best video essay youtube channels reddit

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10 best youtubers for gaming video essays, according to reddit.

From Jacob Geller to Game Maker's Toolkit, there are tons of YouTube channels for video game fans or makers who enjoy in-depth analysis.

Although video games can be mindless fun at times, some of the biggest releases of the later half of this year have included The Last of Us: Part 1 and the upcoming God of War: Ragnarök , titles that serve to highlight video games as an art form to rival traditional media. When it comes to what makes games like these work, YouTube has any gaming enthusiast covered.

From essayists who focus on the storytelling element of video games like Jacob Geller to ones that go in-depth to take apart the mechanical side of creating video games like Game Maker's Toolkit or even GDC, these are the channels that Reddit thinks fans should be checking out.

When most people think of video essays, they tend to think of channels where a single person presents their thoughts on a variety of topics but GDC is a little different. The name stands for Game Developers Conference and the YouTube channel presents clips and full talks from professionals.

Redditor rebilax13 comments that you can "never go wrong with GDC" as you get to "hear from the industry themselves." Whilst analysis from an outsider is always interesting, there's something about hearing developers, artists, and producers talk about their own methods of bringing video games to life that's uniquely insightful.

Writing On Games

Focusing on game design and what makes video game narratives so powerful , Writing on Games presents video game essays and reviews in a sharp and engaging style that has won the channel many fans over the years. That includes Redditor Party_McFly710 who rates them as a top channel when it comes to "general story analysis" for video games.

Whilst the channel isn't afraid to criticize games for their shortcomings, a lot of their videos involve going in-depth and taking apart exactly why highly-rated games like The Legend of Zelda: Breath of the Wild , Elden Ring , and The Last of Us are so effective. Even better, Writing on Games generally draws attention to small details and game elements that most people would never pick up on.

Matthewmatosis

Well-researched, well-edited, and interesting video essays often take a lot of time to put together, which is why they aren't always easy to find. For those who don't mind infrequent uploads, Matthewmatosis provides just that, presenting videos that very obviously have a ton of thought and time put into them.

Redditor GhettoRussianSpy says they "wholeheartedly recommend" the channel and calls it "thought-provoking." Whereas some channels attempt to make videos about the most relevant game to ensure views, it's obvious that Matthewmatosis simply pursues whatever interests him at that time, presenting a fascinating dissection of Death Stranding nearly a year after Hideo Kojima's divisive title was released.

For retrospectives on awesome older video games , there are few channels that do so as effectively and entertainingly as Raycevick. Redditor Malix82 recommends the channel for "lengthy deconstructions" of exactly how and why a game once "made waves" or came to be perceived the way it is.

With his "... x Years Later" series, which includes "Metro Exodus... 3 Years Later" and "Need for Speed: Most Wanted... 13 Years Later," Raycevick uses the advantage of hindsight to look at games from a different perspective to usual and sometimes even challenge people's perceptions. Along with covering a wide range of games from different periods, Raycevick offers something for everyone.

Noah Caldwell-Gervais

There are plenty of channels that offer extremely long-form and comprehensive video essays on games but very few go to the extremes of Noah Caldwell-Gervais whose "Thorough Look" series has episodes that break the 5-hour mark. It's not just quantity he provides though as, according to Redditor Frittenbudenpapst , "His analysis, critique and description of games is just stellar."

"Whilst his almost-exclusive use of gameplay footage might not appeal to those who like more flashy and visually engaging video essays, it helps him to effectively capture the feel of the games he talks about and that's something his fans appreciate. This is especially true as he often talks about games where the atmosphere is one of the most important elements.

Tongue-in-cheek humor and sharp critiques go hand-in-hand in Whitelight's video essays, which often take on critically-lauded or critically-panned games and offer an interesting take. Whilst it's not a channel for fans who like their video essays to be completely serious, there are good reasons why Redditors like BrandalfFTW consider him one of "the best."

For example, despite taking a more humorous approach to the YouTube format , Whitelight's critiques tend to be fairly balanced, taking into account arguments for and against the games he takes on. Whilst no viewer is likely to agree with all of his opinions, that's a part of the charm of Whitelight's channel.

Though Hbomberguy takes on everything from politics and conspiracy theories to TV shows, some of his most popular and most compelling videos are those where he simply discusses video games. Redditor AMtheVile is one fan who says they "really like" his video game content.

Though his approach to video games can be divisive, often taking extreme stances on beloved video game franchises like The Elder Scrolls and the Fallout series and presenting his views in an over-the-top, impassioned way, the level of effort he puts into making his videos well-researched and visually interesting is something anyone can appreciate.

With the description on YouTube reading simply "Insightful gaming videos," Ahoy manages to perfectly capture why fans love the channel's video essays so much. Although not exclusively about video games, with many historical videos as well, their visually striking and perfectly composed video game essays easily rival that of completely game-focused channels.

That's why Redditor GustavGarlicBread calls them "amazing" at what they do, adding that they have "extremely clean editing, and original music to top it all off." Whilst this means uploads are infrequent, each essay has so much originality that they're more than worth the wait.

Game Maker's Toolkit

Presented by British video game journalist and game developer Mark Brown, Game Maker's Toolkit aims to deliver exactly what the channel name promises which is to help with the viewer's understanding of how games are made. Though this technical approach of drawing attention to how games are crafted is great for budding game developers, it's also fascinating as a fan of games too.

One of those fans is Redditor nas1992 who comments that the channel is their "favorite" when it comes to gaming video essays. Rather than focusing on a specific game in each video, Brown nearly always dedicates each one to a particular, and usually small, aspect of game design, providing a much more technical perspective.

Jacob Geller

Though he does consider specific elements of game design in his gaming video essays, the unique appeal of Jacob Geller's YouTube channel is that they often provide deep and interesting reflections on the thematic story elements of great games. For fans of the story-telling side of video game creation, there are few better than Geller.

Redditor Frosch90 recommends the channel for anyone "into a more intellectual and "artsy" approach to games." Taking in a variety of sources that go far beyond what most YouTube video essays consider, Geller's approach is just as thorough as those on the more technical side of video games which helps make each one a treat to watch.

NEXT: 10 Best YouTube Channels For Film Video Essays, According To Reddit

Favoree's guide to YouTube

13 Best Video Essay YouTubers in 2024 According to Viewers

Tamara Indriana

First of all, what even is a video essay ?

The line between video essays and documentaries is often muddy. While both video essays and documentaries use audiovisual elements to convey ideas and narratives, they differ in their focus, narrative structure, visual style, and intended audience.

Video essays offer critical analysis and interpretation of visual media, while documentaries provide factual information on real-life events and experiences. One key tip to distinguish between the two is that documentaries focus on getting answers from primary sources , like conducting interviews.

Video essays have gained popularity in recent years, particularly on YouTube. The accessibility of digital editing tools and visual media makes it easier than ever for aspiring filmmakers, critics, and scholars to produce and share their own video essays with the world.

In this article, we have compiled a list of the best video essayists on YouTube. Join us as we unravel the intricacies of these digital storytellers who put their viewers on the edge of their seats.

If video essays are not your cup of tea and you’re looking for something more educational, check out our article on the best documentary YouTube channels .

13 Top Video Essay YouTube Channels in 2024

This list is compiled from the opinions of  Favoree  and  Reddit  users.

In no particular order:

1.  EmpLemon  – 1.2M Subscribers

Emplemon blends elements of documentary-style storytelling with humor and cultural critique. Through his videos, Emplemon tells stories about internet culture, dissecting its quirks with razor-sharp wit and insight.

His contents elicit a rollercoaster of emotions, from laughter at absurd internet phenomena to contemplation of the impact of online communities on society.

2.  ContraPoints  – 1.8M Subscribers

Natalie Wynn, better known as Contrapoints, makes incisive video essays about social topics. Initially gaining fame for providing leftist rebuttals to right-wing content, Wynn’s dark humor and elaborate productions captivate audiences.

While her style has evolved to include more intimate settings, Wynn’s content remains intellectually stimulating, featuring detailed philosophical discussions presented in a visually stunning manner.

Natalie is not only an icon for her video essays, she’s also one of the most influential Trans creators on YouTube .

3.  ColdFusion  – 4.7M Subscribers

ColdFusion is a prominent YouTube channel making high-quality videos on corporations and their scandals. The channel’s soothing narration style contributes to a relaxing viewing experience.

With professional editing and a focus on interesting subject matter, ColdFusion delivers compelling insights into the latest trends and developments shaping the world of business and technology.

Check out our article on the best economics YouTube channel if you’re interested in improving your financial knowledge!

4.  Wendigoon  – 3.4M Subscribers

Wendigoon’s exploration of horror and supernatural phenomena certainly gives viewers goosebumps. With a focus on topics like urban legends , paranormal encounters, and mysterious occurrences, Wendigoon delivers chilling narratives that leave viewers intrigued and unsettled.

The channel’s immersive storytelling and atmospheric visuals evoke a sense of unease, drawing audiences into the eerie world of the unknown. Wendigoon’s expertly crafted videos combine suspenseful narration with haunting imagery, creating an unforgettable viewing experience.

Can’t get enough of chilling true crime stories? Our article on the best true crime YouTube channels will help you find more creators to watch.

5.  hbomberguy  – 1.6M Subscribers

Hbomberguy is a highly respected YouTuber famous for his well-researched video essays. With a focus on various topics ranging from video games to social critiques of modernity, Hbomberguy delivers arguments backed by cited facts. His recent video that exposed Internet Historian has gotten the most attention and discourse.

Despite a sporadic upload schedule, his content is eagerly anticipated, offering deep dives into internet culture and thought-provoking analyses.

6.  Kurzgesagt – In a Nutshell  – 21.8M Subscribers

Kurzgesagt is incredible at explaining complex scientific concepts and philosophical ideas in a simple way. Through stunning art and animation, Kurzgesagt brings these topics to life.

Covering a wide range of subjects from space exploration to biology, the channel’s videos are both educational and visually captivating, leaving viewers feeling inspired and enlightened. Kurzgesagt offers an immersive journey into the wonders of the universe, sparking curiosity and wonder in audiences worldwide.

7.  Fredrik Knudsen  – 1.2M Subscribers

A cult favorite, Fredrik Knudsen’s acclaimed series “Down the Rabbit Hole” investigates obscure corners of the internet and perplexing aspects of history.

Known for his unbiased and objective approach, Knudsen presents his subjects in a neutral manner, allowing facts to speak for themselves. His thought-provoking content offers insights into the complexities of human experiences and internet phenomena.

8.  blameitonjorge  – 1.7M Subscribers

Blameitonjorge is beloved for his videos centered around lost media, creepy events, and obscure topics. With a soothing and friendly voice, Jorge’s narration style is modest, respectful, and intelligently humorous, offering a refreshing contrast to typical list-making channels.

His videos cover a diverse range of subjects, including UFO sightings, nostalgia, horror movies, true crime, and Mexican urban legends, all presented with meticulous research and informative editing. Blameitonjorge’s efforts to uncover unanswered mysteries and controversies breathe new life into forgotten topics.

9.  Solar Sands  – 1.3M Subscribers

Solar Sands, an American YouTuber, specializes in video essays analyzing and reviewing art, culture, and archaeology. His long form contents concentrate on retrospectives on various aspects of artistic quality, including the history of low-resolution paintings in Minecraft and analyses of artists like Trevor Henderson .

Solar Sands’ content offers unusual insights into the world of art and culture, appealing to viewers interested in thought-provoking discussions and analyses.

10.  Philosophy Tube  – 1.5M Subscribers

Abigail Thorn, AKA Philosophy Tube, is a British YouTuber exploring philosophy, politics, and personal identity through theatrical presentations and insightful discussions. Abigail’s well-researched content creates a deeper understanding of complex topics and provides support for those grappling with personal identity.

Her inclusive and authentic approach transforms philosophical concepts into accessible narratives, while her openness about her transgender journey inspires self-acceptance in viewers. With a blend of academic rigor and theatrical flair, Philosophy Tube continues to educate and entertain her audiences.

Want a deeper understanding of philosophy without breaking the bank? Check out the best philosophy YouTube channels to learn more!

11. Super Eyepatch Wolf – 1.7M Subscribers

John Walsh, also known as Super Eyepatch Wolf , is an Irish YouTuber renowned for his analytical-style videos primarily focused on anime, with occasional forays into manga and video games.

Unlike many other anime YouTubers, his presentation style stands out for its calm and passionate delivery. His content resonates with audiences seeking thoughtful analysis and insightful commentary.

12. Folding Ideas – 920K Subscribers

Dan Olson or Folding Ideas is a YouTube channel offering long-form video essays on internet culture. From NFTs to nuggets, he makes any topic interesting and will leave you looking for more.

While the writing can occasionally seem overly clever, Dan Olson’s thoroughly researched insights provide valuable perspectives into tech grifts and other media. Despite only uploading every few months, the channel’s in-depth and insightful content is highly appreciated by viewers.

13. Jacob Geller – 1.2M Subscribers

Jacob Geller offers thought-provoking video essays that seamlessly blend topics such as video games, history, politics, and more. With a dark yet empathetic tone, Geller digs deep into philosophical, ethical, metaphysical, and psychological themes, using gaming as a springboard for discussions.

Whether discussing a specific video game mod or architectural design, Jacob’s talent shines through in his insightful videos, offering a deep exploration of video games with surprising depth.

Why are video essays important?

Video essays are important as they provide a platform for creators to offer nuanced interpretations and critical perspectives on various subjects. They serve as engaging educational tools, stimulating discussions and deepening understanding of visual media and cultural phenomena.

What are the benefits of video essays?

Video essays offer benefits such as fostering critical thinking, providing accessible and entertaining educational content, and offering a fresh approach to the analysis and exploration of visual media.

What’s the difference between a video essay and a documentary?

The difference lies in their focus, narrative structure, visual style, and intended audience. While video essays offer critical analysis and interpretation of visual media, documentaries provide factual information on real-life events and experiences, often by obtaining answers from primary sources through interviews.

Is video essay a genre?

Video essay is not a genre in the traditional sense. Rather, it is a format or style of content creation that can encompass a wide range of subjects and approaches, from film analysis to cultural critique.

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The Best Video Essay Channels, Ranked

Cinephiles and film buffs owe it to themselves to check out these YouTube channels which brilliantly analyze and explain movies using video essays.

If you’re a die-hard movie fan, you don’t have to be a hardcore collector to know that you can find a lot of your special features free on YouTube – from movie trailers and top-ten lists to reaction videos and cast-and-crew interviews. But the crème de la crème for any budding cinephile is YouTube ’s subculture of video essayists.

The best of these content creators, particularly those focused on dissecting and analyzing film and television, give viewers a lot of food for thought, making them consider things they hadn’t before, even when it comes to movies they have watched 100 times. There is an embarrassment of content out there, but this article seeks to separate the wheat from the chaff – we are recommending only the channels with the best, most refreshing, and most original analysis. If you're a film lover or budding buff, you owe it to yourself to check out these great video essay channels.

What’s So Great About That?

UK creator and pop-culture academic Grace Lee makes video essays examining themes and form in both horror and animated media; she has an affinity for the deeper, more unexpected thoughts evoked by her favorite genres. Whereas many content creators are quippy or sarcastic, Lee’s voiceover narrative approach is one of measured thoughtfulness.

Related: Explained: How Twin Peaks Changed Television

While her output as What's So Great About That? is not as large as some other creators on this list, that is far from a bad thing as Lee seems to focus more on quality than quantity. Each video discusses fairly narrow topics within a given property – examples include the “treachery of language” in the work of David Lynch or the concept of the “unnatural” in the original Evil Dead film.

You might mistake Canadian vlogger Sarah Z (pronounced “Zed”) for your best friend. She sits on the couch with a cup of coffee and speaks directly to you, a monologuist spending hours on end about all of her opinions, from toxic fandoms to true-crime documentaries.

But these monologues are not the boring, meaningless yarns that you might expect. Rather, Sarah’s channel is an ever-deepening trove of incisive and engaging media analysis encased in a shell of light and fluffy entertainment. The whole thing is driven by Sarah’s palpable excitement and enthusiasm for the topics she is covering, and a penchant for long, detailed videos that are extensively researched. Some videos will even stretch far beyond the one-hour mark, including a 90-minute video on geek culture and a full two hours on Dear Evan Hansen .

Another Canadian creator steps up to the plate in the form of Sage Hyden , a fantasy novelist whose essay channel Just Write seems particularly preoccupied with film’s place in the cultural conversation. In particular, Hyden is fascinated with the messages that movies send us, what they are trying to communicate (consciously or subconsciously), and how they shape our perceptions and prejudices.

For topics that can sometimes land on the serious side, Hyden’s tone and writing style are conversational and often funny, and his insights are fairly eye-opening. Topics include Willy Wonka and its relationship to misconceptions about poverty, the importance of the original Mulan film, and the cinematic lineage of the modern murder mystery Knives Out .

If you consider yourself an outsider or find yourself disagreeing with most of your friends on their favorite movies, you might find a mutual kinship with creator Yhara Zayd , whose videos examine film and television through lenses both personal and political. Zayd’s is not the kind of detached analysis you can expect from many YouTubers; rather, though she is very well-researched, she is also full of unapologetic hot takes, and her videos are brimming with the caustic personality of a modern-day Pauline Kael.

Related: These Are the Best Marilyn Monroe Movies

In some ways, Zayd has crafted the perfect synergy between the highly-opinionated critic and the relentless deconstructionist, enthusiastically dissecting and questioning the images and media we regularly consume. She also has a distinct knack for self-awareness, gazing inward as she gazes outward, a quality which separates her content from that of many of her peers. Zayd covers such divergent subjects as the commodification of the great Marilyn Monroe, reflections of housing discrimination in 1980s horror films , and the under-appreciated legacy of Not Another Teen Movie .

For something a little less personal but no less fascinating, it is worth checking out the prolific Susannah McCullough and her channel The Take . McCullough and her extraordinary team make what are probably the best “Explained” videos you’ll be able to find, along with character breakdowns, deconstructions of tropes, and the lessons movies can teach us. They’ve got videos that deconstruct and explain Donnie Darko , The Sopranos , Get Out , and many, many more. They’ve also nerded out with full series on different franchises, including detailed character analyses in shows such as Friends and Breaking Bad .

The writing is smart but accessible, and the arguments are utterly convincing. The videos themselves are breezily edited and full of poppy visuals. The channel also covers many, many genres and types of movies, so you are sure to find something on a movie or TV show you love. The Take offers incisive film analysis in a context that is fun and completely unpretentious.

Maggie Mae Fish

Decadent, performance-driven vlogs like ContraPoints and Philosophy Tube are all the rage these days, and film buffs finally have their own version in the form of Maggie Mae Fish . Ms. Fish is a singular, idiosyncratic voice who pivots wildly from dedicated film scholar to sketch-comedy caricature and back again. She typically sits center-frame in a variety of ornately designed sets, dressed in colorful outfits, while she patiently spoons out detailed, thoughtful analysis over the course of long videos.

For any video-essay enthusiast, Fish is the real deal – wickedly entertaining, subversive, accessible, and always thought-provoking. Her recent two-video series on Twin Peaks is catnip for any fans seeking a new perspective on the show – and an excellent dressing-down of Twin Perfect’s infamous 4.5-hour breakdown. She also deconstructs auteur theory through the works of David Lynch and Stanley Kubrick, and spends two hours discussing Loki ’s debt to Andrei Tarkovsky’s Stalker .

Lindsay Ellis

When it comes to distinct personalities, no vlogger quite matches the likes of the controversial but brilliant Lindsay Ellis . She is a brand unto herself, with an over-the-top, self-deprecating style that can only be described as a hopped-up, sleep-deprived, but no less informed, Adam Curtis. She is often seen drinking wine in her videos, breaking down popular media like Disney movies, musical adaptations, and The Lord of the Rings franchise.

Ellis is one of the originals of the medium, and her work is so singular that her influence has likely extended to all the other creators who occupy this list. Some of her most brilliant work includes “The Whole Plate,” a nine-video series that completely deconstructs the first Transformers film through the lenses of gender, sexuality, and film studies. Her most iconic work includes 40-minute videos ranting about the film adaptations of Rent and The Phantom of the Opera . Due to recent Internet events, she has stopped making videos on YouTube, but her existing videos are still there for all to see and are absolutely worth checking out.

Every Frame A Painting

Sometimes the most obvious answer is still the best one. Taylor Ramos and Tony Zhou’s gorgeous video series Every Frame A Painting is still the benchmark against which all other video essayists are judged. You’ve probably seen their video on Edgar Wright and visual comedy, or the one on silence in the films of Martin Scorsese. The channel has been defunct for several years now, but the content still feels as fresh and original as it did when it was first published.

The topics covered are narrow and unexpected, but they all work extraordinarily well. The writing is tight and evocative, and Zhou’s voice is unforgettably soothing and inviting. The editing is also crisp and beautiful. Ramos and Zhou have become so renowned for their work that they were even invited to contribute to David Fincher’s Voir , a video essay project for Netflix.

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What it takes for video essayists to breakthrough on YouTube

Lindsay Ellis, Michael Tucker, T1J, Maggie Mae Fish, and Patrick Willems discuss the art of dissecting art

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In the last 10 years, YouTube video essays — on movies, on TV shows, on games, on pop culture, on everyday life — have entered a renaissance. But how do you make a video essay? What does it take to run a YouTube channel that can let a creator’s creativity thrive and serve a demanding audience? How much do algorithms control the pop conversation, and how is someone supposed to break through?

Knowing that dissecting art is an art in itself, Polygon asked some of the top video essayists working on YouTube today to come together in conversation at the 2020 New York Comic Con Metaverse. On Saturday at 9 p.m. EDT/ 6 p.m. PDT, Lindsay Ellis , Michael Tucker ( Lessons from the Screenplay ), Kevin Peterson ( T1J ), and Maggie Mae Fish join moderator, fellow creator, and occasional Polygon contributor Patrick Willems to talk through their career arcs and reflect on what it takes to make a career out of video essays.

Want a taste?

“YouTube really encourages you to fixate on numbers and the algorithm,” Ellis says during the roundtable. “And the way the backend is set up [...] it’s designed to play to your anxiety and it’s designed to, like, make you freak out if your video isn’t doing as well as the last 10. I would like to be emotionally liberated from that because I do think it creatively stifles you. You’re making content based not on what you’re interested in, but what you think will get clicks. I wish I could just be OK with the fact that I’m not going to get a million views a video anymore. That should be OK. I should be allowed to do that.”

Watch the full, 45-minute panel above for even more insight and anecdotes.

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The video essay boom

Hour-long YouTube videos are thriving in the TikTok era. Their popularity reflects our desire for more nuanced content online.

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The video essay’s reintroduction into my adult life was, like many things, a side effect of the pandemic. On days when I couldn’t bring myself to read recreationally, I tried to unwind after work by watching hours and hours of YouTube.

My pseudo-intellectual superego, however, soon became dissatisfied with the brain-numbing monotony of “day in the life” vlogs, old Bon Appétit test kitchen videos, and makeup tutorials. I wanted content that was entertaining, but simultaneously informational, thoughtful, and analytical. In short, I wanted something that gave the impression that I, the passive viewer, was smart. Enter: the video essay.

Video essays have been around for about a decade, if not more, on YouTube. There is some debate over how the form preceded the platform; some film scholars believe the video essay was born out of and remains heavily influenced by essay films , a type of nonfiction filmmaking. Regardless, YouTube has become the undisputed home of the contemporary video essay. Since 2012, when the platform began to prioritize watch-time over views , the genre flourished. These videos became a significant part of the 2010s YouTube landscape, and were popularized by creators across film, politics, and academic subcultures.

Today, there are video essays devoted to virtually any topic you can think of, ranging anywhere from about 10 minutes to upward of an hour. The video essay has been a means to entertain fan theories , explore the lore of a video game or a historical deep dive , explain or critique a social media trend , or like most written essays, expound upon an argument, hypothesis , or curiosity proposed by the creator.

Some of the best-known video essay creators — Lindsay Ellis, Natalie Wynn of ContraPoints, and Abigail Thorn of PhilosophyTube — are often associated with BreadTube , an umbrella term for a group of left-leaning, long-form YouTubers who provide intellectualized commentary on political and cultural topics.

It’s not an exaggeration to claim that I — and many of my fellow Gen Zers — were raised on video essays, academically and intellectually. They were helpful resources for late-night cramming sessions (thanks Crash Course), and responsible for introducing a generation to first-person commentary on all sorts of cultural and political phenomena. Now, the kids who grew up on this content are producing their own.

“Video essays are a form that has lent itself particularly well to pop culture because of its analytical nature,” Madeline Buxton, the culture and trends manager at YouTube, told me. “We are starting to see more creators using video essays to comment on growing trends across social media. They’re serving as sort of real-time internet historians by helping viewers understand not just what is a trend, but the larger cultural context of something.”

any video that starts with "the rise and fall of" I'm clicking on it no matter the topic — zae | industry plant (@ItsZaeOk) February 23, 2022

A lot has been said about the video essay and its ever-shifting parameters . What does seem newly relevant is how the video essay is becoming repackaged, as long-form video creators find a home on platforms besides YouTube. This has played out concurrently with the pandemic-era shift toward short-form video, with Instagram, Snapchat, and YouTube respectively launching Reels, Spotlight, and Shorts to compete against TikTok.

TikTok’s sudden, unwavering rise has proven the viability of bite-size content, and the app’s addictive nature has spawned fears about young people’s dwindling attention spans. Yet, the prevailing popularity of video essays, from new and old creators alike, suggests otherwise. Audiences have not been deterred from watching lengthy videos, nor has the short-form pivot significantly affected creators and their output. Emerging video essayists aren’t shying away from length or nuance, even while using TikTok or Reels as a supplement to grow their online following.

One can even argue that we are witnessing the video essay’s golden era . Run times are longer than ever, while more and more creators are producing long-form videos. The growth of “creator economy” crowdfunding tools, especially during the pandemic, has allowed video essayists to take longer breaks between uploads while retaining their production quality.

“I do feel some pressure to make my videos longer because my audience continues to ask for it,” said Tiffany Ferguson, a YouTube creator specializing in media criticism and pop culture commentary. “I’ve seen comments, both on my own videos and those I watch, where fans are like, ‘Yes, you’re feeding us,’ when it comes to longer videos, especially the hour to two-hour ones. In a way, the mentality seems to be: The longer the better.”

In a Medium post last April, the blogger A. Khaled remarked that viewers were “willing to indulge user-generated content that is as long as a multi-million dollar cinematic production by a major Hollywood studio” — a notion that seemed improbable just a few years ago, even to the most popular video essayists. To creators, this hunger for well-edited, long-form video is unprecedented and uniquely suitable for pandemic times.

The internet might’ve changed what we pay attention to, but it hasn’t entirely shortened our attention span, argued Jessica Maddox, an assistant professor of digital media technology at the University of Alabama. “It has made us more selective about the things we want to devote our attention to,” she told me. “People are willing to devote time to content they find interesting.”

Every viewer is different, of course. I find that my attention starts to wane around the 20-minute mark if I’m actively watching and doing nothing else — although I will admit to once spending a non-consecutive four hours on an epic Twin Peaks explainer . Last month, the channel Folding Ideas published a two-hour video essay on “the problem with NFTs,” which has garnered more than 6 million views so far.

Hour-plus-long videos can be hits, depending on the creator, the subject matter, the production quality, and the audience base that the content attracts. There will always be an early drop-off point with some viewers, according to Ferguson, who make it about two to five minutes into a video essay. Those numbers don’t often concern her; she trusts that her devoted subscribers will be interested enough to stick around.

“About half of my viewers watch up to the halfway point, and a smaller group finishes the entire video,” Ferguson said. “It’s just how YouTube is. If your video is longer than two minutes, I think you’re going to see that drop-off regardless if it’s for a video that’s 15 or 60 minutes long.”

Some video essayists have experimented with shorter content as a topic testing ground for longer videos or as a discovery tool to reach new audiences, whether it be on the same platform (like Shorts) or an entirely different one (like TikTok).

“Short-form video can expose people to topics or types of content they’re not super familiar with yet,” Maddox said. “Shorts are almost like a sampling of what you can get with long-form content.” The growth of Shorts, according to Buxton of YouTube, has given rise to this class of “hybrid creators,” who alternate between short- and long-form content. They can also be a starting point for new creators, who are not yet comfortable with scripting a 30-minute video.

Queline Meadows, a student in Ithaca College’s screen cultures program, became interested in how young people were using TikTok to casually talk about film, using editing techniques that borrowed heavily from video essays. She created her own YouTube video essay titled “The Rise of Film TikTok” to analyze the phenomenon, and produces both TikTok micro-essays and lengthy videos.

“I think people have a desire to understand things more deeply,” Meadows told me. “Even with TikTok, I find it hard to unfold an argument or explore multiple angles of a subject. Once people get tired of the hot takes, they want to sit with something that’s more nuanced and in-depth.”

@que1ine link in bio #fyp #filmtok #filmtiktok #videoessay ♬ Swing Lynn - Harmless

It’s common for TikTokers to tease a multi-part video to gain followers. Many have attempted to direct viewers to their YouTube channel and other platforms for longer content. On the contrary, it’s in TikTok’s best interests to retain creators — and therefore viewers — on the app. In late February, TikTok announced plans to extend its maximum video length from three minutes to 10 minutes , more than tripling a video’s run-time possibility. This decision arrived months after TikTok’s move last July to start offering three-minute videos .

As TikTok inches into YouTube-length territory, Spotify, too, has introduced video on its platform, while YouTube has similarly signaled an interest in podcasting . In October, Spotify began introducing “video podcasts,” which allows listeners (or rather, viewers) to watch episodes. Users have the option to toggle between actively watching a podcast or traditionally listening to one.

What’s interesting about the video podcast is how Spotify is positioning it as an interchangeable, if not more intimate, alternative to a pure audio podcast. The video essay, then, appears to occupy a middle ground between podcast and traditional video by making use of these key elements. For creators, the boundaries are no longer so easy to define.

“Some video essay subcultures are more visual than others, while others are less so,” said Ferguson, who was approached by Spotify to upload her YouTube video essays onto the platform last year. “I was already in the process of trying to upload just the audio of my old videos since that’s more convenient for people to listen to and save on their podcast app. My reasoning has always been to make my content more accessible.”

To Ferguson, podcasts are a natural byproduct of the video essay. Many viewers are already consuming lengthy videos as ambient entertainment, as content to passively listen to while doing other tasks. The video essay is not a static format, and its development is heavily shaped by platforms, which play a crucial role in algorithmically determining how such content is received and promoted. Some of these changes are reflective of cultural shifts, too.

Maddox, who researches digital culture and media, has a theory that social media discourse is becoming less reactionary. She described it as a “simmering down” of the hot take, which is often associated with cancel culture . These days, more creators are approaching controversy from a removed, secondhand standpoint; they seem less interested in engendering drama for clicks. “People are still providing their opinions, but in conjunction with deep analysis,” Maddox said. “I think it says a lot about the state of the world and what holds people’s attention.”

no u know what i HATE video essay slander......... they r forever gonna be my fav background noise YES i enjoy the lofi nintendo music and YES i want a 3 hour video explaining the importance of the hair color of someone from a show i've never watched — ☻smiley☻ (@smiley_jpeg) January 19, 2022

That’s the power of the video essay. Its basic premise — whether the video is a mini-explainer or explores a 40-minute hypothesis — requires the creator to, at the very least, do their research. This often leads to personal disclaimers and summaries of alternative opinions or perspectives, which is very different from the more self-centered “reaction videos” and “story time” clickbait side of YouTube.

“The things I’m talking about are bigger than me. I recognize the limitations of my own experience,” Ferguson said. “Once I started talking about intersections of race, gender, sexuality — so many experiences that were different from my own — I couldn’t just share my own narrow, straight, white woman perspective. I have to provide context.”

This doesn’t change the solipsistic nature of the internet, but it is a positive gear shift, at least in the realm of social media discourse, that makes being chronically online a little less soul-crushing. The video essay, in a way, encourages us to engage in good faith with ideas that we might not typically entertain or think of ourselves. Video essays can’t solve the many problems of the internet (or the world, for that matter), but they can certainly make learning about them a little more bearable.

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10 Video Essays That Will Get You Addicted To Video Essays

From deep dives into pretty privilege, to incel culture, to why we love Meryl Streep- here are some of the best gateway video essays.

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Combining the format of the informative (and at times hilarious) essay with video media, video essays have exploded in popularity in the last few years. With 100s of video essayists on 100s of channels across Vimeo and youtube, getting into video essays can be overwhelming.

As a self-confessed video essay addict, I’ve picked ten great video essays to kick you down the rabbit hole. These are perfect for chucking on instead of aimlessly scrolling, or filling the time on your commute, while also learning a new point of view.

Woke Brands | hbomberguy

Hbomberguy explores the trend of ‘woke’ branding, asking whether a product can actually be progressive.

Incels | Contrapoints

Trans video essayist, Natalie Wynn takes a hypnotizing deep-dive into the dark twisted internet subculture of incels.

Pretty Privilege | Khadija Mbowe

Opera singer and vlogger, Khadija Mbowe discusses how social media has exaggerated the phenomena of people having privilege because they’re perceived as pretty.

How The Pandemic Distorted Time | Vox

Have you been feeling like time isn’t moving the same way since the pandemic? The folks over at Vox explain why.

What Is *Good* Queer Representation in 2020? | melinapendulum

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Protest Music of the Bush Era | Lindsay Ellis

Lindsay Ellis has often been credited for popularising the video essay on youtube so her channel is full of excellent content, but this recent one touring the popular protest music of the noughties is an eye-opener.

Data | Philosophy Tube

Somewhere between a video essay and absurdist skit, Data by Philosophy Tube sees host Abigail Thorn act out the ethical considerations and concerns of data mining technology.

Tiger King: The Problem with True Crime | Broey Dachenel

broey deschanel uses Tiger King as a case study to demonstrate the issues at large in the mainstream true crime genre.

Why Do We Love Meryl Streep? | Be Kind Rewind

One of my all-time favourite essayists for her analysis of Hollywood culture, this video seeks to answer the age old question: why is Meryl Streep that good?

Jennifer’s Body & the Horror of Bad Marketing | Yhara Zayd

In this video, Yhara zayd takes you step by gruelling step through how and why cult classic Jennifer’s Body was so badly marketed.

Merryana Salem is a proud Wonnarua and Lebanese–Australian writer, critic, teacher, researcher and podcaster on most social media as  @akajustmerry . If you want, check out her podcast,  GayV Club  where she gushes about LGBT rep in media with her best friend. Either way, she hopes you ate something nice today.

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Arsenal will be playing at home against Chelsea at 3:00 p.m. ET on Tuesday at Emirates Stadium. Both teams come into the contest bolstered by wins in their previous matches.

Arsenal's defense heads into the match hoping to repeat the dominance they displayed on Saturday. They walked away with a 2-0 win over Wolverhampton. Arsenal's two goals came from Leandro Trossard at minute 45 and Martin Odegaard at minute 90.

Meanwhile, Chelsea scored the most goals they've had all season to find success on Monday. They were the clear victor by a 6-0 margin over Everton. The result kept Chelsea happy, as they haven't lost a game since February 4th.

Arsenal has been performing incredibly well recently as they've won 11 of their last 13 matchups, which provided a nice bump to their 23-5-5 record this season. As for Chelsea, their victory bumped their record up to 13-8-10.

Arsenal is a huge favorite against Chelsea, according to the latest English Premier League odds, being -204 to win.

The over/under is 3.5 goals.

Series History

Arsenal has won 6 out of their last 10 games against Chelsea.

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Live video of man who set himself on fire outside court proves challenging for news organizations

In this image taken from video, bystanders react after witnessing a man who lit himself on fire was extinguished, Friday, April 19, 2024, in a park outside Manhattan criminal court in New York. Emergency crews rushed away a person on a stretcher after the fire was extinguished outside the courthouse where jury selection was taking place in former President Donald Trump’s hush money criminal case. (AP Photo)

New York Police officers inspect a backpack left at the scene where a man lit himself on fire in a park outside Manhattan criminal court, Friday, April 19, 2024, in New York. Emergency crews rushed away a person on a stretcher after fire was extinguished outside the Manhattan courthouse where jury selection was taking place in former President Donald Trump’s hush money criminal case. (AP Photo/Mary Altaffer)

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NEW YORK (AP) — Video cameras stationed outside the Manhattan courthouse where former President Donald Trump is on trial caught the gruesome scene Friday of a man who lit himself on fire and the aftermath as authorities tried to rescue him.

CNN, Fox News Channel and MSNBC were all on the air with reporters talking about the seating of a jury when the incident happened and other news agencies, including The Associated Press, were livestreaming from outside the courthouse. The man, who distributed pamphlets before dousing himself in an accelerant and setting himself on fire, was taken to a hospital where he later died.

The incident tested how quickly the networks could react, and how they decided what would be too disturbing for their viewers to see.

With narration from Laura Coates, CNN had the most extensive view of the scene. Coates, who at first incorrectly said it was a shooting situation, then narrated as the man was visible onscreen, enveloped in flames.

“You can smell burning flesh,” Coates, an anchor and CNN’s chief legal analyst, said as she stood at the scene with reporter Evan Perez.

The camera switched back and forth between Coates and what was happening in the park. Five minutes after the incident started, CNN posted the onscreen message “Warning: Graphic Content.”

Coates later said she couldn’t “overstate the emotional response of watching a human being engulfed in flames and to watch his body be lifted into a gurney.” She described it as an “emotional and unbelievably disturbing moment here.”

Fox’s cameras caught the scene briefly as reporter Eric Shawn talked, then the network switched to a courtroom sketch of Trump on trial.

“We deeply apologize for what has happened,” Shawn said.

On MSNBC, reporter Yasmin Vossoughian narrated the scene. The network showed smoke in the park, but no picture where the body was visible.

“I could see the outline of his body inside the flames,” Vossoughian said, “which was so terrifying to see. As he went to the ground his knees hit the ground first.”

The AP had a camera with an unnarrated live shot stationed outside the courthouse, shown on YouTube and APNews.com. The cameras caught an extensive view, with the man lighting himself afire and later writhing on the ground before a police officer tried to douse the flames with a jacket.

The AP later removed its live feed from its YouTube channel and replaced it with a new one because of the graphic nature of the content.

The news agency distributed carefully edited clips to its video clients — not showing the moment the man lit himself on fire, for example, said executive producer Tom Williams.

Julien Gorbach, a University of Hawaii at Manoa associate professor of journalism, said news organizations didn’t face much of a dilemma about whether to show the footage because there was little for the public to gain by seeing images of a man lighting himself on fire.

The episode highlights how fast information travels and the importance of critical thinking, Gorbach said.

“It outpaces our ability to a) sort out the facts, and b) do the kind of methodical, critical thinking that we need to do so that we understand the truth of what actually this incident was all about,” Gorbach said.

The location of the incident may have prompted some to think the self-immolation was related to the trial.

Gorbach, who was listening to MSNBC on satellite radio when it happened, said the coverage he heard was careful to question whether there was any connection to the trial. It also raised the possibility the man may have wanted to get media attention.

News organizations can’t suppress the news just so the public doesn’t get confused, he said. Word would get out regardless as non-journalists post accounts online.

“So it’s really a test of us as a public,” he said.

Associated Press writer Audrey McAvoy in Honolulu contributed to this report.