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Crafting Identity: Exploring Novel Branding Dissertation Topics

How do I find a unique dissertation topic on branding? Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. […]

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How do I find a unique dissertation topic on branding?

Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. Our experts compile a list of branding dissertation topics below you can pick any one of your choices. We can also help you with your research.

Here is the best list of Branding dissertation topics and brand management topics for master’s and undergraduate students

Go through the list of branding dissertation topics and select anyone for your dissertation writing.

The Impact of Visual Branding Elements on Consumer Perception : Explore how visual branding elements, such as logos, color schemes, and typography, influence consumers’ perceptions of a brand.
Luxury Branding in Emerging Markets : Investigate the strategies and challenges associated with luxury brand expansion and marketing in emerging markets.
Sustainability and Branding : Analyze the relationship between sustainable practices and a brand’s reputation, examining how eco-friendly branding affects consumer choices.
Brand Identity and Political Correctness : Examine how brands navigate the challenges of political correctness in their branding and the potential consequences for their image.
Global Branding Strategies : Study the strategies employed by multinational companies to adapt and maintain a consistent brand image across diverse cultures and markets.
Brand Storytelling in the Digital Age : Investigate how brands use storytelling techniques in their digital marketing efforts to connect with consumers and build brand loyalty.
Co-Branding and Collaborations : Explore the effectiveness of co-branding and collaborations between brands, considering the impact on both brands involved.
Counterbranding and Activism : Analyze the use of counterbranding and activism as tools for challenging and reshaping established brand narratives.
Personal Branding in the Influencer Era : Investigate the rise of personal branding among social media influencers and its impact on traditional brand-consumer relationships.
Brand Resilience in Crisis Management : Study how brands manage and recover from crises, examining case studies of brand crises and their responses.
Brand Localization vs. Globalization : Compare and contrast the strategies of brands that adapt to local cultures versus those that maintain a global image.
Ephemeral Branding in Pop-Up Shops : Explore the concept of ephemeral branding and the use of temporary pop-up shops to create buzz and brand loyalty.
Neuroscience and Branding : Investigate the application of neuroscience in understanding consumer responses to branding elements and how this knowledge is leveraged by marketers.
Rebranding and Corporate Image : Analyze the challenges, risks, and rewards associated with corporate rebranding initiatives, considering both successful and unsuccessful cases.
Brand Authenticity in a Post-Truth Era : Explore the concept of authenticity in branding, especially in the context of the “post-truth” era and the challenges it presents for brands.
How do the segmentation and marketing of consumers influence the luxury retail industry?
How effective has the marketing of Black Friday been in terms of driving sales?
What are the main features of a brand that are crucial to maintaining its reputation in the market?
Is it possible for a newbie to compete with a brand in the too-old market and have a good reputation among the people?
What are the things that are judged by the customers while choosing branded products among so many brands?
The brand manager is responsible for the popularity of a specific brand in the market, both in negative and positive aspects.
To what extent has COVID-19 resulted in the marketing shift in the retail industry?
What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?
What are the important things associated with the marketing of a brand among its customers in the market?
How is the marketing of a branded product different from that of the local production of a business firm?
Is there any significance of online marketing and delivery of things regarding brand marketing?
What are the features of online brand marketing, and how does it differ from conventional marketing through pamphlets?
Describe the role of media and television in brand marketing among the people.
What are the sentiments of women in terms of comparison branding and advertising?
A study showing the impact of advertising on consumer behavior
What are the latest technologies and tracker sites that are helping the business management team to know customers’ behavior regarding the consumption of a branded product?
How do you do consumer behavior analysis to manage your brand according to the requirements of your target customers?
Which are the best things that must be known to the brand manager about consumer behavior?
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
How does the co-creation process on Facebook and Twitter help in effective branding?
What is the impact of social networking on brand building and development?
The role of attractive advertisements on the purchase decision of consumers for luxury restaurants in the UK.
How do the 4 Ps for marketing translate into the marketing strategies for luxury brands?
The importance of color psychology in driving the purchase decision of luxury brand consumers.
To what extent does Instagram help in the brand management of fast food businesses?
What is the impact of cultural perspectives on consumers and brands across the globe?
How does strategic management of branding influence the perceptions of consumers related to a brand?
What is the brand-building process of a luxury fashion brand?
A literature review on the issues and opportunities in brand portfolio management
What is the impact of consumer empowerment on engagement and brand loyalty?
How has LinkedIn become a platform for employer branding?
How does employer branding benefit the long-term success of the brand?
To what extent does employer branding influence employee performance?
What is the impact of FMCG food packaging on branding strategies?
The impact of sales funnels on the revenue streams for high-end luxury brands in the UK. A case study on Rolls Royce.
Effect of innovation on the brand’s value. A case study on apple
How are countries focusing on branding cities for tourism?
What is the impact of brand sound elements on consumer behavior?
A literature review on the appropriation of brand extension
Studying the concepts of brand identity and positioning?
The impact of the 4 P’s on the buyer personas of the high-end bag manufacturing businesses in the UK.
The effect of celebrity endorsement on the brand image of the fragrance industry in the UK
The relationship between brand equity in increasing prices and altering consumer behavior
A systematic literature review on the concepts and strategies of brand management
How does the branding of FMCG goods change according to the economic conditions?
What is the effect of color packaging on consumer perceptions?
To what extent does branding affect consumer behavior and attitude toward a product?

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Branding and Brand Image Dissertation

A preliminary literature review, the detailed research methodology, reference list, introduction.

Branding has emerged as one of the most important issues of modern world. In fact, it influences a multitude of spheres, including marketing, society, and even psychology. First, it is worth mentioning that nowadays creating a brand image has become of a paramount importance for the international market in general and for the major companies in specific.

Secondly, branding influences the consumers as well: even though the brands are being designed and developed for people, this phenomenon also has a reverse process. For instance, while the brand products need buyers, the consumers need the products with a good brand image.

The better the position of a certain brand in the international market, the greatest is the demand for it, and visa versa. Finally, brands are now proved to have a great impact on the psychology and subconsciousness of people.

Thus, there is an evident interdependence of the two main components of marketing, the seller and the consumer. Our task is to study this interdependence, its main tendencies, processes and rules.

In order to get the basic knowledge in the field of branding, we will familiarize ourselves with the theoretical ground of the topic. In addition, we will try to analyze the elaborated material critically in order to form our personal opinion about all the issues, which would be as objective as possible.

Before analyzing the main problems in the field of branding, it is worth defining the brand. There are several approaches to defining the brand; however, no universal definition had been yet accepted. Therefore, we should consider several definitions of brand that are used nowadays. One of the simplest paraphrasing of brand is probably given by Keller (2003a).

The author states that “technically speaking, whenever a marketer creates a new name, logo or symbol for a new product, he or she has created a brand”. On the other hand, it should be mentioned that the most common tendency is defining a brand as “the name associated with one or more items in the product line that is used to identify the source of character of the items.” (Kotler 2000, p.396).

The American Marketing Association gives another definition of the brand. Namely, they refer to a brand as to “a name, term, sign, symbol or design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competitors.” (Kotler 2000, p.404).

Having summarized the found definitions of brand, we need to point out that in this work we are going to analyze brand as a much broader notion. Taking into consideration the complex nature of brand and its role in today’s society, we cannot state that a logotype or a name is enough to be called a brand.

Brand is associated with products and packaged goods and thinking processes and business strategies of a certain firm; it also denotes both the product manufacturing and service organizations. Thus, judging objectively, we should note that brands also refer to a certain quality of the product or service, its position in the market, its target consumer etc.

A successful brand is the one that has a memorable and positive brand image. In contrast to the previously given definition of brand, there is a statement that “brand is a sign – therefore external – whose function is to disclose the hidden qualities of the product that are inaccessible to contact.” (Kapferer 2004, p.28) In other words, brands are not simple names; brands are names with individuality.

Nowadays the major challenge for all organizations is creating a powerful and distinctive image for both the product and the company. Thus, Aaker (2000) denotes that the goal for a traditional model is to build up a brand image and frame a tactical element that helps in achieving the short term results.

If earlier branding was considered as an offhand fashion that is a part of the product, today branding is referred to as the major issue that is related to the product strategy (Kotler 2000). It is worth mentioning that Kapferer (2008) ironically differentiates between two approaches to branding.

One is “customer based and focuses exclusively on the relationship customers have with the brand (from total indifference to attachment, loyalty an willingness to buy and rebuy based on beliefs of superiority and evoked emotions)”, and the other “aims at producing measures in dollars, euros or yen”(p.9).

In any case, for a company to be successful at creating a positive brand image it is important to consider the key brand factors, which include:

Assets and capabilities
Innovation perceived quality for the customers
Local and global orientation
Good company vibes
The size and performance of the corporate

Working on the mentioned points will enable a company to create a positive brand. This, in turn, will allow differentiating an organization’s products and services from those of others, and increasing the companies’ efficiency in their marketing expenditures and the activities associated with it.

What is more, one should consider developing a viable brand strategy, creating brand awareness, and studying the market. All these points will be covered by our study.

Brand Management and Brand Strategy

Once a brand has been created, it needs a lot of work to be done in order to obtain a proper reputation and leading place in the market. The measures, which are taken in order to promote brand and develop its improvement, are referred to as brand management. With the words of Reeves, “the art of creating and maintaining a brand is called brand management” (Reeves, 1).

On the contrary, Aaker (2004) as a rather pragmatic approach to the issue, arguing that brand management refers to applying various marketing techniques to a certain brand (Aaker, 2004, p.47). Indeed, there is a multitude of techniques that can be used for promoting different kinds of products and services. That is why it can be stated that brand management is strongly related to the brand strategies.

Correspondingly, a brand strategy is the thought of translation of the business strategy for a particular market place. It denotes the way in which the company is delivering its product to the market where it is intended and this, in turn, will influence the target customers in creating an image in their mind about the product.

There are various branding strategies. They include:

hybrid branding, which is integrating two or more brand names and the products correspondingly;
umbrella (also called “family”) branding, which lies in providing different services and products by one company;
corporate branding, which is offering one kind of benefit to the customers by different organizations;
distinct (sometimes referred to as “individual”) branding, which is creating “sub-brands” for different services and products of one organization, and many others (Worsham, 2009).

All these strategies are to be applied in different specific situations.

Besides the mentioned strategies, there are also others, which can combine several approaches. As an example, we can mention the cobranded ingredient branding strategy, offered by one of the authors. The essence of this strategy lies in the fact that “the attribute ingredients are supplied by another firm” (Kaushik, 2002, p.80). Such strategies can be successful in certain situations.

Aaker (2009) explains the traditional model for brand management, where the team of brand management is in charge of creating and coordinating the program of brand management within an organization.

Thus, according to the author, an important objective behind the building of brand management team is coordination between the manufacturing and sales department, the main task of which is to derive solutions for the problems that are arising out of the sales and market shares.

This strategy suggests that the marketing department is the matter of concern in the branding activity. In our opinion, this scheme is rather viable in today’s market, where most of the companies started focusing on the tactical aspect rather than on strategic and visionary aspect.

Another point of view was expressed by Steve Manton, who suggests that the intellectual asset strategy is one of the most successful for positive brand image design. To be precise, the author states that “intellectual asset strategy should address issues, such as:

How intellectual assets underpinning the organization’s key differentiating and enabling capabilities are to be managed;
Whether the organization will seek to generate revenue from its intellectual assets via licensing, and if so, how opportunities are to be realized;
How the organization will use trademarks to protect, develop and exploit its brand.” (Manton, 2005, p.38).

Another author, Kapferer, analyzes the issue of brand management from another point of view. The author discovered that the key feature of brand management is designing its identity (Kapferer, 1995, p.47). Indeed, developing a unique identity for a brand is the major task of brand management, which is important for the companies as well as for the consumers.

What is more, there is an idea expressed by Leslie de Chernatony, who argues that the brand identity should coincide with its manager and employee identity. In other words, the author says that the workers and the brand should have a single spirit; the values and ideas of a certain brand image should be shared within the circle of people involved in the brand management (de Chernatony, 1999, p.184).

Indeed, such correlation between the personnel and the brand can help to create a successful trademark. The author also performs a view that the homogeneous brand identity leads to development of strong brand, while changing the image of a trademark can be harmful in the long run.

Overall, there are various brand strategies, and the choice of a certain brand strategy has to be motivated by such factors as target consumers’ needs and possibilities, product or service orientation, the current situation in the market, etc. In any case, choosing an appropriate branding strategy is a key to its intensive promotion and prosperity of the company.

Importance of Branding

As it was already mentioned, branding plays an outstanding role in today’s society and economy. To clarify the notion a bit, it is worth saying that branding denotes the process of producing and delivering the brand name of the products and services. Branding is applied to the whole organization’s identity and the products and services as well.

For the various companies, starting with the smallest firms and finishing with world famous monopolies, branding has become the major subject of concern. Today branding is both the aim and the means. It is extremely important for a company to design and maintain their own brand. As Keller has noted, branding guarantees a manufacturer (Keller, 2008, p.41):

Legal defense of the product’s uniqueness;
Identification of the product or service with its specific features and qualities;
Recognition and financial benefits;
The advantage of competition in the market.

Choosing a suitable branding strategy creates a positive image for the company, which depicts its efficiency and compatibility in the market. One of the most important benefits of branding for organizations is that their production or services correspond to the needs and values of a certain type of customers.

With the growth of brand popularity, the cooperation between the company and consumers increases, making the marketing process more prolific for both sides.

According to one Jean Kapferer, branding is a never-ending process, which needs to be constantly supported by the owners of the companies. As far as the modern economy is rather instable, branding should be efficiently planned in order to bring financial satisfaction for both the organization and the customers.

What is more, the changing environment of the market demands a high compatibility level and ability of a firm to satisfy the needs of different types of consumers. According to the author, branding is definitely a factor which helps to realize all the mentioned tasks.

Kapferer states that “the most prospective brand managers are looking for potential opportunities and free places on the market through the increasingly spread process of branding” (Kapferer, 2009, p.12).

On the other hand, besides the importance for the company, branding also conveys essential benefits for the consumers. Specifically, a branded product can guarantee to the customer a certain level of quality, which is stable throughout the years.

Moreover, branding is important for the customers because of its definite source and numerous levels of control, which eliminates the risk of not qualitative production selling or dissatisfactory service providing. Another advantageous feature of branding is that due to its popularity the customers gain not only certain things, but also a positive image created by the brands.

The same feature allows consumers finding the things of their level and their style quickly and effectively, with no need to spend time and money on searching for what they need. Furthermore, comparing to the common production, branded one conveys the manufacturer’s responsibility for their production and its quality.

Finally, branded products and services give a moral satisfaction to their consumers, as knowing that the surrounding things are of a good quality and well-recognized all over the world makes us feel more chick and comfortable.

However, in order to be objective, we need to take into consideration all the aspects of the studied issue. Thus, we found it important to mention that some authors have noted that branding is not always possible to plan; some unexpected problems can occur. This proves that branding takes some risks.

For instance, David Aaker believes that “A brand can take some risks. A strong brand is resilient and can stand some extension…, especially if the extension has some degree of separation.” (Aaker, 1995, p.138). As it can be seen from this quotation, creating a brand can only be safe when the owner of a company is sure about his perspectives and tools for brand promotion.

If the brand is not developed enough, it can be consumed by larger corporations, or simply left aside by competing organizations. In order to avoid these risks, it is important to constantly promote a product or service and develop brand awareness.

For society, branding can also have some negative consequences. In fact, branding is one of the major reasons of prejudice occurrence. People judge each other and the surrounding by the trademarks, not with some other qualities. This leads to the annihilation of moral values and subjects humanity to support the materialistic concepts.

What is more, branding increases the gaps between the different social groups, suggesting that luxury brands are available only for those who can afford them. This in turn causes social inequity and leads to deprivation of rights of some people.

As we can see, branding has a lot of positive features; its importance for both the manufacturers and consumers is hard to overestimate. However, together with the benefits, branding brings some problems like social inequity and risks for companies.

Creating Brand Awareness

Brand awareness denotes the primary and prerequisite dimension of the brand knowledge system in the consciousness of the customer. Basically, brand awareness reflects the ability of consumers to identify a certain brand in different situations among the production of the other manufacturers.

In other words, in case of high brand awareness a customer would think of a certain brand in a real buying situation. Brand awareness can also be referred to as a number of associations and images related to a certain trademark.

Brand awareness should be constantly developed in order to make a brand competitive in the conditions of changing modern world and its economy. The activities related to creating brand awareness are aimed at increasing the product’s recognition among consumers. However, there are two approaches to this point.

The first approach is based on developing an ultimately positive image of the product and promoting it by selling this image. This approach is rather successful, as one of the most important tasks of any campaign is making people want something. A nice wrapping is often preferred to an ordinary one, even if it is empty inside. Another approach suggests that a brand can be promoted through permanent good quality.

This approach is most appropriate for the long-term relationships between the company and the buyer, and relies on the experience customers have with the product or service.

Concerning this issue, Aaker notes that “most important contributing factor to the success of a licensed brand is the quality of the manufacturer, which is why it is absurd for brandowners to limit their options to only the most persistent courtiers.” (Aaker, 2004, p.14).

Indeed, the companies, which focus on gaining a good reputation for their brand through working on its quality, are more likely to obtain the preference of a number of customers in the future. This approach is aimed at developing trust and confidence in the customers rather than imaginary feeling of superiority.

Brand awareness is an important factor that facilitates the buying decisions process of the consumers. It is important to organize branding in a way that would enable the consumers to recall the branded product in a certain product category. The only way to achieve this is increasing the awareness among customers. The awareness increases the possibility of being a member of the consideration set of a brand.

In order to create brand awareness, the company should first analyze its potential stakeholders. This analysis should include such information that answeres the next “3 general questions about stakeholders” offered by Frooman:

Who are they? (this question concerns their attributes)
What do they want? (this question concerns their ends)
How are they going to try to get it? (this question concerns their means) (Frooman, 1999, p.193)

Answering the offered questions will allow an organization study the field of their occupation and organize their activities in accordance with the needs of stakeholders. After all, the success of a certain brand depends on its relationships with consumers.

Due to this, analysis of buyers’ behavior has become one of the most important fields in the sphere of marketing. At this point, every detail matters. “Buyers maximize the utility consisting of deterministic and stochastic components”, states one of the authors (Carpenter, 1989, p. 1029).

The studies of brand awareness development also investigate the weak points of the process. For instance, Alina Wheeler argues that the image of the company is one of the most important issues for the brand. According to the author, every detail matters, including the form, color, general design, logotype etc. In case of inappropriate match of these elements there is a risk of losing the customers (Wheeler, 2006, p.72).

Overall, it is necessary for a company to realize the importance of creating brand awareness. The high brand awareness means that the consumers prefer and trust a certain brand more than others, which increases its market share and contributes to its development.

In order to increase the brand awareness, numeral tools can be used. One of the most effective techniques for brand awareness development are those of marketing communication mix.

Marketing and Communication Mix

For a successful brand promotion, it is important to choose a proper marketing communication mix strategy. Marketing mix is a set of activities used for brand promotion. These activities are aimed at creating a viable and competitive campaign that can successfully deliver a certain message to the public and, as a result, increase the brand selling rates.

In addition, an appropriate marketing and communication mix plays a significant role in building the effective relationships with the customers, stakeholders, and also helps in leveraging these relationships for creating brand equity.

At the level of branding, the marketing outcomes and efforts are considered, and they are essential to the organization’s decisions related to the marketing activity. There is a multitude of approaches to communication mix; different companies may apply the tools of communication mix differently in accordance with their specific situation. Among the promotion activities of marketing communication mix there are:

advertising
sales promotion
personal selling activities
public relations
direct marketing

Without a doubt, it is extremely important to choose the appropriate elements of the marketing mix for successful brand promotion. Thus, it is worth analyzing all of the communication mix strategies. Advertising is the promotion of a brand through the mass media and all the possible visual and audio agents, such as big boards, radio messages, and many others.

Advertising is considered one of the most powerful tools of communication mix, as it has the greatest impact on customer’s purchasing decision. This tool suggests that customers become a active partners in the economic cycle; therefore, while advertising companies should adopt an appropriate advertising strategy through which the message can be conveyed to the customer correctly.

Another technique, which is sales promotion, can be most fully defined as “sales-stimulation achieved through contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, point-of-sale displays and merchandising, special offers, etc.” (Sales promotion, 2010). This technique is also rather effective, as it gives the customers a chance to economize and feel the prerogative of getting the same quality for a lower price.

Another aspect included in the marketing communication objective is personal selling. This technique is not aimed at the publics in general; this communication strategy is often used with a narrow circle of some specific consumers. Personal selling is most often applied by the owners of small companies, which are serving a limited number of people.

According to one of the explanations, “unlike advertising, a personal sales message can be more specifically targeted to individual prospects and easily altered if the desire behavior does not occur” (Business glossary: personal selling, 2010). Contrary to personal selling, public relations are aimed at creating a totally positive image of a brand for all its potential users.

Public relations mean managing the flow of information between the company and its stakeholders, partners, consumers, competitors, etc. Public relations are becoming more and more important in the modern market, as it contributes to the brand promotion and positive brand image creation.

The last tool of marketing communication mix is direct marketing. This tool is familiar to everyone, as it is based on direct propositions to the consumers, such as brochures, mail messages, television commercials, online stores, etc.

This communication mix element is used to develop a campaign through the years, and is thought to be rather effective. However, from your personal experience you can recall the drawbacks of the tool: the consumers rarely take it seriously, calling the mentioned materials of the tool “spam”.

In contrast to the mentioned views on communication mix, Jean Kapferer expresses a different idea about the essence of branding. The author argues that “Brands are rejuvenated by new products matching new needs, not by advertising.” (Kapferer, 2009, p.6)

In fact, this opinion is rather critical and should definitely be considered when analyzing the importance of brands in today’s world. Indeed, even though advertising is thought to be one of the most successful tools of communication mix, it can barely work for a long time with the condition of unacceptable quality or uselessness of the product.

As a result, it can be stated that one of the main criteria of brand promotion should be the underlying importance of the product for society. As one of the authors noted, “Just because it sells well doesn’t mean it’s good for the brand in the long term.” (Neumeier, 2006, p.8).

Obviously, a well-advertised and promoted space-suit will have less chances to become popular, than a toothpaste, as far as their value for the society in everyday life is different.

In our point of view, marketing communication mix is strongly related to the studying of consumers’ psychology. For instance, the promotion activities are based on the manipulation strategies, which allow influencing the buyer’s consciousness and subconsciousness in order to make them give preference to this or that brand.

Thus, successful branding demands knowledge of customers’ psychology in order to influence it properly. There are a number of ways to manipulate people, in specific – buyers. This point of view is developed by Eric Soares in one of his books. The author discusses the role of planned events in the marketing communication mix, proving that the buyers’ behavior is rather predictable.

Soares mentions such details as visual signs, audio motivators and other agents, which can subject a person to buy a certain product of a certain brand (Soares, 1991, p.178). Thus, this dissertation is going to be conducted from the point of view on branding as a range of tools for influence on consumers.

In this section, we have analyzed the main tendencies and problems in the field of branding. We studied such notions as brand management, brand strategy, communication and marketing mix, which allowed us embracing the major studies in this sphere.

As a result of the literature analysis, we have learned about the techniques for creating brand awareness, analyzed the major activities of communication mix, and proved the importance of branding for both the manufacturers and consumers.

In addition, we have noticed some gaps in the literature; for instance, the negative influence of branding is not being studied at all, and brand management techniques are not defined clearly.

Having analyzed a number of sources, we can now form more specific objectives of our study. Thus, the objectives of this dissertation are:

to analyze the theory of branding
to design a proper branding strategy for the Academy of Arts
to create brand awareness among the potential customers of the Academy

In order to achieve the mentioned objectives, a proper research methodology is to be chosen.

Identification of research methodologies is of paramount importance in dissertation writing. As it was already mentioned, our dissertation concerns the issue of branding and branding image. To be more specific, it is relevant to mention the research objectives of our study:

Thus, it is necessary for us to analyze what issues and matters are to be considered in such kind aof research. It is being widely accepted that a research on branding answers the question “How do people perceive your product, service, or personality?” (Branding research to manage perceptions, 2002).

Indeed, all the branding activities are aimed at creating a positive branding image, which will serve for making people think good of a certain brand. What is more, in some cases it does not matter what people think about this or that brand, but it is important of what brand they think at first when recollecting a range of specific products.

As it was already mentioned in this paper, the effectiveness of a product or service in reaching the target market and even others is greatly influenced by the use of various branding strategies. Thus, it is important to have a critical analysis on the matter of methodologies used in conducting research on this topic.

As one of the sources denotes, “a dissertation’s methodology consists of four parts: participants, instruments, procedures, and data analysis” (Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007). That is why, in this section we are going to consider all of the mentioned elements and choose the most appropriate out of the range of available units. Concerning the problems that are to be analyzed, we are going to address the issues of:

proper branding strategy choice
the peculiarities of the organization and its target consumers
design of the tools for our research

As to the chapter organization , we will first decide how to organize our research in a proper and efficient way and define the criteria, which will point to the right methodology. In addition, we will analyze the possible variants for the choice of a certain methodology and try to find out which approach is the most suitable for this paper. Finally, we will try to justify our choice of a certain methodology.

Choosing research type

First, it is important to decide whether our research has to be primary or secondary. In case of primary research, we need to work with new data, and gain absolutely new results. In case of secondary research conducting, we can consult the already written works, compare and analyze different sources and draw our own conclusions.

The contribution of the primary research is obvious, as it opens a new door in the field of brand studying. Therefore, we will try to express our own ideas and explore the gaps in the sphere of brand image creation. However, a primary research can be a task, which can be hard to implement.

Indeed, the sphere of branding is being studied for a century, and there is barely an opportunity to write a work with completely new ideas and views. On the contrary, secondary research is based on elaborating the available sources of different authors, among whom there are professors, journalists, and specialists in the sphere of branding.

This gives a researcher a solid ground for developing the already existing ideas and summarizing the results of the works. As far as there is a multitude of works on branding, it is apparent that for our work the secondary research is the most suitable option. Thus, this dissertation is going to be based on secondary research with some elements of primary research where it is possible.

Choosing research methodology

(Dissertation & research methodology help self-help articles for dissertation students & researchers, 2007)

Among the range of available methodological approaches, we have selected the two that can be useful for our dissertation. These two approaches are qualitative and quantitative. The first research method implies application of case studies, organizing observations, use of secondary data, conducting informal interviews etc.

The other method, quantitative one, includes content analysis, experiments conduction, surveys carrying, use of secondary data, etc. As it can be seen, the both methods offer a range of tools for the material to be collected and managed. However, our task is to define which approach is more suitable for our dissertation with its specifications. To do this, we have to analyze the two research methods more deeply.

Comparing the two approaches, we need to differentiate the situations in which either of them is used as a rule. The most explicit contrast between them is that “Quantitative research is generally better at answering the “how much/many” questions, while qualitative research is better at answering the “why” questions” (Qualitative research, 2009).

Judging from this quotation, we can see that quantitative research usually deals with analysis of a certain amount of people, information, material, etc., while qualitative research is seeking for the essence of things, trying to find the reason for different phenomena happening.

At this point it becomes clear that the choice of a certain research method has to be motivated by the stakeholders we are going to deal with. Thus, it is worth to narrow down and analyze the topic of our dissertation.

Our objective is to identify branding and creating brand image for Academy of Poetry in the Gulf region and Arab world. Working on this topic requires identifying the main stakeholders, their needs and the means by which they can get what they want.

As far as all the people that might be interested in the branding process of the Academy can be called its stakeholders, they will supposedly include the Academy’s sponsors, stuff, students, and government.

Concerning the needs of the mentioned stakeholders, it is clear that all of them are interested in the Academy’s prosperity, development, cooperation with international institutions, high level of qualification, proper image, etc. In order to gain the mentioned points, the stakeholders are probably going to invest in the Academy, become its members, and try to realize their intellectual potential.

As we can see, during the general analysis of the Academy’s stakeholders we were trying to find out why some sort of people might or might not be interested in the Academy’s development, what they expect from this institution, and why are they going to support the Academy. All these questions relate to the qualitative research method.

In contrast, there were no numbers in the analysis; neither did we try to count either the stakeholders or their contributions to the Academy. Therefore, the questions of the quantitative research methods were not used. With this simple example, it becomes clear that the qualitative research method is optimal for this kind of dissertation.

Choice justification

Having chosen one research method among the two available, we need to analyze the chosen method thoroughly, and justify our choice. As it was mentioned, qualitative research requires case studies, observations, informal reviews, and use of secondary data.

Case studies allow analyzing the current situation in the market, exchanging experiences with other brands and learning how to manage a branding process. Concerning observation, it can be done directly or indirectly, or in either participant or non-participant manner; in addition, each of the observation techniques has overt and covert approaches. Observation is monitored, and the results serve as a basis for company’s orientation.

The use of secondary data helps to get accurate official statistics. Informal reviews are also of a great importance, as they allow analyzing the true situation among the consumers and competitors. As it can be seen, all the tools are helpful for our topic.

In order to be more adequate, we decided to find out, whether the qualitative research method is often used with the particular topic. As a result of our searching, it is being recognized that academic researches, including those on the topic of branding, are strongly connected to qualitative method rather than quantitative method.

We consulted one of the sources, where it is said that “in the case of brand management research, most studies are of the case-study type (Stake, 1994), where one, or a few, successful companies’ branding strategies are described in detail” (Belk 2006, p.92). As we analyzed the qualitative research tools, we mentioned case studies as one of the key elements for this method.

Taking into consideration this fact, it can be concluded that researches on branding in most cases are realized with the help of qualitative approach. That proved once more that the qualitative approach is the optimal methodology for our dissertation.

What is more, another source argues that “qualitative research is used when more in depth or perceptual data is required, and where it is less critical to elicit generalizable results as you would in large scale surveys.” (Qualitative market research, 2000). If to follow this rule, we urgently need this research methodology to be implemented in our study, as far as our topic is rather narrow and is focused on a concrete institution.

That is why, there is no need to make a large scale survey, but it is essential to have an individual approach to every issue occurring in the studied object. Indeed, the qualitative research method is capable of the precise analysis of the branding image creation at the Academy of Poetry and its main components.

Another reason for the selection of qualitative research for our dissertation is the fact that it is an understandable research method for a student working on dissertation. This method can guarantee an accurate plan for writing the work, effective tools, and, what is of the greatest significance, simplicity of work conducting.

The qualitative research methodology allows a student opening their intellectual potential and being involved in the study, which is often exiting. What is more, this method helps students to achieve a better pace in research development and interpretations.

Indeed, as one of the authors denotes, “Qualitative research is exploratory in nature” (The qualitative debate: The qualitative – quantitative debate, 2006). As far as working on our dissertation involves a lot of exploration, the use of qualitative methodology can be justified.

Interview guide design

Our next task is developing the stages of using the chosen approach consecutively. We decided to follow the suggestion of one of the sources, which notes that it is best to “use a combination of focus groups, one-to-one interviewers with business investors and the trade as well as future scenario workshops” (Morgan, Pritchard & Pride 2002, p.60).

Thus, the tool of the qualitative research methodology, which we have chosen as the key one, is an informal interview.

While initiating steps in branding strategy, we identified the target groups. We already concluded that the stakeholders of the Academy of Poetry include its stuff, sponsors, students and other groups of people of the same interest. That is why we find it relevant to interview these people in order to familiarize ourselves with their needs, views, ideas of the further development of the Academy and its policy, etc.

Therefore, we are intended to interview individuals as well as groups of people, which can be helpful while drawing conclusions about the current situation in the field.

In addition, there can be numerous workshops conducted with the purpose of recognition, development and utilization of the potential state of affairs. The combined applications of above mentioned tools are expected to yield the most prolific results for this dissertation.

The interviews for qualitative research serve as an effective technique of providing the paper with the illustrations and conclusions. While working on the interview design, one should bear in mind the methodological grounds. For instance, contrary to the quantitative research methodology, where the strictly structured interviews are demanded, qualitative research methodology uses informal interviews.

Their advantage is that the questions are to be of a certain issue, but can change their form in accordance with the interviewed person. This feature is rather beneficial, as it suggests that the different age groups, and people of different status and occupation are given different questions, which in fact answer the same issue.

Despite the informal character of the interview, there are still some restrictions to forming questions for it. Specifically, the selection of questions for an interview is to be made after analyzing what is required and what is to be met.

In other words, it is important to define the major issues, problems, fields of interest of the company that are going to be clarified by the questions. In addition, all the questions from the range should be relevant; otherwise, the interviewed person might be confused or distracted by unimportant details.

It is important to create an interview which will make people who answer its questions feel that their point of view is crucial for the organization. Such interviews will encourage people to give sincere answers and evaluate the situation critically, and will guarantee truthful results of the interview. Another essential point is that the interview questions are to be designed prior to arranging the interview sessions.

Indeed, the spontaneous character of the interview is unacceptable, as it cannot cover all the necessary issues once it is not well prepared. That is why in this section we are going to develop the examples of questions, which can serve as a basis for our further study.

So far, we have decided that some questions need to be composed for our interview. However, it is important to decide what type of questions is most suitable in case of our dissertation. The theoretical background of the interview structure suggests that the questions can be related to a certain issue, or can be used as a method of inspiring the interviewed people to make their own ideas.

In other words, there are two types of questions; namely, divergent and convergent. The divergent questions are those which demand from an interviewed person their own opinion about the matter. These questions usually ask how, why, when, what for something is done, etc. Divergent questions are sometimes referred to as “open”, as far as they do not restrict the individual perception of a person.

In contrast, convergent questions are those which give a person an opportunity of choosing among several available variants. This type of questions is rather limited, and suggests that an interviewed person has to decide whether they have a positive or negative attitude towards a particular issue. Convergent questions are often answered with either “yes” or “no”.

Thus, when choosing the type of questions for our interview, we were motivated by the exploratory nature of our work. In fact, a dissertation about brands and brand image demands an accurate analysis of individual needs of the consumers, as they are the target point of branding itself.

That is why in our opinion in case of working with this dissertation the use of open questions will be the most suitable. Our choice can be explained by the fact that the open questions give an interviewed a chance to express all the relevant ideas he or she has regarding a certain issue.

At this point, we have analyzed the stakeholders, research methodology; we have chosen interviewing as the main tool for our research, and also we have chosen between the two available kinds of questions. Now, in order to show how the discussed theoretical basis can be applied in practice, we will try to compose some of the questions for the interview.

As it was already mentioned earlier in this paper, our dissertation is aimed at creating a positive brand image for the Academy of Poetry in the Gulf region. In order to implement a proper branding strategy for this institutions, we have to define its needs first. In fact, the needs of institution derive from the needs of its stakeholders.

So in general our task is to ask different groups of people, involved in the Academy of Poetry, what is their vision of the institution, what expectations they have about its work, and what changes they would like to implement in the Academy’s policy. However, as far as the informal character of our interview gives us an opportunity to use various forms of questions, we need to use this feature.

Having a need for working with different age groups, we can make several variants of one question related to the same issue. The implementation of this strategy will be later illustrated by some questions. One more point that has to be taken into consideration is the sequence of questions. Indeed, one of the most prominent questions is “how to organize a range of different questions in a way that would seem logical and consecutive?”.

The easiest solution for this problem is a deductive organization of the questions. In other words, we suppose that it would be rational to put the general questions first, and then consecutively complete them with questions about some specific notions, which have to be followed by the questions about details. In this way, there will be an opportunity to build up a “hierarchy” of questions, which will not confuse the interviewed.

Here we present a sample informal interview for the stakeholders of the Academy of Poetry:

What comes to your mind when you think of the Academy of Poetry?/What essence do you think is of the Academy of Poetry?
To what extent do you treat the Academy of Poetry to be a successful institution?/In a percentage proportion, how much per cent would you give to the advantages of the Academy’s activity, and how much to its failures?
Among the other institutions of this type, which ones would you prefeto the Academy of Poetry?/In the hierarchical list of the institutions of this type, on what place would you put the Academy of Poetry?
What are the main fields of the Academy’s work?/What issues do you think are the most important in the work of the Academy of Poetry?

As we can see from the given example, the questions in the interview may not necessarily be of a standard structure; the level of formality and the approach to questioning depends on the concrete type of stakeholder.

For instance, the second question, part one, can be given to a sponsor, as it demands abstract thinking and critical evaluation. The second part of the question can be given to a student, as it is easier for them to express their opinion in percentage, even if they do not have any preparation for the interview.

All in all, in this chapter we analyzed the research methodology for our dissertation. We have chosen the secondary research as a basis for our study; we also have compared the quantitative and qualitative research methods and chosen the latter as the basic method for our work.

We also concluded that interviewing is an effective tool for developing a proper branding strategy for the Academy of Poetry. Now, when all the previous points are discussed, it is high time for us to plan the dissertation’s structure. With this purpose, we will devote the next chapter to providing an outline for this paper.

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IvyPanda. (2024, February 9). Branding and Brand Image. https://ivypanda.com/essays/branding-and-brand-image-dissertation/

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read: Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read : Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read: How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgments
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: This should be completed in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Dissertation Topics in Marketing

Updated on
May 8, 2023

As a Marketing graduate, you are expected to submit a Dissertation as a part of your degree or PhD programme. Your Marketing Dissertation topic can connect to various areas including, branding, link marketing, wire/automated marketing, retailing principles, or any alternative field of marketing. Often, students have difficulty finding the correct dissertation topic for their Marketing course. Hence, to encourage you to get established with topic suggestions, we have acquired a list of the recent arguments you can use to create your Marketing Dissertation. Keep reading this blog to know more!

This Blog Includes:

Dissertation topics for marketing, topics for mba marketing, b2b marketing topics , topics on digital marketing, relationship marketing dissertation topics, branding dissertation topics, direct marketing dissertation topics, cultural and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps of (price, product, promotion, place) of marketing mix, consumer psychology and marketing dissertation topics, social media marketing dissertation topics, ethics in marketing dissertation topics , explore the well-crafted marketing dissertation topics , present the perfectly written dissertation on marketing.

What are the incentives and intentions behind support programs for corporations to engage consumers in the long series?
To what degree does Caffe Nero’s app foster consumer allegiance?
How and why can communication marketing be employed to entice new clients through social elements?
How does production variety influence policy patriotism among high and low-contact producers?
Can leisure goods merchants avoid obstacles by replacing bolt-in clients with a different set of benefits and products?
How do entrepreneurs grapple with polygamous behaviour among users?
Computerised communication economics in the age of COVID-19: Analysing the magnitude of personalisation and customisation.
Growing policy support through long-value distribution management–an event study of UK health brands.
What are the challenges for Tesco’s support card system in now’s cutthroat factory environment?
An investigation of the relationship between observed risk and brand investment: A correlation of department store retailers in the UK .
How does modernisation impact customer brand resonance? A process study of reception brands who were forced to innovate due to COVID-19.
Do purchasers really figure out a company’s brand benefits? The process of Starbucks vs McDonald’s.

Students of the MBA Marketing course can refer to the following list of marketing dissertation topics.

Involving communal systems when seeking different markets and developing the market interest.
Systems companies use acting on customer boycotts.
The job of joint buy in a poor industry.
Are modernisations useful in building up the number of clients?
The relationship between the geographic position and the nature of a system.
The benefits groups get from the customisation of their works.
Mobile commerce: its powers and shortcomings.
The change in prices on offline and wire markets of properties.
How serious is the job of branding in the progress of a business?
Are there proper limitations in brand selling plans?
What are the key features of Internet commerce?

Also Read: Dissertation Topic in Finance

Here are some dissertation topics for B2B marketing.

Altering the Marketing Management. What are the new models, functions, processes, and techniques?
Making the Idea Organisation: How to use expected control to set up brand advantage, develop leads, and interest clients.
Getting to Love the Data Burst. Carrying out the potential of analytics for increased planning, margin control, and outcome.
Drawing up for the B2B Social Buyer. Establishing the appropriate commerce difference between conventional customs and the new civil user.
Sales Channel Enablement. Increasing the impact from your portfolio of enablement movements across direct and ancillary demand channels.
Next Generation Account-Paltry Commerce. Developing the model, mix, and workforce across the full businesses and distribution cycle.

Given below is a list of Digital Marketing dissertation topics.

How does the value of things that affect wire trade differ corresponding to the amount type in the works trade in the UK?
Do consumers react negatively to low and high-term actions in an aggressive networked status? The process of wire record deals.
In what respects do available wire conversation areas affect users’ return to direct selling promotions in civil form sets?
Evaluating the power of vision brands’ direct selling via YouTube.
How does the telemarketers’ community (tone) affect consumer feedback in a more diversified global business situation?
Do users learn how to care for themselves from dishonest direct selling ploys employed by civil forms advertising firms?

Also Read: How to Write Acknowledgement for Dissertation?

Relationship Marketing is a marketing tactic to build long-term relationships with customers. This strategy allows companies to acquire customers, while also maintaining customer loyalty that further results in repeated customs for the respective company. In the modern business world today, Relationship Marketing can be a great base for your marketing dissertation as it provides you with a diverse range of dissertation topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Analyzing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success.
The role of information technology in revolutionizing marketers’ approach towards manipulative advertisement.
Customer loyalty – Behaviour or attitude? A mixed-method analysis.
The relationship marketing strategies of Nike: A critical analysis.

In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand’s products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and more. Listed below are some Branding Dissertation Topics to begin with:

How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as a result of COVID-19.
Do consumers really understand a company’s brand values: Starbucks vs McDonald’s.
A case study: Using digital methods to increase brand salience.
Using social media marketing to attract customers to brands of small companies.
The consequences of Unethical behaviour on the brand image: The cases of Shell, Nike and Starbucks.

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As technology is evolving, the concept of Direct Marketing is a boon for companies as it allows companies to connect with customers directly through advertising services such as emails, online adverts, flyers, database marketing, promotional letters, newspapers, outdoor advertising, phone text messaging, magazine adverts, coupons, phone calls, postcards, and websites. Direct Marketing allows companies to understand a customer’s specific needs to provide them with the most relevant products and services. Listed below are some topics for Direct Marketing Dissertation:

In what ways do free online chat rooms influence consumers’ responses to direct sales promotions in social media environments?
The effectiveness of beauty brands’ direct marketing via YouTube: Analysis
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Using social media to reduce the cost of direct marketing
Brand Loyalty And Customer Satisfaction In Online Retailing Company: A Case Study On Amazon

As businesses are expanding throughout the globe, Culture plays an important role in the interaction of marketers with customers. Culture has a great impact on international marketing due to the increase of globalisation in the business world. Companies are required to gain in-depth knowledge of the local culture before offering a product to them as effective communication is a major factor that contributes to customers buying the products. Listed below are some topics for your reference in the Cultural and Marketing Dissertation:

Native advertising: Exploring its effectiveness in the UK, China, and the US.
The effect of culture on marketing communications: The case of Coca-Cola in India
How do supermarket chains overcome language differences in Switzerland?
Effects of social media on organisational culture in the UK’s fashion industry.
How does language impact brand identity? The case of Coca-Cola in the People’s Republic of China.

Online Marketing is an essential part of Marketing as it allows companies to build relationships with customers and spread awareness about the brand through digital marketing such as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing. Unlike the traditional way of marketing that included print, billboard, television and radio advertisements, Online Marketing is a lot more affordable and effective. A dissertation on Online Marketing can definitely provide you with a wide range of topics. Listed below are some of the topics for a dissertation on Online Marketing:

The case of Apple: How can firms customise their products?
The impact of digital marketing innovation on Apple’s performance
Pop-up advertisements: Hit or a miss
Celebrities and influencers: Have they changed the game of online marketing?
Analyzing customers’ psychology and its role in digital marketing.

Due to the increase in Internet browsing on mobile phones nowadays, Mobile Marketing has become an essential part of marketing communication. It aims to reach out to mobile users through different methods such as mobile-optimized ads, push notifications and mobile applications. Listed below are some topics for a Mobile Marketing Dissertation:

Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push-and-pull mobile marketing strategies?

The 4Ps of Marketing are widely used by marketers to influence consumer decision-making. Listed below are some topics you can use as a base for writing a Dissertation on Marketing Mix:

The impact of product information availability and persuasive advertising on consumer behaviour.
Advantages and disadvantages of online advertising in international marketing.
The Importance of Marketing mix on non-profit organisations.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
Case of iTunes: Can an overt international pricing strategy negatively affect the brand image?

Marketing is ultimately underpinned by customer behaviour, which may be explained in large part by studying consumer psychology. This focuses on how consumers behave at each stage of the purchasing process and why they react the way they do. Marketers can use this information to create and implement communication strategies that target specific client groups based on their psychological characteristics. Here are some ideas for marketing dissertation topics based on marketing and consumer psychology:

What drives customers to buy things from Amazon?
What are the benefits and advantages of customer internet reviews?
What impact do marketing intelligence and planning have on sports marketing?
How can businesses use Big Data to obtain a better knowledge of their customers’ psychology?
What do customers think about green marketing?
What are customers’ feelings about Burberry’s digital marketing efforts?
What were the forefathers of word-of-mouth communication? A case study in blockbuster marketing.
How does gender influence information processing among luxury goods consumers?

Facebook, Instagram, LinkedIn and Twitter are widely used mediums for reaching out to customers online. Social media has become an essential part of both local and international companies. Some topics for Social Media Dissertation are:

A content analysis of Food brands Instagram posts.
The impact of social media marketing on brand loyalty.
Instagram, influencer marking and trust – a critical analysis.
Partnering with YouTube content creators and influences – An effective marketing strategy for brands.
Implications for marketing managers: limitations of social media marketing.

Ethics in Marketing is the implication of standards of fairness, or moral rights and wrongs, to marketing decision-making, behaviour, and practice in the firm. Using unethical marketing practices may put a company’s viability at risk and cost its reputation which might have taken years to build. From ethical business practices to Corporate Social Responsibility (CSR), several research options are available for a marketing dissertation. Some topics to begin with a dissertation on Ethics in Marketing are as listed:

How have spam laws improved marketing ethics online?
What impact does published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer
The influence of local culture on business ethics of immigrants- A case study of the UK
Vegan vs cruelty-free: the politics of labelling and why it matters
What factors distinguish a consumer’s choice of most and least socially responsible firms?
Exploring how organizations use corporate social responsibility (CSR) to reinforce brand equity

Marketing is a process through which companies be they Local or International use to create and build brand awareness, and customer relations, and for increasing business profits. Marketing is a great field for research as it provides you with a large number of research topics and sources. Listed below are some Marketing Dissertation Topics to start from niche:

Analysis and determination of consumer buying behaviour for Coca-Cola
Critical research on how AI will help make better marketing decisions
Brand advertising and political campaigns: a possible interwoven impact?
Analysis of how brands exploit impulsive buying
Marketing budgets included by BREXIT
The effect of COVID-19 on the global economy
The decline in organic reach on social media platforms
Do people appreciate being click baited into sponsored posts?
How the extraordinary content offered by intelligent chatbots can help sports teams strengthen fan loyalty

A dissertation requires a lot of independent research so it may get a bit difficult to start with. Demonstrating your ability to think critically and analytically is what you’re supposed to bring in your Marketing Dissertation. A marketing dissertation requires you to conduct extensive research and present an argumentation in a particular claim of the topic you have chosen. The very first step to presenting a perfectly written marketing dissertation is to choose a topic you’re genuinely interested in, this allows you to understand and present the arguments well. However, you should make sure that the topic chosen is capable enough of contributing to your future in career aspects. You can look for marketing topic ideas from present scenarios, academic journals and scholarly books. In the aftermath of choosing the topic, you’re supposed to develop a research question. While creating a research question you must keep in mind your ability to answer it through primary and secondary sources. Gather the necessary material for your research and prepare an outline for your Marketing Dissertation. The last and final step of presenting a perfectly written marketing dissertation is to revise, edit and proofread your dissertation and make changes if required. Revise your marketing dissertation as many times as you can until you are fully satisfied with the paper.

The best research topics in digital marketing include Artificial Intelligence, Conversational Marketing, Video Marketing, Search Engine Optimisation, Influencer marketing, Pay per Click Advertising, Visual Search, and Social Media Management and Marketing.

Some special dissertation topics in commerce are: 1) Write about the influence that advertising picks up on the performance of purchasers. 2) Address about the scholars can be trained among the mobile phone business. 3)Write about how foreign commerce can manage standardisation.

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Branding Dissertation Topics and Ideas

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Branding Dissertation Topics For College And University Students!

Branding is a sub-category of marketing that is undergoing significant growth during the pandemic. As more and more businesses are moving online, they need brand managers to maintain their digital reputation. In this case, it is best to choose a branding dissertation topic for your graduation. However, if you can’t decide on a topic, then take one from our list.

Best Branding Dissertation Idea That Is Well Structured

An idea is the first step towards topic generation. Ideation acts as a base for all your creativity. If you have a strong branding dissertation idea, then your topic generation would revolve around it. Moreover, it would serve as a barrier that would let you know when you are straying away from the main point. A dissertation idea is merely highlighting a problem in your field of research and finding relevant information on it.

The contribution of online reviews in creating a positive brand image of a physical store

The brand is a baby. It grows with time and develops a complete personality. Because of this, people can relate to a product or service. In actuality, consumers are relating to the brand image instead of the product or service. This is the power of branding that can make people feel a connection. However, do online reviews contribute to building or destroying a brand image?

The scope of the study

The aim of this topic is to address the importance of online reviews for physical stores. There are many ways to review services online. You can give a Google review or Facebook rating. However, the main question is whether online reviews affect the brand image of a physical store? Moreover, if the brand image is jeopardized, the sales would go down. Therefore, it is crucial to analyze whether there is a relationship between online reviews and physical store brand image and sales.

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List Of Branding Dissertation Topics That Grabs Attention

The branding dissertation topic you choose for your graduation must be catchy. All the requirements from your instructor set aside, an attention-grabbing topic always sells! That is why a student with enticing topics are the ones who score the highest grades. If you can’t come up with a thrilling topic, here is a list of spectacular topics for you.

Custom Branding Dissertation Topics Exceptionally Designed For You

A customized topic is designed exclusively for the buyer. Our approach in handling custom branding dissertation topics is to follow your requirements. With our custom package, you will get an exceptional topic, justification, research objectives, and scope of the study. So what are you waiting for? The best time to order our services is now!

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A brand is like a baby that grows with time. It is an artificial human that has personality and preferences. A brand has its own set of colors and voices. Organizations build brands to help their target audience build a connection and relate to the product or service.

What is the difference between a marketing dissertation topic and a branding dissertation topic?

Since branding is a part of marketing, students can’t differentiate between them. However, it is crucial to understand that branding is a subset of marketing. So, a branding dissertation topic would cater to the techniques and strategies involved in creating a brand image.

What is the best approach to choosing a branding dissertation topic?

A branding dissertation topic should be enticing. It should be creative and address the issues that exist within the market. A brand topic can also be an analysis of different branding techniques used in the top organization of your country.

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Home » Blog » Dissertation » Topics » Marketing » Branding » Branding Dissertation Topics List (30 Examples) For Academic Research

Branding Dissertation Topics List (30 Examples) For Academic Research

Mark Nov 5, 2019 Jun 5, 2020 Branding , Marketing No Comments

In the field of business, branding dissertation topics are based on the concept and area of branding. Branding is a process of developing an innovative and unique name for the product in the mind of consumers. The project topics on branding reflect the vast area of branding and its importance in the field of marketing and business. The research topics in the branding field are presented below and our writers can provide a quality dissertation on the selected branding dissertation topic.

A list Of branding dissertaton topics

Branding techniques and approaches in the era of sustainability.

Role of branding in attracting and influencing consumer purchasing decisions.

B2B branding strategies in the developing markets.

Building brand reputation in the digital age.

Impact of branding management on the business performance.

A systematic literature review on place marketing and place branding.

To evaluate the impact of nostalgia marketing towards brand management and advertising engagement.

Relating Instagram and brand management in the case of fast food business.

The brand meaning co-creation process on Facebook and Twitter.

Importance of social networking on the brand building and development.

Conceptualising, measuring and managing the customer-based brand equity in the context of food businesses.

Strategic brand management to achieve profitability and a competitive advantage.

Manging the process of customer brand engagement by utilising innovative ideas.

Role of brand identity development and the role of marketing communications.

Impact of personality on brand selection and satisfaction.

Consumers and brands across the globe: cultural perspectives.

Creating and promoting the meaning of brands on social networking sites.

Strategic management of branding to influence the perceptions and beliefs of consumers.

Strategic advantage of advertising on social media to manage the brands and its success.

Developing a purposeful brand as a driver of consumer preference.

The interactive context in the process of customer brand engagement.

Examining the cultural meaning of brands.

Relationship between brands, emotions, and self.

History of brands and the evolution of branding.

Experiential brand meaning and the internal brand co-creation.

Destination branding and the review of city branding.

Relationship between brand and marketing mix.

Emerging concept of brand alliances in the social media context.

Semantic analysis and the evolution towards participative branding.

A study of evolution of nature and narration of brands.

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Dissertations / Theses on the topic 'Brand/branding'

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Klemets, Emelie, Azra Blazevic, and Agevall Anna Svensson. "Internal Branding : Understanding Brand Values." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19242.

Mouton, Estelle. "The effect of internal brand management on brand commitment and brand trust." University of the Western Cape, 2018. http://hdl.handle.net/11394/6690.

Ojala, Aleksi, and Edward Taifa Defuro. "Private Entrepreneur Personal Branding : Brand Creation and Customer Brand Engagement." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471.

Rickardsson, Henrik, Henrik Stierna, and Fredrik Stark. "Invisible Branding : Creating brand value from invisibility." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-312.

Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic.

Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry.

Method: To help fulfill the purpose a qualitative approach has been used. Personal interview with the CEO of Stargate Brand Group, telephone interviews with 20 fashion retailers combined with focus groups consisting of potential underwear buyers. The authors believe this approach helped to understand customer behaviour, branding techniques and how to create a brand value from an invisible branded product.

Result: The most important elements in order to create brand value for an invisible brand are quality and perceived quality. To become a successful underwear brand, since that is the invisible brand that the authors choose to focus upon, quality must be highly emphasized, and offering a high quality product is one way of creating brand value to customers.

The overall understanding of invisible products and brands is that they are bought primarily to fulfill the customer’s need of feeling comfortable and leverage upon people’s desire of well-being. An invisible brand cannot leverage upon its user to the same extent as other products, since it is not shown to the public.

Andreou, Philokypros T. "Brand relationships : a new appoach to branding." Thesis, University of Southampton, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.294989.

Khan, Muhammad Ghayour, and Omar Khan. "Corporate Identity, Corporate Branding and Brand Image." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-57516.

Afandiyeva, Jamila. "Place brand building in Baku : Place branding." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37268.

Ejnar, Frida, and Maria Sahlberg. "Branding at the Ice Cream Factory : A Case Study of the Branding Strategy at SIA Glass." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202589.

Levitskaya, Daria. "International Branding Strategies : In Swedish and Russian Fashion Companies." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-31734.

Choi, Yong Chul. "Asian multinational Companies’ Co-Branding as Brand Strategies." Thesis, Halmstad University, School of Business and Engineering (SET), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2662.

Asian companies have turned to be multinationals. Many factors could be the reasons of this phenomenon, these days, cooperation strategies, especially, co-branding is an issue. Therefore, this study pursues to study which contexts Asian companies face and how Asian firms use co-branding. This study will study three cases: LG-PRADA, Sony-Ericsson, and Lenovo-IBM of co-branding. This research will analyze each case company’s portfolio with regional matrix and study how company use co-branding with co-branding typology. After reading this paper, readers can have an integrative view over Asian companies’ contexts and its co-branding strategy as its growth strategies.

Gudmundsson, Oskar, and Joel Leteus. "Challenging coopetitive branding alliances : a study on how coopetitive branding affects consumers’ brand image." Thesis, Högskolan Kristianstad, Avdelningen för ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-18248.

Eriksson, Gabriella, and Sofia Rudell. "Branding Sri Lanka : A case study." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28605.

Wattanasit, Tritarn, and Pimolbun Panglad. "Branding as a tool within internationalization." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10102.

Nowadays global market is quite attractive for high competition environment. First is to reduce risks and uncertainties of the business in their home countries. Second is to exploit the growing global market for goods and services which can lead to economies of scale and the increasing of market share. In order to be visible in global market, brands can be used to play an important role. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. Furthermore, brands communicate tangible and intangible advantages and are attractive to a range of feeling. In order to make decisions for brand strategy, branding plays an important role. Critical advantage of branding is for product identification, and it is also the key element for marketers to differentiate a product from its rivals. However, branding provides many benefits apart from identification and differentiation of products

Ritz, Hayley Lynn. "CREATING SUSTAINABILITY THROUGH CORPORATE BRANDING." Master's thesis, University of Central Florida, 2007. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/2112.

Dahlin, Carl Johan, and Eleonor Andersson. "Co-‐branding i modevärlden -‐ En studie i hur co-‐branding påverkar ett modeföretags brand equity." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-17422.

Li, Kaer, and Xinyi Wang. "HOW DOES CO-BRANDING INFLUENCE BRAND IMAGE : A qualitative research on Supreme’s brand image from consumers’ perspectives." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387949.

Serhanoglu, Suleyman, and Caroline Bozkurt. "Branding Technical Services : a case study on SWECO's brand." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-969.

Den ekonomiska strukturen har under de sista decennierna genomgått en stor förändring. Service sektorn har vuxit till att bli en drivande kraft i de utvecklade länderna. Därför är konceptet med tjänstemarknadsföring relativt nytt. Fastän fler och fler tjänsteföretag är numera medvetna om hur viktigt det är att marknadsföra sitt företag och dess varumärke, finns det fortfarande många tekniska tjänsteföretag som inte har tillämpat konceptet. Det svenska konsultföretaget SWECO, som kommer att användas som fallstudie i uppsatsen, är en av dem.

Syftet med denna uppsats är att undersöka hur viktigt det är för tekniska tjänsteföretag att marknadsföra sitt varumärke och hur de kan förbättra sin image samt sitt varumärke.

Undersökningen har tillämpats med hjälp av elektroniska enkäter. Som ytterligare förstärkning, har tre teorier använts som analysverktyg.

Studien visar att SWECO är ett relativt okänt företag. Trots att företaget agerar på ett internationellt plan, så har det inte utvecklat en marknadsföringsstrategi. De slutsatser som kunde dras demonstrerar att ett starkt varumärke för tekniska tjänsteföretag är väldigt viktigt eftersom de 7 p:na för tjänster anses vara otillräckliga som marknadsföringsmedel. Den högt upplevda kvaliteten av företagets tjänster samt deras finansiella styrka ger företaget goda förutsättningar för att marknadsföra sitt varumärke internationellt.

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.

The purpose with this essay is to examine the importance of branding for technical service firms and how they do to improve their image and brand. The research issue has been studied with the assistance of electronic surveys. As further assistance, three theoretical models has been used as instruments for the analysis.

The study shows that SWECO is a relatively unknown company. Although the company is operating in an international arena, it has not developed a marketing strategy. The conclusions attained demonstrate the importance of creating strong brands for technical service companies since the 7 P’s of services are insufficient as marketing tools. The highly perceived quality of the company’s services and their financial strength give the company good prerequisites for marketing their brand internationally.

Alsalam, Marisa. "Fashion Branding: Strategies for Individual and Collective Brand Engagement." Thesis, The University of Arizona, 2013. http://hdl.handle.net/10150/297491.

Mohammed, Serag Hannan. "Employer branding : En studie av “The Employer Brand Mix”." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19039.

Enman, Linda, and Stephanie Nielsen. "Employer branding : Vilka faktorer är avgörande vid val av arbetsgivare?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19555.

Hoivanen, Heli. "Branding a Finnish apparel brand : An interview study of Finnish retail apparel brand managers." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12833.

Pietrobon, Alberto, and Yu Dai. "Branding for Start-ups: A case Study of Spotify." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-98374.

Suleymanov, Turan, and Akraphorn Rajapunsaen. "The Internal Corporate Brand Building Process of a Swedish University : Case Study: Linköping University." Thesis, Linköpings universitet, Företagsekonomi, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-60494.

Bjur, Elin, and Dimitri Christo-Dionne. "Fortification of New Venture Branding through Brand Image and Brand Identity : An exploratory study to shed new light on branding for new venture entrepreneurs." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30628.

Kwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.

Mitsell, Maria, Annie Johansson, and Sanna Lindberg. "Branding : - A research measuring brand involvement and brand attitude and their effects on buying intention." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19086.

Mattsson, Sofie, and Karin Gustafsson. "Personal Branding : How to develop and sustain a strong personal brand." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-291.

Branding of people is a relatively new concept within the branding area. This concept has grown rapidly and its importance is increasing. Our purpose of this thesis is to describe how a strong personal brand is developed and how it is sustained. We also want to highlight what factors that determine who will succeed to develop a strong personal brand and who will not and if the associations that other people have of you can be determined by the brand owner.

We have chosen to do a qualitative method by conducting interviews with five wellknown Swedish persons that we argue have or are beginning to develop strong personal brands within different areas.

The frame of reference consists of some concepts on traditional branding and models within the personal branding area. We found that the existing literature within personal branding was not sufficient to fulfil our purpose and therefore we have created a research model. The empirical findings are applied to the research model in the analysis.

We argue that the base to develop a strong personal brand is to truly know who you are and what you stand for. When you have a clear understanding about who you are, it is important to be consistent in the messages that you communicate in order to avoid confusion among other people. To have a strong personal brand, you also need to be well-known among more people than just your family and friends.

Personal branding is to a large extent about how other people perceive you and we argue that you can to some extent affect this image by being consistent and clear about who you are and what you stand for. People cannot see your thoughts, only your actions.

All people have a personal brand but we believe that the process to develop your personal brand depends on what goals you have with it and what you want to accomplish. All people do not gain anything by having a strong personal brand but we believe that all people can use some parts of the concept in order to know who you are and what you stand for.

Schoeman, Wilhelmus Hendrikus. "Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9831.

Aronowitsch, Daniel, Viktor Hogman, and Daniel Noresson. "Hur påverkas Acers brand equity av co-branding med Ferrari?" Thesis, Uppsala University, Department of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8132.

Den senaste tiden har en mängd samarbeten, eller så kallade co-brandings, mellan olika företags varumärken vuxit fram. Avsikten är att förstärka sitt eller sina varumärken med hjälp av ett annat varumärke som är förknippat med någonting unikt. Hur bedömer man resultatet av denna co-branding? Har det egna varumärket förstärkts eller har det försvagats? För att klargöra detta resultat måste varumärkets Brand Equity mätas. Med brand equity menas det kapital som varumärket representerar. I denna kvantitativa studie består respondenterna av ett kvoturval om 50 studenter. Vi har skapat ett mätinstrument för denna fallstudie utifrån Aakers modell för brand equity och dess fyra dimensioner; brand awareness, perceived quality, differentiation samt brand loyalty. Genom att undersöka hur Acers brand equity påverkas av co-branding med Ferrari genomför vi ett första preliminärt test av vårt mätinstrument.

Resultatet av vår undersökning visar på ett tydligt samband mellan Acers brand equity och cobranding. Vårt resultat visar tydligt att alla fyra dimensioner inom Acers brand equity har påverkats i positiv riktning i och med co-branding med Ferrari. Avslutningsvis ger vi även förslag till intressanta framtida studier inom detta område.

Bergström, Karl, Jens Landgren, and Felix Müntzing. "Brand Management : A qualitative study on branding in a SME." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12376.

Purpose The purpose of this thesis is to investigate how branding is exercised in a SME and to develop a model for how SMEs can implement branding. This means that we will especially focus on aspects that are important for a SME when building and strengthening a brand.

Background When looking at the concept of brand management, the wide range of literature gives examples of corporations such as Nike, Coca-Cola, and Apple who have been successful in the field. It rarely talks about how SMEs deal with branding, if at all. Brand management in SMEs has been widely overlooked, despite that a vast majority of the companies are SMEs. There are as mentioned obstacles when working with brand management in SMEs, but the existing literature is mainly focusing on how larger organizations should implement brand management and the benefits of doing so. We argue that there is lack of existing literature on how SMEs should implement branding.

Method To fulfill the purpose, a qualitative method was chosen. The study was done within a SME, Triumf Glass, where eight people were interviewed in a semi-structured way. This was done to investigate how branding is excercised in a SME.

Conclusion The outcome of the study is a model that describes the process we believe to be necessary for a SME to go through when building and strengthening its brand. The model consists of the phases brand essence, brand reflection and brand strategy which result in brand equity.

Fahlén, Anna, and Maria Nilsson. "Co-branding - och dess påverkan på ett företags brand equity." Thesis, Linköping University, Department of Management and Economics, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-82.

Bakgrund: Många konkurrerande produkter liknar idag varandra och därför krävs ofta andra egenskaper än bra produkter för att övertala konsumenterna till köp. Ett sätt att förstärka associationskraften i ett varumärke kan vara att samarbeta med ytterligare ett varumärke. Detta kallas för co-branding och handlar om att man genom samarbete drar nytta av ett annat varumärke för att på så vis skapa fördelar som kan stärka det egna varumärket. Det tilläggsvärde som ett varumärke ger den märkta produkten betecknas av begreppet brand equity. Co- branding skulle kunna öka brand equity men det kan även innebära stora problem som skulle kunna minska brand equity.

Syfte: Syftet med denna uppsats är att definiera och beskriva begreppet ”co- branding” ur ett svenskt marknadsperspektiv. Vidare vill vi undersöka om och hur co-branding som varumärkesstrategi genom konsumenterna kan påverka ett företags brand equity.

Genomförande: Uppsatsen bygger på tre små n-studier av de co-brandade produkterna Daimglass, klädkollektionen ”Lagerfeld for H&M” och Vodafonemärkta Sony Ericssontelefoner. Primärdata har samlats in genom två stycken e- mailintervjuer med representanter på Sony Ericsson och H&M. Därtill har 90 stycken intervjuer gjorts med konsumenter.

Resultat: Vi har i vår uppsats kommit fram till en egen definition av begreppet co-branding. Vi kan även konstatera att brand equity kan påverkas på många olika sätt genom de fyra varumärkestillgångarna märkeskännedom, upplevd kvalitet, associationer till varumärket och märkeslojalitet. Slutligen har vi kunnat bidra med några goda råd riktade till de företag som står inför ett co- brandingsamarbete.

Čalić, Ena. "Nation Branding Communication : A Case Study of the Brand Singapore." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-40807.

Alamro, Ahmed Salameh. "Branding and brand preference in the mobile phone service industry." Thesis, Bangor University, 2010. https://research.bangor.ac.uk/portal/en/theses/branding-and-brand-preference-in-the-mobile-phone-service-industry(4b338b34-50cb-448a-87c5-d211d177d773).html.

Kim, Pielah. "A New Approach to Co-branding: Visual Artist and Fashion Retailer Ingredient Branding and Hedonic Brand Extension." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1436882468.

Hasan, Md Kamrul, and Rabia Khan. "Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh." Thesis, Högskolan i Skövde, Institutionen för teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-5334.

Roswinanto, Widyarso. "Belief Transfers in Co-branding and Brand Extension and the Roles of Perceptual Fit." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc801896/.

Hasanspahic, Maida, Linn Sandström, and Linnéa Eriksson. "Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

Míchková, Lucie. "Employer branding v lokální pobočce globální společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359146.

Moilanen, Teemu. "Network brand management : study of competencies of place branding ski destinations /." Helsinki : Helsinki School of Economics, 2008. http://www.gbv.de/dms/zbw/561191824.pdf.

bahaduri, shazia, and ronahi yesilgul. "Human branding within influencer marketing : isabella löwengrip as a human brand." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-77851.

Dreyer, Adriana. "Tourist perceptions of the Klein Karoo National Arts Festival's corporate brand / A. Dreyer." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4352.

Bilgili, Oğuzhan, and Dilara Fulya Egesoy. "Building Brand Equity in B2B Service Industry : Examination of the Servbrand Framework in Logistics Industry." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-84540.

Krochta, Carrie Ann. "Layers of Branding: City and Arts Organization Branding in Columbus, Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1345471017.

He, Ping. "Chinese brands and branding strategies." Thesis, University of Hertfordshire, 2012. http://hdl.handle.net/2299/9040.

Scott-Kolarova, Elizabeth. "Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/5500.

Larsson, Jenny, and Maria Törnqvist. "Online Brand Perception : Functionality and Representationality in the Printer Manufacturing Industry." Thesis, Jönköping University, Jönköping International Business School, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-217.

Background and problem: As Internet usage has become increasingly common and important in our society it is crucial for companies to acknowledge the impact of online branding. As differences between products are decreasing it is no longer sufficient to compete solely on price or quality. Thus the importance of brands and branding is increasing. Even though branding is a heavily research topic, almost all research has been performed with consumer markets in mind, more or less ignoring industrial markets. This is done in spite of most markets being predominated by industrial firms.

Purpose: The purpose of this thesis is to investigate how printer manufac-turers’ online brand messages can be perceived regarding functional benefits and representational satisfaction, and how this may affect the examined brands.

Method: To fulfil our purpose we chose to conduct a qualitative method, since this would provide us with in-depth answers. To structure our study we created a questionnaire to use as an analysical tool for our examination of the selected companies.

Conclusions: The conclusions drawn from this study are that printer manufacturers mainly emphasise the functional factors of their products to a large extent. Further, almost all brands of our sample can be perceived to be augmented ones. Of the few companies with highly developed brands, those with separate web sites for business and consumer buyers were in majority. Finally, since most printer manufacturers stress functionality the added-value of their brands is not as sustainable as it could be.

Berende, Bart, and Fabian Kredig. "What’s in a Name? : A study on the success factors of brand naming in China." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18264.

MEHTA, RUCHI J. "BRANDED ENVIRONMENTS: THE DESIGN APPROACHES." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299.

Brizay, Stephany. "Creation of a Team Brand with Individual Athletes on Social Media: An Exploratory Case Study of the FAB_IV." Thesis, Université d'Ottawa / University of Ottawa, 2018. http://hdl.handle.net/10393/37704.

Buddle, Richard. "The dyadic brand : a systematic enquiry to explore the confusion embedded in brand literature, and to inform the development of a simpler brand model that clarifies the roles of the consumer and custodian /." full text via ADT, 2007. http://erl.canberra.edu.au/public/adt-AUC20080829.120412/index.html.

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Cannot Find Any Exciting Branding Dissertation Topics?

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Branding Dissertation Topics

Branding is a major part of marketing courses and a rather challenging one. Many students even get stuck with the assignments before writing a single word. This is because they struggle to find a branding dissertation topic that is attractive yet trending. Finding a good branding dissertation topic is essential because it gives you the direction of the paper. However, if you have trouble generating a good branding dissertation topic yourself, you can always rely on MyAssignmenthelp.com for help. MyAssignmenthelp.com is a leading academic website that specialises in writing top-notch branding dissertations.

How To Find A Topic For A Branding Dissertation?

Students need to remember a few things to decide their ideal branding dissertation topic. First, students need to determine the requirements specified by the professors and the broad field of research they want to conduct. After finalising that, students can research for content availability and decide the type of research they want. Finally, check with the professors to find out if it’s plausible and approve the topic. Alternatively, students can consult MyAssignmenthelp.com experts to find the best branding dissertation topic for them.

What Are The Best Branding Dissertation Topics?

Dissertation topics are important since they guide the students in writing their papers. Finding the best branding dissertation topic for your branding dissertations can be a hassle. If you are running out of ideas, you can check these topics in the below-mentioned categories: –

Functional Branding:

The role and functions of Influencer Marketing in promoting sales
The psychology of customers, its assessment, and the function it has in the field of digital marketing
What are the influence of leadership style and team process in terms of innovation and performance in functionally heterogeneous teams?
Define the functions and relationships among the strategic orientations, international diversification, performance of organisations and cultural intelligence
Is there a need for corporations to emphasise corporate diplomacy to enhance negotiation skills for executives functioning in a volatile business environment?
Compared to the individual charismatic form of leadership, does organisational leadership offer leadership functions to an organizationally beneficial degree?
10 Importance of functional brand strategy
The elements of functional branding in an SME
Functional branding vs Symbolic branding
The qualities and perceived value of functional branding in a corporate environment

Visual Branding:

The elements of the visual branding
The 10 essentials of the visual branding
Explain in detail the 4 components of the visual branding
How many visual branding elements are there, and how do they affect the customer’s mind?
How to create a strong visual brand – A detailed insight
How to captivate your audience with visual branding
Creating visual identity: How to use the key visual branding elements like a pro?
Logo vs Fonts: Which elements are more crucial in visual branding?
Disadvantages of using too flashy imagery in visual branding
Ranking the different types of the visual branding
Role of fonts in visual branding

Symbolic Branding:

Brand Symbol – how to choose one
Importance of brand symbolism
Symbolic brands vs Functional brands
How brand symbols can help a business grow
Effect of brand symbols on customer minds
4 Elements to create a strong brand
8 types of branding and how they are used in creating brand
Branding ideas – How to generate the best ideas in a corporate
De-branding and the decline of symbolic branding
Symbolic branding and the 12 brand archetypes
Importance of timing while creating brand symbols

Brand Positioning:

7 brand positioning strategies
Purpose of writing brand positioning statements
Value proposition vs Brand positioning
Core elements of strategic brand positioning
How brand positioning changes according to the target audience?
Co-relation between Brand promise and Brand positioning
Role of vision boards to create brand positioning strategies
How brand positioning helps businesses to differentiate from others
Brand positioning and brand values – The underlying relationship
Brand positioning and how it affects customer perception?
Relation between brand positioning and inflation

Benefits Of Branding

Branding – why it matters the most?
Advantages of a strong branding campaign
Disadvantages of over-branding a product
5 types of branding – Explaining the branding elements
Can a company have too many brands? – Effects of having multiple brands
A 10-step brand development strategy that every small business can apply
Creating a brand – 20 questions to consider
Benefits of creating a niche brand
Benefits of creating a brand for the masses
Benefits of hiring ad agencies for creating brand campaigns
How managers decide the budget to get optimum benefits from branding

Individual Branding

Individual branding vs family branding
Differences between individual branding and umbrella branding
Advantages of individual branding strategies
Individual branding – All you need to know
Individual branding strategies – The dark side of it
5As of individual branding
10 golden rules of personal branding
Individual branding tips to boost business
Why and how choosing a theme is crucial for personal branding
4 pillars of individual branding

Brand Extension Branding

Brand extension – definition, how it works, and examples
Role of brand extension in marketing
Causes of brand extension in big companies
Effects of brand extension on boosting brand image
Pros and cons of brand extension
The most successful brand extension strategies in the corporate world
Brand extension is ideal for stable companies – explain
Comparative analysis of the five extension strategies
Importance of ad campaigns in a new brand extension strategy
10 most infamous debacles during the brand extension campaign

Attitude Branding

Attitude Branding and its importance in marketing
How does the attitude of a brand change?
How can companies improve brand attitude?
What causes customers to incline or move away from products?
Key features of brand attitude
10 Brand strategy examples and what do we learn from them?
Brand attitude and its role in deciding the success of the brand
Key elements to identify brand attitude?
How 7 components of branding strategy affect brand attitude?
How do the 4Cs of branding affect brand attitude?

What Is A Brand Dissertation?

A brand dissertation is a literary work to help you get detailed knowledge about different types of branding and how they affect an organisation’s profitability.

How Do I Write A Dissertation For The Brand?

Explain why you choose the topic
Ask a couple of research questions
Identify the best methodologies using sample size and data.
Write the dissertation. Take the help of samples if needed.

What Is The Best Topic For Brand Research?

There are many trending topics on brand research. According to the surveys, the most popular essay topic on branding is “Social Media Marketing: The end user’s attention and factors affecting the popularity of brand posts.”

What Is The Best Thesis Title For A Brand?

There are no specific titles that are ideal for any brand thesis. Instead, you need to understand the thesis questions and audience needs and make up a title accordingly.

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Branding refers to the process of establishing a distinct identity for an entity. Branding is crucial for business growth. It connects businesses with consumers through the virtual space. Research in branding has become essential to know its significance. Thus, students must look for fascinating branding dissertation topics for their dissertation modules.

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List of Latest Branding Thesis Topics For 2024

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Engaging in research on branding project topics is crucial as it provides a deeper understanding of consumer behaviour, market trends, and effective brand strategies. Project topics on branding allow researchers to explore innovative approaches, analyze successful case studies, and contribute innovations to the diverse field of branding. Research in branding is essential for businesses aiming to build strong brand identities, connect with their target audience, and stay competitive in ever-evolving markets.

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70+ Dissertation Topics in Marketing 2024

Princi Rai ,

Mar 4, 2024

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Dissertation topics in marketing include crucial topics such as marketing ethics, advertisement and branding techniques on various social media platforms and e-commerce platforms and sustainability of brand value.

70+ Dissertation Topics in Marketing 2024

Dissertation topics in marketing include a wide variety of topics on branding and advertising, consumer behaviour, social media marketing, international marketing, marketing ethics, marketing strategy, and product development dissertation topics.

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Top 10 general marketing dissertation topics , top 10 branding and advertising dissertation topics, top 10 consumer behaviour dissertation topics.

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Branding or brand management is a part of your Master’s or Ph.D. in Marketing. Although branding is a subcategory subject of Marketing, it is very crucial for your learning curve. The topic for a brand dissertation is restricted to the rules of brand management.

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PDF Brand Management Capability and Brand Performance
This dissertation explored the direct effects among various components of brand. management capability (organizational culture, resources, and processes) and brand performance. Some researchers hold that the organizational culture leads to the development of resources, which. then lead to the development of processes.
Branding Dissertation Topics & Thesis Ideas
Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper. A comparison between brand equity and perceived risk. The positive and negative facets of a brand's marketability. A study of advertising's results during a recession.
PDF Branding in Social Media and the Impact of Social Media on ...
Branding and marketing are under an ongoing change because of new media chan-nels: internet and social media. Strategies of marketing and branding are changing when communication is becoming multi-directional and more consumer oriented.
79 Best Branding Dissertation Topics
Here is the best list of Branding dissertation topics and brand management topics for master's and undergraduate students. Go through the list of branding dissertation topics and select anyone for your dissertation writing. The Impact of Visual Branding Elements on Consumer Perception: Explore how visual branding elements, such as logos ...
Branding and Brand Image
Identification of research methodologies is of paramount importance in dissertation writing. As it was already mentioned, our dissertation concerns the issue of branding and branding image. To be more specific, it is relevant to mention the research objectives of our study: to analyze the theory of branding.
Marketing Dissertation Topics
Branding Dissertation Topics. Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.
Dissertation Topics in Marketing: Digital, MBA, Branding, B2B
Branding Dissertation Topics. In simple terms, a Brand is who you are while marketing is how you choose to build awareness about the brand. Basically, promoting a brand's products and the services provided as a whole. Branding refers to the analysis of how businesses can use their brands to achieve a competitive advantage, through building ...
(PDF) The Power of Visual Branding: the impact of visual branding on
associated with the brand is a form of visual branding" (Gunelius, 2012). Typography is "the art or skill of designing communication by means of the printed word" (Childers & Jass, 2002).
Best Branding Dissertation Topics and Ideas
A dissertation idea is merely highlighting a problem in your field of research and finding relevant information on it. The contribution of online reviews in creating a positive brand image of a physical store. The brand is a baby. It grows with time and develops a complete personality. Because of this, people can relate to a product or service.
PDF Branding in the New World: How Accessible Information, Social Media
and behaviors? This dissertation attempts to answer these questions in three essays by investigating some paradoxical effects of luxury consumption, social comparison, and brand secrecy in the new world on consumers symbolic consumption and behavior. The first essay highlights a tension between consumers' desire for an aspirational lifestyle
Branding Dissertations
Dissertations on Branding. Branding is widely thought of as simply designing a logo or symbol used to identify a company but is a much broader practice that aims to give meaning to a company and its products or services through researching and developing recognizable features, behaviours and practices that shape the way consumers see them.
Branding Dissertation Topics List (30 Examples) For Academic Research
A list Of branding dissertaton topics. Branding techniques and approaches in the era of sustainability. Role of branding in attracting and influencing consumer purchasing decisions. B2B branding strategies in the developing markets. Building brand reputation in the digital age. Impact of branding management on the business performance.
Dissertations / Theses: 'Brand/branding'
Consult the top 50 dissertations / theses for your research on the topic 'Brand/branding.'. Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver ...
Branding Strategies of Service Small and Medium-Sized Enterprise Owners
This Dissertation is brought to you for free and open access by the Walden Dissertations and Doctoral Studies Collection at ScholarWorks. It has been accepted for inclusion in Walden Dissertations and Doctoral Studies by an authorized administrator of ScholarWorks. For more information, please [email protected].
100+ Branding Dissertation Topics Ideas for Students
Self-branding and the role of social media for new-age entrepreneurs. Effects of risk on brand equity - A survey of popular European chains. Apple Inc - a case of retaining brand value through innovation. Semiotics and branding - Break down of logos and fonts of major retail brands.
PDF AMAZON, E-COMMERCE, AND THE NEW BRAND WORLD
positive, increasing brand awareness and accessibility, but there is an extremely negative influence as well; brand dilution. Amazon's homogenization of the market via its business model devalues the very brands that drive traffic to its website. This negative influence of Amazon's platform does not only impact brands, but also Amazon's ...
Fascinating Branding Dissertation Topics
Research in branding has become essential to know its significance. Thus, students must look for fascinating branding dissertation topics for their dissertation modules. Find Out the Full List of Fashion Dissertation Examples. Premier Dissertations has prepared an up-to-date list of various exciting dissertation topics in branding for 2024.
Marketing Theses and Dissertations
Theses/Dissertations from 2017. Hate is a Strong Word: The Influence of Hate-Acknowledging Advertising on Brand Outcomes, Lisa Monahan. The Effects of Loneliness on Consumers' Digital Engagement with Social Media Ads, Yu Qin. Product Shadows and Ad Evaluations, Nazuk Sharma.
70+ Dissertation Topics in Marketing 2024
Top 10 Branding and Advertising Dissertation Topics. In this category, all the techniques associated with binding audience engagement and creating brand awareness are included. Dissertation topics in marketing associated with branding and advertising are listed below: Storytelling's Place in Brand Development; Customer Views on Authenticity in ...
Branding Dissertation Topics
Branding or brand management is a part of your Master's or Ph.D. in Marketing. Although branding is a subcategory subject of Marketing, it is very crucial for your learning curve. The topic for a brand dissertation is restricted to the rules of brand management. Generating branding dissertation ideas for a fantastic paper can be complicated.
PDF An Analytical Model of the Determinants and Outcomes of Nation Branding
nation branding. To fill this gap, this dissertation attempts to identify the relevant factors underlying the deployment of nation branding, and to develop models to assess the association among these factors. . Doctor of Philosophy (Marketing), December 2009, 109 pp., 16 tables, 3 figures, references, 173 titles.
PDF Employer Branding as a competitive advantage in attracting, recruiting
Employer Branding as a competitive advantage in attracting, recruiting, and retaining high quality employees Ioannis Mousios SCHOOL OF ECONOMICS, BUSINESS ADMINISTRATION & LEGAL STUDIES ... This dissertation was written as part of the MSc in Management at the International Hellenic University.
Branding Dissertation Examples
Branding Dissertation Examples For Free Download Wine Marketing. Wine Marketing 1.0 Introduction 1.1 Wine Events and Shows Events and shows are important strategies of marketing products in specific target markets. Research in this field has realized a significant growth in the recent past given the fact these marketing strategies influence the ...
Advice to faculty who are chairing their first dissertation (opinion)
Based on that question and my experience serving on more than 40 dissertation committees as both chair and committee member—and supporting over 150 doctoral students across disciplines through my training related to the dissertation process—I have been able to witness both effective and ineffective strategies for chairing dissertations.

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Marketing Dissertation Topics

2024 Marketing Dissertation Topics

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Marketing Dissertation Topics for 2023

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Topic 6: The Impact of digital marketing on businesses throughout the world

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Relationship Marketing Dissertation Topics

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Branding Dissertation Topics

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Topic 26:Branding strategies: Impact and application

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Topic 31:International brand building in the digital age: The role of digital marketing

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Direct Marketing Dissertation Topics

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Topic 35:Direct Marketing: Effects and implications

Topic 36:Do customers respond differently to direct and digital marketing?

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Marketing Across Cultures Dissertation Topics

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Online Marketing Dissertation Topics

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?