sports camp business plan

Summer Camp Business Plan Template

Written by Dave Lavinsky

Summer Camp Business Plan

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their summer camp facilities. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a summer camp business plan template step-by-step so you can create your plan today.

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What is a Summer Camp Business Plan?

A business plan provides a snapshot of your summer camp as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Summer Camp

If you’re looking to start a summer camp, or grow your existing summer camp, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your summer camp in order to improve your chances of success. Your summer camp business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for Summer Camp Businesses

With regards to funding, the main sources of funding for a summer camp facility are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings and bank loans are the most common funding paths for summer camps.

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How to write a business plan for a summer camp facility.

If you want to start a summer camp or expand your current one, you need a business plan. Below we detail what should be included in each section of a summer camp business plan.

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of summer camp you are operating and the status. For example, are you a startup, do you have a summer camp that you would like to grow, or are you operating a chain of summer camp facilities?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the summer camp industry. Discuss the type of summer camp you are operating. Detail your direct competitors. Give an overview of your target market. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of summer camp you are operating.

For example, you might operate one of the following types of summer camps:

• Sports Summer Camp: this type of summer camp focuses on helping campers practice and train for a particular sport.
• Religious Summer Camp: this type of summer camp includes traditional camp activities with a religious enhancement, such as prayers, discussions and devotional readings.
• Day Camp: this type of summer camp is where activities only take place during set daytime hours, and campers are picked up to go home every night.

In addition to explaining the type of summer camp you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of camp reservations, number of positive reviews, total number of campers that have finished the program, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the summer camp industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the summer camp industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your summer camp business plan:

• How big is the industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your summer camp? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your summer camp business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: parents of young athletes, churchgoing parents, and parents of kids with disabilities.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of summer camp you operate. Clearly, parents of kids with disabilities would respond to different marketing promotions than parents of young athletes, for example.

Try to break out your target market in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most summer camps primarily serve customers living in their same city, region or state, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other summer camps.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes summer academies and sports leagues. You need to mention such competition as well.

• What types of customers do they serve?
• What types of camp activities do they provide?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better camp activities and experiences?
• Will you provide services that your competitors don’t offer?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a summer camp business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of summer camp company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to running a summer camp, will you provide transportation to and from the camp, or any off-season programs?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the services you offer and their prices.

Place : Place refers to the location of your summer camp company. Document your location and mention how the location will impact your success. For example, is your summer camp located in a remote area, at a school, at a sports complex, etc. Discuss how your location might be the ideal location for your customers.

Promotions : The final part of your summer camp marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Advertising in local papers and magazines
• Reaching out to local websites
• Social media marketing
• Local radio advertising

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your summer camp, including marketing the camp, speaking with interested families, making reservations, planning camp activities and running the camp.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to book your 100th camper, or when you hope to reach $X in revenue. It could also be when you expect to expand your summer camp to a new city or location.  

Management Team

To demonstrate your summer camp’s ability to succeed, a strong camp director and management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing summer camps. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing summer camps or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement

Balance Sheets

Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your summer camp, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a summer camp:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your camp location lease or descriptions of camp programs you are working on.  

Putting together a business plan for your summer camp is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the summer camp industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful summer camp.  

Summer Camp Business Plan FAQs

What is the easiest way to complete my summer camp business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Summer Camp Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of summer camp business you are operating and the status; for example, are you a startup, do you have a summer camp business that you would like to grow, or are you operating a chain of summer camp businesses?

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Summer Camp Business Plan: Blueprint for a Thriving Camp

Are you planning to start your own summer camp? After all, they can be a rewarding and profitable endeavor! However, there’s a lot of work and planning that goes into starting a new camp, and many different factors to consider – including an effective summer camp business plan. 

If you want your camp to be a success, you need to start out on the right foot. 

Luckily, in this article, we’ll give you some of the tools you need to make an amazing camp! We’ll cover all the basics you need to get started, including: 

• Understanding the summer camp market
• Defining your camp’s vision and mission
• Analyzing your competition
• Developing a robust camp program 
• Financial planning and budgeting
• Marketing and promotion strategies
• Operational planning
• Risk management and safety protocols
• Measuring success and growth opportunities.

Let’s get into it so you can start planning your camp ASAP! 

Understanding the Summer Camp Market

While the summer camp industry was at the highest it has ever been in 2018 and 2019, the COVID-19 pandemic understandably led to the market taking a massive hit. 

However, summer camps are now getting back into the swing of things and the market is growing once more. 

This means it’s a great time to join the playing field, with renewed interest and gaps in the market from business closures. 

A big part of ensuring interest in and profitability of your summer camp is knowing your area. 

Naturally, there’s increased demand for camps in areas that are more densely populated.

If you’re just starting out, it’s unlikely that campers are going to want to travel too far to your camp unless you have major attractions like unique facilities, a beautiful body of water, or stunning nature. 

Many parents place their kids in camp while they’re working, so it’s essential that your camp is easy to commute to (unless it’s an overnight camp which provides more flexibility!). 

It’s also key to have an attractive theme. A recent market analytics publication showed that the most popular types of camps currently are (in order of popularity): 

• Sports camps
• Wilderness camps
• Team building camps
• Community Service camps, and 
• Farming/Ranching/Gardening camps.

Play to your strengths, your budget, and what’s popular in your area when choosing what type of camp to run! 

Defining Your Camp’s Vision and Mission

Once you’ve researched your market, you need to clearly define the mission of your camp before you can do anything else. 

As well as thinking about your target audience, you need to consider budget constraints and logistics. 

For example, running a daytime crafts camp takes a lot less overhead than an overnight sports camp. However, it will likely also be less profitable in the long run. Try using these questions to clarify your camp’s vision!

• If I could run the camp that I think would be the most popular, what would it be?
• What special skills, assets, or attributes can I bring to make a popular and unique camp? 
• What are the barriers (budget, location, training, etc.) that are preventing me from starting that camp? 
• Which of these barriers can I reasonably expect to overcome (and how), and what will I need to compromise on? 
• How can I describe my camp in clear, succinct, and marketable terms? 

Try and have your mission written down in clear, easy-to-understand terms with little room for confusion so you have a strong starting point to begin planning off of. 

Analyzing Your Competition

Once you know what type of camp you’re going to start, you need to see what else is out there. 

If there’s a camp in your area that is very similar and already popular, try and find out if they’re at capacity. 

If they can easily accommodate the demand, you may need to go back to the drawing board. If not, you may have identified a need for your camp in your community! 

Generally, you’ll want your camp to stand out from others. Make sure you are offering a unique and attractive service that’s not available elsewhere. 

Look at news and forum boards to find out what parents and campers like about the camps in your area, and (more importantly) what their pain points are.

If your camp can solve your customers’ problems with your competition, you’ll be a clear frontrunner! 

Developing a Robust Camp Program

You need to be able to make good on what your camp is offering, whether that’s a fun time, honing a skill, education, physical activity, or a mixture of the above. 

You need to consider the theme of your camp, as well as the target age group of campers. 

For instance, younger children may need designated nap time and more time to take breaks and run around, while older kids and teens will be able to focus on a single task for longer (though they’re likely still going to want ample time to goof off!).  

Make sure you have a list of your goals for the camp, especially if you’re having an educational curriculum. 

Then plan on how you will achieve those goals by breaking them down into small, easily actionable steps with a clear timeline. 

You’ll need to be able to communicate well with prospective parents exactly what their children will be doing at your camp and what they can hope to gain from the experience. 

Financial Planning and Budgeting

The most important step to ensuring your summer camp is profitable is watertight financial planning and budgeting. 

Once a camp is situated, they can turn anywhere from 25 – 40 % profit. However, it takes both time and strategy to reach those numbers, and start-up costs can be high! 

Make sure to take into account the price of equipment, location, and training of staff, as well as their wages when you’re working out how much to charge for your camp. 

More skilled staff will need to be paid at a higher rate, while high school or university students will be your most likely employees if you just need another pair of hands. However, it’s still great to pay them a living wage if you can! 

You should also always allow for some wiggle room for unexpected expenses or disasters, as you don’t want to be out of pocket if something goes wrong. 

You’ll also need to ensure you have a POS system, ledgers, and payroll software set up and tested before you start hiring staff and enrolling campers. 

Marketing and Promotion Strategies

For your camp to make any money at all, people have to attend – and for them to attend, they need to know about it! 

Make sure to make use of social media, digital marketing, and local community groups, but don’t discount the old-school marketing strategies like flyers and even word of mouth. 

Reach out to local schools to see if they’re looking for summer partnership programs; you may get free advertising or even cheaper venues and equipment in exchange for curriculum-aligned summer goals. 

Attend local events to promote your camp as well, and take a look into programs that facilitate the grouping of camps or direct parents to camps that suit their needs. More than anything, it’s important to get your name and brand out there! 

Operational Planning

With summer camps, it’s essential that everything runs smoothly from start to finish. 

Make sure to secure your location early, and to do a walk-through at setup before the start of camp to ensure you have everything you need and that everything is working properly. 

You’ll also need a plan for camp equipment when the camp ends, whether that’s storage, repurposing, or renting. 

Maintain open lines of communication with your staff, and make sure everyone knows when they’re expected to be working. 

Remember: you’re the one managing the camp, so it’s your job to ensure staffing and cover – not your employees. Have a clear schedule for breaks as well; you want everyone to be at their best! 

Risk Management and Safety Protocols

It’s important to follow official protocols to ensure your camp is running legally and safely . 

The fine details on what you’ll need to do vary between state and region. However, as a bare minimum, you need to ensure that you’re registered as a business and have formal contracts for your staff. 

You also need to keep health and safety protocols in mind. Your location will likely need permits, fire safety protocols, and other measures in place. 

You can find information on exactly what is required from your town or state governmental website, or in person at places such as the library or town hall. 

You also will need to research the training requirements of your staff based on the activities at your camp and the age of your campers. 

As a bare minimum, some first aid training and CPR certification are always a good idea. If your camp has physical activity (especially if it’s water-based), more rigorous safety training will be necessary. 

Make sure to have parents inform you of any allergies, health problems, or other special needs of their campers before they enroll in the camp. 

You need to ensure you can accommodate them and keep their child happy and safe! 

On the first day of camp, go over safety plans with your campers (including fire and other emergency plans), and make sure to remind them of these regularly especially if you have younger campers. 

Measuring Success and Growth Opportunities

If you’re looking to run a super successful camp, the best way to learn is to do it! 

Keep detailed notes about issues each day, what you did to overcome them, and what steps you can take to prevent them from happening in the future.

Make sure to note down your successes as well; after all, camp is hard work and you need to remember your wins! 

Track what features of camp were particularly sought after by parents and campers, and what ones weren’t the draw you thought they’d be. 

If possible, ask the campers and their parents for feedback directly at the end of camp! 

If your camp was a success, it’s never too early to think about how you can upscale for next summer or even to adapt into a winter holiday program! 

Final Thoughts

While running a summer camp can be a profitable and rewarding business, there’s a lot that goes into running a successful camp.

However, following this basic blueprint, we hope you now have a good idea of what it takes and are excited to start planning your camp!

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How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

Sports Camps 101: The Ultimate Guide to Running Successful Sports Camps

Take your camps to the next level with these 13 tips that will bring athletes and parents back year after year.

For many sports organizations, camps are the bread and butter of their business. Knowing what to teach athletes at your training programs, lessons, and classes is where you excel, but how prepared are you when it comes to the logistics of running those programs? Whether you are planning a community day camp or a week long overnight camp, there are consistent trends in how successful sports camps organize and structure their events.

Upper Hand exists to help sports and fitness businesses grow, which is why we’ve created a checklist to get you thinking about how you can plan and execute your next camp. By offering 13 must-do steps to get you started with registration, curriculum, staffing, and evaluation, we hope this guide allows you and your team to take your upcoming camps to the next level. Get started preparing your camps for success with our guide!

13 Best Practices for Sports Camps

1. simple registration & check-in.

The first experience athletes and parents will have with your camp begins long before they arrive at your site, with your online registration. Ensure that your registration process is streamlined and simple by using user-friendly scheduling software. Once athletes arrive to camp, use clear and direct signage to give parents the best impression you possibly can before they drop off their kids. Make sure that signage offers clear direction as to where parents and athletes should begin the check-in process, and take time to plan out a structured check-in system to minimize confusion.

Make sure your staff members are clearly identifiable and wearing similar uniforms. In addition, ensure that they have been informed of their assigned duties before the check-in process begins. Each staff member should be interacting with athletes and their parents!

If it’s an overnight camp, there should be staff directing traffic, helping parents with luggage, and in the dorms helping with the move in process. The check-in process is one of the most important parts of the camp experience (and usually the most overlooked). Make sure parents feel comfortable leaving their kids with your staff. Remember, first impressions are everything!

2. The Welcome Meeting

After the athletes have completed their first session and have settled into their surroundings, hold a camp-wide meeting to go over basic guidelines, rules, camp timelines, and additional details. Introduce the staff, go over the week’s agenda at a high level, and get your athletes excited for their camp experience. Having the rules on a hand out is a good idea so you can always refer back to it in case of any behavioral issues. A welcome meeting is a simple way to bring the entire camp together so everyone is on the same page. It builds the groundwork for a successful and united camp experience.

3. The Training Rotations

Whether day or overnight, most camps will break the days up into three to four sessions. The morning is the most important session of the day and ideally, should be structured into rotations. A rotation can take place in-terms of which coach is working with any given group of athletes. Not only is it fun for the campers, but it also allows them to learn from different coaches. All coaches have their own coaching and communication methods that may connect with one athlete more effectively than with another. Make sure the stations all relate to a predetermined topic or theme for that day to create consistency. The afternoon and evening sessions should take those topics learned during rotations and provide execution opportunities in game-like situations.

4. Start with the Fundamentals

It might be tempting to throw out a ball and tell the kids to start playing, but it is crucial to start with the basics first. Teach athletes the proper techniques and mechanics for better shooting, throwing, passing, defensive stances, tackling, batting or pitching. The last thing you want is for athletes to build on bad habits and improper techniques. It may not be the most exciting part of camp for either campers or staff, but it’s crucial because it gives you a solid foundation to build on in the following sessions.

5. Continually Evaluate

Just because you have assigned athletes to an age group or division, does not necessarily mean they should stay there throughout the entire camp. In fact, it’s a red flag if you do not have to make any adjustments after the first few sessions. Since athletes are typically placed by age group, you may notice that one kid is really good and bump him or her up an age group, or vice-versa. There are a lot of different talent levels that attend camps. Some young athletes may be there to be seen by college coaches or to make their varsity high school team, while others might be there because their parents needed a babysitter.

Make adjustments to ensure kids are placed in the right competitive environment by using activities and drills that focus on the fundamentals of the sport. The best way to do this is by evaluating their technical abilities in practice sessions, as well as in small sided games. Coaches should continue to reevaluate throughout camp to move athletes to new groups as their skills advance and make adjustments when appropriate. Keep in mind, when playing in teams it is important to create teams that are as even as possible so everyone enjoys camp!

6. Invest in your Staff

Your staff is the single most important part of your camp, and whether you have five staff members or 50, your staff is certain to have a variety of experiences and a wide range of athletic expertise. Use this to your advantage. The younger and less experienced staff members shouldn’t be coaching the oldest kids. Place your staff with the appropriate ages and skill levels. You should always have coaches that provide demos and examples. In many cases, you’ll have excellent coaches who are far removed from their playing days, which is where you can utilize younger staff members to provide the demos. You can also put them in activities so young athletes can experience the high level of play they provide. They are the “pros” and become role models to your campers. Make sure you have a staff that truly cares, engages with the kids, and has fun!

It’s also important to have an individual or team of admin assistances behind the scenes who can coordinate schedules, answer parent inquiries, and relay all the ins and outs of camp processes.

7. Medical Support

You’d think it’s a no-brainer, but there are camps that have completely forgotten about supplying hydration for the athletes at their facilities. Each field or court should have a water station, and be sure to have a medical trainer or action plan in case any incidents arise.

8. Don't Forget the Gear

Let’s be honest – we all love getting free gear, and the same goes for the kids! Each camp you run should have a t-shirt that athletes receive the first day. These shirts become sentimental objects for these young athletes, for years to come. It’s a great marketing investment, as they’ll continue to wear these after the camp, PLUS it allows you to get a great camp photo! If you have other branded items, set up a small retail shop where parents can purchase items for their young athletes upon pickup to generate additional revenue.

9. Plan for the Unpredictable

Make sure to have a backup plan in case mother nature strikes. If you don’t have access to an indoor facility, have some highlight videos you can project on a wall or plan trivia games. We all know how weather or unpredictable circumstances can change plans in an instant. The last thing you want is unhappy parents who feel their kids sat with nothing to do for four hours of the day. These plans can also be used if it’s extremely hot and kids are fatigued. Make adjustments to make sure the kids have an experience that goes above and beyond the other camps they’ve attended.

In addition, have a staff member or two who can fill in if needed. If something happens – you get pulled into a meeting, get a flat tire, anything – you’re going to need someone who knows the schedule and can coordinate staff and campers.

10. Provide an X Factor

The first thing parents will ask when driving away at the end of camp is “What did you do at camp? Did you learn anything?” Ask yourself that question, and if your answer is “we played soccer,” you didn’t do a good job at creating a memorable experience. Create an experience that will sell next year’s camp for you. Some added fun experiences like staff demos or giant water balloon fights can make all the difference!

11. The Final Competition

Typically, on half of the final day at camp, there should be some type of tournament or competition that brings all of the pieces together. Don’t limit the players to working on the fundamentals, but instead have your athletes focus on bringing together the skills they learned from all of the drills and rotations they worked on during the duration of camp. This is the perfect time to go full-sided and let them have fun! If you’re doing a tournament, make sure that losing teams don’t sit out the rest of the day.

Be sure to invite parents to the final competition so they can see how much their kids have learned and watch how the staff and athletes interact. This is a great opportunity to show off your team’s coaching skills and get parents thinking about enrolling them in your camps and clinics all year round!

Before the campers head home, bring the entire camp together with the parents to hand out awards by age group. It’s amazing to see how happy some kids are to win MVP, Best Offensive Player, or Most Improved. You can also give Coaches’ Awards to reward great kids that might have been less skilled.

Awards get competitive juices flowing and may inspire your young athletes to come back for the next camp to keep improving their skills!

Related: Alternatives to Participation Trophies in Sports

13. Evaluations & Continued Growth

Hand out evaluations to share what athletes should work on over the next year . Try not to give out many low scores. You don’t want to discourage the athletes, but you also don’t want them to feel like they’ve already made it. Evaluations can be time consuming, but they are extremely important for the athletes and should be done properly and thoughtfully. Use this as an opportunity to include your email address. This opens up continued communication so athletes and parents can reach out to ask questions about drills and continue working with you in the future.

Related: Ultimate Guide to Effective Athlete Feedback & Evaluations

While your main goal at camp is to provide a safe and exciting time for kids, it’s no secret how much revenue camps can provide if they’re done right. Take these 13 tips into consideration when planning your next sports camp for an improved camping experience! If one kid has a great experience, next year he or she might not only return, but could also bring a friend or teammate. There are many sports camps out there that parents can send their kids to. Make sure you are putting in the work it takes to make your camp stand apart to turn one camper into many!

Get this guide delivered to your inbox!

Download a PDF copy to keep on hand or share with your staff.

Related Resources

Ultimate guide to effective feedback and evaluations.

Get 9 tips and best practices on getting the best from your athletes on and off the field.

Sports Budget Template

Analyze cash flows and beat financial goals with this financial template designed specifically for sports training businesses.

Athlete Evaluation Template

Propel athlete and client development by providing personalized assessments using this free athlete evaluation template.

Summer Camp Business Plan Template & Guidebook

As the summer season approaches, camp business owners are in need of a reliable and effective plan to make their camp a success. The #1 Summer Camp Business Plan Template & Guidebook offers a step-by-step guide on how to develop a comprehensive business plan in order to maximize profitability and reach one's camp goals. This template and guidebook provides an all-in-one solution for the aspiring camp owner, allowing them to gain insights from industry experts and craft a personalized plan.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Summer Camp Business [11 Steps]
• List of the Best Marketing Ideas For Your Summer Camp Service:

How to Write a Summer Camp Business Plan in 7 Steps:

1. describe the purpose of your summer camp business..

The first step to writing your business plan is to describe the purpose of your summer camp business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a summer camp business:

The purpose of our Summer Camp business plan is to create a safe, nurturing environment for children and young adults to learn and grow through outdoor activities and educational experiences, while ensuring that all participants are engaged, supported, and provided with opportunities to foster their creativity and collective spirit.

2. Products & Services Offered by Your Summer Camp Business.

The next step is to outline your products and services for your summer camp business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your summer camp business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your summer camp business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your summer camp business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a summer camp business?

To run a Summer Camp business, you may need the following equipment, supplies, or permits:

• Sleeping bags
• Sleeping pads
• Camping stoves
• Cooking equipment and utensils
• First-aid kits
• Water-treatment systems
• Business licenses and permits from local, state, and federal governments
• Liability insurance for campers and staff

5. Management & Organization of Your Summer Camp Business.

The second part of your summer camp business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your summer camp business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Summer Camp Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a summer camp business varies based on many different variables, but below are a few different types of startup costs for a summer camp business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your summer camp business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your summer camp business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your summer camp business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Summer Camp Business Plans:

Why do you need a business plan for a summer camp business.

A business plan for a summer camp business is important because it can provide a roadmap for starting and running a successful camp. It will also help you create measurable goals, identify potential risks and opportunities, forecast cash flow, secure financing, develop effective marketing strategies, and ensure that your camp is compliant with local laws and regulations.

Who should you ask for help with your summer camp business plan?

You should consult with a business advisor or ask a lawyer for help with your summer camp business plan. You may also want to connect with other summer camp owners in your area who may have helpful advice and resources.

Can you write a summer camp business plan yourself?

Yes, it is possible to write a summer camp business plan yourself. Writing a business plan requires research, organization, and an understanding of the summer camp industry. Additionally, it is important to include a financial and operational plan in your summer camp business plan. If you are unfamiliar with the process of writing a business plan, there are plenty of resources available online that can help you create one.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

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Sports Camps

Startup Costs: $10,000 - $50,000 Part Time: Can be operated part-time. Franchises Available? No Online Operation? No

Every year thousands of children and adults attend numerous sports camps across North America, and launching a sports camp has the potential to be a very profitable business venture, not to mention a whole lot of fun. The theme of the sports camp can vary from hockey to baseball to gymnastics, and just about any sport in between. The camp can cater to training kids or adults or both, and can be based on a day camp or weeklong format that includes accommodations for the camps' participants. If possible try to recruit a local sports celebrity to assist in coaching or training at the camp or at least a well-known amateur or professional athlete or coach who will publicly endorse the sports camp. The amount of income that can be earned operating a sports camp will greatly depend on a number of factors, including seasonal or year-round facility, number of participants trained, operating format, and overhead. Market the camp by ways of traditional print advertising and by initiating a direct-mail campaign aimed at sports and social clubs, associations, and at corporations looking for interesting ways to build a 'team player' attitude for employees. There are numerous requirements to starting this type of business, including safety and liability issues, equipment and location, special skills, and experience in the chosen sport. However, for the determined entrepreneur the time spent researching, planning, and setting up this type of business venture has the potential to justify the effort both financially and personally.

Sports Camps Ideas

Skiing instruction.

Assuming you're in a location where it snows and has mountains, this business is all downhill.

Sport Coach Training

More parents want their kids to succeed. And to do that they're willing to spend the extra bucks to hire a specialized coach.

Keep your eye on the ball of this business--it can cater to kids or adults.

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Summer Camp Business Plan Template [Updated 2024]

Summer Camp Business Plan

If you want to start a summer camp or expand your current summer camp programs, you need a business plan.

The following summer camp business plan template gives you the key elements to help you write a winning plan including the Executive Summary, Marketing Plan and Financial Plan.

You can download our Business Plan Template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of an example summer camp business plan. Once you create your plan, download it to PDF to show banks and investors.

I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Summer Camp Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

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Summer Camp Business Plan Template

JUN.05, 2018

Summer Camp Business Plan for Starting Your Own Business

Do you want to start a summer camp business? A summer camp, also known as sleepaway camp, is a supervised program for children/teenagers conducted during the summer months where they are offered a variety of specialized activities such as hiking, canoeing, campfires with or without academic activities.

A summer camp business is not easy to start since it requires a massive amount of initial capital along with an impeccable planning. Before starting this venture, you will have to do a thorough research so that you may get to know,  how to start a summer camp business .

Executive Summary

In order to start a new summer camp business, you need a professional to help you prepare a detailed business plan for summer camp . It will help you understand what you will need to startup your business. It gives a complete overview of what you will need in the next few years to prepare the ideal strategies.

We are going to cover all the important basics of a summer camp startup in this section of the best bussiness plan template for summer camp.

2.1 The Business

The Summer Town will be a summer camp located beside Mitchell’s Cove Beach in Santa Cruz, California.

It is located on a very serene and natural environment. At Summer Town, we are going to offer the right combination of physical and mental activities to help children thrive in an active environment.

2.2 Management of Summer Camp

The Summer Town will be owned and operated by Lily Jill, who has been working for some of the biggest summer camps in the United States for the last 11 years. Being experienced in this industry, Lily knows how to run a summer camp business and make it successful.

2.3 Customers of Summer Camp

Our customers will primarily be the kids, teens and young adults from across the country.

In our summer camp, we are going to assure their parents that their kids will stay in a safe and comfortable environment. Our summer camp is ideal for all the active kids who want to try new activities.

2.4 Target of the Company

This free business plan template for summer camp has listed all the activities and services we are going to offer like academic activities, fitness, and adventure sports.

Our company targets are summarized in the chart below.

In order to help you further, we are going to elaborate further with a sample business plan for starting up your summer camp.

Company Summary

3.1 company owner.

The Summer Town will be owned and operated by Lily Jill. Lily has been working for some of the biggest summer camps in the United States for the last 11 years.

She has vast exposure in activities, which combine science, wildlife, and traditional camp activities to provide the best and fun experience to clients.

3.2 Why the Summer Camp Business is being started

Lily is passionate to  start a summer camp business . She started off as a Group Leader and have since worked in a number of roles like Camp Director, Operations Support, and Trainer for companies such as Kingswood and Camp Beaumont. The reason behind her starting this business is her passion about it.

In this summer camp business plan model , you are going to discuss the passion and inspiration of the owner behind starting this business.

3.3 How the Summer Camp Business will be started

Lily has procured a beautiful building which was previously used as a small resort for starting her summer camp. The financial experts have forecasted the following costs for the start-up:

The detailed start-up requirements are as follows:

Services for customers

Before starting a summer camp business , you must decide what will you offer to the kids/teenagers who will become your customers since the planning of many subsequent things depend on this phase. The Summer Town will provide eight 4-bedroom units along with attached washrooms, laundry facilities, and fully-equipped kitchens. We will also offer a common outdoor swimming pool along with various other facilities. Our primary services to our target customers will be the all-inclusive summer camp package which includes 2 months stay along with all associated facilities, tons of interesting games, sports and hikes. In addition to this main package, we will also offer various short courses. Our main services include:

• Summer package
• Cooking course
• Computer course
• Weight loss course

In this summer camp business plan example , you need to elaborate in detail what types of courses and packages you are going to offer.

Marketing Analysis of Summer Camp Business

The most important component of effective  summer camp business plan  is its accurate marketing analysis that is why Lily acquired the services of marketing experts to help her through this phase. It is only after this stage that a good  business plan summer camp  could have been developed. If you are starting your summer camp on a small scale, you can do marketing analysis yourself by taking help from this  summer camp business plan template  or other  summer camp business plan sample  templates available online. If starting on a large scale, you must seek counsel from marketing experts.

When running a summer camp , you need to do proper market research and find what you need for your business to stand out.

5.1 Market Trends

According to IBISWorld report, the summer camp industry generates more than $3 billion in revenue as of 2016. Currently, there are more than 6,000 registered summer camps in the United States which are responsible for employing more than 28,000 people across the country. The industry is growing at an estimated rate of 3.3% but according to experts, the industry has still to grow. There are also many non-profit summer camps in the United States who aim to achieve other goals with their efforts.

5.2 Marketing Segmentation

Our target market is the kids, teens and young adults from across the United States. The psychological, health and social benefits of summer camps have been strongly established over the recent years and parents are now more than ready to send their children to these summer schools. In addition to providing a lot of fun, these summer camps also teach younger generation many moral values which they cannot learn in their classrooms.

Our experts have identified the following type of target audience which can become our future consumers:

The detailed analysis of our target audience is as follows:

5.2.1 Kids:

The first group comprises of the kids, studying in junior schools. We have prepared specific programs which contribute to the mental and psychological development of kids who join our summer camps. These kids will be subjected to various fun activities which include but are not limited to in-door and out-door games as well as various sports.

5.2.2 Teens:

The second category comprises of the teens, studying in high schools. In addition to providing fun and healthy activities for teens, we offer computer course, cooking course and weight loss course to them so that they can fully utilize their summer holidays to the fullest extent while also having the best time of their lives.

5.2.3 Young Adults:

The third category includes young adults, studying in colleges or universities. We have also prepared various programs in accordance with the mental standing of this group in addition to the three courses mentioned before.

The detailed market analysis of our potential customers is given in the following table:

5.3 Business Target

Our main business targets are:

• To achieve the net profit margin of $10k per month by the end of the first year, $15k per month by the end of the second year, and $25k per month by the end of the third year
• To balance the initial cost of the startup with earned profits by the end of the first year

5.4 Product Pricing

After considering our market competition and various other aspects, we have decided to price our packages in the same ranges as that of our competitors.

Strategy of Summer Camp Business

Sales strategy is an important component of the summer camp business plans because it decides how you will attract customers to generate revenue for your company.

6.1 Competitive Analysis

We will have a tough competition ahead of us because Santa Cruz houses many summer camps. Still, we hope to stand out due to the quality of our services. Our second competitive edge will be our unparalleled customer service which will be the best in town. We will treat every individual with utmost respect and make sure that they spent the best time of their lives in our summer camp. We will also ensure the security and safety of all kids and teens by implementing strict policies.

6.2 Sales Strategy

• We will market and advertise our summer camps on social and print media.
• We will offer a 15% discount on our services for the first three months of our launch.
• We will conduct seminars in schools and colleges for emphasizing the benefits of summer camps and hence will promote ourselves.

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

The personnel plan of our summer camp business model gives an estimate of how much cost will be incurred on the salaries of the staff.

When starting a camp for kids , you need to describe the number of employees as well as candidates you are going to hire. You cannot just manage the whole business without a well-trained staff.

7.1 Company Staff

Lily will manage the overall operations and will initially hire following people:

• 1 Accountant for maintaining financial records
• 3 Sales Executives responsible for marketing and discovering new ventures
• 5 Chefs for preparing food and offer cooking course
• 14 Service Assistants for undertaking various day-to-day operations
• 12 Cleaners for keeping the camp in a perfectly cleaned shape and undertaking other cleaning tasks, like laundry
• 4 Drivers for Airport pick-up and transfer service
• 1 Nutritionist for providing weight loss course
• 1 Computer Technician for offering computer course
• 1 Doctor for providing medical service in case of emergency
• 1 Facility Manager for managing all facilities and equipment in the camp
• 1 Front Desk Officer for acting as a receptionist
• 4 Security Officers

7.2 Average Salary of Employees

Highly efficient service.

I am incredibly happy with the outcome! Alex and his team are highly efficient professionals with a diverse bank of knowledge!

Financial Plan

Finally, you will have to prepare a financial plan before you start summer camp business . Our financial plan outlines the development of the company over the next three years and is specifically developed to achieve the company’s short-term and long-term objectives.

If you are wondering how to start a summer camp , consider the following details.

8.1 Important Assumptions

In this section, list all the estimates of tax and interest rate over the next three years.

8.2 Brake-even Analysis

Here, you need to show the overall graph in which you can define the revenue of your company and milestones you are expecting to achieve.

8.3 Projected Profit and Loss

In this table, you need to list all the incomes and expenses you are going to expect in your business.

8.3.1 Profit Monthly

Here, you need to show the detailed overview of your monthly profits for the 12 months in the next 3 years.

8.3.2 Profit Yearly

Your investors by business plan may also want to know the annual profits your business can make. It will also help you determine the estimate annual profits for the next 3 years.

8.3.3 Gross Margin Monthly

You need to show up your gross margin on monthly basis in your business plan.

8.3.4 Gross Margin Yearly

Here, you can come up with annual gross margin you are expecting for the next 3 years.

8.4 Projected Cash Flow

Here, you need to analyze the balance over the cash flow expected in your business for the upcoming year.

8.5 Projected Balance Sheet

In this balance sheet, list all the assets and liabilities in your business in the long run.

8.6 Business Ratios

Detail all the projected sales growth you are going to expect in percentage.

Download Summer Camp Business Plan Sample in pdf

OGScapital staff also specialize in compiling such as toy shop business plan , childcare business plan , baby clothes business startup , starting a babysitting business , bouncy castle business plan , business plan indoor playground and many other business plans.

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Basketball Facility Business Plan Template

Written by Dave Lavinsky

Basketball Facility Business Plan

You’ve come to the right place to create your Basketball Facility business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their own basketball facilities.

Below is a template to help you create each section of your Basketball Facility business plan.

Executive Summary

Business overview.

Vertical Arc, a startup indoor basketball sports facility, is located in Grand Forks, North Dakota. The business was founded by Mark Andrews and Peter Knowles, former basketball players for the Dakota Wizards, a National Basketball Association Development Team, housed in Bismarck, North Dakota until 2012. Both Mark and Peter were considered leaders of their team and helped players on their team progress to the next level through training and advice on the part of Mark and Peter. Now that both leaders have moved into positions in the sports memorabilia industry, they believe it is the right time to take their leadership skills and basketball abilities onto the court by opening Vertical Arc, a basketball training facility for amateurs and pro players. Members of the public are also welcome, as are youth and children.

Vertical Arc will provide a comprehensive array of services for those who enjoy playing basketball any time, day or night. In addition to eight courts for on-going play, Vertical Arc hosts a workout room, with free weights and strength-training machines, men’s and women’s showers, steam rooms and an indoor lap pool.

Product Offering

The following are the services that Vertical Arc will provide:

• 8-court basketball facilities; 2 equipped with bleachers
• Tournament play twice a year; try-outs required
• Open basketball play schedules
• 24 hour court reservation system
• Children’s “Snow Days” with activities and games
• Children’s basketball camps (seasonal)
• Men’s workout room; Women’s workout room
• Free weights and strength-training machines
• Men’s shower room; Women’s shower room
• Men’s steam room; Women’s steam room
• Indoor lap pool
• Juice station

Customer Focus

Vertical Arc will target all individuals from ages 5 up in the Grand Forks, North Dakota and surrounding communities. They will target families to invest in “yearly family memberships.” They will target party planners and event coordinators to rent the facilities as an event venue. They will target community associations and groups to rent the facilities as an event venue. They will target area schools to rent the facilities. They will target children, ages 9-14 to invest in “junior championship league” basketball play. They will target parents to enroll their children in basketball fall, winter, spring and summer camps.

Management Team

Vertical Arc will be owned and operated by Mark Andrews and Peter Knowles. They are recruiting one of the basketball team members, Andre Rochelle, to be the senior basketball coach and general manager of the courts.

Mark Andrews and Peter Knowles are former basketball players for the Dakota Wizards, a National Basketball Association Development Team, housed in Bismarck, North Dakota until 2012. Both Mark and Peter were considered leaders of their team and helped players on their team progress to the next level through training and advice.

Both leaders have moved into positions in marketing within the sports memorabilia industry and believe it is the right time to take their leadership skills and basketball abilities onto the court by opening Vertical Arc, a basketball training facility for amateurs and pro players. Members of the public are welcome, as are youth and children.

Andre Rochelle, a former member of the Dakota Wizards with Mark and Peter, is currently the basketball coach at North Dakota State College, where he is an instructor in basketball and leads the men’s team in league play. He will assume the role of Senior Basketball Coach and General Manager of the courts.

Success Factors

Vertical Arc will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly-qualified team of Vertical Arc
• Comprehensive array of services; including basketball facilities, workout, shower and steam rooms, children’s and youth programs, discounts for family packages and other amenities.
• Vertical Arc offers the best pricing in town for basketball facility memberships. Their pricing structure is the most cost effective compared to the competition.

Financial Highlights

Vertical Arc is seeking $200,000 in debt financing to launch the offices of Vertical Arc. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and marketing costs at launch. The breakout of the funding is below:

• Office space build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the financial projections for Vertical Arc.

Company Overview

Who is vertical arc.

Vertical Arc is a newly established full-service basketball training facility in Grand Forks, North Dakota. Vertical Arc will be the most reliable, cost-effective, and efficient choice for families, individuals and gatherings in Grand Forks and the surrounding communities. Vertical Arc will provide a comprehensive menu of basketball, workout, steam, and swimming services for any family or individual to utilize. Their full-service approach includes a comprehensive program for children ages 5 and up.

  Vertical Arc will be able to encourage good health for individuals, build strength and agility for children, provide a gathering place during inclement weather, and encourage families and gatherings to enjoy the facilities together. The team of professionals are highly qualified and experienced in the game of basketball, coaching of basketball and training in preparation for sports, including basketball. The staff is also proficient in swimming, leading workouts and other physical training and teaching. Vertical Arc removes all headaches and issues of unpredictable weather, summer boredom hours, unsafe play environments, and unsupervised use of workout equipment. Vertical Arc ensures exceptional solutions to all these issues are met expeditiously while delivering the best customer service to their guest members.

Since incorporation, Vertical Arc has achieved the following milestones:

• Registered Vertical Arc, LLC to transact business in the state of North Dakota.
• Has a contract in place at one of the office buildings, where Vertical Arc will set up its office and staff lounge in a 10,000 square foot space.
• Reached out to numerous contacts to include Vertical Arc as a family membership.
• Began recruiting a staff of 6 coaches/instructors and office personnel to work at Vertical Arc.

Vertical Arc Services

The following services will be provided by Vertical Arc:

Industry Analysis

The indoor sports facility industry is expected to grow over the next five years to over $117,640 million in 2029. The growth will be driven by an increase in the number of individuals who want to maintain good physical condition. The growth will be driven by an increase in children and teens who want to stay active instead of sitting indoors. The growth will be driven by families who want to exercise and play games together, or in tournaments against other families as a form of entertainment. The growth will be driven by individuals who want to increase strength and cardio fitness. The growth will be driven by individuals who want to play basketball without an assigned team or any ongoing commitments. Costs will likely be reduced as an increasing number of indoor sports facilities are built and maintained within communities of individuals and families.

Customer Analysis

Demographic profile of target market.

Vertical Arc will target individuals and families in the greater Grand Forks, North Dakota, who are seeking a place to play basketball, workout, swim or enjoy other leisure activities. They will target basketball players seeking league and tournament play. They will also target party planners and event coordinators. They will target families who want a discount membership package. They will target parents who choose to have their children in active play during inclement weather months of the year.

Customer Segmentation

Vertical Arc will primarily target the following customer profiles:

• Individuals
• Basketball players (trained and untrained)
• Basketball players seeking league and tournament play
• Party planners and event coordinators
• Community groups and associations
• Schools, including area colleges and high schools

Competitive Analysis

Direct and indirect competitors.

Vertical Arc will face competition from other companies with similar business profiles. A description of each competitor company is below.

Allendale Township Sports Club

The Allendale Township Sports Club is a large facility sporting 4 basketball courts, 6 racquetball courts, 4 squash courts, 4 tennis courts, an Olympic-sized swimming pool, a children’s pool, workout rooms, steam and sauna rooms, a dining hall that seats 200 guests, an indoor game area (video arcade games, pool tables, foosball tables), and a specially-equipped Peloton room.

Owned by Chess and MaryAnn Murray, the Allendale Township Sports Facility is a private membership sports club that is a direct competitor to Vertical Arc. The general public may not use the facilities unless accompanied by a club member and there are no “open play” dates for the general public in any area. Membership dues are $150,000 to join, with yearly dues of $25,000, plus required usage of the dining hall and other monthly usage charges.

Grand Forks YMCA Sports Facility

The Grand Forks YMCA Sports Facility is a community-directed, all-inclusive sports center. The facility includes a Fitness Center, Extra-large Swimming Pool, Gymnasium, offering Group Exercise Classes and a Childcare Center to engage children while parents use the facility. There are also community rooms, where speakers can present topics of interest and family-style movies can be presented.

The concept behind the YMCA non-profit organization is one of strengthening family and community ties. This facility holds several meetings monthly to encourage that concept and is led by 3 volunteers who oversee the programs. One executive director, Todd Beaman, is responsible for garnering additional users of the YMCA and adding families to the roster, along with fostering a strong sense of community.

Grand Forks West Sports Courts

The Grand Forks West Sports Courts cater to individuals and families who want to exercise and play active games indoors. The facilities include 4 basketball courts with bleachers, an indoor soccer court, 4 tennis courts, 4 racquetball courts and an indoor swimming pool for adults and children. Situated on the southwest side of Grand Forks, this facility is a direct competitor of Vertical Arc and is open to the public. There are open basketball play hours during the day and limited basketball games through league and tournament play available in the weekday evenings. On the weekends, there are no scheduled games throughout the facility; participants may join any game at any time. Children play in designated courts and swimming areas; otherwise, there are rooms with video games, pool tables, foosball tables and indoor bowling lanes for youth and children to use.

University of North Dakota

The University of North Dakota has an extensive basketball team and regularly offers the indoor courts for public play when the team is not training or practicing. The court players are allowed to use the basketballs and other equipment during play and an attendant is always present to help with any request. Open basketball play hours extend from 7 am to 10 pm on “off training” days. While a direct competitor in some regard, this facility does not include any further amenities other than the basketball courts and, as such, may be defined as an indirect competitor, as well. There are no bleachers for observers, no other rooms, such as workout, showers, steam rooms available. The basketball coaches will sometimes offer to train open-play visitors, which results in excellent training on a casual basis. Children are not accommodated in the facility, nor are teens under the age of 18.

Competitive Advantage

Vertical Arc will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

Vertical Arc will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees who are able to provide a comprehensive menu of basketball, swimming, active game play activities and enjoyable amenities, including the juice station.
• Vertical Arc offers a family membership package that is discounted throughout the year. Vertical Arc offers “Children Snow Days,” along with basketball camps, trainings, active game areas, and other child-specific activities.
• Vertical Arc offers a unique juice station, serving only all-natural fruit juices and smoothies.
• Vertical Arc offers unbeatable pricing for the value received in group or family memberships.

Promotions Strategy

The promotions strategy for Vertical Arc is as follows:

Word of Mouth/Referrals

Mark Andrews and Peter Knowles have built up an extensive list of contacts over the years by providing exceptional service and expertise to their customers. These customers have indicated a deep desire to follow them to the new company as soon as it is established. They will also spread the word about Vertical Arc throughout the region.

Professional Associations and Networking

There are several community groups and associations in Grand Forks. As such, Mark and Peter will join and extensively network to help display the capabilities of the Vertical Arc facility. In particular, Mark will target the party planners and event coordinators within the associations and non-profit community groups in Grand Forks.

Print Advertising

One week prior to launch, a direct mail piece will be delivered to each household in Grand Forks, North Dakota. The announcement will include a discounted price for family memberships and for a 2-week window, “2 for 1 visits”. These incentives will help customers overcome any resistance to visiting Vertical Arc to enjoy the facilities and meet new friends.

Website/SEO Marketing

Vertical Arc will utilize their website as a highly-communicative portal of customer information, announcements, services that are available 24/7, children’s programs, youth camps, and all other activities and upcoming games. The website will also list contact information and available or open basketball times for public play. Vertical Arc’s website presence will be enhanced with SEO marketing tactics so that anytime someone types in the Google or Bing search engine “Sports Facility” or “Indoor Sports near me”, Vertical Arc will be listed at the top of the search results.

The pricing of Vertical Arc will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their services.

Operations Plan

The following will be the operations plan for Vertical Arc. Operation Functions:

• Mark Andrews will be the Co-owner and President of the company. He will oversee all client relations and event venue marketing.
• Peter Knowles will be the Co-owner and Vice President of the company. His role will be the Operations Manager and he will oversee the financial management of the facility.
• Andre Rochelle will serve as the Senior Basketball Coach and will act as the General Manager of the Courts.
• Denise Swanson will be the Office Manager, responsible for purchasing and oversight of the records, administrative duties and assisting with scheduling.
• Jackson Tyrell will be the Staff Coordinator. He will be in charge of all employee management and services scheduling for each month. He will also take on the role of Human Resources.
• Petra Romanoff will be the Administrative Assistant to Mark Andrews, Peter Knowles and Andre Rochelle, assisting in communication, scheduling and management of facilities.

Milestones:

Vertical Arc will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to lease office and staff lounge space
• 5/15/202X – Finalize personnel and staff employment contracts for Vertical Arc
• 6/1/202X – Finalize distributor contracts for Vertical Arc
• 6/15/202X – Begin networking at association and community events
• 6/22/202X – Begin moving into Vertical Arc office and staff lounge
• 7/1/202X – Vertical Arc opens its doors for business

Financial Plan

Key revenue & costs.

The revenue drivers for Vertical Arc are the fees they will charge to the customers for their services.

The cost drivers will be the overhead costs required in order to operate Vertical Arc. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

Vertical Arc is seeking $200,000 in debt financing to launch its indoor sports facility business. The funding will be dedicated toward securing the office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the print ads and association memberships. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Customers Per Month: 1,890
• Average fees per Month: $120,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, basketball facility business plan faqs, what is a basketball facility business plan.

A basketball facility business plan is a plan to start and/or grow your basketball facility business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your Basketball Facility business plan using our Basketball Facility Business Plan Template here .

What are the Main Types of Basketball Facility Businesses? 

There are a number of different kinds of basketball facility businesses , some examples include: Youth training facility, Professional training facility, Community gym, and Basketball camp.

How Do You Get Funding for Your Basketball Facility Business Plan?

Basketball Facility businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a Basketball Facility Business?

Starting a basketball facility business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Basketball Facility Business Plan - The first step in starting a business is to create a detailed basketball facility business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast.

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your basketball facility business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your basketball facility business is in compliance with local laws.

3. Register Your Basketball Facility Business - Once you have chosen a legal structure, the next step is to register your basketball facility business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your basketball facility business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary Basketball Facility Equipment & Supplies - In order to start your basketball facility business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your basketball facility business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

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Daniel Jones Keeps Focus on Rehab Despite Pre, Post-Draft Quarterback Rumors

Daniel Jones isn't worried about what the Giants meant to do or plan to do at quarterback.

• Author: Geoff Magliocchetti
• Publish date: May 02, 2024

In this story:

New York Giants quarterback Daniel Jones has bigger things to worry about than whehter the team intended to replace him in the draft or even down the line.

Like his rehab from a torn ACL, for instance.

Daniel Jones

Brian Fluharty-USA TODAY Sports

"I'm focused on what I can control, and that is preparing to play good football," Jones said during an appearance at the annual Gridiron Gala, where teammate Darius Slayton was honored. "So, (I'm) getting healthy, and I’ll be ready to go.”

The Giants were heavily reported to be seeking a trade for the third overall spot in the draft to take North Carolina quarterback Drake Maye. 

However, the New England Patriots, who ultimately took Maye after rejecting offers from the Giants and Vikings, selected Maye, and the Giants, feeling none of the other quarterbacks left on the board had a high enough grade, went in a completely different direction. 

Jones is coming off one of the most painful seasons of his NFL career to date, literally and figuratively. One year into his four-year, $160 million contract, he lasted only six games before a torn ACL ended his season prematurely. In the meantime, he posted a career-worst 70.5 passer rating in that span, pairing just two touchdowns with six interceptions. 

New York brought in veteran Drew Lock, a former first-round draft pick himself, to have Lock back up Jones for the season during the off-season. If Jones isn't greenlighted to return from his injury, Lock will take the reins and start the season until Jines gets the all-clear from the medical staff. 

If Jones had his way, that backup plan would never have come to fruition.  

"I’m in a good spot," Jones said. "I’ll be ready to go for training camp.”

Jones is not only optimistic about being ready to start training camp, but he's also optimistic he'll have Slayton, who was a fifth-round draft pick in the same rookie class as Jones, on the field to throw despite Slayton's absence from the team's voluntary off-season program.  

“He’s an important guy to me, and he’s worked really hard at a lot of this stuff," Jones said, according to The Athletic . "It’s cool to be here tonight to watch him be recognized. It’s very well deserved.”

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Sports Complex Business Plan

Fitness courses, sports leagues, and camps are just a few of the activities that a sports complex can provide to boost profitability. Though the business of sports is really expensive, it is rewarding as well, but without accurate planning your business might fail.

Need help writing a business plan for your sports complex business? You’re at the right place. Our sports complex business plan template will help you get started.

Free Business Plan Template

Download our Free Business Plan Template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a Sports Complex Business Plan?

Writing a sports complex business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is the first section planned to offer an overview of the entire business plan. However, it is written after the entire business plan is ready and summarizes each section of your plan.

Here are a few key components to include in your executive summary:

Introduce your business:

• This section may include the name of your sports complex business, its location, when it was founded, etc.

Market opportunity:

Product & services:.

• You may include services like swimming, personal training for sports, basketball court, fitness classes, spa services, sports equipment, etc.

Marketing & sales strategies:

Financial highlights:, call to action:.

Ensure your executive summary is clear, concise, easy to understand, and jargon-free.

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2. Business Overview

The business overview section of your business plan offers detailed information about your company. The details you add will depend on how important they are to your business. Yet, business name, location, business history, and future goals are some of the foundational elements you must consider adding to this section:

Business description:

• Multi sports complex
• Indoor sports complex
• Sports training facilities
• Golf courses
• Skate parks
• Indoor trampoline
• Describe the legal structure of your sports complex business, whether it is a sole proprietorship, LLC, partnership, or others.
• Explain where your business is located and why you selected the place.

Mission statement:

Business history:.

• Additionally, If you have received any awards or recognition for excellent work, describe them.

Future goal:

This section should provide a thorough understanding of your business, its history, and its future plans. Keep this section engaging, precise, and to the point.

3. Market Analysis

The market analysis section of your business plan should offer a thorough understanding of the industry with the target market, competitors, and growth opportunities. You should include the following components in this section.

Target market:

• For instance, youth, athletes, and fitness enthusiasts can be your target market.

Market size and growth potential:

Competitive analysis:, market trends:.

• For instance, diversification in sports services plus the trend for eco-friendly services are also increasing, mention how you will cope with that.

Regulatory environment:

Here are a few tips for writing the market analysis section of your sports complex business plan:

• Conduct market research, industry reports, and surveys to gather data.
• Provide specific and detailed information whenever possible.
• Illustrate your points with charts and graphs.
• Write your business plan keeping your target audience in mind.

4. Products And Services

The product and services section should describe the specific services and products that will be offered to customers. To write this section should include the following:

Describe your services:

Mention the sports complex services your business will offer. This list may include services like,

• Tournaments
• Types of sports facilities will be there (basketball court, tennis, badminton, swimming, golf, etc)

Mention the facilities:

Mention your schedule list:.

In short, this section of your sports complex plan must be informative, precise, and client-focused. By providing a clear and compelling description of your offerings, you can help potential investors and readers understand the value of your business.

5. Sales And Marketing Strategies

Writing the sales and marketing strategies section means a list of strategies you will use to attract and retain your clients. Here are some key elements to include in your sales & marketing plan:

Unique selling proposition (USP):

• For example, advanced equipment, more space, or amazing training courses can be your USP.

Pricing strategy:

Marketing strategies:, sales strategies:, customer retention:.

Overall, this section of your sports complex business plan should focus on customer acquisition and retention.

Have a specific, realistic, and data-driven approach while planning sales and marketing strategies for your sports complex business, and be prepared to adapt or make strategic changes in your strategies based on feedback and results.

6. Operations Plan

The operations plan section of your business plan should outline the processes and procedures involved in your business operations, such as staffing requirements and operational processes. Here are a few components to add to your operations plan:

Staffing & training:

Operational process:.

Adding these components to your operations plan will help you lay out your business operations, which will eventually help you manage your business effectively.

7. Management Team

The management team section provides an overview of your sports complex business’s management team. This section should provide a detailed description of each manager’s experience and qualifications, as well as their responsibilities and roles.

Founder/CEO:

Key managers:.

• It should include, key executives, senior management, and other sports managers including their education, professional background, and any relevant experience in the industry.

Organizational structure:

Compensation plan:, advisors/consultants:.

• So, if you have any advisors or consultants, include them with their names and brief information consisting of roles and years of experience.

This section should describe the key personnel for your sports complex business, highlighting how you have the perfect team to succeed.

8. Financial Plan

Your financial plan section should provide a summary of your business’s financial projections for the first few years. Here are some key elements to include in your financial plan:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:.

• This exercise will help you understand how much revenue you need to generate to sustain or be profitable.

Financing needs:

Be realistic with your financial projections, and make sure you offer relevant information and evidence to support your estimates.

9. Appendix

The appendix section of your plan should include any additional information supporting your business plan’s main content, such as market research, legal documentation, financial statements, and other relevant information.

• Add a table of contents for the appendix section to help readers easily find specific information or sections.
• In addition to your financial statements, provide additional financial documents like tax returns, a list of assets within the business, credit history, and more. These statements must be the latest and offer financial projections for at least the first three or five years of business operations.
• Provide data derived from market research, including stats about the industry, user demographics, and industry trends.
• Include any legal documents such as permits, licenses, and contracts.
• Include any additional documentation related to your business plan, such as product brochures, marketing materials, operational procedures, etc.

Use clear headings and labels for each section of the appendix so that readers can easily find the necessary information.

Remember, the appendix section of your sports complex business plan should only include relevant and important information supporting your plan’s main content.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This sample sports complex business plan will provide an idea for writing a successful sports complex plan, including all the essential components of your business.

After this, if you still need clarification about writing an investment-ready business plan to impress your audience, download our sports complex business plan pdf .

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Essential Elements of a Business Plan

Frequently asked questions, why do you need a sports complex business plan.

A business plan is an essential tool for anyone looking to start or run a successful sports complex business. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your business.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your sports complex company.

How to get funding for your sports complex business?

There are several ways to get funding for your sports complex business, but self-funding is one of the most efficient and speedy funding options. Other options for funding are:

Small Business Administration (SBA) loan

Crowdfunding, angel investors.

Apart from all these options, there are small business grants available, check for the same in your location and you can apply for it.

Where to find business plan writers for your sports complex business?

There are many business plan writers available, but no one knows your business and ideas better than you, so we recommend you write your sports complex business plan and outline your vision as you have in your mind.

What is the easiest way to write your sports complex business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any sports complex business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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DOWN TO BUSINESS

Seahorses club embark on two-week training camp ahead of national show, the club will field 43 swimmers for the championship..

•He said the event is part of their plan to field more swimmers in the 2028 Los Angeles Olympics. 

•This marks the first national championship meet in Kiambu County and the larger Mt. Kenya Region since Kenya's independence.

Seahorses Club have embarked on a two-week training camp in readiness for the National Swimming Championships scheduled for May 18-19 at the M-Pesa Foundation Academy in Thika.

The club's coach Peter Mwangangi said the swimmers will be at St Bakhita School for a high-performance camp in Machakos and hopes this will inspire them to win medals.

"We will have an intensive 14 days of training to give our swimmers the best available chance to win the event in Thika. We are not leaving anything to chance and we expect several clubs," said Mwangangi

The club will field 43 swimmers for the championship. He said the event is part of their plan to field more swimmers in the 2028 Los Angeles Olympics. 

“My focus is on preparing elite swimmers for international competitions, including the 2028 Los Angeles Olympics, under a long-term athlete development plan."

After the event, Seahorses Swim Club will grace the Uganda National Swimming Championship in Kampala next month.

This is part of a broader initiative for sports tourism and exchange programs fostered by the cooperation between the Kenyan and Ugandan swimming federations.

Mwangangi said they are keen to test themselves against Uganda's best swimmers.  “It will be a good opportunity to test ourselves against Ugandan swimmers and make the event very competitive,” he added. 

Uganda's Torpedoes Club based in Kampala is among the confirmed participants, with 15 swimmers who have met the qualifying standards. John Timbe, Director of Torpedoes, expressed his satisfaction with the event's preparations and said his swimmers are coming to win the event

The two-day championship is a qualifier for the World Aquatics short course Swimming Championship in December this year in Hungary.

41 swim clubs have confirmed participation in the championship and many more are expected to confirm by next week. This marks the first national championship meet in Kiambu County and the larger Mt. Kenya region since Kenya's independence.

National gala to act as qualifier for World Champs in Hungary

Over 500 swimmers expected at national short course contest, most popular, omanyala leads team kenya to gold in 4x100m in mauritius, latest videos, kdf led chopper operation rescues 8 marooned by machakos floods, kenya may face first ever cyclone hidaya – ruto, sign up for the free star email newsletter and receive the latest kenya news daily..

Dave & Buster's plan to allow betting on arcade games draws scrutiny

Arcade chain  Dave and Buster’s  plan to allow customer betting isn’t winning over everyone.

Software company Lucra Sports announced on Tuesday that it was working with the entertainment chain to allow customers to  place wagers on their arcade games  through the Dave & Buster’s app.

But some lawmakers are calling foul.

Illinois State Rep. Daniel Didech, a Democrat from Buffalo Grove,  filed a bill  on Thursday that’s designed to prohibit family amusement establishments from facilitating wagering on amusement games. He is also looking to criminalize the activity by amending the Illinois Criminal Code. His bill has bipartisan support and is  backed  by more than two dozen other state lawmakers.

“It is inappropriate for family-friendly arcades to facilitate unregulated gambling on their premises. These businesses simply do not have the ability to oversee gambling activity in a safe and responsible manner,” Didech said in a statement.

Didech, who also serves as chairman of the Illinois House Gaming Committee, said he will be advancing the legislation this session to clarify that such conduct is illegal under Illinois law.

Didech told CNBC that he sees many issues with the idea, ranging from the lack of protections for problem gamblers to exposing younger people to gambling. He said that while Illinois requires people to be 21 and older to gamble, Lucra’s service is for people 18 and up.

“None of those protections are in place at Dave & Buster’s locations. They haven’t even remotely done their due diligence,” Didech said.

The Ohio gaming control board has also taken notice.

“The Commission does have serious concerns about the proposal — including that it appears to violate Ohio law regarding the facilitating of illegal prizes for skill-based amusement machines,” a spokesperson for the Ohio Casino Control Commission told CNBC. “We are reaching out to Dave & Buster’s for additional information.”

Both Lucra Sports — the company that will power the wagers on Dave & Buster’s app — and Dave & Buster’s declined to comment on the opposition.

As sports betting has exploded since it became legal in much of the country, companies are looking to cash in on the gambling craze. The idea for Dave & Buster’s is to give customers a new form of entertainment and keep them engaged longer and ultimately to spend more money.

Lucra said most of the wagers across its software platform, which allows users to compete for real money in friendly competitions, are an average of about $10 in size. But the company hasn’t yet decided on a maximum bet amount for Dave & Buster’s.

Lucra said the arrangement with Dave & Buster’s isn’t subject to the same gambling regulations or taxes that sportsbooks are because peer-to-peer betting is considered skill-based. Lucra also said it has extensive  responsible gaming  policies in place, such as options to self-exclude or self-limit on the platform.

Brett Abarbanel, executive director of the University of Nevada, Las Vegas, International Gaming Institute, said she is interested to see what safeguards, if any, will be implemented by Dave & Buster’s.

“Regardless of the legal classification of the activity as ‘not gambling’ vs. ‘gambling,’ this is an activity in which participants are risking something of value on an outcome that is uncertain. Therefore, there should be consumer protection measures in place for players, particularly when the target audience is skewed toward younger participants,” she said.

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• Peloton CEO Barry McCarthy to step down, company to lay off 15% of staff as it looks to refinance debt
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