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21 Questionnaire Templates: Examples and Samples

Questionnaire Templates and Examples

Questionnaire: Definition

A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. A questionnaire is typically a mix of open-ended questions and close-ended questions ; the latter allowing for respondents to enlist their views in detail.

A questionnaire can be used in both, qualitative market research as well as quantitative market research with the use of different types of questions .

LEARN ABOUT: Open-Ended Questions

Types of Questionnaires

We have learnt that a questionnaire could either be structured or free-flow. To explain this better:

  • Structured Questionnaires: A structured questionnaires helps collect quantitative data . In this case, the questionnaire is designed in a way that it collects very specific type of information. It can be used to initiate a formal enquiry on collect data to prove or disprove a prior hypothesis.
  • Unstructured Questionnaires: An unstructured questionnaire collects qualitative data . The questionnaire in this case has a basic structure and some branching questions but nothing that limits the responses of a respondent. The questions are more open-ended.

LEARN ABOUT:   Structured Question

Types of Questions used in a Questionnaire

A questionnaire can consist of many types of questions . Some of the commonly and widely used question types though, are:

  • Open-Ended Questions: One of the commonly used question type in questionnaire is an open-ended question . These questions help collect in-depth data from a respondent as there is a huge scope to respond in detail.
  • Dichotomous Questions: The dichotomous question is a “yes/no” close-ended question . This question is generally used in case of the need of basic validation. It is the easiest question type in a questionnaire.
  • Multiple-Choice Questions: An easy to administer and respond to, question type in a questionnaire is the multiple-choice question . These questions are close-ended questions with either a single select multiple choice question or a multiple select multiple choice question. Each multiple choice question consists of an incomplete stem (question), right answer or answers, close alternatives, distractors and incorrect answers. Depending on the objective of the research, a mix of the above option types can be used.
  • Net Promoter Score (NPS) Question: Another commonly used question type in a questionnaire is the Net Promoter Score (NPS) Question where one single question collects data on the referencability of the research topic in question.
  • Scaling Questions: Scaling questions are widely used in a questionnaire as they make responding to the questionnaire, very easy. These questions are based on the principles of the 4 measurement scales – nominal, ordinal, interval and ratio .

Questionnaires help enterprises collect valuable data to help them make well-informed business decisions. There are powerful tools available in the market that allows using multiple question types, ready to use survey format templates, robust analytics, and many more features to conduct comprehensive market research.

LEARN ABOUT: course evaluation survey examples

For example, an enterprise wants to conduct market research to understand what pricing would be best for their new product to capture a higher market share. In such a case, a questionnaire for competitor analysis can be sent to the targeted audience using a powerful market research survey software which can help the enterprise conduct 360 market research that will enable them to make strategic business decisions.

Now that we have learned what a questionnaire is and its use in market research , some examples and samples of widely used questionnaire templates on the QuestionPro platform are as below:

LEARN ABOUT: Speaker evaluation form

Customer Questionnaire Templates: Examples and Samples

QuestionPro specializes in end-to-end Customer Questionnaire Templates that can be used to evaluate a customer journey right from indulging with a brand to the continued use and referenceability of the brand. These templates form excellent samples to form your own questionnaire and begin testing your customer satisfaction and experience based on customer feedback.

LEARN ABOUT: Structured Questionnaire

USE THIS FREE TEMPLATE

Employee & Human Resource (HR) Questionnaire Templates: Examples and Samples

QuestionPro has built a huge repository of employee questionnaires and HR questionnaires that can be readily deployed to collect feedback from the workforce on an organization on multiple parameters like employee satisfaction, benefits evaluation, manager evaluation , exit formalities etc. These templates provide a holistic overview of collecting actionable data from employees.

Community Questionnaire Templates: Examples and Samples

The QuestionPro repository of community questionnaires helps collect varied data on all community aspects. This template library includes popular questionnaires such as community service, demographic questionnaires, psychographic questionnaires, personal questionnaires and much more.

Academic Evaluation Questionnaire Templates: Examples and Samples

Another vastly used section of QuestionPro questionnaire templates are the academic evaluation questionnaires . These questionnaires are crafted to collect in-depth data about academic institutions and the quality of teaching provided, extra-curricular activities etc and also feedback about other educational activities.

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Questionnaire examples and sample templates

Do you want to write a survey questionnaire, but need a little guidance on the right questions to use? Well you’re in the right place! Our pre-written survey templates make it easy to pick through a series of questions, understand the difference between open questions and closed questions, build your survey, and start collecting data in minutes.

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Home » Questionnaire – Definition, Types, and Examples

Questionnaire – Definition, Types, and Examples

Table of Contents

Questionnaire

Questionnaire

Definition:

A Questionnaire is a research tool or survey instrument that consists of a set of questions or prompts designed to gather information from individuals or groups of people.

It is a standardized way of collecting data from a large number of people by asking them a series of questions related to a specific topic or research objective. The questions may be open-ended or closed-ended, and the responses can be quantitative or qualitative. Questionnaires are widely used in research, marketing, social sciences, healthcare, and many other fields to collect data and insights from a target population.

History of Questionnaire

The history of questionnaires can be traced back to the ancient Greeks, who used questionnaires as a means of assessing public opinion. However, the modern history of questionnaires began in the late 19th century with the rise of social surveys.

The first social survey was conducted in the United States in 1874 by Francis A. Walker, who used a questionnaire to collect data on labor conditions. In the early 20th century, questionnaires became a popular tool for conducting social research, particularly in the fields of sociology and psychology.

One of the most influential figures in the development of the questionnaire was the psychologist Raymond Cattell, who in the 1940s and 1950s developed the personality questionnaire, a standardized instrument for measuring personality traits. Cattell’s work helped establish the questionnaire as a key tool in personality research.

In the 1960s and 1970s, the use of questionnaires expanded into other fields, including market research, public opinion polling, and health surveys. With the rise of computer technology, questionnaires became easier and more cost-effective to administer, leading to their widespread use in research and business settings.

Today, questionnaires are used in a wide range of settings, including academic research, business, healthcare, and government. They continue to evolve as a research tool, with advances in computer technology and data analysis techniques making it easier to collect and analyze data from large numbers of participants.

Types of Questionnaire

Types of Questionnaires are as follows:

Structured Questionnaire

This type of questionnaire has a fixed format with predetermined questions that the respondent must answer. The questions are usually closed-ended, which means that the respondent must select a response from a list of options.

Unstructured Questionnaire

An unstructured questionnaire does not have a fixed format or predetermined questions. Instead, the interviewer or researcher can ask open-ended questions to the respondent and let them provide their own answers.

Open-ended Questionnaire

An open-ended questionnaire allows the respondent to answer the question in their own words, without any pre-determined response options. The questions usually start with phrases like “how,” “why,” or “what,” and encourage the respondent to provide more detailed and personalized answers.

Close-ended Questionnaire

In a closed-ended questionnaire, the respondent is given a set of predetermined response options to choose from. This type of questionnaire is easier to analyze and summarize, but may not provide as much insight into the respondent’s opinions or attitudes.

Mixed Questionnaire

A mixed questionnaire is a combination of open-ended and closed-ended questions. This type of questionnaire allows for more flexibility in terms of the questions that can be asked, and can provide both quantitative and qualitative data.

Pictorial Questionnaire:

In a pictorial questionnaire, instead of using words to ask questions, the questions are presented in the form of pictures, diagrams or images. This can be particularly useful for respondents who have low literacy skills, or for situations where language barriers exist. Pictorial questionnaires can also be useful in cross-cultural research where respondents may come from different language backgrounds.

Types of Questions in Questionnaire

The types of Questions in Questionnaire are as follows:

Multiple Choice Questions

These questions have several options for participants to choose from. They are useful for getting quantitative data and can be used to collect demographic information.

  • a. Red b . Blue c. Green d . Yellow

Rating Scale Questions

These questions ask participants to rate something on a scale (e.g. from 1 to 10). They are useful for measuring attitudes and opinions.

  • On a scale of 1 to 10, how likely are you to recommend this product to a friend?

Open-Ended Questions

These questions allow participants to answer in their own words and provide more in-depth and detailed responses. They are useful for getting qualitative data.

  • What do you think are the biggest challenges facing your community?

Likert Scale Questions

These questions ask participants to rate how much they agree or disagree with a statement. They are useful for measuring attitudes and opinions.

How strongly do you agree or disagree with the following statement:

“I enjoy exercising regularly.”

  • a . Strongly Agree
  • c . Neither Agree nor Disagree
  • d . Disagree
  • e . Strongly Disagree

Demographic Questions

These questions ask about the participant’s personal information such as age, gender, ethnicity, education level, etc. They are useful for segmenting the data and analyzing results by demographic groups.

  • What is your age?

Yes/No Questions

These questions only have two options: Yes or No. They are useful for getting simple, straightforward answers to a specific question.

Have you ever traveled outside of your home country?

Ranking Questions

These questions ask participants to rank several items in order of preference or importance. They are useful for measuring priorities or preferences.

Please rank the following factors in order of importance when choosing a restaurant:

  • a. Quality of Food
  • c. Ambiance
  • d. Location

Matrix Questions

These questions present a matrix or grid of options that participants can choose from. They are useful for getting data on multiple variables at once.

Dichotomous Questions

These questions present two options that are opposite or contradictory. They are useful for measuring binary or polarized attitudes.

Do you support the death penalty?

How to Make a Questionnaire

Step-by-Step Guide for Making a Questionnaire:

  • Define your research objectives: Before you start creating questions, you need to define the purpose of your questionnaire and what you hope to achieve from the data you collect.
  • Choose the appropriate question types: Based on your research objectives, choose the appropriate question types to collect the data you need. Refer to the types of questions mentioned earlier for guidance.
  • Develop questions: Develop clear and concise questions that are easy for participants to understand. Avoid leading or biased questions that might influence the responses.
  • Organize questions: Organize questions in a logical and coherent order, starting with demographic questions followed by general questions, and ending with specific or sensitive questions.
  • Pilot the questionnaire : Test your questionnaire on a small group of participants to identify any flaws or issues with the questions or the format.
  • Refine the questionnaire : Based on feedback from the pilot, refine and revise the questionnaire as necessary to ensure that it is valid and reliable.
  • Distribute the questionnaire: Distribute the questionnaire to your target audience using a method that is appropriate for your research objectives, such as online surveys, email, or paper surveys.
  • Collect and analyze data: Collect the completed questionnaires and analyze the data using appropriate statistical methods. Draw conclusions from the data and use them to inform decision-making or further research.
  • Report findings: Present your findings in a clear and concise report, including a summary of the research objectives, methodology, key findings, and recommendations.

Questionnaire Administration Modes

There are several modes of questionnaire administration. The choice of mode depends on the research objectives, sample size, and available resources. Some common modes of administration include:

  • Self-administered paper questionnaires: Participants complete the questionnaire on paper, either in person or by mail. This mode is relatively low cost and easy to administer, but it may result in lower response rates and greater potential for errors in data entry.
  • Online questionnaires: Participants complete the questionnaire on a website or through email. This mode is convenient for both researchers and participants, as it allows for fast and easy data collection. However, it may be subject to issues such as low response rates, lack of internet access, and potential for fraudulent responses.
  • Telephone surveys: Trained interviewers administer the questionnaire over the phone. This mode allows for a large sample size and can result in higher response rates, but it is also more expensive and time-consuming than other modes.
  • Face-to-face interviews : Trained interviewers administer the questionnaire in person. This mode allows for a high degree of control over the survey environment and can result in higher response rates, but it is also more expensive and time-consuming than other modes.
  • Mixed-mode surveys: Researchers use a combination of two or more modes to administer the questionnaire, such as using online questionnaires for initial screening and following up with telephone interviews for more detailed information. This mode can help overcome some of the limitations of individual modes, but it requires careful planning and coordination.

Example of Questionnaire

Title of the Survey: Customer Satisfaction Survey

Introduction:

We appreciate your business and would like to ensure that we are meeting your needs. Please take a few minutes to complete this survey so that we can better understand your experience with our products and services. Your feedback is important to us and will help us improve our offerings.

Instructions:

Please read each question carefully and select the response that best reflects your experience. If you have any additional comments or suggestions, please feel free to include them in the space provided at the end of the survey.

1. How satisfied are you with our product quality?

  • Very satisfied
  • Somewhat satisfied
  • Somewhat dissatisfied
  • Very dissatisfied

2. How satisfied are you with our customer service?

3. How satisfied are you with the price of our products?

4. How likely are you to recommend our products to others?

  • Very likely
  • Somewhat likely
  • Somewhat unlikely
  • Very unlikely

5. How easy was it to find the information you were looking for on our website?

  • Somewhat easy
  • Somewhat difficult
  • Very difficult

6. How satisfied are you with the overall experience of using our products and services?

7. Is there anything that you would like to see us improve upon or change in the future?

…………………………………………………………………………………………………………………………..

Conclusion:

Thank you for taking the time to complete this survey. Your feedback is valuable to us and will help us improve our products and services. If you have any further comments or concerns, please do not hesitate to contact us.

Applications of Questionnaire

Some common applications of questionnaires include:

  • Research : Questionnaires are commonly used in research to gather information from participants about their attitudes, opinions, behaviors, and experiences. This information can then be analyzed and used to draw conclusions and make inferences.
  • Healthcare : In healthcare, questionnaires can be used to gather information about patients’ medical history, symptoms, and lifestyle habits. This information can help healthcare professionals diagnose and treat medical conditions more effectively.
  • Marketing : Questionnaires are commonly used in marketing to gather information about consumers’ preferences, buying habits, and opinions on products and services. This information can help businesses develop and market products more effectively.
  • Human Resources: Questionnaires are used in human resources to gather information from job applicants, employees, and managers about job satisfaction, performance, and workplace culture. This information can help organizations improve their hiring practices, employee retention, and organizational culture.
  • Education : Questionnaires are used in education to gather information from students, teachers, and parents about their perceptions of the educational experience. This information can help educators identify areas for improvement and develop more effective teaching strategies.

Purpose of Questionnaire

Some common purposes of questionnaires include:

  • To collect information on attitudes, opinions, and beliefs: Questionnaires can be used to gather information on people’s attitudes, opinions, and beliefs on a particular topic. For example, a questionnaire can be used to gather information on people’s opinions about a particular political issue.
  • To collect demographic information: Questionnaires can be used to collect demographic information such as age, gender, income, education level, and occupation. This information can be used to analyze trends and patterns in the data.
  • To measure behaviors or experiences: Questionnaires can be used to gather information on behaviors or experiences such as health-related behaviors or experiences, job satisfaction, or customer satisfaction.
  • To evaluate programs or interventions: Questionnaires can be used to evaluate the effectiveness of programs or interventions by gathering information on participants’ experiences, opinions, and behaviors.
  • To gather information for research: Questionnaires can be used to gather data for research purposes on a variety of topics.

When to use Questionnaire

Here are some situations when questionnaires might be used:

  • When you want to collect data from a large number of people: Questionnaires are useful when you want to collect data from a large number of people. They can be distributed to a wide audience and can be completed at the respondent’s convenience.
  • When you want to collect data on specific topics: Questionnaires are useful when you want to collect data on specific topics or research questions. They can be designed to ask specific questions and can be used to gather quantitative data that can be analyzed statistically.
  • When you want to compare responses across groups: Questionnaires are useful when you want to compare responses across different groups of people. For example, you might want to compare responses from men and women, or from people of different ages or educational backgrounds.
  • When you want to collect data anonymously: Questionnaires can be useful when you want to collect data anonymously. Respondents can complete the questionnaire without fear of judgment or repercussions, which can lead to more honest and accurate responses.
  • When you want to save time and resources: Questionnaires can be more efficient and cost-effective than other methods of data collection such as interviews or focus groups. They can be completed quickly and easily, and can be analyzed using software to save time and resources.

Characteristics of Questionnaire

Here are some of the characteristics of questionnaires:

  • Standardization : Questionnaires are standardized tools that ask the same questions in the same order to all respondents. This ensures that all respondents are answering the same questions and that the responses can be compared and analyzed.
  • Objectivity : Questionnaires are designed to be objective, meaning that they do not contain leading questions or bias that could influence the respondent’s answers.
  • Predefined responses: Questionnaires typically provide predefined response options for the respondents to choose from, which helps to standardize the responses and make them easier to analyze.
  • Quantitative data: Questionnaires are designed to collect quantitative data, meaning that they provide numerical or categorical data that can be analyzed using statistical methods.
  • Convenience : Questionnaires are convenient for both the researcher and the respondents. They can be distributed and completed at the respondent’s convenience and can be easily administered to a large number of people.
  • Anonymity : Questionnaires can be anonymous, which can encourage respondents to answer more honestly and provide more accurate data.
  • Reliability : Questionnaires are designed to be reliable, meaning that they produce consistent results when administered multiple times to the same group of people.
  • Validity : Questionnaires are designed to be valid, meaning that they measure what they are intended to measure and are not influenced by other factors.

Advantage of Questionnaire

Some Advantage of Questionnaire are as follows:

  • Standardization: Questionnaires allow researchers to ask the same questions to all participants in a standardized manner. This helps ensure consistency in the data collected and eliminates potential bias that might arise if questions were asked differently to different participants.
  • Efficiency: Questionnaires can be administered to a large number of people at once, making them an efficient way to collect data from a large sample.
  • Anonymity: Participants can remain anonymous when completing a questionnaire, which may make them more likely to answer honestly and openly.
  • Cost-effective: Questionnaires can be relatively inexpensive to administer compared to other research methods, such as interviews or focus groups.
  • Objectivity: Because questionnaires are typically designed to collect quantitative data, they can be analyzed objectively without the influence of the researcher’s subjective interpretation.
  • Flexibility: Questionnaires can be adapted to a wide range of research questions and can be used in various settings, including online surveys, mail surveys, or in-person interviews.

Limitations of Questionnaire

Limitations of Questionnaire are as follows:

  • Limited depth: Questionnaires are typically designed to collect quantitative data, which may not provide a complete understanding of the topic being studied. Questionnaires may miss important details and nuances that could be captured through other research methods, such as interviews or observations.
  • R esponse bias: Participants may not always answer questions truthfully or accurately, either because they do not remember or because they want to present themselves in a particular way. This can lead to response bias, which can affect the validity and reliability of the data collected.
  • Limited flexibility: While questionnaires can be adapted to a wide range of research questions, they may not be suitable for all types of research. For example, they may not be appropriate for studying complex phenomena or for exploring participants’ experiences and perceptions in-depth.
  • Limited context: Questionnaires typically do not provide a rich contextual understanding of the topic being studied. They may not capture the broader social, cultural, or historical factors that may influence participants’ responses.
  • Limited control : Researchers may not have control over how participants complete the questionnaire, which can lead to variations in response quality or consistency.

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As a staple in data collection, questionnaires help uncover robust and reliable findings that can transform industries, shape policies, and revolutionize understanding. Whether you are exploring societal trends or delving into scientific phenomena, the effectiveness of your research questionnaire can make or break your findings.

In this article, we aim to understand the core purpose of questionnaires, exploring how they serve as essential tools for gathering systematic data, both qualitative and quantitative, from diverse respondents. Read on as we explore the key elements that make up a winning questionnaire, the art of framing questions which are both compelling and rigorous, and the careful balance between simplicity and depth.

Table of Contents

The Role of Questionnaires in Research

So, what is a questionnaire? A questionnaire is a structured set of questions designed to collect information, opinions, attitudes, or behaviors from respondents. It is one of the most commonly used data collection methods in research. Moreover, questionnaires can be used in various research fields, including social sciences, market research, healthcare, education, and psychology. Their adaptability makes them suitable for investigating diverse research questions.

Questionnaire and survey  are two terms often used interchangeably, but they have distinct meanings in the context of research. A survey refers to the broader process of data collection that may involve various methods. A survey can encompass different data collection techniques, such as interviews , focus groups, observations, and yes, questionnaires.

Pros and Cons of Using Questionnaires in Research:

While questionnaires offer numerous advantages in research, they also come with some disadvantages that researchers must be aware of and address appropriately. Careful questionnaire design, validation, and consideration of potential biases can help mitigate these disadvantages and enhance the effectiveness of using questionnaires as a data collection method.

a research questionnaire sample

Structured vs Unstructured Questionnaires

Structured questionnaire:.

A structured questionnaire consists of questions with predefined response options. Respondents are presented with a fixed set of choices and are required to select from those options. The questions in a structured questionnaire are designed to elicit specific and quantifiable responses. Structured questionnaires are particularly useful for collecting quantitative data and are often employed in surveys and studies where standardized and comparable data are necessary.

Advantages of Structured Questionnaires:

  • Easy to analyze and interpret: The fixed response options facilitate straightforward data analysis and comparison across respondents.
  • Efficient for large-scale data collection: Structured questionnaires are time-efficient, allowing researchers to collect data from a large number of respondents.
  • Reduces response bias: The predefined response options minimize potential response bias and maintain consistency in data collection.

Limitations of Structured Questionnaires:

  • Lack of depth: Structured questionnaires may not capture in-depth insights or nuances as respondents are limited to pre-defined response choices. Hence, they may not reveal the reasons behind respondents’ choices, limiting the understanding of their perspectives.
  • Limited flexibility: The fixed response options may not cover all potential responses, therefore, potentially restricting respondents’ answers.

Unstructured Questionnaire:

An unstructured questionnaire consists of questions that allow respondents to provide detailed and unrestricted responses. Unlike structured questionnaires, there are no predefined response options, giving respondents the freedom to express their thoughts in their own words. Furthermore, unstructured questionnaires are valuable for collecting qualitative data and obtaining in-depth insights into respondents’ experiences, opinions, or feelings.

Advantages of Unstructured Questionnaires:

  • Rich qualitative data: Unstructured questionnaires yield detailed and comprehensive qualitative data, providing valuable and novel insights into respondents’ perspectives.
  • Flexibility in responses: Respondents have the freedom to express themselves in their own words. Hence, allowing for a wide range of responses.

Limitations of Unstructured Questionnaires:

  • Time-consuming analysis: Analyzing open-ended responses can be time-consuming, since, each response requires careful reading and interpretation.
  • Subjectivity in interpretation: The analysis of open-ended responses may be subjective, as researchers interpret and categorize responses based on their judgment.
  • May require smaller sample size: Due to the depth of responses, researchers may need a smaller sample size for comprehensive analysis, making generalizations more challenging.

Types of Questions in a Questionnaire

In a questionnaire, researchers typically use the following most common types of questions to gather a variety of information from respondents:

1. Open-Ended Questions:

These questions allow respondents to provide detailed and unrestricted responses in their own words. Open-ended questions are valuable for gathering qualitative data and in-depth insights.

Example: What suggestions do you have for improving our product?

2. Multiple-Choice Questions

Respondents choose one answer from a list of provided options. This type of question is suitable for gathering categorical data or preferences.

Example: Which of the following social media/academic networking platforms do you use to promote your research?

  • ResearchGate
  • Academia.edu

3. Dichotomous Questions

Respondents choose between two options, typically “yes” or “no”, “true” or “false”, or “agree” or “disagree”.

Example: Have you ever published in open access journals before?

4. Scaling Questions

These questions, also known as rating scale questions, use a predefined scale that allows respondents to rate or rank their level of agreement, satisfaction, importance, or other subjective assessments. These scales help researchers quantify subjective data and make comparisons across respondents.

There are several types of scaling techniques used in scaling questions:

i. Likert Scale:

The Likert scale is one of the most common scaling techniques. It presents respondents with a series of statements and asks them to rate their level of agreement or disagreement using a range of options, typically from “strongly agree” to “strongly disagree”.For example: Please indicate your level of agreement with the statement: “The content presented in the webinar was relevant and aligned with the advertised topic.”

  • Strongly Agree
  • Strongly Disagree

ii. Semantic Differential Scale:

The semantic differential scale measures respondents’ perceptions or attitudes towards an item using opposite adjectives or bipolar words. Respondents rate the item on a scale between the two opposites. For example:

  • Easy —— Difficult
  • Satisfied —— Unsatisfied
  • Very likely —— Very unlikely

iii. Numerical Rating Scale:

This scale requires respondents to provide a numerical rating on a predefined scale. It can be a simple 1 to 5 or 1 to 10 scale, where higher numbers indicate higher agreement, satisfaction, or importance.

iv. Ranking Questions:

Respondents rank items in order of preference or importance. Ranking questions help identify preferences or priorities.

Example: Please rank the following features of our app in order of importance (1 = Most Important, 5 = Least Important):

  • User Interface
  • Functionality
  • Customer Support

By using a mix of question types, researchers can gather both quantitative and qualitative data, providing a comprehensive understanding of the research topic and enabling meaningful analysis and interpretation of the results. The choice of question types depends on the research objectives , the desired depth of information, and the data analysis requirements.

Methods of Administering Questionnaires

There are several methods for administering questionnaires, and the choice of method depends on factors such as the target population, research objectives , convenience, and resources available. Here are some common methods of administering questionnaires:

a research questionnaire sample

Each method has its advantages and limitations. Online surveys offer convenience and a large reach, but they may be limited to individuals with internet access. Face-to-face interviews allow for in-depth responses but can be time-consuming and costly. Telephone surveys have broad reach but may be limited by declining response rates. Researchers should choose the method that best suits their research objectives, target population, and available resources to ensure successful data collection.

How to Design a Questionnaire

Designing a good questionnaire is crucial for gathering accurate and meaningful data that aligns with your research objectives. Here are essential steps and tips to create a well-designed questionnaire:

a research questionnaire sample

1. Define Your Research Objectives : Clearly outline the purpose and specific information you aim to gather through the questionnaire.

2. Identify Your Target Audience : Understand respondents’ characteristics and tailor the questionnaire accordingly.

3. Develop the Questions :

  • Write Clear and Concise Questions
  • Avoid Leading or Biasing Questions
  • Sequence Questions Logically
  • Group Related Questions
  • Include Demographic Questions

4. Provide Well-defined Response Options : Offer exhaustive response choices for closed-ended questions.

5. Consider Skip Logic and Branching : Customize the questionnaire based on previous answers.

6. Pilot Test the Questionnaire : Identify and address issues through a pilot study .

7. Seek Expert Feedback : Validate the questionnaire with subject matter experts.

8. Obtain Ethical Approval : Comply with ethical guidelines , obtain consent, and ensure confidentiality before administering the questionnaire.

9. Administer the Questionnaire : Choose the right mode and provide clear instructions.

10. Test the Survey Platform : Ensure compatibility and usability for online surveys.

By following these steps and paying attention to questionnaire design principles, you can create a well-structured and effective questionnaire that gathers reliable data and helps you achieve your research objectives.

Characteristics of a Good Questionnaire

A good questionnaire possesses several essential elements that contribute to its effectiveness. Furthermore, these characteristics ensure that the questionnaire is well-designed, easy to understand, and capable of providing valuable insights. Here are some key characteristics of a good questionnaire:

1. Clarity and Simplicity : Questions should be clear, concise, and unambiguous. Avoid using complex language or technical terms that may confuse respondents. Simple and straightforward questions ensure that respondents interpret them consistently.

2. Relevance and Focus : Each question should directly relate to the research objectives and contribute to answering the research questions. Consequently, avoid including extraneous or irrelevant questions that could lead to data clutter.

3. Mix of Question Types : Utilize a mix of question types, including open-ended, Likert scale, and multiple-choice questions. This variety allows for both qualitative and quantitative data collections .

4. Validity and Reliability : Ensure the questionnaire measures what it intends to measure (validity) and produces consistent results upon repeated administration (reliability). Validation should be conducted through expert review and previous research.

5. Appropriate Length : Keep the questionnaire’s length appropriate and manageable to avoid respondent fatigue or dropouts. Long questionnaires may result in incomplete or rushed responses.

6. Clear Instructions : Include clear instructions at the beginning of the questionnaire to guide respondents on how to complete it. Explain any technical terms, formats, or concepts if necessary.

7. User-Friendly Format : Design the questionnaire to be visually appealing and user-friendly. Use consistent formatting, adequate spacing, and a logical page layout.

8. Data Validation and Cleaning : Incorporate validation checks to ensure data accuracy and reliability. Consider mechanisms to detect and correct inconsistent or missing responses during data cleaning.

By incorporating these characteristics, researchers can create a questionnaire that maximizes data quality, minimizes response bias, and provides valuable insights for their research.

In the pursuit of advancing research and gaining meaningful insights, investing time and effort into designing effective questionnaires is a crucial step. A well-designed questionnaire is more than a mere set of questions; it is a masterpiece of precision and ingenuity. Each question plays a vital role in shaping the narrative of our research, guiding us through the labyrinth of data to meaningful conclusions. Indeed, a well-designed questionnaire serves as a powerful tool for unlocking valuable insights and generating robust findings that impact society positively.

Have you ever designed a research questionnaire? Reflect on your experience and share your insights with researchers globally through Enago Academy’s Open Blogging Platform . Join our diverse community of 1000K+ researchers and authors to exchange ideas, strategies, and best practices, and together, let’s shape the future of data collection and maximize the impact of questionnaires in the ever-evolving landscape of research.

Frequently Asked Questions

A research questionnaire is a structured tool used to gather data from participants in a systematic manner. It consists of a series of carefully crafted questions designed to collect specific information related to a research study.

Questionnaires play a pivotal role in both quantitative and qualitative research, enabling researchers to collect insights, opinions, attitudes, or behaviors from respondents. This aids in hypothesis testing, understanding, and informed decision-making, ensuring consistency, efficiency, and facilitating comparisons.

Questionnaires are a versatile tool employed in various research designs to gather data efficiently and comprehensively. They find extensive use in both quantitative and qualitative research methodologies, making them a fundamental component of research across disciplines. Some research designs that commonly utilize questionnaires include: a) Cross-Sectional Studies b) Longitudinal Studies c) Descriptive Research d) Correlational Studies e) Causal-Comparative Studies f) Experimental Research g) Survey Research h) Case Studies i) Exploratory Research

A survey is a comprehensive data collection method that can include various techniques like interviews and observations. A questionnaire is a specific set of structured questions within a survey designed to gather standardized responses. While a survey is a broader approach, a questionnaire is a focused tool for collecting specific data.

The choice of questionnaire type depends on the research objectives, the type of data required, and the preferences of respondents. Some common types include: • Structured Questionnaires: These questionnaires consist of predefined, closed-ended questions with fixed response options. They are easy to analyze and suitable for quantitative research. • Semi-Structured Questionnaires: These questionnaires combine closed-ended questions with open-ended ones. They offer more flexibility for respondents to provide detailed explanations. • Unstructured Questionnaires: These questionnaires contain open-ended questions only, allowing respondents to express their thoughts and opinions freely. They are commonly used in qualitative research.

Following these steps ensures effective questionnaire administration for reliable data collection: • Choose a Method: Decide on online, face-to-face, mail, or phone administration. • Online Surveys: Use platforms like SurveyMonkey • Pilot Test: Test on a small group before full deployment • Clear Instructions: Provide concise guidelines • Follow-Up: Send reminders if needed

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Thank you, Riya. This is quite helpful. As discussed, response bias is one of the disadvantages in the use of questionnaires. One way to help limit this can be to use scenario based questions. These type of questions may help the respondents to be more reflective and active in the process.

Thank you, Dear Riya. This is quite helpful.

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28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Swetha Amaresan

Published: May 15, 2023

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Person fills out a questionnaire surrounded by question mark scrabble tiles

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

→ Free Download: 5 Customer Survey Templates [Access Now]

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

  • Questionnaire Examples

Questionnaire Design

Survey question examples.

  • Examples of Good Survey Questions

How to Make a Questionnaire

A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

Define the goal, make it short and simple, use a mix of question types, proofread carefully, keep it consistent.

A good questionnaire should find what you need versus what you want. It should be valuable and give you a chance to understand the respondent’s point of view.

Make the purpose of your questionnaire clear. While it's tempting to ask a range of questions simultaneously, you'll get more valuable results if you stay specific to a set topic.

According to HubSpot research , 47% of those surveyed say their top reason for abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for a respondent’s experience with your business, focus on the most important questions.

a research questionnaire sample

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

  • Net Promoter Score
  • Customer Effort Score

You're all set!

Click this link to access this resource at any time.

5 Customer Survey Templates

Featured resource.

Your questionnaire should include a combination of question types, like open-ended, long-form, or short-ended questions.

Open-ended questions give users a chance to share their own answers. But closed-ended questions are more efficient and easy to quantify, with specific answer choices.

If you're not sure which question types are best, read here for more survey question examples .

While it's important to check spelling and grammar, there are two other things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language can be confusing for respondents. Next, check for leading questions. These questions can produce biased results that will be less useful to your team.

Consistency makes it easier for respondents to quickly complete your questionnaire. This is because it makes the questions less confusing. It can also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it makes it easier to compare results. With this in mind, keep response scales, question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from its entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the Internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

But questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

Have a goal in mind, draft clear and distinct answers and questions, ask one question at a time, check for bias and sensitivity, include follow-up questions.

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly offer data on their experience.

Good survey questions can give a business good data to examine. Here are some more tips to follow as you draft your survey questions.

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help you create clear and concise questions that you need to ask to meet your goal. The more your questions focus on one or two objectives, the better your data will be.

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

  • Contains the tallest mountain in the United States.
  • Has an eagle on its state flag.
  • Is the second-largest state in terms of area.
  • Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

  • California's land was fertile, plentiful, and inexpensive.
  • The discovery of gold in central California.
  • The East was preparing for a civil war.
  • They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's not clear what is being asked or how the answers relate to the question. The survey didn’t fully explain the question, and the options are also confusing.

In the good example above, the question and answer choices are clear and easy to understand.

Always make sure answers and questions are clear and distinct to create a good experience for the respondent. This will offer your team the best outcomes from your survey.

It's surprisingly easy to combine multiple questions into one. They even have a name — they’re called "double-barreled" questions. But a good survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker and clothing apparel brand?" This is bad because you’re asking two questions at once.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, each question should focus on getting specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your favorite clothing apparel brand?" By separating the questions, you allow your respondents to give separate and precise answers.

Biased questions can lead a respondent toward a specific response. They can also be vague or unclear. Sensitive questions such as age, religion, or marital status can be helpful for demographics. These questions can also be uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey questions.

First, think about question placement. Sensitive questions that appear in context with other survey questions can help people understand why you are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-barreled questions. You want to make sure that your survey is neutral and free of bias.

Asking more than one survey question about an area of interest can make a survey easier to understand and complete. It also helps you collect more in-depth insights from your respondents.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

  • Less than a minute
  • About 1 - 2 minutes
  • Between 2 and 5 minutes
  • More than 5 minutes

2. In the last month, what has been your biggest pain point?

  • Finding enough time for important tasks
  • Delegating work
  • Having enough to do

3. What's your biggest priority right now?

  • Finding a faster way to work
  • Problem-solving
  • Staff development

send-now-hubspot-sales-bar

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

  • More than once

2. What is the primary reason for your visit to [website]?

  • To make a purchase
  • To find more information before making a purchase in-store
  • To contact customer service

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

  • Extremely unlikely
  • Somewhat unlikely
  • Somewhat likely
  • Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

  • Helpful staff
  • Quality of product
  • Price of product
  • Ease of purchase
  • Proximity of store
  • Online accessibility
  • Current need
  • Appearance of product

4. Who did you purchase these products for?

  • Family member
  • On behalf of a business

5. Please rate our staff on the following terms:

  • Friendly __ __ __ __ __ Hostile
  • Helpful __ __ __ __ __ Useless
  • Knowledgeable __ __ __ __ __ Inexperienced
  • Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

  • Extremely difficult
  • Somewhat difficult
  • Somewhat easy
  • Extremely easy

2. The company did everything it could to make my process as easy as possible.

  • Strongly disagree
  • Somewhat disagree
  • Somewhat agree
  • Strongly agree

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

  • Much more than expected
  • Somewhat more than expected
  • As much as expected
  • Somewhat less than expected
  • Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

  • Employed full-time
  • Employed part-time
  • Freelance/contract employee
  • Self-employed

2. How many employees work at your company?

3. How would you classify your role?

  • Individual Contributor

4. How would you classify your industry?

  • Technology/software
  • Hospitality/dining
  • Entertainment

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

patient satisfaction survey

Survey question examples: Multiple choice

Image Source

Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate topics based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

Rating scale survey question examples : "Rate your level of satisfaction with the customer service you received today on a scale of 1-10."

Survey question examples: Rating Scale

Yes or no survey questions are a type of dichotomous question. These are questions that only offer two possible responses. They’re useful because they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example : "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree." Check out this post to learn more about the Likert scale .

Likert scale survey question examples : “How satisfied are you with the service from [brand]?”

Survey question examples: Likert Scale

Open-ended questions ask a broader question or offer a chance to elaborate on a response to a close-ended question. They're accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

Open-ended survey question examples : "What are your personal goals for using HubSpot? Please describe."

Survey question examples: Open-Ended

Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a table. Choices for these survey questions are usually organized in a scale. This makes it easier to understand the relationships between different survey responses.

Matrix table survey question examples : "Rate your level of agreement with the following statements about HubSpot on a scale of 1-5."

Survey question examples: Matrix table

Rank Order Scaling

These questions ask respondents to rank a set of terms by order of preference or importance. This is useful for understanding customer priorities.

Rank order scaling examples : "Rank the following factors in order of importance when choosing a new job."

Survey question examples: Rank order scaling

Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for rating, usually for a feature or experience. This type of question makes it easier to understand customer attitudes and beliefs.

Semantic differential scale question examples : "Rate your overall impression of this brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs. exciting."

Survey question examples: Semantic differential scale

Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples : "Rate your level of satisfaction with HubSpot's customer support compared to its ease of use."

Survey question examples: Side-by-side matrix

Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a numerical scale with a zero point in the middle. This survey question type helps with in-depth analysis.

Stapel scale survey question examples : "Rate your overall experience with this product as +5 (excellent) to -5 (terrible)."

Survey question examples: Stapel scale

Constant Sum Survey Questions

In this question format, people distribute points to different choices based on the perceived importance of each point. This kind of question is often used in market research and can help your team better understand customer choices .

Constant sum survey question examples : "What is your budget for the following marketing expenses: Paid campaigns, Events, Freelancers, Agencies, Research."

Survey question examples: Constant sum

Image Choice

This survey question type shows several images. Then, it asks the respondent to choose the image that best matches their response to the question. These questions are useful for understanding your customers’ design preferences.

Image choice survey questions example : "Which of these three images best represents your brand voice?"

Survey question examples: Image chooser

Choice Model

This survey question offers a hypothetical scenario, then the respondent must choose from the presented options. It's a useful type of question when you are refining a product or strategy.

Choice model survey questions example : "Which of these three deals would be most appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in response to a question. This question uses data visualization to learn about customer preferences for design and user experience.

Click map question examples : "Click on the section of the website where you would expect to find pricing information."

Survey question examples: Choice model

Data Upload

This survey question example asks the respondent to upload a file or document in response to a question. This type of survey question can help your team collect data and context that might be tough to collect otherwise.

Data upload question examples : "Please upload a screenshot of the error you encountered during your purchase."

Survey question examples: Data Upload

Benchmarkable Questions

This question type asks a respondent to compare their answers to a group or benchmark. These questions can be useful if you're trying to compare buyer personas or other customer groups.

Benchmarkable survey questions example : "Compare your company's marketing budget to other companies in your industry."

Good Survey Questions

  • What is your favorite product?
  • Why did you purchase this product?
  • How satisfied are you with [product]?
  • Would you recommend [product] to a friend?
  • Would you recommend [company name] to a friend?
  • If you could change one thing about [product], what would it be?
  • Which other options were you considering before [product or company name]?
  • Did [product] help you accomplish your goal?
  • How would you feel if we did not offer this product, feature, or service?
  • What would you miss the most if you couldn't use your favorite product from us?
  • What is one word that best describes your experience using our product?
  • What's the primary reason for canceling your account?
  • How satisfied are you with our customer support?
  • Did we answer all of your questions and concerns?
  • How can we be more helpful?
  • What additional features would you like to see in this product?
  • Are we meeting your expectations?
  • How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question gives you the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and restrategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team find flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question gives insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one choice when considering your brand. And if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should offer answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to stay loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?"

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will stay loyal to your brand. Research shows that one in six customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire templates to get started. HubSpot's collection of customer-facing questionnaire templates can help you quickly build and send a questionnaire to your clients and analyze the results right on Google Drive.

net promoter score questionnaire templates

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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Examples

Research Questionnaire

a research questionnaire sample

When a researcher creates a research paper using the scientific method they will need to use a gathering method that is adjacent to the research topic. This means that the researcher will use a quantitative research method for a quantitive topic and a qualitative method for a qualitative  one.  The research questionnaire is one of the quantitative data-gathering methods a researcher can use in their research paper.

1. Market Research Questionnaire Template Example

Market Research Questionnaire Template

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Market Research Questionnaire Example1

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3. Research Questionnaire Example

Research Questionnaire Example

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15. Market Research Questionnaire Example

Market Research Questionnaire Example

16. Research Survey Questionnaire Example

Research Survey Questionnaire Example

17. Product X Research Study Questionnaire Example

Product X Research Study Questionnaire Example

What Is a Research Questionnaire?

A research questionnaire is a physical or digital questionnaire that researchers use to obtain quantitative data. The research questionnaire is a more in-depth version of a survey   as its questions often delve deeper than survey questions .

How to Write a Research Questionnaire

A well-made research questionnaire can effectively and efficiently gather data from the population. Creating a good research questionnaire does not require that many writing skills , soft skills , or hard skills , it just requires the person to properly understand the data set they are looking for.

Step 1: Select a Topic or Theme for the Research Questionnaire

Begin by choosing a topic or theme   for the research questionnaire as this will provide much-needed context for the research questionnaire. Not only that but the topic will also dictate the tone of the questions in the questionnaire.

Step 2: Obtain or Use a Research Questionnaire Outline

You may opt to use a research questionnaire outline or outline format for your research questionnaire. This outline will provide you with a structure you can use to easily make your research questionnaire.

Step 3: Create your Research Questionnaire

Start by creating questions that will help provide you with the necessary data to prove or disprove your research question. You may conduct brainstorming sessions to formulate the questions for your research questionnaire.

Step 4: Edit and Have Someone Proofread the Questionnaire

After you have created and completed the research questionnaire, you must edit the contents of the questionnaire. Not only that but it is wise to have someone proofread the contents of your questionnaire before deploying the questionnaire. 

How does a research questionnaire help businesses?

A successful business or company utilizes research questionnaires to not only obtain data from their customers but also to gather data about the performance and quality of the employees in the business. The research questionnaire provides the business or company with actionable data, which they can use to improve the product, service, or commodity to obtain more customers.

Do I need to provide a consent form when I ask someone to answer the research questionnaire?

Yes, consent is very important as without this the data you have gathered from your questionnaires or surveys are useless. Therefore it is important to provide a consent form with your research questionnaire when you are asking a participant to answer the document.

What type of answers are allowed in the research questionnaire?

Research questionnaires can host a multitude of types of questions each with its specific way of answering.  A questionnaire can use multiple-choice questions, open-ended questions, and closed questions. Just be sure to properly pace the questions as having too many different types of answering styles can demotivate or distract the target audience, which might lead to errors.

A research questionnaire is a data-gathering document people can use to obtain information and data from a specific group of people. Well-made and crafted research questionnaires will provide much-needed information one can use to answer a specific research question.

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1. open-ended questionnaires, 2. closed-ended questionnaires, 3. mixed questionnaires, 4. pictorial questionnaires, step 1: identify the goals of your research questionnaire , step 2: define your target respondents, step 3: create questions , step 4: choose an appropriate question type , step 5: design the sequence and layout of the questions.

  • The instrument used for data collection
  • Is a tool that is distributed
  • May contain open- or closed-ended questions
  • Collects information on a topic
  • Process of gathering and analyzing data
  • Is an activity that is conducted
  • Mainly comprised of closed-ended questions
  • Aims to draw data for statistical analysis

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Designing and validating a research questionnaire - Part 1

Priya ranganathan.

Department of Anaesthesiology, Tata Memorial Centre, Homi Bhabha National Institute, Mumbai, Maharashtra, India

Carlo Caduff

1 Department of Global Health and Social Medicine, King’s College London, London, United Kingdom

Questionnaires are often used as part of research studies to collect data from participants. However, the information obtained through a questionnaire is dependent on how it has been designed, used, and validated. In this article, we look at the types of research questionnaires, their applications and limitations, and how a new questionnaire is developed.

INTRODUCTION

In research studies, questionnaires are commonly used as data collection tools, either as the only source of information or in combination with other techniques in mixed-method studies. However, the quality and accuracy of data collected using a questionnaire depend on how it is designed, used, and validated. In this two-part series, we discuss how to design (part 1) and how to use and validate (part 2) a research questionnaire. It is important to emphasize that questionnaires seek to gather information from other people and therefore entail a social relationship between those who are doing the research and those who are being researched. This social relationship comes with an obligation to learn from others , an obligation that goes beyond the purely instrumental rationality of gathering data. In that sense, we underscore that any research method is not simply a tool but a situation, a relationship, a negotiation, and an encounter. This points to both ethical questions (what is the relationship between the researcher and the researched?) and epistemological ones (what are the conditions under which we can know something?).

At the start of any kind of research project, it is crucial to select the right methodological approach. What is the research question, what is the research object, and what can a questionnaire realistically achieve? Not every research question and not every research object are suitable to the questionnaire as a method. Questionnaires can only provide certain kinds of empirical evidence and it is thus important to be aware of the limitations that are inherent in any kind of methodology.

WHAT IS A RESEARCH QUESTIONNAIRE?

A research questionnaire can be defined as a data collection tool consisting of a series of questions or items that are used to collect information from respondents and thus learn about their knowledge, opinions, attitudes, beliefs, and behavior and informed by a positivist philosophy of the natural sciences that consider methods mainly as a set of rules for the production of knowledge; questionnaires are frequently used instrumentally as a standardized and standardizing tool to ask a set of questions to participants. Outside of such a positivist philosophy, questionnaires can be seen as an encounter between the researcher and the researched, where knowledge is not simply gathered but negotiated through a distinct form of communication that is the questionnaire.

STRENGTHS AND LIMITATIONS OF QUESTIONNAIRES

A questionnaire may not always be the most appropriate way of engaging with research participants and generating knowledge that is needed for a research study. Questionnaires have advantages that have made them very popular, especially in quantitative studies driven by a positivist philosophy: they are a low-cost method for the rapid collection of large amounts of data, even from a wide sample. They are practical, can be standardized, and allow comparison between groups and locations. However, it is important to remember that a questionnaire only captures the information that the method itself (as the structured relationship between the researcher and the researched) allows for and that the respondents are willing to provide. For example, a questionnaire on diet captures what the respondents say they eat and not what they are eating. The problem of social desirability emerges precisely because the research process itself involves a social relationship. This means that respondents may often provide socially acceptable and idealized answers, particularly in relation to sensitive questions, for example, alcohol consumption, drug use, and sexual practices. Questionnaires are most useful for studies investigating knowledge, beliefs, values, self-understandings, and self-perceptions that reflect broader social, cultural, and political norms that may well diverge from actual practices.

TYPES OF RESEARCH QUESTIONNAIRES

Research questionnaires may be classified in several ways:

Depending on mode of administration

Research questionnaires may be self-administered (by the research participant) or researcher administered. Self-administered (also known as self-reported or self-completed) questionnaires are designed to be completed by respondents without assistance from a researcher. Self-reported questionnaires may be administered to participants directly during hospital or clinic visits, mailed through the post or E-mail, or accessed through websites. This technique allows respondents to answer at their own pace and simplifies research costs and logistics. The anonymity offered by self-reporting may facilitate more accurate answers. However, the disadvantages are that there may be misinterpretations of questions and low response rates. Significantly, relevant context information is missing to make sense of the answers provided. Researcher-reported (or interviewer-reported) questionnaires may be administered face-to-face or through remote techniques such as telephone or videoconference and are associated with higher response rates. They allow the researcher to have a better understanding of how the data are collected and how answers are negotiated, but are more resource intensive and require more training from the researchers.

The choice between self-administered and researcher-administered questionnaires depends on various factors such as the characteristics of the target audience (e.g., literacy and comprehension level and ability to use technology), costs involved, and the need for confidentiality/privacy.

Depending on the format of the questions

Research questionnaires can have structured or semi-structured formats. Semi-structured questionnaires allow respondents to answer more freely and on their terms, with no restrictions on their responses. They allow for unusual or surprising responses and are useful to explore and discover a range of answers to determine common themes. Typically, the analysis of responses to open-ended questions is more complex and requires coding and analysis. In contrast, structured questionnaires provide a predefined set of responses for the participant to choose from. The use of standard items makes the questionnaire easier to complete and allows quick aggregation, quantification, and analysis of the data. However, structured questionnaires can be restrictive if the scope of responses is limited and may miss potential answers. They also may suggest answers that respondents may not have considered before. Respondents may be forced to fit their answers into the predetermined format and may not be able to express personal views and say what they really want to say or think. In general, this type of questionnaire can turn the research process into a mechanical, anonymous survey with little incentive for participants to feel engaged, understood, and taken seriously.

STRUCTURED QUESTIONS: FORMATS

Some examples of close-ended questions include:

e.g., Please indicate your marital status:

  • Prefer not to say.

e.g., Describe your areas of work (circle or tick all that apply):

  • Clinical service
  • Administration
  • Strongly agree
  • Strongly disagree.
  • Numerical scales: Please rate your current pain on a scale of 1–10 where 1 is no pain and 10 is the worst imaginable pain
  • Symbolic scales: For example, the Wong-Baker FACES scale to rate pain in older children
  • Ranking: Rank the following cities as per the quality of public health care, where 1 is the best and 5 is the worst.

A matrix questionnaire consists of a series of rows with items to be answered with a series of columns providing the same answer options. This is an efficient way of getting the respondent to provide answers to multiple questions. The EORTC QLQ-C30 is an example of a matrix questionnaire.[ 1 ]

For a more detailed review of the types of research questions, readers are referred to a paper by Boynton and Greenhalgh.[ 2 ]

USING PRE-EXISTING QUESTIONNAIRES VERSUS DEVELOPING A NEW QUESTIONNAIRE

Before developing a questionnaire for a research study, a researcher can check whether there are any preexisting-validated questionnaires that might be adapted and used for the study. The use of validated questionnaires saves time and resources needed to design a new questionnaire and allows comparability between studies.

However, certain aspects need to be kept in mind: is the population/context/purpose for which the original questionnaire was designed similar to the new study? Is cross-cultural adaptation required? Are there any permission needed to use the questionnaire? In many situations, the development of a new questionnaire may be more appropriate given that any research project entails both methodological and epistemological questions: what is the object of knowledge and what are the conditions under which it can be known? It is important to understand that the standardizing nature of questionnaires contributes to the standardization of objects of knowledge. Thus, the seeming similarity in the object of study across diverse locations may be an artifact of the method. Whatever method one uses, it will always operate as the ground on which the object of study is known.

DESIGNING A NEW RESEARCH QUESTIONNAIRE

Once the researcher has decided to design a new questionnaire, several steps should be considered:

Gathering content

It creates a conceptual framework to identify all relevant areas for which the questionnaire will be used to collect information. This may require a scoping review of the published literature, appraising other questionnaires on similar topics, or the use of focus groups to identify common themes.

Create a list of questions

Questions need to be carefully formulated with attention to language and wording to avoid ambiguity and misinterpretation. Table 1 lists a few examples of poorlyworded questions that could have been phrased in a more appropriate manner. Other important aspects to be noted are:

Examples of poorly phrased questions in a research questionnaire

  • Provide a brief introduction to the research study along with instructions on how to complete the questionnaire
  • Allow respondents to indicate levels of intensity in their replies, so that they are not forced into “yes” or “no” answers where intensity of feeling may be more appropriate
  • Collect specific and detailed data wherever possible – this can be coded into categories. For example, age can be captured in years and later classified as <18 years, 18–45 years, 46 years, and above. The reverse is not possible
  • Avoid technical terms, slang, and abbreviations. Tailor the reading level to the expected education level of respondents
  • The format of the questionnaire should be attractive with different sections for various subtopics. The font should be large and easy to read, especially if the questionnaire is targeted at the elderly
  • Question sequence: questions should be arranged from general to specific, from easy to difficult, from facts to opinions, and sensitive topics should be introduced later in the questionnaire.[ 3 ] Usually, demographic details are captured initially followed by questions on other aspects
  • Use contingency questions: these are questions which need to be answered only by a subgroup of the respondents who provide a particular answer to a previous question. This ensures that participants only respond to relevant sections of the questionnaire, for example, Do you smoke? If yes, then how long have you been smoking? If not, then please go to the next section.

TESTING A QUESTIONNAIRE

A questionnaire needs to be valid and reliable, and therefore, any new questionnaire needs to be pilot tested in a small sample of respondents who are representative of the larger population. In addition to validity and reliability, pilot testing provides information on the time taken to complete the questionnaire and whether any questions are confusing or misleading and need to be rephrased. Validity indicates that the questionnaire measures what it claims to measure – this means taking into consideration the limitations that come with any questionnaire-based study. Reliability means that the questionnaire yields consistent responses when administered repeatedly even by different researchers, and any variations in the results are due to actual differences between participants and not because of problems with the interpretation of the questions or their responses. In the next article in this series, we will discuss methods to determine the reliability and validity of a questionnaire.

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Questionnaire Design | Methods, Question Types & Examples

Published on 6 May 2022 by Pritha Bhandari . Revised on 10 October 2022.

A questionnaire is a list of questions or items used to gather data from respondents about their attitudes, experiences, or opinions. Questionnaires can be used to collect quantitative and/or qualitative information.

Questionnaires are commonly used in market research as well as in the social and health sciences. For example, a company may ask for feedback about a recent customer service experience, or psychology researchers may investigate health risk perceptions using questionnaires.

Table of contents

Questionnaires vs surveys, questionnaire methods, open-ended vs closed-ended questions, question wording, question order, step-by-step guide to design, frequently asked questions about questionnaire design.

A survey is a research method where you collect and analyse data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.

Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.

But designing a questionnaire is only one component of survey research. Survey research also involves defining the population you’re interested in, choosing an appropriate sampling method , administering questionnaires, data cleaning and analysis, and interpretation.

Sampling is important in survey research because you’ll often aim to generalise your results to the population. Gather data from a sample that represents the range of views in the population for externally valid results. There will always be some differences between the population and the sample, but minimising these will help you avoid sampling bias .

Prevent plagiarism, run a free check.

Questionnaires can be self-administered or researcher-administered . Self-administered questionnaires are more common because they are easy to implement and inexpensive, but researcher-administered questionnaires allow deeper insights.

Self-administered questionnaires

Self-administered questionnaires can be delivered online or in paper-and-pen formats, in person or by post. All questions are standardised so that all respondents receive the same questions with identical wording.

Self-administered questionnaires can be:

  • Cost-effective
  • Easy to administer for small and large groups
  • Anonymous and suitable for sensitive topics

But they may also be:

  • Unsuitable for people with limited literacy or verbal skills
  • Susceptible to a nonreponse bias (most people invited may not complete the questionnaire)
  • Biased towards people who volunteer because impersonal survey requests often go ignored

Researcher-administered questionnaires

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents.

Researcher-administered questionnaires can:

  • Help you ensure the respondents are representative of your target audience
  • Allow clarifications of ambiguous or unclear questions and answers
  • Have high response rates because it’s harder to refuse an interview when personal attention is given to respondents

But researcher-administered questionnaires can be limiting in terms of resources. They are:

  • Costly and time-consuming to perform
  • More difficult to analyse if you have qualitative responses
  • Likely to contain experimenter bias or demand characteristics
  • Likely to encourage social desirability bias in responses because of a lack of anonymity

Your questionnaire can include open-ended or closed-ended questions, or a combination of both.

Using closed-ended questions limits your responses, while open-ended questions enable a broad range of answers. You’ll need to balance these considerations with your available time and resources.

Closed-ended questions

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. Closed-ended questions are best for collecting data on categorical or quantitative variables.

Categorical variables can be nominal or ordinal. Quantitative variables can be interval or ratio. Understanding the type of variable and level of measurement means you can perform appropriate statistical analyses for generalisable results.

Examples of closed-ended questions for different variables

Nominal variables include categories that can’t be ranked, such as race or ethnicity. This includes binary or dichotomous categories.

It’s best to include categories that cover all possible answers and are mutually exclusive. There should be no overlap between response items.

In binary or dichotomous questions, you’ll give respondents only two options to choose from.

White Black or African American American Indian or Alaska Native Asian Native Hawaiian or Other Pacific Islander

Ordinal variables include categories that can be ranked. Consider how wide or narrow a range you’ll include in your response items, and their relevance to your respondents.

Likert-type questions collect ordinal data using rating scales with five or seven points.

When you have four or more Likert-type questions, you can treat the composite data as quantitative data on an interval scale . Intelligence tests, psychological scales, and personality inventories use multiple Likert-type questions to collect interval data.

With interval or ratio data, you can apply strong statistical hypothesis tests to address your research aims.

Pros and cons of closed-ended questions

Well-designed closed-ended questions are easy to understand and can be answered quickly. However, you might still miss important answers that are relevant to respondents. An incomplete set of response items may force some respondents to pick the closest alternative to their true answer. These types of questions may also miss out on valuable detail.

To solve these problems, you can make questions partially closed-ended, and include an open-ended option where respondents can fill in their own answer.

Open-ended questions

Open-ended, or long-form, questions allow respondents to give answers in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered. For example, respondents may want to answer ‘multiracial’ for the question on race rather than selecting from a restricted list.

  • How do you feel about open science?
  • How would you describe your personality?
  • In your opinion, what is the biggest obstacle to productivity in remote work?

Open-ended questions have a few downsides.

They require more time and effort from respondents, which may deter them from completing the questionnaire.

For researchers, understanding and summarising responses to these questions can take a lot of time and resources. You’ll need to develop a systematic coding scheme to categorise answers, and you may also need to involve other researchers in data analysis for high reliability .

Question wording can influence your respondents’ answers, especially if the language is unclear, ambiguous, or biased. Good questions need to be understood by all respondents in the same way ( reliable ) and measure exactly what you’re interested in ( valid ).

Use clear language

You should design questions with your target audience in mind. Consider their familiarity with your questionnaire topics and language and tailor your questions to them.

For readability and clarity, avoid jargon or overly complex language. Don’t use double negatives because they can be harder to understand.

Use balanced framing

Respondents often answer in different ways depending on the question framing. Positive frames are interpreted as more neutral than negative frames and may encourage more socially desirable answers.

Use a mix of both positive and negative frames to avoid bias , and ensure that your question wording is balanced wherever possible.

Unbalanced questions focus on only one side of an argument. Respondents may be less likely to oppose the question if it is framed in a particular direction. It’s best practice to provide a counterargument within the question as well.

Avoid leading questions

Leading questions guide respondents towards answering in specific ways, even if that’s not how they truly feel, by explicitly or implicitly providing them with extra information.

It’s best to keep your questions short and specific to your topic of interest.

  • The average daily work commute in the US takes 54.2 minutes and costs $29 per day. Since 2020, working from home has saved many employees time and money. Do you favour flexible work-from-home policies even after it’s safe to return to offices?
  • Experts agree that a well-balanced diet provides sufficient vitamins and minerals, and multivitamins and supplements are not necessary or effective. Do you agree or disagree that multivitamins are helpful for balanced nutrition?

Keep your questions focused

Ask about only one idea at a time and avoid double-barrelled questions. Double-barrelled questions ask about more than one item at a time, which can confuse respondents.

This question could be difficult to answer for respondents who feel strongly about the right to clean drinking water but not high-speed internet. They might only answer about the topic they feel passionate about or provide a neutral answer instead – but neither of these options capture their true answers.

Instead, you should ask two separate questions to gauge respondents’ opinions.

Strongly Agree Agree Undecided Disagree Strongly Disagree

Do you agree or disagree that the government should be responsible for providing high-speed internet to everyone?

You can organise the questions logically, with a clear progression from simple to complex. Alternatively, you can randomise the question order between respondents.

Logical flow

Using a logical flow to your question order means starting with simple questions, such as behavioural or opinion questions, and ending with more complex, sensitive, or controversial questions.

The question order that you use can significantly affect the responses by priming them in specific directions. Question order effects, or context effects, occur when earlier questions influence the responses to later questions, reducing the validity of your questionnaire.

While demographic questions are usually unaffected by order effects, questions about opinions and attitudes are more susceptible to them.

  • How knowledgeable are you about Joe Biden’s executive orders in his first 100 days?
  • Are you satisfied or dissatisfied with the way Joe Biden is managing the economy?
  • Do you approve or disapprove of the way Joe Biden is handling his job as president?

It’s important to minimise order effects because they can be a source of systematic error or bias in your study.

Randomisation

Randomisation involves presenting individual respondents with the same questionnaire but with different question orders.

When you use randomisation, order effects will be minimised in your dataset. But a randomised order may also make it harder for respondents to process your questionnaire. Some questions may need more cognitive effort, while others are easier to answer, so a random order could require more time or mental capacity for respondents to switch between questions.

Follow this step-by-step guide to design your questionnaire.

Step 1: Define your goals and objectives

The first step of designing a questionnaire is determining your aims.

  • What topics or experiences are you studying?
  • What specifically do you want to find out?
  • Is a self-report questionnaire an appropriate tool for investigating this topic?

Once you’ve specified your research aims, you can operationalise your variables of interest into questionnaire items. Operationalising concepts means turning them from abstract ideas into concrete measurements. Every question needs to address a defined need and have a clear purpose.

Step 2: Use questions that are suitable for your sample

Create appropriate questions by taking the perspective of your respondents. Consider their language proficiency and available time and energy when designing your questionnaire.

  • Are the respondents familiar with the language and terms used in your questions?
  • Would any of the questions insult, confuse, or embarrass them?
  • Do the response items for any closed-ended questions capture all possible answers?
  • Are the response items mutually exclusive?
  • Do the respondents have time to respond to open-ended questions?

Consider all possible options for responses to closed-ended questions. From a respondent’s perspective, a lack of response options reflecting their point of view or true answer may make them feel alienated or excluded. In turn, they’ll become disengaged or inattentive to the rest of the questionnaire.

Step 3: Decide on your questionnaire length and question order

Once you have your questions, make sure that the length and order of your questions are appropriate for your sample.

If respondents are not being incentivised or compensated, keep your questionnaire short and easy to answer. Otherwise, your sample may be biased with only highly motivated respondents completing the questionnaire.

Decide on your question order based on your aims and resources. Use a logical flow if your respondents have limited time or if you cannot randomise questions. Randomising questions helps you avoid bias, but it can take more complex statistical analysis to interpret your data.

Step 4: Pretest your questionnaire

When you have a complete list of questions, you’ll need to pretest it to make sure what you’re asking is always clear and unambiguous. Pretesting helps you catch any errors or points of confusion before performing your study.

Ask friends, classmates, or members of your target audience to complete your questionnaire using the same method you’ll use for your research. Find out if any questions were particularly difficult to answer or if the directions were unclear or inconsistent, and make changes as necessary.

If you have the resources, running a pilot study will help you test the validity and reliability of your questionnaire. A pilot study is a practice run of the full study, and it includes sampling, data collection , and analysis.

You can find out whether your procedures are unfeasible or susceptible to bias and make changes in time, but you can’t test a hypothesis with this type of study because it’s usually statistically underpowered .

A questionnaire is a data collection tool or instrument, while a survey is an overarching research method that involves collecting and analysing data from people using questionnaires.

Closed-ended, or restricted-choice, questions offer respondents a fixed set of choices to select from. These questions are easier to answer quickly.

Open-ended or long-form questions allow respondents to answer in their own words. Because there are no restrictions on their choices, respondents can answer in ways that researchers may not have otherwise considered.

A Likert scale is a rating scale that quantitatively assesses opinions, attitudes, or behaviours. It is made up of four or more questions that measure a single attitude or trait when response scores are combined.

To use a Likert scale in a survey , you present participants with Likert-type questions or statements, and a continuum of items, usually with five or seven possible responses, to capture their degree of agreement.

You can organise the questions logically, with a clear progression from simple to complex, or randomly between respondents. A logical flow helps respondents process the questionnaire easier and quicker, but it may lead to bias. Randomisation can minimise the bias from order effects.

Questionnaires can be self-administered or researcher-administered.

Researcher-administered questionnaires are interviews that take place by phone, in person, or online between researchers and respondents. You can gain deeper insights by clarifying questions for respondents or asking follow-up questions.

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Deciphering the influence: academic stress and its role in shaping learning approaches among nursing students: a cross-sectional study

  • Rawhia Salah Dogham 1 ,
  • Heba Fakieh Mansy Ali 1 ,
  • Asmaa Saber Ghaly 3 ,
  • Nermine M. Elcokany 2 ,
  • Mohamed Mahmoud Seweid 4 &
  • Ayman Mohamed El-Ashry   ORCID: orcid.org/0000-0001-7718-4942 5  

BMC Nursing volume  23 , Article number:  249 ( 2024 ) Cite this article

172 Accesses

Metrics details

Nursing education presents unique challenges, including high levels of academic stress and varied learning approaches among students. Understanding the relationship between academic stress and learning approaches is crucial for enhancing nursing education effectiveness and student well-being.

This study aimed to investigate the prevalence of academic stress and its correlation with learning approaches among nursing students.

Design and Method

A cross-sectional descriptive correlation research design was employed. A convenient sample of 1010 nursing students participated, completing socio-demographic data, the Perceived Stress Scale (PSS), and the Revised Study Process Questionnaire (R-SPQ-2 F).

Most nursing students experienced moderate academic stress (56.3%) and exhibited moderate levels of deep learning approaches (55.0%). Stress from a lack of professional knowledge and skills negatively correlates with deep learning approaches (r = -0.392) and positively correlates with surface learning approaches (r = 0.365). Female students showed higher deep learning approach scores, while male students exhibited higher surface learning approach scores. Age, gender, educational level, and academic stress significantly influenced learning approaches.

Academic stress significantly impacts learning approaches among nursing students. Strategies addressing stressors and promoting healthy learning approaches are essential for enhancing nursing education and student well-being.

Nursing implication

Understanding academic stress’s impact on nursing students’ learning approaches enables tailored interventions. Recognizing stressors informs strategies for promoting adaptive coping, fostering deep learning, and creating supportive environments. Integrating stress management, mentorship, and counseling enhances student well-being and nursing education quality.

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Introduction

Nursing education is a demanding field that requires students to acquire extensive knowledge and skills to provide competent and compassionate care. Nursing education curriculum involves high-stress environments that can significantly impact students’ learning approaches and academic performance [ 1 , 2 ]. Numerous studies have investigated learning approaches in nursing education, highlighting the importance of identifying individual students’ preferred approaches. The most studied learning approaches include deep, surface, and strategic approaches. Deep learning approaches involve students actively seeking meaning, making connections, and critically analyzing information. Surface learning approaches focus on memorization and reproducing information without a more profound understanding. Strategic learning approaches aim to achieve high grades by adopting specific strategies, such as memorization techniques or time management skills [ 3 , 4 , 5 ].

Nursing education stands out due to its focus on practical training, where the blend of academic and clinical coursework becomes a significant stressor for students, despite academic stress being shared among all university students [ 6 , 7 , 8 ]. Consequently, nursing students are recognized as prone to high-stress levels. Stress is the physiological and psychological response that occurs when a biological control system identifies a deviation between the desired (target) state and the actual state of a fitness-critical variable, whether that discrepancy arises internally or externally to the human [ 9 ]. Stress levels can vary from objective threats to subjective appraisals, making it a highly personalized response to circumstances. Failure to manage these demands leads to stress imbalance [ 10 ].

Nursing students face three primary stressors during their education: academic, clinical, and personal/social stress. Academic stress is caused by the fear of failure in exams, assessments, and training, as well as workload concerns [ 11 ]. Clinical stress, on the other hand, arises from work-related difficulties such as coping with death, fear of failure, and interpersonal dynamics within the organization. Personal and social stressors are caused by an imbalance between home and school, financial hardships, and other factors. Throughout their education, nursing students have to deal with heavy workloads, time constraints, clinical placements, and high academic expectations. Multiple studies have shown that nursing students experience higher stress levels compared to students in other fields [ 12 , 13 , 14 ].

Research has examined the relationship between academic stress and coping strategies among nursing students, but no studies focus specifically on the learning approach and academic stress. However, existing literature suggests that students interested in nursing tend to experience lower levels of academic stress [ 7 ]. Therefore, interest in nursing can lead to deep learning approaches, which promote a comprehensive understanding of the subject matter, allowing students to feel more confident and less overwhelmed by coursework and exams. Conversely, students employing surface learning approaches may experience higher stress levels due to the reliance on memorization [ 3 ].

Understanding the interplay between academic stress and learning approaches among nursing students is essential for designing effective educational interventions. Nursing educators can foster deep learning approaches by incorporating active learning strategies, critical thinking exercises, and reflection activities into the curriculum [ 15 ]. Creating supportive learning environments encouraging collaboration, self-care, and stress management techniques can help alleviate academic stress. Additionally, providing mentorship and counselling services tailored to nursing students’ unique challenges can contribute to their overall well-being and academic success [ 16 , 17 , 18 ].

Despite the scarcity of research focusing on the link between academic stress and learning methods in nursing students, it’s crucial to identify the unique stressors they encounter. The intensity of these stressors can be connected to the learning strategies employed by these students. Academic stress and learning approach are intertwined aspects of the student experience. While academic stress can influence learning approaches, the choice of learning approach can also impact the level of academic stress experienced. By understanding this relationship and implementing strategies to promote healthy learning approaches and manage academic stress, educators and institutions can foster an environment conducive to deep learning and student well-being.

Hence, this study aims to investigate the correlation between academic stress and learning approaches experienced by nursing students.

Study objectives

Assess the levels of academic stress among nursing students.

Assess the learning approaches among nursing students.

Identify the relationship between academic stress and learning approach among nursing students.

Identify the effect of academic stress and related factors on learning approach and among nursing students.

Materials and methods

Research design.

A cross-sectional descriptive correlation research design adhering to the STROBE guidelines was used for this study.

A research project was conducted at Alexandria Nursing College, situated in Egypt. The college adheres to the national standards for nursing education and functions under the jurisdiction of the Egyptian Ministry of Higher Education. Alexandria Nursing College comprises nine specialized nursing departments that offer various nursing specializations. These departments include Nursing Administration, Community Health Nursing, Gerontological Nursing, Medical-Surgical Nursing, Critical Care Nursing, Pediatric Nursing, Obstetric and Gynecological Nursing, Nursing Education, and Psychiatric Nursing and Mental Health. The credit hour system is the fundamental basis of both undergraduate and graduate programs. This framework guarantees a thorough evaluation of academic outcomes by providing an organized structure for tracking academic progress and conducting analyses.

Participants and sample size calculation

The researchers used the Epi Info 7 program to calculate the sample size. The calculations were based on specific parameters such as a population size of 9886 students for the academic year 2022–2023, an expected frequency of 50%, a maximum margin of error of 5%, and a confidence coefficient of 99.9%. Based on these parameters, the program indicated that a minimum sample size of 976 students was required. As a result, the researchers recruited a convenient sample of 1010 nursing students from different academic levels during the 2022–2023 academic year [ 19 ]. This sample size was larger than the minimum required, which could help to increase the accuracy and reliability of the study results. Participation in the study required enrollment in a nursing program and voluntary agreement to take part. The exclusion criteria included individuals with mental illnesses based on their response and those who failed to complete the questionnaires.

socio-demographic data that include students’ age, sex, educational level, hours of sleep at night, hours spent studying, and GPA from the previous semester.

Tool two: the perceived stress scale (PSS)

It was initially created by Sheu et al. (1997) to gauge the level and nature of stress perceived by nursing students attending Taiwanese universities [ 20 ]. It comprises 29 items rated on a 5-point Likert scale, where (0 = never, 1 = rarely, 2 = sometimes, 3 = reasonably often, and 4 = very often), with a total score ranging from 0 to 116. The cut-off points of levels of perceived stress scale according to score percentage were low < 33.33%, moderate 33.33–66.66%, and high more than 66.66%. Higher scores indicate higher stress levels. The items are categorized into six subscales reflecting different sources of stress. The first subscale assesses “stress stemming from lack of professional knowledge and skills” and includes 3 items. The second subscale evaluates “stress from caring for patients” with 8 items. The third subscale measures “stress from assignments and workload” with 5 items. The fourth subscale focuses on “stress from interactions with teachers and nursing staff” with 6 items. The fifth subscale gauges “stress from the clinical environment” with 3 items. The sixth subscale addresses “stress from peers and daily life” with 4 items. El-Ashry et al. (2022) reported an excellent internal consistency reliability of 0.83 [ 21 ]. Two bilingual translators translated the English version of the scale into Arabic and then back-translated it into English by two other independent translators to verify its accuracy. The suitability of the translated version was confirmed through a confirmatory factor analysis (CFA), which yielded goodness-of-fit indices such as a comparative fit index (CFI) of 0.712, a Tucker-Lewis index (TLI) of 0.812, and a root mean square error of approximation (RMSEA) of 0.100.

Tool three: revised study process questionnaire (R-SPQ-2 F)

It was developed by Biggs et al. (2001). It examines deep and surface learning approaches using only 20 questions; each subscale contains 10 questions [ 22 ]. On a 5-point Likert scale ranging from 0 (never or only rarely true of me) to 4 (always or almost always accurate of me). The total score ranged from 0 to 80, with a higher score reflecting more deep or surface learning approaches. The cut-off points of levels of revised study process questionnaire according to score percentage were low < 33%, moderate 33–66%, and high more than 66%. Biggs et al. (2001) found that Cronbach alpha value was 0.73 for deep learning approach and 0.64 for the surface learning approach, which was considered acceptable. Two translators fluent in English and Arabic initially translated a scale from English to Arabic. To ensure the accuracy of the translation, they translated it back into English. The translated version’s appropriateness was evaluated using a confirmatory factor analysis (CFA). The CFA produced several goodness-of-fit indices, including a Comparative Fit Index (CFI) of 0.790, a Tucker-Lewis Index (TLI) of 0.912, and a Root Mean Square Error of Approximation (RMSEA) of 0.100. Comparative Fit Index (CFI) of 0.790, a Tucker-Lewis Index (TLI) of 0.912, and a Root Mean Square Error of Approximation (RMSEA) of 0.100.

Ethical considerations

The Alexandria University College of Nursing’s Research Ethics Committee provided ethical permission before the study’s implementation. Furthermore, pertinent authorities acquired ethical approval at participating nursing institutions. The vice deans of the participating institutions provided written informed consent attesting to institutional support and authority. By giving written informed consent, participants confirmed they were taking part voluntarily. Strict protocols were followed to protect participants’ privacy during the whole investigation. The obtained personal data was kept private and available only to the study team. Ensuring participants’ privacy and anonymity was of utmost importance.

Tools validity

The researchers created tool one after reviewing pertinent literature. Two bilingual translators independently translated the English version into Arabic to evaluate the applicability of the academic stress and learning approach tools for Arabic-speaking populations. To assure accuracy, two additional impartial translators back-translated the translation into English. They were also assessed by a five-person jury of professionals from the education and psychiatric nursing departments. The scales were found to have sufficiently evaluated the intended structures by the jury.

Pilot study

A preliminary investigation involved 100 nursing student applicants, distinct from the final sample, to gauge the efficacy, clarity, and potential obstacles in utilizing the research instruments. The pilot findings indicated that the instruments were accurate, comprehensible, and suitable for the target demographic. Additionally, Cronbach’s Alpha was utilized to further assess the instruments’ reliability, demonstrating internal solid consistency for both the learning approaches and academic stress tools, with values of 0.91 and 0.85, respectively.

Data collection

The researchers convened with each qualified student in a relaxed, unoccupied classroom in their respective college settings. Following a briefing on the study’s objectives, the students filled out the datasheet. The interviews typically lasted 15 to 20 min.

Data analysis

The data collected were analyzed using IBM SPSS software version 26.0. Following data entry, a thorough examination and verification were undertaken to ensure accuracy. The normality of quantitative data distributions was assessed using Kolmogorov-Smirnov tests. Cronbach’s Alpha was employed to evaluate the reliability and internal consistency of the study instruments. Descriptive statistics, including means (M), standard deviations (SD), and frequencies/percentages, were computed to summarize academic stress and learning approaches for categorical data. Student’s t-tests compared scores between two groups for normally distributed variables, while One-way ANOVA compared scores across more than two categories of a categorical variable. Pearson’s correlation coefficient determined the strength and direction of associations between customarily distributed quantitative variables. Hierarchical regression analysis identified the primary independent factors influencing learning approaches. Statistical significance was determined at the 5% (p < 0.05).

Table  1 presents socio-demographic data for a group of 1010 nursing students. The age distribution shows that 38.8% of the students were between 18 and 21 years old, 32.9% were between 21 and 24 years old, and 28.3% were between 24 and 28 years old, with an average age of approximately 22.79. Regarding gender, most of the students were female (77%), while 23% were male. The students were distributed across different educational years, a majority of 34.4% in the second year, followed by 29.4% in the fourth year. The students’ hours spent studying were found to be approximately two-thirds (67%) of the students who studied between 3 and 6 h. Similarly, sleep patterns differ among the students; more than three-quarters (77.3%) of students sleep between 5- to more than 7 h, and only 2.4% sleep less than 2 h per night. Finally, the student’s Grade Point Average (GPA) from the previous semester was also provided. 21% of the students had a GPA between 2 and 2.5, 40.9% had a GPA between 2.5 and 3, and 38.1% had a GPA between 3 and 3.5.

Figure  1 provides the learning approach level among nursing students. In terms of learning approach, most students (55.0%) exhibited a moderate level of deep learning approach, followed by 25.9% with a high level and 19.1% with a low level. The surface learning approach was more prevalent, with 47.8% of students showing a moderate level, 41.7% showing a low level, and only 10.5% exhibiting a high level.

figure 1

Nursing students? levels of learning approach (N=1010)

Figure  2 provides the types of academic stress levels among nursing students. Among nursing students, various stressors significantly impact their academic experiences. Foremost among these stressors are the pressure and demands associated with academic assignments and workload, with 30.8% of students attributing their high stress levels to these factors. Challenges within the clinical environment are closely behind, contributing significantly to high stress levels among 25.7% of nursing students. Interactions with peers and daily life stressors also weigh heavily on students, ranking third among sources of high stress, with 21.5% of students citing this as a significant factor. Similarly, interaction with teachers and nursing staff closely follow, contributing to high-stress levels for 20.3% of nursing students. While still significant, stress from taking care of patients ranks slightly lower, with 16.7% of students reporting it as a significant factor contributing to their academic stress. At the lowest end of the ranking, but still notable, is stress from a perceived lack of professional knowledge and skills, with 15.9% of students experiencing high stress in this area.

figure 2

Nursing students? levels of academic stress subtypes (N=1010)

Figure  3 provides the total levels of academic stress among nursing students. The majority of students experienced moderate academic stress (56.3%), followed by those experiencing low academic stress (29.9%), and a minority experienced high academic stress (13.8%).

figure 3

Nursing students? levels of total academic stress (N=1010)

Table  2 displays the correlation between academic stress subscales and deep and surface learning approaches among 1010 nursing students. All stress subscales exhibited a negative correlation regarding the deep learning approach, indicating that the inclination toward deep learning decreases with increasing stress levels. The most significant negative correlation was observed with stress stemming from the lack of professional knowledge and skills (r=-0.392, p < 0.001), followed by stress from the clinical environment (r=-0.109, p = 0.001), stress from assignments and workload (r=-0.103, p = 0.001), stress from peers and daily life (r=-0.095, p = 0.002), and stress from patient care responsibilities (r=-0.093, p = 0.003). The weakest negative correlation was found with stress from interactions with teachers and nursing staff (r=-0.083, p = 0.009). Conversely, concerning the surface learning approach, all stress subscales displayed a positive correlation, indicating that heightened stress levels corresponded with an increased tendency toward superficial learning. The most substantial positive correlation was observed with stress related to the lack of professional knowledge and skills (r = 0.365, p < 0.001), followed by stress from patient care responsibilities (r = 0.334, p < 0.001), overall stress (r = 0.355, p < 0.001), stress from interactions with teachers and nursing staff (r = 0.262, p < 0.001), stress from assignments and workload (r = 0.262, p < 0.001), and stress from the clinical environment (r = 0.254, p < 0.001). The weakest positive correlation was noted with stress stemming from peers and daily life (r = 0.186, p < 0.001).

Table  3 outlines the association between the socio-demographic characteristics of nursing students and their deep and surface learning approaches. Concerning age, statistically significant differences were observed in deep and surface learning approaches (F = 3.661, p = 0.003 and F = 7.983, p < 0.001, respectively). Gender also demonstrated significant differences in deep and surface learning approaches (t = 3.290, p = 0.001 and t = 8.638, p < 0.001, respectively). Female students exhibited higher scores in the deep learning approach (31.59 ± 8.28) compared to male students (29.59 ± 7.73), while male students had higher scores in the surface learning approach (29.97 ± 7.36) compared to female students (24.90 ± 7.97). Educational level exhibited statistically significant differences in deep and surface learning approaches (F = 5.599, p = 0.001 and F = 17.284, p < 0.001, respectively). Both deep and surface learning approach scores increased with higher educational levels. The duration of study hours demonstrated significant differences only in the surface learning approach (F = 3.550, p = 0.014), with scores increasing as study hours increased. However, no significant difference was observed in the deep learning approach (F = 0.861, p = 0.461). Hours of sleep per night and GPA from the previous semester did not exhibit statistically significant differences in deep or surface learning approaches.

Table  4 presents a multivariate linear regression analysis examining the factors influencing the learning approach among 1110 nursing students. The deep learning approach was positively influenced by age, gender (being female), educational year level, and stress from teachers and nursing staff, as indicated by their positive coefficients and significant p-values (p < 0.05). However, it was negatively influenced by stress from a lack of professional knowledge and skills. The other factors do not significantly influence the deep learning approach. On the other hand, the surface learning approach was positively influenced by gender (being female), educational year level, stress from lack of professional knowledge and skills, stress from assignments and workload, and stress from taking care of patients, as indicated by their positive coefficients and significant p-values (p < 0.05). However, it was negatively influenced by gender (being male). The other factors do not significantly influence the surface learning approach. The adjusted R-squared values indicated that the variables in the model explain 17.8% of the variance in the deep learning approach and 25.5% in the surface learning approach. Both models were statistically significant (p < 0.001).

Nursing students’ academic stress and learning approaches are essential to planning for effective and efficient learning. Nursing education also aims to develop knowledgeable and competent students with problem-solving and critical-thinking skills.

The study’s findings highlight the significant presence of stress among nursing students, with a majority experiencing moderate to severe levels of academic stress. This aligns with previous research indicating that academic stress is prevalent among nursing students. For instance, Zheng et al. (2022) observed moderated stress levels in nursing students during clinical placements [ 23 ], while El-Ashry et al. (2022) found that nearly all first-year nursing students in Egypt experienced severe academic stress [ 21 ]. Conversely, Ali and El-Sherbini (2018) reported that over three-quarters of nursing students faced high academic stress. The complexity of the nursing program likely contributes to these stress levels [ 24 ].

The current study revealed that nursing students identified the highest sources of academic stress as workload from assignments and the stress of caring for patients. This aligns with Banu et al.‘s (2015) findings, where academic demands, assignments, examinations, high workload, and combining clinical work with patient interaction were cited as everyday stressors [ 25 ]. Additionally, Anaman-Torgbor et al. (2021) identified lectures, assignments, and examinations as predictors of academic stress through logistic regression analysis. These stressors may stem from nursing programs emphasizing the development of highly qualified graduates who acquire knowledge, values, and skills through classroom and clinical experiences [ 26 ].

The results regarding learning approaches indicate that most nursing students predominantly employed the deep learning approach. Despite acknowledging a surface learning approach among the participants in the present study, the prevalence of deep learning was higher. This inclination toward the deep learning approach is anticipated in nursing students due to their engagement with advanced courses, requiring retention, integration, and transfer of information at elevated levels. The deep learning approach correlates with a gratifying learning experience and contributes to higher academic achievements [ 3 ]. Moreover, the nursing program’s emphasis on active learning strategies fosters critical thinking, problem-solving, and decision-making skills. These findings align with Mahmoud et al.‘s (2019) study, reporting a significant presence (83.31%) of the deep learning approach among undergraduate nursing students at King Khalid University’s Faculty of Nursing [ 27 ]. Additionally, Mohamed &Morsi (2019) found that most nursing students at Benha University’s Faculty of Nursing embraced the deep learning approach (65.4%) compared to the surface learning approach [ 28 ].

The study observed a negative correlation between the deep learning approach and the overall mean stress score, contrasting with a positive correlation between surface learning approaches and overall stress levels. Elevated academic stress levels may diminish motivation and engagement in the learning process, potentially leading students to feel overwhelmed, disinterested, or burned out, prompting a shift toward a surface learning approach. This finding resonates with previous research indicating that nursing students who actively seek positive academic support strategies during academic stress have better prospects for success than those who do not [ 29 ]. Nebhinani et al. (2020) identified interface concerns and academic workload as significant stress-related factors. Notably, only an interest in nursing demonstrated a significant association with stress levels, with participants interested in nursing primarily employing adaptive coping strategies compared to non-interested students.

The current research reveals a statistically significant inverse relationship between different dimensions of academic stress and adopting the deep learning approach. The most substantial negative correlation was observed with stress arising from a lack of professional knowledge and skills, succeeded by stress associated with the clinical environment, assignments, and workload. Nursing students encounter diverse stressors, including delivering patient care, handling assignments and workloads, navigating challenging interactions with staff and faculty, perceived inadequacies in clinical proficiency, and facing examinations [ 30 ].

In the current study, the multivariate linear regression analysis reveals that various factors positively influence the deep learning approach, including age, female gender, educational year level, and stress from teachers and nursing staff. In contrast, stress from a lack of professional knowledge and skills exert a negative influence. Conversely, the surface learning approach is positively influenced by female gender, educational year level, stress from lack of professional knowledge and skills, stress from assignments and workload, and stress from taking care of patients, but negatively affected by male gender. The models explain 17.8% and 25.5% of the variance in the deep and surface learning approaches, respectively, and both are statistically significant. These findings underscore the intricate interplay of demographic and stress-related factors in shaping nursing students’ learning approaches. High workloads and patient care responsibilities may compel students to prioritize completing tasks over deep comprehension. This pressure could lead to a surface learning approach as students focus on meeting immediate demands rather than engaging deeply with course material. This observation aligns with the findings of Alsayed et al. (2021), who identified age, gender, and study year as significant factors influencing students’ learning approaches.

Deep learners often demonstrate better self-regulation skills, such as effective time management, goal setting, and seeking support when needed. These skills can help manage academic stress and maintain a balanced learning approach. These are supported by studies that studied the effect of coping strategies on stress levels [ 6 , 31 , 32 ]. On the contrary, Pacheco-Castillo et al. study (2021) found a strong significant relationship between academic stressors and students’ level of performance. That study also proved that the more academic stress a student faces, the lower their academic achievement.

Strengths and limitations of the study

This study has lots of advantages. It provides insightful information about the educational experiences of Egyptian nursing students, a demographic that has yet to receive much research. The study’s limited generalizability to other people or nations stems from its concentration on this particular group. This might be addressed in future studies by using a more varied sample. Another drawback is the dependence on self-reported metrics, which may contain biases and mistakes. Although the cross-sectional design offers a moment-in-time view of the problem, it cannot determine causation or evaluate changes over time. To address this, longitudinal research may be carried out.

Notwithstanding these drawbacks, the study substantially contributes to the expanding knowledge of academic stress and nursing students’ learning styles. Additional research is needed to determine teaching strategies that improve deep-learning approaches among nursing students. A qualitative study is required to analyze learning approaches and factors that may influence nursing students’ selection of learning approaches.

According to the present study’s findings, nursing students encounter considerable academic stress, primarily stemming from heavy assignments and workload, as well as interactions with teachers and nursing staff. Additionally, it was observed that students who experience lower levels of academic stress typically adopt a deep learning approach, whereas those facing higher stress levels tend to resort to a surface learning approach. Demographic factors such as age, gender, and educational level influence nursing students’ choice of learning approach. Specifically, female students are more inclined towards deep learning, whereas male students prefer surface learning. Moreover, deep and surface learning approach scores show an upward trend with increasing educational levels and study hours. Academic stress emerges as a significant determinant shaping the adoption of learning approaches among nursing students.

Implications in nursing practice

Nursing programs should consider integrating stress management techniques into their curriculum. Providing students with resources and skills to cope with academic stress can improve their well-being and academic performance. Educators can incorporate teaching strategies that promote deep learning approaches, such as problem-based learning, critical thinking exercises, and active learning methods. These approaches help students engage more deeply with course material and reduce reliance on surface learning techniques. Recognizing the gender differences in learning approaches, nursing programs can offer gender-specific support services and resources. For example, providing targeted workshops or counseling services that address male and female nursing students’ unique stressors and learning needs. Implementing mentorship programs and peer support groups can create a supportive environment where students can share experiences, seek advice, and receive encouragement from their peers and faculty members. Encouraging students to reflect on their learning processes and identify effective study strategies can help them develop metacognitive skills and become more self-directed learners. Faculty members can facilitate this process by incorporating reflective exercises into the curriculum. Nursing faculty and staff should receive training on recognizing signs of academic stress among students and providing appropriate support and resources. Additionally, professional development opportunities can help educators stay updated on evidence-based teaching strategies and practical interventions for addressing student stress.

Data availability

The datasets generated and/or analysed during the current study are not publicly available due to restrictions imposed by the institutional review board to protect participant confidentiality, but are available from the corresponding author on reasonable request.

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Acknowledgements

Our sincere thanks go to all the nursing students in the study. We also want to thank Dr/ Rasha Badry for their statistical analysis help and contribution to this study.

The research was not funded by public, commercial, or non-profit organizations.

Open access funding provided by The Science, Technology & Innovation Funding Authority (STDF) in cooperation with The Egyptian Knowledge Bank (EKB).

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Ayman M. El-Ashry & Rawhia S. Dogham: conceptualization, preparation, and data collection; methodology; investigation; formal analysis; data analysis; writing-original draft; writing-manuscript; and editing. Heba F. Mansy Ali & Asmaa S. Ghaly: conceptualization, preparation, methodology, investigation, writing-original draft, writing-review, and editing. Nermine M. Elcokany & Mohamed M. Seweid: Methodology, investigation, formal analysis, data collection, writing-manuscript & editing. All authors reviewed the manuscript and accept for publication.

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Dogham, R.S., Ali, H.F.M., Ghaly, A.S. et al. Deciphering the influence: academic stress and its role in shaping learning approaches among nursing students: a cross-sectional study. BMC Nurs 23 , 249 (2024). https://doi.org/10.1186/s12912-024-01885-1

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Writing Survey Questions

Perhaps the most important part of the survey process is the creation of questions that accurately measure the opinions, experiences and behaviors of the public. Accurate random sampling will be wasted if the information gathered is built on a shaky foundation of ambiguous or biased questions. Creating good measures involves both writing good questions and organizing them to form the questionnaire.

Questionnaire design is a multistage process that requires attention to many details at once. Designing the questionnaire is complicated because surveys can ask about topics in varying degrees of detail, questions can be asked in different ways, and questions asked earlier in a survey may influence how people respond to later questions. Researchers are also often interested in measuring change over time and therefore must be attentive to how opinions or behaviors have been measured in prior surveys.

Surveyors may conduct pilot tests or focus groups in the early stages of questionnaire development in order to better understand how people think about an issue or comprehend a question. Pretesting a survey is an essential step in the questionnaire design process to evaluate how people respond to the overall questionnaire and specific questions, especially when questions are being introduced for the first time.

For many years, surveyors approached questionnaire design as an art, but substantial research over the past forty years has demonstrated that there is a lot of science involved in crafting a good survey questionnaire. Here, we discuss the pitfalls and best practices of designing questionnaires.

Question development

There are several steps involved in developing a survey questionnaire. The first is identifying what topics will be covered in the survey. For Pew Research Center surveys, this involves thinking about what is happening in our nation and the world and what will be relevant to the public, policymakers and the media. We also track opinion on a variety of issues over time so we often ensure that we update these trends on a regular basis to better understand whether people’s opinions are changing.

At Pew Research Center, questionnaire development is a collaborative and iterative process where staff meet to discuss drafts of the questionnaire several times over the course of its development. We frequently test new survey questions ahead of time through qualitative research methods such as  focus groups , cognitive interviews, pretesting (often using an  online, opt-in sample ), or a combination of these approaches. Researchers use insights from this testing to refine questions before they are asked in a production survey, such as on the ATP.

Measuring change over time

Many surveyors want to track changes over time in people’s attitudes, opinions and behaviors. To measure change, questions are asked at two or more points in time. A cross-sectional design surveys different people in the same population at multiple points in time. A panel, such as the ATP, surveys the same people over time. However, it is common for the set of people in survey panels to change over time as new panelists are added and some prior panelists drop out. Many of the questions in Pew Research Center surveys have been asked in prior polls. Asking the same questions at different points in time allows us to report on changes in the overall views of the general public (or a subset of the public, such as registered voters, men or Black Americans), or what we call “trending the data”.

When measuring change over time, it is important to use the same question wording and to be sensitive to where the question is asked in the questionnaire to maintain a similar context as when the question was asked previously (see  question wording  and  question order  for further information). All of our survey reports include a topline questionnaire that provides the exact question wording and sequencing, along with results from the current survey and previous surveys in which we asked the question.

The Center’s transition from conducting U.S. surveys by live telephone interviewing to an online panel (around 2014 to 2020) complicated some opinion trends, but not others. Opinion trends that ask about sensitive topics (e.g., personal finances or attending religious services ) or that elicited volunteered answers (e.g., “neither” or “don’t know”) over the phone tended to show larger differences than other trends when shifting from phone polls to the online ATP. The Center adopted several strategies for coping with changes to data trends that may be related to this change in methodology. If there is evidence suggesting that a change in a trend stems from switching from phone to online measurement, Center reports flag that possibility for readers to try to head off confusion or erroneous conclusions.

Open- and closed-ended questions

One of the most significant decisions that can affect how people answer questions is whether the question is posed as an open-ended question, where respondents provide a response in their own words, or a closed-ended question, where they are asked to choose from a list of answer choices.

For example, in a poll conducted after the 2008 presidential election, people responded very differently to two versions of the question: “What one issue mattered most to you in deciding how you voted for president?” One was closed-ended and the other open-ended. In the closed-ended version, respondents were provided five options and could volunteer an option not on the list.

When explicitly offered the economy as a response, more than half of respondents (58%) chose this answer; only 35% of those who responded to the open-ended version volunteered the economy. Moreover, among those asked the closed-ended version, fewer than one-in-ten (8%) provided a response other than the five they were read. By contrast, fully 43% of those asked the open-ended version provided a response not listed in the closed-ended version of the question. All of the other issues were chosen at least slightly more often when explicitly offered in the closed-ended version than in the open-ended version. (Also see  “High Marks for the Campaign, a High Bar for Obama”  for more information.)

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Researchers will sometimes conduct a pilot study using open-ended questions to discover which answers are most common. They will then develop closed-ended questions based off that pilot study that include the most common responses as answer choices. In this way, the questions may better reflect what the public is thinking, how they view a particular issue, or bring certain issues to light that the researchers may not have been aware of.

When asking closed-ended questions, the choice of options provided, how each option is described, the number of response options offered, and the order in which options are read can all influence how people respond. One example of the impact of how categories are defined can be found in a Pew Research Center poll conducted in January 2002. When half of the sample was asked whether it was “more important for President Bush to focus on domestic policy or foreign policy,” 52% chose domestic policy while only 34% said foreign policy. When the category “foreign policy” was narrowed to a specific aspect – “the war on terrorism” – far more people chose it; only 33% chose domestic policy while 52% chose the war on terrorism.

In most circumstances, the number of answer choices should be kept to a relatively small number – just four or perhaps five at most – especially in telephone surveys. Psychological research indicates that people have a hard time keeping more than this number of choices in mind at one time. When the question is asking about an objective fact and/or demographics, such as the religious affiliation of the respondent, more categories can be used. In fact, they are encouraged to ensure inclusivity. For example, Pew Research Center’s standard religion questions include more than 12 different categories, beginning with the most common affiliations (Protestant and Catholic). Most respondents have no trouble with this question because they can expect to see their religious group within that list in a self-administered survey.

In addition to the number and choice of response options offered, the order of answer categories can influence how people respond to closed-ended questions. Research suggests that in telephone surveys respondents more frequently choose items heard later in a list (a “recency effect”), and in self-administered surveys, they tend to choose items at the top of the list (a “primacy” effect).

Because of concerns about the effects of category order on responses to closed-ended questions, many sets of response options in Pew Research Center’s surveys are programmed to be randomized to ensure that the options are not asked in the same order for each respondent. Rotating or randomizing means that questions or items in a list are not asked in the same order to each respondent. Answers to questions are sometimes affected by questions that precede them. By presenting questions in a different order to each respondent, we ensure that each question gets asked in the same context as every other question the same number of times (e.g., first, last or any position in between). This does not eliminate the potential impact of previous questions on the current question, but it does ensure that this bias is spread randomly across all of the questions or items in the list. For instance, in the example discussed above about what issue mattered most in people’s vote, the order of the five issues in the closed-ended version of the question was randomized so that no one issue appeared early or late in the list for all respondents. Randomization of response items does not eliminate order effects, but it does ensure that this type of bias is spread randomly.

Questions with ordinal response categories – those with an underlying order (e.g., excellent, good, only fair, poor OR very favorable, mostly favorable, mostly unfavorable, very unfavorable) – are generally not randomized because the order of the categories conveys important information to help respondents answer the question. Generally, these types of scales should be presented in order so respondents can easily place their responses along the continuum, but the order can be reversed for some respondents. For example, in one of Pew Research Center’s questions about abortion, half of the sample is asked whether abortion should be “legal in all cases, legal in most cases, illegal in most cases, illegal in all cases,” while the other half of the sample is asked the same question with the response categories read in reverse order, starting with “illegal in all cases.” Again, reversing the order does not eliminate the recency effect but distributes it randomly across the population.

Question wording

The choice of words and phrases in a question is critical in expressing the meaning and intent of the question to the respondent and ensuring that all respondents interpret the question the same way. Even small wording differences can substantially affect the answers people provide.

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An example of a wording difference that had a significant impact on responses comes from a January 2003 Pew Research Center survey. When people were asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule,” 68% said they favored military action while 25% said they opposed military action. However, when asked whether they would “favor or oppose taking military action in Iraq to end Saddam Hussein’s rule  even if it meant that U.S. forces might suffer thousands of casualties, ” responses were dramatically different; only 43% said they favored military action, while 48% said they opposed it. The introduction of U.S. casualties altered the context of the question and influenced whether people favored or opposed military action in Iraq.

There has been a substantial amount of research to gauge the impact of different ways of asking questions and how to minimize differences in the way respondents interpret what is being asked. The issues related to question wording are more numerous than can be treated adequately in this short space, but below are a few of the important things to consider:

First, it is important to ask questions that are clear and specific and that each respondent will be able to answer. If a question is open-ended, it should be evident to respondents that they can answer in their own words and what type of response they should provide (an issue or problem, a month, number of days, etc.). Closed-ended questions should include all reasonable responses (i.e., the list of options is exhaustive) and the response categories should not overlap (i.e., response options should be mutually exclusive). Further, it is important to discern when it is best to use forced-choice close-ended questions (often denoted with a radio button in online surveys) versus “select-all-that-apply” lists (or check-all boxes). A 2019 Center study found that forced-choice questions tend to yield more accurate responses, especially for sensitive questions.  Based on that research, the Center generally avoids using select-all-that-apply questions.

It is also important to ask only one question at a time. Questions that ask respondents to evaluate more than one concept (known as double-barreled questions) – such as “How much confidence do you have in President Obama to handle domestic and foreign policy?” – are difficult for respondents to answer and often lead to responses that are difficult to interpret. In this example, it would be more effective to ask two separate questions, one about domestic policy and another about foreign policy.

In general, questions that use simple and concrete language are more easily understood by respondents. It is especially important to consider the education level of the survey population when thinking about how easy it will be for respondents to interpret and answer a question. Double negatives (e.g., do you favor or oppose  not  allowing gays and lesbians to legally marry) or unfamiliar abbreviations or jargon (e.g., ANWR instead of Arctic National Wildlife Refuge) can result in respondent confusion and should be avoided.

Similarly, it is important to consider whether certain words may be viewed as biased or potentially offensive to some respondents, as well as the emotional reaction that some words may provoke. For example, in a 2005 Pew Research Center survey, 51% of respondents said they favored “making it legal for doctors to give terminally ill patients the means to end their lives,” but only 44% said they favored “making it legal for doctors to assist terminally ill patients in committing suicide.” Although both versions of the question are asking about the same thing, the reaction of respondents was different. In another example, respondents have reacted differently to questions using the word “welfare” as opposed to the more generic “assistance to the poor.” Several experiments have shown that there is much greater public support for expanding “assistance to the poor” than for expanding “welfare.”

We often write two versions of a question and ask half of the survey sample one version of the question and the other half the second version. Thus, we say we have two  forms  of the questionnaire. Respondents are assigned randomly to receive either form, so we can assume that the two groups of respondents are essentially identical. On questions where two versions are used, significant differences in the answers between the two forms tell us that the difference is a result of the way we worded the two versions.

a research questionnaire sample

One of the most common formats used in survey questions is the “agree-disagree” format. In this type of question, respondents are asked whether they agree or disagree with a particular statement. Research has shown that, compared with the better educated and better informed, less educated and less informed respondents have a greater tendency to agree with such statements. This is sometimes called an “acquiescence bias” (since some kinds of respondents are more likely to acquiesce to the assertion than are others). This behavior is even more pronounced when there’s an interviewer present, rather than when the survey is self-administered. A better practice is to offer respondents a choice between alternative statements. A Pew Research Center experiment with one of its routinely asked values questions illustrates the difference that question format can make. Not only does the forced choice format yield a very different result overall from the agree-disagree format, but the pattern of answers between respondents with more or less formal education also tends to be very different.

One other challenge in developing questionnaires is what is called “social desirability bias.” People have a natural tendency to want to be accepted and liked, and this may lead people to provide inaccurate answers to questions that deal with sensitive subjects. Research has shown that respondents understate alcohol and drug use, tax evasion and racial bias. They also may overstate church attendance, charitable contributions and the likelihood that they will vote in an election. Researchers attempt to account for this potential bias in crafting questions about these topics. For instance, when Pew Research Center surveys ask about past voting behavior, it is important to note that circumstances may have prevented the respondent from voting: “In the 2012 presidential election between Barack Obama and Mitt Romney, did things come up that kept you from voting, or did you happen to vote?” The choice of response options can also make it easier for people to be honest. For example, a question about church attendance might include three of six response options that indicate infrequent attendance. Research has also shown that social desirability bias can be greater when an interviewer is present (e.g., telephone and face-to-face surveys) than when respondents complete the survey themselves (e.g., paper and web surveys).

Lastly, because slight modifications in question wording can affect responses, identical question wording should be used when the intention is to compare results to those from earlier surveys. Similarly, because question wording and responses can vary based on the mode used to survey respondents, researchers should carefully evaluate the likely effects on trend measurements if a different survey mode will be used to assess change in opinion over time.

Question order

Once the survey questions are developed, particular attention should be paid to how they are ordered in the questionnaire. Surveyors must be attentive to how questions early in a questionnaire may have unintended effects on how respondents answer subsequent questions. Researchers have demonstrated that the order in which questions are asked can influence how people respond; earlier questions can unintentionally provide context for the questions that follow (these effects are called “order effects”).

One kind of order effect can be seen in responses to open-ended questions. Pew Research Center surveys generally ask open-ended questions about national problems, opinions about leaders and similar topics near the beginning of the questionnaire. If closed-ended questions that relate to the topic are placed before the open-ended question, respondents are much more likely to mention concepts or considerations raised in those earlier questions when responding to the open-ended question.

For closed-ended opinion questions, there are two main types of order effects: contrast effects ( where the order results in greater differences in responses), and assimilation effects (where responses are more similar as a result of their order).

a research questionnaire sample

An example of a contrast effect can be seen in a Pew Research Center poll conducted in October 2003, a dozen years before same-sex marriage was legalized in the U.S. That poll found that people were more likely to favor allowing gays and lesbians to enter into legal agreements that give them the same rights as married couples when this question was asked after one about whether they favored or opposed allowing gays and lesbians to marry (45% favored legal agreements when asked after the marriage question, but 37% favored legal agreements without the immediate preceding context of a question about same-sex marriage). Responses to the question about same-sex marriage, meanwhile, were not significantly affected by its placement before or after the legal agreements question.

a research questionnaire sample

Another experiment embedded in a December 2008 Pew Research Center poll also resulted in a contrast effect. When people were asked “All in all, are you satisfied or dissatisfied with the way things are going in this country today?” immediately after having been asked “Do you approve or disapprove of the way George W. Bush is handling his job as president?”; 88% said they were dissatisfied, compared with only 78% without the context of the prior question.

Responses to presidential approval remained relatively unchanged whether national satisfaction was asked before or after it. A similar finding occurred in December 2004 when both satisfaction and presidential approval were much higher (57% were dissatisfied when Bush approval was asked first vs. 51% when general satisfaction was asked first).

Several studies also have shown that asking a more specific question before a more general question (e.g., asking about happiness with one’s marriage before asking about one’s overall happiness) can result in a contrast effect. Although some exceptions have been found, people tend to avoid redundancy by excluding the more specific question from the general rating.

Assimilation effects occur when responses to two questions are more consistent or closer together because of their placement in the questionnaire. We found an example of an assimilation effect in a Pew Research Center poll conducted in November 2008 when we asked whether Republican leaders should work with Obama or stand up to him on important issues and whether Democratic leaders should work with Republican leaders or stand up to them on important issues. People were more likely to say that Republican leaders should work with Obama when the question was preceded by the one asking what Democratic leaders should do in working with Republican leaders (81% vs. 66%). However, when people were first asked about Republican leaders working with Obama, fewer said that Democratic leaders should work with Republican leaders (71% vs. 82%).

The order questions are asked is of particular importance when tracking trends over time. As a result, care should be taken to ensure that the context is similar each time a question is asked. Modifying the context of the question could call into question any observed changes over time (see  measuring change over time  for more information).

A questionnaire, like a conversation, should be grouped by topic and unfold in a logical order. It is often helpful to begin the survey with simple questions that respondents will find interesting and engaging. Throughout the survey, an effort should be made to keep the survey interesting and not overburden respondents with several difficult questions right after one another. Demographic questions such as income, education or age should not be asked near the beginning of a survey unless they are needed to determine eligibility for the survey or for routing respondents through particular sections of the questionnaire. Even then, it is best to precede such items with more interesting and engaging questions. One virtue of survey panels like the ATP is that demographic questions usually only need to be asked once a year, not in each survey.

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  1. Research Questionnaire Examples

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  2. Survey Research: A Quantitative Technique

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  3. 34+ SAMPLE Research Questionnaires Templates in PDF

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  4. 30+ Questionnaire Templates (Word) ᐅ TemplateLab

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  5. Questionnaire Sample For Research Paper PDF

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  1. Training Data Entry Using a Sample Questionnaire/ Survey

  2. Questionnaire || Meaning and Definition || Type and Characteristics || Research Methodology ||

  3. The format of survey questionnaire SAMPLE QUESTIONNAIRE

  4. What is Questionnaire?Types of Questionnaire in Research .#Research methodology notes

  5. How to get Review & Questionnaire Sample for Research in Tamil

  6. 50 must-know Questionnaires in medical/healthcare research. #questionnaire #research #healthcare

COMMENTS

  1. Questionnaire Design

    Questionnaires vs. surveys. A survey is a research method where you collect and analyze data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.. Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.

  2. 21 Questionnaire Templates: Examples and Samples

    A questionnaire is defined a market research instrument that consists of questions or prompts to elicit and collect responses from a sample of respondents. This article enlists 21 questionnaire templates along with samples and examples. It also describes the different types of questionnaires and the question types that are used in these questionnaires.

  3. 150+ Free Questionnaire Examples & Sample Survey Templates

    Filter by survey type. All our sample survey template questions are expert-certified by professional survey methodologists to make sure you ask questions the right way-and get reliable results. You can send out our templates as is, choose separate variables, add additional questions, or customize our questionnaire templates to fit your needs.

  4. Questionnaire

    There are several modes of questionnaire administration. The choice of mode depends on the research objectives, sample size, and available resources. Some common modes of administration include: Self-administered paper questionnaires: Participants complete the questionnaire on paper, either in person or by mail. This mode is relatively low cost ...

  5. PDF Question and Questionnaire Design

    1. Early questions should be easy and pleasant to answer, and should build rapport between the respondent and the researcher. 2. Questions at the very beginning of a questionnaire should explicitly address the topic of the survey, as it was described to the respondent prior to the interview. 3. Questions on the same topic should be grouped ...

  6. Writing Survey Questions

    For example, in one of Pew Research Center's questions about abortion, half of the sample is asked whether abortion should be "legal in all cases, legal in most cases, illegal in most cases, illegal in all cases," while the other half of the sample is asked the same question with the response categories read in reverse order, starting ...

  7. How to design a questionnaire for research

    10. Test the Survey Platform: Ensure compatibility and usability for online surveys. By following these steps and paying attention to questionnaire design principles, you can create a well-structured and effective questionnaire that gathers reliable data and helps you achieve your research objectives.

  8. Survey Research

    Survey research means collecting information about a group of people by asking them questions and analyzing the results. To conduct an effective survey, follow these six steps: Determine who will participate in the survey. Decide the type of survey (mail, online, or in-person) Design the survey questions and layout.

  9. How to Make a Questionnaire (Examples & Templates)

    A questionnaire is a research tool that contains a series of questions used to gain information from respondents about their opinions, experiences, and behaviors. Questionnaires may elicit quantitative or qualitative data and be delivered online, by phone, on paper, or in person. First developed by Sir Francis Galton, a British anthropologist ...

  10. PDF Designing a Questionnaire for a Research Paper: A Comprehensive Guide

    writing questions and building the construct of the questionnaire. It also develops the demand to pre-test the questionnaire and finalizing the questionnaire to conduct the survey. Keywords: Questionnaire, Academic Survey, Questionnaire Design, Research Methodology I. INTRODUCTION A questionnaire, as heart of the survey is based on a set of

  11. 28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

    A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. ... What are Survey Sample Sizes & How to Find Your Sample Size Jun 26, 2023 24 Diversity, Equity, and Inclusion Survey Questions to Ask Your Employees Apr 05, 2023 Join 64,500 ...

  12. 10 Research Question Examples to Guide your Research Project

    The first question asks for a ready-made solution, and is not focused or researchable. The second question is a clearer comparative question, but note that it may not be practically feasible. For a smaller research project or thesis, it could be narrowed down further to focus on the effectiveness of drunk driving laws in just one or two countries.

  13. Research Questionnaire

    The research questionnaire is one of the quantitative data-gathering methods a researcher can use in their research paper. 1. Market Research Questionnaire Template Example. Details. File Format. Size: 38 KB. Download. 2. Market Research Questionnaire Example.

  14. Designing a Questionnaire for a Research Paper: A Comprehensive Guide

    A questionnaire is an important instrument in a research study to help the researcher collect relevant data regarding the research topic. It is significant to ensure that the design of the ...

  15. Hands-on guide to questionnaire research: Selecting, designing, and

    In the following two articles we will discuss how to select a sample, pilot and administer a questionnaire, and analyse data and approaches for groups that are hard to research. ... Click here to view. Notes. This is the first in a series of three articles on questionnaire research. References w1-w17, further illustrative examples, and ...

  16. 20+ SAMPLE Research Questionnaires Templates in PDF

    A research questionnaire is a tool that consists of a series of standardized questions with the intent of collecting information from a sample of people. Think of it as a kind of written interview that follows a fixed scheme to ensure that data remains accurate.

  17. Designing and validating a research questionnaire

    However, the quality and accuracy of data collected using a questionnaire depend on how it is designed, used, and validated. In this two-part series, we discuss how to design (part 1) and how to use and validate (part 2) a research questionnaire. It is important to emphasize that questionnaires seek to gather information from other people and ...

  18. Questionnaire Design

    Questionnaires vs surveys. A survey is a research method where you collect and analyse data from a group of people. A questionnaire is a specific tool or instrument for collecting the data.. Designing a questionnaire means creating valid and reliable questions that address your research objectives, placing them in a useful order, and selecting an appropriate method for administration.

  19. 30+ Questionnaire Templates (Word) ᐅ TemplateLab

    Questionnaire Samples. Download 23 KB #20. Download 15 KB #21. Download 35 KB #22. Download 16 KB #23. Download 26 KB #24. Download 46 KB #25. Download 16 KB #26. ... then the survey you are working with is standardize and therefore more likely to answer the deeper questions surrounding the research h you are doing. Please keep in mind, when ...

  20. Writing Strong Research Questions

    A good research question is essential to guide your research paper, dissertation, or thesis. All research questions should be: Focused on a single problem or issue. Researchable using primary and/or secondary sources. Feasible to answer within the timeframe and practical constraints. Specific enough to answer thoroughly.

  21. How to Write a Research Question in 2024: Types, Steps, and Examples

    These questions influence factors, such as the research methodology, sample size, data collection, and data analysis (Lipowski, 2008). Types of Research Questions Research questions can be classified into different categories, depending on the type of research to be done.

  22. (PDF) Questionnaires and Surveys

    Abstract. Survey methodologies, usually using questionnaires, are among the most popular in. the social sciences, but they are also among the most mis-used. The ir popularity in. small-scale ...

  23. Sampling Methods

    A sample is a subset of individuals from a larger population. Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

  24. Deciphering the influence: academic stress and its role in shaping

    A cross-sectional descriptive correlation research design was employed. A convenient sample of 1010 nursing students participated, completing socio-demographic data, the Perceived Stress Scale (PSS), and the Revised Study Process Questionnaire (R-SPQ-2 F). Most nursing students experienced moderate academic stress (56.3%) and exhibited moderate ...

  25. Writing Survey Questions

    We frequently test new survey questions ahead of time through qualitative research methods such as focus groups, cognitive interviews, pretesting (often using an online, opt-in sample), or a combination of these approaches. Researchers use insights from this testing to refine questions before they are asked in a production survey, such as on ...