what is a presentation simple definition

• PRESENTATION SKILLS

What is a Presentation?

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication. 

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk.  Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered. 

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience.  However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.   

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

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Business Jargons

A Business Encyclopedia

Presentation

Definition : A presentation is a form of communication in which the speaker conveys information to the audience. In an organization presentations are used in various scenarios like talking to a group, addressing a meeting, demonstrating or introducing a new product, or briefing a team. It involves presenting a particular subject or issue or new ideas/thoughts to a group of people.

It is considered as the most effective form of communication because of two main reasons:

• Use of non-verbal cues.
• Facilitates instant feedback.

Business Presentations are a tool to influence people toward an intended thought or action.

Parts of Presentation

• Introduction : It is meant to make the listeners ready to receive the message and draw their interest. For that, the speaker can narrate some story or a humorous piece of joke, an interesting fact, a question, stating a problem, and so forth. They can also use some surprising statistics.
• Body : It is the essence of the presentation. It requires the sequencing of facts in a logical order. This is the part where the speaker explains the topic and relevant information. It has to be critically arranged, as the audience must be able to grasp what the speaker presents.
• Conclusion : It needs to be short and precise. It should sum up or outline the key points that you have presented. It could also contain what the audience should have gained out of the presentation.

Purpose of Presentation

• To inform : Organizations can use presentations to inform the audience about new schemes, products or proposals. The aim is to inform the new entrant about the policies and procedures of the organization.
• To persuade : Presentations are also given to persuade the audience to take the intended action.
• To build goodwill : They can also help in building a good reputation

Factors Affecting Presentation

Audience Analysis

Communication environment, personal appearance, use of visuals, opening and closing presentation, organization of presentation, language and words, voice quality, body language, answering questions, a word from business jargons.

Presentation is a mode of conveying information to a selected group of people live. An ideal presentation is one that identifies and matches the needs, interests and understanding level of the audience. It also represents the facts, and figures in the form of tables, charts, and graphs and uses multiple colours.

Related terms:

• Verbal Communication
• Visual Communication
• Non-Verbal Communication
• Communication
• 7 C’s of Communication

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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What is a Presentation? Objectives, Elements, Important skills, Four Ps

• Post last modified: 4 June 2023
• Reading time: 19 mins read
• Post category: Business Communication

What is a Presentation?

A presentation communicates a message, an idea or information to a group. It is similar to a report, but with a key difference–the human element. A presentation conveys the speaker’s personality and enables immediate interaction among all participants.

Table of Content

• 1 What is a Presentation?
• 2.1 To Inform
• 2.2 To Train
• 2.3 To Persuade
• 2.4 To Motivate
• 2.5 To Entertain
• 3 Main Elements of Presentation
• 4.1 Analytical ability
• 4.2 Effective communication ability
• 4.3 Creative ability
• 4.4 Good interpersonal skill
• 4.5 Sound time management
• 4.6 Problem-solving ability
• 4.7 A sense of humour
• 5 Evaluation Wheel
• 6.1 Prepare
• 6.2 Practice
• 6.3 Present
• 7.1 Know Yourself
• 7.2 Know Your Material
• 7.3 Know Your Purpose
• 7.4 Know Your Audience

Objectives of Presentation

The main objectives of a presentation are:

To Persuade

To motivate, to entertain.

A presentation is created to convey some information to a group of people. For example, a presentation may display an organisation’s quarterly performance.

Most training programmes in organisations are done through the presentation mode. Such instructional presentations convey a lot of information and are created with instructional design principles to keep the audience engaged for a long period.

Some presentations are used to convince a group of people to accept a particular idea and/or make a certain choice.

The growing popularity of TED Talks indicates how a presentation can be a powerful motivation tool. These presentations trigger emotions and inspire people to act.

Presentations can also be used to celebrate an event. For example, a farewell presentation of a colleague can be used to narrate the story of his/her overall tenure, experiences and achievement in the organisation.

Main Elements of Presentation

A presentation is said to be effective if it has three main elements, which are as follows:

• Specific content : This refers to the information that a presentation will comprise. The information must be conveyed effectively so that it is absorbed by the audience in one sitting. It should be relevant and meaningful to them.
• Audience : A presentation should be targeted for a specific group of audience who share the same purpose and have a similar level of pre-knowledge.
• Presenter: The presenter should act as the advocate of the information. If his/her conviction and passion in the message are clearly articulated, the audience will also pay attention to the subject.

Important Presentation Skills

In today’s business environment, presentation skills are requisite in almost every professional arena. Employees are often required to give presentations on the targets achieved by them. A presentation can be effective if it is carefully planned and prepared.

However, delivering presentations is not always easy for every individual. Some people take presenting as a probable opportunity to showcase skills, while others find it a challenging task. To provide an effective presentation, a presenter must possess some abilities.

Some of them are explained as follows:

Analytical ability

Effective communication ability, creative ability, good interpersonal skill, sound time management, problem-solving ability, a sense of humour.

It refers to a calibre which empowers an individual to collect, organise, visualise and comprehend data. Such skills enable a person to look at related patterns, draw conclusions and find solutions to problems. In addition, sound analytical skills also enable an individual to forecast future trends using various techniques such as brainstorming, forecasting, data mining and metrics interpretation.

Communication entails much more than mere talking to the audience. To communicate effectively during a presentation, one ought to showcase information lucidly. During a presentation, a person should not just have a good set of slides together; rather he needs to engage and strike a chord with the audience to transmit the intended message.

It refers to the ability to present things in a creative way that have not been explored earlier. Creative skills in presentation enable an individual to invent or develop something path-breaking, such as a new concept, unique way out from a problem, a method, a work of art or new machinery, etc.

It encompasses how an individual portrays or presents himself to the audience and builds a rapport with the audience. During a presentation, sound interpersonal skills empower a speaker to interact, communicate and collaborate with the audience effectively.

Interpersonal skills are prevalent across all personal and professional interactions between people. Interpersonal skills entail empathy, active listening and emotional intelligence.

While delivering a presentation, a person should manage time effectively, set a presentation schedule and end a presentation within a stipulated time. If a presentation is long, there are chances the audience may lose interest and the message may not be delivered.

A speaker cannot expect audience to actively listen to the presentation for hours. At the start of presentation, a speaker should aim to grab audience’s attention and allocate time for questions and answers at the end.

Problem-solving is a requisite skill for a presentation. During a presentation, the audience may ask the speaker any kind of questions. On the other hand, it is important for the speaker to provide an appropriate answer to the audience to make the presentation successful.

A sense of humour is crucial to deliver a quality presentation to make the environment light and engaging. Appropriate usage of light jokes relieves stress and holds the attention of an audience, which makes the presentation a memorable experience for both the speaker and the audience.

Evaluation Wheel

Evaluation wheel is a creative and effective tool that accumulates information on outcomes in a simple and accessible manner. A presenter can opt for the evaluation wheel tool to show the outcomes of the research or reports. This tool is used to provide various types of information and journeys of change within the organisation.

It offers a visual representation of progression and results in the form of a spider diagram. The evaluation wheel measures the exact outcomes for a programme at the start and end. It also helps educators, designers to comprehend information systematically. Figure shows an example of evaluation wheel:

Figure states the scale questionnaire in a circle form wherein respondents will analyse the instances from their discretion and experience and give rating on a scale of 1 to 5.

For instance, service users are appropriately involved. In this case, if the respondent strongly agrees, he/she will give 5 rating and if he/she does not agree, he/she will give 1 rating. The centre of the circle is for 1 and as the respondent agrees, they reach out to edge for 5 rating.

Ps of Presentation

Even the most powerful presentation may fail if the presenter comes unprepared. A presentation is both a mental and a physical effort. There are Ps of presentation that provide a checklist to the presenter for ensuring that the presentation is well-constructed and clear so that the audience gets the message. These four Ps are explained as follows:

A thoroughly prepared presentation captivates the interests of the audience. The topic or content of the presentation must be thoroughly researched. No one would develop interest in a vague or equivocal presentation. A speaker can make use of stories or relatable examples and quote references to give more depth to the presentation and make it intriguing.

Apart from that, it should be ensured that only important points are highlighted in bullets or using other graphical elements. Providing too much of theory or full sentences can create boredom for the audience.

While preparing for a presentation, the presenter should include the following sections:

• Introduction : This section includes the name of the topic and the purpose of the presentation.
• Body : This section contains the main content of the presentation; thus, it must be prepared in a well-organised manner.
• Summary : It provides a recap of the content of the presentation. It outlines the most important points of the presentation to ensure the key message is retained by the audience.

Practice will make a man perfect is an adage that is appropriate across all spheres of life. It helps a speaker become familiar with his/her own voice, words and phrases and adjust accordingly. By practising thoroughly, a speaker can explore how to fit different pieces of information together and practise transition.

Also, a speaker should make notes wherever required as a part of presentation support. Using an index card is a common form of note-taking that provides a quick glimpse of important points.

While delivering a presentation, the speaker needs to demonstrate confidence in front of the audience. The speaker must be polite, but not apologetic in situations, such as if the session is running overtime or the microphone has stopped working.

Instead he/she should expect and ask for discipline and attention. It is important for a speaker to engage with the audience during the presentation in order to assure them that he/she is genuinely interested in talking to them. 4. Pace, pitch and pause: A presenter should deliver the presentation in an easy-to-follow pace and try changing the pace to enliven the presentation.

For example, pauses can be taken intentionally between main points to reinforce them. Along with pace, pitch is equally important. Just as pace varies in normal conversations, it should be used effectively during presentations too. For example, when asking a question, the presenter can raise the pitch and can lower it down when explaining a point.

Four Cornerstones of Making Memorable Presentations

The most crucial aspect of delivering an effective presentation is that the speaker should appear confident and the speech should look effortless. Presentations are a source of anxiety for many individuals. However, getting well-prepared before delivering a presentation can reduce this feeling considerably and ease apprehension.

There are a number of ways to overcome feelings of anxiety, stress and stage fright before the presentation in order to appear confident in front of the audience. The four cornerstones of making a memorable presentation are provided in the upcoming sections.

Know Yourself

Know your material, know your purpose, know your audience.

A presenter should acknowledge his/her strengths and weaknesses. Accordingly, he/she should decide the style of delivering a presentation. For instance, if a presenter has a great sense of humour and can use it comfortably in the speech, he/she can make the presentation more engaging and interesting.

On the other hand, if the speaker who is an introvert and prefers to talk or engage less, he/she can add visuals in the presentation. Therefore, the trick is whosoever is delivering the presentation should feel comfortable.

Knowing the topic thoroughly is the most important step in preparing and delivering a presentation. A presenter with well-versed knowledge of the topic is bound to feel more confident. One should perform extensive research of the topic using credible websites and surveys.

A presenter with minimal information about the topic will not be able to deliver a memorable presentation; rather, it would create a negative image in front of the audience. A good presentation is one that is centred around the main theme, presents relevant information and stimulates thought.

It is crucial to know the purpose of the presentation. A presenter should be aware of whether the purpose is to create awareness or to build new skills or to change attitudes. For instance, professional firms or businesses use presentations for various purposes such as to create awareness, educate, motivate and persuade internal and external audiences.

Therefore, to prepare a presentation, identify its objective/purpose, determine the method of delivery, formulate a structure, include visual aids and rehearse.

One should know the type of audience and what is their purpose of attending the presentation. For instance, whether they are there for gaining knowledge or learning new skills, etc. The age, culture and knowledge base of the audience help a presenter in designing and delivering his/her presentation effectively and in a manner in which audience can easily understand and relate to.

A well-designed presentation uses visual aids effectively to reinforce the main points and enhance the audience’s level of understanding.

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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• Cambridge Dictionary +Plus

Meaning of presentation in English

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presentation noun ( EVENT )

• talk She will give a talk on keeping kids safe on the internet.
• lecture The lecture is entitled "War and the Modern American Presidency".
• presentation We were given a presentation of progress made to date.
• speech You might have to make a speech when you accept the award.
• address He took the oath of office then delivered his inaugural address.
• oration It was to become one of the most famous orations in American history.
• The presentation was a collaborative effort by all the children in the class .
• The charity invited the press to a presentation of its plans for the future .
• The magazine asked its readers to send in their comments about the new style of presentation.
• Jenny's retiring and I think there's going to be a small presentation this afternoon .
• Graduates must be in full academic dress at the presentation of certificates .
• call for papers
• extemporize
• maiden speech
• talk at someone

You can also find related words, phrases, and synonyms in the topics:

presentation noun ( APPEARANCE )

• adverse conditions
• good/bad karma idiom
• have it in you idiom
• unaffiliated
• undercurrent

presentation | American Dictionary

Presentation | business english, examples of presentation, collocations with presentation, presentation.

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Presentation

• Written By Gregg Rosenzweig
• Updated: November 8, 2023

We’re here to help you choose the most appropriate content types to fulfill your content strategy. In this series, we’re breaking down the most popular content types to their most basic fundamentals — simple definitions, clarity on formats, and plenty of examples — so you can start with a solid foundation.

What is a Presentation?

A communication device that relays a topic to an audience in the form of a slide show, demonstration, lecture, or speech, where words and pictures complement each other.

Why should you think of presentations as content?

The beauty of content creation is that almost anything can become a compelling piece of content . Just depends on the creativity used to convert it and the story that brings it to life.

The long and short of it

Although the length of a presentation in terms of time can depend on the overall approach (Are you talking a lot? Are you referring to the screen in detail or not?), consider the number of informational content slides when tallying the overall presentation length. For instance, don’t include title slides in your tally when conveying length to a content creator.

A general guide to presentation length:

• Short Form (5 content slides)
• Standard Form (10 content slides)
• Long Form (20+ content slides)

Popular use cases for presentations…

Let’s consider TED Talks for a minute: one of the best examples (bar none) of how words, pictures, and a narrative can make people care about something they otherwise might not.

These “talks” pre-date podcasts and blend a compelling use of language and imagery in presentation format to spread ideas in unique ways.

TED Talks have been viewed a billion-plus times worldwide (and counting) and are worth considering when it comes to how you might use video-presentation content to connect with your customers in creative, cool, new ways.

Business types:

Any company that has a pitch deck, executive summary , sales presentation, or any kind of internal document that can be repurposed into external-facing content pieces — without pain.

Presentation Examples – Short Form

Presentation Examples – Standard Form

Presentation Examples – Long Form

Understanding Content Quality in Examples

Our team has rated content type examples in three degrees of quality ( Good, Better, Best ) to help you better gauge resources needed for your content plan. In general, the degrees of content quality correspond to our three content levels ( General, Qualified, Expert ) based on the criteria below. Please consider there are multiple variables that could determine the cost, completion time, or content level for any content piece with a perceived degree of quality.

Impress your clients, co-workers, and leadership team with exceptional content for your next presentation, product demonstration, and more. If you need help getting your message across in a succinct, attention-grabbing, and persuasive way, talk to one of our content specialists today.

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Presentation Definition & A Complete Guide For Beginners

Last updated on September 9th, 2023

For many people it might sound like a strange question, however, many beginners still find it a bit confusing to understand what a presentation is. This not only includes students learning about the art of presenting their ideas but also people across various cultures who find the concept alien. For example, if you ask an engineer to give a presentation about an engineering concept or design, he/she might find it difficult to switch gears to public speaking. Similarly, many people who work within a vacuum might suddenly be asked to present something, without having any prior experience of speaking before an audience  or using presentation software like PowerPoint . Let’s take a look at a basic presentation definition, followed by dictionary definitions, with a complete guide for beginners.

What is a Presentation?

A presentation in the context of public speaking can be described as an activity where a presenter presents his/her ideas, explains a process, provides information, or raises questions regarding a subject for public debate. There can be many definitions of a presentation, however, it can be basically narrowed down to the aforementioned.

Presentation Definitions

While there are many definitions of what a presentation is and what it entails, here are a few dictionary definitions about what a presentation is generally considered to be:

An activity in which someone shows, describes, or explains something to a group of people.

Source: Presentation Definition by  Merriam-Webster’s Learner’s Dictionary

A speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.

Source:   Presentation Definition by Oxford Dictionary

A talk giving information about something.

Source:   Presentation Definition by Cambridge Dictionary

5 Different Types of Presentations

Presentations can be presented for different purposes. Before presenting a presentation, it is necessary that you have a clear idea regarding the purpose of the presentation. Below is an overview of some of the 5 most common types of presentations:

1. Informative

You might need to create an informative presentation to explain important details tied to a topic before an audience. This type of presentation might be brief, with essential information. Such a presentation is usually based on facts and avoids too many complicated details and assumptions.

Examples: Class lectures, research findings, technical information, results from experiments, etc.

2. Persuasive

A persuasive presentation is geared towards convincing the audience to believe a specific point of view. Such a presentation might conclude with a call to action.

Examples: Product demos, sales pitch, investor pitch, presentations on social issues, debates, etc.

3. Instructional

Such a presentation might be to provide an audience with instructions, such as regarding a process, or the use of a product. Such presentations are usually longer, as they require demonstrations and detailed explanation of each aspect of the topic.

Examples: Tutorials for using a software, device or machine, employee orientation presentations, explanation of a course syllabus, etc.

4. Arousing

This type of presentation is meant to make the audience think about a certain topic. This can be to appeal to the intellect and emotions of the audience to point them towards a certain point of view or to start a social debate.

Example: Religious speech, presentation about a taboo, motivational presentation, etc.

5. Decision Making

Some presentations are conducted with the sole aim of providing facts and figures to help the audience reach a decision. This might include a business presentation about say, market share, profits, project revenue and market competition; so that the board members might be able to decide a future course of action for the company.

Examples: Business meetings, presentation about legislation and laws, a SWOT analysis presentation, etc.

3 Different Means of Presenting Presentations

How a presentation is presented can be roughly divided into 3 main categories, i.e. oral, visual only oral and visual.

1. Oral Only

This might simply include a presenter speaking directly to the audience, without any visual aid. This type of presentation can be difficult, since it can be hard to grab audience attention without any visual aid. If you are looking to give an oral presentation, you must have very good presentation skills and a compelling story to tell your audience. In fact, your audience is likely to be more interested in your presentation if you can present your ideas, concepts and explanations like a story.

While it might seem unlikely that someone would resort to an audio only presentation, however, this too can be quite an effective method for creating a sense of mystery of making your audience pay more attention to the content of your presentation. Such a presentation might be presented in the form of a story, read out or played via an audio device.

2. Visual Only

This might include a set of images or a video playing out before an audience. Such a presentation might include slides or a video clip with text that the audience requires to read to understand the visuals, a silent animation with a symbolic message, a set of images played like a slideshow, and the like.

3. Visual & Oral

This is the most common method of presenting a presentation. Whether it is a presenter directly or remotely presenting a presentation, or a video presentation playing out before an audience, the use of both visual and an oral explanation is usually the most effective method for presenting a presentation. Such a presentation may also include background music, and audio effects to make the presentation more compelling.

Other than presentation software, and the use of devices like projectors, monitors and TV screens, visual and oral presentations might also include photographs, whiteboards, and handouts.

Commonly Used Pesentation Software, Platforms & Methods

Here are a few commonly used apps, platforms and methods used by presenters for making presentations.

Slide Decks

Nowadays, most people simply relate the word ‘presentation’ with a slide deck, typically created in PowerPoint. This includes various slides, each with bits of information. These slides are presented one by one, usually starting with a title slide, introduction of the topic, main content, followed by a conclusion. According to some estimates, 30 million PowerPoint presentations are created on a daily basis.

PowerPoint, Keynote , Prezi , and Google Slides are a few of the most famous presentation platforms for designing and presenting slide decks.

Video Presentations

Presentations can also have other forms, such as video presentations. These can include slides converted from PowerPoint to video format , video clips created using web apps like PowToon , YouTube videos, as well as elaborate videos produced using sophisticated video editing and production software.

Interactive Presentations

This type of presentation might include the ability of the audience to interact with the presenter or presentation in some way. For example, the audience might be given the chance to view the slide deck and react to certain parts of the presentation using apps, polls, quizzes, etc. Hence, these type of presentations might include mechanisms where a presenter is able to switch between content using interactive buttons, with some sort of user interaction.

Some platforms for making interactive presentations include; Articulate , Mindomo , Office Mix , etc. Also see out post about interactive audience response systems .

Beyond the digital sense, interactive presentations might include something as simple as a class lecture with student participation, or a presentation where the audience is actively engaged to work with the presenter in some way.

Webinars & Online Presentations

Online presentations and webinars usually include Live presentations presented using various internet based platforms. While many people also share their presentations online for universal viewing, using services like SlideShare, SlideOnline and AuthorStream, usually, the word online presentations is used for Live presentations presented remotely using the Internet. These may or may not include visual aid, however, usually presenters opt for PowerPoint slides presented via a number of remote meeting and  conferencing apps like Skype, Google Hangouts, Zoom , Join.me , TeamViewer, and the like.

Related: Also see our post about best screens sharing solutions for presenters .

Other than apps, some presenters might choose to go old school and use paper handouts, with an oral speech or discussion to present a presentation. This method is most likely to be used by teachers, such as when handing out an assignment where students might have to make use of the handouts to draw conclusions.

It is also worth mentioning here that some presenters like giving their audience handouts for their PowerPoint presentations so the audience can follow their slides more conveniently. These handouts might be distributed in the form of printed or digital handouts. You can learn more about the latter from our posts about digital handouts .

Whiteboards and Interactive Whiteboards

This too is a method most likely to be used by educators to teach students using either a real whiteboard or a digital one. The presenter might use a marker to draw diagrams, or write down points and explanations on the whiteboard to explain the topic.

There are also interactive whiteboards and apps which can aid audience participation and interactivity. Some examples include; Deekit , RealTime Board , and digital whiteboard devices.

The image below shows an interactive whiteboard by Smart Tech. This range of boards developed by Smart tech are called Smart Boards .

Live Demonstration

This method is most likely to be used for a sales presentation to show the utility of a product. Such presentations are common during promotional events organized by different companies, and governments (to promote businesses); such as Expo events. Live demos have also been one of the most commonly used methods for selling products by door to door salesmen.

The presentation definitions, types, methods, apps and devices mentioned in this post includes some common examples of how and why presentations are presented. If you’re a newbie looking to give a killer presentation at Office or school and find the above mentioned too overwhelming; we would simply recommend that you use PowerPoint for making slides to present before your audience.

You can pick a template from these thousands of free PowerPoint templates to choose the one most relevant for your topic, create a slide deck, and rehearse the presentation beforehand.

About Farshad

IT professional, communications specialist and Blogger!

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What is Presentation?

July 31, 2013 by Muhammad Noer

You have heard many times about presentation.

But do you know what exactly presentation is?

Presentation is a form of communication . In presentation, you communicate a message in an integrated way by using voice, image, and body language.

Hovland, Janis and Kelly define communication as follows:

“The process by which an individual (the communicator) transmits stimuli (usually verbal) to modify the behavior of other individuals (the audience)”

Three Components of Communication

Based on that definition, there are three key components in delivering a good communication:

• Communicator
• The message and media used
• Receiver (audience)

A good communicator needs to craft a good message, using the right media in order to enable the receiver get it.

Successful Communication

Successful communication occurs when the audience accepts and understands a message exactly the same as what is intended by the communicator.

Is it possible to transfer a message 100% similar to what was intended by the communicator?

In theory, of course it is possible.

Well, this could be achieved if the communicator using the right media, the right delivery method, and at the right time. All of this required to minimizes the possibility of information deviation.

But that’s in theory.

In practice, it is impossible. In reality, there are so many variables that make a message or idea is not received 100% the same by the receiver. During the transfer of the message, part of information would be lost in the process.

Therefore, your job as a good communicator and presenter is to minimize the information distortion. To make the information well received by the listeners.

What is The Purpose of A Presentation?

What is the purpose of a presentation?

At least there are two main purpose of presentation: to inform and to persuade.

1. To Inform

We present something to share information. To make people understand what they didn’t know before. Presentation to inform will need to be delivered using a good and clear message. A message that is easily understood by the audience.

2. To Persuade

Most presentation falls in this area. We present something to convince other people to do, buy, or take action that we want.

A sales person will use his presentation to convince other people to buy products or services he sells.

A fundraiser will use his presentation to convince prospective donor to donate their money.

A politician will present to convince people to take action and choose him for the next election.

When you use presentation to persuade or convince, then you need to touch not only the logic, but also the emotion of the audience.

Do it right and you will make the audience taking action that you want.

Presentation Slides

What’s on your mind when you heard about “presentation”?

If you are like most people, you might think about slides. Don’t get trapped into the fallacy that presentation is slide and slide is a presentation.

In modern world, people use slide as a visual aid during presentation. Slides has become the most common tools for a presentation.

But remember, you are the presenter, not the slide .

The slide is only the aid. There are many other tools you can use such as: flipchart, sample of product, demonstration etc.

So, please design a good slide, but don’t forget it is your job to make sure the message get across effectively to the audience.

Presentation and Business

If you are a professional in business, you might use presentation in frequently basis. You need to make a slide deck to report a project. You need to give a presentation in front of key decision maker.

Good presentation skills will help a lot in your success in professional life. Therefore, master the skills of presentation starting from structuring your idea, creating a visual slide, and to deliver it in a convincing way.

How To Make A Good Presentation

If presentation is very important, then how to make a good presentation?

The answer is easy. Make sure your audience understand your message and take action after attending your presentation.

There are three component to make a good presentation: content, design, and delivery.

Presentation is about structuring your thought and share it to other people. Make sure you understand what you want to communicate and why . This will help you to define what message to be included and how to deliver it.

Think about your subject and prepare a good structure that help people to understand what is the problem and why they should listen to you and take action on your advice.

Since most presentation nowadays will be accompanied by using PowerPoint slides, it will be really helpful if you are able to design a good slide.

How to make a good slide design?

The answer it makes it Keep It Simple and Straight .

Put on thought on a slide, use a strong visual such as picture or diagram, and create a focus so people will understand easily what you are trying to convey.

3. Delivery

Last one, a presentation is made to be delivered to the audience. Learn how to deliver it in a convincing way. If you have good content and good design, this job will be a lot easier.

Practice your presentation so you are able to deliver it smoothly. Great presenter like Steve Jobs practice a lot before the actual session. Practice some technique from public speaking to help you connect with the audience.

Definition of Presentation

Back to the first question, what is presentation?

After reading this article, you can now confidently tell people that presentation is communication .

It is an integrated communications made through sound, image and body languag e to inform and persuade your audience.

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About Muhammad Noer

Muhammad Noer is a Human Resources Professional who has passion in sharing how to create and deliver a great presentation.

July 14, 2015 at 8:46 pm

One presentation is a live act of comunication (Gonzalo Álvarez de Marañon)… check http://www.elartedepresentar.com

[…] we look at the three interrelated components in a presentation, one of the most important key in a presentation is the audience. You are there to give a […]

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presentation

Definition of presentation

• fairing [ British ]
• freebee
• largess

Examples of presentation in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'presentation.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

15th century, in the meaning defined at sense 1a

Phrases Containing presentation

• breech presentation

Dictionary Entries Near presentation

present arms

presentation copy

Cite this Entry

“Presentation.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/presentation. Accessed 13 May. 2024.

Kids Definition

Kids definition of presentation, medical definition, medical definition of presentation, more from merriam-webster on presentation.

Nglish: Translation of presentation for Spanish Speakers

Britannica English: Translation of presentation for Arabic Speakers

Britannica.com: Encyclopedia article about presentation

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Presentation Definition: A Comprehensive Guide

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Table of contents, unraveling the presentation definition, what is a presentation, historical roots: from latin to modern day, types and formats of presentations, enhancing presentation skills: a guide, presentation in the digital age: multimedia and keynote, the art of visual aids: graphs and more, presentation in different languages, presentation in literature and culture, effective presentation: tips and techniques, incorporating quizzes and group activities, presentation in educational contexts, synonyms and related terms, the thesaurus and vocabulary expansion, historical and specialized types of presentations, presentation in business: introducing a new product, word of the day: presentation, key points and summarization, cultural influences and adaptations, the role of technology, eye contact and body language, the art of storytelling, innovation and new products, speechify studio.

Unraveling the Presentation DefinitionPresentation - a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly...

Presentation - a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly mean? In this article, we delve into the definition of presentation , exploring its various facets and applications in different fields.

The Essence of Presentation: A Definition

A presentation is the act of presenting information or ideas to a group of people in a structured and deliberate manner, often with the aid of visual aids like PowerPoint, Keynote, or multimedia tools.

Presentations are a ubiquitous part of the professional, educational, and social landscape. The act of presenting, essentially communicating information and ideas to a group of people, has evolved significantly over time. This article explores the definition of a presentation, its various formats, the skills required to make it effective, and the nuances of a great presentation, all while weaving in an eclectic mix of keywords.

The Evolution from 'Praesentātiō' to 'Presentation'

In its essence, a presentation is the act of presenting or displaying information or ideas to an audience. The Oxford English Dictionary defines it as "the action or process of presenting something to someone." In Latin, the term stems from 'praesentātiō', denoting the action of placing before or showing. This definition has broadened in modern English to encompass various methods of showcasing information, whether it's a business pitch, an academic lecture, or introducing a new product.

The term has its origins in Latin ('praesentātiō'), evolving through various languages like French and British English, symbolizing the act of presenting, displaying, or giving something to others.

Diverse Formats for Different Needs

Presentations can vary in formats - from formal PowerPoint presentations to informal Prez (an informal abbreviation of presentation) discussions, each tailored to suit specific requirements.

Mastering the Art of Presentation

Presentations come in various formats, from the traditional speech to more contemporary multimedia showcases. PowerPoint, a widely used tool, allows the integration of text, images, and graphs to create visually appealing slides. Similarly, Apple's Keynote offers tools for creating impactful multimedia presentations. The inclusion of visual aids, like graphs and charts, enhances comprehension and retention. For those interested in learning Spanish, Arabic, or French, incorporating these languages in presentations can broaden audience reach.

Effective presentation skills involve a blend of clear communication, eye contact , engaging visual aids , and a confident delivery. These skills are crucial in both business and educational settings.

Embracing Technology for Impactful Presentations

In the era of digital communication, tools like multimedia presentations and Apple's Keynote software have become indispensable for creating dynamic and interactive presentations.

Using Graphs and Visuals Effectively

Effective presentations often include graphs and other visual aids to convey complex information in an easily digestible format, enhancing the audience's understanding.

A Multilingual Perspective

The concept of presentation transcends languages, from English to Arabic , each offering unique nuances in the art of presenting.

Presentation Copy and Beyond

The term also appears in literary contexts, such as a "presentation copy" of a book, and in cultural scenarios like a "breech presentation" in childbirth, where the baby is positioned to exit the birth canal feet first.

Crafting an Impactful Presentation

An effective presentation is more than just delivering facts; it involves engaging storytelling, structured key points , and the ability to connect with the audience.

To deliver an effective presentation, certain skills are paramount. English, being a global lingua franca, is often the preferred language for presentations. However, the ability to present in multiple languages, like Spanish or French, can be a significant advantage.

Eye contact is a crucial skill, establishing a connection with the audience and making the presentation more engaging. Additionally, the ability to read the room and adjust the presentation accordingly is vital.

Interactive elements like quizzes can transform a presentation from a monologue into a dynamic group activity. They encourage participation and can be especially effective in educational settings. Quizzes can also be used in business presentations to gauge audience understanding or to introduce a new product.

Learning Through Presentations

In educational settings, presentations are used as a tool for teaching and assessment, often involving quizzes and interactive sessions to enhance learning.

Exploring Synonyms and the Thesaurus

The thesaurus offers a range of synonyms for 'presentation,' such as exhibition, demonstration, and display, each with slightly different connotations.

Utilizing a thesaurus can enrich presentation language, offering synonyms and example sentences to clarify points. The 'word of the day' concept, often found in English learning resources, can be an interesting addition to presentations, especially in multilingual contexts.

The term 'presentation' also has specialized meanings. In historical contexts, a 'presentation copy' refers to a book or manuscript gifted by the author. In obstetrics, 'breech presentation' denotes a situation where the baby is positioned to exit the birth canal feet or buttocks first. Understanding these specialized definitions enriches the overall grasp of the term.

The Role of Presentation in Business

In business contexts, presentations are crucial for scenarios like introducing a new product , persuading investors, or communicating with stakeholders.

Expanding Vocabulary with 'Presentation'

In language learning, 'presentation' can be a word of the day , helping learners understand its usage through example sentences and pronunciation (notated as /ˌprez.ənˈteɪ.ʃən/ in English).

An effective presentation distills complex information into key points, making it easier for the audience to remember the most important takeaways. Summarization skills are critical in achieving this clarity.

The concept of presentations varies across cultures. In Arabic-speaking countries, the style of presentation might differ significantly from that in English-speaking contexts. The benefice of understanding cultural nuances cannot be overstated, as it can significantly impact the effectiveness of a presentation.

Technology, particularly multimedia, plays a pivotal role in modern presentations. From PowerPoint slides to advanced software like Keynote, the use of technology has revolutionized the way information is presented. The integration of videos, sound, and interactive elements makes presentations more engaging and memorable.

In delivering a presentation, non-verbal cues like eye contact and body language are as important as the spoken content. Maintaining eye contact with the audience establishes a connection and keeps them engaged. Similarly, confident body language can convey authority and enthusiasm.

A great presentation often resembles storytelling. It's not just about relaying facts; it's about weaving a narrative that resonates with the audience. This involves understanding the audience's needs and interests and tailoring the content accordingly.

Presentations are often the first introduction of a new product to the market. The effectiveness of these presentations can make or break the product's success. Highlighting the unique features and benefits in a clear, compelling manner is crucial.

The Power of Presentation

Presentations are a powerful tool for communication and education. Whether in a formal business setting or an informal educational environment, mastering the art of presentation can lead to more effective and impactful communication.

1. Oxford English Dictionary

2. Merriam-Webster Thesaurus

3. Apple Keynote User Guide

4. Presentation Techniques in Educational Literature

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## Frequently Asked Questions About Presentations

### What is in a presentation?

A presentation typically includes a combination of spoken words and visual aids such as PowerPoint slides, graphs, or multimedia elements. It's an organized way to convey information or ideas to a group of people.

### What is meant by giving a presentation?

Giving a presentation refers to the act of presenting information or ideas to an audience. This act, known in various languages including English, Spanish, and French as 'presentation' (or 'praesentātiō' in Latin), involves communication skills, visual aids, and sometimes interactive elements like quizzes.

### What makes a good presentation?

A good presentation effectively communicates key points, engages the audience through eye contact and clear speech (often practiced as a 'word of the day' in English classes), uses visual aids like graphs, and is well-structured. Effective presentation skills are crucial for this.

### What are the types of presentation?

There are various types of presentations, including formal business presentations (often using PowerPoint or Keynote), educational lectures, sales pitches for a new product, and informal talks. Each type uses different formats and approaches.

### What are the 4 parts of a presentation?

The four main parts of a presentation are the introduction, the main body, the conclusion, and the Q&A session. Each part plays a vital role in delivering an effective presentation.

### What are the three things that a good presentation should do?

A good presentation should inform, engage, and persuade or inspire the audience. It's about more than just delivering facts; it's an act of communication that can change perspectives or encourage action.

### How is a presentation linked with multimedia?

Presentations often use multimedia elements like videos, audio clips, and animated graphs to enhance the viewer's understanding and engagement. Multimedia tools like PowerPoint and Keynote are widely used in creating dynamic presentations.

### How long should a presentation be?

The length of a presentation can vary, but it's typically between 15 to 30 minutes. The duration depends on the context and the amount of information to be covered. It's important to keep presentations concise to maintain the audience's attention.

These answers incorporate various aspects of presentations, including their definition, formats, and the skills required, in multiple languages and contexts, as seen in resources like Oxford dictionaries and thesaurus.

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Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

All Formats

Table of Contents

Presentation definition & meaning, what is a presentation, 10 types of presentations, presentation uses, purpose, importance, what’s in a presentation parts, how to design a presentation, presentation vs. deck, what’s the difference between a presentation, representation, & speech, presentation sizes, presentation ideas & examples, graphic design, presentation.

Presentations are staple communication tools in school, business, or any professional matter where presenters impart topics to an audience. Often presented as a slideshow or digital animation, relaying a well-thought-out presentation to an audience is a creative and compelling way to share content while making discussions fun and engaging.

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Throughout academic and professional life, people have to give presentations. There are endless reasons to present, from presenting the results of research to proposing a new invention.  Learning presentation skills helps presenters know what to practice when preparing a presentation and makes them more confident and capable when presenting.

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Throughout academic and professional life, people have to give presentations. There are endless reasons to present, from presenting the results of research to proposing a new invention. Learning presentation skills helps presenters know what to practice when preparing a presentation and makes them more confident and capable when presenting.

Presentation Skills Definition

A presentation is a form of communication in which a speaker delivers information to an audience. For instance, researchers often present their research to scholars in their field, while businessmen often present their company progress to colleagues.

• Presentation skills are the skills required to deliver engaging, effective presentations.

Developing strong presentation skills is important because presentations are vital to professional communication. Effective presentations can enhance a speaker's academic and professional credibility.

The 5 Ps of Presentation Skills

Remembering the "5 Ps of Presentation Skills" can help presenters plan an organized, compelling presentation.

First, it's crucial to identify the purpose of a presentation, which is its goal. For instance, the purpose might be convincing the audience to agree with your perspective on a debate, trying to secure a scholarship, or defending a thesis for a grade. To determine the purpose of a presentation, presenters can ask themselves questions like the following:

Why am I giving this presentation?

Who am I giving this presentation to?

What do I want the audience to learn from this presentation?

What do I want to get out of delivering this presentation?

Identifying the overall objective of giving the presentation is important because all parts of the presentation should support that purpose. Once you've identified the purpose, keep it in mind as you develop all aspects of the presentation.

Next, you should organize your presentation. Reflect on how you can achieve the goal you determined in the previous step. Often there are guidelines for presentations, like in school when teachers specify a required time limit or format. Make sure to follow those guidelines and plan out how you will meet your goal in following them. When planning a presentation, presenters can ask themselves the following questions:

What format should this presentation be delivered in?

How long should this presentation be?

How can the information be broken down into succinct sections?

Is it possible to include creative or comedic elements while staying organized and professional?

Presenters should also consider the context they are giving the presentation in when planning a presentation. How many people will be in the room? How will the room be set up? Will the presentation be over a video conferencing platform or face-to-face? All of these things can impact how the presenter should set up the presentation to keep the audience engaged and ensure they understand the material.

For example, in a face-to-face presentation to a small audience, a presenter can schedule a time for the audience to ask questions. However, in a recorded presentation emailed to the audience, the presenter should include an email or other form of contact for audience members to reach out with questions.

Preparation

After planning the presentation out, you can then prepare the details. Follow the plan you made in the previous step and bring all of your materials together. This step includes writing an outline or a script of what you will say and what details to include, such as texts or visual and auditory materials. Presenters can ask themselves the following questions when preparing their presentation:

Does this presentation accomplish the main goal?

Does this presentation address all of the important points of this topic?

Is this presentation organized, neat, and easy to follow?

Are there any distracting visual materials, or are they used sparingly?

It is often challenging to write a word-for-word script of what to say in a presentation. Contextual factors such as time constraints and questions from the audience can disrupt such a script and throw the presenter off. Instead, crafting a detailed outline of what topics to discuss is typically an easier approach to a presentation.

Once you have finished preparing the presentation, you must practice it. Giving yourself time to practice will allow you to note any parts of the presentation that should be tweaked or taken out. Practicing presentations also help you understand how much time it takes and whether you need to shorten or lengthen them.

When practicing a presentation, the presenter should have a clear voice, appropriate tone, and a confident attitude. Practicing these elements will help make them easier to come by on the day of the presentation, even if you are nervous.

Finally, you can deliver your presentation. If things do not go according to plan, the best approach is always to go with the flow. If you have sufficiently practiced your presentation, you should have an in-depth understanding of the material you are presenting. Distractions or challenges will not decrease your knowledge of the topic, so even when things go off-plan, speak confidently from the heart about what you know and your presentation will remain strong.

Presentation Skills Tips

The following tips and tricks can help presenters ensure effective, engaging presentations.

7 Presentation Skills

Practicing these seven presentation skills can help people polish their presentations.

Know Your Audience

When planning and delivering a presentation, remember who your audience is. For instance, are they experts in the field of study or beginners? This knowledge will determine what kind of vocabulary you can use and the level of detail with which you can discuss the topic. Knowing your audience is also connected to understanding the purpose of your presentation. For example, if the purpose of a presentation is to get a good grade in English class, then you should present with your English teacher's knowledge and expectations in mind.

Choose Your Tone of Voice

The tone of voice directly impacts the audience's levels of engagement in a presentation and can thus make or break a presentation. Presenters should speak confidently and persuasively when appropriate but always maintain a professional, respectable tone. They should avoid slang words and words with judgmental connotations, such as "duh" or "obviously." Instead, they should make their point through strong, well-explained evidence.

Pace Yourself

Alongside using an appropriate tone, presenters must also speak in a steady, even manner. Talking too fast or too slow will make it difficult for the audience to stay engaged. Instead, speak at a medium pace, just as you would if you were having a normal conversation.

People often start babbling when they get nervous. Speaking too fast during a presentation can confuse the audience and reduce the strength of the presentation. Practicing ahead of time will help you avoid this.

Watch Your Body Language

Engaging presenters appear strong and confident. To achieve this, you should check for the following body language before presenting:

Stand/sit up straight

Make eye contact with the audience

Use hand gestures when appropriate

Use various facial expressions

Proper body language can also mask nervousness when public speaking. Smile and stand up straight even if you're nervous and you will appear confident to your audience!

Be Succinct

To keep the audience's attention during a presentation, you should strive to get straight to the point. Visual aids should use short bullet points whenever possible and summarize the most important points of your ideas. You can go into more detail when speaking out loud, but still, try to stick to the most vital information.

Stay on Subject

A good way to keep your presentation to the point is by staying on topic. It can be tempting to go on tangents when public speaking by telling extra stories or going into too much detail about a topic. However, going down rabbit holes like that can distract your audience and cause them to lose focus. Instead, outline the most essential points you want to present and practice presenting just those ideas.

There's a reason practicing is mentioned more than once in this article. Practice entering the space you will present in, practice setting up your presentation if there are visual aids, and practice presenting the information all the way through. You should strive to reach a point where you can deliver the presentation without looking at many notes. Also, try to anticipate questions the audience will have and how you will address them.

Improving Presentation Skills

People can always improve their presentation skills, even if they think they have mastered them. To improve presentation skills, you can follow the following steps.

Be Interested

It is easier to give a compelling conversation when you are passionate about your presentation. If you have any input into what you present, try to select a topic you are genuinely interested in researching, writing, and talking about .

Know Your Topic

Do not try to present beyond your scope of understanding. Present information that you understand entirely and can thoroughly explain. This will increase your confidence and help ensure questions do not catch you off guard.

Take Deep Breaths

Giving a presentation can be overwhelming. Take a few deep breaths while you practice and before you present. This will calm any nerves and help ensure you speak calmly and steadily.

Taking care of your health can also improve your presentation! Drink water to stay hydrated and eat before you present!

Oftentimes, especially in school, people have to present in groups. Presenting with others can be challenging because each group member might have a different presentation style. It is extra important to practice a presentation several times with a group so everyone is on the same page about the purpose, what tone to use, how to pace the speech, and how to keep the audience engaged. Coordinating schedules with other group members to plan and practice the presentation can be tricky, so be sure to get started on the project long before the presentation date. Hence, everyone has time to contribute to and run through the presentation.

Benefits of Presentation Skills

Developing strong presentation skills can help in many areas of life. People have to give presentations in all kinds of scenarios, including when they are:

Completing assignments for school classes

Defending academic research

Applying for college scholarships

Explaining the results of a project at work

Trying to earn a promotion

Developing presentation skills can help people fearlessly approach the above situations and more. When strengthening presentation skills, people also strengthen their public speaking, professional communication, and writing and design skills. Mastering all of these makes people strong candidates for a variety of jobs and can make them more confident, capable people overall.

Presentation Skills Examples

Strong presentation skills can make or break a presentation. They can define the difference between letter grades, earning scholarships, and securing jobs. The following example demonstrates how presenters can apply the above skills in delivering an effective presentation.

Tony and Abigail are assigned to present the themes of Charlotte Brontë's novel Jane Eyre (1847). They have to give a five-minute presentation to their English teacher and the other students in their English class. What are the first steps they should take?

First, they must coordinate their schedules to ensure they have sufficient time to work on the presentation. They have a month before the due date, so they decide to meet once a week to plan independent tasks and coordinate their work.

At the first meeting, they should decide the purpose of their presentation and plan how to address it. Their goal is to inform the class and their teacher about Jane Eyre 's themes and demonstrate their understanding of the novel. They decide that they can do this through a PowerPoint presentation, in which they devote one slide to each theme. They select four themes and decide to discuss two each.

Next, they begin preparing the presentation. They use a shared PowerPoint to work independently but contribute to the same project. They use concise bullet points on the slides about the themes and write a more detailed outline for what to discuss when projecting those slides. They also include some images to help their audience visualize their points. Since they are presenting in school, they select formal vocabulary and use a calm, steady, professional tone.

In the week leading up to the deadline, Tony and Abigail meet up a few times to practice the presentation. They pretend they are walking into the classroom they will present in, and they make sure they can pull up the display on their computers without any problems. Once they have run through the presentation several times, they feel ready to present. On presentation day, they eat a filling breakfast, drink lots of water, and take some deep breaths. They make a few jokes while presenting but stay professional and on topic. They successfully deliver an engaging presentation!

Presentation Skills - Key takeaways

• To develop a presentation, identify the purpose, plan how to address it, prepare the materials, and practice presenting it.
• Presenters should know their audience, use a professional, steady tone of voice, and make eye contact with listeners.
• Presents should be succinct and stay o topic to keep the audience focused.
• When delivering a group presentation, start far in advance to coordinate schedules and presentation styles.

Frequently Asked Questions about Presentation Skills

--> what are the 7 presentation skills.

Know your audience, choose your tone of voice, pace yourself, watch your body language, be succinct, stay on subject, and practice. 

--> What are the 5 P's of presentation skills?

Purpose, Plan, Preparation, Practice, Present 

--> What are the qualities of a good presentation?

A good presentation is organized, succinct, and thoroughly practiced. The presenter should be enthusiastic and confident and speak with a professional tone at a steady pace. They should use some creative features and make eye contact with the audience. 

--> How can I give a good presentation?

To give a good presentation you should be knowledgeable about the topic and practice your presentation several times. You should know your audience and make consistent eye contact with them. You should also stand up straight, smile, and vary your facial expressions. 

--> What is the importance of presentation skills?

Developing strong presentation skills is important because presentations are a vital part of professional communication. Effective presentations can enhance a speaker’s academic and professional credibility. 

Test your knowledge with multiple choice flashcards

Which of the following presentation skills impacts the audience’s engagement the most?

Which of the following should presenters not do?

What is the best speed to speak when delivering a presentation?

Your score:

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John is preparing a presentation about the Krebs cycle. He identified his purpose, planned how he will address it, prepared a detailed presentation, and presented it to his entire science class. What did he do wrong?

He should have practiced his presentation before delivering it.  

Choosing tone of voice  

Frequently look down at their notes  

What is the first step when developing a presentation?

Identifying the goal of the presentation  

Sam is reflecting on his presentation and asking himself how long it should be and if it can be broken down into succinct sections. Which of the 5Ps of presentations is he addressing?

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30 Presentation Terms & What They Mean

Delivering a captivating presentation is an art that requires more than just confidence and oratory skills. From the design of your slides to the way you carry yourself on stage, every little detail contributes to the overall effectiveness of your presentation. For those who wish to master this art, getting familiar with the associated terminology is a great place to start.

In this article, we’ll explore “30 Presentation Terms & What They Mean,” shedding light on the key terms and concepts in the world of presentations. Whether you’re a professional looking to refine your skills, a student aiming to ace your next presentation, or just someone curious about the subject, this guide is sure to provide you with valuable insights.

Dive in as we explore everything from slide decks and speaker notes to body language and Q&A sessions.

Each term is elaborated in depth, giving you a comprehensive understanding of their meanings and applications. This knowledge will not only make you more comfortable with presentations but will also empower you to deliver them more effectively.

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Table of Contents

• Speaker Notes
• White Space
• Aspect Ratio
• Grid System
• Master Slide
• Infographic
• Data Visualization
• Call-to-Action (CTA)
• Color Palette
• Negative Space
• Storyboarding
• Bullet Points
• Eye Contact
• Body Language
• Q&A Session

1. Slide Deck

A slide deck, in its most basic sense, is a collection of slides that are presented in sequence to support a speech or presentation. The slides typically contain key points, graphics, and other visual aids that make the presentation more engaging and easier to understand.

Beyond merely displaying information, a well-crafted slide deck can tell a story, create an emotional connection, or illustrate complex concepts in a digestible way. Its design elements, including the choice of colors, fonts, and images, play a significant role in how the presentation is received by the audience.

2. Speaker Notes

Speaker notes are a feature in presentation software that allows presenters to add notes or cues to their slides. These notes are only visible to the presenter during the presentation. They can include additional information, reminders, prompts, or even the full script of the speech.

While the audience sees the slide deck, the speaker can use these notes as a guide to ensure they cover all necessary points without memorizing the entire speech. It’s essential to use speaker notes strategically – they should aid the presentation, not become a script that hinders natural delivery.

A template is a pre-designed layout for a slide deck. It typically includes a set design, color scheme, typefaces, and placeholders for content like text, images, and graphs. Templates can significantly reduce the time and effort required to create a professional-looking presentation.

While templates can be incredibly helpful, it’s important to choose one that aligns with the theme, purpose, and audience of the presentation. Customizing the template to match your brand or topic can further enhance its effectiveness.

4. Transition

In the realm of presentations, a transition refers to the visual effect that occurs when you move from one slide to the next. Simple transitions include fade-ins and fade-outs, while more complex ones might involve 3D effects, wipes, or spins.

Transitions can add a touch of professionalism and dynamism to a presentation when used correctly. However, overuse or choosing flashy transitions can be distracting and detract from the content. The key is to use transitions that complement the presentation’s tone and pace without overshadowing the message.

5. Animation

Animation is the process of making objects or text in your slide deck appear to move. This can involve anything from making bullet points appear one by one, to having graphics fly in or out, to creating a simulation of a complex process. Animation can add interest, emphasize points, and guide the audience’s attention throughout the presentation.

While animations can make a presentation more engaging, they must be used judiciously. Excessive or overly complex animations can distract the audience, complicate the message, and look unprofessional. As with transitions, animations should support the content, not detract from it.

6. Multimedia

Multimedia refers to the combination of different types of media — such as text, images, audio, video, and animation — within a single presentation. Incorporating multimedia elements can make a presentation more engaging, cater to different learning styles, and aid in explaining complex ideas.

However, it’s important to ensure that multimedia elements are relevant, high-quality, and appropriately scaled for the presentation. Additionally, depending on the presentation venue, technical considerations such as file sizes, internet speed, and audio quality need to be taken into account when using multimedia.

7. White Space

In the context of presentation design, white space (or negative space) refers to the unmarked portions of a slide, which are free of text, images, or other visual elements. Despite its name, white space doesn’t necessarily have to be white — it’s any area of a slide not filled with content.

White space can give a slide a clean, balanced look and can help draw attention to the most important elements. It can also reduce cognitive load, making it easier for the audience to process information. Good use of white space is often a key difference between professional and amateur designs.

8. Aspect Ratio

Aspect ratio is the proportional relationship between a slide’s width and height. It’s typically expressed as two numbers separated by a colon, such as 4:3 or 16:9. The first number represents the width, and the second represents the height.

The choice of aspect ratio can affect how content fits on the screen and how the presentation appears on different displays. For instance, a 16:9 aspect ratio is often used for widescreen displays, while a 4:3 ratio may be more suitable for traditional computer monitors and projectors.

9. Grid System

The grid system is a framework used to align and layout design elements in a slide. It’s comprised of horizontal and vertical lines that divide the slide into equal sections or grids.

The grid system aids in creating visual harmony, balance, and consistency across slides. It can guide the placement of text, images, and other elements, ensuring that they’re evenly spaced and aligned. It’s an important tool for maintaining a professional and organized appearance in a presentation.

10. Readability

Readability refers to how easy it is for an audience to read and understand the text on your slides. It involves factors such as font size, typeface, line length, spacing, and contrast with the background.

Ensuring good readability is crucial in presentations. If your audience can’t easily read and understand your text, they’ll be more likely to disengage. Large fonts, simple language, high-contrast color schemes, and ample white space can enhance readability.

11. Infographic

An infographic is a visual representation of information, data, or knowledge. They’re used in presentations to communicate complex data in a clear, concise, and engaging way. Infographics can include charts, graphs, icons, pictures, and text.

While infographics can effectively communicate complex ideas, they must be designed carefully. Too much information, confusing visuals, or a lack of a clear hierarchy can make an infographic difficult to understand. It’s important to keep the design simple and focus on the key message.

To embed in a presentation context means to incorporate external content, such as a video, a document, or a website, directly into a slide. When an object is embedded, it becomes part of the presentation file and can be viewed or played without leaving the presentation.

Embedding can be a useful tool to incorporate interactive or supplementary content into a presentation. However, it’s important to remember that it can increase the file size of the presentation and may require an internet connection or specific software to function correctly.

13. Palette

A palette, in terms of presentations, refers to the set of colors chosen to be used throughout the slide deck. This can include primary colors for backgrounds and text, as well as secondary colors for accents and highlights.

The right color palette can help convey the mood of a presentation, reinforce branding, and increase visual interest. It’s important to choose colors that work well together and provide enough contrast for readability. Tools like color wheel or color scheme generators can be helpful in choosing a harmonious palette.

14. Vector Graphics

Vector graphics are digital images created using mathematical formulas rather than pixels. This means they can be scaled up or down without losing quality, making them ideal for presentations that may be viewed on different screen sizes.

Vector graphics often have smaller file sizes than their pixel-based counterparts (raster graphics), which can help keep your presentation file manageable. Common types of vector graphics include logos, icons, and illustrations.

15. Mood Board

A mood board is a collection of images, text, colors, and other design elements that serve as visual inspiration for a presentation. It helps establish the aesthetic, mood, or theme of the presentation before the design process begins.

Creating a mood board can be a valuable step in the presentation design process. It can help you visualize how different elements will work together, communicate your design ideas to others, and maintain consistency across your slides.

16. Hierarchy

In design, hierarchy refers to the arrangement of elements in a way that implies importance. In presentations, visual hierarchy helps guide the viewer’s eye to the most important elements first.

Hierarchy can be created through the use of size, color, contrast, alignment, and whitespace. Effective use of hierarchy can make your slides easier to understand and keep your audience focused on the key points.

17. Stock Photos

Stock photos are professionally taken photographs that are bought and sold on a royalty-free basis. They can be used in presentations to add visual interest, convey emotions, or illustrate specific concepts.

While stock photos can enhance a presentation, it’s important to use them judiciously and choose images that align with your presentation’s tone and content. Overuse of generic or irrelevant stock photos can make a presentation feel impersonal or unprofessional.

18. Sans Serif

Sans serif refers to a category of typefaces that do not have small lines or strokes attached to the ends of larger strokes. Sans serif fonts are often used in presentations because they’re typically easier to read on screens than serif fonts, which have these small lines.

Some popular sans serif fonts for presentations include Helvetica, Arial, and Calibri. When choosing a font for your slides, readability should be a primary consideration.

19. Hyperlink

A hyperlink, or link, is a clickable element in a slide that directs the viewer to another slide in the deck, a different document, or a web page. Hyperlinks can be used in presentations to provide additional information or to navigate to specific slides.

While hyperlinks can be useful, they should be used sparingly and appropriately. Links that direct the viewer away from the presentation can be distracting and disrupt the flow of your talk.

PDF stands for Portable Document Format. It’s a file format that preserves the fonts, images, graphics, and layout of any source document, regardless of the computer or software used to create it. Presentations are often saved and shared as PDFs to ensure they look the same on any device.

While a PDF version of your presentation will maintain its appearance, it won’t include interactive elements like animations, transitions, and hyperlinks. Therefore, it’s best used for distributing slide handouts or when the presentation software used to create the deck isn’t available.

21. Raster Graphics

Raster graphics are digital images composed of individual pixels. These pixels, each a single point with its own color, come together to form the full image. Photographs are the most common type of raster graphics.

While raster graphics can provide detailed and vibrant images, they don’t scale well. Enlarging a raster image can lead to pixelation, where the individual pixels become visible and the image appears blurry. For this reason, raster images in presentations should be used at their original size or smaller.

22. Typeface

A typeface, often referred to as a font, is a set of characters with the same design. This includes letters, numbers, punctuation marks, and sometimes symbols. Typefaces can have different styles and weights, such as bold or italic.

The choice of typeface can significantly impact the readability and mood of a presentation. For example, serif typefaces can convey tradition and authority, while sans serif typefaces can appear modern and clean. The key is to choose a typeface that aligns with the purpose and audience of your presentation.

23. Visual Content

Visual content refers to the graphics, images, charts, infographics, animations, and other non-text elements in a presentation. These elements can help capture the audience’s attention, enhance understanding, and make the presentation more memorable.

While visual content can enhance a presentation, it’s important not to overload slides with too many visual elements, as this can confuse or overwhelm the audience. All visual content should be relevant, clear, and support the overall message of the presentation.

24. Call to Action

A call to action (CTA) in a presentation is a prompt that encourages the audience to take a specific action. This could be anything from visiting a website, signing up for a newsletter, participating in a discussion, or implementing a suggested strategy.

A strong CTA aligns with the goals of the presentation and is clear and compelling. It often comes at the end of the presentation, providing the audience with a next step or a way to apply what they’ve learned.

25. Thumbnails

In presentations, thumbnails are small versions of the slides that are used to navigate through the deck during the design process. They provide an overview of the presentation’s flow and can help identify inconsistencies in design.

Thumbnails are typically displayed in the sidebar of presentation software. They allow you to easily move, delete, or duplicate slides, and can provide a visual check for overall consistency and flow.

26. Aspect Ratio

27. interactive elements.

Interactive elements are components in a presentation that the audience can interact with. These could include hyperlinks, embedded quizzes, interactive infographics, or multimedia elements like audio and video.

Interactive elements can make a presentation more engaging and memorable. However, they require careful planning and should always be tested before the presentation to ensure they work as intended.

28. Placeholders

In the context of presentations, placeholders are boxes that are included in a slide layout to hold specific types of content, such as text, images, or charts. They guide the placement of content and can help ensure consistency across slides.

Placeholders can be especially useful when working with templates, as they provide a predefined layout to follow. However, they should be used flexibly – not every placeholder needs to be used, and additional elements can be added if necessary.

29. Master Slide

The master slide is the top slide in a hierarchy of slides that stores information about the theme and slide layouts of a presentation. Changes made to the master slide, such as modifying the background, fonts, or color scheme, are applied to all other slides in the presentation.

Master slides can help ensure consistency across a presentation and save time when making global changes. However, it’s important to note that individual slides can still be modified independently if necessary.

In presentations, a layout refers to the arrangement of elements on a slide. This includes the placement of text, images, shapes, and other elements, as well as the use of space and alignment.

Choosing the right layout can make your slides look organized and professional, guide the viewer’s eye, and enhance your message. Most presentation software offers a variety of pre-defined layouts, but these can usually be modified to better suit your content and design preferences.

10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask. If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective: Presentations aim to effect change in some way. What change do you want to see in your audience? Every presentation aims to change the audience in some way. For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber: Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention you need to grab it at the outset and try and hold on. You can do this in a number of different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there, and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments : Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words. For example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.” Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action: Remember, we want to change our audience in some way, so we need to make our ask in a clear and concrete manner.

Consider your call to action in terms of what you want your audience to think/feel/do:

• Think—“I want you to think about how you can improve your presentations.”
• Feel—“I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do—“I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing: Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well. This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery: A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience : You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and Practice: Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you start by reading your presentation in front of a mirror to get comfortable speaking your presentation. Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra: Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra. Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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