how to make a report presentation

How to Create an Outstanding Report Presentation!

A report presentation is a daily necessity for most companies. Employees are constantly working on compiling data and facts about their company and department and presenting them in PowerPoint presentations. But often, the presentation design fails to impress.

In this article, you’ll learn how to visualize hard data into an appealing and engaging report presentation for your audience.

What exactly is a report?

A business report is a formal document that communicates corporate information clearly and concisely .

In a report presentation, a company presents data, facts and information, quarterly balance sheets, turnover, HR developments , and so on.

Why report presentations are so important

Report presentations are essential to the success of your business . Why? It’s simple.

Report presentations provide a coherent overview of your company’s performance : What is the current status quo? Which strategic decisions need to be made in the future? How are resources being allocated?

This clear presentation forms the basis for future fact-based decisions . This means it must present facts transparently and answer any business-related questions .

What does a good report presentation look like?

A report presentation has to be clear and concise – after all, you want your audience to understand what you’re saying.

Reporting on data is often very dry. You need to present it in the most visually interesting way possible . An attractive report design will help your audience understand your key messages immediately, without having to delve into specific corporate figures . Keep reading for tips on how to do this.

How to create an engaging report presentation: 5 tips

Report presentations are usually time-limited, so focus on the essential information . The key is to communicate facts clearly and concisely .

Give your information visual interest. Microsoft PowerPoint offers numerous possibilities for enhancing the look of your presentation. Below we have compiled 5 tips for you on how to create an appealing report.

Tip 1: Prepare properly

Preparation lays the foundation for a successful report presentation. Think carefully about how you want to present specific facts and data. Know what you want to say and what your goals are – that’s key for a great report presentation layout. Each slide must have a specific purpose . Only include data that is essential to convey your message .

Give your slides variety but don’t overload them with information or graphics. Less is often more. Try out the unique features of PowerPoint and see which option best suits your presentation.

Focus on the most important key figures and avoid unnecessary details . A good report presentation should make your key statements understandable without your audience having to delve deeper into the company’s key figures.

For 11 helpful tips on preparing your presentations, check out our post, Preparing a PowerPoint Presentation .

Tip 2: Chose the right charts and diagrams

Charts and diagrams are the best way to visualize figures and data. Not only are they visually appealing, but they also summarize your statements in a way that is easy to understand .

PowerPoint offers a wide range of charts and diagrams . You can choose from pie charts, bar charts and area charts, as well as other customizable diagram options. We’ve summarized an overview of the best diagram styles and when to use them in our article, 10 Chart Types: Which One Is Right for My Data?

Some chart types are more suited to specific data . For example, a pie chart is a terrific way to show gender distribution in your company. Bar or column charts can be used to visualize sales, balance sheets and profits.

If you want to illustrate aspects that have happened over a longer period of time, area charts, line charts and of course timelines are ideal.

Feel free to combine several chart types . Let your creativity run free. You can also add icons to your diagrams. The possibilities are endless! Just keep it simple and don’t overload your slides. You can find professionally designed icons in our shop . Take a look at these:

Once you’ve found the right type of chart or diagram, it’s time to highlight the most vital information in it . This helps your audience understand your key messages and quickly identify the most important aspects of your report presentation. If you need to, you can further explain these aspects as you go along.

You’ll find professionally designed slide templates for various charts in our shop . For example, this template:

Tip 3: Reuse layouts

Certain topics often reappear in report presentations. A good example of this is quarterly figures or annual financial statements. With these kinds of topics, it makes sense to the invest time in creating an optimal layout that you can reuse .

If you want to compare quarterly figures or annual financial statements, using the same layout makes any differences clear and obvious to your audience.

You can find out how to create your own layouts and other tips & tricks here .

Tip 4: Other design elements

You can also use additional design elements to enhance your report presentation . There are unlimited, creative options to choose from. Think carefully about which elements will visually support your statements.

Try to include transparent images . These are more attractive than normal images and set visual accents when combined with text or graphics. Transparent images are also effective as customized backgrounds, like on title slides. We’ve put together more information on transparent images for you here .

Another design idea is icons . These small images help to break up blocks of text and reduce presentation content to a bare minimum. The simple messages behind icons are universally understood and save space on slides. More information can be found here .

Tip 5: Practice, practice, practice

Ideally, a report presentation should need little accompanying information – your slides should speak for themselves . But that doesn’t mean you don’t need to practice. Especially with diagrams, extra information can further support the infographics. Put particular focus on getting your key messages across.

Think about any questions that your audience may have. Even when your report presentation covers only key content, it’s still important to know and convey more in-depth background information on data, facts and figures in case of follow-up questions .

Of course, there’s so much more that goes into a convincing presentation. Here are some articles with helpful tips:

• 16 Ways to Kick-Start Your Presentation
• Body Language in PPT Presentations: 8 Tips & Tricks
• Rhetoric Skills: How to Speak and Present Effectively
• Presentation Hack: Always Focus on Your Audience’s Needs
• Because First Impressions Aren’t Everything: 20 Tips and Ideas to End Your Presentation in Style

You can find more helpful articles in our blog. ► To the blog

Create expert report presentations

Report presentations are a common part of day-to-day business. With their clear graphic elements, reports communicate unambiguous information that is essential for a company’s success.

No doubt your next report presentation is already in your business calendar. Take our tips to heart and try them in your next report.

Do you have questions about report presentations or general questions about PowerPoint? Feel free to contact us at [email protected] . We’re here to help!

Are you looking for professionally designed slide templates for your report presentation? Take a look around our shop. We have a wide variety of slide templates on numerous (business) topics. You’re sure to find the right slide set for your needs. For example, here’s one for your financial report:

You can find more templates here ► To the shop

These articles might also interest you:

• The Right Way to Use Pie Charts in PowerPoint
• PowerPoint Layout: Tips & Tricks Plus 6 Modern Ideas for Your Slide Layout!
• Make a PowerPoint Image Transparent: The Pro Guide
• Icons: An Amazing Way to Improve Your Content
• Preparing a PowerPoint Presentation: 11 Tips for Guaranteed Success!
• 10 Chart Types: Which One Is Right for My Data?

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• Presentations
• Presentation Techniques

How to Write, Format, & Give a Great Business Presentation Report 2024

Do you need to make a report presentation but are unsure about how to write a report on presentation slides? Maybe you want to improve your report presentation format that you've used in the past.

Using  a template is an easy way to save time and ensure that your presentation looks professional .

Creating a report in a presentation format can be time-consuming. The design you create may look okay, but sometimes okay is not good enough. You want to really impress those viewing the report. 

Using a premium template will show you how to make a good report presentation and provide the wow factor you're looking for. In this article, I'll show you how to write, plan, format, design and give a report presentation.

Check Out Our New Free Online Presentation Guide

If you're reading this article, you're probably about to create a business report presentation in PowerPoint. We'll help you out by sharing how to make a project report in PPT. You'll also see some of the best PowerPoint templates for presentation reports below. But we've got even more presentation help available.

In our new free presentation guide,  The Complete Guide to Making Great Business Presentations in 2019 , we'll take you through the complete process to get you ready for your next presentation report—from start to finish. Avoid common mistakes and learn how plan and write the best presentations.

Don't miss our new free online presentation guide. It's chock full of powerful business presentation advice on how to make your next report presentation your best yet. Why not take a look at  the Complete Guide to Making Great Business Presentations in 2019  today? 

Now, let's learn about how to write and make a report PowerPoint presentation. 

How to Have a Professional PowerPoint Presentation

You need a professional presentation report, even if you're using PowerPoint. You may be more accustomed to using other tools for reports. But a PowerPoint presentation report is as important as any other report document you might produce. Just as you would with a printed report, make sure your report presentation format is professional and fits with your brand. 

Do you wonder:  what is a report presentation ? Presentation reports often summarize more detailed printed reports. Your listeners may not have time to read a long printed report. Your report presentation gives you a chance to showcase the important points and make sure they aren't missed.

Discover Amazing Presentation Reports on Envato Elements

We'll show you how to write a report on a presentation that stands out. But first, let's look at some professional templates.

Knowing where to start or designing your own report can be tiring and time-consuming. For a professionally designed presentation report, use a premium pre-built template.

To get a premium template all you've got to do is pay a low monthly fee at Envato Elements. When you subscribe you'll get access to download thousands of templates, graphics, photos and more.

Using a premium template will help you make a professional-looking presentation. All premium templates are easily customizable. So, if you don’t like something, change it to suit your needs. If you like the default colors and font sizes, add your information and you’re ready to present.

Amazing Presentation Reports From Envato Elements

Here are some amazing presentation reports templates from Envato Elements. Access them when you pay for the low subscription price:

1. Report - PowerPoint Template

This presentation report template package has over 50 unique slides. It's got a modern design, and everything is completely editable. Included with the presentation template are infographics and icons. Here's a professional design that won't distract your audience.

2. BUSINESS REPORT - PowerPoint V257

This business report has 150 total slides that you can format your presentation with. There are five color schemes to choose. Pick the one that suits your presentation subject or audience the best. This template has a clean and professional design that can be easily edited. The Business Report template comes with picture placeholders so that you can easily add any image you need.

3. Famea: Business Report

This report presentation comes with 100 slides in total, including 50 unique slides. Famea comes with two color scheme options to choose from to customize the presentation to meet your needs. Famea is a great choice for most business needs and audiences.

4. Story PowerPoint Template

Story PowerPoint Template is a multipurpose template. Use it for a business report presentation in PowerPoint. This template has over 70 unique slides and all slides are professionally designed. Easily add an image of your choice by dragging and dropping the image into the image placeholder. This template is fully customizable from the text font to the color scheme.

5. Annual Report - PowerPoint

The Annual Report template has a different report presentation format. The format is more visual. It's got graphs and charts that you can enter your data into. The Annual Report template has 49 unique slides. Easily add an image of your choice by dragging and dropping the image into the picture placeholder.

Find More Presentation Reports on GraphicRiver

If you didn't find what you were looking for on Envato Elements another option for premium templates is GraphicRiver. For GraphicRiver you pay for each individual presentation report template you download. GraphicRiver has many presentation report templates to choose from.

But GraphicRiver has more than templates. GraphicRiver also has fonts, images, and audio files. So, if you need a single image for your presentation, but are unsure of where to get it, turn to GraphicRiver. 

How to Write and Plan a Great Report Presentation

Now that you've seen a wide variety of report presentation formats on professionally designed templates, you're ready to learn how to write and make a report PowerPoint presentation. Here are the steps to follow:

1. Choose the Topic

When writing your presentation, the first step is choosing the topic. Topics can range from a progress report to showing a new idea or product to a client. 

Here are some tutorials that'll help you decide what to write about:

Knowing what you'll create your presentation report on is a great starting point. After you've chosen the topic of your report presentation, create an outline. An outline will help you decide which information to include in your presentation. 

2. How to Design & Format a Report Presentation in PowerPoint

After you write an outline, you'll know what type of presentation you're going to make. The type of presentation you're going to give can help you decide which template to use.

For example, if your presentation has a lot of data, you'll want a presentation template that comes with lots of charts. Once you've found a template that you like you'll need to customize the template:  

For my presentation report samples in these tips, I chose the Report PowerPoint Presentation from Envato Elements. 

Choosing a PowerPoint topic for your presentation report is a great starting point. After you've chosen the topic of your report presentation, create an outline. An outline will help you decide which information to include in your presentation.

3. How to Add an Image

 The next step is a team introduction. A good way to introduce your team is to add an image.

Here's slide number 5 without any changes to the slide. This is a good example of a slide that you'd use to introduce yourself or your team:

To add an image to the slide you need to click on the Insert tab in the toolbar. Once you click on the Insert tab, you'll see the Picture button appear. 

Click on the arrow next to the Picture button. Clicking on this arrow will cause a drop-down menu to appear:

Find the image or images you want, then select them. Next, resize the image to fit the space on the slide.

After you add images, you may need to add more text to your presentation.

4. How to Add Text to Your Presentation

To show you how to add text to the presentation I'll use slide thirteen of the  Report PowerPoint Presentation  template. Here's the slide without any edits: 

This slide is great to emphasize a fact or quote to highlight for your audience.

To add new text, you'll need to add a new text box. To add a new text box, click on the Insert tab in the toolbar. After you click on the Insert tab the Text Box button will appear:

Click on the  Text Box button. Draw a box on the slide where you want the new text box to appear. You'll know if you've created a new text box by the  handles  that appear around the box. 

After you've drawn the box, add new text to your slide.

5. How to Give a Great Presentation Report

To give a great presentation, first edit your presentation. Make sure all the facts and data are correct. Also, check for typos.  

Next, practice giving your presentation to friends or coworkers. They can help you spot mistakes that you may have missed. It's better to discover mistakes before you give the actual presentation. 

Last, practice giving your presentation in the mirror. This helps you to be familiar with the information you're presenting. So, you won't stumble over words or concepts when you're giving your presentation.

Here are some tutorials with more ideas on how to give a great presentation report:

5 Tips for a Better Presentation

Are you looking for even more ways to make your presentation better? Here are five tips to help you out:

1. Choose Your Font & Visuals Wisely

When choosing a font for your presentation, make sure your font can be read from a distance easily. Think about the size of the audience and the size of the room you'll be presenting in. The bigger the audience and the bigger the room the bigger the font you'll need to use. If the audience can't read the font in your presentation it can be distracting. 

This tutorial will give you an idea of some of the best fonts to use:

Also, when choosing what images you want in your presentation, the first step is to choose images that are relevant. If you use an image that doesn't go with your presentation, it could confuse your audience. 

Another step is to make sure your images are of high quality. A blurry image in your presentation can be distracting for the audience.

2. Plan Out What You'll Say

One of the biggest mistakes you can make when giving a report presentation is to be unprepared and poorly organized. This tutorial will help you organize your presentation so that it comes across as professional:

3. Proofread Your Work

When you're done with your presentation, carefully proofread it. Make sure everything in the presentation is spelled correctly. Including wrong words or typos can be distracting to the audience.

4. Don't Overcrowd Your Slides

Don't overcrowd your slides. When you overcrowd your slides, it can be hard for the audience to determine what's important. Adding a wall of text isn't good either. Break up your text as much as you can. This makes it easier for the audience to remember what you presented to them.

5. Practice Your Speech

Practice your speech so that you know the information that'll be part of your presentation. Practicing will also help keep you from talking too fast. Talking to fast in your presentation can make you seem inexperienced. 

When giving your presentation, try to make eye contact with your audience. This gives the presentation more of a personal feel. It also makes it seem like you're really talking to the audience.  

If it's possible, make sure the equipment is working in the room where the presentation will take place.  Also, run through your presentation in that room without the audience present to make sure everything is legible and professional looking.

Learn More About Creating Report Presentations With PowerPoint

For even  more information  on how to customize your PowerPoint template, check out our guide to using PowerPoint. Here are more tutorials to help you learn how to make a report PowerPoint presentation:

Find More Report Presentation Templates

If you didn’t find a template that you liked above, check out these articles:

Download a Premium Presentation Report Template Today!

There are many times you may have to make a report. When designing your own report presentation, you may not have the time to create a good-looking design. Using a premium template saves time because the design is already there.

In this article, you read about how to how to make a presentation report .  So, you should be ready to start your presentation. Download  a report presentation format template today to save time and ensure a professional report presentation.

Presentation Guru

What makes a great business report presentation.

A large number of consultant report presentations fail to make an impact but it is fair to say, as Daniel Tay does in his very comprehensive guide, 25 Powerful Report Presentations And How To Make Your Own :

The elements that make a consultant’s report presentation great are almost the same that make any presentation great. At the end of the day, keep your audience at the centre, be creative and thoughtful of their needs; use design and visuals to your advantage and integrate them early on, not as an afterthought. And remember: Sometimes, less is more.

He has compiled 25 great examples from some of the world’s leading business consultancies to illustrate how to make an impact. What is particularly useful, is the way he has broken them down to demonstrate the key tips:

Make your Data Digestible

The less is more principle – use data to back your insights, rather than make the data the focus of the slide.

Clean Up Your Slides

Clean and simple slides remove distraction and place emphasis on your message.

Choose the Right Fonts

A good rule of thumb in your report presentation is to use clear, minimally-styled fonts so your message doesn’t get lost in a web of visual distraction.

Make Use of Visuals

Good, relevant visuals amplify your message because they elicit emotional responses, helping your audience retain key points.

Stay organized

A clear flow to the presentation – perhaps even with a tracking tool on each slide to follow progress – will help the audience’s retention rate.

Speak TO Your Audience – Not AT Your Audience

Using an active voice connects better with the audience. And the use of poll questions keeps your audience engaged. For some suggestions on useful tools to use, go to 5 More Ways to Get Instant Feedback from your Audience

Break it Down

Breaking down your solution step-by-step is the best way to increase the effectiveness of your presentation.

Give Actionable Insight

Personalise it to give tailored advice to the stakeholders. What makes a great consultant is his or her ability to go beyond surface data to give clients real, actionable insight.

Keep it Short and Sweet

Bitesize can still be meaty. Remember, quality over quantity.

Don’t Forget to Take Credit

Your photo will help them remember who you are.

You can check out all the great examples at  25 Powerful Report Presentations And How To Make Your Own.

• Latest Posts

Rosie Hoyland

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• The Only PowerPoint Templates You’ll Ever Need - 26th March 2019
• 12 Tips for the Technologically Challenged Speaker - 25th March 2019
• The Best Way to Protect Yourself from Misleading Graphs - 17th January 2019
• 3 Tips to Boost Your Confidence - 13th September 2018

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

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Home Blog Presentation Ideas How to Create and Deliver a Research Presentation

How to Create and Deliver a Research Presentation

Every research endeavor ends up with the communication of its findings. Graduate-level research culminates in a thesis defense , while many academic and scientific disciplines are published in peer-reviewed journals. In a business context, PowerPoint research presentation is the default format for reporting the findings to stakeholders.

Condensing months of work into a few slides can prove to be challenging. It requires particular skills to create and deliver a research presentation that promotes informed decisions and drives long-term projects forward.

Table of Contents

What is a Research Presentation

Key slides for creating a research presentation, tips when delivering a research presentation, how to present sources in a research presentation, recommended templates to create a research presentation.

A research presentation is the communication of research findings, typically delivered to an audience of peers, colleagues, students, or professionals. In the academe, it is meant to showcase the importance of the research paper , state the findings and the analysis of those findings, and seek feedback that could further the research.

The presentation of research becomes even more critical in the business world as the insights derived from it are the basis of strategic decisions of organizations. Information from this type of report can aid companies in maximizing the sales and profit of their business. Major projects such as research and development (R&D) in a new field, the launch of a new product or service, or even corporate social responsibility (CSR) initiatives will require the presentation of research findings to prove their feasibility.

Market research and technical research are examples of business-type research presentations you will commonly encounter.

In this article, we’ve compiled all the essential tips, including some examples and templates, to get you started with creating and delivering a stellar research presentation tailored specifically for the business context.

Various research suggests that the average attention span of adults during presentations is around 20 minutes, with a notable drop in an engagement at the 10-minute mark . Beyond that, you might see your audience doing other things.

How can you avoid such a mistake? The answer lies in the adage “keep it simple, stupid” or KISS. We don’t mean dumbing down your content but rather presenting it in a way that is easily digestible and accessible to your audience. One way you can do this is by organizing your research presentation using a clear structure.

Here are the slides you should prioritize when creating your research presentation PowerPoint.

1.  Title Page

The title page is the first thing your audience will see during your presentation, so put extra effort into it to make an impression. Of course, writing presentation titles and title pages will vary depending on the type of presentation you are to deliver. In the case of a research presentation, you want a formal and academic-sounding one. It should include:

• The full title of the report
• The date of the report
• The name of the researchers or department in charge of the report
• The name of the organization for which the presentation is intended

When writing the title of your research presentation, it should reflect the topic and objective of the report. Focus only on the subject and avoid adding redundant phrases like “A research on” or “A study on.” However, you may use phrases like “Market Analysis” or “Feasibility Study” because they help identify the purpose of the presentation. Doing so also serves a long-term purpose for the filing and later retrieving of the document.

Here’s a sample title page for a hypothetical market research presentation from Gillette .

2. Executive Summary Slide

The executive summary marks the beginning of the body of the presentation, briefly summarizing the key discussion points of the research. Specifically, the summary may state the following:

• The purpose of the investigation and its significance within the organization’s goals
• The methods used for the investigation
• The major findings of the investigation
• The conclusions and recommendations after the investigation

Although the executive summary encompasses the entry of the research presentation, it should not dive into all the details of the work on which the findings, conclusions, and recommendations were based. Creating the executive summary requires a focus on clarity and brevity, especially when translating it to a PowerPoint document where space is limited.

Each point should be presented in a clear and visually engaging manner to capture the audience’s attention and set the stage for the rest of the presentation. Use visuals, bullet points, and minimal text to convey information efficiently.

3. Introduction/ Project Description Slides

In this section, your goal is to provide your audience with the information that will help them understand the details of the presentation. Provide a detailed description of the project, including its goals, objectives, scope, and methods for gathering and analyzing data.

You want to answer these fundamental questions:

• What specific questions are you trying to answer, problems you aim to solve, or opportunities you seek to explore?
• Why is this project important, and what prompted it?
• What are the boundaries of your research or initiative? 
• How were the data gathered?

Important: The introduction should exclude specific findings, conclusions, and recommendations.

4. Data Presentation and Analyses Slides

This is the longest section of a research presentation, as you’ll present the data you’ve gathered and provide a thorough analysis of that data to draw meaningful conclusions. The format and components of this section can vary widely, tailored to the specific nature of your research.

For example, if you are doing market research, you may include the market potential estimate, competitor analysis, and pricing analysis. These elements will help your organization determine the actual viability of a market opportunity.

Visual aids like charts, graphs, tables, and diagrams are potent tools to convey your key findings effectively. These materials may be numbered and sequenced (Figure 1, Figure 2, and so forth), accompanied by text to make sense of the insights.

5. Conclusions

The conclusion of a research presentation is where you pull together the ideas derived from your data presentation and analyses in light of the purpose of the research. For example, if the objective is to assess the market of a new product, the conclusion should determine the requirements of the market in question and tell whether there is a product-market fit.

Designing your conclusion slide should be straightforward and focused on conveying the key takeaways from your research. Keep the text concise and to the point. Present it in bullet points or numbered lists to make the content easily scannable.

6. Recommendations

The findings of your research might reveal elements that may not align with your initial vision or expectations. These deviations are addressed in the recommendations section of your presentation, which outlines the best course of action based on the result of the research.

What emerging markets should we target next? Do we need to rethink our pricing strategies? Which professionals should we hire for this special project? — these are some of the questions that may arise when coming up with this part of the research.

Recommendations may be combined with the conclusion, but presenting them separately to reinforce their urgency. In the end, the decision-makers in the organization or your clients will make the final call on whether to accept or decline the recommendations.

7. Questions Slide

Members of your audience are not involved in carrying out your research activity, which means there’s a lot they don’t know about its details. By offering an opportunity for questions, you can invite them to bridge that gap, seek clarification, and engage in a dialogue that enhances their understanding.

If your research is more business-oriented, facilitating a question and answer after your presentation becomes imperative as it’s your final appeal to encourage buy-in for your recommendations.

A simple “Ask us anything” slide can indicate that you are ready to accept questions.

1. Focus on the Most Important Findings

The truth about presenting research findings is that your audience doesn’t need to know everything. Instead, they should receive a distilled, clear, and meaningful overview that focuses on the most critical aspects.

You will likely have to squeeze in the oral presentation of your research into a 10 to 20-minute presentation, so you have to make the most out of the time given to you. In the presentation, don’t soak in the less important elements like historical backgrounds. Decision-makers might even ask you to skip these portions and focus on sharing the findings.

2. Do Not Read Word-per-word

Reading word-for-word from your presentation slides intensifies the danger of losing your audience’s interest. Its effect can be detrimental, especially if the purpose of your research presentation is to gain approval from the audience. So, how can you avoid this mistake?

• Make a conscious design decision to keep the text on your slides minimal. Your slides should serve as visual cues to guide your presentation.
• Structure your presentation as a narrative or story. Stories are more engaging and memorable than dry, factual information.
• Prepare speaker notes with the key points of your research. Glance at it when needed.
• Engage with the audience by maintaining eye contact and asking rhetorical questions.

3. Don’t Go Without Handouts

Handouts are paper copies of your presentation slides that you distribute to your audience. They typically contain the summary of your key points, but they may also provide supplementary information supporting data presented through tables and graphs.

The purpose of distributing presentation handouts is to easily retain the key points you presented as they become good references in the future. Distributing handouts in advance allows your audience to review the material and come prepared with questions or points for discussion during the presentation. Also, check our article about how to create handouts for a presentation .

4. Actively Listen

An equally important skill that a presenter must possess aside from speaking is the ability to listen. We are not just talking about listening to what the audience is saying but also considering their reactions and nonverbal cues. If you sense disinterest or confusion, you can adapt your approach on the fly to re-engage them.

For example, if some members of your audience are exchanging glances, they may be skeptical of the research findings you are presenting. This is the best time to reassure them of the validity of your data and provide a concise overview of how it came to be. You may also encourage them to seek clarification.

5. Be Confident

Anxiety can strike before a presentation – it’s a common reaction whenever someone has to speak in front of others. If you can’t eliminate your stress, try to manage it.

People hate public speaking not because they simply hate it. Most of the time, it arises from one’s belief in themselves. You don’t have to take our word for it. Take Maslow’s theory that says a threat to one’s self-esteem is a source of distress among an individual.

Now, how can you master this feeling? You’ve spent a lot of time on your research, so there is no question about your topic knowledge. Perhaps you just need to rehearse your research presentation. If you know what you will say and how to say it, you will gain confidence in presenting your work.

All sources you use in creating your research presentation should be given proper credit. The APA Style is the most widely used citation style in formal research.

In-text citation

Add references within the text of your presentation slide by giving the author’s last name, year of publication, and page number (if applicable) in parentheses after direct quotations or paraphrased materials. As in:

The alarming rate at which global temperatures rise directly impacts biodiversity (Smith, 2020, p. 27).

If the author’s name and year of publication are mentioned in the text, add only the page number in parentheses after the quotations or paraphrased materials. As in:

According to Smith (2020), the alarming rate at which global temperatures rise directly impacts biodiversity (p. 27).

Image citation

All images from the web, including photos, graphs, and tables, used in your slides should be credited using the format below.

Creator’s Last Name, First Name. “Title of Image.” Website Name, Day Mo. Year, URL. Accessed Day Mo. Year.

Work cited page

A work cited page or reference list should follow after the last slide of your presentation. The list should be alphabetized by the author’s last name and initials followed by the year of publication, the title of the book or article, the place of publication, and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. New York, NY: ABC Publications.

When citing a document from a website, add the source URL after the title of the book or article instead of the place of publication and the publisher. As in:

Smith, J. A. (2020). Climate Change and Biodiversity: A Comprehensive Study. Retrieved from https://www.smith.com/climate-change-and-biodiversity.

1. Research Project Presentation PowerPoint Template

A slide deck containing 18 different slides intended to take off the weight of how to make a research presentation. With tons of visual aids, presenters can reference existing research on similar projects to this one – or link another research presentation example – provide an accurate data analysis, disclose the methodology used, and much more.

Use This Template

2. Research Presentation Scientific Method Diagram PowerPoint Template

Whenever you intend to raise questions, expose the methodology you used for your research, or even suggest a scientific method approach for future analysis, this circular wheel diagram is a perfect fit for any presentation study.

Customize all of its elements to suit the demands of your presentation in just minutes.

3. Thesis Research Presentation PowerPoint Template

If your research presentation project belongs to academia, then this is the slide deck to pair that presentation. With a formal aesthetic and minimalistic style, this research presentation template focuses only on exposing your information as clearly as possible.

Use its included bar charts and graphs to introduce data, change the background of each slide to suit the topic of your presentation, and customize each of its elements to meet the requirements of your project with ease.

4. Animated Research Cards PowerPoint Template

Visualize ideas and their connection points with the help of this research card template for PowerPoint. This slide deck, for example, can help speakers talk about alternative concepts to what they are currently managing and its possible outcomes, among different other usages this versatile PPT template has. Zoom Animation effects make a smooth transition between cards (or ideas).

5. Research Presentation Slide Deck for PowerPoint

With a distinctive professional style, this research presentation PPT template helps business professionals and academics alike to introduce the findings of their work to team members or investors.

By accessing this template, you get the following slides:

• Introduction
• Problem Statement
• Research Questions
• Conceptual Research Framework (Concepts, Theories, Actors, & Constructs)
• Study design and methods
• Population & Sampling
• Data Collection
• Data Analysis

Check it out today and craft a powerful research presentation out of it!

A successful research presentation in business is not just about presenting data; it’s about persuasion to take meaningful action. It’s the bridge that connects your research efforts to the strategic initiatives of your organization. To embark on this journey successfully, planning your presentation thoroughly is paramount, from designing your PowerPoint to the delivery.

Take a look and get inspiration from the sample research presentation slides above, put our tips to heart, and transform your research findings into a compelling call to action.

Like this article? Please share

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How To Write A Presentation 101 | Step-by-Step Guides with Best Examples | 2024 Reveals

Jane Ng • 05 April, 2024 • 9 min read

Is it difficult to start of presentation? You're standing before a room full of eager listeners, ready to share your knowledge and captivate their attention. But where do you begin? How do you structure your ideas and convey them effectively?

Take a deep breath, and fear not! In this article, we'll provide a road map on how to write a presentation covering everything from crafting a script to creating an engaging introduction.

So, let's dive in!

Table of Contents

What is a presentation , what should be in a powerful presentation.

• How To Write A Presentation Script
• How to Write A Presentation Introduction 

Key Takeaways

Tips for better presentation.

• How to start a presentation
• How to introduce yourself

Start in seconds.

Get free templates for your next interactive presentation. Sign up for free and take what you want from the template library!

Presentations are all about connecting with your audience. 

Presenting is a fantastic way to share information, ideas, or arguments with your audience. Think of it as a structured approach to effectively convey your message. And you've got options such as slideshows, speeches, demos, videos, and even multimedia presentations!

The purpose of a presentation can vary depending on the situation and what the presenter wants to achieve. 

• In the business world, presentations are commonly used to pitch proposals, share reports, or make sales pitches. 
• In educational settings, presentations are a go-to for teaching or delivering engaging lectures. 
• For conferences, seminars, and public events—presentations are perfect for dishing out information, inspiring folks, or even persuading the audience.

That sounds brilliant. But, how to write a presentation?

• Clear and Engaging Introduction: Start your presentation with a bang! Hook your audience's attention right from the beginning by using a captivating story, a surprising fact, a thought-provoking question, or a powerful quote. Clearly state the purpose of your presentation and establish a connection with your listeners.
• Well-Structured Content: Organize your content logically and coherently. Divide your presentation into sections or main points and provide smooth transitions between them. Each section should flow seamlessly into the next, creating a cohesive narrative. Use clear headings and subheadings to guide your audience through the presentation.
• Compelling Visuals: Incorporate visual aids, such as images, graphs, or videos, to enhance your presentation. Make sure your visuals are visually appealing, relevant, and easy to understand. Use a clean and uncluttered design with legible fonts and appropriate color schemes. 
• Engaging Delivery: Pay attention to your delivery style and body language. You should maintain eye contact with your audience, use gestures to emphasize key points, and vary your tone of voice to keep the presentation dynamic. 
• Clear and Memorable Conclusion: Leave your audience with a lasting impression by providing a strong closing statement, a call to action, or a thought-provoking question. Make sure your conclusion ties back to your introduction and reinforces the core message of your presentation.

How To Write A Presentation Script (With Examples)

To successfully convey your message to your audience, you must carefully craft and organize your presentation script. Here are steps on how to write a presentation script: 

1/ Understand Your Purpose and Audience

• Clarify the purpose of your presentation. Are you informing, persuading, or entertaining?
• Identify your target audience and their knowledge level, interests, and expectations.
• Define what presentation format you want to use

2/ Outline the Structure of Your Presentation

Strong opening.

Start with an engaging opening that grabs the audience's attention and introduces your topic. Some types of openings you can use are: 

• Start with a Thought-Provoking Question: "Have you ever...?"
• Begin with a Surprising Fact or Statistic: "Did you know that....?"
• Use a Powerful Quote: "As Maya Angelou once said,...."
• Tell a Compelling Story : "Picture this: You're standing at...."
• Start with a Bold Statement: "In the fast-paced digital age...."

Main Points

Clearly state your main points or key ideas that you will discuss throughout the presentation.

• Clearly State the Purpose and Main Points: Example: "In this presentation, we will delve into three key areas. First,... Next,... Finally,.... we'll discuss...."
• Provide Background and Context: Example: "Before we dive into the details, let's understand the basics of....."
• Present Supporting Information and Examples: Example: "To illustrate...., let's look at an example. In,....."
• Address Counterarguments or Potential Concerns: Example: "While..., we must also consider... ."
• Recap Key Points and Transition to the Next Section: Example: "To summarize, we've... Now, let's shift our focus to..."

Remember to organize your content logically and coherently, ensuring smooth transitions between sections.

You can conclude with a strong closing statement summarizing your main points and leaving a lasting impression. Example: "As we conclude our presentation, it's clear that... By...., we can...."

3/ Craft Clear and Concise Sentences

Once you've outlined your presentation, you need to edit your sentences. Use clear and straightforward language to ensure your message is easily understood.

Alternatively, you can break down complex ideas into simpler concepts and provide clear explanations or examples to aid comprehension.

4/ Use Visual Aids and Supporting Materials

Use supporting materials such as statistics, research findings, or real-life examples to back up your points and make them more compelling. 

• Example: "As you can see from this graph,... This demonstrates...."

5/ Include Engagement Techniques

Incorporate interactive elements to engage your audience, such as Q&A sessions , conducting live polls, or encouraging participation. You can also spin more funs into group, by randomly dividing people into different groups to get more diverse feedbacks!

6/ Rehearse and Revise

• Practice delivering your presentation script to familiarize yourself with the content and improve your delivery.
• Revise and edit your script as needed, removing any unnecessary information or repetitions.

7/ Seek Feedback

You can share your script or deliver a practice presentation to a trusted friend, colleague, or mentor to gather feedback on your script and make adjustments accordingly.

More on Script Presentation

How to Write A Presentation Introduction with Examples

How to write presentations that are engaging and visually appealing? Looking for introduction ideas for the presentation? As mentioned earlier, once you have completed your script, it's crucial to focus on editing and refining the most critical element—the opening of your presentation - the section that determines whether you can captivate and retain your audience's attention right from the start. 

Here is a guide on how to craft an opening that grabs your audience's attention from the very first minute: 

1/ Start with a Hook

To begin, you can choose from five different openings mentioned in the script based on your desired purpose and content. Alternatively, you can opt for the approach that resonates with you the most, and instills your confidence. Remember, the key is to choose a starting point that aligns with your objectives and allows you to deliver your message effectively.

2/ Establish Relevance and Context

Then you should establish the topic of your presentation and explain why it is important or relevant to your audience. Connect the topic to their interests, challenges, or aspirations to create a sense of relevance.

3/ State the Purpose

Clearly articulate the purpose or goal of your presentation. Let the audience know what they can expect to gain or achieve by listening to your presentation.

4/ Preview Your Main Points

Give a brief overview of the main points or sections you will cover in your presentation. It helps the audience understand the structure and flow of your presentation and creates anticipation.

5/ Establish Credibility

Share your expertise or credentials related to the topic to build trust with the audience, such as a brief personal story, relevant experience, or mentioning your professional background.

6/ Engage Emotionally

Connect emotional levels with your audience by appealing to their aspirations, fears, desires, or values. They help create a deeper connection and engagement from the very beginning.

Make sure your introduction is concise and to the point. Avoid unnecessary details or lengthy explanations. Aim for clarity and brevity to maintain the audience's attention.

For example, Topic: Work-life balance

"Good morning, everyone! Can you imagine waking up each day feeling energized and ready to conquer both your personal and professional pursuits? Well, that's exactly what we'll explore today – the wonderful world of work-life balance. In a fast-paced society where work seems to consume every waking hour, it's vital to find that spot where our careers and personal lives harmoniously coexist. Throughout this presentation, we'll dive into practical strategies that help us achieve that coveted balance, boost productivity, and nurture our overall well-being. 

But before we dive in, let me share a bit about my journey. As a working professional and a passionate advocate for work-life balance, I have spent years researching and implementing strategies that have transformed my own life. I am excited to share my knowledge and experiences with all of you today, with the hope of inspiring positive change and creating a more fulfilling work-life balance for everyone in this room. So, let's get started!"

🎉 Check out: How to Start a Presentation?

Whether you're a seasoned speaker or new to the stage, understanding how to write a presentation that conveys your message effectively is a valuable skill. By following the steps in this guide, you can become a captivating presenter and make your mark in every presentation you deliver.

Additionally, AhaSlides can significantly enhance your presentation's impact. With AhaSlides, you can use live polls , quizzes , and word cloud to turn your presentation into an engaging and interactive experience. Let's take a moment to explore our vast template library !

Frequently Asked Questions

How to write a presentation step by step .

You can refer to our step-by-step guide on How To Write A Presentation Script: Understand Your Purpose and Audience Outline the Structure of Your Presentation Craft Clear and Concise Sentences Use Visual Aids and Supporting Material Include Engagement Techniques Rehearse and Revise Seek Feedback

How do you start a presentation? 

You can start with an engaging opening that grabs the audience's attention and introduces your topic. Consider using one of the following approaches: Start with a Thought-Provoking Question: "Have you ever...?" Begin with a Surprising Fact or Statistic: "Did you know that....?" Use a Powerful Quote: "As Maya Angelou once said,...." Tell a Compelling Story : "Picture this: You're standing at...." Start with a Bold Statement: "In the fast-paced digital age...."

What are the five parts of a presentation?

When it comes to presentation writing, a typical presentation consists of the following five parts: Introduction: Capturing the audience's attention, introducing yourself, stating the purpose, and providing an overview. Main Body: Presenting main points, evidence, examples, and arguments. Visual Aids: Using visuals to enhance understanding and engage the audience. Conclusion: Summarizing main points, restating key message, and leaving a memorable takeaway or call to action. Q&A or Discussion: Optional part for addressing questions and encouraging audience participation.

A writer who wants to create practical and valuable content for the audience

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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27 Comments

This was a great tutorial. Thank you for providing! I am designing my next report in PPT right now! Shhhh! ~Jessica, Child Advocates of Fort Bend

Your secret’s safe with us. 🙂

Woohoo! I’m glad this list has inspired you Jessica! Your secret is safe 🙂 Happy PowerPoint-ing!

wow, what a beautiful report in PP! Can you share it with us please? Thanks in advance

Hi Hossat, This report’s not available for download, sorry! It’s an internal report that Nick designed specifically for his audience. One of these days, “in all my spare time,” I’ll design some sort of template for these reports. Until then, I hope you find the behind-the-scenes screenshots to be useful.

Great post! I plan to use tip #3 right away. I use Nancy Duarte’s slidedoc format for reports and like this 8.5″ x 11″ option too.

Learning about “Align” a few years ago has already saved hours of my precious time! It’s the little things.

This tip was probably the simplest game changer for me. This works for everything (and in most MS Office applications ) for things like conference posters, handouts, reports, ACTUAL powerpoint slide decks… It’s really nice once you realize you’ll never have to nudge objects click by click anymore!

Nick — I literally used to zoom waaaaaaay to 400% or 500% on my screen, hold up a ruler, and eyeball all my text boxes to “align” them. Oops.

Does anyone know of any templates that already exist with it rotated and filled in content

Hi Jeremy, Check out https://www.duarte.com/slidedocs/ . THE trailblazer in “slidedocs” is Nancy Duarte and the dozens of staff at her company. I believe they have free templates to get you started. Like any templates, you’ll want to adjust the colors and fonts, at a bare minimum, so that it doesn’t look so default. Let me know if you encounter any other helpful templates.

Thanks for sharing this, great idea! Formatting on Word has always been a challenge for me

Hello, This is great! Do the reports created in Powerpoint meet accessibility standards for folks who use screen readers, etc.?

Great question. Someone asked this question on Twitter too. Here’s what I said: “I don’t see why it wouldn’t. Reports can be written in any software program (Word, PowerPoint, InDesign, Publisher, etc etc etc) and then PDF’d. I believe you can tag tables and images in any program.” And here’s what Nick said: “Using Accessibility Checker in PPT (as in Word) is important when creating… then when publishing to PDF, there a couple more clicks I think to make sure it exports as an accessible doc – found this in my search: http://lpc1.clpccd.cc.ca.us/lpc/blackboard/accessible_ppt/convert_ppt.htm ” Let us know what you learn in your search, too.

Definitely can Marissa, you just need to create the document in a way that’s accessible (as you probably normally would in Word) can use accessibility checker in PowerPoint when creating the report to see whch elements need alt text, etc and then follow these instructions when exporting to PDF: https://t.co/OrMkFSxihM

Hi Ann and Nick: a) Another way to get matching colors in different objects (point 5 of your post) without too much concern over if its well done, is to play with Saturation: 1- Shape Fill 2 – More Fill Colors 3 – Custom tab 4 – Color Model HSL 5 – And play with different levels of Saturation b) If we want to print the report directely from the PPT we must take in consideratin that the printer always put a white margin that we can’t see even at the Print Preview. Thanks for the post Miguel

This is a great point Miguel. I often click between my edit view and print preview when I’m making reports to see how it will print if I were to do so directly from ppt so I can check what that white border looks like and if it impacts anything I have on the page, especially important when bleeding images or objects over the page edges. This is one reason you want to be sure to custom format your page layout too, manually enter 8.5 width and 11 length instead of relying on the default “letter” size option that ppt gives you, which actually defaults the slide to 7.5 X 10. Thanks for the color tip too, I’ll try that out!

This is very interesting post on report creation in PowerPoint.

[…] How to Write Your Reports in PowerPoint Instead of Word: 9 Tips for Getting Started […]

Finally, it becomes easier to use MS powerpoint in terms of writing reports as my MS word was showing errors.

Great post, thank you. As a consultant I write reports for a living. I grew up on Word and was trained to write word-heavy, long form reports. Whilst I (think I) do that very well, I’m conscious that these days many people prefer shorter, more visual reports so I’m exploring how I might transition to that. Two issue I’ve always had with ppt are (1) the way it resizes text when I don’t want it to and (2) the way it works one page at a time, i.e. text doesn’t flow from one page to the next. Is there a way to address either of these? Might Publisher (which I’ve never really used; does it even still exist?) be a good alternative tool for the job?

Hi Patch, Argh yes, I have the same frustrations with PowerPoint.

Rather than using the built-in text boxes, which automatically re-size the text, I delete those and add my own. Then I have full control over the text formatting.

I don’t know how to adjust the page breaks/page flow; don’t think this is possible actually (?). I plan the content carefully in advance (by spending time developing a detailed outline). Then, I make sure that each topic simply fits on its own page.

You’re certainly welcome to continue using Word! Or, Publisher. But PowerPoint does tend to be easiest to use as you add more visuals to your reports.

Good luck! Ann

Thanks. When do u prefer portrait or landscape orientation?

I’m trying to use landscape as much as possible these days — since so many people are reading the reports from their computers.

Interesting but I fail to see the benefit. Why not just use Word with PowerPoint inserts for powerful reports (or for that matter insert PowerBI).

I just find PowerPoint to be more artistic since it requires so much careful manipulation of content – an issue I simply don’t have in Word.

Word’s great for text-heavy reports. PowerPoint’s great for visual-heavy reports. They each have their own value.

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How to Write Your Reports in PowerPoint Instead of Word: Nine Tips for Getting Started

Hi! My name is Nick Visscher, I’m an internal evaluator with Denver Zoo. Our data work spans the gamut from collecting guest satisfaction insights to observing preschool kids in our nature play programming. With everything our team does we aim to help our staff improve their programs and our guest’s experience. It’s important for us to disseminate our findings in ways that make our stakeholders (mainly internal staff) to dig in and explore. Clear, concise, and well visualized reporting is super important and something we are passionate about.

There are so many options when it comes to reporting software, but one familiar face I often find myself turning to is Microsoft PowerPoint. You might not immediately think of PowerPoint when it comes to creating formal reports, but I love using it in lieu of more common applications like Word. Positioning new images and text boxes into a document is just easier in PowerPoint. You don’t need to worry about anchoring items or how inserting new text might change the position of items you’ve already included on a page. It’s a blank canvas without many limitations.

Here are some screenshots from a report that I wrote in PowerPoint. These pages come from our Lorikeet Adventure: Guest Experience Research Brief.

Here are a few tips I keep in mind when using PowerPoint to design my evaluation reports. Note: I’m working in MS Office 2016.

• Changing slide orientation : I like a traditional page layout for a report I know my readers will likely print, not the default slide size (16:9 aspect ratio). To change it, I go to the Design pane and create a custom slide size, change the settings to 8.5” by 11”, and select a Portrait orientation.
• Making use of the page ruler, gridlines, and guides : In the View pane I always select Ruler and Guides (and sometime Gridlines) so I can make sure key text and objects are in the same position on each page. I also know my readers will likely print and use a staple in the upper left corner so I make sure to keep one guide line at a half inch from the left. This lets me position headers and text where I know a staple won’t get in the way.
• Using built in arrangement options for multiple text boxes or images : Don’t spend too much time clicking that left arrow or right arrow to “nudge” objects into just the right place on a page. Select all the objects you wish to align, go to the Home pane, select Arrange, and then select Align. There are built in arrangement options there which perfectly align or evenly distribute everything at once. This is one feature that consistently saves me time and makes everything look better.
• Inserting shapes and lines as design elements : I love using basic shapes and lines in different variations on a page to give the design of a report a sleek and professional feel. I avoid predefined slide design templates at all costs, they don’t often follow the principles of good design.
• Using fill color and transparency : I’m not always confident in knowing which colors compliment each other so to avoid having to pick different colors, but still give some visual variation, I increase the degree of fill color transparency on key shapes or objects. I also like doing this on cover pages when most often the entire slide background is a photograph. Inserting overlapping shapes with 50% transparency creates a sophisticated visual effect and also adds some darker space on the page perfect for a title or text header to stand out.
• Copying page design for the whole report : Most of the time I like my background design and title text to be consistent on each page. Once I’ve created a page layout I like I simply copy and paste that slide for the remainder of the report pages. This is a quick solution to having to re-create the most common design elements in your report over and over again. I’ve used a more elegant solution lately by editing the slide master in the View pane and editing the default fonts and colors in the Design pane.
• Editing dataviz directly in PowerPoint : I used to spend a lot of time editing charts directly in Excel, then copy/pasting them into PowerPoint. This would sometimes cause size and formatting issues so I’d have to do a few edits there too. PowerPoint has the same chart editing and layout features as Excel does so now I create a basic default chart in Excel using my data, copy/paste that right away into PowerPoint, and do all of my editing there.
• Letting your copy editor do their thing : I always need a copy editor when I finish a report. PowerPoint provides similar review and comment features as Word does. It’s not quite as extensive but it does the trick. Under the Review pane you can select text, add comments, and select “start inking” to highlight areas is the report that need further attention.
• Saving your report : Save your report as a PDF or XPS document when you’re ready to send to your readers. They’ll be dazzled by the beauty of your work and be none the wiser that you used trusty ole PowerPoint to design it.

Here’s another report that I designed within PowerPoint. These pages come from our Zoo Lights: Guest Experience Survey Report .

Have you tried writing your reports in PowerPoint instead of in Word? If so, please share your tips in the comments section below.

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Princeton Correspondents on Undergraduate Research

How to Make a Successful Research Presentation

Turning a research paper into a visual presentation is difficult; there are pitfalls, and navigating the path to a brief, informative presentation takes time and practice. As a TA for  GEO/WRI 201: Methods in Data Analysis & Scientific Writing this past fall, I saw how this process works from an instructor’s standpoint. I’ve presented my own research before, but helping others present theirs taught me a bit more about the process. Here are some tips I learned that may help you with your next research presentation:

More is more

In general, your presentation will always benefit from more practice, more feedback, and more revision. By practicing in front of friends, you can get comfortable with presenting your work while receiving feedback. It is hard to know how to revise your presentation if you never practice. If you are presenting to a general audience, getting feedback from someone outside of your discipline is crucial. Terms and ideas that seem intuitive to you may be completely foreign to someone else, and your well-crafted presentation could fall flat.

Less is more

Limit the scope of your presentation, the number of slides, and the text on each slide. In my experience, text works well for organizing slides, orienting the audience to key terms, and annotating important figures–not for explaining complex ideas. Having fewer slides is usually better as well. In general, about one slide per minute of presentation is an appropriate budget. Too many slides is usually a sign that your topic is too broad.

Limit the scope of your presentation

Don’t present your paper. Presentations are usually around 10 min long. You will not have time to explain all of the research you did in a semester (or a year!) in such a short span of time. Instead, focus on the highlight(s). Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

You will not have time to explain all of the research you did. Instead, focus on the highlights. Identify a single compelling research question which your work addressed, and craft a succinct but complete narrative around it.

Craft a compelling research narrative

After identifying the focused research question, walk your audience through your research as if it were a story. Presentations with strong narrative arcs are clear, captivating, and compelling.

• Introduction (exposition — rising action)

Orient the audience and draw them in by demonstrating the relevance and importance of your research story with strong global motive. Provide them with the necessary vocabulary and background knowledge to understand the plot of your story. Introduce the key studies (characters) relevant in your story and build tension and conflict with scholarly and data motive. By the end of your introduction, your audience should clearly understand your research question and be dying to know how you resolve the tension built through motive.

• Methods (rising action)

The methods section should transition smoothly and logically from the introduction. Beware of presenting your methods in a boring, arc-killing, ‘this is what I did.’ Focus on the details that set your story apart from the stories other people have already told. Keep the audience interested by clearly motivating your decisions based on your original research question or the tension built in your introduction.

• Results (climax)

Less is usually more here. Only present results which are clearly related to the focused research question you are presenting. Make sure you explain the results clearly so that your audience understands what your research found. This is the peak of tension in your narrative arc, so don’t undercut it by quickly clicking through to your discussion.

• Discussion (falling action)

By now your audience should be dying for a satisfying resolution. Here is where you contextualize your results and begin resolving the tension between past research. Be thorough. If you have too many conflicts left unresolved, or you don’t have enough time to present all of the resolutions, you probably need to further narrow the scope of your presentation.

• Conclusion (denouement)

Return back to your initial research question and motive, resolving any final conflicts and tying up loose ends. Leave the audience with a clear resolution of your focus research question, and use unresolved tension to set up potential sequels (i.e. further research).

Use your medium to enhance the narrative

Visual presentations should be dominated by clear, intentional graphics. Subtle animation in key moments (usually during the results or discussion) can add drama to the narrative arc and make conflict resolutions more satisfying. You are narrating a story written in images, videos, cartoons, and graphs. While your paper is mostly text, with graphics to highlight crucial points, your slides should be the opposite. Adapting to the new medium may require you to create or acquire far more graphics than you included in your paper, but it is necessary to create an engaging presentation.

The most important thing you can do for your presentation is to practice and revise. Bother your friends, your roommates, TAs–anybody who will sit down and listen to your work. Beyond that, think about presentations you have found compelling and try to incorporate some of those elements into your own. Remember you want your work to be comprehensible; you aren’t creating experts in 10 minutes. Above all, try to stay passionate about what you did and why. You put the time in, so show your audience that it’s worth it.

For more insight into research presentations, check out these past PCUR posts written by Emma and Ellie .

— Alec Getraer, Natural Sciences Correspondent

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Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

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Engage your team in a virtual meeting by displaying your data alongside you as you present. Easily answer questions or share new information ad hoc without having to choose between showing your content or staying on screen. Establish a more personal connection with your audience, giving everyone a rich, interactive experience.

Your report may be loaded with data and insights, but it can still be beautiful. Prezi's report maker allows you to start with a professionally-designed report template or create a custom report from scratch. You can choose every color, icon, and design element to make your report stand out.

Make sure every internal and external report is branded with the right logos, colors, and messaging. Set up your brand kit to help automate the report making process.

• Create a Prezi account and open Prezi Video in your dashboard. Creating a report in Prezi Video allows you to build a report that’s ideal for any virtual or hybrid meeting.
• Choose one of our professionally-designed report templates .
• Upload your own images, GIFs, and videos or select visuals from our Unsplash and Giphy right in Prezi.
• Add your data and insights, then make the final adjustments to your content.
• Connect to a virtual meeting to present your report online, or record a video and share your report asynchronously with a link.

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Find the perfect report template

Create a report that’s both engaging and memorable by getting started with one of Prezi’s report templates. Choose from one of our presentation templates or select a video template, then customize the content with your own data and brand elements.

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You sure can. Update any report in your dashboard at any time. This is a great option for those updating their reports on an ongoing basis.

How do I share my report?

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How can I make my report more engaging?

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7 Best Practices to a Standout Research Presentation

After months of rigorous analysis, interpretation, and synthesis, your research findings are ready to change the world (or at least your corner of it). 

Now comes the next challenge: how do you translate your complex insights into a compelling research presentation that not only informs but captivates your audience? 

Keep reading for tips and best practices to create a research presentation as confident as your findings.

Pro tip : Get your free Piktochart account before you scroll down. This way, you can immediately put our tips to practice as you read along. Alternatively, you can hop over to our AI presentation maker and find more examples of professional research presentation decks.

Keep your pen and paper handy so you can take notes!

What exactly happens during a research presentation? 

When you present your research, you share what you’ve been working on and what you found out. 

You start by explaining why your topic matters, then walk your audience through how you went about investigating it. Then, you share your results, often with visuals to make things clear. You wrap up by recapping your main points, talking about what your findings and their relevance, and pointing out any questions that still need to be answered. 

In a nutshell, your research presentation is a way to get your work out there, get people talking, and maybe even gain new perspectives.

How long is a typical research presentation? 

The ideal length of a research presentation depends on the specific context, audience, and purpose. Here’s a general guideline:

• Short and sweet (10-15 minutes): Perfect for giving your audience a taste of your research and sparking their interest.
• Standard fare (20-30 minutes): Enough time to dive deeper into your methods and findings, ideal for most academic settings.
• Deep dive (45-60+ minutes): A comprehensive look at your work. This is best for specialized audiences who want all the details of your research.

How about an AP research presentation? How long should it be?

The official time limit for an AP (Advanced Placement) Research presentation is 15 to 20 minutes. But here’s a quick tip: you won’t want to use every second of that. Effective presenters often aim for the lower end of this range because shorter yet well-organized presentations hold attention and leave room for questions.

Aim for an AP research presentation that’s around 12-15 minutes, leaving a few minutes for questions or discussion. This keeps things engaging and shows you respect your audience’s time. As you’ll see later below, some of the best winning presentations we’ve found online are just 3 minutes long!

Speaking of, let’s get into the nitty-gritty of designing successful, effective research presentations.

Beyond bullet points: How to create research presentations that stand out

First time presenters often fall into the trap of relying on endless bullet points and dry recitations of data. As tempting as this sounds to effectively organize your presentation, it can often look like you’ve just copied and pasted your paper into the slides, and you’ll end up reading off them verbatim.

Here are some best practices with accompanying research presentation examples to help you go beyond bullet points and leave a lasting impression the next time you present your research. 

1. Develop a narrative for your research.

Let’s be honest, nobody wants to sit through a data dump disguised as a presentation. Instead, think of your research as a compelling story. Every good story has the following elements:

• Exposition: Set the scene for your research. What’s the problem you’re tackling? Why is your topic important? Use this section to create a compelling rationale that resonates with your audience’s interests or the broader implications of your work.
• Rising action (The challenge): Build tension and intrigue. What challenges did you face? What unexpected twists and turns did your research take? This is where you describe your research approach and the obstacles encountered, giving you a chance to inject some excitement into the research while demonstrating your problem-solving skills.
• Climax (Results): Reveal your findings! This is the moment your audience has been waiting for. This is the best time to use visuals to make your results memorable.
• Falling Action (Unpacking the results)): Help your audience make sense of your results. What are the broader implications? Are there potential applications, policy impacts, or do the results advance the theoretical understanding in your field?
• Resolution: Wrap it up with a satisfying conclusion. What are the next steps? What questions remain unanswered? End your presentation on a high note. Summarize your key takeaways, offer a call to action, or pose thought-provoking questions for future research. This leaves your audience wanting more.

A great example of a research presentation following a narrative arc is this 3-minute presentation by Shannon Lea Watkins of the University of California San Francisco. It won 1st place (Poster Presentation category) for APPAM’s (Association for Public Analysis and Management) 2017 Fall Research Conference.

The presentation skillfully introduces the research question, “Does initiating tobacco use with flavored products predict current smoking status? An examination by race, gender, and sexual identity,” and builds anticipation for the findings. The subsequent discussion of the research’s implications also effectively engages the audience and highlights its significance. 

In just 3 minutes, the presenter communicated the core message using clear language and highlighted the key takeaways.

2. Use a font size that is legible from a distance.

Imagine your grandmother sitting in the back row. Would she be able to read your slides comfortably?

If not, it’s time to bump up your presentation slide’s font size. A good rule of thumb is to use a minimum font size of 24 points for body text and 36 points for headings.

In addition, white space is your friend. Don’t overcrowd your slides with too much text. Instead, use concise bullet points, phrases, or keywords to guide your narrative. This will keep your audience focused on your story and not squinting to read tiny texts. 

Dr. Oliver Hauser’s presentation of his winning paper on “Minority Report: A Modern Perspective on Reducing Unethical Behavior in Organizations” is a good example of a presentation with legible text. The black text on a white background also creates excellent contrast which makes the text easily readable.

3. Choose your fonts carefully. 

Now that you’ve taken care of your presentations’ font size, let’s talk about font types. So what’s the best font for research presentations? 

When choosing the right font for your research presentation, consider the “personality” of different fonts and choose ones that align with your research’s tone and topic. For example, serif fonts are traditional and classic, while sans serif fonts are modern and clean. 

It also helps to prioritize legibility over style, especially for body text. Finally,  don’t be afraid to mix and match fonts for visual interest.

Here’s a pro tip from Stephanie Lee , Lead Designer at Piktochart: 

“An important factor to consider when choosing fonts to use is to ensure it has good readability. Roboto is a good font to consider for presentations, it’s a reliable font that’s versatile in that it can be used for both headings and body copy. It’s a great option if you need your design to look professional & modern.”

If you want to get creative, consider exploring less common fonts that still maintain readability. Some popular choices include:

• Futura : A geometric sans serif font with a modern feel.
• Raleway : A versatile sans serif font that works well for both headings and body text.
• Libre Baskerville : A classic serif font with excellent readability.
• Poppins : A geometric sans serif font with a friendly and approachable vibe.

Recommended reading : 14 Fonts That Make Your PowerPoint Presentations Stand Out

How about font pairings for presentations?

Here are some general tips to help you with font pairings and create a professional and visually-appealing research presentation:

• Pair a serif font with a sans serif font: This classic combination offers a nice contrast between traditional and modern styles.
• Use a bold or decorative font for headings and a simple font for body text: This creates a clear hierarchy and helps your audience navigate your content.
• Limit your font choices to two or three: Using too many fonts can make your presentation look cluttered and unprofessional.

And here are some popular font pairings you can try when making your own presentation :

Classic and readable

• Heading: Georgia or Merriweather (serif)
• Body: Arial or Helvetica (sans-serif)

This combination is timeless and easy on the eyes. It works well for formal presentations and those with a lot of text.

Modern and clean

• Heading: Montserrat or Lato (sans-serif)
• Body: Open Sans or Roboto (sans-serif)

These fonts are sleek and contemporary. They are suitable for presentations with a minimalist design and those targeting a younger audience.

Creative and engaging

• Heading: Playfair Display or Lobster (serif)
• Body: Raleway or Oswald (sans-serif)

This pairing is visually interesting and can help capture attention. This combo is ideal for creative presentations and those focused on design or storytelling.

With Piktochart, finding the right font for your presentation is very straightforward. You’ve got many options right at your fingertips, and you can even upload your own if you want to make it more custom. This makes it easier to customize your research presentation slides and make them look sharp!

4. Choose a color palette that complements your presentation.

Your presentation slides’ color scheme sets the mood of your presentation and can even influence how your audience perceives your message. Here are some pointers to help you pick the righ t color palette :

Match it to your topic

The colors you choose should reflect the tone of your research. Calming blues and green palette combinations might work for a mental health presentation, while fiery reds and oranges could be better for discussing climate change.

Keep it simple

Don’t overwhelm your audience with a rainbow of colors. Following the rule of 3 is a safe approach; stick to a primary color, a secondary color, and maybe an accent color.

Consider color psychology

The color you choose for your presentation can evoke emotions. For example, blue often signifies trust while green can represent growth.

Here are some more examples to get you started:

• Scientific and academic: Use white, gray, black, with a pop of blue or green.
• Business and corporate: Use blues, grays, and a touch of gold.
• Creative and artistic: Go for vibrant colors like orange, yellow, or turquoise.
• Nonprofit and social Impact: Opt for earthy tones like brown or green, with a warm accent like orange.

If you’re still not sure if you can get your presentation’s color scheme right, Piktochart makes it easier for you with its Color Schemes feature. It allows you to apply a set of colors to your entire presentation slide in one click.

Piktochart offers two types of Color Schemes for your presentations:

• Suggested: These are pre-designed palettes curated by Piktochart’s designers and are available in most templates. Access them by clicking on the “Colors” option in the editor.
• Brand: Business plan users can create custom color schemes with up to six colors. These can be manually created or extracted from an image. To create a brand color scheme, go to “Brand” and click on “Create Brand Color Scheme”.

You can edit both types of color schemes by clicking the pencil icon. 

This AP research presentation by Madeline Hart showcases the link between birth order and overall creativity. 

Notice how Madeline incorporates vivid colors into her slides. Vivid colors like orange and yellow green are associated with creativity, energy, and enthusiasm. By using these colors, Madeline subtly reinforces her presentation’s theme and creates a visually stimulating experience for her audience.

In addition, while Madeline uses pops of color, her overall slide design likely remains clean and uncluttered. This allows her audience to focus on the content without being overwhelmed by excessive visuals or text. 

5. Guide your audience with smooth, engaging transitions

Transitions should enhance, not overpower, your presentation. Smooth transitions between slides can make your presentation feel polished and professional. Avoid abrupt jumps or jarring effects. Use subtle fades, slides, or dissolves to maintain a sense of flow and continuity.  It’s also worth noting that shorter transitions may feel energetic, while longer ones create a thoughtful atmosphere.

The good news is that Piktochart offers a range of slide transitions to improve the flow and visual appeal of your presentation. Here are some transition effects you can try:

• None: A simple, static transition with no animation.
• Default: Piktochart’s standard transition, usually a subtle fade or slide.
• Concave: A unique transition where the previous slide appears to bend inwards as the next slide takes its place.
• Fade: A gradual transition where the previous slide fades out as the next slide fades in.
• Linear: A simple, horizontal slide transition.
• Zoom: A dynamic transition where the next slide appears to zoom in from a distance.

Experiment with these transitions to find what best suits your research presentation. Learn more about these Piktochart transitions.

6. Remember the 5/5/5 Rule

The 5/5/5 Rule in presentation design is a simple yet powerful guideline designed to prevent your slides from becoming overwhelming walls of text. Here’s a breakdown of the rule:

• 5 lines of text: Aim to keep the text on each slide to a maximum of five lines. This helps prevent information overload and ensures that your key points are easily digestible.
• 5 words per line: Limit each line of text to approximately five words. This makes your slides easier to read and prevents your audience from getting lost in long sentences or complex ideas.
• 5 text-heavy slides: Avoid presenting more than five consecutive slides that are predominantly text-based. Break up the monotony with visuals, graphs, or interactive elements to maintain audience engagement.

Can you break the 5/5/5 Rule? Of course! It’s a guideline, not a law.

There may be times when you need to exceed these limits, such as when presenting complex data or detailed information. However, always strive for clarity and conciseness. If you must include a lot of text, consider using bullet points, breaking up the information into multiple slides, or providing handouts for your audience to reference later.

7. Test your presentation slides on different devices

Your meticulously crafted presentation might look flawless on your laptop screen, but that doesn’t guarantee it will translate well to other viewing environments like on a projector or smartphone.

Testing your slides on various devices is crucial because screen sizes, resolutions, and even operating systems can drastically alter how your presentation appears.

Here’s a quick checklist you can use:

• Your laptop/desktop
• Projector (if using)
• Smartphone (iOS and Android)
• Tablet (iPad or Android)
• Check in both standard and presentation modes.
• Zoom in and out to simulate different viewing distances.
• Test in different web browsers if you’re using online presentation software .
• Get feedback from others viewing your presentation on their devices.

Testing your research presentation on different devices is easy with Piktochart, thanks to its handy share URL feature. With just a few clicks, you can generate a unique link to your presentation and easily share it with colleagues, friends, or anyone else you’d like to get feedback from.

Here’s how it works:

• Create your presentation in Piktochart.
• Click the “Share” button.
• Select “Public on the Web” and click “Copy Link”
• Send the URL to your reviewers.

They can then access your presentation on their own devices and give valuable feedback on how it looks and functions across different screen sizes and platforms. It’s a simple, efficient way to ensure your presentation is polished and accessible to all audiences.

Make impactful research presentations slides with Piktochart

We’ve covered a lot of ground on how to turn your research into a presentation that’ll grab your audience’s attention and leave a lasting impact.

The takeaway here is it’s not just about the facts and figures—it’s about telling a story, being mindful of your fonts, smooth transitions, and keeping things concise. Testing your slides on different devices is a pro move too.

Don’t let your research findings go unnoticed—use Piktochart’s presentation maker to create impactful and thoughtful research presentations. Get your Piktochart free plan if you haven’t yet!

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How to Write a Report Properly and Effectively

Written by: Chloe West

If you’re looking for the best way to document information or share your findings in a professional and well thought out manner, a report might be the best way to go. But if you don’t know how to write a report, where should you start?

Report writing is different from many other types of writing, which is why it’s a good idea to do your due diligence before you get started.

What do you need to include in your report? How should you flesh out each section?

There are different report formats based on your specific needs, but the structure tends to remain similar for each.

Let’s go over our steps for how to write a report properly so you can effectively communicate your findings.

Here’s a short selection of 8 easy-to-edit report templates you can edit, share and download with Visme. View more templates below:

1 Determine Your Objective

First and foremost, why are you writing this report? What is the point or goal? Is this an academic report or is it business-related? Perhaps you need to put together an annual report , sales report or financial report.

Also consider who your audience is. Your report might be internal for company use only, or it might be external to present to investors, customers and more.

Is this a periodic report that you’re going to have to revisit every month, quarter or year? Is it for people above you in the company or is it for your department?

Understanding your objective is important to know what your content will contain and where you’ll need to go to pull your information.

2 Put Together an Outline

Never start writing anything without putting together an outline first. This will help you to structure your report, understand what resources you need in order to find all of your results and materials and more.

This outline doesn’t need to be too in depth, but it does give you a starting point for your full report. You can then refer back to this outline throughout your report writing process .

Start with the purpose or objective of your report, then list out your main points and a few bullets underneath that you want to make sure you cover in the contents of your report.

Your outline might look something like this:

3 Gather Your Research

Start searching around your topic and gather the research you need to put together your report. This might be online sources, journals, experiments or just analytics and numbers from your company CRM or sales software .

Add all of the research to your outline so that you know which numbers and information pertains to each of your main points.

Once you’ve finished gathering everything you need to complete your report, you can get started writing.

You might need to go back and find more information and do more research throughout, and that’s okay. But once you feel like you have a grasp of the material you need to cover, you can move onto the next step and get started with a report generator .

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4 How to Write a Report Cover Page

Now we’re ready to get started on your report cover page! When you’re first working on your cover page, it’s a good idea to start with a template .

This helps you to spice up your report design and make it more than a black and white word document. It can also help you design your title page in an aesthetically pleasing way so it stands out to your audience.

Check out this Visme report template cover page below.

Customize this report template and make it your own! Edit and Download

When determining how to write a report cover page, there are up to five things you will want to include, the most important of which is naturally your report’s title.

Others include who the report is for, who the report was prepared by (you!), the date or your department within your company.

Having this information right on the report cover page is the best way to let your reader know at a glance exactly what is inside of the report and who it’s for.

5 How to Write a Report Table of Contents

The next part of your report will be your table of contents. While you might not know exactly how your report will be laid out yet, your outline will help you get started here.

As you write your report – or even when you finish writing it – you can come back and update the table of contents to match your headings and subheadings.

Because you want to make it easy to navigate, ensure that all of your page titles and subheadings correlate exactly with what you place in your table of contents.

Take a look at the table of contents in the below report template.

See how they have obvious dividers so it’s easy to determine which section begins on which page? You want to make sure you emulate something similar.

There are many different ways to do this.

For one, you can right align your table of contents so the titles are directly next to the page numbers, like in the example below that was designed right in Visme.

Or you can have a dotted line or other visual flow element that guides the reader’s eye across the table straight to the page number.

Just make sure there’s no confusion in locating the correct page number for each section.

6 How to Write a Report Introduction

The first section you start writing in your report is always a summary or introduction . This should stretch across just one or two pages to give your reader a brief glimpse into what your results or findings are.

Talk about the methodology used to gather the material you cover within your report, whether it was research, an experiment, gathering analytics, looking through CRM data , calculating revenue and more.

You also want to include visuals to help tell your story. This could be anything from photography to icons or graphics. You might even include shapes to help with your design.

Here’s an example of a proposal report introduction with a nice page design and black and white photo to offset the text.

7 How to Write a Report Body

Now we’re getting into the meat of your report. You’ve already put together your outline, gathered your research and created your cover page, table of contents and introduction.

This means you should know exactly what the main part of your report is going to contain, making it easier for you to dive into the body.

While reports can vary greatly in length, with shorter reports containing 7-15 pages and longer reports ranging anywhere from 30-50 pages or more, the length tends to depend on your topic. Shorter reports focus on one single topic with longer reports covering multiple.

Take these steps to properly write an effective report body or get assignment writing help .

Split the body into sections.

Although you’ll have each of your main headers in your table of contents – i.e., your introduction, body and conclusion – you’ll also want to include your subheadings.

And you’ll want to divide your report body into various sections based on what it covers.

If you’re creating an annual report, you might divide this up by different months. If you’re creating a financial report, perhaps you’ll divide it up based on various stats and numbers.

There are many different ways to divide your report body into sections, but just like we’ve broken this article up into different subheadings, it’s important to do so. This helps make it easier for your reader to digest each of the different sections.

Take a look at how this report template has broken up the body into bite-sized chunks.

Dive into your results and findings.

This is where you’ll really get into all of the research you gathered and talk about your topic. Over the course of the subheadings you’ve previously laid out, flesh each one out with the results you’ve discovered.

Reports tend to be more formal in nature, so keep that in mind as you write. Veer away from a more conversational tone, avoid the use of contractions and properly cite all of your sources and results.

Make sure you cover every aspect of your report’s topics, including the most relevant statistics, up-to-date research and more.

Use data visualizations and graphic organizers.

Don’t fill your report to the brim with just text. Including images, icons, graphics, charts and graphic organizers is a great way to further visualize your content and make your point.

If you’re creating a financial report or sales report, data visualizations are key to showcasing your numbers and statistics in an easily digestible way.

Here’s an example of one of our templates that includes charts and graphs within the report pages to make it even easier to understand.

Learning how to tell a story with data is essential to creating a good report. But you don’t want to stop at just data visualization tools within your report.

Incorporating photos and graphics into your report design is another great way to represent your text and engage your reader. Reports get a bad rap for being boring walls of text, but we encourage you to think outside the box.

Use stock photography and vector icons to help convey your point.

Take a look at the template page below and how it creatively brings in various types of visuals to add more to the page.

Test out each of Visme’s data visualization tools, stock photo library, vector icon selection and more to help your report stand out from the crowd.

Cover the materials used.

Make sure you include which materials were used to find your results and each of your sources. Sometimes this section will be short and sweet, by simply mentioning your CRM software or other tools that you used to pull numbers. Others will be longer.

Whether you used your company’s data or determined your results using an experiment or a third-party source, be sure to include each and every resource used within your report.

Take advantage of Visme's Dynamic Fields to ensure your personal and company data is accurate and consistent throughout your reports. 

Summarize each section.

Not every section in your report body will be long enough to need a summary, but if you have a section that includes a lot of information or stretches across a couple of pages, it’s a good idea to summarize it at the end.

This will help your reader make sure they retained all of the information and allow them to skim through your report at a later date by reading your section summaries.

8 How to Write a Report Conclusion

You’re almost done! Now it’s time to write your conclusion and finalize your report.

First, start by summarizing your points. Yes, you wrote small summaries for each section in the body, but now you’re going to give an overall summary of your report’s contents.

Refer to your findings and discuss what they mean. While your body was more for demonstrating your results, you can use the conclusion to talk about their context in the real world, or what they mean for your business.

Then you’ll want to talk about next steps. If your results weren’t as positive as you were hoping, write about what the plan is to make sure they improve for the next time around. Lay out your goals and strategies for using these findings.

And make sure you’re not introducing any new information. While you may be talking about the information in a different way, you should still be exclusively referring to data and content that is already found in your report.

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9 Include Your Sources

You covered your materials and resources used in a section of your report body, but the end of each report should include an entire bibliography that lists each one of your sources in alphabetical order so the reader can easily access more information.

You can also include acknowledgements, giving thanks to particular organizations or people that helped you put together your report contents.

And depending on the purpose of your report, you might also want to include a glossary at the end to help define industry terms for external readers who might not fully understand.

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A Guide to Creating a Visual Annual Report Presentation

August 25, 2024 / Blog

Annual reports communicate a company’s financial health, achievements, and plans to stakeholders. However, traditional text-heavy reports can be challenging to digest. Transforming your annual report into a visual presentation can enhance engagement and clarity, making it easier for stakeholders to understand and retain key information. Here’s a comprehensive guide to creating a compelling visual annual report.

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Why a visual annual report.

A visual annual report leverages the power of visuals to present data and insights. 

Visuals such as charts, graphs, and infographics simplify complex information, making it more understandable and memorable. Moreover, this approach captures stakeholders’ attention and conveys the message more effectively.

Planning Your Visual Annual Report

Effective planning is essential to create a successful visual annual report.

Define the key messages you want to convey. Identify the most important data points and achievements from the year. Decide on the structure of your presentation, ensuring it follows a logical flow from past performance to goals.

Choosing the Right Visuals

Selecting the appropriate visuals is critical in making your annual report engaging. Different types of visuals serve different purposes:

• Charts and Graphs — Ideal for presenting financial data and performance metrics. Bar charts, line graphs, and pie charts can effectively illustrate trends and comparisons.
• Infographics — Useful for summarizing complex information and processes. Infographics can combine text, images, and data to tell a cohesive story.
• Images and Icons — Enhance the visual appeal and break up text-heavy slides. Use high-quality images and icons that align with your brand’s visual identity.

Designing Your Visual Annual Report

Here are some tips for designing your presentation:

Maintain Consistency

Consistency in design elements such as fonts, colors, and layouts creates a professional and cohesive look. Use your company’s branding guidelines to maintain a consistent visual identity throughout the presentation.

Simplify Your Slides

Keep slides clean and uncluttered. Use bullet points to highlight key information and avoid long paragraphs. Limit each slide to one main idea to ensure clarity and focus.

Use Data Visualization

Effective data visualization can make your report more impactful. Use charts and graphs to present financial data, market trends, and performance metrics. Ensure that your visuals are clear, accurate, and easy to interpret.

Incorporate Infographics

Infographics can transform complex information into visually engaging content. Use them to summarize key achievements, illustrate processes, and highlight important data points. Infographics make your presentation more dynamic and easier to understand.

Highlight Key Achievements

Dedicate slides to highlight major achievements and milestones. Use visuals to showcase significant projects, awards, and successes. Highlighting these achievements reinforces your company’s strengths and progress.

Include a Forward-Looking Section

End your presentation with a forward-looking section that outlines your company’s goals and strategies for the upcoming year. Use visuals to illustrate your strategic plan, growth opportunities, and future initiatives. This section helps stakeholders understand your vision and commitment to future success.

Engaging Your Audience

Engaging your audience is crucial for the success of your visual annual report presentation. Here are some strategies to keep stakeholders engaged:

Tell a Story

Narrative storytelling can make your presentation more compelling. Frame your data and insights within a cohesive story that highlights your company’s journey over the past year. A well-told story can resonate with stakeholders and make your message more memorable.

Use Multimedia

Incorporate multimedia elements such as videos and animations to enhance engagement. Videos can bring your report to life by showcasing testimonials, project highlights, and executive messages. Animations can add a dynamic element to your slides, making them more interesting.

Encourage Interaction

Encourage stakeholder interaction by incorporating Q&A sessions, polls, and discussions. Engaging stakeholders in the presentation process fosters a sense of involvement and allows for real-time feedback and insights.

Creating a visual annual report can transform how you present your company’s performance and plans to stakeholders. Incorporating these strategies into your annual report presentation will ensure your stakeholders are well-informed and aligned with your company’s vision.

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