consumer awareness essay in english pdf

Consumer Awareness

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• David A. Statt  

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The twentieth century has been the century of ‘the consumer’. I have put quotation marks round the term because it has been used in many different ways by many different people. In this book we have adopted a largely psychological perspective on consumer behaviour, but the consumer has also been claimed by: 1

economists, sociologists, cultural critics, postmodernists, Marxists, conservatives, advertisers, journalists, pop-semioticians, marketers and marketeers, historians of ideas, environmentalists and activists.

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Further Reading

Aaker, D. A. and G. S. Day (eds), Consumerism: Search for the Consumer Interest , 4th edn (New York: Free Press, 1982). An overview of the history and theory of consumerism in the United States.

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Birchall, J., Co-op: The People’s Business (Manchester: Manchester University Press, 1994). A recent history of the co-operative movement in Britain.

Davidson, M. P., The Consumerist Manifesto: Advertising in Postmodern Times (London: Routledge, 1992). A look at the effects on consumers of recent hard-edged advertising. Written by a former advertising executive in Britain.

Dittmar, H., The Social Psychology of Material Possessions (Hemel Hempstead: Harvester Wheatsheaf, 1992). An examination of experimental and other research evidence on the psychological meaning in our society of owning things.

Penz, P. G., Consumer Sovereignty and Human Interests (Cambridge: Cambridge University Press, 1986). Suggests how increased consumer self-knowledge could play an important part in consumer protection.

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Velasquez, M. G., Business Ethics: Concepts and Cases , 2nd edn (Englewood Cliffs, NJ: Prentice-Hall, 1988). A detailed examination of theory and practice that includes the major ethical and philosophical systems, as they affect the rights of the consumer and the, obligations of the producer.

Gabriel, Y. and T. Lang, The Unmanageable Consumer (London: Sage, 1995), p. 187. I have drawn extensively on this work throughout the present chapter.

Bell, D., The Cultural Contradictions of Cafiitalisnt (London: Heinemann, 1976).

For a more recent extension of this issue see Z. Bauman, Freedom (Milton Keynes: Open University Press, 1988).

Herrmann, R. O., ‘Consumerism: Its goals, organizations, and future’, Journal of Marketing , vol. 35 (October 1970), pp. 55–60.

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Gabriel and Lang, The Unnaanageahle Consuutter , op. cit.

Marglin, S. A., ‘What do bosses do? The origins and functions of hierarchy in capitalist production’, Review of Radical Political Econotnics , vol. 6 (1974), pp. 33–60.

Thompson, E. P., ‘Time, work, discipline and industrial capitalism’, Past and Present , vol. 29 (1967), pp. 50–66.

Smith, M., An Introduction to Industrial Psychology (London: Cassell, 1952).

Gabriel and Lang The Unmanageable Consumer , op. cit., p. 156.

Barnet, R. and J. Cavanagh, Global Dreams (New York: Simon & Schuster, 1994).

For a discussion on this topic see R. J. Lampman, ‘JFK’s four consumer rights: A retrospective view’, in E. S. Maynes (ed.), The Frontier of Research in the Consunler Interest (Columbia, MO: American Council on Consumer Interests, 1988).

See ‘Conting: A rush of new consumer-safety rules’, US News and World Report , 18 July 1977, p. 61.

Nader, R., Unsafe At Any Speed: The Designed-in Dangers of the American Automobile , 2nd edn (New York: Knightsbridge Publishing, 1991).

Brimelow, P. and L. Spencer, ‘Ralph Nader Inc.’, Forbes , vol. 146, no. 6 (17 September 1990), pp. 117–29.

Aronson, E., The Sorial Anirnal , 6th edn (New York: W. H. Freeman, 1992), p. 67.

Kamins, M. A. and L. J. Marks, ‘Advertising puffery: The impact of using two-sided claims on product attitude and purchase intention’, Journal of Advertising , vol. 16, no. 4 (1987), pp. 6–15.

‘Procter ancl Gamble: On a short lease’, Business Week , 22 July 1991, p. 76.

Nader, R., in J. S. Turner (ed.), The Chemical Feast: The Ralph Nader Study Group Report on Food Protection and the Food and Drug Administration (New York: Grossman, 1970), p. v.

See for example R. Dardis, ‘International trade: The consumer’s stake’, in E. S. Maynes (ed.), The Frontier of Research in the Consumer Interest (Columbia, MO: American Council on Consumer Interests, 1988),

and D. Morris (ed.), The Economic System in the UK , 3rd edn (Oxford: Oxford University Press, 1985).

Burnett, J., Plenty and Want: A Social History of Diet in England from 1815 to the Present Day , 2nd edn (London: Scolar Press, 1979);

and S. Lebergott, Pursuing Happiness: American Consurners in the Twentieth Century (Princeton: Princeton University Press, 1993).

Pantzar, M., ‘The growth of product variety - a myth?’, Jonrnal of Consnneer.Slurlies and Home Economics , vol. 16 (1992), pp. 345–62;

J. Benson, The Rise of Consumer Society in Britain 1880–1980 (London: Longman, 1994).

Paxton, A., Food Miles (London: Sustainable Agriculture, Food and Environment Alliance SAFE, 1994).

Gabriel and Lang The Unmanageable Consumer , op. cit., p. 124.

Cohen, D., ‘Remedies for consumer protection: Prevention, restitution or punishment’, Journal of Marketing , vol. 39 (October 1975), pp. 24–31.

Schwartz, J., ‘Earth day today’, American Demographics (April 1990), pp. 40–1.

Schlossberg, H., ‘Americans passionate about the environment? Critic says that’s “nonsense”, AdvertisingAge , 16 September 1991, p. 8.

Hume, S., ‘Consumer doubletalk makes companies wary’, Advertising Age , 28 October 1991, GR-4.

See for example, Hume, S., ‘Consumers target ire at databases’, Advertising Age , 6 May 1991, p. 3 and D. Fost, ‘Privacy concerns threaten database marketing’, American Demographics , (May 1990), pp. 18–21.

Davies, S., Big Brother: Britain’s Web of Surveillance and the New Technological Order (London: Pan, 1995).

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© 1997 David A. Statt

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Statt, D.A. (1997). Consumer Awareness. In: Understanding the Consumer. Palgrave, London. https://doi.org/10.1007/978-1-349-25438-5_18

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CONSUMER AWARENESS

In the latest trend of Marketing, the buyer is the soul of all its operation and functioning. The market gets insightful, and in some cases, the purchaser needs to experience its brunt. In this manner, buyer assurance is a demonstration of furnishing shoppers with complete data about the services, their rights, and merchandise.

Consumer awareness is vital as they put their time and cash into promotional exercises, and they reserve an option to straightforward data.

Misdirecting commercials, risky or unsafe items, cheating and unweighing, and different acts of neglect are performed by corrupt business entities. Consumer awareness is a demonstration of saving buyers from such wrongdoings.

Meaning of Consumer Awareness:

Consumer Awareness is a demonstration of ensuring the purchaser or buyer knows about the data and information about items, products, administrations, and buyers’ privileges. Consumer awareness is significant with the goal that purchasers can settle on the best choice and settle on the ideal decision. Shoppers reserve the privilege to data or information, the option to pick, right to wellbeing.

The Prerequisite for Customer Protection:

• The shopper or the end consumer is the main component in business. No business can make do without purchasers as their fulfilment is the fundamental reason for any business activity.
• Business isn’t just with regards to money-related advantages yet additionally updating society to a superior variant by keeping its welfare as a goal.
• The Constitution has given us the Consumer Protection act 1986 to shield the customers from any promoting misbehaviours.
• Consumer protection rights advance a solid aggressive market that upholds financial development. It wards off pernicious exchange practices and deceitful entrepreneurs from harming reasonable or fair trade or exchange.
• Shoppers are an essential piece of a market structure. It is vital to secure their privileges and rights to have a reasonable or fair market structure.

What are Consumer Rights?

The Consumer Protection Act 1986 was sanctioned by the Parliament of India in 1986 to safeguard the interests of consumers in India. According to our economy, the perfect measure of demand with consistent and dependable supply can aid the development of the economy. Henceforth, to shield the purchasers from any kind of abuse or exploitation, this act was presented.

Types of Consumer Rights:

Right to information:.

The buyer has an option to get data about the quality, amount, strength, standard, and cost of the products or services. The buyer ought to legitimately ask for getting all the data about the product or service prior to settling on a decision or a choice. This will empower him to make very much educated and thoughtful choices, and furthermore, keep himself from succumbing to high-pressure selling methods. The right to data is utilised to protect shoppers from tricky promotions, deluding marks and bundling, excessive costs, and so on.

Right to Choose:

This right gives admittance to all the assortment of products and services and cutthroat costs. In a monopolistic market, the products and services ought to be of the best quality and cost.

The dealer ought not to utilise forceful methods to see the items, and buyers ought to reserve the privilege to all the assortment of choices, substitutions, and alternatives. This right requires free competition in the market. The customer ought to have a free decision in picking a product from the market.

Right to be Heard:

The other rights are pointless in the event that there could be no appropriate power to pay attention to client complaints. Assuming a purchaser is disappointed with the service or a product, then, at that point, one has the option to document a grievance against it, and it must be tended to inside a set time period. For example, assuming that a shopper purchases an electronic item and it begins breaking down, a customer has all privileges to make a fitting move by returning or supplanting it.

Right to Seek Redressal:

This right gives power to the buyers to settle any cases, complaints, and claims against dealers for their out-of-line exchange practices and double-dealing or exploitation. The purchaser has the privilege to review in case the nature of the item is compromised. Buyers need to document an objection under the Consumer Protection Act.

Right to Customer Education:

A purchaser should know about his freedoms and obligations given by the authorities with respect to advertising and marketing practices. This is a vital right as this sets out the establishment for reasonable exchange or trade practices as a customer knows about his freedoms or rights. The customer has all the positions and authority to acquire information about his privileges and rights as a purchaser.

Right to Safety:

This is a fundamental right to be ensured against the advertising of such products and services, which are perilous to life and property. Utilisation or consumption of products and services which are not up to standard can effectively affect the shopper’s wellbeing and security. To secure the shoppers’ interest, they reserve an option to get top calibre and dependable merchandise. For example, household products like LPG cylinders, if not fixed as expected, can cause massive harm to life and property; stale food products can hurt purchasers’ wellbeing; low-quality beauty care products can cause comparative damages.

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• Consumer Awareness

What does Consumer Awareness mean?

To satisfy unlimited wants people purchase goods and services at a given price. But what to do in the case if the goods and services bought are found to be in bad quality or overcharged or measured less in quantity etc. In such situations. the consumers, instead of getting satisfaction, often feel cheated by the sellers who have sold the goods and services. Here, consumer awareness plays a significant role.

Consumer awareness is nothing but an act of making sure the buyer or consumers are aware of the information about products, goods, services, and consumer’s rights. Consumer awareness is important so that buyers can make the right decision and make the right choice at the right time. In this article, we will discuss consumer awareness, and consumer rights in detail.

Why There is a Need for Consumer Awareness?

The need for educating consumers about product quality and product price is significant and should not be ignored. The advancement of technology and emergence of sophisticated gadgets in the market and aggressive marketing strategies in the era of globalization has not only given a wide choice to consumers but also do not defend them with a plenitude of problems associated with such rapid changes.

There is an urgent and increasing necessity to educate and motivate the consumer to be attentive about the product's quality, and also the possible deficiencies in the services of the growing sector of public utilities.

In short, the consumer should be educated with respect to his rights as a consumer. He should be educated enough so that he is able to protect himself from any wrongful act on the part of the trader. In order to help consumers to be in such a state, there is a need to provide reliable and exhaustive information, which they can access without much effort and expense. Considering these issues, the Government of India and the State Government have made an effort to introduce a dispute redressal mechanism by means of the Consumer Protection Act. Apart from this, a lot more has to be done in the area of creating awareness. A suitable remedy should be suggested wherever there is a need. This becomes more significant in the rural areas, where there is widespread illiteracy.

Let us now discuss six different types of consumer rights which help consumers to protect themselves from any scams or fraud.

Six Consumer Rights: Everyone should be aware of

Right to Safety

Right to safety is a basic right that helps consumers to be protected against the marketing of such goods and services which are hazardous to life and property. Consumption of goods or services which are not up to the mark can have adverse effects on the consumer’s health and safety. In order to protect the consumer’s interest, they have a right to receive high- quality and reliable goods. For instance- Household goods like LPG cylinders if not sealed properly can cause immense damage to life and property, Stale food items can cause harm to buyer’s health, Low-quality cosmetics can cause similar harms.

Right to Be Informed

The consumer has a right to receive information about the quality, quantity, potency, standard, and price of the goods or services.This will not merely help him to make well- informed and thought decisions but also prevent himself from falling prey to high-pressure selling techniques. The right to information is used to shield consumers from deceptive advertising, misleading labels and packaging, high prices, etc.

Right to Choose

This right permits consumers to choose among a wide variety of goods and services without being forced to do so. In case of monopolies, the right to be assured of satisfactory goods and services at fair and reasonably priced.   It also includes the right to basic goods and services. The right to choose can be better employed in a competitive market where a wide range of goods and services are available at a competitive price.

Right to Be Heard

The above three rights are useless if there is no proper authority to listen to customer grievances. If a buyer is dissatisfied with the product or service, then one has the right to file a complaint against it in a consumer court and it has to be addressed within a set time frame. For instance, if a consumer buys an electronic Item and it starts malfunctioning, a consumer has all rights to take appropriate action by returning or replacing it. 

Right to Seek Redressal

This right states that If a consumer is not satisfied with a particular purchase, he has the right to get the product replaced, or even he can demand a refund for the product. The consumer may even ask for compensation in case a product or service causes severe harm to them.

Right to Customer Education

A consumer must be aware of his rights and responsibilities provided by the authorities regarding marketing practices. The consumer has all the authority to gain knowledge about his rights as a buyer. Lack of Consumer awareness is the most important issue our government should pay heed to resolve.

What is the Responsibility of a Consumer?

The consumer has a certain responsibility to perform as an aware consumer can bring changes in the society and would help other consumers to fight against the unfair practices or be aware of it. Following are the important responsibilities of a consumer which they should carry out.

They should know their rights under the consumer protection act and should practice the same in case of need.

They should have sufficient knowledge about the product they are buying. They should act as a cautious customer while purchasing any product.

A consumer can file a complaint if a product is found to be false or not satisfactory.

The consumer can demand a cash memo while making a purchase.

The consumer should verify the standard mark that has been introduced for the reliability of the quality of the product like ISI or Hallmark, etc.

Consumer Awareness in India

Consumer awareness campaign- Jago Grahak Jago is the most important and successful campaign which has shielded consumers against marketing malpractices and has successfully redressed consumer complaints. The campaign Jago Grahak Jago was started in 2005 by the Department of Consumer Affairs under the Ministry of Consumer and Public Distributions by the Government of India.

The Slogan “ Jago Grahak Jago”  means wake up consumers has now become very popular in almost every household. The Government of India used several different channels to create awareness among consumers. Following is the list of the channels used by the Government to meet the objectives of the “Jago Grahak Jago” awareness program.

Media Advertisements

Video Campaign

Audio Campaigns

At last, it is concluded that consumer awareness means being aware of having the knowledge about the several consumer production laws, rectified techniques, and consumer rights which include the right to protection of health and safety from goods and services that consumers purchase, right to be informed about the price, quality, quantity, potency, and standard of goods.

FAQs on Consumer Awareness

1. What consumer rights are assured under the Consumer Protection Act 2019?

The consumer retains following six consumer rights under this act:

Right to be Informed 

Right to be Heard

Right to seek redressal

Right to Consumer Awareness

2. What are the three consumer redressal agencies

Consumer redressal agencies are the quasi bodies established under the act to provide the easy, speedy, and inexpensive redressal to the grievances of the consumers. These bodies have been established at three levels namely:

District Consumer Dispute Redressal Commission or District Commission.

State Consumer Dispute Redressal Commission or State Commission.

National Consumer Dispute Redressal Commission or National Commission.

3. Who is regarded as the consumer?

A person who purchases goods and services for a deliberation, which has been either paid or promised or partly paid and partly promised, or under any system of deferred payment which also incorporates the user with acceptance of such goods or receiver of services.

According to the consumer protection act 2019, the statement “purchase any goods or hore any services” includes both online and offline transactions through electronic medium or by direct selling or multi-level marketing.

4. Why is it Important to protect consumer’s interest?

It is important to save consumer’s interest as they are the main purpose of any business information. There is no business if there is no one to satisfy.

5. What are Indian Consumer Rights?

Consumer Rights in India. The definition of Consumer right is 'the right to have information about various parameters of the product like its quality, potency, quantity, purity, price or standard of goods or services', as it may be the case, and the consumer is to be protected against the unfair practices of the trade.

7. How do I file a consumer complaint in India?

One must submit a formal complaint under the Consumer Protection Act, 1986.

8. What is Jago Grahak Jago Campaign?

Jago Grahak Jago is a consumer rights awareness programme issued by the Ministry of Consumer Affairs, Government of India. This programme enables Indian Customers to get educated about their consumer rights.

Consumer Rights & Awareness Project for Class 10th PDF Download

Consumer Awareness Project is a key factor in determining whether a product succeeds or fails. Consumer rights Project refers to being aware of one's knowledge of various consumer production laws.

Table of Contents

Understanding Consumer Awareness and Rights is one of the most vital for each citizen. Ensuring that the customer is informed about products, services, and their rights is known as consumer awareness. Consumer Rights, on the other hand, refer to a set of laws that represent the consumer’s right to be informed about the quantity, quality, purity, potency, and price of goods, as well as their standards, so that the consumer is protected against all types of unfair trade practices. Check the Consumer Rights Project for Class 10  as well as the Consumer Awareness Project for Class 10 given below.

Consumer Awareness Project Class 10

A simple definition of consumer awareness is the act of ensuring that the buyer or customers are aware of the information on products, goods, services, and consumer rights. It’s crucial for consumers to be informed so that they can choose wisely and at the appropriate moment. Consumer awareness and rights will be thoroughly covered in this essay.

People pay a set amount for products and services to satiate their endless demands. But what should one do if the items and services they have purchased turn out to be of poor quality, overpriced, of inadequate number, etc? Instead of feeling satisfied in these circumstances, the customers frequently feel defrauded by the vendors who provided the goods and services. Consumer awareness is key in this situation.

Consumer Awareness & Rights Project Meaning

Consumer awareness is a way to show that the buyer or purchaser is aware of the details and information regarding goods, services, administrations, and buyer rights. In order for buyers to make the finest choice and the optimal decision, it is crucial that they are informed of their options and aware of the consumers. Consumers reserve the right to well-being, the right to data or knowledge, and the choice.

Consumer Awareness Project Class 10 Introduction

The level of understanding and knowledge that individuals have about their rights and obligations as consumers is referred to as consumer awareness. It entails being knowledgeable about product or service options, recognising one’s market rights, and being aware of the potential dangers and advantages of consumer decisions.

Consumer education is critical for empowering people to make educated decisions and protect themselves from unfair practises or scams. Consumers who are aware of their rights can actively participate in the marketplace, demand high-quality goods and services, and hold corporations accountable for their activities.

Key Elements of Consumer Awareness

Key elements include the following points :

• Product Information: Consumers should have access to accurate and comprehensive information about the products or services they are considering purchasing. This includes details about the ingredients, manufacturing processes, potential risks, and any relevant warranties or guarantees.
• Rights and Responsibilities: Consumers should be aware of their legal rights, such as the right to safety, the right to choose, the right to information, the right to redress, and the right to consumer education. They should also understand their responsibilities, such as using products as intended and making informed decisions.
• Consumer Protection Laws: Awareness of consumer protection laws and regulations helps consumers understand the legal framework that governs their interactions with businesses. This knowledge enables them to recognize and report fraudulent or unfair practices.
• Market Competition: Consumers should be aware of market competition and the availability of alternative products or services. This knowledge allows them to compare prices, quality, and features to make informed decisions and obtain the best value for their money.
• Environmental and Social Impact: Consumers should be conscious of the environmental and social impact of their purchasing choices. This includes considering factors such as sustainable production practices, fair trade, ethical sourcing, and responsible consumption

Consumer Rights Project Class 10 – Definition

Consumer rights are the legal rights and protections that individuals have as consumers in their dealings with businesses and the marketplace. These rights are intended to ensure that consumers receive fair treatment, safety, and satisfaction while purchasing goods or services.

Purpose of Project on Consumer Rights for Class 10

Consumer awareness regarding product price and quality is important and should not be disregarded. In the age of globalisation, technological development, the introduction of high-end devices into the market, and aggressive marketing tactics have not only provided customers a variety of options but also shielded them from the multitude of issues brought on by such rapid change.

The need to inform and encourage consumers to pay attention to product quality as well as potential service problems in the expanding field of public utilities is important and becoming more and more necessary.

In simple words, the consumer needs to be informed about his rights. He ought to be knowledgeable enough to be able to defend himself against any wrongdoing on the part of the trader. It is necessary to offer consumers trustworthy and comprehensive information that they can obtain quickly and affordably in order to assist them in being in this situation. The Consumer Protection Act is an attempt by the Government of India and the State Government to establish a dispute resolution process in light of these problems. In addition, there is still more to be done in the way of raising awareness. Anywhere there is a need, a viable solution should be given. This develops more importance in rural areas.

Consumer Awareness and Rights Project Stages

Consumer awareness is a key factor in determining whether a product succeeds or fails. There is a good probability that the sales of such products will increase if the consumer is aware of the products and can make educated judgments. A potential customer’s awareness progresses through five stages:

• Unaware consumer: A consumer who has no idea that there is an issue and, as a result, has no idea what the remedy is.
• Problem aware : A customer who is aware of their problems but is unaware of the solutions.
• Knowledge of the remedy : The customer is aware of the issue. He is aware that there are options, but he has not yet chosen one and is unaware of the product.
• Product Aware: A customer who is aware of the products or services but is unsure whether they will be able to solve their problems with them. In such circumstances, the merchant must address objections.
• Fully informed: Lastly, the buyer who is well-informed about your goods is about to make a purchase but requires one last prod.

Consumer Awareness Project Class 10 PDF

Consumer Awareness is an act of making sure the buyer or consumer is aware of the information about products, goods, services, and consumers’ rights. Consumer awareness is important so that buyers can take the right decision and make the right choice. The consumer awareness project PDF is given below o download for future reference.

Consumer Awareness & Rights Project PDF Download

Consumer Rights Project for Class 10

In order to protect the interests of Indian consumers, the Indian Parliament approved the Consumer Protection Act in 1986. According to our economics, a supply that is reliable and consistent along with the ideal amount of demand can promote economic growth. This act was then introduced to protect the buyers from any abuse or exploitation.

Consumer Awareness in India

Educating the 140 crores pollution consumer awareness in India is very crucial to protect themselves from dishonest vendors. Consumer awareness refers to a consumer’s understanding of their rights in relation to a product or service that is being promoted or sold, allowing them to get the most out of what they purchase. To protect the interests of Indian consumers, the Parliament of India passed the Consumer Protection Act in 1986. The following guidelines help Indian consumers become more aware of their rights to safeguard them, according to the Government of India.

Consumer Awareness- Right to Information

The buyer has the choice of learning more about the specifications, quantity, strength, cost, and quality of the goods or services. Before making a selection, the buyer should ostensibly get all the information available regarding the good or service. This will enable him to make very informed and deliberate decisions and, in addition, prevent him from falling victim to high-pressure selling techniques. The right to data is used to defend consumers against cunning promotions, deceptive packaging, and markings, exorbitant prices, etc.

Consumer Awareness- Right to Choose

This privilege grants access to a wide range of goods and services at exorbitant prices. The goods and services offered in a monopolistic market should be of the highest calibre and value.

The customer should reserve the right to the full range of choices, substitutions, and alternatives, and the seller should refrain from using coercive tactics to view the goods. This privilege necessitates unrestricted market competition. The choice of a product from the market should be left up to the buyer.

Consumer Awareness- Right to be Heard

If there is no proper authority to take client concerns into account, the other rights are useless. If a customer is dissatisfied with the goods or service, they have the option of filing a complaint, which must be resolved within a certain amount of time. For instance, if a customer buys an electronic item and it starts to malfunction, they have the right to make the appropriate decision and return or replace it.

Consumer Awareness- Right to Seek Redressal

This offers buyers the authority to resolve any disputes, grievances, and claims they may have against sellers for engaging in unfair trade techniques, double-dealing, or other forms of exploitation. In the event that the item’s nature is compromised, the buyer has the right to inspect. Under the Consumer Protection Act, buyers must submit written objections.

Consumer Awareness- Right to Customer Education

A consumer should be aware of the rights and obligations the law has granted him in relation to advertising and marketing tactics. This is a crucial right since it establishes fair exchange and business practises as a client is aware of his freedoms and rights. The consumer is in a position to learn about his privileges and rights as a buyer and has the power to do so.

Consumer Awareness- Right to Safety

It is important to protect this fundamental right against the promotion of goods and services that endanger life and property. The use or consumption of subpar goods and services can seriously compromise the security and well-being of the consumer. They reserve the option of offering high quality and reliable goods to pique customers’ curiosity. For instance, stale food goods can impact consumers’ welfare; low-quality cosmetic care products might result in comparable damages; residential products like LPG cylinders, if not fixed as intended, can cause significant harm to life and property.

Consumer Awareness & Rights Project Class 10

The most significant and effective consumer awareness programme, Jago Grahak Jago , has successfully addressed consumer complaints while protecting customers from unethical marketing activities. The Department of Consumer Affairs, a division of the Ministry of Consumer and Public Distributions, launched the Jago Grahak Jago campaign in 2005.

The slogan “Jago Grahak Jago,” which translates to “wake up consumers,” is being used in practically every home. To raise consumer awareness, the Indian government employed a variety of media. The government uses the channels listed below to achieve the goals of the “Jago Grahak Jago” awareness programme.

• Advertisements
• Video campaigns

Consumer Awareness & Rights Project Conclusion

Finally, it can be said that consumer awareness refers to being aware of one’s knowledge of various consumer production laws, improved techniques, and consumer rights, such as the right to protection of one’s health and safety from goods and services that consumers purchase and the right to information about the cost, quality, quantity, potency, and standard of goods.

Is Consumer Rights Chapter Deleted

No, The consumer rights chapter is not deleted for the 2022-23 board exams. so Read this full article to knowing things all about Consumer Awareness and Consumer rights.

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What is consumer awareness and its importance?

The act of ensuring that a buyer or customer is aware of the information on products, goods, services, and consumer rights is known as consumer awareness. It's crucial for consumers to be aware of their options so they can choose wisely.

What are the types of consumer awareness?

8 depicts different aspects of consumer awareness, i.e., standardisation, MRP, date of manufacturing and expiry, knowledge about Consumer Courts, rights and duties of the consumers, etc.

What is a simple definition of a consumer?

A simple definition of a consumer is one who consumes.

What is the consumer awareness conclusion?

Consumer awareness refers to being aware of one's knowledge of various consumer production laws, improved techniques, and consumer rights, such as the right to protection of one's health and safety from goods and services that consumers purchase and the right to information about the cost, quality, quantity, potency, and standard of goods.

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CONSUMER AWARENESS AMONG COLLEGE STUDENTS

• Kangkana Chaudhury M.Com., LL.B., Assistant Professor, Faculty of Commerce, Tezpur College, Tezpur, Assam, India

Abstract [English]

Right from birth each and every one of us becomes a consumer but people hardly know about the rights and responsibilities they have as a consumer. There is a great need for awareness regarding consumer rights, responsibilities and the grievance handling machinery among people of all age groups. This paper aims at knowing the awareness level of students regarding the same and also spread awareness in the attempt. The protection against exploitation and unscrupulous activities of the manufacturers and traders provided by law is equal for each one of us. Then why is it that the Consumer Protection Act, 1986 is included in the Higher Secondary and Degree syllabus of Commerce stream only? This paper intends at putting forward the suggestion of the inclusion of Consumer Protection Act in Higher Secondary/ Degree syllabus of all streams of the State Board/ University so as to help build a nation of responsible citizens who can lead a secured life, away from the evil intentions of traders. After all, an aware consumer is a safe consumer.

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https://www.worldwidejournals.com/international-journal-of-scientific-research-(IJSR)/file.php?val=July_2014_1404300380__33.pdf

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Essay About Consumerism: Top 5 Examples Plus Prompts

Consumerism is the child of capitalism; Here is a list of essay about consumerism examples and prompts you can read to further your understanding.

The word consumerism can seem daunting to some, but it’s pretty simple. It is defined as “a preoccupation with and an inclination toward the buying of consumer goods.” In the consumerist theory, people’s spending on goods and services drives economic growth- their spending preferences and habits determine the direction a company will go next.

Many businesses practice consumerism. It is a common belief that you must adopt a consumerist approach to succeed in your trade. Consumerism refers to people’s prioritization of spending on goods and services. They have the drive to purchase more items continuously.

If you are writing an essay about consumerism, you can get started by reading these essay examples.

1. What You Need To Know About Consumerism by Mark Scott

2. long essay on consumerism by prasanna, 3. consumerism: want and new pair shoes by tony richardson, 4. my thoughts on being a blogger & consumerism by anna newton, 5. consumerism and its discontents by tori deagelis, 1. does consumerism affect your decisions , 2. opposing consumerism, 3. how does consumerism negatively affect mental health, 4. how does consumerism positively affect mental health, 5. do you agree with consumerism.

“Although consumerism drives economic growth and boosts innovation, it comes with a fair share of problems ranging from environmental and moral degradation to higher debt levels and mental health problems..”

Scott gives readers an overview of consumerism in economic and social terms. He then briefly discusses consumerism’s history, benefits, and disadvantages driving economic growth and innovation. It also raises debt, harms the environment, and shifts society’s values toward worldly possessions rather than other people. Scott believes it is perhaps most healthy to find a balance between love for others and material things. 

“Consumerism helps the consumers to seek redressal for their grievances against the unfair policies of the companies. It teaches the consumers about their rights and duties and helps them get better quality of products and services.”

In this essay, author Prasanna writes about the history of consumerism and its applications in India. First, it helps protect consumers from companies’ “unethical marketing practices.” For example, she cites policies put in place by the government to inspect food items, ensuring they are of good quality and prepared per sanitation standards. When used appropriately, consumerism serves the benefit of all. 

“Anything people see they buy without thinking twice and knowing that they already have brand new pair shoes they have not worn because there to focused on buying and buying till they see they no longer have space in their closet to put new shoes in.”

Richardson takes a personal approach to consumerism, recalling several of his friends’ hobbies of collecting expensive shoes. Advertisements and the pressure to conform play a big role in their consumerism, enticing them to buy more and more items. Richardson believes that consumerism blinds people to the fact that their standards and desires just keep increasing and that they buy shoes for unjustified reasons. Instead, society should be more responsible and remind itself that it needs to take importance above all.

“Take online creators out of the way for a minute, because the pressure to buy is everywhere and has been since the dawn of the dime. The floorplan of stores are set out in a way that makes you stomp around the whole thing and ultimately purchase more, ads on the TV, radio, billboards, in magazines discounts and promotions – it’s endless..”

In her blog The Anna Edit , Newton explains the relationship between blogging and consumerism. Bloggers and influencers may need to purchase more things, not only for self-enjoyment but to produce new content. However, she feels this lifestyle is unsustainable and needs to be moderated. Her attitude is to balance success with her stability and well-being by limiting the number of things she buys and putting less value on material possessions. 

“In a 2002 paper in the Journal of Consumer Research (Vol. 29, No. 3), the team first gauged people’s levels of stress, materialistic values and prosocial values in the domains of family, religion and community–in keeping with the theory of psychologist Shalom Schwartz, PhD, that some values unavoidably conflict with one another. ”

DeAngelis first states that it is widely believed that more desire for material wealth likely leads to more discontent: it prioritizes material things over quality time, self-reflection, and relationships. Increasing one’s wealth can help solve this problem, but it is only a short-term fix. However, a 2002 study revealed that the life satisfaction of more materialistic and less materialistic people is not different. 

Prompts on Essay about Consumerism

This is not something people think about daily, but it impacts many of us. In this essay, write about how you are influenced by the pressure to buy items you don’t need. Discuss advertising and whether you feel influenced to purchase more from a convincing advertisement. Use statistics and interview data to support your opinions for an engaging argumentative essay.

Consumerism has been criticized by economists , academics , and environmental advocates alike. First, research the disadvantages of consumerism and write your essay about why there has been a recent surge of its critics. Then, conduct a critical analysis of the data in your research, and create a compelling analytical essay.

Consumerism is believed to impact mental health negatively. Research these effects and write about how consumerism affects a person’s mental health. Be sure to support your ideas with ample evidence, including interviews, research data such as statistics, and scientific research papers.

Consumerism often gets a bad reputation. For an interesting argumentative essay, take the opposite stance and argue how consumerism can positively impact mental health. Take a look at the arguments from both sides and research the potential positive effects of consumerism. Perhaps you can look into endorphins from purchases, happiness in owning items, or even the rush of owning a unique item. 

In this essay, take your stance. Choose a side of the argument – does consumerism help or hinder human life? Use research to support both sides of the argument and pitch your stance. You can argue your case through key research and create an exciting argumentative essay.

For help with this topic, read our guide explaining what is persuasive writing ?

If you are interested in learning more, check out our essay writing tips !

Martin is an avid writer specializing in editing and proofreading. He also enjoys literary analysis and writing about food and travel.

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10 Best Consumer Awareness Project [Free PDF]

• by Girish N P
• 24 Comments

Last updated on June 12th, 2023

This blog brings you the 10 best Consumer Awareness Project or Consumer Rights Project for class 10 students.

Many of the Consumer Rights projects on google and other platforms are charging fee from the students. Also, some of them are even using cheap tricks for subscribing their youtube channels in return of PDFs.

This is injustice for kids in India. Educational resources should be free forever. Hence, our blog is providing Full PDF and PPT formats free of cost for Instant download.

Unique Content

Consumer exploitation.

• Consumer Protection Act 1986
• Importance of Consumer Awareness