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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]
How To Make a Good Presentation [A Complete Guide]
Written by: Krystle Wong Jul 20, 2023
A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .
Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.
In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!
These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters.
No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.
Click to jump ahead:
What are the 10 qualities of a good presentation?
Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.
When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:
1. Clear structure
No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.
Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion:
2. Engaging opening
Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!
The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.
3. Relevant content
Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.
4. Effective visual aids
Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.
With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.
5. Clear and concise communication
Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message.
6. Engaging delivery
Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!
7. Interaction and audience engagement
Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.
Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.
8. Effective storytelling
Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.
A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.
9. Well-timed pacing
Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.
10. Strong conclusion
Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.
In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations .
Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software .
Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.
1. Understand the audience and their needs
Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!
2. Conduct thorough research on the topic
Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.
3. Organize the content with a clear structure
No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.
Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.
Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong.
4. Develop visually appealing and supportive visual aids
Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.
Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.
5. Practice, practice and practice
Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.
6. Seek feedback and make necessary adjustments
Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.
With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.
7. Prepare for potential technical or logistical issues
Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.
8. Fine-tune and polish your presentation
As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!
In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively .
Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!
From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.
1. Confidence and positive body language
Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence.
2. Eye contact with the audience
Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.
3. Effective use of hand gestures and movement
A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!
4. Utilize storytelling techniques
Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.
5. Incorporate multimedia elements
Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload.
Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.
6. Utilize humor strategically
Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.
7. Practice active listening and respond to feedback
Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.
8. Apply the 10-20-30 rule
Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!
9. Implement the 5-5-5 rule
Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.
Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.
1. How to start a presentation?
To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.
2. How to end a presentation?
For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.
3. How to make a presentation interactive?
To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.
In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started.
Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs.
Here’s how to make a presentation in just 5 simple steps with the help of Venngage:
Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account.
Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).
Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.
Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations.
Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!
By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!
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How-To Geek
8 tips to make the best powerpoint presentations.
Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.
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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.
Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.
It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?
It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).
I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.
Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.
A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.
This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.
Related: How to Burn Your PowerPoint to DVD
Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.
Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.
There reaches a point where bullet points become less of a visual aid and more of a visual examination.
Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.
Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.
Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.
Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.
That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.
Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.
The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.
When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.
Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.
You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.
It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.
Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."
Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?
It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.
The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.
This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.
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10 tips on how to make slides that communicate your idea, from TED’s in-house expert
When your slides rock, your whole presentation pops to life. At TED2014, David Epstein created a clean, informative slide deck to support his talk on the changing bodies of athletes . Photo: James Duncan Davidson/TED
Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of other folks in the office. Yes, his coworkers ask him to design their slides, because he’s just that good.
We asked Aaron to bottle his Keynote mojo so that others could benefit from it. Here, 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.
Aaron used this image of a New Zealand disaster to kick off a slide deck from TED’s tech team — all about how they prepares for worst-case scenarios. He asked for permission to use the image, and credited the photographer, Blair Harkness. View the whole slidedeck from this presentation.
The big picture…
- Think about your slides last . Building your slides should be the tail end of developing your presentation. Think about your main message, structure its supporting points, practice it and time it—and then start thinking about your slides. The presentation needs to stand on its own; the slides are just something you layer over it to enhance the listener experience. Too often, I see slide decks that feel more like presenter notes, but I think it’s far more effective when the slides are for the audience to give them a visual experience that adds to the words. .
- Create a consistent look and feel . In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go. .
- Think about topic transitions . It can be easy to go too far in the direction of consistency, though. You don’t want each slide to look exactly the same. I like to create one style for the slides that are the meat of what I’m saying, and then another style for the transitions between topics. For example, if my general slides have a dark background with light text, I’ll try transition slides that have a light background with dark text. That way they feel like part of the same family, but the presentation has texture—and the audience gets a visual cue that we’re moving onto a new topic. .
- With text, less is almost always more . One thing to avoid—slides with a lot of text, especially if it’s a repeat of what you’re saying out loud. It’s like if you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. If there are a lot of words on your slide, you’re asking your audience to split their attention between what they’re reading and what they’re hearing. That’s really hard for a brain to do, and it compromises the effectiveness of both your slide text and your spoken words. If you can’t avoid having text-y slides, try to progressively reveal text (like unveiling bullet points one by one) as you need it. .
- Use photos that enhance meaning . I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. For example, I recently used the image above—a photo of a container ship about to tip over (it eventually sank)—to lead off a co-worker’s deck about failure preparation. And below is another example of a photo I used in a deck to talk about the launch of the new TED.com . The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new. We’ll learn, adapt, change and grow.
Here, a lovely image from a slidedeck Aaron created about the redesign of TED.com . View the whole deck from this presentation .
And now some tactical tips…
- Go easy on the effects and transitions . Keynote and Powerpoint come with a lot of effects and transitions. In my opinion, most of these don’t do much to enhance the audience experience. At worst, they subtly suggest that the content of your slides is so uninteresting that a page flip or droplet transition will snap the audience out of their lethargy. If you must use them, use the most subtle ones, and keep it consistent. .
- Try panning large images . Often, I want to show screen shot of an entire web page in my presentations. There’s a great Chrome extension to capture these—but these images are oftentimes much longer than the canvas size of the presentation. Rather than scaling the image to an illegible size, or cropping it, you can pan it vertically as you talk about it. In Keynote, this is done with a Move effect, which you can apply from an object’s action panel. .
- For video, don’t use autoplay . It’s super easy to insert video in Keynote and Powerpoint—you just drag a Quicktime file onto the slide. And when you advance the deck to the slide with the video that autoplays, sometimes it can take a moment for the machine to actually start playing it. So often I’ve seen presenters click again in an attempt to start the video during this delay, causing the deck to go to the next slide. Instead, set the video to click to play. That way you have more predictable control over the video start time, and even select a poster frame to show before starting. .
Lastly, I’d love to leave you with a couple book recommendations. The first is Resonate , by Nancy Duarte. It’s not so much about slides, but about public speaking in general – which is the foundation for any presentation, regardless of how great your slides are. In it, she breaks down the anatomy of what makes a great presentation, how to establish a central message and structure your talk, and more. (One of her case studies comes from Benjamin Zander’s charming TED Talk about classical music, a talk that captivated the audience from start to finish.) Think of this as prerequisite reading for my second recommendation, also by Duarte: Slide:ology . This is more focused on presentation visuals and slides.
Happy slide-making.
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20 Great Examples of PowerPoint Presentation Design [+ Templates]
Published: January 17, 2024
When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.
While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.
In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.
Table of Contents
What makes a good PowerPoint presentation?
Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.
In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.
Here are some of the elements I like to keep in mind when I’m building my own.
1. Minimal Animations and Transitions
Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.
A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.
2. Cohesive Color Palette
I like to refresh my memory on color theory when creating a new PowerPoint presentation.
A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.
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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.
Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .
PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:
This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.
What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.
10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon
This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.
What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)
11. “Facebook Engagement and Activity Report,” We Are Social
Here's another great example of data visualization in the wild.
What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.
12. “The GaryVee Content Model,” Gary Vaynerchuk
This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?
What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .
13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design
We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.
Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.
What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.
14. “The Great State of Design,” Stacy Kvernmo
This presentation offers up a lot of information in a way that doesn't feel overwhelming.
What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.
15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3
Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.
What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.
16. “Digital Transformation in 50 Soundbites,” Julie Dodd
This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.
What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.
17. “Fix Your Really Bad PowerPoint,” Slide Comet
When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.
What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.
18. “How Google Works,” Eric Schmidt
Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.
What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.
19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds
Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.
What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.
20. “Be A Great Product Leader,” Adam Nash
This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.
What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.
PowerPoint Presentation Examples for the Best Slide Presentation
Mastering a PowerPoint presentation begins with the design itself.
Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.
Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.
Don't forget to share this post!
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How to make a great presentation
Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.
The secret structure of great talks
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TED's secret to great public speaking
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How great leaders inspire action
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Soak up the sunny vibes of summer with the hottest Google Slides and PowerPoint template! This sunshine-infused masterpiece is your passport to organization and fun in the sun. Picture this: palm trees swaying, colorful cocktails clinking, and the soft sand beneath your feet as you effortlessly plan your days and...
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Design some school assignments for your students so they can learn while they are having fun. Download this cool template now and make use of its resources. It looks like a sheet of a notebook and we have added drawings of stationery. Get your pencil!
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Blog > How to structure a good PowerPoint Presentation
How to structure a good PowerPoint Presentation
08.09.21 • #powerpoint #tips.
When creating presentations, it is particularly important that they are well organized and have a consistent structure.
A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.
But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.
Plan your presentation
Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.
Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.
- an informative
- an entertaining
- an inspiring
- or a persuasive presentation?
Typical Presentation Structure
The basic structure of a presentation is actually always the same and should consist of:
Introduction
Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.
Personal Introduction
It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.
Introduce the topic
Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.
Mention the length
In the introduction, mention the approximate length of the talk and then also make sure you stick to it.
The introduction should be no longer than two slides and provide a good overview of the topic.
Icebreaker Polls
According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.
For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.
Get to know your audience
As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.
Include a quote
To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.
Present your topic
The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.
Length and Structure
The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.
Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.
Focus on the essentials
Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.
Make your presentation interactive
Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.
Repeat the main points
The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.
Include a Q&A part
Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.
Get Feedback
It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.
Presentation style
Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.
Short Presentation
If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.
So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.
Problem Solving Presentation
Start your presentation by explaining a problem and giving a short overview of it.
Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.
After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.
In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.
Tell a Story
A great way to build an emotional connection with the audience is to structure a presentation like a story.
In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.
Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations
Make a demonstration
Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.
Then explain how the product will help solve the problem and try to convince your audience of the need for your product.
Spend the end clarifying where and when the product can be purchased.
Chronological structure
When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.
To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.
Nancy Duarte TED Talk
Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.
In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:
- What could be
- A moment to remember
- Promise of “New Bliss”
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About the author.
Helena Reitinger
Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.
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The big SlideLizard presentation glossary
A podcast is an audio or video contribution that can be listened to or viewed via the Internet. Podcasts can be used for information on specific topics but also for entertainment.
Slide Master
To create your own Template in PowerPoint it is best to use the Slide Master. After updating the Slide Master with your design, all slides (fonts, colours, images, …) adapt to those of the Slide Master.
Slide Layouts
PowerPoint has different types of Slide Layouts. Depending on which type of presentation you make, you will use more or less different slide layouts. Some Slide Types are: title slides, section heading slides, picture with caption slides, blank slides.
Eulogy Speech
A eulogy speech is given at a funeral. It is given by familiy members or friends of the deceased. The aim is to say goodbye and pay tribute to the person who has passed away.
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The Best And Worst PowerPoint Presentation Examples
Engaging presentations are the lifeblood of effective communication in today’s information-driven world. Whether you’re in a boardroom pitching a new idea, standing in front of a classroom of curious learners, or delivering a keyote speech to an interested investor, the ability to create and deliver engaging presentations is a skill that can truly make or break your message.
Various elements contribute to making a presentation good or bad, from compelling visuals to persuasive delivery; these factors collectively influence how your ideas are received and remembered. So, in this article, we will look at some of the good and bad presentation examples to help you transform your presentations and make them more engaging.
Main Differences Between Good V/S Bad PowerPoint Slides
Knowing the difference between the best and worst PowerPoint presentations is vital for creating engaging presentations.
What Makes A Good PowerPoint Presentation?
Have you ever wondered how you differentiate between a good design v/s bad design PPT? In this section, we’ll look at some examples of making PowerPoint presentations that inspire and engage the audience. Look at what’s behind the slides that stick in mind long after the projector is turned off:
- Less text, more impact
- Choose a color scheme that works
- Proper balance of animation and texts
- Logical flow of information
- Context-relevant graphics or illustrations
READ MORE: The Golden Rules for Impactful Presentations
1. Less Text, More Impact
Imagine your presentation as a visual storybook. Less text on each slide means your audience can focus on your story, not squint at paragraphs. Use striking images or a single powerful phrase to grab attention. It makes your presentation look impressive and helps people remember the article’s key points. Keeping about 30 words per slide or 6-8 lines in your presentation will help maintain a proper flow of words and pictures, resulting in a fluid presentation.
2. Choose A Color Scheme That Works
You don’t need to be an artist to pick the right colors. A good presentation uses colors that work together nicely. Choosing harmonizing colors can guide the audience to focus on important information. Choose colors that look good together and don’t hurt the eyes. Microsoft Office’s color schemes can save the day if you’re short on ideas. Avoid using light colors on a dark background and vice versa.
3. Proper Balance Of Animation And Texts
Animations and transitions can be like party crashers in your presentation if not used wisely. They might steal the show from your message. A top-notch presentation keeps both animations and texts in check, ensuring they don’t overpower each other. However, don’t ditch them altogether! Use transitions and animations only to highlight key points. For example, make bullet points appear individually instead of all at once. It keeps your audience focused.
READ MORE: How to add animation in PowerPoint?
4. Logical Flow Of Information
Think of your presentation as a road trip. Imagine if your GPS gave you all mixed up directions. Chaos, right? Similarly, your slides need a logical order and a roadmap. Maintaining the logical flow of your slides helps the audience follow the information easily. A logical flow makes your message clear and easy to remember. It’s like telling a great story with a beginning, middle, and end.
EXPLORE: Flowchart PowerPoint Templates
5. Context-Relevant Graphics Or Illustrations
A picture speaks volumes. Our brains love visuals. Using context-related graphs, photos, and illustrations that complement your slides can amp up important pointers and keep your audience engaged during the presentation. However, while presenting, make sure to explain why a graphic or a picture is there. Explaining the graphics verbally makes your message crystal clear and memorable.
EXPLORE: Want to create stunning presentations? Check out our presentation services !
A PowerPoint presentation shall excel in these aspects of making it engaging, informative, and memorable. These good PowerPoint presentation examples could help you make a better PPT in one or more areas, not leaving the audience disengaged or confused.
While it’s important to look at good presentation examples, it’s equally important to avoid mistakes that can turn your presentation dull.
What Makes A Bad PowerPoint Presentation?
Ever been in a room with a presentation that made you want to escape through the nearest exit? We’ve all been there! In this section, we’ll highlight some common mistakes that turn a good presentation into a dull one. With many examples of good and bad PowerPoint slides on the internet, we have listed some bad examples that show the ‘DON’Ts’ and ‘AVOID AT ALL COSTS’ of PowerPoint mistakes:
- Image behind the text
- Using only bullet points and no paragraphs
- Having no symmetry in texts and pointers
- Being too minimal
- Keeping text too small
1. Image Behind The Text
Anyone who considered utilizing an image as a background most likely missed the memo. Text and images simply do not work together. One of the worst PowerPoint presentation examples is text overlaid on an image. Keeping the image in the background complicates understanding the text, and the main image should be clarified. Finding a text color that shines out in the background is nearly tough because all of those colors merely draw your attention away from the words. To avoid this calamity, avoid utilizing photos as slide backgrounds when you have text to highlight.
EXPLORE: Best PowerPoint Backgrounds Collection
2. Using Only Bullet Points And No Paragraphs
To make a presentation audience-friendly, reducing paragraphs to bullet points is a wise choice. However, it is critical to emphasize that this is more than simply putting only bullet points and leaving out all paragraphs. Using 5-8 bullet points is ideal for a slide. If the text size shrinks to 12 or 10 points, you’ve written a lot. Lengthy bullet points tend to bore the audience; some might even think of them as paragraphs.
3. Having No Symmetry In Texts And Pointers
A lack of balance or alignment between textual material and supporting visual elements, such as arrows, bullets, etc., can make your presentations appear unpleasant. When text and pointers are strewn about, it’s difficult for the audience to follow a logical flow of information; a common bad PowerPoint slide example to avoid at any cost. Your audience will be obsessed with deciphering the relationship between the text and graphics if your presentation needs more harmony.
4. Being Too Minimal
Being too minimalistic is as bad as overdoing it. Not having the required text on slides or keeping them blank makes them dull and non-engaging. You don’t need a color explosion or too many texts, but bringing some life to your slides is always a good idea. Using pre-made PowerPoint templates is a good idea to keep your content balanced; however, it is best not to leave blank spaces. A blank slide with no colors or text might give the impression of minimal effort. Strive for a balanced approach to keep your audience engaged and awake.
EXPLORE: 40,000+ PowerPoint Templates and Google Slides Themes
5. Keeping Text Too Small
Another thing to avoid is making your font size too tiny, almost like the size of a peanut. The size of the font is extremely important in any presentation. Think of it like trying to enjoy a beautiful scenic view through a tiny keyhole – not very enjoyable, is it? It’s the same with your PowerPoint. Your slides can be perfect with great colors, and graphics, but it’s a bummer if your audience can’t read them. A simple trick is to stand at the back of the room where you’ll present. If you can read the font comfortably, then you should be fine!
READ MORE: Best Presentation Fonts
A bad PowerPoint presentation will dismiss all your efforts and disengage your audience. To look more, avoid these bad PowerPoint presentation examples at any cost while making your next presentation.
We have carefully curated a visual appearance of how your PowerPoint presentations change by following the aforementioned points.
A good PowerPoint presentation is a balance – not too much, not too little. It’s about enhancing your message, not taking the spotlight away from you. However, striking that balance requires a lot of practice and trial and error.
You can always opt for presentation design services , like SlideUpLift. It gives you the advantage and access to presentation specialists. We design visually appealing presentations, with modern design elements, graphics, and illustrations; maintaining a perfect balance of every element.
Whether you want to customize your slides completely or just tailor the color or font, we ensure that your brand or personal style always reflects in your presentation.
Explore from our collection of 40,000+ PowerPoint templates and Google Slides themes. Utilize our presentation design services to create stunning PPTs. Give us a try with our custom-slides service , or schedule a call with us to know more!
What is the biggest difference between the best and worst PowerPoint presentations?
A good PowerPoint presentation effectively communicates its message, engages the audience, and uses visuals, layout, and content in a clear and compelling manner. In contrast, a bad PPT has cluttered slides, too much text, poor design choices, or distracting elements that hinder understanding.
How can I avoid making a bad PowerPoint presentation?
To avoid creating a bad PowerPoint presentation, focus on simplicity, use visuals wisely, keep text concise, maintain a logical flow, use appropriate fonts and colors, and avoid excessive animations or irrelevant content. Seek feedback from peers or experts to improve your overall presentation.
What role do visuals play in differentiating a good design v/s bad design PPT?
In a good presentation, visuals support and clarify key points. While in a bad one, they may be excessive, distracting, or irrelevant, overshadowing the main message.
How important is the audience's experience in determining the quality of a PowerPoint presentation?
The audience’s experience is essential in evaluating a presentation. A good PPT keeps the audience engaged and attentive compared to a bad PPT, which leads to disengagement and confusion.
How can I fix my bad PowerPoint presentation?
You can fix your PowerPoint presentation by opting SlideUpLift as your presentation buddy. With over 40,000+ PowerPoint Templates and Google Slides Themes to explore, you can choose what’s best for you. In case you have very specific presentation needs, you can opt for their presentation design services or custom slide service to create stunning PPTs. Schedule a call to know more.
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Home Blog Presentation Ideas How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test
How to Start a Presentation: 5 Strong Opening Slides and 12 Tricks To Test
Knowing how to start a presentation is crucial: if you fail to capture the audience’s attention right off the bat, your entire presentation will flop. Few listeners will stick with you to the end and retain what you have told.
That is mildly unpleasant when you are doing an in-house presentation in front of your colleagues. But it can become utterly embarrassing when you present in front of larger audiences (e.g., at a conference) or worse – delivering a sales presentation to prospective customers.
Here is how most of us begin a presentation: give an awkward greeting, thank everyone for coming, clear our throats, tap the mic, and humbly start to mumble about our subject. The problem with such an opening performance? It effectively kills and buries even the best messages.
Table of Contents
- The Classic Trick: Open a Presentation with an Introduction
- Open a Presentation with a Hook
- Begin with a Captivating Visual
- Ask a “What if…” Question
- Use the Word “Imagine”
- Leverage The Curiosity Gap
- The Power of Silence
- Facts as Weapons of Communication
- Fact vs. Myths
- The Power of Music
- Physical Activity
- Acknowledging a Person
How to Start a PowerPoint Presentation The Right Way
Let’s say you have all of your presentation slides polished up (in case you don’t, check our quick & effective PowerPoint presentation design tips first). Your presentation has a clear storyline and agenda. Main ideas are broken into bite-sized statements for your slides and complemented with visuals. All you have left is to figure out how you begin presenting.
The best way is to appeal to and invoke certain emotions in your audience – curiosity, surprise, fear, or good old amusements. Also, it is recommended to present your main idea in the first 30 seconds of the presentation. And here’s how it’s done.
1. The Classic Trick: Open a Presentation with an Introduction
When you don’t feel like reinventing the wheel, use a classic trick from the book – start with a quick personal introduction. Don’t want to sound as boring as everyone else with your humble “Hi, I’m John, the head of the Customer Support Department”? Great, because we are all about promoting effective presentation techniques (hint: using a dull welcome slide isn’t one of them).
Here’s how to introduce yourself in a presentation the right way.
a. Use a link-back memory formula
To ace a presentation, you need to connect with your audience. The best way to do so is by throwing in a simple story showing who you are, where you came from, and why your words matter.
The human brain loves a good story, and we are more inclined to listen and retain the information told this way. Besides, when we can relate to the narrator (or story hero), we create an emotional bond with them, and, again – become more receptive, and less skeptical of the information that is about to be delivered.
So here are your presentation introduction lines:
My name is Joanne, and I’m the Head of Marketing at company XYZ. Five years ago I was working as a waitress, earning $10/hour and collecting rejection letters from editors. About ten letters every week landed to my mailbox. You see, I love words, but decent publisher thought mine were good enough. Except for the restaurant owner. I was very good at up-selling and recommending dishes to the customers. My boss even bumped my salary to $15/hour as a token of appreciation for my skill. And this made me realize: I should ditch creative writing and focus on copywriting instead. After loads of trial and error back in the day, I learned how to write persuasive copy. I was no longer getting rejection letters. I was receiving thousands of emails saying that someone just bought another product from our company. My sales copy pages generated over $1,500,000 in revenue over last year. And I want to teach you how to do the same”
b. Test the Stereotype Formula
This one’s simple and effective as well. Introduce yourself by sharing an obvious stereotype about your profession. This cue will help you connect with your audience better, make them chuckle a bit, and set a lighter mood for the speech to follow.
Here’s how you can frame your intro:
“My name is ___, and I am a lead software engineer at our platform [Your Job Title]. And yes, I’m that nerdy type who never liked presenting in front of large groups of people. I would rather stay in my den and write code all day long. [Stereotype]. But hey, since I have mustered enough courage…let’s talk today about the new product features my team is about to release….”
After sharing a quick, self-deprecating line, you transition back to your topic, reinforcing the audience’s attention . Both of these formulas help you set the “mood” for your further presentation, so try using them interchangeably on different occasions.
2. Open a Presentation with a Hook
Wow your audience straight off the bat by sharing something they would not expect to hear. This may be one of the popular first-time presentation tips but don’t rush to discard it.
Because here’s the thing: psychologically , we are more inclined to pay attention whenever presented with an unexpected cue. When we know what will happen next – someone flips the switch, and lights turn on – we don’t really pay much attention to that action.
But when we don’t know what to expect next – e.g., someone flips the switch and a bell starts ringing – we are likely to pay more attention to what will happen next. The same goes for words: everyone loves stories with unpredictable twists. So begin your presentation with a PowerPoint introduction slide or a line that no one expects to hear.
Here are a few hook examples you can swipe:
a. Open with a provocative statement
It creates an instant jolt and makes the audience intrigued to hear what you are about to say next – pedal back, continue with the provocation, or do something else that they will not expect.
“You will live seven and a half minutes longer than you would have otherwise, just because you watched this talk.”
That’s how Jane McGonigal opens one of her TED talks . Shocking and intriguing, right?
b. Ask a rhetorical, thought-provoking question
Seasoned presenters know that one good practice is to ask a question at the beginning of a presentation to increase audience engagement. Rhetorical questions have a great persuasive effect – instead of answering aloud, your audience will silently start musing over it during your presentation. They aroused curiosity and motivated the audience to remain attentive, as they did want to learn your answer to this question.
To reinforce your message throughout the presentation, you can further use the Rhetorical Triangle Concept – a rhetorical approach to building a persuasive argument based on Aristotle’s teachings.
c. Use a bold number, factor stat
A clean slide with some mind-boggling stat makes an undeniably strong impact. Here are a few opening statement examples you can use along with your slide:
- Shock them: “We are effectively wasting over $1.2 billion per year on producing clothes no one will ever purchase”
- Create empathy: “Are you among the 20% of people with undiagnosed ADHD?”
- Call to arms: “58% of marketing budgets are wasted due to poor landing page design. Let’s change this!”
- Spark curiosity: “Did you know that companies who invested in speech recognition have seen a 13% increase in ROI within just 3 years?”
3. Begin with a Captivating Visual
Compelling visuals are the ABC of presentation design – use them strategically to make an interesting statement at the beginning and throughout your presentation. Your first presentation slide can be text-free. Communicate your idea with a visual instead – a photo, a chart, an infographic, or another graphics asset.
Visuals are a powerful medium for communication as our brain needs just 13 milliseconds to render what our eyes see, whereas text comprehension requires more cognitive effort.
Relevant images add additional aesthetic appeal to your deck, bolster the audience’s imagination, and make your key message instantly more memorable.
Here’s an intro slide example. You want to make a strong presentation introduction to global pollution. Use the following slide to reinforce the statement you share:
“Seven of nine snow samples taken on land in Antarctica found chemicals known as PFAs, which are used in industrial products and can harm wildlife”
Source: Reuters
4. Ask a “What if…” Question
The “what if” combo carries massive power. It gives your audience a sense of what will happen if they choose to listen to you and follow your advice. Here are a few presentations with starting sentences + slides to illustrate this option:
Alternatively, you can work your way to this point using different questions:
- Ask the audience about their “Why.” Why are they attending this event, or why do they find this topic relevant?
- Use “How” as your question hook if you plan to introduce a potential solution to a problem.
- If your presentation has a persuasion factor associated, use “When” as a question to trigger the interest of the audience on, for example, when they are planning to take action regarding the topic being presented (if we talk about an inspirational presentation).
5. Use the Word “Imagine”
“Imagine,” “Picture This,” and “Think of” are better word choices for when you plan to begin your presentation with a quick story.
Our brain loves interacting with stories. In fact, a captivating story makes us more collaborative. Scientists have discovered that stories with tension during narrative make us:
- Pay more attention,
- Share emotions with the characters and even mimic the feelings and behaviors of those characters afterward.
That’s why good action movies often feel empowering and make us want to change the world too. By incorporating a good, persuasive story with a relatable hero, you can also create that “bond” with your audience and make them more perceptive to your pitch – donate money to support the cause; explore the solution you are offering, and so on.
6. Leverage The Curiosity Gap
The curiosity gap is another psychological trick frequently used by marketers to solicit more clicks, reads, and other interactions from the audience. In essence, it’s the trick you see behind all those clickbait, Buzzfeed-style headlines:
Not everyone is a fan of such titles. But the truth is – they do the trick and instantly capture attention. The curiosity gap sparks our desire to dig deeper into the matter. We are explicitly told that we don’t know something important, and now we crave to change that. Curiosity is an incredibly strong driving force for action – think Eve, think Pandora’s Box.
So consider incorporating these attention grabbers for your presentation speech to shock the audience. You can open with one, or strategically weave them in the middle of your presentation when you feel like your audience is getting tired and may lose their focus.
Here’s how you can use the curiosity gap during your presentation:
- Start telling a story, pause in the middle, and delay the conclusion of it.
- Withhold the key information (e.g., the best solution to the problem you have described) for a bit – but not for too long, as this can reduce the initial curiosity.
- Introduce an idea or concept and link it with an unexpected outcome or subject – this is the best opening for a presentation tip.
7. The Power of Silence
What would you do if you attended a presentation in which the speaker remains silent for 30 seconds after the presentation starts? Just the presenter, standing in front of the audience, in absolute silence.
Most likely, your mind starts racing with thoughts, expecting something of vital importance to be disclosed. The surprise factor with this effect is for us to acknowledge things we tend to take for granted.
It is a powerful resource to introduce a product or to start an inspirational presentation if followed by a fact.
8. Facts as Weapons of Communication
In some niches, using statistics as the icebreaker is the best method to retain the audience’s interest.
Say your presentation is about climate change. Why not introduce a not-so-common fact, such as the amount of wool that can be produced out of oceanic plastic waste per month? And since you have to base your introduction on facts, research manufacturers that work with Oceanic fabrics from recycled plastic bottles .
Using facts helps to build a better narrative, and also gives leverage to your presentation as you are speaking not just from emotional elements but from actually recorded data backed up by research.
9. Fact vs. Myths
Related to our previous point, we make quite an interesting speech if we contrast a fact vs. a myth in a non-conventional way: using a myth to question a well-accepted fact, then introducing a new point of view or theory, backed on sufficient research, that proves the fact wrong. This technique, when used in niches related to academia, can significantly increase the audience’s interest, and it will highlight your presentation as innovative.
Another approach is to debunk a myth using a fact. This contrast immediately piques interest because it promises to overturn commonly held beliefs, and people naturally find it compelling when their existing knowledge is put to the test. An example of this is when a nutritionist wishes to speak about how to lose weight via diet, and debunks the myth that all carbohydrates are “bad”.
10. The Power of Music
Think about a presentation that discusses the benefits of using alternative therapies to treat anxiety, reducing the need to rely on benzodiazepines. Rather than going technical and introducing facts, the presenter can play a soothing tune and invite the audience to follow an exercise that teaches how to practice breathing meditation . Perhaps, in less than 2 minutes, the presenter can accomplish the goal of exposing the advantages of this practice with a live case study fueled by the proper ambiance (due to the music played in the beginning).
11. Physical Activity
Let’s picture ourselves in an in-company presentation about workspace wellness. For this company, the sedentary lifestyle their employees engage in is a worrying factor, so they brought a personal trainer to coach the employees on a basic flexibility routine they can practice in 5 minutes after a couple of hours of desk time.
“Before we dive in, let’s all stand up for a moment.” This simple instruction breaks the ice and creates a moment of shared experience among the attendees. You could then lead them through a brief stretching routine, saying something like, “Let’s reach up high, and stretch out those muscles that get so tight sitting at our desks all day.” With this action, you’re not just talking about workplace wellness, you’re giving them a direct, personal experience of it.
This approach has several advantages. Firstly, it infuses energy into the room and increases the oxygen flow to the brain, potentially boosting the audience’s concentration and retention. Secondly, it sets a precedent that your presentation is not going to be a standard lecture, but rather an interactive experience. This can raise the level of anticipation for what’s to come, and make the presentation a topic for future conversation between coworkers.
12. Acknowledging a Person
How many times have you heard the phrase: “Before we begin, I’d like to dedicate a few words to …” . The speaker could be referring to a mentor figure, a prominent person in the local community, or a group of people who performed charity work or obtained a prize for their hard work and dedication. Whichever is the reason behind this, acknowledgment is a powerful force to use as a method of starting a presentation. It builds a connection with the audience, it speaks about your values and who you admire, and it can transmit what the conversation is going to be about based on who the acknowledged person is.
Closing Thoughts
Now you know how to start your presentation – you have the opening lines, you have the slides to use, and you can browse even more attractive PowerPoint presentation slides and templates on our website. Also, we recommend you visit our article on how to make a PowerPoint Presentation to get familiarized with the best tactics for professional presentation design and delivery, or if you need to save time preparing your presentation, we highly recommend you check our AI Presentation Maker to pair these concepts with cutting-edge slide design powered by AI.
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