creative industries personal statement

Personal statement advice

Your personal statement.

As part of your application to UCA - or any university - you'll need to write a personal statement. This is a really crucial part of the process as it tells us so much about you and gives you a chance to show us why you'd be a great fit for your chosen course.

What you put into your statement, and how, is really crucial - here's our advice on how to make your statement really count.

Research, research research!

We want to know why you want to study the course you've chosen, how it'll enrich your learning and future career, and also why you think UCA is an ideal place for you. So it's really important you do plenty of research to support your statement. Ask yourself the following questions as you go, and use what you find to build your statement.

• What are your interests in the subject area? Why do you want to come and study the course?
• Why do you think you’re the ideal applicant for this course? Include any skills or work you have done that supports this.
• Why would you like to study at UCA? How do you think you’ll benefit from joining our community?
• What is it particularly about UCA and the course here which appeals to you?
• What are your future career goals, where do you hope to be at the end of the course and in the future, and how will studying at UCA help you to achieve these goals?

Great personal statements also include a bit of your personality - put your stamp on it by including any experiences you've had that are relevant to the course you want to study, any work experience, any transferable skills you have, and your hobbies and interests.

It would also be good to see your critical thinking skills.

Keeping the reader gripped...

As with all great stories, there's a beginning, a middle, and an end - and the same goes for your personal statement.

Start your statement with an introduction about you - who you are, why you want to study your chosen course at UCA.

The middle section is the crucial part that contains all the information you want to tell us about your experiences, previous studies and skills that make you suitable for the course.

Finish up with more about yourself - your hobbies and interests.

Finally, make sure your writing has a good structure, with accurate spelling, grammar and punctuation. Read it out loud to test it, and don't forget to make sure everything you say relates to the course you’re applying to and your chosen career path.

How to write your creative personal statement  

Get advice on how to write a successful personal statement for a creative master's degree. 

Personal statements provide an opportunity to stand out from other applicants in what can often be a highly competitive process.  ​​​ It's your chance to tell us why you want to study on one of our online master’s courses.  So, if you’re applying to Arts University Bournemouth Online, we recommend you use the pointers below to guide the content of your personal statement.  

Why are personal statements important? 

Remember that admissions teams receive hundreds and potentially thousands of applications each year. When it comes to qualifications and experience, it’s likely that you and your fellow postgraduate applicants have a pretty similar story to tell. That’s why, when you’re applying to a creative master’s course , it’s more important than ever to showcase your individual creativity.   

In those few short paragraphs, we can get a much clearer picture of who you are, what you’re interested  in, and how you intend your practice to develop throughout your postgraduate studies. We want to see the passion for your art – whether it’s filmmaking , interior décor or redefining landscapes – and understand who and what has inspired and influenced you.  

What do we look for in a personal statement? 

Your understanding of the course you’re applying to   

It’s our hope that by studying one of our part-time master’s degrees , you’ll be able to build on your achievements, critically approach your work and hone your practice. Since our MAs are designed to deepen your understanding of your chosen subject, it’s therefore essential you demonstrate your existing knowledge of that subject to date.

We advise you allow yourself plenty of time to research our course. Your personal statement should be relevant to the course you’re applying for, illustrating not only your interest in and knowledge of the subject, but specifically has attracted you to our course.  

Why you want to study the course/subject  

Your personal statement should outline your reasons for wanting to undertake postgraduate study and why you feel our course is best placed to advance your studies. What is it about this course that interests you? Are there any features of this course that particularly attracted you and why? Tell us about any relevant previous academic study, achievements and projects, especially if any of these prompted you to continue your studies with us.  

Your passion and interest in the subject  

From a creative standpoint, think of your personal statement as a pitch that’s designed to ‘sell’ you. It should give our admissions team an overview of you as a creative, showcasing your personality and practice, your thought process and your ability to complete the course successfully.

Don’t write what you think we want to hear, but instead tell us about your own personal journey and the key events that have led you to the decision to study at postgraduate level with AUB Online. What first caught your interest about the subject? Which artists/designers/architects/filmmakers interest you most and why? What do you hope to achieve through your practice?  

Your experience  

Your personal statement should act as a taster of your creative potential and show a commitment to developing yourself further. When you’re applying to a creative course, it’s important to describe your ‘art’ and creativity. Focus on your strengths and tell us about your previous creative and relevant academic experience, as well as any notable accomplishments.

What academic skills have you developed and wish to develop further? How have you pursued your creative interests within and outside of education? What is your artistic style and how this has evolved over time?  

And finally…  

Don’t worry too much about your experience or lack of it – nobody expects you to have achieved critical acclaim in the arts world just yet. In fact, we recognise that you’re on a journey and we’re specifically looking for students who we can support and help to succeed in their creative goals, whatever they may be.   

Need more advice? 

AUB Online currently offers three 100% online master’s courses: the MA Film Practice ; MA Interior Design ; and MA Landscape Architecture Studies .

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Media and Creative industries

Back to all Personal Statement Examples

I have always been fascinated by every aspect of film, from the way in which various creative industries interact in the process of production to the way in which they are received by the audience and the impact they can have on cultures, societies and individual lives. Having built a foundation of both theoretical and practical knowledge of the media, film and filmmaking through previous study, I am now aiming to gain more specific knowledge that will allow me to return to my native Saudi Arabia able to play a vital and exciting role in a young, yet burgeoning, film industry.

I have always been an imaginative and creative individual who has enjoyed taking part in all of forms of art and media. A keen amateur dramatist and writer from a young age, I could often be found making short films or constructing plays with my friends and family, as well as taking on roles in school productions. As my subsequent studies have confirmed, film offers an opportunity to translate this desire to communicate through story, visual arts and drama in a single medium, explaining my dedication and passion for film from my childhood to the present day.

Keen to turn this passion into a career, I chose to pursue an undergraduate degree in Media and Creative Industries, in order to gain a thorough overview of theory and practice in all forms of media. While I focused heavily on taking as many practical, filmmaking modules as possible, and completed many projects, I am still convinced that the broader, multimedia approach of the course has shaped me into a more rounded creative talent. Nevertheless, film is the medium that inspired me most and I have taken every opportunity to gain more practical experience by undertaking a 4 week directing course with the Met Film School, London; which has offered an outlet to explore more aspects of practical filmmaking.

My experiences of filmmaking throughout these courses have also led to me becoming involved, on an amateur level, with projects for friends and fellow students. I have undertaken a range of production roles, which has allowed me to gain experience of working as a Co-Producer and Assistant Director and using various shooting and editing equipment. My natural flair for organisation, remaining calm under strict deadlines and communicating well with other members of my team suggests that I am well suited to these sort of roles and I would be keen to explore these as possible future career options.

I am fascinated by film’s potential to communicate complex ideas to an audience and, as a consequence, have also worked to ensure that I thoroughly understand communication on a broader level. Undertaking placements with DDB Advertising and working within fashion marketing and design (including website design), I have also been lucky enough to demonstrate my creative approach to communication across mediums. I believe that this has made me a stronger filmmaker as I have gained a greater understanding of film’s relationship with these other media, the ways in which they are similar and the ways in which they are different.

I firmly believe that a strong film industry would have the potential to address social issues in Saudi Arabia, just as strong national film industries do in other countries. By exploring all aspects of filmmaking, alongside study and work across other media, I have laid a foundation for a long, and hopefully meaningful, creative career within this powerful medium. Gaining the skills and experience necessary to translate this potential into action, through postgraduate study on a prestigious course, is the next vital step in allowing me to achieve my ultimate goal of making a contribution to a growing industry at a hugely exciting point in its development.

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Creative Industries MSc

Awards: MSc

Study modes: Full-time

Programme website: Creative Industries

Upcoming Introduction to Postgraduate Study and Research events

Join us online on the 19th June or 26th June to learn more about studying and researching at Edinburgh.

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Programme description

An interdisciplinary degree with edinburgh futures institute.

Creative and cultural industries shape how we experience our lives, including the ads and movies we see, the music we listen to and the festivals and performances we attend. They shape our quality of life, generating cultural, social and economic value to individuals, organisations and society. To create this value, creative organisations rely on data to:

• generate new opportunities
• create new strategies
• track the effectiveness of their strategies
• persuade others of their value, whether funders, consumers or collaborators

This unique MSc programme brings together cross-disciplinary expertise and knowledge in data analytics, creative thinking, business and law to understand the complex challenges facing the creative industries. It is a bold, innovative programme designed to develop your knowledge and skills for leading the cultural and creative institutions of the future.

You will learn to apply interdisciplinary knowledge within a project team in order to respond to live challenges set by our partner organisations, and you will create and apply knowledge from different areas using data-informed approaches. A strong focus of the programme is on learning to collaborate and work with others as you develop the leadership skills needed to coordinate the diverse specialisms, organisations and individuals needed to deliver creative experiences and products.

Studying with us will help you build professional and leadership skills as you work directly with world-class cultural organisations in the City of Edinburgh. This programme makes excellent use of Edinburgh as a cultural capital and you will benefit from established relationships with organisations in cultural heritage, festivals and advertising.

Postgraduate study at the Edinburgh Futures Institute

This programme is part of an interconnected portfolio of postgraduate study in the Edinburgh Futures Institute (EFI).

EFI supports interdisciplinary teaching, learning and research that is focussed on complex global and social challenges. Our programmes are taught by academic experts from many different subject areas.

As an EFI student, you will develop creative, critical and data-informed thinking that cuts across traditional disciplinary boundaries. You will have the space to think deeply about questions linked to your own passions and professional goals and will develop a project based on an issue that you care about.

As well as knowledge specific to your area of study, studying at Edinburgh Futures Institute will give you the skills and understanding you need to become a creative, confident and critical citizen in a fast-changing world.

These include:

• core data skills
• data ethics
• the ability to interrogate issues of global scope using methods from across disciplines
• creative and analytic approaches to knowledge

You can join us regardless of whether you already have skills in the use and application of digital data.

Programme structure

Students on this programme study the following:

• Core courses (30 credits) specific to your programme.
• Edinburgh Futures Institute core courses (40 credits) which teach the essential, critical and hands-on data skills, enquiry methods, ethical and creative capacities needed to underpin your programme-based studies.
• A wide choice of short 10-credit optional courses (50 credits), at least two of which must be on topics related to your programme, with scope to study across the entire portfolio.
• A project (taking the form of a 20-credit ‘knowledge integration and project planning’ course, and a 40-credit final project).

This is a full-time one-year programme, based on-campus in Edinburgh so it can benefit from the city’s strong cultural organisations.

Core courses

In addition to the Edinburgh Futures Institute shared core courses, you will take the following core courses for your programme:

• Creative Markets teaches the fundamentals of strategy, competitor analysis and business models that enable leaders to create and capture value amidst the demand uncertainty that permeates the creative industries.
• Intellectual Property in the Creative Industries examines intellectual property rights in the creative industries to protect intangible assets and identify which rights generate possible revenues and are appropriate for different business models.
• Client Consulting project applies knowledge of Creative Markets and Intellectual Property to a client-led challenge with a cultural or creative organisation.

Edinburgh Futures Institute core courses

On our core courses you will work in cross-disciplinary teams with students from other Futures Institute programmes. You will learn to collect, manage and analyse computational datasets, and to use emerging methodologies for mapping and designing the future. You will also learn the fundamentals of data ethics, and how to use creative skills in the analysis and representation of data-informed and qualitative inquiry.

Optional courses

Edinburgh Futures Institute offers a wide range of more than 40 optional courses taught by academic staff from many different discipline areas, including those associated with your programme. The exact courses offered vary from year to year. In 2024-25 the courses associated with your programme may include:

• Cities as Creative Sites: Urban Studio
• Critical Creative Diversity
• Culture, Heritage and Learning Futures
• Pitching Your Stories, Services and Products
• Strategic Change Leadership for Creative Industries

Optional courses from across the wider portfolio will cover a range of themes and topics, such as:

• critical perspectives on how new technologies are changing society
• data, programming and research skills that advance the skills taught in the Edinburgh Futures Institute shared core
• the causes and consequences of inequalities around the world
• how new and rapidly changing technologies and data sources are transforming the future of democracy
• what the future of education might look like
• how narratives drive the way we understand the world
• bringing service design and service management together to build change in a data-driven society

The project

In your final project, you will apply your learning in depth to a domain, issue or concern which drives you. Your final project can be based on your own personal or professional interests, defined by your employer, sponsored by one of the Futures Institute’s industry, government or community partners, or aligned to one of our research programmes.

You will submit your final project as a written piece of work or combine text with other forms – for example, video, visualisation, a digital artefact, performance, or code.

You will identify your project topic relatively early on in the programme, and work on it in parallel with the taught courses. We expect you to take an interdisciplinary approach to your project in order to connect with the creative, data and future-orientated nature of the Futures Institute.

Find out more about compulsory and optional courses

We link to the latest information available. Please note that this may be for a previous academic year and should be considered indicative.

Learning outcomes

On successful completion of this programme, you will be able to:

• build deep understanding of creative industries and markets, and the critical challenges they face
• understand the role of data and data-driven innovation in addressing these challenges and apply data-informed insights to the creative industries
• integrate insights from Business and Law to conceptualise innovative business models for the creative industries
• work with world-class cultural organisations to apply team-based learning to live challenges
• develop leadership, communication, team-working and analytic skills relevant to the creative industries

Career opportunities

The Creative Industries programme provides core knowledge and ability - for example in marketing, digital strategy and consumer and audience engagement - that you will be able to apply to real, live challenges faced by the cultural sector.

It will prepare you to take up leadership and management roles in a variety of creative and cultural sectors such as:

• the creative industries
• arts management
• cultural heritage
• cultural tourism

For mid-career professionals, the programme offers the opportunity to expand, deepen and apply knowledge to new contexts, strengthening existing skills and developing new approaches which can be applied in professional work.

The core elements of the programme address the data and higher-order skills we know are important for the future of work, confident and critical citizenship, and a thriving, just society.

Studying at Edinburgh Futures Institute

What does interdisciplinary study mean.

Interdisciplinary study is at the heart of Edinburgh Futures Institute programmes. It means the ability to synthesise and apply knowledge and skills from across different disciplines and is crucial to addressing many current complex challenges and planetary-scale issues.

We support you to develop interdisciplinary perspectives in different ways. For example, our shared core courses draw on diverse disciplines to support you to work creatively and ethically with all kinds of data. Each programme develops interdisciplinary perspectives in the ways most appropriate to their specific domain and focus. And finally – because you have such wide choice in the optional courses you choose to take with us – you will have the flexibility to design your own disciplinary pathway through your studies, integrating your insights and reflecting on their interdisciplinary power through your project-related work.

How you will learn at the Futures Institute

Our approach to teaching puts student experience and choice at its heart and connects global cohorts in new ways.

You will study in teaching spaces and digital learning environments designed to enable shared on-site and online teaching and learning activity. Your classes and contributions will be recorded and livestreamed so that they can be shared – and so you can build a learning community – across modes and time-zones.

Students studying online have a presence in our on-site classrooms (via video, audio and text), and students studying on-campus are able to work with diverse teams located across the globe. All of your courses require significant synchronous engagement in the classroom and significant asynchronous engagement online. While there will be opportunities to engage in some activities asynchronously from different time zones, applicants should be aware of the requirement to join live classes at particular times. Please get in touch with us to discuss your particular circumstances before applying. All students have a presence in the digital spaces where teaching happens – video-based classes, real-time collaboration spaces, live chats, asynchronous forums, shared exhibition and blogging spaces and more.

• Fusion Teaching Privacy Notice

Teaching methods include:

• expert lectures, both live and livestreamed
• data skills and programming workshops online and on-campus
• on-site and virtual drop-ins
• hybrid seminars
• interactive journal clubs
• external stakeholder challenges and code-alongs
• data visualisation exercises
• creative and collaborative whiteboard activities
• online discussion

Edinburgh Futures Institute (EFI) uses a distinctive timetabling model in which the programme core and options courses are delivered over five weeks. Four of these weeks involve asynchronous activities, interactions and tasks. In the middle of the course, an intensive two-day block of synchronous activity is held, building on the early weeks of the course and enabling the class to work together intensively to develop knowledge and skills that support the final weeks of course activity. Shared core courses are taught alternate weeks throughout the semester.

Video: Find out more about the programme

Creative Industries Programme from The University of Edinburgh on Vimeo .

Entry requirements

These entry requirements are for the 2024/25 academic year and requirements for future academic years may differ. Entry requirements for the 2025/26 academic year will be published on 1 Oct 2024.

A UK 2:1 honours degree, or its international equivalent, in any discipline.

We will also consider your application if you have other professional qualifications or experience; please contact us to check before you apply.

Students from China

This degree is Band C.

• Postgraduate entry requirements for students from China

International qualifications

Check whether your international qualifications meet our general entry requirements:

• Entry requirements by country
• English language requirements

Regardless of your nationality or country of residence, you must demonstrate a level of English language competency at a level that will enable you to succeed in your studies.

English language tests

We accept the following English language qualifications at the grades specified:

• IELTS Academic: total 7.0 with at least 6.5 in each component. We do not accept IELTS One Skill Retake to meet our English language requirements.
• TOEFL-iBT (including Home Edition): total 100 with at least 23 in each component. We do not accept TOEFL MyBest Score to meet our English language requirements.
• C1 Advanced ( CAE ) / C2 Proficiency ( CPE ): total 185 with at least 176 in each component.
• Trinity ISE : ISE III with passes in all four components.
• PTE Academic: total 70 with at least 62 in each component.

Your English language qualification must be no more than three and a half years old from the start date of the programme you are applying to study, unless you are using IELTS , TOEFL, Trinity ISE or PTE , in which case it must be no more than two years old.

Degrees taught and assessed in English

We also accept an undergraduate or postgraduate degree that has been taught and assessed in English in a majority English speaking country, as defined by UK Visas and Immigration:

• UKVI list of majority English speaking countries

We also accept a degree that has been taught and assessed in English from a university on our list of approved universities in non-majority English speaking countries (non-MESC).

• Approved universities in non-MESC

If you are not a national of a majority English speaking country, then your degree must be no more than five years old* at the beginning of your programme of study. (*Revised 05 March 2024 to extend degree validity to five years.)

Find out more about our language requirements:

Fees and costs

Scholarships and funding.

Search for scholarships and funding opportunities:

• Search for funding

Further information

• Postgraduate Admissions Office
• Phone: +44 (0)131 650 4086
• Contact: [email protected]
• Programme Director, Vikki Jones and Giovanni Formilan
• Contact: [email protected]
• Edinburgh Futures Institute
• 1 Lauriston Place
• University of Edinburgh
• Central Campus
• Programme: Creative Industries
• School: Edinburgh Futures Institute
• College: Arts, Humanities & Social Sciences

Select your programme and preferred start date to begin your application.

MSc Creative Industries - 1 Year (Full-time)

Application deadlines.

We operate a number of selection deadlines. We may make a small number of offers on an ongoing basis, but we will hold the majority of applications until the next published selection deadline before deciding which applicants to make offers to.

If we have not made you an offer by a specific selection deadline this means one of two things:

• your application has been unsuccessful, in which case we will contact you to let you know, or
• your application is still being considered and will be carried forward for consideration in the next selection deadline and we’ll be in touch once a decision is made

If you are applying for funding or will require a visa then we strongly recommend you apply as early as possible.

Deadlines for applicants applying for study in 2024-25 are:

• How to apply

You must submit one reference with your application.

We will decide which applications to offer places to on the basis of:

• educational achievement
• professional experience (where relevant)
• quality of personal statement

Your personal statement should include why you are interested in studying on this particular programme and – if relevant – how it will support your career development. The

Edinburgh Futures Institute provides a space where students can pursue projects on issues they care about, so it would also be helpful (though not essential) if you could indicate the area on which you would most like to focus during your time in EFI.

Find out more about the general application process for postgraduate programmes:

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PERSONAL STATEMENT EXAMPLE Media, Culture and Society Personal Statement

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Media, Culture and Society Personal Statement

Media is the backbone of our society. In the twenty-first century, it is inevitable that we are all influenced in some way. For several years now I have had a fascination with the role media plays in our society, from the way we are socialised to believe what is right and wrong, to how the industry giants filter information to our TV, mobile and computer devices. I have been greatly influenced by innovative technology and its unremitting relationship with social media, allowing me to be up to date at a click of a button. This is why I have such an admiration for both the industry and an excitement of future possibilities within this course. 

I am currently studying Film Studies, Communication & Culture and Sociology at A level. In addition, during my first year at college, I completed AS Media Studies. I have come to realise that there is a strong connection between each of the subject areas and feel that progressing to further study of Media and Sociology, is of most interest to me. In Film Studies, I have been particularly intrigued by the way film acts as a mirror to society. This idea was evident in a recent piece of work in which I explored social realism in 1960s kitchen sink drama films such as ‘Billy Liar’ and ‘Alfie’. I have enjoyed developing my ability to analyse and critique society, supported by a sound grasp of research methodology. Sociology and Communication & Culture have particularly helped in this regard. I have also appreciated the opportunity to keep using my mathematic skills in Sociology to interpret and critically use data and statistical research. Communication & Culture has provided a bridge between my other subjects – especially around the study of culture, teaching me to use classical sociological theories in the modern media, such as Stanley Cohen’s theory of ‘Folk Devils and Moral Panics’. At school I was elected to be a member of the school council committee, allowing me to voice the thoughts and feelings of my peers. I was also chosen to be a School Prefect. These roles allowed me to develop my leadership and communication skills, vital in group discussions. I have played football in a team since the age of eight, and in recent years had the honour of becoming club captain. My aptitude for leadership was exercised allowing me to encourage and lead my teammates to success through direction, discussion and recognising their strengths. I have furthered these skills through a part time job in Sainsbury’s Restaurant, which has taught me the rewards of hard work and good time keeping, attributes that I will benefit from in higher education. During my work experience placement at Snell Advanced Media I focused on the way in which TV is distributed to the public. I learnt the infinite values speed and competition have in today’s society. I have attended several international field trips to culturally diverse destinations including Berlin and New York. I found New York was the highlight as it was an invaluable experience that showed the sheer range of diverse cultures in such a small area; a topic I believe would be an interesting area of study. Our visits included Radio City Music Hall and the World Trade Centre Memorial, both of which have such historical media connections. This first hand experience has increased my hunger to study other diverse cultures from around the world; this course enabling me to attain this. 

The course I have chosen is ideal for me to continue my study of the media and our society, and how they have such a significant affect on one another. I believe that not only the course, but also university life as a whole will develop who I am as a person, increasing my confidence through meeting new people and developing specific skills whilst taking the opportunity to learn within the industry. Although I am unsure, as yet, of which career path to take after Higher Education, I am adamant that this course will guide me to a decision.

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Cultural and Creative Industries MA

Key information.

Media, film or arts institutions; festivals, galleries and other businesses of the creative sector – this MA is for you if you want to understand how cultural and creative organisations work.

On your course, you’ll study industries, texts, identities and practices from a critical perspective. You’ll explore the meaning of culture and creativity, and also:

• explore cultural innovation, promotion and value in a fast-changing digital world
• understand how business, technology and policy are redefining cultural and creative practices today
• gain professional skills needed by cultural and creative organisations in the private and public sectors.

You will also be supported by our careers team with your application for placements. The vibrant city of Brighton & Hove is a hub for cultural, creative and activist enterprise.

We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.

Sussex gave me the freedom to experience creative learning. Faculty expertise, skills training, careers advice and wellbeing support have helped me experience my very own Eureka moments! ” Cecilia Nhan Dinh Cultural and Creative Industries MA

Masters Week

Join us online to find out about Masters study, 10–14 June 2024

Book your place

Entry requirements

• UK requirements
• International requirements

Please select your country from the list.

Philippines

Saudi arabia, south africa, south korea, switzerland, united arab emirates, my country is not listed.

If your country is not listed, you need to contact us and find out the qualification level you should have for this course. Contact us

English language requirements

Ielts (academic).

Standard level (6.0 overall, including at least 5.5 in each component).

IELTS scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course.  Find out more about IELTS

We accept IELTS One Skills Retake.

We do not accept IELTS Online.

Check full details of our English Language requirements and find out more about some of the alternative English language qualifications listed below

Alternative English language qualifications

Proficiency tests, cambridge advanced certificate in english (cae).

169 overall, including at least 162 in each skill.

We would normally expect the CAE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Advanced

Cambridge Certificate of Proficiency in English (CPE)

We would normally expect the CPE test to have been taken within two years before the start of your course.

You cannot combine scores from more than one sitting of the test. Find out more about Cambridge English: Proficiency

LanguageCert International ESOL SELT

International ESOL SELT B2 with a minimum of 36 in each component.

LanguageCert International ESOL scores are valid for two years from the test date. Your score must be valid when you begin your Sussex course. Find out more about LanguageCert SELT

We only accept LanguageCert when taken at SELT Test Centres. We do not accept the online version.

Pearson (PTE Academic)

59 overall, including at least 59 in all four skills.

PTE (Academic) scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about Pearson (PTE Academic)

We do not accept the PTE Academic Online test.

TOEFL (iBT)

80 overall, including at least 17 in Listening, 18 in Reading, 20 in Speaking, 17 in Writing. 

TOEFL (iBT) scores are valid for two years from the test date. You cannot combine scores from more than one sitting of the test. Your score must be valid when you begin your Sussex course. Find out more about TOEFL (iBT)

We do not accept TOEFL (iBT) Home Edition.

The TOEFL Institution Code for the University of Sussex is 9166.

English language qualifications

As/a-level (gce).

Grade C or above in English Language.

Hong Kong Advanced Level Examination (HKALE)/ AS or A Level: grade C or above in Use of English.

GCE O-level

Grade C or above in English.

Brunei/Cambridge GCE O-level in English: grades 1-6.

Singapore/Cambridge GCE O-level in English: grades 1-6.

GCSE or IGCSE

Grade C or above in English as a First Language (Grade 4 or above in GCSE from 2017).

Grade B or above in English as a Second Language.

Ghana Senior Secondary School Certificate

If awarded before 1993: grades 1-6 in English language.

If awarded between 1993 and 2005: grades A-D in English language.

Hong Kong Diploma of Secondary Education (HKDSE)

 Level 4, including at least 3 in each component in English Language.

Indian School Certificate (Standard XII)

The Indian School Certificate is accepted at the grades below when awarded by the following examination boards:

Central Board of Secondary Education (CBSE) – English Core only: 70%

Council for Indian School Certificate Examinations (CISCE) - English: 70% 

International Baccalaureate Diploma (IB)

English A or English B at grade 5 or above.

Kenya Certificate of Secondary Education

Grades A - C in English language

Malaysian Certificate of Education (SPM) 1119/GCE O-level

If taken before the end of 2008: grades 1-6 in English Language.

If taken from 2009 onwards: grade C or above in English Language.

The qualification must be jointly awarded by the University of Cambridge Local Examinations Syndicate (UCLES).

West African Senior School Certificate

Grades A1-C6 (1-6) in English language when awarded by the West African Examinations Council (WAEC) or the National Examinations Council (NECO).

Country exceptions

Select to see the list of exempt english-speaking countries.

If you are a national of one of the countries below, or if you have recently completed a qualification equivalent to a UK Bachelors degree or higher in one of these countries, you will normally meet our English requirement. Note that qualifications obtained by distance learning or awarded by studying outside these countries cannot be accepted for English language purposes.

You will normally be expected to have completed the qualification within two years before starting your course at Sussex. If the qualification was obtained earlier than this, we would expect you to be able to demonstrate that you have maintained a good level of English, for example by living in an English-speaking country or working in an occupation that required you to use English regularly and to a high level.

Please note that this list is determined by the UK’s Home Office, not by the University of Sussex.

List of exempt countries: 

• Antigua and Barbuda
• New Zealand
• St Kitts and Nevis
• St Vincent and the Grenadines
• The British Overseas Territories
• Trinidad and Tobago
• United Kingdom

** Canada: you must be a national of Canada; other nationals not on this list who have a degree from a Canadian institution will not normally be exempt from needing to provide evidence of English.

English language support

If you don’t meet the English language requirements for your degree, you may be able to take a pre-sessional course

• Visas and immigration

Admissions information for applicants

If your qualifications aren’t listed or you have a question about entry requirements, contact us

For details on any additional costs, check out the Fees and scholarships section.

Pre-Masters

Need to boost your academic skills for your taught course? Find out about Pre-Masters routes

Application deadlines

1 August 2024 (international), 1 September 2024 (UK)

We strongly recommend an earlier application where possible, as some courses are in high demand and may close before the above dates. Find out more at How to apply for a Masters course

Full-time and part-time study

Choose to study this course full time or part time, to fit around your work and personal life. Modules for the full-time course are listed below.  For details about the part-time course,  contact us .

Core modules

Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most.

Autumn teaching

• Researching Cultural and Creative Industries

Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. This list gives you a flavour of our options, which are kept under review and may change, for example in response to student feedback or the latest research.

While it’s our aim for students to take their preferred combinations of options, this can’t be guaranteed and will be subject to timetabling. Options may be grouped and if so, students will be able to choose a set number of options from the selection available in any particular group.

• Cultural and Creative Industries Dissertation
• Cultural and Creative Industries: Industry Experience
• Film Festival Studies
• Gender, Sexuality and Digital Culture
• Media Theory and Research

Spring teaching

• Body and Society: Representing Women
• Digital Marketing
• Global News Industries A
• Innovation in the Creative Economy
• Promotional Culture

Industry experience

An optional industry experience may be arranged with local employers (subject to convener agreement). 

Speak to the course convener as early as possible if you’re considering the industry experience  because preparation and/or previous experience may be needed. It’s your responsibility to find and secure the industry experience, and our Careers team is on hand to provide support and guidance.

We regularly review our modules to incorporate student feedback, staff expertise, as well as the latest research and teaching methodology. We’re planning to run these modules in the academic year 2024/25. However, there may be changes to these modules in response to feedback, staff availability, student demand or updates to our curriculum. We’ll make sure to let you know of any material changes to modules at the earliest opportunity.

We’ll do our best to provide as much optional choice as we can, but timetabling constraints mean it may not be possible to take some module combinations. The structure of a small number of courses means that the order of modules or the streams you choose may determine whether modules are core or optional. This means that your core modules or options may differ from what’s shown here.

American Student Loans and Federal Student Aid

If you’re receiving – or applying for – USA federal Direct Loan funds, you can’t undertake your placement/internship in the USA if the number of credits for the placement/internship exceeds 25% of the total credits for your course. Find out more about American Student Loans and Federal Student Aid  

Our experts

The mesh and clash of culture and industry is thrilling and vital – at Sussex, you can explore this important area of study in contemporary global society.” Margaretta Jolly Professor of Cultural Studies

Prof David Berry

Professor of Digital Humanities

View profile of David Berry

Prof Benedict Burbridge

Professor of Visual Culture

View profile of Benedict Burbridge

Dr Roberto Camerani

Senior Lecturer in Economics of Innovation

View profile of Roberto Camerani

Dr Sally Xiaojin Chen

Senior Lecturer

View profile of Sally Xiaojin Chen

Prof Meaghan Clarke

Professor in Art History

View profile of Meaghan Clarke

Dr Gemma Cobb

Lecturer in Digital Culture

View profile of Gemma Cobb

Dr Marina Dekavalla

Senior Lecturer in Media and Communication

View profile of Marina Dekavalla

Prof Ivor Gaber

Professor of Political Journalism

View profile of Ivor Gaber

Prof Margaretta Jolly

Professor of Cultural Studies

View profile of Margaretta Jolly

Prof Kate Lacey

Professor of Media History & Theory

View profile of Kate Lacey

Dr Eleftheria Lekakis

Senior Lecturer In Media & Communication

View profile of Eleftheria Lekakis

Dr Monika Metykova

Senior Lecturer in Media Communications/Journalism Studies

View profile of Monika Metykova

Dr Ben Roberts

Senior Lecturer In Digital Humanities

View profile of Ben Roberts

Fees and scholarships

How much does it cost.

If you study part time over two years, you’ll be charged 50% of the equivalent full-time fee in each year of study. Your second-year fee – if you continue your studies without a break – will be subject to a 3% increase (subject to rounding).

If you’re a self-funded international student, you’re required to pay a tuition fee deposit. Find out more about Masters tuition fee deposits

• Living costs

Find out typical living costs for studying at Sussex

Find out about our terms and conditions

How can I fund my course?

Scholarships.

Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people.

A full fee waiver for British Muslim Masters applicants

Find out more

One £3,000 scholarship for Media, starting in September 2024

Scholarships worth £5,000 available to international applicants

100 scholarships worth up to £5,000 are available for First Class graduates from UK or Irish universities

£3,000 scholarships available to environmental influencers bringing about real-world behaviour change

£800 scholarship available to reward talented organ player studying on any course at Sussex.

Scholarships of £800 are available to reward talented musicians studying on any course at Sussex

$10,000 USD scholarship for a national or citizen of the USA

One full tuition fee waiver in conjunction with maintenance support from the British Council are available to a resident of Palestinian Territories

Full fee waiver and maintenance award for an applicant from South Africa

5 full scholarships available for Masters students from Jordan, Lebanon, Palestine and Syria

Fully funded scholarships available to support a forced migrant seeking to study a Masters at Sussex

£5,000 scholarship for an international applicant to a Media masters

Cash scholarships available for students who have demonstrated sporting excellence

£5,000 scholarship for a student applying to study a full-time Masters in the School of Media, Arts and Humanities

£2,000 award for previous Sussex graduates returning to study a Masters degree

Unlimited £4,000 scholarships for applicants who are nationals of Bangladesh

Unlimited £4,000 scholarships for applicants who are nationals of Egypt

Scholarships up to £4,000 for 2024 Sussex graduates progressing directly to a Masters at Sussex

£10,000 scholarship for an applicant from China

£10,000 scholarship for an applicant from Indonesia

£10,000 scholarship for an applicant from Mexico

Unlimited £4,000 scholarships for applicants who are nationals of India

Unlimited £4,000 scholarships for applicants who are nationals of Nigeria

Unlimited £4,000 scholarships for applicants who are nationals of Pakistan

Unlimited £4,000 scholarships for applicants who are nationals of Turkey

Unlimited £4,000 scholarships for applicants who are nationals of Vietnam

Working while you study

Our Careers and Employability Centre can help you find part-time work while you study. Find out more about career development and part-time work

Our graduates are well prepared for careers in:

• media, digital, creative and cultural industries
• public relations
• development work

Some of our graduates also go on to further study.

Graduate destinations

Recent Cultural and Creative Industries MA graduates have gone on to jobs including:

• junior project manager, TGI Group
• environmental assistant, Flugger AS
• campaign planner, Haymarket.

(School of Media, Arts and Humanities careers database)

Explore our campus

Experience Sussex life in our virtual tour.

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Saturday 9 March 2019 Book your place

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Culture, Creativity and Entrepreneurship MA

Year of entry 2024, masters study and funding online event.

Watch on demand to receive expert advice on how to fund your Masters and invest in your future. Book your place

Course overview

Culture and creativity play a fundamental role in the development of individuals, societies, and economies worldwide. On this course you will examine the contested concepts of culture and creativity, and how policy makers, cultural organisations, and creative entrepreneurs are operating in contemporary cultures and economies on a global scale.

You will explore how organisations across the arts, cultural and creative sectors work in theory and practice, as well as the impact they can have on individuals and communities. You will have the opportunity to examine the relationship between the cultural and creative industries and the arts, and explore how the cultural sector is managed by policy makers, cultural organisations, and creative entrepreneurs.

You will work collaboratively on an entrepreneurial project, and have the opportunity to gain insight into the business model of local creative and cultural organisations.

You will also devise and carry out an independent research project into an aspect of culture, creativity and/or entrepreneurship, investigating a topic of interest to you.

Throughout, you will learn from researchers with extensive industry experience and have the freedom to investigate areas of personal and professional interest.

Rooted in cultural theory and analysis of the contemporary cultural and creative industries, the MA Culture, Creativity and Entrepreneurship is designed for those who have previously studied courses related to cultural studies, social sciences, arts management or creative industries.

Additional highlights

Leeds has a thriving cultural scene and is home to large-scale events like Leeds International Film Festival, Light Night, and Transform Festival. Alongside this is a range of small scale arts and cultural activity to explore. This provides an exciting environment in which to think about and engage with culture and creativity, and provides opportunities to put ideas into practice.

You will have access to staff who are at the forefront of the study of the cultural and creative industries and have extensive experience working in the creative, cultural and policy making sector in the UK.

The School has close links with the Centre for Cultural Value, a national research centre based in the University of Leeds that provides many opportunities for students to become involved in its activities as volunteers.

Specialist facilities

Our School is based in stage@leeds , a purpose-built landmark building that sits at the heart of campus. As our student, you’ll have access to its two professional standard, publicly licensed theatres: the main space seats 180 and is equipped with the latest technologies, and the theatre studio provides a technically advanced performance research facility. stage@leeds hosts a range of work by students and visiting theatre companies all year round. Within the building you’ll also find rehearsal rooms, two black-box studios, costume construction and wardrobe stores, a design studio, a scenic workshop, computer aided design facilities and video-editing and sound recording.

Take a tour of our School

Join current student, Eva, on a tour of our building and its specialist facilities to get a feel for life as a student in the School

In addition to stage@Leeds, Leeds University Library is one of the UK’s major academic research libraries, and has extensive holdings to support your studies including Special Collections offering a huge range of rare books, manuscripts and art. You’ll have access to materials relating to Red Ladder, Leeds Playhouse, Phoenix Dance Theatre, and more.

Course details

You will study compulsory modules designed to lay the theoretical foundations of the programme. You will explore a range of critical approaches designed to help you understand the relationships between culture, creativity, and entrepreneurship. You will learn about the cultural industries and how public policy impacts on cultural development. You will learn about enterprise and entrepreneurship and acquire the skills needed to develop a feasibility study for an existing or new creative venture or respond to an opportunity presented by a cultural organisation. To help you focus your studies in the areas that suit your interests and career plans, you will also choose optional modules which allow you to specialise in areas such as cultural policy, the relationship between culture and place, management and entrepreneurship in the arts and cultural industries. Another compulsory module that runs throughout the year will develop your understanding of research methods in the arts and cultural industries. By the end of the course, you will demonstrate your skills and knowledge by completing an independent research project on a topic of your choice. If you choose to study part-time, you will study over a two-year period and take fewer modules in each year.

Course structure

The list shown below represents typical modules/components studied and may change from time to time. Read more in our terms and conditions.

For more information and a full list of typical modules available on this course, please read Culture, Creativity and Entrepreneurship MA Full Time in the course catalogue

For more information and a full list of typical modules available on this course, please read Culture, Creativity and Entrepreneurship MA Part Time in the course catalogue

Compulsory modules

Independent Research Project (MA) 60 credits

On this module you will gain the theoretical and methodological knowledge that will enable you to carry out an independent piece of research in the field of Performance and Cultural Industries.

Theoretical Perspectives: Culture, Creativity and Entrepreneurship 30 credits

This module provides you with the theoretical undertanding that underpins the course. You will evaluate and analyse in depth different theoretical perspectives on a range of areas within the cultural industries.

Entrepreneurship and Cultural Industries 30 credits

The module combines theoretical approaches to enterprise and entrepreneurship with application to a specific situation in which you will choose one of two options: (a) to develop a feasibility study for an existing or new creative venture or (b) to work in a small team to solve a strategic organisational or management problem or respond to an opportunity presented by a cultural organisation.

Optional modules (selection of typical options shown below)

Engaging the Modern City: The Civic Researcher 30 credits

Working in interdisciplinary research groups on project themes set by regional organisations, you will draw on current debates, controversies and needs. Liaising with the external organisations throughout the year, you will produce external-facing and research-led outputs that will benefit the partner organisation and the wider city of Leeds.

New Venture Creation 15 credits

This module will support you in developing a new venture as a live case study, giving you the chance to explore the potential of your ideas by working with tutors, entrepreneurs/practitioners, and your peers to develop and evaluate a new venture idea.

Learning and teaching

MA Culture, Creativity and Entrepreneurship is informed by sector-leading approaches to teaching that help you to develop your critical thinking and analytical skills.

The course is delivered through a range of face-to-face methods including lectures, seminars, tutorials, group learning and workshops. We also use innovative digital technologies to offer additional learning support. Independent study is also vital as a chance for you to develop a range of skills.

You will participate in knowledge-exchange through small-group discussions in seminars and workshops. You will receive one-to-one support from expert academics in the related fields of culture, creativity and entrepreneurship.

On this course you’ll be taught by our expert academics, from lecturers through to professors. You may also be taught by industry professionals with years of experience, as well as trained postgraduate researchers, connecting you to some of the brightest minds on campus.

This course uses a range of authentic assessment methods to help you develop a diverse set of skills. Depending on the modules you choose, you may be assessed by essays, oral presentations, poster presentations, project reports, critical evaluations, and reflective essays.

The variety of assessment approaches used provides opportunities for students to work on topics of interest to them; compulsory module Entrepreneurship and the Cultural Industries provides students with the opportunity to build a portfolio of work that speaks to future career interests.

The assessments on this course are designed to develop your critical thinking and analytical skills as well as developing key transferrable skills relevant to your future lives and careers.

Entry requirements

A bachelor degree with a 2:1 (hons). Applications from a wide range of subject areas are considered, including:

Heritage studies

Any social sciences or humanities degree subject is suitable for entry providing there is evidence of a passion for, and commitment to the course.

Relevant work experience might include: advertising, marketing, architecture, crafts, design (product, graphic, fashion), film, TV, radio, photography, IT - software, computer services, publishing, museums, galleries, libraries, music, performing and visual arts.

International

Our admissions team are experienced in considering a wide range of international qualifications. If you wish to discuss whether your qualifications will meet the necessary entry criteria, contact the School’s admissions team.

You can also check the accepted qualifications for your country or region .

English language requirements

IELTS 6.5 overall, with no less than 6.0 in any component. For other English qualifications, read English language equivalent qualifications .

Improve your English

International students who do not meet the English language requirements for this programme may be able to study our postgraduate pre-sessional English course, to help improve your English language level.

This pre-sessional course is designed with a progression route to your degree programme and you’ll learn academic English in the context of your subject area. To find out more, read Language for Arts and Humanities (6 weeks) and Language for Social Science and Arts: Arts and Humanities (10 weeks) .

We also offer online pre-sessionals alongside our on-campus pre-sessionals.  Find out more about our six week online pre-sessional .

You can also study pre-sessionals for longer periods – read about our postgraduate pre-sessional English courses .

How to apply

Application deadline:

We operate a staged admissions process for some of our courses, with selection deadlines throughout the year.

If you do not receive an offer, or a notification that your application has been unsuccessful at a particular stage in the process, your application will be carried forward to be considered at the next stage.

Please see our How to Apply page for full details and the application timeline for the staged admissions process.

Applying from China Due to the large numbers of applications we receive, we’re only able to offer places to applicants who have attended selected Chinese institutions . With regret, any applications we receive from applicants awarded a qualification in China from an institution that isn’t on this list will be rejected.

The ‘Apply’ link at the top of this page takes you to information on applying for taught programmes and to the University's online application system.

If you're unsure about the application process, contact the admissions team for help.

Documents and information you’ll need

A copy of your degree certificate and transcripts, or partial transcripts if you're still studying (please submit an official English translation if necessary)

Evidence of your English language qualifications, if English is not your first language

A personal statement in response to the questions asked in the supporting statement section of the application form. Please respond to the questions in the application form.

A full up-to-date CV.

The Faculty of Arts, Humanities and Cultures receives very large numbers of high-quality applications and regrets that it cannot make offers to all of its applicants. Some particularly popular schools may have to reject many that hold the necessary academic qualifications.

Read about visas, immigration and other information in International students . We recommend that international students apply as early as possible to ensure that they have time to apply for their visa.

Admissions policy

University of Leeds Taught Admissions Policy 2024

This course is taught by

School of Performance and Cultural Industries

Postgraduate Admissions

Email: [email protected] Telephone:

UK: £11,500 (Total)

International: £26,750 (Total)

For fees information for international taught postgraduate students, read Masters fees .

Read more about paying fees and charges .

Part-time fees Fees for part-time courses are normally calculated based on the number of credits you study in a year compared to the equivalent full-time course. For example, if you study half the course credits in a year, you will pay half the full-time course fees for that year.

Additional cost information

There may be additional costs related to your course or programme of study, or related to being a student at the University of Leeds. Read more on our living costs and budgeting page .

Scholarships and financial support

If you have the talent and drive, we want you to be able to study with us, whatever your financial circumstances. There may be help for students in the form of loans and non-repayable grants from the University and from the government.  Find out more at Masters funding overview .

You may also be eligible to apply for a scholarship to help support your studies.

Career opportunities

You’ll gain a variety of in-depth subject knowledge from this course, as well as valuable transferable skills such as cultural and social awareness, research, analysis and communication.

Our graduates have pursued a range of careers that reflect this diversity. They’ve joined international consultancy firms and social enterprises as research associates, become project managers in arts and cultural organisations or worked as policy managers and advisers within cultural policy bodies.

Others have gone on to work in public policy, urban regeneration, community development, teaching and more – and some have also set up their own businesses, either during or soon after the course.

Many other graduates have continued with their research and progressed to PhD study. There is a wide variety of careers and employability support available across the University to help you with your career.

On this course, you will have opportunities to network and establish connections with experts working in the Cultural and Creative Industries through our Critical Insights programme.

Many other graduates have continued with their research and progressed to PhD study . There is a wide variety of careers and employability support available across the University to help you with your career .

Reach your potential

Hear more about the School and Faculty support you can access from our employability lead, Professor Karen Burland.

Careers support

The School of Performance and Cultural Industries has a strong commitment to enhancing student employability. We established an Industry Advisory Board for PCI in 2022. The board features 12 members from a range of cultural organisations which will contribute to the ongoing development of our School employability activities. We regularly hold employability skills workshops, talks and presentations from representatives of cultural organisations in Leeds, with practical advice to support you.

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more about Careers support .

Related courses

Applied theatre and intervention ma, audiences, engagement, participation ma, communication and media ma, global performance and cultural industries ma, writing for performance and digital media ma, performance design ma, student profile: clare danek.

Completing a Masters has given me a huge confidence boost, and given me insight that I can apply in my arts freelance work. I’m also currently investigating the possibility of completing a PhD. Clare Danek , MA Culture, Creativity and Entrepreneurship

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In This Article Expand or collapse the "in this article" section Cultural and Creative Industries

Introduction, general overviews.

• Cultural Industries
• Creative Industries
• Creative Economy
• Clusters and Creative Cities
• Creative Labor
• Cultural and Creative Industries in Asia
• Study Methods

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• Audience Studies
• Critical and Cultural Studies
• Cultural Mapping
• Diffusion of Innovations
• Documentary and Communication
• Global Media Organizations
• Hermeneutic Communication Studies
• Media Ecology
• Political Economy
• Theories of Media Economics

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Cultural and Creative Industries by Terry Flew LAST REVIEWED: 27 September 2017 LAST MODIFIED: 27 September 2017 DOI: 10.1093/obo/9780199756841-0188

The cultural and creative industries refer to those parts of the modern economy where culture is produced and distributed through industrial means, applying the creativity of individuals and groups to the generation of original cultural product, which may have commercial value either through direct sale to consumers or as intellectual property. The cultural and creative industries typically bring together the arts, media, and design sectors, with a focus upon convergent digital technologies and the challenges and opportunities of globalization. While discussion of the cultural and creative industries can be traced back to the 1940s, it was in the 1990s and 2000s that they came to prominence as both an academic and a policy issue. Policy strategies to develop the cultural and creative industries are typically associated with expanding markets for cultural goods and services. They seek to develop these industries by promoting innovation and creativity, leading to the development of original forms of intellectual property and supporting industries based around culture and entertainment. In some instances, such as culture-led urban regeneration strategies, cultural and creative industries are positioned as an alternative to traditional manufacturing industries. As an academic field, interest in the cultural and creative industries has ranged across communication, media and cultural studies, economic and cultural geography, the creative and performing arts, and applied cultural economics. Some authors have seen critical analysis of these industries as an important way of bringing academic work together with cultural producers, particularly in new industries in the digital economy. Others have been concerned about the negative consequences of these industries, including the commodification of culture and the growing precarity of creative labor.

As a relatively new academic field, there are not a lot of core texts. Hesmondhalgh 2013 has gone through three editions since 2002 and provides a starting point for a critical perspective on the cultural industries, informed both by political economy and by cultural studies. Hartley 2005 was the first anthology to be developed about the creative industries, which sought both to define a new concept for an academic audience and to draw out its key dimensions. Flew 2012 and Flew 2013 provide a synthesis of creative industries, with a policy focus and a global perspective, respectively. Caves 2002 applies the framework of new institutional economics to the creative industries, while Howkins 2002 aligns the creative economy to questions around copyright and intellectual property. Davies and Sigthorsson 2013 considers the implications of the creative industries concept for working in its requisite industries, such as music, fashion, and design.

Caves, R. E. 2002. Creative industries: Contracts between art and commerce . Cambridge, MA: Harvard Univ. Press.

Economic overview that introduced several concepts that would become highly influential, including “A-list”/“B-list,” the firm as a nexus of contracts, endemic uncertainty about consumer demand in the creative industries, infinite variety of creative products, and the concept of “rents” that accrue over time from successful creative products.

Davies, R., and G. Sigthorsson. 2013. Introducing the creative industries: From theory to practice . London: SAGE.

Designed for a student readership, this book provides a straightforward overview of concepts such as creative businesses, portfolio careers, and types of creative goods and services. Has very useful case studies and biographical accounts of London-based creative workers.

Flew, T. 2012. The creative industries: Culture and policy . London: SAGE.

This book situates creative industries as both a policy concept and as the subject of debate from cultural studies. It considers how different creative industries policies have developed internationally and questions the claim that the rise of creative industries policies can be seen as simply an effect of neoliberal political ideologies.

Flew, T. 2013. Global creative industries . Cambridge, UK: Polity.

Relates the processes of production and consumption in the creative industries to wider global circuits of culture, as well as digital technologies. Has an extended discussion of the relationship of cultural policies applied at the level of cities and nations, and how they relate to a global creative economy.

Hartley, J., ed. 2005. Creative industries . Malden, MA: Blackwell.

This anthology sought to organize the emergent field around the themes of creative cities, creative economy, creative practice, creative enterprises, and a creative world.

Hesmondhalgh, D. 2013. The cultural industries . 3d ed. London: SAGE.

Hesmondhalgh’s book has become a textbook standard over three editions. Its focus is primarily upon the media industries rather than the arts, and the author expresses a strong preference for the term cultural industries. It explores the contradictions between individual creativity and corporate business practices at some length.

Howkins, J. 2002. The creative economy: How people make money from ideas . London: Penguin.

Howkins’s book was one of the first to popularize the concept of a creative economy and the wider economic significance of creative work. It identified a strong connection between copyright and the creative economy and questioned the tendency to associate the concept with the arts and not with the sciences, which he also saw as being creative.

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Communications, media and culture personal statement example.

I am hoping to read for a communications, media and culture degree. I find it remarkable, inspiring and a little bit frightening how the media exercise control over our lives, whilst offering rich cultural rewards. I am fascinated by the action and effects of human communications of all kinds and am keen to extend the insight I have gained so far. My interest in the subject began through my GCSE Media Studies and my knowledge of the subject area has expanded at A-level where I am acquiring analytical skills, helping me unpack and contextualise a wider variety of media forms. My other A-levels are English Language, Sociology, Critical Thinking and Philosophy &Ethics, and these are giving me a broad overview of life and human communications and culture. An example of how these subjects support each other would be studying the marxist concept of hegemony and applying it to religion, media ownership, the high culture/low culture debate in sociology and even the bourgeois emphasis on Standard English. I've slowly been gaining practical experience alongside my academic learning. Two years ago, I was lucky enough to get work experience with a television crew on location as a runner. I learnt the value of working as a member of the team in a stressful environment and I gained an understanding of the processes of TV production. I have also been involved in several other media projects, some as coursework and others undertaken independently. Coursework projects have included a magazine for young male teenagers; designing a product and advertising campaign; and producing, directing and presenting a documentary for sixth formers and their parents on the EMA system. As extra-curricular activities, I designed a poster and Internet campaign for one of the school plays and in the absence of any existing school publication, I launched a bimonthly newsletter, aimed at Angley's students. These projects have provided great learning experiences, enabling me to develop print software skills in a creative way. Other school activities have included, the lead male role in 'South Pacific' and significant roles in 'Oliver' and 'West Side Story' as well as assisting the Performing Arts A-level group perform their comedy show. By playing roles on stage, my confidence has increased and I have learnt to appreciate and learn from the talents of others. I am also a school prefect, which I find satisfying and a great privilege. In my leisure time I enjoy making films - mostly parodies of various genres. I then edit the films using a programme called Magix Movie Edit Pro. I have also edited on Final Cut Express, which has made an interesting comparison. My next project is to learn Final Cut Pro, and to develop a more effects-driven style. I also like to read, for example, I was inspired by Naomi Klein's book No Logo on the effects of globalization, the commoditisation of our culture and public spaces and how powerful brands have become. I am currently reading Graeme Burton's Media & Society to gain some additional perspective on my A2 media and to prepare myself for my degree. So far I have enjoyed myself in my studies and hopefully have developed some of the skills and qualities for success in degree-level communications, media and culture studies.

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This personal statement was written by Superboy for application in 2008.

Superboy's Comments

It's okay i guess, it pretty much describes me not trying to sound big headed, i tried to show what i wanted to gain from going to university and what skills i have and how they can become much better by going to the right university. The key was 'Show don't tell'.

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