security services proposal cover letter

Proposal Templates > Security Proposal Template

Security Proposal Template

If you work in the security world you know how important a professional and persuasive security proposal can be when it comes to securing new contracts. We’ve taken the guesswork out of putting together impressive looking proposals with our free and fillable security proposal template that can be customized to your needs in minutes. Edit, deliver, and track your proposal, then get approval with built-in eSignatures.    

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Must-Have Security Guard Services Proposal Templates with Samples and Examples

Sapna Singh

Security services are critical in controlling infractions, maintaining workplace discipline, and guaranteeing adherence to laws and regulations.

Globally, the market for security services is expanding. Recently, the New York City’s subway system operator announced a plan to spend $2.2 million monthly on private security officers to combat crime and improve public safety. Virginia, a state in the United States, signed an agreement with a private security firm to transport mental health patients. G4S, Securitas AB, ADT Corporation, AlliedBarton, DynCorp, GardaWorld, and other security-related companies are some of the leading global security companies that provide services to governments, multinational enterprises, NGOs, corporations, and individuals.

Explore our exclusive Security Proposal Templates  to display your security guard services , illustrations of the technologies you employ, and endorsements.

Security services: The comprehensive workforce for security mechanism s

Security guards serve as an additional pair of eyes and ears of law-enforcement agencies. The guards are trained to identify hazards, and their presence instills a feeling of security. Their demand is rising as people become more security-conscious due to concerns over terrorism and a low police-to-citizen ratio.

Check out our ready-to-use Cyber Security Proposal Templates  to help potential clients understand the importance of data security and how your organization can help.

This blog is an excellent resource for security service companies or agencies looking to demonstrate their knowledge and flawless value delivery. SlideTeam’s list of ‘ Must-Have Security Guard Services Proposal Templates ’ can help you clarify the specifics of your security services. These templates will assist you in outlining the packages you provide as a business and describe in detail what the other party will benefit from hiring your services. Highlight your armed security, bodyguards, video surveillance, patrol guards, event security guards, and other professionals who protect assets by monitoring, reporting, and defending against security breaches. The 100% customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Use SlideTeam’s PowerPoint Templates to market your dependable, high-quality security services to your corporate clients

Template 1: cover letter for security guard services proposal.

Security services are a vital component of every organization for maintaining safety standards. Use this PPT Template to create an eye-catching cover letter for your security services proposal. This template includes information on safety offerings, special operations response teams, and safety planning to improve the protection of assets, facilities, employees, and clients. It will reflect your personality,  vision, and offerings.. Use this presentation to give  future bosses  a concise summary of your qualifications, traits, and accomplishments. Get it now!

Download this template

Template 2: Our Services PPT

Use this PowerPoint Template to outline  your security company's services. This is an important component of a security services proposal since it presents thorough safety offerings for personal safety, health facilities, special event security, and other business kinds. This document will help you persuade the clients that you are the best in the industry. This will supplement your study into the sorts and levels of security required by your prospective clients, allowing you to tailor your services accordingly. Use this presentation template to make this part of the proposal more customer-centric. Grab it now!

Template 3: Service Specializations

Use this PowerPoint Presentation to highlight your security firm's unrivaled security services and specializations in the industry. This section of the security services proposal will help you stand out from the crowd by highlighting your safety standards, safety planning strategies, and specialties that others may lack. This slide is a perfect approach to discuss numerous properties that  your services can secure, such as hotels, apartment complexes, building sites, entertainment facilities, etc. Use this download to demonstrate your security service's instant value to a company in a variety of ways. Save it now!

Template 4: Customized Plan for Security Guard Services Proposal

Safety planning is critical for understanding the vulnerabilities of all possible scenarios. Use this PPT Template to create a detailed description of your customized security services strategy for your client. This is a crucial safety standard to follow when organizing your package to meet your clients needs. It consists of four steps: discovery, site surveys and security analysis, plan presentation and contract signing, staffing, training and implementation, reporting and evaluation to construct a framework of security rules and procedures. Get it now!

Template 5: Investment

Use this PPT Template to show a breakdown of your security offerings' pricing structure. Security services proposal should include all rates based on client needs and job requirements, taking into account aspects such as armed or unarmed guards, requested training level, and essential factors. This tool will assist clients in determining how much they need to invest to feel safe and at ease. This allows you to include the wage rates for all staff, security guards, security equipment, etc., that your organization provides to secure the premises. Use this presentation template to provide an exact estimate of all the costs that the client will bear if he hires you. Get it now!

Template 6: About Us Template

Use this PPT Template to demonstrate your security services company's mission and personality. This section highlights your company's achievements, history, mission, vision, safety standards, and other important information that must be presented to your client in the security services proposal. Use it as a marketing tool to entice potential customers with the history and aspirations of your organization. This presentation will assist you in developing this foundational page to demonstrate your security firm's experience, authority, and dependability. Get it now!

Illustrate your philosophy and your expertise as a security service.

A security services proposal informs prospects about the security services provided by your company. Use SlideTeam’s PPT Templates to develop a customized security proposal that illustrates a wide range of security services to help individuals, corporations, and organizations protect their property, assets, and things.

PS Want to record every detail of the incidents that occurred during the security lapse? Check out SlideTeam’s Top 5 Security Report Templates   to create detailed and actionable reports to secure your company and its employees.

FAQs ON SECURITY GUARD SERVICE PROPOSAL

What should be included in a security proposal.

A security proposal should include details such as an overview of the security company, its modes of operation, the services it offers, and a security contract defining payment, conditions, liability, termination, modification, and applicable law.

What is the significance of security services?

Security services are significant for the following reasons:

• They contribute to the prevention of unlawful physical access.
• They give physical security.
• They provide employees, clients, and virtually everyone involved in a firm with a sense of security.
• Security services help to workplace safety by protecting your property and belongings.
• Maintains decorum and relieves employees of the responsibility of entertaining unwanted visitors.

What is a security services plan?

A security plan is a set of procedures and paperwork that outline, explain, and teach your employees about necessary security measures. Its purpose is to improve and sustain security by analyzing security risks, designing techniques to tackle security concerns, assessing existing security programs on a regular basis and building new ones as needed, and formalizing security occurrence reporting standards. Risk assessment, access control, security systems, emergency preparation, training, and education are all vital components.

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Business Proposal Templates

Security Services Proposal

A security services proposal is a document that is prepared by a security services company to offer it as a proposal to the client company, seeking a security service. Security is a critical issue and hence, the client companies often want to hire expert security companies for the security provision in their working vicinity.

A proposal is a promotion…

When a company is preparing the security services proposal, it should use it to promote itself so that it can woo the client company to accept its proposal. As this proposal is like a marketing instrument, it signifies its importance and that is why it should be prepared carefully while considering the following points:

• The proposal should be comprehensive, professional, and formal.
• The probability of a successful proposal is highly dependent on its persuasiveness.
• The benefits of a secure environment that can be enjoyed with the contract should be emphasized.
• The cover page, usually the first thing to be glanced at, should be attractive enough with all the relevant details so that, it would convince the client to go through the whole document as well.
• The terms and conditions need to be practical and the details of provided services should be clearly stated to avoid any confusion in the future.

Designing from scratch or using a pre-designed format…

When a security services company is preparing a proposal for a client, it can design the document from scratch or use any of the available ready-made templates. If the company opts for the second option, it can simply download the template and customize it on the basis of its requirements. In addition, the pre-designed templates save time and effort for the company as well.

After the designing part, the details that need to be included are to be selected by the company. This is dependent on what the company perceives are the important and attractive details as well as what the client is demanding to know.

Different proposals for different clients…

As these two factors may vary from client to client, it suggests that a different proposal would be prepared for every different client. However, the general details in all the proposals are usually the same, which are:

• Executive summary/introduction.
• Company profile.
• Contract details, such as the security services, employed software, and other technologies, duration, etc.
• Benefits to the client, especially in terms of high security.
• The competitive edge of the company.
• Costs and charges.
• Persuasive and convincing statements.
• Terms and conditions.

When the client goes through the proposal, it may accept or reject it. If it feels that the security environment would improve at a feasible cost, it would accept the proposal and make the deal to enjoy the security services of the selected company.

However, if the client does not deem the proposal to be practical, it would reject the proposal, wasting the time and money of the company. In addition, the company may have to seek other clients to provide their services to. At one time, a company may serve several clients.

Sample Proposal Template

Proposal cover letter.

I am a retired army security officer and have served the nation for a long period of 20 years. I joined US Army to serve the people and be useful to them. I feel immensely proud of my association with the army as it has been one of the best times of my life.

I served in the capacity of a security guard and was stationed at different places. I have moved a lot during my service and worked with many people which added enough experience to my portfolio. In the capacity of a security guard, my job description was to transport ammunition and other required stuff to the soldiers at a different location. Although, every soldier carries their essentials with them, many times they need more ammunition when the target is bigger than anticipated.

Transporting goods during crisis time is very difficult because you have to be extra cautious and aware of every movement around you. A simple mistake or judgment call can put you away from your people for an indefinite time.

After spending a good portion of my life in difficult situations, I retired from the army with honor. It is not easy to earn a livelihood as a veteran because people do not prefer to hire army personnel. Therefore, I decided to start my own business as a security firm that provides security services to anyone in need. As a veteran, I am fully trained and can also train other individuals if needed.

I seek to hire other retired army personnel as they would be already trained for unforeseen tasks which can be very useful. I have already devised a proposal for my business and attached it with the following letter to seek approval from XYZ Services.

Anxiously awaiting your response.

Derek Shepherd Retired Army Officer

Introduction

Security services are defined as the agencies that provide security for any and every valuable on a contractual basis. These firms or agencies can be government-based or privately owned and provide services to every individual or company who can hire them.

Agencies hire professionals and experienced individuals for the role of security guards. Before hiring, a proper background check of every individual is conducted to ensure they have a clean slate and would not cause any harm to the clients and the agency.

Security services can provide protection from violence, theft, vandalism, abduction, protection, and much more. There are categories of guards within an agency based on their knowledge and experience and they are hired on that. They can be hired for

• Storage spaces
• Intelligence theft
• Personal guards

Security guards can provide protection to different buildings and are different from regular police as they are an important component of keeping the environment safe in public places and avoiding any situation of crowds and fights. Whereas police usually entertain a scene after the crime has taken place and havoc has been created.

Security guards are already at places before the police but they cannot take the law into their hands by making arrests, they can just smoothly deter the crowd and their presence keeps the culprits refrain from attacking.

In addition, various security services firms also provide the facility of guards with equipped intelligence to safeguard software and other essentials from computers or laptops. These guards are capable of building firewalls around the system of home locks and computers that protect data from thieves and allow them to trace them and make them hold accountable.

Being a veteran, I have experienced many near-to-death situations, but I was always prepared for those during my training therefore it did not scare me but setting up a firm and working with civilians can be difficult as they are not trained for any hostile situation and security guards are limited in the benefits provided to them.

The difficult task of setting up can be achieved by following the below-mentioned objectives

• Renting a place for setting up an office and other essentials to start the firm
• Purchasing high-quality equipment for guards
• Contacting retired army personnel and other experienced people for the job
• Setting up a training session to train the guards and also evaluate their responses
• Making connections with law enforcement and other such agencies to help each other during a crisis
• Conducting a session on the use of firearms to teach interested individuals
• Making connections at different avenues to expand the client horizon
• Using effective marketing strategies to let people know about the provided security services

Significance

The significance of private security guards cannot be compared as the local police are unable to protect us from the ongoing situation of crisis. The police are involved after the deed is done and people have suffered therefore, it is crucial to help your owners and not depend on the government. The significance of security services can be highlighted from the following points

• Security guards can work their magic just by their presence as their visibility is an alarm for the culprits to stay away from the guarded area.
• Moreover, active guards who walk around the guarded area, and observe live CCTV footage, are enough to prevent a crime.
• All the security guards are vigilant and active, if burglars do a little research and find guards sleeping on duty then doing the crime is a piece of cake but active guards can be seen from far and take care of the situation.
• All the guards are trained to smell, observe, see a minute change in the scenario and react according to what they are taught. They are very diligent on the job and keep a check on everything and every person.
• Every security guard is trained to actively response in case of any suspicious activity. They are not allowed to use arms but can deactivate the culprit successfully by using different techniques.

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Security Proposal

A security proposal is a professional document created by a security company given to a prospective client who requires security services. This Security Proposal template from Jotform Sign comes with a customizable cover page and introductory letter. You can also fill out details about your company, staff, services offered, proposed services, and terms and conditions. Share it with clients via email to seamlessly gather e-signatures from any device. You’ll receive a finalized document once both parties have signed.

Customizing this Security Proposal is a snap with Jotform Sign’s no-code online builder. Drag and drop to add or edit form fields, include your personal branding, change fonts and colors, and make other cosmetic changes. You can also set up an automated signing order to receive signatures in a timely manner.

More templates like this

Free Business Proposal Template

Getting your business off the ground is no small task and might require gathering funding from investors. With Jotform Sign’s free business proposal template, you can present your new business’s needs, ideas, and benefits to potential investors — making it easier to get their buy-in.A business proposal template is a tool for entrepreneurs to quickly and effectively create professional business proposals without having to start from scratch. Just create and customize your proposal, then send it to your investors and other stakeholders for their e-signatures.Need to make changes to your business proposal template? No problem! With Jotform, you can drag and drop elements to personalize your proposal and match your company branding. You can add or remove form fields, create an automated signing order for multiple investors, upload logos and branding, and choose fonts and colors that work best for you. Work smarter with Jotform Sign!

Free Project Proposal Template

Don’t waste time creating multiple project proposals from scratch. With Jotform Sign’s ready-made Project Proposal template, you can generate and customize a professional-looking proposal that includes details such as an overview and description of the project, resources and budget, project goals, expected outcomes, and more. Update the wording however you see fit, then share it with clients via email to seamlessly gather e-signatures from any device.Want to personalize this Free Project Proposal to match your company’s branding with Jotform White Labeling? No problem! Using our powerful online builder, you can add or edit form fields, upload your logo and branding, include images, change fonts and colors, and make other design changes without any coding. Once both you and your client have signed this proposal, you’ll automatically receive a finalized document — ready to share, download, and print for your records.

Mobile App Development Proposal Template

Create a Mobile App Development Proposal Template that works for all occasions with Jotform Sign. With our entirely online signature and feedback collection process, you’ll be able to manage and reference signatures from your team members in one convenient place. Share via email or embed in your online team portal.Customizing this Mobile App Development Proposal Template is simple and efficient with Jotform Sign. Update the terms and conditions, add or remove form fields, change fonts and colors, and make other cosmetic changes with no coding required. Create your app proposal, send it straight to your team, and start collecting signatures and feedback instantly. Collaborate smarter with Jotform. To collect e-signatures on any device, create an e-sign document with Jotform Sign.

These templates are suggested forms only. If you're using a form as a contract, or to gather personal (or personal health) info, or for some other purpose with legal implications, we recommend that you do your homework to ensure you are complying with applicable laws and that you consult an attorney before relying on any particular form.

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Free Security Proposal Template That Wins Clients

This proven proposal template won over $23,000,000 of business for our security customers in 2023 alone. The text, images, colours, your logo - it's all 100% editable.

A look at everything in this Security Proposal Template

Visually stunning cover.

The first thing your client sees is a beautifully designed cover, fit for a world-class security company. If the cover doesn't impress them, it's always going to be an uphill struggle from there. You can change the text, your logo, and the background image if you like - this gets you started.

Pre-written services section

Writing about what you do is hard. How much is too much? Will the client understand it? Completely valid questions and ones you don't need to worry about now.

In this security proposal template, the page detailing the work you're going to do is done, the structure is laid out. You just need to add a few client specifics when you use it.

Like with this entire proposal, it's all editable - the colors, the text, images, layout - everything.

Process and timescales

Explaining the security installation process can be difficult. You want to give enough detail, but not so much that it seems overwhelming. Fortunately, this has been battle tested and is the perfect amount of information. You can tweak it to suit your exact process.

Case study example

The number of security companies that simply put examples of their work in their proposal templates is shocking. It's not enough. If you want to be taken seriously, you need to show that you understood the client's needs and came up with a solution that was successful.

In this security proposal template, we've set out an example case study. All you need to do is replace our example with one of yours and use the structure we've used.

Getting pricing right in the security industry is difficult. In this automatically calculated pricing table, all you do is put the numbers in, type a quick 1-line description of the service and the quote part of your proposal is done. If you want to charge per hour, sell in quantities, or have optional up-sell products, you can do that, too.

Next steps with digital signing

One of the biggest reasons businesses don't win work is not giving clear instructions on how to buy from them. This proposal template comes with a 'Next Steps' page which you shouldn't need to alter at all. Simply detail the next steps your client will go through and ask them to sign digitally by typing their name and clicking Accept.

Our digital signatures are 100% legal and compliant. When your client signs, you can see your digital signature certificate in your Better Proposals account.

Pre-written contract

Every service business needs a contract with its clients. The security industry is no exception. We've scoured the world for experts to lend the contracts they use in their businesses for you to use.

We're not legal professionals and don't play them on the internet, but if you're not using anything at all, this will likely be a great start. That said, get a legal professional to read it over.

Take payments from your clients

Getting paid - it's the hardest thing to do in business. The sooner and the easier you can get that money in your account, the better.

Using our integrations with Stripe, PayPal and GoCardless, you can take a payment from your client the moment they sign your proposal. Then, if needed, you can also start a subscription.

Don't take just our word for it

Here is what some of our 10,000 users across the globe have to say

Sara K. CEO & Founder

Shade O. Business Owner

Brent R. Marketing and Advertising

150+ other free proposal templates just like these are also available inside Better Proposals

Out of everyone, insurance specialists should understand the value of a good insurance proposal. To save you both time and money, use our pre-written insurance proposal that will put your clients at ease.

Our legal services proposal is fully customizable and lets you explain your services like consultations, contract review and creation, compliance issues, legal check-ups and more. This legal services proposal will help your legal team win more deals.

Your entertainment proposal template needs to cover multiple events - weddings, parties, conferences, and more. Customize our entertainment proposal to win new clients.

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Import your contacts from a CRM, receive payments, chat with prospects and manage projects. All in once place. See all integrations

Your questions, answered

Common questions about plans, designs and security

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Security Proposal Template To Close Deals

This example security proposal template helps illustrate your philosophy and your expertise as a security service.

Showcase the full range of security guard services you provide, examples of technology you use, and testimonials. Also, provide your client with a thorough description of their plan, including customized or standard plans, site security analysis, plan presentation, and implementation.

All of our proposal templates are 100% customizable so you can edit the copy, design, images, and layout to fit your business, brand, and projects.

Get 60% faster sign off with our online signature tool and get paid right in your proposal with Stripe.

All Proposify proposal templates are 100% customizable.

Event Management Proposal Template

This proposal sample can be customized by event management companies to quote their event planning services.

Hotel Event Venue Proposal Template

Hotels and other venues offering event services for conferences, weddings, and meetings will find this venue proposal example helpful in formatting new business quotes.

Learn why over 10,000 businesses love Proposify

Drag & drop library sections

Managing proposals is a breeze in Proposify. Save all your case studies, fees, images and team bios all in one central library.

Tag them, search them and drop them into your layout. Proposals just got... dare we say... fun?

Online previews & signatures

No more emailing big PDFs, printing and shipping proposals or faxing back signatures (ugh). Your client gets a branded, interactive proposal they can sign off electronically. No need for extra software or logins. Oh, and we tell you as soon as your client opens it.

Track everything

Keep a pulse on your the sales pipeline of your agency. Proposify lets you know your close rate, which sections of your proposals get viewed and for how long, and all kinds of insight into what goes into your most successful proposals so you can sell smarter.

Sync up your other apps

Proposals are just one part of your agency sales process. We tie together your other software, so you can import contacts from your CRM, auto create deals and generate invoices in your accounting software. We are regularly adding new integrations.

Customer Support to the Rescue

We understand that when you’ve got questions, especially when you’re on a tight proposal deadline, you NEED answers. Our customer happiness specialists are at the ready, armed with friendly, helpful, timely support by email or online messaging. We’re here to help, regardless of which you plan you’re on or if you’re just taking us for a test drive.

We Keep Your Data Safe and Private

When it comes to protecting your private information, we’ve got it locked down tighter than Alcatraz. We partner with Amazon Web Services, use 128-bit SSL encryption, and create daily backups. And we never, EVER disclose any data to third-parties without your permission. Rest easy, nothing’s getting out of here alive.

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How To Write a Security Proposal For Potential Clients

When starting a security company , one of the most important things you will do is write security proposals to potential clients. A security proposal is a document that outlines the services your company offers, as well as the benefits of using your services. It is an important tool for marketing your security company, and can help you win new business.

In this article, we help you write security proposals and explain the elements.

Who Needs a Security Proposal?

Security proposals are important for security companies because they allow clients to see what services the company can provide and how much they will cost. They also help to establish trust between the security company and the client.

Clients do not always expect security proposals, but they will appreciate it when they are given one. A security proposal is a document that outlines the security services that a company can provide to a potential client. It is an important document, as it helps to show potential clients what services a security company can offer, and it can help to persuade them to choose your security company over others. There are many elements that go into making a great security proposal.

If you have a security company, make sure you are writing security proposals and sending them to potential clients. It could help you land some new business!

What Is a Security Proposal?

A security proposal is a document that outlines the security services that a company can provide to a potential client. It is an important document, as it helps to show potential clients what services a security company can offer, and it can help to persuade them to choose your security company over others. There are many elements that go into making a great security proposal.

Elements of a Security Services Proposal

When writing a security proposal, there are many elements that you will need to include. The following are some of the most important:

– Introduction

– Company Overview

– Services Offered

– Benefits of Using Your Services

– Pricing

– Conclusion

Let’s dig deeper into these elements.

Introduction

The introduction should briefly introduce your security company and explain what services you offer. It should also include a brief overview of the benefits of using your services.

Company Overview

In the company overview, you should provide more information about your security company, including its history, experience, and qualifications. You should also explain why you are the best security company for the client’s needs.

Services Offered

In this section, you should describe the security services that you offer in detail. This should include the type of security services offered, as well as what is included in each service.

Benefits of Using Your Services

This section should outline the benefits that the client will receive by using your security services. This could include increased security, peace of mind, reduced costs, and more.

In this section, you should provide pricing information for each of the security services that you offer. This should include a breakdown of the cost of services.

Are Security Proposal Templates Effective?

It can be hard to write a security proposal from scratch. A security proposal template can help you create a professional security proposal quickly and easily. There are many templates available online, or you can use proposal software to help you create your security proposal.

Security proposal templates can be a useful tool, as they can help to save time and ensure that your proposal is well-organized and professional.

If you decide to use a security proposal template, make sure to customize it to fit your security company’s unique needs and services. This will help to make sure that your proposal stands out from the rest.

Can I Use Proposal Software for Security Companies?

Yes, there are many types of proposal software that are specifically designed for security companies. This software can help you create proposals quickly and easily, and it often includes built-in templates that you can use.

When looking for proposal software, it is important to find software that fits your needs and is affordable. There are many types of proposal software available, and the cost can vary depending on the software you choose.

It is important to find software that is easy to use and helps you create professional proposals quickly and easily. When looking for proposal software, be sure to consider the cost, ease of use, and features.

Security proposals can help security companies land new business, as they outline the security services that a company can provide to a potential client. If you follow these tips, you can create a security proposal that is sure to impress potential clients.

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How to write a proposal cover letter [with example]

Why you need the ultimate library for your rfp responses.

Selling & Enablement

Updated: Mar 1st, 2024

Like the devilishly tempting Hostess Ding Dongs treat, a proposal cover letter has to be short, sweet, and dense. Unlike that aforementioned hockey puck of delectability, proposal cover letters cannot be mass-produced. To write a proposal cover letter with nary a wasted word, you first need to understand its strategic significance in the overall proposal.

I’ve spent more than 17 years on proposals and have written hundreds of proposal cover letters. When I started, we printed out proposals and created huge binders to share with reviewers. Reviewers would open the binders to see the proposal cover letter, then an RFP executive summary , and then dig into the proposal itself. Binders are part of a bygone era; there’s been a big digital shift since I started.

Requests for paperless submissions and the growing popularity of online portals has altered the strategic significance of the proposal cover letter. It’s gone from a “must-have” element, to a “nice-to-have” one. My background is predominantly healthcare and insurance. Anecdotally, maybe only 30% of requests for proposals (RFPs) in healthcare and insurance request executive summaries while most volunteer that a cover letter is optional. If they give you an option, take it.

Some online portals don’t even give you an opportunity to include extra documents like cover letters. In such cases, you now have to include the cover letter as part of your proposal PDF. At the same time, RFPs are more complex than ever, requiring more details in submitted proposals. Issuers expect you to have your content in order, and a lot of it.

Speaking of issuers and what they’re looking for in proposal cover letters: They don’t need information that they can find on your website, that they can Google, or that sounds canned. They want to make sure you’ve reviewed the RFP requirements, and it’s absolutely essential to hit them with that up front, in your proposal cover letter. Especially if your solution meets all of the issuer’s requirements. Emphasize that fact simply and directly.

What is a proposal cover letter?

The proposal cover letter is meant to frame up your RFP proposal. It’s not a rehashing of the proposal or executive summary . It’s a vehicle to thank the issuer for the opportunity to respond, to say, “We’ve seen your business requirements and composed this proposal because we think we’re the best partner for you.” Think of it as the bow on your RFP proposal package.

Whether paper, PDF, or stone tablet, one thing that hasn’t changed about the proposal cover letter is that it’s your first opportunity to declare the value propositions that differentiate yours from competitive proposals. These value props will be the threads that weave through your proposal, from cover letter, to executive summary, to answers to questions.

As far as length, I aim for a page and a half when I write proposal cover letters. Try to keep it under two. Go longer only if a template or specific framework for the cover letter is provided by the issuer, which is sometimes the case in government RFPs.

Why a good proposal cover letter matters

RFP reviewers will be looking for deviations in responses. Deviations among responders as well as deviations from their (the issuers) requirements.

When you can write a cover letter and state, “After reviewing the RFP, we are confident that our solution meets all requirements and detail that fact in our proposal,” you make a compelling argument for reviewers to concentrate on how your proposal illustrates how you solve problems. They’ll notice cover letters that do not mention something that direct, and will review those proposals to look for where the solutions fall short.

When should you write the proposal cover letter?

It’s page one so it should be written first, right? Not necessarily. I’m a proponent of writing the executive summary first, the cover letter second, and then building the proposal. Certainly review the RFP first so you can determine what it’s asking for. But don’t just jump into a response from there. Take the time to establish the value props that will make it a cohesive proposal.

Writing the executive summary first helps you formulate your argument and determine which content you’ll need for the proposal. Once you know what you need to be persuasive and how you can solve the issuer’s problem, then you can develop the three-to-five value props (I try to boil it down to three solid, unique value props) that you can define in the proposal cover letter.

Who signs the proposal cover letter?

Notice I didn’t title this section, “Who writes the proposal cover letter?” The person who writes it and the person who signs it may not be one and the same.

If your proposal team is fortunate enough to have a dedicated writer, then have them write the letter based on input from the frontline sales rep. Whoever writes the letter must be fully informed of response strategy and have intimate knowledge of the proposal and executive summary. Strategy, voice, and style need to be consistent across all documents (cover letter, executive summary, and proposal).

Who signs it depends on a variety of factors. In most cases, the frontline sales rep will sign the proposal cover letter. They have the relationship, own the strategy, and likely conducted the discovery that informed the proposal. However, it’s not uncommon for an executive sponsor such as a VP of sales to sign. The thinking being that executive reviewers may appreciate seeing a proposal that’s been vetted by a fellow executive.

There are also those cases when the executive of executives, the CEO, signs the letter. There are two common scenarios for this play. One, the RFP may be large enough to represent a significant percentage of a responder’s annual revenue. Two, the responding organization is concerned with appearing relatively small, and in an effort to improve its stature, seals the proposal with a CEO’s signature.

There’s definitely some gamesmanship at play here. Even so, the name on the letter will never overshadow the content of the proposal.

7 steps to write a proposal cover letter

The compact nature of the proposal cover letter makes it difficult to fit everything in one or two pages. Good writers are valuable assets in these instances. Every proposal cover letter should contain the following sections:

• Thank the issuer (and broker, where applicable) for the opportunity.
• Recite your understanding of the opportunity to validate that you reviewed the RFP requirements.
• List your abilities to meet requirements. If you can meet all of them, lead with that fact.
• Describe your value propositions. You’re trying to portray that, “This is what we bring to the table, and that’s why we’re the best choice.”
• Provide a high-level future snapshot of what business will look like after your solution is chosen.
• Conclude with a persuasive delivery of your understanding of next steps: “We look forward to the opportunity to discuss our proposal further.” Show that you’re able and willing to move forward in the sales lifecycle.
• Sign it from the frontline sales representative or executive sponsor. This should not look like a form letter from the organization as a whole.

3 common mistakes to avoid

Beyond the mistakes of not including a proposal cover letter at all or writing one that’s too long, proofread your next letter for the following mistakes before sending it.

• Avoid repeating anything from the executive summary or proposal. Those documents need to live on their own, just like the proposal cover letter.
• Don’t waste space with your resume. Something like this… Responsive’s growing list of 600+ clients including 40+ Fortune 500 organizations continue to take advantage of our one-of-a-kind Unlimited User licensing model, expanding their usage on the platform to scale organizational success. With Responsive as their team’s support system, every day they break down silos by facilitating collaboration and efficiency in their RFx response process ….is boilerplate that can appear elsewhere in the proposal or not at all, given that it’s likely available to the issuer on your corporate website.
• If a broker is involved, thank them, too. The proposal cover letter is also an opportunity to directly address the issuer. This can be particularly valuable when a broker is involved. Some issuers rely on RFP brokers to sift through responses to make sure only the best possible solutions get serious consideration. Ignore these brokers at your peril. While the response and executive summary will address the issuer and the problem at hand, the cover letter is where you can give a nod to the broker. Acknowledging their involvement in the process and thanking them for the opportunity as well will at the very least alert all reviewers that you paid close attention to the RFP requirements.
• Don’t guess. Make sure you or someone on your team does the legwork and discovery to inform your response strategy. The more you have to guess, the longer the letter will take to write.

Proposal cover letter example

Feel free to use the proposal cover letter example below as a template for your next letter. One of the many advantages of proposal software such as Responsive is the automation of the cover letter process. Don’t get me wrong, you still have to write it, but RFP software helps:

• Access and write in the template within the platform (no need to toggle back and forth between a word processor and whatever application you’re using to build your proposal)
• Include identical brand elements as the proposal and executive summary
• Add the cover letter to the front of the proposal and/or executive summary when you output it for submission

When you use the following example, you’ll need to swap out the RFPIO-centric items with your own company and solution information as well as the custom value props for that specific proposal. The three value props highlighted in the example are Salesforce integration, data security, and customer support. For your letter, these will be specific to your solution and the problem stated in the RFP.

Hi [Issuer(s) first name(s)],

Thank you for considering Responsive as your potential vendor for RFP automation software. We are cognizant of the effort it takes to make a selection like this, so we very much appreciate the opportunity. First and foremost, Responsive meets all of the requirements detailed in your RFP. That’s illustrated in greater detail in this proposal. In the meantime, the following capabilities make us confident that Responsive is the most qualified company and solution for [issuing company name’s] [RFP title].

• Helping businesses improve and scale their RFP response process for greater efficiency. The time and resource savings reported to us from our clients has allowed them to participate in more proposals and provide high-quality responses that create additional revenue opportunities.
• Automating the import and export functions, centralizing content for RFPs, and facilitating collaboration among key stakeholders.
• Managing knowledge and content through our AI-enabled Content Library .
• Giving clear visibility into the entire RFP process through reports and dashboards—including project status and progress, and analytics for actionable insights.

We know that it’s important for [issuing company name] to find a solution with a strong integration with Salesforce. This proposal details Responsive’s integration with Salesforce , and how it will work for you. In addition to that, Responsive’s open API allows for integrations with many other technologies for cloud-storage, collaboration, and other desired platforms.

We also take your data security concerns highlighted in the RFP very seriously. You can be assured that your data will be safe and accessible. We work with a variety of enterprise customers and understand the necessary level of security that is required. From the beginning, we made it a priority to build security right into Responsive’s technology, which we continue to maintain. We are SOC 2 and ISO27001 certified, while continuing to pursue other best-in-class certifications to ensure security.

Regarding your requirement for ongoing support following implementation: When it comes to customer support, our technical and account managers are high performers. We have an expert group of 110 nimble programmers and developers who are always ready to provide quick technical fixes (that you can request right within the solution). Our reliable and attentive account team is ready to fully support [company name] should we move forward as your vendor.

Upon deploying Responsive, it’s intuitive user experience is simple to get used to. You’ll also get free access to Responsive Academy for all your training needs, now and in the future. Getting started is as simple as loading that first project. The whole team will be collaborating from there. As your Content Library grows, machine learning will provide more and more automation opportunities. It won’t be long before you see a drastic uptick in proposal quality and number of proposals submitted.

If you’re interested in comparing our solution to other comparable tools, we recommend that you visit software review platform G2 Crowd’s top RFP Solutions grid . This information is based on user satisfaction and places Responsive at the top in all categories.

We look forward to the opportunity to discuss our proposal further. We appreciate your consideration, and wish you luck on your selection.

Thanks, [Signee’s name] [Signee’s title]

You should have it “cover”-ed from here

If you’ve done your research and client discovery, and you know the value props specific to the RFP that you’ve already reviewed, then letter writing will go fast. The better you know the client and people involved, the easier it is going to be for you to tailor the proposal cover letter, the executive summary, and, most importantly, the RFP proposal.

To learn more about how Responsive can help you write better proposal cover letters, schedule a demo today!

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29+ SAMPLE Security Services Proposal in PDF

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Screenshots of 4 of 7 pages of this sample. Click the PDF View link above to see more. The complete sample is included in every Proposal Pack and the included Wizard software can build you an editable version in Word that will be in the design theme you purchased. You can purchase a different design theme than the sample is illustrated with.

1. Get a Proposal Pack such as Security #8.

This sample was created using the design theme Proposal Pack Security #8 . You can recreate this same sample using any of our Proposal Pack design themes and have it customized for your business.

We include this Security Services Proposal in PDF and editable Word format chapters that can be customized using the included Wizard software.

To create your customized proposal using your logo and colors, get Proposal Pack for Any Business . We include this sample in every Proposal Pack.

2. Download and install after ordering.

Once you have ordered and downloaded your Proposal Pack you will have all the content you need to get started.

3. Set up the included Wizard software.

While the Wizard software makes the process more efficient, you can manually assemble your version of this sample using the content provided and just a Word processor.

4. Import the Quick Start layout titled 'Security Services Proposal'.

The included Proposal Pack Wizard software makes creating a customized version of this document speedy and efficient. The sample content is in Word format documents, so you can also use the sample text without using our Wizard software.

5. Customize the template with your information.

You can customize the layout with different chapters, change the order of chapters, import your content and information, change the visual design, edit the text, and more. You have complete control over customizing this sample.

Security Services Proposal

Facilities Personnel Security for Cascade BioChem Research

Cascade BioChem Research is in need of both improved facilities and personnel security. Svetner Security has made preliminary analysis of where improvements are needed and required and have included our analysis below. Svetner Security has the experience and personnel to provide all of your security needs. Svetner Security has identified the following vulnerable areas in facilities technology and storage.

We find your greatest vulnerabilities lie in your storage areas which is commonly the least secure of facilities. Some of the following needs must be addressed in order to comply with the new Homeland Security Act of but we suggest correcting all vulnerabilities in order to avoid legal complications information breaches and theft.

All chemicals and controlled substances must be recorded in chemical survey assessment and submitted to DHS. Depending on the risk category you are assigned by DHS as result of your chemical survey you will be asked to comply with additional regulations. Access to your chemical storage area needs to be restricted to authorized personnel only. We suggest that you increase your restrictions to the facility by building 6 foot fence topped with barbed wire and having only one main gate with key card access that can track entries.

Advanced tracking of chemical use needs to be put in place. As of now research personnel are estimating their chemical usage which could lead not only to non compliance but also to theft. Access to your pharmaceutical storage area needs to be restricted to only few key personnel who are monitored. These key personnel will use advanced technology to track pharmaceuticals.

Your policies to date do comply with federal guidelines but we find that drug theft by employees is becoming an increasing problem for many companies. All employees who have job descriptions that don’t necessitate access should be immediately restricted. While your technology facilities are protected very well electronically we find that the site itself has numerous vulnerabilities.

As of now your personnel need key card only at the outside entrance. Secure data storage information is currently accessible to all technology personnel and needs to be restricted. Secure servers further need to be placed in separate locked area rather than in the main area and only authorized personnel should have access to that area. While the visitor parking area is fine your employee parking areas are not secure and are very dark.

We suggest key card access to all employee parking areas because they border secure facilities. We further suggest you double the lighting in all employee parking areas. Your basement passageways lead to secure areas including one of your research labs but because of lack of use the passageways are not monitored by surveillance. This needs to be corrected immediately.

Svetner Security has identified the following vulnerable areas in personnel. While we admire your respect for employee privacy we must point out that your company has some serious vulnerabilities and that theft from employees is by far more serious problem than most companies are willing to admit. Again we suggest correcting all vulnerabilities in order to avoid legal complications information breaches and theft. We further suggest that key personnel be given executive bodyguard services.

Employees and researchers leaving the facility are not monitored which could lead to significant loss from theft. We suggest employees leave by the main entrance where they can use their key card to exit and submit to searches by authorized officers. You employ some highly regarded and very well known bio chemical researchers.

Their knowledge of developments makes them vulnerability because personal threat for their safety exists post 11. These researchers need to be given bodyguard services en route to and from work and while they travel. You employ large contingency of researchers and assistants who could be enticed to take their knowledge to competing companies. Right now no strategies for prevention exist except legal contract.

It is our view that legal contracts can be fought in court at great expense to your company. In addition legal contract does no good once the information has been leaked. We need to implement policy and procedure for the way their research is stored and accessed.

Your maintenance staff have access to some highly secure areas but have not gone through stringent enough background check. Further some of your maintenance personnel have worked here for almost decade but without continuing security checks. This needs to be remedied immediately. Production workers are not being searched for pharmaceuticals when they leave the production facility.

We suggest that you implement policy and procedure that will allow these employees to be searched. Some of your chemical storage personnel have not had adequate emergency training and lack knowledge of post 11 handling and storage procedures. Security is always of primary importance. Listed below are the measures proposed to ensure security on this project and suggested schedule of implementation.

Employee Regulation

Implement policy and procedure whereby all employees enter and exit by main entrance with keycards and submit to standard searches by December 31. Provide key personnel and top level researchers with executive bodyguard services while traveling. Implement immediately.

Implement policy and procedure for accessing and storing secure data and research by December 31. Perform background and security clearance checks on all maintenance personnel and for any employee who has access to secure information or controlled substances. Begin immediately. Facilities Security Implement suggested facilities security upgrades fencing key card access restrictions parking improvements data storage security increased surveillance immediately.

Implement tracking of all chemicals controlled substances and pharmaceuticals by January 31. Train facilities personnel for emergency situations. Training should be complete by December 31.

Improve security by placing full time on site guards throughout the campus. Some guards will patrol other guards will be stationary at key points such as the visitor’s entrance the main employee entrance and the access point to the chemical storage facility. Department of Homeland Security Compliance Complete Chemical Survey and submit to DHS immediately.

Comply with all regulations based on DHS risk category. This will be ongoing. About us – Svetner Security has provided advanced security for biological chemical and pharmaceutical companies for the past ten years.

Our goal is to provide you with security options that meet DHS compliance and protect your company from threat and theft. We employ only highly trained officers who have obtained their CPSO Chemical Security Officer designation. Our security officers are often military trained.

All our officers are able to handle security threats and are trained in conflict resolution anti terrorism and safety. We can provide you with your choice of security officers in uniform or low profile business casual officers. Our most recent services reflect the policies of the Department of Homeland Security Act of which outlines regulations for chemical and pharmaceutical companies.

You can be assured that we will work with you on compliance of these regulations. Svetner Security is headquartered in Fresno CA but contracts out security throughout the state of California. Services – Site Vulnerability Assessments Security Plans Executive Bodyguard Services Coordination of Technology Security Upgrades Physical and Perimeter Security Services and DHS Compliance.

How to Contact Svetner Security If you need to contact us for any reason you can reach us at Svetner Security. I’d like to thank you for taking the time to meet with Svetner Security to formulate security plan for your company. Understand that you have not previously contracted out for security services but do have state of the art surveillance system already in place.

However with new federal regulations requirements your facilities and staff will have to answer to much higher standards than ever required before for chemical and pharmaceutical companies. We can supply you with both on site security services and executive bodyguard services to meet your needs and to ensure that all federal guidelines are continually met. We have spent considerable time this past week performing site vulnerability assessments the results of which you will find on our Needs Assessment Forms. We do prefer that we start on site at Cascade BioChem next week so that over the course of the continuing month we can refine our assessments and goals as we further evaluate your staff.

We can take care of all your security needs and provide you with officers specifically trained with the CPSO designation Chemical Security Officer. In addition for your executive bodyguard services we have highly trained officers who can assume low profile while protecting your executives. We have successfully served many high tech companies in the California area and have helped many of the same companies meet and exceed federal guidelines. Please do not hesitate to let us know any further needs you may have.

Will be on site at your facilities conducting further analysis next week and will need to meet with you in person late next week to finalize plans costs and contracts. Svetner Security will provide you with the best possible services.

Proposal Pack Wizard is a really exceptional unique application to make any type of high quality proposal for your client. Easy to use so anyone can quickly make a proposal for their business or client purpose .You don’t need a lot of study or spending time for this so just easy to create like a ready-made form. So I highly recommended this product to anyone who are professional freelancer, business man or multinational company."

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FREE 11+ Security Proposal Samples in PDF

Security companies offer security services to other companies who are in need or who demand security services. There are many types of security services being offered and the competition is tough in this business industry. A security proposal is a document that is written by a security company detailing what the companies does, its achievements, the services that they offer, etc. A well-written proposal is the key to getting the job that your client offers. Proposal writing is both a difficult and easy thing to do. The difficult part is writing a persuasive one while the easy part is determining the contents the proposal. Here are some sample proposals that can help you easily make that happen.

Security Proposal Samples

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Size: 200 KB

A security service business proposal template is something that you should have if you own a security business. This document must be ready whenever you need it or whenever you have new or prospective clients who are looking into doing business with you. The advantage of using a proposal template is that it makes your task easier and quicker to do. So the next time you think of finding ways to get things done, be sure to include a template in you plans.

Size: 927 KB

What do clients want to know about your security business? They not only want to know what your business does or how many clients you have had in the past, but they also want to know how you hire your security personal, how you train them and what things you do to keep the safety and security of the company you are providing the services with. You can properly and proudly discuss this in your security proposal and the best reference you can get to help you properly position the details is through this  security services proposal sample template. Check it out now and you will never regret it!

Size: 643 KB

The primary goal statement of a security business is the provision of reliable and high quality security services to all of your business clients. To do that you will need a really good security proposal where you can tell all about your business and at the same time one that you can execute or implement without fail. This sample is a good source of information to help you get the contents of your proposal right.

Size: 32 KB

Clients can also call out to security companies if they need security services. They just need to submit or publish a request for proposal for security services which contains all of the details of how they want to the proposal to be formatted and written. Often included in the request for proposal are proposal templates and other forms that will complete the transaction. Interested companies must follow the provided guidelines or they may not be entertained at all. It also makes the selection process easier for the client.

Size: 24 KB

Companies can hire both armed and unarmed security guards depending on their needs or preferences. If you have noticed, not all guards you see are armed with guns. Some of them are only armed with short wooden or metal clubs. If your business offers both armed and unarmed security manual personnel, then you will need to make sure to have it specified in your proposal, especially in the part where you write the scope of services. Here is a sample that you can take a look at and get ideas from.

Size: 339 KB

Here is another request for proposal sample that you can use as reference to help you come up with your own personalized request for proposal document. This security business proposal sample is focused both on providing security and protection. Interested security companies can respond to this request by writing and submitting a proposal based on the provided guidelines. Use this sample as your reference so that you can come up with your own unique request for proposal or proposal document.

Size: 83 KB

A master plan is a comprehensive and dynamic log-term plan that is used to guide future growth and development. Including such plan in your security proposal will most likely impress your clients and will convince them to sign up for a long-term service contract with your security company. Now that is an achievement you don’t want to miss. You will need all the help that you can get and for that we recommend that you check out this safety and security master plan proposal sample.

Size: 295 KB

Aside from hiring security guards to watch over and ensure the physical safety of your employees and business premises, there are also security companies that provide computer security. Computer security deals mostly with keeping data and other technology based information or equipment in your company safe and out of reach of outsiders. This sample computer security proposal for small businesses is what a computer service proposal looks like. You can use the sample as a reference for writing your very own proposal.

Size: 68 KB

This network and information security proposal sample is similar to that of a computer security proposal in so many ways. That is because they both provide services that help secure data and other information out of reach of outsiders or wrong doers, like fraudsters or information thieves. The sample also makes a good material that you can use as a reference list .

HIPAA stands for Health Insurance Portability and Accountability Act which is United States legislation that provides data privacy and security provisions for medical information. Use this proposal sample if you need help with getting ideas or research information sheet for your own work.

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Proposal template bundle, free 9+ security services proposal templates in pdf | ms word, 1. security services request for proposal template, 2. sample security services request proposal, 3. request for proposal security services, 4. simple security services request proposal, 5. basic security services proposal, 6. security services proposal example, 7. security guard services proposal, 8. standard security services proposal, 9. formal security services proposal template, 10. security services proposal format, 5-steps to prepare the security service proposal, faq’s, how does the security service proposal work, why do you need the security service proposal, according to whose perspective develop the security service proposal is established, what are the contents of the security service proposal, proposal templates.

A security service proposal is that the written enclosure that’s ready by a security service proposal company to supply it as a proposal to the shopper company , searching for the protection service. Security may be an essential issue and thence, the shopper firms typically wish to rent the professional security firms for the protection provision at their operating neighborhood. Once a corporation getting ready the protection services proposal, it uses it to push itself so it will woo the shopper company to simply accept the proposal.

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Step 1: Including Executive Summary

Step 2: including the introductory part, step 3: the services offered, step 4: including project schedule, step 5: mention the pricing, more in proposal templates, security guard services invitation template, maintenance notice template, security proposal template, security service level agreement template, physical security policy template, corporate security policy template, service evaluation template, security site visit report template, cybersecurity bill of materials template, security badge template.

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