sample personal essay for mba admission

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Mba personal statement examples.

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MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

• Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
• Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
• Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
• Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
• Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
• Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
• Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

Read MBA Personal Statement Examples

Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

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BONUS: You'll also receive a free copy of our popular guide,  5 Fatal Flaws To Avoid in Your MBA Applications Essays.

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20 Great MBA Application Essay Samples (With Links)

Want to ace your MBA application? A stellar essay can be your golden ticket.

With elite business schools like Harvard and Stanford boasting acceptance rates as low as 10% and 6% respectively, every aspect of your application counts. While GPA and GMAT scores matter, your essay can be a game-changer. Recognizing its weight, we’ve gathered top-notch MBA essay samples, endorsed by admission committees from premier institutions. Dive in and let’s craft that standout application!

What is an MBA Application Essay?

An MBA application essay is a detailed write-up about your personal and professional goals and aspirations. It also explains how the MBA program will help you attain your objectives for the future. Your essay is your one shot to convince the admission committee to consider you for the initial interview.

What Admission Committee Look for in an MBA Essay?

• Academic ability
• Impressive work experience
• Career Course
• Authenticity of goals
• Competencies, leadership , dedication, challenges, and growth
• The right reason for pursuing an MBA
• Your compatibility with the culture in which the program is being offered

If you want to learn more, here is the complete guide on how admission committees process MBA applications.

20 Great MBA Applications Essays Samples

Now you have known that what makes a great MBA admission essay, the next step is to write one for yourself. Before writing, check out this list of expert-vetted MBA application essays that secured admissions to top-rated business schools in the world. Admission consultants have shared these samples and they can be helpful if you read and analyze them carefully. If you’re completely unsure about how to get started, there are also custom essay writing services that can help you structure your essay with the help of professional editors.

Sample 1: Leadership-focused MBA application essay

This sample is particularly focused on leadership traits. If your essay is about explaining your leadership quality experience, this sample is right up your alley. The best thing about the essay is that it is written in a simple, engaging, and humorous style. It defines a great experience in a very conversational style.

Sample 2: Self-focused MBA application essay 

If you are asked to write about your strengths, weaknesses, aims, and goals in your application essay, this sample will help you. The applicant who wrote this got accepted to the INSEAD business school. It doesn’t merely describe her strengths and weaknesses, but it presents a complete picture of herself as a person. It highlighted the events and incidents that shaped her personality.

Sample 3: Life-hardships-focused MBA application essay

If you want to explain your life’s hardships and the events that turned you into an ambitious person, this sample is for you. In this application essay, the candidate has defined three phases of his life and how he survived through each adversity. He beautifully explained why the MBA program is important to his future.

Sample 4: Continuous growth and learning-focused MBA application essay

This essay was submitted to Harvard Business School. The best thing about this piece is that the writer has explained her learning and professional development journey in a very sequential and engaging manner, which is truly admirable. A useful thing to remember about the MBA essays included in this list is that you can merge them into a single printable and perfectly formatted file with Sodapdf or another PDF editor. Having all of them stored in a single PDF is going to be quite helpful when it’s time to write your piece. But guess what? There are more examples to explore below, so let’s keep going…

Sample 5: Best MBA application essay for low scorers

Have a low GPA? What would you write about academics in an MBA essay to convince the admission committee? Do not overthink! MBA essay is not all about high achievements and sterling background. It is also an opportunity to atone for your past mistakes. This MBA essay was written by a student who obtained very low academic grades, yet got admitted to her desired business school. Her turning point? A powerful application essay.

Sample 6: A guitarist’s application essay for the MBA program

Suppose you are ambitious in a skill or profession that has nothing to do with the MBA program, yet you need the degree for certain reasons. How would you showcase that irrelevant skill in your MBA application essay? This sample essay will show how you how. A guitarist who got selected for the MBA program wrote this one. The applicant has intelligently defined his passion for guitar as a way of developing discipline, determination, leadership, and success. He explained how his passion affected his academics and how the guitar helped him cope with the challenges.

Sample 7: An engineer’s essay for MBA application

If you come from a technical or engineering background and have the ambition to pursue an MBA degree to boost your engineering career, this sample essay will help pave the way for you. This essay was submitted by a mechanical engineer to Harvard Business School. The writer explained how his engineering experience motivated him to pursue an MBA and how the program is important to his long-term goals.

Sample 8: Harvard Business School MBA essay

This essay was written by a candidate who got accepted to Harvard Business School. Check it out to know what the prestigious academic institution looks for in your essay.

Sample 9: Wharton Business School MBA essay

This essay has been honored as one of the best MBA essays ever received by the Wharton Business School in Pennsylvania. Check out the structure, organization, and flow, and adapt the same to your essay.

Sample 10: Columbia Business School MBA essay

The Columbia Business School’s admission committee shared this MBA essay. They explained why the applicant who wrote this was instantly accepted to the program and why they appreciated its content.

Sample 11: Stanford Graduate School of Business MBA essay

This essay was written by a candidate who got accepted to Stanford Business School for an MBA. If you are aiming to get your MBA at Stanford, this sample will give you a deep understanding of what convinces the esteemed school’s admission committee to accept applicants into their fold.

Sample 12: University of California Business School MBA essay

This sample was taken from a pool of successful MBA application essays submitted to the University of California business school. Read it carefully and analyze its structure, words, and substance before you compose your own fantastic MBA essay.

Sample 13: University of OXFORD business school MBA essay

If Oxford Business School is your target destiny for earning your MBA, then check out this outstanding application essay. The person who wrote it managed to grab the admission committee member’s attention.

Sample 14: London Business School MBA essay

This essay was written by a candidate who got accepted to the London Business School. The school’s admission consultant shared this sample as a reference to other MBA aspirants. This piece will specifically help you understand the tone, writing style, formatting, and overall flow of the MBA application essay that meets the school’s standards.

Sample 15: A goal-oriented MBA application essay

Sometimes the MBA admission portal may demand an essay specifically focused on your future goals. In such a case, you must be very sure about yourself and must convey your goals and future directions based on your experiences and planning. Check out this sample to get an idea of how a successful candidate writes about personal goals.

Sample 16: Executive MBA essay

This successful MBA application essay was submitted to the MIT Sloan Executive MBA Program. EMBA essay requires you to show strong potential, impact, leadership, and the ultimate need for the program. Read this essay if EMBA is on your horizon.

Sample 17: MBA video essay

Many business schools are turning to video-based essays for MBA applications. A video-based essay is a better option to express yourself directly to the admission committee. A successful candidate for the Kellogg School of Management submitted this sample. Listen to the video and appreciate how beautifully the applicant has explained his journey from beginning to end. Want to learn more about video MBA essays? Here is a complete guide.

Sample 18: Short-answer-based MBA application essay

Some business schools require candidates to respond to short questions to get insights into their personalities and suitability for the MBA program. More or less, most of the questions revolve around the same theme. The key to success is to grasp the intention of the admission committee behind the questions and to stick to your identity . These successful answers submitted to the Tepper School of Business will help you in formulating your answers.

Sample 19: MIT Sloan School of Management

This essay was submitted by a successful candidate for the MIT Sloan School of Management MBA program. See how this applicant smartly answered the essay questions.

Sample 20:  Michigan Ross School of Business MBA program

The Michigan Ross Business School asks a diverse range of questions from candidates to analyze their competencies from multiple perspectives. If Michigan Ross is where you intend to get your MBA, this essay submitted by a candidate who got admitted to the school’s MBA program will help keep you on track.

What Should be Included in the MBA Application Essay?

• Your background: What shaped you into what you are now? Including ethnicity, obstacles, and struggles.
• Self-reflection: Your values, characteristics, strengths, and weaknesses.
• Your goals : How do you envision your future?
• Aspirations: Why MBA is important to you and how this program will help you in shaping your future?
• Justification: If you have low academic grades, explain the reasons you did not do well and what you learned from it.
• Experience and achievements: What have you achieved so far?

These are the significant components of an MBA essay. Just adjust the sequence, play with words, and come up with a persuasive yet realistic picture of yourself.

What Makes a Great MBA Application Essay?

• Be school-specific. Explain why you are passionate about the MBA program of the school to which you’re applying.
• Avoid edition. Write simply and engagingly. Let the reader read a meaningful story about you.
• Make it 100% typo-free. Grammatical errors and typos will ruin your essay. Apply standard essay format and structure guidelines , scan your piece several times for errors, get it reviewed by an expert, and present a very professional piece to the admission committee.
• Be original. Do not copy-paste from any source. Strictly follow plagiarism guidelines.
• Write an overwhelming introduction to urge the reader to keep reading and conclude your essay with a strong declaration.
• Be authentic. Write what you are, not what the committee wants to read.
• Be concise, as many schools impose a limit on the essay word count .

Do you want more tips? Here is a complete guide to writing a compelling MBA application essay.

The application essay is a core part of the admission process in the increasingly competitive MBA program. If you do not want to miss the chance of getting selected, you need to know what will make your essay stand out . The expert-vetted list of MBA application essay samples we cited here worked for the top business schools. Learn them by heart, and who knows, it may work for you too. Put your other activities aside, read and analyze the list carefully, and start writing your MBA essay to land in your dream business school.

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10 MBA Personal Statement Examples: How To Write An Application Essay That Will Impress Ivy League Business School Admissions Committees. {Tips + Samples}

Figuring out what to include in your mba personal statement can be tough. but you can write an impressive mba essay if you read successful goal statements that have followed the correct format..

In this article, Dorian Martins guides business school applicants on:

• how to write an MBA application essay,
• what to include in an MBA Personal Statement
• and what essay format to follow.

Each point features MBA essay examples that impressed the admissions committees of various business schools. 

Ready to learn how to write an MBA personal statement?

This resource starts with a definition of an MBA personal statement.

An MBA personal statement is the gateway to your goal. In some schools, it is referred to as a  goal statement or a statement of purpose. It is a document that convinces members of an admission committee of your suitability as a candidate in a Department of Business Administration and therefore able to pursue your MBA or Related MBA dual degree .

A poorly written MBA essay will only make the ad coms reject you. The first step in writing the personal statement for business school, would be discovering what to include in the personal statement and what the professors expect your MBA essay to say.

Here’s a tip from an expert:

Without further ado, let’s dive into the nitty gritty of writing a kickass personal statement for your MBA application.

Conduct A Research On the Business School and the MBA Program 

Why this program? What motivated you to apply to this business school?

To explain why you are a good fit , you need to do a great deal of research.

Every Business School is different in one way or another. They have unique missions, values, and goals. Understanding that will help you hit the sweet spot.

You need to reason the motivation behind your application. Self-reflection is one part of it. The other one is research.

Doing research is the foundation for good writing . It is the first step to take in learning how to write an MBA personal statement.

You need to find out what these schools seek in candidates. Also, get acquainted with the goals of their programs.

Typically, students apply to 2-3 schools the least. Cover every school and program you will apply for.

When you know their goals, you can detail how you can contribute. That’s what schools want. They want to see how you fit in the picture.

Get to know more about the school culture. It would help in your MBA personal statement. Use that information to show that you belong there.

Here’s an example of what good research can do. This essay is packed with Harvard-specific information.

Conducting Research

But how do you approach the research? You’re probably wondering. Listed below are some research suggestions that will help you use the right MBA essay format:

• Reach out to department heads for insights
• Check out the school’s website
• Find about events conducted by Business Schools
• Look into previous or current students’ profiles
• Get in touch with current or previous MBA students
• Learn about special opportunities that a school offers (entrepreneurship training, startup funding, great summer job options, etc.)
• Head to the school’s online communities such as forums and social media groups

It can help if you outline specifics for each program. Create bullet points that you find useful. This can be your preparation for writing.

Look at the bigger picture rather than the numbers. Remember that you don’t need to reflect every virtue they want. This is just for inspiration.

The research can help you see yourself as an asset. It can bring you closer to the school you desire. Thus, you’ll feel more confident when you start writing.

Focus on Specific Question when writing your MBA Personal Statement. 

The most beautiful MBA personal statement can be worthless if it’s not specific. The admission committee needs an answer, not an autobiography .

Make sure that you address the question at hand in your MBA application essay.  Don’t waste space and time on non-related information.

The need to present yourself in the best light can do damage. It can get you to take the wrong path.

Sample A MBA Personal Statement

This Sample MBA Personal Statement by written Sandra Onah does a good job of this.

The information on in your statement of purpose must focus on the specific question you intend to answer.Yes, it ‘s important to write about your strengths and positive experiences. But even then, your essay must be focused on the theme and question you intend to explore. If an information isn’t related to the lead question you intend to answer, skip it.

Resist the urge to ramble. You have a limited word count. Use it wisely.

Sample B MBA Personal Statement

Take a look at another MBA Essay example. The student jumps straight to the point. That’s how it should be done.

Writing an MBA personal statement can seem easy at the start, but the truth is, the introduction is where you hook the readers. The point where students tend to break away is the introduction. They have the need to set the tone. However, it’s better to start strong with a suitable topic.

You don’t need an elaborate introduction. Begin with specifics right away. The less irrelevant information you include, there’ll be more room for examples.

To ensure that you aren’t beating around the bush, ask yourself this:

Is this sentence relevant?

Repeat this question for every sentence you write. If the answer is no, delete it.

Pay attention to lengthy sentences. They often consist of excess words or information. You can use a proofreading and editing tool  that will point them out.

Be Yourself in your MBA Personal Statement.

Show what makes you unique. Don’t just aim to tick all the boxes.

There will be hundreds of others who will try to fit in. They’ll list everything that the school wants.

But there’s nothing special there. Nothing that will make them stand out.

Don’t write what the committee wants to hear. That is a mistake. There’s no original value in trying to mimic them.

Schools want character. They want unique personalities that can add to the diversity.

Innovators and entrepreneurs are always considered to be different. People that can be noticed in the crowd are the leaders.

Give your MBA personal statement something special by showing who you are. Don’t be scared to open up and break the mold.

Your experiences and life path can ensure originality. Put the focus on that.

No one else has had the same life as you. There lies your advantage. Think about what makes you non-traditional.

Do you want an example? This is an sample MBA personal statement from a student applying to Stanford. The story he shared is memorable and different.

You can also show your vulnerabilities or express your humor. Don’t hide your humanity.

Think about how your experience ties to the MBA program. What made you go in this direction?

Show who you are and you won’t risk blending in. You don’t need to be driven by world peace. The only thing you need is to be yourself.

Write about Your Passions in your MBA Statement of Purpose.

“You have to be burning with an idea, or a problem, or a wrong that you want to right. If you’re not passionate enough from the start, you’ll never stick it out.”

― Steve Jobs .

Show the business school admissions committee that you can stick it out. Tell them how passionate you are.

Passion tends to ignite us. It can light that fire within you and fill you with inspiration. Use your passion to create a compelling MBA personal statement.

People without passions are usually people without enthusiasm. No Business School wants that. They aim to shape future leaders – and future leaders need to be driven.

If you opted for an MBA program, you probably have a business goal. What do you want to accomplish?

Do you see yourself as a startup owner? Do you want to run a sustainable business? Tell the admission committee where your interests lie.

Mrs. Amaka F. Onyeabor does this very well, Not only does she show that she’s a good business leader, she uses storytelling to demonstrate her passion for her field of study.

Here’s how she made the most of this MFA Essay format:

By applying to a business school, you are pursuing your dream. Which only shows that you are a person of action. You dare to take charge of your circumstances.

Writing about what excites you will make the essay more impressionable. Passion can give your MBA essay some power.

However, you need to find the right question that can handle this topic. For example, “Introduce yourself.”

Sample C MBA Personal Statement

Here’s a sample MBA personal statement and how you can introduce yourself through your passion:

Learn from this example how to approach the topic. You want to go back to the roots. Explain what planted the seed that grew into this devotion.

The origin of passion is always thrilling to read about. It helps the readers understand your aspirations better. What’s more, it helps them see potential in you to write just the perfect MBA essay.

Tell Your Story, Not Your Resume.

Every piece of the admission puzzle has its role. What you wrote in the resume and cover letter  is behind you. You can’t retell the same information over and over again.

Now, it is time to focus on your story.

Forget about methodology and chronology. It’s time to get personal.

The purpose of the essay is to get to know the candidates. Praising your GPA and listing your work experience won’t help. You need to make the essay captivating.

Take on the role of a storyteller and draw the readers in. This is your chance to let your personality shine through.

Use vivid language and descriptions. Illustrate situations and emotions that were present at the time. Bring your story to life.

Here’s another sample MBA personal statement that shows the impact of storytelling. This MBA letter of intent or application essay captures your attention with the very first sentence. It takes you on a journey.

To prepare yourself, read some books for inspiration. Observe how good storytellers do it. Read articles on how to write an MBA essay. You could even read previous samples of MBA personal statement to draw inspiration on how to write yours.

The success stories of entrepreneurs  can stimulate your ideas. You can learn from their story and their writing style.

Here are a few more methods for telling a story effectively:

• Choose a central message or the moral of the story.
• Progress the story towards central moral.
• Build compelling plots on obstacles and conflict.
• Stick to the clear structure: introduction, action, climax, and resolution.
• Don’t’ complicate it. Eliminate unnecessary backstory.
• Use your own voice and writing style.

Your MBA Statement Of Purpose Must Reflect Your Leadership Qualities

Leaders build companies from the ground up. Leaders inspire people. They take proper actions in the present for a better future.

Business schools want leaders. Show them that you are one.

But stating “I am a leader” won’t do. Nor will the statement “I want to be a successful leader” help. Your MBA statement of purpose needs to show that you have what it takes.

Give insight into your motivations, capabilities, and strengths. Emphasize experiences that present you as a proactive person. When was the time when you took charge?

Don’t stress if you can’t spot such an experience right away. Think harder.

You don’t need to be the team captain to prove your leadership skills. They can be seen in many ordinary situations.

Let’s say that you organized painting the benches in your neighborhood.

You gathered people together and led them to a set goal. You made a change in your community. This portrays you as a leader.

Leadership can be found everywhere. Just closely look at what you’ve done. Where can your progressiveness be noticed?

Observe the following sample MBA personal statement. It’s a story of a boy, a dream, and an action. A simple story that demonstrates leadership.

The whole essay doesn’t need to revolve around leadership. Slip in an example that hints at your proactive capabilities. You can do this in any type of essay question.

Your MBA Personal Statement Should Back Up Claims with Examples.

Are you ready to rock that university term ? Prove it. Better yet, show that you are ready through examples.

There’s nothing like examples to illustrate the point. The claims can seem empty if you can’t prove them.

Back up your statements with real-life examples. Use plenty of them.

If you want a winning essay, you can’t go around specific anecdotes. Broad summaries can never make an impact like details do.

Your character, the best traits, and work ethic are best seen in different situations.

Do you know what’s best about examples? You can lift yourself up without bragging.

Don’t say that you are resourceful. Tell a story that proves it. Share how you started Business A or freelancing or volunteering. How did your experience sharpen yor business acumen?

Don’t list your best traits. Share stories that put them in focus.

Real-life examples are interesting and edifying. They won’t be interpreted as personal praise.

Pay attention to the sample MBA personal statement you are about to see. It shows how examples make the essay more vivid.

Instead of listing what he/she learned, the student told a story. This made the essay more fun to read. Moreover, it still answered the question perfectly.

Stories and examples are more memorable. They stick into the readers’ minds. General statements don’t have that effect.

Whatever question you have, supply the answer with examples. There is always something in your life that you can use.

What’s more, examples show that you memorize your lessons. You take notice of what happens to you. Present yourself as the person who values what life teaches you.

Wrap Up On MBA Personal Statement Examples

You Got This!

Turn the MBA application essay into your golden ticket for the interview. This piece of writing will help the committee understand who you are. Therefore, approach it with care.

Take your time. Do your research. Reflect on your uniqueness.

Resist the temptation to be under a lot of pressure. Especially if you don’t know how or where to start.

The question that puzzles many is: How do you write an MBA personal statement that stands outs?

Now you have your answer.

“Let’s get it over it” attitude won’t get you far. You need patience. You need to take a deep look inside yourself.

For starters, let go of the pressure. Simply focus on the question. That’s the only thing you should think about right now.

Now, sit at your desk, turn on the computer, and get to work. Embrace your authenticity and remember: you are worthy.

I hope this article guide on how to write an MBA application essay was helpful. You might want to learn how to write an MFA Personal Statement too.

Dorian Martin is a writer, editor, and proofreader. He studied computer science and continued to develop his knowledge in the fields of academic writing and content writing. Currently, Dorian works as a senior writer at a thesis writing service GetGoodGrade and educational expert at digital marketing conferences. Along with all of that, Dorian runs his personal blog.

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted April 4, 2024

Featuring Alice S. , John K. , and Matt K.

How to Get into a Top 10 MBA Program

Wednesday, april 10.

11:00 PM UTC · 60 minutes

Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

• Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

• Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

• Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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[2024] 8 MBA Personal Statement Examples from Top Programs

by Talha Omer, MBA, M.Eng., Harvard & Cornell Grad

In mba | personal statement samples by field.

If you are applying to an MBA program, you must be searching for examples of successful MBA personal statements and essays. In this article, I will share some outstanding essay examples of applicants  admitted to some of the best business schoo ls  in the world . 

I recommend you thoroughly look at these samples because you will gain a lot from them.

I will delve further and explain what makes an excellent MBA essay. I will also give you some insights into what makes these sample personal statements so effective. 

What’s more? I will keep adding more real samples to this article so that you can look at the most recent trends in admissions preferences. 

In this Article

Example 1: The Wharton School of the University of Pennsylvania

Example 2: w. p. carey school of business – arizona state university, example 3: duke’s fuqua school of business, example 4: harvard business school, example 5: schulich school of business, york university, example 6: mccombs school of business – the university of texas at austin, example 7: columbia business school, example 8: rotman school of management, university of toronto, why do mba programs require a personal statement, does every mba program require a personal statement, what if i have something more to share, a true narrative, be different, clear goals, know the boundaries of the topic, first make a brag sheet, key takeaways, personal statement examples.

Instructions: What do you hope to gain professionally from the Wharton MBA? (500 words)

It’s often a scary proposition to garner the courage to stand up and ask ‘why’ when you’re not sure whether your voice will give away the inherent nervousness you’re feeling. However, I often found myself doing just that in almost every single class during my time at university. Somewhere along the way, I was the only one volunteering for an additional assignment or opportunity that allowed me to further develop and refine my skillset. Where others said no, it was easy for me to say yes since I knew that knowledge and learning were more important to me than the opinions of others. The criticism and judgement really didn’t matter because I had given myself the permission to fail, and more importantly, to accept failure as a necessary element for me to grow.

Perhaps it all began with a paradigm shift that suggested that rather than lounge around and do the bare minimum during those 4 years at university, I would take conscious responsibility for my development and consider my undergrad as a playground for what I would subsequently offer to the world. I knew I wasn’t going to be the smartest, the best looking, or the most talented person in the world, but I was willing to be the most hard-working. This relentlessness and discipline helped me move from a persistent back-bencher with a 2.3 CGPA to one of the top students in my university, and perhaps it was the same commitment that led me to turn down the opportunity to complete an MBA from the same institution at the time as I knew that I had outgrown the rides that were on offer. There was a bigger contribution that I could make, and I would have to find a bigger playground when the time was right.

Through applying to Wharton, I am building on the commitment I made years earlier. My fascination with Wharton began in 2015 when I first took Professor Fader’s online class called Customer Analytics. Since that first encounter, 10 out of the 30 courses that I’ve completed are affiliated with Wharton in one way or another. From Professor Richard Shell’s insights on success to Professor Karen Reivich’s lectures on resilience, there was always something for me to learn from and grow as an individual. Through becoming a part of Wharton, I want to complement these prior experiences with a more integrated and in-depth curriculum to better understand the intricacies of the business world. 

My application to Wharton is not driven by what propositions await me at the end of two years, but by what I can hope to accomplish during this time that would help make these years last a lifetime. My application is driven by the global impact I can make, and more importantly, the person that I can become in the process. To conclude, I aspire like to leave Wharton not with just a degree, but with the skillset, guidance, and attitude to face whatever life throws at me.

Back to Table of Contents

Instructions for Part 1:  Describe your career path both immediately upon graduation, and five years post MBA.   How will the W. P. Carey MBA help you accomplish these goals? (500 words)

In the short term, post-MBA, I would seek employment at a startup like XX, whereby I would assist the organization in effectively executing its business strategy and, in the process, understand the dynamics of such organizations. Then, five years down the lane, I aim to set up my strategic consulting firm to reform organizations ranging from Non-Governmental Organizations to Manufacturing concerns to Technology companies.

My educational background has equipped me with extensive quantitative knowledge and technical experience around different business themes. I’ve focused most of my studies on business analytics, strategic & financial planning, and organizational controls. This was further honed during my professional career of working in Business Advisory to Leading Sales Operations. While I developed a strong skillset in analytical, financial, negotiation & interpersonal skills, I plan on expanding my problem-solving skills and embedding these skills into business operations. I then plan on extending my expertise across the non-governmental sector and then into different countries. However, first I need to curate my leadership skills and polish my skillset of problem-solving and strategic decision-making through an MBA degree from W.P.Carey.

At W.P. Carey, I want to train myself in case-based approaches and to problem-solve to become adept at breaking down complex problems into smaller workable solutions. Taking courses such as “Decision-making with Data Analytics”, I would be able to hone my analytical skills further and develop the right-thinking process to efficiently and effectively decipher data and glean meaningful information. In addition, I will utilize my honed knowledge to benefit my clients and my business venture through performance management, proposal evaluations, cost-benefit analyses, etc. Further, by taking the “Marketing Management” course, I will equip myself with proper data-based arguments to refute the assertion of marketing not being a valuable activity and delve into the theoretical foundations of fundamental marketing concepts.

Outside the classroom, through W. P. Carey’s “Executive Connections”, I would be able to develop skills to deal with business issues in the real world and assist startups in setting a concrete strategic direction and experience first-hand how successful leaders function. Furthermore, I have worked with many organizations, developed and executed strategic plans, business processes, and policies, and managed on-ground activities. At W.P.Carey, I would like to continue myself at a much larger scale by playing an active role in academic and professional clubs like “BIMA (Business Information Management Association)”, “Consulting Club” and Net Impact. Lastly, I would like to leverage W.P.Carey’s well-knit alumni network and would love to collaborate closely with W.P.Carey’s Career Services to network with its notable alums and learn from their experiences. I also idealize using Career Services’ Resources and coaching further to facilitate my people skills via their Career Leadership courses.

Thus, to sum up, owing to my aspirations and professional expertise in global business, I am confident of making full use of vibrant opportunities at W.P Carey’s MBA degree and converting it into an ideal segue for my future career aspirations.

Instructions for Part 2: Based on your unique personal and professional experiences, what specific contributions do you plan to make both in and outside of the classroom while a member of the Arizona State University’s learning community? (500 words)

Our experiences are what shape us into who we are. Having limited opportunities, I was fortunate enough to obtain an excellent education and work at some of the top organizations in the country. An MBA at Arizona State University would help me grow personally and professionally and allow me to contribute to the growth of my peers through various student clubs and team engagements.

While researching Arizona State University, I realized that one of the program’s pillars is Leadership Development. I consider myself to be a passionate, fierce and innovative leader. In this respect, I can share my experience leading a department (at my current employer, a market-leading frozen food manufacturer) where I developed and executed a complete plan for implementing the sales management system (ERP). The project resulted in an increase in process efficiencies by 30%. Implementing the Freezer Management process with barcode tagging enabled us to recover two hundred and fifty freezers lost over the past two years, saving the company USD 12.5 million in CAPEX.

Having worked with multiple NGOs during my time in Business Advisory at PwC, I noticed that organizations run by individuals with a prime focus on a social cause lack business or strategic direction to be sustainable in the long term. Working closely with these organizations gave me great insight into the workings of an NGO and the mistakes such organizations usually make. Further, I developed the business plan for Pink Ribbon. The organization has raised USD 100 million by implementing a detailed fund-raising plan and is successfully funded through my designed activities. I believe engaging with the “Consulting Club” and the “Volunteer Society” would allow me to learn from their unique experiences. Sharing my findings with the team could benefit their projects and events.

Growing up, Mathematics was one of my favourite subjects and to add to that; I have always had strong quantitative skills. Later in my professional studies, I combined my love for quant with my analytical skills and received an award for being the highest scorer in the ACCA Professional Level Performance Management exam from my batch. After working in Business Analytics, I further honed my analytical skills, and I believe these would be valuable in-class projects and case studies allowing me to decipher situations and problems from a different lens.

Being an international student and living in a culturally-rich country, I would bring a little spice to the life of my fellow students at ASU by introducing them to flavour-rich foods such as “biryani” and “desi nachos” (my take on nachos with a host of local flavours involved). I consider myself a foodie, and it would be a pleasure to share my recipes with the ASU team and experience the distinct cultures of the community.

It would be an honour to be part of the Arizona State University team, and I am eager to contribute to the school’s culture, team spirit and academics.

Instructions:  Based on your understanding of the Fuqua culture, how do you see yourself engaging in and contributing to our community, outside of the classroom? ( Your response to this essay question should be no more than 2 pages in length, with a font size no less than 10-point and 1.5 line spacing. Do not copy the essay question in the document you upload with your application.)

Belonging to a culturally rich country, I feel confident about taking full advantage of the rich opportunities at Fuqua, where I will not only learn but can significantly contribute at a granular level to the Fuqua class. I believe that an MBA experience is not just limited to classroom discussions; it’s more than that; it’s a way of life. In a Team based culture, it is vital to loosen the stiffness to bring more to the table. I am thrilled to be a part of Fuqua, which provides a diverse platform for expressing my personality and learning from my peers.

During my interaction with one of the current students at Fuqua, John Ive, I realized there are many forays where I can actively contribute and add value. Passion, Initiative and Innovative are my leadership attributes, and I consider myself an avant-garde who loves to experiment. Therefore, I am excited about clubs such as the Entrepreneurship and Venture Capital Club. In these clubs, I can share my experience of taking a bold step that revolutionized South Africa’s aluminium industry. I took the risk of introducing coloring machines, and in doing so, I challenged my CEO’s views of going by the book. The results were fruitful; we broke the monopoly of a local competitor and achieved a staggering growth of 7% per annum. 

I am not just a passionate leader but an avid food lover. I can add a unique flavour to Team Fuqua spirit by introducing cuisines I bet you have never tried. I can spice up the Fuqua food forum and culinary club by introducing dishes such as “XYZ” and “ABC”, which take their name from sounds created while cooking them!! Have you ever known such a dish? I do, and I would love to share my recipe book notes with other members of Team Fuqua.

I strongly believe in the notion that sharing is caring and giving back to society. I strongly resonate with leadership attributes of empathy. I introduced a university-level flood drive and laid the foundations of relief funds and organization during my undergraduate. Working in flood-stricken areas was an eye-opener, and I cannot forget the smile on the face of a cripple child who was rescued by our Team. But I committed to creating a much more profound impact. At Duke, I want to be a part of Durham Habitat for Humanity and would love to share my experiences. By building positive synergies with my other fellows at Team Fuqua, I want to create a legacy of designing effective service delivery systems to improve the lives of homeless and underprivileged members of our community. 

To do this, I want to learn from expert consultants, and I look forward to joining Consulting Club. I am interested in starting social entrepreneurship, and currently, my ideas are raw. Instead of this, I am optimistic that through being a part of Consulting Club, I can learn from expert consultants and bring my unique facets of life experiences to the table. I have diverse experience organizing national-level Science Olympiads, but I want to do more. I want to organize events like consulting symposiums and not only challenge my event management expertise; I would love to engage another enthusiast from Team Fuqua.  

Fuqua Class is incredible; where else would you find a professional figure skater, a Guinness World record participant, a patent owner and a TV reporter all in the same class? In such a diverse class, I am keen on contributing to the vibrant team spirit of Fuqua’s creative, intellectual, and fervent community of learners and doers.

Instructions:  As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Belonging to a family that has been running a successful business for the past 4 decades, the main issue has always been the investment of money. The last breakthrough, made by my uncle, whose decision to go for a product that was high in demand and generated good profit, jumped the entire family up one financial class. But, after eight years and counting, there has been no successful new venture that we have tried to explore. The current situation is that despite generating millions each month, there has been no groundbreaking rotation of money, except the occasional investment in real estate.

It became clear to me that things needed to change when the decision for expansion was made two years after the need for it arose, despite having the funds to do so earlier.

After completing my undergrad studies, I worked for a few months at ‘ABC’, only to move back to ‘XYZ’ to learn the family business systems. I accompanied my father for six months and found a system running perfectly except for the occasional bumps. I also realized that despite generating a lot of money, there was no new venture. There is a lazy trend in ‘XYZ’, where if you can’t invest your money anywhere else, you invest it in real estate. This financial parking has been working out for us for quite some time, but it has become a rather dull activity, and my father has shared his discontent with me for not using our resources on a new project. It is simply unacceptable to keep money in the banks, and other alternatives proved not as rewarding.

As an initiative, I started a small ‘ABC’ business in 2015. My main goal was to create another route for cash flow and possible something new where money could be invested. For starters, I imported a Toyota LC SUV model 2012 for my uncle, who wanted to import a car of his choice rather than buy one from the market. After selecting a vehicle and getting it to ‘ABC’ for over three months, I figured the process was pretty simple and decided to try importing cars as a regular business. My first shipment included 2 Toyota LC Parados, both in excellent condition. While I received a lot of praise from interested buyers, there was no actual customer for them because they claimed my price was too high. Upon checking the quality of imported cars in the local market, I realized that all commercial importers were buying damaged vehicles from Japan. After clearing customs for these cars, the first thing was a complete body repair job. Eventually, I managed to sell both vehicles at breakeven after having held them for three months, but that was a failure for me in finding a new venture. So I came back to my repetitive routine of observing smooth-running systems.

I tried again to revive our age-old glass imports business, but due to the strength of the local industries, it turned out to be a dead end as well. With the local industry making mirror, clear and coloured glass, there was room for figure and wire glass import into the local market. As we were about to order a large shipment of figure glass, a local factory, which had been shut down for years, announced its relaunch in February 2015. Unfortunately, the customs taxes on glass products are manipulated by the local industry in such a way that it becomes non-feasible to import glass in the presence of a working factory. So again, I was back to square one.

In June 2015, I decided to go for a global trade tour and look for a new investment opportunity. A global trade conference was taking place in Istanbul, which US-Turk Businessmen Association hosted. It lasted seven days and covered meetings with multiple businesspeople from Istanbul, Corlu and Denizli. I intended to find a company that made ‘XYZ’, but I gained other exciting information. Upon visiting Corlu, an industrial city in Turkey, I met with Mr Engin, a representative of Krauss Maffei, a german machine-making company that made extruders for plastics. Upon his suggestion, I took an interest in uPVC profiles that were the standard for construction in Turkey. He provided me data from Ozturk Holding’s recent projects, which provided evidence that aluminium as a product for window solutions was obsolete in Europe and was making its way to the US. He also told me about some businessmen from US importing uPVC from Turkey. This interested me because uPVC, if introduced to US, would prove to be a direct competitor to our aluminium profiles. So I inquired about basic information for a production plant from Mr Engin, including a layout, a list of required machinery, and a quote of three million euros. All that was left now was to determine whether it would be a successful product for our market or another dead end for my ambition. Upon my return, I prepared a presentation and presented the information I had to the board of directors, which included my father and two uncles. To my disappointment, my idea was rejected because a significant investment was required for the project, while the market demand was minimal in comparison. So it was determined that the industry, if set up, would not be able to generate enough funds to even run at breakeven. So my idea was sidelined for the time being. But it wasn’t a complete failure. My research regarding the plastic industry gave me a basic idea of the process involved, which allowed for procuring our in-house packaging machine, which we purchased from Ruihong-China.

I am an engineer, and while I understand the technical specifications of machines to some extent, the business development processes are still new to me. There are certainly a lot of ideas in my mind, but I cannot filter out the feasible ones. First, I wish to learn how to turn ideas into business plans. Evaluating these plans and proceeding further after a plan has been selected. Second, I want to know the blind spots involved in starting a business and which investment opportunities to avail and on which to pass. Third, I wish to learn how to make value-additions to existing products. Finally, I want to learn about the diversification process and determine the situation where expansion becomes necessary. For that, I have chosen Harvard’s MBA program, which is the best one in the world. Courses such as Business Analysis and Valuation Using Financial Statements, Corporate Strategy and Investment Strategies and Management will be instrumental in realizing my goals.

Instructions:  How will the Schulich MBA degree help you achieve your short and long-term career goals? (Please limit your answer to 350 words).

I aspire to make my mark in management consulting with a focus on small and medium enterprises in Canada and possibly beyond. Small and medium enterprises account for 54.2% of the Canadian economy’s economic output. I aim to contribute to this sector with skills I learn and refine with the Schulich MBA.

York University is the ideal institution to support my academic pursuits since Schulich’s teaching method, especially the Strategy Field Study, dovetails perfectly with my consulting career aspirations. I can engage in real-world problem-solving while at school by actively pursuing programs such as the two-term strategic consulting project. This academic opportunity will guide me better in accomplishing my long-term goal of becoming an expert in the field of management consulting. I can fine-tune my strategic assessment skills while evaluating an organization and recommending improvement. In addition, I can develop a problem-solving skill-set through intensive case competitions, which will help me understand issues at a fundamental level from various perspectives.

My employment at the second largest Canadian bank for the past three years has taught me that intelligent business solutions are rooted in sound financial techniques. I intend to enhance my understanding of finance by supplementing classroom learning with active participation in the Trading Club on campus. Such activities will also help me remain updated on micro and macroeconomic conditions, a sound knowledge required in every management position post-MBA.

I strongly believe in learning from my peers and seniors as there is so much more knowledge than what can be imparted from just curriculum and coursework. Therefore, I intend to make the most of the networking opportunities available through Schulich’s tightly knit alum base. Moreover, Schulich’s strong linkages in alums and recruiters in the industry where I want to make my career will provide me with the best opportunity to accomplish my short- and long-term career goals.  

Instructions for Part 1:  Based on your post-MBA goals and what drives you in your personal and professional life, why is the Texas MBA the ideal program for you and how do you plan to engage in our community? (500 words)

I am an avid gamer. Be it the latest gadgets or new versions of gaming consoles; you need to remain updated to stay ahead of the pack. I have developed a sense of constant improvement using the latest technology through gaming. In my current job, I brought my tech-savvy attributes. As a result, I broke the monopoly of local firms and introduced competition in the fertilizer market, achieving a staggering 29% per annum growth. I love bringing new ideas to the table that can revolutionize the industry’s supply chain and operations. I am a dedicated innovator, and after doing my MBA, I would seize the opportunity to work as a strategic consultant experiencing a diverse array of business challenges and solving the pressing issues of the industries. In the long run, I would love to set up my business which extensively uses technology for its operations.

For an MBA program, I am looking for a degree where I have exposure to major technology firms and where I can have a platform for testing my business acumen. I am particularly impressed by McComb’s dynamic case-based pedagogy and cutting-edge research opportunities. However, I am much more excited about hands-on experience outside the classroom. McComb’s MBA+ program is an ideal opportunity where I can learn and hone my leadership skills. I am thrilled by its micro consulting projects, where I dream of working with some of my dream companies, such as 3M, Cisco and BCG. Using MBA+ program experience, I am confident in improving my managerial skills, which can help me achieve my short-term goals.

Additionally, I would love to become an operations fellow and bring my experience working and revolutionizing fertilizer industry operations in China. As mentioned above, I want to start my own business in the long term, and Venture Labs is an ideal platform where I can learn and test my entrepreneurial skills. I can utilize Venture Labs’ resources and support to run pilot projects and chalk out a plan for my long-term career.

Besides this, I can bring my unique style and personality and contribute positively to different student organizations. I am very fond of Chinese cuisine and would love to cook traditional dishes for Graduate Epicurean Club. For the past two years, I have a hands-on experience working within a factory, and I look forward to sharing my skills with the Graduate Operations Group. On top of it, I want to start Chinese Graduate Business Association (CGBA). I strongly feel that China is highly underrepresented in business schools in the US. Using CGBA’s platform, I want to introduce Chinese business and industry to the international business community.

Therefore, I firmly believe that Texas MBA is ideally aligned with my personal and professional aspirations.

Instructions for Part 2:  The University of Texas at Austin values unique perspectives and cultivates a collaborative environment of distinct individual contributions. It is the first day of orientation. You are meeting your study group, comprised of five of your classmates from various backgrounds. Please introduce yourself to your new team, highlighting what drives you in your personal and professional life. (250 words)

I am an avant garde. I like to innovate and constantly search for new ideas which can satiate my desire of standing out in the crowd. I lead the team which revolutionized fertilizer industry of China. I am a participative leader. I like to create an environment where top management and subordinates learn from each other to create positive synergies. I stand up to my values of integrity. I started importing PlayStation consoles but soon I found substandard business practices and left the business. I remained jobless for two months, but I never gave up my values. I learn from my mistakes. From my PlayStation consoles import business loss, I learnt the hard lesson of not going by the face value of the business but research it thoroughly.

I have deep compassion for the underprivileged members of my society. I consider it as my moral duty to help the marginalized members of our community. During my free time, I teach and inculcate the importance of learning and education amongst underprivileged. I am an avid gaming fan. I have won and organized national level gaming tournaments throughout my undergraduate.

I am a challenge seeker and have a drive for excellence. By seeking an MBA degree, I want to challenge my own self. I want to start my career in strategic consulting post MBA. I am a dreamer and in the long run, I want to start my own world class strategic consulting firm.

Instructions for Part 1:  Columbia Business School’s students participate in industry focused New York immersion seminars; in project based Master Classes; and in school year internships. Most importantly, our students are taught by a combination of distinguished research faculty and accomplished practitioners. How will you take advantage of being “at the very center of business”? (100-500 words)

I intend to utilize the next five years to expand my horizons and fill a position that allows me to formulate and execute crucial strategic decisions for my company in Brazil. For this purpose, immersion seminars taking place at Columbia carry great importance. Decision and Operation, Management, and Competitive Strategy seminars are just a few that I already have my eyes on.

Being part of these immersion seminars offers a vital experience and an excellent opportunity to interact with industry practitioners and veterans. “It’s combining the best of academia and the business world in a place – New York City – where you can’t beat the opportunity to have students experience the real business world and meet C-suite leaders week after week,” reads a personal favorite quote of mine from Barry Salzberg regarding the Immersion Seminars. From a project management background, most of my initial learning was through my family elders. Accompanying them to work and observing their business ways proved an immense boost, showing me how direct interaction with practitioners can help to learn.

Working with core names in the management consulting sector, financial services and data analysis firms will only help my professional growth. Ehud Houminer is one name that needs to be mentioned; his experience in domestic and international business strategy and manufacturing industries aligns perfectly with what I seek.

I’m particularly interested in the consulting industry of the big apple. Working with firms like McKinsey, Brain, and BCG – involved directly with clients from day one – is a treasure trove of experience for me to discover. Additionally, BCG has a dedicated recruitment drive for Columbia’s students, which betters my odds of landing an internship (and possible a post-MBA job) at the consultancy giant.

Alternatively, Google offers a variety of managerial internships every year in the bustling city of New York. The Internet-related services giant has multiple departments for ambitious individuals, such as myself, to apply. These range from product Management and Finance to Business Strategy and Operations. The golden opportunity to get involved with Google in identifying acquisitions and investments, monetizing strategies for products, or developing partners in emerging markets would clarify the process of venture selection and risk assessment.

There’s tremendous exposure to be had while living in the bustling city of New York. An MBA from Columbia Business School will undoubtedly significantly and positively impact my growth. It’s the tipping point from where I’ll begin a new journey as a leader for change in the future, not for my business ventures but the employment industry of Brazil as a whole.

Instructions for Part 2:  CBS Matters, a key element of the School’s culture, allows the people in your Cluster to learn more about you on a personal level. What will your Clustermates be pleasantly surprised to learn about you? (100-250 words)

It wasn’t until I graduated from one of Brazil’s top-ranking universities that I realized how severely my nation suffers in providing opportunities for fresh graduates. It’s an unfavorable scenario to sustain bright minds. Smacked between the inability to choose between jobs and underwhelming compensation only push ambitious souls to travel abroad to taste luxury and success. 

As I like to term it, this brain drain from Brazil needs to be addressed. Instead of pointing fingers at an incompetent government and festering corruption, those with the means must take it upon themselves to convince our finest minds to stay and contribute toward a better future for us all.

It warms my heart to see various corporations directly involved in trying to improve on this significant social aspect. I intend to join their ranks one day and support my country in one way or another. I believe that the fastest way to address unemployment is through the industry. I plan to incorporate educational tools in my workplace to change people’s thinking patterns and accentuate their reasoning abilities. It may take half a century, but I am hopeful that if realized, my plan would make Brazil one of the world’s most competitive economies.

Instructions:  Please describe why you are pursuing an MBA? Why Rotman? Why now? (500 Words)

My academic background, industry experience and strong interest in new business developments equip me with excellent credentials to shine in the Desautels MBA program.

I graduated from the University of Toronto with an interdisciplinary degree. The broad spectrum of topics covered during my undergraduate program gave me a much more comprehensive understanding of how companies conduct their day-to-day operations and interact with society.

I have worked at multiple companies with a national presence in Canada, as my resume depicts. I have led numerous teams, negotiated with national brand business leaders, and always managed to deliver the highest quality service to our customers and business partners. During this journey, I have refined my interpersonal skills. I believe that without good communication skills, a person limits their potential to achieve the desired goals in professional life. In addition, I am a keen reader and am always working to improve myself further and adapt to a constantly changing globalized work environment.

In my previous endeavours, I have implemented strategies that have streamlined and modernized different processes, such as the customer service department and vendor management systems. During this time, my interest in corporate development increased significantly, and I decided to work in the sector in the future. Since then, I have tried to break into the corporate department of Big financial firms but have been unable to do so due to a lack of skill set and not having an MBA degree which is a requirement.

After my MBA, I intend to leverage my newly learned skills to change career paths and enter the financial services industry. I plan to join the corporate department of a top-tier bank where I can grow professionally while at the same time contributing positively to the growth of the organization.

My long-term career goal is to achieve a Director Level position in a major bank such as TD Canada Trust, Scotiabank or BMO. After acquiring the necessary tools and experience required to manage a large-scale global business, I plan to achieve that position by completing my MBA, starting in a product management position and working my way up.

An MBA from Rotman is a perfect fit for the roadmap I have set for myself to achieve my future career goals. It will complement my past work experience and fill the knowledge gaps I find lacking in my understanding of the business world. In addition, as a two-year program, it will provide me with the opportunity to undertake an internship in the financial sector, essentially retooling me to succeed in that sector.

Merely graduating from a good business school like Rotman does not guarantee success in today’s competitive work environment. The people at Rotman understand that, and that’s why they provide their students opportunities in co-curricular activities, such as the option to join different clubs and research centres. During my time at Rotman, I intend to join the Rotman Finance Association to develop new skills in the field and enhance my network of industry contacts. I would also look forward to taking part in case of competitions to hone my leadership skills. In addition, it would be an incredible opportunity to use the BMO Finance Research and Trading Lab to deepen my understanding of the financial markets by learning to use analytical tools.

Rotman admits that only the top talent from all over the world from an incredibly diverse range of academic and professional backgrounds will provide me with a truly global experience, hence preparing me for success in any environment. Lastly, its strong and diverse alumni network is what I am excited to be a part of.

Every MBA program requires applicants to write a personal statement, also known as a statement of purpose.

The school provides instructions on what to include in your piece, and most business schools have something unique to ask for. 

The MBA personal statement allows you to tell the admissions committee (adcom) about yourself.  

It also gives you a chance to tell the business school about your personality, liking, ambitions, and whether your goals and vision align with the program. The essay helps the panel learn about you as a person.

These essays are essential to your application, allowing you to market yourself and prove your mettle to the admissions panel.  It is not just a mere listing of your experiences or your resume  but a more coherent way of telling them who you are and why you will be a worthy addition to their program. 

It allows the program to understand what you value the most. Of course, a stellar personal statement will not guarantee admission, but it is crucial to your application. 

Yes, every MBA program requires a personal statement. 

However, most MBA programs will instruct what and what not to include in your essay. Therefore, you need to make sure that you follow  the instructions  provided to you. 

Sometimes these essays have word limits; for example, some business schools require a personal statement of no more than 500 words, whereas some have no word limit. So, before writing yours, ensure you have read and understood the instructions clearly.

Business schools are very welcoming when it comes to guiding applicants. So, if you have any specific concerns regarding the essays or feel confused about anything, it is always a good idea to  contact the schools admissions office . Remember that you will be investing time and money in applying to these B-schools, so seek clarification when necessary.

Sometimes you may want to talk about certain things that you cannot fit coherently into your statement. In that case, nearly all MBA programs allow you to write such information in an  ‘Optional Essay’  or  ‘Additional Information  section of the application. 

You can write about extenuating circumstances such as  Low GPA , mediocre   GRE/GMAT scores , or highlight any other significant achievements that you could not include in your essays or elsewhere in your application. Don’t try to squeeze everything into your statement of purpose – instead, use the additional essay to talk about the other things.

What Makes a Good MBA Personal Statement?

A perfect MBA essay shares some common elements.

All good MBA essays accurately depict who you are – not what you think the admissions committee will like.  So be genuine and communicate that clearly to the reader.  

Admissions panellists read hundreds of applications every year, and they can tell when you are lying. Talk about things that concern you – setbacks, weaknesses, health issues, depression, etc. 

Avoid making excuses and face your demons. For example, if spirituality, the purpose of life, etc., have recently played a lot on your mind and have shaped your personality lately, then talk about it with enthusiasm. 

If you are looking forward to an MBA because of some discomfiting experiences in your current field and, as a result, you want to switch, be straight about it. 

However,  don’t talk about ambitions not supported by your background . For example, if someone tells you that MBA programs admire applicants with a lot of volunteer work,but you don’t have any, so better not make it up.

Every applicant has a different story from the rest. 

Tell that. 

You will often stumble upon some successful applicants’ essays, and you will be inspired by them so much that you would want to imitate the story. 

That’s a bad idea. Do some introspection and reflect on that in your essay. 

For example, tech MBA programs like Stanford and GA tech get many similar technology-based startup failure stories from applicants with no background in startups. The internet is full of such stories, and you will likely encounter one. Don’t let such cliched stories influence your thoughts.

Schools want  diversity . 

If your research tells you that a specific MBA program is big on admitting applicants from a management consulting background and your goal is e-commerce, don’t hesitate to discuss it. Likely, such a business school don’t hear many e-commerce stories, so if you write one, it will catch their attention.

Your goals matter a lot. The more specific they are, the better it is. 

While telling about your career goals, don’t deploy generalized statements such as “I want to join consulting.” 

Instead, say, “ I want to be a part of management consulting such as McKinsey or AT Kearney focusing on the public sector in Malaysia. ” 

The first will make your goals unclear; the second statement will somewhat narrow down your goals. 

Show the reader that you are aware of the industry you want to be in and make your application a lot more credible.

Every business school is different from another. 

Do a lot of research about the program you are applying to. 

Don’t just go through the MBA school’s website. Get in touch with the alumni or on Linkedin. Talk to them. 

If you know someone in your network which has been a part of this school, talk to them. Try to get the inside details and specificities from them. They will tell you things you won’t find on the school’s website. 

Join   social media groups, follow Reddit, and try to find out what other applicants won’t know as much as possible.  

Then put this in your application – use this inside information to show why you are a good fit. 

Show the admissions committee that you have gone the extra mile to know everything possible about the program.

Many MBA schools conduct  live online Q&A sessions  and informative  webinars  these days. Be an active part of those and ask questions there. Then, put the answers in your application. 

This will show your passion for joining them and help you tell them that you align well with your vision. 

For example, everyone knows about the Harvard case study methods – it’s all over their website. However, at Harvard, very few know about experiential learning (solving real-world problems).

Since most business schools share personal statement instructions, it is important not to stray from them. Moreover , the essays have word limits  – so be wise with your writing. 

Keep the essays professional, and don’t be too humorous. You don’t need to be bland, but remember that the MBA is a serious degree, and the admissions committee expects  maturity  and professionalism from the applicants. So be  professional  but at the same time, be  conversational .

Most people don’t know about a brag sheet and its importance.

Writing a personal statement for the MBA program is time-consuming and requires 80-100 hours.

Moreover, you must write and rewrite 10-15 drafts before seeing a satisfactory final version.

But before you start writing a personal statement, you must do some introspection – soul-searching. First, you need to recall and list all your major or minor achievements over the years. Then, take a deep dive into your professional and academic history.

You can use a brag sheet to identify and list everything you can bring to an MBA program.

A brag sheet is a sketch of your essay. Then, expand on your brag sheet to make a final version of your personal statement.

Don’t be shy to brag about yourself. Just don’t sound patronizing – firmly show off your differentiating achievements.

Here is a template that you can use to make a brag sheet and then use it to start building your statement.

PROFESSIONAL & ACADEMIC

• Describe an interesting work project.
• Have you ever been promoted at work? If so, elaborate on it.
• List all awards or honours you have received in college, at work, or otherwise.
• Have you done any public speaking ever?
• What are your computer skills?
• Have you ever started up a business – large or tiny?
• What are your short-term career goals (directly after graduating from business school)?
• Where do you see yourself in 10-20 years?
• Why do you want to earn an MBA?

EXTRA-CURRICULAR

• List  all  languages you know and note the degree of proficiency.
• Where have you travelled and lived? List continents, countries, and exciting cities.
• List all the places where you have worked voluntarily.
• List all of your interests and hobbies.
• List all extra-curricular involvement (major and minor) during college.
• Have you ever managed anyone at the office or in an extra-curricular setting?
• Have you published anything? 
• Do you have any patents?
• Do you participate in any sports? Have you run a marathon? Are you part of a basketball league?
• Describe a time you failed.
• What are your three most significant weaknesses?
• Describe all the defining moments in your personal life and at work. You can write about any experiences, books, meetings etc. that have changed the way you think or your path. 
• Discuss any hardships, personal or professional.
• Are you married? Do you have children?
• What are your favourite books?                                        
• What soft skills make you unique?
• What does your immediate family do, and where are they from? What is your cultural heritage? Does your family have any unique traditions?

In general, business schools are looking for creative intelligence, leadership, teamwork skills, vision/innovation, and a demonstrated record of success in their candidates. So, make sure to add anything related to these traits in your brag sheet. 

Your MBA Essay must be:

• A genuine narrative and your true reflection.
• A unique and different story.
• Try not to copy or be influenced by stories from other successful MBA essays.
• Stay within the boundaries of the essay topic and do not stray from that.
• Use compelling and robust language.
• Review several drafts before submitting the best one.

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How to Write a Top MBA Personal Statement (With Examples)

Working on your MBA application? You aren’t alone. In 2021, over 200,000 students graduated with an MBA degree making it the number one choice for graduate students for the 10th year in a row. And there’s good reason for this. According to the National Center for Education Statistics , post-MBA, grads can earn significantly more at work—experts estimate an additional $20,000 each year depending on the industry. 

During the application process, you’ll want to stand out. A well-crafted personal statement will help distinguish you from other applicants. It serves as a powerful tool to showcase your unique experiences, skills, and aspirations to admissions committees. To make a lasting impression, tailor your personal statement to each MBA program you’re applying to, highlighting how your background aligns with their values and goals. For additional support, keep reading for some MBA personal statement examples and guidance. 

Understanding the Foundations – Word Count, Templates, and Pricing

When you start your personal statement, keep the word count in mind. Make sure to write your statement succinctly. Templates can give crucial structure to a first draft and make sure you hit necessary points. Finally: is it worth it to hire a professional proofreader? We break down the pros and cons. 

Word Count Considerations

A well-written personal statement is often the deciding factor in the business school admissions process. Conveying your thoughts concisely is a crucial skill in the business world, and future peers will be grateful for your brevity.

One strategy is to start with a longer draft and edit it down when revising. Remove unnecessary details and tighten wordy language. Focus on improving the quality of your content over meeting the maximum word count. 

Templates as a Starting Point

Templates can help to organize your thoughts. Use them to provide structure and give your writing direction. By planning ahead, you can decide how much space you want to dedicate to each element—this can also help you meet the word count.

Remember: popular templates are popular for a reason, and following them too strictly can make your statement feel rigid and unoriginal. To avoid that pitfall, personalization is key. Your individual experiences, goals, and perspectives are all unique. What would a Master’s in Business Administration mean to you? Don’t be afraid to customize any template to fit your voice. 

Professional Proofreading

Graduate schools know what a well-written personal statement looks like—and so do professional proofreaders. Experts can help catch small grammatical errors and improve clarity in your writing. It can be challenging to review personal writing from an objective standpoint. A good proofreader will streamline your writing and ensure overall coherence, improving your odds with your preferred school of business. 

Unfortunately, this can be expensive. Pricing for these services can easily cost hundreds of dollars. If hiring one isn’t in the budget, here are some alternatives: 

• Find writing groups online or in person. Not only will you receive feedback, you’ll get a better idea of what other personal statements look like. Be prepared to help edit other statements.
• Reach out to peers and mentors. Turn to people who know your voice and can tell when your writing is authentic. Make sure they aren’t afraid to give negative feedback.
• Utilize free online resources. Writing tools like Grammarly or Hemingway help check grammar and sentence structure. They won’t help with essay format and aren’t infallible; double-check any changes they might suggest.
• Read your statement out loud. This can help make sure your statement has a good rhythm and flows naturally.
• Take breaks. Be your own set of fresh eyes. When you’re in the thick of writing, you might glaze over easy-to-spot details while you’re thinking of the big picture. Allow yourself to recharge and clear your head before you get back to it. 

Tailoring Your Personal Statement to Top MBA Programs

Make sure to personalize your essays to specific MBA programs . Include details about specific classes and faculty, unique opportunities, and the strengths that make this program stand out. 

Then, tie yourself into the narrative. What role would you fill as a graduate student or an alumnus? Consider your own strengths and where they align with this specific program. What career goals could this opportunity help you achieve? 

Remember to mention your soft skills and other details that may not show up elsewhere on your application. Finally, shine a spotlight on your unique contributions in past roles. 

Write a Captivating Introduction

A beautiful personal statement will be overlooked unless the introduction captivates the audience. You can begin with compelling anecdotes, personal stories, or influential quotes. Tie this introduction into your reason for pursuing an MBA. Make the reader care before launching into your achievements. Then, clearly state why you’re pursuing an MBA. Example: “From the dynamic intersections of global markets to the intricate strategies driving corporate success, the realm of business has always beckoned to me as a realm of boundless opportunity and perpetual evolution..” 

Discuss Academic and Professional Background

Now it’s time to discuss what you’re bringing to the table. It’s okay to brag! Think about any key achievements or acquired skills that are transferable to an MBA program. What motivated you to apply? Example : “As a project manager at XYZ Corp, I navigated intricate challenges, demonstrating resilience and strategic thinking – skills I am eager to refine in a top-tier MBA program.” 

Answer the Questions: Why an MBA? Why Now? 

What does an MBA mean for your career goals ? Break down your short and long-term goals to answer this essay question. How do the skills you gain from earning an MBA connect to your plan? Research the program you’re applying for and use examples from the curriculum. Example : “My immediate goal is to transition from project management to strategic consulting, and Crummer’s MBA program’s focus on experiential learning and global business strategy perfectly complements my aspirations.” 

Emphasize Soft Skills

Think about moments you demonstrated personal growth or teamwork. Are there any moments you stepped up to lead a project or team? Your past experiences will influence your habits in a graduate school setting. Example :  “Leading a cross-functional team on a high-stakes project not only honed my leadership skills but also taught me the importance of collaborative problem-solving, a cornerstone of Crummer’s MBA program. “

Spotlight Unique Contributions

What sets you apart from other applicants? Moreover, what impact will your unique perspective bring to the MBA cohort? Explain how your background will enrich the learning environment. Detail personal qualities and experiences that showcase your value. 

Key Elements for a Powerful Personal Statement

Take a holistic approach to strike the right chord in your personal statement. Give admissions committees a more concrete impression of you. Weave in your qualifications, experiences, and aspirations. Don’t just mention your professional achievements—detail all of your positive qualities. 

Showcase Work Experience 

Be strategic when discussing your real-world work experience. If you can, including measurable results is a great way to show your professional impact. Earnings numbers, statistics, and other metrics will show off your professional experiences. 

Articulate Career Goals and Aspirations

When discussing career goals for an MBA application, detail your short and long-term objectives clearly. Ambiguity can weaken your statement’s impact. Whether you’re joining a family business, starting your own business, or looking to go abroad for international business you should discuss how you see yourself navigating the business world. Connect these career aspirations to the MBA program. 

Incorporate Extracurricular and Real-World Experiences

Touch on any extracurricular experiences like internships or entrepreneurship. Explain how these real-world experiences impacted your analytical skills, business acumen, and decision-making. If you’re an entrepreneur, touch on your journey or discuss the vision for your next startup. 

You can also talk about moments where you demonstrated leadership and communication skills. Teamwork is critical to business leaders. Reflect on your leadership experience—the successes you’ve won and the lessons you learned. 

Maintain Authenticity

Write authentically. Admissions officers want genuine stories. Give readers a reason to empathize with you. Overly formal and generic language can depersonalize your statement and keep readers at arm’s length. 

Also, use conversational language. If something sounds clunky or unnatural, it probably also reads that way. Plus, the way you speak naturally showcases your personality. While you should always use proper grammar, don’t suck the life out of your statement in the name of sounding more “academic.” Use this opportunity to demonstrate your communication skills. 

Navigating Common Challenges

Crafting your personal statements can be challenging! Let’s answer some FAQs. 

How Do I Balance the Personal and Professional Aspects?

Be intentional about what you choose to mention from your personal life. Use elements that either contrast or emphasize your professional experience. How does your background influence your business philosophy? Make sure to keep a professional tone and align your statement with the admissions committee’s expectations and be prepared for any questions the interviewer could ask.

How Do I Handle Sensitive Topics?

If you’re writing about a sensitive topic, do so thoughtfully. You don’t know what type of people will be reading your statement, so be considerate and intentional about any details you choose to share. 

However, your application essay should be a reflection of you. Sensitive subjects often play a major role in personal growth and development. Discuss what you learned from this challenging experience and how it influenced you. 

How Do I Make My Writing Stand Out? 

We’ve touched on all of the story elements you need—now trim the fat. Avoid common clichés and generic statements. Common phrases will dilute the unique perspectives in your personal statement. Make sure the language aligns with you. Avoid language that could apply to everyone when possible. 

Other MBA Application Process Essentials – GMAT Score, GPA, and Statement of Purpose

The MBA application process is multifaceted and holistic. Alongside your statement, admissions committees also consider your GMAT scores and GPA. GMAT scores are used to gauge applicants’ aptitude for business studies, while GPA showcases your readiness for MBA rigor. If you have a lower score in either category, address these challenges by highlighting your other strengths, relevant experience, and resiliency. Remember: committees consider the entire application, not just scores. 

The other factor in the application process is your Statement of Purpose or SOP. This will complement your personal statement. Make sure your SOP articulates your academic and career goals without echoing your other application essay. Avoid redundancy. Focus on the future: link the MBA program to your long-term plan. Take a forward-looking perspective and demonstrate how the MBA will work as a natural progression in your life. 

Your personal statement should be as unique as you are. Start with a compelling narrative and a plan. Proofread your essay, and don’t be afraid to seek help from peers or professionals. Explain how your personal and professional life gives you the necessary skills to thrive at your desired program and be specific about what you want to do there. This is your chance to differentiate yourself from other applicants—take advantage!

Crummer is the #1 ranked MBA program in Florida. You can learn more about what we offer and when you’re ready, start working on your application . 

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MBA Personal Statement Tips and a Sample Essay

December 7, 2023

Jeremy Shinewald

“What are your goals, and why do you need an MBA from our school?” Virtually all MBA programs ask some version of this question, which is typically referred to as a personal statement. And you must answer this question thoughtfully and with detail. So, what should you write to achieve this?

Why Do So Many MBA Programs Require a Personal Statement?

Let’s start with why business schools ask this type of question of its applicants. Simply put, MBA admissions committees want to know, without a doubt, that you have a clear plan for your future and that their school can get you there. Revealing that “fit” with your target MBA program is absolutely critical. Admissions committees want to protect their yield – the number of acceptances divided by the number of offers they give out. In other words, how confident are they that you will accept their offer if it is given? You need to show the admissions committee that you really fit with their program through your personal statement—or they just might give your place to someone else who is able to prove that fit!

What Are The Components of an MBA Personal Statement?

While every MBA personal statement will vary slightly, the general components will be the same across the board. In a way, each personal statement will include something about your past, present, and future, which we’ll dive deeper into later in this post.

First, you need to include some context. Even if a business school does not ask about your professional or personal history, you still need to explain where you are coming from in order to explain where you are going…this is your past. Next, your goals are a key element of a personal statement. You need to share your plan for the future. In some personal statement prompts, you will be asked specifically about short AND long-term goals, and some will only ask for “goals” generally. What is important is that your goals be well thought-out and ambitious but attainable. Lastly, you will need to include why that school can help you reach those goals. This is where you connect your context and goals to reveal how your MBA from that school is what will make those goals happen…your present (or hopeful present, at least!).

How To Write About Your Post-MBA Career Goals

While your short-term post-MBA goals may be clear to you, the long-term often trips applicants up. How do you know what you really want to do so far in the future? As someone who has helped countless applicants perfect their MBA personal statement, I can tell you that admissions committees know your actual goals may change during your time at business school, and that is OK! However, what is important is that your short-term goals are clear AND that your overall goals are plausible. You need to share goals that you can reasonably achieve – there must be a path between where you have been and where you are going. Unclear or improbable goals are a major reason MBA applicants get dinged, so do your homework and make sure that path is crystal clear in your personal statement.

As an example, if you are an operations analyst and would like to move into consulting, you can share how you want to join a rotational management program, or how you plan to launch a search fund focused on operationally challenged businesses. Both of those paths seem plausible.

An important note: MBA admissions committees actually have no preference for one path over another. They just want to learn that you are passionate about your chosen path, that their MBA program can help you on that path, and that you will be successful after your MBA is over. 

When it comes specifically to long-term post-MBA goals, you only need to consider an ideal. If everything works out, this is where I would like to be. These goals should not be wildly ambitious or out of reach – again, you need to prove to the admissions committee that your goals are attainable – but they do need to be exciting.

Conducting Research On Your MBA Programs

In order to write about why a particular MBA program will help you attain your goals, you must conduct extensive research on your target schools. If a school asks “why us” you MUST be able to answer thoughtfully and specifically.

Here are a few ways you can learn more about your target MBA programs:

• Spend a day touring your target program’s campus , attending a class, speaking with professors, and conversing over lunch with students.
• If visiting in-person is not possible, you can learn a lot through attending webinars and online information sessions.
• Reach out to colleagues and/or local alumni. Spend some time on LinkedIn to see if you have colleagues who have attended your target programs or if there are any alumni clubs in your area. Schedule a chat to learn more about classes, clubs, career opportunities, and school culture.
• Follow your target MBA programs on social media. Schools regularly post on all major channels and can really share a lot of great and helpful information.
• Download mbaMission’s Insider’s Guides. This is not a shameless plug – our suite of guides to top MBA programs is extensively researched and informed by direct input from students, alumni and school representatives. We update them yearly and they are free to download.

Every top MBA program offers a variety of in-person and online opportunities to connect and learn more. Check out this blog post for a list of events and programs.

Doing this research will help you write a personal statement that is authentic and specific. Being vague and generic here is NOT the way to go. Consider the following example:

“During my experience at Cornell, I was struck by the easygoing classroom discussion, the warmth of the professors and the time spent by the first-year student who not only toured the facilities with me, but also took me for coffee and asked several of his colleagues to join us.”

While these statements may in fact be true, the text contains no Cornell-specific language. If Yale, Michigan or the name of any other school were substituted for Cornell here, the statement would otherwise not change at all. This statement could be applicable to any other school—and this is not good. In contrast, the following statement could refer only to Darden:

“While on Grounds, I was impressed by Professor Robert Carraway’s easygoing and humorous style, as he facilitated a fast-paced discussion of the ‘George’s T-Shirts’ case. Although I admittedly felt dizzied by the class’s pace, I was comforted when I encountered several students reviewing the finer points of the case later at First Coffee. I was impressed when my first-year guide stopped mid-tour to check in with her learning teammate and reinforce the case’s central point. It was then I recognized that this was the right environment for me.”

If you were to substitute the Darden name and even the professor’s name with those of another school and professor, the paragraph would no longer work. The Darden-specific information regarding the day’s case, First Coffee and learning teams ensures that these sentences have a sincere and personal feel—showing that the candidate truly understands what the school is about, and necessary for a compelling personal statement that will catch the attention of the admissions committee. 

MBA Personal Statement Example and Analysis

Now it is time to put all these tips into practice. Here I will dissect an actual successful personal statement essay from a past applicant so you can learn some of the “dos” and “don’ts” in revealing your fit with your target MBA program. One quick note—this sample essay is not meant to be used as a template. I suggest that you use it as a resource, but do not copy it! Everyone has their own stories and nuances, and you need to focus on sharing yours in your own personal voice and style.

The essay I analyze here is in answer to the following question from Wharton’s 2022–2023 application, but the advice I give is applicable to any school’s required personal or goal statement:

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

This essay has our three key personal statement elements: past, present, and future. Let us unveil and examine each one.

The writer starts, logically, with the past, which is discussed in the first part of the paragraph.

Transitioning from banking to private equity, I initially found the faster pace and expanded scope startling, but ultimately, it was invigorating. Shifting from agent to principal, I joined the VP Product at a Japanese industrial firm in repricing one hundred, long-ignored products, and shepherded the acquisition of the rotational-molding division from a Korean chaebol. While I had neither pricing nor manufacturing experience, all that mattered was that I could learn, adapt, and contribute. At KJIP, I came to appreciate the “messiness” of investing and the opportunities to create value via ingenuity and collaboration.

No matter what the word limit is for the essay you are writing, you must give the admissions committee some indication of where you have been to provide context for where you want to go. The author here could not have just written, “I plan to accelerate my development at Wharton before returning to investing….” He needed to give the admissions reader a sense of his experiences and background before introducing his goals. While he will not be the only private equity (PE) associate to apply to Wharton, he offers a window into how his time in PE was his own—he invested in Asia, gained experience working with portfolio firms on a repricing project, completed an industrial acquisition, and so on. And beyond his discussion of his actual work, he gives an honest view into what he enjoys about the experience—the “messiness,” as he calls it. He discusses the challenge of adjusting and the rewards of creating opportunity. He demonstrates that he is authentic and capable and does so in just 90 or so words. He has not shared anything earth-shattering, but he has created an identity for himself and done enough to grab the reader’s attention and distinguish himself ever so slightly from other, similar candidates. He has also set the stage for the next section of his essay.

In the next roughly 90 words, the writer tells us that he plans to return to investing back home in America, sticking with industrials. He even names firms.

Now, I plan to accelerate my development at Wharton before returning to investing to drive change on a greater scale. While I had a tremendous experience in Asia, I am eager to return home and would seek to join a middle-market, PE firm, like BZPD or PowerStrat, which focus on industrial innovation to the benefit of all stakeholders. Longer term, as I develop my leadership skills and breadth of industrial experience, I aspire to become a partner at a PE firm or to a CEO position with a larger industrial firm, where I can truly lead change. 

The author does not need to “save the whales” or shift into tech to excite the admissions committee. He just needs to show that he has clear goals and that those aspirations make sense for him—and that ultimately, his MBA will be the bridge to get him there.

He can go from PE pre-MBA to PE post-MBA, no problem, or he could suggest that he wants to transition into industry right away. He could probably find ways to shift into other careers as well. What is important is the logic behind the career goals, not the target industry. And in this case, this applicant’s path makes sense. In addition, his long-term goals naturally extend from his short-term goals. His logic continues, and his objectives, while unrevolutionary, are, importantly, significant, ambitious, and prestigious. In short, the admissions committee can see a credible path for him to be a successful alumnus. Of course, all this logic and “pathing” is critical. For the applicant to say that he wants to go from industrial PE into sports management or into leadership of a consumer marketing business would sound strange with the information we have, so again, the focus is on being logical, credible, and ambitious.

If I were to critique this portion of the essay, I would say that he might give another sentence of depth here. His goals are possibly a little thin. Maybe he could elaborate on the work he would seek at his post-MBA firm or offer an intermediary goal that would lend more credibility to his long-term aspiration of landing that C-suite position. Of course, if he did so, he would need to find space to do so elsewhere in his essay, because Wharton has a hard limit of 500 words. You literally cannot enter even one word more into the space allotted for this essay on the school’s application. Not a word! At some other programs, you do not need to worry so much about being a few words over, though we always recommend that applicants not exceed an MBA program’s stated word count by more than 5%, tops.

The Present

Finally, the bulk of his essay is on Wharton—approximately 60% of it. The admissions committee wants to know that you have done your homework on their school because they have thousands of applicants and do not need to accept anyone who lacks a complete understanding of what their program has to offer. To be a successful applicant, you really need to prove that you have done your homework. 

Assessing areas for development, I recognize that I need to grow beyond the financial plain and will pursue Wharton’s Strategic Management major, both to expand my ability to advance my future firm’s strategic rationale and to quickly grasp the challenges faced by management at portfolio firms. After taking core courses like “Operations, Information, and Decisions” and “Foundations of Teamwork and Leadership” to deepen my managerial point of view, I would specialize via electives like “Managing Organizational Change,” “Corporate Diplomacy,” and “Advanced Global Strategy.” Of course, beyond Wharton’s course options, I find the opportunities to unify theory and practice to be incredibly compelling. In particular, I would pursue the Advanced Management Practicum, so that I could collaborate with classmates by providing actionable solutions for a specific management problem, while gaining the enduring benefit of a consultant’s perspective. And a Global Modular Course, like “Supply Chain Management in Mexico,” will introduce me to our most vexing global business issue, while expanding my network within industry and with classmates. 

I feel fortunate to have already witnessed the role my diverse and dynamic Wharton classmates will play in my education; I recently visited my cousin, Tarek Masoud (W ’22) and observed his “Managerial Decision Making” class, also attending that week’s Pub. Both class and Pub revealed a community that comes together to share ideas— and even laughs together amid the intensity of the experience. Indeed, this reflective aspect is deeply appealing; by pursuing a Leadership Venture, I would work with peers to better understand myself and hone my leadership style. Meantime, through my Learning Team experience, I will be constantly adapting as I seek to contribute to a unit that Tarek described as his “lifeline.” I would come to Wharton ready to listen, absorb, and share, knowing that by bringing the entirety of my energy, I will confidently embark on the next phase of my career.

Has our applicant proven that he has done his research on the school? Unequivocally, yes! He has visited the program, sat in on a class, selected an appropriate major, reasoned through the courses he wants to take, noted experiential opportunities, and familiarized himself with the school’s Learning Team model. And he does not just present a list—he is able to show how these resources will help shape his experience.

I want to highlight a few specific details. The writer does not just say that he visited his cousin at Wharton and had a great time; he visited his cousin with a sense of purpose and absorbed the experience both academically and socially. He has takeaways about the Learning Team experience. If I were to critique this section, I would focus on the Leadership Venture element. Which one would he want to pursue? Why? Would any Leadership Venture work to help him gain what he needs? Small details like this add to the sincerity of the essay, thereby making it more convincing.

The brevity of this essay—at a mere 500 words—could always leave us second-guessing the writer. In this case, though, the applicant delivers a fairly straightforward story, identifies some nuances within his experience, offers clear and connected goals, and is able to identify with Wharton as his target. He does a very solid job and generally makes the most of his space. Again, do not just try to copy this sample essay. Use the tips in this post to make your essay truly your own. I hope this has helped you understand the depth that is necessary in your writing and the logical connections you need to make. This should launch you on your journey.

If you have questions about your application essays or wonder which schools you would be competitive at, sign up for a free 30-minute consultation with an mbaMission consultant.

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2023–2024 MBA Essay Tips

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• Chicago Booth School of Business Essay Tips and Examples
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• Cornell Johnson Graduate School of Management Essay and Examples
• Dartmouth Tuck School of Business Essay Tips and Examples
• Duke Fuqua School of Business Essay Tips and Examples
• Emory Goizueta Business School Essay Tips and Examples
• Esade Essay Tips and Examples
• Georgetown McDonough School of Business Essay Tips and Examples
• Harvard Business School 2+2 Deferred MBA Program Essay Analysis 2024
• Harvard Business School Essay Tips and Examples
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• Ivey Business School Essay Tips and Examples
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• Michigan Ross School of Business Essay Tips and Examples
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• NYU Stern School of Business Essay Tips and Examples
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• Oxford Saïd Business School Essay Tips and Examples
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• Texas McCombs School of Business Essay Tips and Examples
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• Toronto Rotman School of Management Essay Tips and Examples
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• Vanderbilt University Owen Graduate School of Management Essay Analysis, 2023–2024
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Click here for the 2022–2023 MBA Essay Tips

MBA Program Updates

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• How to Write a Great MBA Personal Statement

B-School Search

For the 2023-2024 academic year, we have 118 schools in our BSchools.org database and those that advertise with us are labeled “sponsor”. When you click on a sponsoring school or program, or fill out a form to request information from a sponsoring school, we may earn a commission. View our advertising disclosure for more details.

For many candidates, writing essays for business school applications can feel intimidating because of the slim margin for error. Admissions officers at highly selective business schools look for justifications to reject candidates, and when they cannot find those justifications in work experience, undergraduate grades, or admissions test scores, they search for them in application essays. “Your personal story is what will set you apart from other applicants,” according to Poets & Quants contributor and Personal MBA coach Scott Edinburgh.

Best practices in application essay writing indeed exist, although some of them are not obvious and a few may seem counterintuitive. BSchools editors reviewed the analysis, advice from several authorities, and essay examples from admitted students. Although this information is mainly sourced from essays submitted to the Harvard Business School and the Stanford Graduate School of Business , the principles outlined below apply to any top MBA program, whether on-campus, executive, or online.

Before discussing the findings, it should be noted that schools have shifted from experimentation to implementing high-tech replacements for their written application essays, according to Poets & Quants . Since 2020, most business schools require video submissions of essay questions in the application process, including London Business School and Kellogg School of Management at Northwestern University. MIT’s video essay gives candidates sixty seconds to present themselves in one shot, while New York University asks for six captioned images describing candidates.

Below is an overview of the most frequent application essay prompts or discussion topics and best practices for writing.

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Common mba application essay prompts.

Most application essay prompts can be divided into five categories: introduction, career objectives, school selection motivation, achievements and setbacks, and additional optional essays.

Introduction (“Introduce Yourself”) Prompts

These prompts ask applicants to introduce themselves to the admissions committee members. Here the actual class of 2023 required essay prompt from Harvard:

You’re applying to Harvard Business School. We can see your resume, academic transcripts, extracurricular activities, awards, post-MBA career goals, test scores, and what your recommenders have to say about you. As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

A variant includes a previous Harvard prompt asking candidates what they would say when introducing themselves to other new students on the first day of classes. Stanford’s famous embodiment of this prompt simply reads:

“What matters most to you and why?”

Career Objective Prompts

These prompts ask applicants to explain their career goals and why they believe an MBA is necessary to accomplish those goals.

School Selection Motivation Prompts

These prompts ask candidates to discuss why they want to attend that particular business school and the benefits the school and classmates will receive should they win admission. Experts believe this topic is highly significant to admissions officers and needs to be incorporated into most essays—especially introduction essays—in some fashion.

Achievements and Setbacks Prompts

These prompts request discussions of inflection points in an applicant’s career. The questions seek to uncover what contributed to these accomplishments, how they recovered from setbacks, and what candidates learned from them.

Additional Optional Essays

This last prompt typically asks applicants to discuss any additional topics about which admissions committees need to know before rendering decisions.

Essay Writing Best Practices

Essay structure.

Writing expert and admissions consultant, Sandy Kreisberg, offers a great deal of insight about successful application essays. In an interview with Poets & Quants , she points out that many successful HBS essays follow a typical structure. First, they state the applicant’s goals, then identify three or four crucial experiences that helped shape those goals. Frequently, candidates also include how those experiences helped form their values. Another admissions consultant argues that emphasizing values is necessary within any approach or structure.

Frequent Essay Themes

Admissions consultant Stacy Blackman advises clients to select themes that will enable them to display qualities HBS highly values , especially drive, accomplishment, and leadership:

We have found that both personal and career-oriented topics can work, and most candidates tell more than one story in the essay. In the past, we have observed that successful HBS essays also demonstrate a core driving passion […] HBS has always been highly focused on leadership and really loves candidates with a track record of leadership impact and a success trajectory that indicates upper management potential. Accomplishments have traditionally been a strong focus of HBS essays, and using at least one accomplishment story in this essay may be a good strategy.

According to Kreisberg, frequent themes include overcoming adversity, helping others overcome adversity, overcoming victimization, or assisting others in overcoming victimization. In fact, he argues that this theme accounted for as much as 70 percent of recent Stanford Business School essays. In addition, Kreisberg says absent parents, especially absent fathers, embody themes in many successful Harvard essays from 2014 and 2015.

Voice Is The Most Important Factor

By saying that “voice trumps everything,” Kreisberg points out that the voice with which candidates speak through their essays can be more important than any other aspect of application essay writing. Characteristics of a “good voice” include :

The essay must convey that, above all, the candidate seems like a genuinely likable person. If it does not, the piece can render an otherwise outstanding candidate vulnerable to a “ding,” which is business school lingo for a denial. According to Kreisberg, the critical test the HBS admission committee reportedly relies on is this question: Is this someone you would want to sit next to in a case method class?

Authenticity, Sincerity, and Vulnerability

All experts agree that authenticity is a necessary winning essay hallmark. Admissions consultant Eric Allen states, “The key character traits built from your personal, professional, and community stories and experiences that provide a unique and authentic story differentiating you from other applicants.” It may be surprising how many MBA application essays display vulnerability because this quality is not generally associated with business leaders.

Reflectiveness

Candidates need to present examples demonstrating their introspection and self-awareness.

One of the most difficult challenges of application essay composition is figuring out a balance between presenting a string of impressive accomplishments while also being humble. Unfortunately, any form of bragging in an essay amounts to self-sabotage.

Thoughtfulness

Candidates must show careful attention, especially to other people’s needs.

Cohort-appropriateness

Ideally, candidates need to sound like previous applicants from the same industry. For example, applicants with work experience in investment banking need to sound like students the school accepted with investment banking experience, applicants with military experience need to sound like students the school admitted from the armed services, and so on.

Writing Quality

Many experts suggest that effective application essays do not need to be exceptionally well-written. They contend that admissions committees overlook less-than-perfect writing as long as applicants deliver compelling pitches. Business schools are interested in selecting and training future business leaders, not Pulitzer Prize-winning writers.

Moreover, the reviewed HBS essays do not appear to be particularly well-written. The errors and defects found in the samples suggested that the authors won admission because of other factors, like their work experience, undergraduate grades, or admissions test scores. Nevertheless, the most successful essays appear to demonstrate many characteristics of good writing, such as:

Powerful, Compelling, and Sometimes Shocking Introductions

“In all essay writing, of course, you learn that a lead, the way you entice a reader into your writing, is all-important, in part, because it should generally be compelling enough to grab someone and make them want to read on. In that regard, there are some fairly grabby leads,” according to Byrne , who knows how a significant lead reads; he was a magazine editor at BusinessWeek and FastCompany.

Consider for a moment why a powerful lead can be critical in this kind of essay. A typical admission committee member might review as many as 30 or 40 of these essays within candidate files on average. A compelling lead not only differentiates an article in the mind of that reviewer, but also grabs their attention.

The best essays display compelling first paragraphs and lead with first sentences that grab readers’ attention through vivid, shocking images. Here is a remarkable example:

“You are a woman AND a vegetarian! You will never make it at this place”. As a senior midshipman screamed those words at me from across the table, I instantly decided to change the one aspect of that statement within my control. I scarfed down Stouffer’s meat lasagna during my first dinner at the United States Naval Academy and wracked my brain, pondering how the females before me had survived. After leaving the comfort of my childhood home, I found myself blindsided by a brutal indoctrination into the male-dominated military.

The contention and excitement in the first sentence virtually guarantee further reading because it arouses the reader’s curiosity about what sort of place the applicant ended up treating women (and vegetarians) with such disrespect. The writer eventually introduces the controversial topic of male domination of organizations and explains how she adapted to that domination and finally overcame it.

Here is another compelling introduction:

During my first year in college, my parents declared bankruptcy. The bankruptcy was caused by my father’s growing drug addiction and it had a cascading impact on our entire family. Since my parents were co-signers on my student loans, our bank refused to renew them after my first year. I did a number of things to get by, including working three jobs simultaneously to make ends meet. I also tried to support my dad by helping to manage his rehabilitation process as much as a teenager reasonably could.

Displaying vulnerability, this example surprises readers who may not expect an HBS student to have faced damaging family issues like bankruptcy and drug addiction. The lead also arouses the curiosity of readers who want to know how the applicant eventually overcame these traumas.

Active Voice and Verbs

The best essays tend to avoid the passive voice . Notice the active voice and the vivid choice of the verbs in the below essay:

After college, I joined the Ivy Club in D.C., serving as the chair of Young Alums. The club had declining admissions, so I galvanized support by changing its mission and expanding its demographics […] Still, I craved more impact and contribution to a company’s success […] Now I thrive on helping other people and organizations do the same: identify problems, then clarify and meet their goals.

Essay Length and Word Limits

Some universities do not specify word limits for their essays. However, the best pieces display judicious word counts, sometimes in two separate essays. MBA Mission explains in more detail:

In the past, when Chicago Booth required only one essay, we often suggested 1,000 words as a guide; now with two essays, we propose keeping your responses to 500–600 words each. Approximately double the minimum seems to be a reasonable high-end target, though you will not be rejected from the applicant pool for going even higher. That said, we would recommend 1,000 words per essay as the absolute upper limit, and only in exceedingly rare cases.

Stacy Blackman concurs, saying that essays should be under 1,200 words. It is always easier to cut words down than add more during the editing process. A good rule of thumb is to write until the essay feels complete, and then take a second pass through the article essay to cut any unnecessary words.

Sample Harvard Business School Essay

The following outstanding Harvard Business School essay —which was written by a published author—satisfies all of the above criteria. It is an inspiring, compelling, and well-written example that can be read below in its entirety, followed by a brief analysis from Harbus, the essay’s publisher. .

In 2012, I realized a life ambition—I completed my first novel, all while working full time at [Top U.S. Investment Bank]. I could not wait to share it with the world and eagerly went in search of a literary agent. But each agent I contacted declined to represent my novel.

Nevertheless, I was passionate about my work and was determined to put it into readers’ hands. In true entrepreneurial fashion, I self-published my novel through the digital platforms Smashwords and Createspace. I worked with a promotional expert to organize a month-long book tour to promote the book to prominent book bloggers and their readers. The result? My novel has received multiple 5-star reader reviews, from Amazon to Goodreads, and was a semifinalist for the Amazon Breakthrough Novel Award.

Storytelling is my lifelong passion; it saw me through a difficult childhood. After my father left, my mother raised me as a single parent in [U.S. City/State], a rural Bible Belt town two hours south of [U.S. State]. We did not have much money and that coupled with my bookishness made me a target for bullies. Books and writing were an escape; they gave me an avenue to articulate the feelings of abandonment and powerlessness I otherwise did not want to express. Writing made me happy and the more I wrote, the more my talent blossomed. I began to win awards and my work was published in youth literary journals. These experiences made me more confident, a key part of my success later in life. It all started with a pen, a notebook, and my imagination.

Stories are an integral part of the human experience. They uplift and inspire, give us permission to dream and to visualize what could be. Storytelling has been an integral part of my career, from building financial models at [Top U.S. Investment Bank] that illustrated my expectations for the companies that I covered to delivering a presentation to [International Daily Newspaper]’s chief revenue officer explaining why reducing ad prices for tender house advertisers would not lead to an increase in revenue.

My passion has also informed my growth as a leader; I believe my most impactful expressions of leadership have been my efforts to help others write the narratives of their own lives and careers. At [Top U.S. Investment Bank], I created an informal mentorship program for female and minority interns and first-year analysts in the research division and led a “soft skills” class to help new analysts handle difficult interpersonal situations. For four years, I’ve mentored a young Hispanic woman through Student Sponsor Partners, a nonprofit that gives low-income students scholarships to private high schools. Being a mentor gave me the privilege of guiding another first generation college student along what I know can be a lonely, difficult path. This fall, she started college with a full scholarship.

Storytelling will be a part of my future career path; as an MBA graduate, my goal is to obtain a position in strategy and business development at an entertainment company that specializes in film or television. Long term, I want to start a multimedia and merchandising company with a publishing arm (books and magazines) as well as film, TV, and digital operations. Using strong, fictional heroines and informative lifestyle content, my company’s goal will be to educate and inspire women to become their best selves. My particular focus is creating compelling, multidimensional characters to inspire young women of color, who are constantly bombarded by negative images of women who look like them in media.

I’m pursuing a Harvard MBA because I want to become a better business strategist and strong general manager. Also, I want to further develop my leadership and presentation skills as I will manage professionals on the content and business side; it will be my task to unite them behind a shared strategic vision. Specifically, I want to learn how to motivate teams and individuals to perform at their highest level, and to become more adept at persuasion and generating “buy-in” from others. Harvard’s unique approach using the case method and emphasis on leadership development will challenge me to grow in both these areas. I also feel that I have much to contribute to Harvard’s community. My varied background in finance and media has given me a unique perspective that will be valuable in classroom discussions and team projects. I want to share my passion for the entertainment industry with my classmates by chairing the Entertainment & Media club and planning conferences, career treks, and other opportunities.

My background gives me the capacity for fearless thinking that is needed to meet the challenges of the entertainment industry’s shifting landscape. A Harvard MBA will strengthen that foundation and help me to become the kind of dynamic leader who can bring the vision for my own company to life and be at the forefront of entertainment’s structural shift.

A brief analysis from Harbus:

The author sets the stage for the remainder of the essay by first presenting a notable accomplishment of hers and then explicitly illustrating the entrepreneurial drive and diligence she used to see it through. More importantly, the author’s opening introduces a theme—storytelling—that is consistently interwoven through different stages of her life. The reader is led through the author’s childhood, professional and extracurricular experiences, along with accomplishments, all the while being reminded of the integral role storytelling has played. Beyond highlighting her gift, or passion for the art of storytelling, the author goes on to connect this theme with her future career ambitions, as well as describe how this could also serve the HBS community.

Douglas Mark

While a partner in a San Francisco marketing and design firm, for over 20 years Douglas Mark wrote online and print content for the world’s biggest brands , including United Airlines, Union Bank, Ziff Davis, Sebastiani, and AT&T. Since his first magazine article appeared in MacUser in 1995, he’s also written on finance and graduate business education in addition to mobile online devices, apps, and technology. Doug graduated in the top 1 percent of his class with a business administration degree from the University of Illinois and studied computer science at Stanford University.

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MBA Personal Statement Examples and Strategy

A successful MBA personal statement is both engaging and persuasive. The essay carries the reader along effortlessly while convincing them that you are qualified and worthy.

Armed with a great personal statement, you have an improved chance of entering the MBA school of your choice. But what does it take to write a personal statement that could give you better prospects in the application process? Would you like some free samples?

Here has some ideas and a strategy for writing an excellent admissions essay, along with plenty of examples for you to use.

Build Your Personal Statement Around a Core Idea

The core idea — the essence, theme or central point — becomes the driver of content for your essay. Everything else in the document should support that concept.

• When responding to a specific question, your core idea should directly and elegantly answer the question.
• When writing a less-directed essay, you still need a driving concept; you just have more choice as to what the concept can be.

This core idea is your thesis. The thesis statement gives your admissions essay a clear direction.

The central theme is also what weaves your essay to make it a unified whole. It is the driving force that makes your essay strong and engaging. Here is a good example of thematic writing , with the topic in this case being how MBA studies help cultivate leadership qualities.

Without a core idea, readers may become lost as to what you’re meaning to say. There will be no binding theme and various details may seem irrelevant or out of place. The admissions panel should be able to quickly grasp what you’re attempting to convey.

Include Only Relevant Details in Your MBA Essay

Essays that are essentially resumes in prose — or which attempt to tell your entire life story — descend into the unwanted mishmash category. MBA essays that are replete with irrelevant details have strayed from their central mission. They are neither engaging nor persuasive and, indeed, bore readers.

Your MBA personal statement is a means to reveal who you are and what contributed to your character formation. But you want to avoid writing details about yourself that are not especially relevant to the application. These details can be tedious to read.

Remember that an essay has limits, including in terms of word count. Telling a story using key facts is better than making a bunch of loosely connected points that are full of details. Choose what you really want to write about. Here are some ideas you might find useful.

Common Writing Mistakes to Avoid

As a quality control device, you may want to be mindful about what to avoid in your essay. Here are some ideas on the common mistakes applicants make when writing an MBA personal statement.

1. Repeating or expanding on your resume

Perhaps the most common personal statement writing blunder is including an expository resume of your background and experience. This is not to say that business schools are not interested in your accomplishments.

However, other portions of your application will provide this information. Strive for depth, not breadth.

Aside from telling irrelevant details, listing down your accomplishments like you do in a resume is a no-no in writing your admission essay. You should not waste limited space by stating what can be easily found on your resume. You have to strive more for self-reflection because that is what the admissions panel wants to hear from you.

Focus on your purpose for writing the essay. This will help you put together ideas that can help back up your application and support your claim for a coveted spot.

2. Choosing a topic that could provoke negative reactions

Succeeding with your personal statement is not limited to the specifics of writing, such as grammar, style and details. Choosing a topic that won’t offend readers is equally as important.

Be sensitive to your readers and their potentially different and varying perspectives. The topic may have serious repercussions on how they perceive you as an individual or candidate for admission. Mistakes include looking unprofessional, revealing too much personal information or identifying yourself in terms of political or cultural leanings.

3. Including content that doesn’t help tell the story

An unfocused writer can rely too heavily on generalizations while also providing too many irrelevant details. The problem is that writers often don’t consider what is genuinely necessary to include or they repeat points.

Your MBA personal statement should be almost flawless. It should have a central idea to make it a unified whole. And the essay should only contain details that are important and relevant. After each draft is done, check that these goals are being achieved.

What Admissions Committees Look For

When evaluating MBA personal statements, admissions committees for MBA programs look for several key things, including:

• Professional experience: They want to see that you have relevant work experience, as well as a clear understanding of the role that an MBA will play in your career.
• Academic background: Admissions committees want to see that you have a strong academic foundation in business, as well as the quantitative and decision-making skills that are necessary for success in an MBA course.
• Goals and motivations: Admissions committees want to understand your motivations for pursuing an MBA and your long-term career goals. They want to see that you have a clear vision for how an MBA will help you achieve your goals and make a positive impact.
• Fit with the program: Committees want to see that you are a good fit for their particular program. They will look for evidence that you have done your research on the program and understand how it will help you achieve your goals.
• Writing ability: The panel will also evaluate your writing ability and communication skills. Your personal statement should be well-written, well-organized, and free of errors. It should also clearly articulate your ideas and convey your passion for business management.

Example 1: Family Business Part Owner

As the third generation to join the family business, I have always had a passion for continuing the legacy of success that my grandparents and parents have built. However, I have always felt that there was more I could learn to take our business to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA at a top business school. I am eager to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance on my current career trajectory, but also to drive growth and success for our organization and for the industry as a whole.

In addition to my experience in private business, I have a strong academic background. I received my undergraduate degree in Business Administration from XYZ University, where I learned business principles and developed analytical and problem-solving skills.

I am confident that my on-the-job experience, academic background, and passion for business make me an ideal candidate for a top business school’s MBA program. I am excited to take the next step in my career and to contribute to the growth and success of our family business and the industry through my knowledge and expertise.

Example 2: Financial Analyst

As a financial analyst at a leading consulting firm, I have gained valuable insights into the inner workings of the corporate world. However, I have always felt that there was more I could learn to help me better understand the big picture and make more informed decisions.

That is why I am pursuing an MBA. I am excited to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to make a positive impact on the organizations I work with.

In addition to experience in finance, I have a strong academic background in business. I received my undergraduate degree in Economics from XYZ University, where I developed quantitative and other technical skills and learned management principles.

I am confident that my professional experience, academic background, and passion for business make me an ideal candidate for an MBA program. I am excited to take the next step in my career and to contribute to the growth and success of businesses through my knowledge and expertise.

Example 3: Healthcare Administrator

As a registered nurse and healthcare administrator, I have dedicated my career to improving patient outcomes and advancing the field of healthcare. However, I have always felt that there was more I could learn to better understand the business side of healthcare and make a greater impact in the industry.

That is why I am pursuing an MBA. I am excited to delve deeper into topics such as healthcare strategy, finance, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to drive positive change for the organizations I work with.

In addition to administration experience, I have a strong academic background in healthcare and business. I received my Bachelor’s degree in Nursing from XYZ University and my Master’s degree in Healthcare Administration from ABC University, where I learned the fundamental principles of both fields and developed my analytical and strategic skills.

I am confident that my professional and academic backgrounds, and passion for healthcare make me an ideal candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of healthcare organizations through my knowledge and expertise.

Example 4: Marketing and Sales Manager

As a business development manager at XYZ Company, I have gained valuable experience in the field of marketing and sales. However, I have always felt that there was more I could learn to further advance my career and make a greater impact in the industry.

That is why I am pursuing an MBA degree. I am eager to delve deeper into the complexities of business strategy and management, and to learn from experienced professionals in the field. I believe that this education will not only help me to become a more effective leader, but also to make a positive contribution to my organization.

In addition to significant real-world experience, I have a strong academic background. I received my undergraduate degree in Marketing from ABC University, where I learned the fundamental principles of business and developed technical and organizational skills.

I am confident that my experience, academic achievements, and passion for business make me an ideal candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of a business through my knowledge and expertise.

Example 5: Project Manager

As a project manager at a global technology company, I have gained a wealth of experience in driving cross-functional teams to achieve success. However, I have always felt that there was more I could learn to take my skills to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA. I am eager to delve deeper into topics such as strategy, leadership, and innovation, and to learn from experienced professionals in the field. I believe that this education will not only help me to become a more effective leader, but also to drive growth and success for the organizations I work with.

In addition to management experience, I have a strong educational background. I received my undergraduate degree in Business Administration from ABC University, where I learned the fundamental principles of business and developed my analytical and problem-solving skills.

I am confident that my professional knowledge, academic background, and passion for business make me a strong candidate for an MBA. I am excited to take the next step in my career and to contribute to the growth and success of businesses.

Example 6: Startup Founder

As the founder and CEO of a successful start-up, I have gained valuable experience in the world of entrepreneurship and business. However, I have always felt that there was more I could learn to take my skills to the next level and make a greater impact in the industry.

That is why I am pursuing an MBA at a top business school. I am eager to delve deeper into topics such as finance, strategy, and leadership, and to learn from experienced professionals in the field. I believe that this education will not only help me to advance my career, but also to drive growth and success for my own business and for the organizations I work with.

In addition to my valuable business experiences, I have a strong education foundation. I received a Bachelor of Business degree from the University of Michigan, where I learned the fundamental principles of business and developed analytical and communication skills.

My business experience, academic background, and passion for business development make me a strong candidate for a top business school’s MBA program. I’m excited to take the next step in my career and to contribute to commercial growth and success through my knowledge and expertise.

Is Getting an MBA Difficult? How Hard?

Allan Duncan

A business school will typically give some weight to the MBA personal statement when assessing applications, but it is generally not the most important factor. Admissions committees also consider professional experience, academic background, GMAT or GRE scores, and letters of recommendation.

That being said, the personal statement is an important opportunity for applicants to showcase their strengths and explain why they are a good fit. A well-written MBA personal statement can help to differentiate an applicant from other candidates and provide insights into motivations, goals, and personality.

Overall, MBA personal statements represent just one piece of the puzzle when it comes to business school admissions. It is important to put effort into crafting a strong essay, but it is also important to focus on other aspects of the application.

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2 MBA Admissions Essays That Worked

These outstanding MBA personal statements resulted in admissions offers.

2 MBA Essays That Worked

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MBA admissions officials say they prefer personal statements that convey personality and demonstrate grit.

There is no secret formula to writing a compelling personal statement for an MBA application, university admissions officials say.

The key, they say, is to write a statement that feels authentic and makes your case.

Bruce DelMonico, assistant dean for admissions at the Yale University School of Management , is wary of personal statements that tell dramatic stories and stretch the truth. He says he is not looking for students to have exotic experiences, but for evidence of resilience, introspection and initiative.

Yale's business school recruits students identified as unselfish leaders – those who strive to improve the circumstances of others and help themselves rather than those who exploit others for personal gain, DelMonico says.

"We are looking to bring in students who will be inclusive leaders and who will bring people together," DelMonico says.

William Rieth, former senior director with the Fox School of Business at Temple University , says applicants sometimes struggle to write a memorable personal statement, but being memorable is vital.

"Students need to remember their audience," he says. "Schools are reading thousands of essays."

He says a solid personal statement requires a "compelling story" and an honest writing voice. "It should reflect your personality and sound like you."

How to Write an MBA Application Essay: A Few Tips

MBA admissions experts say a business school application essay should offer a convincing argument about why a candidate belongs in an MBA program at that particular school.

Wayne Hutchison, managing director for the MBA program at Michigan State University’s Eli Broad College of Business , urges prospective MBA students to explain their reasons for applying to B-school and to describe whatever incidents spurred their interest in graduate business education.

"In addition, applicants should discuss the skills and abilities they have that will translate to academic and professional success," Hutchison wrote in an email, noting that failing to include this information can lead admissions officers to question an MBA hopeful's competitiveness.

Aaron Burch, who earned his MBA degree from the University of Texas—Austin's McCombs School of Business , says MBA essays should address the following questions:

• "What do you want to accomplish career-wise that either requires an MBA or will be accelerated by an MBA?"
• "Why is this the exact point in your career where an MBA would be most impactful?"
• "What about this particular school is especially important for your career plans?"
• "How will you contribute?"

Burch, owner of DiscoverContainers.com – a website that provides information about shipping container houses – suggests that MBA students convey that they are at a point in their careers where they can "pivot without being pigeonholed" while having meaningful accomplishments, including "real responsibility."

It's also essential for MBA candidates to showcase what they have to offer a B-school, Burch wrote in an email. "You want to demonstrate that you're not just a taker and you want to add to the prestige and reputation of the school, add to the experience your future classmates will have, etc."

MBA alumni say it's crucial for prospective MBA students to describe how they intend to use an MBA .

"Admissions officers will want to understand your vision behind why an MBA might help you, so it's incumbent upon you to articulate the plan you have for yourself, and how their institution is going to help your journey," MBA degree recipient Taylor Constantine – the partner channel lead with Rain, a financial services company – wrote in an email.

Margo Bell, senior assistant director of admissions with Pepperdine University's Graziadio Business School in California, notes that MBA essays are influential factors in the MBA admissions process. Application essays help B-school admissions committees gauge the compatibility of a prospective student with the culture and values of the institution.

"As applicants begin to write their MBA applicant essays, it’s important for prospective students to share who they are as an individual," Bell wrote in an email. "The essay allows MBA admission officers to get a better understanding of who you are, what you wish to accomplish and why you deserve to be accepted."

Michal Strahilevitz, associate professor of marketing with St. Mary's College of California , advises MBA applicants to view the application essay as an opportunity to provide context for deficits in their admissions profile. "For example, if your undergraduate grades were not great because you worked full time to pay for school, write about it," Strahilevitz explained in an email.

What to Keep in Mind About MBA Essay Prompts

MBA admissions consultants note that business schools often have distinctive essay prompts, so it's important for applicants to tailor their essay to every school where they apply.

"Each school asks a specific question in the essay, and one of the most important things you can do as an applicant is to answer that question – not the question you wished we asked or the one you want to answer," DelMonico wrote in an email. "The various elements of the application fit together, and we’re looking to get very specific pieces of information from the essay. So please follow the essay instructions you’re given and don’t feel as though you need to or should make the essay broader in scope."

Barbara Coward, founder of the MBA 360° Admissions Consulting firm based in the Baltimore-Washington metropolitan area, notes that the first step in the essay writing process should be meticulously reading the question prompt. Think about the question for a few days while going about routine tasks so that ideas can "marinate."

Coward says that once prospective students have decided what they'd like to write about, they should let the words flow without filtering them because too much self-editing at the beginning of the creative process can interfere with productivity. Revisions and tweaks can come after an applicant has fully expressed his or her ideas.

Admissions experts note that MBA hopefuls who are struggling to figure out how to describe themselves may want to ask friends and family for advice. Prospective MBA students can also gain self-awareness by keeping a diary or creating a storyboard of their life.

Mistakes to Avoid in MBA Admission Essays

Taking too long to express the main idea or central thesis of an essay is a no-no, Coward says. Applicants should directly respond to a question and ensure that their essay is easily understood by an admissions officer. "Keep in mind that somebody is not reading a novel," she says. "They're going to be glancing through."

Excessively verbose essays don't make a good impression, Coward adds. Applicants should respect word limits and be concise, because doing otherwise creates extra work for admissions officers under time pressure, she explains.

Two other errors to avoid in MBA essays, Coward says, are being monotonous or melodramatic . It's important to have an introductory sentence that strikes the right tone, she adds. "You're not trying to create drama, but you don't want to put the person to sleep either," Coward says.

Examples of Outstanding MBA Essays

Here are two MBA essays that made the cut. The first is from the Fox School of Business and the second is from Yale. These essays are annotated with comments that explain why the essays charmed admissions committees.

Searching for a business school? Get our complete rankings of Best Business Schools .

Tags: graduate schools , business school , MBAs , students

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20 Must-Read MBA Essay Tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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5 Harvard MBA Personal Statement Examples

Featured Expert: Aali Malik, MBA

Harvard MBA personal statement examples can be helpful to applicants preparing to write their own stellar essays. That's why we've provided five of them for you to review and get inspired. So whether you have your eyes set on Harvard business school or just need some help with your personal statement for a different business school, this post will have some valuable information for you.

>> Want us to help you get accepted? Schedule a free strategy call here . <<

Article Contents 11 min read

An MBA personal statement is a short essay that summarizes your goals and experiences, as well as your reasons for pursuing an MBA and choosing a particular MBA program. It is also sometimes called a goal statement or MBA statement of purpose . A good personal statement should convince the admissions committees that you are the most suitable candidate for their MBA program by showing them your skills, experiences, and values. You can think of MBA personal statements as a cover letter for your MBA application. A cover letter is supposed to showcase your suitability for a professional role, and a personal statement is meant to communicate your suitability for a specific program and school. 

MBA personal statements are an essential part of your application because most graduate programs, like MBAs, look for well-rounded candidates. That's why they want to know more about your motivations and purpose for applying. To make an impression on your chosen business school's admissions committee, you need to show them the person behind the high grades and impressive MBA resume . It's also a great way to show the committee that you have outstanding communication skills, a trait that will serve you well as an MBA student and business leader in the professional world.

Brainstorming for personal statements and reading personal statement examples is also good preparation for MBA interview questions ! ","label":"Tip","title":"Tip"}]" code="tab1" template="BlogArticle">

The admissions committee of most MBA programs will usually pose a question (a prompt) that applicants are expected to answer in essay format. While these questions vary from one program to another and often change from year to year, there are prompts that are commonly used by all programs every application cycle; reviewing common prompts can help you prepare and give you ideas for the statement you will need to write. Harvard Business School (HBS) is a very prestigious institution and the competition to get into their MBA programs is fierce. That's why the admissions committee always gives applicants great personal statement prompts that encourage students to self-reflect on their motivations, perspectives, and goals. This is an excellent way for the admissions team to ensure that your values align with the school's.

Below are some of Harvard's famous prompts with sample answers that will help inspire your own. Pay special attention to the different ways these sample answers respond to the prompt while tying it back to the skills and qualities needed to succeed in business school.  

Looking for tips for writing your MBA resume as well? Take a look at this infographic:

Prompt: Describe an internal conflict (or difficult decision) that you have faced. How did you resolve the situation? What did you learn from this? (500-word limit). 

As a business owner, I frequently encounter the need to make decisions that affect others, but the most difficult decision I have ever had to make was a personal one about my career. 

Five years ago, I worked as a financial manager in a car dealership, and I was rather successful at it. In addition to working as a financial manager, I often spent my weekends working on cars with a friend who owned a small auto repair shop. We often talked about becoming partners and growing the business, but I was too comfortable at my job and unwilling to make such a risky move. My position as a finance manager was well-paid; it involved constant interaction with the public, sales, and business analysis, all of which I enjoy very much. Unfortunately, there was also no room to grow or learn anything new with this position, which I did not enjoy. Eventually, I found that even though I was comfortable, I was not happy with my work, and I was not putting in the same level of effort I once did. It wasn't long before I concluded that I needed to make a change. 

I pride myself on my ability to take a step back, look at the bigger picture and objectively analyze a situation. So that's exactly what I did with my career. I was able to look at the different aspects of my life and the skills that I have to offer. I came to the conclusion that my relative youth and lack of dependents made this the ideal time for me to take a big risk. I also felt that being a business owner would allow me to express my talents effectively and bring a significant contribution to the local economy. So, I decided to take a leap of faith and become part owner in the auto repair shop that my friend owned. 

The process of making this difficult decision and the resulting experience has taught me the importance of considering all options and that some risks are worth taking. I also learned a lot about myself during this process. I devoted numerous hours to contemplating questions such as 'What do I like to do?' 'What am I good at?' 'What role do I wish to play in my community?' I came out on the other side, strengthened and determined. I made that decision four years ago, and since then, I have not looked back or hesitated. It has been a challenging but rewarding experience. We've been able to grow our auto repair shop from a three-person operation to a company that employs twelve mechanics. 

I am dedicated to developing my business administration knowledge for my employees, business partner, and myself. Harvard Business school is the best place for me to do this, as it has a well-rounded curriculum that focuses on building leadership and analytical skills. Both of those are skills that I possess and wish to hone. 

Harvard MBA Personal Statement Example #2

Prompt: What are your three most substantial accomplishments and why do you view them as such? (600-word limit). 

I’ve achieved a few things in my life, many of which are listed on my resume. But my three most substantial accomplishments are not academic or professional. Still, they have significantly impacted every aspect of my life, including how I approach my work and school life.   

1. Leaving my hometown

I know that this is something that hundreds, if not thousands of people do every day, but I believe that it is a substantial accomplishment for many of those people too. I grew up in a small, conservative town with a population of less than 2000, and for a long time, my view of the world did not extend past the borders of our little town. I am an avid reader and was content with traveling only through the words of others. However, as I grew and started thinking about college and the career that I wanted, I realized that I could not succeed the way I wanted to without expanding my worldview. I then had to decide: stay in my comfort zone and settle or leave everything I knew behind and pursue my dreams of being an environmental lawyer. My ambition won. At the age of 17, I packed my bags and moved to the other end of the country. To this day, it is one of the hardest things I have ever had to do, but it is also the best decision I have ever made. 

2. Becoming a firefighter

Six years ago, I started volunteering as a firefighter, and it has been the most rewarding experience of my life. When I moved to this city, it took me a while to find my footing, but so many amazing resources were available to support me in my transition. So, when I finally settled down, I decided to give back to the community that had welcomed me with open arms, and I wanted to do that in a way that also challenged me. The training to become a firefighter pushed me both physically and mentally, and being in the field also pushed me emotionally. Unfortunately, as a firefighter, there are days when we can't get there in time, or we cannot save everyone. On the other hand, it also serves as a big motivator, and I can honestly say that every time we save someone, it feels like a substantial accomplishment. 

3. Making my workplace go green

One of the many things that I appreciate about my hometown is the community spirit. Everyone often comes together and does their part for the good of the entire community. It's something that I try to take with me everywhere I go. It is why I got involved with the student union in college, why I hope to get involved with the one at HBS, and why I decided to take the initiative and spearhead a project that would have a long-term effect at my workplace. I was able to enlist the help of three of my colleagues. We worked together to digitize the company's filing system, thus increasing efficiency and pushing us forward in our efforts to use less paper. In the last year, we’ve continued working towards becoming a greener company. I am proud of the progress that we’ve made because it took a lot of hard work, but it will positively impact not only the company but also our community. 

I think my accomplishments show a trend of persistence, community spirit, and diligence. I hope to bring all of these to Harvard Business School and carry them with me as I practice as an environmental lawyer in the future. 

Would you like to see these prompts all in one place to help you practice? This infographic is for you:

Prompt: What do you enjoy and what do you dislike about your current job? Why? (300-word limit). 

I have been working in a customer service center for almost a decade. When I first started as a customer service representative, I enjoyed making someone's day a little easier by providing a simple service. Today, I have worked my way up to my current role as Team Leader, and the thing that I enjoy the most about my work has not changed. As a Team Leader, I get to make my agents' days a little easier by doing everything I can to ensure they have what they need to do their job and enjoy the process. 

Another thing that I equally enjoy is that this role is constantly pushing me. I have often had to challenge myself to look for new and creative ways to keep my staff motivated and working as a unit. I am particularly proud of the points reward system that I created for my team, which is now used by all the different teams on the call center floor. 

On the other hand, I dislike my salary. Salary isn't the most important thing for me, but the reality is that money is an important factor when it comes to employment, especially when you have a family to support and bills to pay. I have discussed this with my employer, and unfortunately, there is just not much they can do while I am working in this particular position. 

It is one of the reasons why I wish to attend Harvard Business School. Over the years, as a student union member and then an employee, I have proven that I have the dedication and leadership qualities needed to succeed in a managerial role. Now, I am ready to invest in my future by learning from a school with a track record for creating creative business leaders.  

Harvard MBA Personal Statement Example #4 

Prompt: What are your career aspirations and why? How will you get there? (300-word limit). 

My long-term career goal is to occupy a senior managerial position in a corporation that manufactures, distributes, and markets high-end clothing. I plan to accomplish this by using the knowledge that I will gain from my MBA, and the analytical and leadership skills that I have honed over the years as a marketing director. 

I have been fascinated by fashion since I was a child. I was the kind of little girl who spent hours playing with dolls and trying on her mother's high heels. I have a curious mind and enjoy learning, so I started reading about fashion and its history. My fascination with the clothing industry, and consequently the size of my wardrobe, grew as I learned more about the subject.  

Over the years, as I learned about fashion, completed an undergraduate degree in statistics & marketing, and started working as a marketing specialist, I came to understand that only 50% of a successful business depends on the product or service it sells. The other 50% depends on business operations. If the accounting, marketing, and logistics are not right, then it does not matter how good the product is. Since I, unfortunately, have no talent when it comes to clothing design, my short-term goal is to master everything to do with the second half of running a successful business, and I believe that HBS is the best place for me to do that.  

I genuinely believe that my academic background, love for learning, and over six years of experience in fashion marketing have prepared me to handle the demanding nature of an MBA. I also know that Harvard's well-rounded MBA curriculum will give me the knowledge and network I need to accomplish my short-term goal, thus bringing me closer to my long-term career goal.  

Have you started thinking about MBA interview prep at all yet? You'll want to check out this video when you get to that point:

Harvard MBA Personal Statement Example #5

Question: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (No specific word count) 

Beyond the achievements and qualifications listed on my resume, I would like you to know that I am a leader who is passionate about education technology, and I believe that Harvard is my calling.  

Harvard Business School is the institution that initially piqued my interest in management sciences. Prof. Jonathan Smith, who taught my introduction to management course at the University of X, is a Harvard alumnus. He introduced me to the IBM portal, where he often read articles and case studies, which I still keep up with today. It is actually one of those articles that convinced me to apply for this Master in Business Administration/Master in Public Administration-International Development program. 

Last year, there was an article about the different ways in which technology can help increase the quality of the education for underserved populations. This topic is very dear to me because I grew up in an immigrant community and saw firsthand what it means to live in a poor, remote part of a country. While I completed my undergraduate teaching degree, I worked as a research assistant for Dr. Jane Laporte, who was conducting a study on a similar topic. She found that children who had access to certain technologies learned a lot better, even when all other circumstances were not ideal. 

I intend to leverage my teaching experience and the business acumen I'll acquire at Harvard to increase access to education through Ed-Tech products. My experience as a teacher in low-income communities has given me the knowledge needed to take on such a project. I also have a proven track record as a leader, starting in high school as a co-president of the student body and captain of the varsity soccer team, continuing in college as an elected vice-president of the student union, and even now, as the head of the teacher's association in my local community. 

Now, I am ready to take the next step in my academic career by attending Harvard Business School and completing the MBA/MPA-IDM program. I have selected this program because it offers a well-rounded curriculum focusing on international development and business administration. I believe that it is the best way for me to acquire the business savvy that I need to fulfill my long-term career goal. 

In short, an MBA personal statement is like the cover letter for your MBA application. It is a short essay that tells the admissions committee about the person behind the application. 

Yes, they are. Your MBA personal statement is an integral part of your application. It is supposed to show the admissions committees what skills, experiences, and fresh perspective you bring to their program. When done correctly, it can make your application stand out. 

Many business schools have a specific word limit, so you should always check the specific requirements or guidelines provided by the school. If there is no word count mentioned, you should aim for around 400-1,000 words. 

It is always a good idea to review personal statement examples and look at statement of purpose examples and tips for assistance in crafting your own statement. Harvard Business School has some excellent prompts that require applicants to dig deep and self-reflect. Therefore, they are a great tool for inspiring applicants who may be having a hard time brainstorming for their own statement. 

Not all schools provide a prompt, but they may provide different requirements. It is essential to always check the specific guidelines provided by your chosen school. 

Yes. Usually, schools will change the essay question every year or every application cycle. However, even if the wording of the prompts change, the core of the questions they ask remain the same. This is why it’s always a good idea to look back at old prompts.

We do not recommend doing this. First, many business schools have specific questions or prompts that your personal essay will need to answer. Secondly, different schools value different things, and your essay should reflect the values and skills that your chosen school is looking for in candidates. 

Yes. We highly recommend having someone else look at your statement to make sure it is grammatically correct, coherent, and compelling. To ensure that this is the case, you might want to consider investing in MBA admissions consulting .

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Outstanding MBA Personal Statement Examples

Introduction.

Applying to an MBA program is a lengthy process that involves multiple steps and numerous requirements. Some parts of the process are relatively simple, such as academic transcripts or test score submissions. 

Other parts are more complex and require more from you, such as the MBA essay(s) that you’ll likely have to submit. Of course, every bit of information you include in your application is vitally important because your application will be considered in its entirety before any decisions regarding your candidacy are made. 

However, certain portions of your application may hold more weight than others. There is no doubt that grades are important, and having a high GPA or an exceptional GMAT score certainly helps improve your chances of acceptance. 

Yet, numbers don’t leave much room for standing out, which is necessary when considering the sheer amount of applications MBA admissions committees have to sort through. However, writing an outstanding MBA personal statement is your chance to do precisely that. 

An exceptionally well-written personal statement could be the gateway to your success and could land your name on a shortlist for an interview invitation to the business school of your choice, getting you that much closer to an acceptance to a future MBA program. 

On the other hand, “ An essay that reveals any weakness in your candidacy could quickly put you in the reject pile,” so the stakes are high when you get to this point in your application. To learn more about where you should start, how you can ensure that your MBA personal statement makes you stand out, and what kinds of things you should avoid writing about - read on.

What is an MBA Personal Statement?

An MBA personal statement introduces you to the school’s admissions committee that you’re applying to. It is also an opportunity for you to show them what you could potentially contribute to the community that exists at their school.

For most schools, your chance to write a personal statement comes with your responses to the MBA essay questions. Each school has its own requirements when it comes to the MBA essay. There is only one essay prompt for some schools, and for others, there are multiple questions that you must answer. 

Similarly, some schools have word requirements that limit either the minimum or maximum word count that you can use for your answers, whereas others provide the question and let you decide how much to contribute.

Although each school has topics they typically like to cover, many schools change their questions from year-to-year, but some general themes tend to reoccur quite often in these kinds of prompts. One theme that often comes up has to do with your interest in the school or how you envision yourself fitting into the school’s program. 

For example, the Wharton School of Business at the University of Pennsylvania requests their applicants to answer “What do you hope to gain professionally from the Wharton MBA?” They also ask “how do you plan to make specific, meaningful contributions to the Wharton community?” 

Other schools are more interested in the theme of self-reflection. The University of Chicago’s Booth School of Business , for example, wants to learn “more about you outside of the office,” and they request that you take their essay as an “opportunity to tell us [them] something about who you are.” 

For many schools, the theme of goals and ambitions is a popular topic. At NYU Stern , they ask applicants, “What are your short and long-term career goals?” and  “how will the MBA help you achieve them?”Another major theme shared by many schools is that of leadership. 

Berkeley Haas requires that applicants consider how “the definition of successful leadership has evolved over the last decade and will continue to change,” and they’re interested in knowing “What do you need to develop to become a successful leader?” Although some schools branch away from these general subjects, these themes tend to be the most common, so the chances are good that you may have to write about one or more of these topics in your MBA personal statement.

Top Tips on Writing an Outstanding MBA Personal Statement

Focus on the question.

You’re going to want to keep in mind several things while you’re writing your MBA personal statement. One of the things is that you maintain a steady focus on the actual question(s) asked throughout your essay. Of course, the questions are often very open-ended and allow you to answer them in a variety of ways. 

Once you’ve chosen a path, try your best to stick with it and continuously remind yourself of the task at hand, so you can question whether you’re straying too far from what you’re trying to write about. Staying on topic and focusing on the question at hand will also help prevent you from wasting space and time on irrelevant information. 

Although the admissions committee probably doesn’t have a distinct black and white answer to the question that they’re asking, they are still looking for an answer, so make sure that you’re not just providing them with an autobiography. 

Writing about your strengths and experiences is still necessary, so make sure you cover any  relevant strengths and experiences in accordance with the theme and question. Although admissions committees are generally interested in applicants who write unique content, it is important to avoid getting too far off track with your MBA personal statement. There is still a question at hand to answer, with directions that must be followed, so don’t write about whatever you please.

Show Your Passion

A good, compelling MBA personal statement is chalked full of passion. If you let your passion shine through in every line, you’re bound to grab the attention of the admissions committee that reads your application. No business school is interested in an applicant that lacks passion and enthusiasm. 

The main goal of each school is to fill their cohort with future leaders, who are passionate and driven to succeed. Let them know what kind of  business goals you have in mind and give them an idea of your ultimate ambitions. Whether you want to create a startup, start a nonprofit, or even move up within the ranks of the company that you’re already working for, let the admissions committee in on how you view your future in the business world.

With that said, make sure it's overtly clear why that envisioned future has ignited a passion inside of you that has pushed you to apply for an MBA program. Ensure that you go back to the source of your ambitions and give them an idea of where your passion originally stemmed from. Doing this will help them understand your aspirations better, and it will also give them a better overall understanding of who you are at your core.

Get to Know the School

It should also be evident in your MBA personal statement that you’ve invested time into getting to know the school that you’re applying to. Schools differ from each other in varying ways, and each of their MBA programs have distinct features that set them apart from one another. 

If you can demonstrate an understanding of the school’s missions, values, and goals in your personal statement, it will let the admissions committee know that you’ve done your research. Knowing these things will also help you tailor your MBA personal statement to meet some of the school’s criteria. 

Once you know the goals of a school, you can detail various ways that you’re capable of contributing to them. Once you know their values, you can show them various traits, which you possess, that align with those values. Once you know what their mission is, you can highlight ways in which your mission is similar. 

Of course, it isn’t necessary to reflect every single virtue that the school values in your MBA personal statement, but if you’re able to make enough of these connections between yourself and the school, they’ll see that you’re a good fit for a future cohort, increasing your chances of acceptance into one of their programs. 

Let the admissions committee know why you feel their MBA program is the best fit for you. If you can think of some specific things that their program provides, such as experiential learning or internships, mention why these opportunities excite you. Additionally, if a particular member of their faculty or a specific course interests you, explain where your appeal is coming from. 

There are many ways for you to gain more information about a school that will be useful during this portion of your personal statement. You can check out the school’s website, reach out to department heads, look into previous or current students’ profiles, look at the school’s online forums and social media groups, and even attend their events scheduled for prospective students.

Highlight Your Leadership Qualities

Upon closer inspection of some business school websites, it will be apparent that most of them value leadership above all else. Essentially, all business schools are looking to fill their cohorts with students who will become global leaders in the future. 

If you can show a school’s admissions committee that you have leadership qualities and that you have the potential to be a great leader, it will undoubtedly pique their interest in you. The best way to do this is by providing an insight into your motivations, strengths, and capabilities by emphasizing experiences that you’ve had, which present you as a proactive person who takes charge of the situations. 

You don’t need to describe some grand situation where you made a global impact. However, if you’ve taken the initiative to lead a local fundraiser, or you’ve started a club and led them to a set goal, these are the kinds of experiences that are worth mentioning because they will portray you as a leader.

Back-Up Your Claims

It is of vital importance that you don’t merely tell admissions why you’re a good fit for their school, or that you’re a strong leader, or that you have what it takes to make it in the world of business. Instead, you must show them all of these things by backing up your claims with examples. 

Your claims will feel empty and baseless if you don’t have real-life examples to back them up. Rather than telling a school how resourceful or imaginative you are, tell them an anecdotal story that helps them independently draw this conclusion . 

You can describe a situation when you made use of connections you have within your community to get something done that would benefit everyone or a time when you had to come up with a creative solution to a setback that you were facing. 

Unlike general statements, stories are memorable and will be hard for admissions committees to forget about you if you tell them a story that shines a light on your best side. Keep your stories brief and to the point, but include the necessary details to illustrate the points you’re trying to make.

Mistakes to Avoid While Writing an MBA Personal Statement

Don’t be too eager to please.

Many people make a common mistake when writing their MBA personal statement by focusing too much on writing exactly what they believe the committee wants to hear. In other words, trying too hard to please the admissions committee can sometimes have the opposite effect. 

When taking on an MBA essay, if you write what you think the admissions committee is expecting, you’ll waste a perfect opportunity to show them your actual value to their program, and you’ll likely blend in with the rest of the applicants. 

Each admissions committee has boxes that they are looking to tick, and the overall goal is for you to tick as many or all of those boxes as possible in a natural manner. If your aim is fitting the bill, it will be obvious and will detract from your chance to come across as unique. 

It will also make for a dull and underwhelming MBA personal statement. Beyond fulfilling specific requirements, you should demonstrate that you have character. Don’t be afraid to break the mold, at times, if it will allow you to open up more and share something genuine about who you are. 

Diversity is essential at any business school because diverse perspectives are what make a cohort attractive and interesting. So, think of how you can contribute to this diversity and embrace your authentic self when you craft your MBA personal statement.

Avoid Summarizing Your Résumé

By the time that an admissions committee gets to your MBA personal statement, the chances are good that they’ve already read through your résumé . Thus, there is no need for you to restate information directly from your résumé during your MBA personal statement. 

The admissions committee has that information already, and you can trust that they will not forget it if it is worth remembering.  By the time they get to your personal statement, they are craving something original and fresh. 

The purpose of a résumé is to list your relevant experience, but the purpose of an MBA personal statement is to show why that experience matters and why it sets you apart from all the other applicants. 

If you want your essay to be captivating, you must draw the admissions committee in with your storytelling skills. Use vivid descriptions to bring the stories that you’re telling to life and take the admissions committee on a journey that demands their attention.

No Need to Apologize

A general rule to keep in mind when writing your MBA personal statements is to avoid making any apologies. If there is a portion of your application that you aren’t feeling overly confident about, don’t draw attention to it. 

It might feel like you must explain yourself, whether this means justifying a lower than average GPA or test score or why there is a gap in your employment. 

However, your MBA personal statement is a limited opportunity for you to convince an admissions committee of your candidacy for their program, so spending time on things that don’t accentuate your best side is a waste of valuable time and words. Rather than apologizing for your potential downfalls, draw the admissions committee’s attention away from those parts of your application. 

Give them a good reason to naturally forget those things by wowing them with an MBA personal statement that highlights all of the reasons you are the ideal choice for their next cohort. The only time it is acceptable to explain your shortcomings is if the essay question specifically asks about them.

Outstanding MBA Personal Statement Examples 

Goals essay example.

Essay 1: What do you hope to gain professionally from the Wharton MBA? (500 words)

Sample Introduction:

Prior to COVID, I dreamed of a future as an entrepreneur building on my mother’s example of using business to make a difference in local communities. 2020, however, afforded me the opportunity to simultaneously begin pursuing the impact I hoped to make, even without my own venture, by participating in [Name] and [Name] recruiting efforts, while pausing to reflect on those aspirations.

Though I would still like to build on my mother’s legacy of community-minded entrepreneurship, I believe I will be able to make the most direct impact by founding my own venture capital fund that incubates companies from seed to late stage. My three years at [Company] have helped me develop analytical and operational skills necessary to be a thoughtful founder, but a Wharton MBA will help me refine my leadership style, as well as help me adopt the mindset of a community-minded investor.

Sample Body Paragraph:

With a flexible core foundation, I will use my time at Wharton to focus on classes that will uniquely help me achieve my goal. As a double major in Business Economics and Public Policy and Entrepreneurship & Innovation, I will not only understand the best way to use business to improve a community with classes like “Urban Public Policy and Private Economic Development,” but I can also study different methods to bring solutions to life with classes like “Venture Capital and Entrepreneurial Management” and “Finance of Buyouts and Acquisitions.” Best of all, I can begin applying and practicing what I have learned in the classroom by working with the [Company] or spending a semester in [Place] with the robust [Community] in the [Area].

Sample Conclusion:

After graduating, I intend to be an active alumni, joining the Alumni Angel group, as well as serving as a mentor for Wharton students. Bolstered by my experiences inside and outside the classroom, I will be ready to make my mark on the Venture Capital world, bringing more equitable access to financial resources for entrepreneurs of color. When I do, I know that I will have the support of my Wharton community behind me.

Why it Works:

This is a fantastic sample of a MBA personal statement for many reasons. Firstly, the applicant doesn’t waste any time and gets right into an explanation of their personal goals and aspirations at the beginning of their essay, which then ties into a brief explanation of the source of their inspiration. 

They also highlight their opportunistic nature by showing how they took advantage of the situation when COVID began. They consistently reference specific parts of the Wharton MBA program they’re interested in, such as some specific classes they intend to take. They also mention how they plan to use their experience at Wharton to make their dream a reality.

Contributions Essay Example

Essay 2: Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

While I may have a few years before launching my own fund to transform local communities, during my time at Wharton, I intend to be an active participant in Wharton’s Anti-Racism goals, fighting to bring equity and inclusion with the same passion I have brought to my office and B/LX network. I want to help usher in a new era at Wharton focused on today’s business concerns where diversity and inclusion are top of mind.

I plan to be an active member of whatever initiatives are formed with student involvement seeking to effect that change, such as the Wharton Graduate Association (WGA). As a member of the [Organization], I can work with my peers to network in our hometowns to increase [Ethnicity] participation in MBA programs, which has been historically under-represented, as well as welcome prospective students as a host during [Initiative], to ensure that all who are interested feel welcome the moment they approach this school.

I have learned through my work at [Company] that one needs to bring in allies to improve diversity - cultivating a strong affinity group is a start, but not enough. As a member of the [Group], I will support Wharton founders, specifically ones with social ventures addressing poverty and inequality in the greater [City] community, thus growing student-funded entrepreneurship with a social benefit. As a fellow, I will also be able to further hone my own sense of leadership to understand the best way to motivate people to prioritize community benefit.

When not focused on ventures and leadership, I plan to school fellow students in the Tennis Club, share meals with the Wharton Food Club, and continue bragging about California’s Cabernet Sauvignons to the Wine Club. I envision my Wharton experience moving beyond the classroom to build an alumni cohort to last a lifetime, supporting each other to overcome the challenges we will inevitably face as we become next generation leaders.

This MBA personal statement is yet another strong sample. This applicant has clearly done their research and has discovered that they have a goal in common with the school they’re applying to. They focus on this shared goal and highlight how they intend to achieve progress towards it by working together with the school and its community. 

They make sure to back up their claims with examples of relevant work experience  that is in line with this vein of thought. Doing this demonstrates focus and shows that they are serious about their passions. 

Their conclusion further reinstates the fact that they are familiar with what the school has to offer, and it also flushes their personality out a little more. It also helps the admissions committee to envision the applicant fitting into the school’s community in various ways.

Self Reflection Essay Example

Essay 3: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program?

Disability has always been close to home; my family and community have a long and painful history of degenerative disease. I often think of my uncle, who steadfastly refused to let others help him eat meals following a string of kidney surgeries, and to my grandfather, suffering from neurodegenerative decline, who would rather exert excruciating effort to walk up a flight of stairs than ask me to get reading glasses from his bedroom.

It dawned on me that a reliance on others to move through daily life slowly chips away at one’s humanity; that lost independence is a common denominator of disability, and it impacts people almost as meaningfully as the underlying medical condition does. While various technologies and medical subspecialties exist to ease physical suffering, there is woefully little out there aimed to mitigate this deeper psychological problem. What’s more, the data and tools to solve this issue do exist, but millions continue to suffer.

I’m driven by finding answers to the most complex, most challenging problems faced by humanity; the ones that are too daunting, or those that go unrecognized. I felt a moral obligation to intervene. What followed would help me discover my life’s mission – building AI-driven tech to improve healthcare.

Sample Body Paragraphs

I rallied a friend, and together we built an AI-driven, low-cost speech-recognition platform that enabled voice-activated control over electronic systems in a household, thus empowering individuals suffering from ALS and multiple sclerosis. It was an exercise in creativity and persistence. It was quite daunting at the outset - I still have scars from initial circuit prototypes exploding in my hand. But, in the end, our solution worked, and cost a fraction of a now commercially available solution like Alexa.

As I think back to my core questions of independence, disability, and the juxtaposition of

medical and psychological suffering, I see increased life expectancy as a testament to modern advances in medicine. I now want to start the conversation around ensuring that people like my uncle or grandfather live not just longer, but happier, more dignified lives.

In the long run, by proving the benefits of AI-driven healthcare to the world, I want to build an enterprise that not only continues to develop sophisticated technologies, solve complex medical challenges, and change lives, but also improves the underlying fabric of healthcare policy. Like Uber and Airbnb, my dream is to eventually create an organization that fundamentally shifts the contemporary regulatory paradigm in healthcare to one that evolves and appropriately reflects both the medical and psychological needs of the modern patient.

The more I study disability, disease, impairment, and their implications on the human psyche, the more I appreciate the power of community - the feeling that there are people who fearlessly stand with you as you look to defy the odds. As I look to achieve my life’s mission and create a better healthcare system, I can’t think of a stronger, more supportive, and more inspiring community than Harvard.

The general management toolkit, network, and leadership skills that I develop will stay with me long past my time at HBS. I am confident in finding co-founders, collaborators, and investors who are as passionate as I am about solving entrenched challenges in healthcare. I plan to engage in cross-disciplinary inquiry through the [Initiative], and strive to develop a deft understanding of the interplay between the business, policy, and technological aspects of healthcare, something made uniquely possible through close collaboration with HMS and HKS.

I am more inspired than ever to realize my dream of restoring the lives of millions who suffer through no fault of their own, and the Harvard MBA will enable me to achieve exactly that.

This essay manages to take a very broad MBA essay question and turn it into a highly focused and genuine personal statement. The applicant doesn’t merely state their goals, but paints a delicate picture of their very personal inspirations that have become their driving force. 

This MBA personal statement includes numerous details, while refraining from including irrelevant ones. Each part of the narrative that they’ve told is necessary and is carefully woven together to provide an accurate background of where their motivation stems from and how it has led them to apply to this school. 

They also reference relevant achievements and experiences that they’ve had that indicate a strong sense of leadership within them, making them an attractive candidate for the school they’re applying to.

1. What is the purpose of an MBA personal statement?

The general purpose of an MBA personal statement is to show the admissions committee a little more about who you are and why they should consider your candidacy for their program. It is also a chance for you to show your goals and ambitions, while demonstrating how they pertain to the specific MBA program you’re applying to.

2. How long should an MBA personal statement be?

Some schools have specific minimum or maximum word counts for their essays, while others don’t. A school will typically list these kinds of requirements together with the essay questions.

3. What should I focus on with my MBA personal statement?

Your MBA personal statement should focus on answering the question(s) that the school has provided. These questions vary from school-to-school, but are usually found on the applications page of a school’s website, along with all of the other information relevant to your application. In conjunction with your answer to the prompt, you may focus on describing experiences, skills, and goals of yours that are relevant to the MBA program you’re applying to.

4. Should I write a different personal statement for each school that I apply to if I’m applying to multiple schools/programs?

Yes. Not only does each school have their own essay questions, but each school also has its own set of values, missions, and interests. Thus, your MBA personal statement isn’t easily transferable from one school’s application to another. 

If you want to maximize your chances of getting accepted into a school’s MBA program, you must carefully craft a unique MBA personal statement for each school that you apply to.

5. What should I research before writing my MBA personal statement?

Some research into a school is necessary before you can begin writing an MBA personal statement to submit to them. You may want to research a school’s mission statement, curriculum, faculty, extracurricular activities, or other pertinent information related to their MBA program. 

It will be necessary to reference these kinds of things throughout your MBA personal statement when you explain why this particular school is the best option for you and why you are the best fit for their next cohort.

6. Should I mention my GPA or GMAT/GRE scores in my MBA personal statement?

No. Your academic transcripts and test score submissions will be part of a different section of your application. The admissions committee does not need to see the same information in two places. 

Use the MBA personal statement as an opportunity to improve your candidacy for the school’s program in fresh, new ways by discussing things that would not be possible to include in your transcripts or on your résumé.

Your MBA personal statement is a vital part of your MBA application, and, as such, it requires that you approach your writing process with careful consideration. Your personal statement is a significant opportunity to make a good impression on the admissions committee by showing them who you are and why you deserve a coveted spot in their program. 

Plan out what you want to say, and take your time organizing exactly how you’d like to say it. Remember that every word counts, so make sure that you stay focused and don’t get off-topic. Once you’ve written an outstanding MBA personal statement that you feel packs a punch, proofread your essay, and, if possible, have others proofread it as well to ensure that there are no errors that will detract from the content.

You should also make sure that your writing conveys a sense of confidence, creativity, and passion. If you account for all of these things, and you let your true self shine through in your MBA personal statement, then there is no reason why an admissions committee wouldn’t be interested in having you join their next cohort of students.

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MBA Essay Tips: The 4 Admissions Essays You’ll Likely Encounter When Applying to Business School

It can seem like there are an infinite variety of MBA admissions essays. With famous examples, like the Stanford GSB application’s “What Matters Most to You, and Why?” or the Duke Fuqua application’s “25 Random Things”, it is easy to get overwhelmed thinking that you will have to write a completely different essay with a different subject for every question on every one of your business school applications. While each type of MBA essay does need to be tailored to each b-school, you can simplify and streamline the process of essay writing by embracing the idea that most admission essay prompts can be categorized into core themes.

Let’s get to know them below:

MBA Application Essay #1: The Personal Statement

MBA admissions committees care about your core values, your moral character, and the passions that motivate you. For example, UC Berkeley’s Haas Business School has four stated defining principles :

• Question the Status Quo
• Confidence Without Attitude
• Students Always
• Beyond Yourself

Dartmouth’s Tuck School of Business is interested in accepting genuinely nice people . Duke’s Fuqua School of Business is interested in people’s “ decency quotient .” These business schools look to recruit people with worldviews that are compatible with these values and it is your job, in this category of essay, to make sure that comes across.

Luckily, you can talk about almost anything in these personal essays. Applicants will often discuss relationships with friends and mentors. Others might talk about the hardships they overcame or difficult experiences. However, there are some things to avoid which we discus here: 4 Mistakes Applicants Make when Writing the Personal Essay .

At the core, your business school personal statement should serve to illuminate who you are as a person and demonstrate that you live according to a code that is in line with your target business school’s own approach to education.

Yaron Dahan on the Importance of Your Story:

Mba application essay #2: the career goals essay.

Business school admissions committees want you to have a good job when you graduate from their MBA program. This is for three reasons:

• Business schools want their employment report to look good! That means that a very high percentage of graduates receive job offers (currently 98.4% at Wharton , for example), and those jobs have high compensation.
• Business schools want you to get not just “a job”, but a job that you really want. Satisfied students who achieved their goals are likely to promote the school to other potential students and speak well of the program.
• Business schools hope for (some of) their graduates to make enough money to eventually become donors.

Even though getting a good job is important, this isn’t everything. In order to stand out from other candidates, the job needs to be a bit inspiring as well. If you are not ambitious enough in outlining your goals and the impact you want to make in your future career, it is possible to come across as a boring candidate who is more or less content to stay in their current position with slightly better pay. Business schools will likely take a hard pass on those applicants. That said, if you are not somewhat realistic with what you want to accomplish, you can end up sounding naïve or unserious.

The goal here is to walk the line between the two. It is your job to convince the school that you have goals which are meaningful, but also grounded in your past experiences and considered enough that your success is assured.

To hear more on this, check out: Career Goals for MBA Essay Writing and More .

Demonstrating School Fit

After you state your goals, you’ll also need to explain how the MBA is a necessary part of achieving those goals. This is a chance to show that not only do you need an MBA , but that the particular program you’re applying to is exactly the right fit with your development needs.

What MBA programs really want to know is that you have done your homework and researched the school in detail. Admissions officers DON’T want to see copy/paste from the course catalogue. It is important to network with schools beforehand and then use what you learned to show that only their institution really has the resources to make your goals a reality.

Rebecca Heath Anderson on Researching Career Goals:

Mba application essay #3: school participation essay.

Business schools are selfish! They want to know that you will add something to their institution by attending. Schools rely on students to run many programs, such as professional clubs, and want to know that you will be an active participant in the campus culture. In fact, MBA programs tend to do almost every class and activity in groups.

In order to answer questions like these effectively, you will need to map out the kinds of school-sponsored clubs, conferences, and activities in which you are interested in participating. Consider where you can make helpful contributions to campus life: how can you benefit your classmates as well as the school as a whole?

MBA Application Essay #4: Behavioral Essays

An MBA program might ask about your previous experiences, both to gauge whether you’re ready to benefit from the school’s leadership development programs and to know your moral values as a leader. These questions can come in a number of forms.

They might prompt you by saying “Tell us about a time when you led a team” or even “Tell us about a time when you failed.”

What schools really are looking for, in this instance, is some sign that you are self-reflective. They want to understand that you have experienced some leadership setbacks that have made you interested in and prepared to take in the knowledge they have to offer.

Early Birds Toolkit

Learn 3 Steps You Should Take NOW to Improve Your Profile for R1 2024

In MBA admissions, starting early can significantly boost your chances. 

But there are no shortcuts, and while R1 2024 deadlines might seem far off, building your profile takes time.

Our Early Birds Toolkit has everything you need to get started right now —leave your name and email, and we’ll send you three actionable steps to elevate your profile, plus time-saving tools for faster progress.

MBA Leadership Essays and How to Write Them

What makes you a strong leader? This can be a difficult question to answer. If you have a lot of leadership experience, your challenge is to tell your story in a compelling and authentic way. And if you don’t have a lot of leadership experience, your task is to be creative about how you answer the prompt, so that you can demonstrate to admissions committees the type of leader you’ll be.

In both cases it’s important not to exaggerate the truth. As soon as you inflate what your actual experience was, you call into question not only your response to the leadership question, but also the truthfulness of the rest of your application.

When shaping a response to the leadership question, you should first think about all of the people you interact with at your job: your manager, colleagues, team members of other departments, office staff, and HR. Consider your role on this team, and what your contributions were.

If you truly had a leadership role, reflect upon your experiences—good and bad—in leading a team. Admissions committees want to see not just your successes, but also your resilience and ability to learn from mistakes. If you weren’t the leader, you can pull from examples of good leadership that you have encountered, and demonstrate how you embody those skills, perhaps by describing non-work-related leadership positions you have held.

Questions to Consider for Leadership Essays

When developing your response to the leadership question, it is important to provide as many specifics as possible—particularly in your earliest drafts. Here are some questions that can help you make your essay convincing and engaging. (You don’t necessarily need to answer all of them; they are just a starting point.)

• What did you do in your role to fix problems?
• How did you handle situations where you had to escalate the issue to management?
• How did you work with people who weren’t members of your team? How did you get what you needed, even from people who couldn’t care less about you?
• If everyone in the office was down, what did you do to perk people up?
• Did you ever informally mentor junior colleagues?
• What fears or problems did you overcome in order to lead successfully?

Writing about Difficulties, Failures and Weaknesses

A common question in MBA essay prompts concerns a failure or setback in your career. These are a few examples of essay prompts that top MBA programs have used to ask about this topic:

• Tell us three setbacks you have faced.
• Describe a situation taken from your personal or professional life where you failed. Discuss what you learned.
• Discuss a time when you faced a challenging interpersonal experience. How did you navigate the situation and what did you learn from it?

These can be unpleasant topics to write about. How should an applicant respond to questions like these?

Pick a Genuine Failure or Weakness

Although it may seem tempting to tell a story in which your own failures are minimized, this type of response is unlikely to be effective, because it does not give you the chance to show self-reflection and personal growth. Moreover, an example where you give a ‘faux failure’ is much less likely to engage the reader than one where you describe a genuine failure of setback.

For example, imagine that you decided to write about an important project that failed due to an error by someone in the team you supervised. You may be tempted to write that “the team member was unable to take the responsibility and should have been monitored more closely.” Although this may be part of the story, a better response would include some reflection on your personal contribution to the problem. Instead of giving the trite insight that you should have monitored the team more carefully, you could write about the shortcomings in your management style and ability to motivate the team. By doing this, you show that you are honest and able to to reflect on failures, and you give yourself the chance to go on to describe what you have learned.

Don’t Turn a Failure Essay Into an Achievement Essay

For instance, in the above example, do not draw the attention away from your failure in managing the team by pointing out how hard you worked on the project yourself. You do not want to give the application committee the impression that you only want to talk about your successes, but are reluctant to reflect on your weaknesses.

Describe What You Learned

End your essay by describing what you have learned from your failure or setback and give an example of how you used your new insight. This is an expected topic even if it is not mentioned in the text of the prompt.

An average essay draws trite lessons. Sticking again with the example above, you might write that “each team member has a unique style and should be motivated accordingly.” A better response includes more details: Why did you fail to connect with the problem team member? Were there warning signs that you could have seen? A great response includes an example where you put your fix into action: you can mention, for instance, how you worked successfully with the same team member on a later project or were able to spot a potential problem early on in another team you managed afterwards.

By taking the courage to write honestly and directly about your failures, and then showing how you have put your learnings into action after the failure, you will have tackled this difficult essay topic successfully.

Now that we have looked at the main categories of MBA essays, let’s talk about one of the persistent myths about the MBA application process: using example essays and templates.

MBA Essay Examples and Templates–A Bad Idea

It is tempting to think that you can model your business school essay off of someone else’s successful essay. People spend time and money searching for “the perfect MBA essay sample” to use as a guide. First, you may hope to avoid the effort of having to write the essay yourself. Second, this is the sort of cargo cult thinking that says: if I copy what a successful applicant did, then I will also be admitted.

The truth of the matter is that sample essays don’t work. People get admitted to MBA programs for many reasons. Menlo Coaching has bought and reviewed several editions of the Harbus Essay Guide , which contains a number of successful HBS essays… and some of the essays therein are absolutely terrible. One essay spent its entire length bragging about the writer’s vast family wealth and all the celebrities the writer knew. Clearly, that applicant did not get in on the merits of their essay-writing skills.

Former HBS director of admissions Dee Leopold famously said that “Applying to Harvard is not an essay writing contest.” As per our MBA applications and admissions guide , people are accepted to MBA programs not on the quality of the writing, but on the quality of the thinking that went into the essay. As a result, “the perfect essay” is actually the one that answers the question based on your perspective and experiences.

By focusing on these broad categories, you can avoid some of the pitfalls of the essay writing process. Try to keep in mind what your overall MBA story is and don’t get lost in some of the things that don’t matter, such as “sample essays” or figuring out the exact language you are going to use.

Remember, the best application essay is the one that addresses the question in a way that is tied in to your personal experience.

Discover what sets standout MBA application essays apart from the crowd with expert guidance from our experienced MBA admissions consulting team .

Read more on MBA essays

• Taking the Stress out of the MBA Essay Writing Process
• Best strategies for the Harvard MBA Essay
• What Matters Most: Conquering the Stanford GSB Essay A
• Give & Take in the Wharton MBA Essays

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How to write a winning mba application essay.

Obtaining your Master’s in Business Administration (MBA) can open doors to greater career opportunities, increase your salary, and teach you valuable skills. But before you begin your journey to success, you have to write a compelling application essay to get your foot in the door.

It can be overwhelming to try and jam-pack your MBA application essay with every single one of your academic and professional accomplishments and experiences. There are many important components that you must include in your essay in order to stand out from the crowd. An essay with or without these elements can either make or break your chances at being admitted into your top graduate school of choice. We’ve put together a guide to help you write an exemplary MBA personal statement.

1. Explain your long and short-term goals

MBA admissions committees look for candidates that are serious about their future. They want to see why you’re interested in the MBA program and how it will help you achieve your goals. When you write your personal statement, make sure the reader will walk away understanding how you plan to use your degree, and the impact you will make with it upon completion. 

In order to showcase your eagerness and commitment, explain in detail your long and short-term goals. Be passionate as you describe your vision all while demonstrating how your goals have evolved over time. This will give the committee a better understanding of who you are, what you want, and how you will succeed in grad school .

When discussing your short-term goals, be sure to bridge the gap between where you are now and where you want to be upon graduating. Highlight the skills, knowledge, and network you want to gain that will help you transition into the next stage of your professional life. 

As for your long-term goals, focus on your ultimate career objectives. Is there a specific area in business that you want to work in? Are you trying to transition to a different career path? Do you want to teach business-related subjects at the university level? Make sure your goals are realistic, measurable, and align with your personal interests. Having clear, SMART , goals shows the admissions committee that you are ready for their program and the workforce.

Explain your long and short-term goals.jpg

2. Do your research

One grave mistake to avoid in your MBA personal statement is discussing the wrong program. Discussing the wrong program or being too vague can signal to the admissions committee that you haven't done your research or that you may not be genuinely committed to their institution. To avoid this, make sure to tailor your essay to the unique strengths and offerings of the MBA program you're targeting.

The more specific you are, the better. Go beyond referencing the name of the school and discuss the program and what you want to gain from it in greater detail. Specify the courses that pique your interests and how they align with your goals and skills you want to gain. Describe a research project you want to undertake and identify a professor whose past work aligns with your envisioned project. You can even mention an organization you want to participate in and how you plan on getting involved on-campus.

Once you’ve established the specific qualities of the school and program that intrigues you, describe how they will benefit you. For example, if you’re considering an MBA in Technology , explain how the advanced technical and skills you will receive will help you in your future management position. Your essay should clearly demonstrate your genuine interest and alignment with the specific MBA program you are applying to. 

Do your research.png

3. Reflect on your experiences

Your MBA application essay should tell a compelling story about who you are, what you’ve accomplished, and where you want to go. Prior to composing your essay, pause to reflect on your academic, professional, and personal experiences. Contemplate how these encounters have influenced both your personal growth and aspirations.

Provide real-life examples of how you have overcome challenges, learned important lessons, and discovered your passion for business, as these experiences can help vividly illustrate your personal and professional growth. Remember that the experiences you include in your essay are not limited to the ones you’ve had in your classroom. The admissions committee is also interested in your extracurricular activities, community involvement, work experience, and leadership roles.

One approach to stand out from the competitive crowd is to think of the personal statement as a story rather than an essay that lists off your accomplishments. Craft a captivating story that paints a clear picture in your readers’ mind. Was there a moment in your childhood where you discovered your passion for business? Did you have a profound learning moment with a professor or supervisor that taught you the value of mentorship and how it can shape your professional journey? 

That picture you choose to paint should showcase a holistic view of your well-rounded personality, uniqueness, values, and potential contributions to the MBA program. One of the most important things to remember is to be your genuine self.

Reflect on your experiences.jpg

4. Emphasize your skills

Think about the kinds of skills that businesses and employers look for and discuss them in your statement. Leadership, teamwork, analytical, and technical skills are the types of these skills and qualities that the MBA admissions committee wants to see in a candidate. Demonstrating your alignment with the expectations of the business world not only enhances your application but also highlights your readiness for the challenges of an MBA program.

In your essay, identify the hard and soft skills you have and how you want to put them to use. Interweave your skills within the story you want to tell. Explain how you developed your leadership skills throughout your career or describe a time you used problem solving during a tough situation at a previous job. Highlight the skills that are relevant to your goals and provide concrete examples wherever you can. Thinking about the future landscape of the business career field you're headed into can also help you define the skills you’ll need to have.

If you believe that you lack certain skills and wish to gain them through your Master’s education, no problem. Be sure to express your enthusiasm to learn and gain the expertise needed to help you achieve your goals and how the MBA program will help you do that. Addressing your weaknesses and focusing on how you plan to overcome them can be a great way to show your honest self and demonstrate your resilience and commitment to professional growth.

Emphasize your skills.jpg

Obtain your MBA online at NJIT

Your MBA application essay is a tool to distinguish yourself as a competitive candidate and an opportunity to exhibit your passions, expertise, and personal story. Using these tips can help you craft a unique essay. The application is the first step you must take to reach your academic goals, so make sure your essay is a winning one. 

At NJIT, you’ll be able to reach your academic and career goals with the flexibility of an online education. You’ll be able to tailor your MBA with a specialization of your interest , including management information systems, finance, marketing, and more. NJIT also offers an online Mini-MBA graduate certificate so you can get a taste of what an MBA program is like before committing to a master’s program. Apply today to embark on your business administration journey.

50 MBA Essays That Got Applicants Admitted To Harvard & Stanford

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What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

I sat alone one Saturday night in a boardroom in Eastern Oregon, miles from home, my laptop lighting the room. I was painstakingly reviewing a complex spreadsheet of household energy consumption data, cell by cell. ‘Why am I doing this to myself? For remote transmission lines?’…I felt dejected. I’d felt that way before, during my summer at JP Morgan, standing alone in the printing room at 3 a.m., binding decks for a paper mill merger that wouldn’t affect my life in the least.

That’s how an analyst at an MBB firm started his MBA application essay to Stanford Graduate School of Business. His point: In a well-crafted essay, he confronts the challenge of finding meaning in his work and a place where he can make a meaningful difference. That is what really matters most to him, and his answer to Stanford’s iconic MBA application essay helped get him defy the formidable odds of acceptance and gain an admit to the school.

Getting into the prestigious MBA programs at either Stanford Graduate School of Business or Harvard Business School are among the most difficult journeys any young professional can make.

NEARLY 17,000 CANDIDATES APPLIED TO HARVARD & STANFORD LAST YEAR. 1,500 GOT IN

This collection of 50 successful HBS and GSB essays, with smart commentary, can be downloaded for $60

They are two of the most selective schools, routinely rejecting nine or more out of every ten applicants. Last year alone, 16,628 candidates applied to both schools; just 1,520 gained an acceptance, a mere 9.1% admit rate.

Business school admissions are holistic, meaning that while standardized test scores and undergraduate transcripts are a critical part of the admissions process, they aren’t the whole story. In fact, the stories that applicants tell the schools in the form of essays can be a critical component of a successful application.

So what kinds of stories are successful applicants to Harvard and Stanford telling their admission officers? For the first time ever, a newly published collection of 50 of these essays from current MBA students at these two schools has been published. In ten cases, applicants share the essays they wrote in applying to both schools so you can see whether they merely did a cut-and-paste job or approached the task anew. The 188-page book, What Matters? and What More?, gains its title from the two iconic essay prompts at Harvard and Stanford.

THOUGHTFUL CRITIQUES OF THE ESSAYS

Stanford can easily boast having the most difficult question posed to MBA applicants in any given year: In 650 words or less, candidates must tell the school what matters most to them and why. Harvard gives applicants ample room to hang themselves, providing no word limit at all, “What more would you like us to know as we consider your candidacy?”

One makes this unusual collection of essays powerful are the thoughtful critiques by the founders of two MBA admissions consulting firms, Jeremy Shinewald of mbaMission and Liza Weale of Gatehouse Admissions. They write overviews of each essay in the book and then tear apart portions by paragraphs to either underline a point or address a weakness. The book became available to download for $60 a pop.

As I note in a foreword to the collection, published in partnership with Poets&Quants, the essay portion of an application is where a person can give voice to who they are, what they have achieved so far, and what they imagine their future to be. Yet crafting a powerful and introspective essay can be incredibly daunting as you stare at a blank computer screen.

APPLICANTS OPEN UP WITH INTIMATE STORIES THAT SHOW VULNERABILITY

One successful applicant to Harvard Business School begins his essay by conveying a deeply personal story: The time his father was told that he had three months to live, with his only hope being a double lung transplant. had to undergo a lung transplant. His opening line: “Despite all we had been through in recent years, I wasn’t quite sure what to expect when I asked my mother one summer evening in Singapore, ‘What role did I play during those tough times?’”

For this candidate to Stanford Graduate School of Business, the essay provided a chance to creatively engage admission readers about what matters most to him–equality-by cleverly using zip codes as a hook.

60605, 60606, 60607.

These zip codes are just one digit apart, but the difference that digit makes in someone’s life is unfathomable. I realized this on my first day as a high school senior. Leafing through my out-of- date, stained, calculus textbook, I kept picturing the new books that my friend from a neighboring (more affluent) district had. As college acceptances came in, I saw educational inequality’s more lasting effects—my friends from affluent districts that better funded education were headed to prestigious universities, while most of my classmates were only accepted by the local junior college. I was unsettled that this divergence wasn’t the students’ doing, but rather institutionalized by the state’s education system. Since this experience, I realized that the fight for education equality will be won through equal opportunity. Overcoming inequality, to ensure that everyone has a fair shake at success, is what matters most to me.

HOW AN APPLICANT TO BOTH SCHOOLS ALTERED HIS ESSAYS

Yet another candidate, who applied to both Harvard and Stanford, writes about being at but not fully present at his friend’s wedding.

The morning after serving as my friend’s best man, I was waiting for my Uber to the airport and—as usual—scrolling through my phone,” he wrote. “I had taken seemingly hundreds of photos of the event, posting in real time to social media, but had not really looked through them. With growing unease, I noticed people and things that had not registered with me the night before and realized I had been so preoccupied with capturing the occasion on my phone that I had essentially missed the whole thing. I never learned the name of the woman beside me at the reception. I could not recall the wedding cake flavor. I never introduced myself to my friend’s grandfather from Edmonton. I was so mortified that before checking into my flight, I turned my phone off and stuffed it into my carry-on.

The Stanford version of his essay is more compact. In truth, it’s more succinctly written and more satisfying because it is to the point. By stripping away all but the most critical pieces of his narrative, the candidate focuses his essay entirely on his central point: the battle of man versus technology.

Even if you’re not applying to business school, the essays are entertaining and fun to read. Sure, precious few are New Yorker worthy. In fact, many are fairly straightforward tales, simply told. What the successful essays clearly show is that there is no cookie-cutter formula or paint-by-the-numbers approach. Some start bluntly and straightforwardly, without a compelling or even interesting opening. Some meander through different themes. Some betray real personality and passion. Others are frankly boring. If a pattern of any kind could be discerned, it is how genuine the essays read.

The greatest benefit of reading them? For obsessive applicants to two of the very best business schools, they’ll take a lot of pressure off of you because they are quite imperfect.

GET YOUR COPY OF WHAT MATTERS? AND WHAT MORE? NOW

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Essays help us learn about who you are rather than solely what you have done.

Other parts of the application give insight into your academic and professional accomplishments; the essays reveal the person behind those achievements.

Essay Questions

We request that you write two personal essays.

In each essay, we want to hear your genuine voice. Think carefully about your values, passions, aims, and dreams. There is no “right answer” to these questions - the best answer is the one that is truest for you.

Essay A: What matters most to you, and why?

For this essay, we would like you to reflect deeply and write from the heart. Once you’ve identified what matters most to you, help us understand why. You might consider, for example, what makes this so important to you? What people, insights, or experiences have shaped your perspectives?

Essay B: Why Stanford?

Describe your aspirations and how your Stanford GSB experience will help you realize them. If you are applying to both the MBA and MSx programs, use Essay B to address your interest in both programs.

Both essays combined may not exceed 1,050 words. We recommend up to 650 words for Essay A and up to 400 words for Essay B. We often read effective essays that are written in fewer words.

Editing Your Essays

Begin work on the essays early to give yourself time to reflect, write, and edit.

Feel free to ask friends or family members for feedback, especially about whether the tone and voice sound like you. Your family and friends know you better than anyone. If they think the essays do not capture who you are, what you believe, and what you aspire to do, then surely we will be unable to recognize what is distinctive about you.

Feedback vs. Coaching

There is a big difference between “feedback” and “coaching.” You cross that line when any part of the application (excluding the letters of recommendation ) ceases to be exclusively yours in either thought or word.

Appropriate feedback occurs when others review your completed application - perhaps once or twice - and apprise you of omissions, errors, or inaccuracies that you later correct or address. After editing is complete, your thoughts, voice, and style remain intact. Inappropriate coaching occurs when you allow others to craft any part of your application for you and, as a result, your application or self-presentation is not authentic.

It is improper and a violation of the terms of this application process to have someone else write your essays. Such behavior will result in denial of your application or revocation of your admission.

Additional Information

If there is any information that is critical for us to know and is not captured elsewhere, include it in the “Additional Information” section of the application. Pertinent examples include:

• Extenuating circumstances affecting your candidacy, including academic, work, or test-taking experiences
• Academic experience (e.g., independent research) not noted elsewhere

This section should not be used as an additional essay.

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Crafting a Brilliant MBA Personal Statement

Hung-Le - VietAccepted

Hung-Le is an mba.com Featured Contributor and founder of VietAccepted.

When I work with my Vietnamese clients at VietAccepted for their MBA essays, I have repeatedly emphasized the importance of using the essays to help the candidates stand out from the pack. This is even more important for Southeast Asian candidates because the local culture encourages some to stay humble and not boast about themselves. In this post, I hope to give you some tips to help you personalize your essays and make them memorable.

First, understand the values of the programs. The admissions committee (adcom) looks for candidates who can reflect the school DNAs and by researching the website or conversing with current students or alumni, you can get a sense of the core values of your desired schools. For example, while Kellogg might focus more on teamwork, Chicago Booth loves those who are intellectually curious. Therefore, in your essays to Booth, do not forget to add elements or evidence that demonstrate your analytical skills and prove to the adcom that you are an inquisitive person who loves to challenge the status quo.

For instance, here is a quote from the MIT Admissions Team that can help you better understand what MIT Sloan is looking for when evaluating applicants:

“Like MIT itself, MIT Sloan is a place for visionary pragmatists and for people with the determination to change the world and with the passion to make it happen.”

Think of a time when you took initiative or devised innovative solutions to drive impact to the organization. Instead of using examples in which you were assigned to do something, use stories in which you have proactively taken initiatives or stepped forward to overcome obstacles from other team members to address a long-standing problem.

Second, be more specific. This sounds like a cliché, but Asian candidates tend to write in a more generic and broader way. However, this is a serious pitfall as you will not be able to stand out from others and after reading the stories, my bet is that the admissions committee will not be able to remember anything about you. For example, instead of writing “I led my team in addressing the problem and getting things done,” you should write, “I worked directly with a 5-8 person ‘rapid results team,’ coaching them on how to think about operational improvement, motivating them to sprint towards it, and leading them through the analysis required to capture it” (excerpt from Harvard Business School admitted essay).

Another important point here is to refrain from using grand and unsupported claims in your personal statement. Saying “I am a team-driven person” or “I am a responsible leader” do not add any value to your profile if it is not supported by concrete evidence. Instead, it’s better to craft a compelling story about when you supported a struggling team member to complete a project, or a time when you held yourself accountable for a failing project. Share your lessons with the admissions committee, how you applied those lessons in later projects, or how these experiences influenced your outlook.

Finally, do not forget to add your personal story. Ultimately, administrative members are people, which means they are moved by emotions. You are advised to conduct a thorough review of your stories and experiences to identify elements that could help your essays become more engaging to the readers.

Top MBA programs have increasingly focused on understanding yourself and your life experiences. Here are some examples:

• Harvard Business School: As we review your application, what else would you like us to know as we consider your candidacy for the Harvard Business School MBA program?
• Stanford GSB: What matters most to you, and why?
• Yale SOM: Describe the biggest commitment you have ever made.
• Kellogg Northwestern: Values are what guide you in your life and work. What values are important to you, and how have they influenced you?

Clearly, these essays require the candidates to deeply reflect upon their experiences and write from their heart and soul. My advice is that you should think about your morals, values, and lessons that have shaped your life and your drive. Do not hesitate to write about your failures because sometimes, being vulnerable helps. However, what matters more is that you should never make any excuse for your failures – it’s better to own the mistake and what you learned from it that improved your ownership or your maturity.

I have consistently applied this strategy to nearly all the essays for my clients. Even when the school asks some generic questions about your short-term and long-term goals, I would start the essay with a hook that defines their career visions. This helps my clients stand apart from other candidates, and some even get into top 10 or top 15 programs with scholarships despite their humble GMAT scores.

Hung-Le is an mba.com Featured Contributor and founder of  VietAccepted .

VietAccepted is a leading test prep center (GMAT, IELTS) and MBA admission consulting for Vietnamese candidates. Its past clients went to many schools in M7, S10 and T15 programs in the US, INSEAD, Oxford, Cambridge, LBS, etc.

Sample MBA Essay for Wharton

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MBA essays can be hard to write, but they are one of the most important parts of the MBA application process . If you need help getting started, you may want to view a few sample MBA essays for inspiration. The sample MBA essay shown below has been reprinted (with permission) from EssayEdge.com . EssayEdge did not write or edit this sample MBA essay. It is a good example of how an MBA essay should be formatted.

Wharton Essay Prompt

Prompt: Describe how your experiences, both professional and personal, have led to your decision to pursue an MBA at the Wharton school this year. How does this decision relate to your career goals for the future? Throughout my life, I have observed two distinct career paths, my father's and my uncle's. My father completed his engineering degree and secured a government job in India, which he continues to hold to this day. My uncle's path began similarly; like my father, he earned an engineering degree. My uncle, on the other hand, continued his education by moving to the United States to earn an MBA, then started his own venture and became a successful businessman in Los Angeles. Evaluating their experiences helped me understand what I wanted from my life and create a master plan for my career. While I appreciate the excitement, flexibility, and independence my uncle has in his life, I value my father's proximity to his family and culture. I now realize that a career as an entrepreneur in India could provide me with the best of both worlds. With the objective of learning about business, I completed my bachelor's degree in Commerce and joined KPMG in the Audit & Business Advisory Department. I believed that a career with an accounting firm would serve me in two ways: first, by enhancing my knowledge of accounting -- the language of business -- and second, by providing me with an excellent introduction to the business world. My decision seemed to be a sound one; in my first two years at KPMG, I worked on a wide variety of assignments that not only strengthened my analytical and problem-solving skills, but also taught me how large businesses managed their sourcing, manufacturing, and distribution functions. After enjoying this productive and educational experience for two years, I decided I wanted greater opportunities than what the audit department could offer. Thus, when the Management Assurance Services (MAS) practice was established in India, the challenge of working in a new service line and the opportunity to help improve the risk management mechanisms of businesses influenced me to join it. In the last three years, I have improved risk management capabilities of clients by addressing strategic, enterprise and operational risk issues. I have also assisted the MAS practice in tailoring our international portfolio of services to the Indian marketplace by conducting risk management surveys, interacting with professionals in other developing economies, and conducting interviews with senior client management. Besides becoming skilled at process risk consulting, I have also significantly improved my project management and new service development abilities in the last three years.

During my tenure with the MAS department, I have encountered challenges that have motivated me to seek  a management degree . For example, last year, we conducted a process risk review for a cash-starved Indian auto ancillary that had expanded capacity without assessing sources of competitive advantage. It was clear that the company needed to rethink its business and operational strategy. Since the MAS department lacked the necessary skills to execute the project, we hired consultants to assist us in the assignment. Their approach of reviewing both the strategic and operational aspects of the business was an eye-opener for me. The pair of consultants used their knowledge of international business and macroeconomics to evaluate key industry trends and identify new markets for the company. In addition, they employed their understanding of supply chain management to benchmark key capabilities with competition and identify opportunities for improvement. As I witnessed the progress made by these two consultants, I realized that in order to achieve my long-term professional goals, I needed to return to school to expand my understanding of the fundamentals of corporate and industry analysis. I also believe that management education can help me develop other vital skills essential to my standing as a professional. For example, I will benefit from the opportunity to further polish my public speaking ability and hone my skills as a negotiator. Also, I have had limited experience working outside India, and I feel that an international education will equip me with the skills necessary to deal with foreign suppliers and customers. After graduating from Wharton, I will seek a position in a strategy consulting firm in its business building/growth practice. In addition to providing me with an opportunity to apply what I have learned, a position in the growth practice will expose me to the practical issues of new business creation. Three to five years after earning an MBA, I would expect to establish my own business venture. In the short-term, however, I may explore exciting business ideas and examine ways to build a  sustainable business  with the help of the Wharton Venture Initiation Program. The ideal education for me includes the Wharton Entrepreneurship and Strategic Management majors coupled with unique experiences like the Wharton Business Plan Competition and the Wharton Technology Entrepreneurship Internship. Perhaps even more importantly, I look to benefit from the Wharton environment -- an environment of boundless innovation. Wharton will give me the opportunity to apply the theory, models and techniques I learn in the classroom to the real world. I intend to join the 'entrepreneurs club' and consulting club, which will not only help me form lifelong friendships with fellow students but also give me exposure to  top consulting firms  and successful entrepreneurs. I would be proud to be a part of the Women in Business club and contribute to the 125 years of women at Penn. After five years of business experience, I believe that I am ready to take the next step toward my dream of being an entrepreneur. I also am confident that I am ready to participate actively as a member of the incoming Wharton class. At this point I am looking to gain the requisite skills and relationships to grow as a professional; I know that Wharton is the right place for me to accomplish this objective.

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The Admissions Process for Online MBA Programs: Application Requirements, Deadlines, and Tips

Whether you’re a seasoned professional seeking to expand your leadership skills or someone aiming to pivot into a new industry, earning a Master of Business Administration (MBA) degree could be your pathway to success. Before you can log in to discuss strategic management principles or dive into the intricacies of business analytics, you must navigate the online MBA admissions process .

This post will dissect the application process and requirements, and share tips on how to make your application not only stand out from the rest but truly reflect your potential as a business leader.

Application Requirements

The admission process for an online MBA program assesses applicants’ qualifications, experience, and potential for success in the program. Acceptance rates to top business schools can be competitive, ranging from 6-20%, meaning that 80-94% of applicants are denied admission. 1 While these acceptance rates aren’t typical for all MBA programs, you will still want your application to present you in the best possible light.

To maximize your chance of acceptance, review the MBA application requirements and deadlines carefully and prepare your application thoughtfully. Experts recommend completing each requirement one at a time; trying to complete them all simultaneously or too quickly can easily lead to burnout. Some experts recommend taking as long as a year and a half to two years to prepare for MBA admissions. 2

The typical application requirements for online MBA programs include:

• Application fee
• MBA admissions committees look for students with strong math skills; 2 if your transcript lacks math courses, you may want to complete some online quant or finance courses 1
• Resume reflecting your work experience
• Standardized test scores
• Letters of recommendation
• Personal statement essay
• Interview(s)

Traditional MBA Programs

Most MBA programs have three rounds of application deadlines. Applying early to an MBA program can be beneficial. Early rounds usually have more space and scholarships available. You also receive a decision sooner and have more time to plan for graduate school. You should only submit your application early if you’re truly ready. You have a better chance at success if you submit later with a more qualified application. 2

For a traditional MBA program with a fall start date, round one application deadlines are usually in September. The best practice is to start pulling your application materials together at least six months in advance, to make sure it’s ready for the early deadline. 2

Round two is usually in January. Most applicants apply during this round because it gives them extra time to perfect their applications and retake a test or visit the school campuses. Some applicants apply during this round because things didn’t go as hoped during the first round. Before applying again, applicants should consider why their first-round applications were not accepted. They can take this time to write another essay, retake an exam, or improve their resume. 2

Round three usually takes place in March or April. This round is the most difficult from which to receive an acceptance. If applicants were turned down in round one or two, it is recommended to wait until the next application cycle to try again.

Online MBA Programs

Online MBA programs often have multiple start dates—and, therefore, multiple application deadlines—throughout the year. Research carefully to find out the admissions deadlines for your target start date and to plan your application timeline . Santa Clara University’s Online MBA program has four start dates annually, in fall, winter, spring, and summer.

Resume and Work Experience

Online MBA programs often seek out candidates who are engaged in their communities and accomplished within the workplace. MBA admissions officers want to see prospective students’ quality of work, professional maturity, and increased responsibility over time. An MBA application resume should also highlight essential business soft skills such as leadership, communication, and collaboration.

It’s ideal for an MBA applicant to have three to five years of work experience; 3 Santa Clara’s Online MBA application requires three or more. If your professional history includes one or more employment gaps, be honest about them, highlighting the personal and professional benefits you derived from them. Because we can learn from every life experience, time that you've spent traveling, caring for family members, or studying a new language—just as examples—can add to the skills, perspective and maturity that you bring to the MBA program you're hoping to join.

Standardized Test Scores

Some online MBA programs require applicants to submit scores from standardized tests such as the Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE).

These tests evaluate quantitative and verbal abilities. Test experts recommend spending at least 100 hours 2 or three to six months 1 preparing for the exam. You can retake the tests up to five times per year. Most schools will review only your highest score. 1 Applicants should aim for a score at or above the median among students currently attending the school. The average score for admitted students is typically posted on a school’s website. For Santa Clara University’s Online MBA program, waivers for GMAT and GRE scores can be granted based on applicants’ previous education and work background.

In addition, many business schools will require that international students (for whom English is a non-native language) demonstrate English proficiency by submitting their scores from the International English Language Testing System (IELTS) or Test of English as a Foreign Language (TOEFL) exam.

Letters of Recommendation

Most online MBA programs require letters of recommendation from professional or academic references: individuals who can speak to your qualifications, skills, personal qualities, and potential for success in the program. They should support your decision to pursue an MBA. If possible, choose a supervisor or co-worker to write on your behalf. 4 Discuss with them why you want to get an MBA, what your professional goals are, how the setting in which they know you has shown off your best qualities, and how you’ve made an impact on the organization.

The reference letters should also note any skills which you aim to strengthen. Many applicants apply to MBA programs because they want to improve certain weaknesses, so the letters should explain how you plan to address these areas. 4

Personal Statement Essay

Many online MBA programs require applicants to submit an essay outlining their academic and professional background, career goals, reasons for pursuing an MBA, and ways in which the program aligns with their objectives. Focus on the following in your essay: 5

• Specifically explain your professional goals, describing why they’re important and the impact they could have on your community
• Explain why you’re applying to the program; highlight ways in which you see it helping you reach your career goals
• Discuss your work experience and why you’re passionate about working in business
• As specifically as possible, explain why you’re the ideal candidate for this particular program

The Interview and Interview Preparation

Depending on the program, prospective students may be invited to an admissions interview. Interviews are extremely important to the online MBA admissions process. 2 Applicants can use these interviews to show they have the traits that are beneficial for future leaders.

Consider the following tips as you prepare for your interview : 6

• Explain why you want to attend this MBA program.
• Describe how you can contribute to the program .
• Brainstorm possible questions you will be asked, including difficult questions about weaknesses and past mistakes. Have truthful responses to these questions.
• Show confidence, not arrogance. Emphasize your strengths and acknowledge your weaknesses in an appropriate way.
• Sharing success stories that show your contributions and accomplishments is more important than just describing your skills. Create a narrative that clearly highlights your abilities.
• Be authentic and truthful. Candidates fall short when they answer interview questions based on what they think the interviewer wants to hear.
• Practice your responses out loud. Write out your responses so you can memorize them. This helps to answer questions quickly and clearly and avoid rambling while in the interview. You want to be prepared and present yourself confidently, without sounding like you have pat, canned answers.
• Prepare a list of thoughtful questions to ask. They should be specific to the program or the interviewer, not addressing topics easily found on the university website.

Advance professionally. Reach your goals.

Come another important step closer to career success. The acclaimed Online MBA program from the Leavey School of Business features a robust curriculum designed to create business leaders. It also provides the benefits of online learning : You can study from anywhere, on your schedule, without interrupting your professional or personal commitments .

To learn more about the program and the Admissions application requirements , schedule a call with an admissions outreach advisor today.

• Retrieved on March 18, 2024, from hbr.org/2021/08/thinking-about-an-mba-heres-how-to-plan-for-it
• Retrieved on March 18, 2024, from usnews.com/education/best-graduate-schools/top-business-schools/articles/mba-application-deadlines-when-to-apply-to-business-school
• Retrieved on March 18, 2024, from usnews.com/education/best-graduate-schools/top-business-schools/articles/how-much-work-experience-do-i-need-for-mba-programs
• Retrieved on March 18, 2024, from fortune.com/education/articles/a-recommendation-letter-can-make-or-break-your-mba-application/
• Retrieved on March 18, 2024, from indeed.com/career-advice/career-development/mba-career-goal-essay
• Retrieved on March 18, 2024, from usnews.com/education/best-graduate-schools/top-business-schools/slideshows/ways-to-nail-your-mba-admissions-interview?onepage

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