masters dissertation marketing

• USF Research
• USF Libraries

Digital Commons @ USF > Muma College of Business > Marketing > Theses and Dissertations

Marketing Theses and Dissertations

Theses/dissertations from 2023 2023.

How Feeling Like a Minority Affects Preferences for Autonomous Digital Interfaces , Ye Seul Kim

Theses/Dissertations from 2022 2022

Spillover Effects in Product Customization , Samuel Babu Sekar

Theses/Dissertations from 2021 2021

External and Internal Factors of Sports Sponsorship Selling Cycles in North American Professional Sports , Dan Kaufmann

Increasing Personal and Product Influence Through Background Auditory and Visual Cues , Zhihao Yu

Theses/Dissertations from 2020 2020

The Effects of Product Recalls on Competitors’ Market Value and Recalling Firm’s Reputation , Dong Liu

Corporate Brand Impact on Sales / Revenue Per Share , Brad A. Puckey

Competition in Upstream Humanitarian Supply Chain: Investigation of Food Banks , Iana Shaheen

Theses/Dissertations from 2019 2019

How Digital versus Non-Digital Modes of Food Ordering Influence Menu Healthfulness Perceptions and Food Choices , Annika Abell

Theses/Dissertations from 2018 2018

The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate , Denise Hunter Gravatt

Theses/Dissertations from 2017 2017

Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes , Lisa Monahan

The Effects of Loneliness on Consumers’ Digital Engagement with Social Media Ads , Yu Qin

Product Shadows and Ad Evaluations , Nazuk Sharma

Theses/Dissertations from 2016 2016

Understanding the Complexity of Product Returns Management: A Complex Adaptive Systems Theory Perspective , Jennifer Anne Espinosa

Branding Implications of Co-Created Social Responsibility , Alexander J. Kull

Theses/Dissertations from 2015 2015

How You Categorize Influences How Helpful You Are: The Effect of Categorization Mindset on Consumers’ Social Decisions , Hsiao-Ching Kuo

Theses/Dissertations from 2014 2014

Taken for Granted or Taken with Gratitude? An Examination of the Differential Effects of Donations of Time and Money on Consumers' Evaluation of Corporate Philanthropy , Ryan Langan

Essays on Consumer's Psychological and Behavioral Responses toward Social Coupons , Chinintorn Nakhata

Muscling Consumers to Optimal Option Differentiation: The Influence of Incidental Muscular Sensations on Option Differentiation , Courtney Szocs

Theses/Dissertations from 2012 2012

Essays on Mental Accounting and Consumers' Decision Making , Ali Besharat

Perceived Firm Transparency: Scale and Model Development , Jennifer Dapko

Theses/Dissertations from 2010 2010

Antecedents and Consequences of Channel Alienation: An Empirical Investigation within Franchised Channels of Distribution , Ivan Lapuka

Theses/Dissertations from 2009 2009

An Empirical Examination of the Dark Side of Relationship Marketing within a Business to Business Context , Brent L. Baker

Developing the Nomological Network of Perceived Corporate Affinity for Technology: A Three Essay Dissertation , David Earl Fleming

Theses/Dissertations from 2008 2008

Self-Directed Learning: Measures and Models for Salesperson Training and Development , Stefanie Leigh Boyer

Emotional Exhaustion and Its Role in Service Sabotage among Boundary Spanners , Diane R. Edmondson

Theses/Dissertations from 2007 2007

Essays on multiple identities and motivated consumption: Exploring the role of identity centrality on self-brand connections , Tracy R. Harmon

The impact of organizational climate variables of perceived organizational support, workplace isolation, and ethical climate on salesperson psychological and behavioral work outcomes , Robert J. Riggle

Theses/Dissertations from 2005 2005

The Effect of Perceived Entitativity on Implicit Image Transfer in Multiple Sponsorships , FrancoÌ?is Anthony Carrillat

Theses/Dissertations from 2004 2004

Relationship Advertising: Investigating the Strategic Appeal of Intimacy (Disclosure) in Services Marketing , Andrea Diahann Gaye Scott

Advanced Search

• Email Notifications and RSS
• All Collections
• USF Faculty Publications
• Open Access Journals
• Conferences and Events
• Theses and Dissertations
• Textbooks Collection

Useful Links

• Rights Information
• SelectedWorks
• Submit Research

Home | About | Help | My Account | Accessibility Statement | Language and Diversity Statements

Privacy Copyright

Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

• Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

• Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
• Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
• What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
• Are switching costs effective barriers to customer retention in the airline industry?
• How can Amazon.com charge a premium price by using its diverse set of services and products?
• What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
• To what extent does Café Nero’s app foster customer loyalty?
• How and why can relationship marketing be used to attract new customers through social media?
• How does product quality affect customer loyalty among high and low contact products?
• Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
• How do retailers cope with polygamous behaviour among consumers?
• How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
• In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
• How can companies adopt social media for successful development of relationship marketing with customers?
• What are the challenges for small companies when adopting social media for increasing customer loyalty?
• Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
• Exploring the efficacy of customer service chatbots – helpful or frustrating?
• Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

• An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
• How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
• Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
• How does the relative importance of tangible and intangible brand values vary across product types?
• Using digital methods to increase brand salience – a case study approach.
• Do leading brands need to have the products which attract a large number of customer segments?
• How is brand image affected by product availability for SME?
• Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
• How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
• How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
• How can innovations sustain brands through the use of social media marketing?
• Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
• Using social media marketing to attract customers to brands of small companies.
• How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
• Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

• How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
• How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
• Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
• In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
• Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
• How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
• Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
• How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
• Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
• Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
• How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
• Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
• Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
• Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

• How does innovation and culture influence the market performance of SMEs in China?
• Native advertising: Exploring its effectiveness in the UK, China, and the US.
• What are the effects of social media on organisational culture in the UK’s fashion industry?
• How is globalisation affecting the organisational culture of Toyota’s global operations?
• How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
• How does culture affect the marketing of automotives? The Case of Toyota in China.
• What effect does culture have on marketing communications? The case of Coca Cola in India.
• How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
• Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
• How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
• How do supermarket chains overcome language differences in Switzerland?
• How can banks use pricing strategy to boost customer satisfaction and profitability?
• How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
• How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

• What motivates consumers to purchase products from Amazon?
• What are the uses and gratifications associated with consumer online reviewing?
• How does marketing intelligence and planning affect sports marketing?
• How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
• What are customers’ perceptions towards green marketing?
• What are customers’ attitudes towards digital marketing activities of Burberry?
• What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
• What are the effects of negative word-of-mouth communications on organisational performance?
• How does gender effect information processing among consumers of luxury goods?
• What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
• How does gender effect selective distortion among luxury goods buyers?
• What role does learning play among functional online advertisements?
• Does the importance of beliefs and attitudes vary across low and high involvement products?
• How does gender influence online purchase behaviour of luxury goods?
• How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

• How can firms customise their products? The case of Apple.
• What are the effects of a successful digital marketing campaign on Dior’s brand performance?
• What are the benefits and challenges of using social media to market luxury goods?
• How does using web analytics for digital marketing enhance brand performance?
• What is the impact of digital marketing innovation on Apple’s performance?
• What are the benefits and challenges faced by Burberry in using digital marketing?
• How can firms personalise their products? The case of Nike.
• An assessment of the value of assortment to customers: The case of Dell Computers.
• How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
• How does visual constituency affect site identity and product attitude?
• How does gender affect online consumption behaviour?
• How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
• What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
• How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
• An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

• How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
• How can brand image be conveyed in a mobile marketing environment?
• Can a strong brand image be built through mobile marketing techniques?
• What do customers want from mobile marketing messages?
• How does location influence mobile marketing communications?
• What role does timeliness play in mobile marketing communications?
• What are the advantages and disadvantages of push and pull mobile marketing strategies?
• How can mobile marketing be used as a viral marketing tool?
• How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
• How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
• How can marketing managers drive consumer acceptance of mobile marketing?
• What impact does brand personality have on purchase intentions in the context of mobile marketing?
• What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

• How do price adjustment strategies vary in online and offline environments? The case of music sales.
• Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
• How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
• The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
• The impact of product information availability and persuasive advertising on consumer behaviour.
• Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
• Advantages and disadvantages of online advertising in international marketing.
• Can point-of-purchase promotions be as effective in an online environment as they are offline?
• How important is location to customer choice in the UK’s airline industry?
• How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
• Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
• How important is the Marketing mix for non-profit organisations?
• The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

• What uses and gratifications are provided by beauty brands’ social media content?
• A content analysis of Food brands Instagram posts.
• An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
• Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
• How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
• A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
• What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
• Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
• Does traditional customer loyalty apply to consumer behaviour in social media networks?
• How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
• Can firms measure the ROI of their social media marketing?
• An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
• Usage, barriers and measurement of social media marketing: Implications for marketing managers.
• The impact of social media marketing on brand loyalty.
• How do firms use social media marketing to encourage customers’ purchase behaviours?
• How do vegan brands use social listening to enhance their marketing strategy?
• Instagram, influencer marking and trust – a critical investigation.
• Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

• The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
• Exploring Patagonia’s marketing strategy – Green or Greenwashing?
• The impact of FairTrade labels on consumers’ purchase behaviours?
• Vegan vs cruelty-free: the politics of labelling and why it matters.
• What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
• How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
• What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
• Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
• How have spam laws improved marketing ethics online?
• What factors distinguish a consumer’s choice of most and least socially responsible firms?
• How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
• The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
• The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
• The role of trust in building company reputation and brand equity through CSR initiatives.
• Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

You may also like

Dissertation Structure & Layout 101: How to structure your dissertation, thesis or research project.

By: Derek Jansen (MBA) Reviewed By: David Phair (PhD) | July 2019

So, you’ve got a decent understanding of what a dissertation is , you’ve chosen your topic and hopefully you’ve received approval for your research proposal . Awesome! Now its time to start the actual dissertation or thesis writing journey.

To craft a high-quality document, the very first thing you need to understand is dissertation structure . In this post, we’ll walk you through the generic dissertation structure and layout, step by step. We’ll start with the big picture, and then zoom into each chapter to briefly discuss the core contents. If you’re just starting out on your research journey, you should start with this post, which covers the big-picture process of how to write a dissertation or thesis .

*The Caveat *

In this post, we’ll be discussing a traditional dissertation/thesis structure and layout, which is generally used for social science research across universities, whether in the US, UK, Europe or Australia. However, some universities may have small variations on this structure (extra chapters, merged chapters, slightly different ordering, etc).

So, always check with your university if they have a prescribed structure or layout that they expect you to work with. If not, it’s safe to assume the structure we’ll discuss here is suitable. And even if they do have a prescribed structure, you’ll still get value from this post as we’ll explain the core contents of each section.  

Overview: S tructuring a dissertation or thesis

• Acknowledgements page
• Abstract (or executive summary)
• Table of contents , list of figures and tables
• Chapter 1: Introduction
• Chapter 2: Literature review
• Chapter 3: Methodology
• Chapter 4: Results
• Chapter 5: Discussion
• Chapter 6: Conclusion
• Reference list

As I mentioned, some universities will have slight variations on this structure. For example, they want an additional “personal reflection chapter”, or they might prefer the results and discussion chapter to be merged into one. Regardless, the overarching flow will always be the same, as this flow reflects the research process , which we discussed here – i.e.:

• The introduction chapter presents the core research question and aims .
• The literature review chapter assesses what the current research says about this question.
• The methodology, results and discussion chapters go about undertaking new research about this question.
• The conclusion chapter (attempts to) answer the core research question .

In other words, the dissertation structure and layout reflect the research process of asking a well-defined question(s), investigating, and then answering the question – see below.

To restate that – the structure and layout of a dissertation reflect the flow of the overall research process . This is essential to understand, as each chapter will make a lot more sense if you “get” this concept. If you’re not familiar with the research process, read this post before going further.

Right. Now that we’ve covered the big picture, let’s dive a little deeper into the details of each section and chapter. Oh and by the way, you can also grab our free dissertation/thesis template here to help speed things up.

The title page of your dissertation is the very first impression the marker will get of your work, so it pays to invest some time thinking about your title. But what makes for a good title? A strong title needs to be 3 things:

• Succinct (not overly lengthy or verbose)
• Specific (not vague or ambiguous)
• Representative of the research you’re undertaking (clearly linked to your research questions)

Typically, a good title includes mention of the following:

• The broader area of the research (i.e. the overarching topic)
• The specific focus of your research (i.e. your specific context)
• Indication of research design (e.g. quantitative , qualitative , or  mixed methods ).

For example:

A quantitative investigation [research design] into the antecedents of organisational trust [broader area] in the UK retail forex trading market [specific context/area of focus].

Again, some universities may have specific requirements regarding the format and structure of the title, so it’s worth double-checking expectations with your institution (if there’s no mention in the brief or study material).

Acknowledgements

This page provides you with an opportunity to say thank you to those who helped you along your research journey. Generally, it’s optional (and won’t count towards your marks), but it is academic best practice to include this.

So, who do you say thanks to? Well, there’s no prescribed requirements, but it’s common to mention the following people:

• Your dissertation supervisor or committee.
• Any professors, lecturers or academics that helped you understand the topic or methodologies.
• Any tutors, mentors or advisors.
• Your family and friends, especially spouse (for adult learners studying part-time).

There’s no need for lengthy rambling. Just state who you’re thankful to and for what (e.g. thank you to my supervisor, John Doe, for his endless patience and attentiveness) – be sincere. In terms of length, you should keep this to a page or less.

Abstract or executive summary

The dissertation abstract (or executive summary for some degrees) serves to provide the first-time reader (and marker or moderator) with a big-picture view of your research project. It should give them an understanding of the key insights and findings from the research, without them needing to read the rest of the report – in other words, it should be able to stand alone .

For it to stand alone, your abstract should cover the following key points (at a minimum):

• Your research questions and aims – what key question(s) did your research aim to answer?
• Your methodology – how did you go about investigating the topic and finding answers to your research question(s)?
• Your findings – following your own research, what did do you discover?
• Your conclusions – based on your findings, what conclusions did you draw? What answers did you find to your research question(s)?

So, in much the same way the dissertation structure mimics the research process, your abstract or executive summary should reflect the research process, from the initial stage of asking the original question to the final stage of answering that question.

In practical terms, it’s a good idea to write this section up last , once all your core chapters are complete. Otherwise, you’ll end up writing and rewriting this section multiple times (just wasting time). For a step by step guide on how to write a strong executive summary, check out this post .

Need a helping hand?

Table of contents

This section is straightforward. You’ll typically present your table of contents (TOC) first, followed by the two lists – figures and tables. I recommend that you use Microsoft Word’s automatic table of contents generator to generate your TOC. If you’re not familiar with this functionality, the video below explains it simply:

If you find that your table of contents is overly lengthy, consider removing one level of depth. Oftentimes, this can be done without detracting from the usefulness of the TOC.

Right, now that the “admin” sections are out of the way, its time to move on to your core chapters. These chapters are the heart of your dissertation and are where you’ll earn the marks. The first chapter is the introduction chapter – as you would expect, this is the time to introduce your research…

It’s important to understand that even though you’ve provided an overview of your research in your abstract, your introduction needs to be written as if the reader has not read that (remember, the abstract is essentially a standalone document). So, your introduction chapter needs to start from the very beginning, and should address the following questions:

• What will you be investigating (in plain-language, big picture-level)?
• Why is that worth investigating? How is it important to academia or business? How is it sufficiently original?
• What are your research aims and research question(s)? Note that the research questions can sometimes be presented at the end of the literature review (next chapter).
• What is the scope of your study? In other words, what will and won’t you cover ?
• How will you approach your research? In other words, what methodology will you adopt?
• How will you structure your dissertation? What are the core chapters and what will you do in each of them?

These are just the bare basic requirements for your intro chapter. Some universities will want additional bells and whistles in the intro chapter, so be sure to carefully read your brief or consult your research supervisor.

If done right, your introduction chapter will set a clear direction for the rest of your dissertation. Specifically, it will make it clear to the reader (and marker) exactly what you’ll be investigating, why that’s important, and how you’ll be going about the investigation. Conversely, if your introduction chapter leaves a first-time reader wondering what exactly you’ll be researching, you’ve still got some work to do.

Now that you’ve set a clear direction with your introduction chapter, the next step is the literature review . In this section, you will analyse the existing research (typically academic journal articles and high-quality industry publications), with a view to understanding the following questions:

• What does the literature currently say about the topic you’re investigating?
• Is the literature lacking or well established? Is it divided or in disagreement?
• How does your research fit into the bigger picture?
• How does your research contribute something original?
• How does the methodology of previous studies help you develop your own?

Depending on the nature of your study, you may also present a conceptual framework towards the end of your literature review, which you will then test in your actual research.

Again, some universities will want you to focus on some of these areas more than others, some will have additional or fewer requirements, and so on. Therefore, as always, its important to review your brief and/or discuss with your supervisor, so that you know exactly what’s expected of your literature review chapter.

Now that you’ve investigated the current state of knowledge in your literature review chapter and are familiar with the existing key theories, models and frameworks, its time to design your own research. Enter the methodology chapter – the most “science-ey” of the chapters…

In this chapter, you need to address two critical questions:

• Exactly HOW will you carry out your research (i.e. what is your intended research design)?
• Exactly WHY have you chosen to do things this way (i.e. how do you justify your design)?

Remember, the dissertation part of your degree is first and foremost about developing and demonstrating research skills . Therefore, the markers want to see that you know which methods to use, can clearly articulate why you’ve chosen then, and know how to deploy them effectively.

Importantly, this chapter requires detail – don’t hold back on the specifics. State exactly what you’ll be doing, with who, when, for how long, etc. Moreover, for every design choice you make, make sure you justify it.

In practice, you will likely end up coming back to this chapter once you’ve undertaken all your data collection and analysis, and revise it based on changes you made during the analysis phase. This is perfectly fine. Its natural for you to add an additional analysis technique, scrap an old one, etc based on where your data lead you. Of course, I’m talking about small changes here – not a fundamental switch from qualitative to quantitative, which will likely send your supervisor in a spin!

You’ve now collected your data and undertaken your analysis, whether qualitative, quantitative or mixed methods. In this chapter, you’ll present the raw results of your analysis . For example, in the case of a quant study, you’ll present the demographic data, descriptive statistics, inferential statistics , etc.

Typically, Chapter 4 is simply a presentation and description of the data, not a discussion of the meaning of the data. In other words, it’s descriptive, rather than analytical – the meaning is discussed in Chapter 5. However, some universities will want you to combine chapters 4 and 5, so that you both present and interpret the meaning of the data at the same time. Check with your institution what their preference is.

Now that you’ve presented the data analysis results, its time to interpret and analyse them. In other words, its time to discuss what they mean, especially in relation to your research question(s).

What you discuss here will depend largely on your chosen methodology. For example, if you’ve gone the quantitative route, you might discuss the relationships between variables . If you’ve gone the qualitative route, you might discuss key themes and the meanings thereof. It all depends on what your research design choices were.

Most importantly, you need to discuss your results in relation to your research questions and aims, as well as the existing literature. What do the results tell you about your research questions? Are they aligned with the existing research or at odds? If so, why might this be? Dig deep into your findings and explain what the findings suggest, in plain English.

The final chapter – you’ve made it! Now that you’ve discussed your interpretation of the results, its time to bring it back to the beginning with the conclusion chapter . In other words, its time to (attempt to) answer your original research question s (from way back in chapter 1). Clearly state what your conclusions are in terms of your research questions. This might feel a bit repetitive, as you would have touched on this in the previous chapter, but its important to bring the discussion full circle and explicitly state your answer(s) to the research question(s).

Next, you’ll typically discuss the implications of your findings? In other words, you’ve answered your research questions – but what does this mean for the real world (or even for academia)? What should now be done differently, given the new insight you’ve generated?

Lastly, you should discuss the limitations of your research, as well as what this means for future research in the area. No study is perfect, especially not a Masters-level. Discuss the shortcomings of your research. Perhaps your methodology was limited, perhaps your sample size was small or not representative, etc, etc. Don’t be afraid to critique your work – the markers want to see that you can identify the limitations of your work. This is a strength, not a weakness. Be brutal!

This marks the end of your core chapters – woohoo! From here on out, it’s pretty smooth sailing.

The reference list is straightforward. It should contain a list of all resources cited in your dissertation, in the required format, e.g. APA , Harvard, etc.

It’s essential that you use reference management software for your dissertation. Do NOT try handle your referencing manually – its far too error prone. On a reference list of multiple pages, you’re going to make mistake. To this end, I suggest considering either Mendeley or Zotero. Both are free and provide a very straightforward interface to ensure that your referencing is 100% on point. I’ve included a simple how-to video for the Mendeley software (my personal favourite) below:

Some universities may ask you to include a bibliography, as opposed to a reference list. These two things are not the same . A bibliography is similar to a reference list, except that it also includes resources which informed your thinking but were not directly cited in your dissertation. So, double-check your brief and make sure you use the right one.

The very last piece of the puzzle is the appendix or set of appendices. This is where you’ll include any supporting data and evidence. Importantly, supporting is the keyword here.

Your appendices should provide additional “nice to know”, depth-adding information, which is not critical to the core analysis. Appendices should not be used as a way to cut down word count (see this post which covers how to reduce word count ). In other words, don’t place content that is critical to the core analysis here, just to save word count. You will not earn marks on any content in the appendices, so don’t try to play the system!

Time to recap…

And there you have it – the traditional dissertation structure and layout, from A-Z. To recap, the core structure for a dissertation or thesis is (typically) as follows:

• Acknowledgments page

Most importantly, the core chapters should reflect the research process (asking, investigating and answering your research question). Moreover, the research question(s) should form the golden thread throughout your dissertation structure. Everything should revolve around the research questions, and as you’ve seen, they should form both the start point (i.e. introduction chapter) and the endpoint (i.e. conclusion chapter).

I hope this post has provided you with clarity about the traditional dissertation/thesis structure and layout. If you have any questions or comments, please leave a comment below, or feel free to get in touch with us. Also, be sure to check out the rest of the  Grad Coach Blog .

Psst… there’s more (for free)

This post is part of our dissertation mini-course, which covers everything you need to get started with your dissertation, thesis or research project. 

You Might Also Like:

36 Comments

many thanks i found it very useful

Glad to hear that, Arun. Good luck writing your dissertation.

Such clear practical logical advice. I very much needed to read this to keep me focused in stead of fretting.. Perfect now ready to start my research!

what about scientific fields like computer or engineering thesis what is the difference in the structure? thank you very much

Thanks so much this helped me a lot!

Very helpful and accessible. What I like most is how practical the advice is along with helpful tools/ links.

Thanks Ade!

Thank you so much sir.. It was really helpful..

You’re welcome!

Hi! How many words maximum should contain the abstract?

Thank you so much 😊 Find this at the right moment

You’re most welcome. Good luck with your dissertation.

best ever benefit i got on right time thank you

Many times Clarity and vision of destination of dissertation is what makes the difference between good ,average and great researchers the same way a great automobile driver is fast with clarity of address and Clear weather conditions .

I guess Great researcher = great ideas + knowledge + great and fast data collection and modeling + great writing + high clarity on all these

You have given immense clarity from start to end.

Morning. Where will I write the definitions of what I’m referring to in my report?

Thank you so much Derek, I was almost lost! Thanks a tonnnn! Have a great day!

Thanks ! so concise and valuable

This was very helpful. Clear and concise. I know exactly what to do now.

Thank you for allowing me to go through briefly. I hope to find time to continue.

Really useful to me. Thanks a thousand times

Very interesting! It will definitely set me and many more for success. highly recommended.

Thank you soo much sir, for the opportunity to express my skills

Usefull, thanks a lot. Really clear

Very nice and easy to understand. Thank you .

That was incredibly useful. Thanks Grad Coach Crew!

My stress level just dropped at least 15 points after watching this. Just starting my thesis for my grad program and I feel a lot more capable now! Thanks for such a clear and helpful video, Emma and the GradCoach team!

Do we need to mention the number of words the dissertation contains in the main document?

It depends on your university’s requirements, so it would be best to check with them 🙂

Such a helpful post to help me get started with structuring my masters dissertation, thank you!

Great video; I appreciate that helpful information

It is so necessary or avital course

This blog is very informative for my research. Thank you

Doctoral students are required to fill out the National Research Council’s Survey of Earned Doctorates

wow this is an amazing gain in my life

This is so good

How can i arrange my specific objectives in my dissertation?

Trackbacks/Pingbacks

• What Is A Literature Review (In A Dissertation Or Thesis) - Grad Coach - […] is to write the actual literature review chapter (this is usually the second chapter in a typical dissertation or…

Submit a Comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Print Friendly

Dissertation Topics in Marketing Actual in 2024

Table of contents

• 1 How to Choose the Right Topic for Your Marketing Dissertation
• 2 Branding Dissertation Topics
• 3 Digital Marketing Dissertation Topics
• 4 MBA Marketing Dissertation Topics
• 5 Interesting Marketing Dissertation Topics
• 6 Social Media Marketing Dissertation Topics
• 7 Relationship Marketing Dissertation Topics
• 8 Fashion Marketing Dissertation Topics
• 9 Sports Marketing Dissertation Topics
• 10 Ethics in Marketing Dissertation Topics
• 11 Consumer Behaviour Dissertation Topics

We’ve compiled a list of about 100 of the best international marketing dissertation topics. Use these examples comfortably and create your idea.

How to Choose the Right Topic for Your Marketing Dissertation

To choose the right topic for your dissertation , you have to pick something actual and relevant to the field. Moreover, your choice must be interesting for reading. But not something filled with many scientific terms.

The idea must be based on a case that other people have already researched. That will give you enough credible sources to use for your work.

When writing your dissertation , remember that it revolves around data. Thus, using credible academic references with correct information is best.

While doing that, a good thing to remember is to look for ideas with gaps that have great potential. They will allow you to create a good piece that will be interesting to read. But given how hard these are to notice, you should get dissertation assistance . You can get help from our team of professionals or ask your professor for suggestions.

Branding Dissertation Topics

Branding is a term that comes from the business world, and you will often see it in the field. The word refers to many processes that give meaning to various organizations, businesses, services, and goods.

In that sense, branding can be a way for the company to promote its products and achieve an edge over competitors by building its brand. It can be a promise to the customers or the appeal of a good or service.

• Brand value, and how the consumers perceive it. Case of Pepsi versus Coca-Cola.
• The company branding and its effect on business productivity.
• What is the significance of social media marketing for brand development?
• Is there cultural meaning in brands, and why?
• Branding and its nature. Comprehensive evolution study.
• The relations between the brand, customers, and their emotions.
• Why is brand management essential for achieving profitability?
• Branding and the importance of having a top product that attracts customers.
• How can the use of digital methods increase brand standing?
• Smartphone apps, and how businesses can use them to improve their brand equity.

Digital Marketing Dissertation Topics

Without a doubt, this is the future of commerce in the current age. That is due to the significant increase in online shopping. With the growth of online sales and new e-commerce, experts must develop unique strategies to boost their sales.

Because of that, we have prepared a few ideas about digital marketing thesis topics for you:

• Modern customers and how social media applications can affect their behavior.
• Marketing and landing pages, and why they are so important to have.
• Google and Amazon ads and how they are a necessity for online commerce.
• Digitalized platforms and the adoption of automated service interaction. How they affect clients and companies.
• What exactly is the role of the Internet? How does it influence customers’ behavior?
• Smart devices and their effects on boosting company sales.
• Is it essential to analyze the consumer’s psychology in marketing strategies?
• How have stars and influencers affected online sales and strategies?
• Digital marketing. Is it better for the customer to interact with a machine or an employee?
• Email strategies. Are they outdated, and what are the most common mistakes of this strategy?

MBA Marketing Dissertation Topics

Having a Master’s can be essential as it opens a new path for you and allows you to learn more. In that sense, it also shows you know about marketing in general. So, picking the right dissertation topic is crucial because you have to prove your knowledge.

• Digital and mobile marketing. What are their strengths and weaknesses?
• Note the difference between offline and online market goods and how clients respond to them.
• Management and its response to boycotts. What is the proper reaction?
• What are the customer’s reactions during periods of recession and crisis?
• Customer profile gender, age, and ethnicity. How do they affect online purchases?
• What is the importance of a successful branding strategy, and how does it attract loyal customers?
• How does color relate to brands and affect sales in the clothing industry?
• Strategies about charity. Why are they important, and how do people regard them?
• Best sales strategies that make consumers buy food online.
• E-commerce, and how a loyalty program encourages the customers to spend more.

Interesting Marketing Dissertation Topics

No matter what you are writing about, you must pick an interesting topic. Then you will have an easy time researching and writing.

Marketing is a field connected to a lot of data, and that can make writing your Master’s dissertation hard. Thus, striving to pick a compelling case to write about will help you immensely.

• Should we combine offline with online techniques to increase sales in the digital business model?
• Politics and their effects on marketing strategies.
• What are the best and worst parts of SMS marketing? Is it an actual concept?
• The concept of standardization in the field and how it affects the clients.
• How does brand value affect the customer’s decision?
• How do retention and innovation go hand in hand? What are the effects?
• Family packs and oriented online commerce strategies.
• Online trends and their impact on marketing techniques. How have they changed during the past ten years?
• The power of customization in e-commerce and how it affects sales.
• Market segmentation and its effects on sales channels. Is it a good or bad strategy?

Social Media Marketing Dissertation Topics

In the current commerce world, many, if not most, marketing campaigns and deals take place online. With that, the importance of social media and other widespread online platforms increases. So, social media marketing strategies are a must for the success of any thriving business.

• Are Google, Amazon, and Facebook ads convenient for digital trade?
• Effects of social media and the impact they have on customers.
• Marketing, E-commerce, and the importance of proper SEO. Effects and aftermaths.
• Is it good for huge corporations to use social media and focus on younger customer groups?
• How can products and online services affect customer loyalty to the brand?
• Are influencers and famous actors a good strategy to increase your audience?
• Social media and its significance in modern marketing promotion campaigns.
• How can online content marketing build a larger presence and loyal customers?
• Are social media suitable for branding or just boosting a company’s sales?
• Should a company build online value through transparent customer reviews? Best ways to do it.

Relationship Marketing Dissertation Topics

Customer association is crucial for the success and good sales of every business. Thus, customer relationships are often vital to a good marketing approach. That is because such techniques rely on how well you know your customers and what you want to focus on when approaching them.

• How has customer retention changed due to the Covid-19 pandemic, and how does that affect marketing strategies?
• Modern consumer behavior. Is it reasonable to push clients to change their customer style or not?
• How can the decision-making process affect cultural or ethical influences?
• Big corporations and their strategies. Why do customers stay loyal and abide by global marketing rules?
• Why is it important for a company to learn more about its client’s psychoanalytical model?
• Differences between the classes and racial discrimination when targeting different ethnicities.
• E-commerce and shopping application. How can customers achieve satisfaction through verbal communication?
• What is the risk when dealing with unhappy customers and boycotts?
• When is it reasonable to change prices, and how do clients see these changes?
• Customization: The best way to personalize your company’s product to suit your customers.

Marketing dissertation topics can include areas such as pricing strategy, brand loyalty, customer satisfaction, etc. Writing a dissertation on a marketing topic can be a difficult task. That is why services such as custom dissertation writing services are available to alleviate this stress and make the process easier.

Fashion Marketing Dissertation Topics

Fashion marketing aims to resolve or create promotion issues connected to a clothing brand. Many of the strategies in the field include publications on specialized blogs. They can also have websites, Google Ads, and campaigns with influencers.

Below, we have prepared a few exciting topics from that field. Please take a look at them and gain inspiration about your dissertation topic:

• Are fashion marketing strategies mainly aimed at women, and why?
• Social media applications and their influence over fashion commerce strategies.
• Fashion marketing techniques and logistics. The importance of proper planning.
• What are the best ways to identify your clients in fashion marketing?
• Best ways to create the ultimate customer experience in fashion.
• Should fashion strategies spin around famous influencers or not?
• Can sales be predicted effectively in fashion marketing, and how?
• Best ways to attract younger customers. Goal-oriented campaigns and their benefits.
• How can data suggest the best decisions in fashion promotion, and why?
• The importance of researching and properly planning product prices.

Sports Marketing Dissertation Topics

In the modern world, sports are present in everyone’s life. So naturally, sports-related advertising significantly impacts a company’s brand sales and income.

Given how important that is, we have prepared a few of the best marketing-related dissertation topics in the field. Use them to gain inspiration and choose a suitable case.

• Is it a good idea to use famous sports stars in promotion strategies?
• World Cup 2022 and its importance for great marketing campaigns.
• How can Esports be a suitable advertising platform? Best practices in the field.
• Are behind-the-scenes images a good move in promotion strategies or not?
• Advertising and betting platforms. Correlations and how these companies advertise on sports media.
• How can bets influence sports marketing, and how are they connected?
• Best advertising strategies. Teasers and previews before the start of a competition.
• Women in sports and how they advance sports marketing.
• What is the role of artificial intelligence, and can it change the shape of marketing in sports fields?
• Ticket purchases. Why is it one of the best promotion revenue streams?

Ethics in Marketing Dissertation Topics

Marketing ethics are concerned with various business practices and company responsibilities. They are usually influenced by the clients’ behavior or change in attitude.

Nowadays, these are common, thanks to the influence of social media platforms. Below you can see a few suggestions for such topics.

• What is the impact of goods labels on the clients’ purchase behavior?
• Exploring the depths of Amazonia jungles. Is it green or greenwashing?
• How do corporate behavior and ethics influence customer sales? Investigation.
• Why does labeling matter, and what are its effects? Vegan versus the cruelty-free label.
• How have spam rules and laws improved online ethics for consumers?
• Pharmaceutical representatives and their gifts. Business ethics and morality investigation.
• Gender difference and its impact on corporate social responsibility perceptions. What is the corporate marketing outcome?
• The effects of the code of conduct of some stores. How does it affect customers?
• Ethics, marketing, and the relationship between CSR. Are they a priority to the stakeholders or the common good?
• How WizzAir online fare pricing influenced the customer demand trends. Marketing pricing strategies.

Consumer Behaviour Dissertation Topics

Consumer behavior in marketing often refers to the customer’s needs. How they meet them with the purchase of goods, and how they use them. The same also refers to various services and even expands to clients disposing of goods.

An effective marketing strategy knows the ropes around consumer behavior. So, before starting a campaign targeted at a specific group, you must research. Here are some topics examples:

• In what ways does a company determine consumer behavior and maximize the benefit from it?
• Modern digital tools. The practice of finding consumer behavior and its benefits for social marketing strategies.
• Client behavior study. Why do women purchase more fashion goods than men?
• What are the aftereffects of neglecting your target group’s consumer behavior?
• Consumer behavior. How can the use of indecent language influence the young population to buy more?
• Why have goods like masks and disinfectants increased in popularity during and after the pandemic?
• Client’s behavior and why it is difficult to market goods in today’s busy world.
• Innovation is a way of retaining a brand’s value even after a recession.
• Product outreach and the consumer’s behavior towards it.
• Beauty product sales and male clients. Consumers behavior investigation.

Suppose you have read everything. Now you know more about the different types of marketing dissertations. You saw great examples of marketing topics related to the field and now can easily use them to gain motivation for your work.

Selecting a compelling topic for a marketing dissertation can be overwhelming. However, with the help of the PapersOwl writing service , you can easily identify a focused dissertation topic that aligns with your research interests. Their team of experts will guide you in choosing the most relevant and interesting topics that will help you make an impact in your field of study. With their support, you can be sure to produce an exceptional marketing dissertation that stands out from the rest.

Remember, inspiration is crucial, as marketing students’ thesis topics revolve around it. So get your motivation, select the suitable case that interests you, and form your thesis.

Readers also enjoyed

WHY WAIT? PLACE AN ORDER RIGHT NOW!

Just fill out the form, press the button, and have no worries!

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy.

The Most Interesting Marketing Dissertation Topics 2022

The latest years have been characterised by the explosion of applications to such universities as Bath, Leeds, or Lancaster, with students showing increased interest in marketing. It’s not surprising as it could be viewed as a profession of the past, present, and future: it is all-encompassing, and marketing techniques are at the centre of biggest money exchange in the world.

Dissertation is a climax of studies, but complications arise prior to any research because you have to decide what to write about. Marketing dissertation topics are diverse and you have to select one that stirs your interest at least a little bit. Personal involvement is crucial in such an assignment type. If you’re being in search of professional dissertation help , you can always find it with our writers; if you search for ideas for inspiration, look at the list below.

List of the Top Marketing Dissertation Ideas for 2022

For best results, we’ve divided this complex subject into 11 topics.

Marketing Dissertation Topics

• Relationship between Clients and Representatives
• Intricacies of Marketing Communication to Attract Students’ Attention to a Specific University
• Building Friendly Relations with Influencers: Reasons, Methods, and Expected Results
• Campaigns Based on Sexual Exposure: Appeal & Target Audience
• Three Major Tactics for Making a Horror Movie Draw the Attention of Audience

Useful info: We can even do dissertation proposal service . Just write to us!

Marketing Management Dissertation Topics

The field of marketing is quite complex, yet choosing marketing dissertation topics, you must remember that the key is to deliver your information correctly. If something is not clear, always discuss it with your academic advisor or try using different wording. See these examples below to get creative:

• Why marketing on children’s television brings up controversies.
• Social media marketing versus physical marketing methods.
• Military academies marketing styles.
• Aggressive marketing: pros and cons.
• Should e-commerce marketing involve large budgets to succeed?

Branding Dissertation Topics

Branding represents logos, advertisement methods, graphic design, and many other aspects that help to create a brand. Hearing of Rolls Royce, we already turn to historical aspects, yet it is not only about quality but also about the ways how advertisement has been target towards wealthy individuals through the years.

• Political aspect of television branding.
• Branding style of Apple Inc and social bias.
• Why branding and outsourcing do not work together.
• scouting: an example of a successful branding system.
• Male vs female branding specialists: gender bias in the outcome.
• Principles of Creating Relatable Brand: Common Points with Consumers
• Superior Brand Positioning for New Hotel Business
• Brand Development: Individuals vs. Companies. Differences in Approach
• Best Colour Combination for Modern Branding Types
• UK Food Logos: Making Brands Distinguished

Direct Marketing Topics

Direct marketing means situations when every client is targeted either individually or by using an individual approach. You can think about your milkman or delivery of newspapers by the children when they talk to you directly, thus making you a valued client. See some of these examples:

• Direct marketing in e-commerce vs word of mouth strategies.
• Does social media help in direct communication with customers: pros and cons.
• Volunteering and direct marketing campaigns.
• Newspaper delivery history: direct marketing.
• Understanding customer needs: basics of preliminary customer analysis through the lens of perception
• Direct Contact with Consumers: Do’s & Don’ts
• Direct Mail and Its Connection to Ecology
• Evaluating Success of Conducted Mail Campaign
• Top Five Promotion Objects to Use for Making Direct Campaign Successful
• Impulsive Shopping: Psychological & Social Aspects

Topics on Marketing across Cultures

Marketing across cultures may compare local culture and marketing styles with the rest of the world. For example, we all know that people have their unique vision of a good ad, which will differ from those visions that the American people may have. See dissertation marketing topics list for inspiration:

• An Indian influence in society in fashion marketing.
• perception of luxury vs the United States.
• Wrong perception of marketing peculiarities by the immigrants.
• Royal family and intentional style marketing abroad.
• Perception of marketing styles in the United States.
• Peculiarities of Launching Campaigns in the United Arab Emirates
• Differences & Similarities between Luxury Brands for Developed & Developing Countries
• Three Ways of Improving Bad International Production Outcomes
• Five Creative Techniques of Integrating Elements from Specific Culture into International Campaigns
• UK, Australia, New Zealand Differences in Trading

Consumer Behaviour

Why do some people buy certain products or ignore certain brands entirely? Why do people listen to certain advertisements and tend to learn about something new by listening to old-time celebrities? It is all covered by the consumer behaviour dissertation topics. See some of these examples:

• Is Apple Inc. approached the same way as in the United States?
• Social dividing in target marketing of consumer goods.
• Consumerism: a historical analysis.
• Conservative attitudes to brands in society.
• Winning loyalty of customers: case studies of foreign companies.
• Influence of Belonging to Certain Social Group on Buying Decisions
• Three Factors that Alienate Consumers from the Brand
• Reasons for Consumers Migrating to Other Brands
• Emotions-Motivated Buying Decisions: Their Ground & Perspectives of Their Usage
• Methods of Loyalty Cultivation Among the New-Age Customers

Marketing and Social Networks Topics

We all know that the majority of commercial deals are being made online with the help of Facebook, Twitter, or Instagram. While it is too early to say that social networks marketing is the future, it is still vital to approach various topics like the ones below:

• The role of influencers in SMM.
• Why social media must be supported by blog posts.
• The most common misconceptions regarding the immediate success of Facebook advertising.
• Transformation of customers into sales with the help of Instagram.
• The dark side of SMM: controversial issues and hacking occasions.
• Most Efficient Social Network from Perspective of Promotions
• Three Methods of Reaching the Maximal Amount of Customers via Facebook
• Instagram, Influencers, and Promotional Posts: An Improved System of Achieving Customers’ Recognition
• 5 Common Mistakes in Communication with Clients via Social Networks
• Advertising Launched via Social Media Platforms

Marketing Ethics Topics

Students often choose ethical aspects when dealing with marketing because people are historically aware of all the importance related to high morals and responsibility. Today’s marketing principles have shifted significantly, yet proper research can help improve the situation. See some marketing ethics dissertation topics below:

• Human Rights Violations during news advertisement marketing strategies.
• Biased coverage of social campaigns in the media.
• political shows: another way of marketing propaganda or analytical work?
• How honest is advertisement of foods and beverages?
• Should the advertisement of alcohol and tobacco be made illegal?
• People’s Rights Violation During Marketing Research, Their Kinds, & Alleviation Methods
• Problematic Cases: Thin Line between Lies, Obfuscation, and Vagueness
• Work and Mistakes Committed by Puffery During Campaigns
• Marketing vs Propaganda: Concept Differences & Similarities
• Health Dangers in Advertising Medical Products

Digital Marketing Dissertation Topics

Digital marketing is not necessarily related to social media. Think about video game ads or various mobile alerts that you receive once you are done talking to your university friends or parents. Digital marketing dissertation ideas can deal with anything where computers or any electronic devices are involved.

• Digital marketing challenges during Covid-19.
• The use of AI tools in digital marketing: benefits and drawbacks.
• The benefits of customer targeting and data mining principles.
• Commercial side of digital marketing and related risks.
• Digital marketing in the bank sector.
• How Do Demands Change According To Generation?
• Pay-per-click Kinds of Marketing, Its Efficiency and Drawbacks
• Peculiarities of Search for what Keywords to Use for Online Ads
• Online Ads that Customers Find Annoying: Their Characteristics and Tactics for Addressing Them
• Promotions through Influencers, Email, Search Engine Optimisation

Advertising Dissertation Topics

It is one of the most challenging topics to explore because we all know enough about advertising, yet coming up with a good advertising dissertation topic is not always possible. If you are stuck with ideas, see some of these examples below to start with:

• Advertising and grammar school children: the lessons to learn.
• Should real people (non staged) be allowed to participate in advertising?
• Use of street advertisement: way.
• Structure of classic advertising: a historical analysis.
• Why advertisement is no longer efficient when using print ads?
• Seven Ways in Which Advertising Influences Children’s Minds
• History of Alcohol Ads & Harm They Caused During Years
• Celebrity Endorsement as Outdated Advertising Trend
• Is TV Still Good for Ads?
• When Advertising Becomes Annoying

Event Management Topics

Event management is not only about organisational and management aspects, which is why writing dissertation on event management, remember that managing an event always depends on type and target audience. For example, you can think about safety rules or financial aspects between children’s festival and a large political event.

• Planning an event for all male vs all-female groups.
• Event management and safety rules: pros and cons.
• Event planning industry during pandemic times.
• The limitations in the work of event managers during children’s events.
• music marketing during festivals and time management issues.
• Functions Performed by Event Managers
• Event Planners & Responsibilities They Must Entail
• Organising an Event: Five Core Factors that Must Be Considered
• Popular Trends in Events Industry
• Using Event Management to Boost Profits

Fashion Marketing Dissertation Topics

Fashion marketing belongs to those new marketing topics. Even though it has always been popular it has only recently received scientific attention. If you want to brainstorm fashion marketing dissertation topics, have a look at some of the ideas we came up with below:

• Gender bias in perception of marketing ads.
• Children’s fashion: how should we discuss it with the children?
• Celebrity involvement in fashion industry.
• Social media and related impact on distorted body image.
• What makes a fashion icon in modern society?
• Gender Differences that Affect the Structure of Fashion Marketing
• Fashion Icons and Their Contributions to Products Advertising
• Factors Affecting Decision Of Fashion Products Purchase
• How Fashion Uses Ads
• Body Positivity vs Fashion Advertising

Social Media Marketing Dissertation Topics

The role of social media in marketing these days cannot be underestimated, which is why numerous students choose social media marketing topics for their dissertation. You can explore anything from influencers to online sales like in topics below:

• The role of storytelling in social media marketing.
• Influencers vs private approaches.
• Real-time marketing on social media.
• The use of guest posting in social media marketing.
• Goal setting strategies on social media.
• Live streams as the social media marketing future.
• Tourism marketing campaigns online.
• Augmented reality challenges: pros and cons.
• Use of social trends in marketing on Facebook.
• Memes and social media marketing: main benefits and limitations.

International Marketing Dissertation Topics

International marketing usually deals with perception of local marketing practices abroad or vice versa. Explore various topics that we have presented below and see what aspects may be narrowed down:

• The use of outsourcing in online marketing.
• Legal disputes and international marketing cheating.
• Why do people tend to avoid international marketing practices.
• Marketing and modern delivery methods.
• Skype and Zoom as international marketing tools during Covid-19 times.
• Healthcare concerns and accurate translation of international medical ads.
• International business ethics between and Australian ways of life.
• Consumerism in the field of tourism marketing in the United States.
• expert of goods to India: the cultural bias.
• International marketing in post-Brexit society.

Sports Marketing Dissertation Topics

Sports marketing is a popular topic not only among college athletes but also among students pursuing healthcare careers.

• The use of famous athletes for advertising.
• Should athletes show their political preferences as a part of a sports campaign.
• Inequality of access to sports accessories.
• Perception of Wimbledon marketing beyond.
• Advertisement of youth sports club in Wales and Northern Ireland.
• Should the boarding schools advertise their sports facilities?
• An ethical aspect of medication advertising by athletes?
• Nike vs Adidas brand analysis in society.
• Should politicians participate in sports competitions.
• Bias in media coverage of sports events.

Dissertation Topics On Marketing For MBA

As a rule, MBA students pursuing marketing dissertation topics will focus on anything from bizarre advertising schemes to consumerism and ethics. See mba marketing dissertation topics below to help your creativity flow:

• Influence of celebrities and consumerism.
• The negative aspect of customer satisfaction methods.
• Advertisement of Irish pubs abroad: controversial aspects.
• Factors affecting male vs female consumer preferences.
• Is radio advertising still efficient?
• Analysis of online consumer behaviours.
• Privacy vs target marketing online.
• Corporate ethics and brand advertising strategies.
• TV advertising: an outdated approach or the NLP approach?
• Relationship marketing: the safest methods of advertising to children.

Business Marketing Dissertation Topics

This field of marketing studies business relations through the lens of marketing and advertisement. See some examples of marketing topics for dissertation business subjects below:

• The most common misconceptions about marketing ethics.
• Advertising to a young person: the list of things to know.
• Expanding business marketing abroad: pros and cons.
• Small business marketing strategies that are purely.
• Analysis of business marketing analysis methods.

Retail Marketing Dissertation Topics

Retail marketing sector has undergone significant challenges during the post-Brexit period and then during pandemic restrictions. It is best to reflect in your dissertation writing as done below:

• Addressing the issue of food shortages in Wales.
• Retail prices in Manchester vs Blackpool.
• Retail marketing and relationship marketing during Covid-19 times.
• Supply-and-demand changes during post-Brexit period.
• Retail marketing and political bias in logistics.

Marketing Communications Dissertation Topics

The most important aspect of successful marketing is communication and being able to focus on correction of mistakes.

• The most common marketing communications mistakes made by non-UK businesses.
• How to communicate one’s brand and message without turning to aggressive marketing?
• Marketing communications specifics on social media.
• How do people perceive information: music marketing examples.
• Consumerism and communicational barrier: Corner Shop case study analysis.

Green Marketing Dissertation Topics

Green marketing is more than just a popular trend in society, which is why composing your dissertation on green marketing, you are bound to achieve success. See social, moral, and environmental aspects as you choose one of the popular topics below:

• Controversy about genetically-modified foods.
• Logistic service providers and green marketing methods.
• Socio-material analysis: green retailing.
• Environmental concerns and advertising.
• Freight transportation: analysis of services.

In addition to all those titles, you could also check economics dissertation topics . These two fields are often interrelated, and you could find something interesting there.

Have Chosen A Topic, What’s Next?

So, you have looked through various dissertation topics in marketing and have even selected your favourite, but still have no time to write it? Writix writers provide different kinds of help for students who need help with starting or finishing dissertations. You could tell them, “ Do my dissertation ”, and our experts would instantly get to work.

Also, check interesting ideas for a psychology dissertation or criminology dissertation topics — we cover all subjects to meet even particularly demanding tastes. Enjoy research, contact us if assistance is needed, and earn your diploma!

• What topics can be chosen for marketing dissertation purposes?

You can choose anything from social media marketing to consumer relations and MBA marketing topics. If you cannot find your field of science in the list of topics above, contact us with your marketing dissertation questions.

• How to choose a marketing dissertation topic?

The safest way to choose your marketing dissertation topic is knowing your subject well and making additional research as you check similar works. Remember that your marketing research topic must inspire you. Think over your wording and connect it with your thesis statement. Most importantly, take care of your structure and include only that information, which has been approved by your academic advisor.

We use cookies to give you the best experience possible. By continuing we’ll assume you board with our cookie policy .

• How it works

Useful Links

How much will your dissertation cost?

Have an expert academic write your dissertation paper!

Dissertation Services

Get unlimited topic ideas and a dissertation plan for just £45.00

Order topics and plan

Get 1 free topic in your area of study with aim and justification

Yes I want the free topic

MBA Marketing Dissertation Topics

Published by Owen Ingram at January 2nd, 2023 , Revised On August 18, 2023

Are you looking for a unique and focused MBA marketing dissertation topic but not sure what topic will suit your circumstances? A topic must be based on your research interest and preferences, so you don’t lose interest in your research work halfway through the process.

This article provides a list of MBA marketing dissertation topics in various research areas so you can choose one according to your needs.

What is Marketing in Business Management?

Marketing aims to promote goods and services and increase sales for your business by creating, sharing, and planning. Moreover, marketing studies the relationship between products, brands, and services and human behaviour. These elements define a company’s value and measure its growth. You need a well-crafted marketing strategy to increase brand recognition, attract more customers, and drive sales.

To achieve result-driven marketing, marketers must thoroughly understand client requirements, the competitive environment, and how those factors impact business success. Having that said, looking for the perfect MBA marketing dissertation topics? We will help you with that. First, we will walk you through possible types of marketing for your dissertation topic.

Marketing Research Areas For Your Dissertation

There are many types of marketing, as you may have guessed, so choosing an appropriate MBA marketing dissertation topic can be a little overwhelming. The following are the most notable types of marketing you could base your thesis title on:

Advertising

Marketing in this form is the most common. It involves paying advertisers to place different kinds of ads in newspapers, television programs, billboards, and other posters.

Also read:  Advertising Dissertation Topics

Public Relations

Advertisers use this form of advertising to promote their brands without buying advertising space. Your business can raise awareness by sponsoring events or writing articles for the media.

Also read: Public Relations Dissertation Topics

Direct Marketing

Sending direct marketing messages to potential customers by postal mail or email is one method of direct marketing. Thus, it is similar to direct response advertising without paid media such as print or television.

Sales Promotion

Sales promotion refers to any activity designed to increase sales at a specific point in time rather than across the year. Businesses offer various types of sales contests and discounts during specific periods (such as Black Friday and the Christmas holiday season).

Short-term sales are always the goal rather than building long-term brand awareness through customer loyalty. The most common form of sales promotion is coupons, but other forms include free samples and rebates.

Product Marketing

An essential aspect of any business is product marketing. Creating a connection between your brand and consumers is the role of product marketing specialists. By understanding how consumers perceive your product or service category, they can help you position yourself against your competition more accurately.

Order a Full Dissertation

Worried about your dissertation writing project? Not sure where to start?

• Choose any deadline
• Plagiarism free
• Unlimited free amendments
• Free anti-plagiarism report
• Completed to match exact requirements

List of Dissertation Topics For MBA Marketing

The following list of issues will undoubtedly help you brainstorm topics for your marketing dissertation.

• The Impact of Product Placement on Brand Building
• Customer Relationship Management In The UK
• Customer Loyalty And Customer Satisfaction In Online Retailing Companies
• Economics of computerized communication in the COVID-19.
• Social Media And Customer Relationship Management:
• An analysis of the connection between brand investment and observed risk comparison
• Issues of standardization vs. adaptation in global marketing
• Impact of Mobile Companies’ Marketing Communications Practices on the Behaviour of Loyal Consumer Base
• Using anticipated control establishes a brand advantage, generates leads and piques customer attention.
• A Growing Love for the Data Burst utilizing analytics’ potential
• The Impact of Social Networks on Consumer Online Purchasing Behavior
• Automating customer service interactions
• Variation of prices for commodities across online and offline sources,
• Effects of a company website’s user interface for business.
• Safeguarding consumer privacy in digital marketing
• Incorporating social processes when pursuing various markets and fostering market interest.
• Systems that businesses use to respond to customer boycotts.
• A Feasibility Study on Marketing and Advertising, Emphasizing Differences and Similarities
• The Effects of Online Animated Advertising Strategies and E-Marketing on Consumer Purchasing Behaviors
• A cost-benefit analysis of creative advertising strategy and direct marketing strategy
• Comparing the Competition: A Discussion of the Various Business Strategies You Can Use to Ensure Success
• Factors needed to distinguish between micro and macro Businesses
• Effects of a Longer Warranty on Increasing Market Share for Electronic Products
• the connection between a system’s characteristics and location
• The advantages that organizations gain from customizing their works.
• Mobile commerce’s advantages and disadvantages.

The Significance of MBA Marketing Dissertations

Marketing can provide you with the following benefits:

• Selling is only one aspect of marketing. It’s about building relationships, and a connection is made through communication.
• As a result, marketing enables you to establish brand awareness among your target audience, thereby increasing your chances of achieving your business objectives.
• By analyzing competitors’ strengths and weaknesses, marketers can develop a plan to help them gain an edge over their opponents.
• In order to generate leads for their clients, marketers use various techniques, such as email marketing, web analytics, social media marketing, and more.
• Your marketing professionals develop strategies to engage your clients with your brand on a variety of platforms, including email marketing, social media, and more.

How Can ResearchProspect Help?

The marketing industry is extremely competitive today, so creating the same boring dissertation as hundreds of other students did makes it even harder to stand out. However, MBA is one of those most in-demand spaces for marketing.

ResearchProspect provides academic help to students of MBA marketing or any other area of marketing. If you are looking for a dissertation writer to provide customised thesis ideas and complete your dissertation according to your university guidelines, get started by placing your order for the dissertation proposal or the full thesis here .

Also read: Engineering Management Dissertation Topics ,  Business Management Dissertation Topics ,  Risk Management Dissertation Ideas ,  Talent Management Dissertation Topic Ideas

Also read: Facebook marketing dissertation topics and Social media dissertation topics.

Marketing is a nitty-gritty area of study that ties directly back to your business growth and keeps your company in the consumer’s mind. You can advertise on television, radio, and social media all day.

It helps you get your product out there and circulate among your target audience. You can write a dissertation on the above-mentioned MBA Marketing Dissertation Topics .

Free Dissertation Topic

Phone Number

Academic Level Select Academic Level Undergraduate Graduate PHD

Academic Subject

Area of Research

Frequently Asked Questions

How to find dissertation topics about mba marketing.

For MBA marketing dissertation topics:

• Study recent marketing challenges.
• Investigate industry trends.
• Analyze consumer behavior shifts.
• Explore digital marketing innovations.
• Consider branding or market entry strategies.
• Choose a topic you’re passionate about for in-depth research.

You May Also Like

Whether you are a die-hard fan or part of a sports brand, you will need sports marketing at some point. The most challenging aspect of sports marketing is securing and activating sponsorships, building relationships with customers, and getting brand approvals.

Need interesting and manageable mechanical engineering dissertation topics? Here are the trending mechanical engineering dissertation titles so you can choose the most suitable one.

Engineering is one of the most rewarding careers in the world. With solid research, investigation and analysis, engineering students dig deep through different engineering scopes to complete their degrees.

USEFUL LINKS

LEARNING RESOURCES

COMPANY DETAILS

• How It Works

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base
• Dissertation

Prize-Winning Thesis and Dissertation Examples

Published on September 9, 2022 by Tegan George . Revised on July 18, 2023.

It can be difficult to know where to start when writing your thesis or dissertation . One way to come up with some ideas or maybe even combat writer’s block is to check out previous work done by other students on a similar thesis or dissertation topic to yours.

This article collects a list of undergraduate, master’s, and PhD theses and dissertations that have won prizes for their high-quality research.

Instantly correct all language mistakes in your text

Upload your document to correct all your mistakes in minutes

Table of contents

Award-winning undergraduate theses, award-winning master’s theses, award-winning ph.d. dissertations, other interesting articles.

University : University of Pennsylvania Faculty : History Author : Suchait Kahlon Award : 2021 Hilary Conroy Prize for Best Honors Thesis in World History Title : “Abolition, Africans, and Abstraction: the Influence of the “Noble Savage” on British and French Antislavery Thought, 1787-1807”

University : Columbia University Faculty : History Author : Julien Saint Reiman Award : 2018 Charles A. Beard Senior Thesis Prize Title : “A Starving Man Helping Another Starving Man”: UNRRA, India, and the Genesis of Global Relief, 1943-1947

University: University College London Faculty: Geography Author: Anna Knowles-Smith Award:  2017 Royal Geographical Society Undergraduate Dissertation Prize Title:  Refugees and theatre: an exploration of the basis of self-representation

University: University of Washington Faculty:  Computer Science & Engineering Author: Nick J. Martindell Award: 2014 Best Senior Thesis Award Title:  DCDN: Distributed content delivery for the modern web

The only proofreading tool specialized in correcting academic writing - try for free!

The academic proofreading tool has been trained on 1000s of academic texts and by native English editors. Making it the most accurate and reliable proofreading tool for students.

Try for free

University:  University of Edinburgh Faculty:  Informatics Author:  Christopher Sipola Award:  2018 Social Responsibility & Sustainability Dissertation Prize Title:  Summarizing electricity usage with a neural network

University:  University of Ottawa Faculty:  Education Author:  Matthew Brillinger Award:  2017 Commission on Graduate Studies in the Humanities Prize Title:  Educational Park Planning in Berkeley, California, 1965-1968

University:  University of Ottawa Faculty: Social Sciences Author:  Heather Martin Award:  2015 Joseph De Koninck Prize Title:  An Analysis of Sexual Assault Support Services for Women who have a Developmental Disability

University : University of Ottawa Faculty : Physics Author : Guillaume Thekkadath Award : 2017 Commission on Graduate Studies in the Sciences Prize Title : Joint measurements of complementary properties of quantum systems

University:  London School of Economics Faculty: International Development Author: Lajos Kossuth Award:  2016 Winner of the Prize for Best Overall Performance Title:  Shiny Happy People: A study of the effects income relative to a reference group exerts on life satisfaction

University : Stanford University Faculty : English Author : Nathan Wainstein Award : 2021 Alden Prize Title : “Unformed Art: Bad Writing in the Modernist Novel”

University : University of Massachusetts at Amherst Faculty : Molecular and Cellular Biology Author : Nils Pilotte Award : 2021 Byron Prize for Best Ph.D. Dissertation Title : “Improved Molecular Diagnostics for Soil-Transmitted Molecular Diagnostics for Soil-Transmitted Helminths”

University:  Utrecht University Faculty:  Linguistics Author:  Hans Rutger Bosker Award: 2014 AVT/Anéla Dissertation Prize Title:  The processing and evaluation of fluency in native and non-native speech

University: California Institute of Technology Faculty: Physics Author: Michael P. Mendenhall Award: 2015 Dissertation Award in Nuclear Physics Title: Measurement of the neutron beta decay asymmetry using ultracold neutrons

University:  Stanford University Faculty: Management Science and Engineering Author:  Shayan O. Gharan Award:  Doctoral Dissertation Award 2013 Title:   New Rounding Techniques for the Design and Analysis of Approximation Algorithms

University: University of Minnesota Faculty: Chemical Engineering Author: Eric A. Vandre Award:  2014 Andreas Acrivos Dissertation Award in Fluid Dynamics Title: Onset of Dynamics Wetting Failure: The Mechanics of High-speed Fluid Displacement

University: Erasmus University Rotterdam Faculty: Marketing Author: Ezgi Akpinar Award: McKinsey Marketing Dissertation Award 2014 Title: Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

University: University of Washington Faculty: Computer Science & Engineering Author: Keith N. Snavely Award:  2009 Doctoral Dissertation Award Title: Scene Reconstruction and Visualization from Internet Photo Collections

University:  University of Ottawa Faculty:  Social Work Author:  Susannah Taylor Award: 2018 Joseph De Koninck Prize Title:  Effacing and Obscuring Autonomy: the Effects of Structural Violence on the Transition to Adulthood of Street Involved Youth

If you want to know more about AI for academic writing, AI tools, or research bias, make sure to check out some of our other articles with explanations and examples or go directly to our tools!

Research bias

• Survivorship bias
• Self-serving bias
• Availability heuristic
• Halo effect
• Hindsight bias
• Deep learning
• Generative AI
• Machine learning
• Reinforcement learning
• Supervised vs. unsupervised learning

 (AI) Tools

• Grammar Checker
• Paraphrasing Tool
• Text Summarizer
• AI Detector
• Plagiarism Checker
• Citation Generator

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

George, T. (2023, July 18). Prize-Winning Thesis and Dissertation Examples. Scribbr. Retrieved April 2, 2024, from https://www.scribbr.com/dissertation/examples/

Is this article helpful?

Tegan George

Other students also liked, how to choose a dissertation topic | 8 steps to follow, checklist: writing a dissertation, thesis & dissertation database examples, what is your plagiarism score.

To read this content please select one of the options below:

Please note you do not have access to teaching notes, master’s thesis research in social marketing (1971-2015).

Journal of Social Marketing

ISSN : 2042-6763

Article publication date: 11 September 2017

Issue publication date: 2 January 2018

Limited attention has been given to the study of social marketing at the graduate level. Such a study not only reveals research interests and trends, but also provides insights into the level of academic evolution or maturity of the social marketing field. This paper aims to examine social marketing as the subject of master’s theses.

Design/methodology/approach

A search strategy found 266 social marketing-focused master’s theses completed from 1971 to 2015. These theses were analysed by host countries, institutions, disciplinary contexts and degree programmes for which they were submitted.

Only four theses were submitted from 1971-1980 and eight completed in 1981-1990. The number of theses increased to 35 in 1991-2000, 118 between 2001 and 2010 and 101 in the past five years (2011-2015). The USA was the leading producer of social marketing master’s theses, followed by Canada, Sweden, China, South Africa, the UK and Kenya. A majority of theses were housed in the disciplines of business, health and communication, and none of them was submitted for a Master of Social Marketing degree.

Originality/value

This is the first study that investigates master’s theses with an exclusive focus on social marketing. Implications for the evolution, learning and teaching of social marketing are provided.

• Social marketing
• Behaviour change
• Dissertation
• Master’s thesis
• Degree programmes

Truong, V.D. and Dietrich, T. (2018), "Master’s thesis research in social marketing (1971-2015)", Journal of Social Marketing , Vol. 8 No. 1, pp. 58-98. https://doi.org/10.1108/JSOCM-11-2016-0072

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited

Related articles

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

MSc Marketing Masters Dissertation: "Evaluation of Integrated Marketing Communications and Its Impact on Brand Awareness in the Scottish SME Industry"

Small and medium-sized enterprises in Scotland are vital to economic growth and essential in generating employment. During the 2012 the estimated number of enterprises increased by 9.9%. Moreover, currently the UK Government is providing a strong financial drive toward supporting and furthering development of the Small and medium-sized enterprises sector through bodies such as the UK Trade Investment and the UK Export Finance agencies. Therefore, the future of the Scottish economy depends to a great degree on the success of small and medium-sized enterprises. Now marketers working with Scottish small and medium-sized enterprises are facing a set of changes in the marketing communication environment that have significant effects on their practice. The aim of this research is to identify and analyse which integrated marketing communications activities are the most efficient and effective for small and medium-sized enterprises in Scotland. For the conclusions to be valid the chosen IMC must provide a 360 degree marketing communication strategy that will ultimately lead to brand and product awareness and generate sustainable or increased revenue. In this thesis both primary and secondary data are collected. The secondary data used has been collected literature from relevant databases and internet sources and subsequently critically evaluated. The primary data is collected by semi-structured in-depth interviews with marketing executives in Scotland. The research discloses that integrated marketing communications for small and medium-sized enterprises were slightly deformed by external and internal influences.

Related Papers

Lucio Lamberti

Industries have been comfortable in incorporating social media as part of their marketing strategy tools. The fashion industry is not an exception. Italy has been known as a major center of the European fashion industry, with SMEs playing an important role in this sector. Adopting an exploratory approach, we present a single case study of how an Italian SME luxury fashion brand conducts and implements its social media marketing strategy. The research methodology mixes qualitative and quantitative approaches, including a survey and Facebook and Twitter content analysis, respectively. The work is based on a conceptual framework on social media marketing strategy synthesized from extensive social media marketing literature. Our findings suggest that most strategic actions implemented focus on promotion and sales process marketing activities. Other quite significant actions relate to company image and values content delivery, as well as engaging key influencers or personalities as means...

S. Nordin , Raji Ridwan Adetunji

TJPRC Publication

Social media marketing involves the use of online social media tools such as Facebook, Twitter, and LinkedIn to reach consumers in innovative ways. Given the increasingly large numbers of consumers using social media, businesses of all types are getting involved in social media in an attempt to reach new audiences and strengthen their ties with existing customers.This paper will start by presenting the notion and concepts of SMEs and Social Media and its relation to Marketing, defining the terms and their features. Then, on the one hand, the theoretical analysis will use a wide literature review to discuss the main SME’s marketing strategy and Social Media Marketing, explaining why SMEs should create their Social Media sites and maintain their presence on them regularly. On the other hand, the empirical analysis will examine the main marketing techniques used by SMEs on the Social Media channels, analyzing how businesses should develop their Social Media Sites. Finally, it will end with general conclusions and recommendations for SMEs using Social Media Marketing.

Journal of Global Academic Institute Education & Social Sciences (JGAIESS)

Helpris Estaswara

Development of IMC conceptualization in the academic domain has reaped many pros and cons since its inception in the early 1980s. Although the meaning of IMC has become similar among its main thinkers, it is still identified academics who consider IMC as an extended version of advertising and marketing communications disciplines. Responding to these meaning differences on IMC there is a third party which is important to be heard, IMC educators. Given that educators are one of the stakeholders who are not only responsible for education of the next generation of practitioners and academics, but also define the IMC in classroom, the educator is thus at the vanguard of the deployment of IMC disciplines to the next generation. What is taught in the classroom is reflected in the syllabus made. The syllabus itself is a manifestation of teaching and the main guideline in the teaching-learning process. Based on that idea, the syllabi review includesa written record of how lecturers accept, adopt and implement IMC which is an important method of documenting the development of IMC teaching. This study was conductedfirstly, to explain the meaning of IMC that is taught in Magister program in Indonesia which is traced from the syllabus as a lecture material; and secondly, to explore the gap between state of the art of IMC conceptualization and the understanding of IMC subjects taught in mastersprograms in Indonesia. A qualitative approach is used in this study and five syllabuses of mastersprograms in major universities in Jakarta used as a sample in which it is assumed that the universities and its educators in Jakarta, both public and private, are the trend setters of educational models in Indonesia.

Suzie Nguyen

This conceptual paper proposes that communication strategies should be aligned to the IMC message typology in its entirety. In order to shed light on the role of IMC in the development of communication strategies a literature review was conducted. The literature review revealed that IMC is a logical structure of developing communication strategies. An organisation should control (planned) or influence messages (unplanned, product, service) to ensure message consistency and maximum communication impact. In simple terms, an organisation should strive to match its brand promise made through planned messages with actual performance as reflected in its product, service, and unplanned messages. The paper provides a communication planning framework to organisations on how to use IMC message typology to ensure message consistency and maximum impact.

Dawit Dagnew

In the 21st century advancements in information and communication technology (ICT) particularly, the growing access and use of the internet for personal and business purpose, have had a profound effect on how people live and interconnected around the world, these advancements also made more transparent by the proliferation of new communications technologies. As the internet grew in fast pace with wide adoption of personal computers, smart phones and tablets which brought a new development of web-based online communication and social media (SM). The Social media revolution started quietly long ago and it is the biggest change since the industrial revolution (Business Week, 2008). Now Social media is the fastest growing type of media in the history of the world (Eve Mayer, 2012) in many forms. This brings change on how different people are connected and interacts in the web. Social Media and Social media marketing has risen to a great level in Ethiopia in the past years and bunch of business organization has practicing social media marketing. However, it is observed that due to its newness coupled with skepticism of its roles organizations in Ethiopia are not taking the advantages of social media marketing to build strong brand equity. The rational for this study was motivated by a personal interest in the social media marketing and also the desire to investigate the role of social media marketing.The importance of the research question to the role of social media marketing has been heightened by the recent changes in growth of social media use in Ethiopia. According to Internet World Stats report for example in 2012 number of facebook users in Ethiopia is over 1million with 1% penetration rate (Internet World satas, 2013).

Vanya Maplestone

Elizabeth Manser Payne , Victor Barger

Purpose – In this invited paper, the authors aim to offer an integrated marketing communications (IMC) framework for understanding how disparate customer touchpoints impact consumer engagement and profitability in an omni-channel environment. For each aspect of the framework, the authors recommend areas for further research. Design/methodology/approach – The authors review literature linking personal and electronic channels of communication in an omni-channel context to consumer engagement, with an emphasis on channel and message unity. Findings – Five major research areas were identified: research that better links omni-channel and IMC theory and practice; conceptual and empirical research that helps operationalize the consumer-brand engagement construct, including its antecedents and consequences; build understanding of off-and on-line consumer-brand touchpoints and how they may enhance engagement and profitability; how omni-channel IMC best monetizes buyer-seller relationships; and omni-channel IMC in other consumer decision contexts. Practical implications – The emergence of omni-channel marketing is breaking down the silos across available consumer-brand touchpoints. The intersection of effective omni-channel marketing and IMC strategic and tactical initiatives offers marketers an opportunity to engage their customers and to form pro table relationships. Originality/value – The authors proposed an omni-channel IMC Framework and a research agenda for advancing the field. As this is a new area of inquiry, the authors argue for the development of other comprehensive frameworks and general omni-channel IMC conceptualizations.

RELATED PAPERS

Saudi Medical Journal

Sultan Alshahrani

Europe's journal of psychology

Boyd Johnson

Information - Wissenschaft & Praxis

Lott Chidawaya

Computers, Materials & Continua

omar almomani

XIth International Congress of Geneticists and Breeders from the Republic of Moldova

vanussa Rezende Dutra

Journal of Vascular Surgery

Mahmood Dalhat

Elizabeth Bell

Leonard Baird

Manuel Novais

Wiwin Winarti 28126

jean yves dufour

IEEE Transactions on Antennas and Propagation

Djuradj Budimir

Jurnal Bina Praja

gunawan gunawan

Environmental Pollution

Melanie Brasher

Journal of Clinical Pediatric Dentistry

Sivakumar Nuvvula

Disa Okta Marini

Disaokta Marini

Fortune Journals

Social Development

Peter Reschke

Journal of Multidisciplinary Healthcare

Legesse Sisay

Aquatic Living Resources

Réjean Tremblay

Journal of Nanoscience and Nanotechnology

Khalil El Mabrouk

Environmental Management

Kenneth Forshay

Ultrasound in Obstetrics & Gynecology

Stamatios Petousis

Sports Medicine - Open

Adamantios Arampatzis

See More Documents Like This

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• Study programmes
• Graduation Thesis

Master Thesis

Topics and allocation.

The Master's theses in the Department of Marketing are assigned centrally.

You can find information on the assignment of the master theses here .

You can find the topics as well as the registration form here .

Important information about the procedure of master theses at the chair of Prof. Dr. T. Bornemann is available in the following PDF .

• Request info
• Majors & Degrees
• Prospective Students
• Current Undergraduate Students
• Current Graduate Students
• Online Students
• Alumni and Friends
• Faculty and Staff

USM Honors College Students Present Thesis Research at Marketing Conference

Tue, 03/26/2024 - 09:14am | By: Van Arnold

University of Southern Mississippi (USM) Honors College students Haeden Overby and Patrick Tyson presented their thesis research during the 2024 Association of Marketing Theory and Practice Conference (AMTP) held earlier this month in Hilton Head, S.C.

Overby, a hospitality and tourism management major, and Tyson, an anthropology, sociology, and Spanish major, presented individual research papers, as well as a collaborative project, at the international and interdisciplinary academic marketing conference which brings together academic theory and real-world marketing practices.

This year’s conference saw more than 100 submissions. Of the 33 student paper submissions across undergraduate, Master's, and Ph.D. levels, Overby’s thesis paper – “Service robots’ effect on branding and consumers' intentions through online reviews” - won the James E. Randall Best Student Paper Award. 

“Haeden and Patrick are exceptional students in my class. Their passion for research and dedication to their thesis projects have impressed me,” said Dr. Wei Wang, Associate Professor, Hospitality and Tourism Management Program Coordinator who served as both students’ thesis advisor. “Moreover, their active involvement and leadership roles on campus exemplify their commitment to excellence beyond academics,”

Tyson presented a research paper titled, “Uncertainty avoidance moderation over film-motivated tourists' views on destination image, place attachment, and intentions.”

Collaboratively, they presented a paper titled, “Cookies and calamari: Squid Game’s “Dalgona” and cutting shapes from its impact on Korean product purchase and travel intentions.”

“My advisors, Dr. Wei Wang and Dr. Banu Bas, have been incredibly patient teaching me about the research process, and I would not have been able to succeed without their support,” said Overby. “Dr. Randall is retiring from the AMTP conference this year, and the award was named after him for the first time. I am pleased to be the first recipient of the award under his name and am incredibly thankful I had the chance to meet him when I was presented the award.”

Added Overby, “This accomplishment has become great motivation to continue my research in marketing and to cross the finish line of submitting my thesis. I am glad to bring home a new award for Southern Miss Business!"

More information about the conference can be found here .

To learn more about USM’s College of Business and Economic Development, call 601.266.4659.

Categories: Business and Economic Development Honors College

Recent News Articles

University forum to feature award-winning fiction writer john green april 9, usm student awards day highlights scholarship, leadership, service, usm center for stem education distributes solar eclipse kits to 120 schools.

Nevada Today

2024 three-minute thesis competition finalists announced, graduate students will compete in the final event on april 11.

2023 3MT winners from left to right: Keely Rodriguez, Kendra Isable, Candi Block, Isabel Penaloza, Fatema Azmee, Yu Rong and Justice Best.

The buzz is back with the Graduate School’s annual Three-Minute Thesis (3MT) Competition this spring! Earlier this month, 42 graduate students rocked the stage in front of a live audience all vying for a chance to advance to the final round and win cash prizes.

A panel of esteemed University faculty and postdocs had the challenging task of judging this year’s preliminary event, evaluating students’ presentation skills and research content. If you are unfamiliar with 3MT, it is an annual spectacle where master’s and doctoral students are tasked with condensing their research into a lightning-fast, three-minute presentation with only a single slide. It is an adrenaline-fueled sprint through the world of academia!

Since 2015, the Graduate School has hosted this event, showcasing the power, beauty and brilliance of graduate education at the University. In addition, recent winners of this competition have gone on to compete, and place, in regional 3MT competitions putting the University on the map as a hotbed of intellectual prowess.

We are thrilled to announce this year’s 16 finalists (see below) and cannot wait for the final showdown. The 3MT final round of competition is set to take place on Thursday, April 11, at 7 p.m. in the Wells Fargo Auditorium at the Mathewson-IGT Knowledge Center. Students, family, faculty and community members are invited to join us and witness firsthand the awe-inspiring brilliance of our scholars. For those who cannot attend in person, the event will be live-streamed via Zoom so please register here on Formstack to receive the information.

Congratulations to the 2024 3MT finalists! Good luck on April 11.

(The finalists below are listed alphabetically by last name.)

Master’s Category:

• M.A. Criminal Justice 
• "What do our phones teach us about incarceration? A social media content analysis"
• M.S. Ecology, Evolution and Conservation Biology
• “Sustaining the beating heart of Cambodia: Fisheries management in southeast Asia's largest lake”
• “Zeroing in on gun violence”
• M.S. Biochemistry
• “May the pericytes be with you: Transport engineers you never knew existed!”
• M.S. Chemistry
• “Chemically recyclable dithioacetal polymers”
• M.A. History
• “Pushed to the limit: How the 1998 China floods revolutionized the relationship between China and the natural world”
• M.S. Teaching History (M.A.T.H.)
• “Dust in the wind dude: The Owens Valley everywhere except, in the Owens Valley”
• “Winterfat restoration in a changing climate”  

Doctoral Category:

• Ph.D. History
• “Creating the Enemy: The origins of the inter-American Cold War in the 1940s”
• Ph.D. Biomedical Engineering
• “Electrifying the fight-or-flight response: Nanosecond electric pulses for neuromodulation “
• Ph.D. Education - Literacy Studies
• “P re-service teachers experiences teaching K-8 Multilingual Students' (MLS) writing”
• Ph.D. Clinical Psychology
• “Identifying predictors of racial trauma to inform treatment development “
• Ph.D. Cell and Molecular Biology
• “Lighting the way: Tools to prepare for future pandemics”
• Ph.D. Education - Equity, Diversity and Language
• “Bridging the gaps: Evaluating the intervention programs to overcome academic disparities”
• Ph.D. Civil and Environmental Engineering
• “Accelerating bridge construction connections behavior during near fault motions”
• Ph.D. Political Science
• “Tough sell: Rising powers, domestic legitimation and costly international initiatives”

Research & Innovation

Senators Rosen, Cortez Masto worked with University President Brian Sandoval to secure more than $4 million for research programs at the University of Nevada, Reno

The funding will support research initiatives across the state

Start-up company Atlas Magnetics ‘graduates’ from University, moves to larger facility

Expecting to make $30M+ of revenue in 2025, modern electronics company sees big growth within two years with equipment, space, other resources supported through NCAR

University of Nevada, Reno and Arizona State University awarded grant to study future of biosecurity

Mitigating risks associated with pandemic pathogen, high-risk biological agents focus of nearly $870,000 NIH-funded project

Civil and Environmental Engineering shows its potential to industry partners at Infrastructure Forum

Research centers and labs showcased at March 18 event

Editor's Picks

A look at careers of substance and impact

NASA astronaut Eileen Collins shares stories at Women in Space event

Neurodiversity Alliance to hold panel and lunch social March 21 during Neurodiversity Celebration Week

KIDS University offers summer camps to keep kids engaged and learning

Registration now open for more than 20 camps to be held on campus June and July

University of Nevada, Reno Beta Alpha Psi shines at BAP Mid-Year Meeting 2024

A recap of success in innovation

Mackay Muckers take gold in International Collegiate Mining Competition

Ten students traveled to Montana to show off their traditional mining skills

An interview with 2024 Reno City Artist Chris Lanier

University of Nevada, Reno at Lake Tahoe artist and faculty reflects on upcoming art shows and his appreciation of smaller moments in life

TEDxReno: Spreading ideas, inspiring action, and building community

The independently organized event is on April 6 in Lawlor Events Center and offers $25 tickets for students

Leading the charge in organ donation awareness with UNR Med's SODA chapter

UNR Med student helps fellow future doctors by promoting organ donation education, debunking myths and advocating for empathy

Mark your calendar: College of Education & Human Development Career Fair

The Career Fair will be held on Tuesday, April 2, and will host employers ready to connect with University students

Sagebrushers season 3 ep. 1: College of Business Dean Gregory Mosier

College of Business prepares for the future of business education, enhanced business partnerships and the new building on the south end of campus

• Arizona Arts
• Arizona Arts Live
• Center for Creative Photography
• University of Arizona Museum of Art
• School of Art
• School of Dance
• Fred Fox School of Music
• School of Theatre, Film & Television

2024 MFA Thesis Exhibition features 7 artists

• Share on Facebook
• Share on Twitter

Carrying on a tradition that began in 1970, seven graduate students from the School of Art will present their work in the 2024 MFA Thesis Exhibition in collaboration with the University of Arizona Museum of Art.

The exhibition, “Leaving to Arrive,” with installations in UAMA and in the school’s Joseph Gross Gallery, will run from April 15 to May 10. A public reception is scheduled for May 9 from 4 to 6 p.m. in the School of Art’s lobby and atrium.

Featured will be the work of graduating MFA students  Jacqueline Arias,   Nathan Cordova, Drew Grella, Hanan Khatoun, Tessa Laslo, Anita Maksimiuk  and  Dana Smith .

This annual MFA Thesis Exhibition, the culmination of the Master of Fine Arts Studio Degree, is presented during a graduate student’s final semester in the three-year degree program. During the last year of their coursework, graduates work closely with faculty to develop a body of original art to present to the public in lieu of a written thesis. The result offers visitors the opportunity to see new, cutting-edge art in a variety of mediums and styles.

“This is the next generation of artists who will be going out and impacting the discipline and thinking about what their next chapter looks like,” School of Art Director  Colin Blakely  said.

A look at each student’s installation and their artist’s statement:

Jacqueline Arias

• Title: “A Lived Experience”
• Gallery: UAMA

The monumental engineering feat of the Panama Canal came at great cost: 40,000 people were displaced, and their villages submerged forever. During the construction of the canal over twenty thousand men and women, brought from the West Indies, lost their lives. Decades after these tragedies, I found myself on the Atlantic side of the Isthmus, as an adoptee from Costa Rica, inhabiting foreign soil with a new identity and language. It was here where I forged a profound connection with the people and the culture of Panama.

This installation tells the story of these interconnected experiences. Utilizing rope and pulleys, I interrogate the ramifications of power structures on individual bodies and collective identities. The constructed knots reveal the ongoing legacy of imperialism. Rope and AI technologies are transformed from their roles as signifiers of power and control to find meaning and connection amid the tumultuous currents of displacement and cultural erasure. The individual strands and fibers of the dismantled rope reflect the complex paths carved by my lived experiences. My hands and body recode history both materially and digitally through embodied knowledge critiquing unethical adoption practices and labor exploitation in Panama.

“A Lived Experience” grapples with the trauma of colonial dehumanization and the yearning for reunion with one’s homeland and culture.

Nathan Cordova

• Title: “Feeling a Future Coming”
• Venue: UAMA

My project considers the potential of friendship and offers a pointed critique of institutions and our consumption of their products. Friendship is slippery and difficult to maintain. There are social and cultural taboos that attempt to constrain our friendships. This is a social experiment that breaks through the isolation we all feel. What does it say about our present moment where amidst profound loneliness, we desire visceral connections with each other to problematize the limits of our individual bodies? By inviting participation, I’m asking myself and my friends to step out of this isolation and to encounter each other anew. I’m valuing critical connections over critical mass, applying force on strategic pressure points that form the boundaries of typical friendships. There is a momentary embodiment of liberation in this act, as I re-imagine what is possible.

I appropriate and re-contextualize collections of digital images of western domination gathered from the internet. This involves engaging with both the visible architecture like the skyscraper, and the supposedly invisible infrastructure, such as data centers and military drones. Anger and pleasure play an important role, offering a means of embodiment and exploration of the collection’s emotional and sensorial dimensions. Through a material intervention, I challenge notions of fixed identity and embrace the fluidity and multiplicity of human experience. This interruption utilizes an interdisciplinary process of layered blurring that transforms their symbolisms into something elemental; liquid and flame, semen and squirting, embodied presence etching sunlight and sifting blood.

Blurring the boundaries between past and present, self, and other, I invite viewers to engage these collections on a visceral level through the presence of their own reflections in black acrylic surfaces mediated by images layered with physical ejaculate, traces of our sequential self-pleasure. Remixed marketing videos from The University of Arizona and Raytheon (now rebranded as RTX Corporation) point to their mutually beneficial relationship built on endless cycles of debt and death.

All of this works together to disrupt conventional modes of perception. Challenging the rigidity of these images as repositories of meaning and enforcers of social order, “Feeling a Future Coming” reconfigures their signifiers to a point of emergence, where all futures become possible again. Reclaiming agency over our bodies and desires is a fundamental step toward liberation, contributing to a more empathetic and introspective society that questions rigid authority and embraces the beauty of uncertainty.

Drew Grella

• Title: “No Trespassing | Passing | Trespassing”

“The world reveals itself to those who travel on foot.” Bruce Chatwin

I moved to Tucson during the Covid-19 pandemic when everything was shut down. I spent a lot of time roaming the desert and the town. Walking in the liminal space of the dry Rillito riverbed was especially surreal, strewn with trash, memorials, votive sculptures, and lost possessions. While my body moved through this new and unique place, my mind mapped my impressions of nature, waste, and the boundaries between public spaces and private property.

Deliberate walking is simple and beautiful. It is my method for collecting the imagery which emerges when I draw. Intuitive drawing is simple and beautiful. It is my method for revealing to me what I did not know, what I cannot put into words. In the studio, the walking body becomes the drawing body, continuing a contemplative stroll.

Hanan Khatoun

• Title: “Sheer”
• Gallery: Joesph Gross

My separation from culture, language, and family as a member of the Lebanese Diaspora has driven my desire to narrate the experience of what happens after the sensationalizing of war and displacement wears off. The struggle of forging and finding space for one’s identity both within and outside the structures of culture, religion, and family is a reality for those who are generations removed from another home. I am a second-generation immigrant from Lebanon, one of the smallest countries in the world, yet the diaspora population outside the country is larger than that within. Being removed from one place and living in another is common in an increasingly globalized and colonized society. In what ways do we create space for navigating these realities?

“Sheer” is a physical space representative of my search for cultural identity. I construct a space for navigating this self-conception using familial archives, trinkets, documents, photographs, and oral storytelling. These all hold unique language and memory, which in turn, become proof of experience. Woven together they create an identity which I embrace and push against. The act of weaving enables me to explore how disparate things often come together to make a chaotic but contained whole. The work is viewed only at a distance through a fabric cage, indicative of the structures and barriers against which I struggle to understand my multicultural identity.

Tessa Laslo

• Title: “Imprints”
• Gallery: Joseph Gross

In my performative drawing and video works, I delve into the intricate web of personal trauma, investigating its impact on my body, relationships, and self-perception. The lingering effects of sexual assault has left me grappling with fragmented memories and physical scars while igniting a profound anger — an emotion that pervades my work and influences my ability to engage in intimate relationships.

The emotional and physical effects of this trauma are not portrayed as overwhelming obstacles in my work, but rather as integral components of an ongoing narrative. I revisit past abuse to illuminate the resilience and strength that can emerge from a process of artistic confrontation and self-discovery. Imprints combines cyanotype and soft pastels in large-scale drawings alongside a video installation using a twin-sized bed. I’ve opted for materials that lack any semblance of preciousness. The paper is weathered, beaten, and used; worn down by time and wear. Each crease and tear are reflections of the sense of violation that still affects my body and mind. The physicality of the paper, marked by violence, serves as a tangible manifestation of my emotions and experiences, grounding them in truth.

Anger, a powerful undercurrent in my artistic expression, stems not only from what I have experienced, but from the ongoing emotional and physical ramifications that are likely to persist throughout my life. It is a visceral response to the violation of my autonomy and the enduring consequences that ripple through my existence. This anger weaves itself into the fabric of my art, becoming both a driving force and an intense element that shape the narrative of my work.

Anita Maksimiuk

• Title: “Infinity Stone: American Prawda”

As a printmaker, my work engages the symbology of migration, root-taking, rootlessness, and the urban environment. This is largely based on my experience as a first-generation American in Brooklyn, New York and beyond. Watching the city’s immigrant enclaves gentrify and lose their sense of sanctuary motivates me to document, preserve, and question the familiar through printmaking.

By creating cityscapes that deconstruct and reconfigure the iconic, I preserve both places and histories that fade along with the immigrant. As I move through this country, I keep in mind the glare of separation, the repairs I’ve made, and the fractures that remain.

“Infinity Stone: American Prawda” features primarily lithography, with screen printed elements. Historic mediums once prevalent in both fine art and advertising, these two processes challenge and contrast one another.

Methods of deletion, stencil and layer come together to form the printed image, all while honoring its ghost. These approaches allow me to subvert the traditional application of the lithography process, working the limestone surface until it becomes a source of light, color and texture. Starting with photographic images from my personal archive, I coax information out from the surface of the stone chemically. As the landscape is layered, removed and replaced, it begins to mimic the motions of an overdeveloped urban space.

I use the stone to create one-of-a-kind prints rather than producing editions. Using shifts in scale, photographic elements and a non-traditional approach to the process, I reclaim it as a tool of documentation, propaganda and mystery.

Pushing the lithograph beyond its traditional black and white, drawn image, the group of foldable posters presented here re-casts an iconic cityscape in an intimate light, worked into existence entirely by hand. Hung as banners, these images will travel, degrade, and return as I do.

Meant to be approached, the light and horizon that grounds these prints let the gaze linger while the viewer imagines, yearns, or simply remembers. This perspective alludes to an unattainable yet promising aspect of building a home, nationality and a claim to a city. The images take on an iconographic quality, representing a place that is constantly in motion. It is a horizon that is constructed over, bought, sold, and advertised as an object of desire. Here, it is reconstructed as a symbol of hope, haven, and history. It will tear but persist, both physically on paper and intangibly, within the child looking towards home.

Whether these prints become mementos or mirages, they ultimately take on the role of documents. I see my evolving work as a journey, a narrative and a documentary practice, bound within a fleeting medium.

• Title: “The Sonoran Desert: A Model for Surviving the Sixth Extinction”

Since the Cambrian explosion over 500 million years ago, an astounding variety of exotic and resilient life forms have thrived and diversified throughout the world. Starting as primitive cells in a world slammed by catastrophic events, the life forms today in the rugged Sonoran Desert have developed extraordinary physical defenses key to their survival. This beautiful yet brutal desert inspired me to investigate the world of invertebrates and microorganisms, the survivors of multiple planetary catastrophes, whether gathered from a habitat in my backyard pond and examined under a microscope or encountered while roaming the desert.

Constructing oversized ceramic sculptures and drawings re-creates and interrogates the magnificent structures that these creatures have used as protection for survival. Bringing attention to these armored desert microorganisms and insects who have learned to adapt to extreme heat and long-term drought may teach us much as we enter the era of the Anthropocene. We can learn from their secrets as concern arises over our own adaptability.

More Stories

Alshaibi, serafim named mellon-fronteridades faculty fellows, graduate fellow caballero tells lucha libre story, internships give students professional insight.

I fell down some stairs

Half Off Special

Tailgate Party

What Do You See?

Floral Arrangement

• Victor Mukhin

Victor M. Mukhin was born in 1946 in the town of Orsk, Russia. In 1970 he graduated the Technological Institute in Leningrad. Victor M. Mukhin was directed to work to the scientific-industrial organization "Neorganika" (Elektrostal, Moscow region) where he is working during 47 years, at present as the head of the laboratory of carbon sorbents.     Victor M. Mukhin defended a Ph. D. thesis and a doctoral thesis at the Mendeleev University of Chemical Technology of Russia (in 1979 and 1997 accordingly). Professor of Mendeleev University of Chemical Technology of Russia. Scientific interests: production, investigation and application of active carbons, technological and ecological carbon-adsorptive processes, environmental protection, production of ecologically clean food.   

Title : Active carbons as nanoporous materials for solving of environmental problems

Quick links.

• Conference Brochure
• Tentative Program