literature review about nestle

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20 What Went Wrong? A Case Study on Nestle Maggi Noodles

• Published: June 2022
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Nestle’s ‘Maggi brand noodles’ the trusted and valuable food brand in India is the favourite among all the children in the country. It was considered as snacks in many households and a basic diet in many other homes. But in the recent past, the ban on Maggi has created a negative impact of Nestle. The favourite and most preferred instant food product of children, Maggi Noodles, got entangled in its ethical issues of the ingredients being used. The corporate social responsibility of Nestle India was tremendously cross-questioned with its after-test results, by food regulatory authorities. The case study is an effort to explore the various issues, possibilities, and opportunities for Maggi. The study focuses on need and scope brand image and brand repositioning, brand extension, etc.

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Nestle Analysis

Nestle Analysis Nestle Analysis Investment Analysis of Nestle The literature review revealed that Nestle is one of the organizations that keep its customers a centered position for its business. The company launches its products according to the tastes and preferences of the consumer. In more than 100 countries, nestle is marketing its products and generating lots of products. Nestle company markets its products and depicts the world as a food, nutrition, health, and wellness company (Bailey, 2004). Nestle market its products by advertising, word of mouth and many other promotional campaigns and packages. This paper aims to analyze the economic and financial aspects of Nestle to explore the investment opportunities in the company. Change in any business has become an essential element to survive in the market and to make the customers satisfied. There are hundreds and thousands of ways and techniques that could assist the businesses to improve their productivity, quality and customer satisfaction. If companies do not respond to the changes, they will become victims of their own success. Therefore, companies should constantly look into ways to change their process in order to survive in the rapidly changing world. Changes in Nestle can be conceptualized in terms of both process and content. Process of the change refers to how the change has occurred. Content explains that what changes has taken place in the organization. Theories of organizational culture tell that why the change was needed and what are the possible consequences of the change. Changes primarily occur due to changes in environment, technology or changes in customer requirements (Grable, 2010). Organizational change is a transformation in an organization to fulfill any requirement which caused any change in the organization. The Organizational analysts in Nestle have observed that such changes often take unexpected turns and lead to transformation other than those required. Researchers have also concluded that when any action or decision is taken in the organization, it often bring the change as a by-product which are known as unintentional changes. The changes in Nestle organizational life range from routine operational improvements to substantial, radical, transformational changes. Examples of the latter include business mergers and acquisitions, business (territorial) expansions, cultural changes, management information system (MIS) implementation, enterprise resources planning (ERP) implementation, process improvement or reengineering, and restructuring of organizational units, such as downsizing, technology changes, Total Quality Management (TQM) driven changes, and development of new business strategies (Robinson, 2008). Whereas downsizing is concerned, the downsizing effect is low at Nestle. Different businesses groups of Nestle have announced several reductions in the workforce. Executive Officer of Nestlé Waters France unveiled a restructuring plan of its sites Contrexéville Vittel in the Vosges, revealed the removal of 250 of the 1,600 existing jobs by end 2009. Staff aged 55 and over will be primarily targeted by this measure which does "no layoffs" and based "on a voluntary basis," the group said in a statement. Thus, persons reaching age 55 by 2009 will be eligible for a "measure of age" and will be offered 80% of their salary without ...

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A Project On A Cooperative Study On CONSUMER PREFERENCE TOWARDS NESTLE AND CADBURY CHOCOLATES " SUBMITTED TOWARDS THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF " MASTERS OF BUSINESS ADMINISTRATION " Affiliated To

nestle and cabury chocolates

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Devanshi Agarwal

Commerce, for giving us the opportunity to work on this project by providing us all the facilities we needed for the study. We are highly obliged to our project guide Dr. Ramanathan for giving us the wonderful opportunity to work on this project that helped us to learn the inner core meaning of research and guided us to undertake the same in a practical manner. We would also like to thank our fellow students who played a vital role in assisting, supporting and guiding us without which this project would not have been materialized.

Uluslararası İktisadi ve İdari İncelemeler Dergisi

Assoc. Prof. Dr. Duygu HIDIROGLU

This paper provides analysis on Cadbury, Inc and confectionery industry. The paper analyzes the external and internal forces affecting the company, the industry it operates and its business level strategy. Further, it gives detailed information about the SWOT analysis of the company. Considering the situational features such as opportunities and threats when designing the environmental analysis and making realistic marketing plan is very crucial because a company will benefit from its own strengths, eliminate its weaknesses, benefit from environmental opportunities and protect itself from environmental threats. On the simple basis of product quality and taste, Cadbury proves to be superior to other commercially available chocolate even with the seeming similarities in texture. This paper deals with two main research flows: environmental analysis and situational factors which allows organizations to compose a realistic and effective marketing plan. This study provides a framework that implement a common consensus on these research flows by specifiying some important issues for future research and by making effective strategy analysis in the confectionery industry. ŞEKERLEME ENDÜSTRİSİNE YÖNELİK STRATEJİK PLANLAMA SÜRECİNDE DURUM ANALİZİ UYGULAMASI: CADBURY, A.Ş. ÖRNEĞİ Ö z Bu çalışma, Cadbury A.Ş. ve şekerleme endüstrisi analizlerini kapsamaktadır. Çalışma, SWOT analizi yardımıyla Cadbury A.Ş.'nin içinde bulunduğu sektörü ve işletme düzeyinde stratejileri etkileyen dış ve iç kuvvetleri analiz etmektedir. Çevrenin analizi ve şirketin pazarlama planı tasarlanırken durumsal faktörler göz önünde bulundurulduğu gözlenmiştir. Cadbury A.Ş.'nin örgütsel bağlamda sahip olduğu güçlü yönlerden faydalanırken; zayıf yönlerin olumsuz etkilerini en aza indirgemeye yönelik çeşitli stratejiler kurduğu görülmüştür. Şirketin bu stratejileri, pazar fırsatlarından yararlanmasına ve herhangi bir tehditten kaçınmasına fayda sağlayacağı için oldukça önemlidir. Cadbury A.Ş.'nin ürünleri yüksek fiyatla ithal edilen atıştırmalık ve yiyeceklere kıyasla daha uygun fiyatlı ve eşit derecede rekabetçi bir alternatiftir. Cadbury A.Ş.'nin şirket stratejilerinin aynı sektörde yer alan diğer şirketlerden daha üstün ve başarılı olduğu sonucuna ulaşılmıştır. Çalışma, şirketi etkileyen dış güçleri, bulunduğu sektörü ve şirketin çevresini analiz etmektedir. Böylelikle şekerleme endüstrisinin geleceği hakkında gerçekçi öngörüler sunulmakta ve sektörün dinamikleri hakkında önemli bilgilere ulaşılmaktadır. Bu çalışma gelecekteki araştırmalara şekerleme endüstrisindeki firmaların çevresel analizi için önemli alanları vurgulayan kavramsal bir çerçeve sunmaktadır.

Angelica Berleze

Manish Dhakad

FELIZ ANN MIGUEL

This paper reviews the main marketing strategies applied by the European chocolate industry. It focuses on the role of country-of-origin, product diversification and scenarios, and provides a historical overview of the industry. This is followed by a discussion of the association between a brand and country-of-origin, before scrutinising the chocolate industry. The analysis of this study uses evidence gathered from the consumer chocolate ranking, company annual reports, consultant statistics, corporate websites and the newspaper archives. The analysis compares the marketing strategies of case studies selected; namely, Ferrero Rocher, Cadbury, Lindt and Sprüngli and Godiva. Moreover, emphasis is placed on the similarities and differences of these brands and other chocolate brands outside Europe. The study's existing literature and analysis suggests that historical context and business history play important roles over time.

Paul Harrison , Kathryn Chalmers

"Integrated Marketing Communication (IMC) is a relatively new concept in marketing and corporate strategy and is arguably the major communication development of the last decade of the 20th century. Until the late 1980s, promotion was mostly confined to advertising, sales promotions, direct marketing and public relations. IMC incorporates every form of communication to customers and includes the price of the product (that might create the perception of quality and exclusiveness), where the product is located or purchased, how attractively it is displayed, advertising across multiple platforms, how the product is labelled and packaged, direct marketing, sponsorship and public relations. It also includes what the company’s employees say about the product via sales pitches, telephone conversations, internal communications, and even what is said at parties. Rather than a single factor, it is the cumulative effect of IMC that works to persuade children to make particular brand choices. Three brands were investigated for this study viz., McDonald’s, Freddo Frog (Cadbury), and Nutri-Grain (Kellogg’s). Of the three brands in the study, McDonald’s have the most sophisticated, extensive, and integrated communication strategy targeted at children. In 2007, McDonald’s spent almost USD2.5 million a day on its marketing activities in the US market. They use a range of tactics to reinforce the brand amongst target markets, including outdoor advertising, sponsorship, menu design, store layout, visual shortcuts (e.g., Heart Foundation tick), characters, online promotions, interactive websites, brand associations and connections (e.g., Blue Ribbon Day, McHappy Day), product placement, and charities. Cadbury uses the visual image of the “friendly frog” (Freddo) as a means of recognition very early in a child’s cognitive development. Promotional characters act as cues that invoke visual brand recognition and are essential due to young children’s limited reading abilities, and they have also been shown to be associated with children’s positive attitudes towards food. The Freddo character is used as an alternative to showing the actual product in much promotion, as a means to reinforce the brand, without showing the chocolate. Freddo also use branded activities in their online interactive games targeted at young children. Nutri-Grain is a cereal targeted specifically at teenage boys, primarily with the use of sports themes. Nutri-Grain is positioned as an energy food for power, strength and performance. Nutri-Grain uses sophisticated visual imagery, and links with sportspeople and events to reinforce the sport theme. The IMC also targets mothers of teenage boys, tapping into anxiety around parenting and adolescence."

Morven McEachern

Businesses are increasingly embracing corporate citizenship strategies. However, the empirical literature surrounding consumer responses to such practices, features many contradictions concerning their impact. As a result, many businesses are uncertain about the extent to which they should commit resources to these activities to influence a positive response from consumers. Therefore, this paper seeks to address this gap by exploring consumers’ awareness of varying levels of corporate citizenship activities and assess their moral responses to such efforts. Using a combination of qualitative methods and projective techniques with a broad cross-section of twenty consumers, the results help to shed light on the impact of corporate citizenship activities upon moral recognition, consumer decision-making and choice.

Gabriela Küsters

The aim of this research is to provide a thorough understanding of children as consumers and their relationships towards brands. As children are still developing as social and economic actors, and due to the fact that most research on consumer behaviour is based on adults, it is important to contribute to the study of children’s consumer behaviour and relationships with brands, in order to understand the differences between consumer behaviour in children and adults. This dissertation contributes to the academic knowledge surrounding child psychology, branding and consumer behaviour, and provides a practical foundation for marketers and managers in the corporate world. The research is based on grounded theory, through which observations lead to the recognition of patterns, which are then processed and used in order to create a theory. Throughout the research, the following questions emerged: How do children act as consumers? How are children attracted to brands? How do children develop relationships towards brands?, and Child loyalty towards brands is a myth. This study combines qualitative research in the form of in-depth interviews and a focus group, with a questionnaire as quantitative research. The qualitative research was designed in order to observe children’s behaviour and gain insights into the rationale behind their thinking and decision-making. The quantitative research gathered data from parents regarding their opinions and observations of their child’s behaviour. After processing all data, the main findings were divided into four codes: brand, purchase decisions, source of information, and decision-making process. The major finding was that Brand Loyalty amongst children does not exist, as children proved to be eager to switch brands when opportunities presented themselves, even when Brand Preference and Brand Love existed. Other findings included that the main factors that influence children’s purchase decision-making are the curiosity to try something new, packaging, pricing, advertising and influences by others. The purchase process was found to consist of nagging, list writing, negotiation and persuasion, and online shipping. Finally, it was established that the main sources of information regarding brands and products are adverts, friends and family, and online research. The final recommendations to managers include not focusing solely on advertising, as more factors influence purchase decisions. Because repeat purchases are not secured through achieving Brand Loyalty, managers are recommended to continuously make an effort to provoke a reaction from the elements that determine the decision-making process, for only then can they build a strong and lasting relationship with children. Keywords: Child Consumer Behaviour, Child Branding, Brand Loyalty

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Emily Henry does it again. Romantic 'Funny Story' satisfies without tripping over tropes

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The weather is getting warmer, so obviously it's time for another banger read from Emily Henry.

For a subset of millennial women, the author has become a summer staple . Freewheeling romances that defy the stereotypes of "beach reads" (starting with her 2020 debut cheekily titled, "Beach Read"), Henry has become a reliable source of yearly can't-put-them-down stories about love, friendships and getting older.

Her latest, " Funny Story " (available now from Berkley Hardcover, pp. 410) takes the traditional "opposites attract" narrative and gives a realistic, if somewhat tragic twist. Children’s librarian Daphne Vincent (Henry’s characters always love to read) has moved to a idyllic Lake Michigan beach town with her fiancé Peter, slotting herself into his preferred life and the house he bought.

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But when Peter leaves her for his childhood best friend just weeks before their wedding, Daphne doesn’t have a place to live. She winds up bunking with Miles, the ex-boyfriend of Peter’s new love. He's a punky, fun-loving charmer who everybody loves, and she's bookish and reserved. They don’t have anything in common except their shared heartbreak, but isn’t that just the perfect setting for new romance? 

It certainly checks a lot of rom-com set up boxes, but Henry wisely keeps Daphne’s journey far from perfect. There is real grief and trauma here, plus a loss of self and identity. Before Daphne can even think about falling in love with Miles, she has to start loving and knowing herself again. Maybe that’s not the stuff of traditional beach fluff, but for so many women who have been lost in romance in an unhealthy way, it’s deeply cathartic. And once the time for romance is right, Henry doesn't disappoint. It's sweet, passionate, and just hot enough to steam up the book, if not set it on fire.

Just like in her other novels, the author's characters are deep, realistic and relatable. Daphne is quiet and guarded, having grown up with an absentee father she has no faith in anyone to live up to her expectations. Gregarious Miles has more issues than meet the eye, and unfolding his inner life takes the reader on an unexpected journey as he and Daphne become friends, and something more.

Henry is so particularly talented at creating romance that eschews tropes and clichés but still satisfies our innate desire for predictability and happy endings in this genre. It's certainly not easy to balance the comfortingly formulaic with the tantalizingly unique. " Story " might hit the mark best of all of Henry's books so far.

It's a funny story, how she does it, actually. You should take a read.