personal presentation in the workplace

Why personal presentation is so important

Did you know it takes only a few seconds to form a first impression of someone?

An employer will have likely formed an impression of you before you’ve even had a chance to say hello.

Why is good personal presentation so important when meeting employers?

First impressions are really important when meeting employers. Employers will likely make assumptions about you based on how you look and dress. To make a positive first impression, take some time to think about what message your personal appearance and body language might be sending.

Consider the following:

• Your physical appearance. Are you wearing clean and neat clothes? Is your hair clean and brushed?

Dressing well shows the employer you are taking them seriously. It can also help you feel more confident and professional.

• Your body language . Are you smiling? Making eye contact? Is you posture good?

Positive body language can show the employer that you are genuinely interested in meeting them.

• How you speak to and get along with others. Are you being friendly and polite to everyone you meet?

This can show an employer how well you interact with others around you. This can also show them how you might fit into their workplace.

These tips can help you ensure you make a good first impression:

1. dress the part.

Think carefully about what to wear to an interview.

Show the employer that you are serious about the job by putting effort into your clothing.

So what should you wear? 

• For a professional office job. Wear business attire (clean and ironed). Keep makeup and jewellery to a minimum.
• Casual and less conservative setting (for example retail, hospitality or a trades position). Try to dress up rather than down and go for neat, clean and ironed at a minimum. Remember that what you see workers wearing on the job might not reflect what the employer expects applicants to wear at an interview, so always dress a little better.

2. Do your hair

Make sure your hair is clean and tidy. If it is long, tie it back so it's not in your eyes. Employers have told us that applicants who have untidy or dirty hair do not leave a good impression.

3. Watch your body language

Employers are impressed by job seekers who:

• smile and are friendly
• make eye contact
• have good posture (it makes you appear more confident).

Practise meeting an employer for the first time in front of a mirror. This can give you immediate feedback on how you appear to an employer.

These tools can help you:

Networking and personal presentation.

Tips to help you network and present you best self to employers.

Personal presentation tips

Tips on presenting well at interview.

Succeeding at job interviews

Use this workbook to help you prepare for a job interview.

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Personal appearance is an often-disregarded part of communication and presentation skills.

When you are speaking in public, you may be representing your organisation or just yourself. It is still  you  at the front. It is  you  that the other person, group or audience sees and before you have time to open your mouth and say anything, certain assumptions, both consciously and subconsciously, have been made.

First impressions are very important - they can be about attitude as well as dress.

Visual impact is at least as important as verbal impact. People will very quickly make assumptions based on your personal appearance, including your facial expressions, the clothes you wear, how well-groomed you are and your body language.

Clothes and Grooming

Perhaps the most obvious element of personal appearance, and certainly the easiest one to change, is what you wear and how well-groomed you look.

Nobody is likely to be able to tell you exactly what is appropriate attire in any given situation. There will, however, be plenty of people to tell either you or someone else if you get it wrong. The questions that you have to ask are:

What sort of external image is appropriate to the organisation you represent?

What image will fit with the event that I am attending?

Only you can answer these questions.

Some organisations are happy for people to be casually dressed. This is particularly true in the technology industry.

Other organisations may expect smarter attire, especially if you are representing the organisation at an external event. There is, however, a whole range of options from smart casual to smart business. This can be especially challenging for women, although it is also more obvious if men get it wrong, and wear/don’t wear a suit at the wrong times.

It is important to be suitably dressed within expected limits.

You should also ensure that you are appropriately groomed. This does not mean that women have to spend two hours putting on make-up before attending an event. It does, however, mean that you should be clean, your clothes should be clean and ironed, and that your hair should be tidy.

Nobody expects you to be packaged into something you are not. However, your appearance is a reflection of your own self-esteem. You should aim to present yourself to your best possible advantage. Whilst you might be casually dressed when working within your organisation, a more formal approach may well be preferable when representing your organisation at an external meeting.

Good grooming and a tidy appearance is always preferable, whether casually or more formally dressed. It presents a much more professional appearance.

It also suggests that you think that you are relatively important: that you matter. This is important if you wish to be taken seriously. Nobody is going to respect someone who does not look like they respect themselves.

Facial Expressions

Little can be done to alter your face, but a lot can be done about the expression that is on it!

It does not matter how the day started or what minor crisis has occurred along the way. People have not come to this event or meeting to see you looking gloomy. If you do not look interested and enthusiastic about what you are saying, why should anyone else care?

It is your duty—to yourself as well as to the organisation that you represent—to convey a calm, friendly and professional exterior, whatever you may feel inside. Try to smile and appear optimistic and confident. More to the point, try to convey how you (should) feel about a subject in which you are an expert: at least interested and capable, and preferably enthusiastic.

Paradoxically, simply behaving as though you are confident can actually help you to become more confident. This is very much a ‘virtuous circle’.

For more on this see our page: Non-verbal Communication: Face and Voice .

Mirror, mirror on the wall...

he reflection you see in the mirror is not necessarily a true likeness of the face known to family, friends and colleagues because they see you off-guard, in repose, concentrating on a task, or listening to them.

Most people unconsciously change their expression when looking into the mirror.

It is quite natural to ‘play to a mirror’, possibly by raising an eyebrow, pulling a face or smiling at the reflection. This is why people often feel self-conscious when they see a ‘ bad ’ photograph of themselves.

The Real You:

It is human nature to make compromises. We all change our approach depending on the people we meet and what we feel is expected from us.

Your 'on-duty' self, the one who functions in public, is different from your 'off-duty' self, the one concerned with home, family and friends.

These differing roles all require their own particular qualities and skills in personal communication and can also call upon different requirements of attitude and personal appearance. Your external image, your personal appearance, is how you are seen by the world, whereas the real you (not a role model or the person you would like to be) is someone who is honest with themselves.

See our page: Body Language for more information.

Understanding body language is one of the most important aspects of personal presentation. The image conveyed by the physical self should support and enhance what is being communicated verbally. If the visual image differs widely from the spoken message, it is often the non-verbal account that is believed.

The way you sit and stand, your gestures and mannerisms and your facial expressions will say far more about you and how you are feeling at any given time than the words you are using. When individuals are nervous or uneasy, their behavioural 'bad habits' become more pronounced.

Awareness of your body language, of how you behave under pressure, what signals you are unconsciously giving, how nerves and stress affect you physically, can help you understand how you 'come across' to others. It can also explain how the wrong impression is sometimes given and how confusion can occur.

Working on body language is a way of improving personal presentation.  For example, when concentrating on something rather hard, your expression may look troubled, when in reality you are not anxious at all, just absorbed. This does not mean you should go around with a fixed smile on your face. However, you do need to be aware that your physical self might send one set of signals when your mind is involved elsewhere.

Body language can also be used as a mask to convey contrary feelings. How often have you nodded firmly when you did not understand a word, smiled when your instinct was to scowl, or clapped enthusiastically at the end of a talk that nearly put you to sleep?  In these cases you were not being hypocritical, but using body language positively as the mechanism of good manners.

Our gestures are part of our personalities, a part of how we express ourselves. Hand and arm movements can add emphasis, aid explanation and convey enthusiasm. They only become a negative signal when repeated so often that they become irritating to the observer. Listeners can become so side-tracked by the sight of someone constantly playing with their hair, tapping on the table with a pen, etc., that they no longer listen to the spoken word.  These negative signals can break down the communication process.

Positive and Negative Body Language

Positive body language includes:

• Maintaining eye contact with the person you are speaking to.
• Smiling (if appropriate) but especially as a greeting and at the end of a conversation.
• Sitting squarely on a chair, leaning slightly forward (this indicates you are paying attention).
• Nodding in agreement.
• A firm handshake.
• Presenting a calm exterior.
• Looking interested.

Negative body language includes:

• Not looking at a person when speaking.
• Tapping a foot, fingers etc.
• Rocking backwards and forwards.
• Scratching.
• Continually clearing your throat.
• Fiddling with hair, ear lobes, jewellery, jacket, glasses, etc.
• Picking at fingers or finger nails.
• Repeatedly looking at your watch or a clock in the room.
• Standing too close to others.
• Inattention to a person who is speaking.

A final thought

You may believe that personal appearance shouldn’t matter. You might, quite rightly, believe that you are much more than the clothes that you wear, or whether you remembered to brush your hair that morning, or if you look grumpy.

It is, of course, true that each of us is far more than our appearance. However, when we meet someone new, we inevitably make judgements about them. With nothing else to go on, we rely on appearance. How you look does matter, therefore, even if you wish it did not. You only get one chance to make a first impression, and you want it to be the right one.

Continue to: Positive Body Image Self-Presentation in Presentations

See also: Building a Personal Brand Reflective Practice Interview Skills

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The self presentation theory and how to present your best self

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What does self presentation mean?

What are self presentation goals, individual differences and self presentation.

How can you make the most of the self presentation theory at work?  

We all want others to see us as confident, competent, and likeable — even if we don’t necessarily feel that way all the time. In fact, we make dozens of decisions every day — whether consciously or unconsciously — to get people to see us as we want to be seen. But is this kind of self presentation dishonest? Shouldn’t we just be ourselves?

Success requires interacting with other people. We can’t control the other side of those interactions. But we can think about how the other person might see us and make choices about what we want to convey. 

Self presentation is any behavior or action made with the intention to influence or change how other people see you. Anytime we're trying to get people to think of us a certain way, it's an act of self presentation. Generally speaking, we work to present ourselves as favorably as possible. What that means can vary depending on the situation and the other person.

Although at first glance this may seem disingenuous, we all engage in self-presentation. We want to make sure that we show up in a way that not only makes us look good, but makes us feel good about ourselves.

Early research on self presentation focused on narcissism and sociopathy, and how people might use the impression others have of them to manipulate others for their benefit. However, self presentation and manipulation are distinct. After all, managing the way others see us works for their benefit as well as ours.

Imagine, for example, a friend was complaining to you about   a tough time they were having at work . You may want to show up as a compassionate person. However, it also benefits your friend — they feel heard and able to express what is bothering them when you appear to be present, attentive, and considerate of their feelings. In this case, you’d be conscious of projecting a caring image, even if your mind was elsewhere, because you value the relationship and your friend’s experience.

To some extent, every aspect of our lives depends on successful self-presentation. We want our families to feel that we are worthy of attention and love. We present ourselves as studious and responsible to our teachers. We want to seem fun and interesting at a party, and confident at networking events. Even landing a job depends on you convincing the interviewer that you are the best person for the role.

There are three main reasons why people engage in self presentation:

Tangible or social benefits:

In order to achieve the results we want, it often requires that we behave a certain way. In other words, certain behaviors are desirable in certain situations. Matching our behavior to the circumstances can help us connect to others,   develop a sense of belonging , and attune to the needs and feelings of others.

Example:   Michelle is   a new manager . At her first leadership meeting, someone makes a joke that she doesn’t quite get. When everyone else laughs, she smiles, even though she’s not sure why.

By laughing along with the joke, Michelle is trying to fit in and appear “in the know.” Perhaps more importantly, she avoids feeling (or at least appearing) left out, humorless, or revealing that she didn’t get it — which may hurt her confidence and how she interacts with the group in the future.

To facilitate social interaction:

As mentioned, certain circumstances and roles call for certain behaviors. Imagine a defense attorney. Do you think of them a certain way? Do you have expectations for what they do — or don’t — do? If you saw them frantically searching for their car keys, would you feel confident with them defending your case?

If the answer is no, then you have a good idea of why self presentation is critical to social functioning. We’re surprised when people don’t present themselves in a way that we feel is consistent with the demands of their role. Having an understanding of what is expected of you — whether at home, work, or in relationships — may help you succeed by inspiring confidence in others.

Example:   Christopher has always been called a “know-it-all.” He reads frequently and across a variety of topics, but gets nervous and tends to talk over people. When attending a networking event, he is uncharacteristically quiet. Even though he would love to speak up, he’s afraid of being seen as someone who “dominates” the conversation. 

Identity Construction:

It’s not enough for us to declare who we are or what we want to be — we have to take actions consistent with that identity. In many cases, we also have to get others to buy into this image of ourselves as well. Whether it’s a personality trait or a promotion, it can be said that we’re not who   we   think we are, but who others see.

Example:   Jordan is interested in moving to a client-facing role. However, in their last performance review, their manager commented that Jordan seemed “more comfortable working independently.” 

Declaring themselves a “people person” won’t make Jordan’s manager see them any differently. In order to gain their manager’s confidence, Jordan will have to show up as someone who can comfortably engage with clients and thrive in their new role.

We may also use self presentation to reinforce a desired identity for ourselves. If we want to accomplish something, make a change, or   learn a new skill , making it public is a powerful strategy. There's a reason why people who share their goals are more likely to be successful. The positive pressure can help us stay accountable to our commitments in a way that would be hard to accomplish alone.

Example:   Fatima wants to run a 5K. She’s signed up for a couple before, but her perfectionist tendencies lead her to skip race day because she feels she hasn’t trained enough. However, when her friend asks her to run a 5K with her, she shows up without a second thought.

In Fatima’s case, the positive pressure — along with the desire to serve a more important value (friendship) — makes showing up easy.

Because we spend so much time with other people (and our success largely depends on what they think of us), we all curate our appearance in one way or another. However, we don’t all desire to have people see us in the same way or to achieve the same goals. Our experiences and outcomes may vary based on a variety of factors.

One important factor is our level of self-monitoring when we interact with others. Some people are particularly concerned about creating a good impression, while others are uninterested. This can vary not only in individuals, but by circumstances.   A person may feel very confident at work , but nervous about making a good impression on a first date.

Another factor is self-consciousness — that is, how aware people are of themselves in a given circumstance. People that score high on scales of public self-consciousness are aware of how they come across socially. This tends to make it easier for them to align their behavior with the perception that they want others to have of them.

Finally, it's not enough to simply want other people to see you differently. In order to successfully change how other people perceive you, need to have three main skills: 

1. Perception and empathy

Successful self-presentation depends on being able to correctly perceive   how people are feeling , what's important to them, and which traits you need to project in order to achieve your intended outcomes.

2. Motivation

If we don’t have a compelling reason to change the perception that others have of us, we are not likely to try to change our behavior. Your desire for a particular outcome, whether it's social or material, creates a sense of urgency.

3.  A matching skill set

You’ve got to be able to walk the talk. Your actions will convince others more than anything you say. In other words, you have to provide evidence that you are the person you say you are. You may run into challenges if you're trying to portray yourself as skilled in an area where you actually lack experience.

How can you make the most of the self presentation theory at work?

At its heart, self presentation requires a high-level of self awareness and empathy. In order to make sure that we're showing up as our best in every circumstance — and with each person — we have to be aware of our own motivation as well as what would make the biggest difference to the person in front of us.

Here are 6 strategies to learn to make the most of the self-presentation theory in your career:

1. Get feedback from people around you

Ask a trusted friend or mentor to share what you can improve. Asking for feedback about specific experiences, like a recent project or presentation, will make their suggestions more relevant and easier to implement.

2. Study people who have been successful in your role

Look at how they interact with other people. How do you perceive them? Have they had to cultivate particular skills or ways of interacting with others that may not have come easily to them?

3. Be yourself

Look for areas where you naturally excel and stand out. If you feel comfortable, confident, and happy, you’ll have an easier time projecting that to others. It’s much harder to present yourself as confident when you’re uncomfortable.

4. Be aware that you may mess up

As you work to master new skills and ways of interacting with others,   keep asking for feedback . Talk to your manager, team, or a trusted friend about how you came across. If you sense that you’ve missed the mark, address it candidly. People will understand, and you’ll learn more quickly.

Try saying, “I hope that didn’t come across as _______. I want you to know that…”

5. Work with a coach

Coaches are skilled in interpersonal communication and committed to your success. Roleplay conversations to see how they land, and practice what you’ll say and do in upcoming encounters. Over time, a coach will also begin to know you well enough to notice patterns and suggest areas for improvement.

6. The identity is in the details

Don’t forget about the other aspects of your presentation. Take a moment to visualize yourself being the way that you want to be seen. Are there certain details that would make you feel more like that person? Getting organized, refreshing your wardrobe, rewriting your resume, and even cleaning your home office can all serve as powerful affirmations of your next-level self.

Self presentation is defined as the way we try to control how others see us, but it’s just as much about how we see ourselves. It is a skill to achieve a level of comfort with who we are   and   feel confident to choose how we self-present. Consciously working to make sure others get to see the very best of you is a wonderful way to develop into the person you want to be.

Understand Yourself Better:

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Allaya Cooks-Campbell

With over 15 years of content experience, Allaya Cooks Campbell has written for outlets such as ScaryMommy, HRzone, and HuffPost. She holds a B.A. in Psychology and is a certified yoga instructor as well as a certified Integrative Wellness & Life Coach. Allaya is passionate about whole-person wellness, yoga, and mental health.

Impression management: Developing your self-presentation skills

How self-knowledge builds success: self-awareness in the workplace, how to give a good presentation that captivates any audience, 6 presentation skills and how to improve them, self-awareness in leadership: how it will make you a better boss, 30 presentation feedback examples, what is self-preservation 5 skills for achieving it, how to make a presentation interactive and exciting, self-promotion: how to showcase your skills and experience, how self-compassion strengthens resilience, how self-efficacy can boost your personal success, what is self-awareness and how to develop it, how to not be nervous for a presentation — 13 tips that work (really), what i didn't know before working with a coach: the power of reflection, self-advocacy: improve your life by speaking up, building resilience part 6: what is self-efficacy, why learning from failure is your key to success, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Wellness Gaps

Why is Personal Presentation Important at Work?

By Ion Doaga

There are so many obstacles that stop an employee's growth within a company. And one of these obstacles is the employee's poor personal presentation.

Without a good personal presentation, an employee may never receive positive attention. But he will get enough negative attention. 

Without knowing him well, his coworkers make negative assumptions based on his appearance. They'll say things like "He is not professional", "He's a negative person", or He is a bad team player".

The truth is that they express their concern about his poor personal hygiene. They think that he doesn't want to make their life easier while working in the same team.

What if the employee would try to improve his presentation in the workplace? Would his coworkers consider his efforts to be in the team? Would all the negative perceptions about the employee disappear?

May ... but that's not the only benefit of having a good personal presentation at work.

See below which the benefits of aligning your appearance with the company’s standards .

What is a personal presentation at work?

A good personal presentation speaks about the employee as a responsible employee. That's a message that influences his coworkers, supervisors, and managers. 

Dressing, behaving and communicating  appropriately  leave a good first impression. 

It’s a way of telling everybody that you want to be helpful to their working environment rather than being a hurdle . 

The importance of personal hygiene in the workplace

Effects of inappropriate personal presentation in the workplace.

You heard the saying that you have only one chance to make a good impression on yourself. That’s especially important when you build relationships with coworkers or represent the company meeting clients face to face. Let’s imagine the following situations where Jerry is our hero:

• If, while meeting clients, Jerry dresses inappropriately it may result in lost opportunities and sales . Customers judge their service provider reps by their appearance too. They have a hard time trusting a  poorly dressed person.
• Jerry works in a beauty salon where clients come to make themselves beautiful. In this case, clients expect Jerry to have good personal hygiene and appearance. 
• Now, imagine that Jerry is a real estate broker.  In such a case, any poor sign on Jerry’s appearance takes the client's focus from what Jerry tells them about the features of the house . Every time the client is distracted from the employers' words, his chances to sell the house decreases .
• Now, Jerry arrives into the office looking like he rolled out of bed. He didn’t clean his teeth. He didn’t clean his nails, and his hair spikes due to unwashed hair. He just gave his coworkers a reason to be talked behind his back. In the eyes of management, sloppiness is a sign of disrespect for your job.

Which are the most important personal image standards at work?

1. be well-groomed.

To be well-groomed follow the below basic grooming tips: 

• use deodorant without excesses.
• maintain a clean hairstyle.
• trim your nails.
• shave your face. Or if you have a beard, maintain it regularly.
• wear clean and fresh clothes matching the style and color.
• avoid wearing excessive jewelry. 
• 14 Tips for Maintaining Employee Personal Hygiene at Work

2. Maintain a healthy image

Another element of personal presentation is a healthy physical appearance.

A healthy look speaks about practicing healthy habits, eating well, and exercising.

This keeps the employee energized and positive.

A healthy employee is more efficient and takes fewer sick leaves.

While on the other side, poor health speaks about an employee as having a weak character. That tells his boss or coworkers that if he can’t take care of his health then he can't take care of the company as well.

3. Maintain good hygiene 

• maintain a dental hygiene routine to avoid such hygiene issues such as bad breath, caries, teeth yellowing.  
• maintain good body hygiene to avoid releasing embarrassing odors and skin diseases. 
• wear clean and ironed clothes.
• wash your hands often to avoid the spreading of your microorganisms within the office.

4. Show a friendly attitude

Besides maintaining a good workplace personal hygiene and having a pleasant physical look, you must also behave professionally. This means treating your coworkers and clients with a positive and professional attitude:

• greet and welcome guests appropriately.
• use suitable language.
• show good and friendly manners.
• open doors for guests. 
• offer seats.
•  be confident and maintain good posture.
• be punctual.

Your presentation at work plays an important role in your career growth.

Maintaining a professional appearance helps your coworkers and your boss perceive you as a valuable employee in the company while your clients perceive you as a helpful and useful professional at their job.

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Important Presentation Skills for Workplace Success

• What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

• Presentation skills are what you need to know to be able to give an engaging, effective presentation.
• The steps to creating a successful presentation are preparation, delivery, and follow-up.
• Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
• You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

• Summarizing
• Providing anecdotes to illustrate a point
• Designing handouts
• Recognizing and countering objections
• Posing probing questions to elicit more detail about specific issues
• Awareness of ethnic, political, and religious diversity
• Receiving criticism without defensiveness
• Refraining from speaking too often or interrupting others
• Anticipating the concerns of others
• Product knowledge
• SWOT analysis format
• Supporting statements with evidence
• Multilingual
• Working with reviewers
• Consistency
• Developing and maintaining standard operating procedures (SOPs)
• Developing a proposition statement
• Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

How Personal Presentation plays an important role in the workplace?

What is personal presentation in the workplace and why is personal presentation important?

What is personal presentation in the workplace?

Personal presentation is how you portray yourself to other people. Your personal presentation includes everything from the way you look , to the way you speak and move . Personal presentation is part of the communication skills, and communication is one of the five important life and work skills you need to build as a professional. Personal presentation means the way you present yourself in everyday situations, including the most stressful ones like job interviews.

Your personal presentation is made of several elements including (but not limited to) the following:

Physical appearance

Your physical appearance is a major part of your personal presentation. It includes everything we can see about you from wearing clean clothes, having clean and brushed hair and being well-groomed to the colour and style of your clothes and accessories.

Body language

Your body language plays an essential part in your personal presentation. From the way you smile to the way you shake hands and your ability to make eye contact, your non-verbal communication significantly impacts your personal presentation.

Attitudes and behaviours

We can consider that your attitudes and behaviours towards situations and people are part of your personal presentation (and your personal branding ) . The way you speak to and get along with others definitely impacts your personal presentation and what people think about you. Are you being friendly, kind and polite every time you can?

Why is personal presentation important?

With the above definition of personal presentation, it seems essential to learn how to give the right impression through how we look, what we say, and what we do .

We know that within the first few seconds, we are judged based on our appearance and body language. No matter how relevant and interesting our message is, if our personal presentation is not appropriate, people will hardly listen to our message. Working on our personal presentation is the first step to develop effective presentation skills .

Our personal presentation is helping us to fit in by following certain codes of conduct and corporate styling principles. When getting ready to facilitate a workshop, I always adapt my personal presentation to the company I visit with a focus on the company’s industry. No matter how comfortable and fashionable my workout outfit looks, it is not relevant or appropriate to my activity.

A few years back, I was helping a client getting back to the workplace as a chef. She was having a multiple of interviews, she had amazing cooking skills but still couldn't find a job. She decided to use my personal branding and image consulting services to boost her success. The first (and last) coaching session was enough to understand what was going wrong and to adjust the situation. My talented coachee came to our session dressed for interviews and I could immediately spot that her issue was based on her personal presentation. She looked beautiful but she was overdressed for the occasion. She was wearing high heels, a lot of make-up, a complicated hairstyle and fake nails. I looked at her from a recruiter’s point of view and understood why nobody would hire her! The only thing a recruiter can think is that she will be late in the morning to get ready, she will then spend hours in the bathroom to stay stunning, she will never be able to stand on those heels all day, and she might lose a nail or two in the cooking pots and plates. My client dressed like that with the best intentions, to give a positive first impression; it was just not appropriate and relevant to the situation. Together, we selected a few appropriate outfits making her look like a chef at work instead of a fashion icon. Immediately after our session, she dared to reapply to her favourite opportunity and successfully got the job. I guess the lesson here is to dress for the occasion .

How to make the most from your personal presentation?

As mentioned above, the best thing to do is to dress for the occasion. Dressing for the occasion doesn’t mean that you need to change your entire style and feel like wearing a Halloween costume every time you get out. Dressing for the occasion is about adapting your own style to the situation . It might mean being more classy, trying to look more serious or professional, or if you are evolving in a creative environment it might mean showing off your creativity.

When feeling lost about the dress code, simply observe people around you; how do people dress on such occasions, what do they wear when working in this company? It will give you some guidance to pick and choose your outfit and accessories.

Because your personal presentation isn’t only about your appearance, you will pay attention to your body language and non-verbal signals as well as your behaviours.

Maud Vanhoutte

Related articles:

Dressing for job interviews: 10 Dos and Don'ts

How to express your style when wearing a medical coat

Why first impression matters

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A Simple Way to Introduce Yourself

• Andrea Wojnicki

Think: present, past, future.

Many of us dread the self-introduction, be it in an online meeting or at the boardroom table. Here is a practical framework you can leverage to introduce yourself with confidence in any context, online or in-person: Present, past, and future. You can customize this framework both for yourself as an individual and for the specific context. Perhaps most importantly, when you use this framework, you will be able to focus on others’ introductions, instead of stewing about what you should say about yourself.

You know the scenario. It could be in an online meeting, or perhaps you are seated around a boardroom table. The meeting leader asks everyone to briefly introduce themselves. Suddenly, your brain goes into hyperdrive. What should I say about myself?

• Andrea Wojnicki , MBA, DBA, is an executive communication coach and founder of Talk About Talk, a multi-media learning resource to help executives improve their communication skills.

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19 Top Presentation Tips for Work

By: Michael Alexis | Updated: April 17, 2024

You found our list of presentation tips for work.

Presentation tips are strategies that help workers deliver effective presentations. For example, planning ahead, understanding your audience, and using engaging narratives. The purpose of these tips is to make a positive impact during presentations. These tips are also known as “giving presentations at work” and “how to prepare for presentations.”

These presentation tips for work are related to team building PowerPoint topics , team meeting ideas , and public speaking tips .

This list includes:

• giving presentations at work
• business presentation tips
• how to prepare for presentations
• work slideshow tips
• work presentation skills
• how to make interesting slides

Let’s get to it!

List of presentation tips for work

From planning ahead to motivating your audience, here is our list of the best tips for giving great presentations.

1. Plan Ahead

Planning ahead is crucial when giving presentations at work. This process involves outlining key points, organizing materials, and practicing delivery. By taking the time to plan in advance, you can ensure a more polished and effective presentation.

Planning also allows for adjustments and improvements before the actual delivery. Practicing leads to a more confident performance. Successful presentations often result from careful planning and preparation.

2. Understand Your Audience

Knowing your audience is an important part of delivering an effective presentation. Before your speech, research the demographics, interests, and expectations of your listeners. Then, you can tailor your content accordingly. This step fosters engagement and ensures your audience receives your message positively. Understanding your audience leads to more impactful presentations.

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3. Research the Topic

Selecting a research topic is vital when preparing for work presentations. Your topic should interest you and meet your audience’s needs. Having a strong idea is essential for delivering a compelling presentation. While writing, think about the relevance, depth, and potential impact of the topic on your audience. By being thoughtful, you can add engagement and value to your presentation. By dedicating time to choosing the right research topic, you establish a strong foundation for your presentation.

4. Make Effective Slides

When wondering how to make interesting slides, be sure to be short and sweet. Effective slides are the cornerstone of making strong presentations. Slides should have concise and relevant info that matches your speech. Bullet points, charts, and images can help you share your image clearly. To avoid distracting from your points, avoid overcrowding slides with text or too many visuals. By making visually interesting and informative slides, you can capture the audience’s attention.

5. Use Presentation Tools

Tools for presentations are crucial for making engaging and polished presentations at work. These tools include software like Microsoft PowerPoint and online platforms like Prezi or Canva. These platforms provide various features, such as templates, animations, and collaboration options. By using presentation tools well, folks can give powerful presentations that connect with their audience. Plus, these tools can make it easy to create your slides.

6. Share Engaging Narratives

Narratives offer a compelling way to connect with your audience. By telling an engaging story, you can provide valuable insights in a memorable way. Stories should be relevant, easy to follow, and emotionally resonant. Adding personal anecdotes can humanize the information.

Also, using stories in your presentations can make them more digestible and engaging. An interesting narrative ties up facts and figures, making them easier to remember. Sharing your content through stories also promotes emotional connections. These bonds encourage audience engagement and open discussions. This tip makes your presentation informative and engaging.

7. Focus on Body Language

Body language is one of the most vital work presentation skills. This type of communication involves gestures, facial expressions, and posture. For instance, maintaining strong eye contact and open body positioning can build trust. Being aware of your body language can improve your presentation skills. Further, this behavior demonstrates professionalism in different work environments.

8. Control Your Voice

Controlling your voice is essential for work presentations. Speaking clearly and confidently is key to sharing your message with the audience. Monitoring your tone and volume helps emphasize important points and keeps listeners engaged. Practicing proper pronunciation and enunciation improves speech clarity. Improving voice control can greatly enhance the effectiveness of your work presentations.

9. Use Humor

Adding humor to presentations can engage the audience and enhance content retention. A well-timed joke or light-hearted story is one of the work slideshow tips that can create a relaxed atmosphere. Humor should suit the context and match the overall tone of the presentation. Ultimately, humor should support your message without overshadowing it. By using humor thoughtfully, presenters can connect with their audience and maintain their interest. Thoughtful humor can also simplify complex information in a more entertaining way. From clever comments to amusing visuals, humor can make presentations more enjoyable.

For example, here are icebreaker jokes .

10. Manage Your Time

Effective time management is key to giving great work presentations. While writing your speech, be sure to keep your time frame in mind. On average, it is a good idea to spend around two minutes on each slide. For instance, for a 20-minute presentation, you can make ten slides. Following this structure can keep you on track. You can balance information by trimming stories, prioritizing key points, and rehearsing your speech. These steps will ensure smooth transitions. Well-managed time helps with message clarity, engagement, and professionalism.

Learn time management tips .

11. Practice

Practicing your presentation is crucial to success. You can start by honing your content and then rehearse aloud often. Before the final presentation, practice in front of friends or colleagues to get feedback. Then, you can make adjustments as needed.

Practice also helps you engage your audience with better articulation and confidence. By rehearsing, you will improve your flow and create a more polished final product.

12. Accept Feedback

Accepting and using feedback is essential to creating a strong speech. This process helps you identify areas that need improvement and share your message effectively. Once you complete your slides, perform your presentation for coworkers and friends. These listeners can offer notes that can foster your growth. It is important to remember that constructive criticism is supposed to help you. Being resilient on this front can improve your presentation skills.

Read about constructive criticism .

13. Interact with Audiences

Interaction is one of the most important business presentation tips. You can engage the audience with questions or tasks to maintain interest. Body language, eye contact, and Q&A sessions can create connections. This interaction fosters a dynamic atmosphere, improves the discussion, and enables better understanding. Ensuring two-way communication makes your presentation highly effective and memorable.

14. Use Visual Aids

Images, charts, and graphs can improve a presentation by showing data or concepts visually. Using visual aids can help the audience grasp information and remember important points. When used well, visual aids can make a presentation more interesting and memorable for viewers. To prevent overwhelming the audience with excessive information, keep visual aids clear.

15. Overcome Nerves

Experiencing nervousness before a presentation is common. One way to overcome these nerves is by preparing well. For instance, make sure you have a deep understanding of your topic and rehearse your delivery. Also, practicing slow, deep breaths can help calm your nerves. Deep breathing can also improve your focus throughout the presentation. Feeling nervous is normal and can actually improve your performance by keeping you attentive.

16. Address Questions

Answering questions during a presentation is essential for sharing information. These sessions engage your audience and clear up any uncertainties they may have. When you respond to questions, it is crucial to be brief and confident in your responses. Before replying, take a moment to think about the question to ensure you give a clear answer. Questions provide an opportunity to showcase your knowledge and expertise on the subject. By addressing questions well, you show your grasp of the topic and establish credibility with your audience.

17. Stand Out

To stand out in a work presentation, you should engage your audience from the beginning. For this process, start with an interesting opening that captures the viewers’ attention. Then, use visual aids like slides or props to help folks remember important points. Finally, keep eye contact with your audience and show confident body language. By using these tactics, you can leave a lasting impact and help your message connect with your coworkers or customers.

18. Leave Strong Impressions

Closure in a presentation is the speaker’s way of concluding their talk. This step leaves a lasting impression on the audience. During these final moments, you can summarize important points and provide a call to action. Another closing option is finishing with a thought-provoking quote. A powerful closure can emphasize core concepts and encourage deeper thinking among listeners.

Here are good opening and closing statements for meetings .

19. Evaluate Your Performance

When wondering how to prepare for presentations in the future, be sure to take time after each speech to analyze it.

Here are a few questions you can ask yourself:

• Were you clear and concise?
• Did you engage the audience?
• How was your body language and eye contact?

Evaluating your performance will help you identify strengths and areas for improvement. In addition, you should seek constructive feedback from your peers to enhance your presentation skills.

Examples of presentation topics

You can give workplace presentations on several topics.

Here are a few examples:

• Financial Planning : This presentation covers the basics of budgeting, saving, investing, and managing finances. Attendees will learn to achieve short-term and long-term financial goals.
• Effective Communication : Explore strategies and techniques for clear, concise, and impactful communication in the workplace. These tips foster better collaboration and understanding among team members.
• Project Management Essentials : Share essential skills and tools for planning, executing, and monitoring projects effectively. These methods ensure successful completion within scope, budget, and timeline.
• Customer Service Excellence : Teach techniques for providing exceptional customer service, building customer loyalty, and resolving issues.
• Team Building and Collaboration : Explore methods for fostering a positive team environment. Talks can promote trust, cooperation, and synergy among team members to achieve collective goals.
• Presentation Skills : Develop confidence and proficiency in delivering engaging and persuasive presentations. Learn to use effective visuals and engaging storytelling techniques.
• Time Management Hacks : Discuss practical strategies and tools for prioritizing tasks, minimizing distractions, and maximizing productivity.
• Leadership Development : Explore key principles of leadership, including communication, decision-making, motivation, and delegation.
• Conflict Resolution Strategies : Cover common sources of conflict in the workplace, and learn techniques for resolving conflicts.
• Stress Management Techniques : Talk about coping mechanisms and relaxation strategies to effectively manage workplace stress. This presentation promotes mental health and well-being.

No matter which topic you cover, these presentation tips will help you succeed.

Final Thoughts

Mastering the art of presenting at work can improve your professional impact. By adding these tips to your routine, you can become more confident in delivering presentations. Effective presentations should engage and inspire your audience. The more you present, the better you will become at it. By refining your skills and striving for continuous improvement, you can become a presentation pro.

Next, check out our posts on conference breakout session ideas and lunch and learn topics .

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FAQ: Presentation tips for work

Here are frequently asked questions about presentation tips for work.

What are some good tips for presentations at work?

Several tips can help you create strong workplace presentations. Examples include time management, presentation tools, and planning ahead.

How can you make presentations more engaging?

To make presentations more engaging, consider using storytelling to share your points. Visual aids like graphs or images can also illustrate points clearly. Q&A sessions can help clarify your points and add an element of interaction.

What tools can you use for better work presentations?

Several tools can help you make your presentations. For instance, Prezi offers a zoomable canvas, Google Slides is great for easy collaboration, and Canva has a wide range of templates.

What are some strategies to overcome presentation nerves?

Nerves are common before giving a presentation. To help beat the stress, practice your speech several times, focus on the message, and take plenty of deep breaths.

How can you use humor in work presentations?

Relevant jokes or stories are a great way to add humor to a presentation. Funny visuals and slides are another option. However, it is important to ensure the humor is appropriate and does not detract from the message.

Author: Michael Alexis

CEO at teambuilding.com. I write about my experience working with and leading remote teams since 2010.

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How virtual presentations can boost your personal brand.

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The best platform for building your personal brand isn't social media or networking events—it's in meetings. Why? Because meetings gather the people you want to influence, impress, and impact. Meetings and presentations are where you solve problems, share insights, demonstrate leadership, make pitches to clients, get buy-in on your ideas, and establish and nurture relationships. Today, most meetings happen online, making it harder to engage and leave a lasting impact. Yet, virtual meetings are a powerful tool to grow your personal brand—if done well.

When COVID-19 transformed the workplace, most of us were thrust into virtual meetings without any training. We simply brought our in-person presentation habits to a home office or corner of the living room. This approach misses a crucial fact: virtual presentations are radically different from in-person ones. Here’s how online events fall short compared to traditional ones. They:

• Lack connectedness. Participants are usually in their own individual environments, reducing the shared experience that fosters engagement.
• Are low energy. A flat, two-dimensional screen reduces human emotion and interaction, making presentations feel drab and lifeless.
• Encourage multitasking. Things we would never do in an in-person meeting—like checking emails—become commonplace during virtual sessions.
• Aren’t taken seriously. Despite the fact that we haven’t changed the way we deliver presentations for the virtual world, we just don’t give online meetings the same level of seriousness or attention as in-person ones.

Even four years after the pandemic began, few professionals have received proper training on leading virtual presentations. For those willing to take the time to master this skill, it’s an excellent opportunity to stand out, while your peers struggle to adapt. By delivering exceptional virtual presentations, you can enhance your personal brand and differentiate yourself from the crowd.

So how do you make your virtual presentations memorable and impactful? Use these techniques to shine online:

• Start Strong. Signal to your audience that this is not just another ho-hum Zoom meeting that doesn’t require their full attention. Grab them immediately with an intriguing, provocative, or interactive opening. Whether through a bold statement, a surprising stat, or a thought-provoking question, let your audience know that your presentation is not going to be like the one they just left and is worth their full attention.
• Design for the small screen. Bulleted lists are outdated for all presentations , and they’re particularly deadly for virtual presentations. Instead, use rich media to captivate your viewer. Build slides for online delivery with images, infographics, or brief videos to keep your audience riveted to the small screen.
• Boost interactivity. One of the easiest ways to prevent multitasking is to involve your audience as much as possible. Incorporate polls, live questions, or short exercises throughout the presentation. This encourages participants to stay focused, making it harder for them to get distracted.
• Focus on fun. Engaged audiences are more likely to absorb and act on your message. Increase engagement with humor, dynamic visuals, interactive games, or contests, to keep things light and entertaining. Remember, though, that fun should enhance—not detract from—the value you deliver.

Personal branding is about showing up and delivering value, and meetings—especially virtual ones—are a prime opportunity to do just that. By mastering the art of compelling online presentations, you can impress, influence, and inspire your audience, ultimately expanding your personal brand.

A pioneer in personal branding and virtual presentation skills, William Arruda helps professionals stand out in the digital world. Download his free guide 9 Fun and Easy Ways to Rev Up Your Online Meetings and Presentations and transform your online events into powerful, engaging, branded experiences.

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