COMMENTS

  1. (PDF) Leveraging Digital Innovation For Good? A Case Study of Grab, The

    leveraging technology to solve Southeast Asian's everyday challenges. This case invites students to. deconstruct the nascent Asia-driven SuperApp phenomena by analysing Grab's innovation ...

  2. Grab

    Grab — Case Study Grab is an app-based service provider that offers only ride-hailing, ride-sharing, and logistics services through its app. It operates in 8 countries mainly in Asia.

  3. PDF An analysis of the industry and business strategy of ride-hailing

    A case study of Grab business By Sasiwimol Wiengdee 591615077 Advisor Assistant Professor Dr. Chaiwat Nimanussornkul This research is a partial fulfillment of Course No. 751409 (Research Exercise in Current Economics Issues) The second semester of the Academic year 2019 Faculty of Economics, Chiang Mai University

  4. PDF Building a Sustainable Digital Supply Chain: The Case of Grab

    Grab has been chosen for this case study by the authors for the following reasons. First, Grab, which is based in Singapore, established its monopoly position in Southeast Asian countries, whose industrial situations are unique. Second, Grab is an exceptional business case regarding the digital transformation history in this region.

  5. (PDF) THE STUDY OF CUSTOMER SATISFACTION AMONG GRAB ...

    PDF | The successful emergence of sharing economy has received so many attentions from both organizations and customers. ... In this case study, Grab will be used to observe the impact of sha ring ...

  6. PDF The Study of Customer Satisfaction Among Grab Users in Kuala Lumpur

    Overview of Grab In this case study, Grab will be used to observe the impact of sharing economy model on customer satisfaction due to its high popularity in Kuala Lumpur, Malaysia. Grab is today a Southeast Asia leading super app, bringing services such as ride-hailing, food, delivery, payment, package, grocery and more all in one app.

  7. PDF Grab's Safer Everyday Tech Roadmap

    Case Study: GRAB Quick facts about Grab Grab is a Southeast Asian super app that provides transportation, logistics, and financial services. Founding year: 2012 Footprint: Grab offers services in Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Headquartered in Singapore, it has additional offices in

  8. RESEARCH PAPER (CASE STUDY OF GRABCAR DRIVER)

    Download Free PDF. Download Free PDF. RESEARCH PAPER (CASE STUDY OF GRABCAR DRIVER) ... APPROVAL SHEET This is to certify that this research study entitled "Wheels of the Grab Go Round and Round: A Case Study of a GrabCar Driver in Taguig City, Philippines" presented orally and submitted by Nicole Kharylle N. Antonio, Luis Fabienne B ...

  9. (PDF) Wheels of the Grab Go Round and Round: A Case Study of a GrabCar

    In this study, case study method will be used wherein the researchers are focused to a full-time GrabCar driver in Taguig City and will conduct an in-depth interview and observation to the respondent.

  10. The Grab Way

    public schools. This case study and BBOP made us realise that businesses can create double bottom lines—i.e. deliver profits and social impact at the same time—and sparked a dream of building a company that would be a force for good for Southeast Asia (SEA), the place we call home. This dream led to the founding of MyTeksi in 2012.

  11. Grab.in: Enabling Hyperlocal

    The case on Grab.in analyzes the hyperlocal delivery business in India, and provides details on how the founders built a business around outsourced delivery of food, grocery, and e-commerce packages. Through meticulously evolved business operations, the founders of Grab have ensured sustenance of the delivery outsourcing model by alleviating business outlets of having to maintain in-house ...

  12. PDF How Grab Singapore used Outbrain to Drive Acquisition & ROI

    How Grab Singapore used Outbrain . to Drive Acquisition & ROI. CASE STUDY • Awareness & Education around becoming a Grab driver • Conversions: new drivers' recruitment, in line with a Cost Per Acquisition goal range. Objectives. Grab uses data and technology to improve everything from transportation to payments across a region of more ...

  13. PDF GRAB: JUST A SPAC-ULATION?

    sponsor shares to Grab's endowment fund was a big draw.47 The donated shares would go to the GrabForGood Fund "to support programs with long-term social and environmental impact".48 Grab president Ming Maa (Maa) stated that Grab's decision to merge with Altimeter was driven by "a desire to find committed, long-term investment partners who

  14. PDF Grab casestudy v2 R3

    CASE STUDY: GRAB • E˜ectively target as many customers as possible • Execute personalised engagement with maximum e˚ciency With Grab having over 150,000 merchants, millions of users, and multiple services — GrabCar, GrabPay, GrabFood, and more — across the Southeast Asian region, they were faced with a mammoth challenge to: THE CHALLENGE

  15. Grab Case Study

    Grab Case Study - Free download as PDF File (.pdf), Text File (.txt) or read online for free. Grab Case Study, SWOT Analysis

  16. Grab Transport

    The case study explains how the company handled these challenges with help from Google. Peggy Zhu, Head of Performance Marketing at Grab, attributes a large amount of the company's marketing success to Google's App Campaign platform. After just 6 months of using App Campaign, Grab saw a noticeable uplift in app downloads, as well as ...

  17. Digital Transformation for Sustainability in Asia: Grab Case Study

    Digital Transformation for Sustainability in Asia: Grab Case Study. June 2023. DOI: 10.4018/978-1-6684-8613-9.ch003. In book: Perspectives on the Transition Toward Green and Climate Neutral ...

  18. Grab Case Study: How Grab Becomes A Super App?

    Step 4: Back-end & Front-end Development. The most prolonged and most significant step in this process is the app development itself. To be specific, the back-end and front-end development of the app. Two teams of developers simultaneously create the back-end and the front-end of the taxi app like Grab.

  19. Grab Case Study

    Grab has raised $4 billion from investors led by Softbank. The company has acquired Uber's regional business in exchange of a 27.5% stake. Grab has the highest value of any startups in South-East Asia, at $6 billion. Competition. One of their major competitors in the region is the Indonesian company Go-Jek.

  20. Grab Case Study Summary.pdf

    Grab Taxi - What's the tech got to do with it? Grab taxi is a smartphone application-based taxi booking platform that uses mapping and location sharing technology was founded as a startup in Malaysia by Anthony, a Harvard University Graduate. Primary reasons for starting an app-based taxi system were to clear the mess of the existing system where the taxi drivers tried to scam the tourists ...

  21. (PDF) Grab Mobile App: A UX Assessment on Mobile Devices

    PDF | This study assesses the usability of a mobile car Grab application. ... other studies that applied case study for usability evaluation are 14.28%. ... This study give an impact to Grab ...

  22. Case Study Grab.pdf

    View Case Study Grab.pdf from ACCOUNTING 151 at University Teknology Mara Campus Arau, Perlis - Malaysia. Issue - (during) Grab experienced a huge loss as their business suffered due to the ... Conclusion - lesson learned from this case study In conclusion, the Grab case study provides insightful information about the adaptability and ...