Free Advertising Essay Examples & Topics

The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

What can you write in an essay on advertisement?

In essence, your task is to compose an advertisement review. You have to analyze an ad or a few and explain how it promotes the product. Who does it appeal to? Tell about its aim and target audience. Then describe the main points and how it impacts people, providing your opinion. Write about the influence of advertising and your own impression.

To make it easier for you to decide on a topic for your advertising essay, our team has created a list of ideas for you. We also analyzed the structure of this type of academic paper and prepared some advertising essay examples.

Advertisement Essay Structure

When you’re writing a standard academic piece, your essay on advertising should be five paragraphs long. In the table below, we will analyze what you should describe and how to do so in detail.

  • Introduction: Describe the product and provide some background information about it. You should state what exactly you will analyze. Include your personal opinion in this part. Explain why the company needs a commercial for the product. Summarize the content of the ad.
  • Thesis Statement: Mention the main descriptive points that will appear in the body of your essay. There is no need to introduce your personal opinion in the thesis . Focus only on the vital aspects. Don’t write more than two sentences — preferably stick to one.
  • Body Paragraphs: Here, you should describe the target audience of the commercial in any essay on ads. Besides, in the paragraphs, write about the concept of the brand and advertised product. Provide a visual analysis of the ad: colors, lighting, actors, and props and their meaning. Then switch your focus to the pros and cons of the ad.
  • Conclusion: Try to keep it short and logical, covering the most significant points. Summarize the information about the targeted audience, the aim of the ad, and if they achieved it.

The structure above can serve as an outline for your argumentative essay on any chosen topic. But that’s not all. To write a successful essay, you need to take a few steps before writing:

  • Select a topic . Try to remember some ads that you have recently seen. Think of your reaction to them and choose the one that strikes you the most. You can also use one of the topics from this article instead.
  • Carry out research . Make a semiotic analysis of the ad. Search for the psychological techniques, values, and tricks used in the ad. Also, focus on the purpose of the advertisement.
  • Determine the audience. Your essay should be interesting to your readers. Make sure you highlight the aspects that are valuable for them. Avoid mentioning unsuitable details or using a wrong writing tone.

Don’t hurry.

Spend some time planning your essay and create an outline. Try to understand what the creator of the commercial is aiming to say. Think of the advertisement is successful or not and make your analysis simple and involving. Of course, highlight the positive and the negative aspects of the ad.

13 Advertising Essay Topics

As we mentioned above, choosing the right advertisement essay topic is a vital part of the job. In this section, we will provide a few ideas, among which you can find a suitable one for your assignment.

Try one of the following advertising topics:

  • Should alcohol advertisements be banned entirely?
  • Nike feminist commercials and their significance to women.
  • How Coca-Cola commercials became a symbol of Christmas.
  • The advantages and disadvantages of Internet ads.
  • What is wrong with shampoo ads?
  • Advertising strategies on social media.
  • The adverse effects of violence in the media.
  • How does advertising affect children?
  • The ethical side of the advertising industry.
  • Marketing strategies in the political advertisement.
  • How does advertising affect the economy?
  • What are the main media and advertisement techniques of Netflix?
  • Unethical aspects of using women objectification in ads.
  • Hybrid marketing model as a way of reducing costs for a company.

Thank you for reading this article! You can also find some useful advertising essay examples below. They will help you to see how to use all these tips.

435 Best Essay Examples on Advertising

Facebook should be banned essay (privacy invasion, social effects, etc.), facebook essay, facebook should be banned.

  • Words: 3209

McDonald’s Company: Bandwagon Technique

Advantage and disadvantage of facebook.

  • Words: 1373

Coca-Cola: Advertisement Critique

  • Words: 1930

Crest Toothpaste Advertisement’s Rhetorical Analysis

  • Words: 1201

Sexual Imagery in Advertising

  • Words: 2885

A Rhetorical Analysis: “Chevy Commercial 2014”

  • Words: 1495

Water Advertisement

Coca-cola company’s advertising effectiveness, nivea: analyzing and evaluating an advertisement, successful advertising in fashion.

  • Words: 4469

Facebook’s Negative and Positive Effects on Children

  • Words: 1207

7Up Advertisement Campaign

Pepsico inc.’s kendall jenner advertisement.

  • Words: 2212

Print and Broadcast Computer Advertisements

  • Words: 1538

Advertisements of Chanel No. 5

  • Words: 1743

“Open that Coca-Cola”. Advertisement Analysis

The nivea skin care product advertisement, the impact of social media on a brand, its image, and reputation.

  • Words: 4023

Typography in Coca-Cola’s Advertisements

  • Words: 1819

The BMW Advertisement Analysis

  • Words: 1739

Feminism in Advertisements of the 1950s and Today

  • Words: 2432

Role of Ethics in Advertising

  • Words: 1108

Advertising Analysis: Real Beauty Sketches by Dove

  • Words: 1424

Porsche 911 Commercial: Analysis of an Advertisement

  • Words: 1018

Television Commercial

  • Words: 1392

Persuasion Techniques in Dwayne Johnson’s “Got Milk?” Advertisement

  • Words: 1476

The iPad Air Pencil Advertising

Dove ad campaign for real beauty.

  • Words: 1673

Advertising Strategy and Campaign for Hershey Kisses

  • Words: 4443

Ethics in Advertising and Its Importance

  • Words: 1153

Social Media and the Hospitality Industry

  • Words: 3093

Propaganda Techniques in the Vitaminwater Advertisement

Communication dilemma: johnson & johnson tylenol crisis.

  • Words: 1787

Sexually Oriented Adverts of AXE Deodoran

  • Words: 1492

Can Advertising to Children be Ethical?

  • Words: 1378

Advertisement Review

International advertising and its aspects.

  • Words: 5448

Teen Fashion Advertisement

  • Words: 1171

Coca Cola Advertisement

  • Words: 1088

Multimodal Analysis of Cosmetic Surgery Advertising

  • Words: 7050

“The Heart” Movie’s Poster Analysis

  • Words: 1664

Advertising Campaign for Mountain Dew

Cadbury “dairy milk” superbowl commercial, bmw company’s advertising strategies.

  • Words: 1183

Survey Carried Out at Tim Hortons

  • Words: 1114

Louis Vuitton: Objectives of the Advertising

Location-based marketing and advertising.

  • Words: 1910

Advertising to Children

  • Words: 1865

Classification of Facebook as a Communication Media

“moms demand action” print advertisement, marlboro cigarette advertising semiotic analysis.

  • Words: 2304

Advertising and Branding: Product Positioning

  • Words: 1210

TV Advertisements Aimed at Children in Australian should be banned

  • Words: 1085

The Effects of Facebook and Other Social Media on Group Mind and Social Pressure

  • Words: 1400

A Semiotic Analysis of the Dove Racial Ad

  • Words: 2265

Visual Argument Analysis: Kentucky Fried Chicken Website Advertisement

L’oréal and lab series advertisements analysis.

  • Words: 1310

McDonald’s ”I’m Lovin’ It”: The Illustration

Television (tv) ad execution styles, advertising strategy for cartier bridal.

  • Words: 2482

Framing and its Role in Social and Political Marketing Campaigns

  • Words: 2239

Rhetorical Analysis

Quaker oats company business communications practices and strategies (internal & external).

  • Words: 1265

Sexist Advertising and Gender-Oriented Visuals

  • Words: 1149

Logical Fallacies in Advertising

  • Words: 1569

Analysis of Advertising’s Impact

Examples of advertisements by nike, kfc and coca-cola.

  • Words: 1144

Controversial Advertising: Producing Cultural Affect

  • Words: 2573

Employment of Ethos, Pathos, and Logos

Ads promoting l’oreal’s men and women moisturizer.

  • Words: 1716

Coca-Cola Company: Multicultural Advertising

Mcdonald’s, ikea and coca cola brands advertising analysis.

  • Words: 1405

Lexus Car Advertisement

Coca cola company’s communication message, promotional and advertising strategies – automotive industry.

  • Words: 1713

7Up Advertisement Objective

The crisis communication in the toyota motors.

  • Words: 2170

Coca-Cola Open Happiness Advertisement

An analysis of carney’s “african rice in the columbian exchange”, analysis of the starbucks uk advertising.

  • Words: 1384

Click Fraud: The Dark Side of Online Advertising

Logical fallacies in advertisement, ban on all advertising of alcohol.

  • Words: 1238

Ralph Lauren’s Printed Advertising: Semiotic Analysis

Tea for trump public relation campaign: rope theory, “we believe: the best men can be” advertisement, barbie product advertisement: rhetorical analysis, advertising’ damaging effects in society, coca-cola’s advertising: media and cultural criticism, advertisement «refresh on the coca-cola side of life».

  • Words: 1118

Advertising to Elderly Consumers

Effective electronic advertising, cigarette advertising.

  • Words: 1082

Gucci Company Advertising

Advertisement analysis: the camel cigarette, the colgate and vaccine advertisements, cultural artifact advertisement of makeup, rhetorical triangle of infinity q50 advertisement, representation of the body in advertising, facebook usage in business.

  • Words: 2146

Conspicuous Consumption and American Advertising on the Internet

  • Words: 1222

Apple Inc.’s Advertising and Commodity Fetishism

  • Words: 1402

Mango Juice Advertising in Mexico

Motion pictures and the media.

  • Words: 1348

Alcohol and Tobacco Advertising History in the American Media

  • Words: 1176

Emotional Appeal in the Insurance Advertising

  • Words: 1211

Nonverbal Communication in Advertising Industry

  • Words: 1195

English Language in Coca-Cola and McDonald’s Advertising in Russia

  • Words: 4283

Advertisement: ‘Budweiser: King of Beers’

Advertisement and its types, ad comparison: domino pizza in india and in the usa, absolut vodka.

  • Words: 3590

The Chronograph Watch’s Advertisement

  • Words: 1081

Analysis of the Cadbury Chocolate Commercial

Advertising in abercrombie & fitch, advertising personal care products.

Argumentative Essay Examples to Inspire You (+ Free Formula)

Argumentative Essay Examples to Inspire You (+ Free Formula)

Table of contents

argumentative essay examples about advertising

Meredith Sell

Have you ever been asked to explain your opinion on a controversial issue? 

  • Maybe your family got into a discussion about chemical pesticides
  • Someone at work argues against investing resources into your project
  • Your partner thinks intermittent fasting is the best way to lose weight and you disagree

Proving your point in an argumentative essay can be challenging, unless you are using a proven formula.

Argumentative essay formula & example

In the image below, you can see a recommended structure for argumentative essays. It starts with the topic sentence, which establishes the main idea of the essay. Next, this hypothesis is developed in the development stage. Then, the rebuttal, or the refutal of the main counter argument or arguments. Then, again, development of the rebuttal. This is followed by an example, and ends with a summary. This is a very basic structure, but it gives you a bird-eye-view of how a proper argumentative essay can be built.

Structure of an argumentative essay

Writing an argumentative essay (for a class, a news outlet, or just for fun) can help you improve your understanding of an issue and sharpen your thinking on the matter. Using researched facts and data, you can explain why you or others think the way you do, even while other reasonable people disagree.

Free AI argumentative essay generator > Free AI argumentative essay generator >

argumentative essay

What Is an Argumentative Essay?

An argumentative essay is an explanatory essay that takes a side.

Instead of appealing to emotion and personal experience to change the reader’s mind, an argumentative essay uses logic and well-researched factual information to explain why the thesis in question is the most reasonable opinion on the matter.  

Over several paragraphs or pages, the author systematically walks through:

  • The opposition (and supporting evidence)
  • The chosen thesis (and its supporting evidence)

At the end, the author leaves the decision up to the reader, trusting that the case they’ve made will do the work of changing the reader’s mind. Even if the reader’s opinion doesn’t change, they come away from the essay with a greater understanding of the perspective presented — and perhaps a better understanding of their original opinion.

All of that might make it seem like writing an argumentative essay is way harder than an emotionally-driven persuasive essay — but if you’re like me and much more comfortable spouting facts and figures than making impassioned pleas, you may find that an argumentative essay is easier to write. 

Plus, the process of researching an argumentative essay means you can check your assumptions and develop an opinion that’s more based in reality than what you originally thought. I know for sure that my opinions need to be fact checked — don’t yours?

So how exactly do we write the argumentative essay?

How do you start an argumentative essay

First, gain a clear understanding of what exactly an argumentative essay is. To formulate a proper topic sentence, you have to be clear on your topic, and to explore it through research.

Students have difficulty starting an essay because the whole task seems intimidating, and they are afraid of spending too much time on the topic sentence. Experienced writers, however, know that there is no set time to spend on figuring out your topic. It's a real exploration that is based to a large extent on intuition.

6 Steps to Write an Argumentative Essay (Persuasion Formula)

Use this checklist to tackle your essay one step at a time:

Argumentative Essay Checklist

1. Research an issue with an arguable question

To start, you need to identify an issue that well-informed people have varying opinions on. Here, it’s helpful to think of one core topic and how it intersects with another (or several other) issues. That intersection is where hot takes and reasonable (or unreasonable) opinions abound. 

I find it helpful to stage the issue as a question.

For example: 

Is it better to legislate the minimum size of chicken enclosures or to outlaw the sale of eggs from chickens who don’t have enough space?

Should snow removal policies focus more on effectively keeping roads clear for traffic or the environmental impacts of snow removal methods?

Once you have your arguable question ready, start researching the basic facts and specific opinions and arguments on the issue. Do your best to stay focused on gathering information that is directly relevant to your topic. Depending on what your essay is for, you may reference academic studies, government reports, or newspaper articles.

‍ Research your opposition and the facts that support their viewpoint as much as you research your own position . You’ll need to address your opposition in your essay, so you’ll want to know their argument from the inside out.

2. Choose a side based on your research

You likely started with an inclination toward one side or the other, but your research should ultimately shape your perspective. So once you’ve completed the research, nail down your opinion and start articulating the what and why of your take. 

What: I think it’s better to outlaw selling eggs from chickens whose enclosures are too small.

Why: Because if you regulate the enclosure size directly, egg producers outside of the government’s jurisdiction could ship eggs into your territory and put nearby egg producers out of business by offering better prices because they don’t have the added cost of larger enclosures.

This is an early form of your thesis and the basic logic of your argument. You’ll want to iterate on this a few times and develop a one-sentence statement that sums up the thesis of your essay.

Thesis: Outlawing the sale of eggs from chickens with cramped living spaces is better for business than regulating the size of chicken enclosures.

Now that you’ve articulated your thesis , spell out the counterargument(s) as well. Putting your opposition’s take into words will help you throughout the rest of the essay-writing process. (You can start by choosing the counter argument option with Wordtune Spices .)

argumentative essay examples about advertising

Counterargument: Outlawing the sale of eggs from chickens with too small enclosures will immediately drive up egg prices for consumers, making the low-cost protein source harder to afford — especially for low-income consumers.

There may be one main counterargument to articulate, or several. Write them all out and start thinking about how you’ll use evidence to address each of them or show why your argument is still the best option.

3. Organize the evidence — for your side and the opposition

You did all of that research for a reason. Now’s the time to use it. 

Hopefully, you kept detailed notes in a document, complete with links and titles of all your source material. Go through your research document and copy the evidence for your argument and your opposition’s into another document.

List the main points of your argument. Then, below each point, paste the evidence that backs them up.

If you’re writing about chicken enclosures, maybe you found evidence that shows the spread of disease among birds kept in close quarters is worse than among birds who have more space. Or maybe you found information that says eggs from free-range chickens are more flavorful or nutritious. Put that information next to the appropriate part of your argument. 

Repeat the process with your opposition’s argument: What information did you find that supports your opposition? Paste it beside your opposition’s argument.

You could also put information here that refutes your opposition, but organize it in a way that clearly tells you — at a glance — that the information disproves their point.

Counterargument: Outlawing the sale of eggs from chickens with too small enclosures will immediately drive up egg prices for consumers.

BUT: Sicknesses like avian flu spread more easily through small enclosures and could cause a shortage that would drive up egg prices naturally, so ensuring larger enclosures is still a better policy for consumers over the long term.

As you organize your research and see the evidence all together, start thinking through the best way to order your points.  

Will it be better to present your argument all at once or to break it up with opposition claims you can quickly refute? Would some points set up other points well? Does a more complicated point require that the reader understands a simpler point first?

Play around and rearrange your notes to see how your essay might flow one way or another.

4. Freewrite or outline to think through your argument

Is your brain buzzing yet? At this point in the process, it can be helpful to take out a notebook or open a fresh document and dump whatever you’re thinking on the page.

Where should your essay start? What ground-level information do you need to provide your readers before you can dive into the issue?

Use your organized evidence document from step 3 to think through your argument from beginning to end, and determine the structure of your essay.

There are three typical structures for argumentative essays:

  • Make your argument and tackle opposition claims one by one, as they come up in relation to the points of your argument - In this approach, the whole essay — from beginning to end — focuses on your argument, but as you make each point, you address the relevant opposition claims individually. This approach works well if your opposition’s views can be quickly explained and refuted and if they directly relate to specific points in your argument.
  • Make the bulk of your argument, and then address the opposition all at once in a paragraph (or a few) - This approach puts the opposition in its own section, separate from your main argument. After you’ve made your case, with ample evidence to convince your readers, you write about the opposition, explaining their viewpoint and supporting evidence — and showing readers why the opposition’s argument is unconvincing. Once you’ve addressed the opposition, you write a conclusion that sums up why your argument is the better one.
  • Open your essay by talking about the opposition and where it falls short. Build your entire argument to show how it is superior to that opposition - With this structure, you’re showing your readers “a better way” to address the issue. After opening your piece by showing how your opposition’s approaches fail, you launch into your argument, providing readers with ample evidence that backs you up.

As you think through your argument and examine your evidence document, consider which structure will serve your argument best. Sketch out an outline to give yourself a map to follow in the writing process. You could also rearrange your evidence document again to match your outline, so it will be easy to find what you need when you start writing.

5. Write your first draft

You have an outline and an organized document with all your points and evidence lined up and ready. Now you just have to write your essay.

In your first draft, focus on getting your ideas on the page. Your wording may not be perfect (whose is?), but you know what you’re trying to say — so even if you’re overly wordy and taking too much space to say what you need to say, put those words on the page.

Follow your outline, and draw from that evidence document to flesh out each point of your argument. Explain what the evidence means for your argument and your opposition. Connect the dots for your readers so they can follow you, point by point, and understand what you’re trying to say.

As you write, be sure to include:

1. Any background information your reader needs in order to understand the issue in question.

2. Evidence for both your argument and the counterargument(s). This shows that you’ve done your homework and builds trust with your reader, while also setting you up to make a more convincing argument. (If you find gaps in your research while you’re writing, Wordtune Spices can source statistics or historical facts on the fly!)

argumentative essay examples about advertising

Get Wordtune for free > Get Wordtune for free >

3. A conclusion that sums up your overall argument and evidence — and leaves the reader with an understanding of the issue and its significance. This sort of conclusion brings your essay to a strong ending that doesn’t waste readers’ time, but actually adds value to your case.

6. Revise (with Wordtune)

The hard work is done: you have a first draft. Now, let’s fine tune your writing.

I like to step away from what I’ve written for a day (or at least a night of sleep) before attempting to revise. It helps me approach clunky phrases and rough transitions with fresh eyes. If you don’t have that luxury, just get away from your computer for a few minutes — use the bathroom, do some jumping jacks, eat an apple — and then come back and read through your piece.

As you revise, make sure you …

  • Get the facts right. An argument with false evidence falls apart pretty quickly, so check your facts to make yours rock solid.
  • Don’t misrepresent the opposition or their evidence. If someone who holds the opposing view reads your essay, they should affirm how you explain their side — even if they disagree with your rebuttal.
  • Present a case that builds over the course of your essay, makes sense, and ends on a strong note. One point should naturally lead to the next. Your readers shouldn’t feel like you’re constantly changing subjects. You’re making a variety of points, but your argument should feel like a cohesive whole.
  • Paraphrase sources and cite them appropriately. Did you skip citations when writing your first draft? No worries — you can add them now. And check that you don’t overly rely on quotations. (Need help paraphrasing? Wordtune can help. Simply highlight the sentence or phrase you want to adjust and sort through Wordtune’s suggestions.)
  • Tighten up overly wordy explanations and sharpen any convoluted ideas. Wordtune makes a great sidekick for this too 😉

argumentative essay examples about advertising

Words to start an argumentative essay

The best way to introduce a convincing argument is to provide a strong thesis statement . These are the words I usually use to start an argumentative essay:

  • It is indisputable that the world today is facing a multitude of issues
  • With the rise of ____, the potential to make a positive difference has never been more accessible
  • It is essential that we take action now and tackle these issues head-on
  • it is critical to understand the underlying causes of the problems standing before us
  • Opponents of this idea claim
  • Those who are against these ideas may say
  • Some people may disagree with this idea
  • Some people may say that ____, however

When refuting an opposing concept, use:

  • These researchers have a point in thinking
  • To a certain extent they are right
  • After seeing this evidence, there is no way one can agree with this idea
  • This argument is irrelevant to the topic

Are you convinced by your own argument yet? Ready to brave the next get-together where everyone’s talking like they know something about intermittent fasting , chicken enclosures , or snow removal policies? 

Now if someone asks you to explain your evidence-based but controversial opinion, you can hand them your essay and ask them to report back after they’ve read it.

Share This Article:

7 Practical Solutions to Make AI Sound More Human: A Writer’s Guide

7 Practical Solutions to Make AI Sound More Human: A Writer’s Guide

What’s a Semicolon? + When to Use It (With Examples)

What’s a Semicolon? + When to Use It (With Examples)

The 12 Longest Words in English Defined and Explained

The 12 Longest Words in English Defined and Explained

Looking for fresh content, thank you your submission has been received.

If you're seeing this message, it means we're having trouble loading external resources on our website.

If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked.

To log in and use all the features of Khan Academy, please enable JavaScript in your browser.

Praxis Core Writing

Course: praxis core writing   >   unit 1, argumentative essay | quick guide.

  • Source-based essay | Quick guide
  • Revision in context | Quick guide
  • Within-sentence punctuation | Quick guide
  • Subordination and coordination | Quick guide
  • Independent and dependent Clauses | Video lesson
  • Parallel structure | Quick guide
  • Modifier placement | Quick guide
  • Shifts in verb tense | Quick guide
  • Pronoun clarity | Quick guide
  • Pronoun agreement | Quick guide
  • Subject-verb agreement | Quick guide
  • Noun agreement | Quick guide
  • Frequently confused words | Quick guide
  • Conventional expressions | Quick guide
  • Logical comparison | Quick guide
  • Concision | Quick guide
  • Adjective/adverb confusion | Quick guide
  • Negation | Quick guide
  • Capitalization | Quick guide
  • Apostrophe use | Quick guide
  • Research skills | Quick guide

Argumentative essay (30 minutes)

  • states or clearly implies the writer’s position or thesis
  • organizes and develops ideas logically, making insightful connections between them
  • clearly explains key ideas, supporting them with well-chosen reasons, examples, or details
  • displays effective sentence variety
  • clearly displays facility in the use of language
  • is generally free from errors in grammar, usage, and mechanics
  • organizes and develops ideas clearly, making connections between them
  • explains key ideas, supporting them with relevant reasons, examples, or details
  • displays some sentence variety
  • displays facility in the use of language
  • states or implies the writer’s position or thesis
  • shows control in the organization and development of ideas
  • explains some key ideas, supporting them with adequate reasons, examples, or details
  • displays adequate use of language
  • shows control of grammar, usage, and mechanics, but may display errors
  • limited in stating or implying a position or thesis
  • limited control in the organization and development of ideas
  • inadequate reasons, examples, or details to explain key ideas
  • an accumulation of errors in the use of language
  • an accumulation of errors in grammar, usage, and mechanics
  • no clear position or thesis
  • weak organization or very little development
  • few or no relevant reasons, examples, or details
  • frequent serious errors in the use of language
  • frequent serious errors in grammar, usage, and mechanics
  • contains serious and persistent writing errors or
  • is incoherent or
  • is undeveloped or
  • is off-topic

How should I build a thesis?

  • (Choice A)   Kids should find role models that are worthier than celebrities because celebrities may be famous for reasons that aren't admirable. A Kids should find role models that are worthier than celebrities because celebrities may be famous for reasons that aren't admirable.
  • (Choice B)   Because they profit from the admiration of youths, celebrities have a moral responsibility for the reactions their behaviors provoke in fans. B Because they profit from the admiration of youths, celebrities have a moral responsibility for the reactions their behaviors provoke in fans.
  • (Choice C)   Celebrities may have more imitators than most people, but they hold no more responsibility over the example they set than the average person. C Celebrities may have more imitators than most people, but they hold no more responsibility over the example they set than the average person.
  • (Choice D)   Notoriety is not always a choice, and some celebrities may not want to be role models. D Notoriety is not always a choice, and some celebrities may not want to be role models.
  • (Choice E)   Parents have a moral responsibility to serve as immediate role models for their children. E Parents have a moral responsibility to serve as immediate role models for their children.

How should I support my thesis?

  • (Choice A)   As basketball star Charles Barkley stated in a famous advertising campaign for Nike, he was paid to dominate on the basketball court, not to raise your kids. A As basketball star Charles Barkley stated in a famous advertising campaign for Nike, he was paid to dominate on the basketball court, not to raise your kids.
  • (Choice B)   Many celebrities do consider themselves responsible for setting a good example and create non-profit organizations through which they can benefit youths. B Many celebrities do consider themselves responsible for setting a good example and create non-profit organizations through which they can benefit youths.
  • (Choice C)   Many celebrities, like Kylie Jenner with her billion-dollar cosmetics company, profit directly from being imitated by fans who purchase sponsored products. C Many celebrities, like Kylie Jenner with her billion-dollar cosmetics company, profit directly from being imitated by fans who purchase sponsored products.
  • (Choice D)   My ten-year-old nephew may love Drake's music, but his behaviors are more similar to those of the adults he interacts with on a daily basis, like his parents and teachers. D My ten-year-old nephew may love Drake's music, but his behaviors are more similar to those of the adults he interacts with on a daily basis, like his parents and teachers.
  • (Choice E)   It's very common for young people to wear fashions similar to those of their favorite celebrities. E It's very common for young people to wear fashions similar to those of their favorite celebrities.

Want to join the conversation?

  • Upvote Button navigates to signup page
  • Downvote Button navigates to signup page
  • Flag Button navigates to signup page

Persuasive Advertising: What It Is & How to Do It [+Examples]

Clifford Chi

Published: September 28, 2021

What are some advertisements that live rent-free in your mind? As a millennial, ads that will always have a place in my heart include Britney Spears' iconic run as a Pepsi spokesperson, the enduring"got milk?" campaign (which is ironic considering myself and many others now prefer non-dairy alternatives), and the classic iPod silhouettes.

group of marketers creates a persuasive advertising campaign

These ads were not only compelling, but they were also incredibly influential. As marketers, we know that if we want to persuade an audience , we need to evoke an emotional response from them. But how do you actually do that?

persuasive-advertising_1

Before we discuss how to refine your persuasive advertising strategy, let's review what it is.

What is persuasive advertising?

Persuasive advertising leverages the desires and interests of consumers to convince them to purchase a product or service. This form of advertising often focuses on the benefits the product or service can offer the end-user.

Below, we’ll examine key persuasive advertising techniques you can use in your advertisements, examples you can reference if you ever need some inspiration and informative advertisement examples that are surprisingly just as compelling as the persuasive advertising examples.

Persuasive Advertising Techniques

  • The Carrot and The Stick
  • The Scarcity Principle
  • One Message Per Advertisement
  • Write in the Second Person
  • Give Your Audience a Sense of Control
  • Use a Call-to-Value Instead of a Call-to-Action

1. The Carrot and The Stick

Humans are hardwired to move towards pleasure, like a horse towards a carrot, and away from pain, like a donkey avoids a stick. When people read or watch your advertisements, "carrots", or promises of gain, can fill your prospects with hope and compel them to pursue that potential feeling of pleasure. "Sticks", possibilities of loss, evoke fear in your prospects, which will compel them to flee from that potential feeling of pain.

Both tactics can pull your prospects into a narrative and evoke emotions that inspire your desired action. Carrots, like a product’s benefit, entice people to take the desired action. Sticks, on the other hand, like anti-smoking campaigns, evoke fear in people to stop doing a certain action and start doing the alternative. To better understand how to craft advertisements that feature a carrot or stick, check out these insurance copywriting examples below.

Carrot: "15 minutes could save you 15% on car insurance." — Geico

Stick: "Get All-State. You can save money and be better protected from Mayhem like me." — All-State

As you can see, Geico's ad uses a small-time investment that could potentially produce big gains as a lure to get you to buy their product. Conversely, All-State’s ad uses the character"Mayhem" to evoke fear into people to stop using their"inferior" insurance and start using All-State’s.

2. The Scarcity Principle

People value objects and experiences that are rare — having something that most people want but can’t have, boosts our sense of self-worth and power . If you use words and phrases that imply scarcity and evoke a sense of urgency, like"Exclusive offer" or"Limited availability", you can skyrocket your product’s perceived scarcity and consumer demand.

3. One Message Per Advertisement

To immediately hook people and persuade them to read or watch the rest of your advertisement, try sticking to only one message. Spotlighting your product or offer’s main benefit or feature will make it easy for your customers to understand its value and increase the likelihood of their conversion because you’re only conveying one message to your audience: your product’s main feature will benefit your customer’s life somehow, someway.

4. Write in the Second Person

Since your prospects primarily care about how you can help them, and pronouns like "you" and "your" can engage them on a personal level and help them insert themselves in the narrative you’re creating, writing advertisements in the second person can instantly grip their attention and help them imagine a future with your product or service bettering their lives.

5. Give Your Audience a Sense of Control

According to a research study conducted by three psychology professors at Rutgers University, the need for control is a biological and psychological necessity. People have to feel like they have control over their lives.

If you want to give your audience a sense of control, you need to give them the ability to choose. In other words, after reading or watching your advertisement, they must feel like they can choose between the option you suggest or another path. If they feel like you’re trying to force them to buy your product, they’ll get annoyed and disengage from your message.

To give your audience the ability to choose, and in turn, a sense of control, use phrases like "Feel free" or "No pressure" in your advertisements, like this example from Hotwire.com below.

6. Use a Call-to-Value Instead of a Call-to-Action

Call-to-actions are crucial for getting prospects to take the next step, but a "Download Now" or "Call Now" CTA isn’t always going to convince the more skeptical prospects to take your desired action. You need to make sure your ad’s last line of copy or quip is the best of them all.

So instead of writing an uninspiring, final line of copy like "Download Now", write one that clearly communicates your offer’s value and gives a glimpse into your prospects’ potential life if they take your desired action, like this call-to-value prompting readers to download a blogging eBook: "Click today and be a blogger tomorrow."

Persuasive Advertising Examples

Ready to see persuasive advertising in action? Check out these examples.

Showing — not telling — your audience about your product’s benefits is one of the best ways to capture attention and get an emotional response. Obviously, Nikol’s paper towels can’t actually turn grapes into raisins, but this ad highlights the product's absorbent powers in such a clear and clever way, they didn’t need to write a single line of copy.

Persuasive Advertising - Nikol Paper Towls

Persuasive Advertising - Heinz

Persuasive Advertising - Mondo Pasta

"More Than OK" poked fun at how Pepsi usually takes a back seat to Coke, especially at restaurants. And by featuring a star-studded cast that included Steve Carell, Lil Jon, and Cardi-B (who hilariously and fervently backed up Pepsi’s OKness) their boldness to call people out for undermining Pepsi’s quality got a lot of laughs and persuaded a massive audience to reconsider their own perception of the soft drink.

7. Match.com

The year 2020 was challenging for countless reasons. Online dating company Match.com channeled the collective feeling towards the year with an ad depicting Satan meeting his perfect match – 2020.

Informative Advertising

Informative advertising is a form of persuasive advertising that focuses more on the facts. The main goal of informative advertising is to educate the audience on why they need your product instead of appealing to their desires.

It highlights how your product’s features and benefits solve your customers’ problems and can even compare your product to your competitors' products. Although this type of advertising relies on facts and figures to trigger the desired action, the ad’s message is usually framed in a compelling way.

To better understand the difference between informative and persuasive advertising, check out these examples.

Informative Advertising Examples

  • Miller Lite
  • Siskiyou Eye Center
  • Burger King

1. Miller Lite

After Bud Light took some jabs at Miller Lite for using corn syrup in their beer during their Super Bowl 53 ads , Miller Lite decided to throw a few punches back. A day later on Twitter, they revealed that their beer actually has fewer calories and carbs than Bud Light, which helped them persuade people that drinking Bud Light and Miller Lite actually have similar health benefits.

persuasive-advertising_2

2. Siskiyou Eye Center

There’s an old folk tale that carrots can improve your eyesight, but science has actually debunked this myth . That’s why this Siskiyou Eye Center ad is such a creative informative advertisement.

While it pokes fun at this common fable, it’s still relying on the facts of carrots not being able to improve your vision and the Eye Center’s ability to provide quality treatment for your eyes to persuade people to do business with them.

Informative Advertising - Siskiyou Eye Center

Popular meditation app Calm experienced an increase in downloads by sponsoring CNN's coverage of the 2020 US Presidential Campaign. Through clever product placement in front of an audience that was experiencing stress, the app was positioned as helpful a resource ready to educate on mindfulness during a turbulent time.

Informative Advertising - Calm App

In addition to creating popular body and skincare products, Dove has set out to educate its audience on the importance of body confidence, and the harmful impact fabricated social media imagery can have on the self-esteem of young people.

In the reverse selfie campaign, Dove depicts how social media users may be inclined to change their appearance for public approval. Other materials provided by Dove also share facts and statistics related to social media usage and body image.

Last year, Google released a Black History Month ad called "The Most Searched" that was equally informative and inspiring. Showing clips of famous Black figures, each clip read "most searched" to indicate each person shown and event shown was a history-maker.

Persuasive advertising vs. informative advertising: which one is better?

Persuasive advertising and informative advertising definitely focus on different aspects of persuasion, but they still aim to achieve the same goal: convincing your audience to take the desired action. So whether you pursue one advertising strategy or another, remember that if you can trigger an emotional response, regardless of the stimuli, your ad will be a success.

Editor's note: This post was originally published in October 2019 and has been updated for comprehensiveness.

persuasive-advertising_0

Don't forget to share this post!

Related articles.

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

9 Advertising Trends to Watch in 2024 [New Data + Expert Insights]

The Worst Super Bowl Ads — Avoid These Blunders

The Worst Super Bowl Ads — Avoid These Blunders

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Google's Head of Technology Platforms On How First-Party Data & AI Will Transform The Ad Industry — For The Better

Online Advertising: All You Need to Know in 2023

Online Advertising: All You Need to Know in 2023

The 18 Most Creative Ad Campaigns in History

The 18 Most Creative Ad Campaigns in History

How to Make an Ad: A 15-Step Guide [+Expert Tips]

How to Make an Ad: A 15-Step Guide [+Expert Tips]

32 Free Advertising Tips for Your Small, Large, or Local Business

32 Free Advertising Tips for Your Small, Large, or Local Business

How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips]

How Consumers Responded to Black Friday in 2022 [+ Holiday Marketing Tips]

What is Comparative Advertising? [+ Examples]

What is Comparative Advertising? [+ Examples]

How to Prepare an Advertising Plan [Free Template]

How to Prepare an Advertising Plan [Free Template]

Plan and launch an effective advertising campaign with this guide and set of templates.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Enago Academy

8 Effective Strategies to Write Argumentative Essays

' src=

In a bustling university town, there lived a student named Alex. Popular for creativity and wit, one challenge seemed insurmountable for Alex– the dreaded argumentative essay!

One gloomy afternoon, as the rain tapped against the window pane, Alex sat at his cluttered desk, staring at a blank document on the computer screen. The assignment loomed large: a 350-600-word argumentative essay on a topic of their choice . With a sigh, he decided to seek help of mentor, Professor Mitchell, who was known for his passion for writing.

Entering Professor Mitchell’s office was like stepping into a treasure of knowledge. Bookshelves lined every wall, faint aroma of old manuscripts in the air and sticky notes over the wall. Alex took a deep breath and knocked on his door.

“Ah, Alex,” Professor Mitchell greeted with a warm smile. “What brings you here today?”

Alex confessed his struggles with the argumentative essay. After hearing his concerns, Professor Mitchell said, “Ah, the argumentative essay! Don’t worry, Let’s take a look at it together.” As he guided Alex to the corner shelf, Alex asked,

Table of Contents

“What is an Argumentative Essay?”

The professor replied, “An argumentative essay is a type of academic writing that presents a clear argument or a firm position on a contentious issue. Unlike other forms of essays, such as descriptive or narrative essays, these essays require you to take a stance, present evidence, and convince your audience of the validity of your viewpoint with supporting evidence. A well-crafted argumentative essay relies on concrete facts and supporting evidence rather than merely expressing the author’s personal opinions . Furthermore, these essays demand comprehensive research on the chosen topic and typically follows a structured format consisting of three primary sections: an introductory paragraph, three body paragraphs, and a concluding paragraph.”

He continued, “Argumentative essays are written in a wide range of subject areas, reflecting their applicability across disciplines. They are written in different subject areas like literature and philosophy, history, science and technology, political science, psychology, economics and so on.

Alex asked,

“When is an Argumentative Essay Written?”

The professor answered, “Argumentative essays are often assigned in academic settings, but they can also be written for various other purposes, such as editorials, opinion pieces, or blog posts. Some situations to write argumentative essays include:

1. Academic assignments

In school or college, teachers may assign argumentative essays as part of coursework. It help students to develop critical thinking and persuasive writing skills .

2. Debates and discussions

Argumentative essays can serve as the basis for debates or discussions in academic or competitive settings. Moreover, they provide a structured way to present and defend your viewpoint.

3. Opinion pieces

Newspapers, magazines, and online publications often feature opinion pieces that present an argument on a current issue or topic to influence public opinion.

4. Policy proposals

In government and policy-related fields, argumentative essays are used to propose and defend specific policy changes or solutions to societal problems.

5. Persuasive speeches

Before delivering a persuasive speech, it’s common to prepare an argumentative essay as a foundation for your presentation.

Regardless of the context, an argumentative essay should present a clear thesis statement , provide evidence and reasoning to support your position, address counterarguments, and conclude with a compelling summary of your main points. The goal is to persuade readers or listeners to accept your viewpoint or at least consider it seriously.”

Handing over a book, the professor continued, “Take a look on the elements or structure of an argumentative essay.”

Elements of an Argumentative Essay

An argumentative essay comprises five essential components:

Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.

2. Evidence

Evidence must consist of factual information, data, examples, or expert opinions that support the claim. Also, it lends credibility by strengthening the writer’s position.

3. Counterarguments

Presenting a counterclaim demonstrates fairness and awareness of alternative perspectives.

4. Rebuttal

After presenting the counterclaim, the writer refutes it by offering counterarguments or providing evidence that weakens the opposing viewpoint. It shows that the writer has considered multiple perspectives and is prepared to defend their position.

The format of an argumentative essay typically follows the structure to ensure clarity and effectiveness in presenting an argument.

How to Write An Argumentative Essay

Here’s a step-by-step guide on how to write an argumentative essay:

1. Introduction

  • Begin with a compelling sentence or question to grab the reader’s attention.
  • Provide context for the issue, including relevant facts, statistics, or historical background.
  • Provide a concise thesis statement to present your position on the topic.

2. Body Paragraphs (usually three or more)

  • Start each paragraph with a clear and focused topic sentence that relates to your thesis statement.
  • Furthermore, provide evidence and explain the facts, statistics, examples, expert opinions, and quotations from credible sources that supports your thesis.
  • Use transition sentences to smoothly move from one point to the next.

3. Counterargument and Rebuttal

  • Acknowledge opposing viewpoints or potential objections to your argument.
  • Also, address these counterarguments with evidence and explain why they do not weaken your position.

4. Conclusion

  • Restate your thesis statement and summarize the key points you’ve made in the body of the essay.
  • Leave the reader with a final thought, call to action, or broader implication related to the topic.

5. Citations and References

  • Properly cite all the sources you use in your essay using a consistent citation style.
  • Also, include a bibliography or works cited at the end of your essay.

6. Formatting and Style

  • Follow any specific formatting guidelines provided by your instructor or institution.
  • Use a professional and academic tone in your writing and edit your essay to avoid content, spelling and grammar mistakes .

Remember that the specific requirements for formatting an argumentative essay may vary depending on your instructor’s guidelines or the citation style you’re using (e.g., APA, MLA, Chicago). Always check the assignment instructions or style guide for any additional requirements or variations in formatting.

Did you understand what Prof. Mitchell explained Alex? Check it now!

Fill the Details to Check Your Score

clock.png

Prof. Mitchell continued, “An argumentative essay can adopt various approaches when dealing with opposing perspectives. It may offer a balanced presentation of both sides, providing equal weight to each, or it may advocate more strongly for one side while still acknowledging the existence of opposing views.” As Alex listened carefully to the Professor’s thoughts, his eyes fell on a page with examples of argumentative essay.

Example of an Argumentative Essay

Alex picked the book and read the example. It helped him to understand the concept. Furthermore, he could now connect better to the elements and steps of the essay which Prof. Mitchell had mentioned earlier. Aren’t you keen to know how an argumentative essay should be like? Here is an example of a well-crafted argumentative essay , which was read by Alex. After Alex finished reading the example, the professor turned the page and continued, “Check this page to know the importance of writing an argumentative essay in developing skills of an individual.”

Importance of an Argumentative Essay

Importance_of_an_ArgumentativeEssays

After understanding the benefits, Alex was convinced by the ability of the argumentative essays in advocating one’s beliefs and favor the author’s position. Alex asked,

“How are argumentative essays different from the other types?”

Prof. Mitchell answered, “Argumentative essays differ from other types of essays primarily in their purpose, structure, and approach in presenting information. Unlike expository essays, argumentative essays persuade the reader to adopt a particular point of view or take a specific action on a controversial issue. Furthermore, they differ from descriptive essays by not focusing vividly on describing a topic. Also, they are less engaging through storytelling as compared to the narrative essays.

Alex said, “Given the direct and persuasive nature of argumentative essays, can you suggest some strategies to write an effective argumentative essay?

Turning the pages of the book, Prof. Mitchell replied, “Sure! You can check this infographic to get some tips for writing an argumentative essay.”

Effective Strategies to Write an Argumentative Essay

StrategiesOfWritingArgumentativeEssays

As days turned into weeks, Alex diligently worked on his essay. He researched, gathered evidence, and refined his thesis. It was a long and challenging journey, filled with countless drafts and revisions.

Finally, the day arrived when Alex submitted their essay. As he clicked the “Submit” button, a sense of accomplishment washed over him. He realized that the argumentative essay, while challenging, had improved his critical thinking and transformed him into a more confident writer. Furthermore, Alex received feedback from his professor, a mix of praise and constructive criticism. It was a humbling experience, a reminder that every journey has its obstacles and opportunities for growth.

Frequently Asked Questions

An argumentative essay can be written as follows- 1. Choose a Topic 2. Research and Collect Evidences 3. Develop a Clear Thesis Statement 4. Outline Your Essay- Introduction, Body Paragraphs and Conclusion 5. Revise and Edit 6. Format and Cite Sources 7. Final Review

One must choose a clear, concise and specific statement as a claim. It must be debatable and establish your position. Avoid using ambiguous or unclear while making a claim. To strengthen your claim, address potential counterarguments or opposing viewpoints. Additionally, use persuasive language and rhetoric to make your claim more compelling

Starting an argument essay effectively is crucial to engage your readers and establish the context for your argument. Here’s how you can start an argument essay are: 1. Begin With an Engaging Hook 2. Provide Background Information 3. Present Your Thesis Statement 4. Briefly Outline Your Main 5. Establish Your Credibility

The key features of an argumentative essay are: 1. Clear and Specific Thesis Statement 2. Credible Evidence 3. Counterarguments 4. Structured Body Paragraph 5. Logical Flow 6. Use of Persuasive Techniques 7. Formal Language

An argumentative essay typically consists of the following main parts or sections: 1. Introduction 2. Body Paragraphs 3. Counterargument and Rebuttal 4. Conclusion 5. References (if applicable)

The main purpose of an argumentative essay is to persuade the reader to accept or agree with a particular viewpoint or position on a controversial or debatable topic. In other words, the primary goal of an argumentative essay is to convince the audience that the author's argument or thesis statement is valid, logical, and well-supported by evidence and reasoning.

' src=

Great article! The topic is simplified well! Keep up the good work

Rate this article Cancel Reply

Your email address will not be published.

argumentative essay examples about advertising

Enago Academy's Most Popular Articles

PDF Citation Guide for APA, MLA, AMA and Chicago Style

  • Reporting Research

How to Effectively Cite a PDF (APA, MLA, AMA, and Chicago Style)

The pressure to “publish or perish” is a well-known reality for academics, striking fear into…

AI in journal selection

  • AI in Academia
  • Trending Now

Using AI for Journal Selection — Simplifying your academic publishing journey in the smart way

Strategic journal selection plays a pivotal role in maximizing the impact of one’s scholarly work.…

Understand Academic Burnout: Spot the Signs & Reclaim Your Focus

  • Career Corner

Recognizing the signs: A guide to overcoming academic burnout

As the sun set over the campus, casting long shadows through the library windows, Alex…

How to Promote an Inclusive and Equitable Lab Environment

  • Diversity and Inclusion

Reassessing the Lab Environment to Create an Equitable and Inclusive Space

The pursuit of scientific discovery has long been fueled by diverse minds and perspectives. Yet…

AI Summarization Tools

Simplifying the Literature Review Journey — A comparative analysis of 6 AI summarization tools

Imagine having to skim through and read mountains of research papers and books, only to…

How to Optimize Your Research Process: A step-by-step guide

How to Improve Lab Report Writing: Best practices to follow with and without…

Digital Citations: A comprehensive guide to citing of websites in APA, MLA, and CMOS…

argumentative essay examples about advertising

Sign-up to read more

Subscribe for free to get unrestricted access to all our resources on research writing and academic publishing including:

  • 2000+ blog articles
  • 50+ Webinars
  • 10+ Expert podcasts
  • 50+ Infographics
  • 10+ Checklists
  • Research Guides

We hate spam too. We promise to protect your privacy and never spam you.

I am looking for Editing/ Proofreading services for my manuscript Tentative date of next journal submission:

argumentative essay examples about advertising

What should universities' stance be on AI tools in research and academic writing?

PrepScholar

Choose Your Test

Sat / act prep online guides and tips, how to write an a+ argumentative essay.

Miscellaneous

feature_typewriter

You'll no doubt have to write a number of argumentative essays in both high school and college, but what, exactly, is an argumentative essay and how do you write the best one possible? Let's take a look.

A great argumentative essay always combines the same basic elements: approaching an argument from a rational perspective, researching sources, supporting your claims using facts rather than opinion, and articulating your reasoning into the most cogent and reasoned points. Argumentative essays are great building blocks for all sorts of research and rhetoric, so your teachers will expect you to master the technique before long.

But if this sounds daunting, never fear! We'll show how an argumentative essay differs from other kinds of papers, how to research and write them, how to pick an argumentative essay topic, and where to find example essays. So let's get started.

What Is an Argumentative Essay? How Is it Different from Other Kinds of Essays?

There are two basic requirements for any and all essays: to state a claim (a thesis statement) and to support that claim with evidence.

Though every essay is founded on these two ideas, there are several different types of essays, differentiated by the style of the writing, how the writer presents the thesis, and the types of evidence used to support the thesis statement.

Essays can be roughly divided into four different types:

#1: Argumentative #2: Persuasive #3: Expository #4: Analytical

So let's look at each type and what the differences are between them before we focus the rest of our time to argumentative essays.

Argumentative Essay

Argumentative essays are what this article is all about, so let's talk about them first.

An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance.

An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the factually and logically correct one. This means that an argumentative essay must use only evidence-based support to back up a claim , rather than emotional or philosophical reasoning (which is often allowed in other types of essays). Thus, an argumentative essay has a burden of substantiated proof and sources , whereas some other types of essays (namely persuasive essays) do not.

You can write an argumentative essay on any topic, so long as there's room for argument. Generally, you can use the same topics for both a persuasive essay or an argumentative one, so long as you support the argumentative essay with hard evidence.

Example topics of an argumentative essay:

  • "Should farmers be allowed to shoot wolves if those wolves injure or kill farm animals?"
  • "Should the drinking age be lowered in the United States?"
  • "Are alternatives to democracy effective and/or feasible to implement?"

The next three types of essays are not argumentative essays, but you may have written them in school. We're going to cover them so you know what not to do for your argumentative essay.

Persuasive Essay

Persuasive essays are similar to argumentative essays, so it can be easy to get them confused. But knowing what makes an argumentative essay different than a persuasive essay can often mean the difference between an excellent grade and an average one.

Persuasive essays seek to persuade a reader to agree with the point of view of the writer, whether that point of view is based on factual evidence or not. The writer has much more flexibility in the evidence they can use, with the ability to use moral, cultural, or opinion-based reasoning as well as factual reasoning to persuade the reader to agree the writer's side of a given issue.

Instead of being forced to use "pure" reason as one would in an argumentative essay, the writer of a persuasive essay can manipulate or appeal to the reader's emotions. So long as the writer attempts to steer the readers into agreeing with the thesis statement, the writer doesn't necessarily need hard evidence in favor of the argument.

Often, you can use the same topics for both a persuasive essay or an argumentative one—the difference is all in the approach and the evidence you present.

Example topics of a persuasive essay:

  • "Should children be responsible for their parents' debts?"
  • "Should cheating on a test be automatic grounds for expulsion?"
  • "How much should sports leagues be held accountable for player injuries and the long-term consequences of those injuries?"

Expository Essay

An expository essay is typically a short essay in which the writer explains an idea, issue, or theme , or discusses the history of a person, place, or idea.

This is typically a fact-forward essay with little argument or opinion one way or the other.

Example topics of an expository essay:

  • "The History of the Philadelphia Liberty Bell"
  • "The Reasons I Always Wanted to be a Doctor"
  • "The Meaning Behind the Colloquialism ‘People in Glass Houses Shouldn't Throw Stones'"

Analytical Essay

An analytical essay seeks to delve into the deeper meaning of a text or work of art, or unpack a complicated idea . These kinds of essays closely interpret a source and look into its meaning by analyzing it at both a macro and micro level.

This type of analysis can be augmented by historical context or other expert or widely-regarded opinions on the subject, but is mainly supported directly through the original source (the piece or art or text being analyzed) .

Example topics of an analytical essay:

  • "Victory Gin in Place of Water: The Symbolism Behind Gin as the Only Potable Substance in George Orwell's 1984"
  • "Amarna Period Art: The Meaning Behind the Shift from Rigid to Fluid Poses"
  • "Adultery During WWII, as Told Through a Series of Letters to and from Soldiers"

body_juggle

There are many different types of essay and, over time, you'll be able to master them all.

A Typical Argumentative Essay Assignment

The average argumentative essay is between three to five pages, and will require at least three or four separate sources with which to back your claims . As for the essay topic , you'll most often be asked to write an argumentative essay in an English class on a "general" topic of your choice, ranging the gamut from science, to history, to literature.

But while the topics of an argumentative essay can span several different fields, the structure of an argumentative essay is always the same: you must support a claim—a claim that can reasonably have multiple sides—using multiple sources and using a standard essay format (which we'll talk about later on).

This is why many argumentative essay topics begin with the word "should," as in:

  • "Should all students be required to learn chemistry in high school?"
  • "Should children be required to learn a second language?"
  • "Should schools or governments be allowed to ban books?"

These topics all have at least two sides of the argument: Yes or no. And you must support the side you choose with evidence as to why your side is the correct one.

But there are also plenty of other ways to frame an argumentative essay as well:

  • "Does using social media do more to benefit or harm people?"
  • "Does the legal status of artwork or its creators—graffiti and vandalism, pirated media, a creator who's in jail—have an impact on the art itself?"
  • "Is or should anyone ever be ‘above the law?'"

Though these are worded differently than the first three, you're still essentially forced to pick between two sides of an issue: yes or no, for or against, benefit or detriment. Though your argument might not fall entirely into one side of the divide or another—for instance, you could claim that social media has positively impacted some aspects of modern life while being a detriment to others—your essay should still support one side of the argument above all. Your final stance would be that overall , social media is beneficial or overall , social media is harmful.

If your argument is one that is mostly text-based or backed by a single source (e.g., "How does Salinger show that Holden Caulfield is an unreliable narrator?" or "Does Gatsby personify the American Dream?"), then it's an analytical essay, rather than an argumentative essay. An argumentative essay will always be focused on more general topics so that you can use multiple sources to back up your claims.

Good Argumentative Essay Topics

So you know the basic idea behind an argumentative essay, but what topic should you write about?

Again, almost always, you'll be asked to write an argumentative essay on a free topic of your choice, or you'll be asked to select between a few given topics . If you're given complete free reign of topics, then it'll be up to you to find an essay topic that no only appeals to you, but that you can turn into an A+ argumentative essay.

What makes a "good" argumentative essay topic depends on both the subject matter and your personal interest —it can be hard to give your best effort on something that bores you to tears! But it can also be near impossible to write an argumentative essay on a topic that has no room for debate.

As we said earlier, a good argumentative essay topic will be one that has the potential to reasonably go in at least two directions—for or against, yes or no, and why . For example, it's pretty hard to write an argumentative essay on whether or not people should be allowed to murder one another—not a whole lot of debate there for most people!—but writing an essay for or against the death penalty has a lot more wiggle room for evidence and argument.

A good topic is also one that can be substantiated through hard evidence and relevant sources . So be sure to pick a topic that other people have studied (or at least studied elements of) so that you can use their data in your argument. For example, if you're arguing that it should be mandatory for all middle school children to play a sport, you might have to apply smaller scientific data points to the larger picture you're trying to justify. There are probably several studies you could cite on the benefits of physical activity and the positive effect structure and teamwork has on young minds, but there's probably no study you could use where a group of scientists put all middle-schoolers in one jurisdiction into a mandatory sports program (since that's probably never happened). So long as your evidence is relevant to your point and you can extrapolate from it to form a larger whole, you can use it as a part of your resource material.

And if you need ideas on where to get started, or just want to see sample argumentative essay topics, then check out these links for hundreds of potential argumentative essay topics.

101 Persuasive (or Argumentative) Essay and Speech Topics

301 Prompts for Argumentative Writing

Top 50 Ideas for Argumentative/Persuasive Essay Writing

[Note: some of these say "persuasive essay topics," but just remember that the same topic can often be used for both a persuasive essay and an argumentative essay; the difference is in your writing style and the evidence you use to support your claims.]

body_fight

KO! Find that one argumentative essay topic you can absolutely conquer.

Argumentative Essay Format

Argumentative Essays are composed of four main elements:

  • A position (your argument)
  • Your reasons
  • Supporting evidence for those reasons (from reliable sources)
  • Counterargument(s) (possible opposing arguments and reasons why those arguments are incorrect)

If you're familiar with essay writing in general, then you're also probably familiar with the five paragraph essay structure . This structure is a simple tool to show how one outlines an essay and breaks it down into its component parts, although it can be expanded into as many paragraphs as you want beyond the core five.

The standard argumentative essay is often 3-5 pages, which will usually mean a lot more than five paragraphs, but your overall structure will look the same as a much shorter essay.

An argumentative essay at its simplest structure will look like:

Paragraph 1: Intro

  • Set up the story/problem/issue
  • Thesis/claim

Paragraph 2: Support

  • Reason #1 claim is correct
  • Supporting evidence with sources

Paragraph 3: Support

  • Reason #2 claim is correct

Paragraph 4: Counterargument

  • Explanation of argument for the other side
  • Refutation of opposing argument with supporting evidence

Paragraph 5: Conclusion

  • Re-state claim
  • Sum up reasons and support of claim from the essay to prove claim is correct

Now let's unpack each of these paragraph types to see how they work (with examples!), what goes into them, and why.

Paragraph 1—Set Up and Claim

Your first task is to introduce the reader to the topic at hand so they'll be prepared for your claim. Give a little background information, set the scene, and give the reader some stakes so that they care about the issue you're going to discuss.

Next, you absolutely must have a position on an argument and make that position clear to the readers. It's not an argumentative essay unless you're arguing for a specific claim, and this claim will be your thesis statement.

Your thesis CANNOT be a mere statement of fact (e.g., "Washington DC is the capital of the United States"). Your thesis must instead be an opinion which can be backed up with evidence and has the potential to be argued against (e.g., "New York should be the capital of the United States").

Paragraphs 2 and 3—Your Evidence

These are your body paragraphs in which you give the reasons why your argument is the best one and back up this reasoning with concrete evidence .

The argument supporting the thesis of an argumentative essay should be one that can be supported by facts and evidence, rather than personal opinion or cultural or religious mores.

For example, if you're arguing that New York should be the new capital of the US, you would have to back up that fact by discussing the factual contrasts between New York and DC in terms of location, population, revenue, and laws. You would then have to talk about the precedents for what makes for a good capital city and why New York fits the bill more than DC does.

Your argument can't simply be that a lot of people think New York is the best city ever and that you agree.

In addition to using concrete evidence, you always want to keep the tone of your essay passionate, but impersonal . Even though you're writing your argument from a single opinion, don't use first person language—"I think," "I feel," "I believe,"—to present your claims. Doing so is repetitive, since by writing the essay you're already telling the audience what you feel, and using first person language weakens your writing voice.

For example,

"I think that Washington DC is no longer suited to be the capital city of the United States."

"Washington DC is no longer suited to be the capital city of the United States."

The second statement sounds far stronger and more analytical.

Paragraph 4—Argument for the Other Side and Refutation

Even without a counter argument, you can make a pretty persuasive claim, but a counterargument will round out your essay into one that is much more persuasive and substantial.

By anticipating an argument against your claim and taking the initiative to counter it, you're allowing yourself to get ahead of the game. This way, you show that you've given great thought to all sides of the issue before choosing your position, and you demonstrate in multiple ways how yours is the more reasoned and supported side.

Paragraph 5—Conclusion

This paragraph is where you re-state your argument and summarize why it's the best claim.

Briefly touch on your supporting evidence and voila! A finished argumentative essay.

body_plesiosaur

Your essay should have just as awesome a skeleton as this plesiosaur does. (In other words: a ridiculously awesome skeleton)

Argumentative Essay Example: 5-Paragraph Style

It always helps to have an example to learn from. I've written a full 5-paragraph argumentative essay here. Look at how I state my thesis in paragraph 1, give supporting evidence in paragraphs 2 and 3, address a counterargument in paragraph 4, and conclude in paragraph 5.

Topic: Is it possible to maintain conflicting loyalties?

Paragraph 1

It is almost impossible to go through life without encountering a situation where your loyalties to different people or causes come into conflict with each other. Maybe you have a loving relationship with your sister, but she disagrees with your decision to join the army, or you find yourself torn between your cultural beliefs and your scientific ones. These conflicting loyalties can often be maintained for a time, but as examples from both history and psychological theory illustrate, sooner or later, people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever.

The first two sentences set the scene and give some hypothetical examples and stakes for the reader to care about.

The third sentence finishes off the intro with the thesis statement, making very clear how the author stands on the issue ("people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever." )

Paragraphs 2 and 3

Psychological theory states that human beings are not equipped to maintain conflicting loyalties indefinitely and that attempting to do so leads to a state called "cognitive dissonance." Cognitive dissonance theory is the psychological idea that people undergo tremendous mental stress or anxiety when holding contradictory beliefs, values, or loyalties (Festinger, 1957). Even if human beings initially hold a conflicting loyalty, they will do their best to find a mental equilibrium by making a choice between those loyalties—stay stalwart to a belief system or change their beliefs. One of the earliest formal examples of cognitive dissonance theory comes from Leon Festinger's When Prophesy Fails . Members of an apocalyptic cult are told that the end of the world will occur on a specific date and that they alone will be spared the Earth's destruction. When that day comes and goes with no apocalypse, the cult members face a cognitive dissonance between what they see and what they've been led to believe (Festinger, 1956). Some choose to believe that the cult's beliefs are still correct, but that the Earth was simply spared from destruction by mercy, while others choose to believe that they were lied to and that the cult was fraudulent all along. Both beliefs cannot be correct at the same time, and so the cult members are forced to make their choice.

But even when conflicting loyalties can lead to potentially physical, rather than just mental, consequences, people will always make a choice to fall on one side or other of a dividing line. Take, for instance, Nicolaus Copernicus, a man born and raised in Catholic Poland (and educated in Catholic Italy). Though the Catholic church dictated specific scientific teachings, Copernicus' loyalty to his own observations and scientific evidence won out over his loyalty to his country's government and belief system. When he published his heliocentric model of the solar system--in opposition to the geocentric model that had been widely accepted for hundreds of years (Hannam, 2011)-- Copernicus was making a choice between his loyalties. In an attempt t o maintain his fealty both to the established system and to what he believed, h e sat on his findings for a number of years (Fantoli, 1994). But, ultimately, Copernicus made the choice to side with his beliefs and observations above all and published his work for the world to see (even though, in doing so, he risked both his reputation and personal freedoms).

These two paragraphs provide the reasons why the author supports the main argument and uses substantiated sources to back those reasons.

The paragraph on cognitive dissonance theory gives both broad supporting evidence and more narrow, detailed supporting evidence to show why the thesis statement is correct not just anecdotally but also scientifically and psychologically. First, we see why people in general have a difficult time accepting conflicting loyalties and desires and then how this applies to individuals through the example of the cult members from the Dr. Festinger's research.

The next paragraph continues to use more detailed examples from history to provide further evidence of why the thesis that people cannot indefinitely maintain conflicting loyalties is true.

Paragraph 4

Some will claim that it is possible to maintain conflicting beliefs or loyalties permanently, but this is often more a matter of people deluding themselves and still making a choice for one side or the other, rather than truly maintaining loyalty to both sides equally. For example, Lancelot du Lac typifies a person who claims to maintain a balanced loyalty between to two parties, but his attempt to do so fails (as all attempts to permanently maintain conflicting loyalties must). Lancelot tells himself and others that he is equally devoted to both King Arthur and his court and to being Queen Guinevere's knight (Malory, 2008). But he can neither be in two places at once to protect both the king and queen, nor can he help but let his romantic feelings for the queen to interfere with his duties to the king and the kingdom. Ultimately, he and Queen Guinevere give into their feelings for one another and Lancelot—though he denies it—chooses his loyalty to her over his loyalty to Arthur. This decision plunges the kingdom into a civil war, ages Lancelot prematurely, and ultimately leads to Camelot's ruin (Raabe, 1987). Though Lancelot claimed to have been loyal to both the king and the queen, this loyalty was ultimately in conflict, and he could not maintain it.

Here we have the acknowledgement of a potential counter-argument and the evidence as to why it isn't true.

The argument is that some people (or literary characters) have asserted that they give equal weight to their conflicting loyalties. The refutation is that, though some may claim to be able to maintain conflicting loyalties, they're either lying to others or deceiving themselves. The paragraph shows why this is true by providing an example of this in action.

Paragraph 5

Whether it be through literature or history, time and time again, people demonstrate the challenges of trying to manage conflicting loyalties and the inevitable consequences of doing so. Though belief systems are malleable and will often change over time, it is not possible to maintain two mutually exclusive loyalties or beliefs at once. In the end, people always make a choice, and loyalty for one party or one side of an issue will always trump loyalty to the other.

The concluding paragraph summarizes the essay, touches on the evidence presented, and re-states the thesis statement.

How to Write an Argumentative Essay: 8 Steps

Writing the best argumentative essay is all about the preparation, so let's talk steps:

#1: Preliminary Research

If you have the option to pick your own argumentative essay topic (which you most likely will), then choose one or two topics you find the most intriguing or that you have a vested interest in and do some preliminary research on both sides of the debate.

Do an open internet search just to see what the general chatter is on the topic and what the research trends are.

Did your preliminary reading influence you to pick a side or change your side? Without diving into all the scholarly articles at length, do you believe there's enough evidence to support your claim? Have there been scientific studies? Experiments? Does a noted scholar in the field agree with you? If not, you may need to pick another topic or side of the argument to support.

#2: Pick Your Side and Form Your Thesis

Now's the time to pick the side of the argument you feel you can support the best and summarize your main point into your thesis statement.

Your thesis will be the basis of your entire essay, so make sure you know which side you're on, that you've stated it clearly, and that you stick by your argument throughout the entire essay .

#3: Heavy-Duty Research Time

You've taken a gander at what the internet at large has to say on your argument, but now's the time to actually read those sources and take notes.

Check scholarly journals online at Google Scholar , the Directory of Open Access Journals , or JStor . You can also search individual university or school libraries and websites to see what kinds of academic articles you can access for free. Keep track of your important quotes and page numbers and put them somewhere that's easy to find later.

And don't forget to check your school or local libraries as well!

#4: Outline

Follow the five-paragraph outline structure from the previous section.

Fill in your topic, your reasons, and your supporting evidence into each of the categories.

Before you begin to flesh out the essay, take a look at what you've got. Is your thesis statement in the first paragraph? Is it clear? Is your argument logical? Does your supporting evidence support your reasoning?

By outlining your essay, you streamline your process and take care of any logic gaps before you dive headfirst into the writing. This will save you a lot of grief later on if you need to change your sources or your structure, so don't get too trigger-happy and skip this step.

Now that you've laid out exactly what you'll need for your essay and where, it's time to fill in all the gaps by writing it out.

Take it one step at a time and expand your ideas into complete sentences and substantiated claims. It may feel daunting to turn an outline into a complete draft, but just remember that you've already laid out all the groundwork; now you're just filling in the gaps.

If you have the time before deadline, give yourself a day or two (or even just an hour!) away from your essay . Looking it over with fresh eyes will allow you to see errors, both minor and major, that you likely would have missed had you tried to edit when it was still raw.

Take a first pass over the entire essay and try your best to ignore any minor spelling or grammar mistakes—you're just looking at the big picture right now. Does it make sense as a whole? Did the essay succeed in making an argument and backing that argument up logically? (Do you feel persuaded?)

If not, go back and make notes so that you can fix it for your final draft.

Once you've made your revisions to the overall structure, mark all your small errors and grammar problems so you can fix them in the next draft.

#7: Final Draft

Use the notes you made on the rough draft and go in and hack and smooth away until you're satisfied with the final result.

A checklist for your final draft:

  • Formatting is correct according to your teacher's standards
  • No errors in spelling, grammar, and punctuation
  • Essay is the right length and size for the assignment
  • The argument is present, consistent, and concise
  • Each reason is supported by relevant evidence
  • The essay makes sense overall

#8: Celebrate!

Once you've brought that final draft to a perfect polish and turned in your assignment, you're done! Go you!

body_prepared_rsz

Be prepared and ♪ you'll never go hungry again ♪, *cough*, or struggle with your argumentative essay-writing again. (Walt Disney Studios)

Good Examples of Argumentative Essays Online

Theory is all well and good, but examples are key. Just to get you started on what a fully-fleshed out argumentative essay looks like, let's see some examples in action.

Check out these two argumentative essay examples on the use of landmines and freons (and note the excellent use of concrete sources to back up their arguments!).

The Use of Landmines

A Shattered Sky

The Take-Aways: Keys to Writing an Argumentative Essay

At first, writing an argumentative essay may seem like a monstrous hurdle to overcome, but with the proper preparation and understanding, you'll be able to knock yours out of the park.

Remember the differences between a persuasive essay and an argumentative one, make sure your thesis is clear, and double-check that your supporting evidence is both relevant to your point and well-sourced . Pick your topic, do your research, make your outline, and fill in the gaps. Before you know it, you'll have yourself an A+ argumentative essay there, my friend.

What's Next?

Now you know the ins and outs of an argumentative essay, but how comfortable are you writing in other styles? Learn more about the four writing styles and when it makes sense to use each .

Understand how to make an argument, but still having trouble organizing your thoughts? Check out our guide to three popular essay formats and choose which one is right for you.

Ready to make your case, but not sure what to write about? We've created a list of 50 potential argumentative essay topics to spark your imagination.

Courtney scored in the 99th percentile on the SAT in high school and went on to graduate from Stanford University with a degree in Cultural and Social Anthropology. She is passionate about bringing education and the tools to succeed to students from all backgrounds and walks of life, as she believes open education is one of the great societal equalizers. She has years of tutoring experience and writes creative works in her free time.

Student and Parent Forum

Our new student and parent forum, at ExpertHub.PrepScholar.com , allow you to interact with your peers and the PrepScholar staff. See how other students and parents are navigating high school, college, and the college admissions process. Ask questions; get answers.

Join the Conversation

Ask a Question Below

Have any questions about this article or other topics? Ask below and we'll reply!

Improve With Our Famous Guides

  • For All Students

The 5 Strategies You Must Be Using to Improve 160+ SAT Points

How to Get a Perfect 1600, by a Perfect Scorer

Series: How to Get 800 on Each SAT Section:

Score 800 on SAT Math

Score 800 on SAT Reading

Score 800 on SAT Writing

Series: How to Get to 600 on Each SAT Section:

Score 600 on SAT Math

Score 600 on SAT Reading

Score 600 on SAT Writing

Free Complete Official SAT Practice Tests

What SAT Target Score Should You Be Aiming For?

15 Strategies to Improve Your SAT Essay

The 5 Strategies You Must Be Using to Improve 4+ ACT Points

How to Get a Perfect 36 ACT, by a Perfect Scorer

Series: How to Get 36 on Each ACT Section:

36 on ACT English

36 on ACT Math

36 on ACT Reading

36 on ACT Science

Series: How to Get to 24 on Each ACT Section:

24 on ACT English

24 on ACT Math

24 on ACT Reading

24 on ACT Science

What ACT target score should you be aiming for?

ACT Vocabulary You Must Know

ACT Writing: 15 Tips to Raise Your Essay Score

How to Get Into Harvard and the Ivy League

How to Get a Perfect 4.0 GPA

How to Write an Amazing College Essay

What Exactly Are Colleges Looking For?

Is the ACT easier than the SAT? A Comprehensive Guide

Should you retake your SAT or ACT?

When should you take the SAT or ACT?

Stay Informed

argumentative essay examples about advertising

Get the latest articles and test prep tips!

Looking for Graduate School Test Prep?

Check out our top-rated graduate blogs here:

GRE Online Prep Blog

GMAT Online Prep Blog

TOEFL Online Prep Blog

Holly R. "I am absolutely overjoyed and cannot thank you enough for helping me!”

WordStream

13 of the Most Persuasive Ads We’ve Ever Seen

Have you ever gotten home after a long day and were delightfully surprised by a package—or, let’s be honest, pile of packages—waiting at your front door? It’s one of my favorite things, and I like to think that my past-self bought a gift for my future-self. I usually don’t remember why my past-self bought the gift in the first place, because most of the time I bought it spur-of-the-moment. Dang persuasive ads.

Coke ad with sunshine and happiness

But not all persuasive ads are created equally, and not all of them lead to delightful surprises. Here are 13 of the best, most effective persuasive ads we’ve ever seen—but first let’s make sure we’re clear on what persuasive ads do and why you’d want to use them.

What is a persuasive ad, anyway?

Persuasive ads are advertisements designed to elicit a desired action, usually purchasing a product. Remember the persuasive essay assignments from school? In those, you were writing to convince your reader. Persuasive ads are similar—they aim to convince potential customers to buy the featured product.

If you’re advertising a product, this technique is powerful. Persuasion can be used in almost any of your marketing campaign—across television, digital, print, audio, billboards , even PPC. We looked far and wide across all of these mediums for the best examples of persuasive ads, and we rounded up 13 ads that are exceptionally persuasive. Let’s take a look at what these ads are doing well and, most importantly, how you can use these techniques in your own ads.

1. Streeteasy: Find your place

Streeteasy subway ad

Streeteasy used the “Find your place” campaign to advertise their New York real estate mobile app. The campaign was posted all over subways throughout the city and highlighted sections of the city in a relatable way, because finding a place to live makes everyone feel a little bit like Goldilocks.

Why it works

This campaign had a subtle, inside joke quality to it—everyone gets wanting to live within walking distance from your job—but also needing to be far enough away from your coworkers. Streeteasy leaned into the *nudge, wink* feeling of solidarity between city dwellers to evoke humor in the face of a daunting task: finding a new place to live.

How to do it

What makes your product a great solution? What annoying problems does it solve? Lean into that. People are constantly looking for ways to make their lives easier; use your ads to persuade them your product will do exactly that.

📚  Free guide download  >>  The 36 Best Call to Action Phrases Ever (& Why They Work)

2. Curio.io: Most Interesting Person

Curio.io Instagram ad

Similar to daily newsletters, Curio is an audio-journalism app that is also trying to make your life easier. Now, you don’t even have to open an email to get a condensed version of the news! You can simply listen to it on your commute (NPR, you’ve got competition).

This ad has a lot going on. Not only is it video-based, with captions (as all video ads should be), it also includes a review and summary of the app in the ad copy . You’re getting hit from all directions with a ton of great reasons to download Curio.

It’s pretty easy to let your customers speak for you: Take this move from Curio and include a customer review in the copy. Or, even better, use it as the ad itself. Most importantly, though, Curio tells you upfront why you need this app: You’ll immediately become the most interesting person in the room. Make your value prop personal, and make it clear in the ad.

3. Revolve: If you love it, buy it <3

Revolve Instagram ad

Confession: I get hit with these ads from Revolve constantly . Do I have an online shopping problem? Define “problem.”

The most persuasive part of this ad is the copy: “if you love it, buy it <3 (before someone else does).” Yes, the carousel of pretty clothes is great, but the copy creates a sense of urgency and appeals to a desire to be a part of a community. I have terrible FOMO and have to buy it before someone else does and wears my perfect outfit!

This ad does double duty, persuading you to convert by appealing to the viewer’s desire to be a part of a community and fear of missing out on that opportunity. Fear might not always be the best angle for every brand, but for fashion marketing —or if you’re selling, say, bear mace—this is right up your alley.

🛑 Want to learn all about search engine marketing on Google? Get the free guide >> PPC 101: Complete Guide to Google Ads

4. Crave App: Save Money

Crave App Instagram ad

Crave created a video-based Instagram ad that looks and feels like user-generated content, maybe even something a food blogger would post. In this ad, you follow someone for five meals, watching as they get discount after discount on their food.

The persuasion in this ad isn’t very nuanced: The ad shows you exactly how to use the app and how much money you’ll save. Logical, right? That’s the simple, effective appeal here.

If your product is cheaper than other options out there, you’re in luck. You can persuade people with a logical display of how your option costs less money—or maybe even saves people money, like Crave. Show your audience that your product will not better their life, but will also better their bank account.

5. OTTO Greenpoint: Endless Amenities

OTTO Greenpoint Instagram ad

Like Streeteasy, OTTO is advertising a place to live. Unlike Streeteasy, though, it’s actually an apartment complex. That means OTTO can show off beautiful rooms and comfortable-looking beds in its advertisements.

Imagine loving your apartment so much that you never wanted to leave? This advertisement persuades their audience that the “endless amenities and laid-back atmosphere” of their complex will make you want to stick around (forever!?).

This campaign definitely evokes a feeling of laziness, comfort, and sloth. Don’t miss the kitschy, “A freak in the streets, asleep in the sheets” graphic poster behind the bed. Duplicate this persuasive ad by showing your audience your product’s soft, lazy side that just wants to watch Netflix all day.

Now I’m dreading going home to my own non-air-conditioned apartment…

6. Burger King: Shadow Campaign

Burger King shadow campaign Tweet

This might be one of my favorite ad campaigns ever. A few years ago, Burger King quietly waged a war by promoting people’s tweets complaining about Wendy’s. It resulted in hilarity—and probably a lot of Whopper purchases.

Burger King didn’t have to do much leg work on this one. In case you’re wondering how they promoted other people’s tweets, Twitter will let you do this if you get permission from the user! These ads definitely got some laughs over this. And, with this campaign, Burger King let customers—albeit disgruntled ones—do the talking, which gives a bit more weight to the message.

👀 Looking for more ways to promote your business? Download now >> 30+ Ways to Promote Your Business (On Any Budget!)

If you’re feeling bold, check out the complaints on social media aimed at your direct competitor. Pick the one that you think best applies (this product broke/is too expensive/doesn’t work!) and see if you can promote or repost it. Let your competitor’s detractors be your best advocates.

7.  Heinz: Ed Sheeran

Apparently, Ed Sheeran is Heinz Ketchup’s biggest fan. This silly commercial is part of Heinz’s ad campaign in the UK right now, where the company is attempting to get ketchup just as popular there as it is in the US.

Ed Sheeran charming, and he narrates the commercial as though it’s a pitch. The effect makes it feel like you’re watching a movie clip instead of an ad. He convinces you that all the “posh” food and sauces are nothing without his backpack-based Heinz.

If your brand is big enough—or lucky enough—to have a fan like Ed Sheeran, you should be all set. However, if your celebrity fanbase is a bit smaller, think about working with influencers. Persuasive ads are usually very on-brand for social media personalities.

Pro tip: Find an influencer that’s more niche. That way, you can target a specific audience you’re looking to convert, often at a lower cost.

8. HP: Nobody’s Watching

persuasive ad examples - nobodys watching

I’m a big fan of HP’s most recent persuasive ad campaigns (see: hang however ), but this one takes the cake. For some terribly relatable, Gen-Z-focused content, watch the video .

This ad is specifically targeting the fact that you can flip a switch and turn your computer’s camera off (no need for those tiny, attachable shades anymore), which means you can be anywhere with your computer … but no one can see you. It persuades you that having an HP computer means that you’re safe and sound being completely yourself.

This is targeted at a specific audience , which is a good thing to keep in mind when brainstorming persuasive ads. Think about a concern your audience has about your product and show them why it’s a non-issue.

9. Clorox: Trusted by Moms

Clorox Google Display ad

This little display ad has been following me around since my mom came to visit me. Go figure.

Not only does this display advertisement boast that Clorox is trusted by moms generally, they added a review from “sydney2” (presumably a mom) at the bottom. This is reminiscent of basically any paper towel or cleaning product commercial—moms know best when it comes to cleaning up after messy, tiny humans.

Think about the main demographic using your product. If you’re selling running sneakers, it’s easy to say “Trusted by two million runners,” assuming you’ve sold two million pairs of shoes. Brag about who trusts your product to persuade more people to trust it. Simple!

10. Parachute: Go back to bed

Parachute billboard

This is one of my favorite out of home advertisements. Parachute ran a campaign basically reminding us all that we’d rather not be on a city street but at home, in bed.

Relatable content at its best: Who hasn’t hit the snooze button and mumbled, “just five more minutes”? Parachute is literally persuading people to spend more time in bed sleeping. Everyone loves sleep.

Think about how your product provides a universal good. Be brutally simple—and glorify that simplicity. Does it satiate your hunger? Keep you dry on a rainy day? Make your audience yearn for that feeling.

11. The Palm: “restaurant reservations nyc”

Google search ad

This is an interesting one—I stumbled on this ad when I googled “restaurant reservations nyc,” expecting to see ads from OpenTable, Resy, Seated, or other similar reservation-booking platforms.

I’m a big fan of the line, “Wherever you join us, The Palm will always feel like home.” The Palm has three locations in New York (and one in JFK airport). New York City can be a big scary place, but The Palm is confident it can be your home away from home, a safe place to relax.

This ad is persuasive because it makes the unfamiliar familiar. Sometimes buying a new product can be scary. (I have older family members who are terrified to buy a new brand of orange juice, for instance.) Give your audience a level of comfort with your product that will persuade them to covert .

12. Pizza Hut: Cheesy Bites

Pizza Hut search ad

Okay, I know you’re thinking, “Really? Two food-related ads?!” But I’m a hungry person, and I’m passionate about pizza. And I saw this advertisement on (drumroll, please) … BING!

I don’t know a single person on this planet that would turn down cheese-filled bites delivered to their door (okay, maybe psychopaths).This text ad pulls out all the stops. It stresses convenience, time-sensitive promotions, and options galore. How could you not click through?!

While sometimes you want to provide a simple solution to a simple problem, this ad provides a plethora of options to solve a simple problem (pizza delivery near me). Play to people’s pain points or weaknesses, like hunger, to convince them that they need your product—like right now.

13. Lyft: We’ll get you there

Lyft billboard

This is an interesting ad, because it’s not *really* an ad. It is aimed toward Lyft drivers, instead of passengers, as a nod to their “other lives,” or the reasons that they drive for Lyft. Maybe they’re caretakers, aspiring actors, or people just trying to make ends meet through a side hustle.

It works because it gave Lyft an opportunity to show their support for their own employees. Yes, I know in the beginning I said no branding in true persuasive ads. This one is just doing double duty. The ad is persuading people to become Lyft drivers by thanking their current drivers.

Take the time to celebrate your own employees, the people behind your wonderful products. With so many new direct-to-consumer brands out there, your audience wants to know that you’re a real company, offering real products, made by real people. Show them that.

Go persuade some customers

Persuasive ads can feel like they need a lot of production and effort . But no need to hire an advertising agency just yet! Use the list above as inspiration and if you ever get stuck figuring out what is so special about your product, I like to keep the Deck of Brilliance in my back pocket. You got this!

google ads grader

Are you wasting money in Google Ads?

Find out now with the Free Google Ads Grader.

Join 683,369 other marketers that receive our weekly newsletter!

Mary Lister

Meet The Author

Mary lister.

Mary is a content writer/strategist at Starry, Inc. and an enthusiast of all things Internet. When she’s not writing words for work, you can find her eating extra-cheesy pizza while planning her next trip.

LinkedIn

Recommended for you

20 Neuromarketing Techniques & Triggers for Better-Converting Copy

20 Neuromarketing Techniques & Triggers for Better-Converting Copy

The 5 Personality Traits that Will Change How You Target Customers

The 5 Personality Traits that Will Change How You Target Customers

Free google ads performance grader.

Google Ads Grader

26 Brilliant Ways to Use Psychology in Your Copywriting (with Examples)

25 Brilliant Ways to Use Psychology

5 Powerful Buying Motives & How to Use Them to Increase Sales

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

How to Increase Customer Perceived Value: 13 Psychology-Backed Strategies

Please read our Comment Policy before commenting.

Unlock your business potential

We offer innovative technology and unparalleled expertise to move your business forward.

Argumentative Essay – Outline, Form, and Examples

Daniel Bal

What is an argumentative essay?

An argumentative essay requires the writer to investigate a specific topic by collecting and evaluating evidence to establish a position on the subject matter.

When preparing to compose a good argumentative essay, utilize the following steps:

Step 1: Select a topic.

Step 2: Identify a position.

Step 3: Locate appropriate resources.

Step 4: Identify evidence supporting the position. ( NOTE: If there is little evidence in support of the claim, consider re-examining the main argument.)

Steps to write an argumentative essay

When gathering evidence, use credible sources . To determine the credibility of the source, consider authority, currency, accuracy, and objectivity:

Who is the author ? Are they an expert in the field? Has a reputable publisher published the work?

How current is the information in the source? Does the currency of the source matter? Does the age of the source impact the content? Is there newer information that disproves the source’s information?

Can other sources verify the accuracy of the information? Does the information contradict that found in other commonly accepted sources?

Is there any evidence of bias, or is the source objective ? Is the research sponsored by an organization that may skew the information?

The following are typically recognized as providing appropriate, credible research material:

Peer-reviewed journals/research papers

Government agencies

Professional organizations

Library databases

Reference books

Credible sources

Writers should avoid using the following sources:

Social media posts

Out-of-date materials

Step 5: Utilize the research to determine a thesis statement that identifies the topic, position, and support(s).

Step 6: Use the evidence to construct an outline, detailing the main supports and relevant evidence.

Steps to write an argumentative essay

Argumentative essay outline

After gathering all of the necessary research, the next step in composing an argumentative essay focuses on organizing the information through the use of an outline:

Introduction

Attention Grabber/Hook

Background Information: Include any background information pertinent to the topic that the reader needs to know to understand the argument.

Thesis: State the position in connection to the main topic and identify the supports that will help prove the argument.

Topic sentence

Identify evidence in support of the claim in the topic sentence

Explain how the evidence supports the argument

Evidence 3 (Continue as needed)

Support 2 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Invite the audience to take a specific action.

Identify the overall importance of the topic and position.

Argumentative essay outline

How to write an argumentative essay

Regardless of the writer’s topic or point of view, an argumentative essay should include an introductory paragraph, body paragraphs, a conclusion, and works cited.

Background information

Body Paragraphs

Analysis of evidence

Rephrased thesis

Review of main ideas

Call to action

Works Cited

Components of an argumentative essay

Argumentative essay introduction

The introduction sets the tone for the entire paper and introduces the argument. In general, the first paragraph(s) should attract the reader’s attention, provide relevant context, and conclude with a thesis statement.

To attract the reader's attention , start with an introductory device. There are several attention-grabbing techniques, the most common of which consist of the following:

The writer can emphasize the topic’s importance by explaining the current interest in the topic or indicating that the subject is influential.

Pertinent statistics give the paper an air of authority.

There are many reasons for a stimulating statement to surprise a reader. Sometimes it is joyful; sometimes it is shocking; sometimes it is surprising because of who said it.

An interesting incident or anecdote can act as a teaser to lure the reader into the remainder of the essay. Be sure that the device is appropriate for the subject and focus of what follows.

Provide the reader with relevant context and background information necessary to understand the topic.

Conclude with a thesis statement that identifies the overall purpose of the essay (topic and position). Writers can also include their support directly in the thesis, which outlines the structure of the essay for the reader.

Avoid the following when writing the introduction to argumentative writing:

Starting with dictionary definitions is too overdone and unappealing.

Do not make an announcement of the topic like “In this paper I will…” or “The purpose of this essay is to….”

Evidence supporting or developing the thesis should be in the body paragraphs, not the introduction.

Beginning the essay with general or absolute statements such as “throughout history...” or “as human beings we always...” or similar statements suggest the writer knows all of history or that all people behave or think in the same way.

Argumentative essay thesis

The thesis statement is the single, specific claim the writer sets out to prove and is typically positioned as the last sentence of the introduction . It is the controlling idea of the entire argument that identifies the topic, position, and reasoning.

When constructing a thesis for an argumentative paper, make sure it contains a side of the argument, not simply a topic. An argumentative thesis identifies the writer’s position on a given topic. If a position cannot be taken, then it is not argumentative thesis:

Topic: Capital punishment is practiced in many states.

Thesis: Capital punishment should be illegal.

While not always required, the thesis statement can include the supports the writer will use to prove the main claim. Therefore, a thesis statement can be structured as follows:

TOPIC + POSITION (+ SUPPORTS)

No Supports: College athletes (TOPIC) should be financially compensated (POSITION).

Supports: College athletes (TOPIC) should be financially compensated (POSITION) because they sacrifice their minds and bodies (SUPPORT 1), cannot hold

Argumentative essay body paragraphs

Body paragraphs can be of varying lengths, but they must present a coherent argument unified under a single topic. They are rarely ever longer than one page, double-spaced; usually they are much shorter.

Lengthy paragraphs indicate a lack of structure. Identify the main ideas of a lengthy paragraph to determine if they make more sense as separate topics in separate paragraphs.

Shorter paragraphs usually indicate a lack of substance; there is not enough evidence or analysis to prove the argument. Develop the ideas more or integrate the information into another paragraph.

The structure of an argumentative paragraph should include a topic sentence, evidence, and a transition.

The topic sentence is the thesis of the paragraph that identifies the arguable point in support of the main argument. The reader should know exactly what the writer is trying to prove within the paragraph by reading the first sentence.

The supporting evidence and analysis provide information to support the claim. There should be a balance between the evidence (facts, quotations, summary of events/plot, etc.) and analysis (interpretation of evidence). If the paragraph is evidence-heavy, there is not much of an argument; if it is analysis-heavy, there is not enough evidence in support of the claim.

The transition can be at the beginning or the end of a paragraph. However, it is much easier to combine the transition with the concluding observation to help the paragraphs flow into one another. Transitions in academic writing should tell the reader where you were, where you are going, and relate to the thesis.

Some essays may benefit from the inclusion of rebuttals to potential counterarguments of the writer’s position.

Argumentative essay conclusion

The conclusion should make readers glad they read the paper. It can suggest broader implications that will not only interest readers but also enrich their understanding in some way. There are three aspects to follow when constructing the conclusion: rephrase the thesis, synthesize information, and call the reader to action.

Rephrased the thesis in the first sentence of the conclusion. It must be in different words; do not simply write it verbatim.

Synthesize the argument by showing how the paper's main points support the argument.

Propose a course of action or a solution to an issue. This can redirect the reader's thought process to apply the ideas to their life or to see the broader implications of the topic.

Avoid the following when constructing the conclusion:

Beginning with an unnecessary, overused phrase such as "in conclusion," "in summary," or "in closing;" although these phrases can work in speeches, they come across as trite in writing

Introducing a new idea or subtopic in the conclusion

Making sentimental, emotional appeals that are out of character with the rest of the paper

Including evidence (quotations, statistics, etc.) that should be in the body of the paper

Argumentative essay examples

Examples of argumentative essays vary depending upon the type:

Academic essays differ based upon the topic and position. These essays follow a more traditional structure and are typically assigned in high school or college. Examples of academic argumentative essay topics include the following:

Advantages or disadvantages of social media

Animal testing

Art education

Benefit or detriment of homework

Capital punishment

Class warfare

Immigration

School uniforms

Universal healthcare

Violence in video games

Argumentative literary essays are typically more informal and do not follow the same structure as an academic essay. The following are popular examples of argumentative literary essays:

“Letter from Birmingham Jail” by Martin Luther King, Jr.

“Death of the Moth” by Virginia Woolf

“Shooting an Elephant” by George Orwell

“Thoughts for the Times on War and Death” by Sigmund Freud

“Does the Truth Matter? Science, Pseudoscience, and Civilization” by Carl Sagan

“Self-Reliance” by Ralph Waldo Emerson

Argumentative Essay Examples & Analysis

July 20, 2023

Writing successful argumentative or persuasive essays is a sort of academic rite of passage: every student, at some point in their academic career, will have to do it. And not without reason—writing a good argumentative essay requires the ability to organize one’s thoughts, reason logically, and present evidence in support of claims. They even require empathy, as authors are forced to inhabit and then respond to viewpoints that run counter to their own. Here, we’ll look at some argumentative essay examples and analyze their strengths and weaknesses.

What is an argumentative essay?

Before we turn to those argumentative essay examples, let’s get precise about what an argumentative essay is. An argumentative essay is an essay that advances a central point, thesis, or claim using evidence and facts. In other words, argumentative essays are essays that argue on behalf of a particular viewpoint. The goal of an argumentative essay is to convince the reader that the essay’s core idea is correct.

Good argumentative essays rely on facts and evidence. Personal anecdotes, appeals to emotion , and opinions that aren’t grounded in evidence just won’t fly. Let’s say I wanted to write an essay arguing that cats are the best pets. It wouldn’t be enough to say that I love having a cat as a pet. That’s just my opinion. Nor would it be enough to cite my downstairs neighbor Claudia, who also has a cat and who also prefers cats to dogs. That’s just an anecdote.

For the essay to have a chance at succeeding, I’d have to use evidence to support my argument. Maybe there are studies that compare the cost of cat ownership to dog ownership and conclude that cat ownership is less expensive. Perhaps there’s medical data that shows that more people are allergic to dogs than they are to cats. And maybe there are surveys that show that cat owners are more satisfied with their pets than are dog owners. I have no idea if any of that is true. The point is that successful argumentative essays use evidence from credible sources to back up their points.

Argumentative essay structure

Important to note before we examine a few argumentative essay examples: most argumentative essays will follow a standard 5-paragraph format. This format entails an introductory paragraph that lays out the essay’s central claim. Next, there are three body paragraphs that each advance sub-claims and evidence to support the central claim. Lastly, there is a conclusion that summarizes the points made. That’s not to say that every good argumentative essay will adhere strictly to the 5-paragraph format. And there is plenty of room for flexibility and creativity within the 5-paragraph format. For example, a good argumentative essay that follows the 5-paragraph template will also generally include counterarguments and rebuttals.

Introduction Example

Now let’s move on to those argumentative essay examples, and examine in particular a couple of introductions. The first takes on a common argumentative essay topic —capital punishment.

The death penalty has long been a divisive issue in the United States. 24 states allow the death penalty, while the other 26 have either banned the death penalty outright or issued moratoriums halting the practice. Proponents of the death penalty argue that it’s an effective deterrent against crime. Time and time again, however, this argument has been shown to be false. Capital punishment does not deter crime. But not only that—the death penalty is irreversible, which allows our imperfect justice system no room for error. Finally, the application of the death penalty is racially biased—the population of death row is over 41% Black , despite Black Americans making up just 13% of the U.S. population. For all these reasons, the death penalty should be outlawed across the board in the United States.

Why this introduction works: First, it’s clear. It lays out the essay’s thesis: that the death penalty should be outlawed in the United States. It also names the sub-arguments the author is going to use to support the thesis: (1), capital punishment does not deter crime, (2), it’s irreversible, and (3), it’s a racially biased practice. In laying out these three points, the author is also laying out the structure of the essay to follow. Each of the body paragraphs will take on one of the three sub-arguments presented in the introduction.

Argumentative Essay Examples (Continued)

Something else I like about this introduction is that it acknowledges and then refutes a common counterargument—the idea that the death penalty is a crime deterrent. Notice also the flow of the first two sentences. The first flags the essay’s topic. But it also makes a claim—that the issue of capital punishment is politically divisive. The following sentence backs this claim up. Essentially half of the country allows the practice; the other half has banned it. This is a feature not just of solid introductions but of good argumentative essays in general—all the essay’s claims will be backed up with evidence.

How it could be improved: Okay, I know I just got through singing the praises of the first pair of sentences, but if I were really nitpicking, I might take issue with them. Why? The first sentence is a bit of a placeholder. It’s a platitude, a way for the author to get a foothold in the piece. The essay isn’t about how divisive the death penalty is; it’s about why it ought to be abolished. When it comes to writing an argumentative essay, I always like to err on the side of blunt. There’s nothing wrong with starting an argumentative essay with the main idea: Capital punishment is an immoral and ineffective form of punishment, and the practice should be abolished .

Let’s move on to another argumentative essay example. Here’s an introduction that deals with the effects of technology on the brain:

Much of the critical discussion around technology today revolves around social media. Critics argue that social media has cut us off from our fellow citizens, trapping us in “information silos” and contributing to political polarization. Social media also promotes unrealistic and unhealthy beauty standards, which can lead to anxiety and depression. What’s more, the social media apps themselves are designed to addict their users. These are all legitimate critiques of social media, and they ought to be taken seriously. But the problem of technology today goes deeper than social media. The internet itself is the problem. Whether it’s on our phones or our laptops, on a social media app, or doing a Google search, the internet promotes distracted thinking and superficial learning. The internet is, quite literally, rewiring our brains.

Why this introduction works: This introduction hooks the reader by tying a topical debate about social media to the essay’s main subject—the problem of the internet itself. The introduction makes it clear what the essay is going to be about; the sentence, “But the problem of technology…” signals to the reader that the main idea is coming. I like the clarity with which the main idea is stated, and, as in the previous introduction, the main idea sets up the essay to follow.

How it could be improved: I like how direct this introduction is, but it might be improved by being a little more specific. Without getting too technical, the introduction might tell the reader what it means to “promote distracted thinking and superficial learning.” It might also hint as to why these are good arguments. For example, are there neurological or psychological studies that back this claim up? A simple fix might be: Whether it’s on our phones or our laptops, on a social media app, or doing a Google search, countless studies have shown that the internet promotes distracted thinking and superficial learning . The body paragraphs would then elaborate on those points. And the last sentence, while catchy, is a bit vague.

Body Paragraph Example

Let’s stick with our essay on capital punishment and continue on to the first body paragraph.

Proponents of the death penalty have long claimed that the practice is an effective deterrent to crime. It might not be pretty, they say, but its deterrent effects prevent further crime. Therefore, its continued use is justified. The problem is that this is just not borne out in the data. There is simply no evidence that the death penalty deters crime more than other forms of punishment, like long prison sentences. States, where the death penalty is still carried out, do not have lower crime rates than states where the practice has been abolished. States that have abandoned the death penalty likewise show no increase in crime or murder rates.

Body Paragraph (Continued)

For example, the state of Louisiana, where the death penalty is legal, has a murder rate of 21.3 per 100,000 residents. In Iowa, where the death penalty was abolished in 1965, the murder rate is 3.2 per 100,000. In Kentucky the death penalty is legal and the murder rate is 9.6; in Michigan where it’s illegal, the murder rate is 8.7. The death penalty simply has no bearing on murder rates. If it did, we’d see markedly lower murder rates in states that maintain the practice. But that’s not the case. Capital punishment does not deter crime. Therefore, it should be abolished.

Why this paragraph works: This body paragraph is successful because it coheres with the main idea set out in the introduction. It supports the essay’s first sub-argument—that capital punishment does not deter crime—and in so doing, it supports the essay’s main idea—that capital punishment should be abolished. How does it do that? By appealing to the data. A nice feature of this paragraph is that it simultaneously debunks a common counterargument and advances the essay’s thesis. It also supplies a few direct examples (murder rates in states like Kentucky, Michigan, etc.) without getting too technical. Importantly, the last few sentences tie the data back to the main idea of the essay. It’s not enough to pepper your essay with statistics. A good argumentative essay will unpack the statistics, tell the reader why the statistics matter, and how they support or confirm the essay’s main idea.

How it could be improved: The author is missing one logical connection at the end of the paragraph. The author shows that capital punishment doesn’t deter crime, but then just jumps to their conclusion. They needed to establish a logical bridge to get from the sub-argument to the conclusion. That bridge might be: if the deterrent effect is being used as a justification to maintain the practice, but the deterrent effect doesn’t really exist, then , in the absence of some other justification, the death penalty should be abolished. The author almost got there, but just needed to make that one final logical connection.

Conclusion Example

Once we’ve supported each of our sub-arguments with a corresponding body paragraph, it’s time to move on to the conclusion.

It might be nice to think that executing murderers prevents future murders from happening, that our justice system is infallible and no one is ever wrongly put to death, and that the application of the death penalty is free of bias. But as we have seen, each of those thoughts are just comforting fictions. The death penalty does not prevent future crime—if it did, we’d see higher crime rates in states that’ve done away with capital punishment. The death penalty is an irreversible punishment meted out by an imperfect justice system—as a result, wrongful executions are unavoidable. And the death penalty disproportionately affects people of color. The death penalty is an unjustifiable practice—both practically and morally. Therefore, the United States should do away with the practice and join the more than 85 world nations that have already done so.

Why this conclusion works: It concisely summarizes the points made throughout the essay. But notice that it’s not identical to the introduction. The conclusion makes it clear that our understanding of the issue has changed with the essay. It not only revisits the sub-arguments, it expounds upon them. And to put a bow on everything, it restates the thesis—this time, though, with a little more emotional oomph.

How it could be improved: I’d love to see a little more specificity with regard to the sub-arguments. Instead of just rehashing the second sub-argument—that wrongful executions are unavoidable—the author could’ve included a quick statistic to give the argument more weight. For example: The death penalty is an irreversible punishment meted out by an imperfect justice system—as a result, wrongful executions are unavoidable. Since 1973, at least 190 people have been put to death who were later found to be innocent.

An argumentative essay is a powerful way to convey one’s ideas. As an academic exercise, mastering the art of the argumentative essay requires students to hone their skills of critical thinking, rhetoric, and logical reasoning. The best argumentative essays communicate their ideas clearly and back up their claims with evidence.

  • College Success
  • High School Success

Dane Gebauer

Dane Gebauer is a writer and teacher living in Miami, FL. He received his MFA in fiction from Columbia University, and his writing has appeared in Complex Magazine and Sinking City Review .

  • 2-Year Colleges
  • Application Strategies
  • Best Colleges by Major
  • Best Colleges by State
  • Big Picture
  • Career & Personality Assessment
  • College Essay
  • College Search/Knowledge
  • Costs & Financial Aid
  • Dental School Admissions
  • Extracurricular Activities
  • Graduate School Admissions
  • High Schools
  • Law School Admissions
  • Medical School Admissions
  • Navigating the Admissions Process
  • Online Learning
  • Private High School Spotlight
  • Summer Program Spotlight
  • Summer Programs
  • Test Prep Provider Spotlight

“Innovative and invaluable…use this book as your college lifeline.”

— Lynn O'Shaughnessy

Nationally Recognized College Expert

College Planning in Your Inbox

Join our information-packed monthly newsletter.

  • Grades 6-12
  • School Leaders

Learn How to Support Stressed and Anxious Students.

40 Strong Persuasive Writing Examples (Essays, Speeches, Ads, and More)

Learn from the experts.

The American Crisis historical article, as an instance of persuasive essay examples

The more we read, the better writers we become. Teaching students to write strong persuasive essays should always start with reading some top-notch models. This round-up of persuasive writing examples includes famous speeches, influential ad campaigns, contemporary reviews of famous books, and more. Use them to inspire your students to write their own essays. (Need persuasive essay topics? Check out our list of interesting persuasive essay ideas here! )

  • Persuasive Essays
  • Persuasive Speeches
  • Advertising Campaigns

Persuasive Essay Writing Examples

First paragraph of Thomas Paine's The American Crisis

From the earliest days of print, authors have used persuasive essays to try to sway others to their own point of view. Check out these top persuasive essay writing examples.

Professions for Women by Virginia Woolf

Sample lines: “Outwardly, what is simpler than to write books? Outwardly, what obstacles are there for a woman rather than for a man? Inwardly, I think, the case is very different; she has still many ghosts to fight, many prejudices to overcome. Indeed it will be a long time still, I think, before a woman can sit down to write a book without finding a phantom to be slain, a rock to be dashed against. And if this is so in literature, the freest of all professions for women, how is it in the new professions which you are now for the first time entering?”

The Crisis by Thomas Paine

Sample lines: “These are the times that try men’s souls. The summer soldier and the sunshine patriot will, in this crisis, shrink from the service of their country; but he that stands by it now, deserves the love and thanks of man and woman. Tyranny, like hell, is not easily conquered; yet we have this consolation with us, that the harder the conflict, the more glorious the triumph. What we obtain too cheap, we esteem too lightly: it is dearness only that gives every thing its value.”

Politics and the English Language by George Orwell

Sample lines: “As I have tried to show, modern writing at its worst does not consist in picking out words for the sake of their meaning and inventing images in order to make the meaning clearer. It consists in gumming together long strips of words which have already been set in order by someone else, and making the results presentable by sheer humbug.”

Letter From a Birmingham Jail by Dr. Martin Luther King Jr.

Sample lines: “We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was ‘well timed’ in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word ‘Wait!’ It rings in the ear of every Negro with piercing familiarity. This ‘Wait’ has almost always meant ‘Never.’ We must come to see, with one of our distinguished jurists, that ‘justice too long delayed is justice denied.'”

Civil Disobedience by Henry David Thoreau

Sample lines: “Even voting for the right is doing nothing for it. It is only expressing to men feebly your desire that it should prevail. A wise man will not leave the right to the mercy of chance, nor wish it to prevail through the power of the majority. There is but little virtue in the action of masses of men.”

Go Gentle Into That Good Night by Roger Ebert

Sample lines: “‘Kindness’ covers all of my political beliefs. No need to spell them out. I believe that if, at the end of it all, according to our abilities, we have done something to make others a little happier, and something to make ourselves a little happier, that is about the best we can do. To make others less happy is a crime.”

The Way to Wealth by Benjamin Franklin

Sample lines: “Methinks I hear some of you say, must a man afford himself no leisure? I will tell thee, my friend, what Poor Richard says, employ thy time well if thou meanest to gain leisure; and, since thou art not sure of a minute, throw not away an hour. Leisure is time for doing something useful; this leisure the diligent man will obtain, but the lazy man never; so that, as Poor Richard says, a life of leisure and a life of laziness are two things.”

The Crack-Up by F. Scott Fitzgerald

Sample lines: “Of course all life is a process of breaking down, but the blows that do the dramatic side of the work—the big sudden blows that come, or seem to come, from outside—the ones you remember and blame things on and, in moments of weakness, tell your friends about, don’t show their effect all at once.”

Open Letter to the Kansas School Board by Bobby Henderson

Sample lines: “I am writing you with much concern after having read of your hearing to decide whether the alternative theory of Intelligent Design should be taught along with the theory of Evolution. … Let us remember that there are multiple theories of Intelligent Design. I and many others around the world are of the strong belief that the universe was created by a Flying Spaghetti Monster. … We feel strongly that the overwhelming scientific evidence pointing towards evolutionary processes is nothing but a coincidence, put in place by Him. It is for this reason that I’m writing you today, to formally request that this alternative theory be taught in your schools, along with the other two theories.”

Open Letter to the United Nations by Niels Bohr

Sample lines: “Humanity will, therefore, be confronted with dangers of unprecedented character unless, in due time, measures can be taken to forestall a disastrous competition in such formidable armaments and to establish an international control of the manufacture and use of the powerful materials.”

Persuasive Speech Writing Examples

Many persuasive speeches are political in nature, often addressing subjects like human rights. Here are some of history’s most well-known persuasive writing examples in the form of speeches.

I Have a Dream by Dr. Martin Luther King Jr.

Sample lines: “And so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: We hold these truths to be self-evident, that all men are created equal.”

Woodrow Wilson’s War Message to Congress, 1917

Sample lines: “There are, it may be, many months of fiery trial and sacrifice ahead of us. It is a fearful thing to lead this great peaceful people into war, into the most terrible and disastrous of all wars, civilization itself seeming to be in the balance. But the right is more precious than peace, and we shall fight for the things which we have always carried nearest our hearts—for democracy, for the right of those who submit to authority to have a voice in their own governments, for the rights and liberties of small nations, for a universal dominion of right by such a concert of free peoples as shall bring peace and safety to all nations and make the world itself at last free.”

Chief Seattle’s 1854 Oration

Sample lines: “I here and now make this condition that we will not be denied the privilege without molestation of visiting at any time the tombs of our ancestors, friends, and children. Every part of this soil is sacred in the estimation of my people. Every hillside, every valley, every plain and grove, has been hallowed by some sad or happy event in days long vanished. Even the rocks, which seem to be dumb and dead as they swelter in the sun along the silent shore, thrill with memories of stirring events connected with the lives of my people, and the very dust upon which you now stand responds more lovingly to their footsteps than yours, because it is rich with the blood of our ancestors, and our bare feet are conscious of the sympathetic touch.”

Women’s Rights Are Human Rights, Hillary Rodham Clinton

Sample lines: “What we are learning around the world is that if women are healthy and educated, their families will flourish. If women are free from violence, their families will flourish. If women have a chance to work and earn as full and equal partners in society, their families will flourish. And when families flourish, communities and nations do as well. … If there is one message that echoes forth from this conference, let it be that human rights are women’s rights and women’s rights are human rights once and for all.”

I Am Prepared to Die, Nelson Mandela

Sample lines: “Above all, My Lord, we want equal political rights, because without them our disabilities will be permanent. I know this sounds revolutionary to the whites in this country, because the majority of voters will be Africans. This makes the white man fear democracy. But this fear cannot be allowed to stand in the way of the only solution which will guarantee racial harmony and freedom for all. It is not true that the enfranchisement of all will result in racial domination. Political division, based on color, is entirely artificial and, when it disappears, so will the domination of one color group by another. … This then is what the ANC is fighting. Our struggle is a truly national one. It is a struggle of the African people, inspired by our own suffering and our own experience. It is a struggle for the right to live.”

The Struggle for Human Rights by Eleanor Roosevelt

Sample lines: “It is my belief, and I am sure it is also yours, that the struggle for democracy and freedom is a critical struggle, for their preservation is essential to the great objective of the United Nations to maintain international peace and security. Among free men the end cannot justify the means. We know the patterns of totalitarianism—the single political party, the control of schools, press, radio, the arts, the sciences, and the church to support autocratic authority; these are the age-old patterns against which men have struggled for 3,000 years. These are the signs of reaction, retreat, and retrogression. The United Nations must hold fast to the heritage of freedom won by the struggle of its people; it must help us to pass it on to generations to come.”

Freedom From Fear by Aung San Suu Kyi

Sample lines: “Saints, it has been said, are the sinners who go on trying. So free men are the oppressed who go on trying and who in the process make themselves fit to bear the responsibilities and to uphold the disciplines which will maintain a free society. Among the basic freedoms to which men aspire that their lives might be full and uncramped, freedom from fear stands out as both a means and an end. A people who would build a nation in which strong, democratic institutions are firmly established as a guarantee against state-induced power must first learn to liberate their own minds from apathy and fear.”

Harvey Milk’s “The Hope” Speech

Sample lines: “Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide. We’ve been tarred and we’ve been brushed with the picture of pornography. In Dade County, we were accused of child molestation. It is not enough anymore just to have friends represent us, no matter how good that friend may be.”

The Union and the Strike, Cesar Chavez

Sample lines: “We are showing our unity in our strike. Our strike is stopping the work in the fields; our strike is stopping ships that would carry grapes; our strike is stopping the trucks that would carry the grapes. Our strike will stop every way the grower makes money until we have a union contract that guarantees us a fair share of the money he makes from our work! We are a union and we are strong and we are striking to force the growers to respect our strength!”

Nobel Lecture by Malala Yousafzai

Sample lines: “The world can no longer accept that basic education is enough. Why do leaders accept that for children in developing countries, only basic literacy is sufficient, when their own children do homework in algebra, mathematics, science, and physics? Leaders must seize this opportunity to guarantee a free, quality, primary and secondary education for every child. Some will say this is impractical, or too expensive, or too hard. Or maybe even impossible. But it is time the world thinks bigger.”   

Persuasive Writing Examples in Advertising Campaigns

Ads are prime persuasive writing examples. You can flip open any magazine or watch TV for an hour or two to see sample after sample of persuasive language. Here are some of the most popular ad campaigns of all time, with links to articles explaining why they were so successful.

Nike: Just Do It

Nike

The iconic swoosh with the simple tagline has persuaded millions to buy their kicks from Nike and Nike alone. Teamed with pro sports-star endorsements, this campaign is one for the ages. Blinkist offers an opinion on what made it work.

Dove: Real Beauty

Beauty brand Dove changed the game by choosing “real” women to tell their stories instead of models. They used relatable images and language to make connections, and inspired other brands to try the same concept. Learn why Global Brands considers this one a true success story.

Wendy’s: Where’s the Beef?

Today’s kids are too young to remember the cranky old woman demanding to know where the beef was on her fast-food hamburger. But in the 1980s, it was a catchphrase that sold millions of Wendy’s burgers. Learn from Better Marketing how this ad campaign even found its way into the 1984 presidential debate.

De Beers: A Diamond Is Forever

Diamond engagement ring on black velvet. Text reads "How do you make two months' salary last forever? The Diamond Engagement Ring."

A diamond engagement ring has become a standard these days, but the tradition isn’t as old as you might think. In fact, it was De Beers jewelry company’s 1948 campaign that created the modern engagement ring trend. The Drum has the whole story of this sparkling campaign.

Volkswagen: Think Small

Americans have always loved big cars. So in the 1960s, when Volkswagen wanted to introduce their small cars to a bigger market, they had a problem. The clever “Think Small” campaign gave buyers clever reasons to consider these models, like “If you run out of gas, it’s easy to push.” Learn how advertisers interested American buyers in little cars at Visual Rhetoric.

American Express: Don’t Leave Home Without It

AmEx was once better known for traveler’s checks than credit cards, and the original slogan was “Don’t leave home without them.” A simple word change convinced travelers that American Express was the credit card they needed when they headed out on adventures. Discover more about this persuasive campaign from Medium.

Skittles: Taste the Rainbow

Bag of Skittles candy against a blue background. Text reads

These candy ads are weird and intriguing and probably not for everyone. But they definitely get you thinking, and that often leads to buying. Learn more about why these wacky ads are successful from The Drum.

Maybelline: Maybe She’s Born With It

Smart wordplay made this ad campaign slogan an instant hit. The ads teased, “Maybe she’s born with it. Maybe it’s Maybelline.” (So many literary devices all in one phrase!) Fashionista has more on this beauty campaign.

Coca-Cola: Share a Coke

Seeing their own name on a bottle made teens more likely to want to buy a Coke. What can that teach us about persuasive writing in general? It’s an interesting question to consider. Learn more about the “Share a Coke” campaign from Digital Vidya.

Always: #LikeaGirl

Always ad showing a young girl holding a softball. Text reads

Talk about the power of words! This Always campaign turned the derogatory phrase “like a girl” on its head, and the world embraced it. Storytelling is an important part of persuasive writing, and these ads really do it well. Medium has more on this stereotype-bashing campaign.   

Editorial Persuasive Writing Examples

Original newspaper editorial

Newspaper editors or publishers use editorials to share their personal opinions. Noted politicians, experts, or pundits may also offer their opinions on behalf of the editors or publishers. Here are a couple of older well-known editorials, along with a selection from current newspapers.

Yes, Virginia, There Is a Santa Claus (1897)

Sample lines: “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist, and you know that they abound and give to your life its highest beauty and joy. Alas! How dreary would be the world if there were no Santa Claus. It would be as dreary as if there were no Virginias.”

What’s the Matter With Kansas? (1896)

Sample lines: “Oh, this IS a state to be proud of! We are a people who can hold up our heads! What we need is not more money, but less capital, fewer white shirts and brains, fewer men with business judgment, and more of those fellows who boast that they are ‘just ordinary clodhoppers, but they know more in a minute about finance than John Sherman,’ we need more men … who hate prosperity, and who think, because a man believes in national honor, he is a tool of Wall Street.”

America Can Have Democracy or Political Violence. Not Both. (The New York Times)

Sample lines: “The nation is not powerless to stop a slide toward deadly chaos. If institutions and individuals do more to make it unacceptable in American public life, organized violence in the service of political objectives can still be pushed to the fringes. When a faction of one of the country’s two main political parties embraces extremism, that makes thwarting it both more difficult and more necessary. A well-functioning democracy demands it.”

The Booster Isn’t Perfect, But Still Can Help Against COVID (The Washington Post)

Sample lines: “The booster shots are still free, readily available and work better than the previous boosters even as the virus evolves. Much still needs to be done to build better vaccines that protect longer and against more variants, including those that might emerge in the future. But it is worth grabbing the booster that exists today, the jab being a small price for any measure that can help keep COVID at bay.”

If We Want Wildlife To Thrive in L.A., We Have To Share Our Neighborhoods With Them (Los Angeles Times)

Sample lines: “If there are no corridors for wildlife movement and if excessive excavation of dirt to build bigger, taller houses erodes the slope of a hillside, then we are slowly destroying wildlife habitat. For those people fretting about what this will do to their property values—isn’t open space, trees, and wildlife an amenity in these communities?”   

Persuasive Review Writing Examples

Image of first published New York Times Book Review

Book or movie reviews are more great persuasive writing examples. Look for those written by professionals for the strongest arguments and writing styles. Here are reviews of some popular books and movies by well-known critics to use as samples.

The Great Gatsby (The Chicago Tribune, 1925)

Sample lines: “What ails it, fundamentally, is the plain fact that it is simply a story—that Fitzgerald seems to be far more interested in maintaining its suspense than in getting under the skins of its people. It is not that they are false: It is that they are taken too much for granted. Only Gatsby himself genuinely lives and breathes. The rest are mere marionettes—often astonishingly lifelike, but nevertheless not quite alive.”

Harry Potter and the Sorcerer’s Stone (The Washington Post, 1999)

Sample lines: “Obviously, Harry Potter and the Sorcerer’s Stone should make any modern 11-year-old a very happy reader. The novel moves quickly, packs in everything from a boa constrictor that winks to a melancholy Zen-spouting centaur to an owl postal system, and ends with a scary surprise. Yet it is, essentially, a light-hearted thriller, interrupted by occasional seriousness (the implications of Harry’s miserable childhood, a moral about the power of love).”

Twilight (The Telegraph, 2009)

Sample lines: “No secret, of course, at whom this book is aimed, and no doubt, either, that it has hit its mark. The four Twilight novels are not so much enjoyed, as devoured, by legions of young female fans worldwide. That’s not to say boys can’t enjoy these books; it’s just that the pages of heart-searching dialogue between Edward and Bella may prove too long on chat and too short on action for the average male reader.”

To Kill a Mockingbird (Time, 1960)

Sample lines: “Author Lee, 34, an Alabaman, has written her first novel with all of the tactile brilliance and none of the preciosity generally supposed to be standard swamp-warfare issue for Southern writers. The novel is an account of an awakening to good and evil, and a faint catechistic flavor may have been inevitable. But it is faint indeed; novelist Lee’s prose has an edge that cuts through cant, and she teaches the reader an astonishing number of useful truths about little girls and about Southern life.”

The Diary of Anne Frank (The New York Times, 1952)

Sample lines: “And this quality brings it home to any family in the world today. Just as the Franks lived in momentary fear of the Gestapo’s knock on their hidden door, so every family today lives in fear of the knock of war. Anne’s diary is a great affirmative answer to the life-question of today, for she shows how ordinary people, within this ordeal, consistently hold to the greater human values.”   

What are your favorite persuasive writing examples to use with students? Come share your ideas in the WeAreTeachers HELPLINE group on Facebook .

Plus, the big list of essay topics for high school (120+ ideas) ..

Find strong persuasive writing examples to use for inspiration, including essays, speeches, advertisements, reviews, and more.

You Might Also Like

Persuasive Essay Topics: Should we allow little kids to play competitive sports?

101 Interesting Persuasive Essay Topics for Kids and Teens

Use your words to sway the reader. Continue Reading

Copyright © 2024. All rights reserved. 5335 Gate Parkway, Jacksonville, FL 32256

📕 Studying HQ

Comprehensive argumentative essay example on social media, rachel r.n..

  • February 22, 2024

What You'll Learn

The Double-Edged Sword of Social Media: A Comprehensive Analysis

In today’s digital age, social media platforms have become an integral part of our daily lives, revolutionizing the way we communicate, share information, and interact with one another. With the advent of platforms like Facebook, Twitter, Instagram, and TikTok, the world has witnessed unprecedented connectivity and accessibility to vast amounts of information. While proponents argue that social media fosters communication, facilitates networking, and empowers individuals, detractors raise concerns about its detrimental effects on mental health, privacy, and societal well-being. This essay aims to provide a comprehensive examination of the dual nature of social media, exploring both its positive and negative impacts on individuals and society.(Comprehensive Argumentative Essay Example on Social Media)

Comprehensive argumentative essay example on social media 1

Firstly, social media platforms serve as powerful tools for communication and networking , allowing individuals to connect with friends, family, and like-minded individuals across geographical boundaries. Platforms like Facebook and Twitter enable users to share updates, photos, and messages in real-time, fostering meaningful relationships and maintaining connections. Moreover, social media facilitates information dissemination, serving as a catalyst for social movements, political activism, and grassroots initiatives. The Arab Spring and the #BlackLivesMatter movement are prime examples of how social media has been instrumental in mobilizing communities and effecting social change.(Comprehensive Argumentative Essay Example on Social Media)

Secondly, social media platforms offer unparalleled opportunities for self-expression and creativity. Platforms like Instagram and YouTube provide individuals with a platform to showcase their talents, share their passions, and express themselves authentically. From photography and videography to music and art, social media empowers individuals to cultivate personal brands and reach a global audience. Influencers and content creators have leveraged social media to build lucrative careers and influence popular culture, democratizing fame and success in the digital age.(Comprehensive Argumentative Essay Example on Social Media)

However, despite its many benefits, social media also has significant drawbacks that cannot be overlooked. One of the most pressing concerns is its impact on mental health and well-being. Studies have shown a correlation between excessive social media use and mental health issues such as anxiety, depression, and low self-esteem. The constant comparison to curated and idealized versions of others’ lives can lead to feelings of inadequacy and FOMO (fear of missing out), exacerbating existing insecurities and negative self-perceptions. Moreover, the addictive nature of social media, characterized by endless scrolling and dopamine-driven feedback loops, can disrupt sleep patterns, impair cognitive function, and detract from real-world interactions.(Comprehensive Argumentative Essay Example on Social Media)

Furthermore, social media platforms have raised significant privacy and security concerns, as users’ personal data and online activities are often harvested, analyzed, and monetized without their consent. The Cambridge Analytica scandal, in which the personal information of millions of Facebook users was improperly obtained and used for political advertising purposes, highlighted the inherent risks of entrusting sensitive information to social media companies. Moreover, the proliferation of fake news, misinformation, and online harassment on platforms like Twitter and YouTube has undermined trust in traditional media sources and fueled polarization and division within society.(Comprehensive Argumentative Essay Example on Social Media)

In conclusion, social media is a double-edged sword that presents both opportunities and challenges for individuals and society at large. While it has revolutionized communication, empowered individuals, and facilitated social movements, it has also contributed to mental health issues, privacy breaches, and societal polarization. As we navigate the complexities of the digital age, it is imperative to strike a balance between harnessing the potential of social media for positive change while mitigating its negative impacts through responsible usage, digital literacy, and regulatory measures. Ultimately, the future of social media lies in our collective ability to harness its power for the greater good while safeguarding against its inherent risks and pitfalls.(Comprehensive Argumentative Essay Example on Social Media)

Kent, M. L., & Li, C. (2020). Toward a normative social media theory for public relations. Public Relations Review, 46(1), 101857. https://www.sciencedirect.com/science/article/pii/S0363811118303527

Hall, J. A., & Liu, D. (2022). Social media use, social displacement, and well-being.  Current Opinion in Psychology ,  46 , 101339. https://www.sciencedirect.com/science/article/pii/S2352250X22000513

Start by filling this short order form order.studyinghq.com

And then follow the progressive flow. 

Having an issue, chat with us here

Cathy, CS. 

New Concept ? Let a subject expert write your paper for You​

Have a subject expert write for you now, have a subject expert finish your paper for you, edit my paper for me, have an expert write your dissertation's chapter, popular topics.

Business StudyingHq Essay Topics and Ideas How to Guides Samples

  • Nursing Solutions
  • Study Guides
  • Free Study Database for Essays
  • Privacy Policy
  • Writing Service 
  • Discounts / Offers 

Study Hub: 

  • Studying Blog
  • Topic Ideas 
  • How to Guides
  • Business Studying 
  • Nursing Studying 
  • Literature and English Studying

Writing Tools  

  • Citation Generator
  • Topic Generator
  • Paraphrasing Tool
  • Conclusion Maker
  • Research Title Generator
  • Thesis Statement Generator
  • Summarizing Tool
  • Terms and Conditions
  • Confidentiality Policy
  • Cookies Policy
  • Refund and Revision Policy

Our samples and other types of content are meant for research and reference purposes only. We are strongly against plagiarism and academic dishonesty. 

Contact Us:

📧 [email protected]

📞 +15512677917

2012-2024 © studyinghq.com. All rights reserved

Essay On Advertisement

500 words essay on advertisement.

We all are living in the age of advertisements. When you step out, just take a quick look around and you will lay eyes upon at least one advertisement in whichever form. In today’s modern world of trade and business, advertisement plays an essential role. All traders, big and small, make use of it to advertise their goods and services. Through essay on advertisement, we will go through the advantages and ways of advertisements.

essay on advertisement

The Various Ways Of Advertisement

Advertisements help people become aware of any product or service through the use of commercial methods. This kind of publicity helps to endorse a specific interest of a person for product sale.

As the world is becoming more competitive now, everyone wants to be ahead in the competition. Thus, the advertisement also comes under the same category. Advertising is done in a lot of ways.

There is an employment column which lists down job vacancies that is beneficial for unemployed candidates. Similarly, matrimonial advertisement help people find a bride or groom for marriageable prospects.

Further, advertising also happens to find lost people, shops, plots, good and more. Through this, people get to know about a nearby shop is on sale or the availability of a new tutor or coaching centre.

Nowadays, advertisements have evolved from newspapers to the internet. Earlier there were advertisements in movie theatres, magazines, building walls. But now, we have the television and internet which advertises goods and services.

As a large section of society spends a lot of time on the internet, people are targeting their ads towards it. A single ad posting on the internet reaches to millions of people within a matter of few seconds. Thus, advertising in any form is effective.

Benefits of Advertisements

As advertisements are everywhere, for some magazines and newspapers, it is their main source of income generation. It not only benefit the producer but also the consumer. It is because producers get sales and consumer gets the right product.

Moreover, the models who act in the advertisements also earn a handsome amount of money . When we look at technology, we learn that advertising is critical for establishing contact between seller and buyer.

This medium helps the customers to learn about the existence and use of such goods which are ready to avail in the market. Moreover, advertisement manages to reach the nooks and corners of the world to target their potential customers.

Therefore, it benefits a lot of people. Through advertising, people also become aware of the price difference and quality in the market. This allows them to make good choices and not fall to scams.

Get the huge list of more than 500 Essay Topics and Ideas

Conclusion of Essay On Advertisement

All in all, advertisements are very useful but they can also be damaging. Thus, it is upon us to use them with sense and ensure they are entertaining and educative. None of us can escape advertisements as we are already at this age. But, what we can do is use our intelligence for weeding out the bad ones and benefitting from the right ones.

FAQ on Essay On Advertisement

Question 1: What is the importance of advertisement in our life?

Answer 1: Advertising is the best way to communicate with customers. It helps informs the customers about the brands available in the market and the variety of products which can be useful to them.

Question 2: What are the advantages of advertising?

Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products.

Customize your course in 30 seconds

Which class are you in.

tutor

  • Travelling Essay
  • Picnic Essay
  • Our Country Essay
  • My Parents Essay
  • Essay on Favourite Personality
  • Essay on Memorable Day of My Life
  • Essay on Knowledge is Power
  • Essay on Gurpurab
  • Essay on My Favourite Season
  • Essay on Types of Sports

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Download the App

Google Play

We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it.

  • Essay Database >
  • Essays Samples >
  • Essay Types >
  • Argumentative Essay Example

Advertising Argumentative Essays Samples For Students

61 samples of this type

If you're seeking an applicable way to simplify writing an Argumentative Essay about Advertising, WowEssays.com paper writing service just might be able to help you out.

For starters, you should skim our vast database of free samples that cover most diverse Advertising Argumentative Essay topics and showcase the best academic writing practices. Once you feel that you've determined the key principles of content organization and drawn actionable insights from these expertly written Argumentative Essay samples, composing your own academic work should go much smoother.

However, you might still find yourself in a circumstance when even using top-notch Advertising Argumentative Essays doesn't allow you get the job done on time. In that case, you can contact our experts and ask them to craft a unique Advertising paper according to your custom specifications. Buy college research paper or essay now!

Facebook Bbrings Yyour Ffamily To Yyou Argumentative Essays Example

Good how facebook is a good communication way for the digital age argumentative essay example, good example of restrictions a necessity in advertisement argumentative essay.

Don't waste your time searching for a sample.

Get your argumentative essay done by professional writers!

Just from $10/page

Good Example Of Sixty Years Of Automobile Ads Argumentative Essay

Introduction, free argumentative essay about sexual objectification of women in advertisements, good social networks and dead privacy argumentative essay example, example of argumentative essay on rhetorical analysis be all that you can be, introduction:, food argumentative essay sample, the impressionable mind: why marketing food to children is unethical argumentative essay sample, example of argumentative essay on coca cola, happy world, argument analysis, argumentative essay on general motors chevrolet colorado, english composition—ad analysis, example of tobacco advertising argumentative essay, argumentative essay on the impact of advertising on an audience, coca-cola as an iconic brand: a top-quality argumentative essay for your inspiration, the process of creating coca-cola as an iconic brand, free argumentative essay on discrepancy between food advertisements and reality, and their effects on consumers, the power of mass media and their impact on the consumers argumentative essay sample, the power of mass media and their impact on the consumer, good argumentative essay on materialistic value as a positive in the short term.

Advertisement is playing as an inseparable part of media, and the impact of this has been such that, that many times people are more interested in advertisement rather than any other things main purpose of media. These promotion campaigns have been dominating the mind of people, and it has been affecting the people directly as well as indirectly by hitting in their subconscious.

Example Of Marketing Food Products To Children Should Be Prohibited Argumentative Essay

Marketing food products to children should be prohibited, advertisement argumentative essays example, there should more gun control laws argumentative essay example, free argumentative essay on internet marketing, does our culture encourage consumption too much argumentative essays example.

<<Name>> <<Professor Name>> <<Subject>> <<Date>>

Good Argumentative Essay On Advertising

Modern day advertising is focused more on selling at any cost, rather than true benefits. Advertisements today, especially those that target children are increasingly becoming less focused on the benefits that would accrue to children and are crassly interested in furthering the selling of their products. This thesis explores specifically, advertisements related to hand sanitizers, fast food, and instant food. The advertising targeted on children is under attack as it is supposed to be making children fuss and demand things that they actually do not need.

Example Of Argumentative Essay On Women In The Advertising Industry

Junk food argumentative essay examples, dietary trends reflect socioeconomic status argumentative essay, dietary trends reflect socioeconomic status and gender roles in contemporary u.s society., good example of argumentative essay on cosmetic surgery: image culture malfunction, free nutrition: focusing on children and obesity argumentative essay sample, proper argumentative essay example about proposition 187, free argumentative essay on how habits work, measurement of strategic approach: argumentative essay sample, the effectiveness of swot, pest and five forces analysis to improve business strategy, contemporary advertisements: a reflection of the american society argumentative essay, marxist analysis argumentative essay, legalization of marijuana argumentative academic essay, lifestyle diseases argumentative essay, two ethically and two unethically acting companies argumentative essays examples, strategic management accounting google case study argumentative essay examples, gender roles argumentative essay examples, is internet the source of supernormal profits in businesses argumentative essay examples, example of why we should quit smoking argumentative essay, mad men and gender relations argumentative essay, argumentative essay on social development and popular culture in media, americans and food: example argumentative essay by an expert writer to follow, another smart move for facebook: the transformation of the traditional retail: example argumentative essay by an expert writer to follow, the negative impact of using smartphones argumentative essay.

[Class Title]

Argumentative Essay On Does Our Culture Encourage Consumption Too Much?

Should fast food only be sold to people eighteen and older argumentative essay examples, family morals: a decade ago and at present argumentative essay examples, facebook acquires whatsapp inc argumentative essays example, good example of analyzing a visual text argumentative essay, free argumentative essay on campaign fundraising, problems in ohios economy argumentative essay sample, what is the problem.

At present, the majority of residents of Ohio State, let it be an individual, a student, etc. are burdened with debt. The poor debt scenario of the Ohio State came into scene when during 2005, the bankruptcy rate went double to the rest of United States. However, as per the data published by a website, although Ohioans carry less debt burden that the residents of other states, however, still the level of debt is high. Important to note that although the state’s residents carry less mortgage burden but the credit card and student loan amount has reached an alarming stage.

Significance of the problem?

Free the history of social media argumentative essay example, marketing in the digital market argumentative essay sample, confronting hiv/aids argumentative essay examples, chick-fil-a mock arbitration argumentative essay example, an internet strategy argumentative essay.

In this day and age, it is paramount for a company to have an online presence. This is particularly important given that more and more people have access on the internet and therefore use it as a source of information and by extension they source for goods over the internet. It is against this background that this essay shall focus on the development of a website for a start up clothing company by the name Tracy’s collection. Tracy’s collection focuses on women’s clothing with a bias towards trendy dresses, fabulous shoes and handbags.

Benefits of a website and the internet to the company

Example of argumentative essay on representing social groups through language and imagery, facebook users are products not clients argumentative essay sample, public relation is a communication business and the ideal practitioner is a peoples argumentative essay examples, public relation is a communication business and the ideal practitioner is a people’s person.

Password recovery email has been sent to [email protected]

Use your new password to log in

You are not register!

By clicking Register, you agree to our Terms of Service and that you have read our Privacy Policy .

Now you can download documents directly to your device!

Check your email! An email with your password has already been sent to you! Now you can download documents directly to your device.

or Use the QR code to Save this Paper to Your Phone

The sample is NOT original!

Short on a deadline?

Don't waste time. Get help with 11% off using code - GETWOWED

No, thanks! I'm fine with missing my deadline

COMMENTS

  1. 3 Strong Argumentative Essay Examples, Analyzed

    Argumentative Essay Example 2. Malaria is an infectious disease caused by parasites that are transmitted to people through female Anopheles mosquitoes. Each year, over half a billion people will become infected with malaria, with roughly 80% of them living in Sub-Saharan Africa.

  2. PDF Two-sided Argument Essays [examples]

    Writing a two-sided argument essay Topic: Advertising [example] Argument: Is advertising a benefit for society? Type: General Level: *****[B1/B2] Lesson Aim To develop the students' ability to generate main ideas with support and write a two-sided argument essay. 3 types of lesson (writing x2 / reading x1). 1.Writing

  3. How to Write an Argumentative Essay

    Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.

  4. Free Advertisement Essay Examples and Topic Ideas

    Free Advertising Essay Examples & Topics. The advertising industry plays a critical role in modern society. We can see ads everywhere. They make us create opinions about all that we see, from food to politics. It is also the main source of income for most of the media, from newspapers to Facebook.

  5. Argumentative Essay Examples to Inspire You [+Formula]

    Argumentative essay formula & example. In the image below, you can see a recommended structure for argumentative essays. It starts with the topic sentence, which establishes the main idea of the essay. Next, this hypothesis is developed in the development stage. Then, the rebuttal, or the refutal of the main counter argument or arguments.

  6. PDF Writing a two-sided argument essay

    Use these ideas to write a two-sided argument on: Is advertising a benefit for society? Advertising = different forms - billboards/pop up ads/friends. Pressure / stressful to keep up. Pressure / stressful to keep up. This essay will discuss the positives and negatives. Advertising is negative = materialistic society.

  7. Argumentative essay

    A. As basketball star Charles Barkley stated in a famous advertising campaign for Nike, he was paid to dominate on the basketball court, not to raise your kids. Many celebrities do consider themselves responsible for setting a good example and create non-profit organizations through which they can benefit youths. B.

  8. Persuasive Advertising: What It Is & How to Do It [+Examples]

    Persuasive Advertising Techniques. 1. The Carrot and The Stick. Humans are hardwired to move towards pleasure, like a horse towards a carrot, and away from pain, like a donkey avoids a stick. When people read or watch your advertisements, "carrots", or promises of gain, can fill your prospects with hope and compel them to pursue that potential ...

  9. How to Write an Argumentative Essay

    An argumentative essay comprises five essential components: 1. Claim. Claim in argumentative writing is the central argument or viewpoint that the writer aims to establish and defend throughout the essay. A claim must assert your position on an issue and must be arguable. It can guide the entire argument.

  10. How to Write an A+ Argumentative Essay

    An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance. An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the ...

  11. 13 of the Most Persuasive Ads We've Ever Seen

    We looked far and wide across all of these mediums for the best examples of persuasive ads, and we rounded up 13 ads that are exceptionally persuasive. Let's take a look at what these ads are doing well and, most importantly, how you can use these techniques in your own ads. 1. Streeteasy: Find your place. Streeteasy used the "Find your ...

  12. The Rhetoric of Advertising: Analyzing Persuasive ...

    Advertising is a pervasive aspect of modern society, shaping our perceptions of products, services, and even cultural ideals. To effectively communicate with their audience, advertisers employ a range of rhetorical strategies, including visual design, language use, and targeting specific demographics.

  13. Argumentative Essay

    When preparing to compose a good argumentative essay, utilize the following steps: Step 1: Select a topic. Step 2: Identify a position. Step 3: Locate appropriate resources. Step 4: Identify evidence supporting the position.(NOTE: If there is little evidence in support of the claim, consider re-examining the main argument.)Steps to write an argumentative essay

  14. Argumentative Essay Examples & Analysis

    Argumentative Essay Examples (Continued) Why this introduction works: This introduction hooks the reader by tying a topical debate about social media to the essay's main subject—the problem of the internet itself. The introduction makes it clear what the essay is going to be about; the sentence, "But the problem of technology ...

  15. Free Example Of Advertising Argumentative Essay

    The advertising targeted on children is under attack as it is supposed to be making children fuss and demand things that they actually do not need. - Explanation about how deceptive is the advertisements about hand sanitizers are would be presented here with supportive examples. - Advertisements related to Fast foods.

  16. (PDF) Ethical Advertising: A Primer and Reasoning

    This paper explores the many ethical concerns of modern advertising and the. subversive means by which advertisers attempt to reach and entice their audience. Ethical. guidelines, case studies ...

  17. Advertisement Argumentative Essays Samples For Students

    Example Of Tobacco Advertising Argumentative Essay. In the literal sense, tobacco is an agricultural product. In the social sense, tobacco is the devil incarnate (or so the society at large and government want us to believe). Tobacco is obtained from the leaves of the plants belonging to the genus Nicotiana.

  18. 40 Persuasive Writing Examples (Essays, Speeches, and More)

    Harvey Milk's "The Hope" Speech. Sample lines: "Some people are satisfied. And some people are not. You see there is a major difference—and it remains a vital difference—between a friend and a gay person, a friend in office and a gay person in office. Gay people have been slandered nationwide.

  19. ≡Essays on Advertisement. Free Examples of Research Paper Topics

    1. Imagine you are an advertising executive tasked with creating an ad campaign to challenge gender stereotypes. Develop a compelling concept and explain how it would influence societal perceptions. 2. Write a persuasive essay arguing for or against the use of fear as a persuasive tactic in advertising.

  20. Comprehensive Argumentative Essay Example on Social Media

    This essay aims to provide a comprehensive examination of the dual nature of social media, exploring both its positive and negative impacts on individuals and society. (Comprehensive Argumentative Essay Example on Social Media) Firstly, social media platforms serve as powerful tools for communication and networking, allowing individuals to ...

  21. Essay On Advertisement for Students and Children

    Answer 2: The advantages of advertising are that firstly, it introduces a new product in the market. Thus, it helps in expanding the market. As a result, sales also increase. Consumers become aware of and receive better quality products. Share with friends.

  22. Advertising Argumentative Essays Samples For Students

    Example Of Tobacco Advertising Argumentative Essay. In the literal sense, tobacco is an agricultural product. In the social sense, tobacco is the devil incarnate (or so the society at large and government want us to believe). Tobacco is obtained from the leaves of the plants belonging to the genus Nicotiana.