applied research and examples

25 Applied Research Examples

applied research examples and definition, explained below

Applied research is research intended to solve specific and practical problems faced by the researcher and their shareholders.

Grimsgaard (2023) defines it below:

“Applied research tends to drill down more toward solving specific problems that affect people in the here and now.”

It is contrasted to basic research , which is research for its own sake. Bentley, Gulbrandsen and Kyvik (2015) define basic research as “research undertaken with a primary purpose of the advancement of knowledge for its own sake.”

The key benefit of applied research is that it helps solve problems in the real world – it is the embodiment of the concept of ‘invention is the mother of invention. But if we only did applied research, we wouldn’t achieve any of the blue skies breakthroughs that are achieved through basis research.

In fact, applied research often follows up from basic research, finding ways to apply that basic research to real-life needs in society.

Applied Research Examples

Medicine: Development of a new vaccine to combat a specific viral strain.
Computer Science: Creating an algorithm to enhance image recognition in smartphones.
Agriculture: Introducing a genetically modified crop variety to improve yield and pest resistance.
Psychology: Implementing cognitive-behavioral therapy techniques to treat anxiety disorders.
Environmental Science: Designing a method to purify water using solar energy in remote areas.
Engineering: Developing a more efficient and lightweight battery for electric cars.
Education: Evaluating the effectiveness of online teaching methods on student performance.
Economics: Assessing the impact of a new taxation policy on consumer spending.
Sociology: Creating community programs based on studies of urban youth engagement.
Architecture: Designing earthquake-resistant buildings based on geological research.
Nutrition: Formulating a diet plan to mitigate the effects of type 2 diabetes.
Linguistics: Developing language learning apps based on cognitive linguistics research.
Sports Science: Designing a training regimen to enhance the performance of long-distance runners.
Marketing: Analyzing consumer behavior to optimize product placement in retail stores.
Geology: Creating risk assessment tools for communities near active volcanoes.
Transportation: Designing an urban transportation system based on traffic flow research.
Marine Biology: Establishing sustainable fishing guidelines based on studies of fish populations.
Chemistry: Developing a new drug formulation for faster pain relief.
Physics: Creating more efficient solar panels based on the study of photovoltaic materials.
Communication Studies: Implementing crisis communication strategies for corporations based on media research.
Aerospace Engineering: Designing a new airplane wing for reduced fuel consumption.
Biotechnology: Producing biofuels from algae after studying their growth and energy properties.
Musicology: Enhancing acoustics in concert halls based on sound wave research.
Pharmacology: Testing a new drug to treat a rare form of cancer.
Urban Planning: Designing green spaces in cities based on studies of residents’ mental well-being.

Case Studies

1. the invention of the internet.

One of the most celebrated examples of applied research leading to a groundbreaking invention is the development of the World Wide Web by Sir Tim Berners-Lee.

In the late 1980s and early 1990s, Tim Berners-Lee, a British engineer and computer scientist, was working at CERN, the European Organization for Nuclear Research. His task was to find a way to allow scientists to share data and research results efficiently across the world. The challenge was significant because, at that time, there were no universally accepted and easy-to-use methods for data sharing and retrieval across different computer networks and platforms.

In solving this problem, Berners-Lee developed the three fundamental technologies that remain the foundation of today’s Web (and which you may recognize!):

HTML : HyperText Markup Language
URI : Uniform Resource Identifier
HTTP : Hypertext Transfer Protocol

These technologies enabled the creation and retrieval of linked documents and multimedia across a network of computers. Berners-Lee also created the first web browser and web server to demonstrate and utilize these technologies.

The invention of the World Wide Web has had a profound and transformative impact on society, affecting almost every aspect of our daily lives, including communication, education, business, and entertainment. Berners-Lee’s applied research, initially aimed at solving a specific problem related to scientific data sharing, ended up unleashing a revolutionary tool that reshaped the world.

2. The Discovery of Penicillin

The discovery and development of penicillin, an antibiotic, by Alexander Fleming and its subsequent mass production shows how applied research can lead to revolutionary inventions.

In 1928, Alexander Fleming, a Scottish bacteriologist, observed that a mold called Penicillium notatum was able to kill bacteria in a petri dish. This discovery was quite accidental and came while Fleming was researching staphylococci, a type of bacteria. At this point, it was just basic research .

But in 1939, Howard Florey and Ernst Boris Chain took Fleming’s discovery from a useful laboratory finding to a life-saving drug through extensive research and development. They conducted systematic, applied research to figure out how to mass-produce and purify penicillin.

By 1941, the team had successfully treated its first patient with penicillin, marking a major milestone in medicinal history.

But it was in the years of World War II that penicillin really became a life safer – literally. During World War II, the production of penicillin was scaled up massively to treat wounded soldiers, saving countless lives that might have been lost to bacterial infections.

Fleming’s initial discovery and the subsequent applied research by Florey, Chain, and their team transformed penicillin into a practical, widely available antibiotic.

The development and mass production of penicillin marked the beginning of the antibiotic era, fundamentally altering medicine by providing an effective treatment for bacterial infections.

Applied vs Basic Research

Unlike applied research, basic research seeks to expand knowledge and understanding of fundamental principles and theories without immediate application in mind (Abeysekera, 2019; Bentley, Gulbrandsen & Kyvik, 2015).

Basic research is exploratory and often driven by curiosity or the academic interests of the researcher. The results may not have immediate practical implications but can form the foundation for future applied research (Grimsgaard, 2023).

Applied research , on the other hand, is aimed at addressing specific problems or questions, with the intent of applying the findings to practical solutions or actions (Abeysekera, 2019; Baimyrzaeva, 2018).

It is more structured, systematic, and focused on practical problem-solving or enhancing existing methods. The results are typically intended for immediate application, with direct, observable implications.

Benefits and Limitations of Applied Research

Applied research is specifically designed to address immediate problems, which is one of its greatest advantages.

It helps businesses, industries and policy makers improve operations, products, services or policies, thereby providing practical and immediate solutions (Baimyrzaeva, 2018).

Moreover, its impact can be quantified, making it easier to secure funding. However, the main disadvantage is that it is narrowly focused and its findings may not be universally applicable.

However, the desire for quick, practical results can constrain the methodology, perhaps limiting creativity or ignoring broader implications (Baimyrzaeva, 2018; Marotti de Mello & Wood 2019).

The pressure for immediate usability can also drive researchers towards safe, predictable projects rather than innovative or risky ones.

Abeysekera, A. (2019). Basic research and applied research. Journal of the National Science Foundation of Sri Lanka , 47 (3).

Baimyrzaeva, M. (2018). Beginners’ guide for applied research process: What is it, and why and how to do it. University of Central Asia , 4 (8).

Bentley, P. J., Gulbrandsen, M., & Kyvik, S. (2015). The relationship between basic and applied research in universities. Higher Education , 70 , 689-709. ( Source )

Dunn, D. S. (2012). Research Methods for Social Psychology (2nd ed.). Wiley Global Education.

Grimsgaard, W. (2023). Design and strategy: a step by step guide . New York: Taylor & Francis.

Marotti de Mello, A., & Wood Jr, T. (2019). What is applied research anyway?. Revista de Gestão , 26 (4), 338-339. ( Source )

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Applied Research – Types, Methods and Examples

Table of Contents

Applied Research

Definition:

Applied research is a type of scientific inquiry that focuses on developing practical solutions to real-world problems. It involves the use of existing knowledge, theories, and techniques to address specific problems or challenges in a particular field or industry.

Applied research is often conducted in collaboration with industry or government partners, who provide funding and expertise to support the research. The results of applied research are typically intended to be directly applicable to the real world, and may involve the development of new products, technologies, or processes.

Types of Applied Research

Types of Applied Research are as follows:

Action Research

This type of research is designed to solve specific problems within an organization or community. The research involves collaboration between researchers and stakeholders to develop solutions to issues that affect the organization or community.

Evaluation Research

This type of research is used to assess the effectiveness of a particular program, policy, or intervention. Evaluation research is often used in government, healthcare, and social service settings to determine whether programs are meeting their intended goals.

Developmental Research

This type of research is used to develop new products, technologies, or processes. The research may involve the testing of prototypes or the development of new methods for production or delivery.

Diagnostic Research

This type of research is used to identify the causes of problems or issues. Diagnostic research is often used in healthcare, where researchers may investigate the causes of a particular disease or condition.

Policy Research

This type of research is used to inform policy decisions. Policy research may involve analyzing the impact of existing policies or evaluating the potential outcomes of proposed policies.

Predictive Research

This type of research is used to forecast future trends or events. Predictive research is often used in marketing, where researchers may use data analysis to predict consumer behavior or market trends.

Data Collection Methods

In applied research, data collection methods can be broadly classified into two categories: Quantitative and Qualitative methods:

Quantitative Data Collection

Quantitative research methods involve collecting numerical data that can be analyzed statistically. The most commonly used quantitative data collection methods in applied research include:

Surveys : Surveys are questionnaires designed to collect data from a large sample of people. Surveys can be conducted face-to-face, over the phone, or online.
Experiments : Experiments involve manipulating variables to test cause-and-effect relationships. Experiments can be conducted in the lab or in the field.
Observations : Observations involve watching and recording behaviors or events in a systematic way. Observations can be conducted in the lab or in natural settings.
Secondary data analysis: Secondary data analysis involves analyzing data that has already been collected by someone else. This can include data from government agencies, research institutes, or other sources.

Qualitative Data Collection

Qualitative research methods involve collecting non-numerical data that can be analyzed for themes and patterns. The most commonly used qualitative data collection methods in applied research include:

Interviews : Interviews involve asking open-ended questions to individuals or groups. Interviews can be conducted in-person, over the phone, or online.
Focus groups : Focus groups involve a group of people discussing a topic with a moderator. Focus groups can be conducted in-person or online.
Case studies : Case studies involve in-depth analysis of a single individual, group, or organization.
Document analysis : Document analysis involves analyzing written or recorded documents to extract data. This can include analyzing written records, audio recordings, or video recordings.

Data Analysis Methods

In applied research, data analysis methods can be broadly classified into two categories: Quantitative and Qualitative methods:

Quantitative Data Analysis

Quantitative data analysis methods involve analyzing numerical data to identify patterns and trends. The most commonly used quantitative data analysis methods in applied research include:

Descriptive statistics: Descriptive statistics involve summarizing and presenting data using measures such as mean, median, mode, and standard deviation.
Inferential statistics : Inferential statistics involve testing hypotheses and making predictions about a population based on a sample of data. This includes methods such as t-tests, ANOVA, regression analysis, and correlation analysis.
Data mining: Data mining involves analyzing large datasets to identify patterns and relationships using machine learning algorithms.

Qualitative Data Analysis

Qualitative data analysis methods involve analyzing non-numerical data to identify themes and patterns. The most commonly used qualitative data analysis methods in applied research include:

Content analysis: Content analysis involves analyzing written or recorded data to identify themes and patterns. This includes methods such as thematic analysis, discourse analysis, and narrative analysis.
Grounded theory: Grounded theory involves developing theories and hypotheses based on the analysis of data.
Interpretative phenomenological analysis: Interpretative phenomenological analysis involves analyzing data to identify the subjective experiences of individuals.
Case study analysis: Case study analysis involves analyzing a single individual, group, or organization in-depth to identify patterns and themes.

Applied Research Methodology

Applied research methodology refers to the set of procedures, tools, and techniques used to design, conduct, and analyze research studies aimed at solving practical problems in real-world settings. The general steps involved in applied research methodology include:

Identifying the research problem: The first step in applied research is to identify the problem to be studied. This involves conducting a literature review to identify existing knowledge and gaps in the literature, and to determine the research question.
Developing a research design : Once the research question has been identified, the next step is to develop a research design. This involves determining the appropriate research method (quantitative, qualitative, or mixed methods), selecting the data collection methods, and designing the sampling strategy.
Collecting data: The third step in applied research is to collect data using the selected data collection methods. This can include surveys, interviews, experiments, observations, or a combination of methods.
Analyzing data : Once the data has been collected, it needs to be analyzed using appropriate data analysis methods. This can include descriptive statistics, inferential statistics, content analysis, or other methods, depending on the type of data collected.
Interpreting and reporting findings : The final step in applied research is to interpret the findings and report the results. This involves drawing conclusions from the data analysis and presenting the findings in a clear and concise manner.

Applications of Applied Research

Some applications of applied research are as follows:

Product development: Applied research can help companies develop new products or improve existing ones. For example, a company might conduct research to develop a new type of battery that lasts longer or a new type of software that is more efficient.
Medical research : Applied research can be used to develop new treatments or drugs for diseases. For example, a pharmaceutical company might conduct research to develop a new cancer treatment.
Environmental research : Applied research can be used to study and address environmental problems such as pollution and climate change. For example, research might be conducted to develop new technologies for reducing greenhouse gas emissions.
Agriculture : Applied research can be used to improve crop yields, develop new varieties of plants, and study the impact of pests and diseases on crops.
Education : Applied research can be used to study the effectiveness of teaching methods or to develop new teaching strategies.
Transportation : Applied research can be used to develop new technologies for transportation, such as electric cars or high-speed trains.
Communication : Applied research can be used to improve communication technologies, such as developing new methods for wireless communication or improving the quality of video calls.

Examples of Applied Research

Here are some real-time examples of applied research:

COVID-19 Vaccine Development: The development of COVID-19 vaccines is a prime example of applied research. Researchers applied their knowledge of virology and immunology to develop vaccines that could prevent or reduce the severity of COVID-19.
Autonomous Vehicles : The development of autonomous vehicles involves applied research in areas such as artificial intelligence, computer vision, and robotics. Companies like Tesla, Waymo, and Uber are conducting extensive research to improve their autonomous vehicle technology.
Renewable Energy : Research is being conducted on renewable energy sources like solar, wind, and hydro power to improve efficiency and reduce costs. This is an example of applied research that aims to solve environmental problems.
Precision Agriculture : Applied research is being conducted in the field of precision agriculture, which involves using technology to optimize crop yields and reduce waste. This includes research on crop sensors, drones, and data analysis.
Telemedicine : Telemedicine involves using technology to deliver healthcare remotely. Applied research is being conducted to improve the quality of telemedicine services, such as developing new technologies for remote diagnosis and treatment.
Cybersecurity : Applied research is being conducted to improve cybersecurity measures and protect against cyber threats. This includes research on encryption, network security, and data protection.

Purpose of Applied Research

The purpose of applied research is to solve practical problems or improve existing products, technologies, or processes. Applied research is focused on specific goals and objectives and is designed to have direct practical applications in the real world. It seeks to address problems and challenges faced by individuals, organizations, or communities and aims to provide solutions that can be implemented in a practical manner.

The primary purpose of applied research is to generate new knowledge that can be used to solve real-world problems or improve the efficiency and effectiveness of existing products, technologies, or processes. Applied research is often conducted in collaboration with industry, government, or non-profit organizations to address practical problems and create innovative solutions.

Applied research is also used to inform policy decisions by providing evidence-based insights into the effectiveness of specific interventions or programs. By conducting research on the impact of policies and programs, decision-makers can make informed decisions about how to allocate resources and prioritize interventions.

Overall, the purpose of applied research is to improve people’s lives by developing practical solutions to real-world problems. It aims to bridge the gap between theory and practice, and to ensure that research findings are put into action to achieve tangible benefits.

When to use Applied Research

Here are some specific situations when applied research may be appropriate:

When there is a need to develop a new product : Applied research can be used to develop new products that meet the needs of consumers. For example, a company may conduct research to develop a new type of smartphone with improved features.
When there is a need to improve an existing product : Applied research can also be used to improve existing products. For example, a company may conduct research to improve the battery life of an existing product.
When there is a need to solve a practical problem: Applied research can be used to solve practical problems faced by individuals, organizations, or communities. For example, research may be conducted to find solutions to problems related to healthcare, transportation, or environmental issues.
When there is a need to inform policy decisions: Applied research can be used to inform policy decisions by providing evidence-based insights into the effectiveness of specific interventions or programs.
When there is a need to improve efficiency and effectiveness: Applied research can be used to improve the efficiency and effectiveness of processes or systems. For example, research may be conducted to identify ways to streamline manufacturing processes or to improve the delivery of healthcare services.

Characteristics of Applied Research

The following are some of the characteristics of applied research:

Focus on solving real-world problems : Applied research focuses on addressing specific problems or needs in a practical setting, with the aim of developing solutions that can be implemented in the real world.
Goal-oriented: A pplied research is goal-oriented, with a specific aim of solving a particular problem or meeting a specific need. The research is usually designed to achieve a specific outcome, such as developing a new product, improving an existing process, or solving a particular issue.
Practical and relevant: Applied research is practical and relevant to the needs of the industry or field in which it is conducted. It aims to provide practical solutions that can be implemented to improve processes or solve problems.
Collaborative : Applied research often involves collaboration between researchers and practitioners, such as engineers, scientists, and business professionals. Collaboration allows for the exchange of knowledge and expertise, which can lead to more effective solutions.
Data-driven: Applied research is data-driven, relying on empirical evidence to support its findings and recommendations. Data collection and analysis are important components of applied research, as they help to identify patterns and trends that can inform decision-making.
Results-oriented: Applied research is results-oriented, with an emphasis on achieving measurable outcomes. Research findings are often used to inform decisions about product development, process improvement, or policy changes.
Time-bound : Applied research is often conducted within a specific timeframe, with deadlines for achieving specific outcomes. This helps to ensure that the research stays focused on its goals and that the results are timely and relevant to the needs of the industry or field.

Advantages of Applied Research

Some of the advantages of applied research are as follows:

Practical solutions: Applied research is focused on developing practical solutions to real-world problems, making it highly relevant to the needs of the industry or field in which it is conducted. The solutions developed through applied research are often highly effective and can be implemented quickly to address specific issues.
Improved processes: Applied research can help organizations to improve their processes, leading to increased efficiency and productivity. The research can identify areas for improvement, such as bottlenecks or inefficiencies, and provide recommendations for optimizing processes.
Innovation: Applied research can lead to the development of new products, services, and technologies that can transform industries and create new opportunities for growth and innovation. The research can help organizations to identify unmet needs and develop new solutions to meet them.
Collaboration : Applied research often involves collaboration between researchers and practitioners, leading to the exchange of knowledge and expertise. Collaboration can result in more effective solutions and can help to build partnerships between academia and industry.
Increased competitiveness : Applied research can help organizations to stay competitive by enabling them to adapt to changing market conditions and customer needs. The research can provide insights into emerging trends and technologies, helping organizations to stay ahead of the curve.
Economic growth: Applied research can contribute to economic growth by creating new industries and jobs. The research can lead to the development of new technologies and products that can drive economic growth and create new opportunities for entrepreneurship and innovation.

Limitations of Applied Research

Some of the limitations of applied research are as follows:

Limited generalizability: Applied research often focuses on specific contexts and may not be generalizable to other settings. This means that the findings of applied research may not be applicable to other industries, regions, or populations.
Time and resource constraints: Applied research is often conducted within a specific timeframe and with limited resources. This can limit the scope and depth of the research and may prevent researchers from exploring all possible avenues.
Potential for bias: Applied research may be influenced by the interests and perspectives of the organization or industry funding the research. This can lead to a bias in the research and potentially compromise the objectivity and validity of the findings.
Ethical considerations: Applied research may raise ethical concerns, particularly if it involves human subjects or sensitive issues. Researchers must adhere to ethical standards and ensure that the research is conducted in a responsible and respectful manner.
Limited theoretical development: Applied research tends to focus on practical solutions and may not contribute significantly to theoretical development in a particular field. This can limit the broader impact of the research and may hinder the development of new theories and frameworks.
Limited focus on long-term impact: Applied research often focuses on short-term outcomes, such as developing a new product or improving a process. This may limit the focus on long-term impacts, such as the sustainability of the solution or its broader implications for the industry or society.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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Applied Research: Definition, Types & Examples

Applied research is a type of research in which the problem is already known to the researcher. It is used to answer specific questions.

Every research project begins with a clear definition of the investigation’s purpose, which helps to identify the research procedure or approach used. In this sense, a researcher can conduct either basic or applied research.

This research focuses on answering specific questions to solve a specific problem. It tries to identify a solution to a cultural or organizational problem and is often a follow-up research plan for basic or pure research.

In this blog, we will explain the types of applied research and give some examples. But before that, we will go through what it is.

What is applied research?

Applied research is a non-systematic way of finding solutions to specific research problems or issues. These problems or issues can be on an individual, group, or societal level. It is called “non-systematic” because it goes straight to finding solutions.

It is often called a “scientific process” because it uses the available scientific tools and puts them to use to find answers.

Like in regular research, the researcher identifies the problem, makes a hypothesis, and then experiments to test it. It goes deeper into the findings of true or basic research.

LEARN ABOUT: Research Process Steps

Types of applied research

This research has three types:

Evaluation research,
Research and Development, and
Action research.

The short versions of each type are explained below:

Evaluation research

Evaluation research is one type of applied research. It looks at the information on a research subject. This kind of research leads to objective research or helps people make better decisions sooner. Most of the time, evaluation research is used in business settings.

The organization uses this research to figure out how the overhead costs can be cut down or cut down a lot.

Research and development

Research and Development is the second type of applied research. Its main goal is to create or design new products, goods, or services that meet the needs of certain markets in society. It finds out what the needs of the market are. It focuses on finding new ways to improve products that already meet an organization’s needs.

Action research

Action research is the third type of applied research. Action research is a way to learn about things that happen in everyday life and nature. Its goal is to find real-world solutions to business problems by pointing the business in the right direction.

LEARN ABOUT: Action Research

Examples of applied research

Applied study is used in many areas of study and research, from the sciences to the social sciences. We also talk about how it’s used in those fields and give some examples:

Applied study in business

Applied study in business sectors is fully dependent on their products and services. It helps organizations understand market needs and trends, and then shape their products to fit customers.

Businesses benefit from This research because it allows them to detect gaps in their findings and obtain primary information on target market preferences.

It can improve hiring.
It improves work and policy.
It identifies workplace skill gaps.
Applied study in education

The applied study is used in the education field to test different ways of teaching and to find better ways of teaching and learning. Before implementing new education policies, they are tested to see how well they work, how they affect teaching, and how the classroom works.

Applied education research uses quantitative and qualitative methods to collect data from first-hand sources. This information is then looked at and interpreted differently to generate valuable results or conclusions.

LEARN ABOUT: Qualitative Interview

Most applied research in this field is done to develop and test different ways of doing things by trying them out in different situations. It is based on accurate observations and descriptions of the real world.

Applied study to understand the reach of online learning initiatives.
Applied study to promote teacher-student classroom engagement.
Applied study on the new math program.
Applied study in science

As already said, applied study is often called a scientific process because it uses the available scientific tools to find answers. It can be used in physics, microbiology, thermodynamics, and other fields.

The applied study is put into practice to cure a disease.
The applied study is put into practice to improve agricultural practices.
The applied study is applied to testing new laboratory equipment.
Applied study in psychology

Researchers use this research in psychology to figure out how people act at work, how HR works, and how the organization is growing and changing so they can come up with solutions.

It is used a lot in areas where researchers try to figure out how people think and then come up with solutions that fit their behavior best.

Applied study to figure out new ways to deal with depression.
Applied study to improve students’ grades by emphasizing practical Education.
Applied study to create a plan to keep employees coming to work regularly.
Applied study in health

This research is used to examine new drugs in the medical industry. It combines scientific knowledge and procedures with health experiences to produce evidence-based results.

Applied study in heart surgery.
Applied study to determine a drug’s efficacy.
Applied study on a medicine’s adverse effects.

LEARN ABOUT: Theoretical Research

Applied research is an important way to research because it helps organizations find real-world solutions to specific problems while also increasing their output and productivity. In contrast to basic research, which focuses on making theories that explain things, applied research focuses on describing evidence to find solutions.

In the applied study, the researcher uses qualitative and quantitative methods to collect data, such as questionnaires, interviews, and observation methods. Conducting interviews is one of the examples of qualitative data in education . It helps the researcher collect real-world evidence, which is then tested depending on the type of applied research and the main focus.

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What is Applied Research? + [Types, Examples & Method]

Every research begins with a clear delineation of the purpose of the investigation as this goes a long way to determine the research process or methodology adopted. In this sense, a researcher may choose to carry out basic research or applied research.

Applied research is set on providing answers to specific questions in a bid to provide a solution to a defined problem. In this article, we will outline the features of this method of systematic investigation as well as how it differs from other approaches to research.

What is Applied Research?

Applied research is a type of research design that seeks to solve a specific problem or provide innovative solutions to issues affecting an individual, group or society. It is often referred to as a scientific method of inquiry or contractual research because it involves the practical application of scientific methods to everyday problems.

When conducting applied research, the researcher takes extra care to identify a problem, develop a research hypothesis and goes ahead to test these hypotheses via an experiment. In many cases, this research approach employs empirical methods in order to solve practical problems.

Applied research is sometimes considered to be a non-systematic inquiry because of its direct approach in seeking a solution to a problem. It is typically a follow-up research design that further investigates the findings of pure or basic research in order to validate these findings and apply them to create innovative solutions.

Types of Applied Research

There are 3 types of applied research. These are evaluation research, research and development, and action research.

Evaluation Research

Evaluation research is a type of applied research that analyses existing information about a research subject to arrive at objective research outcomes or reach informed decisions. This type of applied research is mostly applied in business contexts, for example, an organisation may adopt evaluation research to determine how to cut down overhead costs.

Research and Development

Research and development is a type of applied research that is focused on developing new products and services based on the needs of target markets. It focuses on gathering information about marketing needs and finding ways to improve on an existing product or create new products that satisfy the identified needs.

Action Research

Action research is a type of applied research that is set on providing practical solutions to specific business problems by pointing the business in the right directions. Typically, action research is a process of reflective inquiry that is limited to specific contexts and situational in nature.

Examples of Applied Research

Applied research is relevant in different fields of study; especially science and social science-related fields. Examples of applied research can be seen in medicine, education, business, engineering, psychology and health, and these would be further explicated below.

Applied Research Example in Business

Applied research is used in business to build knowledge and develop product solutions. It enables organisations to identify the peculiar needs of target markets and this would help them to create different business strategies that would allow them to satisfy these needs.

In addition, conducting contractual research would help business owners to get insightful feedback on product gaps that may have, otherwise, been ignored. This is a great way to get first-hand information on target market reactions which can inform brand decisions.

Applied research also helps employers of labour to identify and address the productivity needs of their workforce. For instance, an organization may carry out applied research in order to measure the effectiveness of its recruitment practices or of its organisational structure.

Applied research to improve an organization’s hiring process.
Applied research to improve workplace efficiency and organizational policies.
Applied research to bridge skill gaps in the workplace.

Applied Research Examples in Education

In education, applied research is used to test pedagogic processes in order to discover the best teaching and learning methods. It is also used to test educational policies before implementation and to address different issues associated with teaching paradigms and classroom dynamics for a better learning experience.

Educational applied research attempts solving a problem by gathering data from primary sources using a combination of qualitative and quantitative data collection methods. This data serves as empirical evidence which is then subjected to rigorous analysis and description in order to arrive at valid conclusions.

The goal of this research methodology is to determine the applicability of educational theory and principles by way of subjecting hypotheses to experimentation within specific settings. Applied research in education is also more utilitarian as it gathers practical evidence that can inform pragmatic solutions to problems.

Characteristics of Applied Research in Education

It clearly highlights generalizations and hypotheses that inform the research findings.
It relies on empirical evidence.
It is set at providing solutions to a defined problem.
It requires accurate observation and description.
A study into the way to improve teacher-learner classroom engagements.
A study into the way to improve a school’s readiness for its students.
A study to build students’ interests in Mathematics.

Applied Research Example in Science

In itself, applied research is a scientific method of investigation because it applies existing scientific knowledge to practical situations. It is useful in different fields including thermodynamics, physics, material sciences and microbiology.

Examples of applied research in science include the following:

Applied research to improve agricultural crop production
Applied research to treat or cure a specific disease.

Applied Research Examples in Psychology

There are different reasons psychologists would make use of applied research in the course of their work. In many cases, industrial-psychologists concerned with workplace behavior, human resources and organisational development combine psychological principles with applied research to proffer solutions.

Examples of applied research in psychology include:

Applied research to improve workplace commitment by arriving at practical worker-motivation strategies.
Investigating treatment and management options for anxiety and panic attacks.
Investigating factors that improve worker’s productivity.

Applied Research Example in Health

In health and medical sciences, applied research serves as the background to evidence-based and solution-oriented medicine. It effectively merges scientific knowledge and methods with health experiences in order to arrive at accurate and verifiable results; using empirical research data or evidence.

The adaptation of applied research to medicine is referred to as applied clinical research . Many health and medical practitioners use applied research to measure the extent to which the findings of basic or pure research can be adopted or modified into a solution-oriented approach.

Examples of applied research in health include:

An investigation to identify the healing properties of a specific herb.
An investigation to identify the side effects of using a particular drug.

APPLIED RESEARCH METHODS

Qualitative and quantitative data collection methods are used in applied research to gather empirical evidence that is further subjected to experimentation in order to arrive at valid research outcomes. The following are data collection methods in applied research:

An interview is a qualitative method of data collection that involves having a one-on-one interaction or discussion with the research subjects in order to gather relevant information that can serve as empirical data. It can be conducted with the use of an audio recorder, digital camera or camcorder.

Even though it is time-consuming and expensive, interviews allow the researcher to gather the most relevant data which gives him or her in-depth knowledge about the research subjects. An interview may be structured, semi-structured or unstructured; depending on the research purpose.

Surveys/Questionnaires

A questionnaire is an instrument that is typically used for quantitative data gathering . It outlines a series of questions relating to the research context and requires the research subjects to choose or provide responses that reflect their knowledge and experiences.

There are different types of questions that can be contained in a questionnaire including rating scale question s, close and open-ended questions and fixed alternatives. You can create and administer your applied research survey using data-collection platforms like Formplus .

You can also start choosing from our over 200 online survey/questionnaire templates.

Here is a step-by-step guide on how to create and administer questionnaires for applied research using Formplus

In the Formplus builder, you can easily create different questionnaires for applied research by dragging and dropping preferred fields into your form. To access the Formplus builder, you will need to create an account on Formplus.

Once you do this, sign in to your account and click on “Create Form ” to begin.

Edit Form Title

Click on the field provided to input your form title, for example, “Applied Research Questionnaire”.

Click on the edit button to edit the form.

i. Add Fields: Drag and drop preferred form fields into your form in the Formplus builder inputs column. There are several field input options for questionnaires in the Formplus builder.

ii. Edit fields

iii. Click on “Save”

iv. Preview form.

Form Customization

With the form customization options in the form builder, you can easily improve on the appearance of your questionnaire and make it more unique and personalized. Formplus allows you to change your form theme, add background images and even change the font according to your needs.

Multiple Sharing Options

Formplus also provides multiple form sharing options which enables you to easily share your questionnaire with respondents. With the direct social media sharing buttons, you can swiftly share your applied research questionnaire link to your organization’s social media pages.

You can send out your questionnaire as email invitations to your research subjects too. Formplus also allows you to share your form’s QR code or embed it in your organization’s website for easy access.

Data Reporting

The process of gathering useful information about a research subject which can be used for further research. This can be done through not-for-profit reports, newspapers, website articles and hospital records.

It helps you gather relevant data that results in more insightful decisions. However, it is susceptible to bias because the information can easily be exaggerated by the individual or group collecting the data.

Observation

A type of data gathering method in applied research that requires the researcher to pay close attention to a subject (s) in order to gather useful information about it. Although bias may arise with this method, observation is widely considered as a universally accepted research practice.

Observation helps the researcher to gather empirical data and thus, it is the starting point for the formulation of a hypothesis. There are different techniques for observation including complete observer, complete participant, participant as observer and observer as participant.

Focus Groups

A focus group is a type of qualitative data collection process that allows the researcher to gather information about the disposition, feelings and opinions of the research subjects about a specific issue.

Here, the researcher engages a group comprising 6-10 individuals with a range of open-ended questions with the aim of gathering feedback about their emotional disposition to the issue at hand. This method is cost-effective compared to one-on-one interviews, and the information obtained is insightful and detailed.

How is Applied Research Different from Basic Research?

Applied research and basic research are common methods of inquiry, based on purpose or utility. However, there are key differences between these 2 research approaches and these would be clearly outlined below:

Applied research is a type of research that is aimed at the practical application of science in order to solve practical problems. On the other hand, basic research is a type of research that is aimed at expanding knowledge rather than solving problems.

Basic research is theoretical in nature while applied research is practical and descriptive in nature. Basic research explores and generates theories that may be abstract while applied research tests these theories in order to solve a problem.

Basic research is universal while applied research is limited. Basic research can focus on diverse or multiple contexts while applied research focuses on specific contexts with the aim of providing a solution to an identified problem.

Applied research is focused on providing answers or solutions to a specific research question while basic research focuses on multiple concepts at the same time in its quest to expand knowledge.

Applied research pays attention to external validity while basic research is more focused on internal validity .

Characteristics of Applied Research

Applied research is solution-specific and it addresses practical problems. Unlike basic research that is aimed at theorizing and expanding knowledge, applied research focuses on addressing a particular problem using a range of science-based approaches.
Applied research is descriptive in nature as it arrives at solutions by experimenting on empirical evidence and describing research outcomes.
Usually, applied research tests theories arrived at by pure research in order to determine the usefulness of these theories in solving practical problems.
It describes the relationship between research variables by measuring the characteristics of dependent and independent variables.
Applied research relies on empirical evidence in order to arrive at valid research outcomes.
It is not theoretical and it is not directly concerned with the expansion of knowledge.
Applied research is synthetic in nature.
It is aimed at the cost-effective reduction of social problems.
Applied research is action-oriented.

Advantages of Applied Research

Validity: Applied research is unbiased in nature because it tests empirical evidence in order to arrive at valid research outcomes. It employs carefully mapped-out procedures, and this makes it a more valid research approach.
It is useful in solving specific problems. It helps individuals and organizations to find solutions to specific problems.

Disadvantages of Applied Research

It is not flexible in nature as it is restricted to a stipulated deadline.
Applied research is limited in nature and it cannot be generalized. In other words, the findings from applied research cannot be generalized.

Conclusion

Applied research is an important research approach because it helps organisations to arrive at practical solutions to specific problems while improving their productivity and output. Unlike basic research that focuses on generating theories that explain phenomena, applied research pays attention to describing empirical evidence with the aim of providing solutions.

In carrying out applied research, the researcher combines a number of qualitative and quantitative data-gathering methods including questionnaires, observation methods, and interviews. This helps the researcher to gather empirical evidence that is then subjected to experimentation depending on the type of applied research and the overall focus.

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What is Applied Research? Definition, Types, Examples

Appinio Research · 10.01.2024 · 35min read

Ever wondered how groundbreaking solutions to real-world challenges are developed, or how innovations come to life? Applied research holds the key. In this guide, we will delve deep into the world of applied research, uncovering its principles, methodologies, and real-world impact. From harnessing cutting-edge technology to address healthcare crises to revolutionizing industries through data-driven insights, we'll explore the diverse domains where applied research thrives.

What is Applied Research?

Applied research is a systematic and organized inquiry aimed at solving specific real-world problems or improving existing practices, products, or services. Unlike basic research, which focuses on expanding general knowledge, applied research is all about using existing knowledge to address practical issues.

The primary purpose of applied research is to generate actionable insights and solutions that have a direct impact on practical situations. It seeks to bridge the gap between theory and practice by taking existing knowledge and applying it in real-world contexts. Applied research is driven by the need to address specific challenges, make informed decisions, and drive innovation in various domains.

Importance of Applied Research

Applied research holds immense significance across various fields and industries. Here's a list of reasons why applied research is crucial:

Problem Solving: Applied research provides effective solutions to real-world problems, improving processes, products, and services.
Innovation: It drives innovation by identifying opportunities for enhancement and developing practical solutions.
Evidence-Based Decision-Making: Policymakers and decision-makers rely on applied research findings to make informed choices and shape effective policies.
Competitive Advantage: In business, applied research can lead to improved products, increased efficiency, and a competitive edge in the market.
Social Impact: Applied research contributes to solving societal issues, from healthcare improvements to environmental sustainability.
Technological Advancement: In technology and engineering, it fuels advancements by applying scientific knowledge to practical applications.

Applied Research vs. Basic Research

Applied research differs from basic research in several key ways:

Objectives: Applied research aims to address specific practical problems or improve existing processes, while basic research seeks to expand general knowledge.
Focus: Applied research focuses on solving real-world challenges, whereas basic research explores fundamental principles and concepts.
Applicability: Applied research findings are directly applicable to practical situations, while basic research often lacks immediate practical applications.
Immediate Impact: Applied research has a more immediate impact on solving problems and improving practices, whereas basic research may have longer-term or indirect effects on knowledge and innovation.
Research Questions: Applied research formulates research questions related to practical issues, while basic research poses questions to explore theoretical or fundamental concepts.

Understanding these distinctions is essential for researchers, policymakers, and stakeholders in various fields, as it guides the choice of research approach and the expected outcomes of a research endeavor.

Types of Applied Research

Applied research encompasses various types, each tailored to specific objectives and domains. Understanding these types is essential for choosing the right approach to address real-world problems effectively. Here are some common types of applied research, each with its distinct focus and methodologies.

Evaluation Research

Purpose: Evaluation research assesses the effectiveness, efficiency, and impact of programs, interventions, or policies. It aims to determine whether these initiatives meet their intended goals and objectives.

Methodology: Researchers employ a range of quantitative and qualitative methods , including surveys, interviews, observations, and data analysis, to evaluate the outcomes and outcomes of programs or interventions.

Example: Evaluating the impact of a public health campaign aimed at reducing smoking rates by analyzing pre- and post-campaign survey data on smoking habits and attitudes.

Action Research

Purpose: Action research focuses on solving practical problems within a specific organizational or community context. It involves collaboration between researchers and practitioners to implement and assess solutions.

Methodology: Action research is iterative and participatory, with researchers and stakeholders working together to identify problems, develop interventions, and assess their effectiveness. It often involves cycles of planning, action, reflection, and adjustment.

Example: Teachers collaborating with researchers to improve classroom teaching methods and student outcomes by implementing and refining innovative teaching strategies.

Case Study Research

Purpose: Case study research investigates a particular individual, organization, or situation in-depth to gain a comprehensive understanding of a specific phenomenon or issue.

Methodology: Researchers collect and analyze a wealth of data, which may include interviews, documents, observations, and archival records. The goal is to provide a detailed and context-rich description of the case.

Example: A detailed examination of a successful startup company's growth strategies and challenges, offering insights into factors contributing to its success.

Applied Experimental Research

Purpose: Applied experimental research seeks to establish causal relationships between variables by manipulating one or more factors and observing their impact on outcomes. It helps determine cause-and-effect relationships in real-world settings.

Methodology: Researchers conduct controlled experiments, similar to those in basic research, but within practical contexts. They manipulate variables and use statistical analysis to assess their effects on specific outcomes.

Example: Testing the impact of different website designs on user engagement and conversion rates by randomly assigning visitors to various design versions and measuring their interactions.

Survey Research

Purpose: Survey research involves collecting data from a sample of individuals or organizations to understand their opinions, attitudes, behaviors, or characteristics. It is commonly used to gather quantitative data on specific topics.

Methodology: Researchers design surveys with carefully crafted questions and administer them to a representative sample of the target population . Statistical analysis is used to draw conclusions based on survey responses.

Example: Conducting a national survey to assess public sentiment and preferences on environmental conservation initiatives and policies.

These types of applied research provide a framework for approaching real-world challenges systematically. Researchers can choose the most appropriate type based on their research goals, objectives, and the nature of the problem or phenomenon they seek to address. By selecting the right approach, applied researchers can generate valuable insights and practical solutions in various fields and disciplines.

How to Prepare for Applied Research?

In the preparatory phase of your applied research journey, you'll lay the groundwork for a successful study. This phase involves a series of crucial steps that will shape the direction and ethics of your research project.

Identifying Research Questions

One of the key starting points for any applied research endeavor is identifying the right research questions. Your research questions should be clear, specific, and directly related to the problem or issue you aim to address.

Engage with Stakeholders: Reach out to individuals or groups who are affected by or have an interest in the issue you're researching. Their perspectives can help you formulate relevant questions.
Consider Feasibility: Ensure that your research questions are feasible within your available resources, including time, budget, and access to data or participants.
Prioritize Impact: Focus on questions that have the potential to create meaningful change or provide valuable insights in your chosen field.

Formulating Hypotheses

Hypotheses serve as the guiding stars of your research, providing a clear direction for your investigation. Formulating hypotheses is a critical step that sets the stage for testing and validating your ideas.

Testable Predictions: Your hypotheses should be testable and capable of being proven or disproven through empirical research.
Informed by Literature: Base your hypotheses on existing knowledge and insights gained from the literature review. They should build upon what is already known and aim to expand that knowledge.
Clarity and Precision: Write your hypotheses in a clear and precise manner, specifying the expected relationship or outcome you intend to explore.

Literature Review

Conducting a thorough literature review is like embarking on a treasure hunt through existing knowledge in your field. It's a comprehensive exploration of what other researchers have already discovered and what gaps in knowledge still exist.

Search Strategies: Utilize academic databases, journals, books, and credible online sources to search for relevant literature.
Analyze Existing Research: Examine the findings, methodologies, and conclusions of previous studies related to your research topic.
Identify Research Gaps: Look for areas where current knowledge is insufficient or contradictory. These gaps will be the foundation for your own research.

Data Collection Methods

Selecting the proper data collection methods is crucial to gather the information needed to address your research questions. The choice of methods will depend on the nature of your research and the type of data you require.

Quantitative vs. Qualitative: Decide whether you will collect numerical data (quantitative) or focus on descriptive insights and narratives (qualitative).
Survey Design : If surveys are part of your data collection plan, carefully design questions that are clear, unbiased, and aligned with your research goals.
Sampling Strategies: Determine how you will select participants or data points to ensure representativeness and reliability.

Ethical Considerations

Ethical considerations are at the heart of responsible research. Ensuring that your study is conducted ethically and with integrity is paramount.

Informed Consent: Obtain informed consent from participants, ensuring they understand the purpose of the research, potential risks, and their right to withdraw at any time.
Confidentiality: Safeguard participants' personal information and ensure their anonymity when reporting findings.
Minimizing Harm: Take measures to mitigate any physical or emotional harm that participants may experience during the research process.
Ethical Reporting: Accurately represent your research findings, avoiding manipulation or selective reporting that may mislead readers or stakeholders.

By diligently addressing these aspects of research preparation, you are building a solid foundation for your applied research project, setting the stage for effective data collection and meaningful analysis in the subsequent phases of your study.

How to Design Your Research Study?

When it comes to applied research, the design of your study is paramount. It shapes the entire research process, from data collection to analysis and interpretation. In this section, we will explore the various elements that make up the foundation of your research design.

Research Design Types

Your choice of research design is like selecting the blueprint for your research project. Different research design types offer unique advantages and are suited for different research questions. Here are some common research design types:

Experimental Design : In this design, researchers manipulate one or more variables to observe their impact on outcomes. It allows for causal inference but may not always be feasible in applied research due to ethical or practical constraints.
Descriptive Design: This design aims to describe a phenomenon or population without manipulating variables. It is often used when researchers want to provide a snapshot of a situation or gain insights into a specific context.
Correlational Design : In this design, researchers examine relationships between variables without manipulating them. It helps identify associations but does not establish causation.
Longitudinal Design : Longitudinal studies involve collecting data from the same subjects over an extended period. They are valuable for tracking changes or developments over time.
Cross-Sectional Design : This design involves data collection from a diverse group of subjects at a single point in time. It's helpful in studying differences or variations among groups.

Sampling Methods

Sampling methods determine who or what will be included in your study. The choice of sampling method has a significant impact on the generalizability of your findings. Here are some standard sampling methods:

Random Sampling: This method involves selecting participants or data points entirely at random from the population. It ensures every element has an equal chance of being included, which enhances representativeness .
Stratified Sampling: In stratified sampling, the population is divided into subgroups or strata, and then random samples are drawn from each stratum. This method ensures that each subgroup is adequately represented.
Convenience Sampling: Researchers choose subjects or data points that are readily available and accessible. While convenient, this method may lead to sampling bias as it may not accurately represent the entire population.
Purposive Sampling: In purposive sampling, researchers deliberately select specific individuals or groups based on their expertise, experience, or relevance to the research topic. It is often used when seeking specialized knowledge.

Data Collection Tools

Selecting the right data collection tools is essential to gather accurate and relevant information. Your choice of tools will depend on the research design and objectives. Standard data collection tools include:

Questionnaires and Surveys: These structured instruments use standardized questions to gather data from participants. They are suitable for collecting large amounts of quantitative data.
Interviews: Interviews can be structured, semi-structured, or unstructured. They provide an opportunity to gather in-depth, qualitative insights from participants.
Observation: Direct observation involves systematically watching and recording behaviors or events. It's valuable for studying behaviors or phenomena in their natural context.
Secondary Data : Researchers can also utilize existing data sources, such as government reports, databases, or historical records, for their research.

Variables and Measurement

Defining variables and choosing appropriate measurement methods is crucial for ensuring the reliability and validity of your research. Variables are characteristics, phenomena, or factors that can change or vary in your study. They can be categorized into:

Independent Variables: These are the variables you manipulate or control in your study to observe their effects on other variables.
Dependent Variables: These are the variables you measure to assess the impact of the independent variables.

Choosing the right measurement techniques, scales, or instruments is essential to accurately quantify variables and collect valid data. It's crucial to establish clear operational definitions for each variable to ensure consistency in measurement.

Data Analysis Techniques

Once you have collected your data, the next step is to analyze it effectively. Data analysis involves:

Data Cleaning: Removing any errors, inconsistencies, or outliers from your dataset to ensure data quality.
Statistical Analysis : Depending on your research design and data type, you may use various statistical techniques such as regression analysis , t-tests, ANOVA, or chi-square tests.
Qualitative Analysis: For qualitative data, techniques like thematic analysis, content analysis, or discourse analysis help uncover patterns and themes.
Data Visualization: Using graphs, charts, and visual representations to present your data effectively.

Selecting the appropriate analysis techniques depends on your research questions, data type, and objectives. Proper data analysis is crucial for drawing meaningful conclusions and insights from your research.

With a solid understanding of research design, sampling methods, data collection tools, variables, and measurement, you are well-equipped to embark on your applied research journey. These elements lay the groundwork for collecting valuable data and conducting meaningful analyses in the subsequent phases of your study.

How to Conduct Applied Research?

Now that you've prepared and designed your research study, it's time to delve into the practical aspects of conducting applied research. This phase involves the execution of your research plan, from collecting data to drawing meaningful conclusions. Let's explore the critical components in this stage.

Data Collection Phase

The data collection phase is where your research plan comes to life. It's a crucial step that requires precision and attention to detail to ensure the quality and reliability of your data.

Implement Data Collection Methods: Execute the data collection methods you've chosen, whether they involve surveys, interviews, observations, or the analysis of existing datasets.
Maintain Consistency: Ensure that data collection is carried out consistently according to your research design and protocols. Minimize any variations or deviations that may introduce bias .
Document the Process: Keep thorough records of the data collection process. Note any challenges, unexpected occurrences, or deviations from your original plan. Documentation is essential for transparency and replication.
Quality Assurance: Continuously monitor the quality of the data you collect. Check for errors, missing information, or outliers. Implement data validation and cleaning procedures to address any issues promptly.
Participant Engagement: If your research involves human participants, maintain open and respectful communication with them. Address any questions or concerns and ensure participants' comfort and willingness to participate.

Data Analysis Phase

Once you've collected your data, it's time to make sense of the information you've gathered. The data analysis phase involves transforming raw data into meaningful insights and patterns.

Data Preparation: Start by organizing and cleaning your data. This includes dealing with missing values, outliers, and ensuring data consistency.
Selecting Analysis Methods: Depending on your research design and data type, choose the appropriate statistical or qualitative analysis methods. Common techniques include regression analysis , content analysis, or thematic coding .
Conducting Analysis: Perform the chosen analysis systematically and according to established protocols. Ensure that your analysis is reproducible by documenting every step.
Interpreting Results: Interpretation involves making sense of your findings in the context of your research questions and hypotheses. Consider the statistical significance of the results and any practical implications they may have.
Visualization: Create visual representations of your data, such as graphs, charts, or tables, to convey your findings effectively. Visualizations make complex data more accessible to a broader audience.

Interpretation of Results

Interpreting research results is a critical step that bridges the gap between data analysis and drawing conclusions. This process involves making sense of the patterns and insights that emerge from your analysis.

Relate to Hypotheses: Determine whether your results support or refute your hypotheses. Be prepared to explain any unexpected findings.
Contextualize Findings: Consider the broader context in which your research takes place. How do your results fit into the larger body of knowledge in your field?
Identify Patterns : Highlight significant trends, correlations, or relationships you've uncovered. Discuss their practical implications and relevance.
Acknowledge Limitations: Be transparent about any limitations in your study that may affect the interpretation of results. This includes sample size, data quality, and potential biases.

Drawing Conclusions

Drawing conclusions is the ultimate goal of your research. It involves synthesizing your findings and answering the research questions you initially posed.

Answer Research Questions: Explicitly address the research questions you formulated at the beginning of your study. State whether your findings confirm or challenge your initial hypotheses.
Highlight Insights: Emphasize the key insights and contributions of your research. Discuss the practical implications of your findings and their relevance to the field.
Recommend Actions: Based on your conclusions, suggest practical steps, recommendations, or future research directions. How can your research contribute to addressing the problem or challenge you investigated?
Consider Implications: Reflect on the broader implications of your research for stakeholders, policymakers, or practitioners in your field.

Common Pitfalls to Avoid

During the data collection, analysis, interpretation, and conclusion-drawing phases, it's essential to be aware of common pitfalls that can affect the quality and integrity of your research.

Sampling Bias : Ensure that your sample is representative of the population you intend to study. Address any bias that may have been introduced during data collection.
Data Manipulation: Avoid manipulating or selectively reporting data to fit preconceived notions. Maintain transparency in your analysis and reporting.
Overinterpretation: Be cautious of drawing overly broad conclusions based on limited data. Acknowledge the limitations of your study.
Ignoring Ethical Considerations: Continuously uphold ethical standards in your research, from data collection to reporting. Protect participants' rights and privacy.
Lack of Validation: Ensure that the methods and tools you use for data collection and analysis are valid and reliable. Validation helps establish the credibility of your findings.

By navigating the data collection, analysis, interpretation, and conclusion-drawing phases with care and attention to detail, you'll be well-prepared to confidently share your research findings and contribute to advancing knowledge in your field.

How to Report Applied Research Results?

Now that you've conducted your applied research and drawn meaningful conclusions, it's time to share your insights with the world. Effective reporting and communication are crucial to ensure that your research has a real impact and contributes to the broader knowledge base.

Writing Research Reports

Writing a comprehensive research report is the cornerstone of communicating your findings. It provides a detailed account of your research process, results, and conclusions. Here's what you need to consider:

Structure of a Research Report

Title: Create a concise, informative title that reflects the essence of your research.
Abstract: Summarize your research in a clear and concise manner, highlighting key objectives, methods, results, and conclusions.
Introduction: Provide an overview of your research topic, objectives, significance, and research questions.
Literature Review: Summarize relevant literature and identify gaps in existing knowledge that your research addresses.
Methodology: Describe your research design, sampling methods, data collection tools, and data analysis techniques.
Results: Present your findings using tables, charts, and narratives. Be transparent and objective in reporting your results.
Discussion: Interpret your results, discuss their implications, and relate them to your research questions and hypotheses.
Conclusion: Summarize your main findings, their significance, and the implications for future research or practical applications.
References: Cite all sources and studies you referenced in your report using a consistent citation style (e.g., APA, MLA).

Writing Tips

Use clear and concise language, avoiding jargon or overly technical terms.
Organize your report logically, with headings and subheadings for easy navigation.
Provide evidence and data to support your claims and conclusions.
Consider your target audience and tailor the report to their level of expertise and interest.

Creating Visualizations

Visualizations are powerful tools for conveying complex data and making your research findings more accessible. Here are some types of visualizations commonly used in research reports:

Charts and Graphs

Bar Charts: Ideal for comparing categories or groups.
Line Charts: Effective for showing trends or changes over time.
Pie Charts: Useful for displaying proportions or percentages.
Data Tables: Present numerical data in an organized format.
Cross-tabulations: Show relationships between variables.

Diagrams and Maps

Flowcharts: Visualize processes or workflows.
Concept Maps: Illustrate connections between concepts.
Geographic Maps: Display spatial data and patterns.

When creating visualizations:

Choose the correct type of visualization for your data and research questions.
Ensure that visualizations are labeled, clear, and easy to understand.
Provide context and explanations to help readers interpret the visuals.

Presenting Your Research

Presenting your research to an audience is an opportunity to engage, educate, and inspire. Whether it's through a conference presentation, seminar, or webinar, effective communication is vital.

Know Your Audience: Tailor your presentation to the interests and expertise of your audience.
Practice: Rehearse your presentation to ensure a smooth delivery and confident demeanor.
Use Visual Aids: Enhance your presentation with visual aids such as slides, images, or videos.
Engage with Questions: Encourage questions and discussions to foster interaction and clarify points.
Stay within Time Limits: Respect time constraints and stay on schedule.

Peer Review Process

Before your research is published, it typically undergoes a peer review process. This involves experts in your field evaluating the quality, validity, and significance of your work. The peer review process aims to ensure the integrity and credibility of your research.

Submission: Submit your research manuscript to a journal or conference for review.
Editorial Review: The editorial team assesses your submission's fit with the journal's scope and may conduct an initial review for quality and compliance.
Peer Review: Your manuscript is sent to peer reviewers who evaluate it for methodology, validity, significance, and adherence to ethical standards.
Feedback and Revision: Based on reviewers' feedback, you may be asked to revise and improve your research.
Acceptance or Rejection: After revisions, the manuscript is reevaluated, and a decision is made regarding publication.

Publishing Your Research

Publishing your research is the final step in sharing your findings with the broader scientific community. It allows others to access and build upon your work. Consider the following when choosing where to publish:

Journal Selection: Choose a reputable journal that aligns with your research field and target audience.
Review Process: Understand the journal's peer review process and requirements for submission.
Open Access: Consider whether you want your research to be open access, freely accessible to all.

Once published, actively promote your research through academic networks, conferences, and social media to maximize its reach and impact.

By effectively reporting and communicating your research findings, you contribute to the advancement of knowledge, inspire others, and ensure that your hard work has a meaningful impact on your field and beyond.

Applied Research Examples

To provide a deeper understanding of applied research's impact and relevance, let's delve into specific real-world examples that demonstrate how this type of research has addressed pressing challenges and improved our lives in tangible ways.

Applied Medical Research: mRNA Vaccines

Example: mRNA (messenger RNA) vaccine technology, exemplified by the COVID-19 vaccines developed by Pfizer-BioNTech and Moderna, is a remarkable achievement in the field of applied medical research.

Applied researchers in this domain utilized mRNA technology to create vaccines that provide immunity against the SARS-CoV-2 virus. Unlike traditional vaccines, which use weakened or inactivated viruses, mRNA vaccines instruct cells to produce a harmless spike protein found on the virus's surface. The immune system then recognizes this protein and mounts a defense, preparing the body to combat the actual virus.

Impact: The rapid development and deployment of mRNA vaccines during the COVID-19 pandemic have been groundbreaking. They've played a crucial role in controlling the spread of the virus and saving countless lives worldwide. This example underscores how applied research can revolutionize healthcare and respond swiftly to global health crises.

Environmental Science and Applied Research: Ocean Cleanup

Example: The Ocean Cleanup Project, founded by Boyan Slat, is an ambitious endeavor rooted in applied research to combat plastic pollution in the world's oceans.

This project employs innovative technology, such as large-scale floating barriers and autonomous systems, to collect and remove plastic debris from the ocean. Applied researchers have played a pivotal role in designing, testing, and optimizing these systems to make them efficient and environmentally friendly.

Impact: The Ocean Cleanup Project is a testament to the power of applied research in addressing pressing environmental challenges. By removing plastic waste from the oceans, it mitigates harm to marine ecosystems and raises awareness about the urgent need for sustainable waste management.

Business and Applied Research: E-commerce Personalization

Example: E-commerce giants like Amazon and Netflix use applied research to develop sophisticated personalization algorithms that tailor product recommendations and content to individual users.

Applied researchers in data science and machine learning analyze user behavior, preferences, and historical data to create recommendation systems. These algorithms utilize predictive analytics to suggest products, movies, or shows that align with a user's interests.

Impact: The application of research-driven personalization has transformed the e-commerce and streaming industries. It enhances user experiences, increases customer engagement, and drives sales by presenting customers with products or content they are more likely to enjoy.

Education and Applied Research: Flipped Classroom Model

Example: The Flipped Classroom Model is an applied research-based teaching approach that has gained popularity in education.

In this model, instructors leverage technology to deliver instructional content (such as video lectures) outside of class, allowing in-class time for active learning, discussions, and problem-solving. Applied research has informed the design and implementation of this pedagogical approach.

Impact: The Flipped Classroom Model has shown promise in enhancing student engagement and learning outcomes. It capitalizes on research findings about how students learn best, emphasizing active participation and collaborative learning.

Agriculture and Applied Research: Precision Agriculture

Example: Precision agriculture employs data-driven technology and applied research to optimize farming practices.

Farmers utilize satellite imagery, sensors, and data analytics to monitor crop conditions, soil health, and weather patterns. Applied research guides the development of precision farming techniques, enabling more efficient resource allocation and reducing environmental impact.

Impact: Precision agriculture increases crop yields, conserves resources (such as water and fertilizer), and minimizes the ecological footprint of farming. This approach contributes to sustainable and economically viable agriculture.

These real-world examples underscore the versatility and impact of applied research across diverse domains. From healthcare and environmental conservation to business, education, and agriculture, applied research continually drives innovation, addresses critical challenges, and enhances the quality of life for individuals and communities worldwide.

Conclusion for Applied Research

Applied research is a powerful force for solving real-world problems and driving progress. By applying existing knowledge and innovative thinking, we can address healthcare challenges, protect our environment, improve businesses, enhance education, and revolutionize agriculture. Through this guide, you've gained valuable insights into the what, why, and how of applied research, unlocking the potential to make a positive impact in your field. So, go forth, conduct meaningful research, and be part of the solution to the world's most pressing issues. Remember, applied research is not just a concept; it's a practical approach that empowers individuals and teams to create solutions that matter. As you embark on your own applied research endeavors, keep the spirit of inquiry alive, remain open to new ideas, and never underestimate the transformative power of knowledge put into action.

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Basic vs. applied research: what’s the difference?

Last updated

27 February 2023

Reviewed by

Cathy Heath

Research can be used to learn new facts, create new products, and solve various problems. Yet, there are different ways to undertake research to meet a desired goal.

The method you choose to conduct research will most likely be based on what question you want to answer, plus other factors that will help you accurately get the answer you need.

Research falls into two main categories: basic research and applied research. Both types of research have distinct purposes and varied benefits.

This guide will help you understand the differences and similarities between basic and applied research and how they're used. It also answers common questions about the two types of research, including:

Why is it called basic research?

What is more important, basic research or applied research?

What are examples of pure (basic) research and applied research?

Analyze basic and applied research

Dovetail streamlines analysis to help you uncover and share actionable insights

What is basic research?

Basic research (sometimes called fundamental or pure) advances scientific knowledge to completely understand a subject, topic, or phenomenon. It's conducted to satisfy curiosity or develop a full body of knowledge on a specific subject.

Basic research is used to bring about a fundamental understanding of the world, different behaviors, and is the foundation of knowledge in the scientific disciplines. It is usually conducted based on developing and testing theories.

While there is no apparent commercial value to the discoveries that result from basic research, it is the foundation of research used for other projects like developing solutions to solve problems.

Examples of basic research

Basic research has always been used to give humans a better understanding of all branches of science and knowledge. However, it's not specifically based on identifying new things about the universe.

Basic research has a wide range of uses, as shown in the following examples:

Investigation into how the universe began

A study searching for the causes of cancer

Understanding the components that make up human DNA

An examination into whether a vegetarian diet is healthier than one with meat

A study to learn more about which areas in the world get the most precipitation

Benefits of conducting basic research

Called basic research because it is performed without an immediate or obvious benefit, this type of research often leads to vital solutions in the future. While basic research isn't technically solution-driven, it develops the underlying knowledge used for additional learning and research.

There are many benefits derived from basic research, including:

Gaining an understanding of living systems and the environment

Gathering information that can help society prepare for the future

Expanding knowledge that can lead to medical advances

Providing a foundation for applied research

What is applied research?

Applied research studies particular circumstances to apply the information to real-life situations. It helps improve the human condition by finding practical solutions for existing problems.

Applied research builds off facts derived from basic research and other data to address challenges in all facets of life. Instead of exploring theories of the unknown, applied research requires researchers to use existing knowledge, facts, and discoveries to generate new knowledge.

Solutions derived from applied research are used in situations ranging from medical treatments or product development to new laws or regulations.

Examples of applied research

Applied research is designed to solve practical problems that exist under current conditions. However, it's not only used for consumer-based products and decisions.

Applied research can be used in a variety of ways, as illustrated by the following examples:

The investigation of ways to improve agricultural crop production

A study to improve methods to market products for Gen Z consumers

Examination of how technology can t make car tires last longer

Exploration of how to cook healthy meals with a limited budget

A study on how to treat patients with insomnia

Benefits of using applied research

Although applied research expands upon a foundation of existing knowledge, it also brings about new ideas. Applied research provides many benefits in various circumstances, including:

Designing new products and services

Creating new objectives

Providing unbiased data through the testing of verifiable evidence

Basic research vs. applied research: the differences

Both basic and applied research are tactics for discovering specific information. However, they differ significantly in the way research is conducted and the objectives they achieve.

Some of the most notable differences between basic and applied research include the following:

Research outcomes: curiosity-driven vs. solution-driven

Basic research is generally conducted to learn more about a specific subject. It is usually self-initiated to gain knowledge to satisfy curiosity or confirm a theory.

Conversely, applied knowledge is directed toward finding a solution to a specific problem. It is often conducted to assist a client in improving products, services, or issues.

Research scope: universal scope vs. specific scope

Basic research uses a broad scope to apply various concepts to gain more knowledge. Research methods may include studying different subjects to add more information that connects evidence points in a greater body of data.

Meanwhile, applied research depends on a specific or narrow scope to gather specific evidence to address a certain problem.

Research approaches: expanding existing knowledge vs. finding new knowledge

Researchers conduct basic research to fill in gaps between existing information points. Basic knowledge is an expansion of existing knowledge to gain a deeper understanding. It is often based on how, what, or why something is the way it is. Although applied research may be based on information derived from basic research, it's not designed to expand the knowledge. Instead, the research is conducted to find new knowledge, usually in the form of a solution.

Research commercialization: Informational vs. commercial gain

The main basis of product development is to solve a problem for consumers.

Basic research might lead to solutions and commercial products in the future to help with this. Since applied research is used to develop solutions, it's often used for commercial gain.

Theory formulation: theoretical vs. practical nature

Basic research is usually based on a theory about a specific subject. Researchers may develop a theory that grows and changes as more information is discovered during the research process. Conversely, applied research is practical in nature since the goal is to solve a specific problem.

Are there similarities between applied and basic research?

While some obvious differences exist, applied and basic research methods have similarities. For example, researchers may use the same methods to collect data (like interviews, surveys , and focus groups ) for both types of research.

Both types of research require researchers to use inductive and deductive reasoning to develop and prove hypotheses . The two types of research frequently intersect when basic research serves as the foundation for applied research.

While applied research is solution-based, basic research is equally important because it yields information used to develop solutions to many types of problems.

Methods used in basic research and applied research

While basic and applied research have different approaches and goals, they require researchers or scientists to gather data. Basic and applied research makes use of many of the same methods to gather and study information, including the following:

Observations: Studying research subjects for an extended time allows researchers to gather information about how subjects behave under different conditions.

Interviews: Surveys and one-to-one discussions help researchers gain information from other subjects and validate data.

Experiments: Researchers conduct experiments to prove or disprove certain hypotheses based on information that has been gathered.

Questionnaires: A series of questions related to the research context helps researchers gather quantitative information applicable to both basic and applied research.

How do you determine when to use basic research vs. applied research?

Basic and applied research are both helpful in obtaining knowledge. However, they aren't usually used in the same settings or under the same circumstances.

When you're trying to determine which type of research to use for a particular project, it's essential to consider your product goals. Basic research seeks answers to universal, theoretical questions. While it works to uncover specific knowledge, it's generally not used to develop a solution. Conversely, applied research discovers answers to specific questions. It should be used to find out new knowledge to solve a problem.

Bottom line

Both basic and applied research are methods used to gather information and analyze facts that help build knowledge around a subject. However, basic research is used to gain understanding and satisfy curiosity, while applied research is used to solve specific problems. Both types of research depend on gathering information to prove a hypothesis or create a product, service, or valuable process.

By learning more about the similarities and differences between basic and applied research, you'll be prepared to gather and use data efficiently to meet your needs.

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09 January, 2024

Commencing a research journey involves a distinct definition of the investigation’s purpose, guiding the selection of the research procedure or approach. In this context, researchers can opt for either basic or applied research , each with its unique characteristics and objectives.

Embarking on the journey of conducting applied research requires a blend of theoretical knowledge and practical application. Understanding the nuances of applied research and its distinctions from basic research is crucial before delving into the intricacies of crafting an impactful paper.

What is Applied Research?

Applied research addresses specific problems with the goal of finding practical solutions. Distinguishing it from basic research, which primarily seeks to expand theoretical knowledge, applied research focuses on resolving real-world issues. It serves as a follow-up to basic or pure research, aiming to identify solutions to specific issues at individual, group, or societal levels.

Applied research encompasses various types, each tailored to address specific challenges and practical issues in different domains. The following are three common types of applied research with examples:

1. Evaluation Research:

• Purpose: Evaluation research aims to assess the effectiveness, efficiency, and relevance of programs, policies, or interventions. It seeks to determine the impact and outcomes of specific actions and initiatives.

• Application: Often employed in business, government, and non-profit sectors, evaluation research helps organisations make informed decisions by providing data-driven insights into the success or shortcomings of their endeavors.

• Example: Evaluating the impact of a workplace training program on employee productivity and job satisfaction.

2. Research and Development (R&D):

• Purpose: Research and Development applied research focuses on creating or enhancing products, goods, or services to meet the needs of specific markets or industries. It involves innovation and design to improve existing offerings or introduce new solutions.

• Application: Commonly found in industries such as technology, pharmaceuticals, and manufacturing, R&D applied research supports the creation of cutting-edge products and processes, contributing to market competitiveness.

• Example: Conducting R&D to develop a new pharmaceutical drug with improved efficacy and fewer side effects.

3. Action Research:

• Purpose: Action research aims to address real-world problems by actively engaging with and observing everyday life and organisational dynamics. It involves a cyclical process of planning, acting, observing, and reflecting to bring about positive change.

• Application: Widely used in fields like education, healthcare, and organisational development, action research empowers practitioners to collaboratively solve problems, improve processes, and enhance outcomes in their specific contexts.

• Example: Implementing action research in a primary school to integrate AI-driven personalised learning platforms. By actively observing the impact of AI on student engagement, understanding, and academic performance, the research aims to refine teaching strategies and optimise the integration of AI in the classroom.

Step-by-Step Guide to Writing an Applied Research Paper

Writing an applied research paper involves a systematic and purposeful approach to address practical issues in a specific field. The following steps provide a comprehensive guide for crafting an effective applied research paper:

1. Selecting a Relevant Topic:

• Identify a specific problem or question within your field of study that requires practical solutions.

• Ensure your topic aligns with the goals of applied research, focusing on real-world issues and challenges.

2. Conducting a Thorough Literature Review:

• Explore existing literature related to your chosen topic to understand the current state of knowledge.

• Identify gaps or areas where applied research can contribute valuable insights.

3. Defining Clear Objectives and Hypotheses:

• Clearly outline the goals and hypotheses of your research to guide the direction of your investigation.

• Ensure that your objectives align with the practical implications you aim to address.

4. Choosing an Appropriate Research Methodology:

• Select a methodology that aligns with your research objectives. This could involve qualitative, quantitative, or mixed methods.

• Justify your choice of methodology and discuss how it will address the practical aspects of your research.

5. Collecting and Analysing Data:

• Implement your chosen methodology to collect relevant data. Ensure that your data collection methods are appropriate for the practical nature of your research.

• Thoroughly analyse the data using appropriate statistical or qualitative analysis techniques.

6. Presenting Results and Drawing Conclusions:

• Clearly present your findings, using tables, charts, or graphs if necessary.

• Connect your results back to your research objectives and draw meaningful conclusions that address the practical implications of your study.

7. Crafting a Well-structured Paper:

• Follow the specific format and guidelines provided by your university or institution.

• Typically, an applied research paper includes sections such as an abstract, introduction, literature review, methodology, results, discussion, and conclusion.

8. Providing Recommendations for Practice:

• Offer practical recommendations based on your research findings. Discuss how these recommendations can be implemented in real-world scenarios.

• Emphasise the actionable nature of your suggestions.

9. Acknowledging Limitations:

• Address any limitations or constraints in your research methodology or data collection.

• Acknowledge potential challenges and discuss their impact on the reliability and validity of your findings.

10. Citing Relevant Literature:

• Ensure proper citation of all sources used in your research. Follow the citation style recommended by your institution.

11. Reviewing and Revising:

• Proofread your paper for clarity, coherence, and grammatical accuracy.

• Seek feedback from peers or mentors and be open to making revisions based on constructive input.

By following these steps, researchers can produce applied research papers that not only contribute to academic knowledge but also offer practical solutions to real-world challenges in their respective fields.

In conclusion, the significance of applied research cannot be understated. With their practical orientation and real-world solutions, they serve as invaluable assets across industries, academia, and societal sectors. They are instrumental in addressing pressing challenges, guiding informed decision-making, fostering innovation, and contributing to positive changes in various fields. Applied research papers bridge the gap between theory and practice, providing actionable insights that enhance efficiency, optimise processes, and lead to tangible improvements. As agents of continuous learning and development, these papers play a pivotal role in shaping the future landscape of industries, organisations, and communities. In a world that demands pragmatic solutions, the importance of applied research papers lies in their ability to make a lasting and meaningful impact on the way we approach and solve real-world problems.

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Basic vs. applied research

Coding qualitative data for valuable insights

What is the difference between applied research and basic research?

Examples of basic research vs. applied research, basic vs. applied research: a comparative analysis, the interplay between basic and applied research, introduction.

Basic and applied research look at existing knowledge and create new knowledge in different ways. They share the same basic principles of contributing to knowledge through research findings, but their aims and objectives are distinctly different.

In the vast realm of scientific inquiry, research stands as the cornerstone for advancement, driving our understanding of the world and fostering innovation. At its core, research can be bifurcated into two primary types: applied and basic research . While both serve pivotal roles in contributing to our collective knowledge, they operate with distinct objectives and outcomes.

Any approach that is called basic research delves into the foundational principles and theories of science. It is driven by a researcher's curiosity and the aspiration to expand the frontiers of understanding. The primary goal isn't to solve an immediate problem but to garner knowledge for the sake of understanding.

On the other hand, applied research focuses on analysis intended to solve practical problems. Conducting applied research means seeking solutions to specific, tangible challenges that society or industries face. Using the principles derived from basic research, applied research aims to bring about real-world impact and deliver pragmatic solutions.

Basic research

Basic research, often called "pure" or "fundamental" research, is characterized by its intrinsic quest to unravel the mysteries of nature and society. It is an investigation into the very core of phenomena, aiming to discover new principles, theories, or facts without an immediate application in mind. This kind of research is often propelled by the researcher's curiosity, a thirst to understand the "why" and "how" of things, rather than the "what can we do with it."

Basic research has a relatively broad scope and aims to enhance the existing body of knowledge in a particular field. It's not about creating a new product, improving a process, or solving a current societal problem. Instead, it's about laying the groundwork for future investigations, paving the way for applied research to build upon. Basic research poses questions like, "What are the fundamental principles of this phenomenon?" or "How does this process work at different levels?"

Such goals provide the essential framework upon which much of our modern understanding and technological advancement rests. Without the exploratory and explanatory nature of basic research, the foundational knowledge needed to drive innovation would be missing.

Applied research

While basic research focuses on curiosity and the pursuit of knowledge for its own sake, applied research takes a different approach by examining how real-world phenomena or outcomes can be altered. At its core, applied research is oriented towards identifying practical solutions to specific problems. Its primary objective is not just to add to the existing knowledge base but to leverage that knowledge to develop solutions, innovations, or interventions that can be directly applied in the real world.

Applied research is deeply rooted in real-world issues. Whether it's finding a cure for a specific disease, developing a new technological solution for environmental challenges, or creating strategies to improve education in underprivileged communities, the primary goal is to generate practical outcomes that can be directly implemented. Its relevance is often immediately apparent, as it's tailored to answer particular challenges faced by society, industries, or organizations.

The line between basic and applied research can sometimes blur, especially when foundational discoveries from basic research lead directly to tangible applications. However, the main distinction lies in the intent: while basic research seeks to understand the fundamental nature of phenomena, applied research aims to harness that understanding for tangible benefits.

Applied research is invaluable as it accelerates the transition of theoretical knowledge into practical, impactful solutions. Through applied research, the abstract findings of basic research are transformed into actionable insights, tools, and technologies that shape our daily lives and address pressing challenges.

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Research in the social sciences encompasses a broad spectrum of topics, ranging from understanding human behavior and societal structures to exploring the dynamics of interpersonal relationships. Basic and applied research methods in the social sciences offer unique insights into these areas. Let's delve into some examples to understand their distinct approaches.

Basic research examples

The social construction of reality

A classic area of investigation in sociology is understanding how societies construct reality. This kind of research delves deep into the ways cultures, languages, and institutions shape our understanding of the world. It doesn't immediately aim to solve societal problems but provides essential insights into how perceptions and beliefs are formed. Research methods often used for this type of study include in-depth interviews , participant observations , and ethnographic studies .

Attachment theory in psychology

Attachment theory seeks to understand the deep emotional and physical attachment between a child and at least one primary caregiver. It delves into the nature of attachment and its implications for personal development. The research often involves longitudinal studies that observe behaviors over extended periods.

Applied research examples

Interventions for at-risk youth

Applied researchers might design programs or interventions to help at-risk youth, building on the foundational knowledge of psychology, sociology, and education. The research might involve evaluating the effectiveness of a particular program, using methods like surveys , focus groups , and pre-and-post assessments.

Communication strategies for public health

Understanding human behavior is crucial for successful public health campaigns. Researchers might study the best ways to communicate vital health information to various populations, especially in times of crisis like pandemics. Methods often include A/B testing of messages, surveys to assess message efficacy, and observational studies to gauge real-world behavior following communication campaigns.

The distinction between basic and applied research is not just a matter of intent or outcome; it also encompasses differences in methodologies , scopes, and approaches. Let's undertake a comparative analysis to illuminate these distinctions further, particularly in the context of the social sciences.

Purpose and motivation

Basic research is motivated by the quest for knowledge. It seeks to answer fundamental questions about human behavior, societal structures, and the interplay between various social factors. The driving force here is curiosity. In contrast, applied research is driven by the need to address specific societal or practical problems. Its purpose is to take the theoretical knowledge derived from basic research and convert it into actionable solutions.

Methodological approaches

It's important to acknowledge that there is no one universal research method that can address all potential research inquiries. Moreover, the same research methods, such as conducting interviews or engaging in inductive and deductive reasoning , can be utilized in basic and applied research, but they will differ in their scope and objectives. While applied research is more experimental or confirmatory, a basic research approach is often exploratory or explanatory in nature. Basic research methods include ethnography , in-depth interviews , or longitudinal studies to gain a deep understanding of a topic. The focus is on generating theories and understanding patterns.

Applied research, on the other hand, often employs more structured and targeted methodologies. Surveys , experiments, and evaluations are commonly used to verify propositions, assess the efficacy of interventions, or gauge public opinion. The approach is more pragmatic, seeking results that can inform decisions and guide actions.

Outcomes and results

Basic research outcomes are usually theoretical contributions: new concepts, theories, or insights into existing phenomena. The results expand the academic literature and provide a foundation for future studies.

Applied research results in tangible solutions or recommendations. The outcomes might include a new social program, policy recommendations, interventions, or communication strategies. The results are geared towards immediate implementation and often have direct implications for organizations, governments, or communities.

The discourse on basic and applied research often sets them apart, emphasizing their distinct objectives and methodologies. However, it's crucial to recognize that these research types aren't isolated from each other. They coexist in a symbiotic relationship, where the findings from basic research often provide the foundational knowledge for applied research, and the results of applied research can inspire further basic investigations.

The transition of knowledge

One of the most notable instances of the interplay is how basic research's findings become the bedrock for applied research projects. For example, a basic research study on cognitive development in children might reveal specific patterns or stages. An applied researcher, recognizing the implications of these findings, could then design educational interventions tailored to these developmental stages.

How one complements the other

Basic research pushes the boundaries of our understanding, expanding the horizon of what we know. Applied research, on the other hand, can reframe this expansive knowledge and make it relevant and actionable for society's immediate needs.

But the relationship is reciprocal. Applied research can also highlight gaps in our understanding, pointing out areas where basic research is needed. For instance, if an intervention designed based on current knowledge fails to achieve its intended results, it signals to basic researchers that there might be underlying factors or dynamics not yet understood.

The dynamic continuum

Instead of viewing basic and applied research as two separate entities, it's more accurate to see them as points on a continuum. The knowledge generated by basic research flows towards applied projects, which in turn can inspire further basic investigations. This dynamic loop ensures that research in the social sciences remains both grounded in fundamental understanding and relevant to real-world challenges.

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How Applied Research Is Used in Psychology

Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Sean is a fact-checker and researcher with experience in sociology, field research, and data analytics.

Verywell / JR Bee

Basic vs. Applied Research

How it works, potential challenges.

Real-World Applications

Applied research refers to scientific study and research that seeks to solve practical problems. This type of research plays an important role in solving everyday problems that can have an impact on life, work, health, and overall well-being. For example, it can be used to find solutions to everyday problems, cure illness, and develop innovative technologies.

There are many different types of psychologists who perform applied research. Human factors or industrial/organizational psychologists often do this type of research.

A few examples of applied research in psychology include:

Analyzing what type of prompts will inspire people to volunteer their time to charities
Investigating if background music in a work environment can contribute to greater productivity
Investigating which treatment approach is the most effective for reducing anxiety
Researching which strategies work best to motivate workers
Studying different keyboard designs to determine which is the most efficient and ergonomic

As you may notice, all of these examples explore topics that will address real-world issues. This immediate and practical application of the findings is what distinguishes applied research from basic research , which instead focuses on theoretical concerns.

Basic research tends to focus on "big picture" topics, such as increasing the scientific knowledge base around a particular topic. Applied research tends to work toward solving specific problems that affect people in the here and now.

For example a social psychologist may perform basic research on how different factors may contribute to violence in general. But if a social psychologist were conducting applied research, they may be tackling the question of what specific programs can be implemented to reduce violence in school settings.

However, basic research and applied research are actually closely intertwined. The information learned from basic research often builds the basis on which applied research is formed.

Basic research often informs applied research, and applied research often helps basic researchers refine their theories.

Applied research usually starts by identifying a problem that exists in the real world. Then psychologists begin to conduct research in order to identify a solution.

The type of research used depends on a variety of factors. This includes unique characteristics of the situation and the kind of problem psychologists are looking to solve.

Researchers might opt to use naturalistic observation to see the problem as it occurs in a real-world setting. They may then conduct experiments to determine why the problem occurs and to explore different solutions that may solve it.

As with any type of research, challenges can arise when conducting applied research in psychology. Some potential problems that researchers may face include:

Ethical Challenges

When conducting applied research in a naturalistic setting, researchers have to avoid ethical issues, which can make research more difficult. For example, they may come across concerns about privacy and informed consent.

In some cases, such as in workplace studies conducted by industrial-organizational psychologists, participants may feel pressured or even coerced into participating as a condition of their employment. Such factors sometimes impact the result of research studies.

Problems With Validity

Since applied research often takes place in the field, it can be difficult for researchers to maintain complete control over all of the variables . Extraneous variables can also exert a subtle influence that experimenters may not even consider could have an effect on the results.

In many cases, researchers are forced to strike a balance between a study's ecological validity (which is usually quite high in applied research) and the study's internal validity .

Since applied research focuses on taking the results of scientific research and applying it to real-world situations, those who work in this line of research tend to be more concerned with the external validity of their work.

External validity refers to the extent that scientific findings can be generalized to other populations.

Researchers don't just want to know if the results of their experiments apply to the participants in their studies, rather they want these results to also apply to larger populations outside of the lab.

External validity is often of particular importance in applied research. Researchers want to know that their findings can be applied to real people in real settings.

How It's Used in the Real-World

Here are some examples of how applied research is used to solve real-world problems:

A hospital may conduct applied research to figure out how to best prepare patients for certain types of surgical procedures.
A business may hire an applied psychologist to assess how to design a workplace console to maximize efficiency and productivity while minimizing worker fatigue and error.
An organization may hire an applied researcher to determine how to select employees that are best suited for certain positions within the company.

Applied research is an important tool in the process of understanding the human mind and behavior. Thanks to much of this research, psychologists are able to investigate problems that affect people's daily lives. This kind of research specifically targets real-world issues, however it also contributes to knowledge about how people think and behave.

National Science Foundation. Definitions of research and development: An annotated compilation of official sources .

CDC. Evaluation briefs .

Helmchen H. Ethical issues in naturalistic versus controlled trials . Dialogues Clin Neurosci . 2011;13(2):173‐182.

Truijens FL, Cornelis S, Desmet M, De Smet MM, Meganck R. Validity beyond measurement: Why psychometric validity is insufficient for valid psychotherapy research . Front Psychol . 2019;10:532. doi:10.3389/fpsyg.2019.00532

McBride D. The Process Of Research In Psychology . SAGE Publications; 2018.

By Kendra Cherry, MSEd Kendra Cherry, MS, is a psychosocial rehabilitation specialist, psychology educator, and author of the "Everything Psychology Book."

Applied Research

Applied research “aims at finding a solution for an immediate problem facing a society, or an industrial/business organisation, whereas fundamental research is mainly concerned with generalisations and with the formulation of a theory” [1] . Applied research is considered to be non-systematic inquiry and it is usually launched by a company, agency or an individual in order to address a specific problem. [2]

Applied research can be divided into the following three categories:

1. Evaluation research . This type of research focuses on analysing existing information about the phenomenon in order to generate objective research outcomes. A study into the ways of reducing supply-chain costs can be mentioned as an example for an evaluation research.

2. Research and Development . It is a type of applied research that focuses on the development of new products and services to satisfy needs and wants of target customer segment. This type of applied research is the least relevant to a business dissertation.

3. Action research . This type of study aims to tackle specific business problems. For example, a research into the ways of restoring Starbucks brand image in UK after the tax scandal can be classified as an action research.

Differences between Applied Research and Fundamental (Basic) Research

The difference between applied and fundamental or basic research is straightforward – findings of applied research can be applied to resolve problems, whereas fundamental studies are used simply to explore certain issues and elements. Applied research can be a follow-up to the findings of a fundamental research.

Moreover, differences between applied and basic research can be summarized into three points:

1. Differences in purpose . Purpose of applied studies is closely associated with the solution of specific problems, while the purpose of fundamental studies relate to creation of new knowledge or expansion of the current knowledge without any concerns to applicability.

2. Differences in context . In applied studies, research objectives are set by clients or sponsors as a solution to specific problems they are facing. Fundamental studies, on the other hand, are usually self-initiated in order to expand the levels of knowledge in certain areas.

3. Differences in methods . Research validity is an important point to be addressed in all types of studies. Nevertheless, applied studies are usually more concerned with external validity, whereas internal validity can be specified as the main point of concern for fundamental researchers.

Examples of Applied Research

The following are examples for applied research. You can notice that each of these studies aim to resolve a specific and an immediate problem.

A study into marketing strategies to appeal to the aspirations of millenials in China
An investigation into the ways of improving employee motivation in Marriot Hotel, Hyde Park
Development of strategies to introduce change in Starbucks global supply-chain management with the view on cost reduction
A study into the ways of fostering creative deviance amongst employees without compromising respect for authority.

Advantages and Disadvantages of Applied Research

The advantages and disadvantages of applied and fundamental research mirror and contrast each other. On the positive side, applied research can be helpful in solving specific problems in business and other settings.

On the negative side, findings of applied research cannot be usually generalized. In other words, applicability of the new knowledge generated as a result of this type of research is limited to the research problem. Moreover, applied studies usually have tight deadlines which are not flexible.

You need to specify the type of your research in the earlier part of the research methodology chapter in about one short paragraph. Also, in this paragraph you will have to justify your choice of research type.

My e-book, The Ultimate Guide to Writing a Dissertation in Business Studies: a step by step assistance contains discussions of research types and application of research methods in practice. The e-book also explains all stages of the research process starting from the selection of the research area to writing personal reflection. Important elements of dissertations such as research philosophy , research approach , research design , methods of data collection and data analysis , sampling and others are explained in this e-book in simple words.

John Dudovskiy

[1] Kothari, C.R. (2008) “Research Methodology: Methods and Techniques” New Age International

[2] Bajpai, N. (2011) “Business Research Methods” Pearson Education India

Applied Research Examples: Empowering Real-World Solutions

Understand the meaning of ‘ibid’ and its usage in academic and legal writing. Explore citation practices and raise your referencing skills.

Applied research plays a crucial role in various fields, providing practical solutions to real-world problems and driving advancements in technology, healthcare, business, and more. It bridges the gap between theory and practice by translating scientific knowledge into tangible outcomes that positively impact individuals, organizations, communities, or industries. Applied research enables us to develop innovative solutions, refine existing practices, and make informed decisions based on evidence. By focusing on practical applications, applied research contributes to advancements in various fields, ultimately leading to societal progress and improvement. It serves as a driving force for innovation, economic growth, and the overall betterment of individuals and communities.

What is Applied Research and its purposes?

Applied research is a systematic and practical approach to investigating real-world problems and finding practical solutions. It makes application of scientific methods and techniques to gather and analyze data, conduct experiments, and make evidence-based recommendations. The primary purpose of applied research is to address specific issues or challenges in various fields. It aims to make better-existing practices, processes, or products, validate the effectiveness of interventions or programs, inform policy decisions, and contribute to the development and implementation of evidence-based strategies.

When using Applied Research

Some common applications of applied research include:

Business and Marketing

Through the utilization of applied research, organizations can gain valuable insights into consumer behavior, evaluate marketing strategies, assess market trends, and identify opportunities for product development and innovation.

Healthcare and Medicine

Applied research is conducted to evaluate the effectiveness of medical treatments, interventions, and healthcare policies. It helps in the advancement of patient outcomes, optimizes healthcare delivery systems, and informs evidence-based medical practices.

In education, applied research informs curriculum development, evaluates program effectiveness, guides evidence-based instruction, informs policy decisions, supports professional development, and optimizes student assessment and evaluation.

Public Policy and Governance

Policymakers can leverage data-driven insights to inform decision-making, evaluate program effectiveness, and enhance governance practices. This approach fosters evidence-based policymaking, promotes transparency, and facilitates effective and equitable governance.

Environmental Studies

Applied research is used to address environmental challenges, such as climate change, pollution, and natural resource management. It helps develop sustainable practices, assess the environmental impact of policies and projects, and guide conservation efforts.

Technology and Engineering

Optimizing efficiency and advancing technology, applied research in technological and engineering fields develops and upgrades products, systems, and processes, addressing practical problems with innovative solutions.

Agriculture and Food Science

Applied research is conducted to raise agricultural practices and crop yields, ensure food safety, and develop sustainable farming methods. It addresses challenges related to food production, distribution, and environmental impact.

Types of Applied Research

Applied research includes various types tailored to address specific practical issues and inform decision-making. Some common types of applied research are:

Evaluation Research

This type of research focuses on assessing the effectiveness, efficiency, and impact of programs, interventions, policies, or initiatives. It measures outcomes, identifies strengths and weaknesses, and provides recommendations for improvement.

Action Research

Action research involves collaborative inquiry and problem-solving in real-world settings. It emphasizes the active participation of stakeholders to identify and address practical challenges, often leading to immediate changes or interventions.

Research and Development

R&D is a type of applied research with the objective to create innovative products and services to meet market needs. It requires gathering market information, improving existing products, and developing new ones to fulfill customer demands and enhance organizational effectiveness.

Policy Research

Generating evidence-based recommendations for policymakers, policy research plays a crucial role in informing policy development, implementation, and evaluation. By analyzing existing policies and identifying areas for improvement, it aims to shape effective and informed decision-making processes.

Data Collection Methods

Data collection methods refer to the techniques and approaches used to gather information or data for research purposes. These methods vary depending on the nature of the research question, the type of data needed, and the resources available. Here are some common data collection methods:

This collects data through structured questionnaires or interviews. They can be administered in person, over the phone, through mail, or online. Surveys are useful for gathering information from a large number of participants and obtaining self-reported data on attitudes, opinions, behaviors, or demographics.

Interviews conduct one-on-one or group conversations with participants to gather detailed information. Interviews can be structured (with predetermined questions), semi-structured (with a set of guiding questions), or unstructured (allowing for open-ended discussion). Interviews are useful for exploring complex topics, capturing in-depth insights, and understanding participants’ perspectives.

Observations

The method of observation watches and records behaviors, actions, or events in their natural settings. Researchers can be participant observers (actively participating in the observed context) or non-participant observers (observing from a distance). Observations are valuable for studying social interactions, behaviors, and patterns in real-life contexts.

Experiments

Experiments manipulate variables under controlled conditions to determine cause-and-effect relationships. Participants are assigned to different experimental conditions, and data is collected to assess the impact of the manipulated variables. Experiments allow researchers to study causal relationships and test hypotheses.

Data Analysis Methods

Data analysis methods are the techniques and procedures used to analyze and interpret data collected during a research study. These methods help researchers make sense of the data, identify patterns, draw conclusions, and answer research questions. Data analysis plays a crucial role in research as it transforms raw data into meaningful insights and supports evidence-based decision-making. Some common data analysis methods are:

Descriptive Statistics

Descriptive statistics summarize and describe the main characteristics of the data. They include measures such as mean, median, mode, standard deviation, and frequency distributions. Descriptive statistics provide a snapshot of the data’s central tendency, dispersion, and distribution.

Inferential Statistics

Inferential statistics make inferences or draw conclusions about a population based on a sample. These methods help researchers test hypotheses, determine statistical significance, and make generalizations. Examples of inferential statistics include t-tests, analysis of variance (ANOVA), regression analysis, and chi-square tests.

Data Mining

Data mining uses computational algorithms to discover patterns, trends, and relationships within large datasets. It helps identify hidden insights and generate predictive models. Data mining techniques include association rule mining, classification, clustering, and anomaly detection.

Applied Research Methodology

Applied research methodology refers to the systematic approach used to conduct applied research studies. It is a series of steps and procedures designed to gather relevant data, analyze it, and draw meaningful conclusions to address real-world problems or provide practical solutions. The methodology for applied research typically includes the following key components:

Problem Identification

Clearly defining and understanding the specific problem or issue to be addressed is the first step in applied research methodology. Conducting a thorough literature review, consulting with experts, and engaging stakeholders are essential steps to gain insights into the problem’s context, scope, and potential impact.

Research Design

Developing a research design involves determining the appropriate research approach, such as quantitative, qualitative, or mixed methods, based on the research objectives and the nature of the problem. It also includes selecting the appropriate data collection methods, sampling techniques, and data analysis procedures.

Data Collection

Data collection methods are chosen based on the research design and the type of data required. Common data collection methods include surveys, interviews, observations, experiments, case studies, and document analysis. Rigorous data collection techniques ensure the collection of accurate and reliable data relevant to the research problem.

Data Analysis

Data analysis is about processing, organizing, and interpreting the collected data to derive meaningful insights. Depending on the nature of the data, quantitative analysis techniques such as statistical analysis, regression analysis, or data mining may be used. Qualitative analysis techniques, such as thematic analysis or content analysis, can be employed for textual or qualitative data.

Results and Conclusion

The analyzed data is used to draw conclusions, identify patterns, and make inferences related to the research problem. The results are presented in a clear and concise manner, often through tables, charts, or visualizations. Conclusions should be supported by evidence from the data analysis and aligned with the research objectives.

Examples of Applied Research

The applied research examples illustrate how this addresses real-world issues and aims to provide practical solutions that can be implemented and make a meaningful impact in various domains. Here are some applied research examples across different fields:

In healthcare, the focus is finding practical solutions to improve patient care and outcomes. For example, a study investigating the effectiveness of a new medical treatment or therapy for a specific condition would be considered applied research.

The primary objective is to increase teaching methods, curriculum development, and student learning outcomes. This involves evaluating the effectiveness of various instructional approaches and designing interventions to foster improved student engagement and achievement.

In the domain of business and marketing, the emphasis is on tackling practical issues encountered by organizations. This can include analyzing consumer behavior to devise impactful marketing strategies or conducting market research to evaluate the viability of introducing a new product. Such endeavors align with the principles of applied research.

Environmental Science

The objective is to devise practical solutions for addressing environmental challenges. This can encompass studying the effects of pollution on ecosystems, formulating sustainable practices, or assessing the efficacy of conservation initiatives. These pursuits align with the principles of applied research.

Engineering and Technology

The emphasis of applied research on engineering and technology is to create inventive solutions for real-world problems. This could entail research endeavors aimed at enhancing energy efficiency, refining manufacturing techniques, or pioneering novel materials.

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Applied Research: Definition, Types and Examples

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Every research project begins with a clear definition of the research purpose, which helps determine the research procedure or approach used. In this sense, a researcher can Applied research operate.

This research focuses on answering specific questions to solve a particular problem. It aims to find a solution to a cultural or organizational problem and is usually a research plan following basic or pure research.

In this article we explain the characteristics and types of applied research and provide some examples.

1 What is applied research?
2 Main areas of application of applied research
3.1 Applied research solves specific problems
3.2 Increased collaboration between academia and the business sector
3.3 Contribute to the economy
3.4 Improving quality of life through applied research
3.5 Advance knowledge
4.1 Evaluative research
4.2 Research and Development
4.3 Action research
5 How to conduct applied research?
6.1 Applied research in economics
6.2 Applied Research in Education
6.3 Applied Research in Science
6.4 Applied research in psychology
6.5 Applied research in healthcare
7 Conclusion
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What is applied research?

Applied research is a non-systematic way to find solutions to specific problems or questions. These problems or questions can be at an individual, group or societal level. It is called “unsystematic” because it goes straight to finding solutions.

It is often called the “scientific process” because it takes the available scientific tools and puts them into practice to find answers.

As in normal research, the researcher identifies the problem, formulates a hypothesis, and then conducts experiments to test it.

Applied research aims to use the results of scientific research to improve the quality of life of people, promote economic and social development and solve specific social problems.

Main areas of application of applied research

Applied research is used to solve practical problems and improve the effectiveness of existing processes and technologies in a variety of areas, such as: B. in medicine, engineering, education, psychology, sociology and many other areas. Here are some examples of their most important areas of use:

Development of new products and technologies : This research is used to develop new products and technologies to meet the needs of the market. For example, it can be used to develop new technologies in electronics, renewable energy, autonomous vehicles, etc.
Improving the quality and efficiency of processes : Applied research is used to improve the quality and efficiency of existing processes in a variety of areas. For example, to optimize production and reduce costs.
Development of policies and corporate strategies : It is used to develop policies and corporate strategies. Thus, governments can use applied research to develop policies to solve social and economic problems, while companies can use it to develop marketing strategies and plan business expansion.
Development of educational programs: It is used to develop educational programs that are more effective for students. For example, it is used to improve teaching techniques and develop more personalized education programs.

Benefits of applied research

Some benefits of applied research are:

Applied research solves specific problems

Applied research focuses on solving specific problems that affect people and society. Therefore, this research can help find concrete and practical solutions to problems in areas such as health, education, technology and others.

Increased collaboration between academia and the business sector

Applied research can be a way to combine the efforts of universities and companies to develop new products, processes and services that benefit society. This can lead to greater collaboration between sectors and more innovation.

Contribute to the economy

Applied research can help create new economic opportunities through the development of innovative products and services that can create jobs and wealth.

Improving quality of life through applied research

It can improve people's quality of life by providing practical and effective solutions to important problems. For example, applied research in health can lead to the development of new medical treatments and therapies that can improve people's health.

Advance knowledge

Applied research can help expand knowledge in a specific area by testing theories and concepts in real-world situations. In this way, she can help make new discoveries that can have a significant impact on society.

Types of applied research

There are three types of applied research:

evaluative research,
Research and development and
Action research.

The individual types are briefly explained below:

Evaluative research

Evaluative research is one of the types of research that is applied. It examines information on a research topic. These types of research lead to objective research or help people make better decisions. Most often, evaluative research is used in companies.

The organization uses this research to figure out how to reduce overhead costs.

Research and Development

Research and development is the second type of applied research. Their main goal is to create or design new products, goods or services that meet the needs of specific markets in society. She finds out what the needs of the market are. She focuses on finding new ways to improve products that already meet an organization's needs.

Action research

Action research is the third type of applied research. Action research is a method of researching things that occur in everyday life and in nature. It aims to find real solutions to business problems by providing the right direction.

How to conduct applied research?

Here are the steps to conduct applied research:

Identify the problem : The first step is to clearly identify the problem to be solved. The problem must be clearly and specifically defined.
Review of the topic : The existing literature on the identified problem should be reviewed. This makes it possible to know the progress made in solving the problem, the methods used and the results achieved.
Formulation of the hypothesis: After reviewing the literature, a hypothesis must be formulated that explains the problem and the proposed solution.
Research design : To test the hypothesis, a research design needs to be created. This includes defining the sample, selecting the variables to be measured and choosing the analysis methods.
data collection : The data necessary to carry out the investigation must be collected. This may include interviews, surveys, observations or experiments.
Intelligent Data Analysis : The data collected needs to be analysed to determine whether the hypothesis is valid or not. Statistical methods should be used to analyse the data.
Interpretation of the results : Interpret the results of data analysis and determine whether the hypothesis is valid or not.
Drawing conclusions : Conclusions must be drawn from the results obtained to determine whether the problem posed has been solved.
Communication of results: The results of the research should be communicated. This may include presenting the results at conferences or publishing the results in scientific journals.

Examples of applied research

Applied research is used in many areas of study and research. Let's look at how it is used and what examples there are:

Applied research in economics

Applied research in business depends entirely on its products and services. It helps companies understand market needs and trends and design their products to meet customer needs.

Companies benefit from this research because it allows them to uncover gaps in their performance and gain primary information about the preferences of the target market.

It can improve recruitment.
Improving work and politics.
Identifying skills gaps in the workplace.

Applied Research in Education

Applied research is used in education to test different teaching methods and find better teaching and learning methods. Before new education policies are introduced, they are tested to see how they work and what impact they have on teaching and performance in the classroom.

Applied educational research uses quantitative and qualitative methods to collect first-hand data. This information is then examined and interpreted in different ways to produce valuable insights or conclusions.

Most research in this area is designed to develop and test different approaches and try them out in different situations. It is based on accurate observations and descriptions of the real world.

Applied study to understand the scope of online learning initiatives.
Applied study to promote engagement between teachers and learners in the classroom.
Applied study of the new mathematics curriculum.

Applied Research in Science

As previously mentioned, applied research uses the scientific tools available to find answers. It can be used in physics, microbiology, thermodynamics and other fields.

Applied research is put into practice to cure a disease.
It is used to improve agricultural practices.
Applied research is used to test new laboratory equipment.

Applied research in psychology

Researchers use applied research in psychology to find out how people behave in the workplace, how human resources work, and how the organization develops and changes to find solutions.

It is often used in areas where researchers are trying to understand how people think and then develop solutions that best fit their behavior.

Applied study to find new ways to treat depression.
Study to improve students' grades by emphasizing practical training.
Applied research to create a plan that keeps workers coming to work regularly.

Applied research in healthcare

This research is used to investigate new drugs in the medical industry. It combines scientific knowledge and procedures with healthcare experience to achieve evidence-based results.

Applied study in cardiac surgery.
Applied research to determine the effectiveness of a drug.
Studying the undesirable effects of a drug.

Applied research is an important form of research because it helps organizations find real-world solutions to specific problems while improving their performance and productivity.

Unlike basic research, which focuses on developing theories to explain things, applied research focuses on describing facts to find solutions.

In applied research, the researcher uses qualitative and quantitative methods to collect data such as: b. Questionnaires, interviews and observation methods.

At QuestionPro we offer researchers access to data collection tools such as: B. our survey software.

To conduct applied research with QuestionPro, it is important that you are clear about the goal you want to achieve. You can design your questionnaire on our platform, making sure it contains clear and concise questions that will give you the data you need to achieve your research goal.

If you already know who you want to interview and how you want to reach them, that's perfect. Remember that QuestionPro can also help you select your research sample through our audience service, and you can send your surveys via email, social media, a link on your website, etc.

Once you have designed your questionnaire and selected your sample, it is time to conduct the survey. In QuestionPro you can see the results of your survey in real time and know how many people responded, how many questions they answered, etc.

The tool also gives you a variety of tools to analyse your survey data, from graphs and tables to text analysis and statistical comparisons. Use the results of your survey to make informed decisions and improve your company, product or service.

Remember that QuestionPro is a very useful tool for conducting applied research, but it is always important to have a clear and precise methodology to achieve the best results. Create a free account or request a demo to learn more.

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FURTHER KEYWORDS

Types of research | Empirical research | Research design

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Types of Research – Explained with Examples

By DiscoverPhDs
October 2, 2020

Types of Research

Research is about using established methods to investigate a problem or question in detail with the aim of generating new knowledge about it.

It is a vital tool for scientific advancement because it allows researchers to prove or refute hypotheses based on clearly defined parameters, environments and assumptions. Due to this, it enables us to confidently contribute to knowledge as it allows research to be verified and replicated.

Knowing the types of research and what each of them focuses on will allow you to better plan your project, utilises the most appropriate methodologies and techniques and better communicate your findings to other researchers and supervisors.

Classification of Types of Research

There are various types of research that are classified according to their objective, depth of study, analysed data, time required to study the phenomenon and other factors. It’s important to note that a research project will not be limited to one type of research, but will likely use several.

According to its Purpose

Theoretical research.

Theoretical research, also referred to as pure or basic research, focuses on generating knowledge , regardless of its practical application. Here, data collection is used to generate new general concepts for a better understanding of a particular field or to answer a theoretical research question.

Results of this kind are usually oriented towards the formulation of theories and are usually based on documentary analysis, the development of mathematical formulas and the reflection of high-level researchers.

Applied Research

Here, the goal is to find strategies that can be used to address a specific research problem. Applied research draws on theory to generate practical scientific knowledge, and its use is very common in STEM fields such as engineering, computer science and medicine.

This type of research is subdivided into two types:

Technological applied research : looks towards improving efficiency in a particular productive sector through the improvement of processes or machinery related to said productive processes.
Scientific applied research : has predictive purposes. Through this type of research design, we can measure certain variables to predict behaviours useful to the goods and services sector, such as consumption patterns and viability of commercial projects.

According to your Depth of Scope

Exploratory research.

Exploratory research is used for the preliminary investigation of a subject that is not yet well understood or sufficiently researched. It serves to establish a frame of reference and a hypothesis from which an in-depth study can be developed that will enable conclusive results to be generated.

Because exploratory research is based on the study of little-studied phenomena, it relies less on theory and more on the collection of data to identify patterns that explain these phenomena.

Descriptive Research

The primary objective of descriptive research is to define the characteristics of a particular phenomenon without necessarily investigating the causes that produce it.

In this type of research, the researcher must take particular care not to intervene in the observed object or phenomenon, as its behaviour may change if an external factor is involved.

Explanatory Research

Explanatory research is the most common type of research method and is responsible for establishing cause-and-effect relationships that allow generalisations to be extended to similar realities. It is closely related to descriptive research, although it provides additional information about the observed object and its interactions with the environment.

Correlational Research

The purpose of this type of scientific research is to identify the relationship between two or more variables. A correlational study aims to determine whether a variable changes, how much the other elements of the observed system change.

According to the Type of Data Used

Qualitative research.

Qualitative methods are often used in the social sciences to collect, compare and interpret information, has a linguistic-semiotic basis and is used in techniques such as discourse analysis, interviews, surveys, records and participant observations.

In order to use statistical methods to validate their results, the observations collected must be evaluated numerically. Qualitative research, however, tends to be subjective, since not all data can be fully controlled. Therefore, this type of research design is better suited to extracting meaning from an event or phenomenon (the ‘why’) than its cause (the ‘how’).

Quantitative Research

Quantitative research study delves into a phenomena through quantitative data collection and using mathematical, statistical and computer-aided tools to measure them . This allows generalised conclusions to be projected over time.

According to the Degree of Manipulation of Variables

Experimental research.

It is about designing or replicating a phenomenon whose variables are manipulated under strictly controlled conditions in order to identify or discover its effect on another independent variable or object. The phenomenon to be studied is measured through study and control groups, and according to the guidelines of the scientific method.

Non-Experimental Research

Also known as an observational study, it focuses on the analysis of a phenomenon in its natural context. As such, the researcher does not intervene directly, but limits their involvement to measuring the variables required for the study. Due to its observational nature, it is often used in descriptive research.

Quasi-Experimental Research

It controls only some variables of the phenomenon under investigation and is therefore not entirely experimental. In this case, the study and the focus group cannot be randomly selected, but are chosen from existing groups or populations . This is to ensure the collected data is relevant and that the knowledge, perspectives and opinions of the population can be incorporated into the study.

According to the Type of Inference

Deductive investigation.

In this type of research, reality is explained by general laws that point to certain conclusions; conclusions are expected to be part of the premise of the research problem and considered correct if the premise is valid and the inductive method is applied correctly.

Inductive Research

In this type of research, knowledge is generated from an observation to achieve a generalisation. It is based on the collection of specific data to develop new theories.

Hypothetical-Deductive Investigation

It is based on observing reality to make a hypothesis, then use deduction to obtain a conclusion and finally verify or reject it through experience.

According to the Time in Which it is Carried Out

Longitudinal study (also referred to as diachronic research).

It is the monitoring of the same event, individual or group over a defined period of time. It aims to track changes in a number of variables and see how they evolve over time. It is often used in medical, psychological and social areas .

Cross-Sectional Study (also referred to as Synchronous Research)

Cross-sectional research design is used to observe phenomena, an individual or a group of research subjects at a given time.

According to The Sources of Information

Primary research.

This fundamental research type is defined by the fact that the data is collected directly from the source, that is, it consists of primary, first-hand information.

Secondary research

Unlike primary research, secondary research is developed with information from secondary sources, which are generally based on scientific literature and other documents compiled by another researcher.

According to How the Data is Obtained

Documentary (cabinet).

Documentary research, or secondary sources, is based on a systematic review of existing sources of information on a particular subject. This type of scientific research is commonly used when undertaking literature reviews or producing a case study.

Field research study involves the direct collection of information at the location where the observed phenomenon occurs.

From Laboratory

Laboratory research is carried out in a controlled environment in order to isolate a dependent variable and establish its relationship with other variables through scientific methods.

Mixed-Method: Documentary, Field and/or Laboratory

Mixed research methodologies combine results from both secondary (documentary) sources and primary sources through field or laboratory research.

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PESTLE Analysis

Insights and resources on business analysis tools

PEST Analysis: Examples and Meaning in Business

Last Updated: Apr 8, 2024 by Jim Makos Filed Under: PEST Analysis

What is a PEST analysis, and what are its four parts? What is the difference between PESTLE analysis and PEST, and why is it important for every business? As a business student, analyst, manager or owner, you are called to conduct a PEST analysis sooner or later. In the next 10 minutes, I’ll go through everything you need to know about PEST analysis and how you can do a PEST analysis of an organization starting from scratch. I promise you’ll know more about PEST analysis than 99% of people out there, as I’m explaining everything as concisely as possible. Let’s start with the PEST analysis definition.

What is a PEST Analysis?

PEST analysis is a strategic tool for organizations to identify and assess how Political, Economic, Social, and Technological external factors impact operations so that they can gain a competitive edge. A PEST analysis helps you determine how these factors will affect a business’s performance and strategy in the long term. It is often used in collaboration with other analytical business tools. For example:

A combination of PEST and SWOT analysis usually gives a clearer understanding of a situation with related internal and external factors
PESTLE analysis is an extension of PEST analysis that covers legal and environmental factors

I’m going to explain the PEST analysis as simply as possible with examples and a template for better understanding. I will also show how to do a PEST analysis starting from scratch, even for people without any business education like me!

Why Do a PEST Analysis

It’s simple: to succeed. For a business to be successful, they need a few things:

A solid product
Marketing plan
Identifiable brand
Happy customers
Thorough budget
An investor or two
Unique selling position
And a whole lot of research

Throughout the endless market research, customer acquisition costs, and project risk assessments, business managers could forget about outside influences ( we call these external factors in this type of analysis). Aside from the company’s internal resources and industry factors, PEST’s macroeconomic factors can impact a company’s performance in a big way.

By being aware of external factors, managers can aid their business. But if they don’t know them, they can cripple their business before it begins. That’s how advantageous PEST analysis is .

What are the four parts of PEST analysis?

Now, let me explain each of the four parts of a PEST analysis more thoroughly. You’ll better understand what each of these external factors in this analysis is all about.

Political – Here, government regulations and legal factors are assessed in terms of their ability to affect the business environment and trade markets. The main issues addressed in this section include political stability, tax guidelines, trade regulations, safety regulations, and employment laws.
Economic – Next, businesses examine the economic issues that have an impact on the company. This would include factors like inflation, interest rates, economic growth, the unemployment rate and policies, and the business cycle followed in the country.
Social – At this stage, businesses focus on the society and people. Elements like customer demographics, cultural limitations, lifestyle attitudes, and education come into play here. This part allows a business to understand how consumer needs are shaped.
Technological – This may come as a surprise, but technology may not always be an ally for businesses. Depending on the product, technology may affect the organization positively but also negatively. In PEST’s last section we find technological advancements, the role of the Internet, and how an industry’s innovation creates winners and losers.

Every business is different. Some factors may not affect a firm or industry as they would with others. But it’s beneficial to have a well-rounded view of the many factors that could affect them. Along with the ones that will affect them.

This is why we do PEST analysis for a business — to be aware of risks, opportunities, influences, and limitations. Let’s go deeper into these external factors that impact the success of a business. I’ll also briefly mention a specific example for each of them.

Political Factors

Political factors in PEST analysis refer to the extent to which the government and political actions in a country influence the business climate. Here are some examples that will occasionally make it into the (P) of my PEST analysis:

Tax policies
Tax incentives
Political tensions
Employment laws
Import restrictions
Health and safety laws
Consumer protection laws
Tariff and Trade restrictions
Regulation and deregulation

For instance, a country’s foreign policy often plays an important role in determining trade regulations. This can either result in trade restrictions or trade incentives and can affect an organization’s operations. Read my dedicated page on political factors with more examples here .

Economic Factors

In the (E) part of PEST Analysis, we run into how the economy affects the organization. I consider the following economic factors when doing a PEST analysis:

Interest rate
Inflation rates
Exchange rates
Unemployment rate

For instance, exchange rates affect a global organization by influencing the cost of imported and exported goods. Furthermore, interest rates influence the cost of capital available to the organization. Thus they are significant in the expansion and growth of a business. Find more economic factors and examples of how they affect businesses here .

Social Factors

Social factors include different cultural and demographic aspects of society. These can affect the macro-environment in which the organization operates.

In the ‘S’ part of the PEST analysis I usually examine:

Age distribution
Cultural diversity
Demographics shifts
Population growth rate
Health consciousness and trends
Changing consumer lifestyles and preferences

A study of these factors can help organizations understand the dynamics of existing and emerging potential markets along with future customer needs.

Social factors are more unpredictable than economic and political factors, simply because people are unpredictable. But every business needs customers. And what and how they buy has an immediate effect on an organization’s profitability.

Based on these social factors, marketers create buyer personas. These avatars are necessary for businesses to target the ideal customer.

For example, if you’re selling whey powder, you go after fitness enthusiasts and bodybuilders. You are looking for people that follow an active lifestyle. Hence, a declining trend in health consciousness doesn’t seem encouraging.

That’s the tip of the iceberg. Learn more about social factors here .

Technological Factors

Technological factors aren’t important only for tech-related businesses. The (T) part in PEST analysis may affect even the most old-school organization that’s been operating for a century.

Technology is evolving at a rapid pace and consumers are becoming extremely tech-savvy. With the advent of new technology, older technology gets outdated and obsolete. If an organization does not look out for technological changes, it can lag behind its competitors.

I often include the following technological factors when conducting a PEST analysis:

Cybersecurity Threats
Emerging Technologies
Big data and computing
AI and Machine Learning
Supply Chain Automation

Let’s consider the advancements in computing; more specifically, networking.

If a business offers the latest and fastest Wi-Fi in their store, it’s an added luxury. It’s annoying if it still operates on 3G speeds, but won’t ruin sales. However, if they handle all receipts in an online database and that goes offline because they didn’t keep their network infrastucture up-to-date then they have a major problem. Especially in big holidays like Black Friday.

Again, this is about impact on the business operation. How will ‘X’ technology affect the business in the long and short term? That’s what we’re trying to figure out with PEST analysis.

A ton more technological factors can be found here .

PEST Analysis Examples

Here is a hypothetical PEST analysis example that can give you a clear understanding of how this works:

Here at PESTLEanalysis.com I rarely limit myself to PEST analysis. I almost always go the extra mile and include the Legal and Environmental factors when I initiate a PEST analysis. This leads to a more detailed analysis called PESTLE.

PESTLE Analysis: An extension of PEST Analysis

PESTLE analysis is an extension of PEST that is used to assess two additional macroeconomic factors. These factors are the Legal and Environmental conditions that can have an impact on a organization. Examples of PESTLE analysis are similar to those of a PEST analysis, but they will include factors such as these:

Discrimination laws
Copyright and patent laws

Environment:

Waste management
Changes in weather and climate
Laws regarding pollution and recycling
Use of green or eco-friendly products and practices

So, if you want to assess a business situation comprehensively, a PESTLE analysis is a definite must. You can find more about that analysis here .

Why PEST Analysis Is Important For Every Business

So, now that we did a PEST analysis, how’s that going to help the business?

What does a five-year business plan look like? Or a ten-year plan? It likely involves growth.

Whether it’s the expansion of a product line or opening stores in new locations, business changes need proper preparation. And that’s where the PEST analysis comes in.

PEST analysis is the foolproof plan for business expansion !

Both new business owners and veterans should include PEST analysis in their business plan. By breaking down the critical influences in the P.E.S.T. categories, businesses get a better understanding of whether their next business move is strategic or doesn’t make sense.

For example, politics isn’t just about political tensions, unrest and elections. Politics are also about trade policies, regulations and taxation. Companies doing business worldwide have to consider laws in the countries they operate, as well. Even if they aren’t doing international trade yet, it could be a possibility in the future, and going in blind is a good way to toss success out the window.

PEST analysis helps people become aware.

Aware of how political parties and regulations can impact a business. And how the economy (past, present, and future) affects an industry. It allows people to understand consumers — who they are, what they buy, and why they don’t buy. And finally, it identifies what technology is necessary for the development and success of a product, business, or industry.

It’s almost like an outline. It shows people what influences impact the quality, success, or devastation of businesses and industries. You can’t stop the four influences, but if you’re aware of them and their impact, you can plan around, against, or with them.

PEST analysis is often used by business analysts, marketers, students, and business owners, since it’s super important for every business!

All you need to do a proper PEST analysis is time. And the payoff is worth every second.

How PEST analysis works

PEST analysis requires research and data, sometimes ten years old, sometimes only a couple. The more information I have to go through, the more accurate my final results will be. By looking into the past and the present, I can make predictions for the future.

By studying these recent developments through a PEST analysis lens, organizations are deciding whether to jump into this for the long haul or for the time being.

You want to look at your industry in a similar light. Ten years ago, did it exist? Has it slowed down within the last two years or are more companies diving in? More competition can be a strong sign an industry is booming, but it could also be the first sign of oversaturation.

Break down your assessment into the four categories of PEST analysis. Start with politics and work your way through the remaining factors. Or start from the bottom. Whatever gets the job done and makes the analysis enjoyable.

How to Do a PEST Analysis From Scratch

I’ve written dozens of PEST analyses over the last couple of years. Below I document my process on how to do a PEST analysis , even when you’ve never written one before.

You should have a topic in mind. Most PEST analyses are about a specific business, industry, or product. However, they can also be applied to countries, too. You can’t start without a topic, though, so have it ready.

Where to find information for your PEST analysis

It’ll be easier to find and segment information if you break your analysis down into four sections, like the acronym implies:

Technological

Each section will require its own information. However, some of this information will overlap.

For instance, the economy is often closely tied to political (in)stability. And the state of the economy always affects consumers (social). You don’t need to look for these patterns specifically— it’ll become apparent as you discover new information.

Start with the history

You should be familiar with your topic. If you’re not, read about its history. Learn how it was established, how long it has been around, and who founded it. Read about any major achievements on the organization in question over the last few years. Jot down notes whenever something that seems relevant or important pops up.

After this informational primer, it’s time to start on the four sections. I do my PEST analysis in order of the acronym because the information often bleeds into the next section.

Finding Political Information

Political information is easier to find than in other sections of the analysis (social and technological, specifically). Here, you’ll want to investigate the current political climate.

For instance, if the organization originates from America, you’ll research the current political parties. Who is in charge? Has this affected business operations in any way?

If your topic (business, product, industry) was established years ago, what was the political climate like then? Are different parties in power now? If this is the case, then you’ll want to compare how things have changed for your topic from then to now.

This is also the section where you’ll look into laws and regulations affecting business. Remember the list we went through in the beginning.

I find this information with a simple Google search. Such as “tariff laws USA” (plug in the country you’re searching for if it’s not the United States).

It’s best to get this information from a government site. These sites end in .gov. You may also find information from organizations (websites ending in .org) but not all of these sites are legitimate organizations. Be wary while you research.

Honestly, most of the information you’ll find is dense. But it’s easier if you have a goal. Look for signs of:

Government (in)stability
Possible political corruption
New bills/regulations that may impact your topic
Any issues your topic has had with current/former regulations or political parties

If your topic is a company, finding the right information may be easier. Search for “company name + political issues” or “company name + policies” and see what comes up. Avoid any information from untrustworthy sites and sites with no legitimate source.

Finding Economic Information

While you’re researching political information, you may come across connections to the current economy. For instance, political instability often leads to economic instability. This causes unemployment rates to rise and employee strikes. This affects how much disposable income people have.

You may have already found information in your political section that confirms economic problems. But if you haven’t, search government sites for current tax rates, interest rates (if your topic involves international business), and the current state of the economy. Is it good? Thriving? Or bad and declining?

Again, use government websites. Search for economic statistics over the last few years. If your topic is an industry, see how many companies (startups) have started within the last few years.

If your topic is a business that has international stores, look into the relationship between the country of origin and each country the company does business. If the relationship is good, it’s often a good outlook for the company. But if it’s bad, it may lead to problems. What problems? Do a bit of digging online.

Also, if your PEST analysis is for a company, you may look into stocks . Have they been declining? On the rise? Because if it’s the former, then the business may not be looking good. And you’ll want to find out why .

If my topic is a business, I sometimes check out the competition. I’ll look into how that other company has been fairing economically, specifically how its sales have risen or fallen over the last couple of years. If it’s dropped products, shifted marketing efforts, etc., I want to know why . A competitor analysis isn’t always necessary , but it can shed light on possible problems your topic may face.

Finding Social Information

This section is a bit trickier. Political and economic sectors rely heavily on data and evidence. You can find this information on government websites. News sites too, even. And although you can find databases about demographics and population growth for this section — all applicable in a PEST analysis — I wouldn’t stop there.

In the social section, I often examine how consumers are impacted by political and economic factors. You can draw conclusions based on the information you’ve already gathered from your political and economic segments.

For instance, if there is political instability and the economy is on the fritz, then consumers may feel uneasy. They may have fewer job options. And that means they’re less likely to spend frivolously. If your topic is a luxury product, it may mean the company that makes it may have lower sales this year.

But you also want to learn about how consumers feel about your topic. If it’s a company, do consumers generally like it? Or is public opinion souring? There should be a reason for why.

Consider Facebook. The company’s CEO, Mark Zuckerberg, has consistently been in hot water over the years. If not for data breaches affecting millions of users, but for their shady involvement with fake news and political tampering.

This has led many consumers to shy away from using Facebook. And this affects businesses that use Facebook to reach new customers.

In this section of the PEST analysis, I’m more likely to search for my topic on news sites and publications. The more popular the topic, the easier it’ll be to find articles written about it. But if the topic has ever been in the news, you’ll likely find it online.

Websites to search include :

Consumer Reports
Local news websites
Other reputable sources

If you know your topic has been in the news for something bad, you can search the topic + the problem.

Although the information may overlap, take keynotes here. See how the problem is affecting consumer opinion. You may even want to take a look at the comments (if there are any) and see what people are saying. It’s coming straight from the lion’s mouth (consumers).

I think many PEST analyses favor numbers too much. We live in a world where anyone with an opinion can be heard, thanks to the internet. And enough of those voices can cause a business to change its policies and products. It can even cause the company to collapse.

So it’s important to search for how consumers feel about your topic too.

Finding Technological Information

This section of the PEST analysis is a bit abstract as well. You’re looking into how new technological advancements has affected your topic positively or negatively. You should also look into what technology your topic uses (currently). And what technology they may want to incorporate.

You may want to look at competitors if your topic is a product or business. See what others are using. And think about why they are.

Press releases

It may be beneficial to search for press releases involving your topic, if possible. If your company is using new technology, they may have announced it through a press release. You can search “company name + press release” or search through these press release websites:

PR NewsWire
NPR: National Public Radio

You may also find other information here for the other sections of the PEST analysis. Which is just an overall bonus. If all else fails, check if your topic has a website (unless it’s an industry or country). Discuss how they use social media (if they don’t, then… discuss that too!). In this section, you’re assessing what your topic uses, what it doesn’t, and why.

Putting it all together in a final PEST analysis

You’ll likely have heaps of information at hand. For some it’ll feel like too much — but that’s never the case for a PEST analysis. As you begin to read through each section’s notes, incorporate the most interesting, pressing, or surprising information. If anything overlaps with other sections, include that too.

I write each section of a PEST analysis at a time. I take my notes and create coherent sentences. Sometimes I make a list of the most important points and include them that way. If the section is long, I’ll use subheadings to break up the information.

Work on each section separately. And then if there are overlapping themes, incorporate those in. You may want to use those at the end of each section to connect to the next.

Once you’ve done this, you’ve completed your PEST analysis! Most of the work is in finding the information and making it coherent. The last 10-20 percent is putting it all together. So, once the research phase is done, you’re basically done too!

Understanding PEST Analysis: Taking Action

In conclusion, developing an understanding of what is PEST analysis becomes even more important when a company is about to launch a new business or a new product. In general, when they are about to change something drastically. That’s when all these factors play an important role in determining the feasibility and profitability of the new venture.

Therefore, developing an understanding of PEST analysis is useful for organizations for analyzing and understanding the ground realities of the environment they have to operate in.

Realizing what is PEST and knowing how to take this analysis into consideration, the organization can be in a better position to analyze the challenges, environment, factors, opportunities, restrictions and incentives it faces. In case an organization fails to take into account any one of these factors, it may fail to plan and operate properly.

But don’t PEST analysis stop you. Here are some variations that may come in handy when assessing how the external environment affects an organization:

STEEP Analysis
STEEPLED Analysis
SWOT Analysis

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Plants can communicate and respond to touch. Does that mean they're intelligent?

Tonya Mosley

"The primary way plants communicate with each other is through a language, so to speak, of chemical gasses," journalist Zoë Schlanger says. Mohd Rasfan/AFP via Getty Images hide caption

"The primary way plants communicate with each other is through a language, so to speak, of chemical gasses," journalist Zoë Schlanger says.

In the 1960s and '70s, a series of questionable experiments claimed to prove that plants could behave like humans, that they had feelings, responded to music and could even take a polygraph test .

Though most of those claims have since been debunked, climate journalist Zoë Schlanger says a new wave of research suggests that plants are indeed "intelligent" in complex ways that challenge our understanding of agency and consciousness.

"Agency is this effect of having ... an active stake in the outcome of your life," Schlanger says. "And when I was looking at plants and speaking to botanists, it became very clear to me that plants have this."

In her new book, The Light Eaters: How the Unseen World of Plant Intelligence Offers a New Understanding of Life on Earth , Schlanger, a staff reporter at The Atlantic, writes about how plants use information from the environment, and from the past, to make "choices" for the future.

Happy Arbor Day! These 20 books will change the way you think about trees

Schlanger notes that some tomato plants, when being eaten by caterpillars, fill their leaves with a chemical that makes them so unappetizing that the caterpillars start eating each other instead. Corn plants have been known to sample the saliva of predator caterpillars — and then use that information to emit a chemical to attract a parasitic wasp that will attack the caterpillar.

Stop overwatering your houseplants, and other things plant experts want you to know

Schlanger acknowledges that our understanding of plants is still developing — as are the definitions of "intelligence" and "consciousness." "Science is there [for] observation and to experiment, but it can't answer questions about this ineffable, squishy concept of intelligence and consciousness," she says.

But, she adds, "part of me feels like it almost doesn't matter, because what we see plants doing — what we now understand they can do — simply brings them into this realm of alert, active processing beings, which is a huge step from how many of us were raised to view them, which is more like ornaments in our world or this decorative backdrop for our our lives."

Interview highlights

On the concept of plant "intelligence"

Intelligence is this thing that's loaded with so much human meaning. It's too muddled up sometimes with academic notions of intelligence. ... Is this even something we want to layer on to plants? And that's something that I hear a lot of plant scientists talk about. They recognize more than anyone that plants are not little humans. They don't want their subjects to be reduced in a way to human tropes or human standards of either of those things.

On the debate over if plants have nervous systems

I was able to go to a lab in Wisconsin where there [were] plants that had ... been engineered to glow, but only to glow when they've been touched. So I used tweezers to pinch a plant on its vein, ... the kind of mid-rib of a leaf. And I got to watch this glowing green signal emanate from the point where I pinch the plant out to the whole rest of the plant. Within two minutes, the whole plant had received a signal of my touch, of my "assault," so to speak, with these tweezers. And research like that is leading people within the plant sciences, but also people who work on neurobiology in people to question whether or not it's time to expand the notion of a nervous system.

On if plants feel pain

TED Radio Hour

Plants don't have brains — but they sure act smart.

We have nothing at the moment to suggest that plants feel pain, but do they sense being touched, or sense being eaten, and respond with a flurry of defensive chemicals that suggest that they really want to prevent whatever's going on from continuing? Absolutely. So this is where we get into tricky territory. Do we ascribe human concepts like pain ... to a plant, even though it has no brain? And we can't ask it if it feels pain. We have not found pain receptors in a plant. But then again, I mean, the devil's advocate view here is that we only found the mechanoreceptors for pain in humans, like, fairly recently. But we do know plants are receiving inputs all the time. They know when a caterpillar is chewing on them, and they will respond with aggressive defensiveness. They will do wild things to keep that caterpillar from destroying them further.

On how plants communicate with each other

Zoë Schlanger is a staff writer at The Atlantic. Heather Sten/Harper Collins hide caption

Zoë Schlanger is a staff writer at The Atlantic.

The primary way plants communicate with each other is through a language, so to speak, of chemical gasses. ... And there's little pores on plants that are microscopic. And under the microscope, they look like little fish lips. ... And they open to release these gasses. And those gasses contain information. So when a plant is being eaten or knocked over by an animal or hit by wind too hard, it will release an alarm call that other plants in the area can pick up on. And this alarm call can travel pretty long distances, and the plants that receive it will prime their immune systems and their defense systems to be ready for this invasion, for this group of chewing animals before they even arrive. So it's a way of saving themselves, and it makes evolutionary sense. If you're a plant, you don't want to be standing out in a field alone, so to speak. It's not good for reproductive fitness. It's not good for attracting pollinators. It's often in the interest of plants to warn their neighbors of attacks like this.

On plant "memory"

Research News

Orangutan in the wild applied medicinal plant to heal its own injury, biologists say.

There's one concept that I think is very beautiful, called the "memory of winter." And that's this thing where many plants, most of our fruit trees, for example, have to have the "memory," so to speak, of a certain number of days of cold in the winter in order to bloom in the spring. It's not enough that the warm weather comes. They have to get this profound cold period as well, which means to some extent they're counting. They're counting the elapsed days of cold and then the elapsed days of warmth to make sure they're also not necessarily emerging in a freak warm spell in February. This does sometimes happen, of course. We hear stories about farmers losing their crops to freak warm spells. But there is evidence to suggest there's parts of plants physiology that helps them record this information. But much like in people, we don't quite know the substrate of that memory. We can't quite locate where or how it's possibly being recorded.

On not anthropomorphizing plants

What's interesting is that scientists and botany journals will do somersaults to avoid using human language for plants. And I totally get why. But when you go meet them in their labs, they are willing to anthropomorphize the heck out of their study subjects. They'll say things like, "Oh, the plants hate when I do that." Or, "They really like this when I do this or they like this treatment." I once heard a scientist talk about, "We're going to go torture the plant again." So they're perfectly willing to do that in private. And the reason for that is not because they're holding some secret about how plants are actually just little humans. It's that they've already resolved that complexity in their mind. They trust themselves to not be reducing their subjects to human, simplistic human tropes. And that's going to be a task for all of us to somehow come to that place.

It's a real challenge for me. So much of what I was learning while doing research for this book was super intangible. You can't see a plant communicating, you can't watch a plant priming its immune system or manipulating an insect. A lot of these things are happening in invisible ways. ... Now when I go into a park, I feel totally surrounded by little aliens. I know that there is immense plant drama happening all over the place around me.

Sam Briger and Susan Nyakundi produced and edited this interview for broadcast. Bridget Bentz and Molly Seavy-Nesper adapted it for the web.

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A wild orangutan used a medicinal plant to treat a wound, scientists say

Scientists say they’ve observed an orangutan named Rakus appearing to treat a wound with medicine from a tropical plant. It’s the latest example of how some animals attempt to soothe their own ills with remedies found in the wild.

This combination of photos provided by the Suaq foundation shows a facial wound on Rakus, a wild male Sumatran orangutan in Gunung Leuser National Park, Indonesia, on June 23, 2022, two days before he applied chewed leaves from a medicinal plant, left, and on Aug. 25, 2022, after his facial wound was barely visible. (Armas, Safruddin/Suaq foundation via AP)

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This photo provided by the Suaq foundation shows Rakus, a wild male Sumatran orangutan in Gunung Leuser National Park, Indonesia, on Aug. 25, 2022, after his facial wound was barely visible. Two months earlier, researchers observed him apply chewed leaves from a plant, used throughout Southeast Asia to treat pain and inflammation and to kill bacteria, to the wound. (Safruddin/Suaq foundation via AP)

This photo provided by the Suaq foundation shows a facial wound on Rakus, a wild male Sumatran orangutan in Gunung Leuser National Park, Indonesia, on June 23, 2022, two days before he applied chewed leaves from a plant, used throughout Southeast Asia to treat pain and inflammation and to kill bacteria, to the wound. (Armas/Suaq foundation via AP)

WASHINGTON (AP) — An orangutan appeared to treat a wound with medicine from a tropical plant— the latest example of how some animals attempt to soothe their own ills with remedies found in the wild, scientists reported Thursday.

Scientists observed Rakus pluck and chew up leaves of a medicinal plant used by people throughout Southeast Asia to treat pain and inflammation. The adult male orangutan then used his fingers to apply the plant juices to an injury on the right cheek. Afterward, he pressed the chewed plant to cover the open wound like a makeshift bandage, according to a new study in Scientific Reports .

Previous research has documented several species of great apes foraging for medicines in forests to heal themselves, but scientists hadn’t yet seen an animal treat itself in this way.

“This is the first time that we have observed a wild animal applying a quite potent medicinal plant directly to a wound,” said co-author Isabelle Laumer, a biologist at the Max Planck Institute of Animal Behavior in Konstanz, Germany.

The orangutan’s intriguing behavior was recorded in 2022 by Ulil Azhari, a co-author and field researcher at the Suaq Project in Medan, Indonesia. Photographs show the animal’s wound closed within a month without any problems.

Barry Cadden appears for his sentencing Friday, May 10, 2024, in Howell, Mich. Cadden, a former executive of a specialty pharmacy, was sentenced to at least 10 years in prison Friday for the deaths of 11 people who were injected with tainted pain medication, part of a meningitis outbreak that affected hundreds across the U.S. in 2012. (AP Photo/Ed White)

Scientists have been observing orangutans in Indonesia’s Gunung Leuser National Park since 1994, but they hadn’t previously seen this behavior.

“It’s a single observation,” said Emory University biologist Jacobus de Roode, who was not involved in the study. “But often we learn about new behaviors by starting with a single observation.”

“Very likely it’s self-medication,” said de Roode, adding that the orangutan applied the plant only to the wound and no other body part.

It’s possible Rakus learned the technique from other orangutans living outside the park and away from scientists’ daily scrutiny, said co-author Caroline Schuppli at Max Planck.

Rakus was born and lived as a juvenile outside the study area. Researchers believe the orangutan got hurt in a fight with another animal. It’s not known whether Rakus earlier treated other injuries.

Scientists have previously recorded other primates using plants to treat themselves.

Bornean orangutans rubbed themselves with juices from a medicinal plant, possibly to reduce body pains or chase away parasites.

Chimpanzees in multiple locations have been observed chewing on the shoots of bitter-tasting plants to soothe their stomachs. Gorillas, chimpanzees and bonobos swallow certain rough leaves whole to get rid of stomach parasites.

“If this behavior exists in some of our closest living relatives, what could that tell us about how medicine first evolved?” said Tara Stoinski, president and chief scientific officer of the nonprofit Dian Fossey Gorilla Fund, who had no role in the study.

The Associated Press Health and Science Department receives support from the Howard Hughes Medical Institute’s Science and Educational Media Group. The AP is solely responsible for all content.

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25 Applied Research Examples (2024)
1. The Invention of the Internet. One of the most celebrated examples of applied research leading to a groundbreaking invention is the development of the World Wide Web by Sir Tim Berners-Lee. In the late 1980s and early 1990s, Tim Berners-Lee, a British engineer and computer scientist, was working at CERN, the European Organization for Nuclear ...
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Examples of Applied Research. Here are some real-time examples of applied research: COVID-19 Vaccine Development: The development of COVID-19 vaccines is a prime example of applied research. Researchers applied their knowledge of virology and immunology to develop vaccines that could prevent or reduce the severity of COVID-19.
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This research is used to examine new drugs in the medical industry. It combines scientific knowledge and procedures with health experiences to produce evidence-based results. Example: Applied study in heart surgery. Applied study to determine a drug's efficacy. Applied study on a medicine's adverse effects.
What is Applied Research? + [Types, Examples & Method]
Applied Research Example in Science. In itself, applied research is a scientific method of investigation because it applies existing scientific knowledge to practical situations. It is useful in different fields including thermodynamics, physics, material sciences and microbiology. Examples of applied research in science include the following:
What is Applied Research? Definition, Types, Examples
This example underscores how applied research can revolutionize healthcare and respond swiftly to global health crises. Environmental Science and Applied Research: Ocean Cleanup. Example: The Ocean Cleanup Project, founded by Boyan Slat, is an ambitious endeavor rooted in applied research to combat plastic pollution in the world's oceans.
Types of Research Designs Compared
Types of Research Designs Compared | Guide & Examples. Published on June 20, 2019 by Shona McCombes.Revised on June 22, 2023. When you start planning a research project, developing research questions and creating a research design, you will have to make various decisions about the type of research you want to do.. There are many ways to categorize different types of research.
Basic vs. Applied Research: Key Differences
Examples of applied research. Applied research is designed to solve practical problems that exist under current conditions. However, it's not only used for consumer-based products and decisions. Applied research can be used in a variety of ways, as illustrated by the following examples:
Applied Research Essentials: Types, examples, and writing tips
The following steps provide a comprehensive guide for crafting an effective applied research paper: 1. Selecting a Relevant Topic: • Identify a specific problem or question within your field of study that requires practical solutions. • Ensure your topic aligns with the goals of applied research, focusing on real-world issues and challenges.
Basic vs Applied Research
Applied research examples. Interventions for at-risk youth. Applied researchers might design programs or interventions to help at-risk youth, building on the foundational knowledge of psychology, sociology, and education. The research might involve evaluating the effectiveness of a particular program, ...
How Applied Research Is Used in Psychology
Real-World Applications. Applied research refers to scientific study and research that seeks to solve practical problems. This type of research plays an important role in solving everyday problems that can have an impact on life, work, health, and overall well-being. For example, it can be used to find solutions to everyday problems, cure ...
Applied Research
Applied research can be divided into the following three categories: 1. Evaluation research. This type of research focuses on analysing existing information about the phenomenon in order to generate objective research outcomes. A study into the ways of reducing supply-chain costs can be mentioned as an example for an evaluation research.
Applied Research Examples: Empowering Real-World Solutions
Angélica Salomão. 7 min read. 10/24/2023. Applied research plays a crucial role in various fields, providing practical solutions to real-world problems and driving advancements in technology, healthcare, business, and more. It bridges the gap between theory and practice by translating scientific knowledge into tangible outcomes that ...
Applied Research: Definition and Examples
For example, applied research in health can lead to the development of new medical treatments and therapies that can improve people's health. Advance knowledge. Applied research can help expand knowledge in a specific area by testing theories and concepts in real-world situations. In this way, she can help make new discoveries that can have a ...
Basic Research vs. Applied Research: What's the Difference?
Universal scope vs. specific scope. Basic research tends to be a more universal research method since it applies to a variety of concepts. However, since applied research focuses on solving one particular problem, it tends to have a more specific utility. Applied research finds information for a select subject.
Applied Research: What It Is and How Companies Use It
Applied research examples If you are interested in using applied research in your professional career, examples can help you better understand its application and the benefits that it provides. These examples show applied research used in a variety of professional settings and highlight how it improves operations for the company using the ...
Understanding Applied and Basic Research
Applied research examines a specific set of circumstances, and its ultimate goal is relating the results to a particular situation. That is, applied research uses the data directly for real world ...
Research Methods
To analyze data collected in a statistically valid manner (e.g. from experiments, surveys, and observations). Meta-analysis. Quantitative. To statistically analyze the results of a large collection of studies. Can only be applied to studies that collected data in a statistically valid manner.
Applied Research
Applied Research. It refers to a method of research applied in library and information sciences that uses statistical and quantitative analysis to characterize dissertations on a particular topic, field, institution, or country. ... For example, NSF funds basic research, so it is the primary funding source for basic research in the social ...
Types of Research
This type of research is subdivided into two types: Technological applied research: looks towards improving efficiency in a particular productive sector through the improvement of processes or machinery related to said productive processes. Scientific applied research: has predictive purposes. Through this type of research design, we can ...
Applied Research
Applied Research is a multidisciplinary journal for researchers across the physical sciences, natural sciences, life sciences and engineering fields.. Our goal is to bridge the gap between fundamental and applied research and highlight the path towards the application of ideas through experiments, protocols, software, instrumentation, and other approaches.
Basic vs. Applied Research: Definitions and Examples
Basic research focuses on previously unknown knowledge and advancing that knowledge rather than solving a problem. Applied research seeks to identify solutions to current problems. For example, it can sometimes attempt to solve problems for companies to increase their profits and reduce costs.
Basic Research vs. Applied Research (Including Examples)
Examples of applied research Applied research aims to solve practical problems in everyday life affecting individuals, groups or the society. It provides answers to specific questions and derives solutions to defined problems. A broad goal of an applied research scientist is to improve the human condition. Here are some examples of applied ...
What Is a Research Design
A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach. Whether you'll rely on primary research or secondary research. Your sampling methods or criteria for selecting subjects. Your data collection methods.
Sample Grant Applications Serve as Exemplary Guides
NIH's grant application process can be onerous, and it helps to have access to successful sample applications. NIAID shares sample applications—posted with permission from grant recipients—to provide examples of good grantsmanship and successful approaches to presenting a Research Strategy and Specific Aims.
Placebo Tests for Causal Inference
Examples help to show how this logic is used in applied research. We focus on examples from political science, making repeated reference to Peisakhin and Rozenas's study of the effects of Russian news media in Ukraine, which includes an unusually large number and variety of placebo tests. Placebo Outcome Tests.
AHRQ Seeks Examples of Impact for Development of Impact Case Studies
Internet Citation: AHRQ Seeks Examples of Impact for Development of Impact Case Studies. Content last reviewed May 2024. Agency for Healthcare Research and Quality, Rockville, MD. ... Agency for Healthcare Research and Quality. 5600 Fishers Lane Rockville, MD 20857 Telephone: (301) 427-1364. Careers; Contact Us; Español; FAQs; Accessibility ...
PEST Analysis: Examples and Meaning in Business
For example: A combination of ... And a whole lot of research; Throughout the endless market research, customer acquisition costs, ... have a topic in mind. Most PEST analyses are about a specific business, industry, or product. However, they can also be applied to countries, too. You can't start without a topic, though, so have it ready. ...
Applied Sciences
This study introduces an innovative two-range, 12-stage Marx pulse generator employing thyristor switches designed specifically for the electroporation of biological cells. The generator consists of two module capacitors of different capacitances (1 μF and 0.25 μF), which enable the generation of electrical pulses with different durations and amplitudes of up to 25 kV. Safety aspects ...
Zoë Schlanger makes the case for plant intelligence in 'The Light
Climate journalist Zoë Schlanger says research suggests that plants are indeed "intelligent" in complex ways that challenge our understanding of agency and consciousness. Her book is The Light ...
Orangutan used medicinal plant to treat wound, scientists say
It's the latest example of how some animals attempt to soothe their own ills with remedies found in the wild. ... Rakus, a wild male Sumatran orangutan in Gunung Leuser National Park, Indonesia, on June 23, 2022, two days before he applied chewed leaves from a medicinal plant, left, and on Aug. 25, 2022, after his facial wound was barely ...

25 Applied Research Examples

Applied Research Examples

Case Studies

2. The Discovery of Penicillin

Applied vs Basic Research

Benefits and Limitations of Applied Research

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Applied Research – Types, Methods and Examples

Applied Research

Types of Applied Research

Action Research

Evaluation Research

Developmental Research

Diagnostic Research

Policy Research

Predictive Research

Data Collection Methods

Quantitative Data Collection

Qualitative Data Collection

Data Analysis Methods

Quantitative Data Analysis

Qualitative Data Analysis

Applied Research Methodology

Applications of Applied Research

Examples of Applied Research

Purpose of Applied Research

When to use Applied Research

Characteristics of Applied Research

Advantages of Applied Research

Limitations of Applied Research

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Muhammad Hassan

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Applied Research: Definition, Types & Examples

What is applied research?

Types of applied research

Examples of applied research

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What is Applied Research?

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APPLIED RESEARCH METHODS

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What is Applied Research? Definition, Types, Examples

What is Applied Research?

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Applied Research vs. Basic Research

Types of Applied Research

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Action Research

Case Study Research

Applied Experimental Research

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