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Tips for creating and delivering an effective presentation

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Creating an effective presentation

Delivering an effective presentation

Tips for creating an effective presentation

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How to Make a “Good” Presentation “Great”

• Guy Kawasaki

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

• Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
• Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
• Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
• Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

• Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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Carolyn Geason-Beissel/MIT SMR | Getty Images

I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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6 dos and don’ts for next-level slides, from a TED presentation expert

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Want to prevent yawns and glazed-over eyes? Before you deliver your next speech, pitch or address, learn how to create exceptional slides by following these rules (with real before-and-afters).

Slides are an expected and crucial part of most speeches, presentations, pitches and addresses. They can simplify complex information or messages, showcase relevant images, and help hold an audience’s attention. But quite often, the best slides aren’t those that make people sit up and comment on how good they are; instead, they’re the ones that people take in without really noticing because the content is effortlessly conveyed and matches the speaker’s words so well.

These days, showing high-quality slides is more important than ever. “We’re living in a visual culture,” says Paul Jurczynski , the cofounder of Improve Presentation and one of the people who works with TED speakers to overhaul their slides. “Everything is visual. Instagram is on fire, and you don’t often see bad images on there. The same trend has come to presentations.”

He says there is no “right” number of slides. However, it’s important that every single one shown — even the blank ones (more on those later) — be, as Jurczynski puts it, “connected with the story you’re telling.” Here, he shares 6 specific tips for creating the most effective slides. ( Note: All of the examples below were taken from the actual slides of TED speakers. )

1. Do keep your slides simple and succinct

“The most common mistake I see is slides that are overcrowded. People tend to want to spell everything out and cover too much information,” says Jurczynski. Not only are these everything-but-the-kitchen-sink slides unattractive and amateurish, they also divert your audience’s attention away from what you’re saying. You want them to listen to the words that you slaved over, not get distracted by unscrambling a jam-packed slide.

“The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide,” says Jurczynski. Another hallmark of a successful slide: The words and images are placed in a way that begins where the audience’s eyes naturally go and then follows their gaze. Use the position, size, shape and color of your visuals to make it clear what should come first, second and so on. “You don’t just control what the audience sees; you have to control how they see it,” says Jurczynski.

BEFORE: Too crowded 

After: easy to absorb.

2. Do choose colors and fonts with care

Colors and fonts are like the herbs and spices of your presentation. When used wisely and with intention, they’ll enhance your slides; but when tossed in haphazardly, they’ll make it an unappealing mess.

Let’s start with color. “Color is a key way to communicate visually and to evoke emotion,” says Jurczynski. “It can be a game changer.” Your impulse might be to pick your favorite hue and start from there, but he advises, “it’s important to use color with a purpose.” For example, if you’re giving a presentation about a positive topic, you’ll want to use bright, playful colors. But if you’re speaking about a serious subject such as gun violence or lung cancer, you’d probably go for darker or neutral colors.

While it’s fine to use a variety of colors in your presentation, overall you should adhere to a consistent color scheme, or palette. “The good news is you don’t need a degree in color theory to build a palette,” says Jurczynski. Check out one of the many free sites — such as Coolors or Color Hunt — that can help you assemble color schemes.

With fonts, settle on just one or two, and make sure they match the tone of your presentation. “You don’t have to stick to the fonts that you have in PowerPoint,” or whatever program you’re using, says Jurczynski. “People are now designing and sharing fonts that are easy to install in different programs. It’s been an amazing breakthrough.” Experiment. Try swapping a commonly used font like Arial for Lato or Bebas , two of many lesser known fonts available online. Most important: “Use a big enough font, which people often forget to do,” advises Jurczynski. Your text has to be both legible and large enough to read from the back of the room, he recommends — about 30 points or so.

BEFORE: Weak and hard-to-read font, muddy colors 

AFTER: Strong font, color that’s striking but not jarring

3. Don’t settle for visual cliches

When you’re attempting to illustrate concepts, go beyond the first idea that comes to your mind. Why? The reason it appears so readily may be because it’s a cliché. For example, “a light bulb as a symbol for innovation has gotten really tired,” says Jurczynski. Other oft-used metaphors include a bull’s-eye target or shaking hands. After you’ve come up with your symbol or idea, he advises people to resist the lure of Google images (where there are too many low-quality and clichéd choices) and browse other free image sites such as Unsplash to find more unique visuals. One trick: If you do use stock, amp it up with a color overlay (as in the pic at the top of this article) or tweak it in some other way to counteract — or at least muffle — its stock-i-ness.

One potential source of pictures is much closer at hand. “If it fits the storyline, I encourage people to use their own images,” says Jurczynski. “Like one TED Talk where the speaker, a doctor, used photos of his experience treating people in Africa. That was all he needed. They were very powerful.” Major caveat: Any personal photos must support your speech or presentation. Do not squander your audience’s precious time by showing them a gratuitous picture of your children or grandparents — beautiful as they may be.

BEFORE: Fake-looking stock photo to illustrate teamwork 

After: eye-catching photo of nature to illustrate teamwork.

4. Don’t get bogged down by charts and graphs

Less is also more when it comes to data visualization. Keep any charts or graphs streamlined. When building them, ask yourself these questions:

What do I want the audience to take away from my infographic?

Why is it important for them to know this?

How does it tie into my overall story or message?

You may need to highlight key numbers or data points by using color, bolding, enlarging or some other visual treatment that makes them pop.

Maps are another commonly used infographic. Again, exercise restraint and use them only if they enhance your talk. “Sometimes, people put a map because they don’t know what else to show,” says Jurczynski. He suggests employing labels, color schemes or highlighting to direct your audience where to look. He adds, if you have the skill or know an artist, “you may even consider a hand-drawn map.”

BEFORE: Yikes! What’s important?!? AFTER: The takeaway is clear

5. don’t be scared of blank slides.

It may seem counterintuitive, but at certain points in your speech or pitch, the best visual is … no visual at all. “At the beginning, I was not a fan of blank slides,” says Jurczynski. “But the more talks I’ve seen, the more a fan I am of them, because sometimes you want all the attention on yourself and you don’t want people distracted by what they see in the slides. Or, you might use them to give the audience a visual break from a series of slides. Or maybe you want to shift the mood or tempo of the presentation.”

The blank slide is the visual equivalent of a pause, and most stories could use at least one. And with blank slides, Jurczynski has one main “don’t”: “You cannot use white blank slides, because if you do, people will see it and think something is broken.”

6. Do remember to practice

The easiest way to figure out if your slides really work? Recruit a colleague, friend or family member, and run through your entire presentation with them. Sometimes, people can get so carried away with rehearsing their delivery and memorizing their words that they forget to make sure their slides complement and synch up with what they’re saying.

“Even if you have the best visual s in the world, you need to practice in front of someone else. Once you start practicing, you may see, ‘I’m talking about a sad story, but on the slide behind me, I have something funny and that doesn’t make sense,'” says Jurczynski. “Or, ‘Oh, this could be a good place for a blank slide.’”

About the author

Amanda Miller manages curation for partner events at TED.

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10 tips on how to make slides that communicate your idea, from TED’s in-house expert

When your slides rock, your whole presentation pops to life. At TED2014, David Epstein created a clean, informative slide deck to support his talk on the changing bodies of athletes . Photo: James Duncan Davidson/TED

Aaron Weyenberg is the master of slide decks. Our UX Lead creates Keynote presentations that are both slick and charming—the kind that pull you in and keep you captivated, but in an understated way that helps you focus on what’s actually being said. He does this for his own presentations and for lots of other folks in the office. Yes, his coworkers ask him to design their slides, because he’s just that good.

We asked Aaron to bottle his Keynote mojo so that others could benefit from it. Here, 10 tips for making an effective slide deck, split into two parts: the big, overarching goals, and the little tips and tricks that make your presentation sing.

Aaron used this image of a New Zealand disaster to kick off a slide deck from TED’s tech team — all about how they prepares for worst-case scenarios. He asked for permission to use the image, and credited the photographer, Blair Harkness. View the whole slidedeck from this presentation.

The big picture…

• Think about your slides last . Building your slides should be the tail end of developing your presentation. Think about your main message, structure its supporting points, practice it and time it—and then start thinking about your slides. The presentation needs to stand on its own; the slides are just something you layer over it to enhance the listener experience. Too often, I see slide decks that feel more like presenter notes, but I think it’s far more effective when the slides are for the audience to give them a visual experience that adds to the words. .
• Create a consistent look and feel . In a good slide deck, each slide feels like part of the same story. That means using the same or related typography, colors and imagery across all your slides. Using pre-built master slides can be a good way to do that, but it can feel restrictive and lead to me-too decks. I like to create a few slides to hold sample graphic elements and type, then copy what I need from those slides as I go. .
• Think about topic transitions . It can be easy to go too far in the direction of consistency, though. You don’t want each slide to look exactly the same. I like to create one style for the slides that are the meat of what I’m saying, and then another style for the transitions between topics. For example, if my general slides have a dark background with light text, I’ll try transition slides that have a light background with dark text. That way they feel like part of the same family, but the presentation has texture—and the audience gets a visual cue that we’re moving onto a new topic. .
• With text, less is almost always more . One thing to avoid—slides with a lot of text, especially if it’s a repeat of what you’re saying out loud. It’s like if you give a paper handout in a meeting—everyone’s head goes down and they read, rather than staying heads-up and listening. If there are a lot of words on your slide, you’re asking your audience to split their attention between what they’re reading and what they’re hearing. That’s really hard for a brain to do, and it compromises the effectiveness of both your slide text and your spoken words. If you can’t avoid having text-y slides, try to progressively reveal text (like unveiling bullet points one by one) as you need it. .
• Use photos that enhance meaning . I love using simple, punchy photos in presentations, because they help what you’re saying resonate in your audience’s mind without pulling their attention from your spoken words. Look for photos that (1) speak strongly to the concept you’re talking about and (2) aren’t compositionally complex. Your photo could be a metaphor or something more literal, but it should be clear why the audience is looking at it, and why it’s paired with what you’re saying. For example, I recently used the image above—a photo of a container ship about to tip over (it eventually sank)—to lead off a co-worker’s deck about failure preparation. And below is another example of a photo I used in a deck to talk about the launch of the new TED.com . The point I was making was that a launch isn’t the end of a project—it’s the beginning of something new. We’ll learn, adapt, change and grow.

Here, a lovely image from a slidedeck Aaron created about the redesign of TED.com . View the whole deck from this presentation .

And now some tactical tips…

• Go easy on the effects and transitions . Keynote and Powerpoint come with a lot of effects and transitions. In my opinion, most of these don’t do much to enhance the audience experience. At worst, they subtly suggest that the content of your slides is so uninteresting that a page flip or droplet transition will snap the audience out of their lethargy. If you must use them, use the most subtle ones, and keep it consistent. .

• Try panning large images . Often, I want to show screen shot of an entire web page in my presentations. There’s a great Chrome extension to capture these—but these images are oftentimes much longer than the canvas size of the presentation. Rather than scaling the image to an illegible size, or cropping it, you can pan it vertically as you talk about it. In Keynote, this is done with a Move effect, which you can apply from an object’s action panel. .
• For video, don’t use autoplay . It’s super easy to insert video in Keynote and Powerpoint—you just drag a Quicktime file onto the slide. And when you advance the deck to the slide with the video that autoplays, sometimes it can take a moment for the machine to actually start playing it. So often I’ve seen presenters click again in an attempt to start the video during this delay, causing the deck to go to the next slide. Instead, set the video to click to play. That way you have more predictable control over the video start time, and even select a poster frame to show before starting. .

Lastly, I’d love to leave you with a couple book recommendations. The first is Resonate , by Nancy Duarte. It’s not so much about slides, but about public speaking in general – which is the foundation for any presentation, regardless of how great your slides are. In it, she breaks down the anatomy of what makes a great presentation, how to establish a central message and structure your talk, and more. (One of her case studies comes from Benjamin Zander’s charming TED Talk about classical music, a talk that captivated the audience from start to finish.) Think of this as prerequisite reading for my second recommendation, also by Duarte: Slide:ology . This is more focused on presentation visuals and slides.

Happy slide-making.

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Best practices for designing presentation slides

September 20, 2018 - Gini Beqiri

When designing presentation slides, you need to find a balance between keeping the interest of your audience and maintaining their attention, while not distracting them from your key message.

The aim of presentation slides is to enhance learning and understanding, by supplementing what you’re saying (not be the main focus of your talk).

Below we discuss the best practices for designing presentation slides.

Keep it simple

If your slides are more important than what you’re saying then your message will lose impact. Your slides must be an accompaniment and not distract from your words.

• Avoid slides with lots of text, especially if it’s just a repetition of what you’re saying. The audience may be reading rather than listening to you. If you need text-heavy slides then gradually reveal the text when needed.
• Ideally you should only include main speaking points in the form of short and concise bullet points on your slides. This is far less dull for the audience and the best slides have no text – some speakers just use images.
• Don’t fill up empty spaces with unnecessary elements as this won’t help the audience understand what you’re saying. The less clutter there is on a slide the more impact your visual message will have.
• The design elements should be kept to a minimum to prevent distraction, such as, ensuring you have a clear and simple background.

Decide your presentation’s slides ratio

You must decide which  ratio for your slides  will best suit the context of the presentation:

• A 4:3 ratio if beneficial for presentation slides that need to be viewed across multiple devices.
• A 16:9 ratio should be used conference presentations.

Consider creating your presentation slides in both sizes to be prepared.

Have a title page that stands out

Create a visually engaging title page so the audience is interested and ready to listen before you begin speaking.

Limit transitions and animations

Using lots of animations is distracting and amateurish. It doesn’t add much meaning to your presentation and it’s boring for the audience if they are watching constant animation. It can also be problematic and frustrating to view the presentation on different devices due to this.

• Only use animations for a purpose, such as, to reveal the stages of a process.
• Your animations should subtle and professional, for example, “Wipe” is effective for introducing bullet points but “Move” and “Fly” are too slow.
• Don’t animate every element in your slide.
• Avoid using animations between every slide and don’t use more than three different types of animations for this.

Use visual aids

Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words.
• Clarify and show examples.
• Create more of an impact by making the audience feel a certain emotion.
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

We go into detail on specific visual aids later in the article but here are some general tips for using visual aids:

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• One message per visual aid.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

Read our article on  Using visual aids during a presentation  for more information.

Use high-quality graphics

If you want your presentation slides to look professional then you need to use high-quality graphics. Main points can be illustrated with images but these images shouldn’t be a stretched low-resolution photo as this will look sloppy. Also, avoid using Clip Art as it’s likely the audience has already seen the images and it generally looks unprofessional.

Photographs are particularly valuable to enhance understanding because they allow the audience to see what you’re saying. Ensure that you use simple photos that relate closely with your speech.

Find free stock photos here:

Alter images to focus on elements

If an image is not the focal point consider decreasing its opacity and if it’s the current focus then make the image more pronounced. Masking can be a useful way of achieving these results and it can also be used to direct attention to something important within an image. It looks more professional than highlighting or using arrows etc.

Use panning for large images

You may want to show a large image in your presentation, such as, a web page. Consider using the Chrome extension to capture this. This will prevent you from scaling the image and distorting it. Instead you’ll be able to pan as you talk about it.

Use suitable charts and diagrams

Present data using charts and diagrams because they display data in a visually compelling way and you’ll avoid overwhelming the audience compared to, for example, presenting a list of statistics. Select data most relevant to the points you’re making and ensure that your charts are necessary.

• Horizontal bar charts should be used for comparing quantities.
• Vertical bar charts are for displaying changes in quantities over a length of time. There should be a maximum of eight bars.
• Pie charts highlight percentages. They should include a maximum of six segments.
• Line charts show trends.
• Tables are useful for side-by-side comparisons of quantitative date but charts are generally better as they are quicker to understand and they clearly emphasise significance.

Use video or audio

Using videos and audio clips are a great wait to engage the audience and increase their interest because they introduce a change of pace and they enhance understanding.

• Ensure that any videos or audio clips used are relevant to the presentation’s content.
• Only play as much of the clip as necessary.
• Never show a really long clip.
• Video and audio can be difficult to fit into the structure of a presentation so ensure that you tell that audience why you’re playing them a clip and tell them what to look for or listen out for.

Avoid using autoplay for videos

With autoplay it can take a moment for a video to start playing which can lead to the speaker clicking in this time. This causes the slideshow to move on to the next slide rather than playing the video. Instead of allowing autoplay ensure that you have to click something for the video to play as this will give you more control.

Research suggests that using colour increases people’s motivation to read and their enthusiasm for a presentation. Colours also evoke emotions and can improve understanding by, for example, highlighting certain themes in specific colours.

Using the colour wheel can help when choosing your presentation’s colours: insert picture of colour wheel

• Colours opposite each other in the wheel are complementary and they create contrast. Using complementary colours makes your text more readable and it allows you to draw the audience’s attention towards desired elements.
• Colours next to each other are analogous and they are harmonious. Using analogous colours makes your presentation more unified.

Avoid using too many colours in your presentation as this can look cluttered and unprofessional and keep your colour themes continuous, for example, if you use the colour blue to highlight all the key words on your second slide continue to do this throughout the presentation. Also be careful with colour associations, for example, in many cultures red is linked to danger. Try to represent your words and topics with “appropriate” colours that make sense.

Many people are blue-green or red-green colour-blind so avoid putting these colours next to each other in, for example, a graph. If you cannot avoid placing these colours next to each other then use text to clearly label items.

There are websites that can help you pick colour schemes, such as,  Adobe Color CC  shown below.

Choose fonts carefully

Use the same clear fonts throughout your slideshow and use no more than two fonts that go well together. Avoid using Serif fonts, such as Time New Roman because: they’re designed to be used in text-heavy documents, they’re easier to read in smaller sizes and they cannot be seen well when projected. San-serif fonts, such as Arial are usually better for presentations.

A popular choice of font is Gill Sans but whatever font your choose make sure it looks professional and can be read from the back of the room.

Avoid using custom fonts that are unlikely to be on all computers because this can be problematic on the day of your presentation.

Use large font sizes

Your font size should be a  minimum of 24pt  so everything can be easily read. Ensure that you keep font sizes consistent throughout the slides or it can look messy.

Create consistent slides

The slides should have the same design, including colour scheme, font size, font type, etc. This makes the presentation flow better and emphasises that each slide is part of same story you’re telling so this consistency will help with understanding and it’s less frustrating for the audience.

However, some speakers like to have one style for the main slides and other styles for transitions between topics, for example, you may switch around the background and text colours for transition slides so it feels like part of the same presentation but it shows the audience that you’re moving on to a new theme or subject.

Sort your slides

Use the  Slide Sorter view  to confirm that your presentation’s structure is effective. Slide Sorter shows you how logical the flow of your presentation is and it’s easy to re-arrange your slides in this view.

Include white space on your slides

Empty space is needed on your slides or it will look too cluttered. Make sure that you have empty space between each element in your slides. Don’t try to fill the white space unnecessarily or you’ll reduce the significance of your points.

Premade templates

Experts do not agree on the use of premade templates but if you do use a premade template, ensure that there is consistency and that it looks professional.

• Presentation templates  which you can download and use

Presentation slides come last

Design your presentation slides after deciding on your message and your supporting evidence. Remember that the slides enhance the experience but the actual speech needs to stand out on its own.

10-20-30 slideshow rule

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

The above are common preferences rather than absolute suggestions – you have to design your presentation slides in a way that works best for you and the situation.

You must take into account the type of person you are, the characteristics of the audience, your topic, the context of your presentation etc. All of this will affect what you find suitable for your presentation’s design.

The Presenter's Guide to Nailing Your Next PowerPoint

Updated: July 27, 2022

Published: February 11, 2021

Have a presentation coming up that involves PowerPoint slides? Creating the content and design for a new presentation can be a daunting task.

Between outlining, deciding on a design, filling it out, and finalizing the details, it's not uncommon for a few questions to pop up.

Where's the best place to start? Are some steps better to take before others? How can you make sure you aren't missing anything? And how on earth do you master those essential -- yet slightly technical -- design tricks that can take a presentation from good to great?

We're here to make the process a little easier for you. We've talked to some of the best presenters at HubSpot and have included their tips throughout this blog.

With the following tips in your arsenal, you'll be able to navigate PowerPoint much more fluidly and give a standout presentation that'll leave your audience wanting more.

How to Structure a Powerpoint Presentation

1. decide on a working title and the main takeaways..

Beyond picking a topic, your first step should be coming up with a working title for your presentation. A working title is more specific than a topic: Think "How the Right Nutrition Can Strengthen Your Kids' Bones" instead of "Raising Healthy Kids." Keep in mind that a compelling presentation title is much like a compelling blog post title : short, accurate, and valuable.

Once you've got your working title, make a list of the main takeaways of your presentation to begin to give it some structure. This'll help you stay focused when writing your outline and elaborating on those sections.

Aja Frost, the Head of English SEO at HubSpot, says, "I try to structure my presentations around a story. Not only does this make the presentation more memorable and engaging, it's also easier to figure out which information is relevant."

To do this, Frost says to pick a protagonist. She adds, "It might be your team, your audience, your customer.... Then, identify the rising action, problem, climax, and falling action. It's just like grade school. This structure works whether you're talking about an accomplishment, a challenge, a big question—anything, really."

2. Create a short text outline with your audience in mind.

Once you have your main takeaways and your story in mind, it's time to begin outlining the content of your presentation in more detail, while keeping your specific audience in mind. A presentation on any topic should sound different if you're speaking to an audience of college students versus an audience of investors, for example. The tone, words, design, and delivery of your presentation should all cater to your specific audience for maximum impact.

Ask yourself: What do your audience members already know? What new information can you teach them? What are they expecting from your presentation? What's going to be interesting to them? What will keep them focused and engaged? Then, make choices during every stage of the presentation process accordingly.

Justin Champion, a content professor at HubSpot, says, "Before diving into a presentation, I create an outline of how it'll flow. I do this by creating an intro (what they're going to learn), the body (what they're learning), and finish with a conclusion (recap what they just learned) I use bullet point slide a lot for talking points I can expand on. Pro tip: use animations to guide the story. For example, instead of showing all the bullets at once, click through to each via animation."

3. Formulate your content as a narrative, if possible.

This may not apply for more formal presentation that have rigid structures (like performance reports), but for presentations that have more flexibility, presenting your content as a narrative can be much more compelling.

Stories appeal to people's emotional side in ways that information, facts, and figures can't. They help you relate to your audience -- and in turn, they'll make you and your message far more interesting to your audience. They also help make complicated concepts more easily understandable to your audience, who may not share the same experience level or work in the same industry.

Kyle Jepson, a senior professor at HubSpot, says, "Since I’m an educator, I always structure my presentations around the learning outcomes I want to achieve. If there are three things I want my listeners to understand at the end of the presentation, I’ll have three sections. Whenever possible, I put some sort of interactive element at the end of each section to assess their understanding. In a virtual event, this might be a poll or a question for people to respond to in the chat. In an in-person setting, workshop activities or small-group discussions work well."

4. Collect data and examples.

While sweeping statements can help you set the stage, supporting those statements with evidence will make your argument more interesting and credible. Data and examples give your argument content, and people will understand what you're saying much better.

But don't just slap random stats on your slides and expect to "wow" your audience. Be sure your data comes from a reputable source and that you're presenting it in a way that's easy to understand, like through accurate charts and graphs.

Finally, don't overwhelm your audience with too much data. According to psychologist George Miller , we can only remember approximately five to nine bits of information in our short-term memory at any given time. Keep that in mind as you collect your evidence.

5. Engage with your audience.

During a presentation, it's important to connect with your audience. But how can you do that when you're just talking at them?

Anni Kim, an INBOUND professor at HubSpot, says, "Staying engaged during a virtual presentation is tough, so provide plenty of opportunities for participation. You should add a slide at the beginning that points out how people can take advantage of the chat and ask questions throughout the presentation."

Once you've set the expectations, keep up on the chat and answer questions as they arise.

Now that you have a structure in mind, you'll start to write the content. Below, we'll give tips for how to start and end your presentation.

How to Start a Powerpoint Presentation

1. start with a story..

Not to be repetitive, but storytelling is one of the best ways to capture your audience's attention in general. Presentations are no different. Starting with a hook is a great way to get your audience invested in your content.

Champion says, "The best way to start a presentation is with an interesting story that connects to the content. A great way to keep you audience engaged is to make the content interesting."

2. Be yourself.

On the other hand, while you want to tell a story, you also want your audience to connect with you as the presenter.

Jepson says, "During the introduction, I think one of the most important things to do is to set expectations for your style as a presenter. You don't always need to start with a joke or a story. Start out by being you, and then keep being you for as long as you’re on stage."

3. Include surprising or unusual information at the beginning.

While you'll most likely use a standard approach with session title, presenter's bio, and an agenda, you don't want your audience to get bored.

Jepson adds "I think the standard approach (session title, presenter’s bio, agenda) is pretty effective except that it’s usually super boring. I try to include the standard information but sprinkle in things that are surprising or unusual."

Some examples include:

• Adding a photo of your family on the About Me slide. "A lot of presenters put a picture of themselves on their About Me slide. But I think that’s silly because I’m standing right there," Jepson says. "If people don’t know what I look like, they will by the end of the presentation! So I’ve started putting a picture of my wife and kids on that slide and saying something sweet or silly about that."
• Asking people to use their phones. "A lot of in-person presentations start with a request to silence cell phones," Jepson comments. "Sometimes I’ll do the opposite and say something like, 'Before we get started, I want you all to pull out your phones. You probably think I’m going to ask you to silence them. But I’m not. I’m here from HubSpot, and I’m here to help you however I can. So if there’s anyone from your team who might have questions or need help from a HubSpotter, I want you to send them a message and tell them to send their questions to you before we get to the Q&A section of presentation. To give you time to do this, I’m going to send a text to my wife to let her know I made it here safely.' And then I’ll literally pull out my phone and send a text message on stage."

Now that you've structured your post and have ironed out the details of your introduction, it's time to work on the end of the presentation.

How to End a Powerpoint Presentation

1. recap what the audience has learned..

First and foremost, the end of your presentation should tie everything together.

Champion adds, "Recap what they just learned, explain next steps based on learnings, and offer any associated resources to continue learning."

This will help people remember the content and give them resources to learn more or reach out if they have questions.

2. Q&A.

Another great way to end a presentation is with a Q&A.

Jepson remarks, "I always end with Q&A. The only tricky thing about that is knowing how to cut it off if you’re getting more questions than you have time to answer or if you aren’t getting any questions at all. In both of those situations, I do essentially the same: I cut it off and tell people to come talk to me individually."

For in-person meetings, Jepson will tell the audience to come find him after the presentation to ask more questions. However, for virtual meetings, he'll let people know how to reach him, whether that's via LinkedIn or email.

3. Call to action.

Calls to action are an important component of any piece of content and presentations are no different. What do you want your audience to do with this information?

In your recap, include actionable ways for your audience to incorporate your information into their day-to-day (if applicable). You can also let people know to reach out to you with questions so they know the next steps in case they want to discuss the presentation further.

Now that you have an idea of what you're going to be talking about and how you'll be laying it out, it's time to open up a new PowerPoint presentation and apply those basic design elements.

Outlining Your PowerPoint Design

1. pick a color scheme..

Before you begin translating your text outline into PowerPoint, you'll want to start by adding some very basic design elements to your PowerPoint slides. First, choose a color scheme -- one that has enough contrast between colors to make colors stand out. Whether you decide to use two, three, or four different colors in your presentation is up to you, but certain color combinations go together better than others. Read the sections on creating color schemes in this blog post to figure out a good color combination.

Image Source

2. Design your slide backgrounds.

In PowerPoint, less is more. You don’t ever want to let the design distract from your message. But at the same time, you want to get more creative than a plain, white background -- even if you're going for a very simple design.

The three main ways to add a background design to a PowerPoint presentation are: 1) to use a predesigned template from PowerPoint; 2) to create a custom background using a solid color; or 3) to create a custom background using an image. Here's how to do each of those things.

(We also have a few general PowerPoint templates available for download here , which come with a series of videos to teach you some basic PowerPoint creation tips.)

How to Browse Predesigned Templates in PowerPoint

PowerPoint comes with a series of predesigned templates to choose from.

To browse these templates on a Mac: Click on the slide or slides you want to add the background to. Then, click the "Themes" tab at the top of the screen.

You can either scroll through your options up there, or you can access the themes gallery in a bigger window by hovering your mouse over the theme previews and clicking the dropdown arrow that appears below them.

Right-click the background style that you want. To apply the background style to the selected slides, click "Apply to Selected Slides." To apply the background style to all of the slides in your presentation, click "Apply to All Slides."

To browse these templates on a PC: Click on the slide or slides you want to add the background to. Then, click the "Design" tab at the top of the screen. In the "Background" group, click the arrow next to "Background Styles" to open up the theme gallery.

Pro Tip: You can also apply any PowerPoint template you already have as a theme, even if it doesn't show up in the theme gallery. To do that, click the "Browse Themes" option you'll find at the bottom of the dropdown themes gallery, and navigate to wherever the given presentation, template, or theme is located on your computer. Then, click "Apply."

How to Create a Custom Background Using a Solid Color

Want your slide background to be a simple, solid color? The steps to do this are almost identical on a Mac and a PC.

Simply right-click the slide(s) you want to add a background color to, then click "Format Background." In the window that appears, click "Fill" and then "Solid." Notice you can also adjust the gradient or make the background a pattern. Click "Apply" at the bottom to apply the changes.

How to Create a Custom Background Using an Image

Sometimes, making the slide background a high-definition image can really make that slide pop. It also encourages you to cut down on text so that only a few keywords complement the image. PowerPoint makes it easy to create a custom background using an image you own.

First, choose your image. Size matters here: Be sure it's high resolution so that it can fill your slide without becoming blurry or distorted. Here are the 17 best free stock photo sites to help you find some large, great quality images.

To create a custom background using an image on a Mac: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the "Themes" tab at the top of your screen. In the "Theme Options" group, click "Background," then "Format Background."

In the window that appears, click "Fill," then "Picture or Texture." To insert a picture from a file, click "Choose Picture..." and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click "Apply." If you want to use the picture as a background for all the slides in your presentation, click "Apply to All."

To create a custom background using an image on a PC: Click the slide that you want to add a background picture to. To select multiple slides, click a slide and then press and hold CTRL while you click the other slides.

Next, click the "Design" tab at the top of your screen. In the "Background" group, click "Background Styles," then "Format Background."

In the window that appears, click "Fill," then "Picture or texture fill." To insert a picture from a file, click "File" and then locate and double-click the picture you want to insert. If you want to use this picture as a background for just the slides you selected, click "Close." If you want to use the picture as a background for all the slides in your presentation, click "Apply to All."

Filling In the Content

1. fill in the text on your slides using concise language..

Your slides are there to support your speech, not replace it. If your slides contain too much information -- like full sentences or (gasp) paragraphs -- then your audience members won't be able to help but read the slides instead of listening to you. Plus ... that's boring. Instead, use slides to enhance keywords and show visuals while you stand up there and do the real work: telling a story and describing your data.

When it comes to your slide text, focus on the main phrases of a bullet point, and cover details verbally. We recommend using up to three bullet points per slide and making any text as simple and concise as possible. A good rule of thumb is this: If you're using more than two lines per slide or per idea, then you've used too much text. Depending on the type of presentation, two lines might even be a little text-heavy.

Are you planning on sending your slides to your audience afterward? If you're concerned about putting enough information on the slides for people to understand your presentation when they go back to it later, you can always add little details into the slide notes in PowerPoint. You can find the Notes pane at the bottom of your PowerPoint screen, right below your slides. Click and drag the edge of the pane to make it larger or smaller.

2. Brainstorm your final title with someone else.

Once all your content is there, you're ready to finalize your title. First, refine your working title as best you can on your own. Is it compelling and interesting enough to engage your audience from the very start? Does it accurately reflect your presentation?

Next -- and this is important -- connect with someone else to brainstorm the final title together. Read this blog post for a helpful walkthrough on writing a great title and title brainstorming with others.

Filling In Your PowerPoint Design

1. choose a font that's easy to read..

Choose either one font to use throughout your presentation, or two (one for your headers and one for your body text) that contrast each other well. Here's a list of 35 beautiful fonts you can download for free to get you started.

If you decide on two fonts, your header font should be bold and eye-catching, and your body text font should be simple and easy to read. (For more guidance on what fonts work best together, take a look at this visual guide .)

2. Embed your font files.

Fonts changing from one computer to another is one of the most common problems PowerPoint presenters have -- and it can really mess up your presentation and flow. What's actually happening in this case is not that the fonts are changing; it's that the presentation computer just doesn’t have the same font files installed .

If you’re using a PC and presenting on a PC, then there is a smooth workaround for this issue. When you involve Mac systems, the solution is a bit rougher.

On a PC: When you save your PowerPoint file, click "Save As" and then "Save Options." Then, select the "Embed TrueType fonts" check box and press "OK." Now, your presentation will keep the font file and your fonts will not change when you move computers (unless you give your presentation on a Mac).

On a Mac: In PowerPoint for Mac, there's no option to embed fonts within the presentation. So unless you use ubiquitous typefaces like Arial or Tahoma, your PowerPoint is likely going to encounter font changes on different computers. The best way to avoid this is to save the final version of your presentation slides as JPEGs, and then insert those JPEGs onto your PowerPoint slides. In other words, make each slide a JPEG picture of your slide. (Note that the file size of your PowerPoint will increase if your presentation includes a lot of JPEGs.)

Mac users can easily drag and drop the JPEGs into PowerPoint. If you don't use actions in your presentation, then this option works especially well.

If you want your presentation to appear "animated," then you'll need to do a little tinkering. All you need to do is save JPEGs of each "frame" of the animation. Then, in your final presentation, you'll just display those JPEGs in the order you'd like the animation to appear. While you'll technically have several new slides in place of one original one, your audience won't know the difference.

If you're a Mac user and want to use this option, then be sure to add this to your checklist as the final step.

3. Adjust the font sizes.

Once you've chosen your font, you can start playing around with font size. Carefully choose the font sizes for headers and text, and consistently use the same font face and sizes on all your slides to keep things clean and legible. Be sure your font is big enough so even the audience members in the way back of the room can read them.

4. Adjust line and character spacing.

The biggest PowerPoint no-no is using too much text on a slide. The most effective slides use text sparingly and present it in a way that's easy to read. One trick to make text more legible without changing the font size or layout is to increase or decrease the space between each line and each letter.

To adjust line spacing:

Select the text you'd like to adjust. On the "Home" tab, in the "Paragraph" group, click "Line Spacing" and choose "Line Spacing Options." In the Paragraph dialog box's "Spacing" section, click the "Line Spacing" dropdown list and choose "Exactly." In the "At" text box, adjust the value accordingly. Click "OK" to save your changes.

To adjust character spacing:

Select the text you want to change. Then, on the "Home" tab, find and click the "Font" button." Choose "Character Spacing Options" from the dropdown menu. Adjust spacing as needed.

5. Add images.

Great visual cues can have a huge impact on how well your audience understands your message. Using gorgeous images in a slide presentation is the perfect way to keep things interesting.

It's important, though, that you don't use images to decorate. This is a very common mistake. Remember: Images are meant to reinforce or complement your message, but they can be distracting. Focus on finding high resolution images so that they look good when expanded without becoming blurry or distorted.

If you don't have your own images to use, check out our roundup of the 17 best free stock photo sites .

Pro Tip: If you're finding that the background of an image is distracting, you can actually remove it before putting it into your presentation directly inside PowerPoint -- no Photoshop required. Read this blog post for instructions .

6. Use multimedia, but sparingly.

Using multimedia in your presentation, like video and audio, can be an effective way to capture your audience's attention and encourage retention of your message. In most cases, it's best to avoid using more than one or two video or audio clips so you don't detract from your talk or your message.

PowerPoint lets you either link to video/audio files externally, or embed the media directly in your presentation. You should embed these files if you can, but if you use a Mac, you cannot actually embed the video. We'll get to that in a second.

PC users: Here are two great reasons to embed your multimedia:

• Embedding allows you to play media directly in your presentation. It'll look much more professional than switching between windows.
• Embedding also means that the file stays within the PowerPoint presentation, so it should play normally without extra work (except on a Mac).

Mac users: You need to be extra careful about using multimedia files. You'll always need to bring the video and/or audio file with you in the same folder as the PowerPoint presentation. It’s best to only insert video or audio files once the presentation and the containing folder have been saved on a portable drive in their permanent folder. You can also record voiceovers for your presentation or hire a voice actor through Voice123 .

If your presentation is going to be played on a Windows computer, then Mac users need to make sure their multimedia files are in WMV format . That can get complicated, so if you want to use PowerPoint effectively, consider using the same operating system for designing and presenting no matter what (if that's something you can control).

7. Design your title slide.

The title of your presentation is often the first impression it gives off -- especially if it's going to be on display as people file in to your presentation -- so it's important to put some time and careful thought into its design.

Here are 20 layout ideas for PowerPoint title slides from Chris Lema :

8. Add any consistent elements, like your company logo.

There's a reason this is at the end. If you add things like your logo that you want to be in the same place on every slide, any adjustments you make to individual slides could slightly alter the alignment ... and you'll have to go back and adjust them all over again.

Preparing For the Presentation

1. review and edit your slides..

Spend some time on your own flipping through your slides while practicing your talk. Make sure you can check all of the following off the list:

• Your slides flow well and align with your talk.
• Your slides are free of all grammatical, formatting, or design errors.
• Your multimedia files work.
• You've double-checked any mathematical calculations you made yourself.
• You've properly attributed any statistics, data, quotes, ideas, etc. to the original source.
• You've double-checked you're actually allowed to use the photos/images you used . (Don't skip this step. Here's a cautionary tale about internet copyright law .)
• You're sure nothing in your presentation could potentially harm any of your partners, stakeholders, audience members, or your company.
• You've checked with a friend that nothing in your presentation might offend certain people in your audience -- or, if so, that it's worth it.

2. Know your slides inside out.

The best presenters don't read off your slides, so it's important to prepare and practice your presentation ahead of time. You never want to be the person finalizing your talk or presentation half an hour before an event ... that's just poor planning. Plus, what if the projector fails and you have to give your talk without slides? It can happen, and if does, you'll be incredibly happy you spent so much time preparing.

3. Practice using "presenter view."

Depending on the venue, you might have a presenter's screen available to you in addition to the main projected display that your audience can see. PowerPoint has a great tool called "Presenter View," which includes an area for notes, a timer/clock, a presentation display, and a preview of the next slide.

Make sure "Presenter View" is turned on by selecting it in the "Slide Show" tab of your PowerPoint.

To practice using "Presenter View," open the "Slide Show" tab within PowerPoint. In the "Presenter Tools" box, click "Presenter View."

4. Bring your own laptop and a backup copy of your presentation.

This isn't just a bonus step -- it's an essential one. Technology can mess up on you, and you need to be prepared. Between operating systems or even between different versions of Microsoft Office, PowerPoint can get a little wonky. One way to avoid problems is to ensure you have all the right hardware with you. Bring along your own laptop when you're presenting, just in case.

Even if you bring your laptop, but especially if you for some reason cannot, bring a backup copy of your PowerPoint file on a flash drive.

What other tips do you have for nailing PowerPoint presentations?

Editor's note: This post was originally published in October 2015 and has been updated for comprehensiveness.

Don't forget to share this post!

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by Tom Rielly • May 12, 2020

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love, and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

6 presentation skills and how to improve them

How to make a presentation interactive and exciting, how to write a speech that your audience remembers, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, reading the room gives you an edge — no matter who you're talking to, writing an elevator pitch about yourself: a how-to plus tips, 18 effective strategies to improve your communication skills, your ultimate guide on how to be a good storyteller, similar articles, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, how to not be nervous for a presentation — 13 tips that work (really), how the minto pyramid principle can enhance your communication skills, 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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PowerPoint Presentation Best Practices: Tips & Resources

• Slide Content
• The Presentation: Public Speaking
• Tips & Resources

Watch your timing, both while speaking and going through your slides. You don't want to go too fast, but make sure you don't go over your allotted time, either. (This is where practice comes in!) You might want to leave a few minutes at the end for questions.

Sort Your Slides

Try breaking your slides into smaller chunks or segments, and make sure they flow. But don’t use too many slides, either; find a nice middle ground. If you look at all of them in the slide sorter, do they seem to flow logically without your speech backing them up?

The "B" Key

During your presentation (on either PowerPoint or Keynote) you can press the "B" key on the keyboard, and the screen will go blank. This is useful if you need to go off topic for a minute, or you want people to focus on you while you say something extremely important. Press "B" again and your presentation will reappear.

• Keep it simple, but not simplistic
• Have a theme and be consistent
• Be smart with colors
• Choose fonts wisely
• Use high-quality graphics, not clip art
• Try using video or audio
• Minimize distractions in your slides
• Pace yourself
• Break up your slides into small chunks
• Check your spelling and grammar
• Don’t use stale built-in templates
• Don’t throw off your audience with fancy fonts
• Don’t use distracting animations and transitions
• Don’t use clip art
• Don’t put an entire paragraph in your slide
• Don’t go too fast
• Don't read from cue cards word-for-word
• Don’t stress—act relaxed and natural, and your audience will be more receptive
• "Design Tips" - Garr Reynolds Tips and slide examples from a communication expert.
• "10 PowerPoint Tips to Make Your Slides More Effective" - iSpring Top 10 tips, written by Ferry Pereboom, the co-founder of a design agency.
• Presentation Zen: "What is good presentation design?" - Garr Reynolds Tips and slide examples from a communication expert.
• "Top 10 Tips to Make Your PowerPoint Suck Way Less" - Your PowerPoint Sucks Top 10 tips, other articles, examples, and resources.
• "Speak up: Preparing an Engaging Presentation" - Amherst College Tips on presenting a public speech from Amherst College's Writing Center.
• “Basic tasks for creating a PowerPoint presentation” - Microsoft A guide for getting started with PowerPoint, with tips for creating an effective presentation at the bottom.
• "Delivery Tips" - Garr Reynolds Public speaking tips from a communication expert.
• "Preparation Tips" - Garr Reynolds Preparation tips for presenting from a communication expert.
• Canva Slide builder with professional and artistic templates.
• SlideModel Professional slide and theme templates.
• PresentationGO Free templates, slides, graphics, diagrams, tables, etc.
• << Previous: The Presentation: Public Speaking
• Last Updated: Dec 8, 2023 12:36 PM
• URL: https://libguides.hccfl.edu/powerpoint

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Best practices for making awesome PowerPoint slides

Whether you’re presenting a slideshow to your executives, clients, or peers, you want to convey your message clearly and successfully. Unfortunately, many mistakes can be made when creating PowerPoint presentations .

Choose the fonts wisely

Select pleasing colors.

• Don’t overuse animations and effects

Use a standard presentation rule

From hard-to-read fonts to colors that hurt the eyes of your audience, here are some best practices to keep in mind for your next PowerPoint slideshow.

Using a fancy, dramatic, or even whimsical font can be tempting. But you must consider the readability of the font. You want your audience to easily see your headings and bullet points. Consider the two basic font styles: serif and sans serif.

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Serif fonts are more decorative, have a classic appearance, and are frequently used in print publications. Each letter has a stroke that extends from a point in the letter. Popular serif styles include Times New Roman, Garamond, Georgia, and Baskerville.

Sans serif fonts are more precise, have a clean appearance, and are frequently used in digital publications. Each letter is clear-cut without wings or curves at its points. Popular sans serif styles include Arial, Verdana, Tahoma, and Calibri.

Because of the extended strokes, serif fonts can appear a bit blurry on a screen. This makes a sans serif font the favored choice. The bottom line is that you should remain consistent and use the same type, serif or sans serif, for all fonts in the slideshow.

The colors you use in your PowerPoint presentation can be just as important as the content. You want to use those that enhance the appearance of the slideshow, not distract or give your audience a headache.

As Robert Lane explains in his article about combining colors in PowerPoint , mixing red and blue or red and green can cause eye strain. Plus, red and green mixtures are difficult to see for those with color blindness.

The article mentions that warm colors like reds, oranges, and yellows are eye-catching, whereas cool colors like blues, greens, and purples draw less attention. Additionally, lighter colors are more noticeable than dark.

One of the easiest ways to choose the colors for your presentation is to use a built-in theme. Select the Design tab and you’ll see a collection of Themes in the ribbon.

Once you select a theme, you can then use the Variants section to choose a different color scheme. Each scheme includes eight complementing colors. You can also pick the font style you want to use in the Variants drop-down menu.

Tip : You can also check out the Design Ideas if you need help with the layouts for your slides.

Don’t overuse animations and effects

Animations can be attention-grabbing additions to a slideshow. But if you overuse or misuse them, they can be detrimental to your presentation and actually turn off viewers. The best thing to do is consider your audience and slideshow’s purpose.

For instance, if you are presenting the slideshow to a classroom of 8-year-old students, animations can grab and hold their attention more than simple images or words. However, if you’re presenting to your company’s executive team or board of directors, animations can come across as unprofessional.

If you really want to include animations, make them subtle or purposeful. As an example, you may want to expand on each bullet point in your list. You can create an animation to display the bullet points one by one and only when you click.

To do this, select the first bullet point, go to the Animations tab, and choose the Appear effect. Then, in the Timing section of the ribbon, choose On click in the Start drop-down list. Do the same for each bullet point in your list.

This creates a simple animation that benefits your presentation. It doesn’t distract but instead keeps your audience focused on your current talking point.

What is the 10/20/30 rule of PowerPoint? What is the five-by-five rule? What about the 5/5/5 and seven-by-seven rules? Rules, rules, rules. These are different standards that many recommend using when it comes to creating PowerPoint presentations.

• The 10/20/30 rule : Have no more than 10 slides, a presentation no longer than 20 minutes, and a font size no smaller than 30 points.
• The five-by-five rule : Have no more than five words per line and five lines per slide.
• The 5/5/5 rule : Have no more than five words per line, five lines per slide, and five text-heavy slides in a row.
• The seven-by-seven rule : Have no more than seven words per line and seven lines per slide.

What each of these rules basically means is: Keep it simple.

The first rule, 10/20/30, is a good rule to follow for your overall presentation. While it may not always be possible, the more succinct a presentation, the more successful it will be.

The last three rules are helpful ones to follow when you’re adding text to your slides. As you know, presentations are visual. Using too much text means your audience is reading more than watching.

Hopefully, these best practices will help you create a memorable and effective slideshow. For other ways to enhance your presentation, look at how to add audio to the slides or how to  include music in PowerPoint .

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Many of the apps from the Microsoft 365 suite now run natively on Apple's new M1-powered MacBooks. Outlook, Word, Excel, PowerPoint, and OneNote are now all able to take full advantage of Apple's custom ARM-based silicon.

These new Microsoft 365 apps for Apple M1 Macs are all universal apps, which means that they will also run on traditional Macs with Intel processors. This also means that the Office apps on Apple's M1 Macs -- like the new MacBook Air, 13-inch MacBook Pro, and Mac mini -- should all feel snappier and faster than when they were previously running under emulation with Rosetta 2.

This holiday season, Microsoft will release a dual-screen smartphone known as the Surface Duo. As a dual-screen device, you can stack your favorite apps side by side, span apps across the screen for a better view of your work, and generally do more while on the go.

That demands software and hardware work hand-in-hand, however, so the new Office app for iOS and Android is paving the way forward. It'll make your phone a bit more useful for work -- in Office apps, at least. One hub for all things Office You can already use the dedicated Word, Excel, and PowerPoint apps on your phone. With the new Office app, however, Microsoft is creating a one-stop hub for all things related to work. Word, Excel, and PowerPoint are all part of the Office app. Yet it's lightweight, coming in at less than 100MB.

Public speaking, including the delivery of PowerPoint presentations, can be a trial. There's the need to pace yourself, as well as to avoid reading your slides word for word. Microsoft gets that.

Leaning on the power of artificial intelligence, the company is now launching a public preview of its PowerPoint Presenter Coach, a tool which can help critique your PowerPoint presentation.

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PowerPoint Tips  - Simple Rules for Better PowerPoint Presentations

Powerpoint tips  -, simple rules for better powerpoint presentations, powerpoint tips simple rules for better powerpoint presentations.

PowerPoint Tips: Simple Rules for Better PowerPoint Presentations

Lesson 17: simple rules for better powerpoint presentations.

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Simple rules for better PowerPoint presentations

Have you ever given a PowerPoint presentation and noticed that something about it just seemed a little … off? If you’re unfamiliar with basic PowerPoint design principles, it can be difficult to create a slide show that presents your information in the best light.

Poorly designed presentations can leave an audience feeling confused, bored, and even irritated. Review these tips to make your next presentation more engaging.

Don't read your presentation straight from the slides

If your audience can both read and hear, it’s a waste of time for you to simply read your slides aloud. Your audience will zone out and stop listening to what you’re saying, which means they won’t hear any extra information you include.

Instead of typing out your entire presentation, include only main ideas, keywords, and talking points in your slide show text. Engage your audience by sharing the details out loud.

Follow the 5/5/5 rule

To keep your audience from feeling overwhelmed, you should keep the text on each slide short and to the point. Some experts suggest using the 5/5/5 rule : no more than five words per line of text, five lines of text per slide, or five text-heavy slides in a row.

Don't forget your audience

Who will be watching your presentation? The same goofy effects and funny clip art that would entertain a classroom full of middle-school students might make you look unprofessional in front of business colleagues and clients.

Humor can lighten up a presentation, but if you use it inappropriately your audience might think you don’t know what you’re doing. Know your audience, and tailor your presentation to their tastes and expectations.

Choose readable colors and fonts

Your text should be easy to read and pleasant to look at. Large, simple fonts and theme colors are always your best bet. The best fonts and colors can vary depending on your presentation setting. Presenting in a large room? Make your text larger than usual so people in the back can read it. Presenting with the lights on? Dark text on a light background is your best bet for visibility.

Don't overload your presentation with animations

As anyone who’s sat through a presentation while every letter of every paragraph zoomed across the screen can tell you, being inundated with complicated animations and exciting slide transitions can become irritating.

Before including effects like this in your presentation, ask yourself: Would this moment in the presentation be equally strong without an added effect? Does it unnecessarily delay information? If the answer to either question is yes—or even maybe—leave out the effect.

Use animations sparingly to enhance your presentation

Don’t take the last tip to mean you should avoid animations and other effects entirely. When used sparingly, subtle effects and animations can add to your presentation. For example, having bullet points appear as you address them rather than before can help keep your audience’s attention.

Keep these tips in mind the next time you create a presentation—your audience will thank you. For more detailed information on creating a PowerPoint presentation, visit our Office tutorials .

/en/powerpoint-tips/three-tips-for-beautiful-powerpoint-presentations/content/

Simon Sez IT

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Powerpoint Presentation Tips and Best Practices

(Note: S uitable for users of PowerPoint 2016, 2019, 2021, and PowerPoint for Microsoft 365 . )

Understand the dos and don’ts of effective PowerPoint design that adheres to best practice guidelines.

PowerPoint Presentation Tips and Design Explained

PowerPoint is a presentation application that helps us communicate our thoughts and ideas to an audience. It’s designed to assist the presenter, not to be a replacement for the presenter. However, simply ‘slapping’ together a few slides and adding some text and a couple of images doesn’t quite cut it in 2022.

PowerPoint has evolved in leaps and bounds over the last few years. No longer are we stuck with creating long, linear slide decks full of bulleted lists and text, inflicting ‘Death by PowerPoint’ on our audience.

Modern slide design tells a story. It allows the viewer to choose their own path through the presentation. We use animation sparingly and effectively. We think about color, font, and accessibility. We choose images over text and consider our audience before we begin our design.

The latest versions of PowerPoint (365, 2016, 2019, 2021) contain many new features to help us build a truly awesome PowerPoint presentation. However, the ‘rules’ with regard to effective design remain the same as ever. By knowing and employing a few basic best practice principles, we can create an attractive, modern presentation that communicates our message effectively.

1. What is the Goal?

2. know your audience, 3. create an outline, 4. decide on visuals.

• 5. Text. Less is More

6. Use Readable Fonts

7. be mindful of color, 8. design for wide screen, 9. be consistent with style.

• 10. Animation. Less is More

11. Consider Templates

12. end with action points.

Related reads:

How to Wrap Text in PowerPoint

How to Add a Watermark in PowerPoint

How to Add a Hyperlink to a PowerPoint

Best Practice Guidelines

Best Practice Guidelines give us a framework from which to work within. Much like a blueprint, we can follow these rules to ensure we are designing our slide deck in the best way for our audience.

Before we begin, it’s important to establish the goal of the presentation, as this will affect how we design our slides. What are we hoping to achieve? Is this a Sales pitch to a potential client? Are we trying to sell a product or service? Is this an internal presentation for our team? Work out what the goal is prior to creating slides.

For example, if this is a sales pitch to a potential client, it’s important to get to the relevant points quickly. Identify early where you see problems and then offer solutions. This helps get ‘buy-in’, and the client understands how we can benefit their organization. If we present data in charts, ensure the charts are simple to read and communicate key metrics important to that client.

It’s also worth thinking about how to end the presentation. Do we want our audience to take action on something? Do we want to encourage them to follow us on social media? Or maybe we need them to go to a website and register for a newsletter. Maybe we want them to think about certain key points and provide feedback at a later time. Remember to include clear calls to action.

Establishing who we are presenting to is vital. Different audiences will require different slide designs. For example, if we are presenting to a board of CEOs and stakeholders, we need to ensure the presentation is professional, business-like, focused on key metrics, and establishes our brand. Whereas, if we are putting together a presentation for our local tennis club, we can afford to be more relaxed with the design.

Our audience determines how we design a presentation. It affects the types of images we use, which fonts and colors we use, and the messaging we work into the slides.

The environment also plays a key role. Will they be in a meeting room viewing the presentation on a projector? Will they be sitting next to you at your desk? Will they be receiving an email copy of the presentation? Will the presentation be on large screens at an event? For example, if we present in a large auditorium, we must ensure that even the people at the back can see everything. We need to consider font size, font style, contrast, and the types of images we use.

NOTE : Many times, organizations will have their own PowerPoint template to use for all company presentations. Templates ensure that every presentation is consistent, uses branded colors, and contains items like the company logo. We should always ensure that we are working within our organization’s branding guidelines when designing.

Try and establish these three key factors:

• Who will be watching?
• What’s important to them?
• What’s the environment?

An outline is similar to a storyboard. We can plan out our slides ahead of time to establish flow, presentation length, and timings.

An outline can be something as simple as drawing out slides in a notepad and jotting down the key points to cover, or we can use PowerPoint to create a ‘wireframe’. A wireframe is simply a plan of how each slide will look and what content is to be included.

Establishing what needs to be included from the start means that we are less likely to forget to include important information, and we can plan our slide deck more effectively.

Visual elements are a huge part of PowerPoint. The phrase ‘a picture speaks 1000 words’ is true, with most people remembering infographics, charts, and other images over bulleted lists of text. It’s important to think about the types of visuals to include in the presentation ahead of time. Do we want to use photos? What about charts? Are we going to use icons? What about video?

We can use multiple types of visual elements in our presentations, and we need to think about what will convey our message best. Also, think about the tone of the presentation and match any visual elements to that.

Color and font style are also very important. If company-branded colors do not restrict us, we need to think about the color palette of our presentation and ensure we use a selection of colors that complement one another.

If you struggle with color, the Canva Color Wheel is a great free tool for finding complementary colors based on a starting color.

5. Text. Less is More.

When it comes to text, less is definitely more. One mistake many presenters make is adding everything they want to say to the slide. Too much text renders the presenter redundant. PowerPoint is designed to be a presentation aid, not the entire presentation.

An audience should be focused on the presenter. Powerpoint can list some brief, key talking points, but the presenter should speak most of the information. If we have a ‘wall of words’ on a slide, it’s very difficult for the human brain to read and listen at the same time.

A good guide to stick to is ‘The Rule of 5/5/5’. No more than 5 words per line, no more than 5 lines per slide, and no more than 5 text-heavy slides in a row. Keep text to a minimum and break up text-based slides with images, charts, and other visuals.

Font selection is incredibly important, and not all fonts are created equally.

Over the years, I’ve seen many presentations ruined by crazy font choices. For business presentations, it’s best to stick to well-established, easy-to-read fonts: Arial, Tahoma, Calibri, Verdana, and Times New Roman are some of the most popular.

With that said, using the same font throughout the entire presentation can make our slide deck look a little stale and boring. Don’t be scared to use more than one font style, although try and stick to three or less. If we are going to use more than one font in the presentation, we should ensure that the fonts are from the same font family to keep things looking consistent and tied together.

For example, we might use Lato font for the majority of the text in the presentation, Lato Black for the headings, and Lato Light for text boxes and sub-headings.

Stick to fonts that are easy to read even when the font size is relatively small.

A great website for finding complimentary font pairings is Fontjoy .

Suggested reads:

How to Change PowerPoint Slides to Portrait

How to Change Slide Size in PowerPoint

How to Save PowerPoint as Video

Color can make or break a presentation. Choose the wrong colors, and at best, the presentation will look unprofessional and, at worst, will give people a headache.

We need to think about our color choices carefully. Choose high-contrast colors like white text on a dark background or dark text on a light background.

In PowerPoint 2021, we can choose between two slide sizes: Standard (4:3) and Widescreen (16:9).

Always design for widescreen! If we create a slide deck using the standard size and someone with a widescreen opens the presentation, PowerPoint needs to scale the presentation up, which can lead to problems, distortion, and misaligned objects. It’s much easier for PowerPoint to scale a presentation down.

• Click on the Design tab.
• From the Customize group, click Slide Size .
• Choose Widescreen from the menu.

It’s important that all slides in a deck look like they are part of that presentation. They should have a consistent look and feel. One of the best ways of tying slides together is to use color.

Choose a color palette of complementary colors and use them consistently throughout the presentation. Sticking to just a few colors prevents the presentation from looking like a rainbow.

In PowerPoint 2021, we have a great utility called ‘Eyedropper’, which helps us copy colors from one object to the next, ensuring that we are picking the exact same color every single time. If we have an image on our slide, we could use the eyedropper tool to pick a specific color from the image and then use that color to fill another shape or icon.

We could even use the colors in an image to help build our own color palette.

10. Animation. Less is More.

Much like text, when it comes to animation, less is more.

How many presentations have you seen where the author has been a bit too enthusiastic with their animation effects? Text boxes fly in from the top, bullet points spin in from the left, and images pulsing in different colors. It’s enough to make anyone go crazy.

Animation when used correctly can really elevate a presentation and emphasize important points. Animation can also make our presentation look slick and modern. The key point here is ‘when used correctly’. The animation should enhance and not distract.

The rule here is to try and stick to less than three different animation effects in the presentation. Subtle animation tends to work better than something more dynamic and ‘in your face’.

For example, if we have a list of bullet points and we want to speak about the first one before the next one is visible to the audience, we might add a ‘fade in’ animation to the bullets. The second bullet point will subtly fade in and won’t give anyone in the audience a seizure.

Templates give us a head start when creating a PowerPoint presentation. Instead of staring at a blank presentation, not knowing where to start, we could choose a template from PowerPoint’s template gallery and have a lot of the hard work done for us.

PowerPoint 2021 has hundreds of in-built templates available to use for free. All templates are divided into categories, and if we are looking for something specific, we can use the search bar.

• Click on the File tab.
• Click on New .
• In the templates section, type the search term into the search bar.

PowerPoint templates include pre-made slides, images, shapes, sample text, colors, fonts, and effects. Every element of the template can be customized to use your own colors and images.

If we can’t find a template that suits our needs, there are many websites that offer free and paid PowerPoint templates for download.

For free templates, check out Slides Carnival

For beautiful, high-quality paid templates, check out Envato Elements.

We always want to make sure we end our presentations on a high. Leave the audience with action points or a task to complete.

For example, we might want our audience to provide feedback or get their opinion on the topic discussed. Or maybe we need them to complete a survey. Maybe we want to get them to follow us on social media, or we want them to complete an exercise. Whatever the action points, provide all the details at the end.

Sometimes, it’s worth mentioning at the beginning of the presentation that there will be some calls to action at the end. This can prevent people from zoning out or not paying attention if they know they will be required to do something at the end.

If we want to direct the audience to a specific website, we can utilize the QR Code add-in for PowerPoint 2021 so they can scan it with their phone.

How to Make a Flowchart in PowerPoint

How to Link Excel to PowerPoint

How to Add Slide Numbers in PowerPoint

Please visit our free resources center for more high-quality PowerPoint and Microsoft Suite application guides.

Ready to dive deep into PowerPoint? Click here for basic to advanced PowerPoint courses with in-depth training modules.

Simon Sez IT has been teaching PowerPoint and other business software for over ten years. You can access 160+ IT training courses for a low monthly fee.

Deborah Ashby

Deborah Ashby is a TAP Accredited IT Trainer, specializing in the design, delivery, and facilitation of Microsoft courses both online and in the classroom.She has over 11 years of IT Training Experience and 24 years in the IT Industry. To date, she's trained over 10,000 people in the UK and overseas at companies such as HMRC, the Metropolitan Police, Parliament, SKY, Microsoft, Kew Gardens, Norton Rose Fulbright LLP.She's a qualified MOS Master for 2010, 2013, and 2016 editions of Microsoft Office and is COLF and TAP Accredited and a member of The British Learning Institute.

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Presentation Design: Ultimate Guide for Beginnersi

Great presentation design is as important as presenting. Are you creating your own slide decks? Here are some must-follow rules for awesome presentations!

Table of Contents

Whether you are pitching a business idea, telling about your new research, or sharing important data with your audience, presentations are a visual aid essential for your success. You could have awesome presenter skills, and a fantastic idea for the content. But without stunning presentation design, the whole thing will fall flat. Learn how to make a good PowerPoint presentation design with these 10 tips.

Presentations: you’ve seen many of them, and you've probably made several yourself. An ultimate visual communication tool to get your point across, presentations are deeply integrated into the academic and business world.

However, many individuals and businesses still make the mistake of thinking that PowerPoint presentation design always comes down to dark text on a white background, with a few images and charts sprinkled in. Nothing could be further from the truth!

Presentation design shouldn’t be walls of text or extensive bullet point lists, but rather a way to tell a story and inspire the audience with a beautiful and balanced design. And it’s not just about communicating with your audience. Visme found that 91% of presenters feel more confident when using a professionally designed slide deck .

Want to learn how to make a good PowerPoint presentation design? We can help. In this article, we’ll cover the basics, such as:

What is presentation design?

• What types of presentations are there?
• 7 Tips to design presentation slides yourself.

Presentation design focuses on the visual look of your presentation as a tool to engage your audience. It is the way you present your information on the slide: the color scheme, combination of fonts, the way design elements are used as part of your slide. All of this comes together to present your message in a certain way.

Presentation design is about finding the perfect combination of design elements to create slides that will not bore or tire your audience, but rather engage them and glue them to the slides while attentively listening. Whether you are looking to inform your audience, entertain them, establish credibility, or something else, well-thought-out and executed presentation slides can help you achieve this.

Types of presentations

What is the first step in designing an effective presentation? Knowing what the presentation is for, of course.

Presentations have different purposes. A quarterly presentation you are making for the investors of your dropshipping business will not be the same as an employee training slide. In the first case, your aim will be to inform and report, in the second case, the goal of the presentation is to educate. Depending on what you are trying to achieve, there are 5 types of presentations. Let’s take a look at each.

• Informative - One of the most common presentation types, informative presentations aim to communicate important information with the audience and show new findings. Think of presenting company updates or planning a new project: informative presentations should be clear and straight to the point.
• Persuasive - As the name suggests, the aim of this presentation type is to use important data to not simply inform the viewers, but to persuade them to take a specific action. Persuasive presentations are what you should show to potential investors when telling them about the user acquisition growth speed of your company.
• Educational - Often confused with informative presentations, educational presentations are different because they aim to not simply inform, but to teach the viewers new skills and educate them about a new topic. Staff training slides or academic presentations are a great example of this slide type. You can go as far as making a tutorial video and including it in the slides, adding notes and key points next to it.
• Inspirational - Often used by managers and team leaders, inspirational presentations aim to cause a spark and motivate employees to work harder. Presentations of this type usually have a highly emotional message the aim of which is to inspire viewers to take a particular action.
• Problem-solving - This presentation type does a particularly good job at hooking the audience, as the key part of this presentation is the problem they are facing. Then, during the presentation, you are showing them how you are going to solve that problem. An example of this would be discussing how hard it is for large companies to hire qualified people by sharing statistics, then presenting your new HR automation tool and showing its benefits.

7 presentation design tips for beginners

Are you ready to jump into it? Here are 7 golden tips that will help you design presentation slides you can be proud of.

1. Outline your content and refine the key message

What is the first step in designing an effective presentation? You need to prepare your content and refine the key message. Try to understand what your audience wants to know, what they may already know, and what is more likely to keep them engaged. Then, keep this information in mind as you prepare your content for your presentation. What is the main takeaway from each slide?

Choose a working title and have a clear point for each of the slides. Understand what you want your slide to tell people. For example, instead of “Using hashtags for Instagram ” go with “Using hashtags for Instagram increases engagement by 12.5%.”

Keep your content specific and informative, but as concise as possible. Simplify your sentences, keep only the main point without writing an excessive amount of information on the slide. Below are two examples of a slide with the same information. Which one do you think is more readable?

2. Pick a framework

Now it’s time to pick the framework you are going to use to make your professional presentation design. Do you want to create a presentation from scratch, or go with something pre-built?

There are many terrific presentation design templates available online, on platforms like Canva, Visme, and Venngage. Still, you should never use a presentation template without editing it .

Changing the color scheme or fonts to match your brand may seem like a small detail, but it will greatly improve the overall impression of your presentation. It also helps to strengthen your brand identity (whether for a personal or business brand marketing ), and demonstrates professionalism and care.

Another important thing is not to limit your creativity to pre-built presentations. That’s why it’s also advisable to explore presentation designs on platforms, such as Behance, Dribble, and 99Designs.

Sure, most of these will have been done by professional designers, and may be a little challenging for beginners to recreate. However, understanding just how creative PowerPoint presentation design can be will help you shed your preconceptions and explore new creative routes.

3. Choose a color scheme and fonts

The best presentation design will be limited to a handful of options as too many colors will create chaos on your slide and make it harder for the readers to understand.

If you have a brand guide in place, it’s best to stick to colors and fonts used in your branding. However, remember that a PowerPoint presentation design is supposed to keep viewers engaged. So, even if your brand colors are soothing muted tones, a bright element here and there can work well to draw attention to the key messages.

4. Make it visual

Sharing your information only as texts and bullet points is a lazy way out. When you design presentation slides, consider how you can present information visually. This will help your audience understand and take in key messages faster.

A simple example of this is adding relevant icons instead of simple bullet points. Colored or outlined texts next to realistic and relevant photos make the presentation a lot more enjoyable and keep the viewers entertained.

Graphs and charts are a business presentation design staple. However, you can also think about different design elements that can be both surprising and effective. For example, a simple illustration instead of a dull stock photo will delight your audience and keep them engaged.

5. Pay attention to the layout

Your slide layout is the area where all of your presentation elements (photos, texts, icons, logo) are contained. Most presentation tools come with pre-built layouts you can use.

You can also create your own layout from scratch. In both cases, the main aim is to design a beautiful slide that doesn’t overwhelm the viewer. Include plenty of white space in your layout, don’t crowd it with too many text boxes and elements. If the elements are different, as they often will be, keep similar one close to each other. Keep your layout as clean and simple as you can.

6. Align and position

Nothing screams amateur more than jumping texts and layouts from slide to slide. Mismatching logos and design elements jumping here and there showcase a lack of professionalism and give an impression that you’ve put your presentation in a hurry. Not to mention that they are sometimes extremely annoying and distractive!

So, whenever you are working on your slides, always align and position them properly. No matter the presentation tool used, chances are, it will have an alignment tool.

Presentation software such as Keynote and Figma even offer an option to create background grids to help with the alignment. Below is an example of a slide, before and after aligning the texts and icons. Notice the difference?

7. Stay consistent

As you progress through the design of your presentation, it is essential that you stay consistent. No matter how many slides your presentation has, they are still part of one presentation. And you don’t always have to keep the same background color, or slide themes for this. Consistency in design can be achieved through design elements, color schemes, and similar illustrations.

Take a moment to look at these three slides. Although some of the slides seem to be styled differently from the rest, the color scheme of design elements holds the presentation together. It’s crucial to make sure that each one of your slides is visually connected to the previous one, to make sure your viewers don’t lose track of what you were saying.

Key takeaways

Now that you know the basics of professional presentation design, it's time to try them in practice! As with every other design type, there is no end to presentation design. Try to experiment with different tools, elements, and styles to find the one that works best for your audience. Research trends and best practices, and dedicate time to plan each slide thoughtfully. Don't be afraid to try new things, and you'll see the benefits a good presentation can have for your project in no time.

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How-To Geek

How to practice your presentations with powerpoint's presenter coach.

Rehearsing presentations gets easier with PowerPoint.

Quick Links

How the presenter coach helps you with your presentations, what you'll need, how to launch the presenter coach in powerpoint, reading your rehearsal report.

Microsoft PowerPoint now has a Presenter Coach to let you rehearse your presentations before going to the audience. This coach gives you a detailed report telling you how well you did and suggesting areas for improvement. Here's how to use it.

Consider the Presenter Coach in PowerPoint as a trusted friend who listens to you practice performing  your presentations . This coach reviews your entire presentation and creates a report detailing your performance.

For example, it will grade you on how fast you speak and how much you use filler words like "um" and "ah." It will also inform you of words you might want to avoid and encourage you not to simply read the words on your slides aloud.

Basically, if you need a second opinion on your presenting style, this is a great way to get it.

Related: 8 Tips to Make the Best PowerPoint Presentations

To use the Presenter Coach in PowerPoint, you must have:

• a Microsoft account or a Microsoft 365 work or school account
• a working internet connection
• a microphone (so that PowerPoint can listen to what you're saying)

Also, the Presenter Coach only works if you use the English language in PowerPoint. Other languages are not yet supported as of April 2021.

PowerPoint's Presenter Coach works for any presentation. You can use it with your commercial, educational, and even family presentations.

To start using this feature, open your presentation with PowerPoint.

In the PowerPoint window, click the "Slide Show" tab on the ribbon at the top of the window.

If you don't see the Slide Show tab, you're probably in Slide Master View. Close this view by selecting "Slide Master" at the top and then clicking "Close Master View."

In the Slide Show tab, click "Rehearse with Coach" to open PowerPoint's Presenter Coach.

Your presentation will open in fullscreen mode. To activate the Presenter Coach, click "Start Rehearsing" in the bottom-right corner of your window. Optionally, enable "Show real-time feedback" if you want the coach to give you tips while you're still presenting.

Now, begin your presentation like you normally would. If you enabled the real-time feedback option, you'll see some tips appear in the bottom-right corner of your window.

Press "Esc" when you're done presenting to exit fullscreen mode. PowerPoint will now open your rehearsal report.

It's important to read and analyze the Presenter Coach's report properly. This will help you find areas for improvement and see whether you're doing well.

The report will vanish as soon as you close the report window. To save the report, take a screenshot of it.

Here's what each section in the report tells you about your presentation:

• Summary : Summary tells you the amount of time you spent practicing your presentation. It also shows the number of slides you rehearsed.
• Fillers : In the Fillers section, you'll see the filler words (umm, ah) that you used during your presentation. Using these filler words makes you sound less confident, and you should try to avoid using them.
• Sensitive Phrases : Sensitive Phrases highlights culturally sensitive phrases that you used in your presentation, which you might want to avoid. It considers the following areas sensitive: disability, age, gender, race, sexual orientation, mental health, geopolitical topics, and profanity.
• Pace : The Pace section tells you the pace of your presentation. If you were too fast or too slow, you'll find that information here.
• Originality : Microsoft suggests that you avoid reading out the text written in your presentation slides, as this makes your presentation boring. Instead, you should use original content in your speech. The Originality section informs you if you only read the text from your slides.

Now that you know where you need to improve, click the "Rehearse Again" button at the top of the report to re-present your presentation. When you're done, PowerPoint will make another report detailing your new presentation performance.

Related: How to Add Music to Your PowerPoint Presentation