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How to Deliver Great Presentations

Presenting like a pro.

By the Mind Tools Content Team

Key takeaways:

• Connect with and understand your audience . Who is attending and why? What are their needs and expectaions?
• Prepare your content . How to start and finish strong. Tips to keep your audience engaged.
• Deliver confidently . Get comfortable with your visual aids. How to use body language effectively.
• Control the environment . Practice, practice, practice! Handling equipment failures. Have a back up plan.

Ever been to a really bad presentation? You know, the kind where the speaker stands behind the podium, uses slides that mirror what he is saying directly, and includes lots of data tables to validate his position.

But. "What's so bad about that?" you ask. "Isn't that how most presentations are given?" Yes. That is how most presentations are delivered, but that doesn't mean that's the most effective way to deliver them. This kind of presentation risks boring your audience to the point where they start wishing for a fire alarm to go off so they can escape. And once you lose someone, it is next to impossible to bring her attention back.

If the information you are presenting is important enough for you to deliver orally, then it demands an appropriate amount of planning and preparation so that the information you present is memorable – for the right reasons. Give a bad presentation and you'll be remembered all right: it just won't be the type of impression you want to leave in anyone's mind.

When someone presents well, it sends the message that the person is capable, confident, intelligent, and competent. These people get noticed and that type of attention bodes well for your career. Even if you don't make formal presentations in your current position, think about the future and keep in mind that you do have to present your ideas and opinions on a daily basis. The same basic principles of effective delivery apply.

Four Principles of Great Presentations

• Connect With and Understand Your Audience.
• Prepare Your Content.
• Deliver Confidently.
• Control the Environment.

1. Connect With and Understand Your Audience

To deliver a great presentation you have to consider the following audience characteristics:

• Profile – Who are they? What is the common element that brings them together?
• Needs – Why are they attending the presentation? What do they need to know after you've finished?
• Wants – What do they want from the presentation? Do they want to increase knowledge, learn something or be entertained? How can you connect their interests with your message?
• Expectations – What do they expect in terms of content and length?
• Current Knowledge – How much explanation do you need to provide? What assumptions can you make?

When you know your audience, you can prepare content that appeals to them specifically. If you pass over this first crucial step you risk delivering a presentation that is content rich and relevance poor.

2. Prepare Your Content

Now that you know who you are presenting to and why they are there, you can determine what to present. Here are some tips for content preparation:

• Don't try to cover everything. As Voltaire said, "The secret of being a bore is to tell all." Great presentations stimulate thoughts, questions, and discussion. Develop your content so that it covers the main points but leaves room for the audience to apply the information to their own circumstances.
• Start off well with a great hook – you only have a few minutes right at the start to fully engage the audience. Don't use this time to present background information. Get your audience charged up and eager to listen. Make the relevance immediately obvious.
• Also, start by telling your audience where you are heading. Don't make them wait for your conclusion, tell them up front what your premise or purpose is. This helps your audience stay focused. They may or may not agree with you at the start, but they will be able to quickly spot all of your supporting arguments.
• Your presentation should have five to seven take-away points. This follows the chunking principle , which you can learn more about here .
• Tell a story, make comparisons, and use lots of examples. Be sure to mix up the type of content to stimulate audience interest.
• Present your ideas logically using supporting evidence as necessary.
• Provide only as much background information as needed.
• Outline actions or next steps that are required.
• Develop a strong close, including a summary. Bring your conclusions back around to audience need and the hook you created. Consider ending with a question designed to stimulate further discussion.

For a similar but a subtly different approach, see our article on the Rhetorical Triangle .

3. Deliver Confidently

There are two main aspects of your delivery: your visual aids and your style. We'll look at them separately.

Unless your presentation is very short, you will need some sort of visual aid to keep the attention of your audience. There is a fine line, though, between drawing attention to your points, and distracting the audience from what you are saying. Here are some key factors to consider when designing slides:

• Keep slides simple and easy to understand.
• When explaining, start with the overall concept and then move to the details.
• The information on the slide should add value to your presentation or summarize it – it is not meant to be your presentation.
• Ensure that any charts, graphs or tables you include are very simple and easy to read. Use them sparingly.
• Use images (clip art and photos) sparingly and make sure the image means something and isn't just there to fill up space.
• Use pleasant color schemes, high contrast, simple fonts, and bold and italic to add meaning to words.
• Don't use fly-ins, fade-ins or outs or other animations unless absolutely necessary to really emphasize a point. How many times have you been put into a hypnotic state watching words or lines fly into a presentation?

Delivery Style

The way you deliver the content is often what makes or breaks a presentation. Here are some pointers to remember:

• Use gestures for meaning, not for comfort. Try not to talk with your hands or move about carelessly. Everything you do should have purpose i.e. gesture to the visual aid to draw the audience's attention.
• Pause for effect after main points or after you present a visual aid.
• Step out from behind the podium and connect with your audience – make sure you have a remote control device to change slides or cue other types of visuals.
• Talk loudly enough for people at the back to hear, or use a microphone.
• Make eye contact and hold it for three to five seconds. Any less and it looks like you are merely scanning the crowd.
• Be passionate – show your audience that you care about what you are saying.
• Consider putting up a blank or low-content screen between slides – this puts the attention where it should be: on you!
• Change your pace and style from time to time.
• Be natural – don't try to be a comedian if you're not.
• Finish early rather than late.

When you present with confidence and authority, your audience will pay attention and react to you as someone who is worth listening to. Fake it if you need to, by turning your nervousness into creative and enthusiastic energy.

4. Control the Environment

You won't ever eliminate all sources of problems, but through diligent planning and preparation, you can mitigate your risks.

• Practice, practice, practice: The ultimate goal is to deliver your presentation note-free. Short of that, you want to be sure you are comfortable with the material and that nothing comes as a surprise. Consider practicing in front of a video camera and reviewing your delivery. Don't take short-cuts here because it shows! The point is for the presentation to look effortless – when you struggle, the audience focuses on you, and not on what you are saying.
• Keep the lights on: when you darken the room, the screen stands out, not you. And it also encourages sleep, which you want to avoid at all costs!
• Always have back-ups and a backup plan. What if you forget your material? What will you do if the CD won't load? What if the equipment doesn't arrive on time? Plan for as many contingencies as possible.
• Dress appropriately for the situation – find out in advance what the dress code will be.
• Have a policy for answering questions – let your audience know when they can ask questions so you aren't inappropriately interrupted.
• Finish on time, every time. Last impressions are just as important as first ones.

Presenting is not a natural activity and to do it well requires careful thought and lots of practice.

You can choose to be average, or even below average, by simply emulating what most other presenters do. Or, you can take your presentations to the next level and leave your audiences with a powerful message that they remember, while keeping them interested and connected from start to finish.

To do this you need to pay strict attention to your audience analysis, content preparation, delivery style, and the external environment. When you control these for optimum audience relevance, interest, and engagement you are ready to deliver a great presentation.

The final element you must add is lots and lots of practice. Make your next presentation great by planning and preparing well in advance and making it look like it does come naturally to you.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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• Peterborough

Preparing and Delivering Oral Presentations

Fundamentals of presenting, plan a presentation.

The fundamentals of public speaking remain the same in any context, be it classroom, conference, parliament or crowded city square. Good public speakers use simple and clear language to communicate complex points. They pause when they speak, and they deliver their message with confidence derived from their knowledge and preparation.

A good presentation:

Has a focused and relevant message

• Is clearly organized and supported by evidence
• Demonstrates understanding and analysis of ideas
• Is delivered calmly and confidently

Focus and Purpose

A presentation is not a dry list of disconnected facts. Like lab reports or essays, it makes a specific point. Start by asking yourself “So What?” Determine thethe most important point you wish to make and identify why it is important.

Plan your presentation to suit your audience. Consider their familiarity with the subject and their purpose for listening to your presentation. Classmates will likely have some background on the topic, and because they are keenly aware that they will eventually present to you, they are usually quite generous in their reception of your talk.

A logical structure supports a clear and focused message, and it stops you from leaping from idea to idea, which can make it difficult for your audience to understand your talk.

Introduction:

• Tell the audience who you are and present your main argument with key background information.
• Explain why your presentation is important.
• Build a rapport with the audience to help them follow what comes next.

Body of your presentation:

• The largest section of your presentation
• It supports your main argument with specific examples.
• Visual aids clarify your points and lend credibility to your presentation.

Conclusion:

• A strong conclusion summarizes your main points.
• Use key words from your introduction to briefly re-state your argument.
• End your presentation with a simple, strong statement.

Preparation

Rather than prepare a script, create a plan for each section or idea with point form notes. A good presentation is not written down word for word or memorized but instead is a discussion of a subject you know inside and out. Speaking from point form notes keeps your delivery fresh. Remember, you are talking to people, not reading at them.

Key technical details can be written down, but it make sure that you include only essential information as too many technical details may confuse your audience and cause them to tune out.

Visual Aids

Visual aids, like PowerPoint slides or printed handouts, offer structure for your presentation and help the audience follow the main points. Visual aids may be bulleted lists or outlines, charts or figures, or images that show important details that would take time to explain orally. Use visual aids to complement, rather than compete, with your presentation. If they are not necessary or helpful, don’t use them.

And never read the exact words from slides that you present.

For a detailed examination of using PowerPoint, explore our “Using PowerPoint" guide .

Rehearse! Focus on tone, volume, word choice, transitions, pauses and pacing. Note time limits. Time yourself and revise as appropriate. Practice your presentation before a friend or family member and ask for feedback.

Get to the room well ahead of time. Listen to some relaxing music if this helps you. Make sure the technology is all up and running if you need to use it.

Chat with people in the audience before you present. This breaks the ice, creates    connections, personalizes the encounter and helps you feel more confident.

Experts often suggest that you focus your presentation on a group of individuals instead of the entire audience. This makes it seem as if you are speaking to a smaller group

Pace and Volume

Take it slow. The single biggest mistake inexperienced speakers make is going too fast. [SB1] Remember that your audience is hearing the material for the first time and isn't nearly as familiar with the topic as you are.

Speak loudly and clearly. Practice pronouncing difficult words in advance.

Body Language and Eye Contact

Make and maintain eye contact with your audience. Always face your audience; avoid reading from your slide presentation and try to look up from your notes regularly.

Stand tall at the front of the room. Don’t sit down, lean on a desk or hide behind a lectern. Try not to sway back and forth.

Answering Questions

Leave time to answer questions, and prepare in advance for possible questions your audience may ask. You can pause to gather your thoughts before you reply, and if something is outside of your comfort zone, simply (and confidently) say “that is outside the scope of this research.”

Share your Personality

Try to have some fun, put your personality into the presentation while maintaining professional decorum. Make the presentation uniquely yours – people will remember you and your message.

Giving Presentations

Understanding your assignment, planning your presentation, organizing your presentation, signal words and transition phrases.

• Group Presentations
• Using Presentation Software
• Engaging your Audience
• Finding and Using Images
• Citing Sources
• Overcoming Anxiety

Suggested Books

Learn how to deal with nerves, prepare concise and effective notes, anticipate questions or problems and keep your audience interested.

A Student's Guide to Presentations

Provides tips on presenting individually, in groups, and for job interviews.

Develop Your Presentation Skills

Improve your confidence and nail your presentations with this pocket guide to preparing and delivering them well.

As with any assignment, it's important to first check the assignment requirements before you start planning your presentation. Read over the assignment requirements and make sure you understand the following:

• Is it a group or individual presentation?
• Is there a time limit or requirement? 
• Are you allowed to use videos? If so, how long can videos be? Instructors generally do not want videos to take up a big portion of your presentation, but short videos can help to illustrate a point
• What's the topic you will be presenting on? Do you get to choose? 
• Are you required to prepare a visual component such as a PowerPoint or a poster?
• What is the purpose of the presentation? Are you summarizing an issue to inform your classmates? Are you presenting a paper you wrote? Are you trying to convince them of a particular argument related to an issue? Are you leading discussion on a reading?

A good presentation requires careful planning. In general, you will need to follow these steps to plan a successful presentation:

• Brainstorm and outline: What's your topic? What do you know about the topic? What do you want your audience to know? 
• Research: Use research to support your argument, find examples and statistics, or to learn more about your topic.
• Write an outline . 
• Write a draft.
• Plan any visual aids such as PowerPoint or any activities you want your audience to participate in
• Practice, practice, practice!  Make sure your presentation is not too long, and edit it down as needed.

A good presentation should be well organized, with a beginning, middle and end. 

Beginning :

The beginning of a presentation is very important! This is when you have an opportunity to grab the audience's attention, and set the tone for your presentation.

• Use an attention grabber. Some attention grabbing techniques include: asking a thought-provoking question, showing the audience am intriguing picture, telling a story or use a real life example related to your topic, sharing a shocking statistic related to your topic, sharing a powerful quote, playing a short video
• Introduce yourself and the topic you will be discussing
• Outline what you will be talking about. 
• Discuss your main points in a logical order
• It should be clear to your audience when you are moving from one point to another
• Use examples to support your points

Conclusion:

• Summarize the main points
• Avoid providing new information at this point, but you can state any additional questions that you think your research has led you too
• Use language that lets your audience know that your presentation is coming to an end
• Avoid ending with "that's it!" or apologizing for your presentation
• Thank the audience for listening and invite questions

Using transition and signal phrases throughout your presentation will help keep it organized and ensure your thoughts are communicated clearly. Try using some of the phrases below to introduce ideas and structure your presentation.

Introducing your presentation:

• The topic/question I will be discussing today is...
• This presentation will investigate/examine... 

Providing an outline:

• I want to start by..., then I will... 
• This presentation is divided into [x number] of parts. First I will... then I will..., finally I will conclude by...
• There are [x number] of points I will discuss: A, B, C and D
• Let's begin by looking at... before examining... 

Introducing your main point: 

• A significant issue is...
• A major concern is...
• The central problem is...

Rephrasing your main point:

• In other words...
• Another way to think about the problem is...

Moving to another point:

• Now let's consider...
• I'd like to move on to examine...
• Now, turning to the issue of...

Introducing an example:

• A case in point is...
• Take the case of...
• This is illustrated/demonstrated by...
• An example of this is...

​Introducing images or explaining visuals: 

• This image/diagram illustrates...
• As you can see here...

Introducing and integrating videos:

• We will now watch a short video that illustrates...
• In the video we've just watched, it is important to note that...
• As the video demonstrates...

Conclusions:

• ​ To sum up...
• In conclusion...
• In summary...
• To summarize...
• To conclude...
• Therefore... 

Inviting and Answering Questions:

• I am happy to take questions now.
• That's a very interesting question. In my opinion,...
• Thanks for your question. What my research shows is that...
• That's a relevant question, but it is out of the scope of my research.
• I'm afraid I cannot answer that question, but that's an interesting topic.

The above tips have been adapted from RMIT University Study and Learning Centre's  " Oral Presentations: Signalling and Transition Phrases."

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• Last Updated: Aug 25, 2023 11:04 AM
• URL: https://columbiacollege-ca.libguides.com/presentations

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices 5 essential preparation steps for a successful presentation

by Tom Rielly • June 15, 2020

Keeping your presentation visuals minimalistic, simple, and clear is just one important step to remember when designing a hit presentation. Leaving nothing to chance, great presenters prove quite methodical as they prepare. Here’s a checklist for everything you need to keep in mind before your next presentation:

1. Choose the right software for your needs

The easiest way to select the right presentation software for you is to simply find the one that is native to your device. For example, if you have a Mac, use Apple Keynote, if you work on Windows, use PowerPoint. Google Slides is recommended if you’re working with someone, as it makes collaboration very easy. Another software option is Prezi: a specialty tool called Prezi that creates a presentation using motion, zoom, and panning across one giant visual space.

2. Organize your files

As you develop your script and visuals, you will need to start assembling all the assets for your slides. Create a unique folder on your computer to hold these items. Keep the folder organized by media type (presentation drafts, photos, videos, scripts) and back them up frequently to the Cloud or external disk. Label each file with a specific descriptive name, e.g. “Susan Johnson singing magpie 2020”, as opposed to “IMG_4043.jpg”, which can make it confusing to find your assets. The more organized you are up front, the easier preparing for your presentation will be.

3. Prepare your presentation materials

Make sure your presentation materials (script, graphics, actual slides) are saved in at least two safe spots (for example, your computer and an external USB drive) and are backed-up frequently. If you are using an online presentation software, such as Google Slides, be sure to also download a copy of your presentation in case the internet connection is unreliable. Having all the individual assets on hand in addition to your presentation slides can be helpful if you experience tech issues before presenting, or if you need to make any last minute changes. Make sure to label your final presentation with the title and your name so it’s easy to find.

4. Practice, practice, practice!

Remember, practice makes perfect. People often run out of time making their presentations and have no time to practice. Most TED speakers practice at least ten times. Neuroscientist Jill-Bolte Taylor gave one of the most successful Talks in TED history with nearly 27 million views. How did she do it? She practiced her Talk over 40 times! By rehearsing multiple times you will naturally memorize your Talk, which means you won’t need note cards when you give your final presentation.

5. Do a final test run

Before presenting, make sure the equipment you need is working properly. It’s generally good practice to rehearse standing on the exact stage with the exact lighting using the exact computer that you will be using in your final presentation.

Here’s a quick checklist of what to look for when testing your equipment:

• If you're not using your own computer, the one provided might be slower and have trouble playing media. If you have videos or other media, make sure they play correctly
• Test the projector to make sure it’s HD
• Make sure images are clear
• Test the sound of any clips you use, as this is what goes wrong most frequently
• If you’re using a mic, test the volume

Don’t let technical issues or other blunders overshadow your presentation. By following these guidelines, and with a little preparation, you can engineer out the problems BEFORE they happen.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

• Subject Guides

A practical guide to presentations

• Delivering a presentation
• Presentations
• Tools & content
• Basic slide design
• Text & images
• Animation, sound, & video

How do you deliver a presentation? Here we take a look at some presenting tips , including some practical advice for presenting with slides and for presenting online . We also consider polling tools , how to share your screen , and how to share a copy of your presentation with your audience.

Presenting tips

Some practical suggestions.

Here's a few bits of practical advice for presenting:

Use the mic!

If there's a microphone there, use it. You might be able to project to the back of the room beautifully, but don't presume you know the hearing needs of your audience, and don't assume that asking if people mind you not using the microphone is going to elicit a meaningful response. Just use the blummin' microphone: it might feel like a bit of a faff, but it's there for a reason!

Scope out the room beforehand

If you're able, get an idea of the room you're presenting in, and the equipment available. You can find out the details about a teaching room at York on the Teaching Room Information page.

The size of the room, and the number of people you're presenting to, will have an effect on how you deliver the session and how interactive you can be.

Present with a laptop

The lectern PCs on campus are not as young as they once were. If you've got a laptop it might well be more powerful. What's more, with a laptop you will be able to use Presenter view , which will give you much more control over your presentation.

Run the slides through before your audience arrive

If you can, test your slides, or anything else you plan to use, in the room. That way you can be sure they'll run as you expect them to (PowerPoint will also cache any videos or animations on its first run through, which may make effects run smoother for the show proper).

Take a deep breath before you speak

Honestly, it will help.

Don't read the slide

If there's more than a few words on your slide, avoid the temptation to read it verbatim. Talk around the points. Add to them. If your presentation is just you reading the wall, you could just have sent the slide-deck to your audience and saved everyone the trip.

Avoid using a script

Reading out loud is hard to do well. So avoid using a script too. Make notes, by all means, but consider how you'll navigate those notes: you don't want to lose your place. One helpful method is to use small pages such as index cards, or to only write on the top third of a page.

And if you're working with notes, don't limit them to the words you're saying. Throw in some stage directions too. That way you might be more likely to remember to breathe!

Don't memorise every word

A presentation is a performance of sorts, but it isn't a play. It's better to be able to understand your topic and talk freely around it than to understand a script. If you get distracted from a script (for instance by a question) you'll be in trouble and you might have difficulty picking up the thread again.

Practice. Out loud. Like you mean it!

Practicing in your head won't give you a true idea of how your presentation will go, or how long it will last. You kind of have to do it for real. It's also helpful (if a little embarrassing too) to practice in front of a friend.

Shave off 10%

It's better to have more time to play with than to cram in too much and run over or rush the last bit. If your presentation is too long for the time, drop something. If you're delivering and you're running out of time, drop something mid-presentation. Have a note of your slide numbers so that you can skip to a section without clicking through slides you've no intention of talking to.

Get a clicker

If you're not likely to be doing many presentations then don't get a clicker, but if you find yourself in a position where you're doing a lot of presentations (or if you know someone who's got a clicker you can borrow) get yourself a clicker: it will liberate you from the lectern and you'll be able to wander about a bit more.

Even if you've not got a clicker, you should still feel able to leave the keyboard now and again (microphones allowing). Get out there and make use of the 'stage'; gesture at your lovely slides. Feel the love of your enthralled audience!

Address the audience

Face the people you're presenting to, and avoid talking to the wall your slides are being projected on. If you're presenting online, make sure your microphone is in the same direction as your screen.

The audience are on your side

No, really. Look them in the eye. At least one member of your audience will be demonstrably supportive. Find the most supportive looking audience member and keep looking back at them. Breathe in their happy smile and their nods.

Don't criticise yourself during the presentation

You know you've made a mistake, but your audience might not have clocked it. Unless you tell them. So don't tell them. Keep your mistakes to yourself.

Ok, maybe that's easier said than done, but step back and unleash the performer buried deep within.

Share the slides

Your slides can be your calling card. So maybe put them online somewhere where your audience can revisit them.

When sharing materials after a session, they don't need to be the same deck you're presenting with. Maybe you could include some extra slides that expand upon the original summary content (and may even expand on what you said in the presentation). Or at the very least you could add some explanatory notes in the notes field.

Annoying things to perhaps avoid

Here's some suggestions from Twitter of the most annoying things presenters do...

The classics

• “Put an essay on each slide and READ IT ALL. VERY SLOWLY.”
• “Read from a script.”
• “Going overtime.”
• “cram too much in, and then say ...erm... I'll just skip over these slides.... usually the more interesting ones at the end”

The insightful

• “Speaking away from the mic.”
• “Try to fit 60 minutes of material into 25 minutes presenting time.”
• “Ignore audience signals”

The unwelcome participatory

• “Attempting to get me to stand up and engage in participation without first winning my cooperation?”
• “Make me play a game.”

The bizarre

• “Not wear shoes.”
• “Swirl each word with a laser pointer as they say it.”
• “jangling the loose change in their pockets. A least I hope that's what they're doing......”

Presenting your slides

Presenter view.

If you're using a computer with a dual monitor setup (or if you're hooking up a laptop to the projector) you can use Presenter View when presenting. This gives you a lot more control over your presentation.

With Presenter View enabled, the presentation happens on one screen (usually the big one that the audience can see), while the other screen shows a control console which will include things like slide notes and a preview of the next slide in the deck.

Before you can use Presenter View, you'll need to have two screens connected to your computer. In your computer's display settings, make sure that you're using an extended display so that the two screens are able to carry different content.

The controls for transitions are all found on the Transitions tab:

• To enable Presenter View, choose Slide Show > Monitors > Use Presenter View
• Select the monitor to be used for the show ( Slide Show > Monitors > Monitor )

Tools in the Presenter View include annotation options, zoom, captions, and a handy slide picker mode.

Another benefit of Presenter View is that you can switch back to your slide deck on the presenter screen and make changes to your slides without having to escape the presentation on the audience screen. This is handy if you've made a mistake, or if you want to add things to future slides based on things that have come up in the presentation.

You can present using Presenter View in Google Slides by going to the drop-down toggle at the side of the Present button and choosing Presenter view .

Google Slides' version of Presenter View is a bit more basic than PowerPoint's. But you get previews of the previous and next slides, as well as sight of your notes. There's also a dropdown slide picker for if you want to skip to elsewhere in the presentation.

Audience Q&A

Google's Presenter View includes a Question & Answer feature under the AUDIENCE TOOLS tab. Audience members can follow a link to submit questions which can then be moderated and displayed on screen.

• By default the Q&A requires your audience to log in as members of the University of York, but you can use the dropdown at the top of the page to open the link up to anyone;
• When the Q&A toggle is switched to ON , the URL for the submission page is displayed at the top of your slides. You can use the toggle to turn this off when not needed;
• The audience can ask their question with their Google identity showing, or anonymously; other audience members can upvote or downvote questions;
• To present a question on the main screen, choose PRESENT .

Even if you've not got a set-up that will allow you to use Presenter View, there's still some in-vision presenter tools that appear in the bottom left of the screen when you hover over a slide.

Keyboard shortcuts

Here's some useful keyboard shortcuts for use when presenting:

Advancing the slides

To step forward through the slides (and any animations) you can mouse-click, mouse-wheel backwards, or press N , Enter , Page Down , the right arrow cursor, the down arrow cursor, or the space bar .

To step backwards, you've got the choice of mouse-wheeling forwards, or pressing P , Page Up , the left arrow cursor, the up arrow cursor, or the Backspace .

Navigating to elsewhere in your presentation

To skip to a specific slide, enter the slide number then press Enter

You can also use Home and End to skip to the beginning or end of your presentation.

Clearing the screen

B will make your screen go black. W will make your screen go white. Pressing them again will bring your slides back.

Live subtitling

Google Slides and the Microsoft 365 version of PowerPoint are able to generate live captions for your presentation. As with any live captioning, the quality of these subtitles may vary...

In PowerPoint for Microsoft 365 , subtitling options can be found at Slide Show > Captions & Subtitles , or can be enabled from the on-screen controls when presenting.

Live subtitles can be activated from the Captions icon: one of the on-screen controls on the three-dots menu (⋮) when presenting. You will need to enable access to your microphone.

Custom shows

If you need to give similar presentations to different audiences, instead of creating multiple presentations, PowerPoint lets you generate custom shows . Each show can use a different selection of slides from the same presentation.

Creating custom shows

• Choose Slide Show > Start Slide Show > Custom Slide Show > Custom Shows… — a dialogue box will open;
• Choose New… to create the first show, and Add the slides you want in the sequence required;
• Give the show a suitable name and select OK to finish;
• Repeat this process for each show required — they will appear in the Custom Shows dialogue when you return;
• If you need to edit a show, choose Edit... ;
• When done, choose Close .

Presenting with a custom show

Once you've created a custom show, it will appear on the Custom Slide Show dropdown. Select the show you want and it will run.

Export options

PowerPoint has a range of export options. Most of these can be accessed via File > Export . Here's a few examples:

Saving as a PDF is useful if you've got an elaborate slide deck that is large in terms of file-size, and which is liable to display inconsistently on other machine (for example because of access to special fonts). PDF is a print format so it isn't the most user friendly in terms of display-based reading, but nor, in some ways, is a PowerPoint deck.

You can export your slideshow as a video, which is particularly useful if you've got narrations in place. If you're sharing the video, you may want to adjust the quality settings to create a file that's of a reasonable size. Or you could always produce something at a high quality and then upload it to YouTube or Google Drive.

In the latest versions of PowerPoint you can also export slides as an animated GIF (the GIFs on this guide were done via that method).

The handout option will export your slides and notes to a Word document. This feature is great if you've got some good notes you want to share, but, annoyingly, often breaks half way through.

Other save options

If you're sharing a PowerPoint file, you may want to create a sharing copy:

• Go to File > Save a Copy and choose the "Browse" button to bring up the "Save As" dialogue box;
• Under Tools > Save Options... you'll find a setting that lets you Embed fonts in the file : this is handy if you're using non-standard fonts and want to be sure that the slides will display properly on other computers;
• Under Tools > Compress Pictures... you can get rid of any bits of images you may have cropped out, and reduce the quality of the images to potentially make your PowerPoint file smaller in terms of file-size.

Audience polling

Getting a show of hands is one thing but sometimes you might want to get a bit more sophisticated in terms of audience polling. As well as traditional survey tools , the University has an institutional licence for Mentimeter which can be used to provide real-time feedback in a presentation setting:

There's also the Q&A tool available in Google Slides :

And if you're presenting online, Zoom has a polling tool built in:

Sharing a presentation

It can be useful to share a copy of the slides with your audience. But there are a few extra things to consider:

Are you actually going to share the same slide deck you're presenting with? Sure, with Google Slides, that's straightforward, but with PowerPoint it's a lot more complicated: PowerPoint files can be big , and big files are difficult to share. You might be better off exporting your slides to a different format like a PDF or a handout.

Even with Google Slides, you've the choice of sharing the deck itself (albeit probably just with View access) or using the File > Publish to the web option which creates a presentation frame like the one above.

Accessibility

Designing for a screen has plenty of accessibility considerations, but if you're also going to be sharing your slides, there are other aspects of accessible design that you'll need to consider: in particular, images will need alternative text , and you'll need to ensure that slide content follows the intended reading order .

Alternative versions

If you're sharing your deck in advance, it's going to be full of spoilers. Are there bits you want to hold back from your audience? Do you actually need to share a special 'sharing' deck?

Likewise, elaborate slides can be a pain to make accessible, so a simplified version might be used in the shared deck. This might also help to keep the filesize of the deck down. And you can reduce the image quality in PowerPoint's save settings, and jettison any unused parts of images — things you might not want to do with your master copy.

Presenting online

Presenting online comes with its own set of challenges. Here's some general advice:

Enable live captions

If you're presenting in Zoom , be sure to sign in with your University account to get some extra features. One such feature is auto-transcription whereby the host can enable live captioning ( Live Transcript > Live Transcript > Enable Auto-Transcription ). It's the new "always use the mic!"

Ease off on the effects

Unless you tweak the settings, the frame-rate (the number of pictures being sent down the line in any given second) is quite low for a virtual meeting, which can make animation and transitions look jerky. And even if your connection is amazing, other people's bandwidth might not be so broad: they might be trying to watch on a poor connection, so having a clear slide becomes very important.

It's tiring

Looking at a screen is harder work than looking at you in real life. So be prepared to offer your audience (and yourself) a break or two. Think even harder about the structure of your presentation and how you can break things up or otherwise keep people's attention.

Performing in a vacuum

You'll probably want your audience muted while you're talking, because background noise is distracting. And while it might be nice to be able to see people's video, that's adding to the bandwidth load, so it may be more efficient (and less distracting) to have people turn their cameras off too. But this leaves you performing to, well, nothing much at all. It's hard to judge how your talk is going down; and you don't have that kind face to focus on. So maybe find a supportive friend closer to home: a stuffed toy, maybe... something with eyes that you can focus on: a proxy audience positioned close to your webcam. It can be surprisingly effective, and can help alleviate the sense that you're just talking to a brick wall (when you're emphatically not).

If you're able to do so, present with another person. It builds up the sense of an audience, and it livens things up a bit for the viewer too. Having two people makes it easier to field questions too, and if one of you has connection problems, the other can provide cover.

Play with the kit

Things like Zoom have loads of tools built into them like live captioning, breakout rooms and polling. Try them out with some colleagues to get the hang of them. The chat window is really useful as a way of getting people to ask questions as they think of them, without interrupting the flow of the session.

Prepare your desktop accordingly

Your computer screen is your classroom. If you're leaving the slides in order to do anything else (a virtual whiteboard, an online demonstration, or whatever), make sure you have everything you need ready (and that you don't have anything on your desktop you wouldn't want to share). Give similar thought to your physical surroundings, but don't get too hung up on that if the main content of your session is the slides.

Share the materials

Rather than having to just watch the slides via video chat, your audience might also find it helpful to follow along with a local copy of the slide deck. This might mean they could spoil themselves by looking ahead to later slides, but it also means they have a clear, accessible, user-friendly version: when connections might be unstable, it's useful to have an alternative to look at.

Don't panic!

Technology breaks, connections become unstable. There are a lot of variables at play with an online presentation, and the chances of something going wrong are high to the point of being normal: it's an online presentation so of course it won't all go according to plan (even a face-to-face presentation seldom goes smoothly, after all). It's easier to say "don't worry" than it is to not worry, but try to stay as calm as you can and hopefully whatever problem is arising will be something you or someone else in the chat can resolve.

Screensharing accessibility

Sharing your screen is inevitably a heavily visual way of communicating. But not everybody will be able to see your screen, and even people with perfect eyesight might still struggle to see all the detail in a heavily compressed low resolution streaming video. So what can you do to help paint the picture of what it is you're doing with your mouse pointer?

Make things bigger

In a world of huge monitors we've got used to lots of screen real-estate and tiny writing that we can only read when close up. This is fine for working purposes but not so ideal for a demonstration. Before you present, go into your display settings and choose a smaller display resolution. It might take a few tries to find a smaller resolution in the right ratio for your screen — most monitors on campus have a resolution of 1920 x 1080 which you could downscale to 1600 x 900 or even 1360 x 768.

Macs make this process a little easier by having a scale option to control the resolution. Windows also has a scale option, but it works slightly differently by letting you resize text and other items without changing the overall resolution. Try some different options and see what might work best for your needs.

Bear in mind that if you're using a much lower resolution than normal, icons might be in different places, menus might get cut off, and some tasks that require a lot of screen might be harder. But this might serve as a useful reminder that a piece of software might look different on different setups, and not everyone using it will see it in exactly the same way that you do.

If you're recording a screen rather than sharing it live, there are other ways you can make things bigger in the edit , like occasionally zooming in to focus on a particular part of the screen. Try to keep this sort of thing as gentle as possible; you want to orientate, not dis orientate. Another thing you can do at this stage is add captions, arrows, and other highlights to make what you're doing even more explicit.

Describe what you're doing

It's not a silent movie, so give a good commentary. If you've ever listened to sport on the radio, think about how it differs to the commentary you get on television and maybe use a few of the tricks: say what's happening; explain what you're clicking on; give as good a description as you can. That way you're giving twice the instruction: not only can people see what you're doing, they can hear what you're doing too.

Zoom is the recommended video conferencing tool here at York. It can be accessed via a web browser, mobile app, or desktop app. The browser experience allows multiple users to communicate via video, audio, or live-chat, screen-share, and share control of a shared screen. The desktop app contains a number of additional features, such as virtual whiteboards, breakout rooms and custom backgrounds.

When using Zoom, you'll need to make sure you are signed in with your University of York account .

Below you'll find some links to further support using Zoom. Our Zoom Wiki (requires UoY login) covers a range of support topics from scheduling and securing your meeting to using Zoom for teaching and managing Zoom recording .

Google Meet

Google Meet is a video communication service available as part of our Google Workspace . It allows multiple users to communicate via video, audio, or live-chat, and to screen-share.

Like a lot of Google applications, it's gone through various names, so you might catch us calling it 'Hangouts' or 'Hangouts Meet' in places.

Meet vs Zoom

Scheduling and joining a meet.

Some practical considerations:

• Mute your microphone if you're not using it. That way your face won't keep appearing every time you cough or fidget.
• You could use the chat feature for things like agendas, or even for quietly asking for the floor in busier meetings to avoid too much chaos.

• << Previous: Animation, sound, & video
• Last Updated: Mar 25, 2024 5:30 PM
• URL: https://subjectguides.york.ac.uk/presentations

Essential Study Skills: Delivering a Presentation

• Getting Things Done
• Creating a Weekly Schedule
• Creating a Semester Plan
• Planning an Assignment
• Additional Resources
• Deciding what to study
• Knowing How to Study
• Memorizing & Understanding Concepts
• Taking Tests & Exams
• Reading with Purpose
• Taking Notes in Class
• Creating and Preparing for a Presentation
• Presentation Anxiety
• Delivering a Presentation

• Delivering Presentations

Once you have created your presentation and your visual aids, and you have prepared for the presentation, you can deliver it to your audience. This module will help you learn how to confidently deliver your presentation.

• Before You Present

How to Deliver an Effective Presentation

Watch this video or read the tips below to learn some techniques for delivering a presentation.

• Video Transcript - How to Deliver an Effective Presentation

Tips for Delivering a Good Presentation

• Have good posture
• Smile and act relaxed. It will make you look and feel more confident.
• Make eye contact with your audience instead of reading off your notes the entire time.
• Avoid distracting behaviours, like chewing gum or fidgeting.
• Watch for nervous gestures, such as rocking, or tapping.
• Make sure to dress appropriately for your profession.
• Take time to think during your presentation!  People have a tendency to speak more quickly under pressure. Make an effort to slow your pace and include pauses. Speaking slower will also help you avoid excessive verbal fillers like “ummm” or “ahhhh”.
• Pay attention to your volume.  Think about projecting your voice to the back of the classroom so that everyone can hear what you have to say.
• Try to speak clearly so that your audience can easily understand your words.
• Avoid the ‘lecture’.  By incorporation more than a speech into your presentation, you’ll be better able to hold your audience’s attention. Try using visuals, asking questions, or doing activities.

How to Rehearse Your Presentation

Review this checklist before you present to make you that you are ready to deliver your presentation. It will help you rehearse your presentation so that it will go smoothly when you deliver it in class.

• Presentation Rehearsal Checklist PDF
• Presentation Rehearsal Checklist Word
• << Previous: Presentation Anxiety
• Next: Additional Resources >>
• Last Updated: Jan 3, 2024 2:14 PM
• URL: https://bethelks.libguides.com/essentialstudyskills

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14.1 Organizing a Visual Presentation

Learning objectives.

• Identify key ideas and details to create a concise, engaging presentation.
• Identify the steps involved in planning a comprehensive presentation.

Until now, you have interacted with your audience of readers indirectly, on the page. You have tried to anticipate their reactions and questions as all good writers do. Anticipating the audience’s needs can be tough, especially when you are sitting alone in front of your computer.

When you give a presentation, you connect directly with your audience. For most people, making a presentation is both exciting and stressful. The excitement comes from engaging in a two-way interaction about your ideas. The stress comes from the pressure of presenting your ideas without having a delete button to undo mistakes. Outside the classroom, you may be asked to give a presentation, often at the last minute, and the show must go on. Presentations can be stressful, but planning and preparation, when the time and opportunity are available, can make all the difference.

This chapter covers how to plan and deliver an effective, engaging presentation. By planning carefully, applying some time-honored presentation strategies, and practicing, you can make sure that your presentation comes across as confident, knowledgeable, and interesting—and that your audience actually learns from it. The specific tasks involved in creating a presentation may vary slightly depending on your purpose and your assignment. However, these are the general steps.

Follow these steps to create a presentation based on your ideas:

• Determine your purpose and identify the key ideas to present.
• Organize your ideas in an outline.
• Identify opportunities to incorporate visual or audio media, and create or locate these media aids.
• Rehearse your presentation in advance.
• Deliver your presentation to your audience.

Getting Started: Identifying and Organizing Key Ideas

To deliver a successful presentation, you need to develop content suitable for an effective presentation. Your ideas make up your presentation, but to deliver them effectively, you will need to identify key ideas and organize them carefully. Read the following considerations, which will help you first identify and then organize key ideas:

• Be concise. You will include the most important ideas and leave out others. Some concepts may need to be simplified.
• Employ more than one medium of expression. You should incorporate other media, such as charts, graphs, photographs, video or audio recordings, or websites.
• Prepare for a face-to-face presentation. If you must deliver a face-to-face presentation, it is important to project yourself as a serious and well-informed speaker. You will often speak extemporaneously, or in a rehearsed but not memorized manner, which allows for flexibility given the context or audience. You will need to know your points and keep your audience engaged.

Determine Your Purpose

As with a writing assignment, determining the purpose of your presentation early on is crucial. You want to inform your readers about the topic, but think about what else you hope to achieve.

Are you presenting information intended to move your audience to adopt certain beliefs or take action on a particular issue? If so, you are speaking not only to inform but also to persuade your listeners. Do you want your audience to come away from your presentation knowing how to do something they that they did not know before? In that case, you are not only informing them but also explaining or teaching a process.

Writing at Work

Schoolteachers are trained to structure lessons around one or more lesson objectives. Usually the objective, the mission or purpose, states what students should know or be able to do after they complete the lesson. For example, an objective might state, “Students will understand the specific freedoms guaranteed by the First Amendment” or “Students will be able to add two three-digit numbers correctly.”

As a manager, mentor, or supervisor, you may sometimes be required to teach or train other employees as part of your job. Determining the desired outcome of a training session will help you plan effectively. Identify your teaching objectives. What, specifically, do you want your audience to know (for instance, details of a new workplace policy) or be able to do (for instance, use a new software program)? Plan your teaching or training session to meet your objectives.

Identify Key Ideas

To plan your presentation, think in terms of three or four key points you want to get across. In a paper, you have the space to develop ideas at length and delve into complex details. In a presentation, however, you must convey your ideas more concisely.

One strategy you might try is to create an outline. What is your main idea? Would your main idea work well as key points for a brief presentation? How would you condense topics that might be too lengthy, or should you eliminate topics that may be too complicated to address in your presentation?

1. Revisit your presentation assignment, or think of a topic for your presentation. On your own sheet of notebook paper, write a list of at least three to five key ideas. Keep the following questions in mind when listing your key ideas:

• What is your purpose?
• Who is your audience?
• How will you engage your audience?

2. On the same paper, identify the steps you must complete before you begin creating your presentation.

Use an Outline to Organize Ideas

After you determine which ideas are most appropriate for your presentation, you will create an outline of those ideas. Your presentation, like a written assignment, should include an introduction, body, and conclusion. These components serve much the same purpose as they do in a written assignment.

• The introduction engages the audience’s attention, introduces the topic, and sets the tone for what is to come.
• The body develops your point of view with supporting ideas, details, and examples presented in a logical order.
• The conclusion restates your point of view, sums up your main points, and leaves your audience with something to think about.

Jorge, who wrote the research paper featured in Chapter 11 “Writing from Research: What Will I Learn?” , developed the following outline. Jorge relied heavily on this outline to plan his presentation, but he adjusted it to suit the new format.

Planning Your Introduction

In Chapter 12 “Writing a Research Paper” , you learned techniques for writing an interesting introduction, such as beginning with a surprising fact or statistic, a thought-provoking question or quotation, a brief anecdote that illustrates a larger concept or connects your topic to your audience’s experiences. You can use these techniques effectively in presentations as well. You might also consider actively engaging your audience by having members respond to questions or complete a brief activity related to your topic. For example, you may have your audience respond to a survey or tell about an experience related to your topic.

Incorporating media can also be an effective way to get your audience’s attention. Visual images such as a photograph or a cartoon can invoke an immediate emotional response. A graph or chart can highlight startling findings in research data or statistical information. Brief video or audio clips that clearly reinforce your message and do not distract or overwhelm your audience can provide a sense of immediacy when you plan to discuss an event or a current issue. A PowerPoint presentation allows you to integrate many of these different media sources into one presentation.

With the accessibility provided by the Internet, you can find interesting and appropriate audio and video with little difficulty. However, the clip alone will not sustain the presentation. To keep the audience interested and engaged, you must frame the beginning and end of the clip with your own words.

Jorge completed the introduction part of his outline by listing the key points he would use to open his presentation. He also planned to show various web links early on to illustrate the popularity of the low-carbohydrate diet trend.

Planning the Body of Your Presentation

The next step is to work with the key ideas you identified earlier. Determine the order in which you want to present these ideas, and flesh them out with important details. Chapter 10 “Rhetorical Modes” discusses several organizational structures you might work with, such as chronological order, comparison-and-contrast structure, or cause-and-effect structure.

How much detail you include will depend on the time allotted for your presentation. Your instructor will most likely give you a specific time limit or a specific slide limit, such as eight to ten slides. If the time limit is very brief (two to three minutes, for instance), you will need to focus on communicating your point of view, main supporting points, and only the most relevant details. Three minutes can feel like an eternity if you are speaking before a group, but the time will pass very quickly. It is important to use it well.

If you have more time to work with—ten minutes or half an hour—you will be able to discuss your topic in greater detail. More time also means you must devote more thought into how you will hold your audience’s interest. If your presentation is longer than five minutes, introduce some variety so the audience is not bored. Incorporate multimedia, invite the audience to complete an activity, or set aside time for a question-and-answer session.

Jorge was required to limit his presentation to five to seven minutes. In his outline, he made a note about where he would need to condense some complicated material to stay within his time limit. He also decided to focus only on cholesterol and heart disease in his discussion of long-term health outcomes. The research on other issues was inconclusive, so Jorge decided to omit this material. Jorge’s notes on his outline show the revisions he has made to his presentation.

You are responsible for using your presentation time effectively to inform your audience. You show respect for your audience by following the expected time limit. However, that does not mean you must fill all of that time with talk if you are giving a face-to-face presentation. Involving your audience can take some of the pressure off you while also keeping them engaged. Have them respond to a few brief questions to get them thinking. Display a relevant photograph, document, or object and ask your classmates to comment. In some presentations, if time allows, you may choose to have your classmates complete an individual or group activity.

Planning Your Conclusion

The conclusion should briefly sum up your main idea and leave your audience with something to think about. As in a written paper, you are essentially revisiting your thesis. Depending on your topic, you may also ask the audience to reconsider their thinking about an issue, to take action, or to think about a related issue. If you presented an attention-getting fact or anecdote in your introduction, consider revisiting it in your conclusion. Just as you have learned about an essay’s conclusion, do not add new content to the presentation’s conclusion.

No matter how you choose to structure your conclusion, make sure it is well planned so that you are not tempted to wrap up your presentation too quickly. Inexperienced speakers, in a face-to-face presentation, sometimes rush through the end of a presentation to avoid exceeding the allotted time or to end the stressful experience of presenting in public. Unfortunately, a hurried conclusion makes the presentation as a whole less memorable.

Time management is the key to delivering an effective presentation whether it is face-to-face or in PowerPoint. As you develop your outline, think about the amount of time you will devote to each section. For instance, in a five-minute face-to-face presentation, you might plan to spend one minute on the introduction, three minutes on the body, and one minute on the conclusion. Later, when you rehearse, you can time yourself to determine whether you need to adjust your content or delivery.

In a PowerPoint presentation, it is important that your presentation is visually stimulating, avoids information overload by limiting the text per slide, uses speaker notes effectively, and uses a font that is visible on the background (e.g., avoid white letters on a light background or black letters on a dark background).

Work with the list you created in Note 14.4 “Exercise 1” to develop a more complete outline for your presentation. Make sure your outline includes the following:

• An introduction that uses strategies to capture your audience’s attention
• A body section that summarizes your main points and supporting details
• A conclusion that will help you end on a memorable note
• Brief notes about how much time you plan to spend on each part of the presentation (you may adjust the timing later as needed)

Identifying Opportunities to Incorporate Visual and Audio Media

You may already have some ideas for how to incorporate visual and audio media in your presentation. If not, review your outline and begin thinking about where to include media. Presenting information in a variety of formats will help you keep your audience’s interest.

Use Presentation Software

Delivering your presentation as a slideshow is one way to use media to your advantage. As you speak, you use a computer and an attached projector to display a slideshow of text and graphics that complement the speech. Your audience will follow your ideas more easily, because you are communicating with them through more than one sense. The audience hears your words and also sees the corresponding visuals. A listener who momentarily loses track of what you are saying can rely on the slide to cue his or her memory.

To set up your presentation, you will need to work with the content of your outline to develop individual slides. Each slide should focus on just a few bullet points (or a similar amount of content presented in a graphic). Remember that your audience must be able to read the slides easily, whether the members sit in the front or the back of the room. Avoid overcrowding the slides with too much text.

Using presentation software, such as PowerPoint, allows you to incorporate graphics, sounds, and even web links directly into your slides. You can also work with available styles, color schemes, and fonts to give your presentation a polished, consistent appearance. Different slide templates make it easy to organize information to suit your purpose. Be sure your font is visible to you audience. Avoid using small font or colored font that is not visible against your background.

Use PowerPoint as a Visual Aid

PowerPoint and similar visual representation programs can be effective tools to help audiences remember your message, but they can also be an annoying distraction to your speech. How you prepare your slides and use the tool will determine your effectiveness.

PowerPoint is a slideware program that you have no doubt seen used in class, seen in a presentation at work, or perhaps used yourself to support a presentation. PowerPoint and similar slideware programs provide templates for creating electronic slides to present visual information to the audience, reinforcing the verbal message. You will be able to import or cut and paste words from text files, images, or video clips to create slides to represent your ideas. You can even incorporate web links. When using any software program, it is always a good idea to experiment with it long before you intend to use it; explore its many options and functions, and see how it can be an effective tool for you.

At first, you might be overwhelmed by the possibilities, and you might be tempted to use all the bells, whistles, and sound effects, not to mention the tumbling, flying, and animated graphics. If used wisely, a dissolve or key transition can be like a well-executed scene from a major motion picture and lead your audience to the next point. But if used indiscriminately, it can annoy the audience to the point where they cringe in anticipation of the sound effect at the start of each slide. This danger is inherent in the tool, but you are in charge of it and can make wise choices that enhance the understanding and retention of your information.

The first point to consider is which visual aid is the most important. The answer is you, the speaker. You will facilitate the discussion, give life to the information, and help the audience correlate the content to your goal or purpose. You do not want to be in a position where the PowerPoint presentation is the focus and you are on the side of the stage simply helping the audience follow along. Slides should support you in your presentation, rather than the other way around. Just as there is a number one rule for handouts (do not pass them out at the start of your presentation), there is also one for PowerPoint presentations: do not use PowerPoint slides as a read-aloud script for your speech. The PowerPoint slides should amplify and illustrate your main points, not reproduce everything you are going to say.

Your pictures are the second area of emphasis you will want to consider. The tool will allow you to show graphs, charts and illustrate relationships that words may only approach in terms of communication, but your verbal support of the visual images will make all the difference. Dense pictures or complicated graphics will confuse more than they clarify. Choose clear images that have an immediate connection to both your content and the audience, tailored to their specific needs. After the images, consider using only key words that can be easily read to accompany your pictures. The fewer words the better. Try to keep each slide to a total word count of less than ten words. Do not use full sentences. Using key words provides support for your verbal discussion, guiding you as well as your audience. The key words can serve as signposts or signal words related to key ideas.

A natural question at this point is, How do I communicate complex information simply? The answer comes with several options. The visual representation on the screen is for support and illustration. Should you need to communicate more technical, complex, or in-depth information in a visual way, consider preparing a handout to distribute at the conclusion of your speech. You may also consider using a printout of your slide show with a section for taking notes, but if you distribute it at the beginning of your speech, you run the risk of turning your presentation into a guided reading exercise and possibly distracting or losing members of the audience. Everyone reads at a different pace and takes notes in their own way. You do not want to be in the position of going back and forth between slides to help people follow along.

Another point to consider is how you want to use the tool to support your speech and how your audience will interpret its presentation. Most audiences wouldn’t want to read a page of text—as you might see in this book—on the big screen. They will be far more likely to glance at the screen and assess the information you present in relation to your discussion. Therefore, it is key to consider one main idea, relationship, or point per slide. The use of the tool should be guided with the idea that its presentation is for the audience’s benefit, not yours. People often understand pictures and images more quickly and easily than text, and you can use this to your advantage, using the knowledge that a picture is worth a thousand words.

Incorporate Visual Media

Even if you do not use a slideshow to complement your presentation, you can include visual media to support and enhance your content. Visual media are divided into two major categories: images and informational graphics.

Image-based media, such as photographs or videos, often have little or no accompanying text. Often these media are more powerful than words in getting a message across. Within the past decade, the images associated with major news stories, such as the Indian Ocean tsunami of 2004, the Abu Ghraib prison abuses from 2004 to 2006, and the 2010 earthquake in Haiti, have powerfully affected viewers’ emotions and drawn their attention to these news stories.

Figure 14.1

Even if your presentation addresses a less dramatic subject, you can still use images to draw in your audience. Consider how photographs, an illustration, or a video might help your audience connect with a particular person or place or bring a historical event to life. Use visual images to support descriptions of natural or man-made phenomena. What ideas lend themselves to being explained primarily through images?

In addition, consider how you might incorporate informational graphics in your presentation. Informational graphics include diagrams, tables, pie charts, bar and line graphs, and flow charts. Informational graphics usually include some text and often work well to present numerical information. Consider using them if you are presenting statistics, comparing facts or data about several different groups, describing changes over time, or presenting a process.

Incorporate Audio Media

Although audio media are not as versatile as visual media, you may wish to use them if they work well with your particular topic. If your presentation discusses trends in pop music or analyzes political speeches, playing an audio clip is an obvious and effective choice. Clips from historical speeches, radio talk shows, and interviews can also be used, but extended clips may be ineffective with modern audiences. Always assess your audience’s demographics and expectations before selecting and including audio media.

Review the outline you created in Note 14.11 “Exercise 2” . Complete the following steps:

• Identify at least two to three places in your presentation where you might incorporate visual or audio media. Brainstorm ideas for what media would be effective, and create a list of ideas. (In Chapter 14 “Creating Presentations: Sharing Your Ideas” , Section 14.2 “Incorporating Effective Visuals into a Presentation” , you will explore different media options in greater depth. For now, focus on coming up with a few general ideas.)
• Determine whether you will use presentation software to deliver your presentation as a slideshow. If you plan to do so, begin using your outline to draft your slides.

Figure 14.2

Source: http://www.agenciabrasil.gov.br/media/imagens/2010/01/14/14.01.10RP5978.jpg/view

Planning Ahead: Annotating Your Presentation

When you make a presentation, you are giving a performance of sorts. It may not be as dramatic as a play or a movie, but it requires smooth coordination of several elements—your words, your gestures, and any media you include. One way to ensure that the performance goes smoothly is to annotate your presentation ahead of time.

To annotate means to add comments or notes to a document. You can use this technique to plan how the different parts of your presentation will flow together. For instance, if you are working with slides, add notes to your outline indicating when you will show each slide. If you have other visual or audio media to include, make a note of that, too. Be as detailed as necessary. Jotting “Start video at 3:14” can spare you the awkwardness of searching for the right clip during your presentation.

In the workplace, employees are often asked to deliver presentations or conduct a meeting using standard office presentation software. If you are using presentation software, you can annotate your presentation easily as you create your slides. Use the notes feature at the bottom of the page to add notes for each slide. As you deliver your presentation, your notes will be visible to you on the computer screen but not to your audience on the projector screen.

In a face-to-face presentation, make sure your final annotated outline is easy to read. It will serve to cue you during your presentation, so it does not need to look polished, as long as it is clear to you. Double space the text. Use a larger-than-normal font size (14 or 16 points) if that will make it easier for you to read. Boldface or italics will set off text that should be emphasized or delivered with greater emotion. Write out main points, as well as your opening and closing remarks, in complete sentences, along with any material you want to quote verbatim. Use shorter phrases for supporting details. Using your speaker notes effectively will help you deliver an effective presentation. Highlighting, all capital letters, or different-colored font will help you easily distinguish notes from the text of your speech. Read Jorge’s annotated outline.

Some students prefer to write out the full text of their face-to-face presentation. This can be a useful strategy when you are practicing your delivery. However, keep in mind that reading your text aloud, word for word, will not help you capture and hold your audience’s attention. Write out and read your speech if that helps you rehearse. After a few practice sessions, when you are more comfortable with your material, switch to working from an outline. That will help you sound more natural when you speak to an audience.

In a PowerPoint presentation, remember to have your slides in logical sequential order. Annotating your presentation before submitting it to your audience or your instructor will help you check for order and logical transitions. Too much text or data may confuse your audience; strive for clarity and avoid unnecessary details. Let the pictures or graphics tell the story but do not overload your slideshow with visuals. Be sure your font is visible. Look for consistency in the time limit of your presentation to gauge your level of preparedness.

Begin to annotate your outline. (You will probably add more notes as you proceed, but including some annotations now will help you begin pulling your ideas together.) Mark your outline with the following information:

• Write notes in brackets to any sections where you definitely plan to incorporate visual or audio media.
• If you are presenting a slideshow, add notes in brackets indicating which slides go with each section of your outline.
• Identify and set off any text that should be emphasized.

Key Takeaways

• An effective presentation presents ideas more concisely than a written document and uses media to explain ideas and hold the audience’s interest.
• Like an essay, a presentation should have a clear beginning, middle, and end.
• Good writers structure their presentations on the thesis, or point of view; main ideas; and key supporting details and create a presentation outline to organize their ideas.
• Annotating a presentation outline is a useful way to coordinate different parts of the presentation and manage time effectively.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

• PRESENTATION SKILLS

Preparing for a Presentation

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Presentation Skills:

• A - Z List of Presentation Skills
• Top Tips for Effective Presentations
• General Presentation Skills
• What is a Presentation?
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
• Dealing with Questions
• How to Build Presentations Like a Consultant
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• Crisis Communications
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• Question Types

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Preparation is the single most important part of making a successful presentation. It is an absolutely crucial foundation, and you should dedicate as much time to it as possible, avoiding short-cuts. Good preparation will ensure that you have thought carefully about the messages that you want (or need) to communicate in your presentation and it will also help boost your confidence.

There are a number of aspects that you need to consider when preparing a presentation. They include the aim of the presentation, the subject matter, the audience, the venue or place, the time of day, and the length of the talk. All these will affect what you say and how you say it, as well as the visual aids that you use to get your point across.

The Objective

Whenever you are asked to give a presentation or speak to a group of people, you need to start by asking the purpose of the presentation.

In other words, what is the presentation expected to achieve, and what outcome(s) do the organisers and the audience expect?

These outcomes will shape your presentation, because it must be designed to achieve the objective and deliver the desired outcomes.

For example, you might be asked to give a talk to a gardening club. You might be told that the purpose of the talk is to fill a regular meeting slot, and that the members of the club have expressed a desire to learn more about pruning. You therefore know that your talk needs to be entertaining, fairly light, but knowledgeable, and that your audience wants to learn something new.

As you prepare your presentation, make sure you keep asking yourself:

“How is saying this going to help to achieve the objective and outcomes?”

The Subject

The subject of your presentation or talk about comes from the objective. They are linked, but they are not necessarily exactly the same thing.

For example:

The subject may be given to you by the organisation that has invited you (such as talking about pruning to the gardening club).

You may be knowledgeable in a particular field (perhaps you have an interest in local history).

The subject may be entirely your choice within certain limitations (you might, for example, be asked to give a presentation at an interview on a project which you feel has particularly developed your skills).

The Audience

Before preparing material for a presentation, it is worth considering your prospective audience.

Tailoring your talk to the audience is important and the following points should be considered:

The size of the group or audience expected.

The age range - a talk aimed at retired people will be quite different from one aimed at teenagers.

Gender - will the audience be predominantly male or female?

Is it a captive audience or will they be there out of interest?

Will you be speaking in their work or leisure time?

Do they know something about your subject already or will it be totally new to them?  Is the subject part of their work?

Are you there to inform, teach, stimulate, or provoke?

Can you use humour and, if so, what would be considered appropriate? If you are in any doubt about this, it is probably best to avoid anything even remotely risqué.

It is important to have as much advance information as possible about the place where you are going to speak.

It can be helpful to arrange to see the venue before the event. It does much to quell fear if you can visualise the place while you are preparing your talk. However, even if you cannot visit, you will probably find it helpful to know:

The size of the room;

The seating arrangements (for example, theatre-style, with rows of seats; or round-table);

The availability of equipment, e.g., microphone, laptop and projector, flip chart;

The availability of power points and if an extension lead is required for any equipment you intend to use;

If the room has curtains or blinds. This is relevant if you intend to use visual aids, and so that you can ensure the correct ambiance for your presentation;

The position of the light switches.  Check if you need someone to help if you are using audio/visual equipment and need to turn off the lights;

The likelihood of outside distractions, e.g., noise from another room; and

The availability of parking facilities so you do not have a long walk carrying any equipment you might need to take.

If this information is not available ahead of time, it will help to get there a bit early, to give you time to set up.

There will often be no flexibility in the time of day that a presentation is made. However, it does affect what you can do, and how you might organise your presentation, because of the likely state of your audience (see box).

How time of day can affect your audience

The morning is the best time to speak because people are generally at their most alert. However, as it gets towards lunch time, people begin to feel hungry and lose concentration. This is particularly true if the event has not included a coffee break.

After lunch, people often feel sleepy and lethargic. If you are given a slot immediately after lunch, it is a good idea to get your audience involved. A discussion or getting your audience moving about will work a lot better than simply presenting a lot of slides. A flip chart may also be a more useful tool than a laptop and projector, especially if it means you can open blinds and use natural light.

Towards the end of the afternoon, people again tend to lose concentration as they start to worry about getting home, the traffic or collecting children from school.

Evening or Weekend:

Outside regular office hours, people are more likely to be present because they want to be rather than because they have to be there.  There is a better chance of audience attention in the evening. However, if the presentation goes on for too long, people may have to leave before you have finished. People will also be less tolerant of a poor presentation because you are in their time, not their employer’s.

Length of Talk

Always find out how long you have to talk and check if this includes or excludes time for questions.

Find out if there are other speakers and, if so, where you are placed in the running order.  Never elect to go last.  Beware of over-running, as this could be disastrous if there are other speakers following you.

It is important to remember that people find it difficult to maintain concentration for long periods of time. This is a good reason for making a presentation succinct, well-structured and interesting. Aim for 45 minutes as a maximum single-session presentation, and preferably leave at least 10 or 15 minutes for questions. Nobody minds finishing a session early.

Providing Information in Advance

Always check what information you will need to provide in advance.

Organisers of big events and conferences often like to have all the PowerPoint presentations several days ahead of the event. This gives them time to load all the presentations, and make sure that they are properly branded for the event.

Some events also need speakers’ biographies ahead of time, to put in conference literature. When you are asked to give the presentation, make sure you ask what is needed by when—and then supply it.

You will not be popular if you turn up on the day and announce that you have completely rewritten your presentation on the train. It is entirely possible that the organisers may even not be able to accommodate that, for example if the audio-visual is being supplied by a separate company or by the venue.

And finally…

Being asked to give a presentation is an honour, not a chore.

You are representing your organisation or yourself, if you are self-employed. You are also not there by right, but by invitation. It is therefore important that you put in the time and effort to ensure that you deliver what your audience wants. That way, you may just be invited back another time.

Continue to: Organising the Presentation Material

See also: Can Presentation Science Improve Your Presentation? Preparing for Oral Presentations Managing the Presentation Event Coping with Presentation Nerves

PRDV008: Preparing and Delivering Presentations

Course introduction.

• Time: 22 hours
• Free Certificate

This course has two parts. First, we explore the elements of communication and what they mean. We study how to analyze an audience to develop a clear, appropriate, and effective presentation that informs, persuades, or entertains. We discuss how to deliver a presentation with expertise, organize presentation materials, offer relevant supporting evidence, and include references to establish credibility and authority. We will also explain how to tailor your speech for your audience with compelling presentation aids.

Next, we explore how to deliver an oral presentation that incorporates appropriate language and effective delivery techniques. We discuss how to use proper tone, volume, rate, and modulation of voice, body language, eye contact, and other forms of nonverbal communication. We also discuss how to present online and explore strategies for managing public speaking anxiety and planning for the unexpected.

Course Syllabus

First, read the course syllabus. Then, enroll in the course by clicking "Enroll me". Click Unit 1 to read its introduction and learning outcomes. You will then see the learning materials and instructions on how to use them.

Unit 1: The Elements of Communication

We begin by exploring several components of communication and the factors that set oral presentations apart from other forms of content delivery. Understanding how these elements work together will paint a picture of what happens when we give a presentation.

Scholars think about our communications as processes where senders and receivers interact. We exchange messages with each other simultaneously, and participants constantly adapt their message based on their interpretations of contextual stimuli. In other words, we communicate with other people at the same time that they communicate with us, and we modify what we say and do based on what we see or hear from others.

In this unit, we apply this one-to-one person communication model to public contexts. The interaction happens simultaneously, and the setting of a presentation will determine how each participant reacts.

Completing this unit should take you approximately 1 hour.

Unit 2: Analyze Your Audience

Audience analysis provides context and is the foundation for speaking effectively and appropriately to any audience. In this unit, we explore what audience analysis is, some methods for analyzing an audience, and how the language we choose affects our communication.

Completing this unit should take you approximately 2 hours.

Unit 3: Making Your Presentation Relevant

In this unit, we explore how to research and write the content to include in your presentation. First, you need to identify a topic. You will want to answer a few questions to determine whether the topic is right for you. Is it relevant to you? Is it relevant to your audience? Is it relevant to the time and place you will deliver your presentation?

Unit 4: Structuring Your Presentation

Now that you have a topic and have considered how to make it relevant to your audience, you need to choose the content for your presentation. Here, we will explore how to create an outline of your presentation to identify and clarify your central message with supporting points. We will also explore how to select an appropriate speech pattern to organize your presentation's main points.

Completing this unit should take you approximately 5 hours.

Unit 5: Providing Supporting Content

By now, you should have nearly completed the outline for your presentation based on what you already know and your preliminary research. In Unit 5, we take a deep dive into how to create appropriate supporting material for your presentation that will convince your audience that you are credible. Then, we examine the most widely-accepted ways to cite your sources.

Completing this unit should take you approximately 3 hours.

Unit 6: Creating Your Presentation Aids

Now that you have outlined the content you want to convey, you are ready to begin developing the materials you will use to support your presentation. Your presentation aids include everything from yourself (your clothing or a physical demonstration) to flip charts, handouts, models, illustrations, audio or video clips, and more common slideshow presentations like PowerPoint, Google Slides, or Prezi.

Your written and visual content should reinforce and enhance your spoken message by adding something beyond what you state directly. The key to designing successful presentation aids is to give your audience another way to access your content. The design should be simple and clear, and it should use space, color, fonts, and media in ways that help explain your message without being overwhelming or distracting.

Unit 7: Delivering Your Presentation

You know your audience, have researched your topic, outlined your presentation, and created your presentation aid. The next step is to give your presentation. In this unit, we explore how to incorporate the fundamentals of an oral presentation: tone, volume, rate, voice modulation, body language, eye contact, and other forms of nonverbal communication.

We begin this unit by watching some presenters with exceptional speaking skills to study their delivery style. Then we explore how you can use vocal and nonverbal communication techniques to improve a presentation.

Unit 8: Categories of Presentation Delivery

Scholars categorize four methods for delivering a message: impromptu, extemporaneous, manuscript, and memorized. The event will usually determine the format you should use. As we discussed in the previous unit, your goal is to sound conversational regardless of the delivery method you use. After you study these descriptions, you will notice that this course focuses on extemporaneous and impromptu speeches.

Unit 9: Speaking to an Online Audience

You may be asked to deliver a presentation online, which can take on various forms. However, online presentations contain most, if not all, of the elements of presenting that we have studied so far. Your presentation aids should be the same regardless of the delivery method. You should incorporate the same elements of presentation style we have discussed throughout this course. The particular format of your delivery largely depends on the technology your audience has available.

In this unit, we examine some common online environments and technical guidelines you should follow to ensure a smooth and professional delivery online.

Unit 10: Using Your Presentation Aids

In unit 6, we discussed how to create or prepare your presentation aids. In this unit, we explore how to use them during your actual presentation. Using your presentation aids successfully involves revealing each slide when it is germane, integrating the material into your speech, concealing your presentation aid as soon as you finish discussing it, and moving on. Do not read your presentation aid verbatim. Be prepared if the technology fails. These rules apply to face-to-face and online presentations.

Unit 11: Overcoming Anxiety and Uncertainty

The unpredictable nature of live real-time presentations causes most of us to feel some apprehension before speaking in public. One factor in managing public speaking anxiety is becoming familiar with our responses (physical and psychological) to speaking in public and developing strategies for managing that anxiety. Another important part of managing public speaking anxiety is learning how to control the unexpected things that commonly occur. In this unit, we examine outside factors that affect presentations, such as the audience, question and answer sessions, the location and time, and last-minute changes. This way, we can develop contingency plans to respond appropriately.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a  great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information  40% more accurately  than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

• Whether you need to deliver any demonstrations
• How  knowledgeable the audience  already is on the given subject
• How much interaction you want from the audience
• Any time constraints there are for your talk
• What setting you are in
• Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

• What is your presentation’s aim?
• Who are the audience?
• What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on  How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

• Introduce your general topic
• Explain your topic area
• State the issues/challenges in this area you will be exploring
• State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
• Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
• Show a preview of the organisation of your presentation

In this section also explain:

• The length of the talk.
• Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
• If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a  sales pitch  may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

• Main points should be addressed one by one with supporting evidence and examples.
• Before moving on to the next point you should provide a mini-summary.
• Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
• Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

• Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
• Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
• Summarise the main points, including their implications and conclusions
• Indicate what is next/a call to action/a thought-provoking takeaway
• Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to  ask any questions  they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Other common presentation structures

The above was a description of a basic presentation, here are some more specific presentation layouts:

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

• Explain why the product is valuable.
• Describe why the product is necessary.
• Explain what problems it can solve for the audience.
• Demonstrate the product  to support what you’ve been saying.
• Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

• Briefly frame the issue.
• Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
• Provide the solution and explain why this would also help the audience.
• Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating  stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success  webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

• Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

• Go into the issue in detail showing why it’s such a problem – use logos and pathos.
• Rebut your opponents’ solutions  – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
• After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done  using speech transitions  which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

• Now that you’re aware of the overview, let’s begin with…
• First, let’s begin with…
• I will first cover…
• My first point covers…
• To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

• In the same way…
• Likewise…
• Equally…
• This is similar to…
• Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

• What part of the presentation you covered – “In the first part of this speech we’ve covered…”
• What the key points were – “Precisely how…”
• How this links in with the overall presentation – “So that’s the context…”
• What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

• An intro slide outlining your ideas
• A  summary slide  with core points to remember
• High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

• Don’t over fill them  – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
• A picture says a thousand words  – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
• Make them readable  – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
• Don’t rush through slides  – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a  10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

• 7 design tips for effective, beautiful PowerPoint presentations
• 11 design tips for beautiful presentations
• 10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices.  Clean transitioning between speakers  is very important in producing a presentation that flows well. One way of doing this consists of:

• Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
• Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
• Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
• The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO  Eric Schmidt  demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and  practising your talk  beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

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• Creating and Preparing For a Presentation

Study Skills : Creating and Preparing For a Presentation

• Introduction to Time Management
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• Time Management Additional Resources
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Creating and Preparing For a Presentation : sub-module 1 of 3 of presentation skills

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Strategies for Creating and Preparing for a Presentation

• Preparation

How to Create an Effective Presentation

Watch this video or read the instructions below to learn how to develop the content of your presentation, and how to create effective visual aids..

Develop your content.

• Brainstorm ideas.
• See where you need to fill in information and research your topic.
• Gather all your info and then organize it. Prepare an outline of how you want to present the information.
• Transfer the information to cue cards or a single sheet of paper.  You can use these to support you during your presentation.

Remember: You can’t read your presentation off of a script, so don’t write an essay. Instead, use bullet points to remind you of the next key point.

Be sure to know the expected length of time for the presentation and plan accordingly. Make sure you have enough to say.

Create your visual aids.

• Visual aids can take many forms, which means you can be creative!  Other than Powerpoint you can use: Prezi, posters, charts, hands-on samples or demonstrations. Keep in mind that you should be comfortable using whatever you use to create your visual aid.  
• If you are using slides, make them simple and uncluttered. Too much text or pictures per slide makes it hard for audience to digest all the information. This means you shouldn’t copy your entire speech onto your slides.
• Have 1-2 slides for every 1-2 minutes you are speaking.
• Slides should be large enough to be seen from the back of a room. Use a font size of at least 32.
• Use colour and contrast (but in moderation!). Avoid yellow and orange because they are hard to see from a distance.

Want to make your presentation even better?

Learn more about how to create engaging presentations using tools like PowerPoint and Google Slides in the Presentations module in the Digital Skills hub.

How to Structure Your Presentation

Structuring your content is an important part of an effective presentation. It is important to know what to include in your presentation and when to include it.

Complete the activity to learn how to structure your presentation. You can also use the tip sheet below as a quick reference when you are creating future presentations.

How to Structure a Presentation Activity

This activity covers the ideal structure for a presentation. Can you sort all the elements of a presentation into the right order? (opens in new window)

Presentation Structure Tip Sheet

How to prepare for your presentation.

Watch the video or read the tips to learn some ways to prepare for a presentation so that it will go smoothly.

You can also use the tip sheet below as a reference when you are preparing for future presentations.

Tips to Prepare for a Presentation

• Make sure that you know you know your topic well. It’s much easier to explain something to other people if you have a good understanding of it yourself.
• Practice your presentation out loud ! This will help you get a more accurate feel for how much time your presentation will take.
• Review the assignment rubric to determine what is expected so that you know how to budget your time.
• Try timing yourself. You will speak faster during the actual presentation, so expect your presentation to be a bit shorter than your practice run.
• If you are too long on one slide, consider dividing the information between two cards.
• If you don’t spend any time on another slide, consider removing it.
• Practice in front of a mirror. This makes you aware of how often you are looking down at your notes or your visuals aids.
• Practice in front of a friend or family member and ask for critiques.
• If you are using cue cards, make sure you have them numbered in case you drop them.  You can also attach them together with a metal ring, so that they stay together even if they fall.
• Make sure that you are comfortable using whatever you have chosen to use for your visual aids.
• Don’t use a network connection to access any part of your presentation. Have the material downloaded ahead of time and use it offline.
• Have a backup or a hard copy with you in case of a problem.

Preparation Tip Sheet

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• Last Updated: May 5, 2024 8:40 PM
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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Essential Study Skills

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• Changing Your Perception of Stress
• Problem Solving To Manage Stress
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Creating and Preparing For a Presentation

• Presentation Anxiety
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A lot of the work for giving a presentation comes before you deliver it. Developing informative content, creating clear visual aids, and making sure you are prepared will all make a presentation go more smoothly, even if you are nervous. This module will explain how you can create an effective presentation. It will also cover some ways that you can prepare yourself and your material.

Creating and Preparing for Presentations

• Preparation

How to Create an Effective Presentation

Watch this video or read the instructions below to learn how to develop the content of your presentation, and how to create effective visual aids.

• Video Transcript - How to Create an Effective Presentation

Develop your content.

• Brainstorm ideas.
• See where you need to fill in information and research your topic.
• Gather all your info and then organize it. Prepare an outline of how you want to present the information. In the Structure tab, you can learn what to include and when to include it.
• Transfer the information to cue cards or a single sheet of paper.  You can use these to support you during your presentation. Remember: You can’t read your presentation off of a script, so don’t write an essay. Instead, use bullet points to remind you of the next key point.
• Be sure to know the expected length of time for the presentation and plan accordingly. Make sure you have enough to say.

Create your visual aids.

• Visual aids can take many forms, which means you can be creative!  Other than Powerpoint you can use: Prezi, posters, charts, hands-on samples or demonstrations. Keep in mind that you should be comfortable using whatever you use to create your visual aid.  
• If you are using slides, make them simple and uncluttered. Too much text or pictures per slide makes it hard for audience to digest all the information. This means you shouldn’t copy your entire speech onto your slides.
• Have 1-2 slides for every 1-2 minutes you are speaking.
• Slides should be large enough to be seen from the back of a room. Use a font size of at least 32.
• Use colour and contrast (but in moderation!). Avoid yellow and orange because they are hard to see from a distance.

Want to make your presentation even better?

Learn more about how to create engaging presentations using tools like PowerPoint and Google Slides in the Presentations module in the Digital Skills hub.

How to Structure Your Presentation

Structuring your content is an important part of an effective presentation. It is important to know what to include in your presentation and when to include it.

Complete the activity to learn how to structure your presentation. You can also use the tip sheet below as a quick reference when you are creating future presentations.

How to Structure a Presentation

This activity covers the ideal structure for a presentation. Can you sort all the elements of a presentation into the right order?

• Activity PDF - How to Structure a Presentation (This document is an accessible version of the activity)
• The Structure of Oral Presentations - PDF
• The Structure of Oral Presentations - Word

How to Prepare for Your Presentation

Watch the video or read the tips to learn some ways to prepare for a presentation so that it will go smoothly.

You can also use the tip sheet below as a reference when you are preparing for future presentations.

• Video Transcript - How to Prepare for a Presentation

Tips to Prepare for a Presentation

• Make sure that you know you know your topic well. It’s much easier to explain something to other people if you have a good understanding of it yourself.
• Practice your presentation out loud ! This will help you get a more accurate feel for how much time your presentation will take.
• Review the assignment rubric to determine what is expected so that you know how to budget your time.
• Try timing yourself. You will speak faster during the actual presentation, so expect your presentation to be a bit shorter than your practice run.
• If you are too long on one slide, consider dividing the information between two cards.
• If you don’t spend any time on another slide, consider removing it.
• Practice in front of a mirror. This makes you aware of how often you are looking down at your notes or your visuals aids.
• Practice in front of a friend or family member and ask for critiques.
• If you are using cue cards, make sure you have them numbered in case you drop them. You can also attach them together with a metal ring, so that they stay together even if they fall.
• Make sure that you are comfortable using whatever you have chosen to use for your visual aids.
• Don’t use a network connection to access any part of your presentation. Have the material downloaded ahead of time and use it offline.
• Have a backup or a hard copy with you in case of a problem.
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UCI Humanities Core

Spring: How to Prepare and Deliver an Oral Presentation

by Giovanna Fogli

INTRODUCTION

The final writing assignment in Humanities Core is the research paper, a challenging, and perhaps daunting task on which have you started working from the beginning of Spring Quarter . As you have surely realized by now, t he research paper is a complex project which requires you to independently select , research and carefully explore a feasible topic, strictly connected to the material we have explored through the year. This complex assignment includes various steps which may slightly vary, depending on your seminar , but that will surely include: an Annotated Bibliography, a Prospectus and a final draft. As part of the project, y ou will be required as well to prepare an Oral P resentation and introduce your proposed research project to the class (depe nding on your instructor, this Oral P resentation may be in lieu of the Prospectus and may or may not accompany some other kind of written document). Over the year, you have had excellent models of oral presentations: the lectures you attended weekly and that offered you many different styles of how to deliver an oral argument. Just like those lectures, your presentation will follow rigorous academic criteria, requiring you to adopt the same scholarly approach you would use for any written assignment. However, an oral presentation is indeed different from a written assignment, and it helps to consider how specifically. On the one hand, you will have the advantage of using more than one medium to deliver your point and to retain your audience’s attention; on the other hand, dealing with a viewer instead of a reader may pose a challenge to the organization of evidence and effective presentation of a logic thread. E.g. when in doubt, a reader can peruse previous sections of a given written text (e.g. an academic essay) to  verify that there is appropriate support for a specific point – this advantage is lost in a live presentation: clarity , efficient layout and convincing delivery are key to successfully proving the validity of an argument presented orally.

DRAFTING THIS ORAL PRESENTATION

As already stated, it is important that you consider the scholarly nature of your assignment. F or the purpose of this assignment , a prospectus is a concise document describing your research project . It briefly illustrates questions, materials and methods you will use in your research. Therefore, you should make sure you present to the class what makes your research project worthwhile, what questions you plan to address and what answers you expect to find (hypothesis). It is also important that you show how the project is well-organized, feasible and based on well-conducted research (e.g. your Annotated Bibliography). The end result should be an effective short presentation leaving your audience with the clear notion of what you are researching and why.

Focusing on the rhetorical aspects of your presentation can help you deliver a convincing and engaging presentation. Specifically, you should consider:

• the purpose of your presentation (presenting a research proposal),
• the nature of your a udience (a group that may not be familiar with your topic, but that will be at least partially competent about certain aspects of it as you are working under the same umbrella of Humanistic inquiry)
• the medium (you will show – e.g. using an appositely prepared PowerPoint or a webpage – and tell – delivering a speech)
• the limits of your assignment (specifically time constraints, as your entire presentation may not go beyond the 5-minute mark)

You can think of ethos , logos and pathos – rhetorical categories discussed through the year – as different ways in which you, the author, relate to your audience (your instructor and your classmates). How can you establish your credibility and convince your audience that you are addressing them as a competent speaker ( ethos ) ? What kind of emotional response are you seeking from your audience? What feeling will make them more receptive to your position ( pathos )? And, most importantly for your task, what evidence/warrants/claims – what logical organization – will convince them of the soundness of your project ( logos )?

As for the organization of the presentation itself, you may decide to structure it according to your prospectus organization, and you may or may not have one slide/image per each key point:

• Offer a clear and concise introduction to the chosen topic (presenting object of investigation/artifact and specific connection to the course)
• Present the investigative questions guiding your research ( what are you trying to find out?)
• Offer a working thesis or h ypothesis ( what d o you expect to find/prove/ etc . ?)
• Present a summary of your research (What are the primary and secondary sources where you expect to find evidence/claims to answer your questions?)
• Indicate what type of analysis you will be conducting (how will you investigate your evidence and WHY have you chosen that method?)

SPEAKING AND SHOWING: ORGANIZING YOUR MULTI-MEDIA PRESENTATION .

To help you present your research project effectively, you may use any kind of multi-media, from Prezi to PowerPoint  presentations to Google  Slides , keeping in mind that your main purpose is to offer a visual anchor to your audience. Your goal is to direct their  attention to the central points of your argument and keep their focus on the main points of your presentation, avoiding unnecessary distractions. Starting from the very beginning of your presentation, your message should be clear but not obvious. As the screen shots reproduced below suggest, to reach this goal you may employ images, creative choices of background and any other graphic and sound elements you like. Have fun with it , but remember: any of these elements is there to help you make your case – you should not find yourself competing with them for your audience ’s attention. Consider these slides created by past HC students as the cover page of their own Prospectus.

In an academic presentation, each slide following the cover one usually contains one clear interpretive claim , supported by appropriate evidence. As this is a presentation of a proposal, each following slide should offer an illustration of a key step in your research process, from introduction to conclusion. Again, look at these examples from fellow students:

You should organize your slides in a logical order to present a sound and cohesive overall argument and offer a clear outline showing a point-by-point development of your main claim (in the case of a Prospectus,  these two translate respectively into your hypo thesis, or tentative thesis , and a step-by-step research plan). Remember that it is better not to send an audience into overload or divert their attention from your own performance. Follow a simple rule for any PowerPoint presentation, namely “less is more” – avoid ‘overkill’ when it comes to written text, or your audience will end up trying to decode the text contained in each slide rather than listening to you. As an illustration of how a verbose presentation could quickly lose your audience’s attention, look at two sample slides, each presenting the same material but in two very different fashions:

As scholarly presentations require accurate and detailed documentation of sources  as well (e.g. a prospectus may suggest the need of specific bibliographical references), if you find that citations could overload each slide, you may decide that an appositely prepared handout is the most efficient solution.

DELIVERING YOUR PRESENTATION

For this particular Oral P resentation, reading out loud from a written script is not an option. This requires that you pay attention to not only appropriate word choice, good syntax and style, but fluency of speech as well. You should effectively integrate with one another o ral (your commentary) and visual (slides/webpage ) elements . Rehearsing your speech will allow you to improve your delivery technique. Effective posture and gestures, appropriate audibility and a dynamic range of voice, together with good eye contact, will permit you to engage with the audience and enhance your chances for a successful presentation.

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Preparing your presentation

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• Criminology & Justice
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Content The content of your presentation will be centred around your research of the topic. For example, you may be asked to research a particular issue or a specific organisation, so you will need to read about that issue/organisation and collect relevant information. Then, the information will need to be organised and conceptualised clearly for your audience. 

Structure A presentation follows the usual structure; it has an introduction, a body and a conclusion. In your introduction, outline what you are going to talk about, how your talk is going to be structured, and perhaps what you are intending to achieve with the talk. You can engage the audience and begin strongly by giving a powerful quotation, surprising statistics or information, or asking a question.

In the body of your presentation, you should have clearly defined sections and evidence and examples. You may also have some tables, graphs or images as visual support material. You should deliver information step-by-step so that your audience can follow your ideas.

In your conclusion, recap the main points and reinforce the importance of your topic. You could go for a 'big finish' by inviting questions from the audience, or you can present some questions or issues to your audience to create further discussion. 

Style When people take things in by ear, they need to be reminded of the direction your talk is taking and how the major points link up.  Therefore it’s a good idea to repeat the main points, and summarise what you have said. Use devices like 'So, where do we go from here ?',  'That brings me to my next point ... ', 'So far, we've looked at.... '. 

Steps of preparting a presentation

Preparing the content of a presentation is a process, just like preparing a written assignment.

• Analyse the task and brainstorm ideas about the topic.
• Develop a rough outline of what you might include. This can come from the assessment guidelines, or key points your educator has told you to include. You may want to do this in the form of a mind map.
• Research your topic to find information by reading and taking notes.
• Organise your research into your outline and write each section of your presentation.  Keep the time limit in mind and cut out any redundant or irrelevant information.
• Summarise your speech into concise notes. These will eventually become your cue cards. Make sure when using cue cards, to number them. Dot points are best, as anything written in sentences will encourage you to read, especially if you are nervous.
• Plan and prepare your visuals. Ensure your ideas are conceptualised clearly and that information from sources is referenced in either APA Style (Counselling, Psychology, Social Work), or Harvard Style (Criminology).
• Practice presenting your speech in front of a mirror, or record for yourself, to ensure you get the timing right (often presentations last 20 minutes).
• If you have enough courage, ask a friend or family member to watch you. Ask for feedback on volume, gestures, speed, and the clarity of your message.
• Arrive to class early. If you have access to the room and there is time, practice standing at the front to get a feel for the room and space. Also make sure any technology is working and ready to go. Have your cue cards ready and in order.
• Have fun! You’ve worked hard to get to this point, so enjoy having everyone’s attention.

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14.1: Organizing a Visual Presentation

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Learning Objectives

• Identify key ideas and details to create a concise, engaging presentation.
• Identify the steps involved in planning a comprehensive presentation.

Until now, you have interacted with your audience of readers indirectly, on the page. You have tried to anticipate their reactions and questions as all good writers do. Anticipating the audience’s needs can be tough, especially when you are sitting alone in front of your computer.

When you give a presentation, you connect directly with your audience. For most people, making a presentation is both exciting and stressful. The excitement comes from engaging in a two-way interaction about your ideas. The stress comes from the pressure of presenting your ideas without having a delete button to undo mistakes. Outside the classroom, you may be asked to give a presentation, often at the last minute, and the show must go on. Presentations can be stressful, but planning and preparation, when the time and opportunity are available, can make all the difference.

This chapter covers how to plan and deliver an effective, engaging presentation. By planning carefully, applying some time-honored presentation strategies, and practicing, you can make sure that your presentation comes across as confident, knowledgeable, and interesting—and that your audience actually learns from it. The specific tasks involved in creating a presentation may vary slightly depending on your purpose and your assignment. However, these are the general steps.

Follow these steps to create a presentation based on your ideas:

• Determine your purpose and identify the key ideas to present.
• Organize your ideas in an outline.
• Identify opportunities to incorporate visual or audio media, and create or locate these media aids.
• Rehearse your presentation in advance.
• Deliver your presentation to your audience.

Getting Started: Identifying and Organizing Key Ideas

To deliver a successful presentation, you need to develop content suitable for an effective presentation. Your ideas make up your presentation, but to deliver them effectively, you will need to identify key ideas and organize them carefully. Read the following considerations, which will help you first identify and then organize key ideas:

• Be concise. You will include the most important ideas and leave out others. Some concepts may need to be simplified.
• Employ more than one medium of expression. You should incorporate other media, such as charts, graphs, photographs, video or audio recordings, or websites.
• Prepare for a face-to-face presentation. If you must deliver a face-to-face presentation, it is important to project yourself as a serious and well-informed speaker. You will often speak extemporaneously, or in a rehearsed but not memorized manner, which allows for flexibility given the context or audience. You will need to know your points and keep your audience engaged.

Determine Your Purpose

As with a writing assignment, determining the purpose of your presentation early on is crucial. You want to inform your readers about the topic, but think about what else you hope to achieve.

Are you presenting information intended to move your audience to adopt certain beliefs or take action on a particular issue? If so, you are speaking not only to inform but also to persuade your listeners. Do you want your audience to come away from your presentation knowing how to do something they that they did not know before? In that case, you are not only informing them but also explaining or teaching a process.

writing at work

Schoolteachers are trained to structure lessons around one or more lesson objectives. Usually the objective, the mission or purpose, states what students should know or be able to do after they complete the lesson. For example, an objective might state, “Students will understand the specific freedoms guaranteed by the First Amendment” or “Students will be able to add two three-digit numbers correctly.”

As a manager, mentor, or supervisor, you may sometimes be required to teach or train other employees as part of your job. Determining the desired outcome of a training session will help you plan effectively. Identify your teaching objectives. What, specifically, do you want your audience to know (for instance, details of a new workplace policy) or be able to do (for instance, use a new software program)? Plan your teaching or training session to meet your objectives.

Identify Key Ideas

To plan your presentation, think in terms of three or four key points you want to get across. In a paper, you have the space to develop ideas at length and delve into complex details. In a presentation, however, you must convey your ideas more concisely.

One strategy you might try is to create an outline. What is your main idea? Would your main idea work well as key points for a brief presentation? How would you condense topics that might be too lengthy, or should you eliminate topics that may be too complicated to address in your presentation?

Exercise \(\PageIndex{1}\)

Revisit your presentation assignment, or think of a topic for your presentation. On your own sheet of notebook paper, write a list of at least three to five key ideas. Keep the following questions in mind when listing your key ideas:

• What is your purpose?
• Who is your audience?
• How will you engage your audience?

2. On the same paper, identify the steps you must complete before you begin creating your presentation.

Use an Outline to Organize Ideas

After you determine which ideas are most appropriate for your presentation, you will create an outline of those ideas. Your presentation, like a written assignment, should include an introduction, body, and conclusion. These components serve much the same purpose as they do in a written assignment.

• The introduction engages the audience’s attention, introduces the topic, and sets the tone for what is to come.
• The body develops your point of view with supporting ideas, details, and examples presented in a logical order.
• The conclusion restates your point of view, sums up your main points, and leaves your audience with something to think about.

Jorge, who wrote the research paper featured in Chapter 11 , developed the following outline. Jorge relied heavily on this outline to plan his presentation, but he adjusted it to suit the new format.

Planning Your Introduction

In Chapter 12 , you learned techniques for writing an interesting introduction, such as beginning with a surprising fact or statistic, a thought-provoking question or quotation, a brief anecdote that illustrates a larger concept or connects your topic to your audience’s experiences. You can use these techniques effectively in presentations as well. You might also consider actively engaging your audience by having members respond to questions or complete a brief activity related to your topic. For example, you may have your audience respond to a survey or tell about an experience related to your topic.

Incorporating media can also be an effective way to get your audience’s attention. Visual images such as a photograph or a cartoon can invoke an immediate emotional response. A graph or chart can highlight startling findings in research data or statistical information. Brief video or audio clips that clearly reinforce your message and do not distract or overwhelm your audience can provide a sense of immediacy when you plan to discuss an event or a current issue. A PowerPoint presentation allows you to integrate many of these different media sources into one presentation.

With the accessibility provided by the Internet, you can find interesting and appropriate audio and video with little difficulty. However, the clip alone will not sustain the presentation. To keep the audience interested and engaged, you must frame the beginning and end of the clip with your own words.

Jorge completed the introduction part of his outline by listing the key points he would use to open his presentation. He also planned to show various web links early on to illustrate the popularity of the low-carbohydrate diet trend.

Planning the Body of Your Presentation

The next step is to work with the key ideas you identified earlier. Determine the order in which you want to present these ideas, and flesh them out with important details. Chapter 10 discusses several organizational structures you might work with, such as chronological order, comparison-and-contrast structure, or cause-and-effect structure.

How much detail you include will depend on the time allotted for your presentation. Your instructor will most likely give you a specific time limit or a specific slide limit, such as eight to ten slides. If the time limit is very brief (two to three minutes, for instance), you will need to focus on communicating your point of view, main supporting points, and only the most relevant details. Three minutes can feel like an eternity if you are speaking before a group, but the time will pass very quickly. It is important to use it well.

If you have more time to work with—ten minutes or half an hour—you will be able to discuss your topic in greater detail. More time also means you must devote more thought into how you will hold your audience’s interest. If your presentation is longer than five minutes, introduce some variety so the audience is not bored. Incorporate multimedia, invite the audience to complete an activity, or set aside time for a question-and-answer session.

Jorge was required to limit his presentation to five to seven minutes. In his outline, he made a note about where he would need to condense some complicated material to stay within his time limit. He also decided to focus only on cholesterol and heart disease in his discussion of long-term health outcomes. The research on other issues was inconclusive, so Jorge decided to omit this material. Jorge’s notes on his outline show the revisions he has made to his presentation.

You are responsible for using your presentation time effectively to inform your audience. You show respect for your audience by following the expected time limit. However, that does not mean you must fill all of that time with talk if you are giving a face-to-face presentation. Involving your audience can take some of the pressure off you while also keeping them engaged. Have them respond to a few brief questions to get them thinking. Display a relevant photograph, document, or object and ask your classmates to comment. In some presentations, if time allows, you may choose to have your classmates complete an individual or group activity.

Planning Your Conclusion

The conclusion should briefly sum up your main idea and leave your audience with something to think about. As in a written paper, you are essentially revisiting your thesis. Depending on your topic, you may also ask the audience to reconsider their thinking about an issue, to take action, or to think about a related issue. If you presented an attention-getting fact or anecdote in your introduction, consider revisiting it in your conclusion. Just as you have learned about an essay’s conclusion, do not add new content to the presentation’s conclusion.

No matter how you choose to structure your conclusion, make sure it is well planned so that you are not tempted to wrap up your presentation too quickly. Inexperienced speakers, in a face-to-face presentation, sometimes rush through the end of a presentation to avoid exceeding the allotted time or to end the stressful experience of presenting in public. Unfortunately, a hurried conclusion makes the presentation as a whole less memorable.

Time management is the key to delivering an effective presentation whether it is face-to-face or in PowerPoint. As you develop your outline, think about the amount of time you will devote to each section. For instance, in a five-minute face-to-face presentation, you might plan to spend one minute on the introduction, three minutes on the body, and one minute on the conclusion. Later, when you rehearse, you can time yourself to determine whether you need to adjust your content or delivery.

In a PowerPoint presentation, it is important that your presentation is visually stimulating, avoids information overload by limiting the text per slide, uses speaker notes effectively, and uses a font that is visible on the background (e.g., avoid white letters on a light background or black letters on a dark background).

Exercise \(\PageIndex{2}\)

Work with the list you created in Exercise 1 to develop a more complete outline for your presentation. Make sure your outline includes the following:

• An introduction that uses strategies to capture your audience’s attention
• A body section that summarizes your main points and supporting details
• A conclusion that will help you end on a memorable note
• Brief notes about how much time you plan to spend on each part of the presentation (you may adjust the timing later as needed)

Identifying Opportunities to Incorporate Visual and Audio Media

You may already have some ideas for how to incorporate visual and audio media in your presentation. If not, review your outline and begin thinking about where to include media. Presenting information in a variety of formats will help you keep your audience’s interest.

Use Presentation Software

Delivering your presentation as a slideshow is one way to use media to your advantage. As you speak, you use a computer and an attached projector to display a slideshow of text and graphics that complement the speech. Your audience will follow your ideas more easily, because you are communicating with them through more than one sense. The audience hears your words and also sees the corresponding visuals. A listener who momentarily loses track of what you are saying can rely on the slide to cue his or her memory.

To set up your presentation, you will need to work with the content of your outline to develop individual slides. Each slide should focus on just a few bullet points (or a similar amount of content presented in a graphic). Remember that your audience must be able to read the slides easily, whether the members sit in the front or the back of the room. Avoid overcrowding the slides with too much text.

Using presentation software, such as PowerPoint, allows you to incorporate graphics, sounds, and even web links directly into your slides. You can also work with available styles, color schemes, and fonts to give your presentation a polished, consistent appearance. Different slide templates make it easy to organize information to suit your purpose. Be sure your font is visible to you audience. Avoid using small font or colored font that is not visible against your background.

Use PowerPoint as a Visual Aid

PowerPoint and similar visual representation programs can be effective tools to help audiences remember your message, but they can also be an annoying distraction to your speech. How you prepare your slides and use the tool will determine your effectiveness.

PowerPoint is a slideware program that you have no doubt seen used in class, seen in a presentation at work, or perhaps used yourself to support a presentation. PowerPoint and similar slideware programs provide templates for creating electronic slides to present visual information to the audience, reinforcing the verbal message. You will be able to import or cut and paste words from text files, images, or video clips to create slides to represent your ideas. You can even incorporate web links. When using any software program, it is always a good idea to experiment with it long before you intend to use it; explore its many options and functions, and see how it can be an effective tool for you.

At first, you might be overwhelmed by the possibilities, and you might be tempted to use all the bells, whistles, and sound effects, not to mention the tumbling, flying, and animated graphics. If used wisely, a dissolve or key transition can be like a well-executed scene from a major motion picture and lead your audience to the next point. But if used indiscriminately, it can annoy the audience to the point where they cringe in anticipation of the sound effect at the start of each slide. This danger is inherent in the tool, but you are in charge of it and can make wise choices that enhance the understanding and retention of your information.

The first point to consider is which visual aid is the most important. The answer is you, the speaker. You will facilitate the discussion, give life to the information, and help the audience correlate the content to your goal or purpose. You do not want to be in a position where the PowerPoint presentation is the focus and you are on the side of the stage simply helping the audience follow along. Slides should support you in your presentation, rather than the other way around. Just as there is a number one rule for handouts (do not pass them out at the start of your presentation), there is also one for PowerPoint presentations: do not use PowerPoint slides as a read-aloud script for your speech. The PowerPoint slides should amplify and illustrate your main points, not reproduce everything you are going to say.

Your pictures are the second area of emphasis you will want to consider. The tool will allow you to show graphs, charts and illustrate relationships that words may only approach in terms of communication, but your verbal support of the visual images will make all the difference. Dense pictures or complicated graphics will confuse more than they clarify. Choose clear images that have an immediate connection to both your content and the audience, tailored to their specific needs. After the images, consider using only key words that can be easily read to accompany your pictures. The fewer words the better. Try to keep each slide to a total word count of less than ten words. Do not use full sentences. Using key words provides support for your verbal discussion, guiding you as well as your audience. The key words can serve as signposts or signal words related to key ideas.

A natural question at this point is, How do I communicate complex information simply? The answer comes with several options. The visual representation on the screen is for support and illustration. Should you need to communicate more technical, complex, or in-depth information in a visual way, consider preparing a handout to distribute at the conclusion of your speech. You may also consider using a printout of your slide show with a section for taking notes, but if you distribute it at the beginning of your speech, you run the risk of turning your presentation into a guided reading exercise and possibly distracting or losing members of the audience. Everyone reads at a different pace and takes notes in their own way. You do not want to be in the position of going back and forth between slides to help people follow along.

Another point to consider is how you want to use the tool to support your speech and how your audience will interpret its presentation. Most audiences wouldn’t want to read a page of text—as you might see in this book—on the big screen. They will be far more likely to glance at the screen and assess the information you present in relation to your discussion. Therefore, it is key to consider one main idea, relationship, or point per slide. The use of the tool should be guided with the idea that its presentation is for the audience’s benefit, not yours. People often understand pictures and images more quickly and easily than text, and you can use this to your advantage, using the knowledge that a picture is worth a thousand words.

Incorporate Visual Media

Even if you do not use a slideshow to complement your presentation, you can include visual media to support and enhance your content. Visual media are divided into two major categories: images and informational graphics.

Image-based media, such as photographs or videos, often have little or no accompanying text. Often these media are more powerful than words in getting a message across. Within the past decade, the images associated with major news stories, such as the Indian Ocean tsunami of 2004, the Abu Ghraib prison abuses from 2004 to 2006, and the 2010 earthquake in Haiti, have powerfully affected viewers’ emotions and drawn their attention to these news stories.

Even if your presentation addresses a less dramatic subject, you can still use images to draw in your audience. Consider how photographs, an illustration, or a video might help your audience connect with a particular person or place or bring a historical event to life. Use visual images to support descriptions of natural or man-made phenomena. What ideas lend themselves to being explained primarily through images?

In addition, consider how you might incorporate informational graphics in your presentation. Informational graphics include diagrams, tables, pie charts, bar and line graphs, and flow charts. Informational graphics usually include some text and often work well to present numerical information. Consider using them if you are presenting statistics, comparing facts or data about several different groups, describing changes over time, or presenting a process.

Incorporate Audio Media

Although audio media are not as versatile as visual media, you may wish to use them if they work well with your particular topic. If your presentation discusses trends in pop music or analyzes political speeches, playing an audio clip is an obvious and effective choice. Clips from historical speeches, radio talk shows, and interviews can also be used, but extended clips may be ineffective with modern audiences. Always assess your audience’s demographics and expectations before selecting and including audio media.

Exercise \(\PageIndex{3}\)

Review the outline you created in Exercise 2. Complete the following steps:

• Identify at least two to three places in your presentation where you might incorporate visual or audio media. Brainstorm ideas for what media would be effective, and create a list of ideas. (In Section 14.2 , you will explore different media options in greater depth. For now, focus on coming up with a few general ideas.)
• Determine whether you will use presentation software to deliver your presentation as a slideshow. If you plan to do so, begin using your outline to draft your slides.

Planning Ahead: Annotating Your Presentation

When you make a presentation, you are giving a performance of sorts. It may not be as dramatic as a play or a movie, but it requires smooth coordination of several elements—your words, your gestures, and any media you include. One way to ensure that the performance goes smoothly is to annotate your presentation ahead of time.

To annotate means to add comments or notes to a document. You can use this technique to plan how the different parts of your presentation will flow together. For instance, if you are working with slides, add notes to your outline indicating when you will show each slide. If you have other visual or audio media to include, make a note of that, too. Be as detailed as necessary. Jotting “Start video at 3:14” can spare you the awkwardness of searching for the right clip during your presentation.

In the workplace, employees are often asked to deliver presentations or conduct a meeting using standard office presentation software. If you are using presentation software, you can annotate your presentation easily as you create your slides. Use the notes feature at the bottom of the page to add notes for each slide. As you deliver your presentation, your notes will be visible to you on the computer screen but not to your audience on the projector screen.

In a face-to-face presentation, make sure your final annotated outline is easy to read. It will serve to cue you during your presentation, so it does not need to look polished, as long as it is clear to you. Double space the text. Use a larger-than-normal font size (14 or 16 points) if that will make it easier for you to read. Boldface or italics will set off text that should be emphasized or delivered with greater emotion. Write out main points, as well as your opening and closing remarks, in complete sentences, along with any material you want to quote verbatim. Use shorter phrases for supporting details. Using your speaker notes effectively will help you deliver an effective presentation. Highlighting, all capital letters, or different-colored font will help you easily distinguish notes from the text of your speech. Read Jorge’s annotated outline.

Some students prefer to write out the full text of their face-to-face presentation. This can be a useful strategy when you are practicing your delivery. However, keep in mind that reading your text aloud, word for word, will not help you capture and hold your audience’s attention. Write out and read your speech if that helps you rehearse. After a few practice sessions, when you are more comfortable with your material, switch to working from an outline. That will help you sound more natural when you speak to an audience.

In a PowerPoint presentation, remember to have your slides in logical sequential order. Annotating your presentation before submitting it to your audience or your instructor will help you check for order and logical transitions. Too much text or data may confuse your audience; strive for clarity and avoid unnecessary details. Let the pictures or graphics tell the story but do not overload your slideshow with visuals. Be sure your font is visible. Look for consistency in the time limit of your presentation to gauge your level of preparedness.

Exercise \(\PageIndex{4}\)

Begin to annotate your outline. (You will probably add more notes as you proceed, but including some annotations now will help you begin pulling your ideas together.) Mark your outline with the following information:

• Write notes in brackets to any sections where you definitely plan to incorporate visual or audio media.
• If you are presenting a slideshow, add notes in brackets indicating which slides go with each section of your outline.
• Identify and set off any text that should be emphasized.

Key Takeaways

• An effective presentation presents ideas more concisely than a written document and uses media to explain ideas and hold the audience’s interest.
• Like an essay, a presentation should have a clear beginning, middle, and end.
• Good writers structure their presentations on the thesis, or point of view; main ideas; and key supporting details and create a presentation outline to organize their ideas.
• Annotating a presentation outline is a useful way to coordinate different parts of the presentation and manage time effectively.

10 Tips for a Persuasive Presentation

Powerful presentation is persuasion. here's how to elevate your impact..

Posted May 11, 2024 | Reviewed by Ray Parker

• Presentations aim to effect change. It's essential to be clear about what change you want to see.
• Powerful presenters embrace and extend empathy to seek first to understand their audience.
• Substance and style both matter to create an audience-informed communication experience.
• Persuasive presentations are relevant, reasoned, real, and resonant.

How many of us realize that giving a presentation or making a speech is all about persuasion , influence, and emotional intelligence ? Impactful presenters understand the power of empathy to understand and engage their audience, the efficiency and kindness of having a clear objective and message, and the importance of substance and style—all as a way to connect in a way that engages and inspires.

Much has been written on the power and behavioral science of persuasion, not least by expert Robert Cialdini. His bestselling book Influence: The Psychology of Persuasion explains seven research-based universal principles of influence .

From my experience as a leadership coach working with thousands of people worldwide, I have compiled a list of ten essentials to elevate our presentation.

1. Maintain an "other" focus. What do you know about your audience and how can you find out more? Ask yourself what kind of a speaker will appeal to your audience, what arguments are likely to resonate with them, and what feelings you want to inspire so the audience will positively respond to your ask.

If your audience is predominantly data-driven, you may want to use more evidence-based arguments. If the audience is mixed, a combination of data, authority, and storytelling may be more appropriate. Extend Daniel Goleman’s three types of empathy to gather intelligence , understand your audience, and tailor your intervention to connect more profoundly.

2. Determine a specific objective. Presentations aim to effect change in some way. What change do you want to see in your audience?

For instance, gaining their approval for a certain investment, soliciting their buy-in for a change, or creating a sense of enthusiasm for an idea or initiative. The purpose of a presentation is to bring about change so make sure you are clear on what kind of change you want to bring about.

3. Design a grabber. Our attention spans have shrunk as we have more and more competing demands on our attention . If you want to get someone’s attention, you need to grab it at the outset and try and hold on.

You can do this in several different ways. Throw out a question that demands a response from the audience. Give a surprising fact or statistic, or quote from a well-known figure. Tell a story or an anecdote. A good grabber captures the attention of everyone there and makes them focus on what you have to say.

4. Crystalize your message and construct your arguments. Your message is the heart of your speech. Craft a brief phrase that clearly defines your proposal in 10-12 words—for example, “This post is about crafting presentations that inspire and engage others to elevate their presentations.”

Make it memorable by choosing inspiring words, symbols, catchy expressions, something that will remain in the audience's mind. As Brené Brown says: “Clear is kind,” and a clear message provides a path to develop your ideas.

When you have a clear and concise message, it helps you formulate your arguments. Think of developing your arguments using the rule of three —three compelling arguments to convince but not overwhelm your audience.

5. Prepare a call to action. Remember, we want to change our audience in some way, so we need to make our ask clearly and concretely. Consider your call to action in terms of what you want your audience to think/feel/do:

• Think: “I want you to think about how you can improve your presentations.”
• Feel: “I want you to feel enthusiastic and motivated so that you can elevate your power to persuade.”
• Do: “I want you to try out some of these tips and tools for yourself.”

6. Craft a memorable closing. Close the speech in an elegant and memorable way. We need people to remember what we've told them, so prepare it well.

This is not the time to improvise. Try to connect your closing to your opening grabber, which makes the presentation more memorable. Good preparation means preparing everything to the very end—finish well.

7. Plan your delivery. A dynamic speaker draws listeners in by using vocal variety (tone, intonation, speed, volume, pace, pauses, silence) and body language (posture, gestures, expression, and movement) to highlight important points and hold the audience’s attention. Be intentional: How will you use your voice and your body to emphasize a thought or idea? Think about it: If you increased the time you spent on style or delivery by 20 percent, what would it mean for the impact you make?

8. Think about how you will engage your audience. You want the audience to feel considered throughout. Include pauses so they can process what’s being said; connect with individuals throughout the room and make deliberate eye contact while speaking, especially when delivering key points. Read and respond to the audience by changing how you deliver as you go based on the audience’s nonverbal communication .

9. Rehearse and practice. Practice is one of the most crucial elements of presenting—and probably the most neglected one. If this is new to you, start by reading your presentation in front of a mirror to get comfortable speaking your presentation.

Next, video yourself and watch out for nervous or distracting habits to eliminate them and identify any areas where you can improve your delivery. If you are feeling brave, practice in front of an audience and ask for feedback.

10. Prepare your success rituals and mantra. Public speaking and/or stage fright can feel debilitating for some. Have your calm-down ritual prepared and ready to go before you start your presentation. This might be a certain gesture, a power pose, breathwork, or a mantra.

Try this tip: Identify three adjectives to describe how you would like to show up during this presentation. This sets an intention and helps focus our cognitive and emotional resources on success.

Powerful presenters embrace and extend empathy to seek first to understand their audience. They use this intelligence to carefully make choices about substance and style to create an audience-informed communication experience that feels relevant, reasoned, real, and resonant and creates a pathway for change.

Palena Neale, Ph.D. , is a women’s leadership coach, lecturer, and founder of unabridged, a boutique leadership development practice.

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