how to write referral in cover letter

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How To Mention A Referral In Your Cover Letter (With Examples)

• How To Sign A Cover Letter
• Salary Requirements In Cover Letter
• Referral In Cover Letter
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Having a referral by someone who is already employed at the company you’re applying to can be an excellent way to get your foot in the door. Mentioning a referral in your cover letter is one of the ways to do this.

To help you write the best referral in your cover letter, we’ll go over how to include a reference in a cover letter, provide some referral cover letter examples, and some benefits to being referred.

Key Takeaways:

Make sure you have a reliable referral that is in good standing with a company, and that they know they are being included before putting down a referral.

Candidates that are referred also tend to feel more of an obligation to the company, their reference, and their team, allowing them to get up to speed more quickly and adapt to the new culture and workplace more efficiently.

Writing a cover letter with referral will allow you to highlight the key skills you can bring to the position and provide specific examples of why you are the best fit for this job.

What is a referral cover letter?

How to mention a referral in your cover letter, referral cover letter examples, who to ask for a referral, the benefits of being referred, referral in your cover letter faq, final thoughts, expert opinion.

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A referral cover letter is an application document for a potential job opportunity that mentions a mutual contact you may share with the hiring manager or someone in the company. This connection can be an old colleague, a friend, or a networking acquaintance who likely works at the company you are applying to.

When done effectively, you can drop their name in your cover letter to emphasize how your skills and abilities align with the job and how you’ve worked with your referral in the past. You can mention specific projects and details that you know this person may be able to vouch for.

Your cover letter is the first thing your employer or hiring manager is likely to see, so use it as your moment to shine. This document will allow you to provide additional details about your education, qualifications, skills, and work ethic. You can point to specific projects and challenges you may have experienced and discuss how you overcame them and how those abilities translate to the job you are applying for.

When mentioning a referral in your cover letter, make sure your referral knows you are including them before, and then mention their name in the letter and explain why they are recommending you. Here is a more detailed list of how to add reference in cover letter:

Make sure your referral knows. Mentioning a referral in your cover letter is appropriate when you have directly contacted the person you’re planning to mention as your referral. This could be someone you contacted or someone that contacted you. It can even be someone who is not your contact on LinkedIn or other networks, but you’ve reached out to them, and they’ve agreed to be a referral.

However, in instances where you have not asked for explicit permission from the person you’re planning to use as your referral or this person is not in good standing with their employer, you should stay clear of mentioning them in your cover letter .

Mention who is referring you. The purpose of the cover letter is to impress from the start . Mention your referral within the first paragraph of your note. To do this effectively, include:

The person’s name

How you know them

How they are familiar with your skills and qualifications

Explain why they are recommending you. You can give the hiring manager a quick summary of why they are recommending you and how your past experience gives you the skills required to do the job well.

Keep it short. Try to keep your referral to one single paragraph in your cover letter. The rest of your letter should expand more on you and your skills, including how the things you have learned in previous work environments are transferable to your new role .

Send a copy of your cover letter to your referral. The last thing you should do is send a copy of your cover letter to your referral so they can read it over. Doing this is a nice gesture and allows them to know what you are saying about them. Be sure to also thank them for their help.

We’ve included some examples of how it may look to include a referral in your cover letter.

Cover letter with referral example

Dear Angela Morris, I am writing to inquire about the Marketing Director position, which came highly recommended to me by Bill Jeffries, Vice President of Marketing at Apple, Inc. Bill and I worked closely together for several years at Nabisco, where we tackled a variety of event coordination and digital lead generation efforts. Bill believes my marketing experience and skill for developing memorable events can have a profound impact on the marketing team and organization as a whole.

Dear Larry Smith, Bill Jeffries suggested I reach out to you regarding the Marketing Director position at Apple, Inc. I met Bill while coordinating a conference at the end of last year. We worked closely together with vendors, contracts, and design. He was able to see my ability to bring booths to life, develop innovative ideas to capture new leads, and drive to continually improve marketing programs, which is why he’s referred me to this role on your team.

Dear John Riley, Tom Johnson suggested I contact you regarding the Customer Representative Position at XYZ Company. I worked with Tom last year when we worked together at ABC Corp. Working closely together allowed him to see my ability to connect with others and drive sales. This is why he referred me to this role and your team.

Getting a referral when you don’t know someone well can sometimes be tricky. But there are a variety of ways to be referred for a job . A connection at the company you’re applying for might inquire whether you’re interested in exploring new job opportunities. You may have an old connection on LinkedIn that you forgot about.

LinkedIn is a great tool to explore whether you know anyone at the company you are applying to. You can easily see if you know an existing connection or if one of your contacts knows someone at the company currently.

Once you choose someone to provide a referral , be sure to reach out to them before applying for the job. Ask if they are willing to give you a referral for the job. Even if you assume this person will build your credibility with the hiring manager, it’s important to check with them first. You don’t want to bombard someone at the last minute, and you certainly don’t want to tell the hiring manager that a person has vouched for you when they actually haven’t.

To do this, you can send them an email or a letter asking them for a referral. Similar to a reference letter , this will give the person you are asking a chance to look over the requirements and think about how they can best help you. This also gives them an opportunity to opt out of a referral in case they don’t feel comfortable.

Being a candidate who is referred by someone respected in the company is a tremendous benefit for you as a job seeker such as an expedited hiring process or the ability to highlight key skills. Here are some more benefits of being referred.

It can quicken the hiring process. Even if a company doesn’t have a formal employee referral program , the human resources (HR) department typically welcomes referrals. They help to expedite the hiring process and ensure that strong candidates fill open spots on teams.

Allows the interviewer to see you in a different light. When you are referred for a job, it might feel like a lot to live up to. However, if you view it as a step up during your interview process , you will be better suited for your interview. Ultimately, having a candidate referred gives the hiring manager an authentic glimpse into the kind of employee you will be and will help them relate your experience to the position.

A better understanding of the company culture. The person who referred you will likely be asked to provide insights into how you will fit into their company culture . However, there is no need to worry because the person who referred you would not have vouched for you if they didn’t think you were the right fit for this job.

Being able to highlight key skills. Putting this referral in your cover letter will allow you to highlight the key skills you can bring to the position and provide specific examples of why you are the best fit for this job. Cover letters give you another area to share additional details that your resume may not include.

Should you mention a referral in a cover letter?

Yes, you should mention a referral in your cover letter. Mentioning a referral in a cover letter helps to emphasize how your skills and abilities align with the job and how you’ve worked with your referral in the past. The best way to do this is to mention specific projects and details how you know the person and how they can vouch for you.

Who should be a referral for a job?

A referral should be someone you know such as an old colleague, former classmate, or someone from your network who works at the company you are applying for. The person who is referring you should be a current employee and someone you trust. They should be able to help highlight your strengths and abilities.

How do you mention a referral in your cover letter?

To mention a referral in your cover letter be sure to mention by name the person who referred you and your relationship to the. This should be a person who is a current employee who can highlight your skills and abilities. Your referral in your cover letter should be kept short and to the point.

If you come into a company with the right type of referral and a person who can actively vouch for your work ethic, you’ll already place yourself ahead of the competition. Even if you have a vast network and land your dream job, continue to network . Ensure that you always depart work environments on good terms with colleagues and managers. You never know who you will cross paths with later in your career journey: the broader your network, the better chance you will have to name-drop in the future.

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How To Mention A Referral In Your Cover Letter

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“My colleague XXX recommended that I contact you directly about this position ” is an easy way to name drop your referral in the cover letter. To strengthen the statement, add something about the relationship of the referral to the company.

University of South Florida – Cover Letter Do’s & Don’ts

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Caitlin Mazur is a freelance writer at Zippia. Caitlin is passionate about helping Zippia’s readers land the jobs of their dreams by offering content that discusses job-seeking advice based on experience and extensive research. Caitlin holds a degree in English from Saint Joseph’s University in Philadelphia, PA.

Matt Warzel a President of a resume writing firm (MJW Careers, LLC) with 15+ years of recruitment, outplacement, career coaching and resume writing experience. Matt is also a Certified Professional Resume Writer (CPRW) and Certified Internet Recruiter (CIR) with a Bachelor of Science in Business Administration (Marketing Focus) from John Carroll University.

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Cover Letter Referred by a Contact Examples

Cover Letters and Email Samples to Use for a Referral

One of the surest ways to grab an employer’s attention is to  get a referral for the job . In fact, PayScale research shows that one-third of workers received a referral for their current position. And no wonder—if you were a hiring manager, wouldn’t you rather hire someone who comes recommended than take a chance on a stranger?  

But simply getting a referral isn’t enough.

To maximize the benefits, you have to make sure that the hiring manager knows that you’ve been referred.

The best way to do that is to mention it in your cover letter. It’s the ideal place to share your referral’s name and the context you know them in.

Tips for Cover Letters That Get the Hiring Manager’s Attention

• Be professional.  Your cover letter should be written as a formal business letter, whether it’s sent as an attachment, via mail, or email. An attachment or mailed letter should begin with your contact information, the date, and the hiring manager’s contact information. An  email cover letter  should include the referral in the subject line of the message.
• Start on the right foot.  Begin your letter with a  salutation  followed by the hiring manager’s name. Mention your referral in the first paragraph of your cover letter, with a brief explanation of your connection.
• Show your interest.  Next, mention what interests you about the position, and why you’re qualified for the job. Let your passion show. Employers want to hire candidates who are enthusiastic about the job.
• Say thank you.  Make sure you thank the person for their time and consideration, and use an appropriate  cover letter closing , followed by your signature (for a printed letter) and typed full name. In an email, your contact information would follow your typed name.
• Use cover letter samples.  Your cover letter may be the first thing the hiring manager sees so you need to make a good impression.  Review these cover letter samples  for a variety of scenarios including a follow-up letter, inquiry letters, job/industry specific sample cover letters, cold contact, and referral letter samples. Be sure to customize your letter for every job application.
• Proofread, edit, and test before sending.  Your final product should be typo-free and professionally formatted before you send it to the hiring team.

If you’re sending your cover letter via email, send yourself a test message before you email the employer.

That way, you can be sure that your formatting holds up in transmission and that there are no funny gaps or missing words in the final copy.

Cover Letter Example With a Referral

This is an example of a cover letter with a referral. Download the referral cover letter template (compatible with Google Docs and Word Online) or see below for more examples.

Cover Letter Example With a Referral (Text Version)

June Amour 123 Main Street Anytown, CA 12345 555-555-5555 june.armour@email.com

September 1, 2018

Raymond Maximillian Sales Director Rubymax, Inc. 123 Business Rd. Business City, NY 54321

Dear Mr. Maximillian,

I am writing to express my interest in the International Sales position open at Rubymax, Inc. I am very familiar with your products and would welcome the opportunity to speak with you about how I could help increase your International presence.

My colleague Joe Smith recommended that I contact you directly about this position. Joe and I have worked closely in the industry for many years, and he thought that I would be a good match for Rubymax.

My ten years of experience marketing widgets internationally have given me an overall knowledge of the business, directly applicable to your interest in increasing sales abroad.

In my previous position as International Sales Rep with ZQR Company, I successfully increased our revenue in each of my territories by over 50 percent within my first year. In the five years I spent at ZQR, I helped to establish sales bases in an additional five countries, while continuing to increase revenue in all.

Please take the time to review my resume. I believe that I am an excellent candidate for the position you have advertised, and would very much like the opportunity to meet with you discuss what I have to offer Rubymax, Inc. I truly appreciate your consideration.

Sincerely yours,

Signature  (hard copy letter)

June Armour

Email Cover Letter With a Referral

Subject: Referred by Sloane Greene

Dear Ms. Future,

I am writing to you in regard to the position of billing manager that you have posted on your company website. I worked with Sloane Greene in the billing department of XYZ Enterprises for several years before taking a hiatus to raise my children.

When I mentioned I was returning to the workforce, she recommended I contact you about this position, as she felt that I would be an excellent fit for your organization.

At XYZ, I worked closely with Sloane to convert our billing system to handle the increase in sales volume the company was experiencing. I oversaw the seamless transition when our deliverables doubled in less than 6 months. I have successfully managed both small and large billing departments but am most comfortable in an environment like that at your company. I feel that my experience would be an asset to Bright Enterprises and would appreciate the opportunity to meet with you regarding the open position.

Thank you for your time and consideration. I look forward to hearing from you.

Beth Maple bethmaple@email.com 123-456-7890

Key Takeaways

If You Have a Referral, Say So Right Up Front: Include it in your cover letter and be sure to feature it in the first paragraph.

Use Cover Letters Samples to Guide Your Writing: But be sure to customize your cover letter for the specific job.

Be Professional: Use business-letter format and be sure to proofread your final draft before sending.

Say Thank You: Thank the hiring manager for their time and be sure to send thank-you notes to people who give you a referral, as well as to interviewers once you’ve met with them. 

PayScale. " The Impact of Job Referrals ." Accessed Feb. 25, 2020.

How to Add a Referral in a Cover Letter

Quick Navigation:

What is a cover letter referral?

How to include a referral in your cover letter, cover letter referral examples.

A referral is someone who recommends you for a particular job. Colleagues, people employed by the hiring company and former teachers can all be appropriate referrals. With their permission, you can mention the name of a referral in your cover letter. When you add a referral to your cover letter, it can make a positive first impression and help move your application ahead in the hiring process.

Add your referral to your cover letter’s introduction. You should catch the hiring manager’s attention, and a referral is a great way to do this. This also creates an instant personal connection between you and the company. 

Follow these steps to include a referral in your cover letter:

1. First, ask for your referral’s approval

You must get approval before adding that individual’s name to your cover letter. By doing so, you are confirming that they are happy to recommend you for the job.

If they tell you about the position, you have an opportunity to ask whether you can use their name as a referral. If you see a job posting first, call them and ask whether they would mind giving you a referral. Discuss the position, the company and why your contact thinks you are a good candidate. Your referral is staking their reputation on you, so be sure to thank them.

2. Next, mention the referral by name

Mention your referral by their full name. This takes away any confusion about who they are. If their name is common, you might also add details about how the hiring manager may know them. Do not use their nickname, even if they are commonly known by this. Double-check the spelling of their first and last name.

3. Then, explain your connection to your referral

Note whether your referral is a former or current colleague or a person connected to you in some other way. Explaining your connection gives the hiring manager some context for the referral.

4. Next, describe why the person referred you

Explain why your referral feels you are suitable for the position. This provides an opportunity to outline your strengths. If you have worked with your referral before, provide a brief explanation of this working relationship. If your referral is a former teacher, you can note the relevant course. Mention any experiences or skills your referral witnessed that might be applicable to the position. If this person works at the hiring company, note any qualities they think you have that would suit the business culture.

5. Last, send a copy of your cover letter to your referral

It is a good idea to send a copy of your cover letter to your referral. When they know exactly what you have written, they will not be surprised by anything the hiring manager says to them about your application or relationship. It will also help your referral prepare for what they might want to say if the hiring manager has any follow-up questions for them.

Every referral is different, as it reflects your personal relationship with that particular contact. However, the following cover letter referral examples can help you write your own:

Dear Ms. Gutherson,

I was excited to hear about the opening in your engineering department from one of your lead engineers, Dale Forrest. Before joining your company, Dale worked with me for five years on the engineering team at Practical Software Solutions. During that time, Dale praised me for my attention to detail and creative problem-solving skills. Dale said he felt those skills would make me an excellent addition to your engineering team.

Dear Mr. Lane,

Your receptionist Kelly Price suggested I contact you about your vacant social worker position. I met Kelly last year when she began volunteering with me at a local soup kitchen, Soul Food. Working closely together allowed her to see my ability to connect with others and my compassion for people with financial hardships and mental health difficulties.

Dear Ms. Nelson,

I was thrilled to hear about the vacant position on your design team from Hayley Saunders. Hayley and I completed a Bachelor of Arts in Graphic Design at the University of Central Oklahoma together in 2003 and have remained close friends. She felt my creativity and 10 years’ experience working as a designer in the media industry would make me a natural fit for the role with you at Parent and Baby Monthly Magazine.

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How To Include a Referral in Your Cover Letter

• Cover Letter Tips

A cover letter is a great way to complement your resume. A well-written resume and cover letter may be of interest to a potential employer. It is especially significant if your area has a lot of candidates. Therefore, job searchers can use professional resume editing service to boost their chances of landing a job.

You might include a reference in your cover letter to help it become more effective. In 2017, PayScale surveyed 53,000 employees, and it turned out that 1/3 of respondents sent referral cover letters. While a referral is not necessary for your cover letter, it can nonetheless catch a hiring manager’s or recruiter’s attention.

We have already talked about cover letter do’s and dont’s earlier. For now, we suggest that you focus on referrals in cover letters.

What is a Referral?

A reference or a referral is a recommendation from a current or former employee of the company where the applicant wishes to work. Companies themselves sometimes organize referral programs to attract new qualified personnel. It means that employees can bring in new professionals with whom they have had previous favorable experiences.

A reference cover letter is one in which you refer to a contact who is familiar with hiring managers and recruiters and is connected with that organization. A referral can be beneficial when looking for a job because it helps substantiate your resume and cover letter facts.

Hiring managers and recruiters might benefit from referrals in filling open positions. Applicants should give a reference that verifies the abilities that the organization is looking for. In addition, a cover letter referred by an employee can increase interest and confidence in the candidate.

Is it Necessary to Add a Reference in a Cover Letter?

Referral cover letters are helpful in various situations. For instance, if a job seeker has a contact who recommended them to apply to the company, the job seeker can drop their name in a cover letter.

You can always include a referral from a former colleague, manager, or professor in your cover letter if they are familiar with the organization’s hiring manager or recruiter. Talent acquisition managers, in turn, are always interested in having referrals in your paper.

Read More:  Career Change Cover Letter Writing Tips

How to Mention a Referral in a Cover Letter?

We’ve outlined four procedures that will help you correctly mention a referral in your cover letter:

• Introduce your reference contact.

Begin your cover letter by mentioning a reference by their full name. A hiring manager or recruiter must establish reliability by verifying your relationship with references. Fill in valuable and concise information about this person so the hiring manager can know the background.

• Describe your relationships with the referral.

Then explain your connection to the referral. A hiring manager or recruiter can use your link to the reference to assess reliability. Furthermore, the explanation can demonstrate your ability to have a beneficial impact on people as well as your capacity to build meaningful relationships.

• Explain why they think you’d be a good fit for the job.

Your referral should provide reasons why you can be of service to this company. It will reveal your strengths, which specific situations can bolster. Thus, hiring managers and recruiters can consider a job offer if they know how you react in stressful situations.

• Describe your experience with referral.

The final step in establishing credibility with recruiters and hiring managers is to describe the experience with a referral. However, it would help if you highlighted particular facts rather than generic or clichéd phrases. Nonetheless, the purpose of a referral is to make it apparent to hiring managers or recruiters who you are and what you do.

What is the Best Way to Acquire a Referral?

We will share three steps to get a referral:

• Identify possible references

Determine who might be able to assist you. It should be someone who either works for the organization or knows the hiring manager or recruiter somehow. Your reference should be well-versed in your abilities.

• Obtain your reference’s permission.

After you’ve identified a person who could be a good referral for your cover letter, contact them and ask if they’d be willing to assist you.

More importantly, ask if you can include their name in the document. It’s not only a tribute but also a sign of the referral’s trust in you. Plus, if you let them know ahead of time, they’ll be prepared if recruiters contact them.

• Send a copy of your covering letter before submitting it.

Before sending your cover letter, you should check it with the referral. Check whether they concur with the statements. It will help them prepare before speaking with the hiring manager or recruiter about your candidacy.

How Should I Ask for a Reference?

Before you begin writing a referral, keep the following suggestions in mind:

• Respectfully request a recommendation.

Reduce the possibility of rejection by politely asking the person to be your reference. You can begin by explaining the desired position or company, then effortlessly talk about the referral.

• Give your possible reference information about the position.

When asking for a reference, be specific about the position you’re going for and the qualifications they’re looking for. It will show a referral the characteristics the employer is searching for. Knowing this will make it easier for the referral to highlight your specific strengths.

• Ascertain that the referral is capable of taking responsibility.

The person who refers you must believe that your skills are compatible with the company’s needs. If someone does not know your skills, they are reluctant to take responsibility and recommend you. That is why you should first find someone familiar with your skills and abilities and ask if they would recommend you.

Referral Cover Letter Sample

Finally, here’s an example of a well-written referral cover letter:

Final Thoughts

If you have someone who can actively vouch for your work ethic, you’ll already be ahead of the competition. Consider whether you have people in your business network who can assist you.

ResumeEdge is happy to be at your service in case you’ve decided to create a cover letter with references. Our cover letter writing service offers collaboration with professional writers to develop catchy cover letters.

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Career Change Cover Letter Writing Tips

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How to Mention Referrals in Cover Letters: What to Do and What Not to Do

Referrals on a resume are quite often  limited to a few words  at the end of the document. However, when considering how to mention referrals in cover letters you need to take a quite different approach.

A compelling  cover letter  is just as important as a  carefully crafted resume  and a good referral can make the difference in both cases. However, due to the nature of a cover letter as a flowing text, the way you  weave a professional connection into your prose  can be quite distinct.

In this article, we explain a few of the  most important dos and a don’ts  to consider when approaching cover letter referrals. Find out how to successfully mention referrals in cover letters and how these might appear in the final draft.

Do: Highlight Your Referral in the First Paragraph

Unlike on the resume, your referral needs to be  mentioned upfront . Your first paragraph normally needs to make it clear quickly that you’ve been recommended by someone before moving on to your achievements.

This is not only useful in  getting the recruiter’s attention  from the start. It also gives them extra incentive to keep reading further. Alternatively, If it’s not in the very first paragraph, it needs to be mentioned as soon as possible in the text.

Don’t: Use a Referral That Doesn’t Make Sense

A referral is only valuable if it can provide a  clear connection between yourself and the open position . Therefore, using a referee who is unrecognizable to anyone in the company is not going to get you very far.

If you have a referee but they can’t help provide a useful introduction to a job in the sector or industry you want to get hired in, it’s better to leave them off the page.

The referral always needs to act as a bridge  between you and the company to create a soft establishment of contact. If it doesn’t serve, cut it.

Do: Be Professional When You Namedrop

As with the rest of your cover letter, it’s important to be professional in the way that you  name and explain your connection  to the referee. This is shown in the sample text below:

I am writing to you to express my interest in the Sales Representative position available at Entertech Inc as recommended to me by Joe Smith. Joe and I have worked closely together for a number of years and he made me aware I could be a good fit for this position given my experience and record in sales.

As you can see from this simple example, the reference  doesn’t need to be long or wordy  to be formal and professional. It focuses on an indirect way of selling yourself that addresses the needs of the role whilst giving you the best introduction possible.

Don’t: Name Someone Without Getting Permission First

It’s very bad business etiquette to namedrop someone in a cover letter without asking them first.  Always get permission  before sending out a document with a named professional in case the recruiter contacts them regarding your application.

Not getting permission upfront can have negative consequences for a couple of reasons. First and foremost it  could burn your bridges  with the referee in question.

Secondly, it might undermine your chances of getting picked if the recruiter notices some unfamiliarity between yourself and the referee.  Honesty is highly valued in companies  and if you state that someone has recommended a position to you when they haven’t, it could lead to you losing out on the role.

Ideally, you should  send a copy of your draft cover letter to the person  you’re naming before submitting it. That way you’ll be able to ensure they are happy with the information about them you’ve provided.

Do: Explain Your Connection to the Referee

The recruiter needs to be able to understand  why your referee might have recommended you  and how this might connect to your eligibility for the job. Therefore always make it clear whether they have referred you for any of the following reasons:

• You work with them
• They work in the company you’re targeting
• You’ve worked with them previously
• They know you personally

Don’t: Forget to Explain Why They Are Recommending You

Along with the details of how you know your referee, you also need to give an indication as to why they have recommended you.

As shown in our example previously, it’s important to state  why they have told you about the opportunity with the company.  This can normally be demonstrated by noting a few achievements, types of experience, or working styles that could make you a good candidate.

There can be no doubt that a referral for a job can  accelerate your chances  of getting hired . Trust and relationships play a big role in professional development. By getting the recommendation of someone known to the company or who can vouch for you can go a long way in making your cover letter pack a punch.

Organizing and designing your cover letter isn’t as tricky as it might seem. ResumeCoach’s  resume and cover letter building tools  can help take some of the time and effort out of crafting the perfect application documents. Try it now to enjoy professional, stylish templates, guidance, and easy to edit sections.

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How To Include a Referral in Your Cover Letter?

Including a referral in your cover letter can help get your resume noticed by the hiring manager. It shows that you have a personal connection to someone who can vouch for your skills and abilities. A referral from a colleague or past employer can be a great way to get your foot in the door with a new company.

It’s been shown that referral hires are more likely to stick around at their new job, have higher performance ratings, and are often paid higher salaries than non-referral hires.

The benefits of including a referral in your job application are well worth the effort it takes to obtain one. In fact, according to a report from Jobvite, 59% of job seekers say referrals are their preferred way to find jobs online.

But how do you know whom to ask for a referral? And how do you include one in your cover letter? This guide will walk you through how to ask for and include a referral so you can land that interview.

What is a Referral Cover Letter?

A referral cover letter is a letter that you send to a potential employer with your resume. It is a recommendation from someone within the company that can act as a personal endorsement for you and your job application. The letter includes the name of someone who has referred you to the company. This can be a friend, family member, or professional contact. The referral cover letter is a way to get your foot in the door and stand out from the competition.

Why Should You Use A Referral in your Cover letter?

A referral gives you credibility, as it’s basically an insider saying that you are qualified for the position and would be a good fit. People trust recommendations from people they know, so this person essentially vouching for you makes a huge difference.

According to a recent study from the University of Minnesota, including a referral in your cover letter can dramatically increase your chances of getting an interview . The survey found that applicants who included referrals within their letters were interviewed at twice the rate of those who didn’t include referrals.

There are a few other reasons why you might want to include a referral in your cover letter.

• It can help you stand out from the crowd. When you have a personal connection to someone who can vouch for your skills, it shows that you’re serious about the job and that you’re willing to go the extra mile.
• It also makes it easier for the hiring manager to trust you since they can see that you have the endorsement of someone they know.
• If a referral is a “known name” in the industry, you’ll stand out from the crowd.
•  It can help you pass the Applicant Tracking System (ATS) screening software.
• Including a referral in your cover letter can also help you build relationships with the people you’re applying to work with. When you make a good impression on your referral, they might be more likely to refer you to other opportunities in the future.

Is name dropping in a cover letter OK?

Name-dropping does not come easily to everyone, but a referral cover letter is one place where it can work in your favor. Referrals are powerful because they involve an introduction from a known and respected individual. When you can name-drop a referral, it gives the hiring manager an additional reason to trust your qualifications and consider you for the job.

It’s important to be subtle when you’re name-dropping in your cover letter. You don’t want to come across as arrogant or entitled. Instead, focus on how your referral can vouch for your skills and abilities.

How to Ask for a Referral?

You have spent a lot of time perfecting your resume and tweaking your cover letter to match the job description. You have done everything you can think of to make sure that when recruiters read your documents they will be impressed by what they see, but there is one more thing that you need to consider: who are you going to ask for a referral?

1) Choose Professional Contacts over Personal:

When you can, choose someone who is a professional contact, not a personal one. You want to make sure that whoever you ask to be your referral has experience working with you or working with your work, so they can speak about the kind of contributions you make and the results those contributions produce.

2) Check with your Contact before dropping their name in a Cover letter:

Whoever it is, definitely check in with them before moving forward. At the very least, give them a heads up so they aren’t caught off guard if indeed that company does call them for any reason. Ideally, you will ask them if they would be comfortable giving you a referral and then send them a copy of your resume and cover letter so they can be prepared for what to expect if/when called upon by the company.

3) Search through Networking Platforms:

If you don’t have any connections in the company for the job you are applying for then you can use a mutual contact. A mutual contact is someone that you know and the hiring manager knows. You can do this by searching for them on LinkedIn, search through Facebook, Company Website other Professional Forums the contact may be present.

4) Reach out to them via Email:

The best way to ask for a referral is by email . You should explain why you are contacting them and why you want them to refer you, if possible. For example: “I worked on your team last year and our group won an award.” It’s also important to thank them for their time.

5) Apply via an employee referral program?

If you’re applying to a large company, they may have an employee referral program. This is a program where employees can refer candidates for open positions within the company. If you’re lucky enough to know someone who works for the company, be sure to ask them if they can refer you for a position as it is beneficial for both of you.

How To Include A Referral In Your Cover Letter?

When you’re including a referral in your cover letter, there are a few things you need to keep in mind.

1) Include the Referral Information in Your Opening Paragraph

One way to include a referral in your cover letter is to use it as part of your opening paragraph.

2) Explain How they know you

The person who referred you will likely have given the hiring manager some context about how they know you. But if they haven’t, or if your connection is weak (you met them once at an event), it’s important to explain how you know each other.

3) Why are they providing this Recommendation

Include a few sentences about why they are qualified to speak about you. For example, if a former manager is recommending you for a position, mention this fact, as well as what your relationship has been like and how long they have known you.

Here’s an example of an introductory paragraph with a referral :

“I am interested in the Marketing Manager position at XYZ Company. I was referred to the position by my friend, Sarah, who knows someone at XYZ Company. Sarah has told me great things about the company and she thinks I would be a perfect fit for the position. I have attached my resume and the job listing to this email. I would appreciate if you could keep me in mind for the position. Thank you for your time and consideration.”

Asking for a referral can help you get your resume noticed and land the job you want. Just be sure to follow these tips and examples so that you can do it correctly.

Examples of adding a referral to your cover letter:

Referral cover letters are structured similarly to application cover letters, but they usually include an additional paragraph that explains how you were referred to the position by someone in your network. Below, you’ll find examples of referral cover letters that indicates who the applicant was referred by, along with tips for writing a referral cover letter sample.

**Adding a referral in the body of your cover letter:**

“Dear Ms. [last name], [Referral source] recommended I reach out to you about the position of [job title]. I have a great deal of experience [briefly describe your relevant experience] and would love to work with you and your team. I am available for an interview at any time that is convenient for you, and I can be reached by phone at [your phone number], or by email at [your email address].”

In the first paragraph of your cover letter, you should mention a mutual connection or referral who suggested that you reach out. Mentioning this person (or people) upfront will give you an instant connection with the hiring manager.

“I’m reaching out because [Name of Mutual Acquaintance] suggested I connect with you. She knew me from my work with [Company Name or Project], and she mentioned that you’re looking for someone to fill your opening for a [Name of Position].- “I am interested in the position of Social Media Manager at GHI company. I was referred to this position by my friend, Tina, who is the Social Media Manager at GHI company.”

Mention the referral in your first paragraph. Use words like “encouraged,” “recommended” or “referred.”

“I was encouraged by [referrer’s name] to apply for the [position name] role at [company name].”

“I was referred by [referrer’s name] to apply for the [position name] role at [company name]. They told me that you’re looking for a [skill-set/role-specific knowledge].”

“Dear [Name],

I am writing to apply for the position of [position] at [company]. I was referred to the role by my friend and former colleague, [Name], who is currently working in the [department] at [Company]. I understand you are currently seeking candidates to fill this position.

I have been following company developments for several years, and I believe that my experience as a [job title] would be beneficial to your team.”

Referral Cover Letter Sample (Text Version)

Dear [Name],

I am reaching out to you in regard to the [job title] position with [Company name]. I believe my experience in [industry] and role as a [role title] is a good match for this position.

[Name of contact, mutual friend, or colleague] recommended that I contact you and submit my resume because they know I am interested in finding a new opportunity with an outstanding company such as yours. I have been working in [industry] for the last [x years/months], and have developed many of the skills necessary for the role of [job title].

I look forward to hearing from you to discuss how my experience fits your needs. Please feel free to reach me at [phone number] or via email at [email address]. Thank you for your time and consideration.

[Your name]

Referral Cover Letter Email

Dear [Recruiter Name]

I’m writing to apply for the [position name] position advertised on LinkedIn. I met [name] at an event last month, and they suggested I reach out to you directly. We discussed my background in [field], and how it would make me a great fit for this role.

If you have any questions about my experience or candidacy, please don’t hesitate to let me know. I’ll follow up with you next week to see if you need any additional information from me, or if we can arrange a time for us to talk.

Best regards,

[Your Name]

Email Subject Line for sending a Referral Cover Letter :

• Referral from [Kevin Rogers – VP Marketing] for Marketing Manager Position.
• [Kevin Rogers – VP Marketing] referred me to you for the [Marketing Manager] position.

Tips for Writing a Referral Cover Letter

• Including a referral at the top of your cover letter can help you get noticed by hiring managers and make it more likely that you’ll be granted an interview.
• Make sure to mention your referral’s name and how you know them, such as “I worked with [name] at [company].”
• Include a few sentences about why your referral thinks you’d be a good fit for the role and ask if they’d be willing to provide a reference if needed.
• Don’t forget to say “thank you” to your reader and let them know how they can reach out to learn more about you!.

Related Resume & Cover Letter Articles

• EXPLORE Random Article

How to Include a Referral in a Cover Letter

Last Updated: July 19, 2022 References

This article was co-authored by Amber Rosenberg, PCC . Amber Rosenberg is a Professional Life Coach, Career Coach, and Executive Coach based in the San Francisco Bay Area. As the owner of Pacific Life Coach, she has 20+ years of coaching experience and a background in corporations, tech companies, and nonprofits. Amber trained with the Coaches Training Institute and is a member of the International Coaching Federation (ICF). There are 10 references cited in this article, which can be found at the bottom of the page. This article has been viewed 82,094 times.

Today's job market is very competitive. To get your cover letter noticed, you want to do anything possible to increase your chances of procuring an interview. When a company’s employee, vendor partner, or well-known customer refers you to apply for a job, it can be a huge advantage to include this information in your cover letter. If the person is a strong reference, using this referral in your cover letter will increase your odds of being spotted by the hiring manager. The trick is securing a referral and making sure to effectively capitalize on your connection.

Knowing When to Use a Referral

• There are also other ways to find someone to serve as a referral for you. For example, utilize your contacts from alumni organizations, social networks, and professional organizations. Of course, it is also important to make sure that your Linked-In profile is current so that potential employees can find you that way.

• Whichever contact method you choose, make sure it is both personal and professional. For example, if you choose to make the request via email, you might say something like, "Dear Jane, It was wonderful meeting you at the Annual Meeting of the People Who Have a Job Similar to Mine. I enjoyed our conversation! I'm currently looking for a new position, and I notice that your company has an opening for Manager of Important Things. I'm very interested in this job, and think I would be an excellent fit. Would you be willing to serve as a referral? I would like to use your name in my cover letter, if you are agreeable."

• For example, if you choose to confirm with a phone call, you could say, "Hello, Joe. I just wanted to let you know that I am in the process of finishing up my cover letter for the position at your company. I wanted to confirm that you're fine with me using your name as a referral. I really appreciate your help."

Writing Your Cover Letter

• For example, you could write, "Mary Smith, your sales manager, recommended that I apply for this job. Mary and I have known each other through the executive board of the Association for Sales Managers, and over the past five years, we have worked together on many projects for that organization."

• For example, you could write, "I excel at interpersonal communication. In my current role, I am responsible for managing a team of seven other employees and providing them with verbal feedback."

• One effective way to convey your understanding is by writing, "Your advertisement notes that you are looking to improve your employee training program. I have significant experience in this area, and in fact, have developed several onboarding methods that would benefit your organization." [9] X Trustworthy Source Harvard Business Review Online and print journal covering topics related to business management practices Go to source

• An example of a strong statement is, "I am excited about this opportunity because I am seeking a new professional challenge, and heading up your training program is something I can confidently handle. Additionally, your company has a reputation for a positive corporate culture that I think would be an ideal fit for my outgoing personality."

Finishing Your Cover Letter

• If you choose to follow up with an e-mail, you could write, "Dear Bob, Thank you again for agreeing to let me use you as a referral. I just wanted to let you know that I am sending my letter to Stan at your company. I'm attaching a copy, for your information."

• Edit any sentences such as, "The big project was completed by me." Instead, try "I successfully completed revising the training manual ahead of deadline."

Expert Q&A

• As you are in the process of applying for this job, don't forget to keep your connections current. Networking is extremely important to connect you to more referrals and opportunities. Attend local professional meetings or basic networking groups regularly. [14] X Research source Thanks Helpful 0 Not Helpful 0
• Convey a positive and professional attitude when approaching potential references. Thanks Helpful 0 Not Helpful 0
• Pay attention to detail. Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ https://www.glassdoor.com/blog/5-ways-win-employee-referral-hired/
• ↑ http://money.usnews.com/money/blogs/outside-voices-careers/2012/02/02/the-skinny-on-employee-referral-programs
• ↑ Amber Rosenberg, PCC. Pacific Life Coach. Expert Interview. 8 July 2022.
• ↑ https://www.pongoresume.com/blogPosts/381/when-and-how-to-name-drop-in-your-cover-letter.cfm
• ↑ https://writing.wisc.edu/Handbook/CoverLetters.html
• ↑ https://hbr.org/2014/02/how-to-write-a-cover-letter
• ↑ http://guides.wsj.com/careers/how-to-start-a-job-search/how-to-write-a-cover-letter/
• ↑ http://www.papercheck.com/cover-letter-editing.html
• ↑ http://www.careerchoiceguide.com/referral-cover-letter.html
• ↑ http://www.businessinsider.com/the-importance-of-networking-2011-5

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How to write a referral cover letter

When applying for a job, it can be advantageous to be referred by somebody working at the same organization or who knows the recruiter. Addressing a referral in the first few statements of the cover letter can attract the recruiter's interest.

What is a referral cover letter

A referral cover letter is included with a job application that states a mutual connection you have with the recruiter. This common link could be a friend, a networking companion, or a worker at the organization where you're looking for a job. When done correctly, the name decline in a cover letter highlights how your experience is relevant to the position and how you have previously collaborated successfully with others. It's your opportunity to stand out in your cover letter. It enables you to offer more information regarding your education, certifications, and abilities. You can also mention your past achievements and discuss how experiences have helped you to succeed. Referral recommendations are often used by recruiters to fill job vacancies. A credible reference who provides you with a strong recommendation speaks volumes about your work ethic. It can emphasize how your skills are a suitable match for the position.

How to get a referral

Obtaining a referral can be a difficult job. Here are some tips for getting a referral;

Begin with who you know

Start by assessing whether you know someone at the organization or if you recognize anyone who knows the recruiter in another context.

Evaluate their scope

After that, find out whether this individual is cordial with the recruiter. You can directly question your recommendation or know about the corporate structure and how they may have made contact. You may be less likely to be approached for an interview if you mention the name of somebody the recruiter does not admire or trust.

Request permission from your referral

Then, request authorization from the individual who referred you to consider their name in the cover letter. This alerts the referral to your aspirations and enables them to provide you with useful information about the position and corporation. It also indicates that they won't be spotted off guard if the recruiter approaches them regarding their referral, allowing them time to plan their response to their credentials.

Provide a cover letter copy

Lastly, forward a cover letter copy to your referral so they can review it before the recruiter does. Also, thank them for their help and support.

Add a reference to your cover letter

The essence of an effective referral cover letter is to immediately convince the prospective employer. Acknowledge your shared link in the opening paragraph of the cover letter to accomplish this. Involve your referral's name, connection, and how they are acquainted with your credentials. Discuss why they are suggesting you and how your expertise has trained you for this position. When adding a referral to a cover letter, one paragraph is all that is necessary. The remainder of the cover letter may be utilized to develop your qualifications, such as how you intend to employ your previous experiences to tackle new tasks.

Advantages of Referral

Referred applicants are the most common source of recruits, and many companies actively pursue recommendations when filling job vacancies. Even if a corporation does not have an official incentive scheme, referrals are often accepted as a way to accelerate the recruitment process and protect solid applicants for open positions. Including a referral name in the job application assists the recruiter to grasp the common bond you share with them or their organization. A referral can also support you to correspond your expertise to the job opening and may offer some perspective into how well you may meet the company's requirements, based on how thoroughly you know the person referring you. The cover letter also allows you to showcase your academic achievement, expertise, and credentials for the position. In addition to acknowledging your referral, you will have the opportunity to provide a few concrete instances of why you are the ideal candidate for the job and share additional information not incorporated into your resume.

Who to approach for a referral

There are numerous methods for being referred for a role. A business connection may ask for information about your desire to pursue great opportunities. You might discover that you have a LinkedIn connection with a co-worker. Confirm with the individual ahead of time to see if they seem to be prepared to recommend you. Regardless of whether you're confident they'd suggest you, offering a prospective referral, a heads-up implies that they will be prepared and willing to provide the most appropriate recommendation feasible, considering the job prerequisites. You can request a referral in writing or by email, giving the individual time and space to consider what they can offer you and how to continue. 

Tips for mentioning a referral

Here are the tips for mentioning a referral;

• Indicate any referrals in the initial paragraph of the job application. Add the individual's name and description of your relationship with them.
• Describe your relationship with the individual. Provide a brief description of how you approached the individual and how they became acquainted with your job skills and abilities.
• Explain why they're mentioning you. If someone prescribed that you apply for this specific role, take the chance to discuss why.

Referral Cover Letter Example

Max Matthews, Digital Marketing Manager at ABC Corporation, strongly recommended me for the Digital Marketing Specialist role. Max and I collaborated for many years organizing continuing academic events, and he believes that my marketing expertise and ability to engage viewers will make a significant influence on the organization. As she can affirm, I offer a distinct outlook and am capable of integrating the various aspects of a digital marketing campaign.

• A cover letter that includes a referral can assist your application to be recognized.
• It is critical to obtain consent from the individual you are requesting to describe you to acknowledge them.
• Provide the referral in the cover letter's introductory paragraph.
• Involve precise details on why you are a strong candidate for the position.

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How to Write a Cover Letter: A Comprehensive Guide with Examples (2024)

Crafting a compelling cover letter is the first step towards landing an interview. It’s usually the first impression an employer gets before even seeing your resume, and it will help to set the tone and establish your personality before getting into your qualifications and suitability for the position.

Whether you're applying for a job, internship, or generally submitting your resume for consideration, understanding how to write a cover letter can significantly enhance your chances of success.

What is a Cover Letter?

A cover letter is a formal document accompanying your resume that introduces yourself to potential employers, highlighting your qualifications, experiences, and interest in a specific job or internship. It offers you the opportunity to showcase your personality and passion for the role in a more personalized manner than a resume alone.

Cover Letter Format

The format of a cover letter typically follows a standard business letter structure. It includes your contact information, the date, the recipient's contact details, a salutation, body paragraphs, and a closing. Ensure that your cover letter is concise, well-organized, and visually appealing, using a professional font and maintaining consistent formatting throughout.

As your cover letter will often be sent as an email, check this guide on how to write an email for some general tips on subject lines, email greetings, structuring the main content, and signing off.

Cover Letter for a Job

When applying for a job, a cover letter for your resume is often expected, and it serves as your initial introduction to potential employers. It should be customized for each position, showcasing how your skills and experiences fit the job requirements. A well-crafted cover letter can distinguish you from other applicants and increase your chances of securing an interview, especially if you can show that you’re genuinely aligned with the company’s goals.

Cover Letter for an Internship

For internship applications, a cover letter is equally essential. It allows you to convey your enthusiasm for the opportunity, relevant skills, and willingness to learn. Even if you have limited professional experience, your cover letter can highlight academic achievements, extracurricular activities, and relevant coursework that demonstrate your potential value to the organization.

Writing a Cover Letter

Let’s get into how to write a cover letter, step by step:

Step 1: How to Address a Cover Letter

When addressing your cover letter, it's essential to find out the name and title of the hiring manager or recruiter whenever possible. Addressing the letter to a specific individual adds a personal touch and demonstrates your initiative. A quick note on how to address a cover letter without a name. If you're unable to identify the recipient, you can use a general greeting such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."

Step 2: What to Include in a Cover Letter

Writing a compelling cover letter requires careful attention to detail and a strategic approach. Begin by thoroughly researching the company and the position to tailor your letter accordingly. Highlight your most relevant experiences and accomplishments, using specific examples to demonstrate your qualifications. Keep your language professional, yet engaging, and avoid using generic templates or clichés. Instead, strive to make a memorable impression that sets you apart from other candidates by showing you understand what the company is about.

Structure-wise, a well-written cover letter should include the following elements:

Introduction : Start by stating the position you're applying for and how you learned about it. Express your enthusiasm for the opportunity and briefly introduce yourself.

Body Paragraphs : Use one or two paragraphs to highlight your relevant experiences, skills, and achievements. Provide specific examples that demonstrate your qualifications and fit for the role. Tailor your content to align with the job description and company's needs.

Closing Paragraph : Summarize your interest in the position and reiterate your enthusiasm for the opportunity. Thank the employer for considering your application and express your willingness to discuss further in an interview.

Closing : End your cover letter with a professional closing, such as "Sincerely" or "Best regards," followed by your name and contact information.

By using this kind of cover letter template, you can keep a clear and structured approach whilst also easily adjusting your content each time to customize it for each specific contact.

Before you send

Remember maintain professionalism throughout and always proofread your cover letter before you send it off. Check this quick list of cover letter dos and don’ts so you can ensure you’ve done everything you can and haven’t made any glaring errors along the way.

Note for students: While it may be reasonable to apply for internships with your university email, it probably won’t come across as particularly professional for proper job applications. Contacting an employer from a free email account with a funny name you made when you were an adolescent also won’t be particularly impressive. You may want to use a service like Inbox.com and create a business email account that shows you’re a serious professional.

Cover letter examples

Here are some short cover letter samples that you can use as templates for your own letter. Note that although the content should be adapted both to you and to the company you’re applying to, a similar structure applies in all cases.

1. Marketing Manager Cover Letter:

Dear [Hiring Manager's Name],

I am writing to express my interest in the Marketing Manager position at [Company Name], as advertised on [where you found the job posting]. With over five years of experience in marketing strategy development, campaign management, and brand positioning, I am excited about the opportunity to contribute to your team and drive results for [Company Name].

In my previous role at [Previous Company], I led cross-functional teams to develop and execute innovative marketing campaigns that resulted in a 30% increase in brand awareness and a 25% boost in lead generation. My ability to analyze market trends, identify customer insights, and leverage data-driven strategies has consistently delivered impactful results and exceeded organizational objectives.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to bring my expertise in digital marketing, social media management, and content development to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its continued success. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

Sincerely, [Your Name]

2. Software Engineer Cover Letter:

I am writing to apply for the Software Engineer position at [Company Name], as advertised on [where you found the job posting]. With a Bachelor's degree in Computer Science and three years of hands-on experience in software development and coding, I am excited about the opportunity to contribute to your team and develop innovative solutions for [Company Name].

In my previous role at [Previous Company], I played a key role in designing and implementing scalable software solutions that optimized workflow efficiency and enhanced user experience. My proficiency in programming languages such as Java, Python, and JavaScript, coupled with my strong problem-solving skills, has enabled me to deliver high-quality software solutions that meet and exceed client expectations.

I am impressed by [specific aspect of the company or job description], and I am eager to leverage my technical skills and passion for innovation to support [Company Name]'s goals of [mention company goals or objectives].

Thank you for considering my application. I am eager to further discuss how my background and expertise align with the needs of [Company Name] and am available for an interview at your earliest convenience. Please feel free to contact me at [Your Phone Number] or [Your Email Address] to schedule a discussion.

3. Graphic Designer Cover Letter:

I am thrilled to apply for the Graphic Designer position at [Company Name], as advertised on [where you found the job posting]. With a strong background in visual communication, brand identity development, and multimedia design, I am excited about the opportunity to bring my creativity and expertise to your team and contribute to [Company Name]'s success.

In my previous role at [Previous Company], I collaborated with cross-functional teams to create visually compelling designs that effectively communicated brand messages and engaged target audiences. My proficiency in Adobe Creative Suite, coupled with my attention to detail and passion for design, has allowed me to deliver innovative solutions that align with client objectives and exceed expectations.

I am particularly drawn to [specific aspect of the company or job description], and I am eager to leverage my design skills and artistic vision to support [Company Name]'s mission of [mention company mission or values].

Thank you for considering my application. I am enthusiastic about the possibility of joining [Company Name] and contributing to its creative endeavors. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or [Your Email Address].

What is a cover letter for a job?

A cover letter for a job is a formal document submitted alongside a resume during the application process. It introduces the applicant to the potential employer and highlights their qualifications, experiences, and interest in the specific job position.

What is a cover letter for a resume?

A cover letter for a resume is a document that accompanies a resume when applying for a job. While the resume provides a summary of the applicant's skills and experiences, the cover letter offers additional context and insight into their suitability for the position.

What is the purpose of a cover letter?

The purpose of a cover letter is to introduce the applicant to the potential employer, showcase their qualifications and experiences, and express their interest in the job position. It allows applicants to personalize their application and demonstrate their enthusiasm and suitability for the role.

What does a cover letter look like?

A cover letter typically follows a formal business letter format, including the sender's and recipient's contact information, a salutation, body paragraphs, and a closing. It should be well-organized, concise, and visually appealing, with a professional tone and consistent formatting.

How long should a cover letter be?

A cover letter should be concise and to the point, typically no longer than one page. It should provide enough information to highlight the applicant's qualifications and interest in the position without overwhelming the reader with unnecessary details.

What should be in a cover letter?

A cover letter should include the sender's and recipient's contact information, a formal salutation, an introduction stating the position being applied for and how the applicant learned about it, body paragraphs highlighting relevant qualifications and experiences, and a closing expressing gratitude and interest in further discussion.

How to Start a Cover Letter

To start your cover letter effectively, consider using a strong opening sentence or attention-grabbing statement that immediately captures the reader's interest. You can mention a mutual connection, reference a recent company accomplishment, or highlight a specific aspect of the job that excites you.

How to End a Cover Letter

Ending your cover letter on a high note is crucial to leave a lasting impression. In the closing paragraph, reiterate your interest in the position and express your gratitude for the opportunity to apply. Convey confidence in your ability to contribute to the company's success. Finally, use a professional closing, such as "Sincerely" or "Best regards," followed by your name.

Updated: April 10, 2024 at 4:33 PM

Published: April 10, 2024 at 4:33 PM

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How to Write a Referral Cover Letter - Examples & Tips

In this guide, we'll teach you how to write a referral cover letter . A referral cover letter is a type of cover letter that centres around an employee at the company you're applying to referring you to the job role that your cover letter and application are for.

• # Referral Cover Letter Sample
• # How to Mention an Employee Referral
• # How to Get a Referral
• # Tips for Writing Referral Cover Letter
• # How to Edit Referral Cover Letter Template

Referral Cover Letter Template

This is a free cover letter template for referral. Free Download and customize it according to the sample text below.

Supported formats

Referral cover letter sample (text).

Joanne Smith Address Line 1 Address Line 2 Address Line 3 Postcode Phone Number Email

Mr. Blogg CopyWrite Address Line 1 Address Line 2 Address Line 3 Postcode Phone Number Email Day/Month/Year

Dear Mr. Blogg,

Re: Referral from Elizabeth Zen

I am writing to express my interest in your Marketing Operative position, as referred to me by Elizabeth Zen, who as you may know, is part of your managerial team for the Marketing department. Elizabeth and I worked together in a previous role at White Papers Inc. and suggested that I might be a good fit as an applicant.

In my previous position at White Papers Inc., and again later on in my most recent role at Typist Limited, I was tasted with creating the marketing materials and copywriting for the various pieces of company marketing. I have excellent self-management skills, and a good ability to motivate my team members at all times.

I have a very positive attitude, and I can complete tasks that I am given within any time constraints. I have been known to frequently exceed what is expected of me in all of my previous roles. Currently, I am looking for the opportunity to take my marketing experience to the next level, and I feel this role with CopyWrite would allow me to grow as a person and an employee, as well as develop my career path in a direction that would benefit your company.

I hope we can schedule a time to speak at a later date.

Kind regards, Joanne Smith

How to Mention an Employee Referral

When writing a cover letter with a referral mentioned, there are several ways to note the referral without it seeming out of place. In the above referral cover letter, you can see that the referral is placed in the first paragraph of the cover letter. This is because the job application is based around the referral and notes the referral as the subject line ("Re: Referral from Elizabeth Zen").

Another way to mention a referral from a company employee is referring to them in a casual way, for example, you could mention them nearer the middle or end of your referral cover letter by dropping their name as someone you know at the company that you used to work with, or worked under in a previous role. Link the referral to the job that you're applying for and ensure that you're referring to a person that works in a similar position, who is of good standing in the company.

Ideally, you should mention the referral in the beginning of the cover letter, by including the referral's full name, and giving the manager a brief idea of how you know the person, and what your relationship to them is. Describe your connection to your referral as well as you can and show a long working partnership.

How to Get a Referral

The main way to get a referral to an open job role is by being notified by an old colleague that there's a position available at the company they're currently working at. This usually happens when you still have a good relationship with a previous colleague, and it happens to come up in conversation.

Another way to get a referral from a company employee to is network. Networking means that you put yourself out there and get to know various people in your industry. If you're lucky, you might run into or have a conversation with someone that works at a reputable company. When you network, you're forming professional relationships with working individuals, who will know vacancies come up in the company that they work for. You'll find out about these vacancies through these individuals, and you could then ask for a referral if they personally let you know about the job.

Tips for Writing a Referral Cover Letter

When you introduce a referral in a referral cover letter, always expand on how you know the person, and why you're referring to them in your cover letter straight away. Avoid referring to a person in your cover letter and then moving on to another subject. Once you've brought up a company employee, you need to spend some time properly expanding on the subject of the referral in your cover letter. Ensure that you proofread your cover letter with referral attached before you send it.

Referring to a previous colleague in a cover letter doesn't work for everyone, it can be difficult to know where to put the explanation paragraph, or how to refer to your old colleague properly, but with the guide in this article, you should be able to write an effective referral cover letter.

How to Edit Referral Cover Letter Template

After learning the tips for referral cover letter, you can now choose a beautiful cover letter template for editing. To edit the PDF cover letter template in this page, you can use a smart PDF editor, Wondershare PDFelement - PDF Editor . This tool will help you create, edit and customize the PDF templates based on your requirements.

Step 1. Open the Referral Cover Letter Template

Step 2. Click on "Edit" and Enter Your Text as You Like

Step 3. Complete and Save Your Referral Cover Letter

Posted by Elise Williams to Updated: 2024-04-08 10:50:04

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25 Tips on How to Write a Cover Letter with Examples

You found our guide on how to write a cover letter with examples .

These tips provide step-by-step instructions on creating an effective cover letter. For example, steps can include understanding the purpose and identifying the target audience. The purpose of these guidelines is to help job seekers create attention-grabbing letters. These guidelines are also known as “best cover letter examples” and “writing a cover letter.”

These tips on how to write a cover letter with examples are similar to preparing for an interview , writing work emails , and business writing books .

This list includes:

• writing a cover letter
• steps for writing a cover letter
• cover letter templates
• cover letter tips
• cover letter guidelines

Let’s get to it!

Tips on how to structure a cover letter

Formatting a cover letter makes it easier to read, so it is important to refine your structure. Here are some cover letter guidelines to consider.

1. Cover Letter Format

The cover letter format should be professional, clear, and concise. The formatting should match your resume for a clean and consistent look. You should use the same font, font size, and header style. These simple tips help you look organized and composed.

2. Header and Contact Details

When creating a cover letter, the header is the first item potential employers see. This section contains your contact information and the date. Your name, address, phone number, email address, and professional social media links are crucial parts of the header.

It is important to ensure that all information is accurate and current. The date should align with your contact details on either side of the page. A properly designed header establishes a professional first impression. Further, employers can readily contact you for additional communication.

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3. Salutation

Your cover letter opener should include a professional greeting addressed directly to the hiring manager. If possible, research the manager’s name for personalized engagement. For example, “Dear Mr. Smith” stands out. If you do not know the hiring manager, then default to a general “Dear Hiring Manager.” This opener shows respect and formality.

4. Opening Paragraph

When writing a cover letter, the first paragraph introduces you to a potential employer. It is important to begin clearly stating the specific position you are applying for and how you found out about the job opportunity. You can also touch on your relevant experience or skills that show why you are a good fit for the role. However, remember that you do not need to repeat your entire resume on the cover letter.

This paragraph establishes the tone for the rest of your letter and encourages the reader to continue learning about you. Creating an interesting opening paragraph can grab the attention of hiring managers. By showing your enthusiasm and skills, you make a positive initial impression.

5. Body Paragraph

In the body paragraph, you should write details that support the main points of your cover letter. This section should expand on your qualifications, experiences, and achievements. This info can highlight specific examples demonstrating why you are the ideal fit for the position. Each sentence should add value and relevance to your application, showcasing your skills. Writing a strong body paragraph can greatly enhance the overall impact of your cover letter.

Readability is an important factor in your letter. Try to avoid walls of text. Many recruiters skim cover letters, so perhaps line breaks and bullet points to make the letter easier to scan. Be sure to incorporate plenty of white space. Also, consider placing your most important achievements and information strategically in highly visible spots, such as the start of a line or a paragraph, to increase the likelihood of a reader noticing them. Incorporating keywords from the job posting is another smart move.

When writing your cover letter, avoid replicating your resume. The cover letter is a chance for you to provide additional information that might not be evident in your resume or CV, such as your motivation to work for the company or individual achievements or experiences that make you desirable for the role. Be sure also to use action language and mention accomplishments and results instead of simply stating duties.

6. Closing Paragraph

To close a cover letter, express gratitude for the reader’s time and consideration. This section should also reiterate your interest and invite further contact. For example, “Thank you for considering my application. I look forward to the possibility of discussing my qualifications further. Feel free to contact me at your earliest convenience.” Overall, showing gratitude and offering a call to action helps close out your writing.

7. Signature

A signature provides a personal touch and enhances the document’s professionalism. First, start by choosing a closing salutation. Friendly and professional phrases work best, such as “All the best” or even “Sincerely.”

Your signature should be at the end of your document. This signature must be clear and contain your full name. If you are submitting a cover letter online, then consider using a digital signature. Another option is to sign your name using a program like Procreate and insert the signature in the document as an image. Taking this extra step can differentiate you from other applicants.

Tips on what to include in a cover letter

There are several steps for writing a cover letter. Here are a few tips to get you started.

Understanding the purpose of a cover letter helps you write a successful document. The letter highlights your skills and experiences, showing why you are the ideal candidate for a specific job. With a cover letter, you can introduce yourself to potential employers. This document highlights relevant experiences, skills, and accomplishments. Be sure to tailor this info to the job you are applying for.

Additionally, the letter shows your enthusiasm for the position while addressing job requirements. Finally, you can provide context for parts of your resume and showcase your communication skills. Overall, a well-crafted cover letter offers interviewers a personalized introduction.

2. Audience

To craft an effective cover letter, it is important to identify your audience. You should research the firm and role to find out who the hiring manager is. Letters should address this individual directly. Further, be sure to find out more about the company itself. With this information, you can tailor your skills and experiences to meet the expectations of the potential employer. Understanding your audience provides direction for your content and tone.

3. Professional Tone

Throughout your cover letter, maintain a professional tone. To show respect toward the receiver, avoid inappropriate or casual language. Be sure to always address the reader formally unless they have indicated otherwise. This style demonstrates your professionalism and maturity. Writing well sets a positive impression even before managers read your qualifications.

4. Relevant Keywords

Knowing the right keywords is one of the top cover letter tips. Recruiters commonly use screening software to assess cover letters. These keywords often match the job description. For example, if you are applying for a sales role, terms like “performance targets” or “customer acquisition” might be relevant. Tailoring your cover letter with such keywords can showcase your understanding and fit for the role.

5. Measurable Achievements

Measurable accomplishments are crucial in a cover letter. This information offers solid proof of your skills. When describing measurable accomplishments, emphasize specific numbers or percentages to highlight your achievements. For instance, mention increasing sales by a certain percentage or reducing costs by a particular amount. By showcasing measurable achievements, you effectively prove your worth to potential employers.

6. Soft Skills Highlight

To complement your technical abilities, highlight your soft skills within your cover letter. Leadership, communication, teamwork, critical thinking, and flexibility are attractive traits in potential candidates. You can demonstrate these skills through practical examples and professional experiences. When writing, show what you achieved and how you accomplished it.

7. Hard Skills Highlight

A cover letter should focus on hard skills, highlighting expertise and qualifications that are applicable to the job. Hard skills include skills like technical knowledge, data analysis, or language proficiency. Adding these specifics to a cover letter can capture the employer’s interest. For example, referencing software proficiencies can showcase your suitability for the position. By effectively showcasing hard skills, you can position yourself as a qualified candidate.

8. Company-Specific Content

When writing a cover letter, it is crucial to include content specific to the company. Customizing your letter for the company you are applying to demonstrates genuine interest and effort. Referencing the company’s particular projects or values shows that you have done your research. By showing how your skills fit the company’s requirements, you can set yourself apart as a strong candidate. This individualized approach can make a lasting impression on hiring managers.

9. Proofreading

Proofreading your cover letter ensures it is free of errors and maintains a professional tone. Once you have written your cover letter, make sure to carefully reread it for any spelling or grammar errors. Reading the letter out loud can help you find any awkward phrasing or unclear sentences. Further, ask for feedback from a friend or colleague before sending out your cover letter. A proofread cover letter can leave a favorable impact on prospective employers.

10. Application Follow Up

After submitting a job application, it is important to follow up. This step shows your interest and enthusiasm for the position. You can send a courteous email one week after applying, stating your continued interest in the role. The email should be brief and professional, thanking the hiring manager for reviewing your application. Be sure to specify why you are excited about the opportunity and briefly reiterate your relevant skills. Following up on job applications is a crucial part of the application process.

Tips for writing cover letters

Crafting cover letters can be a time-intensive process. Here are helpful tips to make writing cover letters easier.

1. Make a Master Cover Letter

Instead of starting each letter from scratch, make a master cover letter with all of your experiences and achievements. When starting a new application, you can copy and paste the relevant information from the template into your company cover letter.

Using AI can speed up the process of crafting your letter and help you tailor and personalize the letter to specific companies, positions, and job postings. Software like Grammarly and Teal have AI Cover Letter Generators that can help.

3. Start with a Hook

Like any good piece of writing, a strong start entices readers to continue. Try to include a compelling hook in your first sentence or first paragraph to catch the recruiter’s attention, demonstrate your personality and unique value as a candidate, and make your application more memorable.

4. Label Your File

When submitting a cover letter as an attachment, it is wise to name your file practically. For Example [YOUR NAME][COMPANY] [POSITION] [MONTH] [YEAR]. This simple step demonstrates your professionalism and attention to detail, and also makes it easier for the recruiter to keep track of your cover letter. Not to mention, good organization can help you keep track of your submission materials and prevent you from sending the wrong letter to a company.

5. Do one last check before you hit send

It is wise to review your cover letter one final time before you hit send. Be sure to do a thorough spelling and grammar check, and make sure the formatting is clear, consistent, and that converting the document to a new file format does not affect your layout. Most importantly, double check that the hiring manager, company name, and position are correct, especially if you copy and paste the same letter into new applications.

Cover letter templates

Below are a few cover letter examples to help you start your writing journey.

1. Standard Cover Letter

[Your Name]

[Your Address]

[City, State, Zip Code]

[Your Email Address]

[Your Phone Number]

[Today’s Date]

[Hiring Manager’s Name]

[Company Name]

[Company Address]

Dear [Hiring Manager’s Name],

I am writing to express my strong interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With a [mention years of experience or relevant background] in [relevant field or industry], I am excited about the opportunity to contribute to [Company Name] and further develop my skills in [mention specific area or skill related to the job].

During my time at [Previous Company/Organization], I [describe relevant achievement or responsibility that showcases your skills]. Additionally, my experience with [mention relevant software, tools, or techniques] has equipped me with the ability to [highlight a skill or capability relevant to the job description]. I am confident that my background in [specific area] aligns well with the requirements of the [Job Title] position.

I am particularly drawn to [Company Name]’s commitment to [mention a specific aspect of the company’s mission, values, or projects]. I am eager to bring my [specific skill or expertise] to your team and contribute to [mention a goal or project relevant to the company].

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my background, skills, and enthusiasm can benefit [Company Name]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

2. Entry-Level Cover Letter

I am writing to express my interest in the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. As a recent graduate with a [mention your degree or educational background] from [University/College Name], I am excited about the opportunity to begin my career journey and contribute to [Company Name].

While I may be new to the industry, I have gained valuable skills and experiences through internships, coursework, and extracurricular activities. For instance, during my internship at [Previous Company/Organization], I developed proficiency in [mention a relevant skill or task]. Additionally, my coursework in [mention relevant subject areas] has given me a strong foundation in [mention a relevant area of knowledge].

I am particularly impressed by [Company Name]’s commitment to [mention a specific aspect of the company’s mission, values, or projects]. I am eager to bring my enthusiasm, fresh perspective, and willingness to learn to your team. I am confident that my combination of academic achievements, internship experiences, and passion for [mention a relevant industry or field] make me a strong candidate for the [Job Title] position.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills and eagerness to contribute can benefit [Company Name]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

3. Career Change Cover Letter

I am writing to express my interest in the [Job Title] position at [Company Name]. As someone with a diverse background in [mention your current or previous industry], I am eager to use my skills in [transferable skills] to make a successful transition into [new industry or field].

Throughout my career, I have developed strong skills in [mention relevant skills or experiences from your previous career]. While my background may seem unconventional for the [new industry], I am confident that my abilities in [mention transferable skills] are directly applicable to the requirements of the [Job Title] role at [Company Name].

I am particularly drawn to [Company Name]’s [mention a specific aspect of the company’s mission, values, or projects]. I am excited about the opportunity to bring my unique perspective, adaptability, and passion for learning to your team. I am committed to making a meaningful contribution to [Company Name] and am eager to embark on this new career path.

Thank you for considering my application. I am enthusiastic about the opportunity to discuss how my skills and experiences can benefit [Company Name] in the [new industry or field]. Please find my resume attached for your review. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].

Final Thoughts

Mastering cover letter writing can significantly increase your chances of landing your dream job. This document allows you to showcase your skills, qualifications, and passion in a way that your resume cannot. Be sure to tailor each cover letter for every job application and include specific examples where possible. Further, proofread your work before sending it off because first impressions matter!

Next, check out our posts on virtual interview tips , steps on writing a job posting , company culture fit , and communication books.

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FAQ: How to write a cover letter with examples

Here are frequently asked questions about how to write a cover letter with examples.

What are the key elements of a cover letter?

There are several key elements of a good cover letter.

Here are a few examples:

• understanding its purpose
• identifying your audience
• writing compelling opening and closing paragraphs
• highlighting hard and soft skills
• showcasing quantifiable achievements
• tailoring content for each company you apply to

These tips will help you create an eye-catching cover letter.

What should the tone of a cover letter be?

The tone of a cover letter should be professional yet approachable. It is important to convey your qualifications while also showing some personality.

How do I tailor my cover letter to a specific company?

To tailor your cover letter for a specific company, research the company’s values, culture, products, or services. Then, highlight how your skills and experiences align with the company’s needs.

What are some common mistakes in a cover letter?

Cover letters are notoriously difficult to write.

Here are a few common mistakes to avoid:

• being too generic
• focusing too much on yourself instead of how you can contribute to the company
• including irrelevant information
• making the letter too long or too short
• having grammatical errors

By avoiding these issues, you can ensure your cover letter stands out.

How do I follow up after sending my cover letter?

After sending your cover letter, wait about a week before sending a polite follow-up email. If you still do not hear back after another week, then it is okay to send one more follow-up.

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How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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