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What It Takes to Give a Great Presentation

  • Carmine Gallo

public speaking speech or presentation

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

public speaking speech or presentation

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Article • 13 min read

Better Public Speaking

Becoming a confident, compelling speaker.

By the Mind Tools Content Team

Whether we're talking in a team meeting or presenting in front of an audience, we all have to speak in public from time to time.

We can do this well or we can do this badly, and the outcome strongly affects the way that people think about us. This is why public speaking causes so much anxiety and concern.

The good news is that, with thorough preparation and practice, you can overcome your nervousness and perform exceptionally well. This article and video explain how.

Click here to view a transcript of this video.

The Importance of Public Speaking

Even if you don't need to make regular presentations in front of a group, there are plenty of situations where good public speaking skills can help you advance your career and create opportunities.

For example, you might have to talk about your organization at a conference, make a speech after accepting an award, or teach a class to new recruits. Speaking to an audience also includes online presentations or talks; for instance, when training a virtual team, or when speaking to a group of customers in an online meeting.

Good public speaking skills are important in other areas of your life, as well. You might be asked to make a speech at a friend's wedding, give a eulogy for a loved one, or inspire a group of volunteers at a charity event.

In short, being a good public speaker can enhance your reputation, boost your self-confidence , and open up countless opportunities.

However, while good skills can open doors, poor ones can close them. For example, your boss might decide against promoting you after sitting through a badly-delivered presentation. You might lose a valuable new contract by failing to connect with a prospect during a sales pitch. Or you could make a poor impression with your new team, because you trip over your words and don't look people in the eye.

Make sure that you learn how to speak well!

Strategies for Becoming a Better Speaker

The good news is that speaking in public is a learnable skill. As such, you can use the following strategies to become a better speaker and presenter.

Plan Appropriately

First, make sure that you plan your communication appropriately. Use tools like the Rhetorical Triangle , Monroe's Motivated Sequence , and the 7Cs of Communication to think about how you'll structure what you're going to say.

When you do this, think about how important a book's first paragraph is; if it doesn't grab you, you're likely going to put it down. The same principle goes for your speech: from the beginning, you need to intrigue your audience.

For example, you could start with an interesting statistic, headline, or fact that pertains to what you're talking about and resonates with your audience. You can also use story telling as a powerful opener; our Expert Interviews with Annette Simmons and Paul Smith offer some useful tips on doing this.

Planning also helps you to think on your feet . This is especially important for unpredictable question and answer sessions or last-minute communications.

Remember that not all occasions when you need to speak in public will be scheduled. You can make good impromptu speeches by having ideas and mini-speeches pre-prepared. It also helps to have a good, thorough understanding of what's going on in your organization and industry.

There's a good reason that we say, "Practice makes perfect!" You simply cannot be a confident, compelling speaker without practice.

To get practice, seek opportunities to speak in front of others. For example, Toastmasters is a club geared specifically towards aspiring speakers, and you can get plenty of practice at Toastmasters sessions. You could also put yourself in situations that require public speaking, such as by cross-training a group from another department, or by volunteering to speak at team meetings.

If you're going to be delivering a presentation or prepared speech, create it as early as possible. The earlier you put it together, the more time you'll have to practice.

Practice it plenty of times alone, using the resources you'll rely on at the event, and, as you practice, tweak your words until they flow smoothly and easily.

Then, if appropriate, do a dummy run in front of a small audience: this will help you calm your jitters and make you feel more comfortable with the material. Your audience can also give you useful feedback , both on your material and on your performance.

Engage With Your Audience

When you speak, try to engage your audience. This makes you feel less isolated as a speaker and keeps everyone involved with your message. If appropriate, ask leading questions targeted to individuals or groups, and encourage people to participate and ask questions.

Keep in mind that some words reduce your power as a speaker. For instance, think about how these sentences sound: "I just want to add that I think we can meet these goals" or "I just think this plan is a good one." The words "just" and "I think" limit your authority and conviction. Don't use them.

A similar word is "actually," as in, "Actually, I'd like to add that we were under budget last quarter." When you use "actually," it conveys a sense of submissiveness or even surprise. Instead, say what things are. "We were under budget last quarter" is clear and direct.

Also, pay attention to how you're speaking. If you're nervous, you might talk quickly. This increases the chances that you'll trip over your words, or say something you don't mean. Force yourself to slow down by breathing deeply. Don't be afraid to gather your thoughts; pauses are an important part of conversation, and they make you sound confident, natural, and authentic.

Finally, avoid reading word-for-word from your notes. Instead, make a list of important points on cue cards, or, as you get better at public speaking, try to memorize what you're going to say – you can still refer back to your cue cards when you need them.

Pay Attention to Body Language

If you're unaware of it, your body language will give your audience constant, subtle clues about your inner state. If you're nervous, or if you don't believe in what you're saying, the audience can soon know.

Pay attention to your body language: stand up straight, take deep breaths, look people in the eye, and smile. Don't lean on one leg or use gestures that feel unnatural.

Many people prefer to speak behind a podium when giving presentations. While podiums can be useful for holding notes, they put a barrier between you and the audience. They can also become a "crutch," giving you a hiding place from the dozens or hundreds of eyes that are on you.

Instead of standing behind a podium, walk around and use gestures to engage the audience. This movement and energy will also come through in your voice, making it more active and passionate.

Think Positively

Positive thinking can make a huge difference to the success of your communication, because it helps you feel more confident.

Fear makes it all too easy to slip into a cycle of negative self-talk, especially right before you speak, while self-sabotaging thoughts such as "I'll never be good at this!" or "I'm going to fall flat on my face!" lower your confidence and increase the chances that you won't achieve what you're truly capable of.

Use affirmations and visualization to raise your confidence. This is especially important right before your speech or presentation. Visualize giving a successful presentation, and imagine how you'll feel once it's over and when you've made a positive difference for others. Use positive affirmations such as "I'm grateful I have the opportunity to help my audience" or "I'm going to do well!"

Cope With Nerves

How often have you listened to or watched a speaker who really messed up? Chances are, the answer is "not very often."

When we have to speak in front of others, we can envision terrible things happening. We imagine forgetting every point we want to make, passing out from our nervousness, or doing so horribly that we'll lose our job. But those things almost never come to pass! We build them up in our minds and end up more nervous than we need to be.

Many people cite speaking to an audience as their biggest fear, and a fear of failure is often at the root of this. Public speaking can lead your "fight or flight" response to kick in: adrenaline courses through your bloodstream, your heart rate increases, you sweat, and your breath becomes fast and shallow.

Although these symptoms can be annoying or even debilitating, the Inverted-U Model shows that a certain amount of pressure enhances performance. By changing your mindset, you can use nervous energy to your advantage.

First, make an effort to stop thinking about yourself, your nervousness, and your fear. Instead, focus on your audience: what you're saying is "about them." Remember that you're trying to help or educate them in some way, and your message is more important than your fear. Concentrate on the audience's wants and needs, instead of your own.

If time allows, use deep breathing exercises to slow your heart rate and give your body the oxygen it needs to perform. This is especially important right before you speak. Take deep breaths from your belly, hold each one for several seconds, and let it out slowly.

Crowds are more intimidating than individuals, so think of your speech as a conversation that you're having with one person. Although your audience may be 100 people, focus on one friendly face at a time, and talk to that person as if he or she is the only one in the room.

Watch Recordings of Your Speeches

Whenever possible, record your presentations and speeches. You can improve your speaking skills dramatically by watching yourself later, and then working on improving in areas that didn't go well.

As you watch, notice any verbal stalls, such as "um" or "like." Look at your body language: are you swaying, leaning on the podium, or leaning heavily on one leg? Are you looking at the audience? Did you smile? Did you speak clearly at all times?

Pay attention to your gestures. Do they appear natural or forced? Make sure that people can see them, especially if you're standing behind a podium.

Last, look at how you handled interruptions, such as a sneeze or a question that you weren't prepared for. Does your face show surprise, hesitation, or annoyance? If so, practice managing interruptions like these smoothly, so that you're even better next time.

Chances are that you'll sometimes have to speak in public as part of your role. While this can seem intimidating, the benefits of being able to speak well outweigh any perceived fears. To become a better speaker, use the following strategies:

  • Plan appropriately.
  • Engage with your audience.
  • Pay attention to body language.
  • Think positively.
  • Cope with your nerves.
  • Watch recordings of your speeches.

If you speak well in public, it can help you get a job or promotion, raise awareness for your team or organization, and educate others. The more you push yourself to speak in front of others, the better you'll become, and the more confidence you'll have.

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101 Public Speaking Tips

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101 Public Speaking Tips

Anyone Can Develop Good Presentation Skills

No matter what they tell you, people who have excellent presentation skills are not lucky. They didn’t win the lottery of life. Also, those of us who are not great at presenting aren’t doomed to failure. Anyone can develop presentation skills. I also believe that, with just a little practice, anyone can become a world-class speaker. Below are 101 public speaking tips that will help you reduce stage fright and become more self-confident. Don’t try to memorize all 101 tips, and don’t try to apply every single one before your next presentation. Instead, bookmark this page and pick one single tip to master during your next speech. Then come back over and over to try new ideas.

One of the challenges with tip pages (like this) is that readers are often embarrassed by their fear and try to hide it. If you have stage fright, chances are there are tons of others out there who need help as well. So, if you get value out of these tips, make sure and link to it or post it on Facebook or Linked-In . Help us help more people, please.

Public Speaking 101 – A list of 101 Public Speaking Tips!

Design a good skeleton of a presentation, create a clear and specific title or topic.

Design a Good Skeleton of a Presentation

If you create a vague or general title, you will have a vague and general (hard to deliver) speech. Get specific and focused. For instance, instead of talking about “Last Year Financials,” talk about how “Cost-Saving Measures and Increased Sales Led to Higher Profit.” Remember in High School when you had to give book reports? It is tiresome to hear 32 versions of “Book Report about Julius Cesar,” but “Julius Cesar is a Metaphor for High School Peer Pressure” is much more enjoyable.

For additional details, see How to Design a Catchy Presentation Title .

Limit Your Support to a Few Most Important Points

Once you have a great topic, prove that your point or conclusion is valid by using just three, four, or five essential support items. Spend more time showing your few points versus adding more and more and more additional points. Your audience will only remember a few things that you cover, so make sure they are the most critical points. If you have trouble determining what points to use or narrowing down to just a few points, go back to tip number one and adjust your topic.

For additional details, see Write a Speech in Just a Few Simple Steps .

Add Stories

Stories are easy to remember and easy to deliver to an audience, so your nervousness will drop as you relay stories to your audience. Examples also help you prove your bullet points in a way that makes it easy for the audience to remember.

For additional details, see Storytelling in Speeches .

Use Stories as Facts and Figures

Most presenters like to create a long list of bullet points with facts and figures. Instead, give your audience the story behind the number. For instance, (1) revenue increased 10% (2) closing ratios went up 3% (3) advertising costs decreased 15%, and (4) profit went up 15% is quickly forgotten and will take up a whole PowerPoint slide.

However, “At the beginning of the last quarter, we changed our advertising strategy and focused more on repeat business from current clients versus spending money to attract new clients. We stopped sending mailers to the mailing list that we used in the past, and we sent multiple mailers to past customers instead. We were able to cut the mailing cost by 15%. The sales team had fewer leads and was able to spend more time developing repeat business. This allowed them to increase their closing ratios by 3% and total revenue by 10%. Since the cost was down as well, the combination of increased revenue and decreased advertising cost led to a 15% increase in profit.” Much easier to remember, much more comfortable to deliver, and no bullet points needed.

We jammed a lot of content into this tip page, so come back often to renew your focus. Remember that the Fearless Presentations ® class helps participants implement every one of these 101 puplic speaking tips! Our blog posts give these tips and more in greater detail.

Public Speaking Tips to Reduce Public Speaking Fear

7 Presentation Habits that Make Your Nervous Speaker

Practice with a Partner

Now that you have a good outline and skeleton of a presentation practice delivering the speech with a friend or coworker. Practicing alone is a bad idea because you are your own worst critic. When you practice with a friend, though, you will get good verbal and visual feedback.

For additional details, see How to Reduce Public Speaking Fear .

Avoid Video Feedback

Video feedback can be a fantastic way to grow as a speaker, but it can also scare the gooey out of you. Avoid video feedback unless you have an excellent coach, professionally trained, to go over it with you. Going it alone can cause a lot of challenges.

Get Good at Delivering without Notes and Visual Aids

Since you are practicing a fairly simple speech right now, practice it without notes. Just write your three, four, or five key points on a slide or flip chart and practice delivering the presentation by really developing your stories. At this point, you will only really need to remember which story you want to use for each of your points. Keep it simple.

For additional details, see How to Memorize a Speech .

Butterflies are Normal

At this point, as you practice, you might start to feel butterflies in your stomach or other symptoms of public speaking fear. Don’t worry. Those symptoms are normal. However, as you practice once or twice, the nervousness should drop pretty dramatically.

For additional explanation of these and other ways to reduce nervousness, see this post. 10 Ways to Reduce Public Speaking Fear .

Lose Train of Thought?

If you lose your train of thought and feel some panic, then one of a couple of things might be happening. You likely have a bunch of bullet points that are difficult to remember. If so, go back through the earlier tips and design your speech differently. If you are feeling light-headed and confused, though.

When we get nervous, we tend to breath more shallowly. When this happens, the speaker will not have enough oxygen, which makes the panic even greater. Which alters the breathing even more. When you feel this happening, stop and take a deep breath from the diaphragm. To keep this from happening, take a nice deep breath before you say your first sentence.

Realize 90% of Nervousness Doesn’t Show

The audience usually can’t see the butterflies, or shaky hands, or sweaty palms. The problem occurs when we start thinking about these symptoms rather than focusing on the audience and our topic. By human nature, most people are focused on themselves, not on you. Focus on them, and two things will happen. First, they will like you more. Also, much of the nervousness that you feel will go away.

Avoid Writing Presentation Word for Word

Don’t fall into the trap of writing everything out so that you don’t forget something. You will be likely just to read it to the audience and probably sound boring when you do. Design your outline as we described above, and you will sound and feel more confident.

Avoid Memorizing Your Entire Speech

Most people believe that if they memorize their written speech, they will sound better than when they read it. It is possible, but not likely, though. More likely, the speaker will, at some point, forget something and panic. Instead, follow the guidelines above to design a good skeleton of a speech and memorize your stories.

Presentation Skill Tips to Add Energy to Your Delivery

Presentation Skill Tips to Add Energy to Your Delivery

Add Energy and Enthusiasm

Enthusiasm is the absolute most important public speaking secret. If you have energy and enthusiasm, your audience will love you. Be excited about your topic, and your audience will be excited about your presentation.

For more details, see 5 Turnkey Ways to Add Energy to a Presentation .

Talk with Your Hands

We all naturally speak with our hands, but for some reason, when we stand up to speak, we tend to lock up our body language and lose a lot of our natural energy. Drop your hands when you start a speech, then use them to explain your points. (By the way, if you tell a lot of stories, this will happen naturally.)

Make Your Gestures Bigger than Your Body

In a small room, try to make your gestures outside of your torso. Small gestures below the shoulders and close to your body make you look weak and timid. The higher and wider your gestures are, the more confident you appear. When we get nervous, we want a barrier between us and the threat, so the small gestures show the audience that they threaten you. Make the gestures bigger.

Exaggerate Gestures in Big Venues

As your audience gets bigger, so should your gestures. If you have a stand, (most people call it a podium, but the podium is the small stage that a speaker stands on), the audience will not see your gestures unless you exaggerate them. Make your gestures huge. They will look very normal for the audience.

Speak Faster

This tip goes against conventional wisdom in public speaking, but it is one of the most valuable tips. Speak faster! Really. When you talk faster, you add natural energy to your presentation. Think about the last time that you were excited about something. How did you tell people about it? We’re you slow and measured or fast and exaggerated? Talk faster, and the audience will get excited about you and your topic. I know what you are thinking.”Everyone else tells me to slow down.” Well, everyone else doesn’t get paid tens of thousands of dollars every time they speak and are probably pretty boring. If you want to be like them, do what they tell you. If you want to be a great speaker, speak faster.

Move Faster

So, not only do you want to move more and bigger, but also faster. For instance, when you walk to the front, don’t run, but take about a half-step faster pace than normal. If you walk like you are going to the gallows, you will suck the energy out of the room and leave the impression of being boring. If you move like you want to get to the front of the room, you will push energy into the room.

Your voice is your best tool when you present, so use it. If you are quiet, the audience will question your authority on the subject. Increase your volume a little to show the audience that you are in control.

Change Your Tone

What do they call boring speakers? Right, “mono-tone.” When we get nervous, especially when we memorize a presentation word-for-word, we tend to zoom through the presentation because we are afraid we will forget something. Most often, a speaker will sound very monotone when he/she does this. By the way, this is different from the “speaking faster” that I mentioned above. The reason why most coaches will tell a speaker to “slow down” is because most speakers zoom through memorized speeches with little or no emphasis on content, so the tone stays the same all the way through. Instead, design your speech as we talked about, and make a conscious effort to call attention to words or phrases that need emphasis. “It made a HUGE difference,” versus “It was a huge difference.”

Add Impact and Pizzaz to Your Presentation

Add Impact and Pizzaz to Your Presentation

Make Your Title Audience Focused

Go back to your title now and redesign it so that it has a significant “want” of the audience. Just look at the title as you have it and ask “why” does the audience need to hear this presentation? Whatever the answer to that question is should be added to the title. For instance, if your title is “Project Update,” and you followed tip #1 and made it more specific, you might end up with, “Smith Building Construction Project Update.” Now go one step farther. What is the actual result of the update? What conclusion do you want the audience to come to about the presentation? Now the title becomes, “Smith Building is Two Weeks behind Schedule, but Back on Track by the End of the Month.”

For more details, see How to Create a Great Presentation Title .

Make Your Bullet Points Audience Focused

Once you make your title audience-focused, your bullet points are likely to change. If your title is just “Smith Building Project Update,” then you’d likely have dozens of possible points that you could cover from personnel, schedule, budget, project map, client meetings, community outreach, etc however, if the title is about how the project is behind schedule and our plan to get back on schedule. You’ll likely spend point one on what happened to get us off track (and tell a few stories about it). Then, points two and three will probably be a few things that we will do to get back on track with examples of each.

For additional info, so Create Great Bullet Points in Your Presentation .

Add More Stories

I know that I gave this tip earlier, but stories are your Ace-in-the-Hole in presentations. The more that you have, the better your presentation will be, and the more that your audience will like you. I often hear statements from class members like, “But, presenters in my company don’t tell stories.” I always respond with, “Well, I can pretty much bet that meetings and speeches within your company stink, then.” And then almost always agree. After you have your skeleton presentation designed with a topic, a few key bullet points, and a story to prove each bullet point, go back and add a few more stories as proof. Below are a few ways to do this.

A Few Ways to Use Stories to Reduce Nervousness and Add Impact

Persuasive Speech How to Write a Persuasive Speech

Add a Moral or an Action

Your examples are great ways to teach the audience or persuade them. When you finish your stories, add a moral or call to action to the end, such as, “so, what I want you to get from this is.” When we tell people to do something or give advice, human nature is to play Devil’s Advocate, but when you tell a story first, they are more likely to agree. Try it around the office. Instead of giving advice right away, start with a story about the advice first and see if you get better results.

For more info, see How to Write an Effective Persuasive Speech .

Use Success Stories as Proof

Your successes are solid proof that your advice is sound, so anytime you offer advice or a suggested plan of action, always try to use a personal example as your proof that your input is valid. If you haven’t had personal success with the new idea, find some other group or person who has and use their success story as proof.

Learn from Mistakes

When you or your team has challenges, tell the story about the trial or mistake, and then add the moral at the end to show how you learned from it. A lot of times, this can add some self-deprecating humor, as well.

Give Contrasting Examples

A good way to use examples and stories is with a “good” example and a “bad” example. For instance, if you are giving a suggestion or advice in your presentation, give one example of a time when you or someone else didn’t take the advice, and the results were less than adequate and a second example when we used the advice and had success.

A Few Public Speaking Tips to Use Audience Participation to Add Impact

Add audience participation.

Audience participation is a fantastic way to break up the presentation and add energy and attentiveness to a presentation. The adage is that “People will support a world that they help create.” When your audience helps deliver your presentation, they will enjoy the presentation more and retain the information longer.

Avoid Rhetorical Questions

Never ask the audience a question that you don’t expect them to answer. Rhetorical questions aren’t interactive and have the potential to be annoying or even manipulative, so really avoid these types of questions.

Be Careful with Yes/No Questions

Questions where some people will answer “Yes” and some will answer “No” will divide the audience, so only use them if a division is what you want. For instance, “How many of you have been sexually harassed at some time in your career?” will likely cause a harmful division that you’d rather avoid, but “How many of you made President’s Club this year?” might give you a positive result. Just be careful, dividing your audience.

Avoid Single Answer Questions

Questions with only a single correct answer have only two possible results. Either one single person will answer the question correctly for one single success, or no one will answer the question, and the entire audience will feel stupid. If there is only one answer, avoid the question and tell the audience the answer.

Ask Open-Ended, Opinion Based Questions

The best types of questions are open-ended and “opinion-based” meaning that anyone with an opinion can, and most likely will, be correct. So a whole group of audience members is now the heroes of the room. The best way to do this is to make sure that your bullet points have gone to that “next level” where the result to the audience is added and ask it instead of telling it. “So we are two weeks behind schedule on the Smith building. What kind of things can we do to get back on track by the end of the month?”

Think/Write/Share

If your audience more introverted or less likely to interact, use Think/Write/Share. “Think about all of the possible ways that we can get back on track on the Smith project…” “If you would, write down two or three of your best ideas.” Then wait for everyone to write down at least one thing. “Tell me what you wrote down, and I’ll write them on the whiteboard.” You’ll get a lot more participation this way.

Use Sticky Notes to Get Input

If you have one or two overly vocal audience members who tend to overpower all other opinions, then try having everyone write their ideas on individual Sticky Notes instead. Collect all of the notes and read them out to the group and organize them into piles of similar ideas. That way, you can see where the real consensus is in the group without it becoming a popularity contest.

Another way to get a group to participate is to ask them to tell their best idea to a partner sitting next to them. Then have the partners volunteer to say to the group a single idea that their partner shared that was particularly good.

Have a Contest

Divide the audience into small groups and have a contest of some kind. This could be a test to see what they remember from the speeches from previous presenters, or it could be a contest to see who can come up with the most creative solution to a challenge or problem that you are experiencing. Get creative because people learn more when they are having fun.

My Favorite Ways to Add Impact to Presentation

Analogies are a fantastic way to make complicated information easier to understand and make your presentations more fun as well. An analogy is just a comparison where we are saying that something (complicated information) is just like (something less complicated). Or instance, a financial planner is trying to explain early retirement planning might compare planning your retirement to planting an orchard. If you only plant one tree and wait only one year, you aren’t going to get a great crop. But if you plant a dozen trees of different types of fruit and let them grow for ten years while nourishing them along the way, you’ll end up with a bountiful harvest.

Anecdotes Add Fun and Humor

They called Ronald Reagan The Great Communicator because he had an anecdote for everything. These are short, often funny, stories kind of like parables, that is used to teach a point and add levity. A good place to find these are at the end of articles in Reader’s Digest . Motivational speakers use this technique quite often.

Demonstrations

Demonstrations help audience members better understand processes and products by showing them in action. This technique is common at trade shows and fairs or exhibits. (It is also the most common selling technique on infomercials.) if you are explaining a step-by-step process or have a product that is impressive to the audience, then a demonstration might be a great addition to your presentation.

Offer a Sample

Give the audience something they can see, touch, feel, or experience. If you are talking about a product, bring one to pass around. If your topic is less tangible, give an example. For instance, when we teach public speaking skills classes, and we introduce how powerful stories can be, we give an example of a dry presentation without stories, and then we go back and add the stories in and show the audience the difference. Give a sample to reinforce your point.

Quote from an Expert

When you quote an expert, you are temporarily borrowing their expertise and credibility. Quotes should be short, and by someone, the audience will recognize, but when used properly, they can help the speaker have even more credibility.

If you don’t have a formal quote, but you know multiple famous people (or companies) agree with you or follow your advice, then you can name drop them. For instance, “405 of the Fortune 500 companies have sent people to Fearless Presentations including Microsoft, Apple, ExxonMobil, PricewaterhouseCoopers, Deloitte, and more.”

Add Showmanship

Remember that in addition to informing and persuading the audience, as a speaker, we also must entertain the audience. If you can “WOW!” the audience, you will be memorable. So do something different than what everyone else does. Below are a few ways to add showmanship.

A Few Public Speaking Tips to Add Showmanship

Use posters instead of pictures.

Adding a picture, or multiple pictures, to a PowerPoint slide can be effective in a pinch. However, you can go to printing stores and get a picture blown up into a poster that you can set on a tripod, and the poster will be much more memorable. Think of a trade show. The exhibits that have big posters are more eye-catching and attention-getting.

Add Some Magic

Quick and easy magic tricks can add some fun and energy to a presentation if it is appropriate. Since our instructors teach seminars and training classes, a quick magic trick used as an analogy to something that we are teaching can be entertaining and memorable. Doing a card trick in a boardroom presentation may not work as well, though.

Teach The Audience Something that will Surprise Them

When we teach team-building activities, we often start will a memory trick that helps the audience improve their memory very quickly. It is a simple technique that anyone can learn, so it is awe-inspiring to most audiences. When I was in school, a speaker showed us how to read faster by having us read a section from a book in our usual way for 60 seconds. Then, he had us read again, but this time pointing to the words in the book with our left hand as we read. The second time that we read, we gained as many as a couple of dozen extra lines of reading. It was really cool. Try it yourself.

Props can Add Showmanship

When legislators were trying to get people upset about the healthcare legislation in 2009; they just printed out the thousands of documents that made up the bill. The piles and piles of unreadable pages were pretty overwhelming and made a valid point. When I was starting out teaching leadership classes, I found a toy that was a tiny shipping box that, when I pushed a button, shook and said, “Let me out of here!” I used it as a prop when I talked about self-confidence, saying, “we all have that confident person inside of us who is struggling to get out and be seen.”

A Good Leave-Behind can Add Showmanship

A handout, book, or another type of reference item can make you more memorable. When we teach our leadership classes, we have a business card holder with a series of leadership principle cards that we give to every participant as a way to reinforce the crucial principles from the course.

Organizing the Presentation

Add at least one “impact idea” to each point.

Now go back to the skeleton outline that you created earlier and add at least one additional technique from the last ten or so ideas above. Add a question, analogy, quote, etc. to each of your original points. Give your presentation some meat.

Take a Break

If you have too much content to fit into five or fewer key points, consider taking a break in the middle to make the presentation more digestible.

Use Your “Impact Ideas” to Alter Time

If you are short on time, it is easy to shorten or cut a story or analogy, and if you are zooming through the presentation, just give more details in your stories, etc. or add an audience participation. This will allow you to hit exact time limits.

What If You have to Give a 10 Point or 20 Point Presentation?

If you have to give a content-heavy presentation, you can, but manage your expectations. Your audience isn’t likely to retain a lot of the content. A follow-up handout or another takeaway will be helpful.

PowerPoint Tips

Design your presentation first, then add visual aids.

Most presenters start with their PowerPoint slideshow, and later try to come up with words to explain the bullet points that they have written. Instead, start with the presentation, and the look for visual aids that will help you clarify your points.

Use Fewer Slides

An excellent way to do this is to practice your presentation a few times without any visual aids first and get good at your delivery. Then go back and add only the visual aids that help you explain your points better.

Less is More

The fewer slides that you have and the less content that you have on each slide, the more impact that your words will have.

A good rule is to have no more than six words on each line and no more than six lines on each PowerPoint slide. This way, everyone in the room should be able to read your slide content easily.

Avoid Overuse of Animation

Spinning bullet points with sound effects are just a distraction, so avoid frivolous animation.

Use Appropriate Animation to Clarify Your Points

Use animation that adds showmanship and clarifies your points. I had a client that had their animation team create a 3D animation of the terrain where they would be building an addition to an Army base that showed everything from the blacktops being poured to the final buildings rising on the horizon to the military tanks being rolled into the gates. It was an impressive piece of proof that the company understood the project.

Charts and Graphs are for Handouts, not PowerPoint Slide Decks

Charts and graphs are very hard to read and follow on a slide, so make a handout or put them on a big board instead.

Pictures for Decoration

If you use a picture (or pictures) for decoration, make the decoration the same on every slide and make it subtle. A single picture in the corner of the slide is usually enough. If your decorative picture changes, your audience will wonder what it has to do with the content of your slide.

Pictures for Clarity

If a picture help adds clarity to your bullet point, then add it in, but if it is just being used to make the slide prettier, leave it out.

Consider Boards Instead of Slides

Instead of putting a picture or chart on a slide, consider getting a board or poster made instead.

PowerPoint Slide Colors

A dark background with light text is most eye appealing.

Use Simple Fonts

Time New Roman or Arial are good choices for PowerPoint fonts.

Use Bullet Points

Although result-oriented, well-developed bullet points are essential when you design and organize your presentation, you might want to use shorter bulletins in your visual aid.

Reveal Your Bullets One at a Time

Reveal bullets one at a time to make sure no one reads ahead.

Point to Bullets when You Reference Them

Move toward the screen and point to your bullets as you read them. This lets the audience knows that you are covering something new and adds energy.

Stand Up When You Speak

The person who Stan’s and speaks carries authority. You will also have more energy.

Practice with Your Slides

After you have practiced without the slides and gotten good at your delivery, add the slides back in and practice in front of a group of people.

Avoid “Read… Click…”

If you design and practice your presentation based on these tips, you will never do this, but if you find yourself just reading and clicking, STOP! You are boring for your audience.

Design Your Own Slideshow

This tip is so important. If someone else designs your PowerPoint slide deck for you, it will increase the complexity ten-fold.

Places to Practice Delivering Your Presentations

Social clubs.

Rotary Clubs, Kiwanis, the Jaycees, Lions Clubs, etc. are great places to practice delivering speeches. Most of these organizations a weekly meeting that requires a guest speaker, so there are 52 opportunities every year for a slot.

Chambers of Commerce

Chambers often have committees where officers lead meetings and give presentations, so run for office. PS, most people avoid positions like this because they don’t want to have to speak in front of their peers.

Libraries and City Recreation Centers

City offices often have scheduled seminars and workshops that are easy to get a speaking engagement in as long as the topic is marketable to them and you will work cheap.

Lunch-N-Learns

If you are a salesperson and want to speak to employees at a specific client, you can buy them lunch and offer to teach them something about your industry.

Teleseminars or Webinars

Just by promoting a free (or paid) Teleseminars on your website, you can often get a nice following of people who will be happy to gain a little of your expertise.

Association Meetings in Your Industry

No matter what industry you belong to, chances are that there are one or more associations for companies like yours. Join one or more of these associations and look for meetings or events where you can speak and become an influential member of your industry.

Association Meetings in Client Industries

If you sell to specific industries, make sure and become a part of their associations and attend their trade shows and meetings. By speaking within these groups, you will be seen as a go-to person/company for their industry.

Trade Shows

If you attend trade shows and purchase booth space, consider purchasing the booth space adjacent to you and fill it with folding chairs. Then conduct a short seminar every half hour or so on topics related to the needs of the attendees.

Marketing Seminars by Reservation

In-person marketing seminars can be a great way to get in front of a lot of potential audience members. Financial planners will often offer free retirement seminars because they know that anyone who attends will likely be a good potential client.

Paid Seminars

Seminars that individuals can attend by paying a fee to you can be a great way to promote yourself because you are gaining income for your efforts. When individuals pay a fee to attend a seminar, they are much more likely to show up as well.

Paid Consulting Meetings

You can also charge individuals or groups to attend consulting or coaching sessions with you. This is a nice way to help customers implement your products/services without losing money. The meetings can be in-person, online, or by teleconference, so you have a lot of flexibility.

Radio and TV Shows

Although there is still a great opportunity to speak on traditional TV and radio programs, the Internet has opened a lot of doors for additional speakers. Internet radio is big and getting bigger all the time, and many hosts are looking for interesting people to interview.

YouTube and other online video services are a great way to make a single presentation get replicated over and over again. Make short, two to three-minute information videos teaching something about your industry and post them on YouTube. Post them once every week or so.

Podcast Your Videos

As you add more videos to your library, offer them as Podcasts (just Google “podcast” for a list of them) so that you can attract a group of “followers” who get access to your videos every time you post one.

Joint Venture Seminars

Partner up with other people or companies who are in the same market but who don’t compete for clients or customers. For instance, if you build websites, partner with a social media expert, a graphic designer, and a video person, and teach people how to build killer websites.

Public Speaking Tips for Sales Teams Delivering Group Presentations

Prepare your team ahead of time.

For many high-level sales presentations, purchasers want to hear from team members who they will be working with on the project. Please don’t let the first time that these folks speak in front of a group be when you have a big contract on the line. Get your team professional presentation training well in advance of the presentation.

Talk About THEM, Not You

Many presenters mistakenly cover a lot of detail about how great they (the presenters) are, how much experience they have, and how they are the best thing since sliced bread. The audience doesn’t care much about this stuff. They have a problem that they want you to solve. Show them how you can help solve their problems, and they will like you.

Show the Client that You are a Team

Edify each other when you introduce the next speaker. Build the next person up by sharing his/her expertise with the audience. Get the entire team involved in the presentation.

Use Showmanship

We covered this as one of the impact ideas above, but showmanship is vital to big sales presentations. You and your team have to be memorable and different. Before every presentation, come up with something new and different that you know others won’t do.

Question and Answer Sessions

Questions for clarity.

The easiest questions are those asked for clarity. The questioner is confused or curious and is looking for a simple answer. In these situations, answer the question quickly and add an example if you need to.

Questions to Test You

Sometimes, audience members may ask aggressive questions to try to test you or throw you off to see how you handle it. A great way to answer these types of questions is with an example or story related to the issue. Then, after you finish the quick tale, give the advice or solution.

Set a Time Limit

Set a time limit for questions and keep it short. Two to five minutes is standard, but some presentations require 15 minutes. Regardless, set a time limit and keep to it.

Ask the First Question if Needed

Audiences are often hesitant to ask the first question so that you might need to prime the pump. “A question that I’m often asked is…” It usually works pretty well.

When Time Expires, End It

If you can have a few more question askers waiting when you end the session, it can work well. Just say, “I’m out of time, but for those of you who we weren’t able to get to, I will be in the back of the room as you leave.” This will create a crowd of energy around you after the presentation.

The Seven Deadly Sins of Presenting

(We know… This puts us at 103 tips versus 101, but we like to over-achieve.)

Thou Shan’t Not Go Overtime without Consent

To “uh” is human, but too many is annoying, thou shall not speak monotonally, avoid shop-talk. thine audience wilst be confused., thou shall not speak whilst the audience readests thy slide, you thou shan’t read endless excerpts to thine audience, thou shan’t dump endless data upon thine audience.

public speaking speech or presentation

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public speaking speech or presentation

14 Practical Tips to Improve Your Presentation Skills

  • The Speaker Lab
  • May 11, 2024

Table of Contents

Ever felt complete dread and fear at the thought of stepping up to deliver a presentation? If so, you’re not alone. The fear of public speaking is more common than you might think, but with the right presentation skills , it’s a hurdle that can be overcome.

In this article, we’ll help you master basic confidence-building techniques and conquer advanced communication strategies for engaging presentations. We’ll explore how body language and eye contact can make or break your connection with your audience; delve into preparation techniques like dealing with filler words and nervous habits; discuss tailoring content for different audiences; and much more.

Whether you’re prepping for job interviews or gearing up for big presentations, being prepared is key. With adequate practice and the proper attitude, you can crush your speech or presentation!

Mastering the Basics of Presentation Skills

Presentation skills are not just about speaking in front of a crowd. It’s also about effective communication, audience engagement, and clarity. Mastering these skills can be transformative for everyone, from students to corporate trainers.

Building Confidence in Presentations

Becoming confident when presenting is no small feat. But fear not. Even those who feel jittery at the mere thought of public speaking can become masters with practice and patience. Just remember: stage fright is common and overcoming it is part of the process towards becoming an effective presenter.

Taking deep breaths before you start helps calm nerves while visualizing success aids in building confidence. Also, know that nobody minds if you take a moment to gather your thoughts during your presentation—everybody minds more if they cannot understand what you’re saying because you’re rushing.

The Role of Practice in Enhancing Presentation Skills

In line with old wisdom, practice indeed makes perfect, especially when improving presentation skills. Consistent rehearsals allow us to fine-tune our delivery methods like maintaining eye contact or controlling body language effectively.

You’ll learn better control over filler words through repeated drills. Plus, the extra practice can help you troubleshoot any technical glitches beforehand, saving you the sudden panic during your actual presentations.

Remember that great presenters were once beginners too. Continuous effort will get you there sooner rather than later.

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Body Language and Eye Contact in Presentations

The effectiveness of your presentation can hinge on more than just the words you say. Just as important is your body language .

Impact of Posture on Presentations

Your posture speaks volumes before you utter a word. Standing tall exudes confidence while slouching could signal nervousness or lack of preparation.

If there’s one lesson to take away from our YouTube channel , it’s this: good presenters know their message but great ones feel it through every fiber (or muscle) of their being. The audience can sense that energy when they see open body language rather than crossed arms.

Maintaining Eye Contact During Your Presentation

Eyes are often called windows to the soul for a reason. They’re communication powerhouses. Making eye contact helps build trust with your audience members and keeps them engaged throughout your speech.

Avoid staring at note cards or visual aids too much as this might give an impression that you’re unprepared or uncertain about your chosen topic. Instead, aim to maintain eye contact between 50% of the time during presentations. This commonly accepted “50/70 rule” will help you exhibit adequate confidence to your audience.

If stage fright has gotten a hold on you, take deep breaths before you start speaking in order to stay calm. Make sure that fear doesn’t disrupt your ability to maintain eye-contact during presentations.

If body language and eye contact still feel like a lot to manage during your big presentation, remember our golden rule: nobody minds small mistakes. It’s how you handle questions or mishaps that truly makes a difference—so stay positive and enthusiastic.

Preparation Techniques for Successful Presentations

Presentation skills are like a craft that requires meticulous preparation and practice. Aspects like visual aids and time management contribute to the overall effectiveness of your delivery.

The first step towards delivering an impactful presentation is research and organization. The content should be well-researched, structured logically, and presented in simple language. This will make sure you deliver clear messages without any room for misinterpretation.

Dealing with Filler Words and Nervous Habits

Nervous habits such as excessive use of filler words can distract from your message. Luckily, there are plenty of strategies that can address these issues. For instance, try taking deep breaths before speaking or using note cards until fluency is achieved. In addition, practice regularly to work on eliminating these verbal stumbling blocks.

Avoiding Distractions During Presentations

In a digital age where distractions abound, maintaining focus during presentations has become an even more crucial part of the preparation process. This video by motivational speaker Brain Tracy provides insights on how one could achieve this level of focus required for effective presentations.

Maintaining Confidence Throughout Your Presentation

Confidence comes from thorough understanding of the chosen topic combined with regular practice sessions before the big day arrives. Make use of note cards or cue cards as needed but avoid reading from them verbatim.

Taking control over stage fright starts by arriving early at the venue so that you familiarize yourself with the surroundings, which generally calms nerves down considerably. So next time you feel nervous before a big presentation, remember—thorough preparation can make all the difference.

Engaging Your Audience During Presentations

Connecting with your audience during presentations is an art, and mastering it can take your presentation skills to the next level. Making the message conveyed reach an emotional level is essential, not just conveying facts.

Understanding Your Target Audience

The first step towards engaging your audience is understanding them. Tailor the content of your presentation to their needs and interests. Speak in their language—whether that be professional jargon or everyday slang—to establish rapport and ensure comprehension.

An effective presenter understands who they’re speaking to, what those individuals care about, and how best to communicate complex ideas understandably.

Making Complex Information Understandable

Dense data or complicated concepts can lose even the most interested listener if presented ineffectively. Breaking your key points down into manageable chunks helps maintain attention while promoting retention. Analogies are especially useful for this purpose as they make unfamiliar topics more relatable.

Audience Participation & Questions: A Two-Way Street

Incorporating opportunities for audience participation encourages engagement at another level. It allows listeners to become active participants rather than passive receivers of knowledge.

Consider techniques like live polls or interactive Q&A sessions where you invite questions from attendees mid-presentation instead of saving all queries until the end.

This gives you a chance not only engage but also address any misunderstandings right on spot.

  • Treat each question asked as an opportunity—it’s evidence someone has been paying attention. Even challenging questions should be welcomed as they demonstrate an engaged, thoughtful audience.
  • Encourage participation. It can be as simple as a show of hands or the use of interactive technologies for live polling during your presentation. This keeps your audience active and invested in the content.

Remember, your presentation isn’t just about putting on a show—it’s about meaningful interaction.

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Presentation Skills in Specific Contexts

Whether you’re nailing your next job interview, presenting an exciting marketing campaign, or delivering insightful educational content, the context matters. Let’s take a look.

The Art of Job Interviews

A successful job interview often hinges on effective communication and confidence. Here, the target audience is usually small but holds significant influence over your future prospects. Body language plays a crucial role; maintain eye contact to show sincerity and interest while open body language communicates approachability.

Bullet points summarizing key experiences are also helpful for quick recall under pressure. This allows you to present your chosen topic with clarity and positive enthusiasm without relying heavily on note or cue cards.

Pitching in Public Relations & Marketing

In public relations (PR) and marketing contexts, presentations need to capture attention quickly yet hold it long enough to deliver key messages effectively. Visual aids are valuable tools here—they help emphasize points while keeping the audience engaged.

Your aim should be highlighting presentation benefits that resonate with potential clients or partners, making them feel as though ignoring such opportunities would mean missing out big time.

Educational Presentations

An educational setting demands its own unique set of presentation skills where deep understanding trumps flashy visuals. You must make complex information understandable without oversimplifying essential details—the use of analogies can be beneficial here.

Keeping the audience’s attention is critical. Encourage questions and participation to foster a more interactive environment, enhancing learning outcomes for all audience members.

Tips for Becoming a Great Presenter

No single method is suitable for everyone when it comes to speaking in public. However, incorporating continuous improvement and practice into your routine can make you an exceptional presenter.

Tailor Your Presentation to Your Audience

Becoming an excellent speaker isn’t just about delivering information; it’s also about making a connection with the audience. So make sure that you’re taking setting, audience, and topic into consideration when crafting your presentation. What works for one audience may not work for another, so be sure to adapt your presentation styles according to the occasion in order to be truly effective.

The Power of Practice

The art of mastering public speaking skills requires practice —and lots of it . To become a great presenter, focus on improving communication skills through practice and feedback from peers or mentors. Try to seek feedback on every speech delivered and incorporate those pointers in your future presentations. Over time, this cycle of delivery-feedback-improvement significantly enhances your ability to connect with audiences and convey ideas effectively.

If you’re looking for examples of good speakers, our speech breakdowns on YouTube provide excellent examples of experienced presenters who masterfully utilize speaking techniques. Analyzing their strategies could give you great ideas for enhancing your own style.

Finding Your Style

A crucial part of captivating any audience lies in how you deliver the message rather than the message itself. Developing a unique presentation style lets you stand out as an engaging speaker who commands attention throughout their talk. Through — you guessed it — practice, you can develop a personal presentation style that resonates with listeners while showcasing your expertise on the chosen topic.

Your body language plays a pivotal role here: open gestures communicate confidence and enthusiasm towards your subject matter, two qualities essential for keeping audiences hooked. Similarly, using vocal variety adds dynamism to speeches by emphasizing points when needed or creating suspense during storytelling parts of your talk.

Cultivating Passion & Enthusiasm

Showcasing genuine passion for the subject helps keep listeners engaged throughout even lengthy presentations. Sharing stories related to the topic or expressing excitement about sharing knowledge tends to draw people in more than mere data recitation ever could.

Recognize that everybody is distinctive; don’t expect identical results from every speaker. The path to becoming a great presenter involves recognizing your strengths and working tirelessly on areas that need improvement.

FAQs on Presentation Skills

What are good presentation skills.

Good presentation skills include a clear message, confident delivery, engaging body language, audience understanding, and interaction. They also involve effective preparation and practice.

What are the 5 steps of presentation skills?

The five steps of presenting include: planning your content, preparing visual aids if needed, practicing the delivery aloud, performing it with confidence, and finally post-presentation reflection for improvements.

What are the 5 P’s of presentation skills?

The five P’s stand for Preparation (researching your topic), Practice (rehearsing your talk), Performance (delivering with confidence), Posture (standing tall), and Projection (using a strong voice).

What are your presentation skills?

Your personal set of abilities to deliver information effectively is what we call your presentation skill. It can encompass public speaking ability, clarity in speech or writing as well as visual communication talent.

Mastering presentation skills isn’t an overnight process, but practice and perseverance will put you well on your way to becoming an effective speaker.

You’ve learned that confidence plays a crucial role in effective presentations, so take deep breaths, make eye contact, and keep your body language open. As always, preparation is key. Tackle filler words head-on and get comfortable with visual aids for impactful storytelling.

Remember the importance of audience engagement — it’s all about understanding their needs and tailoring your content accordingly. This way, complex information turns into digestible insights.

Above all else: practice! After all, nothing beats experience when it comes to improving public speaking abilities.

  • Last Updated: May 9, 2024

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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Public Speaking and Presentations: Tips for Success

This resource includes tips and suggestions for improving your public speaking skills.

Even if you’ve never spoken in front of a large group before, chances are you will encounter public speaking sometime during your life. Whether you’re giving a presentation for your classmates or addressing local politicians at a city council meeting, public speaking allows you to convey your thoughts and feelings in clear ways. Having the right tools can prepare you for successful public speaking and equip you with high-quality communication skills.

Know Your Audience

Different audiences require different modes of public speaking. How you address a room full of preschoolers will vary from how you address a group of professors at an academic conference. Not only will your vocabulary change, but you might alter your pacing and tone as well.

Knowing your audience also helps you decide the content of your speech. For example, if you’re presenting research to a group of scientists, you might not need to define all your scientific language. However, if you present that same research to a group of individuals who are unfamiliar with your scientific field, you may need to define your terms or use simpler language.

Recognizing the extent to which your audience is familiar with your topic helps you center your presentation around the most important elements and avoid wasting time on information your audience either 1) already knows or 2) does not need to know for the purpose of your speech.

Knowing your audience also means tailoring your information to them. Try to keep things straight and to the point; leave out extraneous anecdotes and irrelevant statistics.

Establish Your Ethos and Feel Confident in Your Subject

It’s important to let your audience know what authority you have over your subject matter. If it’s clear you are familiar with your subject and have expertise, your audience is more likely to trust what you say.

Feeling confident in your subject matter will help establish your ethos. Rather than simply memorizing the content on your PowerPoint slides or your note cards, consider yourself a “mini expert” on your topic. Read up on information related to your topic and anticipate questions from the audience. You might want to prepare a few additional examples to use if people ask follow-up questions. Being able to elaborate on your talking points will help you stay calm during a Q & A section of your presentation.

Stick to a Few Main Points

Organizing your information in a logical way not only helps you keep track of what you’re saying, but it helps your audience follow along as well. Try to emphasize a few main points in your presentation and return to them before you conclude. Summarizing your information at the end of your presentation allows your audience to walk away with a clear sense of the most important facts.

For example, if you gave a presentation on the pros and cons of wind energy in Indiana, you would first want to define wind energy to make sure you and your audience are on the same page. You might also want to give a brief history of wind energy to give context before you go into the pros and cons. From there, you could list a few pros and a few cons. Finally, you could speculate on the future of wind energy and whether Indiana could provide adequate land and infrastructure to sustain wind turbines. To conclude, restate a few of the main points (most likely the pros and cons) and end with the most important takeaway you want the audience to remember about wind energy in Indiana.

Don't be Afraid to Show Your Personality

Delivering information without any sort of flourish or style can be boring. Allowing your personality to show through your speaking keeps you feeling relaxed and natural. Even if you’re speaking about something very scientific or serious, look for ways to let your personality come through your speech.

For example, when Jeopardy! host Alex Trebek announced in March of 2019 that he had stage 4 pancreatic cancer, he still let his trademark dignity and professionalism set the tone for his address. He began his announcement by saying “it’s in keeping with my long-time policy of being open and transparent with our Jeopardy! fan base.” Later, he joked that he would need to overcome his illness in order to fulfill his contract, whose terms required him to host the show for three more years. Though the nature of Trebek's announcement could easily have justified a grim, serious tone, the host instead opted to display the charm that has made him a household name for almost thirty-five years. In doing so, he reminded his audience precisely why he is so well-loved.

Use Humor (When Appropriate)

Using humor at appropriate moments can keep your audience engaged and entertained. While not all occasions are appropriate for humor, look for moments where you can lighten the mood and add some humor.

For example, just two months after the assassination attempt on Ronald Reagan, Reagan was in the middle of giving a speech when a balloon loudly popped while he was speaking. Reagan paused his speech to say “missed me,” then immediately continued speaking. This off-the-cuff humor worked because it was appropriate, spontaneous, and did not really distract from his message.

Similarly, at the end of his final White House Correspondents Dinner, Barack Obama concluded his speech by saying “Obama out” and dropping the mic. Once again, the humor did not distract from his message, but it did provide a light-hearted shift in his tone.  

Don't Let Visual Aids Distract From Your Presentation

Visual aids, such as PowerPoints or handouts, often go alongside presentations. When designing visual aids, be sure they do not distract from the content of your speech. Having too many pictures or animations can cause audience members to pay more attention to the visuals rather than what you’re saying.

However, if you present research that relies on tables or figures, having many images may help your audience better visualize the research you discuss. Be aware of the ways different types of presentations demand different types of visual aids.

Be Aware of Your Body Language

When it comes to giving a presentation, nonverbal communication is equally as important as what you’re saying. Having the appropriate posture, gestures, and movement complement the spoken element of your presentation. Below are a few simple strategies to make you appear more confident and professional.

Having confident posture can make or break a presentation. Stand up straight with your shoulders back and your arms at your sides. Slouching or crossing your arms over your chest makes you appear smaller and more insecure. However, be sure you’re not too rigid. Just because you’re standing up tall does not mean you cannot move around.

Eye contact

Making eye contact with your audience not only makes them feel connected to you but it also lets you gauge their response to you. Try to look around the room and connect with different audience members so you’re not staring at the same people the whole time. If you notice your audience starting to nod off, it might be a good time to change your tone or up your energy. 

Avoid distracting or compulsive gestures

While hand gestures can help point out information in a slide or on a poster, large or quick gestures can be distracting. When using gestures, try to make them feel like a normal part of your presentation.

It’s also easy to slip into nervous gestures while presenting. Things like twirling your hair or wringing your hands can be distracting to your audience. If you know you do something like this, try to think hard about not doing it while you’re presenting.

Travel (if possible)

If you are presenting on a stage, walking back and forth can help you stay relaxed and look natural. However, be sure you’re walking slowly and confidently and you’re using an appropriate posture (described above). Try to avoid pacing, which can make you appear nervous or compulsive.

Rehearse (if Possible)

The difference between knowing your subject and rehearsing comes down to how you ultimately present your information. The more you rehearse, the more likely you are to eliminate filler words such as like and um . If possible, try practicing with a friend and have them use count the filler words you use. You can also record yourself and play back the video. The more you rehearse, the more confident you will feel when it comes time to actually speak in front of an audience.

Finally, Relax!

Although public speaking takes time and preparation, perhaps one of the most important points is to relax while you’re speaking. Delivering your information in a stiff way prevents you from appearing natural and letting your personality come through. The more relaxed you feel, the more confident your information will come across.

Art of Presentations

What is Public Speaking? [Definition, Importance, Tips Etc!]

By: Author Shrot Katewa

What is Public Speaking? [Definition, Importance, Tips Etc!]

If you are an ambitious professional, you will have to engage in some form of public speaking at some point in time in your life! The truth is, it is better to start with public speaking sooner rather than later! However, to better understand the subject, we must start with the definition of public speaking.

Public speaking is the art of conveying a message verbally to an audience of more than one individual. An average public speaker addresses a crowd of over 50 people, while some keynote presenters can expect an audience of a few thousand. With digital public speaking, this can be scaled infinitely.

In this post, you will learn everything you need to know to get started with public speaking, including why it is essential in the modern world, what skills make up the art form, and what you can expect when trying to turn your public speaking skills into a revenue-generating business or career.

Why is Public Speaking Important?

With over 77% of people having some degree of public speaking anxiety, according to Very Well Mind , and some positioning it as a greater fear than that of death itself, you might wonder why one needs to conquer such fear? What could be so essential about public speaking, after all?

Public speaking is critical because it allows you to connect with a group of people and persuade them to see things your way. It is the highest form of scaled influence and has existed as a change-making phenomenon in politics, society, and culture for over 2000 years.

public speaking speech or presentation

Compare this to any social media platform, CEO-position duration, and professorship, and you’ll see that public speaking has been the most persistent form of influencing across time. In other words, it is transferrable and timeless.

You don’t have to worry about it going out of fashion because it has outlasted the fashion industry itself. Every other position of power relies on some degree of public speaking skills, even if an individual is not actively delivering keynotes.

What Are Public Speaking Skills?

At this point, you might be thinking, “wait, how is public speaking different from public speaking skills?” And I understand that because people often assume public speaking itself is a skill. Public Speaking is a performance art that relies on multiple skills to deliver a cohesive presentation of a singular skill.

Public speaking skills are the pillars that hold up an excellent presentation and include argument construction, audience engagement, stage presence management, timely delivery, and appropriate pacing. You can also improve your public speaking by using humor, rhetorical questions, and analogies.

Argument Construction

The way you position an argument matters more than the argument itself. That’s why in most rhetorical classes, you’re made to pick the “for” or “against” side at random, so you get good at making arguments regardless of the legitimacy of the position.

Usually, an argument follows the “problem,” “potential solution,” “reasons the said solution is the best” model though some constructions include countering general skepticism regarding a proposed solution.

Audience Engagement

This skill will help you lengthen your talk without having to script every second, but that’s not its primary goal. Audience engagement shouldn’t be used as fluff but as a means to retain your public’s attention, especially if a topic is particularly dry or the talk is too long.

Stage Presence Management

This is the aspect of audience engagement that has more to do with yourself. For instance, if you ask a question, you’re getting your audience’s attention by engaging with them.

However, if you strike a particular pose, make an exaggerated gesture, or simply carry yourself in a way that draws attention, you’re managing your stage presence (and increasing your audience’s involvement).

Timely Delivery

Timing is critical in public speaking because, given the fact that speechwriters exist, one can get away without constructing an argument or even writing the words to their talk. However, you cannot get away with bad delivery because if you don’t hold your audience’s attention, you’re only speaking to yourself.

Appropriate Pacing

Pacing your talk is essential because you cannot dump data on your audience without producing a cognitive overload. That’s why you must balance information with rhetoric and pace your presentation to bring your audience along with you.

Importance of Public Speaking Skills for Students

Students giving a group presentation

Whether you’re a student thinking of joining a public speaking club or a debating society, or a teacher looking to introduce your students to public speaking, knowing that it is an extracurricular art form that brings the greatest number of long-term benefits to students can be quite comforting.

The importance of public speaking for students lies in its cognitive benefits and social significance. Students who learn public speaking are more confident, can communicate their ideas better, and use speaking as a tool to polish their thoughts. This sets them up for success in public-facing roles.

More importantly, these benefits go hand-in-hand with long-term career success and social satisfaction because, unlike academic skills, public speaking expertise remains beneficial even after students say goodbye to their respective universities.

Benefits of Public Speaking

As mentioned above, the benefits of public speaking often outlast the student life and remain relevant to personal success. Whether you choose a corporate job or want to be a full-time speaker, you will be able to take the skills you build as a speaker and apply them to your life.

Benefits of public speaking include but aren’t limited to higher self-confidence, clarity of thought, personal satisfaction with one’s ability to communicate, a larger network, some degree of organic celebrity status, and higher levels of charisma.

Higher Self-Confidence

Self-confidence, as essential as it is, is a tricky subject because it relies entirely on one’s self-image. And if you don’t view yourself as confident, you aren’t confident.

The best way to improve your confidence is to observe yourself being confident : i.e., get into an activity that requires confidence. Given that oratory is one of the earliest art forms developed by humans, we can safely assume that it is also the one that has more inherent prestige involved.

Clarity of Thought

Public speaking forces one to learn new words and improves how one structures an argument. Since speaking also allows us to think and formulate thoughts into full-fledged concepts, a public speaker is better able to think with clarity.

Improved Ability to Communicate

Building on clarity of thought, one’s ability to communicate is enhanced once they have thought through their positions and arguments. Public speaking helps you communicate better in both the content and delivery of your thoughts.

Better Network

Humans are social animals, and networking is intrinsic to our success. They say that most of life’s significant events aren’t “what” events (as in “what happened?”) but “who” events (as in “who did you connect with?” or “who connected with you?”). Public speaking affords you the confidence to multiply the odds of better “who” events.

Natural Celebrity

We admire those who can do what we can’t. And since public speaking is such a valuable artform regarding which over 77% of people have trouble, it is pretty straightforward to conclude that the one who can pull this off will have higher social status among any group.

Increased Charisma

Finally, building on the previous perk of better social status, with Olivia Fox-Cabane’s definition of charisma as power and empathy, one can see how an organic celebrity status among one’s friend circle can also lead to improved charisma.

That said, not every public speaker is charismatic all the time. And to make sure you make the most of your ability to be charismatic as a public speaker, check out Fox Cabane’s book .

Types of Public Speaking

public speaking speech or presentation

In the artform’s infancy, public speaking was public speaking. There was nothing else but an individual speaking to fellow city residents in a forum, trying to persuade them to get behind a certain reform or rollback one. Now public speaking has branched into various types.

Types of public speaking are divided across two dimensions: medium and mission .

Digital public speaking, on-stage speeches, and pre-recorded talks are three types differentiated by category. Keynote address, seminar, and debate are three forms differentiated by end-result.

  • Division by medium allows us to see the type of speech by the method of delivery. You can conduct keynote, seminar, and debate in the digital type, but a live discussion is very likely off the table when you’re uploading a pre-recorded talk.
  • Division by end-result allows us to see how public speaking can differ depending on the content format regardless of delivery. You can give a keynote address on stage or even have it pre-recorded. As long as you get the key point across, you’re doing your job.

Apple’s keynotes are consumed far more often online than they are in-person. So, being clear on the end result allows hybridization across different formats, especially with technology. Still, you should optimize the content and delivery of your talk for the medium you set as the primary one and let the others be optional.

In other words, if you’re conducting a seminar and interaction matters, do not sacrifice live interaction trying to force your seminar into a pre-recorded format.

However, once the seminar has been delivered digitally, or in person, the video can be uploaded as pre-recorded for those who want to follow along or are simply curious about your seminar’s content and might sign up for the next one.

To understand which format or type to set as your primary one, you must know the pros and cons of each kind of public speaking.

Digital public speaking emerged alongside the telethon selling format on cable TV. While the first telethons weren’t entirely digital, the format’s inception lies firmly in this period because TV’s shift to streaming brought about the first boom in digital public speaking.

In 2020, there was yet another shift as Corporate America got thoroughly familiarized with Zoom, a digital conferencing tool.

And once people knew how to use it to participate in meetings, listening to live talks was only a few clicks away. Zoom launched webinar mode, making it even more convenient to start giving talks to a large digital audience.

Still, there are multiple platforms through which you can engage in digital public speaking, including Facebook Live, Youtube Streaming, and even Twitch.

Pros of Digital Public Speaking

  • Low overhead – You don’t need to book a conference center; people don’t have to pay to fly.  
  • Easy for higher frequency – You can easily deliver more talks in a shorter period, thanks to the lack of traveling involved.

Cons of Digital Public Speaking

  • Harder to hold the audience’s attention – Task-switching is the key obstacle in digital public speaking, making it harder to deliver keynotes. However, interactive digital workshops really thrive in this environment.

Pros of on-Stage Public Speaking

  • Better translates to other arenas – If you learn to speak from the stage, you can speak to smaller groups, give talks digitally, and hold a confident conversation. This doesn’t always work the other way: Zoom maestros aren’t as equipped to give a talk from a stage.  
  • Instant authority – The Lab Coat Effect is one where we automatically infer authority if someone resembles a figure of authority. That’s why stage presentations are important for big ideas. The audience is more receptive when they see you on a stage regardless of your credentials.

Cons of on-Stage Public Speaking

  • Limits the ability to interact – Since the format allows monologuing, it can be easy to get carried away giving your talk without bringing the audience along. In some instances, it can be downright tough to engage more personally with people because the crowd is too big.  
  • Hard to master – While it can ultimately be an advantage, you must recognize it for the drawback that is initially, as getting on stage is difficult for most people with no prior experience. Even seasoned public speakers admit to being nervous before each talk.

Pros of Pre-Recorded Talks

  • Room for error – Since pre-recorded talks are not live, you can get away with making errors, especially if you’re adept at editing. You also don’t have to be in front of a crowd and can talk to the camera as if it were your friend. This allows even the uninitiated to get involved with public speaking without taking extensive training.  
  • Simultaneous delivery for multiple talks – While it isn’t important for most people to give multiple tasks at once, it is possible to do so with a set of pre-recorded talks. If you’re a busy executive or a business owner, you can be more productive. If you’re trying to elevate your career as a professional speaker, a few pre-recorded webinars delivered to potential clients for free can help get your foot in the door without too much effort.

Cons of Pre-Recorded Talks

  • Can become a crutch – The convenience of these talks is also their greatest drawback. You cannot give pre-recorded talks exclusively because that severely limits your public speaking muscles. Using them in conjunction with other forms of speaking is the ideal balance for skill maintenance and productivity boosting.  
  • Lower engagement – Since you are not able to interact live, you’re limited to predetermined engagement tools like asking people to imagine a scenario or posing rhetorical questions. You can pop in live at the end of your talk to take live questions. This hybridization or pre-recorded public speaking with digital public speaking is best for consultants and thought leaders.

Examples of Public Speaking

To be a great public speaker, you must consume great relevant content. That’s why you need to know what type of audio content constitutes public speaking. The following section covers examples of public speaking:

Basic Elements of Public Speaking

Now that you know what kind of content you should consume as a budding public speaker let’s look at the key elements to watch out for. Most well-constructed speeches will include the following:

  • Signposting – The beginning portion introduces not just the topic but sections of the talk, including what will be addressed later on. Look at the third paragraph of this post to get an idea of what signposting is.  
  • Main argument – This rests in the body of the speech, where the speaker makes the main point. You should never make a point without supporting it with logic, fact, and even a compelling narrative.  
  • Supporting the argument – As mentioned above, your argument needs support. Use analogies, metaphors, and of course, data to back up the point you’re making.  
  • Recap – The conclusion is the final part where your talk’s recap sits. Here, you tell your audience briefly the main points you have made without taking them down the details lane.

Tips to Become a Better Public Speaker

To become a better public speaker, you must use the observe, internalize, and practice formula. Here’s how you should go about it:

  • Observe – Look at the types and examples of public speaking listed in this article and consume different talks that fall into all sorts of categories. Don’t rely too much on one speaker, or you may inadvertently become a knock-off.  
  • Internalize – By consuming content without judgment, you’ll start to internalize what you find compelling. You must let go of conscious deconstruction tendencies and simply consume content until it is second nature to you.  
  • Practice – Finally, the toughest and the most critical part of becoming a public speaker is simply practicing more often. Find opportunities to give talks. If you don’t find on-stage openings, simply give recorded talks or even stream your keynote. With enough practice, you’ll find your talks rising to the level of great public speakers whose content you so thoroughly consumed.

Credit to cookie_studio (on Freepik) for the featured image of this article (further edited)

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Four ways to defeat public speaking anxiety

Even experienced academics can get anxious before public speaking. Fikrican Kayıkçı suggests four ways to approach speeches with confidence

Fikrican Kayıkçı 's avatar

Fikrican Kayıkçı

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Is it time to turn off turnitin, use ai to get your students thinking critically, taming anxiety around public speaking, emotions and learning: what role do emotions play in how and why students learn.

Many people find public speaking the most difficult type of communication. Delivering a speech in an academic context can be even more daunting because it requires specific communication skills and confidence in the topic. How can we rid ourselves of these anxieties to speak clearly and confidently?

Based on my experiences as an early career academic, here are four strategies to reduce anxiety around speaking in public so that you can share your knowledge with the world.

Be prepared

Before you step in front of the audience, research the subject of your speech in detail. Make sure you’re completely comfortable with the topic. Also, clearly put forward the main ideas of the speech and draw up a plan, divided into sections such as beginning, body and conclusion. Not only will this make you feel comfortable and in control during your speech, it will also help the audience to understand it better.

  • Practical ways to ease presentation nerves
  • Anxious about public speaking? Try these tips from the theatre
  • Ten smart ways to ace your next academic presentation

But even when you’re fully prepared, you can experience problems. At the start of my academic career, I had the chance to take part in a symposium as a speaker. I enthusiastically prepared my 40-minute speech, without knowing there was a 20-minute time limit. On the day, the initiative of the session chair and my on-the-spot adjustments meant I completed my talk in 30 minutes. I learned an important lesson that day, and now I always check the length of time I have to speak in. Only then can I determine the content of the speech. 

In order to speak effortlessly, it’s also useful to practice a few days before delivering the speech. This will help you see your shortcomings. You can even practice in front of a mirror to learn how to control your body language. Rehearsing with friends can be beneficial, as listening to their critiques will help you improve your delivery, and watching speeches by people with good public speaking skills can also help. 

The most effective method I’ve found is to record myself and then watch the video back to identify and correct my errors. Preparing in these ways could help alleviate the anxieties you have about public speaking. 

Know your audience

Find out about the audience you’ll be addressing. Their level of education, age range and expectations can be very important for the reception of your speech. For example, when speaking to only lawyers or law academics, the language you would use should not be the same as a seminar with participants from different disciplines. At a multidisciplinary seminar I attended last year, I made sure to use language accessible to everyone so that the audience could easily follow my speech. I could see from the audience’s response that they understood me, and that minimised my anxiety.

Use visual aids

Conveying information just by talking can be boring for both the audience and speaker. Why not enrich your speech with visual aids such as simple, understandable slides, graphs or images? The colours and styles of the visuals and texts you’re using should be compatible with each other and the information used in the graphics should be up to date. You can use a visual hierarchy to emphasise important messages, such as the title, sub-heading and the key content of the presentation. 

Create a conversation with your audience

Interactive speeches, where the audience can participate in the conversation, are much more interesting than monologue-style communication. Be open to questions and comments from the audience. It will allow you to see the topic you’re talking about from different perspectives, but will also be useful for improving your future public speaking experiences.

Perhaps play a “get to know you” game with the audience at the beginning of your speech. While giving a speech recently, I started by asking everyone to introduce themselves and their field of study. Not only did this create a bond between me and the audience, it also made it easier for them to ask questions.   

Academics can be well-versed in their subject, with decades of experience, and still have difficulty conveying their knowledge due to their anxiety around public speaking. Isn’t that a tragedy? But by putting into practice my advice, public speaking can become an opportunity rather than a problem. 

Fikrican Kayıkçı is a PhD student and teaches undergraduate courses at the Faculty of Law at Near East University.

If you would like advice and insight from academics and university staff delivered direct to your inbox each week, sign up for the Campus newsletter .

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Improve your professional and public speaking skills with these tips

S peaking in professional environments can be daunting, especially for beginners in the workforce. At the same time, you can be further into your career but uncomfortable starting at a new company. 

Though a workforce veteran, you may find it intimidating to introduce yourself in large groups, give speeches or be vocal about necessary changes as the newcomer.

Whether you're offering a company-wide speech, introducing yourself one-on-one or participating in a team building activity, having strong professional speaking skills will get you ahead and get points across.

Here are some tips to achieve A+ professional speaking skills.

TALKING TED-STYLE: 5 STEPS TO A WINNING PRESENTATION 

  • Practice on your own
  • Prepare, prepare, prepare
  • Watch public speakers you admire
  • Maintain eye contact
  • Record and learn from yourself
  • Practice good voice control
  • Radiate confidence

If you're truly nervous about public speaking, one of the best ways to get comfortable with it is to practice on your own. While it may feel like child's play to talk to yourself aloud, the method works. 

READ ON THE FOX BUSINESS APP

Practicing a speech before it happens will allow you to understand and alter your body language, make necessary changes to your speech and prepare your mind for what you'll look like in front of others. Often, the most intimidating part of public speaking is standing on a stage alone. Get used to the idea by envisioning yourself on stage while in an empty room.

Ahead of meeting with a boss, employee or major stakeholder, prepare points you'd like to discuss and discuss them aloud to yourself. This will help you choose whether the structure of the conversation flows well and develops a point.

Additionally, include your spouse, family member, roommate, neighbor or anyone who is willing to listen once you feel comfortable by yourself. This will allow you to become comfortable in front of another person and receive feedback on your topics.

For any type of professional discussion, you'll want to prepare. Whether it's a 30-minute meeting with your manager or an eight-hour event you'll be speaking at, you'll need to prepare. Anytime people are taking time out of their schedule to meet with you professionally should begin with preparation. Your time is valuable, as is theirs, and you won't want to waste either parties time. 

However, the level in which you prepare will vary depending upon the type of conversation or meeting you're to have. For example, if you're meeting with a coworker, piece together a simple agenda ahead of the call. In doing so, you'll have a plan in place for the flow of discussion. If you're both professionals when it comes to planning ahead, you'll each have an outline and the meeting will be full of constructive insights.

For something more grand like an event you're giving a speech at, you'll want to prepare something much more extensive. Create an outline and provide yourself a flow for topics. For example, if you're attending a financial planning seminar and speaking on 401k plans, begin with defining a 401k, employee contributions, company contributions, penalties, etc.

How detailed you dive into each section will depend on factors like the timeframe set aside for your speech, questions from the audience, etc.

UM, LIKE, WHATEVER: COLLEGE GRADS LACK VERBAL SKILLS

Watching and listening to other professionals is a great way to learn from them. Often, other professionals will discuss successes and failures from the past. Ideally, you'll learn from these instances without having to experience the same failures.

Put together a list of your favorite professionals in or out of your chosen industry. Success and failure stories happen to everyone, not just those on the same career path as you. So, you could benefit from hearing from others outside your industry. 

Find podcasts, videos, seminars, etc. they've produced and listen in. Take note of their body language like hand gestures, tone of voice, eye contact, how they involve or interact with a crowd and how they introduce themselves. Then, take note of your gestures in the same way and try to mirror the ones you prefer.

When talking to someone one-on-one or in a group, make sure you are making eye contact while you are speaking. This is both respectful and professional. It also shows confidence in what you are saying.

During an event where you are speaking to a crowd of people, be sure to take a look around the room as a whole and try to make eye contact here and there with audience members. Acknowledging the entire room vs just a section of it will be important to keep your audience engaged.

Learning from others is great, but be aware of the lessons you can learn from yourself, too. 

Record yourself speaking and take a look at the video once you've finished your speech. Pay attention to your eye moment and your focus on the entirety of the room, your hand gestures and your tone of voice.

Is your voice shaking or confident? Are you fidgeting with your fingers? Are you nervously combing through your hair or playing with an object?

You'll be able to relay quite a bit to yourself by recording your preparation.

Though speaking in a professional environment can be nerve-racking, you'll want to appear confident with the tone of your voice. If you are giving a speech, asking your boss for a raise or pitching an idea to a superior, a quiet voice, constant use of filler words and a nervous tone won't deliver confidence.

You can develop good voice control by practicing speaking skills yourself or with other people. The more you practice, the better you will become. Take deep breaths before speaking, speak slow and gather thoughts before vocalizing them and prepare your mind ahead of time.

Be confident! Know your worth, pull from your strengths and be confident in the message you want to deliver. 

If you aren't confident in yourself, you'll find challenges in getting superiors or coworkers on board with your message. As you continue your career or force yourself to professionally speak more often, you'll become more confident with time. Make sure to make yourself uncomfortable.

There are going to be many instances throughout your career – to pitch an idea, give a formal presentation or participate in an interview – when you are going to have to talk in front of your peers and management. iStock

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14.2: Speaking Competencies

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We assume you are reading this book or chapter because you wish to improve your speaking skills – a worthy goal. As Ayn Rand alludes to in her quote, a desire to succeed is the first step in achieving this objective. Nevertheless, you cannot hit a target unless you know what it is. Thus, the final portion of this chapter is devoted to an overview of eleven speaking competencies which we consider to be the standards for evaluating a variety of presentations at every level of mastery. These are based on the Public Speaking Competence Rubric [PSCR]. [1] A complete copy of the rubric can be found at Activities .

1. Useful topic. The first speaking competency is to select a topic that is appropriate to the audience and the occasion . An advanced speaker selects a worthwhile topic that engages the audience. His topic also presents the audience with new information that they did not know before the speech. A beginning speaker selects a topic that lacks originality or is out of date. His topic provides no new information to the audience. An ineffective speaker may give a speech in which a single topic cannot be deduced by the audience.

Woman speaking on stage

“Untitled” by Krystle. CC-BY .

2. Engaging introduction. To formulate an introduction that orients the audience to the topic and the speaker is the second speaking competency. An advanced speaker writes an introduction that contains an excellent attention-getter. She firmly establishes her credibility. She provides a sound orientation to the topic, states her thesis clearly, and previews her points in a cogent and memorable way. For the beginning speaker, her attention-getter is mundane and she somewhat develops her credibility. Her thesis is awkwardly composed and she provides little direction for the audience. The ineffective speaker has no opening technique, no credibility statement and provides no background on the topic. In addition she has no thesis statement and no preview of her points.

3. Clear organization. Competency three is to use an effective organizational pattern . An advanced speaker is very well organized and delivers a speech with clear main points. His points are mutually exclusive and directly related to the thesis. Further, he employs effective transitions and signposts to help the speech flow well. The beginning speaker has main points that are somewhat organized, but the content of these points may overlap. Transitions may also be present in his speech, but they are not particularly effective. In the ineffective speaker’s speech, there is no clear organizational pattern, there are no transitions, and it sounds as if the information is randomly presented.

Don’t leave inferences to be drawn when evidence can be presented. -Richard Wright

4. Well-supported ideas. Fourth on the list of speaking competencies is to locate, synthesize, and employ compelling supporting materials . In the advanced speaker’s speech, her key points are well supported with a variety of credible materials, and her sources provide excellent support for her thesis. In addition, all of her sources are clearly cited. A beginning speaker has points that are generally supported with a fair mix of materials. Only some of her evidence supports her thesis, and her source citations need to be clarified. An ineffective speaker gives a speech with no supporting materials or no source citations.

Man speaking in front of screen

“Speaking Out – Public speaking made easy” by Christian Heilmann. CC-BY .

5. Closure in conclusion. The fifth speaking competency is to develop a conclusion that reinforces the thesis and provides psychological closure . The advanced speaker provides a clear and memorable summary of his points, and he refers back to the thesis or big picture. His speech also ends with a strong clincher or call to action. A beginning speaker provides some summary of his points, but there is no clear reference back to his thesis. The closing technique of his speech can also be strengthened. In an ineffective speaker’s speech, there is no conclusion. His speech ends abruptly and without closure.

6. Clear and vivid language. To demonstrate a careful choice of words is the sixth speaking competency. An advanced speaker’s language is exceptionally clear, imaginative and vivid. Her language is also completely free from bias, grammatical errors and inappropriate usage. The beginning speaker selects language that is adequate to make her point. She has some errors in grammar and occasionally uses slang, jargon or awkward sentence structure. The ineffective speaker has many errors in her grammar and syntax. She also mispronounces words and extensively uses slang, jargon, and/or sexist or racist terms.

7. Suitable vocal expression. Competency number seven is to effectively use vocal expression and paralanguage to engage the audience . Excellent use of vocal variation, intensity and pacing are characteristics of the advanced speaker. His vocal expression is also natural and enthusiastic, and he avoids fillers. Some vocal variation is evident in the beginning speaker’s speech. He also enunciates clearly, speaks audibly, and generally avoids fillers (e.g., “um,” “uh,” “like,” etc.). An ineffective speaker is inaudible, enunciates poorly, and speaks in a monotone voice. His speech also has poor pacing, and he distracts listeners with fillers.

8. Corresponding nonverbals. Eighth on the list of competencies is to demonstrate nonverbal behavior that supports the verbal message. An advanced speaker has posture, gestures, facial expression and eye contact that are natural, well developed, and display high levels of poise and confidence. Some reliance on notes is seen with the beginning speaker, but she has adequate eye contact. She also generally avoids distracting mannerisms. The ineffective speaker usually looks down and avoids eye contact. She has nervous gestures and other nonverbal behaviors that distract from or contradict the message.

Body language is a very powerful tool. We had body language before we had speech, and apparently, 80% of what you understand in a conversation is read through the body, not the words. – Deborah Bull

9. Adapted to the audience. The ninth speaking competency is to successfully adapt the presentation to the audience . The advanced speaker shows how information is important to audience members, and his speech is tailored to their beliefs, values and attitudes. He may also make allusions to culturally shared experiences. A beginning speaker assumes but does not articulate the importance of the topic. His presentation is minimally adapted to the audience, and some of the ideas presented in the speech are removed from the audience’s frame of reference or experiences. An ineffective speaker’s speech is contrary to the audience’s beliefs, values and attitudes. His message may be generic or canned and no attempt is made to establish common ground.

Man drawing

“Space Apps NYC Hackathon-2014” by jonny goldstein. CC-BY .

10. Adept use of visual aids. To skillfully make use of visual aids is the tenth competency. Exceptional explanation and presentation of visual aids is characteristic of the advanced speaker. Her speech has visuals that provide powerful insight into the speech topic, and her visuals are of high professional quality. The beginning speaker’s visual aids are generally well developed and explained, although there may be minor errors present in the visuals. An ineffective speaker uses visual aids that distract from her speech. Her visuals may not be relevant, or her visuals may be of poor professional quality.

11. Convincing persuasion. The eleventh and final speaking competency is to construct an effectual persuasive message with credible evidence and sound reasoning . An advanced speaker articulates the problem and solution in a clear, compelling manner. He supports his claims with powerful and credible evidence while completely avoiding reasoning fallacies. His speech also contains a memorable call to action. In the beginning speaker’s speech, the problem and solution are evident, and most claims are supported with evidence. He also has generally sound reasoning and a recognizable call to action. For the ineffective speaker, the problem and/or solution are not defined. His claims are not supported with evidence, his speech contains poor reasoning, and there is no call to action. Readers should note that the competencies listed above are not all inclusive. Ultimately one must adjust, expand, and apply these competencies as best fits the requirements of the speaking situation. But they do provide a starting point for new or less experienced speakers to begin to understand all of the interrelated components of a speech.

Being ignorant is not so much a shame, as being unwilling to learn. – Benjamin Franklin

  • Schreiber, L., Paul, G. & Shibley, L. R. (2012). The development and test of the Public Speaking Competence Rubric. Communication Education , 61 (3), 205–233 ↵
  • Chapter 1 Speaking Competencies. Authored by : Lisa Schreiber, Ph.D. and Morgan Hartranft. Provided by : Millersville University, Millersville, PA. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : The Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
  • IMG_4278. Authored by : Krystle. Located at : https://flic.kr/p/8dfBHP . License : CC BY: Attribution
  • Speaking Out – Public speaking made easy. Authored by : Christian Heilmann. Located at : https://flic.kr/p/7Ciem5 . License : CC BY: Attribution
  • Space Apps NYC Hackathon-2014. Authored by : jonny goldstein. Located at : https://flic.kr/p/ncwMTc . License : CC BY: Attribution

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