sample business case presentation

9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

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Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actually stifle your growth, leading to lost sales and overlooked opportunities. When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully, proving that the winning deck is not a monologue but a conversation that involves the reader.

Benefits of including interactive elements in your case study presentation

More decks read in full

Longer average reading time

In this post, I’ll help you shape your case studies into compelling narratives that hook your audience, make your successes shine, and drive the results you're aiming for.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Here's a visual representation of what a successful case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action. In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

I also recommend watching this video breaking down the 9-step process for writing a case study:

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to write a compelling narrative for your case study presentation?

Storytelling is the heart of an engaging case study presentation. It involves more than just stringing events together. You should weave an emotional journey that your audience can relate to.

Begin with the challenge —illustrate the magnitude of the problem that was faced. Then, introduce your solution as the hero that comes to the rescue.

As you progress, ensure your narrative highlights the transformative journey from the problem state to the successful outcome.

Here’s our recommended storyline framework:

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

Motivation is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution. Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

Ability refers to making the desired action easy to perform. Show how straightforward it is to implement your solution. Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

Prompt is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built. It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with a website builder.

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to Write a Business Case (Template Included)

Table of Contents

What is a business case, how to write a business case, business case template, watch our business case training video, key elements of a business case, how projectmanager helps with your business case.

A business case is a project management document that explains how the benefits of a project overweigh its costs and why it should be executed. Business cases are prepared during the project initiation phase and their purpose is to include all the project’s objectives, costs and benefits to convince stakeholders of its value.

A business case is an important project document to prove to your client, customer or stakeholder that the project proposal you’re pitching is a sound investment. Below, we illustrate the steps to writing one that will sway them.

The need for a business case is that it collects the financial appraisal, proposal, strategy and marketing plan in one document and offers a full look at how the project will benefit the organization. Once your business case is approved by the project stakeholders, you can begin the project planning phase.

Projects fail without having a solid business case to rest on, as this project document is the base for the project charter and project plan. But if a project business case is not anchored to reality, and doesn’t address a need that aligns with the larger business objectives of the organization, then it is irrelevant.

Get your free

Use this free Business Case Template for Word to manage your projects better.

The research you’ll need to create a strong business case is the why, what, how and who of your project. This must be clearly communicated. The elements of your business case will address the why but in greater detail. Think of the business case as a document that is created during the project initiation phase but will be used as a reference throughout the project life cycle.

Whether you’re starting a new project or mid-way through one, take time to write up a business case to justify the project expenditure by identifying the business benefits your project will deliver and that your stakeholders are most interested in reaping from the work. The following four steps will show you how to write a business case.

Step 1: Identify the Business Problem

Projects aren’t created for projects’ sake. They should always be aligned with business goals . Usually, they’re initiated to solve a specific business problem or create a business opportunity.

You should “Lead with the need.” Your first job is to figure out what that problem or opportunity is, describe it, find out where it comes from and then address the time frame needed to deal with it.

This can be a simple statement but is best articulated with some research into the economic climate and the competitive landscape to justify the timing of the project.

Step 2: Identify the Alternative Solutions

How do you know whether the project you’re undertaking is the best possible solution to the problem defined above? Naturally, prioritizing projects is hard, and the path to success is not paved with unfounded assumptions.

One way to narrow down the focus to make the right solution clear is to follow these six steps (after the relevant research, of course):

• Note the alternative solutions.
• For each solution, quantify its benefits.
• Also, forecast the costs involved in each solution.
• Then figure out its feasibility .
• Discern the risks and issues associated with each solution.
• Finally, document all this in your business case.

Step 3: Recommend a Preferred Solution

You’ll next need to rank the solutions, but before doing that it’s best to set up criteria, maybe have a scoring mechanism such as a decision matrix to help you prioritize the solutions to best choose the right one.

Some methodologies you can apply include:

• Depending on the solution’s cost and benefit , give it a score of 1-10.
• Base your score on what’s important to you.
• Add more complexity to your ranking to cover all bases.

Regardless of your approach, once you’ve added up your numbers, the best solution to your problem will become evident. Again, you’ll want to have this process also documented in your business case.

Step 4: Describe the Implementation Approach

So, you’ve identified your business problem or opportunity and how to reach it, now you have to convince your stakeholders that you’re right and have the best way to implement a process to achieve your goals. That’s why documentation is so important; it offers a practical path to solve the core problem you identified.

Now, it’s not just an exercise to appease senior leadership. Who knows what you might uncover in the research you put into exploring the underlying problem and determining alternative solutions? You might save the organization millions with an alternate solution than the one initially proposed. When you put in the work on a strong business case, you’re able to get your sponsors or organizational leadership on board with you and have a clear vision as to how to ensure the delivery of the business benefits they expect.

Our business case template for Word is the perfect tool to start writing a business case. It has 9 key business case areas you can customize as needed. Download the template for free and follow the steps below to create a great business case for all your projects.

One of the key steps to starting a business case is to have a business case checklist. The following is a detailed outline to follow when developing your business case. You can choose which of these elements are the most relevant to your project stakeholders and add them to our business case template. Then once your business case is approved, start managing your projects with a robust project management software such as ProjectManager.

1. Executive Summary

The executive summary is a short version of each section of your business case. It’s used to give stakeholders a quick overview of your project.

2. Project Definition

This section is meant to provide general information about your projects, such as the business objectives that will be achieved and the project plan outline.

3. Vision, Goals and Objectives

First, you have to figure out what you’re trying to do and what is the problem you want to solve. You’ll need to define your project vision, goals and objectives. This will help you shape your project scope and identify project deliverables.

4. Project Scope

The project scope determines all the tasks and deliverables that will be executed in your project to reach your business objectives.

5. Background Information

Here you can provide a context for your project, explaining the problem that it’s meant to solve, and how it aligns with your organization’s vision and strategic plan.

6. Success Criteria and Stakeholder Requirements

Depending on what kind of project you’re working on, the quality requirements will differ, but they are critical to the project’s success. Collect all of them, figure out what determines if you’ve successfully met them and report on the results .

7. Project Plan

It’s time to create the project plan. Figure out the tasks you’ll have to take to get the project done. You can use a work breakdown structure template  to make sure you are through. Once you have all the tasks collected, estimate how long it will take to complete each one.

Project management software makes creating a project plan significantly easier. ProjectManager can upload your work breakdown structure template and all your tasks are populated in our tool. You can organize them according to your production cycle with our kanban board view, or use our Gantt chart view to create a project schedule.

8. Project Budget

Your budget is an estimate of everything in your project plan and what it will cost to complete the project over the scheduled time allotted.

9. Project Schedule

Make a timeline for the project by estimating how long it will take to get each task completed. For a more impactful project schedule , use a tool to make a Gantt chart, and print it out. This will provide that extra flourish of data visualization and skill that Excel sheets lack.

10. Project Governance

Project governance refers to all the project management rules and procedures that apply to your project. For example, it defines the roles and responsibilities of the project team members and the framework for decision-making.

11. Communication Plan

Have milestones for check-ins and status updates, as well as determine how stakeholders will stay aware of the progress over the project life cycle.

12. Progress Reports

Have a plan in place to monitor and track your progress during the project to compare planned to actual progress. There are project tracking tools that can help you monitor progress and performance.

Again, using a project management tool improves your ability to see what’s happening in your project. ProjectManager has tracking tools like dashboards and status reports that give you a high-level view and more detail, respectively. Unlike light-weight apps that make you set up a dashboard, ours is embedded in the tool. Better still, our cloud-based software gives you real-time data for more insightful decision-making. Also, get reports on more than just status updates, but timesheets, workload, portfolio status and much more, all with just one click. Then filter the reports and share them with stakeholders to keep them updated.

13. Financial Appraisal

This is a very important section of your business case because this is where you explain how the financial benefits outweigh the project costs . Compare the financial costs and benefits of your project. You can do this by doing a sensitivity analysis and a cost-benefit analysis.

14. Market Assessment

Research your market, competitors and industry, to find opportunities and threats

15. Competitor Analysis

Identify direct and indirect competitors and do an assessment of their products, strengths, competitive advantages and their business strategy.

16. SWOT Analysis

A SWOT analysis helps you identify your organization’s strengths, weaknesses, opportunities and threats. The strengths and weaknesses are internal, while the opportunities and threats are external.

17. Marketing Strategy

Describe your product, distribution channels, pricing, target customers among other aspects of your marketing plan or strategy.

18. Risk Assessment

There are many risk categories that can impact your project. The first step to mitigating them is to identify and analyze the risks associated with your project activities.

ProjectManager , an award-winning project management software, can collect and assemble all the various data you’ll be collecting, and then easily share it both with your team and project sponsors.

Once you have a spreadsheet with all your tasks listed, you can import it into our software. Then it’s instantly populated into a Gantt chart . Simply set the duration for each of the tasks, add any dependencies, and your project is now spread across a timeline. You can set milestones, but there is so much more you can do.

You have a project plan now, and from the online Gantt chart, you can assign team members to tasks. Then they can comment directly on the tasks they’re working on, adding as many documents and images as needed, fostering a collaborative environment. You can track their progress and change task durations as needed by dragging and dropping the start and end dates.

But that’s only a taste of what ProjectManager offers. We have kanban boards that visualize your workflow and a real-time dashboard that tracks six project metrics for the most accurate view of your project possible.

Try ProjectManager and see for yourself with this 30-day free trial .

If you want more business case advice, take a moment to watch Jennifer Bridges, PMP, in this short training video. She explains the steps you have to take in order to write a good business case.

Here’s a screenshot for your reference.

Transcription:

Today we’re talking about how to write a business case. Well, over the past few years, we’ve seen the market, or maybe organizations, companies or even projects, move away from doing business cases. But, these days, companies, organizations, and those same projects are scrutinizing the investments and they’re really seeking a rate of return.

So now, think of the business case as your opportunity to package your project, your idea, your opportunity, and show what it means and what the benefits are and how other people can benefit.

We want to take a look today to see what’s in the business case and how to write one. I want to be clear that when you look for information on a business case, it’s not a briefcase.

Someone called the other day and they were confused because they were looking for something, and they kept pulling up briefcases. That’s not what we’re talking about today. What we’re talking about are business cases, and they include information about your strategies, about your goals. It is your business proposal. It has your business outline, your business strategy, and even your marketing plan.

Why Do You Need a Business Case?

And so, why is that so important today? Again, companies are seeking not only their project managers but their team members to have a better understanding of business and more of an idea business acumen. So this business case provides the justification for the proposed business change or plan. It outlines the allocation of capital that you may be seeking and the resources required to implement it. Then, it can be an action plan . It may just serve as a unified vision. And then it also provides the decision-makers with different options.

So let’s look more at the steps required to put these business cases together. There are four main steps. One, you want to research your market. Really look at what’s out there, where are the needs, where are the gaps that you can serve? Look at your competition. How are they approaching this, and how can you maybe provide some other alternatives?

You want to compare and finalize different approaches that you can use to go to market. Then you compile that data and you present strategies, your goals and other options to be considered.

And then you literally document it.

So what does the document look like? Well, there are templates out there today. The components vary, but these are the common ones. And then these are what I consider essential. So there’s the executive summary. This is just a summary of your company, what your management team may look like, a summary of your product and service and your market.

The business description gives a little bit more history about your company and the mission statement and really what your company is about and how this product or service fits in.

Then, you outline the details of the product or service that you’re looking to either expand or roll out or implement. You may even include in their patents may be that you have pending or other trademarks.

Then, you want to identify and lay out your marketing strategy. Like, how are you gonna take this to your customers? Are you going to have a brick-and-mortar store? Are you gonna do this online? And, what are your plans to take it to market?

You also want to include detailed information about your competitor analysis. How are they doing things? And, how are you planning on, I guess, beating your competition?

You also want to look at and identify your SWOT. And the SWOT is your strength. What are the strengths that you have in going to market? And where are the weaknesses? Maybe some of your gaps. And further, where are your opportunities and maybe threats that you need to plan for? Then the overview of the operation includes operational information like your production, even human resources, information about the day-to-day operations of your company.

And then, your financial plan includes your profit statement, your profit and loss, any of your financials, any collateral that you may have, and any kind of investments that you may be seeking.

So these are the components of your business case. This is why it’s so important. And if you need a tool that can help you manage and track this process, then sign up for our software now at ProjectManager .

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Business case template.

• Created by ex-McKinsey & BCG consultants
• 300 PowerPoint slides & 3 Excel models
• 3 full-length, real Fortune500 case examples
• Business case for a new project, product, business unit or stand-alone venture

Trusted by thousands of teams

What you get in this template

• A comprehensive, end-to-end business case presentation based on proven frameworks created by ex-McKinsey and BCG consultants
• 300 PowerPoint slides organized in a complete storyline with best-practice slide-layouts, titles, and graphics
• 3 real-life full-length examples from Fortune500 companies so you can see how a business case is presented in other organizations
• Helpful checklist used in top-tier consulting firms
• Excel model and examples to support your business case

Our Business Case template is based on a proven framework

Our Business Case framework is built around the classic 3-step approach used by top tier management consultants in thousands of organizations across the world.

This template includes 300 slides based on proven frameworks, complete storyline with best-practice slide-layouts

“These templates have been a life saver for me and my team! We used to waste so much time trying to build slides based on old decks or PDFs. This is so much easier and looks much more professional.”

What can you use the Business Case template for?

The Business Case template includes a fully structured storyline complete with ready-to-use slides, as well as frameworks, tools, tutorials, real-life examples, and best practices to help you:

• Create and present a full business case for a new product line, business unit, innovation area or completely stand-alone business.
• Analyze and describe all necessary areas with associated hypotheses for what this new product/business/innovation should look like including value proposition, customer segments, business model and price point, IT setup, brand, team structure etc.
• Discuss all necessary areas with associated hypotheses related to how this new product/business/innovation should interface and integrate with the Group or main business(es) including positioning, data system integrations, governance etc.
• Analyze potential risks and possible mitigation tactics related to building and launching this new product/business/innovation including cannibalization, brand value etc.
• Present timelines and roadmaps for the new product/business/innovation.
• Analyze financials and create a detailed Excel business case with strategic KPIs and other important metrics.

Fully customizable

Easy to recolor, tweak, and edit.

Our PowerPoint and Excel templates are 100% customizable, meaning you can change everything from colors to fonts to layouts to footnotes. Match templates to your company format and color schemes with just a few easy clicks and give it your own personal style.

Created by top-tier consultants

We’re a team of ex-consultants from McKinsey and BCG. Between us we have created thousands of presentations for every purpose and organizational level. Here we have distilled this experience into these templates for you so you can create similar best-practice, tried-and-tested presentations with none of the hassle.

Trusted by 4,500+ customers worldwide

Steal the templates and frameworks used by top management consultants. Decrease the time you spend structuring a storyline or creating new visuals.

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Business case presentation: how to prepare, write, and present

A compelling business case and its high-quality presentation are the primary keys to the problem transformation and success. Most organizations fail to address both the critical success factor and business case presentation that can display benefits, reveal costs, and attract investments of key stakeholders, decision-makers, and funders. Addressing PowerPoint presentation services is the best way to make sure you are prepared well, but you can always start doing it on your own with our tips from the article below.

Let’s review what business case PPT should include and how to improve it to gain the expected effect and financial result.

What is a Business Case?

Initially, the business case is a short document or presentation that justifies a specific project and required investments. It describes why your organization should invest in some initiative or tells your audience (senior management, project sponsor) why they need to do so. The purpose of the business case is to convince people that the challenge or opportunity your organization is facing is significant enough to tackle and worth implementing the solution and taking advantage.

Any business case consists of:

• Benefits: revenue potential, operational improvements, cost avoidance, risk reduction.
• Costs: current state, future state, cost buildup, external vendors.

Indeed, no management would approve solutions that give no profitability. That is why business analysts exist. And that is why a PowerPoint business case is required to outline and deliver your message clearly while attractively.

What Is a Business Case Presentation?

Most companies mistake seeing the business case presentation as a nice nuance to have in stock. However, there’s a complete lack of direction, vision, and governance without a solid business case PowerPoint that depicts numbers, main statements, and all necessary context.

It also helps manage and assess the viability of the proposed solution.

To prepare for the presentation, make sure you’ve completed these steps:

• Investigate and analyze the market and competitors.
• Compare and conclude methods.
• Gather data.
• Elaborate on strategies, purposes, and alternatives.
• Prepare text document.

Never start doing the presentation when the text is not ready. Words are easy to rewrite but replacing charts every time one number changes takes too much time.

Business Case Presentation Structure

A business case presentation aims to present and demonstrate some problem analysis and proposed solutions. To make your thinking process clear for your audience, make sure you follow this body structure and include these elements in your business case slides:

1. Problem Statement

Give a brief description of your problem, its importance, and its urgency. You can also include background and what contributed to the problem’s occurrence.

2. Gap Analysis

This slide, or better, a set of 2-3 slides, has to show the difference between your current business situation and your desired achievements in the future. A thorough analysis must include shortcomings and steps to be taken to achieve the necessary results.

3. Action Plan

The slides of this section have to display a detailed list of steps to be taken to incorporate the proposed solution to your specific business case. We advise adding no more than 3 steps per slide, or you can add one step per slide with, e.g., some relevant infographics.

4. Costs and Benefits

If you know how, estimate and calculate the size of investment required, and do not forget about extra checks that will always appear from nowhere. Address intangible benefits, higher morale, etc. Use pies, lines, and charts.

Develop a plan or at least punctual actions to mitigate risks or omit them at all if possible.

6. Organizational Impact

It can be both negative and positive. Do not hide any 🙂

7. Comparison of Alternatives

Here, add an overview of different solutions related to your case. Comparison in charts or tables will help better visualize differences in time and resources needed to gain every solution.

How to Make a Business Case Presentation More Engaging?

You can benefit greatly from attractive slides that keep the audience’s attention and still deliver information effectively. Here are design tips for your business case presentation PPT:

• Use visual metaphors to communicate your message faster and clearer.
• Use icons, background images, and diagrams to visualize data.
• Don’t use stock templates, and order pitch deck slides from an agency if possible.
• Limit the volume of text per slide to no more than 6 lines.
• Use fonts that can be seen in the last rows.
• Use only background images that contrast with the text.

You will more likely have a long business speech with terms and statistics, so make sure your audience doesn’t sleep when you finally present solutions and plan to fulfill them.

Consider the business case PowerPoint presentation as the opportunity to bundle your project idea to demonstrate what it means, what it requires, and what benefits it offers. As we’ve defined, it is an extended piece that should include your strategies, goals, and ways and terms to achieve them. In other words, it is your business proposal that can be depicted attractively with the power of PowerPoint. Infographics, animation, and other special effects and tools can make your slides more engaging and understandable to your specific audience.

If you struggle with the design of your business case, make sure you contact us and get a free consultation on how your material can be improved.

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The Right Way to Present Your Business Case

• Carolyn O’Hara

Get key stakeholders on board with one effective presentation.

You’ve already put a great deal of work into preparing a solid business case for your project or idea. But when it comes to the critical presentation phase, how do you earn the support of decision makers in the room? How do you present your case so that it’s clear and straightforward while also persuasive?

• Carolyn O’Hara is a writer and editor based in New York City. She’s worked at The Week, PBS NewsHour, and Foreign Policy. carolynohara1

Partner Center

Business case presentation: A comprehensive guide

Master business case presentations with this guide: audience, argument, and delivery.

Raja Bothra

Building presentations

Hey there, fellow business enthusiasts!

If you're reading this, you're probably no stranger to the term "business case." In fact, you might be here because you're keen to unravel the art of crafting an impressive business case presentation. Well, you're in the right place!

In this comprehensive guide, we're diving deep into the world of business cases, exploring why they're crucial, when to create one, and how to structure an effective business case presentation. Plus, we'll sprinkle in some do's and don'ts to ensure your presentation shines.

So, buckle up, because by the end of this journey, you'll be equipped with the skills to create a business case presentation that wows your stakeholders, just like a pro. Ready? Let's dive in!

What is a business case?

First things first, let's clarify what exactly we mean by a business case. It's more than just a buzzword; it's a powerful tool that helps organizations make informed decisions.

At its core, a business case is a document that outlines the rationale for initiating a project or making a significant business-related decision. It's like the blueprint for your business move, offering a structured way to assess the potential risks, benefits, and costs involved.

But here's the kicker: A well-crafted business case isn't just about numbers and graphs; it's a persuasive narrative that tells a compelling story about why your idea is worth pursuing. It's your secret weapon to gain buy-in from key decision-makers.

Why do you need a business case?

Now that you know what a business case is, you might be wondering why you need one. Well, here's the deal:

Clarity and focus : A business case forces you to articulate your idea clearly and concisely. It's like putting your thoughts through a refining process, leaving you with a crystal-clear vision.

Risk mitigation : Projects or decisions without a solid business case are like ships without navigation. It helps you identify potential pitfalls and navigate around them.

Resource allocation : Limited resources demand wise allocation. A business case helps you justify why your project deserves those resources.

Stakeholder buy-in : Ever tried convincing your team or investors without data? A business case equips you with the data-driven argument you need to win them over.

When should you create a business case presentation?

Alright, you're convinced of the importance of a business case. But when should you whip out your presentation skills? Here are some scenarios:

• Launching a new product or service : When introducing something new, a solid business case can prove it's worth the investment.
• Changing business processes : If you're considering a major shift in operations, a business case will help assess the pros and cons.
• Resource allocation : Whenever you're requesting significant resources, whether it's money, time, or manpower, a business case is a must.
• Problem solving : When your business encounters a challenge, a business case can outline the best course of action.

How to structure an effective business case presentation

Creating a business case presentation can be a daunting task, but fear not, we're breaking it down into manageable chunks. Here's a step-by-step guide:

Executive summary : Begin with an attention-grabbing summary. In just a few slides, give an overview of what your business case entails.

Problem statement : Clearly define the problem your business case addresses. Use real-world data to illustrate its significance.

Business objectives : Lay out your objectives and what you aim to achieve with this project.

Project plan : Detail the plan of action, including timelines, milestones, and resources required.

Key stakeholders : Identify the key players involved and their roles in the project.

Facts and figures : Support your case with concrete data. This is where those business case studies come in handy.

Solutions to the problem : Present your proposed solutions and explain why they're the best way forward.

Align with company goals : Show how your business case aligns with the broader goals of your organization.

Cost-benefit analysis : Break down the costs and potential benefits. Be transparent and realistic.

Conclusion : Summarize your business case and reiterate why it's a solid proposition.

Remember, clarity and structure are key. Use a business case presentation template to keep things organized and professional.

Do’s and don'ts on a business case presentation

Before we dive deeper, let's lay down some ground rules to ensure your business case presentation shines:

Do's :

• Do back your arguments with data and evidence.
• Do tailor your presentation to your audience.
• Do rehearse your presentation for a smooth delivery.
• Do use visuals and graphs to make your case more compelling.
• Do stay focused and avoid unnecessary jargon.

Don'ts :

• Don't overwhelm with too much information.
• Don't ignore potential objections; address them head-on.
• Don't rush through your presentation; take your time.
• Don't rely solely on your slides; engage with your audience.
• Don't forget to proofread and edit for clarity and coherence.

Summarizing key takeaways

By now, you've learned the essentials of crafting a persuasive business case presentation that combines data and storytelling to justify significant projects or decisions. They're crucial for clarity, risk mitigation, resource allocation, and gaining support for endeavors like product launches or process changes.

To create an effective business case presentation, follow a structured approach, including problem definition, objectives, plans, stakeholder involvement, data support, proposed solutions, alignment with company goals, and cost-benefit analysis. Remember to tailor your presentation to the audience, use visuals, and address objections while avoiding information overload and rushing through it. Proofreading ensures clarity and coherence. These steps will help you create a compelling business case presentation.

1. What are the benefits of employing a business case framework?

Utilizing a business case framework offers numerous advantages. It provides you with a solid foundation for your presentation, guaranteeing that you seamlessly address all critical elements. Moreover, it frees up valuable time, enabling you to concentrate on content rather than becoming entangled in formatting intricacies. Consider it your reliable companion for effortlessly crafting a compelling PowerPoint business case.

2. How can I write a business case that appeals to stakeholders?

To write a business case that truly resonates with stakeholders, it's vital to understand their needs and concerns. Start by identifying the key decision-makers and their expectations. Then, craft your business case in a way that addresses their concerns. Remember, it's not just about presenting facts; it's about presenting a compelling narrative that speaks to the business problem at hand.

3. Are there any tips for making an effective business case presentation?

Absolutely! When you're preparing to present your business case, consider these tips for success:

• Keep it concise and to the point. Don't overwhelm your audience with too much information.
• Use visuals and graphs from your powerpoint template to make complex data more accessible.
• Practice your delivery to ensure a smooth presentation.
• Address potential objections head-on and provide solutions.
• Make sure your business case is in line with the broader business requirements and goals.

4. How do I create an engaging business case powerpoint presentation?

Creating an engaging business case powerpoint is an art. Start with a captivating opening that hooks your audience. Use the slides to complement your narrative, not replace it. Remember, your ppt slides are there to support your story, not overwhelm it. Keep the design clean and consistent with your business case powerpoint template.

5. Is there a recommended length for a business case presentation?

While there's no hard-and-fast rule, a complete business case presentation should be concise but thorough. Aim for clarity rather than length. However, avoid the temptation to have too many slides – nobody wants to sit through 100 slides . Focus on presenting a strong case with the most important information. Your business case should be as long as it needs to be to make a convincing argument, but no longer.

Remember, the goal of your business case presentation is to convince others of your proposal, and using a well-structured business case template and adhering to the principles of an effective presentation will significantly increase your chances of success.

Create your business case presentation with Prezent

Imagine having a tool that not only helps you save time but also ensures your business case presentation is 100% on brand and compliant. With Prezent's real-time sharing and collaboration features, you can work seamlessly with your team to crush communication costs and deliver top-notch presentations.

So, why wait? The world of effective business presentations is at your fingertips. Get started with Prezent and elevate your presentation game today!

Are you ready to ignite your business case presentations? Try our free trial or book a demo today with Prezent!

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10 Free Business Case Templates in PowerPoint & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

clickup.com/templates/case-study-design-t-182377258(opens in a new tab)

Every great project kicks off with a solid plan. But before diving into that plan, you need a clear and concise business case to back it up.

Here’s some good news—we’ve got you covered with top-tier business case templates you can use in ClickUp and Word.

What is a Business Case Template?

What makes a good business case template, 1. clickup business case analysis template, 2. clickup business plan template, 3. clickup business plan document template, 4. clickup lean business plan template, 5. clickup case study template, 6. clickup case study design template, 7. clickup business analysis project plan template, 8. clickup business development plan template, 9. powerpoint business case template by slidemodel, 10. business case presentation template by 24slides.

Think of a business case template as your project’s passport. A business case template details the “why’s” and “how’s” of a project or proposed business change—its benefits, cost, risks, objectives, and more.

Whether pitching an idea or seeking approval, a business case template provides the structure you need.

A compelling business case template isn’t just about numbers; it paints a clear picture. It showcases benefits, draws attention to potential risks, and defines clear objectives.

Moreover, a solid business case template is versatile, user-friendly, and adaptable to various business needs. In fact, several business case templates use a similar structure to answer or address these areas:

• Executive Summary : It gives a brief overview of the project, the overall objectives, and expected outcomes
• Problem Statement : Clearly defines the problem you’re facing and what needs to be solved
• Proposed Solution : This outlines your proposed solution in detail and includes how it will solve the problem
• Cost Benefit Analysis : This provides a detailed breakdown of the associated costs with the solution and the potential financial benefits
• Project Timeline : Outline the timeline for implementing the solution, including key milestones—basically anything that will help the project manager keep things on track
• Risk Analysis : Identify potential risks and how they will be mitigated
• Conclusion : Summarize why the proposed solution is the best choice for the business

10 Business Case Templates to Use in 2024:

Below are our favorite business case templates on the market today.

Diving into a new project demands a solid foundation. And what better way to lay it than with a well-structured business case? But crafting such a document can be challenging. Enter ClickUp’s Business Case Analysis Template : your ultimate solution!

This business case template is your assistant to visualizing and comparing different approaches to a business problem swiftly, determining the viability of your project with a cost-benefit analysis, and pinpointing key factors to the success of your business case.

Use our business case template’s custom statuses to monitor the progress of your business case analysis, and create custom fields so you can approach that business case analysis systematically. You can view different facets of the business case analysis as a Doc View, a Gantt chart, a Calendar View, or simply a list of tasks.

Bring ClickUp’s full suite of project management tools to bear as you map task dependencies to feasible due dates, then track business case progress automatically using AI-powered automations. These features are part of what makes ClickUp some of the best operations management software available.

This business case template allows you to identify your business problem and outline your business objective in ClickUp Tasks. Then, brainstorm together in ClickUp Docs to identify potential solutions for your business case. 

Finally, design your roadmap and assign tasks to the team. You can automatically monitor the progress on your business case with your custom statuses and set up regular check-ins on the project calendar.

Are you embarking on a new business case? Navigate seamlessly with ClickUp’s Business Case Analysis Template.

Every flourishing venture begins with a robust business plan. It’s not just about having an idea but charting a clear course to bring it to fruition. ClickUp’s Business Plan Template simplifies this journey, providing you an efficient route to outline:

• Crystal clear goals and mission
• Comprehensive strategy, along with an execution timeline
• Performance checkpoints, risk alerts, and success metrics

Envision it, and ClickUp’s template will guide you to actualize it!

Why is a Business Plan Template essential? With ClickUp’s Business Plan Template, you can:

• Zero in on your precise objectives and aspirations
• Profile your target audience and their sectors
• Highlight your edge over competitors
• Craft a strategy aimed at exponential growth
• Write an executive summary to give investors a high-level overview of all your research

This meticulously designed business case document uses custom statuses so you can navigate from in progress through the revisions stage and finally mark each task as “complete!”

Organize your tasks with custom fields, and switch between views to emphasize different information based on your priorities.

ClickUp’s robust project management package lets you tag multiple teammates, nest subtasks in larger tasks, and set priority indicators.

This business plan template is set up so you can brainstorm your objectives with your team in ClickUp Docs and then itemize your product’s unique selling point in ClickUp Tasks. Execute your objectives on time and budget with the help of ClickUp’s Gantt charts. At the end of your proposed project, revisit your accomplishments with ClickUp Goals to see where you hit the target and where you may need to revise your approach.

If business success is your destination, ClickUp’s Business Plan Template is your map.

Crafting an impeccable business plan can be an intricate journey, given its importance in rallying investors and stakeholders. But what if there was a tool to simplify and enrich this journey?

Meet ClickUp’s Business Plan Document Template , your ally in:

• Unifying your team towards a shared vision
• Amassing all critical data for an in-depth blueprint
• Centralizing materials for seamless accessibility

Embark on fresh undertakings or rejuvenate current ones; this free business case template molds your aspirations into executable steps. Begin your ascent towards achievement today!

This ClickUp template equips you with:

• Your project scope and a charted path laden with quantifiable goals
• Resource management tools to accomplish tasks for task accomplishment
• Proactive risk anticipation and mitigation strategies
• Instant, precise data retrieval and modification

Naturally, this template includes a Doc View, but as a project manager, you have options like Gantt charts, Workload Views, and Calendar Views to help you see at a glance the information that matters most to you.

Keep a tight grip on your project with advanced comment tracking and AI automations that make your workflow run smoothly in the background while you get more work done.

To get the most out of this template, start by gathering your business objectives, audience research, product offerings, and financial picture. You can use research management software to help with this stage. Then, you can use ClickUp’s Table View to lay out a clean, easy-to-read executive summary and your market assessment and financial appraisal for investors.

Aspiring to propel your business idea into reality but are hindered by the extensive demands of traditional planning? ClickUp’s Lean Business Plan Template is your savior.

Forge an efficient, succinct business strategy, offering:

• A bird’s-eye view of your enterprise
• Intuitive blueprints for devising a cogent business plan
• Incremental assistance for fleshing out each plan segment

Elevate your business cases quickly and affordably with ClickUp’s streamlined approach.

The template allows you to define your business, describe your target market, set budgets, and create goals.

Once that’s done, use custom statuses to monitor your progress toward achieving your goals. You can set reminders to check in on different areas of your business and use different views to check on your priorities, brainstorm additions to your business plan, or see a timeline of the tasks to be completed.

With ClickUp, turning your vision into a viable venture has never been more accessible. Simplify, strategize, and succeed.

Crafting an influential case study is an art of strategic organization and detailed execution. Enter ClickUp’s Case Study Template , your ultimate companion to orchestrate, frame, and present your research seamlessly.

Use this simple business case template to gather and consolidate data to support your case study and extract meaningful conclusions and takeaways from that information.

This approach to case studies gives you space to weave a real-world, impactful narrative that resonates with your audience. These stories are an important way to validate your sales propositions with concrete results. Telling others about your clients’ successes also builds trust with prospects.

You can brainstorm potential stories with ClickUp Whiteboards, then put your plan to paper with ClickUp Docs. After that, organize your writing process with an actionable task list. 

The ClickUp AI writing assistant can help you turn your ideas into a cohesive story. Then, use ClickUp’s integrated email and collaborative editing tools to get final approval from the client.

A great case study stands tall in the realm of effective enterprise marketing tools . Let ClickUp be the wind beneath its wings.

Harness the power of compelling narratives with ClickUp’s Case Study Design Template , tailored for businesses keen on weaving success tales—a well-crafted case study not only shares successes but bolsters your brand credibility.

With this template, you can:

• Demonstrate problems your customer encountered and how your offerings emerged as the proposed solution
• Showcase tangible results, affirming the prowess of your product/service to potential clients
• Ensure an organized, standardized business process , ensuring brand-consistent design and presentation across all case studies
• Save precious time with streamlined research, design, and publication processes

Use this template to track the progress of your case study, seamlessly manage and visualize the data that will inform the case study, and incorporate ClickUp’s project management features like nested subtasks, multiple assignees, and priority labeling to make case study creation a breeze.

This template has space for you to define the goal for the case study, choose and describe your subject, collect all your data in a Table View, draft the narrative in ClickUp Docs, and then create a task list for marketing and promoting your case study. A communication plan template can also be a helpful tool for this stage.

With ClickUp’s innovative design template, crafting impactful case studies becomes an organized, efficient endeavor, enhancing your brand’s narrative prowess.

Embarking on a business analysis project requires meticulous planning, resource utilization , and clear objectives. ClickUp’s Business Analysis Project Plan Template is a tailored solution to navigate these complexities seamlessly.

This template is for you if you need to:

• Craft a bespoke business analysis plan aligning with your organizational goals
• Perform a risk assessment and create mitigation strategies
• Effortlessly adapt to changing scenarios and ensure timely project delivery
• Equip your project team to dive deep into business nuances, ensuring a holistic understanding of products, clientele, and operational facets

The ClickUp Business Analysis Project Plan Template lets you lay out the scope and objectives of your plan, identify key personnel and their roles, build an action plan, and then assign the necessary resources to achieve your goals on time and on budget.

Use ClickUp to assemble your team and assign them roles. You can document deliverables in ClickUp Docs along the way and tag significant milestones with ClickUp Tasks.

With ClickUp’s template, business analysis project planning is simplified and supercharged for optimal outcomes.

Crafting a robust business plan is the cornerstone of entrepreneurial achievement. With myriad tasks to manage and objectives to meet, a streamlined tool becomes imperative. That tool is ClickUp’s Business Development Plan Template —your ultimate companion in carving out a successful business trajectory.

With this template, you can set precise, achievable targets and track your progress toward achieving them. Document clear blueprints to meet your business aspirations, but use ClickUp’s collaborative tools to edit and iterate on those plans along the way.

The beauty of this template is it ensures all stakeholders are synchronized and aligned because you have defined actionable steps to use your resources effectively.

With ClickUp’s Business Development Plan Template, chart a course toward unparalleled entrepreneurial success!

Elevate your business presentations with SlideModel’s Free Business Case PowerPoint Template . Tailored for modern professionals, this dynamic template facilitates a comprehensive discourse on new business initiatives, elucidating their relevance, objectives, and potential returns.

This template is ideal for consultants, budding entrepreneurs, and SMEs aiming to pitch their project description or corporate strategy to stakeholders or investors.

It includes an engaging title slide, slides for introduction, problem statement, solution proposal, benefits, implementation, and key takeaways. You’ll enjoy the eye-catching human character vector graphics for sharp visuals, versatile infographic icons, and a wavy timeline chart to illustrate milestones.

The template has full editability across color palettes, backgrounds, and fonts. The template’s adaptability ensures its seamless integration into diverse presentations.

Although optimized for PowerPoint, you can also download versions that cater to Google Slides and Keynote.

In search of an impressive medium to present your business case? SlideModel’s template is a click away. For alternative designs, explore their featured Business Case PowerPoint Template collection. Secure your copy today!

Introducing the Business Case Presentation Template by 24Slides —a comprehensive toolkit for innovators and visionaries ready to revolutionize their organization. Every groundbreaking idea warrants a robust presentation that encapsulates its essence, both financially and technically.

Crafted with precision, this template offers an array of instrumental slides tailored to articulate your idea seamlessly:

• Clearly define your vision and the strategic goals you aim to achieve
• Delve deep into potential challenges, ensuring stakeholders are well informed and prepared
• Offer a lucid timeline, pinpointing milestones and mapping out your project’s trajectory

Every slide has been meticulously designed to foster clarity, conviction, and comprehensibility. With the 24Slides template, you are empowered to present a holistic overview of your idea, bolstering its feasibility and implementation potential.

For those committed to driving value and championing transformative ideas, this Business Case Presentation Template serves as the ultimate companion. Express, elucidate, and execute your vision with unparalleled finesse.

Why ClickUp Stands Out in the Business Tool Realm

Templates are great, but when combined with an intuitive platform offering robust project management features? It’s a game-changer. 

ClickUp isn’t just a library of versatile business templates. It’s a comprehensive tool designed to streamline your projects, optimize communication, and enhance productivity. 

From setting up workflows to collaborating with your team in real-time, ClickUp seamlessly integrates every aspect of project management. 

So whether you’re drafting a business case, planning a project, or managing day-to-day tasks, ClickUp is your one-stop hub, combining utility with unparalleled efficiency. Dive into ClickUp today and experience the future of business management.

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How To Write the Perfect Business Case

Why do too many projects fail to deliver their objectives even though project management best practices appear to be used? Project management is naturally complicated, but it can be disastrous if you don’t have sufficient buy-in from the right parties. Writing a strong and complete business case can make all the difference.

https://main--bacom-blog--adobecom.hlx.page/blog/fragments/workfront-product-tour

In this how-to guide you will discover,

• What is a business case?

Why you need a business case

• Is the project worth doing?

When to use a business case

How to write a business case, the business case template, a business case example, 1. the executive summary, 2. the finance section, 3. the project definition, 4. project organization, managing the business case, making the case, frequently asked questions, what is a business case.

A business case is developed during the early stages of a project and outlines the why, what, how, and who necessary to decide if it is worthwhile continuing a project. One of the first things you need to know when starting a new project are the benefits of the proposed business change and how to communicate those benefits to the business.

While the project proposal focuses on why you want a project, it will only contain an outline of the project:

• business vision
• business need
• expected benefits
• strategic fit
• products produced
• broad estimates of time and cost
• and impact on the organization

In contrast, the business case, which is first developed during the project initiation phase , contains much more detail. It should be reviewed by the project sponsor and key stakeholders before being accepted, rejected, canceled, deferred, or revised.

Depending on the scale of the business change, the business case may need further development as part of a detailed investigation. Therefore, it should be developed incrementally so that time and resources aren’t unnecessarily wasted on the impractical.

Preparing the business case involves an assessment of:

• Business problem or opportunity
• Costs including investment appraisal
• Technical solutions
• Impact on operations
• Organizational capability to deliver the project outcomes

These project issues are an important part of the business case. They express the problems with the current situation and demonstrate the benefits of the new business vision.

The business case brings together the benefits, disadvantages, costs , and risks of the current situation and future vision so that executive management can decide if the project should go ahead.

Many projects start life as a walk in the fog, which is fine in itself, but never see the light of day or stumble along aimlessly for too long because the clarity of scope , time-scale, cost, and benefits are not defined adequately during the first stages of the project.

Is the project worth doing

Why are you starting a project? Chances are you’re doing it because you need to solve a problem.

Usually, the problem is something that gets in the way of achieving your goals . So, it seems a project is about achieving goals and your goals won’t be realized unless you deal with the problem (or opportunity or circumstance.)

If a project is worth doing you need to answer 4 simple questions:

• What is your goal?
• What’s stopping you from reaching the goal?
• How much change is needed to overcome the problem?
• Are you certain this will solve the problem?

Can you answer these questions quickly? Do you have evidence to support or refute your assumptions?

If not, it may not be worth starting a project.

Ebook: The Complete Guide to Planning Creative Projects Ebook: 3 Strategies to Plan Successful Marketing Projects

The business case is needed when resources or expenditure on a project has to be justified. Approval is usually sought from the project sponsor and other interested parties. For instance, the finance function may authorize funds and the IT department provide resources.

The purpose of the business case is communication. Therefore, each section should be written in the parlance of the intended audience.

Moreover, it should only contain enough information to help decision making. When writing a business case keep the following in mind:

• Be brief and convey only the essentials.
• Make it interesting, clear, and concise.
• Eliminate conjecture and minimize jargon.
• Describe your vision of the future.
• Demonstrate the value and benefits the project brings to the business.
• Ensure consistent style and readability.

The project sponsor is responsible for preparing the business case. However, all appropriate team members should contribute to its development. Likewise, subject matter experts from other functions ― finance, HR, IT, service delivery, and so on ― can provide specialist information.

Those writing the business case should have a thorough understanding of the project’s aims and be able to merge the varied and potentially complex plans into one document using the following business case template.

What follows are the four steps to writing a business case template for your project. It includes the following four sections:

• Executive Summary
• Project Definition
• Project Organization

This example of a business case is a simplified version for a small company with few staff. The bigger the project, the bigger the risk, which means the more detail you will need to provide for your investors and stakeholders.

EXECUTIVE SUMMARY

In 2021, retail e-Commerce revenue reached 768 billion US dollars. People are expecting more digital experiences and want to interact and purchase what they need online.

Our current website is just a static page with no interaction available to possible customers. With a website upgrade to incorporate an e-Commerce store, we can entice users to purchase all their training online, in return increasing productivity and efficiency within the office. An estimated $25,000 could be saved a year through this upgrade.

1.1 Financial Appraisal

The expected cost of the new website is $15,000 with a $500 annual maintenance fee.

The training costs of the staff is estimated at $2,000, but the reduction of administration and manual handling of orders is estimated to save $25,000 annually.

1.2 Sensitivity Analysis

The alternatives include:

• Maintaining the current system, which costs $25,000 annually to maintain and run.
• Upgrading the website, but not including an e-Commerce store. This would cost $6,000, but the cost of processing the orders is still $25,000.
• Outsourcing the training purchases to a third-party site, which would cost between $49.99 - $100 per month. In the long run this would cost more and offer less development scope.

2. PROJECT DEFINITION

2.1 Background information

The World is digitizing and we, as a business, must keep up with consumer demand if we are to remain one of the most sought-after training providers.

Since 2020 and the outbreak of Covid-19, many more people have been working remotely and wish to access their training requirements online. We need to update our systems to provide our customers with a purely online system that can provide them with their required training courses in a virtual environment, from purchase through to attendance. This new e-Commerce website is the first step in this process.

2.2 Business Objective

The goal is to provide an online platform where customers can purchase their training requirements.

The solution is to build an e-Commerce website.

This syncs with the business strategy, as it will increase efficiency and profits.

2.3 Benefits and Limitations

The benefits of this project far out-weigh the negatives. They include:

• Improvement in the quality of customer service and user journey
• Increased conversion rate through streamlined processes
• Cost savings through efficiencies
• Reduced working capital
• Increase in revenue generated
• Remain competitive in a digital world.

The limitations of this project remain with staffing, as we do not have a web designer or developer within our company, meaning this will still have to be outsourced if anything arises at a future date.

2.4 Option Identification & Selection

Options for the e-Commerce site include the following:

• WordPress website with WooCommerce store
• All-in-one website hosted on e-Commerce platform such as Shopify
• Use of third-party payment system, such as Stripe, PayPal, or Worldpay
• Ability to take payments directly through the website and acting as controller and processor of user’s sensitive data
• Inclusion of a blog
• Integration of CRM platform.

2.5 Scope, Impact, and interdependencies

The website will be built independently from the current site, so will not affect any current processes or user experience.

2.6 Outline Plan

The website will be built by an external agency and will take around 6 months to complete and push live.

One month before going live the staff will undertake essential training.

2.7 Market Assessment

Since retail e-Commerce has risen to $768 billion US Dollars, it’s time we also made the move to online sales.

2.8 Risk Assessment

The project will be completed out of house.

2.9 Project Approach

The project will be managed out of house.

2.10 Purchasing Strategy

We will enter a contractual agreement with the creative agency. Attached is a copy of the proposed contract.

3. PROJECT ORGANIZATION

3.1 Project Governance

Project will be managed by the agency and in-house by the Centre Executive.

3.2 Progress Reporting

The agency will report to the Centre Executive.

Depending on the length of the business case you may want to include a high-level summary of the project.

The executive summary is the first section of the business case and the last written. It is a short summary of the entire business case. It succinctly conveys vital information about the project and communicates the entire story to the reader.

First impressions are important. Get this right!

The finance section of an effective business case is primarily for those who approve funding. The finance function will be interested in this plus the first half of the project definition.

Financial appraisal.

When you prepare the financial appraisal seek advice on content and presentation from the finance function. In the case of capital developments, consult subject matter experts.

The purpose of a financial appraisal is to:

• Identify the financial implications for the project
• Compare project costs against the forecast benefits
• Ensure the project is affordable
• Assess value for money
• Predict cash flow.

Sensitivity analysis.

Sensitivity analysis concerns project risk and looks at alternative futures by measuring the impact on project outcomes or assumptions of changing values in which there is uncertainty.

In effect, sensitivity analysis lets the project accountant experiment with possible scenarios.

This is the largest part of the business case and is for the project sponsor, stakeholders, and project team. It answers most of the why, what, and how questions about your project.

Background information.

The purpose of this section is to give a clear introduction to the business case and project. It should contain a brief overview of the reasons why the project or business change has come about: the problem, opportunity, or change of circumstances.

If necessary, refer to related programs, projects, studies, or business plans.

Business objective.

This part describes why you are doing the project. The business objective answers the following questions:

• What is needed to overcome the problem?
• How will the project support the business strategy?

Benefits and limitations.

The benefits and limitations section describes the financial and non-financial benefits in turn. The purpose is to explain why you need a project.

For instance, to:

• Improve quality
• Save costs through efficiencies
• Reduce working capital
• Generate revenue
• Remain competitive
• Improve customer service
• Align to corporate strategy

The business case should also include any limitations since these present potential risk to the project.

Option identification and selection.

Identify the potential solutions to the problem and describe them in enough detail for the reader to understand.

For instance, if the business case and proposed solution makes use of technology, make sure to explain how the technology is used and define the terms used in a glossary. Since most problems have multiple solutions an option appraisal is often needed. This will explore the potential solutions and recommend the best option.

When writing the initial business case, the option appraisal is likely to contain a long list of options and will cover many possibilities. As the project continues a few options will be rejected. The final business case may contain three to five options ― the short list ― that includes a do nothing or benchmark option.

Scope, impact, and interdependencies.

This section of the business case template describes the work needed to deliver the business objective and identifies those business functions affected by the project.

Moreover, the project scope, impact, and interdependencies section should state the project’s scope and boundaries. It describes what is included and what is excluded plus the key interdependencies with other projects. It is important for the business case to consider the failure of other interrelated projects and show how such dependencies make impact benefits.

Outline plan.

The outline plan provides a summary of the main activities and overall timescale ― project schedule ― for the project.

A project should be divided into stages with the decisions to make preceding each stage. Use this section to answer the following questions:

• What is required?
• How is it done?
• Who does what?
• When will things happen?

This outline plan lists the major deliverables and includes a brief project description plus accountabilities for each activity.

Market assessment.

It is important that the business case provides its readers with a thorough assessment of the business context ― the market assessment. In other words, make the underlying business interests explicit.

Therefore, the market assessment should show a complete understanding of the marketplace in which your business operates.

A good starting point is the inclusions of a PESTLE ― political, economic, sociological, technological, legal, and environmental ― analysis.

Risk assessment.

The risk assessment summarizes the significant project risks and opportunities and how they are managed. Include any risks that could arise from your project, as well as the organization’s ability to deliver change.

This section answers the following questions:

• What risks are involved?
• What are the consequences of a risk happening?
• What opportunities may emerge?
• What plans are in place to deal with the risks?
• Every project should include a risk log

When writing a business case, make sure this is included as it explains how risk and opportunity are managed.

Project approach.

The project approach describes how the project is tackled. That is, the way in which work is done to deliver the project.

For instance, a project with much of the work contracted out is likely to take a different approach to a project that develops an in-house solution.

Purchasing strategy.

This section describes how a project is to be financed and whether a decision to buy, lease, or outsource should be taken by the organization before purchasing.

Moreover, the purchasing strategy should describe the purchasing process used. A formal procurement process may save time and money and reduce project risk.

The last section of the business case template is of most interest to the project manager, project team, and managers responsible for delivering work to the project. This project organization section describes how the project is set up.

Project governance.

This section of the business case template shows the reader how the project is structured and the different levels of decision-making. Usually, a business will already have implemented a project governance framework that will support the project through each stage.

If your organization does not use a structured project management process framework use this section to include:

• Roles and responsibilities (RACI Chart)
• Project tolerances
• Project standards
• Review points
• How decisions are made.

Progress reporting.

Finally, the business case should define how project progress is recorded and the project board updated on project performance. Usually, the project manager does this by preparing a concise progress report or highlight report at regular intervals.

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The completed business case provides structure for the project and project organization throughout the project lifecycle . Therefore, it should be used routinely for reference and not consigned to the shelf.

Accordingly, the project sponsor and project board should review and update the business case at key stages to check that the project remains viable and the reasons for doing it are still valid. Ideally, the review should take place before starting a new stage to avoid unnecessary investment in time and money.

In this article we showed you how to write a business case. We covered a lot of ground and may give the impression that the resulting business case is a large and unwieldy document.

This is not the case.

A business case should be concise and to the point. For small projects it may run to a few pages. For larger projects and complex business change endeavors the document will be large.

Therefore, be sure to keep the intended audience in mind when preparing each section and include supporting information in an appendix.

For instance, the option appraisal section may summarize each option with the details contained elsewhere for reference.

To conclude, the purpose of a business case is to outline the business rationale for undertaking a project and to provide a means to continually assess and evaluate project progress.

What is the difference between a business case and a business plan?

The focus of the business case is an action, which is usually the purchase of capital equipment or a service. In comparison, the focus of the business plan is to outline the future of a business proposal, it’s margins, revenue growth over several years and what the business goals and strategies will encompass.

What should be included in a business case?

Writing a business case can seem like a daunting task, which is why we have provided you with a business case template and example to help you make a start.

The four sections include:

What is a business case template?

A business case template provides you with a structure and format to present your case to relevant stakeholders and investors. It’s essential that this document communicate the essence of your project’s goals and benefits, while aligning with the company’s strategies and objectives.

Free Business Case Templates for IT, Project Management, and More

By Kate Eby | June 25, 2018

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A business case helps stakeholders understand what you want to do, how your plan will benefit the organization, and if that plan is possible. A business case template provides a structure for researching and presenting a clear and comprehensive document.

In this article, you’ll learn what to include when you create your own business case , and find the ready-made, downloadable business case templates in Word and PowerPoint formats, like a one-page business case template , a construction business case template , and more.

One-Page Business Case Template

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If you have a straightforward but costly proposal, use this short business case template to make a concise list of what you want to do, why you want to do it, how you want to do it, who benefits from the project, and anything that could hinder the project’s success. This template can also help form the basis of your project charter .

Project Business Case Template

Sometimes, it’s not easy to quantify benefits and disadvantages of a project. This project business case template includes a weighting scheme to create a score for each proposed option, and allows you to score risks.

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Construction Business Case Template

‌ ‌Download Construction Business Case Template - Word

This construction business case template includes sections for the many types of information and analysis a large construction project may require. It lists the types of documents needed to prepare for construction and includes detailed information on stakeholders and their interests. It also includes tables to help visually compare analyses. The project delivery or implementation details can form the basis for your project plan.

Simple Business Case Template

‌ Download Simple Business Case Template

This simple business case template in Word addresses all the essential areas needed in a business case. Add as much information to each section as is necessary, or include other sections to reflect your own organization’s requirements.

PowerPoint Business Case Presentation Template

‌ Download Business Case Presentation Template - PowerPoint

A simple Word document may provide a good way to document the reasons for, requirements of, and costs included in your business case. But visual representations can communicate vital facts quickly and may be necessary if you present your business case in a meeting. Use this template to visually communicate information.

IT Business Case Template

Download IT Business Case Template

For enterprise-level changes, a business case may be necessary to justify costs, resources, and effort. This IT business case template provides space to discuss why you require the change, how you will source the new solution, and how you will manage the migration and implementation.

Life Sciences Business Case Template

‌ Download Life Sciences Business Case Template - Word

In addition to the usual content sections in a business case, this life sciences business case template includes blocks for version control and revision tracking.

What Is a Business Case?

A  business case  (also known as a  business need ) defines a problem or opportunity, measures the effect of a project that solves a problem or exploits an opportunity, and clarifies the costs and benefits of a proposed plan.

You need a business case when you have to justify a resource or expenditure on a project. Through a well-considered business plan, stakeholders and investors can determine whether the enterprise should invest resources in the project. A business plan also provides a structure for presenting findings and recommendations. Moreover, it offers a way to determine if the project aligns with an organization’s strategic objectives. 

Although preparing a business case may seem like yet another document in a long chain of project management tasks, this front-loaded preparation is essential to the eventual success of any undertaking. When started before a project begins, a business case shows stakeholders — and even you — if the project is worth starting. It can reveal problems that could potentially waste time and other resources without yielding benefits. Without business cases, you have no way to prioritize projects. If you don’t clearly articulate the desired results before the project begins, investors and stakeholders can easily be dissatisfied or frustrated with the outcome. And, as the project progresses and ultimately concludes, you have no reference point for measuring achievement.

Inputs for a business case include such things as regulatory and legal requirements, changes in the market, and customer demand.

You can use a business case template as a guide so you remember to include all the necessary content. A template also offers formatting, so you don’t have to worry about layout and design. 

The Business Case and Business Case Template Writing Process

Poor preparation and a lack of senior management involvement often contribute to eventual project failure. A good case study can help you avoid these pitfalls.

Start by consulting key people, such as the finance department, to get accurate estimates and details of the current situation and an idea of what improvements would look like. In addition, remember to follow any pertinent company policies and procedures while preparing the business case and elaborating on the proposed project.

When writing the business case, consider these pointers for success:

• Write in the voice of your readers and stakeholders, but avoid jargon as much as possible.
• Communicate concisely regarding the essential content.
• Be interesting, even entertaining.
• Be clear about your goals and how they can benefit the organization.
• Limit the number of authors to keep the voice and style consistent.

The Main Elements of a Business Case Template

Your business case is intended to provide sponsors, stakeholders, and investors with a clear picture of the outcomes and benefits of your project. In general, a business case contains the following particulars about a project:

• A high-level summary
• Financial information about the costs and benefits
• Details of the scope
• Benefits and risks
• Information about how the project will be managed
• Measurements for success

A sample business case template is available here for the management certification guidelines used in the UK, Australia, and other countries. The number of sections and detail of your business case will vary with the complexity and scope of your intended project. Typical elements include most or all of the following:

• An Executive Summary: Particularly in government or formal business situations, the executive summary may be the only part of the document that stakeholders, investors, the media, and other interested parties read. An executive summary must convey what will be done, who will do it, how much it will cost, and how and who it will benefit — in one page or less. Another gauge for length is that it should take no longer than five minutes to read.
• Purpose: The purpose of the project describes the background of the business problem or opportunity. It details how the change envisioned (by completing the project) will improve the situation.
• Alternatives: Researching and describing viable alternative options to the recommended project will help provide a more vivid context for the recommended solution. Presenting alternatives will also demonstrate to stakeholders that you’ve given your project healthy consideration and that it was not chosen arbitrarily.
• Strategic Alignment: Explaining how your plan fits into and advances the overall strategic direction of the organization is crucial. Stating project goals and objectives in this context can strengthen your case.
• Organizational Impact: Discuss how the proposed project will change the organization. Consider any relevant departments, equipment, processes, or roles. Stakeholder analysis (i.e., understanding the current situation and the requirements of each stakeholder) can contribute to this picture.
• Assumptions and Constraints: Be clear about any anticipated resources or limitations. For example, if funding from one agency is certain, note that. If success depends upon implementing a new platform, note that. The list of assumptions may grow and change as the project progresses. You may also consider any interdependencies that might affect the plan.
• Benefits: Articulate the anticipated outcomes to show how the entire organization gains and improves from your project. Examples of benefits are more customers served, less eye strain for service reps at workstations, or a roof patch ahead of storm season.
• Schedule and Costs: Outline the plan with a brief timeline for project development and completion, including major milestones. For technology projects, provide an overview of the migration plan, if required. On the timeline, add a cost benefit analysis and budget, possibly even with ongoing maintenance costs.
• Risks and Opportunities: Risks describe what could happen to delay or prevent the completion of the project or raise the costs of the project. Depending on the scope of your project, complete your business case analysis by studying PESTLE factors (political, economic, social, technological, legal, and environmental). For each risk you identify, include a mitigation plan.
• Recommendation and Justification: State the preferred option and summarize its risks and costs as well as the justifying factors that recommend it.
• Governance and Progress Tracking: Describe who is responsible for managing the project and who is accountable for supporting it. Indicate how progress will be measured and reported.

You may also want to include signature blocks for approvers, a table with the sponsor name, the names of anyone providing support or expertise to the document, a table of contents hyperlinked to first- and second-level headings, an appendix for attached worksheets and other supporting documents, and a glossary of terms. To title the document, follow the naming conventions of your organization and provide a version number, especially if the project is complicated and the business case is likely to go through revisions.

Who Is Involved in a Business Case?

The project sponsor prepares the business case in cooperation with team members and subject matter experts from the applicable areas, such as IT or finance.

Some companies may have dedicated project management offices. In that case, the project management office prepares the business case. If an outside organization requests support, that entity prepares the business case. The project sponsor and interested parties review the business case. Based on the business case, the project may be approved, rejected, altered, or postponed.

Tips for Creating a Compelling Business Case and Business Case Template

A business case may seem to require a lot of information, but you can keep it simple if you keep a few things in mind:

• Define the strategic role and goals of the project early in the case study.
• Create context for the project by discussing its history and background.
• Show similarities between the proposed project and previous successful projects. Also, discuss important differences.
• Don’t just show fixes to problems. Find opportunities where possible and highlight them in your case study.
• State the benefits that will occur once the project is completed.

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Business Case Presentation Slide

A business case is an important document that outlines an idea or proposal from all perspectives, including financial and technical. It can be used to convince others of the feasibility and value of a project or course of action. This business case slide deck offers templates to build a convincing case that can be easily implemented.

The business case presentation template includes slides for each section of a typical business case, such as an executive summary, problem statement, and analysis of alternatives, benefits, costs, and risks. Each slide is professionally designed and can be customized easily with your data and content. With this handy tool, you can build a strong business case for any proposal quickly and effectively. Download these business google slide templates now!

• All the slides are fully customizable and easily editable.
• You can find a contents slide, an executive summary slide, a team introduction slide, and many others.
• All the slides are designed with a cool white theme that keeps your audience’s attention.

For more organizational tools, explore our matrix organizational chart template .

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UC Davis Business Case Template

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Based on UC Davis’ original template, this business case presentation template’s the perfect way to present the results of any business case. It also serves as a guide for the key elements that need to be added. If you’re looking for the best business case presentation template possible, we have it right here at Slidebean.

What is a business case presentation template?

A business case presentation is an outline of questions. It defines all areas that need addressing for an informed decision of whether or not to move forward with a project. The purpose of creating a business case is to evaluate and convey the benefits of a proposed business change. Therefore, it’s ideally delivered during a project’s early stages.

A business presentation like this should include costs and risks for decision-makers to successfully make an informed decision. This type of deck can also be helpful in planning and evaluating progress for different projects.

Sponsors and key stakeholders are the ones to review business case presentations. It’s worth clarifying that they’re the ones using it to help drive their decisions. 

Is there a difference between a project proposal and a business case?

There is. A business case needs to include much more detail than a project proposal. A project proposal is a document to help get funded or a project started and signed off. On the other hand, a business case allows stakeholders to an existing project define if and how the project will move forward. 

The above doesn’t make a business case a much lengthier document. A business case can be short or long as long. What it absolutely needs is to clearly and fully define the benefit to a given initiative.

How to write a business case presentation

Summarize the project’s benefits. Focus on its value to help stakeholders make the best decision. And talk about the project’s goals, as well. Do so in detail. 

There are primary areas that must be included in the best business case presentation template, no matter what. To answer how to write a business case presentation, we’ll cover those next. 

Main items to be included in a business case template

• State the problem or opportunity on which the project focuses.
• Give possible solutions as well as the deriving benefits and disadvantages for each.  
• Include the risks that come with the proposed solution.
• Mention costs and give a timeline.
• List required resources and any likely consequences.

4 tips on a business case presentation

  1. Center your business case on what’s most important to its stakeholders. In most cases, that would mean the project’s ability to generate a return on investment (ROI). Therefore, explain how the project ties in with strategic objectives. 

  2. Don’t dwell on risks too profoundly. Stakeholders only need to be aware of them. 

  3. Talk about other people involved in the project. Having key parties associated can help with project engagement. 

  4. Finally, try to end your presentation on a high note. First impressions mean as much as a wrap-up to a business presentation. Keep that in mind for your presentation’s start and end. 

Steps to the best business case presentation template

The following steps to our business case presentation template should help you create your own business case delivery and rock at it. Feel free to download to PDF or PPT when needed. 

  1- First, start with a straightforward presentation slide that gives out the name of the project. Of course, brand it with colors relevant to the project itself as much as possible. 

  2- From there, move on straight to investment’s description. You can already give away the project’s objective and problem (or opportunity) on the same slide. We show how to do this with a few images over our second template’s slide. 

  3- Then, define the solution strategy. And move from that to listing the main activities needed to get things done. List the activities in a different slide from the solution you just gave out. This is why we’ve left plenty of visual space for activity naming and its corresponding descriptions on our template’s slide 4.

  4- Your presentation should be reliable if you then describe vital attributes to the project over a single slide. Assisted by relevant images, then create a new slide that explains what the project’s strategic fit is. 

  5- Translate strategic objectives into a graph, if you can, wherein you list KPIs. The different colors will help establish differences between each and graph them so you can better illustrate how they relate to one another. You can also follow this with a pie chart that defines channels for strategic objectives to be developed. 

  6- For the next slide, expand on key assumptions and dependencies. You can use this as a literal title to move on to the actual assumption description over a subsequent slide. Tie it in with the strategic fit, if you can. 

  7- Next comes the project’s primary efforts slide. You can use a table here with a few rows and columns. Name the effort and number them, describe each in a new cell, and speak of timeframes. After a release and end date specification, you’d just need to couple that with the names of the diverse people in charge before moving on to the next slide. Competitive benchmarks. Now’s the time to have your essential benchmarks so clear you can list them visually and succinctly.    8- From there, you can move on to solution recommendations. Define why you’re recommending each solution, of course. After that, list the benefits in terms of revenue. You should be able to give a pretty isolated and firm number. 

  9- Then comes the product/cost savings slide. For this, we included a few guiding questions. We’re hoping these will be helpful to you in defining this slide. As you can see, we also give you tips in the text to that slide that should help furnish the perfect content for a business case presentation in terms of savings.  Don’t forget your non-economic benefits. List a few of the most significant benefits on which you can also count for this project that are not necessarily tied to economic earnings. The next two slides will also help with that. We’ve created room for measurable and non-measurable benefits throughout those 2 different slides. 

  10- Finally, go into the cost overview. We advise complementing development costs and capital spending on one slide with ongoing expenses on another. 

And, at last, we’ve left a slide for you to detail all FOE resources before you close this with a financial summary. You’ll find 2 slides at your disposal for that final data. One’s for the first 4 quarters to a project’s 12 first months. And the other is for reporting on the subsequent 4 years from 1-5. Both get reported in terms of capital expenditures, operating expenses outside of depreciation, the total cost, and the range of depreciation itself. A couple of simple tables do the trick for that. 

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And there you go! You have your hands on one of the best business case presentation templates out there! And you’re most welcome for this guide. If we can help you in any other way, feel free to give our content and design services ’ web page a look. 

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Home PowerPoint Templates Business PowerPoint Templates Business Case Study PowerPoint Template

Business Case Study PowerPoint Template

Business Case Study PowerPoint Template is a professional presentation created to describe Business Case Studies.

A Case Study is a research method consisting of a close and detailed examination of a subject of study (a.k.a “the case”) as well as its related contextual conditions. “The Case” studied can be an individual, an organization, an action or even an event taking place in a specific place and time frame.

The Case Method   is a teaching approach that uses real scenario cases to situate students in the role of the people (generally top management) who faced the decision making process in the specific timeframe, place and environmental condition. This method has become widespread across Business Schools as the standard learning path for the new generation of managers.

Ideal for MBA Students and Candidates that require simple and quick business PowerPoint Templates to complete their analysis for the Case Study, and present it to the class. It is created with high definition background pictures that represent the business metaphor of each section. Also it uses high quality PowerPoint Icons, to represent business ideas and be able to describe conclusions and findings with high visual impact. Business Consultants and Analysts can take advantage of this case study template to present their overall analysis and findings to the executive board or top management.

The structure of our Business Case Study PowerPoint Template consists of the following sections, each of them created through the Harvard Business School Business Case Study Guidelines.

• Problem and Solution
• Executive Summary
• Brief History
• Business Key Points
• Key Challenges
• Industry Analysis
• Environmental Analysis
• Financial Performance
• Company Analysis
• Key Success Factors
• Alternative Options
• Pros & Cons
• Solution Analysis and Comparison
• Recommendations

This sections will guide each presenter in to the full description of the Case Study Analysis , engaging the audience with powerful visual components.

Every Shape, Icon and Clipart is 100% editable, allowing the user to customize the complete appearance of the presentation, changing size, color, effects, position, etc. Also, every shape can be reused in existing presentations in the case the presentar desires to decorate existing Business Case Analysis with new high quality PowerPoint Shapes.

Impress your audience with our outstanding  Business Case Studies PowerPoint Template . Create professional PowerPoint presentations that appeal to Global audiences.

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