signifies the deformation of the spring, k s represents the stiffness coefficient of the spring, and n denotes the nonlinearity coefficient of the spring. When n ≠1 , the spring exhibits nonlinear characteristics; otherwise, it demonstrates linear characteristics. Consequently, the nonlinear characteristics of each spring in the vehicle can be expressed as follows:

We express the damping force of the nonlinear suspension system as follows (Yang et al., 2016):

where f sc represents the damping force, Δ x ˙ s signifies the relative velocity of the damper, and c s represents the damping coefficient, which exhibits different characteristics when the damper is stretched and compressed. Therefore, the nonlinear damping forces of various vehicle suspension systems are expressed as follows:

where c f1 and c r1 denote the front- and rear-tyre damping coefficients, and c f2 and c r2 denote the front- and rear-tyre damping coefficients. Furthermore,

Let the state variable x 1 = x b , x 2 = x ˙ b , x 3 = θ , x 4 = θ ˙ , x 5 = x f , x 6 = x ˙ f , x 7 = x r , and x 8 = x ˙ r . The equation of state of the 4-DOF nonlinear suspension system is expressed as in Eq. (8):

When the suspension system is in relative static equilibrium, it can be calculated using the following equation:

where Δ sfi i = 1 , 2 and Δ sri i = 1 , 2 denote the static deformations, which can be obtained from Eq. (4); the masses of the spring load mass m b at the front and rear axes, m bf and m br , respectively, are expressed as follows:

2.2  Periodic speed bump excitation model

Accurately obtaining road surface information is crucial for analysing and evaluating vehicles. The uneven road surface between speed bumps also serves as a source of vehicle vibrations. When the vehicle's speed changes, the road surface excitation experienced by the vehicle also varies. In other words, the road surface excitation encountered by the vehicle when passing over speed bumps is influenced jointly by the speed bumps and the uneven road surface. Hence, this study takes into consideration the unevenness excitation that the uneven road surface between speed bumps imposes on vehicles and simulates the road surface's unevenness excitation using a sine wave model. Let x h (t) be the excitation function of the speed bumps, let A be the average amplitude of the uneven road surface, and let f r represent the excitation frequency of the uneven road surface. Then the excitations x fd and x rd of the front and rear wheels of the vehicle are represented as follows:

with Δ t being the time difference between the front and rear wheels of the vehicle through the road point, approximately equal to l f + l r / v .

2.2.1  Periodic trapezoidal speed bumps

Figure 2 shows the excitation model for the periodic trapezoidal speed bumps (Yang et al., 2022); d is the separation between the speed bumps, and w and h represent the width and height of the speed bumps, respectively. The vehicle passes over the speed bumps with speed v , and then the excitation period of the periodic trapezoidal speed bumps is T = w + d / v .

Figure 2 Periodic trapezoidal speed bump excitation model.

The excitation of the wheels in Fig. 2 is represented as in Eq. (5):

Thus, the excitation of the front and rear wheels of the vehicle on the periodic trapezoidal speed bumps is respectively expressed as follows:

2.2.2  Periodic half-sine speed bumps

Figure 3 shows the excitation model for the periodic half-sine speed bumps (Zhang and Zheng, 2022); the speed bump's height is h , its width is w , and the separation between the speed bumps is d . After measurement, the width of the speed bump is roughly equal to the separation; that is, w = d . When the vehicle passes over the speed bump with speed v , the excitation of the front and rear wheels of the vehicle on the periodic half-sine speed bump road surface is defined as follows:

Figure 3 Periodic half-sine speed bump excitation model.

2.2.3  Periodic rectangular-wave speed bumps

Figure 4 shows the excitation model for the periodic rectangular-wave speed bumps (Wu et al., 2014). The height and width of the speed bumps are h and w , respectively, and the separation between the speed bumps is d . The speed over the speed bumps of the vehicle is v , and then the excitation of the periodic rectangular-wave speed bump road surface to the front and rear wheels of the vehicle can be expressed as follows:

where square (⋅) denotes the rectangular-wave function.

Figure 4 Periodic rectangular-wave speed bump excitation model.

2.3  Simulation parameters

The 4-DOF vehicle suspension parameters used in the simulation are shown in Table 2 (Zhu and Ishitobi, 2004). The simulation takes the static equilibrium point x b , x ˙ b , θ , θ ˙ b , x f , x ˙ f , x r , x ˙ r = 0 , 0 , 0 , 0 , 0 , 0 , 0 , 0 in the vertical direction of the vehicle as the initial condition. Due to the nonlinearity of the differential equations, a numerical investigation of the dynamics of the vehicle model was conducted using a fourth-order fixed-step Runge–Kutta algorithm (Yang et al., 2022).

Table 2 Parameters of 4-DOF vehicle suspension.

This chapter aims to discuss the problem of speed adaptive adjustment of vehicles and optimises multiple objectives, such as the speed- and suspension-damping coefficients, simultaneously. Firstly, objective functions are established by combining the optimisation objectives with the vehicle indexes to evaluate the comfort of the optimisation objectives. Then, the optimisation objectives are regarded to be a set of antibodies, and we use the immune algorithm to establish the multi-objective optimisation algorithm for optimisation, which can achieve the purpose of improving the comfort of the vehicle.

3.1  Establish the objective function

The vertical movement of the vehicle body, the dynamic deflection of the front and rear suspension, and the front- and rear-wheel dynamic loads are used as evaluation indexes of the vehicle to assess the overall performance and balance response. In addition, all indexes are combined for a comprehensive assessment of comfort.

The vertical displacement of the body is usually proportional to the vehicle speed when the vehicle passes over speed bumps. Appropriate vertical body vibration displacement can effectively protect the driver and occupants from unevenness excitation of the road surface; thus, this paper takes the vertical body displacement to be the evaluation index of vehicle comfort (Pan and Sun, 2019); combined with Eq. (8), let

The vehicle's suspension deflection directly affects the handling stability of the vehicle. If the dynamic suspension deflection exceeds the design stroke of the vehicle, it will cause damage to the vehicle's suspension components. Therefore, the paper selects the front- and rear-suspension deflection f 2f and f 2r as indicators for assessing the vehicle's smoothness (Sha et al., 2020); these are expressed as follows:

Vibrations generated by the ground excitation on the wheels will cause discomfort to the driver, and the dynamic loads generated by the vibrations will aggravate the wear of the vehicle and even cause damage. Therefore, the dynamic loads f 3f and f 3r of the front and rear wheels are used to evaluate the vehicle's safety when driving on the road (Yu et al., 2019). The stiffness coefficients for the front and rear wheels are expressed in terms of k f1 and k r1 . Moreover, x fd and x rd represent the road excitations to the front and rear wheels; thus, the dynamic loads of the vehicle are expressed, respectively, as follows:

We use the root-mean-square (rms) value to dimensionlessly process the sub-objectives, such as the vertical displacement of the vehicle body, the dynamic deflection of the suspension, and the dynamic load of the wheels, thereby reducing the influence of incidental factors such as data inequality. Based on the influence level of each sub-objective, the linear weighting method is used to sum up the sub-objectives, and the objective function is expressed as follows (Wang et al., 2022):

Due to the varying impact of different influencing factors on the overall comfort of the vehicle, this study takes the relative weights ω 1 , ω 2f , ω 2r , ω 3f , and ω 3r of each sub-objective as an example, setting them at 0.20, 0.15, 0.15, 0.25, and 0.25, respectively, as examples for investigation. This paper simulates the scenario where the vehicle passes over trapezoidal, semi-sinusoidal, and rectangular speed bumps when exiting a highway ramp with a speed limit of 60 km h −1 . The initial speed of the vehicle before optimisation is 40 km h −1 . To ensure the accuracy of the simulation, the duration of vehicle motion in the simulation is set to 120 s (Yang et al., 2022).

3.2  Optimisation process based on the immune algorithm

Establishing the objective function facilitates the evaluation of the optimised comfort, which indicates the degree of optimisation. While this part describes the implementation process of the optimisation objective through the immune algorithm, which is to achieve the practical application of the algorithm by optimising the speed of the vehicle passing over the speed bumps and the relevant parameters, the specific flowchart is shown in Fig. 5.

Figure 5 Basic flow of IA optimisation.

In order to facilitate the acquisition of the vehicle balance response, the relevant vehicle parameters should be initialised to achieve better optimisation of the vehicle's performance. This paper addresses the problem of adaptive control of vehicle speed when passing over speed bumps. It considers a set of antibodies, x = v , C f 2 , C r 2 , where v represents the vehicle speed, and C f2 and C r2 denote the front- and rear-suspension damping coefficients. These antibodies form the initial generation of the antibody population X = x 1 , x 2 , ⋯ , x N using an immune algorithm. Simulations are conducted using the vehicle model to obtain performance feedback, and the objective function (19) is computed accordingly. The affinity of the antibodies is calculated as aff x = 1 / F , where F is the value of the obtained objective function. This affinity assessment is used to evaluate the comfort of the vehicle when passing over speed bumps in conjunction with the reciprocal of the objective function (19) from Sect. 3.1. A higher affinity value implies better comfort when the vehicle traverses speed bumps. While ensuring the algorithm's global search capability, this paper sets the population size N to be 30.

In optimisation problems, it is generally considered to be advantageous to initiate optimisation from the current best data point and to select the nearest data point to the current one for further optimisation. The introduction of heuristic information plays a significant role in aiding the optimisation process. By combining the affinity and concentration of antibodies, the excitation level of each group of antibodies is computed to perform the final assessment of antibody quality. A higher excitation level of antibodies indicates better quality, signifying that the group of antibodies can enhance the comfort of vehicles when traversing speed bumps. The concentration of antibodies is defined as

where N is the population size, and S ( x i , x j ) is the similarity between the antibodies; the incentive of the antibodies is denoted as

The calculation of the excitation degree suppresses the high antibody concentration, which ensures the diversity of the antibody population and ensures that the algorithm can be optimised to obtain the optimal speed and related parameters after optimisation. Optimising the speed of the vehicle has to satisfy a variety of constraints, such as smoothness and safety, in addition to the optimal comfort of the vehicle over the speed bump; however, the optimal solutions obtained so far do not meet the requirements of the various constraints. In order to obtain the optimal vehicle speed and related parameter solutions for the current problem as much as possible, after multiple experiments and verifications, it was found that the affinity of the antibody in the paper had almost converged before the evolution of 200 generations, and good results could be obtained. However, after the number G was set to 200 generations, the affinity of the antibody rarely continued to increase. Therefore, the maximum generation was set to 200.

In each round of the evolutionary process, immune operations play a crucial role in ensuring the continuous improvement of vehicle comfort. Various immune operations from the biological immune response, including immune selection, cloning, mutation, and clone suppression, are employed to enhance the quality of antibody parameters affecting vehicle comfort and to optimise the comfort of vehicle passage over speed bumps. The immune selection operator filters antibodies in the population, activating high-quality antibodies that improve vehicle comfort, with the immune selection ratio set to 50 % of the population (50 % NP). The cloning operator replicates activated parameter antibodies to generate several copies. In order to ensure that changes in antibodies' variations lead to alterations in vehicle comfort, the cloning quantity ( M ) is set at 10. The mutation operator is applied to copies of vehicle speed and suspension damping coefficients, using a real-number-encoding algorithm with a certain probability. This mutation is aimed at modifying the vehicle's comfort while traversing speed bumps, maintaining population diversity, and enhancing local search capabilities, as illustrated below:

where the symbol x i , j , m represents the j th dimension of the m th clone of antibody x i , where δ denotes the defined neighbourhood range, and the mutation rate p m is set to 0.7. The clone suppression operator performs a reselection on the results of mutation, suppressing and eliminating parameter antibodies with low vehicle comfort and ensuring that high-quality antibodies that improve vehicle comfort are retained for the next generation. This ensures that the next generation of antibodies has a rich diversity in terms of vehicle comfort results, maintaining diversity in the new antibody population.

To enhance the global search capability of the optimisation algorithm and to obtain new antibodies with different vehicle comfort levels, a population refresh strategy is employed after each round of evolution. This strategy randomly generates new antibodies and eliminates half of the antibodies with low stimulation levels to ensure that the vehicle comfort of the next generation of antibodies entering the new round of evolution is better than the previous generation. When the specified number of evolution generations is reached in the algorithm, the current best antibody, X best , is output, which includes the optimal vehicle speed and front- and rear-suspension damping coefficients for passing over speed bumps.

This paper details an optimisation algorithm considering vehicle speed v and front- and rear-suspension damping coefficients C f2 and C r2 . Simulating the vehicle passing through the highway exit ramp with a speed limit of 40 km h −1 , combining the reality and hardware conditions, the constraint ranges of each variable are set to be 0 km h −1 < v ≤60  km h −1 , 0 kg s −1   <   C f2 ≤2000  kg s −1 , and 0  kg s −1 < C r2 ≤2000  kg s −1 .

4.1  Application effects of vehicles passing over periodic trapezoidal speed bumps

After applying the multi-objective optimisation algorithm to the trapezoidal speed bumps, the convergence began in the 173rd generation. The affinity of the best antibody was 1.7419, the vehicle speed v was 17.06 km h −1 , the front-suspension damping coefficient C f2 was 1997   kg s −1 , and the rear-suspension damping coefficient C r2 was 1575  kg s −1 .

From Fig. 6, it can be observed that the optimal affinity stabilises and gradually increases after the 54th generation, ultimately converging. Between the 54th and 172nd generations, when both v and C f2 remain stable and mostly unchanged, only variations in C r2 contribute to a slight improvement in the optimal antibody's affinity. After the 173rd generation, due to the presence of mutation operators and population refreshing in the optimisation model, mutations in v , C f2 , and C r2 lead to a sudden change in antibody affinity, yielding antibodies with higher affinities that subsequently stabilise. Afterwards, it becomes increasingly challenging to generate new antibodies that would lead to an improvement in affinity. Affinity has reached a state of near-convergence, indicating that the optimal vehicle speed and related parameters have been obtained.

Figure 6 Iterative process for each variable of vehicle passing over the periodic trapezoidal speed bumps. (a)  Iterative process for optimal affinity. (b)  Iterative process for individual optimal v . (c)  Iterative process for individual optimal C f2 . (d)  Iterative process for individual optimal C r2 .

The response curves of the vehicle suspension system before and after optimisation are plotted in Fig. 7.

Figure 7 Comparison of vehicle response curves over periodic trapezoidal speed bumps before and after optimisation. (a) Response curve for objective function values F . (b) Response curve for vertical body displacement x b . (c) Response curve for front-suspension dynamic deflection d df . (d) Response curve for front-wheel dynamic load  d lf .

Before optimisation, the vehicle speed was 40.00 km h −1 , and after optimisation, it was reduced to 17.06 km h −1 . Observing Fig. 7, it is evident that the optimised objective function value is significantly lower than before optimisation. The suspension deflection response has decreased from 0.0119 to 0.0054 m, and the wheel dynamic load response has been reduced from 2510.5 to 1106.9  N, both lower than their respective values before optimisation. Additionally, the maximum vertical displacement of the vehicle body has decreased from 0.0816 to 0.0771  m, and according to the rms criterion, the average value of the vehicle body displacement has decreased from 0.0105 to 0.0092  m. This indicates the effectiveness of the optimisation algorithm. These improvements reflect that the optimisation has enhanced the comfort and safety of the vehicle when passing over speed bumps. The spring mass acceleration curves before and after optimisation are shown in Fig. 8.

Figure 8 Curves of acceleration a before and after optimisation over trapezoidal speed bumps.

Figure 8 shows the acceleration curves before and after optimisation when passing over the trapezoidal speed bump. Prior to optimisation, the maximum acceleration value for the spring mass reached 0.9088 m s −2 , which was reduced to 0.7264 m s −2 after optimisation. The average values were 0.0597 m s −2 before optimisation and 0.0557 m s −2 after optimisation. These findings further confirm the improvement in comfort after optimisation.

4.2  Application effects of vehicles passing over periodic half-sine speed bumps

For the half-sine speed bumps, after 200 generations of optimisation, the affinity of the best antibody converges to 1.4321 when the vehicle speed v takes 15.33 km h −1 , the front-suspension damping coefficient C f2 takes 1971 kg s −1 , and the rear-suspension damping coefficient C r2 takes 1819 kg s −1 .

From Fig. 9, it can be observed that, between the 51st and 123rd generations, the affinity of the best antibodies remains essentially stable, with minimal variation. During this evolutionary phase, changes in speed v are relatively small. However, there was a notable exchange in the values of the front and rear damping coefficients ( C r2 and C r2 ) at the 97th generation due to a mutation, which essentially corresponds to an interchange of front- and rear-wheel damping coefficients, resulting in relatively minor effects on affinity. Between the 130th and 140th generations, vehicle speed gradually starts to converge towards its optimum value. During this period, as the front and rear damping coefficients need to converge continuously around the optimal values, they start to oscillate around this optimum. Consequently, the affinity of the antibodies increases rapidly, leading to improved vehicle comfort. This trend continues until approximately the 170th generation, when the affinity of the antibodies stabilises. At this point, there is little room for further improvement, signifying that the optimal vehicle speed for passing over speed bumps has been obtained.

Figure 9 Iterative process for each variable of the vehicle passing over periodic half-sine speed bumps. (a)  Iterative process for optimal affinity. (b)  Iterative process for individual optimal v . (c)  Iterative process for individual optimal C f 2 . (d)  Iterative process for individual optimal C r 2 .

Figure 10 shows the system response curves of the vehicle suspension system at steady state; these are contrasted to the response curves prior to optimisation.

Figure 10 Comparison of vehicle response curves over periodic half-sine speed bumps before and after optimisation. (a)  Response curve for objective function values F . (b)  Response curve for vertical body displacement x b . (c)  Response curve for front-suspension dynamic deflection d df . (d)  Response curve for front-wheel dynamic load d lf .

Before optimisation, the vehicle speed was 40.00 km h −1 , which was reduced to 15.33 km h −1 after optimisation. Observing Fig. 10, it can be noted that the objective function value after optimisation is significantly lower than before, halving the value from the pre-optimisation state. This indicates an overall improvement in comfort. However, there is a slight increase in vertical body displacement, rising from 0.0097 to 0.0109  m, which has a negligible impact. On the other hand, suspension dynamic deflection decreased from 0.0112 to 0.0086  m, and the wheel dynamic load response was reduced from 2208.8 to 1313.6  N. Further analysis reveals that, before optimisation, there was a risk of wheel lift due to excessive speed, which has been significantly mitigated after optimisation. The spring mass acceleration curve at this stage is shown in the Fig. 11.

Figure 11 Curves of acceleration a before and after optimisation over half-sine speed bumps.

The spring mass acceleration has shown a slight increase due to the increase in vertical body displacement. The maximum acceleration value has increased from 0.8828 to 0.9301 m s −2 , and the average acceleration has increased from 0.0593 to 0.0645 m s −2 . While there is a slight sacrifice in comfort when passing over the semi-sinusoidal speed bump, it ensures the safety and stability of the vehicle.

4.3  Application effects of vehicles passing over periodic rectangular-wave speed bumps

After applying the optimisation algorithm to the rectangular-wave speed bumps, the optimal antibody has an affinity of 1.5087 after convergence, the vehicle speed v is 25.40 km h −1 , the front-suspension damping coefficient C f2 is 1623 kg s −1 , and the rear-suspension damping coefficient C r2 is 1617 kg s −1 .

From Fig. 12, it can be observed that the variations in vehicle speed v occur relatively infrequently, and their impact on the optimal affinity of the antibodies is relatively minor. The optimal affinity remains stable between the 160th and 175th generations. Similarly, the rear suspension damping coefficient C r2 converges around the 175th generation. The trends in changes for the front and rear damping coefficients are relatively similar. Upon comparison, it is evident that the overall optimal affinity increases as the absolute difference between the front and rear damping coefficients decreases. Consequently, when passing over speed bumps of rectangular shape, it is necessary to maintain closely matched front and rear damping coefficients. Ultimately, at around the 190th generation, the optimal affinity nearly converges, indicating that the optimal vehicle speed and related parameters for passing over rectangular speed bumps have been obtained.

Figure 12 Iterative process for each variable of vehicle passing over periodic rectangular-wave speed bumps. (a)  Iterative process for optimal affinity. (b)  Iterative process for individual optimal v . (c)  Iterative process for individual optimal C f 2 . (d)  Iterative process for individual optimal C r 2 .

Figure 13 shows the steady-state response curves of the vehicle suspension system for each parameter system are plotted and contrasted to the response curves prior to optimisation.

Figure 13 Comparison of vehicle response curves over periodic rectangular-wave speed bumps before and after optimisation. (a)  Response curve for objective function values F . (b)  Response curve for vertical body displacement x b . (c)  Response curve for front-suspension dynamic deflection d df . (d)  Response curve for front-wheel dynamic load d lf .

Before optimisation, the vehicle speed was 40.00 km h −1 , and after optimisation, it became 25.40 km h −1 . Upon observation of Fig. 13, it is evident that the objective function value after optimisation is significantly lower than before. The vertical body displacement has been reduced from 0.0129 to 0.0115 m. Additionally, there have been various degrees of improvement in suspension deflection and wheel load response after optimisation, decreasing from 0.0112 to 0.0054  m and from 2209.1 to 1394.9  N, respectively. These values are considerably lower than the responses before optimisation. Furthermore, it is notable that the risk of wheel lift when passing over rectangular speed bumps, which existed before optimisation, has been reduced. This indicates a substantial increase in the comfort and safety of the vehicle when crossing rectangular speed bumps after optimisation. And the acceleration variation curves of spring mass before and after optimisation are shown in Fig. 14.

Figure 14 Acceleration curves before and after optimisation over rectangular-wave speed bumps.

It can be observed that, after optimisation, there has been a certain degree of reduction in the acceleration of the spring mass. The maximum accelerations before and after optimisation are 0.9807 and 0.9330 m s −2 , respectively. According to the rms criterion, the average accelerations before and after optimisation are calculated to be 0.0612 and 0.0543 m s −2 , respectively. This indicates that, through optimisation, there has been an improvement in the comfort and safety of the vehicle when crossing rectangular speed bumps.

4.4  Comparative analysis of the optimisation results for vehicles passing over different periodic speed bumps

After the optimisation of the IA, the comparison results before and after the vehicle pass over different types of periodic speed bumps are shown in Table 3.

Table 3 Analysis of optimisation results for vehicles passing over three types of speed bumps.

After optimisation of the immune optimisation algorithm, the optimum speeds and the relevant parameters for passing trapezoidal, half-sine, and rectangular-wave speed bumps are obtained. The indicators for measuring vehicle safety and comfort have been vastly improved compared to those before optimisation, and the most obvious is the trapezoidal speed bump.

The following information can be gleaned through horizontal comparison:

Under the premise of ensuring the efficiency of passing over speed bumps, the vehicle can maintain better comfort and safety when passing over rectangular-wave speed bumps at a relatively fast speed (25.40 km h −1 ) while keeping the front and rear damping coefficients of the vehicle within a relatively low range and requiring relatively little from the body suspension.

When passing over the half-sine speed bump, it is necessary to maintain a relatively low vehicle speed (15.33 km h −1 ) . However, the relatively large range of the vehicle's front and rear damping coefficients places relatively high demands on the body suspension.

The speeds and suspension damping coefficients over the trapezoidal speed bumps are between (1) and (2).

Passing over the rectangular speed bumps requires low vehicle suspension. These speed bumps can be passed over faster; they suitable for roads where the speed limits are not very high and do not need to be passed over at a very slow speed. Trapezoidal and half-sine speed bumps have relatively high requirements in terms of the body suspension, and the damage to the body suspension is more significant when passing over quickly. Therefore, these speed bumps are suitable for sections where speed limits are demanding and where passing speeds are slow to ensure the safety of the vehicle.

By comparing results before and after the optimisation, it can be observed that the vehicle has a slight increase in vertical displacement due to the influence of the shape of the speed bumps and the change in the relevant vehicle parameters when passing over the half-sine speed bumps. Although a small part of the vehicle's comfort has been sacrificed, it ensures the safety and stability of the vehicle.

The paper constructs a multi-objective optimisation algorithm based on the IA to optimise the vertical displacement of the body, the dynamic deflection of the suspension, and the dynamic wheel loads. The experiments simulate the 4-DOF vehicle passing over the periodic trapezoidal speed bumps, the periodic half-sine speed bumps, and the periodic rectangular-wave speed bumps to solve for the optimum speed and relevant parameters for passing and draw the following conclusions:

After optimisation by the immune optimisation algorithm, the optimum speed of the vehicle can be obtained when driving over various shapes of continuous speed bumps.

Various factors will affect the safety and comfort of the vehicle when passing over different speed bumps. In addition to adjusting the speed of the vehicle, the coefficients of the front- and rear-suspension dampers need to be adjusted based on an optimisation algorithm to obtain the optimum level of comfort and safety.

After optimisation by the immune optimisation algorithm, the comfort index of the vehicle over the three types of speed bumps was significantly improved, with the most remarkable improvement being in trapezoidal speed bumps, followed by rectangular-wave speed bumps, and finally half-sine wave speed bumps, with improvements of 42.59 %, 33.18 %, and 30.27 %, respectively.

Based on the premise of ensuring the efficiency of passing over speed bumps, rectangular-wave speed bumps are suitable for being passed over at a faster speed and can obtain good comfort and safety; they are suitable for road sections with relatively low speed limit requirements and do not need to be passed over very slowly. However, trapezoidal and half-sine speed bumps require relatively high suspension damping coefficients and need to be passed over at a slower speed to obtain good comfort and safety. They are suitable for road sections where the speed limit is strict and need to be passed over carefully and slowly.

The results of the paper offer a solution to the speed adaptation problem of vehicles passing over different speed bumps, provide a scientific basis for the installation of speed bumps on different-speed-limit roads, provide a reliable reference for the study of the comfort and safety of vehicles on uneven roads, and also provide reliable data for subsequent research on the comfort of speed adaptive regulation.

However, the optimisation algorithm is not sufficient to optimise the vehicle passing over the partial speed bumps; it improves the safety when the vehicle passes over the half-sine speed bumps, but the comfort is slightly sacrificed, and further research is needed. Meanwhile, the results of this study are still at the theoretical stage, and further experimental verification and optimisation on actual vehicles are required to achieve a higher level of research results.

Most the data used in this article can be obtained by request from the corresponding author ([email protected]).

ZY and RZ proposed and developed the overall concept of the paper. ZY, RZ, and YZ conducted the experimental realisation and analysis. RZ, ZG, and JG wrote the whole paper.

The contact author has declared that none of the authors has any competing interests.

Publisher’s note: Copernicus Publications remains neutral with regard to jurisdictional claims made in the text, published maps, institutional affiliations, or any other geographical representation in this paper. While Copernicus Publications makes every effort to include appropriate place names, the final responsibility lies with the authors.

The authors are grateful to the Fundamental Research Funds for the Science and Technology Research Project of Chongqing Municipal Education Commission, China (grant no. KJQN201903402); the Fundamental Research Funds for the Natural Science Foundation of Chongqing, China (grant no. cstc2021ycjh-bgzxm0088); and the Fundamental Research Funds for Science and Technology Research Project of Chongqing Municipal Education Commission, China (grant no. KJZD-M202303401), for the support.

This research has been supported by the Natural Science Foundation of Chongqing Municipality (grant no. cstc2021ycjh-bgzxm0088), the Program for Innovation Team Building at Institutions of Higher Education in Chongqing Municipality (grant no. CXQT21032), and the Chongqing Municipal Education Commission (grant no. KJZD-M202303401).

This paper was edited by Marek Wojtyra and reviewed by two anonymous referees.

Barreno, F., Santos, M., and Romana, M. G.: A novel adaptive vehicle speed recommender fuzzy system for autonomous vehicles on conventional two-lane roads, Expert Syst., 41, e13046, https://doi.org/10.1111/exsy.13046 , 2022. 

Chen, X.: Research on application of artificial intelligence model in Automobile Machinery Control System, Int. J. Heavy Veh. Syst., 27, 83–96, https://doi.org/10.1504/IJHVS.2020.104409 , 2020. 

Gao, J. and Qi, X.: Study of suspension parameters matching to enhance vehicle ride comfort on Bump Road, Shock. Vib., 2021, 1–20, https://doi.org/10.1155/2021/5806444 , 2021. 

Gong, M., Jiao, L., Liu, F., and Ma, W.: Immune algorithm with orthogonal design based initialization, cloning, and selection for global optimization, Knowl. Inf. Syst., 25, 523–549, https://doi.org/10.1007/s10115-009-0261-8 , 2009. 

Huang, T., Wang, J., and Pan, H.: Adaptive bioinspired preview suspension control with constrained velocity planning for Autonomous Vehicles, IEEE Trans. Intell. Veh., 8, 3925–3935, https://doi.org/10.1109/tiv.2023.3273620 , 2023. 

Liu, Z., Si, Y., and Sun, W.: Ride Comfort Oriented Integrated Design of preview active suspension control and longitudinal velocity planning, Mech. Syst. Signal Process., 208, 110992, https://doi.org/10.2139/ssrn.4545334 , 2023. 

Mahmoodabadi, M. J. and Nejadkourki, N.: Optimal fuzzy adaptive robust PID control for an active suspension system, Aust. J. Mech. Eng., 20, 681–691, https://doi.org/10.1080/14484846.2020.1734154 , 2020. 

Miracle, P. U., Bala, J. A., Aibinu, A. M., and Folorunso, T. A.: Intelligent Speed Bump Identification and speed control system for autonomous vehicles: A conceptual design, in: 2021 1st International Conference on Multidisciplinary Engineering and Applied Science (ICMEAS), Abuja, Nigeria, 15–16 July 2021, https://doi.org/10.1109/ICMEAS52683.2021.9692403 , 1–6, 2021. 

Motallebi, S., Xie, H., Tanin, E., Qi, J., and Ramamohanarao, K.: Route intersection reduction with connected Autonomous Vehicles, Geoinformatica, 25, 99–125, https://doi.org/10.1007/s10707-020-00420-z , 2020. 

Nguyen, D. N. and Nguyen, T. A.: A novel hybrid control algorithm sliding mode–PID for the active suspension system with state multivariable, Complexity, 2022, 1–14, https://doi.org/10.1155/2022/9527384 , 2022a. 

Nguyen, D. N. and Nguyen, T. A.: Evaluate the stability of the vehicle when using the active suspension system with a hydraulic actuator controlled by the OSMC algorithm, Sci. Rep., 12, 19364, https://doi.org/10.1038/s41598-022-24069-w , 2022b. 

Nguyen, D. N. and Nguyen, T. A.: Proposing an original control algorithm for the active suspension system to improve vehicle vibration: Adaptive fuzzy sliding mode proportional-integral-derivative tuned by the Fuzzy (AFSPIDF), Heliyon, 9, 19364, https://doi.org/10.1016/j.heliyon.2023.e14210 , 2023. 

Pan, H. and Sun, W.: Nonlinear output feedback finite–time control for vehicle active suspension systems, IEEE Trans. Industr. Inform., 15, 2073–2082, https://doi.org/10.1109/TII.2018.2866518 , 2019. 

Sha, S., Wang, Z., and Du, H.: Research on performance of vehicle semi–active suspension applied magnetorheological damper based on linear quadratic Gaussian control, Noise Vib. Worldw., 51, 119–126, https://doi.org/10.1177/0957456520923320 , 2020. 

Shieh, M., Chiou, J., and Liu, M. T.: Design of immune–algorithm–based adaptive fuzzy controllers for active suspension systems, Adv. Mech. Eng., 6, 916257, https://doi.org/10.1155/2014/916257 , 2014. 

Walavalkar, S., Tandel, V., Thakur, R. S., Kumar, V. V. P., and Bhuran, S.: Performance comparison of various controllers on semi–active vehicle suspension system, ITM Web Conf., 40, 01001, https://doi.org/10.1051/itmconf/20214001001 , 2021. 

Wang, L., Yang, Z., Chen, X., Zhang, R. and Zhou, Y.: Research on adaptive speed control method of an autonomous vehicle passing a speed bump on the highway based on a genetic algorithm, Mech. Sci., 13, 647–657, https://doi.org/10.5194/ms-13-647-2022 , 2022. 

Wu, J., Zhou, H., Liu, Z., and Gu, M.: Ride Comfort Optimization via speed planning and preview semi-active suspension control for autonomous vehicles on uneven roads, IEEE Trans. Veh. Technol., 69, 8343–8355, https://doi.org/10.1109/tvt.2020.2996681 , 2020. 

Wu, Y., Li, J., Nong, D., and Liu, S.: Nonlinear vibration analysis for automobile stimulated by speed control hump, J. Dyn. Control., 12, 147–152, https://doi.org/10.6052/1672-6553-2013-072 , 2014. 

Yan, S., Sun, W., He, F., and Yao, J.: Adaptive fault detection and isolation for active suspension systems with model uncertainties, IEEE Trans Reliab, 68, 927–937, https://doi.org/10.1109/TR.2018.2868949 , 2019. 

Yang, Z., Liang, S., Sun, Y., and Zhu, Q.: Vibration suppression of four degree–of–freedom nonlinear vehicle suspension model excited by the consecutive speed humps, J. Vib. Control., 22, 1560–1567, https://doi.org/10.1177/1077546314543728 , 2016.  

Yang, Z., Liang, S., Zhu, Q., Zhou, T., and Zeng, C.: Chaotic vibration and comfort analysis of nonlinear full–vehicle model excited by consecutive speed control humps, Math. Probl. Eng., 2014, 1–9, https://doi.org/10.1155/2014/370634 , 2014. 

Yang, Z., Liang, S., and Zhou, T.: Research on Chaotic Vibration Characteristics of Nonlinear Half Vehicle Model under Quasi–Periodic Excitation, J. Zhengzhou. Univ. (Eng Sci), 2015, 5, https://doi.org/10.3969/j.issn.1671-6833.2015.01.026 , 2015. 

Yang, Z., Wang, L., Liu, F., and Li, Z.: Nonlinear dynamic analysis of constant–speed and variable–speed of autonomous vehicle passing uneven road, J. Vibroengineering., 24, 726–744, https://doi.org/10.21595/jve.2022.22250 , 2022. 

Yu, Y., Zhao, L., and Zhou, C.: Influence of rotor–bearing coupling vibration on dynamic behavior of electric vehicle driven by in–wheel motor, IEEE Access, 7, 63540–63549, https://doi.org/10.1109/ACCESS.2019.2916554 , 2019. 

Zein, Y. and Darwiche, M.: Fuzzy logic velocity optimization of autonomous vehicles based on road bump geometry, BAU J. Sci. Technol., 1, 2, https://doi.org/10.54729/2959-331X.1016 , 2020. 

Zhang, W. and Zheng, S.: Dynamic Characteristics Simulation Analysis of Tracked Vehicle Tire under Different Road Conditions, Tire Ind., 42, 7, https://doi.org/10.12135/j.issn.1006-8171.2022.01.0003 , 2022. 

Zhu, Q. and Ishitobi, M.: Chaos and bifurcations in a nonlinear vehicle model, J. Sound Vib., 275, 1136–1146, https://doi.org/10.1016/j.jsv.2003.10.016 , 2004. 

• Introduction
• Simulation models
• Multi-objective optimisation algorithm
• Application of optimisation algorithm
• Conclusions
• Data availability
• Author contributions
• Competing interests
• Acknowledgements
• Financial support
• Review statement