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MRes/PhD in Management - Marketing

• Graduate research
• Department of Management
• Application code N2Z2
• Starting 2024
• Home full-time: Closed
• Overseas full-time: Closed
• Location: Houghton Street, London

This programme offers you the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of marketing. You will begin on the MRes and will need to meet certain requirements to be upgraded to PhD status.

The MRes/PhD in Management – Marketing is part of a rigorous and interdisciplinary graduate training programme designed to stimulate critical thinking and creative ideas and provide you with the analytical skills to test hypotheses.

As a research-led department of management  ranking #5 in our field , we aim to produce top-quality social scientists who are able to engage with the conceptual foundations of marketing – such as consumer behaviour and quantitative modelling – and employ robust methods in their research.

The Marketing faculty group’s research is internationally recognised for its potential to impact practice in the field (e.g., Marketing Science Institute’s Young Scholar Award, Google-WPP Marketing Research Award, AMA-SIG Awards, AMA-SRT Forum Award, and Society for Judgment and Decision Making Awards). Faculty have diverse academic backgrounds (physics, economics, psychology, marketing, and management), interdisciplinary research interests, and a variety of methodological approaches (econometrics, lab experiments, field experiments, and surveys). Accordingly, the research strategy of the faculty is to focus on pursuing fundamental research questions that have a bearing on critical marketing issues like consumer decision making, managing new products and innovations, pricing strategy, advertising, and channels of distribution.

You will work closely with the Marketing faculty as part of a vibrant doctoral student community. The programme includes a comprehensive methodological training with the opportunity to specialise in a designated field.

Programme details

For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.

Entry requirements

Minimum entry requirements for mres/phd in management - marketing.

Upper second class honours (2:1) degree in any discipline, or the equivalent.

Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission.

If you have studied or are studying outside of the UK then have a look at our  Information for International Students  to find out the entry requirements that apply to you.

GRE/GMAT requirement

The GRE/GMAT is required for all applicants. We do not require a specific GRE/GMAT overall score but the test gives us an indication of your aptitude for our programmes. There is no preference for GMAT or GRE but all applications must submit scores at the time of application. Your score should be less than five years old on 1 October 2024.

See  LSE information on GRE and GMAT  for more detail on our requirements and submission of test scores, including information on LSE’s institution codes.

Assessing your application

We welcome applications for research programmes that complement the academic interests of members of staff at the School, and we recommend that you investigate  staff research  interests before applying.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your;

• academic achievement (including existing and pending qualifications)
• academic statement of purpose ( see guidance on writing your statement of purpose )
• academic references ( see guidance on references )
• GMAT/GRE ( how your scores are reviewed )
• outline research proposal ( see guidance on writing your research proposal )
• sample of written work

See LSE Graduate Admissions information on supporting documents

You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do.  See our English language requirements.

When to apply

The application deadline for this programme is 15 January 2024 . See the fees and funding section for more details.

How to apply

To apply online go to the LSE Application System .

We do not require a specific overall score but the test gives us an indication of aptitude for our programmes. A strong GMAT or GRE score will count in your favour, but other information, such as your research interests, your examination results, previous qualifications and references are central to our overall evaluation of your application. We recognise that if your first language is not English, the verbal test will be more demanding and we view your score on that basis.

Fees and funding

Every research student is charged a fee in line with the fee structure for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover  living costs  or travel or fieldwork.

Tuition fees 2024/25 for MRes/PhD in Management - Marketing

Home students: £4,829 for the first year (provisional) Overseas students: £22,632 for the first year

The fee is likely to rise over subsequent years of the programme. The School charges home research students in line with the level of fee that the Research Councils recommend. The fees for overseas students are likely to rise in line with the assumed percentage increase in pay costs (ie, 4 per cent per annum).

The Table of Fees shows the latest tuition amounts for all programmes offered by the School.

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.

Further information about fee status classification.

Scholarships, studentships and other funding

The School recognises that the  cost of living in London  may be higher than in your home town or country, and we provide generous scholarships each year to home and overseas students.

This programme is eligible for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . Selection for the PhD Studentships and ESRC funding is based on receipt of an application for a place – including all ancillary documents, before the funding deadline.

Financial Aid and Funding sorted by research degree programme for applicants in the Department of Management.

Funding deadline for LSE PhD Studentships and ESRC funding: 15 January 2024

In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas.   Find out more about financial support.

External funding 

There may be other funding opportunities available through other organisations or governments and we recommend you investigate these options as well.

Information for international students

LSE is an international community, with over 140 nationalities represented amongst its student body. We celebrate this diversity through everything we do.  

If you are applying to LSE from outside of the UK then take a look at our Information for International students . 

1) Take a note of the UK qualifications we require for your programme of interest (found in the ‘Entry requirements’ section of this page). 

2) Go to the International Students section of our website. 

3) Select your country. 

4) Select ‘Graduate entry requirements’ and scroll until you arrive at the information about your local/national qualification. Compare the stated UK entry requirements listed on this page with the local/national entry requirement listed on your country specific page.

Programme structure and courses

Research practicums.

For the duration of your 2-year MRes programme, you will engage in active research, called Research Practicums, with different members of Faculty. The rotation of practicum assignments will include one-to-one training and collaboration that provides you better understanding of the research process, e.g.;

• literature reviews,
• applied research methods and practices,
• determining theory-driven,
• testable hypotheses,
• identifying appropriate methods and samples,
• coding and data analysis,
• conducting analyses,
• evaluating findings and implications,
• writing manuscripts for the academic peer-reviewed process with ultimate goal of publication in top-tier academic journal.

First year (MRes)

Study in the first year includes a doctoral seminar in Marketing, and the option to choose courses in Microeconomics, Econometrics, advanced Statistics, and quantitative methods courses.

All first year doctoral students in the Department of Management take the seminar course on A Social Sciences Perspective of Academic Research in Management.

Should you wish to study Microeconomics, you will need to attend the Introductory Course in Mathematics and Statistics. This course begins before the start of the academic year, normally in late August.

Should you wish to study Econometrics or Statistics in your first year you should have completed an undergraduate level course and have sufficient prior academic training in econometrics and statistical theory.

You also have the option to apply to take relevant external courses with our partner institutions, such as the London Business School, with approval of the Programme Director.

Courses include:

Marketing I: Consumer Behaviour and Quantitative Modelling

In the area of Consumer Behaviour you will become familiar with research in cognitive psychology, social psychology, and marketing on information processing and judgment and decision making related topics to better understand and develop marketing strategies that affect consumer behaviour. In the area of quantitative modelling you will develop the quantitative foundations for marketing decisions. Both theoretical models which help analyse marketing issues, and decision-support models will be covered

Microeconomics 1 or Statistical Inference: Principles, Methods and Computation

Prior to starting the programme you will decide with your Programme Director if your research interests require you to take either Microeconomics, Statistical Inference, or quantitative methods.

Econometrics or Quantitative Research Methods

You may choose either to study a course in Econometrics, or take additional methodology training depending on your previous research design training and research interests.

A Social Sciences Perspective of Academic Research in Management

Along with all MRes/PhD and MPhil/PhD students from across the Department of Management Research programmes you will participate in a seminar on the nature of scientific enquiry in the Social Sciences. The seminar series is led by members of the Faculty across the Department and provides an interdisciplinary collaborative perspective and the opportunity for students to develop academic presentation skills

Second year (MRes)

In the second year, you will continue to participate in Research Practicums and the Marketing Seminar. You will take elective courses in Economic, Statistics or quantitative methods, data mining and analysis. Courses taken will depend on your previous training, intellectual requirements and preferences. You will write a research paper in your field of interest which will form an important element in your upgrade to PhD.

Applied Regression, Multivariate Analysis and Measurement, or Causal Inference for Observational and Experimental Studies.

Microeconomics, Econometric Analysis

Generalised Linear Modelling and Survival Analysis, Longitudinal Data Analysis , Machine Learning and Data Mining

Research Paper in Management

Third, fourth and fifth year (PhD)

Upon successfully completing the MRes and progressing to the PhD, you will work on your research and write your PhD thesis.

Throughout the 3-5 years there are regular reviews on your research progress and in the final year you prepare a detailed plan of work for the successful submission of your thesis.  Throughout your PhD you will be expected to show the continued development of research ideas for publication, participation in relevant training courses and career development activities.

For the most up-to-date list of courses please visit the relevant  School Calendar page .   

You must note, however, that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises.  

You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s  Calendar ,  or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the  updated graduate course and programme information  page.

Supervision, progression and assessment

Supervision.

You do not need to have identified a supervisor prior to application. During your MRes you will be supervised by the PhD Directors of Marketing programme.

During the first two years of the programme, you will participate in Research Practicums, working in collaboration with different faculty mentors. Each research practicum will enable you to participate in research activities, understand Faculty research interests, and develop your own research skills. Your PhD supervisor will be appointed when you upgrade to PhD.

Progression and assessment

You will need to meet certain criteria to progress to each subsequent year of the programme, such as achieving certain grades in your coursework and engaging in all aspects of the programme.

Your final award will be determined by the completion of an original research thesis and a viva oral examination.

Student support and resources

We’re here to help and support you throughout your time at LSE, whether you need help with your academic studies, support with your welfare and wellbeing or simply to develop on a personal and professional level.

Whatever your query, big or small, there are a range of people you can speak to who will be happy to help.  

Department librarians   – they will be able to help you navigate the library and maximise its resources during your studies. 

Accommodation service  – they can offer advice on living in halls and offer guidance on private accommodation related queries.

Class teachers and seminar leaders  – they will be able to assist with queries relating to specific courses. 

Disability and Wellbeing Service  – they are experts in long-term health conditions, sensory impairments, mental health and specific learning difficulties. They offer confidential and free services such as  student counselling,  a  peer support scheme  and arranging  exam adjustments.  They run groups and workshops.  

IT help  – support is available 24 hours a day to assist with all your technology queries.   

LSE Faith Centre  – this is home to LSE's diverse religious activities and transformational interfaith leadership programmes, as well as a space for worship, prayer and quiet reflection. It includes Islamic prayer rooms and a main space for worship. It is also a space for wellbeing classes on campus and is open to all students and staff from all faiths and none.   

Language Centre  – the Centre specialises in offering language courses targeted to the needs of students and practitioners in the social sciences. We offer pre-course English for Academic Purposes programmes; English language support during your studies; modern language courses in nine languages; proofreading, translation and document authentication; and language learning community activities.

LSE Careers  ­ – with the help of LSE Careers, you can make the most of the opportunities that London has to offer. Whatever your career plans, LSE Careers will work with you, connecting you to opportunities and experiences from internships and volunteering to networking events and employer and alumni insights. 

LSE Library   –   founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study. As an LSE student, you’ll have access to a number of other academic libraries in Greater London and nationwide. 

LSE LIFE  – this is where you should go to develop skills you’ll use as a student and beyond. The centre runs talks and workshops on skills you’ll find useful in the classroom; offers one-to-one sessions with study advisers who can help you with reading, making notes, writing, research and exam revision; and provides drop-in sessions for academic and personal support. (See ‘Teaching and assessment’). 

LSE Students’ Union (LSESU)  – they offer academic, personal and financial advice and funding.  

PhD Academy   – this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration. 

Sardinia House Dental Practice   – this   offers discounted private dental services to LSE students.  

St Philips Medical Centre  – based in Pethwick-Lawrence House, the Centre provides NHS Primary Care services to registered patients.

Student Services Centre  – our staff here can answer general queries and can point you in the direction of other LSE services.  

Student advisers   – we have a  Deputy Head of Student Services (Advice and Policy)  and an  Adviser to Women Students  who can help with academic and pastoral matters.

Student life

As a student at LSE you’ll be based at our central London campus. Find out what our campus and London have to offer you on academic, social and career perspective. 

Student societies and activities

Your time at LSE is not just about studying, there are plenty of ways to get involved in  extracurricular activities . From joining one of over 200 societies, or starting your own society, to volunteering for a local charity, or attending a public lecture by a world-leading figure, there is a lot to choose from. 

The campus 

LSE is based on one  campus  in the centre of London. Despite the busy feel of the surrounding area, many of the streets around campus are pedestrianised, meaning the campus feels like a real community. 

Life in London 

London is an exciting, vibrant and colourful city. It's also an academic city, with more than 400,000 university students. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more. 

Want to find out more? Read why we think  London is a fantastic student city , find out about  key sights, places and experiences for new Londoners . Don't fear, London doesn't have to be super expensive: hear about  London on a budget . 

Students who successfully complete the programme often embark on an academic career.

• The placements and careers of previous Department of Management PhD students

The Department aims to give all qualified doctoral students the opportunity to teach. Developing teaching skills and experience is an important component of the students' career development and prepare you for future academic roles. To make this experience as valuable as possible we draw on the support from the LSE's Teaching and Learning Centre.

Support for your career

Throughout the programme, you are expected to participate in Marketing Faculty Research Group research workshops, enabling you to grow familiar with the process of presenting and discussing academic papers with experienced faculty, and provide opportunities for networking. Funding is also available for you to attend and present papers at academic conferences.

LSE Careers has a team dedicated to PhD students offering a wide range of resources and advice. You will receive regular updates on career events and workshops offered by LSE Careers and the LSE’s PhD Academy. Research based employment opportunities are communicated to students in our newsletters and email updates.

Programme enquiries

Faculty members are unable to comment on your eligibility without viewing your full application file first. However, if you have any questions regarding the programme please contact the Department of Management PhD Office at  [email protected] . 

Admissions enquiries

With questions related to the admissions process, please contact the LSE Graduate Admissions team via their  getting in touch page .

Find out more about LSE

Discover more about being an LSE student - meet us in a city near you, visit our campus or experience LSE from home. 

Experience LSE from home

Webinars, videos, student blogs and student video diaries will help you gain an insight into what it's like to study at LSE for those that aren't able to make it to our campus.  Experience LSE from home . 

Come on a guided campus tour, attend an undergraduate open day, drop into our office or go on a self-guided tour.  Find out about opportunities to visit LSE . 

LSE visits you

Student Marketing, Recruitment and Study Abroad travels throughout the UK and around the world to meet with prospective students. We visit schools, attend education fairs and also hold Destination LSE events: pre-departure events for offer holders.  Find details on LSE's upcoming visits . 

Learn more about our research

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Related Programmes

Mphil/phd in management - information systems and innovation.

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Marketing at London Business School

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Faculty recruitment

Putting research at the heart of marketing.

London’s dynamic marketing scene means you’re perfectly-placed for in-depth, hands-on learning.

• Equipping you for marketing success
• Globally-renowned faculty and research excellence
• Student clubs
• Learn from world-class global marketing faculty and top practitioners
• Study real-world problems and work directly with top brands to create lasting impact
• Engage with inspiring guest speakers and experience live project opportunities.
• Explore exciting marketing internships and jobs ranging from Google to McKinsey to LMVH – all on your doorstep
• Study in one of the world’s leading marketing hubs and enjoy close proximity to:
• Brand and marketing services giants such as WPP
• Retailers at the forefront of big data analytics such as Tesco
• Luxury brands leading the digital transformation such as Burberry
• The UK government’s Behavioural Insights Team or "nudge unit".

Our vibrant marketing community attracts top faculty from around the world

• We are an established and world-class global research facility
• Faculty opinion is sought-after the world over for their innovative consumer insights and market-leading strategies
• Faculty produce cutting-edge research on the marketing industry’s hottest topics – everything from brand management, to incentive compensation, to consumer behaviour around online platforms.

Many student clubs offer rich pickings when it comes to marketing-relevant events and an extensive network of alumni in senior positions within the marketing industry. These include:

• Marketing Club
• Retail & Luxury Goods Club
• Consulting Club
• Entrepreneurship Club

Meet our faculty

Our marketing faculty are world-renowned leaders in their field. See all faculty profiles

Simona Botti

Professor of Marketing

Professor Botti joined London Business School in 2007 after two years as Assistant Professor of Marketing at the S.C. Johnson Graduate School of Management, Cornell University. She received an undergraduate degree in Business Administration from Bocconi University in Milan, Italy, and a MBA and PhD in Marketing from the University of Chicago.

Professor Botti teaches the Brand Management elective. In 2017 she received the MBA Best Teacher Award and the London Business School Excellence in Teaching Award.

Professor Botti’s research focuses on consumer behaviour and decision making, with particular emphasis on the psychological processes underlying perceived personal control and how exercising control (freedom of choice, power, information) influence consumers’ satisfaction and well-being.

Her work has been published in leading psychology and marketing journals. She is Associate Editor at Journal of Consumer Psychology, Journal of Consumer Research and Journal of Marketing. She also served on the Association for Consumer Research Board as International Perspectives Director from 2016 to 2018.

Rajesh Chandy

Professor of Marketing; Tony and Maureen Wheeler Chair in Entrepreneurship; Academic Director, Wheeler Institute for Business and Development

Rajesh Chandy is Professor of Marketing and the Tony and Maureen Wheeler Chair in Entrepreneurship at London Business School, where he is also the Academic Director of the Wheeler Institute for Business and Development. Rajesh’s current research lies at the intersection of business and development. His recent projects have covered the impact of business skills among micro-entrepreneurs in South Africa, novel financing approaches in Ghana, property rights in slums in Egypt, innovation among farmers in India, highways and private education expenditures in India, and using big data for development outcomes.

Chandy is a member of the advisory board of the Journal of Marketing and a Co-Editor of the journal’s special issue on “Better Marketing for a Better World”. He is also co-editor of the Management Science special issue on “Business and Climate Change,” and previously served as an Area Editor for the Entrepreneurship and Innovation area at Management Science . Chandy’s research and publications have received several awards, including the Mahajan Award for Lifetime Contributions to Marketing Strategy Research, the ISMS Gary Lilien Practice Prize for research that contributes most to the practice of marketing, the Journal of Marketing Harold Maynard Award for contributions to marketing theory and thought, the AMA TechSIG Award for the best article on Technology and Innovation (twice), the Gerald E. Hills Award for the Best Paper on Entrepreneurial Marketing, and the Albert Page Award for best professional paper on innovation. He has also received the AMA Early Career Award for contributions to marketing strategy research, and has been named an MSI Young Scholar. Fortune magazine described Chandy’s findings on innovation as "an unorthodox and bracing set of management principles."

During 2006-2008, Chandy served as a member of the US Secretary of Commerce Advisory Committee on Measuring Innovation in the 21st Century Economy. He has provided advisory and executive education services to Carrefour, Novo Nordisk, Nordea, Rabobank, Toshiba, St. Jude Medical, 3M, Philips, Commonwealth Microfinance Limited, American Medical Systems, Deutsche Telekom, Bertelsmann, Hutchinson Technology, Microsoft, Mundipharma, Rexam, Wrigley, GfK, Futuredontics, Telenor, Vodafone, World Economic Forum, and the US and UK governments, among others. He serves as an Independent Director on the board of Laurus Labs Limited, a publicly listed pharmaceutical company.

Chandy received his PhD in 1996 from the University of Southern California. In 2018, he was elected a Fellow of the British Academy.

Stephanie Chen

Assistant Professor of Marketing

Dr Stephanie Chen conducts research on the psychological processes that underlie decision making, reasoning, and consumer behaviour. Her research has appeared in top journals such as Psychological Science and Journal of Experimental Psychology : General . Prior to joining London Business School, Dr Chen was a post-doctoral fellow at the University Of Chicago Booth School Of Business. She earned an AB in Psychology from Princeton University and a PhD in Cognitive Psychology from New York University. Her prior experience includes working as a consultant at ZS Associates where she helped clients with a wide range of sales and marketing issues.

Associate Professor of Marketing

David Faro received his PhD in Marketing and Behavioural Science at the University of Chicago. He joined London Business School in 2006. Dr Faro’s research examines consumer and managerial decision-making. He is particularly interested in how to help consumers make better financial and health decisions. He also does research on the psychology of time perception and prosocial behaviour. Dr Faro co-directs two executive-education programmes at the London Business School: Strategic Branding and Decision-Making Strategies for Leaders. He also teaches the course Behavioural Economics and Decision-Making for degree programmes. Before joining academia, Dr Faro worked in household appliance firms in Turkey and Greece. He speaks English, Turkish and Hebrew.

See David teaching

Social Impact Projects

Bruce Hardie

Professor Bruce Hardie joined London Business School in 1994. His primary research and teaching interests focus on customer and marketing analytics.

His early research focused on the development of methods for new product sales forecasting and marketing mix analysis. Much of his current work focuses on the development of tools for customer analytics.

Professor Hardie holds BCom and MCom degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania.

Oded Koenigsberg

Executive Dean, Dubai; Professor of Marketing; Chair, Marketing Faculty

Professor Oded Koenigsberg focuses his research on pricing and on the marketing/operations interface. He develops mathematical models that attempt to incorporate the cross-functional aspects of firms’ marketing management decisions and teaches the Pricing Strategy and Tactics elective on the MBA and Executive programmes. Professor Koenigsberg is on the editorial boards of several leading journals in his field and he is also Senior Editor of the Journal of Production and Operations Management. Before becoming a Professor of Marketing at London Business School, he was the Barbara and Meyer Feldberg Associate Professor of Business at Columbia University (2002-2012).

Anja Lambrecht

Professor Anja Lambrecht’s research focuses on digital marketing and the digital economy. She has examined how firms can use retargeting to reach out to consumers and how firms can advertise on Twitter to early trend propagators. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. Further, her research has covered how spillovers between different economic actors in digital markets can lead to apparent algorithmic bias.

Professor Lambrecht’s work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science and Management Science. In 2014, she received the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she received the William F. O’Dell Award. She is an Associate Editor at Marketing Science and Management Science.

Professor Lambrecht teaches the electives “Channel and Sales Force Management” and “Measuring Impact in the Digital Economy”.

Before joining London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management and a Visiting Scholar at the Stanford Graduate School of Business. Prior to her academic life, Anja Lambrecht worked as consultant at McKinsey & Company in Frankfurt. Anja has a Ph.D. from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.

John Mullins

Associate Professor of Management Practice in Marketing and Entrepreneurship

An award-winning teacher and scholar and one of the world’s foremost thought leaders in entrepreneurship, John brings to his teaching and research 20 years of executive experience in high-growth retailing firms, including two ventures he founded and one he took public. 

Since becoming an entrepreneurship professor in 1992, John has published four trade books, two textbooks, dozens of cases and more than 50 articles in a variety of outlets, including  Harvard Business Review, MIT Sloan Management Review , and  The Wall Street Journal . His research has won national and international awards from the Marketing Science Institute, the American Marketing Association, and the Richard D Irwin Foundation. He is a frequent and sought-after speaker and educator for audiences in entrepreneurship and venture capital. 

John’s first trade book, The New Business Road Test: What Entrepreneurs and Investors Should Do Before Launching a Lean Start-up (now in its 5th edition, FT Publishing 2017), has become the definitive work on the assessment and shaping of entrepreneurial opportunities and is widely used by investors and entrepreneurs and in university courses worldwide.

His second book, the critically acclaimed Getting to Plan B: Breaking Through to a Better Business Model (Boston: Harvard Business Press 2009), co-authored with Randy Komisar, a partner at the esteemed venture capital firm Kleiner Perkins, was named to “Best Books of 2009” lists by BusinessWeek and INC Magazine.

John’s third book, The Customer-Funded Business: Start, Finance or Grow Your Company with Your Customers’ Cash (Hoboken: Wiley 2014) , was named one of five “not-to-be-missed books” for 2014 by Fortune magazine. It challenges the commonly held assumption that among an entrepreneur’s first and most important tasks is that of raising investment capital. Its material provides the foundation for John’s widely viewed MOOC on Coursera, How to Finance and Grow Your Startup – Without VC.

John’s newest book, Break the Rules! The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World (Hoboken: Wiley 2023) , identifies what makes entrepreneurs “entrepreneurial” and provides a roadmap for how anyone can adopt and master these mindsets to challenge assumptions, overcome obstacles, mitigate risk, and perhaps change the world.

John has done executive education on five continents for a variety of organisations both large and small, including the Young Presidents’ Organization, Endeavor, the Entrepreneurs’ Organization, Kenya Airways, Merck-Serono, 3M, the European and African Venture Capital Associations, and the IFC, among many others. He has served on the boards of fast-growing entrepreneurial companies in the United States, United Kingdom, Europe, and Asia.

Listen to John on the  From Founder to CEO podcast. 

Nader Tavassoli

Dr Nader Tavassoli joined us from the MIT Sloan School of Management in 2002, where he was faculty director of the Entrepreneurship Programme and founding faculty director of the e-Business Programme. At London Business School, he is an Academic Director of the Leadership Institute, Academic Director of The Hive, and Faculty Advisor of LBS Publishing. Nader founded our Behavioural Research Lab and Walpole Luxury Management Programme, and is a recipient of our prestigious Excellence in Teaching Award.

For the past 30 years, Nader has advised and taught executives from Internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has been non-executive chairman of The Brand Inside – “inspiring brand-led change” – since 2006, and he is the UK Director of The CMO Survey © .

Dr Xu Zhang is a marketing expert who specializes in developing effective marketing strategies for digital platform markets. She possesses extensive expertise in analyzing how information design and pricing can impact market efficiency, business profits and consumer welfare. With a global reach, she collaborates with companies across various industries, including healthcare, freelance, e-commerce, online travel, and NFT. Her work has been published in leading journals such as Journal of Marketing Research and Marketing Science. She serves on the editorial board of Marketing Science. 

Xu is currently teaching Digital Marketing courses within the Executive MBA, MBA, and other master programs at LBS. She has previously taught Empirical Marketing Models and Marketing core at LBS, and Applied Microeconomics at the University of Michigan. Her teaching skills were recognized by Poets & Quants as one of the Best 40-Under-40 MBA professors in 2023 and being a runner-up for LBS's Best Teacher Award in MiM 2021. Additionally, Xu has been interviewed by leading media outlets such as BBC and the Economist. 

Xu holds a PhD degree in Business Economics from the University of Michigan, an MS in Economics from UC Davis, a BS in Engineering from Tsinghua University, and dual BA in Economics from Peking University. 

Jonathan Berman

Dr Jonathan Berman studies consumer ethics and moral psychology. His research examines the tension people feel between acting selfishly and acting selflessly. Dr Berman’s research provides insight into how consumers, managers and policy makers can navigate the tension in order to maximize social impact.

Before joining London Business School, Professor Berman completed his PhD at the Wharton School, University of Pennsylvania. His research has been published in top Marketing and Psychology journals including in Psychological Science, the Journal of Marketing Research, and the Journal of Consumer Research.

Academic research

Discover more about our innovative and cutting-edge research projects.

Join our faculty. Interested in joining our world-leading faculty as a research leader and lecturer?

Marketing teaching

Marketing faculty teach on the following core courses and electives (as part of our Masters and PhD programmes) and the Executive Education courses listed below.

Marketing PhD

Take your Marketing expertise to the next level

Active research. Creative thinking. Discover why exceptional scholars choose our PhD.

Masters Degrees core courses

A key part of our Masters programmes curriculum.

Applied Statistics

PROGRAMMES WITH THIS CORE COURSE

• Masters in Analytics and Management

CORE COURSE CURRENTLY TAUGHT BY

Learn how to navigate the tools and methods available to provide the customer and market insights relevant to managerial decision-making.

Design Led Innovation

Every leadership role includes the imperative of keeping the organization market-driven. This course covers the strategies for value creation, and the changing programs required for value capture, in serving customers and other stakeholders. Emphasis is placed on changing marketing landscapes, and the shifting strategies adopted by market leaders.

• LBS Sloan Masters in Leadership and Strategy

Learn about branding, brand management, targeting and positioning, pricing strategies and segmentation.

• Executive MBA London
• Executive MBA Dubai

View business situations from a marketing angle, important not just for a career in marketing or consulting, but also for general management and finance roles where you are required to understand drivers of value and marketplace context. Learn essential concepts, terminology, frameworks and data analysis skills.

• Masters in Management

View business situations from a marketing angle, important not just for a career in

Learn to develop and execute a marketing plan in a competitive, fast-paced and unpredictable marketplace. Develop a positioning strategy, identify which businesses and segments to compete in and how to strategically allocate scarce resources across the marketing mix in both mature and new markets. Explore pricing strategies, the product life cycle curve, new market entry strategies, word of mouth/social contagion, and competitor analysis.

Marketing Strategy

• EMBA-Global

Masters Degrees electives

Optional courses providing a deep dive into specialist areas.

Advanced Marketing Strategy is concerned with how firms target, acquire, retain, and grow customers to achieve sustainable growth and profits. With our focus on marketing at the strategic level, less attention is given to the specific tactical decisions made by marketers to implement particular strategies. Each session covers a topic that is of importance to marketers and senior management. The first part of the course focuses on a customer-centric approach to marketing strategy. We examine how to identify, create, sustain, and leverage customer value to create value for the firm. In other words, we place the organisation's capabilities at the service of customers and not the other way around. We then discuss the Marketing function within the broader context of the firm, particularly as it relates to globalisation and to the interface with Sales. Finally, we focus on marketing analytics, emphasizing the manager's role and perspective (rather than that of the analyst).

PROGRAMMES WITH THIS ELECTIVE

• Masters in Financial Analysis

Applications of AI & ML in Business

ELECTIVE CURRENTLY TAUGHT BY

Behavioural economics is an emerging field that shows most decision makers are not fully rational, and that their behaviour deviates from normative standards in systematic ways. Biases in judgment can lead to decision errors by managers and consumers alike. This also presents an opportunity, however, for managers, consumers and public policy makers because it is possible to change and improve decisions through behavioural interventions. The course will cover the main behavioural theories and develop students' skills to test and implement behavioural interventions through experimentation. Students will work on projects in collaboration with an external organization. Guest speakers applying behavioural concepts in different settings will feature. Because behavioural principles are applied in diverse settings, the course is suitable to a broad audience. The emphasis on biases and how decisions depart from rationality distinguishes this course from other courses on decision making.

Brands articulate a company's strategy, drive its execution, and are often the most valuable asset on (or off) the balance sheet. This course highlights the strategic implications of branding for organizations and delivers a framework and a set of tools for effective brand management. The course offers you the chance to combine theory and practice to understand the most important concepts in building strong brands, maximizing the value of existing brands, and managing a brand portfolio. From a theoretical perspective, the course aims to introduce you to the issues faced by brand stewards and to provide an overall framework and a set of more specific tools to manage these issues, paying special attention to emerging topics in branding. From a practical perspective, the course objective is to show how the principles learned in class apply to real-world problems by making extensive use of examples, cases, and guest speakers.

Digital technologies have disrupted the way firms interact with consumers and their distribution strategies. Established manufacturers and retailers are threatened by firms such as Amazon that exclusively use online channels. As the number of channels explodes, the need for coordination becomes vital. At the same time, digital technologies facilitate new business models and distribution strategies. This course focuses on how firms should manage the strategic dimension of distribution channel choice and their channels and sales force. Students learn how to successfully design, manage and evaluate a company's channel and sales force strategy and tactics in B2C and B2B markets. The course discusses the fundamental strategy choices and economics of distribution channel choice, looks at challenges related to digital channels, integration of broader channel strategies and the interaction of decisions with other marketing variables such as branding, pricing or the product lifecycle.

This course addresses the biggest barrier to creativity in business - the myth that being creative is the rightful preserve of the creatively gifted. It's not. Creativity is a way to solve problems and to think differently about business challenges.

Marketing professionals and consultants are charged with a wide variety of responsibilities that require them to have a good understanding of the workings of the market (at both the micro- and macro-level), evaluate the impact of (and therefore demonstrate the value of) past marketing activities, and use these insights in the development of new marketing programmes. The objective of this course is to familiarize you with some of the main descriptive, predictive, and prescriptive analytics methods that have now become fundamental to marketing decision making as well as to high-level marketing and strategy consulting engagements. The course guides you through the development and use of these tools without getting "bogged down" in the technical details. Fundamental to this course is the view that the way to truly appreciate the strengths and weaknesses of the various tools - so that you can be an "intelligent consumer" of them - is to gain first-hand experience as an end-user modeller.

The Digital Marketing course is based on the premise that creating value through marketing in the digital age is fundamentally different. The main difference from the conventional view of marketing, where the unit of analysis is a firm or a consumer, is that in digital marketing, the unit of analysis is the network. These networks include advertising, social, and buyer-seller networks. The course's pedagogical style spans both "thinking" and "doing." On the thinking front, we will use lectures, guest speakers, and case discussions. And on the doing front, we will conduct in-class exercises and online simulations to give you hands-on experience to grow your business. This course is valuable for students interested in Marketing, Technology, Consulting, Finance (tech industry), VC/PE, and Entrepreneurship. It aims to equip you with the knowledge and skills you need to succeed in the digital era.

This course offers a practical approach to leading innovation that creates social, environmental, and financial impact. It equips entrepreneurs, business leaders, strategists, and consultants with frameworks and tools to help them deliver positive impact at scale.

This course is designed for those who want to make the world a better place. Our goal is to uncover the most impactful interventions for changing behavior necessary to improve the world. In taking a Marketing perspective, this class will focus on how to tailor interventions for a target audience in a way that is both meaningful and motivating

Marketing Master Class

When is making a change to a webpage, an algorithm, prices or products worthwhile? Is my advertising effective? Businesses increasingly use experiments to answer these questions. However, implementing experiments is not always straightforward. This class teaches causal methods with a special focus on field experiments, when they work and how to apply them. We will discuss how to measure impact in business situations and how to evaluate claims of impact made by others. Topics include field experiments (also: randomized controlled trials) and other methods that can be used when experiments are not feasible. The methods can be used in a variety of business contexts, but they have become especially important for digital businesses that are able to easily implement experiments. Methods are illustrated with examples from businesses such as Ebay and Uber and in areas such as advertising, pricing, product design or distribution channel decisions.

Pricing presents managers with one of their most powerful levers for maximizing profits and shareholder value. This value often lies untapped within many organizations, because managers lack a clear understanding of how to improve on historical pricing practices within their companies and industries.

In most modern companies, the Product Manager (PM) plays a central role in bringing products successfully to market and also to manage their on-going life-cycle. S/he is the glue that binds the various functions within the company - including Engineering, Sales, Design, Marketing and more. The overall goal for this course, Product Management, is to help students understand all the various skillsets that are needed for the PM role, and to develop a good sense for what it takes to be a successful product manager - typically in a high tech company. By course end students will have learned various product management and product development frameworks. Also, they will have built some hands-on skills in product design based on customer requirements and product prototyping. Plus they will have a deeper understanding of product roadmaps, product-mix planning, overall product lifecycle and product portfolio management, go-to-market strategies, and product-related eco-system development.

Systematic Creativity in Business

We are currently seeing three important trends in business. First, an increasing number of firms are engaging with the concept of customer centricity with the implication that much of the growth dynamic of their business is framed in terms of customer acquisition, retention, and development. Second, the digitization of business has led to the potential for an extraordinary atomization of many decisions. Third, the development of machine-learning and AI methods means that firms are developing more decision automation systems. This course explores how firms should organize for data-driven decision making in today's customer-centric, digitally enabled world. We explore the basic enabling technologies, review the key analytical tools, identify the information and decision silos that prevent firms from taking a truly customer-centric approach to their activities, and explore the organizational and technological challenges of breaking down the barriers associated with these silos.

PhD courses

The first step to academic excellence.

Empirical Marketing Models

Judgement & Decision Making

Proseminar in Marketing

Short programmes offering academic excellence, global focus and exceptional diversity of perspective.

"Attending the Accelerated Development Programme is a unique opportunity for participants to learn not only from our world-class faculty but from their fellow participants. Consequently, the way the programme is designed encourages you to get to know as many people as possible and to form a life-long network of culturally diverse peers".

• Accelerated Development Programme

FACULTY IN THIS SUBJECT AREA

"Making a real difference by defining how your business operates is an extraordinary task requiring focus and action. Developing Strategy for Value Creation will equip you with creative ways to break the rules that most businesses take for granted and opportunties to develop new sources of value."

• Developing Strategy for Value Creation
• Financing the Entrepreneurial Business

• Leading Change for Organisational Transformation

"Market Driving Strategies examines how enterprising companies can cultivate successful market driving innovations that deliver a leap in value to their customers"

"Thinking strategically, developing leadership skills and managing globally are the keys to achieving and maintaining competitive advantage in a rapidly evolving marketplace".

• Senior Executive Programme
• Strategic Branding: From Behavioural Insights to Business Growth
• The Chief Financial Officer Programme

Marketing articles

Think at London Business School

Why firms should be experimenting with marketing

Listen as LBS faculty discuss their recent research into how television advertising influences online consumer sales

By London Business School

Find out more

Ways to grow your personal brand

Can we really use brand-marketing principles to build our careers? We sure can, says Adjunct Associate Professor of Marketing Helen Edwards

By Helen Edwards

Pop Helen Edward's new book onto your reading list

Richard Hytner, Adjunct Professor of Marketing, delves into Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes

By Richard Hytner

Explore our exciting programme of events.

Want to know more about Marketing at London Business School? We’d love to hear from you. For more information please contact our Subject Area Manager, Carla Scopece.

Carla scopece:

+44 (0)20 7000 7000

[email protected]

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School of Management and Marketing

The School of Management and Marketing undertakes multidisciplinary and innovative research that makes important contributions to specific sectors of the business world. We work closely with different stakeholders and prominent practitioners to provide solutions to relevant challenges of society. Our School has an excellent international reputation and our staff collaborate with researchers and Centres from different countries. 

Our School has a vibrant research culture which is driven by continued and effective support to all our research staff and PhD candidates. Our areas of research include:

• Customer Orientation
• Digital Marketing Strategy
• Servitization
• Internal Market Orientation
• Social Innovation
• Advertising
• Consumer Behaviour
• Business and Organisational Psychology

Our School has a detailed and ambitious research annual calendar which includes: writing retreats; research seminar series with guest speakers; virtual research seminars; training, paper development and grant applications workshops; Meet the Editor sessions; coffee/lunch and papers.

Our research has been published in top journals such as Journal of Marketing Research, Journal of Business Venturing, Journal of Business Research, Human Resource Management, Journal of Advertising Research, International Journal of Hospitality Management, European Management Review, Journal of Business and Industrial Marketing, Regional Studies.

Our research staff contribute to research led-teaching that has a positive impact on students’ experience.

How to apply

For all enquiries, please contact our PhD Coordinator Dr Alireza Nazarian via email at [email protected] .

You can find more information about study options on our Mode of study page .

PhD via MPhil 

The majority of students will apply via the PhD via MPhil route. You can read more about the application process and entry requirements on our  How to apply page.  

PhD by published work

If you intend to apply for a PhD by Published Work please refer to the information  on our PhD by published work page  as the application process differs from the normal MPhil/PhD. Before applying, you should first make contact with the relevant academic for an informal discussion of your publications. You should only submit a formal application at this stage.

Apply for the following subjects

Apply to our research degrees using the links below. 

• Business Studies and Strategy
• Consumer Research    

You'll be able to select your subject area in the 'Supporting Information' section of the application form. 

September 2024 start 

January 2025 start , studentships.

The Graduate School and each of the academic schools at the University of Westminster are committed to doctoral programmes which encourage and make possible excellent research. As part of this, we are committed to offering a range of studentships. 

• PhD Fee Waiver at Westminster Business School

Find out about current studentships being offered across the University on our Studentships page.

Subjects in which PhDs are offered

The School of Management and Marketing particularly welcomes PhD applicants who would like to focus their thesis on the following topics:

• Branding: Interest in consumer- and corporate-level studies that focus on brand management, stakeholder-brand relationships, luxury consumption, advertising and social media
• Creativity and Innovation: Interest in studies examining creativity and innovation management across individual, team and organizational levels. Also interest in exploring radical innovation and regional innovation systems
• Education management: Interest in managing student learning, as well as in broader education management topics
• Entrepreneurship: Interest in this area ranges from entrepreneurial intentions and entrepreneurial marketing, to ethnic minority entrepreneurship, knowledge transfer, rural studies and social entrepreneurship
• Internal marketing and servitization: Interest in internal marketing initiatives and their performance outcomes, as well as in studies that examine servitization
• Strategy: Interest in corporate strategy, managing strategic capabilities and firm performance, managerial discretion, public sector management, trust and sustainability
• Tourism and hospitality management: Interest in studies on tourism, as well as hospitality marketing and management

Related pages

Fees and funding.

How much will it cost to study a research degree?

How to write your research proposal

Discover how you should write your research proposal before applying for University of Westminster.

Research degree by distance learning

Find out about Research Degree distance learning options at the University of Westminster.

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PhD Programme

Become a research expert at king’s.

A PhD from King’s Business School aims to be more than just a qualification. It provides you with the opportunity to become an expert in your chosen field of research. By the end of the programme, you will have developed the skills necessary to analyse complex organisational problems in order to make a difference in business and society.

If that’s you, then King’s Business School provides an ideal home for you to pursue PhD research. It is one of the leading research-intensive business schools in the UK and features world-class research academics in all of our departments:

• Accounting & Financial Management
• Banking & Finance
• Human Resource Management & Employment Relations
• Public Services Management & Organisation
• Strategy, International Management & Entrepreneurship

Many of our graduates continue onto academic careers after completing their PhD. Some take on research, analysis or leadership roles in major corporations and public bodies. Others use their expertise to start up their own research consultancy. It’s entirely up to you to decide what King’s means for your future. However, we know that PhD research will be right for you if you are motivated to interrogate academic puzzles; committed to developing high-level analytical skills; and dedicated to advancing knowledge in your research area.

Upcoming deadlines October 2024 entry

Round 1 - Now closed. 

Round 2 - Application deadline for all applicants: 1 June 2024

Please note, any application received after 15 December 2023 will automatically be considered for the second round entry.

Application and admissions guide

Our application guide outlines everything you need to know about applying to the programme and for our King’s Business School studentships.

Find out how to apply for our PhD programme

Our full-time PhD programme usually takes three to four years, while the part-time programme will last six to sevent years. As a full-time student, you will spend most of your time in the iconic Bush House where we have dedicated spaces for our PhD researchers. And with central London on your doorstep, you’ll be surrounded by major business, government and cultural institutions. While completing a PhD is probably the toughest academic challenge you’ll ever take on, we’re here to support you throughout your time at King’s (and beyond).

Find out more about life at King's Business School

Skills & Training

The King’s Business School PhD programme is designed to support you in preparing the strongest thesis that you can, which will place you in the best position to move on to the job that you want. We will support you in developing advanced academic skills, but also skills relevant for wider impact in business and on society – for instance, skills in critical and analytical thinking, communication and networking.

Find out more about how we train our PhD students

Read more about the PhD journey

Roadmap of the full-time PhD programme

Doctoral Research Studentships

King's Business School invites applications for funded, full-time PhD studentships to start in the…

PhD Studentships

Please see other available King's Business School PhD Studentships

Student Experiences

Current and former students share their experiences of being a PhD student at King's Business School

8 January 2021

Chiamaka Nwosu

Chiamaka Nwosu is a current PhD student at King's Business School.

7 January 2021

Felix Kempf

Felix Kempf is a current PhD student at King's Business School.

Global main menu

• Department of Marketing

• School of business and management
• Departments
• Head of Department
• Areas of specialisation

Welcome to the Department of Marketing. We are committed to collective excellence in teaching and research in all areas of the disciplines of marketing, consumer behaviour, and supply chain management. Our core values are collegiality and a drive for excellence.

In the age of digitalisation, new disruptive business models, and sustainability, our department plays an important role in understanding managerial, societal, as well as ethical issues of marketing practice. Our research responds to the needs of practitioners across industries and governmental bodies by applying cutting-edge quantitative and qualitative research methods. Furthermore, we aim at preparing our undergraduate and postgraduate students for the most challenging job opportunities. Research-led teaching fully reflects the rapidly changing economic environment and ensures a state-of-the-art student experience. Overall, SBM's Department of Marketing is a centre of international academic excellence.

Our academics publish widely in leading international journals, such as the Journal of Marketing, Journal of Service Research, Journal of Consumer Psychology, International Journal of Operations and Production Management, Journal of World Business, Journal of Product Innovation Management, Psychological Science, or Journal of Personality and Social Psychology. Academics, as well as PhDs and our students in the Department of Marketing benefit from a creative and supportive research community, which is linked to two research groups:   Marketing Interaction and Consumer Behaviour Research Group (MICB) , and   Business Ecosystems Research Group (BERG) .

Our specialist programmes respond to technological innovation, platformization, changing market demands and disruptive challenges with an emphasis on the digital/data economy. Our international faculty are specialists in Network Marketing, Digital Analytics, Communication Strategies, Consumer Behaviour and critical approaches. With an international approach to the curriculum, we value the richness and plurality of a global classroom.

Professor Yasmin Ibrahim , Head of Department

Under the broader themes of Marketing, research topics can be clustered into the following areas:

Consumer Behaviour and Consumer Psychology

• Charitable giving and prosocial behaviour
• Consumer moral identity and consumer religiosity
• Brand anthropomorphism
• Globalisation, socialisation, and consumer behaviour
• Consumption, experiential products, and overconsumption
• Economic decision-making and risk perception

Marketing Strategy and Management

• Business model innovation
• International marketing
• Marketing organisation and Key Account Management
• Marketing and digitalisation
• Brand enchantment
• Marketing communication

Business Relationships and Networks

• Relational capabilities
• Sense-making in relationships and networks
• Innovation networks
• Dark side/deviance in business relationships
• Digitalised business ecosystems

Non-Profit/Social Marketing

• Political marketing
• Propaganda, marketing, and rhetoric

Research Method Innovations in Marketing

• Fuzzy set Qualitative Comparative Analysis (fsQCA)
• Field experiments

Research in the Department of Marketing is centred around The Marketing Insights & Digital Societies (MINDS) research group. 

The topics we study are related to:

• Consumer Behaviour
• Digital Marketing & Digital Economy
• Marketing Education
• Sustainability & Social Marketing
• Strategic Marketing
• Service Marketing

Our collective contribution to theoretical and empirical research and scholarship is evidenced by publications in high quality journals such as the  British Journal of Management ;  Business Ethics, the Environment and Responsibility ; Ecological Economics;  Industrial Marketing Management;   International Marketing Review;   International Journal of Information Management ;  Journal of Interactive Marketing; Journal of Public Policy and Marketing;   Journal of Business Ethics; Journal of Business Research;   Journal of Behavioral Decision Making;  Journal of Consumer Behaviour;  Journal of Service Research;  Marketing Theory;  PNAS;  Production and Operations Management;  Psychology & Marketing;   Technological Forecasting and Social Change;   Tourism Management  as well as numerous books, conference presentations and classes taught.

For further information, please contact  Dr. Zahra Sharifonnasabi ,  Sianne Gordon-Wilson , or  Dr. Stephan Dickert .

Follow us on Twitter  @ MINDS_SBM

We have developed dedicated undergraduate and postgradudate programmes in marketing. Our students are taught using state-of-the-art methods utilising excellent teaching spaces and facilities, including a Behavioural Lab for experiments, and an Innovation Pod for method training.

• BSc Marketing and Management
• MSc Marketing
• MSc Digital Marketing
• MSc International Marketing and Business Strategies
• MSc International Marketing and Consumer Psychology
• MSc Marketing in the Creative Industries
• MSc Marketing and Digital Analytics
• MSc Marketing and Digital Communications

The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous and innovative research in all areas of marketing using the most advanced quantitative and qualitative methods. We are committed to educating scholars who will carry forward productive and rigorous research and who will lead in their fields of activity.

Prospective Doctoral candidates are encouraged to contact the Head of Department, or individual members of the department directly.

• Find out more about studying a PhD and our current PhD researchers .

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