examples of effective cover letters

The 23 Best Cover Letter Examples: What They Got Right

Published: December 14, 2023

I've sent plenty of cover letters throughout my career, so I know it isn't usually fun to write one. Fortunately, the cover letter examples I painstakingly gathered below show that it’s possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.

I was shocked upon learning 45% of job seekers don't include a cover letter when applying for a job. I definitely don't recommend following the crowd on this matter because your cover letter is a chance to tell the stories your resume only outlines.

It's an opportunity for you to highlight your creativity at the earliest stage of the recruitment process.

Are you ready to showcase your unique skills and experience? Or are you looking for more tips and cover letter inspiration?

Keep reading for 20+ cover letter examples, then check out tips for cover letter formatting and what makes a cover letter great .

5 Free Cover Letter Templates

Five fill-in-the-blank cover letter templates to help you impress recruiters.

• Standard Cover Letter Template
• Entry-Level Cover Letter Template
• Data-Driven Cover Letter Template

You're all set!

Click this link to access this resource at any time.

Cover Letter Examples

• Standard Cover Letter Example
• Data-Driven Cover Letter Sample
• Entry-Level Cover Letter Example
• The Cover Letter That Explains 'Why,' Not Just 'How'
• The 'We're Meant for Each Other' Cover Letter
• The Cover Letter with H.E.A.R.T.
• Short-and-Sweet Cover Letter Example
• The Short Story
• The Bare Bones Cover Letter
• The Breezy Follow-Up
• The Administrative Assistant Cover Letter
• The Internship Cover Letter
• The Brutally Honest Cover Letter
• The Pivot Cover Letter
• The Graphic Design Cover Letter
• Consulting Internship Cover Letter Example
• Nonprofit Referral Cover Letter Example
• General Email Inquiry Cover Letter Example
• Post-Phone-Call Cover Letter Example
• Mission-Driven Graduate Cover Letter Example
• Short Recommendation Cover Letter Example
• Professor or Research Position Cover Letter Example
• Director Cover Letter Example
• Editorial Cover Letter Example
• Promotion Cover Letter Example
• Law Cover Letter Example

Customizable Cover Letter Examples

In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .

1. Standard Cover Letter Example

Download a Customizable Copy of This Cover Letter Example

This standard cover letter is among my favorite approaches because it hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities of your current role.

You also have the chance to describe the challenges you’ve mastered in previous roles, showing that you’re capable of facing any problem that comes your way.

Why I Love It

I love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.

2. Data-Driven Cover Letter Sample

Numbers are worth a million words — or that’s how I think the saying should go (if only we could include pictures in cover letters).

Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention.

Over the years, I've learned most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.

I love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement.

If I worked in a creative industry, for instance, I could include the number of creative assets you designed for your current company.

3. Entry-Level Cover Letter Example

Many of us have had "first job jitters" (that's what I'm calling it) when applying for our first career opportunity.

However, my experience taught me to increase my chances of getting that first interview by including a cover letter that explains how my education can help me succeed in the role I applied for.

In fact, HubSpot staff writer Erica Santiago says highlighting her education was key to snagging her first role out of college.

"When I graduated from journalism school, I only had a couple of internships under my belt and maybe some writing clips — not enough to compete with most young professionals with more experience," she recalls.

"So, I highlighted the classes I took such as 'News Reporting and Writing' or 'Electronic News Gathering," she says, "And I explained the assignments I did and how they gave me real-world experience in interviewing and reporting."

She says that's how she got her first job as a digital journalist for WSVN in Miami.

If you need help understanding how to highlight your education in a cover letter, look no further than this example from HubSpot.

While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes.

You can then convey how you can use your knowledge to help your target company reach its goals.

I love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.

Looking for more? Download the entire kit below.

5 Professional Cover Letter Templates

Fill out the form to access your templates., best cover letter examples.

What does a good cover letter look like in practice, and how can you make yours stand out? I  found six examples from job seekers who decided to do things a bit differently.

Note: Some of these cover letters include real company names and NSFW language that I've covered up.

1. The Cover Letter That Explains 'Why,' Not Just 'How'

You may already know how to talk about how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?

The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story.

I advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.

Image Source

Here’s another instance of the power of personalization.

The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, I'm sure that would eventually be revealed in an interview.

Make sure your story is nonfiction and relatable according to each job. While I love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company.

But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, I’d find that fitting.

If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.

Why This Is A Great Cover Letter

This example shows how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.

Further reading: Sales Cover Letter Tips

2. The 'We're Meant for Each Other' Cover Letter

This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.

"Content Marketing Certified" shows the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ).

Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.

The cover letter sang references to a relationship we didn't even know we had with the candidate.

The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.

(Yes, the applicant was hired).

This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.

Read more: Customer Service Cover Letter Tips

3. The Cover Letter with H.E.A.R.T.

HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent.

Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices.

Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.

In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.

HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.

Featured Resource: 5 Free Cover Letter Templates

Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.

Short Cover Letter Examples

4. the short-and-sweet cover letter.

In 2009, David Silverman penned an article for Harvard Business Review titled, " The Best Cover Letter I Ever Received. " That letter has three complete sentences, as follows:

One might argue that this particular letter is less than outstanding, and I'll also admit it's an older example.

It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question.

But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.

"The writer of this letter took the time to think through what would be relevant to me," writes Silverman. "Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on."

When you apply for a job, start by determining two things:

• Who might oversee the role — that’s often included in the description, under "reports to." Address your letter to that individual.
• Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.

The key to this standout cover letter is research.

By looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you can create solutions for them.

Read here for more tips on how to land your dream job .

5. The Short Story

Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:

• Detail the experience she already has with the organization.
• Stand out to the hiring team.

I notice her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point.

In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.

Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.

6. The Bare Bones Cover Letter

In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader.

Writing a strong cover letter can help you better convey your interest in the position and company.

This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you.

Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.

This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.

Check out this post for more useful cover letter tips .

7. The Breezy Follow-Up

In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.

This short cover letter is the result. I especially admire how she uses casual and breezy language to convey personality and enthusiasm, and she keeps her paragraphs succinct.

Not only does Amanda include links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:

• Summarizes the expertise she has relevant to the posting
• Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
• The reader gets everything they need in an organized and thoughtful manner.

8. The Administrative Assistant Cover Letter

In this cover letter the candidate, Michelle, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.

It’s clear that she’s passionate about not only the music industry, but Epic as a whole.

She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.

This example further illustrates the importance of research.

Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.

In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company.

All of this communicates that she’d be able to start with very few hiccups while getting up to speed.

Further reading: 15 Cover Letter Templates

9. The Internship Cover Letter

Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field.

In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.

The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:

• Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying for a business analyst position, so mentioning their involvement in a FinTech group makes sense.
• Previous internships in relevant fields: Our applicant points out that they’ve interned as a Business Analyst at another firm. Pointing out that they’ve done the role before will help make their case for fit.
• Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bilingual support, knowing multiple languages is an asset.

This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.

Further reading for recent graduates:

• How to Find a Job After College
• Writing a Cover Letter for an Internship

Creative Cover Letter Examples

10. the brutally honest cover letter.

Then, there are the occasions when your future boss might appreciate honesty — in its purest form.

Former Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example " the best cover letter " (which he received while he was with Squarespace):

As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company.

But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.

"Remember that I'm reading these all day long," Hertzberg writes. "You need to quickly convince me I should keep reading. You need to stand out."

The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while making it clear why they are a good fit for the role.

Further reading:

• How to Stand Out and Get Hired at Your Dream Company
• How to Find Your Dream Job

11. The Pivot Cover Letter

Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.

It’s clean but effective.

Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.

This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context.

The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.

12. The Graphic Design Cover Letter

When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.

It’s got so much going for it:

• Pop of color
• Clean layout
• Interesting fonts

Besides the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant proves their value and why they would be a great fit.

This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and emphasizing their greatest achievements.

Pro tip: If you're applying for a graphic design job, share a link to your graphic design portfolio website , even if it's not an application requirement.

Job Cover Letter Examples

Next up, let’s go over some classic cover letter examples for jobs, especially if you’re applying to internships or only have a few years of experience.

The below cover letters follow the golden rules and don’t deviate too much from the standard — which is ideal if you’re applying to positions in more traditional industries.

13. Consulting Internship Cover Letter Example

Many internship applicants are early on in their careers or are still in college. That means they’ve yet to gather enough experience to offer tangible proof of their ability to do the job.

That means that a cover letter is the place where an internship applicant can shine.

This cover letter example highlights the applicant’s skills in a bullet-point format. That makes it easier for an overburdened hiring manager to get the essence of her points, quickly, if they’re only skimming cover letters.

Not only that, but this applicant personalized the letter in every single sentence. She shares information about her prior conversations with some of the company’s employees and mentions the company’s name at every turn.

While she only has one prior consulting job, she deftly mentions the skills she developed in that role and ties them into her desired position at Quantcast Product Group.

This cover letter example does a fantastic job advertising the applicant’s soft skills in a highly scannable format — while still going heavy on the personalization.

Don’t be shy to lightly play with formatting to get your point across and to imbue the letter with your passion for a company.

14. Nonprofit Referral Cover Letter Example

This cover letter example for a nonprofit job hits the ground running by right away inserting the name of one of the nonprofit’s Superintendents.

That’s an excellent way to get a recruiter’s attention and make you stand out from the slush pile, even if you’re only just out of school, as is the case for this applicant.

If you’ve received an internal recommendation for a position, you’d be wise to open your letter with that information. Don’t worry about it feeling too stilted or strange — remember, hiring managers only skim letters.

Your goal is to make sure they get information about you that they otherwise won’t get from your resume.

With only three full paragraphs, this cover letter example is short, sweet, and to the point. No time is wasted, and it also goes over the critical basics, such as skills and experience.

This nonprofit cover letter includes a recommendation from an internal employee at the target organization, making it more likely to stand out from the slush pile.

I  also love that it doesn’t skimp on the basics, such as skills, enthusiasm, and experience.

15. General Email Inquiry Cover Letter Example

Even if a job opportunity isn’t available at an organization yet, it doesn’t mean that there won’t be. You can always send a general inquiry cover letter, like the one in this example.

This email cover letter for a political campaign internship is short and sweet, but includes the critical information the campaign coordinator needs to consider the applicant for any new positions that may open up.

The best part about this cover letter is that it can be easily customized from one political campaign employer to the next.

While it does include a level of personalization, it’s brief and can be easily changed to address the specific political candidate.

When sending general inquiries like this one, it’s essential to make the personalization aspect as pain-free as possible for yourself. That may mean including only one sentence or two, knowing that a general inquiry might not be replied to.

This email cover letter example hits all the right notes while keeping it brief and to-the-point. While we don’t recommend choosing this format for a formal cover letter, it works if you’re sending a general inquiry to an employer over email.

It’s also a good example to follow if you’re still in college or have very little experience.

Read more: How to Write a Letter of Interest

16. Post-Phone-Call Cover Letter Example

If you get a phone call from a potential employer and they invite you to send your resume, pat yourself on the back — that is such a win. In your cover letter, be sure to mention that right away, like this example does.

A hiring manager or an executive at a company likely has a lot of tasks on their plate, which means that they may forget about your call from one week to the next.

That is totally okay, which is why this example starts with a reminder that the applicant and the letter recipient spoke back on January 31st. It also has a few more details about why they started speaking in the first place.

Aside from leveraging the phone call that’s already occurred, this cover letter also does an excellent job explaining why the applicant is an ideal choice for the job.

It goes into detail about skills and previous experience with a high level of enthusiasm, and includes a promise to follow up at the end.

This cover letter example includes two things that will immediately draw my attention: A phone call they’ve already had, and a mutual contact at their organization.

The job and internship search can be grueling; never be afraid to use everything you have at your disposal to improve your standing over other applicants.

Read more: How to Start a Cover Letter

17. Mission-Driven Graduate Cover Letter Example

This cover letter example from a recent B.A. graduate wowed me from the first sentence.

The applicant right away explains her attained degree and her specific career interests, then dives into the aspects of her experience that make her such a great candidate.

It's so personalized to the employer’s own mission that it’s difficult to stop reading it.

Even if the hiring manager isn’t a science or health professional, they would be able to effectively gauge the applicant’s suitability for the role by the expertise she shows in her cover letter alone.

The applicant explains at length why she’s excited to work for that specific hospital. The organization serves Aboriginal populations, which aligns with her own values and research interests.

In the last paragraph, she summarizes what she knows about the employer in one sentence, then describes how each of her experiences supports the employer’s mission.

That is an exceedingly clever and meaningful way to align yourself with an organization at a deeper level.

If you’re applying to a mission-driven organization, don’t be shy about showing your excitement and expertise. You don’t need a lot of experience to show that your values align with those of your target organization.

This cover letter example is especially good inspiration if you’re making a career change, have only just a few internships under your belt, or are graduating from college.

18. Short Recommendation Cover Letter Example

Referral or recommendation cover letters don’t need to be too long, and this is a great example of that. It immediately leverages a mutual connection at the company.

The mutual connection recommended that the applicant contact the hiring manager for a role, which is a piece of information I  always recommend you frontload in your letter.

This specific cover letter comes from an applicant with little experience, making it a good example to follow if you’re switching careers or just out of college.

Instead of talking about their experience, the applicant uses anecdotal evidence to convey their enthusiasm for working at that company.

The writer also goes over their most salient skills, such as being able to speak multiple languages. They also explain how their degree directly applies to the target role.

I  love that the candidate highlights their leadership abilities and makes that an effective selling point for being hired.

This cover letter doesn’t go on for too long, which we love. It’s simple and sweet and provides all the information the hiring manager needs to look more closely at the applicant’s resume and make an interviewing decision.

19. Professor or Research Position Cover Letter Example

Academic or research position cover letters might require a little more information than the typical cover letter — and this is one such example. Why is it okay to go a little longer?

Because the letter is not only a way to supplement the PhD candidate’s academic CV, but to provide a writing sample for the search committee.

I love this cover letter because it expresses the candidate’s enthusiasm for teaching and explains her instructional ethos, such as providing out-of-the-classroom opportunities, championing communication, and encouraging students to step out of their comfort zone.

The applicant also suggests courses she may be able to teach at the target institution, and expresses her interest in developing new courses as needed.

She also suggests how she can enhance the college’s extracurricular programming by offering study abroad courses, which shows not just an interest in teaching but adding to the school’s overall culture.

While this letter goes for a little longer than recommended, it serves as a fantastic writing sample and explains the applicant’s research background at length.

If you’re applying to academic or research roles, don’t be afraid to go into detail about what most excites you in terms of research interests.

20. Director Cover Letter Example

This cover letter example — for a Director of Catering position at a university — doesn’t waste any time.

The applicant right away says that they’re a strong candidate for the role, then jumps right into three salient qualifications that make him a great fit.

I love how the applicant uses bullet points and bold text to guide an overburdened hiring manager through the cover letter — and to give them permission to scan it, if needed.

If the hiring manager would like more information or actual examples of the skills, they merely need to read the rest of the bullet point paragraph.

As mentioned, light formatting can be beneficial to your cover letter, as it draws the recruiter’s eyes and prevents them from having to fish for the information they’re looking for.

This short, sweet cover letter includes the critical information a hiring manager or high-level executive needs to make an interview decision.

I  love the use of formatting that doesn’t stray too much from regular cover letter conventions, and I  like that the applicant kept all other paragraphs extremely brief.

21. Editorial Cover Letter Example

Applying for an editorial or journalistic position? Like a cover letter example I  shared earlier, you can take a more storytelling approach to capture the hiring manager’s attention.

This cover letter example does that effectively by telling an anecdote that directly mentions the newspaper where they’d like to work.

This immediately draws the reader in and tells them that this application isn’t random at all; the applicant would like to work at the newspaper because they’ve read it every morning.

Not only that, but they have a favorite reporter on the newspaper’s staff. The applicant then jumps into the specific reason they want to take an editorial position at the Baltimore Sun.

The cover letter includes all pertinent information, such as how previous positions have equipped the applicant to take on this job. It closes with enthusiasm after keeping the reader rapt every step of the way.

The applicant uses storytelling to — you guessed it — apply for a position that needs storytelling skills. If you’re applying for a data-driven position or a graphic design position, why not showcase those skills in the cover letter itself?

I  like that this letter doesn’t diverge too much from cover letter conventions while still differentiating itself.

22. Promotion Cover Letter Example

In this cover letter example, the applicant already works for the employer and wishes to apply for the next position to move up in their career.

I  like that the letter cites the applicant’s extensive knowledge of the organization, which will no doubt give them an advantage over external applicants.

Not only that, but the applicant also references their experience before they started working at the employer and uses that information to make their candidacy even more desirable.

Lastly, this letter includes a healthy level of enthusiasm for the university and the position — something that is never extra in a cover letter.

This cover letter example does an excellent job showing the candidate’s knowledge of their current organization while stating why they’re a natural fit for the promotion.

Plus, the letter includes information on the applicant’s relevant activities outside of work — if you’re involved in any organizations that might help you do your job better, be sure to include them.

23. Law Cover Letter Example

This law cover letter example jumps right into personalization, a bold move that will serve you well if you’re genuinely interested in a company and want to stand out.

The applicant cites the recipient’s recent article on bond litigation, then ties that into the role they’d like to get at the law firm.

The applicant then goes into his skills and the feedback he’s received from past managers. This is an excellent way to introduce your skills without sounding dry — or even unfounded.

By citing positive feedback you’ve received, you’ll imply that others have praised you for having those skills, and that you’re not only "tooting your own horn."

Pro-Tip: In cover letters, it’s absolutely okay to toot your own horn — that’s what they’re for. But if you can cite others’ remarks, that also helps.)

At just two and a half paragraphs, this letter is exceedingly short but no less effective. It’s an excellent example of how to personalize your letter quickly while still conveying the essentials of a cover letter.

This short cover letter example keeps it brief while still creating high impact. The applicant personalizes the letter immediately, cites external feedback, and conveys enthusiasm.

This letter proves you don’t need to write a novel about an employer to sway the hiring manager into giving you an interview.

Now that I've shown you some excellent examples, let's talk about how you can create the best cover letter for your dream job.

What is a good cover letter?

A cover letter is used to show your interest in the role, passion for the company, and the impact you've had in previous positions. Good cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.

What’s on a cover letter?

Before you start writing your cover letter, let's cover a few basic must-haves you'll want to include. If you’re looking for more detailed instructions, check out this guide to writing a cover letter .

Add a simple, but pleasant greeting to address the recruiter or hiring manager.

Learn more:

• Dear Sir or Madam Alternatives
• Cover Letter Greetings

Write a catchy introduction that explains why you’re interested in the role.

• How to Write an Introduction
• Tips for Writing a Good Introduction Sentence

Work Experience

This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.

• How to Write About Your Professional Background
• Professional Bio Examples
• LinkedIn Bio Examples

In this paragraph, add a call-to-action by expressing interest in an interview. Offer your contact information and sign off.

• Email Closing Line Examples
• Tips for Writing Conclusions

What does a cover letter look like?

Besides showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample. It shows off your personality and your ability to convey ideas.

That's a lot of information to include on a single page, so it can help to have a clear structure to start with.

Check out our fillable cover letter templates to see how you should organize the content of your cover letter.

What makes a great cover letter?

A cover letter is personal, but it also needs to help you reach a goal and help the hiring team understand how you could perform that role with their company. This complexity can make cover letters really tough to write.

Because cover letters are difficult to write, many come off as boring, basic, or confusing for hiring managers to read. But the tips below about the qualities that make a cover letter great can help you take your cover letter from basic to bright.

Start with this quick video, then keep reading for more tips:

Personalized Introduction

Begin with an introduction that's personal. It should capture the reader's attention and address your recipient by name. Then, add a compelling opening sentence that emphasizes your interest in the specific role.

Helpful Cover Letter Introduction:

"Dear [Hiring Manager's Name],

In an increasingly digitized world, where customer-centric strategies are vital for business success, I am thrilled to apply for the [Job Title] position at HubSpot."

Unhelpful Cover Letter Introduction:

"To Whom it May Concern,

I am applying for the [Job Title] position at HubSpot. I have some experience in marketing and can help your clients grow their businesses."

Relevant Professional Experience

It can be tempting to use the same cover letter for every job. After all, it's about your experience, isn't it? But it's not enough to rephrase the work history in your resume.

Recruiters and hiring managers are looking to fill a specific role, so you need to show how your experience translates to their unique needs.

So, the body of a great cover letter should showcase the specific professional experiences that are relevant to the job you're applying for. Emphasize your accomplishments and skills that directly relate to what the job needs.

To speed up this part of the cover letter writing process, start by creating a list of your transferable skills . Drafting this list can help you quickly focus on the skills to highlight in your cover letter.

Then, use AI tools to summarize job descriptions and narrow in on where your experience and the needs of the role you're applying for overlap. This post is full of useful AI assistant tools if you're new to AI.

Helpful Cover Letter Experience:

"At [Company Name], I had the opportunity to assist a global ecommerce retailer in enhancing their online customer experience. By conducting in-depth market research and customer journey mapping, I identified pain points and areas of improvement in their website navigation and user interface."

Unhelpful Cover Letter Experience:

"I also worked with an ecommerce retailer to improve the customer experience. We did some surveys and training, and they were happy with the results."

Useful Examples

To make your cover letter stand out, add specific examples that show how you've solved problems or gotten results in past roles.

Quantify your accomplishments whenever possible, using data to give the reader a clear understanding of your impact.

Helpful Cover Letter Example:

"I lead a team of five content writers while increasing website traffic by 18% year-over-year."

Unhelpful Cover Letter Example:

"I have a great track record of leadership and achieving fantastic results."

Research and Company Knowledge

Hiring teams aren't hiring anyone with the skills to do the job. They're hiring a person they'll work alongside at their specific company.

So, to show that you're not just looking for any job anywhere, share your knowledge of the company's industry, values, and culture in your cover letter.

Spend some time on the company website and take notes on what makes this business interesting to you and why you would want to work there.

Then, explain how your skills align with the company's mission and goals and explain how you could add to their chances of success. This will showcase your interest in the company and help them see if you are a good cultural fit.

Helpful Cover Letter Research:

"I was particularly drawn to HubSpot not only for its industry-leading solutions but also for its exceptional company culture. HubSpot's commitment to employee development and fostering a collaborative environment is evident in its recognition as a top workplace consistently. I strongly believe that my passion for continuous learning, self-motivation, and dedication to contributing to a team will make me a valuable asset to HubSpot."

Unhelpful Cover Letter Research:

"I have been inspired by HubSpot's commitment to inbound marketing and its comprehensive suite of solutions. HubSpot's dedication to providing valuable content and fostering meaningful relationships aligns with my own values and aspirations."

Clear Writing

Your cover letter needs to pack in a lot of important information. But it's also important that your cover letter is clear and concise.

To accomplish this, use professional but easy-to-understand language. Be sure to remove any grammar or spelling errors and avoid lengthy paragraphs and avoid jargon or overly technical language.

You may also want to use bullet points to make your letter easier to skim. Then, proofread your cover letter for clarity or ask a friend to proofread it for you.

• Guide to Becoming a Better Writer
• Tips for Simplifying Your Writing

Helpful Cover Letter Writing:

"In addition to my academic accomplishments, I gained valuable practical experience through internships at respected law firms.

Working alongside experienced attorneys, I assisted in providing legal support to clients. This hands-on experience helped me develop a deep understanding of client needs and enhanced my ability to effectively communicate complex legal concepts in a straightforward manner."

Unhelpful Cover Letter Writing:

"Furthermore, as a complement to my academic accomplishments, I have garnered invaluable practical experience through internships at esteemed law firms.

Throughout these placements, I actively collaborated with seasoned attorneys to conduct due diligence and furnish clients with comprehensive legal support. Notably, these experiences fostered a profound comprehension of client necessities, whilst honing my legal acumen to articulately convey intricate legal principles within a lucid and concise framework, adhering to applicable precedents and statutes of limitations."

Genuine Interest and Enthusiasm

Find ways to convey your passion for the role and how excited you are to contribute to the company you're applying to. At the same time, make sure your interest feels authentic and outline how it aligns with your career goals.

Your ultimate goal is an enthusiastic letter that feels honest and leaves a lasting positive impression.

Showing excitement in writing doesn't come naturally for everyone. A few tips that can help you boost the genuine enthusiasm in your letter:

• Record audio of yourself speaking about the role, then use voice-to-text technology to transcribe and add these sections to your letter.
• Choose your words carefully .
• Write in active voice.

Helpful Cover Letter Tone:

"I am genuinely enthusiastic about the prospect of joining [Company/Organization Name] as an accountant. My combination of technical proficiency, eagerness to learn, and strong attention to detail make me an ideal candidate for this role. I am confident that my dedication, reliability, and passion for accounting will contribute to the continued success of your organization."

Unhelpful Cover Letter Tone:

"Honestly, I can hardly contain my excitement when it comes to reconciliations, financial statement analysis, and tax regulations! Engaging in spirited discussions with professors and classmates has allowed me to foster an unbreakable bond with the fascinating world of accounting, and I'm positively bursting with enthusiasm at the prospect of applying my skills in a professional setting."

Memorable Conclusion

End your cover letter on a strong note. Summarize your top qualifications, restate your interest in the position, and express your interest in future communication.

Then, thank your reader for their time and consideration and include your contact information for easy follow-up.

To make your conclusion memorable, think about what parts of your letter you'd most like the hiring manager to keep top of mind. Then, consider your word choice and phrasing. If you're feeling stuck, this list of ways to close an email can help.

Helpful Cover Letter Conclusion:

"Thank you for considering my application. I am excited about the opportunity to further discuss how my qualifications align with the needs of Greenpeace. Please feel free to contact me at your convenience to arrange an interview.

Together, let's make a lasting impact on our planet.

[Your Name]"

Unhelpful Cover Letter Conclusion:

"Thank you for considering my application. I look forward to the possibility of discussing my qualifications further and how I can contribute to Greenpeace's mission. Please feel free to contact me at your convenience to arrange an interview.

I’d like to add another stage to the job search: experimentation.

In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search.

But don’t let the process become so monotonous. Have fun discovering the qualitative data I’ve discussed here — then, have even more by getting creative with your cover letter composition.

I certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will.

So, get inspired by these examples and templates. Write an incredible cover letter that shows the hiring team at your dream job exactly who you are.

Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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How to Write a Cover Letter in 2024 + Examples

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

• What’s a cover letter & why it’s important for your job search
• How to write a convincing cover letter that gets you the job (step-by-step!)
• How to perfect your cover letter with the Novoresume free checklist
• What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

• Header - Input contact information
• Greeting the hiring manager
• Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
• Second paragraph - Explain why you’re the perfect candidate for the job
• Third paragraph - Explain why you’re a good match for the company
• Formal closing

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

• Phone Number
• Name of the hiring manager / their professional title
• Name of the company you’re applying to

In certain cases, you might also consider adding:

• Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
• Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

• Your Full Address 
• Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

• Dear [Department] Hiring Manager
• Dear Hiring Manager
• To whom it may concern
• Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

• Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

• Experience managing a Facebook ad budget of $10,000+ / month
• Some skills in advertising on other platforms (Google Search + Twitter)
• Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

• What’s the company’s business model?
• What’s the company product or service? Have you used it?
• What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

• Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
• Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
• Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

• Best Regards,
• Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

• Professional email
• Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

• Did you mention 2-3 of your top achievements?
• Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

• Did you identify the core requirements?
• Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

• Did you identify the top 3 things that you like about the company?
• Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

• A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
• A cover letter goes in your job application alongside your resume
• Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
• There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
• Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

• How to Write a Motivational Letter
• How to Write a Resume with No Work Experience
• Most Common Interview Questions and Answers

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How to write a great cover letter in 2024: tips and structure

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A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Elizabeth Perry

Content Marketing Manager, ACC

3 cover letter examples to help you catch a hiring manager’s attention

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The Best Professional Cover Letter Samples

What the Best Cover Letters Do Well

How to use cover letter samples, review cover letter examples, cover letter template, cover letters listed by occupation, cover letters listed by type of letter.

• More Cover Letter Samples and Tips

How to Personalize Your Cover Letter

When applying for a job, it's always a good idea to  include a cover letter , unless the employer specifies that they only want an application or a resume. Even if a job listing does not specifically request a cover letter, including one can be a terrific way to summarize your skills and experiences and explain (in more detail than in a resume) why you are an ideal candidate for the job.

What's most important is writing a cover letter that shows the hiring manager what makes you one of the best candidates for the position.

Think of your cover letter as your introductory “sales pitch,” your golden opportunity to make a positive first impression on a company. 

Reviewing cover letter samples is a great place to start before writing your own letter. You can then download a template to get started creating your own letter.

Your cover letter should be well-written and provide some  sense of your personality  and professionalism. It should also be  targeted to the position  for which you are applying. Don't send a generic letter when you apply for jobs. Most employers get many applications for every open job, and your cover letter and resume need to show that you've taken the time to write compelling application material that shows your interest in working for the company in this role.

Make clear and persuasive connections between your experiences and the skills required to excel in the job, using the skills listed in the job announcement’s “Preferred Qualifications” section as your guide. Taking the time to  match your qualifications to the company's job requirements  will show the employer you're a strong match for the job.

Your cover letter is one of the first things the hiring manager will see (along with your  resume ), so make sure that it grabs the reader’s attention and entices them to give your resume a serious review.

These professionally written samples will help you write and  format your cover letter  as either a Word document or a text version that you can send as an email message.

Reviewing examples also gives you ideas for the language you might want to use, the information you should include, and how to format the letter so all the required information is included and there is plenty of white space on the page. Then, spend some time customizing your letter:

• Take the details from your resume and use them to personalize the sample that you download.
• Be sure to replace the text in the example with your own experience and qualifications for the job.
• Don't forget to double-check that all your personal information (address, phone, email, etc.) is accurate before you click send or upload the letter.

Be sure to customize your letter to fit your own skills and experience and to target the specific job for which you are applying. 

Use these cover letter samples to get ideas for your own cover letters so you can show prospective employers why you should be selected for an interview.

Download the cover letter template  (compatible with Google Docs and Word Online) to get started, or see below for many more examples listed by type of job, candidate, and letter format.

Cover Letter Example (Text Version)

Victoria Hernandez 12 Maple Street Citytown, IL 60416 555-555-5555 victoria.hernandez@email.com

July 20, 2020

James Smith Hiring Manager Citytown Therapy 35 Oak Avenue Citytown, IL 60416

Dear Mr. Smith,

I was thrilled to see your ad for an occupational therapist at Citytown Therapy. I’m a licensed occupational therapist with five years of experience providing excellent care to patients ranging from toddlers to mature adults. I’d love to put my skills to work for your clinic.

In reference to your requirements in the job description, I have:

• Experience assessing patients’ fine motor and sensory skills
• Practical knowledge of creating and implementing care plans
• Effective communication skills, both oral and written
• Excellent organization and multitasking skills
• A proven track record of compassionate, effective care
• CPR certification

I’d appreciate the opportunity to discuss the position and your needs for the role. Please contact me at your convenience and let me know how I can help you.

Victoria Hernandez (signature hard copy letter)

Victoria Hernandez

List of Cover Letter Samples

Have a look at this alphabetical list of great cover letter examples listed by occupation. Use these examples to get ideas for your own cover letters.

• Academic Advisor
• Academic Cover Letter
• Administration/Business
• Administrative Coordinator
• Admissions Counselor
• Athletic Director
• Biomedical Engineer
• Business/Technical
• Camp Counselor
• College Graduate
• College Student
• Communications
• Communications Director 
• Construction Management
• Customer Service
• Database Administrator
• Development/Museum Position
• Director of Operations
• Editorial Assistant
• Education/Alternative Education
• Entry Level (analyst)
• Entry Level (finance)
• Entry Level (marketing)
• Event Planner
• Faculty Position
• Finance Internship
• Flight Attendant
• Front End Web Developer
• Hair Stylist
• Higher Education Communications
• Information Security Analyst
• Informational Meeting Request Letter
• Letter of Intent
• Letter of Interest
• Market Research Analyst
• Marketing Assistant 
• Media Relations
• Occupational Therapist
• Office Assistant
• Part-Time Job
• Photographer
• Physical Therapist
• Programmer Analyst
• Receptionist
• Recruiting Manager
• Research Technician
• Retail Management
• Sales Associate 
• Sales, Marketing and PR
• Scientific Research
• Scrum Master
• Social Media
• Social Worker
• Software Developer
• Software Engineer
• Special Education
• Speech Pathologist
• Store Manager
• Summer Cashier
• Summer Hotel Front Desk/Bellhop
• Teaching Assistant/Tutor
• Technical Support/Help Desk
• Transportation Planning
• Web Content Manager
• Web Content Specialist
• Web Design Specialist
• Writer/Freelance

These different types of cover letters fit a variety of special circumstances, and letter format options.

• Applying for More Than One Job (multiple jobs at the same company)
• Block and Modified Block Format Cover Letters (types of cover letter formats)
• Career Change (when the job is a career shift)
• Career Office Referral (referral from a college career office)
• Cold Contact Cover Letter (applying for jobs that aren't advertised)
• Email Cover Letters (cover letters included in an email message)
• Employee Referral (referral from a company employee)
• Job Promotion Cover Letters (applying for a promotion)
• Job Transfer Request Letter (transferring jobs)
• Job Transfer Request Letter Example (relocation) (requesting a relocation)
• Prospecting Letter (outreach to prospective employers)
• Referral (letter with a referral)
• Referred by a Contact (referral from a mutual contact)
• Request a Meeting (requesting an informational meeting)
• Salary History (includes salary history)
• Salary Range (includes a salary range)
• Salary Requirements (includes salary requirements)
• Targeted Cover Letters (targeted to a specific job)
• Temp to Perm Cover Letter Example (request a permanent position)
• Transferable Skills (includes transferable skills)
• Unadvertised Openings (apply for unadvertised jobs)
• Value Proposition Letter Sample (show how you will add value)

More Cover Letter Samples and Writing Tips

Need more inspiration? Here are  more cover letter examples , including templates you can customize to create your own cover letters. You should also explore these top 10 cover letter writing tips , and these  5 steps to cover letter success .

If you are having trouble with a particular section of your cover letter, check out these articles on  cover letter salutations ,  cover letter closings , and  parts of a cover letter .

It's acceptable to alter the  standard format of a cover letter  example:

• For instance, if the example has three paragraphs, and you only want to include two paragraphs, you can do so.
• If you want to include bullet lists instead of paragraphs, it's fine to reformat your letter. This is your opportunity to sell your qualifications to the company, so take the time to  make your letter stand out from the crowd of applicants .
• You shouldn't include everything that's on your resume in the letter. Highlight the most relevant accomplishments as they relate to the job for which you're applying. The more focused and personalized your letter is, the better your chances of getting the interview.

Cover Letter Examples

Free Professional Cover Letter Example and Writing Tips

Career expert

A cover letter that’s well  written and tailored for the position  you want to get is an essential part of any job application. In addition to a properly prepared resume , a cover letter is expected by at least 10% of all recruiters .

Make sure yours stands out perfectly for the role you’re seeking by using our professional examples below along with our cover letter builder.

Cover Letter Samples

Discover our sample cover letters for job applications and find out the best tips and advice to write an outstanding cover letter for your resume.

• Administrative Assistant
• Engineering
• Receptionist
• Dental Assistant
• Executive Assistant
• Flight Attendant
• Business Analyst
• Software Engineer
• Customer Service
• Sales Associate
• Data Entry Clerk
• Property Manager
• Esthetician
• Office Manager
• Software Developer
• Event Coordinator
• Office Assistant
• Elementary Teacher
• Operations Manager
• Medical Receptionist
• Bank Teller
• Personal Assistant
• Phlebotomist
• Mechanical Engineer
• Pharmacy Technician

Examples of Cover Letters

There’s more than one way to  format and prepare a letter . Depending on the type of job you’re targeting and your level of experience, you have several options to choose from.

If you want to learn about the mechanics of writing a cover letter, go to our article on how to write a cover letter . You’ll find useful tips and advice to help write your own letter from scratch.

Simple Cover Letter

Our example of a simple cover letter shows you how to start preparing a document that can be used if you have  little-to-no professional experience  but that also allows you to highlight your most employable features.

It is an easy cover letter to create, which is useful when you are just starting your career.

Dear Adrian,

I am writing to apply for the Customs Broker position at Geoplex Inc. as posted on LinkedIn.com. I am a qualified and fully licensed broker, with over 4 years of experience and an exemplary history of managing drilling machinery imports.

I was particularly interested in the position with Geoplex, as I share in the company values of growth and innovation. Working with Benson LLC, my current organization, I’ve overseen a 12% cut in costs, as well as ensuring the standards of compliance expected by the US CBP.

Furthermore, I’ve developed a reputation for coming up with exceptional solutions to problems. This has been an especially vital skill in my current role, especially when resolving any factors arising from clearance and deliveries.

I am eager to continue my upward trajectory in a new position and would relish the opportunity to make that happen with Geoplex Inc. Please find enclosed my resume, which provides additional detail on my skills and experience as well as my complete contact information.

Please feel free to reach out to me at your leisure via my personal number or email address. I look forward to speaking to you further regarding the position.

Connie Barnes

What Makes This a Strong Covering Letter?

Generally speaking, a simple cover letter allows you to convey a lot of information fast with little excess detail. It fits in all the required information that will help give you an edge over the competition, in a concise and focused manner.

As we can see in the adjacent cover letter example, the applicant focuses on a polite greeting, conveys all the contact details necessary, and uses the first paragraph to quickly outline their interest in the job and why they’d be suitable.

This allows you as the candidate to show that you have a genuine enthusiasm for applying, which will in turn interest the employer. You can then dedicate the rest of the initial opening to offering some tidbits of information that will further motivate the recruiter to keep reading.

Learn the basics about  writing addresses on cover letters  so you can plan what information to include.

In the next part of the document, our writer has added some key examples of how they made a difference in their last job. They’ve demonstrated a little about the essential tasks they did and focused on the results they achieved in doing so.

To finish things off, they have reiterated their enthusiasm for the role available and have gradually started to draw the conversation towards the possibility of an interview. It also creates some interest in the resume (which will be a more detailed explanation of your professional experience).

As you can see, each part of the document takes the reader on a short journey from the reason for applying, to why you’d be the best candidate for the job, to finally angling towards the next steps of the process. By doing this while focusing on the job description this will provide the recruiter with exactly what they’ll need to see to pick you for an interview.

Professional Cover Letter

In our example of a professional cover letter, you’ll see how to start writing and organizing a document that can help take you to the next level of your career. If you’ve already got a few years of experience under your belt, learn how to use it to your advantage.

Dear Patricia,

I wanted to make contact with you to register my interest in the Key Account Manager position with Rhino Insurance that is advertised on LinkedIn. During my 8 years of working in insurance, Rhino is a company I’ve always admired and I think I could offer you the skills you’re looking for.

My goal is and always has been to get the maximum from my staff and create excellent relationships with high-profile clients. That’s why over the last 4 years of working with Yannick Mutual I’ve overseen a 93% retention rate and helped to raise revenue by as much as 14%.

Great customer management is a skill that I know Rhino values highly and it is something I pride myself on also. Your 4.8-star customer satisfaction rating stands as a testament to your ability to respond properly to your client’s needs and I would love to bring my experience to help you achieve even better results.

I would be more than happy to talk in more depth about how I can help Rhino continue its success. Please contact me at 207-440-4475 if you would be interested in meeting for an interview.

Thank you for considering my application and I hope we can discuss the opportunity in more depth soon.

Raquel Galaz

What Makes This an Effective Cover Letter?

Professional cover letters will need to be more detailed than some other types like  entry-level  or  simple cover letters .  However, conciseness is still key .

As you can see in this example of a good cover letter, the writer has started as usual by formally greeting the recruiter . They then go on to make a short introduction of themself and start making a strong case for why they would be the right choice.

In the next section, they move on to explaining a little about the way they manage in their current job and  illustrating where they brought results  with specific instances as evidence. As a seasoned professional, you’ll be expected to provide plenty of examples of how you made a difference in previous jobs and what you achieved.

Learn the basics about writing addresses on cover letters so you can plan what information to include.

To finish things off, the candidate added important elements of a good conclusion:

• Stating a desire to meet
• Contact information
• Thank you for the employer’s consideration

This detailed document covers a lot in just a few paragraphs, however, it strikes the right  balance between essential information and brevity . It also functions well as it is specifically tailored to the type of profile that the recruiter is looking for.

Entry-Level Cover Letter

When you’re starting in your career or you’ve made a  major change of industry  you’re going to need an effective entry-level cover letter. Use our example to get your professional journey off on the right foot.

I am writing to express my interest in the Structural Engineer position with Rode Engineering advertised on Glassdoor.com. Having recently completed my B.S. in Engineering from MIT in May 20XX, I would love to start my career with Rode and feel I would be a perfect fit for the role being offered.

You stated in your notice that you are looking for a candidate with superb communication skills, excellent focus, and who is a good team player. This is precisely what I would be able to bring to the position. During my time at MIT, I was an active member of the volleyball team, where interdependency, strategy, and quick decision-making were invaluable skills for success.

Additionally, over 2 summers, I interned with Humbert Energy for 6 months, working with their infrastructure team. This gave me a working knowledge of everyday engineering tasks as well as many more abilities such as spotting worn parts, serious flaws in a design, and necessary structural repairs.

As you can see, my hands-on experience, my extracurricular activities, and my Engineering B.S. make me a great fit for the Structural Engineer role at Rode. I would be excited to discuss the position more in person.

Thank you very much for considering my application. Please feel free to contact me either on my phone number 412-721-6679 or my personal email to talk about the position at length. I look forward to hearing from you.

Dan Gillard

What Makes This a Convincing Covering Letter?

Like all good cover letters, this example starts by making a  soft introduction  and giving a little detail as to why the candidate could be a good fit for the role. However, unlike others, it immediately addresses the elephant in the room, namely the lack of professional experience.

Not only does it state the candidate’s enthusiasm for seeking the role but it also makes it clear that they are newly qualified. However, it still plays to the writer’s strengths by  stating the qualification upfront  which allows the recruiter to see that the candidate is fully trained for the job.

Your qualifications are going to be your biggest selling point in this type of letter. If you don’t have any, instead focus on relevant examples of hands-on work experience.

In the main body of this example letter, we can see that the applicant has focused entirely on addressing the job requirements point-by-point. They’ve brought specific examples of where their  college education and time studying were put to good use  and how this could apply to the sort of profile the recruiter is looking for.

This involves a mix of  hard skills and soft skills , but it perfectly helps to make up for any lack of real-world professional experience. However, to make their case even stronger, they have been able to include details of an internship, which could help make a difference against the competition.

To finish everything off the writer has given a short prompt to  reiterate why they would fit the desired profile well , in a quick conclusion. All that then needs to be added is a short paragraph giving the recruiter a call to action and hopefully instigating the next steps in the process.

Career Change Cover Letter

Here’s an example of a cover letter tailored for an individual making a career transition , showcasing how to effectively pivot skills and experience to a new industry:

Dear Ms. Smith,

I am writing to express my interest in the Marketing Specialist position at Innovatech Solutions, as advertised on LinkedIn. With a robust background in financial analysis, I am excited about the opportunity to apply my skills and experiences in a new and challenging context within the marketing industry.

In my previous role as a Financial Analyst at Global Finance Inc., I honed my skills in data analysis and strategic planning, which I believe are directly transferable to the Marketing Specialist role. For instance, I led a project where I analyzed market trends and financial data to develop strategies that increased our department’s efficiency by 25%. This experience has equipped me with a unique perspective and an array of skills that I am eager to bring to your team.

Moreover, my passion for creative problem-solving and digital marketing has driven me to pursue this career change. I have taken proactive steps to prepare myself for this transition, including completing a comprehensive digital marketing certification course and actively managing a small business’s social media accounts. My dedication to continuous learning and adaptation makes me well-suited for the dynamic environment at Innovatech Solutions.

I am particularly drawn to Innovatech Solutions because of your commitment to innovation and excellence in technology marketing. I am enthusiastic about the prospect of contributing to such a forward-thinking and innovative team, and I am confident that my background and drive for excellence will make me a valuable addition to your organization.

Thank you for considering my application. I look forward to the opportunity to discuss how my experience and enthusiasm for change make me an ideal candidate for this position. I am available at your convenience for an interview and can be reached at (555) 123-4567 or [email protected].

What Makes This a Powerful Cover Letter?

This cover letter effectively addresses the challenges and opportunities of a career change. It demonstrates the candidate’s ability to transfer valuable skills from one industry to another, highlighting adaptability and a keen understanding of how past experiences can benefit the new role.

The specific mention of proactive steps taken to prepare for the industry switch , such as courses or certifications, showcases the candidate’s commitment and initiative, which are highly valued traits in any industry.

Focus on transferable skills and achievements, demonstrating how your experiences in previous roles or industries can bring unique value and fresh perspectives to the new position.

Additionally, the cover letter is personalized to the target company, showing that the candidate has done their research and is genuinely interested in the company’s culture and values. This level of personalization and the clear articulation of why the candidate is drawn to the company set this cover letter apart.

The candidate’s enthusiasm for the new field and the positive tone throughout the letter convey confidence and readiness for the transition, making a strong case for why they should be considered despite the career change. This approach ensures that the focus is on the candidate’s potential and future contributions, rather than solely on their past experiences in a different industry.

Return to Workforce Cover Letter

The following cover letter example is tailored for individuals re-entering the workforce after a career gap , demonstrating how to effectively address the transition and emphasize readiness to contribute.

Dear Mr. Johnson,

I am excited to apply for the Project Coordinator position at TechPros Solutions, as posted on LinkedIn. After a dedicated pause in my career to focus on pursuing further education, I am eager to re-enter the workforce with a renewed passion and commitment.

During my career hiatus, I have actively honed my skills in project management and digital marketing through online courses and freelance projects. These experiences have not only kept me professionally engaged but have also reinforced my dedication to personal growth and learning.

My previous professional background includes Marketing Specialist roles at XYZ Marketing Agency, where I excelled in developing and implementing digital marketing campaigns that increased client revenue by 30%. Although I temporarily stepped away from the corporate world, I have remained committed to organizational skills, problem-solving abilities, and adaptability, which I believe are vital for success in the Project Coordinator role.

I am drawn to TechPros Solutions for its innovative approach to project management in the tech industry, and I am confident that my unique blend of experiences and skills will complement your team’s dynamic and innovative environment.

I am enthusiastic about the opportunity to discuss how my background and determination align with the goals of TechPros Solutions. Please find my resume attached, and I look forward to the possibility of an interview to further explore how my return to the workforce can be a valuable asset to your organization.

Thank you for considering my application. I can be reached at (555) 987-6543 or [email protected], and I am available for an interview at your convenience.

Emily Turner

This cover letter for re-entering the workforce effectively addresses the unique challenges and strengths of individuals returning after a career break. Here’s why it stands out :

• Candid explanation : The candidate openly acknowledges their career hiatus and the reason behind it. This transparency demonstrates honesty and relatability, instantly connecting with hiring managers who appreciate straightforwardness.
• Active skill enhancement : The cover letter highlights the candidate’s proactive approach during the career break, emphasizing continuous skill development through online courses and volunteer work. This showcases the candidate’s commitment to staying relevant in the industry.
• Relevant transferable skills : The candidate strategically links their past professional experience, such as marketing roles, to the skills needed for the target position, in this case, project coordination. By highlighting transferable skills like organization, problem-solving, and adaptability, the cover letter demonstrates readiness for the new role.
• Alignment with company values : The candidate expresses genuine interest in the company by mentioning specific aspects of TechPros Solutions that attract them. This personalization shows that the candidate has done their homework and is genuinely excited about the organization.

Highlight the skills, experiences, and personal growth gained during the career break, demonstrating to potential employers how these factors make you a stronger and more well-rounded candidate.

This cover letter effectively bridges the career gap and positions the candidate as a valuable asset, ready to bring a fresh perspective and dedication to their new role. It exemplifies how re-entering the workforce can be a positive and mutually beneficial experience for both the candidate and the company.

Internship Application Cover Letter

Below is a sample cover letter tailored for internship applications, showing how to effectively showcase your academic background and enthusiasm for a specific role.

Dear Mr. Anderson,

I am writing to express my strong interest in the Marketing Internship position at InnovateTech Solutions, as advertised on InternshipPortal.com. As a sophomore pursuing a degree in Marketing at Valleyview University, I am eager to apply my coursework and passion for digital marketing to a real-world professional setting.

Through my academic coursework and extracurricular involvement, I have developed a solid foundation in digital marketing strategies, including social media management, SEO optimization, and email marketing, which I believe aligns perfectly with the requirements of the Marketing Internship. For instance, my coursework in Digital Marketing Trends has equipped me with a strong understanding of current market dynamics, and my involvement in the Marketing Club has allowed me to apply these skills in a practical context by organizing successful promotional campaigns for local businesses.

I am particularly drawn to InnovateTech Solutions for its reputation for innovation and commitment to cutting-edge technology solutions. I am eager to contribute to the company’s marketing initiatives and gain valuable hands-on experience in digital marketing under the guidance of your talented team.

My drive for excellence, adaptability, and strong work ethic make me a dedicated learner and a valuable addition to your organization. I am excited about the opportunity to further discuss how my skills and enthusiasm align with the goals of InnovateTech Solutions.

Thank you for considering my application. Please find my resume attached, and I am available for an interview at your earliest convenience. I can be reached at (555) 789-1234 or [email protected].

Hannah Williams

What Makes This a Strong Cover Letter for Internship Applications?

This cover letter for internship applications demonstrates its strength through several key elements. 

Firstly, it opens with a concise and clear introduction , leaving no room for ambiguity about the candidate’s interest in the specific internship role. This immediate expression of enthusiasm sets a positive tone for the reader.

Secondly, the cover letter effectively aligns the candidate’s academic and extracurricular experiences with the internship’s requirements . Instead of merely listing qualifications, it provides context by highlighting relevant coursework and extracurricular activities. This approach allows the reader to see how the candidate’s background directly relates to the position.

Showcase your relevant coursework and extracurricular activities, and how they connect to the internship role to demonstrate your enthusiasm and eagerness.

Additionally, the cover letter showcases a high level of personalization. It’s evident that the candidate has invested time in researching the company, resulting in a letter that resonates with the organization’s mission and values . By expressing a genuine interest in the company, the candidate demonstrates their commitment to being a cultural fit.

In summary, this cover letter’s strength lies in its clarity, alignment of qualifications, and personalization, making it a well-rounded and compelling introduction to the candidate’s potential as an intern.

Creative Cover Letter

Creative cover letters stray a little from the normal rules of job applications. Find out how to effectively  create a document for a more artistic job that gets results  and demonstrates your creativity.

Dear David,

Fudge Digital is hiring and I am just the person you need. My name is Susan Taylor and I’m a seasoned and successful Digital Marketing Manager with more than 5 years of online marketing experience. Fudge is a business with a reputation for bringing together creativity and progress. Together, I think we’d make the perfect team.

I live and breathe life as a digital creative and in the last 5 years, it’s been my honor to be able to call myself a professional in this field. I make it my mission to create attractive and effective marketing assets that look great and sell better. In the last quarter, the digital assets my team and I brought to life have smashed their targets by over 30%.

My biggest guiding forces are communication and cooperation and I know that Fudge also appreciates these skills. I’ve been following your blog for a couple of years now and have always been impressed by the values of teamwork and inspiration that are woven into everything you do.

I was also totally blown away by your Award-winning video campaign. Hopefully, we’ll be able to work together to see that you retain the title next year.

Thank you for taking the time to read through my application. I am contactable by email every day or by landline Monday to Friday from 6 pm onwards. I hope we can meet soon to discuss how we can help Fudge reach even greater heights.

Yours truly,

Susan Taylor

In most cases, creative cover letters involve  even more individuality than most  and rely on standing out. Nevertheless, they still follow normal letter-writing conventions.

As you can see in our professional example, the writer still uses  standard formality and letter structure . However, once they launch into their opening salvo they do so with a much more imaginative approach.

The letter opening still introduces the candidate and sells them a little as the perfect fit for the job. As you would normally expect, it also gives some detail about the  motivations of the applicant .

Don’t get too experimental with your cover letter. It is still a formal part of your job application and whilst you can take some risks it still has to focus on the task at hand.

The middle sections of this letter focus on building a complete picture of the candidate. It goes into detail whilst also  adding more creative embellishments  than you wouldn’t normally see in a  simple  or  professional cover letter .

Our candidate, in this case,  chooses to use specific examples  that illustrate the success their work has brought in. In this case, exceeding commercial targets by double-digit percentages.

This writer also goes a step further and gives a lot more information about  how the company itself got their attention  and how both parties’ goals align. Again, they cite a specific example to strengthen their hand and to show they have done their research on the business.

The author of the letter then finishes off with a quick thank you for consideration and gives the recruiter some details on how to make contact. This leaves the reader with a  positive final impression  as well as the precise sort of information they need to move the process forward.

As we can see, creative documents are worded very differently from more conventional ones. However, even in these cases, it’s still essential to  give as much evidence as possible  on your working record, using numerical data where possible.

Short Cover Letter

It isn’t always necessary to write a cover letter that fills an entire page. If you can manage to explain why you’re the best candidate for the position, your  cover letter’s length  does not need to be that long. Use the top 1 to 2 reasons you should be hired, and keep what you write relevant to the vacancy.

Dear Mr. James,

I’ve loved teaching and working with children and adolescents since I was a summer camp counselor in my junior year of high school.

I have over eight years of teaching experience at the middle school level, working with children that cover a wide range of learning skills. The state test scores of my students have collectively finished in the 95th percentile of all test takers in each of the past four years. Considering all of these factors, I believe I am the ideal candidate for the 7th and 8th-grade math teacher position at Woodlawn Middle School.

Please feel free to contact me at any time, I can be reached at 555-732-4198 or by email at [email protected]

Frederik Gorman

You might not think less is more when you are applying for a job vacancy. However, in this case, a short cover letter can be just as convincing as a long one. There are cover letters that last an entire page and list  irrelevant information .

The purpose of a short cover letter is to get straight to the point. As we can see in the above short cover letter example, the applicant makes it clear right away that they are excited about the chance to fill the position.

Don’t worry so much about trying to flatter the employer. Get into what makes you the perfect candidate right at the beginning, and mention you would like a response soon.

The body of the letter and the ending of the letter achieve several things:

• Addresses a specific accomplishment
• Makes the candidate’s skills and experience clear
• Enthusiasm for the job and an interview

Normal cover letters will go into further detail regarding the experience and skills the candidate possesses, however, this type of letter briefly yet effectively communicates the same information.

What Should I Include in My Cover Letter?

An effective cover letter will need the following four key elements shown below

1. A formal greeting

Your first contact with the employer should be a formal one. You should address them as Mr/Mrs/Ms. for this initial interaction and state their name. If possible, avoid generic openers like “Dear Sir/Madam” or “To whom it may concern”.

2. A persuasive introduction

Use the first paragraph to introduce yourself as a candidate and to give a great first impression. Use this space to give quick reasons why you applied and would be the right choice for the precise job on offer.

3. Compelling paragraphs

This next part of the letter can be used to build a convincing argument as to why you’d be the right pick for the company. Use numerical evidence to support your case and make your achievements eye-grabbing.

4. Strong Final Impression

Finally, start moving the conversation toward the next stage of the job selection process. Encourage the recruiter to read your resume for further details and explain that you’re keen to meet in person as well as how you can be contacted.

[Hiring Manager’s name]

[Company name]

[Company address]

Dear Mr/Mrs/Ms. [Hiring Manager Name]

I am contacting you to communicate my interest in the Administrative Assistant role being advertised by [company]. This role caught my attention as I have a strong educational background and extensive experience in the office administration of medium-sized businesses. I think this knowledge and expertise could be highly valuable to [company].

During my 6 year career, I have assisted with a wide range of office administrative tasks using Microsoft Office and LibreOffice software. I have been responsible for maintaining and managing sensitive data at every step of the meeting organization from planning to the recording of minutes, as well as drafting critical communications.

In my current position, I was also tasked with optimizing the efficiency of our office supply buying, the results of which saved the company over $1,800 per quarter. I also enhanced my written skills greatly by assisting with the drafting and proofing of important executive correspondences.

I have enclosed my resume with this letter to provide further information about my career history so far. I hope that my credentials represent a good match for this role.

I’m very keen to learn more about the position and would be eager to organize a meeting to discuss it in more detail. In the meantime, I’d like to thank you for your consideration and invite you to contact me at any time regarding the opportunity.

I can be reached every evening from 4 pm to 8.30 pm via home phone or at any time with my email address listed below.

Address Phone number Email address

Create a compelling cover letter to get the attention of a recruiter. We’ll show you in the points below how it’s done and what to highlight when using our cover letter builder.

Essential Points to Highlight

What should or shouldn’t be included in an effective document and what should a cover letter say? Let us briefly explain…

Common Mistakes to Avoid in Your Cover Letter

Crafting the perfect cover letter is an art. While we’ve provided you with some stellar examples to guide you, it’s equally important to know what pitfalls to avoid . 

Here are some common mistakes that could be the difference between your application landing in the ‘yes’ pile or the recycling bin:

• Overgeneralization : Tailoring your cover letter to each job application is crucial. Avoid using a one-size-fits-all approach. Recruiters can easily spot a generic cover letter, and it often suggests a lack of genuine interest in the role.
• Rehashing your resume : Your cover letter should complement, not duplicate, your resume. Use this opportunity to tell a story or provide context to your experiences that your resume cannot convey.
• Lengthy narratives : Brevity is the soul of wit, especially in cover letters. Keep it concise. Aim for a few short paragraphs, ensuring each sentence adds value and advances your case.
• Neglecting the company’s culture : Each company has its unique culture and values. Show that you’ve done your homework by aligning your cover letter’s tone and content with the company’s ethos.
• Typos and grammatical errors : Nothing undermines your professionalism more than spelling and grammar mistakes. Proofread meticulously, and consider having someone else review your cover letter.
• Overconfidence or underconfidence : Striking the right balance is key. Avoid coming off as arrogant, but also don’t sell yourself short. Be confident in your abilities and experiences without overstepping.
• Skipping the call to action : Conclude with a clear call to action. Express your enthusiasm for a potential interview and provide your contact details, encouraging the recruiter to engage further.
• Ignoring instructions : If the job posting has specific instructions for your cover letter, follow them. Failing to do so can be seen as a lack of attention to detail or inability to follow directions.
• Using clichés : Phrases like “I’m a team player” or “I think outside the box” are overused. Instead, provide specific examples that demonstrate these qualities.
• Forgetting to personalize : Address the letter to a specific person whenever possible. “Dear Hiring Manager” is a last resort. Personalization shows you’ve put effort into understanding who is hiring.

Make your cover letter count by avoiding these common mistakes and you’ll be one step closer to landing the job you want.

Advantages of Cover Letter Examples

As well as offering guidance and some inspiration, cover letter examples can be useful tools in helping you learn how to  highlight the most important information  that employers will need to know about. When  creating your cover letter , ResumeCoach’s examples can help with the following points:

Learn the length you should use and the sections that you will need to include.

2. Keywords

Personalize your cover letter and find the keywords that work for your sector.

3. Choice of language

Get the level of formality right and make the text accessible for any recruiter.

4. Adaptability and speed

Complete and adapt your cover letter and resume for any job with our editor.

Trouble getting your Cover Letter started?

Beat the blank page with expert help.

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How to write an effective cover letter (with samples)

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You will have to prepare a number of materials for employers while looking for a job. One type of document is the cover letter, which is included with your resume when requesting a job interview. An effective cover letter is directed towards a specific position or company, and describes examples from your experience that highlight your skills related to the role.

You want to convince the reader that your interest in the job and company are genuine and specific. You also want to demonstrate ways that your experience has prepared you for the role by sharing a few brief stories that highlight your qualifications. This takes time and research; use the job description and the company’s web site or LinkedIn page to identify traits and skills the company values.

Cover letter structure and format

A cover letter should be no longer than one page with a font size between 10-12 points. Be sure to include your contact information and address it directly to the hiring manager, using their name. If you are not sure who to address the letter to, write “Dear Hiring Manager.” If the role you are applying for has a reference number or code, be sure to include it in your letter so that human resources is able to accurately track your application. The reference code is usually included

Cover letters typically take the following structure:

Introduction (1st paragraph)

• State clearly in your opening sentence the purpose for your letter and a brief professional introduction.
• Specify why you are interested in that specific position and organization.
• Provide an overview of the main strengths and skills you will bring to the role.

Example : I am a second year master’s student in MIT’s Technology and Policy Program (TPP) writing to apply for a consulting position in Navigant’s Emerging Technology & Business Strategy group. After speaking with John Smith at the MIT career fair, I realized that Navigant’s values of excellence, continuous development, entrepreneurial spirit, and integrity align with the principles that guide me every day and that have driven me throughout my career. Moreover, I believe that my knowledge of the energy sector, passion for data analysis, polished communication skills, and four years of consulting experience will enable me to deliver superior value for Navigant’s clients.

Body (2-3 paragraphs)

• Cite a couple of examples from your experience that support your ability to be successful in the position or organization.
• Try not to simply repeat your resume in paragraph form, complement your resume by offering a little more detail about key experiences.
• Discuss what skills you have developed and connect these back to the target role.

Example : As a graduate student in MIT’s Technology and Policy Program, I spend every day at the cutting edge of the energy sector. In my capacity as an MIT Energy Initiative research assistant, I use statistical analysis to investigate trends in public acceptance and regulation related to emerging energy technologies. Graduate classes in data science, energy economics, energy ventures and strategy, and technology policy have prepared me to help Navigant offer the expert services that set it apart from competitors. Furthermore, I will bring Navigant the same leadership skills that I used as the student leader for the MIT Energy Conference’s Technology Commercialization round-table, and as the mentorship manager for the MIT Clean Energy Prize.

Even before MIT, my four years of work experience in consulting—first at LMN Research Group and then at XYZ Consulting—allowed me to develop the skillset that Navigant looks for in candidates. As a science writer and policy analyst at LMN Research Group, I developed superb technical writing and visual communication skills, as well as an ability to communicate and collaborate with clients at federal agencies such as EPA and DOE. As a research analyst at XYZ Consulting, I developed an in-depth understanding of data analysis, program evaluation, and policy design.

Closing (last paragraph)

• Restate succinctly your interest in the role and why you are a good candidate.
• Thank the reader for their time and consideration.

Example : I take pride in my skills and experience in several domains: critical thinking and analysis, communication, and leadership. I note that Navigant values these same ideals, and I very much hope to use my abilities in service of the firm and its clients. Thank you for your time and consideration, I look forward to speaking with you further about my qualifications.

Additional cover letter tips

• Be sure that each cover letter is specifically tailored to the company you are writing to. Research the company to help you determine your approach. Check the company’s website and other resources online. You can also use MIT’s extensive alumni network through the Alumni Advisors Hub to seek first-hand knowledge, advice, and insight about the company.
• Are you seeking a position in a field or industry that does not have an obvious parallel or connection to your academic training? Be explicit about why you are interested in that particular field, organization or job, and what value you bring. For example, if you are an electrical engineer applying to a finance or consulting position, highlight your quantitative skills and ability to problem-solve.
• If you are applying for a summer job or internship and do not yet have any experience that is directly related to the position, focus on transferable skills that will add value to the role – leadership, communication, problem-solving, project management, etc.
• Lastly, cover letters are a chance to demonstrate the communication skills necessary to most jobs. Careful composing and revision are essential. To put your best foot forward and ensure your cover letter will be effective, schedule an appointment with a CAPD career advisor.

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How to Write a Cover Letter That Sounds Like You (and Gets Noticed)

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How to craft a compelling cover letter.

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During the job application process, you should always submit a cover letter alongside your resume. This is particularly important when you’re applying for more competitive, senior positions.

A carefully crafted cover letter allows you to grab the recruiter’s attention and explain to them why you're the best candidate for the job.

But this will only happen if it’s well-written, so your cover letter needs to be persuasive, concise, and engaging. That’s a lot of pressure on just a few sentences, but getting it right will boost your chances of getting a response.

Here is how to craft a compelling cover letter, along with some top tips to increase your chances of securing an interview.

Understand how to set out your cover letter

Your cover letter should appear in the body of an email or as a message if you’re applying through a job site. You should avoid attaching your letter as a separate document, otherwise the recipient is unlikely to read it.

It’s also important that you keep your cover letter short and sweet, remembering that recruiters are busy people and they have to review a lot of applications every day.

With that in mind, it’s best to stick to between 4 and 6 short and snappy sentences.

Make your subject line appealing

The first thing the recruiter will see when they open their inbox is the subject line and a bad subject can instantly ruin your chances of them opening your email at all.

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Instead, you need to stand out and give them a reason to read on.

Don’t simply label the email with the job title or the phrase ‘job application’. Go one step further to prove you are the perfect candidate in just a few words.

What this means is providing a subject line that is a short summary of your experience. For example, ‘project manager with 15 years experience’ or ‘web developer with JavaScript experience’.

Kick-off with a strong introduction

The purpose of your cover letter is to engage the reader instantly and make them want to review your resume and get to know more about you.

So you need to kick off with a strong introduction.

This means addressing the recipient by their name, whether that’s the hiring manager or the employer. You might need to do a little research to find this information, either using the job description, LinkedIn, or the company website.

You should also try to steer clear of overly formal greetings like “Dear sir/madam” and instead, take a professional but friendly tone starting with ‘hello’ or ‘hi’.

Next, your introductory sentence should outline which role you're applying for and demonstrate what makes you the most suitable candidate for the role.

Crafting a compelling cover letter can be the key to securing your next role.

Showcase your most relevant skills and experience

It can be tricky to know what to include in your cover letter , but the body of your email (or message) should be made up of three or four sentences that highlight your key skills and experience.

You can use the job description to determine which skills and abilities are most important to the employer. That way, you can highlight these and show them what you have to offer.

You should also provide examples from past roles that prove how your previous experience has shaped you and made you the ideal candidate.

Just remember that you only have a few sentences in which to impress them, so first focus on any requirements that are essential to the job. That way, the reader can instantly see that you’re a good fit.

This will encourage them to open your resume.

End with a strong call to action

You should conclude your letter by once again expressing your enthusiasm for the role and stating your desire to secure a personal interview.

Remember, recruiters are busy people, so it’s also important to thank them for taking the time to read and consider your application.

Proofread your letter very carefully

Once you've finished writing your cover letter, you need to proofread it thoroughly to make sure there are no errors. In fact, it’s best to do this several times.

A polished and compelling cover letter should not have any spelling or grammatical mistakes.

This looks unprofessional and sloppy, so take the time to re-read your application. You might even consider using an online spell checker or have a friend or family member review your letter before you send it off, just to be sure.

A well-structured cover letter, complete with tailored, impactful writing is the key to standing out in a crowded job market, and help you to land a job quicker than the average time of 3.8 months.

So, if you hope to secure an interview, be sure to use these tips and insights to craft an engaging and compelling cover letter. It may only be a few sentences long, but it really can give you a competitive edge.

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Three excellent cover letter examples

Cover letters are the first chance you have to impress an employer – they’re not just a protective jacket for your CV. Here’s our guide on what to include and how to format them

• More CV and cover letter templates
• Looking for a job? Explore the range of vacancies on Guardian Jobs and find the perfect role for you

The first thing a potential employer sees in your job application is the cover letter. This doesn’t just support your CV – it’s an opportunity for you to stand out from the crowd and persuade the recruiter to put you through to the next round.

Be wary of spending hours on perfecting your CV at the expense of your cover letter. If you need some inspiration on what to include and what format to use, here are our helpful guides – just remember not to copy them as exact templates.

1. Standard, conservative style

This is ideal for sectors such as business, law, accountancy and retail. For more creative sectors, a letter like this might be less appealing, and could work against you.

Dear Mr Black, Please find enclosed my CV in application for the post advertised in the Guardian on 30 November. The nature of my degree course has prepared me for this position. It involved a great deal of independent research, requiring initiative, self-motivation and a wide range of skills. For one course, [insert course], an understanding of the [insert sector] industry was essential. I found this subject very stimulating. I am a fast and accurate writer, with a keen eye for detail and I should be very grateful for the opportunity to progress to market reporting. I am able to take on the responsibility of this position immediately, and have the enthusiasm and determination to ensure that I make a success of it. Thank you for taking the time to consider this application and I look forward to hearing from you in the near future. Yours sincerely

2. Standard speculative letter

This may vary according to the nature of the organisation and the industry you’re applying to.

Dear Mr Brown, I am writing to enquire if you have any vacancies in your company. I enclose my CV for your information. As you can see, I have had extensive vacation work experience in office environments, the retail sector and service industries, giving me varied skills and the ability to work with many different types of people. I believe I could fit easily into your team. I am a conscientious person who works hard and pays attention to detail. I’m flexible, quick to pick up new skills and eager to learn from others. I also have lots of ideas and enthusiasm. I’m keen to work for a company with a great reputation and high profile like [insert company name]. I have excellent references and would be delighted to discuss any possible vacancy with you at your convenience. In case you do not have any suitable openings at the moment, I would be grateful if you would keep my CV on file for any future possibilities. Yours sincerely

3. Letter for creative jobs

We’ve used the example of a copywriter but you can adapt it for your profession. The aim of a creative letter is to be original and show you have imagination, but understand what the job entails. Balance is essential: don’t be too wacky, or it will turn off the reader.

Dear Ms Green, · Confused by commas? · Puzzled by parenthesis? · Stumped by spelling? · Perturbed by punctuation? · Annoyed at the apostrophe? (And alliteration?) Well, you’re not alone. It seems that fewer and fewer people can write. Unfortunately, there are still a lot of people who can read. So they’ll spot a gaffe from a mile off. And that means it’s a false economy, unless you’re 100% sure of yourself, to write your own materials. (Or to let clients do it for themselves.) To have materials properly copywritten is, when one considers the whole process of publishing materials and the impact that the client wishes to make, a minor expense. Sloppiness loses clients, loses customers. There is an answer. Me. Firm quotes are free. You can see some of what I do on my multilingual website at [insert web address]. If you’d like, I can get some samples out to you within 24 hours. And, if you use me, you’ll have some sort of guarantee that you can sleep soundly as those tens of thousands of copies are rolling off the presses. Luck shouldn’t come into it! With kindest regards

Other helpful resources

How to write a perfect CV and cover letter

Applying for jobs without experience? How to build and sell your skills

Five steps to the perfect graduate CV

School-leavers and graduates: how to write your first CV

How to write a personal statement for your CV

CV templates to fit every stage of your career

Looking for a job? Browse Guardian Jobs for your next career step.

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself. 

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission. 

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.  

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important! 

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality 

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.  

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do. 

Ryan Nouis, Trupath 

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Innovative Cover Letter Strategies for 2024

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By:  Aurora Nightly

Published: Mar 22, 2024

The importance of leveraging innovative cover letter strategies can’t be overstated. With the job market evolving rapidly, technology continuing to reshape recruitment processes, and competition growing fiercer by the day, students and professionals must adapt their approaches to cover letter writing to remain relevant and impactful.

Below, you’ll find various inventive techniques for approaching cover letters that will effectively showcase your skills, experiences, and unique value propositions to prospective employers.

Understanding ATS

First, it’s important to understand what Applicant Tracking Systems (ATS) are and how they’re used. The main goal of ATS is to streamline recruitment by scanning resumes and cover letters for relevant keywords and qualifications. So, to optimize your application’s chances getting noticed, you need to tailor your cover letter to align with ATS requirements. That involves incorporating industry-specific terms and highlighting relevant skills and experiences.

It’s also important to proper format your cover letters and make their content as clear as possible, which will improve readability for ATS (and for hiring managers). So, opt for a clean, easy-to-read layout that makes your content stand out. Use a standard font style and size, such as Arial or Times New Roman, to ensure readability across different devices and platforms. Next, maintain consistent formatting throughout your cover letter, including margins, spacing, and alignment. You can also use bullet points to highlight key achievements or qualifications for quick reference.

Personalizing and Customizing

Personalizing and customizing your cover letters significantly enhance your job application. Just like  you would  tailor your resume  to fit a specific job description, your cover letter should also be customized for each application. One way to do this is to address hiring managers by name and reference specific details about the company or the job position. This demonstrates your genuine interest and attention to detail. Also, consider mentioning recent company achievements, projects, or values that resonate with you. In addition, provide concrete examples, showcasing how your skills and experiences align with the job requirements. Finally, make sure to express your enthusiasm for this specific role.

Storytelling

Embracing a storytelling approach in your cover letter can elevate your job application to new heights. By weaving a narrative that showcases your professional journey and accomplishments, you engage hiring managers on a deeper level. Sharing anecdotes that highlight your skills, challenges, and significant achievements ill attract their attention and create a memorable impression.

Storytelling also allows you to compellingly convey your passion and enthusiasm for the role. And crafting a narrative-driven cover letter makes you more relatable and demonstrates your communication skills. Finally, sharing stories about your experiences can provide talking points for a  successful future interview , helping you articulate your qualifications more effectively.

Highlighting Achievements

Effectively showcasing your achievements and accomplishments in your cover letter can significantly boost your chances of landing the job. Highlighting quantifiable accomplishments demonstrates your tangible contributions and value to potential employers. So, strive to include specific examples and metrics to illustrate the impact of your work, such as increasing sales revenue by a certain percentage or completing projects ahead of schedule. Emphasizing your successful track record will capture hiring managers’ attention and differentiate yourself from other candidates. Moreover, showcasing your achievements reinforces your credibility and suitability for the role.

Adding Multimedia Elements

Exploring the integration of multimedia elements into your cover letter can provide a unique edge in today’s competitive job market. For example, consider incorporating links to your online portfolio or online videos that showcase your skills or achievements. However, you must ensure compatibility and professionalism when multimedia is included in your application. So, opt for formats that are widely accessible and easily viewed across different devices and platforms.

Demonstrating Industry Knowledge

Demonstrating industry knowledge in your cover letter is a great way to show potential employers that you’re informed and engaged. So, stay up to date on the latest trends, developments, and challenges in your field by regularly reading industry publications and following relevant blogs or forums. If it makes sense to, you might include specific examples of industry insights or trends in your cover letter, showcasing your understanding of the industry or role. You might also want to highlight any relevant certifications, courses, or workshops you’ve completed to demonstrate your commitment to staying informed. Finally, you could discuss how your knowledge can benefit the company, whether it’s by offering innovative solutions or adapting quickly to industry changes.

Originally published by The Vault .

2 Inspiring Examples of Academic Advisor Cover Letters

By Status.net Editorial Team on March 12, 2024 — 9 minutes to read

Applying for the role of an academic advisor requires you to present a clear and compelling case for your qualifications, akin to crafting an argument in an academic paper. Your cover letter is your chance to narrate your educational philosophy and highlight the skills that make you the right candidate for the job. It’s important to tailor your cover letter to each institution, showcasing your awareness of their academic programs, student population, and overall mission.

Understanding the Role of an Academic Advisor

Before diving into the details, know that the role of an academic advisor means more than just course selection; it’s about guiding students through their educational journey.

Key Responsibilities

• Student Guidance : Your main task is to assist students in creating educational plans that fit their career goals. This might involve discussing potential majors, deciding on classes for the upcoming semester, and making sure students meet graduation requirements.
• Support Services Navigation : You’ll direct students to various campus resources, such as tutoring services, career counseling, or mental health support when needed. It’s important to facilitate their access to these services to enhance their academic success.
• Performance Monitoring : Keep an eye on your advisees’ academic progress. You might need to schedule regular check-ins or intervene with additional supports if a student is at risk of not meeting their goals.
• Administrative Duties : From updating student records to preparing reports, you handle a range of administrative tasks to ensure everything runs smoothly.

Qualities of a Successful Advisor

• Communication Skills : A successful advisor must express complex information in a way that is easy to understand. Whether you’re discussing course options or explaining institutional policies, clear communication is key.
• Empathy : You aim to understand each student’s unique circumstances and challenges. Demonstrating empathy goes a long way in building trust and rapport with students.
• Organization : With many students to manage, it’s important that you’re organized. Keeping detailed records and managing your schedule effectively ensures you can meet your students’ needs efficiently.
• Problem-Solving : When students encounter academic hurdles, you’re there to help strategize solutions, whether it’s tackling time management issues or finding the right study resources.

Structuring Your Academic Advisor Cover Letter

When you’re putting together your cover letter for an academic advisor position, structuring it effectively will help demonstrate your communication skills and suitability for the role.

Opening Statement

Your opening statement is your first opportunity to make a strong impression. Start with a friendly greeting and introduce yourself.

• I am thrilled to express my interest in the Academic Advisor position listed on your university’s careers page.
• I recently came across the job posting for an Academic Advisor at your esteemed institution and felt compelled to apply.
• Your announcement for an Academic Advisor caught my eye, and I am excited to apply for the opportunity to contribute to your team.
• With a strong commitment to supporting student success, I am eager to apply for the Academic Advisor role at [University Name].
• As someone who is passionate about education and student development, I am submitting my application for the Academic Advisor role.
• The position of Academic Advisor at [University Name] seems like a perfect match for my skills and aspirations.
• Your search for a dedicated Academic Advisor ends with my application, backed by five years of advising experience.
• I’m writing to you with great enthusiasm about the Academic Advisor role as advertised on [Job Board].
• It is with keen interest that I apply for the role of Academic Advisor, bringing a track record of fostering positive student outcomes.
• I am excited about the opportunity to merge my advising experience with [University Name]’s innovative approaches as your next Academic Advisor.

Body of the Letter

In the body of your letter, you need to outline your qualifications and explain how they align with the requirements of the job. List your experiences and achievements as they relate to the role.

• Coordinated and implemented a Freshman Orientation program that increased retention rates by 15%.
• Advised over 400 students per semester with a focus on academic planning and career readiness.
• Developed comprehensive student resource guides that improved the academic performance of at-risk students by 25%.
• Collaborated with faculty to tailor academic plans for students in the honors program, ensuring a 95% graduation rate.
• Utilized data-driven strategies to support student athletes, leading to a significant decrease in academic probation instances.
• Implemented a peer mentoring program that enhanced academic success rates for first-year students.
• Orchestrated workshops on time management and study skills that were frequently cited in student surveys for their effectiveness.
• Regularly reviewed and updated curriculum advising tools to reflect the most recent academic regulations and program changes.
• Liaised with the career services department to align students’ academic paths with their professional goals.
• Worked closely with diverse student populations, delivering personalized advising that respected each student’s unique circumstances and aspirations.

Highlighting Your Educational Background

When detailing your educational history in your cover letter for an academic advisor position, it’s important to focus on qualifications that are most relevant to the role. Start by mentioning your highest degree first, as this catches attention quickly. For instance, if you hold a Master’s in Education, make sure to list that prominently.

Your major or minors can also be significant, especially if they tie into the realm of academic advising. If you majored in Psychology, for example, you can highlight how the coursework provided a strong foundation for understanding student needs and devising personalized academic plans.

Consider including details about any academic honors, such as magna cum laude, or relevant coursework that has prepared you for the academic advisor role. If you participated in relevant extracurricular activities or held leadership roles in academic clubs, these experiences show your commitment to education and student engagement.

If you’ve completed professional development courses or certifications related to academic advising or counseling, these can bolster your educational profile.

• Master’s in Education, Specialization in Student Counseling
• Honors: Graduated Summa Cum Laude
• Relevant Coursework: Developmental Psychology, Educational Administration, and Ethics in Counseling
• Certification in Academic Advising (NACADA)

Education does not exist in a vacuum, so also briefly touch on how these experiences translate into practical skills. For example, mention a particular project or paper where you analyzed student retention strategies, which directly relates to the responsibilities of an academic advisor.

Addressing Your Advisee Engagement Strategies

When writing a cover letter for an Academic Advisor position, explaining how you plan to engage with advisees is a key aspect that can set you apart. Your approach to engagement is a testament to your investment in students’ academic success and personal growth.

• To start, describe how you personalize your interactions with each student. You might say, “I tailor my advising sessions to align with your individual academic goals and learning styles.” This shows a consideration for the unique needs of each advisee.
• It’s important to express that you maintain consistent communication. For instance, “I schedule regular check-ins to ensure you are on track and feel supported throughout the semester.” This strategy indicates that you’re proactive in maintaining the advisor-advisee relationship.
• Explain that you utilize a variety of resources to aid in their academic journey. You can mention, “I connect you with campus resources such as tutoring centers, career counseling, or study workshops to enhance your academic experience.”
• You can mention your collaborative approach: “I work with you to develop a comprehensive academic plan that includes short-term and long-term goals.” By doing this, you emphasize your role in helping students look ahead and plan effectively for their future.

Examples of Academic Advisor Cover Letters

When you’re applying for an academic advisor position, your cover letter is a great opportunity to showcase your communication skills and your commitment to assisting students in their educational journey. Whether you’re fresh out of college or have years of experience, a well-crafted cover letter can make a strong impression.

Example of Academic Advisor Cover Letter: No Experience

Dear (…),

I am enthusiastic about the opportunity to apply for the Academic Advisor position at (…) University, as advertised on your careers page. With a recent Master’s degree in Education and a dedicated history of volunteer mentorship at (…) Community Center, I am eager to transition my passion for helping others into a career in academic advising.

During my time at (…) Community Center, I worked closely with at-risk youth to develop individual learning plans and facilitated workshops on study strategies. This experience taught me how to adapt my approach to meet diverse needs, a skill I believe is invaluable for an effective academic advisor.

I am keen to bring my dedication, empathy, and educational background to (…) University, and I am excited about the prospect of contributing to student success at your esteemed institution.

Warm regards,

Example of Academic Advisor Cover Letter: With Experience

As an experienced Academic Advisor with over five years of expertise at a thriving community college, I am thrilled about the possibility of bringing my skills to the team at (…) University. My background includes a proven track record of supporting a diverse student body and collaborating with academic departments to enhance student success.

In my previous role at (…) College, I successfully managed a caseload of over 300 students each semester, providing them with personalized academic planning and support. My efforts contributed to a noticeable increase in student retention rates because I take the time to understand each student’s unique challenges and strengths.

Your reputation for academic excellence and student support aligns perfectly with my professional values and experience. I am excited about the chance to work with your team to further develop and implement strategies that drive student achievement at (…) University.

Best regards,

Frequently Asked Questions

How can i craft an effective cover letter for an academic advisor role with no prior experience.

To compensate for a lack of experience, focus on your transferable skills and enthusiasm for helping students succeed. Highlight related volunteer work, internships, or coursework that show your capability and commitment to the field. Emphasize your communication, organizational, and problem-solving skills, which are vital in academic advising.

What elements are essential to include in an Academic Advisor cover letter?

Your cover letter should include your passion for supporting student growth, understanding of academic programs, and ability to create individualized academic plans. Mention your interpersonal skills and experiences with diverse student populations. Detailing your approach to counseling and your familiarity with academic regulations adds weight to your qualifications.

What’s the best way to format an Academic Advisor cover letter in a PDF?

When formatting your cover letter for PDF, use a professional font like Arial or Times New Roman, size 11 or 12. Margins should be around one inch. In a PDF, take care to ensure that headers and footers, if present, do not intrude on the body text and are aligned with the overall document styling. Save your final version as a PDF to preserve formatting.

How should I introduce myself in a cover letter addressed to an Academic Advisor?

Begin with a warm greeting, and in the opening paragraph, mention the position you’re applying for. Introduce yourself by highlighting your educational background and the skills you bring to the role, focusing on how you can contribute to the institution’s objectives and the success of their students.

Can you provide tips on writing a compelling Director of Academic Advising cover letter?

Be specific about your leadership abilities and how you’ve successfully managed advising teams in the past. Describe your strategic planning skills, your vision for the advising department, and success stories where your guidance significantly improved student outcomes or academic program efficiency.

What are some key points to mention in a Student Success Coach cover letter?

Showcase your dedication to student development and persistent effort in guiding students through academic and personal challenges. You can share your tactics for motivating students, monitoring their progress, and your interpersonal skills. Give examples when you’ve contributed to the improvement of retention rates or student satisfaction within an educational institution.

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