good speech research

The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

• Gentle eye contact
• Kind facial expression
• Warm tone of voice
• Expressive hand and body gestures
• Relaxed disposition
• Slow speech rate
• The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

Boost your speech skills

Enhance your public speaking with personalized coaching tailored to your needs

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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How to Do Research for a Speech

Last Updated: August 28, 2022 References

This article was co-authored by Emily Listmann, MA . Emily Listmann is a private tutor in San Carlos, California. She has worked as a Social Studies Teacher, Curriculum Coordinator, and an SAT Prep Teacher. She received her MA in Education from the Stanford Graduate School of Education in 2014. This article has been viewed 35,998 times.

Whether you've been tapped to give a speech at the annual sales convention, or asked to prepare a write a speech for a research paper, you'll need to research your speech to make sure it's as solid as possible. You’ll not only want to be sure that the points you make are backed up by solid evidence, you’ll also want to be sure that your research is presented to listeners in a way that’s easily digestible. We'll help you research your speech topic and draw from a variety of sources so you can write a speech that will leave your audience wanting to hear more.

Preparing to Do Research

• For instance, if you’ve been assigned a broad topic, like “contemporary politics,” be sure you narrow it down to address a particular trend that most interests you or that you think is most relevant, such as “Immigration in 21st-Century U.S. Politics.”
• If you know enough about your subject, do a rough outline in advance, so that you can identify each specific point or subtopic that you’d like to address and investigate. Your research may reshape your outline a bit, but it will give you a strong idea about where to start looking. [2] X Research source
• Select a point of view and form a thesis before you start your research. This way you have a steady base to start looking for arguments that align with your point of view.

• If you’re doing an informative presentation about the hospitality industry, you’ll want to focus on gathering related statistical data. If you’re trying to make an emotional appeal for the audience to support your cancer research charity, you may want to look for personal stories of survivors whose lives were saved by new treatments.
• If you’re making a particular argument, you should look specifically for information that supports your angle rather than general data about a topic.

• Besides knowing their level of knowledge on your topic, it also helps to know if they have something in common, like they are all high school students or all biologists. This can help determine the type of research that will be most effective for your speech.
• If your audience members all share a particular interest or work in the same field, consider looking for examples and evidence that would speak especially to them. If they’re high school kids, tie in a pop-culture reference they would know; if they’re biologists, see if you can use biological examples to prove your point.

• For instance, if you’re giving a speech on plastic recycling, you might think that an audience would ask questions like, “How much plastic is recycled each year?” or “How much energy does it take to recycle a plastic bottle versus creating a new one?” If you don’t know the answer to these questions, be sure to look them up during your research.

• For example, if you’re giving a speech on online dating apps, you could look into the history of personal ads and other dating services or frame your topic in terms of the entire app industry.

Conducting Good Research

• Keep all your research in one place, like a notepad or a word document.
• Create a labeling system for your research. If you made an outline in advance, you can simply enter information in under the relevant bullet points. Otherwise, make sure that you devise headings to categorize your notes. You can do this at the end by going back and highlighting everything that speaks to a specific point in a particular color. [7] X Research source
• Be sure to record the bibliographic information for all your sources. You want to make sure you know where you got each bit of evidence, who wrote it, and when it was published so that you can confirm and acknowledge it in your speech.

• In each case, you’ll want to evaluate the credibility of the source by considering the credentials of the author(s) and their potential biases. If an author has no professional expertise or first-hand knowledge of the topic, they aren’t the most authoritative source for your research. If the author has a known political or personal agenda, it’s important to acknowledge that the information they present may reflect that bias.
• Keep in mind that, in order to be persuasive, you will need to cite your sources within your speech, either by including them in a handout or digital presentation slides or by saying them aloud. Either way, you want to be sure that your sources are adding to credibility, not detracting from it. [9] X Research source
• To evaluate the credibility of an online source, consider its accountability. That is, determine who’s responsible for the content and whose interests the content is designed to serve. If the content is reliable, there will generally be plenty of information available about the organization and the author(s) behind it so that you can assess their credentials and potential biases.
• In general, government sites (identified by .gov and .mil) and educational sites (.edu) are more credible than others because their content is regulated and formally restricted.
• Use only the official websites of those organizations directly related to your topic whenever possible. For example, if you’re giving a talk on emissions regulations, do research at the Environmental Protection Agency’s official website.
• Using a custom search engine like Google Scholar can help eliminate obviously sketchy sources from your search results.

• Interview or speak with an expert in the subject if you can. That way you quote them in your speech and be more impactful.

Finding Strong Sources to Support Your Arguments

• Most of your speech should be your words and ideas, so use quotes sparingly.
• Be sure to mention the source and set up the context from which a quote is drawn as you present it. If it’s from a top scientist, you’ll want to note that your quote is from the most recent journal article published by a Nobel-winning biochemist.
• For instance, if you’re presenting on gender and children’s mental health, you could give the statistics that show how surprisingly prevalent anxiety and depression are (affecting one in eight children) and then how even more surprisingly common they are for girls (affecting one in three).
• It also helps if you find a way to connect your stats to concrete ideas. For example, if you’re talking about the distance between the Earth and the Moon, make the 252,088 miles more tangible by explaining that the distance is equal to 32 times the diameter of the Earth, or help people visualize the distance by using a basketball and a tennis ball that are 23 feet and 7 inches apart from one another.
• Don’t overload your audience with numbers; you want them to walk away with a few memorable stats rather than a jumble of numbers.

• If you’re giving a speech about a battle during WWII, give your audience photos that illustrate your descriptions. If you’re presenting on global warming, offer a graph that shows world climate changes since they’ve been recorded.

• Also be sure that you’re including a variety of types of evidence.

Expert Q&A

• If the source for any information or data that comes up in your research cannot be verified, it’s best to leave it out of your speech. Thanks Helpful 1 Not Helpful 0
• Make sure your sources are current. Giving a speech about accident rates using 10-year-old data will make you look foolish. Thanks Helpful 0 Not Helpful 0
• Always acknowledge your sources for research. If you do not, it constitutes plagiarism. [15] X Research source Thanks Helpful 0 Not Helpful 0

You Might Also Like

• ↑ http://writingcenter.unc.edu/handouts/speeches/
• ↑ http://www.write-out-loud.com/howtoresearch.html
• ↑ http://sixminutes.dlugan.com/toastmasters-speech-7-research-your-topic/
• ↑ https://www.boundless.com/communications/textbooks/boundless-communications-textbook/preparing-the-speech-a-process-outline-3/steps-of-preparing-a-speech-26/topic-research-gathering-materials-and-evidence-120-10680/
• ↑ http://2012books.lardbucket.org/books/a-primer-on-communication-studies/s09-02-researching-and-supporting-you.html
• ↑ http://2012books.lardbucket.org/books/a-primer-on-communication-studies/s09-preparing-a-speech.html#jones_1.0-ch09_s02_s02_s05_t01

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10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

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2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

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About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

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• Games, topic printables & more
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How to write a good speech in 7 steps

By:  Susan Dugdale  

- an easily followed format for writing a great speech

Did you know writing a speech doesn't have be an anxious, nail biting experience?

Unsure? Don't be.

You may have lived with the idea you were never good with words for a long time. Or perhaps giving speeches at school brought you out in cold sweats.

However learning how to write a speech is relatively straight forward when you learn to write out loud.

And that's the journey I am offering to take you on: step by step.

To learn quickly, go slow

Take all the time you need. This speech format has 7 steps, each building on the next.

Walk, rather than run, your way through all of them. Don't be tempted to rush. Familiarize yourself with the ideas. Try them out.

I know there are well-advertised short cuts and promises of 'write a speech in 5 minutes'. However in reality they only truly work for somebody who already has the basic foundations of speech writing in place.

The foundation of good speech writing 

These steps are the backbone of sound speech preparation. Learn and follow them well at the outset and yes, given more experience and practice you could probably flick something together quickly. Like any skill, the more it's used, the easier it gets.

In the meantime...

Step 1: Begin with a speech overview or outline

Are you in a hurry? Without time to read a whole page? Grab ... The Quick How to Write a Speech Checklist And come back to get the details later.

• WHO you are writing your speech for (your target audience)
• WHY you are preparing this speech. What's the main purpose of your speech? Is it to inform or tell your audience about something? To teach them a new skill or demonstrate something? To persuade or to entertain? (See 4 types of speeches: informative, demonstrative, persuasive and special occasion or entertaining for more.) What do you want them to think, feel or do as a result of listening the speech?
• WHAT your speech is going to be about (its topic) - You'll want to have thought through your main points and have ranked them in order of importance. And have sorted the supporting research you need to make those points effectively.
• HOW much time you have for your speech eg. 3 minutes, 5 minutes... The amount of time you've been allocated dictates how much content you need. If you're unsure check this page: how many words per minute in a speech: a quick reference guide . You'll find estimates of the number of words required for 1 - 10 minute speeches by slow, medium and fast talkers.

Use an outline

The best way to make sure you deliver a perfect speech is to start by carefully completing a speech outline covering the essentials: WHO, WHY, WHAT and HOW.

Beginning to write without thinking your speech through is a bit like heading off on a journey not knowing why you're traveling or where you're going to end up. You can find yourself lost in a deep, dark, murky muddle of ideas very quickly!

Pulling together a speech overview or outline is a much safer option. It's the map you'll follow to get where you want to go.

Get a blank speech outline template to complete

Click the link to find out a whole lot more about preparing a speech outline . ☺ You'll also find a free printable blank speech outline template.  I recommend using it!

Understanding speech construction

Before you begin to write, using your completed outline as a guide, let's briefly look at what you're aiming to prepare.

• an opening or introduction
• the body where the bulk of the information is given
• and an ending (or summary).

Imagine your speech as a sandwich

If you think of a speech as a sandwich you'll get the idea.

The opening and ending are the slices of bread holding the filling (the major points or the body of your speech) together.

You can build yourself a simple sandwich with one filling (one big idea) or you could go gourmet and add up to three or, even five. The choice is yours.

But whatever you choose to serve, as a good cook, you need to consider who is going to eat it! And that's your audience.

So let's find out who they are before we do anything else. 

Step 2: Know who you are talking to

Understanding your audience.

Did you know a  good speech is never written from the speaker's point of view?  ( If you need to know more about why check out this page on  building rapport .)

Begin with the most important idea/point on your outline.

Consider HOW you can explain (show, tell) that to your audience in the most effective way for them to easily understand it.   

Writing from the audience's point of view

To help you write from an audience point of view, it's a good idea to identify either a real person or the type of person who is most likely to be listening to you.

Make sure you select someone who represents the "majority" of the people who will be in your audience. That is they are neither struggling to comprehend you at the bottom of your scale or light-years ahead at the top.

Now imagine they are sitting next to you eagerly waiting to hear what you're going to say. Give them a name, for example, Joe, to help make them real.

Ask yourself

• How do I need to tailor my information to meet Joe's needs? For example, do you tell personal stories to illustrate your main points? Absolutely! Yes. This is a very powerful technique. (Click storytelling in speeches to find out more.)
• What type or level of language is right for Joe as well as my topic? For example if I use jargon (activity, industry or profession specific vocabulary) will it be understood?

Step 3: Writing as you speak

Writing oral language.

Write down what you want to say about your first main point as if you were talking directly to Joe.

If it helps, say it all out loud before you write it down and/or record it.

Use the information below as a guide

(Click to download The Characteristics of Spoken Language  as a pdf.) 

You do not have to write absolutely everything you're going to say down * but you do need to write down, or outline, the sequence of ideas to ensure they are logical and easily followed.

Remember too, to explain or illustrate your point with examples from your research. 

( * Tip: If this is your first speech the safety net of having everything written down could be just what you need. It's easier to recover from a patch of jitters when you have a word by word manuscript than if you have either none, or a bare outline. Your call!)

Step 4: Checking tone and language

The focus of this step is re-working what you've done in Step 2 and 3.

You identified who you were talking to (Step 2) and in Step 3, wrote up your first main point.  Is it right? Have you made yourself clear?  Check it.

How well you complete this step depends on how well you understand the needs of the people who are going to listen to your speech.

Please do not assume because you know what you're talking about the person (Joe) you've chosen to represent your audience will too. Joe is not a mind-reader!

How to check what you've prepared

• Check the "tone" of your language . Is it right for the occasion, subject matter and your audience?
• Check the length of your sentences. You need short sentences. If they're too long or complicated you risk losing your listeners.

Check for jargon too. These are industry, activity or group exclusive words.

For instance take the phrase: authentic learning . This comes from teaching and refers to connecting lessons to the daily life of students. Authentic learning is learning that is relevant and meaningful for students. If you're not a teacher you may not understand the phrase.

The use of any vocabulary requiring insider knowledge needs to be thought through from the audience perspective. Jargon can close people out.

• Read what you've written out loud. If it flows naturally, in a logical manner, continue the process with your next main idea. If it doesn't, rework.

We use whole sentences and part ones, and we mix them up with asides or appeals e.g. "Did you get that? Of course you did. Right...Let's move it along. I was saying ..."

Click for more about the differences between spoken and written language .

And now repeat the process

Repeat this process for the remainder of your main ideas.

Because you've done the first one carefully, the rest should follow fairly easily.

Step 5: Use transitions

Providing links or transitions between main ideas.

Between each of your main ideas you need to provide a bridge or pathway for your audience. The clearer the pathway or bridge, the easier it is for them to make the transition from one idea to the next.

If your speech contains more than three main ideas and each is building on the last, then consider using a "catch-up" or summary as part of your transitions.

Is your speech being evaluated? Find out exactly what aspects you're being assessed on using this standard speech evaluation form

Link/transition examples

A link can be as simple as:

"We've explored one scenario for the ending of Block Buster 111, but let's consider another. This time..."

What follows this transition is the introduction of Main Idea Two.

Here's a summarizing link/transition example:

"We've ended Blockbuster 111 four ways so far. In the first, everybody died. In the second, everybody died BUT their ghosts remained to haunt the area. In the third, one villain died. His partner reformed and after a fight-out with the hero, they both strode off into the sunset, friends forever. In the fourth, the hero dies in a major battle but is reborn sometime in the future.

And now what about one more? What if nobody died? The fifth possibility..."

Go back through your main ideas checking the links. Remember Joe as you go. Try each transition or link out loud and really listen to yourself. Is it obvious? Easily followed?

Keep them if they are clear and concise.

For more about transitions (with examples) see Andrew Dlugan's excellent article, Speech Transitions: Magical words and Phrases .

Step 6: The end of your speech

The ideal ending is highly memorable . You want it to live on in the minds of your listeners long after your speech is finished. Often it combines a call to action with a summary of major points.

Example speech endings

Example 1: The desired outcome of a speech persuading people to vote for you in an upcoming election is that they get out there on voting day and do so. You can help that outcome along by calling them to register their support by signing a prepared pledge statement as they leave.

"We're agreed we want change. You can help us give it to you by signing this pledge statement as you leave. Be part of the change you want to see!

Example 2: The desired outcome is increased sales figures. The call to action is made urgent with the introduction of time specific incentives.

"You have three weeks from the time you leave this hall to make that dream family holiday in New Zealand yours. Can you do it? Will you do it? The kids will love it. Your wife will love it. Do it now!"

How to figure out the right call to action

A clue for working out what the most appropriate call to action might be, is to go back to your original purpose for giving the speech.

• Was it to motivate or inspire?
• Was it to persuade to a particular point of view?
• Was it to share specialist information?
• Was it to celebrate a person, a place, time or event?

Ask yourself what you want people to do as a result of having listened to your speech.

For more about ending speeches

Visit this page for more about how to end a speech effectively . You'll find two additional types of speech endings with examples.

Write and test

Write your ending and test it out loud. Try it out on a friend, or two. Is it good? Does it work?

Step 7: The introduction

Once you've got the filling (main ideas) the linking and the ending in place, it's time to focus on the introduction.

The introduction comes last as it's the most important part of your speech. This is the bit that either has people sitting up alert or slumped and waiting for you to end. It's the tone setter!

What makes a great speech opening?

Ideally you want an opening that makes listening to you the only thing the 'Joes' in the audience want to do.

You want them to forget they're hungry or that their chair is hard or that their bills need paying.

The way to do that is to capture their interest straight away. You do this with a "hook".

Hooks to catch your audience's attention

Hooks come in as many forms as there are speeches and audiences. Your task is work out what specific hook is needed to catch your audience.

Go back to the purpose. Why are you giving this speech?

Once you have your answer, consider your call to action. What do you want the audience to do, and, or take away, as a result of listening to you?

Next think about the imaginary or real person you wrote for when you were focusing on your main ideas.

Choosing the best hook

• Is it humor?
• Would shock tactics work?
• Is it a rhetorical question?
• Is it formality or informality?
• Is it an outline or overview of what you're going to cover, including the call to action?
• Or is it a mix of all these elements?

A hook example

Here's an example from a fictional political speech. The speaker is lobbying for votes. His audience are predominately workers whose future's are not secure.

"How's your imagination this morning? Good? (Pause for response from audience) Great, I'm glad. Because we're going to put it to work starting right now.

I want you to see your future. What does it look like? Are you happy? Is everything as you want it to be? No? Let's change that. We could do it. And we could do it today.

At the end of this speech you're going to be given the opportunity to change your world, for a better one ...

No, I'm not a magician. Or a simpleton with big ideas and precious little commonsense. I'm an ordinary man, just like you. And I have a plan to share!"

And then our speaker is off into his main points supported by examples. The end, which he has already foreshadowed in his opening, is the call to vote for him.

Prepare several hooks

Experiment with several openings until you've found the one that serves your audience, your subject matter and your purpose best.

For many more examples of speech openings go to: how to write a speech introduction . You'll find 12 of the very best ways to start a speech.

That completes the initial seven steps towards writing your speech. If you've followed them all the way through, congratulations, you now have the text of your speech!

Although you might have the words, you're still a couple of steps away from being ready to deliver them. Both of them are essential if you want the very best outcome possible. They are below. Please take them.

Step 8: Checking content and timing

This step pulls everything together.

Check once, check twice, check three times & then once more!

Go through your speech really carefully.

On the first read through check you've got your main points in their correct order with supporting material, plus an effective introduction and ending.

On the second read through check the linking passages or transitions making sure they are clear and easily followed.

On the third reading check your sentence structure, language use and tone.

Double, triple check the timing

Now go though once more.

This time read it aloud slowly and time yourself.

If it's too long for the time allowance you've been given make the necessary cuts.

Start by looking at your examples rather than the main ideas themselves. If you've used several examples to illustrate one principal idea, cut the least important out.

Also look to see if you've repeated yourself unnecessarily or, gone off track. If it's not relevant, cut it.

Repeat the process, condensing until your speech fits the required length, preferably coming in just under your time limit.

You can also find out how approximately long it will take you to say the words you have by using this very handy words to minutes converter . It's an excellent tool, one I frequently use. While it can't give you a precise time, it does provide a reasonable estimate.

Step 9: Rehearsing your speech

And NOW you are finished with writing the speech, and are ready for REHEARSAL .

Please don't be tempted to skip this step. It is not an extra thrown in for good measure. It's essential.

The "not-so-secret" secret of successful speeches combines good writing with practice, practice and then, practicing some more.

Go to how to practice public speaking and you'll find rehearsal techniques and suggestions to boost your speech delivery from ordinary to extraordinary.

The Quick How to Write a Speech Checklist

Before you begin writing you need:.

• Your speech OUTLINE with your main ideas ranked in the order you're going to present them. (If you haven't done one complete this 4 step sample speech outline . It will make the writing process much easier.)
• Your RESEARCH
• You also need to know WHO you're speaking to, the PURPOSE of the speech and HOW long you're speaking for

The basic format

• the body where you present your main ideas

Split your time allowance so that you spend approximately 70% on the body and 15% each on the introduction and ending.

How to write the speech

• Write your main ideas out incorporating your examples and research
• Link them together making sure each flows in a smooth, logical progression
• Write your ending, summarizing your main ideas briefly and end with a call for action
• Write your introduction considering the 'hook' you're going to use to get your audience listening
• An often quoted saying to explain the process is: Tell them what you're going to tell them (Introduction) Tell them (Body of your speech - the main ideas plus examples) Tell them what you told them (The ending)

TEST before presenting. Read aloud several times to check the flow of material, the suitability of language and the timing.

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What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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Chapter 7 Researching Your Speech

Libraries and librarians are our friends.

If you hear the word “research” and get a little queasy inside, you’re hardly alone. Many people dread the idea of having to research something, whether for a speech or a paper. However, there are amazing people who are like wizards of information called librarians, and they live in a mystical place of knowledge called the library. OK, so maybe they’re not wizards and libraries aren’t mystical, but librarians and libraries are definitely a good speaker’s best friend. Whether you are dealing with a librarian at a public library or an academic library, librarians have many tricks and shortcuts up their sleeves to make hunting for information easier and faster. George, M. W. (2008). The elements of library research: What every student needs to know . Princeton, NJ: Princeton University Press. You may find it odd that we decided to start a chapter on research discussing librarians, but we strongly believe that interacting with librarians and using libraries effectively is the first step to good research.

• Debra Rollins, Louisiana State University-Alexandria
• William Badke, Trinity Western University
• Ingrid Hendrix, University of New Mexico
• Ward Price, Ivy Tech Community College, Northeast
• Tracy L. Stout, Missouri State University
• Sandra J. Ley, Pima Community College
• Annie Smith, Utah Valley University Library
• Sharlee Jeser-Skaggs, Richland College Library
• Leslie N. Todd, University of the Incarnate Word
• Susan G Ryberg, Mount Olive College
• Kathleen A. Hana, Indiana University-Purdue University Indianapolis University Library
• Red Wassenich, Austin Community College
• Elizabeth Kettell, University of Rochester Medical Center
• Your librarian is just as knowledgeable about information resources and the research process as your professor is about his or her discipline. Collaborate with your librarian so that you can benefit from his or her knowledge.
• Try to learn from the librarian so that you can increase your research skills. You’ll need these skills as you advance in your academic coursework, and you’ll rely on these skills when you’re in the workplace.
• When we are in our offices, we aren’t on reference desk duty. Whether an office door is open or closed, please knock first and wait to be invited in. With that said, if we are at the reference desk, we are there to help you. Please ask! You aren’t interrupting. Helping students does not bother us. It is our job and profession, and we like doing it.
• I’m here to teach you, not go to bat for you. Please don’t expect me to write a note to your instructor because the materials (reference, reserve, or whatever) weren’t available.
• Please, please, please don’t interrupt me when I am working with another student. This happens regularly and we work on a first-come, first-serve basis. Wait your turn.
• If we help you find sources, please take a look at them, so we will be more likely to want to help you in the future.
• Research is a process, not an event. If you haven’t allocated enough time for your project, the librarian can’t bail you out at the very last minute
• Don’t expect the librarian to do the work that you should be doing. It is your project and your grade. The librarian can lead you to the resources, but you have to select the best sources for your particular project. This takes time and effort on your part.
• Reference librarians are professional searchers who went to graduate school to learn how to do research. Reference librarians are here to help no matter how stupid a student thinks her or his question is.
• Good research takes time and, while there are shortcuts, students should still expect to spend some time with a librarian and to trawl through the sources they find.
• Students should also know that we ask questions like, “Where have you looked so far?” and “Have you had a library workshop before?” for a reason. It may sound like we’re deferring the question, but what we’re trying to do is gauge how much experience the student has with research and to avoid going over the same ground twice.
• Students should approach a librarian sooner rather than later. If a student isn’t finding what they need within fifteen minutes or so, they need to come find a librarian. Getting help early will save the student a lot of time and energy.
• If you don’t have a well-defined topic to research, or if you don’t know what information resources you’re hoping to find, come to the reference desk with a copy of your class assignment. The librarian will be glad to help you to select a topic that’s suitable for your assignment and to help you access the resources you need. Having at least a general topic in mind and knowing what the assignment entails (peer-reviewed only, three different types of sources, etc.) helps immensely.
• Most academic librarians are willing to schedule in-depth research consultations with students. If you feel you’ll need more time and attention than you might normally receive at the reference desk or if you’re shy about discussing your research interest in a public area, ask the librarian for an appointment.
• Students, if they know their topic, should be as specific as possible in what they ask for. Students who are struggling with identifying a narrow topic should seek help from either their professors or librarians. We can’t help you find sources if your topic isn’t really very clear.
• Students need to learn that many questions do not have ready-made or one-stop answers. Students need to understand that an interface with a reference librarian is a dialog and part of a recursive, repetitive process. They need to make time for this process and assume an active role in the exchange.
• Students should understand that information can come in a variety of formats. If a student asks for a “book about” something without providing any other details about the information needed, that student could come away empty handed. Instead, students should get in the habit of asking for “information about” something first.
• “Gee thanks!” every now and then will win every librarian’s heart!

7.1 What Is Research?

Learning objectives.

• Explain why research is fun and useful.
• Differentiate between primary and secondary research.

Say it with me: “Research is fun!” OK, now we know that some of you just looked at that sentence and totally disagree, but we’re here to tell you that research is fun. Now, this doesn’t mean that research is easy. In fact, research can be quite difficult and time consuming, but it’s most definitely fun. Let us explain why. First, when conducting research you get to ask questions and actually find answers. If you have ever wondered what the best strategies are when being interviewed for a job, research will tell you. If you’ve ever wondered what it takes to be a NASCAR driver, an astronaut, a marine biologist, or a university professor, once again, research is one of the easiest ways to find answers to questions you’re interested in knowing. Second, research can open a world you never knew existed. We often find ideas we had never considered and learn facts we never knew when we go through the research process. Lastly, research can lead you to new ideas and activities. Maybe you want to learn how to compose music, draw, learn a foreign language, or write a screenplay; research is always the best step toward learning anything.

For the purposes of this book, we define research The scholarly investigation into a topic in order to discover, revise, or report facts, theories, and applications. as scholarly investigation into a topic in order to discover, revise, or report facts, theories, and applications. Now you’ll notice that there are three distinct parts of research: discovering, revising, and reporting. The first type of research is when people conduct some kind of study and find something completely new. For example, in 1928 Alexander Fleming accidentally discovered the first antibiotic, penicillin. Before this discovery, there were no antibiotics and simple infections killed people regularly. In this case, Fleming conducted research and discovered something not known to scientists before that time.

The second type of research occurs when people revise existing facts, theories, and applications. The bulk of the work of modern scientists is not really in discovering new things, but rather trying to improve older discoveries. For example, to improve upon the work of Fleming’s first antibiotic, a group of Croatian researchers created azithromycin. Today azithromycin is licensed by Pfizer Inc. under the name Zithromax. In essence, the Croatian scientists built on the work of Fleming and ultimately revised our ability to treat infectious diseases. Today, azithromycin is one of the most prescribed antibiotics in the world.

The last part of research is called the reporting function of research. This is the phase when you accumulate information about a topic and report that information to others. For example, in the previous two paragraphs, we conducted research on the history of antibiotics and provided you with that information. We did not discover anything, nor did we revise anything; we are just reporting the research.

In addition to the three functions of research, there are also three end results that researchers strive toward: facts, theories, and applications. First, a fact A truth that is arrived at through the scientific process. is a truth that is arrived at through the scientific process. For example, in the world of psychology, it is a fact that the human brain influences human behavior. Centuries ago, people believed that human behavior was a result of various combinations of black and yellow biles running through our bodies. However, research failed to find support for this idea, whereas research increasingly found support for the connection between the brain and behavior. Facts are difficult to attain—it can take generations of research before a theory gains acceptance as a scientific fact.

Second, researchers conduct research to understand, contradict, or support theories. A theory A proposed explanation for a phenomenon that can be scientifically tested. is a proposed explanation for a phenomenon that can be tested scientifically. Scientists work with theories for a very long time, testing them under a variety of conditions attempting to replicate earlier findings or to identify conditions under which earlier findings do not hold true. For example, one theory that often surprises people is the universal theory of gravity. Many people believe that our understanding of gravity is set in stone, and much of physics relies on the assumption that gravity exists, but gravity is not a fact. The fact that the theory of gravity explains is that if I hold my keys out and let go, they will fall to the floor. Physicists are still debating how gravity actually functions and speculating about other explanations for why my keys will fall to the floor. So from a researcher’s perspective, very few things are scientific facts.

Lastly, researchers often look for new applications for something that already exists. For example, botulism was at one point a dreaded bacterium that plagued the US food supply and led to many deaths. In the 1980s, an ophthalmologist named Allan Scott started using a version of botulism to treat muscle spasms in a drug called onabotulinumtoxinA—better known by the brand name Botox. Williamson, B. (2011, July 12). The wonders and dangers of Botox. Australian Broadcasting Corporation, Adelaide . Retrieved July 14, 2011, from http://www.abc.net.au/local/stories/2011/07/11/3266766.htm Richard Clark, a plastic surgeon, reported in a 1989 article that the drug also had the side effect of decreasing wrinkles. Clark, R. P., & Berris, C. E. (1989, August). Botulinum toxin: A treatment for facial asymmetry caused by facial nerve paralysis. Plastic & Reconstructive Surgery, 84 (2), 353–355. From deadly bacteria to medical cure to one of the most commonly used cosmetic drugs in the world, the history of Botox has been a constant stream of new applications.

Primary Research

Research generally falls into one of two categories: primary and secondary. Primary research Research carried out to discover or revise facts, theories, and applications that is reported by the person(s) conducting the research. is carried out to discover or revise facts, theories, and applications and is reported by the person conducting the research. Primary research can be considered an active form of research because the researcher is actually conducting the research for the purpose of creating new knowledge. For the purposes of your speech, you may utilize two basic categories of primary research: surveys and interviews.

Surveys You Conduct

The first type of primary research you might conduct is a survey. A survey is a collection of facts, figures, or opinions gathered from participants used to indicate how everyone within a target group may respond. Maybe you’re going to be speaking before a board of education about its plans to build a new library, so you create a survey and distribute it to all your neighbors seeking their feedback on the project. During your speech, you could then discuss your survey and the results you found.

Depending on the amount of time you have and the funding available, there are a number of different ways you could survey people. The most expensive method of surveying is sending surveys through the postal system. Unfortunately, most people do not respond to surveys they receive through the mail, so the number of completed surveys you get back tends to be very low (often under 20 percent).

To make surveying cheaper, many people prefer to use the Internet or to approach people face-to-face and ask them to participate. Internet surveying can be very useful and cheap, but you’ll still have the same problem mail surveys do—getting people to fill out your survey. Face-to-face surveying, on the other hand, is time consuming but generally results in a higher number of completed surveys.

Ultimately, when determining whether you should conduct a survey, Wrench, Thomas-Maddox, Richmond, and McCroskey suggest that you ask yourself four basic questions. Wrench, J. S., Thomas-Maddox, C., Richmond, V. P., & McCroskey, J. C. (2008). Quantitative methods for communication researchers: A hands on approach . New York, NY: Oxford University Press. First, “Do you know what you want to ask?” Surveys, by their very nature, are concrete—once you’ve handed it to one person, you need to hand out the same form to every person to be able to compare results. If you’re not sure what questions need to be asked, then a survey is not appropriate. Second, “Do you really need to collect data?” Often you can find information in textbooks, scholarly articles, magazines, and other places. If the information already exists, then why are you duplicating the information? Third, “Do your participants know the information you want to find out, or if they do know, will they tell you?” One of the biggest mistakes novice survey researchers make is to ask questions that their participants can’t or won’t answer. Asking a young child for her or his parents’ gross income doesn’t make sense, but then neither does asking an adult how many times they’ve been to see a physician in the past ten years. The flip side to this question is, “Will your participants tell you?” If the information could be potentially damaging, people are more likely to either lie on a survey or leave the question blank.

The last question is, “Is your goal generalizable?” Generalizability Surveying a small sample with the intent of it representing a larger population. occurs when we attempt to survey a small number of people in the hopes of representing a much larger group of people. For example, maybe you want to find out how people in your community feel about a new swimming pool. The whole community may contain one thousand families, but it would be impractical to try to survey all those families, so you decide to survey two hundred families instead. The ultimate question for researchers is whether those two hundred families can be generalized to the one thousand families. The number may be large enough (as opposed to surveying, say, twenty families), but if the two hundred families you survey only represent the rich part of town, then your sample (the two hundred families) is not generalizable to the entire population (one thousand families).

Interviews You Conduct

The second type of primary research you might conduct is an interview. An interview is a conversation in which the interviewer asks a series of questions aimed at learning facts, figures, or opinions from one or more respondents. As with a survey, an interviewer generally has a list of prepared questions to ask; but unlike a survey, an interview allows for follow-up questions that can aid in understanding why a respondent gave a certain answer. Sometimes interviews are conducted on a one-on-one basis, but other times interviews are conducted with a larger group, which is commonly referred to as a focus group.

One-on-one interviews enable an interviewer to receive information about a given topic with little or no interference from others. Focus groups are good for eliciting information, but they are also good for seeing how groups of people interact and perceive topics. Often information that is elicited in a one-on-one interview is different from the information gained from a group of people interacting.

If you’re preparing for a speech on implementing project management skills for student organizations, you may want to interview a handful of student organization leaders for their input. You may also want to get a group of students who have led successful projects for their student organizations and see what they did right. You could also get a group of students who have had bad project outcomes and try to understand what went wrong. Ultimately, you could use all this information not only to help you understand the needs student organizations have concerning project management but also to provide support for the recommendations you make during your speech.

Secondary Research

Secondary research Research carried out to discover or revise facts, theories, and applications that is reported by someone not involved in conducting the actual research. is carried out to discover or revise facts, theories, and applications—similar to primary research—but it is reported by someone not involved in conducting the actual research. Most of what we consider “research” falls into the category of secondary research. If you’ve ever written a paper for one of your classes and had to cite sources, then you’ve conducted secondary research. Secondary research is when you report the results of someone else’s primary research. If you read an academic article about an experiment that a group of researchers conducted and then tell your audience about that study, you are delivering information secondhand to your audience. You as the speaker did not conduct the study, so you are reporting what someone else has written.

One place where secondary research can get people into trouble is when they attempt to use someone else’s secondary research. In a book titled Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication , Mark Weiner cites research conducted by the investment firm Veronis Suhler Stevenson Partners. Weiner, M. (2006). Unleashing the power of PR: A contrarian’s guide to marketing and communication . San Francisco, CA: Jossey-Bass and the International Association of Business Communicators. It might be tempting to leave out Weiner’s book and just cite the Veronis Suhler Stevenson Partners’ research instead. While this may be easier, it’s not exactly ethical. Mark Weiner spent time conducting research and locating primary research; when you steal one of his sources, it’s like you’re stealing part of the work he’s done. Your secondary research should still be your research. If you haven’t laid eyes on the original study (e.g., Veronis Suhler Stevenson Partners’ study), you shouldn’t give your audience the impression that you have. An exception to this rule is if you are citing a translation of something originally written in a foreign language—and in that case, you still need to mention that you’re using a translation and not the original.

Aside from the ethics of telling your audience where you got your information, you need to be aware that published sources sometimes make mistakes when citing information, so you could find yourself incorrectly providing information based on a mistake in Weiner’s book. Think of it like the old game of “Telephone,” in which you tell one person a phrase, that person turns to the next person and repeats the phrase, and by the time thirty people have completed the process, the final phrase doesn’t remotely resemble the original. When people pass information along without verifying it themselves, there is always an increased likelihood of error.

Key Takeaways

• Research is a fascinating and fun process because it allows us to find answers to questions, it exposes us to new ideas, and it can lead us to pursue new activities.
• Primary and secondary sources are quite common in research literature. Primary research is where the author has conducted the research him or herself and secondary research is when an author reports on research conducted by others.
• Make a list of research projects you have conducted in your academic career. Did your research help revise facts, theories, or applications?
• With a group of classmates, identify when it is better to use primary research and when it is better to use secondary research.

7.2 Developing a Research Strategy

• Differentiate between research time and speech preparation time.
• Understand how to establish research needs before beginning research.
• Explain the difference between academic and nonacademic sources.
• Identify appropriate nonacademic sources (e.g., books, special-interest periodicals, newspapers and blogs, and websites).
• Identify appropriate academic sources (e.g., scholarly books, scholarly articles, computerized databases, and scholarly information on the web).
• Evaluate George’s (2008) six questions to analyze sources.

In the previous section we discussed what research was and the difference between primary and secondary research. In this section, we are going to explore how to develop a research strategy. Think of a research strategy as your personal map. The end destination is the actual speech, and along the way, there are various steps you need to complete to reach your destination: the speech. From the day you receive your speech assignment, the more clearly you map out the steps you need to take leading up to the date when you will give the speech, the easier your speech development process will be. In the rest of this section, we are going to discuss time management, determining your research needs, finding your sources, and evaluating your sources.

Alloting Time

First and foremost, when starting a new project, no matter how big or small, it is important to seriously consider how much time that project is going to take. To help us discuss the issue of time with regard to preparing your speech, we’re going to examine what the Project Management Institute refers to as the project life cycle The phases that connect the beginning of a project to its end. , or “the phases that connect the beginning of a project to its end.” Project Management Institute. (2004). A guide to the project management body of knowledge: PMBOK® guide (3rd ed.). Newton Square, PA: Author, p. 19. Often in a public speaking class, the time you have is fairly concrete. You may have two or three weeks between speeches in a semester course or one to two weeks in a quarter course. In either case, from the moment your instructor gives you the assigned speech, the proverbial clock is ticking. With each passing day, you are losing precious time in your speech preparation process. Now, we realize that as a college student you probably have many things vying for your time in life: school, family, jobs, friends, or dating partners. For this reason, you need to really think through how much time it’s going to take you to complete your preparation in terms of both research and speech preparation.

Research Time

The first step that takes a good chunk of your time is researching your speech. Whether you are conducting primary research or relying on secondary research sources, you’re going to be spending a significant amount of time researching.

As Howard and Taggart point out in their book Research Matters , research is not just a one-and-done task. Howard, R. M., & Taggart, A. R. (2010). Research matters . New York: McGraw-Hill, pp. 102–103. As you develop your speech, you may realize that you want to address a question or issue that didn’t occur to you during your first round of research, or that you’re missing a key piece of information to support one of your points. For these reasons, it’s always wise to allow extra time for targeted research later in your schedule.

You also need to take into account the possibility of meeting with a research librarian. Although research librarians have many useful tips and tricks, they have schedules just like anyone else. If you know you are going to need to speak with a librarian, try to set up an appointment ahead of time for the date when you think you’ll have your questions organized, and be ready to meet.

A good rule of thumb is to devote no more than one-third of your speech preparation time to research (e.g., if you have three weeks before your speech date, your research should be done by the end of the first week). If you are not careful, you could easily end up spending all your time on research and waiting until the last minute to actually prepare your speech, which is highly inadvisable.

Speech Preparation Time

The second task in speech preparation is to sit down and actually develop your speech. During this time period, you will use the information you collected during your research to fully flesh out your ideas into a complete speech. You may be making arguments using the research or creating visual aids. Whatever you need to complete during this time period, you need to give yourself ample time to actually prepare your speech. One common rule of thumb is one day of speech preparation per one minute of actual speaking time.

By allowing yourself enough time to prepare your speech, you’re also buffering yourself against a variety of things that can go wrong both in life and with your speech. Let’s face it, life happens. Often events completely outside our control happen, and these events could negatively impact our ability to prepare a good speech. When you give yourself a little time buffer, you’re already insulated from the possible negative effects on your speech if something goes wrong.

The last part of speech preparation is practice. Although some try to say that practice makes perfect, we realize that perfection is never realistic because no one is perfect. We prefer this mantra: “Practice makes permanent.”

And by “practice,” we mean actual rehearsals in which you deliver your speech out loud. Speakers who only script out their speeches or only think through them often forget their thoughts when they stand in front of an audience. Research has shown that when individuals practice, their speech performance in front of an audience is more closely aligned with their practice than people who just think about their speeches. In essence, you need to allow yourself to become comfortable not only with the text of the speech but also with the nonverbal delivery of the speech, so giving yourself plenty of speech preparation time also gives you more practice time. We will discuss speech development and practice further in other chapters.

Determining Your Needs

When starting your research, you want to start by asking yourself what you think you need. Obviously, you’ll need to have a good idea about what your topic is before just randomly looking at information in a library or online. Your instructor may provide some very specific guidance for the type of information he or she wants to see in your speech, so that’s a good place to start determining your basic needs.

Once you have a general idea of your basic needs, you can start to ask yourself a series of simple questions:

• What do I, personally, know about my topic?
• Do I have any clear gaps in my knowledge of my topic?
• Do I need to conduct primary research for my speech?

What type of secondary research do I need?

• Do I need research related to facts?
• Do I need research related to theories?
• Do I need research related to applications?

The clearer you are about the type of research you need at the onset of the research process, the easier it will be to locate specific information.

Finding Resources

Once you have a general idea about the basic needs you have for your research, it’s time to start tracking down your secondary sources. Thankfully, we live in a world that is swimming with information. Back in the decades when the authors of this textbook first started researching, we all had to go to a library and search through a physical card catalog to find books. If you wanted to research a topic in magazine or journal articles, you had to look up key terms in a giant book, printed annually, known as an index of periodicals. Researchers could literally spend hours in the library and find just one or two sources that were applicable to their topic.

Today, on the other hand, information is quite literally at our fingertips. Not only is information generally more accessible, it is also considerably easier to access. In fact, we have the opposite problem from a couple of decades ago—we have too much information at our fingertips. In addition, we now have to be more skeptical about where that information is coming from. In this section we’re going to discuss how to find information in both nonacademic and academic sources.

Nonacademic Information Sources

Nonacademic information sources are sometimes also called popular press information sources; their primary purpose is to be read by the general public. Most nonacademic information sources are written at a sixth- to eighth-grade reading level, so they are very accessible. Although the information often contained in these sources is often quite limited, the advantage of using nonacademic sources is that they appeal to a broad, general audience.

The first source we have for finding secondary information is books. Now, the authors of your text are admitted bibliophiles—we love books. Fiction, nonfiction, it doesn’t really matter, we just love books. And, thankfully, we live in a world where books abound and reading has never been easier. Unless your topic is very cutting-edge, chances are someone has written a book about your topic at some point in history.

Historically, the original purpose of libraries was to house manuscripts that were copied by hand and stored in library collections. After Gutenberg created the printing press, we had the ability to mass produce writing, and the handwritten manuscript gave way to the printed manuscript. In today’s modern era, we are seeing another change where printed manuscript is now giving way, to some extent, to the electronic manuscript. Amazon.com’s Kindle, Barnes & Noble’s Nook, Apple’s iPad, and Sony’s e-Ink-based readers are examples of the new hardware enabling people to take entire libraries of information with them wherever they go. We now can carry the amount of information that used to be housed in the greatest historic libraries in the palms of our hands. When you sit back and really think about it, that’s pretty darn cool!

In today’s world, there are three basic types of libraries you should be aware of: physical library, physical/electronic library, and e-online library. The physical library is a library that exists only in the physical world. Many small community or county library collections are available only if you physically go into the library and check out a book. We highly recommend doing this at some point. Libraries today generally model the US Library of Congress’s card catalog system. As such, most library layouts are similar. This familiar layout makes it much easier to find information if you are using multiple libraries. Furthermore, because the Library of Congress catalogs information by type, if you find one book that is useful for you, it’s very likely that surrounding books on the same shelf will also be useful. When people don’t take the time to physically browse in a library, they often miss out on some great information.

The second type of library is the library that has both physical and electronic components. Most college and university libraries have both the physical stacks (where the books are located) and electronic databases containing e-books. The two largest e-book databases are ebrary ( http://www.ebrary.com ) and NetLibrary ( http://www.netlibrary.com ). Although these library collections are generally cost-prohibitive for an individual, more and more academic institutions are subscribing to them. Some libraries are also making portions of their collections available online for free: Harvard University’s Digital Collections ( http://digitalcollections.harvard.edu ), New York Public Library’s E-book Collection ( http://ebooks.nypl.org ), The British Library’s Online Gallery ( http://www.bl.uk/onlinegallery/ttp/ttpbooks.html# ), and the US Library of Congress ( http://www.loc.gov ).

One of the greatest advantages to using libraries for finding books is that you can search not only their books, but often a wide network of other academic institutions’ books as well. Furthermore, in today’s world, we have one of the greatest online card catalogs ever created—and it wasn’t created for libraries at all! Retail bookseller sites like Amazon.com can be a great source for finding books that may be applicable to your topic, and the best part is, you don’t actually need to purchase the book if you use your library, because your library may actually own a copy of a book you find on a bookseller site. You can pick a topic and then search for that topic on a bookseller site. If you find a book that you think may be appropriate, plug that book’s title into your school’s electronic library catalog. If your library owns the book, you can go to the library and pick it up today.

If your library doesn’t own it, do you still have an option other than buying the book? Yes: interlibrary loans. An interlibrary loan The process where librarians are able to search other libraries in an attempt to see if they possess the book a researcher is trying to find and then have the external library loan the book to the researcher’s library. is a process where librarians are able to search other libraries to locate the book a researcher is trying to find. If another library has that book, then the library asks to borrow it for a short period of time. Depending on how easy a book is to find, your library could receive it in a couple of days or a couple of weeks. Keep in mind that interlibrary loans take time, so do not expect to get a book at the last minute. The more lead time you provide a librarian to find a book you are looking for, the greater the likelihood that the book will be sent through the mail to your library on time.

The final type of library is a relatively new one, the library that exists only online. With the influx of computer technology, we have started to create vast stores of digitized content from around the world. These online libraries contain full-text documents free of charge to everyone. Some online libraries we recommend are Project Gutenberg ( http://www.gutenberg.org ), Google Books ( http://books.google.com ), Read Print ( http://www.readprint.com ), Open Library ( http://openlibrary.org ), and Get Free e-Books ( http://www.getfreeebooks.com ). This is a short list of just a handful of the libraries that are now offering free e-content.

General-Interest Periodicals

The second category of information you may seek out includes general-interest periodicals Magazines and newsletters that are published on a fairly systematic basis that appeal to a broad range of readers (e.g., The New Yorker , People , Reader’s Digest , Parade , and The Saturday Evening Post ). . These are magazines and newsletters published on a fairly systematic basis. Some popular magazines in this category include The New Yorker , People , Reader’s Digest , Parade , Smithsonian , and The Saturday Evening Post . These magazines are considered “general interest” because most people in the United States could pick up a copy of these magazines and find them interesting and topical.

Special-Interest Periodicals

Special-interest periodicals Magazines and newsletters that are published on a fairly systematic basis that appeal to a narrow range of readers (e.g., Sports Illustrated , Bloomberg’s Business Week , Gentleman’s Quarterly , Vogue , Popular Science , and Home and Garden ). are magazines and newsletters that are published for a narrower audience. In a 2005 article, Business Wire noted that in the United States there are over ten thousand different magazines published annually, but only two thousand of those magazines have significant circulation. Total number of magazines published in the US is greater than 10,000 but only about 2,000 have significant circulation. (2005, September 21). Business Wire . Retrieved from http://findarticles.com . Some more widely known special-interest periodicals are Sports Illustrated , Bloomberg’s Business Week , Gentleman’s Quarterly , Vogue , Popular Science , and House and Garden . But for every major magazine, there are a great many other lesser-known magazines like American Coin Op Magazine , Varmint Hunter , Shark Diver Magazine , Pet Product News International , Water Garden News , to name just a few.

Newspapers and Blogs

Another major source of nonacademic information is newspapers and blogs. Thankfully, we live in a society that has a free press. We’ve opted to include both newspapers and blogs in this category. A few blogs (e.g., The Huffington Post , Talkingpoints Memo , News Max , The Daily Beast , Salon ) function similarly to traditional newspapers. Furthermore, in the past few years we’ve lost many traditional newspapers around the United States; cities that used to have four or five daily papers may now only have one or two.

According to newspapers.com, the top ten newspapers in the United States are USA Today , the Wall Street Journal , the New York Times , the Los Angeles Times , the Washington Post , the New York Daily News , the Chicago Tribune , the New York Post , Long Island Newsday , and the Houston Chronicle . Most colleges and universities subscribe to a number of these newspapers in paper form or have access to them electronically. Furthermore, LexisNexis, a database many colleges and universities subscribe to, has access to full text newspaper articles from these newspapers and many more around the world.

In addition to traditional newspapers, blogs are becoming a mainstay of information in today’s society. In fact, since the dawn of the twenty-first century many major news stories have been broken by professional bloggers rather than traditional newspaper reporters. Ochman, B. L. (2007, June 29). The top 10 news stories broken by bloggers. TechNewsWorld. [Web log post]. Retrieved July 14, 2011, from http://www.mpdailyfix.com/technewsworld-the-top-10-news-stories-broken-by-bloggers . Although anyone can create a blog, there are many reputable blog sites that are run by professional journalists. As such, blogs can be a great source of information. However, as with all information on the Internet, you often have to wade through a lot of junk to find useful, accurate information.

We do not personally endorse any blogs, but according to Technorati.com, the top ten most commonly read blogs in the world are as follows:

• The Huffington Post ( http://www.huffingtonpost.com )
• Gizmodo ( http://www.gizmodo.com )
• TechCrunch ( http://www.techcrunch.com )
• The Corner ( http://corner.nationalreview.com )
• Mashable! ( http://mashable.com )
• Engadget ( http://www.engadget.com )
• Boing Boing ( http://www.boingboing.net )
• Gawker ( http://www.gawker.com )
• The Daily Beast ( http://www.thedailybeast.com )
• TMZ ( http://www.tmz.com )

Encyclopedias

Another type of source that you may encounter is the encyclopedia. Encyclopedias Information sources that provide short, very general information about a topic. are information sources that provide short, very general information about a topic. Encyclopedias are available in both print and electronic formats, and their content can range from eclectic and general (e.g., Encyclopædia Britannica ) to the very specific (e.g., Encyclopedia of 20th Century Architecture , or Encyclopedia of Afterlife Beliefs and Phenomena ). It is important to keep in mind that encyclopedias are designed to give only brief, fairly superficial summaries of a topic area. Thus they may be useful for finding out what something is if it is referenced in another source, but they are generally not a useful source for your actual speech. In fact, many instructors do not allow students to use encyclopedias as sources for their speeches for this very reason.

One of the most popular online encyclopedic sources is Wikipedia. Like other encyclopedias, it can be useful for finding out basic information (e.g., what baseball teams did Catfish Hunter play for?) but will not give you the depth of information you need for a speech. Also keep in mind that Wikipedia, unlike the general and specialized encyclopedias available through your library, can be edited by anyone and therefore often contains content errors and biased information. If you are a fan of The Colbert Report , you probably know that host Stephen Colbert has, on several occasions, asked viewers to change Wikipedia content to reflect his views of the world. This is just one example of why one should always be careful of information on the web, but this advice is even more important when considering group-edited sites such as Wikipedia.

Websites are the last major source of nonacademic information. In the twenty-first century we live in a world where there is a considerable amount of information readily available at our fingertips. Unfortunately, you can spend hours and hours searching for information and never quite find what you’re looking for if you don’t devise an Internet search strategy. First, you need to select a good search engine to help you find appropriate information. Table 7.1 "Search Engines" contains a list of common search engines and the types of information they are useful for finding.

Table 7.1 Search Engines

Academic Information Sources

After nonacademic sources, the second major source for finding information comes from academics. The main difference between academic or scholarly information and the information you get from the popular press is oversight. In the nonacademic world, the primary gatekeeper of information is the editor, who may or may not be a content expert. In academia, we have established a way to perform a series of checks to ensure that the information is accurate and follows agreed-upon academic standards. For example, this book, or portions of this book, were read by dozens of academics who provided feedback. Having this extra step in the writing process is time consuming, but it provides an extra level of confidence in the relevance and accuracy of the information. In this section, we will discuss scholarly books and articles, computerized databases, and finding scholarly information on the web.

Scholarly Books

College and university libraries are filled with books written by academics. According to the Text and Academic Authors Association ( http://www.taaonline.net ), there are two types of scholarly books: textbooks and academic books. Textbooks Books that are written about a segment of content within a field of academics study and are written for specific academic levels (i.e., K–12, undergraduate, graduate, etc.). are books that are written about a segment of content within a field of academic study and are written for undergraduate or graduate student audiences. These books tend to be very specifically focused. Take this book, for instance. We are not trying to introduce you to the entire world of human communication, just one small aspect of it: public speaking. Textbooks tend to be written at a fairly easy reading level and are designed to transfer information in a manner that mirrors classroom teaching to some extent. Also, textbooks are secondary sources of information. They are designed to survey the research available in a particular field rather than to present new research.

Academic books Books that are primarily written for other academics for informational and research purposes. are books that are primarily written for other academics for informational and research purposes. Generally speaking, when instructors ask for you to find scholarly books, they are referring to academic books. Thankfully, there are hundreds of thousands of academic books published on almost every topic you can imagine. In the field of communication, there are a handful of major publishers who publish academic books: SAGE ( http://www.sagepub.com ), Routledge ( http://www.routledge.com ), Jossey-Bass ( http://www.josseybass.com ), Pfeiffer ( http://www.pfeiffer.com ), the American Psychological Association ( http://www.apa.org/pubs/books ), and the National Communication Association ( http://www.ncastore.com ), among others. In addition to the major publishers who publish academic books, there are also many university presses who publish academic books: SUNY Press ( http://www.sunypress.edu ), Oxford University Press ( http://www.oup.com/us ), University of South Carolina Press ( http://www.sc.edu/uscpress ), Baylor University Press ( http://www.baylorpress.com ), University of Illinois Press ( http://www.press.uillinois.edu ), and the University of Alabama Press ( http://www.uapress.ua.edu ) are just a few of them.

Scholarly Articles

Because most academic writing comes in the form of scholarly articles or journal articles, that is the best place for finding academic research on a given topic. Every academic subfield has its own journals, so you should never have a problem finding the best and most recent research on a topic. However, scholarly articles are written for a scholarly audience, so reading scholarly articles takes more time than if you were to read a magazine article in the popular press. It’s also helpful to realize that there may be parts of the article you simply do not have the background knowledge to understand, and there is nothing wrong with that. Many research studies are conducted by quantitative researchers who rely on statistics to examine phenomena. Unless you have training in understanding the statistics, it is difficult to interpret the statistical information that appears in these articles. Instead, focus on the beginning part of the article where the author(s) will discuss previous research (secondary research), and then focus at the end of the article, where the author(s) explain what was found in their research (primary research).

Computerized Databases

Finding academic research is easier today than it ever has been in the past because of large computer databases containing research. Here’s how these databases work. A database company signs contracts with publishers to gain the right to store the publishers’ content electronically. The database companies then create thematic databases containing publications related to general areas of knowledge (business, communication, psychology, medicine, etc.). The database companies then sell subscriptions to these databases to libraries.

The largest of these database companies is a group called EBSCO Publishing, which runs both EBSCO Host (an e-journal provider) and NetLibrary (a large e-book library) ( http://www.ebscohost.com ). Some of the more popular databases that EBSCO provides to colleges and universities are: Academic Search Complete, Business Source Complete, Communication and Mass Media Complete, Education Research Complete, Humanities International Complete, Philosopher’s Index, Political Science Complete, PsycArticles, and Vocational and Career Collection. Academic Search Complete is the broadest of all the databases and casts a fairly wide net across numerous fields. Information that you find using databases can contain both nonacademic and academic information, so EBSCO Host has built in a number of filtering options to help you limit the types of information available.

We strongly recommend checking out your library’s website to see what databases they have available and if they have any online tutorials for finding sources using the databases to which your library subscribes.

Scholarly Information on the Web

In addition to the subscription databases that exist on the web, there are also a number of great sources for scholarly information on the web. As mentioned earlier, however, finding scholarly information on the web poses a problem because anyone can post information on the web. Fortunately, there are a number of great websites that attempt to help filter this information for us.

Table 7.2 Scholarly Information on the Web

Tips for Finding Information Sources

Now that we’ve given you plenty of different places to start looking for research, we need to help you sort through the research. In this section, we’re going to provide a series of tips that should make this process easier and help you find appropriate information quickly. And here is our first tip: We cannot recommend Mary George’s book The Elements of Library Research: What Every Student Needs to Know more highly. Honestly, we wish this book had been around when we were just learning how to research.

Create a Research Log

Nothing is more disheartening than when you find yourself at 1:00 a.m. asking, “Haven’t I already read this?” We’ve all learned the tough lessons of research, and this is one that keeps coming back to bite us in the backside if we’re not careful. According to a very useful book called The Elements of Library Research by M. W. George, a research log A step-by-step account of the process of identifying, obtaining, and evaluating sources for a specific project. is a “step-by-step account of the process of identifying, obtaining, and evaluating sources for a specific project, similar to a lab note-book in an experimental setting.” George, M. W. (2008). The elements of library research: What every student needs to know . Princeton, NJ: Princeton University Press, p. 183. In essence, George believes that keeping a log of what you’ve done is very helpful because it can help you keep track of what you’ve read thus far. You can use a good old-fashioned notebook, or if you carry around your laptop or netbook with you, you can always keep it digitally. While there are expensive programs like Microsoft Office OneNote that can be used for note keeping, there are also a number of free tools that could be adapted as well. The websites in Table 7.3 "Note-Taking Help" will help you find templates and tools for electronic note taking.

Table 7.3 Note-Taking Help

Start with Background Information

It’s not unusual for students to try to jump right into the meat of a topic, only to find out that there is a lot of technical language they just don’t understand. For this reason, you may want to start your research with sources written for the general public. Generally, these lower-level sources are great for background information on a topic and are helpful when trying to learn the basic vocabulary of a subject area.

Search Your Library’s Computers

Once you’ve started getting a general grasp of the broad content area you want to investigate, it’s time to sit down and see what your school’s library has to offer. If you do not have much experience in using your library’s website, see if the website contains an online tutorial. Most schools offer online tutorials to show students the resources that students can access. If your school doesn’t have an online tutorial, you may want to call your library and schedule an appointment with a research librarian to learn how to use the school’s computers. Also, if you tell your librarian that you want to learn how to use the library, he or she may be able to direct you to online resources that you may have missed.

Try to search as many different databases as possible. Look for relevant books, e-books, newspaper articles, magazine articles, journal articles, and media files. Modern college and university libraries have a ton of sources, and one search may not find everything you are looking for on the first pass. Furthermore, don’t forget to think about synonyms for topics. The more synonyms you can generate for your topic, the better you’ll be at finding information.

Learn to Skim

If you sit down and try to completely read every article or book you find, it will take you a very long time to get through all the information. Start by reading the introductory paragraphs. Generally, the first few paragraphs will give you a good idea about the overall topic. If you’re reading a research article, start by reading the abstract. If the first few paragraphs or abstract don’t sound like they’re applicable, there’s a good chance the source won’t be useful for you. Second, look for highlighted, italicized, or bulleted information. Generally, authors use highlighting, italics, and bullets to separate information to make it jump out for readers. Third, look for tables, charts, graphs, and figures. All these forms are separated from the text to make the information more easily understandable for a reader, so seeing if the content is relevant is a way to see if it helps you. Fourth, look at headings and subheadings. Headings and subheadings show you how an author has grouped information into meaningful segments. If you read the headings and subheadings and nothing jumps out as relevant, that’s another indication that there may not be anything useful in that source. Lastly, take good notes while you’re skimming. One way to take good notes is to attach a sticky note to each source. If you find relevant information, write that information on the sticky note along with the page number. If you don’t find useful information in a source, just write “nothing” on the sticky note and move on to the next source. This way when you need to sort through your information, you’ll be able to quickly see what information was useful and locate the information. Other people prefer to create a series of note cards to help them organize their information. Whatever works best for you is what you should use.

Read Bibliographies/Reference Pages

After you’ve finished reading useful sources, see who those sources cited on their bibliographies or reference pages. We call this method backtracking The process where a researcher uses a printed bibliography or reference page to find other useful research materials and then finds those cited materials and reads them for herself or himself. . Often the sources cited by others can lead us to even better sources than the ones we found initially.

Ask for Help

Don’t be afraid to ask for help. As we said earlier in this chapter, reference librarians are your friends. They won’t do your work for you, but they are more than willing to help if you ask.

Evaluating Resources

The final step in research occurs once you’ve found resources relevant to your topic: evaluating the quality of those resources. Below is a list of six questions to ask yourself about the sources you’ve collected; these are drawn from the book The Elements of Library Research by M. W. George. George, M. W. (2008). The elements of library research: What every student needs to know . Princeton, NJ: Princeton University Press.

What Is the Date of Publication?

The first question you need to ask yourself is the date of the source’s publication. Although there may be classic studies that you want to cite in your speech, generally, the more recent the information, the better your presentation will be. As an example, if you want to talk about the current state of women’s education in the United States, relying on information from the 1950s that debated whether “coeds” should attend class along with male students is clearly not appropriate. Instead you’d want to use information published within the past five to ten years.

Who Is the Author?

The next question you want to ask yourself is about the author. Who is the author? What are her or his credentials? Does he or she work for a corporation, college, or university? Is a political or commercial agenda apparent in the writing? The more information we can learn about an author, the better our understanding and treatment of that author’s work will be. Furthermore, if we know that an author is clearly biased in a specific manner, ethically we must tell our audience members. If we pretend an author is unbiased when we know better, we are essentially lying to our audience.

Who Is the Publisher?

In addition to knowing who the author is, we also want to know who the publisher is. While there are many mainstream publishers and academic press publishers, there are also many fringe publishers. For example, maybe you’re reading a research report published by the Cato Institute. While the Cato Institute may sound like a regular publisher, it is actually a libertarian think tank ( http://www.cato.org ). As such, you can be sure that the information in its publications will have a specific political bias. While the person writing the research report may be an upstanding author with numerous credits, the Cato Institute only publishes reports that adhere to its political philosophy. Generally, a cursory examination of a publisher’s website is a good indication of the specific political bias. Most websites will have an “About” section or an “FAQ” section that will explain who the publisher is.

Is It Academic or Nonacademic?

The next question you want to ask yourself is whether the information comes from an academic or a nonacademic source. Because of the enhanced scrutiny academic sources go through, we argue that you can generally rely more on the information contained in academic sources than nonacademic sources. One very notorious example of the difference between academic versus nonacademic information can be seen in the problem of popular-culture author John Gray, author of Men are From Mars, Women are From Venus . Gray, who received a PhD via a correspondence program from Columbia Pacific University in 1982, has written numerous books on the topic of men and women. Unfortunately, the academic research on the subject of sex and gender differences is often very much at odds with Gray’s writing. For a great critique of Gray’s writings, check out Julia Wood’s article in the Southern Communication Journal . Wood, J. T. (2002). A critical response to John Gray’s Mars and Venus portrayals of men and women. Southern Communication Journal, 67 , 201–210. Ultimately, we strongly believe that using academic publications is always in your best interest because they generally contain the most reliable information.

What Is the Quality of the Bibliography/Reference Page?

Another great indicator of a well-thought-out and researched source is the quality of its bibliography or reference page. If you look at a source’s bibliography or reference page and it has only a couple of citations, then you can assume that either the information was not properly cited or it was largely made up by someone. Even popular-press books can contain great bibliographies and reference pages, so checking them out is a great way to see if an author has done her or his homework prior to writing a text. As noted above, it is also an excellent way to find additional resources on a topic.

Do People Cite the Work?

The last question to ask about a source is, “Are other people actively citing the work?” One way to find out whether a given source is widely accepted is to see if numerous people are citing it. If you find an article that has been cited by many other authors, then clearly the work has been viewed as credible and useful. If you’re doing research and you keep running across the same source over and over again, that is an indication that it’s an important study that you should probably take a look at. Many colleges and universities also subscribe to Science Citation Index (SCI), Social Sciences Citation Index (SSCI), or the Arts and Humanities Citation Index (AHCI), which are run through Institute for Scientific Information’s Web of Knowledge database service ( http://isiwebofknowledge.com ). All these databases help you find out where information has been cited by other researchers.

• In conducting research for a speech, commit adequate time and plan your schedule. Consider both the research time, or time spent gathering information, and the preparation time needed to organize and practice your speech.
• Get a general idea of your research needs even before going to the library so that you can take the most advantage of the library’s resources and librarians’ help.
• We live in a world dominated by information, but some information is filtered and some is not. It’s important to know the difference between academic and nonacademic sources.
• Nonacademic sources are a good place to gain general knowledge of a topic; these include books, general or special-interest periodicals, newspapers and blogs, and websites.
• Academic sources offer more specialized, higher-level information; they include books, articles, computer databases, and web resources.
• A fundamental responsibility is to evaluate the sources you choose to use in order to ensure that you are presenting accurate and up-to-date information in your speech.
• Find an academic and a nonacademic source about the same topic. How is the writing style different? How useful is the content in each source? Which source has more authority? Why?
• Download one of the freeware software packages for creating a research log for one of your speech preparations. Do you like using the software? Is the software cumbersome or helpful? Would you use the software for organizing other speeches or other research projects? Why?
• Find a politically oriented website and analyze the material using George’s six questions for evaluating sources. George, M. W. (2008). The elements of library research: What every student needs to know . Princeton, NJ: Princeton University Press. What does your analysis say about the material on the website?

7.3 Citing Sources

• Understand what style is.
• Know which academic disciplines you are more likely to use, American Psychological Association (APA) versus Modern Language Association (MLA) style.
• Cite sources using the sixth edition of the American Psychological Association’s Style Manual.
• Cite sources using the seventh edition of the Modern Language Association’s Style Manual.
• Explain the steps for citing sources within a speech.
• Differentiate between direct quotations and paraphrases of information within a speech.
• Understand how to use sources ethically in a speech.
• Explain twelve strategies for avoiding plagiarism.

By this point you’re probably exhausted after looking at countless sources, but there’s still a lot of work that needs to be done. Most public speaking teachers will require you to turn in either a bibliography or a reference page with your speeches. In this section, we’re going to explore how to properly cite your sources for a Modern Language Association (MLA) list of works cited or an American Psychological Association (APA) reference list. We’re also going to discuss plagiarism and how to avoid it.

Why Citing Is Important

Citing is important because it enables readers to see where you found information cited within a speech, article, or book. Furthermore, not citing information properly is considered plagiarism, so ethically we want to make sure that we give credit to the authors we use in a speech. While there are numerous citation styles to choose from, the two most common style choices for public speaking are APA and MLA.

APA versus MLA Source Citations

Style Those components or features of a literary composition or oral presentation that have to do with the form of expression rather than the content expressed (e.g., language, punctuation, parenthetical citations, and endnotes). refers to those components or features of a literary composition or oral presentation that have to do with the form of expression rather than the content expressed (e.g., language, punctuation, parenthetical citations, and endnotes). The APA and the MLA have created the two most commonly used style guides in academia today. Generally speaking, scholars in the various social science fields (e.g., psychology, human communication, business) are more likely to use APA style Form of style agreed upon by the American Psychological Association and is commonly used by social scientists. , and scholars in the various humanities fields (e.g., English, philosophy, rhetoric) are more likely to use MLA style Form of style agreed upon by the Modern Language Association and is commonly used by scholars in the humanities. . The two styles are quite different from each other, so learning them does take time.

APA Citations

The first common reference style your teacher may ask for is APA. As of July 2009, the American Psychological Association published the sixth edition of the Publication Manual of the American Psychological Association ( http://www.apastyle.org ). American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. See also American Psychological Association. (2010). Concise rules of APA Style: The official pocket style guide from the American Psychological Association (6th ed.). Washington, DC: Author. The sixth edition provides considerable guidance on working with and citing Internet sources. Table 7.4 "APA Sixth Edition Citations" provides a list of common citation examples that you may need for your speech.

Table 7.4 APA Sixth Edition Citations

MLA Citations

The second common reference style your teacher may ask for is MLA. In March 2009, the Modern Language Association published the seventh edition of the MLA Handbook for Writers of Research Papers Modern Language Association. (2009). MLA handbook for writers of research papers (7th ed.). New York, NY: Modern Language Association. ( http://www.mla.org/style ). The seventh edition provides considerable guidance for citing online sources and new media such as graphic narratives. Table 7.5 "MLA Seventh Edition Citations" provides a list of common citations you may need for your speech.

Table 7.5 MLA Seventh Edition Citations

Citing Sources in a Speech

Once you have decided what sources best help you explain important terms and ideas in your speech or help you build your arguments, it’s time to place them into your speech. In this section, we’re going to quickly talk about using your research effectively within your speeches. Citing sources within a speech is a three-step process: set up the citation, give the citation, and explain the citation.

First, you want to set up your audience for the citation. The setup is one or two sentences that are general statements that lead to the specific information you are going to discuss from your source. Here’s an example: “Workplace bullying is becoming an increasing problem for US organizations.” Notice that this statement doesn’t provide a specific citation yet, but the statement introduces the basic topic.

Second, you want to deliver the source; whether it is a direct quotation or a paraphrase of information from a source doesn’t matter at this point. A direct quotation Citing the actual words from a source with no changes. is when you cite the actual words from a source with no changes. To paraphrase Taking the central idea or theme from another speaker or author and adapting it in one’s own words. is to take a source’s basic idea and condense it using your own words. Here’s an example of both:

You’ll notice that in both of these cases, we started by citing the author of the study—in this case, the Workplace Bullying Institute. We then provided the title of the study. You could also provide the name of the article, book, podcast, movie, or other source. In the direct quotation example, we took information right from the report. In the second example, we summarized the same information. Workplace Bullying Institute. (2009). Bullying: Getting away with it WBI Labor Day Study—September, 2009. Retrieved July 14, 2011, from http://www.workplacebullying.org/res/WBI2009-B-Survey.html

Let’s look at another example of direct quotations and paraphrases, this time using a person, rather than an institution, as the author.

Notice that the same basic pattern for citing sources was followed in both cases.

The final step in correct source citation within a speech is the explanation. One of the biggest mistakes of novice public speakers (and research writers) is that they include a source citation and then do nothing with the citation at all. Instead, take the time to explain the quotation or paraphrase to put into the context of your speech. Do not let your audience draw their own conclusions about the quotation or paraphrase. Instead, help them make the connections you want them to make. Here are two examples using the examples above:

Notice how in both of our explanations we took the source’s information and then added to the information to direct it for our specific purpose. In the case of the bullying citation, we then propose that businesses should either adopt workplace bullying guidelines or face legal intervention. In the case of the “aha!” example, we turn the quotation into a section on helping people find their thesis or topic. In both cases, we were able to use the information to further our speech.

Using Sources Ethically

The last section of this chapter is about using sources in an ethical manner. Whether you are using primary or secondary research, there are five basic ethical issues you need to consider.

Avoid Plagiarism

First, and foremost, if the idea isn’t yours, you need to cite where the information came from during your speech. Having the citation listed on a bibliography or reference page is only half of the correct citation. You must provide correct citations for all your sources within the speech as well. In a very helpful book called Avoiding Plagiarism: A Student Guide to Writing Your Own Work , Menager-Beeley and Paulos provide a list of twelve strategies for avoiding plagiarism: Menager-Beeley, R., & Paulos, L. (2009). Understanding plagiarism: A student guide to writing your own work . Boston, MA: Houghton Mifflin Harcourt, pp. 5–8.

• Do your own work, and use your own words. One of the goals of a public speaking class is to develop skills that you’ll use in the world outside academia. When you are in the workplace and the “real world,” you’ll be expected to think for yourself, so you might as well start learning this skill now.
• Allow yourself enough time to research the assignment. One of the most commonly cited excuses students give for plagiarism is that they didn’t have enough time to do the research. In this chapter, we’ve stressed the necessity of giving yourself plenty of time. The more complete your research strategy is from the very beginning, the more successful your research endeavors will be in the long run. Remember, not having adequate time to prepare is no excuse for plagiarism.
• Keep careful track of your sources. A common mistake that people can make is that they forget where information came from when they start creating the speech itself. Chances are you’re going to look at dozens of sources when preparing your speech, and it is very easy to suddenly find yourself believing that a piece of information is “common knowledge” and not citing that information within a speech. When you keep track of your sources, you’re less likely to inadvertently lose sources and not cite them correctly.
• Take careful notes. However you decide to keep track of the information you collect (old-fashioned pen and notebook or a computer software program), the more careful your note-taking is, the less likely you’ll find yourself inadvertently not citing information or citing the information incorrectly. It doesn’t matter what method you choose for taking research notes, but whatever you do, you need to be systematic to avoid plagiarizing.
• Assemble your thoughts, and make it clear who is speaking. When creating your speech, you need to make sure that you clearly differentiate your voice in the speech from the voice of specific authors of the sources you quote. The easiest way to do this is to set up a direct quotation or a paraphrase, as we’ve described in the preceding sections. Remember, audience members cannot see where the quotation marks are located within your speech text, so you need to clearly articulate with words and vocal tone when you are using someone else’s ideas within your speech.
• If you use an idea, a quotation, paraphrase, or summary, then credit the source. We can’t reiterate it enough: if it is not your idea, you need to tell your audience where the information came from. Giving credit is especially important when your speech includes a statistic, an original theory, or a fact that is not common knowledge.
• Learn how to cite sources correctly both in the body of your paper and in your List of Works Cited ( Reference Page ) . Most public speaking teachers will require that you turn in either a bibliography or reference page on the day you deliver a speech. Many students make the mistake of thinking that the bibliography or reference page is all they need to cite information, and then they don’t cite any of the material within the speech itself. A bibliography or reference page enables a reader or listener to find those sources after the fact, but you must also correctly cite those sources within the speech itself; otherwise, you are plagiarizing.
• Quote accurately and sparingly. A public speech should be based on factual information and references, but it shouldn’t be a string of direct quotations strung together. Experts recommend that no more than 10 percent of a paper or speech be direct quotations. Menager-Beeley, R., & Paulos, L. (2009). Understanding plagiarism: A student guide to writing your own work . Boston, MA: Houghton Mifflin Harcourt. When selecting direct quotations, always ask yourself if the material could be paraphrased in a manner that would make it clearer for your audience. If the author wrote a sentence in a way that is just perfect, and you don’t want to tamper with it, then by all means directly quote the sentence. But if you’re just quoting because it’s easier than putting the ideas into your own words, this is not a legitimate reason for including direct quotations.
• Paraphrase carefully. Modifying an author’s words in this way is not simply a matter of replacing some of the words with synonyms. Instead, as Howard and Taggart explain in Research Matters , “paraphrasing force[s] you to understand your sources and to capture their meaning accurately in original words and sentences.” Howard, R. M., & Taggart, A. R. (2010). Research matters . New York, NY: McGraw-Hill, p. 131. Incorrect paraphrasing is one of the most common forms of inadvertent plagiarism by students. First and foremost, paraphrasing is putting the author’s argument, intent, or ideas into your own words.
• Do not patchwrite ( patchspeak ) . Menager-Beeley and Paulos define patchwriting as consisting “of mixing several references together and arranging paraphrases and quotations to constitute much of the paper. In essence, the student has assembled others’ work with a bit of embroidery here and there but with little original thinking or expression.” Menager-Beeley, R., & Paulos, L. (2009). Understanding plagiarism: A student guide to writing your own work . Boston, MA: Houghton Mifflin Harcourt, pp. 7–8. Just as students can patchwrite, they can also engage in patchspeaking. In patchspeaking, students rely completely on taking quotations and paraphrases and weaving them together in a manner that is devoid of the student’s original thinking.
• Summarize, don’t auto-summarize. Some students have learned that most word processing features have an auto-summary function. The auto-summary function will take a ten-page document and summarize the information into a short paragraph. When someone uses the auto-summary function, the words that remain in the summary are still those of the original author, so this is not an ethical form of paraphrasing.
• Do not rework another student’s paper ( speech ) or buy paper mill papers ( speech mill speeches ) . In today’s Internet environment, there are a number of storehouses of student speeches on the Internet. Some of these speeches are freely available, while other websites charge money for getting access to one of their canned speeches. Whether you use a speech that is freely available or pay money for a speech, you are engaging in plagiarism. This is also true if the main substance of your speech was copied from a web page. Any time you try to present someone else’s ideas as your own during a speech, you are plagiarizing.

Avoid Academic Fraud

While there are numerous websites where you can download free speeches for your class, this is tantamount to fraud. If you didn’t do the research and write your own speech, then you are fraudulently trying to pass off someone else’s work as your own. In addition to being unethical, many institutions have student codes that forbid such activity. Penalties for academic fraud can be as severe as suspension or expulsion from your institution.

Don’t Mislead Your Audience

If you know a source is clearly biased, and you don’t spell this out for your audience, then you are purposefully trying to mislead or manipulate your audience. Instead, if the information may be biased, tell your audience that the information may be biased and allow your audience to decide whether to accept or disregard the information.

Give Author Credentials

You should always provide the author’s credentials. In a world where anyone can say anything and have it published on the Internet or even publish it in a book, we have to be skeptical of the information we see and hear. For this reason, it’s very important to provide your audience with background about the credentials of the authors you cite.

Use Primary Research Ethically

Lastly, if you are using primary research within your speech, you need to use it ethically as well. For example, if you tell your survey participants that the research is anonymous or confidential, then you need to make sure that you maintain their anonymity or confidentiality when you present those results. Furthermore, you also need to be respectful if someone says something is “off the record” during an interview. We must always maintain the privacy and confidentiality of participants during primary research, unless we have their express permission to reveal their names or other identifying information.

• Style focuses on the components of your speech that make up the form of your expression rather than your content.
• Social science disciplines, such as psychology, human communication, and business, typically use APA style, while humanities disciplines, such as English, philosophy, and rhetoric, typically use MLA style.
• The APA sixth edition and the MLA seventh edition are the most current style guides and the tables presented in this chapter provide specific examples of common citations for each of these styles.
• Citing sources within your speech is a three-step process: set up the citation, provide the cited information, and interpret the information within the context of your speech.
• A direct quotation is any time you utilize another individual’s words in a format that resembles the way they were originally said or written. On the other hand, a paraphrase is when you take someone’s ideas and restate them using your own words to convey the intended meaning.
• Ethically using sources means avoiding plagiarism, not engaging in academic fraud, making sure not to mislead your audience, providing credentials for your sources so the audience can make judgments about the material, and using primary research in ways that protect the identity of participants.
• Plagiarism is a huge problem and creeps its way into student writing and oral presentations. As ethical communicators, we must always give credit for the information we convey in our writing and our speeches.
• List what you think are the benefits of APA style and the benefits of MLA style. Why do you think some people prefer APA style over MLA style or vice versa?
• Find a direct quotation within a magazine article. Paraphrase that direct quotation. Then attempt to paraphrase the entire article as well. How would you cite each of these orally within the body of your speech?
• Which of Menager-Beeley and Paulos (2009) twelve strategies for avoiding plagiarism do you think you need the most help with right now? Why? What can you do to overcome and avoid that pitfall?

7.4 Chapter Exercises

Speaking ethically.

Jonathan sat staring at his computer screen. The previous two days had been the most disastrous weekend of his entire life. First, his girlfriend broke up with him on Friday and informed him that she was dating his best friend behind his back. Then he got a phone call from his mother informing him that his childhood dog had been hit by a car. And if that wasn’t enough, his car died on the way to work, and since it was his third unexcused absence from work, he was fired.

In the midst of all these crises, Jonathan was supposed to be preparing his persuasive speech for his public speaking class. Admittedly, Jonathan had had the two weeks prior to work on the speech, but he had not gotten around to it and thought he could pull it together over the weekend. Now at 1:00 a.m. on Monday morning, he finally got a chance to sit down at his computer to prepare the speech he was giving in nine and a half hours.

His topic was prison reform. He searched through a number of websites and finally found one that seemed really relevant. As he read through the first paragraph, he thought to himself, this is exactly what I want to say . After two paragraphs the information just stopped, and the website asked him to pay $29.95 for the rest of the speech. Without even realizing it, Jonathan had found a speech mill website. Jonathan found himself reaching for his wallet thinking, well it says what I want it to say, so why not?

• If you were a student in Jonathan’s class and he confided in you that he had used a speech mill for his speech, how would you react?
• If you were Jonathan, what ethical choices could you have made?
• Is it ever ethical to use a speech written by a speech mill?

End-of-Chapter Assessment

Which of the following is not a recommendation for using research librarians provided by the members of the American Library Association?

• Be willing to do your own work.
• Academic librarians are willing to schedule in-depth research consultations with students.
• You don’t need to bring a copy of the assignment when meeting with a librarian.
• Good research takes time.
• Students need to learn that many questions do not have ready-made or one-stop answers.

Samantha has handed out a survey to her peers on their perceptions of birth control. During her speech, Samantha explains the results from her survey. What type of research has Samantha utilized in her speech?

• qualitative

Michael is giving a speech on dogs and picks up a copy of Pet Fancy magazine at his local bookstore. What type of source has Michael selected?

• general-interest periodical
• special-interest periodical
• Academic journal
• nonacademic literature supplement
• gender-based interest periodical

Jose is having problems finding sources related to his topic. He found one academic journal article that was really useful. He decides to read the references listed on the reference page of the article. He finds a couple that sound really promising so he goes to the library and finds those articles. What process has Jose engaged in?

• primary literature search
• secondary literature search
• backtracking
• source evaluation
• reference extending

What are the components or features of a literary composition or oral presentation that have to do with the form of expression rather than the content expressed (e.g., language, punctuation, parenthetical citations, and endnotes)?

• citation functions
• referencing functions
• grammatical parameters
• communicative techniques

Chapter 6: Researching Your Speech

Learning Objectives

• Learn that research is not only useful, but fun.
• Describe how to establish research needs before beginning research.
• Identify appropriate scholarly and popular sources.
• Differentiate between primary and secondary research.
• Understand how to incorporate sources within a speech and how to use sources ethically.
• Differentiate between direct quotations and paraphrases of information within a speech.
• Explain twelve strategies for avoiding plagiarism.
• CRAAP Method
• Direct Quotation
• “Drive-by” Quoting
• Encyclopedias
• General-Interest Periodicals
• Interlibrary Loan
• Peer-reviewed Sources
• Popular Sources
• Primary Research
• Representative Sample
• Research Log
• Scholarly Sources
• Secondary Research
• Special-Interest Periodicals
• Subheadings
• Topic Sentence
• World Wide Web

style scholars in the various social science fields (e.g., psychology, human communication, business) are more likely to use

CRAAP stands for “currency,” “relevance,” “authority,” “accuracy,” and “purpose,” or the five ways that you should evaluate each source to determine if it represents the best information available at the time

an online searchable collection of information

when you cite the actual words from a source with no changes

a practice that disorients your audience by not giving them everything they need to understand how the source is relevant to your own claims

information sources that provide short, very general information about a topic and are available in both print and electronic formats

magazines and newsletters published on a fairly systematic basis

a title at the head of a page or section of a book

a process where librarians are able to search other libraries to locate the book a researcher is trying to find

a scholarly publication containing articles written by researchers, professors and other experts

a word or concept of great significance

the style scholars in the various humanities fields (e.g., English, philosophy, rhetoric) are more likely to use

to take a source’s basic idea and condense it using your own words

an article that has been reviewed by a group of experts in the field, sometimes called a board of editors

(also called non-scholarly) sources inform and entertain the public or allow practitioners to share industry, practice, and production information

carried out to discover or revise facts, theories, and applications and is reported by the person conducting the research

a group or set chosen from a larger statistical population or group of factors or instances that adequately replicates the larger group according to whatever characteristic or quality is under study

scholarly investigation into a topic in order to discover, revise, or report facts, theories, and applications

step-by-step account of the process of identifying, obtaining, and evaluating sources for a specific project, similar to a lab note-book in an experimental setting

are written by experts in their field, usually professors in a specific discipline

research carried out to discover or revise facts, theories, and applications—similar to primary research—but it is reported by someone not involved in conducting the actual research

magazines and newsletters that are published for a narrower audience

a heading given to a subsection of a piece of writing

clear sentence that restates the preview statement in past tense, outlining the main points that were addressed in the speech

The first sentence of each paragraph is the topic sentence, which is basically a paragraph’s thesis statement: well-written topic sentences tell the reader what the entire paragraph is about.

an interconnected system of public webpages accessible through the Internet

It’s About Them: Public Speaking in the 21st Century Copyright © 2022 by LOUIS: The Louisiana Library Network is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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8.3 Developing a Research Strategy

In the previous section we discussed what research was and the difference between primary and secondary research. In this section, we are going to explore how to develop a research strategy. Think of a research strategy as your personal map. The end destination is the actual speech, and along the way, there are various steps you need to complete to reach your destination: the speech. From the day you receive your speech assignment, the more clearly you map out the steps you need to take leading up to the date when you will give the speech, the easier your speech development process will be. In the rest of this section, we are going to discuss time management, determining your research needs, finding your sources, and evaluating your sources.

Allotting Time

First and foremost, when starting a new project, no matter how big or small, it is important to seriously consider how much time that project is going to take. To help us discuss the issue of time with regard to preparing your speech, we’re going to examine what the Project Management Institute refers to as the project life cycle , or “the phases that connect the beginning of a project to its end” (Project Management Institute, 2004). Often in a public speaking class, the time you have is fairly concrete. You may have two or three weeks between speeches in a semester course or one to two weeks in a quarter course. In either case, from the moment your instructor gives you the assigned speech, the proverbial clock is ticking. With each passing day, you are losing precious time in your speech preparation process. Now, we realize that as a college student you probably have many things vying for your time in life: school, family, jobs, friends, or dating partners. For this reason, you need to really think through how much time it’s going to take you to complete your preparation in terms of both research and speech preparation.

Research Time

The first step that takes a good chunk of your time is researching your speech. Whether you are conducting primary research or relying on secondary research sources, you’re going to be spending a significant amount of time researching.

As Howard and Taggart point out in their book Research Matters , research is not just a one-and-done task (Howard & Taggart, 2010). As you develop your speech, you may realize that you want to address a question or issue that didn’t occur to you during your first round of research, or that you’re missing a key piece of information to support one of your points. For these reasons, it’s always wise to allow extra time for targeted research later in your schedule.

You also need to take into account the possibility of meeting with a research librarian. Although research librarians have many useful tips and tricks, they have schedules just like anyone else. If you know you are going to need to speak with a librarian, try to set up an appointment ahead of time for the date when you think you’ll have your questions organized, and be ready to meet.

A good rule of thumb is to devote no more than one-third of your speech preparation time to research (e.g., if you have three weeks before your speech date, your research should be done by the end of the first week). If you are not careful, you could easily end up spending all your time on research and waiting until the last minute to actually prepare your speech, which is highly inadvisable.

Speech Preparation Time

The second task in speech preparation is to sit down and actually develop your speech. During this time period, you will use the information you collected during your research to fully flesh out your ideas into a complete speech. You may be making arguments using the research or creating visual aids. Whatever you need to complete during this time period, you need to give yourself ample time to actually prepare your speech. One common rule of thumb is one day of speech preparation per one minute of actual speaking time.

By allowing yourself enough time to prepare your speech, you’re also buffering yourself against a variety of things that can go wrong both in life and with your speech. Let’s face it, life happens. Often events completely outside our control happen, and these events could negatively impact our ability to prepare a good speech. When you give yourself a little time buffer, you’re already insulated from the possible negative effects on your speech if something goes wrong.

The last part of speech preparation is practice. Although some try to say that practice makes perfect, we realize that perfection is never realistic because no one is perfect. We prefer this mantra: “Practice makes permanent.”

And by “practice,” we mean actual rehearsals in which you deliver your speech out loud. Speakers who only script out their speeches or only think through them often forget their thoughts when they stand in front of an audience. Research has shown that when individuals practice, their speech performance in front of an audience is more closely aligned with their practice than people who just think about their speeches. In essence, you need to allow yourself to become comfortable not only with the text of the speech but also with the nonverbal delivery of the speech, so giving yourself plenty of speech preparation time also gives you more practice time. We will discuss speech development and practice further in other chapters.

Determining Your Needs

When starting your research, you want to start by asking yourself what you think you need. Obviously, you’ll need to have a good idea about what your topic is before just randomly looking at information in a library or online. Your instructor may provide some very specific guidance for the type of information he or she wants to see in your speech, so that’s a good place to start determining your basic needs.

Once you have a general idea of your basic needs, you can start to ask yourself a series of simple questions:

• What do I, personally, know about my topic?
• Do I have any clear gaps in my knowledge of my topic?
• Do I need to conduct primary research for my speech?
• Do I need research related to facts?
• Do I need research related to theories?
• Do I need research related to applications?

The clearer you are about the type of research you need at the onset of the research process, the easier it will be to locate specific information.

Finding Resources

Once you have a general idea about the basic needs you have for your research, it’s time to start tracking down your secondary sources. Thankfully, we live in a world that is swimming with information. Back in the decades when the authors of this textbook first started researching, we all had to go to a library and search through a physical card catalog to find books. If you wanted to research a topic in magazine or journal articles, you had to look up key terms in a giant book, printed annually, known as an index of periodicals. Researchers could literally spend hours in the library and find just one or two sources that were applicable to their topic.

Today, on the other hand, information is quite literally at our fingertips. Not only is information generally more accessible, it is also considerably easier to access. In fact, we have the opposite problem from a couple of decades ago—we have too much information at our fingertips. In addition, we now have to be more skeptical about where that information is coming from. In this section we’re going to discuss how to find information in both nonacademic and academic sources.

Nonacademic Information Sources

Nonacademic information sources are sometimes also called popular press information sources; their primary purpose is to be read by the general public. Most nonacademic information sources are written at a sixth- to eighth-grade reading level, so they are very accessible. Although the information often contained in these sources is often quite limited, the advantage of using nonacademic sources is that they appeal to a broad, general audience.

The first source we have for finding secondary information is books. Now, the authors of your text are admitted bibliophiles—we love books. Fiction, nonfiction, it doesn’t really matter, we just love books. And, thankfully, we live in a world where books abound and reading has never been easier. Unless your topic is very cutting-edge, chances are someone has written a book about your topic at some point in history.

Historically, the original purpose of libraries was to house manuscripts that were copied by hand and stored in library collections. After Gutenberg created the printing press, we had the ability to mass produce writing, and the handwritten manuscript gave way to the printed manuscript. In today’s modern era, we are seeing another change where printed manuscript is now giving way, to some extent, to the electronic manuscript. Amazon.com’s Kindle, Barnes & Noble’s Nook, Apple’s iPad, and Sony’s e-Ink-based readers are examples of the new hardware enabling people to take entire libraries of information with them wherever they go. We now can carry the amount of information that used to be housed in the greatest historic libraries in the palms of our hands. When you sit back and really think about it, that’s pretty darn cool!

In today’s world, there are three basic types of libraries you should be aware of: physical library, physical/electronic library, and e-online library. The physical library is a library that exists only in the physical world. Many small community or county library collections are available only if you physically go into the library and check out a book. We highly recommend doing this at some point. Libraries today generally model the US Library of Congress’s card catalog system. As such, most library layouts are similar. This familiar layout makes it much easier to find information if you are using multiple libraries. Furthermore, because the Library of Congress catalogs information by type, if you find one book that is useful for you, it’s very likely that surrounding books on the same shelf will also be useful. When people don’t take the time to physically browse in a library, they often miss out on some great information.

The second type of library is the library that has both physical and electronic components. Most college and university libraries have both the physical stacks (where the books are located) and electronic databases containing e-books. The two largest e-book databases are ebrary ( http://www.ebrary.com ) and NetLibrary ( http://www.netlibrary.com ). Although these library collections are generally cost-prohibitive for an individual, more and more academic institutions are subscribing to them. Some libraries are also making portions of their collections available online for free: Harvard University’s Digital Collections ( http://digitalcollections.harvard.edu ), New York Public Library’s E-book Collection ( http://ebooks.nypl.org ), The British Library’s Online Gallery ( http://www.bl.uk/onlinegallery/virtualbooks/index.html# ), and the US Library of Congress ( http://www.loc.gov ).

One of the greatest advantages to using libraries for finding books is that you can search not only their books, but often a wide network of other academic institutions’ books as well. Furthermore, in today’s world, we have one of the greatest online card catalogs ever created—and it wasn’t created for libraries at all! Retail bookseller sites like Amazon.com can be a great source for finding books that may be applicable to your topic, and the best part is, you don’t actually need to purchase the book if you use your library, because your library may actually own a copy of a book you find on a bookseller site. You can pick a topic and then search for that topic on a bookseller site. If you find a book that you think may be appropriate, plug that book’s title into your school’s electronic library catalog. If your library owns the book, you can go to the library and pick it up today.

If your library doesn’t own it, do you still have an option other than buying the book? Yes: interlibrary loans. An interlibrary loan is a process where librarians are able to search other libraries to locate the book a researcher is trying to find. If another library has that book, then the library asks to borrow it for a short period of time. Depending on how easy a book is to find, your library could receive it in a couple of days or a couple of weeks. Keep in mind that interlibrary loans take time, so do not expect to get a book at the last minute. The more lead time you provide a librarian to find a book you are looking for, the greater the likelihood that the book will be sent through the mail to your library on time.

The final type of library is a relatively new one, the library that exists only online. With the influx of computer technology, we have started to create vast stores of digitized content from around the world. These online libraries contain full-text documents free of charge to everyone. Some online libraries we recommend are Project Gutenberg ( http://www.gutenberg.org ), Google Books ( http://books.google.com ), Read Print ( http://www.readprint.com ), Open Library ( http://openlibrary.org ), and Get Free e-Books ( http://www.getfreeebooks.com ). This is a short list of just a handful of the libraries that are now offering free e-content.

General-Interest Periodicals

The second category of information you may seek out includes general-interest periodicals . These are magazines and newsletters published on a fairly systematic basis. Some popular magazines in this category include The New Yorker , People , Reader’s Digest , Parade , Smithsonian , and The Saturday Evening Post . These magazines are considered “general interest” because most people in the United States could pick up a copy of these magazines and find them interesting and topical.

Special-Interest Periodicals

Special-interest periodicals are magazines and newsletters that are published for a narrower audience. In a 2005 article, Business Wire noted that in the United States there are over ten thousand different magazines published annually, but only two thousand of those magazines have significant circulation 1 . Some more widely known special-interest periodicals are Sports Illustrated , Bloomberg’s Business Week , Gentleman’s Quarterly , Vogue , Popular Science , and House and Garden . But for every major magazine, there are a great many other lesser-known magazines like American Coin Op Magazine , Varmint Hunter , Shark Diver Magazine , Pet Product News International , Water Garden News , to name just a few.

Newspapers and Blogs

Another major source of nonacademic information is newspapers and blogs. Thankfully, we live in a society that has a free press. We’ve opted to include both newspapers and blogs in this category. A few blogs (e.g., The Huffington Post , Talkingpoints Memo , News Max , The Daily Beast , Salon ) function similarly to traditional newspapers. Furthermore, in the past few years we’ve lost many traditional newspapers around the United States; cities that used to have four or five daily papers may now only have one or two.

According to newspapers.com, the top ten newspapers in the United States are USA Today , the Wall Street Journal , the New York Times , the Los Angeles Times , the Washington Post , the New York Daily News , the Chicago Tribune , the New York Post , Long Island Newsday , and the Houston Chronicle . Most colleges and universities subscribe to a number of these newspapers in paper form or have access to them electronically. Furthermore, LexisNexis, a database many colleges and universities subscribe to, has access to full text newspaper articles from these newspapers and many more around the world.

In addition to traditional newspapers, blogs are becoming a mainstay of information in today’s society. In fact, since the dawn of the twenty-first century many major news stories have been broken by professional bloggers rather than traditional newspaper reporters (Ochman, 2007). Although anyone can create a blog, there are many reputable blog sites that are run by professional journalists. As such, blogs can be a great source of information. However, as with all information on the Internet, you often have to wade through a lot of junk to find useful, accurate information.

We do not personally endorse any blogs, but according to Technorati.com, the top eight most commonly read blogs in the world (in 2011) are as follows:

• The Huffington Post ( http://www.huffingtonpost.com )
• Gizmodo ( http://www.gizmodo.com )
• TechCrunch ( http://www.techcrunch.com )
• Mashable! ( http://mashable.com )
• Engadget ( http://www.engadget.com )
• Boing Boing ( http://www.boingboing.net )
• The Daily Beast ( http://www.thedailybeast.com )
• TMZ ( http://www.tmz.com )

Encyclopedias

Another type of source that you may encounter is the encyclopedia. Encyclopedias are information sources that provide short, very general information about a topic. Encyclopedias are available in both print and electronic formats, and their content can range from eclectic and general (e.g., Encyclopædia Britannica ) to the very specific (e.g., Encyclopedia of 20th Century Architecture , or Encyclopedia of Afterlife Beliefs and Phenomena ). It is important to keep in mind that encyclopedias are designed to give only brief, fairly superficial summaries of a topic area. Thus they may be useful for finding out what something is if it is referenced in another source, but they are generally not a useful source for your actual speech. In fact, many instructors do not allow students to use encyclopedias as sources for their speeches for this very reason.

One of the most popular online encyclopedic sources is Wikipedia. Like other encyclopedias, it can be useful for finding out basic information (e.g., what baseball teams did Catfish Hunter play for?) but will not give you the depth of information you need for a speech. Also keep in mind that Wikipedia, unlike the general and specialized encyclopedias available through your library, can be edited by anyone and therefore often contains content errors and biased information. If you are a fan of The Colbert Report , you probably know that host Stephen Colbert has, on several occasions, asked viewers to change Wikipedia content to reflect his views of the world. This is just one example of why one should always be careful of information on the web, but this advice is even more important when considering group-edited sites such as Wikipedia.

Websites are the last major source of nonacademic information. In the twenty-first century we live in a world where there is a considerable amount of information readily available at our fingertips. Unfortunately, you can spend hours and hours searching for information and never quite find what you’re looking for if you don’t devise an Internet search strategy. First, you need to select a good search engine to help you find appropriate information. The graphic below contains a list of common search engines and the types of information they are useful for finding.

Academic Information Sources

After nonacademic sources, the second major source for finding information comes from academics. The main difference between academic or scholarly information and the information you get from the popular press is oversight. In the nonacademic world, the primary gatekeeper of information is the editor, who may or may not be a content expert. In academia, we have established a way to perform a series of checks to ensure that the information is accurate and follows agreed-upon academic standards. For example, this book, or portions of this book, were read by dozens of academics who provided feedback. Having this extra step in the writing process is time consuming, but it provides an extra level of confidence in the relevance and accuracy of the information. In this section, we will discuss scholarly books and articles, computerized databases, and finding scholarly information on the web.

Scholarly Books

College and university libraries are filled with books written by academics. According to the Text and Academic Authors Association ( http://www.taaonline.net ), there are two types of scholarly books: textbooks and academic books. Textbooks are books that are written about a segment of content within a field of academic study and are written for undergraduate or graduate student audiences. These books tend to be very specifically focused. Take this book, for instance. We are not trying to introduce you to the entire world of human communication, just one small aspect of it: public speaking. Textbooks tend to be written at a fairly easy reading level and are designed to transfer information in a manner that mirrors classroom teaching to some extent. Also, textbooks are secondary sources of information. They are designed to survey the research available in a particular field rather than to present new research.

Academic books are books that are primarily written for other academics for informational and research purposes. Generally speaking, when instructors ask for you to find scholarly books, they are referring to academic books. Thankfully, there are hundreds of thousands of academic books published on almost every topic you can imagine. In the field of communication, there are a handful of major publishers who publish academic books: SAGE ( http://www.sagepub.com ), Routledge ( http://www.routledge.com ), Jossey-Bass ( http://www.josseybass.com ), Pfeiffer ( http://www.pfeiffer.com ), the American Psychological Association ( http://www.apa.org/pubs/books ), and the National Communication Association ( http://www.ncastore.com ), among others. In addition to the major publishers who publish academic books, there are also many university presses who publish academic books: SUNY Press ( http://www.sunypress.edu ), Oxford University Press ( http://www.oup.com/us ), University of South Carolina Press ( http://www.sc.edu/uscpress ), Baylor University Press ( http://www.baylorpress.com ), University of Illinois Press ( http://www.press.uillinois.edu ), and the University of Alabama Press ( http://www.uapress.ua.edu ) are just a few of them.

Scholarly Articles

Because most academic writing comes in the form of scholarly articles or journal articles, that is the best place for finding academic research on a given topic. Every academic subfield has its own journals, so you should never have a problem finding the best and most recent research on a topic. However, scholarly articles are written for a scholarly audience, so reading scholarly articles takes more time than if you were to read a magazine article in the popular press. It’s also helpful to realize that there may be parts of the article you simply do not have the background knowledge to understand, and there is nothing wrong with that. Many research studies are conducted by quantitative researchers who rely on statistics to examine phenomena. Unless you have training in understanding the statistics, it is difficult to interpret the statistical information that appears in these articles. Instead, focus on the beginning part of the article where the author(s) will discuss previous research (secondary research), and then focus at the end of the article, where the author(s) explain what was found in their research (primary research).

Computerized Databases

Finding academic research is easier today than it ever has been in the past because of large computer databases containing research. Here’s how these databases work. A database company signs contracts with publishers to gain the right to store the publishers’ content electronically. The database companies then create thematic databases containing publications related to general areas of knowledge (business, communication, psychology, medicine, etc.). The database companies then sell subscriptions to these databases to libraries.

The largest of these database companies is a group called EBSCO Publishing, which runs both EBSCO Host (an e-journal provider) and NetLibrary (a large e-book library) ( http://www.ebscohost.com ). Some of the more popular databases that EBSCO provides to colleges and universities are: Academic Search Complete, Business Source Complete, Communication and Mass Media Complete, Education Research Complete, Humanities International Complete, Philosopher’s Index, Political Science Complete, PsycArticles, and Vocational and Career Collection. Academic Search Complete is the broadest of all the databases and casts a fairly wide net across numerous fields. Information that you find using databases can contain both nonacademic and academic information, so EBSCO Host has built in a number of filtering options to help you limit the types of information available.

We strongly recommend checking out your library’s website to see what databases they have available and if they have any online tutorials for finding sources using the databases to which your library subscribes.

Scholarly Information on the Web

In addition to the subscription databases that exist on the web, there are also a number of great sources for scholarly information on the web. As mentioned earlier, however, finding scholarly information on the web poses a problem because anyone can post information on the web. Fortunately, there are a number of great websites that attempt to help filter this information for us.

Tips for Finding Information Sources

Now that we’ve given you plenty of different places to start looking for research, we need to help you sort through the research. In this section, we’re going to provide a series of tips that should make this process easier and help you find appropriate information quickly. And here is our first tip: We cannot recommend Mary George’s book The Elements of Library Research: What Every Student Needs to Know more highly. Honestly, we wish this book had been around when we were just learning how to research.

Create a Research Log

Nothing is more disheartening than when you find yourself at 1:00 a.m. asking, “Haven’t I already read this?” We’ve all learned the tough lessons of research, and this is one that keeps coming back to bite us in the backside if we’re not careful. According to a very useful book called The Elements of Library Research by M. W. George, a research log is a “step-by-step account of the process of identifying, obtaining, and evaluating sources for a specific project, similar to a lab note-book in an experimental setting” (George, 2008). In essence, George believes that keeping a log of what you’ve done is very helpful because it can help you keep track of what you’ve read thus far. You can use a good old-fashioned notebook, or if you carry around your laptop or netbook with you, you can always keep it digitally. While there are expensive programs like Microsoft Office OneNote that can be used for note keeping, there are also a number of free tools that could be adapted as well.

Start with Background Information

It’s not unusual for students to try to jump right into the meat of a topic, only to find out that there is a lot of technical language they just don’t understand. For this reason, you may want to start your research with sources written for the general public. Generally, these lower-level sources are great for background information on a topic and are helpful when trying to learn the basic vocabulary of a subject area.

Search Your Library’s Computers

Once you’ve started getting a general grasp of the broad content area you want to investigate, it’s time to sit down and see what your school’s library has to offer. If you do not have much experience in using your library’s website, see if the website contains an online tutorial. Most schools offer online tutorials to show students the resources that students can access. If your school doesn’t have an online tutorial, you may want to call your library and schedule an appointment with a research librarian to learn how to use the school’s computers. Also, if you tell your librarian that you want to learn how to use the library, he or she may be able to direct you to online resources that you may have missed.

Try to search as many different databases as possible. Look for relevant books, e-books, newspaper articles, magazine articles, journal articles, and media files. Modern college and university libraries have a ton of sources, and one search may not find everything you are looking for on the first pass. Furthermore, don’t forget to think about synonyms for topics. The more synonyms you can generate for your topic, the better you’ll be at finding information.

Learn to Skim

If you sit down and try to completely read every article or book you find, it will take you a very long time to get through all the information. Start by reading the introductory paragraphs. Generally, the first few paragraphs will give you a good idea about the overall topic. If you’re reading a research article, start by reading the abstract. If the first few paragraphs or abstract don’t sound like they’re applicable, there’s a good chance the source won’t be useful for you. Second, look for highlighted, italicized, or bulleted information. Generally, authors use highlighting, italics, and bullets to separate information to make it jump out for readers. Third, look for tables, charts, graphs, and figures. All these forms are separated from the text to make the information more easily understandable for a reader, so seeing if the content is relevant is a way to see if it helps you. Fourth, look at headings and subheadings. Headings and subheadings show you how an author has grouped information into meaningful segments. If you read the headings and subheadings and nothing jumps out as relevant, that’s another indication that there may not be anything useful in that source. Lastly, take good notes while you’re skimming. One way to take good notes is to attach a sticky note to each source. If you find relevant information, write that information on the sticky note along with the page number. If you don’t find useful information in a source, just write “nothing” on the sticky note and move on to the next source. This way when you need to sort through your information, you’ll be able to quickly see what information was useful and locate the information. Other people prefer to create a series of note cards to help them organize their information. Whatever works best for you is what you should use.

Read Bibliographies/Reference Pages

After you’ve finished reading useful sources, see who those sources cited on their bibliographies or reference pages. We call this method backtracking . Often the sources cited by others can lead us to even better sources than the ones we found initially.

Ask for Help

Don’t be afraid to ask for help. As we said earlier in this chapter, reference librarians are your friends. They won’t do your work for you, but they are more than willing to help if you ask.

Evaluating Resources

The final step in research occurs once you’ve found resources relevant to your topic: evaluating the quality of those resources. Below is a list of six questions to ask yourself about the sources you’ve collected; these are drawn from the book The Elements of Library Research by M. W. George (Geogrge, 2008).

What Is the Date of Publication?

The first question you need to ask yourself is the date of the source’s publication. Although there may be classic studies that you want to cite in your speech, generally, the more recent the information, the better your presentation will be. As an example, if you want to talk about the current state of women’s education in the United States, relying on information from the 1950s that debated whether “coeds” should attend class along with male students is clearly not appropriate. Instead you’d want to use information published within the past five to ten years.

Who Is the Author?

The next question you want to ask yourself is about the author. Who is the author? What are her or his credentials? Does he or she work for a corporation, college, or university? Is a political or commercial agenda apparent in the writing? The more information we can learn about an author, the better our understanding and treatment of that author’s work will be. Furthermore, if we know that an author is clearly biased in a specific manner, ethically we must tell our audience members. If we pretend an author is unbiased when we know better, we are essentially lying to our audience.

Who Is the Publisher?

In addition to knowing who the author is, we also want to know who the publisher is. While there are many mainstream publishers and academic press publishers, there are also many fringe publishers. For example, maybe you’re reading a research report published by the Cato Institute. While the Cato Institute may sound like a regular publisher, it is actually a libertarian think tank ( http://www.cato.org ). As such, you can be sure that the information in its publications will have a specific political bias. While the person writing the research report may be an upstanding author with numerous credits, the Cato Institute only publishes reports that adhere to its political philosophy. Generally, a cursory examination of a publisher’s website is a good indication of the specific political bias. Most websites will have an “About” section or an “FAQ” section that will explain who the publisher is.

Is It Academic or Nonacademic?

The next question you want to ask yourself is whether the information comes from an academic or a nonacademic source. Because of the enhanced scrutiny academic sources go through, we argue that you can generally rely more on the information contained in academic sources than nonacademic sources. One very notorious example of the difference between academic versus nonacademic information can be seen in the problem of popular-culture author John Gray, author of Men are From Mars, Women are From Venus . Gray, who received a PhD via a correspondence program from Columbia Pacific University in 1982, has written numerous books on the topic of men and women. Unfortunately, the academic research on the subject of sex and gender differences is often very much at odds with Gray’s writing. For a great critique of Gray’s writings, check out Julia Wood’s article in the Southern Communication Journal (Wood, 2002). Ultimately, we strongly believe that using academic publications is always in your best interest because they generally contain the most reliable information.

What Is the Quality of the Bibliography/Reference Page?

Another great indicator of a well-thought-out and researched source is the quality of its bibliography or reference page. If you look at a source’s bibliography or reference page and it has only a couple of citations, then you can assume that either the information was not properly cited or it was largely made up by someone. Even popular-press books can contain great bibliographies and reference pages, so checking them out is a great way to see if an author has done her or his homework prior to writing a text. As noted above, it is also an excellent way to find additional resources on a topic.

Do People Cite the Work?

The last question to ask about a source is, “Are other people actively citing the work?” One way to find out whether a given source is widely accepted is to see if numerous people are citing it. If you find an article that has been cited by many other authors, then clearly the work has been viewed as credible and useful. If you’re doing research and you keep running across the same source over and over again, that is an indication that it’s an important study that you should probably take a look at. Many colleges and universities also subscribe to Science Citation Index (SCI), Social Sciences Citation Index (SSCI), or the Arts and Humanities Citation Index (AHCI), which are run through Institute for Scientific Information’s Web of Knowledge database service ( http://isiwebofknowledge.com ). All these databases help you find out where information has been cited by other researchers.

1 Total number of magazines published in the US is greater than 10,000 but only about 2,000 have significant circulation. (2005, September 21). Business Wire . Retrieved from http://findarticles.com .

George, M. W. (2008). The elements of library research: What every student needs to know . Princeton, NJ: Princeton University Press, p. 183.

Howard, R. M., & Taggart, A. R. (2010). Research matters . New York: McGraw-Hill, pp. 102–103.

Ochman, B. L. (2007, June 29). The top 10 news stories broken by bloggers. TechNewsWorld. [Web log post]. Retrieved July 14, 2011, from http://www.mpdailyfix.com/technewsworld-the-top-10-news-stories-broken-by-bloggers .

Project Management Institute. (2004). A guide to the project management body of knowledge: PMBOK® guide (3rd ed.). Newton Square, PA: Author, p. 19.

Wood, J. T. (2002). A critical response to John Gray’s Mars and Venus portrayals of men and women. Southern Communication Journal, 67 , 201–210.

The phases that connect the beginning of a project to its end

a process where librarians are able to search other libraries to locate the book a researcher is trying to find

magazines and newsletters published on a fairly systematic basis

magazines and newsletters that are published for a narrower audience

information sources that provide short, very general information about a topic

books that are written about a segment of content within a field of academic study and are written for undergraduate or graduate student audiences

books that are primarily written for other academics for informational and research purposes

step-by-step account of the process of identifying, obtaining, and evaluating sources for a specific project, similar to a lab note-book in an experimental setting

after you’ve finished reading useful sources, see who those sources cited on their bibliographies or reference pages

Introduction to Speech Communication Copyright © 2021 by Individual authors retain copyright of their work. is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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9.2 Researching and Supporting Your Speech

Learning objectives.

• Identify appropriate methods for conducting college-level research.
• Distinguish among various types of sources.
• Evaluate the credibility of sources.
• Identify various types of supporting material.
• Employ visual aids that enhance a speaker’s message.

We live in an age where access to information is more convenient than ever before. The days of photocopying journal articles in the stacks of the library or looking up newspaper articles on microfilm are over for most. Yet, even though we have all this information at our fingertips, research skills are more important than ever. Our challenge now is not accessing information but discerning what information is credible and relevant. Even though it may sound inconvenient to have to physically go to the library, students who did research before the digital revolution did not have to worry as much about discerning. If you found a source in the library, you could be assured of its credibility because a librarian had subscribed to or purchased that content. When you use Internet resources like Google or Wikipedia, you have no guarantees about some of the content that comes up.

Finding Supporting Material

As was noted in Section 9.1 “Selecting and Narrowing a Topic” , it’s good to speak about something you are already familiar with. So existing knowledge forms the first step of your research process. Depending on how familiar you are with a topic, you will need to do more or less background research before you actually start incorporating sources to support your speech. Background research is just a review of summaries available for your topic that helps refresh or create your knowledge about the subject. It is not the more focused and academic research that you will actually use to support and verbally cite in your speech. Figure 9.3 “Research Process” illustrates the research process. Note that you may go through some of these steps more than once.

Figure 9.3 Research Process

I will reiterate several times in this chapter that your first step for research in college should be library resources, not Google or Bing or other general search engines. In most cases, you can still do your library research from the comfort of a computer, which makes it as accessible as Google but gives you much better results. Excellent and underutilized resources at college and university libraries are reference librarians. Reference librarians are not like the people who likely staffed your high school library. They are information-retrieval experts. At most colleges and universities, you can find a reference librarian who has at least a master’s degree in library and information sciences, and at some larger or specialized schools, reference librarians have doctoral degrees. I liken research to a maze, and reference librarians can help you navigate the maze. There may be dead ends, but there’s always another way around to reach the end goal. Unfortunately, many students hit their first dead end and give up or assume that there’s not enough research out there to support their speech. Trust me, if you’ve thought of a topic to do your speech on, someone else has thought of it, too, and people have written and published about it. Reference librarians can help you find that information. I recommend that you meet with a reference librarian face-to-face and take your assignment sheet and topic idea with you. In most cases, students report that they came away with more information than they needed, which is good because you can then narrow that down to the best information. If you can’t meet with a reference librarian face-to-face, many schools now offer the option to do a live chat with a reference librarian, and you can also contact them by e-mail or phone.

College and university libraries are often at the cutting edge of information retrieval for academic research.

Andre Vandal – The Morrin College Library – CC BY-NC-ND 2.0.

Aside from the human resources available in the library, you can also use electronic resources such as library databases. Library databases help you access more credible and scholarly information than what you will find using general Internet searches. These databases are quite expensive, and you can’t access them as a regular citizen without paying for them. Luckily, some of your tuition dollars go to pay for subscriptions to these databases that you can then access as a student. Through these databases, you can access newspapers, magazines, journals, and books from around the world. Of course, libraries also house stores of physical resources like DVDs, books, academic journals, newspapers, and popular magazines. You can usually browse your library’s physical collection through an online catalog search. A trip to the library to browse is especially useful for books. Since most university libraries use the Library of Congress classification system, books are organized by topic. That means if you find a good book using the online catalog and go to the library to get it, you should take a moment to look around that book, because the other books in that area will be topically related. On many occasions, I have used this tip and gone to the library for one book but left with several.

Although Google is not usually the best first stop for conducting college-level research, Google Scholar is a separate search engine that narrows results down to scholarly materials. This version of Google has improved much over the past few years and has served as a good resource for my research, even for this book. A strength of Google Scholar is that you can easily search for and find articles that aren’t confined to a particular library database. Basically, the pool of resources you are searching is much larger than what you would have using a library database. The challenge is that you have no way of knowing if the articles that come up are available to you in full-text format. As noted earlier, most academic journal articles are found in databases that require users to pay subscription fees. So you are often only able to access the abstracts of articles or excerpts from books that come up in a Google Scholar search. You can use that information to check your library to see if the article is available in full-text format, but if it isn’t, you have to go back to the search results. When you access Google Scholar on a campus network that subscribes to academic databases, however, you can sometimes click through directly to full-text articles. Although this resource is still being improved, it may be a useful alternative or backup when other search strategies are leading to dead ends.

Types of Sources

There are several different types of sources that may be relevant for your speech topic. Those include periodicals, newspapers, books, reference tools, interviews, and websites. It is important that you know how to evaluate the credibility of each type of source material.

Periodicals

Periodicals include magazines and journals, as they are published periodically. There are many library databases that can access periodicals from around the world and from years past. A common database is Academic Search Premiere (a similar version is Academic Search Complete). Many databases, like this one, allow you to narrow your search terms, which can be very helpful as you try to find good sources that are relevant to your topic. You may start by typing a key word into the first box and searching. Sometimes a general search like this can yield thousands of results, which you obviously wouldn’t have time to look through. In this case you may limit your search to results that have your keyword in the abstract , which is the author-supplied summary of the source. If there are still too many results, you may limit your search to results that have your keyword in the title. At this point, you may have reduced those ten thousand results down to a handful, which is much more manageable.

Within your search results, you will need to distinguish between magazines and academic journals. In general, academic journals are considered more scholarly and credible than magazines because most of the content in them is peer reviewed. The peer-review process is the most rigorous form of review, which takes several months to years and ensures that the information that is published has been vetted and approved by numerous experts on the subject. Academic journals are usually affiliated with professional organizations rather than for-profit corporations, and neither authors nor editors are paid for their contributions. For example, the Quarterly Journal of Speech is one of the oldest journals in communication studies and is published by the National Communication Association.

The National Communication Association publishes several peer-reviewed academic journals.

The National Communication Association’s office in Washington D.C., courtesy of Wikimedia Commons – CC BY-SA 3.0.

If your instructor wants you to have sources from academic journals, you can often click a box to limit your search results to those that are “peer reviewed.” There are also subject-specific databases you can use to find periodicals. For example, Communication and Mass Media Complete is a database that includes articles from hundreds of journals related to communication studies. It may be acceptable for you to include magazine sources in your speech, but you should still consider the credibility of the source. Magazines like Scientific American and Time are generally more credible and reliable than sources like People or Entertainment Weekly .

Newspapers and Books

Newspapers and books can be excellent sources but must still be evaluated for relevance and credibility. Newspapers are good for topics that are developing quickly, as they are updated daily. While there are well-known newspapers of record like the New York Times , smaller local papers can also be credible and relevant if your speech topic doesn’t have national or international reach. You can access local, national, and international newspapers through electronic databases like LexisNexis. If a search result comes up that doesn’t have a byline with an author’s name or an organization like the Associated Press or Reuters cited, then it might be an editorial. Editorials may also have bylines, which make them look like traditional newspaper articles even though they are opinion based. It is important to distinguish between news articles and editorials because editorials are usually not objective and do not go through the same review process that a news story does before it’s published. It’s also important to know the background of your paper. Some newspapers are more tabloid focused or may be published by a specific interest group that has an agenda and biases. So it’s usually better to go with a newspaper that is recognized as the newspaper of record for a particular area.

Books are good for a variety of subjects and are useful for in-depth research that you can’t get as regularly from newspapers or magazines. Edited books with multiple chapters by different authors can be especially good to get a variety of perspectives on a topic.

Don’t assume that you can’t find a book relevant to a topic that is fairly recent, since books may be published within a year of a major event.

Wikimedia Commons – CC BY 2.0.

To evaluate the credibility of a book, you’ll want to know some things about the author. You can usually find this information at the front or back of the book. If an author is a credentialed and recognized expert in his or her area, the book will be more credible. But just because someone wrote a book on a subject doesn’t mean he or she is the most credible source. For example, a quick search online brings up many books related to public speaking that are written by people who have no formal training in communication or speech. While they may have public speaking experience that can help them get a book deal with a certain publisher, that alone wouldn’t qualify them to write a textbook, as textbook authors are expected to be credentialed experts—that is, people with experience and advanced training/degrees in their area. The publisher of a book can also be an indicator of credibility. Books published by university/academic presses (University of Chicago Press, Duke University Press) are considered more credible than books published by trade presses (Penguin, Random House), because they are often peer reviewed and they are not primarily profit driven.

Reference Tools

The transition to college-level research means turning more toward primary sources and away from general reference materials. Primary sources are written by people with firsthand experiences with an event or researchers/scholars who conducted original research. Unfortunately, many college students are reluctant to give up their reliance on reference tools like dictionaries and encyclopedias. While reference tools like dictionaries and encyclopedias are excellent for providing a speaker with a background on a topic, they should not be the foundation of your research unless they are academic and/or specialized.

Dictionaries are handy tools when we aren’t familiar with a particular word. However, citing a dictionary like Webster’s as a source in your speech is often unnecessary. I tell my students that Webster’s Dictionary is useful when you need to challenge a Scrabble word, but it isn’t the best source for college-level research. You will inevitably come upon a word that you don’t know while doing research. Most good authors define the terms they use within the content of their writing. In that case, it’s better to use the author’s definition than a dictionary definition. Also, citing a dictionary doesn’t show deep research skills; it only shows an understanding of alphabetical order. So ideally you would quote or paraphrase the author’s definition rather than turning to a general dictionary like Webster’s . If you must turn to a dictionary, I recommend an academic dictionary like The Oxford English Dictionary (OED) , which is the most comprehensive dictionary in the English language, with more than twenty volumes. You can’t access the OED for free online, but most libraries pay for a subscription that you can access as a student or patron. While the OED is an academic dictionary, it is not specialized, and you may need a specialized dictionary when dealing with very specific or technical terms. The Dictionary of Business and Economics is an example of an academic and specialized dictionary.

Many students have relied on encyclopedias for research in high school, but most encyclopedias, like World Book , Encarta , or Britannica , are not primary sources. Instead, they are examples of secondary sources that aggregate, or compile, research done by others in a condensed summary. As I noted earlier, reference sources like encyclopedias are excellent resources to get you informed about the basics of a topic, but at the college level, primary sources are expected. Many encyclopedias are Internet based, which makes them convenient, but they are still not primary sources, and their credibility should be even more scrutinized.

Wikipedia’s open format also means it doesn’t generally meet the expectations for credible, scholarly research.

Wikipedia – CC BY-SA 3.0.

Wikipedia revolutionized how many people retrieve information and pioneered an open-publishing format that allowed a community of people to post, edit, and debate content. While this is an important contribution to society, Wikipedia is not considered a scholarly or credible source. Like other encyclopedias, Wikipedia should not be used in college-level research, because it is not a primary source. In addition, since its content can be posted and edited by anyone, we cannot be sure of the credibility of the content. Even though there are self-appointed “experts” who monitor and edit some of the information on Wikipedia, we cannot verify their credentials or the review process that information goes through before it’s posted. I’m not one of the college professors who completely dismisses Wikipedia, however. Wikipedia can be a great source for personal research, developing news stories, or trivia. Sometimes you can access primary sources through Wikipedia if you review the footnote citations included in an entry. Moving beyond Wikipedia, as with dictionaries, there are some encyclopedias that are better suited for college research. The Encyclopedia of Black America and the Encyclopedia of Disaster Relief are examples of specialized academic reference sources that will often include, in each entry, an author’s name and credentials and more primary source information.

When conducting an interview for a speech, you should access a person who has expertise in or direct experience with your speech topic. If you follow the suggestions for choosing a topic that were mentioned earlier, you may already know something about your speech topic and may have connections to people who would be good interview subjects. Previous employers, internship supervisors, teachers, community leaders, or even relatives may be appropriate interviewees, given your topic. If you do not have a connection to someone you can interview, you can often find someone via the Internet who would be willing to answer some questions. Many informative and persuasive speech topics relate to current issues, and most current issues have organizations that represent their needs. For an informative speech on ageism or a persuasive speech on lowering the voting age, a quick Internet search for “youth rights” leads you to the webpage for the National Youth Rights Association. Like most organization web pages, you can click on the “Contact Us” link to get information for leaders in the organization. You could also connect to members of the group through Facebook and interview young people who are active in the organization.

Once you have identified a good interviewee, you will want to begin researching and preparing your questions. Open-ended questions cannot be answered with a “yes” or “no” and can provide descriptions and details that will add to your speech. Quotes and paraphrases from your interview can add a personal side to a topic or at least convey potentially complicated information in a more conversational and interpersonal way.

Even if you record an interview, take some handwritten notes and make regular eye contact with the interviewee to show that you are paying attention.

David Davies – Interviews – CC BY-SA 2.0.

Closed questions can be answered with one or two words and can provide a starting point to get to more detailed information if the interviewer has prepared follow-up questions. Unless the guidelines or occasion for your speech suggest otherwise, you should balance your interview data with the other sources in your speech. Don’t let your references to the interview take over your speech.

Tips for Conducting Interviews

• Do preliminary research to answer basic questions. Many people and organizations have information available publicly. Don’t waste interview time asking questions like “What year did your organization start?” when you can find that on the website.
• Plan questions ahead of time. Even if you know the person, treat it as a formal interview so you can be efficient.
• Ask open-ended questions that can’t be answered with only a yes or no. Questions that begin with how and why are generally more open-ended than do and did questions. Make sure you have follow-up questions ready.
• Use the interview to ask for the personal side of an issue that you may not be able to find in other resources. Personal narratives about experiences can resonate with an audience.
• Make sure you are prepared. If interviewing in person, have paper, pens, and a recording device if you’re using one. Test your recording device ahead of time. If interviewing over the phone, make sure you have good service so you don’t drop the call and that you have enough battery power on your phone. When interviewing on the phone or via video chat, make sure distractions (e.g., barking dogs) are minimized.
• Whether the interview is conducted face-to-face, over the phone, or via video (e.g., Skype), you must get permission to record. Recording can be useful, as it increases accuracy and the level of detail taken away from the interview. Most smartphones have free apps now that allow you to record face-to-face or phone conversations.
• Whether you record or not, take written notes during the interview. Aside from writing the interviewee’s responses, you can also take note of follow-up questions that come to mind or notes on the nonverbal communication of the interviewee.
• Mention ahead of time if you think you’ll have follow-up questions, so the interviewee can expect further contact.
• Reflect and expand on your notes soon after the interview. It’s impossible to transcribe everything during the interview, but you will remember much of what you didn’t have time to write down and can add it in.
• Follow up with a thank-you note. People are busy, and thanking them for their time and the information they provided will be appreciated.

We already know that utilizing library resources can help you automatically filter out content that may not be scholarly or credible, since the content in research databases is selected and restricted. However, some information may be better retrieved from websites. Even though both research databases and websites are electronic sources, there are two key differences between them that may impact their credibility. First, most of the content in research databases is or was printed but has been converted to digital formats for easier and broader access. In contrast, most of the content on websites has not been printed. Although not always the case, an exception to this is documents in PDF form found on web pages. You may want to do additional research or consult with your instructor to determine if that can count as a printed source. Second, most of the content on research databases has gone through editorial review, which means a professional editor or a peer editor has reviewed the material to make sure it is credible and worthy of publication. Most content on websites is not subjected to the same review process, as just about anyone with Internet access can self-publish information on a personal website, blog, wiki, or social media page. So what sort of information may be better retrieved from websites, and how can we evaluate the credibility of a website?

Most well-known organizations have official websites where they publish information related to their mission. If you know there is an organization related to your topic, you may want to see if they have an official website. It is almost always better to get information from an official website, because it is then more likely to be considered primary source information. Keep in mind, though, that organizations may have a bias or a political agenda that affects the information they put out. If you do get information from an official website, make sure to include that in your verbal citation to help establish your credibility. Official reports are also often best found on websites, as they rarely appear in their full form in periodicals, books, or newspapers. Government agencies, nonprofits, and other public service organizations often compose detailed and credible reports on a wide variety of topics.

The US Census Bureau’s official website is a great place to find current and credible statistics related to population numbers and demographic statistics.

U.S. Census Bureau – public domain.

A key way to evaluate the credibility of a website is to determine the site’s accountability. By accountability, I mean determining who is ultimately responsible for the content put out and whose interests the content meets. The more information that is included on a website, the better able you will be to determine its accountability. Ideally all or most of the following information would be included: organization/agency name, author’s name and contact information, date the information was posted or published, name and contact information for person in charge of web content (i.e., web editor or webmaster), and a link to information about the organization/agency/business mission. While all this information doesn’t have to be present to warrant the use of the material, the less accountability information is available, the more you should scrutinize the information. You can also begin to judge the credibility of a website by its domain name. Some common domain names are .com , .net , .org , .edu , .mil , and .gov . For each type of domain, there are questions you may ask that will help you evaluate the site’s credibility. You can see a summary of these questions in Table 9.2 “Website Domain Names and Credibility” . Note that some domain names are marked as “restricted” and others aren’t. When a domain is restricted, .mil for example, a person or group wanting to register that domain name has to prove that their content is appropriate for the guidelines of the domain name. Essentially, this limits access to the information published on those domain names, which increases the overall credibility.

Table 9.2 Website Domain Names and Credibility

Types of Supporting Material

There are several types of supporting material that you can pull from the sources you find during the research process to add to your speech. They include examples, explanations, statistics, analogies, testimony, and visual aids. You will want to have a balance of information, and you will want to include the material that is most relevant to your audience and is most likely to engage them. When determining relevance, utilize some of the strategies mentioned in Section 9.1 “Selecting and Narrowing a Topic” . Thinking about who your audience is and what they know and would like to know will help you tailor your information. Also try to incorporate proxemic information , meaning information that is geographically relevant to your audience. For example, if delivering a speech about prison reform to an audience made up of Californians, citing statistics from North Carolina prisons would not be as proxemic as citing information from California prisons. The closer you can get the information to the audience, the better. I tell my students to make the information so relevant and proxemic that it is in our backyards, in the car with us on the way to school or work, and in the bed with us while we sleep.

An example is a cited case that is representative of a larger whole. Examples are especially beneficial when presenting information that an audience may not be familiar with. They are also useful for repackaging or reviewing information that has already been presented. Examples can be used in many different ways, so you should let your audience, purpose and thesis, and research materials guide your use. You may pull examples directly from your research materials, making sure to cite the source. The following is an example used in a speech about the negative effects of standardized testing: “Standardized testing makes many students anxious, and even ill. On March 14, 2002, the Sacramento Bee reported that some standardized tests now come with instructions indicating what teachers should do with a test booklet if a student throws up on it.” You may also cite examples from your personal experience, if appropriate: “I remember being sick to my stomach while waiting for my SAT to begin.”

You may also use hypothetical examples, which can be useful when you need to provide an example that is extraordinary or goes beyond most people’s direct experience. Capitalize on this opportunity by incorporating vivid description into the example that appeals to the audience’s senses. Always make sure to indicate when you are using a hypothetical example, as it would be unethical to present an example as real when it is not. Including the word imagine or something similar in the first sentence of the example can easily do this.

Whether real or hypothetical, examples used as supporting material can be brief or extended. Brief examples are usually one or two sentences, as you can see in the following hypothetical example: “Imagine that your child, little sister, or nephew has earned good grades for the past few years of elementary school, loves art class, and also plays on the soccer team. You hear the unmistakable sounds of crying when he or she comes home from school and you find out that art and soccer have been eliminated because students did not meet the federal guidelines for performance on standardized tests.” Brief examples are useful when the audience is already familiar with a concept or during a review. Extended examples, sometimes called illustrations, are several sentences long and can be effective in introductions or conclusions to get the audience’s attention or leave a lasting impression. It is important to think about relevance and time limits when considering using an extended illustration. Since most speeches are given within time constraints, you want to make sure the extended illustration is relevant to your speech purpose and thesis and that it doesn’t take up a disproportionate amount of the speech. If a brief example or series of brief examples would convey the same content and create the same tone as the extended example, I suggest you go with brevity.

Explanations

Explanations clarify ideas by providing information about what something is, why something is the way it is, or how something works or came to be. One of the most common types of explanation is a definition. Definitions do not have to come from the dictionary. Many times, authors will define concepts as they use them in their writing, which is a good alternative to a dictionary definition.

Since quoting a dictionary definition during a speech is difficult, it’s better to put a definition into your own words based on how it is defined in the original source in which it appeared.

Julian Bucknall – Dictionaries – CC BY-NC 2.0.

As you do your research, think about how much your audience likely knows about a given subject. You do not need to provide definitions when information is common knowledge. Anticipate audience confusion and define legal, medical, or other forms of jargon as well as slang and foreign words. Definitions like the following are also useful for words that we are familiar with but may not know specifics: “According to the 2011 book Prohibition: 13 Years That Changed America , what we now know as Prohibition started in 1920 with the passage of the Volstead Act and the ratification of the Eighteenth Amendment.” Keep in mind that repeating a definition verbatim from a dictionary often leads to fluency hiccups, because definitions are not written to be read aloud. It’s a good idea to put the definition into your own words (still remembering to cite the original source) to make it easier for you to deliver.

Other explanations focus on the “why” and “how” of a concept. Continuing to inform about Prohibition, a speaker could explain why the movement toward Prohibition began: “The Eighteenth Amendment to the Constitution gained support because of the strong political influence of the Anti-Saloon League.” The speaker could go on to explain how the Constitution is amended: “According to the same book, a proposed amendment to the Constitution needs three-fourths of all the states to approve it in order to be ratified.” We use explanations as verbal clarifications to support our claims in daily conversations, perhaps without even noticing it. Consciously incorporating clear explanations into your speech can help you achieve your speech goals.

Statistics are numerical representations of information. They are very credible in our society, as evidenced by their frequent use by news agencies, government offices, politicians, and academics. As a speaker, you can capitalize on the power of statistics if you use them appropriately. Unfortunately, statistics are often misused by speakers who intentionally or unintentionally misconstrue the numbers to support their argument without examining the context from which the statistic emerged. All statistics are contextual, so plucking a number out of a news article or a research study and including it in your speech without taking the time to understand the statistic is unethical.

Although statistics are popular as supporting evidence, they can also be boring. There will inevitably be people in your audience who are not good at processing numbers. Even people who are good with numbers have difficulty processing through a series of statistics presented orally. Remember that we have to adapt our information to listeners who don’t have the luxury of pressing a pause or rewind button. For these reasons, it’s a good idea to avoid using too many statistics and to use startling examples when you do use them. Startling statistics should defy our expectations. When you give the audience a large number that they would expect to be smaller, or vice versa, you will be more likely to engage them, as the following example shows: “Did you know that 1.3 billion people in the world do not have access to electricity? That’s about 20 percent of the world’s population according to a 2009 study on the International Energy Agency’s official website.”

You should also repeat key statistics at least once for emphasis. In the previous example, the first time we hear the statistic 1.3 billion, we don’t have any context for the number. Translating that number into a percentage in the next sentence repeats the key statistic, which the audience now has context for, and repackages the information into a percentage, which some people may better understand. You should also round long numbers up or down to make them easier to speak. Make sure that rounding the number doesn’t distort its significance. Rounding 1,298,791,943 to 1.3 billion, for example, makes the statistic more manageable and doesn’t alter the basic meaning. It is also beneficial to translate numbers into something more concrete for visual or experiential learners by saying, for example, “That’s equal to the population of four Unites States of Americas.” While it may seem easy to throw some numbers in your speech to add to your credibility, it takes more work to make them impactful, memorable, and effective.

Tips for Using Statistics

• Make sure you understand the context from which a statistic emerges.
• Don’t overuse statistics.
• Use startling statistics that defy the audience’s expectations.
• Repeat key statistics at least once for emphasis.
• Use a variety of numerical representations (whole numbers, percentages, ratios) to convey information.
• Round long numbers to make them easier to speak.
• Translate numbers into concrete ideas for more impact.

Analogies involve a comparison of ideas, items, or circumstances. When you compare two things that actually exist, you are using a literal analogy—for example, “Germany and Sweden are both European countries that have had nationalized health care for decades.” Another type of literal comparison is a historical analogy. In Mary Fisher’s now famous 1992 speech to the Republican National Convention, she compared the silence of many US political leaders regarding the HIV/AIDS crisis to that of many European leaders in the years before the Holocaust.

My father has devoted much of his lifetime to guarding against another holocaust. He is part of the generation who heard Pastor Niemöller come out of the Nazi death camps to say, “They came after the Jews and I was not a Jew, so I did not protest. They came after the Trade Unionists, and I was not a Trade Unionist, so I did not protest. They came after the Roman Catholics, and I was not a Roman Catholic, so I did not protest. Then they came after me, and there was no one left to protest.” The lesson history teaches is this: If you believe you are safe, you are at risk.

A figurative analogy compares things that are not normally related, often relying on metaphor, simile, or other figurative language devices. In the following example, wind and revolution are compared: “Just as the wind brings changes in the weather, so does revolution bring change to countries.”

When you compare differences, you are highlighting contrast—for example, “Although the United States is often thought of as the most medically advanced country in the world, other Western countries with nationalized health care have lower infant mortality rates and higher life expectancies.” To use analogies effectively and ethically, you must choose ideas, items, or circumstances to compare that are similar enough to warrant the analogy. The more similar the two things you’re comparing, the stronger your support. If an entire speech on nationalized health care was based on comparing the United States and Sweden, then the analogy isn’t too strong, since Sweden has approximately the same population as the state of North Carolina. Using the analogy without noting this large difference would be misrepresenting your supporting material. You could disclose the discrepancy and use other forms of supporting evidence to show that despite the population difference the two countries are similar in other areas to strengthen your speech.

Testimony is quoted information from people with direct knowledge about a subject or situation. Expert testimony is from people who are credentialed or recognized experts in a given subject. Lay testimony is often a recounting of a person’s experiences, which is more subjective. Both types of testimony are valuable as supporting material. We can see this in the testimonies of people in courtrooms and other types of hearings. Lawyers know that juries want to hear testimony from experts, eyewitnesses, and friends and family. Congressional hearings are similar.

Congressional hearings often draw on expert and lay testimony to provide a detailed understanding of an event or issue.

Wikimedia Commons – public domain.

When Toyota cars were malfunctioning and being recalled in 2010, mechanics and engineers were called to testify about the technical specifications of the car (expert testimony), and car drivers like the soccer mom who recounted the brakes on her Prius suddenly failing while she was driving her kids to practice were also called (lay testimony). When using testimony, make sure you indicate whether it is expert or lay by sharing with the audience the context of the quote. Share the credentials of experts (education background, job title, years of experience, etc.) to add to your credibility or give some personal context for the lay testimony (eyewitness, personal knowledge, etc.).

“Getting Competent”

Choosing the Right Supporting Material

As you sift through your research materials to find supporting material to incorporate into your speech, you will want to include a variety of information types. Choosing supporting material that is relevant to your audience will help make your speech more engaging. As was noted earlier, a speaker should consider the audience throughout the speech-making process. Imagine you were asked to deliver a speech about your college or university. To get some practice adapting supporting material to various audiences, provide an example of each type of supporting material that is tailored to the following specific audiences. Include an example, an explanation, a statistic, an analogy, some testimony, and a visual aid.

• Incoming first-year students
• Parents of incoming first-year students
• Alumni of the college or university
• Community members that live close to the school

Visual Aids

Visual aids help a speaker reinforce speech content visually, which helps amplify the speaker’s message. They can be used to present any of the types of supporting materials discussed previously. Speakers rely heavily on an audience’s ability to learn by listening, which may not always be successful if audience members are visual or experiential learners. Even if audience members are good listeners, information overload or external or internal noise can be barriers to a speaker achieving his or her speech goals. Therefore skillfully incorporating visual aids into a speech has many potential benefits:

• Helping your audience remember information because it is presented orally and visually
• Helping your audience understand information because it is made more digestible through diagrams, charts, and so on
• Helping your audience see something in action by demonstrating with an object, showing a video, and so on
• Engaging your audience by making your delivery more dynamic through demonstration, gesturing, and so on

There are several types of visual aids, and each has its strengths in terms of the type of information it lends itself to presenting. The types of visual aids we will discuss are objects; chalkboards, whiteboards, and flip charts; posters and handouts; pictures; diagrams; charts; graphs; videos; and presentation software. It’s important to remember that supporting materials presented on visual aids should be properly cited. We will discuss proper incorporation of supporting materials into a speech in Section 9.3 “Organizing” . While visual aids can help bring your supporting material to life, they can also add more opportunities for things to go wrong during your speech. Therefore we’ll discuss some tips for effective creation and delivery as we discuss the various types of visual aids.

Three-dimensional objects that represent an idea can be useful as a visual aid for a speech. They offer the audience a direct, concrete way to understand what you are saying. I often have my students do an introductory speech where they bring in three objects that represent their past, present, and future. Students have brought in a drawer from a chest that they were small enough to sleep in as a baby, a package of Ramen noodles to represent their life as a college student, and a stethoscope or other object to represent their career goals, among other things. Models also fall into this category, as they are scaled versions of objects that may be too big (the International Space Station) or too small (a molecule) to actually show to your audience.

Tips for Using Objects Effectively

• Make sure your objects are large enough for the audience to see.
• Do not pass objects around, as it will be distracting.
• Hold your objects up long enough for the audience to see them.
• Do not talk to your object, wiggle or wave it around, tap on it, or obstruct the audience’s view of your face with it.
• Practice with your objects so your delivery will be fluent and there won’t be any surprises.

Chalkboards, Whiteboards, and Flip Charts

Chalkboards, whiteboards, and flip charts can be useful for interactive speeches. If you are polling the audience or brainstorming you can write down audience responses easily for everyone to see and for later reference. They can also be helpful for unexpected clarification. If audience members look confused, you can take a moment to expand on a point or concept using the board or flip chart. Since many people are uncomfortable writing on these things due to handwriting or spelling issues, it’s good to anticipate things that you may have to expand on and have prepared extra visual aids or slides that you can include if needed. You can also have audience members write things on boards or flip charts themselves, which helps get them engaged and takes some of the pressure off you as a speaker.

Posters and Handouts

Posters generally include text and graphics and often summarize an entire presentation or select main points. Posters are frequently used to present original research, as they can be broken down into the various steps to show how a process worked. Posters can be useful if you are going to have audience members circulating around the room before or after your presentation, so they can take the time to review the poster and ask questions. Posters are not often good visual aids during a speech, because it’s difficult to make the text and graphics large enough for a room full of people to adequately see. The best posters are those created using computer software and professionally printed on large laminated paper.

Printing/copying businesses are now good at helping produce professional-looking posters. Although they can be costly, they add to the speaker’s credibility.

University of Fraser Valley – UFV – Student Research Day – CC BY 2.0.

These professional posters come at a price, often costing between forty and sixty dollars. If you opt to make your own poster, take care to make it look professional. Use a computer and printer to print out your text; do not handwrite on a poster. Make sure anything you cut by hand has neat, uniform edges. You can then affix the text, photos, and any accent backing to the poster board. Double-sided tape works well for this, as it doesn’t leave humps like those left by rolled tape or the bubbles, smearing, or sticky mess left by glue.

Handouts can be a useful alternative to posters. Think of them as miniposters that audience members can reference and take with them. Audience members will likely appreciate a handout that is limited to one page, is neatly laid out, and includes the speaker’s contact information. It can be appropriate to give handouts to an audience before a long presentation where note taking is expected, complicated information is presented, or the audience will be tested on or have to respond to the information presented. In most regular speeches less than fifteen minutes long, it would not be wise to distribute handouts ahead of time, as they will distract the audience from the speaker. It’s better to distribute the handouts after your speech or at the end of the program if there are others speaking after you.

Photographs, paintings, drawings, and sketches fall into the pictures category of visual aids. Pictures can be useful when you need to show an exact replication of what you’re speaking about. Pictures can also connect to your audience on a personal level, especially if they evoke audience emotions. Think about the use of pictures in television commercials asking for donations or sponsorships. Organizations like Save the Children and the American Society for the Prevention of Cruelty to Animals successfully use pictures of malnourished children or abused animals to pull at the heartstrings of viewers. A series of well-chosen and themed pictures can have a meaningful impact on an audience. Although some pictures can be effectively presented when printed out on standard 8 1/2″ x 11″ printer paper using a black and white printer, others will need to be enlarged and/or printed in color, which will cost some money. You can often avoid this by incorporating a picture into a PowerPoint presentation, as the picture will be projected large enough for people to see. We will discuss PowerPoint in more detail later.

Diagrams and Drawings

Diagrams are good for showing the inner workings of an object or pointing out the most important or relevant parts of something. Think about diagrams as blueprints that show the inside of something—for example, key bones in the human body in a speech about common skateboarding injuries. Diagrams are good alternatives to pictures when you only need to point out certain things that may be difficult to see in a photograph.

You may even be able to draw a simple diagram yourself if you find it would be useful during your speech. Although not all maps are simple enough to be created by the speaker, many maps can be hand drawn during a speech or ahead of time to indicate different locations or patterns. While I would recommend that you anticipate this ahead of time so you can incorporate a more professional version of the diagram created with computer software or more precise drawing, drawing a diagram on an overhead projector, whiteboard, or smart board can be useful.

Charts and Tables

Charts and tables are useful for compiling and cross-referencing larger amounts of information. The combination of rows and columns allows you to create headers and then divide them up into units, categories, dates, and so on. Medical information is put into charts so that periods of recorded information, such as vital signs, can be updated and scanned by doctors and nurses. Charts and tables are also good for combining text and numbers, and they are easy to make with word processing software like Microsoft Word or spreadsheet software like Excel. Think of presenting your department’s budget and spending at the end of a business quarter. You could have headers in the columns with the various categories and itemized deductions in the rows ending with a final total for each column.

A pie chart is an alternative representation of textual and numerical data that offers audience members a visual representation of the relative proportions of a whole. In a pie chart, each piece of the pie corresponds to a percentage of the whole, and the size of the pie varies with the size of the percentage. As with other charts and tables, most office software programs now easily make pie charts.

Graphs are representations that point out numerical relationships or trends and include line graphs and bar graphs. Line graphs are useful for showing trends over time. For example, you could track the rising cost of tuition for colleges and universities in a persuasive speech about the need for more merit-based financial aid.

Bar graphs are good for comparing amounts. In the same speech, you could compare the tuition of two-year institutions to that of four-year institutions. Graphs help make numerical data more digestible for your audience and allow you to convey an important numerical trend visually and quickly without having to go into lengthy explanations. Remember to always clearly label your x -axis and y -axis and to explain the basics of your graph to your audience before you go into the specific data. If you use a graph that was created by someone else, make sure it is large and clear enough for the audience to read and that you cite the original source.

National Center for Education Statistics .

Video clips as visual aids can be powerful and engaging for an audience, but they can also be troublesome for speakers. Whether embedded in a PowerPoint presentation, accessed through YouTube, or played from a laptop or DVD player, video clips are notorious for tripping up speakers. They require more than one piece of electronics when they are hooked to a projector and speaker and sometimes also require an Internet connection. The more electronic connection points, the more chances for something to go wrong. Therefore it is very important to test your technology before your speech, have a backup method of delivery if possible, and be prepared to go on without the video if all else fails. Although sometimes tempting, you should not let the video take over your speech. I recommend that my students not have more than 10 percent of their speech be filled with video, meaning there should be no more than one minute of video in a ten-minute speech. Make sure your video is relevant and that it is cued to where it needs to be. One useful strategy for incorporating video is to play a video without audio and speak along with the video, acting as a narrator. This allows the speaker to have more control over the visual aid and to adapt it and make it more relevant to a specific topic and audience. Additionally, video editing software like Final Cut and iMovie are readily available to college students and relatively easy to use. Some simple editing to cut together various clips that are meaningful or adding an introductory title or transitions can go a long way toward making your video look professional.

Presentation Software

The prevalence of computers and projectors in most schools, offices, and other presentation facilities has made using computer-generated visual aids more convenient. PowerPoint is the most commonly used presentation software and has functionality ranging from the most simple text-based slide to complicated transitions, timing features, video/sound imbedding, and even functionality with audience response systems like Turning Point that allow data to be collected live from audience members and incorporated quickly into the slideshow. Despite the fact that most college students have viewed and created numerous PowerPoint presentations, I have still seen many poorly executed slideshows that detracted from the speaker’s message. PowerPoint should be viewed as a speech amplifier. Like an amplifier for a guitar, it doesn’t do much without a musician there to play the instrument. The speaker is the musician, the speech is the instrument, and PowerPoint is the amplifier. Just as the amplifier doesn’t dictate what the guitar player does, neither should PowerPoint take over the speaker.

I like to distinguish between using PowerPoint as a presentation aid and as a visual aid. PowerPoint, with all its bells and whistles, is designed as a presentation aid. Presentations are generally longer than speeches, at least fifteen minutes long, and are content heavy. College lectures and many professional conference presentations fall into this category. In these cases, PowerPoint generally runs along with the speaker throughout the presentation, reviewing key points and presenting visual aids such as pictures and graphs. The constant running of the slideshow also facilitates audience note taking, which is also common during presentations.

Speeches, on the other hand, are usually fifteen minutes or less, have repetition and redundancy built in (as they are adapted to a listening audience), and carry less expectation that the audience will take detailed notes. In this case, I believe PowerPoint should be used more as a visual aid, meaning that it should be simpler and amplify particular components of the speech rather than run along with the speaker throughout the speech.

Tips for Using PowerPoint as a Visual Aid

• Do not have more than two slides per main point.
• Use a consistent theme with limited variation in font style and font size.
• Incorporate text and relevant graphics into each slide.
• Limit content to no more than six lines of text or six bullet points per slide.
• Do not use complete sentences; be concise.
• Avoid unnecessary animation or distracting slide transitions.
• Only have a slide displayed when it is relevant to what you’re discussing. Insert completely black slides to display when you are not explicitly referencing content in the speech so the audience doesn’t get distracted.

“Getting Plugged In”

Alternatives to PowerPoint

Although PowerPoint is the most frequently used presentation software, there are alternatives that can also be engaging and effective if the speaker is willing to invest the time in learning something new. Keynote is Apple’s alternative to Microsoft’s PowerPoint and offers some themes and style choices that can set your presentation apart from the familiar look of PowerPoint. Keep in mind that you will need to make sure you have access to Mac-compatible presentation tools, since Keynote won’t run or open on most PCs. Prezi is a new web-based presentation tool that uses Flash animation, zooming, and motion to make a very different-looking computer-generated visual aid. If you have the time to play with Prezi and create a visual aid for your presentation, you will stand out. You can see Prezi in action in Note 9.31 “Video Clip 9.1” . You can also see sample presentations on Prezi’s website: http://prezi.com/explore .

• What are some positives and negatives of using PowerPoint as a visual aid?
• What are some other alternatives to using PowerPoint as a visual aid? Why?

Video Clip 9.1

James Geary, Metaphorically Speaking

(click to see video)

In this video, James Geary presents on metaphor using Prezi as his visual aid.

Key Takeaways

• Library resources like databases and reference librarians are more suitable for college-level research than general search engines.
• Research sources include periodicals, newspapers and books, reference tools, interviews, and websites. The credibility of each type of supporting material should be evaluated.
• Speakers should include a variety of supporting material from their research sources in their speeches. The types of supporting material include examples, explanations, statistics, analogies, testimony, and visual aids.
• Visual aids help a speaker reinforce their content visually and have many potential benefits. Visual aids can also detract from a speech if not used properly. Visual aids include objects; chalkboards, whiteboards, and flip charts; posters and handouts; pictures; diagrams; charts; graphs; video; and presentation software.
• Getting integrated: Identify some ways that research skills are helpful in each of the following contexts: academic, professional, personal, and civic.
• Go to the library webpage for your school. What are some resources that will be helpful for your research? Identify at least two library databases and at least one reference librarian. If you need help with research, what resources are available?
• What are some websites that you think are credible for doing college-level research? Why? What are some website that are not credible? Why?

Communication in the Real World Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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Communication 1200 Public Speaking: Researching Your Speech

• Getting Started
• Researching Your Speech
• Finding Articles
• Finding Books
• Evaluating Information
• Citing in APA

Why should you research your speech?

Gathering evidence through research builds confidence that what you tell your audience is credible.

Research-based speeches compel the audience to believe what you are saying is true.

1. Have a plan!

Decide on a purpose for your speech

To inform your audience...

Example: T o inform my audience about the importance of research and citation.

Craft a thesis

Create a complete sentence using the purpose of your speech.

Example: A properly researched and carefully cited speech will build confidence in the speaker and credibility for the audience.

4. Create a list of concept words to search

Create a set of concept word found in your thesis; add synonyms to the list

Example:  A properly researched and carefully cited speech will build confidence in the speaker and credibility for the audience.

Use quotations around phrases; truncate; use Boolean Logic to broaden or narrow the search

"public speaking"

credible {truncate to find variations (credib* = credibility, credible, etc.) (confid* = confident, confidence, etc.)}

Combine concept words into a search string using AND to narrow and OR to broaden

(speech OR "public speaking") AND (confid* OR credib*) AND research

2. Inventory your research needs

• Think about the kind of resources that you might need to support your thesis.
• The type of sources you choose should be determined by your purpose and thesis (books, journal articles, reference works, newspapers, magazines, interviews, etc.).
• Discover@MU searches books, articles, magazines, newspapers, conference papers, DVDs, dissertations, theses, etc.
• If your topic is subject or discipline related, choose an appropriate subject database to search
• Keep track of each source by creating a reference list, using APA citation style standards

5. Start searching

Use the concept words to create a search string to find relevant articles and books

Use the Discover@MU tool to find a variety of resources

Use a subject database if your speech topic is subject or discipline-specific

Example:  Use Communication & Mass Media Complete to search for articles in the area of communication.

Subject databases have subject specific thesauri to help you locate subject-specific terms to use in your search.

3. Decide where to begin your research

Should you use the Internet?

Positives :  Academic peer-reviewed articles, e-books and electronic reference sources are available online, from the library website.

Negatives :  Starting with a search engine makes it more difficult to filter quality from quantity and evaluate the credibility of the source.  Use the CRAAP test or the 5Ws & 1H to evaluate the content.

6. Keep track of your citations as you do your research

When you browse your search results and identify resources you might want to:

Use the database feature of creating folders.

Add books or articles you wish to read to a folder.

Save the folder or send the contents to yourself in an email.

Choose APA style from the drop-down style menu before you send it to yourself.

Keep track of the books and articles you find in your research by creating a reference list, making sure that they match APA style standards.

For quick reference refer to the Purdue OWL writing center's APA Styleguide .

The 7th edition of the  Publication Manual of the American Psychological Association: the Official Guide to APA Style  is available at the Journalism Library, Columbia Missourian Library and Ellis Library.

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1.10: Research- Finding and Citing Your Research

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Supposing is good, but finding out is better. Mark Twain, writer

This chapter is about being strategic with how to find your research, how to evaluate the research you find, how to smoothly work information into your speech, and how to adapt your reference page to the presentation context. Since this is an advanced public speaking book, I am going to assume you already know the basics about how to access primary research sources. My goal is for you to take what you know about research and dig a little deeper. I also want you to think about how to use your research differently to adapt to the context.

Advanced Tips on Research

1. brainstorm.

You should thoroughly brainstorm your topic in writing before you ever begin researching. Make a list of possible words you would look up. Anytime you do this type of brainstorming, your goal should be to have at least 20 words. For example, i f I wanted to give an informative speech on the impact of a teacher’s body language on student learning, I might look up any of these words–notice the variety of angles as well as how I have listed several ways of saying the same thing.

• body language
• immediacy behaviors
• eye contact
• personal space
• evaluations

2. Research Your Topic Broadly

Vary your research by looking up different types of research from different types of sources. Don’t just “google it.” (Yes, I like to use internet search engines, but that should not be all you do.) Look up books on the topic, look up art on the topic, look up statistics on the topic, use a library periodical search engine on your topic. I am sure you have heard this before, but I am reminding you–mostly because I need to be reminded. Resist the temptation to do just one type of research.

You should also diversify your research. Look at the authors of your research, do they represent various genders, ethnicities, and political leanings? Try being intentional with varying your research. Seeking a variety of voices on your topic leads to some varied and interesting perspectives.

3. Interview Someone

One semester, I required all my students to do an interview for their speeches. At the end of the speech day, I asked them, What stood out about the speeches? What really helped you to be drawn in? One of the most frequent answers had to do with the interview. When possible, do an interview as part of your speech research.

One of the added bonuses of doing interviews is you can use it to make a new professional contact. Use your speech research to do networking, you might be surprised that you come out with a new contact or maybe a future job opportunity.

When you talk about the interview in your speech, be sure to tell the audience who you interviewed and the credentials of the person you interviewed. It is also helpful to include why you chose to interview that person. Take a picture of the person you interviewed or their office and if it seems right for your presentation, include the photo in your slides.

Brainstorm interview prospects

• Who can you interview on your topic?
• Who is a professional in the field?
• Who could you talk to who has a lived experience related to your topic?
• Who is a professional you have always wanted to talk to and needed a good excuse to get your foot in the door?

When conducting an interview always:

• Ask open-ended questions.
• Listen way more than you talk.
• Stay focused to the very end.
• Send a thank-you note.

Food For Thought

When researching for a ceremonial speech–eulogy, wedding toast, retirement speech, birthday speech–it is helpful to talk to other people who know the person you are celebrating. This type of research usually produces information you wouldn’t have otherwise considered.

4. Look up Something Weird

Speaker, educator, and author John Spencer said, “Research shouldn’t feel like a chore. It should feel like geeking out.” Think of a weird way to look at your topic. Think of a subpart of your topic. Look up a fun fact related to your topic. Sometimes, this exercise becomes an interesting diversion, but other times, it is a gold mine of new ideas.

Using Your Research in a Speech

Oral citations: using your research in a speech.

When mentioning your research in your speech, you should always give an oral citation. Depending on the type of speech and the type of audience, this would be done differently. Citations are about credibility–ethos. When you use high-quality sources, it instills trust in the minds of your audience. They trust the information that you are giving, and they trust you as a person.

When I was on the debate team, we had to say the entire citation…every single word of it….the author, date, article title, and the publication and issue number. For debaters talking to other debtors, this type of complete citation worked. Outside of that context, it is just too much information, and the audience gets bored. The trick is to find the balance that allows you to share key parts of your citation without losing the audience’s attention.

Instead of speaking every single part of the citation, find the part that is the most familiar to the audience (like a prominent name or publication) and speak the parts of the reference that enhances your credibility.

• If the information is from a known magazine or journal, you should mention that.
• If the article comes from a respected author that the audience knows, you should mention them.
• If the person you are citing has a title that is relevant, you should mention that.
• If the research is time-sensitive, you should mention the year of publication.

The key here is to be intentional about which part of the citation you speak. To further, illustrate this, I want to show you the difference between what you say in your speech, how you would write it on a full-sentence outline, and then how it would look on your reference page.

(These samples are in APA)

This is what you would say in your speech.

According to an article on consumer perception of coffee published in Nutrients Journal, those who were surveyed said young males are more likely to be inclined to believe there are health benefits from drinking coffee. In a market where there is increased interest in healthy food, there is room to improve the perception of coffee and the scientifically-based health benefits.

(Nutrients Journal carries the credibility of a journal. Mentioning the authors would be optional. Since most people don’t know who they are, it doesn’t help with the credibility.)

This is what it would look like on your outline.

According to an article on consumer perception of coffee published in Nutrients Journal those who were surveyed said young males are more likely to be inclined to believe there are health benefits from drinking coffee (Samoggia & Riedel, 2019).

This is what you would put on the reference page.

Samoggia, A., & Riedel, B. (2019). Consumers’ perceptions of coffee health benefits and motives for coffee consumption and purchasing. Nutrients, 11 (3), 653. doi: http://dx.doi.org/10.3390/nu11030653

An article published in the Nutrition and Food Science Journa l titled, “To sip or not to sip: The potential risks and benefits of coffee drinking” coffee drinking can reduce the risk of type 2 diabetes, Alzheimer’s disease, and Parkinson’s disease.

(The title of the article is interesting, and the mention of a Journal gives credibility. Once again, I wouldn’t mention the authors since most people don’t know them.)

An article published in the Nutrition and Food Science Journal titled, “To sip or not to sip: The potential risks and benefits of coffee drinking” coffee drinking can reduce the risk of type 2 diabetes, Alzheimer’s disease, and Parkinson’s disease. (Taylor & Demming-Adams, 2007).

Taylor, S. R., & Demmig-Adams, B. (2007). To sip or not to sip: The potential health risks and benefits of coffee drinking. Nutrition and Food Science, 37 (6), 406-418. doi: http://dx.doi.org/10.1108/00346650710838063

As I was working on this eulogy for today, I talked to a couple of family members and asked them what they most remember about grandpa. Cousin Zena said she remembers him for always wearing bibbed overalls, an International Harvester hat, and for having shoes the size of cars. Most of all, she remembers his laugh.

(In this case, the audience only needs to know the names and relationships. No need for formal titles or last names if the people are familiar)

This is what it would look like on your manuscript.

Meade, Z. (2021, May 8). Personal Interview.

Let’s be honest, in a real eulogy, you would not turn in a reference page. If you are in a college class, it will be required of you to establish the practice of citing your sources.

According to the Hobby Lobby website, wheeled glass nippers will cost you $16. These will be essential for cutting glass for your mosaic.

According to the Hobby Lobby website, wheeled glass nippers will cost you $16. These will be essential for cutting glass for your mosaic (2021).

Hobbylobby.com (2021) Wheeled Glass Nippers.

According to the article, How to Host Your Own Coffee Tasting on the Starbucks website, when formally coffee tasting, you should slurp your coffee to allow the coffee to spray across your tongue and palate.

According to the article, How to Host Your Own Coffee Tasting on the Starbucks website, when formally coffee tasting, you should slurp your coffee to allow the coffee to spray across your tongue and palate (Starbucks, 2020).

Starbucks. (n.d) Host your own coffee tasting. Retrieved May 8, 2020, https://athome.starbucks.com/host-your-own-coffee-tasting/

Do Not Say This

• “According to google.” Google is not a source; it is a search engine. The equivalent would be to say, according to the university library. The library is where you find the information, not the information itself.
• “According to homedepot.com.” You would never say, “According to 210 South Main Street, Fayetteville, Arkansas because that is an address. When you say “.com” you are citing an address. Don’t site a person’s address or a webpage’s address as your source. You can say, “according to the home depot website.”
• “And my source is…” When saying your source, use the name of the specialist or the name of the article and journal. No need to tell us it is your source; we will figure that out.
• “Quote/Unquote .” Say the author and the quote, no need to say the word “quote.”
• “Thank you and now here are my sources.” You do not need to show your audience your references on your slide show. To make sure your audience doesn’t accidentally see your reference page, put two blank slides at the end of your presentation and then add your references. Putting them with your slides keeps them available for anyone who wants a copy of your slides.

Fake-istotle Quotes

While I was researching Aristotle, some amazing quotes came up as Aristotle quotes. The only problem is, he didn’t say them. While I was hunting down the original author, I found a website called Fake-istotle Quotes.

Why is this relevant? It demonstrates one of the many challenges of internet research– typically one person puts it out there and then others copy it. You should be a sleuth and hunt down the originals and you should sniff out faulty research. Don’t just copy the work of others, look for the original.

Good quotes, Aristotle just didn’t say them.

• We are what we repeatedly do, excellence then is not an act but a habit. Will Durant
• Mark of an educated man is to entertain a thought without accepting it. Someone other than Aristotle

Does Your Research Pass the CRAAP Test?

Once you have found your research, you should test it to make sure it is credible. Check your research for currency, reliability, authority, accuracy, and purpose using the CRAPP test.

• When was it published?
• Has it been revised since then?
• Is it current enough for your topic?
• Is it a topic where the opinions about it change over time?

Reliability //Relevance

• Can you depend on the information and trust it to be accurate?
• Is the information biased?
• Is the information the appropriate complexity for the type of project I am working on?
• Does it provide reliable sources to back up claims?
• Can you trust the source where you found the information?
• Is the author an authority or do they cite subject authorities?
• Are they reputable?
• If the material is taken from other sources, do they credit/cite those sources?
• What does the URL end with? (.gov, .org, .edu, .com?) If not, how are you determining its reliability?
• Can you trust the reliability of the information?
• Is the information correct? How would you know?
• Can you verify any of the information from another source?
• Do the links lead to useful information corroborating the site’s statements, or do they link to questionable information?

Purpose/Point of View

• What is the author’s motivation for publishing the resource?
• Is the author trying to inform, persuade, or entertain you?
• Does the author appear to have an ax to grind or seem blindly committed to their cause?
• Are they using this information to make money off of users?
• Is there any conflict of interest?

This video gives a great analysis of a couple of sources using the CRAPP test.

https://www.youtube.com/watch?v=lhwB4zQD4XA&t=139s (<--- PRIVATE VIDEO)

Researching Images

Searching, finding, and using images is a type of research too. Just like text-based research, you should provide citations and give credit.

Searching for Images

When searching for images to use, you should seek out images the have a creative commons copyright or are open for use. Here are a couple of my favorite sites.

Don’t forget to reference your image on your reference page and on your slides.

• Creativecommons.org About: “CC Search is a tool that allows openly licensed and public domain works to be discovered and used by everyone. Creative Commons, the nonprofit behind CC Search, is the maker of the CC licenses , used over 1.4 billion times to help creators share knowledge and creativity online.”
• About: All items on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. You do not need to ask permission but giving credit to the photographer is appreciated.
• Eduimages About: A free library of photos celebrating students—and the educators who teach them—in seven schools across the United States.
• Gettyimages About: The Getty makes available without charge, all available digital images to which the Getty holds the rights or that are in the public domain to be sued for any purpose. No permission is required.
• Wikimedia Commons About: Wikimedia Commons is free. Everyone is allowed to copy, use and modify any file here freely as long as they follow the terms specified by the author. The conditions of each media file can be found on their description page.
• Pixabay About: All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty-free for anything you like, even in commercial applications. Attribution is not required.

Reference Page

The reference page is where you list all the sources that you used in your speech. This means the books, articles, and internet information that you use as well as any interviews, images, videos, and charts.

What Do You Do with Your Reference Page?

What you do with your reference page is going to be different based on context. Many of you are in a college speech class, which means that you will give your teacher a digital or physical copy of your reference page. I want you to be prepared for speeches outside the college classroom, so let’s look at how to use a reference page in a variety of contexts.

For reference, I have included a sample reference page in APA.

Reference Page Sample APA “References” should be at the top. Alphabetize references. Use a hanging indent Every line is double-spaced. (This sample is not correct because of the way this program formats. Every line should be double space with no single-spaced items). For reference on this look at this sample student paper from OWL Purdue -the reference page in on page 17.

References Hobbylobby.com (2021) Wheeled Glass Nippers. Meade, Z. (2021, May 8). Personal Interview. Samoggia, A., & Riedel, B. (2019). Consumers’ perceptions of coffee health benefits and motives for coffee consumption and purchasing. Nutrients, 11(3), 653. doi: http://dx.doi.org/10.3390/nu11030653 Starbucks. (n.d) Host your own coffee tasting. Retrieved May 8, 2020, https://athome.starbucks.com/host-yo...offee- \tasting/ Taylor, S. R., & Demmig-Adams, B. (2007). To sip or not to sip: The potential health risks and benefits of coffee drinking. Nutrition and Food Science, 37(6), 406-418. doi: http://dx.doi.org/10.1108/00346650710838063

Understanding Peer Review and Scholarly Sources

I want to make sure that you understand peer review and scholarly sources since it is an area that some struggle to grasp. When someone says they are wanting you to reference scholarly sources, typically they are talking about items that have been through the peer-review process. According to OWL Purdue, “One major character of scholarly sources is that they are peer-reviewed. Here’s how a scholarly source typically goes through the process:

• A scholar/author writes an article and submits it to the editor of a journal or book.
• The editor sends it to other scholars who are at least the academic peers (equals) of the author in that field.
• The reviewers review or vet (examine) it, then tell the editor whether they think it’s good enough to be published in that journal or what should be changed.”

Oftentimes your speech is required to have peer reviewers or scholarly articles, it is important that you are able to understand why peer review articles are different and how to access them. I included this video to help you understand.

What is Peer Review, Scholarly Article?

You may be asked to use peer-reviewed/scholarly/refereed articles for your research. It is important to understand the process in order to understand why this is a more advanced type of research.

Please share your feedback, suggestions, corrections, and ideas

I want to hear from you.

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback.

In summary, it is important to know how to research your speech properly and to reference those sources in a way that gives credibility to your topic.

AskUs NCSU Libraries. (2014). Peer Review in 3 Minutes. [Video]. YouTube. https://www.youtube.com/watch?v=rOCQZ7QnoN0&t=9s Standard Youtube License.

Houston Community College Libraries. (2021). Evaluating sources: C.R.A.P. Test. https://library.hccs.edu/evaluatingsources/test

Huntress, C. (2017). My favorite quote of all time is a misattribution. https://medium.com/the-mission/my-favourite-quote-of-all-time-is-a-misattribution-66356f22843d

Portland State University Library (2012). The C.R.A.P. Test in action. https://www.youtube.com/watch?v=lhwB4zQD4XA&t=139s

Purdue University. English 106/108: Scholarly Sources and Peer Review. https://guides.lib.purdue.edu/eng106/scholarly-sources-and-peer-review

Samoggia, A., & Riedel, B. (2019). Consumers’ perceptions of coffee health benefits and motives for coffee consumption and purchasing. Nutrients, 11 (3), 653. doi:http://dx.doi.org/10.3390/nu11030653

Sheets, R. (2021, May 18). Personal Interview. (Director of the Business Communication Lab, Walton College of Business. University of Arkansas).

Spencer, J. [ https://twitter.com/spencerideas] . (July 3, 2018). Research should be fun. It should feel like geeking out. Twitter. Retrieved May 19, 2021, from https://twitter.com/spencerideas/status/1014178267820118018/photo/1

Taylor, S. R. & Demmig-Adams, B. (2007). To sip or not to sip: The potential health risks and benefits of coffee drinking. Nutrition and Food Science, 37 (6), 406-418. doi:http://dx.doi.org/10.1108/00346650710838063

University of Arkansas Library Research Guide. CRAAP Test for evaluating. https://uark.libguides.com/BENG4933/Evaluation

*CRAAP test developed by Meriam Library, California State University, Chico

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How to Research Your Speech Topic

Hm. Probably not. It would be nice if 100% of our speech content came from our own minds or a few quick Google searches. In reality, though, conducting proper research requires a little more care. The rewards make the effort worthwhile; a well-researched speech provides lasting value for your audience and distinguishes you as speaker .

In this article, we:

• discover how to embrace a research mindset,
• provide simple strategies that will improve your research habits, and
• discuss numerous resources which you can leverage to craft a winning speech.

What should you research?

• What is Audience Analysis?
• How to Conduct Audience Analysis
• How to Use Audience Analysis
• Audience Analysis Worksheet [PDF Download]

Let’s start by examining three main areas which require research for you to be successful.

• Research your audience. Through audience analysis , you can learn who your audience is, what they are thinking, and how you can best reach them. Figure out what questions they will ask; if you don’t have the answers, you’ve got to research further.
• Research the event, the venue, and other constraints. Is it an industry or academic conference? A corporate setting? A community gathering? How large is the room? Will a microphone be used? Is the room set up for visuals? How much time have you been allocated? Where are you in the schedule? Get the answers early, as they will influence many of your speech writing and presentation design decisions.
• Research your speech topic. This third area is the heart of the matter, and will be the focus for the remainder of this article.

Embracing a Research Mindset

Let’s be honest. Researching a speech topic thoroughly can be time-consuming, frustrating, and fraught with stress. This is probably why so many speakers have such an aversion to the process and show up unprepared.

“ Once you adopt the right mindset, you will enjoy researching your topic. ”

It doesn’t have to feel so onerous, however. Once you adopt the right mindset, you will enjoy researching your topic. How can you embrace a research mindset?

• Be audience-centric and service-oriented. Know that your speech is not about you. Your goal is to educate, persuade, or inspire your audience. Your ability to reach them is heavily dependent on whether they perceive you as an authority on the topic. Thorough speech research helps you do this.
• Be self-aware. Acknowledge your weaknesses. Some time ago, I was developing a technical course to teach Perl programming skills. With a decade of experience using Perl, I had deep knowledge in many areas. But my experiences didn’t give me the broad knowledge necessary to teach an introductory course. I needed to acknowledge this before I could do the research to fill my knowledge gaps.
• Thorough research eases speaking fear. If your expertise is limited and shaky, you are faced with two problems: [1] You will be unable to adapt on the fly to change your presentation, and [2] You will be in trouble in the Q&A session . For many speakers, these problems contribute to feelings of dread and fear. On the other hand, if you’ve done thorough research, you’ll be much more confident. You’ll be prepared for detours, and will handle stretch questions from your audience with ease.
• Choose topics you are passionate about. There are an infinite number of speech topics available. Occasionally, you may be given a mandatory topic, but usually you get to decide. If you choose topics which you are passionate about, the research process won’t seem like work at all.

Tips for Improving Your Speech Research Habits

When speakers talk to me about difficulties they encounter when researching their topic, it usually springs from an overall approach which is somewhat disorganized. I encourage them to take a structured approach and adopt a set of best practices like these:

• Focus your topic before conducting research. It’s dangerous to begin research when haven’t planned your speech because there’s a tendency to spread yourself far too thin. You may collect lots of research that can’t possibly be tied together in a coherent speech. To avoid this, develop a clear speech outline first, and write a first (rough) draft. Once you know the overall flow of your speech, you will be able to identify the precise areas which require research.
• Keep a detailed bibliography. For all but the simplest presentations, your research might stretch over several days or weeks. Over this time, it’s easy to get sources confused or ideas jumbled. Each time you find a relevant source, record its author, location (e.g. book/journal/magazine, page numbers, URLs), and other details that will help to organize it. Your bibliographic notes will make it easy later on to credit quotations, statistics, images, and other referenced material as you craft your content. Even if you choose not to use that source for this presentation, your notes make it possible to use it for a future presentation.
• Check the bibliographies of your sources. Whenever you find a source with a bibliography, you can leverage their research by tracking down their sources. This often reaps rewards more quickly than “blind research”. A side benefit of doing this is that it tends to quickly lead to “definitive resources” (see next point).  For example, suppose your first three sources all cite a common resource. It’s very likely that the fourth resource is worth tracking down.
• Pursue definitive resources. Maybe it’s a key academic article. Maybe it’s a best-selling book. Maybe it’s a newspaper article which broke the scandal. In any case, it’s worth digging until you find the most valuable, definitive resources. Not only will you have access to the core, unfiltered details, but your credibility is strengthened too.
• Seek a balanced set of evidence. Good speeches supply only one type of evidence, but great speeches achieve evidence balance. Instead of barraging your audience with a single type (e.g. statistics, statistics, and more statistics), engage them with a variety of facts, statistics, quotations, studies, numerical analysis, logical arguments, and abstract theories.
• Credit sources. Acknowledging your sources is necessary for two important reasons. First, it’s the ethical thing to do; don’t take credit for evidence and arguments that you didn’t create. Second, it improves your ethos from the perspective of your audience. By associating yourself with great leaders, scientists, authors, and other experts, your reputation and authority is elevated.

Research Sources for Your Speech Topic

“ Good speeches supply only one type of evidence, but great speeches achieve evidence balance. ”

There are a wide variety of sources that you can use to research your speech topic.

• Your personal library I often begin my speech research by browsing the books and magazines I own. In addition to many shelves of speaking and presentation resources, I am fortunate to have a rich selection of reference books, history books, university textbooks, and literature. What resources do you own, and how can you utilize them for your next speech?
• Libraries and book stores How can you not love the wealth of knowledge which libraries and bookstores provide? Don’t neglect them, especially if you have access to university libraries. As libraries continue to modernize, your library “card” may grant you extensive access to digital repositories which encompass many of the sources on this list.
• Peer-reviewed academic journals Regardless of your speech topic, it’s likely that multiple journals exist which can support your research efforts.
• Google Scholar Looking for scholarly sources but don’t have a university nearby? Google Scholar allows you to search a tremendous range of journals and other academic writing. For example, you can find dozens of journal articles, patents, and Six Minutes article citations if you search for this article’s author ( Google Scholar: Andrew Dlugan ). Access to the source article itself may be restricted; in these cases, you might be able to track down the researcher directly for more information.
• Google Patent Search Google Patent Search allows you to search patents, and this can sometimes provide the perfect visual for your presentation. (e.g. attachable eyeglass wipers !) Caution: you can easily spend hours bouncing from patent to patent, and end up a very great distance away from your speech topic… not that it has happened to me. 😉
• Newspapers Print newspapers may be dying as an industry, but Google News search allows you to  search newspaper archives , some of which trace back 200 years or more. For example, if you are doing a speech on the Allied D-Day invasion during World War II, maybe it is worth consulting a  newspaper article from June 6, 1944 .

“ The rewards make research effort worthwhile; a well-researched speech provides lasting value for your audience and distinguishes you as speaker. ”

• Magazines and other industry literature The quality in this group varies widely, and you’ve got to be aware of the potential for bias. Nonetheless, publications with a strong editorial board can be excellent research sources. Some of the best in this group will provide healthy bibliographies which you can follow like breadcrumbs to even better sources.
• Dictionaries and other reference books Just like magazines, there’s a wide range of quality. Be sure you have a trustworthy publication before citing material. A comprehensive speech anthology is a wise investment in this research category; I recommend Lend Me Your Ears by William Safire ( Six Minutes  book review ).
• People Sometimes the most valuable speech topic research flows through the people in your life. Maybe your office colleague is the expert you are seeking? Maybe one of your readers or followers possesses the advanced knowledge or experience you need? Maybe a local networking event leads you to make a valuable connection? Find these people, interview them carefully, and quote them accurately.
• Wikipedia The world’s largest and most comprehensive encyclopedia can be a good source to consult early in your research to gain familiarity with your topic. However, encyclopedias (and other reference publications like almanacs) are tertiary sources, and thus are generally a very weak resource to directly cite or quote in your speech. If you are lucky, your speech topic may lead you to a  Wikipedia featured article ; articles with this designation have been extensively peer-reviewed and are generally trustworthy. For example, this one on tennis player  Milos Raonic  cites over 300 primary and secondary sources, many of which would be excellent resources for you to use in a speech about him or tennis more generally.
• All other online resources Many people start their research at a search prompt and see where it leads. (Maybe such a search brought you here?) This isn’t a terrible strategy, but you’ve got to apply a critical eye to any site you end up visiting. Who is the author or owner? Is the information trustworthy and reliable? Or is just click bait? Scrutinize the “About” page carefully. Are you willing to put your reputation on the line? Lean towards official sites whenever you can. For example, use a government website for comprehensive demographic statistics, not some random website with questionable affiliations.

Questions for You

Think about your next speech (or a recent one you’ve given). What areas can be made stronger with some careful research?

What are some of your trusted sources for researching your speech topics?

Please share in the article comments .

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Back in 2015 I tackled this topic in a long blog post: How to do a better job of speech research than the average Toastmaster (by using your friendly local public and state university libraries).

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• 11 Tips for Giving a Great Speech

You might also enjoy…

• How to Survive Your First Academic Conference: 10 Vital Tips
• 6 Ways to Overcome Writer’s Block

Chances are you’ll be asked to give speeches or presentations in classes at school. If you get involved in volunteer groups, brief speeches to open events or thank participants are a must. Then there are the speeches at events such as weddings, as well as speeches that you might have to give in the workplace. That amounts to the average person being required to give quite a lot of speeches, even if they don’t get involved in an area such as politics where the ability to give a good speech becomes even more important. You might also have suffered through quite a number of bad speeches from other people – whether that’s at family events where the microphone squeaks the whole way through or a school presentation where the headteacher can’t quite make the jokes work. If you don’t want to inflict the same sort of experience on others, here are our top tips for giving a great speech.

1. Practise your microphone technique

2. Keep it short

Particularly at something like a party or a wedding, no one will be unhappy if your speech runs a little short; it’ll just give them more time to investigate the canapés. If you are giving a speech for a class in school, and it’ll be assessed, you need to prioritise keeping it within the required time limits. But even under these circumstances, if you’ve been tasked – say – with giving a 10-15 minute speech, it’s usually better to come in nearer the 10 than the 15 minute mark. Put simply, even if your speech is terrible, your audience can probably tolerate it for 10 minutes. Much longer, and they’ll be struggling. This shouldn’t limit what you can cover; in the film Up , the whole of Carl and Ellie’s heartbreaking love story is told in under 12 minutes. Do you really need longer to make your points? Achieve brevity by writing out the speech you would give if you had all the time in the world, and then cut anything that seems extraneous or boring.

3. Consider what your audience wants to hear

If you are giving a speech in class because it’s your assignment, what your audience wants to hear is likely to be “the bell ringing for lunch”; you can’t help them there. But under other circumstances, consider what your audience wants to hear and what you want to say, and strive for there to be as much overlap as possible. In the context of a political speech, for instance, what you want to say might be why your party should receive votes; what your audience wants to hear is what your party would do for them, if they won power. Hopefully it should be possible to write a speech that meets both sets of needs, rather than focusing solely on whatever it is that you want to say and leaving your audience disappointed.

4. Pick a theme and stick to it

Here’s a goal for giving a speech: someone sitting near the back, who’s messing around on their phone for at least two-thirds of it and focusing mainly on how long it will be until lunch, should nonetheless be able to give a reasonably accurate answer to the question, “what was it about?” If you’re supposed to be giving a speech in defence of the nuclear deterrent, for example, both the topic and your position on it should be clearly identifiable. This means – to stick with the nuclear deterrent example – not talking for a while about jobs, and then the wider economy, and then the North-South divide, and then Scottish independence, and then Ukraine with a brief digression into South Ossetia before rounding off by squeaking out “and that’s why we should renew Trident!” seconds before you run out of time – no matter how relevant that cornucopia of topics may feel (and they are all relevant, albeit tenuously). It means that even if you do have to take a while to explain a more complex idea, you need to be concise, and bring it back to your theme as quickly as you can.

5. Speak slowly

Most people speak more quickly than they realise when they’re on stage, especially if they’re nervous. But no one will be able to follow your speech if you’re jabbering it out. Thankfully, this one is easy to fix with a little effort and practise. First of all, figure out how quickly you’re actually speaking: do a word count for your speech and then time yourself saying it. A fast speaker will speak at maybe 160 words per minute, a slow speaker at 100 wpm and an average speaker at 130 wpm. For a formal speech, you want to be speaking on the slow side. While this will vary by culture and environment, 120 wpm is a reasonable target to aim for; slow enough that everyone should be able to understand you, and fast enough that you hopefully won’t be sending them to sleep.

6. Tell a couple of jokes

This is a tricky tip because there are lots of pitfalls in the world of telling jokes. For instance, there’s the temptation to include an in-joke that three of your friends will understand and find hilarious, that is utterly baffling to everyone else in the room. Avoid this – if you include any jokes, witty references or anything along those lines, make sure they are accessible to everyone present. All the same, if you can manage a joke or two, it can be a useful way to break up a speech and retain the audience’s interest. A little self-deprecation (not too much!) or the use of classic joke formats such as “the scene was chaotic; it looked as if a bomb had hit and we didn’t know where to start on repairs – but that’s enough about the hen party…” work nicely even if you’re not very confident. Don’t turn it into a stand-up comedy sketch if you’re not a comedian, don’t wait for ages for laughter that’s not showing up, and don’t make jokes at the expense of anyone who you don’t know for sure can take it.

7. Don’t be afraid to repeat yourself if you need to

If you follow US or UK politics at all, you’ve probably heard some of these phrases recently: take back control, make America great again, long-term economic plan, son of a bus driver. Three of these have already led the party or people they’re associated with to electoral victory; the fourth remains to be seen. To take the ‘son of a bus driver’ as an example, this refers to Sadiq Khan, now Mayor of London. There can be hardly anyone in London who doesn’t know what their Mayor’s dad did for a living. Meanwhile, many of them probably can’t remember his rival Zac Goldsmith’s name, let alone anything he said during the campaign. The point is that repetition works. In pursuit of point 4, if you want people to remember your key theme, you’re going to have to say it more than once. Don’t assume that everyone will have paid attention to everything you’ve said, unless you’re in a classroom setting where they’ll get told off if they don’t.

8. Only use the visual aids you need

This tip applies to two things: PowerPoints and notes. If you can do without either (and your assignment allows it), then do. Every time you’re glancing over your notes or up at the screen, fiddling with the laptop to get the slide to move on, fighting with a video that isn’t working or struggling to read your own handwriting, is time that you’re not spending engaging with your audience. A well-written, clear speech delivered without notes is always going to be better than someone awkwardly reading aloud the bullet points on their PowerPoint slides. If you must do a presentation – for instance, because there are photos that need to be included – have as little text on it as possible, preferably none. That way, if there are people at the back who can’t really see the screen through the sea of heads in front of them, they’ll still be able to follow what you’re saying.

9. Get a friend to check for awkward mannerisms

Mannerisms that are entirely fine in normal life become awkward and strange when you’re speaking in public. Perhaps you’re inclined to fiddle with your hair or your cuffs, you rock back and forth on the balls of your feet, or you have a habit of reaching your hand to your cheek when you’re talking. No one would notice in everyday conversation, but when you’re on a stage, it’ll become all they’ll see. Some of this is easily avoidable – for instance, if you have long hair that you’re inclined to twirl or otherwise fiddle with, tie it up. For other mannerisms, get the critical friend who helped you sort out your microphone technique to tell you what they are, and do your best to suppress the more annoying ones.

10. Look around the room

Talking about eye contact usually has the effect of making normal eye contact a lot harder, and so does giving a speech. All of a sudden, you’re up on stage, and you have no idea what a normal way to look at a group of people is. Some speakers deal with this by picking a point in the middle distance and speaking to it; others by picking a particular person near to the back and addressing their entire speech at them. This is obviously no fun for that person, who probably spends the whole thing feeling extremely uncomfortable, but it’s not too weird for everyone else. Better still, though, if you can manage it, is to look slowly and steadily around the room, trying to make eye contact with a decent range of people, before returning to the middle distance for a while, rinse and repeat. This needs to be slow and steady, or you give the impression that you’ve just smelled smoke and are casting about for a fire exit before the stampede beings.

11. Don’t be scared of a good reaction

If your speech is genuinely engaging, funny, inspiring or any of the other things you might hope it would be, your audience will react to it. There might be laughter, or applause, or even a bit of cheering depending on the setting. This can be daunting because when you’re practising your speech in front of your bedroom mirror, there’s no way to prepare for it. And it’s where even the best speakers can go wrong, by launching straight into what they were going to say next without waiting for the laughter or applause to stop, or by looking painfully awkward while it’s going on. It’s a pitfall that’s mostly solved by being aware it might happen. If your audience is applauding you or otherwise reacting well, it’s OK to smile, look up, wait for them to stop and then keep going with your speech – it’s as simple as that. You could even throw in a “thank you” before you continue in the knowledge that it’s all going well. Image credits: microphones ; audience ; boy with microphone ; clock ; winding road ; enjoy a joke ; sticky notes ; 

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112 Persuasive Speech Topics That Are Actually Engaging

What’s covered:, how to pick an awesome persuasive speech topic, 112 engaging persuasive speech topics, tips for preparing your persuasive speech.

Writing a stellar persuasive speech requires a carefully crafted argument that will resonate with your audience to sway them to your side. This feat can be challenging to accomplish, but an engaging, thought-provoking speech topic is an excellent place to start.

When it comes time to select a topic for your persuasive speech, you may feel overwhelmed by all the options to choose from—or your brain may be drawing a completely blank slate. If you’re having trouble thinking of the perfect topic, don’t worry. We’re here to help!

In this post, we’re sharing how to choose the perfect persuasive speech topic and tips to prepare for your speech. Plus, you’ll find 112 persuasive speech topics that you can take directly from us or use as creative inspiration for your own ideas!

Choose Something You’re Passionate About

It’s much easier to write, research, and deliver a speech about a cause you care about. Even if it’s challenging to find a topic that completely sparks your interest, try to choose a topic that aligns with your passions.

However, keep in mind that not everyone has the same interests as you. Try to choose a general topic to grab the attention of the majority of your audience, but one that’s specific enough to keep them engaged.

For example, suppose you’re giving a persuasive speech about book censorship. In that case, it’s probably too niche to talk about why “To Kill a Mockingbird” shouldn’t be censored (even if it’s your favorite book), and it’s too broad to talk about media censorship in general.

Steer Clear of Cliches

Have you already heard a persuasive speech topic presented dozens of times? If so, it’s probably not an excellent choice for your speech—even if it’s an issue you’re incredibly passionate about.

Although polarizing topics like abortion and climate control are important to discuss, they aren’t great persuasive speech topics. Most people have already formed an opinion on these topics, which will either cause them to tune out or have a negative impression of your speech.

Instead, choose topics that are fresh, unique, and new. If your audience has never heard your idea presented before, they will be more open to your argument and engaged in your speech.

Have a Clear Side of Opposition

For a persuasive speech to be engaging, there must be a clear side of opposition. To help determine the arguability of your topic, ask yourself: “If I presented my viewpoint on this topic to a group of peers, would someone disagree with me?” If the answer is yes, then you’ve chosen a great topic!

Now that we’ve laid the groundwork for what it takes to choose a great persuasive speech topic, here are over one hundred options for you to choose from.

• Should high school athletes get tested for steroids?
• Should schools be required to have physical education courses?
• Should sports grades in school depend on things like athletic ability?
• What sport should be added to or removed from the Olympics?
• Should college athletes be able to make money off of their merchandise?
• Should sports teams be able to recruit young athletes without a college degree?
• Should we consider video gamers as professional athletes?
• Is cheerleading considered a sport?
• Should parents allow their kids to play contact sports?
• Should professional female athletes be paid the same as professional male athletes?
• Should college be free at the undergraduate level?
• Is the traditional college experience obsolete?
• Should you choose a major based on your interests or your potential salary?
• Should high school students have to meet a required number of service hours before graduating?
• Should teachers earn more or less based on how their students perform on standardized tests?
• Are private high schools more effective than public high schools?
• Should there be a minimum number of attendance days required to graduate?
• Are GPAs harmful or helpful?
• Should schools be required to teach about standardized testing?
• Should Greek Life be banned in the United States?
• Should schools offer science classes explicitly about mental health?
• Should students be able to bring their cell phones to school?
• Should all public restrooms be all-gender?
• Should undocumented immigrants have the same employment and education opportunities as citizens?
• Should everyone be paid a living wage regardless of their employment status?
• Should supremacist groups be able to hold public events?
• Should guns be allowed in public places?
• Should the national drinking age be lowered?
• Should prisoners be allowed to vote?
• Should the government raise or lower the retirement age?
• Should the government be able to control the population?
• Is the death penalty ethical?

Environment

• Should stores charge customers for plastic bags?
• Should breeding animals (dogs, cats, etc.) be illegal?
• Is it okay to have exotic animals as pets?
• Should people be fined for not recycling?
• Should compost bins become mandatory for restaurants?
• Should electric vehicles have their own transportation infrastructure?
• Would heavier fining policies reduce corporations’ emissions?
• Should hunting be encouraged or illegal?
• Should reusable diapers replace disposable diapers?

Science & Technology

• Is paper media more reliable than digital news sources?
• Should automated/self-driving cars be legalized?
• Should schools be required to provide laptops to all students?
• Should software companies be able to have pre-downloaded programs and applications on devices?
• Should drones be allowed in military warfare?
• Should scientists invest more or less money into cancer research?
• Should cloning be illegal?
• Should societies colonize other planets?
• Should there be legal oversight over the development of technology?

Social Media

• Should there be an age limit on social media?
• Should cyberbullying have the same repercussions as in-person bullying?
• Are online relationships as valuable as in-person relationships?
• Does “cancel culture” have a positive or negative impact on societies?
• Are social media platforms reliable information or news sources?
• Should social media be censored?
• Does social media create an unrealistic standard of beauty?
• Is regular social media usage damaging to real-life interactions?
• Is social media distorting democracy?
• How many branches of government should there be?
• Who is the best/worst president of all time?
• How long should judges serve in the U.S. Supreme Court?
• Should a more significant portion of the U.S. budget be contributed towards education?
• Should the government invest in rapid transcontinental transportation infrastructure?
• Should airport screening be more or less stringent?
• Should the electoral college be dismantled?
• Should the U.S. have open borders?
• Should the government spend more or less money on space exploration?
• Should students sing Christmas carols, say the pledge of allegiance, or perform other tangentially religious activities?
• Should nuns and priests become genderless roles?
• Should schools and other public buildings have prayer rooms?
• Should animal sacrifice be legal if it occurs in a religious context?
• Should countries be allowed to impose a national religion on their citizens?
• Should the church be separated from the state?
• Does freedom of religion positively or negatively affect societies?

Parenting & Family

• Is it better to have children at a younger or older age?
• Is it better for children to go to daycare or stay home with their parents?
• Does birth order affect personality?
• Should parents or the school system teach their kids about sex?
• Are family traditions important?
• Should parents smoke or drink around young children?
• Should “spanking” children be illegal?
• Should parents use swear words in front of their children?
• Should parents allow their children to play violent video games?

Entertainment

• Should all actors be paid the same regardless of gender or ethnicity?
• Should all award shows be based on popular vote?
• Who should be responsible for paying taxes on prize money, the game show staff or the contestants?
• Should movies and television shows have ethnicity and gender quotas?
• Should newspapers and magazines move to a completely online format?
• Should streaming services like Netflix and Hulu be free for students?
• Is the movie rating system still effective?
• Should celebrities have more privacy rights?

Arts & Humanities

• Are libraries becoming obsolete?
• Should all schools have mandatory art or music courses in their curriculum?
• Should offensive language be censored from classic literary works?
• Is it ethical for museums to keep indigenous artifacts?
• Should digital designs be considered an art form? 
• Should abstract art be considered an art form?
• Is music therapy effective?
• Should tattoos be regarded as “professional dress” for work?
• Should schools place greater emphasis on the arts programs?
• Should euthanasia be allowed in hospitals and other clinical settings?
• Should the government support and implement universal healthcare?
• Would obesity rates lower if the government intervened to make healthy foods more affordable?
• Should teenagers be given access to birth control pills without parental consent?
• Should food allergies be considered a disease?
• Should health insurance cover homeopathic medicine?
• Is using painkillers healthy?
• Should genetically modified foods be banned?
• Should there be a tax on unhealthy foods?
• Should tobacco products be banned from the country?
• Should the birth control pill be free for everyone?

If you need more help brainstorming topics, especially those that are personalized to your interests, you can  use CollegeVine’s free AI tutor, Ivy . Ivy can help you come up with original persuasive speech ideas, and she can also help with the rest of your homework, from math to languages.

Do Your Research

A great persuasive speech is supported with plenty of well-researched facts and evidence. So before you begin the writing process, research both sides of the topic you’re presenting in-depth to gain a well-rounded perspective of the topic.

Understand Your Audience

It’s critical to understand your audience to deliver a great persuasive speech. After all, you are trying to convince them that your viewpoint is correct. Before writing your speech, consider the facts and information that your audience may already know, and think about the beliefs and concerns they may have about your topic. Then, address these concerns in your speech, and be mindful to include fresh, new information.

Have Someone Read Your Speech

Once you have finished writing your speech, have someone read it to check for areas of strength and improvement. You can use CollegeVine’s free essay review tool to get feedback on your speech from a peer!

Practice Makes Perfect

After completing your final draft, the key to success is to practice. Present your speech out loud in front of a mirror, your family, friends, and basically, anyone who will listen. Not only will the feedback of others help you to make your speech better, but you’ll become more confident in your presentation skills and may even be able to commit your speech to memory.

Hopefully, these ideas have inspired you to write a powerful, unique persuasive speech. With the perfect topic, plenty of practice, and a boost of self-confidence, we know you’ll impress your audience with a remarkable speech!

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Speaking, writing and reading are integral to everyday life, where language is the primary tool for expression and communication. Studying how people use language – what words and phrases they unconsciously choose and combine – can help us better understand ourselves and why we behave the way we do.

Linguistics scholars seek to determine what is unique and universal about the language we use, how it is acquired and the ways it changes over time. They consider language as a cultural, social and psychological phenomenon.

“Understanding why and how languages differ tells about the range of what is human,” said Dan Jurafsky , the Jackson Eli Reynolds Professor in Humanities and chair of the Department of Linguistics in the School of Humanities and Sciences at Stanford . “Discovering what’s universal about languages can help us understand the core of our humanity.”

The stories below represent some of the ways linguists have investigated many aspects of language, including its semantics and syntax, phonetics and phonology, and its social, psychological and computational aspects.

Understanding stereotypes

Stanford linguists and psychologists study how language is interpreted by people. Even the slightest differences in language use can correspond with biased beliefs of the speakers, according to research.

One study showed that a relatively harmless sentence, such as “girls are as good as boys at math,” can subtly perpetuate sexist stereotypes. Because of the statement’s grammatical structure, it implies that being good at math is more common or natural for boys than girls, the researchers said.

Language can play a big role in how we and others perceive the world, and linguists work to discover what words and phrases can influence us, unknowingly.

How well-meaning statements can spread stereotypes unintentionally

New Stanford research shows that sentences that frame one gender as the standard for the other can unintentionally perpetuate biases.

Algorithms reveal changes in stereotypes

New Stanford research shows that, over the past century, linguistic changes in gender and ethnic stereotypes correlated with major social movements and demographic changes in the U.S. Census data.

Exploring what an interruption is in conversation

Stanford doctoral candidate Katherine Hilton found that people perceive interruptions in conversation differently, and those perceptions differ depending on the listener’s own conversational style as well as gender.

Cops speak less respectfully to black community members

Professors Jennifer Eberhardt and Dan Jurafsky, along with other Stanford researchers, detected racial disparities in police officers’ speech after analyzing more than 100 hours of body camera footage from Oakland Police.

How other languages inform our own

People speak roughly 7,000 languages worldwide. Although there is a lot in common among languages, each one is unique, both in its structure and in the way it reflects the culture of the people who speak it.

Jurafsky said it’s important to study languages other than our own and how they develop over time because it can help scholars understand what lies at the foundation of humans’ unique way of communicating with one another.

“All this research can help us discover what it means to be human,” Jurafsky said.

Stanford PhD student documents indigenous language of Papua New Guinea

Fifth-year PhD student Kate Lindsey recently returned to the United States after a year of documenting an obscure language indigenous to the South Pacific nation.

Students explore Esperanto across Europe

In a research project spanning eight countries, two Stanford students search for Esperanto, a constructed language, against the backdrop of European populism.

Chris Manning: How computers are learning to understand language​

A computer scientist discusses the evolution of computational linguistics and where it’s headed next.

Stanford research explores novel perspectives on the evolution of Spanish

Using digital tools and literature to explore the evolution of the Spanish language, Stanford researcher Cuauhtémoc García-García reveals a new historical perspective on linguistic changes in Latin America and Spain.

Language as a lens into behavior

Linguists analyze how certain speech patterns correspond to particular behaviors, including how language can impact people’s buying decisions or influence their social media use.

For example, in one research paper, a group of Stanford researchers examined the differences in how Republicans and Democrats express themselves online to better understand how a polarization of beliefs can occur on social media.

“We live in a very polarized time,” Jurafsky said. “Understanding what different groups of people say and why is the first step in determining how we can help bring people together.”

Analyzing the tweets of Republicans and Democrats

New research by Dora Demszky and colleagues examined how Republicans and Democrats express themselves online in an attempt to understand how polarization of beliefs occurs on social media.

Examining bilingual behavior of children at Texas preschool

A Stanford senior studied a group of bilingual children at a Spanish immersion preschool in Texas to understand how they distinguished between their two languages.

Predicting sales of online products from advertising language

Stanford linguist Dan Jurafsky and colleagues have found that products in Japan sell better if their advertising includes polite language and words that invoke cultural traditions or authority.

Language can help the elderly cope with the challenges of aging, says Stanford professor

By examining conversations of elderly Japanese women, linguist Yoshiko Matsumoto uncovers language techniques that help people move past traumatic events and regain a sense of normalcy.

Choose Your Test

Sat / act prep online guides and tips, 105 interesting persuasive speech topics for any project.

General Education

Are you struggling to find good persuasive speech topics? It can be hard to find a topic that interests both you and your audience, but in this guide we've done the hard work and created a list of 105 great persuasive speech ideas. They're organized into ten categories and cover a variety of topics, so you're sure to find one that interests you.

In addition to our list, we also go over which factors make good persuasive speech topics and three tips you should follow when researching and writing your persuasive speech.

What Makes a Good Persuasive Speech Topic?

What makes certain persuasive speech topics better than others? There are numerous reasons, but in this section we discuss three of the most important factors of great topics for a persuasive speech.

It's Something You Know About or Are Interested in Learning About

The most important factor in choosing and creating a great persuasive speech is picking a topic you care about and are interested in. You'll need to do a lot of research on this topic, and if it's something you like learning about, that'll make the process much easier and more enjoyable. It'll also help you sound passionate and informed when you talk, both important factors in giving an excellent persuasive speech.

It's a Topic People Care About

In fourth grade, after being told I could give a persuasive speech on any topic I wanted to , I chose to discuss why the Saguaro cactus should be the United State's national plant. Even though I gave an impassioned talk and drew a life-size Saguaro cactus on butcher paper to hang behind me, I doubt anyone enjoyed the speech much.

I'd recently returned from a family vacation to Arizona where I'd seen Saguaro cacti for the first time and decided they were the coolest thing ever. However, most people don't care that much about Saguaro cacti, and most people don't care what our national plant is or if we even have one (for the record, the US has a national flower, and it's the rose).

Spare yourself the smattering of bored applause my nine-old self got at the end of my speech and choose something you think people will be interested in hearing about. This also ties into knowing your audience, which we discuss more in the final section.

It Isn't Overdone

When I was in high school, nearly every persuasive speech my classmates and I were assigned was the exact same topic: should the drinking age be lowered to 18? I got this prompt in English class, on standardized tests, in speech and debate class, etc. I've written and presented about it so often I could probably still rattle off all the main points of my old speeches word-for-word.

You can imagine that everyone's eyes glazed over whenever classmates gave their speeches on this topic. We'd heard about it so many times that, even if it was a topic we cared about, speeches on it just didn't interest us anymore.

The are many potential topics for a persuasive speech. Be wary of choosing one that's cliche or overdone. Even if you give a great speech, it'll be harder to keep your audience interested if they feel like they already know what you're going to say.

An exception to this rule is that if you feel you have a new viewpoint or facts about the topic that currently aren't common knowledge. Including them can make an overdone topic interesting. If you do this, be sure to make it clear early on in your speech that you have unique info or opinions on the topic so your audience knows to expect something new.

105 Topics for a Persuasive Speech

Here's our list of 105 great persuasive speech ideas. We made sure to choose topics that aren't overdone, yet that many people will have an interest in, and we also made a point of choosing topics with multiple viewpoints rather than simplistic topics that have a more obvious right answer (i.e. Is bullying bad?). The topics are organized into ten categories.

Arts/Culture

• Should art and music therapy be covered by health insurance?
• Should all students be required to learn an instrument in school?
• Should all national museums be free to citizens?
• Should graffiti be considered art?
• Should offensive language be removed from works of classic literature?
• Are paper books better than e-books?
• Should all interns be paid for their work?
• Should employees receive bonuses for walking or biking to work?
• Will Brexit hurt or help the UK's economy?
• Should all people over the age of 65 be able to ride the bus for free?
• Should the federal minimum wage be increased?
• Should tipping in restaurants be mandatory?
• Should Black Friday sales be allowed to start on Thanksgiving?
• Should students who bully others be expelled?
• Should all schools require students wear uniforms?
• Should boys and girls be taught in separate classrooms?
• Should students be allowed to listen to music during study hall?
• Should all elementary schools be required to teach a foreign language?
• Should schools include meditation or relaxation breaks during the day?
• Should grades in gym class affect students' GPAs?
• Should teachers get a bonus when their students score well on standardized tests?
• Should children of undocumented immigrants be allowed to attend public schools?
• Should students get paid for getting a certain GPA?
• Should students be allowed to have their cell phones with them during school?
• Should high school students be allowed to leave school during lunch breaks?
• Should Greek life at colleges be abolished?
• Should high school students be required to volunteer a certain number of hours before they can graduate?
• Should schools still teach cursive handwriting?
• What are the best ways for schools to stop bullying?
• Should prostitution be legalized?
• Should people with more than one DUI lose their driver's license?
• Should people be required to shovel snow from the sidewalks in front of their house?
• Should minors be able to drink alcohol in their home if they have their parent's consent?
• Should guns be allowed on college campuses?
• Should flag burning as a form of protest be illegal?
• Should welfare recipients be required to pass a drug test?
• Should white supremacist groups be allowed to hold rallies in public places?
• Should assault weapons be illegal?
• Should the death penalty be abolished?
• Should beauty pageants for children be banned?
• Is it OK to refuse to serve same-sex couples based on religious beliefs?
• Should transgender people be allowed to serve in the military?
• Is it better to live together before marriage or to wait?
• Should affirmative action be allowed?
• Should prisoners be allowed to vote?
• Should Columbus Day be replaced with Indigenous Peoples' Day?

Government/Politics

• Should the government spend more money on developing high-speed rail lines and less on building new roads?
• Should the government be allowed to censor internet content deemed inappropriate?
• Should Puerto Rico become the 51st state?
• Should Scotland declare independence from the United Kingdom?
• Whose face should be on the next new currency printed by the US?
• Should people convicted of drug possession be sent to recovery programs instead of jail?
• Should voting be made compulsory?
• Who was the best American president?
• Should the military budget be reduced?
• Should the President be allowed to serve more than two terms?
• Should a border fence be built between the United States and Mexico?
• Should countries pay ransom to terrorist groups in order to free hostages?
• Should minors be able to purchase birth control without their parent's consent?
• Should hiding or lying about your HIV status with someone you're sleeping with be illegal?
• Should governments tax soda and other sugary drinks and use the revenue for public health?
• Should high schools provide free condoms to students?
• Should the US switch to single-payer health care?
• Should healthy people be required to regularly donate blood?
• Should assisted suicide be legal?
• Should religious organizations be required to pay taxes?
• Should priests be allowed to get married?
• Should the religious slaughter of animals be banned?
• Should the Church of Scientology be exempt from paying taxes?
• Should women be allowed to be priests?
• Should countries be allowed to only accept refugees with certain religious beliefs?
• Should public prayer be allowed in schools?

Science/Environment

• Should human cloning be allowed?
• Should people be allowed to own exotic animals like tigers and monkeys?
• Should "animal selfies" in tourist locations with well-known animal species (like koalas and tigers) be allowed?
• Should genetically modified foods be sold in grocery stores?
• Should people be allowed to own pit bulls?
• Should parents be allowed to choose the sex of their unborn children?
• Should vaccinations be required for students to attend public school?
• What is the best type of renewable energy?
• Should plastic bags be banned in grocery stores?
• Should the United States rejoin the Paris Agreement?
• Should puppy mills be banned?
• Should fracking be legal?
• Should animal testing be illegal?
• Should offshore drilling be allowed in protected marine areas?
• Should the US government increase NASA's budget?
• Should Pluto still be considered a planet?
• Should college athletes be paid for being on a sports team?
• Should all athletes be required to pass regular drug tests?
• Should professional female athletes be paid the same as male athletes in the same sport?
• Are there any cases when athletes should be allowed to use steroids?
• Should college sports teams receive less funding?
• Should boxing be illegal?
• Should schools be required to teach all students how to swim?
• Should cheerleading be considered a sport?
• Should parents let their children play tackle football?
• Will robots reduce or increase human employment opportunities?
• What age should children be allowed to have a cell phone?
• Should libraries be replaced with unlimited access to e-books?
• Overall, has technology helped connect people or isolate them?
• Should self-driving cars be legal?
• Should all new buildings be energy efficient?
• Is Net Neutrality a good thing or a bad thing?
• Do violent video games encourage players to become violent in real life?

3 Bonus Tips for Crafting Your Persuasive Speech

Of course, giving a great persuasive speech requires more than just choosing a good topic. Follow the three tips below to create an outstanding speech that'll interest and impress your audience.

Do Your Research

For a persuasive speech, there's nothing worse than getting an audience question that shows you misunderstood the issue or left an important piece out. It makes your entire speech look weak and unconvincing.

Before you start writing a single word of your speech, be sure to do lots of research on all sides of the topic. Look at different sources and points of view to be sure you're getting the full picture, and if you know any experts on the topic, be sure to ask their opinion too.

Consider All the Angles

Persuasive speech topics are rarely black and white, which means there will be multiple sides and viewpoints on the topic. For example, for the topic "Should people be allowed to own pit bulls?" there are two obvious viewpoints: everyone should be allowed to own a pit bull if they want to, and no one should be allowed to own a pit bull. But there are other options you should also consider: people should only own a pit bull if they pass a dog training class, people should be able to own pit bulls, but only if it's the only dog they own, people should be able to own pi tbulls but only if they live a certain distance from schools, people should be able to own pit bulls only if the dog passes an obedience class, etc.

Thinking about all these angles and including them in your speech will make you seem well-informed on the topic, and it'll increase the quality of your speech by looking at difference nuances of the issue.

Know Your Audience

Whenever you give a speech, it's important to consider your audience, and this is especially true for persuasive speeches when you're trying to convince people to believe a certain viewpoint. When writing your speech, think about what your audience likely already knows about the topic, what they probably need explained, and what aspects of the topic they care about most. Also consider what the audience will be most concerned about for a certain topic, and be sure to address those concerns.

For example, if you're giving a speech to a Catholic organization on why you think priests should be allowed to marry, you don't need to go over the history of Catholicism or its core beliefs (which they probably already know), but you should mention any research or prominent opinions that support your view (which they likely don't know about). They may be concerned that priests who marry won't be as committed to God or their congregations, so be sure to address those concerns and why they shouldn't worry about them as much as they may think. Discussing your topic with people (ideally those with viewpoints similar to those of your future audience) before you give your speech is a good way to get a better understanding of how your audience thinks.

More Resources for Writing Persuasive Speeches

If you need more guidance or just want to check out some examples of great persuasive writing, consider checking out the following books:

• Lend Me Your Ears: Great Speeches in History by William Safire—This collection of great speeches throughout history will help you decide how to style your own argument.
• The Essentials of Persuasive Public Speaking by Sims Wyeth—For quick direct tips on public speaking, try this all-purpose guide.
• Talk Like TED: The 9 Public-Speaking Secrets of the World's Top Minds by Carmine Gallo—This popular book breaks down what makes TED talks work and how you can employ those skills in your own presentations.
• We Should All Be Feminists by Chimamanda Ngozi Adichie and Make Good Art by Neil Gaiman—These two recent speeches by contemporary writers offer stellar examples of how to craft a compelling (and engaging) argument.

Conclusion: Persuasive Speech Ideas

Good persuasive speech topics can be difficult to think of, but in this guide we've compiled a list of 105 interesting persuasive speech topics for you to look through.

The best persuasive speech ideas will be on a topic you're interested in, aren't overdone, and will be about something your audience cares about.

After you've chosen your topic, keep these three tips in mind when writing your persuasive speech:

• Do your research
• Consider all the angles
• Know your audience

What's Next?

Now that you have persuasive speech topics, it's time to hone your persuasive speech techniques. Find out what ethos, pathos, logos, and kairos are and how to use them here .

Looking to take your persuasive technique from speech to sheets (of paper)? Get our three key tips on how to write an argumentative essay , or learn by reading through our thorough breakdown of how to build an essay, step by step .

Want a great GPA? Check out our step-by-step guide to getting good grades in high school so you can have a stellar transcript.

Interested in learning about other great extracurricular opportunities? Learn more about job shadowing , community service , and volunteer abroad programs.

Still trying to figure out your courses? Check out our expert guide on which classes you should take in high school.

These recommendations are based solely on our knowledge and experience. If you purchase an item through one of our links, PrepScholar may receive a commission.

Christine graduated from Michigan State University with degrees in Environmental Biology and Geography and received her Master's from Duke University. In high school she scored in the 99th percentile on the SAT and was named a National Merit Finalist. She has taught English and biology in several countries.

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Have any questions about this article or other topics? Ask below and we'll reply!

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Supposing is good, but finding out is better.  Mark Twain, writer

This chapter is about being strategic with how to find your research, how to evaluate the research you find, how to smoothly work information into your speech, and how to adapt your reference page to the presentation context.  Since this is an advanced public speaking book, I am going to assume you already know the basics about how to access primary research sources. My goal is for you to take what you know about research and dig a little deeper. I also want you to think about how to use your research differently to adapt to the context.

Advanced Tips on Research

1. brainstorm.

You should thoroughly brainstorm your topic in writing before you ever begin researching. Make a list of possible words you would look up. Anytime you do this type of brainstorming, your goal should be to have at least 20 words. For example, i f I wanted to give an informative speech on the impact of a teacher’s body language on student learning, I might look up any of these words–notice the variety of angles as well as how I have listed several ways of saying the same thing. 

• body language
• immediacy behaviors
• eye contact
• personal space
• evaluations

2. Research Your Topic Broadly

Vary your research by looking up different types of research from different types of sources. Don’t just “google it.” (Yes, I like to use internet search engines, but that should not be all you do.) Look up books on the topic, look up art on the topic, look up statistics on the topic, use a library periodical search engine on your topic. I am sure you have heard this before, but I am reminding you–mostly because I need to be reminded. Resist the temptation to do just one type of research.

You should also diversify your research.  Look at the authors of your research, do they represent various genders, ethnicities, and political leanings? Try being intentional with varying your research. Seeking a variety of voices on your topic leads to some varied and interesting perspectives.

3. Interview Someone

One semester, I required all my students to do an interview for their speeches. At the end of the speech day, I asked them, What stood out about the speeches? What really helped you to be drawn in? One of the most frequent answers had to do with the interview. When possible, do an interview as part of your speech research. 

One of the added bonuses of doing interviews is you can use it to make a new professional contact. Use your speech research to do networking, you might be surprised that you come out with a new contact or maybe a future job opportunity.

When you talk about the interview in your speech, be sure to tell the audience who you interviewed and the credentials of the person you interviewed. It is also helpful to include why you chose to interview that person. Take a picture of the person you interviewed or their office and if it seems right for your presentation, include the photo in your slides.

Brainstorm interview prospects

• Who can you interview on your topic?
• Who is a professional in the field?
• Who could you talk to who has a lived experience related to your topic?
• Who is a professional you have always wanted to talk to and needed a good excuse to get your foot in the door?

When conducting an interview always:

• Ask open-ended questions.
• Listen way more than you talk.
• Stay focused to the very end.
• Send a thank-you note.

Food For Thought

When researching for a ceremonial speech–eulogy, wedding toast, retirement speech, birthday speech–it is helpful to talk to other people who know the person you are celebrating. This type of research usually produces information you wouldn’t have otherwise considered.

4. Look up Something Weird

Using Your Research in a Speech

Oral citations: using your research in a speech.

When mentioning your research in your speech, you should always give an oral citation. Depending on the type of speech and the type of audience, this would be done differently. Citations are about credibility–ethos.  When you use high-quality sources, it instills trust in the minds of your audience. They trust the information that you are giving, and they trust you as a person. 

When I was on the debate team, we had to say the entire citation…every single word of it….the author, date, article title, and the publication and issue number. For debaters talking to other debtors, this type of complete citation worked. Outside of that context, it is just too much information, and the audience gets bored. The trick is to find the balance that allows you to share key parts of your citation without losing the audience’s attention.

Instead of speaking every single part of the citation, find the part that is the most familiar to the audience (like a prominent name or publication) and speak the parts of the reference that enhances your credibility.

• If the information is from a known magazine or journal, you should mention that.
• If the article comes from a respected author that the audience knows, you should mention them.
• If the person you are citing has a title that is relevant, you should mention that.
• If the research is time-sensitive, you should mention the year of publication.

The key here is to be intentional about which part of the citation you speak. To further, illustrate this, I want to show you the difference between what you say in your speech, how you would write it on a full-sentence outline, and then how it would look on your reference page.

(These samples are in APA)

This is what you would say in your speech.

According to an article on consumer perception of coffee published in Nutrients Journal, those who were surveyed said young males are more likely to be inclined to believe there are health benefits from drinking coffee. In a market where there is increased interest in healthy food, there is room to improve the perception of coffee and the scientifically-based health benefits.

(Nutrients Journal carries the credibility of a journal. Mentioning the authors would be optional. Since most people don’t know who they are, it doesn’t help with the credibility.) 

This is what it would look like on your outline.

According to an article on consumer perception of coffee published in Nutrients Journal those who were surveyed said young males are more likely to be inclined to believe there are health benefits from drinking coffee (Samoggia & Riedel, 2019).

This is what you would put on the reference page.

Samoggia, A., & Riedel, B. (2019). Consumers’ perceptions of coffee health benefits and motives for coffee consumption and purchasing.  Nutrients,  11 (3), 653. doi:http://dx.doi.org/10.3390/nu11030653

This is what you would say in your speech. 

An article published in the Nutrition and Food Science Journa l titled, “To sip or not to sip: The potential risks and benefits of coffee drinking” coffee drinking can reduce the risk of type 2 diabetes, Alzheimer’s disease, and Parkinson’s disease.

(The title of the article is interesting, and the mention of a Journal gives credibility. Once again, I wouldn’t mention the authors since most people don’t know them.)

This is what it would look like on your outline. 

An article published in the Nutrition and Food Science Journal titled, “To sip or not to sip: The potential risks and benefits of coffee drinking” coffee drinking can reduce the risk of type 2 diabetes, Alzheimer’s disease, and Parkinson’s disease. (Taylor & Demming-Adams, 2007).

Taylor, S. R., & Demmig-Adams, B. (2007). To sip or not to sip: The potential health risks and benefits of coffee drinking.  Nutrition and Food Science,  37 (6), 406-418. doi:http://dx.doi.org/10.1108/00346650710838063

As I was working on this eulogy for today, I talked to a couple of family members and asked them what they most remember about grandpa. Cousin Zena said she remembers him for always wearing bibbed overalls, an International Harvester hat, and for having shoes the size of cars. Most of all, she remembers his laugh.

(In this case, the audience only needs to know the names and relationships. No need for formal titles or last names if the people are familiar)

This is what it would look like on your manuscript. 

This is what you would put on the reference page. 

Meade, Z. (2021, May 8). Personal Interview.

Let’s be honest, in a real eulogy, you would not turn in a reference page. If you are in a college class, it will be required of you to establish the practice of citing your sources. 

According to the Hobby Lobby website, wheeled glass nippers will cost you $16. These will be essential for cutting glass for your mosaic.

According to the Hobby Lobby website, wheeled glass nippers will cost you $16. These will be essential for cutting glass for your mosaic (2021). 

Hobbylobby.com (2021) Wheeled Glass Nippers.

According to the article, How to Host Your Own Coffee Tasting on the Starbucks website,  when formally coffee tasting, you should slurp your coffee to allow the coffee to spray across your tongue and palate.

According to the article, How to Host Your Own Coffee Tasting on the Starbucks website, when formally coffee tasting, you should slurp your coffee to allow the coffee to spray across your tongue and palate (Starbucks, 2020).

Starbucks. (n.d) Host your own coffee tasting. Retrieved May 8, 2020, https://athome.starbucks.com/host-your-own-coffee-tasting/

Do Not Say This

• “According to google.” Google is not a source; it is a search engine. The equivalent would be to say, according to the university library. The library is where you find the information, not the information itself.
• “According to homedepot.com.”   You would never say, “According to 210 South Main Street, Fayetteville, Arkansas because that is an address. When you say “.com” you are citing an address. Don’t site a person’s address or a webpage’s address as your source. You can say, “according to the home depot website.”
• “And my source is…” When saying your source, use the name of the specialist or the name of the article and journal. No need to tell us it is your source; we will figure that out.
• “Quote/Unquote .” Say the author and the quote, no need to say the word “quote.”
• “Thank you and now here are my sources.” You do not need to show your audience your references on your slide show. To make sure your audience doesn’t accidentally see your reference page, put two blank slides at the end of your presentation and then add your references. Putting them with your slides keeps them available for anyone who wants a copy of your slides.

  Fake-istotle Quotes While I was researching Aristotle, some amazing quotes came up as Aristotle quotes. The only problem is, he didn’t say them. While I was hunting down the original author, I found a website called Fake-istotle Quotes. Why is this relevant? It demonstrates one of the many challenges of internet research– typically one person puts it out there and then others copy it. You should be a sleuth and hunt down the originals and you should sniff out faulty research. Don’t just copy the work of others, look for the original. Good quotes, Aristotle just didn’t say them. We are what we repeatedly do, excellence then is not an act but a habit. Will Durant Mark of an educated man is to entertain a thought without accepting it. Someone other than Aristotle  

Does Your Research Pass the CRAAP Test?

Once you have found your research, you should test it to make sure it is credible. Check your research for currency, reliability, authority, accuracy, and purpose using the CRAPP test.

• When was it published?
• Has it been revised since then?
• Is it current enough for your topic?
• Is it a topic where the opinions about it change over time?

Reliability  //Relevance

• Can you depend on the information and trust it to be accurate?
• Is the information biased?
• Is the information the appropriate complexity for the type of project I am working on?
• Does it provide reliable sources to back up claims?
• Can you trust the source where you found the information?
• Is the author an authority or do they cite subject authorities?
• Are they reputable?
• If the material is taken from other sources, do they credit/cite those sources?
• What does the URL end with? (.gov, .org, .edu, .com?) If not, how are you determining its reliability?
• Can you trust the reliability of the information?
• Is the information correct? How would you know?
• Can you verify any of the information from another source?
• Do the links lead to useful information corroborating the site’s statements, or do they link to questionable information?

Purpose/Point of View

• What is the author’s motivation for publishing the resource?
• Is the author trying to inform, persuade, or entertain you?
• Does the author appear to have an ax to grind or seem blindly committed to their cause?
• Are they using this information to make money off of users?
• Is there any conflict of interest?

This video gives a great analysis of a couple of sources using the CRAPP test.

https://www.youtube.com/watch?v=lhwB4zQD4XA&t=139s

Researching Images

Searching, finding, and using images is a type of research too. Just like text-based research, you should provide citations and give credit.

Searching for Images

When searching for images to use, you should seek out images the have a creative commons copyright or are open for use. Here are a couple of my favorite sites.

Don’t forget to reference your image on your reference page and on your slides.

• Creativecommons.org About: “CC Search is a tool that allows openly licensed and public domain works to be discovered and used by everyone. Creative Commons, the nonprofit behind CC Search, is the maker of the CC licenses , used over 1.4 billion times to help creators share knowledge and creativity online.”

About: All items on Unsplash can be used for free. You can use them for commercial and noncommercial purposes. You do not need to ask permission but giving credit to the photographer is appreciated.

• Eduimages About: A free library of photos celebrating students—and the educators who teach them—in seven schools across the United States.
• Gettyimages About: The Getty makes available without charge, all available digital images to which the Getty holds the rights or that are in the public domain to be sued for any purpose. No permission is required.
• Wikimedia Commons About: Wikimedia Commons is free. Everyone is allowed to copy, use and modify any file here freely as long as they follow the terms specified by the author. The conditions of each media file can be found on their description page.
• Pixabay About: All images and videos on Pixabay are released free of copyrights under Creative Commons CC0. You may download, modify, distribute, and use them royalty-free for anything you like, even in commercial applications. Attribution is not required.

Reference Page

The reference page is where you list all the sources that you used in your speech. This means the books, articles, and internet information that you use as well as any interviews, images, videos, and charts.

What Do You Do with Your Reference Page?

What you do with your reference page is going to be different based on context. Many of you are in a college speech class, which means that you will give your teacher a digital or physical copy of your reference page. I want you to be prepared for speeches outside the college classroom, so let’s look at how to use a reference page in a variety of contexts.

For reference, I have included a sample reference page in APA.

Reference Page Sample APA

• “References” should be at the top.
• Alphabetize references.
• Use a hanging indent
• Every line is double-spaced. (This sample is not correct because of the way this program formats. Every line should be double space with no single-spaced items). For reference on this look at this sample student paper from OWL Purdue -the reference page in on page 17.

Understanding Peer Review and Scholarly Sources

I want to make sure that you understand peer review and scholarly sources since it is an area that some struggle to grasp. When someone says they are wanting you to reference scholarly sources, typically they are talking about items that have been through the peer-review process. According to OWL Purdue, “One major character of scholarly sources is that they are peer-reviewed. Here’s how a scholarly source typically goes through the process:

• A scholar/author writes an article and submits it to the editor of a journal or book. 
• The editor sends it to other scholars who are at least the academic  peers  (equals) of the author in that field.
• The reviewers review or  vet (examine) it, then tell the editor whether they think it’s good enough to be published in that journal or what should be changed.” 

Oftentimes your speech is required to have peer reviewers or scholarly articles, it is important that you are able to understand why peer review articles are different and how to access them. I included this video to help you understand.

What is Peer Review, Scholarly Article?

You may be asked to use peer-reviewed/scholarly/refereed articles for your research. It is important to understand the process in order to understand why this is a more advanced type of research.

Please share your feedback, suggestions, corrections, and ideas.

I want to hear from you. 

Do you have an activity to include? Did you notice a typo that I should correct? Are you planning to use this as a resource and do you want me to know about it? Do you want to tell me something that really helped you?

Click here to share your feedback. 

In summary, it is important to know how to research your speech properly and to reference those sources in a way that gives credibility to your topic.

AskUs NCSU Libraries. (2014). Peer Review in 3 Minutes. [Video]. YouTube. https://www.youtube.com/watch?v=rOCQZ7QnoN0&t=9s Standard Youtube License.

Houston Community College Libraries. (2021).  Evaluating sources: C.R.A.P. Test. https://library.hccs.edu/evaluatingsources/test

Huntress, C. (2017). My favorite quote of all time is a misattribution. https://medium.com/the-mission/my-favourite-quote-of-all-time-is-a-misattribution-66356f22843d

Portland State University Library (2012).  The C.R.A.P. Test in action. https://www.youtube.com/watch?v=lhwB4zQD4XA&t=139s

Purdue University. English 106/108: Scholarly Sources and Peer Review. https://guides.lib.purdue.edu/eng106/scholarly-sources-and-peer-review

Sheets, R. (2021, May 18). Personal Interview. (Director of the Business Communication Lab, Walton College of Business. University of Arkansas).

Spencer, J. [https://twitter.com/spencerideas]. (July 3, 2018). Research should be fun. It should feel like geeking out. Twitter. Retrieved May 19, 2021, from https://twitter.com/spencerideas/status/1014178267820118018/photo/1

Taylor, S. R. & Demmig-Adams, B. (2007). To sip or not to sip: The potential health risks and benefits of coffee drinking.  Nutrition and Food Science,  37 (6), 406-418. doi:http://dx.doi.org/10.1108/00346650710838063

University of Arkansas Library Research Guide. CRAAP Test for evaluating. https://uark.libguides.com/BENG4933/Evaluation

*CRAAP test developed by Meriam Library, California State University, Chico

Public Speaking by Lynn Meade is licensed under a Creative Commons Attribution 4.0 International License , except where otherwise noted.

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15 Informative Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• May 13, 2024

Table of Contents

A good informative speech is one of the most effective tools in a speaker’s arsenal. But with so many potential topics out there, it can be tough to know where to start. That’s why we’ve compiled 15 informative speech examples to help you find your perfect subject. Whether you’re unearthing secrets from history for your listeners or delving into future technologies, informative speeches can prove to be the recipe for the perfect talk.

But crafting an effective informative speech is about more than just picking a topic. You have to research topics, put your thoughts in order, and speak up clearly and confidently. In this post, we’ll explore strategies for each step of the process, so you can create a speech that informs, engages, and makes a lasting impact on your listeners. Let’s get started.

15 Informative Speech Examples

If you’re looking for some inspiration for your next informative speech, look no further. Below are 15 examples of informative speech topics that are sure to engage and educate your audience.

• The history and evolution of social media platforms
• The benefits and drawbacks of renewable energy sources
• The impact of sleep deprivation on mental and physical health
• The role of emotional intelligence in personal and professional success
• The science behind climate change and its potential consequences
• The importance of financial literacy for young adults
• The influence of artificial intelligence on various industries
• The benefits of regular exercise and a balanced diet
• The history and cultural significance of a specific art form or genre
• The impact of technology on interpersonal communication
• The psychology behind procrastination and effective strategies to overcome it
• The role of diversity and inclusion in fostering innovation and creativity
• The importance of mental health awareness and resources for students
• The future of space exploration and its potential benefits for humanity
• The impact of globalization on local economies and cultures

These topics cover a wide range of subjects, from technology and science to psychology and culture. By choosing one of these informative speech examples, you’ll have plenty of material to work with to create an engaging and educational presentation.

Remember, the key to a successful informative speech is to choose a topic that you’re passionate about and that will resonate with your audience. Do your research, organize your thoughts, and practice your delivery to ensure that your message comes across loud and clear.

What Is an Informative Speech?

If you’ve ever been to a conference or seminar, chances are you’ve heard an informative speech. But what exactly is an informative speech? Simply put, it’s a type of speech designed to educate the audience on a particular topic. The goal is to provide interesting and useful information, ensuring the audience walks away with new knowledge or insights. Unlike persuasive speeches that aim to convince the audience of a viewpoint, informative speeches focus on explaining a subject clearly and objectively.

Types of Informative Speeches

Informative speeches come in various forms, each with its own purpose. The most common types are definition, explanation, description, and demonstration speeches. Depending on the objective, an informative speech can take on different structures and styles.

For example, a definition speech aims to explain a concept or term, while a demonstration speech shows the audience how to perform a task or process. An explanatory speech, on the other hand, provides a detailed account of a complex subject, breaking it down into digestible parts.

Purpose of Informative Speeches

At its core, the purpose of an informative speech is to share knowledge with the audience. These speeches are characterized by their fact-based, non-persuasive nature. The focus is on delivering information in an engaging and accessible way.

A well-crafted informative speech not only educates but also sparks curiosity and encourages further learning. By dedicating yourself to providing valuable information and appealing to your audience’s interests, you can succeed as an informative speaker.

Strategies for Selecting an Informative Speech Topic

Choosing the right topic is crucial for an effective informative speech. You want a subject that is not only interesting to you but also relevant and engaging for your audience. Consider their knowledge level, background, and expectations when selecting your topic.

One strategy is to focus on a subject you’re passionate about or have expertise in. This allows you to speak with authority and enthusiasm, making your speech more compelling. Another approach is to address current events or trending topics that are on people’s minds.

When brainstorming potential topics, consider your speech’s purpose and the type of informative speech you want to deliver. Is your goal to define a concept, explain a process, describe an event, or demonstrate a skill? Answering these questions will help guide your topic selection.

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How to Write an Informative Speech

Now that you’ve selected your topic, it’s time to start writing your informative speech. The key to a successful speech is thorough preparation and a clear, organized structure. Let’s break down the steps involved in crafting an engaging and informative presentation.

Researching Your Topic

Before you start writing, it’s essential to conduct thorough research on your topic. Gather facts, statistics, examples, and other supporting information for your informative speech. These things will help you explain and clarify the subject matter to your audience.

As you research, use reliable sources such as academic journals, reputable websites, and expert opinions to ensure the accuracy and credibility of your information. Take notes and organize your findings in a way that makes sense for your speech’s structure.

Structuring Your Speech

A typical informative speech structure includes three main parts, namely, an introduction, body, and conclusion. The introduction should grab the audience’s attention, establish your credibility , and preview the main points you’ll cover.

The body of your speech is where you’ll present your main points and supporting evidence. Use clear transitions between each point to maintain a logical flow. The conclusion should summarize your key takeaways and leave a lasting impression on your audience.

Outlining Your Speech

Creating an outline is a crucial step in organizing your thoughts and ensuring a coherent flow of information. Start by listing your main points and then add subpoints and supporting details for each section.

A well-structured outline will serve as a roadmap for your speech, keeping you on track and helping you stay focused on your key messages. It also makes the writing process more efficient and less overwhelming.

Writing Your Draft

With your outline in hand, it’s time to start writing your draft. Focus on presenting information clearly and concisely, using simple language and avoiding jargon. Provide examples and analogies throughout your informative speech in order to illustrate complex ideas and make them more relatable to your audience.

As you write, keep your audience in mind and tailor your language and examples to their level of understanding. Use transitions to link your ideas and maintain a smooth flow throughout the speech.

Editing and Revising

Once you’ve completed your draft, take the time to edit and revise your speech. First, check for clarity, accuracy, and logical organization. Then, eliminate unnecessary details, repetition, and filler words.

Read your speech aloud to identify any awkward phrasing or unclear passages. Lastly, seek feedback from others and be open to making changes based on their suggestions. Remember, the goal is to create a polished and effective informative speech.

Delivering an Informative Speech

You’ve written a fantastic informative speech, but now comes the real challenge: delivering it effectively. The way you present your speech can make all the difference in engaging your audience and ensuring they retain the information you’re sharing.

Practicing Your Speech

Practice makes perfect, and this couldn’t be more true when it comes to public speaking. Rehearse your speech multiple times to build confidence and familiarity with the content. Practice in front of a mirror, family members, or friends to get comfortable with your delivery.

As you practice, focus on your pacing, intonation, and body language. Aim for a conversational tone and maintain eye contact with your audience. The more you practice, the more natural and engaging your delivery will become.

Using Visual Aids

Visual aids such as slides, charts, or props can enhance your informative speech by making complex information more accessible and engaging. When utilized in your informative speech, they can help illustrate key points, provide visual examples, and break up the monotony of a purely verbal presentation.

Of course, it’s important to ensure your visuals are clear, relevant, and easy to understand. Otherwise, they may end up obscuring your points instead of clarifying them. In light of this, avoid cluttering your slides with too much text or overwhelming your audience with too many visuals. Use them strategically to support your message, not distract from it.

Engaging Your Audience

Engaging your audience is crucial for a successful informative speech. Use rhetorical questions, anecdotes, or interactive elements to keep them involved and attentive. Encourage participation, if appropriate, and maintain a conversational tone to create a connection with your listeners.

Pay attention to your audience’s reactions and adapt your delivery accordingly. If you sense confusion or disinterest, try rephrasing your points or providing additional examples to clarify your message. Remember, your goal is to educate and inspire your audience, so keep them at the forefront of your mind throughout your speech.

Handling Nerves

It’s normal to feel nervous before and during a speech, but there are strategies to help you manage those nerves . Take deep breaths, visualize success, and focus on your message rather than your anxiety. Remember, your audience wants you to succeed, and a little nervousness can actually enhance your performance by showing enthusiasm and authenticity.

If you find yourself getting overwhelmed, take a moment to pause, collect your thoughts, and regain your composure. Smile, make eye contact, and remind yourself that you’ve prepared thoroughly and have valuable information to share.

Common Mistakes to Avoid

To deliver an effective informative speech, it’s important to be aware of common pitfalls and mistakes. One of the biggest errors is overloading your audience with too much information. Remember, less is often more when it comes to public speaking.

Another mistake is failing to organize your content logically or using complex jargon without explanation. Make sure your speech has a clear structure and that you’re explaining any technical terms or concepts in a way that your audience can understand.

Finally, don’t neglect the importance of practice and preparation. Winging it or relying too heavily on notes can lead to a disjointed and unengaging speech. Take the time to rehearse, refine your delivery, and internalize your key points.

By avoiding these common mistakes and focusing on the strategies we’ve discussed, you’ll be well on your way to delivering an informative speech that educates, engages, and inspires your audience.

Tips for Delivering a Compelling Informative Speech

Once you’ve chosen your topic and done your research, it’s time to focus on delivering a compelling speech. Here are a few tips to keep in mind:

• Start with a strong attention-grabbing opening that draws your audience in and sets the tone for your speech.
• Use clear, concise language and avoid jargon or technical terms that your audience may not understand.
• Incorporate storytelling, examples, and anecdotes to make your points more relatable and memorable.
• Use visual aids , such as slides or props, to enhance your message and keep your audience engaged.
• Practice your delivery and timing to ensure that you stay within your allotted time and maintain a natural, conversational tone.

By following these tips and choosing a topic that you’re passionate about, you’ll be well on your way to delivering an informative speech that educates and inspires your audience.

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20 Bonus Topics for Informative Speeches

In case the informative speech examples above didn’t pique your interest, we have several more for you to consider. Ranging from topics like science and technology to history and education, these 20 topics are perfect for your next presentation.

• The history and development of virtual reality technology
• The benefits and challenges of remote work
• The science behind the formation of hurricanes and tornadoes
• The impact of social media on political campaigns and elections
• The importance of sustainable fashion and its environmental benefits
• The role of emotional support animals in mental health treatment
• The history and cultural significance of a specific cuisine or dish
• The impact of plastic pollution on marine ecosystems
• The benefits and risks of gene editing technology
• The psychology behind conspiracy theories and their spread online
• The importance of digital privacy and data security in the modern age
• The role of music therapy in healthcare and wellness
• The impact of deforestation on biodiversity and climate change
• The history and evolution of a specific sport or athletic event
• The benefits and challenges of alternative education models
• The science behind the human immune system and how vaccines work
• The impact of mass incarceration on communities and families
• The role of storytelling in preserving cultural heritage and traditions
• The importance of financial planning for retirement and old age
• The impact of urban agriculture on food security and community development

Choosing a Topic That Resonates With Your Audience

When selecting a topic for your informative speech, it’s important to consider your audience and what will resonate with them. Think about their interests, backgrounds, and knowledge levels, and choose a topic that will be both informative and engaging.

For example, if you’re speaking to a group of high school students, you may want to choose a topic that relates to their experiences or concerns, such as the impact of social media on mental health or the importance of financial literacy for young adults. If you’re speaking to a group of business professionals, you may want to focus on topics related to industry trends, leadership strategies, or emerging technologies.

By choosing a topic that resonates with your audience, you’ll be more likely to capture their attention and keep them engaged throughout your speech. And remember, even if you’re not an expert on the topic, you can still deliver an informative and engaging speech by doing your research and presenting the information in a clear and accessible way.

FAQs on Informative Speech Examples

What is an example of informative speech.

An example includes breaking down the impacts of climate change, detailing causes, effects, and potential solutions.

What are the 3 types of informative speeches?

The three main types are explanatory (breaks down complex topics), descriptive (paints a picture with words), and demonstrative (shows how to do something).

What are the 5 useful topics of an informative speech?

Top picks include technology advances, mental health awareness, environmental conservation efforts, cultural diversity appreciation, and breakthroughs in medical research.

What is an effective informative speech?

An effective one delivers clear info on a specific topic that educates listeners without overwhelming them. It’s well-researched and engaging.

Informative speech examples are everywhere, if you know where to look. From TED Talks to classroom lectures, there’s no shortage of inspiration for your next presentation. All you have to do is find a topic that lights your fire while engaging your audience.

Remember, a great informative speech is all about clarity, organization, and engagement. By following the tips and examples we’ve covered, you’ll be well on your way to delivering an informative speech that educates, enlightens, and leaves a lasting impression. So go ahead, pick your topic, and start crafting your own informative speech today!

• Last Updated: May 9, 2024

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Cornell University --> Graduate School

Careers beyond academia, tips for a memorable 5-minute research presentation.

“If you get the first 5 minutes down, you are going to be golden for the rest of your presentation.” These were the words Susi Varvayanis, Executive Director of Careers Beyond Academia, stated at the start of Tips for a Memorable 5-Minute Research Presentation.

To help alleviate the stress and worries of making a good presentation, please review a summary of some amazing tips. There are three parts of a presentation that can influence the outcome of the presentation.

• You, the speaker
• Your presentation slides
• The audience

How do you as the speaker prepare yourself for the best presentation?

• Be aware of your body language – gestures are important, and they underscore the importance of the message we pass across. Add a smile! Be enthusiastic and make eye contact with the audience. These contribute to the appearance of confidence as you present.
• Practice voice modulations – the way you speak can convey a lot about the information you are passing. Avoid going too fast. Add pauses as you speak, slow your speech, and emphasize key words.
• Avoid jargon and acronyms – According to the dictionary, jargon is defined as special words or expressions that are used by a particular profession or groups and is difficult for others to understand. So, avoid them! Especially since some words can convey different connotations for different audiences. So, if I don’t use jargon, what should I use? How do I still convey my point? Try a different word, or use an analogy.

What makes for good presentation slides?

• Good illustrations – make use of simplified images that pass across the information that you are presenting. Simple cartoon illustrations make it easy for the audience, regardless of background, to understand and follow the meanings.
• Data presentation – avoid using excel defaults. Replace topics and labels with easier to understand headings that communicate your main point. Also, simplify images by removing unnecessary sections that do not apply to your audience. Most importantly, lead the audience through your work with all its ups and downs.

How does the audience affect your presentation?

The audience that you have dictates how you present your information. To prepare for your presentation, evaluate your audience. Understand the hook and make them care. Find unifying interests or commonality among the audience. Understand the goals and issues that challenge the audience. Do your images intrigue the audience?

Here is what makes your 5-minute pitch memorable:

• It is passionate – This comes with understanding what inspires your work. Passion for research leads you to excel, even when you suffer setbacks.
• It tells a good story – when you have a flow with compelling images, it helps tell a story, saves explanation, and hooks the audience.
• It gives a ‘why’ – from your presentation, the audience should know why they should care about your work, the implications of your results and how they can apply this information.

Here are some resources that you can explore to help you with a great presentation:

• Tool to check for jargon: De-Jargonizer (scienceandpublic.com)
• The difference between ‘what’ and your ‘why’: Know Your Why | Michael Jr. – YouTube
• Practice your skills: join ComSciCon-NY – in early June; Three-Minute Thesis or business case competitions
• A guide with many exercises to improve your research communication – Finding Your Research Voice – Cornell University Library Catalog

We would love to hear your own opinions and tips on what you feel gives a good presentation!

Speech planning: How our brains prepare to speak

I n a fascinating exploration of speech planning, research led by the NYU Grossman School of Medicine reveals how our brains prepare to speak before we actually verbalize our thoughts.

The study, conducted among individuals undergoing surgery for epilepsy treatment, is pivotal for advancing our understanding of speech production . It unveils significant insights into the brain's mechanisms behind speech planning.

The brain's blueprint for speech

The study delves into the roles of the inferior frontal gyrus and motor cortex - two regions situated in the outer layers of the cerebral cortex. These areas are pivotal for controlling the muscles involved in speech production, influencing our selection of words and sounds.

The researchers examined brain-mapping recordings from 16 patients, aged 14 to 43, at NYU Langone Health over the period from 2018 to 2021. These individuals were undergoing pre-surgical evaluations for epilepsy.

The process involved stimulating brain regions to pinpoint and conserve areas critical to speech while targeting seizure-inducing tissue for removal.

Importantly, a key innovation of this research lies in measuring the brief time intervals, less than two seconds, between brain stimulation and its impact on speech. This approach offers fresh perspectives on the cortex's role in speech planning.

Exploring speech production

The researchers have unveiled new insights into the organization of speech within the brain. They found that the delays before speech disruption, known as latencies, vary across different brain regions. This discovery highlights the brain's complex role in speech production and its elaborate mechanisms.

"Our study adds evidence for the role of the brain's motor cortex and inferior frontal gyrus in planning speech and determining what people are preparing to say, not just voicing words using the vocal cords or mouthing the words by moving the tongue and lips," stated Dr. Heather Kabakoff, a speech pathologist at NYU Langone.

Furthermore, Dr. Adeen Flinker, the study's senior investigator and a neuroscientist, explained: "Our results show that mapping out the millisecond time intervals, or latencies, between electrical stimulation in parts of the brain to the disruption or slurring of words and eventual inability to speak can be used to better understand how the human brain works and the roles played by different brain regions in human speech."

Dr. Flinker emphasized the clinical implications of these findings. Additionally, he suggested that this research could pave the way for improved surgical techniques to protect speech functions during brain surgeries.

The next frontier in speech and brain research

The team is now expanding their focus, setting their sights on broader horizons. Consequently, they aim to unravel the roles of other brain parts in speech and auditory processing.

The researchers are studying real-time brain corrections of speech errors to enhance our understanding of speech control and modification. This endeavor marks another step forward in decoding the complexities of human communication.

The process of speech planning

The process of speech planning in the brain is a complex, multi-step process involving various brain regions working in coordination. It includes several key stages:

Conceptualization

This is the initial stage where the intent or idea of what one wants to communicate is formed. It involves abstract thinking and decision-making processes in the prefrontal cortex, where the brain decides on the message it wants to convey.

Lexical selection

Once the concept is formed, the brain selects the appropriate words to express the idea. This involves the temporal lobe, particularly the left temporal lobe for most people, where language comprehension and vocabulary are managed.

Syntactic processing

After selecting the words, the brain organizes them into a grammatically correct structure. This involves Broca's area, located in the left frontal lobe, which is responsible for speech production and the grammatical aspects of language .

Phonological processing 

This stage involves planning the sounds that need to be produced to articulate the words. This involves the interaction between Wernicke's area, which is involved in language comprehension and the processing of phonological (sound) information, and Broca's area for the motor aspects of speech production.

Motor planning

Before speech occurs, the brain must plan and coordinate the specific movements of the mouth, tongue, vocal cords, and lungs that produce speech. 

This involves the motor cortex, which controls voluntary muscle movements, and the cerebellum, which coordinates the timing and precision of these movements.

Finally, the motor cortex sends signals through the nervous system to the speech organs, executing the planned movements and producing speech. This involves intricate coordination of muscles and breathing to articulate words and modulate voice.

Throughout this speech planning process, the brain also relies on feedback mechanisms involving auditory and somatosensory systems to monitor and adjust speech production in real-time. This ensures accuracy in articulation and intonation.

The exact neural pathways and interactions between these areas are still a subject of ongoing research, as the brain's processes for managing speech are incredibly complex and vary from person to person.

The study is published in the journal Brain .

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Smith College Libraries

The “good speech movement” at smith: a history of the spoken english department: home.

• Key Figures
• Voice Correction Campaign
• Linguistic Racism at Smith and Beyond
• The Rise and Fall of Speech at Smith
• Collections at Smith
• Digital Resources
• Search strategies

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Smith College Special Collections is a unit within Smith College Libraries. As a special collections library, it is home to materials outside the general library collection, including rare books, archives (historic records), manuscripts, maps, oral history interviews, and audiovisual material. These materials do not circulate outside of the library and are used onsite in the Reading Room. The Reading Room is open to all researchers working on a variety of projects including fiction books, art pieces, documentaries, family history, academic publications, and coursework. 

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• Last Updated: May 16, 2024 10:24 AM
• URL: https://libguides.smith.edu/speech-at-smith

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• Novel global study using investigators as participants finds shared acoustic relationships among the world’s languages and music

Novel global study using investigators as participants finds shared acoustic relationships among the world’s languages and music

By Bert Gambini

Release Date: May 15, 2024

BUFFALO, N.Y. – A University at Buffalo psychologist is part of a global research team that has identified specific acoustic relationships that distinguish speech, song and instrumental music across cultures.

The study published in the journal Science Advances , which involved experts in ethnomusicology, music psychology, linguistics and evolutionary biology, compared instrumental melodies along with songs, lyrics and speech in 55 languages. The findings provide an international perspective supporting ideas about how the world’s music and languages evolved into their current states.

“There are many ways to look at the acoustic features of singing versus speaking, but we found the same three significant features across all the cultures we examined that distinguish song from speech,” said Peter Pfordresher, PhD , a professor of psychology in the UB College of Arts and Sciences, and one of the 75 contributors to a unique project that involved the researchers assuming the dual roles of investigator and participant.

The three features are:

• Singing tends to be slower than speaking across all the cultures studied.
• People tend to produce more stable pitches when singing as opposed to speaking.
• Overall, singing pitch is higher than spoken pitch.

The exact evolutionary pressures responsible for shaping human behaviors are difficult to identify, but the new paper provides insights regarding the shared, cross-cultural similarities and differences in language and music − both of which are found in highly diverse forms across every human culture.

Pfordresher says the leading theory, advanced by the paper’s senior author, Patrick Savage, PhD, senior research fellow at the University of Auckland, New Zealand, is that music evolved to promote social bonding .

“When people make music, and this is the case around the world, they tend to do so collectively. They synchronize and harmonize with each other,” says Pfordresher. “The features we found that distinguish music from speech fit well with that theory.”

Think about tempo as a mechanism to encourage music’s social aspects. Being in sync becomes more difficult as tempo increases. When the tempo slows, the rhythm becomes predictable and easier to follow. Music becomes a more social enterprise.

It’s the same with pitch stability, according to Pfordresher.

“It’s much easier to match a stable pitch with someone else, to be in sync with the collective, than is the case when a pitch is wavering,” he says.

Similarly, it’s possible that the higher pitches found in singing happen as a byproduct of songs being produced at a slower rate.

“Slower production rates require a greater volume of air in the lungs,” explains Pfordresher. “Greater air pressure in the vocal system increases pitch.”

Conversational speech, in contrast, is not synchronized. Conversations generally alternate between people.

“I would speculate that conversational speech is faster than song because people want to hold on to the stage. They don’t want to provide false cues that they’ve finished, in essence handing the conversation off to another speaker,” says Pfordresher. “Pausing in a conversation or speaking slowly often indicates that it’s another person’s turn to speak.”

The study’s novel structure, with its investigators as participants, is part of the increasingly global nature of music cognition research. Savage and Yuto Ozaki, PhD, the lead author from Keio University in Japan, recruited researchers from Asia, Africa, the Americas, Europe and the Pacific, who spoke languages that included Yoruba, Mandarin, Hindi, Hebrew, Arabic, Ukrainian, Russian, Balinese, Cherokee, Kannada, Spanish, Aynu, English and dozens more .

“First, we used this structure to counteract the unfortunate tradition of extractive research in cross-cultural musical studies in which researchers from the developed world collect, or extract, data from a culture in the developing world, and use the data to promote their own success,” says Pfordresher.

The second reason has more to do with the validity of the data.

“Our analyses require annotation of syllable and note onsets in songs and speech from around the world,” says Pfordresher. “No single investigator knows all of these languages. By having each investigator participate and thus check their own annotations, we add additional validity to our study.”

Each investigator-participant chose a song of national significance from their culture. Pfordresher selected “America the Beautiful.” Savage chose “Scarborough Fair.” Ozaki sang the Japanese folk song “Ōmori Jinku.”

Participants sang the song first; performed an instrumental version next on an instrument of their choice; and then recited the lyrics. They also provided an explanation for their choice as a free-form speech condition of the study. All four conditions were recorded and then segmented.

To avoid the possibility of bias creeping into the data, Pfordresher explained that not all investigators were involved in generating the study’s initial set of hypotheses. All of the authors looked at the data, but did so to make sure there were no differences between the initial group and those others.

“We do hope to follow up this study with other research that has authors from around the world sample data from within their cultures,” says Pfordresher.

Media Contact Information

Bert Gambini News Content Manager Humanities, Economics, Social Sciences, Social Work, Libraries Tel: 716-645-5334 [email protected]

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Speech production accuracy in children with Down syndrome

This project explores speech production accuracy in school age children with Down syndrome, its relationships with hearing, language, and reading ability and change in speech production accuracy over time.

Most children and young people with Down syndrome take longer developing clear spoken language and tend to have ongoing speech difficulties. This is frustrating for them and means they are not always understood. The speech sounds in the language vary in difficulty and most children learn them in a predictable order with the easiest first. It takes all children a number of years to develop clear spoken language, but we have little data on how children with Down syndrome progress with speech over time.

This study analysed video recordings of the speech of 50 children with Down syndrome (5-10 years of age at the start) as they completed a standardised articulation test at two time points approximately 21 months apart. The children’s hearing status was recorded, and they also completed a range of measures of language, reading and non-verbal ability.

The study addressed the following questions:

• To what extent do children with DS demonstrate speech production difficulties?
• How does speech production accuracy relate to other variables including hearing status, and language and reading skills?
• Does speech production accuracy change over time?

The speech data showed that most children in this age range were mastering the speech sounds in much the same order as other children but at a much later age; that is, they had mastered most vowel sounds but more of the easy consonant sounds than the later ones. There were considerable individual differences with some children producing most consonants accurately and some very few with the average for the group being around 42-43% of consonants correct at both time points. This means that there was little improvement in their speech production over 21 months though there was a significant correlation with age and evidence that girls were progressing faster than boys.

Hearing data was from parent reports and effect sizes showed some evidence of hearing impairment influencing speech production, but the differences did not reach statistical significance. Speech production accuracy at the first assessment point was significantly related to measures of receptive vocabulary (words understood), phoneme blending and single word reading. This relationship between speech skills and language and reading development needs further longitudinal investigation to learn more about the ways in which they influence each other. The speech and language therapy the children in the study were receiving was not documented but the results do suggest that a therapy focussed on speech development should be assessed as a small number of studies suggest it could be effective in improving speech and possibly language development.

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Publication

Burgoyne, K., Buckley, S.J. & R. Baxter. R. (2021) Speech production accuracy in children with Down syndrome: relationships with hearing, language, and reading ability and change in speech production accuracy over time. Journal of Intellectual Disability Research, 65, 1021-1032. https://doi.org/10.1111/jir.12890

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At Morehouse, Biden says dissent should be heard because democracy is 'still the way'

Stephen Fowler

Jeongyoon Han

President Biden speaks to graduating students at the Morehouse College commencement Sunday, May 19, 2024, in Atlanta. Alex Brandon/AP hide caption

President Biden speaks to graduating students at the Morehouse College commencement Sunday, May 19, 2024, in Atlanta.

President Joe Biden told Morehouse College's graduating class of 2024 that he's committed to serving Black voters while defending freedom and democracy in the face of "extremist forces" that he says threaten the soul of the nation.

With just six months until the general election, the speech, which was filled with religious themes of struggle and resilience, also served as a continuation of Biden's warning to his supporters of what he thinks the country would look like if Donald Trump is elected again.

"They don't see you in the future of America, but they're wrong," he said. "To me, we make history, not erase it. We know Black history is American history."

Graduating students at the Morehouse College commencement bow their heads Sunday, May 19, 2024, in Atlanta. President Biden addressed the graduating class of 2024 and warned about "extremist forces" he says threaten the soul of the nation. Alex Brandon/AP hide caption

Graduating students at the Morehouse College commencement bow their heads Sunday, May 19, 2024, in Atlanta. President Biden addressed the graduating class of 2024 and warned about "extremist forces" he says threaten the soul of the nation.

The president's commencement address at Morehouse, a historically Black school in Atlanta, also comes as polling shows potentially lower support for his reelection efforts among Black voters and young voters, and as campus protests over conflict in Gaza have disrupted graduations around the country.

Biden said he understood angst over the direction of the country, acknowledged "dissent about America's role in the world" and said that those who have different views should have their voices heard in the name of democracy.

"That's my commitment to you," he said. "To show you: democracy, democracy democracy — it's still the way."

Biden will cap off a week of outreach to Black Americans with Morehouse commencement

Biden is set for the Morehouse graduation. Students are divided

His speech is also one of many events on his recent trip aimed at speaking to Black voters, following events with plaintiffs in the historic Brown v. Board Supreme Court case, meetings with Black Greek Letter Organizations, often known as the Divine Nine, and before he headlines an NAACP dinner in Detroit, Mich.

For weeks, several college and university campuses around the country have been roiled with student protests and encampments expressing opposition against Biden and U.S. policies and involvement around conflict in Gaza.

Biden will deliver the commencement address at Morehouse College

Morehouse has seen student demonstrations, but not occupation of campus spaces or clashes with law enforcement. Outside of the ceremony, a small number of protestors gathered while the commencement itself did not see any major disruptions.

Last week, Morehouse College President David Thomas said he would rather halt proceedings than have students escorted away for protesting.

"If my choice is 20 people being arrested on national TV on the Morehouse campus, taken away in zip ties during our commencement, before we would reach that point, I would conclude the ceremony," he said on NPR's Weekend Edition .

An attendee stands in protest with their back to President Biden as Biden speaks to graduating students at the Morehouse College commencement Sunday in Atlanta. John Bazemore/AP hide caption

An attendee stands in protest with their back to President Biden as Biden speaks to graduating students at the Morehouse College commencement Sunday in Atlanta.

Those concerns did not come to pass. Apart from the heightened security and increased media presence, Biden's speech was met with a similar response to a typical college graduation ceremony.

More than 400 graduating students walked across the stage Sunday, and during Biden's speech a handful of students, some wearing keffiyehs , turned their chairs around to face away from the president. After the ceremony, Morehouse issued a statement praising the graduating class and their intentionally muted response to Biden. "It is fitting that a moment of organized, peaceful activism would occur on our campus while the world is watching to continue a critical conversation," the statement reads. "We are proud of the resilient class of 2024's unity in silent protest, showing their intentionality in strategy, communication, and coordination as a 414-person unit."

DeAngelo Fletcher, Morehouse College's valedictorian, closed his address to his classmates by addressing global conflict, particularly the Israel-Hamas war.

"For the first time in our lives, we've heard the global community sing one harmonious song that transcends language and culture," he said. "It is my sense as a Morehouse Man, nay – as a human being – to call for an immediate and a permanent ceasefire in the Gaza Strip."

Biden's speech at Morehouse comes with intense scrutiny as many presidential horse race polls show the president lagging with young voters, Black voters and other nonwhite groups that helped propel him to a narrow victory against Donald Trump in 2020.

While some students, faculty and alumni expressed opposition to Biden's selection as the commencement speaker, reaction on campus during the graduation ceremony was largely positive.

Dr. Tiffany Johnson, a 50-year-old who came to the campus green at 4:30 a.m. to see her son graduate, was also excited to see Biden.

"He is the leader of the free world, the most important job in the world, and for him to come to speak to [Morehouse] graduates, to inspire them, is phenomenal," Johnson said.

Johnson said Black voters who might not support Biden are part of a "bandwagon" that do not understand what he has done for the community, and said his speech would be an ideal opportunity to share his accomplishments.

In the speech, Biden touted a track record that he says makes key investments in Black communities, including a record $16 billion funding package towards historically Black colleges and universities, protecting voting rights, and creating economic policies that strengthens Black businesses.

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