product software presentation

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 Apr 2024 • 15 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

• ‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
• ‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
• ‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

Table of Contents

What is a product presentation.

• Why Is It Important?
• 9 Things in the Outline
• 6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

• Marketing presentation
• Business presentation

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. 

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla’s Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

• Board of directors, shareholders/investors – To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
• Colleagues – You can show a trial or beta version of the new product to other members of your company and collect their feedback .
• The public, potential & current customers – This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

• Raise awareness and grab more attention – By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
• Stand out in the cutthroat market – Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
• Leave a deeper impression on your potential customers – Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
• A source for external PR – Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the  WhenIPost guest posting agency  says: “You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders.”
• Boost sales and revenue – When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

• Introduction
• Company Information
• Product Information
• Benefits of the Product
• Positioning Map
• Examples and Testimonials
• Call to Action

#1 – Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 – Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 – Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 – Benefits of the Product

What else can your product do, aside from solving that particular problem? 

What values can it bring to your customers and the community? 

Is it a game-changer? 

How is it different from other decent similar products on the market?

After grabbing the audience’s attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 – Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 – Real-Life Product launch Presentation Examples and Testimonials 

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 – Call to Action 

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 – Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

• Set your goals
• Define audience needs
• Make an outline & prepare your content
• Choose a presenting tool & design your presentation
• Anticipate questions & prepare the answers
• Practice, practice, practice

#1 – Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

• S (Specific) – State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

• M (Measurable) – You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

• A (Attainable) – Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts.

• R (Relevant) – Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

• T (Time-bound) – There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one. 

Check out: Use idea boards to brainstorm better for your next presentation!

#2 – Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs: 

• What are they like?
• Why are they here?
• What keeps them up at night?
• How can you solve their problems?
• What do you want them to do?
• See more questions here .

#3 – Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything. 

#4 – Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , live word clouds , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 – Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 – Practice, practice, practice 

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 – Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 – Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 – Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 – Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla’s product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 – Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone’s attention. 

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Other Product Presentation Tips

🎨 Stick to one slide theme – Make your slides uniform and follow your brand guidelines. It’s a good way to promote your company’s branding.

😵 Don’t cram too much information on your slides – Keep things neat and clean, and don’t put walls of text on your slide. You can try the 10/20/30 rule : have a maximum of 10 slides; maximum length of 20 minutes; have a minimum font size of 30. 

🌟 Know your style and delivery – Your style, body language and tone of voice matter greatly. Steve Jobs and Tim Cook had different styles on stage, but they all nailed their Apple product presentations. Be yourself, everyone else is already taken!

🌷 Add more visual aids – Some pictures, videos or gifs can help you grab people’s attention. Make sure that your slides also focus on the visuals, rather than overfilling them with text and data. 

📱 Make it interactive – 68% of people said they remember interactive presentations longer. Engage with your audience and turn your presentation into a two-way conversation. Using an online tool with exciting interactivities could be another great idea to get your crowd pumped up.

Feeling snowed under with all the information in this article?

There are a lot of things to do when presenting your product, whether it’s in the form of an idea, a beta version or a ready-to-release one. Remember to highlight the most important benefits that it can bring and how it helps people solve their problems.

If you forget anything, head to the step-by-step guide or reread some key takeaways from the product presentation examples of behemoths like Tinder, Airbnb, Tesla, etc. and give yourself more motivation to make yours a massive success.

A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to learn more about it.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter’s delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

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How to create and deliver an impactful product presentation

As a product leader, a crucial part of your job is to communicate with and present to other teams across your company (e.g., the engineering team, the sales team, etc.).

One of the best ways to do this is to deliver a product presentation. In this guide, we’ll share some tips on how to prepare and deliver an effective product presentation that cuts to the chase and aligns stakeholders on your product direction .

How to structure your product presentation

Giving a good, short, and sharp product presentation can be done in a super straightforward way that effectively follows the Pain-Agitate-Solution (PAS) framework.

This three-step framework is a great tool to help you frame a compelling story around your product strategy and align and rally the team around a common goal.

From there, based on the information presented in the first three sections, explain, in audience-appropriate terms, what you plan to do to solve customers’ problems and how you plan to do it.

Following this structure, your product presentation should flow as follows:

• What will you do?
• How will you do it?

This is your chance to set up the entire presentation and create a memorable first impression.

You want to keep this section short and to the point. In some cases, this could be your first interaction with a team, executive, investor, prospect, or customer, so make it count.

Start with an image that figuratively or literally depicts the problem and add some text. For example:

• “Is this you?”
• “This is our customer”
• “This is our focus for the next quarter”

A good example of a pain point is the way people used to seek support for their software products: They would email or call a support contact, send screenshots and attachments, and explain — often poorly — the steps they took so the agent could attempt to reproduce the problem.

Once you’ve identified the problem, it’s time to agitate it — in other words, make the problem seem as big and as urgent as possible.

The goal here is to get your audience members thinking about how much better things could be if this problem were solved.

Describe the implications if the problem goes unaddressed: What are the consequences of not solving it? Again, make this relatable and digestible for your audience.

Instead of slides upon slides of market insights and trends analysis , this is a great place to drop in two or three key stats to back up your argument and highlight the problem you’re setting out to solve.

For example:

3. Solution

Finally, it’s time to introduce your solution. This is where you get to talk about how you plan to solve the customer’s problem.

Be sure to focus on the features and benefits that matter most to the customer . What makes your product unique? Why should people care?

Ideally, you should have an image that depicts — figuratively or literally — what a successful customer looks like. Bonus points if you include a quote from a real customer that explicitly indicates a cessation of the pain referenced in the first slide.

The tone you want to present is something like, “Fear not! There is a product with a solution. Here’s how it will help our users solve their problems.”

4. What will you do?

What will you do to help your customers solve their problems?

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Describe the features and benefits using language that resonates with your audience. The goal is to help them understand how your product will improve the lives of your customers.

5. How will you do it?

Finally, you get the slide that most people are after: the product roadmap .

Explain to your audience how you plan to achieve the goals and objectives outlined in your roadmap. What do you plan to focus on today, tomorrow, and beyond?

The roadmap section of your presentation is also an opportunity to showcase the product in action.

A live demonstration or video serves as an effective tool for promotion and solidifies understanding. By walking through the product’s use, you can help the audience understand how your product solves customer problems.

What is the goal of a product presentation?

Following the PAS framework when creating and delivering a product presentation will help you persuade internal stakeholders of the product’s value and gain the buy-in you need to execute your roadmap .

An effective product presentation clearly articulates the problem, agitates its implications, introduces a solution, and outlines what you will do and how you will do it. This framework is designed to help product managers rally product and cross-functional teams around common goals.

Using storytelling techniques and referencing key data points as you go through these steps helps you captivate your audience and drive home key points. This product presentation format can work for product introductions, product strategy, quarterly kick-off meetings, sales pitches, marketing briefs , and more.

Product presentation template

Click here to access the template I used to create the example presentation referenced throughout this guide.

To customize this product presentation template , select File > Make a Copy or download the file to your computer.

How to deliver an engaging product presentation: 4 tips

By this point, you’ve prepared an awesome presentation. Now it’s time to deliver it.

Here are some tips on how to take that compelling presentation you created and deliver it with the oomph it deserves:

• Know your audience
• Start with a bang
• Keep it concise
• Engage with your audience

1. Know your audience

The first step to giving an effective presentation is to know your audience:

• Who are you presenting to?
• What are their needs and wants?
• How knowledgeable are they about the subject matter?

Answering these questions will help you tailor your presentation so that it resonates with your audience.

For example, if you’re presenting to a group of engineers, you’ll want to focus on the technical aspects of your product . If you’re presenting to a group of salespeople, you’ll want to focus on how your product can be sold effectively.

By understanding who your audience is, you can ensure that your talking points hit the right note.

2. Start with a bang

You only have one chance to make a first impression and hook the audience, so make it count by highlighting the problem in powerful, impactful terms. The first few minutes of your presentation are crucial in terms of setting the tone and grabbing your audience’s attention.

One way to do this is to start with a strong opening statement that tells your audience exactly what to expect from your presentation.

For example, you could start by saying something punchy and ambitious, like: “Our new product has the potential to revolutionize the way we do business.” This will immediately pique the interest of your audience and set the stage for the rest of your presentation.

3. Keep it concise

When it comes to presentations, less is almost always more. No one wants to sit through a long, drawn-out presentation — they’ll tune out before you even get to the good stuff.

The product presentation template used in the example above only includes five slides; there’s no real need to go beyond that. The template is versatile enough to be used across many different types of audiences.

Get your point across in as few words as possible. Use short sentences and bullet points instead of long paragraphs and resist the urge to include too much information.

Remember, you can always provide more details later if necessary; for the core presentation, just focus on hitting the key points.

If needed, add an appendix that you can jump to depending on the audience. For example, you might have a marketing spend breakdown, engineering resourcing by team, or more elaboration on the detail of the product roadmap.

4. Engage with your audience

An effective presentation is not a one-way street; it should be interactive and engaging.

Don’t just stand at the front of the room and lecture your audience. Instead, try to get them involved in what you’re saying. Ask questions, invite input from the group, and encourage discussion.

The more engaged your audience is, the more likely they are to remember what you’ve said — and, hopefully, buy into it.

Giving an effective product presentation doesn’t have to be difficult — it just takes a little planning and preparation.

By following these tips, you can be sure that your next product presentation goes off without a hitch!

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

• What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. 

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative. 

Let’s quickly cover some of your most pressing product presentation questions. 

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

• When you launch a new product.
• When you want to share about a new feature or improvement.
• When you need approval or funding from shareholders for a new product or feature.
• When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

• Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins. 
• Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
• The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

• When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
• Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
• Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need 

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point. 

• In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
• Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
• If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level. 

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

• When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing. 
• For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out. 

• When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem. 
• Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

• For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
• For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
• Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
• If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
• When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
• Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

5. Product Demonstration

If feasible, include a product demonstration in the presentation. 

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

• Create a video for a physical product . 
• Record a screencast for a digital product. 
• In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
• For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies. 

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

• Use a visual layout to show the steps along the road your product must pass through to become a reality.
• In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
• As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience. 

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system. 

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

• Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
• Objective:   To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
• Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation. 

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues. 

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue. 

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

• How will the product change the user’s life?
• What makes the product special and desirable?
• Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching. 

While presenting, always avoid these non-verbal mistakes:

• Hands in your pockets: Suggests a lack of transparency.
• Arms crossed close to body: Suggests fear and anxiety against the audience.
• Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
• Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech. 

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely. 

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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15 Best Presentation Software for 2021

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By Bilyana Nikolaeva

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3 years ago

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On average a presentation takes up to 20 minutes and experts say we make an impression within the first 30 seconds. That is why it’s important to “dress” our great product/idea with an equally exciting design. Most often, presentations are cooked up by non-designers, which creates a specific need – for powerful presentation software, which can help communicate a message beautifully, effectively, and to suit any user’s skill level. We hand-picked 15 of the best presentation software for 2021 , which will help you create presentations online, share them, while shining in your best light. In the meanwhile, check out some useful ideas tips to spice up your presentations .

A web-based presentation tool, which means you can access your presentations wherever you are, with an internet connection. It is known for its animations, cartoons, and infographics, which help the user to create more interactive presentations and explainer-style videos.

Example by Focusky

Best Features:  Very interactive; you can create a unique to your story by combining different “frames” (slides); create your own animations within the presentation Price:  Free, but heavily subscription-based Learning curve:  Very intuitive, nicely organized by categories, but it would require some time to learn the animation controls Available for:  Online Perfect for: Marketing and education

To summarize, this presentation tool is best for marketers and education, where the creator can get the most out of the cool animation and cartoons available. In the last years, there is an increased interest in Powtoon and RenderForest and we expect that more and more people will use them in 2021. No surprise – if you look at our article about Graphic Design Trends in 2022 , everything is moving towards animation, cool 3D-s, cartoons, and illustrations – and these are all things that this software can offer for your presentation.

Prezi is an online presentation software, which resembles a mind map. In comparison, PowerPoint offers a linear way of presenting, whereas Prezi allows you to better show relationships between different elements of your presentation, show details, zoom in and zoom out and show an overall view of your topic. Compared to PowerPoint is more interactive, but with fewer functionalities and a choice of templates.

Example by PreziBase

Best Features:  Interactive presentations and interesting transitions, zoom in/out details Price:  The very basic features are free, but most of the interesting ones are paid, starting from $3/month and reaching up to $59/month. They offer a free trial. Learning curve:  it requires learning and going through a lot of menus and functionalities, similar to PowerPoint Available for:  Online / Limited use for iOS and Android (only viewing, not creating and editing) Perfect for: teachers, businesses, more experienced designers, and specific presentations needs, but not recommended for newbies

Prezi is best in showing relationships between different parts of your presentations. There are some challenges in editing, and viewing across devices and its best features are paid for. We recommend it for quick, mind-map-like presentations without the need for ultra-special design.

3. RenderForest Presentation Maker

RenderForest is an online presentation tool, which is famous for its explainer style and whiteboard animations. The presentation templates often offer various motion/video backgrounds, which helps to grab your audience’s attention. Currently, the company is working on releasing its Graphic Design Software, which will allow users to create printables and beautiful designs for social media. This shows that RenderForest’s team knows the market well and does its best to cater to its needs!

Example by Renderforest

Best Features:  Video holders with text on shapes, cool transitions Price:  There is a free version, the paid ones start at $20.34 per user/month Learning curve:  Relatively easy to use, the simple interface helps the user Available for:  Online / iOS / Android Perfect for:  Education and business

Although not one of the cheapest solutions, it allows you to create engaging and interactive presentations with lots of cool animations. That makes RenderForest a great choice for more educational and marketing explainer-type videos/presentations.

4. Mentimeter

Mentimeter is a very interesting online presentation software. It allows your audience to engage with your presentation in real-time and you can create polls, ask questions, which are then displayed to your presentation. The answers from the audience remain anonymous so people are even more encouraged to participate.

Example by Mentimeter

Best Features:  Launch live, interactive polls, surveys, quizzes and create things like word clouds in real-time Price:  It has a free version, but the paid plans offer most of the attractive features – the basic plan costs $9.99 per user/month and the more advanced plan is $24.99 per user/month Learning curve:  Easy to use; might need to explain to a less tech-savvy audience how to connect to your presentation Available for:  Online / Android / iOS Perfect for:  Educators, speakers, business and competitions

An excellent choice for educators, speakers, and businesses who want to engage the audience in real-time and display the results immediately. Clean, simple designs, that help you focus on the content.

5. Libre Office Impress

Libre Office is free presentation software, an open-source alternative to PowerPoint. As you can expect from a free product, it offers only the main features of its “big brother”, but it’s a good solution for people used to Microsoft’s productivity suite. The interface is very similar to PowerPoint, which again makes it comfortable to use for a certain audience. Users who need collaboration on presentations, clean interface, and more creative design solutions should steer away from this free presentation software because it will simply not cover their needs.

Example by Theodoros Bousios

Best Features:  Free, compatible with older versions (Windows XP for example) Price:  Free Learning curve:  It will take some time to go through all the options and to get familiar with the interface; Available for:  Windows / macOS / Linux / Android / iOS. Perfect for:  people who want to use a free product and people with older operation systems

To summarize, Libre is free, compatible with older versions, it can cover your basic needs for a presentation, but the options are too many and available templates too little.

6. Zoho Show

Zoho Show is also an online presentation software, which has a very friendly user interface and great collaboration features. There are many functionalities, which help you create a beautiful design, but require some time and design knowledge to get it right. The premade templates are limited and this presentation software needs an internet connection to be able to edit and present.

Image by Zoho

Best Features:  Live broadcasting a presentation with live chat and commenting Price:  Zoho Show is free for personal use. For business users, Zoho Show is included in the Zoho Docs enterprise pricing packages – €5 or €8 per user/month Learning curve: Available for:  Online / Android / iOS Perfect for:  non-profits, start-ups, personal use, teachers

To summarize, Zoho offers great collaboration features, but you need a connection to edit and present. It is suitable for quick, non-pretentious presentations, where you need some kind of collaboration.

7. ClearSlide Presenter

ClearSlide is a sales engagement platform, including an online presentation tool. Another online tool – SlideRocket, was acquired by ClearSlide and one of the differences is that ClearSlide is more costly and targeted at larger businesses. It’s a great platform for very specific needs – collaborating between sales and marketing teams, to achieve the company’s goals. It’s clear even by the interface:

Image by ClearSlide

Best Features: Analytics for costumers’ engagement, video conferencing, screen sharing Price:  They offer a free trial and you can see more about the payment plans here. Learning curve:  Clear and simple interface, but it requires some time to get used to the tools Available for:  Online Perfect for: Sales/business, managers (for coaching); not suitable for newbies, teachers, students

To summarize, ClearSide is perfect for presenting sales pitch , graphics, collaborate in larger teams. It is somehow restrictive for a non-designer because the templates are specific.

8. Piktochart

Piktochart allows you to make infographics, presentations, and printables quickly. Primarily known for its easy customizable infographics, Piktochart also has simple presentation templates and the company is constantly trying to update its library.

Example by Piktochart Knowledge Base

Best Features:  Turning data-heavy content into simple visuals; nice transitions between slides Price:  There is a free version and a paid one, starting at $29 per user/month. They offer a free trial. Learning curve:  It requires time to get used to the options available and to navigate through Available for:  Online Perfect for:  Designers, teachers; it does not offer collaboration options, which might be needed by teams, students, etc.

Compared to other online presentation software is a bit costly and we could still ask a bit more from the presentation templates. We’d recommend it to someone who often uses infographics and wants to use a single platform to combine the infographics with a presentation. But why not check our free infographics as well?

Slides is online presentation software, initially aimed at developers and covering their presentation needs. Thus said, it does not offer offline editing, but you can present offline, after exporting your presentation.

Best Features:  It allows you to use your phone as a remote control; Live Present Mode allows you to control what your audience sees; drop in code, iframes, and SVGs with ease. Price:  Free, with paid plans starting at $7.00/month and $14-$18/month for pro and team packages. They offer a free trial. Learning curve:  friendly interface, but too many functions and options, which might overwhelm the average user and beginner Available for: Online Perfect for:  developers, designers, a little bit too specific for newbies

To summarize, it’s a very cool tool, giving you complete design freedom, but that is also why we do not recommend it to teachers, non-designers, or marketers. Developers and design gurus will love it.

Canva is a web-based solution that started with a mission – to make beautiful designed content available to everyone. The whole platform is organized so that a person without any prior design knowledge can easily create graphs, images, and presentations to impress. Although it is not the best tool for data visualization, it scores high in any other category. Needless to say, it has become a popular choice amongst non-designers.

Image by Iconfinder

Best Features:  Plenty of beautiful templates to choose from and Canva school has plenty of tutorials and tips for free. It offers more free functionalities compared to other competitors. Price:  Free, the offer different subscription plans, starting at $9.95 per user/month Learning curve:  Very easy to use, most of the actions can be performed by drag-and-drop Available for:  Online / iOS / Android Perfect for:  newbies, marketers (who need a unified look across all their social media), non-profits, and teachers

Canva is becoming one of the most popular tools amongst non-designers for creating beautiful unified content. You can create entire presentations, flyers, and other materials with a single drag and drop.

11. Slidebean

Slidebean is the go-to online presentation software for last-minute projects, that look original and professional. Slidebean offers clean and easy-to-use templates and keeps track of your audience’s engagement.

Source Slidebean

Best Features:  It allows you to arrange your content with the help of AI, which saves time creating a beautiful layout. You just pick a template, upload content, and let the AI offer you a nice layout. Premade animations, effects, and alignments are automatically applied to your content and create a cohesive look. Price:  Free, paid versions starting from $8/month Learning curve:  very easy to use since everything is made to fit the premade templates Available for:  Windows / Mac / Android / iOS Perfect for:  financial, academic, pitch, marketing, sales; everything quick with a clear structure

To summarize, if you are in a hurry, Slidebean will offer several layouts for your slides and speed up the process of creation. The platform targets primarily sales, marketing, and financial fields, and the available templates reflect that.

12. Google Slides

Google Slides is part of the G Suite business application. Its popularity has increased in the last years since it’s a web-based platform, allowing you to store, edit, and share your presentation, without the need of installing presentation software on your computer. All you need is a Google account and you are good to go.

Image by G Suite Updates blog

Best Features:  It’s free for personal use, and offers great paid features for business – for example, seamless collaboration and commenting on a presentation, converting other presentations to Google Slides. Some other great features are the wide variety of fonts available (GoogleFonts, not need installing), easy embedding, plus it’s super intuitive and easy to use! Price:   It’s free for individual use. For business use, the price starts at $5/user/month and plans of $10 and $25/user/month, for unlimited cloud storage and extra features Learning curve:  Simple interface, but it will require some time to pick up. Similar to PowerPoint, only a bit lighter. Available for:  Windows / Mac / Online Perfect for:  businesses, freelancers, who need a user-friendly app with elementary features; great for collaborating teams, not so perfect for complex designs and tools, required by big enterprises

Perfect for personal use, well synchronized across different devices, similar to PowerPoint. Maybe you are a teacher and you like GoogleSlides because it is free and easy to use? Well, we’ve gathered some awesome FREE GoogleSlides and PowerPoint templates , specially made for education needs.

If you need something along the lines of PowerPoint but need the option for collaboration – a paid plan for GoogleSlides is your go-to choice.

13. Keynote

Keynote is an Apple product, very similar to Google Slides. All you need to do is create an iCloud account (similar to a Google account) and start using Keynote from there. Running Keynote on Windows also requires an internet connection and a modern browser. The latest version can also import and export PowerPoint formats if needed. All this sends Keynote higher in the list regarding the accessibility and shareability of this presentation software.

Image by Envato tuts+

Best Features:  Simplicity of design, great drag and drop functions, polished transitions and animations, easy image editing/cropping; works great with multimedia; design templates with better aesthetic than an average slide deck; Price:  Free for macOS and iOS Learning curve:  Pretty easy to use for Mac users, a bit of learning curve for users, having experience with other software. Available for:  Mac / Windows / Online Perfect for:  businesses, marketers, people with not much of a design experience

Bottom line, if you are a Mac user, you love the sleek design and you are looking for cool aesthetics – Keynote is simple to use and free, why not use it?

14. Adobe Spark

Adobe Spark is a web and mobile-based media creation application, which helps you create social graphics, short videos, and web pages. What is immediately noticeable is the clean, crisp, simple, and modern designs, which focus you on the content. If you are looking for a funky, ornate design – Adobe Spark is not the right pick for you.

Example by Cikeys

Best Features:  Beautiful templates, user-friendly interface, step-by-step creation, you can add audio to your slides (narrating) Price:  There is a free version, the paid on starts at $9.79. The best templates, as with the competitors, are paid. They do not offer a free trial. Learning curve:  Easy to use Available for:  Online / iOS / Android Perfect for:  quick presentations, teachers, basic presentations without jamming them with too much cool stuff.

Adobe Spark eliminates the cluster of design options and leads you step-by-step in creating elegant, simple presentations. Ideal for basic presentations, not the best for sales and marketing.

15. PowerPoint

PowerPoint certainly is a “classic” – it’s has been the most popular tool for creating presentations so far. What first started as a component of the Microsoft Office suite, now has improved shareability and accessibility. It can be used on the web (as part of Office on the web), works with Android, and iOS, and there is a Mobile app, as well as presentation software for mac.

Example by Abris DC

Best Features:  Many people are familiar with the software, a wide variety of templates; improved accessibility across platforms; extensive tools and options Price: If you want to enjoy the full features of PowerPoint, you’ll need to subscribe to Microsoft 365 – they have payment plans for personal or business use. The price for personal use starts at $5.99/month or $59.99/year, and business plans start at $12.50 per user/month with an annual commitment. You can find more information here . The mobile applications are completely free to use, of course with some limitations. You can compare the available features across different platforms  here. Learning curve: Due to the variety of options and the complexity of the menus, it might take some time to master all of its features. Something that could take a lot of time is editing the text, arranging the visuals, and picking the right transitions – overall, is time-consuming. Still, the interface remained easy to navigate over time and if you trust your design sense, you can achieve satisfying results. Available for: Windows / Mac / Online Perfect for: business, medical, accounting and students; creating concise presentations; but not so suitable for teachers, educators, start-ups and marketers who want to create more interactive and story-based presentations.

To this date, PowerPoint is keeping the lead as the most popular tool for creating presentations. Some of the downsides are that sometimes it can be time-consuming to come up with a good design and PP doesn’t offer collaboration tools and compared to other platforms. But we have a solution for at least one of your problems – we’ve selected 31 Modern PowerPoint templates to set the right tone for your presentation. 

We made a quick summary for you…

Ok, not that we’ve looked at the 15 best presentation software for 2021, we decided to go one step further and compare them by price and popularity. Let’s have a look first at the new-comers:

As you can see, the leaders from the uprising platforms are Canva and Mentimeter, with relatively low prices and with huge success amongst users . Powtoon, Piktochart, and Renderforest are a bit costly , but they are popular since they offer a lot of animation and interactive elements. Hey, but maybe some of the other tools are right for you? We encourage you to go on their websites, contact their support team, and see what they have to offer.

Then, let’s see how the veterans are ranking:

It’s no surprise that PowerPoint and Google Slides are at the top – people are used to their products, have familiar interfaces, and offer a lot of functionalities at a good price. Although, for quick, unpretentious results, their competitors are a very attractive solution.

Final words

We can conclude that there are many useful tools to help you create beautiful presentations. Some of them are well-known and have been here for a while, while others are uprising… No matter the case, we notice a trend for presentation tools catering not only to the designers’ needs but also to the newbies, marketers, and teachers. That way, enabling everyone to create stunning presentations in no time and share them easily.

We hope this presentation software list shed some light on different options out there and that we helped you evaluate quickly what would work for your situation best.

You may also be interested in these related articles:

• 12 PowerPoint Presentation Tips To Dramatically Boost Your Efficiency
• 35 Free Google Slides Infographic Templates to Grab Now
• 23 Online Collaboration Tools for Your Remote Team

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How to Make Interesting Presentations for Software Projects .

No matter how good your website or app might be, if you cannot communicate its value to your client or employer, your hard work will be overlooked. Here's a guide on how to create interesting presentations for your next software project.

Know Your Presentation Audience

Don't start by just slapping a bunch of slides together. Instead take a moment and think about who you're going to present to. This might be your boss, a potential client or an interested crowd at a conference. Think about the background knowledge your audience will posses or what it might be missing out on. Reflect on their interests. Most of the time people are not attending presentations just because they like hearing you talk. So figure out what they're looking to get out of your presentation. This might be technical knowledge, inspiration as well as strategical or economical insights.

Besides knowing such on-topic aspects about your audience, it could also come in handy to have some general conditions on your mind. This might include the time your audience is willing to spend with you. Will your listeners be relaxed or are they in a hurry and barely able to attend your presentation? You don't want people to miss your key points because they already had to leave.

Define a Goal for Your Presentation

Now that you know the people you'll be talking to, you can figure out what to give them. What's the message you want to get across? What's the goal you're trying to achieve with your presentation? You might want to get support for your next software project. You'd like to get funding for building a website or app. Maybe you're trying to sell some software you've created. Or maybe you want to show the progress of your software project to your employer or client.

Defining a specific goal for presenting your software makes crafting the actual presentation a lot easier. At every step you can ask yourself whether some slide you're going to show or a certain thing you're going to say is beneficial for reaching that goal - if it's not, throw it out.

Outline A Story

Creating a story doesn't mean you have to write a screenplay. Instead construct a cohesive outline for your presentation. I like doing this by creating some placeholder slides with certain keywords and topics. Make sure that every part of your presentation fits with the next one so that your listeners won't get lost.

I'm not a book author, but just like design has it's principles, storytelling has some as well. Start with a brief setup explaining what your presentation is all about and foreshadow where the story will be going. It's highly subjective whether a story is good. Relatability is a key factor for liking a story - that's why you researched your audience. Now you can carefully select on which parts you'd like to go into details.

All good stories have a twist. It's still a presentation so there might just not be a real twist to your topic. Still, what I mean by that is don't spill all your beans in the first five minutes. Try to intrigue the audience by leading up to something. That could be the demonstration of your software, some exciting feature or the results of a proof-of-concept trial.

Address obstacles you overcame along the way, but don't make yourself look bad by mentioning every mistake you made - that's not an interesting story, is it?

Slide Design

Don't get me wrong, I know that some people are that good at public speaking, their slides don't matter. Other times you might not even need slides and rather just stand there by yourself or with some other props. However, when presenting software projects, having some slides is usually a good idea because it's pretty difficult to convey designs and technical concepts with words only. Having off-putting slides though might still be worse than having none at all. Here are some tips that can go a long way.

Less Text, More Content

You've probably heard some arbitrary upper limit for bullet points to slap on a slide - like no more than four or five. The problem with this rule is how people apply it: they just move their remaining bullet points to the next slide.

You'll get out of this dilemma, if you stop thinking in bullet points. Instead focus on the goal of your presentation and design slides that'll help you reach it. Below you can see some layouts I like to use.

Replace text with graphics wherever possible. People are naturally more receptive for graphical representations. An ad-hoc diagram you create directly on the slide can convey much more than plain bullet points. It does so by the means of boundaries, grouping and connections.

When doing these kind of diagrams don't try to fit everything in them. Focus again on what kind of understanding you want to achieve. You can also leverage diagram standards like UML or BPMN, but keep in mind that not everyone knows these notations by heart. Some plain boxes and arrows can go a long way and it's better to have a simple diagram that's helping people instead of a complex one that's not.

If you've developed a website or app, or anything with a user interface really, you've probably got a lot to show. You can also include design iterations describing how you got to your final result. However, don't bore people by showing every single interface (or state of the same interface) there is.

It can also be illustrative to see a mockup of your project in action - like someone holding a phone with your app open or a laptop showing your website. This will display your product in a professional and realistic look allowing people to easily picture themselves using it.

You'll find mockup resources and templates on graphics marketplaces which you can then assemble using photo editing software like Photoshop.

If you prefer an easier solution that doesn't require you to search for assets and install software, try SceneLab. Just drop your images onto phone, tablet or laptop screens right in your browser. You can choose from an ever-growing collection of professional design templates and adjust them to your needs with custom colors and texts.

Don't be afraid to sacrifice a whole slide to one word or number - the impact will be worth it. This could be the number of users you have, the revenue your app made or how many orders your software processed. You might also put a quote from some famous figure to give your statements more weight - though don't overdo it with that, rule of thumb: one quote max per presentation.

When you're showing images you never want to ask during presentation whether everyone can make out what's on it. Either zoom into the parts you're talking about or slice up the image.

Simple and Consistent

Limit yourself to a few font configurations consisting of font-family, font-size, font-style and color. This will give your presentation a clean look and provide consistency. Also, especially when working with little diagrams like shown above, try to work meaning into your color coding by using the same colors for roughly the same things.

Having a limited set of layouts can also be beneficial because it will allow viewers to know faster where they should be looking.

One thing I also sometimes like to do is picking an icons for each specific topic and use those consistently throughout the presentation. This could be a map when you're talking about how you planned things out or a target when it's about goals reached. If you keep to a handful different icons, you'll make these topics easily recognizable allowing you to spice up what would've otherwise been just text.

Templates & Resources

I often see people creating their presentation with a theme based on a popular movie or show. I'd advise you to refrain from doing so as you probably don't want to get into problems with copyright infringement when your slides or a video of your presentation end up on the web. Rather stay with unlicensed resources and give credit where credit is due.

Just because you think you're not very skilled at design doesn't mean your presentation has to look bad - there are templates for that! SlidesCarnival and Slidesgo are great places for free-to-use presentation templates. They list them by color, style and occasion enabling you to always find something that fits your project. They come with inspiring placeholder slides, pre-defined color schemes and a bunch of icons.

Besides presentation templates you might also find these resources helpful:

• you can find royalty free stock images on Unsplash , Pixabay or Pexels .
• if you're looking for some sweet icons try flaticon .
• when you're in need of a stimulating quote go to BrainyQuote .

Showing your app or website in action or doing a live coding session is somewhat the holy grail of software presentation. They can leave a major impact but might seem a bit daunting. The key here is preparation and some practice. Figure out the conditions for your demo and prepare accordingly:

• Will you have access to internet? Can your demo work without internet?
• What kind of connections are available for the projector? Bring your own adapters if necessary.
• Does your demo rely on external services (like some API) and what will you do if those services are not available?

When all falls apart skip the demonstration or, even better, have a pre-recorded video of it ready to show. This way you won't waste your precious presentation time and the audience's attention span on fixing your demonstration.

Also, for a professional impression, do some cleaning up. Clear your desktop of anything that's not related to the presentation. Close every program you don't need as you probably don't want to have delicate mail notifications during showtime. Hide the bookmarks bar of your browser not only to keep those from prying eyes but also to have more room when showing a website or web app.

Practicing Your Presentation

Practicing your presentation will not only make you more confident, you'll also know roughly how long it's going to take. Therefore don't rush while practicing because it's just practice .

You can write down some speaking notes but don't script your presentation to a point where it feels awkward. It's not the end of the world if you say something differently or forget to say it at all - after all a presentation is a live performance.

It can also be really helpful to have a test audience while practicing. This will make transitioning to a real audience much easier and you get valuable feedback early on. If there's no one available, you could still record yourself using your phone.

Following some basic steps will give you a solid foundation for crafting presentations. Knowing your audience, having a clearly defined goal and proper slides might also reduce stage fright, allowing you to have a good time when presenting your next software project. By having a focus on content, not being afraid to go bold and some consistency your slides will help you communicate your message much better. With a professional presentation template your slides are almost guaranteed to be interesting. Throw a carefully prepared live demonstration and some practice into the mix and you're ready!

Nils Mehlhorn

Co-Founder of SceneLab & Software Engineer

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Best presentation software of 2024

Make perfect slides for speeches and talks

Best overall

Best for branding, best for marketing, best for themes, best for media, best unique.

• How we test

The best presentation software makes it simple and easy to create, manage, and share slideshow presentations.

1. Best overall 2. Best for branding 3. Best for marketing 4. Best for themes 5. Best for media 6. Best unique 7. FAQs 8. How we test

Presentation software runs at the heart of business sales, management, and development, so it's important to ensure you have the best presentation software for your needs. This is especially when looking to share ideas, concepts, and workflows, and the ability to present these in a simple and understandable way is essential.

However, while presentation software has been traditionally limited to text and images, it has widened its ability to work with different media such as video and audio . 

Therefore it's important for the best presentation software to not simply be easy and simple to use, but also be able to support additional media so that presentations can be more engaging, lively, and ultimately serve their purpose in educating and updating their intended audience.

Below we've listed the best presentation software currently on the market.

We've also listed the best free presentation software .

The best office software in the world is: Microsoft 365 There are many different office software suites out there, but Microsoft Office remains the original and best, offering an unsurpassed range of features and functionality that rivals just can't match.

Even better, Microsoft 365 - previously branded as Office 365 - is a cloud-based solution which means you can use it on any computer, mobile device, or smartphone, without having to worry about compatibility. All your files are saved in the cloud and synced between devices, so you can begin work on a document at home or in the office, then continue working on it on the go.

You can sign up to Microsoft 365 here .

The best presentation software of 2024 in full:

Why you can trust TechRadar We spend hours testing every product or service we review, so you can be sure you’re buying the best. Find out more about how we test.

1. PowerPoint

Our expert review:

Reasons to buy

For most people, Microsoft 's PowerPoint remains the original and best of all the presentation software platforms out there. While other companies have managed to catch up and offer rival products worthy of consideration, the fact is that PowerPoint's familiar interface and ubiquitous availability means it remains a favorite for the majority of people.

On the one hand, it's long been a staple of the hugely popular Microsoft Office suite, meaning that for most users this is going to be the first - and last - presentation software they are going to need to use.

Additionally, Microsoft has made PowerPoint, along with their other office products, available as free apps (with limited functionality) on both iOS and Android for mobile use, meaning it's even harder to avoid them. And this is before we even consider the inclusion of PowerPoint in Microsoft's cloud-based Microsoft 365.

It does everything necessary that you'd expect of presentation software, allowing you to add text and media to a series of slides, to accompany a talk and other presentations. There are easy-to-use templates included to help spice things up a little, but even a general user with little experience of it is likely to find themselves able to use PowerPoint without much trouble at all.

Overall, it's hard to go wrong with PowerPoint, and although Microsoft 365 has a nominal cost, the apps are free to use even if they do have more limited functionality.

Read our full Microsoft PowerPoint review .

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2. CustomShow

Reasons to avoid.

Branding says a lot about a business, and it’s something firms need to get right from day one – from a good logo to a suitable font. CustomShow is business presentation software that puts all these elements of branding first.

Using the system, you can design and present customized, branded presentations that reflect your company and the products you offer, featuring the aforementioned logo and custom fonts. As well as this, you get a slide library and analytics to ensure your presentations are a success.

What’s more, you can import presentations into the software, and use it to tweak them further. There’s also integration with SalesForce , and because the platform is cloud-based, you can access your presentations on computers, tablets, and smartphones. 

Considering the focus on branding, this offering could be good for marketing and sales teams, and it's used by major companies such as HBO and CBS Interactive.

3. ClearSlide

Just like CustomShow, ClearSlide has a niche focus for companies. The platform is targeted at firms looking to generate successful marketing campaigns, pushing sales via presentations (and more), not least through a range of analytics and metrics to work for sales and marketing.

With the product, you can upload a range of files, including PowerPoint, Keynote, PDF, and Excel. ClearSlide is integrated with other platforms, including Google Drive, Dropbox, and Salesforce.

This system is pretty complex and may offer too many irrelevant features for some businesses, but you can create customized content that reflects your company and the message you’re trying to get out to customers. There are also some good metrics and analysis features, and you can sign up for a free trial before making any decisions.

The real strength of ClearSlide comes from its focus on sales and marketing data, not least being able to track user engagement alongside other metrics.

4. Haiku Deck

Any presentation app will allow you to personalize your slides to at least some extent, but Haiku Deck goes one step further than the competition. It comes with a wide range of themes suited to different needs, and you also get access to 40 million free images from the Creative Commons collection.

When it comes to creating a presentation, you have the option to do so on the web, which means your presentation is accessible across a range of mobile devices as well as desktops. Regardless of the device used, you’re able to select from a variety of different fonts, layouts, and filters to make the perfect presentation.

The great thing about these various customization options is that they’re categorized into different industries and use cases. For instance, you’ll find themes for teaching, cooking, real estate, and startups. Most of the features require you to be online, but hopefully, you’ll have a sturdy net connection wherever you go.

5. SlideDog

It’s all too easy to end up creating a presentation that’s unappealing, and the last thing you want to do is make the audience fall asleep. SlideDog lets you combine almost any type of media to create a rich presentation that’s sure to keep the viewers’ peepers open, avoiding the ‘cookie cutter’ look that makes presentations seem dull.

Marketed as a web-based multimedia presentation tool, it gives you the ability to combine PowerPoint presentations, graphics, PDF files, Prezi presentations, web pages, pictures, videos, and movie clips. You can drag these into custom playlists and display them to your audience with ease.

You’re able to remotely control your presentations and playlists from your smartphone, the web, or a secondary computer, and there’s also the option to share slides in real-time. Audience members can even view your slide from their own devices by clicking a link. That’s a handy feature if you’re looking to create an immersive presentation experience.

SlideDog is probably the cheapest of the presentation software featured, with a free account that will cover the essential features. However, for live sharing and premium support, you need to upgrade.

Read our full SlideDog review .

Prezi is one of the more unique presentation tools. Instead of presenting your graphics and text in a slide-to-slide format, you can create highly visual and interactive presentation canvases with the goal of “emphasizing the relationship between the ideas”.

Presentations can also be tailored to the specific audience, as this is a flexible platform that’s capable of skipping ahead, or veering off into a side topic, without having to flip through all the slides to get to a particular bit.

For business users, there are a variety of handy tools available. By downloading Prezi , you can build and edit presentations with your colleagues in real-time, which is perfect for companies with teams based around the globe.

When you have created a presentation you’re happy with, you can present it live (in HD) and send a direct link to viewers. There are some analysis tools here, too – you can see who’s accessed your presentation, which parts of it, and for how long. The app is available for Mac and Windows devices.

Read our full Prezi review .

Other presentation software to consider

Google Slides  is part of the Google Workspace (formerly G Suite) office platform intended as an online alternative to Microsoft Office. It may seem a little limited by comparison to PowerPoint, but as it's browser-based that means cross-platform compatibility. Additionally, it allows for collaborative work, and Google Slides really works well here. On top of the fact that it integrates with the rest of the Google Workspace apps, not least Google Drive, and you have a contender. 

Zoho Show  is another of the many, many tools and apps that Zoho has made available for business use. It also operates in the cloud so it's accessible to any device with a browser, and it also allows for collaborative work. You can also easily share the link for users to download, or provide a live presentation online. The updated version has a simpler and easier to use interface and comes with a free version and a paid-for one with expanded features.

Evernote  is normally thought of as just note-taking software, but it does provide the option to create a presentation you can share online or with an audience. In that regard, it's a little more limited than the other options in not being dedicated presentation software. However, as an easy and handy way to pull together a presentation quickly, it could serve as a backup or last-minute option, especially if Evernote is already being commonly used by you.

LibreOffice Impress  is part of the open-source suite offered as a free alternative to Microsoft Office, and comes with a powerful array of tools and editing options for your presentation, not least working with 3D images. It's supported by a large community, so it's easy to find an array of additional templates. If there is a limitation it's that it's software you download and install rather than web-based, but any presentations created should be easily portable to the web if needed.

Adobe Spark  does things a bit differently, as rather than just use images it's geared toward video as well. This makes for potentially more powerful multimedia presentations, especially as Adobe also has a big selection of photos and images available for its users. There is a free tier for core features but requires a subscription for custom branding, personalized themes, and support.

Slides  comes with a lot of features in an easy-to-use interface, and involves setting up presentations using drag and drop into an existing grid. It's also internet-based so there's no software to download, and it only requires a browser to use and access. 

Presentation software FAQs

Which presentation software is best for you.

When deciding which presentation software to download and use, first consider what your actual needs are, as sometimes free platforms may only provide basic options, so if you need to use advanced tools you may find a paid platform is much more worthwhile. Additionally, free and budget software options can sometimes prove limited when it comes to the variety of tools available, while higher-end software can really cater for every need, so do ensure you have a good idea of which features you think you may require for your presentation needs.

How we tested the best presentation software

To test for the best presentation software we first set up an account with the relevant software platform, whether as a download or as an online service. We then tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each software platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.

Read how we test, rate, and review products on TechRadar .

We've also featured the best alternatives to Microsoft Office .

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Make a Product Launch Presentation (+ Examples & Templates)

Master how to make a product launch presentation with our guide. Explore examples usable as templates to outshine competitors and captivate your audience.

9 minute read

helped business professionals at:

Short answer

What makes an effective product launch presentation?

An effective product launch presentation captivates with a clear value proposition, engages with compelling storytelling, and persuades with data-driven results.

It's visually appealing, audience-focused, and concludes with a strong call-to-action, setting the stage for market success.

Most new products fail - does yours have what it takes to succeed?

Think about this: every year, over 30,000 new products try to make their mark, yet 95% of them don't catch on.

Most new products fail to launch because they fail to grab attention with a compelling product launch presentation.

In a sea of competition, only the most compelling, clear, and persuasive presentations manage to break through the noise.

So, how do you make sure your product doesn't become just another statistic?

In this blog post, I’ll walk you through real, actionable strategies and examples to make your product launch presentation a hit.

Let’s get started!

What is the purpose of a product launch presentation?

Capture attention: Immediately engage your audience with a striking introduction that makes them want to learn more.

Highlight value: Directly address how your product solves a specific problem or fulfills a need, making it indispensable to your audience.

Drive action: Motivate your audience to take the next step, be it purchasing, subscribing, or sharing, by presenting a clear and compelling call to action.

How to structure a product launch presentation?

Introduction: Begin with an impactful opening that immediately captures interest. Use a compelling question, a relatable problem, or a striking statistic to draw your audience in and set the tone for what’s to come.

Problem statement: Articulate the specific problem or need your product addresses. This is where you connect with your audience by highlighting a universal challenge they face.

Solution presentation: Unveil your product as the solution to the problem identified. Detail its features and benefits, emphasizing how it offers a practical and innovative solution.

Market analysis: Provide an overview of the current market landscape. This includes trends, consumer behavior, and market needs, establishing the context in which your product enters the market.

Competitive analysis: Dive into how your product stands out from the competition. Discuss your product’s unique selling points (USPs) and how these differences position it as a superior choice.

Customer testimonials or case studies: Share success stories or endorsements from early users or beta testers. Real-world examples add credibility and illustrate the tangible impact of your product.

Pricing and packages: Provide clear, straightforward information about pricing and any packages or deals. Make it easy for your audience to understand what they're getting.

Marketing strategy: Before you call your audience to action, outline your marketing strategy. This shows how you plan to support the product post-launch, reassuring your audience of its longevity and value.

Call to Action (CTA): Conclude with a compelling CTA. Direct your audience towards a specific action, whether it’s making a purchase, signing up for a demo, or following your brand for more updates.

Interactive product launch presentation templates

Starting from scratch on a product launch presentation can feel like a huge task, especially when so much depends on this one moment.

Interactive product launch presentation templates offer a structured starting point. They come packed with features that are optimized to engage and guide your audience through the story of your product.

Grab one and create your best deck yet.

What does a product launch presentation look like?

A product launch presentation is a dynamic and interactive deck that captivates your audience, making them feel like active participants rather than passive listeners. It does more than just share information; it creates an experience.

Here’s what a modern product launch presentation looks like:

What makes a successful product launch presentation?

Engaging storytelling: It starts with a story that resonates. This narrative weaves through the entire presentation, making the problem, solution, and benefits of your product felt on a personal level.

Visual impact: High-quality images, embedded videos, and data visualization components bring your product and its benefits to life. These elements work together to create a visual story that complements your spoken words.

Interactivity : Interactive elements like narrated design, surveys, and clickable demos involve the audience, transforming your presentation into a two-way conversation.

Strong Call to Action: The presentation ends with a clear and compelling call to action. Whether it's signing up for a trial, making a purchase, or simply learning more, the CTA is direct and easy for the audience to follow.

How to make a product launch presentation?

In a world where the majority of new products struggle to make an impact, your presentation is the golden ticket to standing out. Let's explore how to craft a product launch presentation that not only showcases your product but also makes it irresistible.

1) Know your audience

Understanding your audience is the cornerstone of a successful presentation. Dive deep into their world—what challenges do your ideal customers face? What solutions have they tried and found wanting?

Personalizing your presentation to address these specific concerns makes your audience feel seen and valued, significantly boosting the relevance and impact of your message.

2) Define your presentation goals

Clarity in your presentation's purpose is crucial. Are you aiming to ignite interest, drive pre-orders, or secure investment?

This goal will dictate your presentation's structure, content, and call to action. It acts as a guiding light, ensuring every element of your presentation is aligned with achieving this objective.

3) Start with a bang

Your first words are your first impression. Start with something that sticks—a startling statistic, a compelling story, a question that piques curiosity, or a bold statement that challenges conventional wisdom.

For example:

"In a world where every second counts, we've found a way to give you hours back."

piques curiosity and positions your product as a revolutionary solution from the outset.

4) Highlight the problem

David Ogilvy's insight, “More often new products fail because they are not new enough,” underscores the importance of highlighting a genuine problem.

Make your audience feel the pinch of the issue your product resolves, making your solution not just wanted, but needed.

Illuminate the problem your product solves in a way that your audience can feel the pain. This creates a context for your product's introduction and underscores its necessity. Remember, the more relatable the problem, the more desirable the solution.

It's about striking a balance—your product shouldn't be so ahead of its time that it's alien, nor should it be so familiar that it fails to excite.

Here's a great example of a problem slide:

5) Unveil the solution

When introducing your product, clarity and simplicity are key. Explain how it addresses the problem you've outlined, focusing on features that translate directly into benefits.

This is where your product moves from being a concept to a tangible solution in the minds of your audience.

6) Highlight the benefits

Features tell, but benefits sell. Articulate how your product enriches or simplifies life for your customer. Whether it's saving time, reducing costs, or enhancing well-being, benefits that resonate on an emotional level are incredibly compelling.

Here's a great example of solution and benefits slides:

7) Conduct solid research

Akio Morita once famously said:

“We don’t believe in market research for a new product unknown to the public. So we never do any.”

While this may have worked for Sony, today's market demands solid research. Understanding your market, competition, and consumer behavior is non-negotiable for crafting a presentation that hits home.

Here's a great market research slide:

8) Incorporate interactive elements

Enhancing your presentation with interactive elements can transform a standard pitch into an engaging, memorable experience.

For instance, embedding interactive charts allows your audience to explore data points relevant to your product's success in real-time.

Interactive timelines can illustrate your product's development journey or future roadmap in a visually dynamic way, inviting the audience to engage with your content at their own pace.

Additionally, incorporating clickable sections within your presentation can lead viewers to more detailed information, videos, or testimonials, enriching their understanding and appreciation of your product without overwhelming them with information all at once.

These interactive elements keep your audience engaged and provide a deeper, more personalized exploration of what your product has to offer.

Here's a great example of an interactive slide:

9) Demonstrate your product in action

A live demo or a well-crafted video demonstration can be incredibly persuasive. It offers proof of concept and allows your audience to see your product in action. This tangible experience can be the push your audience needs to move from interest to action.

10) Personalize your presentation

Personalization can significantly increase the impact of your presentation.

Tailoring content to reflect your audience's specific industry, interests, or challenges shows that you understand and care about their unique needs, making your product more relevant and appealing.

Here's how you can easily personalize your presentation using Storydoc:

11) Provide social proof

Incorporating social proof lends credibility to your product. It's the difference between taking your word for it and seeing evidence of your product's impact. This builds trust and can significantly influence decision-making.

For new products, traditional forms of social proof like user testimonials may not be readily available. However, you can leverage beta tester feedback, expert endorsements, or pilot study results as powerful forms of social proof.

Engaging with industry influencers to review your product or securing a seal of approval from a reputable authority within your field can also serve as compelling evidence of your product's value and effectiveness.

Even highlighting the number of pre-orders or waitlist signups can act as social proof, showcasing demand and anticipation for your product.

Example of a social proof slide:

12) Present your marketing strategy

When it comes to your product launch presentation, unveiling your marketing strategy is like showing the roadmap of how you plan to introduce your product to the world.

It's not just about the product itself but how you're going to make sure it reaches the right people, in the right way, at the right time.

This part of your presentation should clearly outline the channels you'll use, whether it's social media, email marketing, influencer partnerships, or traditional advertising.

Explain how each channel fits into your overall strategy and the role it plays in engaging your target audience. This is your chance to show that you've not only created a great product but that you also have a solid plan to ensure it's a success.

Here's a great example of a marketing strategy slide:

13) Create a compelling call to action

Your conclusion should be a clear, compelling invitation to take the next step—whether that's to learn more, sign up, or make a purchase. Make this action as simple and straightforward as possible, removing any barriers to engagement.

Here's a great example of a CTA slide:

Winning product launch presentation examples

When it comes to product launches, standing out is everything. A successful presentation goes beyond facts and figures; it captivates, convinces, and converts.

Let's dive into some product launch presentation examples that do just that, leveraging interactivity to outshine the competition.

Product launch proposal

This deck showcases how interactivity can elevate a product launch presentation from good to great, engaging the audience in a way that traditional slides simply can't match.

What makes this product launch presentation great:

Engaging and interactive: The presentation uses an interactive format, inviting the audience to actively participate in the journey of discovering the product.

Clear value proposition: It effectively communicates the unique selling points of the headphones, such as advanced noise cancellation and intuitive controls, making it clear why they set a new standard in audio excellence.

Compelling narrative: The presentation tells a story of innovation and passion, from the problem statement to the solution, and wraps up with a vision for the future, making it memorable and impactful.

Light mode product newsletter

This feature launch within the light mode product newsletter is a game-changer for businesses looking to deepen engagement and track the effectiveness of their communications.

Personalization using dynamic variables: It introduces the ability to personalize using dynamic variables. This means businesses can now tailor their messages to each recipient, making communications more relevant and engaging.

Access to analytics panel: With the panel, businesses gain real-time insights into how readers are interacting with their newsletters. It tracks opens, clicks, and engagement time on each slide, providing valuable data to optimize future decks.

Clickable links: You can incorporate clickable links throughout the presentation. These links offer the audience the opportunity to explore additional information, access detailed resources, or even sign up for product demos.

SaaS product demonstration presentation

This product demonstration presentation effectively communicates the value of the company’s solution, making a strong case for why businesses should consider their platform to revolutionize their operations.

Clean design: The presentation leverages a clean design with ample white space, making it easy for viewers to focus on key information without feeling overwhelmed.

The option to embed videos: The option to embed a product demo video directly into the deck allows potential customers to see the product in action within the context of the presentation.

Clear pricing package overview: The presentation includes a clear overview of pricing packages, making it easy for potential customers to understand their options and make informed decisions.

Physical product demo presentation

This product launch presentation aims to bridge the gap between traditional business processes and modern efficiency, highlighting a physical product's role in streamlining workflows and enhancing productivity.

Option to extract branding from a website: One of the standout features is the ability to extract branding elements directly from a website, ensuring that the presentation is consistent with the company's branding.

Access to analytics panel: The presentation includes access to an analytics panel that provides insights into how viewers are interacting with the deck.

Option to edit details post-send: This presentation allows for the editing of details even after it has been sent. This ensures that the information remains up-to-date, reflecting any changes in the product, pricing, or other critical details.

Software demo presentation

Through a detailed walkthrough of the software's capabilities, this presentation aims to illustrate the seamless integration of tasks, the automation of workflows, and the facilitation of real-time collaboration, all designed to optimize performance and eliminate inefficiency.

Option to embed links to case studies: This feature allows viewers to explore in-depth examples of how your software has been successfully implemented in various businesses, providing tangible evidence of its effectiveness and versatility.

CRM integrations: The presentation leverages CRM integrations, enabling it to pull live data directly into the deck.

Responsive design: The presentation is designed with responsiveness in mind, ensuring that it looks and functions flawlessly across a variety of devices and screen sizes.

ERP software demo presentation

This product launch presentation is designed to showcase how the offered solution can revolutionize business operations by integrating various processes into a single, efficient system.

It aims to demonstrate the software's ability to streamline workflows, enhance collaboration, and significantly improve operational efficiency across the board.

Quirky design: The presentation employs a quirky and engaging design that mirrors the dynamic and multifaceted nature of the ERP industry.

Use of grayed-out content to direct attention: Strategic use of grayed-out content effectively directs viewers' attention to the most critical information, ensuring that key features and benefits of the ERP software are highlighted.

Logo placeholders: The presentation includes customizable logo placeholders, empowered by a logo finder feature, allowing for seamless integration of your or partner branding directly into the presentation.

Modern product launch

This product launch presentation introduces a groundbreaking solution designed to revolutionize how companies operate. It promises to streamline operations and boost efficiency through innovative features tailored for the digital era.

Interactive approach: Using an interactive platform, the presentation engages the audience directly, making the exploration of the product an immersive experience.

Clear solution to a common problem: It effectively communicates how the product addresses the pressing needs of businesses looking to enhance collaboration and automate processes in a rapidly evolving corporate landscape.

Visionary and inspirational message: The presentation focuses on the product's features but also shares a compelling vision for the future, emphasizing the transformative impact on businesses and the industry as a whole.

Light mode product launch

This approach to the product launch educates the audience about the product's capabilities and gets them excited about the potential for transformation in their own operations.

User-centric design: The presentation emphasizes the product's user-friendly interface, showcasing how it simplifies complex processes for everyday users, making technology accessible to all levels of technical expertise.

Direct address of business needs: The presentation zeroes in on the specific challenges faced by companies today, demonstrating how the product directly solves these issues with innovative technology.

Scalability and integration: It highlights the product's ability to scale with business growth and seamlessly integrate with existing systems, ensuring a smooth transition and long-term utility.

Dark mode product launch

This striking dark mode-themed presentation unveils a product designed to captivate and cater to modern businesses. This launch introduces a groundbreaking product with a keen eye on user experience and market demands.

Comprehensive market analysis: It dives deep into market trends, consumer behaviors, and competitive landscapes. It provides a detailed view of where the product fits within the current market and how it's poised to meet emerging needs.

Segmented marketing strategies: The content is organized into tabs, each detailing strategies tailored to different segments of their target audience. This ensures that potential customers receive personalized and relevant information.

Multiple smart CTAs: The presentation features various smart Call-to-Action (CTA) buttons, guiding viewers through a journey from initial interest to taking actionable steps.

Versatile product launch presentation

In a market flooded with standard pitches, this deck sets a new standard. By leveraging the latest in presentation technology, it crafts a narrative that's not only about a product but about inviting the audience into a new ecosystem of efficiency and innovation.

Use of grayed-out content: It uses grayed-out content to subtly direct viewers' attention to key areas. This visual technique ensures that the focus is on the most important information, enhancing the audience's retention.

Embeddable videos: It comes with the option to embed videos that can be played directly within the deck. This allows you to showcase your product in action, providing an immersive experience that text and static images cannot achieve.

Data visualization components: The deck incorporates advanced data visualization components, enabling the presentation of complex data in an intuitive and easily digestible format.

Modern product demo presentation

By incorporating interactive features, this modern product demo presentation effectively captures the audience's attention and guides them through a compelling narrative, from identifying with the problem to seeing the offered product as the ideal solution.

Clear value proposition: The presentation effectively communicates the company’s value proposition, outlining how their SaaS product can transform business operations.

Problem-solution framework: The presentation is structured around a clear problem-solution framework, making it easy for the audience to understand the context and need for the offered product.

Option to embed multiple smart CTAs: The presentation enhances interactivity by incorporating the option to embed multiple smart CTAs (Calls to Action). This makes readers more likely to take the desired next step after viewing the deck.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The best presentation software in 2024

These powerpoint alternatives go beyond the basics..

The latest presentation apps have made it easier than ever to format slides and create professional-looking slideshows without giving off a "this is a template" vibe. Even standard PowerPoint alternatives have updated key features to make it easier than ever to collaborate and create presentations quickly, so you can spend more time prepping for your actual presentation.

If, like me, you've used Google Slides unquestioningly for years, it's a whole new world out there. The newest crop of online presentation tools go way beyond the classic slideshow experience, with new features to keep your audience's attention, streamline the creation process with AI, and turn slide decks into videos and interactive conversations.

I've been testing these apps for the past few years, and this time, I spent several days tinkering with 25 of the top presentation software solutions out there to bring you the best of the best.

The best presentation software

Beautiful.ai for AI-powered design

Prezi for non-linear, conversational presentations

Powtoon for video presentations

Pitch for collaborating with your team on presentations

Gamma for conversational AI features

Mentimeter for audience engagement

Tome for generative AI features

What makes the best presentation app?

How we evaluate and test apps.

Our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software. Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog .

When looking for the best presentation apps, I wanted utility players. After all, slideshows are used for just about everything, from pitch decks and product launches to class lectures and church sermons. With that in mind, here's what I was looking for:

Pre-built templates. The best presentation tools should have attractive, professional-looking templates to build presentations in a hurry.

Sharing and collaboration options. Whether you plan to share your webinar slides later, or you just want to collaborate with a coworker on a presentation, it should be easy to share files and collaborate in real-time.

Flexibility and customization options. Templates are great, but top presentation apps should enable you to customize just about everything—giving you the flexibility to build exactly what you need.

Affordability. Creating compelling presentations is important, but you shouldn't have to bust your budget to make it happen. With capable free tools on the market, affordability is a top consideration.

Standalone functionality. There's no reason to use multiple tools when one can do it all, so I didn't test any apps that require and work on top of another presentation app like PowerPoint or Google Slides.

Familiar, deck-based interface. For our purposes here, I only tested software that uses slides, with the familiar deck-based editor you expect from a "presentation" tool (versus, for example, a video creation app).

While most apps now offer AI features in one way or another, it isn't a universal feature yet—and some apps' AI features leave a lot to be desired. For that reason, I opted not to make AI features a strict must-have for this year (though it probably will be a requirement next time I update the article). That means I've still included some apps that don't offer AI—if you opt for one of those, you can still easily get AI-generated images and text from a separate tool and copy them into your presentation app of choice.

Beyond that, I also looked for presentation apps that brought something unique to the table—features above and beyond what you can get for free from a legacy solution like PowerPoint or Google Slides.

Here's what my testing workflow looked like:

I went through any onboarding or guided tutorials.

I created a new deck, scanning through all available templates, noting how well-designed they were (and which were free versus paid).

I added new slides, deleted slides, edited text and images, and played around with other content types.

I changed presentation design settings, like color schemes and background images.

I reviewed and tested the sharing and collaboration options.

I tested out presenter view (when available).

After my first round of testing, I went back into the top performers to test any unique or niche features, like AI, brand settings, and interactive content. With that, these are the best presentation apps I found—each one really brings something different or radically easy to the table.

The best presentation software at a glance

The best free presentation software, canva (web, windows, mac, android, ios).

Canva pros:

Excellent free plan

Tons of amazing templates for all use cases

Feature-rich

Canva cons:

The AI tools aren't groundbreakingly useful

Canva offers one of the most robust free plans of all the presentation apps I tested. The app delays account creation until after you've created your first design, so you can get started building your presentation in seconds. Choose from an almost overwhelming number of beautiful templates (nearly all available for free), including those designed specifically for education or business use cases.

Anyone who's accidentally scrolled too far and been bumped to the next slide will appreciate Canva's editor interface, which eliminates that problem altogether with a smooth scroll that doesn't jump around. Choose from a handful of preset animations to add life to your presentations, or browse the library of audio and video files available to add. And Canva also has a number of options for sharing your presentation, including adding collaborators to your team, sharing directly to social media, and even via QR code.

Present directly from Canva, and let audience members submit their questions via Canva Live. Once you share a link to invite audience members to your presentation, they can send questions for you to answer. As the presenter, you'll see them pop up in your presenter view window, so you can keep the audience engaged and your presentation clear. Alternatively, record a presentation with a talking head bubble—you can even use an AI presenter here—to share remotely.

Canva has added a number of AI-powered tools , but I wasn't super impressed by them yet. The Magic Design tool, for example, isn't much more useful than the many pre-designed templates already available, while Magic Write is basically just white-labeled ChatGPT. These features will likely improve in time, but for now, you're better off starting from one of Canva's many great templates.

Canva pricing: Free plan available; paid plans start at $120/year for 1 user and include additional features like Brand Kit, premium templates and stock assets, and additional AI-powered design tools.

If you're looking for a capable free presentation tool with a more affordable upgrade, Zoho Show is worth a look. It's completely free for most features, offers a clean, intuitive editor, and includes a number of great templates. Plus, you can automate Zoho Show by connecting it with Zapier .

The best presentation app for AI-powered design

Beautiful.ai (web, mac, windows).

Beautiful.ai pros:

True AI design

No fussing around with alignment

Still allows for customization

Beautiful.ai cons:

No free plan

If you're like me, editing granular spacing issues is the absolute worst part of building a presentation. Beautiful.ai uses artificial intelligence to take a lot of the hassle and granular design requirements out of the presentation process, so you can focus on the content of a presentation without sacrificing professional design. If I needed to make presentations on a regular basis, this is the app I'd use.

Many apps have recently added AI design features, but Beautiful.ai has been doing it for years—and they've perfected the experience of AI design, ensuring the tool's reign as the most streamlined and user-friendly option for AI design.

The editor is a little different from most presentation apps, but it's still intuitive—and you'll start off with a quick two-minute tutorial. When creating a new slide, scroll through "inspiration slides" to find a layout you like; once you choose, the app will pull the layout and automatically adapt it to match the design of the rest of your presentation.

With 10 themes, several templated slides, over 40 fully-designed templates, and more than 20 different color palettes to choose from, Beautiful.ai strikes a perfect balance between automation and customization.

While Beautiful.ai doesn't offer a free plan, paid plans are reasonably priced and offer sharing and collaboration options that rival collab-focused apps like Google Slides. And speaking of Google, you can connect Beautiful.ai with Google Drive to save all your presentations there.

Note: I re-tested the generative AI feature (called DesignerBot) this year. It's great for adding individual slides to an existing presentation—automatically choosing the best layout and matching the design to the rest of the deck—but as with most other apps, it struggled to pull in relevant images.

Beautiful.ai pricing: Plans start at $12/month for unlimited slides, AI content generation, viewer analytics, and more. Upgrade to a Team plan for $40/user/month to get extra collaboration and workspace features and custom brand controls.

If you're a founder looking for an AI presentation tool for your pitch deck, Slidebean is a great Beautiful.ai alternative for startups. The app offers a number of templates; a unique, content-first outline editor; and a generative AI tool that builds a whole pitch deck based on your website. I didn't include it on the list mainly because of the price: the free plan is quite limited, and the paid all-access plan can only be billed annually.

The best presentation app for conversational presentations

Prezi (web, mac, windows, ios, android).

Prezi pros:

Doesn't restrict you to standard presentation structure

Lots of customization options

Prezi Video lets you display a presentation right over your webcam video

Prezi cons:

Steep learning curve

Struggling to squeeze information into a basic, linear presentation? Give Prezi a try. Unlike nearly all other presentation apps on the market, Prezi Present doesn't restrict the structure of your presentation to a straight line. The editor focuses on topics and subtopics and allows you to arrange them any way you want, so you can create a more conversational flow of information.

With the structural flexibility, you still get all the same customization features you expect from top presentation software, including fully-editable templates. There's a learning curve if you're unfamiliar with non-linear presentations, but templates offer a great jumping-off point, and Prezi's editor does a good job of making the process more approachable.

Plus, Prezi comes with two other apps: Prezi Design and Prezi Video. Prezi Video helps you take remote presentations to a new level. You can record a video where the presentation elements are displayed right over your webcam feed. Record and save the video to share later, or connect with your video conferencing tool of choice (including Zoom, Microsoft Teams, and Google Meet) to present live.

Prezi's generative AI feature works ok, but it's more useful as a wireframe. When I asked it to create a presentation about the Stanley Cup Playoffs, for example, the resulting content read a lot like a student writing a term paper in the broadest strokes possible to avoid doing any actual research.

Prezi pricing: Free 14-day trial and a free plan that includes up to 5 visual projects; paid plans start at $7/month and include additional features like private presentations and Prezi Present.

The best presentation app for video presentations

Powtoon (web, ios, android).

Powtoon pros:

Timing automatically changes based on the content on the slide

Can toggle between slideshow and video

Can orient presentation as horizontal, vertical, or square

Powtoon cons:

Limited free plan

Powtoon makes it easy to create engaging videos by orienting the editor around a slide deck. Editing a Powtoon feels just like editing a presentation, but by the time you finish, you have a professional video. 

You can edit your slides at any time, and when you hit play, a video plays through your deck—the feel is almost like an animated explainer video. Each slide includes the animations you choose and takes up as much time as is needed based on the content on the slide. Powtoon figures the timing automatically, and you can see in the bottom-right of the editor how much time is used on your current slide versus the total presentation. If you ever want to present as a slide deck, just toggle between Slideshow and Movie.

You'll likely need to subscribe to a paid plan to get the most out of Powtoon—like creating videos longer than three minutes, downloading them as MP4 files, and white-labeling your presentations—but doing so won't break the bank. Plus, you'll unlock tons of templates complete with animations and soundtracks.

One of my favorite Powtoon features is the ability to orient your video: you can choose horizontal orientation (like a normal presentation) or opt for vertical (for mobile) or square (for social media). When your presentation is ready, you can publish straight to YouTube, Wistia, Facebook Ads, and any number of other locations.

Powtoon pricing: Limited free plan available; paid plans start at $15/month and include white-labeling, priority support, additional storage, and more.

The best presentation app for collaborating with your team

Pitch (web, mac, windows, ios, android).

Pitch pros:

Google levels of collaboration

Assign slides to specific team members

Excellent generative AI feature

Pitch cons:

User interface is a little different than you're used to

Need to collaborate on presentations with your team? Pitch is a Google Slides alternative that gets the job done. As far as decks go, Pitch includes all the beautifully-designed templates, customizability, and ease of use you expect from a top-notch presentation tool. But the app really shines when you add your team.

The right-hand sidebar is all about project management and collaboration: you can set and update the status of your deck, assign entire presentations or individual slides to team members, plus comment or add notes. Save custom templates to make future presentations even easier and faster.

You can also invite collaborators from outside your company to work with you on individual decks. And if you opt for a paid plan, Pitch introduces workspace roles, shared private folders, and version history.

Pitch also offers one of the most impressive generative AI features on this list. It still struggles to pull in relevant images, but I found the AI-generated written content and design to be top-notch.

Pitch pricing: Free plan offers unlimited presentations, custom templates, and live video collaboration; paid plans start at $22/month for 2 users with additional workspace features, presentation analytics, and more.

The best presentation app for conversational AI

Gamma (web).

Gamma pros:

Creates fully fleshed-out presentations from a prompt

Conversational chatbot-like experience

Can still manually edit the presentation

Gamma cons:

Not as much granular customization

I tested a lot of apps claiming to use AI to up your presentation game, and Gamma's conversational AI features were head and shoulders above the crowd.

Simply give the app a topic—or upload an outline, notes, or any other document or article—approve the outline, and pick a theme. The app will take it from there and create a fully fleshed-out presentation. It's far from perfect, but Gamma produces a very useful jumping-off point. (Last year, it was by far the best, but this year, other apps are catching up.)

Here's the key: Gamma is much more geared toward the iterative, chatbot experience familiar to ChatGPT users. Click on the Edit with AI button at the top of the right-hand menu to open the chat, and you'll see suggested prompts—or you can type in your own requests for how Gamma should alter the presentation.

Once you've done all you can with prompts, simply close the chat box to manually add the finishing touches. While you do sacrifice some granular customizability in exchange for the AI features, you can still choose your visual theme, change slide layouts, format text, and add any images, videos, or even app and web content.

Gamma pricing: Free plan includes unlimited users, 400 AI deck credits, and basic view analytics; upgrade to the Plus plan for $8/user/month to get unlimited AI credits, remove Gamma branding, and more.

The best presentation app for audience engagement

Mentimeter (web).

Mentimeter pros:

Tons of audience engagement features

Simple for participants to interact

Mentimeter cons:

Less granular customizability

Bit of a learning curve

If you need to engage with an audience during your presentation, Mentimeter makes that easy. The app is designed around interactive elements like quizzes, surveys, Q&As, sliders, and more (even a Miro whiteboard!).

Each of these is included in a number of different, professional-looking templates, so you can build a fully interactive presentation super quickly.

When it's time to present, your audience members can scan the QR code with their phone cameras or type in the URL and access code to participate. There's one code per presentation (so they won't have to do this on every slide), which gives access to each slide as you move through the presentation.

There are two main drawbacks to this one, though. First, there's a bit of a learning curve and less familiar editing interface (but I found it pretty easy to learn with some practice). The other drawback is that you can't get as granular with the visual customization as you can with many other presentation tools.

Mentimeter pricing: Free plan includes 50 participants per month and 34 different slide types; upgrade to the Basic plan for $11.99/presenter/month to get unlimited participants and slide types, private presentations, and more.

The best presentation app for generative AI

Top-tier generative AI features

Simple, customizable templates

Intuitive doc-style editor

There's definitely a learning curve

Tome is one of the new additions to this list that I'm most excited about. If you're looking for generative AI that just genuinely works , it's definitely worth a look. The editor is a bit more stripped down than most presentation apps but intuitive nonetheless—it's almost a cross between your standard deck editor and a Notion-style doc.

To generate an AI deck, click Generate with AI in the top right, and either write your own prompt or choose from the example prompts that cover a handful of common use cases, like sales enablement and company pitches. Edit or approve the suggested outline, then generate the full presentation.

From there, you can edit each slide as a doc via the right-hand menu—without limits on how much information you can include. During the presentation, you simply size down any slides that take up more than the standard amount of space. It's super simple but somehow feels revolutionary in a presentation app.

Tome pricing: Free plan available for manual editing without AI; upgrade to the Professional plan for $16/user/month to use the generative AI and design tools, plus engagement analytics, branding tools, and more.

What about the old standbys?

You might notice a few major presentation players aren't on this list, including OGs Microsoft PowerPoint, Apple Keynote, and Google Slides. These apps are perfectly adequate for creating basic presentations, and they're free if you have a Windows or Mac device or a Google account.

I didn't include them on the list because the presentation space has really developed in the last several years, and after testing them out, I found these behemoths haven't kept pace. If they weren't made by Microsoft/Apple/Google, I might not even be mentioning them. They're pretty basic tools, they're behind the curve when it comes to templates (both quantity and design), and they don't offer any uniquely valuable features like robust team collaboration, branding controls, video, and so on.

Some of these companies (think: Microsoft and Google) are openly working on some pretty impressive-sounding AI features, but they haven't really been focused on their respective presentation solutions just yet. Rest assured, I'm watching this space, and the next time we update this article, I'll re-test tools like Copilot for PowerPoint and Gemini for Google Slides to see what new features may be available.

In any case, if you're reading this, you're probably looking for an alternative that allows you to move away from one of the big 3, and as the presentation platforms featured above show, there's a ton to gain—in terms of features, usability, and more—when you do.

What about PowerPoint and Google Slides add-ons?

While I focused my testing on tools with full feature-sets—those that can serve as your sole presentation tool—there are a ton of add-on tools you can use atop big name tools like PowerPoint and Google Slides.

If you're looking to expand what you can do with PowerPoint or Google Slides, apps like Marq (formerly Lucidpress), Plus AI , Slidesgo , and Simplified can help you do things like access additional templates, save branded assets, and generate AI presentations from the app you're already using.

Related reading:

Canva AI tools to improve your design workflow

The best online whiteboards for collaboration

How to share a presentation on Zoom without sharing your browser tabs and address bar

This post was originally published in October 2014 and has since been updated with contributions from Danny Schreiber, Matthew Guay, Andrew Kunesh, and Krystina Martinez. The most recent update was in April 2024.

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Kiera Abbamonte

Kiera’s a content writer who helps SaaS and eCommerce companies connect with customers and reach new audiences. Located in Boston, MA, she loves cinnamon coffee and a good baseball game. Catch up with her on Twitter @Kieraabbamonte.

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The 11 Best Presentation Software to Use in 2023

The ability to effectively share ideas, illustrate a concept, and convince an audience is invaluable whether you’re a student or a C-level executive. These days, the presentation software you use to create presentations is just as important as your public-speaking skills.

On top of that, most companies have transitioned to remote work recently due to the current coronavirus situation, and now need to share their stories online through a virtual conference room with their distributed teams and external audience members.

That’s why we’ve come up with a list of some of the best presentation software available right now, so you can choose a compatible and innovative presentation maker that includes the best presentation tools to suit your specific needs.

Choose the best presentation software by weighing the pros and cons

You’ll see some of the most popular presentation apps: from free to paid subscription platforms, and slideshow applications to full-blown visual design presentation software with interactive features and more.

Each presentation software has its pros and cons, so it’s up to you to figure out which suits your needs best; consider the software learning curve, whether your company is made up of Mac users or Windows users and the software compatibility, if you need an enterprise account or free account, etc.

Let’s dive in!

1. Piktochart

Piktochart is a presentation software that can create a variety of design visuals, from infographics to social media stories.

An area in which Piktochart shines is crafting unique presentations. 

On Piktochart, users can choose from a wide range of professionally-designed presentation templates .

These custom templates include everything from monthly marketing reports to employee onboarding templates.

This broad selection of customizable templates is especially useful for those who don’t have much design experience or know-how but need to create a visually stunning unique presentation in a pinch. 

Piktochart’s presentation maker also makes it easy to edit presentations and include design elements such as lists, timelines, comparisons, graphs, and different types of charts through drag-and-drop tools.

You can even make visual maps and interactive charts to keep your audience engaged throughout your presentation. 

And if your company uses a Piktochart TEAM plan , you can enjoy the platform’s ability to store brand assets , color schemes, and bespoke templates. Here, replicating company-branded visuals is a breeze. 

Piktochart comes with a free version but with certain limitations. Active visuals are capped at five per month and published visuals have a Piktochart watermark.

If you want features such as team template collaboration, project sharing, and annotated commenting, you’ll have to get a Team account. To sum it up:

• Lots of professionally-designed templates 
• Good for both design professionals and non-professionals 
• Easy to store brand assets and bespoke templates for future presentations
• Access presentation tools from anywhere via a web browser
• Free presentation app version available
• Might take some getting used to if you’re used to PowerPoint presentations

2. Microsoft PowerPoint

Microsoft PowerPoint is often the first presentation software that comes to mind.

Once considered the “O.G.” and best presentation software available, it is still widely used and has a familiar interface—which means most users are comfortable with it. 

This presentation app has everything you need to create a presentation: from animated transitions for interactive presentations to pre-installed fonts and graphic elements.

Users can also upload their own fonts, graphics, and images into their finished presentation.

Lastly, it’s available as part of the Microsoft Office software package; and you can work on your presentations via the web and mobile devices, for offline viewing as well as online. 

However, PowerPoint is no longer considered the best presentation software, as it has very few templates to choose from, and these tend to fall quite flat compared to modern apps and software.

It’s easy to fall back into boring slideshow PowerPoint files if you don’t know what you’re doing.

And because most people use PowerPoint, you’re likely using the same template as the next guy. 

As standalone presentation software, PowerPoint is pricey at US$139.99—and accessible through only one device unless you upgrade your package.

And while PowerPoint is primarily a slideshow application and presentation maker, its strengths are limited to this category. 

So if you’re looking for the best presentation software, and bang for your buck for a robust presentation tool, you might want to look elsewhere. 

• Market leader in slideshow applications to create slides
• Widely used and familiar interface for the presentation process
• Reliable and usable on most devices as well as being a desktop app
• Flat templates
• Limitations with its standalone-presentation software price

3. Google Slides

Google Slides is a slideshow application that is very similar to PowerPoint.  But there are three main differences: it’s fully online (while also allowing for offline viewing), collaborative, and free. 

The great thing about Google Slides (besides the fact that it’s completely free for anyone with a Google account) is that you can log on via your browser or through its official app. 

You can access all Google Slides presentations from any device (mobile, tablet, and desktop), and share them with other people so you can collaborate in real-time. 

Google Drive allows all your presentations to live on the cloud, accessible to all marketing and sales teams, with unparalleled ease of use.

And there’s no need to worry about disruptions as all changes are saved as they happen, as long as you have an active internet connection. 

Additionally, anyone familiar with PowerPoint will be comfortable using Google’s iteration and likely be delighted by Google Drive and the slide library available. 

It’s also a lot simpler, so even those new to presentation-making will find it easy to navigate. 

However, some might find Google Slides too simple as it lacks the wealth of features available on PowerPoint. 

These include embedding videos from sources other than YouTube, plus adding audio tracks and sound effects, limiting the ability to create unique interactive presentations. 

Some users also encounter issues with downloading and exporting to different formats, including PowerPoint. 

Some slides may even turn out completely different from the original version. 

All in all, Google Slides is a great option for those who are looking for a free application and only need to create simple presentations. 

• The free plan supports professional presentations
• Web-based and collaborative to create presentations
• Simple and familiar interface for an online presentation software
• Too simple for advanced presentation making
• Difficult to export to other formats
• Limited templates and customization options for interactive content

You could say Keynote is Apple’s version of PowerPoint. It’s also a slideshow application—but in typical Apple fashion, it comes with a sleek, minimalist interface and is considered one of the best presentation apps on the market. 

There are 30 different themes to choose from, which serve as templates for those who need a quick fix. And it can do most of what PowerPoint can. 

Keynote’s main perk is that it’s part of the Apple ecosystem. 

That means it has built-in iCloud and Apple Watch support so users can control their presentation from their mobile device or even their wrists with just a click. 

This presentation app comes pre-installed on most Mac devices. Otherwise, you can purchase it from the Apple store for just US$9.99 for mobile and US$19.99 for OS X. 

The big downside is that Keynote is exclusive to Mac OS. 

Non-Apple users can create, upload, and sync their own Keynote presentations through their iCloud Drive, but this presentation app is only truly helpful only for those who use multiple Apple devices. 

And if you’re used to working on PowerPoint, you might find Keynote a bit confusing in the beginning, especially when editing presentations. 

• Sleek, minimalist interface 
• Free with most Apple devices
• No access for PC and Android devices except through iCloud

5. SlideDog

Sliding away from straightforward slideshow applications and other presentation apps, SlideDog is a web-based multimedia presentation tool that lets users combine different types of media to create and edit presentations. 

This includes everything from PowerPoint decks to videos and even PDFs that can all be played side by side without any awkward transitions. 

It’s also extremely easy to customize a SlideDog presentation. 

You just need to upload the files into the SlideDog web browser application, and then drag and drop them according to the order in which you want them to play. 

You can control your presentations and playlists from another device, and audience members can view your slideshow on their devices by clicking a link. 

SlideDog has a free presentation app version that provides all of the basic features. 

However, live sharing and premium support are only available with a Pro account that costs US$99 per year, and not via the free version alone.

While SlideDog is technically considered presentation software, you can’t actually create presentations on it. 

You can simply stitch together different pre-made presentations in various formats into what is essentially a playlist. 

Lastly, SlideDog supports only Windows devices, so Apple and Linux users can’t use it. 

• Supports a lot of different media
• Provides live-sharing
• More dynamic compared to the usual slideshow presentation
• Only collates media; doesn’t create them

6. Haiku Deck 

Ever come across presentations with size-eight fonts and blocks of indecipherable paragraphs on each slide? 

You can avoid such an unfortunate scenario with Haiku Deck. 

HaikuDeck is a web and mobile application that favors images over text. 

It works by limiting the number of words users can put on each slide, and allowing them to search for images on their platform related to the slide’s main idea. 

This makes it ideal for those who want to simplify their thoughts and let the images do all the talking. 

Users have over 40 million royalty-free photos to choose from, plus dozens of simple slide layouts on the platform itself. 

While this certainly simplifies the process of creating a visually rich presentation, it can be limiting for those who need to include more information into their slides. 

It’s a great option for someone giving a TED Talk, for example.

But for others who need to pass on more facts and figures, having a built-in word limit might be too restrictive.  

• Simple and easy to use 
• Access to millions of royalty-free stock images
• May be too simple for some
• No Android support
• Limited features

7. Prezi Business

Among the other presentation software on this list, Prezi Business might be one of the most unique presentation tools. 

Rather than offering a regular slideshow format, Prezi looks more like a 3D interactive mind map where viewers jump dynamically from one idea to the next. 

You can zoom in on one “slide” and then zoom out for the next. 

Prezi has over 100 templates to choose from and comes with a very simple interface and a drag-and-drop style of editing. 

It’s compatible with both Mac and PC desktops as well as smartphones. 

It’s also similar to a regular PowerPoint deck in that you can jump back and forth from one “slide” to the next. 

And like SlideDog, you can send viewers the link to the presentation as you’re presenting. 

Also, up to 10 people can work on a Prezi presentation at the same time, one of its main selling points. 

This is great for collaboration, but having so many hands-on deck at once can get messy. 

• Dynamic and immersive presentations
• Highly visual
• Easy to use
• May not be appropriate for all types of presentations

In a world of slides and presentations, standing out is the key. Ludus brings the flair of graphic design into the world of presentations.

At its core, Ludus is the bridge between presentation tools and design software. It enables users to infuse their slides with the kind of design elements you’d typically find in advanced design platforms.

Not only can you import assets from design giants like Adobe, but its seamless integration with tools like Unsplash and Giphy makes sourcing visuals a breeze.

It’s a fairly affordable tool for all its features compared to the other paid options in this list, as users pay 12.49 euros monthly (if billed annually).

However, while Ludus’ robust design capabilities can elevate the look of your presentation, those unfamiliar with design tools might find there’s a learning curve.

• Merges presentation creation with advanced design tools.
• Seamless integration with popular design platforms and visual databases.
• Offers a unique edge in presentation aesthetics.
• Might be a tad overwhelming for non-designers
• Can have a steeper learning curve for those used to more straightforward platforms

9. Slidebean

Crafting a compelling presentation demands not only compelling content but also a design that can captivate your audience. Enter Slidebean.

Slidebean offers an intelligent design solution, using AI to transform raw content into professionally styled presentations. This platform streamlines the design process, allowing you to focus on the message rather than fretting over aesthetics.

The basic plan is free and allows you to create a presentation. But if you want to share or download your presentations, as well as unlock the full suite of features, you’ll need to sign up for the All-Access plan priced at $199 per year.

While it provides a quick and efficient method to produce polished slides, it also offers features for sharing, collaboration, and viewer analytics, adding an edge to your presentation strategy.

However, for professionals who prioritize granular design control, the automated design might feel limiting at times.

• AI-driven design ensures visually appealing presentations.
• Features for collaboration and viewer insights.
• Efficient design process reduces time and effort.
• Might not offer the detailed design customization some users desire.
• Automated choices may not always align with specific branding or style preferences.

10. ClearSlide

Having great visuals to drive your point home can be the difference between getting a sale across the line or customers walking away. ClearSlide stands out in this area as a presentation tool for businesses laser-focused on boosting their sales and marketing game.

At its core, ClearSlide is all about leveling up business presentations. Whether you’re marketing a new product or tracking client engagement, it’s got tools that cater to every need.

Whether it’s a PowerPoint, a PDF, or something from Google Drive or Dropbox, ClearSlide makes it simple to upload and work with these files.

The unique edge? ClearSlide’s virtual meeting space pops open with just a click. It’s all about seamless, professional presentations without the hassle.

Beyond just slides, the platform dives deep into metrics and analytics, ensuring every presentation is backed by data-driven insights. And the tool is available for $35 per month, which isn’t too pricey for medium-sized businesses.

However, its complexity isn’t for everyone. For some, the variety of features might seem a tad overwhelming, and its focus on metrics might be a bit much for those just wanting a basic presentation tool.

• Seamless virtual meetings and presentations
• Integrates with popular platforms
• Offers insightful analytics for sales and marketing
• Might feel complex for some users
• Limited transition and design effects
• Mobile experience could be better

Stepping into the world of animation, Vyond, once known as GoAnimate, allows users to turn their narratives into professional animated videos. For those looking to elevate their content without diving deep into animation complexities, Vyond can be the go-to tool.

This platform is more than just drag-and-drop animations. It integrates AI capabilities with Vyond Go, which transforms text prompts into rough-cut videos.

Fancy a quick draft for your upcoming project? This AI assistant is up for the task. And if perfection is your game, take it to Vyond Studio, filled with an array of characters, templates, and backgrounds.

The Essential Plan at $25 per month is suitable for individuals on a budget. However, if you want to export videos at 1080p and above, have collaboration tools, or different export options, you’ll need to sign up for the Professional Plan at $92 per month.

As robust as the tool is, there are still some kinks to iron out. AI voiceovers might still need some tweaks, and detailed color customizations can be a bit tricky, but the tool’s strengths, especially for businesses, are undeniable.

• Hassle-free video creation for beginners to experts
• Generous library of pre-made assets
• AI-powered video and script creation with Vyond Go
• AI voiceovers might feel a bit robotic
• Some customization limitations for specific props and scenes

The best presentation software is…

 …completely up to you! 

When it comes to presentation software, the world is your oyster. 

Each of these tools either has a free or trial version for you to check out, so you don’t have to commit just yet. 

When it’s time to choose, consider the following aspects to find the right presentation software for you: 

• Ease of use. Is it easy for you to understand or will it require lots of training before you can start creating presentations? 
• Accessibility. Can you access your presentation software from any device or are you limited to carrying your laptop to every presentation? 
• Real-time collaboration. Can multiple people work on the same project or do you have to keep downloading and emailing drafts? 
• Create design tools. Can you create presentations with dynamic design elements or are you stuck with the same kind of slide each time? 
• Template availability. Is this tool only accessible to a design professional or can anyone create stunning presentations through pre-designed and updated templates? 

Piktochart , for example, would be a fantastic presentation software choice among the long list of PowerPoint alternatives for teams looking for a variety of eye-catching designs without requiring much technical know-how. Meanwhile, Microsoft PowerPoint might be the best presentation software for those who are just looking to play it safe. 

Hopefully, this best presentation software list sheds some light on the tools at your disposal. Choose wisely! 

Other Posts

How to Make a Presentation (2023 Guide With Tips & Templates)

How to Nail Your Brand Presentation: Examples and Pro Tips

Presentation Design: A Step-by-Step Guide

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• Product Management
• Tips for presenting product roadmaps

10 ways to succeed with a product roadmap presentation

How to influence and inspire teams with your product roadmap presentation. 

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The product roadmap presentation can be nail biting for both developers and product managers; one party has worked hard to come up with a vision while the other party waits to see the unknown that is going to affect their work.

I felt this tension when I worked as a developer and I often found myself unsatisfied with the roadmaps product management put together. I didn't fully buy into the decisions, and I'd often walk out of a planning meeting with the sentiment of "Well, this doesn't make sense to me, but if they think so...", or even worse, a "We'll have to figure out things ourselves and make it look like what we do fits this roadmap.

You might argue the problem was likely me suffering from NIH (Not Invented Here syndrome) and you might be right. As a developer, I had a very strong opinion on what was the right thing to do. But now as a product manager, I see what caused this disconnect, and what general knowledge product managers can draw from this disconnect to hit a home run with a roadmap presentation. After all, if the technical team agrees with and understands the big picture, day-to-day design and implementation decisions will be made with the right context, and you’ll get the product you envisioned.

The following are my top ten ways to win over teams with a product roadmap presentation. 

1. Choose substance over buzzwords

While buzzwords like “big data analytics”, "machine learning," or “an Internet of Things initiative (IoT)” might resonate with business stakeholders as high-level anchor points, they aren't helpful and actionable items for technical teams. Engineering needs to know exactly what it is they're building, how it relates to current products, how it should be delivered, and who will use it in the end, and for what purpose.

Setting high-level themes is great for structuring the roadmap and context, but make sure you don’t stop there and have good answers for what is behind each high-level item. For example, if you've called a theme "intelligent services," make sure to break this down into  key initiatives and epics  that are needed in order to deliver this theme.

2. Set the right context

Technical teams need context for why you are building something on a roadmap. No technical team is going to say, "Just tell me what you want and I’ll build it." On the contrary, engineers need to see evidence for why you see demand for a feature. Let data speak, but also tell a powerful story from the perspective of your users. Use personas, and talk about some alternatives that you've excluded, and why. To help the entire team understand the roadmap the "why" matters as much as the "what."

3. Consider commitments carefully

If a feature doesn't seem well thought through or realistic, yet it is still on the roadmap, this should scream red flag. You don't want the technical team getting the impression that they have to build stuff just because you promised it to someone. This could be a commitment to a customer or because because "management wants it." So be wise about making commitments. Even if you have a forcing function behind yourself that requires a particular change, make sure you understand and pass on the rationale to the team, and stand behind it yourself.

4. Make realistic plans

A vision is good, but it’s even better if everyone feels confident that it can be achieved. The plan doesn't need to be precise, but if the first thing your development manager sees when looking at a roadmap is a huge bottleneck – for example, if the roadmap looks design heavy and frontend centered, but the team only has one designer and has struggled with frontend topics in the last few months – then you'll have he or she struggling with the roadmap throughout the rest of your presentation.

Make sure you do a reality check upfront with the team and play with what-if scenarios. You need to have answers, a clear plan of action, and concise consideration about the "how it can be done" before asking for everyone's commitment. 

5. Think big, start small

You need to be aware of where a product and team skills are today versus where you want them to be. It's great to advance into new fields, which might require new skills in the team or moving away from existing technology, but don’t just write down dreams of where you’d like to be in a year. Instead, think about how to get there realistically. Acquiring talent takes time, adopting new technologies takes time, and abandoning existing products requires clear commitments and a transition plan.

6. Build a business case

Business case? Yes. Technical teams care about businesses cases. Maybe not to the same extent as senior management, but an entire development team cares about why something is relevant to the business, if it produces real results, and how this will be measured. Tap into the business-street-smarts of your technical team. Everyone has a vested interest in the business succeeding as a whole, and it can be great source of feedback or additional ideas.

Also, full clarity on the business impact and seeing it happen can be a great motivator; driving results is satisfying beyond just having built and shipped a feature.

7. Balance mundane with motivating

Engineers want to build unique, innovative products that they can take pride in. If it's just the same old story others have told before, it can be demotivating. Make sure you do research to confirm that your story is as innovative as you think. Aside from demotivated developers, the business impact of the lack of innovation is even worse.

With this said, even roadmaps will always be a balancing act between exciting new features, and technically not too interesting must-haves that just have to be done. Try to make sure that even the mundane is motivating on your roadmap. 

8. Think beyond MVP and v1

Creating a minimum viable product, and then a version 1 is one thing, but there’s also everything that happens post-launch: operations, maintenance, feature requests from users, continuous improvements, and new versions of other products and/or platforms that are integrated. A quick think on what the challenges and obstacles might be after a launch will bring these to light without much effort, and engineers will be thankful that you didn't ignore these realities. Rough estimates suggest that the initial effort of building a new feature is often only a third to one half of the total effort spent on it over its entire lifetime. In other words: the aftermath is more costly then the initial build, and some "quick small things" become very costly in the long run.

9. Roll with the punches

Estimates are a good thing. They give you guidance, and are created to the best of a product manager's knowledge at each given point in time. However, many assumptions made for estimates turn out very wrong once you go into implementation or refine a design. Make sure you prepare and present the roadmap so that it’s flexible to changes.

10. Be open and honest

A roadmap is there to provide guidance. It’s not a detailed plan for execution and everyone on a software team knows that. There's no need to sell it as something different than it is. So if you don’t have all the details on a topic yet, be open about it. Share what you have, what the intention is, what the open questions are and highest risks that still need to be addressed. Point out areas that require experimentation and more research to nail down the "what." Just remember to account for this experimentation time in planning.

The bottom line?

Your team deserves a roadmap that clearly paints the big picture, but doesn't neglect realities. Your team also deserves a roadmap that is motivating, exciting, and has enough details so the entire software team knows what to do in the next 1-2 sprints with a feeling of confidence that they'll achieve great results with material impact for the business.

Do you need additional help? Check out the  roadmaps features in Jira Software and a product roadmap template in Jira . Or try Jira Product Discovery , made for PMs, for free.

Martin currently leads Atlassian’s ecosystem team. Having successfully founded a startup in the Atlassian Marketplace before, he’s incredibly passionate about making sure our customers get access to a great choice of high quality apps in our Marketplace, as well as provide a great experience for all developers building on our platform. Outside the office, you’ll likely meet him mountain biking, kayaking, or chasing down the best coffee in town.

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• Product management
• Collections: Product roadmap presentation

8 Product roadmap presentation templates

The best presenters tell a compelling story. They lead audiences through a clear, logical explanation of concepts and bring data to life by connecting it to real-world use cases and examples. Roadmap presentations are the perfect opportunity to share what is coming next for your product in an engaging and memorable way. After all, you have an invested audience and you get to share where your product is headed — the inspiration for new features and updates, what your engineering team will get to build next, and how this work will bring value to the business and customers alike.

Build a roadmap presentation in Aha! Roadmaps — free for 30 days .

This guide will walk you through how to create your own winning roadmap presentation so you can clearly communicate the why, what, and when of upcoming product work. You can even kickstart your presentation prep by downloading a roadmap presentation template configured for one of seven different audiences. Whether you are presenting to executives or customers, the tips in this guide will get you started on the right track.

Jump ahead to any section:

What is a product roadmap presentation?

How do product managers use product roadmap presentations, what are the elements of a product roadmap presentation, roadmap presentation templates, tools to build roadmap presentations.

Building and presenting a product roadmap is an essential part of a product manager’s job. A product roadmap presentation informs stakeholders inside and outside the company where the product is headed and how you will get there. It is your opportunity to share product plans and explain how core initiatives and features map to the company’s strategy . Most importantly, you will show how the updates you are planning will delight customers and further differentiate the product.

Of course, before you put together a roadmap presentation, you must first build your roadmap. You can choose a robust roadmapping tool like Aha! Roadmaps or use a lighter weight solution such as Aha! Knowledge .

Try a lightweight roadmap in Aha! Knowledge. Sign up for a free trial .

Start using this template now

Product managers use roadmap presentations to communicate with a range of audiences — from executives to customers to engineering teams . Your presentation can be tailored to deliver different messages to your various audiences depending on the information you cover.

For example, you might use the presentation to show company leaders how major product themes or initiatives roll up into company-wide strategic efforts. Or you might want to show customers and partners what to look for in the next release. Internally you might need to highlight the timing of important customer needs and feature requests to engineering teams.

But roadmap presentations are about more than just timelines and features. They facilitate opportunities to open up dialogue, answer questions about product direction, and listen to feedback. You need to go beyond giving product updates — demonstrating why the updates matter and how they will make a real difference for your customers.

You can create presentations in Aha! Roadmaps. Pull in live views and your data will stay up-to-date.

The best product roadmap presentations are designed to both communicate and persuade. Here are some essential elements to include and plan for in any product roadmap presentation:

There is no such thing as a "one size fits all" presentation template. Each presentation should be created with a specific audience in mind. Start by identifying your audience. Then identify your goals, how you will tie the roadmap to the broader product vision , and which roadmaps you will share.

Here are a few examples of roadmap presentation templates and guidelines for deciding what to include in your presentation:

Presentation slides template

This presentation template was created by Aha! product experts to help you showcase your plans. While the rest of the templates below are intended for specific audiences, this set of slides is easily customizable for any audience. It includes pre-built slide formats for strategic goals, key metrics, and of course, your roadmap. This template is available in Aha! Knowledge .

Start using this template now

Roadmap presentation template: Executives and advisory boards

Roadmap presentation template: Marketing team

Roadmap presentation template: Engineering and IT teams

Roadmap presentation template: Sales and support

Roadmap presentation template: Customers

Roadmap presentation template: Partners

Roadmap presentation template: Analysts and media

Every product roadmap presentation will have a specific purpose guided by its target audience. However, building many customized presentations can be a time-consuming process.

Consider using roadmapping software to centralize your product planning and feature definition. You may need to aggregate information from multiple sources to create your roadmap presentation — spreadsheets, documents, other presentations, and design tools. Software purpose-built for product management makes it easier to share product roadmap plans securely with a target audience.

Regardless of how you create your roadmap presentation, the most important thing is to focus on your audience and your goals. This will allow you to clearly communicate the features and timelines of your roadmap. You will also demonstrate the "why" at the center of it all — how the product will deliver value to your business and your customers.

Set brilliant strategy, prioritize features, and share visual plans with Aha! Roadmaps — a purpose-built product development tool. Get started with a free trial for 30 days.

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• Red Hat and Deloitte Collaborate to Propel Software-Defined Vehicles w...

Red Hat and Deloitte Collaborate to Propel Software-Defined Vehicles with Pre-Integrated Solutions

Collaboration helps reduce software complexity and quality risks for automakers and suppliers in an increasingly software-driven industry

Red Hat, Inc., the world's leading provider of open source solutions, and Deloitte, a provider of industry-leading audit, consulting, tax and advisory services, today announced an expanded collaboration to help manage the complexity of multi-vendor software ecosystems across industries, including a comprehensive solution to support the development, systems engineering, testing and operations of software-defined vehicle (SDV) product lines. With this collaboration, Deloitte and Red Hat will help organizations accelerate the transition from traditional hardware development methodologies to software-defined development cycles.

.b284a514-74e3-4814-977d-399a0e82e3fa { fill: #e00; } Icon-Red_Hat-Media_and_documents-Quotemark_Open-B-Red-RGB Together with Red Hat, we’re looking forward to helping redefine industry norms and creating new workflows to meet the demands at every stage of the automotive development process. We're excited to catalyze a new era of automotive innovation, delivering efficiencies, reducing risks and, ultimately, transforming the way we drive. Olivier May Principal and Global Chief Commercial Officer for the IBM alliance, Deloitte Consulting LLP

Empowering the automotive industry with greater choice and flexibility

The growth of SDVs means that today, each vehicle is its own edge datacenter benefitting from new capabilities for vehicle functionality and connectivity. Automakers are currently having to manage the onset of both software-as-a-service models and traditional operating models, potentially increasing quality issues. To help combat these issues, Red Hat and Deloitte have designed a pre-integrated, multi-vendor solution for SDVs based on  Red Hat In-Vehicle Operating System , which will help the auto industry move towards more scalable software designs. Beyond Red Hat In-Vehicle Operating System, the pre-integrated solution also encompasses:

• Red Hat OpenShift , serving as the application platform offering a DevOps environment with a stronger security posture. In this vehicle off-board environment, applications can be developed and deployed as containers via over-the-air (OTA) updates to the car. This enables software teams to track, manage and resolve problems in real-time, while also improving code quality.
• Red Hat Ansible Automation Platform and Red Hat Quay for greater mission-critical automation and container image security capabilities in SDV development workflows, enhancing and modernizing CI/CD pipelines for greater efficiency. Ansible Automation Platform delivers consistency and agility by minimizing manual processes and accelerating the overall development and deployment cycles while reducing error.

Deloitte’s portfolio of SDV capabilities helps organizations accelerate the transition from traditional hardware development methodologies to software-defined development cycles. The portfolio includes services and capabilities for:

• Systems engineering, DevSecOps, validation and verification, virtualization and modern engineering. Deloitte’s capabilities are supported by generative AI (GenAI) for product owners, quality assurance and development teams, including use cases for spec-to-code generation, test case coverage and intelligent vehicle diagnostics.
• Strategic, tactical and operational services to support automakers and automotive suppliers in creating high-quality automotive software-defined products by adhering to regulatory standards and innovating on use cases such as unified issue management, version and variant traceability, intelligent vehicle debugging and line of code impact analysis.
• Automakers and automotive suppliers to scale software delivery across parameters with processes and OTA platform models that promote continuous improvement of vehicle features and function management after the start of production, while also ensuring proactive quality assurance.

Red Hat’s open source technologies and platform expertise, combined with Deloitte’s deep  industry experience and technology and engineering capabilities, will help customers and partners gain more dedicated support and closer alignment to better power the next wave of automotive innovation. The Red Hat and Deloitte solution can bring several potential benefits to automotive manufacturers, including:

• A streamlined, software-defined vehicle lifecycle, enhancing defect management, bug fixes and updates.
• A pre-integrated, multi-vendor solution that manages software complexity and quality risks for automakers and suppliers.
• The possibility of additional time and money – not only for automakers but also for the end user as they’re able to better avoid unnecessary trips to the dealer for software updates.
• Faster time-to-market with scalability and a future-ready infrastructure.
• Improved risk management and regulatory compliance as the automotive industry moves towards a software-centric approach.
• Accelerated development cycles that compress test phases and intensify the pressure for reliable integration.
• Red Hat Summit

Join the Red Hat Summit keynotes to hear the latest from Red Hat executives, customers and partners:

• The cloud is hybrid. So is AI. — Tuesday, May 7, 8-10 a.m. MDT ( YouTube )
• Optimizing IT for the AI era. — Wednesday, May 8, 8:30-9:30 a.m. MDT ( YouTube )

Supporting Quotes

Francis Chow, vice president and general manager, In-Vehicle Operating System and Edge, Red Hat

“The possibilities of open source, standards-based software for vehicles are endless, ranging from our cars ordering our favorite takeout from a local restaurant on the way home from work to navigating the vehicle through changing weather conditions. By working with Deloitte to deliver software-defined solutions to the automotive industry, we’re able to provide automakers with pre-tested and pre-integrated solutions designed to build the cars and capabilities of the future - including those we haven’t thought of yet.”

Olivier May, principal and global chief commercial officer for the IBM alliance, Deloitte Consulting LLP

“We’re making significant strides towards revolutionizing the software-defined future of the automotive industry. The remarkable growth of software-defined vehicles necessitates a shift in approach; currently, updates in software have led to varying software versions in vehicles, intensifying integration dynamics and capability challenges. Together with Red Hat, we’re looking forward to helping redefine industry norms and creating new workflows to meet the demands at every stage of the automotive development process. We're excited to catalyze a new era of automotive innovation, delivering efficiencies, reducing risks and, ultimately, transforming the way we drive."

Additional Resources

• Learn more about  Red Hat Summit
• Learn more about  how Red Hat has been working across the automotive industry to help deliver open source solutions for SDVs
• See all of Red Hat’s news announcements this week in the  Red Hat Summit newsroom
• Follow  @RedHatSummit or  #RHSummit on Twitter/X for event-specific updates

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Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver reliable and high-performing Linux, hybrid cloud, container, and Kubernetes technologies. Red Hat helps customers integrate new and existing IT applications, develop cloud-native applications, standardize on our industry-leading operating system, and automate, secure, and manage complex environments. Award-winning support, training, and consulting services make Red Hat a trusted adviser to the Fortune 500 . As a strategic partner to cloud providers, system integrators, application vendors, customers, and open source communities, Red Hat can help organizations prepare for the digital future.

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Nvidia will surge another 22%, and is still cheap compared to peers despite nearly doubling this year, Goldman Sachs says

• Nvidia stock still has 22% upside, even after its near-doubling this year, according to Goldman Sachs.
• The bank argued that Nvidia's valuation is still relatively cheap given its fast growth rate.
• Goldman was encouraged by strong spending trends on AI infrastructure by mega-cap tech giants.

Nvidia stock still has plenty of upside even after its year-to-date rally of 81%, according to a Tuesday note from Goldman Sachs.

The bank raised its Nvidia price target to $1,100 from $1,000, representing potential upside of 22% from current levels.

According to Goldman, Nvidia stock still trades at a relatively attractive valuation compared to its peers given how quickly it is growing and how durable those growth trends look in the coming years.

"We see positive EPS revisions driving another leg up in the stock, especially with NVDA trading at 35x or only a 36% premium to our coverage universe vs. its past 3-year median premium of 160%," Goldman Sachs analyst Toshiya Hari said.

Hari was specifically encouraged by recent comments from the mega-cap tech giants, which suggested on their earnings call that they will be spending even more money on AI infrastructure in 2025, following an elevated year of investment in 2024. 

Those investments should power continued revenue and profit growth at Nvidia, especially with its next-generation Blackwell AI chip set to be released later this year. Nvidia will report its earnings results on May 22 after the market close.

"Notable intra-quarter data points that support the view that AI spending is likely to continue beyond 2024 include" commentary from tech-focused companies, Hari said.

1. TSMC reiterated its near- and long-term outlooks for the AI market, and expects server AI processor revenue to more than double year-over-year.

2. Tier-1 hyperscalers like Amazon and Meta Platforms said or implied that AI-related capital investments are likely to increase in 2025 from an already elevated base in 2024.

3. Some AI hyperscalers and enterprise software companies highlighted early signs of AI monetization.

4. AMD raised its 2024 revenue guidance for its AI-focused GPU chip, the Mi300 to $4 billion from $3.5 billion.

5. Super Micro Computer reported strong revenue growth and a record backlog driven by elevated demand for AI servers.

And while competition is starting to encroach on Nvidia's GPU business via AMD's new chip and in-house chip design from mega-cap tech companies, that won't be enough to knock down the company, according to Hari.

"We believe Nvidia will remain the de facto industry standard for the foreseeable future given its competitive advantage that spans its hardware and software capabilities as well as the installed base and eco-system it has built over multiple decades, and the pace at which it is and will be innovating over the next several years," Hari said. 

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