example of catering company business plan

Learning center series

10 free catering business plan templates and examples

• Published on February 8, 2024
• by Patricia Fernandes
• Last updated: 3 weeks ago

When starting a catering business, it’s essential to have a well-structured business plan in place. A comprehensive business plan not only helps you outline your goals and strategies but also serves as a detailed roadmap for success. However, creating a business plan from scratch can be a daunting task. That’s where catering business plan templates come in handy. Understand the importance of a well-devised plan for your catering venture , as it can significantly improve your chances of overcoming challenges and achieving long-term success.

Once you’ve found a suitable template, the next step is to customize it to fit your unique catering business. This involves filling in the specific details of your business, such as your target market, menu offerings, pricing, marketing strategies, and financial projections. Customizing key elements of the template allows you to tailor it to your specific goals and vision, ensuring that your business plan accurately reflects catering businesses. Understanding the challenges that come with taking on the catering industry, developing a strategy through a tailored catering service business plan from the onset can significantly influence your path towards achieving long-term success and stability.

Why Creating a Catering Business Plan is Essential

In the catering industry, having a well-thought-out business plan is crucial for success. It provides a roadmap for your business and helps you make informed decisions. Here are some key reasons why creating a catering services business plan is essential:

Defining Your Goals: A business plan allows you to clearly define your goals and objectives. It helps you identify what you want to achieve with your catering business.

Understanding Your Target Market: By conducting market research and analysis, you can gain valuable insights into your target market. This information will help you tailor your services to meet the needs and preferences of your customers.

Outlining Strategies: Your business plan serves as a guide to outline the strategies you will implement to achieve profitability. It includes details on your menu, pricing, marketing tactics, and financial projections.

Setting Yourself Up for Success: By carefully considering all aspects of your business and planning for potential challenges, you can set yourself up for long-term success in catering companies.

If you’re dreaming of starting your catering biz, you’re in the right place. We selected 10 catering business plan templates to help you get from daydreaming to doing. We’ve broken them down into three categories: Basic, Intermediary, and Complete, so you can find just what you need, no matter where you’re at in your catering business planning process.

Basic Catering Business Plan Templates

Template 01: the quick start guide.

This business plan template is like the fast food of business plans – quick, easy, and gets the job done. It’s perfect if you’re just getting your feet wet. Considering launching a catering service? Ensure you have a robust plan for your catering venture by understanding the essential components and pitfalls to steer clear of.

Use the Quick Start Guide Template

Template 02: The Budget Buddy

Focused on the numbers, this one helps you figure out your starting costs and financial plan for how you’ll keep the lights on.

Use the Budget Buddy Template

Template 03: The Startup Planner

This template helps you outline your business concept’s initial needs, legal structure, and pricing strategy.

Use the Startup Planner Template

Intermediary Catering Business Plan Templates

Template 04: conscious catering strategy.

Focusing on the growing trend for healthy and dietary-specific menus, this sample menu template is perfect for caterers wanting to market and specialize in health-conscious catering industry food offerings. Learn to adapt and enhance your catering business plan to cater to health-conscious consumers, ensuring the long-term growth and success of your business.

Use the Conscious Catering Strategy Template

Template 05: Full-Service Catering Plan

Designed for established catering services and catering companies ready to expand, this template focuses on operational and pricing strategies, detailed menu planning, and advanced, marketing strategies and techniques. It’s ideal for caterers looking to scale their operations and refine their service offerings. Discover strategies on constructing a lucrative catering business plan , with guidance on enhancing operations, menu selections, and marketing approaches. Visit Metrobi’s website to delve deeper.

Use the Full-Service Catering Plan Template

Template 06: Catering Growth Accelerator

Unless you’re planning to do everything yourself (spoiler: not a good idea), this template helps you plan out your dream team.

Use the Catering Growth Accelerator Template

Complete Catering Business Plan Templates

Template 07: the full feast.

This is the big one – a comprehensive marketing plan for a full catering company template that covers everything from A to Z. If you’re ready to dive deep, this is for you. Planning to launch or manage a catering service? Ensure you have a detailed catering service business plan to guide you through every step.

Use the Full Feast Template

Template 08: The Event Ace

Specializing in events? This template focuses on planning for different types of clients at events and managing bookings at networking events.

Use the Event Ace Template

Template 09: The Growth Guru

Thinking ahead? This template helps you map out marketing strategy detailed plan for how you’ll expand and grow over time.

Use the Growth Guru Template

Template 10: The Risk Wrangler

Every serious business owner faces challenges. This template helps you identify potential risks to business goals and plan how to handle them.

Use the Risk Wrangler Template

Taking Action and Customizing Your Business Plan

Now is the time to take action and start creating your catering business plan. While examples and templates can be helpful starting points, it’s important to customize them to fit your unique business needs. Remember, your catering business plan template is a living document that can be updated and adjusted as your business grows and evolves. Learn how you can adapt and refine your catering business plan to ensure it aligns with your goals, enabling sustainable growth and success in the competitive catering landscape. Explore strategies to advance and update your catering business plan , positioning your venture for enduring prosperity and distinction in the bustling catering market.

Turning Your Catering Company Dreams into Reality

Starting a catering business is super exciting, but it can also be a bit overwhelming. That’s where the catering business plan template comes in. They’re like your road map to success, whether you’re just starting to sketch out your catering equipment ideas or you’re ready to launch. So, grab the first operations plan template that fits your stage and start cooking up your new catering business and plan!

Why you must have a solid catering business plan

How will your catering business plan evolve as you grow your catering business

How to create a profitable catering business plan

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Catering Business Plan

Every event or occasion calls for good food. And although the majority of people like good food, not everyone has the talent to cook the same.

And if you are someone who receives constant compliments for your cooking then you must have thought of having your catering business.

But having a catering business is much more than that. It all boils down to the quality of your service in the end, but before that, you need to have a strategy to attract your customers’ attention, build trust, manage your finances, and many more.

All of the above might sound a little overwhelming, but it doesn’t need to be. All you need is a catering business plan.

Catering Industry Highlights 2023

Here is an overview of the current state of the catering industry in 2023:

Market size and growth potential:

Employment scenario:, number of operational businesses:, major market drivers:, key market trends:, financial plan:.

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How Can a Catering Business Plan Help You?

The catering business is one of the most rewarding careers as it not only lets you pursue your passion, it has the potential to grow into a huge business by size and volume if planned properly.

A business plan is helpful for a catering business because along with great cooking skills, great management skills are an integral part of a successful catering business.

A business plan can help you conduct your daily business activities without chaos, have good finances, help you find your desired customers, and make your unique business idea a marketable one.

Things to Consider Before Writing Your Catering Business Plan

Make a list of items you can serve.

Having a list of items you will serve, helps you organize your services better. It also helps your customers understand what you can offer and decide if your service is the right one for them or not.

It also becomes important that you design your menu as per your target audience’s tastes and preferences.

Figure out your location and staffing coasts

Figure out from where you’ll provide services, what would be the amount of rent you’ll have to pay, which location would be good for your business , etc.

Apart from that, you also need to figure out staffing costs, the size of your team, the skills required, and so on.

Figure out where you’ll get your supplies from

Getting good supplies is essential for a catering business. Because you need to pay attention to quality as well as the taste of the food you’ll offer. Having a fixed supplier helps you maintain consistency in the quality of your food.

Make a list of important equipment

Although many catering services work on the go and prefer to rent equipment, it is a good practice to have the basic equipment in case of contingency. It would also decrease your reliance on other people, and pose fewer challenges while gathering supplies for new orders.

Having your equipment also makes it easier for you and your team to prepare orders as you get familiar with how to use those tools.

Now that you have done the research, let’s learn how you can write a business plan for yourself.

How to Write a Catering Business Plan?

A good catering business plan consists of a clear description of your business’s functioning, your target market, the services you offer, the size of your company, a pricing strategy, and a well-designed employee management system.

Now you might wonder, where to start from, how to go about writing a plan from scratch, and most importantly how to know if you have written a good one.

Well, you need not worry.

You can easily write a well-rounded business plan either through a pre-designed template or through online business plan software.

Moreover, online business plan software can help you write a flexible business plan that grows alongside your business.

Catering Business Plan Outline

This is the standard catering business plan outline which will cover all important sections that you should include in your business plan.

• Keys to Success
• Financial Summary
• Legal Entity
• Locations and Facilities
• Facility Design
• Boxed lunches
• Buffet style lunches
• Alternative Providers
• Future Products
• Internal Bright Future Customers
• Nonprofit External Customers
• For-profit External Customers
• Market Analysis
• Market Trends
• Market Growth
• Value Proposition
• Competitive Edge
• Distribution Strategy
• Marketing Programs
• Pricing Strategy
• Promotion Strategy
• Of Grape & Grain
• Cravings Fine Foods
• Ariana’s Deli
• Fettuccini and Co
• Napoli Restaurant
• Brindiamo Catering
• Wild Duck Brewery
• Oregon Electric Station
• Local and national grocery stores chains
• Local and national sandwich fast-food chains
• Strategic Alliances
• Organizational Structure
• Management Team Gaps
• Personnel Plan
• Other General Assumptions
• Fundraising Strategy
• Fundraising Programs
• Funding Forecast
• Start-up Summary
• Income Statement (5-Year Projections)
• Balance Sheet (5-Year Projections)
• Cash Flow (5-Year Projections)

Although your plan will keep changing as your business grows, here are a few key sections that would form the foundation of your business plan:

1. Executive summary

This executive summary section would be the first one on your plan. It provides a summary of all that your business stands for. It can be divided into the following subsections:

• Objectives : This segment would consist of the chief objectives of your company. What it aims to achieve, who it wants to serve, and where it wants to reach.
• Mission : This segment includes the mission statement of your business, it consists of what market gap you plan on filling with your business.
• Financial Summary : This segment will give a summary of the past and present condition of your finances as well as projected gains of your business.

A clear executive summary can come in handy if you need funding.

2. Operational Strategy

The operational strategy section helps you plan how to work toward achieving your business goals. It can be divided into the following subsections:

• Day-to-day activities : In this segment, you’ll write an overview of the best way of carrying out your business from onboarding clients to fulfilling the services.
• Long-term goals : This section would consist of long-term goals like serving a certain number of clients, growing your business to a certain size, and expanding to a certain number of branches, etc.

A good operational strategy would make your business activities less chaotic and prevent them from being all over the place.

3. Market Analysis

In this segment, you’ll write down every single detail you can find out about the market. It would include the following segments:

• Market trends : Knowing about all the prevailing market trends can help you design a plan that would change as per the evolving market, and also help you maintain the foundation your company stands on. It would also give you an overview of what your competitors are doing.
• Target Market : This segment would describe everything about your target market. The locations they prefer, the kind of cuisines they are into, how and when they procure catering services, etc.

This segment helps you understand what you are getting yourself into.

4. Services

This section consists of a detailed description of the services you offer. For example, the events you cater to, the volume of people you can serve, the food options your services have, what additional services you offer, etc.

This segment helps your target audience understand your services better, it helps them in deciding whether you are the right fit for them or not. So, make sure you describe your services in a clear and precise manner.

5. Financial Plan

The financial plan segment includes everything starting from the funds you need to start your business, the funds you need for procuring supplies and employing people, the projected cash flow of your business, expected profit, and loss of your business, pricing strategy, etc.

Download a sample catering business plan

Need help writing your business plan from scratch? Here you go; download our free catering business plan pdf to start.

It’s a modern business plan template specifically designed for your catering business. Use the example business plan as a guide for writing your own.

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Write your business plan with Upmetrics

A business plan software like Upmetrics is the best way to draft your business plan. This incredible tool comes with step-by-step instructions, customizable templates, and 400+ sample business plans to help you get started.

So, whether starting a catering business or planning to grow an existing one, Upmetrics is the tool you need to create a business plan.

So what are you waiting for? Start planning today!

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Frequently asked questions, how do i write a business plan for catering.

Writing a catering business plan from scratch requires a lot of research, but you can report it most effectively with the help of a catering business plan example. Using our business plan software, you can also quickly finish your plan in just a few hours or less.

What should be included in a catering business plan?

These are the key components of a business plan your catering plan must include to stand out to investors:

• Executive summary
• Business Overview
• Products and services
• Sales and marketing strategies
• Operations plan
• Management team
• Financial plan

Where to find business plan writers for your catering business?

While many business plan writers are available to help you, believe it or not, no one knows your business better than you. So we recommend you write your catering business plan and outline your vision as you have in your mind. You can use AI business plan generators like Upmetrics to speed up the writing process.

What are some common mistakes to avoid when writing a catering business plan?

Following are some of the common mistakes to avoid when writing a catering business plan:

• Poor market research and ignoring industry trends.
• Inadequate and inaccurate financial projections.
• Undefined goals and lack of details.
• Including outdated and irrelevant information.
• Not proofreading the document for typos and grammatical errors.
• Not regularly updating your business plan.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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How To Write a Catering Business Plan w/ Templates (PDF, Word Doc)

Whether you’re starting a catering business full-time or planning to operate out of your house initially , writing a business plan is essential to getting clear on the type of catering business you want to open. After all there’s some pretty important stuff covered inside of what can seem like a stuffy document.

For the purposes of starting a catering company, think about the business plan as the one place you put your operation details. Things like the cooking equipment you need to purchase and the total cost, tentative catering menu, food costs, and who your target customer is. These are all super important details you need to understand before opening! This document provides a place for you to organize everything.

By the end of this guide, you’ll be able to draft your plan and start on that first catering gig you’ve been planning to open. We also provide templates you can use in PDF and Word Doc you can download and edit. Let’s get started.

Executive Summary

Catering spread for a Mexican food concept.

Start your business plan with an executive summary. This is a way to introduce your catering business so whoever is reading your business plan will know what to expect. This will include a brief introduction of your catering business, a description of your company, the services your catering business will be providing, and the customer focus.

Introduction

A quick introduction helps the reader get a bird’s eye view of your catering business. Here you’ll be talking about what to expect and what you can offer as part of your catering service.

This section isn’t considered lengthy. This usually has two to three sentences. What you need to focus on when writing this down is by the end of it, your reader will more or less understand what your catering business is all about.

Here’s an example introduction you can use as a guide:

The Big Spoon is a small catering business headed by Lydia Smith. She specializes in Italian cuisine but can cater to American, Mexican, and Asian dishes as well. The Big Spoon can accommodate an intimate dinner for 2 up to a large party of 50 accompanied with table settings and chafing dishes to complete that delicious home-cooked meal experience.

Just by the introduction, the reader will know how big your catering business is, what cuisine they can expect to order, and how many people the business can cater for. It also gives them an introductory glance about your catering style wherein you already provide more than just food but also a table setting so they don’t have to look for a supplier for this separately.

Keep your introduction informative but also short enough. You will be able to add in more to the details later on.

Company Description

Some food trailers make more than 50% of their annual revenue from catering gigs.

A little background on your catering business is needed in the company description part of the business plan. Here, you can describe the meaning behind the name for your catering business, who the owners are, and what their roles are going to be. Who will be in charge of cooking? Who will be in charge of accounts and marketing?

This may just be brief but this is a way for you to introduce what’s going to happen behind the scenes of your catering business.

Catering works great for food trucks and restaurants.

Although your catering business may sound self-explanatory, it would still be of great help to you if you mentioned the services you’ll be offering.

For example, The Big Spoon already mentioned in their introduction that they’ll be catering food and offering table settings. They could also add that they will be offering an ice cream station and even a cocktail bar.

You will describe more of this in detail later on but you can summarize it and mention it here already.

Customer Focus

For a catering business to flourish, you must know your target market early on. And though a thorough explanation of that can be found in the Market Analysis section, you can briefly state them in this portion as well.

Also, remember that your customer focus would also have to coincide with your skills. You can’t be targeting customers who are vegans if your culinary skills and knowledge do not include cooking vegan food. This is why it’s important to write this early on so you can narrow down the customers you are planning to cater to.

Mission Statement

What’s your mission statement?

Businesses with clear goals stated from the start lead to a successful operation. Why? Because every decision you make revolves around these goals which will lead you closer to success.

Here’s a sample mission statement to picture it out clearly:

The Big Spoon aims to cater delicious home-cooked meals to its customers. Every dish that is served will contain natural and fresh ingredients. We see to it that the service we provide is top-notch so that our customers will feel as if they are being served in a fine restaurant in the comforts of their own home or wherever they choose to have us cater them.

By writing this down in your business plan, you and your staff will have to stand by the standards you’ve set for yourselves. For instance, as stated in The Big Spoon’s mission statement, no fast food will be served and no artificial ingredients will be used so you and your staff will always remember this by heart.

By following this and revolving your decisions around your mission statement, you will be able to keep such standards which will lead to pleased and returning customers.

Company Concept

This is the section of the business plan where you can finally put in detail the concept you’ve been planning for your catering business. Remember the things you’ve been holding back in saying in the introduction? This is the time to write them all down now.

Related Reading: 7 Powerful Ways I Promote and Market My Catering Business

You can start by answering the following questions:

• What cuisine will you be offering?
• How many people can you cater to?
• Will you be offering healthy options such as vegan, keto, or paleo meals?

You may also add in other concept ideas that are not mentioned above. Just make sure to cover everything so you can have a basis for your product line and services to be tackled later on.

Market Analysis

A compelling catering business logo.

Planning to put your business out there means you also have to know the industry you’ll be diving into. This is to help you analyze your potential customers, the growth of the catering business in your area, and the competition.

Target Market

As mentioned above in the customer focus, your skills will have to match your target market. You’ve already written a brief introduction about it so in this section, all you have to do is to explain it in detail.

Industry Analysis

The catering business has been going on for a long while now so it’s important to gather in as much information as you can regarding this industry. This is to help you figure out if there is a potential market for your business and how to put your plans into action.

Another helpful guide is to look into the type of cuisine most people in your area look for. You can then incorporate it into your business and offer it as part of your menu.

The bottom line is that analyzing the industry around you helps you plan better for the future of your catering business.

Competitive Analysis

You will not be the only catering business in your area. You’ll have to consider restaurants as your competition too. Check their prices and set menus. Do a competition check by tasting their food once in a while. Knowing who the players are in this competitive business game gives you the upper hand because you’ll be aware of their strengths and weaknesses and how to deal with them on the field.

Management Structure

Determine the key players in your business.

A catering service is run by a few people. In this section of the business plan, you’ll list down everyone who is working on this business alongside you as well as the roles they possess in your business. This includes:

• Business Partners
• Accountants
• Co-chefs (If you’re not the only one doing the cooking)

Why is this so important, you might ask? Stating clear business roles and laying out the management structure keeps everyone in check and helps avoid any misunderstandings. Most businesses that don’t define this early on end up having a messy workflow. So make sure to state each duty clearly for everyone to follow.

Product Line and Services

Burgers are a proven catering option.

This section of the business plan goes hand in hand with your company concept. Here you can present your different sample menus for all the cuisine you wish to cater to. Be sure to include the prices for the set menus per head.

You can also write down the services you plan to offer. Here are some you can consider for your catering business:

• Out of town catering
• Cocktail station
• Set up style (buffet or plated)
• Table setting (formal or casual, rustic or summer feel)
• Wait staff or food display only

Writing them all down in this section will keep your business more organized which is very important when you start on your catering business.

Sales and Marketing

Grilled chicken is another popular option for caterers.

How are you going to market your catering business? Do you plan to have an ad out in your local newspaper and on social media? Both strategies are fine but you need to find more ways to get your catering business out there.

One way to market yourself is to partner up with rental spaces such as function halls that do not provide food. Give them a proposal that when there are inquiries regarding the rental of their halls, they would present your set menus to the guests as well so they don’t need to trouble over finding a caterer.

Related Reading: How I Started a Legit Catering Business Out of My House

Partnering with several event coordinators is also a way to get your business known. People these days hire event coordinators to do all the planning for them. They expect these coordinators to answer all their questions from food, music, and decorations. By partnering up with an event coordinator, they’ll be the ones to pitch in your catering business to their customers.

Remember to uphold your mission statement as well. By providing good food and high-class standards during your catering event, you’re already marketing your products and services to the number of people you’re catering to. So always make an exceptional first impression because that will stay with the guests long enough for them to remember hiring you on their next and succeeding events.

Financial Plan

Plan your financial future.

Knowing where you’re going to get the funds to start your catering business is a must. This is how you’ll know if your plans are going to be achievable or not. Besides, having a solid financial plan will also allow you to go through with your ideas without any interruptions.

In this section, break down your financial plan into two categories which are your plans to request for funding and your financial forecast.

Funding Request

Some business owners are ready to put up their catering business due to having saved enough money through the years. But what if you lack the funds to do it? Don’t fret. You can still loan from the bank and invite investors.

Whatever your plan is that deals with requesting for funding, include it here so you can document it.

Financial Forecast

Make conservative and best case scenario financial forecasts.

Reaching break-even is the ultimate goal when you’re putting up a business. You can compute how long it will take you to reach it early on in the planning stage.

You can also list down all your proposed expenses here which include the following:

• Pots, pans, and other large kitchen appliances and tools for cooking
• Chafing dishes
• Dessert displays and trays
• Table cloths, plates, glasses, and utensils
• Uniforms for you and the staff
• Storage boxes and food warmers

You may also add in tables and chairs if you do not want to keep on renting these. But sometimes, the venue where you’ll be catering can provide these as well.

Download Now: Bakery Business Plan Templates for 2021

Be sure to include your staff’s payroll expenses. Since catering events are not done daily (unless you’ve already made a name for yourself and you’re booked every day), you can just have your wait staff be on call and pay them per catering event rather than a daily wage.

By computing these, you’ll know just how much you should allot for your startup capital and how much should your goals be to reach during every catering gig in order to profit off of it.

Operational Plan

What’s your operation plan?

Put your plan into action by making a timeline of your operations. Here is an example:

Date Plan [Insert Date Here] – Finalize the business documents you need such as permits and registrations for your catering business.[Insert Date Here] – Start marketing your business on social media and the local news. Send out proposals for partnerships with event coordinators and function halls.[Insert Date Here] – Hire and train staff.[Insert Date Here] – Start catering when booked.[Insert Date Here] – Achieve goals and reach break-even.

The appendix section of the business plan is where you can put all your documentation. This includes photos of your food and table setting and your copies of the permits and registration for your catering business.

Download Templates

Here are the catering business plan samples in PowerPoint, Word Doc, Google Doc, and PDF. These are ideal for commercial or home-based catering businesses.

• Catering business plan template Google Doc
• PDF catering business plan sample
• Catering PowerPoint template
• Catering businesses are ideal because there is no space for you to rent which is considered one of the main expenses that can be quite heavy on the pockets. You will be cooking in the comfort of your own home. Just make sure your place can handle heavy cooking and there is enough space for you and your staff to move about.
• It would be nice to learn more about the different cuisines as you go along so you can cater to a wide variety of audiences.
• Include a checklist of all the equipment you need to operate at the start. These equipment requirements make up the bulk of your startup costs. You can download a checklist of frequently used catering equipment here .

Throughout this entire guide, we have been referring to your readers as one of the main reasons why you should make your catering business plan easy to understand. But in truth, making this business plan is for you as well. You will need this plan when you’re requesting for financial assistance in banks and this would also serve as your work guide. So remember to keep it detailed and easy to comprehend because you will be using this on the road to putting up your business.

While opening a catering business can be extraordinarily rewarding there are a few factors you should consider before deciding to push ahead. Creating a business plan lets you understand what the factors are, what’s going to make this business become a success, and how you can profit from the venture.

If you’re serious about starting a catering business, don’t forget to sign up for our Food Business Startup Kit . This free community will give you access to exclusive interviews with catering professionals you can use to help grow your own business.

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Catering Business Plan: How to Make a Catering Business Plan

Starting a catering business can be an incredibly rewarding venture, but it also requires careful planning and organization to ensure success. The key to a thriving catering company is a well-constructed catering business plan, outlining everything from your financial goals to your unique selling points. This comprehensive document serves as a roadmap to guide you through the process of starting and running your catering business, providing clarity and direction every step of the way.

In this blog post, we will walk you through the essential steps for creating a catering business plan, ensuring you have a solid foundation for your catering enterprise. From developing a menu that sets you apart from the competition to crafting a marketing strategy that gets your name in front of the right audience, our guide will help you turn your passion for food and service into a successful catering business. So, let's dive in and start building the blueprint for your catering success!

Catering Business Plan

A catering business plan is a comprehensive document that outlines an upcoming catering venture's operational, financial, and marketing goals. It includes detailed plans for managing sales and expenses, a marketing strategy, customer service policies, and other important business components. The plan serves as a roadmap for starting and running a successful catering business.

How to Make a Catering Business Plan

A catering business plan should be comprehensive and cover all the key aspects of your business, from your target market and competition to your financial projections and marketing strategy. Here are the steps to help you create a catering business plan:

1. Write an Executive Summary

The executive summary should be a brief introduction to your catering business plan. It should summarize your company's goals, target market, financial projections, and unique selling points of your services. Keep it concise and compelling, as this section is often the first part investors or lenders will read.

2. Create a Company Overview

In the company overview section, describe your catering business in detail. Include your company name, restaurant mission statement , business structure, legal status, and ownership. This section should also provide a high-level view of your catering services and target market.

3. Develop Services and Menu Offerings

Provide a detailed description of the services you offer, including catering for weddings, corporate events, or private parties. Outline the types of cuisine you specialize in and provide a sample menu. Include any additional services your business provides, such as event planning, restaurant equipment rental, or wait staff . Discuss your pricing strategy and outline any special packages offered.

4. Design Branded Graphics

Create a consistent and professional visual identity for your catering business by designing branded graphics tailored for restaurant branding . This includes designing a logo, choosing color schemes, and selecting typography that reflects your brand's personality. These visual elements will be used on your website, social media, promotional materials, and other marketing channels to create a cohesive brand image specifically designed for the restaurant catering industry.

5. Conduct an Industry Analysis

Research the catering industry and identify trends, challenges, and opportunities. Analyze your target market and industry competition to understand your business's unique value proposition for restaurants . This analysis should also help you determine the most profitable catering services and event types.

6. Conduct a Customer Analysis

Understand your target customer base, including their demographics, preferences, and needs. This information will help you tailor your catering services and marketing strategy to effectively meet your customers' needs.

7. Analyze Your Competition

Identify your direct and indirect competitors and evaluate their strengths and weaknesses. Analyze how your business can differentiate itself and establish a competitive advantage in the market.

8. Develop a Marketing Plan

Outline your marketing strategy, including advertising, social media, website, public relations, and partnerships. Describe your target audience, key messages, and tactics you will use to reach your customers and achieve your business objectives.

9. Create a Business Operations/Operations Plan

Outline how you will manage your catering business's day-to-day operations. Include information on your equipment, kitchen facilities, staff, inventory management , and food safety practices.

10. Build Your Team and Management Structure

Introduce your management team, their roles, and their relevant experience. Include any advisory board members or mentors. Describe your company's organizational structure and how it supports the execution of your business plan.

11. Forecast Your Sales and Operating Expenses

Provide sales projections for your catering business, including a breakdown of revenue streams and potential growth areas. Estimate your operating expenses , such as rent, utilities, labor, marketing, and supplies.

12. Create a Financial Plan

Include financial statements such as profit and loss, cash flow, and balance sheets. Develop a break even analysis to show when your business is expected to become profitable. Include any funding requirements and a plan for how you will secure capital.

13. Prepare an Appendix

Include any relevant supporting documents or additional information, such as licenses, permits, contracts, or legal documents that may be helpful to readers. Use this section to offer context and support for the data and claims presented in your business plan.

By following these steps, you can create a comprehensive and effective catering business plan that sets you up for success. Remember to review and update your plan regularly to adapt to changes in the market and your business's growth.

Catering Business Plan Example

Here is an example of how a catering business plan might look like:

I. Executive Summary

Our catering business, 123xyz Catering, aims to provide exceptional culinary experiences for events ranging from intimate gatherings to large corporate functions. With our talented culinary team, diverse menu offerings, and focus on local and sustainable ingredients, we will quickly establish ourselves as a premier catering service in the industry. Our comprehensive business plan outlines our goals and strategies for success, highlighting our dedication to quality, customer satisfaction , and sustainability.

II. Company Overview

123xyz Catering is a full-service catering company based in [City, State]. Our mission is to create unforgettable events by exceeding our client’s expectations with innovative cuisine, exceptional service, and creative presentation. Our team of experienced chefs, event planners, and service staff work together to ensure a seamless and memorable experience for our clients and their guests.

III. Services and Menu

Our services include event planning, custom menu creation, and on-site food preparation and service for various events, such as weddings, corporate functions, and private parties. We offer diverse menu options, including appetizers, entrées, desserts , and beverages. Our cuisine ranges from traditional to exotic, focusing on incorporating fresh, locally-sourced ingredients whenever possible. We also accommodate special dietary needs and preferences, including vegetarian, vegan, and gluten-free options.

IV. Branded Graphics

Our branding strategy emphasizes clean, modern design elements that convey our commitment to quality and innovation. We will invest in professional graphic design services to create a logo, website, and marketing materials that reflect our brand's values and style. Our visual identity will be consistent across all platforms, reinforcing our reputation as a reliable and sophisticated catering service.

V. Industry Analysis

The catering industry is expected to grow steadily, driven by increasing demand for high-quality food services at events and a growing emphasis on unique, memorable experiences. Our market research has identified several trends shaping the industry, such as increasing demand for sustainable and locally-sourced ingredients, as well as a growing interest in diverse and international cuisines. 123xyz Catering is well-positioned to capitalize on these trends and differentiate ourselves from competitors.

VI. Customer Analysis

Our target customers include corporate clients, private individuals, and non-profit organizations hosting events that require catering services. We will focus on serving clients in [City, State] and surrounding areas, with the potential to expand our reach as we grow. We will target customers who value high-quality, unique culinary experiences and are willing to pay a premium for our services.

VII. Competitive Analysis

We have identified several local catering companies as our primary competitors. Through our research, we have determined that we can differentiate ourselves by offering a more diverse and innovative menu, emphasizing sustainable and locally-sourced ingredients, and providing exceptional customer service. Our competitive analysis will guide our marketing strategies and help us position ourselves as a top choice for event catering services.

VIII. Marketing Plan

Our marketing strategy includes online and offline initiatives to generate brand awareness and attract new clients. Key components of our marketing plan include:

• A user-friendly, professionally-designed website that showcases our menu and services
• Active engagement on social media platforms, sharing photos and stories from our events
• Networking within the local event planning community, establishing Attending local food and business expos to showcase our offerings and generate leads
• Offering special promotions and incentives to attract first-time clients and encourage repeat business

IX. Business Operations/Operations Plan

Our operations plan outlines the infrastructure and resources necessary to support our catering services. Key elements of our operations plan include:

• Securing a commercial kitchen space equipped with the necessary tools and equipment
• Developing relationships with local suppliers to ensure a consistent supply of fresh, high-quality ingredients
• Implementing a streamlined booking and event management system to handle client inquiries and scheduling efficiently
• Establishing standard operating procedures (SOPs) for food preparation, presentation, and service to ensure consistency and quality across all events
• Implementing robust food safety and sanitation protocols to maintain the highest standards of cleanliness and compliance with local health regulations

X. Team and Management

Our team consists of passionate and experienced professionals, each bringing unique skills and expertise to the company. Key team members include:

• Founder and CEO: A seasoned entrepreneur with extensive experience in the catering and hospitality industry
• Executive Chef : A talented culinary expert with a diverse background in various cuisines and a commitment to innovation and sustainability
• Event Planner: A detail-oriented professional with experience in coordinating and executing events of various sizes and styles
• Service Staff: A team of dedicated servers and bartenders trained in providing exceptional customer service and ensuring a seamless event experience

XI. Sales Forecasts and Operating Expenses

Our sales forecast projects steady revenue growth as we establish our reputation and expand our client base. We expect to reach profitability within the first two years of operation. Operating expenses will include costs for food and beverage supplies, kitchen equipment and maintenance, labor, marketing, and general administrative expenses. We will continually monitor and adjust our financial projections as needed to ensure the business's long-term success.

XII. Financial Plan

Our financial plan outlines the necessary investments and financial management strategies to support our business operations and growth. Key elements of our financial plan include:

• Startup costs, including kitchen equipment, initial inventory, and marketing expenses
• A comprehensive pricing strategy that takes into account food and labor cost s, as well as competitive market rates
• Detailed financial projections, including income statements, cash flow statements, and balance sheets
• A break-even analysis to determine when our business will become profitable
• Contingency plans for managing potential financial risks and challenges

XIII. Appendix

The appendix contains additional information and resources to support the main sections of our business plan. This may include:

• Resumes and biographies of key team members
• Sample menus and photographs of our culinary creations
• Testimonials and case studies from previous clients
• Copies of relevant licenses, certifications, and insurance policies
• Market research data and industry reports
• Detailed financial projections and assumptions

In conclusion, 123xyz Catering is poised to make a lasting impact in the catering industry. With our commitment to quality, innovation, and sustainability, we will provide an exceptional culinary experience for our clients and their guests, setting the stage for long-term success and growth.

Frequently Asked Questions About Catering Business Plan

Starting a catering business requires careful planning and preparation. To ensure success, it is important to create a comprehensive business plan that outlines the goals and objectives of your venture, as well as how you intend to reach them. This section will answer frequently asked questions about creating a catering business plan, from what should be included to how profitable the industry can be.

What Is Included In a Catering Business?

A catering business typically includes event planning, menu creation, and food preparation. Depending on the size of the catering service, these services can also include staffing, equipment rental, and event coordination. Some catering businesses may also offer beverage services and party rentals.

How Profitable Is a Catering Business?

A catering business's profitability heavily depends on several factors, including the quality of food, efficient marketing strategies, and operational costs. Catering businesses can enjoy generous profit margins, depending on how well they manage their operations. 

To maximize profits, caterers must ensure that their food is of high quality, that they have an effective marketing strategy to reach potential customers and keep existing customers coming back, and that their operational costs are kept as low as possible. By doing these things, catering businesses can enjoy lucrative profits and remain competitive in the market.

Why Do You Need a Business Plan?

Writing a business plan is essential for any business. It provides direction and clarity, helps to focus resources and efforts, and provides a framework for decision-making. A business plan helps you determine a business idea's viability, set goals and objectives, identify potential risks and opportunities, and manage the resources you have available. It is also essential for securing financing, as it provides potential investors and lenders with an understanding of your business.

Start Your Catering Plan Today

Creating a catering business plan is an essential step towards starting a successful catering business. It is a detailed roadmap that outlines your business objectives, marketing strategies, financial projections, and operational plans.

By following the steps outlined above, you can create a comprehensive and effective plan that sets you up for success. Remember, your catering business plan is a living document that should be reviewed and updated regularly to adapt to changes in the market and your business's growth. Start your catering plan today and take the first step towards making your catering dream a reality.

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Catering Business Plan Template

NOV.11, 2016

If you are planning to start a catering company, you need to have a professional catering business plan. OGS Capital can help you with that; we have a team of professional business personnel and writers who work with us on a daily basis to ensure that clients get customized plans for their business. We strive to make sure that we deliver the final copy of the business plans for catering companies  to the customer on time, and this has so far helped us to get referrals and returning customers.

Tips for Succeeding in Writing a Mobile Catering Business Plan

The quality of your catering company business plan will determine whether you will get capital from investors and financial institutions. Hence, it is important to make sure that every detail in the plan is factual and verifiable before presenting it to the investors or banks.

Here are four tips for writing a good business plan for your catering company.

• Carry out an intensive study to understand the hospitality industry
• Convey information about the firm in a professional, cohesive, conscious language
• Layout the various sections clearly using headings and sub-headings
• Proofread the catering business plan to ensure that it is free of any grammatical errors and typos

Adhering to these four tips will help you to come up with business plans for catering companies  that you will not be afraid to present and defend when pitching the business idea to the financial institution. Let us proceed and discuss the primary benefits of having an expertly written small catering business plan.

Assist in Decision Making

Every decision that you make will have a positive or negative impact on your catering business. It is, therefore, important to make sure that you consider all the plausible direct and indirect effects that a resolution may have on the enterprise before implementing it to avert regrets.

A good catering company business plan will act as a blueprint that will guide you through the decision-making process. Our team will work hard to make sure that each recommendation made is right for your business. Without a catering company business plan , rest assured that you would be prone to making hasty decisions that could plunge your business in deep financial crisis.

Proper Management of Funds

Unknown to most people is that a catering company business plan does not aim to discuss the business idea only. It goes an extra mile to provide precise details of how the funds will be spent at every stage of the business growth. For instance, it describes the total amount of money that will be used to acquisition equipment. Hence, it will be instrumental in helping you manage your funds correctly. Note that it only takes one financial mistake to compromise the financial stability of the business.

Fosters Transparency and Management

Transparency and proper management are the two primary virtues that set professional catering companies from their counterparts. Poor or lack of transparency results in losses and unnecessary disagreements. All this information will be included in the plan to not only increase your chances of getting funding but also to help you make informed managerial decisions.

Facilitate Setting of Sales Targets

The marketing teams need to have sales goals that they want to achieve after a given duration. Without these goals, they will be operating in a void, and you will also not be able to monitor their performance.

Our marketing professionals will not only help you to come up with a marketing strategy but also provide ideas on how you should set sales targets and objectives.

If you are looking for professional business plans for catering companies that will enable you to enjoy these four benefits, get in touch with us by filling this form. One of our customer care business consultants will get in touch with you to discuss our services in details.

Catering business plan for starting your own building firm

Catering is a business in which you provide food to remote locations to serve people at parties, ceremonies, events, filming sites, and hospitals, etc. The service can sometimes also include the provision of furniture, tables, chairs, utensils, and crockery.

If you are a person who wants to start a business that holds minimum risks, takes a small team and a little investment, then catering is the right choice for you. Besides, another good thing about this business is that it starts yielding profits as soon as it is launched.

What you need to do is just ensure that you manage and market your business plans for catering companies properly. For that purpose, the first step to take is making a business plan for catering. If you need any help regarding how to start a catering business plan, you can have it from here. Here we are providing a business plan for a catering startup, Marlon Caterers.

Executive Summary

2.1 the business.

Marlon Caterers will be a registered and licensed catering business in Atlanta. The business aims to help people celebrate their memorable events with an unforgettable dinner. Moreover, the business will also take care of the needs of patients in hospitals by offering them healthy and nutritious food according to their doctors’ advice.

The business will provide several types of catering such as buffet catering, sit-down catering, hospital catering, corporate catering, and more.

2.2 Management

Management is a very important factor in the catering business. It’s only through efficient management that you can ensure

• The quality of your servings is intact
• The food prepared fulfills the dietary and hygiene requirements of your clients
• The order is delivered and served timely and perfectly

To maintain a good reputation among your customers, you must know all the difficulties and risks you can encounter. The risks may include budget disruptions due to sudden cancellation of orders, or any small/ large mistake during the business operations.

Before starting a catering business, you should study many catering business startup plans and then prepare a set up catering business plan for your business.

2.3 Customers

Our target customers belong to various niches. They will include the residential community, business organizations, film studios, government institutions, and hospitals.

2.4 Target of the Company

In this how to start a catering company sample business plans for catering companies we are enlisting the business targets set by Marlon Caterers.

• To reduce our customer acquisition cost by 20% by the end of five years
• To keep our customer churn rate below 5% throughout our service years
• To achieve a net profit margin of $22k per month by the end of the third year

Company Summary

3.1 company owner.

Marlon Redford will be the owner of Marlon Caterers. Marlon has acquired a degree in Business Administration from McDonough School of Business. Marlon has been serving on a managerial post in New York’s top luxury wedding planner company, Colin Cowie for four years. But a few months back, he decided to quit the job and start his own business.

3.2 Why the Business is being started

Marlon always wanted to have a career in which he could utilize his creative ideas to serve his community. He loved food and had an interest in cooking as well. So he decided to make a small team and start a business plans for catering companies .

3.3 How the Business will be started

The first step before starting a catering business is creating a description of catering business plan. Your catering company business plan should cover all aspects such as startup expenses, market analysis, sales strategy, personnel plan, and an extensive financial plan for your business.

In this catering company business plan example, we have listed the business strategy created by Marlon Caterers. Marlon devised his start a catering company business plan himself as he had adequate knowledge to do so. If you don’t know how to write a business plans for catering companies , you should either take help from this sample business plan for catering service. Or you should hire a professional person.

Marlon will rent a facility in Atlanta to set up his office there and keep the inventory. He will purchase luxurious crockery, flatware, tableware, chairs, tables, and sofas to host high-end events. To serve the other categories of target customers, inventory that comes in reasonable rates will also be acquired.

Besides, Marlon will hire the general staff, chefs, waiters, and some supervisors to help him run the business.

The start-up requirements, start-up expenses, total assets, funding, liabilities, planned investment, and other parameters for the successful launch of the business are given below.

Before you start a business plans for catering companies , you must identify the services you can provide under the catering domain. Including your services in your business plan about catering, can help you in acquiring the right licenses, required inventory, and relevant staff.

In this template of a catering business plan we are enlisting the services provided by Marlon Caterers.

We’ll offer on-premise and off-premise catering in the following categories.

• Plated Sit-down catering

In this catering, our waiters will lay out the food on individual tables. So, the guests will have to eat whatever is laid out on the plates for them.

• Buffet Catering

In this type of serving we will serve the dishes and food in one place. The guests will have to prepare their plates themselves according to their needs and wants.

• Cocktail Reception

Our wedding or party dinner will be preceded by a cocktail hour. Our cocktail servings will include Manhattan cocktail, Daiquiri, Margarita, Bloody Mary, Mojito, and Hurricane.

• Snacks & Drinks For Production Sets

We will supply food, snacks, and drinks to film studios, production sets, and shooting sites located near us. As the film crew works on a particular site on a weekly or monthly basis, so we’ll offer them various weekly and monthly packages.

• Hospital Catering

We’ll offer fresh, healthy, and nutritious foods to hospitals for patients. Our nutrient-rich meals will help them recover fast.

Marketing Analysis of Catering Business

If you are starting a business plan for catering companies , you should focus on doing accurate marketing analysis. Through market research, you can identify local trends and expectations. Besides, you can also select the most suitable location to launch your startup.

Marketing analysis should be completed before you create a business plans for catering companies . Because it will help you in recognizing your customers and setting your prices accordingly while also making sure that you are not running at a loss.

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excellent work, competent advice. Alex is very friendly, great communication. 100% I recommend CGS capital. Thank you so much for your hard work!

5.1 Market Trends

The demand for the catering business has been high in the last few years. Due to a boost in average household income, more people had started utilizing private catering services to hold events. However, there is a slight problem these days. Due to the coronavirus pandemic mass gatherings aren’t allowed. So, your business might suffer a loss in the initial phases if you only provide catering for wedding ceremonies and parties. Marlon found the solution to this problem as he decided to offer hospital and film catering too.

Overall, business is surely profitable. According to First Research, catering industries in the U.S. make up above $11 billion in revenue on annual basis. More than 12000 catering industries are running in the U.S. Moreover, Statista also reports that the market size of this business has reached $12 billion in 2020.

5.2 Marketing Segmentation

Before you think how to write a business plan for a catering business, you should consider who will be your customers. Knowing your customers will enable you to devise customer-oriented pricing and sales strategy.

In this sample of business plans for catering companies , we have listed the market segmentation done by Marlon Caterers.

The detailed marketing segmentation of our target audience is as follows:

5.1.1 Residential Community

The biggest consumer of our services will be the residents of Atlanta. They are expected to avail of our catering services whenever they host birthday or anniversary parties, gatherings, wedding ceremonies, etc.

5.1.2 Corporates & Film Producers

The second category includes business organizations that will need our catering for their business meetups, events, and parties. They are also expected to contact us for arranging just a cocktail party as that contains light refreshments and drinks to boost the energy level of workers.

Moreover, film studios that happen to shoot in Atlanta will also be needing our services. This group usually spent weeks and months on a particular site and thus need catering service continuously for days. So to compel them to hire us, we’ll offer them various weekly and monthly packages.

5.1.3 Hospitals

The last category of our target customers include hospitals based in Atlanta. They are expected to contact us for making nutritious and healthy plated foods for patients.

5.3 Business Target

Our business plans for catering companies targets to be achieved within a specified time are listed below

• To maintain an average rating above 4.75 on our website

5.4 Product Pricing

Our prices are almost within the same range as that of our competitors. However, we’ll be offering several discounts on our initial stage to attract as many customers as possible.

Marketing Strategy

Sales strategy is also an important component of a catering business plan proposal. Through this, you can reach your qualified customers and make them comprehend that you are better than all your competitors. To give you an idea of what to include in sales strategy, we are providing the sales strategy of Marlon Caterers in this example of marketing plan for a catering business.

6.1 Competitive Analysis

Our biggest competitive advantage lies in our customer service. We are highly customer-oriented and are always willing to go the extra mile to satisfy our customers. Secondly, we have developed a user-friendly mobile app that will allow our customers to

• Make online bookings
• Choose venue
• Select dishes from our menu

Third, we provide on-premise catering in which we prepare the food on site. This will be a competitive edge for us as just two to three competitors are offering it.

6.2 Sales Strategy

• We will offer a 35% discount on our services for the first month of the launch
• We will develop an SEO website to show our business in the top results on searches
• We will establish a strong social media presence
• We will advertise ourselves through Google Local ads service, local magazines, and newspapers

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

While writing business plans for catering companies you should also create a list of your required employees along with their job responsibilities.

7.1 Company Staff

Marlon will manage the business himself. However, he will hire the following people

• 1 Quality Manager to ensure the quality of service by active supervision
• 1 Inventory Manager to manage and maintain the merchandise
• 1 Accountant to maintain financial records
• 2 Sales Executives to market and to discover new ventures
• 5 Catering Assistants/ Catering Chefs to prepare the food
• 4 Waiters to serve the guests
• 2 General Assistants to bring ingredients daily
• 1 Web Developer
• 2 Drivers to provide transport
• 1 Front Desk Officer to act as a receptionist

7.2 Average Salary of Employees

Financial plan.

As you make a catering business plan, you should also start analyzing your finances. Crafting a financial plan is an absolute need for a business as it maps the ways to minimize or even avoid loss. A good financial plan comprises a strategy to cover startup expenses with earned profits. Moreover, it also proposes a systematic approach to managing employees’ salaries, cost of business operations, and costs to cater for unexpected events.

To give you an idea of how a financial plan should look like, we are giving here the financial plan of Marlon Caterers.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Catering Company Business Plan Sample in pdf

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Sample Catering Business Plan

Writing a business plan is a crucial step in starting a catering business. Not only does it provide structure and guidance for the future, but it also helps to create funding opportunities and attract potential investors. For aspiring catering business owners, having access to a sample catering business plan can be especially helpful in providing direction and gaining insight into how to draft their own catering business plan.

Download our Ultimate Catering Business Plan Template

Having a thorough business plan in place is critical for any successful catering venture. It will serve as the foundation for your operations, setting out the goals and objectives that will help guide your decisions and actions. A well-written business plan can give you clarity on realistic financial projections and help you secure financing from lenders or investors. A catering business plan example can be a great resource to draw upon when creating your own plan, making sure that all the key components are included in your document.

The catering business plan sample below will give you an idea of what one should look like. It is not as comprehensive and successful in raising capital for your catering as Growthink’s Ultimate Catering Business Plan Template , but it can help you write a catering business plan of your own.

Catering Business Plan Example – SavorFest Caterers

Table of contents, executive summary, company overview, industry analysis, customer analysis, competitive analysis, marketing plan, operations plan, management team, financial plan.

At SavorFest Caterers, located in the vibrant city of Austin, TX, we are passionately committed to delivering unparalleled catering services that truly distinguish us in a competitive marketplace. Our philosophy revolves around the belief that the essence of a memorable event is not just the quality of food but also the caliber of service provided. To this end, our team is rigorously trained to execute seamless events, complemented by our meticulously prepared dishes that utilize only the finest ingredients. This dedication to excellence ensures a culinary experience that exceeds the expectations of the most discerning guests. Furthermore, our continuous innovation in offering tailored catering solutions allows us to meet the varied needs of our clients, making every event uniquely unforgettable.

Our success hinges on our unwavering commitment to quality and innovation, which has been instrumental in distinguishing SavorFest Caterers within the bustling Austin catering scene. We’ve achieved this through our dedication to sourcing the finest ingredients, our flexibility in customizing our services to meet the diverse needs of our clientele, and our relentless pursuit of excellence in both food and service. These factors, combined with our ability to adapt to any event theme or dietary requirement, position us as the go-to caterers for those seeking an incomparable dining experience.

The catering industry, while competitive, presents substantial opportunities for businesses that can distinguish themselves through exceptional service and culinary innovation. This is particularly true in markets like Austin, TX, where the demand for high-quality catering services is driven by a vibrant cultural scene and a growing economy. Success in this industry demands not just culinary excellence but also the ability to adapt to evolving consumer preferences and dietary needs. Companies that can leverage local ingredients and offer personalized experiences stand a better chance of capturing and retaining a loyal customer base.

Our target customers are diverse, ranging from individuals and families celebrating special occasions to businesses and organizations hosting corporate events. These clients are united by a common desire for high-quality, memorable catering experiences that are tailored to their specific needs. They value creativity, flexibility, and attention to detail, and they are willing to invest in premium services that meet these criteria. Catering to such a varied clientele requires a deep understanding of different dietary preferences and event formats, something we excel in at SavorFest Caterers.

Top Competitors: Gourmet Delights, EliteEats Catering, and Feast & Festivities

Gourmet Delights is known for its traditional gourmet offerings, while EliteEats Catering focuses on corporate events with a modern twist. Feast & Festivities targets weddings and large social gatherings with their extensive buffet options. Our competitive advantage lies in our personalized approach, our commitment to quality and innovation, and our versatility in catering to any event theme or dietary requirement, setting us apart as the preferred choice for a wide range of clients.

Our marketing plan is centered around showcasing our diverse range of products, services, and competitive pricing. We offer a wide selection of menu options that cater to various dietary needs and event types, from intimate gatherings to large-scale corporate events. Our pricing strategy is designed to offer value to our clients, ensuring they receive the highest quality service and culinary excellence at competitive prices. To promote our services, we leverage a multi-channel approach that includes social media marketing, targeted email campaigns, and strategic partnerships with event planners and venues. Our promotions plan is focused on building brand awareness and driving engagement through special offers, tastings, and participation in local events, which allows us to connect directly with potential customers and showcase our culinary expertise.

Our operations are the backbone of our success, encompassing menu planning, ingredient sourcing, inventory management, and more. We prioritize sourcing high-quality, fresh ingredients locally, supporting the community and ensuring the best taste. Our inventory is meticulously managed to prevent shortages and reduce waste. The order process is streamlined for customer convenience, and our food preparation adheres to strict quality control standards. Compliance with health and safety regulations is paramount, ensuring a safe environment for both staff and customers. We also focus on exceptional customer service and communication, essential for customer satisfaction and retention. Logistics for event catering are carefully coordinated, ensuring timely setup, service, and cleanup. Our marketing efforts and customer relationship management are ongoing, aimed at attracting new customers and fostering loyalty among existing ones. Financial management is handled with diligence, monitoring daily revenues and expenses to maintain healthy cash flow and inform strategic decisions.

Our management team comprises experienced professionals with a passion for catering and event management. Each member brings a unique set of skills and expertise to the table, from culinary arts to business administration and customer service. This diversity in our leadership ensures a comprehensive approach to managing all aspects of the business, from menu development and event planning to marketing and financial management. Together, we are committed to upholding the highest standards of quality and innovation, driving SavorFest Caterers towards continued success and growth.

Welcome to SavorFest Caterers, a fresh and vibrant catering service now gracing the Austin, TX scene. As a local catering business, we pride ourselves on filling a much-needed gap in the market. Until now, the area has seen a lack of high-quality local catering services, a void we’re excited to fill with our unique blend of culinary expertise and passionate service.

At SavorFest Caterers, our offerings are designed with versatility and quality in mind. Our services span the entire spectrum of catering needs, from intimate events to grand celebrations. Clients can look forward to customizable menus that cater to a wide array of dietary preferences and event themes. Beyond exceptional food, our services extend to food delivery and setup, ensuring every event is executed flawlessly. We also provide comprehensive beverage services, complemented by our team of professional staff who are committed to making every occasion memorable.

Rooted in the heart of Austin, TX, SavorFest Caterers is poised to serve the local community and its diverse clientele. Our location not only allows us to be at the center of Austin’s vibrant event scene but also enables us to source fresh ingredients from local suppliers, supporting the community we are a part of.

Our confidence in our success is not unfounded. The founding team brings with it a wealth of experience from running a successful catering business previously. This, combined with our commitment to offering superior catering services and meticulously prepared food and beverages, sets us apart from our competition. Our dedication to excellence in every aspect of our service ensures that SavorFest Caterers stands out as the premier choice for catering in Austin.

Since our inception on January 6, 2024, as a Sole Proprietorship, we’ve hit the ground running. Our accomplishments to date include the creation of a distinctive logo that captures the essence of our brand, the development of our unique company name that resonates with our mission, and securing a prime location that serves as our operating base. These achievements mark the beginning of our journey to becoming a cornerstone of the Austin catering scene.

The Catering industry in the United States is a thriving and lucrative market. According to industry reports, the current size of the market is estimated to be around $60 billion. This indicates a strong demand for catering services and presents significant opportunities for growth and profitability.

Furthermore, the Catering industry is expected to experience steady growth in the coming years. Market research suggests that the industry is projected to grow at a CAGR of approximately 4% over the next five years. This growth can be attributed to various factors including increasing consumer spending, rising disposable incomes, and a growing preference for convenience and personalized dining experiences.

These trends in the Catering industry are particularly promising for SavorFest Caterers, a new catering business operating in Austin, TX. As consumers increasingly seek out unique and memorable dining experiences, SavorFest Caterers is well-positioned to capitalize on this demand. With its commitment to delivering exceptional service, innovative menus, and attention to detail, SavorFest Caterers has the potential to carve out a significant market share in the Austin catering scene and establish itself as a go-to choice for customers seeking high-quality catering services.

Below is a description of our target customers and their core needs.

Target Customers

SavorFest Caterers will target local residents eager to add an extraordinary touch to their private gatherings, from intimate family reunions to larger celebratory events. These customers are looking for high-quality, memorable culinary experiences that reflect the unique flavors and spirit of Austin, TX. SavorFest Caterers will tailor its offerings to meet the diverse tastes and dietary preferences of this vibrant community, ensuring every event is a reflection of its host’s distinct style and personality.

Aside from serving local residents, SavorFest Caterers will also cater to the business sector, including corporate events, conferences, and office parties. Austin’s dynamic business environment, characterized by a mix of startups, tech companies, and established firms, presents a lucrative opportunity for SavorFest Caterers. The company will offer customizable menus and flexible service options to accommodate the specific needs and schedules of business clients, aiming to become a trusted partner for companies seeking to enhance their corporate events.

Furthermore, SavorFest Caterers will target the thriving event industry in Austin, including weddings, festivals, and public gatherings. This segment demands exceptional catering services that can handle the scale and specific requirements of such events, from outdoor weddings to large-scale public festivals. SavorFest Caterers will leverage its expertise and creativity to provide standout culinary experiences that contribute to the success and memorability of these events, establishing itself as a go-to caterer for Austin’s event planners and organizers.

Customer Needs

SavorFest Caterers emerges as a beacon of culinary excellence, poised to meet the sophisticated needs of Austin’s residents who desire professional catering services. These discerning clients expect not just meals but culinary experiences that tantalize the taste buds and elevate their events. SavorFest Caterers can fulfill this need by offering a diverse menu that incorporates both local flavors and international cuisines, ensuring a unique dining experience for every occasion.

Moreover, SavorFest Caterers understands the importance of seamless service in event planning. Clients can count on meticulous attention to detail, from the presentation of food to the professionalism of the staff. This reliability ensures that hosts can focus on their guests, confident in the knowledge that all catering aspects are expertly managed. SavorFest Caterers thus not only satisfies the appetite but also contributes to the overall success and ambiance of the event.

In addition to exceptional food and service, SavorFest Caterers recognizes the growing demand for sustainable and health-conscious catering options. By incorporating organic, locally-sourced ingredients and offering a range of dietary accommodations, SavorFest can cater to the diverse preferences and needs of Austin’s residents. This commitment to quality and sustainability further distinguishes SavorFest Caterers as a versatile and conscientious choice for any event, large or small.

WheelsJourney Rentals’s competitors include the following companies:

Alamo Rent A Car offers a range of services including economy cars, SUVs, and luxury vehicles for both leisure and business travelers. Their price points vary depending on vehicle type, rental duration, and location but are competitive within the industry. Alamo generates significant revenue from both domestic and international travelers, thanks to its presence in major airports across the United States and in several other countries. Alamo serves a wide customer segment including individual travelers, families, and business professionals. They operate in numerous geographies including the United States, Canada, Mexico, Europe, Australia, and South America. A key strength of Alamo is their self-service kiosks that expedite the rental process for customers. However, a potential weakness is their reliance on airport locations, which may limit their reach to local renters who prefer more accessible city or neighborhood locations.

Enterprise Rent-A-Car offers a broad spectrum of vehicles including cars, trucks, and vans to cater to a variety of customer needs. Their pricing is flexible, with options for daily, weekly, and long-term rentals, often including deals and discounts for certain customer segments. Enterprise boasts substantial revenues, underpinned by a strong brand and extensive network of locations. Enterprise targets a diverse customer base from individual renters to large corporations requiring fleet services. The company has a vast geographical presence, operating not just in the United States but also in Europe, Canada, Asia, and beyond. One of Enterprise’s key strengths is its customer service, often recognized as industry-leading. However, its size and scope can sometimes lead to inconsistencies in service quality across different locations.

Rose Caterings might not have the same level of brand recognition as Alamo or Enterprise but offers competitive products and services in select markets. Their vehicle offerings include standard cars, luxury models, and specialty vehicles. Rose Caterings’ pricing strategy aims to attract budget-conscious consumers with competitive rates and transparent fees. Rose Caterings primarily serves customers in urban and suburban areas, focusing on convenience and personalized service. They operate in a limited geographical area but are looking to expand their presence. A strength of Rose Caterings is their focus on customer satisfaction and local market expertise. However, their limited geographical reach and smaller fleet size compared to larger competitors could be seen as weaknesses.

Competitive Advantages

At SavorFest Caterers, we pride ourselves on offering superior catering services that stand out in the competitive Austin, TX market. Our dedication to excellence is evident in every dish we serve, setting us apart from our competitors. We understand that the key to a memorable event lies not only in the quality of food but also in the service provided. Therefore, we ensure that our team is trained to offer impeccable service, making every event a seamless experience. Our carefully prepared food and beverages reflect our commitment to quality, using only the finest ingredients to create culinary delights that satisfy even the most discerning palates.

Moreover, our competitive advantage extends beyond our exceptional food and service. We are constantly innovating, offering unique and personalized catering solutions to meet the diverse needs of our clients. Whether it’s a small family gathering or a large corporate event, we tailor our services to ensure that each occasion is unforgettable. Our flexibility and attention to detail mean that we can adapt to any theme or dietary requirement, making us the preferred choice for customers seeking a caterer that can truly cater to their specific needs. By choosing SavorFest Caterers, clients can expect not just a meal, but an extraordinary dining experience that will leave a lasting impression on their guests.

Our marketing plan, included below, details our products/services, pricing and promotions plan.

Products and Services

SavorFest Caterers emerges as a beacon of culinary excellence, offering a diverse range of services tailored to meet the unique needs of each event. At the heart of their offerings is Catering Services for Events, which stands as a testament to their commitment to delivering unforgettable dining experiences. Clients can expect to engage in a collaborative process, working closely with the SavorFest team to design a menu that perfectly aligns with the theme and expectations of their event. The average cost for these comprehensive catering services starts at $50 per person, ensuring a balance of quality and value.

Understanding the importance of personal touch and customization, SavorFest Caterers introduces Customizable Menus as one of its key services. This offering allows clients to tailor their event’s culinary journey, ensuring that every dish reflects their personal taste and dietary preferences. Whether it’s a wedding, corporate gathering, or intimate dinner party, the ability to customize menus adds a layer of exclusivity and personalization to every occasion. Prices for customizable menus are variable, starting at an additional $10 per person on top of the base catering service cost, depending on the complexity and ingredients required.

With an eye for convenience and efficiency, SavorFest Caterers also provides Food Delivery and Setup services. This offering is designed to ensure that every aspect of the event’s culinary needs is handled with care and professionalism, from the careful delivery of prepared dishes to the meticulous setup at the venue. Clients can expect this service to start at $200, varying with the size and location of the event, providing a hassle-free solution to event planning and execution.

Beverage Services complement the culinary offerings, providing a curated selection of drinks to match the quality and theme of the food served. From artisanal cocktails to fine wines and refreshing non-alcoholic options, SavorFest ensures that every guest finds a beverage that suits their taste. This service is priced starting at $15 per person, offering a range of options to suit various preferences and budgets.

Professional Staffing stands as a cornerstone of SavorFest Caterers’ commitment to excellence. Recognizing that the success of an event often hinges on the quality of service, SavorFest provides skilled and courteous staff for every occasion. Whether it’s chefs, servers, or bartenders, clients can expect professionalism and efficiency, ensuring that every guest’s needs are attended to. The cost for professional staffing starts at $30 per hour per staff member, contributing to a seamless and memorable event experience.

Through these diverse offerings, SavorFest Caterers positions itself as a premier choice for those seeking exceptional catering services in Austin, TX. With a focus on quality, customization, and client satisfaction, they are dedicated to making every event a remarkable culinary journey.

Promotions Plan

WheelsJourney Rentals employs a variety of promotional methods and tactics to attract customers in Dallas, TX. Online marketing stands at the forefront of these efforts, leveraging the power of social media platforms, search engine optimization (SEO), and targeted email campaigns. By engaging potential customers where they spend a significant portion of their time, WheelsJourney Rentals ensures its visibility and relevance in a competitive market.

In addition to online marketing, WheelsJourney Rentals also utilizes traditional advertising methods such as billboards and local radio ads. These mediums offer broad exposure, helping to build brand recognition and trust within the community. Furthermore, partnerships with local businesses and tourism agencies will play a crucial role in cross-promotion, reaching an audience that is already interested in travel and vehicle rental services.

Customer referral programs are another key tactic in WheelsJourney Rentals’ promotional strategy. By incentivizing current customers to refer friends and family, the company taps into the power of word-of-mouth marketing. This not only increases the customer base but also strengthens customer loyalty, as people tend to trust recommendations from people they know.

Loyalty programs will also be implemented to encourage repeat business. These programs reward customers for their continued patronage, offering discounts, special offers, and exclusive benefits. This approach not only fosters a loyal customer base but also differentiates WheelsJourney Rentals from its competitors.

Lastly, attending and sponsoring local events and exhibitions will raise the profile of WheelsJourney Rentals. Participation in such events demonstrates the company’s commitment to the community and allows for direct engagement with potential customers. It provides an excellent opportunity to showcase the range of services and the quality of vehicles offered, creating a lasting impression on event attendees.

By employing these promotional methods and tactics, WheelsJourney Rentals expects to attract a wide range of customers in Dallas, TX. The combination of online and traditional marketing, alongside customer engagement programs, ensures that WheelsJourney Rentals remains competitive and becomes a preferred choice for vehicle rental services.

Our Operations Plan details:

• The key day-to-day processes that our business performs to serve our customers
• The key business milestones that our company expects to accomplish as we grow

Key Operational Processes

To ensure the success of SavorFest Caterers, there are several key day-to-day operational processes that we will perform.

• Constantly update and adapt menus to meet customer preferences and seasonal availability of ingredients.
• Source high-quality, fresh ingredients from local suppliers to ensure the best taste and support the local economy.
• Maintain an accurate inventory of ingredients, supplies, and equipment to avoid shortages or excess.
• Implement a first-in, first-out (FIFO) system to ensure freshness and reduce waste.
• Ensure a seamless order intake process, utilizing online and phone-based systems for customer convenience.
• Confirm orders with customers, including specific details such as date, time, location, and any special requests.
• Prepare dishes according to established recipes and presentation standards to ensure consistency and quality.
• Conduct regular quality control checks throughout the food preparation process.
• Adhere strictly to health and safety regulations to ensure a safe environment for both staff and customers.
• Regularly train staff on the latest health and safety practices and conduct frequent audits.
• Provide excellent customer service, addressing any inquiries or concerns promptly and professionally.
• Maintain open lines of communication with customers before, during, and after events to ensure satisfaction.
• Coordinate logistics for event catering, including transportation of food, equipment, and staff to and from event locations.
• Ensure timely setup, service, and cleanup at events, adhering to the agreed schedule.
• Engage in ongoing marketing efforts to attract new customers and retain existing ones, utilizing social media, email marketing, and word-of-mouth.
• Use CRM tools to manage customer data, feedback, and communication to personalize service and foster loyalty.
• Monitor daily revenues and expenses to manage cash flow effectively.
• Prepare and review financial reports regularly to inform strategic decision-making.

SavorFest Caterers expects to complete the following milestones in the coming months in order to ensure its success:

• Launch Our Catering Business : This is the foundational milestone that involves setting up the operational structure, finalizing the menu, establishing a base kitchen, and initiating marketing campaigns to create awareness in the Austin area.
• Obtain Necessary Permits and Licenses : Secure all required local, state, and possibly federal permits and licenses to legally operate a catering business in Austin, TX. This includes health department permits, a food handler’s license, and a business license.
• Build a Robust Vendor Network : Establish relationships with local food suppliers, equipment rental companies, and event venues to ensure quality, reliability, and cost-effectiveness in service delivery.
• Hire and Train Staff : Recruit a team of chefs, servers, and support staff. Provide comprehensive training on food safety, customer service, and company policies to ensure high-quality service delivery.
• Implement an Online Ordering and Management System : Set up a user-friendly online platform for customers to view the menu, place orders, and make payments. This system should also facilitate efficient order management, scheduling, and customer communication.
• Secure First 10 Contracts : Aim to secure contracts for 10 events (could be weddings, corporate events, private parties, etc.) as a proof of concept and to build a portfolio of successful events.
• Achieve Consistent Positive Customer Feedback : Establish a system for collecting and analyzing customer feedback. Aim for high satisfaction rates to build a strong reputation in the Austin catering market.
• Reach $5,000/Month in Revenue : This intermediate financial milestone indicates initial market acceptance and will help in refining the business model towards profitability.
• Form Strategic Partnerships : Establish partnerships with event planners, venues, and other related businesses in Austin to create referral opportunities and expand the customer base.
• Get to $15,000/Month in Revenue : Achieving this milestone within 24 months will indicate strong market demand, operational efficiency, and a path towards long-term sustainability and growth for SavorFest Caterers.

SavorFest Caterers management team, which includes the following members, has the experience and expertise to successfully execute on our business plan:

Noah Wilson, CEO

Noah Wilson brings a wealth of experience to SavorFest Caterers, marked by a proven track record of success in the catering industry. His previous endeavor as the head of a catering business laid the foundation for his deep understanding of the complexities of the catering world, from menu selection and event planning to logistics and customer service. Noah’s leadership is defined by his ability to foresee industry trends, adapt to changing market demands, and inspire his team to strive for excellence. His strategic vision and hands-on experience are crucial assets for SavorFest Caterers, positioning the company for sustained growth and success in a competitive market.

To achieve our growth objectives, we are seeking to raise funds that will be strategically invested in expanding our service offerings, enhancing our marketing efforts, and improving our operational infrastructure. This financial injection will enable us to fulfill our growth potential, capture a larger market share, and ultimately establish SavorFest Caterers as a leader in the catering industry. Our detailed financial plan outlines the required investment and the projected returns, demonstrating our commitment to creating value for our stakeholders while delivering exceptional catering experiences to our clients.

Financial Statements

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Catering Business Plan Example PDF

Download our Catering Business Plan PDF here. This is a free catering business plan example to help you get started on your own catering plan.  

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Catering Company Business Plan

We all know someone who’s a master chef in their own kitchen. Spending hours upon hours whipping up something good for the rest of the family or their group of friends. It’s more of a hobby, or even a passion, rather than a random chore that their mom forces them to do. You may also see company plan examples .

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If working hard in the kitchen while everyone else is too busy eating, drinking, and socializing in the living room is your idea of a good time, then you might want to consider joining the catering business .

Opening your own catering company is a great way to earn extra income for the family, while also doing something that you actually love. The food and attractive restaurant industry has one of the most profitable markets in the world, making it the perfect business venture for food enthusiasts and entrepreneurs alike.

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Reasons Why You Should Start a Catering Company

You’ve probably hosted numerous gatherings at your place, cooked for large groups of people, and would rather prepare a homemade meal than order takeout from a nearby pizza parlor.

If all these sound familiar, you might have pondered on the idea of starting a catering company at some point. But like any other young, hungry dreamer, those thoughts were likely met with the one question that has made everyone think twice about their choices in life—can I really make it as a professional in a competitive industry, especially where someone in the likes of Gordon Ramsey and Ina Garten exist? You may also see how to make a business plan .

While no one can answer that question other than yourself, there is some motivating news that might convince you to think positively.

The catering business is a thriving industry that is also flexible enough to tailor to your personal interests and specialties. Though it may not be for the faint of heart, as the food business can be a relatively demanding industry to satisfy, your burning desire to start a catering business may outweigh the obstacles you’re likely to face. You may also like business plan outline with examples .

If you’re still on the fence with your decision, here are a few reasons why you should start your own catering company:

1. Your Love for Food

Everyone loves food, but not everyone is willing to go the extra mile to make a home-cooked meal for one on a late Saturday afternoon.

You see, there are different types of food lovers: those who spend a good amount of time preparing their own meals and those who simply enjoy devouring a plate of food that someone else has cooked. You might be one of those people who would rather savor a good meal and experiment with different ingredients, as opposed to just popping a bowl of leftover soup from the other day into the microwave. You may also check out how to create a business plan .

Perhaps you just love to cook for other people and see their faces light up after every bite. You take pride in your work, and it’s fulfilling to see people sample what you’ve made. If you’re thinking about starting a catering business, then your love for food is the first and foremost factor to consider. You might be interested in market analysis business plan examples .

You need to enjoy the amount of time and energy you spend in the kitchen because without the drive to do it, you could be wasting your life away on a job that does not appeal to you.

2. Your Love for People

If anything, catering is not an ideal business for a wallflower. Being a caterer is an all-around job that puts you at the front and center of the entire event. You’ll spend many days meeting up with clients, working with event planners , and making sure your employees are performing as expected. Besides shopping and cooking, you’ll spend a lot of time talking and socializing as well.

The three primary markets for off-premise caterers include the following:

• Corporate clients –  Many companies conduct breakfast and lunch meetings in their own office building. Cocktail parties and sit-down dinners are also a given, but the former is a more common scenario you’re likely to face. This may involve anything from delivering platters of food to a nearby location to arranging an elaborate meal at the actual meeting site. You may also see annual plan examples .
• Social gatherings –  Think about the millions of dollars that are spent on wedding receptions and other formal celebrations, with a good portion of that being spent on food alone. Social events are one of the major reasons why catering is a booming business to begin with.
• Cultural organization events –  Cultural and community events held at opera houses, museums, symphonies, and town centers usually demand caterers to serve masses of people, and we’re not just talking about 50–100 guests, as you can only imagine the amount of work (and money) that goes into feeding several thousands of people. You may also like advertising and marketing business plan examples .

3. Your Love for Freedom

Working a 9-to-5 job isn’t for everyone. Some people find it extremely hard to spend their entire day for a career they’re uncertain about. If you’re somebody who’s passionate about food and would rather have the liberty to do things your way (most of the time), then the catering business might be perfect for you. You may also check out business plan guidelines examples .

In catering, it doesn’t matter how long it takes to prepare each meal, as long as you can get it finished on time. This could mean longer hours or shorter hours, but if you enjoy what you do, the amount of time you spend in the kitchen won’t matter as much. You might be interested in annual plan examples .

In starting a business , you become your own boss. The catering business also allows you to attend lavish events and parties, relax when you need to, and work with clients you’ve always wanted to work with before. Although you do need to sacrifice most of your time and energy to make a breakthrough in the market, the outcomes will definitely be worth the sacrifices.

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How to Start a Catering Company

One key step to opening a catering company is the process of developing a good business plan . This serves as a guide for you to follow as you attempt to overcome the challenges faced in the world of business. So before you can begin pitching with small-time clients to bring your company up the competitive ladder, you need to figure out a plan for your catering business to live by.

1. Identify your niche.

There are many ways to gain a competitive advantage over other businesses, one of which is the ability to set yourself apart from competitors. You can start by determining what makes your business unique. It’s important to establish your niche in the marketplace and grab the attention of potential clients. You may also see evaluation plan examples .

• Pinpoint your concept.  What is your most distinctive trait as a business? Are you target-based, where you specialize in certain gatherings like weddings, birthdays, or social fundraising events? Or are you a cuisine-based caterer that specializes in Southeast Asian cuisine or vegan alternatives? You may also like implementation plan examples .
• Conduct market research.  Once you have identified your niche, you need to find out how existing businesses of the same niche carry out their services in the marketplace. Look into their marketing strategies as well as their successes and mistakes since they first started. Learning from the triumphs and struggles of others will teach you a lot about what to do and what not to do for your business.
• Decide your price range.  Your price point can be quite tricky to determine. Your business can range from the very affordable to the luxurious and expensive. A good way to decide on the final say is to take a good look at your target market. If you’re looking to cater lavish events, then your services may lean toward the pricier side; otherwise, you can be a budget-friendly business for smaller gatherings. You may also check out personal plan examples .

2. Develop your menu.

A good caterer can do many things and can wear any hat, all at the same time. But nothing is more principal to the core identity of a catering business than its food menu . As a vital aspect of a food and restaurant business, there are a few things that you need to consider when designing your menu .

• Identify your area of expertise.  Naturally, you’d want to impress your clients with high-quality dishes. But creating an attractive menu that’s beyond what you’re capable of is not only ambitious, but it’s also a flat-out lie. You need to be conscious of your limitations. Starting out, you have to be more narrow with your simple menu offers. Focus on underselling while simultaneously over-delivering to exceed market expectations.
• Study the latest food trends.  The standards in the food and restaurant industry have gradually risen due to the number of self-proclaimed “foodies” who have taken inspiration from various cooking networks on television. Several years ago, it was all about cupcakes of different flavors and designs, but that eventually became a thing of the past as we slowly entered the macaroon phase. In a fast-changing industry, staying on top of the current trends is the best way for you to survive. You may also like communication plan examples .
• Make sure it’s cost-efficient.  For obvious reasons, you’d want to make sure that your food items (and their respective ingredients) do not cost more to produce than what you are charging the client for. This is why it’s important to factor in all food preparation costs when creating your modern menu .

3. Work on location and logistics.

Unlike an average restaurant, a catering company has to worry about transporting the food that they prepare from their main kitchen to the chosen venue of their clients.

For one, you need to choose an appropriate business location that has plenty of preparation and storage space. Walk-in fridges and walk-in freezers are highly advised, especially if you hope to accommodate larger groups. The more people that need to be served, the more ingredients and orders that need to be prepared. You may also see quality plan examples .

Besides your location, you would also need a reliable and a sizable transportation to transfer goods from one place to another. You can opt to purchase a company van or simply rent one as needed.

Special units such as food and beverage carriers, insulated food carts, cold packs, banquet carts, and thermal insulators are a necessity as well. This will help prevent food spoilage, spillage, and other possible risks that come with transporting delicate items. You may also like farm business plan examples .

4. Design your marketing strategy.

No matter what industry you are in, there will always be another business specializing in the same field. Even if your food is great, your business will never make it without the clientele.

There are many ways to market your catering business. You can go for the traditional method with advertising flyers and business brochures, or you can take the modern approach with websites and  social media marketing . These days, one of the best ways to promote your products and services is through the Internet. Building your online presence allows you to reach out to wider markets. It also makes it easier for prospects keep in touch with you via email and chat messengers.

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Ultimately, the catering business can be an incredibly successful, enjoyable, and fulfilling industry to be a part of. It gives you the opportunity to share your talents and skills in the craft by preparing indulging feasts for hungry and enthusiastic clients. You may also see simple business plan examples .

If your love for food, people, and freedom to express yourself through mouthwatering dishes is your idea of a successful career, then make sure your catering company business plan is just as promising as your passion, because it takes more than just your sautéing and flambéing skills to make a breakthrough in such a competitive market.

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Catering Business Plan Template

Written by Dave Lavinsky

Catering Business Plan Outline

• Catering Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Catering Plan Here

Catering Executive Summary

Business overview.

Fine Foods Catering is a newly established company that will provide catering services for a variety of events and clients in the Seattle, Washington area. Fine Foods Catering will provide catering for all types of corporate and social events, non-profit fundraiser events, business meetings, luncheons, and weddings. Our services will include menu creation designed for every clients’ tastes and requirements, bar services, food preparation, delivery, service, and cleanup. Fine Foods Catering is a full-service catering company who will deliver exceptional service at an unbeatable cost. Clients will receive ultimate value when choosing Fine Foods Catering for their next event.

Fine Foods Catering will be owned and managed by local Chef Dominic Gardea. Chef Dominic has over 20 years of culinary and hospitality experience and is a graduate of Le Cordon Bleu Culinary Academy. After apprenticing under some of the most world-renowned chefs in Paris, Dominic made his way back to Seattle and led the kitchen and catering departments of a large hospitality company as an Executive Chef. Chef Dominic’s attention to detail, creativity, and passion make him a popular and often-referred Chef for local catering events of all types and sizes.

Product Offering

The following are the list of services that Fine Foods Catering will offer:

• Corporate & social event catering
• Bar catering
• Corporate catering for meetings and luncheons

Customer Focus

Fine Foods Catering’starget customers are businesses of all sizes, government entities, local non-profits, and individuals in search of catering services for their wedding, birthday, reunion, etc. Businesses are the main client of a catering company as they require catering services that range from small meetings and luncheons to large corporate gatherings, galas, and holiday parties.

Management Team

Fine Foods Catering will be led by Owner and Head Chef Dominic Gardea. Chef Dominic will manage client communication, pricing, menu creation, staffing, marketing, inventory, and personnel. Chef Daniel has recruited an employee that has worked under him at the hospitality company for the past seven years, Matthew Knowles. Matthew is a certified Sommelier and Lead Bartender. Matthew is exceptionally skilled at mixing fresh and exotic cocktails and cultivating an elegant wine menu that includes selections to satisfy all wine palates. Matthew will be in charge of leading the bar program for Fine Foods Catering.

Success Factors

Fine Foods Catering will be able to offer the following advantages over the competition:

• Professional and friendly catering service at affordable pricing.
• Owner who will meet one-on-one with each client to have them taste sample menu items and be able to create a unique menu based on their event.
• Uniquely tailored bar program. Find Foods Catering will employ a certified sommelier who also has bar experience that can recommend and provide wine options upon request. He is also able to create professionally crafted cocktails for every type of event.
• A training program for each employee to ensure they are fully qualified and capable to deliver the highest standard of customer service while paying attention to detail.

Financial Highlights

Fine Foods Catering is seeking $136,500 in debt financing to open the catering business. The funding will be dedicated to secure the commercial kitchen lease, professional insurance for bonding, working capital to cover supplies and personnel, marketing costs, van, inventory, and supplies. The breakout of the funding is below:

• Commercial kitchen lease (3 months): $4,500
• Kitchen Equipment, Supplies, and Inventory: $50,000
• Utility van with Fine Foods Catering logo: $50,000
• Bonding Insurance: $10,000
• Working capital (3 months to cover hourly wages of staff, food, and supplies): $12,000
• Marketing (includes print ads and website design): $10,000

The following graph below outlines the pro forma financial projections for Fine Foods Catering.

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Moscow's High Rise Bohemia: The International Business District With No Business

• Written by Dario Goodwin
• Published on March 17, 2015

The Moscow International Business Center (Also known as Moskva-City ) was meant to be Russia ’s ticket into the Western world. First conceived in 1992, the district at the edge of Moscow’s city center is intended to contain up to 300,000 inhabitants, employees and visitors at any given moment and, when completed, will house over 4 million square meters of prime retail, hotel and office space to create what the Russian government desired most from this project: an enormous financial district that could dwarf London’s Canary Wharf and challenge Manhattan . Twenty three years later though, Moscow-based real estate company Blackwood estimates that as much as 45% of this new space is entirely vacant and rents have plummeted far below the average for the rest of Moscow. The only press Moskva-City is attracting is for tenants like the High Level Hostel , a hostel catering to backpackers and other asset-poor tourists on the 43rd floor of the Imperia Tower , with prices starting at $25.50 for a bed in a six-person room. This is not the glittering world of western high finance that was envisioned back in the post-Soviet 90s; but what has it become instead?

As one might expect from a project of this sheer ambition, Moskva-City has a troubled past. The economic crash in 2008 hit Russia hard enough to evict the previous Mayor of Moscow , Yuri Luzhkov, who had been a cheerleader for the district, and replace him with the considerably more austere Sergei Sobyanin, who famously declared that the whole idea was an “urban planning mistake.” But as recently as 2013, the Wall Street Journal was triumphantly claiming that Moskva-City had risen from the dead, citing 80% occupancy rates and glowing quotes from industry insiders claiming that Moskva-City was the "place to be." Driven by record highs in oil prices, Moscow looked poised to become the next Dubai .

Instead, Moscow is now in the grip of an economic winter prompted by western sanctions and drops in the price of oil. The large financial groupings that Moskva-City was meant to shelter have been warned off by their inability to issue credit to international markets, for example - but Moskva-City isn’t just an Empire State Building left empty by the Great Depression.

A fundamental problem that is holding Moskva back compared to the rest of Moscow is the simple fact that currently, getting to Moskva-City is nigh-on impossible at peak hours. Moscow has long been plagued with transport problems, ever since the government failed to match the dramatic expansion of the city with a dramatic expansion of the transport system after the Second World War. Despite being only 2.5 miles from the Kremlin , Moskva-City is only just inside the ring road that bounds the city center and which acts as the only real transport link to it (and as a result, is clogged by construction vehicles.) A railway and metro hub has been finished, but so far only runs a one-stop shuttle service to the closest Metro station that is actually integrated with the rest of Moscow Metro. The isolation of the outer districts is a large, negative part of the Moscow psyche, and it’s not surprising that this is driving away the globetrotting financial elite this project was meant to attract.

The project is managed by architectural practice No.6, which is a constituent part of the large Moscow based practice Mosproject-2 , which is itself a public corporation headed up by Mikhail Vasilyevich Posokhin, who is apparently the “People’s Architect of Russia.” Despite all this state involvement, the project has still managed to become bogged down in bureaucratic infighting - each lot is managed and developed individually, which has led to developers competing for occupants by slashing rates.

Much has been written about the way modern financial districts and towers that inhabit them can be unwelcoming, forbidding or even hostile by design, but the skyscrapers of Moskva-City seem even less friendly than usual. The site - a former stone quarry, chosen out of necessity as the only place in the city center where a new district could be plausibly constructed - is isolated both physically and visually, leaving the cluster a stark anomaly on the city skyline. Even the names seem more imposing than optimistic now: Imperia, City of Capitals , Steel Peak.

The Mercury City Tower , so far the tallest completed building on the site, is officially “a strong reference to Russian constructivism, [which] gives the tower a strong vertical thrust similar to the one found in New York's Chrysler building .” It would be easy to criticize the Mercury City Tower for picking ‘inspirations’ that are so totally opposed to each other - The Chrysler building the defining emblem of American pre-crash confidence and Constructivism created with the express purpose (especially architecturally) of extending the Bolshevik revolution into a social revolution - but the way they smash those two inspirations together is almost beautifully ironic.

Even though the High Level Hostel is less an asset to a financial district than it is a PR problem, it’s been a huge success since opening in September, already ranked 27th out of 766 hostels in Moscow by TripAdvisor. According to the management agency for Moskva-City , 58% of the new occupant signings this year have been non-financial, including a number of small to medium size businesses. Other areas of office space have been occupied by a restaurant and a culinary school, while another space has been redeveloped into a 6,000 seat theater.

While Moskva-City is failing to be a financial district that could take on the world, it’s inadvertently becoming a humanized space catering to the very groups that the Russian economic miracle left behind. Taking advantage of rents lower than the rest of Moscow , the world class facilities and the sheer desperation of the developers, the humanization of Moskva-City could well create the world’s first high-rise bohemia.

Of course, these are not spaces designed for a community, or even for people: these are spaces designed for money, and there’s little scope for changing something that seems so baked into the design of Moskva-City . The High Level Hostel is trading off of the irony of being a hostel in a banking tower, but it’s perfectly possible that at some point people will no longer find this joke funny (especially in a building that seems hostile to the very idea of humor). The isolation of Moskva, even though it allowed this community to spring up in the first place, is just as detrimental to a humanized district as it is to a financial one: even bohemians need to move around the city, or the district risks becoming a black-spot instead of a hot-spot.

Moskva-City’s isolation won’t last forever. The end of construction will open the roads up to traffic, and plans to properly integrate the spur lines of the Metro in this area into the wider system are well under way. The integration of the district will inevitably push up rents, and the Russian economy will eventually boom once again. When that happens, Moskva-City is prime territory to be reconquered by the giants of international finance, and it seems unlikely that the municipal or national governments would want to step in to protect this accidental district. For now, though, the towers capture perfectly this moment of Russia ’s schizophrenic understanding of its place in the world.

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• Moscow, the city for life – Russia

Moscow Urban Forum in Moscow © C.Horn 2013

Recently the Moscow Government published under the headline “Moscow, the city for life” its seven development priorities. A document distributed at the Moscow Urban Forum in December 2013.

Moscow is with a population of over 12 million people one of the biggest metropolis in the world. The real number of citizens is difficult to establish as Moscow is the destination of many migrants, legal and otherwise, drawn by higher salaries and better services and living conditions. In 2010 alone, 126,000 newcomers were officially registered in the city, but the actual number is certainly much higher. The Moscow International Internet Portal indicates that “By some estimates together with commuters working and studying in Moscow, migrants, transit visitors and tourists the daily actual population of Moscow amounts in general to 15 – 20 million people”. It is forecast that by 2035 the population of the Moscow region will increase by 4,000,000 people and amount to 22,800,000 people.  It is expected that by 2020 passenger traffic generated by the ‘New Moscow’ will double whereas the capacity of the existing infrastructure is already exhausted.

Inner city road in Moscow © C.Horn 2012

After adopting in 2011 different government programs for the key directions of the capital’s development, the Moscow Government worked out in 2013 its main objectives for the creation of comfortable living conditions with the definition of seven development priorities: 1) Mobile City; 2) Comfortable urban environment; 3) Healthy city; 4) Well-educated city; 5) Socially protected city; 6) New economics of Moscow; 7) Open Moscow.

It is a large and ambitious programme highlighting the goals reached and progress made in the last years, and illustrating the objectives for the next years in numbers and graphics.

Moscow development priorities, Mobile City © Moscow

An important part takes the improvement and development of the transport infrastructure. Moscow is literally suffocated by the significant growth of the personal car fleet, doubling from 2.6 millions cars in 2000 to 4.5 million in 2012 and the increase of commuting du amongst others to the ongoing separation of business centres and residential areas. Over two-thirds of the municipal investments have been assigned in future for the improvement and modernisation of the transport infrastructure, roads and public transport, an estimated 329 billion roubles for 2013.

Moscow Subway Plan 2013-2020 © Moscow Subway

Today over 60% of the total volume of Moscow passenger transportation is carried by the subway and this traffic capacity should increase by 1.2 billions persons annually. Just to illustrate the ambitions, the program foresees to rise the average annual construction of subway stations from 2.75 stations, from 2009 – 2012, up to 9.1 stations per year for the period 2013-2020, with the final objective to construct 73 new stations by 2020. They say themselves, that it is the most rapid construction program in the entire history of the Moscow subway. In comparison the metro line of the Paris metropolis, Le Grand Paris Express, foresees to build 205 km of metro lines and 72 new stations between 2013 and 2030. It seems that Moscow want to do in less than half the time.

The development priorities draw the picture of a metropolis with a population using in the last years more intensely the public spaces, the cultural institutions, the shopping area and demanding for a higher urban living standard. A population that has better access to medical facilities and a growing life expectancy, 75.8 years in 2012, and a growing natality rate. A population with opportunities for a better education starting from more kindergartens over preschools to high schools. Interesting is the development of the average salary of a school teacher in Moscow, from 39200 roubles in 2010 up to 64100 roubles in 2013: an average annual growth of 12% in a context of an inflation of approximately 6 %, leaving a real salary growth of 6 % per year. Not bad, seen from a Western European perspective.

Pedestrian Street in Moscow © C.Horn 2013

But Moscow also wants to be a city that cares about its less fortunate citizens. The program is about social protection of older generations, assistance to needy families and persons with limited capabilities. It is about free access to public services, like transport, medical treatment, recreation, financial support and accessibility of public buildings. It also concerns providing housing for certain categories of citizens, probably one of the most difficult task, as Moscow has been ranked regularly among the five most expensive cities in the world in terms of the cost of housing.

To finance this new and improved public facilities and services, the Moscow Government counts on the dynamic of investments, supposed to grow from 732 billion roubles in 2010 up to 1719 in 2016. A mixture of better services for the investors, improved infrastructures and tax incentives should keep the dynamic going.

Gorky Park in Moscow in summer © www.2away.de

The Open Moscow development priority aims to create and strengthen the links between to residents and the public services. Improvements in the information and communication with the citizens, in the collecting and carrying out of suggestions of the citizens, and monitoring the activities of the public officers of municipal services, probably to fight corruption and try to establish a kind of confidence. Different internet sites like the Our City Website , regrouped in one Open Data Portal , should play in mayor part in this new Open Moscow development.

This program looks like a step in the right direction. It is developing Moscow towards a multi-layer, multi-functional city, trying to diversify the transport system, the municipal offer in public spaces, recreation and medial facilities, and supporting the poorer populations. The success of the renewal and transformation of the Gorky Park is a sign of these multi-functional and high-quality public spaces and the demand of the citizens for such spaces.

What is still missing for me is a clearer image of what Moscow wants to be in its whole, and in its parts. For the moment the document is set up as a catalogue of good intended programs, but not yet as an integral city development program. An example is the important investments in the public transport and in the road system, with the hope to encourage the citizens to abandon their excessive use of personal transport. But as long as the Moscow develops its road and parking system, citizens might prefer their car to public transport. Further detailed choices have to be taken on the different aspects of these programs and their feasibility in the near future.

Annotation: For this article I analysed the English version of the publication “Moscow, the city for life – Moscow development priorities” from the Moscow Government. During the lecture I got the impression that some mistakes had been made in the English translation. Download for the Russian version of the document (pdf) : Moscow City for life ru

Author: Christian Horn is the head of the architecture and urban planning office rethink

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Hi, I have not been able to obtain this document in english. Do you by any chance have it and can share it with me? Please contact me at [email protected]

Nice. Can I have the English documents?

Hello, thank you for your interest. I have the Russian version in PDF and I can send it to you, if you like. But the English documents only on paper. Best regards, Christian

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Catering and Ballroom Rental Business Plan

Start your own catering and ballroom rental business plan

Sumptuous Cuisine Catering

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Sumptuous Cuisine Catering is a local catering company serving both business and private clients in Doeuvreville and the surrounding towns within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region. The business event management, event staff, a variety of cuisine for breakfasts, lunches, dinners, and appetizers, alcoholic and non-alcoholic beverage service, floral design, space design and decor, musicians and DJs, event equipment and furniture rentals, and other event services. Sumptuous Cuisine Catering seeks to expand its operations to a dedicated venue, called The Sumptuous Ballroom, located in Doeuvreville, with a mortgage on the space, its own cash reserves and the issuing of a convertible debt to angel investors.

The addition of The Sumptuous Ballroom to the services provided by Sumptuous Cuisine Catering will enable gross margins to rise above their previous levels and industry averages as rentals of space provide high gross margins. Both existing and new clients will be interested in using this space, and in the additional services Sumptuous Cuisine Catering provides. Top line sales will grow from their current level in 2009 to more than double in 2012. Net profits will rise three-fold from 2010 to 2012 after this acquisition, even with the expected increases in operating expenses. Sumptuous Cuisine Catering will seek to utilize the space on at least 40% of days by the end of year 3 to achieve these results.

Sumptuous Cuisine Catering has set the following objectives for the first three years of the launch of its ballroom:

• Renovate and upgrade the interior of the ballroom
• Hire and retain a facilities manager to run the logistics of the new space
• Produce a positive return on investment for the ballroom acquisition by the end of the second year
• Utilize the ballroom on 40% of days by the end of the third year

Sumptuous Cuisine Catering offers top-class event experiences with flawless execution to business and private clients in the Doeuvreville area. With Sumptuous Cuisine Catering running your event, the food will be delicious, the service will be excellent and the guests will be wowed.

Keys to Success

Keys to success in the catering and event business include:

• Managing and exceeding client expectations
• Balancing expert opinions and advice with care for the client’s preferences and vision
• Exhibiting a sense of professional showmanship on the day of the event – the show must go on
• Protecting the client’s interests and liability even when it requires unpopular decisions

Sumptuous Cuisine Catering keeps these keys in mind through all events they have managed and catered in the past and will renew their efforts as they open their own catering venue.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Sumptuous Cuisine Catering is a local catering company serving both business and private clients in Doeuvreville and the surrounding towns within a ten mile radius. Established in 2005, the business has operated a catering kitchen and specialized in full-service catering and event planning for upscale events in the region both at client sites and at event spaces and halls. The business became the in-house caterer at Corporate Hall, a corporate meeting space, in Doeuvreville in 2008, and has developed expertise related to managing client events and event planning. For most events, Sumptuous Cuisine Catering provides referrals to additional vendors, manages client rental equipment needs, and provides event management expertise on the day of the event.

Company Ownership

Sumptuous Cuisine Catering was founded by partners Rudy Electrum and Tosca Cabrini. Built from the ground up by these partners, Rudy owns 49% of the business and Tosca 51%. The business is established as an LLC.

10% of shares will be given to angel investors who purchase $270,000 in convertible debt to help to finance the expansion of Sumptuous Cuisine Catering. This will dilute Electrum’s shares to 44% and Cabrini’s shares to 46%.

Company History

Over the past three years, Sumptuous Cuisine Catering has made significant advances, developing its core business significantly after somewhat slow growth for its first two years of operation. Gross and operating margins have steadily improved and the business has continued to invest in kitchen and delivery equipment, as well as some of its own event furniture.

Sales have grown due to increasing partnerships with venues, like Corporate Hall, and event planners, like Jackie Lyman Associates and Your Perfect Event LLC which refer clients and subcontract work to Sumptuous Cuisine Catering. These referrals and partnerships have accounted for 75% of growth in the past three years. Corporate Hall alone accounted for 15% of sales in 2009. The remaining growth has been due to new client acquisition through marketing and referrals to clients directly.

Inventory has historically included raw materials for food as well as beverages and liquor. These have been accounted for as inventory and attributed to cost of sales for each job. Cost of sales has also included hourly wages to cater-waiters, event managers and other event staff, fuel for delivery, and supplies for the event (paper napkins, etc). Cost of sales also includes vendor subcontractors who the client pays through Sumptuous Cuisine Catering (generally rental equipment, florists, designers and musicians/DJs). Sumptuous Cuisine Catering lets clients contract directly when they prefer and recommends they contract directly with audio-visual and lighting providers.

Operating expenses have dropped from 45% of sales to 40% of sales over these previous three years, while they have grown by $150,000 in absolute value.

Products and Services

Sumptuous Cuisine Catering currently offers the following products and services:

• Event management
• Coat-check, door check, and restroom attendants
• A variety of cuisine for breakfasts, lunches, dinners, and appetizers
• Non-alcoholic, wine, beer, and liquor beverage service
• Wait service

Through subcontractors, Sumptuous Cuisine Catering offers:

• Floral design
• Space design and decor
• Musicians and DJs
• Event equipment and furniture rentals

Through referrals, Sumptuous Cuisine Catering offers:

• Audio-visual rentals and support
• Event security
• Valet service

Future plans include the following additions with the opening of The Sumptuous Ballroom:

• Ballroom rentals for half-day or full-day timespans
• Space rental with a per-head full-service catering fee or as a fee separate from catering and beverage
• Facility management service

Market Analysis Summary how to do a market analysis for your business plan.">

The catering industry serves private, corporate, and non-profit events with food, drinks, event management and other services. Events are generally held by clients in order to celebrate, communicate, or both.

• Celebration: Parties and banquets as part of key events in life (birthdays, weddings, bar and bat mitzvahs, engagements, bridal and baby showers, retirement parties, etc.) or for a business (holiday or end-of-year parties, retirements, honoree galas, etc.)
• Communication: Events to communicate a message for the benefit of attendees or the press (product launches, press events, trade shows, conferences, presentations, lectures, fundraisers) or to stimulate discussion (corporate meetings, summits, etc.)

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There is a movement towards horizontal integration in the greater event industry, with some full-service event providers growing to provide entertainment, audio-visual and technology, catering, rentals, decor, venues and more. Businesses that provide these additional services may take on assets that are not as fully utilized as a specialist’s would be, but they can earn greater margins on the sales they make. With its opening of The Sumptuous Ballroom, Sumptuous Cuisine Catering will become part of this integration movement.

Market Segmentation

The market analysis chart is provided for the Doeuvreville area in a radius of ten miles.

The corporate market is defined as businesses which hold at least one off-site event each year. Businesses often have A/V and public relations needs in concert with their events which may serve a marketing function for the business. Whether entertaining the press, clients, or board members, businesses require professional execution, delicious food and drinks, and alignment between the event managers/caterers and their business’s objectives for the event.

The private market includes households with a combined household income of over $80,000 per year (those most likely to throw an upscale event in a rented venue). This group puts a great deal of pressure on caterers and requires added attention, as lavish events may be uncommon for them. They require hands-on work and planning as well as expert advice and referrals throughout the process.

The non-profit  market is defined as non-profit organizations which hold at least one off-site event each year. Very price conscious, the non-profit market looks for in-kind donations and discounted services whenever possible. Some non-profits realize the benefit of paying for great events which lead, in kind, to improved perception of the organization and donations, while others will take the lowest price available at the minimal quality level acceptable.

Target Market Segment Strategy

Sumptuous Cuisine Catering has, traditionally, targeted the private and corporate markets primarily. They will continue this focus with the launch of The Sumptuous Ballroom. Private clients, although requiring additional labor and handholding, can be charged somewhat higher rates than corporate clients. Furthermore, they help to “recession-proof” the business by providing steadier revenue streams in economic downturns.

Corporate business can lead to repeat engagements with clients who have annual or even quarterly events and are more valuable as clients to acquire than private clients, even though the margin percentages are lower on each event.

Non-profit clients generally seek lower cost providers and venues and, while they do seek out Sumptuous Cuisine Catering without much marketing to that group, the company’s bids are generally does not accepted. Sumptuous Cuisine Catering will continue to choose specific non-profits to sponsor events for to create visibility for strategic purposes or based on the charitable interests of the owners, but will not market directly to non-profits.

Service Business Analysis

The catering industry is extremely fragmented, with 33,000 companies across the United States. Customers find caterers through referrals, online searches, Yellow Pages, and through businesses which run restaurants they are already familiar with. They will generally contact the catering company by phone to discuss the details of their events directly.

Some businesses and private clients hire event planners or producers to handle the details of their event, including choice of caterer. In this case, these firms, which are more familiar with the industry, may act as a buffer between the end client and the caterer, sometimes making the process of planning smoother.  

Competition and Buying Patterns

Key competitors of Sumptuous Cuisine Catering include:

• Fancy Fetes: An upscale caterer which is the in-house caterer at the King’s Room, a Doeuvreville area private event space (weddings, bar mitzvahs, etc.)
• Food For Thought: An American cuisine caterer which provides simple drop-off service as well as full-service catering
• Pandora’s: An upscale Italian restaurant which caters a variety of events primarily for private clients

Doeuvreville area customers choose caterers for their events based on the following characteristics:

• Cuisine Options: Private clients will often seek out caterers who can offer, or specialize in, specific cuisine. Businesses looking to use a caterer multiple times are more likely to seek a caterer who can serve many different cuisine so they can vary the options from event to event (or even within a given event) to better please their clients or guests.
• Quality: Quality is determined through reviews and references as well as through tastings of the food. Basic quality is a must, but high-quality is sought out for once-in-a-lifetime private events and the fanciest of business functions.
• Added Services: Private clients and businesses/non-profits who are relatively new to event planning will prefer caterers who offer a wide range of event services (one-stop shops if possible) rather than working with half a dozen separate event vendors.
• Price: Especially for corporate and non-profit customers, price is a key factor. Businesses seek discounted rates for a higher volume of events, which private clients cannot provide.

Sumptuous Cuisine Catering offers a range of cuisine options, high quality, and added services based on the one-stop shop model. The business does not compete on price and offers services at prices higher than average for caterers in general and on the upper side of options for the Doeuvreville area.

Strategy and Implementation Summary

Sumptuous Cuisine Catering intends to open The Sumptuous Ballroom, an event venue in Doeuvreville. The ballroom will be purchased from the previous owner, the city of Doeuvreville, which used the space as a community center until it was abandoned one year ago. After renovations, the ballroom will create synergy with Sumptuous Cuisine Catering’s business by offering a location to bring in current and future clients who will also utilize both the catering and event planning services of Sumptuous Cuisine Catering.

Sumptuous Cuisine Catering will:

• Target high net-worth private clients and corporate clients
• Take on dedicated facility management and salespeople for The Sumptuous Ballroom
• Use a combination of existing and new marketing tactics to promote the space

Competitive Edge

Sumptuous Cuisine Catering will create a competitive edge in Doeuvreville by becoming a true “one-stop-shop” for all-inclusive events with the purchase of The Sumptuous Ballroom. Clients will not have to work with multiple vendors, but can work directly with their assigned Sumptuous Cuisine Catering account executive for all of their event planning and vendor coordination needs.

Currently, competitors in the Doeuvreville area do not offer the same combination of upscale catering, track record, flexibility of cuisine, and a beautiful venue which Sumptuous Cuisine Catering will be able to offer.

Marketing Strategy

Sumptuous Cuisine Catering will focus its marketing for their new ballroom on the corporate and private upscale event markets. The business will use the following media and tactics to reach this audience:

• Advertise in Doeuvreville Magazine , a local luxury-focused magazine with half-page color ads showing a photo of the new space
• Develop a website for The Sumptuous Ballroom which is separate from, but linked to, the Sumptuous Cuisine Catering site
• Promote the website through search engine optimization and search engine marketing around event and rental keywords for the local area
• Revise the Sumptuous Cuisine Catering brochure to include the new ballroom in a featured location
• Email campaign of an e-brochure announcing the new space to all past and current clients
• Create and send press kit with information and details on the new space to key clients and press
• Create a featured listing on BizBash.com, a website devoted to event resources and venues focused at the corporate market
• Promote introductory spring and summer rates to encourage early rentals (the normal rate of $2,500 will be discounted to $2,000 during this period)
• Promote the space at local summer business fair
• Sponsor 4 non-profit events per year, all chosen for the exposure they receive to the press and to high net worth individuals

Sales Strategy

This sales strategy will continue with the opening of The Sumptuous Ballroom. Rentals at the ballroom will be promoted by all staff when they work with clients. An additional salesperson will field inquiries made directly about The Sumptuous Ballroom rentals to handle the additional volume of work required to increase the utilization of this space. Salespeople will be added for The Sumptuous Ballroom over the first three years of its operations as business grows. These salespeople will have the same training and knowledge of all of Sumptuous Cuisine Catering’s services, but will work only with clients interested in events at the ballroom.

Sales Forecast

Renovation of The Sumptuous Ballroom will occur in the first three months of 2010, preparing for a March 15 opening of the space.

Off-site food and beverage has traditionally been the largest revenue stream for Sumptuous Cuisine Catering, as this is the driver behind all of the other revenue streams. Subcontracted services, staffing, referral fees, and event planning are only offered when there is a core food and beverage package sold for an event. The F & B for The Sumptuous Ballroom events has been separated out for separate tracking, going forward, as have venue rentals of The Sumptuous Ballroom.

A typical event is a $10,000 food and beverage package with $5,000 in subcontracted services, $8,000 in staffing, and $1,500 in event planning fees. Typical events at The Sumptuous Ballroom will also incur a ballroom rental of $2,500 as a base fee.

The F & B cost is low, at 25% of the combined off-site and The Sumptuous Ballroom F & B revenues. Ingredients are purchased in bulk whenever possible at wholesale rates. A high markup can be earned on food and an even higher markup on liquor, which can sometimes cost as little as 15% of sales.

The cost of hourly event staff (bartenders, waiters, coat check, door check, restroom attendants, event managers, etc.) is recognized on the P & L statement under other cost of sales.

The Sumptuous Ballroom revenues will scale up sharply in the first year as the space is better utilized, but this growth will level off in years 2 and 3 as not all event dates are as desirable to clients and the most popular dates will book first. This projection incorporates the objective that the ballroom be utilized on 50% of days by the end of year 3.

Sumptuous Cuisine Catering expects that the existing line of business events at Corporate Hall will continue even with the addition of its own space, The Sumptuous Ballroom, because Corporate Hall hosts primarily smaller meetings than can be accommodated at The Sumptuous Ballroom. Sumptuous Cuisine Catering considers the two spaces to not be in direct competition. The relationship with Corporate Hall will allow Sumptuous Cuisine Catering to refer smaller meetings to that space, perhaps helping to build business at Corporate Hall through new inquiries.

The milestones listed are the key steps to launching The Sumptuous Ballroom.

Renovation of the space will be directed by CEO, Tosca Cabrini, with insight from all staff. The work will be directed by a renovations contractor who will subcontract work to electricians, plumbers, painters, floor specialists, etc

The other activities come under the marketing umbrella of Antero MacDougal, Sumptuous Cuisine Catering’s marketing director. The preparations will be made while the venue is being renovated, although finished photos of the new space will not be available until renovation is complete.

Introductory rates will reduce the rate of 100 events by $500 to encourage first-time rentals of the ballroom.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Sumptuous Cuisine Catering is directed by CEO Rudy Electrum. Second-in-command is COO Tosca Cabrini.

Electrum heads sales and strategy for the business, in close consultation with Cabrini. Cabrini manages the operations of the kitchen, human resources (hiring and training) and finances.

Marketing is directed and executed by Antero MacDougal. MacDougal is the liaison to outside graphic and Web designers and other marketing service firms used by Sumptuous Cuisine Catering. MacDougal reports to the CEO.

The Facility Manager will be hired to act as a manager of the hall. This will include providing information to vendors setting up in the space, providing access to the clients for set-up, light maintenance and repairs, contracting vendors for heavier repair work, and setting up cleanings of the space. The Facility Manager will have a small office at The Sumptuous Ballroom and will work during the daytime. Event managers from the catering staff will be present during the events. The Facility Manager will be trained by and report to the COO.

Personnel Plan

The personnel table shows full-time personnel only.

A full-time administrative assistant keeps the books for the business and process A/R and A/P.

Sales staff, beginning at one, are managed by the CEO. A salesperson will be added in year 2 and again in year 3. The new salespeople will be dedicated to sales of The Sumptuous Ballroom and will work on salary plus a 3% commission on sales.

The kitchen is staffed by a salaried head cook and one assistant cook paid by the hour.

Events are staffed by a roster of 30 event managers, cater-waiters, bartenders, and other staff. Most staff are cross-trained between the various roles.

Financial Plan investor-ready personnel plan .">

Sumptuous Cuisine Catering will fund its expansion largely though its own cash reserves and a loan for the purchase of The Sumptuous Ballroom.

The funds needed include:

• $2 million for purchase of The Sumptuous Ballroom
• $100,000 for improvements
• $50,000 for equipment for the ballroom
• $82,500 for marketing devoted to The Sumptuous Ballroom acquisition

Sources for the funds include:

• $1.6 million mortgage
• $270,000 in convertible debt from investors for an equity stake of 10% in Sumptuous Cuisine Catering (diluting the current ownership equally) and 10% interest paid over three years. Likely investors include family and angel investors interested in lower risk than in a start-up firm, along with some guaranteed returns
• $300,000 in cash reserves of Sumptuous Cuisine Catering
• Cash flow surpluses in the later half of 2010 to make up the remainder

The business will return to stronger profits and gross margins after the acquisition.

Important Assumptions

The table below presents the assumptions used in the financial calculations of this business plan.

Break-even Analysis

Due to the high fixed costs of the venue, the monthly break even is rather high, as shown below. This would be approximately 9-10 events at $10,000 per event. Revenue is higher for The Sumptuous Ballroom events due to the ballroom rental fee and greater leverage to provide additional services to clients, than for revenue from off-site events.

Projected Profit and Loss

Gross margins will improve for the business as ballroom rentals build as a revenue stream. Facility rentals do not have a direct cost of sales, although higher fixed costs are associated with The Sumptuous Ballroom than with the core business.

Subcontracted services are the other major cost of sales category, and incur a higher cost of sales, at 80% of subcontracted services sold, than other categories. These services (like floral design, rental furniture, etc.) are discounted by the vendors because of their relationship with Sumptuous Cuisine Catering. The effect is that Sumptuous Cuisine Catering bills these services on to clients at the vendor’s advertised rates and takes their margin of 20% on those revenues.

Marketing will be higher in the first year to accommodate the additional marketing activities described in the marketing strategy and milestones table. Depreciation will be for the existing equipment in the catering kitchen and for the installed sound and networking equipment in the venue.

Rent is for the catering kitchen and office only, as the ballroom will be purchased by the business. Utilities will be much higher than previously due to the high electric, heating, and air conditioning costs of the new space compared with the kitchen and office alone. Insurance also must increase significantly from previous levels due to the need for general liability for the space and guests.

Payroll taxes are 15% of payroll (which includes the event staff cost of sales) and employee benefits (including health insurance, 401K contributions for employees who with tenure over 2 years, vacation and sick pay) are 10% of payroll and event staff costs.

Office expenses cover maintenance of computer equipment and sundry supplies for the office. Facility cleaning and maintenance includes a budget for $200 of maintenance and an estimate for cleaning which will grow as use of the ballroom scales up. Cleaning will be provided by an outside vendor and managed by the Facility Manager.

Projected Cash Flow

The projected cash flow table and chart show the business’s investment in The Sumptuous Ballroom, a $2 million purchase. The asset will be purchased with 20% down and a $1.6 million 15-year mortgage. An additional $270,000 in convertible debt will be raised at 10% interest for three years.

In addition to this investment, $50,000 in depreciable assets will be purchased (sound system, office set-up for the facility). Small investments in replacing these assets and augmenting them with strategic purchases will be made in future years. Current assets ($100,000) purchased will include signage and improvements to the venue.

The business will reach cash flow break-even in July 2010.

Projected Balance Sheet

The balance sheet shows the increasing strength of the business as its mortgage is paid off and profits are earned from the expansion of the business. Accounts payable will rise significantly from previous levels due to the added expenses taken on by the business when The Sumptuous Ballroom opens.

Business Ratios

The table compares the business ratios of Sumptuous Cuisine Catering to caterers in the $1 million to $5 million revenue category. Caterers with banquet halls are covered by NAICS industry code 722320, or SIC code 5812.

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Moscow-City – The Moscow International Business Center

• 3 years ago

Moscow-City is an iconic location for life and work in Russia’s capital. Enormous skyscrapers, business centers, the best restaurants and retail spaces – all this is concentrated in one place. The ultramodern Moscow-City towers are truly striking in their outward appearance, and the layout of the apartments inside and the fantastic views that can be seen from the higher floors are nothing short of impressive.

This skyscraper compound, often referred to as Moskva-City, is the Russian take on Manhattan, where businessmen strike multi-million dollar deals daily while ordinary life goes on next door. Its state of the art spaces offer the ultimate convenience. The infrastructure of this business district is so well-developed that anyone can find something interesting for themselves here: from residential apartments to boutiques, clubs, exhibitions and more.

When the foundations for the Moscow-City skyscrapers were laid, a special kind of concrete was used, the properties of which are amplified by many times compared to standard concrete. Even in the event of a plane crashing into one of the buildings, the structural integrity of the towers will be preserved.

The architects of the Moscow-City Business Center have created a unique locality that has integrated into itself the hub of the capital’s business life and a whole ensemble of historical monuments. Anyone can admire the beauty of these skyscrapers from within or without the compound. There are also a number of apartments for sale or rent available in the MIBC itself. But first, let’s have a look at some more interesting facts about the financial core of Russia’s capital.

• 1 How It All Began
• 2.1 Moscow-City Central Core
• 2.2 Tower 2000
• 2.3 Evolution Tower
• 2.4 Imperia Tower
• 2.5 Moscow Tower and St. Petersburg Tower
• 2.6 Steel Peak Tower
• 2.7 Federation Tower
• 2.8 Mercury City Tower
• 2.9 OKO Tower Complex
• 3.1 Afimall City Shopping Center
• 3.2 Bagration Bridge
• 3.3 Expocentre Fairgrounds
• 4 Renting and Buying Real Estate in Moscow-City

How It All Began

The history of Moscow-City goes all the way back to 1992. The government of Moscow at the time wanted to bring into existence its own skyscrapers like the ones in London or New York. And the idea caught on. In 1992 the project for the construction of the huge “Moscow-City” MIBC compound was enthusiastically approved, kick-starting the painstaking preparatory works. The original intention was that the skyscrapers would only house office space. However, as time went on, the towers began to welcome in ordinary residents who wanted to live on the territory of this business and finance hub.

Moscow-City is undoubtedly a city within a city. Its grandeur is mind-boggling. It is perfect in every way: from location to infrastructure. And today, anyone can get a feel of the atmosphere of the “capital city” of Russia’s business world – many of the apartments in Moscow-City are available for rent. Any citizen of Russia and even nationals of other countries can make use of these offers.

What It’s Like in 2021

Today Moscow-City is not just a magnificent and fascinating sight, but also a real hub for the work, life and leisure of thousands. Its infrastructure is organized in such a way that there is no need to leave the territory of the “city within a city” at all. This business district contains everything one may need for work and recreation. And if one does decide to venture out into the larger metropolis, the MIBC’s three subway stations make this remarkably simple to do.

Moscow-City stands on the Presnenskaya Embankment . Each of the buildings in the district has a name, which simplifies its identification. Some of the buildings form complexes that are united under one name, such as the Neva Towers and the Naberezhnaya Tower complex of two skyscrapers and one high rise. There are a total of 16 towers in the MIBC, of which the most popular are:

• Moscow-City Central Core;
• Tower 2000;
• Evolution Tower;
• Imperia Tower;
• City of Capitals (Moscow Tower and St. Petersburg Tower);
• Steel Peak Tower;
• Federation Tower;
• Mercury City Tower;
• OKO Tower Complex.

Moscow-City Central Core

This is the most complex building within the MIBC compound. Its total floor area is a whopping 1 476 378 sqft (450 000 m²). It consists of two massive parts, each of which boasts a truly impressive infrastructure. The underground part includes 3 Moscow Metro stations, a parking lot for automobiles and a shopping mall. The aboveground part houses a concert hall and a hotel.

Tower 2000 is a skyscraper having 34 stories. Its total floor area is 200 318 sqft (61 057 m²), most of which is office space. The key feature of this skyscraper is its direct connection to the Bagration Bridge, which has its own shopping arcade. The tower has everything one may need while working here, including a large parking lot and several restaurants.

Evolution Tower

This elegant structure is 836 feet (255 m) high – that’s a whole 54 stories! The total floor area here is 554 462 sqft (169 000 m²). The Evolution Tower’s key feature is that it has its own Wedding Hall. This skyscraper houses large office spaces, a parking lot and several restaurants.

Imperia Tower

MIBC’s Imperia Tower is the undeniable focal point of the MIBC’s business life. Its height is 784 feet (239 m), which means one can hold conferences and resolve key business matters on the 59 th floor! And that really is amazing! The tower has everything: offices, hotels, restaurants and parking lots. But if you want a truly unforgettable experience, visit the viewing platform! It is situated on the 58 th floor and a simply astounding view of Moscow can be seen from it.

Moscow Tower and St. Petersburg Tower

The Moscow and St. Petersburg Towers are the chief representatives of the MIBC. The Moscow Tower has 76 stories and is 990 feet (302 m) high, while the St. Petersburg Tower has 65 stories and stands 843 feet (257 m) tall. Both towers offer fantastic views of the capital city.

Most of the floors of these two skyscrapers are taken up by luxurious sky apartments. There are also several recreational and entertainment centers, office spaces, restaurants, etc.

Steel Peak Tower

Also known as the Eurasia Tower of Moscow-City, this supertall skyscraper has a total of 680 912 sqft (207 542 m²) of floor space. Most of this is taken up by offices, and the rest – by residential quarters (around 65 616 sqft or 20 000 m²). The tower also houses a number of the greatest restaurants, studios and shopping centers.

Federation Tower

The Federation Tower is a complex of two skyscrapers, known as Tower East and Tower West. Tower East is the second highest building in Europe (the first is a skyscraper recently erected in the city of St. Petersburg). Its height is a colossal 1 223 feet (373 m) and that makes 95 stories! Tower West, on the other hand, is noticeably shorter at 794 feet (242 m).

The Federation Tower is a multifunctional complex.

Mercury City Tower

The Mercury City Tower skyscraper is widely known as one of the tallest buildings in Europe. Its height is 1 112 feet (339 m) and it has 75 stories. It is multifunctional by concept, holding within its walls shopping centers, offices and all kinds of other spaces. It is also possible to rent apartments here.

OKO Tower Complex

The OKO Tower Complex consists of two towers – the North Tower (49 stories and 803 ft or 245 m in height) and the South Tower (85 stories and 1 155 ft or 352 m in height).

Each of the MIBC’s tower complexes has its own recreational and entertainment areas, restaurants and parking lots. The top floors of most of these buildings contain luxurious fully-furnished apartments. At night, the towers shine with bright lights, while inside them the panoramic windows reveal astounding views of Moscow. This breathtaking view of the capital of Russia is why visiting Moscow-City is a must!

What Not to Miss

There are many interesting landmarks within the Moscow-City compound, but three of them are truly deserving of special attention:

• The Afimall City Shopping Center;
• The Bagration Bridge with two galleries and a shopping arcade;
• The Expocentre Fairgrounds.

Afimall City Shopping Center

The Afimall City Shopping and Entertainment Center is located in Moscow-City’s Central Core. It is divided into 4 zones, each with its own theme – one for every season of the year. The shopping center houses the biggest indoor fountain found worldwide. The height of this watery wonder is 118 feet or 36 meters.

The shopping and entertainment center contains everything one might expect from one of the largest centers of its kind:

• Retail brand stores;
• Exhibitions;
• Game rooms;
• and Restaurants.

The main recreational space is roofed with a giant transparent dome, which is an impressive sight to behold.

Bagration Bridge

Bagration Bridge with its upper and lower galleries has a shopping center all of its own and was the first structure to be built as part of the Moscow-City business district. Its lower gallery is a shopping arcade and its upper gallery is an open-air viewing platform with a spectacular view of the MIBC and the Moskva River. The hall of the bridge houses the 23 foot tall sculpture called “Tree of Life”. Having gone through the bridge via either one of its two galleries, a pedestrian would find themselves standing right on the Kutuzovsky Prospekt.

Expocentre Fairgrounds

The Expocentre Fairgrounds exhibition venue is located at the very heart of the capital. The first exhibition held at the Expocentre happened all the way back in 1959, much earlier than the MIBC was erected. Today it is the venue of many interesting events.

Exhibitions with very diverse themes are regularly held at this complex. An up-to-date schedule can be found on the official webpage of the Expocentre. The events can be free or fixed-price entry, depending on their type.

Renting and Buying Real Estate in Moscow-City

Moscow-City is not only a work and business hub, but also a residential neighborhood. Any citizen of Russia can rent or buy apartments or elite sky lounges here. The variety of residential real estate available inside the skyscrapers is impressive, including options for any pocket. The following buildings in the MIBC contain residential blocks:

This skyscraper has a mirror glass façade which reflects the passing clouds. Just imagine how beautiful that looks! Anyone can buy an apartment in the Federation Tower. Such properties are not only a good investment, but also a mark of prestige. The average price of residential real estate here is 45 million rubles for an apartment with a total floor area of 334 sqft (102 m²). The average price of a square meter (3.28 square feet) is in the range of 650 to 700 thousand rubles. There are two- and three-room apartments available in the Federation Tower, each with its own loggia. As for rent, the minimum price of one month’s stay in a three-room apartment in this skyscraper is 300 000 rubles per month.

The Mercury City Tower skyscraper welcomes citizens from all parts of Russia. This building is no less tall than the world-famous Dubai skyscrapers. Living in its apartments is a delight. The minimum cost of an apartment in the Mercury City Tower is 75 million rubles. The average price of a square meter (3.28 square feet) is 800 thousand rubles. And for those looking for a lower price point, some of the properties are also available for rent – in this case you will pay a minimum of 250 thousand rubles per month.

The Imperia Tower is a key cluster of interesting offers. The best options for buying and renting apartments within the MIBC can all be found in this skyscraper. The lowest price of a residential apartment here is 40 million rubles. A square meter (3.28 square feet) in a luxurious apartment in the Imperia Tower currently costs 600 thousand rubles, while the price range of the listings available for rent in this skyscraper is from 350 thousand all the way up to 1 million rubles per month.

This complex, standing on a faceted or “crystal” base, is an architectural engineering project boasting spectacular design. Behind its impressive façades is an abundance of penthouses and apartments having floor areas in the range of 262 sqft (80 m²) to 984 sqft (300 m²). The minimum price of an apartment in the OKO Tower Complex is 40 million rubles (the price of a square meter (3.28 square feet) is 500 thousand rubles). You can rent an apartment here starting from 400 thousand rubles per month.

City of Capitals

The City of Capitals is an exemplary architectural complex. Its sum appearance gives the impression of a huge city. Inside its walls are spacious apartments available for purchase and rent. This complex is considered to be especially prestigious. The prices of apartments here start from 50 million rubles, while the minimum cost of renting is 400 thousand rubles per month.

Please note! The price of real estate available for purchase or rent depends on: the tower, the floor, the total floor area, the furnishings and/or interior design, and other factors.

The key advantages of buying/purchasing real estate in Moscow-City are:

• Favorable location;
• Convenient transportation links;
• Well-developed infrastructure;
• High safety level;
• Efficient architecture;
• Panoramic windows.

Buying real estate in Moscow-City is very much a rational decision, most appealing to those who value the ultimate level of comfort. The residential apartments here boast impressive interior design solutions executed in the contemporary style.

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