disadvantages of visual aids in presentation

Visual Aids in Speeches: When to use them and when to not?

So much of the content we consume is visual. It is no wonder it can enhance the impact of your speech as well.

They can be a great tool for the audience to follow your speeches more clearly. Especially if your speech is demonstrative, adding visual aids will only benefit your overall presentation.

When you are giving a public speech, you want the audience to ideally listen to the message you are trying to convey.

However, there are many types of visual aids that can add a refreshing aid to your main message. 

Table of Contents

What are visual aids?

Attractiveness, appropriateness, preparing your visual aids, during the presentation, other helpful tips for visual aids:, credibility, distraction, design problems, wrapping up,.

Visual aids can include a wide variety of items such as handouts, slides, videos, posters, models, and more.

The purpose of these visual aids is to reinforce your main message. There are many reasons why you might consider adding visual aids to your presentation. Some of them can be as follows:

• Present clear examples.
• Provide a concise summary.
• Emphasize your points.
• Add credibility through references and facts.
• Give clear demonstrations.
• Help the audience understand better.
• Reduce the number of spoken words. For instance: showing a visual graph than boring your audience with data.
• Create a stronger impact. For instance: if your presentation is on the environmental risks of plastic usage, you may show images of the negative effects of plastics on marine life and pollution rather than simply describing this. Try to envision what you want your audience to feel – do you want them to empathize, feel sad, happy, or angry? Plan accordingly.
• Reiterate and make your points memorable.
• Engage the audience and maintain their interest.

Things to keep in mind when using visual aids

While visual aids are certainly a great addition to your speech, you still want to make sure that they do not distract from your main message.

It is very easy to go overboard with visual aids. This is why we have below a convenient checklist of things to keep in mind when using visual aids:

You need to ensure that the visual aids you pick are relevant to your speech. You want your visual aids to add to your message.

Often you see speakers hand out flyers or sheets during their presentations. This is very distracting and ensures that you are wasting valuable stage time as well.

The best time to provide these handouts is after your speech so they can have a brief overview of your speech. You can also provide them before your speech provided that they have enough time to skim through and then pay attention to your speech.

When using slides, font size is an important factor. The same is the case with charts, whiteboards, posters, and so on.

You have to be considerate about the audience that is listening in from the back of the room.

There is no point in incorporating visual aids if everyone is straining to see them. Once you decide to use these additional materials, make sure it is visible and legible.

Variation refers to when you are looking to use multiple types of visual aids. Typically, we recommend you stick to one variety as multiple may be difficult to manage.

However, if you feel that it is supportive of your speech, you can definitely go for it. Just make sure that the variation adds further intrigue.

Try not to throw too much data at them, such as charts, graphs, and more. If your speech is data-centric, try to make it visually appealing by experimenting with the variety of visual aids at your disposal.

When it comes to visual aids, pay attention to quality. If you’re not particularly adept at the software needed for your presentation, try to get help from someone who is.

Cluttered or unorganized visual aids can harm your speech more than not using them entirely. You want to make sure that anything you display does not take away from your credibility.

Make sure that your visual aids match your message. For instance: you typically wouldn’t use charts and data for a humorous speech.

Never use visual aids just for the sake of using them and make sure that it is appropriate to the message of your speech. 

Types of visual aids

There are a variety of visual aids. From slides to posters and models, you need to decide which will suit your presentation as well as your audience.

PowerPoint or Google Slides are a fairly common visual aid used in presentations. Nowadays, with all the widely available themes, both premium and free, it has become easy to create professional-looking slides within minutes. This is a great medium and can be quite versatile if you know what you’re doing. If you are an Apple IOS user , you can try pages or Google slides.

From simple bullet points to picture slides, PowerPoint is a surefire to take your public speaking to the next level.

With simple modifications and reorganization, you can take your visual content to the next level. You can experiment with colors and pictures.

There is a good reason why PowerPoint has stood the test of time as an effective visual aid. They’re easy to make and visible to a wide audience.

If incorporated well, it can work great with your presented speech. However, it is easy to go wrong with this. Ensure you don’t go overboard with the colors and keep the slides professional.

• Use a plain and simple background.
• Stick to one or two fonts and font sizes.
• Avoid large blocks of text and use bullet points to summarise key points.
• Avoid using multi-colored texts that can be difficult to read.
• Try to limit the number of important points you add to one screen.
• Use a larger font size so that the whole room can follow.
• If there is a lot of detail, you might want to provide handouts so that the information is easy to understand.
• Use your slides only to enhance your presentation and be prepared for technical glitches.
• Don’t try to add too many images or animations without a purpose so as to avoid any unnecessary distractions.
• There is always a risk for technical glitches. As such, come prepared with handouts or be prepared to go without the visual aids if needed.

Whiteboards

Whiteboards are an excellent visual aid for a speech. These are best fitted for when you need to explain complex processes.

It is also useful when the audience needs to follow along to a cycle or if your speech includes complex phrases.

Whiteboards can be a great tool in audience participation. You can jot down any suggestions made by the audience.

They can also display key points of information throughout the meeting to keep your message centered.

• If you’re going to be changing the information repeatedly, make sure that the audience has had the time to properly understand the message before erasing.
• Make sure you write in big block letters that are easily visible and legible.
• Try not to have your back facing the audience for too long.
• Practice well beforehand as you want to avoid any hand tremors as you write in front of the audience.

When addressing a larger audience, you might want to make sure that the audience can easily access visual aids.

In these cases, it is best to go for handouts. These are handy summaries that contain the key points from your speech.

It will make it easy for your listeners to follow. When it comes to slides or whiteboard information, there is always a chance that the audience might not be keeping up.

However, if they have their personal handout, they can glance at this information and keep track of the main message. This is also much more effective than having the audience have to take notes.

• Usually, handouts are given at the end of your presentation so that the audience has a handy reminder of your key message.
• Try not to interrupt the flow of your speech by distributing them during your speech.
• If you are handing these out at the beginning of your speech, try not to overload the paper with too much information. You might end up overwhelming the audience, and they might not end up paying attention to your speech.
• Make sure your handout includes the graphs, charts, or any other visual data that you may have in your speech. This will help them grasp the impact much more easily.

Flip charts are quite an old-school visual aid. However, they are the best option when you want to present at a budget but don’t have the tech needed on hand.

Flip charts act as a great supplement to your spoken information. The drawback is that these often limit you to smaller audiences.

The information needs to be easily visible, which is more likely for smaller groups. This does make it perfect for team meetings and brainstorming ideas.

You can have your key points easily displayed or include charts and graphs as you go. Instead of having a consistent topic displayed like a whiteboard or having to turn your back to the audience as you erase and rewrite, you can simply flip the pages and carry on.

• Make sure you check the order of the charts beforehand and have extra sheets on hand should you need them.
• Try not to stuff too much information into one chart. Limit your key points so that your information is easy to follow.
• Separate different inks for different information. For instance, use red ink to highlight anything important so that the information does not get lost in the mix.
• Use large letters that are easy to read.
• Before you begin your speech, check with the audience whether or not they can clearly see the charts.
• Practice beforehand so that your speech is well in tune with your speech before you go in front of the audience.
• When summarizing, flip back through the main charts so the audience can recollect more easily.

Posters are a great visual aid, especially when you are trying to promote an event or occasion.

They are portable, budget-friendly, and will not require any technology on board. These are usually more suited for informal events but can also be used to jazz up any formal presentation.

Unlike the other options, posters can typically be as complex and detailed as you want them to be or as the budget allows for it to be.

• Incorporate attractive colors.
• Use block letters and experiment with fonts.
• Try to stick to one message per poster.
• Posters are more suitable to smaller audiences due to.
• For a larger audience, visibility can be a big problem, so unless you have multiple posters on hand, we’d recommend against it.

Products or Objects

Products or objects can be an excellent way to give the audience a visual demonstration. This can include small-scale versions of your products or detailed models.

You can have multiple objects depending on the audience size. These can add a lot more interaction as the audience can feel more immersed in your presentation. Products are the best for when you need to demonstrate an experiment.

• If the audience is small, you can pass the object around, but remember to plan these gaps into your speech time so that they don’t miss out on key points.
• If the audience is large, you might need multiple objects or allot a larger time slot so that the audience can follow your presentation properly.
• Spend some time explaining the object and your purpose for demonstrating it.
• Do not display the audience until it’s time for the demonstration, as it might be distracting for the audience. 
• For demonstrative presentations, try to move slowly so that it is easy to follow. Repeat the key steps of the experiment and make sure you check with the audience to see if they are on track.

What are the things you need to keep in mind once you decide to incorporate visual aids into the presentation?

There is a lot of preparation that goes into a successful visual aids demonstration. Here are a few tips on how you can prepare to ensure that nothing goes wrong on your big day:

• Before picking your visual aid medium, think about whether or not it adequately supports your message. Are you clear on what the audience’s focus should be on?
• Check the order of the slides or charts beforehand. Make sure that your speech and visual aids are in tune so that it is easy for the audience to follow. 
• Any form of visual aids you pick needs to look clean and professional. 
• Make sure you use clear images or fonts.
• Keep the theme, colors, and fonts consistent as you can risk looking cluttered otherwise.
• Try to use visual representations of data such as graphs and charts over tabular data.
• Never include blocks of text as it might confuse the audience on whether to read or follow your vocal speech.
• Use bullet points for your main messages.
• Do not overwhelm the audience with more than one key message at once.
• It is easy to go overboard with visual aids. Make sure they are only used to enhance your message and do not take over your presentation.
• Always be prepared to give the speech without your visual aids in case of any technical problems. Your presentation should never depend on your visual aids.
• Whenever you have moving components in your presentation, you should practice well and minimize any chances of mishaps on the day of the demonstration. 
• Try to practice in front of smaller audiences so that you can catch any mistakes that you may have missed. 

So you’ve prepared your visual aids, there are still a couple of things you need to keep in mind during the presentation. These things are important in order to ensure that the audience receives the full impact of the visual aids that you have incorporated.

• There’s no point in using visual aids that aren’t visible. Make sure the audience, both in the front and back, can clearly see the information presented.
• Don’t turn your back to the audience unless absolutely unnecessary.
• Make sure you practice well so that you are not reading off your visual aids.
• Explain the object properly so that the audience can understand what to pay attention to.
• Visual aids can be quite distracting to the audience, so make sure to only display it when necessary. Once you are done using the aid, remove it so that the focus of the audience returns back to you.

Using a visual aid comes with quite a lot of advantages. However, it can be easy to miss little things that might end up ruining your presentation. Here are some additional tips to help guide you:

• Try to avoid flashy colors or switch between too many colors as it might be distracting for the listeners. For example, shades of blue or yellow might be way too loud for an official presentation.
• Static images tend to bore the audience, and they might lose interest, so make sure you switch the slides and charts around with your speech.
• Keep your visual aids clean and professional. Try not to use animations, stickers, or WordArt unless appropriate for your audience.
• Try to stick to a single font or at most two fonts to maintain consistency in your presentation.
• Use different font sizes or bold lettering to effectively present your data.

Should you use visual aids in your speech?

You’ve learned how to use visual aids, but you might still be wondering whether it is, in fact, a good addition to your speech itself.

Ask yourself: What could I show (or demonstrate) that would enhance my presentation? Remember, It is better to go for a few simple and well-prepared props than to go overboard and overwhelm the audience. It’s completely okay if you decide that props are not for you and modify your topic accordingly.

Think about it. 

If you were sitting in the audience, would you like to only hear about a holiday in Russia? Or would it be better to see pictures? Wouldn’t that be a more immersive experience?

What about if the speaker included souvenirs and sweets?

Do the same with your topic at hand. Does your topic require you to present data that can be presented better? Would a colorful poster boost initiative from your audience members?

If yes, then it’s time to get yourself some visual aids.

If you’re still confused then take a brief look at the pros and cons of using visual aids in your speech:

Pros of using visual aids:

Here are the main advantages of incorporating visual aids in your presentation:

Using only one medium can get repetitive and boring. Besides, there is only so much transition that you can introduce.

With visual aids, you can explain concepts or events much more efficiently.

Rather than explain the steps and risk losing the audience’s focus, you can simply use bullet points to keep them on track.

Similarly, using pictures makes the audience feel as though they are a part of this experience itself.

Especially when you are trying to evoke a feeling in your audience, images of the devastating impacts of deforestation on wildlife will be much more effective in convincing the listeners to take a stand for climate change than sheer numbers. Emotion is a powerful tool, and clarity is a step closer to mastering it.

For a public speech, being a gifted orator definitely takes you a long way. However, credibility is earned through facts. You are more likely to sway the audience in your favor if you come armed with references.

Even when it comes to statistics, a visual representation will add a lot more credibility to your presentation. The audience will find it easier to connect and will be paying a lot more attention to your words.

Cons of using visual aids:

Here are the main disadvantages of incorporating visual aids in your presentation:

It is easy to go overboard with visual aids. The wrong color combination or illegible fonts are common mistakes that might risk you losing your credibility in front of the audience.

Many speakers are not well versed or lack the practice required. As a result, there can be a lot of fumbling, which also adds to the distraction.

Most people do not double-check their presented information. Apparent mistakes can have the audience doubting you. Therefore, if you’re not entirely sure that the visual aids will add to your presentation, then it is better to go without you. 

You need to make sure that the visual aids you use match the audience you will be addressing.

There can be a lot of design problems while doing so. For instance: if you’re giving a persuasive speech, it is vital that you design your slides or posters to look as inviting as possible.

Similarly, no matter how good you think your images are, there is a risk of putting too much information onto your slides.

Many speakers do not spend enough time learning exactly how to use visual aids, and it ends up doing more harm than good.

And there you go, folks! Visual aids are an excellent addition to your public speech. They can add not just clarity and credibility but also emotion and connection to your message.

For a more extended presentation, these can help to keep the audience’s attention going. Mastering visual aids can add that effortless charm to your public speech.

However, it is essential to know when to use them and when to avoid them. Similarly, if you do decide to add these visual aids, then it’s better to come prepared and practice until they become a natural part of your presentation.

We hope our tips and tricks help you in delivering a rocking performance. All the best!

Advantages and Disadvantages of Visual Communication 

Table of Contents

In today’s world, visual communication has become an increasingly popular way to convey messages. Whether it’s through images, videos, or infographics, visuals can be a powerful tool in conveying information. However, like any communication method, there are also advantages and disadvantages to using visual communication. In this blog, we will explore the merits and demerits of visual communication and how to use it effectively.

What is visual communication? 

Visual communication involves utilizing visual components to express ideas or information. This type of communication relies on visual aids such as images, graphics, videos, animations, and diagrams, to enhance the meaning and impact of a message

Visual communication can take many forms, including graphic design, professional picture editing , illustration, animation, and video. By combining visuals with text and other design elements, visual communication can create a dynamic and engaging user experience that can capture and hold the viewer’s attention. 

The purpose of visual communication can range from providing information to persuading an audience, making it an essential aspect of marketing, advertising, and branding. Visual communication can be used across a variety of mediums, including print, digital, and social media, and the ability to convert image to video can enhance the impact of visual communication on these platforms. 

Check out our detailed guide on: Visual Communication: Examples, Types, Elements & Importance 

13 Advantages of disadvantages of visual communication? 

Visual communication is a powerful communication channel that has been used to convey information, ideas, and emotions. In this context, it is important to weigh the pros and cons of visual communication to determine its effectiveness in a given situation. 

Advantages of visual communication

1. Improved Comprehension: Visual communication can improve comprehension and understanding of complex information. By presenting information through visuals like diagrams, charts, and infographics, viewers can quickly and easily understand the information.

2. Increased Retention: Visuals are easier to remember and retain than text alone. This is because when information is presented in a visual format, it has a greater chance of being retained by individuals, resulting in better educational results.

3. Better Engagement: Using visuals in communication can be more captivating than relying solely on text. Human beings have an inherent inclination towards visual stimuli, and incorporating visual elements into your content can help to retain viewers’ attention for an extended period of time.

4. Increased Accessibility: Visual communication can make information more accessible to people with disabilities . For example, using captions and descriptive text with visuals can make them accessible to people with hearing or visual impairments.

5. Improved Clarity: Visuals can improve the clarity of your message. By using visuals to reinforce your message, you can ensure that viewers understand the point you’re trying to make.

6. Enhanced Emotional Connection: Visuals can create an emotional connection with viewers. By using visuals like images and videos, you can create a more powerful and emotional impact on your audience.

7. Improved Creativity: Visual communication can improve your creativity and imagination. By using visuals to express your ideas, you can come up with new and innovative ways to present information.

8. Increased Persuasiveness: Incorporating visuals in communication can be more effective in persuading the audience than relying solely on written or spoken words. Utilizing visuals to support the arguments, can present a more compelling and convincing case for the audience.

9. Better User Experience: Visuals can improve the user experience of your website or application. By using visuals like images and videos, you can create a more visually appealing and engaging experience for your users.

10. Increased Effectiveness: Visual communication can be more effective than text alone. By using visuals to support your message, you can increase the effectiveness of your communication and ensure that your message is received and understood by your audience.

11. Improving Brand identity: Visuals can be used to reinforce an identity of a brand. By using consistent visuals like color schemes, fonts, and logos, you can create a cohesive and recognizable brand image.

12. Increased Efficiency: Visual communication can be more efficient than text alone. By using visuals to convey information, you can communicate ideas more quickly and with less effort.

13. Improved Collaboration: Visual communication can improve collaboration between team members. By using visuals like diagrams and flowcharts, you can help team members better understand complex processes and work together more effectively.

Disadvantages of visual communication 

1. Inability to Convey Emotion: Visual communication can be limited in its ability to convey emotions or tone of voice, which can be important in certain contexts. For example, written communication can be difficult to interpret without understanding the writer’s intent or tone of voice, and visual aids may not be able to convey this information accurately. Similarly, some people may be more comfortable expressing themselves orally, making visual communication less effective in these situations.

2. Limited Accessibility: One of the main disadvantages of visual communication is that it may not be accessible to people with certain disabilities.  For example, Individuals having visual impairments will not be able to view or understand the visual message. Hence oral communication would be more suitable in these kinds of situations.  

3. Misinterpretation: Visual communication can be subject to misinterpretation, as individuals may interpret visuals differently. In addition, It can be difficult to convey complex ideas or information using visual aids alone, which can lead to confusion or misunderstandings. This is particularly true when the visual aids are not well designed or organized, or when they are used in isolation from other forms of communication like oral or written communication . 

4. Cultural Differences: Visuals may not be universally understood across different cultures. Symbols and images may have different meanings in different cultures, leading to misunderstandings and miscommunications.

5. Cost: Creating high-quality visuals can be costly and time-consuming, especially for businesses and organizations with limited resources.

6. Issue of Technological constraints: There may be certain technical limitations that could constrain the use of certain visuals. For example, some websites may not be able to display high-quality images or videos due to bandwidth limitations. In addition, technical constraints may also arise due to hardware and software limitations. Some older devices may not be compatible with certain image or video formats, which could affect the quality of the visuals. 

7. Inaccurate Representations: Visuals may not always accurately represent the information they are intended to convey. This can happen because of problems such as data inaccuracies or biases which may lead to misleading conclusions. 

8. Information Overload: Visual communication can also contribute to information overload. If too many visuals are used or if they are too complex, viewers may become overwhelmed and have difficulty processing the information.

9. Reliance on Technology: The use of technology plays a significant role in visual communication and it can be vulnerable to technical glitches and issues. This can disrupt communication and lead to frustration for viewers.

10. Ineffective for Certain Types of Information: Visual communication may not be the most effective way to convey certain types of information. For example, abstract concepts may be difficult to represent visually. Offen time complex or technical information may require written or oral communication to fully explain.

Related Reading:   Oral communication advantages and disadvantages  Written communication advantages and disadvantages 

11. Restricted Interaction: Visual communication may offer limited opportunities for interactivity compared to other forms of communication, such as written or verbal communication. This can limit the ability of viewers to ask questions or engage with the information presented. 

12. Limited Persuasiveness: Visual communication may not be as persuasive as other forms of communication. While visual aids can be persuasive and influential in some situations, they may not have the same impact as oral or written communication, particularly when it comes to more complex or nuanced arguments. This can be a big disadvantage of visual communication in situations where persuasion is important, such as in sales or marketing.

Lack of Personal Connection: Visual communication can lack a personal connection between the communicator and the audience, particularly when compared to oral communication. This can be a disadvantage in situations where building trust and rapport is important, such as in interpersonal relationships or business negotiations.

Examples of visual communication

Visual communication can take many different forms and can be used in a variety of contexts. Here are some examples of visual communication:

1. Infographics: These are graphical representations of information or data that are designed to make complex information more easily understood.

2. Charts and graphs: Charts or graphs are graphical illustrations utilized to communicate patterns or connections within data or information.

3. Photographs: Photographs can be used to capture a moment or convey a mood or emotion.

4. Videos: Videos can be used to tell a story, demonstrate a process, or convey information.

5. Illustrations: Illustrations can be used to create a visual representation of an idea, concept, or story.

6. Logos and branding: Logos and branding can be used to visually represent a company or organization.

7. Signage: Signage can be used to convey information, such as directions or warnings, in a visual format. 

8. Posters: Posters can be used to convey a message or market a product or concept.

9. Web design: Web design incorporates visual elements, such as graphics and layout, to create an effective online presence.

10. Packaging design: Packaging design incorporates visual elements, such as color and graphics, to create a product’s visual identity.

What is the importance of visual communication? 

Effective transmission of information and messages heavily relies on visual communication. By using visuals, we can help audiences to comprehend information more easily, making it more likely that they will engage with and remember the message. Here are some key reasons why visual communication is important: 

Firstly, visual communication can simplify complex ideas and make them easier to understand. They provide a quick and easy way to convey information and help the audience remember the message.

In addition, visual communication possesses a broad-based appeal that surpasses linguistic and cultural obstacles , making them an efficient channel for connecting with a vast audience. 

Secondly, visual communication can evoke emotions and create a strong emotional impact. Images and videos have the power to elicit feelings and emotions in a way that text alone cannot. Creating an emotional bond of this nature can aid in developing confidence and cultivating a stronger relationship with the audience.

Lastly, visual communication can help businesses to improve the user experience by creating brand identity and recognition, making it easier for audiences to identify and remember a brand.

In summary, the importance of visual communication lies in its ability to simplify complex ideas, evoke emotions, and improve the overall user experience. It has become an essential tool for effective communication in a world where attention spans are short and information overload is prevalent.

Advantages and disadvantages of visual information

Visual information, such as images, videos, and infographics, has become increasingly prevalent in modern communication. However, like any other form of information, visual information has its own set of benefits and limitations.

Advantages of visual information

Improved comprehension and retention of information : Studies have shown that people remember visual information better than text alone, making it a valuable tool for communicating important information. By using visuals to break down complex ideas into digestible parts, we can help audiences to comprehend information more easily and retain it for longer periods of time.

Increased brand awareness and recognition: Visuals are an important tool for establishing brand identity and recognition. By using consistent visual elements such as logos, color schemes, and typography, businesses can create a distinct brand identity that is easily recognizable. 

Improved accessibility: Visual information can be a more accessible way of conveying information for people with learning disabilities, as it can simplify complex ideas and make them more understandable. For example, infographics can help to convey information that may be difficult to understand in a traditional text-based format. 

Disadvantages of visual information 

High chance of misinterpretation: One disadvantage of visual information is that it can sometimes be misinterpreted or misunderstood. For example, a chart or graph may be interpreted in different ways depending on the audience’s background knowledge or perspective. This can lead to confusion or miscommunication. 

Can be costly: Another disadvantage of visual information is that it can be time-consuming and expensive to create. High-quality visual information requires significant planning, design, and production time, which can be a challenge for organizations with limited resources. 

Advantages and disadvantages of visual symbols

Visual symbols are a form of visual communication that use images or icons to represent ideas, concepts, or objects. Like any form of communication, visual symbols have both advantages and disadvantages.

The Advantage of visual symbols: 

One of the main advantages of visual symbols is that they can be easily understood across different cultures and languages. Visual symbols can be universally recognized and do not require translation, making them a powerful tool for global communication. Additionally, visual symbols can convey complex ideas or concepts in a simple and memorable way, making them an effective tool for advertising and branding.

The disadvantage of visual symbols: 

Visual symbols can be open to misinterpretation or ambiguity. Different people may interpret the same symbol in different ways, based on their background, cultural context, or personal experiences. This can lead to confusion or miscommunication, particularly if the symbol is used in a critical or sensitive context.

Advantages and disadvantages of audio-visual communication

Audio-visual communication refers to the use of audio and visual aids such as videos, animations, and presentations to convey information. However audio-visual communication has its importance and limitations.

Advantages of audio-visual communication:

• Increases audience engagement and interest.
• Helps convey complex information more effectively.
• Appeals to different learning styles.
• It is possible to utilize audio-visual communication to elicit emotions and generate a more memorable encounter.
• Can be more effective in delivering messages compared to text-only communication.
• Improves understanding and retention of information.
• Can be used to build brand recognition and enhance user experience.
• Enables real-time communication and feedback.
• Can be more efficient and cost-effective than in-person communication.
• They can be effortlessly circulated and disseminated through multiple platforms.

Disadvantages of audio-visual communication:

• Requires technical skills and equipment.
• Technical problems such as equipment failure or poor internet connectivity can have a negative impact.
• May not be accessible to individuals with hearing or visual impairments.
• May not be as effective in conveying complex or nuanced information as text-only communication.
• Can be time-consuming to produce and edit.
• Can be costly to produce high-quality audio-visual content.
• In many situations, it can be difficult to measure the effectiveness of audio-visual communication.
• May require additional resources for translation or localization.
• May not be appropriate for all audiences or contexts.
• Can be affected by cultural differences or misunderstandings.

What are the effects of visual communication? 

Visual communication is a strong channel of communication that produces significant impacts on individuals and the entire society. One of the primary effects of visual communication is that it captures the audience’s attention and engages them.

By using a combination of design elements, such as color, typography, and imagery, visual communication can create a captivating experience that draws people in.

Another effect of visual communication is that it can also shape people’s perceptions and attitudes toward different ideas or products. By using various design elements and messaging, visual communication can create a specific brand image or evoke a certain emotion.  

Finally, visual communication can have a significant impact on society as a whole. It can be used to create awareness around important issues, shape public opinion, and promote social change. By using visual communication effectively, individuals and organizations can bring attention to important social issues and promote positive change.

How can visual communication be improved? 

Visual communication can be improved in several ways. Here are some tips to enhance the effectiveness of visual communication:

1. Understand the target audience: Before creating any visual communication, it is essential to understand the target audience’s needs, preferences, and expectations. This will help create visuals that resonate with them and improve engagement.

2. Simplify the message: Visual communication should be simple and easy to understand. Complex visuals can be confusing and turn off the audience. Simplifying the message ensures that the audience gets the point quickly.

3. Use clear and concise visuals: The visual elements should be clear, concise, and easy to read. Avoid using too many design elements or cluttered visuals that can confuse or overwhelm the audience.

4 Focus on the purpose: Visual communication should be created with a specific purpose in mind. The visual should be designed to achieve a specific goal, such as promoting a product or raising awareness for a cause.

5. Incorporate visual hierarchy: Visual hierarchy refers to the arrangement of visual elements in a way that guides the audience’s attention. Using a visual hierarchy ensures that the most critical information is highlighted and stands out.

Frequently Asked Question

Q1) what are the advantages and disadvantages of visual communication , share your read share this content.

• Opens in a new window

Aditya Soni

You might also like.

What is Two-way Communication: Examples, Elements & Importance

Emotional Barriers to Communication: Examples & Solutions

Cultural Barriers To Communication: Examples & How to Overcome it

Leave a reply cancel reply.

Save my name, email, and website in this browser for the next time I comment.

Advantages & Disadvantages of Visual Communication

• Small Business
• Business Communications & Etiquette
• Effective Business Communication
• ')" data-event="social share" data-info="Pinterest" aria-label="Share on Pinterest">
• ')" data-event="social share" data-info="Reddit" aria-label="Share on Reddit">
• ')" data-event="social share" data-info="Flipboard" aria-label="Share on Flipboard">

How to Convert HTML Pages Into Powerpoint

Multimedia presentation tips, steps to business writing.

• What Type of Devices Are Mice, Printers, Scanners and Speakers?
• The Advantages of Using Multimedia in Web Design

Visual communication involves the use of visual elements, such as drawings, illustrations and electronic images, to convey ideas and information to an audience. During presentations, business managers that properly use visual aids to communicate information will have greater success in maintaining the attention of their staff, and staff is more likely to remember the information. A potential downside of visual communication involves the use of poorly designed visual aids that are difficult to understand or see. If irrelevant information is presented, images can also be distracting and impede the understanding of concepts they should be trying to clarify.

Advantage: Aids Understanding

Technology has led to explosive growth in the use of images to communicate and understand the world around us. The use of internet technology has turned business users into active participants that can use words and images to communicate with customers and make their brands more visible to the world. Technology that provides images, video and apps gives business owners a variety of tools to use to attract customers and expand their markets. The combination of words and images has a powerful effect on the communication of ideas.

Advantage: Supports Oral Communication

Oral communication is enhanced when visual aids are used. It’s important to pair the correct visual aid with the type of oral information presented. For example, a manager discussing a data-intensive topic, such as a company’s fourth-quarter financial results, should consider passing out a handout that details the financial information. Presenting the information in a table format, or using a chart or graph to highlight key financial results, increases the audience's understanding and encourages participants to ask questions.

Disadvantage: Design Issues

If a visual aid is not properly designed for its intended use and audience, it can lead to a breakdown in communication. For example, a business person presenting a new product launch must consider the size and color of the product images he wants to show to the audience. The size of his audience determines the size of the pictures he will present. A large audience requires large images that might be shown on a screen so they are visible by everyone. A small audience, such as one that can be seated around a conference room table, can be shown images from a brochure.

Disadvantage: Distracts From the Message

A visual aid with the wrong information can cause a distraction and detract from the message the image is supposed to convey. For example, a discussion of a company's U.S. manufacturing plants might be accompanied by a map showing the location of these plants within their respective states. But if you include irrelevant information, such as tourist sites, it can distract the audience from the purpose of the map – to show the location of manufacturing plants. If you are making a presentation using slides, always try to be in charge of the remote or computer used to click to the next slide to ensure your words coincide with the graphics presented.

• UIC Computer Science: Presentations Visual Aids
• FPPT.com: Pros And Cons of Using Audio & Video in Business Presentations
• Product Talk: Build Your Visual Communication Skills

Eileen Rojas holds a bachelor's and master's degree in accounting from Florida International University. She has more than 10 years of combined experience in auditing, accounting, financial analysis and business writing.

Related Articles

The disadvantages of presentation technology, 8 secrets to a knockout presentation, tips on presenting a strategic marketing plan, strategies for incorporating visual elements into a business presentation, how to create a powerpoint presentation outlining your proposal or business plan, team-building empathy exercises, how to: marketing plan in powerpoint, oral presentation at the workplace, what are some of the benefits of presentations in business & professional settings, most popular.

• 1 The Disadvantages of Presentation Technology
• 2 8 Secrets to a Knockout Presentation
• 3 Tips on Presenting a Strategic Marketing Plan
• 4 Strategies for Incorporating Visual Elements Into a Business Presentation

Home Blog Presentation Ideas Presentation Aids: A Guide for Better Slide Design

Presentation Aids: A Guide for Better Slide Design

During a speech or presentation, information is conveyed orally. When relying solely on spoken words, a speaker may confuse and make it difficult for listeners to remember key facts. Therefore, combining presentation aids with oral explanations can improve the audience’s understanding and help them retain the main points.

This article defines what presentation aids are, their uses, different types of presentation aids, and their advantages and disadvantages.

Table of Contents

What is a Presentation Aid?

Are presentation aids the same as visual aids.

• Why Should we use Presentation Aids?

When Should Presentation Aids be Used When Delivering a Presentation?

Types of presentation aids, recommended ppt & google slides templates for presentation aids.

According to Leon, presentation aid refers to the tools and materials used by a speaker beyond spoken words to enhance the communicated message to the audience [1]. These tools comprise templates, multimedia, and visual elements to improve engagement and clarity. Presentation aids act as a bridge between the speaker and the audience, facilitating a presentation.

For instance, the strategic use of templates and multimedia elements can elevate a presentation from a mere speech to a compelling narrative. Integrating these aids is rooted in established practices, ensuring a comprehensive and impactful message delivery. The proper use of presentation aids can improve the quality of the presentation.

No, presentation aids differ from visual aids. Visual aid is also a type of presentation aid mainly used by speakers [1]. Examples of visual aids include images, tables, maps, charts, and graphs. In contrast, presentation aid is a broader category, including templates, 3D models, transitions, audio clips, and multimedia elements. The use of presentation aids goes beyond visuals, offering a diverse set of resources to enhance engagement and communication effectiveness [2].

Why Should we use Presentation Aids? 

Presentation Aids are used for specific purposes in a presentation. To enhance audience understanding and retention can be one of the primary purposes. In addition, presentation aids guide transitions so the audience may remain focused [1]. For instance, charts and maps allow speakers to communicate complex information quickly.

Templates and multimedia elements advance the professionalism of a presentation. At the same time, using slideshows clarifies a presentation’s organization In short, a presentation aid ensures a lasting impact on the audience [3].

Presentation aids must be used when a speaker wants to emphasize critical points or evoke an emotional response from the audience. Integrate presentation aids when conveying a complex concept . The strategic use of presentation aids, in line with speech, complements spoken words without overshadowing them. Whether visualizing data or incorporating multimedia elements, presentation aids are most effective when seamlessly integrated into a presentation.

Therefore, presentation aids must be used when the speaker is presenting a specific idea relevant to an aid [4]. Consider a scenario where a speaker delivers a presentation on renewable energy sources. If one of the key points involves the efficiency of solar panels. He can use, for example, a graph or chart illustrating the comparative efficiency rates of various types of solar panels and contrast that with their average lifespan.

Some types of presentation aids can be used in various presentations to assist the speaker. Highlighted advantages and disadvantages of various presentation aids allow presenters to use these presentational aids best.

When considering visual aids for a presentation, one immediately thinks of a slideshow. Slide presentation software, such as PowerPoint, Prezi, and Google Slide, is commonly used by speakers. A slideshow consists of slides containing words, images, or a blend of both, serving as a primary presentation aid [1]. Slide and slide-show design has a greater impact on the effectiveness of conveying a message to the audience.

PowerPoint and similar slideware offer easily editable templates for a consistent slide show appearance. These PowerPoint templates provide a structured framework reorganizing the design process and ensuring a consistent visual identity. Templates are easy to use and helpful for a consistent slideshow.

When using slide templates, a presenter needs to place images or graphs according to the message, medium, and audience. Each slide reinforces the key message, so a conscious decision about each element and concept is essential [5].

Place one idea or concept per slide to keep it simple and understandable. Do not overcrowd it with images or text. However, slideshows limit the audience’s participation which may cause boredom or confusion among the audience. At the same time, the strict order of slides bounds the presenter. He won’t be able to explain the topic openly [6]. Therefore, a presenter should be aware of the background and needs of the audience. By blending different flexible techniques, a presenter can elaborate his slideware presentation.  

Charts and Graphs

Graphs and charts are essential for precise data visualization. They simplify complex information for clearer communication. In business presentations , where data-driven decisions are paramount, these visual aids offer advantages in conveying key insights concisely.

Graphs and charts extract complex numerical data into accessible formats and provide precision in representation. These are used to present trends, comparisons, and relationships, particularly in contexts requiring nuanced data analysis. Different charts have distinct purposes. Choosing the one that aligns with your data is essential to ensure clarity [3]. Pie charts, for instance, depict the relationship between parts and the whole. It is ideal to present up to eight visually distinct segments. A line graph effectively illustrates trends over time, while a bar chart facilitates direct comparisons between variables [3].

When creating charts, use different colors and provide clear labels. Maintain consistency in both colors and data groupings. For clarity, refrain from using 3-D graphs and charts. Minimize background noise, such as lines and shading [7]. Ensure that all elements of your graph are distinguishable from the background color. Remove unnecessary clutter. Keep graphs straightforward. Prioritize clarity in conveying your message and visually emphasize the intended conclusion for the audience [7].

Using graphs and charts can be challenging regarding effectiveness and ethics. Therefore, a solid grasp of statistical concepts is essential, and the chosen graphs should clearly represent quantities [3].

Align visual presentation aids to the audience and topic for optimal impact. In business scenarios, the ability to convey data insights efficiently improves decision-making processes. Beyond representation, graphs, and charts enhance audience understanding [2]. Visual learners benefit from the graphical depiction of information. The choice of graph or chart type should align with the audience’s familiarity with the subject matter.

3D Modeling

3D modeling implies creating realistic or abstract representations of objects, fictional characters, environments, or concepts through digital tools [9]. 3D modeling enhances visualization, making complex concepts more accessible. It is mainly used in the Engineering and Architectural fields. It improves audience understanding and visual engagement. Presenters can use this technique to provide a clearer understanding of intricate details. It allows the audience to visualize the inner workings of machinery, architectural designs, or scientific processes [8]. The dynamic nature of three-dimensional visuals captures and sustains the audience’s attention. This engagement is particularly beneficial in holding the audience’s interest throughout the presentation and prevents attention fatigue. However, presenters should be cautious to avoid visual overload. Ensure that the 3D elements enhance rather than distract from the main message.

Creating a 3D model for a presentation requires basic skills and knowledge of 3D modeling techniques. It includes modeling, texturing, lighting, and rendering [9]. Modeling involves shaping and structuring 3D models. Texturing applies color, pattern, or material using images or shaders. Lighting incorporates light sources and shadows to build the desired mood or atmosphere. However, for basic 3D models, a presenter can use PowerPoint to create or access available designs from online sources.

Moreover, these models enhance communication by creating animations, simulations, or demonstrations for understanding a point or process. The versatility of 3D models allows for generating various views, angles, or perspectives of a subject, facilitating customization based on audience or purpose.

Maps are highly valuable to use when information is clear and concise [3]. Different types of maps include population, geographical, political, climate, and economic maps [3]. Therefore, select the one that aligns with the presentation. Choose a map that highlights the specific information the speaker intends to convey. If a speech necessitates geographic reference, a map is an effective tool [7].

Maps provide precise visual communication of geographical data and help convey spatial relationships effectively.

Maps communicate information with clarity [7]. They are used to present global market trends, regional analyses, or any scenario where location-based insights matter. For instance, a world map can highlight key regions of interest when presenting global market trends. It helps the audience grasp the distribution of market opportunities.

The visual appeal of maps enhances audience engagement, particularly when presenting data tied to specific locations [10]. For a marketing presentation , a map showcasing the distribution of target demographics can capture attention and reinforce the spatial context of the campaign.

However, overly complex maps can confuse the audience. Similarly, relying on maps for all data types can lead to oversimplification.

Dry-Erase Board

The Dry-Erase Board is useful for brainstorming and note-taking. It is one of the ideal presentation materials for spontaneous discussions and audience engagement. It allows the presenter to make live diagrams and emphasize key points. At the same time, it is cost-effective and user-friendly.

Suppose a presenter chooses a dry-erase board. He needs to ensure that the board is presentable, rehearsed, and clear [7]. There are a few rules to remember before using a Dry-Erase Board as a presentation aid [3].  First, ensure legible writing is large enough for everyone to see. Use clear printing instead of cursive script. Use short phrases rather than complete sentences. Avoid turning away from the audience while speaking. Use markers that are functional and clean the board afterward.

The drawback of the Dry-Erase Board is that it has limited visibility in large settings.  When using a Dry-Erase board, a presenter may seem less prepared.  However, many speakers effectively use these boards for interactive elements in their speeches [3]. It is great for dynamic presentations, but space and audience size should be considered.

Brochures and Handouts

Brochures and handouts are tangible takeaways for the audience. They enhance information retention and serve as lasting references [11]. These presentation materials are effective in educational presentations or seminars, offering supplementary details for in-depth understanding.

There are a few things to consider when distributing handouts to the audience [7]. Provide a handout for each audience member, avoiding the need for sharing. Never distribute a single copy to pass around, as it detracts from a professional image. Handouts should be distributed before, during, or after the presentation. If audience participation is required, distribute handouts before starting or have a volunteer distribute them. Include only essential information, organized for clarity. If the handout is meant for audience follow-along, inform them of this and mention specific references during the speech [7].

However, potential disadvantages include the timing of distribution. Handing out materials at the wrong moment can distract the audience.

Audio Clips

Using an audio clip in a presentation introduces an auditory dimension.  It evokes emotions and enhances the overall experience.

When using an audio clip, select a clip of appropriate length for your speech duration. Prior to speaking, familiarize yourself with audio or video equipment to avoid disruptions and maintain credibility. Ensure computer speakers are on and set to the right level of volume level [7].

However, potential disadvantages of audio include technical issues with sound playback. It requires presenters to ensure seamless integration. Besides, overuse of audio clips can also be overwhelming, requiring careful selection and timing.

Integrating prerecorded videos offers a dynamic means of presenting information, catering to visual learners, and capturing audience attention. Prepare short videos from platforms like YouTube or Vimeo, song segments, or podcasts before your speech [7]. Cue the clip to the right spot and ensure the browser window is open. Before playing the clip, Provide the audience with context about its relevance to the speech. Explain its connection and significance. Ensure the video enhances the message without duplicating information already conveyed [3].

A video demonstration of a complex process can significantly enhance understanding in a training session. However, presenters should be mindful of timing and integration to avoid disruptions. Technical issues during playback can also pose challenges. It requires thorough testing beforehand.

1. Price Corridor of the Target Mass Presentation Aid Template

For presenters looking to implement the Blue Ocean Strategy in their organization, this presentation aid material gives emphasis on the potential pricing tiers and the difficulty of adapting that solution. Ideal for sales teams looking to innovate their pricing strategy.

Use This Template

2. Innovation Strategy Diagram Presentation Aid Material Template

Professionals seeking to introduce new strategy models can benefit from this highly visual strategy diagram template for PowerPoint & Google Slides. By using this matrix PPT slide, we can compare approaches and leverage them regarding the effort required for their implementation.

3. AIDAL Model Funnel Sales Presentation Aid

Whether your project requires brand awareness analysis or the steps that lead to customer loyalty, this funnel diagram for PowerPoint & Google Slides based on the AIDAL model is the ideal resource for your presentation. We can go stage by stage on the customer buyer journey, expanding details on the horizontal timeline shown right next to it.

4. Opportunities Solution Tree Template Presentation Aid for Product Development

Showcase your product discovery process by using our Opportunities Solution Tree PPT template. With this tree diagram presentation aid, we can easily arrange the customer pain points and streamline ideas that offer solutions to those emerging opportunities.

5. Business Brochure Aid for Presentation Handouts

Say goodbye to boring presentation handouts with this business-tailored brochure template for PowerPoint and Google Slides. In a two-sided format, companies can add relevant information about their activities, value proposals, and contact data.

6. Atlanta City Map and City Skyline Illustration Aids for Presentations

Among the multiple product offerings we have for map templates , we would like to highlight the particular style of this slide deck of Atlanta City. By accessing this product, you can get skyline silhouettes of Atlanta City, the Georgia State Capitol Building, maps in white and dark blue tones, bar charts, etc. They can be an ideal presentation aid example for users looking to deliver talks about local politics, new business venues, and more.

7. 3D Tetris Cube Visual Aid for a Presentation

How many times have you looked to create a 3D model to express an idea or concept made of different components? If so, this template ranks among the best examples of a visual aid. It’s almost instant to edit, as you just need to change the content in placeholder text areas and the colors, and that’s it.

8. Sprint Retrospective Presentation Aid Template for PowerPoint & Google Slides

This Sprint board template is the answer to the lack of clarity during sprint retrospective meetings. Scrum Masters can discuss in detail the aspects of the project covering what was considered a good job during the sprint, what was missing, what the team learned, and which are the new goals to achieve.

Turn your Agile presentations into powerful tools for action with this visual presentation aid!

[1] Leon, M., 2023. Presentation Aids. Public Speaking as Performance . https://opentext.ku.edu/publicspeakingperformance/chapter/presentation-aids/

[2] Shier, M. 2020. 11.3 Presentation Aids. Student Success . https://opentextbc.ca/studentsuccess/chapter/presentation-aids/

[3] Mapes, M. 2019. Presentation AIDS. Speak Out Call in Public Speaking as Advocacy. https://opentext.ku.edu/speakupcallin/chapter/chapter-10-presentation-aids/

[4] Functions of Presentation Aids. 2016. Public Speaking . https://open.lib.umn.edu/publicspeaking/chapter/15-1-functions-of-presentation-aids/#:~:text=Presentation%20aids%20can%20help%20clarify,process%20is%20a%20complex%20one .

[5] Gruber, K. 2022. Chapter Fourteen – Presentation Aids, Principles of Public Speaking . https://mtsu.pressbooks.pub/principlesofpublicspeaking/chapter/chapter-fourteen-presentation-aids/  

[6] Xingeng, D. and Jianxiang , L. 2012. Advantages and Disadvantages of PowerPoint in Lectures to ScienceStudents. I.J. Education and Management Engineering. MECS press. https://www.mecs-press.org/ijeme/ijeme-v2-n9/IJEME-V2-N9-10.pdf

[7] Goodman, Dr.L. and Amber Green, M.A. Presentation AIDS, Public Speaking . https://open.maricopa.edu/com225/chapter/need-presentation-aids/

[8] Vincenti, G. and Braman, J. 2011. Teaching through multi-user virtual environments: Applying dynamic elements to the modern classroom , Google Books. Available at: https://www.google.com.pk/books/edition/Teaching_through_Multi_User_Virtual_Envi/sekY2Iy5LdcC?hl=en&gbpv=1&dq=3d%2Bmodelling%2Bas%2Ba%2Bpresentation%2Baid&pg=PA389&printsec=frontcover (Accessed: 27 November 2023).

[9] Mamgain, P., 2020. Autodesk 3ds Max 2020: A Detailed Guide to Modeling, Texturing, Lighting, and Rendering . Padexi Academy.

[10] 15.1 Functions of Presentation Aids. 2016.  Public Speaking. Available at: https://open.lib.umn.edu/publicspeaking/chapter/15-1-functions-of-presentation-aids/#:~:text=Presentation%20aids%20can%20help%20clarify,process%20is%20a%20complex%20one . 

[11] Chapter 15 Presentation AIDS: Design and Usage . ( https://saylordotorg.github.io/text_stand-up-speak-out-the-practice-and-ethics-of-public-speaking/s18-presentation-aids-design-and-u.html ). 

Like this article? Please share

Communication, Presentation Tips Filed under Presentation Ideas

Related Articles

Filed under Google Slides Tutorials • March 22nd, 2024

How to Share a Google Slides Presentation

Optimize your presentation delivery as we explore how to share a Google Slides presentation. A must-read for traveling presenters.

Filed under Education , Presentation Ideas • January 1st, 2024

How to Create Presentations with AI using ChatGPT

We tested ChatGPT for helping us create better presentations. Join us in this article to know a first-hand experience on AI content generators and their potential role for presenters.

Filed under Google Slides Tutorials • December 20th, 2023

How to Convert PDF to Google Slides

Tired of piling up PDF presentations without any future use? Why not learning how to convert those PDFs into Google Slides format. Follow this tutorial for detailed instructions in this process.

Leave a Reply

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

13 Presentation Aids

Learning objectives.

• Identify the advantages and disadvantages of the ways to use presentation aids.
• Understand the range of choices for presentation aids.
• Explain the role of careful planning and good execution when using presentation aids.

What Are Presentation Aids?

When you deliver a speech, you are presenting much more than just a collection of words and ideas. Because you are speaking “live and in person,” your audience members will experience your speech through all five of their senses: hearing, vision, smell, taste, and touch. In some speaking situations, the speaker appeals only to the sense of hearing, more or less ignoring the other senses. The speaking event can be greatly enriched by appeals to the other senses using presentation aids.

Presentation aids are the resources beyond the speech itself that a speaker uses to enhance the message conveyed to the audience. The type of presentation aids speakers most typically use are visual aids: pictures, diagrams, charts and graphs, maps, and the like. Audible aids include musical excerpts, audio speech excerpts, and sound effects. A speaker may also use fragrance samples or food samples as olfactory (smell) or gustatory (taste) aids. Presentation aids can be three-dimensional objects, animals, and people, and they can unfold over a period of time, as in the case of a how-to demonstration.

As you can see, the range of possible presentation aids is almost infinite. However, to be effective, each presentation aid a speaker uses must be a direct, uncluttered example of a specific element of the speech. It is understandable that someone presenting a speech about Abraham Lincoln might want to include a picture of him. However, because most people already know what Lincoln looked like, the picture would not contribute much to the message (unless, perhaps, the message was specifically about the changes in Lincoln’s appearance during his time in office). Other visual artifacts are likely to deliver information more directly relevant to the speech. For example, when giving a speech about Lincoln, a speaker may use a diagram of the interior of Ford’s Theater where Lincoln was assassinated, a draft of the messy and much-edited Gettysburg Address, or a photograph of the Lincoln family. The key is that each presentation aid must directly express an idea in your speech.

Moreover, presentation aids must be used at the specific time you are presenting the ideas related to the aid. For example, if you are speaking about coral reefs and one of your supporting points is about the location of the world’s major reefs, it will make sense to display a map of these reefs while you’re talking about their location. If you display it while you are explaining what coral actually is, or after you have completed your speech, the map will not serve as a useful visual aid. In fact, it’s likely to be a distraction.

Presentation aids must also be easy to use. At a conference on organic farming, one of the authors watched as the facilitator opened the orientation session by creating a conceptual map of our concerns, using a large newsprint pad on an easel. In his shirt pocket, there were wide-tipped felt markers in several colors. As he was using the black marker to write the word “pollution,” he dropped the cap on the floor, and it rolled a few inches under the easel. When he bent over to pick up the cap, all the other markers fell out of his pocket. They rolled about too, and when he tried to retrieve them, he bumped the easel, leading the easel and newsprint pad to tumble over on top of him. The audience responded with amusement and thundering applause, but the serious tone of his speech was ruined. The next two days of the conference were punctuated with allusions to the unforgettable orientation speech. Markers falling across the floor is not how you will want your speech to be remembered.

To be effective, presentation aids must also be easy for the listeners to see and understand. In this chapter, we will present some principles and strategies to help you incorporate hardworking, effective presentation aids into your speech. We will begin by discussing the functions that a good presentation aid fulfills. Next, we will explore some of the many types of presentation aids and how best to design and utilize them. We will also describe various media that can be used for presentation aids and will conclude with tips for successful preparation and use of presentation aids in a speech.

Presentation aids are the resources beyond the speech itself that a speaker uses to enhance the message conveyed to the audience.

Functions of Presentation Aids

Why should you use presentation aids? If you have prepared and rehearsed your speech adequately, shouldn’t a good speech with a good delivery be enough to stand on its own? While it is true that impressive presentation aids will not rescue a poor speech, it is also important to recognize that a good speech can often be made better by the strategic use of presentation aids.

Presentation aids can fulfill several functions: they can serve to improve your audience’s understanding of the information you are conveying, enhance audience memory and retention of the message, add variety and interest to your speech, and enhance your credibility as a speaker. Let’s examine each of these functions.

Improving Audience Understanding

Human communication is a complicated process that often leads to misunderstandings. If you are like most people, you can easily remember incidents when you misunderstood a message or when someone else misunderstood what you said to them. Misunderstandings happen in public speaking just as they do in everyday conversations.

One reason for misunderstandings is the fact that perception and interpretation are highly complex individual processes. Most of us have seen the image in which, depending on your perception, you see either the outline of a vase or the facial profiles of two people facing each other. These types of images show how interpretations can differ. Your presentations must be based on careful thought and preparation to maximize the likelihood that your listeners will understand the intention of your presentation.

As a speaker, one of your basic goals is to help your audience understand your message. To reduce misunderstanding, presentation aids can be used to clarify or to emphasize.

Clarification is important in a speech because if some of the information you convey is unclear, your listeners will come away puzzled or possibly even misled. Presentation aids can help clarify a message if the information is complex or if the point being made is a visual one.

If your speech is about the impact of the Coriolis effect on tropical storms, for instance, you will have great difficulty clarifying it without a diagram because the process is a complex one. The diagram in Figure 1: The Coriolis Effect would be helpful because it shows the audience the interaction between equatorial wind patterns and wind patterns moving in other directions. The diagram allows the audience to process the information in two ways: through your verbal explanation and through the visual elements of the diagram.

Figure 1:  The Coriolis Effect

Figure 2: Model of Communication is another example of a diagram that maps out the process of human communication. In this image, you clearly have a speaker and an audience (albeit slightly abstract), with the labels of the source, channel, message, receivers, and feedback to illustrate the basic linear model of human communication.

Figure 2:  Model of Communication

Another aspect of clarifying occurs when a speaker wants to visually help audience members understand a visual concept. For example, if a speaker is talking about the importance of petroglyphs in Native American culture, just describing the petroglyphs won’t completely help your audience to visualize what they look like. Instead, showing an example of a petroglyph, as in Figure 3: Petroglyph , could help your audience form a clear mental image of your intended meaning.

Figure 3:  Petroglyph

Emphasizing

When you use a presentational aid for emphasis, you impress your listeners with the importance of an idea. In a speech on water conservation, you might try to show the environmental proportions of the resource. When you use a conceptual drawing like the one in Figure 4: Planetary Water Supply ,  you show that if the world water supply were equal to ten gallons, only ten drops would be available and potable for human or household consumption. This drawing is effective because it emphasizes the scarcity of useful water and draws attention to this important information in your speech.

Figure 4 : Planetary Water Supply

Another way to visually emphasize information in your speech is to zoom in on a specific aspect of interest within your speech. In Figure 5: Chinese Lettering Amplified, we see a visual aid used in a speech on the importance of various parts of Chinese characters. On the left side of the visual aid, we see how the characters all fit together, with an emphasized version of a single character on the right.

Figure 5:  Chinese Lettering Amplified

Wikimedia Commons – public domain.

Aiding Retention and Recall

The second function that presentation aids can serve is to increase the audience’s chances of remembering your speech. A 1996 article by the US Department of Labor summarized research on how people learn and remember. The authors found that “83% of human learning occurs visually, and the remaining 17% through the other senses—11% through hearing, 3.5% through smell, 1% through taste, and 1.5% through touch” (United States Department of Labor, 1996). Mostly, people learn through seeing things, so the visual component of learning is very important. The article goes on to note that information stored in long-term memory is also affected by how we initially learn the material. In a study of memory, learners were asked to recall information after a three day period. The researchers found that they retained 10 percent of what they heard from an oral presentation, 35 percent from a visual presentation, and 65 percent from a visual and oral presentation (Lockard & Sidowski, 1961). It’s amazing to see how the combined effect of both the visual and oral components can contribute to long-term memory.

For this reason, exposure to a visual image can serve as a memory aid to your listeners. When your graphic images deliver information effectively, and when your listeners understand them clearly, audience members are likely to remember your message long after your speech is over.

Moreover, people can remember information that is presented in sequential steps more easily than if that information is presented in an unorganized pattern. When you use a presentation aid to display the organization of your speech, you will help your listeners to observe, follow, and remember the sequence of information you conveyed to them. This organization is why some instructors display a lecture outline for their students to follow during class.

An added plus of using presentation aids is that they can boost your memory while you are speaking. Using your presentation aids while you rehearse your speech will familiarize you with the association between a given place in your speech and the presentation aid that accompanies that material. For example, if you are giving an informative speech about diamonds, you might plan to display a sequence of slides illustrating the most popular diamond shapes: brilliant, marquise, emerald, and so on. As you finish describing one shape and advance to the next slide, seeing the next diamond shape will help you remember the information about it that you are going to deliver.

Adding Variety and Interest

The third function of presentation aids is to make your speech more interesting. While it is true that a good speech and a well-rehearsed delivery will already include variety in several aspects of the presentation, in many cases, a speech can be made even more interesting by the use of well-chosen presentation aids.

For example, you may have prepared a great speech to inform a group of gardeners about several new varieties of roses suitable for growing in your local area. Although your listeners will undoubtedly understand and remember your message very well without any presentation aids, wouldn’t your speech have greater impact if you accompanied your remarks with a picture of each rose? You can imagine that your audience would be even more enthralled if you could display an actual flower of each variety in a bud vase.

Similarly, if you were speaking to a group of gourmet cooks about Indian spices, you might want to provide tiny samples of spices that they could smell and taste during your speech. Taste researcher Linda Bartoshuk has given presentations in which audience members receive small pieces of fruit and are asked to taste them at certain points during the speech (Association for Psychological Science, 2011).

Enhancing a Speaker’s Credibility

Presentation aids alone will not be enough to create a professional image. As we mentioned earlier, impressive presentation aids will not rescue a poor speech. However, even if you give a good speech, you run the risk of appearing unprofessional if your presentation aids are poorly executed. Meaning, that in addition to containing important information, your presentation aids must be clear, clean, uncluttered, organized, and large enough for the audience to see and interpret correctly.

Misspellings and poorly designed presentation aids can damage your credibility as a speaker. Conversely, a high-quality presentation will contribute to your professional image. Additionally, make sure that you give proper credit to the source of any presentation aids that you take from other sources. Using a statistical chart or a map without proper credit will detract from your credibility, just as using a quotation in your speech without credit would.

If you focus your efforts on producing presentation aids that contribute effectively to your meaning, and look professional and are well handled, your audience will most likely appreciate your efforts and pay close attention to your message. That attention will help them learn or understand your topic in a new way and will thus help the audience see you as a knowledgeable, competent, credible speaker.

Types of Presentation Aids

As we saw in the example of the presentation at the organic farming conference, using presentation aids can be risky. However, with a little forethought and adequate practice, you can choose presentation aids that enhance your message and boost your professional appearance in front of an audience.

One principle to keep in mind is to use only as many presentation aids as necessary to present your message or to fulfill your classroom assignment. Although the maxim “less is more” may sound like a cliché, it really does apply in this instance. The technical sophistication of your presentation aids should never overshadow your speech.

Another important consideration is technology. Keep your presentation aids within the limits of the working technology available to you. Whether or not your classroom technology works on the day of your speech, you will still have to present. What will you do if the computer file containing your slides is corrupted? What will you do if the easel is broken? What if you had counted on stacking your visuals on a table that disappears right when you need it? You must be prepared to adapt to an uncomfortable and scary situation. These scenarios are why we urge students to go to the classroom at least fifteen minutes ahead of time to test the equipment and ascertain the condition of things they’re planning to use. As the speaker, you are responsible for arranging the items you need to make your presentation aids work as intended. Carry a roll of duct tape so you can display your poster even if the easel is gone. Find an extra chair if your table has disappeared. Test the computer setup, and have an alternative plan prepared in case there is some glitch that prevents your computer-based presentation aids from being usable. The more sophisticated the equipment is, the more prepared you should be with an alternative, even in a “smart classroom.”

More important than the method of delivery is the audience’s ability to see and understand the presentation aid. It must deliver clear information, and it must not distract from the message. Avoid overly elaborate presentation aids because they can distract the audience’s attention from your message. Instead, simplify as much as possible, emphasizing the information you want your audience to understand.

Another thing to remember is that presentation aids do not “speak for themselves.” When you display a visual aid, you should explain what it shows, pointing out and naming the most important features. If you use an audio aid, such as a musical excerpt, you need to tell your audience a specific thing to listen for. Similarly, if you use a video clip, it is up to you as the speaker to point out the characteristics of the video that support the point you are making.

Although there are many useful presentation tools, you should not attempt to use every one of these tools in a single speech. Your presentation aids should be designed to look like a coherent set. For instance, if you decide to use three slides and a poster, all four of these visual aids should make use of the same type font and basic design.

Now that we’ve explored some basic hints for preparing visual aids, let’s look at the most common types of visual aids: charts, graphs, representations, objects/models, and people.

A chart is a graphical representation of data (often numerical) or a sketch representing an ordered process. Whether you create your charts, or do research to find charts that already exist, it is important for them to exactly match the specific purpose in your speech. In the rest of this section, we’re going to explore three common types of charts: statistical charts, sequence-of-steps chart, and decision trees.

Statistical Charts

For most audiences, statistical presentations must be kept as simple as possible, and they must be explained. Unless you are familiar with statistics, a chart may be very confusing. When visually displaying information from a quantitative study, you need to make sure that you understand the material and can successfully explain how one should interpret the data. If you are unsure about the data yourself, then you should probably not use this type of information. Figure 6: Effects of Smoking on Different Body Systems is surely an example of a visual aid that, although it delivers a limited kind of information, does not speak for itself.

Figure 6: Effects of Smoking on Different Body Systems

Wikimedia Commons – public domain; and Wikimeida Commons – public domain.

Sequence-of-Steps Charts

Charts are also useful when you are trying to explain a process that involves several steps. The visual aid in Figure 7: Steps in Cell Reproduction  depicts the process of cell division called mitosis using a sequence-of-steps chart. The chart labels the phases, which can help your audience understand the process.

Figure 7:  Steps in Cell Reproduction

Wikipedia  – public domain

DecisionTrees

Decision trees are useful for showing the relationships between ideas. The example in Figure 8: To Play or Not to Play shows how a decision tree could be used to determine the appropriate weather for playing baseball. As with the other types of charts, you want to be sure that the information in the chart is relevant to the purpose of your speech and that each question and decision is clearly labeled.

Figure 8:  To Play or Not to Play

Strictly speaking, a graph may be considered a type of chart, but graphs are so widely used that we will discuss them separately. A graph is a pictorial representation of the relationships of quantitative data using dots, lines, bars, pie slices, and the like. Graphs show the variation in one variable in comparison with that of one or more other variables. Where a statistical chart may report the mean ages of individuals entering college, a graph would show how the mean age changes over time. A statistical chart may report the number of computers sold in the United States, while a graph will show the breakdown of those computers by operating systems such as Windows, Macintosh, and Linux. Public speakers can use graphs from a range of different formats. Some of those formats are specialized for various professional fields. Very complex graphs often contain too much information that is not related to the purpose of a student’s speech. If the graph is cluttered, it becomes difficult to comprehend.

In this section, we’re going to analyze types of graphs speakers frequently utilize in their speeches: line graphs, bar graphs, and pie graphs.

A line graph is designed to show trends over time. In Figure 9: Enron’s Stock Price , we see a line graph depicting the fall of Enron’s stock price from August 2000 to January 2002. Notice that although it has some steep rises, the line has an overall downward trend clearly depicting the plummeting of Enron’s stock price. Showing such a line graph helps the audience see the relationships between the numbers. The audience can also understand the information by seeing the graph much more easily than they could if the speaker just read the numbers aloud.

Figure 9:  Enron’s Stock Price

Wikimedia Common – CC BY-SA 2.0.

Bar graphs are useful for showing the differences between quantities. They can be used for population demographics, fuel costs, math ability in different grades, and many other kinds of data. The graph in Figure 10: Natural Death vs. Homicide is well designed. It is relatively simple and is carefully labeled, making it easy for you to guide your audience through the quantities of each type of death. The bar graph is designed to show the difference between natural deaths and homicides across various age groups. When you look at the data, the first grouping clearly shows that eighteen to twenty-four-year-olds are more likely to die because of a homicide than any of the other age groups.

Figure 10:  Natural Death vs. Homicide

Pie graphs should be simplified as much as possible without eliminating important information. As with other graphs, the sections need to be plotted proportionally. In the pie graph shown in Figure 11: Causes of Concussions in Children , we see a clear and proportional chart that has been color-coded. Color-coding is useful when it’s difficult to fit the explanations in the actual sections of the graph. In this case, you need to include a legend, or key, to indicate what the colors in the graph mean. In this graph, audience members can see very quickly that falls are the primary reason children receive concussions.

Figure 11:  Causes of Concussions in Children

The pie graph in Figure 12: World Populations is jumbled, illegible, confusing, and overwhelming in every way. The use of color coding doesn’t help. Overall, this graph simply contains too much information and is more likely to confuse an audience than help them understand something.

Figure 12:  World Populations

Representations

In the world of presentation aids, representation  is the word used to classify a group of aids designed to represent real processes or objects. Often, speakers want to visually demonstrate something that they cannot physically bring with them to the speech. Maybe you’re giving a speech on the human brain, and you don’t have access to a cadaver’s brain. Instead of bringing in a real brain, you could use a picture of a brain or an image that represents the human brain. In this section, we’re going to explore four common representations: diagrams, maps, photographs, and video or recordings.

Diagrams are drawings or sketches that outline and explain the parts of an object, process, or phenomenon that cannot be readily seen. Like graphs, diagrams can be considered a type of chart, as in the case of organization charts and process flow charts.

When you use a diagram, be sure to explain each part of the phenomenon, paying special attention to elements that are complicated or prone to misunderstanding. In the example shown in Figure 13: The Human Eye , you might wish to highlight that the light stimulus is reversed when it is processed through the brain or that the optic nerve is not a single stalk as many people think.

Figure 13:  The Human Eye

Maps are useful if the information is clear and limited. There are all kinds of maps, including population, weather, ocean current, political, and economic maps. You should be able to find the right type for the purpose of your speech. Choose a map that emphasizes the information you need to deliver.

The map shown in Figure 14: African Map with Nigerian Emphasis is simple. It clearly shows the geographic location of Nigeria. This map can be valuable for some audiences who might not be able to name and locate countries on the continent of Africa.

Figure 14:  African Map with Nigerian Emphasis

Figure 15: Rhode Island Map is a map of the state of Rhode Island, and it emphasizes the complicated configuration of islands and waterways that characterize this state’s geography. Although the map does not list the names of the islands, it is helpful in orienting the audience to the direction and distance of the islands to other geographic features, such as the city of Providence and the Atlantic Ocean.

Figure 15:  Rhode Island Map

Source: Map courtesy of the National Atlas of the United States.

Photographs and Drawings

Sometimes a photograph or a drawing is the best way to show an unfamiliar but important detail.

The photograph of the tall ship in Figure 17: Ship’s Rigging  could be used to emphasize the sheer amount and complexity of the ship’s rigging.

Figure 17:  Ship’s Rigging

Video or Audio Recordings

Another useful type of presentation aid is a video or audio recording. Whether it is a short video from a website such as YouTube or Vimeo, a segment from a song, or a piece of a podcast, a well-chosen video or audio recording may be a good choice to enhance your speech.

Imagine, for example, that you’re giving a speech on how “Lap-Band” surgeries help people lose weight. One of the sections of your speech could explain how the Lap-Band works, so you could easily show the following forty-three-second video to demonstrate the medical part of the surgery ( http://www.youtube.com/watch?v=KPuThbFMxGg ). Maybe you want to include a recording of a real patient explaining why they decided to get the Lap-Band surgery. Then, you could include a podcast like this one from the Medical University of South Carolina ( http://medicaluniversc.http.internapcdn.net/medicaluniversc_vitalstream_com/podcasts/2007/1_Treado_June_22_final.mp3 ).

There is one major caveat to using audio and video clips during a speech: do not forget that they are supposed to be aids to your speech, not the speech itself! Additionally, be sure to avoid these three mistakes that speakers often make when using audio and video clips:

• Avoid choosing clips that are too long for the overall length of the speech. If you are giving a five-minute speech, then any audio or video clip you use should be under thirty seconds in length.
• Don’t fail to practice with the audio or video equipment before speaking. If you are unfamiliar with the equipment, you’ll have a hard time trying to figure out how it works. Fiddling around with the technology will not only take your audience out of your speech, but it will also have a negative impact on your credibility.
• Don’t fail to cue the clip to the appropriate place before beginning your speech. We cannot tell you the number of times we’ve seen students spend valuable speech time trying to find a clip on YouTube or a DVD. You need to make sure your clip is ready to go before you start speaking.

Objects or Models

Objects and models are other forms of presentation aid that can be very helpful in getting your audience to understand your message. Objects refer to anything you could hold up and talk about during your speech. If you’re talking about the importance of not using plastic water bottles, you might hold up a plastic water bottle and a stainless steel water bottle as examples. If you’re talking about the percussion family of musical instruments and you own (and can play) several different percussion instruments, you can show your audience in person what they look like and how they sound.

Models , on the other hand, are re-creations of physical objects that you cannot have readily available with you during a speech. If you’re giving a speech on heart murmurs, you may be able to show how heart murmurs work by holding up a model of the human heart.

Animals and People

The next category of presentation aids is people and animals. We can often use animals and people , whether it be an animal, ourselves, or another people, to adequately demonstrate an idea during our speeches.

Animals as Presentation Aids

When giving a speech on a topic relating to animals, it is often tempting to bring an animal to serve as your presentation aid. While this can sometimes add a very engaging dimension to the speech, it carries some serious risks that you need to consider.

The first risk is that animal behavior tends to be unpredictable. You may think this won’t be a problem if your presentation aid animal is a small enough to be kept confined throughout your speech like a goldfish in a bowl or a lizard or bird in a cage. However, even caged animals can be very distracting to your audience if they run about, chirp, or exhibit other agitated behavior. The chances are great that an animal will react to the stress of an unfamiliar situation by displaying behavior that does not contribute positively to your speech.

The second risk is that some audience members may respond negatively to a live animal. In addition to fears and aversions to animals like snakes, spiders, and mice, many people have allergies to various animals.

The third risk is that some locations may have regulations about bringing animals onto the premises. If animals are allowed, the person bringing the animal may be required to bring a veterinary certificate or may be legally responsible for any damage caused by the animal.

For these reasons, before you decide to use an animal as a presentation aid, ask yourself if you could make your point equally well with a picture, model, diagram, or other representation of the animal in question.

Speaker as Presentation Aid

Speakers can often use their own bodies to demonstrate facets of a speech. If your speech is about ballroom dancing or ballet, you might use your body to demonstrate the basic moves in the cha-cha or the five basic ballet positions.

Other People as Presentation Aids

In many speeches, it can be cumbersome and distracting for the speaker to use her or his own body to illustrate a point. In such cases, the best solution is to ask someone else to serve as your presentation aid.

You should arrange ahead of time for a person (or persons) to be an effective aid. Do not assume that an audience member will volunteer on the spot. If you plan to demonstrate how to immobilize a broken bone, your volunteer must know ahead of time that you will touch them as much as necessary to splint their foot. You must also be certain that they will arrive dressed presentably and that they will not draw attention away from your message through their appearance or behavior.

The transaction between you and your human presentation aid must be appropriate, especially if you are going to demonstrate something like a dance step. Use your absolute best judgment about behavior, and make sure that your human presentation aid understands this dimension of the task.

A chart is a graphical representation of data (often numerical) or a sketch representing an ordered process.

A graph is a pictorial representation of the relationships of quantitative data using dots, lines, bars, pie slices, and the like.

A representation is a group of aids designed to represent real processes or objects.

An object refers to anything you could hold up and talk about during your speech.

A model is a re-creation of a physical object that you cannot have readily available with you during a speech.

Animals and people can be used as presentations aids to adequately demonstrate an idea during your speech.

Media to Use for Presentation Aids

The venue of your speech should suggest the appropriate selection of presentation aids. In your classroom, you have several choices, including some that omit technology. If you are speaking in a large auditorium, you will almost certainly need to use technology to project text and images on a large screen.

Many students feel that they lack the artistic skills to render their own graphics, so they opt to use copyright-free graphics on their presentation aids. You may do this as long as you use images that are created in a consistent style. For instance, you should not combine realistic renderings with cartoons unless there is a clear and compelling reason to do so. Being selective in this way will result in a sequence of presentation aids that look like a coherent set, thereby enhancing your professionalism.

In keeping with careful choices and effective design, we also have to do a good job in executing presentation aids. They should never look hastily made, dirty, battered, or disorganized. They do not have to be fancy, but they do need to look professional. In this section, we will discuss the major types of media that can be used for presentation aids, which include computer-based media, audiovisual media, and low-tech media.

Computer-Based Media

In most careers in business, industry, and other professions for which students are preparing themselves, computer-based presentation aids are the norm. Whether the context is a weekly department meeting in a small conference room or an annual convention in a huge amphitheater, speakers are expected to be comfortable with using PowerPoint or other similar software to create and display presentation aids.

If your public speaking course meets in a smart classroom, you have probably had the opportunity to see the computer system in action. Many such systems today are nimble and easy to use. Still, “easy” is a relative term. Don’t take for granted someone else’s advice that “it’s self-explanatory.” Instead, make sure to practice ahead of time. It is also wise to be prepared for technical problems, which can happen to even the most sophisticated computer users. When Steve Jobs, CEO of Apple and co-founder of Pixar, introduced a new iPhone 4 in June 2010, his own visual presentation froze (Macworld, 2010). The irony of a high-tech guru’s technology not working at a public presentation did not escape the notice of news organizations.

The world was first introduced to computer presentations back in the 1970s, but these software packages were expensive and needed highly trained technicians to operate the programs. Today, there are many presentation software programs that are free or relatively inexpensive and that can be learned quickly by nonspecialists. Figure 18: Presentation Software Packages lists several of these options.

Figure 18:  Presentation Software Packages

The user needs to take responsibility for the technology used to support the speech. They should not get carried away with the many special effects the software is capable of producing.

When creating your presentation aid, rely on the universal principles of good design. These principles include unity, emphasis or focal point, scale and proportion, balance, and rhythm (Lauer & Pentak, 2000). As we’ve mentioned earlier, it’s generally best to use a single font for the text on your visuals so that they look like a unified set. In terms of scale or proportion, it is essential to make sure the information is large enough for the audience to see. Also, since the display size may vary according to the monitor you are using, practice in advance with the equipment you intend to use. The rhythm of your slide display should be reasonably consistent. You would not want to display a dozen different slides in the first minute of a five-minute presentation and then display only one slide per minute for the rest of the speech.

In addition to presentation software such as PowerPoint, speakers sometimes have access to interactive computer-based presentation aids. These are often called “clickers.” Clickers are handheld units that audience members hold and that are connected to a monitor to which the speaker has access. These interactive aids are useful for tracking audience responses to questions, and they have the advantage over asking for a show of hands in that they can be anonymous. A number of instructors in various courses use “clickers” in their classrooms.

Using computer-based aids in a speech brings up a few logistical considerations. In some venues, you may need to stand behind a high-tech console to operate the computer. You need to be aware that this will physically isolate you from the audience you with whom you are trying to establish a relationship in your speech. When you stand behind presentation equipment, you may feel more comfortable, but you end up limiting your nonverbal interaction with your audience.

If your classroom is not equipped with a computer and you want to use presentation software media in your speech, you may bring your computer, or you may be able to schedule the delivery of a computer cart to your classroom. In either case, check with your instructor about the advance preparations that will be needed. At some schools, there are very few computer carts, so it is important to reserve one well in advance. You will also want to see if you can gain access to one ahead of time to practice and familiarize yourself with the necessary passwords and commands to make your slides run properly. On the day of your speech, be sure to arrive early enough to test out the equipment before class begins.

Audiovisual Media

Although audio and video clips are often computer-based, they can be (and, in past decades, always were) used without a computer.

Audio presentation aids are useful for illustrating musical themes. For instance, if you’re speaking about how the Polish composer Frederick Chopin was inspired by the sounds of nature, you can convey that meaning through playing an example. If you have a smart classroom, you may be able to use it to play an MP3. Alternatively, you may need to bring your music player. In that case, be sure the speakers in the room are up to the job. The people in the back of the room must be able to hear it, and the speakers must not sound distorted when you turn the volume up.

A video that clarifies, explains, amplifies, emphasizes, or illustrates a key concept in your speech is appropriate, as long as you do not rely on it to do your presentation for you. There are several things you must do. First, identify a specific section of the video that delivers meaning. Second, “cue up” the video so that you can just push play, and it will begin at the right place. Third, tell your audience where the footage comes from. You can tell your audience, for instance, that you are showing them an example from the 1985 BBC documentary titled “In Search of the Trojan War.” Fourth, tell your audience why you’re showing the footage. For instance, you can tell them, “This is an example of storytelling in the Bardic tradition.” You can interrupt or mute the video to make a comment on it, but your total footage should not use more than 20 percent of the time for your speech.

Low-Tech Media

In some speaking situations, of course, computer technology is not available. Even if you have ready access to technology, there will be contexts where computer-based presentation aids are unnecessary or even counterproductive. And in still other contexts, computer-based media may be accompanied by low-tech presentation aids. One of the advantages of low-tech media is that it is very predictable. There’s little that can interfere with using it. Additionally, low-tech media can be inexpensive to produce. However, unlike digital media, it can be prone to physical damage in the form of smudges, scratches, dents, and rips. It can be difficult to keep a poster professional looking if you have to carry it through a rainstorm or blizzard. You will need to take steps to protect it as you transport them to the speech location. Let’s examine some of the low-tech media that you might use with a speech.

• Chalk or Dry-Erase Board

If you use a chalkboard or dry-erase board, you are not using a prepared presentation aid. Your failure to prepare visuals ahead of time can be interpreted in several ways, mostly negative. If other speakers carefully design, produce, and use attractive visual aids, yours will stand out by contrast. You will be seen as the speaker who does not take the time to prepare even a simple aid. Do not use a chalkboard or marker board and pretend it’s a prepared presentation aid.

However, numerous speakers do utilize chalk and dry-erase boards effectively. Typically, these speakers use the chalk or dry-erase board for interactive components of a speech. For example, maybe you’re giving a speech in front of a group of executives. You may have a PowerPoint all prepared, but at various points in your speech you want to get your audience’s responses. Chalk or dry-erase boards are very useful when you want to visually show information that you are receiving from your audience. If you ever use a chalk or dry-erase board, follow these three simple rules:

• Write large enough so that everyone in the room can see.
• Print legibly; don’t write in cursive script.
• Write short phrases; don’t take time to write complete sentences.

It is also worth mentioning that some classrooms and business conference rooms are equipped with smartboards or digitally enhanced whiteboards. On a smartboard, you can bring up prepared visuals and then modify them as you would a chalk or dry-erase board. The advantage is that you can keep a digital record of what was written for future reference. However, as with other technology-based media, smartboards may be prone to unexpected technical problems, and they require training and practice to be used properly.

A flipchart is useful when you’re trying to convey change over a number of steps. For instance, you could use a prepared flipchart to show dramatic population shifts on maps. In such a case, you should prepare highly visible, identical maps on three of the pages so that only the data will change from page to page. Each page should be neatly titled, and you should actively point out the areas of change on each page. You could also use a flip chart to show stages in the growth and development of the malaria-bearing mosquito. Again, you should label each page, making an effort to give the pages a consistent look.

Organize your flip chart in such a way that you flip pages in one direction only, front to back. It will be difficult to flip large pages without damaging them, and if you also have to “back up” and “skip forward,” your presentation will look awkward and disorganized.

Additionally, most flip charts need to be propped up on an easel of some sort. If you arrive for your speech only to find that the easel in the classroom has disappeared, you will need to rig up another system that allows you to flip the pages.

Foam Board or Poster Board

Foam board consists of a thin sheet of Styrofoam with heavy paper bonded to both surfaces. It is a lightweight, inexpensive foundation for information, and it will stand on its own when placed in an easel without curling under at the bottom edge. Poster board tends to be cheaper than foam board, but it is flimsier, more vulnerable to damage, and can’t stand on its own.

If you plan to paste labels or paragraphs of text to foam or poster board, for a professional look you should make sure the color of the poster board matches the color of the paper you will paste on. You will also want to choose a color that allows for easy visual contrast so your audience can see it, and it must be a color that’s appropriate for the topic. For instance, hot pink would be the wrong color on a poster for a speech about the Protestant Reformation.

Avoid producing a presentation aid that looks like you simply cut pictures out of magazines and pasted them on. Slapping some text and images on a board looks unprofessional and will not be viewed as credible or effective. Instead, when creating a poster you need to take the time to think about how you are going to lay out your aid and make it look professional. You do not have to spend lots of money to make a very sleek and professional-looking poster.

Some schools also have access to expensive, full-color poster printers where you can create a large poster for pasting on a foam board. In the real world of public speaking, most speakers rely on the creation of professional posters using a full-color poster printer. Typically, posters are sketched out and then designed on a computer using a program like Microsoft PowerPoint or Publisher (these both have the option of selecting the size of the printed area).

Handouts are appropriate for delivering information that audience members can take away with them. As we will see, handouts require a great deal of management if they are to contribute to your credibility as a speaker.

First, make sure to bring enough copies of the handout for each audience member to get one. Having to share or look on with one’s neighbor does not contribute to a professional image. Under no circumstances should you ever provide a single copy of a handout to pass around. There are several reasons this is a bad idea. You will have no control over the speed at which it circulates or the direction it goes. Moreover, only one listener will be holding it while you’re making your point about it and by the time most people see it, they will have forgotten why they need to see it. In some case, it might not even reach everybody by the end of your speech. Finally, listeners could still be passing your handout around during the next speaker’s speech.

There are three possible times to distribute handouts: before you begin your speech, during the speech, and after your speech is over. Naturally, if you need your listeners to follow along in a handout, you will need to distribute it before your speech begins. If you have access to the room ahead of time, place a copy of the handout on each seat in the audience. If not, ask a volunteer to distribute them as quickly as possible while you prepare to begin speaking. If the handout is a “takeaway,” leave it on a table near the door so that those audience members who are interested can take one on their way out. In this case, don’t forget to tell them to do so as you conclude your speech. It is almost never appropriate to distribute handouts during your speech, as it is distracting and interrupts the pace of your presentation.

Like other presentation aids, handouts should include only the necessary information to support your points, and that information should be organized in such a way that listeners will be able to understand it. For example, in a speech about how new health care legislation will affect small business owners in your state, a good handout might summarize key effects of the legislation and include the names of state agencies with their web addresses where audience members can request more detailed information.

If your handout is designed for your audience to follow along, you should tell them to do so. State that you will be referring to specific information during the speech. Then, as you’re presenting your speech, ask your audience to look, for example, at the second line in the first cluster of information. Read that line out loud and then go on to explain its meaning.

As with any presentation aid, handouts are not a substitute for a well-prepared speech. Ask yourself what information your audience needs to be able to take with them, and how it can be presented on the page in the most useful and engaging way possible.

Types of Low Tech Media

• Foam board or poster board

Tips for Preparing Presentation Aids

As we’ve seen earlier in this chapter, impressive presentation aids do not take the place of a well-prepared speech. Although your presentation aids should be able to stand on their own in delivering information, do not count on them to do so. Work toward that goal, but also plan on explaining your presentation aids so that your audience will know why you’re using them.

One mistake you should avoid is putting too much information on an aid. You have to narrow down the topic of your speech, and likewise, you must narrow down the content of your presentation aids to match your speech. Your presentation aids should not represent every idea in your speech. Whatever presentation aids you choose to use, they should fulfill one or more of the functions described at the beginning of this chapter: to clarify or emphasize a point, to enhance retention and recall of your message, to add variety and interest to your speech, and to enhance your credibility as a speaker.

As a practical matter regarding producing presentation aids, you may not be aware that many college campuses have a copy service or multimedia lab available to students for making copies, enlargements, slides, and other presentation aids. Find out from your instructor or a librarian what the resources on your campus are. In the rest of this section, we will offer some tips for designing good-quality presentation aids.

Easily Seen or Heard by Your Audience

The first rule of presentation aids is that they must be accessible for every audience member. If those in the back of the room cannot see, hear, or otherwise experience a presentation aid, then it is counterproductive to use it. Graphic elements in your presentation aids must be large enough to read. Audio must be loud enough to hear. If you are passing out samples of a food item for audience members to taste, you must bring enough for everyone.

Do not attempt to show your audience a picture by holding up a book open to the page with the photograph. Nobody will be able to see it. It will be too small for your listeners in the back of the room, and the light will glare off of the glossy paper usually used in books with color pictures so that the listeners in front won’t be able to see it either.

Text-based visuals, charts, and graphs need to be executed with strong, clean lines and blocks of color. Weak lines in a graph or illustration do not get stronger with magnification. You must either strengthen those lines by hand or choose another graphic element that has stronger lines. On a poster or a slide, a graphic element should take up about a third of the area. This leaves room for a small amount of text, rendered in a large, simple font. The textual elements should be located closest to the part of your graphic element.

Carefully limit the amount of text on a presentation aid. If a great deal of text is absolutely necessary, try to divide it between two slides or posters. Many students believe that even small text will magnify amply when it’s projected, but we find that this is rarely the case. We can’t recommend a specific point size because that refers to the distance between the baselines of two lines of text, not to the size of the type itself.

We recommend two things: First, use a simple, easy-to-read font style. It doesn’t have to be utterly devoid of style, but it should be readable and not distracting. Second, we recommend that you print your text in three or four sizes on a sheet of paper. Place the printed sheet on the floor and stand up. When you look at your printed sheet, you should be able to make a choice based on which clusters of font you are able to read from that distance.

Easily Handled

You should be able to carry your presentation aids into the room by yourself. In addition, you should be skilled in using the equipment you will use to present them. Your presentation aids should not distract you from the delivery of your speech.

Aesthetically Pleasing

For our purposes, aesthetics refers to the beauty or good taste of a presentation aid. Earlier we mentioned the universal principles of good design: unity, emphasis or focal point, scale and proportion, balance, and rhythm. Because of wide differences in taste, not everyone will agree on what is aesthetically pleasing. You may be someone who does not think of yourself as having much artistic talent. Still, if you keep these principles in mind, they will help you to create attractive, professional-looking visuals.

Aesthetics refers to the beauty or good taste of a presentation aid.

The other aesthetic principle to keep in mind is that your presentation aids are intended to support your speech, not the other way around. The decisions you make in designing your visuals should be dictated by the content of your speech. If you use color, use it for a clear reason. If you use a border, keep it simple. Whatever you do, make certain that your presentation aids will be perceived as carefully planned and executed elements of your speech.

Tips for Text Aids

Use text only when you must. For example, if you’re presenting an analysis of the First Amendment, it is permissible to display the text of the First Amendment, but not your entire analysis. The font must be big, simple, and bold. It needs white space around it to separate it from another graphic element or cluster of text that might be on the same presentation aid. When you display text, you should read it out loud before you go on to talk about it. That way, you won’t expect your listeners to read one thing while trying to listen to something else. However, under no circumstances should you merely read what’s on your text aids and consider that a speech.

Tips for Graphic Aids

If you create your graphic images, you will have control over their size and the visible strength of the lines. However, you might want to show your listeners an illustration that you can’t create yourself. For instance, you might want to display a photograph of a portion of the Dead Sea Scrolls. First, find a way to enlarge the photograph. Then, to show integrity, cite your source. You should cite your source with an added caption, and you should also cite the source out loud as you display the graphic, even if your photograph is considered to be in the public domain. The NASA photograph “Spaceship Earth” is such an example. Many people use it without citing the source, but citing the source boosts your credibility as a speaker, and we strongly recommend doing so.

Rules for Computer Presentations

Mark Stoner, a professor in the Department of Communication Studies at California State University, Sacramento, has written a useful assessment of the uses and abuses of PowerPoint. Stoner observes that

PowerPoint is a hybrid between the visual and the written. When we pay attention to the design of our writing—to whether we are putting key word at the beginning or end of a sentence, for instance—we are likely to communicate more effectively. In the same way, it makes sense to understand the impact that PowerPoint’s design has on our ability to communicate ideas to an audience (Stoner, 2007).

While this article is specifically about PowerPoint, Stoner’s advice works for all presentation software formats. Presentation aids should deliver information that is important or is difficult to present with spoken words only. Although many speakers attempt to put their entire speech on PowerPoint slides or other visual aids, this is a bad idea for several reasons. First, if you try to put your entire speech on PowerPoint, you will lose contact with your audience. Speakers often end up looking at the projected words or directly at the computer screen instead of at their audience. Second, your vocal delivery is likely to suffer, and you will end up giving a boring reading, not a dynamic speech. Third, you will lose credibility, as your listeners question how well you know your topic. Fourth, you are not using the presentation aids to clarify or emphasize your message, so all the information may come across as equally important.

No matter what presentation software package you decide to utilize, there are some general guidelines you’ll need to follow.

Watch Your Font

One of the biggest mistakes novice users of presentational software make is thinking that if you can read it on the screen, your audience will be able to read it in their seats. While this may be the case if you’re in a close, intimate conference room, most of us will be speaking in situations where audience members are fifteen feet away or more. Make sure each slide is legible from the back of the room where you will be speaking.

Don’t Write Everything Out

In addition to watching your font size, you also need to watch how you use words on the screen. Do not try to put too much information on a slide. Make sure that your slide has the appropriate information to support the point you are making and no more. We strongly recommend avoiding complete sentences on a slide unless you need to display a significant direct quotation.

Don’t Bow Down to the Software

Remember, presentation software is an aid, so it should aid and not hinder your presentation. We have seen too many students who only end up reading the slides right off the screen instead of using the slides to enhance their presentations. When you read your slides right off the projector screen, you’re stopping your eye contact. As a general word of advice, if you ever find yourself being forced to turn your back to the audience to read the screen, then you are not effectively using the technology. On the flip side, you also shouldn’t need to hide behind a computer monitor to see what’s being projected.

Slide Color

Color is very important and can definitely make an impact on an audience. However, don’t go overboard or decide to use unappealing combinations of color. For example, you should never use a light font color (like yellow) on a solid white background because it’s hard for the eye to read.

You should also realize that while colors may be rich and vibrant on your computer screen at home, they may be distorted by a different monitor. While we are in favor of experimenting with various color schemes, always check your presentation out on multiple computers to see if the slide color is being distorted in a way that makes it hard to read.

Slide Movement

Everyone who has had an opportunity to experiment with PowerPoint knows that animation in transitions between slides or even on a single slide can be fun, but often people do not realize that too much movement can distract audience members. While all presentation software packages offer you very cool slide movements and other bells and whistles, they are not always very helpful for your presentation. If you’re going to utilize slide transitions or word animation, stick to only one or two different types of transitions in your whole presentation. Furthermore, do not have more than one type of movement on a given slide. If you’re going to have all your text come from the right side of the screen in a bulleted list, make sure that all the items on the bulleted list come from the right side of the screen.

Practice, Practice, Practice

It is vital to practice using the technology. Nothing is worse than watching a speaker stand up and not know how to turn on the computer, access the software, or launch their presentation. When you use technology, audiences can quickly see if you know what you are doing, so don’t give them the opportunity to devalue your credibility because you can’t even get the show going.

Always Have a Backup Plan

Lastly, always have a backup plan. Unfortunately, things often go wrong. One of the parts of being a professional is keeping the speech moving in spite of unexpected problems. Decide in advance what you will do if things break down or disappear right when you need them. Don’t count on your instructor to solve such predicaments; it is your responsibility. If you take this responsibility seriously and checked the room where you will be presenting, you will have time to adapt. If the computer or audiovisual setup does not work on the first try, you will need time to troubleshoot and solve the problem. If an easel is missing, you will need time to experiment with using a lectern or a chair to support your flip chart. If you forgot to bring your violin for a speech about music—don’t laugh, this actually happened to a friend of ours!—you will need time to think through how to adapt your speech so that it will still be effective.

Association for Psychological Science. (2011, May 28). Miracle fruit and flavor: An experiment performed at APS 2010 [Video file]. Retrieved from http://www.psychologicalscience.org/index.php/publications/observer/obsonline/miracle-fruit-and-flavor-an-experiment-performed-at-aps-2010.html

Lockard, J., & Sidowski, J. R. (1961). Learning in fourth and sixth graders as a function of sensory mode of stimulus presentation and overt or covert practice. Journal of Educational Psychology, 52 (5), 262–265. doi: 10.1037/h0043483

Stoner, M. (2007). Uncovering the powers within PowerPoint. Communication Currents , 2 (4). Retrieved from http://www.natcom.org/CommCurrentsArticle.aspx?id=819

United States Department of Labor. (1996). Presenting effective presentations with visual aids . Retrieved from http://www.osha.gov

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Share This Book

• Forgot your Password?

First, please create an account

The dos and don'ts of using visual aids, 1. the dos of using visual aids.

Visual aids are essential to helping your audience better understand the key points of your presentation. Visual aids will also help to improve the attention span of audience members during the presentation. However, it is important that presenters use visual aids that do not distract from the overall presentation.

• Easily seen or heard by the audience
• Easily handled
• Aesthetically pleasing
• Easy to understand the key point
• Acts as a supplement to the speaker's message and not a replacement

1a. Easily Seen or Heard by the Audience

Presentation aids must be easily understood by the audience, even those sitting at the very back of the room.

Graphic elements in presentation aids must be large enough to be easily seen and read. Similarly, audio elements must be loud enough to hear.

1b. Easily Handled

Your presentation aids should be easy to transport. In addition, you should make sure you know how to use presentation equipment ahead of time.

You should seamlessly incorporate presentation aids into your speech. You don’t want your audience to be distracted by these elements.

1c. Aesthetically Pleasing

Your visual aids should not detract from the content of your speech. Keep your presentation simple so people can focus on the content rather than the aesthetics.

The decisions you make when you design your visual aids should be very deliberate. If you add color to a visual aid, use it for a clear purpose.

1d. Easy to Understand the Key Point

If your PowerPoint slides or handouts have too much extraneous information, then the audience may not be able to understand the takeaway message of the presentation.

A way to test if your visual aids are addressing the key point is to ask someone who is unfamiliar with your presentation if they can understand what the key point is.

If they cannot determine the key point, it may be a good idea to revise your visual aids to include less nonessential information.

term to know Extraneous Not essential or intrinsic.

1e. Supplement, Don't Replace, the Presentation

Visual aids are useful to help the audience better understand your topic if they are used as a supplement to, and not a replacement for, your presentation.

While this will be an accurate presentation, it will likely bore the audience members, who will not gain much from the presentation. However, if the visual aid acts as a supplement, it will enhance the audience member's understanding through diagrams, graphs, charts, and summaries.

term to know Verbatim A word-for-word report of a speech.

2. The Don'ts of Using Visual Aids

Visual aids can be effective at enhancing your presentation and helping the audience better understand the key points of your presentation. However, if visual aids do not help your message or are too confusing, they may actually detract from the presentation and hinder understanding.

• Inconsistency in color scheme or theme
• Small or complicated font or overwhelming text or graphics
• Too much information or too many slides
• Distracting animation or noises

2a. Inconsistency in Color Scheme or Theme

If your visual aid has inconsistencies in color scheme or theme, the audience may become confused, since color change may indicate a change in topic.

Consistency in theme and color will help coordinate all of the information in your presentation and will help the audience understand the topics in relation to one another.

There are a number of default themes that Microsoft PowerPoint offers that can help unify your color scheme and theme.

2b. Small or Complicated Font or Overwhelming Text and Graphics

Avoiding small fonts is essential to making sure that the audience can read your visual aids.

A general standard is to make sure that all PowerPoint slides use at least 18-point font to ensure that audience members in the back row will be able to read your presentation.

Additionally, you should avoid overwhelming text and graphics as they will distract from the main topics and points of your presentation.

2c. Too Much Information or Too Many Slides

Try to keep the amount of information on each slide to a minimum and use only what is necessary to convey the key point of the visual aid or slide. Additionally, try to keep the number of slides or visual aids in your presentation to a minimum.

A rule of thumb is to use each slide in a PowerPoint for 30 seconds to a minute of your presentation. Remember that the majority of your presentation should come across in what you are speaking about rather than through the text on your visual aids.

2d. Distracting Animation or Noises

Avoid distracting animation and noises. These will take the focus of the audience away from your presentation and shift it toward noise or animation instead.

3. The Role of Color

When properly used, colors should draw attention to the important terms or concepts in your presentation. They can also create emotion. Color should be consistently used throughout the design of the visuals to achieve these goals.

Learners and audiences are more attracted to colors and may find presentations without color to be boring. Some presenters change their color schemes regularly to prevent their presentations from becoming too monotonous. You can also change the shades of your colors.

One disadvantage of using color is that individuals who are colorblind may miss out on some information in certain colors. Using certain shades, and using them consistently, can eliminate this problem.

3a. Suggestions for Using Color

• Be consistent with the use of color.
• Use color to highlight a difference or change.
• Try to keep color use to a minimum; each color should communicate necessary information.
• Make sure that there is a good contrast between the background and the color of the text to allow the learner to read the text easily.
• Use color for clarity and emphasis, not for decoration.

3b. The Psychology of Colors

It may also be useful to apply some color psychology when choosing which colors to use. Back in the 1940s, a study by Faber Birren provided radical insight into human emotional reactions to color.

Something else to consider is that on flip charts, blue, black, and green inks have the best visibility. People say that blue is the most pleasing color to view. Red comes in second, even though it is not the most visible. But too much red can be too strong. Avoid using purple, yellow, pink, and brown, which can be more difficult to see.

When creating graphs, bright colors will bring focus to a small graph, while subtle colors will keep a large graph from overwhelming the audience.

summary In this lesson, you learned about the dos and don’ts of using visual aids . Visual aids must be easily understood by the audience . Graphic elements should be large enough to be easily seen and read. Your visual aids must also be easy to transport and handle . In addition, you should make sure you know how to use presentation equipment ahead of time. The design of your presentation should not detract from the content of your speech, but it should still be aesthetically pleasing . Consider whether you can understand if each visual aid is addressing and furthering the key point of your presentation . Visual aids are useful to help the audience better understand your topic if they are used as a supplement to your presentation. If your visual aid has inconsistencies in color scheme or theme , the audience may become confused, since color change may indicate a change in topic. Avoiding small fonts is essential to making sure that the audience can read your visual aids. Try to keep the amount of information on each slide to a minimum and use only what is necessary to convey the key point of the visual aid or slide. Avoid distracting animation and noises . These will take the focus of the audience away from your presentation and shift it toward the distraction instead. Use a font color that is readable and stands out against the background. One of the disadvantages of using color is that individuals who are colorblind may miss out on some information in certain colors. Thus, do not "waste" information by using unnecessary colors. It may also be useful to apply some color psychology when choosing which colors to use.

Source: THIS TUTORIAL HAS BEEN ADAPTED FROM "BOUNDLESS COMMUNICATIONS" PROVIDED BY BOUNDLESS.COM. ACCESS FOR FREE AT oer commons. LICENSED UNDER CREATIVE COMMONS ATTRIBUTION-SHAREALIKE 4.0 INTERNATIONAL.

Take away the value of.

Not essential or intrinsic.

A word-for-word report of a speech.

• Privacy Policy
• Cookie Policy
• Terms of Use

© 2024 SOPHIA Learning, LLC. SOPHIA is a registered trademark of SOPHIA Learning, LLC.

Visual Aids In Presentations: The Complete Guide

@danishd This is a sample bio. You can change it from WordPress Dashboard, Users → Biographical Info. Biographical Info

Published Date : August 21, 2020

Reading Time :

A picture, they say, is worth a thousand words. Using visual aids in presentations helps you pass a lot of information in a relatively shorter time. With the right visual aids, you can create the desired impact that you want your presentation to make on your audience. Learning how to use visual aids effectively will boost the quality of your presentations. We discuss some of the top visual aids in our recent YouTube video :

Visual Aid Definition

What are visual aids? Simply put, visual aids are things that your listening can look at while you give your speech or presentation. Visual aid appeals to the audience’s vision more than any other sensory organ.

Why use visuals for presentations?

There is no such thing as a perfect speech . However, there are ways to make a presentation closer to perfection. What are they? Simple: Visual aids. Visual aids can bring life back into a tedious speech , and they take less time to come up with than long notes. This article discusses how you can use visual aids effectively and conquer an audience. Before that, we discuss how visuals can help you achieve a better presentation.

They help you structure your work.

Using the right types of visual aids can help you create a perfect picture of what you want your audience to see in your presentations. Instead of struggling to condense a lot of information into a long text, you can present your information in one straightforward image or video and save yourself the stress.

It is easier to engage the audience.

An excellent visual setup can help elicit audience interest and sometimes their input in the presentation. When the audience is engaged, they tend to be more interested in the presenter’s work. Also, an interactive audience can boost your morale and encourage you.

You save time on your presentation.

When presenting, time is of the essence. So, you can effectively reduce your presentation time if you have useful visual aids and use them properly. Would you prefer to go on and on for minutes about a topic when you can cut your speech down by inserting a few images or videos?

What are visual aids?

A visual aid is any material that gives shape and form to words or thoughts. Types of visual aids include physical samples, models, handouts, pictures, videos, infographics, etc. Visual aids have come a long way, including digital tools such as overhead projectors, PowerPoint presentations, and interactive boards.

Different Types Of Creative Visual Aid Ideas To Awe Your Audience

Have you ever been tasked with making a speech or a presentation but don’t know how to make it truly remarkable? Well, visual aid is your answer.

Giving a presentation or speech is hard. You have to strike a balance between persuading or informing your audience while also maintaining their attention. The fear of your audience slipping away is very real. And a visual aid can help.

We surveyed the Orai community to vote for their preferred visual aid. Here are the top ten creative visual aid ideas that you could use in your next presentation:

Videos emerged as the clear winner in all our surveys. We ran these surveys on all our social handles and contacted successful speakers. 27.14% of all respondents prefer visual aids because they are easy to understand, can be paused during a presentation, and can trigger all sorts of emotions. That being said, it is also very tough to create good videos. However, more and more tools are available to help you create amazing videos without professional help.

Hans Rosling’s TED talk, titled ‘the best stats you have ever seen,’ is one of the best speeches.  He uses video for the speech ’s entirety while not diverting the audience’s attention away from him. He does all this while also bringing out some optimism for the world’s future. We highly recommend this TED talk to learn how to use videos effectively as a visual aid and inject some positivity into your lives during these trying times.

2. Demonstrations

Demonstrations, also known as demos, are undoubtedly among the most effective visual aids for communication. You can use demonstrations in two ways. One as a hook to captivate your audience. Prof. Walter Lewin was famous for using demonstrations as a hook during lectures. In his most famous lecture, he puts his life in danger by releasing a heavy pendulum to show that a pendulum’s period remains constant despite the mass. 

Demonstrations can also be used to show how some things are done or work. We use demonstrations to showcase how Orai works and how you can use them to improve your speaking skills.

18.57% voted for demonstrations because they are unique, interactive, up close, and have a personal touch.

3. Roleplays

Jokes aside, why do you think comedy shows are memorable? You guessed it right. Roleplays! Role – play is any speaking activity when you put yourself into somebody else’s shoes or stay in your shoes but put yourself into an imaginary situation! 

Nothing is more boring than a comedian delivering lines straight from a joke book.  Legendary comedians like George Carlin, Kevin Hart, Chris Rock, and Bill Burr use roleplays effectively and make a mundane joke genuinely memorable. 

Jokes aside, you can use roleplays in business presentations and speeches. Use real-life stories or examples in your role plays to make them authentic. 

15.71% of the survey respondents voted for roleplays because they are very close to real life and do not take the audience’s attention away from the speaker.

With 12.86% of the votes, Props is number 4. A prop is any concrete object used to deliver a speech or presentation. Props add another dimension to our speech and help the listeners visualize abstract concepts like vision, milestones, targets, and expectations. It ties verbal to visual. Introducing a prop into your speech or presentation should not seem forced. Use them sparingly to highlight your address’s most critical points or stories.

People voted for props because they feel 3D visualization is more useful than 2D visualization. Props will make your presentations stand out because few people use them today.

When we sent out the survey to the Orai community and some highly successful speakers, we were sure that slides/presentations would come out on top. However, we were surprised by the results. With 12.86% votes, slides are number five on our list.

Presentations are effortless to create and, therefore, the most commonly used visual aid in business communications. Today, dozens of software programs are available to help you make beautiful presentations. Microsoft PowerPoint is the pioneer in the space and holds a significant market share.

Whatever is your preferred software, you need to keep your audience at the center while making presentations.

People described the ease of creation and the ability to incorporate other visual aids when asked why they chose presentations as their top visual aid.

The inclusion of Audio in this list can appear controversial. But it got a significant vote share in our survey and cannot be ignored. Audio can add a new dimension to your presentations where the audience is hearing your voice and other sound cues that can trigger various emotional responses. Especially when coupled with other visual aids, audio can be a powerful tool for making impactful presentations.

Vote share:

Audio aid is number six, with 4.29% of the votes.

7. Handouts

What is a handout.

A handout is a structured view of your presentation or speech that you can distribute to the audience.

What are the benefits of a handout?

Like how this blog gives more information than our YouTube video on the different visual aids, handouts can be used to furnish more information than your discourse itself. They give your audience something to take away after your presentation, making you and your presentation more memorable. 

Are you going to be speaking about something overly technical? Then handouts are your friends. Handouts are also an opportunity to facilitate follow-ups if you specify your contact details. 

Handouts are tied with whiteboards and got 2.86% of the votes in our survey.

8. Physical & Online Whiteboards

What is a whiteboard.

Traditionally, whiteboards are white, shiny, and smooth boards on which texts and diagrams are made using non-permanent markers. It is widely used in professional presentations, brainstorming sessions, and group discussions. Post-COVID, more and more companies are moving to online whiteboards. Online whiteboards are software that provides a space where individuals across the globe can collaborate online. Many companies have moved beyond the whiteboard and started using online whiteboards for meetings and discussions.

What are the benefits of a whiteboard?

A whiteboard helps listeners better visualize thoughts, concepts, and ideas. It is also a better alternative to the blackboard for a smaller audience as it is tidier and easier to use. Online whiteboards can be used instead of traditional whiteboards without being limited by space constraints. Online whiteboards will transform virtual meetings into a collaborative experience.

With 2.86% of the votes, whiteboards stand at eight on our list.

9. Blackboard

What is a blackboard.

A blackboard (aka chalkboard) is a surface on which texts or diagrams are made using chalk made from calcium sulfate or calcium carbonate. Blackboards are typically used in classrooms for large groups of students. 

What are the benefits of blackboards?

Blackboard is one of the foremost and most popular teaching aids. Blackboard is useful for teaching as it helps instructors move from easy to complex topics in an organized manner. Diagrams, symbols, charts, and drawings can be introduced in discourse to bring life to rather dull topics. Blackboards are highly interactive, where the teacher and students can participate during a speech . 

With 1.43% of the vote share, the blackboard stands at the bottom, along with flipcharts.

10. Flipchart

What is a flipchart.

Flipcharts consist of a pad of large sheets of paper bound together. It is typically fixed to the upper edge of a whiteboard or canvas. Flipcharts are easy to create and inexpensive fit for small groups of people.

What are the benefits of presenting using a flipchart?

Nowadays, everybody seems only interested in making presentations powered by computer-generated slide decks. However, the flip chart has its charm. Since most presentations consist of less than ten people, flip charts can be a refreshing change to the standard slide deck. Moreover, flipchart does not require electricity. No electricity and no software means fewer of those last-minute hick-ups. 

Flipchart got 1.43% of the vote and shared the bottom position with its counterpart, which we will discuss in the next section.

Master the art of speech , practice with Orai

How to make an informative speech with visual aids in presentations

If you have a presentation coming up soon, you can follow the instructions below to learn how you can take advantage of visual aids: 

Determine your overall objective

The aim of your presentations depends on you, what information is being presented, and your audience. The motivational speaker and the classroom teacher may approach the same types of visual aids differently due to differences in overall objectives. For instance, if you aim to inspire and remind your audience of salient points, a poster template should serve well; infographics work well when trying to show relationships between complex information. A chart will be quite effective if you seek to explain a given data set.

Choose appropriate visual aids in presentations.

After identifying the overall aim of your presentation, you have to match it with the right visual aids example. Will a graph, picture, or video suffice?  

If you use the PowerPoint Presenter, focus mainly on the media that best conveys your message. Make sure that the notes you add are bold and brief. Try to keep your sentence in one line of text.

Prepare thoroughly 

You will spend some time preparing your visual aids before the day of your presentation. It is good to allow yourself enough time to prepare so you can perfect your work accordingly. Take note of when, where, and how you will use your visual aids. If you discover some inconsistencies, you can compensate for them by adjusting your choice or using visual aids in presentations.

After you have a final draft of your visual aids, run a series of sessions with them. Let your friends or colleagues be your audience and ask for their honest feedback. Make appropriate adjustments where necessary.

During presentation

First, you need to be comfortable and confident. A neat and appropriate dress should boost your confidence . Follow the tips below during presentations.

• Keep your face on your audience. It may help to look a little above their heads while presenting.
• Only point to or take the visual aid when needed. When you do, explain what you mean immediately.
• Do not read texts on your visual aids verbatim.
• Once a visual aid has served its purpose, you should keep it away from your audience’s view.

If you need more help boosting your confidence , we have written a detailed piece on how to conquer your fear of speaking in front of people.

What is the importance of using visuals in giving a presentation?

Visual aids in presentations are invaluable to you and the audience you hope to enlighten. They make the job easier for you, and the audience leaves feeling like they learned something. Apart from their time-saving abilities, here are some reasons why you need to incorporate visual aids in your presentations:

• Visual aids can help your audience retain the information long-term. 
• The human brain processes images faster than text, so visuals make us understand things faster.
• Using visual aids makes your presentations more enjoyable, interactive, and memorable.
• Visual aids help your audience connect and relate with you better
• Presentations with visual aids are less likely to be misunderstood or misrepresented. They are usually easier to understand and leave little room for confusion
• Visual designs help stimulate cognition and they are great for people with learning disabilities.
• Visual aids act as key cards and pointers for the presenter and help you keep track of what you’re saying

What are the ideas for speech topics using visual aids?

• Use a picture or image that closely represents the topic. A one-hundred-dollar note can suggest topics revolving around money and finances.
• Use a chart showing trends or statistics that your audience finds appealing. You can use popular sayings or quotes to generate topics your audience can relate to.
• Newspaper headlines on related issues can be good starters for opinion-based topics.

Why is the use of color important in presentations, according to research?

Color plays a crucial role in presentations, boosting audience engagement with its ability to enhance motivation and create visually appealing visuals. By understanding color theory and using shades thoughtfully, presenters can ensure their work is professional and organized and accessible to a diverse audience, considering color blindness and cultural associations.

What are the key points to consider when using visual aids in a presentation?

Ensure effective and engaging visuals in your presentation by considering the space, practicing beforehand, utilizing and limiting color strategically (considering color blindness), and maintaining consistency throughout your presentation.

What are some tips for using objects or artifacts as visual aids in presentations?

Objects in presentations can captivate your audience! Choose relevant objects for demonstrations or explanations. In small groups, pass the object around but manage time. For larger audiences, move it around for clear visibility. Reveal the object at the right moment with context and explanation. If demonstrating, use deliberate movements and explain each step clearly to keep them engaged.

What are some tips for using visual aids to engage the audience and maintain their interest?

Capture and keep your audience’s attention with impactful visuals! Ensure clear visibility, maintain eye contact, and use visuals to complement your spoken words, not replace them. Explain each visual promptly and remove it seamlessly when finished to refocus attention on your message.

How can visual aids be tailored to suit the audience and make the presentation more effective?

Craft impactful presentations by tailoring visuals to your audience and goals. Choose relevant and resonant visuals, be it a graph, picture, or video, accompanied by clear, concise notes. Prepare thoroughly, refining visuals and considering timing, context, and integration. Seek feedback to fine-tune for optimal audience connection.

How should one prepare and use visual aids effectively during a presentation?

Prepare polished visuals beforehand, considering timing, context, and integration. Seek feedback. During your presentation, prioritize clarity , avoid overwhelming the audience, and use visuals purposefully to enhance, not replace, your message. Practice beforehand and maintain audience engagement through confident delivery.

The visual aid definition is very clear on how much impact using visual aids in public speaking has on an audience. With a great selection of visual aids, you can transform your presentations into a pleasant experience that you and your audience will always look forward to.

Become a confident speaker. Practice with Orai and get feedback on your tone,  tempo, conciseness , and confidence .

You might also like

2023 Complete Guide to Presentation Templates 📊

How to improve your speaking skills: 50 experts reveal their secrets [In...

Quick links.

• Presentation Topics

Useful Links

• Start free trial
• The art of public speaking
• improve public speaking
• mastering public speaking
• public speaking coach
• professional speaking
• public speaking classes - Courses
• public speaking anxiety
• © Orai 2023

Improve your practice.

Enhance your soft skills with a range of award-winning courses.

Using visual aids during a presentation or training session

June 21, 2018 - Gini Beqiri

Visual aids can enhance your presentations – they can increase the audience’s understanding of your topic, explain points, make an impact and create enthusiasm. It has become more important to make information visual:

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images” – ( Lester, 2006 )

In this article, we discuss how to use visual aids for presentations or training sessions.

What are visual aids?

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact, for example, if your presentation is on the health risks of smoking, you may show images of the effects of smoking on the body rather than describing this. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility .
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Preparation and use of visual aids

Once you have decided that you want to use a visual aid, you must ensure that the audience is able to quickly understand the image – it must be clear. They can be used throughout your speech but try to only use visual aids for essential points as it can be tiring for the audience to skip from one visual to another.

Preparation

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.
• Practice using the visual aids in advance and ask friends and colleagues for feedback. Ask them whether they can clearly see the visual aid and how they interpret it.

During the presentation

• Ensure that the visual aids can be seen by everyone in the audience.
• Face the audience most of the time rather than the image.
• Avoid reading from the visual aid.
• As soon as you show the visual aid the audience’s attention will be drawn to it so you must immediately explain it. You will be ignored if you talk about something else.
• Make it clear to the audience why you are using it.
• When you no longer need the visual aid ensure that the audience can’t see it.

Tailor to your audience

Choose your visual aids tactically so you appeal to your audience. This means finding images your audience can relate to, images they will find familiar and images they will like. Also think about what style of visual aid is suitable for the audience; is it quite a serious presentation? Can you be humorous? Is it more formal or informal?

Example of using visual aids

When watching this video, notice how the presenters:

• Talk to the audience while writing
• Turn their body to the audience while writing
• Don’t spend too long writing in one session

Types of visual aids

There are a variety of different types of visual aids, you must decide which will suit your presentation and your audience.

Microsoft PowerPoint is widely used for presentations because it’s easy to create attractive and professional presentations and it’s simple to modify and reorganise content compared to other visual aids. You can  insert a range of visual items  into the slides which will improve the audience’s focus. Also, the audience can generally see slideshows better than other visual aids and you don’t have to face away from them. However, your presentation can look unprofessional if this software is used poorly.

• Have a clear and simple background.
• Avoid using too many different types of fonts or font sizes.
• Only use animations for a purpose, such as, to reveal the stages of a process, otherwise this can be distracting and look amateurish.
• Use a large font size – a minimum of 24pt.
• Use bullet points to summarise key points.
• Consider providing handouts of diagrams because the audience will find the diagrams easier to read.
• Avoid putting too much text on a slide.
• Avoid using red or green text as it’s difficult to read.
• There should only be one key point for each slide.
• Always have a back-up plan in case there is a technical issue and you cannot show the visuals on the day, for example, bring handouts or a poster.

Whiteboards

Whiteboards are great for providing further explanations, such as, showing the order of a process, creating diagrams or explaining complex words or phrases. They’re often used to display headings and write down audience suggestions. Whiteboards are also ideal for displaying important information for the entire duration of the presentation, such as, key definitions, because the audience can just glance at the whiteboard for a reminder.

• Ensure that enough time has passed for the audience to take notes before rubbing something off of the whiteboard.
• Write concisely to avoid facing away from the audience for too long.
• Handwriting must be large and legible.
• Practice beforehand as you may feel nervous about writing in front of an audience at the time.

Handouts are papers that contain key information from your presentation or they may provide further information. They prevent you from overwhelming the audience as there will be less information on the slides and therefore less information they need to write down.

You must consider when you want to give the audience the handouts:

• If given at the beginning and middle of your presentation the audience may be reading rather than listening to you or they might not pay attention to what you’re saying as they already have the information.
• If given at the end of your presentation the audience may be trying to take lots of notes which may reduce the amount of information they are actually understanding.

To manage this, provide the audience with partially completed handouts so they will have to listen to what you’re saying to be able to fill in the gaps. Providing the audience with graphs and charts beforehand is also beneficial because the audience will find them easier to read than, for example, from a slide.

• Tips on creating handouts for your presentation

Video clips

Using videos are a great wait to  engage the audience  and increase their interest. Use video to bring motion, images and audio into your presentation.

• Ensure that any videos used are relevant to the presentation’s content.
• Only show as much of the video as necessary.
• Never show a really long clip.
• Videos can be difficult to fit into the structure of a presentation so ensure that you tell that audience why you’re showing them a clip and tell them what to look for.
• Inform the audience how long the video will last.

Flip charts offer a low cost and low tech solution to record and convey information as you speak. They’re more beneficial for smaller audiences and they are favoured for brainstorming sessions as you can gather ideas easily. Flip charts are also widely used for summarising information and, like with a whiteboard, you can use them to show permanent background information.

• Before your presentation, place the flip chart in a location that you can easily access.
• Prepare any sheets you can in advance, even if you can only write down the headings.
• Flip charts can be moved so you can avoid facing away from the audience – stand next to it and continue to face the audience.
• Have only one main idea per sheet.
• Write legibly, largely and in block capitals so it’s more visible.
• Check with the audience that they can read the text – do not use a flipchart if there is a large audience.
• Only write in black and blue ink. Red ink is good for circling or underlining.
• Using a pencil write notes to yourself beforehand so you remember what to include – the audience will not see this writing. Also drawing lines in pencil beforehand can keep your handwriting straight.
• Flip back through the sheets to consolidate points.
• Practice writing on the flip chart advance as you may feel nervous at the time of presenting.

Poster boards can be created using a variety of visual devices, such as graphs and images. They’re generally quite portable and you can make them as elaborate as you want. However, they can be expensive to produce if the poster is quite complex.

• One poster per message or theme
• Use block capitals
• Avoid using posters when presenting to large audiences as they will not be able to see the content

Product, objects or artefacts

Objects can be useful tools for making an impact or even for making a dull topic more interesting. Sometimes they’ll be needed for technical and practical reasons, such as, showing a model or conducting an experiment.

• If you are presenting to a small audience consider passing the object around but provide enough time so they won’t have to divide their attention between the object and what you’re saying.
• If the audience is large ensure that you move the object around so everyone sees it.
• The audience will be more distracted from what you’re saying when they’re looking at the object so keep it hidden until the right time and provide the background information before revealing it.
• Explain why you’re using the object.
• If you are conducting an experiment or demonstration, move slowly with exaggerated movements so the audience can follow. Also explain precisely what’s going on.

Two examples of live product demos:

Key points for using visual aids

Try to find out what the presentation room is like beforehand, such as, the layout of the room, the equipment etc, so you can see if your visual aids are appropriate and whether they will work there but always have a contingency plan regardless. Also remember that the audience should be able to understand an image almost immediately.

Before your presentation, ensure that you  practice with your visual aids  so you know how to operate the equipment. If something goes wrong you’ll have a better chance of solving the problem.

Research suggests that using colour increases people’s motivation to read and their enthusiasm for a presentation. Software like PowerPoint is great for producing colour visuals.

Using the colour wheel can help when choosing your presentation’s colours:

• Colours opposite each other in the wheel are complementary and they create contrast. Using complementary colours makes your text more readable.
• Colours next to each other are analogous and they are harmonious. Using analogous colours makes your presentation more unified.

The  Adobe colour wheel , which helps you pick complementary colours for your presentation design.

Avoid using too many colours in your presentation as this can look cluttered and unprofessional and keep your colour themes continuous, for example, if you highlight all the key words on one slide in blue, continue to do this throughout the presentation. Also be careful with colour associations, for example, in many cultures red is linked to danger. Try to represent your words and topics with colours that make sense and are appropriate.

Many people are blue-green or red-green colour-blind so avoid putting these colours next to each other’s in, for example, a graph. If you cannot avoid placing these colours next to each other then use text to clearly label items.

Research suggests that information displayed visually is well remembered: “retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone.” ( U.S. Department of Labor OSHA Office of Training and Education, 1996 )

There is also significant evidence suggesting that most learning occurs visually – some researchers suggest that 83% of human learning happens visually. The psychologist Bruner conducted multiple studies which suggest that people remember 80% of what they see and do, 20% of what they read and only 10% of what they hear.

Visual aids are worth including in your presentations because they can help you explain information more coherently which makes presenting easier for you and learning easier for the audience. They also help add variety to your presentation thus making it more interesting for the audience. If the audience understand what you’re saying and they are more engaged, they’re more likely to be persuaded by you.

• PRESENTATION SKILLS
• Working With Visual Aids

Search SkillsYouNeed:

Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
• General Presentation Skills
• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes

Working with Visual Aids

• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
• Self-Presentation in Presentations
• Specific Presentation Events
• Remote Meetings and Presentations
• Giving a Speech
• Presentations in Interviews
• Presenting to Large Groups and Conferences
• Giving Lectures and Seminars
• Managing a Press Conference
• Attending Public Consultation Meetings
• Managing a Public Consultation Meeting
• Crisis Communications
• Elsewhere on Skills You Need:
• Communication Skills
• Facilitation Skills
• Teams, Groups and Meetings
• Effective Speaking
• Question Types

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

Visual aids are an important part of presentations. They can help to keep your audience engaged, make your point for you—there is a reason why people say that a picture tells a thousand words—and remind you what you want to say.

However, you can also take them too far.

If good use of visual aids can make a presentation, poor use can ruin it. Who, after all, has not be subject to ‘death by PowerPoint’, in one of its many forms? This page explains more about how to use visual aids effectively in presentations and helps you to avoid being remembered for all the wrong reasons.

What Are Visual Aids?

Visual aids are exactly what they sound like: a visual support to you standing up and speaking.

They are commonly something like slides setting out your main points, or a video. They can also take the form of a handout, either of your slides, or a summary of your presentation, the use of a flip chart, or even something interesting that you have brought along to show your audience and make a point.

If visual aids are used well they will enhance a presentation by adding impact and strengthening audience involvement. They can also be a helpful to reminder to you of what you wanted to say.

You should only use visual aids if they are necessary to maintain interest and assist comprehension in your presentation.

Do not use visual aids just because you can, or to demonstrate your technological competence. Doing so may make it harder to get your messages across clearly and concisely.

For each visual aid or slide, ask yourself why you are using it. If there is no real purpose, don’t include it.

Thinking Ahead—Planning Your Visual Aids

Most visual aids will need advance preparation. You will need to know how to operate the equipment effectively.

Check beforehand what facilities are available so that you can plan your presentation accordingly.

Also check whether you need to send your presentation in advance to be loaded up, or whether you can bring it on a memory stick or similar.

You can find more about preparing a presentation in our dedicated page on the subject.

Presentation software

It is now common to use presentation software such as PowerPoint.

Indeed, few presenters would dare to attend an event without a PowerPoint file. However, it is still possible to manage without. Some of the very best lecturers and speakers do not use PowerPoint. At most, they might draw on a flip chart or whiteboard. What they have to say, and the style in which they say it, is compelling enough to hold their audience.

For most of the rest of us, PowerPoint is likely to be the way forward, however.

Top tips for using PowerPoint

Keep it simple. Use no more than three to five bullet points per slide and keep your bullet points to a line of text, if possible. Your slides should be a guide to what you are going to say, not a verbatim account.

Don’t use visual effects unless they actually add to your presentation. PowerPoint has some very nice options for adding and subtracting text, but they can be very distracting. Stay away unless you really know what you’re doing.

Keep it short. A half-hour presentation can usually be summarised into six to ten slides at most.

Don’t use the notes function. PowerPoint has a ‘notes’ function that allows you to write notes under the slides for your benefit. Don’t. You will try to read them off the screen, and stop talking to your audience. Instead, use cue cards held in your hands and focus on your audience.

Other common visual aids include:

• Whiteboards and interactive whiteboards
• Flip charts

Whiteboards and Interactive Whiteboards

Whiteboards are good for developing an explanation, diagrams and simple headings.

They can also be used for recording interaction with, and comments from, the audience during brainstorming sessions .

Remember that writing on a whiteboard takes time and that you will have to turn your back to the audience to do so. If using a whiteboard, you should ensure that your handwriting is legible, aligned horizontally, and is sufficiently large to be seen by all the audience. Also ensure that you use non-permanent pens (sometimes referred to as dry-wipe pens) rather than permanent markers so that your writing can be erased later.

Bear in mind that the white background of a whiteboard can cause contrast problems for people with impaired vision.

Interactive whiteboards can be used for PowerPoint presentations, and also to show videos, as well as to write on and record interactions with the audience. They are, effectively, projector screen/whiteboard combinations, with attitude. If you plan to use an interactive whiteboard, you should make sure you know how it works, and practice using it, before your presentation. It is NOT a good idea to make first use of one in a major presentation.

Flip Charts

A flip chart is a low cost, low tech solution to recording interactive meetings and brainstorming sessions.

At many venues, however, they have been replaced by interactive whiteboards.

A flip chart can be prepared in advance and is portable, it requires no power source and no technical expertise.  Flip charts are ideal for collecting ideas and responses from the audience and are good for spontaneous summaries.  However, if the audience is large, a flip chart will be too small to be seen by everyone.

Top tips for the effective use of a flip chart:

Arrive early and position the flip chart so that you can get to it easily when you need it.

Position the flip chart so that you can stand next to it and write while still at least half-facing your audience. Do not turn your back on your audience.

Make sure you have several marker pens that work.

Only use blue or black marker pens. It will be difficult for those at the back of the room to see any other colours. You can use red pens to accentuate blue or black.

Make your letters at least 2-3 inches tall so that everybody can see what you have written.

Draw lines in pencil on blank pages before your presentation, to help you keep your writing legible and straight.

If you are using a flip chart as an alternative to PowerPoint:

• Plan out your pages as you are writing the outline for your presentation;
• Write notes to yourself, in pencil, on the flip chart to remind you of the points you want to make. Your audience will not see the pencil notes.

If you have something that you want to present and then accentuate during the presentation or discussion, write out the flip chart page beforehand so that you can just flip the page to it—or just use a PowerPoint slide.

If you need to refer to something that you wrote on a page at a later point in your presentation, rip off the page and fix it to the wall.

Videos are particularly good for training purposes. Short videos can also be embedded into a PowerPoint presentation to make a point, or provide an example. This is becoming increasingly popular with the advent of YouTube, because far more videos are available. Smartphones have also made recording your own videos much easier.

However, as with any visual aid, make sure that you are using video for a purpose, not just because you can.

Handouts summarising or including the main points of a presentation are an excellent addition, but must be relevant.

Presentation software packages such as PowerPoint can automatically generate handouts from your presentation slides. You can also prepare a one-page summary of your presentation, perhaps as a diagram, if that seems more appropriate. This may be particularly useful if you are asked to do a presentation as part of an interview .

If you do provide handouts, it is worth thinking carefully about when to distribute them.

Giving out handouts at the start of a talk will take time and the audience may start to read these rather than listen to what the speaker is saying. However, if your presentation contains complex graphs or charts, the audience will appreciate receiving the handout before the presentation starts since they may find it easier to view these on paper than on the projection screen. The audience may also appreciate being able to make their own notes on the printed handout during the presentation.

Consider the best time and method to distribute any handouts, including either placing them on seats prior to the start or giving them out at the end of your presentation. You may also consider emailing copies of handouts to participants after the event. If your talk includes questions or discussion this will give to time to summarise this and communicate it back to the attendees.

A final take-away

There is no question that visual aids, used well, will enhance your presentation. They add a more visual element to the auditory aspect of you speaking. They therefore help to engage your audience on more levels, and also keep them interested.

The key to avoiding ‘death by PowerPoint’ is to focus on the purpose of each slide or visual aid, and ask yourself:

How does this add to what I am saying?

‘Adding’ may of course include ‘providing a summary’, but if your slide adds nothing to your spoken words, then do not include it.

Continue to: Managing the Presentation Event Presenting Data

See also: Preparing for a Presentation Organising the Presentation Material How You Can Improve Your Video Editing Skills Typography – It’s All About the Message in Your Slides

404 Not found

404 Not found

Microsoft 365 Life Hacks > Presentations > 5 reasons to use visual aids for speeches and presentations

5 reasons to use visual aids for speeches and presentations

A whopping 65 percent of humans are visual learners . This makes sense, considering the brain processes visual information about 60,000 times faster than text.

It also explains why it’s so important for speakers to incorporate compelling visual aids into their presentations . Impactful visuals help us communicate our ideas and messaging more effectively—no matter what type of audience we are trying to reach.

Here are 5 facts that drill home the importance of visual aids when it comes to delivering a memorable presentation or speech.

Grow a business

Use free apps and tools from microsoft for your small business and side gig.

1. Presentation visuals grab an audience’s attention—and keep it

Human beings are naturally curious creatures but we have a short attention span—and it’s gotten worse in our current era of information overload and non-stop scrolling. When listening to a speech or presentation, audience interest peaks around the 10-minute mark and then drops precipitously depending on the content and communication style of the speaker. (A Ben Stein soundalike drolling on about duality quantum algorithms? Godspeed.) That’s why so many experts insist on capping lectures at 15 to 20 minutes or mixing up the format with 20-minute blocks. Interesting visual aids can help you do that.

They spark interest when the brain is feeling fatigued, making it easier to receive and process complex information. Think of each new visual or animation as little shots of adrenaline—capturing the waning attention of an audience and re-energizing the room. This can be especially effective when embedding picture polls, or visuals that require audience members to pull out their phones and interact with the content you’ve presented.

2. Presentation visuals make complex ideas easier to understand

Not everyone computes information at the same speed. Infographics make data-heavy presentations more digestible—breaking statistics and other figures or timelines into bite-sized chunks. They’re also more persuasive. According to a study conducted at the Wharton School of Business, 67 percent of audience members were more convinced by the content of a verbal presentation with accompanying visuals versus 50 percent with a verbal-only presentation.

3. Presentation visuals build emotional bridges with the audience

They say a picture is worth a thousand words—it’s cliché but true. Images make viewers feel things that words cannot and give presenters a way to connect with their audience on a more visceral level. (Yes, even if your audience is a bunch of humorless academics.) Instead of listing off dull facts about global warming, pop in a few slides depicting recent floods or forest fires to drive home your point. Powerful imagery, including 3D effects and visually appealing templates , resonate with audiences and makes them care more deeply about what you’re saying.

4. Presentation visuals help audiences retain information

Researchers have found that people who are asked to recall information after a three-day period retained just 10 percent of what they heard during an oral presentation, 35 percent from a visual presentation, and 65 percent from an oral presentation with visuals. You’ve worked too hard preparing your address to have the audience walk away remembering only a tiny fraction of what you said. Embracing visuals will improve the odds by six times.

5. Presentation visuals keep your speech on track

Peppering your presentation with visual aids will help you organize your talking points, avoid off-topic rambling, and even jog your memory if you get hit with a bout of stage fright.

But remember: While thoughtful visuals will make a speech or presentation much stronger, they won’t save you if you show up unprepared. The purpose of a visual aid is to engage the audience, boost their understanding of your content, ignite an emotional response, and help you convey important messaging—but it is never a substitute for preparation .

Get started with Microsoft 365

It’s the Office you know, plus the tools to help you work better together, so you can get more done—anytime, anywhere.

Topics in this article

More articles like this one.

How to create an educational presentation

Use PowerPoint to create dynamic and engaging presentations that foster effective learning.

Five tips for choosing the right PowerPoint template

Choose an appropriate PowerPoint template to elevate your presentation’s storytelling. Consider time length, audience and other presentation elements when selecting a template.

How you can use AI to help you make the perfect presentation handouts

Learn how AI can help you organize and create handouts for your next presentation.

How to use AI to help improve your presentations

Your PowerPoint presentations are about to get a boost when you use AI to improve a PowerPoint presentation.

Everything you need to achieve more in less time

Get powerful productivity and security apps with Microsoft 365

Explore Other Categories

Should You Always Use Visual Aids in a Research Presentation?

Slides are an Option, Not a Requirement

For anyone whose workweek includes one or more meetings or the infamous ‘town hall’ presentations, the prospect of yet another PowerPoint slide presentation is enough to generate much eye-rolling and audible groaning. It seems that visual aids are now expected to accompany every presentation. Is this some new political correctness campaign to acknowledge the needs of visual learners ? Or have slides simply become the de facto tool for supporting both experienced and nervous presenters?

Ask Yourself Why?

For many nervous presenters, knowing that slides are available on the screen behind them can be very re-assuring. Your trepidation might cause you to completely blank on your notes, so you can turn around and re-orient yourself with what’s on the screen. Unfortunately, when slides are written to support the presenter rather than inform the audience, the resulting product is often a series of slides with few graphics , and very small font so that the presenter can put everything from his or her notes onto the slides just in case.

This is a classic example of not stopping to ask why you are using visual aids in your presentation. A better question to ask is: What are you attempting to achieve with your presentation? Successful presenters don’t just shove information into the faces of their audiences. They subscribe to the philosophy that knowledge transfer and retention requires audience engagement and entertainment.

All About Your Audience

The process of preparing for your presentation should not begin with deciding which slides or handouts to use. You know your subject, the location and technical capabilities of the venue, and you know how long you’ll be on stage or leading the presentation in a conference room. That’s all useful information, but the most important information you need in deciding what you want to achieve with your presentation is: Who is the audience, and what are their needs, wants and expectations? It won’t matter how polished your graphics and handouts are if you do not engage with them and make them think about the content you are presenting.

Visuals Don’t Compensate for Poor Presentation Skills

A bad presentation can seem like an extended comedy of errors. The presenter is clearly inexperienced or took no time to prepare or practice. The screen has PowerPoint slides crammed with bullet points in an illegible font size, which the presenter (turning his or her back to the audience) is reading off the screen. Fortunately, the audience doesn’t see this as rude, because they are reading the same slides from the hard copy that they were given as a handout. How much engagement and retention will be achieved here?

Preparing for a presentation requires some honesty and humility. If you’re not an experienced presenter, or your boss has asked you to pull together a presentation at the last minute on a subject you know little about, PowerPoint will not fix that for you. Don’t assume that slides are an automatic requirement. A well-written and entertaining speech can be far more engaging, and if you tell your audience in advance that they will be given a comprehensive handout at the end, everyone will relax and focus on what you have to say. If you’re too nervous to even contemplate being an engaging speaker, get some help from a colleague with presentation design experience, so that you can use visual aids to support your message rather than just giving you the safety net you think you need. Then practice as much as possible before the event. Even the most engaging speakers were nervous at first, and each of them probably has a horror story in their careers of broken equipment, lost scripts, and some bad cases of nausea.

Rate this article Cancel Reply

Your email address will not be published.

Enago Academy's Most Popular Articles

• Reporting Research

Beyond the Podium: Understanding the differences in conference and academic presentations

Conferences can be captivating as it where knowledge meets presentation skills. They serve as dynamic…

• Old Webinars
• Webinar Mobile App

How to Ace Your Next Virtual Academic Conference

Identifying the right conference Designing video presentations Handling Q&A professionally Tips for virtual networking

• Global Korea Webinars

국제회의를 위한 연구발표 준비하는 방법

올바른 컨퍼런스 식별하기 프레젠테이션 설계 전략 질의응답 확인 및 관리 네트워킹에 대한 효과적인 팁

• Career Corner
• PhDs & Postdocs

Tips to Present Your Scientific Poster Effectively

This article focuses on the prerequisites and tips on developing a poster/e-poster. Traditionally, scientific posters…

A Researcher’s Guide to Making the Most of Academic Conferences

Academics know the importance of attending conferences as part of their career. Conferences provide valuable…

6 Simple Ways to Handle a Q&A Session at a Conference

4 Quick Tips to Effectively Engage the Audience in Your Research Presentation

Sign-up to read more

Subscribe for free to get unrestricted access to all our resources on research writing and academic publishing including:

• 2000+ blog articles
• 50+ Webinars
• 10+ Expert podcasts
• 50+ Infographics
• 10+ Checklists
• Research Guides

We hate spam too. We promise to protect your privacy and never spam you.

I am looking for Editing/ Proofreading services for my manuscript Tentative date of next journal submission:

What should universities' stance be on AI tools in research and academic writing?

• For Onboarding
• For Health Care
• For Training
• For Education
• Our Process
• Case Studies
• Infographics

Problems of using visual aids in education and how to fix them

June 25, 2021 | Blog - For Education

While firmly believing in the power of visual aids in education, we are aware of the concerns educators might have in using visual aids in the classroom, especially educational animations, which are not ideal for all learning situations. We aim to explain these concerns by dissecting some potential problems of using visual aids in teaching and how to fix them. Followed after would be a list of subjects that visuals are particularly helpful in learning.

How to fix:

Memorization.

Teachers now use 3 types of visual aids in education the most. They are: Educational poster, educational infographic and educational animation. Stand above all, using animated educational video is an up-rising trend . It can make visual aid not only simpler and less cluttered, but also more vivid, engaging and more intuitively comprehended.

Visual aids in education, especially animations do have great potential. However, it doesn’t mean there is no downside. When visual aids are not beneficial to learning, it is often due to poor design, presentation to the wrong audience, or the type of visual aids teachers choose is not suitable for the topic.

Here are potential downsides you might get when using visual aids in teaching

Distracting rather than learning

It is perhaps the most common concerns about using visual aids in education. Questions could be: what if students don’t learn anything and all they get is a few minutes watching videos? Or can visual delivery meaningful knowledge to a wide range of students?

So how exactly can animations distract learner from learning? And most importantly, how to fix them?

Researchers say that a key problem with animation format is information overload . Most instructional animations are not paved for the limited capacity of working memory. During an animation, learners must quickly select the relevant information and hold that in memory to integrate it with what comes next. This creates a high cognitive load that may hinder the resources available for learning

Adjust your movement speed by getting student feedbacks in class. If your animated videos are for eLearning, provide controls so the learner can slow down to a comfortable pace and allow them to rewind the animation .

Split attention:

When an animated sequence requires reading text and watching the animation, it splits the attention of the viewer,. Because the viewer cannot attend to both reading and watching movement at the same time , neither channel is attended to properly.

Use voiceover in sync with the animation rather than written text. Use least text as possible. Place the labels next to the objects or process that they present so attention will not be split.

Not sure where to look:

It can be hard for learners to quickly determine which parts of an animation are most relevant and which are not. In fact, some of the more dazzling elements may not be the most important but will attract the most attention.

Use visual cueing devices in animations to point out where learners should place their attention. There is some evidence that a spotlight cue (where less important areas are shaded) is effective. In another experiment, arrows were not as effective as spreading color cues overlaid on salient part of the animation. the color should spread synchronously with important events.

Illusion of learning:

Some researchers report that students may enjoy watching animations over static graphics. This positive affect creates the illusion that the learner has acquired more knowledge or skill than assessment result show.

Use appropriate method to determine if learning is taking place. Don’t rely on self-reporting alone.

All in all, creating effective visual aids for educational purpose is not simply whipping up some pretty pictures. It is about delivering a meaningful piece of knowledge to your students. Therefore, a clear understanding of the message being delivered and the audience is very important! Remember these 3 guideline below for your next animated educational videos:

First of all , the effectiveness of visual aids depends greatly on the creator of these contents. You need to have a clear aim and deep understanding of the lesson in order to create an effective visual.

Secondly, whether or not the aid is distracting the students away from the lesson or not depends on the element of design. Although it might sound like effort, in design: less is more. Remember: it is the visualization of the knowledge that makes the success of a visual aid. So be clear and straight to the point.

Thirdly, there needs to be an appropriate understanding of what could be delivered effectively through visual aids. Some teaching materials are simply not suitable for the use of visual means. Therefore, creating visuals for these materials might not be worth the while.

Costly and difficult to operate

This might be another popular concern with using visual aids in the classroom amongst educators. Especially with the development of technologies in education, paying and adapting to these methods tend to be the main concern.

To resolve the financial math questions, we offer two ways of looking at things:

Visual aids are extremely diverse

Otherwise, visual aids can simply be the VISUALISATION of the learning materials. What does it mean? It could range anything from scribbles on the blackboard, to pictures on a presentation to an animated story of the lessons. Knowing what is available and choosing the most appropriate ones for your course will ultimately lead to a desirable effect.

Yes, there might more advanced, interesting methods worth looking into like animation or educational videos. For these methods, you need to invest quite a bit of investment to get it properly running. (Still, if you are interested, there are still innovative teaching methods for you to try it out).

To consider something costly, it is best to compare and understand two things about the products: 1 is its effectiveness to solving your issues (will it make a better learning environment) and 2 is the effort that goes into producing this product.

Therefore, in order to find something that is suitable for and worth your money. Some diggings about the tool you want to use need to be done in order to make the most out of your investment. Newer technologies make animations easier to create at affordable price. You can choose animation making platforms, like Vyond (GoAnimate)  or  VideoScribe for $40 subscription fee per month. These applications already set up a massive library of animation assets including characters, backgrounds, and objects so anyone can animate. However, they are lack of specialized and customized details. If you want a customized, tailor-made video fits perfectly to your course, animation studios are your options. The price this time can

Now, if you have decided that visual is the answer to your wants and needs, maybe you’re curious what subjects would work best with the visual method? Let’s have a look:

Subjects that are best taught visually

It is true that visual aids can have an amazing effect on learning if used appropriately. However, another factor that could make or break the success of using visual aid is whether the nature of the lesson itself is suitable.

In teaching music, for example, if you are teaching musical theories, it could be fun to turn (musical signs) into fun little character to attract attention. But if you’re teaching students how to play the piano with the notes, nothing can beat actual practicing.

Now, you must be curious about what subjects can visual aid has the most powerful effect on. From our experiences of working with many educational institutions, this is what we can suggest: 

Abstract (theoretical based) concepts:

Many subjects that dealt greatly with theoretical concepts such as mathematics or physics can post a challenge to educators. Even simple concepts like multiplication can be hard to teach to 9 years old. This is where visual tools can come to the rescue.

Ted-Ed or School of Life is perhaps the best examples of effective uses of this sort of videos. This is a specific example of how animation that F-Studio produces is used as a teaching tool, particularly for using a bar model in mathematics at primary level . 

Unobservable phenomena:

These phenomena are usually thought of as scientific ones such as the tiny bitsy organisms or the extremely large planets. In this sense, science, geology, and biology can benefit immensely from visual tools.

However, unobservable phenomena can also be useful for subjects such as history, civic education or literature. This is because visualizations of this knowledge as stories attract and engage learners through relating it to themselves.

Sequences and relationship

This very much taps into visual’s ability to let us see the big picture. Sometimes, it can be hard to follow or imagine a concept as a part of a larger process.

And it is not even about whether the concept is easy but more about having to remember both the concept and where it lies.

Many subjects include concepts and terms that need memorization. As suggested, in our  The power of visual in teaching and learning article, associating these terms with relatable and funny images can enhance the remembering of these terms.

Visual is such a powerful tool for these types of knowledge. The most common examples like in charts or graphs. A more successful story could be Prezi, a presentation tool that makes use of this feature of visual aids. This tool allows the presenter to first introduce the big picture before going into details by zooming indirectly.

In the end, animations, or visual aids in education are like other teaching tools, still have disadvantages. However, its potential is beyond its risk. All you have to do is stay away from the mistake we list above, the you can get much better result.

Now we hope that you have equipped for yourself a fair amount of knowledge on why visual can be misunderstood. We hope you could decide the next step in choosing the right tools to enhance learning in your classroom. Perhaps if you are thinking about using it in your next class. Well then, check out our articles on how to choose the most suitable visual aids for you.

>> How to design visual aids for teaching purpose

Read Further:

• How to make the animation for educational purposes work? 
• Developing animations for education: where to start?
• Animation making in education: should you do it yourself or should you hire the professionals?

Favorite post

5 Best Animated Video Production Companies [Update 2023]

Top Animated ELearning Video Company (2023 Update)

Trending now.

Top 12 Amazing Training Video Production Companies In 2023

The A to Z Guide of Animated Explainer Video for You

Related posts.

2D vs 3D Animation: Which Works Better for Your Projects

Dimension is not the only key factor when it comes to choosing the right video material for your course. 2D vs 3D animation, which works better?

What Is Educational Technology? 5 Keys to Success and Avoid

What is educational technology? Take a moment to learn about this promising segment for promoting learning and teaching performance.

How to improve animation in eLearning for outstanding performance

To improve animation in eLearning is essential as animation is the perfect material to include in learning projects. Check this out for some tips to consider before making your video.

Don’t know where to start? Get a quick quote!

Leave your contact information and we will be in touch within 24h!

• Onsite training

3,000,000+ delegates

15,000+ clients

1,000+ locations

• KnowledgePass
• Log a ticket

01344203999 Available 24/7

Advantages and Disadvantages of Presentation

Exploring the 'Advantages and Disadvantages of Presentation,' this blog explores how presentations can effectively communicate ideas yet sometimes hinder creativity. It discusses the ease of conveying complex information visually and the potential for engaging audiences but also considers the challenges of over-reliance on visuals and potential misinterpretation.

Exclusive 40% OFF

Training Outcomes Within Your Budget!

We ensure quality, budget-alignment, and timely delivery by our expert instructors.

Share this Resource

• Effective Communication Skills
• Presenting with Impact Training
• Interpersonal Skills Training Course
• Effective Presentation Skills & Techniques
• Public Speaking Course

Table of Contents  

1) What is a Presentation: A brief introduction 

2) Advantages of Presentations 

3) Disadvantages of Presentations 

4) How to make a successful Presentation? 

5) Conclusion 

What is a Presentation: A brief introduction  

A Presentation refers to a method of conveying information, ideas, or data to an audience using visual aids and spoken words. It is a formal or informal communication tool used in various settings, such as business meetings, educational environments, conferences, or public speaking engagements. 

During a Presentation, the presenter uses visual elements like slides, charts, graphs, images, and multimedia to support and enhance their spoken content. The goal of a Presentation is to engage the audience, effectively communicate the message, and leave a lasting impact on the listeners. You can ace your presentation skill by understanding various presentation skills interview questions and answers . It will expand your horizon to elevate your skills. 

Presentation Skills can be used to cover a wide variety of Presentations, from business proposals and academic research to sales pitches and motivational speeches.The success of a Presentation depends on the presenter's ability to organize the content coherently, engage the audience, and deliver the information in a clear and compelling manner, showcasing strong principles of presentation skills. Therefore, it is essential to understand the elements of presentation .

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Advantages of Presentations  

Effective communication  

One of the primary advantages of Presentations is their ability to facilitate effective communication. Whether you're addressing a small group of colleagues or a large audience at a conference, Presentations help you to convey your message clearly and succinctly. By structuring your content and using visuals, you can ensure that your key points are highlighted and easily understood by the audience. 

Visual appeal  

"Seeing is believing," and Presentations capitalise on this aspect of human psychology. The use of visuals, such as charts, graphs, images, and videos, enhances the overall appeal of the content. These visual aids not only make the information more engaging but also help reinforce the main ideas, making the Presentation more memorable for the audience. 

Engaging the audience  

Captivating your audience's attention is crucial for effective communication. Presentations provide ample opportunities to engage your listeners through various means. By incorporating storytelling, anecdotes, and real-life examples, you can nurture an emotional connection with your audience. Additionally, interactive elements like polls, quizzes, and group activities keep the audience actively involved throughout the Presentation. 

Simplifying complex information  

Complex ideas and data can often be overwhelming, making it challenging to convey them effectively. However, Presentations excel in simplifying intricate information. By breaking down complex concepts into digestible and interconnected slides, you can present the information in a logical sequence, ensuring that the audience grasps the content more easily. 

Persuasive impact  

Presentations are powerful tools for persuasion and influence. Whether you're convincing potential clients to invest in your product, advocating for a particular cause, or delivering a motivational speech, a well-crafted Presentation can sway the audience's opinions and inspire action. The combination of visual and verbal elements enables you to make a compelling case for your ideas, leaving a lasting impact on the listeners. 

Versatility in delivery methods  

Another advantage of Presentations lies in their flexibility and versatility in terms of delivery methods. Gone are the days when Presentations were limited to in-person meetings. Today, technology allows presenters to reach a wider audience through various platforms, including webinars, online videos, and virtual conferences. This adaptability makes Presentations an ideal choice for modern communication needs. 

Enhanced understanding and retention  

When information is presented in a visually appealing and structured manner, it aids in better understanding and retention. Human brains process visuals faster and more effectively than plain text, making Presentations an ideal medium for conveying complex concepts. The combination of visual elements and spoken words create a multi-sensory experience, leading to increased information retention among the audience. 

Professionalism and credibility  

In professional settings, well-designed Presentations lend an air of credibility and professionalism to the presenter and the topic being discussed. A thoughtfully crafted Presentation shows that the presenter has put effort into preparing and organising the content, which in turn enhances the audience's trust and receptiveness to the information presented. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Disadvantages of Presentations  

Time-consuming  

Creating a compelling Presentation can be a time-consuming process. From researching and gathering relevant information to designing visually appealing slides, a significant amount of effort goes into ensuring that the content is well-structured and impactful. This time investment can be challenging, especially when presenters have tight schedules or are faced with last-minute Presentation requests. 

Technical glitches  

Presentations heavily rely on technology, and technical glitches can quickly turn a well-prepared Presentation into a frustrating experience. Projectors may malfunction, slides might not load correctly, or audiovisual components may fail to work as expected. Dealing with such technical issues during a Presentation can disrupt the flow and distract both the presenter and the audience. 

Overdependence on technology  

In some cases, presenters may become overly reliant on the visuals and technology, neglecting the importance of direct engagement with the audience. Overloaded slides with excessive text can make presenters read directly from the slides, undermining the personal connection and interaction with the listeners. This overdependence on technology can lead to a lack of spontaneity and authenticity during the Presentation. 

Lack of interactivity  

Traditional Presentations, particularly those delivered in large auditoriums, may lack interactivity and real-time feedback. In comparison, modern Presentation formats can incorporate interactive elements; not all Presentations provide opportunities for audience participation or discussions. This one-sided communication can lead to reduced engagement and limited opportunities for clarifying doubts or addressing queries. 

Public speaking anxiety  

For many individuals, public speaking can be a nerve-wracking experience. Presenting in front of an audience, especially in formal settings, can trigger anxiety and stage fright. This anxiety may affect the presenter's delivery and confidence, impacting the overall effectiveness of the Presentation. Overcoming public speaking anxiety requires practice, self-assurance, and effective stress management techniques. 

Not suitable for all topics  

While Presentations are an excellent medium for conveying certain types of information, they may not be suitable for all topics. Some subjects require in-depth discussions, hands-on demonstrations, or interactive workshops, which may not align well with the traditional slide-based Presentation format. Choosing the appropriate communication method for specific topics is crucial to ensure effective knowledge transfer and engagement. 

Accessibility concerns  

In a diverse audience, some individuals may face challenges in accessing and comprehending Presentation materials. For instance, people with visual impairments may find it difficult to interpret visual elements, while those with hearing impairments may struggle to follow the spoken content without proper captions or transcripts. Addressing accessibility concerns is vital to ensure inclusivity and equal participation for all attendees. 

Information overload  

Presentations that bombard the audience with excessive information on each slide can lead to information overload. When the audience is overwhelmed with data, they may struggle to absorb and retain the key points. Presenters should strike a balance between providing adequate information and keeping the content concise and focused. 

How to make a successful Presentation?  

Now that we know the Advantages and Disadvantages of Presentations, we will provide you with some tips on how to make a successful Presentation. 

1) Know your audience: Understand your audience's needs and interests to tailor your content accordingly. 

2) Start with a strong opening: Begin with an attention-grabbing introduction to captivate the audience from the start of presentation .

3) Organise your content logically: Structure your Presentation in a clear and coherent manner with a beginning, middle, and end. 

4) Limit text on slides: Keep slides simple and avoid overcrowding with excessive text; use bullet points and keywords. 

5) Use visuals effectively: Incorporate high-quality images, graphs, and charts to enhance understanding and engagement. 

6) Practice, practice, practice: Rehearse your Presentation multiple times to improve your delivery and confidence. 

7) Be enthusiastic and confident: Show passion for your topic and maintain good eye contact to build trust with the audience. 

8) Tell stories and use examples: Include relevant anecdotes and case studies to make your points more relatable and memorable. 

9) Keep it interactive: Encourage audience participation through questions, polls, or discussions to keep them engaged. 

10) Manage time wisely: Respect the allotted time for your Presentation and pace your delivery accordingly. 

11) End with a strong conclusion: Summarise your key points and leave the audience with a clear takeaway or call to action. 

Conclusion  

All in all, Presentations have altered the way we communicate and share information. While they offer numerous advantages, such as effective communication, visual appeal, and persuasive impact, they also come with their share of disadvantages, including technical challenges and public speaking anxiety. By understanding the advantages and disadvantages of presentations and employing best practices, we can Improve Presesntation Skills , create engaging and impactful presentations that leave a lasting impression on the audience.

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

Frequently Asked Questions

Upcoming business skills resources batches & dates.

Fri 3rd May 2024

Fri 7th Jun 2024

Fri 5th Jul 2024

Fri 2nd Aug 2024

Fri 6th Sep 2024

Fri 4th Oct 2024

Fri 1st Nov 2024

Fri 6th Dec 2024

Get A Quote

WHO WILL BE FUNDING THE COURSE?

My employer

By submitting your details you agree to be contacted in order to respond to your enquiry

• Business Analysis
• Lean Six Sigma Certification

Share this course

Our biggest spring sale.

We cannot process your enquiry without contacting you, please tick to confirm your consent to us for contacting you about your enquiry.

By submitting your details you agree to be contacted in order to respond to your enquiry.

We may not have the course you’re looking for. If you enquire or give us a call on 01344203999 and speak to our training experts, we may still be able to help with your training requirements.

Or select from our popular topics

• ITIL® Certification
• Scrum Certification
• Change Management Certification
• Business Analysis Courses
• Microsoft Azure Certification
• Microsoft Excel & Certification Course
• Microsoft Project
• Explore more courses

Press esc to close

Fill out your  contact details  below and our training experts will be in touch.

Fill out your   contact details   below

Thank you for your enquiry!

One of our training experts will be in touch shortly to go over your training requirements.

Back to Course Information

Fill out your contact details below so we can get in touch with you regarding your training requirements.

* WHO WILL BE FUNDING THE COURSE?

Preferred Contact Method

No preference

Back to course information

Fill out your  training details  below

Fill out your training details below so we have a better idea of what your training requirements are.

HOW MANY DELEGATES NEED TRAINING?

HOW DO YOU WANT THE COURSE DELIVERED?

Online Instructor-led

Online Self-paced

WHEN WOULD YOU LIKE TO TAKE THIS COURSE?

Next 2 - 4 months

WHAT IS YOUR REASON FOR ENQUIRING?

Looking for some information

Looking for a discount

I want to book but have questions

One of our training experts will be in touch shortly to go overy your training requirements.

Your privacy & cookies!

Like many websites we use cookies. We care about your data and experience, so to give you the best possible experience using our site, we store a very limited amount of your data. Continuing to use this site or clicking “Accept & close” means that you agree to our use of cookies. Learn more about our privacy policy and cookie policy cookie policy .

We use cookies that are essential for our site to work. Please visit our cookie policy for more information. To accept all cookies click 'Accept & close'.

Advantages and Disadvantages of Using Presentation Aids in Group Research Paper

Introduction, types of presentation aids, general advantages of presentation aids, general disadvantages of presentation aids.

Presentations are an integral part of communicating in a group setting. In making presentations, the use of presentation aids has been seen to contribute to the effectiveness of the presentation process. Owing to their great success in enhancing the presentation efforts, presentation aids have become so prevalent that sometimes they are seen to be synonymous to the very act of making a presentation.

It has been noted that sometimes, the overuse of presentation aids degenerates the quality of the presentations as the aids distract the audience from the speaker and his message. It is therefore important that great care is taken to ensure that the usefulness of presentation aids is exploited fully without having their adverse effects affecting the quality of the presentation.

As such, it is important to identify both the strengths and setbacks that are associated with the various presentation aids that are available. This paper shall set out to demonstrate that presentation aids have their inherent merits and demerits and that over relying on these aids may have a negative impact on the presentation. The paper shall begin by identifying the various presentation aids available and progress to give an in-depth look at the merits and demerits of using presentation aids.

Presentation aids are defined as “supplementary audio and/or visual materials that help an audience understand and remember the content of a discussion or presentation” (Engleberg & Wynn, 2010, p.327). Presentation aids greatly increase the likelihood of the audience being receptive to the information being communicated.

There exist different presentation aids that may be utilized by a speaker in a particular setting. The choice of presentation aid made may depend on factors such as: the constraints of the particular topic, the availability of the particular presentation aids and the cost of the aids among other factors. Some of the most widely used presentation aids are as follows.

Arguably the simplest to implement and most inexpensive presentation aid is the flip chart. The simplicity with which this aid can be acquired and utilized makes it the most viable when cost has to be minimized and time is of essence. Flip charts may be prepared by the presenter prior to the actual presentation or even during the presentation to elaborate a point.

However, flip charts are only desirable when dealing with small groups. This is because the information presented on them is on a small scale and would therefore be illegible from great distances. Since flip charts utilize the presenter’s handwriting, they may be useless if the presenter’s handwriting is illegible.

Another presentation aid tool is a videotape or a DVD. These tools include audio visual tracks that have been prepared before hand. The vivid images that make up the tape make this presentation tools quite appealing as they capture the audience’s attention in the same manner that movies do.

However, it is hard for a presenter to interject his points before the viewing is over or for the audience to ask questions in mid presentation. This combined with the relatively expensive nature of producing videos makes this presentation aid tool undesirable in most settings.

The 35 mm slide was one of the most popular presentation aid means in the previous decade for audiences ranging from small groups to large groups. Slides have high credibility with audiences as a result of the authenticity of the pictures and their long history of usage. In addition to this, the hardware requirements for the 35mm slide are fairly little since only a slide projector and a suitable screen is required. However, this visual tool requires more time to prepare and needs a darkened room for the visual effects to be appreciated.

In modern times, presentation software is the most prevalent tool in making presentation aids. The most popular of the software is Microsoft’s PowerPoint which allows one to create slides on a computer and later present them using an overhead projector (Engleberg & Wynn, 2010).

Presentation softwares have empowered presenters by making them capable of coming up with presentation designs of relative sophistication without having to rely on professional graphic designers or media professions. This has led to an improvement of the quality of the presentations made with relatively little training being required on the part of the presenter.

Arguably one of the greatest strength of presentation aids is that they allow a presenter to translate otherwise abstract and complicated concepts into a form that the audience can get within the duration of the presentation (Zielinski, 2003). This is especially the case with the use of charts and graphs to demonstrate profits, loses, growth e.t.c. These aids simplify large amounts of numeric information that would otherwise be undecipherable to most of the audience into visual information that an audience can grasp intuitively.

Presentation aids also act as mental props therefore increasing the confidence of a presenter. While some people are capable of making presentations to large crowds with ease, most people find it hard to make such presentations and end up forgetting what they had prepared to say.

Presentation aids assist by providing markers for the speaker to follow therefore enabling him to effectively communicate. This bolsters the confidence of the presenter therefore enabling him/her to communicate better than he/she would have done without this presentation aids.

Some presentation aids have tools that make it possible to convert the presentation into other media formats such as CD (Zielinski, 2003). This means that a presenter can issue out copies of his presentation in formats that can be viewed later at the convenience of the audience. This is an especially endearing attributes where technical information is being communicated and the audience may want to go and review the material at their own pace.

Most of the presentations which make use of presentation aids end up being perceived by the audience as dull and boring as the presenter moves from slide to slide in a monotonous manner. Sewell (2007) affirms that the main setback when using presentation aids is that most presenters rely on their monotonous PowerPoint presentations to make their point making no effort to connect with their audience or be interesting for that matter.

Slide presentations also tend to flatten discussion, sacrifice the richness of dialogue and reduce audience involvement as the speaker is locked onto the slides. This combined with the fact that most presentation aids (with the notable exception of flip charts) require that the lighting of the room be dimed so that the audience can see the presentation better results in members of the audience drifting or dozing off hence reducing the effectiveness of the presentation.

In some cases, presenters bank too much on their presentation aids and therefore take too much time making the presentation colorful and sophisticated by use of software and other means. This is often at the cost of concentrating on the content of the presentation.

This results in little to no preparation for the actual presentation since the presenter hopes that his/her presentation aids will be the center of attention. Engleberg and Wynn (2010) assert that the key to a successful performance in any setting is constant practice. This is a view that is shared by Endicott (2000) who notes that most presenters rely primarily on their software to provide the creativity that is expected in their presentation therefore providing unimpressive work.

Some presentation aids used are so impressive that they distract the audience from the main message of the presentation. Engleberg and Wynn (2010) state that at times, the effects of the presentation are so impressive that the audience leave the presentation discussing the implementation of the presentation as opposed to discussing the data represented in the presentation.

In addition to this, Presentation aids also reduce the spontaneity of the presentation since most presenters make every effort to follow the script they have created therefore locking out any innovation.

This paper set out to demonstrate that while presentation aids are useful in making group presentations, they have their inherent demerits which must be held in check to increase the effectiveness of presentation aids. From the discussions presented in this paper, it is clear that for all their disadvantages, presentation aids have great potential and ways to mitigate the negative effects should therefore be looked for. As such, presentation aids should only act as visual illustrations to the presentation and not the entire presentation process.

It is therefore important to look closer attention to the other different faucets of presenting such as body language, eye contact and voice quality. When this other factors are combined with the presentation aids, one can be guaranteed that his/her message will be effectively communicated to the desired audience with maximum productivity.

Endicott, J. (2002). True Creativity Involves More Than Just Pretty Slides. Presentations, 10727531, Sep 2002, Vol. 16, Issue 9.

Engleberg, N. I. & Wynn, R. D. (2010). Working in Groups: Communication Principles and Strategies . USA: Allyn & Bacon.

Sewel, H. (2007) Performance Art. USA: Incisive Media.

Zielinski, D. 2003. Learning to Live With PowerPoint. Successful Meetings, 01484052, Nov 2003, Vol. 52, Issue 12.

• Chicago (A-D)
• Chicago (N-B)

IvyPanda. (2024, February 21). Advantages and Disadvantages of Using Presentation Aids in Group. https://ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/

"Advantages and Disadvantages of Using Presentation Aids in Group." IvyPanda , 21 Feb. 2024, ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/.

IvyPanda . (2024) 'Advantages and Disadvantages of Using Presentation Aids in Group'. 21 February.

IvyPanda . 2024. "Advantages and Disadvantages of Using Presentation Aids in Group." February 21, 2024. https://ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/.

1. IvyPanda . "Advantages and Disadvantages of Using Presentation Aids in Group." February 21, 2024. https://ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/.

Bibliography

IvyPanda . "Advantages and Disadvantages of Using Presentation Aids in Group." February 21, 2024. https://ivypanda.com/essays/advantages-and-disadvantages-of-using-presentation-aids-in-group-presentations/.

• Crocs and Havaianas Flip-Flops in Muslim Market
• Flip-Flops in the Footwear Industry in the UAE
• Flip-Flop Shoe Company Marketing Project in the UAE
• Flip-Flops in the UAE: Segmentation, Targeting, and Positioning
• Flip-Flops Firm's Customer Relationship Activities
• “Flip, Flop to the Beach We Go” and “Pooper Snooper”: The Topic of Pets
• Strict Liability Case: A Statement of Facts, Arguments
• To Improve the Effectiveness of Business Presentation
• Determining the Predictors of House Flip Profitability
• PowerPoint: "Forget Slides, Project Confidence" by Gunn and Gullickson
• Adding Latinos to Health Rolls
• The Extent of Drug Abuse Among People in America
• Molly Drug Usage in the American Society
• Walking Economy in Parkinson's Disease Patients
• Introduction to Clinical Trial

Audio/Visual Aids: Advantages and Disadvantages

by Lenny Laskowski

Visual aids can make presentations more interesting, more dynamic, and more effective — if you use them right. They can also be distracting, and they can undercut your message.

This ebook has dozens of tips — each specific to one of the media we use — to help you add zing to your presentations while you avoid the clutter and distraction that too often accompanies their use. You'll learn the advantages and disadvantages of each medium, and how to exploit each one for best effect. A must read!

Skip to the Details: How To Order Lenny Laskowski is an international professional speaker, author, consultant, seminar leader, and professional speech coach and one of the leading international experts in presentation skills, public speaking and communication skills. Lenny shares his presentation skills and public speaking expertise with audiences worldwide and offers more than 28 years experience as a seasoned presenter and speaker. I'm honored to consider Lenny a colleague, and I'm pleased to be able to offer Audio/Visual Aids: Advantages and Disadvantages to visitors of my Web site.

This item requires Adobe Acrobat 6.0 or later or Adobe Acrobat Reader 6.0 or later. You can load it onto your computer or mobile device. Or print it on any standard black-and-white or color printer. The price makes the decision easy: per copy. Call for volume or site license pricing at the phone number below.

Follow Rick

Send an email message to a friend

rbren IyeJIiAfnGdKlUXr ner@Chac sxirZwZlENmHUNHi oCanyon.com Send a message to Rick

   A Tip A Day feed

   Point Lookout weekly feed

Advantages and Disadvantages of Audio Visual Aids

Looking for advantages and disadvantages of Audio Visual Aids?

We have collected some solid points that will help you understand the pros and cons of Audio Visual Aids in detail.

But first, let’s understand the topic:

What is Audio Visual Aids?

Audio Visual Aids are tools and devices that are used to enhance and support learning through the use of sight and sound. Examples include videos, images, and presentations.

What are the advantages and disadvantages of Audio Visual Aids

The following are the advantages and disadvantages of Audio Visual Aids:

Advantages of Audio Visual Aids

• Amplify Learning with Engaging Visuals – Visual aids, such as pictures, diagrams, and videos, make learning more exciting and easy to understand. They act as captivating companions, painting vivid pictures in our minds and helping us grasp complex ideas with just a glance. Visuals have the power to unlock the doors of imagination and make learning a delightful adventure!
• Supercharge Comprehension with Clear Audio – Imagine listening to a story or an explanation without seeing any visuals. It might be a little confusing, right? Well, that’s where audio comes to the rescue! Audio aids, such as speeches, sound effects, and music, complement visual aids by adding clarity and emotions to the learning process. They help us understand and remember information better, just like a symphony of knowledge for our ears!
• Spark Creativity and Imagination – When audio and visual aids come together, they ignite the fire of creativity and imagination within us. By seeing and hearing different ideas and concepts, we can think outside the box and come up with innovative solutions. Audio visual aids are like magical catalysts that inspire us to dream big and explore new horizons in our learning journey!
• Foster Collaboration and Interaction – Using audio visual aids in group activities and discussions encourages collaboration and interaction among students. These aids create a shared experience that brings learners closer, enabling them to exchange ideas, ask questions, and build upon each other’s knowledge. Together, they can unravel the mysteries of the universe while having fun along the way!
• Make Learning Memorable and Fun – Learning is not just about memorizing facts and figures; it should be an enjoyable adventure! Audio visual aids make this possible by transforming dull lessons into exciting escapades. With their enchanting power, they help us remember information for a long time. Whether it’s a catchy song, a captivating video, or a fascinating visual, audio visual aids turn learning into a thrilling rollercoaster ride!

Disadvantages of Audio Visual Aids

• Distractions Galore – Distractions Galore
• Technical Troubles – Sometimes, audio visual aids rely on technology like projectors, screens, or speakers, and just like any other technology, they can be prone to glitches or malfunctions. Imagine waiting eagerly for a video to play, only to find out that it won’t start! Technical issues can disrupt the flow of a lesson and lead to frustration. It’s important to have a backup plan and be patient when technology decides to play tricks on us.
• Limited Interaction – While audio visual aids can be captivating, they often don’t provide much room for interaction. Unlike hands-on activities or lively discussions, where we can actively participate, audio visual aids mostly require us to be passive observers. This limited interaction can sometimes make the learning experience feel detached and less engaging. So, it’s essential to find ways to balance the use of audio visual aids with interactive learning activities.
• Accessibility Challenges – Not all audio visual aids are accessible to everyone. For example, students with hearing impairments may struggle to fully benefit from audio content, while students with visual impairments might find it difficult to comprehend visuals. It’s crucial to ensure that learning materials are inclusive and provide alternative options to cater to the diverse needs of learners.
• Over-Reliance on Visuals – While visuals can be helpful, relying too heavily on them might hinder our ability to imagine and visualize information independently. Constantly depending on visual aids can limit our creativity and critical thinking skills. It’s important to strike a balance by encouraging independent thinking and exploring different learning approaches beyond just visuals.
• Advantages and disadvantages of Personal Selling
• Advantages and disadvantages of Payback Period
• Advantages and disadvantages of Non Renewable Energy

You can view other “advantages and disadvantages of…” posts by clicking here .

If you have a related query, feel free to let us know in the comments below.

Also, kindly share the information with your friends who you think might be interested in reading it.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

• Embedded System
• Interview Q

• Send your Feedback to [email protected]

Help Others, Please Share

Learn Latest Tutorials

Transact-SQL

Reinforcement Learning

R Programming

React Native

Python Design Patterns

Python Pillow

Python Turtle

Preparation

Verbal Ability

Interview Questions

Company Questions

Trending Technologies

Artificial Intelligence

Cloud Computing

Data Science

Machine Learning

B.Tech / MCA

Data Structures

Operating System

Computer Network

Compiler Design

Computer Organization

Discrete Mathematics

Ethical Hacking

Computer Graphics

Software Engineering

Web Technology

Cyber Security

C Programming

Control System

Data Mining

Data Warehouse