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How to Write a Purpose Statement (Templates, Examples)

By Status.net Editorial Team on September 30, 2023 — 15 minutes to read

  • Key Elements of a Purpose Statement Part 1
  • How to Write a Purpose Statement Step-by-Step Part 2
  • Identifying Your Goals Part 3
  • Defining Your Audience Part 4
  • Outlining Your Methods Part 5
  • Stating the Expected Outcomes Part 6
  • Purpose Statement Example for a Research Paper Part 7
  • Purpose Statement Example For Personal Goals Part 8
  • Purpose Statement Example For Business Objectives Part 9
  • Purpose Statement Example For an Essay Part 10
  • Purpose Statement Example For a Proposal Part 11
  • Purpose Statement Example For a Report Part 12
  • Purpose Statement Example For a Project Part 13
  • Purpose Statement Templates Part 14

A purpose statement is a vital component of any project, as it sets the tone for the entire piece of work. It tells the reader what the project is about, why it’s important, and what the writer hopes to achieve.

Part 1 Key Elements of a Purpose Statement

When writing a purpose statement, there are several key elements that you should keep in mind. These elements will help you to create a clear, concise, and effective statement that accurately reflects your goals and objectives.

1. The Problem or Opportunity

The first element of a purpose statement is the problem or opportunity that you are addressing. This should be a clear and specific description of the issue that you are trying to solve or the opportunity that you are pursuing.

2. The Target Audience

The second element is the target audience for your purpose statement. This should be a clear and specific description of the group of people who will benefit from your work.

3. The Solution

The third element is the solution that you are proposing. This should be a clear and specific description of the action that you will take to address the problem or pursue the opportunity.

4. The Benefits

The fourth element is the benefits that your solution will provide. This should be a clear and specific description of the positive outcomes that your work will achieve.

5. The Action Plan

The fifth element is the action plan that you will follow to implement your solution. This should be a clear and specific description of the steps that you will take to achieve your goals.

Part 2 How to Write a Purpose Statement Step-by-Step

Writing a purpose statement is an essential part of any research project. It helps to clarify the purpose of your study and provides direction for your research. Here are some steps to follow when writing a purpose statement:

  • Start with a clear research question: The first step in writing a purpose statement is to have a clear research question. This question should be specific and focused on the topic you want to research.
  • Identify the scope of your study: Once you have a clear research question, you need to identify the scope of your study. This involves determining what you will and will not include in your research.
  • Define your research objectives: Your research objectives should be specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your research question and the scope of your study.
  • Determine your research design: Your research design will depend on the nature of your research question and the scope of your study. You may choose to use a qualitative, quantitative, or mixed-methods approach.
  • Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.

Research question: What are the effects of social media on teenage mental health?

Scope of study: This study will focus on teenagers aged 13-18 in the United States.

Research objectives: To determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Research design: This study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals.

Purpose statement: The purpose of this study is to examine the effects of social media on teenage mental health among teenagers aged 13-18 in the United States. The study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals. The research objectives are to determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Part 3 Section 1: Identifying Your Goals

Before you start writing your purpose statement, it’s important to identify your goals. To do this, ask yourself the following questions:

  • What do I want to achieve?
  • What problem do I want to solve?
  • What impact do I want to make?

Once you have a clear idea of your goals, you can start crafting your purpose statement. Your purpose statement should be a clear and concise statement that outlines the purpose of your work.

For example, if you’re writing a purpose statement for a business, your statement might look something like this:

“Our purpose is to provide high-quality products and services that improve the lives of our customers and contribute to the growth and success of our company.”

If you’re writing a purpose statement for a non-profit organization, your statement might look something like this:

“Our purpose is to improve the lives of underserved communities by providing access to education, healthcare, and other essential services.”

Remember, your purpose statement should be specific, measurable, and achievable. It should also be aligned with your values and goals, and it should inspire and motivate you to take action.

Part 4 Section 2: Defining Your Audience

Once you have established the purpose of your statement, it’s important to consider who your audience is. The audience for your purpose statement will depend on the context in which it will be used. For example, if you’re writing a purpose statement for a research paper, your audience will likely be your professor or academic peers. If you’re writing a purpose statement for a business proposal, your audience may be potential investors or clients.

Defining your audience is important because it will help you tailor your purpose statement to the specific needs and interests of your readers. You want to make sure that your statement is clear, concise, and relevant to your audience.

To define your audience, consider the following questions:

  • Who will be reading your purpose statement?
  • What is their level of knowledge or expertise on the topic?
  • What are their needs and interests?
  • What do they hope to gain from reading your purpose statement?

Once you have a clear understanding of your audience, you can begin to craft your purpose statement with their needs and interests in mind. This will help ensure that your statement is effective in communicating your goals and objectives to your readers.

For example, if you’re writing a purpose statement for a research paper on the effects of climate change on agriculture, your audience may be fellow researchers in the field of environmental science. In this case, you would want to make sure that your purpose statement is written in a way that is clear and concise, using technical language that is familiar to your audience.

Or, if you’re writing a purpose statement for a business proposal to potential investors, your audience may be less familiar with the technical aspects of your project. In this case, you would want to make sure that your purpose statement is written in a way that is easy to understand, using clear and concise language that highlights the benefits of your proposal.

The key to defining your audience is to put yourself in their shoes and consider what they need and want from your purpose statement.

Part 5 Section 3: Outlining Your Methods

After you have identified the purpose of your statement, it is time to outline your methods. This section should describe how you plan to achieve your goal and the steps you will take to get there. Here are a few tips to help you outline your methods effectively:

  • Start with a general overview: Begin by providing a brief overview of the methods you plan to use. This will give your readers a sense of what to expect in the following paragraphs.
  • Break down your methods: Break your methods down into smaller, more manageable steps. This will make it easier for you to stay organized and for your readers to follow along.
  • Use bullet points: Bullet points can help you organize your ideas and make your methods easier to read. Use them to list the steps you will take to achieve your goal.
  • Be specific: Make sure you are specific about the methods you plan to use. This will help your readers understand exactly what you are doing and why.
  • Provide examples: Use examples to illustrate your methods. This will make it easier for your readers to understand what you are trying to accomplish.

Part 6 Section 4: Stating the Expected Outcomes

After defining the problem and the purpose of your research, it’s time to state the expected outcomes. This is where you describe what you hope to achieve by conducting your research. The expected outcomes should be specific and measurable, so you can determine if you have achieved your goals.

It’s important to be realistic when stating your expected outcomes. Don’t make exaggerated or false claims, and don’t promise something that you can’t deliver. Your expected outcomes should be based on your research question and the purpose of your study.

Here are some examples of expected outcomes:

  • To identify the factors that contribute to employee turnover in the company.
  • To develop a new marketing strategy that will increase sales by 20% within the next year.
  • To evaluate the effectiveness of a new training program for improving customer service.
  • To determine the impact of social media on consumer behavior.

When stating your expected outcomes, make sure they align with your research question and purpose statement. This will help you stay focused on your goals and ensure that your research is relevant and meaningful.

In addition to stating your expected outcomes, you should also describe how you will measure them. This could involve collecting data through surveys, interviews, or experiments, or analyzing existing data from sources such as government reports or industry publications.

Part 7 Purpose Statement Example for a Research Paper

If you are writing a research paper, your purpose statement should clearly state the objective of your study. Here is an example of a purpose statement for a research paper:

The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States.

This purpose statement clearly states the objective of the study and provides a specific focus for the research.

Part 8 Purpose Statement Example For Personal Goals

When writing a purpose statement for your personal goals, it’s important to clearly define what you want to achieve and why. Here’s a template that can help you get started:

“I want to [goal] so that [reason]. I will achieve this by [action].”

Example: “I want to lose 10 pounds so that I can feel more confident in my body. I will achieve this by going to the gym three times a week and cutting out sugary snacks.”

Remember to be specific and realistic when setting your goals and actions, and to regularly review and adjust your purpose statement as needed.

Part 9 Purpose Statement Example For Business Objectives

If you’re writing a purpose statement for a business objective, this template can help you get started:

[Objective] [Action verb] [Target audience] [Outcome or benefit]

Here’s an example using this template:

Increase online sales by creating a more user-friendly website for millennial shoppers.

This purpose statement is clear and concise. It identifies the objective (increase online sales), the action verb (creating), the target audience (millennial shoppers), and the outcome or benefit (a more user-friendly website).

Part 10 Purpose Statement Example For an Essay

“The purpose of this essay is to examine the causes and consequences of climate change, with a focus on the role of human activities, and to propose solutions that can mitigate its impact on the environment and future generations.”

This purpose statement clearly states the subject of the essay (climate change), what aspects will be explored (causes, consequences, human activities), and the intended outcome (proposing solutions). It provides a clear roadmap for the reader and sets the direction for the essay.

Part 11 Purpose Statement Example For a Proposal

“The purpose of this proposal is to secure funding and support for the establishment of a community garden in [Location], aimed at promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh, healthy produce.”

Why this purpose statement is effective:

  • The subject of the proposal is clear: the establishment of a community garden.
  • The specific goals of the project are outlined: promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh produce.
  • The overall objective of the proposal is evident: securing funding and support.

Part 12 Purpose Statement Example For a Report

“The purpose of this report is to analyze current market trends in the electric vehicle (EV) industry, assess consumer preferences and buying behaviors, and provide strategic recommendations to guide [Company Name] in entering this growing market segment.”

  • The subject of the report is provided: market trends in the electric vehicle industry.
  • The specific goals of the report are analysis of market trends, assessment of consumer preferences, and strategic recommendations.
  • The overall objective of the report is clear: providing guidance for the company’s entry into the EV market.

Part 13 Purpose Statement Example For a Project

“The purpose of this project is to design and implement a new employee wellness program that promotes physical and mental wellbeing in the workplace.”

This purpose statement clearly outlines the objective of the project, which is to create a new employee wellness program. The program is designed to promote physical and mental wellbeing in the workplace, which is a key concern for many employers. By implementing this program, the company aims to improve employee health, reduce absenteeism, and increase productivity. The purpose statement is concise and specific, providing a clear direction for the project team to follow. It highlights the importance of the project and its potential benefits for the company and its employees.

Part 14 Purpose Statement Templates

When writing a purpose statement, it can be helpful to use a template to ensure that you cover all the necessary components:

Template 1: To [action] [target audience] in order to [outcome]

This template is a straightforward way to outline your purpose statement. Simply fill in the blanks with the appropriate information:

  • The purpose of […] is
  • To [action]: What action do you want to take?
  • [Target audience]: Who is your target audience?
  • In order to [outcome]: What outcome do you hope to achieve?

For example:

  • The purpose of our marketing campaign is to increase brand awareness among young adults in urban areas, in order to drive sales and revenue growth.
  • The purpose of our employee training program is to improve customer service skills among our frontline staff, in order to enhance customer satisfaction and loyalty.
  • The purpose of our new product launch is to expand our market share in the healthcare industry, by offering a unique solution to the needs of elderly patients with chronic conditions.

Template 2: This [project/product] is designed to [action] [target audience] by [method] in order to [outcome].

This template is useful for purpose statements that involve a specific project or product. Fill in the blanks with the appropriate information:

  • This [project/product]: What is your project or product?
  • Is designed to [action]: What action do you want to take?
  • By [method]: What method will you use to achieve your goal?
  • This app is designed to provide personalized nutrition advice to athletes by analyzing their training data in order to optimize performance.

Frequently Asked Questions

What are the key elements of a purpose statement.

A purpose statement should clearly communicate the main goal or objective of your writing. It should be concise and specific, providing a clear direction for your work. The key elements of a purpose statement include the topic or subject matter, the intended audience, and the overall goal or objective of your writing.

How can a purpose statement benefit your writing?

A purpose statement can help you stay focused and on track when writing. It can also help you to avoid going off-topic or getting bogged down in unnecessary details. By clearly identifying the main goal or objective of your writing, a purpose statement can help you to stay organized and ensure that your writing is effective and impactful.

What are some common mistakes to avoid when writing a purpose statement?

One common mistake is being too vague or general in your purpose statement. Another mistake is making your purpose statement too long or complex, which can make it difficult to understand. Additionally, it’s important to avoid including unnecessary information or details that are not directly relevant to your main goal or objective.

How can you tailor your purpose statement to your audience?

When writing a purpose statement, it’s important to consider your audience and their needs. You should tailor your purpose statement to your audience by using language and terminology that they will understand. You should also consider their level of knowledge or expertise on the subject matter and adjust your purpose statement accordingly.

What are some effective templates for writing a purpose statement?

There are many effective templates for writing a purpose statement, but one common approach is to use the following structure: “The purpose of this writing is to [insert goal or objective] for [insert audience] regarding [insert topic or subject matter].”

Can you provide examples of successful purpose statements?

  • “The purpose of this report is to provide an analysis of the current market trends and make recommendations for future growth strategies for our company.”
  • “The purpose of this essay is to explore the impact of social media on modern communication and its implications for society.”
  • “The purpose of this proposal is to secure funding for a new community center that will provide educational and recreational opportunities for local residents.”
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Thesis and Purpose Statements

Use the guidelines below to learn the differences between thesis and purpose statements.

In the first stages of writing, thesis or purpose statements are usually rough or ill-formed and are useful primarily as planning tools.

A thesis statement or purpose statement will emerge as you think and write about a topic. The statement can be restricted or clarified and eventually worked into an introduction.

As you revise your paper, try to phrase your thesis or purpose statement in a precise way so that it matches the content and organization of your paper.

Thesis statements

A thesis statement is a sentence that makes an assertion about a topic and predicts how the topic will be developed. It does not simply announce a topic: it says something about the topic.

Good: X has made a significant impact on the teenage population due to its . . . Bad: In this paper, I will discuss X.

A thesis statement makes a promise to the reader about the scope, purpose, and direction of the paper. It summarizes the conclusions that the writer has reached about the topic.

A thesis statement is generally located near the end of the introduction. Sometimes in a long paper, the thesis will be expressed in several sentences or an entire paragraph.

A thesis statement is focused and specific enough to be proven within the boundaries of the paper. Key words (nouns and verbs) should be specific, accurate, and indicative of the range of research, thrust of the argument or analysis, and the organization of supporting information.

Purpose statements

A purpose statement announces the purpose, scope, and direction of the paper. It tells the reader what to expect in a paper and what the specific focus will be.

Common beginnings include:

“This paper examines . . .,” “The aim of this paper is to . . .,” and “The purpose of this essay is to . . .”

A purpose statement makes a promise to the reader about the development of the argument but does not preview the particular conclusions that the writer has drawn.

A purpose statement usually appears toward the end of the introduction. The purpose statement may be expressed in several sentences or even an entire paragraph.

A purpose statement is specific enough to satisfy the requirements of the assignment. Purpose statements are common in research papers in some academic disciplines, while in other disciplines they are considered too blunt or direct. If you are unsure about using a purpose statement, ask your instructor.

This paper will examine the ecological destruction of the Sahel preceding the drought and the causes of this disintegration of the land. The focus will be on the economic, political, and social relationships which brought about the environmental problems in the Sahel.

Sample purpose and thesis statements

The following example combines a purpose statement and a thesis statement (bold).

The goal of this paper is to examine the effects of Chile’s agrarian reform on the lives of rural peasants. The nature of the topic dictates the use of both a chronological and a comparative analysis of peasant lives at various points during the reform period. . . The Chilean reform example provides evidence that land distribution is an essential component of both the improvement of peasant conditions and the development of a democratic society. More extensive and enduring reforms would likely have allowed Chile the opportunity to further expand these horizons.

For more tips about writing thesis statements, take a look at our new handout on Developing a Thesis Statement.

what is a purpose statement in research example

Writing Process and Structure

This is an accordion element with a series of buttons that open and close related content panels.

Getting Started with Your Paper

Interpreting Writing Assignments from Your Courses

Generating Ideas for Your Paper

Creating an Argument

Thesis vs. Purpose Statements

Developing a Thesis Statement

Architecture of Arguments

Working with Sources

Quoting and Paraphrasing Sources

Using Literary Quotations

Citing Sources in Your Paper

Drafting Your Paper

Introductions

Paragraphing

Developing Strategic Transitions

Conclusions

Revising Your Paper

Peer Reviews

Reverse Outlines

Revising an Argumentative Paper

Revision Strategies for Longer Projects

Finishing Your Paper

Twelve Common Errors: An Editing Checklist

How to Proofread your Paper

Writing Collaboratively

Collaborative and Group Writing

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  • Section 1: Home
  • Narrowing Your Topic
  • Problem Statement

Purpose Statement Overview

Writing an effective purpose statement, best practices for writing your purpose statement, sample purpose statements.

  • Conceptual Framework
  • Avoiding Common Mistakes
  • Synthesis and Analysis in Writing Support This link opens in a new window
  • Qualitative Research Questions This link opens in a new window
  • Quantitative Research Questions This link opens in a new window
  • Qualitative & Quantitative Research Support with the ASC This link opens in a new window
  • Library Research Consultations This link opens in a new window
  • Library Guide: Research Process This link opens in a new window
  • ASC Guide: Outlining and Annotating This link opens in a new window
  • Library Guide: Organizing Research & Citations This link opens in a new window
  • Library Guide: RefWorks This link opens in a new window
  • Library Guide: Copyright Information This link opens in a new window

Purpose Statement 

The purpose statement succinctly explains the objectives of the doctoral project or dissertation-in-practice. These objectives must directly address the problem. The purpose statement also identifies the project methodology and design.

A problem and a missing piece in combination can lead to different objectives, and hence, different purpose statements. 

The purpose of the applied doctoral project or dissertation-in-practice must not only align with the problem and address a missing piece; it must also align with the chosen project method. In fact, the template requires you to name the research method at the very beginning of the purpose statement. In general, quantitative studies involve “closed-ended” research verbs such as determine, measure, correlate, explain, compare, validate, identify, or examine; whereas qualitative studies involve “open-ended” research verbs such as explore, understand, narrate, articulate [meanings], discover, or develop.  

Qualitative Purpose Statement

A qualitative purpose statement following the color-coded problem statement (assumed here to be low well-being among financial sector employees) + missing piece (lack of research on followers of mid-level managers), might start like this: 

In response to declining levels of employee well-being, the purpose of the qualitative phenomenology was to explore and understand the lived experiences related to the well-being of the followers of novice mid-level managers in the financial services industry.  The levels of follower well-being have been shown to correlate to employee morale, turnover intention, and customer orientation (Eren et al., 2013).  A combined framework of Leader-Member Exchange (LMX) Theory and the employee well-being concept informed the research questions and supported the inquiry, analysis, and interpretation of the findings to be applied in the financial services industry.   

Quantitative Purpose Statement

A quantitative purpose statement for the same problem and gap might start like this: 

In response to declining levels of employee well-being, the purpose of the quantitative correlational study was to determine which leadership factors predict employee well-being of the followers of novice mid-level managers to be applied in the financial services industry. Leadership factors were measured by the Leader Member Exchange (LMX) assessment framework by Mantlekow (2015), and employee well-being was conceptualized as a compound variable consisting of self-reported turnover-intent and psychological test scores from the Mental Health Survey (MHS) developed by Johns Hopkins University researchers.  

Both of these purpose statements reflect viable research strategies and both align with the problem and gap so it’s up to the practitioner to design a doctoral project or dissertation-in-practice in a manner that reflects personal preferences and desired study outcomes. Note that the quantitative research purpose incorporates operationalized concepts, or variables; that reflect the way the practitioner intends to measure the key concepts under study; whereas the qualitative purpose statement isn’t about translating the concepts under study as variables but instead aim to explore and understand the core research phenomenon.

An important step in the successful completion of an Applied Doctoral Project/Dissertation in Practice is starting off with an accurate and precise purpose statement.  Read through the information below to get some general ideas or guidelines related to effective purpose statements and how to compose them.  All this information comes from faculty who want you to succeed in the process.

General Guidelines

Keep these in mind as you begin to compose your purpose statement

Good purpose statements:

  • Flow from the problem statement and actually address the proposed problem
  • Are concise and clear
  • Answer the question ‘Why are you doing this project?’
  • Match the methodology to your  questions
  • Have a ‘hook’ to get the reader’s attention
  • Set the stage by clearly stating, “The purpose of this (qualitative or quantitative) study is to ...”

Writing your Purpose Statement:

  • The Problem Statement is why I am doing the project or dissertation-in-practice
  • The Purpose Statement is what type of project or study I am doing to fit or address the problem

The Purpose Statement includes:

  • Design and Method of Study
  • Specific Population

Creswell (2002) suggested that purpose statements in qualitative projects or studies include deliberate phrasing to alert the reader to the purpose statement. Verbs are key to indicate what will take place in the project or study research and the use of non-directional language that does not suggest an outcome. A purpose statement should focus on a single idea or concept with a broad definition of that idea or concept. How the concept will be investigated should also be included, as well as participants in the study and study locations to give the reader a sense of with whom and where the project or study will occur.  

Creswell (2003) advised the following script for purpose statements in qualitative methodology:

“The purpose of this qualitative_________________ (strategy of inquiry, such as ethnography, case study, or other type) study is (was? will be?) to ________________ (understand? describe? develop? discover?) the _________________(central phenomenon being studied) for ______________ (the participants, such as the individual, groups, organization) at __________(site). At this stage in the project, the __________ (central phenomenon being studied) will be generally defined as ___________________ (provide a general definition)” (pg. 90).

Quantitative Purpose Statement

Creswell (2003) offers vast differences between the purpose statements written for qualitative methodology and those written for quantitative methodology, particularly with respect to language and the inclusion of variables. The comparison of variables is often a focus of quantitative methodology with the variables distinguishable by either the temporal order or how they are measured. As with qualitative purpose statements, Creswell (2003) recommends the use of deliberate language to alert the reader to the purpose of the project or study, though quantitative purpose statements also include the theory or conceptual framework guiding the project or study, the variables that are being studied, and how those variables are related.  

Creswell (2003) suggests the following script for drafting purpose statements in quantitative projects:

“The purpose of this _____________________ (experiment? survey?) project is (was? will be?) to test the theory of _________________that _________________ (compares? relates?) the ___________(independent variable) to _________________________(dependent variable), controlling for _______________________ (control variables) for ___________________ (participants) at _________________________ (site). The independent variable(s) _____________________ will be generally defined as _______________________ (provide a general definition). The dependent variable(s) will be generally defined as _____________________ (provide a general definition), and the control and intervening variables(s), _________________ (identify the control and intervening variables) will be statistically controlled in this project” (pg. 97).

Creswell, J. (2002). Educational research: Planning, conducting, and evaluating quantitative and qualitative research.  Merrill Prentice Hall. 7.  Creswell, J. (2003). Research design: Qualitative, quantitative and mixed methods approaches (2nd ed.).  SAGE Publications.

Always keep in mind that the process is iterative, and your writing, over time, will be refined as clarity is gradually achieved. Most of the time, greater clarity for the purpose statement and other components is the result of a growing understanding of the literature in the field. As you increasingly master the literature you will also increasingly clarify the purpose of your project or study. 

The purpose statement should flow directly from the problem statement. There should be clear and obvious alignment between the two, and that alignment will get tighter and more pronounced as your work progresses.

The purpose statement should specifically address the reason for conducting the project or study, with emphasis on the word specifically. There should not be any doubt in your readers’ minds as to the purpose of your project or study. To achieve this level of clarity, you will need to also ensure there is no doubt in your mind as to the purpose of your project or study. 

You may benefit from stopping your work during the process when insight strikes you in order to write about that insight while it is still fresh in your mind. This pause can help you clarify all aspects of the project or study, including clarifying its purpose. 

Your Chair and your committee members can help you to clarify the purpose of your project or dissertation-in-practice, so carefully attend to any feedback they offer.

The purpose statement should reflect the questions proposed and vice versa. The chain of alignment that began with the problem description and continues on to the purpose, questions, and methodology must be respected at all times during development. You are to succinctly describe the overarching goal of the project or dissertation-in-practice that reflects the questions. Each question narrows and focuses the purpose statement. Conversely, the purpose statement encompasses all of the questions. 

Identify in the purpose statement the methodology as quantitative, qualitative or mixed (i.e., “The purpose of this [qualitative/quantitative/mixed] study is to ...)

Follow the initial declaration of purpose with a brief overview of how the project or study will be conducted, including instruments, data, with whom (sample), and where (as applicable). Identify variables/constructs and/or phenomenon/concept/idea. Since this section is to be a concise paragraph, emphasis must be placed on the word brief. However, adding these details will give your readers a very clear picture of the purpose of your project or dissertation-in-practice.

Developing the purpose section is usually not achieved in a single flash of insight. The process involves a great deal of reading to find out what other practitioners have done to address the problem you have identified. The purpose section could well be the most important paragraph you write during your academic career, and every word should be carefully selected. Think of it as the DNA of your project or study. Everything else you write should emerge directly and clearly from your purpose statement. In turn, your purpose statement should emerge directly and clearly from your problem description. It is good practice to print out your problem statement and purpose statement and keep them in front of you as you work on each part of your project or dissertation-in-practice in order to ensure alignment.

It is helpful to collect several project or dissertation-in-practice reports or literature similar to the one you envision creating. Extract the problem descriptions and purpose statements of other authors and compare them in order to sharpen your thinking about your own work.  Comparing how other authors have handled the many challenges you are facing can be an invaluable exercise. Keep in mind that individual universities use their own tailored protocols for presenting key components, so your review of these purpose statements should focus on content rather than form.

Once your purpose statement is set, it must be consistently presented throughout the project or dissertation-in-practice. This consistency may require some recursive editing because the way you articulate your purpose may evolve as you work on various aspects of your project or dissertation-in-practice. Whenever you make an adjustment to your purpose statement, you should carefully follow up on the editing and conceptual ramifications throughout the entire document.

In establishing your purpose, you should NOT advocate for a particular outcome. Your review of the literature should be done to answer questions, not to prove a point. As a scholar-practitioner, you are to inquire with an open mind, and even when you come to the work with clear assumptions, your job is to support the validity of the conclusions reached. For example, you would not say the purpose of your project or study is to demonstrate that there is a relationship between two variables. Such a statement presupposes you know the answer before your review of the literature conducted and promotes or supports (advocates on behalf of) a particular outcome. A more appropriate purpose statement would be to examine or explore the relationship between two variables. 

Your purpose statement should not imply that you are going to prove something. You may be surprised to learn that we cannot prove anything in scholarly review of the literature for two reasons. First, in quantitative analyses, statistical tests calculate the probability that something is true rather than establishing it as true. Second, in qualitative methodology, the study can only purport to describe what is occurring from the perspective of the participants. Whether or not the phenomenon they are describing is true in a larger context is not knowable. We cannot observe the phenomenon in all settings and in all circumstances. 

Here are some example purpose statements for your consideration.

Purpose Statement 1

The purpose of this qualitative project was to determine how participation in service-learning in an alternative school impacted students academically, civically, and personally.  There is ample evidence demonstrating the failure of schools for students at-risk; however, there is still a need to demonstrate why these students are successful in non-traditional educational programs like the service-learning model used at TDS.  This study was unique in that it examined one alternative school’s approach to service-learning in a setting where students not only serve, but faculty serve as volunteer teachers.  The use of a constructivist approach in service-learning in an alternative school setting was examined in an effort to determine whether service-learning participation contributes positively to academic, personal, and civic gain for students, and to examine student and teacher views regarding the overall outcomes of service-learning.  This study was completed using an ethnographic approach that included observations, content analysis, and interviews with teachers at The David School.

Purpose Statement 2

The purpose of this quantitative, non-experimental, cross-sectional linear, multiple regression design study was to investigate the relationship among early childhood teachers’ self-reported assessment of multicultural awareness as measured by responses from the Teacher Multicultural Attitude Survey (TMAS) and supervisors’ observed assessment of teachers’ multicultural competency skills as measured by the Multicultural Teaching Competency Scale (MTCS) survey. Demographic data such as number of multicultural training hours, years teaching in Dubai, curriculum program at current school, and age were also examined and their relationship to multicultural teaching competency. The study took place in the emirate of Dubai where there were 14,333 expatriate teachers employed in private schools (KHDA, 2013b). 

Purpose Statement 3

The purpose of this quantitative, non-experimental project is to examine the degree to which stages of change, gender, acculturation level and trauma types predicts the reluctance of Arab refugees, aged 18 and over, in the Dearborn, MI area, to seek professional help for their mental health needs. This study will utilize four instruments to measure these variables: University of Rhode Island Change Assessment (URICA: DiClemente & Hughes, 1990); Cumulative Trauma Scale (Kira, 2012); Acculturation Rating Scale for Arabic Americans-II Arabic and English (ARSAA-IIA, ARSAA-IIE: Jadalla & Lee, 2013), and a demographic survey. This study will examine 1) the relationship between stages of change, gender, acculturation levels, and trauma types and Arab refugees’ help-seeking behavior, 2) the degree to which any of these variables can predict Arab refugee help-seeking behavior.  Additionally, the outcome of this study could provide researchers and clinicians with a stage-based model, TTM, for measuring Arab refugees’ help-seeking behavior and lay a foundation for how TTM can help target the clinical needs of Arab refugees. Lastly, this attempt to apply the TTM model to Arab refugees’ condition could lay the foundation for future research to investigate the application of TTM to clinical work among refugee populations.

Purpose Statement 4

The purpose of this qualitative, phenomenological project is to describe the lived experiences of LLM for 10 EFL learners in rural Guatemala and to utilize that data to determine how it conforms to, or possibly challenges, current theoretical conceptions of LLM. In accordance with Morse’s (1994) suggestion that a phenomenological study should utilize at least six participants, this study utilized semi-structured interviews with 10 EFL learners to explore why and how they have experienced the motivation to learn English throughout their lives. The methodology of horizontalization was used to break the interview protocols into individual units of meaning before analyzing these units to extract the overarching themes (Moustakas, 1994). These themes were then interpreted into a detailed description of LLM as experienced by EFL students in this context. Finally, the resulting description was analyzed to discover how these learners’ lived experiences with LLM conformed with and/or diverged from current theories of LLM.

Purpose Statement 5

The purpose of this qualitative, embedded, multiple case project was to examine how both parent-child attachment relationships are impacted by the quality of the paternal and maternal caregiver-child interactions that occur throughout a maternal deployment, within the context of dual-military couples. In order to examine this phenomenon, an embedded, multiple case study was conducted, utilizing an attachment systems metatheory perspective. The study included four dual-military couples who experienced a maternal deployment to Operation Iraqi Freedom (OIF) or Operation Enduring Freedom (OEF) when they had at least one child between 8 weeks-old to 5 years-old.  Each member of the couple participated in an individual, semi-structured interview with the researcher and completed the Parenting Relationship Questionnaire (PRQ). “The PRQ is designed to capture a parent’s perspective on the parent-child relationship” (Pearson, 2012, para. 1) and was used within the proposed study for this purpose. The PRQ was utilized to triangulate the data (Bekhet & Zauszniewski, 2012) as well as to provide some additional information on the parents’ perspective of the quality of the parent-child attachment relationship in regards to communication, discipline, parenting confidence, relationship satisfaction, and time spent together (Pearson, 2012). The researcher utilized the semi-structured interview to collect information regarding the parents' perspectives of the quality of their parental caregiver behaviors during the deployment cycle, the mother's parent-child interactions while deployed, the behavior of the child or children at time of reunification, and the strategies or behaviors the parents believe may have contributed to their child's behavior at the time of reunification. The results of this project may be utilized by the military, and by civilian providers, to develop proactive and preventive measures that both providers and parents can implement, to address any potential adverse effects on the parent-child attachment relationship, identified through the proposed study. The results of this project may also be utilized to further refine and understand the integration of attachment theory and systems theory, in both clinical and research settings, within the field of marriage and family therapy. 

Compiled by Dr. Darren Adamson, Department Chair, School of Social and Behavioral Sciences 

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Research question, purpose statement, hypothesis(es).

Here’s a good example of how to narrow your topic into a good research question:

  • Too broad — Rural America
  • Narrowed topic — Role of women in rural America?
  • Research question — What is the central role of women in today’s farming communities?

If you’re asked to write a proposal before you begin your actual research, the proposal will contain a purpose statement that states in some detail what you want to learn about in your research project; it looks something like this:

  • Ex.: “This study will examine the…”

Your purpose statement leads you to write a more refined thesis statement or hypothesis(es), an assertion that you can defend and support with evidence gathered in your literature review and research. Here are some examples:

  • Ex.: “In the United States, government regulation plays an important role in the fight against air pollution.” Or, conversely,
  • Ex.: “United States government regulation has little effect in the fight against air pollution.”

The type of design selected for your study depends on your research question(s), hypothesis(es), or problem.

You’ll use evidence you’ve gathered in your research to confirm — or reject — your hypothesis.

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  • GETTING STARTED
  • Introduction
  • FUNDAMENTALS
  • Acknowledgements
  • Research questions & hypotheses
  • Concepts, constructs & variables
  • Research limitations
  • Getting started
  • Sampling Strategy
  • Research Quality
  • Research Ethics
  • Data Analysis

The purpose statement

The purpose statement is made up of three major components: (1) the motivation driving your dissertation; (2) the significance of the research you plan to carry out; and (3) the research questions you are going to address. Starting the first major chapter of your dissertation (usually Chapter One: Introduction ), the purpose statement establishes the intent of your entire dissertation. Just like a great song that needs a great "hook", the purpose statement needs to draw the reader in and keep their attention. This article explains the purpose of each of these three components that make up the purpose statement.

The "motivation" driving your dissertation

The "significance" of the research you plan to carry out, the "research questions" you are going to address.

Your choice of dissertation topic should be driven by some kind of motivation . This motivation is usually a problem or issue that you feel needs to be addressed or solved. This part of the purpose statement aims to answer the question: Why should we care? In other words, why should we be interested in the research problem or issue that you want to address?

The types of motivation that may drive your dissertation will vary depending on the subject area you are studying, as well as the specific dissertation topic you are interested in. However, some of the broad types of motivation that undergraduate and master's level dissertation students try to address are based around (a) individuals , (b) organisations , and/or (c) society .

Individuals face many problems and issues ranging from those associated with welfare , to health , prosperity , freedoms , security , and so on. From a health perspective, you may be concerned with the rise in childhood obesity and the potential need for regulation to combat the advertising of fast food to children. In terms of welfare and freedoms , you may be interested in the introduction of new legislation that aims to protect discrimination in the workplace, and its implications for small businesses.

Organisations also have a wide range of problems and issues that need to be addressed, whether relating to people , finances , operations , competition , regulations , and so forth. From a people perspective, you may be interested in how organisations use flexible working options to alleviate employee stress and burnout. In terms of regulations , you may be concerned with the growth in Internet piracy and the ways that organisations are dealing with such a threat.

Society is another lens through which you can view problems and issues that need to be addressed. These may relate to a wide range of societal risks or other problems and issues such as factory farming, the potential legalisation of marijuana, the health-related effects of talking on cell phones, and so forth. You may be interested in understanding individuals? views towards the potential legalisation of marijuana; or how these views are influenced by individuals? knowledge of the side-effects of marijuana use.

When communicating the motivation driving your dissertation to the reader, it is important to explain why the problem or issue you are addressing is interesting : that is, why should the reader care? It is not sufficient to simply state what the problem or issue is.

Whilst the motivation component of your purpose statement explains why the reader should care about your dissertation, the significance component justifies the value of the dissertation. In other words: What contribution will the dissertation make to the literature? Why should anyone bother to perform this research? What is its value?

Even though dissertations are rarely "ground-breaking" at the undergraduate or master's level (and are not expected to be), they should still be significant in some way. This component of the Introduction chapter, which follows the motivation section, should explain what this significance is. In this respect, your research may be significant in one of a number of ways. It may:

Capitalise on a recent event

Reflect a break from the past

Target a new audience

Address a flaw in a previous study

Expand a particular field of study

Help an individual, group, organisation, or community

When writing your purpose statement, you will need to explain the relationship between the motivation driving your dissertation and the significance of the research you plan to carry out. These two factors - motivation and significance - must be intrinsically linked; that is, you cannot have one without the other. The key point is that you must be able to explain the relationship between the motivation driving your dissertation and one (or more) of the types of significance highlighted in the bullets above.

The motivation and significance components of your Introduction chapter should signal to the reader the general intent of your dissertation. However, the research questions that you set out indicate the specific intent of your dissertation. In other words, your research questions tell the reader exactly what you intend to try and address (or answer) throughout the dissertation process.

In addition, since there are different types of research question (i.e., quantitative , qualitative and mixed methods research questions), it should be obvious from the significance component of your purpose statement which of these types of research question you intend to tackle [see the section, Research Questions , to learn more].

Having established the research questions you are going to address, this completes the purpose statement. At this point, the reader should be clear about the overall intent of your dissertation. If you are in the process of writing up your dissertation, we would recommend including a Chapter Summaries section after the Research Questions section of your Introduction chapter. This helps to let the reader know what to expect next from your dissertation.

From John W. Creswell \(2016\). 30 Essential Skills for the Qualitative Researcher \ . Thousand Oaks, CA: Sage.

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  • Categorized in: Dissertation , Introductions

How to Write a Purpose Statement

  • Taylor Allbright, PhD
  • June 29, 2023

Photo of laptop for writing your social science research purpose statement.

Table of Contents

Towards the end of the introduction section of a social science research manuscript, you’ll find at least a sentence declaring what exactly the study is, and what it’s trying to accomplish. Usually you’ll see words like the “purpose” or “aim” or “objective of this study.” This is typically described as the purpose statement.

Methodologist John Creswell describes the social science research purpose statement as “the most important statement in the entire study.” Which….makes it sound kind of daunting. 

Don’t stress, though – putting together your purpose statement is totally do-able. This blog post will guide you through the process.

What is a Purpose Statement?

The purpose statement is when you declare what the study is going to accomplish (the purpose, aim, or objective), and briefly indicate how the study is going to accomplish this (i.e., through collecting and analyzing specific data using a specific method).

You might also hear the purpose statement referred to with different terms, like “research objective” or “aim of the study.”

The purpose statement shows up near the end of the introduction. Typical social science research introductions are structured like this:

  • An opening or hook to capture the reader’s attention
  • The problem statement  
  • A summary of the literature review, noting the gap that this study will address
  • The purpose statement
  • Research questions
  • A summary of the findings (for completed studies – not proposals of course)
  • A note about the significance of the study (why the study is important)
  • A road map paragraph summarizing the rest of the chapter or article

The purpose statement is distinct from the problem statement, lit review summary, and the research questions. You can think of the purpose statement as the bridge that unites what comes before – the big problem and the lack of needed research – and what comes after – the questions that your study will answer.

Here’s another way of looking at the flow of the introduction:

What’s wrong and why should I care? (the opening & problem statement)

What’s the missing knowledge that we need? (the lit review summary & gap)

What is the study that can help with all this? (the purpose statement)

What questions will this study answer? (research questions)

What were the answers? (findings summary)

Why does this study matter? (significance statement)

What am I reading next? (road map)

Finding Example Purpose Statements

It helps to have 2-5 “mentor texts” – example texts that have some similarities to what you’re trying to write. As you prepare to write your purpose statement, consult your mentor texts to see how their purpose statements are structured.

To find mentor texts…

Pull up a few journal articles that 1) use a similar methodology as you, 2) were published fairly recently, and 3) that you found interesting or engaging to read. 

If you’ve been saving articles in a reference manager like Paperpile or Zotero , look to see what you’ve saved there (and consider creating a folder or tag for “mentor text” articles). (Paperpile is a paid service – use my discount code Taylor_Allbright_20 for 20% off.)

Otherwise, you can look through readings from your courses (in syllabi or in the reference list for your assignments), or do some searches on Google Scholar or another database. (You can find more tips for searching the literature in this post .)  

If you’re working on a dissertation or thesis, look for one from an alumni of your program. An alum who had the same committee chair as you is especially helpful. These dissertations and theses may be published on databases like ProQuest , or you can ask the alum directly. You can ask your chair/advisor, other faculty members, or other students to suggest who you might reach out to.

Once you’ve collected your mentor texts, look through the introduction of each for the purpose statement. Consider:

  • Where does the purpose statement appear (usually at the end of the introduction?)
  • How does the writer set up the purpose statement? (What comes right before it?)
  • What language and structure does the writer use for the purpose statement? Could you use a similar structure and wording for your statement?
  • How does the writer move on from the purpose statement? (What comes next?)

The Purpose Statement Ingredients

After reviewing several mentor texts, you likely have a sense of the key ingredients that go into a purpose statement. You’ll want to go ahead and gather these ingredients in order to write your own statement.

In your notes, write down:

  • Your study methodology (multiple case study, ethnography, quasi-experimental design, etc.).
  • Basic facts about the research design (things like data sources, research site, participants, and so on).
  • For qualitative work, this is some kind of lived experience
  • For quantitative work, this is a relationship between variables
  • Mixed methods includes both

Once you have these elements, you put them together. Use the structures you found in your mentor texts to guide you. For a journal article, the whole purpose statement will likely be just one or a few sentences. 

If you are writing a dissertation or thesis, the purpose statement will likely be longer, maybe a paragraph or two. The longer version will include some elaboration on the thing that the study is trying to understand. You want to provide a bit more detail on what this thing is, and how you are specifically defining or bounding it for the purposes of this study.  

But what if I don’t know my methodology, research design, and/or the thing I’m trying to understand?

If you don’t yet have these ingredients, then you are not yet ready to write a purpose statement. That’s okay! It just means you are in an earlier stage of your project development.

I’m constantly developing new articles and resources, and I’ll soon be creating guides for selecting your topic, choosing your research methodology and finalizing your research design. Sign up for the newsletter if you’d like to know when these are ready.

Purpose Statement Sentence Frames

The best sentence frames are the ones you can craft for yourself using your mentor texts (discussed above). Those sentence frames will be closest to your field and topic, and will reflect the kind of writing that you personally like.

However, here are a few very generic sentence frames that might be helpful. 

Qualitativ e Purpose Statement Sentence Frame

This [TYPE OF STUDY] draws on [DATA SOURCES] to [VERB*] [THING YOU ARE STUDYING].

Example: This multiple case study (Yin, 20XX) draws on interviews with district leaders (n=44) and observations of professional development meetings (38 hours) in order to investigate the implementation of a district-wide social-emotional learning program. Data were collected in 2022 in three mid-sized, urban, K-12 school districts in the Southwestern United States. 

*Some good verbs are investigate, explore, examine, understand, unearth, or shed light on.

Quantitative Purpose Statement Sentence Frame

This study uses [DATA SOURCES] to [VERB] the relationship between [VARIABLE] and [VARIABLE]. 

Example: This study uses data from a 2021 survey of high school students in the United States ( n =3471) to examine the relationship between students’ self-reported sense of belonging and academic engagement.

Mixed Methods Purpose Statement Sentence Frame

This [TYPE] mixed methods study [VERB] investigates [LIVED EXPERIENCE], elaborating on the relationship between [VARIABLE] and [VARIABLE]. We draw on [DATA SOURCES].

This sequential, exploratory mixed methods study investigates teachers’ attitudes regarding restorative justice approaches to school discipline, and examines how several factors relate to these attitudes, such as school demographics, teacher demographics, and urbanicity. We draw on in-depth interviews with 17 middle and high school teachers in one suburban county in the Midwestern US, as well as as statewide survey of 732 middle high school teachers.  

You can find more sentence frames and example purpose statements in Creswell’s book Research Design .

Overall, the purpose statement serves as the big-picture view of your entire study, wrapped up nicely in a succinct little package near the beginning of your manuscript. As a reader, it’s really helpful to find a clear, quick purpose statement to let you know what this study is – what the author was interested in, and how they went about studying it. 

I hope this article gave you some useful guidance to support your own purpose statement drafting. If you’d like more guidance for graduate students, consider signing up for the free Grad Care newsletter , or join the waitlist for my coaching services.

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educational research techniques

Research techniques and education.

what is a purpose statement in research example

Research Purpose, Hypotheses, and Questions

Four key components to a research project are the purpose statement, research questions, hypotheses, and research objectives. In this post, we will define each of these.

Definitions

what is a purpose statement in research example

The purpose of this study is to examine the relationship between college completion and organizational commitment of undergraduate students in Thailand. 

Here is an example of a qualitative purpose statement.

The purpose of this study is to explore student experiences at a university in Thailand about completing their tertiary degree.

Both of these examples are short one-sentence responses to what the study will attempt to do. This is a critical first step in shaping the study.

Research Question

The research question(s) in a quantitative or qualitative study narrows the purpose down to a specific question(s) for the researcher to find answers. Below are examples from both the quantitative and qualitative perspective. We are continuing the research themes from the previous section on the purpose statement.

Quantitative

Does organizational commitment affect college completion of students?

Qualitative

What kinds of experiences have students had while completing their degree?

On closer examination, you may have noticed that the research questions sound a lot like the purpose statement. Research questions often split a part a long complex purpose statement into several questions. This is why questions sound so redundant when compared to the purpose statement. Despite this apparent problem, this thought process helps researchers to organize their thinking and proceed in a manner that is much more efficient.

The next two components only relate to quantitative research and they are the hypotheses and research objective(s). For this reason our illustration of qualitative concepts will stop at this point.

Hypotheses are statements a researcher makes about the potential outcome(s) of a study based on the examination of literature. Below is an example from the same theme as before.

Students who have a higher perception of organizational commitment will also have a higher likelihood of completing college.

Again, the wording of the research questions, hypotheses and purpose statement are similarly. The difference is only slightly and is due to context. Seeing these similarities quickly will help you to move faster in finishing a study. The difference between these elements is a matter of perspective rather than a strong difference, as they do sound awfully similar.

Research Objectives

Research objectives are the goals a researcher has for a study. This component is not always included in a study. Below is an example.

To examine the correlation between organizational commitment and the rate of college completion

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10 thoughts on “ research purpose, hypotheses, and questions ”.

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This is the wrong use of the word, it should be “their” not “there”.

The purpose of this study is to explore student experiences at a university in Thailand about completing there tertiary degree.

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Thank you for this, very helpful 🙂

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This was helpful. Thank you

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This was helpful.

Glad to be of service

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As an emerging researcher, my worry is that I have six objectives but five research questions and hypotheses. Am I correct or they must all be the same in times of numbers? Thank you

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Thank you, this information helped me so much.

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Research proposal or statement of purpose.

Second only to the Personal Statement, is your Research/Project Proposal or Purpose Statement, which you can also expect to include in nearly every national scholarship or fellowship application.  And, you can certainly anticipate some variation of this particular kind of statement to be an expected part of your graduate school applications as well.  As with your Personal Statement, it needs to reflect something of you but with a much more specific focus on your academic plans and preparation.  A Purpose Statement will also be relatively short, at most two-pages in length, and is your opportunity to make a well-substantiated case for what you are proposing to do in the future. Most students will find the Purpose Statement, Research or Project Proposal surprisingly comfortable to write as opposed to the Personal Statement because it is expected that your Purpose Statement is written from a largely academic focus.  Your statement should include the following:

  • A clear, early (as in the first sentence or two) introduction of what you intend to do and/or study;
  • A well-substantiated (through your CV, transcripts, other essays, writing sample, and letters  of recommendation) case for your exceptional preparation for what you are proposing to pursue and/or study;
  • A description of the institution, program, department, research group, faculty and resources that you are interested in being a part of and engaging with in your advanced studies.  Note: the more specific, the better.  It is appropriate, perhaps even expected, to name the individual faculty you would like to work with and make every effort to contact those individuals in advance of submitting your application.  Keep in mind that you are making a case for the following:
  • Why you have to be at that particular location or institution;
  • With whom you must study in order to be most successful in your efforts;
  • What resources will support and sustain your efforts (research and lab facilities, archives, special collections, field-work opportunities, etc.

In short, try to convince your reader that what you are proposing to research or work on can only be done in that particular part of the world and that you, simply, must be there to be the most successful. 

As with your Personal Statement, the more time you devote to careful planning, thought, and writing, the stronger your Purpose Statement will be.  Make sure to ask your faculty mentors and advisors to review your Purpose Statement and/or Research Proposal as they will be able to best guide you in refining your subject and even providing you with further contacts and resources.  Give yourself time to revise, edit, and revise some more. 

NOTE: Some national scholarship and fellowship opportunities require an actual Research Essay ( Goldwater  and the National Science Foundation Graduate Research Fellowship ).  In this case, expect to submit a very detailed description of your undergraduate research efforts and how you expect to see the work continue in the coming years.  Successful Goldwater research essays often include graphs, charts, notes and bibliographies to give evidence not only to the quality of the research but also to the quality of the students’ ability to put it in writing. 

The Fulbright U.S. Student Program’s research- and study-grants also requires a similar effort in crafting a highly specific project-proposal based on what an applicant intends to pursue in a foreign country.  The proposal needs to be a specific and targeted articulation on research and project plans while still attending to the Fulbright’s ultimate concern of cultural exchange. 

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A Practical Guide to Writing Quantitative and Qualitative Research Questions and Hypotheses in Scholarly Articles

Edward barroga.

1 Department of General Education, Graduate School of Nursing Science, St. Luke’s International University, Tokyo, Japan.

Glafera Janet Matanguihan

2 Department of Biological Sciences, Messiah University, Mechanicsburg, PA, USA.

The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. Consequently, these objectives determine the study design and research outcome. The development of research questions is a process based on knowledge of current trends, cutting-edge studies, and technological advances in the research field. Excellent research questions are focused and require a comprehensive literature search and in-depth understanding of the problem being investigated. Initially, research questions may be written as descriptive questions which could be developed into inferential questions. These questions must be specific and concise to provide a clear foundation for developing hypotheses. Hypotheses are more formal predictions about the research outcomes. These specify the possible results that may or may not be expected regarding the relationship between groups. Thus, research questions and hypotheses clarify the main purpose and specific objectives of the study, which in turn dictate the design of the study, its direction, and outcome. Studies developed from good research questions and hypotheses will have trustworthy outcomes with wide-ranging social and health implications.

INTRODUCTION

Scientific research is usually initiated by posing evidenced-based research questions which are then explicitly restated as hypotheses. 1 , 2 The hypotheses provide directions to guide the study, solutions, explanations, and expected results. 3 , 4 Both research questions and hypotheses are essentially formulated based on conventional theories and real-world processes, which allow the inception of novel studies and the ethical testing of ideas. 5 , 6

It is crucial to have knowledge of both quantitative and qualitative research 2 as both types of research involve writing research questions and hypotheses. 7 However, these crucial elements of research are sometimes overlooked; if not overlooked, then framed without the forethought and meticulous attention it needs. Planning and careful consideration are needed when developing quantitative or qualitative research, particularly when conceptualizing research questions and hypotheses. 4

There is a continuing need to support researchers in the creation of innovative research questions and hypotheses, as well as for journal articles that carefully review these elements. 1 When research questions and hypotheses are not carefully thought of, unethical studies and poor outcomes usually ensue. Carefully formulated research questions and hypotheses define well-founded objectives, which in turn determine the appropriate design, course, and outcome of the study. This article then aims to discuss in detail the various aspects of crafting research questions and hypotheses, with the goal of guiding researchers as they develop their own. Examples from the authors and peer-reviewed scientific articles in the healthcare field are provided to illustrate key points.

DEFINITIONS AND RELATIONSHIP OF RESEARCH QUESTIONS AND HYPOTHESES

A research question is what a study aims to answer after data analysis and interpretation. The answer is written in length in the discussion section of the paper. Thus, the research question gives a preview of the different parts and variables of the study meant to address the problem posed in the research question. 1 An excellent research question clarifies the research writing while facilitating understanding of the research topic, objective, scope, and limitations of the study. 5

On the other hand, a research hypothesis is an educated statement of an expected outcome. This statement is based on background research and current knowledge. 8 , 9 The research hypothesis makes a specific prediction about a new phenomenon 10 or a formal statement on the expected relationship between an independent variable and a dependent variable. 3 , 11 It provides a tentative answer to the research question to be tested or explored. 4

Hypotheses employ reasoning to predict a theory-based outcome. 10 These can also be developed from theories by focusing on components of theories that have not yet been observed. 10 The validity of hypotheses is often based on the testability of the prediction made in a reproducible experiment. 8

Conversely, hypotheses can also be rephrased as research questions. Several hypotheses based on existing theories and knowledge may be needed to answer a research question. Developing ethical research questions and hypotheses creates a research design that has logical relationships among variables. These relationships serve as a solid foundation for the conduct of the study. 4 , 11 Haphazardly constructed research questions can result in poorly formulated hypotheses and improper study designs, leading to unreliable results. Thus, the formulations of relevant research questions and verifiable hypotheses are crucial when beginning research. 12

CHARACTERISTICS OF GOOD RESEARCH QUESTIONS AND HYPOTHESES

Excellent research questions are specific and focused. These integrate collective data and observations to confirm or refute the subsequent hypotheses. Well-constructed hypotheses are based on previous reports and verify the research context. These are realistic, in-depth, sufficiently complex, and reproducible. More importantly, these hypotheses can be addressed and tested. 13

There are several characteristics of well-developed hypotheses. Good hypotheses are 1) empirically testable 7 , 10 , 11 , 13 ; 2) backed by preliminary evidence 9 ; 3) testable by ethical research 7 , 9 ; 4) based on original ideas 9 ; 5) have evidenced-based logical reasoning 10 ; and 6) can be predicted. 11 Good hypotheses can infer ethical and positive implications, indicating the presence of a relationship or effect relevant to the research theme. 7 , 11 These are initially developed from a general theory and branch into specific hypotheses by deductive reasoning. In the absence of a theory to base the hypotheses, inductive reasoning based on specific observations or findings form more general hypotheses. 10

TYPES OF RESEARCH QUESTIONS AND HYPOTHESES

Research questions and hypotheses are developed according to the type of research, which can be broadly classified into quantitative and qualitative research. We provide a summary of the types of research questions and hypotheses under quantitative and qualitative research categories in Table 1 .

Research questions in quantitative research

In quantitative research, research questions inquire about the relationships among variables being investigated and are usually framed at the start of the study. These are precise and typically linked to the subject population, dependent and independent variables, and research design. 1 Research questions may also attempt to describe the behavior of a population in relation to one or more variables, or describe the characteristics of variables to be measured ( descriptive research questions ). 1 , 5 , 14 These questions may also aim to discover differences between groups within the context of an outcome variable ( comparative research questions ), 1 , 5 , 14 or elucidate trends and interactions among variables ( relationship research questions ). 1 , 5 We provide examples of descriptive, comparative, and relationship research questions in quantitative research in Table 2 .

Hypotheses in quantitative research

In quantitative research, hypotheses predict the expected relationships among variables. 15 Relationships among variables that can be predicted include 1) between a single dependent variable and a single independent variable ( simple hypothesis ) or 2) between two or more independent and dependent variables ( complex hypothesis ). 4 , 11 Hypotheses may also specify the expected direction to be followed and imply an intellectual commitment to a particular outcome ( directional hypothesis ) 4 . On the other hand, hypotheses may not predict the exact direction and are used in the absence of a theory, or when findings contradict previous studies ( non-directional hypothesis ). 4 In addition, hypotheses can 1) define interdependency between variables ( associative hypothesis ), 4 2) propose an effect on the dependent variable from manipulation of the independent variable ( causal hypothesis ), 4 3) state a negative relationship between two variables ( null hypothesis ), 4 , 11 , 15 4) replace the working hypothesis if rejected ( alternative hypothesis ), 15 explain the relationship of phenomena to possibly generate a theory ( working hypothesis ), 11 5) involve quantifiable variables that can be tested statistically ( statistical hypothesis ), 11 6) or express a relationship whose interlinks can be verified logically ( logical hypothesis ). 11 We provide examples of simple, complex, directional, non-directional, associative, causal, null, alternative, working, statistical, and logical hypotheses in quantitative research, as well as the definition of quantitative hypothesis-testing research in Table 3 .

Research questions in qualitative research

Unlike research questions in quantitative research, research questions in qualitative research are usually continuously reviewed and reformulated. The central question and associated subquestions are stated more than the hypotheses. 15 The central question broadly explores a complex set of factors surrounding the central phenomenon, aiming to present the varied perspectives of participants. 15

There are varied goals for which qualitative research questions are developed. These questions can function in several ways, such as to 1) identify and describe existing conditions ( contextual research question s); 2) describe a phenomenon ( descriptive research questions ); 3) assess the effectiveness of existing methods, protocols, theories, or procedures ( evaluation research questions ); 4) examine a phenomenon or analyze the reasons or relationships between subjects or phenomena ( explanatory research questions ); or 5) focus on unknown aspects of a particular topic ( exploratory research questions ). 5 In addition, some qualitative research questions provide new ideas for the development of theories and actions ( generative research questions ) or advance specific ideologies of a position ( ideological research questions ). 1 Other qualitative research questions may build on a body of existing literature and become working guidelines ( ethnographic research questions ). Research questions may also be broadly stated without specific reference to the existing literature or a typology of questions ( phenomenological research questions ), may be directed towards generating a theory of some process ( grounded theory questions ), or may address a description of the case and the emerging themes ( qualitative case study questions ). 15 We provide examples of contextual, descriptive, evaluation, explanatory, exploratory, generative, ideological, ethnographic, phenomenological, grounded theory, and qualitative case study research questions in qualitative research in Table 4 , and the definition of qualitative hypothesis-generating research in Table 5 .

Qualitative studies usually pose at least one central research question and several subquestions starting with How or What . These research questions use exploratory verbs such as explore or describe . These also focus on one central phenomenon of interest, and may mention the participants and research site. 15

Hypotheses in qualitative research

Hypotheses in qualitative research are stated in the form of a clear statement concerning the problem to be investigated. Unlike in quantitative research where hypotheses are usually developed to be tested, qualitative research can lead to both hypothesis-testing and hypothesis-generating outcomes. 2 When studies require both quantitative and qualitative research questions, this suggests an integrative process between both research methods wherein a single mixed-methods research question can be developed. 1

FRAMEWORKS FOR DEVELOPING RESEARCH QUESTIONS AND HYPOTHESES

Research questions followed by hypotheses should be developed before the start of the study. 1 , 12 , 14 It is crucial to develop feasible research questions on a topic that is interesting to both the researcher and the scientific community. This can be achieved by a meticulous review of previous and current studies to establish a novel topic. Specific areas are subsequently focused on to generate ethical research questions. The relevance of the research questions is evaluated in terms of clarity of the resulting data, specificity of the methodology, objectivity of the outcome, depth of the research, and impact of the study. 1 , 5 These aspects constitute the FINER criteria (i.e., Feasible, Interesting, Novel, Ethical, and Relevant). 1 Clarity and effectiveness are achieved if research questions meet the FINER criteria. In addition to the FINER criteria, Ratan et al. described focus, complexity, novelty, feasibility, and measurability for evaluating the effectiveness of research questions. 14

The PICOT and PEO frameworks are also used when developing research questions. 1 The following elements are addressed in these frameworks, PICOT: P-population/patients/problem, I-intervention or indicator being studied, C-comparison group, O-outcome of interest, and T-timeframe of the study; PEO: P-population being studied, E-exposure to preexisting conditions, and O-outcome of interest. 1 Research questions are also considered good if these meet the “FINERMAPS” framework: Feasible, Interesting, Novel, Ethical, Relevant, Manageable, Appropriate, Potential value/publishable, and Systematic. 14

As we indicated earlier, research questions and hypotheses that are not carefully formulated result in unethical studies or poor outcomes. To illustrate this, we provide some examples of ambiguous research question and hypotheses that result in unclear and weak research objectives in quantitative research ( Table 6 ) 16 and qualitative research ( Table 7 ) 17 , and how to transform these ambiguous research question(s) and hypothesis(es) into clear and good statements.

a These statements were composed for comparison and illustrative purposes only.

b These statements are direct quotes from Higashihara and Horiuchi. 16

a This statement is a direct quote from Shimoda et al. 17

The other statements were composed for comparison and illustrative purposes only.

CONSTRUCTING RESEARCH QUESTIONS AND HYPOTHESES

To construct effective research questions and hypotheses, it is very important to 1) clarify the background and 2) identify the research problem at the outset of the research, within a specific timeframe. 9 Then, 3) review or conduct preliminary research to collect all available knowledge about the possible research questions by studying theories and previous studies. 18 Afterwards, 4) construct research questions to investigate the research problem. Identify variables to be accessed from the research questions 4 and make operational definitions of constructs from the research problem and questions. Thereafter, 5) construct specific deductive or inductive predictions in the form of hypotheses. 4 Finally, 6) state the study aims . This general flow for constructing effective research questions and hypotheses prior to conducting research is shown in Fig. 1 .

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Research questions are used more frequently in qualitative research than objectives or hypotheses. 3 These questions seek to discover, understand, explore or describe experiences by asking “What” or “How.” The questions are open-ended to elicit a description rather than to relate variables or compare groups. The questions are continually reviewed, reformulated, and changed during the qualitative study. 3 Research questions are also used more frequently in survey projects than hypotheses in experiments in quantitative research to compare variables and their relationships.

Hypotheses are constructed based on the variables identified and as an if-then statement, following the template, ‘If a specific action is taken, then a certain outcome is expected.’ At this stage, some ideas regarding expectations from the research to be conducted must be drawn. 18 Then, the variables to be manipulated (independent) and influenced (dependent) are defined. 4 Thereafter, the hypothesis is stated and refined, and reproducible data tailored to the hypothesis are identified, collected, and analyzed. 4 The hypotheses must be testable and specific, 18 and should describe the variables and their relationships, the specific group being studied, and the predicted research outcome. 18 Hypotheses construction involves a testable proposition to be deduced from theory, and independent and dependent variables to be separated and measured separately. 3 Therefore, good hypotheses must be based on good research questions constructed at the start of a study or trial. 12

In summary, research questions are constructed after establishing the background of the study. Hypotheses are then developed based on the research questions. Thus, it is crucial to have excellent research questions to generate superior hypotheses. In turn, these would determine the research objectives and the design of the study, and ultimately, the outcome of the research. 12 Algorithms for building research questions and hypotheses are shown in Fig. 2 for quantitative research and in Fig. 3 for qualitative research.

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EXAMPLES OF RESEARCH QUESTIONS FROM PUBLISHED ARTICLES

  • EXAMPLE 1. Descriptive research question (quantitative research)
  • - Presents research variables to be assessed (distinct phenotypes and subphenotypes)
  • “BACKGROUND: Since COVID-19 was identified, its clinical and biological heterogeneity has been recognized. Identifying COVID-19 phenotypes might help guide basic, clinical, and translational research efforts.
  • RESEARCH QUESTION: Does the clinical spectrum of patients with COVID-19 contain distinct phenotypes and subphenotypes? ” 19
  • EXAMPLE 2. Relationship research question (quantitative research)
  • - Shows interactions between dependent variable (static postural control) and independent variable (peripheral visual field loss)
  • “Background: Integration of visual, vestibular, and proprioceptive sensations contributes to postural control. People with peripheral visual field loss have serious postural instability. However, the directional specificity of postural stability and sensory reweighting caused by gradual peripheral visual field loss remain unclear.
  • Research question: What are the effects of peripheral visual field loss on static postural control ?” 20
  • EXAMPLE 3. Comparative research question (quantitative research)
  • - Clarifies the difference among groups with an outcome variable (patients enrolled in COMPERA with moderate PH or severe PH in COPD) and another group without the outcome variable (patients with idiopathic pulmonary arterial hypertension (IPAH))
  • “BACKGROUND: Pulmonary hypertension (PH) in COPD is a poorly investigated clinical condition.
  • RESEARCH QUESTION: Which factors determine the outcome of PH in COPD?
  • STUDY DESIGN AND METHODS: We analyzed the characteristics and outcome of patients enrolled in the Comparative, Prospective Registry of Newly Initiated Therapies for Pulmonary Hypertension (COMPERA) with moderate or severe PH in COPD as defined during the 6th PH World Symposium who received medical therapy for PH and compared them with patients with idiopathic pulmonary arterial hypertension (IPAH) .” 21
  • EXAMPLE 4. Exploratory research question (qualitative research)
  • - Explores areas that have not been fully investigated (perspectives of families and children who receive care in clinic-based child obesity treatment) to have a deeper understanding of the research problem
  • “Problem: Interventions for children with obesity lead to only modest improvements in BMI and long-term outcomes, and data are limited on the perspectives of families of children with obesity in clinic-based treatment. This scoping review seeks to answer the question: What is known about the perspectives of families and children who receive care in clinic-based child obesity treatment? This review aims to explore the scope of perspectives reported by families of children with obesity who have received individualized outpatient clinic-based obesity treatment.” 22
  • EXAMPLE 5. Relationship research question (quantitative research)
  • - Defines interactions between dependent variable (use of ankle strategies) and independent variable (changes in muscle tone)
  • “Background: To maintain an upright standing posture against external disturbances, the human body mainly employs two types of postural control strategies: “ankle strategy” and “hip strategy.” While it has been reported that the magnitude of the disturbance alters the use of postural control strategies, it has not been elucidated how the level of muscle tone, one of the crucial parameters of bodily function, determines the use of each strategy. We have previously confirmed using forward dynamics simulations of human musculoskeletal models that an increased muscle tone promotes the use of ankle strategies. The objective of the present study was to experimentally evaluate a hypothesis: an increased muscle tone promotes the use of ankle strategies. Research question: Do changes in the muscle tone affect the use of ankle strategies ?” 23

EXAMPLES OF HYPOTHESES IN PUBLISHED ARTICLES

  • EXAMPLE 1. Working hypothesis (quantitative research)
  • - A hypothesis that is initially accepted for further research to produce a feasible theory
  • “As fever may have benefit in shortening the duration of viral illness, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response when taken during the early stages of COVID-19 illness .” 24
  • “In conclusion, it is plausible to hypothesize that the antipyretic efficacy of ibuprofen may be hindering the benefits of a fever response . The difference in perceived safety of these agents in COVID-19 illness could be related to the more potent efficacy to reduce fever with ibuprofen compared to acetaminophen. Compelling data on the benefit of fever warrant further research and review to determine when to treat or withhold ibuprofen for early stage fever for COVID-19 and other related viral illnesses .” 24
  • EXAMPLE 2. Exploratory hypothesis (qualitative research)
  • - Explores particular areas deeper to clarify subjective experience and develop a formal hypothesis potentially testable in a future quantitative approach
  • “We hypothesized that when thinking about a past experience of help-seeking, a self distancing prompt would cause increased help-seeking intentions and more favorable help-seeking outcome expectations .” 25
  • “Conclusion
  • Although a priori hypotheses were not supported, further research is warranted as results indicate the potential for using self-distancing approaches to increasing help-seeking among some people with depressive symptomatology.” 25
  • EXAMPLE 3. Hypothesis-generating research to establish a framework for hypothesis testing (qualitative research)
  • “We hypothesize that compassionate care is beneficial for patients (better outcomes), healthcare systems and payers (lower costs), and healthcare providers (lower burnout). ” 26
  • Compassionomics is the branch of knowledge and scientific study of the effects of compassionate healthcare. Our main hypotheses are that compassionate healthcare is beneficial for (1) patients, by improving clinical outcomes, (2) healthcare systems and payers, by supporting financial sustainability, and (3) HCPs, by lowering burnout and promoting resilience and well-being. The purpose of this paper is to establish a scientific framework for testing the hypotheses above . If these hypotheses are confirmed through rigorous research, compassionomics will belong in the science of evidence-based medicine, with major implications for all healthcare domains.” 26
  • EXAMPLE 4. Statistical hypothesis (quantitative research)
  • - An assumption is made about the relationship among several population characteristics ( gender differences in sociodemographic and clinical characteristics of adults with ADHD ). Validity is tested by statistical experiment or analysis ( chi-square test, Students t-test, and logistic regression analysis)
  • “Our research investigated gender differences in sociodemographic and clinical characteristics of adults with ADHD in a Japanese clinical sample. Due to unique Japanese cultural ideals and expectations of women's behavior that are in opposition to ADHD symptoms, we hypothesized that women with ADHD experience more difficulties and present more dysfunctions than men . We tested the following hypotheses: first, women with ADHD have more comorbidities than men with ADHD; second, women with ADHD experience more social hardships than men, such as having less full-time employment and being more likely to be divorced.” 27
  • “Statistical Analysis
  • ( text omitted ) Between-gender comparisons were made using the chi-squared test for categorical variables and Students t-test for continuous variables…( text omitted ). A logistic regression analysis was performed for employment status, marital status, and comorbidity to evaluate the independent effects of gender on these dependent variables.” 27

EXAMPLES OF HYPOTHESIS AS WRITTEN IN PUBLISHED ARTICLES IN RELATION TO OTHER PARTS

  • EXAMPLE 1. Background, hypotheses, and aims are provided
  • “Pregnant women need skilled care during pregnancy and childbirth, but that skilled care is often delayed in some countries …( text omitted ). The focused antenatal care (FANC) model of WHO recommends that nurses provide information or counseling to all pregnant women …( text omitted ). Job aids are visual support materials that provide the right kind of information using graphics and words in a simple and yet effective manner. When nurses are not highly trained or have many work details to attend to, these job aids can serve as a content reminder for the nurses and can be used for educating their patients (Jennings, Yebadokpo, Affo, & Agbogbe, 2010) ( text omitted ). Importantly, additional evidence is needed to confirm how job aids can further improve the quality of ANC counseling by health workers in maternal care …( text omitted )” 28
  • “ This has led us to hypothesize that the quality of ANC counseling would be better if supported by job aids. Consequently, a better quality of ANC counseling is expected to produce higher levels of awareness concerning the danger signs of pregnancy and a more favorable impression of the caring behavior of nurses .” 28
  • “This study aimed to examine the differences in the responses of pregnant women to a job aid-supported intervention during ANC visit in terms of 1) their understanding of the danger signs of pregnancy and 2) their impression of the caring behaviors of nurses to pregnant women in rural Tanzania.” 28
  • EXAMPLE 2. Background, hypotheses, and aims are provided
  • “We conducted a two-arm randomized controlled trial (RCT) to evaluate and compare changes in salivary cortisol and oxytocin levels of first-time pregnant women between experimental and control groups. The women in the experimental group touched and held an infant for 30 min (experimental intervention protocol), whereas those in the control group watched a DVD movie of an infant (control intervention protocol). The primary outcome was salivary cortisol level and the secondary outcome was salivary oxytocin level.” 29
  • “ We hypothesize that at 30 min after touching and holding an infant, the salivary cortisol level will significantly decrease and the salivary oxytocin level will increase in the experimental group compared with the control group .” 29
  • EXAMPLE 3. Background, aim, and hypothesis are provided
  • “In countries where the maternal mortality ratio remains high, antenatal education to increase Birth Preparedness and Complication Readiness (BPCR) is considered one of the top priorities [1]. BPCR includes birth plans during the antenatal period, such as the birthplace, birth attendant, transportation, health facility for complications, expenses, and birth materials, as well as family coordination to achieve such birth plans. In Tanzania, although increasing, only about half of all pregnant women attend an antenatal clinic more than four times [4]. Moreover, the information provided during antenatal care (ANC) is insufficient. In the resource-poor settings, antenatal group education is a potential approach because of the limited time for individual counseling at antenatal clinics.” 30
  • “This study aimed to evaluate an antenatal group education program among pregnant women and their families with respect to birth-preparedness and maternal and infant outcomes in rural villages of Tanzania.” 30
  • “ The study hypothesis was if Tanzanian pregnant women and their families received a family-oriented antenatal group education, they would (1) have a higher level of BPCR, (2) attend antenatal clinic four or more times, (3) give birth in a health facility, (4) have less complications of women at birth, and (5) have less complications and deaths of infants than those who did not receive the education .” 30

Research questions and hypotheses are crucial components to any type of research, whether quantitative or qualitative. These questions should be developed at the very beginning of the study. Excellent research questions lead to superior hypotheses, which, like a compass, set the direction of research, and can often determine the successful conduct of the study. Many research studies have floundered because the development of research questions and subsequent hypotheses was not given the thought and meticulous attention needed. The development of research questions and hypotheses is an iterative process based on extensive knowledge of the literature and insightful grasp of the knowledge gap. Focused, concise, and specific research questions provide a strong foundation for constructing hypotheses which serve as formal predictions about the research outcomes. Research questions and hypotheses are crucial elements of research that should not be overlooked. They should be carefully thought of and constructed when planning research. This avoids unethical studies and poor outcomes by defining well-founded objectives that determine the design, course, and outcome of the study.

Disclosure: The authors have no potential conflicts of interest to disclose.

Author Contributions:

  • Conceptualization: Barroga E, Matanguihan GJ.
  • Methodology: Barroga E, Matanguihan GJ.
  • Writing - original draft: Barroga E, Matanguihan GJ.
  • Writing - review & editing: Barroga E, Matanguihan GJ.

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Writing a Manifesto | How To

How to Write a Purpose Statement, with Examples

James D. Ludema & Amber A. Johnson May 1, 2017 Change , Leadership , Values-Driven Leaders

Writing a purpose statement doesn’t have to be reserved for life-changing events. Learn how to write a purpose statement or aspirational statement for your current project, and see how it shifts your thinking and jumpstarts your strategy.

Writing a Manifesto | How To

Purpose statements are public declarations of your intention around a topic or idea. We often think of them as weighty subjects, reserved for politics or life-changing decisions. But in our consulting work we teach executives to write purpose statements for the projects they lead. Sometimes we call them aspirational statements, or provocative propositions. You can choose the language that’s comfortable for you. Regardless, the purpose statement format can be simple and doesn’t have to take long to write. We think you’ll find the results will ripple through your organization.

Here’s how to write a statement for your initiatives, and some samples we find compelling and inspiring.

Editor’s note: To our surprise, this article has become one of our most read. We’re glad so many people find it useful. Please note, however, that we are unable to provide individual advice on drafting purpose statements. If you are interested in our consulting services, please see Programs > Consulting.

How to Write a Purpose Statement: Characteristics of

Purpose statements are most compelling when they are written in the present tense, as if though the desired outcome is already happening. We find the best examples have three characteristics:

  • They are provocative. Purpose statements are powerful because they interrupt the status quo. The language of your  aspirational statement should stretch and challenge what currently exists. This is why we sometimes call them “provocative propositions.”
  • They are grounded. At the same time, purpose statements cannot be fanciful. They have to be grounded in reality and built upon the strengths of the people, team or product they advance.
  • They are really desired. Finally, purpose statements generate results when they reflect something that is truly desired. It’s no use to write a manifesto for something that doesn’t excite emotion or meet a real need. A purpose statement is meant to motivate; motivation begins with desire.

How to Write a Purpose Statement: Four Steps to Your First Draft

With the three characteristics (above) in mind, it’s now time to write a first draft of your statement. Formats vary and there is no set length. As you’ll see from the examples we provide below, powerful statements can be quite short. (Sometimes that’s even better, as shorter explanations are more memorable.)

Consider gathering a few colleagues to join you in writing a purpose statement: working together to draft your statement will likely lead to stronger content, and will cement each participant’s commitment to the goal you espouse. Whether working in a group or alone, follow these steps:

  • First, hold a brainstorming session to identify what you truly want. If working in a group, we recommend writing your project’s name on a flip chart paper hung on the wall, then giving each participant a stack of Post It Notes. Write individual ideas on your sticky note, and hang them on the flip chart paper. Continue for 15 minutes or more, until the paper is covered in ideas. If working alone, you can brainstorm on a notepad or on your computer. However, we recommend trying the Post It Note approach even when working individually – you’ll see why in the next step.
  • Next, identify the most compelling and desired aspects of the future you want. Some of the ideas you brainstormed will seem more powerful, more inspirational, or more visionary than the others. Rearrange the Post It Notes to group those ideas together. Think of these items as the key “ingredients” you would like to see represented in the statement for your initiative. Once you’ve rearranged the ideas, ask these questions: Are they provocative? Grounded? Desired? Revise accordingly. (At this point, you can remove all the Post It Notes that didn’t make the final cut, but don’t throw them away. They can be a great resource for next-level thinking for the initiative.)
  • Now, create a first draft of your aspirational statement. Try to write two or three killer sentences that really capture the concept, rather than pages of text that outlines it in details. As you write, revisit the characteristics to make sure your language is provocative, grounded, and desired. Draft your sentences in the present tense, as if it were already happening.

Purpose Statement Examples

Does the idea of writing a statement still seem too daunting? The following examples may share how simple the process, and outcome can be. In each case, the relatively simple language and concepts resulted in powerful changes for the individual or organization.

Example 1: Setting a New Personal Direction

In this example, a senior leader wanted to work toward becoming a more positive influence in her professional and personal life. She followed a similar process as outlined above to write a statement that reflected who she wanted to become. As you read the short statement below, consider how the individual used the present tense:

I am a mold-breaker. Each day at work, I help my colleagues raise their horizon by asking positively powerful questions that inspire and point us toward a better future. I turn negativity into inspiring dreams for the future and then equip my team with the resources they need to get the job done. At home, I support my family through a belief in the best of who they are. My kids know they are deeply loved; my spouse feels appreciated every day – I know his strengths, I see the best in him, I am eager to live out the future we’ve designed together.

Example 2: Creating a New Organization

This example looks at a broader challenge: launching a significant new program through our Center.

In this case, our team wrote the statement with very specific goals in mind. As you read, consider how the new vision is established on the strengths the organization has exhibited in the past.

We are changing the way business is done and the way leadership is taught in business schools around the country and around the world, all from a values-driven perspective. Our  Master of Science in Values-Driven Leadership (MSVDL) Program  is the newest example of how our center makes innovative, values-driven leadership education accessible to business leaders. The program is a digital-gaming-based program, benchmarked against the world’s best leadership programs. It is tailored for managers and executives, offered in multiple formats, and has a modular, stackable design so it can be used with companies in executive education. 

Example 3: Defining What We Mean By Our Corporate Values

In our final example, we share how aspirational statements can be used to define corporate values. This example comes from a regional non-profit who wanted their diverse workforce to have a shared understanding of the seven core values the organization identified. Team members used a process similar to the one outlined above to create short statements for each value. Here we share an example that was offered to the participants. As you read it, consider how it is short but compelling, and how it challenges team members to think differently about their work.

Core Value: Creativity We live and breathe creativity: we find creative solutions to problems, bring new ideas to familiar programs, and celebrate the unique and colorful people with whom we work.

Why Purpose Statements Matter

We often use the phrase “words create worlds” to describe a phenomena we’ve observed: once groups get the right language around a project or initiative, the strategy, planning, and execution of that initiative becomes much easier. The words (in this case, your manifesto) created the world (your initiative). Statements help clarify what you really want; they align team members and inspire action; they empower and elevate.

Authors Jim Ludema, Ph.D. , and Amber Johnson teach writing provocative propositions as part of the Center for Values-Driven Leadership’s Appreciative Inquiry Executive Workshop Series . Jim is the co-founder and director of the Center and a professor of global leadership. Amber is the Center’s chief communications officer and senior research associate.

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  • Research Objectives | Definition & Examples

Research Objectives | Definition & Examples

Published on July 12, 2022 by Eoghan Ryan . Revised on November 20, 2023.

Research objectives describe what your research is trying to achieve and explain why you are pursuing it. They summarize the approach and purpose of your project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement . They should:

  • Establish the scope and depth of your project
  • Contribute to your research design
  • Indicate how your project will contribute to existing knowledge

Table of contents

What is a research objective, why are research objectives important, how to write research aims and objectives, smart research objectives, other interesting articles, frequently asked questions about research objectives.

Research objectives describe what your research project intends to accomplish. They should guide every step of the research process , including how you collect data , build your argument , and develop your conclusions .

Your research objectives may evolve slightly as your research progresses, but they should always line up with the research carried out and the actual content of your paper.

Research aims

A distinction is often made between research objectives and research aims.

A research aim typically refers to a broad statement indicating the general purpose of your research project. It should appear at the end of your problem statement, before your research objectives.

Your research objectives are more specific than your research aim and indicate the particular focus and approach of your project. Though you will only have one research aim, you will likely have several research objectives.

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Research objectives are important because they:

  • Establish the scope and depth of your project: This helps you avoid unnecessary research. It also means that your research methods and conclusions can easily be evaluated .
  • Contribute to your research design: When you know what your objectives are, you have a clearer idea of what methods are most appropriate for your research.
  • Indicate how your project will contribute to extant research: They allow you to display your knowledge of up-to-date research, employ or build on current research methods, and attempt to contribute to recent debates.

Once you’ve established a research problem you want to address, you need to decide how you will address it. This is where your research aim and objectives come in.

Step 1: Decide on a general aim

Your research aim should reflect your research problem and should be relatively broad.

Step 2: Decide on specific objectives

Break down your aim into a limited number of steps that will help you resolve your research problem. What specific aspects of the problem do you want to examine or understand?

Step 3: Formulate your aims and objectives

Once you’ve established your research aim and objectives, you need to explain them clearly and concisely to the reader.

You’ll lay out your aims and objectives at the end of your problem statement, which appears in your introduction. Frame them as clear declarative statements, and use appropriate verbs to accurately characterize the work that you will carry out.

The acronym “SMART” is commonly used in relation to research objectives. It states that your objectives should be:

  • Specific: Make sure your objectives aren’t overly vague. Your research needs to be clearly defined in order to get useful results.
  • Measurable: Know how you’ll measure whether your objectives have been achieved.
  • Achievable: Your objectives may be challenging, but they should be feasible. Make sure that relevant groundwork has been done on your topic or that relevant primary or secondary sources exist. Also ensure that you have access to relevant research facilities (labs, library resources , research databases , etc.).
  • Relevant: Make sure that they directly address the research problem you want to work on and that they contribute to the current state of research in your field.
  • Time-based: Set clear deadlines for objectives to ensure that the project stays on track.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Methodology

  • Sampling methods
  • Simple random sampling
  • Stratified sampling
  • Cluster sampling
  • Likert scales
  • Reproducibility

 Statistics

  • Null hypothesis
  • Statistical power
  • Probability distribution
  • Effect size
  • Poisson distribution

Research bias

  • Optimism bias
  • Cognitive bias
  • Implicit bias
  • Hawthorne effect
  • Anchoring bias
  • Explicit bias

Research objectives describe what you intend your research project to accomplish.

They summarize the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

Your research objectives indicate how you’ll try to address your research problem and should be specific:

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement .

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement , before your research objectives.

Research objectives are more specific than your research aim. They indicate the specific ways you’ll address the overarching aim.

Scope of research is determined at the beginning of your research process , prior to the data collection stage. Sometimes called “scope of study,” your scope delineates what will and will not be covered in your project. It helps you focus your work and your time, ensuring that you’ll be able to achieve your goals and outcomes.

Defining a scope can be very useful in any research project, from a research proposal to a thesis or dissertation . A scope is needed for all types of research: quantitative , qualitative , and mixed methods .

To define your scope of research, consider the following:

  • Budget constraints or any specifics of grant funding
  • Your proposed timeline and duration
  • Specifics about your population of study, your proposed sample size , and the research methodology you’ll pursue
  • Any inclusion and exclusion criteria
  • Any anticipated control , extraneous , or confounding variables that could bias your research if not accounted for properly.

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Graduate School Applications: Writing a Research Statement

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The research statement is a common component of a potential candidate’s application for post-undergraduate study. This may include applications for graduate programs, post-doctoral fellowships, or faculty positions. The research statement is often the primary way that a committee determines if a candidate’s interests and past experience make them a good fit for their program/institution.

What is a Research Statement?

A research statement is a short document that provides a brief history of your past research experience, the current state of your research, and the future work you intend to complete.

What Should It Look Like?

Research statements are generally one to two single-spaced pages. You should be sure to thoroughly read and follow the length and content requirements for each individual application.

Your research statement should situate your work within the larger context of your field and show how your works contributes to, complicates, or counters other work being done. It should be written for an audience of other professionals in your field.

What Should It Include?

Your statement should start by articulating the broader field that you are working within and the larger question or questions that you are interested in answering. It should then move to articulate your specific interest.

The body of your statement should include a brief history of your past research . What questions did you initially set out to answer in your research project? What did you find? How did it contribute to your field? (i.e. did it lead to academic publications, conferences, or collaborations?). How did your past research propel you forward?

It should also address your present research . What questions are you actively trying to solve? What have you found so far? How are you connecting your research to the larger academic conversation? (i.e. do you have any publications under review, upcoming conferences, or other professional engagements?) What are the larger implications of your work?

Finally, it should describe the future trajectory on which you intend to take your research. What further questions do you want to solve? How do you intend to find answers to these questions? How can the institution to which you are applying help you in that process? What are the broader implications of your potential results?

Note: Make sure that the research project that you propose can be completed at the institution to which you are applying.

Other Considerations:

  • What is the primary question that you have tried to address over the course of your academic career? Why is this question important to the field? How has each stage of your work related to that question?
  • Include a few specific examples that show your success. What tangible solutions have you found to the question that you were trying to answer? How have your solutions impacted the larger field? Examples can include references to published findings, conference presentations, or other professional involvement.
  • Be confident about your skills and abilities. The research statement is your opportunity to sell yourself to an institution. Show that you are self-motivated and passionate about your project.

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what is a purpose statement in research example

Not sure what graduate schools are looking for in a statement of purpose? Looking at successful graduate school statement of purpose samples can help! In this guide, we’ll orient you to what makes a great statement of purpose or letter of intent for graduate school. Then we’ll provide you with four successful statement of purpose examples from our graduate school experts. We’ll also provide analysis of what makes them successful. Finally, we’ll direct you to even more helpful examples that you can find online!

The Graduate School Statement of Purpose: An Overview

A statement of purpose (also called a letter of intent or a research statement) introduces your interests and experience to the admissions committee. For research-focused programs, like most PhDs and many master’s degrees, your statement of purpose will focus primarily on your past research experience and plans. For more professionally-focused graduate programs, your statement of purpose will primarily discuss how your pursuit of this professional program relates to your past experiences, and how you will use the skills from the program in your future career.

A statement of purpose for grad school is also where you sell the admissions committee on why you belong in their program specifically. Why do you fit there, and how does what they offer fit your interests?

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What’s in a Great Grad School Statement of Purpose?

Here are the essential elements of a strong graduate school statement of purpose:

Clear Articulation of Goals and Interests

A strong statement of purpose will clearly and specifically lay out your goals in undertaking the program and what you hope to accomplish with the degree. Again, for a research-focused program, this will focus primarily on the research project(s) you want to undertake while you are there. For a more professional program, discuss what interests you within the professional field and what skills/knowledge you hope to gain through the program.

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You should be as specific as possible in discussing what interests you. Use examples of particular phenomena, tools, or situations that you find exciting. If you are vague or say that everything in the field interests you, you run the risk of seeming unfocused or not actually that passionate.

Don’t worry that being too specific will box you into a particular research area or subfield during your entire tenure in graduate school. Your program understands that interests change—they won’t be pulling out your research statement to cross-reference with your dissertation proposal!

Evidence of Past Experience and Success

A great graduate school statement of purpose will also show programs that you have already been successful. They want applicants that will be able to follow through on their research/professional plans!

To this end, you’ll need to provide evidence of how your background qualifies you to pursue this program and your specific interests in the field. You’ll probably discuss your undergraduate studies and any professional experience you have. But be sure to draw on specific, vivid examples.  You might draw on your thesis, major projects you’ve worked on, papers you have written/published, presentations you’ve given, mentors you’ve worked with, and so on. This gives admissions committees concrete evidence that you are qualified to undertake graduate study!

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Interest and Fit With the Program

The third essential ingredient to a great statement of purpose is to clearly lay out why you and the program are a good fit. You should be able to identify both specific reasons why your work fits with the program and why the program suits your work/interests! Are there particular professors you’d like to work with? Does the department have a strong tradition in a certain methodology or theory you’re interested in? Is there a particular facet to the curriculum that you’d like to experience?

Showing that you and the program are a match shows that you chose the program thoughtfully and have genuine interest in it. Programs want to admit students who aren’t just passionate about the field. They want students who are genuinely enthused about their specific program and positioned to get the most out of what they have to offer.

Strong Writing

The final essential piece of a strong statement of purpose or letter of intent is strong writing. Writing skills are important for all graduate programs. You’ll need to demonstrate that you can clearly and effectively communicate your ideas in a way that flows logically. Additionally, you should show that you know how to write in a way that is descriptive but concise. A statement of purpose shouldn’t ever be longer than two pages, even without a hard word limit.

Admissions committees for humanities programs may be a little more focused on writing style than admissions officers for STEM programs. But even in quantitative and science-focused fields, written communication skills are an essential part of graduate school. So a strong statement of purpose will always be effectively written. You’ll see this in our statement of purpose for graduate school samples.

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Real, Successful Statement of Purpose Samples

In this section, we’ll present four successful graduate school statement of purpose examples from our graduate school experts, along with a brief commentary on each statement. These statements come from a diverse selection of program types to show you how the core essentials of a statement of purpose can be implemented differently for different fields.

Note: identifying information for these statements have been changed—except for example four, which is my statement.

  • Statement of Purpose Sample One: Japanese Studies MA

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This statement of purpose is notable for its great use of space and its vivid descriptions. The author is able to cram a lot into about a page. She discusses how she came to her two primary research interests (and how they are connected). She integrates this discussion of her interests with information on her past experiences and qualifications for pursuing the course of study. Finally, she includes details on her goals in pursuing the program and components of the program that interest her. Her examples are specific and fleshed-out. There’s a lot very cleverly included in a small amount of page space!

Additionally, the language is very vivid. Phrases like “evocative and visceral” and “steadily unraveling,” are eye-catching and intriguing. They demonstrate that she has the writing skills necessary to pursue both graduate study and her interest in translation.

  • Statement of Purpose Sample Two: Music MM

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This sample is fairly long, although at 12 point Times New Roman it’s under two pages single-spaced. The length of this statement is partially due to the somewhat expansive nature of the prompt, which asks what role music has played in the applicant’s life “to date.” This invites applicants to speak more about experiences further in the past (in the childhood and teen years) than is typical for a statement of purpose. Given that this is for a master’s degree in music, this is logical; musical study is typically something that is undertaken at a fairly young age.

This statement does an excellent job describing the student’s past experiences with music in great detail. The descriptions of the student’s past compositions and experiences performing new music are particularly vivid and intriguing.

This statement also lays out and elaborates on specific goals the student hopes to pursue through the program, as well as features particular to the program that interest the student (like particular professors).

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  • Statement of Purpose Sample Three: Economics PhD

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One of the first things you’ll likely notice about this statement is that it’s a little on the longer side. However, at 12 point Times New Roman font and single-spaced, it still comes in under 2 pages (excluding references). It makes sense for a PhD statement of purpose sample to be longer than a master’s degree statement of purpose—there’s more to lay out in terms of research interests!

The writing style is fairly straightforward—there’s definitely a stronger focus on delivering content than flashy writing style. As Economics is a more quantitative-focused field, this is fine. But the writing is still well-organized, clear, and error-free.

The writer also gives numerous examples of their past work and experience, and shows off their knowledge of the field through references, which is a nice touch.

  • Statement of Purpose Sample Four: History of the Book MA

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This is actually my statement of purpose. It was for a program that I got accepted to but did not end up attending, for a Master’s in the History of the Book. You’ll notice that the two essay prompts essentially asked us to split our statement of purpose into two parts: the first prompt asked about our research interests and goals, and the second prompt asked about our relevant experience and qualifications.

I’ll keep my comments on this graduate school statement of purpose sample brief because I’ll do a deep dive on it in the next section. But looking back at my statement of purpose, I do a good job outlining what within the field interests me and clearly laying out how my past experiences have qualified me for the program.

Obviously this statement did its job, since I was accepted to the program. However, if I were to improve this statement, I’d change the cliche beginning  (“since I was a child”) and provide more specificity in what about the program interested me.

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Deep Dive Analysis of a Sample Statement of Purpose for Graduate School

Next, we’ll do a paragraph by paragraph analysis of my statement, statement of purpose sample four. I’ll analyze its strengths and suggest ways I could shore up any weaknesses to make it even stronger.

Essay 1: Academic Interests

To refresh, here’s the first prompt: Please give a short statement that describes your academic interests, purpose, objectives and motivation in undertaking this postgraduate study. (max 3500 chars – approx. 500 words)

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Paragraph 1

Since I was a child, my favorite thing has always been a book. Not just for the stories and information they contain, although that is a large part of it. Mostly, I have been fascinated by the concept of book as object—a tangible item whose purpose is to relate intangible ideas and images. Bookbindings and jackets, different editions, the marginalia in a used book—all of these things become part of the individual book and its significance, and are worth study and consideration. Books and their equivalent forms—perfect bound, scrolled, stone tablets, papyrus—have long been an essential part of material culture and are also one of our most significant sources of information about the human historical past. Through both the literal object of the book, the words contained thereon, and its relationship to other books—forms of context, text and intertext—we are able to learn and hopefully manage layers of information with which we would otherwise have no familiarity.

First, the good: this paragraph does a good job introducing my academic interest in the book-as-object, and shows off pre-existing knowledge both of the study of material culture and literary theory. Additionally, the language is engaging: the juxtaposition of “tangible” and “intangible” in the beginning and phrases like “perfect bound, scrolled, stone tablets, papyrus” lend life to the writing and keep the reader engaged.

If I were to go back and improve this paragraph, first, I would absolutely change the first sentence to something less cliche than talking about my childhood. I might try something like “My love of books is a multifaceted thing. I don’t only love them for the stories and….” Second, I would chill out on the em dashes a little bit. Three sets in one paragraph is a little excessive. Finally, I might actually cut this paragraph down slightly to make more room word-wise later in the statement to discuss what specific things about the program interest me.

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Paragraph 2

Furthermore, blogs, webcomics, digital archives, e-readers, and even social media sites like tumblr and Facebook have revolutionized the concept of the book by changing how we share and transmit ideas and information, just as the Gutenberg printing press revolutionized the book all those years ago in the fifteenth century. Once again there has been an explosion both in who can send out information and who can receive it.

This paragraph briefly and effectively introduces my other main academic interest: how new technology has changed the concept of the book-as-object. The tie-back to the printing press is a nice touch; it’s a vivid example that shows that I’m aware of important historical moments in book history.

Paragraph 3

I am deeply interested in the preservation of the physical book, as I think it is an important part of human history (not to mention a satisfying sensory experience for the reader). However I am also very concerned with the digitization and organization of information for the modern world such that the book, in all of its forms, stays relevant and easy to access and use. Collections of books, archives, and information as stored in the world’s servers, libraries and museums are essential resources that need to be properly organized and administered to be fully taken advantage of by their audiences. My purpose in applying to the University of Edinburgh’s Material Culture and History of the Book is to gain the skills necessary to keep all forms of the book relevant and functional in an age when information can move more radically than ever before.

This paragraph actually has a focus problem. Since it covers two topics, I should split it into two paragraphs: one on the integration of my two interests, and one on my goals and interests in the program. I could also stand to expand on what features the program has that interest me: professors I’d like to work with, particular aspects of the curriculum, etc.

In spite of these things, however, this paragraph does a good job clearly integrating the two academic interests related to the book I introduced in the first two paragraphs. And the language is still strong —“satisfying sensory experience” is a great phrase. However, I’ve been using the word “information,” a lot; I might try to replace with appropriate synonyms (like “knowledge”) in a couple of places.

Paragraph 4

Additionally, I intend on pursuing a PhD in Library and Information Sciences upon completion of my master’s and I feel that this program while make me uniquely suited to approach library science from a highly academic and interdisciplinary perspective.

This final paragraph offers just quick touch on my future goals beyond the program. It’s typically fine for this to be relatively brief, as it is here, just so long as you can clearly identify some future goals.

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Essay 2: Relevant Experience

The second prompt just asked me to describe my relevant knowledge, training, and skills.

As a folklore and mythology student, I have gained a robust understanding of material culture and how it relates to culture as a whole. I have also learned about the transmission of ideas, information, stories and pieces of lore among and between populations, which is an important component of book history. Folklore is also deeply concerned with questions of the literary vs. oral lore and the tendency for text to “canonize” folklore, and yet text can also question or invert canonized versions; along with this my studies in my focus field of religion and storytelling have been deeply concerned with intertextuality. One of my courses was specifically concerned with the Heian-period Japanese novel The Tale of Genji and questions of translation and representation in post-Heian picture scrolls and also modern translations and manga. In addition to broader cultural questions concerned with gender and spirituality both in historical Japan and now, we considered the relationships between different Genji texts and images.

This is a strong, focused paragraph. I relate my academic background in Folklore and Mythology to my interests in studying the book, as well as showing off some of my knowledge in the area. I also chose and elaborated on a strong example (my class on the Tale of Genji ) of my relevant coursework.

I also have work experience that lends itself to the study of the book. After my freshman year of college I interned at the Chicago History Museum. Though I was in the visitor services department I was exposed to the preservation and archival departments of the museum and worked closely with the education department, which sparked my interest in archival collections and how museums present collection information to the public. After my sophomore year of college and into my junior year, I worked at Harvard’s rare books library, Houghton. At Houghton I prepared curated collections for archival storage. These collections were mostly comprised of the personal papers of noteworthy individuals, categorized into alphabetical folders. This experience made me very process-oriented and helped me to understand how collections come together on a holistic basis.

This paragraph also has a clear focus: my past, relevant work experience. Discussing archival collections and presenting information to the public links the interests discussed in my first statement with my qualifications in my second statement. However, if I were to revise this paragraph, I would add some specific examples of the amazing things I worked on and handled at Houghton Library. In that job, I got to touch Oliver Cromwell’s death mask! An interesting example would make this paragraph really pop even more.

Finally, in my current capacity as an education mentor in Allston, a suburb of Boston, I have learned the value of book history and material culture from an educational perspective. As a mentor who designs curriculum for individual students and small groups, I have learned to highly value clearly organized and useful educational resources such as websites, iPad apps, and books as tools for learning. By managing and organizing collections in a way that makes sense we are making information accessible to those who need it.

This final paragraph discusses my current (at the time) work experience in education and how that ties into my interest in the history of the book. It’s an intriguing connection and also harkens back to my discussion of information availability in the paragraph three of the first statement. Again, if I were to amp up this statement even more, I might include a specific example of a book-based (or book technology-based) project I did with one of my students. I worked on things like bookbinding and making “illuminated manuscripts” with some of my students; those would be interesting examples here.

This statement is split into two parts by virtue of the two-prompt format. However, if I were to integrate all of this information into one unified statement of purpose, I would probably briefly introduce my research interests, go in-depth on my background, then circle back around to speak more about my personal interests and goals and what intrigues me about the program. There’s not really one correct way to structure a statement of purpose just so long as it flows well and paragraphs are structured in a logical way: one topic per paragraph, with a clear topic and concluding sentence.

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More Statement of Purpose Examples

We’ve provided you with four great graduate school statement of purpose examples from our graduate school experts. However, if you’re looking for more, there are other sample letters of intent and statements of purpose for graduate school online. We’ve rounded up the best ones here, along with some strengths and weaknesses about each example.

Majortests Statement of Purpose Sample

This is a fairly straightforward, clearly written statement of purpose sample for a biology program. It includes useful commentary after each paragraph about what this statement of purpose is accomplishing.

  • This statement of purpose sample is well-organized, with clear topic sentences and points made in each paragraph.
  • The student clearly identifies what interests her about the program.
  • The student proactively addresses questions about why she hasn’t gone directly to graduate school, and frames her professional research experience as a positive thing.
  • She gives a tiny bit of color about her personality in a relevant way by discussing her involvement with the Natural History Society.
  • In general, discussing high school interests is too far back in time unless the anecdote is very interesting or unusual. The detail about The Theory of Evolution is intriguing; the information about the high school teacher seems irrelevant. The student should have condensed this paragraph into a sentence or two.
  • While this statement is cogently written and makes the candidate sound competent and well-qualified, it’s not exactly the most scintillating piece of writing out there. Some of the constructions are a little awkward or cliche. For example, the “many people have asked me” sentence followed by “the answer is” is a little bit clunky. This is probably fine for a STEM program. But just be aware that this statement is not a paragon of writing style.

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UC Berkeley History Statement of Purpose Sample

This is a graduate school statement of purpose example from the UC Berkeley History department’s PhD program, with annotations from a professor as to why it’s a successful statement.

  • The author is able to very clearly and articulately lay out her research interests and link them to past work she has successfully completed, namely, her thesis.
  • She is able to identify several things about the program and Berkeley that indicate why it is a good fit for her research interests.
  • She addresses the time she spent away from school and frames it as a positive, emphasizing that her use of time was well-considered and productive.
  • Her writing is very vivid, with excellent word choice and great imagery.

While very well-written and engaging, this sample statement of purpose for graduate school is a little bit on the long side! It’s a little over two single-spaced pages, which is definitely pushing the limits of acceptable length. Try to keep yours at 2 pages or less. Some of the information on the thesis (which comprises over half of the statement of purpose) could be condensed to bring it down to two pages.

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Pharmacy Residency Letter of Intent Sample

This is not technically a sample letter of intent for graduate school because it’s actually for a pharmacy residency program. However, this example still provides illumination as to what makes a decent graduate school letter of intent sample.

  • This is a serviceable letter of intent: the writer clearly lays out their own goals within the field of pharmacy, what qualifications they have and how they’ve arrived at their interests, and how the program fits their needs.
  • The writing is clearly structured and well-organized.
  • The main weakness is that some of the writer’s statements come across as fairly generic. For example, “The PGY-1 Residency Program at UO Hospitals will provide me with the opportunity to further develop my clinical knowledge, critical thinking, teaching, research, and leadership skills” is a generic statement that could apply to any residency program. A punchier, more program-specific conclusion would have amped up this letter.
  • While the writer does a decent job providing examples of their activities, like working as a tutor and attending the APhA conference, more specificity and detail in these examples would make the statement more memorable.
  • There’s a typo in the last paragraph —a “to” that doesn’t belong! This is an unprofessional blip in an otherwise solid letter. Read you own letter of intent aloud to avoid this!

NIU Bad Statement of Purpose Example

This is an ineffective graduate school statement of purpose example, with annotations on why it doesn’t work.

As you might imagine, the main strength in this document is as an example of what not to do. Otherwise, there is little to recommend it.

  • The annotations quite clearly detail the weaknesses of this statement. So I won’t address them exhaustively except to point out that this statement of purpose fails at both content and style. The author includes irrelevant anecdotes and lists without offering a decisive picture of interests or any particular insight into the field. Additionally, the statement is riddled with grammatical mistakes, awkward sentence structures, and strange acronyms.
  • You’ll note that the commentary advises you to “never start with a quote.” I agree that you should never start with a freestanding quote as in this example. However, I do think starting with a quote is acceptable in cases like the Berkeley history example above, where the quote is brief and then directly linked to the research interest.

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Graduate School Statement of Purpose Examples: 4 Key Points

Graduate programs ask for statement of purpose to hear about your interests and goals and why you think you and the program would be a good fit.

There are four key elements to a successful statement of purpose:

  • A clear articulation of your goals and interests
  • Evidence of past experiences and success
  • Interest and fit with the program
  • Strong writing

We’ve provided you with four successful statement of purpose samples from our graduate school experts!

We also provided additional statement of purpose samples (and a sample letter of intent) for graduate school from other sources on the internet. Now you have all kinds of guidance!

What’s Next?

If you’re looking for more information on graduate school , see our guide to what makes a good GPA for grad school .

Not sure if you need to take the GRE ? See if you can get into graduate school without GRE scores .

Want more information about the GRE? We can help you figure out when to take the GRE , how to make a GRE study plan , and how to improve your GRE score .

Ready to improve your GRE score by 7 points?

what is a purpose statement in research example

Author: Ellen McCammon

Ellen is a public health graduate student and education expert. She has extensive experience mentoring students of all ages to reach their goals and in-depth knowledge on a variety of health topics. View all posts by Ellen McCammon

what is a purpose statement in research example

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What Successful Purpose Statements Do Differently

  • Darrell Rigby,
  • Dane Smith,
  • Zach First,
  • Anna Cochemé

what is a purpose statement in research example

Strategies from companies that got their guiding mission right.

Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don’t live up to their lofty promises. But research by Bain & Company identified some companies that are the exceptions. They employ four methods to turn their statements into reality.

Most large companies like to have purpose statements. They put those statements on websites, in ads, and maybe on the walls of plants and offices. A bold purpose, so their leaders seem to believe, will motivate employees. It will help everyone pull together toward a worthwhile goal.

  • Darrell Rigby is a partner in the Boston office of Bain & Company. He heads the firm’s global agile enterprise practice. He is the author of Winning in Turbulence and a coauthor of Doing Agile Right: Transformation Without Chaos (Harvard Business Review Press, 2020).
  • Dane Smith is a Bain & Company partner with decades of experience in helping companies develop purpose-led business strategies.
  • Zach First is a partner in the Los Angeles office of Bain & Company. He leads the firm’s stakeholder strategy work. From 2016 to 2022 he was the executive director of the Drucker Institute. DrZfirst
  • Anna Cochemé is a Bain & Company partner based in Chicago. She is a leader of the firm’s People & Organization practice.

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  • Research Process

What is a Problem Statement? [with examples]

  • 5 minute read
  • 901.8K views

Table of Contents

The statement of the problem is one of the first things that a colleague or potential client will read. With the vastness of the information available at one’s fingertips in the online9 world, your work may have just a few seconds to draw in a reader to take a deeper look at your proposal before moving on to the next option. It explains quickly to the reader, the problem at hand, the need for research, and how you intend to do it.

A strong, clear description of the problem that drew you to your research has to be straightforward, easy to read and, most important, relevant. Why do you care about this problem? How can solving this problem impact the world? The problem statement is your opportunity to explain why you care and what you propose to do in the way of researching the problem.

A problem statement is an explanation in research that describes the issue that is in need of study . What problem is the research attempting to address? Having a Problem Statement allows the reader to quickly understand the purpose and intent of the research. The importance of writing your research proposal cannot be stressed enough. Check for more information on Writing a Scientific Research Project Proposal .

It is expected to be brief and concise , and should not include the findings of the research or detailed data . The average length of a research statement is generally about one page . It is going to define the problem, which can be thought of as a gap in the information base. There may be several solutions to this gap or lack of information, but that is not the concern of the problem statement. Its purpose is to summarize the current information and where a lack of knowledge may be presenting a problem that needs to be investigated .

The purpose of the problem statement is to identify the issue that is a concern and focus it in a way that allows it to be studied in a systematic way . It defines the problem and proposes a way to research a solution, or demonstrates why further information is needed in order for a solution to become possible.

What is Included in a Problem Statement?

Besides identifying the gap of understanding or the weakness of necessary data, it is important to explain the significance of this lack.

-How will your research contribute to the existing knowledge base in your field of study?

-How is it significant?

-Why does it matter?

Not all problems have only one solution so demonstrating the need for additional research can also be included in your problem statement. Once you identify the problem and the need for a solution, or for further study, then you can show how you intend to collect the needed data and present it.

How to Write a Statement of Problem in Research Proposal

It is helpful to begin with your goal. What do you see as the achievable goal if the problem you outline is solved? How will the proposed research theoretically change anything? What are the potential outcomes?

Then you can discuss how the problem prevents the ability to reach your realistic and achievable solution. It is what stands in the way of changing an issue for the better. Talk about the present state of affairs and how the problem impacts a person’s life, for example.

It’s helpful at this point to generally layout the present knowledge and understanding of the subject at hand, before then describing the gaps of knowledge that are currently in need of study. Your problem statement is a proposed solution to address one of these gaps.

A good problem statement will also layout the repercussions of leaving the problem as it currently stands. What is the significance of not addressing this problem? What are the possible future outcomes?

Example of Problem Statement in Research Proposal

If, for example , you intended to research the effect of vitamin D supplementation on the immune system , you would begin with a review of the current knowledge of vitamin D’s known function in relation to the immune system and how a deficiency of it impacts a person’s defenses.

You would describe the ideal environment in the body when there is a sufficient level of vitamin D. Then, begin to identify the problems associated with vitamin D deficiency and the difficulty of raising the level through supplementation, along with the consequences of that deficiency. Here you are beginning to identify the problem of a common deficiency and the current difficulty of increasing the level of vitamin D in the blood.

At this stage, you may begin to identify the problem and narrow it down in a way that is practical to a research project. Perhaps you are proposing a novel way of introducing Vitamin D in a way that allows for better absorption by the gut, or in a combination with another product that increases its level in the blood.

Describe the way your research in this area will contribute to the knowledge base on how to increase levels of vitamin D in a specific group of subjects, perhaps menopausal women with breast cancer. The research proposal is then described in practical terms.

How to write a problem statement in research?

Problem statements differ depending on the type and topic of research and vary between a few sentences to a few paragraphs.

However, the problem statement should not drag on needlessly. Despite the absence of a fixed format, a good research problem statement usually consists of three main parts:

Context: This section explains the background for your research. It identifies the problem and describes an ideal scenario that could exist in the absence of the problem. It also includes any past attempts and shortcomings at solving the problem.

Significance: This section defines how the problem prevents the ideal scenario from being achieved, including its negative impacts on the society or field of research. It should include who will be the most affected by a solution to the problem, the relevance of the study that you are proposing, and how it can contribute to the existing body of research.

Solution: This section describes the aim and objectives of your research, and your solution to overcome the problem. Finally, it need not focus on the perfect solution, but rather on addressing a realistic goal to move closer to the ideal scenario.

Here is a cheat sheet to help you with formulating a good problem statement.

1. Begin with a clear indication that the problem statement is going to be discussed next. You can start with a generic sentence like, “The problem that this study addresses…” This will inform your readers of what to expect next.

2. Next, mention the consequences of not solving the problem . You can touch upon who is or will be affected if the problem continues, and how.

3. Conclude with indicating the type of research /information that is needed to solve the problem. Be sure to reference authors who may have suggested the necessity of such research.

This will then directly lead to your proposed research objective and workplan and how that is expected to solve the problem i.e., close the research gap.

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COMMENTS

  1. Research Paper Purpose Statement Examples

    A purpose statement clearly defines the objective of your qualitative or quantitative research. Learn how to create one through unique and real-world examples.

  2. How to Write a Purpose Statement (Templates, Examples)

    Here is an example of a purpose statement for a research paper: The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States. This purpose statement clearly states the objective of the study and provides a specific focus for the research.

  3. Purpose Statement

    The purpose statement succinctly explains (on no more than 1 page) the objectives of the research study. These objectives must directly address the problem and help close the stated gap. Expressed as a formula: Good purpose statements: Flow from the problem statement and actually address the proposed problem; Are concise and clear

  4. PDF Chapter 6 The Purpose Statement

    The major components of a good quantitative purpose statement include the following: Include words to signal the major intent of the study, such as purpose, intent, or objective. Start with "The purpose (or objective or intent) of this study is (was, will be) . . .". Identify the theory, model, or conceptual framework.

  5. Thesis and Purpose Statements

    Purpose statements are common in research papers in some academic disciplines, while in other disciplines they are considered too blunt or direct. ... The following example combines a purpose statement and a thesis statement (bold). The goal of this paper is to examine the effects of Chile's agrarian reform on the lives of rural peasants. The ...

  6. Purpose Statement

    The purpose statement succinctly explains the objectives of the doctoral project or dissertation-in-practice. These objectives must directly address the problem. The purpose statement also identifies the project methodology and design. A problem and a missing piece in combination can lead to different objectives, and hence, different purpose ...

  7. Research Question, Purpose Statement, Hypothesis(es)

    Your purpose statement leads you to write a more refined thesis statement or hypothesis(es), an assertion that you can defend and support with evidence gathered in your literature review and research. Here are some examples: Ex.: "In the United States, government regulation plays an important role in the fight against air pollution."

  8. The purpose statement

    The purpose statement. The purpose statement is made up of three major components: (1) the motivation driving your dissertation; (2) the significance of the research you plan to carry out; and (3) the research questions you are going to address. Starting the first major chapter of your dissertation (usually Chapter One: Introduction), the purpose statement establishes the intent of your entire ...

  9. PDF Chapter 12 Scripting a Qualitative Purpose Statement and Research Questions

    The purpose statement is the overall objective or intent of the study. In some projects it is called the "study aim.". It is the most important statement in your qualitative study. It is a statement that conveys the essence of a project. A central question is a single general question that reframes the purpose into a specific question.

  10. How to Write a Purpose Statement

    This guide walks you step-by-step through the process of writing a clear purpose statement for a social science research study.

  11. Research Purpose, Hypotheses, and Questions

    The purpose statement provides the reader with the overall focus and direction of a study. Both quantitative and qualitative research use purpose statements. Purpose statements normally begin with the phrase "the purpose of this study…" Below is an example of a quantitative purpose statement.

  12. PDF THE PROBLEM AND PURPOSE STATEMENTS

    Purpose Statement Example 2. The purpose of this convergent parallel mixed-methods pilot study was to explore the collaboration of PSTs in a reading clinic setting. This research involved the simultaneous collection of qualitative and quantitative data that were analyzed separately and then merged.

  13. Research Proposal or Statement of Purpose

    A Purpose Statement will also be relatively short, at most two-pages in length, and is your opportunity to make a well-substantiated case for what you are proposing to do in the future. ... Most students will find the Purpose Statement, Research or Project Proposal surprisingly comfortable to write as opposed to the Personal Statement because ...

  14. How to Write a Statement of Purpose

    The statement of purpose (also known as a statement of intent or motivation letter) is your chance to stand out from the crowd and showcase your motivation, skills and potential. It should: Outline your academic or professional interests and goals. Discuss relevant skills, experience and achievements. Demonstrate why you'd be a good fit for ...

  15. How to Write a Research Proposal

    Example research proposal #2: ... A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement, before your research objectives. Research objectives are more specific than your research aim. They indicate the specific ways you'll address ...

  16. A Practical Guide to Writing Quantitative and Qualitative Research

    The development of research questions and the subsequent hypotheses are prerequisites to defining the main research purpose and specific objectives of a study. ... This statement is based on background research and current knowledge.8,9 The research hypothesis makes a specific prediction about a ... Examples of ambiguous research question and ...

  17. How to Write a Purpose Statement, with Examples

    Now, create a first draft of your aspirational statement. Try to write two or three killer sentences that really capture the concept, rather than pages of text that outlines it in details. As you write, revisit the characteristics to make sure your language is provocative, grounded, and desired. Draft your sentences in the present tense, as if ...

  18. Research Objectives

    A research aim is a broad statement indicating the general purpose of your research project. It should appear in your introduction at the end of your problem statement, before your research objectives. Research objectives are more specific than your research aim. They indicate the specific ways you'll address the overarching aim.

  19. Writing a Research Statement

    A research statement is a short document that provides a brief history of your past research experience, the current state of your research, and the future work you intend to complete. The research statement is a common component of a potential candidate's application for post-undergraduate study. This may include applications for graduate ...

  20. 7 Successful Statement of Purpose Examples • PrepScholar GRE

    A statement of purpose (also called a letter of intent or a research statement) introduces your interests and experience to the admissions committee. For research-focused programs, like most PhDs and many master's degrees, your statement of purpose will focus primarily on your past research experience and plans.

  21. 8 Steps for Writing a Purpose Statement (With Examples)

    Encourage all members of the committee to share their insights and opinions so that many voices are represented in the final result. 2. Figure out "the why". A purpose statement is all about what the company does for its audience. To figure that out, it's important to ask why the company was originally founded.

  22. What Successful Purpose Statements Do Differently

    Sadly, purpose statements at all too many organizations are just empty words. The companies that issue them don't live up to their lofty promises. But research by Bain & Company identified some ...

  23. What is a Problem Statement? [with examples]

    The purpose of the problem statement is to identify the issue that is a concern and focus it in a way that allows it to be studied in a systematic way. It defines the problem and proposes a way to research a solution, or demonstrates why further information is needed in order for a solution to become possible. ... Example of Problem Statement ...

  24. The Purpose and Value of Positionality Statements

    For example, recognizing the knowledge we bring to the research process allows us to see other's diverse lived experiences. No. 5: Including one's personality traits may be more beneficial than positionality statements alone. What could be more helpful to the research process and future readers is the researcher's personality.