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How To Write A Marketing Essay

Isabella Goode Freelance Writer

Writing a standout marketing essay requires strategic preparation and execution.

As a marketing expert, I’ll share my step-by-step approach to crafting an insightful, actionable paper that earns top marks.

7 Easy Steps To Write A Good Marketing Essay

1. deconstruct the assignment.

Before putting pen to paper (or fingers to keyboard), thoroughly analyze and understand the essay prompt and requirements. What specific question or topic are you expected to address? Is it a case study analysis, campaign proposal, theoretical evaluation, or something else entirely? Carefully read all instructions from your professor so you know exactly what the end product should look like. Clarifying the objectives early is crucial.

2. Select a focused, compelling topic

With the assignment parameters firmly in mind, choose a specific, interesting topic angle to explore in-depth. Overly broad, generic topics like “social media marketing strategies” make it extremely difficult to comprehensively research, structure, and provide unique value in the essay.

For students feeling overwhelmed or struggling to narrow down a fitting topic, services like Domypaper.com can help by saying “ Write paper for me .” Domypaper is an online essay writing service that pairs students with expert academic writers for guidance on any writing assignment, including selecting an appropriate topic that meets the requirements.

Their qualified writing staff provides coaching to develop a compelling thesis and focus that lays the groundwork for an insightful, high-quality marketing essay.

Instead, aim for a more focused perspective, such as “How Wendy’s Edgy, Humorous Voice on Twitter Resonates with Millennials.” A narrowed, compelling topic makes the entire writing process more manageable while allowing you to craft an authoritative, nuanced analysis.

3. Conduct exhaustive research

Credible, extensive research separates excellent marketing essays from mediocre ones. Simply Googling and reviewing a few articles won’t suffice. Utilize academic databases to access peer-reviewed journal articles, in-depth case studies, and other scholarly sources unavailable on the open web.

Review reports and publications from respected marketing analytics firms like Gartner, Forrester, and Nielsen. Analyze statistics, survey data, and expert insights from these industry authorities.

For essays examining specific companies, campaigns, or theories, go straight to the source material when possible. Explore case studies from the brands themselves, read executives’ interviews and presentations, and study entire marketing plans and reports. This level of comprehensive primary research will set your essay apart with an authoritative, nuanced analysis.

For students struggling with marketing essays or seeking assistance to qualify for valuable academic scholarships, consulting one of the top assignment writing services in Australia can provide expert guidance. Skilled academic writers from these services have proficiency in marketing topics and can help craft a compelling, well-researched essay that maximizes your chances of earning top marks or securing a scholarship.

Taking meticulous notes while conducting research is essential. I recommend using a free tool like ZoteroBib to correctly format citations in the required style (APA, MLA, Chicago, etc.) as you go – this minor prep work saves major headaches later when building the bibliography and referring back to sources.

4. Map out a logical structure

With adequate research compiled, it’s time to organize the content into a logical, progressive structure using an outline. While every essay will vary, many effective marketing essays follow a format similar to this:

Introduction – Capture the reader’s attention with a relevant fact, statistic, quote, or anecdote that underscores the importance of your topic. End the opening section with a clear thesis statement.
Background/Overview – Provide foundational context on the core topic, concepts, or businesses being analyzed so readers have a baseline understanding.
In-Depth Analysis/Evaluation – This comprises the heart of the essay. Use specific data, examples, and evidence from your research to analyze or evaluate your chosen subject from multiple angles.
Solutions/Recommendations – For certain essays, this section offers data-driven strategies or proposals for solving stated problems or optimizing areas of opportunity.
Conclusion – Recap the key points, findings, and takeaways in a succinct closing section. Leave readers with an insightful, thought-provoking perspective.

Use detailed section headings and transition sentences to signpost the logical flow of ideas for readers. Each component should directly build upon and support the central thesis in a progressive, cohesive manner.

5. Create the first draft

With your outline constructed, you’re ready to start actually writing the first draft. I recommend beginning with the body paragraphs (sections 2-4), as the outline acts as a comprehensive roadmap to follow.

Let the research guide the narrative – reinforce every key point and assertion with facts, statistics, relevant examples, expert quotes, and other authoritative evidence compiled from credible sources. A solid central analysis backed by quality data forms the backbone of an influential marketing essay.

To produce truly polished, professional writing: Keep paragraphs reasonably short and digestible (3-5 sentences). Utilize clear section headings as signposts. Maintain an academic yet accessible tone. Carefully edit for spelling, grammar, word choice and clarity as you progress through the draft.

6. Inject insightful perspective

Once you have a fairly complete first draft, review the content objectively with a marketer’s critical eye. Does your analysis provide unique, valuable insights that real marketing professionals would genuinely appreciate? Have you raised fascinating implications, opportunities, or questions for future consideration? Or did the essay become too surfaced-level, simply rehashing basic concepts without substantive depth?

If the draft feels lacking in some areas, conduct additional research and update the relevant sections with more nuanced perspectives, data, and key takeaways. Academic marketing essays should provide thoughtful observations that go beyond introductory concepts.

Don’t be afraid to share personal anecdotes, experiences, or viewpoints that enrich the content’s practicality – as long as claims are backed with proper evidence. An essay filled with only dry, unoriginal summaries falls flat. Aim to demonstrate an authentic passion and sophisticated understanding of the subject matter.

7. Polish and peer review

With a solid draft containing original insights and perspectives, take a step back and review the essay’s structural elements:

Does the introduction efficiently set up the topic and grab the reader’s interest?
Do all body sections logically flow and connect from one to the next?
Are there any areas that require reorganizing paragraphs or transitional sentences for smoother continuity?
Does the conclusion concisely summarize key findings and leave a lasting impression?

Finally, have an objective second set of eyes review the marketing essay from start to finish. Enlist a friend, classmate, or writing tutor to provide constructive feedback on areas requiring clarification, additional examples, or opportunities for tighter writing. Fresh eyes can identify gaps the author may have missed.

Carefully incorporating feedback and making any final revisions should yield a polished, insightful, actionable marketing essay that exceeds expectations. Follow these steps, and stellar grades are well within reach.

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Essay on Marketing

Students are often asked to write an essay on Marketing in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Marketing

The world of marketing.

Marketing is about spreading the word on products and services. It helps companies connect with customers.

Understanding Customers

Effective marketing begins with understanding what customers want and need. Companies study people’s preferences and behaviors.

Creating Products

Using customer insights, businesses develop products that solve problems or bring joy.

Communication is Key

Marketing involves telling people about products through ads, social media, and more. Clear communication is crucial.

Building Brands

Adapting and growing.

Marketing strategies change based on feedback. Companies adapt to stay relevant and successful.

Marketing is like sharing stories that connect what people need with what companies offer. It’s an exciting way to make products part of our lives.

Also check:

250 Words Essay on Marketing

Understanding the power of marketing.

Marketing: a concept that shapes the modern world. It’s more than just ads and promotions; it’s the engine driving business success. Let’s explore its significance.

The Essence of Marketing

At its core, marketing is all about connecting products or services with people’s needs and desires. It’s about creating value, not just selling. Effective marketing answers the question, “Why should customers choose us?”

Segmentation and Targeting

Not everyone is interested in the same thing. That’s where segmentation comes in. It divides the vast market into smaller groups with similar traits. Then comes targeting – aiming your efforts at those segments most likely to respond positively.

Value Creation through Branding

Branding isn’t just a logo; it’s the emotions and perceptions associated with a product. Strong brands build trust and loyalty, allowing companies to command premium prices.

The Digital Revolution

The digital age has revolutionized marketing. Social media, search engines, and online ads allow for precision targeting and personalized communication. It’s not about bombarding, but about engaging.

Content is King

Analyzing and adapting.

Marketing isn’t a one-shot deal. It’s a constant process of analyzing results and adapting strategies. Tools like analytics help track what works and what doesn’t, leading to informed decisions.

Ethics in Marketing

With great power comes great responsibility. Marketing should be ethical, transparent, and respectful. Deceptive practices might bring short-term gains, but they erode trust in the long run.

The Bottom Line

In a nutshell, marketing is the bridge that connects what you offer with those who need it. It’s not just about selling but about creating lasting value. Understanding its principles can propel businesses toward success in the modern world.

500 Words Essay on Marketing

Marketing: connecting the dots for successful business.

Marketing is like a magical thread that weaves businesses and customers together, creating a world where products and services find their perfect match. In this modern age, new-age techniques like Virtual and Augmented Reality (VR/AR), Chatbots and Conversational Marketing, Programmatic SEO , Social Commerce, and Neuromarketing have added exciting dimensions to this field. Let’s delve into the basics of marketing and explore how these techniques have transformed the way businesses reach out to us.

Imagine you’ve baked the most delicious cookies in town. You want everyone to know how tasty they are. That’s where marketing comes into play. Marketing involves all the activities that help you promote and sell your products or services. It’s about understanding what people want, creating something they’ll love, and then letting them know it exists.

Meeting New Friends: Customers and Businesses

In the world of marketing, two important players dance together: customers and businesses. Customers are people like you and me who need things. Businesses are the ones that make those things. Marketing helps these two groups find each other.

Traditional vs. Modern Marketing

Traditional marketing used to be all about newspapers, TV ads, and posters. But today, things have changed a lot. Businesses use new-age techniques to grab our attention in creative ways. Virtual and Augmented Reality (VR/AR) let us experience products almost like they’re real. Chatbots talk to us on websites and social media, making shopping feel like chatting with a friend. Social Commerce lets us buy things through platforms like Instagram and Facebook, as if we’re shopping with friends online.

Getting Found: SEO

Think about searching for something online. How often do you go past the first page of search results? That’s why businesses use SEO. It’s like making sure your cookie recipe appears at the top when someone searches for “delicious cookies.” This technique helps businesses get noticed by improving their online visibility.

Understanding Your Brain: Neuromarketing

Ever wondered why some ads just stick in your head? Neuromarketing dives into how our brains respond to ads. Businesses use this technique to create ads that connect with us on a deeper level. It’s like making sure your cookie commercial triggers happy thoughts every time you see it.

Chatting with Businesses: Conversational Marketing

Have you ever had a chat with a robot on a website? That’s Conversational Marketing. Businesses use chatbots to talk to us, answer our questions, and even help us choose the right products. It’s like having a helpful assistant while shopping.

Shopping in Your Pajamas: Social Commerce

Putting it all together.

Marketing is like a puzzle where every piece matters. Businesses create amazing products, use modern techniques like VR/AR, Chatbots, Programmatic SEO, Social Commerce, and Neuromarketing to make us notice them, understand us better, and make shopping a breeze.

In conclusion, marketing is the bridge that connects what we need with what businesses offer. Through traditional and new-age techniques, it has evolved into a captivating journey that is all about understanding, connecting, and engaging with customers. Whether it’s through the immersive experiences of VR/AR, the friendly conversations of chatbots, the smart visibility of SEO, the emotional impact of Neuromarketing, or the convenience of Social Commerce, marketing continues to shape the way we discover, choose, and enjoy the products and services that make our lives better.

If you’re looking for more, here are essays on other interesting topics:

103 Digital Marketing Essay Topic Ideas & Examples

Inside This Article

Digital marketing is a constantly evolving field that requires creativity, strategic thinking, and a deep understanding of consumer behavior. With the rise of social media, online advertising, and search engine optimization, businesses are constantly looking for ways to stand out in the digital landscape.

If you're a student or professional looking for inspiration for your next digital marketing essay, look no further. Here are 103 digital marketing essay topic ideas and examples to help you get started:

The impact of social media influencers on consumer behavior
The role of storytelling in digital marketing campaigns
The rise of video marketing in the digital age
The importance of personalization in email marketing
The future of artificial intelligence in digital marketing
The effectiveness of influencer marketing compared to traditional advertising
The impact of user-generated content on brand perception
The role of data analytics in digital marketing strategies
The benefits of content marketing for small businesses
The ethics of targeted advertising on social media platforms
The effectiveness of mobile marketing in reaching younger audiences
The role of virtual reality in immersive marketing experiences
The impact of voice search on SEO strategies
The importance of social listening in digital marketing campaigns
The benefits of using chatbots for customer service in digital marketing
The role of gamification in engaging consumers in digital marketing campaigns
The impact of influencer marketing on brand loyalty
The effectiveness of email marketing in driving conversions
The role of social media advertising in reaching new audiences
The benefits of using data-driven insights to optimize digital marketing campaigns
The impact of video content on social media engagement
The effectiveness of using memes in digital marketing campaigns
The role of virtual events in digital marketing strategies
The benefits of using interactive content in email marketing campaigns
The ethics of data collection in digital marketing campaigns
The impact of social media algorithms on organic reach
The role of artificial intelligence in personalized marketing experiences
The effectiveness of using user-generated content in social media campaigns
The benefits of using influencers for brand collaborations
The impact of visual storytelling in digital marketing campaigns
The role of customer reviews in building trust with consumers
The effectiveness of using social proof in digital marketing strategies
The benefits of using micro-influencers for niche marketing campaigns
The impact of social media contests on brand awareness
The role of brand partnerships in reaching new audiences
The effectiveness of using retargeting ads in digital marketing campaigns
The benefits of using interactive quizzes in email marketing
The impact of personalized recommendations on e-commerce sales
The role of user-generated content in building community around a brand
The effectiveness of using augmented reality in digital marketing campaigns
The benefits of using social media listening tools to track brand sentiment
The impact of social media influencers on brand perception
The role of storytelling in building emotional connections with consumers
The effectiveness of using social media polls to engage audiences
The benefits of using user-generated content in social media campaigns
The impact of influencer marketing on brand authenticity
The role of customer journey mapping in optimizing digital marketing strategies
The effectiveness of using chatbots for customer service in e-commerce
The benefits of using social media ads to drive traffic to a website
The impact of using personalized landing pages in email marketing campaigns
The role of social media influencers in promoting sustainability initiatives
The effectiveness of using social media analytics to track campaign performance
The benefits of using video testimonials in digital marketing campaigns
The role of data visualization in presenting marketing insights
The effectiveness of using social media contests to engage audiences
The benefits of using storytelling to humanize a brand
The impact of using emojis in social media marketing campaigns
The role of influencer marketing in promoting diversity and inclusion
The effectiveness of using social listening tools to track brand sentiment
The benefits of using user-generated content to build brand advocacy
The impact of social media influencers on consumer trust
The role of customer reviews in building credibility for a brand
The effectiveness of using personalized email campaigns to drive conversions
The benefits of using interactive content to educate consumers about a product
The impact of social media influencers on brand loyalty
The role of data analytics in optimizing digital marketing campaigns
The effectiveness of using social proof in e-commerce sales
The benefits of using chatbots for lead generation
The role of influencer marketing in promoting social causes

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What Is a Marketing Essay

The definition of marketing essay describes it as a written piece, exploring product promotion in detail. Such pieces entitle authors to conduct research, study terms, and argumentation. Writing process engages cognitive abilities as well as analytical and critical thinking. While writing, students educate themselves and improve skills in writing and argumentation.

Creating a competent scholarly piece about commerce is always challenging for young authors. College kids should read various data sources and select credible ones. Data must be organized and structured beforehand. Presentation of data, argumentation, as well as reasoning also add many problems for authors. Such papers must be written in compliance with requirements following strict guidelines.

Free Marketing Paper Examples to Download

Website offers countless marketing essay examples of any size and complexity. Browse through a wide selection of topics, opinions, and formats. Each pdf sample is available for free with no registration. All papers were donated by former students. They demonstrate unique approaches to tackling this uneasy task.

Use these text samples as a source of inspiration, guidance, or templates. Extract wording, argumentation techniques, and convincing tactics. Reading sample pieces before writing brings fresh marketing essay ideas. Example articles present perfect language, strong structuring, and smart narration.

Learn new storytelling tricks and perfect personal writing skills by copying selected articles. Look how other students managed to create memorable, well-designed, researched pieces. You may need a human resource management essay; find it in our library. Apply new knowledge in custom papers – boost overall quality and final grades.

Marketing Reflective Essay Examples

A marketing reflective essay challenges authors with critical assessment and taking an analytical look. In reflective pieces, students demonstrate in-depth subject understanding as well as superb writing skills. Such qualities can be achieved either by time-consuming learning or by copying successful papers. Proposed examples demonstrate sublime knowledge of both the article's subject and vocabulary. Here’s how even one reading session of a free marketing essay pdf example can change a student’s style:

Improved wording, incision

Learn new topic-specific vocables for a big improvement in morphological variability as well as readability.

Better paper structuring

Check out modern effective methods or text design for more narrative consistency and coherency.

Thorough informational support

Examine how each statement is backed up by credible information from trustworthy data sources.

Marketing Analysis Paper Examples

Marketing analysis essay takes it further. Similar papers consist mostly of critique and researched material. Students demonstrate extensive academic knowledge and analysis skills. Writing process starts with subject studying and reading competent data sources. A good author must design a clean structure. Create a diverse plan that’ll allow for in-depth coverage. Paper must be kept informative yet captivating. Readers should be entertained and eager to read more.

If you’re short on marketing paper ideas, read proposed paper samples. Articles were donated by students who got the highest scores for these pieces. They present a wide variety of possible topics and analytical approaches. Check out business essays and what made these works great in analysis quality and data presentation. Try indirectly copying smart tricks as well as effectively improving personal writing skills. Make your writing excellent!

Write My Marketing Essay for Me!

To all students out there, here’s a short essay writing marketing online guide. Skim through it, then follow each step to create unique, competent scholarly works.

Conduct in-depth research. Study all available data regarding the article's subject before essay writing in marketing. Thorough subject exploration is important.
Arrange arguments. Carefully select only credible, relevant, and important data. Separate it from unchecked or controversial for better academic value.
Design an outline. Plan narration by creating an article’s structure. Specify which data is mentioned and where. Follow this outline while writing.
Make drafts. Write two-three versions of your article. Each one will be closer to perfection. After you’re satisfied with the achieved results, do the next step.
Edit mistakes out. Proofread an article to eliminate spelling errors, grammar faults, and word repetitions. Check for plagiarism to be sure your article is unique.

If you need more help – contact us directly. Our service will be happy to help you tackle this uneasy marketing essay writing assignment.

Great Marketing Essay Topics Ideas

Want more assistance with finding new marketing topics to write about? The chance of creating an interesting scholarly piece significantly improves if the topic is fascinating. Select such a topic in marketing that you’d be eager to share thoughts. With that said, here’s a list of great paper subjects:

How can consumers protect themselves from viral advertisements?
Direct sell or a hidden call-to-action? Describe pros/cons of each approach.
Explore effective methods of selling a bottle of water to a drowning man.
Online product promotion as a part of modern retail strategies.
Explain how advertisements can be more effective on social media.
Business model of TikTok – analyze it in detail.
How can a company create its image and earn clients’ loyalty?

Hint: Marketing is closely related with communication. So, browse more than one essay on communication in our database.

Topics Related to Marketing

Picking one of marketing related topics instead of purely market-targeted gives additional possibilities. Students get a wider variety of arguments and more abilities to showcase particular knowledge. Subject-related articles develop cognitive skills as well as teach the concept application. We’ve compiled some marketing paper topics that are not entirely about marketing:

How can kids improve revenues of a lemonade stand?
Now people are products big companies buy/sell.
Where to find the best customer for your business? (Consult: essay about business management .)
Explore first forms of advertisement in Ancient Rome.
Small entrepreneur struggles of the 21st century.
How symbols are used in advertising/selling?
Who was Steve Jobs – market genius or a fraud?
Instagram and TikTok as the best platforms for selling stuff.

FAQ About Marketing Essays

Numerous free essays on marketing and related subjects are available to any internet user. The website offers countless options for each student to select the right paper sample. Download them as pdf files or examine free samples online. Use these free papers to improve personal grades and perfect writing abilities.

Short papers on marketing focus on densely packing information. Such articles require immense writing skills and experience to complete. Brief papers often are the hardest ones since all the data must be squeezed into a tiny amount. Multiple examples of short scholarly pieces can be downloaded free from this website.

Successful essays on marketing are started with topic statement sentences. Authors supply readers with essential information necessary for text understanding. The first paragraph only hooks attention without providing any concrete facts or arguments. Look at examples for guidance and inspiration. Samples showcase various takes on the article's introduction – choose yours!

All proposed essays about marketing were already submitted by their authors. The papers you see were donated by students. Copy-paste will result in poor originality percentage and grades. Teachers use plagiarism checkers on each submitted work. If you’re aiming at something better than “F”, you better write unique works.

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How to Write a Business Essay for Impactful Communication and Analysis

So, you've got a business essay coming up, and you're feeling a mix of excitement and a tad bit overwhelmed, right? Totally get it. Writing a business essay might sound boring, but trust me, it's a skill that's gonna come in handy when you're out there in the real world.

In this article, we're dishing out some awesome tips just for you if you have question on how to start a business essay. Think of it as your secret weapon to tackle those business essays like a pro. We'll keep it real, easy, and super practical – no fancy jargon or complicated theories. Let's dive into the world of business essay writing, where your words can make a big impact. In case you lack time or motivation to finish your assignment, use our business essay writing service to streamline the process.

What Is a Business Essay

Business essays are written pieces that explore and analyze various aspects of business-related topics, often focusing on management, marketing, finance, or entrepreneurship. They provide a platform for students and professionals to articulate their understanding of business concepts, theories, and real-world applications. Typically written in a formal and structured manner, a business essay requires critical thinking, research skills, and the ability to communicate ideas effectively. Whether delving into case studies, discussing industry trends, or evaluating business strategies, the essay aims to provide insights, draw conclusions, and contribute to a deeper understanding of the dynamic world of business.

How to Write an Introduction for a Business Essay

A business essay introduction sets the tone for the entire paper and captures the reader's attention. Here are some steps and tips to help you write an effective introduction for a business essay:

Understand the Purpose of the Introduction

Clearly understand the purpose of your essay. Are you providing an overview of a business concept, analyzing a case study, or arguing a specific point? Tailor your introduction accordingly.

Start with a Hook

Grab the reader's attention with a compelling hook. This could be a relevant quote, a surprising fact, a rhetorical question, or a thought-provoking statement. The goal is to make the reader want to continue reading.

Provide Context

After the hook, provide some background or context related to the topic of your essay. Help the reader understand the significance and relevance of the subject matter in the business world.

Thesis Statement

Clearly state your thesis or the main argument of your essay. This should be a concise and focused statement that outlines what the reader can expect from the rest of the essay. Make sure it is specific and reflects the purpose of your writing.

Outline the Scope

Briefly outline the main points or areas that your essay will cover. This gives the reader a roadmap of what to expect and helps them understand the structure of your essay.

Use Clear and Concise Language

Keep your introduction clear and concise. Avoid unnecessary jargon or complex language that might confuse the reader. Aim for clarity and precision.

Be Relevant

Ensure that every sentence in your introduction is directly related to the topic of your essay. Avoid going off on tangents or providing excessive information that doesn't contribute to the main points.

Consider the Tone

Choose a tone that is appropriate for your audience and the nature of your essay. Business essays can vary in tone, from formal and academic to more conversational, depending on the context.

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Business Essay Introduction Example

Here’s an example of an introduction for an essay titled “The Rise of E-commerce: Shaping the Future of Retail”:

The retail landscape is undergoing a seismic shift as e-commerce continues to redefine the way consumers shop. In this essay, we explore the profound implications of this digital transformation on traditional retail models and analyze the key strategies businesses are employing to thrive in this dynamic environment. From changing consumer behaviors to the strategic use of technology, the impact of e-commerce on the retail sector is undeniable, prompting businesses to adapt or face the risk of obsolescence.

How to Write a Business Essay

Working on a business essay might seem daunting, but it doesn't have to be. In this guide, we'll break down the process into simple steps to help you navigate through it smoothly. In this next section. We’ll be breaking down the essentials of drawing up a business essay from start to finish. From defining your main argument to structuring your points effectively, let's explore the key strategies that will set you on the path to success.

Analyze the Prompt

Start by carefully reading and understanding the essay prompt. This involves breaking down the question to grasp what it's asking for, identifying the main topics, and recognizing any specific tasks or points to cover. This step helps you set the stage for a focused and relevant essay by ensuring you address all aspects mentioned in the prompt. You can hire a business essay writer to expedite the process if you want.

Think of a Thesis Statement

When writing a business essay, think of the thesis statement as the essay's compass. It should be a concise, strong sentence that lays out your main argument or viewpoint on the topic. Your thesis guides the entire essay, so make sure it's specific, debatable, and gives readers a clear idea of what to expect in your writing.

Create an Outline

We’ve already shared tips on how to write an introduction for a business essay, so let’s move on to the next stages. Organize your thoughts by outlining the main points and structure of your essay. This doesn't have to be too detailed; just a roadmap that helps you see how different ideas connect. An outline ensures a logical flow in your writing and prevents you from going off track. By the way, have you already picked business essay topics ? If not, here’s a list of great ideas you can use!

Provide Topic Background

Before diving into your main points, the business essay writing format implies giving your reader some context about the topic. Briefly introduce the key concepts, relevant facts, or historical background that will help readers understand the importance and relevance of your essay.

Write the Main Body

Start developing your essay by expanding on the main points outlined in your thesis. Each paragraph should focus on a specific idea or argument supported by evidence or examples. Be clear and concise, ensuring a smooth transition between paragraphs. It’s the most difficult part of the assignment, meaning you can use our college essay service to simplify it.

Write a Conclusion

Summarize your key points and conclusively restate your thesis. The conclusion should tie up the loose ends and leave a lasting impression on the reader. Avoid introducing new information but rather reinforce your main argument. For more details about how to write a conclusion for an essay , please refer to our guide.

Add a Bibliography

List all the sources you used in your research. Be meticulous about citing your references properly, following the chosen format (APA, MLA, etc.). This adds credibility to your essay and avoids plagiarism issues.

Edit and Proofread

As you’ve learned how to write a business essay, it’s time to master the art of self-revising. Review your essay for clarity, coherence, and grammatical errors. Editing ensures that your ideas flow smoothly, and proofreading catches any overlooked mistakes. It's a crucial step to polish your essay and present a professional piece of writing. Do you have another assignment on business management ? This guide will help you!

Choose the Writing Format

Reiterate the importance of selecting and adhering to the chosen writing format throughout the essay. Consistency in formatting, citations, and other style elements contributes to the overall professionalism of your work.

Business Essay Example

Business essay examples offer practical assistance to students tackling assignments by showcasing the application of essential writing principles in a real-world context. As a tangible reference, it demonstrates an effective essay structure and how to formulate a clear thesis statement and provide coherent arguments. By examining examples, students can glean insights into research techniques, proper citation practices, and overall essay organization, empowering them to approach their business assignments with increased confidence and proficiency.

Example 1: “The Impact of Technological Advancements on Modern Business Operations”

This essay explores the multifaceted impact of technology on operational efficiency, innovation, customer relations, and global connectivity. From integrating automation and artificial intelligence for streamlined processes to facilitating global expansion through digital platforms, technology emerges as a driving force shaping the success and sustainability of contemporary enterprises. While acknowledging the numerous benefits, the essay also highlights the challenges and ethical considerations inherent in adopting these technologies, emphasizing the need for businesses to navigate these complexities responsibly for long-term growth and competitiveness.

Example 2: “Sustainable Business Practices: A Strategic Imperative for Corporate Success”

This essay explores the pivotal role of sustainable business practices as a strategic imperative for corporate success in the contemporary entrepreneurship scene. Addressing environmental concerns, social consciousness, and economic viability, the essay delves into the multifaceted benefits of adopting sustainable approaches. It discusses how businesses can align profitability with responsible practices, emphasizing environmental stewardship, social impact, and community engagement. The essay underscores the importance of regulatory compliance and risk mitigation in business by examining the economic advantages and innovation opportunities arising from sustainable initiatives.

Final Considerations

Students engage in writing business essays to develop essential skills and knowledge crucial for success in the professional world. These essays serve as a platform for honing critical thinking, analytical, and communication skills, allowing students to articulate and analyze complex business concepts. Through the process of researching, organizing thoughts, and constructing coherent arguments, students gain a deeper understanding of business principles and practices. Business essays also cultivate the ability to synthesize information, evaluate various perspectives, and present well-reasoned conclusions. If you find with task troublesome, you can always tell us, ‘ write my research paper ,’ and one of our wordsmiths will fulfill the assignment quickly.

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Marketing Essays

Magicflavor comprehensive marketing plan, evolving brand strategies: enhancing sustainable competitive advantage and brand equity, leveraging swot analysis for strategic excellence, a comprehensive analysis of competitive strategy and market focus, factors driving value co-creation, conagra’s strategic branding transformation, evolving trends in global influencer marketing, the impact of social media on louis vuitton’s growth in the british market., research on the factors influencing the willingness to use digital currency electronic payment in china —case of e-cny, developing an innovative idea for zoony skincare company, influences on consumer behavior in the healthcare sector, analyzing organizational goals and objectives, netflix’s 2020 strategy for battling rivals in the global streaming video market, image and brand management crossroads: a case study, brand reputation and purchase decision, essays on marketing.

Maybe you’re looking for a career in it or simply are interested in the power behind marketing. Either way, it’s an excellent topic for multiple essay topics. Marketing is what business uses to gain the attention of their potential customer. They use it to entice what users are looking to get and how their products or services can fulfill those needs.

It’s a blend of subliminally speaking to a consumer and using messaging in various mediums. This includes print, images and video to get to a psychological point of view. With Digital marketing and globalization it’s only become more complex. New markets are always opening up and new ways of sending out marketing messages.

It’s quite a diverse topic that looks at everything from what advertising looks like to how to capture someone’s attention in a matter of seconds. With technology, it’s also easier to capture marketing data points, helping to shift marketing from a creative field to an innovative and data-driven area. Items such as target audience and segmentation can be easily tracked so marketers can properly drive their efforts to the right consumers who will eventually buy the product or service.

How to write an essay about marketing

There are a lot of different avenues to go with marketing. You can look at how it’s a critical component of sales in general for business or, what consumer behavior looks like and how marketing works with it. There are also different types of marketing to consider as well.

Or you can go towards the psychology of consumerism and how marketing plays a critical role, and ensure that you cite plenty of use cases and data sets related to this topic. Technology also continues to grow in this field, with numerous marketing tools to help marketers in their roles. Looking at such technology, or the future of marketing technology will make for an excellent essay topic.

Topics to consider for essays on marketing:

• The importance of marketing in the modern business world • The different types of marketing • The marketing mix • The marketing research process • Consumer behavior • The future of marketing

So, try looking through the samples on this page. They will help you see different people’s points of view on marketing and create your own masterpiece!

Marketing - Free Essay Samples And Topic Ideas

Analysis of marketing mix strategies for wal-mart stores company.

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied on word of mouth and foot traffic. Those who knew about the business in its early days, mainly consisted of an elite group of artists, […]

Apple Company Business Background

Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, 1976. They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly and convenient computer. Wozniak left Apple in 1983 because of a reducing enthusiasm for the everyday running of Apple Computers. Jobs at that point contracted […]

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The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Running Head: CVS SWOT Analysis

Weaknesses: Weak existence outside of the U.S. Lawsuits over illegal refill practices Strengths: Largest retail pharmaceutical companies Strong brand presence Caremark pharmacy services – good Consistent in building shareholders value Consistent performance The broad range of health and wellness Strong accessibility Brand building to end tobacco sales Threats: Amazon expanding into the pharmacy market Government regulation and interventions Mail-order pharmacy Spread of prescription drug abuse Opportunities: Expand in the international market Growth with collaborations Growth w anti-aging drugs The aging […]

Unlocking the Marketing Magic of Hilton Hotel Chains

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

Speech on Digital Marketing Landscape: Insights from Digital Marketers in Dublin

Introduction Saunders et al. define. Defines research as "the systematic collection and interpretation of information with a clear purpose, to find things out" (Saunders et al. 2009). As this research is based on the perspective of Digital Marketers, qualitative research methods will be used. Insights for the Future of Digital Marketing in Dublin In-depth interviews will be conducted among the Digital agency based in Dublin in order to answer the research questions. The interview will be face-to-face and telephonic. Calls […]

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis is gathered from actual financial data with the objective to show the similarities and differences in the financial accounting methods of the three giant monopolies […]

Adidas Target Market and Marketing Strategies: Navigating Challenges

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Marketing and Academic Interests Essay

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, later on, to pursue in a business related course, because you will understand the importance of customer relations, communication, and stakeholders involved in the business. […]

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to its customers through its innovative hardware, software, and services” (“Apple Mission Statement and Vision Statement In A Nutshell”, 2019) Apple’s vision statement is, “We believe […]

The Story Behind Target’s Rice Cooker Marketing

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually contribute to the overall performance of employees or if they are mere luxuries. Comparatively, why are these substances, which are designed to make workers more […]

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

“Finding your Company’s Second Act,” Downes and Nunes (2018)

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Company Analyses – Apple Inc.

Apple Inc. was incorporated in 1977 in California. The company engages in the design and manufacture of mobile communication devices, media devices, and personal computers. It sells a variety of software, services, accessories, networking solutions, and third-party digital content and applications. The company's products and services include the iPhone, iPad, Mac, Apple Watch, Apple TV, iOS, macOS, WatchOS, tvOS, iCloud, Apple Pay, and a variety of accessories, as well as the Mac App Store, iBook Store, and Apple Music. The […]

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing […]

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should be so easily accessed. According to the Crime Prevention Research Center, over 50 percent of murders occur in 2 percent of the nation's counties. With […]

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company's capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform - Nasdaq - the company's capitalization has already exceeded 1.008 trillion dollars. Apple's phenomenal record is explained not only by the successful business and innovation […]

The People’s Platform: Taking Back Power and Culture

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Decade Sports: Strategies for Industry Success

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The Utilization of Sex in Advertisement

Introduction The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations vigorously putting resources into utilizing offers in their ad endeavors, for example, sexist pictures, experiences, and sentimental issues. (Akhter, Abassi & Umar, 2011). Utilizing nakedness […]

Women’s Role in Society and Sexist Advertisements

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Apple as One of the Biggest Companies on the Planet

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The American Dream Today

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Sport and the American Dream

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When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

Apple — Environmental Analysis and Branding Strategies

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Essay on Marketing

List of essays on Marketing. Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer. Businessman regards marketing as a management function to plan, promote and deliver products to the clients or customers. Human efforts, finance and management constitute the primary resources in marketing.

Audience : This essay is written in easy and simple words for school, college and university students.

List of Essays on Marketing for School, College and University Students

Essay on marketing – (1500 words).

Marketing is a comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer. Businessman regards marketing as a management function to plan, promote and deliver products to the clients or customers. Human efforts, finance and management constitute the primary resources in marketing.

Marketing starts with identification of customer’s wants and then satisfying those wants through products and services. The modern concept of marketing is customer-oriented and focuses on earning profit through customer satisfaction.

Prof. Drucker states that the first function of marketing is to create a customer or market. Customer is the most important person in the whole marketing process. He is the cause and purpose of all marketing activities.

According to Philip Kotler, “Marketing is a human activity directed at satisfying needs and wants through exchange process.” All marketing activities are basically for meeting the needs of customers and also raising social welfare. We have twin activities which are most significant in marketing- (a) Matching the product with demand, i.e., customer needs and desires or target market, (b) The transfer of ownership and possession at every stage in the flow of goods from the primary producer to the ultimate consumer.

According to William Stanton, “Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying products to target markets to achieve organisational objectives.”

The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational objectives.

Paul Mazur defined marketing as the creation and delivery of a standard of living to society. This definition catches the real spirit of the marketing process. It has consumer- orientation. It duly honours the marketing concept which indicates a shift from product to customer-orientation, i.e., fulfillment of customer needs and desires. It emphasises the major function of marketing, viz., satisfaction of customer and social demand for material goods and services.

Example- In the case of oral care products, currently only 47 per cent of the rural population use toothpaste, 23 per cent use tooth powder and the rest neither. Targeting non-users in rural areas and developing awareness about oral hygiene and converting them to tooth powder/toothpaste users.

Features of Marketing :

1. Marketing activities are aimed at satisfying the needs and desires of consumers and therefore, finding out consumer needs and wants is the starting point for all marketing activities. It starts with consumers and ends with consumers by satisfying their needs.

2. Marketing is a continuous activity and the goods are manufactured and distributed to the consumers as per demand.

3. Marketing deals with exchange of goods and services with money as the medium of exchange.

4. Marketing concept has undergone changes over a period of time i.e., the recent one is the societal marketing concept which focuses on three factors- customer demand satisfaction, public interest and profitability.

5. Marketing creates time, place and possession utilities. The consumer is able to obtain the right product at the right time at the right place as and when he requires.

6. Production and marketing are related and production takes place based on the needs and expectations of the consumer.

7. Marketing facilities large-scale production, employment opportunities and social welfare.

8. Marketing is an integral part of business. The survival and growth of business depend upon the effectiveness of marketing operations in an organisation.

9. Marketing is an integrated process and is based on strategies and plans.

10. The long-term objective of marketing is profit maximization through customer satisfaction.

Modern marketing begins with the customer, not with production, sales, technological landmarks and it ends with the customer satisfaction and social well-being. Under market- driven economy, buyer or customer is the king. The marketer should find out what the consumers wish to purchase and how much they are willing to pay. The company should then decide whether the desired product can be produced and sold at the price consumers will pay and at a profit to the company.

Marketing covers the following:

1. Seeking- The purpose of seeking is to discover the customer and customer needs. The marketing opportunity is revealed through an analysis of the environment.

2. Matching- Marketing is a matching process. Customer demand has to be matched with organisational resources and environmental limitations, such as competition, government regulations, general economic conditions, and so on.

3. Programming- The marketing programme, called the marketing mix, covering Product, Price, Promotion and Place (distribution) strategies (4 P’s) will be formulated and implemented to accomplish the twin objectives of customer satisfaction and profitability.

Marketing is an ongoing process of- (1) Discovering and translating consumer needs and desires into products and services (through planning and producing the planned products), (2) Creating demand for these products and services (through promotion and pricing), (3) Serving the consumer demand (through planned physical distribution) with the help of marketing channels, and then, in turn, (4) Expanding the market even in the face of keen competition.

The modern marketer is called upon to set the marketing objectives, develop the marketing plan, organise the marketing function, implement the marketing plan or programme (marketing mix) and control the marketing programme to assure the accomplishment of the set of marketing objectives. The marketing programme covers product planning or merchandising, price, promotion and physical distribution.

Four basic approaches are commonly used to describe the marketing system:

1. Commodity Approach :

Under the commodity approach, we study the flow of certain commodity and its journey from the original producer right up to the final customer. In such a study, we can locate the centre of production, people engaged in buying and selling of the product, mode of transportation, problem of selling and advertising the product, problems of financing it, problems arising out of its storage and so on.

Through such an approach, we can find out the differences in marketing products, services and problems. Thus, we can have a fuller picture of the field of marketing. Marketing of agricultural products such as cotton, wheat, jute represent the commodity approach.

2. Functional Approach :

Under the functional approach, we concentrate our attention on the specialised service or functions or activities performed by marketers. The study of marketing functions (like, buying, selling, storage, risk-bearing, transport, financing, and providing information) represents the functional approach to the marketing system.

3. Institutional Approach :

Under the institutional approach, our main interest centres round the marketing institutions or agencies such as wholesalers, retailers, transport undertakings, banks and insurance companies etc., who participate in discharging their marketing responsibilities during the movement of distribution of goods. We try to find out how these various business institutions and agencies work together to form a total marketing system.

4. The Systems Approach :

A system is a set of interacting or interdependent components or groups co-ordinated to form a unified whole and organised marketing activities to accomplish a set of objectives.

In the model of systems approach we have:

1. Objective,

3. Processor,

4. Outputs, and

5. Feedback.

The system is designed to achieve objectives or goals according to a plan, which provides for the processing of inputs and the discharge of appropriate outputs. The objectives direct the process control monitors the process. Information feedback gives information from internal and external sources and it is the basis for future change in the system.

An open system has its own environment giving the inputs and accepting the outputs. Inputs are processed, producing outputs to meet the objective. The twin objectives of marketing system are customer satisfaction and profitability.

The systems approach provides the best model for marketing activity. It places emphasis on the inputs to the system and the outputs produced. It helps in the determination of marketing and corporate goals, and the development of marketing programmes and the total marketing mix.

Adoption of a systems approach provides a good basis for the logical and orderly analysis of marketing activities. It stresses marketing linkages inside and outside the firm. It emphasises changing environment. It provides a framework for control. It depends on using the right information. Markets can be understood only through study of information.

The output establishes the purpose or objective of a system. The objective is profits through serving the demand of consumers and community. The output of marketing system is sales of goods. Correct inputs must be available to the processor i.e., marketing administration in order to produce desirable outputs.

These inputs in the marketing system are the elements of marketing-mix and the target market determined through marketing research. The marketing system must operate as per plans and policies and within control which may be internal or external. Of course, feedback must be available for introducing corrections in the future plans and marketing operations.

The flow of information required to check performance is called feedback. Feedback ensures the accomplishment of objectives through continuous marketing managerial process of planning-action-control. Marketing environment can be broken down into a number of layers. The inner layers become the subsystems of the outer layer. Output from one layer becomes the input for the next.

Marketing plan is a system and its parts or components are subsystems. There are four components or subsystems of marketing plan or marketing-mix- (1) The product management system to manage products from introduction to market withdrawal, (2) Channel and physical distribution system to manage distribution channels and the flow of goods to the market, (3) Promotion system to coordinate all means of promotion to stimulate demand, and (4) Price system designing prices for a line of products sold to customers under different selling conditions.

Marketing management revolves around these four areas of marketing- mix or plan. Marketing information system provides data for decision-making in all marketing areas or problems. It is also a part of marketing system.

The systems model (plan-inputs-processing-outputs-feedback-environment) placed emphasis on the inputs of resources as per plan, discharge of outputs and marketing information flow. It enables the determination of goals as well as development of strategies and programmes to achieve those goals through feedback control mechanism.

Essay on Marketing – 2 (1000 Words)

Traditionally, marketing has been defined as follows – “Marketing includes all activities that direct the flow of goods and services from the producers to the consumers or users.” This definition is product oriented as it does not consider the needs of the customers. It emphasises sale of goods produced by the producer and thus considers marketing in a narrow sense of ‘telling and selling’.

Modern definitions of marketing are based on the philosophy that “Satisfaction of customers is the basic purpose of business”. According to Philip Kotler, “Marketing is a social process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others”.

This implies matching of products with what is demanded in the market. This requires determining the requirements of potential customers and then developing and supplying those products which meet their requirements. If a business produces the products to satisfy the requirements of customers, it is more likely to be successful in achieving its objectives.

Definitions of Marketing :

Traditional Definition:

Marketing is a social process by which products are matched with markets and through which the consumer is able to use or enjoy the product. It makes goods and services more useful to the society by creating place, time and possession utilities. —Cundiff and Still

Modern Definition:

Marketing is a social process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. —Philip Kotler

The present day marketing is consumer oriented rather than product oriented. Product planning, pricing, promotion and distribution are so organised that the needs of the customers are satisfied fully. In the words of Stanton, “Marketing is a total system of interacting business activities designed to plan, price, promote and distribute wants satisfying products and services to present and potential customers”. Consumer oriented marketing ensures that all business activities revolve around the customer.

The essential elements of marketing are as follows:

(i) Two Parties:

There are at least two parties – buyer or customer on the one hand, and seller or marketer on the other.

(ii) Exchange of Value:

Exchange of goods and services between the seller and the buyer takes place for a valuable consideration. In other words, the parties have something viewed valuable by each other. That means the buyer can offer value and the seller can offer goods which are perceived to be of value by the buyer.

(iii) Freedom:

The parties are free to interact and accept or reject the offer of each other.

(iv) Satisfaction:

Marketing satisfies the needs of both the parties. The consumers gets want satisfying goods and services and the seller gets value in terms of money for his offering.

Marketing as a Process of Managing Profitable Customer Relationships :

According to Philip Kotler, “Marketing is the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return.”

Globalisation and rise of information technology (IT) have increased the expectations of customers. They don’t buy products or brands, but ‘a set of benefits or values’. They expect marketers to be concerned with their total satisfaction. The marketers association with the customer continues even after the sale of the product and this is what is called relationship marketing.

Thus, marketing is a process consisting of the following interrelated elements:

(i) Understand the market and customer needs and wants.

(ii) Design the product to satisfy customer needs and wants.

(iii) Develop an integrated marketing program that delivers superior value to the customer.

(iv) Build profitable relationships with, customers and offer ‘customer delight’.

(v) Capture value from customers to create profits and customer equity.

Marketing enables people to satisfy their needs and wants through exchange relationships. Exchange is the act of obtaining a desired product (or benefit) from a company by offering money value in return. Marketing also involves actions taken by the marketer to build and maintain desirable exchange relationships with target customers.

Marketers try to build strong relationships by consistently delivering superior customer value. Besides attracting new customers, they also try to retain the existing customers. These are the two basic goals of modern marketing.

The key to building lasting customer relationships is to create (i) superior customer value, and (ii) satisfaction. A customer buys from the firm that offers the highest customer perceived value, i.e., the customer’s evaluation of the difference between all the benefits and all the costs of a market offering (i.e., product) relative to those of other firms. Many people prefer to buy sweets from Haldiram’s store as compared to other sweet shops because of higher perceived value.

Market and Related Concepts :

Traditionally, the term ‘market’ refers to the place where buyers and sellers meet for exchange of goods and services. It is in this sense that we refer to Chandni Chowk Market, Kamla Nagar Market, Janpath Market and other markets in Delhi. The buyers go to the market to purchase the goods of their choice.

These days the term ‘market’ has acquired a broader meaning. If refers to actual and potential buyers of a product or service, whom the sellers can approach through various means of communication and transport.

For example, a marketer can approach prospective buyers through web advertising and a customer can purchase goods from his residence or office by placing order on telephone or cell phone or using internet and e-mail. Physical meeting between the parties to buy and sell is not necessary.

Customer Needs, Wants and Demands :

Marketing begins with human needs and wants. Needs are feelings of deprivation of some satisfaction. People need food, air, water, clothing and shelter to survive. These needs exist in the very nature of human biology and marketers do not create them. Wants are desires for satisfaction of needs. Human needs are few but wants are many. Human wants are continually shaped and reshaped by families, social institutions and cultural factors.

Demands are wants for specific products and services. They are backed by the ability and willingness to buy. Wants which are supported by purchasing power become demands. Marketers influence wants and demands by making products attractive, affordable and easily available to the target group of consumers. For example, a marketer might promote the idea that a certain brand of pen (e.g., Parker) would satisfy the need for social status.

Essay on Marketing – 3 (700 Words)

Marketing starts with identifying customer needs and wants and ends with satisfying them through a coordinated set of activities that also allows a firm to achieve its own goals. Awareness of this fact gave rise to the marketing concept. The marketing concept embraces all the activities of a firm. It aims at matching the company’s offering with customer needs, to achieve the desired level of customer satisfaction and generate profits for the company.

The marketing concept is based on the beliefs that are as follows:

(a) The company’s planning and operations are customer-oriented,

(b) The goals of the company should be profitable sales volume and not just volume, and

Cundiff and Still, “marketing is the business process by which products are matched with market and through which transfer of ownership affected”.

Tousley, Clark and Clark “marketing consist of those efforts which affect transfer of ownership of goods and services and provide for the physical distribution”.

H.L. Hansen Marketing is the process of discovering and translating consumer needs and wants into products and service specification, creating demand for these products and services and then turns expanding this demand.

According to American Marketing Association, ‘marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”.

The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as “a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.”

The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably”.

Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Managerial Definition :

As a managerial definition, marketing is described as “the art of selling products”. But Peter Drucker, a leading management theorist, says that “the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy”.

Traditional and Modern Concepts of Marketing :

Old or traditional concept of marketing was limited up to profit generation by high volume of sales and production of products at a large scale, how to distribute products from producers to customers in an efficient manner. Marketing activities were concentrated toward selling; later on with rise of competition marketers gave more emphasis to promotion activities to increase their market share and profitability. Salesmanship and product promotion were the main part of marketing policy of a business firm.

Modern concept has shifted from selling to customer satisfaction, modern marketing concept aim at how to understand a customer in a better way it is possible by exploring customer’s want and expectations and marketing behaviour. Products manufactured by firms should match with the demand and expectation of customers.

Under marketing concept a customer should be ready to buy the products on his own initiative, how to create demand in market by customer satisfaction is the main essence of modern concept. Now customer is well aware about his rights, quality and customer services, therefore marketing should be customer oriented, a strong communication network is needed to build high brand equity and goodwill in market.

Marketing is an important functional area of business which generates revenues through the sale of satisfying goods and services to the customers. It involves taking decisions in the areas of product, price, place and promotion keeping in view the requirements of the customers business. In this article, the nature of marketing management, implications of modern marketing concept, objectives of marketing, distinction between marketing and selling and also the tools of marketing mix.

Short Essay on Marketing – 4 (400 Words)

Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.

It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.

Marketing is used to identify the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. The evolution of marketing was caused due to mature markets and overcapacities in the last 2-3 centuries. Companies then shifted the focus from production to the customer in order to stay profitable.

The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions. It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

Marketing is defined by the American Marketing Association AMA as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

The Chartered Institute of Marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” A different concept is the value-based marketing which states the role of marketing to contribute to increasing shareholder value.

In this context, marketing is defined as “the management process that seeks to maximise returns to shareholders by developing relationships with valued customers and creating a competitive advantage.”

Marketing practice tended to be seen as a creative industry in the past, which included advertising, distribution and selling. However, because the academic study of marketing makes extensive use of social sciences, psychology, sociology, mathematics, economics, anthropology and neuroscience, the profession is now widely recognized as a science, allowing numerous universities to offer Master-of-Science (MSc) programmes.

The overall process starts with marketing research and goes through market segmentation, business planning and execution, ending with pre and post-sales promotional activities. It is also related to many of the creative arts. The marketing literature is also adept at re-inventing itself and its vocabulary according to the times and the culture.

Essay on Marketing – 5 (1000 Words)

Marketing as a term is widely used in the management of a business and in our day- to-day life. In the era of customer and competition driven business world, marketing is not just the domain for the marketing department in a company. It’s a philosophy; it’s a business orientation now. It is imbibed in the corporate vision and mission of the successful companies.

All the successful companies in India like Tata, Reliance, Mahindra, Bharti Airtel, Maruti, Birla, Bajaj, Dabur, Patanjali etc., are thriving by understanding and delivering value to the Indian consumers to serve them in a better way than their competitors.

“Marketing is a process of exchange through which needs and wants are satisfied”, so can be the definition of markets given by Philip Kotler is paraphrased.

A better explanation can be given-

“Market is not merely spatial in nature; the buyers and sellers constitute the market, even though not face-to-face. Marketing involves not merely selling but reaching out customers to sell things they want. Thus product- mix, price-mix, distribution-mix and promotion-mix are the four corner stones of marketing. Even consumption patterns and the dictates of consumers are a part of the marketing strategy and then we have to include the policies relating to taxes and subsidies and/or regulations as they affect the product, price, distribution and promotion mixes.”

Another famous name in marketing Peter Drucker emphasized that marketing issues permeate all areas of the enterprise.

There are four most important aspects of marketing and they are:

1. Choosing the product mix;

2. Choosing the price mix;

3. Planning the distributional network; and

4. Market promotion.

These are also known as four Ps [product, price, place (distribution) and promotion], “Consumer is the king” (meaning consumer dictates and is always right) has given way to “consumer is the queen”, (meaning thereby that decision are taken by the lady of the house), are the sayings that give guidepost for developing marketing. There are firms, institutions, persons and governments involved in marketing. There are historical stages of marketing.

Rudimentary barter system is exchange of “commodities with commodities” (we should not call “goods” with “goods” from the “secondary/manufacturing” sector.) By the time there is trading in “goods”, barter system gets superseded. Rural marketing in India still has a good-sized component of the barter economy. Vegetables, edible oil, pulses, milk-products and food grains are taken and given in barter in rural areas.

Transitional stage and concurrent stage between barter and monetised exchange exists (as in India even in the 21st Century). As specialisation and industrial activities develop, barter gives way to exchange with money. However, rural areas continue to have barter transactions. (Some kabaadies in India who recycle the wastes of the households as non-functional fans, old newspapers to n number of things sometimes offer double trade e.g., give anything @ Rs. 15/- and make the payment adjusted against the junk that will be taken by them.

All types of modern markets with their spatial ramifications develop in the developing economy as in India.

Fully modern marketing system will have to satisfy two conditions:

1. There is no barter there, and

2. Even plastic money (credit/debit cards) is used.

Micro-management of marketing is not concerned with increasing the purchasing power.

Macro-management of marketing should aim at various things like:

1. Laying down rules and regulations for all types of marketing;

2. Selling “social marketing” of such ideas as of family planning and/or or advising persons how to save themselves from aids; or

3. Improving purchasing power or entitlements of all groups.

Marketing of primary, secondary and tertiary sector (services) follow one basic principle—how to optimise profits, if not maximise.

What is Marketing? – Definitions of Marketing:

The Chartered Institute of Marketing defines marketing as ‘The management process responsible for identifying, anticipating and satisfying customer requirements profitably’

Oxford Dictionaries define Marketing ‘as the process of performing market research, selling products and /or services to customers and promoting them via advertising to further enhance sales.’

Kotler Philip, Gary Armstrong, Veronica Wong, and John Saunders are of the view that ‘Marketing as an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.’ It generates the strategy that underlies sales techniques, business communication, and business developments.

Paliwoda, Stanley J and John K. Ryans believe in a different concept called the value-based marketing, which states the role of marketing to contribute to increasing shareholder value.

American Marketing Association’s (AMA) has defined as following:

‘Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.’

Above definition was applicable till Sept., 2007. Now with the ever changing business environment, the definition of Marketing also underwent a lot of change from Oct., 2007.

Now, AMA defines Marketing as:

‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’

Marketing is not just an organizational function, but it is an activity and a set of institutions are involved. Now the customers, organisation and its stakeholders have also been rephrased as Customers, Clients, Partners and Society at large. Now Customer Relationship Management (CRM) is as important as Partner Relationship Management (PRM). Societal welfare is as important as the company’s welfare.

Panasonic’s ‘Eco Ideas’, Nokia’s ‘Take Back Campaign’, HP’s ‘Power to Change’ and Toyota’s initiative for Hybrid Green Vehicles are few examples of corporate initiative for the society at large.

Philip Kotler, a well-known authority on marketing has termed marketing as a ‘societal process by which individual and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others.’ Marketing can also be said as the process of ‘satisfying needs and wants through an exchange process’.

In a simpler way, Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit.

Thus, Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits.

On the whole, we can say that CCCCC STP PPPP encompasses all the aspects in marketing. Sounds confusing, let me clarify, Marketing is all about 5Cs, STP and 4Ps. 5Cs stands for Customers, Company, Competitors, Collaborators and Context. While STP stands for Segmentation, Targeting and Positioning; whereas 4Ps represent the Marketing Mix i.e. Product, Price, Place and Promotion.

Essay on Business Marketing – 6 (2500 Words)

Marketing plays a critical role in modern business practice, where maximizing shareholder value is an increasingly important goal. The essence of business marketing focuses on how firms attract, retain, grow customers — critical firm assets — by enhancing relationships with them.

Success in delivering customer value leads directly to improving shareholder value and long-run firm prosperity. In Essentials of Managing Marketing, we explore both the strategic aspects of marketing and the tactical implementation decisions marketers make every day. But first, we investigate two quite different but related meanings of marketing.

Marketing as a Philosophy embraces the view that marketing is the guiding force/orientation for the entire corporation. Firms with a marketing philosophy operate with an external orientation. Such firms focus attention, resources outside the corporation — to acquire, retain, grow customers — but take careful account of a range of external environmental forces.

By contrast, internally oriented firms focus on internal issues — products, services, processes. Essentials of Business Marketing embraces the marketing-as-philosophy perspective. The author believes, and has seen in his own career, how powerful and effective a business can be when the entire organization is attuned to the external world. Such agile firms not only sense critical environmental factors, but also adapt to address them.

Marketers must possess the tools/decision-making skills to get the marketing job done. Effective marketers focus on six marketing imperatives. Marketing Imperatives describe the specifics of the marketing job. For executives with marketing/ product-management titles, these imperatives are the must-dos of marketing.

We identify two groups:

1. Strategic Marketing:

Imperative 1-Determine, recommend which markets to address.

Imperative 2- Identify, target market segments.

Imperative 3- Set strategic direction, positioning.

2. Implementing Market Strategy:

Imperative 1- Design the market offer.

Imperative 2- Secure support from other functions.

Imperative 3- Monitor and control execution/ performance.

To broaden this framework, four marketing principles form the basis for marketing decision-making.

These principles act as guidelines for executing the six imperatives:

Principle 1- Selectivity, Concentration

Principle 2- Customer Value

Principle 3- Differential Advantage

Principle 4- Integration

What is Marketing?

Marketing is often confused with advertising and sales. Even many executives are unclear. It seems so intuitive; can’t anybody be a marketer? Marketing is the firm’s fundamental activity. When marketing delivers value to satisfy customer needs, the firm attracts, retains, grows customers, in the face of competitors trying to do the same thing. If costs are in line, profits follow. Profits help the firm survive as an independent entity, secure resources to grow, enhance shareholder value.

Business Marketing’s role includes identifying opportunities; figuring out customer needs; understanding competition; developing appealing products/services; communicating/distributing value to potential customers. When the firm does a good job of completing these tasks, shareholder value increases. Example- Flipkart — successful e-commerce firm — co-founder Sachin Bansal emphasizes that focus on customer satisfaction and owning the entire customer experience has benefited his firm.

The critical weapon in the battle for customers is straightforward in concept, but may be complex/ difficult in execution. The firm must deliver customers greater value than competitors deliver. Customers reward such firms by purchasing their products/services, today and tomorrow. This exchange is the basis of all markets.

The late Peter Drucker, preeminent management theorist, is generally credited with developing the customer orientation and modern marketing perspective. Drucker stated, “If we want to know what a business is, we have to start with its purpose. There is only one valid definition of any business purpose — to create a customer. It is the customer who determines what a business is.

For it is the customer, and he alone, who through being willing to pay for a good or service, converts economic resources into wealth, things into goods…. Because it is [the purpose of a business] to create a customer, [the] business enterprise has two — and only these two — basic functions- marketing and innovation.”‘

Business Marketing and Shareholder Value :

The central focus on shareholder value is deeply rooted in many capitalist countries. The shareholder- value perspective defines managements job as maximizing returns for firm owners — shareholders.

In addition to shareholders, the firm has many other stakeholders — management, labor, public at large. In some capitalist countries, these stakeholders are more favored than shareholders. Indeed, in these countries regulations generally favor managers, and protect them from unwelcome mergers/acquisitions. Regardless, in recent years, developing global capital markets have favored the shareholder-value perspective.

Customers are the sole source of firm revenues; all firm activities are costs of attracting, retaining, growing customers. Unfortunately, managers sometimes forget this fundamental truth. Customers provide revenues/cash flow when they believe firm products/services offer better value than competitive alternatives.

Marketing as a Philosophy- External, Internal Orientations :

The firm enhances shareholder value by attracting, retaining, growing customers. At a philosophical level, each employee has some responsibility; marketing is everybody’s business.

To quote Drucker again, “Marketing is so basic that it cannot be considered a separate function within the business … it is, first, a central dimension of the entire business. It is the whole business … seen from the customers point of view. Concern and responsibility for marketing must, therefore, permeate all areas of the enterprise.”

David Haines, former brand czar at Vodafone, echoed Drucker- “Marketing is too important to be left to the marketers. It’s the obligation of every single individual in the company, whether you’re a phone operator, the CEO, or anyone else in the company.” To put it more crassly- If marketing is unsuccessful, nobody gets a paycheck!

Marketing as a philosophy concerns the firms entire orientation; such firms operate with an external orientation. The externally oriented firm looks outward to the environment; it knows that customers are central to its future. Other firms focusing on internal business drivers have one of several internal orientations-, delivering customer value takes a back seat.

i. External Orientation:

The externally oriented firm knows its current products/services/processes are the reasons for past/ present success. This firm also knows that, as the external environment evolves, its products/services/ processes must also change. The externally oriented does not fear change. This firm goes beyond a customer focus; it works hard to understand competitors markets, other environmental forces. This firm invests in new capabilities/competencies to exploit opportunities for attracting, retaining, growing customers. P&G spends over $400 million annually seeking customer/market insight.

In difficult economic times, when profits are under pressure, many firms cut spending/investment; but the externally oriented firm increases investments — human capital, marketing budgets, mergers, acquisitions. Example- In recent recessions, Amazon, Cisco, Coca-Cola, Intel, Tata Consultancy Services invested heavily; they swept past more internally oriented competitors.

ii. Internal Orientations :

Internally oriented firms place internal business considerations ahead of customer focus.

The orientations are:

1. Operations Orientation:

It overemphasizes improving efficiency, reducing costs. There is nothing inherently wrong with such actions; by contrast, cost reduction should not be a priority when the firm offers new products/services, enters new markets, or otherwise should invest to attract, retain, grow customers.

2. Sales Orientation:

It focuses on short-term sales revenues. The firm is less concerned with profits. Characteristic actions to secure sales- Prices set too low, unsustainable discounts, loose credit terms, excessive product variations. The firm spends little effort on marketing research, planning; targets customers indiscriminately.

3. Finance Orientation:

It focuses too heavily on short-term profits. When a firm manages by the numbers, it tends to avoid expenditures for long- term payoff. The finance-oriented firm mortgages its future by indiscriminately cutting back — advertising, capital investment, R&D, talent.

4. Technology Orientation:

It focuses on R&D, but pays insufficient attention to customer value. First- class products are critical for attracting, retaining, growing customers, but for this firm technology is more important than customers.

The Six Marketing Imperatives :

The job of putting the firms marketing philosophy into practice normally falls to marketing professionals. These people engage in many activities; they must make decisions on how to allocate their time/other resources.

The critical question- Are we doing the right things to attract, retain, grow customers? Put another way- Are we implementing the six marketing imperatives — the firm’s must-dos. Imperatives 1, 2, 3 focus on strategic marketing; imperatives 4, 5, 6 zero in on implementing market strategy.

Imperative 1- Determine, Recommend Which Markets to Address :

The firm must answer critical questions about its business, market portfolios:

i. In which new businesses/markets shall we invest — people, time, dollars?

ii. From which businesses/markets shall we withdraw?

iii. In which current businesses/markets shall we continue to invest?

iv. How much investment shall we make in these various businesses/markets?

Marketing plays two key advisory roles. First, identify opportunities. Marketing is the only function with explicit responsibility to focus attention externally on the market, customers, competitors — outside the firm. Marketing personnel should research the environment to identify potential opportunities, then bring these to top management for go/no-go decisions.

Second, advise on proposed strategic actions. Many parts of the firm develop strategic initiatives. Marketing has the responsibility to insert itself into key decisions — collecting, analyzing relevant data — bearing on market entry/exit. Marketing should fully explore the ramifications of potential firm actions, or disaster may ensue.

Imperative 2- Identify, Target Market Segments :

Marketing must identify market segments — groups of customers with similar needs that value similar benefits with similar priority orders. Once the firm has identified market segments, it must decide which to target for effort. Effective segmentation and targeting are critical for delivering customer value and driving sales, profits.

Imperative 3- Set Strategic Direction, Positioning :

The firm decides how to compete in those market segments it has targeted. For each target segment, marketing must formulate performance objectives, then decide on firm positioning in each segment — target customers, target competitors, value proposition, reasons to believe. Together with Marketing Imperative 2, positioning completes the STP triumvirate — segmentation, targeting, positioning.

Typically, individual market segments are at different developmental stages; hence they require different approaches. Finally, decisions about strategic direction must include questions about branding. The firm must continually assess strategic direction and make necessary course corrections.

Imperative 4- Design the Market Offer :

The market offer is the total benefit package the firm provides customers. Tools for designing offers are the most well-known part of marketing.

The marketing-mix elements — aka 4Ps — comprise the basic building blocks:

i. Product:

Generally, the product embodies major benefits the firm offers to satisfy customer needs — these benefits provide customer value. Product comprises both physical products and intangible services.

ii. Promotion:

Embraces various ways the firm communicates with customers — informing, persuading customers to purchase (or recommend) its products. Core promotional elements include mass communications — advertising, publicity & public relations; digital marketing; personal communications — sales force.

iii. Distribution:

Focuses on how, where customers secure the product (aka place).

The firm establishes its feasible price by the equivalent amount of value it offers customers via product, promotion, distribution.

Imperative 5- Secure Support from Other Functions :

Functional areas must work together to ensure the firm designs and executes the right market offer.

Business marketing requires two very different types of support:

i. Support for design — relates to technical, operational, economic feasibility. This support requires keeping the firm focused on satisfying customer needs and pushing specific functions to encourage evolving their capabilities.

ii. Support for implementation — assumes the firm has agreed upon/fixed the design. Marketers must possess the leadership/interpersonal skills to secure cooperation across multiple functions — internal marketing, getting buy-in.

Imperative 6- Monitor and Control Execution/Performance :

Is the firm achieving desired results? If results are not on track, what changes should the firm make?

Marketing is a key stakeholder in securing answers to three questions; it should act appropriately based on the answers:

i. Are various functions/departments implementing the market offer?

ii. Is market/financial performance reaching planned objectives?

iii. Based on current environmental realities, are objectives, strategies, implementation plans on track? Should the firm make changes?

Four marketing principles serve as guidelines for executing the six imperatives:

Principle 1- Selectivity, Concentration :

Providing advice on market selection — Imperative 1 — and deciding which market segments to target — Imperative 2 — are among marketing’s primary responsibilities.

Underlying these imperatives is the-

i. Selectivity- Carefully choose targets for firm efforts.

ii. Concentration- Concentrate resources against those targets.

This principle is about choosing the firm’s battles. It is dangerous to dissipate limited resources over too many alternatives by trying to do too much. No organization, no matter how large or how successful, has infinite resources.

Some experts re-label this principle Concentration and Concession. Not only must the firm concentrate resources, it should affirmatively decide where it does not want to compete.

Principle 2- Customer Value :

Market success depends on providing value to customers. This principle is central to the marketing job. Customer insight should drive design, implementation of market offers, product/investment decisions, and performance evaluations. The firm develops, produces, delivers products/services, but customers perceive value only in the benefits these products/ services provide.

Customer value is a moving target. As the environment evolves, customers accumulate experience; the needs and benefits they seek evolve also. World-class companies continuously invest in marketing research to probe deeply into customer needs, priorities, expectations, and experiences. They feed these results into the product development process to generate greater value for customers.

Firms that take their eye off the customer ball can get into serious trouble. Shoppers Stop, Aditya Birla Retail, Reliance Retail have closed many unprofitable stores in recent years.

Principle 3- Differential Advantage :

Closely related to the Principle of Customer Value; differential advantage lies at the heart of every successful market strategy —the firm should offer customers something they value, but cannot get elsewhere. Differential advantage is similar to competitive advantage, unique selling proposition, having an edge.

To implement this principle, the firm must develop well-designed market offers, based on the marketing-mix elements, and secure buy-in from other functions.

i. Competition:

Offering customer value is not enough. To avoid competitive parity, the firm must offer greater value than competitors. The firm must create/recreate differential advantage to beat competitors.

ii. Superiority:

Some differential advantages are better than others. Differential advantage based on proprietary intellectual property, unique product design, product availability may be more sustainable than differential advantage based on communications.

A differential advantage based on an organizational process like parts delivery, qualified technicians may be even more sustainable.

iii. Erosion:

Competition will eventually erode even the apparently most sustainable differential advantage. Maintaining differential advantage is marketing’s most fundamental challenge; the search for differential advantage must be continuous.

iv. Cannibalization:

To stay ahead of competition, the firm must be willing to cannibalize its own offers. Many firms will not do so — in part because of strong political constituencies for the status quo; in part because profit margins may be lower. Such unwillingness to act runs the risk of missing opportunities, passing market initiative to a competitor.

v. Differential Advantage and Difference:

A differential advantage is not the same as a difference. Developing a different market offer may not be difficult. Differential advantage must create benefits/values customers recognize, and are willing to pay for.

Principle 4- Integration :

This principle has two dimensions:

i. Customer:

The firm must carefully integrate and coordinate all design and execution elements it offers customers. Poor advertising can ruin an excellent product; delayed promotional materials can doom product launch; improper pricing can cause havoc with sales forecasts.

The firm must carefully integrate/coordinate all internal activities. Different functions/departments must work together; they must avoid squabbles over priorities, turf wars, ambiguous messages by senior managers. Firms with an external orientation are more likely to achieve integration; employees, departments, businesses share a common purpose — serving customers. Sharing responsibility for designing, implementing market offers drives agreement on priorities and close/cooperative working relationships.

Essay on Marketing Topics – 7 (1900 Words)

Marketing refers to a social process by which individuals and groups obtain what they need and want through creating, offering and exchanging products and services of value freely with others. It is the sum-total of all the activities that facilitate flow of goods and services from producers to the ultimate consumers.

In simple words, marketing involves study and management of exchange relationships. It is used as a tool by business to create the customer, to keep the customer and to satisfy the customer.

Marketing is concerned with all the activities of a company which are associated with buying and selling of a good or a service. It involves activities that aim at making people aware of the company’s goods or services and making sure that these are available to be bought and availed respectively.

Marketers are involved in marketing various types of entities like goods, services, experiences, events, persons, places, properties, organisations, information and ideas. Marketing is an ongoing communication exchange with customers in a way that educates, informs and builds a relationship over time.

It is the process by which a firm profitably translates customers’ needs into revenue. It also involves building a brand and convincing people that a particular brand is the best.

It aims at satisfying the needs and wants of the customers and thereby retaining them for the longest possible period of time. Marketing attracts consumers’ scarce resources, attention and disposable income to derive profitable revenues.

It is the process of getting a product or service from a company to its end-customers from product development through to the final sale and post purchase support.

Essay Topic # 1. Definition of Marketing:

Some Important Definitions of Marketing:

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large. —American Marketing Association (AMA)

Marketing is the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. If defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best, and it designs and promotes the appropriate products and services. —Philip Kotler

Marketing is a management activity that identifies, anticipates and satisfies customer requirements efficiently and profitably. —Mark Gwilliam

Marketing is the management process for identifying, anticipating and satisfying customer requirements profitably. —Chartered Institute of Marketing

Marketing is the business process by which products are matched with the markets and through which transfers of ownership are affected. —F.E.Clark

Marketing is that phase of business activity through which the human wants are satisfied by the exchange of goods and services. — J.F.Pyle

Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. — Philip Kotler

Essay Topic # 2. Nature of Marketing:

(i) Customer Focused – All marketing activities should be customer oriented. They should start with identifying the customer’s needs, followed by developing products, pricing it, promoting it and distributing it as per the customer’s requirements.

(ii) Integrated Process – Being an integrated process, marketing involves coordination of many activities with other business functions like production, personnel, financing, research and development.

(iii) Multi-Disciplinary – Marketing is multi-disciplinary as it has evolved out of commerce and has got its strength from law, psychology, sociology, mathematics and statistics. It is an art as well as a science.

(iv) Interaction with External Environment – It operates within the framework of external environment which comprises of economic, natural, social, legal, political environment etc.

(v) Mutually Beneficial Exchange – It means buyers get want-satisfying goods and sellers get value in exchange of their goods leading to mutual benefit to both the parties.

(vi) Based on System Approach – It is based on system approach as it requires intelligent coordination of four ‘P’s of marketing mix. These are Product, Price, Place and Promotion.

Essay Topic # 3. Importance of Marketing:

(i) It is the beating heart of a business organization – Being the revenue producing department, it is a very important function of management.

(ii) It facilitates creation of place, time and possession utility – As creating these utilities help a marketer to achieve success in the business.

(iii) It helps in improving the standard of living of the people – This is done by offering wide variety of goods and services to the people.

(iv) It generates employment – A large number of people are employed by marketers to carry out various functions of marketing.

(v) It leads to economic development of the nation – It mobilises untapped resources and facilitates full utilisation of production capacity and other assets and hence leads to economic development of the nation.

Essay Topic # 4. Modern Marketing:

The Present Day Marketing is Customer Driven:

Business must find out what the consumers want and then produce goods according to the needs of the consumers. What is offered for sale should be determined by the buyer rather than by the seller. Instead of trying to market (sell) what is easiest for us to make, we must find out much more about what the consumer is willing to buy.

Under consumer-oriented marketing it is highly essential to know what the consumers really want. This is possible only when information is collected from the consumers.

Marketing research and Marketing Information Systems are now-a-days full-fledged functions of marketing. All organisations accept that the marketing activities must start far ahead of production. The company must appreciate and understand the consumers’ strategic position as a determinant of the firm’s survival and growth.

This philosophy of marketing means that the entire marketing is designed to serve consumer needs. The marketing man is introduced at the beginning rather than at the end of the production cycle and marketing is integrated at each phase of the business.

Thus, Marketing, through its studies and research will determine for the engineer, designer and the manufacturing manager, what the consumer wants in a given product, what price he is willing to pay and where and when it will be wanted. The launch of the ‘Nano’, a small car for the common man of India at an affordable price is a glaring example of this statement, i.e., the present day marketing is customer driven.

Marketing Begins before Production and Continues after Sale:

Marketing is an organizational function which includes a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

By stating definition of marketing itself, it becomes clear that marketing also deals with the creation of a product. It is done by means of proactive marketing, i.e., focussing on customers’ latent needs. For this the process of Marketing Research is applied. These days the companies’ strategies have shifted from “make-and-sell” philosophy to “sense-and-respond” philosophy.

In order to identify the needs of customers various surveys are conducted, pilot studies are done. The respondents are not just prospective customers but also front line executives, since they know a lot about the needs of customers.

At each stage of new product development, marketing has a key role to play.

Marketing after sales – Making a new customer is costlier than retaining an old one. Therefore, it is necessary to keep the customers not only satisfied, but rather delighted. This can be done through customer relationship management, where marketers can offer to provide after sales-services, warranties, guarantees, product resale offers, discounts on next purchase etc.

Marketing Creates Value for Customers and Builds Profitable Customer Relationships and Captures Value from Customers in Return:

“Marketing creates value for customers and builds profitable customer relationships and captures value from customers in return.” This statement very aptly describes the essence of marketing in modern scenario. It is a two way process of creating value for customers by offering high quality products in exchange of a price which acts as value from the customers.

It is a mutual beneficial activity where focus is on building and maintaining long-term profitable customer relationships. Today’s successful companies are strongly customer focussed and heavily committed to marketing. They share passion for understanding and satisfying customers’ wants and make a sincere effort to provide solutions by coming out with innovative products.

For example – Procter & Gamble, one of the world’s largest and most respected marketing company creates value for customers by offering innovative products like Tide, Pantene, Gillette, etc. which are widely accepted by customers and in return Procter & Gamble gets rewarded with brand loyal customers.

Similarly, Philips is another company which is always striving to come out with novel solutions for existing problems and produces high quality innovative products like ‘Air Fryer’, ‘Electric Shaver’, etc. They too are rewarded by customers in return with strong loyalty and quick purchases of their products.

Modern Marketing is an Integrated Process of Identification, Assessment and Satisfaction of Human Wants:

The modern marketing concept enunciates that business is essentially a ‘need-satisfying process’ and that any business must be managed keeping the consumer and his needs as the main focus.

All goals of business including profit must be realised through consumer orientation, integrated management action and generation of consumer satisfaction. Matching products with the market implies determining the requirements of potential customers and designing products that satisfy these requirements.

Thus, modern marketing is the integrated process of identification, assessment and satisfaction of human wants. The focus is on the customer and his wants. It is the process of discovering and translating consumer wants into products and services and then in turn making it possible for more and more people to enjoy more and more of these products and services.

Concern for customers’ needs and wants increases the acceptability of the product. When a firm produces the product which meets the requirements of the customers, the need for promotion is reduced. It ensures continuous patronage of customers.

Unification of business activities leads to economy and efficiency in marketing operations. The systems approach to marketing facilitates a rational analysis of all marketing problems along with their effective solutions.

It helps the management to direct organisational effort towards the long-term and wider goals like stability and growth of the firm. Sustained interaction with customers becomes possible.

It is the management orientation that holds that the key task of the organisation is to determine the needs, wants and values of a target market and to adapt the organisation to deliver the desired satisfaction more effectively and efficiently than its competitors.

Thus, modern marketing is an integrated process of identification, assessment and satisfaction of human wants.

Modern Marketing Concept is Applicable to All Business Organisations Irrespective of their Size, Nature or Functionality:

The adoption and use of modern marketing concepts have various benefits for any company irrespective of their size, nature or functionality.

Some of the benefits are listed below:

(i) Concern for customers’ needs and wants rather than itself product increases the acceptability of the product.

(ii) Marketing concept requires an integrated and coordinated approach to marketing. Hence all the business activities are focussed towards a single organisational goal.

(iii) Marketing concept is a system approach to marketing. It facilitates a rational analysis of all marketing problems along with their effective solution.

(iv) A business firm pursuing Marketing concept can respond effectively to the changes occurring in the marketing environment.

(v) Marketing concept has a strategic and philosophical value. It helps the management to direct organisational efforts towards long term and wider goals.

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Business Essay Examples

13 Business Essay Examples for Students

14 min read

Published on: May 1, 2023

Last updated on: Jan 30, 2024

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Are you struggling to figure out the structure, research, or data required to make your essay stand out? Or frustrated by the lack of inspiration and ideas for your essay?

But don't give up yet! We have a powerful solution that will make your essay writing a breeze. Our list of business essay examples is here to help!

We have compiled expertly written business essay examples that will illustrate how to write a striking business essay.

With our examples, you'll be able to see how to structure your essay and generate creative ideas for your topic. And our tips will help you make the most of these examples.

So, let's dive in and get ready to learn!

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What is a Business Essay?

A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more.

The importance of business essay lies in presenting a well-researched and informed analysis. To do this effectively, writers need to conduct extensive research and analysis on the topic at hand.

Referring to examples of business essays can help you gain insight into the structure, tone, and content of a well-written essay.

Business Essay Examples For Students

Here is a list of business writing examples

Business Essay Examples Pdf

Business Essay Example Grade 10

Business Essay Example Grade 11

A Level Business Essay Examples

University Business Essay Examples

International Business Essay Examples

Short Essay About Business

College Essay About Starting A Business

Types of Business Essay with Examples

When it comes to business essay writing, there are several different types that you might encounter.

Here's a brief overview of each type, including their characteristics and an example of each.

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Case Studies

A case study is an in-depth analysis of a specific business situation or problem. It involves extensive research and data analysis to provide recommendations.

Case studies often showcase the application of theory to real-world business scenarios.

In today's highly competitive business environment, it's essential for companies to have effective marketing strategies that can help increase sales and generate revenue. In this case study, we will examine how Company X, a leading retailer, was able to increase their sales through an innovative marketing approach.

Company X was facing tough competition from other retailers in the market. They needed to find a way to differentiate themselves and attract more customers. They decided to focus on their customer experience by offering personalized recommendations, exclusive discounts, and rewards programs. They also implemented a multi-channel marketing approach that utilized social media, email marketing, and targeted advertising.

Their efforts paid off as they saw a significant increase in customer engagement and sales. Their personalized recommendations and rewards program helped to build customer loyalty, while their multi-channel marketing approach helped them reach a wider audience.

Furthermore, Company X also used data analysis and optimization to continuously improve their marketing strategies. They tracked their marketing campaigns and analyzed the results to identify what worked and what didn't. This allowed them to adjust their approach and optimize their marketing spend.

In conclusion, Company X was able to increase their sales by implementing effective marketing strategies that focused on the customer experience, utilized a multi-channel approach, and used data analysis for optimization. Their success shows that with the right marketing approach, businesses can achieve their goals and stand out in a highly competitive market.

Research Papers

Research papers involve a more academic approach to business writing. They typically require an extensive literature review, data analysis, and original research.

Business research papers aim to contribute new knowledge to the field of business. These often involve a hypothesis or research question.

The relationship between employee satisfaction and company profitability has been widely studied and documented in academic literature. A number of studies have consistently shown a positive correlation between employee satisfaction and company profitability (Bockerman & Ilmakunnas, 2012; Saks, 2006). When employees are satisfied, they are more engaged, productive, and committed to the success of the company. This leads to increased profitability and a competitive advantage in the market.

Employee satisfaction also has a significant impact on reducing employee turnover and associated costs. Studies have shown that when employees are satisfied, they are less likely to leave their jobs, reducing recruitment and training costs for the company (Harter, Schmidt, & Hayes, 2002).

Moreover, employee satisfaction can lead to positive word-of-mouth advertising and increased customer satisfaction. Satisfied employees are more likely to provide excellent customer service, leading to increased customer loyalty and repeat business (Heskett, Sasser, & Schlesinger, 1997).

Therefore, it's essential for businesses to prioritize employee satisfaction by providing a positive work environment, opportunities for growth and development, fair compensation, and benefits. Businesses should also regularly assess employee satisfaction levels and address any issues promptly.

In conclusion, the evidence shows that employee satisfaction is a crucial factor in the success of a company. By prioritizing employee satisfaction, businesses can increase profitability, reduce turnover costs, and improve customer satisfaction. It's essential for businesses to invest in employee satisfaction and consider it a corporate social responsibility to gain a competitive advantage in the market and achieve long-term success.

Argumentative Essays

Argumentative business essays aim to persuade the reader to adopt a particular point of view or take a specific action. They present an argument and use evidence and logic to support their claims.

Argumentative essays can address various business topics such as management practices, ethical issues, or market trends.

Benefits of Telecommuting for Companies and Employees

Telecommuting, or working from home, has become increasingly popular in the business world in the United States and globally as well. While some employers are still skeptical about the effectiveness of telecommuting, there are many benefits to this work arrangement for both companies and employees.

One major benefit of telecommuting is increased productivity. Studies have shown that employees who work from home are often more productive than those who work in traditional office settings. This is likely due to a combination of factors, including fewer distractions, less time spent commuting, and greater flexibility in scheduling.

Another benefit of telecommuting is reduced overhead costs for companies. By allowing employees to work from home, companies can save money on office space, utilities, and other expenses. This can be especially beneficial for small businesses or startups that are operating on a tight budget.

Telecommuting also has benefits for employees. It can reduce stress and improve work-life balance by allowing employees to spend more time with their families and avoid long commutes. It can also be a valuable perk for attracting and retaining top talent, especially in industries where remote work is becoming increasingly common.

Of course, there are some potential downsides to telecommuting as well. For example, it can be more difficult to collaborate with colleagues and build strong relationships with coworkers when working remotely. Additionally, some employees may struggle with self-discipline and motivation when working from home.

Overall, however, the benefits of telecommuting for both companies and employees are clear. By embracing this work arrangement, businesses can increase productivity, reduce costs, and improve employee satisfaction and retention.

White Papers

A white paper is a document that provides a detailed explanation of a particular issue or problem, often with recommendations or solutions.

White papers are typically used to educate stakeholders about a specific topic. These are often used in the business-to-business (B2B) context.

Navigating the Benefits and Challenges of Implementing a New CRM System: Insights for Informed Decision Making.

Implementing a new customer relationship management (CRM) system can be a challenging yet highly beneficial undertaking for businesses. In this white paper, we will outline the benefits and challenges of implementing a new CRM system and provide insights to help businesses make informed decisions.

Benefits of implementing a new CRM system:

Improved customer experience: A CRM system can help businesses gain a better understanding of their customers' needs and preferences, allowing them to tailor their products and services accordingly. This can lead to increased customer satisfaction and loyalty.

Increased efficiency: A CRM system can automate many processes, such as customer data management and lead tracking, freeing up valuable time for employees to focus on more strategic tasks.

Better data management: A CRM system can provide businesses with a central database for customer information, making it easier to manage and analyze data. This can lead to more informed decision-making and better business outcomes.

Challenges of implementing a new CRM system:

Cost: Implementing a new CRM system can be expensive, with costs including software licensing, hardware upgrades, and employee training.

Implementation time: Implementing a new CRM system can take several months, during which time businesses may experience disruptions to their operations.

Resistance to change: Some employees may resist the implementation of a new CRM system, requiring significant effort from management to ensure buy-in and adoption.

Comparative Essays

Comparative business essays compare and contrast two or more topics or ideas. They typically analyze the similarities and differences between the topics to evaluate their pros and cons.

Comparative essays can focus on various aspects such as products, companies, markets, or strategies.

Coca-Cola and PepsiCo are two of the biggest soft drink companies in the world. Both companies have been in competition for decades, and their marketing strategies have evolved over time. This comparative essay will analyze the marketing strategies of Coca-Cola and PepsiCo.

Coca-Cola is known for its classic marketing campaigns that focus on emotions and memories. One of their most famous campaigns is the "Share a Coke" campaign, where the company personalized its products with customers' names. This campaign helped Coca-Cola increase its sales and improve customer loyalty.

PepsiCo, on the other hand, is known for its focus on youth culture and celebrity endorsements. The company has collaborated with popular musicians and actors such as BeyoncÃ© and Michael Jackson to promote its products. This marketing strategy has helped PepsiCo attract younger consumers and improve brand recognition.

When comparing the marketing strategies of Coca-Cola and PepsiCo, it is important to note that both companies have their strengths and weaknesses. While Coca-Cola's emotional marketing approach has helped it establish a strong brand identity, PepsiCo's focus on youth culture has helped it appeal to a wider audience.

In conclusion, the marketing strategies of Coca-Cola and PepsiCo differ significantly, but both companies have been successful in their own right. It is up to each company to determine which marketing approach works best for them and their target audience.

Choosing the appropriate essay type can help you in effectively conveying your message to the target audience.

How to Structure Your Business Essays

As you begin writing your business essay, it's important to structure it in a clear and organized way.

Here's a step-by-step guide with business essay samples to help you do just that:

Executive Summary

The executive summary is a brief overview of your entire essay. It should summarize your main points and highlight your recommendations.

This section should be written after completing the essay, as it gives a clear picture of what the essay covers.

Here is how you start a business essay sample:

This essay provides an in-depth analysis of the marketing strategies employed by Coca-Cola and PepsiCo. The essay highlights the similarities and differences between the two companies' approaches to product development, distribution, and advertising. Based on the analysis, recommendations are made for how each company can improve their marketing strategies to better meet the needs of their target audience. The implementation plan outlines the steps necessary for each company to execute these recommendations successfully.

Introduction

The introduction sets the stage for the rest of the essay. It should introduce the topic, provide background information, and explain the purpose of the essay.

Here is a business essay introduction example:

In recent years, the concept of telecommuting has gained popularity as a means of increasing productivity and reducing costs for companies while providing flexibility for employees. This essay will explore the benefits of telecommuting for both companies and employees, including increased productivity, cost savings, and improved work-life balance. Additionally, the essay will discuss potential challenges associated with telecommuting and provide recommendations for successful implementation of a telecommuting program.

Industry Analysis

In this section, you'll conduct a thorough analysis of the industry in which the business operates. You should examine factors such as competition, market trends, and customer behavior.

Here is a sample industry analysis

An analysis of the soft drink industry reveals a highly competitive market dominated by two major players, Coca-Cola and PepsiCo. Both companies have a strong global presence and compete fiercely for market share. Recent trends in the industry show a shift towards healthier beverage options, with consumers becoming increasingly health-conscious. This has led to a rise in demand for low-sugar and low-calorie alternatives, such as sparkling water and fruit-infused drinks. In addition, technological advancements in the industry have allowed for greater customization and personalization of products, with companies using data analytics to better understand consumer preferences and target their marketing efforts.

Key Issues or Problems

This section should identify the main issues or problems faced by the business. You should provide evidence to support your claims and analyze the impact of these issues.

Here is an example paragraph:

In recent years, the XYZ Corporation has faced several key issues that have impacted its bottom line. One of the main issues is increasing competition from new entrants in the market. This has led to a decrease in market share and reduced profit margins for the company. Additionally, there has been a shift in consumer preferences towards more environmentally-friendly products, which the company has been slow to adapt to. These issues have caused significant concern for stakeholders and highlight the need for the company to address these challenges in a timely manner.

Solutions or Recommendation

Here, you'll provide solutions or recommendations to address the issues identified in the previous section. Your solutions should be well-supported and feasible.

For instance:

To address the issues of low employee morale and high turnover rates, the company should consider implementing an employee engagement program. This could include regular employee feedback sessions, recognition and reward programs, and opportunities for career growth and development. By investing in their employees' well-being and growth, the company can create a more positive work environment and reduce turnover rates. Additionally, the company should consider implementing a mentorship program to provide guidance and support to new employees, which can also contribute to employee retention and overall job satisfaction.

Implementation Plan

For this part, you'll outline a plan for implementing the solutions or recommendations you've proposed. This is sort of a description of the business model you suggest.

This section should be detailed and include specific action steps.

For example:

The implementation plan for our proposed solutions will involve several key steps. Firstly, we will need to gather a team of experts to oversee the implementation process. This team will be responsible for coordinating with various departments within the company, such as global marketing and operations, to ensure that the plan is executed smoothly. Secondly, we will need to allocate the necessary resources, such as funding and manpower, to carry out the plan. Finally, we will need to establish a timeline with specific deadlines for each action step, so that we can track our progress and make adjustments as needed.

Finally, you'll wrap up your essay by summarizing your main points and reiterating your recommendations.

This section should be clear, concise, and impactful.

In conclusion, this essay has highlighted the importance of customer relationship management (CRM) systems in modern businesses. The analysis of industry trends and key issues facing businesses has shown that effective use of CRM can improve customer satisfaction, increase sales, and ultimately lead to a competitive advantage. Through the proposed solutions and implementation plan outlined in this essay, businesses can overcome the challenges of implementing a new CRM system and reap the benefits. It is recommended that businesses invest in CRM and continuously evaluate their usage to stay ahead of the competition in the ever-changing market.

By following this structure, your business essay will be well-organized, coherent, and easy to follow for your readers.

Tips for Using Business Essay Examples Effectively

Now that you have quite a few business essay examples at hand, you should know how to use them effectively:

Use them as a guide, not a template : While it's great to learn from examples, you should never copy them outright. Instead, use them as a starting point for your own research and writing.
Analyze the strengths and weaknesses of the essay : Take note of what works well in the example essay, as well as any areas that could be improved. This will help you understand how to make your own essay even better.
Use them to inform your own research and writing : Pay attention to the research methods, sources, and evidence used in the example essay. This can give you ideas for your own research and help you strengthen your arguments.
Avoid plagiarism and ensure proper citation: Whenever you use ideas or information from an example, make sure to cite your sources. This will help you avoid plagiarism and maintain academic integrity.

You now have a plenty of business essay examples on different topics to help you get started!

By following our tips and studying the sample essays, you can confidently write your own essays that are clear, concise, and impactful.

However, if you still find yourself struggling with your business essays, just reach out to our professional business essay writing service .

We have the best online essay writing service and are ready to provide you a high-quality business. Our writing service has subject specialist writers who can tackle any business essay topic.

So why wait? Contact us today and let our AI essay writer take your business essays to the next level!

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Essay Samples on Marketing

Marketing career: crafting triumph through creativity and strategy.

The modern world is an intricate web of connections and communications, and at its core lies the vibrant marketing career. In this essay, we embark on a journey through the exciting realm of marketing, exploring its multifaceted nature, the skills it demands, and the opportunities...

A Brief Analysis of Samsung's Marketing Aim and Strategies

Samsung is a world famous brand that has been made popular not because of the products, but also their innovation in technology. It’s the seventh most valuable brand in the world. Myself I believe this is due to the marketing mix of the company which...

Marketing Strategy

Misleading Marketing Schemes in Australia and Their Impact

Marketing is the culprit of generating obesity. Marketing is detrimental to children’s health. Marketing is the culprit. Our country has been slammed with misleading marketing schemes and it is unacceptable. Marketers are using popular methods to wrongly entice young children to buy their products. An...

Advertisement
Consumer Behavior

Combination of Success: the Blend of Marketing and Customer Value

Marketing can be broadly defined as the communication channel linking a product or service to the targeted customers. Creation of value for customers is a critical task for marketers. From a customer's perspective, customer value is what they 'get' (benefits) relative to what they have...

Customer Service

A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

Amongst a few marketing plans that Malaysia Airlines’ could apply is consumer orientated sales promotion. In applying consumer orientated promotion, Malaysia Airlines’ can offer price-off deals on their plane tickets. Consumers are usually price sensitive, hence with applying price-off deals, consumers’ purchase decisions would be...

Marketing Plan

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Successful Marketing Strategy Starts With Great Advertisement

Advertisements: are best options to reach your customers, clients and patronisers. They can be the strategic procedures that guarantees contact with customers or prospects. Advertisement with various systematic approaches will attract someone’s attention better than single advertisement. You need to be systematic when promoting yourself...

Marketing and Advertising

The Pros and Cons of Digital Marketing Methods

Introduction Today Digital Marketing is a part of everyone’s life, from personal to professional use. People use it to get up-to-date information and the business evolved through this network (Chaffey, 2016). The Internet is the most cost-effective ways to promote businesses (Chaffey, 2016; Lu, 2016)....

Brand Management
Social Media Marketing

Non-profit and For-Profit Organizations

Non-profit and for-profit organizations share similarities and also have their differences. For-profit organisations stray far from non-profit organisations in their motives; for-profits are driven to boost revenue where non-profits hold more selfless motives and won’t suffer financial difficulties or loss. This difference flows into their...

Non-Profit Organization
Organization

Best topics on Marketing

1. Marketing Career: Crafting Triumph through Creativity and Strategy

2. A Brief Analysis of Samsung’s Marketing Aim and Strategies

3. Misleading Marketing Schemes in Australia and Their Impact

4. Combination of Success: the Blend of Marketing and Customer Value

5. A Few Marketing Plans to Strengthen Malaysia Airlines’ Brand

6. Successful Marketing Strategy Starts With Great Advertisement

7. The Pros and Cons of Digital Marketing Methods

8. Non-profit and For-Profit Organizations

Business Analysis
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Dunkin Donuts
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Essay on Business Marketing

Here is an essay on ‘Business Marketing’ for class 11 and 12. Find paragraphs, long and short essays on ‘Business Marketing’ especially written for school and college students.

Essay Contents:

Essay on Driving Growth in B2B Marketing

Essay # 1. Introduction to Business Marketing :

ADVERTISEMENTS:

Business marketing is the sum total of all marketing activities that facilitates of promoting and selling goods or services by one business organization to another business organization.

It mostly involves the supply and purchase of raw materials for the manufacture of goods or service. Business marketing is best done with the help of sales representatives as the needs vary from client to client which should be serviced in a customized way.

Business marketing is kind of less complicated as it is easy to identify the client and set up an appointment with them. Highly professional and trained people are involved in the purchase of industrial goods.

In order to sell to them, the marketing is done in the form of technical selling where the sales representative makes an appointment with the prospective buyer, understands their needs and proposes a solution by which they could offer their service and closes the deal.

Most of the industrial goods purchase generally involves tendering process which is rampant in government and few private institutions of India. The tender process calls for multiple suppliers and the best bid with low price and satisfying all the necessary requirements of the contract is awarded the task to supply industrial goods.

Business marketing is often directed to individuals within an organization, who act on behalf of the needs of the organization. Business-to-business marketing involves any products or services a company purchases to resell, use as components in their own products or services, or to support their daily operations.

Any given business-to-business transaction can involve years of complex marketing efforts, including online and offline promotions.

Essay # 2. Meaning of Industrial (Business) Marketing :

Industrial (business) marketing consists of all activities involved in the marketing of products and services to organizations which may be commercial, profit or nonprofit institutions, government agencies or resellers that use products or services in the production of consumer or industrial goods and services and to facilitate the operations of the enterprise.

This includes all activities involved in communicating the value of a business’s products and services to another business.

Business and Consumer Markets Link :

Business markets have a derived demand this means that a demand in business markets exists only because of another demand somewhere in the consumer market.

The government of India wishes to purchase equipment for a nuclear power plant in Jaitapur a business market demand. The underlying consumer demands that have triggered this demand are that the people of India are now consuming more electricity they have bought more washing machines, microwaves, computers, charged devices etc.

The demand for restaurant furniture is based on the consumer demand of more restaurants. Thus business markets do not exist in isolation. Cities or countries with growing consumption are generally growing business markets too.

A single consumer market demand can give rise to hundreds of business market demands. The demand for cars in India creates demands for steel, tyres, forgings, castings, plastic components which in turn has created demands for mining, rubber, forging machines, casting sand and polymers.

Each of these growing demands has further triggered more demands. Thus as the spending power of citizens increase, the country generally sees an upward wave in its economy.

Essay # 3. Origin of Business Marketing :

The practice of one vendor of goods doing trade with another is as old as commerce itself. As a niche in the field of marketing as we know it today, however, its history is more recent.

In his introduction to Fundamentals of Business Marketing Research, J. David Lichtenthal, professor of marketing at the City University of New York’s Zicklin School of Business, notes that industrial marketing has been around since the mid-19th century, although the bulk of research on the discipline of business marketing has come about in the last 25 years.

Morris, Pitt and Honeycutt, 2001, point out that for many years business marketing took a back seat to consumer marketing, which entailed providers of goods or services selling directly to households through mass media and retail channels. This began to change in middle to late 1970s.

A variety of academic periodicals, such as the Journal of Business-to-Business Marketing and the Journal of Business and Industrial Marketing, now publish studies on the subject regularly, and professional conferences on business-to-business marketing are held every year.

What’s more, business marketing courses are commonplace at many universities today. In fact, Dwyer and Tanner point out those more marketing majors begin their careers in business marketing today than in consumer marketing.

Business markets are markets for products and services, local to international, bought by Businesses, Government Bodies, Institutions such as Hospitals or corporate for incorporation for consumption example, process materials, office supplies and consulting services for use or for resale.

The only markets not of direct interest are those dealing with products or services which are principally directed at personal use or consumption such as packaged grocery products, home appliances or consumer banking.

The factors that distinguish business marketing from consumer marketing are the nature of the customer and how the customer uses the product.

Essay # 4. Nature of Business Marketing :

Nature of business marketing can be summarized as follows:

(i) Business marketing consists of all organisations that purchase goods and services to use in the creation of their own goods and services.

(ii) Business marketing is the process of matching and combining the capabilities of the supplier with the desired outcomes of the customer to create value for the “customers customer” and hence for both organisations.

(iii) Business markets present different types of challenges and opportunities as compared to consumer markets.

(iv) Business markets are markets for products and services, local to international, bought by businesses, government bodies and institutions for incorporation (ingredient material or components), for consumption (process material, consulting services), for use ( installations or equipment)or for resale.

(v) Business marketing is to create value for buying organization with products and services that focus on buying needs.

(vi) Business organization buy products and services to satisfy many objectives like production of goods and services, making profit, reducing costs and so on. Thus, products sold through this route and intention like Iron, Steel Machine Tools, Computers, Office Equipments etc. are called industrial products.

Essay # 5. Nature of Demand in Industrial Markets :

The behavior of the industrial market demand is dependent on the nature of demand in the consumer markets; thus industrial demand is derived in nature. Joint demand, fluctuating demand, and stimulation of demand are some of the characteristics of industrial demand.

Industrial demand is sensitive to the price of the product, and to the price of complementary products and substitutes. Industrial markets are also characterized by oligopsony. End consumers, business conditions and price are the important factors that influence industrial demand.

A thorough knowledge of industrial demand will help industrial marketers to develop better marketing strategies and adopt practices that minimize the adverse impact of demand fluctuations.

The demand for industrial goods and services is a derived demand, whereby creating a customer often involves satisfying his direct and indirect needs. Thus, the distance between the industrial marketer and those who are the ultimate consumers is often so great that relevant needs and competition are obscured.

The conflicting interests of the direct customer further restrain the ability to-take effective action on indirect customer. Demand for the industrial demand develops from the ultimate demand for consumer goods and services. Demand is derived from the choice and likes of consumers.

Essay # 6. Types of Demand in Industrial Marketing :

There are principally three types of demands in industrial marketing.

1. Derived Demand :

Derived demand occurs when there is a demand for a good or factor of production resulting from demand for an intermediate good or service.

Derived demand refers to the indirect way in which the need for industrial goods is generated, i.e. from the demand for the consumer goods or services that they are used to make or provide.

For example, the demand for sheet metal is derived from the demand for products made of sheet metal, as is the demand for machines that cut and shape sheet metal.

Demand for an item used in maintenance repair depends on general business activity and is usually determined by sales of all the various articles produced by the manufacturing complex.

The factors influencing derived demand are:

(i) Influence of the Ultimate Buyer:

The pivotal position of the ultimate buyer is particularly noticeable in the case of marketers who sell to manufacturers of original equipment. When the use of a manufacturer’s produce adds value to the buyer’s end product, derived demand can provide the manufacturer with a potent sales appeal.

(ii) Influence of Business Conditions:

As a result of its derived nature, the demand for industrial goods may fluctuate because of changes in the tempo of business operations and subsequent shifts in inventory objectives.

(iii) Influence of Financial Conditions:

The derived character of demand also gives financial considerations a great deal of leverage in determining how much of an item will be purchased. Such considerations are especially influential in the market for industrial equipment.

(iv) Influence of Price:

Over short-run periods, the demand for many industrial products is likely to show a reverse elasticity.

(v) Materials, Components and Supplies:

Ordinarily, when the price of an article declines, its demand tends to increase; when its price advances, the demand for it tends to fall. In the short run, precisely the reverse is true for many industrial materials and some supplies.

(vi) Major and Minor Equipment:

On the whole, the demand for equipment is likely to be less responsive to shifts in price than that for materials, supplies and components.

2. Joint Demand :

Joint demand occurs when demand for two goods is interdependent. Example – It is no good having a printer without the ink to go with it. Similarly ink cartridges are no use without a printer. Another example could be a razor and razor blades.

Joint demand is characterized of certain products (such as cars and tires, bread and butter, toothpaste and toothbrushes) which are used together and where a change in the demand for one causes a similar change in the demand for the other.

While the quantity demanded of both will increase or decrease together, their prices may change at a different rate depending on the availability of substitutes.

Joint demand happens when one product requires the existence of others to be careful while exceptions may be found. Most products require several components, parts or ingredients.

A bakery require flour, salt, preservatives, yeast in the production of bread. If one of the ingredients cannot be obtained other purchases will be curtailed or discontinued. Joint demand situations can also be affected by changes in product specifications.

Industrial customers often prefer to buy from one supplier rather than purchase individual products from different suppliers. The individual products required do not have individual demand, but are demanded only if the “other” products are available in the supplier line.

3. Fluctuating Demand :

The demand for business goods and services tends to be more volatile than the demand for consumer goods and services. This is especially true of the demand for new plant and equipment.

A given percentage increase in consumer demand can lead to much larger percentage increase in the demand for plant and equipment necessary to produce the additional output.

Economists refer to this effect as the acceleration effect. Sometimes a rise of only 10% in consumer demand can cause as much as 200% Industrial demand for products in the next period. This sales volatility has led many business marketers to diversify their products and markets to achieve more balanced sales over the business cycle.

4. Inelastic Demand :

The total demand for many Industrial goods and services is inelastic that is not much affected by price changes. Shoe manufacturers are not going to buy much less leather if the price of leather rises unless they can find satisfactory leather substitutes.

Demand is especially inelastic in the short run because producers cannot make quick changes in their production methods. Demand is also inelastic for Industrial products that represent a small per cent of the total cost of the item.

5. Cross Elasticity of Demand :

Cross elasticity of demand is the responsiveness of the sales of one product to a price change in another. It can have a dramatic impact on the marketing strategy of an Industrial firm.

Cross elasticity for substitutes is always positive i.e., the price of one good and the quantity demanded of the other always more in the same direction. The more positive is this ratio the larger the cross elasticity and more definite it is that the products compete in the same market.

Cross elasticity for complements is negative-price and quantity move in opposite directions. The more negative this relationship the more closely the demand for the products is related.

The concept of cross elasticity of demand can be very useful to Industrial marketers. For example the quantity of granite required for construction is related to the price of its close substitute bricks or marble and vice-versa.

It is important that a firm know how the demand for its products is likely to be affected by changes in the prices of other goods and also the interrelationship among industries.

Essay # 7. Business to Business (B2B) Marketing Strategies :

Business-to-business marketing activities involve the sale of one company’s product or service to another company. In today’s competitive financial atmosphere, more and more business organizations are realizing the advantages of marketing services and products to other businesses.

Unlike B2C (consumer marketing), B2B (business to business) is a complex marketing field, which needs a new form of idea and a different set of talents. B2B marketing strategy involves a set of programs that are coupled with the target market opportunities so that attain organizational goals.

Framing this strategy includes three steps, target market choice, setting marketing objectives and developing the B2B marketing program.

Consider a situation where a firm decides to market its products or services to all consumers or to some business. Here, the strategic decision that the firm has to make is whether to sell to the whole product market as one or in its place to focus on a part of the market.

Additionally, firms should determine at what time a present target market strategy requires to be altered and also when to make a decision to terminate serving a specific target market.

There are products that become irrelevant, unable to survive against competition and have slow growth rates due to declining industry growth. These products normally force administration to move back from a market.

Marketing objectives are declared for every market in certain quantitative and qualitative terms. While the quantitative terms involve market share, sales and contribution to profit, the qualitative terms mean that increasing brand image, getting new customer groups, and building customer understanding.

Quantitative objectives fundamentally consist of demand forecasting, which is made at different levels. The maximum possible sales of a product, in a particular market in a specific time gap, are known as market potential. To be precise, market potential is the total of the sales possible by all the sellers in that business.

Developing the B2B marketing program boasts strategic use of four variables, including product, price, place and promotion. The marketing mix is constituted by these four elements jointly.

An important thing is that these variables are consistent with each other. For example – a quality product variable is not in agreement with a heavy price discount. A price image is inconsistent with a highly stylized product set in an exclusive retail outlet.

Essay # 8. Target Market in Business Marketing :

Targeted marketing is the process of identifying customers and promoting products and services via mediums that are likely to reach those potential customers.

Targeted marketing classifies potential customers, discovers their preferred content delivery mode and digital hangouts and then builds a marketing strategy aimed at that specific group.

Targeted marketing is generally limited in scope but is often more productive than broader types of marketing because it is designed around specific customer preferences.

Targeted marketing is powered by buyer persona, a model of the ideal customer derived from that customer’s demographics, age, race, preferred websites, blogs or video channels and other similar information.

Companies use this information to promote their products and deliver marketing messages to right type of person in a place they are most likely to see it.

For example – the target market for a company that sells virtual server solutions will be individuals in the IT industry. As such, a company looking to sell such a product will aim to target these individuals by promoting the product on the blogs and websites such individuals tend to visit, rather than promoting the product to a broader audience.

The target market for a business product or service is smaller and has more specialized needs reflective of a specific industry or niche. A B2B niche, a segment of the market, can be described in terms of firm graphics which requires marketers to have good business intelligence in order to increase response rates.

Regardless of the size of the target market, the business customer is making an organizational purchase decision and the dynamics of this, both procedurally and in terms of how they value what they are buying from you; differ dramatically from the consumer market.

There may be multiple influencers on the purchase decision, which may also have to be marketed to, though they may not be members of the decision making unit.

The business market can be convinced to pay premium prices more often than the consumer market if you know how to structure your pricing and payment terms well. This price premium is particularly achievable if you support it with a strong brand.

Promotion planning is relatively easy when you know the media, information seeking and decision making habits of your customer base, not to mention the vocabulary unique to their segment. Specific trade shows, analysts, publications, blogs and retail/wholesale outlets tend to be fairly common to each industry/product area.

What this means is that once you figure it out for your industry/product, the promotion plan almost writes itself (depending on your budget) but figuring it out can be a special skill and it takes time to build up experience in your specific field. Promotion techniques rely heavily on marketing communications strategies.

The importance of a knowledgeable, experienced and effective direct (inside or outside) sales force is often critical in the business market. If you sell through distribution channels also, the number and type of sales forces can vary tremendously and your success as a marketer is highly dependent on their success.

Essay # 9. B2B Marketing Communications Methodologies:

The purpose of B2B marketing communications is to support the organizations’ sales effort and improve company profitability. B2B marketing communications tactics generally include advertising, public relations, direct mail, trade show support, sales collateral, branding, and interactive services such as website design and search engine optimization.

The Business Marketing Association is the trade organization that serves B2B marketing professionals. It was founded in 1922 and offers certification programs, research services, conferences, industry awards and training programs.

1. Positioning Statement :

An important first step in business to business marketing is the development of your positioning statement. This is a statement of what you do and how you do it differently and better and more efficiently than your competitors.

2. Developing Messages :

The next step is to develop your messages. There is usually a primary message that conveys more strongly to your customers what you do and the benefit it offers to them, supported by a number of secondary messages, each of which may have a number of supporting arguments, facts and figures.

3. Building a Campaign Plan :

Whatever form your B2B marketing campaign will take, build a comprehensive plan up front to target resources where you believe they will deliver the best return on investment, and make sure you have all the infrastructure in place to support each stage of the marketing process – and that doesn’t just include developing the lead – make sure the entire organization is geared up to handle the inquiries appropriately.

4. Briefing an Agency :

A standard briefing document is usually a good idea for briefing an agency. As well as focusing the agency on what’s important to you and your campaign, it serves as a checklist of all the important things to consider as part of your brief.

Typical elements to an agency brief are – Your objectives, target market, target audience, product, campaign description, your product positioning, graphical considerations, corporate guidelines and any other supporting material and distribution.

5. Measuring Results :

The real value in results measurement is in tying the marketing campaign back to business results. After all, you’re not in the business of developing marketing campaigns for marketing sake.

So always put metrics in place to measure your campaigns, and if at all possible, measure your impact upon your desired objectives, be it Cost per Acquisition, Cost per Lead or tangible changes in customer perception.

Essay # 10. Driving Growth in B2B Marketing:

The tremendous growth and change that business marketing is experiencing is due in large part to three “revolutions” occurring around the world today, according to Morris, Pitt and Honeycutt.

First is the technological revolution. Technology is changing at an unprecedented pace and these changes are speeding up the pace of new product and service development.

Technology and business strategy go hand in hand. Both are correlated. While technology supports forming organization strategy, the business strategy is also helpful in technology development. Both play a great role in business marketing.

Second is the entrepreneurial revolution. To stay competitive, many companies have downsized and reinvented themselves. Adaptability, flexibility, speed, aggressiveness and innovativeness are the keys to remaining competitive today.

Marketing is taking the entrepreneurial lead by finding market segments, untapped needs and new uses for existing products and by creating new processes for sales, distribution and customer service.

The third revolution is one occurring within marketing itself. Companies are looking beyond traditional assumptions and adopting new frameworks, theories, models and concepts.

They’re also moving away from the mass market and the preoccupation with the transaction. Relationships, partnerships and alliances are what define marketing today. The cookie-cutter approach is out. Companies are customizing marketing programs to individual accounts.

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Social Media Marketing (SMM) as Networking Technique Essay

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Introduction

Reasons behind the popularity of smm, advantages and disadvantages of smm to entrepreneurs, how smm helps pepsi gain more customer insight, two businesses that have used smm to their advantage, future expectations of sm on marketing.

The business realm across the world has been undergoing enormous transformations and one of the foremost changes in the entrepreneurship sector is the emergence of technological advancements (Evans & McKee, 2010).

Modern technologies have been integral in supporting the growth and development of rapturous networking activities and Social Media (SM) has presently become one of the main issues in the business paradigm. Social media platforms, which comprise the actively consumed websites that are enhanced by the advent of the net 2.0 technologies, have been significantly influential in major business undertakings.

Social Media Marketing (SMM) is a modern marketing technique that uses social networking platforms like Facebook, Twitter, MySpace, LinkedIn, and Google+ among other social networks (Neti, 2011). The use of social media marketing strategies is increasingly becoming viral across the world, thus becoming renowned as viral marketing. This study examines the overall impact of SMM on modern entrepreneurship.

Marketing as a business strategy entails activities such as advertisement, announcement, promotion, and these marketing components require effective communication. As one of the best contemporary innovations, social networks are exceedingly becoming the focal point of human social interaction, thus presenting unique entrepreneurial experiences (Evans & McKee, 2010).

Social media is one of the modern communication tools that have recently proven to be powerful in influencing both informal and formal communication, where millions of potential consumers interact freely. Having the ability to engage consumers in an active interaction where sharing of information is effectual through powerful technological devices, social media is gradually receiving attention from businesses of all sizes.

Social media platforms currently tend to associate with flexibility, effectiveness, convenience, and efficiency in business communication where investors are capable of sharing important information with their stakeholders, who include potential business clients (Bailyn, 2012).

By using social networks in business communication, flexibility is achievable via devices that support these platforms, which mainly include accessible technological devices like mobile phones, computers, and tablets (Pradiptarini, 2011). Users access these social networks at their convenient time, hence communication consistency.

Businesspersons consider social networks as convenient communication and information-sharing tools for they involve instant feedback ability where messages reach users expediently. Most recently, researchers have found a great correlation between the use of social networks in businesses with enhanced sales output following increased connection between consumers and entrepreneurs (Pradiptarini, 2011).

Communities, which form the most excellent composure of active consumers of products and services of businesses, are the leading cause of rapid growth of social media marketing.

Since social media involves engaging in diverse online social networking communities, it potentially has substantial influence on attracting enormous consumer population (Pradiptarini, 2011). More specific, as all modern businesses in the markets are targeting the youthful consumers, vibrant youths in social networks offer business boom.

Social media marketing emerged with numerous experiences and brought several opportunities as well as challenges that entrepreneurs have encountered. Being a hotly business contested subject, social networks seem to have presented some potential benefits that have encouraged businesses in their performance (Evans & McKee, 2010).

Social media platforms are essential facets of exposing the business to the competitive markets and reaching out potential consumers. The foremost advantage of social networks in businesses is the enhancement of communication, information exchange, and knowledge sharing.

This aspect of social networks enhances a mutual connection between consumers and entrepreneurs that subsequently boosts the productivity of the businesses. During promotion, advertising, and announcement of social networks like Facebook, Twitter, and MySpace are progressively becoming essential communication tools (Bailyn, 2012).

These social media networks play a pivotal role in boosting marketing campaigns for organization’s products and services, which subsequently influences positive business outcomes. Modern consumers currently rely more on social networks to access relevant information concerning new products and services offered by companies.

Marketing also involves procedures of unveiling and introducing new products to the market in a process commonly known as product launching. Research considers social media as a great platform useful in creating the accurate market buzz before launching a new product or service (Vries et al., 2012).

As consumers are currently demanding exemplary services, social media enhances marketing campaigns, which are becoming useful in strengthening product and service information within the markets.

Consumers tend to concentrate and associate with famous market products and since social media are assisting in communication of information pertaining to product and service, they help in building brand reputation.

Companies using social networks are capable of attracting public attention more easily and marketing effectiveness of these networks becomes eminent when business performance enhances through increased market share and revenue performance (Vries et al., 2012).

Using powerful videos, photographs, audio streaming, widgets, and other social media features, companies create and share quality content to communicate their services and products to the business community.

Notwithstanding its ability to transform almost every aspect of modern business activity through sophisticated technologies, social media has also received criticism from entrepreneurs (Pradiptarini, 2011). The foremost challenge that comes with the modern technologies and the social media networks is the presence of insecurity within these platforms.

Entrepreneurs have little potency to control the growing cyberspace and Internet security, possess little control over the entire conservation, and can barely manipulate the pessimistic perceptions of clients expressed in public social websites (Vries et al., 2012). There is a high possibility of getting negative feedback from ill-motivated clients due to bad opinions from competitors expressed on social media.

The vibrant cyber activities that engage genuine civilians and illegitimate users across networks with little control strategies placed by the organizations, places companies at high risk of encountering fraud (Bailyn, 2012).

Tracing the route of negative conversation and fraudulent activities is a challenge and as many companies continually engage in social media marketing, the fears about losing billions of finances in fraud cases remain unsettled.

Since its inception as a potential marketing tool, social media marketing has been the most anticipated practice among several small, medium, and even multinational corporations. As Neti (2011) postulates, “Adult beverage companies, exotic automobile manufacturers, pastry shops have been using social media tool” (p.8).

Alongside other major multinational companies, PepsiCo is one of the world-leading international companies famous for producing carbonated Pepsi soft drinks, and currently, its Pepsi Refresh project has provided a new breakthrough in its marketing strategies.

Pepsi Refresh project is responsible for turning individuals’ dreams into realities by producing and researching about marketing possibilities of PepsiCo and funding amazing ideas that support the notion of Pepsi as a soft drink that refreshes the world.

Being responsible for managing resources of the billion dollars worth corporation PepsiCo, Pepsi Refresh project has recently associated with social media marketing as one of its major strategy to make Pepsi a world refreshing drink.

In marketing their major business, going to the market, unveiling, and launching new brands from the company, Pepsi undertook an online consumer-based study in which it concluded that social media was essential in creating and sharing ideas.

Results on the investigations from the 2009 Pepsi Optimism Project about the means of communication of the research impelled PepsiCo to develop off and online forums where social innovation could help in marketing the Pepsi Refresh Project. According to Neti (2011), “Pepsi Coke, Nokia and many of the top brands have effectively used social media for achieving their business objectives” (p.8).

During the process of establishing and informing people about the Pepsi Refresh project, PepsiCo consistently used social media tactics to access multitudes of people.

PepsiCo used Facebook, Twitter, and refresheverything.com to market its idea, and this viral marketing through text messages and video clips captured a huge public attention successfully. In using social media in marketing the Pepsi Refresh Project, the company spent less money.

Through refresheverthing.com, Pepsi became the most publicly renowned Super Bowl brands. In its impact, approximately 37% of Americans familiarized with Pepsi compared to 12% for the same marketing program. Over eighteen million exceptional consumer-oriented visitors engaged in activities of the refresheverthing.com website.

In online brand rating and voting, more than 12,000 projects received consumer votes, with approximately 2 million online comments from 76 million votes cast.

Benefiting from the newly developed refresheverthing.com website, brand attributes increased exponentially with products receiving favorability, trust, and attention among other important public interests. Online communities and consumers’ fan pages concerning the Pepsi products started developing following the initial influence.

Demonstrated by a continuum of studies, investigations on the marketing rivalry among the major U.S corporations have continuously identified Pepsi and Coke as the biggest rivalries. However, most American companies, including those in the fortune 500, have already integrated social media marketing. Apart from the beverage companies, exotic automobile manufacturers are using social media marketing.

Retail companies as well as other major corporations have noticed the positive impact of social media in marketing. Microsoft and Wal-Mart are two major fortune 500 companies that have demonstrated exemplary approach towards social media marketing, with Facebook, Twitter, MySpace, LinkedIn being the most used social websites in marketing their products.

The two companies have established social media as one of the most effectual communication and interaction tool where millions of active potential consumers made of optimistic youthful population meet freely. Pradiptarini (2011) acknowledges a substantial influence of these social networks in enhancing marketing strategies, boosting sales revenues, and subsequently influencing financial growth.

As social media gives marketers opportunities to communicate to the public and more specifically, the vibrant peers, consumers and potential customers, both Coke and Pepsi have been lively in promoting their brands through major social networks renowned in the US.

Microsoft and Wal-Mart have been using social media marketing as a strategy in building brand awareness, launching new products from the company, and generating leads. As Vries et al. (2012) affirm, “Companies can place brand posts (containing videos, messages, quizzes, information, and other material) on these brand fan pages” (p.83).

Wal-Mart and Microsoft have engaged their potential consumers in advertisements, promotional activities, and other marketing activities that reveal product information to the consumers.

Regarding their involvement in brands and companies on the social media, Pradiptarini (2011), noticed that approximately 71.14% of the Facebook users proved to be fans of brands produced by the two companies. In addition, 38.63% of their Twitter fans and followers, followed brands advertised by the two companies.

People have awakened towards a contemporary business world that requires present and forthcoming technologies to improve their overall effectiveness and social media is the probable marketing tool whose influence may never cease (Vries et al., 2012). The world is currently experiencing a shortage of youth employment and social interactions have been one of the leisure activities that keep youths engaged.

With the emergence of powerful technological devices like tablets, upgraded laptops, and the Smartphone technologies, social media continue to be a trendy business and social tool. The number of Facebook accounts, Twitter users, and other social media users following new brands and products online is rapidly increasing (Neti, 2011).

Coupled with unique and captivating experiences that social networks provide to the active youths and businesspersons, online working opportunities like brand advertising, social media may continue influencing social and business life for millions of decades to come (Pradiptarini, 2011).

Social media is an all-inclusive advancing technology where all age groups have their portion and as the present population gets weary, new generating still admire these experiences.

Notwithstanding its great potential in influencing millions of users, emerging issues in the cybercrime and related cyberspace insecurity may continue posing significant challenges to the social network users. Internet hacking activities, cyberbullying, and several other unethical practices associated with social networking are subjecting users to frustrations (Evans & McKee, 2010).

Since few policies and rules are currently present in curbing cyberspace insecurity and users are becoming used to social networks unaware of the mushrooming dangers, use of social media may face drastic collapse in the occurrence of a significant concern (Evans & McKee, 2010). Organizations themselves do not have governance and processes for controlling the use of social media within and outside the company.

Both Facebook and Twitter have reported criminal challenges and even in their privacy terms, abuse-related concerns are not addressed appropriately (Bailyn, 2012). In other websites, cases pertaining to social media crime remain undermined, go unreported, or even lack enough evidence to capture and prosecute the offenders.

The US is among the nations experiencing a rapid influx of social networking activities with this rise in social media networking, providing companies and consumers a gateway to enhanced communication. Advanced beverage companies, exotic automobile companies, and even pastry shops have recognized social media as a powerful marketing tool that connects companies with consumers.

Pepsi, Coca Cola, and Nokia technologies are among the American multinational companies that have embraced the use of social media in marketing and successfully witnessed impressive results. They have reported increased brand positive reputation, increased product attention, enhanced customer relationship, and boosted sales turnover.

Although most likely to continue facing high risks related to cybercrime, social media marketing may continue influencing marketing strategies of companies as present and maybe future generations will still continue anticipating for these experiences.

Bailyn, E. (2012). Outsmarting Social Media: Profiting in the Age of Friendship Marketing. Upper Saddle River, NJ: Pearson.

Evans, D., & McKee, J. (2010). Social Media Marketing: The Next Generation of Business Engagement . New York, NY: Wiley Publishing Inc.

Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1 (2), 1-15.

Pradiptarini, C. (2011). Social Media Marketing: Measuring Its Effectiveness and Identifying the Target Market. Journal of Undergraduate Research, 14, 1-11.

Vries, L., Gensler, S., & Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26 (1), 83–91.

Consumer Behavior Group Project (Loyalty Program)
Instead of Goods and Services, Consumers Today Buy Experience
Importance of Social Media Analytics
Shared Mental Models: Visual Tool Assistance
Video Marketing and Instagram Campaigns for Businesses
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Integrated Marketing Communications Plan
Aldi's Current and Potential Marketing Communications
Debenhams Company Integrated Marketing Communications
Nike vs. Adidas Marketing Strategy: Research Proposal
Chicago (A-D)
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Companies' Case Study Examples

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Acquisition Strategy
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Essays on business planning

4 Levels of Business Planning
Aggregate Planning
Business Expansion Planning
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Capacity Planning in Operations Management
Capacity Planning in Service Industry
Capacity Planning Strategies
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Entrepreneurial Business Management
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Human Resource Recruitment Plan
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Levels & Types of Planning Process in Management

Business analysis examples

4Ps of the Marketing Mix
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The Interplay of Technology and Trade: Transforming Global Economic Competitiveness

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Balancing Trade and Environmental Sustainability: Historical and Modern Perspectives

Introduction Trade has both positive and negative impacts on the environment. A report by the International Energy Agency (IEA) (2021) revealed that the amount of carbon dioxide released into the atmosphere as a result of trade amounted to around 30-40%, which is a shocking number. However, it has also been...

Fair Trade: Advancing Equity and Sustainability in Global Commerce

Introduction Fair trade is a commercial relationship focused on conversation, transparency, and respect to achieve more equity in international commerce. It promotes sustainable development by providing improved trading conditions and protecting the rights of disadvantaged farmers and workers, particularly in the Southern regions. Fair trade organizations, supported by consumers, are...

Impact of Gender Inequality on Economic Growth: A Comprehensive Econometric Analysis

Introduction The problem of gender bias pulls down the framework of social fairness and makes economic development crippling all owing the disparity in health, education, and employment outcomes of gender. Besides being a violation of fundamental human rights, these continuing gender inequalities act as an obstruction to the full utilization...

Fabrics Inc.’s Training Needs Analysis

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Strategic Human Resource Plan Implementation

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Tanglewood Department Stores’ Strategic Staffing

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A comprehensive guide to small business marketing.

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By Dominique Harroch

Small business marketing today combines advanced tech, data-driven insights, and digital platforms.

In today's digital landscape the right approach to small business marketing combines advanced technology, data-driven insights, and effective digital platforms. Here’s a comprehensive guide to small business marketing to companies navigate the current marketing trends and tools that can drive business success.

Key marketing tools for small businesses

Following is a summary of 11 key marketing tools that small and growing businesses should consider when leveraging owned, earned and paid media:

1. An optimized small business website

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the second page of a search. Key elements of an effective small business site include:

Memorable domain name : Choose a name that reflects your business and is easy to recall.
User-friendly design : Ensure your site is visually appealing and intuitive. Sites should have a clear structure, intuitive navigation and information that is easy to access.
Search engine optimization (SEO) : Implement SEO best practices to rank higher in search engine results.
Mobile optimization : Since over 55% of global web traffic comes from mobile devices, you’ll want to ensure your site is mobile-friendly.
Valuable content : Regularly update your site with engaging content like blogs and articles that address your audience's interests and needs.
Fast loading times : Optimize page speeds to improve user experience and SEO rankings.
Secure hosting : Use reputable hosting services to protect your site’s data and performance.

Today’s NYT Mini Crossword Clues And Answers For Thursday, August 22

Oprah endorses kamala harris at dnc: her political history—and rare endorsements—explained, bayesian yacht: bodies of entrepreneur michael lynch and morgan stanley chief recovered in italy.

Additionally, integrating tools like Google Analytics (now called GA4) and Google Search Console (GSC) can provide valuable insights into your site's performance and user behavior.

2. Paid search engine marketing (SEM)

Paid search engine marketing, in which you pay if a keyword is clicked on that drives traffic to your website, remains a powerful tool for driving targeted traffic. Platforms like Google Ads and Bing Ads allow you to:

Bid on keywords : Use tools like Google keyword planner to select high-value keywords relevant to your business.
Control costs : Set daily and monthly budgets, and adjust bids based on performance.
Analyze performance : Track key metrics to assess and refine your campaigns.

3. Paid listings and display ads

Paid listings on platforms like Yelp, Facebook, and Pinterest can boost visibility. Use Google’s Display Network to target ads based on user interests and behavior. This approach allows you to:

Choose ad formats : Use banners, text ads, or video ads to capture attention.
Track return on investment (ROI): Monitor clicks and conversions to measure effectiveness. Track your costs, record and monitor revenue, and record all expenses. Make sure to measure lead generation numbers, customer acquisition, and sales metrics as valuable insights into your marketing effectiveness.
Testing: By experimenting with different ad copy, targeting options, and formats, businesses can identify what resonates most with their audience, refine their strategies, and ultimately improve click-through rates and conversions. This can include A/B testing, target audience variations, ad copy variations, call-to-action (CTA) testing or visual elements where you test different images or videos to determine which visual elements attract more attention and engagement.

4. Content marketing

Content marketing remains a cornerstone of effective digital strategies. Key tactics include:

Blogging : Regularly post optimized content to drive organic traffic. Nine out of ten marketers use blogs as part of their content strategy.
Guest posting : Publish articles on popular platforms such as Medium and AllBusiness.com to enhance your reach and SEO. Strive to create “evergreen” articles, which are designed to remain relevant and valuable over a long period of time, regardless of current events or trends. Unlike timely articles that focus on current news or trends, evergreen content addresses topics that have enduring interest and utility.
Video content : In 2023, individuals spent an average of 17 hours a week watching videos online. Utilize platforms like YouTube and TikTok to engage your audience.
Content platforms: Leverage content recommendation platforms like Outbrain to expand your content’s reach.

5. Social media marketing

Social media is a powerful tool for engaging with your audience. Focus on platforms such as:

Facebook : Effective for broad audience reach and targeted ads.
Instagram : Ideal for visual content and influencer partnerships.
LinkedIn : Best for B2B marketing and professional networking.
TikTok : Useful for viral video content and younger demographics.

With over 5 billion global social media users and growing, effective social media marketing can significantly enhance your brand’s visibility and engagement. To be effective, you must regularly post interesting content to obtain and keep followers.

6. Influencer marketing

Influencer marketing involves collaborating with individuals who have a significant and engaged following on social media platforms like Facebook, TikTok and Instagram to promote products or services. These influencers, who can range from celebrities to niche content creators, leverage their credibility and relationship with their audience to drive brand awareness and influence purchasing decisions.

The impact of influencer marketing on broader marketing efforts can be profound, as it allows brands to tap into authentic, targeted communities that are often more receptive to recommendations from trusted (or at least known) voices.

This form of marketing can enhance brand credibility, expand reach, and generate higher engagement rates compared to traditional advertising. As consumers increasingly seek personalized and relatable content, influencer marketing has become a powerful tool for connecting with audiences in a meaningful way.

7. Online business directories

It’s important for business owners to list their companies in prominent and reputable business directories. Often these listings are free, but even if you must pay a small fee, it can be worth it.

The benefits include

Exposure to potential clients and customers.
Boosted SEO through backlinks.
Improved online presence and brand awareness.
Increased credibility for your business.
Low-cost or free marketing.

The following is a list of top business directories to consider listing your business:

AllBusiness.com
Better Business Bureau
Facebook Page
Google Business Profile
Bing Places for Business

Related: Why You Should List Your Company in an Online Business Directory

8. Radio marketing

While less prominent today, radio can still be effective. Many people are in their cars during peak commute hours. To maximize radio advertising:

Targeted placement : Choose stations and time slots that align with your target audience.
Engaging content : Create memorable and concise ads.
Consider your market: Are you a B2C company (business to consumer) or B2B company (business to business)? Is your market local (like a neighborhood restaurant), national (such as selling payroll services), or international (such as selling unique clothing to multiple markets)?

The cost-effectiveness of radio compared to TV makes it a viable option for more localized campaigns.

9. Press releases

Press releases are valuable for announcing significant business updates. Ensure your release is:

Newsworthy : Focus on unique and timely information.
Well-structured : Include a strong headline, key details, and contact information.
Multimedia : Incorporate multimedia elements like images and videos to increase engagement.

Related: How to Write a Successful Press Release: 4 Things to Include

10. Email marketing

Email marketing remains effective when executed correctly. Best practices include:

Segmenting : Personalize content based on customer preferences and behavior. Use data to segment your lists and target markets.
Offering engaging content : Provide valuable information, special offers, and updates.
Optimization : Use A/B testing to refine subject lines and content.
Using AI-driven tools: These can help automate and personalize email campaigns, improving engagement rates.

11. Direct mail marketing

Despite the digital age, direct mail still works for certain audiences. To optimize direct mail:

Use targeted lists : Use well-researched mailing lists to improve ROI.
Implement creative designs : Ensure your mail piece stands out and is easy to read.
Track mailings : Monitor responses and effectiveness.

More tips to enhance your marketing campaigns

Here are some additional tips to optimize your marketing campaigns:

Segment : Segment your target market to a specific audience. Segmentation can be done with respect to age, gender, income level, education, geography, purchase stage or brand loyalty, and more.
Business lists: Consider using high quality business lists such as Dun and Bradstreet, Experian Business, ZoomInfo or InfoUSA. These lists can be used in multiple channels as well, maximizing the value of the lists.
Track real time: Track your marketing campaigns in real-time to get immediate insights, make quick adjustments, and understand what is working or not.
Key metrics: Track the key metrics in your campaigns, such as click-through rate, engagement rate, conversion rate, sales, revenue, customer acquisition cost, market share, and churn rate.
Software and AI: Use software and artificial intelligence (AI) tools for social media management, content creation and testing of alternative ads.
Budget: Allocate your budget wisely. Assess the performance of different marketing channels and allocate your budget to the ones that deliver the highest ROI. Continuously review and adjust your spending to focus on the most effective strategies.
Keep current: Stay updated with trends. Keep up with the latest marketing trends and technologies. Experiment with new platforms, tools, or strategies to stay ahead of the competition and reach your audience in innovative ways. Keep up to date with experts by seeking articles from reputable business sources such as AllBusiness.com.
Promote across channels: Share earned media coverage on your website, social media platforms, and email newsletters. For instance, if a major publication writes about your product, feature this article prominently on your homepage or social media profiles.
Showcase social proof: Use earned media as a form of social proof by highlighting positive reviews, testimonials, or features from reputable sources. This can build credibility and trust with potential customers.
Strengthen relationships with media: Build and maintain good relationships with journalists and influencers. This can lead to more favorable coverage in the future and expand your media network.
Repurpose content: Convert mentions and reviews into additional content, such as blog posts, case studies, and infographics. For example, if your company was featured in a popular tech blog, you could create a detailed blog post about the experience and its impact.

Ready to enhance your small business marketing strategy?

Developing a comprehensive and modern small business marketing strategy requires leveraging a mix of traditional and digital techniques. By integrating artificial intelligence tools, optimizing SEO, utilizing effective SEM strategies, and harnessing the power of social media, you can create a dynamic and effective marketing approach. Start by experimenting with different strategies, tracking your results, and refining your approach based on performance data.

About the Author

Dominique Harroch has acted as a Chief of Staff or Operations Leader for multiple companies where she leveraged her extensive experience in operations management, strategic planning, and team leadership to drive organizational success. Her background spans over two decades in operations leadership, event planning at her own startup, and marketing at various financial and retail companies. She can be reached via LinkedIn .

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In the current era Digital Marketing is one of the most preferred forms of marketing. It is extremely popular in the younger generations, also being used by middle and the older generations. Today marketers are using digital marketing as a channel to market their products and the services. Digital Marketing is the way of electronic communication with customers and consumers. Due advancements in technology, the use of digital marketing, social media marketing, and search engine marketing is increasing rapidly. Digital marketing requires a new understanding of customer behavior. Digital marketing is a strategy that gives an individual or organization the ability to get in touch with clients by establishing innovative practices, combining technology with traditional marketing strategies. Digital marketing is beyond internet marketing including channels that do not require the use of Internet. Digital marketing includes Mobile phones -SMS and MMS, social media marketing, display advertising, search engine marketing and many other forms of digital media. The purpose of this paper is to study the concept and various aspects of digital marketing and to explore the differences between digital marketing and traditional marketing.

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Marketing and Academic Interests Essay Words: 276 Pages: 1 6018. Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is ...
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Essay on Business Marketing - 6 (2500 Words) Marketing plays a critical role in modern business practice, where maximizing shareholder value is an increasingly important goal. The essence of business marketing focuses on how firms attract, retain, grow customers — critical firm assets — by enhancing relationships with them. ...
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What is a Business Essay? A business essay is a type of academic writing that focuses on business-related topics and issues. These essays can cover a wide range of topics such as marketing, finance, management, entrepreneurship, and more. The importance of business essay lies in presenting a well-researched and informed analysis.
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Browse through Marketing essays and find over 35k essay examples in our database | ️ Successful graduation with WritingBros! WritingBros. ... People use it to get up-to-date information and the business evolved through this network (Chaffey, 2016). The Internet is the most cost-effective ways to promote businesses (Chaffey, 2016; Lu, 2016
The Role of Marketing in Business
Get a custom essay on The Role of Marketing in Business---writers online . Learn More . Marketing comes up with an elaborate and systematic course of action that forms the base for sales methods, business communication and enterprise growth. It is an incorporated practice by way of which firms establish and develop solid client affiliations and ...
Marketing Essays
Example essay. Last modified: 23rd Sep 2021. A marketing communications mix is the same as a promotion mix and is just another term for promotion mix. There are five marketing communications to put into the mix: Advertising, Sales Promotion, Public Relations, Personal Selling, and Direct Marketing....
The Role Of Marketing In Business Marketing Essay
However, the core element of the marketing elements is the marketing mix which included 4Ps and these are Product, Price, Place, and Promotion. But, there is added by the different marketing scholars 3Ps which represent the People, Physical Evidece, and Process. 2. The Role of Marketing in Morrison.
Marketing Strategies in Small Business Essay Example [Free]
For most businesses, this process includes the coordination of four concepts of marketing: product, place, price, and promotion (Schmitt, 2013). Based on these insights, the proposed study will conceptualize small businesses in terms of how they meet customer needs and satisfaction. Thus, this functional area of business will invariably appeal ...
Essay on Business Marketing
Here is an essay on 'Business Marketing' for class 11 and 12. Find paragraphs, long and short essays on 'Business Marketing' especially written for school and college students. Essay on Business Marketing Essay Contents: Essay on the Introduction to Business Marketing Essay on the Meaning of Industrial (Business) Marketing Essay on the Origins of Business Marketing Essay on the Nature ...
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Marketing refers to the set of institutions, activities as well as processes that are meant for delivering, communicating, exchanging, and creating a high-value offering for partners, clients, customers, and society. It explains activities undertaken to improve the selling and buying of a service or product (Kotler et al., 2019).
Social Media Marketing (SMM)
Social media platforms, which comprise the actively consumed websites that are enhanced by the advent of the net 2.0 technologies, have been significantly influential in major business undertakings. Social Media Marketing (SMM) is a modern marketing technique that uses social networking platforms like Facebook, Twitter, MySpace, LinkedIn, and ...
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Business-Essay.com offers the largest collection of business essays on any topic you can imagine: brand management, marketing, business communication, leadership, and much more. We've gathered A+ business case studies, reports, and research papers - all in one place! Business-Essay.com is also a platform that connects you with highly qualified experts ready to provide essay writing help ...
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Key marketing tools for small businesses . Following is a summary of 11 key marketing tools that small and growing businesses should consider when leveraging owned, earned and paid media:
(PDF) Business Marketing Research & Essay
International Journal of Management, IT & Engineering. This paper offers views on some current and future trends in marketing. The content is based on recent literature and on what is happening in the business world. The paper is based on secondary data. The paper is based on extant literature and internet sources.
Data security and privacy concerns of AI-driven marketing in the
Furthermore, papers were required to be thematically relevant to the domains of economy and business, mirroring the specific focus of the review on AI-driven marketing and its implications for organizational strategies and market dynamics.

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