writing strategies in speeches

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Literary Techniques for your Speech, with Examples Analyzed

March 2, 2021 - Dom Barnard

Planned use of language has a major impact on how your speech is received by the audience. Saying the right words at the right time, and in the right way, can achieve a specific impact.

Use language to achieve impact

Careful use of language has produced many powerful speeches over the years. Here are a few literary devices you can employ for your next speech.

Rhetorical Questions

Start your next presentation with an open question. It engages the audience and gets them thinking about your speech early on. Use questions throughout and leave pauses after, letting the audience think about an answer.

Pause at the Right Moment

This adds impact to sentence just before or after the pause. This is a good literary technique to use for the key message of your speech. Don’t be afraid to wait 3-5 seconds before speaking, adding maximum impact to your words.

Messages and words are remembered best in groups of three. The power of three is used in all aspects of speaking in public and by the media. Couple words in groups of three with alliteration for maximum impact, such as “They grew up with a long, lasting, love for each other.”

Repeat the Key Point

A technique used frequently by politicians, a word needs to be said on average 5 times before the audience begins to take in what is being said.

Dramatic Contrast

Contrasting two points, such as “Ten years ago we had a reputation for excellence. Today, we are in danger of losing that reputation.”

For additional literary techniques, check out these links:

• Stylistic Devices (Rhetorical Devices, Figures of Speech)
• BBC Literary Techniques

Spend time planning which of these language techniques you will use in your speech. You can add these in after your first draft of the speech has been written.

Two great speeches analyzed

1. martin luther king – i have a dream, transcript snippet.

And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident, that all men are created equal.”

I have a dream that one day on the red hills of Georgia, the sons of former slaves and the sons of former slave owners will be able to sit down together at the table of brotherhood.

I have a dream that one day even the state of Mississippi, a state sweltering with the heat of injustice, sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today! I have a dream that one day, down in Alabama, with its vicious racists, with its governor having his lips dripping with the words of “interposition” and “nullification” — one day right there in Alabama little black boys and black girls will be able to join hands with little white boys and white girls as sisters and brothers.

I have a dream today! I have a dream that one day every valley shall be exalted, and every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight; “and the glory of the Lord shall be revealed and all flesh shall see it together.”

Literary devices and techniques used

Anaphora  – Repetition of the “I have a dream” phrase at the beginning of each sentence.

Metonymy  – The phrase “The let freedom ring from Stone Mountain of Georgia… Let freedom ring from Lookout Mountain of Tennessee… Let freedom ring from every hill and molehill of Mississippi“, King uses these well-known racist locations to enhance his point.

Hyperbole  – King uses the words ‘all’ and ‘every’ many times, exaggerating his point, “when we let it ring from every village and every hamlet, from every state and every city”

Alliteration  – used throughout the speech, alliterations add a poetic quality to the speech, for example this sentence “judged by the color of their skin but by the content of their character.”

Amplification  – King repeats many of his points a second time, with greater emphasis and explanation the second time, “America has given the Negro people a bad check, a check which has come back marked insufficient funds.”

Speeches which mastered literary techniques

• Martin Luther King, Jr. – I Have A Dream
• Winston Churchill – We shall fight on the beaches
• John F. Kennedy – Inaugural Address
• Margaret Thatcher – The Lady’s Not For Turning
• Barack Obama – The Audacity Of Hope
• Elizabeth Gilbert – Your Creative Genius
• J. K. Rowling – Harvard Commencement Address

For addition detail on these speeches, check out  this article  on speeches that changed the world.

2. Winston Churchill – We shall fight on the beaches

Even though large tracts of Europe and many old and famous States have fallen or may fall into the grip of the Gestapo and all the odious apparatus of Nazi rule, we shall not flag or fail. We shall go on to the end.

We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be.

We shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills; we shall never surrender.

And if, which I do not for a moment believe, this island or a large part of it were subjugated and starving, then our Empire beyond the seas, armed and guarded by the British Fleet, would carry on the struggle, until, in God’s good time, the New World, with all its power and might, steps forth to the rescue and the liberation of the old.

Anaphora  – The repetition of the phrase “we shall fight” can be seen in the transcript snippet. This adds dramatic emphases on the words he is saying in these paragraphs.

Alliteration  – Churchill uses repetition of letters to emphasize the dark time Europe was in, “I see also the dull, drilled, docile, brutish masses of the Hun soldiery plodding on like a swarm of crawling locusts” and “your grisly gang who work your wicked will.”

Antistrophe  – The repetition of words at the end of successive sentences, “the love of peace, the toil for peace, the strife for peace, the pursuit of peace“.

Hypophora  – Churchill asks various questions and then answers them himself, “You ask, what is our policy? I can say: It is to wage war, by sea, land and air” and “You ask, what is our aim? I can answer in one word, it is victory”.

Rule of Three  – Churchill uses this literary technique in many of his speeches, “This is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning” and “Never before in the field of human conflict was so much owed by so many, to so few”.

Easy to use literary techniques for your next speech

Rhetoric Question

Start your next speech with a rhetoric question – “Who here has used a virtual reality headset?”

Repetition of Phrase

Repeat a key phrase around 5 times throughout the speech, the phrase should be short – “Virtual reality is changing the world”.

Use the Rule of Three

Emphasize a product or service by describing it with three words – “Our software is faster, cheaper and easier to use”. For greatest impact on your audience, combine this with alliteration.

Ask a question then immediately answer it – “How many virtual reality headsets were sold last month? Over 2 million.”

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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How to Write an Effective Speech Outline: A Step-by-Step Guide

• The Speaker Lab
• March 8, 2024

Table of Contents

Mastering the art of speaking starts with crafting a stellar speech outline. A well-structured outline not only clarifies your message but also keeps your audience locked in.

In this article, you’ll learn how to mold outlines for various speech types, weaving in research that resonates and transitions that keep listeners on track. We’ll also show you ways to spotlight crucial points and manage the clock so every second counts. When it’s time for final prep, we’ve got smart tips for fine-tuning your work before stepping into the spotlight.

Understanding the Structure of a Speech Outline

An effective speech outline is like a map for your journey as a speaker, guiding you from start to finish. Think of it as the blueprint that gives shape to your message and ensures you hit all the right notes along the way.

Tailoring Your Outline for Different Speech Types

Different speeches have different goals: some aim to persuade, others inform or celebrate. Each type demands its own structure in an outline. For instance, a persuasive speech might highlight compelling evidence while an informative one focuses on clear explanations. Crafting your outline with precision means adapting it to fit these distinct objectives.

Incorporating Research and Supporting Data

Your credibility hinges on solid research and data that back up your claims. When writing your outline, mark the places where you’ll incorporate certain pieces of research or data. Every stat you choose should serve a purpose in supporting your narrative arc. And remember to balance others’ research with your own unique insights. After all, you want your work to stand out, not sound like someone else’s.

The Role of Transitions in Speech Flow

Slick transitions are what turn choppy ideas into smooth storytelling—think about how bridges connect disparate land masses seamlessly. They’re not just filler; they carry listeners from one thought to another while maintaining momentum.

Incorporate transitions that feel natural yet keep people hooked. To keep things smooth, outline these transitions ahead of time so nothing feels left up to chance during delivery.

Techniques for Emphasizing Key Points in Your Outline

To make certain points pop off the page—and stage—you’ll need strategies beyond bolding text or speaking louder. Use repetition wisely or pause strategically after delivering something significant. Rather than go impromptu, plan out what points you want to emphasize before you hit the stage.

Timing Your Speech Through Your Outline

A watchful eye on timing ensures you don’t overstay—or undercut—your moment under the spotlight. The rhythm set by pacing can be pre-determined through practice runs timed against sections marked clearly in outlines. Practice will help ensure that your grand finale isn’t cut short by surprise.

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Depending on the type of speech you’re giving, your speech outline will vary. The key ingredients—introduction, body, and conclusion—are always there, but nuances like tone or message will change with each speaking occasion.

Persuasive Speeches: Convincing With Clarity

When outlining a persuasive speech, arrange your arguments from strong to strongest. The primacy effect works wonders here, so make sure to start off with a strong point. And just when they think they’ve heard it all, hit them with an emotional story that clinches the deal.

You might start by sharing startling statistics about plastic pollution before pivoting to how individuals can make a difference. Back this up with data on successful recycling programs which demonstrate tangible impact, a technique that turns facts into fuel for action.

Informative Speeches: Educating Without Overwhelming

An informative speech shouldn’t feel like drinking from a fire hose of facts and figures. Instead, lay out clear subtopics in your outline and tie them together with succinct explanations—not unlike stepping stones across a stream of knowledge.

If you’re talking about breakthroughs in renewable energy technology, use bullet points to highlight different innovations then expand upon their potential implications one at a time so the audience can follow along without getting lost in technical jargon or complexity.

Ceremonial Speeches: Creating Moments That Matter

In a ceremonial speech you want to capture emotion. Accordingly, your outline should feature personal anecdotes and quotes that resonate on an emotional level. However, make sure to maintain brevity because sometimes less really is more when celebrating milestones or honoring achievements.

Instead of just going through a hero’s whole life story, share the powerful tales of how they stepped up in tough times. This approach hits home for listeners, letting them feel the impact these heroes have had on their communities and sparking an emotional bond.

Incorporating Research in Your Speech Outline

When you’re crafting a speech, the backbone of your credibility lies in solid research and data. But remember, it’s not just about piling on the facts. It’s how you weave them into your narrative that makes listeners sit up and take notice.

Selecting Credible Sources

Finding trustworthy sources is like going on a treasure hunt where not all that glitters is gold. To strike real gold, aim for academic journals or publications known for their rigorous standards. Google Scholar or industry-specific databases are great places to start your search. Be picky. Your audience can tell when you’ve done your homework versus when you’ve settled for less-than-stellar intel.

You want to arm yourself with evidence so compelling that even skeptics start nodding along. A well-chosen statistic from a reputable study does more than decorate your point—it gives it an ironclad suit of armor.

Organizing Information Effectively

Your outline isn’t just a roadmap; think of it as scaffolding that holds up your argument piece by piece. Start strong with an eye-opening factoid to hook your audience right off the bat because first impressions matter—even in speeches.

To keep things digestible, group related ideas together under clear subheadings within your outline. Stick to presenting data that backs up each key idea without wandering down tangential paths. That way, everyone stays on track.

Making Data Relatable

Sure, numbers don’t lie but they can be hard to connect to. If you plan on using stats in your speech, make them meaningful by connecting them to relatable scenarios or outcomes people care about deeply. For instance, if you’re talking health statistics, relate them back to someone’s loved ones or local hospitals. By making the personal connection for your audience, you’ll get their attention.

The trick is using these nuggets strategically throughout your talk, not dumping them all at once but rather placing each one carefully where its impact will be greatest.

Imagine your speech as a road trip. Without smooth roads and clear signs, the journey gets bumpy, and passengers might miss the scenery along the way. That’s where transitions come in. They’re like your speech’s traffic signals guiding listeners from one point to another.

Crafting Seamless Bridges Between Ideas

Transitions are more than just linguistic filler. They’re strategic connectors that carry an audience smoothly through your narrative. Start by using phrases like “on top of this” or “let’s consider,” which help you pivot naturally between points without losing momentum.

To weave these seamlessly into your outline, map out each major turn beforehand to ensure no idea is left stranded on a tangent.

Making Use of Transitional Phrases Wisely

Be cautious: overusing transitional phrases can clutter up your speech faster than rush hour traffic. Striking a balance is key—think about how often you’d want to see signposts on a highway. Enough to keep you confident but not so many that it feels overwhelming.

Pick pivotal moments for transitions when shifting gears from one major topic to another or introducing contrasting information. A little direction at critical junctures keeps everyone onboard and attentive.

Leveraging Pauses as Transition Tools

Sometimes silence speaks louder than words, and pauses are powerful tools for transitioning thoughts. A well-timed pause lets ideas resonate and gives audiences time to digest complex information before moving forward again.

This approach also allows speakers some breathing room themselves—the chance to regroup mentally before diving into their next point with renewed vigor.

Connecting Emotional Threads Throughout Your Speech

Last but not least, don’t forget emotional continuity, that intangible thread pulling heartstrings from start-to-finish. Even if topics shift drastically, maintaining an underlying emotional connection ensures everything flows together cohesively within the larger tapestry of your message.

Techniques for Emphasizing Key Points in Your Speech Outline

When you’re crafting your speech outline, shine a spotlight on what matters most so that your audience doesn’t miss your key points.

Bold and Italicize for Impact

You wouldn’t whisper your punchline in a crowded room. Similarly, why let your main ideas get lost in a sea of text? Use bold or italics to give those lines extra weight. This visual cue signals importance, so when you glance at your notes during delivery, you’ll know to emphasize those main ideas.

Analogies That Stick

A good analogy is like super glue—it makes anything stick. Weave them into your outline and watch as complex concepts become crystal clear. But remember: choose analogies that resonate with your target audience’s experiences or interests. The closer home it hits, the longer it lingers.

The Power of Repetition

If something’s important say it again. And maybe even once more after that—with flair. Repetition can feel redundant on paper, but audiences often need to hear critical messages several times before they take root.

Keep these strategies in mind when you’re ready to dive into your outline. You’ll transform those core ideas into memorable insights before you know it.

Picture this: you’re delivering a speech, and just as you’re about to reach the end, your time’s up. Ouch! Let’s make sure that never happens. Crafting an outline is not only about what to say but also how long to say it.

Finding Balance in Section Lengths

An outline isn’t just bullet points; it’s a roadmap for pacing. When outlining your speech, make sure to decide how much time you’d like to give each of your main points. You might even consider setting specific timers during rehearsals to get a real feel for each part’s duration. Generally speaking, you should allot a fairly equal amount of time for each to keep things balanced.

The Magic of Mini Milestones

To stay on track, a savvy speaker will mark time stamps or “mini milestones” on their outline. These time stamps give the speaker an idea of where should be in their speech by the time, say, 15 minutes has passed. If by checkpoint three you should be 15 minutes deep and instead you’re hitting 20 minutes, it’s time to pick up the pace or trim some fat from earlier sections. This approach helps you stay on track without having to glance at the clock after every sentence.

Utilizing Visual Aids and Multimedia in Your Outline

Pictures speak louder than words, especially when you’re on stage. Think about it: How many times have you sat through a presentation that felt like an eternity of endless bullet points? Now imagine if instead, there was a vibrant image or a short video clip to break up the monotony—it’s game-changing. That’s why integrating visual aids and multimedia into your speech outline isn’t just smart. It’s crucial for keeping your audience locked in.

Choosing Effective Visuals

Selecting the right visuals is not about flooding your slides with random images but finding those that truly amplify your message. Say you’re talking about climate change. In this case, a graph showing rising global temperatures can hit hard and illustrate your chosen statistic clearly. Remember, simplicity reigns supreme; one powerful image will always trump a cluttered collage.

Multimedia Magic

Videos are another ace up your sleeve. They can deliver testimonials more powerfully than quotes or transport viewers to places mere descriptions cannot reach. But be warned—timing is everything. Keep clips short and sweet because no one came to watch a movie—they came to hear you . You might highlight innovations using short video snippets, ensuring these moments serve as compelling punctuations rather than pauses in your narrative.

The Power of Sound

We often forget audio when we think multimedia, yet sound can evoke emotions and set tones subtly yet effectively. Think striking chords for dramatic effect or nature sounds for storytelling depth during environmental talks.

Audiences crave experiences they’ll remember long after they leave their seats. With well-chosen visuals and gripping multimedia elements woven thoughtfully into every section of your speech outline, you’ll give them exactly that.

Rehearsing with Your Speech Outline

When you’re gearing up to take the stage, your speech outline is a great tool to practice with. With a little preparation, you’ll give a performance that feels both natural and engaging.

Familiarizing Yourself with Content

To start off strong, get cozy with your outline’s content. Read through your outline aloud multiple times until the flow of words feels smooth. This will help make sure that when showtime comes around, you can deliver those lines without tripping over tough transitions or complex concepts.

Beyond mere memorization, understanding the heart behind each point allows you to speak from a place of confidence. You know this stuff—you wrote it. Now let’s bring that knowledge front and center in an authentic way.

Mimicking Presentation Conditions

Rehearsing under conditions similar to those expected during the actual presentation pays off big time. Are you going to stand or roam about? Will there be a podium? Think about these details and simulate them during rehearsal because comfort breeds confidence—and we’re all about boosting confidence.

If technology plays its part in your talk, don’t leave them out of rehearsals either. The last thing anyone needs is tech trouble during their talk.

Perfecting Pace Through Practice

Pacing matters big time when speaking. Use timed rehearsals to nail down timing. Adjust speed as needed but remember: clarity trumps velocity every single time.

You want people hanging onto every word, which is hard to do if you’re talking so fast they can barely make out what you’re saying. During rehearsals, find balance between pacing and comprehension; they should go hand-in-hand.

Finalizing Your Speech Outline for Presentation

You’ve poured hours into crafting your speech, shaping each word and idea with precision. Now, it’s time to tighten the nuts and bolts. Finalizing your outline isn’t just about dotting the i’s and crossing the t’s. It’s about making sure your message sticks like a perfectly thrown dart.

Reviewing Your Content for Clarity

Your first task is to strip away any fluff that might cloud your core message. Read through every point in your outline with a critical eye. Think of yourself as an editor on a mission to cut out anything that doesn’t serve a purpose. Ask yourself if you can explain each concept clearly without needing extra words or complex jargon. If not, simplify.

Strengthening Your Argument

The meat of any good presentation lies in its argument, the why behind what you’re saying. Strengthen yours by ensuring every claim has iron-clad backing—a stat here, an expert quote there. Let this be more than just facts tossed at an audience; weave them into stories they’ll remember long after they leave their seats.

Crafting Memorable Takeaways

Audiences may forget details but never how you made them feel—or think. Embed memorable takeaways throughout your outline so when folks step out into fresh air post-talk, they carry bits of wisdom with them.

This could mean distilling complex ideas down to pithy phrases or ending sections with punchy lines that resonate. It’s these golden nuggets people will mine for later reflection.

FAQs on Speech Outlines

How do you write a speech outline.

To craft an outline, jot down your main ideas, arrange them logically, and add supporting points beneath each.

What are the 3 main parts of a speech outline?

An effective speech has three core parts: an engaging introduction, a content-rich body, and a memorable conclusion.

What are the three features of a good speech outline?

A strong outline is clear, concise, and structured in logical sequence to maximize impact on listeners.

What is a working outline for a speech?

A working outline serves as your blueprint while preparing. It’s detailed but flexible enough to adjust as needed.

Crafting a speech outline is like drawing your map before the journey. It starts with structure and flows into customization for different types of talks. Remember, research and evidence are your compass—they guide you to credibility. Transitions act as bridges, connecting one idea to another smoothly. Key points? They’re landmarks so make them shine.

When delivering your speech, keep an eye on the clock and pace yourself so that every word counts.

Multimedia turns a good talk into a great show. Rehearsing polishes that gem of a presentation until it sparkles.

Last up: fine-tuning your speech outline means you step out confident, ready to deliver something memorable because this isn’t just any roadmap—it’s yours.

• Last Updated: March 5, 2024

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25 Examples of Rhetorical Strategies in Famous Speeches

I’m not trying to be cheesy! An emotional response is a meaningful response, and that reaction stays with you long after the presentation is over. Whenever you think of that speaker or of that topic, your brain will bring back those feelings for you- whether they be of motivation, inspiration, sadness, empathy, or otherwise.

Rhetorical strategies use language to convey special meaning and/or to persuade someone. Basically, these strategies can be used to intentionally invoke feelings in others.

If your first reaction to all this is “Huh?” that’s okay- so was mine. Here’s how I understand it now: rhetorical strategies = emotional connection = memorability.

If you’ve ever considered becoming a master presenter (no judgement if you have), you need these tools in your repertoire ASAP. They’re just so effective!

Don’t believe me? All the cool kids are using (or used) them – I’m talking about thought leader Simon Sinek , technology guru Steve Jobs, past American president Barack Obama, civil rights leader Martin Luther King Jr., and even good old William Shakespeare.

Unless you’re above any of these greatly respected people, I’m betting that you could benefit from a little rhetorical strategy in your next speech!

25 rhetorical strategies from the best minds

We’ve compiled 25 rhetorical strategies from the most memorable presentations on the planet so that your next presentation is undeniably memorable. Ready to begin?

1. Alliteration:

Two or more words in a row that start with the same sound.

“They are part of the finest fighting force that the world has ever known. They have served tour after tour of duty in distant, different, and difficult places.” – Barack Obama

2. Allusion:

A statement that hints at something instead of being direct about it.

“You must borrow me Gargantua’s mouth first. ‘Tis a word too great for any mouth of this age’s size” – Shakespeare

3. Anadiplosis:

Repeating the last word (or words) of a sentence at the beginning of the next sentence.

“Tonight, we are a country awakened to danger and called to defend freedom. Our grief has turned to anger, and anger to resolution.” – George W. Bush

4. Analogy:

A literal comparison of two things.

“A good speech should be like a woman’s skirt: long enough to cover the subject and short enough to create interest.” – Winston Churchill

5. Anaphora:

Using the same word (or words) to begin 2 or more sentences (or paragraphs) that follow each other.

“I trust Hillary to lead this country because I’ve seen her lifelong devotion to our nation’s children – not just her own daughter, who she has raised to perfection but every child who needs a champion: Kids who take the long way to school to avoid the gangs. Kids who wonder how they’ll ever afford college. Kids whose parents don’t speak a word of English but dream of a better life. Kids who look to us to determine who and what they can be.” – Michelle Obama

6. Anastrophe:

A reversal of the typical ordering of a sentence.

“This much we pledge, and more” – JF Kennedy

7. Antistrophe:

Repeating one (or more) words at the end of a sentence.

“It was a creed written into the founding documents that declared the destiny of a nation: Yes, we can. It was whispered by slaves and abolitionists as they blazed a trail towards freedom through the darkest of nights: Yes, we can. It was sung by immigrants as they struck out from distant shores and pioneers who pushed westward against an unforgiving wilderness: Yes, we can” – Barack Obama

8. Antithesis:

A contrast of thoughts.

“That’s one small step for man, one giant leap for mankind.” – Neil Armstrong

9. Asyndeton:

Leaving out conjunction words (as or and) from a sentence.

“…and that government of the people, by the people, for the people shall not perish from the earth.” – Abraham Lincoln

10. Assonance:

Repeating a vowel sound in a sentence.

“I feel the need, the need for speed” – Tom Cruise (from the movie Top Gun)

11. Chiasmus:

The reversal of the latter of two parallel sentences.

“And so, my fellow Americans, ask not what your country can do for you; ask what you can do for your country” – John F. Kennedy

12. Diacope/Tmesis:

Inserting a word (or more) between the components of a compound word.

“Free at last, free at last; thank God almighty, free at last!” – Martin Luther King

13. Epistrophe:

Another name for antistrophe (see above).

“…and that government of the people, by the people, for the people shall not perish from the earth” – Abraham Lincoln

14. Expletive:

Using a word or phrase only to fill out a sentence for grammar, rhythm or balance.

“… we shall never surrender, and even if, which I do not for a moment believe, this Island or a large part of it were subjugated and starving …” – Winston Churchill

15. Germinatio:

The repetition of a word within the sentence.

“That’s 58 songs every second of every minute of every hour of every day.” – Steve Jobs

16. Hyperbole:

Exaggerating a description for emphasis.

“Best version of Google Maps on the planet, widgets, and all with Edge and Wi-Fi networking.” – Steve Jobs

17. Hypophora:

Posing a question that you will answer yourself.

“When the enemy struck on that June day of 1950, what did America do? It did what it always has done in all its times of peril. It appealed to the heroism of its youth” – Dwight D. Eisenhower

18. Litotes:

An understatement that expresses an affirmative by negating its opposite.

“I am not unmindful that some of you have come here out of great trials and tribulations.” – Martin Luther King, Jr.

19. Meiosis:

A massive understatement.

“The situation has developed, not necessarily to our advantage” – Emperor Hirohito, announcing to the Japanese people that atomic bombs had been dropped on Hiroshima and Nagasaki

20. Metaphor:

Comparing two unlike objects to provide a clearer description.

“All the world’s a stage, and all the men and women merely players.” – William Shakespeare

21. Parallelism:

using a sequence of identical constructions in writing

“Tell me and I forget. Teach me and I may remember. Involve me and I will learn.” – Benjamin Franklin

22. Scesis Onomaton:

Repeating two (or more) different words with identical or similar meaning within the same sentence.

“That is heart-breaking, it is wrong, and no one should be treated that way in the United States of America” – Barack Obama

23. Simile:

Comparing two unlike things using the words “like” or “as” with an example.

“We will not be satisfied until justice rolls down like waters, and righteousness like a mighty stream.” – Martin Luther King, Jr.

24. Symploce:

Repeating one (or more) words at the beginning and end of successive sentences.

“In the struggle for peace and justice, we cannot walk alone. In the struggle for opportunity and equality, we cannot walk alone. In the struggle to heal this nation and repair this world, we cannot walk alone” – Barack Obama

25. Tricolon:

A sentence with three clearly defined parts of equal length

Rhetorical strategies improve audience engagement

If you got a little lost amidst the English jargon, here are the 2 main takeaways you need to know:

• Repetition emphasizes meaning Repetition is perhaps the most common rhetorical strategy. Whether it be the repetition of a word, a phrase, or a specific sound, it is incredibly effective. Use this strategy to build meaning behind the essential points you need to get across.
• Comparisons facilitate understanding Comparisons are also an extremely popular strategy, likely because they make the subject matter more relatable. If your audience can identify with what you’re saying, that creates an opportunity for you to cultivate a connection with them.

In sum, the best designed presentations , a slick new outfit, or a commanding voice may impress an audience initially, and can be important to gain their attention, but they lack true substance for any long-term retention. Rhetorical strategies are the single greatest tool for memorability. If you recognized even one of these examples, you just proved that rhetoric strategies are memorable. Why not start using them to your advantage?

Incorporating rhetorical strategies is kind of like learning how to ride a bike – you’re going to think you look unsure the first few times you try and you’re probably going to walk away with some scrapes and bruises. But, once you gain confidence, you’ll be able to ride circles around everyone else.

See what I did there? Here’s to being memorable!

Note: All definitions have been adapted from Your Dictionary .

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The Top 41 Rhetorical Devices That Will Make Your Words Memorable

• What Are Rhetorical Devices?
• Top Rhetorical Devices
• Take The Quiz

For many, public speaking is one of the most terrifying things imaginable. Thankfully, we can rely on the many, many rhetorical devices to give us a helping hand.

What are rhetorical devices ?

A rhetorical device is typically defined as a technique or word construction that a speaker or writer uses to win an audience to their side, either while trying to persuade them to do something or trying to win an argument.

As you are about to see, the majority of rhetorical devices have names that come from Greek or Latin. While the concept of public speaking developed early around the world, much of what we know about the art of public speaking comes to English speakers from the ancient Greeks. The Greeks cultivated the art of rhetoric and many great philosophers, such as Plato and Aristotle, thoroughly studied it. The ancient Romans greatly valued rhetoric as well and they continued to build on the Greek rhetorical traditions that came before them.

What worked for the ancient Greeks and Romans still works wonders today. Rhetorical devices are effective tools that any writer or speaker can use to make their words more impactful to an audience. Rhetorical devices make speeches more persuasive, writing more memorable, and are just what you need if you are trying to really take advantage of ethos, pathos, and logos .

Rhetorical devices vs. literary devices

Literary and rhetorical devices are sometimes discussed separately, but it’s important to note the relationship and occasional overlap between the two. A l iterary device is an element, like a metaphor, imagery, and others, that draws us into a story . Have you ever been so wrapped up in a story, book, song, or poem, that you just couldn’t walk away from it? If so, there’s a good chance the writer has mastered the art of using literary devices.

To compare, rhetorical devices are often described as those elements that are incorporated intentionally to invoke responses in the reader, as well as influence the tone of a work.

Our comprehensive guide to literary devices is chock full of examples from masterful writers.

Often, rhetorical devices emphasize a specific language pattern, word, sentence structure, or rhyming pattern. They include formative techniques, like repetition or hyperbole , that accentuate certain elements of a work for the purpose of getting the reader’s attention, persuading them, or drawing out an emotional response. It is often said rhetorical devices are used to elicit a certain emotion via persuasion, whereas literary devices may be primarily used to enhance storytelling.

In this article, we’ll take a look at some of the most popular, effective, and interesting rhetorical devices that turn our words into award-winning speeches and writing.

✒️ Want to try a quiz first?

We have a quick quiz for you if you want to see how far your knowledge of rhetorical devices goes. Or review the terms below first so you can test what you’ve learned.

List of 41 top rhetorical devices

1. metaphor.

A metaphor is a comparison in which something is said to figuratively be something else.

Example: He was a wolf among sheep.

2. hyperbole

A hyperbole is an intentional exaggeration.

Example: The plate exploded into a million pieces.

3. alliteration

Alliteration is repeating the same or similar sounds at the beginning of words.

Example: She sells seashells by the sea shore.

An analogy is a comparison between two similar things, typically using figurative language. Metaphors and similes—more on them later—are usually considered to be types of analogies. Sometimes, analogies are considered to be a unique device that is a comparison that explains itself; basically, a complex metaphor or long simile.

Example: Life is like a box of chocolates: you never know what you are going to get.

5. onomatopoeia

An onomatopoeia is a word that imitates the sound it refers to.

Example: The thunder boomed and the lightning crashed.

6. allusion

Allusion is the act of casually referencing something, usually a work of popular culture.

Example: Finishing his memoir was his white whale.

7. oxymoron

Oxymoron is a figure of speech that uses two opposite words together.

Example: The treaty led to a violent peace.

Satire is using humor to criticize public figures.

Example: When Senator Jackson said “numbers don’t lie,” he forgot that his first name wasn’t “Numbers.”

In rhetoric, the word paradox refers to making a statement that seems self-contradictory or impossible but actually makes sense.

Example: Youth is wasted on the young.

A simile is a comparison in which something is said to figuratively be like something else.

Example: It was as hot as a desert this morning.

Learn about different types of poems (and see what rhetorical devices they may use).

In rhetoric, the notoriously confusing word irony means to use words to mean the opposite of their literal meaning.

Example: Ashley said it was a beautiful day while drying off from the drenching rain. (Ashley ironically referred to poor weather as “beautiful.”)

12. personification

Personification is the act of giving human elements to non-human things.

Example: The beautiful valley spread its arms out and embraced us.

13. anecdote

An anecdote is a brief story about something that happened to the speaker, usually something funny or interesting.

Example: Five years ago, I went to the store and met some clowns. Those clowns gave me the advice I am sharing with you now.

14. euphemism

Euphemism is using alternative language to refer to explicit or unpleasant things.

Example: The baseball struck him in a sensitive area.

15. connotation

Connotation is using words to suggest a social or emotional meaning rather than a literal one.

Example: This is a house, but I want a home.

16. meiosis

As a rhetorical device, meiosis means using euphemism to minimize the importance or significance of something.

Example: We must put an end to this peculiar institution. (“Peculiar institution” is a euphemism for slavery.)

17. apostrophe

In rhetoric, apostrophe occurs when a writer or speaker directly addresses an absent person, a concept, or an inanimate object.

Example: You have made a fool out of me for the last time, washing machine!

18. antithesis

Antithesis is using parallel sentences or clauses to make a contrast.

Example: No pain, no gain.

19. sarcasm

Sarcasm is using irony to mock something or to show contempt.

Example: Oh, yeah, he is a great guy. A great guy who took the last slice of pizza.

20. consonance

Consonance is a repetition of consonants or consonant sounds.

Example: Mike likes Ike’s bike.

21. rhetorical question

A rhetorical question is a question that isn’t intended to be answered. The point of asking the question is to make an audience think or to cause an emotional reaction.

Example: Can we really know what our place in the universe is? We have asked ourselves this question for millennia.

22. epithet

An epithet is a nickname or descriptive term used to refer to someone.

Example: You need to listen to me and not Clueless Kevin over there.

23. anaphora

Anaphora is the repetition of a word or words at the start of phrases, clauses, or sentences.

Example: I came, I saw, I conquered.

Martin Luther King Jr’s “I Have A Dream” speech is a classic example of anaphora. Read about it here.

In rhetoric, climax is ordering words so that they build up in intensity.

Example: Look at the sky! It’s a bird! A plane! Superman!

25. cacophony

Cacophony is the act of purposefully using harsh sounds.

Example: The gnashing of teeth and screeching of bats kept me awake.

26. assonance

Assonance is the repetition of the same vowel sound with different consonants.

Example: She and Lee see the bees in the tree.

A person is making a pun when they humorously use words with multiple meanings or words with similar sounds to create wordplay.

Example: The farmer tried to get his cows to get along, but they insisted on having a beef with each other.

28. parallelism

Parallelism is using grammatically similar phrases or sentences together.

Example: Fool me once, shame on you. Fool me twice, shame on me.

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29. aphorism

An aphorism is a short sentence that presents truth or opinion, usually in a witty or clever manner.

Example: A penny saved is a penny earned.

30. synecdoche

Synecdoche is when a part of something is used to refer to a whole.

Example: The commander had an army of 10,000 swords. (The people holding the swords were there, too.)

Parody is an imitation of something with the intent to poke fun at it.

Example: If Edgar Allen Poe had written this speech, it might have opened with “Here we are, weak and weary, gathered on a Monday dreary.”

32. colloquialism

A colloquialism is an instance of informal language or a local expression. The act of using such language is also called colloquialism .

Example: Here in Philly, we love to eat hoagies and all kinds of tasty jawns.

33. understatement

Understatement is using language to intentionally lessen a major thing or event.

Example: The erupting volcano was a little problem for the neighboring city.

34. syllogism

Syllogism is an argument based on deductive reasoning that uses generalizations to reach specific conclusions. Usually, a syllogism follows the format of “A is B. B is C. So, A is C.”

Example: Dogs are mammals. Biscuit is a dog. Therefore, Biscuit is a mammal.

Learn more about deductive and inductive reasoning.

An eponym can refer to “a word based on or derived from a person’s name,” such as the Gallup poll , named after statistician G.H. Gallup, or Reagonomics (a combination of the last name Reagan and economics ). As a rhetorical device, an eponym can be an allusion to a famous person.

Example: He is the LeBron James of chess.

36. metonymy

Metonymy is when the name of something is replaced with something related to it.

Example: He loved music from the cradle (birth) to the grave (death).

37. parenthesis

In rhetoric, parenthesis is an interruption used for clarity.

Example: The audience, or at least the paying members of the audience, enjoyed the show.

38. expletive

In rhetoric, an expletive is an interrupting word or phrase used for emphasis.

Example: The eggs were not, in any sense of the word, delicious.

39. metanoia

In rhetoric, metanoia refers to any instance of self-correction. Metanoia can involve things like retracting a previous statement to replace it with a new one or amplifying a previous statement by using stronger language.

Example: We’ll work on it on Sunday. No, let’s make that Monday—it’s the weekend after, all!

40. chiasmus

Chiasmus is reversing the grammatical order in two otherwise parallel phrases or sentences.

Example: Dog owners own dogs and cats own cat owners.

41. asyndeton

Asyndeton is the removal of conjunctions from a sentence.

Example: Get in, cause a distraction, get out.

Take the quiz

Are you ready to write with these rhetorical devices? You can review them using our Rhetorical Devices Word List , where you can practice with flashcards and practice quizzes. And when it’s time, fit in this quiz to quickly distinguish which terms you now know before you apply them to your next project.

Learn more about the modes of persuasion known as ethos, pathos, and logos.

Ways To Say

Synonym of the day

31 Useful Rhetorical Devices

What is a rhetorical device and why are they used.

As with all fields of serious and complicated human endeavor (that can be considered variously as an art, a science, a profession, or a hobby), there is a technical vocabulary associated with writing. Rhetoric is the name for the study of writing or speaking as a means of communication or persuasion, and though a writer doesn’t need to know the specific labels for certain writing techniques in order to use them effectively, it is sometimes helpful to have a handy taxonomy for the ways in which words and ideas are arranged. This can help to discuss and isolate ideas that might otherwise become abstract and confusing. As with the word rhetoric itself, many of these rhetorical devices come from Greek.

Ready, set, rhetoric.

The repetition of usually initial consonant sounds in two or more neighboring words or syllables

wild and woolly, threatening throngs

Syntactical inconsistency or incoherence within a sentence especially : a shift in an unfinished sentence from one syntactic construction to another

you really should have—well, what do you expect?

Repetition of a prominent and usually the last word in one phrase or clause at the beginning of the next

rely on his honor—honor such as his?

A literary technique that involves interruption of the chronological sequence of events by interjection of events or scenes of earlier occurrence : flashback

Repetition of a word or expression at the beginning of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect

we cannot dedicate—we cannot consecrate—we cannot hallow—this ground

The repetition of a word within a phrase or sentence in which the second occurrence utilizes a different and sometimes contrary meaning from the first

we must all hang together or most assuredly we shall all hang separately

The usually ironic or humorous use of words in senses opposite to the generally accepted meanings

this giant of 3 feet 4 inches

The use of a proper name to designate a member of a class (such as a Solomon for a wise ruler) OR the use of an epithet or title in place of a proper name (such as the Bard for Shakespeare)

The raising of an issue by claiming not to mention it

we won't discuss his past crimes

An expression of real or pretended doubt or uncertainty especially for rhetorical effect

to be, or not to be: that is the question

Harshness in the sound of words or phrases

An inverted relationship between the syntactic elements of parallel phrases

working hard, or hardly working?

A disjunctive conclusion inferred from a single premise

gravitation may act without contact; therefore, either some force may act without contact or gravitation is not a force

The substitution of a disagreeable, offensive, or disparaging expression for an agreeable or inoffensive one

greasy spoon is a dysphemism for the word diner

Repetition of a word or expression at the end of successive phrases, clauses, sentences, or verses especially for rhetorical or poetic effect

of the people, by the people, for the people

Emphatic repetition [ this definition is taken from the 1934 edition of Webster's Unabridged dictionary ]

An interchange of two elements in a phrase or sentence from a more logical to a less logical relationship

you are lost to joy for joy is lost to you

A transposition or inversion of idiomatic word order

judge me by my size, do you?

Extravagant exaggeration

mile-high ice-cream cones

The putting or answering of an objection or argument against the speaker's contention [ this definition is taken from the 1934 edition of Webster's Unabridged dictionary ]

Understatement in which an affirmative is expressed by the negative of the contrary

not a bad singer

The presentation of a thing with underemphasis especially in order to achieve a greater effect : UNDERSTATEMENT

A figure of speech in which a word or phrase literally denoting one kind of object or idea is used in place of another to suggest a likeness or analogy between them ( Metaphor vs. Simile )

drowning in money

A figure of speech consisting of the use of the name of one thing for that of another of which it is an attribute or with which it is associated

crown as used in lands belonging to the crown

The naming of a thing or action by a vocal imitation of the sound associated with it

A combination of contradictory or incongruous words

cruel kindness

The use of more words than those necessary to denote mere sense : REDUNDANCY

I saw it with my own eyes

A figure of speech comparing two unlike things that is often introduced by "like" or "as"

cheeks like roses

The use of a word in the same grammatical relation to two adjacent words in the context with one literal and the other metaphorical in sense

she blew my nose and then she blew my mind

A figure of speech by which a part is put for the whole (such as fifty sail for fifty ships ), the whole for a part (such as society for high society ), the species for the genus (such as cutthroat for assassin ), the genus for the species (such as a creature for a man ), or the name of the material for the thing made (such as boards for stage )

The use of a word to modify or govern two or more words usually in such a manner that it applies to each in a different sense or makes sense with only one

opened the door and her heart to the homeless boy

MORE TO EXPLORE: Rhetorical Devices Used in Pop Songs

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7 Building and Organizing Your Speech

Learning objectives.

• Understand how to make the transition from a specific purpose to a series of main points.
• Explain how to prepare meaningful main points.
• Understand how to choose the best organizational pattern, or combination of patterns, for a specific speech.
• Understand how to use a variety of strategies to help audience members keep up with a speech’s content: internal previews, internal summaries, and signposts.

Siddie Nam – Thinking – CC BY-NC-ND 2.0.

In a series of ground-breaking studies conducted during the 1950s and 1960s, researchers started investigating how a speech’s organization was related to audience perceptions of those speeches. The first study, conducted by Raymond Smith in 1951, randomly organized the parts of a speech to see how audiences would react. Not surprisingly, when speeches were randomly organized, the audience perceived the speech more negatively than when audiences were presented with a speech with a clear, intentional organization. Smith also found that audiences who listened to unorganized speeches were less interested in those speeches than audiences who listened to organized speeches (Smith, 1951). Thompson furthered this investigation and found that it was harder for audiences to recall information after an unorganized speech. Basically, people remember information from speeches that are clearly organized, and they forget information from speeches that are poorly organized (Thompson, 1960). A third study by Baker found that when audiences were presented with a disorganized speaker, they were less likely to be persuaded, and saw the disorganized speaker as lacking credibility (Baker, 1965).

These three critical studies make the importance of organization very clear. When speakers are organized they are perceived as credible. When speakers are not organized, their audiences view the speeches negatively, are less likely to be persuaded, and don’t remember specific information from the speeches after the fact.

We start this chapter by discussing these studies because we want you to understand the importance of speech organization to real audiences. This chapter will help you learn organization so that your speech with have its intended effect. In this chapter, we are going to discuss the basics of organizing the body of your speech.

Determining Your Main Ideas

While speeches take many different forms, they are often discussed as having an introduction, a body, and a conclusion. The introduction establishes the topic and wets your audience’s appetite, and the conclusion wraps everything up at the end of your speech. The real “meat” of your speech happens in the body. In this section, we’re going to discuss how to think strategically about structuring the body of your speech.

We like the word strategic because it refers to determining what is essential to the overall plan or purpose of your speech. Too often, new speakers throw information together and stand up and start speaking. When that happens, audience members are left confused, and the reason for the speech may get lost. To avoid being seen as disorganized, we want you to start thinking critically about the organization of your speech. In this section, we will discuss how to take your speech from a specific purpose to creating the main points of your speech.

What Is Your Specific Purpose?

Before we discuss how to determine the main points of your speech, we want to revisit your speech’s specific purpose, which we discussed in detail in Chapter 4 “Topic, Purpose, and Thesis”. Recall that a speech can have one of three general purposes: to inform, to persuade, or to entertain. The general purpose refers to the broad goal for creating and delivering the speech. The specific purpose, on the other hand, starts with one of those broad goals (inform, persuade, or entertain) and then further informs the listener about the who , what , when , where , why , and how of the speech.

The specific purpose is stated as a sentence incorporating the general purpose, the specific audience for the speech, and a prepositional phrase that summarizes the topic. Suppose you are going to give a speech about using open-source software. Here are three examples (each with a different general purpose and a different audience):

In each of these three examples, you’ll notice that the general topic is the same, open-source software, but the specific purpose is different because the speech has a different general purpose and a different audience. Before you can think strategically about organizing the body of your speech, you need to know what your specific purpose is. If you have not yet written a specific purpose for your current speech, please go ahead and write one now.

From Specific Purpose to Main Points

Once you’ve written down your specific purpose, you can start thinking about the best way to turn that specific purpose into a series of main points. Main points are the key ideas you present to enable your speech to accomplish its specific purpose. In this section, we’re going to discuss how to determine your main points and how to organize those main points into a coherent, strategic speech.

Main Points are the key ideas you present to enable your speech to accomplish its specific purpose.

How Many Main Points Do I Need?

While there is no magic number for how many main points a speech should have, speech experts generally agree that the fewer the number of main points the better. First and foremost, experts on the subject of memory have consistently shown that people don’t tend to remember very much after they listen to a message or leave a conversation (Bostrom & Waldhart, 1988). While many different factors can affect a listener’s ability to retain information after a speech, how the speech is organized is an important part of that process (Dunham, 1964; Smith, 1951; Thompson, 1960). For the speeches you will be delivering in a typical public speaking class, you will usually have just two or three main points. If your speech is less than three minutes long, then two main points will probably work best. If your speech is between three and ten minutes in length, then it makes more sense to use three main points.

You may be wondering why we are recommending only two or three main points. The reason comes straight out of the research on listening. According to LeFrancois, people are more likely to remember information that is meaningful, useful, and of interest to them; different or unique; organized; visual; and simple (LeFrancois, 1999). Two or three main points are much easier for listeners to remember than ten or even five. In addition, if you have two or three main points, you’ll be able to develop each one with examples, statistics, or other forms of support. Including support for each point will make your speech more interesting and more memorable for your audience.

Narrowing Down Your Main Points

When you write your specific purpose and review the research you have done on your topic, you will probably find yourself thinking of quite a few points that you’d like to make in your speech. Whether that’s the case or not, we recommend taking a few minutes to brainstorm and develop a list of points. In brainstorming, your goal is simply to think of as many different points as you can, not to judge how valuable or vital they are. What information does your audience need to know to understand your topic? What information does your speech need to convey to accomplish its specific purpose? Consider the following example:

Now that you have brainstormed and developed a list of possible points, how do you go about narrowing them down to just two or three main ones? Remember, your main points are the key ideas that help build your speech. When you look over the preceding list, you can then start to see that many of the points are related to one another. Your goal in narrowing down your main points is to identify which individual, potentially minor points can be combined to make main points. This process is called chunking because it involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information. Before reading our chunking of the preceding list, see if you can determine three large chunks out of the list (note that not all chunks are equal).

Chunking involves taking smaller chunks of information and putting them together with like chunks to create more fully developed chunks of information.

You may notice that in the preceding list, the number of subpoints under each of the three main points is a little disjointed or the topics don’t go together clearly. That’s all right. Remember that these are just general ideas at this point. It’s also important to remember that there is often more than one way to organize a speech. Some of these points could be left out and others developed more fully, depending on the purpose and audience. We’ll develop the preceding main points more fully in a moment.

Helpful Hints for Preparing Your Main Points

Now that we’ve discussed how to take a specific purpose and turn it into a series of main points, here are some helpful hints for creating your main points.

Uniting Your Main Points

Once you’ve generated a possible list of main points, you want to ask yourself this question: “When you look at your main points, do they fit together?” For example, if you look at the three preceding main points (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider), ask yourself, “Do these main points help my audience understand my specific purpose?”

Suppose you added a fourth main point about open-source software for musicians—would this fourth main point go with the other three? Probably not. While you may have a strong passion for open-source music software, that main point is extraneous information for the speech you are giving. It does not help accomplish your specific purpose, so you’d need to toss it out.

Keeping Your Main Points Separate

The next question to ask yourself about your main points is whether they overlap too much. While some overlap may happen naturally because of the singular nature of a specific topic, the information covered within each main point should be clearly distinct from the other main points. Imagine you’re giving a speech with the specific purpose “to inform my audience about the health reasons for eating apples and oranges.” You could then have three main points: that eating fruits is healthy, that eating apples is healthy, and that eating oranges is healthy. While the two points related to apples and oranges are clearly distinct, both of those main points would probably overlap too much with the first point “that eating fruits is healthy,” so you would probably decide to eliminate the first point and focus on the second and third. On the other hand, you could keep the first point and then develop two new points giving additional support to why people should eat fruit.

Balancing Main Points

One of the biggest mistakes some speakers make is to spend most of their time talking about one of their main points, completely neglecting their other main points. To avoid this mistake, organize your speech to spend roughly the same amount of time on each main point. If you find that one of your main points is simply too large, you may need to divide that main point into two main points and consolidate your other main points into a single main point.

Let’s see if our preceding example is balanced (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). What do you think? The answer depends on how much time a speaker will have to talk about each of these main points. If you have an hour to speak, then you may find that these three main points are balanced. However, you may also find them wildly unbalanced if you only have five minutes to speak because five minutes is not enough time to even explain what open-source software is. If that’s the case, then you probably need to rethink your specific purpose to ensure that you can cover the material in the allotted time.

Creating Parallel Structure for Main Points

Another major question to ask yourself about your main points is whether or not they have a parallel structure. By parallel structure , we mean that you should structure your main points so that they all sound similar. When all your main points sound similar, it’s easier for your audiences to remember your main points and retain them for later. Let’s look at our sample (school districts use software in their operations; what is open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider). Notice that the first and third main points are statements, but the second one is a question. We have an example here of main points that are not parallel in structure. You could fix this in one of two ways. You could make them all questions: what are some common school district software programs; what is open-source software; and what are some specific open-source software packages that may be appropriate for these school administrators to consider. Or you could turn them all into statements: school districts use software in their operations; define and describe open-source software; name some specific open-source software packages that may be appropriate for these school administrators to consider. Either of these changes will make the grammatical structure of the main points parallel.

Parallel structure means structuring your main points so that they all sound similar.

Maintaining Logical Flow of Main Points

The last question you want to ask yourself about your main points is whether the main points make sense in the order you’ve placed them. The next section goes into more detail of common organizational patterns for speeches, but for now, we want you to think logically about the flow of your main points. When you look at your main points, can you see them as progressive, or does it make sense to talk about one first, another one second, and the final one last? If you look at your order, and it doesn’t make sense to you, you probably need to think about the flow of your main points. Often, this process is an art and not a science. But let’s look at a couple of examples.

When you look at these two examples, what are your immediate impressions of the two examples? In the first example, does it make sense to talk about history, and then the problems, and finally how to eliminate school dress codes? Would it make sense to put history as your last main point? Probably not. In this case, the main points are in a logical sequential order. What about the second example? Does it make sense to talk about your solution, then your problem, and then define the solution? Not really! What order do you think these main points should be placed in for a logical flow? Maybe you should explain the problem (lack of rider laws), then define your solution (what is rider law legislation), and then argue for your solution (why states should have rider laws). Notice that in this example you don’t even need to know what “rider laws” are to see that the flow didn’t make sense.

Using Common Organizing Patterns

Twentyfour Students – Organization makes you flow – CC BY-SA 2.0.

Previously in this chapter, we discussed how to make your main points flow logically. This section is going to provide you with organization patterns to help you create a logically organized speech. The first organization pattern we’ll discuss is categorical/topical.

Categorical/Topical

By far the most common pattern for organizing a speech is by categories or topics. The categories function as a way to help the speaker organize the message in a consistent fashion. The goal of a categorical/topical speech pattern is to create categories (or chunks) of information that go together to help support your original specific purpose. Let’s look at an example:

In this case, we have a speaker trying to persuade a group of high school juniors to apply to attend Generic University. To persuade this group, the speaker has divided the information into three basic categories: what it’s like to live in the dorms, what classes are like, and what life is like on campus. Almost anyone could take this basic speech and specifically tailor the speech to fit their own university or college. The main points in this example could be rearranged and the organizational pattern would still be effective because there is no inherent logic to the sequence of points. Let’s look at a second example:

In this speech, the speaker is talking about how to find others online and date them. Specifically, the speaker starts by explaining what Internet dating is; then the speaker talks about how to make Internet dating better for her or his audience members; and finally, the speaker ends by discussing some negative aspects of Internet dating. Again, notice that the information is chunked into three categories or topics and that the second and third could be reversed and still provide a logical structure for your speech.

Comparison/Contrast

Another method for organizing your main points is the comparison/contrast speech pattern . While this pattern lends itself easily to two main points, you can also create a third point by giving basic information about what is being compared and what is being contrasted. Let’s look at two examples; the first one will be a two-point example and the second a three-point example:

If you were using the comparison/contrast pattern for persuasive purposes, in the preceding examples, you’d want to make sure that when you show how Drug X and Drug Y differ, you clearly state why Drug X is the better choice for physicians to adopt. In essence, you’d want to make sure that when you compare the two drugs, you show that Drug X has all the benefits of Drug Y, but when you contrast the two drugs, you show how Drug X is superior to Drug Y in some way.

The spatial speech pattern organizes information according to how things fit together in physical space. This pattern is best used when your main points are oriented to different locations that can exist independently. The primary reason to choose this format is to show that the main points have specific locations. We’ll look at two examples here, one involving physical geography and one involving a different spatial order.

If you look at a basic map of the United States, you’ll notice that these groupings of states were created because of their geographic location to one another. In essence, the states create three spatial territories to explain.

Now let’s look at a spatial speech unrelated to geography.

In this example, we still have three spatial areas. If you look at a model of the urinary system, the first step is the kidney, which then takes waste through the ureters to the bladder, which then relies on the sphincter muscle to excrete waste through the urethra. All we’ve done in this example is create a spatial speech order for discussing how waste is removed from the human body through the urinary system. It is spatial because the organization pattern is determined by the physical location of each body part in relation to the others discussed.

Chronological

The chronological speech pattern places the main idea in the time order in which items appear—whether backward or forward. Here’s a simple example.

In this example, we’re looking at the writings of Winston Churchill in relation to World War II (before, during, and after). By placing his writings into these three categories, we develop a system for understanding this material based on Churchill’s own life. Note that you could also use reverse chronological order and start with Churchill’s writings after World War II, progressing backward to his earliest writings.

Cause/Effect

The causal speech pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect. In the first main point, typically you will talk about the causes of a phenomenon, and in the second main point, you will then show how the causes lead to either a specific effect or a small set of effects. Let’s look at an example.

In this case, the first main point is about the history and prevalence of drinking alcohol among Native Americans (the cause). The second point then examines the effects of Native American alcohol consumption and how it differs from other population groups.

However, a causal organizational pattern can also begin with an effect and then explore one or more causes. In the following example, the effect is the number of arrests for domestic violence.

In this example, the possible causes for the difference might include stricter law enforcement, greater likelihood of neighbors reporting an incident, and police training that emphasizes arrests as opposed to other outcomes. Examining these possible causes may suggest that despite the arrest statistic, the actual number of domestic violence incidents in your city may not be greater than in other cities of similar size.

Problem-Cause-Solution

Another format for organizing distinct main points in a clear manner is the problem-cause-solution speech pattern . In this format, you describe a problem, identify what you believe is causing the problem, and then recommend a solution to correct the problem.

In this speech, the speaker wants to persuade people to pass a new curfew for people under eighteen. To help persuade the civic group members, the speaker first shows that vandalism and violence are problems in the community. Once the speaker has demonstrated the problem, the speaker then explains to the audience that the cause of this problem is youth outside after 10:00 p.m. Lastly, the speaker provides the mandatory 10:00 p.m. curfew as a solution to the vandalism and violence problem within the community. The problem-cause-solution format for speeches generally lends itself to persuasive topics because the speaker is asking an audience to believe in and adopt a specific solution.

Speech Pattern Overview

The  categorical/topical speech pattern  creates categories (or chunks) of information that go together to help support your original specific purpose.

The comparison/contrast speech pattern uses main points to compare an contrast two similar objects, topics, or ideas.

The spatial speech pattern organizes information according to how things fit together in physical space.

The chronological speech pattern places the main idea in the time order in which items appear—whether backward or forward.

The causal speech pattern is used to explain cause-and-effect relationships. When you use a causal speech pattern, your speech will have two basic main points: cause and effect.

The problem-cause-solution speech pattern  describes a problem, identifies what is causing the problem, and then recommends a solution to correct the problem.

Selecting an Organizational Pattern

Each of the preceding organizational patterns is potentially useful for organizing the main points of your speech. However, not all organizational patterns work for all speeches. For example, as we mentioned earlier, the biographical pattern is useful when you are telling the story of someone’s life. Some other patterns, particularly comparison/contrast, problem-cause-solution, and psychological, are well suited for persuasive speaking. Your challenge is to choose the best pattern for the particular speech you are giving.

You will want to be aware that it is also possible to combine two or more organizational patterns to meet the goals of a specific speech. For example, you might wish to discuss a problem and then compare/contrast several different possible solutions for the audience. Such a speech would thus be combining elements of the comparison/contrast and problem-cause-solution patterns. When considering which organizational pattern to use, you need to keep in mind your specific purpose as well as your audience and the actual speech material itself to decide which pattern you think will work best.

Keeping Your Speech Moving

Chris Marquardt – REWIND – CC BY-SA 2.0.

Have you ever been listening to a speech or a lecture and found yourself thinking, “I am so lost!” or “Where the heck is this speaker going?” Chances are one of the reasons you weren’t sure what the speaker was talking about was that the speaker didn’t effectively keep the speech moving. When we are reading and encounter something we don’t understand, we can reread the paragraph and try to make sense of what we’re trying to read. Unfortunately, we are not that lucky when it comes to listening to a speaker. We cannot pick up our universal remote and rewind the person. For this reason, speakers need to think about how they keep a speech moving so that audience members are easily able to keep up with the speech. In this section, we’re going to look at four specific techniques speakers can use that make following a speech much easier for an audience: transitions, internal previews, internal summaries, and signposts.

Transitions between Main Points

A transition is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech. Basically, a transition is a sentence where the speaker summarizes what was said in one point and previews what is going to be discussed in the next point. Let’s look at some examples:

• Now that we’ve seen the problems caused by lack of adolescent curfew laws, let’s examine how curfew laws could benefit our community.
• Thus far we’ve examined the history and prevalence of alcohol abuse among Native Americans, but it is the impact that this abuse has on the health of Native Americans that is of the greatest concern.
• Now that we’ve thoroughly examined how these two medications are similar to one another, we can consider the many clear differences between the two medications.
• Although he was one of the most prolific writers in Great Britain prior to World War II, Winston Churchill continued to publish during the war years as well.

You’ll notice that in each of these transition examples, the beginning phrase of the sentence indicates the conclusion of a period of time (now that, thus far) or main point. Table 2: Transition Words contains a variety of transition words that will be useful when keeping your speech moving.

Table 2:  Transition Words

Beyond transitions, there are several other techniques that you can use to clarify your speech organization for your audience. The next sections address several of these techniques, including internal previews, internal summaries, and signposts.

Internal Previews

An internal preview is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech. An internal preview works similarly to the preview that a speaker gives at the end of a speech introduction, quickly outlining what he or she is going to talk about (i.e. the speech’s three main body points). In an internal preview, the speaker highlights what he or she is going to discuss within a specific main point during a speech.

Ausubel was the first person to examine the effect that internal previews had on retention of oral information (Ausubel, 1968). When a speaker clearly informs an audience what they are going to be talking about in a clear and organized manner, the audience listens for those main points, which leads to higher retention of the speaker’s message. Let’s look at a sample internal preview:

To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community.

When an audience hears that you will be exploring two different ideas within this main point, they are ready to listen for those main points as you talk about them. In essence, you’re helping your audience keep up with your speech.

Rather than being given alone, internal previews often come after a speaker has transitioned to that main topic area. Using the previous internal preview, let’s see it along with the transition to that main point.

Now that we’ve explored the effect that a lack of consistent recycling has on our community, let’s explore the importance of recycling for our community (transition). To help us further understand why recycling is important, we will first explain the positive benefits of recycling and then explore how recycling can help our community (internal preview).

While internal previews are definitely helpful, you do not need to include one for every main point of your speech. In fact, we recommend that you use internal previews sparingly to highlight only the main points containing relatively complex information.

Internal Summaries

Whereas an internal preview helps an audience know what you are going to talk about within a main point at the beginning, an internal summary is delivered to remind an audience of what they just heard within the speech. In general, internal summaries are best used when the information within a specific main point of a speech was complicated. To write your own internal summaries, look at the summarizing transition words in Table 2: Transition Words Let’s look at an example.

To sum up, school bullying is a definite problem. Bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook.

In this example, the speaker was probably talking about the impact that bullying has on an individual victim educationally. Of course, an internal summary can also be a great way to lead into a transition to the next point of a speech.

In this section, we have explored how bullying in schools has been shown to be detrimental to the victim’s grades, the victim’s scores on standardized tests, and the victim’s future educational outlook (internal summary). Therefore, schools need to implement campus-wide, comprehensive anti-bullying programs (transition).

While not sounding like the more traditional transition, this internal summary helps readers summarize the content of that main point. The sentence that follows than leads to the next major part of the speech, which is going to discuss the importance of anti-bullying programs.

Have you ever been on a road trip and watched the green rectangular mile signs pass you by? Fifty miles to go. Twenty-five miles to go. One mile to go. Signposts within a speech function the same way. A signpost is a guide a speaker gives their audience to help the audience keep up with the content of a speech. If you look at Table 2: Transition Words and look at the “common sequence patterns,” you’ll see a series of possible signpost options. In essence, we use these short phrases at the beginning of a piece of information to help our audience members keep up with what we’re discussing. For example, if you were giving a speech whose main point was about the three functions of credibility, you could use internal signposts like this:

• The first function of credibility is competence.
• The second function of credibility is trustworthiness.
• The final function of credibility is caring/goodwill.

Signposts are meant to help your audience keep up with your speech, so the more simplistic your signposts are, the easier it is for your audience to follow.

In addition to helping audience members keep up with a speech, signposts can also be used to highlight specific information the speaker thinks is important. Where the other signposts were designed to show the way (like highway markers), signposts that call attention to specific pieces of information are more like billboards. Words and phrases that are useful for highlighting information can be found in Table 2: Transition Words under the category “emphasis.” All these words are designed to help you call attention to what you are saying so that the audience will also recognize the importance of the information.

A transition is a phrase or sentence that indicates that a speaker is moving from one main point to another main point in a speech.

An internal preview is a phrase or sentence that gives an audience an idea of what is to come within a section of a speech.

An internal summary is delivered to remind an audience of what they just heard within the speech.

A signpost is a guide a speaker gives their audience to help the audience keep up with the content of a speech.

Ausubel, D. P. (1968). Educational psychology . New York, NY: Holt, Rinehart, & Winston.

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

Bostrom, R. N., & Waldhart, E. S. (1988). Memory models and the measurement of listening.  Communication Education, 37 , 1–13.

Dunham, J. R. (1964).  Voice contrast and repetition in speech retention  (Doctoral dissertation). Retrieved from:  http://etd.lib.ttu.edu/theses .

LeFrancois, G. R. (1999).  Psychology for teaching  (10th ed.). Belmont, CA: Wadsworth.

Smith, R. G. (1951). An experimental study of the effects of speech organization upon attitudes of college students. Speech Monographs, 18 , 292–301.

Thompson, E. C. (1960). An experimental investigation of the relative effectiveness of organizational structure in oral communication. Southern Speech Journal, 26 , 59–69.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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How to Write a Winning Debate Speech

What is a Debate?

A classroom debate involves students delivering persuasive speeches to present and support their opinions on a given subject. This activity helps develop critical thinking and communication skills, enabling students to gain a more comprehensive grasp of various topics.

Debate speeches are written according to a set of rules so a moderator can assess their effectiveness and allow others to question or challenge their statements within a formal debate.

A classroom debate is not an unruly fight or pointless argument but a structured formal conversation on a chosen topic in which two teams argue for or against it to convince the neutral moderator that they hold the stronger position.

Debating is a form of persuasive communication, and while we will be sticking to the fundamentals of how to write a debating speech, we also have a great guide to persuasive essay writing that elaborates on specific persuasive techniques.

Complete Teaching Unit on Class Debating

This unit will guide your students to write excellent DEBATE SPEECHES and craft well-researched, constructed ARGU MENTS ready for critique from their classmates.

Furthermore, this EDITABLE UNIT will provide the TOOLS and STRATEGIES for running highly engaging CLASSROOM DEBATES.

How To Run A Classroom Debate

Before jumping in headfirst to write your debating speech, ensure you understand how a debate is run to maximise your strategy and impact when it counts.

Debates occur in many different contexts, such as public meetings, election campaigns, legislative assemblies, and as entertainment on television shows. These contexts determine the specific structure the debate will follow.

This guide provides a basic step-by-step debate structure we can comfortably run with students in a classroom. By familiarizing students with this structure, they will effortlessly transition to other debate frameworks.

Running a classroom debate can be an engaging and educational activity that helps students develop critical thinking, communication, and research skills. Here’s a step-by-step guide on how to organize and facilitate a successful classroom debate:

1. Choose a Topic For Your Debate.

Also called a resolution or a motion , the topic is sometimes chosen to debate. This is usually the case in a school activity to practice debating skills. 

The resolution or motion is usually centered around a true or false statement or a proposal to change the current situation. Often, the motion starts, ”This House believes that….”

Select a topic relevant to your curriculum and the students’ interests. Ensure that it is debatable and has multiple perspectives. Further down this article, you can find a list of popular classroom debating topics.

2. Form Two Debating Teams

Two teams of three speakers each are formed. These are referred to as ‘ The House for the Motion ’ or the ‘ Affirmative ’ team and ‘The House Against the Motion ’ or the ‘ Negative ’ team.

Preparation is an essential aspect of debating. The speech and debate team members will need time to research their arguments, collaborate, and organize themselves and their respective roles in the upcoming debate.

They’ll also need time to write and rehearse their speeches. The better prepared and coordinated they are as a team, the greater their chances of success in the debate.

3. Assign Roles to Students.

Each team member should have a specific role, such as speaker, researcher , or rebuttal specialist . This encourages teamwork and ensures that each student is actively involved.

4. Research and Preparation:

• Allocate time for teams to research and prepare their arguments. Encourage students to use multiple sources, including books, articles, and reputable websites. Make sure you read our complete guide to powerful student research strategies.

5. Set Debate Format:

• Define the debate format, including the structure of each round. Common formats include opening statements, cross-examination, rebuttals, and closing statements.

6. Establish Rules:

• Set ground rules for the debate, such as time limits for each speaker, etiquette, guidelines for respectful communication, and consequences for rule violations.

7. Conduct a Practice Debate:

• Before the actual debate, conduct a practice round. This helps students become familiar with the format and allows you to provide feedback on their arguments and presentation skills.
• On the day of the debate, set up the classroom to accommodate the format. Ensure that each round has a clear structure, and designate a timekeeper to keep the debate on schedule.

9. Facilitate Q&A Sessions:

• After each team presents their arguments, allow time for questions and cross-examination. This encourages critical thinking and engagement among the students.

10. Evaluate and Debrief:

• After the debate, provide constructive feedback to each team. Discuss the strengths and weaknesses of their arguments, presentation skills, and teamwork. Also, please encourage students to reflect on what they learned from the experience.
• Have a class discussion about the debate, exploring different perspectives and opinions. This can deepen students’ understanding of the topic and enhance their critical thinking skills.

Consider integrating the debate topic into future lessons or assignments. This reinforces the learning experience and allows students to delve deeper into the subject matter.

Remember to create a supportive and respectful environment throughout the debate, emphasizing the importance of listening to opposing views and engaging in constructive dialogue.

Each speaker takes a turn making their speech, alternating between the House for the Motion, who goes first, and the House Against the Motion. Each speaker speaks for a pre-agreed amount of time.

Ensure your debate is held in front of an audience (in this case, the class), and occasionally, the audience is given time to ask questions after all the speeches have been made.

Finally, the debate is judged either by moderators or by an audience vote. 

Download our Debate Organizer

Stay fousssed with this handy template to keep all your ideas organized.

How To Write A Debate

How to start a debate speech.

In highly competitive speech and debate tournaments, students are only provided the topic on the day, and limited time is allowed for preparation, but this is not recommended for beginners.

Regardless of the stakes of your classroom debate, the speechwriting process always begins with research. Thorough research will provide students with both the arguments and the supporting evidence for their position on a topic and generate forward-thinking about what their opponents might use against them.

Writing Your Introduction

The purpose of the introduction in a debate speech is to achieve several things:

• Grab the attention of the audience,
• Introduce the topic
• Provide a thesis statement
• Preview some of the main arguments.

Grab The Attention Of Your Audience With Strong Hooks

Securing the audience’s attention is crucial, and failure to do this will have a strong, negative impact on how the team’s efforts will be scored as a whole. Let’s explore three proven strategies to hook your audience and align their thinking to yours.

Introduce Your Topic With Efficiency and Effectiveness

Once the audience’s attention has been firmly grasped, it’s time to introduce the topic or the motion. This should be done straightforwardly and transparently to ensure the audience understands the topic of the debate and the position you are approaching it from.

For example, if the topic of the debate was school uniforms, the topic may be introduced with:

Provide Your Thesis Statement

A thesis statement is a concise declaration summarizing the points and arguments of your debating speech.

• It presents a clear stance on a topic and guides the reader on what to expect in the content.
• A good thesis statement is debatable and allows for opposing viewpoints and discussion.
• It serves as a roadmap for the writer, ensuring coherence and focus in the piece.
• It helps the audience understand the purpose and direction of the work from the beginning.

The thesis statement should express the student’s or the team’s position on the motion. Clearly explaining the speaker’s side of the debate. An example can be seen here.

Provide A Preview Of Your Arguments

The final part of the introduction section of a debate speech involves previewing the main points of the speech for the audience.

There is no need to go into detail with each argument here; that’s what the body of the speech is for. It is enough to provide a general thesis statement for each argument or ‘claims’ – (more on this to follow).

Previewing the arguments in a speech is especially important as the audience and judges only get one listen to a speech – unlike a text, which can be reread as frequently as the reader likes.

debate introduction examples for students

Attention grabbers task.

After explaining the different types of attention grabbers and the format for the rest of the introduction to your students, challenge them to write an example of each type of opening for a specific debate topic. 

When they’ve finished writing these speech openings, discuss with the students which one best fits their chosen topic. Then, they can continue by completing the rest of the introduction for their speech using the format described above.

You might like to try a simple topic like “Homework should be banned.” you can choose from our collection further in this article.

Writing T he Body of the Speech

The body paragraphs are the real meat of the speech. They contain the in-depth arguments that make up the substance of the debate, and How well these arguments are made will determine how the judges will assess each speaker’s performance, so it’s essential to get the structure of these arguments just right.

Let’s take a look at how to do that.

How to structure an Argument

With the introduction out of the way, it’s time for the student to get down to the nitty-gritty of the debate – that is, making compelling arguments to support their case.

There are three main aspects to an argument in a debate speech. They are:

• The Warrant

Following this structure carefully enables our students to build coherent and robust arguments. Ttake a look at these elements in action in the example below.

Brainstorming Arguments

Present your students with a topic and, as a class, brainstorm some arguments for and against the motion.

Then, ask students to choose one argument and, using the Claim-Warrant-Impact format, take a few moments to write down a well-structured argument that’s up to debate standard.

Students can then present their arguments to the class. 

Or, you could also divide the class along pro/con lines and host a mini-debate!

Concluding a Debate Speech

The conclusion of a speech or a debate is the final chance for the speaker to convey their message to the audience. In a formal debate that has a set time limit, the conclusion is crucial as it demonstrates the speaker’s ability to cover all their material within the given time frame.

Avoid introducing new information and focus on reinforcing the strength of your position for a compelling and memorable conclusion.

A good conclusion should refer back to the introduction and restate the main position of the speaker, followed by a summary of the key arguments presented. Finally, the speaker should end the speech with a powerful image that will leave a lasting impression on the audience and judges.

Examples of strong debate Conclusions

The Burden of the Rejoinder

In formal debates, the burden of the rejoinder means that any time an opponent makes a point for their side, it’s incumbent upon the student/team to address that point directly.

Failing to do so will automatically be seen as accepting the truth of the point made by the opponent.

For example, if the opposing side argues that all grass is pink, despite how ridiculous that statement is, failing to refute that point directly means that, for the debate, all grass is pink.

Our students must understand the burden of the rejoinder and ensure that any points the opposing team makes are fully addressed during the debate.

The Devils Advocate

When preparing to write their speech, students should spend a significant proportion of their team collaborating as a team. 

One good way to practice the burden of the rejoinder concept is to use the concept of Devil’s Advocate, whereby one team member acts as a member of the opposing team, posing arguments from the other side for the speaker to counter, sharpening up their refutation skills in the process.

20 Great Debating Topics for Students

• Should cell phones be allowed in schools?
• Is climate change primarily caused by human activities?
• Should the voting age be lowered to 16?
• Is social media more harmful than beneficial to society?
• Should genetically modified organisms (GMOs) be embraced or rejected?
• Is the death penalty an effective crime deterrent?
• Should schools implement mandatory drug testing for students?
• Is animal testing necessary for scientific and medical advancements?
• Should school uniforms be mandatory?
• Is censorship justified in certain circumstances?
• Should the use of performance-enhancing drugs be allowed in sports?
• Is homeschooling more beneficial than traditional schooling?
• Should the use of plastic bags be banned?
• Is nuclear energy a viable solution to the world’s energy needs?
• Should the government regulate the fast food industry?
• Is social inequality a result of systemic factors or individual choices?
• Should the consumption of meat be reduced for environmental reasons?
• Is online learning more effective than traditional classroom learning?
• Should the use of drones in warfare be banned?
• Is the legalization of marijuana beneficial for society?

These topics cover a range of subjects and offer students the opportunity to engage in thought-provoking debates on relevant and impactful issues.

OTHER GREAT ARTICLES RELATED TO DEBATING

The Ultimate Guide to Opinion Writing for Students and Teachers

Top 5 Persuasive Writing Techniques for Students

5 Top Persuasive Writing Lesson Plans for Students and Teachers

23 Persuasive writing Topics for High School students

How to Write Perfect Persuasive Essays in 5 Simple Steps

Debating strategies for students.

Research and preparation are essential to ensure good performance in a debate. Students should spend as much time as possible drafting and redrafting their speeches to maximize their chances of winning. However, a debate is a dynamic activity, and victory cannot be assured by pre-writing alone.

Students must understand that the key to securing victory lies in also being able to think, write (often in the form of notes), and respond instantly amid the turmoil of the verbal battle. To do this, students must understand the following keys to victory.

When we think of winning a debate, we often think of blinding the enemy with the brilliance of our verbal eloquence. We think of impressing the audience and the judges alike with our outstanding oratory.

What we don’t often picture when we imagine what a debate winner looks like is a quiet figure sitting and listening intently. But being a good listener is one of our students’ most critical debating skills.

If students don’t listen to the other side, whether by researching opposing arguments or during the thrust of the actual debate, they won’t know the arguments the other side is making. Without this knowledge, they cannot effectively refute the opposition’s claims.

Read the Audience

In terms of the writing that happens before the debate takes place, this means knowing your audience. 

Students should learn that how they present their arguments may change according to the demographics of the audience and/or judges to whom they will be making their speech. 

An audience of retired school teachers and an audience of teen students may have very different responses to the same arguments.

This applies during the actual debate itself too. If the student making their speech reads resistance in the faces of the listeners, they should be prepared to adapt their approach accordingly in mid-speech.

Practice, Practice, Practice

The student must practice their speech before the debate. There’s no need to learn it entirely by heart. There isn’t usually an expectation to memorize a speech entirely, and doing so can lead to the speaker losing some of their spontaneity and power in their delivery. At the same time, students shouldn’t spend the whole speech bent over a sheet of paper reading word by word.

Ideally, students should familiarize themselves with the content and be prepared to deliver their speech using flashcards as prompts when necessary.

Another important element for students to focus on when practising their speech is making their body language, facial expressions, and hand gestures coherent with the verbal content of their speech. One excellent way to achieve this is for the student to practice delivering their speech in a mirror.

And Finally…

Debating is a lot of fun to teach and partake in, but it also offers students a valuable opportunity to pick up some powerful life skills.

It helps students develop a knack for distinguishing fact from opinion and an ability to assess whether a source is credible or not. It also helps to encourage them to think about the other side of the argument. 

Debating helps our students understand others, even when disagreeing with them. An important skill in these challenging times, without a doubt.

Debating Teaching Strategies

Clearly Define Debate Roles and Structure when running speech and debate events: Clearly define the roles of speakers, timekeepers, moderators, and audience members. Establish a structured format with specific time limits for speeches, rebuttals, and audience participation. This ensures a well-organized and engaging debate.

• Provide Topic Selection and Preparation Time: Offer students a range of debate topics, allowing them to select a subject they are passionate about. Allocate ample time for research and preparation, encouraging students to gather evidence, develop strong arguments, and anticipate counterarguments.
• Incorporate Scaffolded Debating Skills Practice: Before the actual debate, engage students in scaffolded activities that build their debating skills. This can include small group discussions, mock debates, or persuasive writing exercises. Provide feedback and guidance to help students refine their arguments and delivery.
• Encourage Active Listening and Note-taking during speech and debate competitions: Emphasize the importance of active listening during the debate. Encourage students to take notes on key points, supporting evidence, and persuasive techniques used by speakers. This cultivates critical thinking skills and prepares them for thoughtful responses during rebuttals.
• Facilitate Post-Debate Reflection and Discussion: After the debate, facilitate a reflection session where students can share their thoughts, lessons learned, and insights gained. Encourage them to analyze the strengths and weaknesses of their arguments and engage in constructive dialogue. This promotes metacognitive skills and encourages continuous improvement.

By following these tips, teachers can create a vibrant and educational debate experience for their students. Through structured preparation, active engagement, and reflective discussions, students develop valuable literacy and critical thinking skills that extend beyond the boundaries of the debate itself.

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5 speech writing strategies everyone should know about

Do you want to deliver a great speech it may seem difficult, but with the right tips and tricks, you will do amazing. in this blog, we are going to talk about a speech writing format that will help you leave an impact on your audience read on , table of contents, what is a speech , 1. introduction , 2. the body , 3. conclusion , next – practice, practice, practice, 1. find the right tone , 2. be human , 3. repeat yourself, 4. make transitions when necessary , 5. keep it short .

Have you ever heard a good speech and just sat there thinking “Wow I didn’t think of it this way, this is going to change my life.” That is the authority and boldness a well-made, motivating, and thought-provoking speech should evoke in a listener. A good speech not only makes the crowd cheer for you but also has the power to take over nations and overthrow governments. So in other words, speech writing essentially means ‘ choose your words wisely. ‘

To help you do that, we are going to tell you how to shape and word your speech correctly. We will also share 5 tips in this blog, using which you can add more value to your speech. But before we get into that, let’s understand what speech writing is.

A speech is an effective and strong medium of communication that gets your verbal message to a wider audience . Throughout history, leaders have used this method to their advantage. The goal of public speaking is to present your thoughts logically while also providing sufficient supporting facts to back them up. 

To do this effectively, you first need to understand why speech writing is important and what is your purpose of writing that speech. Two other facts you should also keep in mind are-

• The time limit.
• How big, or what kind of audience you are going to face. 

Coming up with a great speech might be a little tough, since you constantly need to think about capturing the attention of your audience. However, if you follow the fundamental rules and stick to the right speech format, you will be able to deliver a superb speech , one that will leave your audience with something to think about!

Format of speech writing 

Speech writing follows the standard 3-act structure format that can be found in most speeches out there. You will find these 3 important acts/points below- 

Penning down a strong introduction gives you a good head start in the speech writing process. While the introduction itself varies from one speech to another, its purpose is quite clear – to grab the attention of the audience within the first 5 seconds.

What you write in this para entirely depends on the purpose of your speech. Speeches that are informative in nature contain an introductory part that informs the audience about the topic of discussion. While others start with an example or a story. In general, though, covering the speech’s basic idea and then providing the audience with more information works well.

If your speech is meant to be thought-provoking, you can start it by asking a disturbing question or telling a heartbreaking story. If it’s a general informative speech, you can start it with statistical data or cool facts. 

Pro tip: Starting with a question after you introduce yourself in any speech can be a good hook to grab your audience’s attention. Since our brain always needs answers, if you ask questions at the beginning of the speech, they are more likely to listen to you throughout to find the answer. 

There aren’t any specific rules as to what the body of a speech should be like. But there are some tips that you should remember while writing it-

• The body of the speech should follow the order of events and provide information to the audience one at a time. 
• Whatever speech writing topic you have, the body should show some timely data based on that.
• These paragraphs should follow a cause-and-effect pattern.
• In order to persuade your audience to believe you, use rhetorical methods such as ethos, pathos, and logos .

A good speech almost always ends by leaving the audience with some key takeaways that can entirely shift their perspectives.

To do this, you should state the main points of a speech again in the end, but this time leave something for the audience to think and work on. The, provide them with a call to action and end it with a strong statement to make them remember your ideas. 

One you’re done writing your speech-

• Read it aloud to check how you think it would affect the audience and what you feel about it
• Practice it in front of your family or friends to ensure that it has the necessary effect.
• And make it sound like a real person talking, not like you’re reading a book!

Strategies and tips 

When preparing a speech, you want to achieve two things- 

• Make a good impression.
• Leave your audience with multiple takeaways.

The rest is for you to strategize and take advantage of. So consider the below-mentioned strategies to make the most out of your speech!

You must adapt to the right tone in your speeches.

If you’re addressing a business audience, the tone of your speech should be formal. If you’re speaking to a group of people about political change or oppression in your speech writing, use a tone that is thought-provoking.

Pro tip: People may forget what you have said, but they will never forget how you made them feel. If people have a smile at the end, consider your speech a success. 

You appear just as human as your speech. If your audience doesn’t buy into you, they will resist your ideas too. The right body language and confidence in your speech will make the biggest impression on the audience. 

Share your experiences in your speech to make yourself more trustworthy. The speech definitely should follow a structure, but it’s important that it appears more like a firm conversation with your family or friends. 

Repetition is the key to speech writing. Repeat keywords and phrases a couple of times to make sure you grab the attention of the audience, especially when they have drifted in their own world. 

However, make sure this repetition doesn’t sound like you’re nagging them, but like you are making them think. It might appear annoying to repeat yourself a few times, but if you rephrase and place your words intelligently, the effects of repetition will be profound!

It’s important to make the transitions so that the audience realizes what’s important. One way to do this is to ask a question to the audience and follow it with a pause. Silence always gets the audience’s attention and creates anticipation, while also grabbing the attention of those who weren’t paying attention. 

This is why transitions are important – they can alert the audience by implying that something important is about to be shared with them. 

When it comes to delivering a speech, you must never overdo it. Your audience’s attention is precious and you must use it wisely. 

A few things you can do to keep your audience engaged are-

• Use tools and technologies on stage.
• Add a few jokes every once in a while.
• Learn to intonate your speech.
• Share thought-provoking stories, etc.

Q1. What are the few steps in speech writing? 

Answer -The first step is to select your topic. Second, find the purpose of your speech. Third, develop a structure. Fourth, write your speech. And lastly, review your speech. 

Q2. How do I speak more confidently?

Answer – Try practicing in front of your friends and family. You can also read more to learn how to phrase your thoughts in a better way. This will help you be more confident while delivering a speech or even while talking to your friends. 

Q3. In a speech, how do you greet the audience? 

Answer- “ Hello everyone! Good morning/afternoon/evening. Welcome to [the name of the event]. Let me begin by introducing myself. My name is [name] and I work for [firm].”- is one way you can greet your audience. 

Well. this is all we have for you for now. We hope you found this blog informative.

If you have any doubts, feel free to contact us at +91-9145-332-283 or email us at [email protected]. You can also comment below and share your thoughts!

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Integrating Social Studies to Enhance Literacy Skills in Early Education

In early education, the development of foundational literacy skills is a major educational priority and focus. While traditional approaches often focus solely on language arts instruction, integrating social studies offers a holistic approach to literacy development in Kindergarten through second-grade. By exposing our youngest learners to the content and skills of social studies, educators can cultivate a rich learning environment that enhances students’ reading, writing, speaking, and listening abilities through authentic learning experiences. In this blog, I will share specific strategies that support the profound connection between social studies and the development of early literacy skills.

What is Literacy?

Literacy refers to the ability to read, write, speak, and understand a language proficiently. It encompasses a range of skills and competencies that enable individuals to effectively communicate, comprehend, and interpret written and spoken information. Literacy extends to include comprehension, critical thinking, and the ability to apply literacy skills in various contexts.

But what could it look like to build a foundation that will make long term literacy achievable for our students in the earliest grades? Literacy development in Kindergarten, first-grade, and second-grade progresses through distinct developmental stages as children build upon foundational skills and acquire more advanced abilities. K-2 teachers are expected to build skills such as phonemic awareness, letter recognition, decoding, and reading fluency in students, while also expanding their vocabulary and comprehension abilities. Additionally, teachers must expose students to various genres of text and developmentally appropriate, complex writing tasks. This is an unbelievably heavy lift, but research suggests that social studies can serve as an ally.

Social Studies + Reading Strategies  

Reading comprehension is a crucial aspect of literacy development. Social studies provides a wealth of opportunities for young learners to engage with text while gaining valuable content knowledge.

Read Alouds with Social Studies Texts

Instead of selecting random texts, select age-appropriate books that are content-rich in historical events, cultures, and community roles. Pause frequently to ask comprehension questions and encourage discussions about the text. This strategy will help students build background knowledge which is a critical component for developing literacy skills.

Text Features Exploration

Utilize maps, timelines, and diagrams commonly found in social studies materials to teach students how to interpret visual information. This enhances their ability to extract meaning from various text formats, a crucial skill for literacy development.

Content-Based Vocabulary Instruction

Social studies is full of rich vocabulary and concepts that support students with developing context, another vital skill for literacy development. In addition, social studies concepts and vocabulary are highly transferrable to other topics. Introduce and reinforce vocabulary related to social studies themes through context-rich activities. Encourage students to use new words in their writing and conversations.

Social Studies + Writing Strategies

Writing is a fundamental skill that can be strengthened through the exploration of social studies topics, fostering creativity and critical thinking.

Provide prompts related to historical figures, events, or cultural traditions to inspire students’ writing. Encourage descriptive language and personal reflections. This will support students with the literacy skill of recognizing and developing context.

Historical Narratives

Guide students in crafting fictional narratives set in historical contexts. This encourages research, imagination, and the development of storytelling skills and descriptive writing.

Informational Writing

Scaffold the process of writing informational texts about social studies topics. Teach students how to organize information logically and use evidence to support their ideas.

Social Studies + Speaking and Listening Strategies

Effective communication skills are essential for academic and social success. Social studies offers numerous opportunities for students to engage in meaningful conversations and collaborative learning experiences.

Classroom Discussions

Facilitate discussions about social studies topics, encouraging students to ask questions, express opinions, and respond to their peers’ ideas. This builds confidence in speaking and listening while promoting critical thinking. Having students discuss a topic first will often result in more in-depth, thoughtful writing responses from students.

Role-Playing Activities

Assign community roles and engage students in dramatic play or scripted dialogues. This enhances oral communication skills and point of view / perspective-taking. Ensure that the roles are appropriate for students.

Presentation Skills

Provide opportunities for students to present findings or share personal connections to social studies topics with their classmates. This could be as simple as having students come up to the board to identify a specific location on a map, like the neighborhood grocery store, and describing a personal experience they’ve had at the grocery store, “my mom allowed me to taste a grape to see if they were sweet.” Offer constructive feedback to help them improve their public speaking abilities.

Social Studies Content + Literacy Skills

Contextualized learning.

Social studies content provides meaningful contexts for literacy instruction, making learning more relevant and engaging for students. When students connect reading, writing, speaking, and listening activities to real-world topics, they are more motivated to actively participate and actually apply their literacy skills.

Cross-Curricular Connections

Integrating social studies into literacy instruction promotes interdisciplinary learning. Students not only develop literacy skills but also gain knowledge in history, geography, economics, and other social sciences that can support them with building background knowledge. This holistic approach fosters a deeper understanding of the world and encourages critical thinking skills.

Cultural Awareness and Empathy

Exploring diverse cultures and perspectives through social studies curriculum promotes cultural awareness and empathy among students. By reading about and discussing different historical events, traditions, and societal issues, students develop a broader worldview and learn to appreciate the experiences of others. This enhances their ability to understand and empathize with diverse characters in literature and effectively communicate with people from various backgrounds.

Teach Social Studies!

Integrating social studies into literacy instruction offers many benefits for students in kindergarten through second grade. “The Early Childhood Longitudinal Study shows that social studies is the only subject with a clear, positive, and statistically significant effect on reading improvement. In contrast, extra time spent on English Language Arts (ELA) instruction has no significant relationship with reading improvement.” ( How Social Studies Improves Elementary Literacy, 2021 National Council for the Social Studies). Social studies provides authentic opportunities to practice and apply literacy skills. By incorporating reading, writing, speaking, and listening activities centered around rich social studies content, educators can create a dynamic learning environment that promotes holistic literacy development.

Seeking an elementary social studies curriculum that meets literacy standards?

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Regina Wallace  resides in Atlanta, Georgia where she most recently served as a district K-12 Social Studies Coordinator. In this role Ms. Wallace developed the district’s Civic Engagement, Financial Literacy, and Diversity Awareness programs while increasing student outcomes on state assessments. Ms. Wallace was recognized by the Georgia Council of Economic Education and state Superintendent Richard Woods with an award for  Innovation in Financial Education  She was also recognized by Michelle Obama’s  When We All Vote  organization for her work with student civic engagement during the 2020 elections. These are issues that she is most passionate about.  Engagement begets engagement  is the educational philosophy in which she lives by. She now serves as a District Partnerships & Instruction Coordinator for Social Studies School Service .

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Biden's general election strategy: Less is more

WASHINGTON — As President Joe Biden ramps up his re-election effort, his campaign is also scaling back how much he says on the trail, part of a larger new strategy to hone a sharper message he’ll take into the general election, according to Biden aides.

The less-is-more approach aims for quality over quantity when it comes to the president’s public appearances, aides said.

“There’s a strategic advantage at this point in the race to boiling down your message to the three or four most salient, compelling arguments for why President Biden should be re-elected,” said TJ Ducklo, the Biden campaign’s senior adviser for communications. “That will often translate to the stump [speech] being whittled down to its sharpest, most dynamic form. That’s what you’re seeing.”

The approach also has the appearance of a strategy aimed at minimizing the potential for Biden to make mistakes in a razor-close election. Some of Biden’s verbal missteps have occurred when he’s talking at length, veers off the prepared text or answers a reporter’s question when that wasn’t part of the plan.

Shorter, crisper remarks from Biden are part of his campaign’s broader strategy of having him appear more in smaller settings that the president’s aides believe serve him better than large, traditional rallies with voters.

Some of Biden’s advisers have been pushing for him to go even further in attempts to sharpen his public appearances. They’ve argued for the president to replace prepared campaign remarks entirely, in favor of less scripted retail stops and punchier, digital content where he speaks directly to the camera.

That dramatic shift hasn’t happened, but aides say the idea has been discussed as the campaign tries to find ways to reach an unsettled electorate that consumes information differently than in previous cycles. Discussing the idea is also a reflection, aides say, of how much harder it is to get — and keep — voters’ attention.

The president has in recent weeks made notable efforts at brevity, in both official and campaign events. Biden’s remarks this past week on the campus protests over the war in the Gaza Strip were just four minutes long. His high-profile speech on abortion rights in Florida last week was just 14 minutes long. And his speech at the White House Correspondents’ Association dinner lasted just 10 minutes — half as long as the year before.

Still, the effort appears to be a work in progress. At an infrastructure event in North Carolina on Thursday, Biden often deviated from the script in the teleprompter to add some political flourishes and spoke for more than 20 minutes.

Current and former Biden officials have long noted that the president sees value in delivering longer speeches, citing his interest in communicating comprehensively with Americans on policy matters. And aides said in the weeks ahead Biden will, at strategic moments, deliver some longer, issue-specific speeches aimed at drawing a contrast with his Republican opponent, former President Donald Trump. Most recently he gave an economic policy speech in Scranton, Pennsylvania, that lasted about a half-hour.

The Biden campaign has not yet built a speechwriting team, and most of the president’s public appearances continue to be in official settings. Mike Donilon, one of the Biden’s closest advisers who earlier this year shifted from his West Wing role to the campaign, has been regularly traveling with Biden as his events increasingly take a political turn.

Biden aides say they hope to refine a more compact stump speech for the president to use as the pace and intensity of the campaign builds later this summer.

“We’re evolving in the way that a campaign should,” one campaign official said.

The timing for scaling down the president’s remarks tracks with how his campaign operated four years ago, though Biden campaign events in 2020 were sparse due to the Covid-19 pandemic.

Biden’s remarks shrank to an average of about 15 minutes as he gained momentum toward a matchup with Trump in 2020. At one of his larger events before Covid lockdowns, with thousands of people gathered under St. Louis’ Gateway Arch, Biden spoke for just seven minutes.

One former campaign official said the campaign — and Biden himself — felt the abridged stump speech resonated with voters and didn’t need more. The brevity of it “also had the benefit of him getting comfortable with the delivery, and then coming off better,” the former official said.

Even so, the official added, a briefer stump speech is no guarantee that Biden avoids mistakes, given sometimes shorter prepared remarks only invite the president to go beyond the written text.

Mike Memoli is an NBC News correspondent. 

Occidental Petroleum’s net-zero strategy is a ‘license to pollute,’ critics say

The company’s climate strategy could result in more emissions than it prevents..

More so than any other fossil fuel company, Occidental Petroleum — known as Oxy — has built its climate strategy around innovations that capture carbon before it can be emitted or pull it directly out of the air. The Texas-based oil giant, which made more than $23 billion in revenue last year, says on its website that these “ visionary technologies ” will help it achieve net-zero greenhouse gas emissions and enable a lower-carbon future.

Scientists agree that such technologies will be necessary to limit global warming. But Oxy’s plans for them appear to be less about sustainability and more about creating a “license to pollute,” according to a new analysis from the nonprofit Carbon Market Watch. The analysis describes Oxy’s focus on carbon capture and removal as a “costly fig leaf for business as usual,” allowing the company to claim emissions reductions while continuing to profit from the sale of fossil fuels — rebranded as “net-zero oil” and “sustainable aviation fuels.”

The company “makes this whole spiel about meeting the Paris Agreement’s goals, but it’s very clearly flying in the face of that,” said Marlène Ramón Hernández, an expert on carbon removal at Carbon Market Watch and a co-author of the report. “What we have to do is phase out fossil fuels, not perpetuate their life.”

Oxy first outlined its net-zero strategy in 2020, making it the first American oil major to do so. Today, Oxy describes that strategy using four R’s : The company says it will “reduce” operational emissions, “revolutionize” carbon management, “remove” carbon from the atmosphere, and “reuse/recycle” it to produce new low-carbon or zero-emissions products. Its overarching goal is to achieve net-zero emissions for its operations and indirect energy use by 2040. 

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However, Oxy does not plan to reduce Scope 3 emissions by phasing down the production of oil and gas, but through investments in carbon removal. Direct air capture, or DAC — a technology that uses large fans and chemical reactions to separate carbon dioxide from the air — is a main focus. An Oxy subsidiary called Oxy Low Carbon Ventures announced in 2022 that it would deploy up to 135 DAC plants by 2035 , and last year Oxy bought a major DAC technology company for $1.1 billion . 

Some of Oxy’s DAC projects are already in the pipeline. The largest, called Stratos, is under construction in the Permian Basin, a massive oil field, in Texas. If it reaches its nameplate capacity of capturing half a million metric tons of carbon dioxide a year — which Oxy says it will do by mid-2025 — it will be 14 times larger than the biggest DAC facility in the world . (That facility, owned by the Swiss company Climeworks, began operating in Iceland this week with a nominal capacity of 36,000 metric tons of CO2 per year.)

In order for DAC to result in net removal of carbon dioxide, however, captured carbon has to be kept out of the atmosphere for good. This is usually achieved by locking it up in rock formations. Oxy CEO Vicki Hollub, however, has said this would be a “ waste of a valuable product ,” and instead plans to use the captured carbon. In one application, it would be converted into synthetic electrofuels — low-carbon fuels produced from their chemical constituents using electricity — and sold to other companies. 

The other major application is for a process known as enhanced oil recovery, where CO2 is injected into oil and gas wells in order to extract hard-to-reach reserves of fossil fuels. This forms the basis for Oxy’s “net-zero oil” claims. According to the company’s logic, the atmospheric carbon dioxide injected into the ground cancels out any new emissions from the oil and gas it’s used to pull up. In an interview with NPR last December , Hollub said this approach means that “there’s no reason not to produce oil and gas forever.”

Before that, at a conference last March, Hollub told audience members that DAC would be “ the technology that helps to preserve our industry over time ,” extending its social license to operate for “60, 70, 80 years.”

Neither Carbon Market Watch nor the independent experts Grist spoke to look favorably on these approaches. Charles Harvey, a professor of civil and environmental engineering at MIT who was not involved in the report, called it “absurd” to use captured carbon to make so-called sustainable aviation fuels; these fuels will eventually be burned, re-releasing the captured carbon back into the atmosphere. 

In fact, the whole process may result in a net increase in greenhouse gas emissions, since DAC is an energy-intensive process that is often powered by fossil fuels. Oxy has no publicly announced plans to power its carbon capture and removal facilities with renewable energy. “They’ll be releasing more CO2 than they’re capturing,” Harvey said.

As for “net-zero oil,” Carbon Market Watch calls it an “oxymoron and a logical fallacy.” A 2021 analysis by the U.S. Department of Energy’s National Energy Technology Laboratory suggests that this application would also result in net-positive emissions — both because it takes so much energy (likely supplied by fossil fuels) just to run a DAC plant, and, because every metric ton of carbon dioxide injected into oil fields extracts two to three barrels of oil. Each barrel of oil generates half a metric ton of carbon dioxide when burned, which means each metric ton of carbon dioxide used for Oxy’s net-zero oil may create 1 to 1.5 tons of CO2 emissions.

Hernández said she is also concerned about Oxy’s plans to generate carbon credits from its DAC projects. Even though none of its planned DAC facilities has been built yet, Oxy has already pre-sold or is in negotiations to sell DAC-generated carbon credits representing between 1.63 million and 1.98 metric tons of carbon dioxide, according to Carbon Market Watch’s calculations. If the company uses the same captured carbon to offset its own emissions and generate credits, which can be used to offset the emissions of another company, “This is a blatant issue of double-counting,” Hernandez told Grist. 

Oxy did not respond to Grist’s request for comment.

Holly Jean Buck, an assistant professor of environment and sustainability at the University of Buffalo, said it’s possible to pursue DAC responsibly. Even a moonshot project like Stratos could be seen as having an important demonstration or research value. “The point is to figure out if the technology is going to work at a real-world level,” she told Grist. 

That said, she agreed there are ways Oxy could make its DAC agenda more credible. “They could make a commitment to building renewable power to power it,” she offered, or donate the technology to developing countries.

Buck and some other academics say fossil fuel companies should be doing more of this research — or at least footing the bill for it — in order to take responsibility for their role in the climate crisis . Harvey, however, argues there’s an opportunity cost to such research and deployment, which is expensive. He and other researchers have estimated that it will cost Oxy’s Stratos facility $500 to capture each metric ton of carbon dioxide. (The company predicts costs will fall to around $200 per ton by 2030 .)

Every dollar spent on DAC means a dollar not spent on more reliable, immediate emissions reductions. “There’s low-hanging fruit to do before you get there,” he said, like building renewable energy for non-DAC purposes, insulating houses, installing heat pumps, or putting more batteries on the grid with existing renewables.

“Almost anything is better” than DAC, Harvey said. 

As an essential first step toward a more credible net-zero strategy, Hernández suggested that Oxy abandon its aggressive plans to extract more oil and gas, since doing so is misaligned with scientists’ call for a dramatic cut in production in order to limit global warming to 1.5 degrees Celsius (2.7 degrees Fahrenheit). “It’s actually planning to increase its oil production, so there is clearly no intention there to transition to net-zero,” she said.

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Grist is the only award-winning newsroom focused on exploring equitable solutions to climate change. It’s vital reporting made entirely possible by loyal readers like you. At Grist, we don’t believe in paywalls. Instead, we rely on our readers to pitch in what they can so that we can continue bringing you our solution-based climate news.  

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