financial plan excel template for business plan

Free Business Plan Excel Template [Excel Download]

Written by Dave Lavinsky

A business plan is a roadmap for growing your business. Not only does it help you plan out your venture, but it is required by funding sources like banks, venture capitalists and angel investors.

Download our Ultimate Business Plan Template here >

The body of your business plan describes your company and your strategies for growing it. The financial portion of your plan details the financial implications of your business: how much money you need, what you project your future sales and earnings to be, etc.

Below you will be able to download our free business plan excel template to help with the financial portion of your business plan. You will also learn about the importance of the financial model in your business plan.

Download the template here: Financial Plan Excel Template  

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less! It includes a simple, plug-and-play financial model and a fill-in-the-blanks template for completing the body of your plan.

What’s Included in our Business Plan Excel Template

Our business plan excel template includes the following sections:

Income Statement : A projection of your business’ revenues, costs, and expenses over a specific period of time. Includes sections for sales revenue, cost of goods sold (COGS), operating expenses, and net profit or loss.

Example 5 Year Annual Income Statement

Cash Flow Statement : A projection of your business’ cash inflows and outflows over a specific period of time. Includes sections for cash inflows (such as sales receipts, loans, and investments), cash outflows (such as expenses, salaries, and loan repayments), and net cash flow.

Example 5 Year Annual Cash Flow Statement

Balance Sheet : A snapshot of your business’ financial position at a specific point in time. Includes sections for assets (such as cash, inventory, equipment, and property), liabilities (such as loans, accounts payable, and salaries payable), and owner’s equity (such as retained earnings and capital contributions).

Example 5 Year Annual Balance Sheet

Download the template here: Business Plan Excel Template 

The template is easy to customize according to your specific business needs. Simply input your own financial data and projections, and use it as a guide to create a comprehensive financial plan for your business. Remember to review and update your financial plan regularly to track your progress and make informed financial decisions.

Finish Your Business Plan Today!

The importance of the financial model in your business plan.

A solid financial model is a critical component of any well-prepared business plan. It provides a comprehensive and detailed projection of your business’ financial performance, including revenue, expenses, cash flow, and profitability. The financial model is not just a mere set of numbers, but a strategic tool that helps you understand the financial health of your business, make informed decisions, and communicate your business’ financial viability to potential investors, lenders, and other stakeholders. In this article, we will delve into the importance of the financial model in your business plan.

• Provides a roadmap for financial success : A well-structured financial model serves as a roadmap for your business’ financial success. It outlines your revenue streams, cost structure, and cash flow projections, helping you understand the financial implications of your business strategies and decisions. It allows you to forecast your future financial performance, set financial goals, and measure your progress over time. A comprehensive financial model helps you identify potential risks, opportunities, and areas that may require adjustments to achieve your financial objectives.
• Demonstrates financial viability to stakeholders : Investors, lenders, and other stakeholders want to see that your business is financially viable and has a plan to generate revenue, manage expenses, and generate profits. A robust financial model in your business plan demonstrates that you have a solid understanding of your business’ financials and have a plan to achieve profitability. It provides evidence of the market opportunity, pricing strategy, sales projections, and financial sustainability. A well-prepared financial model increases your credibility and instills confidence in your business among potential investors and lenders.
• Helps with financial decision-making : Your financial model is a valuable tool for making informed financial decisions. It helps you analyze different scenarios, evaluate the financial impact of your decisions, and choose the best course of action for your business. For example, you can use your financial model to assess the feasibility of a new product launch, determine the optimal pricing strategy, or evaluate the impact of changing market conditions on your cash flow. A well-structured financial model helps you make data-driven decisions that are aligned with your business goals and financial objectives.
• Assists in securing funding : If you are seeking funding from investors or lenders, a robust financial model is essential. It provides a clear picture of your business’ financials and shows how the funds will be used to generate revenue and profits. It includes projections for revenue, expenses, cash flow, and profitability, along with a breakdown of assumptions and methodology used. It also provides a realistic assessment of the risks and challenges associated with your business and outlines the strategies to mitigate them. A well-prepared financial model in your business plan can significantly increase your chances of securing funding as it demonstrates your business’ financial viability and growth potential.
• Facilitates financial management and monitoring : A financial model is not just for external stakeholders; it is also a valuable tool for internal financial management and monitoring. It helps you track your actual financial performance against your projections, identify any deviations, and take corrective actions if needed. It provides a clear overview of your business’ cash flow, profitability, and financial health, allowing you to proactively manage your finances and make informed decisions to achieve your financial goals. A well-structured financial model helps you stay on top of your business’ financials and enables you to take timely actions to ensure your business’ financial success.
• Enhances business valuation : If you are planning to sell your business or seek investors for an exit strategy, a robust financial model is crucial. It provides a solid foundation for business valuation as it outlines your historical financial performance, future projections, and the assumptions behind them. It helps potential buyers or investors understand the financial potential of your business and assess its value. A well-prepared financial model can significantly impact the valuation of your business, and a higher valuation can lead to better negotiation terms and higher returns on your investment.
• Supports strategic planning : Your financial model is an integral part of your strategic planning process. It helps you align your financial goals with your overall business strategy and provides insights into the financial feasibility of your strategic initiatives. For example, if you are planning to expand your business, enter new markets, or invest in new technologies, your financial model can help you assess the financial impact of these initiatives, including the investment required, the expected return on investment, and the timeline for achieving profitability. It enables you to make informed decisions about the strategic direction of your business and ensures that your financial goals are aligned with your overall business objectives.
• Enhances accountability and transparency : A robust financial model promotes accountability and transparency in your business. It provides a clear framework for setting financial targets, measuring performance, and holding yourself and your team accountable for achieving financial results. It helps you monitor your progress towards your financial goals and enables you to take corrective actions if needed. A well-structured financial model also enhances transparency by providing a clear overview of your business’ financials, assumptions, and methodologies used in your projections. It ensures that all stakeholders, including investors, lenders, employees, and partners, have a clear understanding of your business’ financial performance and prospects.

In conclusion, a well-prepared financial model is a crucial component of your business plan. It provides a roadmap for financial success, demonstrates financial viability to stakeholders, helps with financial decision-making, assists in securing funding, facilitates financial management and monitoring, enhances business valuation, supports strategic planning, and enhances accountability and transparency in your business. It is not just a set of numbers, but a strategic tool that helps you understand, analyze, and optimize your business’ financial performance. Investing time and effort in creating a comprehensive and robust financial model in your business plan is vital for the success of your business and can significantly increase your chances of achieving your financial goals.

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10 Free Business Plan Templates in Word, Excel, & ClickUp

Praburam Srinivasan

Growth Marketing Manager

February 13, 2024

Turning your vision into a clear and coherent business plan can be confusing and tough. 

Hours of brainstorming and facing an intimidating blank page can raise more questions than answers. Are you covering everything? What should go where? How do you keep each section thorough but brief?

If these questions have kept you up at night and slowed your progress, know you’re not alone. That’s why we’ve put together the top 10 business plan templates in Word, Excel, and ClickUp—to provide answers, clarity, and a structured framework to work with. This way, you’re sure to capture all the relevant information without wasting time. 

And the best part? Business planning becomes a little less “ugh!” and a lot more “aha!” 🤩

What is a Business Plan Template?

What makes a good business plan template, 1. clickup business plan template, 2. clickup sales plan template, 3. clickup business development action plan template, 4. clickup business roadmap template, 5. clickup business continuity plan template, 6. clickup lean business plan template, 7. clickup small business action plan template, 8. clickup strategic business roadmap template , 9. microsoft word business plan template by microsoft, 10. excel business plan template by vertex42.

A business plan template is a structured framework for entrepreneurs and business executives who want to create business plans. It comes with pre-arranged sections and headings that cover key elements like the executive summary , business overview, target customers, unique value proposition, marketing plans, and financial statements.  

A good business plan template helps with thorough planning, clear documentation, and practical implementation. Here’s what to look for:

• Comprehensive structure: A good template comes with all the relevant sections to outline a business strategy, such as executive summary, market research and analysis, and financial projections 
• Clarity and guidance: A good template is easy to follow. It has brief instructions or prompts for each section, guiding you to think deeply about your business and ensuring you don’t skip important details
• Clean design: Aesthetics matter. Choose a template that’s not just functional but also professionally designed. This ensures your plan is presentable to stakeholders, partners, and potential investors
• Flexibility : Your template should easily accommodate changes without hassle, like adding or removing sections, changing content and style, and rearranging parts 🛠️ 

While a template provides the structure, it’s the information you feed it that brings it to life. These pointers will help you pick a template that aligns with your business needs and clearly showcases your vision.

10 Business Plan Templates to Use in 2024

Preparing for business success in 2024 (and beyond) requires a comprehensive and organized business plan. We’ve handpicked the best templates to help you guide your team, attract investors, and secure funding. Let’s check them out.

If you’re looking to replace a traditional business plan document, then ClickUp’s Business Plan Template is for you!

This one-page business plan template, designed in ClickUp Docs , is neatly broken down into the following sections:

• Company description : Overview, mission, vision, and team
• Market analysis : Problem, solution, target market, competition, and competitive advantage
• Sales and marketing strategy : Products/services and marketing channels
• Operational plan : Location and facilities, equipment and tools, manpower, and financial forecasts
• Milestones and metrics: Targets and KPIs

Customize the template with your company logo and contact details, and easily navigate to different sections using the collapsible table of contents. The mini prompts under each section guide you on what to include—with suggestions on how to present the data (e.g., bullet lists, pictures, charts, and tables). 

You can share the document with anyone via URL and collaborate in real time. And when the business plan is ready, you have the option to print it or export it to PDF, HTML, or Markdown.

But that’s not all. This template is equipped with basic and enterprise project management features to streamline the business plan creation process . The Topics List view has a list of all the different sections and subsections of the template and allows you to assign it to a team member, set a due date, and attach relevant documents and references.

Switch from List to Board view to track and update task statuses according to the following: To Do, In Progress, Needs Revision, and Complete. 

This template is a comprehensive toolkit for documenting the different sections of your business plan and streamlining the creation process to ensure it’s completed on time. 🗓️

If you’re looking for a tool to kickstart or update your sales plan, ClickUp’s Sales Plan Template has got you covered. This sales plan template features a project summary list with tasks to help you craft a comprehensive and effective sales strategy. Some of these tasks include:

• Determine sales objectives and goals
• Draft positioning statement
• Perform competitive analysis
• Draft ideal customer persona
• Create a lead generation strategy

Assign each task to a specific individual or team, set priority levels , and add due dates. Specify what section of the sales plan each task belongs to (e.g., executive summary, revenue goals, team structure, etc.), deliverable type (such as document, task, or meeting), and approval state (like pending, needs revisions, and approved).

And in ClickUp style, you can switch to multiple views: List for a list of all tasks, Board for visual task management, Timeline for an overview of task durations, and Gantt to get a view of task dependencies. 

This simple business plan template is perfect for any type of business looking to create a winning sales strategy while clarifying team roles and keeping tasks organized. ✨

Thinking about scaling your business’s reach and operations but unsure where or how to start? It can be overwhelming, no doubt—you need a clear vision, measurable goals, and an actionable plan that every member of your team can rally behind. 

Thankfully, ClickUp’s Business Development Action Plan Template is designed to use automations to simplify this process so every step toward your business growth is clear, trackable, and actionable.

Start by assessing your current situation and deciding on your main growth goal. Are you aiming to increase revenue, tap into new markets, or introduce new products or services? With ClickUp Whiteboards or Docs, brainstorm and collaborate with your team on this decision.

Set and track your short- and long-term growth goals with ClickUp’s Goals , break them down into smaller targets, and assign these targets to team members, complete with due dates. Add these targets to a new ClickUp Dashboard to track real-time progress and celebrate small wins. 🎉

Whether you’re a startup or small business owner looking to hit your next major milestone or an established business exploring new avenues, this template keeps your team aligned, engaged, and informed every step of the way.

ClickUp’s Business Roadmap Template is your go-to for mapping out major strategies and initiatives in areas like revenue growth, brand awareness, community engagement, and customer satisfaction. 

Use the List view to populate tasks under each initiative. With Custom Fields, you can capture which business category (e.g., Product, Operations, Sales & Marketing, etc.) tasks fall under and which quarter they’re slated for. You can also link to relevant documents and resources and evaluate tasks by effort and impact to ensure the most critical tasks get the attention they deserve. 👀

Depending on your focus, this template provides different views to show just what you need. For example, the All Initiatives per Quarter view lets you focus on what’s ahead by seeing tasks that need completion within a specific quarter. This ensures timely execution and helps in aligning resources effectively for the short term.

This template is ideal for business executives and management teams who need to coordinate multiple short- and long-term initiatives and business strategies.

In business, unexpected threats to operations can arise at any moment. Whether it’s economic turbulence, a global health crisis, or supply chain interruptions, every company needs to be ready. ClickUp’s Business Continuity Plan Template lets you prepare proactively for these unforeseen challenges.

The template organizes tasks into three main categories:

• Priorities: Tasks that need immediate attention
• Continuity coverage: Tasks that must continue despite challenges
• Guiding principles: Resources and protocols to ensure smooth operations

The Board view makes it easy to visualize all the tasks under each of these categories. And the Priorities List sorts tasks by those that are overdue, the upcoming ones, and then the ones due later.

In times of uncertainty, being prepared is your best strategy. This template helps your business not just survive but thrive in challenging situations, keeping your customers, employees, and investors satisfied. 🤝

Looking to execute your business plan the “lean” way? Use ClickUp’s Lean Business Plan Template . It’s designed to help you optimize resource usage and cut unnecessary steps—giving you better results with less effort.

In the Plan Summary List view, list all the tasks that need to get done. Add specific details like who’s doing each task, when it’s due, and which part of the Business Model Canvas (BMC) it falls under. The By Priority view sorts this list based on priorities like Urgent, High, Normal, and Low. This makes it easy to spot the most important tasks and tackle them first.

Additionally, the Board view gives you an overview of task progression from start to finish. And the BMC view rearranges these tasks based on the various BMC components. 

Each task can further be broken down into subtasks and multiple checklists to ensure all related action items are executed. ✔️

This template is an invaluable resource for startups and large enterprises looking to maximize process efficiencies and results in a streamlined and cost-effective way.

The Small Business Action Plan Template by ClickUp is tailor-made for small businesses looking to transform their business ideas and goals into actionable steps and, eventually, into reality. 

It provides a simple and organized framework for creating, assigning, prioritizing, and tracking tasks. And in effect, it ensures that goals are not just set but achieved. Through the native dashboard and goal-setting features, you can monitor task progress and how they move you closer to achieving your goals.

Thanks to ClickUp’s robust communication features like chat, comments, and @mentions, it’s easy to get every team member on the same page and quickly address questions or concerns.

Use this action plan template to hit your business goals by streamlining your internal processes and aligning team efforts.

For larger businesses and scaling enterprises, getting different departments to work together toward a big goal can be challenging. The ClickUp Strategic Business Roadmap Template makes it easier by giving you a clear plan to follow.

This template is packaged in a folder and split into different lists for each department in your business, like Sales, Product, Marketing, and Enablement. This way, every team can focus on their tasks while collectively contributing to the bigger goal.

There are multiple viewing options available for team members. These include:

• Progress Board: Visualize tasks that are on track, those at risk, and those behind
• Gantt view: Get an overview of project timelines and dependencies
• Team view: See what each team member is working on so you can balance workloads for maximum productivity

While this template may feel overwhelming at first, the getting started guide offers a step-by-step breakdown to help you navigate it with ease. And like all ClickUp templates, you can easily customize it to suit your business needs and preferences.

Microsoft’s 20-page traditional business plan template simplifies the process of drafting comprehensive business plans. It’s made up of different sections, including:

• Executive summary : Highlights, objectives, mission statement, and keys to success
• Description of business: Company ownership and legal structure, hours of operation, products and services, suppliers, financial plans, etc.
• Marketing: Market analysis, market segmentation, competition, and pricing
• Appendix: Start-up expenses, cash flow statements, income statements, sales forecast, milestones, break-even analysis, etc.

The table of contents makes it easy to move to different sections of the document. And the text placeholders under each section provide clarity on the specific details required—making the process easier for users who may not be familiar with certain business terminology.

No business template roundup is complete without an Excel template. This business plan template lets you work on your business financials in Excel. It comes with customizable tables, formulas, and charts to help you look at the following areas:

• Highlight charts
• Market analysis
• Start-up assets and expenses
• Sales forecasts
• Profit and loss
• Balance sheet
• Cash flow projections
• Break-even analysis

This Excel template is especially useful when you want to create a clear and visual financial section for your business plan document—an essential element for attracting investors and lenders. However, there might be a steep learning curve to using this template if you’re not familiar with business financial planning and using Excel.

Try a Free Business Plan Template in ClickUp

Launching and running a successful business requires a well-thought-out and carefully crafted business plan. However, the business planning process doesn’t have to be complicated, boring, or take up too much time. Use any of the above 10 free business plan formats to simplify and speed up the process.

ClickUp templates go beyond offering a solid foundation to build your business plans. They come with extensive project management features to turn your vision into reality. And that’s not all— ClickUp’s template library offers over 1,000 additional templates to help manage various aspects of your business, from decision-making to product development to resource management .

Sign up for ClickUp’s Free Forever Plan today to fast-track your business’s growth! 🏆

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Professor Excel

Let's excel in Excel

Business Plan: How to Create Great Financial Plans in Excel

I guess, you are about to write a business plan and that is why you have come to this page. Very good – because in this article I am going to write down my experience with business plans and what I have learned creating them with Microsoft Excel. As I will point out again further down, I will only concentrate on the financial part of business plans. Specifically, how to set it up in Excel. Of course, you can also download an Excel template .

Parts of business plans

As you reached this page I suppose you already have a rough idea of what a business plan is. So, we will skip this part here.

A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time-frame for the achievement of the goals.” https://en.wikipedia.org/wiki/Business_plan

But one comment concerning the scope of this article: The formal business plan has usually many different parts, in which you describe the business idea and product, the market, competition, legal construct and so on. But typically, investors are most interested in the financial part. They want to know first, what they can get out of it. Of course, the other parts are also very important, but the financial topics usually put everything described in the other sections into numbers.

I’m not going further into the details of all the other parts than then financial section here. Specifically, we will dive into the basics of the financial part and how to model it in Excel.

Please scroll down to download the business plan template. We are going to explore all the following advice with this template.

How to create a business plan in Excel

Advice 1: be clear about the purpose and the recipient of the business plan.

Before you start opening Excel, make sure that you are 100% clear of the purpose this business plan. Is the business plan just for you? Or do you create it for someone else, for example an investor or bank? Although the next steps might still be the same, the focus might be different. For example: Maybe you have a very good understanding of the major assumptions because you have been working in this field for some time. But for someone external you still need to validate them. Of course, in both cases the assumptions should be realistic and goals should be achievable. But maybe for your own peace of mind you would choose more pessimistic assumptions if the plan was only for you.

Advice 2: Go top-down in terms of line items

Now, let’s start in Excel. But how do we start?

My approach is to go top-down. I usually use a basic P&L (“Profit- and loss” calculation) structure to start with, having some placeholders for revenue and costs.

Specifically, I go through the following parts (also shown on the right-hand side).

Let’s assume that you develop and sell Excel add-ins: 50 EUR per license – once-off. You would now start with assumptions of how many you can sell per month and the price. This is your first revenue item. At this point in time, I would leave it like this. We can later drill further down as much as we need (for example modeling discounts, the connection between marketing spending and number of units sold, price changes, etc.).

If we have multiple products, we calculate them in a similar manner.

Cost of goods sold

Cost of goods sold – or COGS – refers to the direct costs of producing the goods sold. Depending on the complexity you could also summarize cost of sales here or keep it separately.

Often, the COGS are directly linked to the number of units produced so you could refer to the numbers already calculated for the revenues.

In our example from above, we don’t have any direct costs for producing the Excel add-ins because we develop them ourselves and our salary will be regarded under “Salaries and Benefits”.

All other expenses

The structure of the expenses highly depends on your business. I usually start with these:

• Salaries and Benefits
• Rent and Overhead
• Marketing and Advertising
• Other expenses

Again, these items might look completely different for you. Example: if you travel a lot for your business, you might plan travel costs separately.

Subtracting costs from the revenue leads to the EBITDA (earnings before interest, taxes, depreciation, and amortization). This is one of the important financial performance indicators.

Amortization and depreciation

If you buy any assets for your business (for example machines, computers, even cars), you usually plan to use them over a certain period. When you first buy them, let’s say for 1,000 USD, you basically just exchange money for assets in the same amount. The problem: The assets will decrease in value the longer you use them. Within the cost items above, you don’t regard the acquisition value. So, how to regard them in your business plan?

You only regard the annual decrease of value. If you plan to use your 1,000 USD item for 5 years, you could (plainly speaking), each year regard 200 USD as depreciation.

Please note: If you later plan your cash, you have to make sure that you fully regard the initial sales price and not the depreciation.

The key difference between amortization and depreciation is that amortization is used for intangible assets, while depreciation is used for tangible assets. https://www.fool.com/knowledge-center/whats-the-difference-between-amortization-deprecia.aspx

Subtracting the amortization and depreciation from the EBITDA leads to the second key performance indicator, the EBIT (earnings before interest and tax).

Interest and taxes

Eventually, you have to prognose your interest costs (for example what you have to pay for bank loans) and your taxes, which is typically just a percentage of the EBT (the earning before taxes).

Advice 3: Think about the business drivers carefully

Good business plans are driver based.

Business drivers are the key inputs and activities that drive the operational and financial results of a business. Common examples of business drivers are salespeople, number of stores, website traffic, number and price of products sold, units of production, etc. https://corporatefinanceinstitute.com/resources/knowledge/modeling/business-drivers/

Let me explain with an example: You want to plan the revenues. You have two different options:

• Revenue per month is split into number of units sold times price per unit.
• Number of units sold is further split into number of salespersons and number of items sold per salesperson and month, and so on.
• Or you could just write a number and every following year you assume a growth in percentage (e.g. +2% per year).

Let’s finish this section with some final comments:

• Choose drivers that are measurable. You will most probably later on compare the drivers to reality and therefore make sure that they are not impossible to measure.
• Figure out, which driver has most impact. You should focus on those first. Driver with no or very limited impact can be skipped initially.
• Are drivers depending on each other? If yes, it should be modeled accordingly.

Advice 4: Choose the smallest period from the beginning in your business plan

So far, we have been focusing on the line items, for example costs, revenue, or drivers. Now, let’s talk about the time frame.

The question is: Should you plan on annual, monthly or any other basis? Or a mix?

I have seen many business plans doing it something like this:

• Plan on monthly basis for the first 24 to 36 months.
• Switch to annual planning for the years 3/4 to 5.

Most business plans are not going beyond 5 years planning period.

My recommendation: Plan on monthly basis for the full period. There will be a point in time when you need to break it down into months. And it is always easier to sum up 12 months for annual values than to drill down from years to months.

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Advice 5: Keep a unified, professional business plan structure

This advice should count for most Excel models: Try to keep the same structure throughout the whole Excel file.

• Structure of worksheets: Make sure that most worksheets are set up with the same structure. For example, start with a headline in cell B2, years starting in column H, content in row 10.
• Layout / format of cells: Make sure you use a consistent formatting. For example, Excel provides cell styles – use them. For more recommendations about professional formatting, please refer to this article .
• Universal settings and assumptions should be consolidated on one sheet (for example tax rates, start date, company name).

Advice 6: Document business plan assumptions well

I can not say this often enough: Document your assumptions! Not only the values or variables, also your thoughts behind them. Why have you chosen this value? What is it based on? What is it used for?

Advice 7: Gross vs. net values

This question I am asked quite frequently: Should you use gross or net values? That means, include tax in revenues and costs?

Typically, you only work with net values, excluding VAT. For Germany with a tax rate of 19%, for example, if you invoice 119 EUR to a customer, you would only regard 100 EUR. Also, for costs, you would only regard net values.

Then, in your business plan, you start with revenue minus costs and eventually reach the EBT (earning before tax, please scroll up to see the P&L). From this, you calculate your company tax.

Advice 8: Think ahead

Some more things you should keep in mind when creating your business plan.

• Business plans are “living documents”. Keep in mind that at some point in the future you have to update it or extend it.
• Validate your assumptions: After some time, you will come back to your plan having real life figures. Now, it’s time to compare and – if necessary – adjust the plan.
• a valuation (“Discounted Cash Flow model”),
• liquidity planning,
• bank loan simulations,
• financial dashboards,
• budget planning,
• maybe even the first real official P&L (at least when it comes to the line items of your business plan)
• and much more…

Download business plan template

So, after reading all this description and advice, it’s time to start. Probably many things I have written above sounds like common sense, right? But I can assure you: Doing it and regarding as much advice as possible is not necessarily simple.

That’s why I have decided to create a template. I have pre-filled it with an imaginary example.

I know, there are countless Excel business plan templates around. So, why should you use this one?

• This template is very flexible: I have always included place holders so that you can add much more items if needed.
• In terms of the time frame, I have created monthly columns for up to ten years. Typically, you need less. Then just hide the extra columns.
• Also, I have created a consistent structure throughout the model.
• No fancy Excel functions and formulas, mainly just plain links.

Please feel free to take a look at it. If you like it, just use it. If not, please feel free to create your individual business plan – you now know how to do it!

Download link: Click here to start the download .

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Henrik Schiffner is a freelance business consultant and software developer. He lives and works in Hamburg, Germany. Besides being an Excel enthusiast he loves photography and sports.

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Create a business plan

You've been dreaming of starting your own business. You've started with some concrete steps, and you're ready to put your proposal together. But how do you start, and how do you know when you have the right information?

How to get it done

Create a business plan with templates in Word:

Start with a template

Download these templates from the Office Templates site to create your plan:

Fill in your Business plan .

Analyze your market with the Business market analysis template .

Detail your financials in a Financial plan .

Divide up the work and track deliverables with this Business plan checklist .

Wrap up with this Business startup checklist .

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Download Business Financial Plan Template In Excel

• Accounting , Business management , Financial Management

Supercharging Your Strategy: Download The Business Financial Plan Template In Excel

Planning is paramount to business success. A detailed, robust financial plan not only paves the way for smooth operations but also acts as a roadmap for growth, investment, and potential risks. However, creating an exceptional financial plan can often seem a complex and overwhelming task. That’s where our Business Financial Plan Template comes in.

Overview of the Business Financial Plan Template

Our template is a comprehensive, easy-to-use tool designed to make financial planning as straightforward as possible. It includes multiple sections, each one tailored to capture critical aspects of your business financials. The sections are:

• Financial Overview: This is where you lay out your financial objectives and strategies.
• Financial Assumptions: Outline the assumptions made in creating the financial plan.
• Key Financial Indicators and Ratios: Highlight the important financial indicators that measure the health of your business.
• Break-even Analysis Report: A graphical presentation and tabular analysis that shows when your business is expected to start making a profit.
• Financial Statements: Detailed income statements, balance sheets, and cash flow statements.
• Pro Forma Cash Flow Statement: A projected cash flow statement that provides insight into your business’s future cash position.
• Pro Forma Balance Sheet: A projected balance sheet that helps you plan for future financial stability and potential risks.

The Benefits of Using the Business Financial Plan Template

Here are a few reasons why our Business Financial Plan Template is an excellent tool for businesses:

• Comprehensive: The template covers all the critical aspects of financial planning, ensuring you don’t overlook any crucial details.
• Ease of Use: No need for extensive financial planning experience – the template is designed to be simple, direct, and easy to use.
• Cost-Efficient: A free tool that gives you insights akin to professional financial planning without the hefty cost.
• Visual Representation: Graphical presentations and tabular analyses allow for better understanding and communication of your financial standing.
• Forecasting: Pro Forma Cash Flow and Balance Sheets give you a glimpse of future financial possibilities, allowing for more informed decision-making.

Who Can Use This Template?

Our Business Financial Plan Template is a versatile tool designed for anyone looking to create a detailed, effective financial plan. It’s perfect for:

• Startups: To attract investors, manage funds, and understand when they can expect to start making a profit.
• Established businesses: To analyze performance, strategize for growth, and communicate financial information to stakeholders.
• Consultants: To help clients create robust financial plans and provide valuable financial insights.
• Students: To learn about financial planning and apply theoretical knowledge to practical scenarios.

Financial planning is the backbone of any successful business strategy. It allows you to foresee challenges, strategize for growth, and communicate your business’s financial health to stakeholders. With our free Business Financial Plan Template, you have a comprehensive, easy-to-use tool at your fingertips. This template simplifies the often complex process of financial planning, allowing you to focus on what you do best: growing your business. Remember, good planning today leads to better results tomorrow. So download our template and start paving your path to business success.

Download this Business Financial Plan template in Excel Format

Our easy to use editable Excel templates and save your significant amount of time and effort. Here’s how to download and use one of our templates:

Download this free Excel Template : Once you’ve browsed through our collection of templates and find the one that best fits your needs. Once you’ve found the template you want, click on the download button.

Replace sample data with your actual data: Once the template is downloaded, open it in Excel. You’ll see that it is already set up with sample data. To start analyzing your own data, simply replace the sample data with your actual data.

Customize the template: Our templates are completely editable, which means you can customize them to fit your specific needs. For example, you can change the formatting, add or remove columns, or create new charts and graphs.

Use the Excel template: Once you’ve fed in your data and customized the template, you’re ready to start using it for data analysis. Use the various tools and features of Excel to analyze and visualize your data, and make informed business decisions.

Save and share: Once you’ve finished working on the template, save it to your computer and share it with other members of your team or stakeholders as needed.

Click Download Button To Get Business Financial Plan Excel Template

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Business Financial Plan Template

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Financial management

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FinModelsLab

Industry-Specific Financial Model Templates in Excel

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I have been doing capital raising in a wide variety of industries and have been involved on 4 Private Equity Funds. Financial models tend to be either too simplistic or too complicated and useless. But this model is the perfect mix of simplistic and intuitive with enough detail for large project funding analysis. It could even be used as a budgeting tool for smaller mining companies. Well Done! And Thank You very much!

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Industry-specific Financial Model Templates in Excel, Business Plan Templates, Excel Dashboards and Pitch Decks

FinModelsLab provides a wide range of industry-specific financial model templates in Excel as well as Excel dashboards, Business Plan Templates, and Pitch Deck Templates. Creating a business plan with detailed financial projections and pitch deck presentation or Excel dashboard is time-consuming. That is why we created a web repository with 1500+ business templates for a wide range of usage cases. We spent 10 000+ hours creating industry-specific financial forecasting model templates in Excel which offers a well-structured as well as best practice financial modeling know-how to users such as c-level executives, entrepreneurs, investors, startup founders, and many more, who are looking for assistance in creating financial projections template.

In today's fast-paced business landscape, effective financial modeling and planning are crucial for the success and growth of any organization. With accurate financial projections, businesses can make informed decisions, secure funding, and navigate potential challenges with confidence. At FinModelsLab, we understand the significance of financial modeling, which is why we offer a comprehensive collection of industry-specific financial model templates in Excel.

The Importance of Financial Modeling

Financial modeling serves as the foundation for strategic decision-making, providing insights into the financial health and performance of a business. It allows organizations to forecast revenue, project expenses, assess profitability, and evaluate potential risks and opportunities. By modeling different scenarios, businesses can optimize their resources, identify growth strategies, and plan for the future.

Addressing the Need for Industry-Specific Templates

Generic financial templates may not capture the unique requirements and dynamics of specific industries. That's where industry-specific financial model templates become invaluable. At FinModelsLab, we recognize the importance of tailoring financial models to the nuances of different sectors. Our extensive collection includes a wide range of industry-specific templates, ensuring that businesses have the tools they need to accurately project revenues, analyze costs, and plan for success in their respective sectors.

• Comprehensive financial model templates designed for specific industries.
• Templates catering to diverse sectors such as manufacturing, e-commerce, healthcare, and more.
• Industry-specific financial model templates for startups, small businesses, and established enterprises.

By providing industry-specific financial model templates, we empower businesses to make informed decisions based on reliable and relevant data, ultimately increasing their chances of success in the marketplace.

About FinModelsLab

At FinModelsLab, we pride ourselves on being a trusted and reliable source for financial model templates. With our commitment to excellence and a comprehensive collection of over 3500+ business templates, we empower entrepreneurs, startups, investors, and professionals to create accurate and detailed financial projections.

Reliable Financial Projections Templates

Our platform offers a vast selection of financial projections templates that cater to various industries and business models. Each template is designed by our team of financial experts, ensuring that they meet industry standards and best practices. Whether you are starting a new venture or seeking to optimize your existing business, our templates provide a solid foundation for projecting revenues, estimating costs, and analyzing profitability.

A Wide Range of Business Templates

With a collection of 3500+ business templates, we cover a diverse range of industries, including manufacturing, e-commerce, SaaS, healthcare, and more. Our templates address different aspects of financial modeling, such as cash flow analysis, income statements, balance sheets, and valuation models. This comprehensive assortment enables users to find the templates that best align with their specific business needs.

• 3500+ business templates available for different industries and usage cases.
• Templates for startups, small businesses, investors, and c-level executives.
• Templates covering various financial aspects, including cash flow, income statements, and valuation models.

With FinModelsLab, you can access a wide range of financial projections templates and find the resources necessary to make informed financial decisions for your business.

Expertise and Dedication

At FinModelsLab, we have invested over 10,000 hours of meticulous effort and dedication into creating our financial model templates. This extensive investment of time and expertise reflects our commitment to providing high-quality resources for financial modeling and planning.

Well-Structured Financial Model Templates

Our financial model templates are designed with a well-structured framework that follows industry best practices. Each template encompasses a comprehensive set of financial projections, ensuring that businesses can accurately forecast revenues, expenses, and cash flows. By leveraging our well-structured templates, users can save time and effort, focusing on analyzing the data rather than building models from scratch.

Best Practice Financial Modeling Knowledge

Our team of financial experts brings in-depth knowledge and expertise in financial modeling. We follow best practices and incorporate industry standards into our templates, ensuring that users have access to reliable and accurate financial projections. Whether you are a c-level executive, entrepreneur, investor, or professional seeking robust financial models, our templates provide the necessary guidance and insights to support your decision-making process.

Serving a Diverse Audience

Our financial model templates cater to a diverse audience, including c-level executives, entrepreneurs, investors, and professionals from various industries. We understand the unique needs and challenges faced by different stakeholders, and our templates are tailored to address those requirements. By serving a wide range of users, we aim to empower businesses of all types and sizes to make informed financial decisions and achieve their goals.

• Financial model templates for c-level executives, entrepreneurs, and investors.
• Templates designed to meet the diverse needs of different industries and usage cases.
• Best practice financial modeling knowledge incorporated into every template.

With our expertise and dedication, FinModelsLab strives to provide users with the necessary tools and knowledge to excel in financial modeling and planning.

Benefits of Using Financial Model Templates

Utilizing financial model templates offers significant advantages when it comes to creating accurate financial projections for your business. At FinModelsLab, we understand the importance of these benefits and strive to provide users with the resources they need to succeed.

Accurate Financial Projections Made Easy

Our financial model templates are specifically designed to assist users in creating accurate financial projections. By leveraging these templates, businesses can input their data and variables, which are then automatically calculated to generate comprehensive projections. This process reduces the risk of errors and ensures that the resulting financial projections are reliable and precise.

Time-Saving Pre-Built Templates

Time is a valuable resource for any business, and our pre-built financial model templates help save significant time and effort. Instead of starting from scratch, users can access ready-to-use templates that already include the necessary formulas, calculations, and structure. This allows users to focus on analyzing the projections and making informed decisions, rather than spending excessive time building complex financial models.

Convenience and Ease of Excel for Financial Modeling

Excel has long been recognized as a powerful tool for financial modeling, and our templates capitalize on this convenience. With Excel as the foundation, users can benefit from a familiar and user-friendly interface, making it easier to work with the templates and customize them according to their specific needs. Excel also provides flexibility for users to adapt the templates as their business evolves, ensuring the models remain relevant over time.

• Templates designed to assist in creating accurate financial projections.
• Pre-built templates save time and effort by eliminating the need to start from scratch.
• Excel-based templates provide a convenient and user-friendly platform for financial modeling.

By utilizing our financial model templates, businesses can leverage the benefits of accuracy, time-saving efficiency, and the convenience of working with Excel, ultimately aiding in their financial planning and decision-making processes.

Wide Range of Templates

At FinModelsLab, we offer a diverse selection of financial model templates to cater to various industries and specific business needs. Our extensive range ensures that businesses can find templates tailored to their industry, whether they are a startup, small business, or established enterprise.

Diverse Selection of Industry-Specific Templates

We understand that different industries have unique financial considerations. That's why we provide a wide range of industry-specific financial model templates. From manufacturing to e-commerce, healthcare to SaaS, our templates cover various sectors, ensuring that businesses can create accurate financial projections that align with the dynamics of their industry. These industry-specific templates include revenue forecasts, expense breakdowns, and other relevant financial data, allowing businesses to gain valuable insights and make informed decisions.

Relevance for Startups and Financial Planning

Startups face unique challenges and financial planning is crucial for their success. Our templates include startup-specific financial model templates designed to assist entrepreneurs in their financial planning journey. These templates consider the specific needs of startups, including revenue drivers, cost structures, and funding requirements. By utilizing our startup financial model templates, entrepreneurs can create comprehensive financial projections, pitch to investors, and develop a solid financial strategy for their business.

• A wide range of industry-specific financial model templates.
• Templates catering to startups with startup-specific financial projections.
• Templates covering various industries, including manufacturing, e-commerce, healthcare, SaaS, and more.

Whether you are starting a new venture or operating an established business, our diverse selection of financial model templates ensures that you have the resources needed to create accurate financial projections and drive your business forward.

Importance of Financial Statements

Financial statements play a vital role in business plans, providing a comprehensive view of a company's financial health and performance. At FinModelsLab, we understand the significance of financial statements and offer templates that facilitate the creation of robust and accurate financial statements for your business plan.

Significance of Financial Statements in Business Plans

Financial statements are essential components of any business plan as they present a clear picture of a company's financial position. These statements, including the income statement, balance sheet, and cash flow statement, allow stakeholders to assess the company's profitability, liquidity, and overall financial stability. Financial statements provide crucial information for investors, lenders, and potential partners, aiding in informed decision-making and demonstrating the viability and potential of the business.

Creating Comprehensive Financial Statements with Templates

Our templates are specifically designed to assist users in creating comprehensive financial statements for their business plans. These templates offer a structured framework and predefined formulas that simplify the process of compiling financial data and generating accurate statements. By utilizing our templates, users can input their financial information, and the templates automatically calculate key metrics and generate professional-looking financial statements. This ensures that your business plan is well-supported with accurate and visually appealing financial information.

• The significance of financial statements in business plans for assessing financial health and performance.
• Templates designed to aid in the creation of comprehensive financial statements.
• Financial statements as crucial components for investors, lenders, and potential partners.

With our financial statement templates, you can confidently present a clear and compelling financial snapshot of your business, showcasing its potential and strengthening your business plan.

Excel-Based Financial Templates

At FinModelsLab, we provide a wide range of financial templates that are specifically designed in Excel format, offering users easy customization and flexibility. Our Excel-based templates empower businesses to create accurate and tailored financial models, enabling effective financial planning and decision-making.

Easy Customization and Flexibility

All our financial templates are available in Excel format, which provides users with the ability to easily customize and adapt the templates to suit their specific needs. Excel's intuitive interface allows users to input their own data, adjust formulas, and make modifications as required. Whether it's adding new variables, changing assumptions, or incorporating specific industry metrics, Excel enables users to tailor the templates to their unique requirements, ensuring that the resulting financial models are precise and relevant to their business.

Advantages of Using Excel for Financial Modeling

Excel has long been recognized as a powerful tool for financial modeling, and there are several advantages to utilizing it for your financial planning needs. Excel offers a wide range of built-in functions and formulas, making complex calculations and projections more accessible. Its spreadsheet format provides a structured and organized way to present and analyze financial data, allowing for easy data entry, manipulation, and visualization. Excel's widespread familiarity among professionals also ensures that users can collaborate, share, and present their financial models seamlessly.

• Templates provided in Excel format for easy customization and adaptability.
• Excel's flexibility allows users to tailor templates to their specific needs.
• Advantages of using Excel include built-in functions, structured presentation, and widespread familiarity.

By leveraging our Excel-based financial templates, businesses can benefit from the ease of customization, flexibility, and the robust capabilities of Excel, ultimately enabling them to create accurate and dynamic financial models that drive better financial planning and decision-making.

Financial Forecasting and Planning

Financial forecasting plays a crucial role in effective business planning and decision-making. At FinModelsLab, we recognize the significance of financial forecasting, and we offer a wide range of forecast templates in Excel format to assist businesses in their financial planning endeavors.

The Role of Financial Forecasting in Business Planning

Financial forecasting is a vital component of business planning as it allows organizations to anticipate future financial outcomes based on historical data, market trends, and key assumptions. By creating comprehensive financial forecasts, businesses can gain valuable insights into revenue projections, expense management, and cash flow dynamics. These forecasts help in identifying potential risks, setting realistic targets, and making informed strategic decisions to drive business growth.

Availability of Forecast Templates in Excel

Our forecast templates, available in Excel format, provide businesses with a convenient and efficient way to create accurate financial forecasts. These templates are designed to simplify the forecasting process by incorporating pre-built formulas and intuitive interfaces. Users can input their data, adjust variables, and instantly generate forecasts based on different scenarios. The flexibility of Excel allows for easy customization of the templates to align with specific business needs, ensuring that the resulting forecasts are tailored and reliable.

• The importance of financial forecasting in business planning and decision-making.
• Forecast templates available in Excel format for convenient and accurate financial forecasting.
• Financial forecasts as valuable tools for identifying risks, setting targets, and making strategic decisions.

By utilizing our forecast templates in Excel, businesses can streamline their financial forecasting processes, gain valuable insights, and enhance their overall planning capabilities.

Tailored for Startups

At FinModelsLab, we understand the unique financial planning needs of startups, and we offer a range of templates specifically tailored to meet those needs. Our startup-specific financial projections templates provide startups with a solid foundation for their financial planning and enable them to make informed decisions to drive growth and success.

Relevance of the Templates for Startups' Financial Planning

Startups face distinctive challenges and requirements when it comes to financial planning. Our templates address these specific needs by providing startup founders and entrepreneurs with a comprehensive framework to forecast revenue, estimate expenses, and project cash flow. These templates incorporate startup-specific assumptions and variables, allowing startups to create accurate financial projections that align with their business models, growth strategies, and funding requirements.

Startup-Specific Financial Projections Template

Our startup-specific financial projections template is a valuable resource for startups seeking to create robust financial forecasts. This template encompasses key startup metrics, such as customer acquisition costs, customer lifetime value, and funding rounds, to accurately project revenue, expenses, and funding needs over a defined period. By leveraging this template, startups can effectively communicate their financial projections to potential investors, demonstrate their growth potential, and secure the funding necessary to fuel their development.

• Templates specifically tailored to meet the unique financial planning needs of startups.
• Importance of accurate financial projections for startups to make informed decisions.
• Startup-specific financial projections template incorporating key startup metrics.

Our startup-focused templates empower entrepreneurs and startup founders to navigate the financial landscape with confidence, ensuring that their financial planning aligns with their business goals and positions them for long-term success.

Excel-Based Financial Modeling

Excel is a powerful tool for financial modeling, and at FinModelsLab, we leverage the capabilities of Excel to provide comprehensive and effective financial model templates. Our Excel-based financial models offer numerous benefits for businesses, empowering them to make informed financial decisions and drive success.

Benefits of Using Excel for Financial Modeling

Excel provides a range of benefits that make it an ideal platform for financial modeling. Its built-in functions and formulas allow for complex calculations, enabling accurate financial projections and analysis. The spreadsheet format of Excel provides a structured and organized way to present and manipulate financial data, making it easier to input and track variables, assumptions, and key metrics. Excel's flexibility also allows for scenario analysis, sensitivity testing, and the creation of dynamic charts and graphs, enhancing the visibility and understanding of financial models.

Availability of Excel Financial Model Templates

Our Excel financial model templates provide businesses with ready-to-use frameworks for various financial modeling purposes. These templates are designed to streamline the financial modeling process, incorporating best practices and industry-specific assumptions. By leveraging our Excel financial model templates, businesses can save valuable time and effort in building their own models from scratch, while still having the flexibility to customize and adapt the templates to their specific needs.

• Excel's capabilities for complex calculations, accurate projections, and analysis.
• The structured format of Excel for organized financial data management.
• Excel's flexibility for scenario analysis, sensitivity testing, and visual representation.
• Availability of ready-to-use Excel financial model templates for streamlined financial modeling.

By utilizing our Excel-based financial model templates, businesses can harness the power of Excel and benefit from its robust features to create accurate, dynamic, and customizable financial models that drive better financial decision-making and planning.

In today's competitive business landscape, financial modeling is essential for informed decision-making and successful planning. At FinModelsLab, our industry-specific financial model templates in Excel offer a range of benefits to empower businesses and individuals in their financial projections and planning endeavors.

Reaping the Benefits of Industry-Specific Financial Model Templates

Our industry-specific financial model templates provide users with a host of advantages. By utilizing these templates, businesses can save valuable time and effort, as our templates are pre-built with best practices and industry-specific assumptions. This enables users to create accurate and reliable financial projections that align with their unique needs and goals. Whether you are a c-level executive, entrepreneur, investor, or startup founder, our templates offer a well-structured and comprehensive financial modeling know-how, supporting your financial planning and decision-making processes.

Explore Our Wide Range of Templates

We invite you to explore our extensive collection of 3500+ business templates, including financial modeling Excel templates and financial projections template Excel. Our diverse selection ensures that you will find the right template for your industry and specific use case. Whether you are starting a new venture, seeking funding, or managing an existing business, our templates provide the foundation you need for accurate financial projections and comprehensive planning.

• The benefits of using industry-specific financial model templates for informed decision-making and successful planning.
• Time-saving advantages through pre-built templates with best practices and industry-specific assumptions.
• Wide range of 3500+ business templates, including financial modeling Excel templates and financial projections template Excel.

Begin your journey towards effective financial modeling and planning by exploring our wide range of templates. Empower your business with accurate financial projections and make confident decisions to drive growth and success.

Why is a Financial Plan Important to Your Small Business?

A well-put-together financial plan can help you achieve greater confidence in your business while generating a better understanding of how to allocate resources. It shows your business is committed to spending wisely and its ability to meet financial obligations. A financial forecasting model helps you determine if choices will impact revenue and which occasions call for dipping into reserve funds.

It’s also an important tool when asking investors to consider your business. Your startup financial plan shows how your organization manages expenses and generates revenue. It shows where your business stands and how much it needs from sales and investors to meet important financial benchmarks.

Used by Professionals from 300+ Companies Including

Frequently Asked Questions

Of course! Yes. All our templates are fully editable . All formulas, cells and sheets are completely unlocked, so you can edit anything to your liking. Each row on every sheet has a note about what that row’s calculations are trying to do, and many of the components are explained in the help files, so that you can see how I did it - and help you figure out how to change it to your liking.

This financial model is perfect for entrepreneurs to quickly build financial projections for fundraising decks or business modeling.

With this all-in-1 model, you’ll be able to forecast your sales, profits, and cash flow in seconds. Plus, you’ll have all the data, metrics and reports you’ll need to effectively present your business plan to investors & prospects. This financial model was crafted in Excel by expert analysts with 15-years consulting background to assist entrepreneurs with forecasting efforts.

Take advantage of this Excel model to effortlessly forecast your financials, create investor-friendly reports, and build a better business!

You don’t have to be an expert to model your Profit and Loss Statement (P&L) with this straightforward financial model excel template. Our financial projection makes that easy for even the most novice finance background. Just enter your financials and our sophisticated financial model will do all the work, giving you a clear view of your company’s current state, predictions for future performance, and an action plan for scaling revenue. With financial projections that can be easily updated as assumptions change, you’ll have all the information you need to project your company’s future & pitch investors!

Yes. Our financial model excel templates are fully editable, you can change many assumptions including the currency of your business.

You may change currency inputs and currency outputs by applying the exchange rate.

All our financial model templates are Microsoft Excel™ files, and they are available for download immediately after purchase. Can be imported into the Google Sheets™ for editing and customizations. I recommend using Excel or Google Sheets™ for financial modeling, both in general and for our templates specifically. In practice, I use Excel to build and edit models, and Google Sheets to share or collaborate with users. Excel is usually a faster platform for building models, but Google Sheets can be easier for sharing models with people. My models can be used in both Excel and Google Sheets interchangeably; simply upload the Microsoft Excel model template from FinancialModelExcel.com into Google Sheets, and everything will work fine.

Unfortunately no. Unlike a physical product where you can send it back to the seller, because it is a digital product you can still use it after refund. This makes it quite difficult for us to manage honest refund requests. If you have any questions about the financial model excel templates, please contact us so we can guide you and answer any questions you have.

Yes. We accept all major credit cards, debit cards and PayPal. Payments are powered by Stripe and PayPal via our payment processing provider. All transactions are secured and your card payment information encrypted and sent directly to Stripe and PayPal, no payment details are stored on our website.

Yes. Of course! Every financial model excel template has a button to download immediately a DEMO version of the particular template. With the Demo version you will get the read-only financial model template.

By purchasing the template on our website, you will receive an email from us including the link to download your template. Additionally, you should see the download links right after the payment at the checkout page.

Yes, we provide free email support via email at [email protected] . We are in the Europe time zone hence please bear with us and we will catch up as soon as we are back online!

5-Year Financial Plan Template

Whether you are already running a business, or making plans to start one up, financial planning is a vital part of ensuring your success. Not knowing your expected income and expenditure will make it difficult to plan, and hard to find investors.

This 5-Year Financial Plan spreadsheet will make it easy for you to calculate profit and loss, view your balance sheet and cash flow projections, as well as calculate any loan payments you may have. Whilst the wording on this spreadsheet is focussed around products, it can just as easily be used for businesses who largely provide services to their customers.

5-Year Financial Plan Projection

How to use Financial Plan

Model inputs.

Use the Model Inputs sheet to enter information about your business that will be used to model results seen on the other pages.

Forecasted Revenue

The forecasted revenue section allows you to estimate your revenue for 4 different products. Simply use the white boxes to enter the number of units you expect to sell, and the price you expect to sell them for, and the spreadsheet will calculate the total revenue for each product for the year. If you want to give your products names, simply type over the words "Product 1", "Product 2" etc. and these names will be carried through to the rest of the spreadsheet.

Cost of Goods Sold

Your margins are unlikely to be the same on all of your products, so the cost of goods sold allows you to enter your expected gross margin for each product into the white boxes in Column B. The spreadsheet will automatically calculate the annual cost of goods sold based on this information, along with your forecasted revenue.

Annual Maintenance, Repair and Overhaul

As the cost of annual maintenance, repair and overhaul is likely to increase each year, you will need to enter a percentage factor on your capital equipment in the white box in Column B. This will be used to calculate your operating expenses in the profit and loss sheet.

Asset Depreciation

Use the white box to enter the number of years you expect your assets to depreciate over. This may vary greatly from business to business, as assets in some sectors depreciate much more quickly than they do in others.

In most parts of the world, you will have to pay income on your earnings. Enter the annual tax rate that applies to your circumstances in the white box in Column B. If you have to pay any other taxes, these can be entered later on the Profit and Loss sheet.

Although you cannot be certain of the level of inflation, you will still need to try and plan for it when coming up with a 5-year financial plan. The International Monetary Fund provide forecasts for a number of countries, so is a good place to look if you are unsure what to enter here. Simply enter your inflation rate in the white box.

Product Price Increase

As a consumer, you are no doubt aware that the price of products goes up over time. Enter a number in the white box to show the expected annual price increase of your products to enable the spreadsheet to calculate income in future years. If you are unsure what to put here, increasing your product price in line with inflation is a good starting point. If your business is just starting out, you may be able to command higher prices for your products or services as the years go on, as you build up brand recognition and a good reputation.

The funding section allows you to enter information about your business loan. To use this section, simply fill in the three white boxes representing the amount of the loan, the annual interest rate and the term of the loan in months - for example, 12 for 1 year, 24 for 2 years, 36 for 3 years, 48 for 4 years, or 60 for a 5 year loan.

Profit and loss

This sheet calculates your profit and loss for each year over a 5 year period. The profit and loss assumptions, along with income, are automatically calculated using information entered in the model inputs sheet.

Non-Operation Income

You may have, or be expecting some income in addition to your operating income. These can be entered manually in the white cells in Column B for Year 1, Column C for Year 2 and so on. There are pre-entered categories for rental, lost income and loss (or gain) on the sale of assets, as well as an additional row where you can enter your own non-operation income.

Operating Expenses

Some parts of this are already filled in based on information you put on the Model Inputs, for example, depreciation, maintenance and interest on long-term debt. Years 2-5 are also filled in for you across all categories based on the inflation information entered in the Model Inputs sheet. You therefore only need to enter your Sales and Marketing, Insurance, Payroll and Payroll Tax, Property Taxes, Utilities, Administration Fees and any Other Expenses into the white cells in Column B for Year 1.

Non-recurring Expenses

This section is for entering any expenses that you will not be paying on an annual basis. The Unexpected Expenses row allows you to enter a contingency for unexpected expenses, whilst the Other Expenses row allows you to enter any other one off expenses you may be expecting to make, for example the purchase of new equipment part way into your 5 year plan.

Income Tax is filled in based on the information you enter into the model inputs. Depending on where your business is based, you may find yourself having to pay other taxes. These can be entered in the Other Tax row. You can rename this row by typing over the "Other Tax (specify)" text.

Balance Sheet

The annual balances for Years 1-5 are, in most cases, filled in for you, based on the information you have entered on the Model Inputs sheet and in the Initial Balance column of the Balance Sheet column itself. This makes it very easy to use.

Current Assets

This is where you can enter the value of any of your current assets, with spaces to enter information about Cash and Short-term Investments, Accounts Receivable, Inventory, Prepaid Expenses and Deferred Income Tax. At the bottom of this section is a space for you to enter any other current assets you may have that do not fall into any of these categories.

Property and Equipment

Depending on the nature of your business, you may have assets such as Buildings, Land, Capital Improvements and Machinery. Enter the value of these assets into Column B, and these values will be copied over to each of the 5 years of the plan. The depreciation information entered into the Model Inputs sheet will be used to calculate the depreciation expenses, which allows a total for property and equipment to be calculated automatically.

Other Assets

This section is for entering information on any assets that don't fit in the other sections. These could be Goodwill Payments, Deferred Income Tax, Long-term Investments, Deposits, or any Other long-term assets. Enter the information into Column B, and it will be carried across to the yearly columns automatically.

Current Liabilities

As well as assets, your business is likely to have liabilities. There are spaces to enter Accounts Payable, Accrued Expenses, Notes Payable and Short-term Debt, Capital Leases and Other current liabilities. Just leave blank any rows where you do not have any liabilities, and the totals will be calculated for you.

Your long-term debt/loan information will have already been entered in the Model Inputs sheet, so the only thing to do here is to enter any other long-term debt. Unlike much of the rest of the Balance Sheet, you can manually enter different amounts for each year, as you may, for example, be expecting to take on another loan to purchase some new equipment in Year 3 as your business expands.

Other Liabilities

Use this section to enter any liabilities not covered by the pre-defined labels. You can amend the text in Column A, in order to specify the liabilities, and then enter the cost of these liabilities in Column B.

Your business is likely to have some equity, and this can be entered into this section. You can fill out the Owner's Equity, Paid-in Capital and Preferred Equity in Column B. Your retained earnings are automatically calculated based on the Profit and Loss sheet.

Much of the information on the cash flow sheet is based on calculations in the Balance Sheet. It is important to plan your cash flow carefully, so that you know what funds you will have available to buy new stock and equipment.

Operating Activities

Much of this section is automatically filled in based on your balance sheet. There are only three rows to fill out, which are Amortization, Other Liabilities and Other Operating Cash Flow. You only need to fill out the white boxes in Column B for Year 1, as these values will automatically be carried over into subsequent years for you.

Investing Activities

Your capital expenditures and sale of fixed assets will be automatically populated if you have filled out the relevant sections of the Balance Sheet. They will be blank if they do not apply. As investing activities can vary year on year, you will need to fill out any investment activities for each of the 5 years in the appropriate columns for Acquisition of Business, and any Other Investing Cash Flow items.

Financing Activities

The long-term debt/financing row will be pre-filled based on the loan information previously entered. Use Column B to fill out your Preferred Stock, Total Cash Dividends Paid, Common Stock and Other Financing Cash Flow items for Year 1. This information will automatically carried over to Years 2-5.

Loan Payment Calculator

There is nothing to enter on this sheet, as it is for information only. Whether or not you already have a loan, or are using this spreadsheet as a part of a business plan to help you obtain one, it allows you to easily see how much you will be paying each month, showing how much you are paying off your loan, and how much you are paying in interest. This will allow you to get an idea of whether or not you can afford to borrow a bit extra, if you feel it would allow you to push your business into higher places, or whether you need to shop around for a better interest rate or adjust the loan term in order to afford the loan payments.

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How to Prepare a Financial Plan for Startup Business (w/ example)

Free Financial Statements Template

Ajay Jagtap

• December 7, 2023

13 Min Read

If someone were to ask you about your business financials, could you give them a detailed answer?

Let’s say they ask—how do you allocate your operating expenses? What is your cash flow situation like? What is your exit strategy? And a series of similar other questions.

Instead of mumbling what to answer or shooting in the dark, as a founder, you must prepare yourself to answer this line of questioning—and creating a financial plan for your startup is the best way to do it.

A business plan’s financial plan section is no easy task—we get that.

But, you know what—this in-depth guide and financial plan example can make forecasting as simple as counting on your fingertips.

Ready to get started? Let’s begin by discussing startup financial planning.

What is Startup Financial Planning?

Startup financial planning, in simple terms, is a process of planning the financial aspects of a new business. It’s an integral part of a business plan and comprises its three major components: balance sheet, income statement, and cash-flow statement.

Apart from these statements, your financial section may also include revenue and sales forecasts, assets & liabilities, break-even analysis , and more. Your first financial plan may not be very detailed, but you can tweak and update it as your company grows.

Key Takeaways

• Realistic assumptions, thorough research, and a clear understanding of the market are the key to reliable financial projections.
• Cash flow projection, balance sheet, and income statement are three major components of a financial plan.
• Preparing a financial plan is easier and faster when you use a financial planning tool.
• Exploring “what-if” scenarios is an ideal method to understand the potential risks and opportunities involved in the business operations.

Why is Financial Planning Important to Your Startup?

Poor financial planning is one of the biggest reasons why most startups fail. In fact, a recent CNBC study reported that running out of cash was the reason behind 44% of startup failures in 2022.

A well-prepared financial plan provides a clear financial direction for your business, helps you set realistic financial objectives, create accurate forecasts, and shows your business is committed to its financial objectives.

It’s a key element of your business plan for winning potential investors. In fact, YC considered recent financial statements and projections to be critical elements of their Series A due diligence checklist .

Your financial plan demonstrates how your business manages expenses and generates revenue and helps them understand where your business stands today and in 5 years.

Makes sense why financial planning is important to your startup, doesn’t it? Let’s cut to the chase and discuss the key components of a startup’s financial plan.

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Key Components of a Startup Financial Plan

Whether creating a financial plan from scratch for a business venture or just modifying it for an existing one, here are the key components to consider including in your startup’s financial planning process.

Income Statement

An Income statement , also known as a profit-and-loss statement(P&L), shows your company’s income and expenditures. It also demonstrates how your business experienced any profit or loss over a given time.

Consider it as a snapshot of your business that shows the feasibility of your business idea. An income statement can be generated considering three scenarios: worst, expected, and best.

Your income or P&L statement must list the following:

• Cost of goods or cost of sale
• Gross margin
• Operating expenses
• Revenue streams
• EBITDA (Earnings before interest, tax, depreciation , & amortization )

Established businesses can prepare annual income statements, whereas new businesses and startups should consider preparing monthly statements.

Cash flow Statement

A cash flow statement is one of the most critical financial statements for startups that summarize your business’s cash in-and-out flows over a given time.

This section provides details on the cash position of your business and its ability to meet monetary commitments on a timely basis.

Your cash flow projection consists of the following three components:

✅ Cash revenue projection: Here, you must enter each month’s estimated or expected sales figures.

✅ Cash disbursements: List expenditures that you expect to pay in cash for each month over one year.

✅ Cash flow reconciliation: Cash flow reconciliation is a process used to ensure the accuracy of cash flow projections. The adjusted amount is the cash flow balance carried over to the next month.

Furthermore, a company’s cash flow projections can be crucial while assessing liquidity, its ability to generate positive cash flows and pay off debts, and invest in growth initiatives.

Balance Sheet

Your balance sheet is a financial statement that reports your company’s assets, liabilities, and shareholder equity at a given time.

Consider it as a snapshot of what your business owns and owes, as well as the amount invested by the shareholders.

This statement consists of three parts: assets , liabilities, and the balance calculated by the difference between the first two. The final numbers on this sheet reflect the business owner’s equity or value.

Balance sheets follow the following accounting equation with assets on one side and liabilities plus Owner’s equity on the other:

Here is what’s the core purpose of having a balance-sheet:

• Indicates the capital need of the business
• It helps to identify the allocation of resources
• It calculates the requirement of seed money you put up, and
• How much finance is required?

Since it helps investors understand the condition of your business on a given date, it’s a financial statement you can’t miss out on.

Break-even Analysis

Break-even analysis is a startup or small business accounting practice used to determine when a company, product, or service will become profitable.

For instance, a break-even analysis could help you understand how many candles you need to sell to cover your warehousing and manufacturing costs and start making profits.

Remember, anything you sell beyond the break-even point will result in profit.

You must be aware of your fixed and variable costs to accurately determine your startup’s break-even point.

• Fixed costs: fixed expenses that stay the same no matter what.
• Variable costs: expenses that fluctuate over time depending on production or sales.

A break-even point helps you smartly price your goods or services, cover fixed costs, catch missing expenses, and set sales targets while helping investors gain confidence in your business. No brainer—why it’s a key component of your startup’s financial plan.

Having covered all the key elements of a financial plan, let’s discuss how you can create a financial plan for your startup.

How to Create a Financial Section of a Startup Business Plan?

1. determine your financial needs.

You can’t start financial planning without understanding your financial requirements, can you? Get your notepad or simply open a notion doc; it’s time for some critical thinking.

Start by assessing your current situation by—calculating your income, expenses , assets, and liabilities, what the startup costs are, how much you have against them, and how much financing you need.

Assessing your current financial situation and health will help determine how much capital you need for your startup and help plan fundraising activities and outreach.

Furthermore, determining financial needs helps prioritize operational activities and expenses, effectively allocate resources, and increase the viability and sustainability of a business in the long run.

Having learned to determine financial needs, let’s head straight to setting financial goals.

2. Define Your Financial Goals

Setting realistic financial goals is fundamental in preparing an effective financial plan. So, it would help to outline your long-term strategies and goals at the beginning of your financial planning process.

Let’s understand it this way—if you are a SaaS startup pursuing VC financing rounds, you may ask investors about what matters to them the most and prepare your financial plan accordingly.

However, a coffee shop owner seeking a business loan may need to create a plan that appeals to banks, not investors. At the same time, an internal financial plan designed to offer financial direction and resource allocation may not be the same as previous examples, seeing its different use case.

Feeling overwhelmed? Just define your financial goals—you’ll be fine.

You can start by identifying your business KPIs (key performance indicators); it would be an ideal starting point.

3. Choose the Right Financial Planning Tool

Let’s face it—preparing a financial plan using Excel is no joke. One would only use this method if they had all the time in the world.

Having the right financial planning software will simplify and speed up the process and guide you through creating accurate financial forecasts.

Many financial planning software and tools claim to be the ideal solution, but it’s you who will identify and choose a tool that is best for your financial planning needs.

Create a Financial Plan with Upmetrics in no time

Enter your Financial Assumptions, and we’ll calculate your monthly/quarterly and yearly financial projections.

Start Forecasting

4. Make Assumptions Before Projecting Financials

Once you have a financial planning tool, you can move forward to the next step— making financial assumptions for your plan based on your company’s current performance and past financial records.

You’re just making predictions about your company’s financial future, so there’s no need to overthink or complicate the process.

You can gather your business’ historical financial data, market trends, and other relevant documents to help create a base for accurate financial projections.

After you have developed rough assumptions and a good understanding of your business finances, you can move forward to the next step—projecting financials.

5. Prepare Realistic Financial Projections

It’s a no-brainer—financial forecasting is the most critical yet challenging aspect of financial planning. However, it’s effortless if you’re using a financial planning software.

Upmetrics’ forecasting feature can help you project financials for up to 7 years. However, new startups usually consider planning for the next five years. Although it can be contradictory considering your financial goals and investor specifications.

Following are the two key aspects of your financial projections:

Revenue Projections

In simple terms, revenue projections help investors determine how much revenue your business plans to generate in years to come.

It generally involves conducting market research, determining pricing strategy , and cash flow analysis—which we’ve already discussed in the previous steps.

The following are the key components of an accurate revenue projection report:

• Market analysis
• Sales forecast
• Pricing strategy
• Growth assumptions
• Seasonal variations

This is a critical section for pre-revenue startups, so ensure your projections accurately align with your startup’s financial model and revenue goals.

Expense Projections

Both revenue and expense projections are correlated to each other. As revenue forecasts projected revenue assumptions, expense projections will estimate expenses associated with operating your business.

Accurately estimating your expenses will help in effective cash flow analysis and proper resource allocation.

These are the most common costs to consider while projecting expenses:

• Fixed costs
• Variable costs
• Employee costs or payroll expenses
• Operational expenses
• Marketing and advertising expenses
• Emergency fund

Remember, realistic assumptions, thorough research, and a clear understanding of your market are the key to reliable financial projections.

6. Consider “What if” Scenarios

After you project your financials, it’s time to test your assumptions with what-if analysis, also known as sensitivity analysis.

Using what-if analysis with different scenarios while projecting your financials will increase transparency and help investors better understand your startup’s future with its best, expected, and worst-case scenarios.

Exploring “what-if” scenarios is the best way to better understand the potential risks and opportunities involved in business operations. This proactive exercise will help you make strategic decisions and necessary adjustments to your financial plan.

7. Build a Visual Report

If you’ve closely followed the steps leading to this, you know how to research for financial projections, create a financial plan, and test assumptions using “what-if” scenarios.

Now, we’ll prepare visual reports to present your numbers in a visually appealing and easily digestible format.

Don’t worry—it’s no extra effort. You’ve already made a visual report while creating your financial plan and forecasting financials.

Check the dashboard to see the visual presentation of your projections and reports, and use the necessary financial data, diagrams, and graphs in the final draft of your financial plan.

Here’s what Upmetrics’ dashboard looks like:

8. Monitor and Adjust Your Financial Plan

Even though it’s not a primary step in creating a good financial plan, it’s quite essential to regularly monitor and adjust your financial plan to ensure the assumptions you made are still relevant, and you are heading in the right direction.

There are multiple ways to monitor your financial plan.

For instance, you can compare your assumptions with actual results to ensure accurate projections based on metrics like new customers acquired and acquisition costs, net profit, and gross margin.

Consider making necessary adjustments if your assumptions are not resonating with actual numbers.

Also, keep an eye on whether the changes you’ve identified are having the desired effect by monitoring their implementation.

And that was the last step in our financial planning guide. However, it’s not the end. Have a look at this financial plan example.

Startup Financial Plan Example

Having learned about financial planning, let’s quickly discuss a coffee shop startup financial plan example prepared using Upmetrics.

Important Assumptions

• The sales forecast is conservative and assumes a 5% increase in Year 2 and a 10% in Year 3.
• The analysis accounts for economic seasonality – wherein some months revenues peak (such as holidays ) and wanes in slower months.
• The analysis assumes the owner will not withdraw any salary till the 3rd year; at any time it is assumed that the owner’s withdrawal is available at his discretion.
• Sales are cash basis – nonaccrual accounting
• Moderate ramp- up in staff over the 5 years forecast
• Barista salary in the forecast is $36,000 in 2023.
• In general, most cafes have an 85% gross profit margin
• In general, most cafes have a 3% net profit margin

Projected Balance Sheet

Projected Cash-Flow Statement

Projected Profit & Loss Statement

Break Even Analysis

Start Preparing Your Financial Plan

We covered everything about financial planning in this guide, didn’t we? Although it doesn’t fulfill our objective to the fullest—we want you to finish your financial plan.

Sounds like a tough job? We have an easy way out for you—Upmetrics’ financial forecasting feature. Simply enter your financial assumptions, and let it do the rest.

So what are you waiting for? Try Upmetrics and create your financial plan in a snap.

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Frequently Asked Questions

How often should i update my financial projections.

Well, there is no particular rule about it. However, reviewing and updating your financial plan once a year is considered an ideal practice as it ensures that the financial aspirations you started and the projections you made are still relevant.

How do I estimate startup costs accurately?

You can estimate your startup costs by identifying and factoring various one-time, recurring, and hidden expenses. However, using a financial forecasting tool like Upmetrics will ensure accurate costs while speeding up the process.

What financial ratios should startups pay attention to?

Here’s a list of financial ratios every startup owner should keep an eye on:

• Net profit margin
• Current ratio
• Quick ratio
• Working capital
• Return on equity
• Debt-to-equity ratio
• Return on assets
• Debt-to-asset ratio

What are the 3 different scenarios in scenario analysis?

As discussed earlier, Scenario analysis is the process of ascertaining and analyzing possible events that can occur in the future. Startups or businesses often consider analyzing these three scenarios:

• base-case (expected) scenario
• Worst-case scenario
• best case scenario.

About the Author

Ajay is a SaaS writer and personal finance blogger who has been active in the space for over three years, writing about startups, business planning, budgeting, credit cards, and other topics related to personal finance. If not writing, he’s probably having a power nap. Read more

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Financial Planner's Template Pack

This collection of Excel and Word templates contains versions of popular Vertex42 templates and calculators that you can use in your financial advisory business. The main limitation is that you may not rebrand, resell or distribute copies or modified copies of these files outside your business. However, you can use these files to help your clients or to run your own business.

• Customize the formatting to match your branding.
• Print the documents without Vertex42 branding (Vertex42 logos and attributions are outside the print area).
• Double-check calculations in spreadsheets - the Excel files are not locked.
• Customize and add your own calculations.
• Note: "Commercial Use" of our templates does not include permission to remove Vertex42 branding and copyrights, resell, distribute, or share the spreadsheet files with clients. Make sure to read the Commercial Use license carefully.

Important! If you would like a client to use one of our spreadsheets, you may help them download the free version of the spreadsheet from vertex42.com (by sharing the link to the associated web page). You may also help the client use the template, answer questions, etc.

Required : Microsoft Excel 2010 or Later

Return Policy : 60 Days

License : Commercial Use

Support : Visit Support Page

Six of the main products included in this template pack can be purchased individually (at a higher total cost).

This is a ONE-TIME payment. It is not a subscription. Your link to the download page will last indefinitely, so you can download updates if/when we add them.

#1 Debt Reduction Calculator - Pro

Help your clients create a debt reduction plan. This spreadsheet allows you to choose the order that debts are paid off using various snowball strategies. Click below to try the personal-use version first and learn more about what the Pro version includes.

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#2 Loan Amortization Schedule & Home Mortgage Calculator

Help your clients analyze loan options. Commercial versions of various loan calculator spreadsheets are included in this package, including the Loan Amortization Schedule, Home Mortgage Calculator and Simple Interest Loan . Click below to try the personal-use version and learn more about what the commercial version includes.

#3 Retirement Calculator

Help your clients analyze their retirement needs. Click below to try the personal-use version and learn more about what the commercial version includes.

#4 Personal Financial Statement

Use this spreadsheet to create a detailed personal financial statement for a client, including a balance sheet for calculating net worth and a yearly cash flow statement. Click below to try the personal-use version.

#5 Break-Even Analysis

Use this for analyzing your own business or to help a client. Click below to learn more about this spreadsheet.

#6 Monte Carlo Simulation Template

Created primarily as a learning tool, this spreadsheet may help you run a Monte Carlo Simulation on an existing non-macro financial model in Excel.

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Most of the free spreadsheets on vertex42.com, such as our other budgeting and financial calculators, are for Personal Use or Private Use only, meaning that they are not for commercial use. HOWEVER, by purchasing the Financial Planner's Template Pack, we will give you permission to use these other free templates for commercial use , subject to the limitations of the Commercial Use license.

Have a specific request? If you would like to request that we redesign a particular template for commercial use (such as to move Vertex42 branding outside the print area), please contact us with your request. We will consider adding it to the FPTP collection.

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How to Make a Financial Plan In 7 Steps (Free Template)

R.J. Weiss, CFP®

• Updated May 24, 2024

A joint study between the Consumer Federation of America and the CFP Board found that 48% of households with a financial plan described themselves as “living comfortably.” Those without a plan expressed that sentiment only 22% of the time.

This guide outlines seven simple steps to develop a financial plan, regardless of your income or financial situation.

Here’s an overview of the seven steps we’ll cover:

• Set your values . 
• Create a net worth statement . 
• Analyze your current spending . 
• Pick short-term financial goals . 
• Design and automate your cash flow plan . 
• Monitor your KPIs .
• Make adjustments . 

We’ve also created a one-page PDF to walk you through each step, which you can download here . 

Big Ideas About Financial Planning

• It’s easier to become a great planner and saver than it is to beat the market or make millions of dollars . Beating the market or scoring a windfall of cash is difficult and rare. Yet this is what a lot of people rely on in order to realize their goals. Financial planning, on the other hand, is far easier and completely within your control. 
• Cash flow planning is the most important aspect of financial planning . Most people equate financial planning with managing an investment portfolio. But it’s far more important for most households to focus on cash flow planning (which is simply deciding what to do with your income). 
• Financial planning is about maximizing opportunity costs . That means knowing which goals to prioritize, while understanding that you can’t accomplish all your goals at the same time.

What Is a Financial Plan?

A financial plan is a document that outlines your current financial situation, future goals, and the steps you need to take to achieve those goals.

At its core, a financial plan answers three key questions:

• What is your current financial situation? This is assessed by creating a net worth statement and analyzing your spending habits.
• Where do you want to be in the future? This involves setting inspiring yet realistic financial goals. 
• How will you get there? A financial plan maps out a cash flow strategy to direct income towards priority goals, and tracks progress through key metrics.

The format of a financial plan can vary from a single page to a more detailed spreadsheet. Regardless of the format, the purpose is to provide clarity, direction, and strategies to improve your financial well-being. 

Step #1: Identify Your Financial Values

There’s more to having a financial plan than setting financial goals, such as paying off debt, building an emergency fund or saving for retirement .

A well-thought-out financial plan connects these goals to something deeper — to your “why.” 

This “why” is what I like to call your financial values.

Think of financial values as a set of two or three core ideas that guide your financial decision-making.

What’s important is that these values resonate with you personally. While they can vary widely between different people, I find that they typically fall into one of six categories:

• Security . Valuing a stable and predictable financial future.
• Accumulation . The focus is to grow a number, such as your total net worth, over time. 
• Freedom . Prioritizing the ability to make life choices without financial constraints.
• Generosity . The desire to give back and help others.
• Enjoyment . Spending on experiences and items that bring joy.
• Family . Ensuring the well-being and financial stability of loved ones.

The question I find most helpful here is this:

“When I look back on my life many years from now, which financial values will I most regret choosing not to prioritize?”

With that question in mind, take time now to choose the values most important to you and write them down in your financial plan. 

While the general categories above are a good starting point, feel free to put your own spin on this exercise. Your values are your own.

Step #2: Create a Net Worth Statement

A net worth statement, also known as a balance sheet or a personal finance statement, is a summary that shows you the value of what you own (assets) minus what you owe (liabilities).

Measuring progress is easier when a simple metric (such as net worth) tells you how you’re doing. If it’s increasing, great! If it’s not, you’ll need to consider changing financial strategies.

To get started, use our net worth template , available via Google Sheets (click the “Make a Copy” button when prompted), to help you calculate this number.

With the spreadsheet open, you’ll want to do the following: 

• List and value your assets . For most people, this includes bank account balances, retirement accounts, taxable investments, real estate and vehicles.
• List your liabilities . Include all debts, such as credit card balances, student loans, your mortgage, auto loans, and any other commitments for which you have borrowed funds. 

The spreadsheet will then subtract your total liabilities from your total assets. 

The figure you get from this calculation is your current net worth.

Don’t freak out if your net worth is a negative number! The point is simply to make yourself aware of your current financial reality, and then to create a plan for increasing the number over time. 

Step #3: Analyze Your Current Spending

With your net worth statement in hand, the next step is to analyze your current spending habits, checking for areas that are out of balance. 

The easiest way to do this is by using the framework of the 50/30/20 budget .

The 50/30/20 budget allocates your income into three categories:

• 50% for needs , such as housing, food, transportation, education and healthcare. 
• 30% for wants , such as gym memberships, eating out and travel.
• 20% for savings , including debt repayments, 401(K) contributions, and saving up for an emergency fund .

Your task is to analyze your past three months of spending to see what your percentages were for needs, wants and savings. Then, fill in the “Current” pie chart in the financial planning template with these percentages.

Pro tip : I recommend using one of the many free personal finance budgeting apps to get this data. 

Step #4: Choose Your Financial Goals

At first glance, many financial goals sound boring. Who wakes up excited to save for retirement or build an emergency fund ? 

That’s why it’s important to tie financial goals to bigger life goals. 

For example, an emergency fund allowed me, as the sole income provider for a family of five, to leave the comfort of a job I held for 10 years and run this website full-time. 

Building my own business was a goal I’d had for years, and a proper emergency fund (as well as a very supportive wife) helped me make that happen.

When it comes to choosing financial goals, here are three helpful tips as outlined by the financial psychologist Brad Klontz :

• Pick up to three goals that would rank at least a 9 out of 10 on the excitement scale. 
• Give your goals an exciting name — think “financial freedom” rather than “retirement savings.”
• Give each goal a deadline, such as, “I’m debt-free by January 1, 2027!”

Your current financial situation will play a large role in the timeframe of your goals. If you’re living paycheck to paycheck, focusing on short-term goals is best.

While you want to have a long-term vision of where you want to go — e.g., saving up for a down payment on a home and retirement — focus (for now) on shorter-term goals that will allow you to get to that point.

Pro tip : If you have high-interest debt (like credit card debt) and no emergency fund, familiarize yourself with the Baby Steps process . This easy-to-understand framework will help you prioritize your financial goals. 

If you have a solid foundation, such as some cash in the bank and the ability to allocate money towards goals each month, you might have a combination of short-term and long-term goals. 

The aim is to have one to three goals you’re looking forward to and motivated to accomplish. 

If you want to take a deep dive into financial goal setting, enter your email address in the form below to get access to our free workbook:

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Step #5: Design Your Cash Flow Plan

Cash flow planning — i.e., how you decide to allocate your income — is the most important aspect of financial planning. 

In Step #3, you analyzed your spending to determine where your money has gone, dividing it into needs, wants and savings. 

The idea here is to take your financial goals and design a spending plan around these goals. 

For example, imagine your take-home pay is $5,000 per month and your current spending is allocated as follows:

• Needs : $2,500 (50% of your income) for essentials like housing, utilities, groceries and transportation.
• Wants : $1,500 (30% of your income) for discretionary items such as eating out, entertainment and hobbies.
• Savings : $1,000 (20% of your income).

Now, integrate the financial goals you choose in Step #4 into this plan. 

Let’s assume today is January 1st, 2024, and we have the following goals:

• Dream Vacation Fund : Save $200 per month with the aim to accumulate enough for your vacation by January 1st, 2026.
• Sleep Better Fund : Build a $12,000 emergency fund by July 1st, 2025, which requires savings of $667 per month.  
• Financial Freedom Fund : Consistently contribute 6% of your income ($300 of your current salary) towards your 401(K), to get the full employer match.

All in all, your goals require you to :

• Save $200 per month for a vacation fund.
• Save $667 per month towards an emergency fund.
• Save $300 per month towards retirement.

This requires $1,166 of savings per month, which is over your current 20% of savings.

So you have two choices :

• Adjust your goals to fit within your $1,000 per month allocated savings.
• Save more by cutting from other areas — e.g., your needs and wants — to make up for the shortfall.

The choice is yours. But the important thing is to understand what the opportunity cost is upfront, keeping in mind that financial planning is about making sure you prioritize what matters to you.

The final step here is to set up automatic transfers to align with your paycheck dates. If your direct deposit hits on the 1st and 15th, schedule transfers for shortly thereafter. 

For example :

• Transfer #1: $333 to your emergency fund on the 3rd and 17th of each month.
• Transfer #2: $100 to your Dream Vacation Fund on the 3rd and 17th.
• The 401(k) contribution will be completed automatically by your employer. 

Transfers should go to separate savings accounts, so you understand this money is separate for your everyday living expenses. 

Lastly, in the financial planning template, fill in the “Target” spending plan to reflect the ideal distribution of your income across needs, wants, and goals, detailing the automatic transfers you’ll set up to ensure these goals are achieved.

Bank organizational tips : While some banks allow you to create sub-savings accounts, many do not. If you’re not willing to switch banks to one that does, alternatives are as follows: If your bank has a checking and a savings, utilize the savings for your goal. Have your income get funneled into your checking, which should be enough to cover your bills and make payments towards your goals. (This only works if you have one goal and don’t currently utilize the savings account.) Or, you can utilize your investment brokerage account’s money market fund or cash management account. Finally, you can open a new bank account just for that. Overall, I find it very helpful not to mix multiple goals into one savings account, as it’s easier to track the progress towards each when they’re separate. 

Step #6: Monitor Your KPIs

A KPI, or key performance indicator, is a business term for a variable that helps you analyze your current situation. In other words, KPIs are facts and figures that tell you whether you’re trending in the right or wrong direction. 

When it comes to financial planning, your KPIs should show you exactly how you’re progressing towards your financial goals. 

For example, if your goal is to build an emergency fund of three months of expenses, your KPI could be:

KPI = Current Emergency Fund Savings / (Monthly Expenses X 3)

One trick for setting powerful KPIs is to track the date you’re on-target to accomplish your goal. 

For example, instead of saving a certain amount for retirement, track the age at which you’ll achieve financial independence .

Or, instead of tracking the total amount of debt, track the date you’ll pay off your debt. (We’ve designed a free spreadsheet to help you do this, which you can read more about here .) 

Why choose dates over dollar amounts? In my experience, dates are far more motivating. In addition, they often tell a more realistic story about your progress. 

Of course, KPIs are going to depend on your goals (which depend on your values!) but here are some of the most common KPIs in personal finance:

• Emergency fund size
• Savings rate
• Credit score
• Projected retirement age number
• Time until you reach a goal (e.g., paying off debt)

Step #7: Make Adjustments

KPIs are only useful when used over time as a way to measure your progress. If the date you’re expected to be debt-free is getting farther and farther away, it should be obvious that more changes are needed. 

The most important thing you need to understand about financial goal setting is that the speed at which you achieve your goals comes down to the gap between your income and expenses. 

Benjamin Franklin said:

“There are two ways to increase your wealth. Increase your means or decrease your wants. The best is to do both at the same time.”

Saving money, at first, is often a lot easier than earning more. However, saving money comes with diminishing returns. In other words, before long you’re driving across town to save three cents a gallon on gas. 

Making money, on the other hand, is far more scalable. There’s no limit to how much you can make. 

As such, once you make some smart moves to get your spending down , it’s best to shift your effort towards making money.

Final Thoughts On Financial Planning For Non-Millionaires

A 2015 study by Dr. Nathan Hudson and Dr. Chris Fraley found that personality can be changed through goal setting and continuous effort .

A lot of people avoid financial goal setting and planning because they think they’re not good with money — that personal finance, or money in general, is something they’ll just never be good at because of some inherent trait. 

The truth is the opposite. Research shows that through goal setting, and putting in the effort to achieve those goals, you can indeed change how you think about yourself. And that can fundamentally reshape your financial future.

For example, you can change yourself from someone who thinks they’re not good at managing money to a diligent and disciplined saver, a high income earner, or the type of person that retires early. 

You get to choose. It all starts with setting the right goals and putting the right plan in place to see those goals through to completion.

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Access our collection of user-friendly templates for business planning, finance, sales, marketing, and management, designed to assist you in developing strategies for either launching a new business venture or expanding an existing one.

You can use the templates below as a starting point to create your startup business plan or map out how you will expand your existing business. Then meet with a  SCORE mentor to get expert business planning advice and feedback on your business plan.

If writing a full business plan seems overwhelming, start with a one-page Business Model Canvas. Developed by Founder and CEO of Strategyzer, Alexander Osterwalder, it can be used to easily document your business concept.

Download this template to fill out the nine squares focusing on the different building blocks of any business:

• Value Proposition
• Customer Segments
• Customer Relationships
• Key Activities
• Key Resources
• Key Partners
• Cost Structure
• Revenue Streams

For help completing the Business Model Canvas Template, contact a SCORE business mentor for guidance

From creating a startup budget to managing cash flow for a growing business, keeping tabs on your business’s finances is essential to success. The templates below will help you monitor and manage your business’s financial situation, create financial projections and seek financing to start or grow your business.

This interactive calculator allows you to provide inputs and see a full estimated repayment schedule to plan your capital needs and cash flow.

A 12-month profit and loss projection, also known as an income statement or statement of earnings, provides a detailed overview of your financial performance over a one-year period. This projection helps you anticipate future financial outcomes by estimating monthly income and expenses, which facilitates informed decision-making and strategic planning. 

If you’re trying to get a loan from a bank, they may ask you for a personal financial statement. You can use this free, downloadable template to document your assets, liabilities and net worth. 

A Personal Financial Statement is a

Marketing helps your business build brand awareness, attract customers and create customer loyalty. Use these templates to forecast sales, develop your marketing strategy and map out your marketing budget and plan.

How healthy is your business? Are you missing out on potential growth opportunities or ignoring areas of weakness? Do you need to hire employees to reach your goals? The following templates will help you assess the state of your business and accomplish important management tasks.

Whether you are starting your business or established and looking to grow, our Business Healthcheck Tool will provide practical information and guidance.

Learn how having a SCORE mentor can be a valuable asset for your business. A SCORE mentor can provide guidance and support in various areas of business, including finance, marketing, and strategy. They can help you navigate challenges and make important decisions based on their expertise and experience. By seeking out a SCORE mentor, you can gain the guidance and support you need to help grow your business and achieve success.

SCORE offers free business mentoring to anyone that wants to start, currently owns, or is planning to close or sell a small business. To initiate the process, input your zip code in the designated area below. Then, complete the mentoring request form on the following page, including as much information as possible about your business. This information is used to match you with a mentor in your area. After submitting the request, you will receive an email from your mentor to arrange your first mentoring session.

Copyright © 2024 SCORE Association, SCORE.org

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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Success From the Start: Developing a Powerful Realtor Business Plan

12 Minute Read

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The Ultimate Guide for Real Estate Agents to Create a Realtor Business Plan Template

Antonio Del Cueto, CPA

May 14, 2024

"By failing to prepare, you are preparing to fail," Benjamin Franklin's famous words ring especially true in the high-stakes world of real estate. This timeless piece of wisdom underscores the undeniable importance of a structured approach to any ambitious endeavor, particularly in crafting a realtor business plan .

In the competitive real estate market, success often hinges not just on what you do, but on how well you plan your actions. In this blog, you will unleash the essentials of creating a powerful realtor business plan that aligns your ambitions with actionable strategies, setting you on a path to success.

Further reading: Charting Your Course: Crafting a Winning Real Estate Business Plan

Why You Need a Real Estate Business Plan

Standing out isn't just an option. It's a necessity. A well-crafted business plan isn't merely paperwork. It’s your guide to discovering a successful niche in this competitive field.

Are you a broker or an agent? A solid plan serves as your roadmap, helping you navigate challenges and seize opportunities efficiently. It keeps you focused, ensuring every decision and marketing effort propels you towards your goals.

Set Your Real Estate Business Goals

Setting clear, achievable goals is fundamental in shaping your real estate career. It’s about knowing your destination before you start the journey. For a new real estate business, common goals might include:

• achieving a certain income goal through average commission per sale
• expanding client reach through strategic lead generation
• enhancing brand visibility with open houses and robust social media content.

These targets not only keep you on track but also ensure that you’re aligned with your clients’ needs and local market demands. As you create your plan, remember to consider listing expenses and other costs that could impact your financial milestones.

Realtor Business Plan Template

Using a real estate business plan template can make this process more efficient. A good template will guide you in structuring your plan to cover all necessary aspects, such as developing a client avatar, managing listing photos, and crafting strategies for buyers and sellers.

Key components of the template should help you identify what makes the biggest impact, such as referral systems, new listing strategies, and relationship management . To ensure you’re on track, don’t forget to include a vision statement and a review schedule.

Crafting Your Real Estate Agent Business Plan

Creating a robust real estate agent business plan is vital. It's time to create a comprehensive blueprint that not only guides you through daily tasks but also helps you grow into a successful real estate agent.

Your plan should encompass various strategies to help expand your reach and meet financial goals. You'll need to include a detailed marketing plan , identify key price points, and outline anticipated expenses to consider.

Calculate Your Budget and Resources

Start by estimating all startup costs, including office space, licensing, and technology. These are key investments that lay the foundation for your business. Allocate your budget strategically to areas that drive client acquisition, like marketing, ensuring you prioritize effectively.

Develop realistic financial projections to guide your business, helping you understand when you’re on track or need to pivot. This process is vital for any real estate broker aiming to reach financial goals and expand their business. Don’t panic and take the time to review your finances regularly.

Leveraging Local Demographics for Niche Targeting in Your Real Estate Business Plan

Identifying niche markets through demographic analysis.

Identify your niche market through thorough demographic analysis. Gather and analyze local demographic data to spot emerging lifestyle and consumer trends.

This insight allows you to match property types with the specific needs of different demographics, pinpointing untapped or growing niches. This helps create a focused and effective brokerage that caters to specific client segments.

Customizing Marketing Strategies to Reach Your Ideal Client

In crafting marketing strategies for your real estate brokerage, develop messages that resonate with your target demographic. Select appropriate marketing channels that ensure maximum reach and engagement with your ideal clients.

Engaging actively with the community and leveraging client testimonials are powerful ways to build trust and a strong reputation. This tailored approach will enhance your brokerage's visibility and appeal within your chosen niche.

Enhancing Services to Meet Demographic-Specific Needs

To better serve your target market in real estate, offer specialized services tailored to their specific needs. Build strategic partnerships that enhance your service offerings and create added value for your clients. Continuously update your knowledge and certifications to stay relevant and informed.

Adjust your business strategies based on market conditions and client feedback to ensure you’re always aligned with their needs. This approach helps you grow your real estate business and positions you as a trusted advisor who can make it happen. Remember to review your strategies periodically.

Integrating Technology and Real Estate

Virtual reality (vr) home tours.

VR home tours significantly boost client engagement by allowing potential buyers to explore properties remotely. This saves time and reduces business expenses, making it an integral part of creating a real estate business plan. By integrating VR tours, you successfully transform how you showcase homes.

Drone Photography

Drone photography showcases unique property features, elevating listing attractiveness and potentially boosting conversion rates. Investing time to identify the best tools is essential for any agent looking to improve their sales strategy. This method helps you craft listings that stand out in a competitive market.

AI-Driven CRM Systems

AI-driven CRM systems are revolutionizing how many agents manage their relationships and lead generation. These systems automate routine tasks, allowing you to focus more on personalized service and less on admin. They help you craft a strategy that integrates personal and business goals, keeping you flexible and informed about your progress.

Financial Strategies Beyond the Basics

Leveraging real estate investment trusts (reits).

REITs provide a straightforward path for investing in real estate through collective funds. These funds own and manage properties, returning profits as dividends. By understanding REITs, you can enjoy benefits like steady income and capital appreciation without the complexities of direct property management. These benefits make REITs an attractive option for diversifying your portfolio and gaining exposure to different real estate sectors.

Integrating REITs into your financial plan can create a roadmap to success. Invest the time to identify which REITs best align with your financial goals and track your progress annually. REITs offer flexibility and require less capital than buying property directly, making them a practical choice for many investors.

Sustainable Practices in Real Estate

Understanding the value of sustainable real estate.

Sustainable real estate is not just a trend. It's a smart investment. These properties offer long-term benefits such as reduced energy costs and maintenance savings. They often have regulatory advantages, including tax incentives and easier compliance with building codes, increasing their value. As environmental standards tighten, these green features significantly boost property values, making them highly desirable in the market.

Marketing Green Homes Effectively

In marketing green homes, it's vital to highlight key sustainable features clearly. Create a plan that uses educational marketing to explain the benefits and potential savings associated with features like solar panels and energy-efficient appliances.

Showcasing relevant certifications can also enhance credibility. As you learn strategies on effectively promoting green properties, your marketing efforts can lead to generating more leads—so stay flexible and adapt your strategies as needed.

Further reading: Learn How Real Estate Accounting Services Streamline Property Management

Building a brand in real estate, setting goals for your brand.

First, take the time to identify clear objectives for your real estate brand. Calculate expected returns to understand the impact of your strategies and conduct a thorough year-end review to know if you’re meeting your targets. This step is fundamental in crafting a guide to creating a successful business plan for real estate. It helps pinpoint areas you need to focus on to enhance your brand's growth.

Effective Storytelling in Marketing

Effective storytelling is key to engaging your audience. Craft relatable stories that resonate, incorporating client testimonials to build credibility. Always ensure your stories reflect the true essence of your brand. Certainly, don’t exaggerate or mislead.

Content Marketing Strategies in Real Estate

Elevate your content marketing by hosting informative podcasts and producing engaging videos. These lead-generating tools help establish you as a knowledgeable source in the real estate market.

Utilize visual platforms to showcase the unique aspects of properties you’re marketing. As a relationship manager, it's important to continuously adapt and innovate your strategies to stay relevant and appealing to your audience.

Key Takeaways

• Download the 2024 business planning guide : Make sure to access the latest resources tailored to your industry for informed decision-making and strategic planning.
• Year in real estate : Reflect on the trends, challenges, and successes of the past year to inform your business strategy for the upcoming months.
• Word of warning : Be cautious of potential pitfalls or market shifts and integrate contingency plans into your business strategy to mitigate risks.
• Connect with people : Network with a diverse group of professionals, including clients, fellow realtors, lenders, and industry experts, to expand your knowledge and opportunities.
• Know in the comments : Engage with your online community by encouraging feedback, questions, and discussions to build relationships and foster trust in your expertise.

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Free 30-60-90-Day Business Plan Templates and Samples

By Joe Weller | September 4, 2020

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In this article, we’ve compiled a variety of useful 30-60-90-day business plan templates. Download them in PDF, Word, and Excel formats for free.

On this page, you’ll find a one-page 30-60-90-day business plan template , a sample 30-60-90-day business plan for startups , a sample 90-day business plan template with timeline , and more that you can use to develop an actionable plan.

Simple 30-60-90-Day Business Plan Template

Use this simple 30-60-90-day business plan template to map out main goals and deliverables. You can easily break down your high-level plan into bite-sized chunks to create an effective roadmap for accomplishing business goals. Add key tasks and descriptions, assign ownership, and enter deadlines to keep plans on track.

Download Simple 30-60-90-Day Business Plan Template

Word | PDF | Smartsheet

One-Page 30-60-90-Day Business Plan Template

Document key goals and tasks with this single-page 30-60-90-day business plan template. This template can help you create a high-level view of main business objectives and track the status of your goals in an organized and scannable manner. 

Download One-Page 30-60-90-Day Business Plan Template

Word | PDF  | Smartsheet

Sample 30-60-90-Day Business Plan for Startup 

Use this sample 30-60-90-day plan as a basis to build out and develop your organization’s startup business plan. This template enables you to produce and implement a plan of action — from idea conception to business plan finalization. There is also space to detail main goals and deliverables, assign task ownership, and set due dates to ensure your plan stays on track.

‌Download Sample 30-60-90-Day Business Plan for Startup Template 

Sample 90-Day Business Plan Template with Timeline

This sample 90-day business plan template is customizable and doubles as an action plan and timeline so you can track progress in 30-day increments. Easily break your plan into phases, then add key tasks, task ownership, and dates for each activity. You can also fill in and color-code the cells according to the respective start and end dates to create a visual timeline. 

Download Sample 90-Day Business Plan Template with Timeline - Excel

30-60-90-Day Business Plan to Increase Sales (With Gantt Chart)

Use this template to develop a 90-day action plan to increase sales for your business. This customizable template is designed to help you reevaluate and improve your sales strategy and business plan. Broken up into 30-day increments, this template comes pre-filled with actionable tasks, like defining and prioritizing goals, conducting market research, evaluating current processes, finding untapped opportunities, and refining your sales plan to reach sales goals.

Download 30-60-90-Day Business Plan to Increase Sales

Excel | Smartsheet

For additional resources to create and enhance the sales plan portion of your business plan, visit “ All about Sales Plans: Definitions, Tips, and Free Templates .”

30-60-90-Day Business Plan for Marketing

This 30-60-90-day business plan for marketing features a simple and scannable design to help stakeholders track the progress of key marketing goals and activities. Use this customizable template to provide an overview of main objectives and the status of tasks you need to complete.

Download 30-60-90-Day Business Plan for Marketing

Excel | Word | PDF

For additional resources to help develop the marketing plan portion of your business plan, view “ Free Marketing Plan Templates, Examples, and a Comprehensive Guide .”

Purpose of a 30-60-90-Day Business Plan

Unlike a 30-60-90-day plan used to interview for or transition into a new role, a 30-60-90-day business plan is a useful document for developing a roadmap covering the first 90 days of your business planning process.  

Small-business owners, entrepreneurs, and established organizations use a 30-60-90-day business plan to do the following: 

• Establish high-level goals, objectives, and deliverables for the first 30, 60, and 90 days.
• Align your team’s goals with overarching business goals.
• Outline key business activities needed to accomplish the established goals.
• Determine the necessary resources to effectively complete the tasks.
• Define success metrics.
• Assign activity ownership, define milestones, and create a timeline to keep the plan on track.

Looking for additional resources to help you develop your business plan? Visit the following pages for more free templates:

Simple Business Plan Templates

One-Page Business Plan Templates

Fill-in-the-Blank Business Plan Templates

Business Plan Templates for Startups

Business Plan Templates for Nonprofits

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