types of presentation powerpoint

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Blog Beginner Guides 8 Types of Presentations You Should Know [+Examples & Tips]

8 Types of Presentations You Should Know [+Examples & Tips]

Written by: Krystle Wong Aug 11, 2023

From persuasive pitches that influence opinions to instructional demonstrations that teach skills, the different types of presentations serve a unique purpose, tailored to specific objectives and audiences.

Presentations that are tailored to its objectives and audiences are more engaging and memorable. They capture attention, maintain interest and leave a lasting impression. 

Don’t worry if you’re no designer —  Whether you need data-driven visuals, persuasive graphics or engaging design elements, Venngage can empower you to craft presentations that stand out and effectively convey your message.

Venngage’s intuitive drag-and-drop interface, extensive presentation template library and customizable design options make it a valuable tool for creating slides that align with your specific goals and target audience. 

Click to jump ahead:

8 Different types of presentations every presenter must know

How do i choose the right type of presentation for my topic or audience, types of presentation faq, 5 steps to create a presentation with venngage .

When it comes to presentations, versatility is the name of the game. Having a variety of presentation styles up your sleeve can make a world of difference in keeping your audience engaged. Here are 8 essential presentation types that every presenter should be well-acquainted with:

1. Informative presentation

Ever sat through a presentation that left you feeling enlightened? That’s the power of an informative presentation. 

This presentation style is all about sharing knowledge and shedding light on a particular topic. Whether you’re diving into the depths of quantum physics or explaining the intricacies of the latest social media trends, informative presentations aim to increase the audience’s understanding.

When delivering an informative presentation, simplify complex topics with clear visuals and relatable examples. Organize your content logically, starting with the basics and gradually delving deeper and always remember to keep jargon to a minimum and encourage questions for clarity.

Academic presentations and research presentations are great examples of informative presentations. An effective academic presentation involves having clear structure, credible evidence, engaging delivery and supporting visuals. Provide context to emphasize the topic’s significance, practice to perfect timing, and be ready to address anticipated questions. 

2. Persuasive presentation

If you’ve ever been swayed by a passionate speaker armed with compelling arguments, you’ve experienced a persuasive presentation . 

This type of presentation is like a verbal tug-of-war, aiming to convince the audience to see things from a specific perspective. Expect to encounter solid evidence, logical reasoning and a dash of emotional appeal.

With persuasive presentations, it’s important to know your audience inside out and tailor your message to their interests and concerns. Craft a compelling narrative with a strong opening, a solid argument and a memorable closing. Additionally, use visuals strategically to enhance your points.

Examples of persuasive presentations include presentations for environmental conservations, policy change, social issues and more. Here are some engaging presentation templates you can use to get started with: 

3. Demonstration or how-to presentation

A Demonstration or How-To Presentation is a type of presentation where the speaker showcases a process, technique, or procedure step by step, providing the audience with clear instructions on how to replicate the demonstrated action. 

A demonstrative presentation is particularly useful when teaching practical skills or showing how something is done in a hands-on manner.

These presentations are commonly used in various settings, including educational workshops, training sessions, cooking classes, DIY tutorials, technology demonstrations and more. Designing creative slides for your how-to presentations can heighten engagement and foster better information retention. 

Speakers can also consider breaking down the process into manageable steps, using visual aids, props and sometimes even live demonstrations to illustrate each step. The key is to provide clear and concise instructions, engage the audience with interactive elements and address any questions that may arise during the presentation.

4. Training or instructional presentation

Training presentations are geared towards imparting practical skills, procedures or concepts — think of this as the more focused cousin of the demonstration presentation. 

Whether you’re teaching a group of new employees the ins and outs of a software or enlightening budding chefs on the art of soufflé-making, training presentations are all about turning novices into experts.

To maximize the impact of your training or instructional presentation, break down complex concepts into digestible segments. Consider using real-life examples to illustrate each point and create a connection. 

You can also create an interactive presentation by incorporating elements like quizzes or group activities to reinforce understanding.

5. Sales presentation

Sales presentations are one of the many types of business presentations and the bread and butter of businesses looking to woo potential clients or customers. With a sprinkle of charm and a dash of persuasion, these presentations showcase products, services or ideas with one end goal in mind: sealing the deal.

A successful sales presentation often has key characteristics such as a clear value proposition, strong storytelling, confidence and a compelling call to action. Hence, when presenting to your clients or stakeholders, focus on benefits rather than just features. 

Anticipate and address potential objections before they arise and use storytelling to showcase how your offering solves a specific problem for your audience. Utilizing visual aids is also a great way to make your points stand out and stay memorable.

A sales presentation can be used to promote service offerings, product launches or even consultancy proposals that outline the expertise and industry experience of a business. Here are some template examples you can use for your next sales presentation:

6. Pitch presentation

Pitch presentations are your ticket to garnering the interest and support of potential investors, partners or stakeholders. Think of your pitch deck as your chance to paint a vivid picture of your business idea or proposal and secure the resources you need to bring it to life. 

Business presentations aside, individuals can also create a portfolio presentation to showcase their skills, experience and achievements to potential clients, employers or investors. 

Craft a concise and compelling narrative. Clearly define the problem your idea solves and how it stands out in the market. Anticipate questions and practice your answers. Project confidence and passion for your idea.

7. Motivational or inspirational presentation

Feeling the need for a morale boost? That’s where motivational presentations step in. These talks are designed to uplift and inspire, often featuring personal anecdotes, heartwarming stories and a generous serving of encouragement.

Form a connection with your audience by sharing personal stories that resonate with your message. Use a storytelling style with relatable anecdotes and powerful metaphors to create an emotional connection. Keep the energy high and wrap up your inspirational presentations with a clear call to action.

Inspirational talks and leadership presentations aside, a motivational or inspirational presentation can also be a simple presentation aimed at boosting confidence, a motivational speech focused on embracing change and more.

8. Status or progress report presentation

Projects and businesses are like living organisms, constantly evolving and changing. Status or progress report presentations keep everyone in the loop by providing updates on achievements, challenges and future plans. It’s like a GPS for your team, ensuring everyone stays on track.

Be transparent about achievements, challenges and future plans. Utilize infographics, charts and diagrams to present your data visually and simplify information. By visually representing data, it becomes easier to identify trends, make predictions and strategize based on evidence.

Now that you’ve learned about the different types of presentation methods and how to use them, you’re on the right track to creating a good presentation that can boost your confidence and enhance your presentation skills . 

Selecting the most suitable presentation style is akin to choosing the right outfit for an occasion – it greatly influences how your message is perceived. Here’s a more detailed guide to help you make that crucial decision:

1. Define your objectives

Begin by clarifying your presentation’s goals. Are you aiming to educate, persuade, motivate, train or perhaps sell a concept? Your objectives will guide you to the most suitable presentation type. 

For instance, if you’re aiming to inform, an informative presentation would be a natural fit. On the other hand, a persuasive presentation suits the goal of swaying opinions.

2. Know your audience

Regardless if you’re giving an in-person or a virtual presentation — delve into the characteristics of your audience. Consider factors like their expertise level, familiarity with the topic, interests and expectations. 

If your audience consists of professionals in your field, a more technical presentation might be suitable. However, if your audience is diverse and includes newcomers, an approachable and engaging style might work better.

3. Analyze your content

Reflect on the content you intend to present. Is it data-heavy, rich in personal stories or focused on practical skills? Different presentation styles serve different content types. 

For data-driven content, an informative or instructional presentation might work best. For emotional stories, a motivational presentation could be a compelling choice.

4. Consider time constraints

Evaluate the time you have at your disposal. If your presentation needs to be concise due to time limitations, opt for a presentation style that allows you to convey your key points effectively within the available timeframe. A pitch presentation, for example, often requires delivering impactful information within a short span.

5. Leverage visuals

Visual aids are powerful tools in presentations. Consider whether your content would benefit from visual representation. If your PowerPoint presentations involve step-by-step instructions or demonstrations, a how-to presentation with clear visuals would be advantageous. Conversely, if your content is more conceptual, a motivational presentation could rely more on spoken words.

6. Align with the setting

Take the presentation environment into account. Are you presenting in a formal business setting, a casual workshop or a conference? Your setting can influence the level of formality and interactivity in your presentation. For instance, a demonstration presentation might be ideal for a hands-on workshop, while a persuasive presentation is great for conferences.

7. Gauge audience interaction

Determine the level of audience engagement you want. Interactive presentations work well for training sessions, workshops and small group settings, while informative or persuasive presentations might be more one-sided.

8. Flexibility

Stay open to adjusting your presentation style on the fly. Sometimes, unexpected factors might require a change of presentation style. Be prepared to adjust on the spot if audience engagement or reactions indicate that a different approach would be more effective.

Remember that there is no one-size-fits-all approach, and the best type of presentation may vary depending on the specific situation and your unique communication goals. By carefully considering these factors, you can choose the most effective presentation type to successfully engage and communicate with your audience.

To save time, use a presentation software or check out these presentation design and presentation background guides to create a presentation that stands out.    

What are some effective ways to begin and end a presentation?

Capture your audience’s attention from the start of your presentation by using a surprising statistic, a compelling story or a thought-provoking question related to your topic. 

To conclude your presentation , summarize your main points, reinforce your key message and leave a lasting impression with a powerful call to action or a memorable quote that resonates with your presentation’s theme.

How can I make my presentation more engaging and interactive?

To create an engaging and interactive presentation for your audience, incorporate visual elements such as images, graphs and videos to illustrate your points visually. Share relatable anecdotes or real-life examples to create a connection with your audience. 

You can also integrate interactive elements like live polls, open-ended questions or small group discussions to encourage participation and keep your audience actively engaged throughout your presentation.

Which types of presentations require special markings

Some presentation types require special markings such as how sales presentations require persuasive techniques like emphasizing benefits, addressing objections and using compelling visuals to showcase products or services. 

Demonstrations and how-to presentations on the other hand require clear markings for each step, ensuring the audience can follow along seamlessly. 

That aside, pitch presentations require highlighting unique selling points, market potential and the competitive edge of your idea, making it stand out to potential investors or partners.

Need some inspiration on how to make a presentation that will captivate an audience? Here are 120+ presentation ideas to help you get started. 

Creating a stunning and impactful presentation with Venngage is a breeze. Whether you’re crafting a business pitch, a training presentation or any other type of presentation, follow these five steps to create a professional presentation that stands out:

• Sign up and log in to Venngage to access the editor.
• Choose a presentation template that matches your topic or style.
• Customize content, colors, fonts, and background to personalize your presentation.
• Add images, icons, and charts to enhancevisual style and clarity.
• Save, export, and share your presentation as PDF or PNG files, or use Venngage’s Presentation Mode for online showcasing.

In the realm of presentations, understanding the different types of presentation formats is like having a versatile set of tools that empower you to craft compelling narratives for every occasion.

Remember, the key to a successful presentation lies not only in the content you deliver but also in the way you connect with your audience. Whether you’re informing, persuading or entertaining, tailoring your approach to the specific type of presentation you’re delivering can make all the difference.

Presentations are a powerful tool, and with practice and dedication (and a little help from Venngage), you’ll find yourself becoming a presentation pro in no time. Now, let’s get started and customize your next presentation!

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The 6 types of presentation (and why you need them)

Hrideep barot.

• Presentation , Public Speaking

We all have been exposed to different types of presentations right from school years.

Group presentations, lectures by teachers and professors, seminars, webinars or online presentations, e-learning, e-conferences, etc., are all different types of presentations that we come across in our daily lives.

But each of them work for different settings.

In this article, we will take a look at 6 such types of presentations and when and why you need them.

1. Informative Presentations

This is the most common type of presentation, be it in an educational setting or business or corporate setting.

The aim of an informative presentation is to give detailed information about a product, concept, or idea to a specific kind of audience.

They are often analytical or require a rational analysis of the data presented.

Training sessions or one-day workshops are good examples where this kind of presentation is used.

Here is an example of an informative presentation on public speaking and presentations.

Now, there are different situations where you can use informative presentations.

a) Reporting

Although a report is a written explanation of an event, it can also be verbal.

A perfect place to use informative presentations is news reporting , as it requires the presenter to present information systematically.

b) Briefing

This involves explaining both positive and negative aspects of a particular topic in a few words.

It is providing information quickly and effectively about an issue to influence decisions or to come to solutions.

Hence, the decision-making bodies of an organization can make use of this kind of presentation to save time and effectively come to conclusions.

c) Research

Informative presentations are often used to present research findings to a specific audience , as it involves reporting the findings and briefing it to the audience.

Hence, almost everywhere where research takes place, be it in an educational context or occupational , can make use of this kind of presentation.

Tips for giving informative presentations

• As there would be a lot of technical information and statistics, focus on the main points or agenda first and if you have more time, you can add them at the end
• Keep your presentation simple and clear . Avoid complex sentence structures and graphics
• Tell the outline of your presentation briefly in the introduction for a better flow
• Make sure that your presentation does not stretch for too long. 10-15 minutes is what your audience can concentrate on
• Restate your keyphrase at the end and briefly summarize all the important points of your presentation

Speech topics for an informative presentation

• Cropping techniques
• Organic Farming
• Corporate Farming
• Hydroponics
• Sustainable Agriculture, etc
• Climate change
• Environmental issues
• Eco-friendly ways of management
• Eco-politics
• Eco-feminism, etc
• Gender studies
• Gender and education
• Religious studies
• History of education
• Philosophy of education, etc
• Ethnic cultures
• Indigenous cultures
• Multiculturalism
• Popular culture
• Cultural trends, etc
• Business administration
• Business ethics
• Business models
• Promotion and marketing communications
• Finance, etc

2. Persuasive presentations

Persuasion is the art of motivating or convincing someone to act or make a change in their actions or thoughts.

If you are planning to give a persuasive presentation, and are looking for how to give a persuasive speech, check out our article on A Comprehensive Guide to Writing a Persuasive Speech to gain in-depth knowledge about the art of giving persuasive presentations.

Persuasive presentations are also widely used form after informative presentations.

There are various circumstances where persuasive presentations can be used.

a) Policy-making

Government bodies make use of persuasion almost every time, be it the legislative or decision-making bodies, executive bodies, or even courts.

Even election campaigns involve using persuasive presentations as an instrument of their pre-determined goals of swaying the citizens.

For that matter, any executive or management body of an organization can make use of these kinds of presentations.

b) Value judgment

This kind involves answering the question “why” and supplementing it with possible benefits.

Most Ted talks and YouTube videos try to persuade the audience and fall into the persuasive presentation category.

Even religious heads use this as a means of persuading their believers to follow their belief system.

Deciding on a procedure or telling an audience the correct procedure of doing something is another situation.

An example of a persuasive presentation

Bailey parnell: is social media hurting your mental health.

This TED talk by Bailey Parnell is a good example of a persuasive presentation.

She starts strong by asking rhetorical questions that set the mood for her further points.

We can also see how the speaker is genuinely concerned regarding the issue, engaging the audience till the end.

Tips for giving a persuasive presentation

• Start your presentation with a relevant quote or statistics about your topic to establish credibility
• Tell personal anecdotes and examples wherever necessary to develop an emotional connection with your audience
• Deliver your presentation with passion and genuine interest to motivate your audience to think
• Answer the question “why” for better understanding and clarity in your presentation
• State your viewpoint clearly and clarify doubts if your audience seems to have any

Speech topics for persuasive presentations

• Is animal testing ethical?
• Should cosmetic surgery be banned?
• Can the death penalty be the only solution to the rising crime rates?
• Should the legal age be 18?
• Should immigration laws be revised?
• Why you should never add your parents on Facebook
• Guys are more interested in gossip than girls
• It is your major duty to annoy your parents
• You are not enjoying student life if you are not procrastinating
• Endless memes can be made on my life, etc
• Is taming wild and exotic animals ethical?
• The importance of emotional support animals
• Why are bunnies the perfect pet?
• Why do animals make the best companions?
• Why there is a need for patients to have emotional support animals, etc
• How and why there is a need to do business analysis before opening your business?
• Why small businesses are successful and more profitable?
• Why do sales and customer service departments need to be paid more?
• Why does the HR department need to be polite and understanding?
• Why should you not do business with a family member?
• How charity is a means of converting black money to white?
• Why is detaining people on the suspicion of terrorism justified?
• Should euthanasia be made legal?
• Should violent crime offenders be sentenced to death?
• Should foreigners be allowed to buy a property?

3. Demonstrative presentations

This involves demonstrating a process or the functioning of a product in a step-by-step fashion.

So, a master class on communication skills or making a product model is an example of a demonstrative presentation.

Usually, the audience is an active part of such presentations and these can work in any context where you want the audience to learn a new skill.

a) Instructions

This involves giving guidelines or steps of a process or work .

Teaching how to make a car model step-by-step is a good example where you can use this kind of informative presentation to guide your audience.

Another instance can be at the workplace , to train the employees or introduce them to a new product at work.

This type also works with demonstrating recipes and cooking workshops.

An example of demonstrative presentation

The easy guide on making just about any smoothie.

In this recipe demonstration, he tells his audience how many ingredients are involved and briefs them about the outline of his presentation at the start of his speech.

He also shows all steps in real-time so that the audience have a better understanding of the process and keeps them engaged.

Tips to give a demonstrative presentation

• Introduce your product and its function to your audience before telling them how to go about with the steps
• Explain the steps with diagrams or show them in real-time along with the audience
• Give equal time to every person in the audience for clearing doubts, if any
• Keep your introduction short. Not more than 5 minutes
• Discuss options or variations that the audience can try at the end of the presentation

Speech topics for demonstrative presentations

• How to administer CPR
• How to wrap a gift professionally
• How to budget your monthly income
• How to choose a car insurance
• How to restore a piece of antique furniture

4. Inspirational presentations

As the name suggests, this type of presentation involves inspiring others!

The main aim of an inspirational presentation is to motivate or move your audience and is also known as a motivational presentation.

Using techniques like storytelling, narrating personal anecdotes , or even humor work wonders as your audience develops an emotional connection to the message.

This TED talk by Luvvie Ajayi Jones is humorous but a lot more inspirational. Check it out!

Tips for giving an inspirational presentation

• Start with a question that will leave the audience thinking. Pause for some time and then begin with your presentation
• Develop a sense of connection by narrating personal incidents and experiences to grow empathy
• Have some main points that you want to emphasize on
• Make use of humor ! It instantly builds a connection with the listener
• Non-verbal elements like paralanguage, body language, speech modulations, tone, etc., makes a huge difference

Speech topics for an inspirational presentation

• Importance of diversity and inclusion
• Building mental resilience
• Need for change management
• Valuing small victories in life
• How procrastinating is your enemy

5. Business presentations

In the corporate world, presentations are the go-to solution to do anything: planning or strategizing, articulating company goals, screening candidates, status reports , and many more.

Let us take a dive into the different types of business presentations.

a) Sales presentation

Also known as sales pitches , sales presentations involve providing information about a product or a service to sell it.

It has a pre-defined strategy of initiating and closing the sales deal.

This can be done in person or nowadays, on the phone, or via e-communication .

b) Training sessions

Often employees have on-the-job training sessions that are aimed to increase the knowledge and skills of the employees.

This kind can also involve the audience to participate , like in demonstrative presentations.

c) Meetings

Meetings can be called for for different reasons and can be of different forms as well.

Conferences ( both video and in-person), board meetings, informal team meetings, daily reporting, etc., are all various contexts of meeting in a business setting.

d) E- presentations

E- presentations existed before the COVID pandemic as well but were used seldom.

But, with the ongoing pandemic, e-presentations or remote presentations have replaced all other types of presentations and will be with us for a while longer.

However, on the brighter side, it is an eco-friendly alternative to normal face-to-face kind of a set-up, and it also saves transportation and other costs !

e) Seminars

Seminars are widely used in the health sector , usually involving a panel of speakers on a topic. The audience is anywhere between 10 to 100.

It ends with a question and answers session , and the audience gets to take handouts with them.

f) One-on-one or 1:1

Interviews are usually one-on-one and involve presenting your achievements and capabilities to your prospective employer.

Apart from interviews, 1:1 meetings are also used in sales and marketing to crack a business deal.

Tips for giving business presentations

• Include key phrases and other important details on your slides and make them bold
• Avoid casual slangs and informal tone of speech
• If you are giving a sales presentation, explain your product or service in simple and clear words , and list the reasons why it is beneficial for your potential clients
• Make sure to be on time ! Delaying your audience will work against you and leave a bad impression on you and your company
• Know your material or content thoroughly to answer the questions asked by your audience

Speech topics for business presentations

• Implementing an Agile Project
• Introduction to data modeling
• Introduction to UML(Unified Modeling Language)
• Social Media strategies for a successful business
• Business writing for managers

6. Powerpoint presentations

PowerPoint presentations or PPTs are the most effective ones among all types of presentations simply because they are convenient and easy to understand .

They are available in different formats and are suitable to use in practically any type of presentation and context, be it business, educational, or for informal purposes.

There are various types of PowerPoint presentations that you can use depending on the context.

a) PPTs for general audience

• For general audiences, avoid using jargon terms

If you feel that you need to use them, provide the audience some background information about the field or topic being covered

• Avoid using more than 8 words per line, as anything more than that becomes difficult to remember
• Use bullets or a numbered list for better retention
• Try not to read from your PPT
• Give handouts or record your presentation in case anyone wants it

b) PPTs for teaching

• In this case, the PowerPoint is content-based
• Make sure that the words on the slides are visible
• Use bigger font and avoid fancy fonts
• Add relevant pictures and graphics to keep your audience engaged
• You can also add documentaries or relevant videos to aid in understanding

c) Repurpose PPTs

• This involves reinventing an earlier ppt or combining 1 or more than 1 PowerPoints
• Giving new touches to an earlier PPT or changing the format
• You can take any slide of your PPT and upload it on social media for growing your brand or business
• You can even convert your PPT into mp4 , i.e, video format
• You can even add voice and save the mp4 format, and you have a good marketing plan!

d) PechaKucha

• This type of PowerPoint presentation comes from the Japanese word PechaKucha meaning sound of a conversation or chit-chat
• This involves changing slides every 20 seconds
• There can be a maximum of 20 slides , which means your presentation lasts for only 6 minutes and 40 seconds
• The PPT mostly has graphics and fewer words
• This type of presentation is best suited for telling a story or a personal anecdote

e) Multimedia presentations

• This is the best kind of PPT to engage your audience
• It contains texts along with pictures, videos, infographics, music, illustrations, GIFs , and many more
• Add higher resolution images and videos , or even a 360-degree snapshot if you are in the sales and marketing industry
• Adding infographics such as charts and graphs makes the process of understanding easier and saves time
• Music in a PPT helps your audience to be relaxed, at the same time making them alert and engaged

Types of slides in a presentation

PowerPoint presentation slides are broadly classified into 3 categories: Text, Visual, and Mixed slides.

1. Text slides

As the name suggests, this category of slides involve words or texts.

You can format the text as plain sentences or pointers.

You may even arrange them all in a single slide or one line per slide.

The slide seen below is an example where every point is mentioned in a single slide.

2. Visual slides

This type of slide has visual elements such as images or videos , and are better known as conceptual slides since they are a better option than text slide to explain a particular concept.

You can use them at the start of the presentation to better visualize and grasp the meaning of the presentation.

The slide right below is a good example of a visual slide.

3. Mixed slides

Mixed slides combine the texts and visuals to give a comprehensive understanding of any concept or a speech.

Graphs and charts are the best examples of mixed slides.

Mixed slides have an advantage over the other slides; they keep your audience engaged, listening and participating more actively!

Types of Oral presentations

So far we came across 6 types of presentations, and they all share one common feature. They are all one of the types of oral presentations.

Oral presentations involve the use of verbal and non-verbal elements to deliver a speech to a particular or general audience.

All the types we discussed fall into these 4 broad categories:

1. Extemporaneous presentations

This type of presentation involves making short pointers or key phrases to aid while speaking.

You do not memorize, but organize the points and structure the speech way in advance.

Hence, on the day of your presentation, by just looking at the key points , you expand on them and move to the next point.

2. Impromptu presentations

Impromptu presentations are spoken without any preparation . It can be nerve-wracking for many, and hence not many are in favor of it.

There is a valid reason for their fear, as you have to make your speech as you say it!

However, those who are experts in their fields and are called upon to share a few words can easily give this type of presentation.

3. Manuscript presentations

The other extreme of the spectrum is manuscript presentations.

Here you have a script and you speak from it, word by word.

News anchors and show announcers usually engage in this type, since there are a lot of specific details that cannot be said wrong, and also, time constraints.

Usually, a prompter is used, from which the speaker speaks to their audience.

Nowadays, there are teleprompters , that are heavily used in the entertainment and media industry.

It is a digital screen that displays the contents, and the speaker speaks from it.

4. Memorized presentations

This type does not have any notes or cues , but you memorize or rote learn the whole speech.

School and some presentations at the workplace involve using this kind of presentation.

In most cases, we recommend not to memorise your speech in most cases. We’ve made a video on the same and how it could lead to you potentially blanking out on stage. Highly recommend you view this quick vid before choosing memorisation as a presentation path:

But, if you do choose it for whatever reason, since you are free from notes, you are free to focus on other aspects, such as body language and gestures.

Types of presentation styles

There are various presenting styles, but they do not work for all types of presentations.

Let us get familiar with them, and know which style works with which type.

a) The storyteller

This style of presentation involves the speaker narrating stories and engaging the audience emotionally .

This technique works best with persuasive and inspirational types of presentation.

So, how to tell a story in a presentation?

• Understand and know your audience : Knowing your audience will help you with how you will frame your story, at the same time gauging the relevance of your narrative
• Know your message : Be clear with what you want to convey through your story or how you are connecting the story with your actual presentation
• Try narrative a real-life story : Inspiring presenters often take their own stories or the stories of people whom they know as a supplement to their presentation. When the audience listens to your real-life examples, they become genuinely interested in your story
• Add visual aids : Using visual aids such as pictures, videos, multimedia, etc., increases the memory retention and engagement of your audience
• Use the “you” attitude : Tell the story keeping your audience in mind because ultimately they are going to be the receivers and hence, the story should be relevant and should include their point of view as well

Want more storytelling tactics? Mystery, characterisation and the final takeaway are some more key elements of a good story for your next presentation. We’ve gone deeper into this topic in this video if you would like to know more:

b) The Visual style

Most of us are visual learners, making visual information easy to understand and retain.

Visual aids like graphics, images, diagrams, key pointers or phrases , etc., are very useful when giving any type of presentation.

Some tips of presenting with visual style:

• Include only important pointers in your PowerPoint presentation and highlight or bold them
• Try including visuals that complement what you are saying and use them as a supplementary tool to aid in understanding your audience
• If you are giving a business presentation and want to include visuals, instead of plain texts, include graphics and charts to make information simpler to present and understand
• Avoid overly complex visuals as it will confuse the audience more
• Avoid using more than 6 lines per slide

c) Analytic style

If you have data records or statistical information to be presented, an analytic style will be more helpful.

It works best for Informative and Business types of presentations.

Tips to deliver in analytic style:

• Give handouts so that the audience is on track with your presentation and the information will be easier to comprehend
• Focus and speak on selected data as too much data statistics can be overwhelming for the audience
• You can make use of humor and personal anecdotes to keep the presentation interesting and engaging
• If you have too much data and are worried that you will not be able to explain it in the time frame given, avoid writing content of more than 2000 words

Quick tip: In case you have a PDF to present and want to edit the data points, there are multiple software programs that you can use to allow you to easily do this. Check out this list of the Best Free Recording Software Programs to know more.

d) The Connector

The connector style of presentation involves the speaker establishing a connection with the audience by pointing out similarities between them and the listeners.

This style works well with Sales and marketing presentations.

How to give a presentation using connector style?

• Have a Q & A round with the audience at the end of your presentation for clarifying any doubts and avoiding miscommunication
• Use audience polls at the start of your presentation to know your audience and tailor your speech accordingly
• Make use of body language and gestures for delivering your presentation effectively. If you are confused or want to know more about the aspects of how to use body and gestures, check out our article on To walk or stand still: How should you present when on stage?
• Ask questions to your audience at regular intervals for a better audience engagement
• Make use of multimedia sources to keep your audience engaged and entertained

Which type of presentation is best?

Although all the presentation types have their own bonuses and are suitable for certain circumstances, some are universal and can be used with a little bit of modification almost everywhere!

These are persuasive presentations!

You can use them in various settings; from political, business to educational.

Just remember to choose the right topic for the right audience, and a style that you think is the most suitable and you are good to go!

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To conclude

We saw 6 types of presentation and understood it in detail.

We also gained some tips on how to make our presentation more engaging and also came across things to avoid as well.

We then explored the types of slides that you can use, and also the types of presenting orally.

We also gave you some tips and a few topic ideas that you can incorporate in your next speech!

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PowerPoint.Guru

Types of Presentations

Presentations can be called ideal objects for visualizing ideas. Slides allow you to focus on important things in more detail or discuss complex things. There are usually some types of visuals for presentations that are extremely effective in illustrating the relationships between things and processes. You can use images, text, drawings, graphs, charts, and screenshots when creating slides. But how to design a presentation? What are the nuances you need to know before crafting slides? For starters, you should know the difference between presentation types.

Why Do You Need to Craft Slides?

There is a simple rule of storytelling: if you can't tell something, you have to show it! That is why people of different professions and fields of activity should use presentations. A set of slides greatly simplifies the visualization and systematization of various information nuances. In addition, presentations are a great addition to public speaking, reporting, or academic debates.

Presentations: Types of Slides and Their Purpose

Any presentation is not just a set of slides. Instead, your goal is to keep important aspects related to the general topic, goals, and ideas. But how to design a presentation? And where to start in the first place? To begin with, you should pay attention to the types of presentations and their purpose. Such knowledge will give you the key to further action.

Presentations for Business

Your presentation graphic design will be very different from standard slides. Much of the difference will come from the goals of your presentation. For example, a business needs clear statistics, direct answers, and slide control. Here are the types of presentations you should know.

As a rule, pitch deck presentations help young entrepreneurs get funding by showing business prospects. Such slides allow you to list your company's benefits, the number of new customers, or revenue growth over a certain period. In other words, each slide is a demonstration of your attractiveness in a commercial sense.

In addition, pitch deck presentations allow you to present to investors the project team, new talented employees, or growth paths that will become real by investing in your project. In some way, such a presentation is analogous to a shop window where representatives of business structures can see the most important things.

Sales Presentation

Imagine that your company has been successful for a certain period. Surely you need details to report to investors or the project team. That is why you need a sales presentation because it can show how profitable and effective the period of the company's activity was through such a presentation. For example, you can show the gross income, operating profit, the growth rate of your product, and other information.

Sometimes such a sales presentation aims to promote new teams within the company based on the statistics of the goods or services provided. You can also add selling propositions, pricing information, testimonials, and other things that will show the positive growth dynamics of your company.

Marketing Presentations

Most marketing presentations consist of slides designed to promote products and services. Your goal as a presentation creator is to find effective ways to promote your sales pitch. For example, you must show how profitable cooperation with you is or how good your products or services are.

As a rule, marketing presentations contain graphic elements designed to create a solid image and reputation of a good company worth trusting. That is why you should choose bright facts that allow you to gather a loyal audience. Also, such slides may include future business plans or goals that can be implemented through certain actions.

30-60-90 Day Plan

Many people who want a good position in any company should create a 30-60-90 day plan. So this is a strategic action plan for thirty, sixty, and ninety days. In other words, you must show what you intend to do in a new position to justify your trust.

In a way, your 30-60-90 day plan is a manifesto and a demonstration of your ambitions. Showing the action plan on slides demonstrates the steps you are ready to take and the tools you use to implement all the ideas. In addition, such a presentation aims to achieve loyalty among the company owners or top managers.

Business Plan

And here is the most important type of presentation for startups. Your business plan is a step forward to attract investors and show the prospects of your ideas and the possibilities of their implementation. Moreover, you are selling an idea that will become a reality if someone gives you money.

In addition, a business plan is a type of presentation that should show the niche you want to occupy. Perhaps you should also point out your competitors and the ways you are using to leave them far behind. As a rule, such presentations should be concise and provide the final audience with a summary of the prospects for your business.

Budget Presentations

Most startups and companies need budget presentations, as they allow you to determine the appropriateness of certain financial flows. In addition, slides with data are needed to visualize spending on payroll projects and purchasing goods and services. In other words, most financial processes can be visualized through the presentation.

Let's say the company's management wants to optimize the costs of managing subsidiaries and decides to hold a meeting. With detailed budget presentations, they can quickly consolidate their focus on those transactions that can be reduced in number.

Slides for Teachers

Presentation graphic design can be especially amazing if you are a teacher. Your task is to prepare for classes and create a comfortable springboard for students ready to gain knowledge. That is why every slide must be polished. Here are examples to help you learn more.

Lecture Presentation

Many teachers must create slides to visualize information and a springboard for academic activities. For example, a good lecture presentation allows you to focus on certain facts, terms, or research results. In other words, slides are vital for visualizing important lecture facts. The lecture presentation has a classical academic structure, graphs, images, tables, and diagrams.

Course Presentation

Each course presentation is a set of slides vital to condense a piece of learning content in a structured and interactive format. All slides are based on information relevant to the main topic. In addition, the course presentation should contain key ideas, goals, and tools to achieve them. In general, these are academic slides that make it extremely easy to visualize the tasks of your course.

Lessons Plan Presentation

Teachers must craft lessons plan presentation weekly to interact more effectively with students. As a rule, such a set of slides allows young people to learn more about what information they will receive during the lesson. In addition, the lessons plan presentation is a springboard for teachers who do not want to forget important details while explaining new topics.

Research Presentation

Typically, the average research presentation includes a short intro, your hypotheses, a brief description of the methods, and graphs related to your findings. Here you will interpret the data and be able to show how valuable your finds turned out to be. As a rule, any research presentation is a springboard that helps students understand exactly how students should approach the visualization of the results of their work.

Interactive Planner

Sometimes your main goal may be to create a so-called interactive planner. So this is a presentation, the purpose of which is to create a systematic approach to the company's development. It is all about the visualization of goals that can be changed in the future. In other words, your interactive planner is a set of slides aimed at systematically analyzing a business or individual goals in the context of a common (global) idea.

Case Presentation

As a rule, any case presentation is a way of interaction between the professor and the audience. Such a set of slides allows you to organize the most important information related to the academic or medical process. In other words, your case presentation is a way to tailor complex terms and key data to the needs of a specific audience.

For Students

Every student should know how to design presentation slides right. But your slides' type and visual style depend on your academic assignment. Here are the most popular presentation types you should know about.

Thesis Presentation

As a rule, creating a solid thesis presentation can take time. The fact is that such a set of slides should describe in detail the goals, research methods, and results of your work. Each thesis presentation slide is a brick that forms a solid wall of information relevant to your topic. Here you can add graphs, charts, images, and tables to visualize in detail the work you have done.

Dissertation Defense Presentations

While writing your dissertation, you must prepare data to defend your position and research. Typically, you will need to create data comparison slides, research graphs, and visual patterns to help build a base for your judgments. So this is why dissertation defense presentations are so important. They should become a mix of your ideas and an auxiliary source for your speech. Try to sort your slides according to the order of your paragraphs. And do not forget about the data you will use during your performance. That is why dissertation defense presentations should copy the general paper structure.

Research Paper Presentation

Imagine that you have to write a research paper and craft a dozen slides to support your idea. Usually, a research paper presentation is a basis that is needed to emphasize certain parts of your paper. As a rule, students must craft 10-15 slides with background information, key ideas, results, and data interpretation. In other words, your research paper presentation is important for you and your professor, who will probably analyze the results of your work.

Admission Presentation

As a rule, each first-year student must create an admission presentation as an addition to the essay. This work is part of the admission process to show that the future student is worthy of becoming part of the academic community. Usually, the average admission presentation is a set of slides that contain key ideas, goals, ambitions, and sources of your inspiration. Plus, colleges and universities don't have strict formatting and style requirements, so you can craft your slides to suit your inspiration.

Presentation Design Tips: Everything You Need to Know About Slides

Surely you want to craft your slides well and stick to certain rules. That is why you should check out these design tips for presentations. Read each tip carefully, and you will surely be able to create a good presentation.

1. Stay Away From Bullet Points

The bullet points aren't necessary. Moreover, they can turn an original presentation into a trivial PowerPoint template. Instead, list important aspects of your presentation using the paragraph form. Such a presentation graphic design idea will allow you to stick to the original approach and say no to the boring enumeration of dozens of parameters. Try to keep your slides lighter regarding the amount of content on the page.

2. Insert a Single Animation Style

The animation style is important for storytelling because your audience should not be distracted from key information. In addition, different animation styles when switching slides can confuse your audience. Try to choose only animations that work and look natural. Surely you are not interested in visual effects that will lead to total design presentation failure.

3. Highlight Key Points

Try to use shapes, bright fonts, or characters pointing to put a visual emphasis on some piece of information. This strategy is extremely effective as it allows you to focus your audience's attention on the things that matter most. In addition, highlighting key data using graphic elements helps to prioritize zones and makes it easier to perceive any information.

4. Incorporate Data Visualization

Data visualization is what you need to make your presentation look solid. Use pie charts, bar charts, graphs, and other types of content that allow your audience to understand certain nuances quickly. For example, you can add a percentage pie chart describing the percentage of people who do not subscribe to streaming services. Visualization is the key to simplicity and elegance.

5. Keep Your Slide Design Consistent

You may love variety and vibrant color combinations, but your presentation needs to be solid. Keep your slide design consistent, and you'll see how much better your visual style will get. Use the same fonts, color elements, and data visualization types. This approach is extremely important for those who want to achieve effective presentations.

6. Break Up Sections

One of the key secrets is to break up sections. This strategy allows you to separate important information blocks and prepare your audience for new slides. For example, use blank slides with pictures, large print for subtitles, or even short videos. Your visual content should create a clear transition that will help the audience prepare for a new block of slides ahead of time.

7. Limit A Single Takeaway Per Slide

Some people like to create 3-5 slide presentations and add a few paragraphs to each page. But such a strategy is not profitable in advance since it will be difficult for your audience to focus on important things. So instead, center all your text and visuals around one takeaway or idea. First, this strategy will allow you to make each slide lighter and more visually appealing. Secondly, each page will be like one of the chain links that look monolithic.

Final Words

As you can see, there are quite a few types of presentations depending on the goals you are pursuing. Knowing a clear differentiation and approach to create each slide will help you stand out from the crowd and craft something special. And don't forget about tips to help you avoid common mistakes. Many ideas are simple enough that you won't have to analyze them for long.

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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6 Types of Presentation You Must Know (+ Tips)

Are you tired of giving the same old boring presentation, using the same format every time? Have you ever wondered if there are different types of presentations to achieve different objectives?

If any of these questions resonate with you, this blog is the perfect resource.

In today’s world, presentations are an essential part of almost every profession. At some point in your life, whether you are a student, business professional, or teacher, you will have to deliver a presentation. But do you know there are different types of presentations, each with a specific purpose and objective?

This blog will cover the six essential types of presentation that you should be familiar with. We will explain each type, its purpose, and some tips to deliver it effectively.

Let us delve into the different types of presentation and explore them together.

Why Do We Need Different Types of Presentations?

Different types of presentations effectively communicate ideas and information in a variety of settings and for different audiences. The purpose of a presentation can vary depending on the goals of the presenter and the needs of the audience. For example, a sales pitch may require a persuasive and visually appealing presentation to convince potential customers to buy a product, while a training session may need a more instructional and detailed approach.

The choice of presentation type depends on several factors, such as the purpose of the presentation, audience’s needs and preferences, and the presenter’s strengths and weaknesses. By selecting the appropriate type of presentation, the presenter can effectively communicate their message and achieve their desired outcome.

What are Different Types of Presentations?

To effectively communicate ideas and information, it is important to understand the different types of presentations that can be used for different purposes and audiences. Below is a list of different types of presentations:

Informative Presentations

Demonstrative presentations, persuasive presentations, instructional presentations, inspirational presentations, entertaining presentations.

Let’s explore them one by one:

Informative presentations, as the name implies, provide information or knowledge to the audience about a specific topic.

This type of presentation is often used in educational settings or business environments where information needs to be communicated clearly.

Tips for Creating Effective Informative Presentations:

• Know Your Audience: Understanding your audience is the key to creating an effective informative presentation. This means knowing their level of knowledge on the topic and what information will be most relevant and useful to them.
• Choose a Clear Topic: A clear and concise topic is essential for an informative presentation. This ensures that the audience understands the presentation’s focus and helps keep the content organized and easy to follow.
• Organize Your Content: Organizing your content into a logical structure can help to make the presentation easier to follow and understand. This means starting with an introduction, providing background information, and then moving into the main content of the presentation.

Demonstrative presentations are one of the many types of presentation methods that aim to show or demonstrate how something works or how a particular process is completed. 

These presentations are highly effective in technical or scientific fields but can also be used in other industries where hands-on demonstrations are necessary.

Tips for Creating Effective Demonstrative Presentations

• Choose the Right Props: Choosing the right props or models is essential for an effective demonstrative presentation. Ensure that the props accurately represent the topic and are easy to understand and use.
• Highlight Key Points: To make a demonstrative presentation effective, it is crucial to emphasize the critical points. This can help maintain the audience’s attention and concentration on the presented topic.
• Use Visual Aids: Incorporating visual aids like videos or images can significantly improve a demonstrative presentation. They can assist in simplifying intricate procedures or processes and increase audience engagement.

The purpose of persuasive presentations is to convince the audience to take a specific action or adopt a particular point of view. This type of presentation is focused on influencing the audience’s beliefs or behavior by presenting arguments, evidence, and emotional appeals.

These types of PowerPoint presentations are often used in sales, marketing, and advocacy, but they can also be used in other industries where persuasion is necessary.

The key to creating an effective persuasive presentation is to know your audience and tailor your message to their needs and interests.

Tips for Creating Effective Persuasive Presentations

• Use Emotional Appeals: Emotional appeals such as fear, guilt, or empathy can effectively persuade the audience. Ensure that your emotional appeals are relevant and not manipulative to the topic.
• Use Statistics and Facts: Using statistics and facts can add credibility to your persuasive presentation. Ensure that your statistics and facts are accurate and relevant to the topic.
• Use Stories: Using stories can be effective in persuading the audience. Stories can help to create an emotional connection with the audience and make your message more memorable.
• Provide a Clear Call to Action: Ensure your call to action is clear, actionable, and directly related to the topic.

Instructional presentations provide step-by-step instructions on how to perform a task or complete a process.

These presentations are often used in training, education, and technical fields.

Whether you’re teaching a new software program, demonstrating a manufacturing process, or explaining a complex concept, instructional presentations can be an effective tool for breaking down information into digestible pieces.

Tips for Creating Effective Instructional Presentations

• Identify Your Objectives: Identifying your objective is important for an effective instructional presentation. This helps you to focus your presentation on the most critical information and ensure that you are meeting the needs of your audience.
• Keep It Simple: Use simple language, avoid technical jargon, and break down complex procedures into manageable steps.
• Provide Examples: Use real-world examples relevant to your audience and demonstrate how the concepts or procedures can be applied.

Inspirational presentations are those types of presentations that aim to motivate, inspire, and uplift the audience. These presentation types are often used in business, education, and personal development.

These presentations are meant to help the audience see things from a new perspective, feel empowered to take action, and believe in their ability to make positive life changes.

Tips for Creating Effective Inspirational Presentations

• Use Personal Stories: Personal stories can help connect with the audience personally and inspire them to take action. Share your own experiences and struggles, and demonstrate how you overcame challenges and achieved success.
• Use Quotes and Examples: Using quotes and examples can help to reinforce your message and inspire the audience. Use quotes from influential personalities and provide examples of successful individuals who have achieved their goals.
• Provide Actionable Steps: Provide specific steps for the audience to achieve their goals and overcome challenges.

As the name suggests, entertaining presentations are meant to engage and captivate the audience with humor, storytelling, or other entertaining elements.

The primary goal of this type of presentation is to entertain the audience, leaving a lasting impression and making the presentation memorable.

Different types of PowerPoint presentations have specific goals, and entertaining presentations are often used in settings such as events, social gatherings, etc.

Tips for Creating Effective Entertaining Presentations

• Use Humor: Humor is a powerful tool that helps to engage and entertain the audience. Use jokes, puns, and witty remarks to add a touch of humor to your presentation.
• Tell a story: Use anecdotes, personal experiences, or fictional stories to create a narrative the audience can relate to.
• Use interactive elements: Incorporating interactive elements such as quizzes, polls, and games can effectively interrupt the monotony of the presentation and enhance audience engagement. Use these elements to encourage audience participation and create a more dynamic experience.
• Practice timing: Timing is everything when it comes to entertaining presentations. Make sure your presentation is well-timed, and avoid going over time, as this can disrupt the flow of the presentation and cause the audience to lose interest.
• Engage the audience: Engage the audience throughout the presentation by asking questions, encouraging participation, and creating a relaxed and enjoyable atmosphere.

READ MORE: 10 Practical Ways To Improve Your Presentation Skills Today

Wrapping It Up

Understanding the different kinds of presentations is crucial for delivering an impactful and compelling message. By knowing the forms of presentation and their specific goals, you can tailor your content and delivery to achieve your desired outcome.

Whether you’re looking to inform, demonstrate, persuade, instruct, inspire, or entertain, the key is to know your audience and engage them through your content and delivery. By implementing the tips for each type of presentation, you can create a powerful and engaging presentation that leaves a lasting impression.

Remember, practice makes perfect. Take the time to rehearse and refine your presentation to ensure you deliver it confidently and clearly.

People Are Also Reading:

• PowerPoint Presentation Tips: How To Make A Good PowerPoint Presentation
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6 Different Types of Presentations

Presentations should be as unique as your business and the information you’re trying to present. However, there are certain types of presentations that are common across industries and teams. Before you worry about which slides to include or how to organize your information, you’ll need to determine which type of presentation is best for your audience. 

To figure this out, ask yourself: Are you entertaining or informing? Are you speaking to colleagues, investors, or potential customers? Asking these questions will help you choose the type of presentation that supports you best. Beautiful.ai is here to make this even easier with a description of different types of presentations to help you choose.

Informative Presentations

An informative presentation is educational, concise, and to the point. While other presentations may entertain or inspire, the main goal of an informative presentation is to share information.

A good example of an informative presentation is a human resources benefits presentation. Human resources needs to explain what benefits employees receive, how benefits work, which important dates employees need to remember, where employees can find more information, and so on. 

An HR benefits presentation for new hires (or any informational presentation) should be short, straightforward, and easy to understand so that new employees will remember the information they’re given. 

Instructive Presentations

A presentation that teaches something is similar to an informative presentation, but it goes beyond sharing facts. It also instructs the audience on a specific topic. People attend or view an instructive presentation with the intention to learn, and they leave with a better understanding of the topic of the presentation.

There are many examples of instructive presentations. Workshops, training sessions, or webinars teach audiences a new skill or procedure by offering specific information or instructions. Explaining new policies to a company is another type of instructive presentation. For example, an HR benefits presentation for new employees may be informative, but a presentation for existing employees about policy changes might lean more towards instructive, especially if employees have to take action or need to ask questions.     

Persuasive Presentations

Many presentations hope to sell something or persuade the audience to take certain actions. Persuasive presentations often present a problem and explain their solution using data. Examples of persuasive presentations include business pitches or sales proposals.

For example, a startup company looking for initial funding may need a startup pitch deck or a Series A presentation to convince investors to back their idea. A startup pitch deck would explain a problem in the market, how their startup will solve that problem, and how they’ll monetize their business. A Series A presentation can help a startup secure more rounds of funding to grow their company and pursue further goals.

Motivational Presentations

One of the most prominent examples of inspiring presentations? TEDTalks. Many motivational speakers use TEDTalks to inspire people to think or change their behavior. 

Motivational presentations in the business world may not be as dramatic or life-changing as a TEDTalk, but they still aim to generate interest or gain an audience’s approval. A company overview presentation is a good example of a motivational presentation. It may present the information of a company — how it was founded, who is leading it, what the company does — but more importantly, it tells the company’s story. 

A company overview presentation connects with the audience. A manager may use it to boost morale at a team meeting. Or an executive may present a company overview to convince potential customers or investors to work with them. Or, an HR rep may use it to make new hires feel welcome and excited to join the company.

Decision-making Presentations

Need to make a decision within the company? A presentation that shares a problem, solution options, and their outcomes can help speed along the process. Decision making presentations might be found in business meetings, government meetings, or all-hands meetings.

For example, let’s say a company wants to improve engagement on their social media channels. There are many ways they might achieve their goal, including hosting giveaways, dedicating more resources to creating Facebook posts or Instagram stories, and researching their audience or competitors to see how they can improve. A marketing campaign plan template for a presentation would keep details of the problem, different options, and possible outcomes organized in one place. It would inform and guide everyone involved in the meeting, helping them make informed decisions on how to move forward.

Progress Presentations

Imagine our hypothetical company decided on a marketing strategy to meet their goals. Now that they have a campaign in place, they need to report on the progress of said campaign. This sixth presentation type shares status updates, progress towards deadlines, collected data so far, any obstacles popping up, and tasks that need to be added or adjusted.

A team stand up presentation is a great example of this type of presentation. Team stand up presentations usually include an agenda, talking points, deliverable updates, discussion topics, and time for questions at the end. This presentation keeps everyone organized and focused, ensuring that everyone is still on the same page and working towards the same end goal.

Whichever Presentation Type You Choose, Create it With Beautiful.ai

Now that you know which presentation type is right for your project, it’s time to create a beautiful and effective presentation. With Beautiful.ai , you don’t need to set aside hours of time to build your presentation, nor do you need design expertise to do it. Use one of our many presentation templates that can be customized for your needs in minutes. No matter what type of presentation you create, Beautiful.ai can help you do it.

Beautiful.AI Team

Beautiful is an AI-powered presentation tool that makes it fast and easy for anyone to build clean, modern and professionally designed slides that they can be proud of.

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6 Types of Presentations and Which One is the Best for You

Last updated on April 22nd, 2024

Presentations are an important part of the routine lives of students, business people, and other professionals. Different presentations are used for different occasions and purposes, such as student speeches, seminars, conferences, webinars, other eLearning activities, etc.

Choosing a proper presentation type for your next activity or meeting can be hectic for many professionals. That is why you must have a quick idea about how many presentation types are actually there and which one is best for you to achieve your specific goal or objective.

Are there any specific categories of presentations? Why is there a need for different types of presentation methods? This article will answer all of these questions in addition to some free premade presentation templates that have been made to save time and other resources for professionals, students, and business people.

Why Do You Need Different Types of Presentation Styles?

To deliver a persuasive and results-oriented presentation , the speaker must use techniques and tools to engage his audience and retain their attention. To achieve different objectives, a speaker may implement various techniques and methods of delivering his message.

If one expert says that the presenter should speak loudly, the other professional may argue that the visuals must be present throughout your presentation slides. Someone may stress the need for storytelling, while another mentor may think that statistics, infographics, or quotes are integral parts of successful presentations.

What if there was not a single way of delivering a presentation? What if there are several types of presentations that are used on different occasions for achieving specific objectives? Below, 6 different types of presentation styles are mentioned that are used for specific purposes only.

6 Different Types of Presentations (Plus Actionable Tips to Deliver Them)

When do you need specific types of presentation methods? How do they fulfill your specific purposes? Let’s have a look at 6 different types of presentations.

1. Informative Presentations

One of the most common presentation types is an informative presentation used for endless occasions, from educational to corporate business activities.

Why is there a need for informative presentations?

When you want to deliver detailed information or data about a specific product, service, idea, or process to a specific audience, these kinds of presentations are ideal. In such presentations, the speaker may seem analytical and rational to prove and make his concepts understandable to listeners. Informative presentations can be used in many situations . A news anchor may use informative presentations to present his data and information more systematically and comprehensively.  Businesses and institutions’ decision-makers use such presentations to discuss the pros and cons of a specific process, situation, or activity to reach effective solutions for specific problems. Hence, if you are looking forward to delivering a relatively longer presentation, an informative presentation can prove to be an appropriate choice for you. You can look at articles regarding how many slides for a long presentation or how many slides for 30 minutes to have a better idea of how to effectively present longer-duration presentations.

Tips for delivering effective informative presentations

Here are a few tips for informative presentations.

• You should focus on the main points or agenda of your topic first
• Don’t use complex sentences and graphics to avoid confusion among listeners.
• Try telling your presentation’s outline in the introduction section
• Summarize important points and ideas of your presentation in the end

2. Persuasive Presentations

Persuasion is an art through which an individual influences the opinions, thoughts, decisions, and actions of others. Delivering persuasive presentations is a need of the hour for many business people like marketers, project managers, and salespersons.

Why is there a need for persuasive presentations?

There are various circumstances in which persuasive presentations can be used.

Governmental institutions can use persuasive presentations in policy-making and election campaigns to convince their listeners to respond to a specific call to action . Senior executives or management of an organization can leverage such presentations to win the trust and confidence of their relevant stakeholders.  Speakers in TED Talks also need to convince their listeners regarding their concepts and ideas, and they use persuasive presentations to leave a significant impact on the minds of their audience . From youtube videos to sermons of religious leaders, persuasive presentations find their applications in many fields of life. If you are looking for premade free templates for your next persuasive presentation, look at our best PowerPoint Templates specifically made for your needs.

Tips for delivering effective persuasive presentations

Here are some actionable tips for delivering persuasive presentations.

• To develop credibility, start your presentation with a relevant quote or statistical analysis.
• Try to relate your arguments and data with personal experiences and stories.
• Try delivering your presentation passionately with genuine interest and attention.
• Your presentation should be an answer to the queries of your audience. Try to leave no stone unturned to deliver your message efficiently.

3. Demonstrative Presentations

Known as a demonstrative presentation when a presentation is based on the step-by-step demonstration of a product, service, or process . The audience is usually more attentive in such presentations, and you can leverage this added characteristic to your maximum advantage by implementing effective measures. 

Why is there a need for demonstrative presentations?

When an employer or trainer teaches his employees about a specific operational process, activity, or task systematically, he usually uses demonstrative presentation. Instructional videos and training generally depend on such presentations to effectively guide the audience. 

You don’t need to develop demonstrative presentations from scratch all by yourself. Our website Free PowerPoint Templates offers quality premade templates with in-built process demonstrations and infographics for your every possible need. Just download any of your desired templates with a simple click. You can make a few changes to the specific areas of your template as per your requirements, and in no time, your own professionally crafted demonstrative presentation will be ready to deliver. You can also easily get ideas regarding different presentation backgrounds for your next eye-catching and persuasive presentation.

Tips for delivering effective demonstrative presentations

Here are some effective tips for you.

• Try introducing your product, service, or process a bit before its elaborative demonstration.
• Use the maximum number of diagrams and visuals.
• Try clearing the doubts of your listeners during your presentation for better understanding. 
• Spend less time on the introduction part and more time on the demonstration part.
• Try mentioning some options or alternatives for the audience in the end so that they can implement the suggested measures as per their own desires and needs.

4. Inspirational Presentations

Also known as motivational presentations, inspirational presentations aim to inspire and motivate the audience . By developing an emotional connection with the listeners, the speaker tries to convey his ideas and thoughts through stories, personal experiences, and even humor sometimes.

Why is there a need for inspirational presentations?

Motivational speakers use such presentations to inspire their audience and make them see the positive aspects of life and the circumstances they face. For example, in TED Talks, a speaker uses a slide presentation along with his/her verbal speech to influence his/her listeners more effectively. Farewell speeches and presentations delivered by senior executives or management of businesses can also be considered examples of inspirational presentations. 

Tips for delivering effective inspirational presentations

By following the below-mentioned tips, you can become an appealing inspirational speaker.

• Start with a startling question or statement that will leave the audience thinking for a long time.
• Use the storytelling approach to resonate with the minds of your listeners.
•  Emphasize your presentation’s main points and ideas.
• Use humor if it helps in achieving your audience’s attention.
• Improve your body language and posture to establish authority on the stage. 

5. Business Presentations

In the business landscape, presentations are used for countless purposes like business planning, decision-making, developing a strategy, forecasting future results, hiring new employees, analyzing project management activities, etc. 

Why is there a need for business presentations?

As told before, business presentations have numerous applications in several areas of the business world . One of the most common usage of such presentations is in sales and marketing activities. A salesperson can use such a presentation to market his product effectively to convert his listener into a customer. 

Look at our Sales PowerPoint Templates to better understand such presentations. Business presentations are also used in corporate training sessions, meetings, e-presentations, seminars, webinars, one-on-one interviews, etc.

Tips for delivering effective business presentations

Here are some actionable business presentation tips for you.

• Use concise and solid points in your slides by making important keywords either bold or highlighted.
• Avoid informal tone of speech. Business presentations are usually formal and should be delivered accordingly.
• Be punctual during such presentations. Being late or showing irresponsible behavior is highly discouraged by the audience in such kinds of presentations.
• Go prepared in front of the audience so that you can answer all of their questions effectively.

6. PowerPoint Presentations

PowerPoint presentations are one of the most effective and widely used presentation types worldwide . They are easy to develop, deliver and understand. No matter what type of purpose you are trying to achieve, PowerPoint presentations can always come in handy in almost all possible situations you may find yourself in.

Why is there a need for PowerPoint presentations?

You can deliver such presentations for any audience, like for educational, business, formal, or informal purposes. You can use them to educate your listeners and inform them about a specific issue or process. PechaKucha presentations are also very popular for telling a story or narrating a personal experience. You don’t need to design and develop PowerPoint presentations yourself, as our website Free PowerPoint Templates is now offering thousands of free premade templates. Delivering and designing any PowerPoint presentation was never this easy.

In Conclusion

Although all types of presentations have their benefits and specific use cases , some are universal, and by modifying them a little bit, you can use them for various purposes. The best examples of such types of presentations are PowerPoint Presentations that can be used for a variety of purposes with the help of premade templates (as mentioned above). 

Every audience has different requirements; therefore, the presenter must be ready to deliver the desired message or idea per the needs of his listeners. Using the previously mentioned presentation types and methods, any user can now fulfill the demands of every possible situation in which he may have to deliver a presentation. With actionable tips, strategies, and premade templates mentioned above, you are now fully equipped to efficiently hit your desired presentation targets.

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

Don't forget to share this post!

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Blog > How to structure a good PowerPoint Presentation

How to structure a good PowerPoint Presentation

08.09.21   •  #powerpoint #tips.

When creating presentations, it is particularly important that they are well organized and have a consistent structure.

A logical structure helps the audience to follow you and to remember the core information as best as possible. It is also important for the presenter, as a good presentation structure helps to keep calm, to stay on the topic and to avoid awkward pauses.

But what does such a structure actually look like? Here we show you how to best organize your presentation and what a good structure looks like.

Plan your presentation

Before you start creating your presentation, you should always brainstorm. Think about the topic and write all your ideas down. Then think about the message you want to communicate, what your goal is and what you want your audience to remember at the end.

Think about who your audience is so that you can address them in the best possible way. One possibility is to start your presentation with a few polls to get to know your audience better. Based on the results, you can then adapt your presentation a little. Use the poll function of SlideLizard and have all the answers at a glance. SlideLizard makes it possible to integrate the polls directly into your PowerPoint presentation which helps you to avoid annoying switching between presentation and interaction tool. You can keep an eye on the results while the votes come in and then decide whether you want to share them or not.

• an informative
• an entertaining
• an inspiring
• or a persuasive presentation?

Typical Presentation Structure

The basic structure of a presentation is actually always the same and should consist of:

Introduction

Make sure that the structure of your presentation is not too complicated. The simpler it is, the better the audience can follow.

Personal Introduction

It is best to start your presentation by briefly introducing yourself which helps to build a connection with your audience right away.

Introduce the topic

Then introduce the topic, state the purpose of the presentation and provide a brief outline of the main points you will be addressing.

Mention the length

In the introduction, mention the approximate length of the talk and then also make sure you stick to it.

The introduction should be no longer than two slides and provide a good overview of the topic.

Icebreaker Polls

According to studies, people in the audience only have an average attention span of 10 minutes, which is why it is important to increase their attention right at the beginning and to arouse the audience's interest. You could make a good start with a few icebreaker polls for example. They lighten the mood right at the beginning and you can secure your audience's attention from the start.

For example, you could use SlideLizard to have all the answers at a glance and share them with your audience. In addition, the audience can try out how the polls work and already know how it works if you include more polls in the main part.

Get to know your audience

As mentioned earlier, it is always useful to think about who your audience actually is. Ask them questions at the beginning about how well they already know the topic of your presentation. Use SlideLizard for this so that you have a clear overview about the answers. You can use both single- and multiple-choice questions or also open questions and display their results as a WordCloud in your presentation, for example.

Include a quote

To make the beginning (or the end) of your presentation more exciting, it is always a good idea to include a quote. We have selected some powerful quotes for PowerPoint presentations for you.

Present your topic

The main part of a presentation should explain the topic well, state facts, justify them and give examples. Keep all the promises you made earlier in the introduction.

Length and Structure

The main part should make up about 70% of the presentation and also include a clear structure. Explain your ideas in detail and build them up logically. It should be organized chronologically, by priority or by topic. There should be a smooth transition between the individual issues. However, it is also important to use phrases that make it clear that a new topic is starting. We have listed some useful phrases for presentations here.

Visualize data and statistics and show pictures to underline facts. If you are still looking for good images, we have selected 5 sources of free images for you here.

Focus on the essentials

Focus on what is most important and summarize a bit. You don't have to say everything about a topic because your audience won’t remember everything either. Avoid complicated sentence structure, because if the audience does not understand something, they will not be able to read it again.

Make your presentation interactive

Make your presentation interactive to keep the attention of your audience. Use SlideLizard to include polls in your presentation, where your audience can vote directly from their smartphone and discuss the answers as soon as you received all votes. Here you can also find more tips for increasing audience engagement.

Repeat the main points

The conclusion should contain a summary of the most important key points. Repeat the main points you have made, summarize what the audience should have learned and explain how the new information can help in the future.

Include a Q&A part

Include a Q&A part at the end to make sure you don't leave any questions open. It's a good idea to use tools like SlideLizard for it. Your audience can ask anonymous questions and if there is not enough time, you can give them the answers afterwards. You can read more about the right way to do a question slide in PowerPoint here.

Get Feedback

It is also important to get feedback on your presentation at the end to keep improving. With SlideLizard you can ask your audience for anonymous feedback through star ratings, number ratings or open texts directly after your presentation. You can then export the responses and analyse them later in Excel.

Presentation style

Depending on the type of presentation you give, the structure will always be slightly different. We have selected a few different presentation styles and their structure for you.

Short Presentation

If you are one of many presenters on the day, you will only have a very limited time to present your idea and to convince your audience. It is very important to stand out with your presentation.

So you need to summarize your ideas as briefly as possible and probably should not need more than 3-5 slides.

Problem Solving Presentation

Start your presentation by explaining a problem and giving a short overview of it.

Then go into the problem a little more, providing both intellectual and emotional arguments for the seriousness of the problem. You should spend about the first 25% of your presentation on the problem.

After that, you should spend about 50% of your presentation proposing a solution and explaining it in detail.

In the last 25%, describe what benefits this solution will bring to your audience and ask them to take a simple but relevant action that relates to the problem being discussed.

Tell a Story

A great way to build an emotional connection with the audience is to structure a presentation like a story.

In the introduction, introduce a character who has to deal with a conflict. In the main part, tell how he tries to solve his problem but fails again and again. In the end, he manages to find a solution and wins.

Stories have the power to win customers, align colleagues and motivate employees. They’re the most compelling platform we have for managing imaginations. - Nancy Duarte / HBR Guide to Persuasive Presentations

Make a demonstration

Use the demonstration structure to show how a product works. First talk about a need or a problem that has to be solved.

Then explain how the product will help solve the problem and try to convince your audience of the need for your product.

Spend the end clarifying where and when the product can be purchased.

Chronological structure

When you have something historical to tell, it is always good to use a chronological structure. You always have to ask yourself what happens next.

To make it more interesting and exciting, it is a good idea to start by telling the end of something and after that you explain how you got there. This way you make the audience curious and you can gain their attention faster.

Nancy Duarte TED Talk

Nancy Duarte is a speaker and presentation design expert. She gives speeches all over the world, trying to improve the power of public presentations.

In her famous TED Talk "The Secret Structure of Great Talks" she dissects famous speeches such as Steve Jobs' iPhone launch speech and Martin Luther King's "I have a dream" speech. In doing so, she found out that each presentation is made up of 4 parts:

• What could be
• A moment to remember
• Promise of “New Bliss”

Related articles

About the author.

Helena Reitinger

Helena supports the SlideLizard team in marketing and design. She loves to express her creativity in texts and graphics.

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The big SlideLizard presentation glossary

A podcast is an audio or video contribution that can be listened to or viewed via the Internet. Podcasts can be used for information on specific topics but also for entertainment.

Slide Master

To create your own Template in PowerPoint it is best to use the Slide Master. After updating the Slide Master with your design, all slides (fonts, colours, images, …) adapt to those of the Slide Master.

Slide Layouts

PowerPoint has different types of Slide Layouts. Depending on which type of presentation you make, you will use more or less different slide layouts. Some Slide Types are: title slides, section heading slides, picture with caption slides, blank slides.

Eulogy Speech

A eulogy speech is given at a funeral. It is given by familiy members or friends of the deceased. The aim is to say goodbye and pay tribute to the person who has passed away.

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10 Types of Presentations: From Elegant to Persuasive

Shahid shahmiri.

Presentations are a crucial part of any business, and understanding different types of presentations can significantly enhance how well your ideas are received, whether you’re presenting to colleagues or the board of directors.

Having a great presentation on hand doesn’t just help you do better work—it can also help you get more work. 

However, there’s no one-size-fits-all approach to creating effective presentations . In this guide, we’ll cover some basic types of presentations and give some examples for each one so that you can create engaging content for the needs of your audience at any given moment.

Elegant Presentations

Elegant presentations are more than just a pretty picture. They’re visually appealing and aesthetically pleasing, but they also have substance. A good creative presentation will catch the eye, draw you in and compel you to learn more about what it has to offer.

Elegant presentations use design principles like simplicity (less is more), balance and harmony to create an overall aesthetic that feels clean and crisp yet still engaging. 

They integrate multimedia elements like video clips or soundtracks into their designs seamlessly so that these elements don’t distract from but rather enhance the overall experience of viewing them.

Learn more about the elegant presentations here: https://www.customshow.com/elegant-presentations/

Persuasive Presentations

The art of persuasion is one of the most powerful tools you can have in your presentation toolkit.

The first step to persuading an audience is finding out what motivates them, and then appealing directly to those motivations. 

Persuasive presentations are designed to influence the audience’s beliefs, attitudes, or behaviors, often encouraging them to take a specific action or adopt a new perspective. Here are a few examples:

Community Project Funding: A community leader pitching to local authorities and stakeholders to secure funding for a neighborhood improvement project, using persuasive arguments about community benefits and long-term positive impacts.

Technology Adoption: An IT professional advocating for the adoption of new software within their company, highlighting efficiency gains and competitive advantages to persuade management and colleagues.

Educational Reform: An educator or school administrator presenting to a school board or parent-teacher association, advocating for curriculum changes or new teaching methodologies, using success stories and research findings to persuade the audience of their effectiveness.

Read more on Persuasive Presentations here: https://www.customshow.com/persuasive-presentations/

Sales Presentations

Sales presentations have a unique passion for persuasion, aiming to convert enthusiasm into tangible business outcomes. 

In the sports industry, a sales presentation might involve a sports marketing team presenting a sponsorship proposal to potential corporate partners. 

This type of presentation would typically showcase demographic data on fan bases, engagement statistics, and success stories of previous sponsorships, all aimed at illustrating the potential return on investment for the sponsor. 

In the media & entertainment sector, sales presentations often revolve around pitching new projects or content distribution deals. 

For example, a production company might present a new series concept to streaming platforms or networks. Such a presentation would highlight the project’s creative aspects, like the storyline and talent involved, and market analysis, projected viewership, and alignment with the platform’s brand and audience demographics.

Read more on effective sales presentation tips and ideas: https://www.customshow.com/effective-sales-presentation-tips-ideas/

Informative Presentations

Informative presentations are foundational in public speaking, designed primarily to educate and enlighten the audience on a specific topic. 

These presentations are factual, clear, and often rely on data and research to accurately convey the information. The key is to present the material in an organized manner, typically following a logical structure that starts with an introduction, followed by the body where the main information is presented, and concludes with a summary or conclusion. 

It’s crucial to keep the language clear and straightforward, avoiding jargon that could confuse the audience, and focus on the relevancy and applicability of the information presented.

Examples of informative presentations include a company’s annual report delivered to employees, a lecture on recent scientific findings, or a workshop explaining new software features. 

In each of these instances, the primary goal is to impart knowledge or share information rather than to persuade or inspire action. 

For instance, in an academic setting, a professor might give an informative presentation on the historical impacts of a significant event, focusing on presenting the facts and findings. 

In a business context, a financial analyst might deliver an informative presentation on market trends, providing detailed analysis and statistics to inform strategic decisions. 

The success of these presentations is measured not by the immediate action of the audience but by their enhanced understanding and knowledge of the topic.

Read more on informative presentations here: https://www.customshow.com/informative-presentations/

Instructional Presentations

Instructional presentations are a cornerstone in educational and training settings, aimed at teaching or instructing the audience on a specific process, concept, or skill. 

The primary focus of these presentations is to facilitate learning and understanding. A successful instructional presentation breaks down complex information into digestible, manageable parts, often using a step-by-step approach. 

The presenter acts as a guide, leading the audience through the material with clarity and precision. It’s crucial to engage the audience, ensuring they are not just passive recipients of information but active participants in the learning process. 

This engagement can be achieved through interactive elements, practical demonstrations, and question-and-answer sessions.

For example, in a corporate training session, an expert might deliver an instructional presentation on using a new software tool, walking employees through each feature with live demonstrations and hands-on exercises. 

In an academic context, a professor might give an instructional presentation on a scientific method, using detailed slides, real-world examples, and interactive experiments to enhance understanding. 

Another example could be a fitness trainer conducting an instructional presentation on proper exercise techniques, incorporating demonstrations, and encouraging audience participation to ensure correct form and understanding. 

Each of these scenarios underscores the instructional presentation’s goal: not just to present information, but to foster learning and practical application.

Read more on the four states of Instructional Presentations

Inspirational Presentations

Inspirational presentations help motivate, uplift, and spark positive change in audiences. These presentations often hinge on the power of storytelling, using personal narratives, success stories, and emotional appeals to connect deeply with the audience. 

In sports, for instance, a motivational speech by a renowned athlete can be profoundly impactful. They might share their journey of overcoming adversity, setbacks, and injuries to achieve success, thereby inspiring budding athletes to persevere and strive for excellence. 

The narrative usually highlights themes of resilience, dedication, and the power of a positive mindset, resonating with individuals in both sports and other life areas.

In the media and entertainment industry, inspirational presentations often take the form of keynote speeches at award shows or industry conferences. 

A celebrated filmmaker or actor might share insights about their creative journey, discussing the challenges of the creative process and the importance of artistic integrity and innovation.

These speeches can inspire artists and professionals in the industry to pursue their passions relentlessly and think outside the box. Another example can be a TED Talk by a media mogul discussing the evolution of digital media and its power to enact social change, encouraging listeners to harness media platforms for advocacy and global connectivity. 

In both sports and entertainment, the crux of inspirational presentations lies in stirring emotional responses and motivating audiences toward personal and professional growth.

Read more on Inspirational Presentations: https://www.customshow.com/inspiring-presentations/

Technical Presentations

A technical presentation is a “how-to” demonstration that uses visuals and demonstrations to explain how something works. 

It’s an effective way of communicating complex information to diverse audiences, from internal employees who need to know how the company’s new accounting software works, to potential investors who want details on your latest innovation in robotics technology.

Technical presentations often require significant preparation time because they require you to navigate the intricacies of your topic while making it understandable for others who may not have as much background knowledge as you do. 

A good approach is starting with research: identify key points in your topic area, then organize them into sections based on their relationship with one another (e.g., first we’ll talk about X; then we’ll move on to Y). 

Make sure each section includes some visual aids like graphs or charts if possible, these will help simplify complex information so everyone can follow along easily!

Read more on the technical presentations here: https://www.customshow.com/technical-presentations/

Team and Stakeholder Presentations

A team or stakeholder presentation is a great way to share your ideas with colleagues who are working on similar projects, but it can be challenging to get people excited about new initiatives. 

When you’re presenting in front of your team members, it’s important to consider their interests and needs before diving into the details. 

If you want them on board with your plan, they must understand why this project matters for them, not just for the company as a whole.

Interactive Presentations

Interactive presentations have revolutionized the way information is shared and received, moving beyond traditional one-way communication to a more engaging, two-way dialogue. 

The essence of these presentations lies in their ability to actively involve the audience, turning passive listeners into active participants. 

This engagement is achieved through various means such as real-time polls, Q&A sessions, interactive quizzes, and even augmented reality experiences. 

For instance, in a corporate setting, a manager might use an interactive presentation during a team meeting to gather instant feedback on proposed initiatives using live polling. This not only gauges the team’s opinion but also fosters a sense of involvement and collaboration.

Learn more on interactive presentations here: https://www.customshow.com/interactive-presentation-software-7-great-ideas-great-companies/

Problem-Solution Presentations

Problem-solution presentations are a strategic approach often used to address specific challenges or issues within an organization or in a client-focused setting. 

The structure of these presentations typically involves first identifying and analyzing a problem, and then proposing one or more solutions. 

This format is particularly effective in consulting scenarios, where a consultant might present to a client company facing operational inefficiencies. 

The presentation would detail the identified issues, perhaps through data analysis or market research, and then propose tailored solutions, such as new technologies or process improvements.

In the tech industry, problem-solving presentations are frequently used to pitch new software or tools. A tech company might present to a potential client the challenges of data management and security, and then introduce their software as a solution that enhances data security and efficiency. 

Suggested tools and software for various presentation needs.

In the world of presentations, having the right tool can make all the difference. Whether you’re delivering a sales pitch, an educational lecture, or an inspirational talk, there’s a software solution that can elevate your presentation. 

Here are some of the top tools and software, each suited for different types of presentation needs:

CustomShow: CustomShow stands out for its business-centric approach, focusing on brand-specific presentation needs. It’s ideal for companies looking to maintain brand consistency across all presentations. With its rich multimedia integration and robust analytics, CustomShow is particularly for sales and marketing presentations that need to leave a lasting impact.

Prezi: Known for its non-linear presentation style, Prezi is great for creating dynamic presentation and visually engaging presentations. Its zooming user interface offers a unique way to capture your audience’s attention, making it suitable for persuasive and instructional presentations.

PowerPoint: A classic in the presentation software realm, Microsoft PowerPoint is versatile and user-friendly. It’s a reliable choice for almost any presentation type, from business and educational to inspirational talks, thanks to its wide range of templates and customization options.

Google Slides: For those who value collaboration, Google Slides is a go-to. Being cloud-based, it allows multiple users to work on a presentation simultaneously, making it perfect for team projects and presentations that require frequent updates.

Keynote: For Mac users, Apple’s Keynote is best for its sleek templates and smooth animations. It’s ideal for elegant presentations where design and aesthetics are key.

Read more on: What do you Need to Think About Before Designing the Presentation?

We hope that you now have a better understanding of the different types of presentations and the tools that are available to help you create them. Take a look at how CustomShow could help in your B2B sales situations .

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind? Read more on : What is the Best Way to Deliver Presentations with Authenticity ?

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• Types of presentations

Presentations are used in almost every sphere, be it business presentation, education, or even entertainment. Naturally, there’s no single solution for a presentation. In fact, there’s a lot of things to consider when you choose the types of presentation . While your presentation’s goal certainly matters, there’s also the visuals, the lengths, the type of presentation style and a lot of other features to consider. In other words, that’s a lot to choose from. How to figure out what suits you best among the types of PowerPoint presentation ? Let’s review some of the common ones and you’ll certainly get some fresh ideas!

Type 1: Elevator Pitch

One of the most common types of presentations in business , the elevator pitch is quick, informative, and incredibly versatile. It derives its name from the business world, where sometimes you only have time during the elevator ride to present your idea and persuade your potential investor. The initial type of presentation in business doesn’t actually require slides, since it is basically a speech lasting up to three minutes that explains your idea and its benefits. However, in a broader sense, it is a name used for short presentations up to 10 slides, describing the main points and having minimal visual support, mostly centered around simple infographics or graphs.

Type 2: Informative presentation

This type of presentation is usually a longer one, and naturally it contains a lot of information, since its goal is to inform the audience on a subject. This is probably the most common type of presentation style for college, but it is widely used in business as well, mainly for internal tasks, like explanation of the changes in company’s structure etc. This type of presentation usually features a lot of text and may also include rather complex visuals. So, there’s naturally a risk of being really boring. A good thing to do in this presentation type is to try to make it interactive – ask questions, add some videos and so on.

Type 3: Storytelling

Another great type of presentation in business (or actually any other sphere) is the storytelling presentation type. In essence, it is a presentation built like a story — where your points are illustrated by examples, either from your life or from life in general. This presentation type is usually heavy on text content, but using visuals in support can make for a much better experience. Even the most interesting story might be rather dull when it is too long. Using media may present a great distraction for your audience that would, however, still keep them on track.

Type 4: Visual presentation

This presentation is where the text part gives way to the visuals. Graphs, infographics, videos and pictures, visualization powerpoint — everything that can illustrate your point properly will fit. This type of PowerPoint presentation is probably the most captivating for the audience and certainly the most good looking. To succeed with this presentation, you’ll have to use visuals that would require minimum explanation. To a certain extent, such presentations can actually present themselves with little participation of a speaker. Your task as a presenter here is to guide the audience through your amazing visuals.

Type 5: Roadmap presentation

A rather innovative and mostly a type of presentation in business , the Roadmap is built to show how to get to the objective. For presentation design service an objective is usually presented at the beginning, and the whole presentation basically consists of the milestones that should be achieved on the way to said objective. Among the different types of presentation , this one is really heavy on infographics. What is more, there’s plenty of opportunities here to experiment with unusual slide layouts and the continuity of images on slides, since such presentations tend to follow the “road” structure and use the road imagery in the design.

Type 6: Problem solving presentation

As you have probably guessed, in this presentation your content would be built around a certain problem for which you then design a solving strategy. It is a pretty universal type of presentation since it can be used in pretty much every sphere. What is especially good about this presentation is that you can apply any of the problem-solving techniques to it, which makes you really flexible in terms of structure. What is more, the problem might (and actually should) resonate with the audience, increasing the involvement and interest in what you are talking about.

Type 7: Instructor presentation

This presentation type is quite similar to the informative presentation: there’s lots of content and a lot of text to deliver in your speech. It is a perfect type of presentation for really complex topics that require high levels of understanding from both the audience and the presenter. Instructor presentations usually feature quite a lot of visual support and are longer than the average presentations. While it may be hard to make the presentation as light as for example the elevator pitch or a visual presentation, it is better to reserve this style for the subjects in which both you and your audience are greatly interested. You can also use professional presentation services to help you with it.

Type 8: Text only presentation

At first glance it may seem like a really bad idea, but who said that text can’t look beautiful? Text only presentation allows you to throw away all the unnecessary elements and make the audience focus entirely on your content. Keep in mind that this presentation type doesn’t suggest that you should use walls of text and bore your audience to death. On the contrary, you can conveniently organize your text into bullet points and one-sentence statements that can be a great backbone to your speech.

In conclusion

There’s no shortage of presentation types and creative ideas. Depending on the type of your content and the message that you convey you can choose any of them. But what is more, you can combine them as well, creating a unique and engaging work that would really impress your audience!  We really hope that this article will give you some ideas of where to start with your presentation and what path to choose .

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• Presenting techniques
• 50 tips on how to improve PowerPoint presentations in 2022-2023 [Updated]
• Keynote VS PowerPoint
• Present financial information visually in PowerPoint to drive results

How to create a business plan presentation?

Writing an outline: creating a presentation blueprint

Business case presentation: how to prepare, write, and present

18 Types of Diagrams in PowerPoint: Which is the Right Chart Type for Your Presentation?

Presenting data is one of the most common content types in presentations. Speakers are often faced with the task of presenting their data in a way that directs the audience’s attention to the key messages.

Today, we will show you 18 chart types with examples of their usage. This way, you can find the right diagram for your presentation purposes.

Storytelling & Data Visualization

Speakers should focus on telling a story with data. Storytelling is one of the most effective means of connecting with the audience and capturing their attention. Why? Because stories generate emotions and allow you to better reach your audience.

Presenting raw data without proper preparation will inevitably lead to losing the audience’s interest . The audience will unconsciously begin to orient themselves in the presented data series and interpret it, which consumes a significant portion of their concentration.

The challenge is to integrate complex and dry numbers into the narrative in a way that the audience can follow the argumentation. The key to success lies in communicating through targeted data visualizations.

The most well-known and popular form of data visualization is the diagram . The use of diagrams in PowerPoint presentations is practical due to the convenient integration of PowerPoint with Excel functions .

However, it is important to always consider the message that the presented data is intended to convey and the type of data involved. Not every diagram is suitable for every dataset.

• Is it relative or absolute numbers?
• How many dimensions do I want to represent?
• Am I presenting compositions or developments?

These are just a few examples of the questions you should ask yourself before choosing a diagram for your presentation.

The 18 most important types of diagrams in PowerPoint

We have summarized the most well-known chart types, along with their advantages, applications, and limitations .

Now, let’s explore these diagram types and find the one that best suits your data and goals, allowing you to create a clear and compelling presentation.

1. Column Chart

The bar chart is the most commonly used and simplest type of diagram. By representing data through the varying heights of the bars, you can visually illustrate data and its differences.

The strengths of the bar chart type lie in depicting fluctuations over a period of time or comparing different subjects of investigation.

For example : Revenues of different departments per year.

Feel free to use professionally designed slide templates for bar charts from PresentationLoad!

2. Bar Chart

The bar chart is nothing more than a rotated version of the column chart . Like the column chart, the bar chart represents data and their differences through the distribution of bar sizes.

The major advantage of this chart type is that the horizontal orientation of the bars allows for the use of longer labels, such as survey questions.

Example: This chart type is excellent for representing rankings.

For tips on designing an appealing bar chart , you can refer to the article “ Bar Charts .”

3. Stacked Column Chart

The stacked chart (also known as a cumulative or stacked chart) is a chart type that can represent the individual components of a composite whole. This chart type is suitable when comparing the composition of something over different time periods or with a different composition.

Example: Composition of cost components over a period of time.

Feel free to use professionally designed slide templates for stacked charts from PresentationLoad!

4. Line Chart

The line chart is used for comparing and representing temporal trends . The overlapping lines can be directly compared, making it easy to visualize developments and trends .

Example: Stock prices.

Feel free to use professionally designed slide templates for line charts from PresentationLoad!

5. Area Chart

The area chart is a modified form of the line chart . In this chart, the area between two lines or between the line and the X-axis is filled with color.

This allows for highlighting the relative relationship between two quantities graphically. This type of representation is particularly useful for visualizing operational and strategic gaps.

Example: Gap analysis.

Feel free to use professionally designed slide templates for area charts from PresentationLoad!

6. Pie Chart

Pie and donut charts represent compositions of a whole as slices of a pie. The major strength of these charts is visualizing relative proportions.

Example: However, pie charts are not suitable for representing temporal sequences.

Feel free to use professionally designed slide templates for pie charts from PresentationLoad!

7. Combination Chart

Combination charts are a combination of two different chart types. They are excellent for presenting the relationship between two data series with different scales. The most common variant is the combination of bar and line charts.

Example: Revenue (in millions) and number of employees (up to 100).

Feel free to use professionally designed slide templates for combination charts from PresentationLoad!

8. Radar Chart

The spider chart, also known as a star or radar chart, is particularly useful for displaying the development or characteristics of predefined criteria . Each category has its own axis, with the zero point located at the center.

Example: Comparing two companies based on predefined criteria (including benchmarking).

Feel free to use professionally designed slide templates for spider charts from PresentationLoad!

9. Portfolio Diagram

The bubble chart, also known as a portfolio chart, stands out with its three dimensions. The X and Y axes represent the measurement of a variable defined for each axis. This creates an accurate position of the bubble within the coordinate system. Additionally, the size of the bubble represents a third dimension.

Example : BCG matrix (depicting market growth, relative market share, and revenue).

Feel free to use professionally designed slide templates for bubble charts from PresentationLoad!

10. Waterfall Chart

The waterfall chart is a special form of the bar chart. It shows an initial value that is increased or decreased by additional values . Finally, the end value is depicted.

Example: Breaking down total costs into individual costs.

Feel free to use professionally designed slide templates for waterfall charts from PresentationLoad!

11. Bubble Chart

A bubble chart is used in data visualization to represent relationships between three or more variables . The purpose of a bubble chart is to visualize complex datasets in a simple and easily understandable way.

In a bubble chart, data points are represented as circles (bubbles), where the position of the bubbles on the X and Y axes represents the two main variables. The size of the bubbles represents a third variable, and in some cases, the color of the bubbles can be used to represent a fourth variable.

Companies use bubble charts to illustrate relationships between various financial data, such as in strategic management when visualizing BCG matrices.

Example: Creating a market share overview where revenue and product quantity are represented on the X and Y axes, and the respective market share is indicated by the different sizes of the bubbles.

12. Scatter Diagram

A scatter plot is used to represent the relationship between two continuous variables. The purpose of a scatter plot is to visualize the c orrelation or pattern between these variables in a simple and easily understandable way . If there are dependencies between the two variables, patterns or structures such as linear or quadratic relationships can be observed, revealing average values, trends/developments, or concentrations.

In a scatter plot, data points are represented as dots or symbols, where the position of the points on the X and Y axes represents the two variables. The points are plotted independently, and their distribution in the chart shows the relationship between the variables.

Example: Examining the relationship between age and income.

Feel free to use professionally designed slide templates for scatter plots from PresentationLoad!

13. Sales Funnel

A funnel chart is used to represent the different stages of a process or sales pipeline . The shape of the funnel is crucial in the visualization. The first stage of the process is represented by the wider end, and the narrower end represents the final stage. The size of the sections within the funnel represents the number of items or data points in each stage of the process. The decreasing width of the funnel represents the decreasing magnitude of items transitioning from one stage to the next.

The purpose of a funnel chart is to visualize the number of items or data points going through the different stages of a process in a simple and easily understandable way. Funnel charts are often used to identify and analyze bottlenecks or weaknesses in a process.

Example: Analyzing a sales pipeline.

Feel free to use professionally designed slide templates for funnel charts from PresentationLoad!

14. Pyramid Chart

Pyramid charts are primarily used to represent demographic information in an easily understandable way. The chart depicts a vertically oriented, two-dimensional histogram.

Example: Visualizing the age structure and gender distribution of a population.

Feel free to use professionally designed slide templates for pyramid charts from PresentationLoad!

15. Gantt Chart

A Gantt chart is used to visually represent the activities of a project in a time-oriented table format. The structure of the chart allows for listing all project-related activities and their duration. This is displayed in the form of a bar that indicates both the start and end points of a time-based activity.

The chart provides an overview of how much time is required for each activity and when it will be completed, allowing project managers to have better control over the project timeline. It enables them to identify areas where the project is successful or not, thereby optimizing process flows through appropriate interventions.

Example: Presentation and management of a construction project.

Feel free to use professionally designed slide templates for Gantt charts from PresentationLoad!

16. Venn Diagram

Venn diagrams, using two, three, or more circles, are a practical method for illustrating overlapping or interconnected relationships. They provide a visual representation of the relationships and dependencies within a complex set of elements.

Venn diagrams can be a valuable tool for capturing the entirety of complex situations and understanding the relationships between elements. For more information, feel free to check out our blog post on “ Venn Diagrams “.

Example: Analyzing the similarities and differences between different customer segments in a company.

Feel free to use professionally designed slide templates for Venn diagrams from PresentationLoad!

17. Process Diagram (for example Flowchart)

Process diagrams, such as flowcharts, are excellent for presenting processes and workflows in a clear and organized manner. They can represent both general concepts and specific relationships, making them a valuable tool for any company looking to showcase their business processes and workflows to stakeholders. Algorithms, workflows, and processes can be translated into flowcharts, facilitating analysis, documentation, and management of programs and workspaces.

Flowcharts are widely used and established in sectors such as business, finance, IT, and data processing, thanks to their effective visual representation.

Example: Illustrating and analyzing a customer service process in a company.

For more information, feel free to check out our blog post on “ Flowcharts “.

Feel free to use professionally designed slide templates for flowcharts from PresentationLoad!

18. Organizational Chart

An organizational chart is a chart typed used to structure and organize a company or project , allowing for the clear representation of hierarchies. There are various types of organizational charts to choose from, including the single-line system, multiple-line system, matrix organization, and staff line representation.

The typica l single-line system emphasizes clear responsibilities and a streamlined structure, while the multiple-line system shortens information pathways and contributes to specialization within individual instances.

Example: Presenting a product range or service offering in a clear and organized manner.

For more information, feel free to check out our blog post on “ Organizational Charts “.

Feel free to use professionally designed slide templates for organizational charts from PresentationLoad!

Conclusion: Finding the right chart types for your purposes

In conclusion, you can find the right type of diagram for your purposes by referring to our 18 chart types and determining which one best suits your needs. With the appropriate diagram, you can visualize content much more easily and quickly, making it understandable for your audience.

If you have any questions regarding the article, feel free to contact us via email at [email protected] . We are here to assist you!

If you’re looking for visually supportive and professionally designed slide templates , be sure to check out our shop. We have a wide range of slides available for download on various (business) topics. Visit our shop today! ► Go to Shop

You may also be interested in the following articles:

• Create a Flowchart in PowerPoint
• Create a Venn Diagram
• Create an Organizational Chart
• 8 Tips for better Bar Chart in PowerPoint
• Present Numbers and Tables in an Engaging Way

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