sample presentation survey questions

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11 Excellent Post-Webinar Survey Questions

June 16th, 2020 Michael Mayday

In today’s data-conscious age, we all know that it’s critical to gather attendee feedback after your webinars . 

Asking the right post -webinar evaluation survey questions will: 

1) provide the meaningful engagement data you need to improve the quality and responsiveness of your programs.

2) understand your attendees and deepen the relationships you’ve begun with them.

The Best Post-Event Question Examples

Below is a robust, post- event survey used by one of our clients that serves as a great example for a webinar follow-up. 

It provides three specific pieces of audience feedback that you can use to make your programs better: their views on the value of the webinar , the knowledge and skills of the speaker(s) and the likelihood that they will recommend your program to colleagues (the ‘net promoter score’). Note that, when it comes to surveys, timing truly is everything. More on that below. 

Pick and choose among these, or consider using all:

[Event Name] Feedback

Thank you for attending [Event Name].

Your views on the program are important to us. Please provide feedback on this session by completing this survey.

1. What percentage of the information was new to you?

Select: 100% 75% 50% 25% 0%

2. I can use this session information:

Select: Immediately In 2-6 months In 7-12 months Never

3. Would you like to learn more about this topic?

Select: Yes No

4. Please rate the speaker’s knowledge of the topic:

Select: Excellent Good Fair Poor

5. Please rate the speaker’s presentation skills:

6. Please rate the content of the slides/virtual aids:

7. How accurate was the session description?

8. How did the session compare to your expectations?

9. Overall session evaluation:

[If relevant: Additional comments about the breakout:]

10. How likely are you to recommend this session to a colleague? (with 10 being most likely to recommend)

Select: 0 1 2 3 4 5 6 7 8 9 10

11. Please rate your overall experience:

You can of course ask other webinar feedback questions to gain further insight into the needs and interests of your audience. Keep in mind, though, that longer surveys – those that take more than a few minutes to complete – typically generate fewer responses, so if you’re looking for different feedback you may want to swap out questions rather than tacking on new ones.

Remember: with follow-up surveys, timing is everything

Mention the post-webinar survey — and ask people to fill it in — just after the presentation has concluded, right before you start Q&A.

Your attendees are engaged, they’ve either asked questions and are waiting to hear them answered, or are ready to participate in Q&A. The worst time to first mention a survey is in an email when the webinar concludes. By then, your audience is completely disengaged. Recipe for success: mention the survey at engaged moments in the webinar and send soon after.

Post-Webinar Evaluation Questions to Ask for Written Responses

• How could we make the program better?  

______________________________

The answers help you identify improvements you could make to your webinars in general and the current presentation in particular.

• Takeaways: What was your single biggest takeaway?

____________________________________

Responses to this question will confirm you’re focusing on the right issues and/or identify modifications you might want to make to the substance of your webinar.

• Length / pace: The [length / pace] of the webinar was: Too Long/Slow / Just Right / Too Short/Fast

Questions on the length and pace of your program can help you understand how to adjust the delivery of your insight to make the session more relevant and interesting to your audience.

• Additional interests: What would you like to see next?

___________________________________

This question is a good one to include because it helps you align your content calendar to the actual interests and needs of your targets.

• Reasons for attending: Why did you attend today’s program? Required for job / Interesting Topic / Knowledgeable Presenters / CLE

While it doesn’t need to appear on every survey, this question can help if you’re trying to understand what motivates your audience to sign up for your webinars.

• Prior webinars: Have you attended any of our webinars in the past? If so, which ones?

This is a useful question to include when you want to find out how well you’re attracting new participants to your programs.

Your Post-Webinar Survey Checklist

Be ready to ask the right question at the right time. Download our post-webinar survey checklist. Just click here or on the image below.

60 Event Survey Question Examples (+10 Ready-to-Use Templates)

by whova | Mar 4, 2024 | Blog , Others |

Pre and post-event survey questions are crucial to improve experiences and cater to attendee preferences. While it may be difficult to receive criticism, requesting feedback is the most effective method for enhancing your event offerings.

However, crafting event survey questions can be time-consuming, especially when you have a lot on your plate. To alleviate this workload, we studied 500 event surveys and consulted multiple event planners to determine the 60 most valuable questions you should ask your attendees.

After going over the 60 examples, we also compiled most relevant questions into 10 templates for different types of events for you to download.

Finally, we will share some methods on how to increase your survey response rate by 200% , so keep on reading!

Types of Event Survey Questions

To capture the voices of your attendees and translate them into actionable insights, you need to ask the following questions:

• Closed-ended questions: These questions have a limited number of answer options, making it easier to code the results.
• Open-ended questions: These questions require respondents to elaborate, explain, and provide their thoughts and opinions, which are valuable for gathering rich, insightful data.
• Ranking-scale questions: These questions require respondents to choose a rating option that best represents their experience of the subject.

60 Event Survey Questions and Examples

So what kind of questions should you include in your event surveys? It all depends on when you’re sending them out, what you want to achieve, and who you want to ask. We divided them into three categories:  Post-event Survey Questions, Session-based survey questions, 

A. Post-event Survey Questions (1 – 35)

Ask these questions to craft more impactful events in the future.

1. What is your level of satisfaction with this event?

This is probably the first and most important question to gauge the general satisfaction with your event before proceeding to the next questions. 

2. Which elements of the event did you like the most?

Allow participants to share their favorite moments and the reasons behind their enjoyment. This provides insight into what they value most.

3. What, if anything, did you dislike about this event?

Knowing your shortcomings and how to improve them shows you value your attendees’ opinions. 

4. What was your biggest takeaway from the event?

Let attendees share their main learning, inspiration, or valuable information they gained so that you can gauge the effectiveness of your event. 

5. Are you likely to participate in one of our events in the future?

Ask this to find out how enthusiastic participants are about your event and compare them to the number of attendees who are back the next year.

6. How did this event impact your perception of our company?

Did the event convey your desired image and values effectively? Did the event marketing and overall message resonate with the audience?

7. Did you feel like the event was inclusive and diverse?

A commitment to inclusivity and diversity is a must for organizations and events. Acting on feedback shows your dedication to these values and attracts a broader audience.

8. Were there any surprises or unexpected aspects of the event?

This allows attendees to share positive surprises that may not have been explicitly mentioned elsewhere and make you aware of unexpected pain points.

9. Was the event easy to navigate?

Could your way-finding be better? Do you need more ramps for those with special needs? Is there anything you may have overlooked?

10. How likely are you to tell a friend about this event?

The real measure of success is when these individuals are not only fans, but are also willing to spread the word and talk about you with their friends.

Suggestions

11. What extra perks would you like to see? 

Understanding desired perks helps you tailor your event offerings to better meet attendee needs and expectations.

12. Do you have any suggestions for speakers you’d like to see at the next event?

Consider attendees’ suggestions to ensure your event content stays relevant and attracts those seeking up-to-date industry knowledge from leading speakers.

13. Is there anything else you would like us to know?

Attendees may use this space to mention specific aspects of the event that weren’t directly addressed in other questions. 

Service and Communication

14. How would you rate the communication and updates leading up to the event?

This information is crucial for optimizing your future communication strategy, ensuring a smoother, more informative, and ultimately more enjoyable experience for your attendees.

15. How helpful were the staff at the event?

By understanding the areas where staff excelled and where they fell short, you can improve your staff training programs and deployment strategies for future events.

16. How would you rate the food and refreshments?

Food and beverages play a major role in events. The presentation and menu choice greatly influence overall attendee satisfaction.

17. How would you rate the organization and planning of the event? 

​​Discover potential improvements beyond food or speakers in logistics, venue management, session flow, and registration processes.

18. Did you attend the welcome reception?

If the reception had a low attendance rate, it might indicate there are barriers that prevented some attendees from participating. 

19. How did the event compare to other similar events you have attended?

Gain valuable benchmarking data by understanding how attendees perceive your event compared to others. 

20. Did you feel like the event was worth the cost?

Whether attendees felt the cost justified their experience is crucial for assessing the event’s success from a return-on-investment (ROI) perspective.

21. How did the event impact your personal or professional goals?

This uncovers topics that were not sufficiently covered, networking chances that were not fruitful, or a shortage of resources that attendees needed to apply their learnings.

22. How would you rate the event’s variety of activities/programming?

Learn if your line-up was engaging and catered to different learning styles and interests.

23. How relevant was the audience for your business/industry?

This question directly assesses the alignment between the sponsor’s target audience and the actual event attendees. 

24. What was the ROI of sponsoring this event?

Did they achieve their desired outcomes, whether it’s increased brand awareness, lead generation, or sales conversions?

25. Will we see you again next year?

If not, this provides enough runway to develop relationships with new sponsors. 

26. Did you receive all the information you needed to successfully present before the event?

If speakers answer negatively, it reveals potential gaps in your pre-event communication. 

27. How would you rate our event venue and equipment regarding how it served your keynote?

Understanding specific equipment or venue needs expressed by speakers can help refine your speaker support.

28. Do you have a friend or colleague who would enjoy speaking at our future events?

Speakers have broad professional networks in their field and may be familiar with other qualified experts for your events, giving you access to a wider range of potential speakers.

Virtual Events

29. How satisfied were you with the platform experience?

Feedback on the platform can reveal any technical difficulties attendees encountered, such as connection issues, lag, audio quality problems, or difficulty navigating features

30. What features did you like best about the event experience?

By asking about the “liked” features, you gain valuable insights into the strengths and positive aspects of your virtual event experience. 

31. Did you find the event easy to navigate?

Uncover technical limitations or difficulties on the chosen platform, such as difficulty navigating sessions, accessing resources, or engaging with interactive features.

Hybrid Events

32. Did you participate in the event virtually or in-person? 

This information helps you continuously improve the experience for both virtual and in-person attendees, and optimize resource allocation.

33. Were the before, during, and post-event communications clear? 

The communication needs of virtual and in-person attendees differ. This clarifies if the information provided was relevant and targeted to each audience segment.

34. Were you able to effectively network in a hybrid environment? 

Learn how well the hybrid format facilitated meaningful connections between attendees, which is crucial for optimizing future hybrid events.

35. How would you prefer to attend your next hybrid event? 

Track evolving hybrid format preferences by regularly polling attendees. Use this data to adjust your event strategy.

B. Session-based Event Survey Questions (36-45)

Each session adds to the success of your event. Gathering attendee feedback is crucial for planning highly-attended sessions.

36. Did you have any issues registering for or attending event sessions?

Asking this question shows attendees that you value their experience and are actively seeking ways to improve future events. 

37. How satisfied were you with the speakers and sessions at our event?

A quick and straightforward way to assess attendee sentiment towards the two most crucial elements of most events: speakers and sessions.

38. Were you happy with the time for discussion during sessions?

Assess whether attendees felt they had enough time to actively participate in discussions during sessions.

39. How did you feel about the duration of the content?

​​Find out if the sessions were engaging enough to hold their attention throughout or if fatigue set in due to excessive length.

40. If you used tech support, how would you rate your experience?

​​Even if most attendees didn’t require tech support, those who did could offer valuable insights into areas where the support could be improved.

41. Were there any topics or areas that you wish were covered during the event but were not?

Discover knowledge gaps or unmet needs within your target audience, helping you identify potential topics for future events or sessions.

42. Did you find the sessions to be informative and relevant to your interests? Please explain.

Positive feedback affirming sessions were informative and relevant helps justify ongoing investments in speakers, topic research, and content development.

43. Which session did you enjoy the most, and why?

By pinpointing the aspects attendees enjoyed most (e.g., speaker style, content delivery, topic choice), you can replicate these elements in future sessions.

44. How would you rate the session venues? Please provide any suggestions for improvement.

The session’s venue greatly affects attendee satisfaction and comfort. This question assesses the suitability of the venues for the sessions.

45. How would you rate the audio and video quality at the event?

High-quality audio and video are paramount for delivering a clear, engaging, and professional event experience.

NOTE:   Whova offers a unique session-based survey system that can save you countless hours on conducting survey for every session. Request a demo now to see how it works!

Pre-event Survey Questions (46 – 60)

Pre-event surveys create excitement and anticipation for the event. It actively involves attendees in planning and fostering investment in their upcoming experience.

46. What motivated you to attend this event? 

Understanding attendee motivations enables audience segmentation, allowing for more tailored messages and increased engagement.

47. How did you hear about this event? 

Directly assess which marketing channels successfully reached your target audience and promoted your event. 

48. What is your level of knowledge or experience in this field/topic?

Based on the responses, you can offer pre-event resources such as introductory materials, glossaries, or recommended readings to help attendees prepare for the event based on their current knowledge level.

49. What are your expectations for this event? 

Knowing attendee expectations allows you to set realistic benchmarks for measuring their satisfaction after the event.

50. What topics or themes are you most interested in learning about at this event? 

Analyzing attendee interests can ignite creativity, sparking new ideas for session formats or interactive activities.

51. Do you have specific goals or objectives for attending this event? 

Being privvy to attendees motivations and objectives helps you tailor the event experience to meet their needs and expectations better.

52. What can we do to make this event the best experience ever? 

While implementing all suggestions might not be feasible,  understanding attendee preferences allows you to personalize the event experience to the best extent possible.

53. What kind of SWAG do you prefer (pens, notebooks, tote bags)? 

Catering to attendee preferences avoids spending money on SWAG that will end up unused and discarded. 

54. What are your food preferences? 

Identify attendees’ dietary needs (allergies, sensitivities, and religious restrictions) to plan the menu and provide safe and enjoyable meal options for all.

55. What tools or information do you need to enjoy the event? 

By asking this question, you demonstrate your commitment to providing a well-organized and inclusive event for all attendees. 

56.. What kind of networking opportunities would you like during this event? 

Get valuable insights into attendees’ preferred networking styles, enabling you to create a more engaging networking environment.

57. How do you prefer to receive event info and updates?

Customize your communication tactics to suit the preferences of attendees. This guarantees they receive essential information in the manner that they find most convenient and interesting.

58. Are you attending this event as an individual or on behalf of a company/organization?

Many company representatives at the event could mean potential sponsorship or partnership opportunities. Use this to establish mutually beneficial partnerships.

59. As a virtual attendee, do you want to engage with in-person attendees?

Platforms with features like chat, breakout rooms, or Q&A specifically designed for virtual-to-in-person interaction can be prioritized if there’s a high demand.

60. Is there anything else you want us to know before the event?

Prioritize attendee satisfaction and gather valuable insights to personalize the experience, address any concerns, and ensure a successful event for all.

10 Event Survey Templates for Different Event Types

If you want to collect in-depth feedback related to your own specific event, tailor your questions to the type of event you’re organizing — an association annual meeting event, an academic conference, or an expo, for example. Below are some post event survey sample questions for specific types of events:

Event Survey Template 1: Leadership Conferences (18 questions)

• Please share one specific leadership skill you strengthened during this conference.
• After attending the conference presentations, which of the following leadership topics which would you like to learn more about in more depth?
• Download all 18 questions

Event Survey Template 2: Diversity Events (18 Questions)

• To what extent did the presenters inform __[Your Organization’s]__ strategy for inclusion?
• What do you believe your organization can improve upon to foster a safe and inclusive environment?

Event Survey Template 3: Women’s Leadership Conferences (17 Questions)

• How effective do you feel this conference was in addressing relevant issues for women in your community/industry?
• Based on your experience, would you recommend this event to other women in your community/organization?
• Download all 17 questions

Event Survey Template 4: Annual Association Meetings (18 Questions)

• What do you feel is the most important benefit of __[Your Association Name]__ membership?
• Would you recommend next year’s conference to friends/family/colleagues?

Event Survey Template 5: Training Events (15 Questions)

• Which aspect of the training sessions did you find most challenging?
• To what extent did this training increase your knowledge?
• Download all 15 questions

Event Survey Template 6: Healthcare Conferences (22 Questions)

• Was the conference content scientifically sound and free of commercial bias?
• Did the program have practical clinical value?
• Download all 22 questions

Event Survey Template 7: Environmental Events (18 Questions)

• What do you believe are the current knowledge gaps associated with__[Environmental Issue]_?
• What do you believe is the immediacy of concern  for __[Environmental Issue]__?

Event Survey Template 8: Career Development Events (17 Questions)

• Can you share any plans currently underway at your organization/institution that will help with career readiness?
• What type of education/training will you need for this career?

Event Survey Template 9: Educators Conferences (19 Questions)

• How useful will the topics covered be to you in your work/ school/ classroom?
• How has this conference helped you reflect on the theme of __[Your Conference Theme]__ within your school or organization?
• Download all 19 questions

Event Survey Template 10: Military Conferences (17 Questions)

• Which military department are you representing?
• How effective do you think this conference was in discussing currently relevant military and national security subjects?

Bonus: How do I Increase Survey Responses by 200%?

Utilizing live polling and surveys is an effective way to gather feedback from attendees, eliminating the risk of wasting time and resources on ineffective strategies. However, getting busy attendees to participate can be challenging, adding more pressure to an already overwhelming task. 

Fortunately, with Whova’s event management platform, surveys, polls, and session feedback forms are integrated, along with engaging gamification options. This makes completing surveys not only convenient but also enjoyable! 

Attendees can easily complete event survey questions on their mobile devices anytime – during the welcome breakfast and closing remarks, or anytime in between. Many of our organizers have reported significantly increased response rates since implementing these features!

Check out the Whova Event Survey Software

Want to capture valuable attendee insights without the manual work? Whova streamlines survey creation for your next event.  Choose from over 20 templates and access a question bank of over 200 questions, with 5 different question styles.

Say goodbye to hours of research and spend just minutes on poll and survey creation. There’s a reason event planners think we’re the best platform for event survey questions . Contact us today to request a demo.

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30 Post-Event Survey Questions to Gather Feedback

May 9, 2022 | Events

You put so much time and effort into planning your corporate event — but how much did your guests, speakers, sponsors, and others enjoy their overall experience? By sending the right post event survey questions to the right audiences, you can learn about your event’s strengths and weaknesses from your audience’s point of view.

In this blog, we’ll touch on the basics of event feedback survey etiquette and offer example event survey questions to help you get started.

Getting Started With Event Feedback Surveys

Let’s start with the fundamental questions you may have about event feedback surveys: Who should you send a post event questionnaire to, and what should the event feedback questions look like? What is the best method for sending out survey questions after an event, and when should you send them? And why bother sending a feedback survey, anyway? We’ll answer all these and more below, so read on for a crash course in post event feedback survey etiquette and best practices!

Who to survey for event satisfaction

Anyone present at your event can be surveyed to determine their overall satisfaction with their event experience. Attendees are the most commonly surveyed, but you can gather important and informative data for your future events by sending event surveys to:

How to survey for event feedback

These days, the most effective way to send a feedback form after an event is through email, usually via a third-party survey generator service like Google Forms or Survey Monkey. Typically, event planners will gather attendees’ email addresses during the guest list compilation process or through digital RSVPs or ticket purchase/registration. You may also survey attendees during an event using iPads pre-loaded with your survey, and gather their emails for follow–up surveys and future branded communications at the end of the survey.

When to survey for event feedback

Sending survey recipients the right questions at the right stage in their journey with your event is critical to gathering the specific information you’re after. There are advantages to soliciting survey responses before, during, and after your event depending on how you intend to use the information gleaned.

• Before : Sending out a survey before an event can help you plan events that better meet your audience’s desires and expectations. For example, a theater may send out a survey to season ticket holders to determine what shows and types of entertainment they’d like to see in the forthcoming season.
• During : Surveying guests during an event — for example, at points throughout a weekend-long conference or after a specific checkpoint in your event, like registration or after dinner — can help you gather up-to-the-minute data about your guests’ satisfaction with certain elements of your event. Guests surveyed during an event are more likely to answer questions honestly, as they have not had time for their memory of the event to fade or be affected by hindsight.
• After : Post-event surveys allow you to gather a 360° view of your guests’ experience and can touch on virtually every aspect of your event. This data can be used to inform future events based on what attendees did and did not enjoy and the specific feedback they provide.

Why survey for feedback

Simply put, surveying for feedback after an event provides valuable insight straight from those whose opinion matters most: Your guests. Post-event survey questions for attendees can help you:

• Determine whether you achieved your event goals
• Understand your guests’ experience and how it could be improved
• Learn specifics about your guests’ priorities for this and future events

Post Event Survey Questions

When choosing what types of questions to ask on a survey after an event, you’ll likely want to include a variety of types to elicit diversified responses. While some question topics are better suited to certain formats, you should ultimately choose question types that reflect the kind of information and quality of responses you’re interested in. 

• Yes or No: A simple yes-or-no question is ideal for determining whether the survey recipient is interested in further communications from your company regarding future events, volunteer opportunities, etc. These types of questions can also be followed by an open-ended question (“Why or why not?” or “If you answered yes, what specific elements did you enjoy about this event?”) to elicit a more detailed response.
• Multiple Choice: Multiple choice questions can be ratings-based, in which respondents select a number between 1 and 10 or select a satisfaction level between “Extremely Satisfied” and “Not At All Satisfied,” to rank elements of your event. They can also list a variety of elements of your event and ask the survey respondents to select the element(s) they most enjoyed or felt could be improved. You may choose to allow respondents to select only one answer out of the multiple choices, as in the 1-10 example, or allow them to select as many answers as apply to them when asking about their enjoyment of a variety of elements.
• Open-ended: Open-ended questions give survey recipients the opportunity to respond in their own words and provide qualitative feedback about your event. While these responses are harder to analyze from a quantitative data point of view, they often elicit the most candid and specific responses from participants who choose to put the time and thought into answering them thoroughly.

When choosing types of questions for your post event survey, consider: What style of response would be most helpful to you as you compile the survey data? Is a yes-or-no response or multiple choice answer sufficient, or would an open-ended question that the recipient can answer with as much or as little detail be more appropriate? Remember that some survey recipients may not want to write out answers to open-ended questions, while others may write a great deal.

General Questions To Ask Attendees After An Event

These general questions to ask after an event are appropriate to send following any type of event. While they do not necessarily target specific elements of your event, your guests’ responses to the more open-ended questions below will likely touch on areas of strength or improvement. These general questions are crucial in opening up the respondent’s mind to the many facets of your event, prompting them to think critically about their experience with each. Most of these questions can be phrased as multiple-choice or open-ended questions depending on your preference, though some are better suited to the yes or no format.

• How satisfied were you with this event?
• What elements or parts of this event did you enjoy the most?
• What, if anything, did you dislike about this event?
• Are you likely to attend this or other events hosted by us in the future?
• Would you recommend this event to others?
• How can we improve this event in the future?
• Is there any other feedback you would like to share about this event?

Post Conference Survey Questions

There’s a lot to consider when planning your conference survey questions. You’ll want to ask some general questions like the ones listed above, but also hone in on some specifics, like the respondents’ thoughts on the conference topic(s), presentations, structure, etc. Here are some conference attendee feedback survey question examples to get you started:

Do you plan to attend this conference again in the future? Why or why not?

Which topics covered at this conference were you most interested in, do you feel this conference was structured well, what was your biggest takeaway from this conference, how satisfied are you with the networking opportunities presented at this conference.

Open-Ended : This question begins as a yes or no question but ends with an opportunity for a more specific response, which is critical to providing context for their ultimate decision to attend or not attend your conference in the future. This question reveals the respondent’s enthusiasm for your event, helping you to estimate future attendance levels, but can also reveal deal-breaking details about your event and areas of potential improvement.

Multiple Choice: For this question, list the various topics covered by conference presentations, speakers, activities, etc., and allow respondents to choose one or more. This should help you determine which topics are the most interesting to your audience, and can potentially inform programming for the next year’s conference if the most popular topics remain relevant.

Yes/No: This yes or no question can optionally be followed by a “Why or why not?” open-ended question for more specific responses, but even a binary response can point to problem areas in the overall flow of your conference. If a respondent answers “No,” they’ll likely elaborate in their open-ended responses to more general questions, even if this one is not followed by “Why or why not?” 

This is also a great question to ask volunteers, vendors, and anyone else who worked on the conference, as these individuals will have the most firsthand knowledge of the organization of the event and any pitfalls they personally experienced.

Open-Ended : This question helps determine what attendees learned from your event and what they gained from it, i.e. their takeaway. Do the responses to this question match your goals for the event? If not, this is a great opportunity for you to understand what guests got out of your event versus their own expectations as well as your own. It can help you better align your conference programming with your goals for future events.

Multiple Choice: If your conference includes dedicated networking time — which may or may not be everyone’s cup of tea, depending on the industry and individual personalities of those present — your post-corporate event survey questions should give guests an opportunity to provide feedback on that experience. 

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied,” with an optional additional response of “I do not enjoy networking during conferences” to cover those for whom networking is not a priority. This will help you determine the value of networking time for future conferences and, if guests elaborate in open-ended questions about their experience with the networking opportunities, help determine the duration of future networking time and any activities or offerings therein.

Workshop Survey Questions

Workshops tend to be more hands-on and rooted in firsthand experiences with the topic, so it’s important to gear some of your post workshop survey questions to those elements. You may also give attendees an opportunity to provide feedback on the instructors or presenters for the workshop, as the quality of these individuals’ instruction or presentation is a major component of the overall experience. The open-ended questions listed below are also intended to elicit more qualitative, experiential responses, which may be helpful in replicating a similar atmosphere or activity in future events. Here are some examples of survey questions for workshop feedback to get you headed in the right direction:

Did this workshop meet your expectations? Why or why not?

Did this workshop improve your skills or overall understanding of the topic, how satisfied were you with the quality of the instruction at this workshop, what were your favorite moments or experiences during this workshop, what types of workshops would you like to see from us in the future do you have suggestions for future workshop topics or activities you’d like to share with us.

Open-Ended: Your guests’ expectations headed into an event are particularly important for events like workshops, which are centered on hands-on participation. Your guests likely expect to participate a great deal in the scheduled activity or with the featured instructor or presenter, and likely anticipate receiving some amount of feedback on their work or participation. They may also expect some kind of take-home item or other significant takeaways from the experience. 

By asking this question, you’ll learn whether or not your guests achieved their goal(s) for your event — and whether their goals aligned with yours. This open-ended question allows attendees to share specifics about which of their expectations were met and to what degree, as well as what elements of the event did not meet their expectations and why.

Yes/No: Particularly for workshops and corporate events with an overarching theme or topic, it’s critical that your guests leave feeling that the information provided was new, useful, and worth the time and money spent to attend. This yes or no question will help you determine whether your event was successful in communicating its core ideas or goals and point to overall guest satisfaction.

Multiple Choice : As mentioned above, the instruction, presentations and/or leadership of your workshop can be make-or-break for guests’ satisfaction with your event. If guests found the instructor to be hard to understand, too quick to move on, unengaging or otherwise unsatisfactory, they will be less likely to walk away feeling your event was worth attending — and less likely to attend other events hosted by your organization in the future. 

Offer multiple-choice responses of “Extremely Satisfied,” “Very Satisfied,” “Satisfied,” “Less Than Satisfied,” and “Not At All Satisfied.” You also have the option of adding an open-ended follow-up question, like “What did you like about this instructor/presenter? What, if anything, did you not like?” to get into the specifics behind the initial response.

Open-Ended: This question gives guests the chance to describe what they liked most about your event and why they liked that moment or activity. It’s a lovely way to gain insight into the little things that make an event memorable, like interactions with other guests, the charisma or sense of humor of the speaker, and other small details you may not have considered as integral elements of your event. You’ll learn what you did right with this event and what experiences are most valuable to your audience, helping you to plan future events that emphasize the moments a majority of your guests agreed upon as being worthwhile.

Open-Ended: Your post-event survey can be a great jumping-off point for planning your next workshop or event. After all, the best way to learn what your audience is interested in is simply to ask! You might be surprised by the topics your guests would like to see covered at a similar workshop in the future, or you may have your ideas for future programming validated by their responses  — either way, this question should give you some excellent, audience-approved material for future workshops and content.

Survey Questions for After a Presentation

Like any event, a presentation should be engaging and useful to its audience. Your post-presentation survey questions should gauge these elements but also get into specifics, like the quality of the information provided, whether the presentation achieved its goals, and whether the duration of the presentation should be changed to optimize audience enjoyment. Here are some sample presentation review questions to get your audience talking: 

What did you enjoy most about this presentation? What, if anything, did you not enjoy?

Was the length of the presentation too long, too short, or just right, did this presentation improve your understanding of the topic, did you have any outstanding questions about the topic after this presentation how could we improve this presentation for future audiences.

Open-Ended: These more general questions will help you measure the overall success of your presentation in terms of what your audience did and did not find enjoyable. Their feedback can help you design future presentations that are better aligned with audience needs, goals, and expectations. 

Multiple Choice : Is there anything worse than a presentation that drags on and on? Only a presentation that is too short and uninformative to be useful! This multiple-choice question will give you some insight into whether your audience was enjoying your presentation and wanting more, or bored stiff by the long-awaited end. Aggregate the data from these responses and edit your presentation’s duration accordingly for future events! 

Yes/No: Like the similar question listed for post-workshop feedback prompts above, this yes-or-no question should help you determine whether your presentation has achieved its ultimate goal: Communicating an idea to your audience in a manner they understand. If many respondents answer “No” to this question, take a look at both the content of your presentation and the presenter themselves for areas of improvement, especially when it comes to clarity of content and delivery. 

Open-Ended: Leaving your presentation audience with outstanding questions isn’t always a bad thing. It may mean they’re interested in your topic and would love to dive deeper! Alternatively, they may be confused about the information presented and why it matters to them — which is why this open-ended question pairs perfectly with the yes/no question above. 

Post Event Sponsor Survey Questions

As stakeholders in your event, you should carefully weigh the feedback of your event sponsors. It’s most important that your event sponsors feel they got their money’s worth out of the event. That will look different to every sponsor, but you can generally expect your sponsors to want to see a great turnout of guests that are in their target audience, engaging with their brand in some significant way throughout the event. Here are some expertly-crafted post event evaluation questions for event sponsors:

How relevant was this event’s audience to your business, organization, and/or industry?

What do you feel was the roi of sponsoring this event, would you recommend sponsoring this event to a friend in business why or why not, would you be interested in sponsoring this event again next year.

Multiple Choice : As mentioned above, sponsors want to know that their brand was positioned before an audience that may convert to loyal customers. This question will help you determine your sponsors’ general satisfaction with the audience of your event as it relates to their goals for both your partnership and their marketing or sales efforts. This information can help you decide whether this partnership is viable for future events in a similar vein. 

Open-Ended: This question should give you a good idea of whether your sponsorship packages ultimately proved valuable to your sponsors. By keeping this question open-ended, you’ll learn specifics about what your sponsors found valuable. If their responses are positive, you may use their answers as proof to other future sponsors that your event is a worthwhile investment. If their responses are less than glowing, you can use the specifics mentioned to better design your sponsorship packages for the future. 

Open-Ended: The best review an event can receive is a recommendation to a friend — especially when that friend may be a potential sponsor! People are more likely to pursue opportunities recommended to them first-hand by a friend, so the responses you receive to this question will help you measure the satisfaction of your sponsors with your sponsorship package offerings and their experience as a whole. 

Post Fundraising Event Survey Questions

Fundraisers are about asking people for money—so you’d better be sure they get their money’s worth of fun, food, and fulfillment! Your event satisfaction survey questions should focus on your guests’ enjoyment of the event and their willingness to participate in the future, like these samples: 

• How would you rate the following elements of this event: Location, food, entertainment, duration? 

How would you rate the quality of the auction items/prizes/etc.?

How can we improve our fundraisers in the future, would you be interested in volunteering for this or similar fundraising events in the future, how would you rate the following elements of this event: location/venue, food, entertainment, duration .

Multiple Choice : This is a multi-faceted question that gives your guests an opportunity to rate the various core elements of your fundraiser. Break it into sections for each element and allow guests to rate them on a scale of 1-10, with 10 being the best that element could possibly be. This will give you a quick look at your areas of strength and give you a starting point for planning future events that improve on weaker areas. Event venue, food/beverage offerings, entertainment, and duration are particularly important for fundraising events because, unlike a conference or workshop, your guests aren’t there with the goal of learning or development — they are there to have a great time in exchange for their donations to your cause. Without a fantastic venue, delicious food and drink, and enjoyable entertainment, your guests are unlikely to be motivated to attend — much less throw a hefty donation your way! 

Multiple Choice : Many fundraising events feature a silent or online auction, raffle, or other prize-based activities to encourage donations. If your event has an auction or raffle at the center of its festivities, be sure to give guests the opportunity to rate the quality of the offerings or prizes on a scale of 1-10. 

If many guests give the items a low rating, it’s time to consider ways to improve your prizes for your next fundraiser, or consider a different method of driving donations. If many guests rank the quality of the items highly, but the auction bids or raffle entries do not reflect that level of interest, it is possible that your starting bid or ticket cost was simply too high for your guests’ ideal price range. Consider starting future auctions or raffles at a lower cost and use the quality of your prizes to drive the excitement and, in turn, the bids! 

Open-Ended: Like all the more general post-event survey questions, this open-ended question is designed to give guests a chance to talk about what they did and did not like about your fundraiser. You’ll learn a lot about what guests want and expect from an event at which they are expected to donate, which can go a long way when planning your next fundraiser and determining event specifics that will drive guest satisfaction. 

Improve Feedback by Hosting at the Heritage Center of Brooklyn Center

Let our expert planning team ensure your next event venue is rated a 10/10 across the board! Our elegant event spaces are ideal for corporate events, including conferences, workshops, presentations, fundraisers, and more! Our planners are experienced in coordinating successful events of all types and sizes, and we’d be delighted to help you plan an event guests will be eager to rave about! Contact us today to learn more and start planning your next extraordinary event.

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Presenter Feedback Survey Template

Time to complete 3 minutes (approx.)

A good presentation can be inspiring, engaging, and compelling. A bad presentation can be boring, confusing, or disappointing. Either way, the audience is left with a lasting impression of the presenter and the topic. How would you rate your latest presentation? No matter the opinion of the presenter, the experience of the audience matters most, and presentation survey questions can help to uncover their candid thoughts.

Some audience feedback will be obvious right away, from attendance to facial expression to levels of applause. Still, an applause meter can only tell you so much. As a presenter or an event organizer, gather more valuable feedback with the Presenter Feedback Survey. Nobody wants to disappoint an audience, but it’s much easier to make improvements if you know how well expectations have been met.

Presentation feedback surveys can be used to improve the quality of the presentation, the style of the presenter, or even the schedule of future presentations. The best presentations are a collaboration between presenter, audience, and organizer. Be sure your next presentation meets your goals by ensuring communication is more than just one-way.

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Presentation Feedback Survey Template

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Could your presenting skills use a refresher?

Delivering a presentation at a meeting or an event isn’t easy. But, in the moment, it’s hard to know if well it went. Pressure can get to the best of us, so invite your audience to share their thoughts with a presentation feedback survey.

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Getting open and honest feedback.

It’s hard to critique someone face to face. If you want honest feedback, an anonymous survey is the way forward. It’ll make getting opinions from your audience a much easier process.

But, how do you get feedback that actually helps you improve? It’s all about the questions you ask. We recommend a mix of open and closed questions. Be as specific as possible—our flexible typeforms make it easy.

Embedding surveys into your event strategy

Whether you’re running a two-day conference, a webinar or a small networking event, feedback surveys are an essential part of your strategy.

In order to provide the best event, you need to know more about your audience’s experience. Following your presentation, gather your feedback and analyse areas for improvement ahead of your next event. Reviewing your feedback survey results is easy with Typeform. Download a shareable report, or simply export the data into a spreadsheet.

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35 post-event survey questions to ask for event feedback

Putting on a successful event is no easy feat: a lot goes into creating a positive event experience for attendees, from finding compelling speakers to inviting the right sponsors. One way to measure attendee satisfaction is by surveying them after the event with the right post-event survey questions.

Without evidence of what worked and what didn’t at your event, it’s much more difficult to plan future events that your stakeholders want to attend. Even negative feedback can alert you to what needs to change in order to make your events more successful. Keep reading to learn how to effectively capture the attendee experience with post-event surveys.

In this post, we’ll cover:

• What is a post-event survey?

Why send post-event surveys?

• Types of post-event survey questions
• How to conduct a post-event survey

35 post-event survey questions

• Pre-event survey questions: what to ask and why

What is a post-event survey? 

A post-event survey is a questionnaire intended to collect valuable feedback from attendees following an event. By using a range of question types, post-event surveys extract both positive and negative sentiments that can be used to improve events in the future.

Typically, post-event surveys ask about the event’s location, speakers, presentations, catering options, and more. Asking questions about every attendee touchpoint can help you pinpoint what’s working and what’s not in your event planning, marketing, and management processes.

There are a number of advantages of sending post-event surveys: 

1. Build trust with your attendees

Surveys allow event attendees to use their voices and share their opinions of your event. Giving them the opportunity to share their feedback builds trust – it demonstrates you care about their experiences, and that you want to improve your next event based on their input.

2. Use data to improve and forecast future events

Once you’ve collected attendee feedback by asking post-event survey questions, that data can inform decisions for your next event. For example, if attendees prefer more food options accommodating different dietary restrictions, that’s crucial feedback you wouldn’t have without post-event surveys.

For a more quantitative metric, Net Promoter Score (NPS) surveys measure how likely attendees are to recommend your event to others on a scale of 0 (very unlikely) to 10 (very likely). The accumulated score across all respondents translates to a holistic NPS score, which you can use to measure attendee loyalty and interest.

3. Attract new sponsors

Thanks to your projected growth numbers and positive attendee feedback scores, you have tangible results you can use to attract new sponsors for your event. Providing potential sponsors with projections of attendee numbers and engagement levels can give them the confidence they need in the expected return on their investment.

Types of post-event survey questions 

To reap the benefits of post-event surveys, it’s important to first get to know the types of survey questions you can ask attendees.

Close-ended questions

Close-ended questions are survey questions that include predetermined answers for respondents to choose from. They can be answered with a simple one-word answer or via a set of multiple choice answers. 

These types of questions are preferable for post-event surveys because they allow you to gather quantitative data that can then be analyzed and tracked over time (e.g., year-over-year for an annual event).

Dichotomous, rating scale, Likert scale, and multiple choice questions are types of close-ended questions.

Dichotomous questions

Short and to the point, dichotomous questions are excellent post-event survey questions. They can only be answered in one of two ways, such as yes/no or thumbs up/thumbs down, and allow for quick and effortless analysis.

Rating scale and Likert scale questions

Rating scale questions ask respondents to share their input by choosing a number on a scale. A Likert scale , a type of rating scale, includes answer options that typically range from strongly agree to strongly disagree on a 5 or 7-point scale. Using Likert and rating scale questions can help you quickly determine how people feel about your event.

Multiple choice questions 

Multiple choice questions provide event attendees with several answer options. These predetermined answers make it easier for the attendee to respond; they also make it easier for you to collect and analyze the data.

With multiple choice questions, you gather extra information to help you make decisions about upcoming events, understand where you can improve the attendee experience, or decide where to advertise to reach your audience.

Open-ended questions

Open-ended questions are survey questions that allow event attendees to respond in their own words.

You can use open-ended questions in post-event surveys to gather qualitative data about the event. That is, you won’t necessarily be able to tally statistics, but you will likely uncover insights or recurring sentiment trends that you might not have been aware of.

This type of survey question is a great follow-up to the Likert scale question to dig deeper into why attendees chose a certain answer.

Demographic survey questions 

Demographic survey questions typically ask about location, age, income, gender, race, family information, and personal habits. Including demographic survey questions at the end of your post-event surveys will help you understand who your attendees are and where they come from.

Demographic information can not only help you to better market and pitch your events, but also target specific audience groups for attracting new attendees and supporting future event growth.

How to conduct a post-event survey 

Now that we’ve covered the types of questions you can ask, let’s discuss some best practices for conducting post-event surveys.

1. Gather attendees’ contact information 

With each attendee who registers for your event, make sure to capture their email address or phone number so that they can receive your post-event survey. You will also need to determine their preferred method of contact to increase the likelihood of attendees responding to your survey.

2. Prepare your post-event survey ahead of time

When possible, prepare your survey ahead of your event so that you can send it as soon as the event’s over – or at least within one business day of the event. That way, the details are fresh in your attendees’ minds, and they can provide you with constructive feedback to make your next event even better.

3. Think through your survey questions and question types 

After collecting the attendees’ contact information, decide what questions you want to ask them in your post-event survey. Here’s what you’ll want to think through:

• What to ask: Include questions about different touchpoints, like the check-in experience, event location, presentation topics, and food options.
• How to ask: Ask close-ended and open-ended questions to tally quantitative data into metrics you can compare and track over time, as well as qualitative data to dig deeper into attendee sentiment. Also, to receive high response rates, consider all survey design best practices to ensure your survey is as optimized as possible.
• Who to ask: Be sure to also include demographic survey questions as they will reveal who your event attendees are now – and who you might want to target in the future.

Not sure which questions to ask? We’ve included a comprehensive list of post and pre-event survey questions below. Or, jump directly into our pre-event and post-event survey templates!

3. Distribute the survey to attendees

Once you have your post-event survey questions selected, decide which survey distribution method is best suited for attendees. Depending on your audience, the best way to reach them may be online survey options like web , link , or email surveys ; or they might be more inclined to respond via physical options like a kiosk or QR code survey .

4. Send reminders 

Send a follow-up message a few days or a week later to remind people to share their feedback. Encourage responses by informing people that their feedback will help shape and improve future events. Letting people know their opinions matter will help motivate them to respond. You could also offer an incentive to improve your response rate, such as a free or discounted ticket for your next event. 

Take a look at the following post-event survey questions, which you can use in your survey or fine-tune to your specific goal. 

Close-ended question examples

Dichotomous question examples

• Are you satisfied with the event’s venue?
• Have you attended [this event] before?
• Would you recommend our events to a friend or colleague?
• Will you attend this event next year?
• Did this event meet your expectations?

Rating/Likert scale question examples

• How would you rate the event overall?
• How would you rate the speakers?
• How would you rate the venue?
• How would you rate the staff?
• How likely are you to attend another event?
• How satisfied are you with the variety of topics presented at the conference?
• Today’s sessions included useful and insightful information.
• This conference features unique sessions I wouldn’t find at other events.
• How satisfied are you with the food and drink options at today’s event?
• I found the check-in process at this event to be seamless.

Multiple choice question examples

• How did you hear about the event?
• How many conferences do you attend per year?
• Which aspect of the event could we improve to make your experience better? Check all that apply.
• What part of today’s event was the most impactful?
• How much more would you spend on a ticket to this type of event next year?

Open-ended question examples

• Tell us more about why you selected that score:
• What was your favorite part of the conference?
• What would you want to see improved for next year?
• Tell us what differentiates this conference from others you’ve attended.
• Anything else you’d like to share about the event?

Demographic question examples

• What is your gender?
• What is your age?
• What is your ethnic background?
• Where are you located?
• What is the highest level of education you have achieved?
• What is your marital status?
• What is your employment status?
• What is your annual household income?
• How many dependents live in your home?
• What is the primary language spoken in your home?

Pre-event survey questions: What to ask and why

Up until now, we’ve focused on post-event surveys. But there’s another opportunity for you to gather feedback from attendees: before your event.

A pre-event survey can help you better understand why people are attending your event in the first place, how easy it was to find the information they needed to register/attend, as well as how to make your event as inclusive and accessible as possible for all attendees.

Pre-event survey question examples 

• What is your name?
• What is your email address?
• How did you hear about us?
• What days do you plan on attending?
• I could easily find the event information I needed.
• Have you attended this event before?
• If you have any dietary restrictions, please list those below:
• If you have accessibility requirements, please list those below:
• What are you hoping to get out of this event?

Whether you send pre-event or post-event surveys , Delighted’s free online survey maker has templates for both. Start surveying in minutes today.

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90 Survey Question Examples + Best Practices Checklist

What makes a good survey question, what is the importance of asking the right questions, 9 types of survey questions + examples, how to conduct surveys effectively, make surveys easier with fullsession, fullsession pricing plans, install your first website survey today, faqs about survey questions.

An effective survey is the best way to collect customer feedback. It will serve as your basis for multiple functions, such as improving your product, supplementing market research, creating new marketing strategies, and much more. But what makes an effective survey?

The answer is simple–you have to ask the right questions. Good survey questions gather concrete information from your audience and give you a solid idea of what you need to do next. However, the process of creating a survey is not that easy–you want to make every question count.

In this article we’ll cover everything you need to know about survey questions, with 90 examples and use cases.

Understanding the anatomy of a good survey question can transform your approach to data collection, ensuring you gather information that’s both actionable and insightful. Let’s dive deeper into the elements that make a survey question effective:

• Clarity is Key:  Questions should be straightforward and leave no room for interpretation, ensuring uniform understanding across all respondents.
• Conciseness Matters:  Keep questions short and to the point. Avoid unnecessary wording that could confuse or disengage your audience.
• Bias-Free Questions:  Ensure questions are neutral and do not lead respondents toward a particular answer. This maintains the integrity of your data.
• Avoiding Ambiguity:  Specify the context clearly and ask questions in a way that allows for direct and clear answers, eliminating confusion.
• Ensuring Relevance:  Each question should have a clear purpose and be directly related to your survey’s objectives, avoiding any irrelevant inquiries.
• Easy to Answer:  Design questions in a format that is straightforward for respondents to understand and respond to, whether open-ended, multiple-choice, or using a rating scale.

Keep these points in mind as you prepare to write your survey questions. It also helps to refer back to these goals after drafting your survey so you can see if you hit each mark.

The primary goal of a survey is to collect information that would help meet a specific goal, whether that be gauging customer satisfaction or getting to know your target audience more. Asking the right survey questions is the best way to achieve that goal. More specifically, a good survey can help you with:

Informed Decision-Making

A solid foundation of data is essential for any business decision, and the right survey questions point you in the direction of the most valuable information.

Survey responses serve as a basis for the strategic decisions that can propel a business forward or redirect its course to avoid potential pitfalls. By understanding what your audience truly wants or needs, you can tailor your products or services to meet those demands more effectively.

Uncovering Customer Preferences

Today’s consumers have more options than ever before, and their preferences can shift with the wind. Asking the right survey questions helps you tap into the current desires of their target market, uncovering trends and preferences that may not be immediately obvious.

This insight allows you to adapt your products, services, and marketing messages to resonate more deeply with the target audience, fostering loyalty and encouraging engagement.

Identifying Areas for Improvement

No product, service, or customer experience is perfect, but the path to improvement lies in understanding where the gaps are. The right survey questions can shine a light on these areas, offering a clear view of what’s working and what’s not.

This feedback is invaluable for continuous improvement, helping you refine your products and enhance the customer experience. In turn, this can lead to increased satisfaction, loyalty, and positive word-of-mouth.

Reducing Churn Rate

Churn rate is the percentage of customers who stop using your service or product over a given period. High churn rates can be a symptom of deeper issues, such as dissatisfaction with the product or service, poor customer experience, or unmet needs. Including good survey questions can help you identify the reasons behind customer departure and take proactive steps to address them.

For example, survey questions that explore customer satisfaction levels, reasons for discontinuation, or the likelihood of recommending the service to others can pinpoint specific factors contributing to churn.

Minimizing Website Bounce Rate

Bounce rate  is the percentage of visitors leaving a website after viewing just one page. High bounce rates may signal issues with a site’s content, layout, or user experience not meeting visitor expectations.

Utilizing surveys to ask about visitors’ web experiences can provide valuable insights into website usability, content relevance, and navigation ease. Effectively, well-crafted survey questions aimed at understanding the user experience can lead to strategic adjustments, improving overall website performance, and fostering a more engaged audience.

A good survey consists of two or more types of survey questions. However, all questions must serve a purpose. In this section, we divide survey questions into nine categories and include the best survey question examples for each type:

1. Open Ended Questions

Open-ended questions  allow respondents to answer in their own words instead of selecting from pre-selected answers.

“What features would you like to see added to our product?”

“How did you hear about our service?”

“What was your reason for choosing our product over competitors?”

“Can you describe your experience with our customer service?”

“What improvements can we make to enhance your user experience?”

“Why did you cancel your subscription?”

“What challenges are you facing with our software?”

“How can we better support your goals?”

“What do you like most about our website?”

“Can you provide feedback on our new product launch?”

When to use open-ended questions: Using these survey questions is a good idea when you don’t have a solid grasp of customer satisfaction yet. Customers will have the freedom to express all their thoughts and opinions, which, in turn, will let you have an accurate feel of how customers perceive your brand.

2. Multiple Choice Questions

Multiple-choice questions offer a set of predefined answers, usually three to four. Businesses usually use multiple-choice survey questions to gather information on participants’ attitudes, behaviors, and preferences.

“Which of the following age groups do you fall into? (Under 18, 19-25, 26-35, 36-45, 46-55, 56+)”

“What is your primary use of our product? (Personal, Business, Educational)”

“How often do you use our service? (Daily, Weekly, Monthly, Rarely)”

“Which of our products do you use? (Product A, Product B, Product C, All of the above)”

“What type of content do you prefer? (Blogs, Videos, Podcasts, eBooks)”

“Where do you usually shop for our products? (Online, In-store, Both)”

“What is your preferred payment method? (Credit Card, PayPal, Bank Transfer, Cash)”

“Which social media platforms do you use regularly? (Facebook, Twitter, Instagram, LinkedIn)”

“What is your employment status? (Employed, Self-Employed, Unemployed, Student)”

“Which of the following best describes your fitness level? (Beginner, Intermediate, Advanced, Expert)”

When to use multiple-choice questions: Asking multiple-choice questions can help with market research and segmentation. You can easily divide respondents depending on what pre-determined answer they choose. However, if this is the purpose of your survey, each question must be based on behavioral types or customer personas.

3. Yes or No Questions

Yes or no questions are straightforward, offering a binary choice.

“Have you used our product before?”

“Would you recommend our service to a friend?”

“Are you satisfied with your purchase?”

“Do you understand the terms and conditions?”

“Was our website easy to navigate?”

“Did you find what you were looking for?”

“Are you interested in receiving our newsletter?”

“Have you attended one of our events?”

“Do you agree with our privacy policy?”

“Have you experienced any issues with our service?”

When to use yes/no questions: These survey questions are very helpful in market screening and filtering out certain people for targeted surveys. For example, asking “Have you used our product before?” helps you separate the people who have tried out your product, a.k.a. the people who qualify for your survey.

4. Rating Scale Questions

Rating scale questions ask respondents to rate their experience or satisfaction on a numerical scale.

“On a scale of 1-10, how would you rate our customer service?”

“How satisfied are you with the product quality? (1-5)”

“Rate your overall experience with our website. (1-5)”

“How likely are you to purchase again? (1-10)”

“On a scale of 1-10, how easy was it to find what you needed?”

“Rate the value for money of your purchase. (1-5)”

“How would you rate the speed of our service? (1-10)”

“Rate your satisfaction with our return policy. (1-5)”

“How comfortable was the product? (1-10)”

“Rate the accuracy of our product description. (1-5)”

When to use rating scale questions: As you can see from the survey question examples above, rating scale questions give you excellent  quantitative data  on customer satisfaction.

5. Checkbox Questions

Checkbox questions allow respondents to select multiple answers from a list. You can also include an “Others” option, where the respondent can answer in their own words.

“Which of the following features do you value the most? (Select all that apply)”

“What topics are you interested in? (Select all that apply)”

“Which days are you available? (Select all that apply)”

“Select the services you have used. (Select all that apply)”

“What types of notifications would you like to receive? (Select all that apply)”

“Which of the following devices do you own? (Select all that apply)”

“Select any dietary restrictions you have. (Select all that apply)”

“Which of the following brands have you heard of? (Select all that apply)”

“What languages do you speak? (Select all that apply)”

“Select the social media platforms you use regularly. (Select all that apply)”

When to use checkbox questions: Checkbox questions are an excellent tool for collecting  psychographic data , including information about customers’ lifestyles, behaviors, attitudes, beliefs, etc. Moreover, survey responses will help you correlate certain characteristics to specific market segments.

6. Rank Order Questions

Rank order questions ask respondents to prioritize options according to their preference or importance.

“Rank the following features in order of importance to you. (Highest to Lowest)”

“Please rank these product options based on your preference. (1 being the most preferred)”

“Rank these factors by how much they influence your purchase decision. (Most to Least)”

“Order these services by how frequently you use them. (Most frequent to Least frequent)”

“Rank these issues by how urgently you think they need to be addressed. (Most urgent to Least urgent)”

“Please prioritize these company values according to what matters most to you. (Top to Bottom)”

“Rank these potential improvements by how beneficial they would be for you. (Most beneficial to Least beneficial)”

“Order these content types by your interest level. (Most interested to Least interested)”

“Rank these brands by your preference. (Favorite to Least favorite)”

“Prioritize these activities by how enjoyable you find them. (Most enjoyable to Least enjoyable)”

When to use rank order questions: Respondents must already be familiar with your brand or products to answer these questions, which is why we recommend using these for customers in the middle or bottom of your  conversion funnel .

7. Likert Scale Questions

Likert scale questions measure the intensity of feelings towards a statement on a scale of agreement or satisfaction. Usually, these survey questions use a 5 to 7-point scale, ranging from “Strongly Agree” to “Strongly Disagree” or something similar.

• “I am satisfied with the quality of customer service. (Strongly Agree, Agree, Neutral, Disagree, Strongly Disagree)”
• “The product meets my needs. (Strongly Agree to Strongly Disagree)”
• “I find the website easy to navigate. (Strongly Agree to Strongly Disagree)”
• “I feel that the pricing is fair for the value I receive. (Strongly Agree to Strongly Disagree)”
• “I would recommend this product/service to others. (Strongly Agree to Strongly Disagree)”
• “I am likely to purchase from this company again. (Strongly Agree to Strongly Disagree)”
• “The company values customer feedback. (Strongly Agree to Strongly Disagree)”
• “I am confident in the security of my personal information. (Strongly Agree to Strongly Disagree)”
• “The product features meet my expectations. (Strongly Agree to Strongly Disagree)”
• “Customer service resolved my issue promptly. (Strongly Agree to Strongly Disagree)”

When to use Likert scale questions: You can use these survey question examples in different types of surveys, such as customer satisfaction (CSAT) surveys. Likert scale questions give you precise measurements of how satisfied respondents are with a specific aspect of your product or service.

8. Matrix Survey Questions

Matrix survey questions allow respondents to evaluate multiple items using the same set of response options. Many companies combine matrix survey questions with Likert scales to make the survey easier to do.

• “Please rate the following aspects of our service. (Customer support, Product quality, Delivery speed)”
• “Evaluate your level of satisfaction with these website features. (Search functionality, Content relevance, User interface)”
• “Rate the importance of the following factors in your purchasing decision. (Price, Brand, Reviews)”
• “Assess your agreement with these statements about our company. (Innovative, Ethical, Customer-focused)”
• “Rate your satisfaction with these aspects of our product. (Ease of use, Durability, Design)”
• “Evaluate these aspects of our mobile app. (Performance, Security, Features)”
• “Rate how well each of the following describes our brand. (Trustworthy, Innovative, Responsive)”
• “Assess your satisfaction with these elements of our service. (Responsiveness, Accuracy, Friendliness)”
• “Rate the effectiveness of these marketing channels for you. (Email, Social Media, Print Ads)”
• “Evaluate your agreement with these workplace policies. (Flexibility, Diversity, Wellness initiatives)”

When to use matrix survey questions: Ask matrix survey questions when you want to make your survey more convenient to answer, as they allow multiple questions on various topics without repeating options. This is particularly helpful when you want to cover many points of interest in one survey.

9. Demographic Questions

Lastly, demographic questions collect basic information about respondents, aiding in data segmentation and analysis.

• “What is your age?”
• “What is your gender? (Male, Female, Prefer not to say, Other)”
• “What is your highest level of education completed?”
• “What is your employment status? (Employed, Self-employed, Unemployed, Student)”
• “What is your household income range?”
• “What is your marital status? (Single, Married, Divorced, Widowed)”
• “How many people live in your household?”
• “What is your ethnicity?”
• “In which city and country do you currently reside?”
• “What is your occupation?”

When to use demographic questions: From the survey question examples, you can easily tell that these questions aim to collect information on your respondents’ backgrounds, which will be helpful in creating buyer personas and improving market segmentation.

Surveys can help you accomplish many things for your business, but only if you do it right. Creating the perfect survey isn’t just about crafting the best survey questions, you also have to:

1. Define Your Objectives

Before crafting your survey, be clear about what you want to achieve. Whether it’s understanding customer satisfaction, gauging interest in a new product, or collecting feedback on services, having specific objectives will guide your survey design and ensure you ask the right questions.

2. Know Your Audience

Understanding who your respondents are will help tailor the survey to their interests and needs, increasing the likelihood of participation. Consider demographics, behaviors, and preferences to make your survey relevant and engaging to your target audience.

3. Choose the Right Type of Survey Questions

Utilize a mix of the nine types of survey questions to gather a wide range of data. Balance open-ended questions for qualitative insights with closed-ended questions for easy-to-analyze quantitative data. Ensure each question aligns with your objectives and is clear and concise.

4. Keep It Short and Simple (KISS)

Respondents are more likely to complete shorter surveys. Aim for a survey that takes 5-10 minutes to complete, focusing on essential questions only. A straightforward and intuitive survey design encourages higher response rates.

5. Use Simple Language

Avoid technical jargon, complex words, or ambiguous terms. The language should be accessible to all respondents, ensuring that questions are understood as intended.

6. Ensure Anonymity and Confidentiality

Assure respondents that their answers are anonymous and their data will be kept confidential. This assurance can increase the honesty and accuracy of the responses you receive.

7. Test Your Survey

Pilot your survey with a small group before full deployment. This testing phase can help identify confusing questions, technical issues, or any other aspects of the survey that might hinder response quality or quantity.

8. Choose the Right Distribution Channels

Select the most effective channels to reach your target audience. This could be via email, social media, your website, or in-app notifications, depending on where your audience is most active and engaged.

9. Offer Incentives

Consider offering incentives to increase participation rates. Incentives can range from discounts, entry into a prize draw, or access to exclusive content. Ensure the incentive is relevant and appealing to your target audience.

10. Analyze and Act on the Data

After collecting the responses, analyze the data to extract meaningful insights. Use these insights to make informed decisions, implement changes, or develop strategies that align with your objectives. Sharing key findings and subsequent actions with respondents can also demonstrate the value of their feedback and encourage future participation.

11. Follow Up

Consider following up with respondents after the survey, especially if you promised to share results or if you’re conducting longitudinal studies. A follow-up can reinforce their importance to your research and maintain engagement over time.

12. Iterate and Improve

Surveys are not a one-time activity. Regularly conducting surveys and iterating based on previous feedback and results can help you stay aligned with your audience’s changing needs and preferences.

These survey question examples are a great place to start in creating efficient and effective surveys. Why not take it a step further by integrating a  customer feedback tool  on your website?

FullSession  lets you collect instant visual feedback with an intuitive in-app survey. With this tool, you can:

• Build unique surveys
• Target feedback based on users’ devices or specific pages
• Measure survey responses

Aside from FullSession’s customer feedback tool, you also gain access to:

• Interactive heat maps: A  website heat map  shows you which items are gaining the most attention and which ones are not, helping you optimize UI and UX.
• Session recordings: Watch  replays  or live sessions to see how users are navigating your website and pinpoint areas for improvement.
• Funnels and conversions: Analyze funnel data to figure out what’s causing  funnel drops  and what contributes to successful conversions.

The FullSession platform offers a  14-day free trial.  It provides two paid plans—Basic and Business. Here are more details on each plan.

• The Basic plan costs $39/month and allows you to monitor up to 5,000 monthly sessions.
• The Business plan costs $149/month and helps you to track and analyze up to 25,000 monthly sessions.
• The Enterprise plan starts from 100,000 monthly sessions and has custom pricing.

If you need more information, you can  get a demo.

It takes less than 5 minutes to set up your first website or app survey form, with  FullSession , and it’s completely free!

How many questions should I include in my survey?

Aim for 10-15 questions to keep surveys short and engaging, ideally taking 5-10 minutes to complete. Focus on questions that directly support your objectives.

How can I ensure my survey questions are not biased?

Use neutral language, avoid assumptions, balance answer choices, and pre-test your survey with a diverse group to identify and correct biases.

How do I increase my survey response rate?

To boost response rates, ensure your survey is concise and relevant to the audience. Use engaging questions, offer incentives where appropriate, and communicate the value of respondents’ feedback. Choose the right distribution channels to reach your target audience effectively.

Enhance Your Insights With Richer User Behavior Data

Discover FullSession's Digital Experience Intelligence solution firsthand. Explore FullSession for free

Academic Experience

Great survey questions: How to write them & avoid common mistakes

Learning how to write survey questions is both art and science. The wording you choose can make the difference between accurate, useful data and just the opposite. Fortunately, we’ve got a raft of tips to help.

Figuring out how to make a good survey that yields actionable insights is all about sweating the details. And writing effective questionnaire questions is the first step.

Essential for success is understanding the different types of survey questions and how they work. Each format needs a slightly different approach to question-writing.

In this article, we’ll share how to write survey questionnaires and list some common errors to avoid so you can improve your surveys and the data they provide.

Free eBook: The Qualtrics survey template guide

Survey question types

Did you know that Qualtrics provides 23 question types you can use in your surveys ? Some are very popular and used frequently by a wide range of people from students to market researchers, while others are more specialist and used to explore complex topics. Here’s an introduction to some basic survey question formats, and how to write them well.

Multiple choice

Familiar to many, multiple choice questions ask a respondent to pick from a range of options. You can set up the question so that only one selection is possible, or allow more than one to be ticked.

When writing a multiple choice question…

• Be clear about whether the survey taker should choose one (“pick only one”) or several (“select all that apply”).
• Think carefully about the options you provide, since these will shape your results data.
• The phrase “of the following” can be helpful for setting expectations. For example, if you ask “What is your favorite meal” and provide the options “hamburger and fries”, “spaghetti and meatballs”, there’s a good chance your respondent’s true favorite won’t be included. If you add “of the following” the question makes more sense.

Asking participants to rank things in order, whether it’s order of preference, frequency or perceived value, is done using a rank structure. There can be a variety of interfaces, including drag-and-drop, radio buttons, text boxes and more.

When writing a rank order question…

• Explain how the interface works and what the respondent should do to indicate their choice. For example “drag and drop the items in this list to show your order of preference.”
• Be clear about which end of the scale is which. For example, “With the best at the top, rank these items from best to worst”
• Be as specific as you can about how the respondent should consider the options and how to rank them. For example, “thinking about the last 3 months’ viewing, rank these TV streaming services in order of quality, starting with the best”

Slider structures ask the respondent to move a pointer or button along a scale, usually a numerical one, to indicate their answers.

When writing a slider question…

• Consider whether the question format will be intuitive to your respondents, and whether you should add help text such as “click/tap and drag on the bar to select your answer”
• Qualtrics includes the option for an open field where your respondent can type their answer instead of using a slider. If you offer this, make sure to reference it in the survey question so the respondent understands its purpose.

Also known as an open field question, this format allows survey-takers to answer in their own words by typing into the comments box.

When writing a text entry question…

• Use open-ended question structures like “How do you feel about…” “If you said x, why?” or “What makes a good x?”
• Open-ended questions take more effort to answer, so use these types of questions sparingly.
• Be as clear and specific as possible in how you frame the question. Give them as much context as you can to help make answering easier. For example, rather than “How is our customer service?”, write “Thinking about your experience with us today, in what areas could we do better?”

Matrix table

Matrix structures allow you to address several topics using the same rating system, for example a Likert scale (Very satisfied / satisfied / neither satisfied nor dissatisfied / dissatisfied / very dissatisfied).

When writing a matrix table question…

• Make sure the topics are clearly differentiated from each other, so that participants don’t get confused by similar questions placed side by side and answer the wrong one.
• Keep text brief and focused. A matrix includes a lot of information already, so make it easier for your survey-taker by using plain language and short, clear phrases in your matrix text.
• Add detail to the introductory static text if necessary to help keep the labels short. For example, if your introductory text says “In the Philadelphia store, how satisfied were you with the…” you can make the topic labels very brief, for example “staff friendliness” “signage” “price labeling” etc.

Now that you know your rating scales from your open fields, here are the 7 most common mistakes to avoid when you write questions. We’ve also added plenty of survey question examples to help illustrate the points.

Likert Scale Questions

Likert scales are commonly used in market research when dealing with single topic survyes. They're simple and most reliable when combatting survey bias . For each question or statement, subjects choose from a range of possible responses. The responses, for example, typically include:

• Strongly agree
• Strongly disagree

7 survey question examples to avoid.

There are countless great examples of writing survey questions but how do you know if your types of survey questions will perform well? We've highlighted the 7 most common mistakes when attempting to get customer feedback with online surveys.

Survey question mistake #1: Failing to avoid leading words / questions

Subtle wording differences can produce great differences in results. For example, non-specific words and ideas can cause a certain level of confusing ambiguity in your survey. “Could,” “should,” and “might” all sound about the same, but may produce a 20% difference in agreement to a question.

In addition, strong words such as “force” and “prohibit” represent control or action and can bias your results.

Example: The government should force you to pay higher taxes.

No one likes to be forced, and no one likes higher taxes. This agreement scale question makes it sound doubly bad to raise taxes. When survey questions read more like normative statements than questions looking for objective feedback, any ability to measure that feedback becomes difficult.

Wording alternatives can be developed. How about simple statements such as: The government should increase taxes, or the government needs to increase taxes.

Example: How would you rate the career of legendary outfielder Joe Dimaggio?

This survey question tells you Joe Dimaggio is a legendary outfielder. This type of wording can bias respondents.

How about replacing the word “legendary” with “baseball” as in: How would you rate the career of baseball outfielder Joe Dimaggio? A rating scale question like this gets more accurate answers from the start.

Survey question mistake #2: Failing to give mutually exclusive choices

Multiple choice response options should be mutually exclusive so that respondents can make clear choices. Don’t create ambiguity for respondents.

Review your survey and identify ways respondents could get stuck with either too many or no single, correct answers to choose from.

Example: What is your age group?

What answer would you select if you were 10, 20, or 30? Survey questions like this will frustrate a respondent and invalidate your results.

Example: What type of vehicle do you own?

This question has the same problem. What if the respondent owns a truck, hybrid, convertible, cross-over, motorcycle, or no vehicle at all?

Survey question mistake #3: Not asking direct questions

Questions that are vague and do not communicate your intent can limit the usefulness of your results. Make sure respondents know what you’re asking.

Example: What suggestions do you have for improving Tom’s Tomato Juice?

This question may be intended to obtain suggestions about improving taste, but respondents will offer suggestions about texture, the type of can or bottle, about mixing juices, or even suggestions relating to using tomato juice as a mixer or in recipes.

Example: What do you like to do for fun?

Finding out that respondents like to play Scrabble isn’t what the researcher is looking for, but it may be the response received. It is unclear that the researcher is asking about movies vs. other forms of paid entertainment. A respondent could take this question in many directions.

Survey question mistake #4: Forgetting to add a “prefer not to answer” option

Sometimes respondents may not want you to collect certain types of information or may not want to provide you with the types of information requested.

Questions about income, occupation, personal health, finances, family life, personal hygiene, and personal, political, or religious beliefs can be too intrusive and be rejected by the respondent.

Privacy is an important issue to most people. Incentives and assurances of confidentiality can make it easier to obtain private information.

While current research does not support that PNA (Prefer Not to Answer) options increase data quality or response rates, many respondents appreciate this non-disclosure option.

Furthermore, different cultural groups may respond differently. One recent study found that while U.S. respondents skip sensitive questions, Asian respondents often discontinue the survey entirely.

• What is your race?
• What is your age?
• Did you vote in the last election?
• What are your religious beliefs?
• What are your political beliefs?
• What is your annual household income?

These types of questions should be asked only when absolutely necessary. In addition, they should always include an option to not answer. (e.g. “Prefer Not to Answer”).

Survey question mistake #5: Failing to cover all possible answer choices

Do you have all of the options covered? If you are unsure, conduct a pretest version of your survey using “Other (please specify)” as an option.

If more than 10% of respondents (in a pretest or otherwise) select “other,” you are probably missing an answer. Review the “Other” text your test respondents have provided and add the most frequently mentioned new options to the list.

Example: You indicated that you eat at Joe's fast food once every 3 months. Why don't you eat at Joe's more often?

There isn't a location near my house

I don't like the taste of the food

Never heard of it

This question doesn’t include other options, such as healthiness of the food, price/value or some “other” reason. Over 10% of respondents would probably have a problem answering this question.

Survey question mistake #6: Not using unbalanced scales carefully

Unbalanced scales may be appropriate for some situations and promote bias in others.

For instance, a hospital might use an Excellent - Very Good - Good - Fair scale where “Fair” is the lowest customer satisfaction point because they believe “Fair” is absolutely unacceptable and requires correction.

The key is to correctly interpret your analysis of the scale. If “Fair” is the lowest point on a scale, then a result slightly better than fair is probably not a good one.

Additionally, scale points should represent equi-distant points on a scale. That is, they should have the same equal conceptual distance from one point to the next.

For example, researchers have shown the points to be nearly equi-distant on the strongly disagree–disagree–neutral–agree–strongly agree scale.

Set your bottom point as the worst possible situation and top point as the best possible, then evenly spread the labels for your scale points in-between.

Example: What is your opinion of Crazy Justin's auto-repair?

Pretty good

The Best Ever

This question puts the center of the scale at fantastic, and the lowest possible rating as “Pretty Good.” This question is not capable of collecting true opinions of respondents.

Survey question mistake #7: Not asking only one question at a time

There is often a temptation to ask multiple questions at once. This can cause problems for respondents and influence their responses.

Review each question and make sure it asks only one clear question.

Example: What is the fastest and most economical internet service for you?

This is really asking two questions. The fastest is often not the most economical.

Example: How likely are you to go out for dinner and a movie this weekend?

Dinner and Movie

Dinner Only

Even though “dinner and a movie” is a common term, this is two questions as well. It is best to separate activities into different questions or give respondents these options:

5 more tips on how to write a survey

Here are 5 easy ways to help ensure your survey results are unbiased and actionable.

1. Use the Funnel Technique

Structure your questionnaire using the “funnel” technique. Start with broad, general interest questions that are easy for the respondent to answer. These questions serve to warm up the respondent and get them involved in the survey before giving them a challenge. The most difficult questions are placed in the middle – those that take time to think about and those that are of less general interest. At the end, we again place general questions that are easier to answer and of broad interest and application. Typically, these last questions include demographic and other classification questions.

2. Use “Ringer” questions

In social settings, are you more introverted or more extroverted?

That was a ringer question and its purpose was to recapture your attention if you happened to lose focus earlier in this article.

Questionnaires often include “ringer” or “throw away” questions to increase interest and willingness to respond to a survey. These questions are about hot topics of the day and often have little to do with the survey. While these questions will definitely spice up a boring survey, they require valuable space that could be devoted to the main topic of interest. Use this type of question sparingly.

3. Keep your questionnaire short

Questionnaires should be kept short and to the point. Most long surveys are not completed, and the ones that are completed are often answered hastily. A quick look at a survey containing page after page of boring questions produces a response of, “there is no way I’m going to complete this thing”. If a questionnaire is long, the person must either be very interested in the topic, an employee, or paid for their time. Web surveys have some advantages because the respondent often can't view all of the survey questions at once. However, if your survey's navigation sends them page after page of questions, your response rate will drop off dramatically.

How long is too long?  The sweet spot is to keep the survey to less than five minutes. This translates into about 15 questions. The average respondent is able to complete about 3 multiple choice questions per minute. An open-ended text response question counts for about three multiple choice questions depending, of course, on the difficulty of the question. While only a rule of thumb, this formula will accurately predict the limits of your survey.

4. Watch your writing style

The best survey questions are always easy to read and understand. As a rule of thumb, the level of sophistication in your survey writing should be at the 9th to 11th grade level. Don’t use big words. Use simple sentences and simple choices for the answers. Simplicity is always best.

5. Use randomization

We know that being the first on the list in elections increases the chance of being elected. Similar bias occurs in all questionnaires when the same answer appears at the top of the list for each respondent. Randomization corrects this bias by randomly rotating the order of the multiple choice matrix questions for each respondent.

Free Templates: Get free access to 30+ of Qualtrics' best survey templates

While not totally inclusive, these seven survey question tips are common offenders in building good survey questions. And the five tips above should steer you in the right direction.

Focus on creating clear questions and having an understandable, appropriate, and complete set of answer choices. Great questions and great answer choices lead to great research success. To learn more about survey question design, download our eBook, The Qualtrics survey template guide or get started with a free survey account with our world-class survey software .

Sarah Fisher

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Sample survey questions and examples

Sign up for an account today and access out library of survey questions and example templates.

While SurveyMonkey makes creating, conducting, and analyzing an online survey super simple, we know that sometimes the hardest part is figuring out how to ask that first question. Whether you’re looking for a survey template , or just need some inspiration from sample questions , we are here to help.

With over thousands of expert-written sample questions, it’s easy to get the insights you need. Learn more about our sample survey questions and examples below.

What is a good survey question?

A good survey question provides you with valuable insights and important information about your audience, whether they are customers, parents, or conference attendees. It is concise, strategic, and will equip you with insights that are actionable. Here are the 5 elements of a good survey question:

• The question is clear, concise, and written in direct language so it’s easy to understand. Plus, also make sure it’s free from grammatical and spelling errors which might send respondents away from taking your survey.
• It’s free of any bias or emotive language, so that the respondent isn’t persuaded toward one choice or away from another.
• It’s relevant, timely, and make sense to what the respondent is doing at the time. For example, you wouldn’t send a event feedback survey to one of your customers that never even attended the event. 
• It addresses only one topic avoid confusion and keep the answer focused on a single thought.
• It doesn’t offer absolutes, meaning, the answer choices have room for more nuanced responses. Asking if an individual loves or hates something won’t give you a clear indication of their true feelings.

Importance of asking good survey questions

If you do it right, your survey questions will show you crucial information about your target audience. You’ll find what they value, what’s stopping them from doing business with you, why they leave your website without making a purchase, and more. Here’s why it's important to ask good survey questions: 

Gain valuable data

Formulated correctly , your survey will provide you with valuable data that can be reported on clearly. For example, a good closed-ended survey question can give you numbers in the form of percentages, such as the number of customers that has a positive experience with customer support. These type of questions are best for viewing SurveyMonkey automatic charts and graphs . A good open-ended question will let you hear feedback straight from the customers mouth, which can make reporting in a word cloud especially valuable.

Ensure data is un unbiased

You want your survey questions to yield answers that truly reflect how your survey takers think and feel. By removing any bias, you’re ensuring you have the most accurate reflection of your audience. This includes making sure that your questions aren’t leading or loaded . 

Inform the business of customer needs

Good survey questions will yield actionable insights that you can use to improve your overall business model. For example, if you ask a customer how satisfied they are with your product or service, in a range from 1-5, you’ll have the data you need to make adjustments.

Uncover issues

A good survey question can give you some eye-opening information on your audience—like employees for example. If you ask employees whether they would recommend your company to a colleague or friend, and the response is overwhelmingly negative, then you’ve uncovered an issue in the employee experience that needs to be addressed.

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Best practices for good questions and great surveys

By following the best practices for creating surveys , your survey will be successful and participants will be able to provide you with clear, actionable data.

These best practices to ensure your questions are:

• Clear and concise
• Not double-barreled
• Unambiguous
• Have balanced choices
• Aren’t leading
• Don’t include absolutes

How sample survey questions can help

When it comes to analyzing the responses you collect, your questionnaire data is only as good as the questions you’ve asked. Let’s use a leading question as an example:

“Why don’t you like your job?”

This is a leading question because it assumes your survey participants don’t like their jobs and the type of responses you receive will all be around a negative employee experience. 

Similarly, if you don’t provide an “Other,” “None,” or “Not applicable” option for a question, you may force your survey-takers to pick an answer that doesn’t reflect how they really feel.

Which of the following pets do you own? (Choose all that apply)

To avoid these survey question blunder and others, use the SurveyMonkey Question Bank to choose a question that works within your survey. Or, if you don’t want to start from scratch, use one of our pre-written survey templates , and just customize it as you go along. SurveyMonkey Genius can also help score your survey to determine whether your questions need adjusting.

Good survey questions are the key to getting those valuable results you’re looking for. Our expert-written survey questions will help you reduce bias and give you more accurate responses. We make it easy to avoid survey slip-ups because we comply with survey best practices by using expert-certified Likert scales and effective question types . 

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Most popular survey types

We get answers to over 20 million questions daily and we’ve found that our most popular survey types are about:

• Event planning/feedback
• Employee engagement and satisfaction
• Customer satisfaction and customer service
• Market research and product testing

Below is an ordered list that shows the 7 most popular templates. Once signed in to your account, you can start building your survey or questionnaire with these example questions and you can modify them to fit your specific survey requirements.

Choose a template below to preview sample questions. (Some templates may not be available in all languages).

• Customer satisfaction

Customer satisfaction is defined as a client’s overall level of satisfaction with using your product or service. If you’re a business owner, you have to understand what your customers want in order to keep them happy and loyal. Our customer satisfaction survey template helps you figure out how your customers feel and allows you to catch small problems before they become big ones. 

Why you would use a customer satisfaction (CSAT) survey

Any business can benefit from using a customer satisfaction survey. If you’re a restaurant owner, you could use this survey to gather feedback on new menu items. Businesses that sell tangible products can ask customers questions about their experiences with the products, features, and overall impressions. Service providers may ask questions that help prioritize their offerings. Our templates are customizable, so you can use them to get any type of customer satisfaction feedback.

Advantages of CSAT surveys

Customer satisfaction surveys allow you to get an inside look at what your customers are thinking and feeling when they use your products or services. You can then take action to improve on parts that are struggling and reduce or remove problem items. 

• Employee satisfaction

It’s important to measuring employee satisfaction to avoid attrition, low morale, decreases in productivity, and more. Our employee satisfaction survey template will help you understand what is motivating your employees so you can maintain a high-performing workplace. 

Why would you use an employee satisfaction surveys

Employee satisfaction surveys are useful if your business is experiencing high turnover rates. If for example, your employees are noticeably less productive, or that employee reviews of your business are becoming more negative, then this survey will help you figure out why. Other use cases include: employee attendance at company events dropping, you’re re-evaluating compensation packages, or if you have new leadership. 

Advantages of employee satisfaction surveys

When your employees are happy, your customers are happy. Let employees know you care about them by asking for their honest feedback and using it to adjust your organization’s policies. You may find that your employee retention rates are higher and your company culture is more positive.

• Customer service

We’ve all had positive and negative experiences with customer support. When a customer needs support, they are looking for a positive experience—this will naturally lead to long-term loyalty. A customer services survey will let you know just how effectively your representatives are turning problems into solutions. Not sure what questions to ask? Our customer service survey template is a great place to start.

Use cases for customer service (CS) surveys

If you want to know why your customer are churning, or you’re trying to win then back, then a customer service survey might be a good idea. You can also use these surveys to understand how customers are using your products and services, and if they have any friction during their experience—purchase, usage, delivery, etc. 

Advantages of CS surveys

Not only are you able to determine what employees may need more education on the products and services your business offers but you can also uncover areas of improvement for your products and services.

• Market research

Launch your product successfully, test ideas for new product features, produce more effective marketing and advertising campaigns, and gain market intelligence with a little help from market research surveys. Detailed feedback from your target market or consumers will allow you to make changes and improvements in your strategies. Begin with our market research survey template and customize it to fit your needs.

Why would you do market research

Market research can help you do a variety of things. The most common method of market research is to do product testing to find out how your product is working. You can also use market research to get a an understanding of your competition . The insights gleaned from market research are put to practical use by reaching out to your target market before making any decisions that may affect their perceptions of your brand, product, or service.

Advantages of market research

Before launching a new campaign, product, or service, your business can use a market research survey to make sure your marketing plan is successful. Gauge your target demographic’s thoughts on your policies before stating them publicly. Know in advance what features your customers want from your product update.

• Public school survey

Find out what the parents, educators, and school personnel think about your public school climate with a survey. School climate plays a crucial role in the student experience. 

Why would you use a public school survey

A public school survey is given to enlighten school officials about a school’s climate, culture, and atmosphere. Our simple, school climate survey will help schools get to the heart of people’s perceptions.

Advantages of school surveys

Public school climate data reveals if your school has the right environment, resources, and relationships for its students to thrive. You can use this data to inform changes to enhance your school community.

SurveyMonkey has many education surveys to choose from—for administrators, students, instructors, and more.

Coworkers evaluate each other in a 360-degree employee evaluation. Unlike a typical performance review completed by a manager, this survey also takes into account feedback from peers customers, reporting staff, and anyone the individual has contact with. This template will help you get started on 360-degree employee evaluations . 

Why would you use a 360-degree employee survey

These types of surveys help the efficiency of organizations by learning where there might be friction or areas for improvement. It helps managers act on feedback from their employees, and helps colleagues become better collaborators. These surveys help employees assess their strengths and weaknesses, management styles, and more. 

Advantages of 360-degree evaulations

An employee receives feedback from multiple sources on various aspects of their job. This can build and strengthen work relationships, reveal areas for development, provide insight into training needs, and develop teamwork and accountability.

• K-12 parent survey (in collaboration with Harvard)

Our K-12 parent survey template was created in collaboration with The Harvard Graduate School of Education. It is used to survey parents on their thoughts, feelings, and attitudes about their child’s school. 

Why to use K-12 parent surveys

Teachers and administrators can distribute this survey to find out if parents are fostering learning outside of the classroom, how they view the school’s discipline system, whether they feel classroom lessons are motivating to students, and other factors affecting the success of the school.

Advantages of parent surveys

This survey provides parents with a way to express their views about the school, and it offers educators and administrators clear feedback as to parents’ perceptions. Find out what’s working and what’s not with our expert template.

Do you need to gather feedback on distance learning? Try our Distance Learning survey template .

Most popular survey question types

From open-ended to closed-ended question types, we offer over a dozen types of survey questions . The most popular (and often the most useful) are multiple-choice questions. However, different question types serve different purposes. Learn more about choosing the right question type and writing good survey questions .

Multiple choice questions

Multiple choice questions are the most popular type of survey question. In this type of question, respondents select one or more options from a list of answers you define. Multiple choice is the type of question used to provide structured data for analysis. 

Survey question examples:

Which of the following options best describes our brand?

• Family-oriented
• Eco-friendly

What product feature is most important to you?

Rating scale questions

In rating scale questions, respondents are offered answers on a scale with a range (eg. 0-10). By providing a range rather than simply “yes” or “no,” customers can express their opinions without committing to an absolute.

Survey question example:

How likely are you to recommend this product to a friend?

Not at all likely               Extremely likely 

Likert scale questions

To gauge your respondents’ opinions or attitudes on a range of topics, you’ll use Likert scale questions . They generally offer 5-7 options with extreme opposites at the ends and a neutral choice in the center. 

How would you rate your experience with our customer service representative?

• Very satisfied
• Neither satisfied nor dissatisfied
• Dissatisfied
• Very dissatisfied

Demographic questions

Interested in gathering information about your respondent’s background, income level, or relationship status? Demographic questions give you insight into your target audience. The answers to these questions allow you to segment your audience and examine your data in detail. Learn more about using demographic questions in your surveys.

What is your age?

• Prefer not to answer

Open-ended questions

Open-ended questions require respondents to type their answers in a provided comment box. There are no answer choices. These questions give respondents the opportunity to personalize their answers and offer feedback in their own words. These answers may be more difficult to analyze, but they can uncover information you hadn’t considered before.

• How would you describe your experience with us?
• What did you find most valuable about your experience?

Want to know the difference between open-ended and closed-ended questions ? 

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We hope this got you thinking about what questions you’re going to ask on your survey. Just for fun, see if you can guess what the most frequently used questions are!

Start with one of our expert-designed survey templates, or build your own using the certified questions available in our Question Bank. We also provide guides on how to write good survey questions, calculate a sample size , as well as create and conduct surveys. Explore those too!

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Table of Contents

What is an event survey, types of event survey questions, general event survey questions, survey questions for event attendees, survey questions for event volunteers, survey questions for sponsors and partners, survey questions for speakers and vips, survey questions for employees, survey questions for virtual events, 14 survey questions for hybrid event attendees, sponsors, and exhibitors, key takeaways: do more with event survey question data, 51 event survey questions you need to ask for the best insights.

Get inside the minds of your attendees and other stakeholders with these 51 must-ask event survey questions for virtual, in-person, and hybrid events.

What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event?

It’s hard to measure how well an event went when you only have your own experience to guide you. That’s why event tools like event surveys and event evaluations are critical for measuring attendee satisfaction. Pre-event and post-event survey questions help you gather important stakeholder feedback that would otherwise get lost in the shuffle or never shared at all. You can pair the insights you gain from event surveys with event KPIs pulled from your event platform to create a fully developed picture of how successful your event was, and how you can improve it in the future.

Don’t forget: All feedback is good feedback. Although negative feedback can sting, it’s essential for optimizing your event strategy and delivering the kinds of event experiences your attendees need, want, and expect. In this article, you’ll find event survey questions of all varieties to help you measure success and deliver the best events possible.

Event surveys are questionnaires designed to collect feedback from your attendees and can include a combination of multiple-choice and open-ended questions. You can send surveys to participants before, during, or after the event, and they are often shared digitally. Any person who interacted with your event should receive a survey because sponsors, attendees, and your event staff will all have unique perspectives on different aspects of your event.

Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this. Whether your goal is to build a case for pitching event sponsors, to create a great virtual event experience, or to improve attendee experience on the fly, event surveys lift the curtain and give organizers insight into how attendees feel.

There are several different ways that you can pose questions to stakeholders, including the following:

• NPS Questions: A multiple-choice question that asks participants to rate an item on a numeric scale. The resulting values determine the net promoter score ( NPS )
• Yes-no Questions: A binary question that is often followed by an open-ended question based on conditional logic
• Open-ended Questions: While harder to analyze en-masse, open-ended questions can provide valuable qualitative feedback

In this post, we’ll indicate whether each question functions best as an NPS question, Yes-no question, or open-ended qualitative question. These Question Type suggestions are just that — suggestions, it’s up to you to determine the best use for your event survey.

Read on to see 51 great event survey questions and how they can help you better evaluate your event.

1. What is your level of satisfaction with this event?

Question Type: NPS

Survey questions like this one are pretty straightforward. It’s a good starting point for the questions that follow and allows you to get the big picture idea of how the event went in general and if it met expectations. A best practice in event surveys is to start off more general and get more granular towards the end.

2. Which elements of the event did you like the most?

Question Type: Open-ended

Questions like this help you get an idea of what is worth repeating for future iterations of the event. Keep track of each point and tally the number of times it was mentioned. Rank them in order from most votes to least and prioritize the winners next year.

3. What, if anything, did you dislike about this event?

Although you may be hesitant to ask this question, knowing your shortcomings allows you to learn from them. Don’t write a survey that forces respondents to leave a glowing review. Instead, show them how much you value their opinion and display those changes at your next event.

4. Are you likely to participate in one of our events in the future?

This one is very important because it reveals how enthusiastic the survey participant is about your event. Compare these numbers to the actual number of attendees who come back next year. While plans do change, you should ideally see the majority of them return. If not, consider what adjustments need to be made.

5. How likely are you to tell a friend about this event?

Using an NPS to inquire about referrals is another great way to measure event success. While some people may have enjoyed the event themselves, the true test of their experience is to see whether or not they’d subject a friend to it. Follow up on positive responses to this question with referral links and special offers.

6. Is there anything else you would like us to know?

Open-ended questions allow participants to give you feedback on anything your event survey may not have covered. You won’t be able to cover every aspect of the event in the survey. This question serves as a catchall for any additional feedback.

7. Why did you choose to attend our event and what are you hoping to take away from the experience?

Use this question before the event to make schedule adjustments or other tweaks that magnify the most coveted aspects of the experience. Give the people what they want and show them that your focus is truly on their experience

8. What did you most enjoy about today?

This is a great question for multi-day events. Remember to address any concerns or negative feedback personally and do your best to apply the feedback for the following days. Multi-day events present a unique opportunity to improve your event before it’s even over.

9. Please indicate your satisfaction with the following aspects of the event:

• Venue/ Event Platform
• Quality of Sessions
• Amount of Sessions Offered
• Date(s) of Event

All of these big-picture event characteristics shape the experience for attendees. You may find some surprising insights for the next time you plan an event. And because all of these factors are within your control, the changes will be easy to make and measure in the future.

Note: In the era of hybrid events, the virtual event platform you use to power your experience is the venue. As a result, you should be evaluating the experience of attendees in navigating it similar to how you would ask an attendee to rate a traditional venue.

10. How satisfied were you with the networking opportunities provided?

Networking is a key element of events, but with the rise of virtual events, networking has become more complicated. According to the Evolution of Events Report , 68.8% of event marketers believe it is more difficult to provide networking opportunities when hosting a virtual event. Ask this event survey question to make sure you have found the right solution for your attendees. Be sure to have a text box along with the NPS rating so participants can elaborate on their experiences.

11. Did you have any issues registering for or attending this event?

Question Type: Yes-no

This event survey question can illuminate areas where your event platform or registration software may not be a user-friendly experience and causes frustration with attendees. If you realize there is a pattern in the responses, talk to your event platform provider or user-experience team to improve on the experience. The last thing you want is for attendees to have trouble even accessing the event because it sets the tone for the rest of the event.

12. How satisfied were you with the speakers and sessions at our event?

Attendee satisfaction is one of the key indicators that people will come back to your events. Making sure your speakers and sessions were interesting and valuable is a top priority to ensure attendees were satisfied with the experience. Questions like this one help you get an idea of what is worth repeating for future events.

13. What topics would you like to see more of at our next event?

Your post-event survey can be a launching point for ideas for your next event. Attendees may have suggestions and interesting perspectives you otherwise wouldn’t have known. Ask attendees what they want to see and design your next event with their feedback in mind.

14. Were you happy with the time for discussion during sessions?

We’ve all been to an event where the session ran out of time leaving nothing for discussion, and quite frankly, it’s a letdown. If attendees felt like there was not enough time, consider carving out more time for attendees to participate in the discussion.

15. How did you feel about the duration of the content?

Content length is especially important for virtual events. Attention spans are getting shorter and tuning in from home provides a plethora of distractions. In our Virtual Benchmarks Report , we found the average virtual attendee only watches 68% of a virtual session that is 20 minutes or longer. That comes out to just over 13 minutes. By asking this event survey question you can gauge if your sessions were the appropriate length for your audience or use the insights to take action to improve durations for the next event.

16. How did you hear about this event?

The main objective of this question is to find out where attendees first heard about your event. Use the information you gather from this event survey question to see what marketing channels are working the best for your event, and where you need to improve.

17. Would you recommend this event as a positive volunteer opportunity to your network?

Similar to attendees, your volunteers often represent the backbone of your event. Knowing that they enjoyed the experience enough to recommend future volunteers should be gratifying. Plus, there usually aren’t enough volunteers to go around, so having some people to follow up with could help build out your team.

18. Are you interested in volunteering with us in the future?

If volunteers are willing to come back again then you know you’ve thrown a great event. Keep a list of these names and calculate how many volunteers you’ll need for next year.

19. Please share your thoughts on the event as a whole.

This open-ended question shows sponsors and partners that you value their opinion as collaborators. You’ll also want to start with a broad question like this one because it will help them think critically about the details in the following points.

20. Did this year’s event meet your expectations? Why or why not?

Question Type: Yes-no, Open-ended

While you may already know their goals, you might not know what they were expecting from this event. Generally speaking, it’s often hard for anyone to gauge their assumptions about an experience until it is over, which is why including this question along with a prompt to further explain their answer is often more insightful than simply checking yes or no.

21. How relevant was the audience for your business/industry?

Question: NPS

To create a great sponsor partnership, you need to ensure the event audience is relevant to sponsors. Often brands sign up to sponsor events to achieve sales and marketing goals, or brand visibility. If the audience is not relevant, sponsors will have less success engaging with attendees and fall flat on their goals.

22. What was the ROI of sponsoring this event?

This question will give you a good idea of if your sponsorship packages were valuable or not. Keeping the question opened ended will help educate you on exactly what the sponsors found valuable. If the responses are good and the event ROI was high, you could also use these answers as proof demonstrating to future sponsors your sponsorship opportunities are a great investment.

Bonus Tip: According to our Event Marketing Report , 54% of event marketers have trouble showing event ROI to key decision-makers. Make sure to give your sponsors plenty of data to help them track ROI and make sure their event sponsorship made an impact.

23. Will we see you again next year?

Ideally, all of your sponsors and partners would love to do the event every year. Be sure to do a pulse check and determine if their experience of the event was all they’d hoped it would be. Follow up with no responses for more information as to why they won’t be returning.

24. Did you receive all the information you needed to successfully present before the event?

Preparation is a key element to any presentation’s success. By asking your speakers if they felt they had the information needed to successfully present you can identify strengths and weaknesses in your speaker preparation. If a speaker answers no, be sure to personally follow up with them to get more information, not only will they feel heard but you will gain invaluable insight into how to create a better experience next time.

25. How would you rate our event venue and equipment in regards to how it served your keynote?

For in-person events, speakers are the most concerned with the elements of the venue that either enhance or detract from their presentation. No one else can give you a better idea of venue effectiveness the way a speaker can. You can modify this question for virtual and hybrid events as well. For example “How would you rate working with our production team and virtual platform?”

26. Is there anything we could have done to make your event experience easier or more convenient?

This is especially important for the VIPs you hope to impress. Cater to their needs and ensure their continued involvement for years to come.

27. Do you have a friend or colleague who would enjoy speaking at our future events?

Speakers are often very involved in their communities and networks and surround themselves with pros in their field. You can easily source new and fresh presenters for next year from this group. And with the recommendation of someone who has already done it, the decision will be a no-brainer for them.

28. How would you rate the organization of this event?

Your team will be intimately familiar with the cogs of your event. If they were confused or unclear about what was happening during the event, your entire system might need a total revamp. If they felt comfortable and empowered for the duration of the event then you have a strong model to replicate in the future.

29. Do you feel roles were clearly communicated?

To have a successful event team experience you must have clear roles and responsibilities. If roles aren’t clear it can lead to problems and miscommunications that impact the execution of your event. Asking your team for feedback will let you know if there are areas to improve in team communication next event.

30. Do you think the event met its goals?

This question is a warm-up for the following. Reflecting as a team on event goals will give you a greater sense of whether you accomplished your event goals or not.

31. What impact do you see this event having on your immediate business goals?

Make sure to tie your event back into your main mission statement by asking employees to directly reflect on the impact it has had on what they’re trying to accomplish at this moment in time. If you don’t connect the event evaluation to the greater objective or plan, the event itself can feel isolated and unnecessary. Asking fellow employees to put the benefits into their own words reinforces their positive experience at the event and secures its slot in the marketing budget for next year.

32. Are you satisfied with the results of this event in regards to the impact it has made on your department?

Zooming back out again, employees should consider how the actions of the marketing department directly affect their greater purpose in the company. Asking this question will even help you learn and make connections between how your event can (and should) support the company as a whole.

33. How satisfied were you with the platform experience?

Your virtual platform can make or break your event. Asking this question allows you to find out how attendees felt about the overall virtual experience. Make sure to include a prompt with room to add more in case participants wish to elaborate.

34. What features did you like best about the event experience?

Questions like this allow you to narrow in on those experiences while planning your next event. Knowing what worked and what is worth repeating saves you time when producing your next event. Keep a list of each point and find themes and popular responses to prioritize popular experiences next year.

35. Did you find the event easy to navigate?

Success at a virtual event goes hand-in-hand with how easily attendees can navigate the experience. If attendees can’t find parts of the event due to a poor navigation design, they won’t be able to experience the event in full. This question will gauge if any improvements need to be made in the next iterations.

36. If you used tech support, how would you rate your experience?

When an attendee runs into an issue attending your virtual event, they contact your support team. Can’t log in? Contact event support. No audio? Contact event support. How the issue is resolved will leave a lasting impression. No matter if you have live chat, email, or a knowledge base this question will help give you insight into if your current tech support system is working or not.

37. How would you rate the quality of audio and video at the event?

There are many variables when it comes to audio and video at virtual events. Many speakers are presenting from their homes which leaves room for poor internet connections, bad audio quality, or less than stellar backgrounds. Ask attendees to rate the quality of audio and video. If attendees weren’t satisfied, do an AV audit and identify areas of improvement, then relay that information to speakers and presenters at the following event. Improvements might include minimum internet speeds, types of approved microphones, or sending presenter kits directly to speaker’s homes to ensure quality audio and visual.

Although many of the questions above can be altered for a hybrid audience, we wanted to break out some questions specifically for hybrid events. Below, you’ll find questions followed by the type of question.

Hybrid Event Survey Questions for Both Audiences

• Did you participate in the event virtually or in-person? (Multiple-choice: Virtual, In-person)
• Were the before, during, and post-event communications clear? (Yes-no)
• Were you able to effectively network in a hybrid environment? (Yes-no)
• How would you prefer to attend your next hybrid event? ( Multiple choice: Virtual, In-person, No preference)

Hybrid Event Survey Questions for Virtual Attendees

• Pre-event question: As a virtual attendee, do you want the opportunity to engage with in-person attendees? (Yes-no)
• Why did you choose to participate virtually rather than attend in-person? ( Open-ended)
• As a virtual attendee, do you feel like you were part of the live experience? (Yes-no)
• Do you feel not attending the event onsite hindered your overall experience? (Yes-no)

Note:  This pre-event question allows you to provide different options in the future or to change plans before the event kicks off.

Hybrid Event Survey Questions for In-Person Attendees

• How many virtual attendees did you engage with? ( Multiple-choice)
• How would you rate your experience talking to virtual attendees? (NPS)
• Why did you choose to attend in-person? (Open-ended)
• What types of on-site activities would you enjoy in the future? (Open-ended)

Hybrid Event Survey Questions for Sponsors and Exhibitors

• As a sponsor, which format did you prefer to engage with attendees? ( Multiple choice: Virtual, In-person, Both)
• As an exhibitor, did you have the resources to effectively manage both an in-person and virtual booth at the same time? (Yes-no)

Event engagement is so much more than selling tickets. With the help of event survey tools you can get to the core of the question, “How do I know if my event was successful?” and see if your event was a success. When crafting your surveys, keep these general ideas in mind:

• Feedback is good. Every participant in your event, whether they are involved behind the scenes or on the front-end, has something valuable to teach you.
• People love to share their opinion , an event survey gives them a platform to do so and feel valued.
• Find your people. By knowing who you’ve won over this year you’ll already have a jump start on making next year even more successful.
• Keep it short. While it would be great to ask all the questions mentioned above, be respectful of participants’ time and keep your survey short.
• If you don’t know, just ask . People love helping others (and talking about themselves), so chances are they’ll be more than willing to share their experience with you.

Editor’s Note:  This post was originally published in November 2018 and has been updated for relevance.

You may also be interested in

What Is Event Design? Exploring the Art and Science Behind Memorable Events

The Future of Events: Hear From Experts on Sustainability, AI, and Event Data

Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

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Survey questions 101: 70+ survey question examples, types of surveys, and FAQs

How well do you understand your prospects and customers—who they are, what keeps them awake at night, and what brought them to your business in search of a solution? Asking the right survey questions at the right point in their customer journey is the most effective way to put yourself in your customers’ shoes.

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This comprehensive intro to survey questions contains over 70 examples of effective questions, an overview of different types of survey questions, and advice on how to word them for maximum effect. Plus, we’ll toss in our pre-built survey templates, expert survey insights, and tips to make the most of AI for Surveys in Hotjar. ✨

Surveying your users is the simplest way to understand their pain points, needs, and motivations. But first, you need to know how to set up surveys that give you the answers you—and your business—truly need. Impactful surveys start here:

❓ The main types of survey questions : most survey questions are classified as open-ended, closed-ended, nominal, Likert scale, rating scale, and yes/no. The best surveys often use a combination of questions.

💡 70+ good survey question examples : our top 70+ survey questions, categorized across ecommerce, SaaS, and publishing, will help you find answers to your business’s most burning questions

✅ What makes a survey question ‘good’ : a good survey question is anything that helps you get clear insights and business-critical information about your customers 

❌ The dos and don’ts of writing good survey questions : remember to be concise and polite, use the foot-in-door principle, alternate questions, and test your surveys. But don’t ask leading or loaded questions, overwhelm respondents with too many questions, or neglect other tools that can get you the answers you need.

👍 How to run your surveys the right way : use a versatile survey tool like Hotjar Surveys that allows you to create on-site surveys at specific points in the customer journey or send surveys via a link

🛠️ 10 use cases for good survey questions : use your survey insights to create user personas, understand pain points, measure product-market fit, get valuable testimonials, measure customer satisfaction, and more

Use Hotjar to build your survey and get the customer insight you need to grow your business.

6 main types of survey questions

Let’s dive into our list of survey question examples, starting with a breakdown of the six main categories your questions will fall into:

Open-ended questions

Closed-ended questions

Nominal questions

Likert scale questions

Rating scale questions

'Yes' or 'no' questions

1. Open-ended survey questions

Open-ended questions  give your respondents the freedom to  answer in their own words , instead of limiting their response to a set of pre-selected choices (such as multiple-choice answers, yes/no answers, 0–10 ratings, etc.). 

Examples of open-ended questions:

What other products would you like to see us offer?

If you could change just one thing about our product, what would it be?

When to use open-ended questions in a survey

The majority of example questions included in this post are open-ended, and there are some good reasons for that:

Open-ended questions help you learn about customer needs you didn’t know existed , and they shine a light on areas for improvement that you may not have considered before. If you limit your respondents’ answers, you risk cutting yourself off from key insights.

Open-ended questions are very useful when you first begin surveying your customers and collecting their feedback. If you don't yet have a good amount of insight, answers to open-ended questions will go a long way toward educating you about who your customers are and what they're looking for.

There are, however, a few downsides to open-ended questions:

First, people tend to be less likely to respond to open-ended questions in general because they take comparatively more effort to answer than, say, a yes/no one

Second, but connected: if you ask consecutive open-ended questions during your survey, people will get tired of answering them, and their answers might become less helpful the more you ask

Finally, the data you receive from open-ended questions will take longer to analyze compared to easy 1-5 or yes/no answers—but don’t let that stop you. There are plenty of shortcuts that make it easier than it looks (we explain it all in our post about how to analyze open-ended questions , which includes a free analysis template.)

💡 Pro tip: if you’re using Hotjar Surveys, let our AI for Surveys feature analyze your open-ended survey responses for you. Hotjar AI reviews all your survey responses and provides an automated summary report of key findings, including supporting quotes and actionable recommendations for next steps.

2. Closed-ended survey questions

Closed-end questions limit a user’s response options to a set of pre-selected choices. This broad category of questions includes

‘Yes’ or ‘no’ questions

When to use closed-ended questions

Closed-ended questions work brilliantly in two scenarios:

To open a survey, because they require little time and effort and are therefore easy for people to answer. This is called the foot-in-the-door principle: once someone commits to answering the first question, they may be more likely to answer the open-ended questions that follow.

When you need to create graphs and trends based on people’s answers. Responses to closed-ended questions are easy to measure and use as benchmarks. Rating scale questions, in particular (e.g. where people rate customer service or on a scale of 1-10), allow you to gather customer sentiment and compare your progress over time.

3. Nominal questions

A nominal question is a type of survey question that presents people with multiple answer choices; the answers are  non-numerical in nature and don't overlap  (unless you include an ‘all of the above’ option).

Example of nominal question:

What are you using [product name] for?

Personal use

Both business and personal use

When to use nominal questions

Nominal questions work well when there is a limited number of categories for a given question (see the example above). They’re easy to create graphs and trends from, but the downside is that you may not be offering enough categories for people to reply.

For example, if you ask people what type of browser they’re using and only give them three options to choose from, you may inadvertently alienate everybody who uses a fourth type and now can’t tell you about it.

That said, you can add an open-ended component to a nominal question with an expandable ’other’ category, where respondents can write in an answer that isn’t on the list. This way, you essentially ask an open-ended question that doesn’t limit them to the options you’ve picked.

4. Likert scale questions

The Likert scale is typically a 5- or 7-point scale that evaluates a respondent’s level of agreement with a statement or the intensity of their reaction toward something.

The scale develops symmetrically: the median number (e.g. a 3 on a 5-point scale) indicates a point of neutrality, the lowest number (always 1) indicates an extreme view, and the highest number (e.g. a 5 on a 5-point scale) indicates the opposite extreme view.

Example of a Likert scale question:

When to use Likert scale questions

Likert-type questions are also known as ordinal questions because the answers are presented in a specific order. Like other multiple-choice questions, Likert scale questions come in handy when you already have some sense of what your customers are thinking. For example, if your open-ended questions uncover a complaint about a recent change to your ordering process, you could use a Likert scale question to determine how the average user felt about the change.

A series of Likert scale questions can also be turned into a matrix question. Since they have identical response options, they are easily combined into a single matrix and break down the pattern of single questions for users.

5. Rating scale questions

Rating scale questions are questions where the answers map onto a numeric scale (such as rating customer support on a scale of 1-5, or likelihood to recommend a product from 0-10).

Examples of rating questions:

How likely are you to recommend us to a friend or colleague on a scale of 0-10?

How would you rate our customer service on a scale of 1-5?

When to use rating questions

Whenever you want to assign a numerical value to your survey or visualize and compare trends , a rating question is the way to go.

A typical rating question is used to determine Net Promoter Score® (NPS®) : the question asks customers to rate their likelihood of recommending products or services to their friends or colleagues, and allows you to look at the results historically and see if you're improving or getting worse. Rating questions are also used for customer satisfaction (CSAT) surveys and product reviews.

When you use a rating question in a survey, be sure to explain what the scale means (e.g. 1 for ‘Poor’, 5 for ‘Amazing’). And consider adding a follow-up open-ended question to understand why the user left that score.

Example of a rating question (NPS):

6. ‘Yes’ or ‘no’ questions

These dichotomous questions are super straightforward, requiring a simple ‘yes’ or ‘no’ reply.

Examples of yes/no questions:

Was this article useful? (Yes/No)

Did you find what you were looking for today? (Yes/No)

When to use ‘yes’ or ‘no’ questions

‘Yes’ and ‘no’ questions are a good way to quickly segment your respondents . For example, say you’re trying to understand what obstacles or objections prevent people from trying your product. You can place a survey on your pricing page asking people if something is stopping them, and follow up with the segment who replied ‘yes’ by asking them to elaborate further.

These questions are also effective for getting your foot in the door: a ‘yes’ or ‘no’ question requires very little effort to answer. Once a user commits to answering the first question, they tend to become more willing to answer the questions that follow, or even leave you their contact information.

70+ more survey question examples

Below is a list of good survey questions, categorized across ecommerce, software as a service (SaaS), and publishing. You don't have to use them word-for-word, but hopefully, this list will spark some extra-good ideas for the surveys you’ll run immediately after reading this article. (Plus, you can create all of them with Hotjar Surveys—stick with us a little longer to find out how. 😉)

📊 9 basic demographic survey questions

Ask these questions when you want context about your respondents and target audience, so you can segment them later. Consider including demographic information questions in your survey when conducting user or market research as well. 

But don’t ask demographic questions just for the sake of it—if you're not going to use some of the data points from these sometimes sensitive questions (e.g. if gender is irrelevant to the result of your survey), move on to the ones that are truly useful for you, business-wise. 

Take a look at the selection of examples below, and keep in mind that you can convert most of them to multiple choice questions:

What is your name?

What is your age?

What is your gender?

What company do you work for?

What vertical/industry best describes your company?

What best describes your role?

In which department do you work?

What is the total number of employees in your company (including all locations where your employer operates)?

What is your company's annual revenue?

🚀 Get started: gather more info about your users with our product-market fit survey template .

👥 20+ effective customer questions

These questions are particularly recommended for ecommerce companies:

Before purchase

What information is missing or would make your decision to buy easier?

What is your biggest fear or concern about purchasing this item?

Were you able to complete the purpose of your visit today?

If you did not make a purchase today, what stopped you?

After purchase

Was there anything about this checkout process we could improve?

What was your biggest fear or concern about purchasing from us?

What persuaded you to complete the purchase of the item(s) in your cart today?

If you could no longer use [product name], what’s the one thing you would miss the most?

What’s the one thing that nearly stopped you from buying from us?

👉 Check out our 7-step guide to setting up an ecommerce post-purchase survey .

Other useful customer questions

Do you have any questions before you complete your purchase?

What other information would you like to see on this page?

What were the three main things that persuaded you to create an account today?

What nearly stopped you from creating an account today?

Which other options did you consider before choosing [product name]?

What would persuade you to use us more often?

What was your biggest challenge, frustration, or problem in finding the right [product type] online?

Please list the top three things that persuaded you to use us rather than a competitor.

Were you able to find the information you were looking for?

How satisfied are you with our support?

How would you rate our service/support on a scale of 0-10? (0 = terrible, 10 = stellar)

How likely are you to recommend us to a friend or colleague? ( NPS question )

Is there anything preventing you from purchasing at this point?

🚀 Get started: learn how satisfied customers are with our expert-built customer satisfaction and NPS survey templates .

Set up a survey in seconds

Use Hotjar's free survey templates to build virtually any type of survey, and start gathering valuable insights in moments.

🛍 30+ product survey questions

These questions are particularly recommended for SaaS companies:

Questions for new or trial users

What nearly stopped you from signing up today?

How likely are you to recommend us to a friend or colleague on a scale of 0-10? (NPS question)

Is our pricing clear? If not, what would you change?

Questions for paying customers

What convinced you to pay for this service?

What’s the one thing we are missing in [product type]?

What's one feature we can add that would make our product indispensable for you?

If you could no longer use [name of product], what’s the one thing you would miss the most?

🚀 Get started: find out what your buyers really think with our pricing plan feedback survey template .

Questions for former/churned customers

What is the main reason you're canceling your account? Please be blunt and direct.

If you could have changed one thing in [product name], what would it have been?

If you had a magic wand and could change anything in [product name], what would it be?

🚀 Get started: find out why customers churn with our free-to-use churn analysis survey template .

Other useful product questions

What were the three main things that persuaded you to sign up today?

Do you have any questions before starting a free trial?

What persuaded you to start a trial?

Was this help section useful?

Was this article useful?

How would you rate our service/support on a scale of 1-10? (0 = terrible, 10 = stellar)

Is there anything preventing you from upgrading at this point?

Is there anything on this page that doesn't work the way you expected it to?

What could we change to make you want to continue using us?

If you did not upgrade today, what stopped you?

What's the next thing you think we should build?

How would you feel if we discontinued this feature?

What's the next feature or functionality we should build?

🚀 Get started: gather feedback on your product with our free-to-use product feedback survey template .

🖋 20+ effective questions for publishers and bloggers

Questions to help improve content.

If you could change just one thing in [publication name], what would it be?

What other content would you like to see us offer?

How would you rate this article on a scale of 1–10?

If you could change anything on this page, what would you have us do?

If you did not subscribe to [publication name] today, what was it that stopped you?

🚀 Get started: find ways to improve your website copy and messaging with our content feedback survey template .

New subscriptions

What convinced you to subscribe to [publication] today?

What almost stopped you from subscribing?

What were the three main things that persuaded you to join our list today?

Cancellations

What is the main reason you're unsubscribing? Please be specific.

Other useful content-related questions

What’s the one thing we are missing in [publication name]?

What would persuade you to visit us more often?

How likely are you to recommend us to someone with similar interests? (NPS question)

What’s missing on this page?

What topics would you like to see us write about next?

How useful was this article?

What could we do to make this page more useful?

Is there anything on this site that doesn't work the way you expected it to?

What's one thing we can add that would make [publication name] indispensable for you?

If you could no longer read [publication name], what’s the one thing you would miss the most?

💡 Pro tip: do you have a general survey goal in mind, but are struggling to pin down the right questions to ask? Give Hotjar’s AI for Surveys a go and watch as it generates a survey for you in seconds with questions tailored to the exact purpose of the survey you want to run.

What makes a good survey question?

We’ve run through more than 70 of our favorite survey questions—but what is it that makes a good survey question, well, good ? An effective question is anything that helps you get clear insights and business-critical information about your customers , including

Who your target market is

How you should price your products

What’s stopping people from buying from you

Why visitors leave your website

With this information, you can tailor your website, products, landing pages, and messaging to improve the user experience and, ultimately, maximize conversions .

How to write good survey questions: the DOs and DON’Ts

To help you understand the basics and avoid some rookie mistakes, we asked a few experts to give us their thoughts on what makes a good and effective survey question.

Survey question DOs

✅ do focus your questions on the customer.

It may be tempting to focus on your company or products, but it’s usually more effective to put the focus back on the customer. Get to know their needs, drivers, pain points, and barriers to purchase by asking about their experience. That’s what you’re after: you want to know what it’s like inside their heads and how they feel when they use your website and products.

Rather than asking, “Why did you buy our product?” ask, “What was happening in your life that led you to search for this solution?” Instead of asking, “What's the one feature you love about [product],” ask, “If our company were to close tomorrow, what would be the one thing you’d miss the most?” These types of surveys have helped me double and triple my clients.

✅ DO be polite and concise (without skimping on micro-copy)

Put time into your micro-copy—those tiny bits of written content that go into surveys. Explain why you’re asking the questions, and when people reach the end of the survey, remember to thank them for their time. After all, they’re giving you free labor!

✅ DO consider the foot-in-the-door principle

One way to increase your response rate is to ask an easy question upfront, such as a ‘yes’ or ‘no’ question, because once people commit to taking a survey—even just the first question—they’re more likely to finish it.

✅ DO consider asking your questions from the first-person perspective

Disclaimer: we don’t do this here at Hotjar. You’ll notice all our sample questions are listed in second-person (i.e. ‘you’ format), but it’s worth testing to determine which approach gives you better answers. Some experts prefer the first-person approach (i.e. ‘I’ format) because they believe it encourages users to talk about themselves—but only you can decide which approach works best for your business.

I strongly recommend that the questions be worded in the first person. This helps create a more visceral reaction from people and encourages them to tell stories from their actual experiences, rather than making up hypothetical scenarios. For example, here’s a similar question, asked two ways: “What do you think is the hardest thing about creating a UX portfolio?” versus “My biggest problem with creating my UX portfolio is…” 

The second version helps get people thinking about their experiences. The best survey responses come from respondents who provide personal accounts of past events that give us specific and real insight into their lives.

✅ DO alternate your questions often

Shake up the questions you ask on a regular basis. Asking a wide variety of questions will help you and your team get a complete view of what your customers are thinking.

✅ DO test your surveys before sending them out

A few years ago, Hotjar created a survey we sent to 2,000 CX professionals via email. Before officially sending it out, we wanted to make sure the questions really worked. 

We decided to test them out on internal staff and external people by sending out three rounds of test surveys to 100 respondents each time. Their feedback helped us perfect the questions and clear up any confusing language.

Survey question DON’Ts

❌ don’t ask closed-ended questions if you’ve never done research before.

If you’ve just begun asking questions, make them open-ended questions since you have no idea what your customers think about you at this stage. When you limit their answers, you just reinforce your own assumptions.

There are two exceptions to this rule:

Using a closed-ended question to get your foot in the door at the beginning of a survey

Using rating scale questions to gather customer sentiment (like an NPS survey)

❌ DON’T ask a lot of questions if you’re just getting started

Having to answer too many questions can overwhelm your users. Stick with the most important points and discard the rest.

Try starting off with a single question to see how your audience responds, then move on to two questions once you feel like you know what you’re doing.

How many questions should you ask? There’s really no perfect answer, but we recommend asking as few as you need to ask to get the information you want. In the beginning, focus on the big things:

Who are your users?

What do potential customers want?

How are they using your product?

What would win their loyalty?

❌ DON’T just ask a question when you can combine it with other tools

Don’t just use surveys to answer questions that other tools (such as analytics) can also answer. If you want to learn about whether people find a new website feature helpful, you can also observe how they’re using it through traditional analytics, session recordings , and other user testing tools for a more complete picture.

Don’t use surveys to ask people questions that other tools are better equipped to answer. I’m thinking of questions like “What do you think of the search feature?” with pre-set answer options like ‘Very easy to use,’ ‘Easy to use,’ etc. That’s not a good question to ask. 

Why should you care about what people ‘think’ about the search feature? You should find out whether it helps people find what they need and whether it helps drive conversions for you. Analytics, user session recordings, and user testing can tell you whether it does that or not.

❌ DON’T ask leading questions

A leading question is one that prompts a specific answer. Avoid asking leading questions because they’ll give you bad data. For example, asking, “What makes our product better than our competitors’ products?” might boost your self-esteem, but it won’t get you good information. Why? You’re effectively planting the idea that your own product is the best on the market.

❌ DON’T ask loaded questions

A loaded question is similar to a leading question, but it does more than just push a bias—it phrases the question such that it’s impossible to answer without confirming an underlying assumption.

A common (and subtle) form of loaded survey question would be, “What do you find useful about this article?” If we haven’t first asked you whether you found the article useful at all, then we’re asking a loaded question.

❌ DON’T ask about more than one topic at once

For example, “Do you believe our product can help you increase sales and improve cross-collaboration?”

This complex question, also known as a ‘double-barreled question’, requires a very complex answer as it begs the respondent to address two separate questions at once:

Do you believe our product can help you increase sales?

Do you believe our product can help you improve cross-collaboration?

Respondents may very well answer 'yes', but actually mean it for the first part of the question, and not the other. The result? Your survey data is inaccurate, and you’ve missed out on actionable insights.

Instead, ask two specific questions to gather customer feedback on each concept.

How to run your surveys

The format you pick for your survey depends on what you want to achieve and also on how much budget or resources you have. You can

Use an on-site survey tool , like Hotjar Surveys , to set up a website survey that pops up whenever people visit a specific page: this is useful when you want to investigate website- and product-specific topics quickly. This format is relatively inexpensive—with Hotjar’s free forever plan, you can even run up to 3 surveys with unlimited questions for free.

Use Hotjar Surveys to embed a survey as an element directly on a page: this is useful when you want to grab your audience’s attention and connect with customers at relevant moments, without interrupting their browsing. (Scroll to the bottom of this page to see an embedded survey in action!) This format is included on Hotjar’s Business and Scale plans—try it out for 15 days with a free Ask Business trial .

Use a survey builder and create a survey people can access in their own time: this is useful when you want to reach out to your mailing list or a wider audience with an email survey (you just need to share the URL the survey lives at). Sending in-depth questionnaires this way allows for more space for people to elaborate on their answers. This format is also relatively inexpensive, depending on the tool you use.

Place survey kiosks in a physical location where people can give their feedback by pressing a button: this is useful for quick feedback on specific aspects of a customer's experience (there’s usually plenty of these in airports and waiting rooms). This format is relatively expensive to maintain due to the material upkeep.

Run in-person surveys with your existing or prospective customers: in-person questionnaires help you dig deep into your interviewees’ answers. This format is relatively cheap if you do it online with a user interview tool or over the phone, but it’s more expensive and time-consuming if done in a physical location.

💡 Pro tip: looking for an easy, cost-efficient way to connect with your users? Run effortless, automated user interviews with Engage , Hotjar’s user interview tool. Get instant access to a pool of 200,000+ participants (or invite your own), and take notes while Engage records and transcribes your interview.

10 survey use cases: what you can do with good survey questions

Effective survey questions can help improve your business in many different ways. We’ve written in detail about most of these ideas in other blog posts, so we’ve rounded them up for you below.

1. Create user personas

A user persona is a character based on the people who currently use your website or product. A persona combines psychographics and demographics and reflects who they are, what they need, and what may stop them from getting it.

Examples of questions to ask:

Describe yourself in one sentence, e.g. “I am a 30-year-old marketer based in Dublin who enjoys writing articles about user personas.”

What is your main goal for using this website/product?

What, if anything, is preventing you from doing it?

👉 Our post about creating simple and effective user personas in four steps highlights some great survey questions to ask when creating a user persona.

🚀 Get started: use our user persona survey template or AI for Surveys to inform your user persona.

2. Understand why your product is not selling

Few things are more frightening than stagnant sales. When the pressure is mounting, you’ve got to get to the bottom of it, and good survey questions can help you do just that.

What made you buy the product? What challenges are you trying to solve?

What did you like most about the product? What did you dislike the most?

What nearly stopped you from buying?

👉 Here’s a detailed piece about the best survey questions to ask your customers when your product isn’t selling , and why they work so well.

🚀 Get started: our product feedback survey template helps you find out whether your product satisfies your users. Or build your surveys in the blink of an eye with Hotjar AI.

3. Understand why people leave your website

If you want to figure out why people are leaving your website , you’ll have to ask questions.

A good format for that is an exit-intent pop-up survey, which appears when a user clicks to leave the page, giving them the chance to leave website feedback before they go.

Another way is to focus on the people who did convert, but just barely—something Hotjar founder David Darmanin considers essential for taking conversions to the next level. By focusing on customers who bought your product (but almost didn’t), you can learn how to win over another set of users who are similar to them: those who almost bought your products, but backed out in the end.

Example of questions to ask:

Not for you? Tell us why. ( Exit-intent pop-up —ask this when a user leaves without buying.)

What almost stopped you from buying? (Ask this post-conversion .)

👉 Find out how HubSpot Academy increased its conversion rate by adding an exit-intent survey that asked one simple question when users left their website: “Not for you? Tell us why.”

🚀 Get started: place an exit-intent survey on your site. Let Hotjar AI draft the survey questions by telling it what you want to learn.

I spent the better half of my career focusing on the 95% who don’t convert, but it’s better to focus on the 5% who do. Get to know them really well, deliver value to them, and really wow them. That’s how you’re going to take that 5% to 10%.

4. Understand your customers’ fears and concerns

Buying a new product can be scary: nobody wants to make a bad purchase. Your job is to address your prospective customers’ concerns, counter their objections, and calm their fears, which should lead to more conversions.

👉 Take a look at our no-nonsense guide to increasing conversions for a comprehensive write-up about discovering the drivers, barriers, and hooks that lead people to converting on your website.

🚀 Get started: understand why your users are tempted to leave and discover potential barriers with a customer retention survey .

5. Drive your pricing strategy

Are your products overpriced and scaring away potential buyers? Or are you underpricing and leaving money on the table?

Asking the right questions will help you develop a pricing structure that maximizes profit, but you have to be delicate about how you ask. Don’t ask directly about price, or you’ll seem unsure of the value you offer. Instead, ask questions that uncover how your products serve your customers and what would inspire them to buy more.

How do you use our product/service?

What would persuade you to use our product more often?

What’s the one thing our product is missing?

👉 We wrote a series of blog posts about managing the early stage of a SaaS startup, which included a post about developing the right pricing strategy —something businesses in all sectors could benefit from.

🚀 Get started: find the sweet spot in how to price your product or service with a Van Westendorp price sensitivity survey or get feedback on your pricing plan .

6. Measure and understand product-market fit

Product-market fit (PMF) is about understanding demand and creating a product that your customers want, need, and will actually pay money for. A combination of online survey questions and one-on-one interviews can help you figure this out.

What's one thing we can add that would make [product name] indispensable for you?

If you could change just one thing in [product name], what would it be?

👉 In our series of blog posts about managing the early stage of a SaaS startup, we covered a section on product-market fit , which has relevant information for all industries.

🚀 Get started: discover if you’re delivering the best products to your market with our product-market fit survey .

7. Choose effective testimonials

Human beings are social creatures—we’re influenced by people who are similar to us. Testimonials that explain how your product solved a problem for someone are the ultimate form of social proof. The following survey questions can help you get some great testimonials.

What changed for you after you got our product?

How does our product help you get your job done?

How would you feel if you couldn’t use our product anymore?

👉 In our post about positioning and branding your products , we cover the type of questions that help you get effective testimonials.

🚀 Get started: add a question asking respondents whether you can use their answers as testimonials in your surveys, or conduct user interviews to gather quotes from your users.

8. Measure customer satisfaction

It’s important to continually track your overall customer satisfaction so you can address any issues before they start to impact your brand’s reputation. You can do this with rating scale questions.

For example, at Hotjar, we ask for feedback after each customer support interaction (which is one important measure of customer satisfaction). We begin with a simple, foot-in-the-door question to encourage a response, and use the information to improve our customer support, which is strongly tied to overall customer satisfaction.

How would you rate the support you received? (1-5 scale)

If 1-3: How could we improve?

If 4-5: What did you love about the experience?

👉 Our beginner’s guide to website feedback goes into great detail about how to measure customer service, NPS , and other important success metrics.

🚀 Get started: gauge short-term satisfaction level with a CSAT survey .

9. Measure word-of-mouth recommendations

Net Promoter Score is a measure of how likely your customers are to recommend your products or services to their friends or colleagues. NPS is a higher bar than customer satisfaction because customers have to be really impressed with your product to recommend you.

Example of NPS questions (to be asked in the same survey):

How likely are you to recommend this company to a friend or colleague? (0-10 scale)

What’s the main reason for your score?

What should we do to WOW you?

👉 We created an NPS guide with ecommerce companies in mind, but it has plenty of information that will help companies in other industries as well.

🚀 Get started: measure whether your users would refer you to a friend or colleague with an NPS survey . Then, use our free NPS calculator to crunch the numbers.

10. Redefine your messaging

How effective is your messaging? Does it speak to your clients' needs, drives, and fears? Does it speak to your strongest selling points?

Asking the right survey questions can help you figure out what marketing messages work best, so you can double down on them.

What attracted you to [brand or product name]?

Did you have any concerns before buying [product name]?

Since you purchased [product name], what has been the biggest benefit to you?

If you could describe [brand or product name] in one sentence, what would you say?

What is your favorite thing about [brand or product name]?

How likely are you to recommend this product to a friend or colleague? (NPS question)

👉 We talk about positioning and branding your products in a post that’s part of a series written for SaaS startups, but even if you’re not in SaaS (or you’re not a startup), you’ll still find it helpful.

Have a question for your customers? Ask!

Feedback is at the heart of deeper empathy for your customers and a more holistic understanding of their behaviors and motivations. And luckily, people are more than ready to share their thoughts about your business— they're just waiting for you to ask them. Deeper customer insights start right here, with a simple tool like Hotjar Surveys.

Build surveys faster with AI🔥

Use AI in Hotjar Surveys to build your survey, place it on your website or send it via email, and get the customer insight you need to grow your business.

FAQs about survey questions

How many people should i survey/what should my sample size be.

A good rule of thumb is to aim for at least 100 replies that you can work with.

You can use our  sample size calculator  to get a more precise answer, but understand that collecting feedback is research, not experimentation. Unlike experimentation (such as A/B testing ), all is not lost if you can’t get a statistically significant sample size. In fact, as little as ten replies can give you actionable information about what your users want.

How many questions should my survey have?

There’s no perfect answer to this question, but we recommend asking as few as you need to ask in order to get the information you want. Remember, you’re essentially asking someone to work for free, so be respectful of their time.

Why is it important to ask good survey questions?

A good survey question is asked in a precise way at the right stage in the customer journey to give you insight into your customers’ needs and drives. The qualitative data you get from survey responses can supplement the insight you can capture through other traditional analytics tools (think Google Analytics) and behavior analytics tools (think heatmaps and session recordings , which visualize user behavior on specific pages or across an entire website).

The format you choose for your survey—in-person, email, on-page, etc.—is important, but if the questions themselves are poorly worded you could waste hours trying to fix minimal problems while ignoring major ones a different question could have uncovered. 

How do I analyze open-ended survey questions?

A big pile of  qualitative data  can seem intimidating, but there are some shortcuts that make it much easier to analyze. We put together a guide for  analyzing open-ended questions in 5 simple steps , which should answer all your questions.

But the fastest way to analyze open questions is to use the automated summary report with Hotjar AI in Surveys . AI turns the complex survey data into:

Key findings

Actionable insights

Will sending a survey annoy my customers?

Honestly, the real danger is  not  collecting feedback. Without knowing what users think about your page and  why  they do what they do, you’ll never create a user experience that maximizes conversions. The truth is, you’re probably already doing something that bugs them more than any survey or feedback button would.

If you’re worried that adding an on-page survey might hurt your conversion rate, start small and survey just 10% of your visitors. You can stop surveying once you have enough replies.

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Whether you’re running focus groups for your pricing strategy or conducting usability testing for a new product, user interviews are one of the most effective research methods to get the needle-moving insights you need. But to discover meaningful data that helps you reach your goals, you need to connect with high-quality participants. This article shares five tips to help you optimize your recruiting efforts and find the right people for any type of research study.

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After the thrill of a successful user interview, the chore of transcribing dialogue can feel like the ultimate anticlimax. Putting spoken words in writing takes several precious hours—time better invested in sharing your findings with your team or boss.

But the fact remains: you need a clear and accurate user interview transcript to analyze and report data effectively. Enter automatic transcription. This process instantly transcribes recorded dialogue in real time without human help. It ensures data integrity (and preserves your sanity), enabling you to unlock valuable insights in your research.

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Top 16 event feedback questions for post-event surveys

One of the best ways to find out what people liked and didn’t like about your event is to ask them in a survey. Feedback helps you figure out how well your event went. It lets you know how happy the attendees are and gives you ideas for making future events better. By asking the right event feedback questions, you’ll find out what your attendees thought of the event, how you could make it better, and what they’d like to see in the future. Pre-event survey questions are a valuable tool for gauging attendee expectations and preferences before the event takes place.

Understanding your attendees’ happiness will help you improve your event marketing and focus on what works. According to data from 2020, 87% of event marketers see participant happiness as a possible key to success. 55% of event organizers of all kinds (seminars, workshops, exhibitions, trade shows, etc.) use live polling after the event to find out how happy the attendees were.

Undoubtedly, something as simple as a survey after-event success greatly affects how well it went. And the best way to get the information you need is to ask different kinds of questions.

LEARN ABOUT:  Testimonial Questions

Content Index

What are event feedback questions?

Types of event survey questions, how to conduct an event feedback survey, tips for conducting an effective event feedback survey, top 16 event feedback survey questions for a post-event survey questionnaire, post-event survey: how to send it, advantages and disadvantages of event feedback questions.

Event feedback questions are survey questions asked after an event has concluded to help the attendees understand their opinions about the event. Every attendee has a unique experience, so it is essential to understand every individual’s opinion. 

These event feedback survey questions can be asked for public events, training courses, conferences, conclaves, exhibitions, and webinars. These survey feedback questions help researchers collect objective and actionable feedback to host better events in the future and provide satisfaction to their attendees. Positive feedback can help in a lot of things.

LEARN ABOUT: Event Surveys

For example, a training institute has carried out a training session for software professionals. The organizers believed that it could have been better in certain aspects, such as the facilities and material provided to the attendees.

LEARN ABOUT: Speaker evaluation form

However, the data suggested that the attendees appreciated the event. There were many signups for the next training sessions. It also shed light on other things that needed improvements, such as the registration process and the audio system. The organizers can use surveys such as event evaluation survey , event planning survey , or conference evaluation survey to understand the attendees’ expectations and work on improvement areas.

FREE EVENT FEEDBACK SURVEY TEMPLATE

You might want to ask different types of questions depending on the type of event and the people you want to reach. There is a right time and place to ask each kind of question based on the kind of feedback you want.

Interval scale questions

With the help of these questions, participants can score various parts of the event on a scale from one to 10 or on any other scale that makes sense for their business. 

Open-ended questions

Open-ended questions let your guests say more about their reviews and freely share their thoughts. Make sure there is enough room in the form field for your guests to grow if the event is done online.

Yes/No Questions

Questions like “Did you attend a particular part of the event” or “Did you receive all of the information” are appropriate here.

Multiple-choice questions

There are plenty of options in this selection! Give participants the option of picking from a predetermined list of choices.

Finding out what worked well and what needs to be changed for events in the future can be done by using a post-event survey to get participant input. To create a post-event feedback survey that is successful, follow the instructions below:

Step 1: Set objectives

Before making your survey, you should decide what information you want to get from your attendees. Do you want to know if they had a good time at the event? Do they care about what you tell them? Knowing your goals can help you order your questions and find the right information. The poll should be as short as possible. Some people may find it hard to answer questions with no right answer. You can make it easy for people to fill out your survey by giving them choices.

Step 2: Sign into QuestionPro

Choose a platform like QuestionPro that is easy to use and lets you change the survey to fit your needs. Start making your questions after an event with QuestionPro now!

Step 3: Create a survey

Create questions that will help you gather the information you need while keeping in mind the goals you set in step one. Make sure your questions are easy to understand and have choices for answers that cover every possible situation. 

Step 4: Test the survey

Before sending the survey to users, you should test it to make sure it works as it should and that all the questions are easy to understand. 

Step 5: Send the survey to participants

Once you’re happy with your survey, it’s time to send it to the people who are going to fill it out. You can email it, share it on social media, or put a link to it on the website for your event.

Step 6: Analyze the data

After getting feedback, spend some time looking at the numbers to see if there are any places that could be better for future corporate events. Use the notes to make changes and improve the experience of participants at future events.

Learn About: 360 Feedback Forms

Timing is important

Once the event sponsors have concluded, the organization should not wait for a long time. As soon as the function is over, ask the attendees how they felt, as the experience is still fresh for them. You can send the event feedback surveys over a thank you email or even ask them to answer on their way out of the event to collect data that would be most accurate. A comprehensive data asset management strategy fosters trust, minimizes risks, and empowers businesses to harness the full potential of their customer data.

Use images and videos

Online surveys can be exhaustive, especially after attending an event. Most attendees would rather leave than sit and answer multiple questions. Hence, keeping the study small and adding attractive images would give you a good survey response rate from your audience.

Evaluate the speakers/instructors

After the event, attendees might remember only those speakers they liked. Hence if you evaluate all the speakers, the attendees can suggest which speaker they liked and why. You can choose the future event speakers as per the audience’s interest to get a large footfall for the event. 

Mobile optimized survey

Post an event, and attendees generally tend to leave immediately. It can be challenging to get the audience to answer your survey quickly. So, the surveys should be mobile-optimized. Answering questions on mobile gives flexibility to the attendees. They are more likely to complete the survey.

Attractive survey design

The survey design chosen for your post-event feedback survey must be appealing. Keep brand consistency in mind while designing your event feedback questionnaire. Brand your survey design such that it creates a lasting impression.

Thank your respondent

Having a thank you page at the end of your survey is vital, as the respondent has made an effort to spare some time for you. Furthermore, to keep the event fresh in their minds and create a lasting impression, you can add links to interesting articles by the speakers or add photographs taken at the event. 

Mention your next event

An event feedback survey can also act as a promotional asset. You can mention your upcoming event in these questions and get an approximate idea of how many people will attend the next event and what they expect from it.

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An event feedback questions survey will enable the organizers to understand if they could deliver an event that met the expectations of its audience. Carrying out such a study will also help the host learn improvement areas. 

Use below event feedback simple survey questions to evaluate an event’s success.

• Considering your complete experience at the event, how likely are you to recommend our future events to your friends or colleagues?
• On a scale of 1 to 7, 7 being the highest, how would you rate the event?
• What are the three things that you liked the most?
• What are the three things that you disliked the most?
• Extremely helpful
• Very helpful
• Somewhat helpful
• Not so helpful
• Not at all helpful
• All of the information
• Most of the information
• Some of the information
• A little of the information
• None of the information
• Strongly disagree
• Strongly agree
• What was the reason you chose to participate in our event, and what were your expectations from the event?
• Very dissatisfied
• Dissatisfied
• Very satisfied
• No, the communication was one way
• Yes, it was very interactive
• Do you have any other comments/suggestions that would help us make future events better?

Depending on your general goals and the type of event, you could send your post-event surveys to attendees in a number of ways. Check out the ideas below for how to follow up on surveys after an event. Don’t forget that you can pick more than one post-event survey questions to reach the most people!

This is one of the best ways to get a form to people at an event. Why? Almost everyone has an email address, and getting feedback is easy if you do it right. You should only think about using email feedback if you know your email lists are clean and you’ll be able to reach everyone at the event.

Social media

This choice is great for people who are very active on social media or whose event has a big social component. If your event had a closed Facebook or LinkedIn group for communication or a hashtag for live-tweeting, post the link to those groups so people can comment.

Attendee app

If you’re holding a virtual event, you’ll want to make sure that the software you’re using makes everything go smoothly. With the right software, you’ll also be able to talk to your crowd during and after the event.

Your site is

You might have a landing page for the event or an integration with your event software. In this case, your website would be the best place to host the comments after the event.

If your event is in person, it’s important to share your link for follow-up after the event while your audience is still paying attention. Even though it will be harder to put together and remember later, some events may get more responses if they are given in person.

LEARN ABOUT: Travel Survey Questionnaire And Survey Template

Advantages of post-event surveys:

• Feedback collection for organizers
• Identifying improvement opportunities
• Engaging attendees in the event evaluation process

Disadvantages of post-event surveys:

• Low response rates
• Potential bias in responses
• Limited depth of feedback
• Time-consuming for both organizers and attendees.

Event feedback questions are important for event leaders to get useful information and gathering feedback from event attendees. These questions can be used to determine how happy people are in general, their skills and weaknesses, and how to plan for future events. By using well-designed feedback forms, event planners can learn more about what attendee satisfaction is, how effective different parts of the event are, and how they could be made better. 

QuestionPro is an online survey platform that makes creating and sending feedback surveys for events easy. QuestionPro makes it easy for organizers to make customized feedback surveys thanks to its easy-to-use interface, customizable question types, and advanced features like branching logic and data analysis tools. The platform has many features that make it easy for event planners to collect and examine valuable feedback data, finding trends, patterns, and insights they can use.  

QuestionPro’s reporting and visualization tools make it easy to look at constructive feedback data in depth and show it in a clear way. It can be used as one of the event survey tools. This makes it easier to find key areas that need improvement and make smart choices about improving future events. By using QuestionPro, event leaders can use the power of feedback to keep getting better, give their attendees great experiences, and meet their ever-changing needs.

LEARN MORE         SIGN UP FREE

Frequently Asked Questions(FAQ)

Event feedback is important because it gives organizers useful information and helps them understand how people felt about the event, how satisfied they were, and what could be done better.

Event feedback helps the people in charge figure out what went well and what didn’t, so they can make smart decisions and changes that will improve future events.

Share a summary of the feedback results with the attendees made because of what they said. Email, social media, or a message after the event to inform people about these changes.

Event surveys should have a mix of open-ended and closed-ended questions, like rating scales. Closed-ended questions give numbers, while open-ended questions let people give more detailed comments.

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How to Create a Survey

How to turn survey results into a great presentation

Turning survey results into presentation, choose the best data to share, tell a story, adhere to common design rules, create an additional report.

You’ve launched your survey . The results are in. Now it’s time to make sense of them.

Creating a survey results presentation is one of the best ways to analyze your results and present them to stakeholders in a format that makes them clear and understandable.

It’s not as simple as copying and pasting everything into a PowerPoint presentation, though. Here’s how you can create an awesome survey results presentation.

Why you should turn survey results into a presentation

Not everyone is going to be willing to sift through all your survey responses and tease out the relevant findings. That’s why you need to succinctly summarize those findings and make them digestible for everyone. A survey results presentation is the perfect tool.

How to create a survey results presentation: Best practices

Before you rush to turn your responses into a presentation, take the time to acquaint yourself with the following best practices.

Not every insight you collect from your survey is going to be relevant to your target audience. So start by narrowing down your dataset to include only information that’s useful. Think about what you want your audience to take away from your presentation, and then choose your data accordingly.

If you really want to capture your audience’s attention, tell a story with your presentation. Rather than just show them the raw data, explain what the findings mean and why your audience should care.

Using subjective feedback from surveys can work well. While it’s helpful to show data that proves your point, using specific examples can make your presentations much more powerful, writes corporate trainer Dana Brownlee .

There are several design best practices you should follow, writes Shonna Waters, Ph.D. , vice president of strategic alliances and partnerships at professional coaching platform BetterUp. That includes using a minimalistic background, placing only your major points on each slide, and avoiding blocks of copy. “Keep the presentation stimulating and appealing without overwhelming your audience with bright colors or too much font,” Waters advises.

Not all of your survey findings will be suitable to include in your presentation, but they may still be essential for stakeholders. “If you’re presenting data to senior executives or business clients, you might want to prepare a full report on your findings,” writes Swetha Amaresan , senior marketing coordinator at Nickelodeon International. “You wouldn’t refer to this document during a presentation, but you might hand this to your audience to read through on their own time.”

Turn survey results into a presentation with Jotform Report Builder

If you’re worried about keeping track of all the best practices above, let Jotform’s Report Builder do the hard work for you. Jotform Report Builder automatically turns your Jotform survey responses into beautiful, professional reports.

Create the perfect report with a range of charts and tables. You can drag and drop design elements to suit your tastes. Don’t worry about having to update your presentation once it’s designed — presentations are updated automatically with each new form submission.

Just so you know

Automatically turn your survey responses into professional presentations with Jotform Report Builder .

How Jotform can make surveys easy

Whether you want to create a survey or turn your existing survey into a report, Jotform is the ideal tool. With over 800 free survey templates , it’s easy to get started.

You can tailor the survey to your needs, choosing the format that works best for you. That could be a classic survey where all questions are listed on a single page, or you may opt for Jotform Cards, where you ask one question per page.

If you want to dig deeper, you can use conditional logic to create an interactive survey that changes depending on each user’s response. Conditional logic improves the quality of answers from respondents while also improving the completion rate.

With Jotform, you never have to worry about privacy or security. All Jotform form data is protected with a 256-bit SSL connection and is compliant with the General Data Protection Regulation and the California Consumer Privacy Act. You can even add an optional feature that helps with HIPAA compliance if you’re creating a healthcare survey.

Thank you for helping improve the Jotform Blog. 🎉

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28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Published: May 15, 2023

The adage "the customer is always right" has received some pushback in recent years, but when it comes to conducting surveys , the phrase is worth a deeper look. In the past, representatives were tasked with solving client problems as they happened. Now, they have to be proactive by solving problems before they come up.

Salesforce found that 63% of customers expect companies to anticipate their needs before they ask for help. But how can a customer service team recognize these customer needs in advance and effectively solve them on a day-to-day basis?

A customer questionnaire is a tried-and-true method for collecting survey data to inform your customer service strategy . By hearing directly from the customer, you'll capture first-hand data about how well your service team meets their needs. In this article, you'll get free questionnaire templates and best practices on how to administer them for the most honest responses.

Table of Contents:

Questionnaire Definition

Survey vs. questionnaire, questionnaire templates.

• Questionnaire Examples

Questionnaire Design

Survey question examples.

• Examples of Good Survey Questions

How to Make a Questionnaire

A questionnaire is a research tool used to conduct surveys. It includes specific questions with the goal to understand a topic from the respondents' point of view. Questionnaires typically have closed-ended, open-ended, short-form, and long-form questions.

The questions should always stay as unbiased as possible. For instance, it's unwise to ask for feedback on a specific product or service that’s still in the ideation phase. To complete the questionnaire, the customer would have to imagine how they might experience the product or service rather than sharing their opinion about their actual experience with it.

Ask broad questions about the kinds of qualities and features your customers enjoy in your products or services and incorporate that feedback into new offerings your team is developing.

What makes a good questionnaire?

Define the goal, make it short and simple, use a mix of question types, proofread carefully, keep it consistent.

A good questionnaire should find what you need versus what you want. It should be valuable and give you a chance to understand the respondent’s point of view.

Make the purpose of your questionnaire clear. While it's tempting to ask a range of questions simultaneously, you'll get more valuable results if you stay specific to a set topic.

According to HubSpot research , 47% of those surveyed say their top reason for abandoning a survey is the time it takes to complete.

So, questionnaires should be concise and easy to finish. If you're looking for a respondent’s experience with your business, focus on the most important questions.

5 Free Customer Satisfaction Survey Templates

Easily measure customer satisfaction and begin to improve your customer experience.

• Net Promoter Score
• Customer Effort Score

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5 Customer Survey Templates

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Your questionnaire should include a combination of question types, like open-ended, long-form, or short-ended questions.

Open-ended questions give users a chance to share their own answers. But closed-ended questions are more efficient and easy to quantify, with specific answer choices.

If you're not sure which question types are best, read here for more survey question examples .

While it's important to check spelling and grammar, there are two other things you'll want to check for a great questionnaire.

First, edit for clarity. Jargon, technical terms, and brand-specific language can be confusing for respondents. Next, check for leading questions. These questions can produce biased results that will be less useful to your team.

Consistency makes it easier for respondents to quickly complete your questionnaire. This is because it makes the questions less confusing. It can also reduce bias.

Being consistent is also helpful for analyzing questionnaire data because it makes it easier to compare results. With this in mind, keep response scales, question types, and formatting consistent.

In-Depth Interviews vs. Questionnaire

Questionnaires can be a more feasible and efficient research method than in-depth interviews. They are a lot cheaper to conduct. That’s because in-depth interviews can require you to compensate the interviewees for their time and give accommodations and travel reimbursement.

Questionnaires also save time for both parties. Customers can quickly complete them on their own time, and employees of your company don't have to spend time conducting the interviews. They can capture a larger audience than in-depth interviews, making them much more cost-effective.

It would be impossible for a large company to interview tens of thousands of customers in person. The same company could potentially get feedback from its entire customer base using an online questionnaire.

When considering your current products and services (as well as ideas for new products and services), it's essential to get the feedback of existing and potential customers. They are the ones who have a say in purchasing decisions.

A questionnaire is a tool that’s used to conduct a survey. A survey is the process of gathering, sampling, analyzing, and interpreting data from a group of people.

The confusion between these terms most likely stems from the fact that questionnaires and data analysis were treated as very separate processes before the Internet became popular. Questionnaires used to be completed on paper, and data analysis occurred later as a separate process. Nowadays, these processes are typically combined since online survey tools allow questionnaire responses to be analyzed and aggregated all in one step.

But questionnaires can still be used for reasons other than data analysis. Job applications and medical history forms are examples of questionnaires that have no intention of being statistically analyzed. The key difference between questionnaires and surveys is that they can exist together or separately.

Below are some of the best free questionnaire templates you can download to gather data that informs your next product or service offering.

What makes a good survey question?

Have a goal in mind, draft clear and distinct answers and questions, ask one question at a time, check for bias and sensitivity, include follow-up questions.

To make a good survey question, you have to choose the right type of questions to use. Include concise, clear, and appropriate questions with answer choices that won’t confuse the respondent and will clearly offer data on their experience.

Good survey questions can give a business good data to examine. Here are some more tips to follow as you draft your survey questions.

To make a good survey, consider what you are trying to learn from it. Understanding why you need to do a survey will help you create clear and concise questions that you need to ask to meet your goal. The more your questions focus on one or two objectives, the better your data will be.

You have a goal in mind for your survey. Now you have to write the questions and answers depending on the form you’re using.

For instance, if you’re using ranks or multiple-choice in your survey, be clear. Here are examples of good and poor multiple-choice answers:

Poor Survey Question and Answer Example

California:

• Contains the tallest mountain in the United States.
• Has an eagle on its state flag.
• Is the second-largest state in terms of area.
• Was the location of the Gold Rush of 1849.

Good Survey Question and Answer Example

What is the main reason so many people moved to California in 1849?

• California's land was fertile, plentiful, and inexpensive.
• The discovery of gold in central California.
• The East was preparing for a civil war.
• They wanted to establish religious settlements.

In the poor example, the question may confuse the respondent because it's not clear what is being asked or how the answers relate to the question. The survey didn’t fully explain the question, and the options are also confusing.

In the good example above, the question and answer choices are clear and easy to understand.

Always make sure answers and questions are clear and distinct to create a good experience for the respondent. This will offer your team the best outcomes from your survey.

It's surprisingly easy to combine multiple questions into one. They even have a name — they’re called "double-barreled" questions. But a good survey asks one question at a time.

For example, a survey question could read, "What is your favorite sneaker and clothing apparel brand?" This is bad because you’re asking two questions at once.

By asking two questions simultaneously, you may confuse your respondents and get unclear answers. Instead, each question should focus on getting specific pieces of information.

For example, ask, "What is your favorite sneaker brand?" then, "What is your favorite clothing apparel brand?" By separating the questions, you allow your respondents to give separate and precise answers.

Biased questions can lead a respondent toward a specific response. They can also be vague or unclear. Sensitive questions such as age, religion, or marital status can be helpful for demographics. These questions can also be uncomfortable for people to answer.

There are a few ways to create a positive experience with your survey questions.

First, think about question placement. Sensitive questions that appear in context with other survey questions can help people understand why you are asking. This can make them feel more comfortable responding.

Next, check your survey for leading questions, assumptions, and double-barreled questions. You want to make sure that your survey is neutral and free of bias.

Asking more than one survey question about an area of interest can make a survey easier to understand and complete. It also helps you collect more in-depth insights from your respondents.

1. Free HubSpot Questionnaire Template

HubSpot offers a variety of free customer surveys and questionnaire templates to analyze and measure customer experience. Choose from five templates: net promoter score, customer satisfaction, customer effort, open-ended questions, and long-form customer surveys.

2. Client Questionnaire Template

It's a good idea to gauge your clients' experiences with your business to uncover opportunities to improve your offerings. That will, in turn, better suit their lifestyles. You don't have to wait for an entire year to pass before polling your customer base about their experience either. A simple client questionnaire, like the one below, can be administered as a micro survey several times throughout the year. These types of quick survey questions work well to retarget your existing customers through social media polls and paid interactive ads.

1. How much time do you spend using [product or service]?

• Less than a minute
• About 1 - 2 minutes
• Between 2 and 5 minutes
• More than 5 minutes

2. In the last month, what has been your biggest pain point?

• Finding enough time for important tasks
• Delegating work
• Having enough to do

3. What's your biggest priority right now?

• Finding a faster way to work
• Problem-solving
• Staff development

3. Website Questionnaire Template

Whether you just launched a brand new website or you're gathering data points to inform a redesign, you'll find customer feedback to be essential in both processes. A website questionnaire template will come in handy to collect this information using an unbiased method.

1. How many times have you visited [website] in the past month?

• More than once

2. What is the primary reason for your visit to [website]?

• To make a purchase
• To find more information before making a purchase in-store
• To contact customer service

3. Are you able to find what you're looking for on the website homepage?

4. Customer Satisfaction Questionnaire Template

If you've never surveyed your customers and are looking for a template to get started, this one includes some basic customer satisfaction questions. These will apply to just about any customer your business serves.

1. How likely are you to recommend us to family, friends, or colleagues?

• Extremely unlikely
• Somewhat unlikely
• Somewhat likely
• Extremely likely

2. How satisfied were you with your experience?

1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10

3. Rank the following items in terms of their priority to your purchasing process.

• Helpful staff
• Quality of product
• Price of product
• Ease of purchase
• Proximity of store
• Online accessibility
• Current need
• Appearance of product

4. Who did you purchase these products for?

• Family member
• On behalf of a business

5. Please rate our staff on the following terms:

• Friendly __ __ __ __ __ Hostile
• Helpful __ __ __ __ __ Useless
• Knowledgeable __ __ __ __ __ Inexperienced
• Professional __ __ __ __ __ Inappropriate

6. Would you purchase from our company again?

7. How can we improve your experience for the future?

________________________________.

5. Customer Effort Score Questionnaire Template

The following template gives an example of a brief customer effort score (CES) questionnaire. This free template works well for new customers to measure their initial reaction to your business.

1. What was the ease of your experience with our company?

• Extremely difficult
• Somewhat difficult
• Somewhat easy
• Extremely easy

2. The company did everything it could to make my process as easy as possible.

• Strongly disagree
• Somewhat disagree
• Somewhat agree
• Strongly agree

3. On a scale of 1 to 10 (1 being "extremely quickly" and 10 being "extremely slowly"), how fast were you able to solve your problem?

4. How much effort did you have to put forth while working with our company?

• Much more than expected
• Somewhat more than expected
• As much as expected
• Somewhat less than expected
• Much less than expected

6. Demographic Questionnaire Template

Here's a template for surveying customers to learn more about their demographic background. You could substantiate the analysis of this questionnaire by corroborating the data with other information from your web analytics, internal customer data, and industry data.

1. How would you describe your employment status?

• Employed full-time
• Employed part-time
• Freelance/contract employee
• Self-employed

2. How many employees work at your company?

3. How would you classify your role?

• Individual Contributor

4. How would you classify your industry?

• Technology/software
• Hospitality/dining
• Entertainment

Below, we have curated a list of questionnaire examples that do a great job of gathering valuable qualitative and quantitative data.

4 Questionnaire Examples

1. customer satisfaction questions.

Learn more about HubSpot's Customer Survey software.

Multiple-Choice

Multiple-choice questions offer respondents several answers to choose from. This is a popular choice of questionnaire format since it's simple for people to fill out and for companies to analyze.

Multiple-choice questions can be in single-answer form (respondents can only choose one response) or multiple-answer form (respondents can choose as many responses as necessary).

Multiple-choice survey question examples : "Which of the following social media platforms do you use most often?"

Image Source

Rating Scale

Rating scale questions offer a scale of numbers and ask respondents to rate topics based on the sentiments assigned to that scale. This is effective when assessing customer satisfaction.

Rating scale survey question examples : "Rate your level of satisfaction with the customer service you received today on a scale of 1-10."

Yes or no survey questions are a type of dichotomous question. These are questions that only offer two possible responses. They’re useful because they’re quick to answer and can help with customer segmentation.

Yes or no survey questions example : "Have you ever used HubSpot before?"

Likert Scale

Likert scale questions assess whether a respondent agrees with the statement, as well as the extent to which they agree or disagree.

These questions typically offer five or seven responses, with sentiments ranging from items such as "strongly disagree" to "strongly agree." Check out this post to learn more about the Likert scale .

Likert scale survey question examples : “How satisfied are you with the service from [brand]?”

Open-ended questions ask a broader question or offer a chance to elaborate on a response to a close-ended question. They're accompanied by a text box that leaves room for respondents to write freely. This is particularly important when asking customers to expand on an experience or recommendation.

Open-ended survey question examples : "What are your personal goals for using HubSpot? Please describe."

Matrix Table

A matrix table is usually a group of multiple-choice questions grouped in a table. Choices for these survey questions are usually organized in a scale. This makes it easier to understand the relationships between different survey responses.

Matrix table survey question examples : "Rate your level of agreement with the following statements about HubSpot on a scale of 1-5."

Rank Order Scaling

These questions ask respondents to rank a set of terms by order of preference or importance. This is useful for understanding customer priorities.

Rank order scaling examples : "Rank the following factors in order of importance when choosing a new job."

Semantic Differential Scale

This scale features pairs of opposite adjectives that respondents use for rating, usually for a feature or experience. This type of question makes it easier to understand customer attitudes and beliefs.

Semantic differential scale question examples : "Rate your overall impression of this brand as friendly vs. unfriendly, innovative vs. traditional, and boring vs. exciting."

Side-By-Side Matrix

This matrix table format includes two sets of questions horizontally for easy comparison. This format can help with customer gap analysis.

Side-by-side matrix question examples : "Rate your level of satisfaction with HubSpot's customer support compared to its ease of use."

Stapel Scale

The Stapel rating scale offers a single adjective or idea for rating. It uses a numerical scale with a zero point in the middle. This survey question type helps with in-depth analysis.

Stapel scale survey question examples : "Rate your overall experience with this product as +5 (excellent) to -5 (terrible)."

Constant Sum Survey Questions

In this question format, people distribute points to different choices based on the perceived importance of each point. This kind of question is often used in market research and can help your team better understand customer choices .

Constant sum survey question examples : "What is your budget for the following marketing expenses: Paid campaigns, Events, Freelancers, Agencies, Research."

Image Choice

This survey question type shows several images. Then, it asks the respondent to choose the image that best matches their response to the question. These questions are useful for understanding your customers’ design preferences.

Image choice survey questions example : "Which of these three images best represents your brand voice?"

Choice Model

This survey question offers a hypothetical scenario, then the respondent must choose from the presented options. It's a useful type of question when you are refining a product or strategy.

Choice model survey questions example : "Which of these three deals would be most appealing to you?"

Click Map Questions

Click map questions offer an image click on specific areas of the image in response to a question. This question uses data visualization to learn about customer preferences for design and user experience.

Click map question examples : "Click on the section of the website where you would expect to find pricing information."

Data Upload

This survey question example asks the respondent to upload a file or document in response to a question. This type of survey question can help your team collect data and context that might be tough to collect otherwise.

Data upload question examples : "Please upload a screenshot of the error you encountered during your purchase."

Benchmarkable Questions

This question type asks a respondent to compare their answers to a group or benchmark. These questions can be useful if you're trying to compare buyer personas or other customer groups.

Benchmarkable survey questions example : "Compare your company's marketing budget to other companies in your industry."

Good Survey Questions

• What is your favorite product?
• Why did you purchase this product?
• How satisfied are you with [product]?
• Would you recommend [product] to a friend?
• Would you recommend [company name] to a friend?
• If you could change one thing about [product], what would it be?
• Which other options were you considering before [product or company name]?
• Did [product] help you accomplish your goal?
• How would you feel if we did not offer this product, feature, or service?
• What would you miss the most if you couldn't use your favorite product from us?
• What is one word that best describes your experience using our product?
• What's the primary reason for canceling your account?
• How satisfied are you with our customer support?
• Did we answer all of your questions and concerns?
• How can we be more helpful?
• What additional features would you like to see in this product?
• Are we meeting your expectations?
• How satisfied are you with your experience?

1. "What is your favorite product?"

This question is a great starter for your survey. Most companies want to know what their most popular products are, and this question cuts right to the point.

It's important to note that this question gives you the customer's perspective, not empirical evidence. You should compare the results to your inventory to see if your customers' answers match your actual sales. You may be surprised to find your customers' "favorite" product isn't the highest-selling one.

2. "Why did you purchase this product?"

Once you know their favorite product, you need to understand why they like it so much. The qualitative data will help your marketing and sales teams attract and engage customers. They'll know which features to advertise most and can seek out new leads similar to your existing customers.

3. "How satisfied are you with [product]?"

When you have a product that isn't selling, you can ask this question to see why customers are unhappy with it. If the reviews are poor, you'll know that the product needs reworking, and you can send it back to product management for improvement. Or, if these results are positive, they may have something to do with your marketing or sales techniques. You can then gather more info during the questionnaire and restrategize your campaigns based on your findings.

4. "Would you recommend [product] to a friend?"

This is a classic survey question used with most NPS® surveys. It asks the customer if they would recommend your product to one of their peers. This is extremely important because most people trust customer referrals more than traditional advertising. So, if your customers are willing to recommend your products, you'll have an easier time acquiring new leads.

5. "Would you recommend [company name] to a friend?"

Similar to the question above, this one asks the customer to consider your business as a whole and not just your product. This gives you insight into your brand's reputation and shows how customers feel about your company's actions. Even if you have an excellent product, your brand's reputation may be the cause of customer churn . Your marketing team should pay close attention to this question to see how they can improve the customer experience .

6. "If you could change one thing about [product], what would it be?"

This is a good question to ask your most loyal customers or ones that have recently churned. For loyal customers, you want to keep adding value to their experience. Asking how your product can improve helps your development team find flaws and increases your chances of retaining a valuable customer segment.

For customers that have recently churned, this question gives insight into how you can retain future users that are unhappy with your product or service. By giving these customers a space to voice their criticisms, you can either reach out and offer solutions or relay feedback for consideration.

7. "Which other options were you considering before [product or company name]?"

If you're operating in a competitive industry, customers will have more than one choice when considering your brand. And if you sell variations of your product or produce new models periodically, customers may prefer one version over another.

For this question, you should offer answers to choose from in a multiple-selection format. This will limit the types of responses you'll receive and help you get the exact information you need.

8. "Did [product] help you accomplish your goal?"

The purpose of any product or service is to help customers reach a goal. So, you should be direct and ask them if your company steered them toward success. After all, customer success is an excellent retention tool. If customers are succeeding with your product, they're more likely to stay loyal to your brand.

9. "How would you feel if we did not offer this product, feature, or service?"

Thinking about discontinuing a product? This question can help you decide whether or not a specific product, service, or feature will be missed if you were to remove it.

Even if you know that a product or service isn't worth offering, it's important to ask this question anyway because there may be a certain aspect of the product that your customers like. They'll be delighted if you can integrate that feature into a new product or service.

10. "If you couldn't use your favorite product from us, what would you miss the most about it?"

This question pairs well with the one above because it frames the customer's favorite product from a different point of view. Instead of describing why they love a particular product, the customer can explain what they'd be missing if they didn't have it at all. This type of question uncovers "fear of loss," which can be a very different motivating factor than "hope for gain."

11. "What word best describes your experience using our product?"

Your marketing team will love this question. A single word or a short phrase can easily sum up your customers’ emotions when they experience your company, product, or brand. Those emotions can be translated into relatable marketing campaigns that use your customers’ exact language.

If the responses reveal negative emotions, it's likely that your entire customer service team can relate to that pain point. Rather than calling it "a bug in the system," you can describe the problem as a "frustrating roadblock" to keep their experience at the forefront of the solution.

12. "What's the primary reason for canceling your account?"

Finding out why customers are unhappy with your product or service is key to decreasing your churn rate . If you don't understand why people leave your brand, it's hard to make effective changes to prevent future turnover. Or worse, you might alter your product or service in a way that increases your churn rate, causing you to lose customers who were once loyal supporters.

13. "How satisfied are you with our customer support?"

It's worth asking customers how happy they are with your support or service team. After all, an excellent product doesn't always guarantee that customers will stay loyal to your brand. Research shows that one in six customers will leave a brand they love after just one poor service experience.

14. "Did we answer all of your questions and concerns?"

This is a good question to ask after a service experience. It shows how thorough your support team is and whether they're prioritizing speed too much over quality. If customers still have questions and concerns after a service interaction, your support team is focusing too much on closing tickets and not enough on meeting customer needs .

15. "How can we be more helpful?"

Sometimes it's easier to be direct and simply ask customers what else you can do to help them. This shows a genuine interest in your buyers' goals which helps your brand foster meaningful relationships with its customer base. The more you can show that you sincerely care about your customers' problems, the more they'll open up to you and be honest about how you can help them.

16. What additional features would you like to see in this product?

With this question, your team can get inspiration for the company's next product launch. Think of the responses as a wish list from your customers. You can discover what features are most valuable to them and whether they already exist within a competitor's product.

Incorporating every feature suggestion is nearly impossible, but it's a convenient way to build a backlog of ideas that can inspire future product releases.

17. "Are we meeting your expectations?"

This is a really important question to ask because customers won't always tell you when they're unhappy with your service. Not every customer will ask to speak with a manager when they're unhappy with your business. In fact, most will quietly move on to a competitor rather than broadcast their unhappiness to your company. To prevent this type of customer churn, you need to be proactive and ask customers if your brand is meeting their expectations.

18. "How satisfied are you with your experience?"

This question asks the customer to summarize their experience with your business. It gives you a snapshot of how the customer is feeling in that moment and their perception of your brand. Asking this question at the right stage in the customer's journey can tell you a lot about what your company is doing well and where you can stand to improve.

Next, let's dig into some tips for creating your own questionnaire.

Start with templates as a foundation. Know your question types. Keep it brief when possible. Choose a simple visual design. Use a clear research process. Create questions with straightforward, unbiased language. Make sure every question is important. Ask one question at a time. Order your questions logically. Consider your target audience. Test your questionnaire.

1. Use questionnaire templates.

Rather than build a questionnaire from scratch, consider using questionnaire templates to get started. HubSpot's collection of customer-facing questionnaire templates can help you quickly build and send a questionnaire to your clients and analyze the results right on Google Drive.

Vrnda LeValley , customer training manager at HubSpot, recommends starting with an alignment question like, "Does this class meet your expectations?" because it gives more context to any positive or negative scores that follow. She continues, "If it didn't meet expectations, then there will potentially be negative responses across the board (as well as the reverse)."

3. Keep it brief, when possible.

Most questionnaires don't need to be longer than a page. For routine customer satisfaction surveys, it's unnecessary to ask 50 slightly varied questions about a customer's experience when those questions could be combined into 10 solid questions.

The shorter your questionnaire is, the more likely a customer will complete it. Plus a shorter questionnaire means less data for your team to collect and analyze. Based on the feedback, it will be a lot easier for you to get the information you need to make the necessary changes in your organization and products.

4. Choose a simple visual design.

There's no need to make your questionnaire a stunning work of art. As long as it's clear and concise, it will be attractive to customers. When asking questions that are important to furthering your company, it's best to keep things simple. Select a font that’s common and easy to read, like Helvetica or Arial. Use a text size that customers of all abilities can navigate.

A questionnaire is most effective when all the questions are visible on a single screen. The layout is important. If a questionnaire is even remotely difficult to navigate, your response rate could suffer. Make sure that buttons and checkboxes are easy to click and that questions are visible on both computer and mobile screens.

5. Use a clear research process.

Before planning questions for your questionnaire, you'll need to have a definite direction for it. A questionnaire is only effective if the results answer an overarching research question. After all, the research process is an important part of the survey, and a questionnaire is a tool that's used within the process.

In your research process, you should first come up with a research question. What are you trying to find out? What's the point of this questionnaire? Keep this in mind throughout the process.

After coming up with a research question, it's a good idea to have a hypothesis. What do you predict the results will be for your questionnaire? This can be structured in a simple "If … then …" format. A structured experiment — yes, your questionnaire is a type of experiment — will confirm that you're only collecting and analyzing data necessary to answer your research question. Then, you can move forward with your survey .

6. Create questions with straightforward, unbiased language.

When crafting your questions, it's important to structure them to get the point across. You don't want any confusion for your customers because this may influence their answers. Instead, use clear language. Don't use unnecessary jargon, and use simple terms in favor of longer-winded ones.

You may risk the reliability of your data if you try to combine two questions. Rather than asking, "How was your experience shopping with us, and would you recommend us to others?" separate it into two separate questions. Customers will be clear on your question and choose a response most appropriate for each one.

You should always keep the language in your questions unbiased. You never want to sway customers one way or another because this will cause your data to be skewed. Instead of asking, "Some might say that we create the best software products in the world. Would you agree or disagree?" it may be better to ask, "How would you rate our software products on a scale of 1 to 10?" This removes any bias and confirms that all the responses are valid.

7. Ask only the most important questions.

When creating your questionnaire, keep in mind that time is one of the most valuable commodities for customers. Most aren't going to sit through a 50-question survey, especially when they're being asked about products or services they didn't use. Even if they do complete it, most of these will be half-hearted responses from fatigued customers who simply want to be finished with it.

If your questionnaire has five or 55 questions, make sure each has a specific purpose. Individually, they should be aimed at collecting certain pieces of information that reveal new insights into different aspects of your business. If your questions are irrelevant or seem out of place, your customers will be easily derailed by the survey. And, once the customer has lost interest, it'll be difficult to regain their focus.

8. Ask one question at a time.

Since every question has a purpose, ask them one at a time. This lets the customer focus and encourages them to share a thoughtful response. This is particularly important for open-ended questions where customers need to describe an experience or opinion.

By grouping questions together, you risk overwhelming busy customers who don't have time for a long survey. They may think you're asking them too much, or they might see your questionnaire as a daunting task. You want your survey to appear as painless as possible. Keeping your questions separated will make it more user-friendly.

9. Order your questions logically.

A good questionnaire is like a good book. The beginning questions should lay the framework, the middle ones should cut to the core issues, and the final questions should tie up all loose ends. This flow keeps customers engaged throughout the entire survey.

When creating your questionnaire, start with the most basic questions about demographics. You can use this information to segment your customer base and create different buyer personas.

Next, add in your product and services questions. These are the ones that offer insights into common customer roadblocks and where you can improve your business's offerings. Questions like these guide your product development and marketing teams looking for new ways to enhance the customer experience.

Finally, you should conclude your questionnaire with open-ended questions to understand the customer journey. These questions let customers voice their opinions and point out specific experiences they've had with your brand.

10. Consider your target audience.

Whenever you collect customer feedback, you need to keep in mind the goals and needs of your target audience. After all, the participants in this questionnaire are your active customers. Your questions should be geared toward the interests and experiences they've already had with your company.

You can even create multiple surveys that target different buyer personas. For example, if you have a subscription-based pricing model, you can personalize your questionnaire for each type of subscription your company offers.

11. Test your questionnaire.

Once your questionnaire is complete, it's important to test it. If you don't, you may end up asking the wrong questions and collecting irrelevant or inaccurate information. Start by giving your employees the questionnaire to test, then send it to small groups of customers and analyze the results. If you're gathering the data you're looking for, then you should release the questionnaire to all of your customers.

How Questionnaires Can Benefit Your Customer Service Strategy

Whether you have one customer or 1000 customers, their opinions matter when it comes to the success of your business. Their satisfaction with your offerings can reveal how well or how poorly your customer service strategy and business are meeting their needs. A questionnaire is one of the most powerful, cost-effective tools to uncover what your customers think about your business. When analyzed properly, it can inform your product and service launches.

Use the free questionnaire templates, examples, and best practices in this guide to conduct your next customer feedback survey.

Now that you know the slight difference between a survey and a questionnaire, it’s time to put it into practice with your products or services. Remember, a good survey and questionnaire always start with a purpose. But, a great survey and questionnaire give data that you can use to help companies increase the way customers respond to their products or services because of the questions.

Net Promoter, Net Promoter System, Net Promoter Score, NPS, and the NPS-related emoticons are registered trademarks of Bain & Company, Inc., Fred Reichheld, and Satmetrix Systems, Inc.

Editor's note: This post was originally published in July 2018 and has been updated for comprehensiveness.

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