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How to Write a Business Plan for Your Franchise This vital step can make the difference between success or failure in the franchise world.

By Clarissa Buch Zilberman Edited by Carl Stoffers May 8, 2023

You're set on becoming a franchisee . You may think it's time to call a franchisor, tell them you're interested, and get funding from your local bank , right? Wrong.

If you're considering buying a franchise, you'll need to write a thorough business plan before moving forward.

A business plan is a detailed document that describes how your business will achieve its goals. Consider it an essential tool for any business owner — including franchisees!

Sound daunting? It can be. But it's a crucial and necessary step in starting your own business. Plus, becoming a franchisee means that the franchisor will provide some of the strategies, plans and overall business information , with some minor tweaks for your specific market.

Here's how to get started.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

Start with comprehensive research

Before you can begin writing your franchise business plan, you need to gather information about your franchise business . Research the industry, market trends and competitors in the area. You should utilize a SWOT (strengths, weaknesses, opportunities, and threats) analysis of the business, as well.

Next, research the franchisor's history, vision, mission and values . This will help you understand the franchisor's expectations and see if your goals align with the brand. You may have already done a lot of this research when narrowing down your franchise choices .

Related: The 4 Biggest Myths About Franchising

Define your business concept and target market

Your business concept should include details about your product or service , pricing strategy, location, unique selling proposition and market advantages.

Much of this information will be supplied by your franchisor. However, make sure to tweak it correctly for your specific location and audience .

Develop a financial plan

A financial outline is a critical component of your franchise business plan. It should include details about your startup costs, ongoing expenses , revenue projections and profitability.

You should also share cash flow, balance sheets and income statements here. With these documents, you can readily identify any gaps in your business and develop strategies to address them.

Related: 10 Tips to Go From Employee to Boss, From Franchisees Who Did It

Outline your marketing and sales strategy

You may get a headstart from your franchisor on the marketing and sales strategy . This is where you'll want to include more information about your target audience, marketing channels and tactics to promote your business.

From a sales strategy perspective , include your pricing strategy, sales team structure and sales targets that are tailored to your area.

Develop an operations plan

Your operations plan should include details about your day-to-day work, staffing requirements and supplier relationships. You should also outline any technology and equipment needs, inventory management and quality control procedures , some of which your franchisor may dictate.

Create a management team and personnel plan

Your management team and personnel plan should detail the leadership structure of your business, each team member's role and responsibility and the qualifications and experience needed for each position.

You should also outline a staffing plan , which will include your recruitment strategy, employee benefits and training and development programs.

Create an executive summary

An executive summary is literally a summary of your business plan that will provide all the necessary information to someone who only has a few moments to review your business plan. It should summarize the key points of your franchise business plan and research.

Get started by outlining your business plan

A franchise business plan, at the minimum, should include the following sections :

Executive Summary: This section provides a brief overview of your business, your mission statement, goals and target market.
Company Description: This section includes more information about your business, such as what you do or sell, your company history and your management team.
Market Analysis: This section analyzes the market for your products or services, including your target market, competition and competitive advantage.
Operations Plan: This section describes how your business will operate, including your location, your marketing and sales strategies and management and staffing plan.
Financial Plan: This section projects your business's financial performance, meaning your revenue, expenses and profit.
Appendix: This section includes supporting documents, such as financial statements, marketing materials and legal documents.

A business plan will help you succeed

Writing a franchise business plan is a critical step in becoming a successful franchisee . It requires comprehensive research, a well-defined business concept, a solid financial plan, a strong marketing and sales strategy, a detailed operations plan and a competent management team.

Remember: It's a living document, so be sure to update it regularly as your business grows and changes. This will ensure that your plan always reflects the current state of your business.

Tackle a business plan logically and seek help from an expert or your franchisor, as necessary. Then you're off to get your loan, finish your applications and open your doors !

Related: Is Franchising Right For You? Ask Yourself These 9 Questions to Find Out.

Entrepreneur Staff

Freelance Writer, Editor & Content Marketing Consultant

Clarissa Buch Zilberman is a writer and editor based in Miami. Specializing in lifestyle, business, and travel, her work has appeared in Food & Wine, Realtor.com, Travel + Leisure, and Bon Appétit, among other print and digital titles. Through her content marketing consultancy, By Clarissa , she leverages her extensive editorial background and unique industry insights to support enterprise organizations and global creative agencies with their B2B, B2C, and B2E content initiatives.

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Franchise Business Plan Template

Written by Dave Lavinsky

Franchise Business Plan Outline

Franchise Business Plan Home
1. Executive Summary
2. Company Overview
3. Industry Analysis
4. Customer Analysis
5. Competitive Analysis
6. Marketing Plan
7. Operations Plan
8. Management Team
9. Financial Plan

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Franchise Business Plan

You’ve come to the right place to create your business plan.

We have helped over 10,000 entrepreneurs and business owners with how to create a franchise business plan to start or grow their franchises.

How To Write a Franchise Business Plan & Sample

Below is are links to each section of a franchise business plan example to help you start your own franchise business:

Executive Summary – This section provides a high-level overview of your business plan. It should include your company’s mission statement, as well as information on the products or services you offer, your target market, and your business goals and objectives.
Company Overview – This section provides an in-depth look at your company, including information on your franchise’s history, franchise business model, ownership structure, and management team. You will also include a copy of your franchise agreement.
Industry Analysis – In this section, you will provide an overview of the industry in which your franchise will operate.
Customer Analysis – In this section, you will describe your target market and explain how you intend to reach them. You will also provide information on your customers’ needs and buying habits.
Competitive Analysis – This section will provide an overview of your competition, including their strengths and weaknesses. It will also discuss your competitive advantage and how you intend to differentiate your franchise from the competition.
Marketing Plan – In this section, you will detail your marketing strategy, including your marketing initiatives and promotion plans. You will also discuss your pricing strategy and how you intend to position your own business in the market.
Operations Plan – This section will provide an overview of your store’s operations, including your store layout, staff, and inventory management.
Management Team – In this section, you will provide information on your management team, their experience, and their roles in the company.
Financial Plan – This section includes your company’s financial statements (income statement, balance sheet, and cash flow statement). It also includes information on how much funding you require and the use of these funds.

Next Section: Executive Summary >

Franchise Business Plan FAQs

What is a franchise business plan.

A business plan is a plan to start and/or grow your franchise. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your business plan using our Franchise Business Plan Template here .

What Are the Main Types of a Franchise?

About any type of business can be franchised. Franchises are categorized according to different factors like investment level, franchisor’s strategy, business operations, and marketing and relationship models. The most common types of franchises are job franchise, product or distribution franchise, business format franchise, investment franchise, and conversion franchise.

What Are the Main Sources of Revenues and Expenses for a Franchise?

The main source of revenue for a business franchise are franchise fees and royalty fees. Some also earn from other fees like distribution fees, site assistance fees, training fees, technologies, and rebates.

The key expenses for franchises are inventory, payroll, marketing and advertising, rent and loans.

How Do You Get Funding for Your Franchise?

Among the most common sources of funding for a franchising business are commercial bank loans, Small Business Administration (SBA) loans, personal savings and friends and family loans/gifts. There are also lenders that can supplement other loans with equipment financing and business lines of credit for franchise businesses.

This is true for a business plan for a franchise restaurant, a business plan for franchise store, or any other franchise business plans.

Where Can I Get a Franchise Business Plan PDF?

You can download our free franchise business plan template PDF here . This is a sample franchise business plan template you can use in PDF format.

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Creating a Franchise Business Plan: A Blueprint for Success

Franchise business plan conceptual image

Starting a franchise is exciting. But, you may be asking, where does one begin? As with any significant undertaking, one of the most significant first steps is drafting a comprehensive plan. A detailed franchise business plan not only sets the course for the business, but can often be essential in obtaining financing. This article uncovers the importance of a franchise business plan, its components, and how it supports new and existing franchise businesses.

What Is a Franchise Business Plan and Why Do You Need One?

A franchise business plan is a document that outlines the overall mission, goals, and practical roadmap for a franchise. Regardless of where you are in your franchise journey, this blueprint aims to provide a detailed overview of the business model, startup costs, marketing strategy, and more.

There are many similarities between a franchise business plan and a more general business plan. That being said, franchise businesses have several unique elements that must be included. Prospective franchise owners must consider and include any restrictions, requirements, fees, and structures outlined by the franchisor. A franchise business plan serves as a guiding compass for the franchisee. By aligning with the franchisor's strategies and incorporating local market insights, franchisees can create a roadmap that leads to success.

The Value in Creating a Business Plan for Franchisees

A well-drafted franchise business plan acts as a strategic guide. It includes comprehensive market analysis, industry analysis, competitive analysis, and a tailored marketing plan. Having a concrete plan offers several benefits:

Understanding the target market : This involves learning about demographics and the target audience’s unique needs.
Identifying franchise opportunities : It helps recognize the type of franchise that suits your business model and planning.
Aligning with the franchisor : It ensures that franchisees are in sync with the franchisor's brand, values, and franchise agreement .
Financial clarity : Financial projections, balance sheets, and cash flow statements clearly represent the financial standing and future expectations.

When to Create a Franchise Business Plan

Creating a business plan is a pivotal step, not only during the early development of a startup, but also as a dynamic instrument for existing and thriving franchise businesses . Mapping out a clear strategy gives stakeholders a clear perspective and a pathway to follow.

Here's a breakdown of when developing a comprehensive franchise business plan is most beneficial:

Launching a New Franchise

Building a comprehensive business plan isn't merely a formality, it's a necessity when setting the foundation for a new franchise. This includes detailing your business operations, encompassing everything from the daily running of the business to long-term goals. Your marketing strategy must be robust, illustrating how you'll attract customers and beat the competition. The financial plan should be realistic and ambitious, projecting your revenue, expenses, and profit. Together, these elements paint a vivid picture of your business's potential and guide you toward success.

Franchise Resale

Buying an existing franchise is a delicate venture that requires thorough evaluation and strategic planning. Here, a well-crafted business plan becomes your guiding star. By meticulously assessing the franchise's current state, you can gauge its strengths and weaknesses, opportunities, and potential risks. A business plan in this context enables you to map a path for future growth, considering the franchise's existing operations, market positioning, and financial standing. It's not just about understanding the business currently; it's about envisioning what it could become.

Why Franchise Business Plans are Beneficial for Obtaining Financing

Lenders and prospective franchisees require a multi-dimensional view of the business when financing a franchise. The franchise business plan builds this view with its executive summary, financial projections, and the strategic inclusion of Items 5 & 19 of the Franchise Disclosure Document (FDD) .

It provides a robust foundation for assessing the franchise's viability, offering a balanced blend of vision, strategy, and financial integrity. This comprehensive approach to financing ensures that lenders are not merely investing in numbers, but in a well-thought-out business plan, a visionary mission, a competitive strategy, and a transparent relationship between the franchisor and franchisee.

Utilizing Items 5 & 19 of the FDD

The FDD becomes your foundational guide when embarking on a franchise venture. It's a comprehensive legal document that all U.S. franchisors must provide to prospective franchisees, and it offers an intricate look into the franchise's operations, expectations, and financial viability. Among the 23 mandatory items in the FDD, Items 5 and 19 hold special significance for new and existing franchise owners. Here's why:

Item 5: Understanding the Franchise Fees

In the world of franchising, there's no one-size-fits-all approach to fees. Different franchises come with varying financial commitments; understanding these nuances is vital to your success as a franchise owner. This is where Item 5 of the FDD comes into play.

Item 5 provides a detailed breakdown of all the fees associated with the franchise. This includes the initial franchise fee and ongoing fees like royalty payments, advertising fees, and other regular contributions you'll be expected to make.

The insights provided by Item 5 enable you to plan your budget and manage your financial commitments wisely. It offers transparency into what you're getting into, laying out all the costs upfront. This information can be invaluable in negotiating terms with the franchisor or deciding which type of franchise to invest in.

Item 19: A Glimpse into Financial Performance

While Item 5 paints the picture of the costs, Item 19 helps you gauge the revenue potential of a franchise.

Item 19 provides information about the financial performance of existing units in the franchise system. These may include revenue figures, profits, or other financial metrics that give you a sense of what you might expect regarding earnings.

For a prospective franchisee, this is vital data for due diligence . It helps you understand whether the franchise is a viable investment and assists in building your financial projections and cash flow analysis.

However, it's essential to approach Item 19 with caution. While it offers insights into potential earnings, these are often averages or ranges, and individual performance may vary significantly. Understanding the context, market, location, and other individual factors is key to accurately interpreting this information.

How a Business Plan Helps When Starting a New Franchise or Buying an Existing Franchise

The importance of a franchise business plan goes beyond initial planning. For entrepreneurs and business owners alike, it acts as a constant reference, guiding through small business administration challenges, aligning with the franchise brand, and helping adapt to the ever-changing market conditions, such as changing consumer demographics or evolving industry standards.

Your Roadmap for Success

A well-crafted franchise business plan serves as a roadmap for franchise success. It guides the initial setup and assists in evolving and adapting to market changes. Whether you're venturing into a new franchise or aiming for a franchise resale , investing time and resources into a comprehensive plan can be your key to a thriving franchise business. To learn more about franchise opportunities, explore BizBuySell’s Franchise Directory to request more information.

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Home > Blog > Franchise Development > How to Write a Franchise Business Plan

How to Write a Franchise Business Plan

Entrepreneurs who have decided to franchise their business owing to its past success and ability to replicate the business idea will need to write a business plan for a franchise. In many cases, this business plan will share many similarities with business plans for start-ups. However, a fundamental difference is that a franchise business plan must cover two types of target audiences: prospective franchisees as well as their customers.

In a sense, this is what sets a franchise business plan apart from other business plans that may apply to sole proprietors, limited liability companies, partnerships and others. In this article, we explore what a franchise business plan is, why it is important for your franchise business and how to write a business plan for a franchise.

Table of contents:

What is a franchise business plan?

Why you need to create a business plan, why franchisors are looking for business plans from their franchisees, important elements you need to include in your franchise business plan, how to create a franchise business plan, concluding remarks.

A franchise business plan is a document that is prepared by the entrepreneur in question when they wish to franchise a business. This document is extensive and plays an essential role in the business’ future development.

A franchise business plan is a living document that will require input from management and team members and which will be adjusted over time to meet the goals and aspirations of the business owner.

However, in short, a franchise business plan is a “roadmap” which methodically sets out how business objectives will be achieved. It can be used both internally and externally.

Internally, it can be used by management teams to check whether the business is on track with its predetermined objectives.

Externally, it is presented to lenders for financial assistance. Such lenders will then evaluate the depth, complexity and potential for profitability and returns of the business in question. They will then decide whether or not to award a prospective franchisor the necessary capital to proceed with the next step towards franchising their business and the likelihood and time frame for such capital to be repaid.

a group of colleagues creating a business plan

As a “roadmap” to a franchise business’ future structure, operations, organisational team, marketing strategy , financial projections and more, the importance of a business plan cannot be overstated.

There are several crucial reasons that you should consider when it comes to the question: why write a business plan in the first place?

Here are some of them:

Clarify and evaluate your franchise business idea from multiple angles for more certainty and higher chances of success.
Helps with goal setting and expansion/growth plans including sales, marketing and business operations.
Enables you to identify potential problems that could arise and how you can circumvent them.
It acts as a way of tracking your progress.
Gives you more clarity about your financial needs and the projected financial returns you can expect.
Assists with strategic planning over the short, medium and long term as it involves detailed research into a wide number of stakeholders.
Communicates your vision to prospective employees and investors, giving them more confidence in your franchise venture.
Attract funding from investors, banks and lenders.

When a franchisee expresses interest in a franchise opportunity , franchisors may require that these franchisees prepare a business plan.

This business plan is presented to lenders to enable them to assess whether the prospective franchisee is as thoroughly prepared for the business journey ahead to make it as successful as possible.

The primary purpose of determining this is through a detailed business plan that sets out the franchisee’s organisational structure, operations, market research, marketing plans, financial projections and more.

Whereas a franchisor can often offer help to a franchisee in developing their business plan, financial projections are typically not included by the franchisor because this could have important legal ramifications.

A further reason why a franchisor requires a business plan from their franchisees is to determine whether the franchisee is able to handle and abide by the franchise business model whilst serving the franchisor’s customers in a manner that ensures consistency across the brand.

Your franchise business plan should contain several important elements. Although these may differ from one franchisor to the next, some of the sections are standard and uniform across the board.

These may include:

An executive summary: this is the first page of the franchise business plan and contains a concise summary of everything that is contained in the remainder of the document. As such, it is usually written last. It can be divided into three sections: a business summary, business aims and a financial summary.
Company description: the company description contains information about the type of business in question, who it is led by, the background, education and previous experience of the owner and what value they bring to the business.
Mission and vision statement : the mission statement is generally expressed as a sentiment that is about one sentence long. It indicates what purpose the business seeks to achieve. The vision statement on the other hand is what the business’ meaning and purpose is for each of your stakeholders.
Business structure : since your focus is on creating a franchise business, the business structure to be clarified here is a franchise business.
Products and services : other aspects that need to be clarified are what products and/or services your business will be providing to its customers. If you are offering a variety of these, consider grouping similar ones together and describing them briefly. If you are only going to offer one product/service or a handful, you can spend more time describing each one in detail.
Industry analysis : studying the industry in which your franchise business will operate is also important to show lenders that your business idea is viable and replicable. Industry analysis will start with what other companies (i.e. your competitors) are offering the market, what prices they are asking for their products/services, where they are located and how you plan to strategically position your franchise business so that you outperform them.
Market analysis : as part of the market analysis, you will need to conduct customer segmentation. This will necessarily involve identifying your target market and their needs as well as determining strategies of reaching them and winning them over to your franchise product or service offering.
Logistics and operations: logistics and operations refer to the actual production or service delivery activities that you will be carrying out, how you will do so, at what cost, where and when, as well as how frequently these logistical aspects will need to be employed.
Marketing plan: a detailed marketing plan is created after conducting market research and analysis. The plan will contain the strategy through which customers will be marketed to in terms of new promotions/discounts, special offers, company news, raising brand awareness, boosting sales, measuring key performance indicators (KPIs), refining the strategy and measuring its success.
Franchise Marketing Plan Download
Business management and organisational structure: this section will contain details of the leadership and management of your franchise business as well as a brief outline of what skills, knowledge and experience each person brings to the table.
Financing projections/financial plan: this is possibly the hardest but most important section to prepare because it will undertake number crunching, forecasting and analysis.
Appendix: use the appendix to attach any relevant documents to support any preceding section of your franchise business plan.

Knowing more about the various elements that go into a franchise business plan, you can now proceed. Below are some steps to follow in the process of how to write a business plan for a franchise.

Step 1: Present your business and your business idea

Since you already have a successful business behind you and you are seeking to branch out into franchising, you need to indicate why your idea can be replicated successfully in different territories.

Talk about the history of the business, the ownership structure, when it started trading and its progress to date.

Discuss your products and/or services mentioning what sets them apart and what benefits they offer. Are you planning on introducing an entirely new concept to the industry? Are there any disadvantages that you foresee and how will you deal with these?

Step 2: Highlight the key features of the industry

Mention any industry regulations that must be abided by, what types of companies dominate the industry and who the major players are, what key features of the industry need to be known, etc.

Step 3: Specify your target market and competitors

Your target market and competitors should be clearly identified as should the market in which you will be operating.

Target markets and ideal customer personas should be identified including their key demographic information and what influences their purchasing decisions.

Clarify what size of market share you aim to acquire and the steps for doing so.

Outline your primary competitors. Pay special attention to emphasising what their advantages and disadvantages are compared to your franchise business offering.

It’s important to never openly criticise your competition. Instead, approach any references to them with due respect.

Step 4: Outline your marketing and sales strategy

What price will you charge for your products or services – low, mid-range or high? What is the unique selling point that you will seek to emphasise? Do your products or services have unique features and how will these be set apart from competitors? Which marketing channels or combinations thereof will you use? What are your monthly, quarterly and annual sales KPIs and how will your marketing strategy help you reach these?

What will your marketing budget be? What measures will you put in place to test, refine and measure the success of your marketing and sales efforts? How will sales be conducted – online, over the phone, or over the counter at a retail outlet? What is your anticipated cost per acquisition? How will you seek to reduce this? How will you differentiate between marketing for franchisees and marketing for your customers?

Step 5: Note your organisational structure and staffing needs

Who will sit on your management team and what skill set do they bring to the table? Who will be responsible for what department in your franchise business?

How many staff members will you start out with? What will their key roles and responsibilities be? How much will it cost you to retain your staff on a monthly basis?

Also important is the recruitment of franchisees. Will you have a dedicated team to train and support these and what kind of support will you offer? What will be the defining characteristics of your franchise offering and unique selling points?

Step 6: Clarify the intricacies of your business operations

Where will the franchise business headquarters be located? In which territories will future franchisees operate? How will the division of territories be undertaken (if any)?

Do you make use of production facilities? If so, how will you streamline your logistics processes to ensure that your franchisees benefit from these operations?

Will you need to make new investments in equipment? How is your existing infrastructure able to support future growth and further expansion?

What are the relationships with your suppliers like and who are they? What sort of pricing structure can they offer your future franchisees to enable them to optimise their investment?

Step 7: Prepare your financial forecasts

Start out by presenting your sales, income, turnover, profit and other historical figures to provide proof of your current business’ success before you turn to franchising. Going back between three to five years should be sufficient.

What is the gross margin on each product? How does capital flow in your business in terms of stock, debtors, creditors, etc.

What major financial investments have you made and what have been the results of these? Offer an updated balance sheet including a profit and loss account. Provide comparisons with industry norms.

Once the historical aspect has been taken care of, it’s also advisable to create forecasts for the next few years. If you make any assumptions for any of your forecasts, each of these should be explained and supported in full.

How realistic are your forecasts? Never try to inflate projected income, sales, profit, turnover or other amounts. Be as realistic as possible. Factor into account that payment delays may occur. How do you plan on dealing with these?

Specify the type and amount of financing you are looking for. Is it a medium- or long-term loan or an increased overdraft facility? What interest rates and instalment amounts can you afford to pay over the loan period?

Franchising your business will require a franchise business plan to put your goals into perspective and to help lenders back your business idea. And although it can be quite a detailed process, there are several key steps you can take to prepare a thorough and detailed business plan to convince lenders to support your franchise business.

In the beginning of the journey to franchising, many franchisors struggle to implement effective strategies and plans to set them up for success. But there is help at hand. Join our How to Grow Your Franchise Sustainably Without Costing Your Personal Life masterclass to find out about how the 5Fs Franchising Model has been implemented successfully across multiple global franchises and how you can achieve a greater work-life balance by prioritising better and making the most of your existing infrastructure and network.

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Creating a business plan for your franchise: what to prepare before asking for money.

🕒 Estimated Reading Time: ~8 minutes

Congratulations! You’ve decided that owning a franchise is the right investment for you. You may have even already decided on the type of franchise, and maybe even the franchise brand you are going to pursue.

What’s next? Financing. Securing the funding needed to make your franchise dreams a reality. And unless you are one of the fortunate people that has enough money saved to cover costs, you will likely be seeking a lender to make up the difference between the amount of money you currently have to invest and amount of money needed to open and maintain your franchised business until you 'break even.' (Breaking even is the point in the lifespan of a business where the operation starts turning a profit.)

To convince lenders that you are worthy of their money, the creation of a business plan is crucial. Lenders use a business plan as a guide to assess whether the prospective franchisee is a on a path towards success and profitability.

To approve loans, lenders want to have a clear, straightforward account of the business to be opened, the principals involved, and—perhaps most importantly—perspective on when the borrowed money will likely be repaid.

It's helpful to prepare for the meeting with the lender like a college graduate student would prepare for a thesis defense presentation. In both instances, it is the goal of the person (or people) going into the meeting to have done the adequate level of research necessary to competently back up the stated claims for the desired result (be it the granting of a master's degree to the student or the gaining of a loan for the prospective franchisee).

Important note: the business plan isn’t just for getting money.

Not only does a business plan help in securing funding, it forces you to take a hard look at the investment you are about to make. It gives you a chance to anticipate the challenges that come with opening a business, and temper unrealistic expectations.

As time passes and you move further into franchise ownership, the business plan you’ve created should be updated and utilized as a guide in helping you reach your franchise goals.

Parts of a Business Plan

Creating a business plan doesn't have to be complicated.

There is no standardized length for a business plan, but no lender wants to read a novel-length presentation. The main thing is that the plan is thorough enough to cover all aspects of your individual franchise. You want to give the lender confidence that you are prepared to take on the managing of a business that will turn a profit in a reasonable amount of time.

The key is compiling the proper information to address the reservations of the lenders you will meet with. This is where opening a franchised business offers a notable advantage over an independent business.

The franchise disclosure document (FDD) provided by the franchisor of the system you are investing in contains a great deal of the information needed to complete a business plan.

This information includes the company’s corporate background, a description of the target market, the competitive advantage of the product/service, marketing initiatives, plus the start-up and ongoing costs. Some franchisors even offer assistance to franchisees in the preparation of the plan.

Common parts of a business plan include the following, according to the Small Business Administration (a sample business plan is located at the end of this article):

Company description: A good place to look for the information for this section is Item 1 of the FDD. Provide an overview of the franchise and its history to the lender. You will also provide a brief outline of the franchise’s service/product (more detailed information will be given in the next section).

Service/product description: Describe in detail the service and/or product your franchise will provide to customers. This section can be combined with the company description. Again, Item 1 of the FDD is where you will find much of the information you need for this section. Item 16 will also be helpful in discussing what you will and will not be able to sell as a franchisee of a particular franchise system.

Market analysis: Use this section to prove to the potential lender that you are not jumping into a business venture on a whim. Concentrate on the specific area (market) in which the franchised business will be located. The territory description in the FDD (Item 12) will help you to a point.

Give a brief discussion of the following:

How big is your market?
What kind of people (demographically and financially) make up this market?
Is the market under-served in regards to this service/product?
If there is competition, who are your competitors and what is your competitive advantage?
Discuss what experts are forecasting for the service/product in terms of trends and growth possibilities for your specific market (can include demographic, legislative or environmental factors).

Management structure: This section provides a look at the people who will be responsible for the day-to-day operation of the franchise, particularly you as the owner. Is this venture going to be a sole proprietorship or will there be multiple owners? Explain if you will be involved day-to-day with business operations, or will be acting as an absentee owner.

For yourself and all of the others with an ownership stake, if applicable, detail all business qualifications. Stress any and all experience (even if volunteer) that is relevant to being successful in the future with the franchise operation. Item 15 of the FDD will help with explaining the managerial obligations of the franchisee.

Marketing plan: 'How are you going to get customers?' is the main question you’re answering in this section. Use FDD Item 11 to your advantage here. It provides an overview of the franchisor’s advertising and marketing efforts. Also, it provides a description of the training you will complete before opening. Often marketing and sales courses are part of required training.

Financials: This is the meat of your business plan. In this section, don’t only ask for the money you need. Give the lender the big picture of your financial situation as well. Detail how you are going to obtain the entire initial investment. Often times, a lender will not be financing all of the franchise investment. Are you using a mix of personal savings, loans, credit, etc.?

In addition to the funding request, you will be doing some financial projection. Give a reasonable time frame when the lender can expect full repayment of the loan, and back up that claim with figures. Include graphs and charts detailing the start-up costs, projected profit and loss and projected sales forecast for the franchise.

The franchisor can be of significant help to you in completing this section (via Items 5 and 19 of the FDD, and in direct conversation). However, keep in mind the franchisor is restricted legally about making certain claims about projected earnings. Be conservative with the projections as unexpected delays and unforeseen circumstances do happen.

Appendix: The appendix technically isn’t a part of the business plan, but an additional section to present items that would enhance your presentation. Include items you feel would be necessary to giving the lender a complete picture of you and the franchise you are seeking financing for. Examples include: the resumes of management figures, tax returns, media clippings, etc.

As previously mentioned, the best outside source of information to complete your business plan is the franchisor. No other outlet is going to know that franchise system better.

Additional resources include online sites such as Bplans.com, which offers site visitors a substantial library of sample plans to review, as well as general business websites like the Small Business Administration. Prospective franchisees can also use a professional business plan writer, particularly for the review of a plan before sitting down with the lender.

Confidentiality agreement: Because business plans contain sensitive and confidential information, the content needs to be safeguarded against potential leaks. To do this, you will need to enter into a confidentiality agreement with the parties you allow to review your business plan.

The agreement will bind them not to disclose or reveal any confidential information they receive, without your written permission.

Sample Business Plan Confidentiality Agreement Template

Sample franchise business plan: Please note that the example business plan linked below is a sample of one way to format a business plan. There are several different acceptable formats, and the contents of business plan sections will vary significantly due to factors including the franchise system, the type and amount of loan sought, the franchisee’s background, etc.

Sample Business Plan

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BusinessPlanTemplate.com - The World's Leading Business Plan Template Directory

Franchise Business Plan Template [Updated 2024]

Business Plan for Franchises

Franchise businesses are great in that they have much higher success rates than starting a business from scratch.

If you want to start a franchise or expand your current one, you need a business plan.

The following business plan template gives you the key elements to include in a winning plan for your franchise business. It can be used to create a franchise restaurant business plan, a store franchise business plan, a startup business franchise or any other type of franchise business plan. In addition to this template, all franchise business plans should also include market research to help support the business opportunity and help craft your marketing plan and financial projections.

You can download the franchise business plan template (including a full, customizable financial model) to your computer here.

Below are links to each of the key sections of a business plan to help you with how to create a franchise business plan: I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan Click below to see each section of our free franchise business plan template. You can also click here to get our franchise business plan sample pdf .

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Franchise Business Plan Outline

The 7 Key Elements Of An Effective Franchise Business Plan

Adam Goldman
May 12, 2020

Franchise Business Plan | Franchise Coach

Whether you are purchasing a franchise business or expanding your current one, finances will always play a major role. To secure financing from lenders, it is necessary to prepare a franchise business plan .

However, it’s essential to have a solid understanding of the seven key elements in order to create effective franchise business plans.

A franchise business plan is not only a written document that narrates the core details of your independent business but also has a list of your objectives. It also includes the operations, the marketing strategy for growing your business, as well as the financial projections, including franchise fees. It’s crucial to address any pending request, ensuring a smooth and transparent process in the development and execution of your franchise strategy in your business plan.

For you to learn more, this post will discuss each of the seven elements needed when writing franchise business plans. So even without a business degree, you can write a convincing one.

Next Section, let’s get started by knowing these 7 franchise business plan elements.

What are the 7 Elements of a Successful Franchise Business Plan

After signing the franchise agreement , your franchisor will give you the marketing plan and other start-up information . The materials provided to you can help you start writing your franchise business plan outline. In many cases, franchisors will guide their franchisees in the writing process.

Next section, when you create a concise franchise business plan template could lead to getting a financial source to start a franchise or grow your existing franchise. So, let’s begin by knowing the elements you’ll need.

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1. franchise business plan: executive summary.

Which service, product, or need, does your business serve?
Is your business unique?
How will you ensure your company’s success?
Is your personal savings enough to invest a business?
What skills do you possess that will help the business excel?

The first part of your franchise business plan outline is the overview or summary of the essential information you are providing in your new franchise business or current one.

As it will explain your business, the executive summary section should answer the following questions about your franchises:

Business plans’ executive summary is the readers’ first impression of your franchises. It is a written version of your business pitch. It should clearly define your franchises and everything it has to offer in a way that distinguishes your concept.

The executive summary should read as a separate document to introduce your business plan template. It should only reference material that you’ve provided and use appropriate language for your target audience.

2. Franchise Business Plan: Business Description

The business description section of the franchise business plan template summarizes your business. This section should contain your:

company’s structure,
mission statement,
and future projections.

While you don’t need to provide detailed financial data, you should include an overview of your industry, financial projections, personal savings, tax returns, and relevant business facts in your business plan.

Next section, you should include company goals in the business description of your franchise business plan. The business description is your opportunity to share short and long-term objectives for your business with your reader.

Make sure your business goals are reasonable and quantifiable . Learn from other franchisees, and avoid ambiguous terms on your franchise business plan template. Use specific language and time frames to precisely explain what you plan to achieve.

3 . Franchise Business Plan: Competitive Analysis

Franchise Business Plan (Competitive Analysis) | FranchiseCoach

A competitive analysis section is also included in any franchise business plans. It involves determining your competitors, both direct and indirect, and your deep research will help you understand your weaknesses and strengths vs. them.

To have a handful analysis of your competitors in the business in your business plan, you need to do the following:

Select ten direct and indirect competitors to compare.
Conduct research about their marketing efforts and product features.
Then compare the gathered details to yours.

Gaining an understanding of your competitors through your competitive analysis helps you develop an effective strategy for the success of your franchise business plan and helps you get potential funders.

4 . Marketing Plan and Sales Plan

This section of your franchise business plan highlights your business’s strategy for building and maintaining a customer base and demand for your business. Thoroughly explain how you plan to advertise, your current advertising, and the research behind your strategy.

Next section, you can use the information from the required franchise training, which is the detailed information stated in Item 11 of the FDD or Franchise Disclosure Document .

So how to write a marketing plan and sales plan or your franchise business plan outline? Here are some steps to follow when creating these plans:

1. Define your target audience

Perform a market analysis to identify the specific demographic or customer segment that you should focus on with your marketing and sales plans. This will help you tailor your messaging and tactics to appeal to your ideal customer in your business plan.

2. Set marketing goals

Establish specific, measurable marketing goals that align with your franchise business plan template objectives. For example, you might set a goal to increase website traffic by a certain percentage or generate a certain number of leads through a marketing campaign.

3. Develop a marketing strategy

Outline the tactics you’ll use in your business plan to reach your target audience and achieve your marketing goals. This might include digital marketing, social media advertising, email marketing, content marketing, or other tactics.

4. Create a sales strategy

Determine how you’ll sell your franchise product or service to your target audience in your business plan. This includes setting up a sales team, developing a sales process, or leveraging existing relationships to generate leads.

5. Identify key performance indicators (KPIs)

Define the metrics you’ll use in your business plan to measure the success of your marketing and sales efforts. This includes metrics such as conversion rates, cost per lead, or revenue generated from marketing campaigns.

6. Set a budget

Determine the personal savings you’ll need or plan to execute for the marketing and sales of your franchise businesses in your business plan. This might include allocating funds for advertising, marketing technology, or sales personnel.

Take the time to develop a thoughtful and comprehensive franchise business plan template that reflects your unique business and target audience.

5. Franchise Business Plan: Operations and Management

The operation and management section of your franchise business plan template focuses on the daily operations and activities of your existing franchise businesses.

It encompasses not only the core business operations but also highlights the specific responsibilities and tasks, with a particular emphasis on your role as the owner in your business plan.

As you consider the ownership structure for this venture in your business plan, it is important to determine whether it will be a sole proprietorship with you as the sole owner, or if there will be multiple owners involved.

This section of your franchise business plan also includes the company’s staffing, logistics, and solutions to potential problems that could occur in the operation of your business. To know further details about your obligation as manager of your franchise businesses, Item 15 of the FDD will explain more.

6 . Financial Plan

The financial data portion of your franchise business plan should reflect and expand upon any facts. Also, the figures previously mentioned in your business plan template, including your executive summary. This section provides:

hard numbers for your business costs, including your franchise fees, initial costs, etc.
current funding,
and expected funding necessary in the future.

To obtain more information when starting a franchise business plan template with a franchisor, you may refer to the Franchise Disclosure Document ( FDD ).

7. Franchise Business Plan: Pro Forma

The pro forma is similar to the financial data section. But this part of the franchise business plan template focuses more on the three main accounting statements, which are:

the balance sheet
the cash flow
and the profit or loss

You can create your pro forma in four steps in your business plan:

1. Create a chart of accounts.

2. Calculate your business projected earnings.

3. Create financial projections

4. Estimate cash flows

Consider speaking with the right person, such as an accountant or financial advisor to verify your estimates and validate your proposal to lenders.

Keep your Franchise Business Plan Updated!

Keeping franchise business plans updated is essential to ensure that they remain relevant and effective in guiding your franchise businesses’ growth and success.

Here are some steps to help you keep your franchise business plan up to date:

Regularly Review Financial Performance

Continuously monitor and analyze your franchise businesses’ financial performance. Compare actual financial results with the projections outlined in your business plan. Identify any discrepancies and assess the reasons behind them. Adjust your financial projection and strategy accordingly.

Customer Feedback and Market Research

Collect and analyze customer feedback through surveys, reviews, and direct interactions in your business plan. Use this feedback to improve franchise businesses’ products, services, and customer experience. Incorporate the insights gained from market research into your business plan to refine your strategies.

Assess and Adapt Marketing Strategies

Review your marketing and advertising strategies regularly in your business plan. Evaluate the effectiveness of different marketing channels and campaigns. Adjust your marketing plan based on what is working best to reach your target audience and achieve your goals.

Evaluate Operational Efficiency

Continuously assess your franchise’s operational processes and efficiency. Look for ways to streamline operations, reduce costs, and improve productivity. Update your operations plan in the franchise business plan to reflect any changes or enhancements.

Revisit and Revise Goals

Periodically review and reassess your short-term and long-term goals. Are they still aligned with your vision for the franchise? Adjust your goals as necessary and update your business plan with these revisions.

Seek Professional Assistance

Consider working with a franchise consultant or business advisor who specializes in franchise operations. They can provide expert insights and help you update your business plan outline effectively.

In conclusion, beyond relying solely on your personal savings, there exist multiple avenues to secure funding, such as bank financing, Small Business Administration (SBA) loans, franchise fees, franchisor programs, and various lending sources in your business plan.

To furnish lenders with a comprehensive understanding of both yourself and the franchise opportunity you aim to finance in your business plan, it is imperative to include essential elements such as management resumes, tax returns, media clippings, and other pertinent documentation.

By addressing these requirements proactively of your franchise business plan , you can expedite the financing process, minimizing delays in launching your franchise.

It’s worth noting that many franchisors mandate prospective franchisees to submit a franchise-specific business plan template as part of their application process. Therefore, it is advisable to ensure your plan aligns seamlessly with their stipulated requirements and guidelines.

To learn more about franchise businesses, talk to a franchise consultant .

Franchise Business Plan Template

Whether you want to start your own franchise business or expand an existing one, you need a business plan. the following franchise business plan template lets you know what elements you need to include in a successful franchise business plan., fill the form to download business plan templates.

To ensure your franchise business success in this highly competitive market, you need a properly structured franchise business plan. With over 12 years of experience, we have helped over 5,000 entrepreneurs create business plans to start and grow their franchise businesses. Using the following franchise business plan template, you can put together an effective business plan.

Things to Know Before Writing a Franchise Business Plan

The franchise business industry has two primary agents; franchisor and franchisee. A franchisor is the business system/brand owner, and a franchisee is an entity that rents the business system/brand name against a fixed initial fee and royalty.

A franchise business plan is popular in many industries. Popular franchise systems are fast food chains like McDonald’s, KFC, Subway, etc. You can find a franchise opportunities in many industries.

A franchisee operates a business location under the guidelines of the franchisor. You have little freedom to experiment with new things.

The FDD, or Franchise Disclosure Document, is the legal contract between a franchisor and a franchisee. FDD has details of the rights and responsibilities of the two parties. This is generally a lengthy document. You need to understand it before you buy a franchise.

The franchise industry is growing fast. As International Franchise Association (IFA) reports, 2022 is the year of opportunity for franchises.

The estimated number of total franchises in 2021 was 774,965 with a total number of employees at 8,192,600, and an output of $787.7 billion.

The total GDP size of the franchise economy in 2021 was $474.2 billion. The growth projections for franchises in 2022 stand at 2.2%.

These are the top industries with the most number of franchises.

Quick Service Restaurants (188,402 franchises)
Retail Food, Products, and Services (162,579 franchises)
Personal Services (114,012 franchises)
Business Services (99,296 franchises)
Commercial & Residential Services (75,678 franchises)

Key Success Factors for Franchise Business

A franchise business has different dynamics as you are selling an established brand to a market with a demand for that brand’s products or services.

We have identified these five factors that play a crucial role in making a franchise successful.

A Loyal Customer Base for the franchisor brand makes sure you’ll have enough demand to successfully run your franchise business
A Clear Market Position . This means that you are selling products where there is a need and where the brand fulfills that need.
Franchisor Business Operating Expertise : When a franchisor has business expertise, chances are they will better lead the industry and develop the market for the brand
Established Brand Name : Running a McDonald’s franchise is far more profiting than a Huddle House
Ability to Control Stock: When franchisees can control stock locally, they can meet increased demand, control costs, and reduce waste.

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What is a Franchise Business Plan?

A franchise business plan is a roadmap for starting and growing your franchise business. Your business plan outlines your business concept, identifies your target customers, presents your marketing strategy, and details your financial projections.

Any bank or investor you approach will require a franchise business plan, so putting one together will be critical to securing funding.

In short, writing a business plan can help you succeed if you’re thinking of starting a franchise business or pitching to investors or venture capitalists.

Why You Need a Franchise Business Plan

Franchise business plans can be used to gain interest from potential investors or to secure loans from banks. They are also helpful to you as the owner. A franchise business plan allows you to thoroughly analyze every aspect of your potential business.

A solid, detailed plan gives you a clear path to follow, forces you to examine the viability of a franchise business idea, and may help you better understand your company’s finances and competition.

A franchise business with a plan grows 30% faster than the rest. On the other side, if we look at the fast-growing companies, 71% of them have a business plan .

A franchise business plan is a living document that should be updated annually as your company grows and changes.

Free: Franchise Business Plan Examples

Do you need help creating a franchise business plan? Check out these six free, proven franchise business plan examples from different industries to help you write your own.

Funding Sources for Franchise Business

Conventional Banks and Credit Unions

You can get a loan from banks, credit unions, or other financial institutions. Getting such a loan for a franchise business depends on many factors including turnover, credit history, and expected revenue of the business.

SBA regularly offers loans, grants, and lifelines for small businesses. Keep an eye on the 7(a) program that is aimed at small businesses in the early stages.

Business Partners

A franchise business is a high investment business. Consider adding business partners to create a money pool big enough for the business needs.

Retirement Funds

If you have retirement funds available, you can use retirement funds or 401k for starting a franchise.

Securities-Backed Line of Credit

if you have an investment portfolio, you can get a line of credit against those securities. These securities will serve as loan collateral.

Equipment, Machinery, and Furniture Lease

You can get franchise machinery, vehicles, computers, furniture, and other equipment at lease. If you get an equipment lease, you may also get a buyout for $1 when the lease term ends.

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How to Write a Franchise Business Plan

To write a franchise business plan, you don’t need to be an expert. Our step-by-step guide will show you how to write a franchise business plan, or you can just download our proven sample business plans to get a better idea.

Free Franchise Business Plan Template in PDF and Word

Download our franchise business plan template in PDF and Word here.

Executive Summary

The executive summary is the most important part of the document since it outlines the whole business plan. Despite the fact that it appears first in the plan, write the executive summary last so you may condense key concepts from the other nine parts.

It’s a part that catches the investor’s eye and provides key information about your company’s overview and upcoming short- and long-term goals.

Tell them what kind of franchise business you have and what stage you’re in; for example, are you a startup, do you have a franchise already that you want to expand, or do you have a lot of franchise businesses?

Finally, an executive summary should provide investors with a preview of what they may expect from the rest of your document.

Provide a high-level overview of the franchise industry
The name, location, and mission of your franchise company
A description of your franchise business, including management, advisors, and a brief history
Discuss the type of franchise business you are operating, Give an overview of your target customers., and how your company differs from competitors in the industry
Create a marketing plan that describes your company’s marketing strategies, sales, and partnership plans.
And give an overview of your financial plan

Check out these executive summary examples to help you write a perfect one for your franchise business plan.

Free: Franchise Business Plan Executive Summary Examples

An executive summary is the most important part of your franchise business plan, and it need not be challenging to write. This is why we have put together some awesome free Executive Summary examples for you.

Company Analysis

Company summary: Your company analysis will describe the type of franchise business you are running and its future goals. The type of franchise business you might be focused on (for example, Quick Service Restaurants, Retail Food, Products, and Services, Personal Services, Business Services, or Commercial & Residential Services)
Company history: When and why did you start your franchise business?
What milestones have you achieved so far? Your milestones could include served 100th customer, new fleet purchase, etc.
Legal structure and ownership: Do you have S-Corp status? Is it an LLC ? A sole proprietorship ? Describe your legal structure.
Mission statement: An overview of your franchise company’s guiding principles. Learn how to write a perfect mission statement .

Industry Analysis

The franchise business plan’s research section will most likely be the most time-consuming. Here, you will elaborate on how you will fit into the existing franchise market.

Since your research findings should serve as a sound confirmation of the conclusions you have outlined thus far, they will demonstrate your understanding of the industry and market.

Industry analysis can be presented as a 8-step process when written as part of a company’s business plan.

Give a quick overview of the franchise industry. Define the franchise business in terms of size (in dollars), historical background, service region, and products.
Examine previous trends and growth patterns in the franchise industry.
Identify the market’s major competitors.
Age, gender, and general lifestyle of the targeted market
Determine the factors that have an impact on the franchise industry. These might include government regulatory rules and other businesses’ competitive activities.
Using research data, the industry forecast expected growth over the next five to ten years. Predictions should be made for both the long and short term.
Describe how your franchise business intends to position itself in the industry. Concentrate on how your franchise business can benefit from opportunities highlighted in the industry.

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Customer Analysis

The first condition for franchise business is to identify its target customers clearly. Different franchise business have different customers.

The customer analysis section is an important part of any franchise business plan since it evaluates the consumer segments that your company serves. It identifies target customers, determines what those customers want, and then explains how your franchise items will meet those requirements.

Customer analysis may be divided into two parts: psychosocial profiles (why your franchise items suits a customer’s lifestyle) and demographic profiles (descriptions of a customer’s demographic qualities).

With regards to demographics, include information about the ages, genders, locations, and income levels of your customers. When targeting businesses, describe what kind of business, size, and location your target customers have.

The psychological profiles of your target clients reveal their wants and needs. The better you understand and identify these demands, the better you can attract and retain customers.

Competitor Analysis

It is necessary to do a competitor analysis. Because you may use their data to define your goals, marketing plans, tactics, new product lines, pricing, and more. Use competitor analysis to:

Identify the strength and weakness of your franchise business competition.
Search for opportunities to distinguish your franchise from competitors.

The first step is to determine who your direct and indirect competitors are.

The direct competition consists of other franchise businesses that offer the same goods or services to the same audience.

Your indirect competitors are other options that customers have to purchase from you that aren’t direct competitors.

Among indirect competitors are the business selling similar product or service. For example, if you have McDonalds’ franchise, someone selling Chinese or Italian food is your indirect competitor.

Once you’ve identified the competition, concentrate on the direct, head-to-head competitors, since they are the most threatening to your franchise business— but keep an eye on the indirect competition as well, just in case.

Provide an overview of each direct competitor’s business and detail their strengths and weaknesses.

You will be able to position yourself competitively in the market if you perform proper competition research. Perform a SWOT Analysis to learn your competitors’ strengths, weaknesses, and competitive advantages in the following areas:

Prices – Are they offering cheaper products or services than you and other competitors, what value do buyers get for that price?
Quality – Are they offering premium quality? What is the perceived worth in the eyes of the customers?
Customer service – How they respond to their consumers, whether they treat them poorly or well, and the degrees of satisfaction customers show
Reputation — The sum of everything mentioned above: their credibility, how loved the brand is, and the loyalty of their customers

The final section of your competitive analysis should include a list of your areas of competitive advantage. For example, how will you offer better value at competitive prices for the target market.

Consider how you will outperform your competitors and include them in this portion of your franchise business plan.

Free: SWOT Analysis Examples

Take advantage of our free SWOT analysis examples. Make your business future-proof by identifying your strengths, weaknesses, opportunities, and threats using this free SWOT Analysis Template.

Marketing Plan

Creating a marketing plan for a franchise business involves identifying the target demographic and finding the goods and services that suit their preferences.

As part of your marketing plan for a franchise business, you should include:

Pricing and Product Strategy

Your franchise business must offer goods or products that are different from those of your competitors. Research what your competitors offer and how they price their offer.

Placing and Promotions

Place explains the location you’ll chose for your franchise and the reasons of the selection.

Promoting your franchise business is the final part of your marketing plan. In this step, you document how you will drive customers to purchase your goods or services. A few marketing methods you could consider are:

Marketing on social media
Web Marketing
Organize events
Local Newspaper and TV ads
Banners and Bill boards
Local Radio Ads

You should also think about your franchise company’s Unique Selling Proposition (USP), which should explain why clients should choose you over other franchise businesses. Ensure that your USP is reflected in your marketing.

Pro Tips: Learn how to create a marketing plan in a business plan .

Operations Plan

While the previous sections of your franchise business plan described your goals, your operations plan discusses how you will achieve them.

An operations plan section in a business plan is helpful for investors, but it’s also helpful for you and employees because it pushes you to think about tactics and deadlines.

Your operational plan should be able to answer the following questions:

Who – Personnel in charge of completing specific tasks.
What – A breakdown of the responsibilities of each personnel.
Where – The location of everyday operations.
When –The deadlines for completing tasks and goals.
How much – The amount of money required for each department to perform their job.

Your operations plan should be divided into two individual parts, as seen below.

Your daily short-term processes include all the tasks involved in producing goods or services, managing operations, selling, employee management, etc.

Long-term goals are milestones you hope to reach. they might be growing your business, such as introducing new items or retail outlets, meeting particular sales milestones, and meeting other essential business-oriented goals like recruiting more staff, opening additional locations, and so on.

Management Team

When writing a franchise business plan, the management section of a business plan outlines your management team, staff, resources, and how your business ownership is structured.

This part may be easily organized by dividing it into the following points:

Ownership Structure

Internal Management Team

External Management Resources

Human Resources

This section outlines your franchise business’s legal structure. An LLC or a Corp is favored in the franchise business ecosystem.

This section should not only outline who is on your management team but also how each person’s skill set and experiences will contribute to the growth of your franchise business. Ideally, you and/or your team members have direct expertise in the franchise business. If this is the case, highlight your experience and skills.

Think of these external management resources as your internal management team’s backup. Consider forming an advisory board if your team is lacking expertise and experience with franchise business.

An advisory board would consist of 3 to 7 people who would serve as mentors to your franchise business. They would help with strategic direction and strategy advice.

If necessary, search for advisory board members with expertise running franchise business.

Describe all of your company’s external professional advisers, such as accountants, bankers, attorneys, IT experts, business consultants, and/or business coaches.

The final topic to consider in the management area of your franchise business plan is your human resource needs.

Financial Plan

As part of your financial plan in a business plan , you should present a 5-year financial statement broken down monthly or quarterly for the first year, and then annually. Financial statements include your income statement, balance sheet, and cash flow statement.

Income Statement

A profit and loss statement is more commonly called an income statement. It shows your revenue and subtracts your expenses to determine whether you were profitable or not.

As you develop your income statement, you need to develop assumptions. Will you serve 50 customers per day or 200? Will sales grow by 2% or 8% per year? Your choice of assumptions will greatly impact your business’s financial forecasts. Conduct as much research as possible in order to ground your assumptions in reality.

Free: Income Statement Template

Create a financial statement for your franchise business by downloading our free income statement templates.

Balance Sheet

While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities.

The balance sheet shows your franchise business’s net value at a specific point in time. It categorizes all of your company’s financial data into three categories:

Assets: Tangible goods with the monetary worth that the company owns.
Liabilities: Debt owing to a company’s creditor.
Equity: The net difference when the total liabilities are subtracted from the total assets.

The equation that expresses the relationship between these financial data elements is Assets = Liabilities + Equity.

Create a pro forma balance sheet for your franchise business plan that highlights the information in the income statement and cash flow projections. A balance sheet is normally prepared once a year by a company.

Balance sheets indicate your assets and liabilities, and while they contain a lot of information, they are simplified to highlight the most important things you need to know.

For example, spending $500,000 to build out your franchise will not result in instant revenues. Rather, it is an asset that should help you earn money for many years to come.

Similarly, if a bank sends you a check for $200,000, you do not have to pay it back right now. Rather, that is a liability that you will repay over time.

Cash Flow Statement:

Your cash flow statement will help you determine how much money you need to start or grow your franchise business. In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a franchise business:

Fees for registering a franchise business
Taxes and licenses costs
Business insurance
Payroll or salaries paid to staff
Facility rent and security deposits
Construction / remodeling
Start-up Inventory

Free: Balance Sheet Template

Create a financial statement for your business by downloading our free balance sheet templates.

List any additional material you cannot include elsewhere, such as resumes from key employees, licenses, equipment leases, permits, patents, receipts, bank statements, contracts, and personal and business credit histories.

Attach your full financial projections along with any supporting documents that make your plan more compelling in the appendix.

Bonus Tip: Learn what to include in a business plan appendix when writing a business plan.

Summary of the Franchise Business Plan

A franchise business plan is a worthwhile investment. As long as you follow the template above, you will become an expert in no time. By following the template, you will understand the franchise business, your competition, and your customers. The plan will help you understand the steps necessary to launch and grow your franchise business.

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Since 2010, Wise business plans’ MBA professional business plan writers has developed business plans for thousands of companies that have experienced tremendous success.

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We will show you some real-world business plan examples so you may know how to write your own, especially if you are seeking a bank loan or an outside investment and need to use SBA-approved formatting.

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Franchise Business Plan

Franchise Business Plan: Your Guide To Getting Started

Did you know that the first person to franchise was a woman named Martha Matilda Harper ?

She started her business in 1888 in Rochester, NY, eventually expanding to over 500 salons and training schools. One of the most remarkable aspects of Harper’s business was the business plan that she developed. She created many of the elements that are now a familiar part of franchising—a strong brand identity with branded products and services, initial and continuing training, an identified target market, and a process for doing business that was easy (and profitable!) to duplicate. The Harper Method emphasized customer service, pampering women and providing them with a salon experience they couldn’t replicate at home. Using the first reclining salon chair (invented by none other than Martha Matilda Harper herself) and a sink with a circle cut out of it, clients could comfortably rest their heads and have their hair washed without fatigue or Harper’s secret tonic shampoo getting in their eyes. Her salons also offered childcare and evening hours, catering to the target audience of women.

When Harper landed on the idea to franchise, she had another unique perspective—she decided that only poor women could open the first 100 Harper salons, lending them money so that women without economic means could have a way to support themselves and their families. After all, the word “franchise” comes from a French word meaning “ to free ” with an original English meaning of “ freedom from servitude or restraint. ” Harper’s legacy can be seen in many of today’s franchises. Let’s follow in this courageous and determined woman’s footsteps and learn more about franchise business plans and how you can get started on your own path to freedom.

What Is the Main Purpose of Franchising?

The main purpose of franchising is to allow businesses to grow and expand into different areas in a sustainable way. Rather than a corporate structure where one CEO is responsible for a sprawling entity, each franchise is independently owned and operated while still receiving support from the larger umbrella organization.

What Are the Benefits of Franchising?

Becoming a franchise owner comes with many potential benefits, some of which are reflected in the story of Harper’s franchising! For example:

Minimal Up-Front Costs

Just as Harper provided loans for her franchisees, many franchisors offer financing or help you secure financing. Additionally, there are some franchise concepts that cost under $50,000 to start.

Education and Support

Starting and operating a business is difficult! This is reflected in the fact that nearly 20% of small businesses fail in their first year, 30% fail in their second year, 50% fail after five years, and 70% fail after 10 years. Like Harper, who opened educational centers for her franchisees, most franchises will provide initial education on the practical aspects of running a business and franchise-specific instruction. This support typically doesn’t disappear after your first year, however. While corporate support will vary depending on the franchise, you’ll usually find ongoing education, training, and other types of support throughout your tenure as a franchisee. For example, Minuteman Press offers 28 regional support teams that will come out onsite to help with anything from management to marketing.

Brand Awareness

With the proven success of the Harper Method (and the innovative marketing tactics that Harper taught them), new franchisees were able to easily attract clientele and survive those first few years of business. With salons in business from 1888 to 2005, this franchise concept was viable for 117 years! When you became a “Harperite,” people knew what it meant—great products, excellent service, and a salon experience like no other. This is true for today’s franchises as well. When you buy into a concept, you’re coming into a world where customers already know your brand and what to expect. You are responsible for fulfilling and exceeding their expectations. However, this can potentially come with a downside: not all brand awareness is positive. It’s important to meet the challenge of amplifying your brand positively while trying to mitigate any former negative experiences.

What Are the 3 Basic Types of Franchising?

The three basic types of franchises are business format, product, and manufacturing. Let’s take a quick look at each to understand the similarities and differences.

What Is a Franchise Business Format?

The business format is the most common type of franchise and what most people are familiar with. The business format franchise may vary slightly, depending on the franchisor, but essentially you are purchasing the entire proven business model. Like any small business owner, you’re responsible for running the business on a daily basis. Remember the Harper Method? This is a perfect example of a business format franchise.

What Is a Product Franchise Format?

A product franchise is also sometimes called a distribution franchise. Like the name implies, franchisees purchase the right to distribute the branded products (or services). Unlike business format, these types of franchises don’t usually include a proven process for how to run your company.

What Is a Manufacturing Franchise Format?

This type of franchise is similar to the product franchise. However, rather than just being able to distribute branded products, you are also purchasing the right to manufacture and sell them. Similarly, you are not provided with the complete business model.

What Is the Best Type of Franchise?

The best type of franchise is the one that works for you and your lifestyle. Most franchisees prefer the business format due to the many benefits that come with it. While product and manufacturing franchises can be a viable option, they often require specialized knowledge and/or a lot of previous business experience to operate them successfully.

When considering what type of franchise works best for you, ask questions like:

Will this opportunity allow me to live the lifestyle I desire?
How much free time will I have?
Will I make enough money?
How much control will I have over my work environment?
What industries am I interested in?
Is there enough market demand for this franchise in the area I want to work?

Investigating your own motivations for becoming a franchise owner will help you determine the best type of franchise for you.

What’s the Difference Between an LLC and a Franchise?

“Franchise” refers to the idea of an umbrella company with independently owned and operated businesses sharing the brand identity. As such, the term “franchise” does not typically refer to a specific legal structure. “LLC” stands for “Limited Liability Company” and is a legal definition.

An LLC, as the name implies, protects your personal assets in case the worst should happen. A franchise can be structured as sole proprietorship, a corporation, an LLC, or any of the common US business structures. It is considered a good idea to set up your franchise as an LLC as this legal structure gives you the most personal protection. However, every franchise is different and may be set up as one of the other legal structures, so it is important to inquire if that is something that you are passionate about. It’s also a great idea to speak with a business and/or tax advisor to determine the best structure for you and your franchise.

Do You Need a Business Plan To Start a Franchise?

Technically, no. However, a franchise is still a business and creating a business plan before you buy into a franchise is an excellent way to prepare. Having a solid business plan can also help you secure funding. In fact, most lenders will require a business plan when applying for a commercial loan. You may be able to have a very short business plan, but banks will usually want at least a general overview of your company.

While some franchisors may provide a business plan, it’s still a great exercise to create your own and see how yours stacks up! If your franchise opportunity doesn’t come with a business plan, you can definitely incorporate the processes and information that are provided to you into the business plan you create.

What Is a Franchise Business Plan?

So you’ve settled on the franchise business model and are ready to get started. What exactly is a business plan? Simply put, this is a document that outlines what your business is going to do and how you’re going to do it. Keep in mind that every franchise will vary, so your business plan may be slightly different. That being said, let’s take a look at what is included in a franchise business plan.

Franchise Business Plan Template: Free Resource

Typically you’ll see around nine sections in your business plan. These sections are:

Executive Summary

This is a description of the business model. For a franchisee, this is where you can incorporate information about the proven business process you’re buying into.

Company Overview

This section is a more detailed look into the franchise concept. You could include the history of the franchise, short- and long-term objectives, achievements and obstacles, the products and services you’ll provide, and/or list the franchisee requirements.

Industry Analysis

This is where you will discuss the overall industry you’ll be operating in and how your franchise will fit into the big picture.

Customer Analysis

This piece of the business plan takes a deeper look at your target market. You can describe the current customer landscape, detail the growth potential, and other customer data points.

Competitive Analysis

This section is where you’ll analyze your competitors. You might list your closest competitors and identify strengths and weaknesses, as well as the advantages and disadvantages of your business compared to them.

Marketing Plan

This is an excellent place to incorporate marketing training and support from the franchisor. You can detail techniques, strategies, and tools that will be used to market your franchise.

Operations Plan

This section is where you spell out the finer details of your business operation. You might need to include things like major supplies, operating equipment that you’ll need to purchase or lease, quality control procedures, an organizational chart, etc.

Management Team

This is the place to highlight your management team’s strengths and weaknesses, as well as laying out your plan for growth and development. You could also include your succession plan in case yourself or a key employee is incapacitated.

Financial Plan

This is a crucial part of your business plan, especially if you are attempting to secure funding. You’ll want to include items like sales and profit trends, projected cash flow and operating statements, your strategy and timeline for obtaining funding, and any other financial documentation that provides compelling evidence for your plan.

Source: this template was developed and adapted from the DECA Franchise Business Plan exercise.

How Do I Write a Business Plan for a Franchise?

Writing a business plan can seem daunting at first, but these practical tips can help you craft your franchise masterpiece.

Do Your Research

Like any writing project, it’s important to know your subject matter before you start. Researching “franchise business plan” or just reading about business plans in general are a great starting point. You can find many different examples online that can guide your writing.

In addition to this general research, you’ll want to do specific research as well. Learn about your chosen franchise, explore the industry it is in, dive into the competition and your target market…there’s a lot of information available and it will help inform your writing.

Use a Template

You don’t need to reinvent the wheel! There are so many business plan templates out there (including the one above) that range from very simple to incredibly complex. We’d recommend choosing a simple one to start with and then adapting it to your needs.

Think About the Reader

One of the reasons that Martha Matilda Harper was so successful was her understanding of her target market. She developed her product and services to fit seamlessly into the lives of the busy women who made up the core of her clientele. Just like Harper, you should spend time thinking about who you’re writing this business plan for.

Are you going to use this franchise business plan to secure funding? Will you be referring back to it during your first year of business? Is this meant to persuade someone to join you as a partner? Or perhaps this business plan needs to fulfill several of these purposes! Identifying your target audience and writing for them will make your business plan come alive.

K.I.S.S. (Keep It Simple, Silly!)

This saying is a classic for a reason—it works. Don’t use fancy, long words or complicated sentences. Remember to keep it simple and clear. Your readers will thank you!

Use Your Resources

There are many writing tools online, like Grammarly or Hemingway Editor, that will give you suggestions to improve your writing. They’ll catch misspellings or sentences that aren’t clear. In addition to these types of tools, it’s always a good idea to ask someone (or multiple people) to proofread your work. You’ll be surprised at what they’ll catch!

Fast Food Business Plan Example

Let’s take a quick look at a hypothetical business plan for a franchise restaurant journey. After many hours of googling questions like “how do I start a fast food business from scratch,” “how much does it cost to open a fast food shop,” and “is a fast food business profitable?”, Maya found a franchise concept called Bruster’s Real Ice Cream . As she researched, she found out that this franchise has been ranked by Entrepreneur Magazine as a top franchise for the last 20. The emphasis on excellence and bringing on the right franchisees appealed to Maya, as well as the idea of 160 ice cream recipes to choose from. Who doesn’t love ice cream?

Armed with all this info, Maya sat down to start writing a business plan. As she stared at the blank page, she realized that she needed to read more about this franchise. As she read about Bruster’s on Franchise.com, to her great surprise and delight, she found that she didn’t have to come up with something from scratch. Bruster’s actually offers both lending resources and business plan templates as a part of their franchisee support! Not to mention all the details about startup costs and company culture.

Find Your Franchise at Franchise.com

Here at Franchise.com , we’re proud to follow the example set by Martha Matilda Harper so many years ago. You’ll find many supportive, helpful franchisors (like Bruster’s Real Ice Cream) on our site who will help you take your franchise business plan and make it a reality. Explore our franchise concepts today, like the current top 25 franchises or low-cost franchises . Working on a franchise business plan? Check out our glossary of franchise terms to learn more about the language of franchising!

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Creating a business plan for your franchise

If it seems like new Starbucks locations are popping up faster than weeds in your backyard, there’s a sound reason behind it. Successful franchises rapidly expand their reach because they begin with an effective business plan and focus on growth.

Related: Franchise development—what you need to know

Creating a business plan is the necessary first step for any business owners who want to bring a franchise into a new market. Well-crafted franchise business plans are the equivalent of an elevator pitch. Business owners can use them to convince others to invest the capital they need to hit the ground running. Lenders also require a business plan before they will sign off on any loans to a prospective franchise owner.

Creating your franchise business plan

A typical business plan includes four main sections. You can touch on these sections in an executive summary, then break down the details in each individual section. Each section functions like a signpost on the roadmap you’re drawing for your new business to reach its goals. Here’s an overview of those four sections and what they should include.

Business description

The purpose for this section is basically self-explanatory. It offers basic and essential information on the franchise itself. For example, it describes the products and services your business offers. You can also identify your customers and how your business will help them.

You should evaluate the market where you wish to set up shop and include information about it in this section. This includes an analysis of your direct competitors, identifiable challenges or risks that come with doing business in that market, and a breakdown of your target demographic. Discuss how you will approach and manage each of these factors within your business operations.

Your business plan needs to detail your company’s management structure and any related core values or philosophies. Which positions will be responsible for managing day-to-day operations? Who will fill these positions? What qualifications and skills are required for each position? How will you hire and train the necessary personnel? What salaries and benefits will you offer to these employees?

Discuss the individuals who will be filling management and leadership roles on your team. Explain—in depth—what makes those particular individuals qualified to succeed in those roles. Franchising is only as successful as the management team doing the work behind the scenes, and the people reading your business plan will look over this section carefully.

A new business can only succeed if it uses the right formula to reach potential customers and turn them into real customers. This is where your marketing plan comes into play. Your business plan should detail how you will reach customers and convince them to walk through your door.

Doing thorough market analysis is critical in this part of your overall planning. You need to identify your customers, assess their needs, and determine how your business will fulfill those needs. How will this data shape your pricing? What is your potential market share? Outline how you will market your business to reach that target demographic.

Financial projections

It takes a significant investment of capital to get any business off the ground, and franchises are no exception. Investors and lenders will be most concerned about turning a profit. They don’t want to sink funding into a business that will end up folding like a paper airplane at the first sign of trouble.

Your plan should outline a realistic budget that includes both startup costs and operating costs. These financial projections should cover your cash-on-hand, franchise purchasing fees, startup costs and operational costs. The budget should cover operational costs over a three- to six-month period.

Discuss how much capital you’ll need to cover these costs until your business turns a profit. You also need to demonstrate the accounting and inventory control systems your franchise will use. Include income statements, cash flow projections, and data sheets to project how your business will do once it opens its doors. Financial projections should be conservative and take into account as many variables as possible.

Getting to work

There are many great resources available to help you structure your business plan so that it conveys the message you intend with confidence. Franchise business plan templates can help you see what works best and how to put your vision into the right words. You can pick from assorted stock images, fonts, colors and other design elements to make it visually appealing and reflect your franchise’s brand voice.

If you’re not a professional designer, Lucidpress can help you start out on the right foot. We offer plenty of templates suited to meet your business document needs. Our intuitive online editor makes it easy to design traditional printed documents or embrace the virtual realm with interactive digital documents. Check out our template gallery for a dose of inspiration, then sign up for a free Lucidpress account to take one for a test drive.

Your brand matters. If you’re ready to build your franchise brand into a consistent, compelling force that drives your business, this guide will show you how to get started.

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Top 10 Franchise Business Plan Templates with Samples and Examples

Siranjeev Santhanam

The origins of modern-day franchising go all the way back to the Middle Ages, when feudal lords formed partnerships with their vassals, supplying them with land and resources in return for security and protection.

Today, in the world of business, franchises are inescapable. They are everywhere in our current hyper-consumerist market, an almost unstoppable business force. Franchising offers certain strong advantages to businesses, giving ventures of all kinds a chance to tap into broader kinds of brand recognition and establishment names to gain more revenue. Franchises also create value within the consumer market, giving customers consistent and reliable experience across varying domains and regions of operation.

Dive deeper into this subject by reading our other blog discussing twelve templates for a Franchise Business Model. Click here now and read it.

In this blog, we will examine a well-researched, premium business template that can aid any up-and-coming business seeking to establish a powerful franchise. We will offer you a sneak peek of the template, giving you access to ten leading slides from the presentation while discussing what makes this business plan valuable. We’ll also be diving into some related products in this spectrum, allowing you to choose from a diverse and well-curated range of B usiness Plan PPT templates for yourself.

Let’s begin.

Are you in the software business? Click here and check out blog on must-have SaaS Templates now.

Table of contents

Executive summary
Company Overview
Industry analysis
Customer analysis
Competitive analysis
Growth potential analysis
Go-to-marketing analysis
Operational plan
Financial plan
Graphical representation analysis

1) Executive summary

The deck starts off with a well-designed executive summary segment that can serve as a vital template for your organizational process, allowing you to lay out the inner workings of your plan in an elegant and professional manner. For stronger readability and enhanced presentation, it has been divided into core sub-sections, allowing you to create a more eloquent overview of your franchise plan. ‘ quick pitch,’ ‘about the business,’ ‘the company,’ ‘services offered’, and ‘ goals and objectives’ are the foundational headings incorporated into this section, giving you ample room to lay the groundwork for your franchise expansion plan.

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2) Company Overview

Use a professional template to discuss your organization and evaluate the state of your business framework. Accomplish this and more with the aid of our company overview section, which has been curated with a sound insight into the business workings of the day. It has been modeled after the prevailing trends in the current business paradigm and discusses some essential components such as ‘start-up business summary,’ ‘mission and vision statement,’ ‘market gap and absolute solutions associated,’ and lastly, ‘key success factors.’ Build on the core methodologies of your company as you polish, hone, and refine your existing working structures with the aid of all of these components.

3) Industry analysis

Franchises can be a great tool to climb the business hierarchy and get to the top, but without a sound grasp of the market in which one operates and a thorough inspection of the conditions of the industry, it could become a strenuous uphill battle. Our industry analysis section can offer you a clean, insightful view of the current trends in the industry where you operate, giving you the commercial prowess to tailor your approach, restructure your policies, and align with the demands of the industry. This section has been integrated with some much-needed highlights such as ‘market analysis,’ ‘market trends,’ ‘market challenges,’ ‘growth drivers,’ and finally, ‘geographical analysis.’ Launch a more holistic and focused look into the ever-changing needs of the industry, drawing out the essentials of the market through an examination of its trends, growth process, geographical intricacies, and more.

4) Customer analysis

Customers are the bedrock of any successful business, and with large, region-wide franchises, this could be said to be truer than ever. Acquire the tools to gain traction in the market and cultivate a more loyal and invested customer base, all with the thorough customer analysis. In our customer analysis template, you are given access to the following subheadings – target analysis , buyer’s persona , and, lastly, market sizing . Elevate your findings with data-driven rigor using charts, graphs, and all of the other aspects of the presentation to create a more robust, intensive analysis.

5) Competitive analysis

Scan the competitive landscape and make more informed decisions, all with the aid of more sophisticated tools of data and analysis. Our competitive analysis segment gives you the instruments of dissection and evaluation to do just this, creating a more balanced and error-free business environment that boosts your chances of success in the game of franchises. This section of the presentation has been divided into two broad sections – competitive landscape and key attributes and comes with the added benefit of graphs and tables. Use all of the tools in this template to intensively probe the competition and establish a more lasting presence in the market.

6) Growth Potential Analysis

Weaponize the growth potential analysis to test your own strengths and weaknesses and create more conclusive strategies for growth that will take you to the top. This presentation segment has been demarked into two broad sections – SWOT analysis and Porter’s five forces analysis. Both of these analysis models offer sound, compelling frameworks for investigating your organization's growth potential, thereby allowing you to make healthier and more rewarding decisions in the long run.

7) Go-to-Marketing Analysis

Marketing can be the make-or-break moment for most companies seeking to expand and build franchises. With the aid of this template, you can get ahead of the curve on this front, creating more reliable marketing systems and unleashing your corporation's full potential. Harness the full potential of your sales strategy while creating more relevant positioning strategies. Cultivate more market-friendly policies by using the right pricing strategies, and lastly, learn to drive sales with the aid of the sales funnel divulged in the template .

8) Operational Plan

Create masterful strategies as you leverage the right tools to engage in more precise operations. This subsection is dedicated to this front, with the aid of all of the right metrics, information, and data to back up your own self-regulated operational planning. There are two critical subheadings integrated into the slides here in this part of the template, and they are operational framework and operational milestones .

9) Financial plan

Mount a stronger hold over your corporate financial management while creating more efficient channels of oversight and regulation. Do this fruitfully and methodically with our financial plan subsection, which comes with an exhaustive set of tools designed to help large-scale companies implement and manage better financial systems. Some highlights from this part of the template include a financial assumptions , revenue model , breakeven analysis , alongside some other more deserving highlights such as the profit and loss statement , cash flow statement , balance sheet statement , scenario analysis , and lastly, a DCF valuation analysis .

10) Graphical Representation

Using our graphical representation analysis section, you can create in-depth visual illustrations to help you manage, process, and structure your own financial workings, thereby adding more value to your commercial franchise. Some highlights to be mentioned in this area of the template include graphs dedicated to total earnings after the tax business, total gross profit during the first five years of business, a cash flow chart showing the first five years of business, a balance sheet chart for the first five years of business, and more.

This is just a small glimpse into this well-researched, thoroughly made, fifty-two slide presentation, which comes fully equipped with all of the vital needs of franchise-related business models. Download the full presentation now to get your hands on our premium PDF, Word Doc, and XLS files and access more of this high-quality, infographic material.

Now, allow us to guide you through related products in this subject area.

Template 1) Franchisee Business Plan Powerpoint Presentation Slides

This elegantly made, distinct PPT template can help you formulate the right strategies and get ahead when attempting to build a franchise. Some vital components included in this presentation include a management summary, an exit strategy, a competitor analysis, an industry analysis, and more. Download this seventy-eight-page presentation and work your way to the top with the aid of meticulous planning and data-driven protocols.

Template 2) Franchise Business Model Powerpoint Template Bundles

This template, consisting of twenty-five slides, has been incorporated with a vast set of tools, data-gathering techniques, and graphical presentations that can be of great value when attempting to make a successful franchise out of a fledging business. Some highlights to be mentioned among the headlines in these slides are franchise lean business model canvas, franchise business development model with key factors, hotel franchise model canvas, retail franchise model canvas, and more. Get it now.

Template 3) One-Page Business Plan For Successful Restaurant Franchise

Are you in the restaurant business and seeking to evolve your business into a large-scale franchise? We’ve got just the right template to guide you through this process. This one-page infographic template comes with all of the right credentials to help you set up and manage such a rapid operation, with the aid of sound financial tracking metrics, a timeline, and milestones as well. Download this template and weaponize its contents to operate your franchise business with a more well-defined roadmap.

Template 4) One Pager KFC Franchise Business Plan Infographic

(Are you seeking to invest in the real estate business? We’ve created some templates to help guide you through the process. Click here and read it now.)

This one-page infographic can help you build a more sustained business model with the help of stringent planning and meticulous tracking systems. Some subheadings incorporated into the slide are executive summary, vision, mission, target market, our products, financial projections, competitive advantage, and more. The slide can be a sound asset for any business seeking to build franchises in partnership with KFC. To Know more, click on Franchise Business Plan template

FAQs on Franchise Business Plan

How do you write a franchise business plan.

Below are the steps to developing a franchise business plan:

1 – Conduct market research and understand the defining characteristics of the industry that you wish to operate in

2 – Create a brief summation of the business plan and outline the business concept

3 – Cultivate a plan for operations, marketing and for financial management

4 – Invest in the infrastructure and the processes needed for the franchise to be set up and to be incorporated

What are the 4 types of franchise business?

The four primary types of franchise businesses are – product distribution franchises, business format franchises, job franchises, and manufacturing franchises.

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Franchise Business Plan

What is your initial plan when you have just franchised a business? Most people would find it absurd to immediately prepare a business plan for their franchise. Many would think that when you franchise, the franchisor would provide them the business plan apart from other elements necessary to operate the business. However, that is not the case. The task of creating a business plan for your franchise heavily falls on you. You have to note that developing a franchise business plan is not necessarily similar to the business plan of independent businesses.

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It is much simpler because, most likely, the franchisor can provide the answers to most of the questions that your business plan is seeking to address. Hence, creating a franchise business plan does not really require tough brainstorming, planning, and preparation. Although you still need to be specific in your goals as a franchise, the franchisor can provide you the information regarding your target market, the suitable location for your business, and many other basic information.You may also see advertising and marketing business plan examples .

Franchise Marketing Plan Template

Google Docs

Size: A4, US

Do not be too overwhelmed with the thought of creating a successful business plan and instead focus on what you can do and what you can ask from your franchisor. Moreover, the examples of franchise business plan displayed below can surely help you in your start-up.

Banking Franchise Business Plan Example

Size: 2.6 MB

Basics in Franchise Business Plan Example

Size: 279.5 KB

Company Franchise Business Plan Example

Franchise Definition

By the book, a franchise is a method of parceling out goods or service. It is a type of business where the franchisee agrees to pay certain fees as well as follow certain business franchise rules in order to acquire the right to sell the goods or services of the franchisor, the company who established the company. The franchisee can also benefit from its business methods, trade secrets, goodwill, professional training, as well as operating assistance.You may also see company plan examples .

Popular Franchises

As we all know, many people love franchising business because the franchisor does not need to do hands-on on the operations because it has a lot of franchisees who can do the actual selling. Although they can operate a business on their own, they do not bear the hassle of opening branches to the different parts of the world. In fact, it is the franchisee’s task to disseminate the business in different areas.You may also see restaurant operational plan examples

On the other hand, it would be less bothersome for the franchisees to open up a business when they do franchising because they already have the basic requirements for a start-up from the franchisor. They only need to pay the fees, get some professional training, and adhere to the rules and immediately operate. The risk of losing is also low.You may also see business proposal letter examples

Hence, no wonder why there are a lot of franchising businesses today which are evidenced by the following companies:

1. McDonald’s

3. Burger King

4. Pizza Hut

5. 7 Eleven

6. Marriott International

8. Dunkin’ Donuts

9. InterContinental Hotels and Resorts

10. SUBWAY®

11. Baskin-Robbins

12. Domino’s Pizza

13. Taco Bell

14. Ace Hardware Corporation

15. Jani-King Commercial Cleaning Services

16. Wyndham Hotels and Resorts

18. Carrefour

19. Europcar

20. Choice Hotels

Comprehensive Franchise Business Plan Example

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Detailed Franchise Business Plan Example

Size: 179.5 KB

Entrepreneurship Business Plan Example

Size: 147.7 KB

Elements of a Franchise

A franchise, for it to operate legally, consists of the following three elements: trademark, fee, and control or assistance.

Under the trademark of the franchisor, the franchisee must operate his business in providing goods or services. For example, when you are franchising Ace Hardware Corporation, you do not need to make your own company name as you are adopting the company name of the franchisor. Hence, in your operations, you must bear the name Ace Hardware Corporation.You may also see restaurant strategic plan examples

There are certain franchise fees associated to the franchise which is a requirement and a condition for you to obtain the franchise and begin the operation. While the franchise fees are payment for the trademark and other benefits that a franchisee acquire from the franchisor, some franchisors would use the fee to aid in the start-up materials and tools of the franchisee.

Control or Assistance

Another element of a franchise is that, although the franchisee is running the business through his or her own operations, the franchisee is still subject to various requirements that are imposed by the franchisor. These include requirements regarding the location of the business, the design of the site as well as the appearance of the store, hours of operation, sales methods, marketing, as well as management systems.You may also see business plan guidelines examples

Key Considerations

If you are still new to franchise, you need to know and understand the basics in franchising for you to easily perform franchising operations. There are some points to consider when you are in a franchise business, and these are as follows:

1. Business Suitability

One of the critical factors that you must consider is the suitability of your business. This includes your personal aims, your objectives, as well as your ability and will to manage this type of business—franchising.

2. Benefits

Another thing that you must consider in franchising is the benefit that you can acquire from the franchise. Although most of the franchise have a low risk of not being profitable, there are some franchise that would provide you very less returns.You may also see tutoring business plan examples

3. The Downside

You must also consider the downside of franchising. For the franchisor, he or she must carefully assess the franchisee regarding the ways they can be trained and controlled. For the franchisee, he or she must scrutinize the legitimacy of the business.

4. Franchisor’s Life

Know that if you are a franchisor, it is your responsibility to manage the initial period of the franchise as well as to train the franchisee. He or she must also ensure to keep the franchisee interested in their business through launching and introducing new products and services.You may also see farm business plan examples

5. Corporate Image

Franchisees can benefit from a strong corporate image of the franchisor. The franchisor must be legal and registered, and if the franchisor has a trademark, it must be registered with the Patent Office.

6. Legal Agreement

There must be an agreement signed before the commencement of the franchise or start of the franchise operations. There must also be an agreement as to who will shoulder the legal costs, whether it may be the franchisor or the franchisee. For this, you might want to take a look at franchise agreements .

7. Financial Matters

Another important consideration is the financial aspect of the franchisor. The franchisee would normally expect that there is transparency in the financial statements of the franchisor and that the accounting records involve positive amounts.

The franchise products or services must be carefully tested in the market with a pilot franchise and an independent franchisee for a certain period of time, usually over a minimum of twelve months to ensure that the franchise is not a failure.You may also see risk plan examples .

9. Operating Areas

In order to find the optimum area of the franchise, where it is conducive to the target market, a research must be carried out to define a certain location that will support the business based on the number of people, number of households, number of businesses, number of cars, etc. You might also be interested in rental property business plan .

10. Franchise Package

The franchise must provide the franchisor the benefit of the franchise even at the commencement of the franchise through providing a package of a fair amount of initial stock, training, manuals, accounting system, and other necessities for a start-up. For reference, you can check out tech startup business plans .

11. Brand Security

As has been said above, the patent or trademark of the franchisor must be registered with the Patent Office. This will cover the protection for the business name and the logo of the business . This will also ensure the franchisee that the business he or she is into is not only credible but also safe and secured.

12. Company Structure

The structure of the company who serves as a franchisor must also be taken into consideration. This will enable the franchisee to understand more about the business that he or she is into.You may also see convenience store business plan examples

Franchising Business Plan Fundamentals

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Sefa Franchise Business Plan Outline Checklist Example

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Short Franchise Business Plan Example

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Soup and Salad Franchise Restaurant Business Plan Example

Size: 1.4 MB

Sections of a Franchise Business Plan

If you have already started in your franchise, one of the first things that you must have is a business plan . Although you might think that the resources and basic provided by the franchisor is enough, well, it is really not. You must have your own business plan that will detail your plans as well as the detailed steps in achieving those plans.

In your business plan, you must include these important section for it to be comprehensive and detailed:

1. Operational Plan

In your operational plan , it must contain information demonstrating your understanding of the nature of the business, the products and services for sales, the systems and methods used in selling, as well as the processes engaged to operate the business.

Operational plan is important in order to demonstrate how the business is executed. Also include your ways in interacting the customers, the delivery of the products or services, the systems for communication, execution timetables, among others.

2. Marketing Plan

In this section of your business plan, you must illustrate the company’s blueprint in order to create interest not only in the company but also its products. Normally, the franchisor would provide you advertising materials for your marketing. However, you may also need to develop additional advertising materials that better suits in the area where you are doing business.

The importance of marketing plan is that it is used to map out how to engage the market and sustain customer flow. You must include in your marketing plan the description of your target market, the channels for communication, marketing strategies, and many other plans related to marketing.

3. Management Plan

In your management plan, you must include the management—the people who set the strategies, oversee and execute, allocate the resources, and make the decisions—as well as the company’s vision and philosophy. Normally, the franchisor already has this in their company documents, but you can contribute in enhancing and improving their management plan through creating your own relevant management plan. This is integrating your own vision for your franchise to the management plan that they have already created.

This is important because it provides evidence of competency and management systems. Hence, relevant sections from the franchise management manual, tactical positions, strategic principles, and prevailing business models must also be included in this section of your business plan.

4. Financial Plan

Your financial plan is your method of proving how your operations can make money in doing what it is supposed to do. You may include in your plan the financial successes of other franchises and of the franchisor’s own operations. This is to demonstrate your anticipated success in your franchise.

A financial plan is important in order to show the key elements of the company’s operation. Hence, it is recommended that you will include in your financial plan your operational budget, the funds that you need and expect to raise of borrow, as well as the anticipated costs and revenues in the form of projections.

If you are contemplating on venturing into franchise business, it is better that you start immediately and enjoy the benefits from your franchise. The earlier, the better. Remember, a franchising business provides lesser risk and you are assured of the return, especially when you are franchising a business that already established its name in the industry, for example, McDonald’s.You may also see lean business plan examples .

So what are you waiting for? Make the wise decision now, and use the examples of franchise business plan provided above to help you in your start-up. If you got to start some time, why not now?

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Sample Business Plans
Food, Beverage & Restaurant

Food Franchise Business Plan

If you are planning to start a new food franchise in your town, the first thing you will need is a business plan. Use our food franchise business plan example created using upmetrics business plan software to start writing your business plan in no time.

Before you start writing your business plan for your new food franchise business, spend as much time as you can reading through some examples of food and restaurant business plans .

Reading some sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.

We have created this sample food franchise business plan for you to get a good idea about how a perfect food franchise business plan should look like and what details you will need to include in your stunning business plan.

Food Franchise Business Plan Outline

This is the standard food franchise business plan outline which will cover all important sections that you should include in your business plan.

Introduction
A BON Fide Enterprise
Marginal Enterprise
Irrevocable Commitment
Doctors Associates, Inc.
Company Values
Business Model
Keys to Success
Summary Operating Forecast
All Day Value — includes the famous $5 foot long and the $3 Six-Inch Select
Featured Products
All Sandwiches
Fresh Fit Choices
Fresh Fit For Kidz
Sides, Drinks, Extras
The Subway Old Cut
The Subway PM Sub
The WM Meer
Demographic Trends
Health Consciousness
Convenience
Lithe Rock, AR Demographics
Operating Policies
Operating Philosophy
Strict Inventory Controls
Purchasing Cost Controls
Recipe a Portion Controls
Sanitation a Food Handling
Management’s Role
Software a Systems
Money a Profit Management
Hiring the Best
Training for Excellence
Retaining the Best
Staff Turnover / Training Costs
Target Market
Market Positioning a Branding
National Advertising
Local Marketing
Grand Opening Budget
Competitive Landscape
Direct Competitors
History and Structure
Professional Services
Tarek El Amarani
Staffing a Compensation
External Issues
Pre-Ownership Expenses
Revenue Assumptions
Direct Costs
Income Statement
Balance Sheet
Cash Flow Statement

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After getting started with Upmetrics , you can copy this food franchise business plan example into your business plan and modify the required information and download your food franchise business plan pdf and doc file. It’s the fastest and easiest way to start writing your business plan.

Download a sample food franchise business plan

Need help writing your business plan from scratch? Here you go; download our free food franchise business plan pdf to start.

It’s a modern business plan template specifically designed for your food franchise business. Use the example business plan as a guide for writing your own.

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Write your business plan

Business plans help you run your business.

A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan as a roadmap for how to structure, run, and grow your new business. It’s a way to think through the key elements of your business.

Business plans can help you get funding or bring on new business partners. Investors want to feel confident they’ll see a return on their investment. Your business plan is the tool you’ll use to convince people that working with you — or investing in your company — is a smart choice.

Pick a business plan format that works for you

There’s no right or wrong way to write a business plan. What’s important is that your plan meets your needs.

Most business plans fall into one of two common categories: traditional or lean startup.

Traditional business plans are more common, use a standard structure, and encourage you to go into detail in each section. They tend to require more work upfront and can be dozens of pages long.

Lean startup business plans are less common but still use a standard structure. They focus on summarizing only the most important points of the key elements of your plan. They can take as little as one hour to make and are typically only one page.

Traditional business plan

Lean startup plan

A lean business plan is quicker but high-level

Traditional business plan format

You might prefer a traditional business plan format if you’re very detail-oriented, want a comprehensive plan, or plan to request financing from traditional sources.

When you write your business plan, you don’t have to stick to the exact business plan outline. Instead, use the sections that make the most sense for your business and your needs. Traditional business plans use some combination of these nine sections.

Executive summary

Briefly tell your reader what your company is and why it will be successful. Include your mission statement, your product or service, and basic information about your company’s leadership team, employees, and location. You should also include financial information and high-level growth plans if you plan to ask for financing.

Company description

Use your company description to provide detailed information about your company. Go into detail about the problems your business solves. Be specific, and list out the consumers, organization, or businesses your company plans to serve.

Explain the competitive advantages that will make your business a success. Are there experts on your team? Have you found the perfect location for your store? Your company description is the place to boast about your strengths.

Market analysis

You'll need a good understanding of your industry outlook and target market. Competitive research will show you what other businesses are doing and what their strengths are. In your market research, look for trends and themes. What do successful competitors do? Why does it work? Can you do it better? Now's the time to answer these questions.

Organization and management

Tell your reader how your company will be structured and who will run it.

Describe the legal structure of your business. State whether you have or intend to incorporate your business as a C or an S corporation, form a general or limited partnership, or if you're a sole proprietor or limited liability company (LLC).

Use an organizational chart to lay out who's in charge of what in your company. Show how each person's unique experience will contribute to the success of your venture. Consider including resumes and CVs of key members of your team.

Service or product line

Describe what you sell or what service you offer. Explain how it benefits your customers and what the product lifecycle looks like. Share your plans for intellectual property, like copyright or patent filings. If you're doing research and development for your service or product, explain it in detail.

Marketing and sales

There's no single way to approach a marketing strategy. Your strategy should evolve and change to fit your unique needs.

Your goal in this section is to describe how you'll attract and retain customers. You'll also describe how a sale will actually happen. You'll refer to this section later when you make financial projections, so make sure to thoroughly describe your complete marketing and sales strategies.

Funding request

If you're asking for funding, this is where you'll outline your funding requirements. Your goal is to clearly explain how much funding you’ll need over the next five years and what you'll use it for.

Specify whether you want debt or equity, the terms you'd like applied, and the length of time your request will cover. Give a detailed description of how you'll use your funds. Specify if you need funds to buy equipment or materials, pay salaries, or cover specific bills until revenue increases. Always include a description of your future strategic financial plans, like paying off debt or selling your business.

Financial projections

Supplement your funding request with financial projections. Your goal is to convince the reader that your business is stable and will be a financial success.

If your business is already established, include income statements, balance sheets, and cash flow statements for the last three to five years. If you have other collateral you could put against a loan, make sure to list it now.

Provide a prospective financial outlook for the next five years. Include forecasted income statements, balance sheets, cash flow statements, and capital expenditure budgets. For the first year, be even more specific and use quarterly — or even monthly — projections. Make sure to clearly explain your projections, and match them to your funding requests.

This is a great place to use graphs and charts to tell the financial story of your business.

Use your appendix to provide supporting documents or other materials were specially requested. Common items to include are credit histories, resumes, product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts.

Example traditional business plans

Before you write your business plan, read the following example business plans written by fictional business owners. Rebecca owns a consulting firm, and Andrew owns a toy company.

Lean startup format

You might prefer a lean startup format if you want to explain or start your business quickly, your business is relatively simple, or you plan to regularly change and refine your business plan.

Lean startup formats are charts that use only a handful of elements to describe your company’s value proposition, infrastructure, customers, and finances. They’re useful for visualizing tradeoffs and fundamental facts about your company.

There are different ways to develop a lean startup template. You can search the web to find free templates to build your business plan. We discuss nine components of a model business plan here:

Key partnerships

Note the other businesses or services you’ll work with to run your business. Think about suppliers, manufacturers, subcontractors, and similar strategic partners.

Key activities

List the ways your business will gain a competitive advantage. Highlight things like selling direct to consumers, or using technology to tap into the sharing economy.

Key resources

List any resource you’ll leverage to create value for your customer. Your most important assets could include staff, capital, or intellectual property. Don’t forget to leverage business resources that might be available to women , veterans , Native Americans , and HUBZone businesses .

Value proposition

Make a clear and compelling statement about the unique value your company brings to the market.

Customer relationships

Describe how customers will interact with your business. Is it automated or personal? In person or online? Think through the customer experience from start to finish.

Customer segments

Be specific when you name your target market. Your business won’t be for everybody, so it’s important to have a clear sense of whom your business will serve.

List the most important ways you’ll talk to your customers. Most businesses use a mix of channels and optimize them over time.

Cost structure

Will your company focus on reducing cost or maximizing value? Define your strategy, then list the most significant costs you’ll face pursuing it.

Revenue streams

Explain how your company will actually make money. Some examples are direct sales, memberships fees, and selling advertising space. If your company has multiple revenue streams, list them all.

Example lean business plan

Before you write your business plan, read this example business plan written by a fictional business owner, Andrew, who owns a toy company.

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Don't bother with copy and paste.

Get this complete sample business plan as a free text document.

Coffee Shop Franchise Business Plan

Start your own coffee shop franchise business plan

JavaHub Café

Value proposition.

JavaHub Café will offer an exceptional range of specialty coffees, teas, and light meals within a warm and welcoming atmosphere, leveraging a brand that stands for quality, community, and sustainability.

The Problem

Coffee shops are common, but not all offer a unique and engaging experience that emphasizes both quality and community. Consumers are looking for places that offer more than just a cup of coffee.

The Solution

JavaHub Café goes beyond beverages. Our franchise model includes community outreach programs, live music evenings, and sustainability initiatives like compostable cups and direct-trade coffee sourcing.

Target Market

Our primary customers are coffee enthusiasts aged 20 to 45, who value not only quality coffee but also a socially responsible and community-oriented establishment.

Competitors & Differentiation

Current alternatives.

Generic coffee chains
Independent coffee shops
Fast-food chains offering coffee

The JavaHub Café franchise is part of a recognized brand with a loyal customer base, a robust supply chain, and strong corporate marketing support. Its differentiator is its triple focus on quality, community, and sustainability.

Funding Needs

A typical JavaHub Café franchise requires an initial investment of $300,000, which covers franchise fees, initial inventory, store fit-out, and marketing.

Sales Channels

In-store sales
JavaHub Café App for pre-orders and delivery
Catering services for corporate and community events

Marketing Activities

Social media advertising
Local sponsorships and community events
Loyalty programs and seasonal promotions

Financial Projections

2023: $450,000

2024: $550,000

2025: $650,000

Expenses/Costs:

2023: $350,000

2024: $380,000

2025: $400,000

2023: $100,000

2024: $170,000

2025: $250,000

Franchise agreement signed – June 2023
Location finalized – August 2023
Store opening – December 2023
Break-even – June 2024
Second location considered – 2025

Team and Key Roles

Franchisee (Owner/Operator)
Store Manager
Kitchen Staff

Partnerships & Resources

JavaHub Corporate: For brand guidance, supply chain management, and marketing.
Local suppliers: For sourcing baked goods and other localized offerings.
Community Organizations: For event partnerships and sponsorships.

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Manufacturing Business Plan PDF Example

May 7, 2024
Business Plan

the business plan template for a manufacturing business

Creating a comprehensive business plan is crucial for launching and running a successful manufacturing business. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your manufacturing business’s identity, navigate the competitive market, and secure funding for growth.

This article not only breaks down the critical components of a manufacturing business plan, but also provides an example of a business plan to help you craft your own.

Whether you’re an experienced entrepreneur or new to the manufacturing industry, this guide, complete with a business plan example, lays the groundwork for turning your manufacturing business concept into reality. Let’s dive in!

Our manufacturing business plan covers all essential aspects necessary for a comprehensive strategy. It details operations, marketing strategy , market environment, competitors, management team, and financial forecasts.

Executive Summary : Provides an overview of the manufacturing company’s business concept, market analysis , management, and financial strategy.
Facilities & Equipment: Describes the facility’s capabilities, machinery, and technological advancements.
Operations & Supply: Outlines the production processes, supply chain logistics, and inventory management.
Key Stats: Offers data on industry size , growth trends, and market positioning.
Key Trends: Highlights significant trends impacting the industry, such as automation and localization.
Key Competitors : Analyzes primary competitors and differentiates the company from these rivals.
SWOT: Analyzes strengths, weaknesses, opportunities, and threats.
Marketing Plan : Outlines tactics for attracting new contracts and maintaining client relationships.
Timeline : Sets out key milestones from inception through the first year of operations.
Management: Information on the management team and their roles within the company.
Financial Plan: Projects the company’s financial performance over the next five years, detailing revenue, profits, and anticipated expenses.

Manufacturing Business Plan

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Executive Summary

The Executive Summary introduces your manufacturing business plan, offering a concise overview of your manufacturing facility and its products. It should detail your market positioning, the range of products manufactured, the production process, its location, size, and an outline of day-to-day operations.

This section should also explore how your manufacturing business will integrate into the local and broader markets, including the number of direct competitors within the area, identifying who they are, along with your business’s unique selling points that differentiate it from these competitors.

Furthermore, you should include information about the management and co-founding team, detailing their roles and contributions to the business’s success. Additionally, a summary of your financial projections, including revenue and profits over the next five years, should be presented here to provide a clear picture of your business’s financial plan.

Make sure to cover here _ Business Overview _ Market Overview _ Management Team _ Financial Plan

Manufacturing Business Plan exec summary1

Dive deeper into Executive Summary

Business Overview

Facilities & equipment.

Describe your manufacturing facility. Highlight its design, capacity, and technology. Mention the location, emphasizing accessibility to transport routes. Discuss advantages for efficiency and cost management. Detail essential equipment and its capabilities.

Operations & Supply Chain

Detail product range. Outline your operations strategy for efficiency and scalability. Discuss supply chain management. Highlight sourcing of materials, inventory control, and logistics. Emphasize strong partnerships with suppliers and distributors.

Make sure to cover here _ Facilities & Equipment _ Operations & Supplies

Market Overview

Industry size & growth.

Start by examining the size of the manufacturing industry relevant to your products and its growth potential. This analysis is crucial for understanding the market’s scope and identifying expansion opportunities.

Key Market Trends

Proceed to discuss recent market trends , such as the increasing demand for sustainable manufacturing processes, automation, and advanced materials. For example, highlight the demand for products that utilize eco-friendly materials or energy-efficient production techniques, alongside the rising popularity of smart manufacturing.

Key Competitors

Then, consider the competitive landscape, which includes a range of manufacturers from large-scale enterprises to niche firms. For example, emphasize what makes your business distinctive, whether it’s through advanced technology, superior product quality, or specialization in certain manufacturing niches. This section will help articulate the demand for your products, the competitive environment, and how your business is positioned to thrive within this dynamic market.

Make sure to cover here _ Industry size & growth _ Key competitors _ Key market trends

Dive deeper into Key competitors

First, conduct a SWOT analysis for your manufacturing business. Highlight Strengths such as advanced production technology and a skilled workforce. Address Weaknesses, including potential supply chain vulnerabilities or high production costs. Identify Opportunities like emerging markets for your products or potential for innovation in production processes. Consider Threats such as global competition or economic downturns that may impact demand for your products.

Marketing Plan

Next, develop a marketing strategy that outlines how to attract and retain customers through targeted advertising, trade shows, digital marketing, and strategic partnerships. Emphasize the importance of showcasing product quality and technological advantages to differentiate your business in the market.

Finally, create a detailed timeline that outlines critical milestones for your manufacturing business’s launch, marketing initiatives, customer acquisition, and expansion goals. Ensure the business progresses with clear direction and purpose, setting specific dates for achieving key operational and sales targets.

Make sure to cover here _ SWOT _ Marketing Plan _ Timeline

Dive deeper into SWOT

Dive deeper into Marketing Plan

The Management section focuses on the manufacturing business’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the manufacturing business toward its financial and operational goals.

For your manufacturing business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.

Financial Plan

The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your manufacturing business’s approach to securing funding, managing cash flow, and achieving breakeven.

This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.

For your manufacturing business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).

Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds

Manufacturing Business Plan financial plan

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How to Write a Business Plan for Your Franchise This vital step can make the difference between success or failure in the franchise world.

Start with comprehensive research

Define your business concept and target market

Develop a financial plan

Outline your marketing and sales strategy

Develop an operations plan

Create a management team and personnel plan

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Step 6: Clarify the intricacies of your business operations

Step 7: Prepare your financial forecasts

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