lawn care business plan

• Sample Business Plans
• Agriculture, Farm & Food Production

Lawn Care Business Plan

Did you know: The US lawn care industry is worth over $59 billion and is expected to reach an impressive $76 billion by 2029?

This means there’s a great demand for professional lawn care services among homeowners and businesses that value perfectly manicured, lush green lawns.

So, now is the right time to start your own lawn service business if you’ve ever thought of turning your passion for lawn trimming and edging into a thriving venture.

But before you begin, one thing is essential—an actionable lawn care service business plan.

Wondering how to craft one?

Explore this lawn care business plan template that walks you through all the important sections and key elements to draft an effective business plan for your lawn care service.

Sounds good? Let’s dive right in!

Why is a lawn care business plan important?

A lawn care business plan is not just a professional document; it’s a strategic blueprint for planning, managing, and expanding your lawn care and landscaping services.

Whether you’re an experienced landscaper or a newbie to this field, a well-thought-out business plan is essential to thrive in the competitive industry. Check out key reasons why it’s necessary:

• Defines your business goals, target audience, potential customers, services, and pricing strategy, ensuring you have a clear path to navigate.
• Assists in identifying potential risks and challenges as well as developing compelling strategies to mitigate them.
• Helps you secure funding by demonstrating to lenders and investors that your business idea is viable along with a well-defined strategy for profitability.
• Guides your decision-making and strategic planning as well as increases your chances of long-term success while measuring your progress.

With that said, let’s explore how to write and what to include in a lawn service business plan.

How to write a lawn care business plan?

Writing a lawn service business plan involves several key steps to describe your goals, strategies, and financial projections. Here’s a detailed guide:

1. Draft effective executive summary

An executive summary offers a quick, concise overview of the entire lawn care service business plan.

Think of it as a sales pitch that summarizes all the important aspects of your lawn service business, including its goals and strategies to achieve them.

Though it appears first, writing your plan summary would be more convenient at the end once you’ve completed the other key sections. Why? Because it highlights the essential points mentioned in the rest of your plan.

Here’s a list of details that you must include in this section:

• Business name, location, and legal structure
• Mission statement
• Lawn care services offered
• Primary goals and objectives
• Target market and marketing efforts
• Snapshot of financial projections
• Funding needs and use of funds (if any)

In short, your executive summary gives readers a clear picture of what your lawn care service business is all about as well as why it will be successful.

2. Give a detailed company overview

Next, provide a comprehensive description of your lawn care company and give readers an in-depth understanding of its background. So, it’s your opportunity to explain your business concept in detail.

Consider including the following components to carefully plan this section:

• Type of business entity (partnership, sole proprietorship, LLC)
• Location and service area
• Company’s vision and core values
• Name of owners or partners
• Background history
• Short-term and long-term objectives

Additionally, describe the regulatory requirements and legal compliances involved in launching your own lawn care services.

Overall, the company summary section highlights all your business-specific elements and foundational facts that every potential investor or stakeholder needs to know.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

3. Analyze the lawn care industry and market

The industry and market analysis allows you to better understand the external business environment or sector in which your lawn care company intends to operate.

It provides valuable insights into the target audience, local market demand, competition, industry trends, potential challenges, and growth opportunities. So, conduct extensive market research and do analytical work to launch your services successfully.

Here’s what you must cover in the market analysis section:

• Industry outlook and growth forecast
• Local lawn care market size
• Emerging trends
• Target market demographics
• Ideal customer needs and preferences

If required, give a detailed breakdown of primary customer segments for your lawn service business, each with specific characteristics and needs. For example:

Doing so will help you identify the clients you expect to serve in your area, as well as improve the marketing strategies and service qualities (e.g., speed, quality, price) that customers look for in lawn care providers.

4. Know your competition

Now, it’s time to identify and evaluate the top competitors, including direct and indirect competitors in the local market.

Most likely, your direct competitors can be the other lawn care businesses that offer similar services in your area. Besides, lawn mowing and landscaping services or DIY lawn service providers can be your indirect competitors.

But you’ll need to focus more on the direct competitors as they provide services similar to yours. Analyze each competitor’s strengths, weaknesses, and market positioning according to:

• Type of service offerings
• Pricing strategy and quality of service
• Primary customers (residential clients or commercial clients)
• Number of residential homes they serve
• Ideal client feedback

After that, determine what sets your business apart and explain your competitive advantage. This shows potential investors that your lawn care company is ready to thrive.

Moreover, perform an effective SWOT analysis to easily identify the internal and external factors that might affect your business. Here’s an example:

5. List down your services and set the right prices

After understanding the market and key competitors, provide a detailed explanation of the lawn services you’d like to offer. It encloses a range of services and encapsulates how they differentiate you from others.

So, highlight the variety and quality of your service offerings , including what you’ll charge for them as well as what value they bring to customers.

For instance, you may add the following services to your business plan:

• Lawn mowing, edging, and pruning
• Yard cleanup and leaf removal
• Fertilization, weed control, and aeration
• Landscape design and mulching
• Sod installation and returfing
• Lawn dethatching, seeding, and pest control
• Bush/hedge and tree trimming

Moreover, don’t forget to include any specialty services or unique offerings such as organic lawn care, snow removal, irrigation installation, tree and ornamental plant care, bed maintenance, or drought-tolerant landscaping.

While devising your pricing strategy , make sure that you assess costs, choose different pricing options (hourly rates, flat fees), and compare with competitors to set competitive yet profitable rates.

If applicable, offer different service packages customized to meet customer needs and budgets (e.g., basic, premium, and seasonal packages).

6. Create a comprehensive sales & marketing plan

Your sales and marketing plan outlines the strategies you’ll use to bring in new customers, get recurring clients, and build up a good reputation.

These strategies also involve how you’ll promote or market your services while tracking the marketing budget and maximizing the revenue.

A well-crafted marketing strategy can help you create effective promotional campaigns and streamline marketing efforts. So, consider including these strategies to plan your lawn care marketing tactics:

• Online marketing (social media platforms, SEO-friendly website)
• Offline advertising (business cards or newspapers)
• Email marketing campaigns
• Influencer collaborations or partnerships
• Brochure printing or flyer distribution
• Loyalty programs and customer referrals
• Seasonal work discounts or promotions

Furthermore, you may place your company logo and contact info on vehicle wraps, decals, or employee uniforms to draw potential customers’ attention.

This way, you show financial backers that you keep a clear plan to grow a loyal customer base and ensure long-term success.

7. Introduce the key management team

A strong management team is crucial for the ultimate success of your lawn care service business. So, introduce the business owners and key managers responsible for daily operations or strategic planning.

Also, include their roles and responsibilities, educational qualifications, skills, and work experience that benefit your business’s growth and success.

You may even mention any advisory board members and illustrate an organizational chart to showcase the hierarchical structure of your company. Here’s an example:

If your team is lacking, jot down your personnel plan and training programs. Further, discuss how you’ll hire employees as well as explain how you’ll adhere to local labor rates and manage personnel costs.

8. Outline the operations plan

Next, give a detailed overview of operations and clarify how your lawn care company will run on a daily or weekly basis.

This will help you and your team define responsibilities and manage everyday business activities or procedures centered on achieving long-term objectives. So, explain the operational intricacies of your business, including:

• Workflow and appointment scheduling
• Customer service delivery
• Quality control measures
• Lawn care equipment and supplies
• Technology or tools used

By detailing these aspects, you show potential stakeholders that you lay out a solid foundation for your business operations, which will eventually help you manage your lawn care services effectively.

9. Develop realistic financial projections

Creating realistic financial forecasts is the critical step of your lawn service business plan as it’s a thorough analysis of your company’s financial health and viability.

This will help you attract investors and secure enough funding while starting or growing a successful business.

So, while preparing your lawn care financial plan, consider including all the projected financial statements, budget plans, and strategies to achieve financial goals within a few (5-7) years of operation.

Here’s a list of financial information and reports that you must add:

• Startup costs
• Revenue forecasts
• Operating expenses
• Cash flow estimates
• Income statement

Balance sheet

• Break-even analysis

Besides these financial projections, you should also include your financial requirements, scenario analysis, and tax considerations.

For an easy understanding, you may refer to the following key financial reports to formulate yours:

Income statement (profit and loss statement)

Cash flow statement, 10. enclose supporting documents.

Lastly, gather all the additional information or supporting documents that don’t fit into specific sections but support your business plan. Consider adding the following details or documents:

• Legal documents (business registration & licenses)
• Contracts or agreement copies
• Resumes of your executive team members
• Sample marketing materials
• Client testimonials or case studies
• Past financial statements or tax returns (if any)

Simply put, it’s your business plan appendix that enables readers to get the necessary information easily and use it as a reference.

Download a lawn care business plan template

So, ready to write your lawn care business plan but need more assistance? Well, look no further; download our free lawn care business plan template PDF to get started.

This modern business plan template has been specifically designed for lawn care service businesses. It involves practical insights and examples to help you develop a solid plan, which includes thorough market research, competitive analysis, services, marketing strategy, and financial plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Now that you’ve got a better idea of how to create a business plan for a lawn care service and what to include in it, you can easily draft your very own business plan.

But if you’re still confused about the layout or seeking an easy way to write your plan, try using an AI-powered business plan generator . It simplifies the process and helps you build a well-structured and effective business plan effortlessly.

So, why wait? Start planning today!

Related Posts

Microgreens Business Plan

Plant Nursery Business Plan

How to Write a Business Plan for a Small Business

Business Plan Outline Writing Guide

Agriculture Business Plan

Poultry Farming Business Plan

Frequently Asked Questions

What should be included in a lawn care business plan.

Consider including the following key elements in a lawn care business plan:

• Executive summary
• Company overview
• Industry and market analysis
• Competitor analysis
• Lawn service offered
• Sales and marketing strategy
• Operations plan
• Leadership team
• Financial plan

How to secure financing for a lawn service business?

If you want to secure financing for a lawn service business, follow these steps:

• Build a professional business plan that outlines your goals, strategies to reach them, operational aspects, and realistic financial forecasts.
• Explore various funding sources, like traditional bank loans, SBA-guaranteed loans, credit unions, etc.
• Discover equipment financing options to purchase essential tools and machinery.
• Reach out to local community lenders or investors and convince them to provide funding.
• Apply for grants or seek investments from family and friends.

What is the difference between a lawn mowing and a lawn maintenance business plan?

The primary difference between a lawn mowing and a lawn maintenance business plan is the scope of services offered, such as:

• A lawn mowing business plan involves regular mowing services, like trimming and edging.
• A lawn maintenance business plan includes a variety of services, like mowing, fertilization, weed control, pest management, aeration, and seasonal yard work or clean-up.

Do I need a business license for my lawn service business?

Definitely! You need a business license to operate your own lawn service business. The specific license requirements and permits can vary based on your location and the lawn services you plan to offer.

You may check with your local city or county government and the Small Business Administration for more information.

Where can I find a lawn care business plan sample?

You can find lawn care business plan samples online on various business planning websites such as Upmetrics , Bizplanr, SCORE, and Bplans. Likewise, many business coaching platforms and industry-specific resources also offer customized business plan templates for lawn care.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Turn your business idea into a solid business plan

Explore Plan Builder

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Successful Lawn Care Business Plan: A Comprehensive Guide.

lawnmowing101

As an affiliate, we may earn a commission from qualifying purchases. We get commissions for purchases made through links on this website from Amazon and other third parties.

Successful Lawn Care Business Plan: A Comprehensive Guide

Welcome to my comprehensive guide on creating a successful  lawn care business plan . As a professional in the industry, I’ve seen firsthand how critical it is to have a thoughtful and well-crafted plan in place before starting your business. In this guide, I’ll be sharing my expertise and providing you with all the necessary tools and advice to help you create an effective  lawn care business plan .

Whether you’re a seasoned business owner or a novice entrepreneur, this guide will provide you with the guidance and direction you need to succeed in the lawn care industry. We’ll cover everything from  market research  to financial projections, so you’ll be fully equipped to create a strong and sustainable business plan.

Key Takeaways:

• Having a well-crafted  lawn care business plan  is crucial for success in the industry.
• This comprehensive guide will provide all the necessary guidance and tools to create an effective plan.
• We’ll be covering  market research , financial projections, and everything in between.

Starting a Lawn Care Business

If you’re considering starting a lawn care business , you’re in the right place. As someone who has been building and selling lawn care businesses for over thirty years, I know firsthand the challenges and rewards of this industry. Here are some important steps to consider as you begin your journey:

If you would prefer a template, check out the course below .

Business Plan Course

• Template supplied
• Simple 7-step system
• How to work out your costs
• Know what kind of business you want to build

Do Your Market Research

Before you start your business, you need to know your market.

Who are your potential customers? What landscaping needs do they have? What are their pain points? By conducting thorough  market research , you’ll be able to identify your target audience and tailor your services to meet their needs.

You should also research your competition. Who are they? What services do they offer? What are their strengths and weaknesses? Understanding your competition will help you differentiate yourself and develop a competitive advantage.

Remember that it is going to be a lot harder if you want to start a lawn care business in areas with a lower population. Whenever I work with lawn care businesses myself, I always prefer to target areas with a population of over ten thousand. I’m not saying that you cannot build a successful business in a low-population area. It just takes longer. 

Create a Unique Selling Proposition

Your unique selling proposition (USP) is what sets you apart from the other lawn care companies. It’s the reason why customers should choose your  lawn care service  over others. Your USP should address a specific customer need or pain point and highlight the benefits of working with your company.

Understand Legal Requirements

Starting a lawn care business requires various legal and licensing requirements, depending on your state and local laws. This may include obtaining a business license, registering for taxes, and obtaining insurance. It’s essential to ensure you have the proper legal documentation in place to avoid any legal issues down the road.

You can find out more about business structures here .

Starting a lawn care business can be a fulfilling and profitable venture, but it requires careful planning and execution. By conducting thorough market research, creating a unique selling proposition, and understanding legal requirements, you’ll be on your way to success. Stay tuned for the next sections of this comprehensive guide on writing a lawn mowing business plan, where we’ll explore additional steps to help you build a successful lawn care business.

Video A Lawn Mowing Business Partnership – Is It A Good Idea?

Developing Your Business Model

Before starting a  lawn mowing business , it’s essential to determine the right  business model  for your goals and resources . There are various business models to choose from, each with its pros and cons.

Here are some common business models used in the lawn care industry:

Ultimately, the right  business model  for your lawn care business will depend on your unique circumstances, goals, and resources.

Key components of a business model

When developing your business model, there are several key components to consider:

• Your target customers: Who are they, and what are their needs and preferences?
• Your value proposition: What sets your lawn care business apart from the competition?
• Your pricing strategy: How will you price your services to remain competitive while maintaining profitability?
• Your marketing strategy: How will you reach and attract your target customers?
• Your operations strategy: How will you manage the day-to-day operations of your business, including equipment and supply management, scheduling, and quality control?

Answering these questions will help you create a solid foundation for your lawn care business model. It’s essential to regularly review and adjust your business model as your business grows and the market evolves.

Creating a Lawn Care Business Plan

If you want to start a successful lawn care business, having a well-crafted business plan is crucial. A comprehensive business plan will help you define your goals, outline your strategies, and anticipate potential challenges. Here’s a step-by-step guide to creating a winning business plan for your lawn care business.

Legal Forms

Legal Forms for Starting & Running a Small Business:

65 Essential Agreements, Contracts, Leases & Letters

As a small business owner, you can’t afford to farm paperwork and contracts out to a lawyer—you have to deal with them yourself. With  Legal Forms for Starting & Running a Small Business , you can act with confidence.

Executive Summary

The executive summary is a brief overview of your lawn care business plan. It should give readers a clear understanding of what your business is about, what sets it apart from competitors, and what your goals are. This section should include your mission statement, company description, products and services, target market, and financial projections. Keep it concise and compelling.

Company Summary

The company summary section should provide more detailed information about your lawn care business. This includes your business structure, legal status, management team, and any partners or investors. You should also outline your business location and equipment needs.

Market Analysis

Your market analysis should showcase your understanding of the lawn care industry and your target market. This includes a description of your ideal customers, their needs and preferences, and how you plan to reach them. You should also analyze your competitors and identify what sets your business apart from theirs.

Services and Pricing

In this section, you should provide a detailed description of your lawn care services and how you plan to price them. You should also outline your pricing strategy and how it compares to competitors. Make sure to include any seasonal pricing changes or discounts you plan to offer.

Marketing Plan

Your  marketing plan  should define how you plan to promote your lawn care business to your target market . This includes your marketing channels, such as social media, email marketing, and advertising. You should also describe your branding strategy and how you plan to differentiate your business from others in the industry.

Financial Projections

Your financial projections should include your revenue and expense estimates, as well as your cash flow statement, balance sheet, and income statement. You should also include your break-even analysis and any funding requirements you may have.

Creating a comprehensive business plan can seem daunting, but taking the time to plan now can save you time and money in the long run. Use this guide as a starting point for creating a successful lawn care business plan.

Conducting Effective Market Research

For an aspiring  landscaping business  owner, I know that conducting thorough market research is a crucial step in creating a successful lawn care business plan. Market research helps you identify target markets, understand customer needs and preferences, and analyze your competitors.

To start, I recommend defining your target market. Consider factors such as demographics, geographic location, and income level. Additionally, think about what your potential customers value and what motivates them to hire a landscaping service. This information can help you develop a marketing strategy that resonates with your target audience.

Next, gather data on your competitors. Analyze their pricing strategies, service offerings, and target markets. This information can help you identify gaps in the market and develop a unique selling proposition that sets your  landscaping business  apart from others.

You can gather market data through surveys, focus groups, and online research. I suggest using a combination of these methods to obtain a well-rounded understanding of your target market and competitors.

Once you have collected data, analyze it and use it to inform your business decisions. Determine what services to offer, how to price them, and how to market them effectively. Remember to regularly revisit and update your market research as your business evolves and the market changes.

Lawnmowing101 Membership

Build a six-figure lawn care business

• How to get customers fast
• Systemize your business
• Work less and earn more
• Build a lifestyle business

Lawn Care Software

Get Your Lawn Care Business Running Smoothly

Easier for you and your customers. Jobber helps you quote, schedule, invoice, and get paid—all in one place.

Crafting an Effective Marketing Strategy

In order to attract and retain customers for your  lawn care service , it is essential to create a well-crafted  marketing plan . Your  marketing plan  should outline your unique value proposition and differentiate your business from competitors. Here are some key steps to consider when creating your marketing plan:

Identify Your Target Customers

First, you need to identify your target customers. This includes understanding their demographics, needs and preferences, and purchasing behaviour. Knowing your target customers will help you tailor your marketing messages and channels to reach them effectively.

Develop Your Branding Strategy

Next, you need to develop your branding strategy. This includes creating a unique brand identity, such as your business name, logo, and color scheme. Your branding should reflect your business values and convey a professional image to attract and retain customers.

Diversify Your Marketing Channels

When it comes to marketing your  lawn care service , it’s important to use a mix of online and offline channels. This may include social media advertising, Google Ads, local print publications, and direct mail. Experiment with different channels to determine which ones work best for your business.

Dont forget to have a section of the business plan that talks about how you will utilise your free Google Maps listing. It is pure gold when it comes to lawn care marketing. 

Emphasize Customer Service

Excellent customer service is essential for building a loyal customer base. Emphasize your commitment to providing exceptional service and communicate this message in all of your marketing materials. Consider offering referral or loyalty programs to incentivize your customers to refer new business to you.

Good old-fashioned service can be an excellent term to use in your business description. People love to work with small business owners who believe in good service. That is something that the lawn care industry seems to be missing these days and it’s a great selling point for your lawn company. 

Monitor Your Results

Finally, it’s important to track and analyze the results of your marketing efforts. Use tools such as Google Analytics to monitor website traffic and conversion rates. Ask new customers how they heard about your business to determine which marketing channels are most effective. Use this information to refine your marketing strategy and optimize your return on investment. If you don’t know what is working, then you don’t know where to spend your money. 

Managing Your Finances

One of the most crucial aspects of starting a  lawn care startup  is managing your finances effectively. Without a solid  financial plan  in place, you risk quickly burning through your available resources and failing to turn your business into a profitable enterprise. Remember, when your business is a sole proprietorship then the buck stops with you. 

Creating a  financial plan  is a critical first step in ensuring the financial stability and growth of your lawn care business. It involves estimating startup costs, projecting future revenue, and outlining a budget that will help keep your expenses in check.

When developing your  financial plan , consider all possible costs associated with your business, such as equipment purchases, marketing expenses, employee salaries, and maintenance costs. By accurately estimating your expenses, you can create a realistic budget, make a profit and avoid overspending.

It’s also essential to continuously track your finances and ensure you’re hitting your revenue and profitability targets. Tracking key financial metrics, such as your operating costs and cash flow, can help you make informed decisions and identify areas for improvement.

Remember, a well-executed financial plan is critical to the success of your lawn care business. Take the time to create a thorough plan and continually monitor your progress to ensure you’re on track to meet your goals.

Building a Strong Team

When starting a lawn care business, building a strong team is crucial for success. With a well-crafted  personnel plan , you can ensure that you have the right people in place to help your business thrive.

It’s important to hire individuals who are passionate about the  lawn service  industry and are willing to work hard to achieve common goals. Look for individuals with relevant experience, a strong work ethic, and a positive attitude.

When building your team, make sure to also prioritize creating a positive work culture. A supportive work environment can lead to increased productivity, employee satisfaction, and even customer loyalty. Empower your team to share ideas, provide feedback, and collaborate on projects.

Overall, building a strong team is an essential component of creating a successful lawn care business. With a solid  personnel plan  in place, you can attract and retain top talent that will help take your business to the next level.

Listen to audiobooks while you work.

With a sixty-day free trial

Discover millions of ebooks, audiobooks, and so much more for just $9.99/month.

• Titles you love
• Exclusive originals
• Tailored for you

Ensuring Efficient Operations

One of the key aspects of running a successful lawn care business is maintaining efficient operations. This involves managing equipment and supplies, scheduling and routing jobs, and ensuring quality control in every aspect of the business.

A  maintenance business plan  is crucial to achieving efficient operations. This plan should include detailed procedures for equipment maintenance, including regular servicing and cleaning. It should also outline a system for inventory management, with clear guidelines for ordering and restocking supplies.

Another important element of efficient operations is developing a scheduling and routing system that takes into account factors such as location, job requirements, and seasonality. This can help ensure that every job is completed on time and within budget.

To maintain the quality of services offered, a  lawn maintenance  plan should be implemented. This plan should outline quality control procedures, such as regular inspections and ongoing training for employees. It should also include customer feedback mechanisms to ensure that customer satisfaction is maintained.

Streamlining processes is another way to ensure efficient operations. This can include creating checklists for daily tasks, automating certain processes, and using technology such as GPS tracking to optimize routing and scheduling.

Overall, implementing efficient operations is key to the success of a lawn care business. By following a  maintenance business plan , developing effective scheduling and routing systems, and prioritizing quality control, entrepreneurs in the industry can build a strong reputation and ensure satisfied customers.

Financial Projections and Performance Evaluation

Creating financial projections for a  new lawn care business  is an essential step in creating a comprehensive business plan. These projections help you identify your expected revenue and expenses for the coming years, so you can develop a realistic budget and make informed decisions about your business. In this section, I will guide you through the key components of financial projections and performance evaluation for your lawn care business.

Business Plan Content

When creating financial projections for your business plan, it’s essential to include the following components:

Additionally, it’s crucial to include detailed explanations of your revenue streams, cost of goods sold, operating expenses, and capital expenditures. These details help you analyze your revenue and expenses and make informed decisions about your business.

Creating a Business Plan For Dummies

Everything you need to know to design a profitable business plan

Whether you’re starting a new business or you’ve been trading for a while,  Creating a Business Plan For Dummies  covers everything you need to know.

New Lawn Care Business

When evaluating your lawn care business’s financial performance, it’s essential to consider key financial ratios, such as profitability, liquidity, and solvency ratios. Here are some of the most critical ratios to track:

• Gross profit margin: This ratio shows the percentage of revenue that is left over after deducting the cost of goods sold. It helps you assess your business’s profitability.
• Current ratio: This ratio shows your company’s ability to pay off short-term debts with short-term assets. It helps you evaluate your business’s liquidity.
• Debt-to-equity ratio: This ratio shows the proportion of debt to equity in your company. It helps you assess your business’s solvency and level of financial risk.

By regularly assessing your business’s financial performance, you can make informed decisions about pricing strategy, investment in equipment and personnel, and other aspects of your business that impact your bottom line. Don’t be afraid to make adjustments as needed to ensure your business’s long-term success.

I have found that as a ballpark figure, our own running costs sit at around 40% of turnover so you may want to consider that when writing your business plan cashflow projection. 

Adapting to Market Trends and Innovations

As a  lawn and garden services business  owner, it’s essential to stay up-to-date with market trends and innovations to remain competitive.  Creating a lawn  care business plan can help to allow for flexibility and adaptation to changing industry demands is crucial for success.

One way to adapt to market trends and innovation is by embracing emerging technologies. From robotic mowers to irrigation sensors, new technology is transforming the lawn care industry. Investing in these tools can help boost efficiency, reduce costs, and improve service quality.

I have always said that if someone invented a no-grow lawn, I would be out installing it tomorrow. Dont get stuck in your ways and refuse to move with the times. 

Another trend to keep an eye on is the growing demand for sustainable lawn care practices. As more customers become environmentally conscious, offering sustainable solutions such as organic fertilizers, native plants, and water-saving strategies can differentiate your business from competitors. You could be known as the green lawn care company. 

Expanding your service offerings is also a way to stay relevant in the industry. Adding hardscaping, tree care, or outdoor lighting services to your business can attract new customers and increase revenue streams.

Continuous learning and adapting to changing customer demands are also critical. Attending industry conferences, workshops, and networking events can provide insights into emerging trends, best practices, and new opportunities for growth.

Creating a lawn  care business plan that takes into account industry trends and innovations can position your business for long-term success. By staying ahead of the curve, you can provide exceptional service, attract new customers, and maintain a competitive edge in the market.

In  conclusion , creating a successful lawn care business plan is crucial for anyone starting a lawn care business. It sets the foundation for a well-thought-out and profitable business that can thrive in a competitive industry. By following the comprehensive guide outlined in this article, you’ll be able to navigate the initial steps of starting a lawn care business, developing a business model, creating a business plan, conducting effective market research, crafting an effective marketing strategy, managing your finances, building a strong team, ensuring efficient operations, making financial projections, and adapting to market trends and innovations.

As you embark on your journey to start and grow your lawn care business, remember that it takes hard work, patience, and dedication to succeed. There will be challenges along the way, but with a solid business plan, a strong team, and a commitment to providing exceptional service to your customers, you can achieve your goals and realize your dreams.

So go ahead, create that lawn care business plan, and watch your business bloom!

Thank you for reading this comprehensive guide on creating a successful lawn care business plan.

We hope you found it helpful and informative.

Good luck on your entrepreneurial journey!

Q: What is the importance of having a lawn care business plan?

A: Having a well-thought-out lawn care business plan is crucial for success in the industry. It helps you outline your goals, strategies, and financial projections, providing a roadmap to guide your business decisions.

Q: What initial steps should I take when starting a lawn care business?

A: To  start a lawn care  business, you should begin by conducting market research to understand your target customers and competition. You should also create a unique selling proposition to differentiate yourself in the market. Additionally, make sure to meet all the legal requirements and obtain any necessary licenses for operating your business.

Q: What business models are available for a lawn care business?

A: There are different business models you can consider for a lawn care business, such as a solo operator, partnership, or franchise. Each model has its pros and cons, so it’s important to choose one that aligns with your goals and resources. You should also consider pricing strategies and conduct a competitive analysis to position your business effectively.

Q: How do I create a comprehensive lawn care business plan?

A:  Creating a lawn  care business plan involves several key steps. You should include sections such as an executive summary, company summary, and management plan. Additionally, a marketing plan and financial projections are crucial components of a comprehensive business plan.

Q: Why is market research important for a lawn care business?

A: Market research helps you understand your target markets, customer needs, and preferences. It also allows you to analyze your competitors and identify opportunities for growth and differentiation. By gathering market data, you can make informed business decisions and tailor your services to meet the demands of your customers.

Q: How can I develop an effective marketing strategy for my lawn care business?

A: Crafting an effective marketing strategy involves identifying your target audience, choosing the right marketing channels, and creating a strong brand. You should also focus on customer acquisition strategies and customer retention techniques to build a loyal customer base for your lawn care services.

Q: How should I manage the finances of my lawn care business?

A: Managing your finances involves creating a financial plan, budgeting, estimating startup costs, and forecasting revenue. It’s important to track key financial metrics and conduct profitability analysis to ensure the financial health of your business. You should also seek professional advice when needed and make strategic adjustments to achieve your financial goals.

Q: What is the importance of building a strong team for a lawn care business?

A: Building a skilled and dedicated team is essential for the success of a lawn care business. It allows you to provide quality services and maintain customer satisfaction. Recruiting, hiring, and training employees should be a focus, as well as fostering a positive work culture and providing opportunities for growth and development.

Q: How can I ensure efficient operations for my lawn care business?

A: Efficient operations are crucial for maximizing productivity and customer satisfaction. This involves proper equipment and supply management, effective scheduling and routing, and maintaining quality control. Streamlining processes and providing exceptional customer service are also important factors to consider for efficient operations.

Q: How do I create financial projections and evaluate the performance of my lawn care business?

A: Creating financial projections entails estimating revenue, expenses, and profits over a specific timeframe. It helps you assess the financial viability of your business and make informed decisions. Evaluating performance involves tracking key financial ratios and making adjustments as needed to achieve your business goals.

Q: Why is it important to adapt to market trends and innovations in the lawn care industry?

A: Staying up-to-date with market trends and embracing innovations is essential for the long-term success of a lawn care business. It allows you to offer new services, incorporate emerging technologies, and adopt sustainable practices. Continuous learning and adapting to changing customer demands help you stay ahead of the competition and grow your business .

Get tips & tricks on how to grow a profitable lawn care business delivered to you inbox every week. 

About the author

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Posts

Are Daisies Weeds or Flowers?

Are Daisies Weeds or Flowers? Daisies look great and can give the lawn a lovely carpet of white flowers with a yellow center come Spring. But are they a weed or a flower? It depends on who is looking at them and where they are. As a lawn care business owner, many customers constantly ask…

Can You Run a Lawn Care Business Without a Trailer?

Can You Run a Lawn Care Business Without a Trailer? These days, you see a lot of vehicles on the road pulling trailers packed with lawn care equipment. Pulling a trailer all day is hard work, and you must worry about parking or getting in and out of driveways. I have spent years towing a…

Dealing with Dogs on Lawns Lawn Care Business Tips

Dealing with Dogs on Lawns Keeping safe around dogs on the job. If you own a lawn mowing business, chances are you’ve had to deal with dogs at some point. After all, many homeowners have dogs, and you need to manage dogs while you’re working safely.  This blog post will share our top tips for safely…

No thanks, I’m not interested!

• Credit cards
• View all credit cards
• Banking guide
• Loans guide
• Insurance guide
• Personal finance
• View all personal finance
• Small business
• Small business guide
• View all taxes

You’re our first priority. Every time.

We believe everyone should be able to make financial decisions with confidence. And while our site doesn’t feature every company or financial product available on the market, we’re proud that the guidance we offer, the information we provide and the tools we create are objective, independent, straightforward — and free.

So how do we make money? Our partners compensate us. This may influence which products we review and write about (and where those products appear on the site), but it in no way affects our recommendations or advice, which are grounded in thousands of hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services. Here is a list of our partners .

How to Start a Landscaping or Lawn Care Business

Many, or all, of the products featured on this page are from our advertising partners who compensate us when you take certain actions on our website or click to take an action on their website. However, this does not influence our evaluations. Our opinions are our own. Here is a list of our partners and here's how we make money .

Anyone with a yard knows that maintaining it is a lot of work. So it's no surprise that there are so many landscaping businesses out there to help eliminate the need for mowing, weeding, treating and doing more lawn maintenance yourself.

If you, however, are someone who loves to do yard work and the smell of freshly cut grass or a newly mulched garden is your favorite, you may have wondered how to start a landscaping business of your own.

The landscaping business is booming; and if you live somewhere with a warm climate, you may be able to work nearly year-round. The landscape services industry makes $93 billion in revenue each year and employs more than 1 million people, according to the National Association of Landscape Professionals.

If this sounds like the right move for you, keep reading to find out how to start a landscaping business of your own.

How to start a landscaping business in 5 steps

Considering the range and depth of landscaping — from residential to commercial, maintenance to removal and designing to tree care — the economics of starting your own landscaping business are remarkably simple. It can be as easy as renting a lawnmower and knocking on doors.

“My previous company was a lawn care business that I grew from myself and a push mower to over 125 employees,” says Bryan Clayton, the founder of GreenPal, an online lawn care ordering service that is a bit like the Uber of landscaping.

“Most customers have to deal with shoddy and unprofessional competitors,” says Clayton. “Creating a successful landscaping business is almost easy if you simply answer the phone when your customer calls, return their voicemails promptly, and do the work that you agree to with your clientele.”

Sounds simple enough, right? But what else can a landscaping business owner do to move beyond the basics? Here are some tricks of the trade as you start your landscaping business.

1. Decide what services you want to offer and whether you want to rent or buy equipment

The first step to starting a landscaping business is to acquire your arsenal of landscaping equipment. Once you decide which actual services you want your landscaping business to offer, you'll know what equipment you need. Then it'll be time to decide whether you want to buy it outright or opt for the cheaper option of renting.

Starting out, you have the option to rent your equipment or to buy lower-grade equipment. But as your landscaping business grows, so will equipment needs and costs — and you could easily spend the same amount on maintaining cheap equipment as the price of purchasing higher-grade machines.

“Most landscape contractors will need to spend five to 10 hours a week maintaining their equipment at first by sharpening blades or changing oil, spark plugs, air filters, fuel filters, and so on,” says Clayton.

So what are the basics of good landscaping equipment you'll need to know when starting a landscaping business?

There are a handful of manual tools any good landscaper should have at their disposal: shovels (such as square-mouth, spade, and trench), wheelbarrows, tillers (such as rear-tine tillers or cultivators), and more powerful items like chainsaws and drills. But this isn’t where the real expenses lie. The cost of larger equipment might surprise you.

“Most people don't know this, but the riding lawnmowers that you see commercial landscape operators running cost over $12,000 themselves,” says Clayton.

Landscape contractors need to make even bigger investments, according to Clayton:

“Landscape contractors also need to purchase or finance a decent truck, which costs at least $10,000 used, and a trailer, which costs $5,000+,” Clayton says. “Also, for landscape construction, you will need in most cases a front-end loader, which will cost $10,000 to $50,000 by itself.”

All told, Clayton estimates that landscape construction and maintenance businesses need to bring between $40,000 to $50,000 worth of equipment to a customer’s property. That’s why you might want to start off with rentals — which puts set-up costs at a more reasonable ballpark of $3,000, according to Clayton — but don’t depend on them forever.

How much do you need?

with Fundera by NerdWallet

We’ll start with a brief questionnaire to better understand the unique needs of your business.

Once we uncover your personalized matches, our team will consult you on the process moving forward.

2. Get the required business insurance, licenses and EIN

There are a few necessary forms of business insurance you need to obtain to conduct business at all. The most important is general liability insurance, which covers everything from the cost of repairs to legal fees to damages that need to be paid out if you or an employee accidentally causes damage. Accidents — like running over a sprinkler head with the mower, for example — happen, and you want to be covered when they do.

You might also need workers' compensation insurance , depending on what state you’re operating in, though as Clayton puts it, “Many states require both insurances to operate a legitimate business regardless of whether you have employees or not.” Workers' comp covers you in the event an employee is injured on the job, from medical expenses to court costs.

Other forms of insurance that aren’t required, but may come in handy, include inland marine insurance (for coverage of goods damaged in transit), commercial auto insurance (you can’t use your personal vehicle for most of what you lug around and your personal policy won’t cover your commercial vehicles) and commercial umbrella insurance (which expands your coverage in case you’re hit with a major settlement).

Additionally, if you’re looking to apply pesticides as part of your services, most states have a pesticide charter that needs to be acquired. Clayton calls this “a very involved process” and doesn’t recommend it until you’re well-established in your field.

Before you start operating your business, make sure you also have any business licenses you need for the state you're operating in and that you've registered to pay taxes and received your employer identification number, also called a business tax ID number.

The rules around which business licenses you need and where to get them vary from state to state, so check the specifics for the state where your business will be operating before you start your landscaping business.

3. Get employment law liability insurance before you scale

Another form of insurance you'll need when starting a landscaping business is employment law liability insurance, which covers your business in case you make mistakes around calculating overtime and wage and hour violations.

Considering the uncertainty around the future of overtime wages, and the fact that many small-business owners tend to go it alone at first without the aid of a lawyer or an accountant, this insurance could be a life-saver — or more accurately, a business-saver.

Clayton describes his “personal nightmare” that resulted from not having this insurance as follows:

“In 2009 my company was audited by the Department of Labor and they determined that our crew leader managers could not be paid a salary — they needed to be paid as hourly wage employees,” he says. “This, in turn, kicked in additional overtime charges that were due to 80 employees, and it resulted in a $450,000 fine that my company had to pay.”

Not having that insurance almost killed Clayton’s company. Take his experience as a lesson that having that insurance in place — particularly before you scale — is crucial to your landscaping business.

4. Develop a marketing plan and decide on prices

When it comes to marketing your landscaping business, you already know where to start: Facebook and other social media, as well as SEO tactics, will increase your search visibility on Google and other search engines.

Of course, word-of-mouth marketing is always the best, especially in hyper-local markets, but that comes with doing good work overtime. So while you wait for the glowing reviews to be passed around town, consider setting up your social accounts first as you start your landscaping business.

Clayton says that mastering all of the typical marketing channels, and putting a starting budget of $500 to $2,000 in place to acquire your first 10 to 100 customers, is the best way to start. A digital marketing expert may be necessary to bring your game to the next level once you expand your landscaping business.

When you're first starting your landscaping business, you should also decide on the prices of your services so you can include those in your marketing efforts. Any potential customers will want to know what they'll be charged for the various landscaping services your business will offer.

When you're deciding on your rates, it's a good idea to check out the competition and see what prices similar businesses are offering, then go from there. But remember, you can always adjust rates as you go.

5. Get your business financials in order

When you're starting a landscaping business, it's crucial that you keep your finances on track. And we're probably past the days of using a pen and paper to keep track of all your business expenses, schedules, and accounts. Even spreadsheet applications, though capable of handling large quantities of information, are a bit outdated.

Luckily, there are plenty of business apps out there that can help your landscaping business operate more smoothly. There are apps and software to help with everything from inventory management and payroll to employee timesheets so you can focus on the important things — like actual landscaping work.

Clayton also recommends accounting software for new landscape contractors. You'll be able to manage invoices and, depending on the program, even automate fixed asset management.

LLC Formation

Starting a landscaping business: The economics

Most lawn care operators make between $30 and $50 per hour. If you’re interested in going further — if you feel like you have the work ethic, dedication, people skills and willingness to learn (be it about new technologies like management software or small-business marketing) — little is stopping you from starting your own landscaping business.

Clayton went on to sell his business in 2013, in the largest acquisition in the lawn care industry in a decade, before starting GreenPal. And remember: He got started on his own, with just a push mower to his name. Success isn’t guaranteed to everybody who gets into landscaping, but it’s a field that shows no sign of disappearing anytime soon. And there’s no time like the present to capitalize on people’s love of a well-manicured lawn.

This article originally appeared on JustBusiness, a subsidiary of NerdWallet.

On a similar note...

LIMITED TIME OFFER

Ink Business Unlimited® Credit Card

How To Create A Lawn Care Business Plan in 7 Steps

From grass to gardens and everything in between, you understand what’s needed to keep a yard healthy and beautiful. Unfortunately, landscaping expertise doesn’t always translate to business know-how. Even if you provide a premium level of service, you might lose out to competitors who have a better business plan. A lawn care business plan is a guide that outlines the strategy, goals, and operational details for your lawn care business. Here’s a complete rundown of what you need to know on how to create a lawn care business plan:

1. Understand What A Business Plan Is

2. estimate your startup costs, 3. establish your initial service offerings, 4. run a market analysis, cost-plus pricing, value-based pricing, 6. implement effective marketing strategies, 7. create a financial plan, final thoughts.

A business plan is a roadmap for your business. It describes where you are now, where you want to be in the future, and how you plan to achieve those goals. You can create a lawn service business plan at any point in the lifespan of your company. If you’re starting a lawn care business, developing a lawn service business plan for a lawn care start-up is the best way to maximize your limited financial resources as you buy equipment and enter the market. Likewise, lawn mowing business plans are also useful even if your company is several years old. A plan helps you assess the current health of your business and prepare for the future. It’s also a great tool if you’re changing, expanding, or shrinking the focus of your business. Most lawn care service business plans and lawn maintenance business plans adhere (more or less) to the following format: • Title Page with Table of Contents • Executive Summary • Business Description • Description of Product or Service Provided • Market Analysis • Analysis of Your Competition • Organizational Logistics, Operation, and Management • Financial Components • Any Relevant Documents Although it involves a fair amount of work, creating a lawn service business plan provides two benefits. First, it’s a helpful way to stay organized and avoid problems. Also, a lawn care business plan is used to attract investors and other financial opportunities.

Launching a lawn care business typically requires relatively high upfront costs because you need to buy a wide range of lawn care equipment . However, the money you spend today helps you deliver quality services that will help your business grow quickly and steadily. As detailed in How to Start a Successful Lawn Care Business , here’s a general breakdown of what you’ll need to buy: • Motorized equipment like lawnmowers, trimmers, and leaf blowers • Manual tools and supplies like rakes, shovels, lawn bags, and protective gear • Permits, sales tax licenses, and other regulatory requirements for your city • Field management software for tracking invoices , developing marketing strategies and a clear marketing plan, and more Your exact needs will vary when preparing your business plan for a lawn care startup. Initially, you can save by only purchasing gear for the core services you plan to offer – which brings us to the next item in your lawn service business plan.

You can’t offer a full range of services right off the bat. Instead, your service offerings – at least initially – will depend on a few factors: • The equipment you own • The services offered by your competitors • The services requested by customers in your area

The range of services outlined in your lawn care and landscaping business plan might encompass:

• Basic Lawn Mowing
• Lawn Edging
• Lawn Aeration
• Lawn Dethatching
• Lawn Seeding
• Leaf Removal
• Fertilization
• Weed Control
• Pest Control
• Sod Installation
• Artificial Turf Installation
• Tree Trimming
• Bush/Hedge Trimming
• Yard Cleanup
• Snow Removal

It is recommended to start with a core selection of services and gradually expand your offerings. This approach will allow you to build expertise and establish a solid customer base, providing a foundation for your company’s future growth.

The next part of your lawn care business plan is developing a market analysis . It’s an evaluation of how well-suited the market is for your lawn care business. Creating a market analysis might seem complicated, but it’s essentially nothing more than answering a few fairly simple questions. Identify Your Potential Customers First, who is your target market? You might feel tempted to answer with something like, “Everyone with a lawn.” However, that’s far too general. Instead, try to narrow down your target market as specifically as possible. Do you mainly provide service for residential or commercial customers? Are your customers looking for the lowest prices, fastest turnaround times, or something else? Your target market will depend on a few factors, such as: • The demographics of your service area • The geography and environment • The equipment you own Determining the first two requires research and an understanding of your community. Additionally, the services you provide are limited by the type of equipment you own and the size of your team. You can provide more services as your lawn care business grows. Assess Your Competition Another major aspect of a market analysis involves taking a closer look at your competition. If you’re lucky, you’ll launch your business in an area without much in the way of established lawn care providers. However, most likely, you’ll have competition. Pretend you’re a customer looking for lawn care services. Hop online and check out what options are available in your area. When researching your top competitors, focus on two factors: • Their prices • The services they provide Why would someone choose your competitor over you? Identifying what your competition does well allows you to tailor the services you provide. You can either offer a superior alternative at a better price or focus on services the competition doesn’t offer.

5. Determine Your Pricing Strategy

How much should you charge for your lawn care services ? Your lawn maintenance business plan should contain detailed pricing information. When creating a pricing structure, you have two options : • Cost-Plus Pricing • Value-Based Pricing

Cost-plus pricing is the most straightforward type. It’s the cost of the product plus a margin for profit. With lawn care, cost-plus pricing involves the following factors: • Labor costs • Material costs • Overhead costs • Profit Add them together to get the price of each service. Cost-plus is commonly used for physical goods. Many services, including lawn care services, determine costs with value-based pricing. Determining cost-plus pricing is both easy and difficult. Usually, you’ll have minimal issues figuring out the cost of labor and materials for a given job. However, determining indirect costs is often more confusing. Your prices for all services have to cover overhead costs such as marketing, equipment maintenance, office rental, and more. Most lawn care business owners don’t determine these costs on their own. Instead, they hire an accountant or bookkeeper. You don’t necessarily need a full-time accountant on staff, but you want to consult with one while setting up your pricing plan (and about once a year afterward to help you stay on track).

Read More: The Only Lawn Care Estimator You’ll Ever Need!

Value-based pricing is more subjective. It’s based on the perceived value the service has to a customer. In lawn care, customers are often willing to pay more for what they consider premium work. You can influence the perceived value of your services in a variety of ways. First, commit to performing quality work. If you mow in neat rows, trim the edges of the yard with precision, and otherwise pay lots of attention to the little details, customers will often consider you a premium-level service provider. Additionally, your teams should arrive on time, in matching uniforms, and with a consistent commitment to friendly and prompt customer service. A clean appearance and a positive attitude go a long way toward creating the appearance of premium service. In many ways, value-based pricing is as much based on psychology as on the actual quality of the work. Pricing is one of the most complicated aspects of developing lawn mowing business plans. For help, check out How to Set Lawn Care Pricing and Quotes .

You don’t want to create your lawn care business and then turn your attention to marketing later. Instead, marketing strategies should be woven into your lawn-mowing business plan from the initial stages. Fortunately, many effective lawn care marketing strategies don’t require much money as long as you’re willing to do some work. Hanging fliers on doors around the neighborhood is often a surprisingly effective way to drum up business. After all, you can see the best leads right from the curb. Leave a flier on the door of any house with an unkempt, overgrown lawn. Additionally, advertise your lawn care business while you work. Place a small sign with your company name on the yard while your crew provides services. Offer the homeowner a discount on their bill if you can leave your sign in their yard after the work is completed. Uniforms and truck logos also offer inexpensive marketing opportunities. Make sure your company name is visible on the sides of your vehicles. When your vehicles are parked on the street, passersby can then easily identify your company name. Marketing might feel a bit outside of your area of expertise. If you want help, consider lawn care business software . It helps you develop and implement a wide variety of marketing and advertising strategies, including customer tracking and seasonal specials. 

Finally, you want to end your lawn care business plan with a financial summary. It includes the following:

• Overview of the Lawn Care Business Model
• Initial or Necessary Startup Capital
• Details of Existing Loans (Including Purpose, Amount, Duration, and Interest Rate)
• Overhead Expenditures
• Projections of Revenue
• Financial Position Statement
• Statements of Profit and Loss
• Statements of Cash Flows
• Costs Related to Staffing
• Budget Allocation for Various Expenses
• Statement of Personal Finances

You want to project incoming and outgoing costs for at least one year. Ideally, you want your financial plan to include projects for years two and even three. Your financial plan is an important document when applying for a loan or other types of financing.

Operating a successful lawn care company requires more than just the ability to deliver excellent service. Developing a lawn care business plan for a lawn care startup helps you stay on a steady course during the sometimes-rocky early stages of running your business. Additionally, you’ll want lawn care software to help develop not only your lawn mowing business plan but also run the day-to-day aspects of your business. Contact RealGreen today to schedule a free software demonstration, even if you’re still in the early stages of creating your lawn care business.

Start Using Lawn Care Software!

Hosam Sayed is a Product Marketing Manager at WorkWave with extensive knowledge of B2B product and marketing positioning. When not in front of his computer, he can be found spending time with his family, enjoying outdoor activities, and working on perfecting the art of landscaping.

Related Posts

Top Lawn Care Truck Setups for Lawn and Landscaping Businesses

11 Best Lawn Care Route Planners for Lawn Care Businesses in 2024

Benefits of Professional Landscaping

Templates & Guides

Think of a lawn care business plan as a blueprint to help you build a thriving business.

A business plan identifies strategies and guides your decisions for efficient operations, effective marketing, and sustainable finances. It defines company goals and the actions you’ll take to reach them.

Entrepreneurs seeking funding to help run their lawn care businesses rely on business plans to demonstrate to lenders how they’ll achieve profitable results.

Download this lawn care business plan template to launch your startup successfully or boost lawn care company growth.

What Should a Great Lawn Care Business Plan Include?

Effective lawn service business plans look professional, are clearly organized, and are well-written. Here’s a step-by-step look at each section to help you craft an original and compelling business plan.

1. Executive Summary

The one- to two-page executive summary functions as an overview of your business plan. It’s easier to write this section last, after you’ve completed your business plan.

An executive summary provides a synopsis of your entire business plan. It should include:

Mission statement: Explain your company’s purpose and mission.

Services: Describe the business model of your lawn care and landscaping company’s services and competitive pricing strategies.

Market: Mention your target market, how your company meets a need, and niche offerings that set your company apart from the competition.

Financial projections: Summarize your financials and how you plan to achieve financial goals, especially in the first year.