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Mastering Case Assignment Rules in Salesforce – A Step-by-Step Guide for Effective Case Management

Introduction.

Effective case management is crucial for organizations that use Salesforce as their customer service platform. Salesforce offers a powerful feature called case assignment rules, which automate the process of assigning cases to the right teams or individuals. In this blog post, we’ll explore the ins and outs of case assignment rules in Salesforce and learn how they can streamline your case management workflow.

Understanding Case Assignment Rules

Case assignment rules in Salesforce are a set of criteria that determine how cases are assigned to users or queues. These rules ensure that cases are routed to the appropriate team or individual based on specific characteristics or attributes of the case. For example, you can define rules to assign high-priority cases to a specialized support team or route cases from a specific region to a regional support manager.

When a new case is created or edited, Salesforce evaluates the case assignment rules to determine the most suitable owner for the case. The rules are processed in a specified order, and the first one that matches the case criteria is applied to assign the case. It’s important to understand how these rules work and how to configure them to meet your organization’s unique requirements.

Configuring Case Assignment Rules

To access the Case Assignment Rules setup in Salesforce, go to Setup and search for “Case Assignment Rules” in the Quick Find box. This will take you to the Case Assignment Rules page, where you can create and manage your rules.

When creating or editing a case assignment rule, there are three key components to consider: rule entry criteria, assignment actions, and rule order.

The rule entry criteria define the conditions that a case must meet in order for the rule to be applied. You can specify criteria based on various attributes such as case origin, case type, case priority, or any custom fields you have added to your cases.

The assignment actions determine how the case will be assigned when the rule is applied. You can choose to assign the case to a specific user or queue, or even assign it to the case’s parent account or contact. Additionally, you can configure email notifications or escalation actions for certain cases.

It’s worth noting that you can have multiple assignment rules to handle different case scenarios. Salesforce allows you to specify the order in which these rules are evaluated. This allows for greater flexibility and ensures that cases are assigned correctly even in complex scenarios where multiple rules may apply to the same case.

In complex case assignment scenarios, you may need to use formula-based rule criteria. Formulas allow you to define more advanced conditions based on multiple attributes or calculations. This can be particularly useful when you have intricate routing requirements or need to assign cases based on a combination of factors.

Additionally, you can incorporate custom fields and objects in your case assignment rules. This means you can leverage any customizations or extensions you have made to Salesforce to tailor the assignment process to your organization’s specific needs. For example, if you have custom fields that capture region information, you can create rules to assign cases based on the region field.

Testing and Validating Case Assignment Rules

Before deploying your case assignment rules in a live environment, it’s crucial to thoroughly test and validate them. Salesforce provides several tools and best practices to help you in this process.

One effective method is to use sample test cases that cover various scenarios. Create cases that match the criteria defined in your rules and ensure that they are assigned correctly. This allows you to validate the accuracy of your rules and make any necessary adjustments.

After executing your test cases, analyze the assignment results and fine-tune your rules as needed. Keep an eye out for any unexpected or incorrect assignments and investigate the underlying rules and criteria that may have caused them. By continually monitoring and refining your rules, you can ensure the highest level of accuracy and efficiency in case assignment.

In addition to initial testing, ongoing monitoring of case assignments is vital to identify any issues that may arise. Salesforce provides reports and dashboards to help you track case assignment metrics and gain insights into potential performance bottlenecks or areas for improvement.

Optimizing Case Assignment for Efficiency

To further optimize your case assignment process, consider implementing the following best practices:

Assigning cases to queues instead of individual users: Queues allow for better load balancing and easier management of cases. Instead of assigning cases directly to individual users, create queues for different teams or roles and assign cases to these queues. This ensures that cases are distributed evenly and can be easily re-assigned if needed.

Leveraging assignment rules with round-robin or load balancing logic: If you have multiple users or teams within a queue, you can configure your assignment rules to distribute cases in a round-robin or load-balanced manner. This ensures that each user or team gets an equal share of cases and prevents any one individual from being overwhelmed with assignments.

Incorporating automated case escalation and reassignment: For certain types of cases or situations, it may be necessary to automatically escalate or reassign cases if they are not resolved within a specified timeframe. Salesforce provides workflow rules and escalation rules that can be used in conjunction with case assignment rules to automate these processes. This helps ensure that cases are promptly addressed and prevents any potential bottlenecks or delays.

Troubleshooting Common Case Assignment Issues

While case assignment rules are designed to streamline your case management workflow, there may be instances where issues arise. Here are some common problems that you may encounter and how to address them:

Identifying and resolving common assignment rule errors: Sometimes, case assignment rules may not function as expected due to incorrect configuration or conflicting criteria. It’s important to review your rule definitions and criteria to identify any potential errors and make the necessary corrections. Additionally, Salesforce provides detailed error messages and logs to help diagnose any issues that arise.

Handling conflicts and overlapping assignment criteria: In complex case assignment scenarios, it’s possible for multiple rules or criteria to match a single case. Salesforce has a built-in rule order feature that allows you to specify the evaluation order of your rules. By carefully organizing and prioritizing your rules, you can avoid conflicts and ensure that cases are assigned according to your desired logic.

Addressing performance concerns and bottlenecks: As your organization’s case volume grows, it’s essential to monitor the performance of your case assignment process. If you notice any bottlenecks or delays in case assignment, evaluate the efficiency of your rules and consider optimizing them. This may involve refining your rule criteria, reordering rules, or implementing performance enhancements such as custom indexing or caching.

Mastering case assignment rules in Salesforce is key to efficient and effective case management. By understanding the fundamentals of case assignment rules, configuring them correctly, testing and validating them thoroughly, and continuously optimizing their performance, you can streamline your case management workflow and provide exceptional customer service. Remember to regularly monitor and fine-tune your rules to ensure they align with your organization’s evolving needs. With the right approach and utilization of case assignment rules, you can enhance your customer support processes and deliver timely resolutions to your customers’ cases.

Related articles:

• Mastering Salesforce Assignment Rules – Simplifying Lead and Case Distribution
• Demystifying Assignment Rules in Salesforce – A Comprehensive Guide for Sales Success
• How to Set Up and Optimize Salesforce Assignment Rules for Enhanced Sales Team Efficiency
• The Ultimate Guide to Lead Assignment in Salesforce – Mastering Round Robin Distribution

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Configuring the “Assign using active assignment rules” checkbox

There are certain behaviors in Salesforce that I classify as particularly pesky. Like the mosquito buzzing your ear while you sleep, kind of pesky. Invariably with these types of problems it becomes worth turning on the proverbial lights, hunting down the offending pest and… well you know, “dealing” with it. It won’t change the world but sure feels better to have done it.

That being said, one of my favorite pesky Salesforce.com problems to have dealt with is controlling the default setting on the “Assign using active assignment rules” checkbox on Lead and Case records.

Description: This checkbox field allows users who have manually created a new Lead or Case record to use the system’s pre-defined assignment rules to route the record to the correct owner/queue. The field appears on the Edit page layout and seems defaulted to the wrong setting for the situation more often than not.

Problem: Unlike normal checkbox fields in Salesforce.com, setting the default behavior for this field is not done in the field edit list on the object and it is not readily apparent where the behavior is set.

Here is the checkbox on the bottom of the Lead layout in edit mode: (Default set to False in both examples)

Here is the checkbox on the bottom of the (open) Case layout in edit mode:

The Solution: For both the Cases and Leads object the default behavior is set in their respective page layouts and if that is not elusive enough, it is buried in the page layout properties option dialog box.

Once you know where to look it is simple to make the needed changes.

Steps to find the behavior options and set defaults to either True or False: (Using Cases object as the example)

• Your Name: Setup:
• In the left-hand menu list select: Cases: Page Layouts: Choose a Page layout
• In the newly presented dialog box, find the  Case Assignment  section: Check or Un-check the checkbox labeled “Select by default”
• Save: the Layout

Screenshot of the edit page for a Case Page layout and the default behavior setting:

Commentary: As frustrating as it is to need to manage the default settings for these checkboxes differently than for other checkboxes, there is merit to the method.

Consider now the value of this more granular control of this field that Salesforce has given you. On normal fields you may only default a checkbox field to True or False and that setting applies across all situations. To create anything more dynamic requires custom engineering. (e.g. triggers, VF pages).

So, here is an example of it in action: Imagine you have enabled Lead assignment rules in your organization. Imagine also that you have both Sales Administrators sales reps that manually enter Leads into the system from time to time.

Sales reps create Leads for themselves so they would prefer to have the Active Assignment default to False whereas the Sales Admin that never owns Leads would prefer to have the Active Assignment default to True. If these checkboxes behaved like ordinary checkboxes you could only satisfy the needs of one group. However, by assigning different page layouts and setting the default behaviors on each layout you can meet the needs of both groups–a novel concept I know.

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Privacy overview.

'Assign using active assignment rules' checkbox always checked by default

Lead or Case Assignment Rules trigger every time a Lead or Case is edited because the "assign using active Assignment Rules" checkbox is checked as default.

To resolve in Salesforce Classic:

• Go to  Setup 
• Navigate to Customize | Cases | Page Layouts  
• Click Edit  next to the relevant layout. 
• On the Layout console click on Layout Properties
• Un-check on the 'Default' against the 'Case Assignment Checkbox' to disable
• Click OK  and save the changes to the Page Layout

To resolve in Lightning Experience:

• Navigate to Setup by clicking on the Gear icon and clicking  Setup
• Click the  Object Manager tab
• Select  Case and click Case P age Layouts on the left
• Edit the relevant layout
• On the Layout console click  Layout Properties
• Click OK  and save the changes to the Page Layout

To force case assignment rules, enable the 'Default' checkbox and disable the "Show on edit page" checkbox   under   Case Assignment Checkbox . This will remove the ability for users to turn off case assignment when editing or creating a case. If both checkbox options are enabled, the Assignment checkbox is displayed when creating and editing a case and is checked by default.

NOTE:   Unlike the Case object, the Lead object   requires   the 'Show on edit page' checkbox to be enabled when the "Default" checkbox is enabled.

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Case Assignment Rule in Salesforce

In this Salesforce tutorial, we will learn the case assignment rule in salesforce . In addition to this, we will also see step-by-step how to create case assignment rules in salesforce Lightning and Salesforce Classic.

While working in an organization that uses salesforce, I got a requirement where I need to assign cases to a specific team and team member. So, to fulfill this requirement, we create a salesforce case assignment rule.

If you want to learn How to create case assignment rules in Salesforce Lightning and Salesforce Classic , you have come to the right place.

The following are the topics that we will cover in this salesforce tutorial:

• Case assignment rule in Salesforce
• Component of case assignment rule in Salesforce
• Fields used in case assignment rule in Salesforce
• How to create case assignment rule in Salesforce Lightning
• How to create case assignment rule in Salesforce Classic

Table of Contents

Case assignment in Salesforce is the process of allocating a case to a certain team or teammate within an organization. A case assignment can be assigned in a variety of ways, either manually or in accordance with assignment criteria.

But, in this article, we will only focus on the case assignment rule in salesforce. So, a case assignment rule in salesforce is a process that automatically assigns cases to the appropriate team or teammate based on specific criteria.

This help in handling the case management procedure, speeding up responses, and boosting customer satisfaction. Also, it aids in enhancing both general effectiveness and customer service.

With this, we got an overview of the case assignment rule in salesforce. Now, we will move forward and understand its main components.

In Salesforce, the case assignment rule revolved around two main components such as case rule and case criteria.

• Case Rule: A case rule defines one or more than one condition that must meet to be assigned to a specific user. We can add as many rule entries as we want to a single assignment rule.
• Case Criteria: Case criteria are the conditions that are based on different factors such as case origin, status, type, etc.

In conclusion, the case assignment rule matches the case criteria first and then the case rule assigns the case to the appropriate user or queue.

With this, we got an overview of how the case assignment rule works in salesforce. Now, we will move ahead and try to understand the common fields used in the case assignment rule.

Some of the common fields used in Case Assignment Rules are given below:

• Order: This field is used to specify the order of the case entries in which we want to execute the case rule.
• Criteria: This field is used to specify the case condition that must meet with the case to whom it is assigned.
• User: This field specifies the salesforce user or team to whom the case is assigned.
• Email Template: This field is used to specify the email template that we want to use to send emails.
• Predefine case team: This field defines predefined case teams to add to the case.
• Replace existing predefine case team: This field replaces the existing predefined case team with a specified case team if the case condition meets.

With this, we have learned some common fields used in the salesforce case assignment rule. Now, we will move further and learn how to create case assignment rules in Salesforce Lightning .

Read: How to remove new event button from case object in salesforce

Here are the steps to create a case assignment rule in Salesforce Lightning:

Step 1:  Log in to your Salesforce account and go to  Setup .

Step 2:  In the Quick Find box, type  Assignment Rules , then select  Case Assignment Rules located under Services.

Step 3:  Click  New  to create a new case assignment rule.

Step 4:  Enter a  Rule Name  for the case rule. Here, I create the Rule “High Priority Case” .

Step 5:  Activate the rule by clicking the  Activate  button. Activating this rule will deactivate the current case assignment rule automatically as at one time only one rule is activated.

Step 6:  Click  Save  to save the rule.

Step 7:  Select the  Rule Name  and open it to add case assignment rules.

Step 8:  Click  New  to create multiple rule entries under this rule.

Step 9:  Set the  Rule Order  in which these rule entries will process.

Step 10:  Define the criteria that will trigger the rule. This can include fields like case origin, cause status, and cause type. Here, I set the criteria for “Case Priority equal to High” .

Step 11: Specify the user or queue to whom we assign the case when a case meets the criteria. Here, I assign it to the “ User “.

Step 12: Optionally, we can also choose the email template for the case assignment rule.

Step 13: In addition to this, we can select predefined case teams and also replace existing predefined case teams.

Step 14: Click  Save  to save the case assignment rule.

Step 15:  Test the rule by creating a test case that meets the criteria, and ensures that it is assigned correctly.

Note: Always check the checkbox “Assign using active assignment rule” to assign newly created case according to case assignment rule.

Once our case assignment rule is created and tested, Salesforce will automatically assign incoming cases based on the criteria we’ve defined.

With this, we learned to  create the case assignment rule in Salesforce Lightning . Now, we will move and learn to create the case assignment rule in Salesforce Classic .

Read How to Enable Email to Case in Salesforce

Here are the steps to create a case assignment rule in Salesforce Classic:

Step 1:  Log in to your Salesforce Classic account. Click on  Avtar  and then select  Switch to Salesforce Classic .

Step 2:  Go to the  Setup  menu in Salesforce Classic and click on the  Build  section.

Step 3:  Click on the  Case  object under the  Customize  section.

Step 4:  Then, click on  Case Assignment Rules .

Step 5:  Click  New  to create a new case assignment rule.

Step 6:  Enter a  Rule Name . Here, I create a rule with the name Case Number Assignment .

Step 7:  If we want to activate the rule click on the  Activate  button.

Step 8:  Click  Save  to save the rule.

Step 9:  In order to add case assignment rules, select the  Rule Name .

Step 10:  Click  New  to create new rule entries.

Step 11:  Specify the  Rule Order  in which the rule should be evaluated if we have multiple rules.

Step 12: Define the criteria that the lead record must satisfy in order for the rule to be triggered. Any field on the lead record can be used to define your criteria. Here, I set criteria Case Number should be greater or equal to 00001001.

Step 13: Define the actions that should be taken when a case meets the rule criteria such as assigning the case to User, Queue, and Partner User. Here, I define an action that case should be assigned to Case Queue.

Step 14: As an additional option, we can select the email template to whom we want to assign the case assignment rule.

Step 15: We also have the option of choosing predefined case teams or changing the current predefined case teams on the case.

Step 16: To save the case assignment rule, click Save .

Step 17: By developing a test case that meets the requirement, we can confirm that our rule is functioning correctly.

With this, we learned how to create the case assignment rule in Salesforce Classic.

You may also like to read the following Salesforce tutorials.

• How to Delete a Case in Salesforce
• How to Close a Case in Salesforce
• How to Create a Case in Salesforce

In conclusion, Salesforce’s case assignment rules let us automatically allocate incoming cases to the right sales team members or queues based on predefined criteria.

Both Salesforce Classic and Salesforce Lightning provide a simple procedure to create a case assignment rule which will help our sales team work more effectively and efficiently.

In addition to this, the following are the topics that we have discussed:

I am Bijay Kumar, the founder of SalesforceFAQs.com. Having over 10 years of experience working in salesforce technologies for clients across the world (Canada, Australia, United States, United Kingdom, New Zealand, etc.). I am a certified salesforce administrator and expert with experience in developing salesforce applications and projects. My goal is to make it easy for people to learn and use salesforce technologies by providing simple and easy-to-understand solutions. Check out the complete profile on About us .

SimplySfdc.com

Sunday, december 6, 2020, salesforce: case assignment rules not working.

• Case or Lead Assignment Rules fail to set the Owner
• Assignment rule does not fire on Cases created through Email-to-Case
• Why Salesforce assignment rule is not working?

Thanks for the info..It was helpful

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How to Apply Case Assignment Rules in Flow

May 18, 2023 Yumi Ibrahimzade Actions , Automation , Flow , Flow Actions , Flow Packages , Packages 26

The case object is a core part of the Salesforce platform. It helps manage and track customer issues and inquiries. You can use this standard object to handle support requests effectively. The case object acts as a central repository for recording and monitoring customer interactions. It allows you to streamline your customer service processes. In order to improve the support efficiency, it is important to assign cases to the right teams or individuals. Although you can manually assign the record, it is possible to use the standard case assignment rules as well. Case assignment rules determine how cases are assigned to users or put into queues.

When you create a new case record, you can just mark "Assign using active assignment rule" to run case assignment rules.

However, if you are creating the case record using Salesforce Flow, there is no standard option to run the case assignment rules. This option exists just for lead assignment rules. Moreover, when you create a case using flow, you have to set the correct owner id. Otherwise, the system doesn't run the case assignment rules and assigns the case to the current user. If you really want to use the logic that you have in your assignment rule, you will have to build the same logic again in the flow.

In this post, you can find a custom invocable action (Apex class) that runs case assignment rules for any case record that you want.

How to Use the Action

1-  Install the action using the installation links below.

2-  Add a new action to your flow and search for "Apply Case Assignment Rules", this is the name of the action that you installed.

3- Give a name to the action and provide the id of the case record that you want to assign.

You can use this action in any flow type that supports the action element.

Here is a screen flow that clones a case record with its related records. It uses this custom action to assign the new case record. Read this post to learn how to create a flow to clone a record with its related records.

Installation Links

Use this link to install in production or developer edition environments.

Use this link to install in sandbox environments.

25 Comments

Is that a future method or synchronous?

It is synchronous.

Hi Yumi, I tried using this on a case after save flow as an immediate action on create and it doesn't work. However, if I add a scheduled path of 0 min after creation, it works. Do you know of this limitation? Thanks!

I'm also noticing that this doesn't work when a guest executes a screen flow from a public page which creates the case.

Is your screen flow working in system context - view all data?

Hi Jay, It works in asynchronous path as well. I will check if it is possible to use it in the immediate path.

Thank you, I don't have to code this now.

You are welcome!

Hey Yumi, Case is assigned but email is not fired to members of queue? Any suggestions?

Hi Priyanshu, You are right. I just added it to the code and uploaded the package again. Can you please try with the new version?

Thanks Yumi, Can you please provide the url for new version?

Yumi, waiting for your response.

Is there a way to verify (in a flow decision), using a formula or some other way, if the "Assign using active assignment rule" is checked? I have a user case where the Assignment rules need to be triggered within the flow ONLY when the checkbox "Assign using active assignment rule" is checked, but I cannot find a way to do so. Any ideas?

"Assign using active assignment rule" is not a field on the object, so I think unfortunately it is not possible to get this information.

Hey Yumi Ibrahimzade, Not working in production or can you please provide url for update version? Thanks in advance 🙂

Thank you so much for this package. I just came across the need for this and then found your solution. It works exactly as expected.

I am glad that you found it useful!

Thanks Yumi, It helped me a lot to resolve my issue!

I am glad that you liked it Nadia!

Thanks for the post, Yumi, would you be willing to publish the code in a code snippet?

You are welcome Andy. Here is the code:

public class ApplyCaseAssignmentRules { @InvocableMethod (label='Apply Case Assignment Rules') public static void CaseAssign(List CaseId) { Database.DMLOptions dmo = new Database.DMLOptions(); dmo.assignmentRuleHeader.useDefaultRule= true; dmo.EmailHeader.TriggerUserEmail = true; Case Cases=[Select id From Case Where Case.id in:CaseId]; Cases.setOptions(dmo); update Cases; } }

I am using this action in a trigger flow (After Save), but it's not working, I should a scheduled path if I wanted to work, any suggestions please ? Thank you

Hi, You should use this action in a scheduled or asynchronous path.

I am trying to install in sandbox and getting this error: ApplyCaseAssignmentRulesTest: Method does not exist or incorrect signature: void startTest() from the type Test

Worked perfect in a screen flow with no Scheduled or Asynchronous path.. Thanks!

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