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Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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8 tips to make the best powerpoint presentations.

Want to make your PowerPoint presentations really shine? Here's how to impress and engage your audience.

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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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Top 12 PowerPoint Tips and Hacks for Flawless Presentations

Saikat Basu

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We’ve all seen our fair share of bad PowerPoint presentations . We can all agree that for a PowerPoint presentation to impress, it needs time and attention to detail.

So how can you ramp up your PowerPoint productivity in the shortest time possible?

That’s where we come in. For starters, follow our proven PowerPoint tips and tricks for business presentations , which are sure to make an impact.

Step up your PowerPoint game

Download our print-ready shortcut cheatsheet for PowerPoint.

1. Keep it simple

Keep your slides simple. It’s the visual backdrop to what you are going to say.

The most recommended PowerPoint tip for your productivity is called simplicity . You may be tempted by the graphical razzmatazz of beautiful images, background, and charts. At the end of the day, PowerPoint is a background visual aid for your talk. It is not the talk.

PowerPoint has lots of bells and whistles. But you don’t have to use them all. For instance, your content may not need the much-maligned bullet points - you can just use one key point per slide instead.

That’s why…

2. Reduce the text

Less is more when it is about the text on your slides.

The average reading speed on a screen is around 100 - 150 words per minute. Too much information on the slide is a distraction and an inattentive audience will lose the message you are trying to convey.

Don’t give them too much to read. Use high-quality pictures and eye-catching graphics instead.

To make information digestible, expert slide designers recommend you write one key idea per slide that is summarized by a clear headline.

Tip: Exploit white space. Create more space between your text, paragraphs, and graphics on your slide.

3. Plan your content first

Think about the message you want to convey and use it to write an outline.

As PowerPoint is such a visual medium, it is easy to get sidetracked with the visuals. So it’s important to chalk out what you want to say and in what order even before you open PowerPoint.

Your slides will come together quickly with the help of PowerPoint design options and you can even choose the right templates if you know your stuff inside out. 

Tip: Use brainstorming tools like mind maps, flowcharts, and even storyboards to sketch your content flow.

4. Use PowerPoint Designer for ideas

PowerPoint makes an intelligent guess by looking at the words on your slide and suggests high-quality artwork to complement it. You can pick one of the creative layouts or go back to your own design.

Tip: PowerPoint Designer can also turn lists, processes, or timelines into beautiful graphics too.

5. Use PowerPoint templates

Start with a template to break through any creative blocks.

PowerPoint templates are meant to be the starter plugs when inspiration deserts you or you are design-challenged. PowerPoint ships with a set of readymade templates and there are more available online. Pick one to begin.

Tip: Manpreet Kaur, the head of Corporate Communications at Mercer also suggests you use templates for mining ideas for your own presentation.

Whenever you receive any PowerPoint presentation from any of your clients, business partners, or sellers, make it a point to add them to any folder as a stock for templates for future reference. You can leverage these templates to find inspiration for any icon idea, layout, idea presentation, and number representation on the slides.

6. Edit the Slide Master

To open the Slide Master view, go to the View tab on the Ribbon and select Slide Master .

The first slide on the top is the Slide Master. Any changes to the Slide Master will be applied to all the slides in the presentation.

The Slide Master view also shows all the slide layouts used in PowerPoint. You can also use these Layout Master slides to control the appearance of any group of slides that share a common layout.

Tip: Make changes to the Slide Master before you start filling a presentation with the content.

7. Use PowerPoint Shapes for visuals

PowerPoint Shapes is the most powerful graphical tool in your control.

The multifaceted Shapes feature on the Ribbon gives you infinite ways to use PowerPoint like an illustration program. Look beyond the commonplace rectangle, oval, and rounded rectangle patterns.

Every shape is editable. You can customize any PowerPoint shape and create your own custom designs. They can be formatted with colors, 3-D effects and shadows too.

Tip: Most default shapes are overused. So, you can use your own custom shapes to add interest to a key point or a slide. For instance, you can turn a chevron into a more interesting arrow to illustrate the flow of a process.

8. Choose the right fonts

Choose the right fonts that are modern and pleasing.

It’s well established that fonts have a cognitive impact on how your audience will take in the information.

Sans-serif fonts are preferred for their smooth typefaces. But your typography choices will be influenced by the theme of the content. An artsy presentation can be more liberal with fonts that are decorative.

Also, to create contrast, you can use a technique called font-pairing where two complementary fonts are combined. For instance, use a serif font for titles and pair it with a sans-serif font in the body.

Tip: Want a free font library? Head over to Google Fonts and the collection of 916 free licensed fonts.

9. Use visual metaphors for your data

Visuals help everyone get the context behind data at a faster rate.

Business executives are used to spreadsheets . But that doesn’t mean they will like it in a presentation. Arresting illustrations are far better than bullet points and shoddy SmartArt.

We have talked about shapes and using high-quality photos before. But what if you have to analyze dry data?

Use visual metaphors or analogies to bring out the scale and relationships in the data. Executives can look up numbers, but the right use of an analogy can bring out the context behind it.

For instance, the evolution of man can be used to show the growth of a startup over time.

Tip: When stuck for ideas take inspiration from the best infographics on Slideshare and Pinterest. Infographics are designed to pack a lot of information in a small space.

10. Customize your slides for different audiences

Save yourself a lot of time by reusing your slides for different audiences.

This somewhat lesser-known PowerPoint tip uses a feature called Custom Slideshow to filter what you want your audience to see. Maybe, you want to hide some sensitive information for a lower level of executives while revealing it to those higher up. You do not have to create different slideshows for these two groups.

Create a custom show in five steps.

• On the Ribbon, go to Slide Show > Custom Slide Show , and then select Custom Shows .
• Click the New button in the Custom Shows dialog box. 
• In the Define Custom Show box , choose the slides that you want to include in the custom show, and then hit Add .
• You can change the order of the slides with the arrow keys.
• Type a name in the slideshow name box, and then click OK .

  Tip: You can also create hyperlinked custom shows that you can jump to from your primary PowerPoint show.

11. Rehearse Your Presentation

Prepare your presentation according to the time allotted.

No PowerPoint tip is useful if you cannot fit the number of slides and the time you take to present them in the schedule. PowerPoint helps you rehearse your presentation before you do it. With the Rehearse Timing feature, you can tweak your delivery according to the time on hand.

A helpful Microsoft Support video walks you through the process.

Tip: Use the timer to check if you're spending too much or too little time on one particular slide. Maybe, explaining the data in a better way can shorten the time.

12. Make your PowerPoint presentations accessible

Go to File > Info > Check for Issues > Check Accessibility

Sharon Rosenblatt, Director of Communications at Accessibility Partners stresses the importance of making presentations more inclusive.

Always use the accessibility checker, and not just if your slideshow is being shared with someone you know has a disability, but you never know where files get sent to.

PowerPoint is all about visuals so it’s more important to finetune the little things that can help make the message easily understood by people who have accessibility challenges.

Tip: Microsoft details the best practices for making all PowerPoint presentations accessible .

The bottom line: Get to the point fast

When you are presenting to busy people, you have to cut the clutter but not lose the message. A successful presentation is about brevity and speed.

A business presentation is also a decision-making tool. So make sure you are presenting the information your audience wants to know. And nothing more.

Yes, they do take some work. But with the help of these PowerPoint tips and tricks, you can start and finish any presentation without losing your sleep.

Want more PowerPoint tips? Then check out these other PowerPoint features that will level up your presentations. Or try taking GoSkills top-rated PowerPoint certification course .

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Saikat is a writer who hunts for the latest tricks in Microsoft Office and web apps. He doesn't want to get off the learning curve, so a camera and a harmonica claim an equal share of his free time.

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Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

The beauty of data visualization

TED's secret to great public speaking

How to speak so that people want to listen

How great leaders inspire action

• PRESENTATION SKILLS

Top Tips for Effective Presentations

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Presentation Skills:

• A - Z List of Presentation Skills
• General Presentation Skills
• What is a Presentation?
• Preparing for a Presentation
• Organising the Material
• Writing Your Presentation
• Deciding the Presentation Method
• Managing your Presentation Notes
• Working with Visual Aids
• Presenting Data
• Managing the Event
• Coping with Presentation Nerves
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• How to Build Presentations Like a Consultant
• 7 Qualities of Good Speakers That Can Help You Be More Successful
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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

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By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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12 Effective PowerPoint presentation tips

I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : December 7, 2020

Reading Time :

Introduction

PowerPoint presentations are quite popular in business, especially in corporate offices. Yet, many people don’t know how to put together an effective presentation or create good slides, as you will see later in this article. I will share some of the best PowerPoint presentation tips and 12 tips for creating better PowerPoint presentations. But first, we will look at the best way to deliver a PowerPoint presentation to an audience and get the best results.

What is the best way to give a PowerPoint presentation? 

Many people will tell you the different ways they give their presentations. Still, the following remains the main tips for a good PowerPoint presentation you should follow to give a great presentation.

1. Make use of the stage

One of the PowerPoint presentation tips and tricks you must follow is to make good use of your stage and your movement to tell your story. Instead of standing stiffly, you can walk around purposely and keep your audience’s attention on you. Walking around doesn’t mean wandering; you have to stride purposefully and confidently. This is one of the tips for a great PowerPoint presentation for keeping your audience alert.

2. Use the proper body language

Body language is very important for storytelling , and one of the important tips for a good PowerPoint presentation is to master the art of positive body language . When you know how to use body language , you can add to your speech and win your audience’s trust, as seen in my next point.

3. Be authentic and relatable

One of the top PowerPoint presentation tips experts tell new presenters is to connect with their audience and get them to relate to them. You can’t connect with an audience that finds you fake or stiff. Be yourself, and don’t try to show off a false personality

4. Maintain eye contact with the audience

Maintaining eye contact is important for any presenter because it helps build rapport with the audience. Most PowerPoint presentation tips say that the best way to do this is to pick 4-5 random audience members and maintain eye contact for some seconds. It helps you feel less nervous and helps them remain connected to you and your presentation.

5. Practice the presentation days beforehand

You have to practice at least a few days before your presentation. Consistent practice helps you master your presentation to the point that you sound like you are talking by heart. You can practice on your own or with the help of some tools . Also, try out the speech on people who can give you feedback.

6. Defer to your audience’s needs

One of the PowerPoint presentation tips and tricks is showing to your audience and giving them exactly what they need . You do this by first studying the audience and determining what makes them tick. You can even ask them leading questions to help you understand.

7. Be entertaining

No matter how good your presentation is, your delivery determines how your audience will receive it. If you’re stiff and boring, you can lose interest within minutes. Some of the PowerPoint presentation tips and tricks for entertaining your audience are to tell stories and make jokes. A good story can deliver the point of your presentation faster than you can explain it .

8. Train your voice

Y our voice is an important tool for your presentation as it can add any meaning you want to your words. Your speech won’t make an impact without the backing of a well-cultured speech . One of the PowerPoint presentation tips that many uses are to speed up or slow down their voices to incite excitement, sadness, anger, or any other emotion into their speech .

What are some tips for making a good PowerPoint presentation?

1. keep things simple (words and transitions).

This is one of the most important PowerPoint presentation tips in this article. You aim to leave your audience enlightened or inspired, as the case may be. Your best bet is to use easily understood language to ensure everyone understands you.

2. Add good-quality pictures

Every picture you put in your slides has to be of high quality, especially if used to illustrate a point. Ideally, you should have one picture per slide for detailed pictures. One of the PowerPoint presentation tips and tricks is to use two pictures max on a slide if they aren’t detailed or labeled.

3. Learn how to navigate your screens

Few things are more annoying than a presenter confused by their slides. You need to master the slides beforehand to switch them as needed. One of the PowerPoint presentation tips is to memorize the slide changes until you can change them without looking.

4. Don’t read from the slides

Reading directly of the slides is a rookie mistake that can ruin your presentation. Your slides are for the benefit of your audience and not you. Reading from them shows you are not fully versed in what you’re presenting and can cost your presentation.

5. Don’t use too many animations

Some people get carried away with PowerPoint animations, especially if the topic requires interesting animations. While it isn’t wrong to use animations, one of the PowerPoint presentation tips and tricks is to stick to one animation throughout your slide. 

6. Use large text

Using large text is one of those PowerPoint presentation tips that seem obvious. However, several people make the mistake of sizing their text without considering the people standing the farthest away. Your slides should have large enough text that every audience member can see.

Put these tips to work and practice your presentation with Orai

Why are most PowerPoint presentations terrible?

Too much packed in.

Too many people fall for the wrong idea that their slides have to show everything included in their presentation. On the contrary, one of the top PowerPoint presentation tips and tricks is to keep your slides as simple and neat as possible. That way, your audience can easily read what you have on without straining their eyes.

Extreme animations and transitions

Another misconception people tend to have with their PowerPoint slides is that they need different animations and transitions to keep them interesting. That is far from the truth and only makes the presentation look messy. One animation and transition per slideshow does the job and doesn’t distract from the topic.

Overdoing it with pictures

V isual aids are great in your PowerPoint slides, but some people take it over the top . The main PowerPoint presentation tips state that you should only use relevant visual aids per slide. Otherwise, they can crowd your slide and make it harder to understand.

Funny fonts

Fonts can be quite boring, so it makes sense for people to avoid having a plain slideshow by using interesting fonts. However, using too many fancy fonts or extremely cursive fonts that are hard to read can be detrimental to your presentation. 

Boring color schemes

As much as too colorful slides are considered bad, boring slides aren’t much better. You don’t want to disturb your audience during the presentation, so you should use more interesting colors. The main PowerPoint presentation tip and trick regarding colors is using three colors at most in your slide.

How to create a unique presentation

These are the top 12 tips for creating better PowerPoint presentations that you should follow

1. Create a color scheme

One of the top 12 tips for creating better PowerPoint presentations is to create a custom color scheme using complementary colors. It will make your work look more polished and put together.

Image source

2. Highlight large images

If you have large enough images to fit in your slide, you can highlight them instead of placing them next to some text. This creates a cleaner slide that your audience can still understand fully.

3. Match your fonts to the topic

Fonts can tell different stories. Some are more suited to formal presentations, while you can avoid using more interesting fonts in informal situations. Make sure your fonts match and keep them readable.

4. Use audio and video files

Using a video in the middle of a slideshow is one of the PowerPoint presentation tips. Instead of just text and images, you can include audio and videos explaining your slide in a captivating way.

5. Use a unique background image

Your background image should be unique and well-thought-out. You can use any picture, but ensure it is also good enough to place text without distraction.

6. Use speech bubbles

Instead of writing out thoughts or notes, one of the 12 tips for creating better PowerPoint presentations is to use speech bubbles. They add a bit of whimsy to your slides and can be a creative method if you use them correctly.

7. Try out different styles

One of the PowerPoint presentation tips and tricks is to try out different styles until you find the one that resonates with you best. When you find your style, every other thing can fall into place.

8. Don’t follow the regular PowerPoint rules

There are preset themes and defaults on PowerPoint that tend to show up in many slides. One of the tips for a good PowerPoint presentation is to avoid them and customize your slides to your tastes.

9. Get rid of bullets

Bullets are boring and can make an otherwise beautiful slide look bland. You can try using visual charts to show your points. They look much better, and you can customize them to match your theme.

10. Include interesting touches

You can create unique slides using animations that can set your slides apart. However, you have to be careful not to go overboard with them.

11. Create a timeline to illustrate your story

Adding a timeline is one of those PowerPoint presentation tips and tricks that adds a bit of uniqueness to your slides. The timeline can show your presentation’s direction, and you can signify each step with a different icon.

12. Steer clear of the traditional slides

The last 12 tips for creating better PowerPoint presentations are to dump the traditional slide transition method. Instead, you can make an infographic, scroll vertically, or use features to improve the slides’ look.

What are the rules of a good PowerPoint presentation?

In addition to the PowerPoint presentation tips you can find, there are still some rules you have to follow when creating a presentation. These rules help you to create a great PowerPoint presentation that you can use anywhere.

• The 10/20/30 rule of PowerPoint

The 10/20/30 rule is the most popular in PowerPoint, and it states that your entire presentation should only have ten slides, last for only 20 minutes, and have a font of at least 30 minutes. An audience won’t pay too much attention to a presentation much longer than ten minutes, and thirty minutes is the smallest font you can use for the audience to read your slide. Also, the rule states that you should talk for twenty minutes regardless of your time – you can use the rest of the time for answers and discussions.

• The 5/5/5 rule

The 5/5/5 rule states your slide should have five words per line of text, no more than five lines per slide, and five text-based slides in a row so your slides don’t overwhelm your audience.

• The 2/4/8 rule

The 2/4/8 rule states that you should spend at least 2 minutes on one slide don’t use more than four bullets in the presentation and have at most eight words in each bullet.

• The 7/7 rule

The 7/7 rule states that each line of your slide should have seven words at most, and each slide should have no more than seven lines. This rule makes you less likely to put too much information into your slides.

• The billboard test

The billboard test is for checking the readability of the presentation. Your audience should be able to read your slides as easily as they can read a billboard while on the move.

What are the top presentation skills?

If you work in an office or any formal capacity, you need PowerPoint presentation tips and skills to help you deliver effective and clear presentations . Most businesses depend on presentations to thrive, so you must show that you’re a valuable organization member. Everyone needs these skills regardless of their position.

These are some of the skills you need in every stage of your presentation, from the preparatory stage to the delivery and follow-up.

What separates a good presenter from a bad one?

How to prepare yourself for a presentation.

Some PowerPoint presentation tips include having a good night’s sleep, doing some light exercise, practicing self-care, eating well, and practicing the presentation speech .

What should be the word limit on a PPT slide?

The average word limit per PPT slide should be 30 words.

What makes an effective PowerPoint presentation?

Many tips for a good PowerPoint presentation include confidence , articulation, humor, statistics, suitable slides, and an engaged audience, which are some of the bases of an effective presentation .

What are some cool Microsoft PowerPoint presentation tricks?

Some tips for a good PowerPoint presentation include putting pictures into shapes, customizing icons, editing and merging shapes, writing curved text on shapes, embedding fonts, audio and video files, flipping shapes, images, and clip art, and drawing on your slide. If you want the audience to concentrate on you, you can use the ‘B’ and ‘W’ buttons to blackout your slides or white them out.

How do I prepare myself for an online presentation

An online presentation is not that different from an in-person one, so you can use the same PowerPoint presentation tips. Additional tips include dressing appropriately, ensuring your devices and wi-fi work well, and arranging your background.

How can one sustain energy throughout a speech ?

Captivate your audience with contagious enthusiasm for your topic! Start and end strong with a captivating introduction, impactful conclusion, and clear call to action. Keep them engaged by varying your tone, emphasizing key points, and using strategic pauses. Balance steady delivery with natural pauses for clarity and engagement, and remember: your passion is the fuel for their interest!

Why is eye contact important in presentations?

Lock eyes, captivate minds! Consistent eye contact builds trust, conveys passion, and engages your audience. It’s your key to understanding their reactions, adjusting your delivery, and ensuring your message lands. This personal touch makes presentations relatable and impactful, creating a dynamic connection that resonates long after the last word.

How can I engage my audience and lead them effectively through my presentation?

Speak to, not at! Captivate your audience with relatable content, ditch the jargon, and embrace engaging elements like stories, questions, and strategic pauses. This connection, built through shared understanding and interaction, is your key to leading them on a captivating journey through your presentation.

What key factors are to consider for successful non-verbal communication during a presentation?

Look confident and sound clear! Visuals, posture, and vocal delivery are your silent partners. Smile, stand tall, make eye contact, and ditch distracting gestures. Speak at the right pace and volume, minding proximity to the mic. Remember, powerful non-verbal cues boost your message and captivate your audience.

How can I improve my presentation skills for addressing an audience effectively?

Masterful presentations start with you! Know your audience, plan your message, and embrace visuals. Craft a clear structure, rehearse with focus, and seek feedback to improve. Remember, engaging delivery and continuous learning are key to captivating your audience every time.

What are some valued gestures in the art of presentations?

Passage_1 seems to be missing some key points about valued gestures in presentations. It focuses more on general presentation skills like using statistics, building confidence , and using feedback. While these are important, gestures refer to body language and hand movements. To address the question, consider including natural and open gestures, varying hand positions to emphasize points, and maintaining appropriate posture and eye contact. These nonverbal cues play a significant role in connecting with your audience and enhancing your message.

This article’s PowerPoint presentation tips will help create the best PowerPoint presentations. Incorporating them into your presentations can drastically improve your presentation skills. Also, the 12 tips for creating better PowerPoint presentations will make you a better PowerPoint presenter. 

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20 Great Examples of PowerPoint Presentation Design [+ Templates]

Published: January 17, 2024

When it comes to PowerPoint presentation design, there's no shortage of avenues you can take.

While all that choice — colors, formats, visuals, fonts — can feel liberating, it‘s important that you’re careful in your selection as not all design combinations add up to success.

In this blog post, I’m sharing some of my favorite PowerPoint tips and templates to help you nail your next presentation.

Table of Contents

What makes a good PowerPoint presentation?

Powerpoint design ideas, best powerpoint presentation slides, good examples of powerpoint presentation design.

In my opinion, a great PowerPoint presentation gets the point across succinctly while using a design that doesn't detract from it.

Here are some of the elements I like to keep in mind when I’m building my own.

1. Minimal Animations and Transitions

Believe it or not, animations and transitions can take away from your PowerPoint presentation. Why? Well, they distract from the content you worked so hard on.

A good PowerPoint presentation keeps the focus on your argument by keeping animations and transitions to a minimum. I suggest using them tastefully and sparingly to emphasize a point or bring attention to a certain part of an image.

2. Cohesive Color Palette

I like to refresh my memory on color theory when creating a new PowerPoint presentation.

A cohesive color palette uses complementary and analogous colors to draw the audience’s attention and help emphasize certain aspects at the right time.

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It‘s impossible for me to tell you the specific design ideas you should go after in your next PowerPoint, because, well, I don’t know what the goal of your presentation is.

Luckily, new versions of PowerPoint actually suggest ideas for you based on the content you're presenting. This can help you keep up with the latest trends in presentation design .

PowerPoint is filled with interesting boilerplate designs you can start with. To find these suggestions, open PowerPoint and click the “Design” tab in your top navigation bar. Then, on the far right side, you'll see the following choices:

This simplistic presentation example employs several different colors and font weights, but instead of coming off as disconnected, the varied colors work with one another to create contrast and call out specific concepts.

What I like: The big, bold numbers help set the reader's expectations, as they clearly signify how far along the viewer is in the list of tips.

10. “Pixar's 22 Rules to Phenomenal Storytelling,” Gavin McMahon

This presentation by Gavin McMahon features color in all the right places. While each of the background images boasts a bright, spotlight-like design, all the characters are intentionally blacked out.

What I like: This helps keep the focus on the tips, while still incorporating visuals. Not to mention, it's still easy for me to identify each character without the details. (I found you on slide eight, Nemo.)

11. “Facebook Engagement and Activity Report,” We Are Social

Here's another great example of data visualization in the wild.

What I like: Rather than displaying numbers and statistics straight up, this presentation calls upon interesting, colorful graphs, and charts to present the information in a way that just makes sense.

12. “The GaryVee Content Model,” Gary Vaynerchuk

This wouldn‘t be a true Gary Vaynerchuk presentation if it wasn’t a little loud, am I right?

What I like: Aside from the fact that I love the eye-catching, bright yellow background, Vaynerchuk does a great job of incorporating screenshots on each slide to create a visual tutorial that coincides with the tips. He also does a great job including a visual table of contents that shows your progress as you go .

13. “20 Tweetable Quotes to Inspire Marketing & Design Creative Genius,” IMPACT Branding & Design

We‘ve all seen our fair share of quote-chronicling presentations but that isn’t to say they were all done well. Often the background images are poor quality, the text is too small, or there isn't enough contrast.

Well, this professional presentation from IMPACT Branding & Design suffers from none of said challenges.

What I like: The colorful filters over each background image create just enough contrast for the quotes to stand out.

14. “The Great State of Design,” Stacy Kvernmo

This presentation offers up a lot of information in a way that doesn't feel overwhelming.

What I like: The contrasting colors create visual interest and “pop,” and the comic images (slides 6 through 12) are used to make the information seem less buttoned-up and overwhelming.

15. “Clickbait: A Guide To Writing Un-Ignorable Headlines,” Ethos3

Not going to lie, it was the title that convinced me to click through to this presentation but the awesome design kept me there once I arrived.

What I like: This simple design adheres to a consistent color pattern and leverages bullet points and varied fonts to break up the text nicely.

16. “Digital Transformation in 50 Soundbites,” Julie Dodd

This design highlights a great alternative to the “text-over-image” display we've grown used to seeing.

What I like: By leveraging a split-screen approach to each presentation slide, Julie Dodd was able to serve up a clean, legible quote without sacrificing the power of a strong visual.

17. “Fix Your Really Bad PowerPoint,” Slide Comet

When you‘re creating a PowerPoint about how everyone’s PowerPoints stink, yours had better be terrific. The one above, based on the ebook by Seth Godin, keeps it simple without boring its audience.

What I like: Its clever combinations of fonts, together with consistent color across each slide, ensure you're neither overwhelmed nor unengaged.

18. “How Google Works,” Eric Schmidt

Simple, clever doodles tell the story of Google in a fun and creative way. This presentation reads almost like a storybook, making it easy to move from one slide to the next.

What I like: This uncluttered approach provides viewers with an easy-to-understand explanation of a complicated topic.

19. “What Really Differentiates the Best Content Marketers From The Rest,” Ross Simmonds

Let‘s be honest: These graphics are hard not to love. I especially appreciate the author’s cartoonified self-portrait that closes out the presentation. Well played, Ross Simmonds.

What I like: Rather than employing the same old stock photos, this unique design serves as a refreshing way to present information that's both valuable and fun.

20. “Be A Great Product Leader,” Adam Nash

This presentation by Adam Nash immediately draws attention by putting the company's logo first — a great move if your company is well known.

What I like: He uses popular images, such as ones of Megatron and Pinocchio, to drive his points home. In the same way, you can take advantage of popular images and media to keep your audience engaged.

PowerPoint Presentation Examples for the Best Slide Presentation

Mastering a PowerPoint presentation begins with the design itself.

Get inspired by my ideas above to create a presentation that engages your audience, builds upon your point, and helps you generate leads for your brand.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness. This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure to learn more about how we use AI.

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You Need New Skills to Make a Career Pivot. Here’s How to Find the Time to Build Them.

• Elizabeth Grace Saunders

Even when you have a full-time job.

With any significant change in your career comes the need for new skills. But that’s even more true when you want a radical career change. In these situations, it’s going to take more than listening to a few webinars to build the knowledge you need get to where you want to go. You must set aside a significant amount of time for self-directed learning, formal training, or even a second job to gain the skills for the big leap.

There are a few strategies to be effective for consistently making time for acquiring new career skills. First, accept the time commitment; you may need to scale back on nonessential activities. Second, research what’s required for your new field, whether it’s formal licensing, independent working, or side hustle work. Third, layer in learning onto activities you’re already doing throughout your day. Fourth, designate specific times you’ll dedicate to skill-building — and stick to it. Finally, modify your work schedule, if needed.

Sometimes you don’t just want a new job, you want a radical career change . Perhaps you’ve been in finance and now want to be an acupuncturist, you’re a marketer eager to lead a startup, or you’re an educator looking to shift into catering and event planning.

• ES Elizabeth Grace Saunders is a time management coach and the founder of Real Life E Time Coaching & Speaking . She is the author of How to Invest Your Time Like Money and Divine Time Management . Find out more at RealLifeE.com .

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If A.I. Can Do Your Job, Maybe It Can Also Replace Your C.E.O.

Chief executives are vulnerable to the same forces buffeting their employees. Leadership is important, but so is efficiency — and cost-cutting.

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By David Streitfeld

Reporting from San Francisco

As artificial intelligence programs shake up the office, potentially making millions of jobs obsolete, one group of perpetually stressed workers seems especially vulnerable.

These employees analyze new markets and discern trends, both tasks a computer could do more efficiently. They spend much of their time communicating with colleagues, a laborious activity that is being automated with voice and image generators. Sometimes they must make difficult decisions — and who is better at being dispassionate than a machine?

Finally, these jobs are very well paid, which means the cost savings of eliminating them is considerable.

The chief executive is increasingly imperiled by A.I., just like the writer of news releases and the customer service representative. Dark factories, which are entirely automated, may soon have a counterpart at the top of the corporation: dark suites.

This is not just a prediction. A few successful companies have begun to publicly experiment with the notion of an A.I. leader, even if at the moment it might largely be a branding exercise.

A.I. has been hyped as the solution to all corporate problems for about 18 months now, ever since OpenAI rolled out ChatGPT in November 2022. Silicon Valley put $29 billion last year into generative A.I. and is selling it hard. Even in its current rudimentary form, A.I. that mimics human reasoning is finding a foothold among distressed companies with little to lose and lacking strong leadership.

“In struggling companies, you’ll be replacing operational management first but probably keep a few humans to think beyond the machines,” said Saul J. Berman, a former senior consulting partner with IBM. Overall, he said, “the change delivered by A.I. in corporations will be as great or greater at the higher strategic levels of management as the lower ranks.”

Chief executives themselves seem enthusiastic about the prospect — or maybe just fatalistic.

EdX, the online learning platform created by administrators at Harvard and M.I.T. that is now a part of publicly traded 2U Inc., surveyed hundreds of chief executives and other executives last summer about the issue. Respondents were invited to take part and given what edX called “a small monetary incentive” to do so.

The response was striking. Nearly half — 47 percent — of the executives surveyed said they believed “most” or “all” of the chief executive role should be completely automated or replaced by A.I. Even executives believe executives are superfluous in the late digital age.

When Anant Agarwal, the founder of edX and a former director of M.I.T.’s Computer Science and A.I. Lab, first saw the 47 percent, his initial response was that the executives should be saying something else entirely.

“My first instinct is they would say, ‘Replace all the employees but not me,’” he said. “But I thought more deeply and would say 80 percent of the work that a C.E.O. does can be replaced by A.I.”

That includes writing, synthesizing, exhorting the employees. More subtly, A.I. — if it reaches any of the levels its salespeople are promising — will democratize the job of top management even while scaling it back.

“There used to be a curve of people who were good with numerical skills and those who were not,” Mr. Agarwal said. “Then the calculator came along and was the great equalizer. I believe A.I. will do the same thing for literacy. Everybody could be C.E.O.”

Working for the robots has been a long time coming, at least in the realm of popular culture. Perhaps the first use of the phrase “robot-boss” was in 1939 in a story by David C. Cooke in a pulp magazine called simply Science Fiction. It was not an empowering tale of mentorship and mutual support.

“Remember,” the robot-boss says, “my photon gun will shoot faster than you can run, so don’t try to get away.”

Many science fiction stories and movies followed that portrayed the human-machine relationship in an equally dark light. Nevertheless, real people seemed to perversely warm to the idea. In a 2017 survey of 1,000 British workers commissioned by an online accounting firm, 42 percent said they would be “comfortable” taking orders from a computer.

Long before the current A.I. boom, Jack Ma, then the chief executive of the Chinese e-commerce company Alibaba, predicted that in 30 years “a robot will likely be on the cover of Time magazine as the best C.E.O.” He pointed out that robots were quicker and more rational than humans, and were not driven by emotions like anger.

The Chinese online game company NetDragon Websoft, which has 5,000 employees, appointed what it calls an “A.I.-driven rotating C.E.O.” named Tang Yu in 2022. “We believe A.I. is the future of corporate management,” said the company’s founder, Dejian Liu, adding that it was part of NetDragon’s move into the “metaverse-based working community.”

Tang Yu, who is personified as a woman, does not appear on an online chart of NetDragon’s management team, but the company announced last month that she had won “the coveted title of ‘China’s Best Virtual Employee of the Year’” at the China Digital Human Industry Forum. Another executive picked up the award for her. NetDragon’s A.I. employee team is in charge of performance evaluations and mentoring, among other duties, the company says.

On the other side of the world, the upscale Polish rum company Dictador announced in November that it had an A.I. humanoid C.E.O., Mika. She proclaimed on LinkedIn that she was “devoid of personal bias, ensuring unbiased and strategic choices that prioritize the organization’s best interests.”

Executives with the National Association of Chief Executive Officers might have something to say about this trend — if only to deny it — but its website does not list any actual human beings affiliated with the group. A message sent through a “contact us” prompt received no reply.

A.I. experts, the human kind, cautioned that we are still at the beginning of any transition but said this is a natural progression.

“We’ve always outsourced effort. Now we’re outsourcing intelligence,” said Vinay Menon, who leads the global A.I. practice at the consultant Korn Ferry. He warned that “while you may not need the same number of leaders, you will still need leadership.”

For one thing, humans provide accountability in a way that machines do not. “A.I. may be exploited by some as a way to shield folks from having to take fiduciary responsibility,” said Sean Earley, a managing director of the executive consulting firm Teneo. “At what point does it become culpable for a mistake?”

“Never” was the position one company took in court recently. A customer brought a case against Air Canada for declining to give the bereavement fare reduction that a chatbot on the airline’s site had promised. The customer took his complaint to a small claims tribunal. Air Canada argued in its defense that it cannot be held liable for information provided by one of its agents, servants or representatives — including a chatbot.

The judge ruled against the airline and in favor of the passenger in February, but the specter of a company’s arguing that its own A.I. could not be trusted did not bode well for A.I. management teams. Air Canada declined to comment.

Much of the discussion over the last year about A.I. in the workplace has revolved around how rank-and-file employees are at risk unless they incorporate new technology into their jobs — without, of course, letting their jobs become A.I. Automation historically puts workers at risk even as it benefits investors and managers.

Now the tables are turned. Researchers speculate that automation on the executive level could even help lower-level workers.

“Someone who is already quite advanced in their career and is already fairly self-motivated may not need a human boss anymore,” said Phoebe V. Moore, professor of management and the futures of work at the University of Essex Business School. “In that case, software for self-management can even enhance worker agency.”

The pandemic prepared people for this. Many office workers worked from home in 2020, and quite a few still do, at least several days a week. Communication with colleagues and executives is done through machines. It’s just a small step to communicating with a machine that doesn’t have a person at the other end of it.

“Some people like the social aspects of having a human boss,” Ms. Moore said. “But after Covid, many are also fine with not having one.”

David Streitfeld writes about technology and the people who make it and how it affects the world around them. He is based in San Francisco. More about David Streitfeld

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