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How to Write Election Campaign Speech in Nigeria

  • By PolitiVos
  • Campaign Guidelines , Latest News , Politics Today

How to Write Election Campaign Speech in 10 Steps

This guide provides essential tips on how to write election campaign speech that will resonate with your audience. Writing an election campaign speech is a critical and complex process that requires careful planning, research, and effective communication skills. A campaign speech can make or break a candidate’s chances of success in an election, and thus it must be crafted with the utmost attention to detail and relevance.

A well-crafted speech can help a candidate to connect with voters, build trust, and win support for their candidacy. However, writing a compelling speech that resonates with the audience can be a daunting task. To write an effective election campaign speech, one needs to understand their audience, have a clear campaign message, and convey that message with passion and conviction.

In this process, it is important to keep in mind the tone and style of the speech, the audience’s values and beliefs, and the specific goals of the campaign. Here are useful tips and strategies to help candidates write a successful election campaign speech. Contact us now to help you conduct a thorough research and create an effective political campaign speech that will convey your values and policies of the political party or candidate and resonate with the audience and stakeholders.

Step 1: Define your audience

Before you start writing your campaign speech, you must first define your audience. Who are you speaking to? What are their concerns, hopes, and aspirations? What are the issues that matter to them? By understanding your audience, you can tailor your speech to their needs and concerns and connect with them on a more personal level.

Step 2: Craft a powerful opening

The opening of your speech is crucial, as it sets the tone and captures the attention of your audience. Start with a strong and compelling statement that immediately grabs their attention. You could use a statistic, a quote, or a personal story to draw them in and make them want to listen to what you have to say.

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Step 3: focus on your message.

Your campaign speech must have a clear and concise message that reflects your values, beliefs, and vision for the future. Focus on the issues that matter to your audience and demonstrate how your policies and plan of actions will address their concerns. Be specific and provide examples of how you will make a difference if elected as a president, house of representative, senator, governor or even state assembly member.

Step 4: Use persuasive language

The language you use in your speech is essential in persuading your audience to vote for you. Use persuasive language that appeals to their emotions, values, and aspirations. Use simple and easy-to-understand language that everyone can relate to. Avoid using jargon, technical terms, or complex sentences that may confuse or alienate your audience.

Step 5: Be authentic and genuine

Authenticity and genuineness are crucial when delivering a campaign speech. You must be honest and sincere in your message and connect with your audience on a personal level. Share your personal experiences, past records, values, and beliefs that demonstrate your authenticity and inspire trust and confidence in your leadership.

Step 6: Use humor and storytelling

Humor and storytelling are excellent tools for engaging your audience and keeping their attention. Use anecdotes, personal stories, or jokes to add some lightness and humor to your speech. However, be careful not to offend or belittle anyone, as this could harm your credibility and reputation.

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Step 7: use rhetorical devices.

Rhetorical devices, such as repetition, alliteration, and metaphors, can make your speech more memorable and impactful. Use these devices strategically to emphasize your message and create a lasting impression on your audience.

Step 8: Address your opponent’s weaknesses

When writing a campaign speech, it’s essential to address your opponent’s weaknesses without attacking or insulting them. Highlight your opponent’s weaknesses, and demonstrate how your policies and plans are superior to theirs. However, be respectful and avoid personal attacks or mudslinging, as this could harm your reputation and credibility.

Step 9: End with a call to action

The conclusion of your campaign speech should inspire your audience to take action and vote for you. End your political campaign speech with a powerful call to action that encourages people to support your campaign, volunteer, or donate to your cause. Provide specific instructions on how they can get involved in your movement and make a difference.

Read:  The Roles of the Media in Nigerian Elections

Step 10: practice and rehearse.

Finally, practice your speech as much as possible before delivering it to your audience. Rehearse in front of a mirror, record yourself, or practice in front of a friend or family member. This will help you identify areas that need improvement, work on your delivery skills, and build your confidence.

Wrapping up: How to Write Election Campaign Speech

In conclusion, writing an election campaign speech can be a challenging task, but with the right approach and preparation, anyone can deliver a compelling and impactful speech. The first step is to understand the audience and their needs and concerns. This helps to craft a message that resonates with them and addresses their issues.

It is also important to have a clear and concise structure for the speech, with a powerful opening that captures the audience’s attention, a strong middle that reinforces the main points, and a memorable closing that leaves a lasting impression.

Related:  How To Hire A Political Campaign Team

To make the speech more persuasive, using rhetorical devices such as repetition, analogy, and emotional appeal can be effective. However, it is important to ensure that the speech is based on accurate and verifiable facts and not just rhetoric. Rehearsing the speech several times before the actual delivery can help to boost confidence and ensure a smooth delivery.

It is also important to get feedback from others and make necessary adjustments to the speech based on their feedback. By following these tips and putting in the necessary effort and practice, you can write and deliver a winning campaign speech.

Related posts:

How To Hire A Political Campaign Staff

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Examples

Election Speech

Election speeches are more than just a string of words; they are a means to convey a candidate’s message, connect emotionally with the audience, and establish a rapport that resonates beyond the rhetoric. These speeches are delivered in a context where every word carries weight, and the tone and manner of delivery can significantly impact the listeners’ perception of the candidate. While some may dismiss election speeches as cliché -filled performances, they are, in fact, a fundamental aspect of democratic societies, providing candidates the platform to present their objectives , highlight their accomplishments, and express their commitment to addressing societal concerns.

1. Simple President Speech Example

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What is an Election Speech?

An election speech is a carefully crafted verbal presentation delivered by a candidate seeking public office. It is a formal address that serves as a platform for the candidate to communicate their objectives, values, policy proposals, and vision to the electorate. Through an election speech, candidates aim to connect with voters, gain their support, and influence their decisions in the upcoming election. These speeches are an integral part of political campaigns and play a significant role in shaping public opinion and perceptions of the candidates. The content, tone, and delivery of an election speech are strategically designed to resonate with the audience and leave a lasting impact.

How to draft an Election Speech

Drafting an election speech requires a careful blend of strategy, authenticity, and persuasive techniques. To help you navigate this process successfully, let’s break down the essential steps involved in creating an impactful and memorable election speech.

Step 1: Define Your Objective

Before penning down a single word, it’s crucial to determine your objective for the speech. Are you aiming to introduce yourself to the audience, emphasize your achievements, or outline your policy proposals? Having a clear objective will provide you with a focused direction for the rest of your speech.

Step 2: Understand Your Audience

A compelling election speech is tailored to resonate with your target audience. Conduct thorough research to grasp their concerns, needs, and expectations. This observation will enable you to address their specific issues and demonstrate your commitment to representing their interests.

Step 3: Craft Your Message

Crafting a powerful message involves choosing the right words and verbs that capture your vision succinctly. Keep your sentences simple and avoid jargon that might alienate your listeners. Weave in relevant examples and personal anecdotes to establish a connection and make your speech relatable.

Step 4: Structure and Tone

The way your speech is structured can greatly influence its impact. Begin with a captivating introduction that hooks your audience and clearly states your purpose. Follow with the main body, where you delve into your key points and proposals. Conclude with a strong closing that summarizes your message and leaves a lasting impression. Additionally, pay attention to the tone of your speech – whether it’s inspirational, authoritative, or empathetic – as it sets the emotional tone for your audience.

Can I use proper nouns in my election speech?

Yes, using proper nouns can add authenticity to your speech. Mentioning specific people, places, or events can make your message more relatable and grounded.

Should I avoid clichés in my speech?

While some well-worn phrases might resonate, relying too heavily on clichés can make your speech sound insincere. Strive for a balance between familiar expressions and fresh, original language.

Can I use conjunctions in my speech to create more complex sentences?

While conjunctions can connect ideas, it’s best to keep your sentences clear and straightforward. Complex sentences might confuse your audience, so opt for simplicity and clarity.

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Political Speech Writing: How Candidates Can Craft Compelling Messages

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Understanding the Power of Political Speeches

Political speeches play a pivotal role in shaping the course of nations and can shape the trajectory of societies. Effective speech writing for elections allows leaders to communicate their vision, values, and policy objectives to the public. These speeches serve as a means of persuasion, providing a platform for leaders to connect with their constituents emotionally. Through carefully tailoring speeches, a political oratory has the potential to inspire, mobilize, and unite people around common goals and ideals.

One key aspect of political speeches is their ability to inform and educate the public. In a democratic society, an informed citizenry is essential for making sound election decisions and understanding government policy implications. A well-done political oratory allows leaders to clarify their positions and present evidence and data. Speechwriting for elections often requires addressing complex issues and helping citizens make informed choices about how they want the country to move. Moreover, political speeches serve as a channel for transparency and accountability.

Beyond their informational role, a well-crafted political oratory fosters unity and social cohesion by containing messages of hope, unity and inclusivity. They can transcend political divides and unite people, transcending differences of opinion and background. In times of crisis or uncertainty, campaign speeches provide reassurance and a sense of purpose. Furthermore, campaign speeches help a nation navigate challenges and emerge stronger.

Well-crafted campaign speeches can be transformative in elections by serving as a dynamic tool for candidates to connect with voters, sway public opinion and ultimately change the outcome of an election. When a candidate speaks passionately about issues that resonate with your audience, it creates a sense of trust and authenticity by tapping into the electorate's hopes, fears, and aspirations.

Speechwriting for elections helps to clarify a candidate's policy positions and goals, providing voters with a clearer understanding of what they stand for, allowing them to set themselves apart from their opponents and creating a sense of confidence in their leadership. A well-crafted political speech can sway undecided voters to the candidate's side.

Rousing persuasive communication can galvanize volunteers and grassroots activists , encouraging them to work harder for the candidate, leading to a higher voter turnout among the candidate's base.

Steps to Effective Political Speechwriting

Here are five tips for crafting an effective political speech:

#1: Make time for research.

Digging deep to find relevant information is crucial when writing a political speech because it adds depth and credibility to the discourse. Great research also ensures that the political speech addresses the complexities of voters' concerns. A speechwriter can write informative and persuasive communication by seeking out comprehensive data.

#2: Consider your audience.

Analyzing a target audience is essential for understanding their demographics, values, beliefs, and concerns. It allows speechwriters to tailor their message to resonate with their intended listeners' specific needs and interests. This analysis enables speechwriters to speak directly to the heart of the issues that matter most to the target audience. It also helps avoid potential pitfalls, such as using language or framing that might alienate or offend specific target audience segments.

Free tools to power your campaign

Frame 13

#3: Draw on the elements of storytelling.

Storytelling in politics is essential for political speechwriters because it helps engage and persuade the audience effectively. Furthermore, storytelling in politics captures the audience's attention by connecting them emotionally with the message. The right message provides a relatable and human dimension to the content. Furthermore, storytelling in politics helps create a cohesive speech that flows seamlessly, ensuring listeners understand and retain key points. Whether it is rallying support for a candidate, advocating for a policy change, or fostering a sense of unity, a well-crafted narrative can convey a compelling vision for the future and ignite a sense of purpose among the audience.

#4: Set the right tone.

A campaign speech must set the right mood because the emotional tone and atmosphere it creates can significantly impact how the audience receives and responds to the message. By establishing a positive and receptive attitude, the audience is more likely to be engaged and attentive to the speaker's message, which can inspire hope, rally support, and forge meaningful connections. Crafting a political speech that is positive and relatable makes the audience more receptive to the speaker's arguments, so it is a vital political communication strategy. A speech promoting a mood of unity helps to bridge divides, bringing people together.

#5: Edit and practice ahead of time.

Editing and rehearsing a political speech is essential because it ensures the message is clear, concise and free from ambiguity. A well-edited speech enhances the speaker's credibility by demonstrating that the candidate has thoroughly researched and prepared their remarks. Therefore, giving speeches can be a key political communication strategy.

Practicing a speech allows the speaker to fine-tune their delivery and tone to maintain the audience's engagement. Furthermore, practice enables the speaker to reinforce the critical points of the speech, ensuring that they communicate central ideas in an easily memorable way.

Examples of Memorable Political Speeches

Let's turn our attention to some political speechwriting examples. These political speechwriting examples can serve as a powerful guide for candidates.

#1: Abraham Lincoln’s Gettysburg Address

LincolnGett

Consider Abraham Lincoln's Gettysburg Address, as it is one of American history's most impactful political speeches. Presented during the Civil War at the dedication of the Soldiers' National Cemetery in Gettysburg, Pennsylvania, the speech was concise, lasting just over two minutes, but its impact was profound. Lincoln eloquently emphasized the principles of equality and liberty and redefined the purpose of the American government as a "government of the people, by the people, for the people." This speech solidified the United States' commitment to democracy and freedom. It also marked a turning point in the Civil War, as it galvanized public sentiment and reinvigorated the Union's resolve to preserve the nation.

#2: Martin Luther King, Jr.’s “I Have a Dream” Speech

Martin Luther King - March on Washington

Another of the most impactful political speeches was Martin Luther King Jr.'s "I Have a Dream" speech, delivered during the March on Washington for Jobs and Freedom. This political speechwriting example was pivotal in the American civil rights movement. King's eloquent articulation of his dream for a racially integrated and just society resonated deeply with millions. The speech helped mobilize support for civil rights legislation and highlighted the urgent need for racial equality. King's call for nonviolent protest and his vision for a future where individuals would be judged by the content of their character rather than the color of their skin inspired generations of activists. It was crucial in advancing civil rights legislation, culminating in the Civil Rights Act of 1964.

#3: Ronald Reagan’s “Tear Down This Wall” Speech

President Ronald Reagan making his Berlin Wall speech

One of the most impactful political speeches ever given was the one delivered at the Brandenburg Gate in West Berlin, during which President Ronald Reagan issued a powerful challenge to the Soviet Union by demanding, "Mr. Gorbachev, tear down this wall!" The Berlin Wall, which had divided East and West Berlin for decades, symbolized the Cold War's division. This political speechwriting example indicated the West's commitment to freedom and democracy. While the immediate impact of the speech was limited, it contributed to the eventual fall of the Berlin Wall and the end of the Cold War. Reagan's words resonated with people on both sides of the Iron Curtain, serving as a rallying cry for change.

Studying these speeches and tailoring speeches after them and other iconic speeches is a great way to learn public speaking strategies. These American political speeches share the theme of advocating for equality, justice and freedom. They transcended their immediate contexts to become lasting symbols of American ideals and continue inspiring generations of Americans and people worldwide. 

Here are some public speaking strategies to employ based on these inspirational speeches:

Ensure that the central theme of your political campaign communication resonates with the target audience and keep it at the forefront of the speech.

Using metaphors, similes, and emotionally resonant phrases to evoke powerful imagery and emotions in the audience is a critical speech delivery technique that can help your political campaign communications.

Understanding the audience's needs, aspirations, and concerns so that the message connects deeply is a speechwriting best practice you will want to remember.

Incorporating a clear and compelling call to action into the speech is an essential political communication strategy.

Be aware of historical contexts when crafting political persuasions for political campaign communications.

Align messages with the speaker's personality and values.

Employ strategic repetition to emphasize critical political persuasions because it will make them more memorable.

Use speech writing techniques to capture the speaker's authentic voice and beliefs.

Tips for Effective Speech Delivery

Candidates often ask speechwriters to give them speech delivery techniques. They may recommend several public speaking strategies that will help you with effective speech delivery. These include:

Using body gestures and body language to enhance the message's impact is a critical speech delivery technique as it helps convey confidence and credibility so that the audience connects to you better.

Connecting with the audience is paramount because it establishes rapport, fosters voter engagement and ensures the message resonates with the listeners personally. Therefore, it is crucial to remember this idea while focusing on speech delivery techniques as you build your political communication strategy.

Breathing deeply right before giving a speech is a vital speech delivery technique that can help you overcome stage fright as it calms nerves and boosts confidence.

Adapting Your Speech for Different Audiences

Among speech writing best practices is to adapt a speech to different audiences and your audience's demographics. This is essential for ensuring political persuasion as the message is relevant, relatable, and inclusive. Practicing this as you concentrate on other speech writing best practices ensures audience engagement occurs and that they will understand your messaging better.

Another key among speech writing best practices is remembering to be specific during a speech. This is vital as it adds credibility and clarity to the candidate messaging, helping to ensure audience engagement. Therefore, ensure that you use speech writing techniques for persuasive communication that address specific issues and concerns experienced by the audience.

Navigating Ethical Considerations in Political Speechwriting

Honesty is a fundamental pillar of trust and accountability in a democratic society, so when politicians are truthful in their political campaign messaging, they build integrity and foster the public's faith in their leadership. Citizens can make informed decisions when a politician uses truthful political campaign messaging. Therefore, make sure to always practice ethical speech writing.

Ethical speech writing also means avoiding divisive rhetoric because it often deepens existing divisions, polarizes communities, and makes finding common ground on important issues more difficult. Divisive rhetoric hinders constructive dialogue between political opponents. Using speech writing techniques that are inclusive, respectful, and constructive fosters unity, promotes understanding and achieves positive outcomes, which is essential for driving audience engagement in your political campaign messaging.

Leveraging Technology for Speechwriting

Many speech writing resources can help you. Let these speechwriting resources serve as a guide, but do not rely totally on speech writing resources, or you will block out the candidate's personality. Among the most effective speech writing tips is to let speechwriting tools enhance the speech writing process by using them to improve speech writing techniques. Among these speech writing tools, speech writing software is a vital resource that plays a pivotal role in organizing thoughts, structuring arguments, and drafting coherent content while creating political discourse and crafting political messages. Utilizing these effective speech writing tips gives you access to templates, outlines, and organization features that help transform ideas into well-structured political discourses. Even if you usually shy away from technology, try speech writing software.

An easy place to start is Good Party’s AI Campaign Manager , which can help candidates draft launch speeches with ease, saving time and energy. 

Additionally, another favorite among effective speech writing tips is to use research databases. These are invaluable tools for the speech writing process as they allow you to access vast amounts of information, including historical data, statistics, and policy details. Therefore, they are an invaluable speech writing resource, enabling speechwriters to conduct thorough research, fact-check statements, and bolster arguments with credible sources.

Furthermore, grammar and style-checking software is another indispensable software component critical to the speech writing process. This speech writing resource helps to refine language and ensure that the political rhetoric is clear, is grammatically correct, and resonates with the intended audience. These tools help avoid common language pitfalls and enhance the overall quality of the writing.

Another effective speech writing tip is to incorporate digital elements into political discourse, as using them engages a more diverse audience. Integrating visuals, such as infographics and charts, can make complex data more accessible by providing a visual context that aids comprehension. These graphic elements enhance understanding, make the speech more memorable, and help to ensure that crucial candidate messaging resonates with broader demographics.

Speech writing and public relations are intrinsically linked, playing a pivotal role in shaping the perception of individuals. Effective speechmaking in public relations allows for the dissemination of critical messages to target audiences. Through speechwriting and public relations strategies, public figures can build and maintain trust, manage their reputation and foster meaningful connections with voters, underscoring the indispensable synergy between speech writing and public relations in elections.

The Role of Speechwriters in Political Campaigns

Speechwriters often collaborate closely with candidates to help them build political communication skills. These political communication skills include articulating their vision, values and policy positions. Ethical speech writing requires you to lay aside your ideas and write from the candidate's point of view. This effective speech writing tip often begins with in-depth interviews to understand the candidate's personality, goals and key messages. Speechwriters then craft political rhetoric aligning with the candidate's voice and resonating with their intended audience. Regular communication and feedback loops are vital for crafting political messages, allowing for revisions and fine-tuning political communication skills to ensure that inspirational speeches are authentic and compelling. The partnership between speechwriters and candidates when crafting political messages is a dynamic process that must convey the candidate's vision effectively and connect with voters.

However, not all candidates need to hire speechwriters. With Good Party’s AI Campaign Manager , candidates can generate drafts of political speeches, completely for free. Our tools are especially helpful for crafting launch speeches, which candidates can give at campaign launch events and to kick off their campaigns.

Inspirational speeches, meticulously tailored to resonate with diverse audiences and delivered with authenticity, possess the potential to inspire, inform and mobilize voters, encapsulating a candidate's vision and values. Often, the words spoken reverberate in the electorate's hearts and minds. Tailoring speeches in this way gives them the power to shape the outcome of campaigns and the nation's course. Political rhetoric bridges the divide between candidates and voters, uniting diverse communities under a shared vision. Overall, remember that the qualities of a great speech rely on elements of style, elements of substance, and elements of impact.

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How to Write a Presidential Speech

Last Updated: May 19, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 116,258 times.

Are you running for president? There are some tried and true ways to write an effective campaign speech. Maybe you're running for school president or another office. You want your speech to be memorable and persuasive!

Presidential Speech Template

persuasive speech for election

Opening the Presidential Speech

Step 1 Find a memorable...

  • You should make this theme simple enough that you can express it in one sentence.
  • Make sure that you repeat your theme several times throughout your speech, especially in the beginning, middle, and end.

Step 2 Write a strong introduction.

  • You could start the speech with an anecdote, a quip or a strong quote. Don’t be afraid to offer a little humor, but it immediately clears what you would bring to the table. [3] X Research source
  • When ending a speech, you could say: “If I am elected school president, I will focus on lengthening lunch hours, adding more student clubs, and reducing student fees.”

Step 3 Study great campaign speeches.

  • If you’re running for a student position, review sample student campaign speeches. There are many of these templates online.

Step 4 Don’t be generic or repeat boring campaign slogans that everyone else is using.

  • For example, if your audience is concerned about the economy, and you have training in economics, mention it--especially if your opponents do not.
  • Tell the audience an anecdote relating to what sets you apart. It will make it more memorable.

Developing the Presidential Speech

Step 1 Organize the speech like an essay with beginning, middle, and end.

  • The middle of your speech should be the longest because that's where most of your content lies.
  • Don't slack off on the beginning and end of your speech. Even though they are shorter, they can make your speech memorable--or forgettable.

Step 2 Explain the problem, focusing on 2 to 3 points.

  • You could open by saying something like: "Here are the three things we need to change."
  • Be specific. Use statistics and human anecdotes to highlight the problem. However, be brief. You want to focus on solutions more than problems.

Step 3 Outline your solutions and stick to the positives.

  • Boil the speech down to 2 to 3 key issues that you plan to change. Be very specific when you outline your solutions.
  • Expand on each of your key promises by detailing the problem and how you plan to address it specifically.
  • Don’t make the middle of the speech too dry. Constantly reinforce your personality and theme throughout the details of your promises.

Step 4 Keep the speech short.

  • Go with the flow. If you notice your audience getting ants, liven up your speech or end it early.
  • Stick by the event's rules. Some events may require that your speech is only 5 minutes, while others want it to be at least 30 minutes.

Step 5 Relate issues to your audience.

  • If you are talking about the Vietnam war, you can make yourself more relatable to younger generations by mentioning the soldiers who were no older than themselves.
  • If you are running for high school president, say that you will ensure the administration listens to student wishes for a longer lunch break.

Step 6 Give the audience a sense of your background and qualifications for the job.

  • If you are running for school president, mention things you’ve done that helped the school to make you seem more qualified.
  • If you come from a coal mining family, and you are giving your speech in a blue-collar area, mention it! This will make you more relatable.

Step 7 End with a call to action.

  • For example, if you want people to join your campaign, ask them to vote for you. Be sure to thank them for their consideration as well.

Delivering the Presidential Speech

Step 1 Decide on the tone for your speech.

  • Some speeches play to people’s fears and anger, but the best ones remain positive and play toward people’s optimism. People want to know how you will improve things.

Step 2 Keep your sentences short.

  • This is why broadcast writing is less dense than print writing, generally. When writing a speech, keep the sentences concise.
  • Try to use one direct point per sentence. People can understand complex topics better when they are reading.

Step 3 Write like people talk.

  • You don’t need to fixate on proper grammar, punctuation, and so forth in a speech that will be given verbally (and presidential speeches are designed to be spoken).
  • It’s more important to capture the cadences and colloquialisms of regular speech, while staying true to yourself.

Step 4 Show passion.

  • Ancient philosophers who perfected the art of rhetoric called this “pathos.” An appeal to the emotions.
  • The philosophers believed that the core of any persuasive speech should be logos (an appeal to reason). However, they believed that speeches without pathos failed to move.

Step 5 Practice the speech, don’t wing it.

  • Have a clear idea of what you want to say. Keep the finest details confined to notes so that you can refer to them if you need to.
  • Remember that giving a speech is theater. You need to be dramatic and show passion, but you don’t want to stumble over words or look down like you’re reading it.

Step 6 Remain civil, especially with your opponents.

  • They say that when people get in trouble, it’s usually because they went negative.

Step 7 Try a joke, but don't make it offensive.

  • The best place to include a joke is in the opening of your speech. Create a rapport with the audience and use a joke that is specific to the location.
  • Stay away from any offensive jokes and make sure a joke is appropriate to the occasion.

Step 8 Tell stories or anecdotes to help the audience identify with you.

  • Show, don't tell. Show your telling points with vivid human stories or a relatable anecdote.

Expert Q&A

Patrick Muñoz

  • Remember to have good posture while you're giving your speech. Thanks Helpful 13 Not Helpful 1
  • If you don't win the election, just remember to be a good sport to everybody. Your opportunities in the future are more likely to become greater. Thanks Helpful 11 Not Helpful 1
  • Make eye contact. It's important not to spend the entire speech looking down! Thanks Helpful 10 Not Helpful 1

persuasive speech for election

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  • ↑ https://blog.prepscholar.com/good-persuasive-speech-topics
  • ↑ Patrick Muñoz. Voice & Speech Coach. Expert Interview. 12 November 2019.
  • ↑ https://www.youtube.com/watch?v=h6sm47j-Am4
  • ↑ http://presidentialrhetoric.com/campaign2012/index.html
  • ↑ https://open.lib.umn.edu/publicspeaking/chapter/17-3-organizing-persuasive-speeches/
  • ↑ http://grammar.yourdictionary.com/style-and-usage/writing-a-school-election-speech.html

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Vote for Me! Developing, Writing, and Evaluating Persuasive Speeches

Vote for Me! Developing, Writing, and Evaluating Persuasive Speeches

  • Resources & Preparation
  • Instructional Plan
  • Related Resources

To deliver an effective persuasive speech, students must formulate logical arguments and back them up with examples. In this lesson, students will study political campaign speeches to explore the characteristics of effective persuasive speechwriting and oral argument. While using an online tutorial and looking at examples, students learn what makes a strong speech. A second online tool helps them learn how to formulate a persuasive argument. Students then apply this information in two ways: by writing their own speeches and evaluating others'.

Featured Resources

ReadWriteThink Persuasion Map : Use this interactive tool for any lesson in which students need to create a piece of persuasive writing.

From Theory to Practice

  • Persuasive writing can take many forms including essays, letters to the editor, classified advertisements, and speeches.
  • In political speeches, writers use precision to make the speech more easily understood.
  • In a short persuasive speech, it's important to have an introduction that states the position of the speech clearly; this is followed by at least three pieces of evidence to support the position.
  • Students should examine the various ways persuasion is used in everyday life before they begin writing their own persuasive pieces.
  • Persuasive writing is easily incorporated into content areas such as science and social studies.

Common Core Standards

This resource has been aligned to the Common Core State Standards for states in which they have been adopted. If a state does not appear in the drop-down, CCSS alignments are forthcoming.

State Standards

This lesson has been aligned to standards in the following states. If a state does not appear in the drop-down, standard alignments are not currently available for that state.

NCTE/IRA National Standards for the English Language Arts

  • 4. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.
  • 5. Students employ a wide range of strategies as they write and use different writing process elements appropriately to communicate with different audiences for a variety of purposes.
  • 8. Students use a variety of technological and information resources (e.g., libraries, databases, computer networks, video) to gather and synthesize information and to create and communicate knowledge.
  • 11. Students participate as knowledgeable, reflective, creative, and critical members of a variety of literacy communities.
  • 12. Students use spoken, written, and visual language to accomplish their own purposes (e.g., for learning, enjoyment, persuasion, and the exchange of information).

Materials and Technology

  • Computers with Internet access
  • LCD projector and screen
  • Persuasive Speech Checklist
  • Persuasive Speech Rubric

Preparation

Student objectives.

Students will

  • Develop critical thinking skills by learning about the characteristics of an effective speech, both how it is written and how it is delivered, and then applying these criteria to sample speeches
  • Formulate an argument, including the use of examples to support a thesis, using an online tool that helps them organize their ideas
  • Develop skills in persuasive writing and oral delivery by writing a one-minute persuasive speech and presenting it to a small group of their peers
  • Interpret and evaluate persuasive arguments using a rubric to assess their peers' speeches

Session 1: The Characteristics of a Strong Speech

Session 2: persuasive writing, session 3: effective speech delivery, session 4 convincing their classmates.

  • Explore the "Record It" section on the Speechwriting website. Listen to the student speeches and discuss and evaluate them using the Persuasive Speech Rubric . You can also have students record their speeches for the site.
  • View and discuss some actual campaign speeches and compare them to the students' speeches.

Student Assessment / Reflections

  • Observe student participation in the initial discussions about what constitutes an effective speech. Collect the Persuasive Speech Rubrics from the first session's discussion and review them to make sure students are correctly applying the criteria to the sample speech. If you observe some consistent misconceptions, address these at the beginning of Session 2.
  • Review each student's Persuasion Map and speech and offer him or her feedback using the Persuasive Speech Rubric.
  • Observe students both when they are practicing their speeches and while they are working in their groups. Review the completed Persuasive Speech Rubrics to determine that they understand how to apply the criteria to evaluate a persuasive speech.
  • Strategy Guides
  • Lesson Plans
  • Calendar Activities
  • Student Interactives

Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

Election Day is held on the Tuesday after the first Monday in November.

The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate.

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How To Write A Political Speech

Brendan Finucane

Crafting a compelling political speech holds immense importance for any aspiring politician and successful political campaign. It is a powerful tool for connecting with the audience, influencing opinions, and igniting action. To make speeches truly impactful, harnessing the power of voter engagement and direct sourcing is key. Politicians can gather valuable insights directly from the people they aim to represent by actively engaging with voters and listening to their concerns.

This approach adds significant value to speeches and establishes an authentic connection with voters. This blog post will explore the significance of delivering compelling political speeches and highlight the benefits of incorporating voter engagement and direct sourcing techniques. By the end, you'll gain practical insights into creating lessons that resonate with your audience and make a lasting impact. Revise your political speechwriting skills with valuable tips and actionable strategies!

Writing a compelling political speech that resonates with your audience is vital for any politician. Two key factors are crucial to achieving this: defining your objectives and knowing your target audience.

  • Defining the objectives: Your speech should have a clear purpose, whether it is to persuade, inspire, or educate your listeners. You can shape your address by defining your goals to achieve those desired outcomes effectively. ‍
  • Knowing your target audience: Understanding your audience's demographics, concerns, and aspirations is fundamental. This knowledge allows you to tailor your message in a way that connects with them on a personal level. You can create a speech that resonates deeply and captures their attention by addressing their needs and desires.

Research and Preparation

Research and preparation are vital steps in writing an impactful political speech. By gathering comprehensive data from various sources, conducting surveys, and analyzing voter demographics, you can enhance the effectiveness of your address. Here are key actions to take:

  • Collecting data from various sources: Traditional media such as newspapers, TV, and radio provide insights into current political events and public sentiment. Social media platforms like Twitter, Facebook, and YouTube offer information on trending topics and public discourse. Online forums and communities like Reddit, Quora, and specialized political forums allow you to tap into discussions and understand different perspectives. ‍
  • Conducting surveys and opinion polls: ‍ Engaging in surveys and opinion polls helps you gauge your target audience's opinions, preferences, and concerns. This data provides valuable insights to shape your speech accordingly. ‍
  • Analyzing voter demographics and specific concerns: ‍ Understanding your audience's demographics, including age, gender, and location, enables you to tailor your speech to resonate with their unique backgrounds and experiences. Additionally, identifying specific concerns and issues that matter to voters allows you to address them directly in your speech, making it more relevant and impactful.

By undertaking thorough research and preparation, you will have a solid foundation for crafting a compelling political speech that speaks directly to your audience's needs and aspirations. In the upcoming sections, we will explore these topics in more detail, providing you with practical strategies to integrate the collected data effectively into your speechwriting process. Get ready to take your political speechwriting skills to the next level!

Crafting a Compelling Political Speech

Crafting a powerful political speech requires careful consideration of the message you want to convey. Here are key steps to help you create a compelling address:

  • Identifying key issues and topics: Start by identifying crucial issues such as the economy and jobs, healthcare and social welfare, education and student debt, climate change and environmental policies, and national security and foreign affairs. These topics are often at the forefront of public discourse and resonate with voters. ‍
  • Prioritizing topics based on voter feedback and relevance: ‍ Listen to the feedback and concerns of voters through surveys, town hall meetings, and direct engagement. Prioritize the topics that resonate most with your audience, ensuring your speech addresses their pressing issues. ‍
  • Developing a compelling narrative: ‍ Structure your speech with a clear introduction, body, and conclusion to provide a cohesive flow. Utilize storytelling techniques to make your message engaging and relatable, capturing your audience's attention. Connect your experiences to policy proposals, humanizing your speech and showing your understanding of real-life impacts. Emphasize empathy and relatability to establish a genuine connection with your audience, showcasing that you understand and share their concerns.

Following these steps, you can craft a persuasive political speech highlighting key issues, resonating with voters, and inspiring action. In the following sections, we will delve deeper into each aspect, providing you with practical tips and techniques to enhance the impact of your speech. Prepare to deliver a memorable and influential address that leaves a lasting impression!

Rehearsing your political speech is a critical step that significantly aids your confidence and overall delivery. Here are some valuable tips to consider when it comes to rehearsing:

  • Practice makes perfect: Dedicate ample time to rehearsing your speech before presenting it to an audience. Aim to rehearse your address at least five times to familiarize yourself with the content, structure, and flow. ‍
  • Seek feedback from your team: Once you've practiced independently, deliver your speech to your team and invite their constructive criticism. Their feedback can provide valuable insights and help you refine your points, delivery, and overall performance. ‍
  • Conduct a full dress rehearsal: Organize a complete dress rehearsal with your team, where they play the roles of a moderator and your competition. This simulation allows you to identify potential weaknesses in your arguments, anticipate challenging questions, and fine-tune your delivery. ‍
  • Capture and review your performance: Consider filming yourself giving the speech during rehearsal. Watching the recording afterwards lets you objectively evaluate your performance, body language, and speaking style. Take note of areas where improvements can be made and make adjustments accordingly. ‍
  • Ensure accessibility through simplicity: While rehearsing, approach your speech from the perspective of someone unfamiliar with the topics you're addressing. Use simple language and many analogies to make your political speech accessible to many listeners. This approach enhances understanding and enables your message to resonate with the entire electorate.

By incorporating rehearsal into your speechwriting process, you can boost your confidence, identify areas for improvement, and deliver a polished and impactful speech. Remember, rehearsing allows you to refine your points, connect with your audience effectively, and ensure your message is conveyed clearly, concisely, and relatable. ‍

Use Common Language

Using common language in political speech writing is essential to effectively connect with your audience and ensure your message resonates with a wide range of listeners. Here are key considerations when it comes to using common language:

  • ‍ Speak in an accessible manner:   Communicate in a way that is easily understandable to all. Avoid excessive jargon, complex terminology, or convoluted sentences that may confuse or alienate your audience. Use clear and concise language that allows anyone to grasp your message. ‍ ‍
  • Avoid offensive terms:   Maintaining a respectful and inclusive tone during your speech is important. Steer clear of profane or derogatory language that could offend or marginalize certain groups. Treat your audience with respect, emphasizing unity and understanding. ‍ ‍
  • Harness the power of stories and personal accounts:   Stories and first-person narratives profoundly impact your audience. Utilize relatable anecdotes and real-life experiences to illustrate your points, making your arguments more engaging, relatable, and emotionally compelling. ‍ ‍
  • Balance simplicity with depth:   While most of your content should be easily understandable by anyone, it is acceptable to incorporate academic research, quotations, or statistics that may require additional explanation. Find a balance between simplicity and depth, ensuring that even complex ideas can be grasped by your listeners with the appropriate context and explanation.

Using common language can effectively bridge the gap between complex ideas and the understanding of your audience. Remember, the goal is to connect with as many people as possible, making your message accessible, relatable, and impactful. So, craft your speech with clarity and simplicity while utilizing stories and personal accounts to create an emotional connection that resonates with your listeners.

How to Construct An Argument

Constructing a compelling argument is crucial to writing a persuasive political speech. Here's a step-by-step guide to help you build a strong and impactful argument:

  • Clearly state your thesis: Begin by articulating your main point or thesis statement. This sets the foundation for your argument and provides a clear focus for your speech. ‍
  • Gather supporting evidence: Collect relevant facts, statistics, expert opinions, and real-life examples that support your thesis. Strong evidence adds credibility and strengthens your argument. ‍
  • Organize your points logically: Structure your argument logically and coherently. Present your facts in a sequence that builds upon each other, leading your audience towards your main thesis. ‍
  • Anticipate counterarguments: Consider potential counterarguments to your position and address them proactively. This demonstrates thoroughness and strengthens your overall argument. ‍
  • Use persuasive language: Choose words and phrases that are persuasive and compelling. Craft your message to resonate with your audience emotionally and intellectually. ‍
  • Appeal to logic and emotions: Blend logical reasoning with emotional appeals to make your argument more persuasive. Use rational evidence to support your claims and evoke emotions to connect with your audience more deeply. ‍
  • Use rhetorical devices: Employ rhetorical devices such as repetition, analogy, and rhetorical questions to enhance the impact of your argument and make it more memorable. ‍
  • Summarize and restate your main points: Conclude your argument by summarizing your main points and restating your thesis. Leave your audience clearly understanding your position and a compelling call to action.

These steps can construct a strong and persuasive argument in your political speech. Remember to support your claims with evidence, organize your points effectively, and appeal to logic and emotions. With a well-constructed argument, your address will be poised to influence opinions and inspire action.

Voter Engagement for your Speech

Engaging with voters through various tactics is essential to crafting a compelling political speech. Here's why it matters and how you can make the most of it:

importance of voter contact tactics:

  • Door-to-door canvassing allows you to connect with voters on a personal level, fostering trust and building rapport.
  • Town hall meetings provide a platform for open dialogue, enabling you to directly understand local issues and concerns of the community.
  • Phone calls and text messages offer an opportunity to engage voters individually, creating a sense of importance and personal connection.

Benefits of engaging voters directly:

  • Building trust and rapport strengthens your relationship with voters, making your message more impactful and memorable.
  • Understanding local issues and concerns firsthand helps you address them effectively in your speech, showing your commitment to representing the community's needs.
  • Obtaining firsthand stories and anecdotes allows you to humanize your speech, adding authenticity and relatability to your message.

Techniques for effective voter engagement:

  • Active listening and showing empathy demonstrate your genuine interest in understanding voters' perspectives and concerns.
  • Asking open-ended questions encourages voters to share their thoughts and experiences, providing valuable insights for shaping your speech.
  • Encouraging voter participation in the speechwriting process empowers them. It ensures their voices are heard, enhancing the authenticity of your speech.
  • Utilizing social media platforms to solicit input and feedback broadens your reach. It allows you to engage with a wider audience, gathering diverse perspectives and ideas.

By actively engaging voters through canvassing and other community outreach , you gain invaluable insights, stories, and anecdotes that can greatly enrich your political speech. In the upcoming sections, we will delve deeper into these techniques, providing you with practical strategies to maximize voter engagement and create lessons that truly resonate with your audience. Get ready to harness the power of direct sourcing and make a meaningful impact with your speech!

Incorporating voter input into your speechwriting process is a powerful way to create speeches that truly resonate with your audience. Here's how you can leverage voter input, with a special emphasis on the significance of canvassing:

  • ‍ Analyzing and categorizing voter stories and concerns: By carefully listening to voters' stories and concerns gathered through canvassing, town hall meetings, and other engagement tactics, you can analyze and categorize them to identify common threads and key issues. ‍ ‍
  • Identifying common themes and patterns: By recognizing recurring themes and patterns in voter input, you gain insights into your constituency's collective concerns and aspirations. This knowledge allows you to address them effectively in your speech. ‍ ‍
  • Integrating voter anecdotes into the speech: Personalizing the message by incorporating specific anecdotes and stories voters share, you personalize your speech, making it relatable and impactful. Highlighting real-life impacts: Sharing how specific policies or decisions affect real people helps create a deeper understanding and empathy among your audience. ‍ ‍
  • Acknowledging and addressing dissenting viewpoints: While incorporating voter input, it's important to acknowledge and address dissenting views. By respectfully engaging with opposing perspectives, you demonstrate inclusivity and a willingness to consider all voices.

By actively involving voters in the speechwriting process, you ensure their concerns and experiences are reflected in your message. This adds authenticity and relatability and strengthens your connection with your audience. In the subsequent sections, we will delve deeper into these strategies, providing you with practical tips to seamlessly integrate voter input into your political speeches. Get ready to create addresses that truly resonate and engage your audience profoundly!

The Ten Minutes Beforehand

The ten minutes beforehand hold significant value in maximizing the impact of your political speech. Here's how you can make the most of this crucial time, offering practical strategies to enhance your performance and connect with your audience:

Center yourself through mindfulness techniques:

  • Take deep breaths to calm your nerves and center your mind.
  • Practice mindfulness or meditation to focus your thoughts and promote a sense of presence.

Review your key talking points:

  • Take a moment to mentally review the main points and messages you want to convey.
  • Ensure that your speech aligns with your objectives and resonates with your audience.

Visualize success:

  • Visualize yourself delivering a powerful and impactful speech with confidence and clarity.
  • Envision a positive response from your audience, creating a sense of belief and determination.

Positive self-talk:

  • Engage in positive self-talk to boost your confidence and banish self-doubt.
  • Remind yourself of your strengths, expertise, and message value.

Establish a connection with your audience:

  • Scan the room and make eye contact with individuals in the audience.
  • This brief interaction establishes an initial connection and helps you establish rapport.

Review technical aspects:

  • Double-check any specialized equipment or visual aids to ensure they are functioning properly.
  • Familiarize yourself with the stage setup and microphone placement for seamless delivery.

Warm up your voice and body:

  • Perform vocal warm-up exercises to ensure clarity and projection in your speech.
  • Engage in gentle stretches or movements to release tension and promote a relaxed body language.

By utilizing these strategies ten minutes beforehand, you can optimize your mindset, refine your delivery, and establish an immediate connection with your audience. Remember that these moments set the stage for a memorable speech, allowing you to effectively convey your message, inspire your audience, and leave a lasting impact.

Engaging voters through direct sourcing, especially through canvassing, holds immense power in creating impactful political speeches. By incorporating voter input, speeches can exude authenticity and relatability, connecting with the concerns and aspirations of the electorate. This approach inspires trust and establishes a strong connection between politicians and the people they aim to represent. Crafting well-articulated speeches that resonate with voters is a transformative way to influence opinions and ignite action. As you refine your speech writing skills, remember the significance of actively engaging voters, listening to their stories, and addressing their concerns. By doing so, you will deliver speeches that make a lasting impact, inspire change, and foster a deeper connection with your audience.

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15 Persuasive Speeches

Speeches that Make a Change

In this chapter . . .

For many public speeches, the specific purpose is to convince the audience of a particular opinion or claim or to convince them to take some action in response to the speech. When your intention is to affect change in your audience (not just the acquisition of knowledge) then you are delivering a persuasive speech. In this chapter you will learn about the elements of persuasion, why persuasion is difficult, and how to overcome people’s resistance to change by using effective and ethical methods.

Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for “creating, reinforcing, or changing people’s beliefs or actions” (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.

Traditional Views of Persuasion

In the fourth century BCE, the classic philosopher Aristotle took up the study of the public practices of the ruling class in Athenian society. For two years he observed the  rhetoric  (the art of persuasion) of the men who spoke in the assembly and the courts. In the end, he developed a theory about persuasiveness that has come down to us in history as a treatise called Rhetoric. Among his many ideas was the identification of three elements essential to persuasion: ethos, logos, and pathos. In short, they mean credibility, reasonability, and emotion.

Ethos has come to mean speaker character and credentials. It is the element that establishes the audience’s trust in you as a speaker. A speaker’s credibility is based on who the speaker is and what they know: experience, education, expertise, and background. If you’re delivering a persuasive speech about adopting a pet from a shelter and you have raised several shelter dogs, then you have credibility through experience and should share that fact about yourself with the audience to enhance their trust in your persuasive argument. Another way to establish your credibility is through research sources. You may not be an expert in climate change, but if you were giving a persuasive speech about it, you can cite reliable authoritative sources.

The word ethos looks very much like the word “ethics,” and there are many close parallels to the trust an audience has in a speaker and their honesty and ethical stance. In terms of ethics, it goes without saying that your speech will be truthful.

In addition to expertise and truthfulness is your personal involvement in the topic. Ideally you have chosen the topic because it means something to you personally. Audiences will have more trust in you if they feel you have something as stake or something personal in the subject. For example, perhaps your speech is designed to motivate audience members to take action against bullying in schools, and it’s important to you because you work with the Boys and Girls Club organization and have seen how anti-bullying programs can have positive results. Sharing your own involvement and commitment is key to establishing your credibility on this topic.

Logos is the second key element in Aristotle’s theory of rhetoric. Related to our word “logic,” the Greek term logos in persuasion means presenting ideas that appeal to logic or reason. Logos in a speech pertain to arguments that the audience would find acceptable. Imagine a speech, for example, which has the goal of persuading an audience to adopt healthier eating habits. Would the speech be effective if the arguments focused on how expensive organic foods are? Of course not.

Logic and reason are persuasive not only as matters of content.  Logos  pertains to organization, as well. An effective persuasive speech presents arguments in an organized fashion.

In words like “empathy,” “sympathy,” and “compassion” we see the root word behind the Greek word pathos. Pathos, for Aristotle, meant exciting emotions such as anger, joy, hate, love, and desire to persuade the audience of the rightness of a proposition. In a positive sense, appealing to the emotions of the audience is a highly effective persuasive tool. In the earlier example of a speech designed to encourage an audience to take action against bullying in schools, including a touching story about a student experiencing bullying would make the audience more likely to support your call for action.

However, we recognize that pathos can be used in a negative way. Emotional appeals that use anger, guilt, hatred, inflammatory language like name-calling, or that try to frighten the audience with horrible images, are counter-productive and even unethical. They might incite emotion in the audience, but they are poor uses of pathos.

One negative emotion used frequently by persuasive speakers is fear. Candidates for political office, for example, often try to provoke fear to move us to vote for them. Intense, over-the-top fear appeals, based on factual falsehoods or cherry-picking, and/or including shocking photos, are not ethical and are often dismissed by discerning audience members. Appealing to the emotion of fear can be ethical if it’s managed carefully. This means being strictly factual and avoiding extremes.

Persuasion and the Audience

It makes sense that if a speaker wants to affect the audience’s beliefs or actions, then the speaker must be perfectly clear about their expectations. If you were listening to a persuasive speech call for your audience to support animals, wouldn’t you want to know exactly what “support” the speaker was talking about? Giving money to charities? Volunteering at an animal shelter? Writing state legislators and urging them to change laws? Your job as a persuasive speaker is to be clear about what you want to create, reinforce, or change in your audience.

For your speech to have persuasive power, you must also consider your audience and choose a goal that is feasible for them. Persuasion isn’t an on/off switch. It’s more like a thermometer. Skillful persuasive speakers respect and identify a persuasive goal that is calibrated to the audience. Think of persuasion as a continuum or line going both directions. At one end is strong disagreement. At the other end is strong agreement. Your audience members, either as a group or individually, are sitting somewhere on that line in relation to your central idea statement, or what we are going to call a proposition in this chapter.

Persuasion Scale

For example, your speech proposition might be something like “The main cause of climate change is human activity.” You are claiming that climate change is due to the harmful things that humans have done to the environment. To be an effective persuasive speaker, one of your first jobs after choosing this topic would be to determine where your audience “sits” on the continuum.

+ 3 means strongly agree to the point of making lifestyle choices to lessen climate change (such as riding a bike instead of driving a car, recycling, eating certain kinds of foods, and advocating for government policy changes). + 2 means agree but not to the point of acting upon it or only acting on it in small ways. + 1 as mildly agrees with your proposition; that is, they think it’s probably true, but the issue doesn’t affect them personally. 0 means neutral, no opinion, or feeling too uninformed to decide. – 1 means mildly opposed to the proposition but willing to listen to those with whom they disagree. – 2 means disagreement to the point of dismissing the idea pretty quickly. – 3 means strong opposition to the point that the concept of climate change itself isn’t even listened to or acknowledged as a valid subject.

Since everyone in the audience is somewhere on this line or continuum, you can accept the fact that any movement toward +3 or to the right is a win. Trying to change an audience from -3 (strong disagreement) to +3 (strong agreement) in a single speech would be quite impossible. When you understand this, you can make strategic choices about the content of your speech.

In this example, if you knew that most of the audience was at -2 or -3, your speech could focus on opening their minds to the possibility of climate change and provide the science behind human causes. On the other hand, if you knew your audience was at +1 or +2, you could focus on urging them to take bold steps, like giving up their gasoline-powered vehicles.

A proposition is assumed to be in some way controversial, or a “stretch” for the audience. Some people in the audience will disagree with your proposition or at least have no opinion; they are not “on your side.”

There will be those in the audience who disagree with your proposition but who are willing to listen. Some members of the audience may already agree with you, although they don’t know why. Both groups could be called the  target audience . At the same time, another cluster of your audience may be extremely opposed to your position to the degree that they probably will not give you a fair hearing. They probably can’t be persuaded. Focus on your target audience, they are the one you can persuade.

Why is Persuasion Hard?

Persuasion is hard mainly because we have a bias against change. We go out of our way to protect our beliefs, attitudes, and values. We selectively expose ourselves to messages that we already agree with, rather than those that confront or challenge us. We find it uncomfortable to be confronted with conflicting information or viewpoints.

Additionally, during a persuasive speech the audience members are holding a mental dialogue with the speaker or at least the speaker’s content. The processes that the human mind goes through while it listens to a persuasive message is like a silent conversation. In their minds, audience members are producing doubts or reservations about your proposal. If we could listen in on one of these conversations, it might go something like this:

Speaker: Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. Audience Member Mind: Yeah, I hear what you’re saying, but eating like that won’t give me enough protein.

The audience member has a doubt or reservation about the speaker’s proposal. We can call these doubts “yeah, buts” because the audience members are thinking, “Yeah, but what about—?”  It’s a skill of good persuasion speechwriting to anticipate reservations.

Solutions to the Difficulty of Persuasion

With these reasons for the resistance audience members have to persuasion, what is a speaker to do? Here are some strategies.

First, choose a feasible goal for the persuasive action you want the audience to take. Going back to our continuum, trying to move an audience from -3 to +2 or +3 is too big a move. Having reasonable persuasive goals is the first way to meet resistance. Even moving someone from -3 to -2 is progress, and over time these small shifts can eventually result in a significant amount of persuasion.

Secondly, as speakers we must address reservations. While speechwriters aren’t mind-readers, we can easily imagine reservations about our proposition and build a response to those reservations into the speech. Using the example above, a speaker might say:

Switching to a plant-based diet is the best action you can take to support a reduction in the CO-2 emissions harming the climate. I urge all of you to consider this important dietary change. Perhaps you are thinking that a plant-based diet won’t provide enough protein. That is a common concern. Nutritionists at the website Forks Over Knives explain how the staples of a PB diet—whole grains, legumes, and nuts—provide ample protein.

Here, the speaker acknowledges a valid reservation and then offers a rebuttal. This is called a two-tailed argument. The speaker articulates a possible argument against their proposition and then refutes it.

The third strategy is to keep in mind that since you are asking the audience to change something, they must view the benefits of the change as worth the stress of the change. In effect, audiences want to know: “What’s in it for me?” (WIIFM). As a speaker, you should give thought to that question and in your speech address the benefit, advantage, or improvement that the audience will gain by taking the action you propose.

Structure of a Persuasive Speech

A persuasive speech shares with an informational speech the same four elements for a strongly structured speech: introduction, body, conclusion, and connectors. Like informative speeches, preparation requires thoughtful attention to the given circumstances of the speech occasion, as well as audience analysis in terms of demographic and psychographic features. That said, there are some elements unique to a persuasive speech.

General and Specific Purpose General Purpose: To Persuade Specific Purpose: To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus.

This looks familiar up to this point. The general purpose is one of the three broad speech goals (to instruct, to persuade, to inspire or entertain). The specific purpose statement follows a clear T.W.A.C. pattern:

T o +  W ord: To convince A udience: campus administrators C ontent: LGBTQ+ safe spaces

What is unique to persuasive speeches is what comes next, the proposition.

Propositions

Informational speeches require a thesis. This is the central idea of the speech; its “takeaway.” Persuasive speeches equally require a strong focus on the main idea, but we call this something else: a  proposition . A proposition is a statement that expresses a judgement or opinion about which you want audience in agreement. Remember that propositions must be something that can be argued. To say, “The earth is round” isn’t a proposition. “The earth is flat” is a proposition.

  • Converting to solar energy saves homeowners money.
  • A vegan diet is the most ethical way to eat.
  • Universities should provide on-line learning options for all classes.
  • The Constitution’s Second Amendment does not include possession of automatic weapons for private use.

Like a thesis statement for an informative speech, a proposition statement is best when it not only clearly states the judgment or opinion for which you seek audience agreement, but also provides a succinct preview of the reasons for that judgement.

Universities should provide LGBTQ+ safe spaces on campus to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Types of Propositions

If you take a closer look at the propositions above, you’ll notice that they suggest several types of persuasion. In fact, there are several broad categories of propositions, determined by their primary goal. These are: a) propositions of fact, b) propositions of value, c) propositions of policy, and d) propositions of definition.

Proposition of Fact

Speeches with this type of proposition attempt to establish the truth of a statement. The core of the proposition isn’t whether something is morally right or wrong, only that a statement is supported by evidence or not. These propositions are not facts such as “the chemical symbol for water is H20.” Rather, propositions of fact are statements over which people disagree and there is evidence on both sides. Some examples of propositions of fact are:

  • Experiments using animals are essential to the development of many life-saving medical procedures.
  • Climate change has been caused by human activity.

Notice that in none of these are any values—good or bad—mentioned. The point of these propositions is to prove with evidence the truth of a statement.

Proposition of Value

Propositions of fact have the primary purpose of arguing that something exists in a particular way. Propositions of value, on the other hand, have as their primary purpose to argue that one thing is better than another. When the proposition has a word such as “good,” “bad,” “best,” “worst,” “just,” “unjust,” “ethical,” “unethical,” “moral,” “immoral,” “beneficial,” “harmful,” “advantageous,” or “disadvantageous,” then it’s a proposition of value. Some examples include:

  • Hybrid cars are the best form of automobile transportation available today.
  • Mascots that involve Native American names, characters, and symbols are unjust.

Propositions of value require a first step: defining the “value” word. If you are trying to convince your audience that something is “unjust,” you will have to make clear what you mean by that term. For different people, “best” might mean “safest,” “least expensive,” “most environmentally responsible,” “stylish,” “powerful,” or “prestigious.” Obviously, in the case of the first proposition above, it means “environmentally responsible.” It’s the first job of the speaker, after introducing the speech and stating the proposition, to explain what “best form of automobile transportation” means. Then the proposition would be defended with separate arguments.

Proposition of Policy

These propositions are easy to identify because they almost always have the word “should” in them. These propositions call for a change in policy or practice (including those in a government, community, or school), or they can call for the audience to adopt a certain behavior.

  • The federal government should act to ensure clean water standards for all citizens.
  • Universities should eliminate attendance requirements.
  • States should lower taxes on food.

The proposition determines the approach to the speech, especially the organization. The exact phrasing of the proposition should be carefully done to be reasonable, positive, and appropriate for the context and audience.

Propositions of Definition

Propositions of definitions argue that a word, phrase, or concept has a particular meaning. Lawyers, legislators, and scholars often write briefs, present persuasive speeches, or compose articles to define terms that are vital to defendants, citizens, or disciplines. Some examples might be:

  • The Second Amendment to the Constitution does not include possession of automatic weapons for private use.
  • Alcoholism should be considered a disease because…
  • Thomas Jefferson’s definition of inalienable rights did not include a right to privacy.

In each of these examples, the proposition is that the definition of these things needs to be changed or viewed differently, but the audience isn’t asked to change an attitude or action.

These are not strict categories. A proposition of value most likely contains elements of facts and definitions, for example. However, identifying the primary category for a persuasive speech focuses the speaker on the ultimate purpose of the speech.

Pro-Arguments

Once you know your proposition, the next step is to make your case for your judgement or opinion through clear and distinct points. These are the main points of the body of your persuasive speech. We call these the “pro” or “for” arguments. You should present at least three distinct arguments in favor of your proposition. Expanding on the example above,

General Purpose: To Persuade Specific Purpose:  To motivate my audience of campus administrators to provide LGBTQ+ safe spaces on campus. Proposition: Universities should provide LGBTQ+ safe spaces on campus in order to promote visibility, build community, and protect well-being for LGBTQ+ students and their allies.

Three pro-arguments for the proposition are:

Pro-Argument #1: Creating a safe space makes LGBTQ+ community more visible and central to campus life, instead of marginalized. Pro-Argument #2: Safe spaces create a place where LGBTQ+ and their allies learn to build networks, friendship, and support circles. Pro-Argument #3: With a safe and centralized space bringing together this community, instances of bias or harassment can be brought to counselors, making for a safer community.

Two-Tailed Arguments

There is one more crucial element following pro-arguments. These are unique to persuasive speeches. As discussed above, it’s essential to anticipate and address audience reservations about your propositions. These are the two-tailed arguments that articulate the reservation and then address it or refute it. In the example we’re using, such a statement might look like this:

“Perhaps you are thinking that an LGBTQ+ safe space isn’t necessary on campus because there are already places on campus that provide this function. I understand that concern. However, a space that is officially provided by the University provides access to resources with trained personnel. The national organization CampusPride provides training to university facilitators for exactly this reason.”

There are some techniques for rebuttal or refutation that work better than others. You would not want to say, “If you are one of the people who believe this about my proposition, you are wrong.” It’s better to say that their reservations are “misconceptions,” “myths,” or “mistaken ideas” that are commonly held about the proposition.

Building Upon Your Persuasive Speech’s Arguments

Once you have constructed the key arguments, it’s time to be sure the main points are well supported with evidence.

First, your evidence should be from sources that the audience will find credible. If you can find the same essential information from two sources but know that the audience will find the information more credible from one source than another, use and cite the information from the more credible one. For example, if you find the same statistical data on Wikipedia and the US Department of Labor’s website, cite the US Department of Labor. Audiences also accept information from sources they consider unbiased or indifferent. Gallup polls, for example, have been considered reliable sources of survey data because unlike some organizations, Gallup does not have a cause (political or otherwise) it’s supporting.

Secondly, your evidence should be new to the audience. New evidence is more attention-getting, and you will appear more credible if you tell the audience something new (as long as you cite it well) than if you use the “same old, same old” evidence they have heard before.

Third, in order to be effective and ethical, your supporting evidence should be relevant and not used out of context, manipulated, or edited to change its meaning.

After choosing the evidence and apportioning it to the correct parts of the speech, you will want to consider the use of metaphors, quotations, rhetorical devices, and narratives that will enhance the language and “listenability” of your speech. Narratives are especially good for introduction and conclusions, to get attention and to leave the audience with something dramatic. You might refer to the narrative in the introduction again in the conclusion to give the speech a sense of finality.

Lastly, you will want to decide if you should use any type of presentation aid for the speech. The decision to use visuals such as PowerPoint slides or a video clip in a persuasive speech should take into consideration the effect of the visuals on the audience and the time allotted for the speech. The charts, graphs, or photographs you use should be focused and credibly done.

Organization of a Persuasive Speech

You can see that the overall structure of a persuasive speech follows a common model: introduction, body (arguments and support), two-tailed arguments, and conclusion. Study the example at the end of this chapter to see this structure in action.

In speechwriting, you can think of a speech structure like the building of a house and organization like the arrangement of the rooms within it. As with other speeches, persuasive speeches can be organized topically, chronologically, or spatially. However, persuasive speeches often follow a problem-solution or problem-cause-solution pattern.

Organization for a proposition of fact

If your proposition is one of fact or definition, it will be best to use a topical organization for the body of your speech. That means that you will have two to four discrete, separate topics in support of the proposition.

Proposition: Converting to solar energy saves homeowners money.

  • (Pro-Argument 1) Solar energy can be economical to install.
  • (Pro-Argument 2) The government awards grants for solar.
  • (Pro-Argument 3) Solar energy reduces power bills.
  • (Pro-Argument 4) Solar energy requires less money for maintenance.

Organization for a proposition of value

A persuasive speech that incorporates a proposition of value will have a slightly different structure. A proposition of value must first define the “value” word for clarity and provide a basis for the other arguments of the speech. Then the pro-arguments for the proposition based on the definition.

Proposition: Hybrid cars are the best form of automotive transportation available today.

  • (Definition of value) Automotive transportation that is best meets three standards: dependable, economical, and environmentally responsible.
  • (Pro-Argument 1) Studies show that hybrid cars are durable and dependable.
  • (Pro-Argument 2) Hybrid cars are fuel-efficient.
  • (Pro-Argument 3) Hybrid cars are environmentally responsible.

Organization for a propositions of policy

The most common type of outline organizations for speeches with propositions of policy is problem-solution or problem-cause-solution. Typically, we don’t feel any motivation to change unless we are convinced that some harm, problem, need, or deficiency exists, and even more, that it affects us personally. Therefore, the organization of a speech about policy needs to first explain the problem and its cause, followed by the solution in the form of 3-5 pro-arguments.

Proposition: Universities should provide on-line learning options for all classes.

  • (Problem) Regular attendance in a physical classroom is no longer possible for all students.
  • (Cause) Changes brought about by the COVID pandemic have made guaranteed classroom attendance difficult.
  • (Pro-Argument 1) Providing on-line learning options protects the health of students.
  • (Pro-Argument 2) On-line learning serves students who cannot come to campus.
  • (Pro-Argument 3) Access to on-line learning allows students to maintain employment while still going to school.

To complete this outline, along with introduction and conclusion, your pro-arguments should be supported with fact, quotations, and statistics.

Your persuasive speech in class, as well as in real life, is an opportunity to share a passion or cause that you believe will matter to society and help the audience live a better life. Even if you are initially uncomfortable with the idea of persuasion, we use it all the time in diverse ways. Choose your topic based on your commitment and experience, look for quality evidence, craft your proposition so that it will be clear and audience appropriate, and put the finishing touches on it with an eye toward enhancing your logos , ethos , and pathos .

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Public Speaking as Performance Copyright © 2023 by Mechele Leon is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Joe Biden’s victory speech: Read the full transcript

Newly anointed President-elect Joe Biden addressed the nation Saturday.

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My fellow Americans, the people of this nation have spoken.

They have delivered us a clear victory. A convincing victory.

A victory for “We the people.”

We have won with the most votes ever cast for a presidential ticket in the history of this nation — 74 million.

I am humbled by the trust and confidence you have placed in me.

I pledge to be a resident who seeks not to divide, but to unify.

Who doesn’t see red and blue states, but a United States.

And who will work with all my heart to win the confidence of the whole people.

For that is what America is about: the people.

And that is what our administration will be about.

I sought this office to restore the soul of America.

To rebuild the backbone of the nation — the middle class.

To make America respected around the world again and to unite us here at home.

It is the honor of my lifetime that so many millions of Americans have voted for this vision.

And now the work of making this vision real is the task of our time.

As I said many times before, I’m Jill’s husband.

I would not be here without the love and tireless support of Jill, Hunter, Ashley, all of our grandchildren and their spouses, and all our family.

They are my heart.

Jill’s a mom — a military mom — and an educator.

She has dedicated her life to education, but teaching isn’t just what she does — it’s who she is. For America’s educators, this is a great day: You’re going to have one of your own in the White House, and Jill is going to make a great first lady.

And I will be honored to be serving with a fantastic vice president — Kamala Harris — who will make history as the first woman, first Black woman, first woman of South Asian descent, and first daughter of immigrants ever elected to national office in this country.

It’s long overdue, and we’re reminded tonight of all those who fought so hard for so many years to make this happen. But once again, America has bent the arc of the moral universe towards justice.

Kamala, Doug — like it or not — you’re family. You’ve become honorary Bidens, and there’s no way out.

To all those who volunteered, worked the polls in the middle of this pandemic, local election officials — you deserve a special thanks from this nation.

To my campaign team, and all the volunteers, to all those who gave so much of themselves to make this moment possible, I owe you everything.

And to all those who supported us: I am proud of the campaign we built and ran. I am proud of the coalition we put together, the broadest and most diverse in history.

Democrats, Republicans and Independents.

Progressives, moderates and conservatives.

Young and old.

Urban, suburban and rural.

Gay, straight, transgender.

White. Latino. Asian. Native American.

And especially for those moments when this campaign was at its lowest — the African American community stood up again for me. They always have my back, and I’ll have yours.

I said from the outset I wanted a campaign that represented America, and I think we did that. Now that’s what I want the administration to look like.

And to those who voted for President Trump, I understand your disappointment tonight.

I’ve lost a couple of elections myself.

But now, let’s give each other a chance.

It’s time to put away the harsh rhetoric.

To lower the temperature.

To see each other again.

To listen to each other again.

To make progress, we must stop treating our opponents as our enemy.

We are not enemies. We are Americans.

The Bible tells us that to everything there is a season — a time to build, a time to reap, a time to sow. And a time to heal.

This is the time to heal in America.

Now that the campaign is over — what is the people’s will? What is our mandate?

I believe it is this: Americans have called on us to marshal the forces of decency and the forces of fairness. To marshal the forces of science and the forces of hope in the great battles of our time.

The battle to control the virus.

The battle to build prosperity.

The battle to secure your family’s healthcare.

The battle to achieve racial justice and root out systemic racism in this country.

The battle to save the climate.

The battle to restore decency, defend democracy and give everybody in this country a fair shot.

Our work begins with getting COVID under control.

We cannot repair the economy, restore our vitality, or relish life’s most precious moments — hugging a grandchild, birthdays, weddings, graduations, all the moments that matter most to us — until we get this virus under control.

On Monday, I will name a group of leading scientists and experts as Transition Advisors to help take the Biden-Harris COVID plan and convert it into an action blueprint that starts on January 20th, 2021.

That plan will be built on a bedrock of science. It will be constructed out of compassion, empathy and concern.

I will spare no effort — or commitment — to turn this pandemic around.

I ran as a proud Democrat. I will now be an American president. I will work as hard for those who didn’t vote for me — as those who did.

Let this grim era of demonization in America begin to end — here and now.

The refusal of Democrats and Republicans to cooperate with one another is not due to some mysterious force beyond our control.

It’s a decision. It’s a choice we make.

And if we can decide not to cooperate, then we can decide to cooperate. And I believe that this is part of the mandate from the American people. They want us to cooperate.

That’s the choice I’ll make. And I call on the Congress — Democrats and Republicans alike — to make that choice with me.

The American story is about the slow, yet steady widening of opportunity.

Make no mistake: Too many dreams have been deferred for too long.

We must make the promise of the country real for everybody — no matter their race, their ethnicity, their faith, their identity or their disability.

America has always been shaped by inflection points — by moments in time where we’ve made hard decisions about who we are and what we want to be.

Lincoln in 1860 — coming to save the Union.

FDR in 1932 — promising a beleaguered country a New Deal.

JFK in 1960 — pledging a New Frontier.

And 12 years ago — when Barack Obama made history — and told us, “Yes, we can.”

We stand again at an inflection point.

We have the opportunity to defeat despair and to build a nation of prosperity and purpose.

We can do it. I know we can.

I’ve long talked about the battle for the soul of America.

We must restore the soul of America.

Our nation is shaped by the constant battle between our better angels and our darkest impulses.

It is time for our better angels to prevail.

Tonight, the whole world is watching America. I believe at our best, America is a beacon for the globe.

And we lead not by the example of our power, but by the power of our example.

I’ve always believed we can define America in one word: possibilities.

That in America everyone should be given the opportunity to go as far as their dreams and God-given ability will take them.

You see, I believe in the possibility of this country.

We’re always looking ahead.

Ahead to an America that’s freer and more just.

Ahead to an America that creates jobs with dignity and respect.

Ahead to an America that cures disease — like cancer and Alzheimer’s.

Ahead to an America that never leaves anyone behind.

Ahead to an America that never gives up, never gives in.

This is a great nation.

And we are a good people.

This is the United States of America.

And there has never been anything we haven’t been able to do when we’ve done it together.

In the last days of the campaign, I’ve been thinking about a hymn that means a lot to me and to my family, particularly my deceased son Beau. It captures the faith that sustains me and which I believe sustains America.

And I hope it can provide some comfort and solace to the more than 230,000 families who have lost a loved one to this terrible virus this year. My heart goes out to each and every one of you. Hopefully this hymn gives you solace as well.

“And He will raise you up on eagle’s wings,

Bear you on the breath of dawn,

Make you to shine like the sun,

And hold you in the palm of His Hand.”

And now, together — on eagle’s wings — we embark on the work that God and history have called upon us to do.

With full hearts and steady hands, with faith in America and in each other, with a love of country — and a thirst for justice — let us be the nation that we know we can be.

A nation united.

A nation strengthened.

A nation healed.

The United States of America.

God bless you.

And may God protect our troops.

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New research says ‘cognitive dissonance’ helps to ingrain political attitudes

Persuading people to support a particular candidate or party is an essential test of any political campaign. But precisely how to move voters successfully is a matter still not fully understood — and the raison d’etre for political strategists and pundits.

In the fields of economics and political science, conventional wisdom has long held that people generally will act in ways that support their fundamental views and preferences. So, for example, while few observers would be surprised if a lifelong Democrat cast a vote for Hillary Clinton in the 2016 presidential election, they might not expect a Republican to go against his or her own party affiliation and vote for her.

The idea behind the “rational actor” theory ― that people seek to act in their own self-interest ― sounds perfectly logical. But it fails to explain what causes some voters to change their political views or preferences over time.

Now, political scientists at Harvard and Stanford universities, drawing from longstanding social psychology research, have concluded that a person’s political attitudes are actually a consequence of the actions he or she has taken — and not their cause.

In a new working paper , the researchers say changing political attitudes can be understood in the context of “cognitive dissonance,” a theory of behavioral psychology that asserts that people experience uneasiness after acting in a way that appears to conflict with their beliefs and preferences about themselves or others. To minimize that mental discomfort, the theory posits, a person will adapt his or her attitude to better fit with or justify previous actions.

“There’s a whole host of things going on in social psychology, psychology, and behavioral economics about how humans act and how preferences are formed” that can shed more light on “why politics is the way it is,” said Matthew Blackwell , an assistant professor of government in the Harvard Faculty of Arts and Sciences (FAS) who co-authored the paper with Maya Sen , an assistant professor of public policy at Harvard Kennedy School (HKS), and Avidit Acharya , an assistant professor of political science at Stanford.

The paper offers a new framework for understanding the origin of political attitudes and preferences and how they may change over time, and presents a formal theory about how people adjust their political preferences in order to downplay cognitive dissonance, a theory that has predictive power.

“I think this gives us a lot of insights into how people’s political attitudes come to be formed, and specifically how they change over time,” said Blackwell. “The more we think about these different mechanisms in people’s heads, I think the better we’re going to be able to … figure out what messages are going to work and what strategies are not going to work.”

Blackwell says the findings offer the first formal theory of political attitude change framed within the context of cognitive dissonance, one that could offer new understanding across a range of political behaviors and help answer questions like what causes political partisanship, what drives ethnic and racial animosity, and how empathy with key social ties is so effective in shifting a person’s political views.

The paper was inspired in part by prior research and a forthcoming book project, which examines the long-term impact of slavery on political attitudes in the American South and why white people who live in areas historically active during slavery still hold very conservative and hostile views on race more than 150 years after slavery ended.

In today’s political world, the desire to reconcile cognitive dissonance drives the growing tendency of political candidates to emphasize apolitical qualities such as personality and demeanor while deliberately cultivating vagueness about their policy positions in an effort to minimize cognitive dissonance in voters’ eyes, said Blackwell.

“The less they know about your policies, the less strife they’ll feel in voting for you if they disagree with you,” he said.

The research also suggests that if political parties can get young people to vote for their candidates at an early age, that could “lock in benefits” over the long term. “What we know is that just the act of voting for a candidate seems to increase your affiliation toward that political party over time and makes you a more habitual voter over time,” said Blackwell.

As for the upcoming 2016 presidential race, cognitive dissonance predicts that parties that have a very combative primary season, like the one expected to take place among a vast Republican field, are weakened going into a general election, “not necessarily because of the ‘beleaguered candidate’ or ‘tired candidate’ that we sometimes hear about, but more because there’s a large group of voters who have to reconcile the fact they really vigorously opposed a [primary] candidate and now are being asked to vote for that candidate,” he said. “You have to engage with that cognitive dissonance about whether or not that’s actually a thing you would be able to do.” The big danger for a party is that voters who can’t reconcile their previous support for different candidate might simply sit out the general election.

“This is why you see so much intense management in primary season of endorsements from candidates who dropped out and a lot of rallying the party around a candidate … to make sure that everyone’s on the same page,” said Blackwell. “The longer these primaries go, it could be the case that the more entrenched people’s attitudes become, and it’s harder to dislodge those.”

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Election 2020 from NPR Politics

Updates: 2020 Election Results

Hope, healing and 'better angels': biden declares victory and vows unity.

Camila Domonoske square 2017

Camila Domonoske

Barbara Sprunt

persuasive speech for election

President-elect Joe Biden speaks during an election event in Wilmington, Del., on Saturday evening. Sarah Silbiger/Bloomberg via Getty Images hide caption

President-elect Joe Biden speaks during an election event in Wilmington, Del., on Saturday evening.

Updated on Tuesday at 3:15 p.m. ET

President-elect Joe Biden called for healing and cooperation in his victory speech on Saturday night, striking an optimistic tone about the prospects for a renewed and reunited America.

"I sought this office to restore the soul of America, to rebuild the backbone of this nation, and to make America respected around the world again and to unite us here at home," Biden said at the Chase Center in Wilmington, Del. "It is the honor of my lifetime that so many millions of Americans have voted for that vision. And now, the work of making that vision real — it's a task, the task, of our times."

"I've long talked about the battle for the soul of America," he said. "It's time for our better angels to prevail."

Read a transcript of Biden's remarks below .

Biden did not directly acknowledge President Trump's false claims to have won the election . The Associated Press and other news outlets called the election for Biden on Saturday morning.

"The people of this nation have spoken," Biden declared. "They've delivered us a clear victory, a convincing victory, a victory for 'we the people'."

But the former vice president, who pledged throughout his candidacy that he would represent the Americans who voted for Trump as well as those who voted for him, reiterated that promise in his address Saturday.

"Let this grim era of demonization in America begin to end here and now," he said, calling for Democrats and Republicans in Congress to cooperate with each other.

Biden Wins Presidency, According To AP, Edging Trump In Turbulent Race

Biden Wins Presidency, According To AP, Edging Trump In Turbulent Race

He also emphasized the vital importance of controlling the coronavirus, which is hitting new record levels , promising to bring experts onto his transition team beginning on Monday.

"I will spare no effort ... to turn around this pandemic," he said.

As a grim and difficult year draws to a close, Biden hearkened back to history with calls of American exceptionalism and laid out a hopeful vision for the future.

"Now together on eagle's wings, we embark on the work that God ... called us to do," Biden said, citing a hymn he said has brought comfort to his family.

"With full hearts and steady hands, with faith in America and each other, with love of country, a thirst for justice, let us be the nation that we know we can be – a nation united, a nation strengthened, a nation healed, the United States of America."

Harris: 'You Ushered In A New Day For America'

Live Updates: 2020 Election Results

Harris: 'you ushered in a new day for america'.

Vice President-elect Kamala Harris — who is set to make history as the first woman, first Black person and first Asian American to serve as vice president — spoke Saturday evening ahead of Biden's speech. She thanked election workers as well as the voters who participated in an election with record turnout.

"You chose hope and unity, decency, science and, yes, truth," she said. "You chose Joe Biden as the next president of the United States of America."

Harris celebrated the groundbreaking nature of her victory, too: "Every little girl watching tonight sees that this is a country of possibilities."

persuasive speech for election

Vice President-elect Kamala Harris acknowledged the groundbreaking nature of her victory on Saturday night: "Every little girl watching tonight sees that this is a country of possibilities." Drew Angerer/Getty Images hide caption

Like many of their campaign stops, the Wilmington event Saturday was held as a drive-in rally to reduce the risk of spreading the coronavirus. Masked supporters were cheering and waving flags from car hoods and pickup beds.

The former vice president's path to being elected the 46th president of the United States was a tumultuous one, marked by unprecedented campaign challenges because of the coronavirus pandemic and an incumbent opponent who declared a premature victory , baselessly attacked the integrity of the election and is now filing a flurry of last-minute legal actions in an attempt to deny Biden's victory.

'Far From Over': Trump Refuses To Concede As Biden's Margin Of Victory Widens

'Far From Over': Trump Refuses To Concede As Biden's Margin Of Victory Widens

Trump did not speak publicly on Saturday, but in written remarks, he refused to concede . In a statement, he vowed to take the election to the courts and falsely accused Biden of seeking to violate election laws. On Twitter, he inaccurately claimed victory and asserted that observers had not been allowed access to vote counts, which is false.

Some prominent Republicans have congratulated Biden and pushed back on Trump's false claims of fraud, while others have either remained silent or expressed support for Trump's legal challenges to the voting process.

Biden empathized with those who supported the outgoing president.

"To those who voted for President Trump, I understand your disappointment tonight," Biden said in his speech. "I've lost a couple of elections myself. But now, let's give each other a chance."

Read the transcript of Biden's prepared remarks below, as released by his campaign.

My fellow Americans, the people of this nation have spoken.

They have delivered us a clear victory. A convincing victory.

A victory for "We the People."

We have won with the most votes ever cast for a presidential ticket in the history of this nation — 74 million.

I am humbled by the trust and confidence you have placed in me.

I pledge to be a President who seeks not to divide, but to unify.

Who doesn't see Red and Blue states, but a United States.

And who will work with all my heart to win the confidence of the whole people.

For that is what America is about: The people.

And that is what our Administration will be about.

I sought this office to restore the soul of America.

To rebuild the backbone of the nation — the middle class.

To make America respected around the world again and to unite us here at home.

It is the honor of my lifetime that so many millions of Americans have voted for this vision.

And now the work of making this vision real is the task of our time.

As I said many times before, I'm Jill's husband.

I would not be here without the love and tireless support of Jill, Hunter, Ashley, all of our grandchildren and their spouses, and all our family.

They are my heart.

Jill's a mom — a military mom — and an educator.

She has dedicated her life to education, but teaching isn't just what she does — it's who she is. For America's educators, this is a great day: You're going to have one of your own in the White House, and Jill is going to make a great First Lady.

And I will be honored to be serving with a fantastic vice president — Kamala Harris — who will make history as the first woman, first Black woman, first woman of South Asian descent, and first daughter of immigrants ever elected to national office in this country.

It's long overdue, and we're reminded tonight of all those who fought so hard for so many years to make this happen. But once again, America has bent the arc of the moral universe towards justice.

Kamala, Doug — like it or not — you're family. You've become honorary Bidens and there's no way out.

To all those who volunteered, worked the polls in the middle of this pandemic, local election officials — you deserve a special thanks from this nation.

To my campaign team, and all the volunteers, to all those who gave so much of themselves to make this moment possible, I owe you everything.

And to all those who supported us: I am proud of the campaign we built and ran. I am proud of the coalition we put together, the broadest and most diverse in history.

Democrats, Republicans and Independents.

Progressives, moderates and conservatives.

Young and old.

Urban, suburban and rural.

Gay, straight, transgender.

White. Latino. Asian. Native American.

And especially for those moments when this campaign was at its lowest — the African American community stood up again for me. They always have my back, and I'll have yours.

I said from the outset I wanted a campaign that represented America, and I think we did that. Now that's what I want the administration to look like.

And to those who voted for President Trump, I understand your disappointment tonight.

I've lost a couple of elections myself.

But now, let's give each other a chance.

It's time to put away the harsh rhetoric.

To lower the temperature.

To see each other again.

To listen to each other again.

To make progress, we must stop treating our opponents as our enemy.

We are not enemies. We are Americans.

The Bible tells us that to everything there is a season — a time to build, a time to reap, a time to sow. And a time to heal.

This is the time to heal in America.

Now that the campaign is over — what is the people's will? What is our mandate?

I believe it is this: Americans have called on us to marshal the forces of decency and the forces of fairness. To marshal the forces of science and the forces of hope in the great battles of our time.

The battle to control the virus.

The battle to build prosperity.

The battle to secure your family's health care.

The battle to achieve racial justice and root out systemic racism in this country.

The battle to save the climate.

The battle to restore decency, defend democracy, and give everybody in this country a fair shot.

Our work begins with getting COVID under control.

We cannot repair the economy, restore our vitality, or relish life's most precious moments — hugging a grandchild, birthdays, weddings, graduations, all the moments that matter most to us — until we get this virus under control.

On Monday, I will name a group of leading scientists and experts as Transition Advisors to help take the Biden-Harris COVID plan and convert it into an action blueprint that starts on January 20th, 2021.

That plan will be built on a bedrock of science. It will be constructed out of compassion, empathy, and concern.

I will spare no effort — or commitment — to turn this pandemic around.

I ran as a proud Democrat. I will now be an American president. I will work as hard for those who didn't vote for me — as those who did.

Let this grim era of demonization in America begin to end — here and now.

The refusal of Democrats and Republicans to cooperate with one another is not due to some mysterious force beyond our control.

It's a decision. It's a choice we make.

And if we can decide not to cooperate, then we can decide to cooperate. And I believe that this is part of the mandate from the American people. They want us to cooperate.

That's the choice I'll make. And I call on the Congress — Democrats and Republicans alike — to make that choice with me.

The American story is about the slow, yet steady widening of opportunity.

Make no mistake: Too many dreams have been deferred for too long.

We must make the promise of the country real for everybody — no matter their race, their ethnicity, their faith, their identity, or their disability.

America has always been shaped by inflection points — by moments in time where we've made hard decisions about who we are and what we want to be.

Lincoln in 1860 — coming to save the Union.

FDR in 1932 — promising a beleaguered country a New Deal.

JFK in 1960 — pledging a New Frontier.

And twelve years ago — when Barack Obama made history — and told us, "Yes, we can."

We stand again at an inflection point.

We have the opportunity to defeat despair and to build a nation of prosperity and purpose.

We can do it. I know we can.

I've long talked about the battle for the soul of America.

We must restore the soul of America.

Our nation is shaped by the constant battle between our better angels and our darkest impulses.

It is time for our better angels to prevail.

Tonight, the whole world is watching America. I believe at our best America is a beacon for the globe.

And we lead not by the example of our power, but by the power of our example.

I've always believed we can define America in one word: Possibilities.

That in America everyone should be given the opportunity to go as far as their dreams and God-given ability will take them.

You see, I believe in the possibility of this country.

We're always looking ahead.

Ahead to an America that's freer and more just.

Ahead to an America that creates jobs with dignity and respect.

Ahead to an America that cures disease — like cancer and Alzheimers.

Ahead to an America that never leaves anyone behind.

Ahead to an America that never gives up, never gives in.

This is a great nation.

And we are a good people.

This is the United States of America.

And there has never been anything we haven't been able to do when we've done it together.

In the last days of the campaign, I've been thinking about a hymn that means a lot to me and to my family, particularly my deceased son Beau. It captures the faith that sustains me and which I believe sustains America.

And I hope it can provide some comfort and solace to the more than 230,000 families who have lost a loved one to this terrible virus this year. My heart goes out to each and every one of you. Hopefully this hymn gives you solace as well.

"And He will raise you up on eagle's wings,

Bear you on the breath of dawn,

Make you to shine like the sun,

And hold you in the palm of His Hand."

And now, together — on eagle's wings — we embark on the work that God and history have called upon us to do.

With full hearts and steady hands, with faith in America and in each other, with a love of country — and a thirst for justice — let us be the nation that we know we can be.

A nation united.

A nation strengthened.

A nation healed.

The United States of America.

God bless you.

And may God protect our troops.

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Presidential Election Victory Speeches

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persuasive speech for election

Political Campaign And Stump Speech Examples Reveal The Candidate

Stump speech examples

Candidates for political office make stump or campaign speeches to help voters learn about themselves and their positions throughout the campaign. Here are some examples of political campaign and stump speeches.

In the dynamic world of politics, one powerful tool remains a constant in winning over voters’ hearts and minds: the stump speech. This iconic oratory tradition has shaped countless political campaigns, delivering a potent blend of charisma, policy promises, and persuasive rhetoric.

From fiery appeals for change to heartfelt tales of personal struggles, stump speeches have become the backbone of political communication.

This article explores compelling examples of stump speeches throughout history, unveiling their enduring impact on electoral campaigns and their crucial role in shaping the political landscape.

Table of Contents

What Is A Stump Speech In A Political Campaign?

A stump speech is a standard, rehearsed speech a political candidate delivers during their campaign. It typically outlines the candidate’s core message, policy positions, and personal background, aiming to connect with voters, inspire support, and differentiate themselves from opponents.

A stump speech is essentially an elevator speech where the candidate makes a pitch to constituents.

Candidate reveals self in stump speech

How Does A Stump Speech Vary From A Campaign Speech?

While a campaign speech is a broader, more comprehensive address covering various topics and contexts, a stump speech is specifically tailored to connect with local audiences during campaign stops.

A stump speech focuses on key themes, repeated consistently across different locations, with an emphasis on connecting personally with voters, conveying authenticity, and generating enthusiasm for the candidate’s platform.

What Should A Politician Say About Themselves?

Politicians should highlight their relevant qualifications, experience, and achievements when speaking about themselves , demonstrating their ability to address the issues. They should also convey their personal values, integrity, and dedication to public service, establishing trust and credibility with the electorate.

How Do You Start Off A Campaign Speech?

“Ladies and gentlemen, distinguished guests, and fellow citizens, I stand before you today with a deep sense of gratitude and determination to embark on a journey together toward a brighter future for our community.

“Thank you all for gathering here today as we embark on a transformative campaign to shape a better tomorrow for our beloved community. With your support and collective efforts, we can build an inclusive, prosperous future filled with opportunities for all.”

What Should You Say In A Campaign Speech?

In a campaign speech, it is crucial to articulate your vision, share specific policy proposals, and address the concerns and aspirations of your constituents. Highlight your experience, values, and dedication to serve while emphasizing the need for unity, progress, and collaborative solutions to tackle the challenges our community faces.

Here is an excerpt:

“In this campaign, we must address the pressing issues affecting our constituents daily, such as education, healthcare, and economic stability, while fostering unity and collaboration to create a stronger, more resilient community for generations to come.

Together, we can bring about meaningful change, empower our citizens, and build a brighter future that reflects the hopes and dreams of each and every one of us.”

Campaign and stump speech examples share postions

How Long Should A Campaign Speech Be?

A campaign speech should be concise and focused, aiming for around 5 to 10 minutes, allowing you to effectively communicate your message while maintaining the audience’s attention and engagement. Remember, it is crucial to prioritize quality content over excessive length to make a lasting impact on your listeners.

What Should You Do After Finishing A Stump Speech?

After delivering a stump speech, engaging with the audience is essential, and you must also show genuine interest in their concerns and feedback. Take the opportunity to connect with individuals, answer questions, and build relationships to establish trust and support for your campaign.

What Should Be Said In The Conclusion Of A Stump Speech?

In the conclusion of a stump speech, it is crucial to summarize your main points and reiterate your core message, leaving a lasting impression on your audience. You can also end the address by inspiring and rallying your supporters, calling them to action, and emphasizing how important their involvement is to the campaign.

Different ways to end a stump speech can include:

  • Call to action: Encourage your audience to get involved, vote, volunteer, or contribute to your campaign, emphasizing the collective power of their actions.
  • A personal story or anecdote: Share a heartfelt story your audience can connect with on an emotional level, reinforcing your commitment to their concerns and aspirations.
  • Inspiring quote: Close your speech with a memorable and inspiring quote that encapsulates your campaign’s values or captures the essence of your message.
  • Vision for the future: Paint a vivid picture of the future you envision for your community, highlighting the positive impact your campaign can make and leaving your audience hopeful and motivated.

The best way to end a campaign speech ultimately depends on your personal style, the context, and the specific objectives of your campaign. Consider what resonates most with your audience and aligns with your campaign’s tone and goals.

Stump Speech Examples That Define Candidates

Political campaign and stump speeches

These nine stump speeches are notable for their ability to connect with audiences, convey a powerful message, and leave a lasting impact on listeners:

  • Barack Obama’s 2008 “Yes We Can” speech as presidential candidate became iconic, inspiring hope and calling for change. Ex-President Obama’s message of unity and progress resonated with millions of Americans.
  • Martin Luther King Jr.’s history 1963 “I Have a Dream” speech during the March on Washington advocated for racial equality and justice for African Americans. His powerful words continue to inspire generations.
  • Delivered during World War II, Winston Churchill’s “We Shall Fight on the Beaches” speech rallied the British people and affirmed their determination to resist Nazi aggression, symbolizing their resolve and resilience.
  • Elizabeth Warren’s speeches on income inequality and economic fairness, such as her 2012 speech at the Democratic National Convention , have gained attention for advocating for a more equitable society.
  • One of Donald Trump’s most notable stump speeches was the one delivered at the Republican National Convention in July 2016, where he formally accepted the party’s nomination for running for president. This speech emphasized his platform on immigration, national security, and job creation while highlighting his outsider status and promising to “Make America Great Again.” It resonated with many of his supporters and helped solidify his message during the campaign.
  • One of Joe Biden’s most memorable speeches was his address in Pittsburgh, Pennsylvania, in August 2020. In this speech, Biden presented his economic recovery plan, emphasizing the need for unity, addressing systemic racism, and rebuilding the economy in the wake of the COVID-19 pandemic. He focused on his vision for “ Build Back Better” and stressed the importance of creating jobs, supporting working families, and tackling the climate crisis.
  • A notable Hillary Clinton speech was her address at the Democratic National Convention in July 2016. In this speech, Clinton accepted the Democratic Party’s nomination for president and focused on themes of unity, inclusivity, and progress. She discussed her policy proposals, highlighted her experience and qualifications, and called for the American people “to come together to address the challenges facing the nation.”
  • Ronald Reagan’s “A Time for Choosing” speech is often regarded as one of the most impactful political speeches in American history and played a significant role in shaping his political career and eventually leading to his own presidency in 1981. Reagan delivered this speech supporting Barry Goldwater’s presidential campaign on October 27, 1964, just days before the U.S. presidential election.
  • Abraham Lincoln’s most famous stump speech was his Cooper Union Address, delivered on February 27, 1860, in New York City. The speech primarily focused on the issue of slavery and its expansion, but Lincoln also touched upon foreign policy concerns. In the Cooper Union Address, Lincoln argued against the spread of slavery into new territories, emphasizing its moral and constitutional implications.

Adam Howarth

Adam covers the topic of Public Speaking for Digital Authority. From his first experience of oratory with his school debating society to his more recent experiences of promoting the local business scene in Wrexham, Wales, he has always been involved in public speaking.

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75 Persuasive Speech Topics and Ideas

October 4, 2018 - Gini Beqiri

To write a captivating and persuasive speech you must first decide on a topic that will engage, inform and also persuade the audience. We have discussed how to choose a topic and we have provided a list of speech ideas covering a wide range of categories.

What is persuasive speech?

The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint.

The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can argue your opinion for, as well as objectively discuss counter-arguments.

How to choose a topic for your speech

It’s not easy picking a topic for your speech as there are many options so consider the following factors when deciding.

Familiarity

Topics that you’re familiar with will make it easier to prepare for the speech.

It’s best if you decide on a topic in which you have a genuine interest in because you’ll be doing lots of research on it and if it’s something you enjoy the process will be significantly easier and more enjoyable. The audience will also see this enthusiasm when you’re presenting which will make the speech more persuasive.

The audience’s interest

The audience must care about the topic. You don’t want to lose their attention so choose something you think they’ll be interested in hearing about.

Consider choosing a topic that allows you to be more descriptive because this allows the audience to visualize which consequently helps persuade them.

Not overdone

When people have heard about a topic repeatedly they’re less likely to listen to you as it doesn’t interest them anymore. Avoid cliché or overdone topics as it’s difficult to maintain your audience’s attention because they feel like they’ve heard it all before.

An exception to this would be if you had new viewpoints or new facts to share. If this is the case then ensure you clarify early in your speech that you have unique views or information on the topic.

Emotional topics

Emotions are motivators so the audience is more likely to be persuaded and act on your requests if you present an emotional topic.

People like hearing about issues that affect them or their community, country etc. They find these topics more relatable which means they find them more interesting. Look at local issues and news to discover these topics.

Desired outcome

What do you want your audience to do as a result of your speech? Use this as a guide to choosing your topic, for example, maybe you want people to recycle more so you present a speech on the effect of microplastics in the ocean.

Jamie Oliver persuasive speech

Persuasive speech topics

Lots of timely persuasive topics can be found using social media, the radio, TV and newspapers. We have compiled a list of 75 persuasive speech topic ideas covering a wide range of categories.

Some of the topics also fall into other categories and we have posed the topics as questions so they can be easily adapted into statements to suit your own viewpoint.

  • Should pets be adopted rather than bought from a breeder?
  • Should wild animals be tamed?
  • Should people be allowed to own exotic animals like monkeys?
  • Should all zoos and aquariums be closed?

Arts/Culture

  • Should art and music therapy be covered by health insurance?
  • Should graffiti be considered art?
  • Should all students be required to learn an instrument in school?
  • Should automobile drivers be required to take a test every three years?
  • Are sports cars dangerous?
  • Should bicycles share the roads with cars?
  • Should bicycle riders be required by law to always wear helmets?

Business and economy

  • Do introverts make great leaders?
  • Does owning a business leave you feeling isolated?
  • What is to blame for the rise in energy prices?
  • Does hiring cheaper foreign employees hurt the economy?
  • Should interns be paid for their work?
  • Should employees receive bonuses for walking or biking to work?
  • Should tipping in restaurants be mandatory?
  • Should boys and girls should be taught in separate classrooms?
  • Should schools include meditation breaks during the day?
  • Should students be allowed to have their mobile phones with them during school?
  • Should teachers have to pass a test every decade to renew their certifications?
  • Should online teaching be given equal importance as the regular form of teaching?
  • Is higher education over-rated?
  • What are the best ways to stop bullying?
  • Should people with more than one DUI lose their drivers’ licenses?
  • Should prostitution be legalised?
  • Should guns be illegal in the US?
  • Should cannabis be legalised for medical reasons?
  • Is equality a myth?
  • Does what is “right” and “wrong” change from generation to generation?
  • Is there never a good enough reason to declare war?
  • Should governments tax sugary drinks and use the revenue for public health?
  • Has cosmetic surgery risen to a level that exceeds good sense?
  • Is the fast-food industry legally accountable for obesity?
  • Should school cafeterias only offer healthy food options?
  • Is acupuncture a valid medical technique?
  • Should assisted suicide be legal?
  • Does consuming meat affect health?
  • Is dieting a good way to lose weight?

Law and politics

  • Should voting be made compulsory?
  • Should the President (or similar position) be allowed to serve more than two terms?
  • Would poverty reduce by fixing housing?
  • Should drug addicts be sent for treatment in hospitals instead of prisons?
  • Would it be fair for the government to detain suspected terrorists without proper trial?
  • Is torture acceptable when used for national security?
  • Should celebrities who break the law receive stiffer penalties?
  • Should the government completely ban all cigarettes and tobacco products
  • Is it wrong for the media to promote a certain beauty standard?
  • Is the media responsible for the moral degradation of teenagers?
  • Should advertising be aimed at children?
  • Has freedom of press gone too far?
  • Should prayer be allowed in public schools?
  • Does religion have a place in government?
  • How do cults differ from religion?

Science and the environment

  • Should recycling be mandatory?
  • Should genetically modified foods be sold in supermarkets?
  • Should parents be allowed to choose the sex of their unborn children?
  • Should selling plastic bags be completely banned in shops?
  • Should smoking in public places be banned?
  • Should professional female athletes be paid the same as male athletes in the same sport?
  • Should doping be allowed in professional sports?
  • Should schools be required to teach all students how to swim?
  • How does parental pressure affect young athletes?
  • Will technology reduce or increase human employment opportunities?
  • What age should children be allowed to have mobile phones?
  • Should libraries be replaced with unlimited access to e-books?
  • Should we recognize Bitcoin as a legal currency?
  • Should bloggers and vloggers be treated as journalists and punished for indiscretions?
  • Has technology helped connect people or isolate them?
  • Should mobile phone use in public places be regulated?
  • Do violent video games make people more violent?

World peace

  • What is the safest country in the world?
  • Is planetary nuclear disarmament possible?
  • Is the idea of peace on earth naive?

These topics are just suggestions so you need to assess whether they would be suitable for your particular audience. You can easily adapt the topics to suit your interests and audience, for example, you could substitute “meat” in the topic “Does consuming meat affect health?” for many possibilities, such as “processed foods”, “mainly vegan food”, “dairy” and so on.

After choosing your topic

After you’ve chosen your topic it’s important to do the following:

  • Research thoroughly
  • Think about all of the different viewpoints
  • Tailor to your audience – discussing your topic with others is a helpful way to gain an understanding of your audience.
  • How involved are you with this topic – are you a key character?
  • Have you contributed to this area, perhaps through blogs, books, papers and products.
  • How qualified are you to speak on this topic?
  • Do you have personal experience in it? How many years?
  • How long have you been interested in the area?

While it may be difficult to choose from such a variety of persuasive speech topics, think about which of the above you have the most knowledge of and can argue your opinion on.

For advice about how to deliver your persuasive speech, check out our blog  Persuasive Speech Outline and Ideas .

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Promises Joe Biden has made so far in his campaign for a second term

President Joe Biden’s main pitch to voters ahead of November is simple: They should vote for him because he is not Donald Trump .

In speeches and political events since his reelection campaign began in earnest earlier this year, Biden had said that his second term would essentially be a continuation of his first: “Let’s finish this job,” Biden said in a video announcing his reelection campaign last year.

In making his case to voters, Biden has contrasted his own ideas of governance with Trump’s stated plans to drastically alter how the federal government works, how executive power would be used and how America’s role on the world stage will change if the former president wins a second term.

Biden, meanwhile, has promised to protect American democracy, pass a federal law to codify the right to an abortion into law, preserve the country’s international alliances and agreements and deliver on climate benchmarks.

His ability to deliver on these promises even if he wins a second term, though, is not a certainty. Many of his more lofty ambitions would require congressional approval and action.

Abortion rights

In some of his most significant and enduring acts as president, Trump appointed three conservative nominees to the Supreme Court. The ensuing right-wing supermajority paved the way for the court’s 2022 decision that overturned Roe. V Wade, which had enshrined the right to an abortion in federal law for nearly half a century.

Biden has made the court’s decision, and Trump’s repeated promises to go further in restricting abortion access if he were to win in November, a centerpiece of his reelection campaign.

“Like most Americans, I believe Roe v. Wade got it right,” Biden said during his State of the Union address on March 7. “… But my predecessor came to office determined to see Roe v. Wade overturned. He’s the reason it was overturned — in fact, he brags about it.”

“Look at the chaos that has resulted,” Biden added.

During the speech, Biden promised to codify the abortion-related protections enshrined in Roe v. Wade into federal law if he wins a second term, but he acknowledged that would require the cooperation of a Democratic-controlled Congress.

Like most Americans, I believe Roe v. Wade got it right.”

“If Americans send me a Congress that supports the right to choose, I promise you, I will restore Roe v. Wade as the law of the land again,” Biden said.

Biden called for codifying Roe into law when he was running for president in 2020 .

While seeking office in 2020, Biden made ambitious climate-related promises, warning that climate change presents an existential threat to humanity.

Some of those promises panned out: Biden’s landmark legislative achievements, the bipartisan infrastructure law and Inflation Reduction Act, include hundreds of billions of dollars to encourage clean energy production and the manufacturing of electric vehicles. Pollution-falling emissions fell by 2% in the United States last year.

Activists on Biden’s left flank still think the president has not done enough — they want Biden to declare a climate emergency that would free up federal resources to confront climate change.

Biden will need more time to fulfill some of his other pledges, including cutting emissions in half by 2030 compared to 2005 levels, and having a net-zero emissions economy by 2050.

Democracy and voting rights

Biden said the 2020 race was a “battle for the soul of the nation.” Now, he has made preserving democracy the focal point of his 2024 campaign — saying the value Americans place on a free and democratic society is the most important question of our country’s time.

Not since President Lincoln and the Civil War have freedom and democracy been under assault here at home as they are today.”

He lays out the stakes in stark terms: If Trump wins a second term, the United States will face a crisis that could lead to the erosion of democratic norms.

“Not since President Lincoln and the Civil War have freedom and democracy been under assault here at home as they are today,” Biden said during his State of the Union address last month. Today, he warned, there are “forces taking us back in time.”

Biden urged Congress to pass the Freedom to Vote Act and the John Lewis Voting Rights Act. The acts, which would have made Election Day a federal holiday, bolstered voting-related security measures, allowed all voters to request mail-in ballots and updated parts of the landmark 1965 Voting Rights Act, were blocked by Senate Republicans in 2021.

“Pass and send me the Freedom to Vote Act and the John Lewis Voting Rights Act,” Biden told Congress during his address, “and stop denying another core value of America — our diversity across American life.”

Biden has criticized Republican-led drives to ban certain books from public schools .

“Banning books – it’s wrong,” he said in his State of the Union address. The United States, he said, shouldn’t be erasing history.

In the same speech, Biden also called for expanded pre-kindergarten for 3- and 4-year-olds, along with raises for teachers in public schools.

Banning books – it’s wrong.”

He said he wants to continue making college more affordable by expanding access to Pell grants for working-class families, renewing a 2020 promise he made to double the grants’ value.

“To remain the strongest economy in the world,” Biden said, “we need the best education system in the world.”

Foreign policy

In some of his first actions as president, Biden worked to return the United States to the presence it held on the world stage before Trump became president. As president, Trump denigrated alliances like NATO and withdrew the United States from crucial international agreements, including the Iran nuclear deal and the Paris climate accords.

The rest of the world is wondering what in the hell is happening to us. And they’re relieved, not because I’m so special, but that I’m not Trump.”

While running in 2020, Biden promised to undo damage wreaked by Trump on America’s international partnerships. Biden has said he will continue to repair relationships that have faltered under Trump’s control — and uphold American commitments to NATO and Ukraine.

Trump, meanwhile, has said he would encourage Russia to do “whatever the hell they want” to NATO-member countries who don’t fulfill certain funding obligations. Biden frequently refers to those comments while speaking with supporters.

“The rest of the world is wondering what in the hell is happening to us,” Biden said at a campaign event in New York last month. “And they’re relieved, not because I’m so special but that I’m not Trump.”

In an earlier Dallas fundraiser, Biden said the United States’ international reputation was “crushed when (Trump) was president.”

“Imagine what will happen if he’s reelected,” Biden said.

Gun control

In 2022, Biden signed the most comprehensive gun-reform legislation in nearly 30 years.

The law, passed shortly after a White supremacist massacred 10 people at a Buffalo, New York, supermarket, allocated more than $750 million to help states implement crisis-intervention programs, closed certain loopholes in existing gun-control legislation and required more thorough reviews for people aged 18 to 21 who wanted to buy firearms.

I’m demanding a ban on assault weapons and high-capacity magazines. None of this violates the Second Amendment or vilifies responsible gun owners.”

Biden has said he wants to go further.

“I’m demanding a ban on assault weapons and high-capacity magazines,” Biden said at his State of the Union address. “Pass universal background checks. None of this violates the Second Amendment or vilifies responsible gun owners.”

He made a similar promise while running in 2020 but has not been able to get Congress’ support.

Social Security and Medicare

Biden has homed in on Trump’s statements suggesting he would be open to cutting programs like Social Security and Medicare.

I will protect and strengthen Social Security and make the wealthy pay their fair share.”

In an interview with CNBC last month, Trump said: “There is a lot you can do in terms of entitlements, in terms of cutting and in terms of also the theft and the bad management of entitlements,” Trump said on CNBC. Biden responded on X: “Not on my watch.”

He reiterated his vow to protect Social Security during his State of the Union address.

“Many of my Republican friends want to put Social Security on the chopping block,” Biden said “If anyone here tries to cut Social Security or Medicare or raise the retirement age I will stop them.”

“I will protect and strengthen Social Security and make the wealthy pay their fair share,” he added.

Unity agenda

Other promises and platform ideas relayed by Biden fall under his expansive so-called “unity agenda” that he believes could garner bipartisan support.

Biden said during his State of the Union that he wants to strengthen penalties for trafficking fentanyl and pass legislation limiting the use of artificial intelligence.

He also heralded the passage of the PACT Act, a 2022 law that expands the access to health care for veterans exposed to toxins.

He called for more action to bolster his “cancer moonshot” initiative aimed at halving cancer death rates by 2047.

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StarTribune

Jill biden rallies women, teachers for the biden-harris ticket in bloomington speeches.

First Lady Jill Biden highlighted her husband's plans for education and rallied with teachers and women voters Friday night in Bloomington, putting a focus on women's rights and the protection of reproductive rights in the United States.

Delivering a campaign speech to a crowd of about 200 at Nine Mile Brewing, Biden said it was important to re-elect President Joe Biden to protect and restore reproductive rights following the 2022 Supreme Court decision to overturn Roe v. Wade.

"It's heartbreaking to see that your generation has to re-fight battles that we thought we had settled so many decades ago," Biden said. "Post-Roe America isn't the future that we should be handing down to our daughters and our sons, and I promise you, Joe and I are by your side in this fight, and we're not going to rest until we right every wrong."

She took aim several times at former President Donald Trump, warning that there is "no guarantee that access to reproductive health care will remain" if Trump wins in November.

Biden took time to praise Minnesota's women in high-ranking elected positions, saying that the president has placed women "at the center of his agenda" with his selections of Vice President Kamala Harris and Supreme Court Justice Ketanji Brown Jackson.

"Joe has spent his entire career lifting up women, but that other guy, Trump, he spent a lifetime tearing us down and devaluing our existence," she said.

The brewery crowd of mostly women included a mix of young and middle-aged people and seniors from an array of professions, including teachers, legislators, students and representatives of reproductive rights advocacy groups.

Following her 12-minute speech at the brewery, Biden — a community college educator who has worked in classrooms for more than three decades — left for Education Minnesota's annual convention at the DoubleTree Hotel in Bloomington. She kicked off "Educators for Biden-Harris," a national organizing program to "engage and mobilize teachers, school staff, and parents" in the presidential election, according to a news release from the campaign.

Education Minnesota is the state's largest union representing the state's teachers, and its political action committee is consistently one of the biggest backers of Democratic campaigns in Minnesota, spending $5.2 million in the 2022 midterm election.

Outside the hotel, about 100 pro-Palestine protesters chanted and held signs as Biden's motorcade swept by. They expressed anger about the president's handling of the Israel-Hamas war and U.S. aid to Israel.

"Jill Biden's campaign to ask educators to vote for Biden is against my values as a teacher who believes that all humans have a right to education, and who thinks the money that is spent on this genocide should be spent on our underfunded schools here in the U.S.," said Meredith Aby Keirstead, a member of the MN Free Palestine Coalition, in a statement.

Jill Biden made several trips to Minnesota during her husband's 2020 election campaign, when Joe Biden decisively beat Donald Trump in Minnesota by more than 7 percentage points. Recent polling from KSTP-TV shows Biden and Trump in a statistical dead heat this cycle, with Biden's lead over the former president falling within the poll's margin of error.

That could force Biden and his surrogates to campaign in Minnesota this year, despite the state's long track record of supporting Democratic presidential candidates.

Biden has hired three veteran political operatives to manage his campaign in Minnesota. U.S. Rep. Tom Emmer is serving as Trump's Minnesota campaign chair and is developing a plan intended to flip the state for Republicans this fall.

Louis Krauss is a general assignment reporter for the Star Tribune.

Briana Bierschbach is a politics and government reporter for the Star Tribune.

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Donald Trump’s rally speech in Wisconsin examined

By CHRISTINA ANAGNOSTOPOULOS , SOFIA PAREDES and SEANA DAVIS

Filed April 20, 2024, 10 a.m. GMT

persuasive speech for election

Reuters examined 11 statements made by Republican presidential candidate Donald Trump at his rally in Green Bay, Wisconsin, on April 2. While Reuters monitored the 58-minute speech in its entirety, the news agency did not examine opinions, rhetorical or direct questions, anonymous sourcing and information that could not be independently verified.

The statements are listed in chronological order with the timestamps in Central Daylight Time (CDT).

persuasive speech for election

CLAIM  17:09 CDT

Trump says he won Wisconsin by “a lot,” referring to the 2020 presidential election

WHAT WE KNOW

This is false. Joe Biden won the state of Wisconsin in the 2020 presidential election with 49.4% of the vote over Trump’s 48.8%.

The Wisconsin Supreme Court declined to take up a case by Trump challenging the election results.

persuasive speech for election

CLAIM  17:11 CDT

Trump says Biden declared Easter Sunday to be Transgender Visibility Day

This is misleading. Biden made public remarks about Transgender Day of Visibility, but he did not say Easter Sunday would become Trans Visibility Day.

Transgender Day of Visibility has been celebrated on March 31 for 14 years, according to the LGBTQ advocacy group GLAAD . It happened to be the same day as Easter Sunday in 2024. Read more.

persuasive speech for election

CLAIM  17:12 CDT

While talking about crime during the Biden administration, Trump says crime in Venezuela is down by 67%

The source of the 67% figure is unclear. A Trump spokesperson did not respond to a Reuters request for the data supporting the figure.

According to the Venezuelan Violence Observatory , a Caracas-based research organization, violent deaths declined 25% last year from 2022.

persuasive speech for election

CLAIM  17:18 CDT (again at 17:37-17:39 and 17:45 CDT)

Trump repeats his false claim that the 2020 election was stolen or illegitimate

This is false. State governments, courts and members of Trump’s administration have repeatedly rejected the former president’s claims that the 2020 election was stolen .

Federal and state judges have dismissed more than 50 lawsuits alleging election fraud or other irregularities related to the 2020 presidential election brought by Trump or his allies. Read more .

persuasive speech for election

CLAIM  17:19 CDT

Trump quotes Hungarian Prime Minister Viktor Orban as saying, “The only way you’re going to clean up this world is if Trump becomes president again”

This is in line with past statements Hungary’s nationalist prime minister has made about Trump. Orban said in a meeting with the former president in Florida last month that only Trump could bring peace to Ukraine’s conflict with Russia.

“We need leaders in the world who are respected and can bring peace. He is one of them! Come back and bring us peace, Mr. President!,” Orban said in a post on X after that meeting.

persuasive speech for election

CLAIM  17:26 CDT

Trump says he built 571 miles of border wall. He did not specify which land border but since 2016 he has campaigned for a wall on the U.S.-Mexico border.

This is not accurate. The Trump administration completed around 458 miles of barrier along the U.S.-Mexico border, according to January 2021 U.S. Customs and Border Protection (CBP) data.

The majority were barriers that were built during previous administrations and replaced during Trump’s tenure. In areas where no structures existed prior to Trump taking office in January 2017, his administration constructed a total of 52 miles of primary wall.

A January 2021 CBP report obtained by Factcheck.org shows 33 miles of new secondary wall were built during Trump’s tenure.

persuasive speech for election

CLAIM  17:27 CDT

Trump says illegal immigration into the U.S. fell to its lowest point “in history” during his presidency

This is mostly true, based on available government data.

During Trump’s administration, the number of apprehensions by the U.S. Border Patrol at the southwest border (an indicator of attempts of illegal border crossings) for a single month fell to their lowest point on record in April 2017, according to monthly CBP data that goes back to fiscal year 2000 .

CBP has yearly data for nationwide apprehensions by all land, air and sea routes since fiscal year 1925.

Going by these figures, Trump’s aren’t the lowest on record but they are the lowest in over four decades. In fiscal year 1971, during Richard Nixon’s administration, total apprehensions dipped to 302,517, which is below Trump’s lowest tally of 310,531 in fiscal year 2017.

persuasive speech for election

CLAIM  17:30 CDT

Trump says wages rose during his presidency without any inflation

Nationwide wages rose 3.1% during Trump’s presidency, based on the U.S. Bureau of Labor Statistics’ Employment Cost Index inflation-adjusted constant dollar estimates.

Inflation was not at zero, but it was lower than during the Biden administration.

The Consumer Price Index (CPI) during the Trump administration varied from a high of 2.9% in July 2018 to a low of 0.2% in May 2020, during the COVID-19 pandemic’s first wave.

It is true that inflation significantly increased during Biden’s tenure; it stood at 1.4% when he took office and rose to 9% in June 2022, following the outbreak of the war in Ukraine.

Inflation rates have remained below 3.6% since October 2023.

persuasive speech for election

CLAIM  17:34 CDT

The U.S. has more oil and gas than any country in the world

Venezuela has the largest proven crude oil reserves as of 2023, according to the U.S. Energy Information Administration (EIA) while Russia has the largest natural gas reserves, per the International Energy Agency.

As for recoverable oil resources, the expected amounts in existing fields, Saudi Arabia leads the way followed by the U.S. and Russia, according to a 2023 report by oil analysts Rystad Energy.

In terms of production, the U.S. became the world’s largest crude oil producer in 2018 during Trump’s presidency and has remained the top producer since.

The U.S. is also the top producer of natural gas. Since 2017, U.S. natural gas exports have exceeded imports. The latest rankings available (2022) from the EIA show the U.S. produces more energy from petroleum and other liquids than any other country.

The U.S. oil and gas industry has also boomed under Biden’s presidency by almost all metrics, even if he has pushed to transition the economy toward a greener future, hitting record levels of crude oil production in 2023. Read more.

persuasive speech for election

CLAIM  17:36-17:37 CDT

Talking about immigration, Trump says that under the Biden administration, the U.S. has taken in “at least 15 million people”

It’s not clear what Trump meant by the U.S. having “taken in” 15 million people. While it is true that the number of encounters reported by the CBP at the U.S.-Mexico border reached record levels during the Biden administration, it isn’t 15 million.

CBP data compiled between January 2021 and February 2024 show 7,522,711 encounters at the southwest land border.

In terms of nationwide encounters , CBP registered 9,139,037 encounters between January 2021 and February 2024.

Encounter figures include data for Title 8 apprehensions and inadmissibles . This policy grants some migrants the chance to seek asylum in the U.S. or be processed for deportation.

Between March 2020 and May 2023, encounters also included expulsions under the now-expired Title 42 , a COVID-era restriction that allowed border agents to quickly expel migrants without allowing them to seek asylum.

persuasive speech for election

CLAIM  17:50-17:51 CDT

Trump says he was the first president in decades who started no new wars

Defining wars can be difficult. If we consider the Korean War, the Vietnam War, the Gulf War, the war in Afghanistan and the Iraq War, Trump joins former presidents Barack Obama, Bill Clinton, Ronald Reagan, Jimmy Carter, Gerald Ford, Richard Nixon, John F. Kennedy and Dwight D. Eisenhower in not having officially brought the U.S. into a new war since 1945.

Trump’s tenure, however, did involve military hostilities overseas and the threat of new ones. The Pentagon said Trump ordered a 2020 drone strike in Iraq that killed Iranian General Qassem Soleimani , triggering Iranian retaliation that threatened to spiral into open conflict, but did not.

The United States in 2017 launched a missile attack on a Syrian army airbase, marking an escalation of the U.S. military’s role in Syria.

Trump threatened to “totally destroy” North Korea in 2017 but eventually de-escalated tension with Pyongyang.

A Trump spokesperson did not respond to several requests for comment about the statements examined.

This article was produced by the Reuters Fact Check team. Read more about our fact-checking work.

By Christina Anagnostopoulos, Sofia Paredes and Seana Davis

Photo editing: Corinne Perkins

Art direction: John Emerson

Edited by Stephanie Burnett, Suzanne Goldenberg and Christine Soares

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AOC to campaign for Summer Lee at Pittsburgh rally

The gotv rally will also include speeches from allegheny county executive sara innamorato and pittsburgh mayor ed gainey., by: john cole - april 20, 2024 10:23 pm.

persuasive speech for election

Pennsylvania U.S. Rep. Summer Lee, D-12th District (photo via Summer Lee campaign)

In the final push before the primary election, U.S. Rep. Summer Lee (D-12th District) will be hosting a rally on Sunday alongside some well-known progressives with ties to the region and beyond.

Lee will hold a get out the vote (GOTV) rally and canvass launch at the Pittsburgh Federation of Teachers headquarters, with U.S. Rep. Alexandria Ocasio-Cortez (D-NY), Tennessee Democratic state Rep. Justin Jones, Allegheny County Executive Sara Innamorato, and Pittsburgh Mayor Ed Gainey.

Lee, who became the first Black woman to represent Pennsylvania in Congress in 2022 after winning a competitive primary for the 12th Congressional District, is facing a primary challenge from Bhavini Patel, an Edgewood Borough Councilmember.

Lee has become known as part of the “Squad,” a group of progressive House members that includes Ocasio-Cortez.

Patel’s campaign did not reply to a request for comment.

Lee has enjoyed a significant fundraising advantage over Patel and support from progressive organizations, while Patel has earned support from more moderate unions and organizations. 

Both campaigns and outside organizations have spent significant money on advertising in the district. 

Sunday isn’t the first time that a well-known progressive outside of western Pennsylvania has gone to bat for Lee in the region. U.S. Sen. Bernie Sanders (I-VT) rallied  support for Lee’s first campaign in 2022. 

The race for the Democratic Party nomination in PA-12 is one of the most closely watched primary races in Pennsylvania.

Pennsylvania’s primary election is April 23.

Our stories may be republished online or in print under Creative Commons license CC BY-NC-ND 4.0. We ask that you edit only for style or to shorten, provide proper attribution and link to our website. AP and Getty images may not be republished. Please see our republishing guidelines for use of any other photos and graphics.

John Cole

John Cole is a journalist based in Philadelphia. He's worked for various outlets such as The Northeast Times, PoliticsPA, and PCN. In these previous roles, he covered a wide range of topics from local civic association meetings to races across the commonwealth. He earned a degree in journalism from Temple University.

Pennsylvania Capital-Star is part of States Newsroom , the nation’s largest state-focused nonprofit news organization.

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IMAGES

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  3. List of 100+ best persuasive speech topics

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  4. FREE 7+ Persuasive Speech Examples in PDF

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  5. 5 Persuasive Speech

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VIDEO

  1. Inauguration 2009: Barack Obama's Powers of Persuasion

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  6. President Obama Acceptance Speech at 2012 Democratic National Convention (C-SPAN)

COMMENTS

  1. 3 Ways to Write a Speech to Get You Elected

    3. Create a paragraph for each point you want to make. Start the paragraph by stating the issue and end the paragraph with the solution. Each point in the speech should be set up as an issue or problem facing the voters and how you'll provide the solution. Make a separate paragraph for each issue that you want to talk about in your speech.

  2. How to Write Election Campaign Speech in 10 Steps

    Step 3: Focus on your message. Your campaign speech must have a clear and concise message that reflects your values, beliefs, and vision for the future. Focus on the issues that matter to your audience and demonstrate how your policies and plan of actions will address their concerns. Be specific and provide examples of how you will make a ...

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    The best place to include a joke is in the opening of your speech. Create a rapport with the audience and use a joke that is specific to the location. Stay away from any offensive jokes and make sure a joke is appropriate to the occasion. 8. Tell stories or anecdotes to help the audience identify with you.

  6. Persuading Voters: Political Campaigns

    Persuading voters is the essence of a political campaign. Advertising, theme songs, stump speeches, and even negative campaigning have been around since our country began, and each advance in technology since then has offered new opportunities for candidates to persuade voters. Study the campaign poster of Millard Fillmore from 1850. Would the ...

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    Specifically discuss campaign speeches and their purpose (i.e., to try to convince or persuade people to vote for or support a particular candidate). 2. Tell students that they are going to do two things. Pretending that they are running for president, they will write a campaign speech. They will also listen to each other's speeches and ...

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  9. Persuasive Speeches

    Although a persuasive speech involves information—even as much as an informative speech—the key difference is that a persuasive speech is designed for "creating, reinforcing, or changing people's beliefs or actions" (Lucas, 2015. p. 306). A persuasive speech makes something happen. In other words, it performs a job.

  10. Joe Biden's victory speech from 2020 election: Transcript

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  11. The Most Effective Way To Write An Impactful Political Speech

    Ethos, Pathos, and Logos. As put forth in Aristotle's Rhetoric, 2300 years ago, the answer to how to write a political speech may be directly traced back to these three elements: Ethos - The credibility of the speaker as perceived by the audience. Pathos - The emotional connections you make with the audience.

  12. Persuasive Speech Outline, with Examples

    Persuasive Speech Outline, with Examples. A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything - voting, organ donation, recycling, and so on. A successful persuasive speech effectively convinces the audience to your point of view, providing ...

  13. Persuasive Speech Examples: Taking A Stand In Speech

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  15. Watch: Biden's Victory Speech (Including Full Transcript)

    President-elect Joe Biden speaks during an election event in Wilmington, Del., on Saturday evening. Updated on Tuesday at 3:15 p.m. ET. President-elect Joe Biden called for healing and cooperation ...

  16. Presidential Election Victory Speeches

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  17. Political Campaign & Stump Speech Examples Reveal Candidate

    These nine stump speeches are notable for their ability to connect with audiences, convey a powerful message, and leave a lasting impact on listeners: Barack Obama's 2008 "Yes We Can" speech as presidential candidate became iconic, inspiring hope and calling for change. Ex-President Obama's message of unity and progress resonated with ...

  18. Persuasive Speech In Presidential Elections

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  19. PDF Expressive Speech Acts of Persuasion in English Presidential Election

    Presidential Election Speeches. In the light of the established theories and methodologies, the study attempts to build up a. comprehensive. picture of expressive s. peech acts of persuasion in Hillary Clinton and Donald Trump's 2016 presidential election speeches. As such, political speeches are expected to contain resources

  20. 110 Interesting Persuasive Speech Topics to Impress Your Audience

    Add emotional connections with your audience. Make your argument more powerful by appealing to your audience's sense of nostalgia and common beliefs. Another tactic (which marketers use all the time) is to appeal to your listeners' fears and rely on their instincts for self-preservation. Address counterarguments.

  21. 75 Persuasive Speech Topics and Ideas

    The aim of a persuasive speech is to inform, educate and convince or motivate an audience to do something. You are essentially trying to sway the audience to adopt your own viewpoint. The best persuasive speech topics are thought-provoking, daring and have a clear opinion. You should speak about something you are knowledgeable about and can ...

  22. Remarks by President Biden at a Campaign Event

    Scranton Cultural CenterScranton, Pennsylvania 2:29 P.M. EDT THE PRESIDENT: Hello, Scranton. (Applause.) Thank you, thank you, thank you. (Applause.) AUDIENCE: Four more years! Four more years ...

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  25. Jill Biden rallies women, teachers for the Biden-Harris ticket in

    First Lady Jill Biden gives a short campaign speech for her husband, President Joe Biden, for a room of over 100 "Women for Biden" supporters at Nine Mile Brewing in Bloomington, Minn., on ...

  26. Fact check: Donald Trump's rally speech in Wisconsin examined

    Joe Biden won the state of Wisconsin in the 2020 presidential election with 49.4% of the vote over Trump's 48.8%. The Wisconsin Supreme Court declined to take up a case by Trump challenging the ...

  27. AOC to campaign for Summer Lee at Pittsburgh rally

    By: John Cole - April 20, 2024 10:23 pm. Pennsylvania U.S. Rep. Summer Lee, D-12th District (photo via Summer Lee campaign) In the final push before the primary election, U.S. Rep. Summer Lee (D-12th District) will be hosting a rally on Sunday alongside some well-known progressives with ties to the region and beyond.