fitness app business plan

House-Flipping Business Plan

Clothing Line Business Plan

Cannabis Business Plan

Laundromat Business Plan

• Business Plans

Exercise and Fitness App Business Plan

Over the last several decades, the fitness and exercise industries have exploded. From fitness equipment to home fitness videos, millions of consumers have put their money towards better physical health. It’s no surprise that since the global boom of smartphones, fitness apps have led the market as one of the most popular app categories. However, successful apps take funds to develop and launch. If you are going to attract investors to your exercise tech startup, you’ll need a strong fitness app business plan.

Writing a business plan for an app  is much different than writing for other businesses, like a brick & mortar store or even a web startup. Furthermore, fitness apps are quite different from other types of apps and special considerations must be made when writing a fitness app startup plan.

The State of Fitness Apps & Software

Today, there are thousands of apps that fall into the exercise and fitness categories. With the introduction of smart hardware like the Apple Watch , FitBit, and even smart workout equipment, smart tech has taken the fitness industry to new heights that were never imagined before.

Some of the most popular categories of fitness apps include:

• Workout/Exercise Apps : These include training apps that showcase different workouts, workout scheduling apps, weight tracking apps, and more.
• Activity Tracking Apps : These are fitness apps that allow users to track their daily activity, such as the number of steps taken, number of laps swam, miles biked, and etc.
• Nutrition Apps : These include apps such as meal planning apps, calorie-tracking apps, diet apps, and more.

Fitness App Business Plan Tips

A fitness app business plan shares many similarities with other app business plans, but there are a few special considerations that need to be made. Consider the following tips as you begin to develop your business plan.

Fitness Customers Behave Differently

When writing a fitness app business plan, it’s important to understand that customers in this industry behave much differently than in other industries.

Unfortunately, the majority of people who commit to a fitness regiment, fitness product, diet, or fitness app, only stay committed for a short amount of time. This means that your  app metrics  may be less attractive for fitness apps than for other apps.

For instance, retention will likely be lower than other types of apps on average since consumers may only stick to their objectives for a limited amount of time. Although a handful of consumers may remain loyal to your fitness app, many will go from one app to another – hoping to find a ‘magic pill’ for their fitness success.

As you are writing your exercise app business plan, be sure to research how fitness consumers behave. Use this research as you develop your marketing plan, operational strategy, and financial model.

Hardware Integrations & Partnerships Are Key

The fitness industry has transformed since the introduction of mobile apps. With so many hardware options, from the Fitbit (fitness tracking hardware) to Apple Health (integrated device software) – fitness app startups have the opportunity to integrate and partner with many third-party solutions to strengthen their offering.

Not every fitness app will need to integrate with other software or hardware apps. A diet app may not benefit at all from integrating with a Fitbit, for example. However, it may be able to integrate with a third-party nutritional value database to help consumers track their calories.

Detail the partnerships you’ve developed and the integrations that you’ve selected to make your app more effective for the user. These partnerships will help align your startup with well-known fitness brands, which will help propel your fitness app business plan forward.

You Can’t Compete Without An Advantage

There are thousands of fitness apps on the market today. However, only a handful are successful and growing.

Far too many fitness apps are simply clones and copies of other apps with no real unique selling proposition. Investors don’t want to see another MyFitnessPal or Strava. They want to invest in new ideas that carve new lanes and offer new abilities.

Ensure that your competitive advantage is substantial enough to make a difference. If your business plan can easily represent another app that’s already on the market, it will fail to impress investors.

Ready to Write Your Fitness App Business Plan?

If you’re ready to write a winning business plan for your fitness app startup, we’d love to help! At ThinkLions, we have written business plans for dozens of awesome fitness app startups – helping them raise millions of dollars in seed money.  Contact us  today and speak with one of our app startup experts!

You may also like

Music App Business Plan

Beauty App Business Plan

Leave a reply cancel reply.

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

How to Write an Online Fitness Business Plan

Jessica Armstrong

13 min. read

Updated November 13, 2023

Free Download:  Sample Gym Business Plan Templates

When starting an online fitness business, one of the first key elements you must prepare is a business plan. A useful tool for new owners acting as a roadmap for your new online venture and evidence that you are creating a legitimate business, a well-written plan can guide you through your development and future stages of business growth.

While many new business owners  starting in the digital fitness sphere  will often leave business planning as a latter step in an attempt to get things moving, creating your plan in the preliminary stages has enormous benefits. For starters, it can set your business up for success from the start rather than down the line. 

Not to mention with an impressive business plan you can garner early support from influential players in the industry such as investors that can help you propel your business forward in an already saturated market. If you want your  online fitness business  to stand out amongst competitors and attract valuable clients, there are 10 must-haves your online fitness business plan needs to include.

• How to write an online fitness business plan

While  high-quality business plans  typically include 10-20 pages, one to two per topic, the most important factor is the content. Investors and readers do not want to receive a repetitive document that does not give them tangible information they can use to make decisions about your business. Facts and research hold a lot of value when it comes to earning support for your new business. 

If you can show your readers you have a clear vision and can bring your business to life with strategies that can be efficiently and effectively executed, you’ll get their attention. With that in mind, here are the 10 things your business plan for your online fitness business should include.

• Executive summary and mission statement
• Industry analysis
• Customer analysis
• Competitor analysis
• Online market analysis
• Products and services
• Marketing plan and analysis
• Financial plan
• Location and delivery
• Management team and staff

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

1. Executive summary

After a brief introduction of your business, the first topic to cover in your business plan is the executive summary.  The executive summary  is a synopsis of your entire business plan. A reader should be able to understand what they will learn and gain from your business plan in this first section. The executive summary should also include two to three sentences on each topic your business plan covers including your observations on how you plan to execute your strategies for each area of your business.

Due to the nature and growing popularity of online fitness, you should also include how you will differentiate your business and specifically operate in the online space. It is possible that your readers will not be familiar with running a digital fitness business, so you should be prepared to answer questions they will have throughout your document.

Mission statement

In the executive summary you will share your  mission statement , the reason your online fitness business will exist. Incorporating your core business values, who your target clientele is, and how you will serve them are important key pieces that make strong mission statements. Now, remember, your readers will have read and heard dozens of mission statements, and it’s not uncommon especially in the large fitness industry that many will be repetitive of each other. 

For example, a repetitive and lackluster statement could be that your mission is ‘to help online fitness customers stay fit with at-home workouts. While that does indeed state what you will do and how you will offer your services, it’s missing the wow factor. Instead, you could say that your mission is to ‘disrupt the traditional exercise format by providing ambitious fitness customers with easy to access online workouts that they can enjoy on the go’. 

The more specific you are the better, but also show why your business is unique. Consider what is needed in the industry and what online fitness customers will benefit from, and use your mission statement as an opportunity to state how and why you will provide those benefits to them. 

2. Industry analysis

The  industry analysis  is the next section of your business plan. This is where you will share all of your knowledge about the fitness industry, and more specifically as it relates to online fitness. You can include a brief summary of what fitness is, what it means to the industry, and statistics that can show the trajectory of the industry over time. How it has evolved, popular trends, such as online workouts, exercises, and on-demand fitness content, and relate it back to how you will operate in this market. Include research you have gathered and begin to introduce why you want to run a business in this space.

3. Customer analysis

Now knowing the industry and what you want your business to achieve, you can share information on your ideal clients and who will benefit from your new services in the customer analysis section. Creating multiple customer profiles can give readers a closer picture of who your client will be, their demographics, likes, dislikes, disposable income, and where you will be able to target and market your services. Use this section to also show you have a great understanding of  what people look for in online fitness  and how you can deliver that.

These details will help your reader understand who is the best fit to obtain your services and take advantage of your offering. While you might already have clients interested in obtaining your services, don’t limit yourself to one market if you know there are others who can benefit from what your business has to offer. It’s always helpful to identify those so your reader can explore if there is potential to grow and be successful in those areas.

4. Competitor analysis

A support section for your industry analysis and customer analysis is the  competitor analysis . Here you will provide a more in-depth look at the competitors already operating in the online fitness market. You can also draw comparisons on competitors in the in-person versus online spheres and how you will compete with businesses in your region, as well as global seeing as an online platform can scale well beyond your local area.

You should also research and comment on what competitors are typically offering in their businesses, for example, online workouts, memberships, on-demand, in-person, hybrid, and how your business can fill needs those businesses are not filling. Expand on why your business is different and how you will compete and attract clients to your business. Listing your strengths as well as weaknesses can help readers of your business plan make suggestions and present ideas once they have all the information.

5. Online business operations and security

The creation of online fitness has been very popular throughout the industry. With more opportunities to participate in the online market and earn a large income, every day more and more trainers and instructors are going the route of launching their own businesses rather than working in a traditional gym or studio setting. Not to mention managing a business online comes with incredible flexibility. However, because of the relative newness of online fitness, the rules and regulations of a typical fitness business fall into somewhat of a grey area.

Important factors such as health and safety protocols to legalities to music licensing are still being created and updated as time goes on. Showing your readers that you have a thorough understanding of the best practices for  running a safe, secure, and protected online business  —both for the protection of your future customers and yourself—will reassure readers that you are aware of what you should be doing to run a professional and legitimate online business. 

Highlight the ways you will protect and keep your customers’ information secure for example, using tools such as secure online booking and customer management software that will keep your data protected and your business safe.

6. Products and services

At the core of your business is the products and services you offer. In this section or your online fitness business plan, you will explain all of the different types of services, classes, and packages, for example, memberships, you will offer your clients. You can explain the various levels of packages you intend to have as well as how you will deliver these products and services to your customers. For example, you could offer: 

• Unlimited group fitness packages with access to all online classes and on-demand content.
• One on one virtual personal training with downloadable guides and nutrition planning
• Access to an on-demand library with workout content that can be used on the go. 
• Online consultations for new members to build their workout routine to best achieve their goals.
• Online class packs with a number of classes and content customers have access to in a given period of time.

As you will be delivering your core services, for example, online fitness classes, you will also need to include the systems and products such as equipment, tools, and  online gym management and booking software  you will need to do so. Informing your readers how you will deliver the best service and product to your customers will make it easier for them to understand how you will operate a professional and customer-friendly business.

7. Marketing strategy and analysis

One of the more creative areas of your business plan is the  marketing strategy  and analysis section. In this part of your plan, you will reveal what strategies you will implement to attract clients, earn sales, grow in your market, and further. A great way to prove you understand the market and demands of fitness customers today is by sharing successful strategies that you will implement to attract clients, generate sales, and grow in the digital fitness space. Use your customer analysis to show how you will market to the different types of customer profiles that will benefit most from your business. 

Speak on popular trends and how you intend to capitalize on them. Discuss what other online fitness businesses are doing that has and has not worked, and what you will do differently. Dive deep into what marketing opportunities have not been utilized or have been utilized well to build success and how you will follow suit. For example, you can discuss how you will use social media and email marketing to target your audiences, what digital marketing platforms you will use to automate your marketing, how you plan to use your software to build retention and deliver a seamless customer experience. 

You don’t have to be a marketing expert to write a great marketing analysis and plan. Simply share the most effective strategies online fitness business owners are leveraging to successfully market their businesses and how you will use, expand, build, and execute those strategies to achieve your goals. 

8. Financial plan

The financial plan section of your fitness business plan should discuss everything relating to your revenue, income, and budget. It helps to have an accountant or financial planner help you build this section as you will need to share projections, define early costs and future costs, as well as determine what revenue you will need to earn in order to afford your business.

Start up costs for an online fitness business  can really vary depending on the type of investments you want to make. They can be as low as almost free to as high as the 10s of thousands, especially when investing in high-tech equipment. But when starting out you can keep your expenses and costs light, you don’t need to spend all of your initial funds and investment on the most expensive equipment and technology. 

Focus on the essential equipment you need such as a microphone, camera either built in or on its own, a laptop or recording device where you will host and record your sessions, basic equipment such as weights, mats, bands that customers can easily purchase on their own, and affordable online gym management software that will make it easy for you to manage your business and your customers to book your classes. 

You can also discuss in this section what you hope to gain financially for yourself, how you plan to collect payments from customers, for example using software with reliable payment processing, and how you will allocate budget to marketing, operations, development, and expenses.

9. Facility and location

Starting a new business does not necessarily have to be expensive to be successful, however, start-up costs when it comes to renting a facility or location can be high. Although you are running your business online you still have to consider where you will run it from, whether that be your home, a rented facility, or a facility you purchase. Considering the location and taking into account how you will operate from the area you are in, be sure to identify the costs and what makes the most sense for your business.

Even if you plan to start your business from home and grow to a facility or physical space, later on, you will still need to register your business in a specific location and address. Be sure to choose an appropriate location to conduct your business and provide your services to your clients, as well as a place that will help boost more business and clients and have an opportunity to grow. It’s also important in this section to state how much budget you are considering putting towards the location of your business and what revenue you will need to generate to afford these costs.

10. Management team

While many online fitness business owners start out as sole traders, one of the main areas for potential growth is hiring staff or a team of other instructors and trainers. Even if you do not plan on having any staff or management in your employment at the start, if you plan to down the line, this section of your business plan is a great place to layout your future plan. You can include details such as the type of staff you would hire, where you will recruit from, salaries or payment, and where your staff will need to reside. For example, you could consider hiring:

• A marketing manager to assist you with your marketing and outreach efforts
• An accountant to manage your finances and business revenue 
• Additional coaching and training staff to provide more classes and content
• Coaches in other time zones to augment the hours you are able to operate

An important note to consider when hiring for a remote and online position is ensuring you have the correct legal documentation to hire in a specific area. When you begin creating your hiring plans, consider hiring a lawyer to help you get all of the paperwork you need organised so that you don’t fall victim to any legal or hiring issues. 

• Start writing your online fitness business plan

Knowing all of the must-have items your online fitness business plan should include in order to be successful,  now is the time to get writing . Don’t worry if your final draft isn’t perfect. What matters most is that you thoughtfully and clearly articulate what your business is, who it is for, and how people in your industry will benefit from the existence of your business. 

Be sure to include each of the sections above, and it never hurts to have a member of your network give your business plan a read before beginning to share it with potential investors, banks, and partners. With a business plan in hand, you’ll be on track to launching a successful online fitness business.

See why 1.2 million entrepreneurs have written their business plans with LivePlan

Jessica Armstrong is on the marketing team at TeamUp , fitness management software for studios, gyms, boxes, personal trainers, and their in-person and online classes and on-demand content. A California native, living in Sevilla, Spain, Jessica is passionate about travel, fitness, wellness, and helping the fitness community learn how to run the best versions of their businesses.

Table of Contents

Related Articles

6 Min. Read

How to Write a Law Firm Business Plan + Free Sample Plan PDF

18 Min. Read

How to Write a Business Plan for a Subscription Box Service

9 Min. Read

How to Write a Business Plan for a Service Business

10 Min. Read

How to Write an eCommerce Business Plan + Template

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

claim your spot on our free startup advisory program

Fitness App Development Step by Step

The growth of the fitness app market, fitness app types, features of a fitness app, step-by-step fitness app development process, how does a fitness app make money, how much does it cost to develop a fitness application, bottom line.

The Editorial Team of EPAM Startups & SMBs is an international collective of tech consultants, engineering managers and communications professionals who create, review and share their insights on business technology and project success tips.

Technology has become a trusted companion on the journey to a healthier lifestyle. Fitness apps have emerged as powerful tools to help individuals achieve their wellness goals, making it more accessible and convenient to monitor, plan, and maintain their physical well-being. If you're eager to tap into the vast potential of the fitness app market and wondering how to make a fitness app that stands out, you've come to the right place.

This guide will walk you through the fitness app development process step by step as part of the broader discipline of healthcare software development . Whether your vision is to create a comprehensive health and wellness app, build a workout app for a specific fitness niche, or you're simply curious about how to start a fitness app, we'll cover everything you need to know. From understanding your target audience and setting your project's goals to choosing the right features and launching your app, this journey will equip you with the knowledge and insights to make your fitness app vision a reality.

The fitness app market has experienced remarkable growth, driven by various factors. Let's start by examining the reasons behind this expansion before delving into the numbers that illustrate the market's robust performance.

• The growing emphasis on health and wellness: The last decade has witnessed a significant shift in people's attitudes towards health and fitness. More individuals are becoming aware of the importance of staying fit and maintaining a healthy lifestyle. This cultural shift has paved the way for creating more fitness apps, as it caters to the increasing demand for tools that facilitate fitness and wellness routines.
• Technological advancements: With the increasing penetration of smartphones and the availability of wearable fitness devices, technology has become an integral part of our lives. Fitness app development has leveraged these technological advancements to provide users with personalized fitness experiences, real-time tracking, and interactive workouts. The synergy between technology and fitness has been a driving force behind the growth of this industry.
• Convenience and accessibility: Fitness apps offer users the convenience of working out at their own pace and schedule. These apps guide users at every fitness level, from beginners to seasoned athletes, making it easier for anyone to lead a healthy lifestyle. This accessibility factor has significantly contributed to the popularity of fitness applications.
• Pandemic acceleration: The COVID-19 pandemic further accelerated the adoption of fitness apps. With gym closures and social distancing measures in place, people turned to fitness apps as a means to stay active and healthy from the safety of their homes. This surge in demand led to more fitness apps and innovation in the sector.

Now, let's take a look at some figures and trends to understand the extent of the fitness app market's growth.

The global fitness app market has experienced substantial growth, with revenues consistently increasing. According to Statista , in 2024, the market is projected to reach US$6.86bn. This figure is expected to grow to US$10.04 by 2028 at a CAGR of 9.99%. This rapid expansion illustrates the increasing popularity of fitness applications.

The number of fitness app users has also surged. By 2030, paid fitness app memberships are expected to reach 230 million worldwide. As people become more health-conscious, fitness app development is focused on attracting and retaining a larger user base.

SEIZE THIS MARKET OPPORTUNITY WITH YOUR FITNESS APP

Get our team onboard to create your competitive fitness application. Full-cycle product development and consulting included.

The fitness app market can be segmented into various categories, including workout and exercise apps, diet and nutrition apps, and wellness apps. Each of these segments has experienced growth, with workout and exercise apps being the most popular among users.

Various types of applications cater to the diverse needs and preferences of health-conscious individuals. These fitness apps can be categorized into several distinct types, each serving a specific purpose. Below, we provide an overview of the various fitness app types in a tabular format:

When it comes to developing a fitness app, there are several essential features that any successful application should include. These must-have features are the foundation of a great fitness app, ensuring that it provides users with a comprehensive and engaging experience. Additionally, the specific features you choose to include can depend on the type of fitness app you're developing, tailoring the app to your target audience's needs and preferences.

Must-have features

Authorization.

Authorization is the gateway to your fitness app. Users should be able to create accounts, log in, and securely manage their personal information. Ensuring a smooth and secure authorization process is crucial for building trust with your users.

User profile

A user profile is where individuals can input and update their personal information, including age, weight, height, fitness goals, and exercise preferences. This information is essential for personalizing the fitness experience and tracking progress.

Admin panel

The admin panel is a behind-the-scenes feature for managing user data, content, and app functionality. It allows you to monitor user activity, address user issues, and maintain the app's overall performance.

Notifications & reminders

Notifications and reminders are essential for keeping users engaged and accountable. They can include reminders for workouts, meal tracking, and goal setting, ensuring users stay on track with their fitness goals.

Statistic charts

Statistic charts provide users with a visual representation of their progress. They can display data on activities, nutrition, weight, and other relevant metrics, helping users understand and improve their performance.

User-activity tracking

User-activity tracking is the core of a fitness app. It involves monitoring and recording exercise sessions, steps taken, calories burned, and other physical activities. Accurate tracking is crucial for users to measure their progress.

Third-party connection

Integrating with third-party apps and devices is a valuable feature that allows users to connect their fitness app with wearable fitness trackers, such as Fitbit or Apple Watch. This feature enhances the user experience by offering more comprehensive data insights.

Additional features based on your app type

Geolocation.

For fitness apps with geolocation features, users can track their workouts, runs, or bike rides on a map, allowing them to see their routes, distances, and speed. Geolocation can be particularly valuable for outdoor activities.

Gamification

Gamification adds an element of fun and competition to your fitness app. It can include features like virtual badges, rewards, and challenges to motivate and engage users competitively and enjoyably.

Goal settings

This allows users to set and customize fitness goals, such as weight loss, muscle gain, or running a certain distance. The app can track their progress and provide recommendations based on these goals.

In-app messaging

In-app messaging enables users to communicate with each other, coaches, or trainers within the app. It can also provide users with a support network and a sense of community, encouraging engagement.

Integration with social media

Integration with social media platforms like Facebook, Instagram, and Twitter allows users to share their achievements, workouts, and progress with their social circles. It can also serve as a marketing tool for your app.

Educational content

Educational content can include articles, videos, and tutorials related to fitness, nutrition, and wellness. Providing informative content within the app can enhance the user experience and help users make informed decisions.

Barcode scanner

A barcode scanner can assist users in quickly inputting nutritional information for the food they consume. This feature simplifies the process of tracking calories and maintaining a healthy diet.

Live streaming

Live streaming enables trainers or fitness instructors to conduct live workout sessions or classes through the app. Users can participate in real-time, enhancing the sense of community and motivation.

Creating a fitness app is an exciting journey that involves various stages and decisions. This step-by-step process of building a fitness app will guide you through the key phases of turning your idea into a fully functional and successful app.

Understand your target audience and choose the app type

Understanding your target audience is the first and most critical step in the process. You need to identify the specific needs, preferences, and pain points of your potential users. Ask yourself: what problem does your fitness app solve, and for whom?

Are you looking to create your fitness application for nutrition, diet, mobile workouts, or all of the above? Knowing your niche (such as media and entertainment digital products ) and the needs of your audience will help you decide on the app's core functionalities and features. For instance, a nutrition-focused app will require different features compared to a workout app. If you want to cater to both nutrition and workouts, you may opt for a comprehensive mobile app.

Set up correct goals for your project

Before diving into development, you need to set clear and achievable goals for your fitness app. These goals should align with your target audience's needs and your business objectives.

Consider what you aim to achieve:

• Are you building a workout app to help users track their exercise routines and progress?
• Do you want to create a diet and nutrition app to assist users with meal planning and calorie tracking?
• Are you targeting Android and iOS devices or focusing on one specific platform?

These goals will provide the foundation for your project and guide the development process.

Choose the features you need for your app

Once you have a clear understanding of your target audience and project goals, it's time to decide on the features of your fitness app. The features you choose should address the needs and preferences of your users. Some of the key features may include:

• User profiles
• Goal tracking
• Workout routines
• Nutrition tracking
• Progress charts
• Social sharing
• Push notifications

The specific features you select will depend on your audience and the type of fitness app you're creating.

Choose the software development provider

Now, it's time to choose a software development provider to bring your fitness app to life. You can consider partnering with an experienced development team to ensure a smooth and efficient development process.

At this point, it's crucial to assess the cost of making a fitness app. The cost can vary based on the complexity of your app, the number of features, and the platform (iOS, Android, or both). Ensure that your chosen provider offers mobile app development services compatible with your project needs.

Consider EPAM Startups & SMBs as your trusted partner in the app development journey. With the right development team that can help you create your own workout app or fitness application, you can easily achieve your goals.

THE ONE TEAM YOU NEED TO CREATE A FITNESS APP

Let’s create your market-ready fitness app together. Get in touch for a free intro consultation.

Start the development process

With the software development provider on board, it's time to start the development process. This phase involves coding, design, and the creation of the app's user interface. The development team will work to bring your app's features to life, making them functional and user-friendly.

Throughout this phase, you should stay in close contact with your development team, providing feedback and addressing any questions or concerns that may arise.

Quality assurance

Once the development phase is complete, your fitness app will undergo a quality assurance (QA) process. This step is critical to ensuring the app functions as intended and meets the highest quality standards. The QA team will thoroughly test the app for any bugs, glitches, or issues.

This step is essential in delivering a seamless and reliable user experience. Be prepared for a back-and-forth process where the development team addresses and resolves any issues discovered during QA.

Fixing bugs

The QA process often uncovers bugs or glitches that need to be addressed. It's essential to fix these bugs promptly to ensure a smooth user experience. The development team will work on resolving these issues, and multiple rounds of testing may be needed to ensure the problems are completely resolved.

After rigorous testing and bug fixes, it's time to launch your fitness app. The launch phase includes preparing for the app's release on platforms like the App Store for iOS and Google Play for Android. This involves creating app store listings, generating promotional materials, and setting a launch date.

App launch can be an exciting and nerve-wracking time as you introduce your app to the world. Marketing efforts, including social media promotion and outreach to fitness communities, can help generate initial interest.

Post-launch maintenance

Even after your fitness app is launched, the work is far from over. Post-launch maintenance is essential to keep your app running smoothly and up-to-date in addition to providing ongoing user support . This phase includes regular updates and improvements based on user feedback and evolving industry trends.

During this phase, you can also explore new features and enhancements to make your app even more appealing to users. Additionally, consider ongoing marketing and promotion to continue growing your user base. You can outsource the app development task to a credible and reliable service provider, EPAM Startups & SMBs. We’ll provide you with post-launch maintenance services to ensure your application serves the best user experience.

Developing a fitness app can be a rewarding endeavor both in terms of promoting health and generating revenue. To make a fitness app financially successful, you need to explore various monetization strategies. Here's a breakdown of different ways a fitness app can make money:

One of the most straightforward monetization methods for fitness apps is to offer a paid app. Users must pay a one-time fee to download and access the app's features. This approach works well for apps that provide a comprehensive and unique fitness experience, and users are willing to pay for the value they receive.

For example, a feature-rich personal trainer app with tailored workout plans and nutrition guidance may adopt a paid app model. When users perceive substantial value, they are more likely to invest in the app.

In-app purchases

Many fitness apps offer a freemium model, where the app is free to download and use, but it includes in-app purchases. In-app purchases can take various forms, such as premium subscriptions, one-time purchases for exclusive content, or virtual goods like workout plans or additional features.

For example, a fitness tracking app may offer a free version with basic features for all users and a premium subscription for more advanced tracking, customized plans, and ad-free usage. This approach allows users to experience the app before deciding to invest in enhanced features.

Advertisements

Incorporating advertisements within your fitness app is another effective way to generate revenue. Advertisements can be displayed strategically within the app, and you earn income from ad clicks, impressions, or engagement.

For instance, an app focusing on health and fitness might display relevant advertisements for workout gear, supplements, or fitness classes. However, it's crucial to strike a balance between ads and user experience, ensuring that ads do not overwhelm or disrupt the app's functionality.

Sponsorship

Fitness apps can also explore sponsorship as a revenue source. Companies or brands within the health and wellness industry might be interested in partnering with your app. These sponsors can offer financial support in exchange for prominent placement or promotion within the app.

For instance, a nutritional supplement company may sponsor a diet and nutrition app and have its products featured in the app's content. Sponsorship can be a win-win situation, as the app generates revenue, and sponsors gain access to a highly targeted audience.

Personal trainer services

Beyond the traditional methods of monetization, fitness apps can offer personal trainer services as a premium feature. Users looking for more personalized guidance can hire a certified personal trainer directly through the app for one-on-one training sessions, fitness assessments, and personalized workout plans.

This personalized service can add significant value to your fitness app, and you can charge users for the trainer's time and expertise. A portion of the fee can be shared with the trainer as a commission, creating a profitable partnership.

Health and wellness products

Many fitness app users are actively seeking health and wellness products, from workout equipment to dietary supplements. As a healthtech startup , you can partner with ecommerce platforms to integrate product listings within your app. By earning a commission on each product sold through your app, you can generate revenue while providing users with access to products that complement their fitness journeys.

Subscription models

Implementing a subscription model can be a sustainable way to make money from your fitness app. Offer monthly or yearly subscription plans to access premium content, personalized workout routines, and nutrition guidance. Subscribers benefit from ongoing value, and you gain a steady stream of revenue. To maximize subscription revenue, consider offering a free trial period to encourage sign-ups and showcase the value of the premium features.

In summary, a fitness app can generate revenue through paid apps, in-app purchases, advertisements, sponsorship, personal trainer services, health and wellness products, and subscription models. The right approach depends on your app's focus, target audience, and the value it provides. It's essential to consider the preferences and expectations of your users while building a monetization strategy that aligns with your fitness tracker app development goals and business objectives.

Creating a fitness app can be an exciting venture, but understanding the costs involved is crucial. The cost to develop your fitness app can vary depending on factors such as the app's complexity, the number of features, and your specific requirements. Whether you're looking to launch your fitness app on Android, iOS, or both, the cost is a significant consideration.

To determine the cost of developing a fitness app, you need to consider elements such as the type of services you want to provide, the development process, and the technology you'll use. Are you looking to create a fitness tracking app, a personal trainer app, or a comprehensive health and wellness application? Each comes with its unique features and cost implications.

Moreover, the platform you choose, Android or iOS, can influence the overall cost. You must also account for the intricacies of smartphone application development.

So, if you're wondering how much it costs to build a fitness app or how to develop a fitness app, it's important to consult with experienced app developers. They can provide insights into your specific project, offer cost estimates, and guide you through the process of turning your fitness app vision into a reality.

Fitness app development costs: an estimation example

Our team has prepared an approximate cost breakdown for a basic set of features, serving as a ballpark estimate for an MVP (Minimum Viable Product) with no additional add-ons. The figures are based on market benchmarks and average hourly rates, and can scale up or down depending on your particular case.

Here's the breakdown:

The journey of fitness app development is a step-by-step process that requires careful planning and execution. Whether you aim to make your workout app, create a comprehensive fitness tracking solution, or offer a unique set of features, understanding the intricacies is essential. The cost to develop a fitness app can vary based on factors like features, complexity, and platform. To succeed, it's vital to establish clear project goals, choose relevant features, select the right development team, and pay close attention to quality assurance. By following these steps diligently, you can embark on a successful journey and provide users with a valuable tool for their health and wellness journey.

Explore our Editorial Policy to learn more about our standards for content creation.

7 Benefits of Usability Testing

How to Create an Educational App

Best Practice Guide on Stock Trading Software Development in 2024

Persona Mapping: What It Is and Why You Need It + Templates

New Product Development: Your 7-Step Journey to Success

The Cost of Hiring a Software Developer: The Definitive Guide

A Detailed Walk-Through on How to Develop Your Own Money Transfer App

How to Estimate Software Development Time?

Comprehensive Guide on Outsourced Managed IT Services

Understanding Fraud Prevention in Banking & Financial Services

Artificial Intelligence in Ecommerce: Use Cases, Benefits, Platforms

How to Improve Digital Customer Onboarding in Banking

The Future of Biometrics in Banking

The Role of AI Chatbots in the Banking and Financial Services Industry

Digital Banking Strategy Tips for Your Success

• Public Entities
• Enterprises

We believe in change driven by technology and innovation.

Meet the brains behind our smooth running and powerful machine.

Join our team of experts to make a difference in the real world.

Learn about Appinventiv's product lifecycle development process.

Our software development services are built to evolve your business idea into a successful growth story

• Mobile first Design
• Supply chain management
• Legacy Modernization
• ERP Software development
• AR/VR Development
• IoT Development
• Microservices
• Cloud Managed Services
• Cloud Consulting
• Business Intelligence
• NFT Marketplace
• Metaverse Development
• Dapp development
• Healthcare IT Consulting Services
• Generative AI

that deploy customized solutions in a wide range of industries

to steadfast success for top globally leading brands

A leading digital platform to offer engaging shopping experience to users

A transforming ERP Solution for the world's largest furniture retailer

A mobile app to digitalize & expand KFC's digital footprint

A refined UX strategy for Domino's to increase their conversion rate by 23%

The MIT Innovation award-winning app with $52 Million funding reshaping the employment landscape

A SaaS-based financial literacy and smart money management platform for kids

A mobile app to digitalize & expand KFC's digital footprint

• Schedule a call contact us
• Healthcare & Fitness

Fitness App Development – Step-by-Step Process, Features, Costs & More

Types of Fitness Apps

Activity tracking apps, workout and training apps, nutrition and diet apps, yoga and meditation apps, personal trainer apps, mood tracking apps, femtech apps, a comprehensive list of fitness app features, personalized profiles, user registration/login, activity tracking, workout plans and guides, nutrition plan and recipe database, integration with wearables, progress monitoring and analytics, social media sharing, alerts and push notifications, audio/video player, fitness app development process: step-by-step guide, conceptualize and plan, determine the app type, choose the tech stack, development, post-launch support and maintenance, comprehending fitness app development costs, compliances involved in fitness app development, health insurance portability and accountability act (hipaa), health information technology for economic and clinical health (hitech), general data protection regulation (gdpr), california consumer privacy act (ccpa), data security measures, payment card industry data security standard (pci dss), accessibility standards, advertising and marketing regulations, medical device regulations, how to monetize fitness apps, build a secure and scalable fitness app with appinventiv.

The global health and fitness app development market is growing rapidly, with countries like the US leading the way in terms of app downloads and user engagement. According to Statista , the fitness app market is anticipated to achieve a revenue of $6.86 billion by 2024 and reach a market value of $10.04 billion by 2028, growing at a CAGR of 9.99% from 2024 to 2028.

COVID-19 has further accelerated this trend due to users’ increasing awareness of fitness and wellness activities. Now, people are increasingly turning to fitness apps as a convenient way to set goals, track workout routines, monitor fitness levels like BMI, BMR, and water retention, and access personalized training programs. Furthermore, fitness apps enable users to get nutrition information about their daily food intake, such as fiber, carbs, iron, protein, etc.

For instance, MyFitnessPal , one of the first fitness-tracking apps, generated over $247 million in revenue in 2022, a 44% year-on-year increase. With 200 million+ downloads on Google Play Store and App Store, MyFitnessPal is one of the top-grossing fitness apps of all time.

No wonder investing in fitness application development offers a myriad of benefits to businesses and users alike in this digital world. Seeing the growing popularity of health and fitness apps and their business potential, you must be wondering how to develop a fitness app and the associated costs. Well, in this guide, we will discuss all the essential aspects of fitness mobile app development, helping you make informed decisions and weaving the right strategies.

Before we explore the various aspects of fitness mobile app development, it is essential to first understand the numerous types of fitness apps users look for. Health and fitness apps typically focus on health monitoring, exercise routines, stress management, diets, and nutrition. Consequently, fitness apps can be developed in various categories. Here is a brief description of each potential fitness app type:

Activity tracking apps like Fitbit and Google Fit monitor physical activity levels, steps taken, distance traveled, and calories burned using sensors or GPS technology.

Workout and training apps like Nike Training Club offer a variety of exercise routines and training programs tailored to different fitness levels and goals.

Diet and Nutrition planning apps like Lifesum and MyFitnessPal allow users to track their dietary intake, count calories, log meals, and receive personalized nutrition recommendations.

Yoga and meditation apps like Calm and Headspace offer guided meditation sessions, breathing exercises, and relaxation techniques to promote mental well-being and stress relief.

Personal trainer apps like Trainerize and TrueCoachconnect users with certified personal trainers for virtual coaching sessions, personalized workout plans, and accountability support.

Mood tracking apps like Daylio and Moodpath allow users to monitor and analyze their emotional well-being. Users can track factors influencing their mental health and access resources for managing stress, anxiety, or depression.

FemTech apps like Flo Health and Clue address women’s health conditions, offering solutions for reproductive health, menstrual tracking, pregnancy, and menopause management.

Also Read: How to Develop a Women Health Tracking Application?

Depending on their type, health and fitness apps are designed with multiple features, catering to diverse purposes and user needs. Here is a comprehensive list of essential features that majorly every fitness app should include.

A fundamental feature of any health and fitness app is the ability for users to create personalized profiles. These profiles allow users to input essential information such as age, weight, height, and fitness goals. Based on individual metrics, apps can provide tailored workout routines, dietary recommendations, and progress tracking, enhancing user motivation and commitment to their fitness goals.

This feature enables users to create their personal accounts and access the app using their designated credentials or other social accounts like email, Facebook, Instagram, or other platforms.

Robust activity tracking is an essential aspect of fitness wearable app development . This feature should seamlessly integrate with various wearable devices and smartphone sensors to monitor crucial user metrics such as heart points, steps taken, distance traveled, calories burned, and active minutes. An accurate and real-time tracking enables users to monitor their progress and make essential adjustments to stay fit and healthy.

Offering users a predesigned set of exercises and the flexibility to create their own workout plans is one of the most essential features, catering to different fitness levels, preferences, and user objectives. Additionally, incorporating various media formats, such as 3D animated models, photos, and video illustrations, can further enhance user understanding and illustrate exercises, promoting safety and efficacy.

A comprehensive health and fitness app should include features for tracking dietary intake and providing nutritional guidance. Users should be able to log their meals, snacks, and hydration levels. Additionally, integration with databases of food items and recipes can further facilitate healthier eating habits and support weight management goals.

Features that enable apps to seamlessly integrate with popular wearables like fitness trackers and smartwatches enhance app functionality. Also, compatibility with third-party apps and services allows users to consolidate health data, promoting a holistic approach to wellness and facilitating data-driven decisions.

Enabling users to track their progress and visualize their achievements over time is essential for maintaining motivation and accountability. Health and fitness apps should offer detailed analytics and progress reports, showcasing metrics such as weight loss/gain, body measurements, fitness milestones, and adherence to goals.

Integrating social media platforms with your app is a critical feature that allows users to share their achievements with family and friends. By sharing their achievements with the global community, users feel motivated and, at the same time, encourage others to embrace a healthier lifestyle. Through their recommendations, businesses can gain new users, create brand awareness, and build credibility.

Incorporating the feature of push notifications enhances user engagement by providing timely updates and reminders for scheduled workouts, progress milestones, or notifications to stay hydrated and maintain consistency in the fitness journey.

Integration of an audio and video player allows users to access workout playlists, instructional videos, and guided sessions within the app, enhancing the overall user experience. Audio and video features enhance various fitness activities, such as yoga sessions, exercises, running, and meditation.

Fitness application development is a multi-step process that involves careful consideration and strategic execution of every stage. Understanding each stage of the fitness app development process will help you build a scalable and successful app.

The first and foremost step to custom fitness app development starts with conceptualizing the app’s objectives, target audience, and key features. Consider whether your app will focus on specific fitness activities (e.g., workouts, running, yoga) or offer a comprehensive platform with multiple functionalities.

This step involves evaluating market trends, identifying potential gaps in the market, selecting the right category of app you want to build, and planning for essential features like push notifications, chatbots , etc.

Understand your target audience’s fitness goals, preferences, and pain points to identify the right type of fitness app that will resonate with their needs. Whether it is a workout planner, nutrition tracker, community-based platform, or virtual coach, choosing the right category is crucial for app success.

After conceptualization and determining the app type, the next vital step is the integration of the right technologies for developing a robust fitness app. The selection of tech stack significantly affects the custom fitness app development cost as well as expands or limits the app’s capability.

Designing a visually appealing UI/UX is crucial for creating an engaging and intuitive app. This stage involves creating visual elements that align with the app’s branding, such as color schemes, typography, and iconography. Iterative design reviews and user testing help refine the design and ensure usability.

This is the actual phase of health and fitness app development, where the development team turns your fitness app idea into a reality. This stage involves building the app’s backend and frontend interface as well as integrating necessary APIs and third-party services. Depending on the selected platform (iOS, Android , or cross-platform ), developers use the right programming languages and integrate essential features such as user profiles, activity tracking, workout plans, monetization models, and nutrition logging to promote a healthier lifestyle.

It is one of the most significant phases before you finally deploy your product to the targeted platform. Testing and quality assurance help identify and fix bugs, glitches, or errors. Testing involves both manual testing by QA engineers and automated testing using testing frameworks to ensure the app’s usability across different devices, screen sizes, and operating systems.

You may like reading: AI in Quality Assurance: The Next Stage of Automation Disruption

Once testing is complete and the app meets quality standards, it is ready for deployment. At this stage, the app is submitted to the targeted platforms like the Apple App Store and Google Play Store , following their respective guidelines and requirements.

After launching your health and wellness app, continual support and maintenance are crucial to stay competitive. This stage involves monitoring app performance, addressing user feedback, fixing issues, analyzing user data, and releasing regular updates to add new features or improve existing ones.

By following this step-by-step fitness app development process, businesses can create a high-quality wellness app that meets user needs, drives engagement, and achieves business objectives.

Also Read: Mobile apps: A way to achieve better health and fitness

The cost to develop a fitness app varies based on numerous factors such as the app’s complexity, features, UI/UX design, compatible platform, regulatory compliance, location and expertise of the development company, and so on.

On average, a basic fitness app with essential functionalities like workout tracking and nutrition logging for a single platform (iOS or Android) can range from $30,000 to $100,000. For a more complex app with advanced functionalities such as personalized coaching, social features, integration with wearable devices, robust analytics, and customer support, the cost can range between $100,000 to $300,000 or more.

It is essential to consider the features and functionalities that align with your app’s objectives and budget constraints. Additionally, regular updates and ongoing app maintenance also contribute to the overall fitness app development cost.

Expert Advice: You can opt for a Minimum Viable Product (MVP) to keep fitness app development costs under constraint. MVP will help you deploy your product with limited features, gain user feedback, and obtain funding from investors, helping you launch the final product with advanced functionalities.

You may like reading: How much does it cost to build a fitness app like Hevy?

When building a fitness app, ensuring compliance with various regulations is crucial to protect user data, ensure safety, and maintain legal and ethical integrity. Some critical compliance considerations for fitness mobile app development include:

Compliance with HIPAA is mandatory if your fitness app collects or stores protected health information (PHI), such as user health data or medical history. This includes incorporating robust security measures to protect PHI and adhering to HIPAA’s privacy and confidentiality requirements.

As part of the American Recovery and Reinvestment Act of 2009, the HITECH Act expands upon HIPAA regulations to address the security and privacy of electronic health information (EHR) . Compliance with the HITECH Act is crucial for apps handling electronic PHI to ensure the security and privacy of patient data in the US.

Adhering to GDPR is crucial if your app collects or processes data of EU users. To address this regulation, you must obtain explicit consent for data collection, provide users with transparent information about data processing practices, and ensure the security and confidentiality of user data.

Enacted in 2018, the CCPA is a comprehensive privacy law that is essential for companies that collect the personal information of California residents, including healthcare organizations and fitness apps that serve users in California.

Integrating stringent security measures to protect user data from unauthorized access, breaches, and cyberattacks is essential. This includes regular security audits, encryption of sensitive data, and compliance with industry standards such as ISO 27001.

If your app stores and processes payment card information, implementing secure payment processing systems and adhering to PCI DSS requirements is essential to protect payment card data and prevent fraud.

Ensuring the app’s accessibility for users with diverse needs is important for inclusive app design. Compliance with accessibility standards like the WCAG (Web Content Accessibility Guidelines) ensures that users with varying needs, including people with disabilities, can access and use the app effectively.

If your app includes advertising or marketing features, compliance with relevant regulations such as the Federal Trade Commission (FTC) guidelines and applicable advertising laws is necessary. This includes ensuring transparency, accuracy, and fairness in advertising practices.

If your app includes features that qualify it as a medical device, compliance with regulatory frameworks such as the European Union’s Medical Device Regulation (MDR) or the US Food and Drug Administration (FDA) is essential.

As an entrepreneur or a CIO, you might wonder how to generate income from your fitness app. If that is the case, here is a brief table to help you leverage several monetization strategies for Fitness, Yoga, and Meditation Apps Development

By implementing one or more of these monetization strategies, businesses can generate income from their fitness apps while providing value to users and fostering long-term engagement.

Related Article: How Much Money Can You Earn Through An App?

Building a fitness app with Appinventiv offers endless opportunities for businesses to leverage the transformative power of technology in the health and wellness industry. We have hands-on experience in providing secure and scalable fitness app development services . With a strong focus on user-centric design, robust security measures, industry regulations, and scalable architecture, we ensure that your fitness app not only meets but exceeds the expectations of modern users.

With a team of 1500+ tech professionals, we have delivered over 3000 successful projects for various industries, including Soniphi , Health-e-People , and YouComm in the healthcare industry. All our developed solutions can be integrated with wearable devices, offering actionable insights for better wellness.

By leveraging cutting-edge technologies such as AI , machine learning , and data analytics , we empower businesses to embark on their fitness app development journey with confidence and convenience. Furthermore, our commitment to using robust security measures, continuous improvement, and adherence to industry best practices ensures that your fitness app remains secure and competitive, assisting users in achieving their fitness goals effectively.

Q. Why opt for AI-enabled fitness app development?

A. AI-enabled fitness apps leverage machine learning algorithms to provide personalized experiences, customized workout plans, adaptive coaching, and data-driven insights tailored to individual users’ needs and goals. Here are some of the many benefits of AI-enabled fitness app development:

• AI allows for personalized experiences tailored to individual users’ fitness levels, goals, and preferences, leading to higher user engagement and adherence.
• By leveraging the power of AI and ML, fitness apps offer intelligent features such as automated workout adjustments, predictive analytics for injury prevention, and virtual personal trainers, empowering users to optimize their fitness journey like never before.
• AI can analyze vast amounts of data, user behavior, and preferences to provide actionable insights, nutrition recommendations, and real-time feedback, helping users achieve their fitness objectives more effectively.

Overall, AI-enabled fitness apps offer a cutting-edge solution to address the evolving needs of users in the health and wellness space.

Q. What are the benefits of fitness app development?

A. Fitness mobile app development offers a myriad of benefits for both users and businesses alike. Some of the most remarkable benefits of fitness app development are:

• Convenience: Fitness apps provide users with the flexibility to exercise anytime, anywhere, leading to increased user engagement and retention.
• Personalization: These apps can tailor workout plans, nutrition recommendations, and coaching based on users’ individual fitness levels, goals, and preferences, attracting more users and increasing customer lifetime value.
• Accessibility: Fitness apps make exercise accessible to a wider audience, including individuals with busy schedules, limited mobility, or geographical constraints. It helps improve brand awareness and revenue potential.
• Data Tracking and Analysis: These types of apps allow users to track various health metrics, such as steps taken, calories burned, sleep patterns, and workout intensity, enabling targeted marketing campaigns, product improvements, and strategic decision-making.
• Integration with Wearable Devices: Fitness wearable app development syncs data between the app and wearable devices, enhancing the accuracy and convenience of activity tracking. It can position your brand as a thought leader in the fitness industry, leading to increased brand loyalty and customer retention.

Q. What are the emerging trends in custom fitness application development?

A. Emerging trends in custom fitness application development include:

• Integration of wearable devices like smartwatches and fitness bands for advanced tracking and monitoring capabilities
• Incorporation of gamification elements to increase user engagement and motivation
• The adoption of AI enabled fitness app development to provide tailored user experiences and workout recommendations.
• Rise of virtual fitness classes and platforms, offering flexibility and convenience to users
• Implementation of social media platforms for achievement sharing and community-building.

Q. How to select the right category for fitness app development?

A. To select the right category for fitness app development, businesses need to consider vital factors such as target audience demographics, market trends, user needs, and product objectives. Also, they should conduct thorough market research to identify emerging trends, niche markets, and opportunities for innovation. Next, they can evaluate the competitive landscape and assess the viability of different categories based on user preferences and demand. Ultimately, choose a category that aligns with your target audience’s needs, fits your business goals, and offers potential for growth in the competitive fitness app market.

Hospital Inventory Management Software Development - Navigating the What, Why and How for Enterprises

Have you ever wondered how hospitals manage to keep track of all their supplies amidst the chaos of daily operations well, that's where hospital inventory management software steps in. hospital inventory management software development makes way for streamlined inventory tracking, ordering, and distribution processes while addressing issues like overstocking, stockouts, and expired supplies. by providing….

Healthcare CRM Software Development - Benefits, Process, Features, Costs

In the rapidly evolving healthcare ecosystem, technology plays a pivotal role in transforming patient care and operational efficiency. at the heart of this digital transformation is the integration of customer relationship management (crm) software, a tool that is becoming increasingly indispensable in the healthcare sector. according to grand view research, the healthcare crm market was….

How Much Does It Cost to Build a Prescription Discount App like GoodRx?

The intersection of technology and healthcare is more prominent than ever, particularly in the online pharmacy sector. this niche is on a trajectory for significant expansion, with projections estimating its growth to reach up to us$81.37bn by 2028. amidst this burgeoning market, the interest in developing prescription discount apps has skyrocketed. many entrepreneurs are looking….

B-25, Sector 58, Noida- 201301, Delhi - NCR, India

79, Madison Ave Manhattan, NY 10001, USA

Appinventiv Australia, East Brisbane QLD 4169, Australia

Tiger Al Yarmook Building, 13th floor B-block Al Nahda St - Sharjah

Suite 3810, Bankers Hall West, 888 - 3rd Street Sw Calgary Alberta

1600+ transformation engineers delivered

3000+ game-changing products.

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai Pitch Deck Generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Mobile Apps & Software

Mobile App Business Plan

A business has three pillars: the idea, the plan, and the execution. Congratulations! You have the app idea already, now you have to step forward with a plan.

But, somewhere with all the workload, the concept of the app, hiring the right people, budget, and development of the app, entrepreneurs overlook the need for planning.

Worry not, we are here to lighten your burden with our step-by-step guide for mobile app business plan writing.

Key Takeaways

• A mobile application business plan helps you define your marketing strategy, customer acquisition strategy, retention strategy, and strategies to achieve your business goals.
• Craft an impactful executive summary that outlines the type of your app business, marketing approach, financial outlook, and team expertise to attract potential investors and partners.
• Conduct thorough market research to understand market trends, consumer preferences, and the needs of your target market.
• To ensure efficient daily operations, provide in-depth operational plans that incorporate staffing, additional services, and customer service.
• Create realistic financial projections for sales revenue, expenses, and profit forecasts while considering contingencies & emergencies.

Let’s get started with our guide, without any further ado:

How to Create a Mobile App Business Plan: A Complete Guide

1. executive summary.

An executive summary is a quick overview of the whole business plan. From mission & vision to financial projections, it includes everything in between.

Generally, entrepreneurs write this section at the end after having the full knowledge of the entire business plan.

Begin your executive summary with a brief introduction of your business, and include other elements like:

• Market Opportunity
• Vision & mission statement
• Target market
• Unique value proposition
• Details of your services
• Management team
• Financial Outlook
• Call to action

For instance, here is an example of an app business USP’s section:

USP for PrivyConnect – Social Media App: “Connect with Total Privacy”

Our social media app is dedicated to ensuring your online interactions remain private and secure. Unlike many other platforms, we don’t share your data or personal information with third parties.

We use robust encryption to protect your messages and content, and you have full control over who can see your posts. With us, you can truly connect with your friends and family in a safe and trusted environment. Your privacy is our priority.

Note: your readers might not read the whole business plan, but they will go through the executive summary. Therefore, make sure you write it engagingly to grab their interest.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Company Overview

In this section, present your business in detail. It should provide the details of your business & app name, the location of your office, the structure of your business, and other such information.

Now it is time you introduce what type of business you own, for example, your app type will be one from below:

• Social media app
• Messaging app
• E-commerce app
• Entertainment app
• Health and fitness app
• News or magazine app
• Navigation app
• Finance app

After that, mention the company history if you have any. Add the name and other qualifications & achievements of business owners. Mention the vision & mission statement of your app business along with your future goals.

In short, this section should provide an in-depth understanding of your business and business owners.

3. Industry Analysis

In the industry analysis section of your mobile app business plan, you have to provide the details about the mobile app industry. It will help you understand the market and gain a better insight into your business positioning.

Here are certain questions to ask while performing industry analysis:

• What is the current size of the app industry in terms of both revenue and users?
• What are the current trends of mobile app businesses?
• Which apps are leading the industry?
• Which mobile app concept is famous in public?

Conduction this industry analysis will educate you about the market and help you prepare marketing strategies according to the market trends.

In short, industry analysis will help to know a clear picture of the market, helping you in making informed decisions.

4. Competitive Analysis

Competitive analysis will help you identify the unique selling propositions (USP). Also, this way you will get to know your competitors.

Start by specifying who are your competitors – then compare it with both direct and indirect customers.

Now, let’s focus on your direct competitors, those similar to your mobile app. Provide an overview of each competitor, including their size and where they’re based.

Here are some questions to ask for competitive analysis:

• Who are your primary competitors?
• Who do they serve?
• What are their USPs?
• What is their pricing strategy?
• What do they need to work on according to their customers?

A more effective way to this analysis is to conduct it from the customers’ viewpoint. You might even ask your competitors’ customers what they like and dislike about their apps to better understand customers’ perspectives.

Here is an example of competitors and competitive advantage of the app:

Competitors

SocialShield: SocialShield is a notable competitor in the privacy-focused social media segment. It emphasizes strong user data protection and secure communications. Their user base has been steadily growing, particularly among privacy-conscious users.

GuardChat: GuardChat offers encrypted messaging and content sharing. It has a user-friendly interface and strong encryption features. While their user base is smaller compared to established platforms, they have garnered a dedicated following.

PriviNet: PriviNet has made a name for itself by offering comprehensive privacy controls and anonymous user interactions. They have built a niche community of users who value privacy and user-controlled sharing settings.

Competitive Advantages of PrivyConnect

PrivyConnect’s comprehensive privacy controls and encryption set it apart as a top contender.

The app’s transparent communication and commitment to environmental responsibility contribute to its appeal.

PrivyConnect’s active community-building efforts and user engagement foster loyalty.

The app’s plans to expand into secure content sharing and social community growth align with industry trends.

This way you can get to know the USP of a mobile app development company. Once you get the USP, flaunt it in the entire business plan.

5. Market Analysis

In the market analysis section, do the market research and dive right into the market where you will be providing your app services. Begin the section by providing the details of your target customers.

Your target customers will depend on the type of app you own and the services you provide.

After a thorough discussion of the target market, discuss the market trends. Mention what your target customers prefer and what new are they looking for. For example, people might be looking for:

• Integration of AR/VR
• Sustainable and eco-friendly apps
• Privacy and data protection
• Personalization

At the end of the market analysis, do mention the regulatory environment mobile apps need to follow in the particular location.

6. Sales and Marketing Plan

Writing the sales and marketing section means jotting down the marketing strategy you will use to acquire new users and retain the existing ones.

Now it is time to mention the marketing strategies for your app, there are three phases of the launch:

Pre-launch phase

• App-store optimization: Before launching the app, search for the keywords to include in your title, description, and other content.
• Build a landing page: You can create a website or build a landing page to make your brand presence prominent on the web too.
• Pre-launch promotion: Launch a teaser for your app before the release date itself. Give some special offers to the ones who will sign up even before the launch.

Launch phase

• Deploy it on major app stores: Launch your app on all the major app stores to reach a wider audience. Make sure it is working smoothly and is free of bugs.
• Social media marketing: There were going to be 147.2 billion annual app downloads in 2023 itself. Imagine the competition, so be sure to make your visibility strong through social media platforms.
• Content marketing: Create blog posts, videos, or infographics related to your app’s niche. Share valuable content on your website and social media to engage users.

Post-launch phase

• User reviews and feedback: Encourage users to leave positive reviews and ratings on app stores. Actively respond to user feedback and address issues (if any) ASAP.
• User engagement strategies: You can enable push notifications or in-app notifications to interact with your users. You can also ask them to invite friends in exchange for a referral bonus.
• Collaboration or influencer marketing: You can collaborate with some other mobile app companies and do cross-marketing. Influencer marketing is also a great choice.

Once you have noted down how you will acquire customers, then mention below things too:

• Customer acquisition cost
• Your monthly paid advertisement budget
• Number of followers you have on social media
• If there are any in-app purchases

7. Management Team

Knowing who is behind your app business will increase the appeal of your business plan.

The management team tells you about the people in charge of the app business. It should explain each manager’s experience, what they’re good at, and what their jobs are.

Here is an example of the management team:

Management team of PrivyConnect

Founder and CEO – Sarah Anderson Sarah is the visionary leader behind PrivyConnect. With a background in cybersecurity and a passion for online privacy, she founded the company to provide users with a secure and private social media experience. Sarah is responsible for setting the company’s strategic direction and ensuring its commitment to user privacy and data protection.

CTO – David Ramirez David brings a wealth of technical expertise to PrivyConnect. He has a strong background in mobile app development and security protocols. David oversees the technical development of the app, ensuring that it employs state-of-the-art encryption and privacy measures.

CMO – Emily Davis Emily is the marketing guru behind PrivyConnect’s success. With a knack for digital marketing and user engagement, she is responsible for building the app’s user base and promoting its unique selling propositions. Emily focuses on user-centric marketing strategies and community engagement.

COO – Michael Chen Michael is the operations expert at PrivyConnect. With years of experience in streamlining business operations, he ensures the app runs smoothly and efficiently. He also oversees partnerships and collaborations to enhance the app’s offerings.

8. Operations Plan

As earlier sections mentioned everything about your company goals, here it is time to mention how you will reach them. These goals are differentiated into two sections:

Everyday goals

They’re the heart and soul of your mobile app’s daily life, from coding and upgrades to the nitty-gritty of customer support. These are the everyday heroes that keep your app running smoothly.

Long-term goals

It’s all about milestones: the moments that make you pop the champagne. Picture celebrating your 10,000th app install, hitting that milestone sales figure you’ve dreamt of, or expanding your team.

9. Financial Plan

Your financial plan needs to have a 5-year financial forecast. For the first year, break it down into monthly or quarterly details, and then summarize it annually. This forecast should cover your income statement, balance sheet, Use of Funds, and cash flow.

Income statement

An income statement, often known as a Profit and Loss statement or P&L, displays your earnings and then deducts your expenses to know the profitability of your business. Make practical assumptions based on your competition.

Balance sheet

Balance sheets display your assets and liabilities. Although they can contain a lot of details, like equity, goodwill, other intangible assets, etc.

Uses of Funds

When you are seeking funding, this statement becomes necessary to show where you will use the funds. Here is an example of the Uses of Funds chart with the help of Upmetrics:

Cash flow statement

Your cash flow statement helps you see how much money you need to start or grow your business and avoid running out of money.

Surprisingly, you can make a profit but still face financial problems that could lead to bankruptcy. Therefore, you will need proper cash flow planning to avoid such circumstances.

Why Do You Need a Business Plan for Your Mobile App

For entrepreneurs who jump into business directly without writing a business plan is like delaying their success. Here are some reasons why you need a mobile app business plan:

Writing a business plan helps you work out and make clear your business strategy. Do you want customers to pay upfront? Or there are in-app purchases? Writing this down from the start helps your team understand where you’re headed.

Finances are important

Sometimes, it takes months or even a year to cover customer acquisition costs. So, you need a plan with a solid financial forecast. A good plan lets you play with different situations, so you know how much money you need for both the long and short term.

Acquiring and retaining customers

Acquiring and retaining customers is one of the sole purposes of a business. In the business plan, you have to mention in detail about your strategies to have a clear roadmap.

Knowing Your Market

A business plan lets you identify your ideal customer profile. Knowing your customers is crucial, and having a deep understanding of your customers helps you make the correct updates to your product in the future.

Related Mobile App Resources

• How Much Does it Cost to Start an App
• How to Start an Mobile App Business

Download a Mobile App business plan template

Ready to kick-start your business plan writing process? And not sure where to start? Here you go, download our free mobile app business plan pdf , and start writing.

This intuitive, modern, and investment-ready template is designed specifically for mobile app businesses. It includes step-by-step instructions & examples to help in creating your own mobile app business plan.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

Finally! You know how to write a mobile app business plan. Thus, you are one step closer to starting or expanding your business.

No doubt, writing a business plan is a challenging task, but it is a lot smoother with a top business planning tool . Therefore, take a deep breath and get started with your plan. All the best!

Related Posts

Web Design Business Plan

Dating App Business Plan

AI Technology for Business Plan Creation

Business Plan Presentation Tips

Frequently asked questions, do i need to include information about competitors in the business plan.

Yes, in the section of competitive analysis: you need to mention your competitors and their USPs. This will help you to understand the market and know your strong points.

How often should I update my mobile app business plan?

An app business plan is a living document, you can change or update it whenever you want. Ideally, go through your plan and make changes according to the current situations atleast once a month.

Can I use a mobile app business plan to secure funding for my app project?

One of the main purposes of writing a business plan is to secure funding or get a loan. So, of course, you can present a solid mobile app business plan in front of lenders to secure funding.

How much does it cost to create a mobile app business plan?

Writing a mobile app business plan might cost from a few hundred to thousands of dollars depending on the complexity of the app, the number of integrations, UI/UX, etc.

About the Author

Vinay Kevadiya

Vinay Kevadiya is the founder and CEO of Upmetrics, the #1 business planning software. His ultimate goal with Upmetrics is to revolutionize how entrepreneurs create, manage, and execute their business plans. He enjoys sharing his insights on business planning and other relevant topics through his articles and blog posts. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Mobile App Business Plan Template

Written by Dave Lavinsky

Business Plan Outline

• Mobile App Business Plan Home
• 1. Executive Summary
• 2. Company Overview
• 3. Industry Analysis
• 4. Customer Analysis
• 5. Competitive Analysis
• 6. Marketing Plan
• 7. Operations Plan
• 8. Management Team
• 9. Financial Plan

Start Your Mobile App Plan Here

Mobile App Business Plan

You’ve come to the right place to create your mobile app business plan.

We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their mobile app businesses.

Mobile App Business Plan Example

Below are links to each of the key elements of a mobile app business plan template:

• Executive Summary – In the Executive Summary, you will provide a general overview of your business plan including your target market, business model, and how you plan to make your business successful.
• Company Overview – The Company Overview section will provide an overview of your app idea, history of the company, monetization strategy and milestones achieved.
• Industry Analysis – From your market research, you will provide an industry analysis. This will include a discussion of the current mobile app industry landscape, trends, and issues facing your industry.
• Customer Analysis – The Customer Analysis section will describe your target market. This includes information on demographics, psychographics, and behaviors.
• Competitive Analysis – This section includes an overview of your direct and indirect competitors, their market share, your competitive advantage, and how you plan to compete against them.
• Marketing Plan – The Marketing Plan section will describe your marketing strategy. This includes information on your target audience, pricing strategy, and promotional activities.
• Operations Plan – The Operations Plan section of your mobile app business plan will describe your business operations.
• Management Team – The Management Team section will provide information on the management members of your team. This includes their experience, education, and skills.
• Financial Plan – In the Financial Plan section, you will provide the financial model and financial statements for your business. This includes your income statement, balance sheet, and cash flow statement.

Next Section: Executive Summary >

Mobile App Business Plan FAQs

What is a mobile app business plan.

A mobile app business plan is a plan to start and/or grow your mobile app business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can  easily complete your mobile app business plan using our Mobile App Business Plan Template here .

What Are the Main Types of Mobile App Companies?

There are many types of mobile app companies across a variety of categories. There are mobile app companies that focus solely on mobile games. Others are exercise or wellness focused. Some mobile apps provide guidance on specific topics, some offer music streaming, and other apps provide help or assistance on a variety of topics. Many companies have developed company-specific mobile apps to allow users to become more connected with their products or offerings. For instance, most major brands, restaurants and financial services companies have company-specific mobile applications.

What Are the Main Sources of Revenue and Expenses for a Mobile App Business?

The primary source of revenue for mobile app companies are subscription paid by the users on an annual or monthly basis. Advertising (selling ad space to other companies on their app) is another significant revenue sources.

The key expenses for mobile app companies are the costs to advertise and generate users. These expenses are often in the form of targeted social media advertising or online targeted marketing. Some major mobile app companies pay to have their mobile apps advertised on television commercials or music streaming platforms. Another major expense for app companies are office space, employee salaries and technology licensing fees.

How Do You Get Funding for Your Mobile App Business Plan?

A mobile app startup is most likely to receive funding from angel investors and friends and family. Personal savings and credit cards are also often used. Venture capitalists will fund a business plan for an app once it achieves enough traction (e.g., enough users or generating enough revenue).

A well crafted mobile app business plan is essential for attracting any type of potential investor.  Most app startups require funding to get off the ground and cover at least their startup costs.

What are the Steps To Start a Mobile App Business?

Starting a mobile app development company can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A Mobile App Business Plan - The first step in starting a business is to create a detailed business plan for an app that outlines all aspects of the venture. This should include market research on the mobile app industry and potential market size, information on the mobile app concept, the services or products you will offer, pricing strategies and a detailed financial forecast.  

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your mobile app business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your mobile app business is in compliance with local laws.

3. Register Your Mobile App Business - Once you have chosen a legal structure, the next step is to register your mobile app business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws. 

4. Identify Financing Options - It’s likely that you’ll need some capital to start your mobile app business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms. 

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations. 

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events. 

7. Acquire Necessary Mobile App Equipment & Supplies - In order to start your mobile app business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your mobile app business.  A mobile app marketing plan includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising. 

Learn more about how to start a successful mobile app business:

• How to Start a Mobile App Business
• How to Start a Mobile App Development Business

Where Can I Get a Mobile App Business Plan PDF?

You can download our free mobile app business plan template PDF here . This is a sample mobile app business plan template you can use in PDF format.

Don't miss the chance to work with top 1% of developers.

Sign Up Now and Get FREE CTO-level Consultation.

Confused about your business model?

Request a FREE Business Plan.

A Detailed Look Into the Planet Fitness App [and its Business Model]

Table of contents, share this article.

Home » Blog » App Development Guide

The fitness app genre has rapidly gained popularity among mobile applications, and rightfully so. Beyond their attractiveness and convenience, these apps provide a range of distinctive features that significantly aid individuals in achieving their health and fitness objectives.

For those considering the development of a fitness app , drawing inspiration from leading fitness apps is crucial. Take, for instance, the Planet Fitness App—an exemplar of success. As the fastest-growing fitness center franchisee in North America, Planet Fitness has evolved remarkably since its establishment in 1992.

The Planet Fitness app has become one of the best free fitness apps.

In today’s article, we will discuss the Planet Fitness app, Planet Fitness business model and revenue streams, and more that could help you build an app like Planet Fitness. Let’s get started with the basics!

What is Planet Fitness?

Planet Fitness is a franchisor and operator of fitness centers based in America. It came into existence to give a run for money to established budget-friendly gym chains like 24 Hour Fitness. Here are some fundamentals of the fitness club services provider:

• Founders – Michael Grondahl, Marc Grondahl
• Founded in – 1992
• Headquarters – Hampton, New Hampshire, U.S.
• Net Revenue (2021) – $587 million
• No. of Employees (2020) – 1,387
• Total No. of Stores (September 2022) – 2,353
• Total Members (September 2022) – 16.6 million+

Read More: How to Develop a Health and Fitness App [Detailed Guide + Cost]

Planet Fitness Revenue Breakdown

With a gargantuan revenue of $587 million in 2021, Planet Fitness is one of the most successful endeavors in the health and wellness market.

According to Statista , the health and wellness industry was worth $4.3 trillion in 2020, which is expected to hit $7 trillion by 2025.

Like other mushrooming businesses, organizations around the globe are looking up to Planet Fitness to gain the cues to become a successful fitness and wellness service, especially if you want to develop an app like Planet Fitness.

Hitting the Jackpot During the COVID-19 Outbreak

Planet Fitness has been doing business since 1992. It was making continuous improvements but all of them were small compared to what the organization achieved during the coronavirus pandemic.

When other businesses were finding it difficult to come out triumphant in the wake of COVID-19, PF managed to up its game by focusing on creating a safe environment for its members and marketing its services around it. The results were amazing. The features that made PF enhance its appeal were the following:

• Making masks mandatory
• Placing cardio machines 2 meters (6 feet) apart
• Enforcing cleanliness
• Launching a work-out-at-home program to keep customers engaged even during lockdowns

On 15th February 2023, Planet Fitness made it to the Forbes list of America’s Best Employers 2023 in the Midsize Employers Travel & Leisure category. Competing among 3500 entrants, the American franchisor is listed among the top 500.

Important Key Aspects of Planet Fitness App

Following, we’ve discussed some important key aspects of how Planet Fitness works include:

• Membership Tiers: Planet Fitness usually offers different membership tiers, providing varying levels of access and perks.
• No Commitment Memberships: Members often benefit from a no-commitment policy, allowing them to cancel at any time without a long-term contract.
• Judgment-Free Zone: The gym emphasizes a non-intimidating atmosphere, promoting a judgment-free zone where individuals can work out comfortably.
• 24/7 Access: Many Planet Fitness locations operate 24/7, providing flexibility for members to exercise at their convenience.
• Fitness Training: Planet Fitness may offer fitness training programs and classes, catering to various fitness levels.

How does Planet Fitness Work?

Planet Fitness operates on a straightforward model designed to make fitness accessible to everyone. Memberships typically offer unlimited access to the gym’s facilities, including cardio and strength training equipment. The gym promotes a judgment-free and comfortable environment, encouraging individuals of all fitness levels to feel welcome.

Planet Fitness targets customers looking for cost-effective fitness services. It owns and operates a line of more than 2.3k fitness clubs across North America. In addition to America, Canada, the Dominican Republic, Mexico, and Panama, PF offers services in Australia.

Fitness Centres, Franchise Requirements & Fees

Planet Fitness started franchising in 2003. The net worth and liquid cash requirements for a Planet Fitness franchise are $3 million and $1.5 million, respectively.

The initial franchise fee is $20k, the area development fee is $10k, and the royalty fee is 7% of the total gross monthly/annual membership fees. By March 2022, the member count crossed 16 million.

A typical Planet Fitness store is 20,000 square feet of bright and clean space populated with PF-branded cardio, circuit-, and weight-training equipment and staff trainers.

The Planet Fitness trainers provide free fitness instruction to members in small groups via the PE@PF program. For its standard membership, PF provides this at only $10 a month. This value appeals to a broader population above 14 in the US and Canada, especially those who find traditional fitness clubs expensive.

Targeting Non-Fitness Market Segments

Compared to other fitness services, Planet Fitness also focuses on non-fitness industries. According to its 2021 annual report , Planet Fitness has about 250 million users and made system-wide sales of $3.4 billion.

That’s because apart from the conventional health club market, Planet Fitness offers services in entertainment, leisure, sports, and other non-fitness activities.

Planet Fitness Mobile App

Instead of being only a full-fledged front for selling fitness services and introducing newcomers to PF, the Planet Fitness workout tracker app serves the purpose of an excellent marketing tool. Some of the top reasons that make the Planet Fitness app such a huge success include:

• A progress tracker
• Couch to Gym Program is a 10-part course designed to introduce newcomers to gymming
• Crowd Meter, which is a feature that lets the users know when the gym is at low capacity
• Healthy Heart Workouts is an assortment of free fitness workouts for cardio, strength training, yoga, and more
• Pre-recorded exercise sessions on cardio and weight lifting from trainers

The fitness app works excellently in tracking workouts for users. It also provides a good range of features to Planet Fitness members, including a tracker to tell the users when it is a good time to work out in the gym.

The Planet Fitness workout tracker (Crowd Meter) not only helps the business to operate optimally but also increases user retention and facilitates the delivery of personalized services.

Its app combined with a continuous barrage of partnerships and sponsorships allowed Planet Fitness to become one of the most recognized names in the fitness and wellness industry.

Screening Businesses to Partner With

Planet Fitness sticks to a Franchise business model for developing new stores. This allows them to leverage distinct local market expertise. While considering a potential franchisee, Planet Fitness evaluates:

• Available capital and financing
• Financial history
• History in managing P&L operations
• Previous experience in franchising or multi-unit businesses

As we can see, PF follows a stringent selection process when it comes to adding new stores. This helps the fitness service to ensure quality delivery to its members while expanding its reach simultaneously.

Planet Fitness Business Model and Revenue Streams

Planet Fitness enjoys a wide diversity of ways to generate revenue, contributing to making it one of the leading gym and fitness service providers in North America.

Although there are numerous revenue sources available to PF, most of these can be categorized into one of these three main sources of generating revenue:

1. Franchise-based

Franchise segment revenue refers to the services that Planet Fitness provides to its franchises. It is the major source of revenue for PF. Franchise-based revenue includes:

• Commission income from franchise-owned stores
• Franchise fees
• Placement revenue
• Royalty revenue
• NAF (National Advertising Fund) revenue

Out of the $587 million that Planet Fitness earned in 2021, Franchise-based revenue accounted for $290 million, which is almost 50% of the entire revenue.

2. Corporate-owned Stores

In addition to catering affordable fitness services to individuals, Planet Fitness offers organizations a way to operate their fitness centers to provide fitness services to their employees.

Such stores are called corporate-owned stores, and these stores generate revenue for PF in the following forms:

• Annual fees
• Enrollment fees
• Monthly membership fees
• Prepaid fees
• Retail sales

This revenue stream accounted for more than 29% or approximately $171 million of the entire revenue generated by Planet Fitness in 2021.

3. Equipment-based

PF necessitates franchisee-owned stores to replace their exercising equipment every 5 to 7 years. The equipment-based revenue includes:

• Equipment revenue for new stores
• Equipment replacement revenue for existing stores

Planet Fitness earned $129 million in equipment-based revenue in 2021.

Planet Fitness Business Model Canvas

Why develop a planet fitness like app with apptunix.

We have helped organizations to sell their services effectively by building mobile apps that complement their business operations. Our experts have a wide-ranging experience in fitness app development and are comfortable working with all leading technologies.

Check out the following live demo to know how we help our clients with building an app like MyFitnessPal:

Apptunix has developed dozens of health & wellness and fitness apps for businesses across the globe. We leverage the latest mobile app development practices to ensure you get a uber modern fitness app. Building your own fitness app with us gets you:

• Fully-customizable solutions
• Invaluable app development advice
• Outstanding UI and UX
• Ownership of the entire source code
• Smart fitness coach integration
• Superior activity tracking and more

The exact cost of building a fitness app will depend on the types of features you offer. Therefore, you need to factor in the features that you want in your fitness app while creating your budget. If you don’t want to do it, then Apptunix can help you with that too.

Planet Fitness is a multi-million business that has been going strong for the past 3 decades. The Planet Fitness business model is a shining example for businesses looking forward to developing and profiting from a health and wellness app while marketing itself at the same time.

In addition to the standard exercise programs and Planet Fitness workout trackers – activity, calorie, and so on – your app must be able to deliver personalized experiences to the users and cater to their exact requirements.

Adding new features and improving your existing ones regularly will help your business to survive and thrive and make the most out of the evolving fitness trends. Godspeed!

Frequently Asked Questions(FAQs)

Q 1.What is Planet Fitness app?

The Planet Fitness app is a wellness and fitness app offered by Planet Fitness. It is available for both Planet Fitness Android App and iOS platforms.

Q 2.What is a fitness app?

A fitness app is a mobile application that offers guidance to users on exercises. It also comes with a fitness tracker, calorie tracker, and weight tracker. It might also have a virtual coach and pre-recorded exercises for cardio, strength training, and so on.

Q 3.Who are the competitors of Planet Fitness?

Some of the major competitors of Planet Fitness apps include 24 Hour Fitness, ClassPass, Drop Fitness, LA Fitness, Naardic Training, and RiteAid.

Rate this article!

(1 ratings, average: 4.00 out of 5)

Join 60,000+ Subscribers

Get the weekly updates on the newest brand stories, business models and technology right in your inbox.

Akhil has been writing content since 2014. Although he has written content across various niches, his forte is technology writing. Throughout his tenure he has worked in various capacities. He is presently working as the Marketing Manager for Apptunix.

Tags: app like planet fitness , build planet fitness app , planet fitness business model and revenue , planet fitness business revenue

How to Develop a Hotel Booking App – A Comprehensive Guide

Internet of things (iot) – a boon for the ecommerce industry, app monetization strategies: how to make money from an app.

Your app can draw revenue in many ways. All you need to figure out is suitable strategies that best fit your content, your audience, and your needs. This eGuide will put light on the same.

Take the First Step Towards Success!

Master app development with a 30-day FREE trial of our premium solutions.

Related Posts

A complete guide to fintech app development, generative ai software development: benefits, poss..., product engineering services: how we build future-..., every great businessman was once a beginner.

Let's Start With Your Business Idea Today!

C-127, 4th Floor, Phase 8, Mohali (160058), IN

UNITED STATES

Suite #304, 11200 Manchaca, Austin, Texas, US, 78748

UNITED ARAB EMIRATES

#2011, Floor 20, Burjuman Business Tower, Dubai.

We Can Help You Build the App of Your Dreams

Let’s build something great together.

Take a Step forward to Turn Your Idea into Profit Making App

• I want to protect my business idea by signing an NDA
• I agree to receive SMS and Whatsapp

How to Establish a Billion-Dollar Business with an App Like Calm or HeadSpace?

Let’s create the next big thing together.

Request Free Consultation By Expert App Developers

Wait! Give Your Idea a Chance to Shine Talk to Our Experts!

Let’s discuss your idea and build great things together!

I’d like to keep it to myself!

Discuss your idea with a cto.

• Services Overview Web Development Android Development iOS Development ML Development
• VR/AR Development 3D Art Unity UI/UX Design DevOps Services QA Services
• Dedicated Team Dedicated Team Calculator Salesforce Development Discovery Phase
• Industries Overview Healthcare Travel
• Online Scheduling and Booking eLearning LMS
• Sports and Fitness Fintech
• Case Studies
• Design Portfolio
• About Ukraine
• Travel Fintech
• VR/AR Education
• ML Sports & Fitness
• Sports & Fitness
• Fitness App Dev

Fitness App Development: The Complete Creation Guide for 2024

Welcome to our comprehensive guide on venturing into the realm of fitness app development! Here, we'll explore the motivations behind creating a fitness app, the steps involved, estimated costs, and valuable insights drawn from Onix's wealth of experience in health and fitness app development.

Table of contents

7 steps to create a fitness app, types of fitness apps, core features for fitness app.

• Fitness App Development Cost: What to Expect

Motivate Your Users Through Your Fitness App Design

Challenges to watch out for while building a fitness application, why make a custom fitness app, onix experience with fitness app development.

Additionally, discover how Onix can play a crucial role in turning your fitness app vision into reality. With a specialized team and proven expertise, Onix can guide you through the entire development process, offering tailored solutions to meet your unique requirements. Whether it's optimizing features, ensuring scalability, or navigating potential challenges, Onix is your trusted partner in bringing your fitness app aspirations to fruition.

  The most recommended approach to getting new ideas to the market is building an MVP ( Minimum Viable Product ). It has core features, good UI/UX, and a simple design just enough to demonstrate the idea behind the product, evaluate it, and collect users’ feedback.

Fitness application developers will follow the same steps as with any mobile application :

Step 1: Research and ideation

The fitness app market is currently segmented into three categories.

According to the Global Fitness App Market research report , the activity tracking segment will continue its steady growth. 

Within each type, fitness apps can be developed for different population groups and levels of fitness.

You may also design an app for a particular goal, like preparing for a marathon or recovering after an injury. 

There was no equivalent on the market when Onix built the LiftSync mobile app , which targeted university, college, and school teams instead of individual athletes. Read further to find out more about that project.

LiftSync is one of our fitness app development examples. We developed two app versions for this project - for staff and athletes. 

Develop your unique value proposition, research your prospects with Apple vs. Android users, and study the target audience to meet their needs. 

For instance, while designing a fitness app named Happy Freelancer, our team had to investigate freelancers’ daily health concerns: eye strain, pain in the back and wrists, gaining weight, lack of energy, etc. We’ll discuss that project further.

For the Healthy Freelancer, a fitness app for freelancers, we applied various design solutions, including animations and a hierarchical color scheme.

It’s helpful to study the industry leaders and your niche rivals regarding the most valuable UX/UI and design fitness app features. The research will also supply ideas on how to monetize an application of your type .

Step 2: The features of your fitness app

The app’s features fall into three groups:

• Essential/must-have fitness features.
• Desired features, mainly depending on the specific app type.
• Features that may give your product a competitive advantage.

Generally, the features of a fitness app lication are as follows:

• Onboarding pages.

One more fitness app development example by Onix - Healthy Freelancer. Our team developed an intuitive fitness mobile app with custom design and branding. 

To guide your users through the functionality and features of the fitness app to help ensure users won’t become confused however intuitive and user-friendly the overall fitness app UI/UX design is. Onboarding also requires a unique approach for design and should be welcoming and as simple as possible.

• Gamification.

For a Healthy Freelancer app, Onix designers created the main character - Mike Maxter - to make the training process more engaging and personalized. 

Game mechanics found their way into various non-gaming apps, and fitness apps are no exception. Gamification integrated into fitness apps can help users overcome laziness and other challenges in their fitness journey.

• Visual tutorials.

Healthy Freelancer is one of the projects that Onix developed for sports and fitness industry. We managed to make easy and quick vizualization of fitness training. 

Visual tutorials, including videos or animation, are vital for fitness apps as some exercises may bring more harm than good if done incorrectly. Additionally, it may motivate users when seeing another person perform a strenuous exercise with confidence. 

Read Also: How to Implement AR in a Fitness App

• Functionalities for activity monitoring.

When integrated with a mobile device’s sensors and wearables, the application may monitor physical or other user activities (sleep patterns, etc.) .  This is essential for accurate data recording and progress tracking for exercise and activity tracking apps. Apple’s HealthKit and Google Fit API facilitate access to the health and fitness data collected on the iOS and Android platforms, respectively. Geolocation and mapping are required to count kilometers/distance user runs, walks, or cycles and visualize covered/training routes.

• Goals and progress tracking.

Whether your app tracks miles/kilometers run, exercises completed, calories burned, or any other parameters, all statistics should be easily accessible in an understandable format. For example, LiftSync accompanied by fitness wristbands allows comparing the progress of a whole team, individual members, and groups within a team. The users should be able to analyze results by weeks, months, years, or within a custom time range.

• In-App community.

To build a fitness app and a community around your fitness app, you can add community feeds where users can follow other users, fitness influencers, or trainers, share their results, join groups, find friends, or post updates. An in-app community feature will add more value to your app.

• User profile.  

The personal account may contain information about their age, weight, height, goals, preferences, etc. This info may also help your application offer the most relevant workout routine s, diet plans, goods, and other services.

• Payment screen (optional).

This is suitable for apps that have adopted Freemium or Subscription-based business models. 

These screens can be added to the onboarding canvas to introduce users to updating their experience and achieving better results faster.

• Social media integration.

Integrating social networks helps users register and log in faster and promotes social sharing, e.g., posting advice and achievements on Facebook. App users may also invite and challenge their friends, increasing customer engagement and spreading the word about your brand.

• Push notifications and pop-ups.

An application can send reminders of scheduled workouts or other notifications to keep users organized and continuously encourage them towards their goals. It can also display information or motivating pop-ups, e.g., ‘You have done better than 80% of our app users !’

• Application settings .

Beyond reading your app’s Terms and Conditions, users can define units, select the language, manage privacy settings, and more.

The desired features, besides the ones listed for the different fitness application types, may include:

• The educational content on fitness, health, nutrition, etc.
• Labels scanner for app users to easily research nutritional information about various foods
• Healthy recipes and a calorie calculator.

Unique social features, gamification, live video streaming , or even dating functionality may help your mobile fitness application stand out from the crowd. 

For example , people enjoy sharing their triumphs with other users. Your app may become a new Instagram or TikTok ‘star’ with users and dedicated followers. New vegans might appreciate the ability to order recommended foods right from the app. Kids may be motivated to explore treasure quests, follow cute animals, or compete against characters supplied by augmented reality .

When prioritizing application features, consider timeframe or budget limitations as well. 

For example , building a gym fitness app would be more challenging due to the necessity to integrate with wearables and devices at the gym. Pre-recorded video tutorials may involve costly coordination with outside professionals. Compared to other content formats, these may consume more resources during content preparation, infrastructure building, testing, and subsequent content management.

The technical documentation should describe all selected features. Technical product specifications include usage, platforms, and all other information mobile fitness app developers require . A defined scope of work will help you develop the project roadmap , plan resources, and secure a budget . 

Plan and begin content development as early as possible. After thorough research, you will assemble a great deal of text, audio, or video content, quality copy (possibly in several languages), photography, etc.

Once you have determined the product’s purpose, contents, and working principle, it’s time to think about fitness app monetization .

Step 3: Selection of the fitness app monetization method

Suppose you are developing a fitness app as a supplement or bonus to increase the value of sports equipment, clothing, shoes, nutrition, or membership in a gym chain. In this case, it’s perfectly fine to offer the application for free and pass on any monetization efforts. If you are interested in making a profit with it, multiple options are available.

Ads-based model

In-app advertising seems like the lesser of evils to many users, but it may be better when relevant goods or services are promoted, complementing your app users’ experiences . 

Along with receiving these commission fees, application publishers can benefit from valuable lead generation. Mobile app s can capture the contact information of app users interested in specific services or products. Sports clothing manufacturers or other interested companies can reward application owners for supplying this information.

In-app purchases

Many in-app purchases can be provided within a customized fitness app : more workouts, celebrities’ tutorials, healthy diet recipes, additional application functionalities, and more. 

You can also enable app users to purchase physical items directly from the app, e.g., sports equipment or foods. Health/fitness service providers can integrate in-app billing.

Freemium model

This model allows consumers to ‘try before you buy.’ They download a free version of the application with a limited set of basic features. They can pay for the premium feature set if they like it and want more, e.g., advanced fitness plans, more features, or remove ads. It’s a matter of carefully choosing which application features to provide free of charge and which ones to put into the paid set. The minimum free features should give users a taste of what your app can do, and premium features should complete the experience while being worth their money.

Sponsors and partnerships

This fitness app business model implies partnering with sports brands, gyms, experts, celebrities, etc. For example, fitness instructors and influencers can create valuable content and distribute it through your fitness app . If your partners endorse your app, there’s a solid chance their followers might download it.

Partnership with a big brand is a winning card in monetizing your mobile app , especially if you forge an integrated app experience.

These are only a few possible ways of monetizing your mobile app . Be creative and search for opportunities that may be unique to your product. For example, imagine your app enables users to design their workout routines, nutrition plans, or healthy eating challenges. You can arrange for the user-created content to be shareable with other users within the application for free or for a fee. If an app user earns money this way, your application will charge a percentage.

Step 4: UX and UI design.

  Market analysis and documented project requirements provide the basis for UX/UI designers to develop a user flow map, a clickable prototype, and a visual design of your mobile app .

Depending on the target audience’s needs, you may opt for minimalism or an inspirational design with flashy colors, images, and animations. Regardless, users should be able to perceive information easily and complete the tasks quickly. Use color coding and select the typeface to reduce the time needed to process information.

Step 5: Mobile app development

  To turn your ideas into a working prototype , you will need at least two fitness app developers : an iOS or Android mobile application developer and a back-end developer. If you are developing your product for both platforms, you will need three developers. There will also be a project manager and quality assurance (QA) staff.

Several factors are essential when selecting your mobile fitness trainer app developers :

• the developers’ expertise and years of experience
• experience in developing similar apps
• their hourly rates, which can vary dramatically depending on the geographical location
• the team’s cooperation practices and project management tools in place

Quality assurance takes up to 1/3 of the development time. Besides checking the code for bugs, QA engineers test whether all the features work correctly and evaluate the overall user experience.

Step 6: App launch, evaluation, and improvement

  Once your application is up and running, you can start monitoring the user base , set the key performance indicators, monitor the results, analyze the app performance, garner user feedback, and more. All of this information will help you understand whether the chosen app structure and monetization method are working the way you expected and make appropriate adjustments .

You will also need to update your application regularly. Always make sure there’s something irresistible that can keep your most consistent customers coming back for more. They should never feel like they’ve already used the app to its full potential. For example, a constant stream of new original content can convert new users into lifelong paying customers. Develop the features to entice the most enthusiastic users to spend as much money as necessary to advance in-app.

Step 7: Integrate your app with wearable devices

Most people are interested in tracking their fitness progress, and wearable devices offer an easy way to do this. By integrating your app with wearable devices, you can give users the ability to track their progress and see their results over time. This can help them stay motivated and engaged with your app.

In addition, integrating your app with wearable devices can also give you valuable data about your users' fitness levels and activity patterns. This information can help you improve your app and make it more effective for helping people reach their fitness goals.

If you are developing an app for use with a specific type of wearable device, it is important to consider the capabilities of that device when designing your app. For example, if you are developing an app for use with a fitness tracker, you will need to make sure that your app is able to track and store data about the user's activity level and progress.

And if you are developing an app compatible with smartwatch, you will need to design your user interface specifically for the small screen size of the watch.

Read also about fitness website development .

The fitness market features several types of apps and here they are. 

1. Health and fitness apps: These apps help users track their fitness goals, whether to lose weight, get in shape, or simply maintain a healthy lifestyle. Some popular health and fitness apps include Fitbit, MyFitnessPal, and Endomondo.

2. Workout apps: If you’re looking to get in shape or improve your fitness level, many workout apps can help you reach your goals. These apps often provide workout routines, fitness tracking, and motivation to help you stay on track. These can be run and walk tracking apps, swimming tracker apps, or any other activity. Some popular workout apps include 7 Minute Workout, Sworkit, and Nike+ Training Club.

3. Yoga and meditation apps: If you’re looking for a way to relax and de-stress, yoga and meditation apps can be helpful. These apps offer guided meditations and yoga classes that can help you unwind after a long day. Some popular meditation and yoga apps include Headspace, Calm, and Breathe.

4. Nutrition and diet apps: Eating healthy is integral to maintaining a fitness routine. Nutrition and diet apps can help you make better food choices and eat healthier meals. Some popular nutrition and diet apps include MyFitnessPal, Calorie Counter by FatSecret, and Fooducate.

5. Sleep tracking apps: Getting enough sleep is essential for overall health and fitness. Sleep tracking apps can help you track your sleep patterns and ensure that you’re getting the rest you need. Some popular sleep tracking apps include Pillow, Sleep Cycle, and Beddit.

Regarding fitness app development, a few key features are essential for the app to succeed. These features include:

1. A User Profile: This is where users can input their personal information, such as age, weight, height, etc. so that the app can generate customized workout and diet plans.

2. Fitness Tracking: This is perhaps the most critical feature of any fitness app. The app must be able to track the user's fitness progress and provide valuable data that can be used to improve their fitness level.

3. Goal Setting: A fitness app must allow users to set goals and track their progress towards those goals. This is a great way to motivate users to keep using the app and achieve their fitness goals.

4. Exercise Programs: A fitness app should offer exercise programs tailored to the user's fitness level and goals. These programs should be easy to follow and provide the user with a great workout.

5. Nutrition Tracking: A fitness app should also offer nutrition tracking. This is a great way to help users make better food choices and stay on track with their fitness goals.

6. Social Sharing: A fitness app should offer social sharing features. This allows users to share their fitness progress with friends and family, which can help to motivate them to keep using the app.

7. Customer Support: In case users have any questions or need assistance, customer support should be readily available.

Some additional features that could be included in a fitness app are:

- GPS tracking for outdoor workouts

- heart rate monitoring

- calorie counting and tracking

- macro tracking for those on specific diets

- message boards or forums for support and motivation from other users

- ability to create and track fitness goals

- compatibility with fitness trackers and devices

- customizable fitness plans

- meal planning and recipes

- challenges and badges to encourage continued use

- barcode scanner

- expert articles and tips on health and fitness.

Fitness App Development Cost: What to Expect 

The cost to develop a fitness app is closely tied to the cost of developers. To get to a solid base, it is crucial to determine your needs and requirements as clearly as possible (that’s why we did not discuss this question at the beginning of this article).

*Note that the table above shows some rough estimates by average Eastern European rate, covering both Android and iOS platforms. The type and complexity of an app will directly impact the development cost so that the total amount will differ. 

Aside from development stages and their costs, the following factors will significantly influence the final fitness app development cost:

• Web platform development if you haven’t one yet - so your staff can manage and update the app 
• Chosen functionality and its complexity 
• Number of features 
• Chosen tech stack 
• Scope of work 
• Experience of the chosen fitness application development company  
• Team composition and its development practices 
• Process consistency 
• Team location 

Design is yet another imperative element of your mobile fitness app. If users won’t like how it looks and feels initially, there is little chance they will continue to use it. 

The app’s structure should be straightforward, navigation intuitive, textual content and controls minimized, and the interface clean yet motivating. Each button should be easily accessible on devices with different screen sizes so that users can navigate through the application at the touch of one thumb while exercising. Allow exercises in a workout routine to switch automatically, but enable swiping too.

Go through every step of the process with no rush: from visualizing and wireframes to an interactive prototype. The prototype will help you see if the final design is uncluttered as it might distract users’ attention and experience, leaving them confused. Besides, the prototype can be checked on various devices with various screen resolutions.

At this stage, your app development backlog is divided into sprints, usually around two weeks each. The task of a project manager here is to prioritize tasks, monitor their progress, and update the backlog.

There are some vital basic design principles that are helpful if you're wondering how to create your own fitness app. These principles are:

• Battery consumption;
• Clear usability;
• Uncluttered buttons and CTAs;
• User goals and expectations.

Like any other software development process, health fitness app development can be very challenging, especially if these apps work with lots of user-generated data. Here’s a list of the most typical challenges:

• UX that clutters users’ ability to input data. The more time users spend separating the wheat from the chaff, the less they like using the app.
• Services that bring no value to your target audience. You may learn what is helpful to your users and what is not by collecting and analyzing their feedback.
• Unfinished wireframes. Trying to patch up elements of the app on the go can result in poor quality of the final product.
• Troubles with running on different platforms or rendering. Response design, alternative layouts, and deploying an application in independent packages can help save the day.
• Onboarding. Great onboarding lowers abandonment rates and strengthens user retention and user lifetime value.
• Forgetting to budget for contingencies. Keeping a slight margin over the estimated costs can be a lifesaver if unexpected expenditures arise.

Read also: Construction Mobile App Development

As you can see from the market statistics, the demand for fitness apps is real. People are actively looking for tips and guidance and prefer to use a mobile version when it comes to consuming services. 

How to develop a custom fitness app that puts you ahead of your competition?

The key is to resolve the chokepoints people encounter during their fitness journey.

Here is a list of some typical challenges people face when it comes to fitness and how a tailored solution can help to overcome them: 

#1. Lack of time and motivation

Busy schedules and household chores are not only killjoys, but they also consume a lot of time. Making time for exercising can become a reason to quit exercising entirely. At the same time, a fitness app can help people form a new healthy habit step by step.

#2. Fitness is in everything

People may assume that strenuous exercising is the best fitness activity. But riding a bike or even walking around the block counts, too. To remind them about these other opportunities, an app can have trackers for many activities with an option to turn on notifications to keep these activities regular.

#3. Inability to see the progress

People might quit exercising because they see little progress in their efforts. Your app can provide them with game-like functionality that will keep them aware of their milestones and motivated.

#4. Gym affordability

Some people lack motivation and time but also a budget to spare on the gym. An app can provide them with a cost-effective plan.

#5. Coach-on-demand

Not everyone can afford a personal trainer, but an ‘on demand’ option to help with some of the biggest questions in an app (through text, audio, or video chat) can be a game-changer for both your users and your app’s popularity.

Looking for a reliable  fitness app development partner ? Onix has over 20 years of software development experience, fitness including custom mobile app development for Android and iOS and wearables. 

Our experts provide a broad range of development services from A to Z for startups, small and medium-sized businesses worldwide. We can execute your fitness app project according to approved requirements and within your budget. Onix can also assist with leveraging the most suitable, up-to-date technologies as the changing market or your business objectives may demand.

Check our experience in fitness mobile application development : 

• Phlex is a new swimming workout app that was founded by a team of experienced swimmers and coaches. The app aims to help users improve their swimming technique and performance. 

For this project, Onix worked on upgrading the old iOS codebase and developing a new Android app from scratch. Our experts did an expert job on redesigning the app’s interface and user experience. Our design solutions were mainly focused on attracting and retaining users by easy-to-use and appealing interface.

Apart from intuitive mobile app development and design, we created an Apple Watch companion tracking app. We also worked on convenient synchronization of data between the app and wearable devices. Now, Phlex is a reliable, well-performing mobile application that brings efficiency and fun to swimming workouts.

• Healthy Freelancer is an application that Onix made, which illustrates user-friendly and intuitive health and fitness app design . Its well-thought-out UX design makes the user experience feel uninterrupted and complete. Onix created the app for people who work from home, have a sedentary lifestyle, and often forget or neglect healthy habits and exercise.

• LiftSync's uniqueness in the crowded market of fitness apps lies in the fact that it targets teams as a whole. It is a project made literally from scratch since the client had only a basic idea when our collaboration began. There are two versions of the app: for staff and athletes. Both support full metrics for teams and individual athletes, which allows for following their progress. Among the critical features of LiftSync are workout metrics analytics, workout management, and a social component that can broadcast messages to teams or groups.

Physical fitness, health, and lifestyle awareness is a growing trend, and mobile applications that deliver fitness- and health-related services to users are increasingly popular. Fitness app s may help users lose weight, embrace healthy habits, reach individual nutrition goals, maintain better physical and emotional health , and more.

Increasing consumer awareness combined with technology advances and growing demand from emerging economies provides numerous growth opportunities in the global industry of fitness applications in the coming years.  All in all, if you want to know how to make a fitness app that will leave your competitors behind you came to the right place.

Starting with a mobile app MVP helps save money and test the idea without spending too much effort and resources. Onix is here to help you make the most of your idea.

How to choose the best fitness app development company?

Consider the following factors when choosing development partner for your fitness project:

1. Company size and experience:

The first factor to consider is the size and experience of the company. Make sure that the company you are choosing is large enough to handle your project. The company should also have enough experience in developing fitness apps.

2. Company portfolio:

The second factor to consider is the company's portfolio. Check the company's past work to see if they have developed any fitness apps. This will give you an idea about the company's capabilities.

The third factor to consider is the cost of the project. Get quotes from different companies and compare them. 

4. App development process:

The fourth factor to consider is the app development process. Make sure that the company you are choosing has a well-defined app development process. The company should be able to provide you with a detailed plan of how they will develop your app.

Can you make money with a fitness app?

Yes, it is possible to make money with a fitness app. Revenue streams can include subscription fees for premium content, in-app purchases, partnerships with fitness brands, and advertising. Success often depends on providing valuable features, engaging content, and effective marketing to attract and retain users.

Why are fitness apps successful?

Fitness apps can be successful for several reasons:

• Convenience: Users appreciate the convenience of accessing personalized workout routines and nutrition plans anytime, anywhere, eliminating the need for a physical gym or trainer.
• Personalization: Successful fitness apps often offer personalized experiences, tailoring workouts and nutrition advice to individual goals, fitness levels, and preferences.
• Motivation and Engagement: Incorporating features like goal tracking, progress monitoring, and social elements can boost motivation and keep users engaged, enhancing their overall experience.
• Accessibility: Accessibility to a wide range of workouts, including various fitness levels, styles, and durations, caters to a broader audience and ensures inclusivity.
• Technological Integration: Integration with wearable devices and sensors allows users to track their progress more accurately, providing real-time data and enhancing the overall user experience.
• Community Building: Creating a sense of community through forums, challenges, or social features fosters a supportive environment, encouraging users to stay committed to their fitness goals.

Related articles

How to Build a Fintech Mobile App: Must-Have Features and Costs

How to Build an MVP for a Fitness Application

What Fitness Tech Trends Will Emerge in the Coming Years

How to Build Fitness Website: Features, Best Practices & Cost

How to Create a Run And Walk Tracking App from Scratch in 2024

Mental Health App Development: Features, Tech Stack & Cost

Never miss a new blog post from us, join us now and get your free copy of "software development cost estimation", this pricing guide is created to enhance transparency, empower you to make well-informed decisions, and alleviate any confusion associated with pricing. in this guide, you'll find:.

70+ Online Fitness Business Ideas in 2024

Read our huge list of the best online fitness business ideas: from launching a subscription-based workout platform, to developing a fitness app, and much more.

Learning how to start an online fitness business from scratch isn’t as hard as it sounds, and it offers a wealth of opportunities for engaging with clients and creating diverse revenue streams. There are tons of fitness business ideas we will cover below, from offering virtual personal training sessions and nutrition coaching to selling branded fitness merchandise and hosting wellness retreats, the digital landscape allows for creativity and scalability.

With Exercise.com, you can make money from fitness in various ways: fitness professionals can manage their business, accept payments, do online booking, host exercise videos, and sell workout plans online , all through a custom-branded fitness app , making these ideas not only viable but also professionally executable. With the best white label fitness app software and the best apps for online fitness coaches , you can put your very own fitness brand front and center.

The fitness industry has experienced a major shift in recent years, with more and more people turning to online platforms to meet their fitness goals. This rise in online fitness has created a lucrative business opportunity for those who are passionate about health and wellness and have the drive to succeed in the digital world. In this article, we will explore the world of online fitness and discuss various fitness business ideas online that can help you tap into this booming industry, and get started finding the most profitable fitness business models .

Discover the top online fitness business ideas to start your own successful venture. Then be sure to check out the best software for gyms , the best software for personal trainers , and the best software for fitness influencers so you can get to work growing your fitness business!

Get a demo now!

Best Online Fitness Business Ideas: Top 10

Here are the top 10 best online fitness business ideas you can start today! And, we’ve got plenty more down below, so keep reading!

• Virtual Personal Training : Provide one-on-one fitness coaching through video conferencing. Exercise.com’s platform allows for personalized client management and training session scheduling.
• Online Group Fitness Classes : Host live group workouts for activities like yoga or HIIT. Exercise.com supports live streaming and on-demand video content.
• Fitness Webinars and Workshops : Educate clients on various health and fitness topics. Exercise.com can be used to schedule and promote these educational sessions.
• Subscription Workout Plans : Offer monthly workout plans with different focus areas. Exercise.com’s software enables trainers to sell and distribute these plans easily.
• Nutrition Coaching Services : Create diet plans and offer guidance on healthy eating. Exercise.com allows integration of nutrition guidance as part of client tracking.
• Online Fitness Challenges : Run challenges that encourage participants to achieve specific fitness goals. Exercise.com’s platform can start a fitness challenge online , track progress, and manage competitions.
• Fitness E-books and Guides : Write and sell informational products on fitness and health. Exercise.com can be used to sell these digital products directly.
• Exercise Equipment Sales : Retail fitness equipment that clients can use at home. Exercise.com’s e-commerce capabilities facilitate the sale of physical goods.
• Health and Wellness Podcast : Start a podcast discussing fitness trends, tips, and interviews with experts. Exercise.com can help promote this content across your client base.
• Branded Fitness Apparel : Sell clothing and accessories with your fitness brand’s logo. Exercise.com’s platform can host an online store for your branded merchandise.

These ideas leverage the power of digital technology to reach clients in various ways, providing flexibility and innovation in the fitness industry. Exercise.com’s comprehensive suite of tools can help fitness professionals execute these ideas effectively, offering a seamless experience for both the business owner and the clients.

• How to Run a Fitness Challenge
• How to Run a Fitness Challenge Online
• Virtual Fitness Challenge Ideas
• Best Fitness Challenge Software
• Fitness Challenge Ideas for a Gym
• Best Personal Trainer Challenge Ideas for Clients
• Fitness Challenge Template

Online Fitness Business Ideas Leveraging Technology

• Wearable Fitness Tech Integration : Offer services that integrate with clients’ wearable technology to track and improve their workouts.
• AI-Powered Fitness Coaching : Use artificial intelligence to create personalized training programs and provide real-time feedback.
• Mobile Fitness App Development : Develop a niche fitness app for specific workout styles or demographics.
• Online Fitness Gamification : Create a platform that uses game design elements to motivate and engage users in physical activity.
• Virtual Fitness Progress Tracking : Develop a system for clients to visually track their fitness progress online.
• Fitness Augmented Reality Experiences : Create AR workouts where users can exercise in various virtual settings.
• Telefitness Health Consultations : Provide health and fitness consultations through telehealth services.
• Online Fitness Equipment Setup Consultation : Assist clients in setting up their home gym with the right equipment through virtual consultations.
• Fitness App for Specialized Diets : Create an app that offers workout routines tailored to specific dietary needs.
• Online Streaming Fitness Tech Support : Offer technical support services for clients setting up their home workout streaming setups.
• How to Make a Fitness App
• Fitness App Name Ideas
• What makes a fitness app successful?
• Fitness App Statistics

Want your own fitness app?

Online Fitness Business Ideas for Community Building

• Virtual Fitness Clubs : Create online clubs for specific fitness interests, facilitating community and regular virtual meetups.
• Fitness Challenge Apps : Develop an app that hosts regular fitness challenges to foster a sense of community and friendly competition.
• Online Support Groups for Fitness Goals : Offer moderated online support groups for people with specific fitness goals.
• Fitness Pen Pals : Pair up individuals who can motivate each other and share experiences through their fitness journey.
• Virtual Fitness Buddy Matching Service : A service that matches individuals with workout partners or accountability buddies.
• Online Fitness Mastermind Groups : Organize paid mastermind groups for fitness professionals to share strategies and support.
• Fitness Community Event Planning : Plan and host virtual fitness events and expos with guest speakers and fitness brand showcases.
• Online Fitness Book Clubs : Start book clubs that focus on fitness and wellness literature, with virtual meetups to discuss each read.
• Fitness Mentorship Programs : Connect experienced fitness professionals with newcomers for mentorship opportunities.
• Virtual Fitness Retreats : Host online retreats with a mix of live workouts, workshops, and community-building activities.

Low Cost Online Fitness Business Ideas

• Outdoor Virtual Bootcamps : Stream outdoor bootcamp sessions that clients can follow from their own outdoor spaces.
• Home-Based Fitness Challenges : Design challenges that require minimal to no equipment, focusing on bodyweight exercises.
• Virtual Race Coordination : Organize virtual races where participants can run in their location and report results online.
• Fitness Accountability E-Coaching : Offer email-based coaching for accountability and motivation at a lower cost than full coaching services.
• Fitness Freelance Writing : Write articles, blog posts, and content for fitness websites and magazines.
• Online Fitness Consulting : Provide consulting services for individuals or gyms looking to improve their fitness offerings.
• DIY Fitness Crafting and Selling : Create and sell digital guides on making homemade fitness equipment.
• Fitness Video Editing Services : Offer video editing for fitness professionals who need polished content for their online platforms.
• Virtual Fitness Class Choreography : Sell choreographed routines to fitness instructors teaching dance or aerobic classes.
• Fitness Newsletter Publishing : Start a newsletter that delivers weekly fitness tips, recipes, and workouts to subscribers.

These categories tap into the growing intersection of fitness, technology, and community, reflecting the evolving landscape of the fitness industry. They cater to a wide audience, from tech enthusiasts and community-focused individuals to those seeking budget-friendly fitness solutions. Each idea has the potential to be enhanced by the features offered on the Exercise.com platform, particularly when it comes to tracking progress, managing communities, and delivering content.

Starting a small business in the online fitness industry can be both exciting and rewarding. Here are several ideas tailored for small business ventures that can be managed online, with a focus on niches that have a strong potential for growth and customer engagement.

Online Fitness Small Business Ideas

• Personalized Yoga Instruction : Offer one-on-one yoga sessions tailored to individual needs and live-streamed to clients.
• Fitness Accountability Coaching : Provide a service that pairs clients with a coach to keep them accountable for their fitness goals.
• Online Martial Arts Academy : Teach martial arts techniques and forms through live classes or a subscription-based content library.
• Virtual Pilates Studio : Run Pilates classes for various skill levels, utilizing minimal equipment for home workouts.
• Online Dance Fitness : Create a series of dance workout videos that customers can follow from the comfort of their homes.
• Strength Training for Beginners : Offer a program specifically designed for those new to strength training, focusing on form and safety.
• Post-Rehab Exercise Programs : Develop exercise programs for clients who are transitioning from physical therapy to regular fitness routines.
• Fitness Program for Busy Professionals : Tailor short, high-intensity workouts for professionals with limited time.
• Virtual Triathlon Training : Provide coaching for triathlon participants, including schedules, nutrition advice, and virtual check-ins.
• Mindfulness and Movement Classes : Combine mindfulness meditation practices with gentle movement exercises.
• Cycling Coach Services : Offer virtual cycling coaching and training programs for cycling enthusiasts of all levels.
• Online Kettlebell Workshops : Teach kettlebell techniques and workouts through a series of online workshops.
• Fitness Video Production Consulting : Help fitness professionals produce high-quality workout videos for their clients.
• Virtual Group Fitness for Corporates : Provide group fitness sessions as part of corporate wellness programs.
• Online Fitness for Special Populations : Specialize in fitness programs for groups with specific needs, such as seniors or prenatal clients.
• Digital Fitness Product Reviews : Start a blog or YouTube channel focused on reviewing fitness products and supplements.
• Mobile App for Outdoor Workouts : Develop an app that guides users through outdoor workouts in parks or urban areas.
• Virtual Reality Fitness Classes : Create immersive fitness classes that can be accessed through VR headsets.
• Online Health and Fitness Magazine : Publish a digital magazine with articles, interviews, and workout routines.
• Fitness Challenge App Development : Build an app that hosts monthly fitness challenges with leaderboards and rewards.
• Nutrition Plan Generator : Develop software that creates personalized nutrition plans based on user input.
• Home Gym Design Service : Offer virtual consultations to help clients design and equip their home gyms.
• Fitness Equipment Repair Tutorials : Provide online guides and tutorials for repairing common fitness equipment.
• Online Wellness Coaching Certification : Create a certification program for wellness coaching, including course materials and exams.
• Virtual Obstacle Course Race Training : Coach clients on how to prepare for obstacle course races with tailored workout plans.

These small business ideas are designed to leverage the power of the internet to reach a broad audience and can be operated from home with minimal overhead costs. They cater to various interests within the fitness realm, from traditional workouts to the latest trends like VR fitness classes. For entrepreneurs in the fitness industry, platforms like Exercise.com can be instrumental in bringing these ideas to life by providing the necessary tools to manage clients, host classes, track progress, and process payments, all within a custom-branded app.

The Rise of Online Fitness: Why It’s a Lucrative Business Opportunity

Traditional brick-and-mortar gyms and fitness studios have their limitations. They require a physical location, which comes with hefty rent and overhead costs. Online fitness, on the other hand, allows you to reach a global audience without the need for a physical space. With the advent of high-speed internet and the proliferation of smartphones, people now have access to fitness programs, workout routines, and personal trainers right at their fingertips.

This convenience factor, coupled with the growing popularity of health and fitness, has made online fitness a highly lucrative business opportunity. By offering your expertise and services online, you can reach a wider audience, cater to people with different fitness goals and preferences, and generate a substantial income.

One of the key advantages of online fitness is the ability to provide personalized and tailored workout plans. With the use of technology, fitness professionals can gather data and information about their clients’ goals, preferences, and fitness levels. This allows them to create customized workout routines that are specifically designed to help individuals achieve their desired results. Personalization is a major selling point for online fitness programs, as it provides a more individualized approach compared to traditional gym settings.

In addition to personalized workout plans, online fitness platforms also offer a wide range of resources and tools to support individuals on their fitness journey. These resources can include instructional videos, nutritional guidance, progress tracking, and community support. By providing comprehensive support and guidance, online fitness programs create a holistic approach to health and wellness, which is highly appealing to individuals looking for a convenient and all-encompassing fitness solution.

Starting an Online Fitness Business: Step-by-Step Guide

If you’re ready to jump into the world of online fitness, there are several steps you need to take to set up a successful business. First and foremost, you need to identify your target audience and determine the niche you want to focus on. Do you want to cater to beginners looking to lose weight? Or perhaps you prefer to work with athletes and fitness enthusiasts who want to take their training to the next level. Knowing your target audience will help you tailor your programs and marketing efforts accordingly.

Next, you need to create a brand that resonates with your target market. This involves choosing a catchy and memorable name, creating a visually appealing logo, and developing a strong brand identity that sets you apart from your competitors. Remember, in the crowded space of online fitness, a strong brand can make all the difference.

Once you have identified your target audience and created a strong brand, it’s time to develop your online presence. This includes building a professional website that showcases your services, programs, and testimonials from satisfied clients. Make sure your website is user-friendly and optimized for mobile devices, as many people access fitness content on their smartphones or tablets.

In addition to your website, you should also establish a presence on social media platforms that are popular among your target audience. This will allow you to engage with potential clients, share valuable content, and promote your services. Consider creating a content strategy that includes regular blog posts, videos, and live workouts to keep your audience engaged and interested in what you have to offer.

Choosing the Right Niche for Your Online Fitness Business

Choosing the right niche is crucial for the success of your online fitness business. While it may be tempting to try to cater to a broad audience, it’s often more effective to specialize and focus on a specific niche. This allows you to position yourself as an expert in that area and attract a dedicated following. Consider your own passions, expertise, and the needs of your target audience when deciding on a niche. Are you an expert in yoga, high-intensity interval training (HIIT), or functional fitness? Find your niche and become the go-to authority in that area.

Leveraging Social Media Platforms to Grow Your Online Fitness Business

Social media has become an integral part of our daily lives, and it can also be a powerful tool for growing your online fitness business. Platforms like Instagram, Facebook, and YouTube provide you with the opportunity to showcase your expertise, connect with your audience, and promote your programs and services.

To effectively leverage social media, you need to develop a strong social media strategy. This involves creating engaging and informative content, utilizing relevant hashtags to increase your reach, and engaging with your followers through comments, likes, and shares. Building a community around your brand is essential for long-term success in the online fitness industry.

Creating Engaging and Effective Online Fitness Programs

At the core of any successful online fitness business are engaging and effective programs. Your goal is to provide value to your clients and help them achieve their fitness goals. This requires careful planning and attention to detail.

When creating your online fitness programs, consider the specific needs and goals of your target audience. Develop workouts that are challenging yet achievable, provide clear explanations and demonstrations, and incorporate elements of variety and progression. Additionally, consider offering additional resources such as meal plans, educational materials, and regular check-ins to keep your clients motivated and engaged.

Building Your Brand: How to Establish Credibility in the Online Fitness Industry

Establishing credibility is crucial in the online fitness industry. With competition growing exponentially, it’s essential to differentiate yourself and build trust with your audience. One of the best ways to do this is by positioning yourself as an authority in your field.

You can establish credibility by sharing your knowledge and expertise through blog posts, articles, and videos. Offer valuable insights, tips, and advice that demonstrate your expertise and show that you genuinely care about helping others achieve their fitness goals. Additionally, consider obtaining certifications and credentials that further validate your expertise and differentiate you from others in the industry.

Monetizing Your Online Fitness Business: Strategies for Success

While helping others should be your primary motivation, monetizing your online fitness business is essential for its sustainability. There are several strategies you can employ to generate income from your online fitness programs:

1. One-on-One Coaching: Offer personalized training and coaching sessions to clients who prefer individual attention and guidance.

2. Subscription-Based Model: Create a monthly or yearly membership that provides access to exclusive content, workouts, and resources.

3. E-Books and Digital Products: Develop and sell e-books, workout guides, meal plans, and other digital products that provide value to your audience.

4. Affiliate Marketing: Partner up with other fitness brands and promote their products and services to earn a commission on each referral.

5. Online Courses and Workshops: Create in-depth online courses and workshops that dive deeper into specific fitness topics and charge a fee for access.

The Importance of Quality Content in Growing Your Online Fitness Business

Quality content is the backbone of any successful online fitness business. Whether it’s blog posts, videos, or social media posts, consistently delivering valuable and engaging content is key to attracting and retaining an audience.

Investing time and effort into creating high-quality content will establish your credibility, attract a loyal following, and ultimately boost your business growth. Remember to focus on providing practical tips, sharing success stories, and addressing the common challenges your target audience faces in their fitness journey.

Utilizing Email Marketing to Drive Sales and Engagement in Your Online Fitness Business

Email marketing is a powerful tool for driving sales and engagement in your online fitness business. It allows you to directly communicate with your audience and nurture relationships with potential clients.

To effectively utilize email marketing, start by building an email list capturing leads through your website, social media platforms, and opt-in forms. Once you have an email list, segment your audience based on their interests and preferences, and send targeted emails with personalized content and offers. This approach ensures that you are delivering relevant content to your subscribers, increasing the likelihood of conversions.

Incorporating Virtual Personal Training into Your Online Fitness Business Model

Virtual personal training is gaining popularity as more people look for individualized workout programs and coaching from the comfort of their homes. Incorporating virtual personal training into your online fitness business model can be an excellent way to cater to those clients who prefer one-on-one attention.

Through video conferencing platforms, you can provide personalized training sessions, conduct assessments, and offer real-time guidance and motivation. Make sure to invest in good-quality recording and communication equipment to ensure a smooth and professional experience for your clients.

Harnessing the Power of Influencer Marketing in the Online Fitness Industry

Influencer marketing has taken the digital world by storm and can be an effective strategy for growing your online fitness business. Collaborating with fitness influencers who have a large and engaged following can expose your brand to a broader audience and help you gain credibility in the industry.

When selecting influencers to partner with, make sure they align with your brand values and target audience. Reach out to them with a well-crafted proposal, outlining how your collaboration can benefit both parties. This could involve offering free access to your programs or services, sponsoring their content, or creating joint ventures that mutually benefit both businesses.

Developing a Strong Customer Acquisition Strategy for Your Online Fitness Business

Acquiring and retaining customers is a vital component of any successful business. In the online fitness industry, developing an effective customer acquisition strategy is crucial to stand out from the competition and ensure the growth of your business.

Start by defining your target audience and understanding their needs and pain points. Tailor your marketing efforts to address these specific needs and position your programs or services as the solution. Utilize a mix of content marketing, social media advertising, and partnerships to increase your brand visibility and attract your ideal customers.

Scaling Your Online Fitness Business: Tips for Expansion and Growth

Once you have established a solid foundation and achieved initial success, it may be time to think about scaling your online fitness business. Scaling allows you to reach a larger audience, increase revenue, and make a more significant impact on people’s lives.

To scale your business successfully, consider the following tips:

1. Automate Processes: Invest in technology and systems that automate time-consuming tasks, such as scheduling, payment processing, and content delivery.

2. Delegate and Outsource: Identify tasks that can be delegated or outsourced to free up your time to focus on high-value activities.

3. Continuously Innovate: Stay updated with the latest trends and industry developments to ensure your programs and services remain relevant and stay ahead of the competition.

4. Collaboration and Partnerships: Form alliances with complementary businesses in the fitness industry to expand your reach and offer more comprehensive solutions to your clients.

Staying Ahead of the Competition in the Competitive World of Online Fitness

The online fitness industry is becoming increasingly competitive, and staying ahead of the competition is crucial for long-term success. Here are a few strategies to help you maintain a competitive edge:

1. Stay Updated: Continuously educate yourself on the latest fitness trends, research, and technology to ensure you are offering cutting-edge programs and services.

2. Maintain Excellent Customer Service: Provide exceptional customer service by promptly responding to inquiries, addressing concerns, and going above and beyond for your clients.

3. Foster a Community: Create an engaged and supportive community around your brand by actively interacting with your audience, facilitating discussions, and providing valuable resources.

4. Monitor Competitors: Keep a close eye on your competitors’ offerings, pricing strategies, and marketing efforts. Use this information to differentiate yourself and fill any gaps in the market.

The world of online fitness offers a plethora of opportunities for aspiring entrepreneurs. By following these tips and strategies, you can establish a successful online fitness business that not only helps people achieve their fitness goals but also allows you to live a life of passion and purpose. So, dive in, be persistent, and embrace the limitless potential of the online fitness industry!

How do you start an online fitness business?

To start an online fitness business, identify your niche, create a business plan, obtain necessary certifications, and establish an online presence through a website and social media. Utilizing a platform like Exercise.com can be invaluable, as it offers a comprehensive solution to manage your business, accept payments, host exercise videos, sell workout plans, and conduct online fitness coaching, all through a custom-branded app.

Read More: How to Start a Fitness Business from Home

How can I make money in online fitness?

You can make money in online fitness by offering virtual personal training, selling workout plans, hosting online fitness classes, offering nutrition coaching, and creating fitness-related content for platforms like YouTube or a blog. Exercise.com’s software solution can streamline these services, allowing for efficient management, payment processing, and online booking.

Read More: How to Make Money in Fitness

What kind of fitness business should I start?

The kind of fitness business you should start depends on your expertise and market demand. Options include online personal training, fitness coaching for specific demographics, nutritional consulting, or creating and selling fitness content. Exercise.com can support various business models with features like workout plan sales, video hosting, and client management tools.

Read More: Fitness Business Ideas

How do I make my fitness website successful?

To make your fitness website successful, ensure it is user-friendly, provides valuable content, integrates with social media, and offers online booking and payment options. Utilizing a platform like Exercise.com can enhance your website’s effectiveness by offering a custom-branded app and tools for managing your fitness business and engaging clients.

How do I get online fitness clients?

To get online fitness clients, leverage social media marketing, create engaging online content, offer free trials or workshops, and network within fitness communities. Platforms like Exercise.com can aid in client acquisition through its marketing tools and ability to provide a professional, branded online presence.

Read More: How do I get online fitness clients?

Are online fitness businesses profitable?

Online fitness businesses can be profitable, especially with low overhead costs and the ability to reach a global audience. Success depends on effective marketing, quality services, and client retention. Exercise.com’s all-in-one software solution can help maximize profitability by streamlining business operations and enhancing client engagement.

Read More: How profitable is online fitness coaching?

What are passive income ideas for fitness?

Passive income ideas for fitness include selling pre-recorded workout videos, online courses, e-books, workout plans, and affiliate marketing for fitness products. Exercise.com can facilitate these passive income streams by providing a platform to host and sell digital content and integrate with e-commerce solutions.

Read More: Fitness Passive Income

How much do online fitness influencers make?

The income of online fitness influencers varies widely based on their following, engagement rates, and monetization strategies, such as sponsorships, merchandise sales, and paid content. Some can make from a few hundred to tens of thousands of dollars per month.

• Fitness Influencer Typical Income
• How much do fitness influencers make with 100k followers?
• Richest Fitness Influencers

How profitable are fitness apps?

Fitness apps can be quite profitable, especially those with unique offerings, strong branding, and effective monetization strategies like subscriptions, in-app purchases, and advertising. Profitability depends on user acquisition, retention, and ongoing development.

Read More: How profitable are fitness apps?

What is the most profitable fitness niche?

The most profitable fitness niche can vary, but areas like personalized online coaching, specialized fitness programs (e.g., for seniors, prenatal, weight loss), and wellness coaching are often lucrative due to their targeted approach and client demand.

Read More: Most Profitable Fitness Business Models

How do I start a fitness startup?

To start a fitness startup, identify a unique value proposition, conduct market research, develop a business plan, secure funding if necessary, and build a strong online presence. Utilize platforms like Exercise.com for their comprehensive tools in managing and scaling your business.

Read More: How to Start a Fitness Business

What type of gym is more profitable?

The most profitable type of gym often focuses on a specific niche or offers specialized services such as boutique fitness studios, CrossFit boxes, or gyms with high-end amenities and personalized coaching. Profitability is enhanced by strong community engagement and high-value offerings.

Read More: How profitable is owning a gym?

• How profitable is online fitness coaching?

Online fitness coaching can be very profitable due to low overhead costs and the ability to reach a wide audience. Profit depends on the coach’s expertise, marketing skills, and ability to retain clients. Platforms like Exercise.com can increase profitability by streamlining client management and service delivery.

How do I start an online fitness app?

To start an online fitness app, define your target audience, decide on the app’s features and content, choose a development approach (custom or platform-based), and plan your marketing and monetization strategy. Utilizing a platform like Exercise.com can simplify this process by providing a customizable app tailored to your business needs.

Read More: How to Make a Fitness App

How do online fitness coaches get clients?

Online fitness coaches get clients by building a strong online presence, leveraging social media, offering free content or trials, networking, and gathering client testimonials. Exercise.com can aid in client acquisition through its marketing and client management tools, making it easier to attract and retain clients.

Read More: How do online fitness coaches get clients?

How do I start a fitness app business?

To start a fitness app business, research the market, define your niche, plan your app’s features, develop the app (either custom or through a platform), and execute a strategic marketing plan. Exercise.com can provide a solid foundation with its customizable app platform, facilitating business operations and client engagement.

How can Exercise.com help me with my online fitness business?

Exercise.com is an ideal solution for fitness professionals looking to run their entire business online. It offers tools for business management, online booking, payment processing, hosting exercise videos, and selling workout plans. Its custom-branded fitness app facilitates running online fitness coaching, making it a comprehensive, professional solution for your fitness business needs. Booking a demo with Exercise.com is a great way to explore how it can specifically benefit your business.

Related Posts

• Sweat Equity: fitness x business
• 70+ Fitness Contest Ideas in 2024
• Fitness Business Association Review (2024)
• How to Grow a Fitness Business Online in 2024
• 15 Best Fitness Business Blogs in 2024
• Where to Buy Gym Equipment for Your Fitness Business in 2024
• Association of Fitness Studios Review (2024)
• Money Movers Online Business Manager
• How much does it cost to start an online fitness coaching business?
• Top 10 Fitness Industry Billionaires in 2024
• How to Start an Online Fitness Business in 2024

How To Create a Fitness Coach App Business Plan: Checklist

By alex ryzhkov, resources on personal fitness coach app.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog! Are you a personal fitness coach looking to revolutionize the way you connect with and support your clients? Or perhaps you're an aspiring entrepreneur with a passion for fitness and technology? Either way, you've come to the right place! In today's fast-paced world, where health and fitness have become a top priority for many, the demand for accessible and personalized workout solutions has skyrocketed.

In fact, according to Statista, the global fitness app market was valued at $4.4 billion in 2020, with a projected annual growth rate of 21.6% from 2021 to 2026. This exponential growth indicates the immense potential and profitability of creating a personal fitness coach app.

However, developing a successful fitness app requires careful planning and execution. To help you navigate through the process, we have created a comprehensive nine-step checklist that will guide you through every crucial stage of creating a business plan for your personal fitness coach app.

Ready to get started? Let's dive into the details!

• Identify your target market and determine their specific needs
• Conduct thorough market research and analyze your competition
• Define the unique value proposition of your app
• Establish a pricing strategy and revenue model
• Determine the necessary resources and funding requirements
• Develop a strategic marketing and customer acquisition plan
• Outline the features and functionality of your app
• Create a financial forecast and projections
• Validate your business concept and gather feedback from potential users

By following these steps, you'll be well on your way to creating a successful personal fitness coach app that meets the needs of your target market while standing out in the competitive landscape. So, let's roll up our sleeves and start transforming your app idea into a thriving business!

Identify Target Market And Determine Their Needs

Before developing a business plan for your Personal Fitness Coach App, it is crucial to identify your target market and understand their needs. By doing so, you can tailor your app to meet their specific requirements and increase the chances of its success.

To identify your target market, consider factors such as age, gender, location, and fitness goals. For example, your app might cater to young adults aged 18-30 who are looking to build muscle and increase their overall fitness levels.

Once you have identified your target market, it is essential to determine their needs. Conduct research, surveys, or interviews to gather valuable insights into what your potential users are looking for in a fitness coach app.

Tips for identifying target market and determining their needs:

• Research existing market data: Look for industry reports, statistics, and trends that highlight the preferences and needs of your target market.
• Define user personas: Create fictional personas that represent your target market. Include details such as age, occupation, fitness goals, and pain points.
• Engage with potential users: Conduct surveys, interviews, or focus groups to gather direct feedback from individuals who fit your target market criteria.
• Analyze competitors: Study your competitors' target market and identify any gaps or unmet needs in the market that your app can address.
• Consider market segmentation: Depending on the size and diversity of your target market, you may need to segment it into subgroups with specific needs and preferences.

By thoroughly understanding your target market and their needs, you can create a business plan that revolves around providing them with a personalized and valuable fitness coaching experience through your app.

Conduct Market Research And Analyze Competition

Conducting market research is crucial before launching a personal fitness coach app. This step involves gathering information about the target market, including their demographics, preferences, and current fitness trends. Market research allows you to understand your potential customers better and tailor your app's features and marketing efforts accordingly.

During the market research process, it is essential to analyze the competition in the personal fitness coach app market. Identify who your competitors are, what services they offer, and how they differentiate themselves. Understanding their strengths and weaknesses helps you position your app effectively and design unique features to stand out.

• Utilize online surveys and interviews to collect valuable insights from your target market.
• Explore fitness blogs, forums, and social media platforms to gather opinions and identify pain points.
• Consider using market research tools and platforms to access industry reports and data.
• Conduct competitor analysis by exploring their websites, app reviews, and social media presence.
• Identify gaps in the market that your app can fill, and focus on providing unique value to your target audience.

Market research and competitor analysis provide a comprehensive understanding of the personal fitness coach app landscape. This information empowers you to make informed decisions while developing and marketing your app, ensuring its success in a highly competitive market.

Define The Unique Value Proposition Of The App

In order to stand out in the crowded fitness app market, it is crucial to define a unique value proposition for your personal fitness coach app. This proposition should clearly articulate the benefits and advantages that set your app apart from the competition and resonate with your target market.

Understanding the needs and pain points of your target market is the first step in defining your unique value proposition. Take the time to thoroughly research your target audience and identify their specific fitness goals, challenges, and motivations. This will enable you to tailor your app's features and functionality to address their needs directly.

Once you have a clear understanding of your target market, consider what makes your app different, innovative, or better than existing solutions . This could be advanced technology, such as artificial intelligence or machine learning algorithms, that allows for personalized workout plans and real-time feedback. It could also be the inclusion of virtual workout classes or a vibrant support community for added motivation and accountability.

A unique value proposition is not just about being different, it is about delivering tangible benefits to your users. Highlight how your app solves their fitness challenges, saves them time and money, or improves their overall experience. Focus on the key benefits that make your app indispensable for achieving their fitness goals.

• Conduct competitive analysis to identify gaps in the market and uncover opportunities for differentiation.
• Consider conducting user surveys or focus groups to gather feedback on what features or benefits potential users find most valuable.
• Continuously monitor the market and stay updated on industry trends to ensure your unique value proposition remains relevant.

Defining the unique value proposition of your personal fitness coach app is the foundation for attracting and retaining users. It should serve as the guiding principle for all aspects of your business plan and marketing strategies. By clearly articulating the benefits and advantages of your app, you will be able to effectively differentiate yourself from the competition and position your app as the go-to solution for individuals seeking to improve their fitness levels.

Establish Pricing Strategy and Revenue Model

Setting a clear pricing strategy and revenue model is crucial for the success of your Personal Fitness Coach App. It not only determines how much you will charge your customers, but also how you will generate revenue to sustain your business. Here are some important considerations to keep in mind:

• Research the market: Conduct thorough market research to understand the pricing trends in the fitness app industry. Analyze the pricing structures of your competitors to gain insights into what customers are willing to pay for similar services.
• Define your value proposition: Determine the unique value your app offers to customers and identify what sets you apart from the competition. This will help you justify your pricing and attract customers who are willing to pay for the added benefits your app provides.
• Segment your pricing: Consider offering different pricing tiers based on the features and functionality that customers can access. This allows you to cater to different customer needs and budgets, increasing the likelihood of conversion and customer retention.
• Consider freemium or subscription models: Explore whether a freemium model, which offers a basic version of your app for free and charges for premium features, or a subscription model, which charges a recurring fee for access to the app, aligns best with your target market and revenue goals.
• Factor in costs: Assess all the costs associated with running your app, including development, maintenance, marketing, and customer support. Ensure that your pricing strategy accounts for these costs while still providing a profit margin.
• Offer flexibility: Consider providing flexible pricing options, such as monthly, quarterly, or annual payment plans, to accommodate different customer preferences and increase the likelihood of long-term customer engagement.
• Regularly review and adjust your pricing strategy based on market dynamics, customer feedback, and the evolving needs of your target market.
• Consider conducting A/B testing to determine the optimal price point for your app and assess customer response to different pricing strategies.
• Offer a free trial period or a money-back guarantee to build trust and encourage potential customers to give your app a try.
• Monitor industry trends and benchmark your pricing against competitors to ensure your app remains competitive in the market.

Determine The Necessary Resources And Funding Requirements

Once you have identified your target market and defined your unique value proposition, it is important to determine the necessary resources and funding requirements for your Personal Fitness Coach App. This step is crucial in ensuring that you have the necessary means to develop, launch, and sustain your app for the long term.

Identify the resources: Start by outlining the specific resources you will need to bring your app to life. This could include technology infrastructure, software development expertise, content creation, customer support, and marketing resources. It is important to have a clear understanding of the resources you will require in order to estimate your funding needs accurately.

Evaluate the financial requirements: Consider the various costs associated with developing and maintaining your app. This includes expenses such as app development, hosting, ongoing updates, marketing campaigns, legal fees, customer acquisition, and employee salaries. By evaluating these financial requirements, you can estimate the initial and ongoing funding needed to sustain your app's operations.

• Research app development costs: Obtain quotes from app development agencies or freelancers to gather a better understanding of the financial investment required. Consider the scope of your app, its features, and complexity.
• Explore funding options: Consider various funding options such as self-funding, loans, grants, crowdfunding, or seeking investment from venture capitalists. Evaluate the pros and cons of each option and determine which aligns best with your long-term goals.
• Create a detailed budget: Develop a comprehensive budget that accounts for both one-time costs and ongoing expenses. This will help you determine how much funding you need to secure to sustain your app's operations.
• Consider scalability: Anticipate future growth and potential scalability of your app. Ensure that you have calculated enough funding to support potential expansion and increasing user base.

By determining the necessary resources and funding requirements, you can ensure that you have a clear plan in place to secure the financial means needed to bring your Personal Fitness Coach App to market and sustain its operations. Remember to regularly review and adjust your financial projections as your app progresses and evolves.

Develop A Marketing And Customer Acquisition Strategy

Developing a marketing and customer acquisition strategy is crucial for the success of your Personal Fitness Coach App. It involves identifying the most effective channels to reach your target audience and implementing strategies to attract and retain customers. Here are some important steps to consider:

• Identify your target audience: Before you can effectively market your app, you need to have a clear understanding of your target market. Define the demographics, psychographics, and behaviors of your ideal customers. This will help you tailor your marketing efforts to reach the right audience.
• Create a strong brand image: Crafting a strong and compelling brand image is essential in attracting and retaining customers. Develop a brand identity that aligns with your target audience and conveys the unique value proposition of your app. A visually appealing logo, consistent messaging, and engaging content can help establish a memorable brand image.
• Utilize digital marketing channels: Leverage digital marketing channels such as social media, search engine optimization (SEO), email marketing, and content marketing to promote your app. Create engaging and informative content that showcases the benefits and features of your app. Use targeted advertising to reach your audience effectively.
• Implement referral and loyalty programs: Encourage your existing customers to refer your app to their friends and family by offering incentives such as discounts or free trials. Implement a loyalty program that rewards customers for their continued support and engagement. This can help increase customer retention and attract new users through word-of-mouth referrals.
• Partner with fitness influencers and experts: Collaborating with fitness influencers and experts can help increase the visibility of your app and build credibility. Seek out influencers and experts in the fitness industry who align with your brand values and target audience. Partner with them to create content, host virtual events, or provide exclusive offers to their followers.
• Regularly analyze and track the performance of your marketing efforts through analytics tools. This will help you identify which strategies are most effective and make data-driven decisions for optimization.
• Stay updated with the latest trends and technologies in the fitness and app industry. This will allow you to adapt your marketing strategies and stay ahead of the competition.
• Continuously engage with your customers through social media, email newsletters, and customer support. This will help foster a strong relationship and encourage their loyalty.

Outline The App's Features And Functionality

When outlining the features and functionality of your Personal Fitness Coach App, it is important to consider the needs and preferences of your target market. Here are some key components to include:

• Tailored Workout Plans: Provide users with personalized workout plans based on their fitness goals, current fitness level, and any specific requirements or limitations they may have.
• Real-Time Feedback: Incorporate technology that can track and analyze users' workout performance in real-time, providing feedback on form, speed, intensity, and other aspects to ensure they are achieving optimal results and minimizing the risk of injury.
• Personalized Nutrition Suggestions: Offer users personalized nutrition suggestions based on their fitness goals and dietary preferences. Provide meal plans, recipe ideas, and nutritional information to help them maintain a balanced diet to support their fitness journey.
• Progress Tracking: Enable users to track their progress over time, including measurements, weight, body composition, and other relevant metrics. Visual charts and graphs can be integrated to show their improvement and keep them motivated.
• Virtual Workout Classes: Offer an extensive library of pre-recorded workout videos or live virtual classes led by professional fitness trainers. This feature allows users to access a wide variety of workouts that suit their preferences and fitness levels, whether they prefer cardio, strength training, yoga, or other forms of exercise.
• Community Support Forum: Create a community space within the app where users can interact with each other, share their progress, ask questions, and offer support and motivation. This feature fosters a sense of belonging and encourages users to stay committed to their fitness goals.
• Consider partnering with fitness influencers or industry experts to provide exclusive content and enhance the app's credibility.
• Integrate social sharing capabilities to allow users to share their progress and achievements on social media, promoting the app and increasing its visibility.
• Make sure the app is user-friendly and intuitive, with clear navigation and instructions for each feature to ensure a seamless user experience.
• Regularly update and add new features to keep users engaged and encourage them to continue using the app.

By outlining the app's features and functionality, you will have a clear roadmap for development and be able to provide users with a comprehensive solution to their fitness needs. Remember to continuously gather feedback from users to refine and improve the app as you progress.

Create A Financial Forecast And Projections

One of the critical aspects of developing a business plan for your personal fitness coach app is creating a comprehensive financial forecast and projections. This step involves estimating the potential revenue, expenses, and profitability of your app over a specific period, typically three to five years. A well-prepared financial forecast provides an essential roadmap for your app's financial success and helps attract potential investors or secure funding.

To create an accurate financial forecast, begin by identifying and quantifying your revenue streams. This may include subscription fees, in-app purchases, and partnerships with fitness brands for sponsored content or advertisements. Estimating the number of users and their conversion rates to paying customers will be crucial in projecting your revenue.

Next, consider your app's expenses. List out all the costs involved in building and maintaining the app, including app development, server hosting, customer support, marketing, and any other ongoing operational costs. Research industry benchmarks or consult with professionals to get accurate cost estimates.

Once you have determined your revenue and expenses, you can calculate your projected profitability by subtracting your expenses from your revenue. Analyzing the financial data will give you insights into the financial viability of your app and its potential profitability.

Tips for creating a financial forecast and projections:

• Be conservative: It's better to underpredict your revenue and overestimate your expenses to avoid unrealistic expectations.
• Consider various scenarios: Create multiple scenarios to account for different outcomes or market conditions and evaluate the impact on your financials.
• Regularly update your projections: As your app evolves and your business grows, revisit and update your financial forecast to reflect the current reality.
• Seek professional assistance: If you're unsure about financial forecasting, consider consulting with an accountant or financial advisor to ensure accuracy.

Creating a financial forecast and projections allows you to align your business goals with financial realities. It helps you make informed decisions, set realistic targets, and demonstrate the financial feasibility of your personal fitness coach app to potential stakeholders.

Validate The Business Concept And Gather Feedback

Validating the business concept is a crucial step in ensuring the success of your Personal Fitness Coach App. It involves collecting feedback from your target audience and industry experts to evaluate the feasibility and market potential of your idea. Here are some important steps to validate your business concept and gather valuable feedback:

• Organize focus groups and beta testing: Invite a diverse group of individuals who fit your target market profile to participate in focus groups and beta testing. This will allow you to observe how they interact with the app, gather their initial reactions, and collect suggestions for improvements.
• Seek feedback from experts: Reach out to fitness industry experts, personal trainers, and professionals with experience in developing fitness apps. Their insights can provide valuable guidance on how to refine your app's features, user experience, and overall value proposition.
• Conduct surveys and interviews: Create surveys or conduct interviews with your target audience to understand their needs, preferences, and pain points. This feedback will help you identify any gaps in the market and further refine your app to cater to their specific demands.
• Monitor user engagement and feedback: Once you have launched your app, closely monitor user engagement and collect feedback through app analytics, ratings, and reviews. This ongoing evaluation will provide insights into user satisfaction, identify areas for improvement, and guide future updates and enhancements.
• Be open-minded and receptive to feedback, even if it challenges your initial assumptions. Constructive criticism can help you strengthen your business concept and create a better product.
• Engage with your target audience on social media platforms and fitness forums to create a dialogue and gather feedback. Building a community around your app can also generate buzz and attract more users.
• Consider offering incentives or rewards to encourage users to provide feedback. This can include access to premium features or discounts on subscriptions, fostering a sense of ownership and involvement.

By validating your business concept and actively seeking feedback, you can ensure that your Personal Fitness Coach App meets the needs of your target market and stands out in the competitive fitness app landscape. Continuous improvement based on user feedback will help you build a loyal customer base and drive the success of your app.

In conclusion, developing a business plan for a Personal Fitness Coach App is essential for success in the competitive fitness industry. By following these 9 steps, you can effectively identify your target market, understand their needs, and differentiate your app from competitors. Determining pricing strategies, securing necessary resources, and outlining key features will help attract and retain customers. Additionally, conducting market research, creating financial forecasts, and validating your business concept will further strengthen your app's chances of success. Remember to always gather feedback and adapt accordingly to ensure the app meets the evolving needs of your target audience. With a well-crafted business plan in place, your Personal Fitness Coach App can thrive in the digital fitness landscape.

$169.00 $99.00 Get Template

Related Blogs

• Starting a Business
• KPI Metrics
• Running Expenses
• Startup Costs
• Pitch Deck Example
• Increasing Profitability
• Sales Strategy
• Rising Capital
• Valuing a Business
• How Much Makes
• Sell a Business
• Business Idea
• How To Avoid Mistakes

Leave a comment

Your email address will not be published. Required fields are marked *

Please note, comments must be approved before they are published