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Top 40 Most Popular Case Studies of 2021

Two cases about Hertz claimed top spots in 2021's Top 40 Most Popular Case Studies

Two cases on the uses of debt and equity at Hertz claimed top spots in the CRDT’s (Case Research and Development Team) 2021 top 40 review of cases.

Hertz (A) took the top spot. The case details the financial structure of the rental car company through the end of 2019. Hertz (B), which ranked third in CRDT’s list, describes the company’s struggles during the early part of the COVID pandemic and its eventual need to enter Chapter 11 bankruptcy. 

The success of the Hertz cases was unprecedented for the top 40 list. Usually, cases take a number of years to gain popularity, but the Hertz cases claimed top spots in their first year of release. Hertz (A) also became the first ‘cooked’ case to top the annual review, as all of the other winners had been web-based ‘raw’ cases.

Besides introducing students to the complicated financing required to maintain an enormous fleet of cars, the Hertz cases also expanded the diversity of case protagonists. Kathyrn Marinello was the CEO of Hertz during this period and the CFO, Jamere Jackson is black.

Sandwiched between the two Hertz cases, Coffee 2016, a perennial best seller, finished second. “Glory, Glory, Man United!” a case about an English football team’s IPO made a surprise move to number four.  Cases on search fund boards, the future of malls,  Norway’s Sovereign Wealth fund, Prodigy Finance, the Mayo Clinic, and Cadbury rounded out the top ten.

Other year-end data for 2021 showed:

• Online “raw” case usage remained steady as compared to 2020 with over 35K users from 170 countries and all 50 U.S. states interacting with 196 cases.
• Fifty four percent of raw case users came from outside the U.S..
• The Yale School of Management (SOM) case study directory pages received over 160K page views from 177 countries with approximately a third originating in India followed by the U.S. and the Philippines.
• Twenty-six of the cases in the list are raw cases.
• A third of the cases feature a woman protagonist.
• Orders for Yale SOM case studies increased by almost 50% compared to 2020.
• The top 40 cases were supervised by 19 different Yale SOM faculty members, several supervising multiple cases.

CRDT compiled the Top 40 list by combining data from its case store, Google Analytics, and other measures of interest and adoption.

All of this year’s Top 40 cases are available for purchase from the Yale Management Media store .

And the Top 40 cases studies of 2021 are:

1.   Hertz Global Holdings (A): Uses of Debt and Equity

2.   Coffee 2016

3.   Hertz Global Holdings (B): Uses of Debt and Equity 2020

4.   Glory, Glory Man United!

5.   Search Fund Company Boards: How CEOs Can Build Boards to Help Them Thrive

6.   The Future of Malls: Was Decline Inevitable?

7.   Strategy for Norway's Pension Fund Global

8.   Prodigy Finance

9.   Design at Mayo

10. Cadbury

11. City Hospital Emergency Room

13. Volkswagen

14. Marina Bay Sands

15. Shake Shack IPO

16. Mastercard

17. Netflix

18. Ant Financial

19. AXA: Creating the New CR Metrics

20. IBM Corporate Service Corps

21. Business Leadership in South Africa's 1994 Reforms

22. Alternative Meat Industry

23. Children's Premier

24. Khalil Tawil and Umi (A)

25. Palm Oil 2016

26. Teach For All: Designing a Global Network

27. What's Next? Search Fund Entrepreneurs Reflect on Life After Exit

28. Searching for a Search Fund Structure: A Student Takes a Tour of Various Options

30. Project Sammaan

31. Commonfund ESG

32. Polaroid

33. Connecticut Green Bank 2018: After the Raid

34. FieldFresh Foods

35. The Alibaba Group

36. 360 State Street: Real Options

37. Herman Miller

38. AgBiome

39. Nathan Cummings Foundation

40. Toyota 2010

Case Study Topics: How to Uncover Engaging Subjects (+145 Topic Ideas)

In this article, you will uncover engaging case study ideas ranging from marketing strategies, educational innovations, business challenges, and management insights to probing the depths of human behavior in the media domain. Each topic is meticulously curated to provide students with a starting point for exploration and a catalyst for their own unique research endeavors.

From unlocking the secrets of successful branding to decoding intricate criminal justice cases, this article is a valuable resource for students seeking intriguing and relevant case study topics across different fields. Hire a paper writer if you’re trailing behind the schedule and assistance to keep up with the workload. 

How to Find a Case Study Topic (List of Topics)

Finding compelling case study ideas for students involves a thoughtful and strategic approach. Here's a step-by-step guide to help you discover an engaging case study topic:

Identify Your Interests

Begin by reflecting on your academic interests and the subjects that captivate you. A case study becomes more engaging when it aligns with your passion and curiosity.

Explore Current Trends

Stay updated on current trends, challenges, and debates within your field. Look for emerging issues that present opportunities for in-depth exploration and analysis.

Review Course Material

Revisit your course materials, textbooks, and class notes. Identify case study topics that resonated with you during your studies.

Check Academic Journals

Browse through academic journals related to your field. Investigate recent case studies published by researchers to identify gaps or areas that warrant further investigation.

Consider Real-World Problems

Look beyond the academic realm and consider real-world problems or challenges. Addressing practical issues can lead to impactful case studies with tangible solutions.

Brainstorm with Peers and Mentors

Engage in discussions with classmates, professors, or mentors. Collaborative brainstorming often sparks new ideas and provides valuable perspectives.

Evaluate Feasibility

Assess the feasibility of potential topics. Consider the availability of resources, data, and the scope of your research. Ensure that the chosen topic is manageable within the given timeframe.

Think Interdisciplinary

Explore interdisciplinary connections. Integrating insights from multiple disciplines can lead to innovative and holistic case study topics.

Seek Inspiration from Literature

Read relevant literature, articles, and books. Analyze existing case studies to identify gaps or areas where you can contribute new insights.

Connect with Industry Professionals

If applicable, connect with professionals in your field. Discussing real-world challenges with industry experts can inspire relevant and impactful case study topics.

Consider Ethical Implications

Ensure that your chosen topic aligns with ethical considerations. Case studies should adhere to ethical standards and respect the rights and privacy of individuals involved.

Remember that a well-chosen case study topic should be not only interesting to you but also relevant, feasible, and capable of contributing valuable insights to your field of study. Having trouble at this point? Our custom case study writing service can relieve you from any hurdles quickly and effortlessly. 

Have You Already Found a Great Case?

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Case Study Topics in Education

Explore the dynamic landscape of education through these compelling case study topics. From leveraging technology in classrooms to fostering inclusive practices, these topics offer a nuanced look at contemporary educational challenges. Integrating technology in primary education.

• The influence of classroom environment on student engagement.
• Evaluating the effectiveness of online learning platforms.
• Addressing socioeconomic disparities in education.
• Implementing inclusive education practices.
• Assessing the impact of teacher professional development programs.
• The role of parental involvement in student academic achievement.
• Exploring cross-cultural teaching strategies.
• Gamification in middle school education.
• Analyzing the benefits of project-based learning.
• Creating a culturally responsive curriculum.
• Examining the impact of standardized testing on education.
• Enhancing teacher-student communication in high schools.
• Designing effective strategies for classroom management.
• Investigating the relationship between school facilities and academic performance.

Sociology Case Study Topics

Find out about the impact of social media on interpersonal relationships, gender stereotypes in the workplace, and the dynamics of multiculturalism in urban communities. Each case study provides a window into social phenomena, relationships, and cultural dynamics.

• Impact of social media on interpersonal relationships.
• Analyzing the influence of gender stereotypes in the workplace.
• Exploring the dynamics of multiculturalism in urban communities.
• Case study on social class disparities in access to healthcare.
• Investigating the effects of mass media on public opinion.
• Examining the role of religion in shaping cultural norms.
• Case study on social movements and activism.
• Analyzing the impact of economic inequality on crime rates.
• Exploring the relationship between education and social mobility.
• Case study on urbanization and its effects on community structures.
• Analyzing the impact of family structure on child development.
• Exploring the phenomenon of social isolation in modern society.
• Case study on immigration and its societal implications.
• Investigating the influence of social networks on health behaviors.
• Examining the role of social institutions in shaping identity.

Environmental Science Case Study Topics

Delve into environmental science through these intriguing case study topics. Each case study provides a lens to examine the delicate balance of ecosystems and offers insights into sustainable solutions. To know more, check out our guide on how to write a case study with more insights into the process and hands-on tips from experts.

• Impact of deforestation on biodiversity.
• Case study on renewable energy solutions for urban areas.
• Analyzing the effects of climate change on coastal ecosystems.
• Examining the relationship between industrial practices and air quality.
• Investigating water pollution in urban watersheds.
• Case study on sustainable agriculture practices.
• Analyzing the impact of plastic pollution on marine life.
• Examining the effects of urbanization on local flora and fauna.
• Case study on wildlife conservation strategies.
• Investigating the role of environmental policies in waste management.
• Analyzing the impact of mining activities on soil quality.
• Case study on sustainable transportation solutions.
• Examining the effects of oil spills on coastal ecosystems.
• Investigating the relationship between population growth and resource depletion.
• Case study on urban green spaces and their impact on mental health.

Marketing Case Study Ideas

Analyze the effectiveness of influencer marketing, explore successful rebranding strategies, and delve into the impact of social media advertising on brand awareness. Each case study provides valuable insights into consumer behavior, branding strategies, and the evolving landscape of digital marketing.

• Analyzing the effectiveness of influencer marketing on consumer purchase decisions.
• Case study on successful rebranding strategies in the fashion industry.
• Examining the impact of social media advertising on brand awareness.
• Investigating the relationship between product packaging and consumer perception.
• Case study on viral marketing campaigns and their success factors.
• Analyzing the influence of celebrity endorsements on brand image.
• Examining the effect of pricing strategies on consumer behavior.
• Case study on cross-cultural marketing: challenges and success stories.
• Exploring the impact of e-commerce on traditional retail marketing.
• Case study on ethical considerations in marketing practices.
• Analyzing the role of storytelling in modern content marketing.
• Examining the effects of cultural diversity on global marketing strategies.
• Case study on the impact of customer reviews on brand reputation.
• Investigating the relationship between marketing and consumer trust.
• Case study on the future of personalized marketing in the digital age.

Case Study Topics for College Students

These case study topics cover a spectrum of academic disciplines and real-world scenarios, providing valuable insights and a foundation for comprehensive research. 

• Navigating the challenges of time management in college.
• Case study on balancing academic and extracurricular commitments.
• Analyzing the impact of peer pressure on college decision-making.
• Examining strategies for overcoming procrastination in college.
• Case study on coping with stress and mental health in college.
• Exploring the dynamics of college friendships and social circles.
• Case study on the transition from high school to college.
• Analyzing the influence of college majors on career paths.
• Examining the impact of technology on college learning environments.
• Case study on budgeting and financial management for college students.
• Exploring the role of internships in shaping future career prospects.
• Case study on the challenges of maintaining a healthy work-life balance in college.
• Analyzing the effects of college sports on student engagement and well-being.
• Examining the influence of cultural diversity on college campus dynamics.
• Case study on the evolving landscape of online education for college students.

Architecture Case Study Topics

Begin your architectural journey with these insightful case study topics dealing with design innovations, sustainable architecture, and the impact of cultural influences on architectural styles, providing a holistic view of the field. For more practical insights, please explore this guide on how to write a psychology case study . 

• Innovations in sustainable architectural design.
• Case study on the evolution of modern urban architecture.
• Analyzing the impact of cultural influences on architectural styles.
• Examining the role of technology in contemporary architectural practices.
• Case study on the preservation and adaptive reuse of historical buildings.
• Exploring the intersection of art and architecture in public spaces.
• Case study on the challenges and opportunities in green building design.
• Analyzing the effects of architectural design on community well-being.
• Examining the role of architects in shaping future smart cities.
• Case study on iconic architectural landmarks and their cultural significance.
• Exploring the integration of nature and architecture in eco-friendly designs.
• Case study on the social implications of affordable housing architecture.
• Analyzing the use of parametric design in cutting-edge architectural projects.
• Examining the role of architects in disaster-resistant building design.

Case study on the influence of architectural aesthetics on human behavior.

Business Case Study Topics

Study the intricacies of the business world with these insightful case study topics. Explore strategies for organizational success, the impact of globalization on business practices, and the dynamics of effective leadership.

• Navigating challenges in international business expansion.
• Case study on successful organizational change management.
• Analyzing the impact of digital transformation on business models.
• Examining the role of corporate social responsibility in business.
• Case study on strategies for effective crisis management in business.
• Exploring the dynamics of cross-cultural communication in business.
• Case study on the influence of leadership styles on organizational culture.
• Analyzing the effects of organizational structure on decision-making processes.
• Case study on innovation and adaptability in evolving business environments.
• Examining the role of ethics in shaping sustainable business practices.
• Case study on the implementation of data-driven decision-making in businesses.
• Exploring the impact of consumer behavior trends on marketing strategies.
• Case study on successful brand positioning and differentiation.
• Analyzing the effects of e-commerce integration on traditional retail businesses.
• Examining the role of emotional intelligence in effective business leadership.

Management Case Study Topics

Experience the complexities of management with these thought-provoking case study ideas. Face the managerial challenges and discover project management research topics , organizational behavior, and effective leadership in diverse contexts.

• Enhancing team collaboration and communication in project management.
• Case study on the role of emotional intelligence in effective leadership.
• Analyzing the impact of organizational culture on management practices.
• Examining the challenges and strategies of change management in organizations.
• Case study on the implementation of agile methodologies in project management.
• Exploring the dynamics of conflict resolution in team management.
• Case study on the influence of leadership styles on employee motivation.
• Analyzing the effects of diversity and inclusion in organizational management.
• Examining the role of technology in optimizing supply chain management.
• Case study on effective crisis management strategies for organizational resilience.
• Exploring the impact of remote work on team management and productivity.
• Case study on the successful implementation of strategic management initiatives.
• Analyzing the role of mentoring and coaching in talent management.
• Examining the effects of organizational structure on management decision-making.
• Case study on the integration of sustainability practices in supply chain management.

Applied Physics Case Study Topics

Study practical applications of physics with these enlightening case study topics. Explore real-world scenarios where principles of physics are employed to address challenges and drive innovations.

• Innovative applications of quantum physics in modern technologies.
• Case study on the role of physics in medical imaging techniques.
• Analyzing renewable energy solutions through applied physics.
• Examining the impact of physics in space exploration.
• Case study on materials science and its applications in engineering.
• Exploring the role of physics in advancing telecommunication technologies.
• Case study on nanotechnology and its applications in various industries.
• Analyzing the principles of fluid dynamics in engineering and technology.
• Case study on the use of physics in optimizing transportation systems.
• Exploring the applications of acoustics in audio technology and design.
• Case study on the role of physics in developing sustainable energy sources.
• Analyzing the use of optics in modern communication systems.
• Case study on the applications of physics in medical therapies and treatments.
• Exploring the principles of thermodynamics in industrial processes.
• Case study on the intersection of physics and computer science in simulations.

MBA Case Study Topic Ideas

From financial management to organizational strategy, these topics provide a comprehensive view of challenges and opportunities in the business world. If some of the topics are too difficult, use our MBA essay writing service for better results and more free time for you.

• Case study on financial risk management in multinational corporations.
• Analyzing the impact of corporate governance on organizational success.
• Examining strategic human resource management practices in global companies.
• Case study on the role of innovation in reshaping business models.
• Exploring the dynamics of mergers and acquisitions in the corporate landscape.
• Case study on the implementation of sustainable business practices in MBA programs.
• Analyzing the effects of globalization on supply chain management strategies.
• Examining the role of leadership development in shaping future business leaders.
• Case study on the integration of technology in strategic marketing initiatives.
• Exploring ethical considerations in financial decision-making in MBA contexts.
• Case study on effective crisis management strategies for MBA graduates.
• Analyzing the impact of cultural diversity on team dynamics in MBA programs.
• Case study on entrepreneurial ventures and their challenges in MBA education.
• Examining the role of big data analytics in shaping business intelligence strategies.
• Case study on the intersection of technology and finance in MBA curriculum.

Nursing Case Study Subjects

Explore the intricate world of healthcare with these comprehensive nursing case study topics. From patient care strategies to ethical considerations, these topics provide valuable insights for nursing professionals and students. Just in case, here’s an expert guide on how to write a nursing essay for those students who want to know more.

• Enhancing patient-centered care in critical settings.
• Case study on ethical dilemmas in nursing practice.
• Analyzing the impact of technology on nursing informatics.
• Examining strategies for effective pain management in nursing.
• Case study on the role of cultural competence in nursing care.
• Exploring pediatric nursing practices and challenges.
• Case study on community health nursing interventions.
• Analyzing the effects of nurse staffing ratios on patient outcomes.
• Examining the role of nursing leadership in healthcare organizations.
• Case study on the implementation of evidence-based practice in nursing.
• Exploring the intersection of mental health and nursing care.
• Case study on the challenges and opportunities in gerontological nursing.
• Analyzing the role of nursing research in shaping evidence-based policies.
• Case study on the impact of interdisciplinary collaboration in healthcare.
• Examining the ethical considerations of end-of-life care in nursing.

Criminal Justice Case Study Topics

From legal perspectives to societal impacts, these topics offer a comprehensive view of the challenges and dynamics within criminal justice.

• Analyzing the implications of restorative justice practices.
• Case study on the use of technology in criminal investigations.
• Examining the role of criminal profiling in solving complex cases.
• Exploring the impact of illegal substance policies on criminal justice outcomes.
• Case study on juvenile justice and rehabilitation programs.
• Analyzing the effects of witness testimony on criminal trials.
• Examining the role of mental health considerations in criminal sentencing.
• Case study on the use of forensic science in criminal investigations.
• Exploring the ethical considerations in criminal justice policymaking.
• Case study on the effectiveness of community policing initiatives.
• Analyzing the impact of racial disparities in sentencing and incarceration.
• Examining the role of private prisons in the criminal justice system.
• Case study on the challenges and opportunities in criminal justice reform.
• Exploring the intersection of technology and privacy rights in criminal cases.
• Case study on the implications of criminal justice policies on recidivism.

Media Case Study Topics

From the impact of digital transformation to the role of media in shaping public opinion, these topics provide valuable insights into the ever-evolving media landscape. Are you dealing with more complex papers? On our website, you can buy thesis , dissertation, or capstone that will be tailored for you from scratch.

• Analyzing the influence of social media on political discourse.
• Case study on the effects of fake news on public perception.
• Examining the role of media convergence in shaping content delivery.
• Exploring the impact of user-generated content on traditional media.
• Case study on the ethical considerations of media representation.
• Analyzing the effects of media ownership concentration on diversity.
• Examining the role of media literacy in the digital age.
• Case study on the evolving landscape of broadcast journalism.
• Exploring the impact of streaming services on traditional television.
• Case study on media coverage of global events and its implications.
• Analyzing the role of media in shaping cultural identities.
• Examining the effects of advertising and product placement in media.
• Case study on the intersection of entertainment and social issues in media.
• Exploring the role of media regulations in protecting consumer interests.
• Case study on the influence of media on public health perceptions.

Human Rights Case Studies

Navigate the complexities of human rights with these compelling case study ideas. From the examination of global human rights challenges to the role of international organizations, these topics offer a nuanced perspective on the pursuit of justice.

• Analyzing the impact of human rights violations in conflict zones.
• Case study on the role of international courts in addressing human rights abuses.
• Examining the challenges and opportunities in promoting gender equality.
• Exploring the effects of migration policies on refugee rights.
• Case study on the intersection of technology and human rights advocacy.
• Analyzing the role of non-governmental organizations in protecting human rights.
• Examining the implications of surveillance practices on privacy rights.
• Case study on the challenges of upholding indigenous rights.
• Exploring the role of education in promoting human rights awareness.
• Case study on the effects of censorship on freedom of expression.
• Analyzing the impact of discriminatory laws on LGBTQ+ rights.
• Examining the role of economic policies in addressing socio-economic rights.
• Case study on the challenges of enforcing human rights in authoritarian regimes.
• Exploring the intersection of environmental protection and human rights.
• Case study on the role of media in raising awareness of human rights issues.

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In conclusion, the process of selecting engaging case study topics is paramount for several reasons, each contributing to the overall success and significance of the research endeavor. Firstly, a well-chosen case study topic serves as the foundation for robust and meaningful academic exploration. It provides researchers with a focused lens through which they can delve into specific phenomena, analyze intricate details, and draw comprehensive conclusions. A carefully selected case study topic not only facilitates in-depth investigation but also ensures the relevance and applicability of the research outcomes in addressing real-world challenges or contributing to existing knowledge in the respective field.

Secondly, the importance of finding a good case study topic extends beyond the confines of academia. A thoughtfully chosen topic has the potential to captivate the interest of a broader audience, fostering engagement and discussion among professionals, policymakers, and the public. Need assistance with this task? Simply pay for essay on our website, and all your difficulties will become non-existent. 

Daniel Parker

is a seasoned educational writer focusing on scholarship guidance, research papers, and various forms of academic essays including reflective and narrative essays. His expertise also extends to detailed case studies. A scholar with a background in English Literature and Education, Daniel’s work on EssayPro blog aims to support students in achieving academic excellence and securing scholarships. His hobbies include reading classic literature and participating in academic forums.

is an expert in nursing and healthcare, with a strong background in history, law, and literature. Holding advanced degrees in nursing and public health, his analytical approach and comprehensive knowledge help students navigate complex topics. On EssayPro blog, Adam provides insightful articles on everything from historical analysis to the intricacies of healthcare policies. In his downtime, he enjoys historical documentaries and volunteering at local clinics.

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The most-read case studies of 2021, and the profs who wrote them.

Debapratim Pukayastha of ICFAI Business School in India topped the Case Centre’s list of the world’s top case studies for the sixth straight year. Sadly, Pukayastha passed away in May from Covid-19.

Harvard Business School, which invented both the first MBA program and the business case method, remains king of the case study 100 years later, according to the latest international ranking of case authors.

The Case Centre, a nonprofit that distributes the largest collection of management case studies to business schools across the world, today (October 25) unveiled its 2020-21 Top 50 Bestselling Case Authors. HBS had more case authors (nine) on the list than any other business school. However, ICFAI Business School in India was close behind with seven authors, including all three top individual spots. INSEAD had four authors in the top 10, while Harvard has two top-10 authors.

Case studies, which use real-life problems faced by business executives, are still one of the most widely used education tools for MBA students across the globe. More than 8,800 faculty are registered as authors with The Case Centre. This year’s list of best-selling cases includes each author’s top-selling cases — and though MBA students may not recognize the names of a case study’s author, the titles are more likely ring a bell.

SIX YEARS AT NO. 1, BUT A POSTHUMOUS HONOR

Debapratim Pukayastha of ICFAI Business School (IBS) in India topped the Case Centre’s list of bestselling authors for the sixth straight year. He has earned the distinction every year since the Case Centre began issuing yearly awards for case writing. But this year’s award was a bittersweet honor, as Pukayastha passed away in May from Covid-19.

“Selling over 100,000 copies from an extensive back catalogue of cases since the list was introduced in 2016, Debapratim’s undoubted impact on the case method and management education will live on for years through the many case authors and teachers he has inspired,” the Case Centre announced, “and the vast number of students whose education has been enhanced by learning through his cases.”

Among Pukayastha’s best-selling cases are an examination of safety lapses at a BP oil refinery in Texas City that led to one of the most serious workplace accidents in U.S. history; a case looking at Netflix’s leveraging of Big Data to predict hits; and a case examining how Procter & Gamble develops new products. Besides his annual plaudits for bestselling case, he also won the Case Centre’s Outstanding Contribution to the Case Method Award in 2015, 2018, and 2019.

“I believe that one can be a good teacher without being a good case writer, but it’s not possible to be a good case writer without being a good teacher,” Pukayastha wrote in an author profile on the Case Centre website . “However, I have also found that regularly writing cases can greatly improve classroom teaching. Case writing can be a lonely activity and even hard work, but if you have the passion, it’s worth it! It means you can have a positive impact in classrooms around the world where your case is taught.”

This infographic from The Case Centre shows the key demographic trends in the 2020/21 Top Bestselling Case Authors ranking. Courtesy Case Centre

WHERE TO TOP B-SCHOOL CASE STUDIES COME FROM

The UK- and U.S.-based Case Centre has released its bestselling case author list every year since 2016, ranking authors whose cases have sold the most copies during the previous academic year. This year, it raised the number of bestselling authors from 40 to 50.

Of this year’s list, authors came from 19 different business schools in nine separate countries. That includes 42% each from Europe and the United States, and 16% from Asia.

“As the list increases from 40 to 50, we see a change in the geographic dynamics,” the nonprofit announced. “European and U.S. schools each have a 42% share of the 2020/21 Top 50, down from 45% in 2019-20. While the representation of schools in Asia rises to 16%, up from 10% last year.”

Eighteen percent of the authors are women while 82% are men. While the list does not break down bestselling cases by the race, ethnicity or gender of its protagonists, finding case studies that represent the increasing diversity of business students (and in business executives) has been an ongoing concern for many B-schools’ diversity, equity, and inclusion efforts. For example, Harvard Business School published more than 70 cases with Black or African-American protagonists this past year after long-standing criticism that its studies ignored Black business leaders, according to a Poets&Quants article published in June .

It also produced 90 cases featuring Hispanic, Asian or Asian-American/Pacific Islander, or Native-American protagonists. HBS faculty write about 400 case studies per year.

“Our students are right that protagonist diversity matters,” Jan Rivkin, HBS senior associate dean and chair of the MBA program, said in June . “By studying cases with a wide diversity of protagonists, students learn that talent and leadership come from all backgrounds and identities. If students don’t understand that, they’ll worsen inequities, miss out on opportunities for themselves, and miss chances to create opportunities for others.”

DEBUT AUTHORS EARN TOP SPOTS

ICFAI Business School also had the No. 2 and No. 3 authors, and both are new entrants to the Case Centre’s list.

Second-ranked author Indu Perepu is an assistant professor specializing in human resource management. Her best-selling cases include “Airbnb: A Disruptive Innovator” and “Snapchat Turns Down Facebook’s Acquisition Offer.”

“What makes the case study method even more meaningful is that in developing countries like India where teaching through cases is picking up, case studies help the students with limited international exposure to learn intricately about multinational corporations and the world’s largest companies,” Perepu says.

Third-ranked author Syeda Maseeha Qumer is an assistant professor specializing in business strategy. For her top-selling cases, she looked at the integrated marketing strategy of HBO’s Game of Thrones and the impact of conflict palm oil on deforestation, human rights violations, and climate pollution, and PepsiCo’s use of it in its products.

“Case-based learning is unmatched in its ability to engage students and teach essential concepts that are relevant to practicing managers,” Qumer says. “Innovation in the case method is essential to enliven any classroom and to obtain better learning outcomes. I have always endeavored to develop diverse cases on contemporary issues that offer students an opportunity to explore complex real-world management challenges in the classroom, allowing them to assess their decision-making skills before taking the plunge into the corporate world.”

France’s ESSEC Business School had the top climbing author, Ashok Som , who moved up 26 places to No. 11 from last year’s ranking.

See the full list of this year’s case-writing winners on page 2, including links to their bios.

Harvard Business School is the home of the business case study. Once again it is also where most of the top-ranked cases were written in 2021

Beyond its ranking of case study authors, the Case Centre trains faculty in using case studies in B-school education, runs international case competitions and offers scholarships to unpublished case writers and teachers. Membership includes more than 500 business schools and organizations around the world.

See its full release and read about other best-selling authors here .

1. The Top 50 Bestselling Case Authors 2020/21 – full list

1 Debapratim Purkayastha , ICFAI Business School (IBS) 2 Indu Perepu , ICFAI Business School (IBS) 3 Syeda Maseeha Qumer , ICFAI Business School (IBS) 4 W Chan Kim , INSEAD (joint) 4 Renée Mauborgne , INSEAD (joint) 6 Joerg Niessing , INSEAD 7 Christopher A Bartlett , Harvard Business School 8 Wolfgang Ulaga , INSEAD 9 David B Yoffie , Harvard Business School 10 Nader Tavassoli , London Business School 11 Ashok Som , ESSEC Business School 12 Jill Avery , Harvard Business School 13 Kamran Kashani , Institute for Management Development (IMD) 14 Youngme Moon , Harvard Business School 15 Kasra Ferdows , McDonough School of Business, Georgetown University 16 John A Quelch , Miami Business School 17 David Dubois , INSEAD 18 Carlos Cordon , Institute for Management Development (IMD) 19 Michael Lewis , University of Bath School of Management (joint) 19 Jose A D Machuca , Universidad de Sevilla (joint) 21 David J Collis , Harvard Business School 22 Pierre Chandon , INSEAD 23 Mohanbir Sawhney , Kellogg School of Management 24 Robert F Bruner , University of Virginia Darden School of Business 25 Denis Gromb , HEC Paris 26 Urs Mueller , SDA Bocconi School of Management 27 Vivek Gupta , TechSci Research 28 Jamie Anderson , Antwerp Management School 29 Benoit Leleux , Institute for Management Development (IMD) 30 Sanjib Dutta , ICFAI Business School (IBS) 31 Vincent Dessain , Harvard Business School 32 GV Muralidhara , ICFAI Business School (IBS) 33 Jitesh Nair , ICFAI Business School (IBS) 34 Michael J Schill , University of Virginia Darden School of Business 35 Elizabeth Grasby , Ivey Business School 36 Horacio Falcão , INSEAD 37 Robert S Kaplan , Harvard Business School 38 Seán A Meehan , Institute for Management Development (IMD) 39 Herminia Ibarra , London Business School 40 Ian Dunn , Ivey Business School 41 Peter Killing , Institute for Management Development (IMD) 42 Stefan Michel , Institute for Management Development (IMD) 43 Jan W Rivkin , Harvard Business School 44 Inyoung Chae , Goizueta Business School, Emory University 45 Sean D Carr , University of Virginia Darden School of Business 46 James E Hatch , Ivey Business School 47 Thales Teixeira , Decoupling.co 48 Eric Van den Steen , Harvard Business School 49 V Namratha Prasad , ICFAI Business School (IBS) 50 P Fraser Johnson , Ivey Business School

DON’T MISS HOW TO REVIEW MBA CASE STUDIES LIKE AN EXECUTIVE and HARVARD BUSINESS SCHOOL FACULTY PUBLISHED 70 CASES WITH BLACK PROTAGONISTS THIS PAST YEAR

The post The Most-Read Case Studies Of 2021, And The Profs Who Wrote Them appeared first on Poets&Quants .

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What support can I offer my students around analyzing cases and preparing for discussion?

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How can I transfer my in-person case teaching plan to an online environment?

The case method can be used in an online environment without sacrificing its benefits. We have compiled a few resources to help you create transformative online learning experiences with the case method. Learn how HBS brought the case method online in this podcast , gather some quick guidance from the article " How to Teach Any Case Online ", review the Teaching Cases Online Guide for a deep dive, and check out our Teaching Online Resources Page for more insights and inspiration.

After 35 years as an academic, I have come to the conclusion that there is a magic in the way Harvard cases are written. Cases go from specific to general, to show students that business situations are amenable to hard headed analysis that then generalize to larger theoretical insights. The students love it! Akshay Rao Professor, General Mills Chair in Marketing at the University of Minnesota

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What the Case Study Method Really Teaches

• Nitin Nohria

Seven meta-skills that stick even if the cases fade from memory.

It’s been 100 years since Harvard Business School began using the case study method. Beyond teaching specific subject matter, the case study method excels in instilling meta-skills in students. This article explains the importance of seven such skills: preparation, discernment, bias recognition, judgement, collaboration, curiosity, and self-confidence.

During my decade as dean of Harvard Business School, I spent hundreds of hours talking with our alumni. To enliven these conversations, I relied on a favorite question: “What was the most important thing you learned from your time in our MBA program?”

• Nitin Nohria is the George F. Baker Jr. and Distinguished Service University Professor. He served as the 10th dean of Harvard Business School, from 2010 to 2020.

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Case Study Topics on Various Academic Subjects

Table of contents

• 1 What Is a Case Study?
• 3.1 Top Notch Business Case Study Topics
• 3.2 MBA Case Study Topic Ideas
• 3.3 Education Case Study Topics
• 3.4 Psychology Case Study Topics
• 3.5 Environmental Science Case Study Topics
• 3.6 Management Case Study Topics
• 3.7 Case Study Topics for Marketing
• 3.8 Social Media Marketing Case Study Topics
• 3.9 Information Technology Case Study Topics
• 3.10 Human Rights Case Study Topics
• 3.11 Case Study Topics for Nursing
• 3.12 Conclusion

Choosing a topic for a case study can be difficult, but this list of case study topics on various academic subjects can help make the process a little easier. From Business to Law to History! This comprehensive list offers a diverse range of case study topics for anyone seeking to delve into the fascinating world of case studies.

Each topic includes a brief description of the subject, so students can get a better idea of what they will be studying if they want to write a case study.

What Is a Case Study?

A Case Study is an intensive analysis of an individual, group, event, or phenomenon. Case studies have become a valuable tool in psychology, sociology, and business research, offering an in-depth examination of a subject through qualitative or quantitative methods.

Whether you’re a student, researcher, or business professional, writing an effective case stud  is essential to your success. If you are wondering how to write a case study, then read on. Follow these expert tips to create a clear, concise, and organized masterpiece that will captivate your audience and leave a lasting impression.

Begin your case study by introducing the subject and offering a riveting overview of the situation.

Paint a picture of the problem or issue at the center of your case study.

Outline the steps that were taken to address the problem.

Describe the results of the intervention.

Discuss any possible implications or future directions.

How to Find Awesome Case Study Topics?

One of the most important skills for any student is the ability to write in-depth analysis. This is especially important when it comes to academic writing. However, many students find it difficult to come up with topics for their case studies. If you are one of those students, don’t worry – we are here to help.

Crafting a great case study involves more than just choosing the right topic. There are countless case study topics, select one that is interesting to you, applicable in your field of expertise and allows for extensive research.

Now that you’ve chosen a topic, it’s time to really dive into the research phase. Make sure you have an in-depth understanding of what your writing. The content should be well-researched and well-informed. Start by reading as many articles and books as possible while taking notes along the way.

With your confident grasp of the subject, you’re ready to begin putting words on paper. Start with the rough draft – this will help you devise a basic shape or framework of your argument! Revisiting and refining this template comes next; ensure that each point is formulated clearly so there’s no room for confusion or misinterpretation.

Finally, you want to make sure that you have a good attitude and professional success. This means working hard and staying motivated. If you can do these things, you will become a student who stand outs from the crowd.

Case Study Ideas and Topics to Get Inspired

Our comprehensive list of case study topics is here to help! From students and researchers, to professionals across industries – these thought-provoking subjects can jumpstart creativity, enable deeper insights into research findings and steer you toward the next big breakthrough. Here are some topics and ideas you can get inspired from.

Top Notch Business Case Study Topics

Elevate your education and enhance your business acumen with our top-notch business case study topics for students. These engaging and thought-provoking case studies will challenge your mind, expand your horizons, help you succeed in the fast-paced world of business. If you are looking for some case study help online , you can take notes. Here are some business case study topics you can take inspiration from:

• How do modern businesses manage their individual financial responsibility?
• What are the different corporate planning styles and how do they impact operations?
• What operations management styles are most successful and why?
• How do particular companies develop their brands and what methods work best?
• How do global economic changes impact business decisions and strategies?
• What are the latest social media marketing trends and how should businesses adjust?
• How does technology impact brand development methods?
• How do ethical considerations impact business decisions and strategies?
• What strategies should businesses use for data analysis in order to succeed in a competitive market?
• How can businesses stay ahead of the curve by adapting the steve jobs marketing style?

MBA Case Study Topic Ideas

The goal of an MBA case study is to help students understand the complexities of real-world business decision-making and develop their analytical and problem-solving skills using qualitative or quantitative research method. Here are some example marketing case study topics:

• Investigating the effectiveness of customer relationship management strategies employed by corporations.
• Examining the impact of corporate management specialists on organizational efficiency.
• Analyzing the role of female personnel in the workforce and its impact on business.
• Investigating the effectiveness of different training programs for employees.
• Comparing and contrasting different motivational techniques for employees.
• Analyzing the impact of organizational culture on employee productivity using qualitative or quantitative data.
• Studying the effects of workplace stress of a particular company and related mental aspects.
• Investigating the benefits of using technology to improve workplace efficiency.
• Investing the discrimination faced by the female personnel workforce.
• The importance of stakeholder engagement in shaping a company’s strategic management.

Education Case Study Topics

Education shapes the minds of our future, so it’s no surprise that case studies in this field can offer an insightful look into both present and potential opportunities.

From teachers learning how to use new technologies effectively in K-12 classrooms to policy makers developing strategies for education reform efforts, these thought-provoking topics highlight just some of the many facets within the ever evolving educational sector. Here are some education case study topics you can take note from:

• Summer Camp Education: Worth the Investment?
• The Correct Method for Research in the Scientific Community.
• Strategic Thinking and Leadership Training in Education.
• Research Methodologies and Their Effectiveness.
• The Development Strategy for Education.
• The Use of Technology in Teaching Methods.
• The Influence of Culture on Education.
• The Effect of Poverty on Education.
• Homeschooling: The Pros and Cons.
• Examining improper examination methods and how to improve the system.

Psychology Case Study Topics

The purpose of psychology case studies is to understand an individuals or a groups behaviour and emotions through in-depth study.

There are a wide range of topics and areas that can be explored in psychology. These are pertaining to abnormal psychology, developmental psychology, or cognitive psychology. While choosing a topic for psychology case study its important to select a topic that is compelling and informative. Here are some informative case study topics that you can choose from:

• The Effects of Mental Aspects on Physical Health.
• The Relationship between Childhood Abuse Victims and their Adult Lives.
• Workplace Leadership and its Effect on Employee Mental Health.
• Child Abuse Victims Standing Up to Their Abusers: Related Mental Aspects.
• Anti-Discrimination Act Controversies and their Effects on Mental Health.
• Female Personnel in the Workforce and their Mental Health.
• Self-Defense Tactics and their Effects on Mental Health.
• The Healthcare System in America and its Effects on Mental Health.
• How to Motivate Children in Difficult Situations.
• The Use of Psychology in Court Cases.

Environmental Science Case Study Topics

If you are interested in analyzing the real-world issues then its a good option to choose an environmental science case study options. These topics analyze real world issues using scientific data and analysis.

There are a wide range of topics that come under environmental science. For example how to promote environmental protection, green energy systems and how they impact the carbon dioxide emission reports, earthquake prevention systems, and more. Several times students are looking to purchase a case study online , and help with choosing a topic. Here are some case study topics that you can take inspiration from if you are an aspiring environmental scientist or practitioner.

• The role of scientific community in promoting environmental protection.
• The impact of business environment on environment.
• The effectiveness of environmental protection policies and global warming campaigns.
• The challenges of implementing policies for the protection of environment.
• The role of environmental science in mitigating climate change.
• The impact of climate change on businesses.
• The role of environmental science in safeguarding biodiversity.
• The impact of biodiversity loss on businesses.
• The role of environmental science in ensuring sustainable development.
• The impact of unsustainable development on business environment.

Management Case Study Topics

Management case studies offer a practical approach to problem-solving in the business field. They examine real-life scenarios, covering topics like organizational behavior, marketing, and finance.

Studying these case studies helps students and professionals develop effective strategies to address business challenges in today’s fast-paced global marketplace. It does not matter if you are interested in the data transfer methods or quality production differences.

• Personnel Management Issues in The 21st Century.
• The Changing Role of Human Resources in Organizations.
• Global Human Resource Management Methods.
• Managing a Multicultural Workforce.
• How to Build an Anti Crisis Personnel Management to Navigate through Business Crisis.
• The Impact of Technology on Management bias.
• Employee Retention and Turnover.
• The Role of Human Resources in Organizational Change.
• Human Resources Management Bias and Performance Management.
• The Challenges of Human Resources Management in the Nonprofit Sector.
• Building Personnel Management Systems that are Effective for a Growing Business.

Case Study Topics for Marketing

Marketing case studies help individuals gain insight into real-life marketing challenges and strategies. They cover topics such as product development, brand management, advertising, strategic thinking for brand development, and individual purchasing decision making.

By examining successful companies in various industries and data analysis you can better understand the current marketing landscape and develop skills in market analysis.

• Male target marketing methods and their effectiveness.
• The different marketing styles of Steve Jobs and how they worked for or against him.
• Online marketing dangers and how to avoid them.
• Marketing research and its importance in marketing decisions.
• Marketing methods and their effectiveness in different industries.
• Physical marketing and its effectiveness compared to online marketing.
• Marketing case studies and what we can learn from them.
• The changing nature of marketing and its impact on businesses.
• Marketing trends and how do they help german automotive industry.
• How to use marketing to achieve business goals.
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Social Media Marketing Case Study Topics

In todays world, social media has become an important tool for business. It allows them to engage with their target audience from all over the world. Case studies based on the topic of social media management offer insights that are valuable and in-depth.

There can be several topics pertaining to social media, including influencer marketing, advertising, social media dangers, the influence of social media groups, and community management. Whether its MLA format or APA format case study , the first task is to decide on an interesting topic. These topics allow individuals to understand how to use insights to increase customer engagement and even drive website traffic growth for your business. Here are some topics pertaining to social media that you can take inspiration from:

• The use of social media in marketing and how it allows for global management.
• The Impact of Social Media on Business Operations and Customer Engagement.
• The different types of social mediums and how they can be used for marketing purposes.
• How can we use online social channels in order to improve customer support and management?
• How to create effective social media marketing campaigns.
• The use of social media analytics to measure the success of marketing campaigns.
• The impact of social media on SEO and website traffic.
• The use of online marketing and social platforms in e-commerce.
• The dangers of online social platforms and how to avoid them.
• Comparing Social Media Marketing Strategies: What is the Most Effective Approach for Your Business?

Information Technology Case Study Topics

One effective method of showcasing how IT solutions can tackle specific challenges faced by businesses or organizations is through the use of IT case studies. These studies enable us to concentrate not only on software development but also on other key elements like hardware, networks, and integrated IT solutions.

Given the significant role technology plays in today’s world. They cover a range of topics, including cloud computing, data transfer methods, and artificial intelligence.

• The impact of information technology on organizational performance.
• How can information technology can help eradicate improper examination methods.
• How can we use information technology for mechanical engineering studies.
• The impact of information technology on the organization’s ability to compete in the marketplace.
• Can artificial intelligence revolutionize modern programming methods?
• How information technology influences teaching methods?
• The impact of information technology on the organization’s ability to innovate and marketing methods.
• The impact of information technology on the organization’s ability to manage risk.
• The use of information technology and tools in European middle schools.
• How can information technology help in making police operations more efficient?

Human Rights Case Study Topics

Case studies in the field of human rights explore issues that are both complex and controversial. These are usually related to the context of human rights. They provide real world examples.

Some of the common case study topics includes age gap differences, gender-based violence, refugees and asylum-seekers.

• What role does international law play on the use of death penalty.
• The root cause of human trafficking and its many forms.
• Challenges and successes of promoting and protecting LGBTQ rights.
• The various dimensions of refugee crisis and how can government play an efficient role.
• Complex issue surrounding the regulation of firearms.
• Legal, ethical, and social implications of abortion.
• Examining the impact on minimum wage increase on the labor.
• Access to healthcare system and realization of human rights.
• Effective strategies and approaches to motivate children in education.
• Sustainable development strategies to promote social, economical, and environmental stability.

Case Study Topics for Nursing

There are different issues that nurses face in healthcare. Nursing case studies explore theories, principals, and practices in real world situations while analyzing the challenges and successes in the field of nursing.

Case studies are a platform to experience and learn from each other, here are some example topics to get inspired.

• Reducing Nursing Stress: Effective Methods for Promoting Well-being in the Healthcare Environment.
• The Crucial Role of Nursing In Healthcare system and Overall Health Outcomes.
• The Advancement and Impact of Modern Nursing Methods.
• Nurse-patient communication and How It Impacts Healthcare Outcomes.
• The Impact of Technology on Preserving Patient Privacy.
• The Critical Role of Patient Satisfaction in Healthcare Outcomes and Quality of Care.
• Nurses’ Roles and Responsibilities In Ensuring a Positive Environment.
• How does the Nurses’ Work Environments Impact Their Productivity.
• Nursing Stress Reduction Methods and How They Can Impact Healthcare Outcomes.
• Nurses’ Professional Organizations and How They Impact Nurses.

Choosing a topic for your case study doesn’t have to be intimidating – our list of topics covers various academic subjects and provides great ideas if you’re feeling stuck. Plus, by taking the time to research thoroughly, sketch out the problem parameters, and explore potential interventions and results.

With these steps in hand – and an optimistic outlook – you’ll surely become a leader among scholars and business professionals alike!

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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

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• General Case Study Template

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There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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From reframing our notion of “good” schools to mining the magic of expert teachers, here’s a curated list of must-read research from 2021.

It was a year of unprecedented hardship for teachers and school leaders. We pored through hundreds of studies to see if we could follow the trail of exactly what happened: The research revealed a complex portrait of a grueling year during which persistent issues of burnout and mental and physical health impacted millions of educators. Meanwhile, many of the old debates continued: Does paper beat digital? Is project-based learning as effective as direct instruction? How do you define what a “good” school is?

Other studies grabbed our attention, and in a few cases, made headlines. Researchers from the University of Chicago and Columbia University turned artificial intelligence loose on some 1,130 award-winning children’s books in search of invisible patterns of bias. (Spoiler alert: They found some.) Another study revealed why many parents are reluctant to support social and emotional learning in schools—and provided hints about how educators can flip the script.

1. What Parents Fear About SEL (and How to Change Their Minds)

When researchers at the Fordham Institute asked parents to rank phrases associated with social and emotional learning , nothing seemed to add up. The term “social-emotional learning” was very unpopular; parents wanted to steer their kids clear of it. But when the researchers added a simple clause, forming a new phrase—”social-emotional & academic learning”—the program shot all the way up to No. 2 in the rankings.

What gives?

Parents were picking up subtle cues in the list of SEL-related terms that irked or worried them, the researchers suggest. Phrases like “soft skills” and “growth mindset” felt “nebulous” and devoid of academic content. For some, the language felt suspiciously like “code for liberal indoctrination.”

But the study suggests that parents might need the simplest of reassurances to break through the political noise. Removing the jargon, focusing on productive phrases like “life skills,” and relentlessly connecting SEL to academic progress puts parents at ease—and seems to save social and emotional learning in the process.

2. The Secret Management Techniques of Expert Teachers

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That’s no accident, according to new research . While outbursts are inevitable in school settings, expert teachers seed their classrooms with proactive, relationship-building strategies that often prevent misbehavior before it erupts. They also approach discipline more holistically than their less-experienced counterparts, consistently reframing misbehavior in the broader context of how lessons can be more engaging, or how clearly they communicate expectations.

Focusing on the underlying dynamics of classroom behavior—and not on surface-level disruptions—means that expert teachers often look the other way at all the right times, too. Rather than rise to the bait of a minor breach in etiquette, a common mistake of new teachers, they tend to play the long game, asking questions about the origins of misbehavior, deftly navigating the terrain between discipline and student autonomy, and opting to confront misconduct privately when possible.

3. The Surprising Power of Pretesting

Asking students to take a practice test before they’ve even encountered the material may seem like a waste of time—after all, they’d just be guessing.

But new research concludes that the approach, called pretesting, is actually more effective than other typical study strategies. Surprisingly, pretesting even beat out taking practice tests after learning the material, a proven strategy endorsed by cognitive scientists and educators alike. In the study, students who took a practice test before learning the material outperformed their peers who studied more traditionally by 49 percent on a follow-up test, while outperforming students who took practice tests after studying the material by 27 percent.

The researchers hypothesize that the “generation of errors” was a key to the strategy’s success, spurring student curiosity and priming them to “search for the correct answers” when they finally explored the new material—and adding grist to a 2018 study that found that making educated guesses helped students connect background knowledge to new material.

Learning is more durable when students do the hard work of correcting misconceptions, the research suggests, reminding us yet again that being wrong is an important milestone on the road to being right.

4. Confronting an Old Myth About Immigrant Students

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In a 2021 study , researchers analyzed over 1.3 million academic and birth records for students in Florida communities, and concluded that the presence of immigrant students actually has “a positive effect on the academic achievement of U.S.-born students,” raising test scores as the size of the immigrant school population increases. The benefits were especially powerful for low-income students.

While immigrants initially “face challenges in assimilation that may require additional school resources,” the researchers concluded, hard work and resilience may allow them to excel and thus “positively affect exposed U.S.-born students’ attitudes and behavior.” But according to teacher Larry Ferlazzo, the improvements might stem from the fact that having English language learners in classes improves pedagogy , pushing teachers to consider “issues like prior knowledge, scaffolding, and maximizing accessibility.”

5. A Fuller Picture of What a ‘Good’ School Is

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The study looked at over 150,000 ninth-grade students who attended Chicago public schools and concluded that emphasizing the social and emotional dimensions of learning—relationship-building, a sense of belonging, and resilience, for example—improves high school graduation and college matriculation rates for both high- and low-income students, beating out schools that focus primarily on improving test scores.⁣

“Schools that promote socio-emotional development actually have a really big positive impact on kids,” said lead researcher C. Kirabo Jackson in an interview with Edutopia . “And these impacts are particularly large for vulnerable student populations who don’t tend to do very well in the education system.”

The findings reinforce the importance of a holistic approach to measuring student progress, and are a reminder that schools—and teachers—can influence students in ways that are difficult to measure, and may only materialize well into the future.⁣

6. Teaching Is Learning

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In a 2021 study , researchers split students into two groups and gave them each a science passage about the Doppler effect—a phenomenon associated with sound and light waves that explains the gradual change in tone and pitch as a car races off into the distance, for example. One group studied the text as preparation for a test; the other was told that they’d be teaching the material to another student.

The researchers never carried out the second half of the activity—students read the passages but never taught the lesson. All of the participants were then tested on their factual recall of the Doppler effect, and their ability to draw deeper conclusions from the reading.

The upshot? Students who prepared to teach outperformed their counterparts in both duration and depth of learning, scoring 9 percent higher on factual recall a week after the lessons concluded, and 24 percent higher on their ability to make inferences. The research suggests that asking students to prepare to teach something—or encouraging them to think “could I teach this to someone else?”—can significantly alter their learning trajectories.

7. A Disturbing Strain of Bias in Kids’ Books

Some of the most popular and well-regarded children’s books—Caldecott and Newbery honorees among them—persistently depict Black, Asian, and Hispanic characters with lighter skin, according to new research .

Using artificial intelligence, researchers combed through 1,130 children’s books written in the last century, comparing two sets of diverse children’s books—one a collection of popular books that garnered major literary awards, the other favored by identity-based awards. The software analyzed data on skin tone, race, age, and gender.

Among the findings: While more characters with darker skin color begin to appear over time, the most popular books—those most frequently checked out of libraries and lining classroom bookshelves—continue to depict people of color in lighter skin tones. More insidiously, when adult characters are “moral or upstanding,” their skin color tends to appear lighter, the study’s lead author, Anjali Aduki,  told The 74 , with some books converting “Martin Luther King Jr.’s chocolate complexion to a light brown or beige.” Female characters, meanwhile, are often seen but not heard.

Cultural representations are a reflection of our values, the researchers conclude: “Inequality in representation, therefore, constitutes an explicit statement of inequality of value.”

8. The Never-Ending ‘Paper Versus Digital’ War

The argument goes like this: Digital screens turn reading into a cold and impersonal task; they’re good for information foraging, and not much more. “Real” books, meanwhile, have a heft and “tactility”  that make them intimate, enchanting—and irreplaceable.

But researchers have often found weak or equivocal evidence for the superiority of reading on paper. While a recent study concluded that paper books yielded better comprehension than e-books when many of the digital tools had been removed, the effect sizes were small. A 2021 meta-analysis further muddies the water: When digital and paper books are “mostly similar,” kids comprehend the print version more readily—but when enhancements like motion and sound “target the story content,” e-books generally have the edge.

Nostalgia is a force that every new technology must eventually confront. There’s plenty of evidence that writing with pen and paper encodes learning more deeply than typing. But new digital book formats come preloaded with powerful tools that allow readers to annotate, look up words, answer embedded questions, and share their thinking with other readers.

We may not be ready to admit it, but these are precisely the kinds of activities that drive deeper engagement, enhance comprehension, and leave us with a lasting memory of what we’ve read. The future of e-reading, despite the naysayers, remains promising.

9. New Research Makes a Powerful Case for PBL

Many classrooms today still look like they did 100 years ago, when students were preparing for factory jobs. But the world’s moved on: Modern careers demand a more sophisticated set of skills—collaboration, advanced problem-solving, and creativity, for example—and those can be difficult to teach in classrooms that rarely give students the time and space to develop those competencies.

Project-based learning (PBL) would seem like an ideal solution. But critics say PBL places too much responsibility on novice learners, ignoring the evidence about the effectiveness of direct instruction and ultimately undermining subject fluency. Advocates counter that student-centered learning and direct instruction can and should coexist in classrooms.

Now two new large-scale studies —encompassing over 6,000 students in 114 diverse schools across the nation—provide evidence that a well-structured, project-based approach boosts learning for a wide range of students.

In the studies, which were funded by Lucas Education Research, a sister division of Edutopia , elementary and high school students engaged in challenging projects that had them designing water systems for local farms, or creating toys using simple household objects to learn about gravity, friction, and force. Subsequent testing revealed notable learning gains—well above those experienced by students in traditional classrooms—and those gains seemed to raise all boats, persisting across socioeconomic class, race, and reading levels.

10. Tracking a Tumultuous Year for Teachers

The Covid-19 pandemic cast a long shadow over the lives of educators in 2021, according to a year’s worth of research.

The average teacher’s workload suddenly “spiked last spring,” wrote the Center for Reinventing Public Education in its January 2021 report, and then—in defiance of the laws of motion—simply never let up. By the fall, a RAND study recorded an astonishing shift in work habits: 24 percent of teachers reported that they were working 56 hours or more per week, compared to 5 percent pre-pandemic.

The vaccine was the promised land, but when it arrived nothing seemed to change. In an April 2021 survey  conducted four months after the first vaccine was administered in New York City, 92 percent of teachers said their jobs were more stressful than prior to the pandemic, up from 81 percent in an earlier survey.

It wasn’t just the length of the work days; a close look at the research reveals that the school system’s failure to adjust expectations was ruinous. It seemed to start with the obligations of hybrid teaching, which surfaced in Edutopia ’s coverage of overseas school reopenings. In June 2020, well before many U.S. schools reopened, we reported that hybrid teaching was an emerging problem internationally, and warned that if the “model is to work well for any period of time,” schools must “recognize and seek to reduce the workload for teachers.” Almost eight months later, a 2021 RAND study identified hybrid teaching as a primary source of teacher stress in the U.S., easily outpacing factors like the health of a high-risk loved one.

New and ever-increasing demands for tech solutions put teachers on a knife’s edge. In several important 2021 studies, researchers concluded that teachers were being pushed to adopt new technology without the “resources and equipment necessary for its correct didactic use.” Consequently, they were spending more than 20 hours a week adapting lessons for online use, and experiencing an unprecedented erosion of the boundaries between their work and home lives, leading to an unsustainable “always on” mentality. When it seemed like nothing more could be piled on—when all of the lights were blinking red—the federal government restarted standardized testing .

Change will be hard; many of the pathologies that exist in the system now predate the pandemic. But creating strict school policies that separate work from rest, eliminating the adoption of new tech tools without proper supports, distributing surveys regularly to gauge teacher well-being, and above all listening to educators to identify and confront emerging problems might be a good place to start, if the research can be believed.

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• Do deadlines destroy creativity?
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• How will 2020 shape 2021?
• Lessons for the world from COVID-19 pandemic
• Is Technology making us less human?
• NYAY – Can it eliminate poverty?
• Impact of ‘Internet of Things (IoT)’ on our lives
• In absence of stringent laws Nirbhayas will be repeated.
• Khap Panchayats are not tenable in the modern society.
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• NOTA is the emerging priority of the citizens. Is it right to continue it?
• Is India leading in competitive backwardness?
• COVID: Is veganism the answer?
• Are we becoming too sensitive a society?
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Blog Beginner Guides What is a Case Study? [+6 Types of Case Studies]

What is a Case Study? [+6 Types of Case Studies]

Written by: Ronita Mohan Sep 20, 2021

Case studies have become powerful business tools. But what is a case study? What are the benefits of creating one? Are there limitations to the format?

If you’ve asked yourself these questions, our helpful guide will clear things up. Learn how to use a case study for business. Find out how cases analysis works in psychology and research.

We’ve also got examples of case studies to inspire you.

Haven’t made a case study before? You can easily  create a case study  with Venngage’s customizable templates.

Click to jump ahead:

What is a case study, what is the case study method, benefits of case studies, limitations of case studies, types of case studies, faqs about case studies.

Case studies are research methodologies. They examine subjects, projects, or organizations to tell a story.

Numerous sectors use case analyses. The social sciences, social work, and psychology create studies regularly.

Healthcare industries write reports on patients and diagnoses. Marketing case study examples , like the one below, highlight the benefits of a business product.

Now that you know what a case study is, we explain how case reports are used in three different industries.

What is a business case study?

A business or marketing case study aims at showcasing a successful partnership. This can be between a brand and a client. Or the case study can examine a brand’s project.

There is a perception that case studies are used to advertise a brand. But effective reports, like the one below, can show clients how a brand can support them.

Hubspot created a case study on a customer that successfully scaled its business. The report outlines the various Hubspot tools used to achieve these results.

Hubspot also added a video with testimonials from the client company’s employees.

So, what is the purpose of a case study for businesses? There is a lot of competition in the corporate world. Companies are run by people. They can be on the fence about which brand to work with.

Business reports  stand out aesthetically, as well. They use  brand colors  and brand fonts . Usually, a combination of the client’s and the brand’s.

With the Venngage  My Brand Kit  feature, businesses can automatically apply their brand to designs.

A business case study, like the one below, acts as social proof. This helps customers decide between your brand and your competitors.

Don’t know how to design a report? You can learn  how to write a case study  with Venngage’s guide. We also share design tips and examples that will help you convert.

Related: 55+ Annual Report Design Templates, Inspirational Examples & Tips [Updated]

What is a case study in psychology?

In the field of psychology, case studies focus on a particular subject. Psychology case histories also examine human behaviors.

Case reports search for commonalities between humans. They are also used to prescribe further research. Or these studies can elaborate on a solution for a behavioral ailment.

The American Psychology Association  has a number of case studies on real-life clients. Note how the reports are more text-heavy than a business case study.

Famous psychologists such as Sigmund Freud and Anna O popularised the use of case studies in the field. They did so by regularly interviewing subjects. Their detailed observations build the field of psychology.

It is important to note that psychological studies must be conducted by professionals. Psychologists, psychiatrists and therapists should be the researchers in these cases.

Related: What Netflix’s Top 50 Shows Can Teach Us About Font Psychology [Infographic]

What is a case study in research?

Research is a necessary part of every case study. But specific research fields are required to create studies. These fields include user research, healthcare, education, or social work.

For example, this UX Design  report examined the public perception of a client. The brand researched and implemented new visuals to improve it. The study breaks down this research through lessons learned.

Clinical reports are a necessity in the medical field. These documents are used to share knowledge with other professionals. They also help examine new or unusual diseases or symptoms.

The pandemic has led to a significant increase in research. For example,  Spectrum Health  studied the value of health systems in the pandemic. They created the study by examining community outreach.

The pandemic has significantly impacted the field of education. This has led to numerous examinations on remote studying. There have also been studies on how students react to decreased peer communication.

Social work case reports often have a community focus. They can also examine public health responses. In certain regions, social workers study disaster responses.

You now know what case studies in various fields are. In the next step of our guide, we explain the case study method.

Return to Table of Contents

A case analysis is a deep dive into a subject. To facilitate this case studies are built on interviews and observations. The below example would have been created after numerous interviews.

Case studies are largely qualitative. They analyze and describe phenomena. While some data is included, a case analysis is not quantitative.

There are a few steps in the case method. You have to start by identifying the subject of your study. Then determine what kind of research is required.

In natural sciences, case studies can take years to complete. Business reports, like this one, don’t take that long. A few weeks of interviews should be enough.

The case method will vary depending on the industry. Reports will also look different once produced.

As you will have seen, business reports are more colorful. The design is also more accessible . Healthcare and psychology reports are more text-heavy.

Designing case reports takes time and energy. So, is it worth taking the time to write them? Here are the benefits of creating case studies.

• Collects large amounts of information
• Helps formulate hypotheses
• Builds the case for further research
• Discovers new insights into a subject
• Builds brand trust and loyalty
• Engages customers through stories

For example, the business study below creates a story around a brand partnership. It makes for engaging reading. The study also shows evidence backing up the information.

We’ve shared the benefits of why studies are needed. We will also look at the limitations of creating them.

Related: How to Present a Case Study like a Pro (With Examples)

There are a few disadvantages to conducting a case analysis. The limitations will vary according to the industry.

• Responses from interviews are subjective
• Subjects may tailor responses to the researcher
• Studies can’t always be replicated
• In certain industries, analyses can take time and be expensive
• Risk of generalizing the results among a larger population

These are some of the common weaknesses of creating case reports. If you’re on the fence, look at the competition in your industry.

Other brands or professionals are building reports, like this example. In that case, you may want to do the same.

There are six common types of case reports. Depending on your industry, you might use one of these types.

Descriptive case studies

Explanatory case studies, exploratory case reports, intrinsic case studies, instrumental case studies, collective case reports.

We go into more detail about each type of study in the guide below.

Related:  15+ Professional Case Study Examples [Design Tips + Templates]

When you have an existing hypothesis, you can design a descriptive study. This type of report starts with a description. The aim is to find connections between the subject being studied and a theory.

Once these connections are found, the study can conclude. The results of this type of study will usually suggest how to develop a theory further.

A study like the one below has concrete results. A descriptive report would use the quantitative data as a suggestion for researching the subject deeply.

When an incident occurs in a field, an explanation is required. An explanatory report investigates the cause of the event. It will include explanations for that cause.

The study will also share details about the impact of the event. In most cases, this report will use evidence to predict future occurrences. The results of explanatory reports are definitive.

Note that there is no room for interpretation here. The results are absolute.

The study below is a good example. It explains how one brand used the services of another. It concludes by showing definitive proof that the collaboration was successful.

Another example of this study would be in the automotive industry. If a vehicle fails a test, an explanatory study will examine why. The results could show that the failure was because of a particular part.

Related: How to Write a Case Study [+ Design Tips]

An explanatory report is a self-contained document. An exploratory one is only the beginning of an investigation.

Exploratory cases act as the starting point of studies. This is usually conducted as a precursor to large-scale investigations. The research is used to suggest why further investigations are needed.

An exploratory study can also be used to suggest methods for further examination.

For example, the below analysis could have found inconclusive results. In that situation, it would be the basis for an in-depth study.

Intrinsic studies are more common in the field of psychology. These reports can also be conducted in healthcare or social work.

These types of studies focus on a unique subject, such as a patient. They can sometimes study groups close to the researcher.

The aim of such studies is to understand the subject better. This requires learning their history. The researcher will also examine how they interact with their environment.

For instance, if the case study below was about a unique brand, it could be an intrinsic study.

Once the study is complete, the researcher will have developed a better understanding of a phenomenon. This phenomenon will likely not have been studied or theorized about before.

Examples of intrinsic case analysis can be found across psychology. For example, Jean Piaget’s theories on cognitive development. He established the theory from intrinsic studies into his own children.

Related: What Disney Villains Can Tell Us About Color Psychology [Infographic]

This is another type of study seen in medical and psychology fields. Instrumental reports are created to examine more than just the primary subject.

When research is conducted for an instrumental study, it is to provide the basis for a larger phenomenon. The subject matter is usually the best example of the phenomenon. This is why it is being studied.

Take the example of the fictional brand below.

Assume it’s examining lead generation strategies. It may want to show that visual marketing is the definitive lead generation tool. The brand can conduct an instrumental case study to examine this phenomenon.

Collective studies are based on instrumental case reports. These types of studies examine multiple reports.

There are a number of reasons why collective reports are created:

• To provide evidence for starting a new study
• To find pattens between multiple instrumental reports
• To find differences in similar types of cases
• Gain a deeper understanding of a complex phenomenon
• Understand a phenomenon from diverse contexts

A researcher could use multiple reports, like the one below, to build a collective case report.

Related: 10+ Case Study Infographic Templates That Convert

What makes a case study a case study?

A case study has a very particular research methodology. They are an in-depth study of a person or a group of individuals. They can also study a community or an organization. Case reports examine real-world phenomena within a set context.

How long should a case study be?

The length of studies depends on the industry. It also depends on the story you’re telling. Most case studies should be at least 500-1500 words long. But you can increase the length if you have more details to share.

What should you ask in a case study?

The one thing you shouldn’t ask is ‘yes’ or ‘no’ questions. Case studies are qualitative. These questions won’t give you the information you need.

Ask your client about the problems they faced. Ask them about solutions they found. Or what they think is the ideal solution. Leave room to ask them follow-up questions. This will help build out the study.

How to present a case study?

When you’re ready to present a case study, begin by providing a summary of the problem or challenge you were addressing. Follow this with an outline of the solution you implemented, and support this with the results you achieved, backed by relevant data. Incorporate visual aids like slides, graphs, and images to make your case study presentation more engaging and impactful.

Now you know what a case study means, you can begin creating one. These reports are a great tool for analyzing brands. They are also useful in a variety of other fields.

Use a visual communication platform like Venngage to design case studies. With Venngage’s templates, you can design easily. Create branded, engaging reports, all without design experience.

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33+ Best Digital Marketing Case Studies [2021 Update]

• June 16, 2020

Looking for some inspiration for your digital marketing?

The best thing you can do is read up some real-life, practical digital marketing case studies.

But see, good case studies are few and far in-between…

...Which is why we compiled this mega-list of the BEST digital marketing case studies in 2021.

Whether you’re looking for SEO, Content Marketing, PPC, or whatever else, we included it in this guide.

So, let’s dive right into it.

Ready, set, go!

33+ Digital Marketing Case Studies [All Channels]

Looking for a specific digital marketing channel you want to read up on?

Feel free to skip ahead:

SEO Case Studies

Content marketing case studies, facebook ads case studies, google ads case studies, influencer marketing case studies, other digital marketing case studies, 1. apollo digital - 0 to 200k monthly organic traffic.

• 0 to 200,000 monthly organic traffic in 2 years.
• Ranked #1-3 for extremely high CPC keywords (20$ CPC+).

Case Study Summary:

Apollo Digital helped set up an SEO strategy for a client (business process management software) that brought in 200K+ monthly organic traffic in just 2 years.

• Apollo Digital (that’s us!) completely revamped a SaaS company’s content strategy.
• We pin-pointed issues with existing blog posts (mainly, keyword cannibalization ), and proposed improvements
• Did keyword research to identify and prioritize top keywords for the company.
• Implemented content outlines to make sure the content that writers were writing was on-point for SEO.
• Used superior content UX to make the blog extremely easy to read.

You can find the full SEO case study here.

2. Backlinko - 652% Organic Traffic Increase in 7 days

• Increased organic traffic to one of their webpages by 652% in 7 days.
• Ranking went from the middle of the second page on Google to #5.

Backlinko implemented the Skyscraper Technique 2.0. Here’s what they did...

• Created a mobile SEO checklist blog post which cracked the top 10 results for the target keyword, got a huge spike in traffic in its first week, but soon dropped to the middle of the second page.
• Realized the post was getting buried because it didn’t satisfy user intent for that keyword.
• Analyzed first page results to figure out user search intent for extremely competitive keywords (“mobile SEO”).
• Changed blog post format from case study to an actual checklist to satisfy the intent, and optimized for user experience by making the text easier to read.

Check out the detailed steps for the Skyscraper Technique 2.0 here.

3. Ahrefs - Using the Skyscraper Technique to Obtain 15 Links With a 6.5% Success Rate

• Sent out 232 emails and obtained 15 backlinks, at a 6.5% success rate.

Dale Cudmore tested the SEO skyscraper technique for his brand new site (an online cv builder).

• Picked a topic that was very relevant to his niche. Since he was trying to build a resume builder, the topic was “how to write a resume.”
• Followed the skyscraper technique and created even better content than what was ranking at the time.
• Then, he reached out to people who had already linked to the specific content he was improving upon. Since they had already linked to a similar article, they were more likely to link to content that’s better.
• Dale sent out 232 emails and obtained 15 links to his article. Though his rankings didn’t change significantly (extremely competitive niche), the technique proved to be a success for generating backlinks.

Want to learn more about the technique Dale used? Check out Backlinko’s write-up on the skyscraper technique here.

Looking to read the complete case study? Go here .

4. GotchSEO - Squeeze Page That Converts at 74.5%

• Set up a squeeze page that converted at 74.5%.

Natchan Gotch set up a high-converting squeeze page that used a lot of trust signals to get the visitors to opt-in for the content.

• Created a well-structured landing page & ran retargeting ads to it.
• Presented his offer through a benefit-driven headline.
• He used distinct trust signals (a recognizable logo, GDPR compliance, copyright notice) to mitigate any trust risks and maximize the chances of the prospect taking action.

You can check out the complete case study here .

5. Online Ownership - Winning in Local SEO for a Competitive Industry

• Ranked #1 for competitive taxi-related keywords ($1.38 CPC+) with local SEO .

Online Ownership, an SEO agency, helped a taxi company dominate local search rankings.

• Created in-city location guide on how to get to/from the local airports which has been viewed over 170,000 times by now. ..
• Mentioned info on long-term airport parking companies, got them to share the content once it was live.
• The company was at the end of one county, and the beginning of another, which hurt their location-based search queries when the county was specified. So he changed the local NAP (name, address, phone number), and corrected the PIN marker to correctly account for the business location.
• The business started appearing within the local pack for almost all main search queries within the city.

Check out the full case study here.

6. Kaiserthesage - The Definitive Guide to Enterprise Link Building

• Drove almost 5 million organic visits in 2 years through authority content. Focused 80% of the campaign promotion on acquiring high-quality backlinks.

Jason of Kaiserthesage wanted to create a process for generating high-quality backlinks. In this case study, he details his process outreach process:

• Identified tactics they could effectively use for link acquisition campaigns (broken/resource link building and link reclamation).
• Compiled list of high-authority brands that were likely to link back to them.
• Conducted large-scale outreach campaigns, and followed up at least 3 times per prospect.
• Tried out different content types for link building, including practical guides/tutorials, original research studies, case studies, infographics, and more.
• Tracked results every step of the way, optimized relevant site pages (write for us, recommended list pages, etc.), and tested more outreach tactics.

You can find the full enterprise link building case study here.

7. Growth Machine - 0 to 150,000 Monthly Organic Visitors in 8 Months

• Generated 150,000 monthly organic visitors in 8 months for a brand new blog project.
• The site grew from a tiny blog to one of the most popular tea blogs on the internet.

Nat Eliason (founder of Growth Machine), grew a tea blog to 150,000 monthly searches in order to use it as a case study for his agency.

• Nat chose a topic area he knew a lot about (tea) and knew there was an audience for.
• Researched keywords with the perfect mix of low difficulty and high volume and arranged everything in a spreadsheet.
• Started publishing high quality content surrounding the topic at a rate of four blog posts per week, every week, for 8 months.
• Used Reddit, Facebook groups, and Pinterest to promote the content and drive traffic. inked back to the new content from owned websites, and mentioned it in interviews and guest posts.

You can find the full case study here.

8. Robbie Richards - 6-Step SEO Process That Generated 150,732 Visits

• Increased organic traffic by 11,065% in just 6 months and generated 20,314 organic pageviews with a single post.
• Captured 2,335 emails.

Robbie Richards details the 6-step SEO process he used to grow his client’s drone site:

• Found a topic (drones) with solid monthly search volume and a lot of secondary keyword targets.
• Created the best online guide on how to fly a quadcopter - more in-depth and high-quality than other articles at the time.
• Optimized the blog post for on-page SEO, included plenty of external/internal links, improved page speed, and made the content more UX friendly.
• Inserted a pop-up and lead-box to start generating subscribers from the blog post.
• Promoted content on Quora and relevant online forums.
• Set up social automation to share content automatically
• Submitted content on to relevant scoop.it pages.
• Used 4 different outreach strategies to build high-quality backlinks.

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9. Apollo Digital - $25,000+ From A Single Blog Post

• Content piece went viral, generating $25,000 revenue in business from a single blog post.
• 20+ leads, and over 11,000+ in page views over the first month.

Apollo Digital created and promoted epic content, which went viral and brought in over $25K in revenue (and growing).

• Researched a topic that dealt with major pain points for SaaS founders.
• Created a super in-depth 14,000+ words blog post full of actionable tips and tactics on SaaS marketing , all based on their unique perspective and experience.
• Provided better content UX, used a ton of on-page visual elements, and a Smart Content Filter plugin to make the guide easier to digest.
• Promoted on 12 different marketing channels, including Reddit, Hacker News, and Facebook groups
• Ran ads on Quora, Facebook, Reddit, and Twitter.

Check out the full content marketing case study here.

10. Content Mavericks - This Content Distribution Strategy Got 87,591 Visits To One Blog Post

• Used a content distribution strategy to get 87,591 visits to one blog post in 60 days.

Chris Von Wilpert of Content Mavericks created a giant article that completely breaks down HubSpot’s marketing strategy. In this case study, he talks about the content promotion strategy he used to get the article to go viral.

• Created keystone content on HubSpot’s growth strategy.
• Promoted it to his fans: inner circle, social circle, and outer circle.
• Used free traffic multipliers: email, push notification, Facebook messenger, and outreach lists to distribute content.
• Used paid traffic multipliers to manufacture virality. Reached thousands of new fans by running retargeting ads on Facebook, Twitter, Google, and Outbrain

Check out the full content distribution strategy case study here.

11. OptiMonk - How iSpionage Increased Blog Referral Traffic by 58% in 1 Month Using Onsite Retargeting

• Increased blog referral traffic by 58.09%.
• Achieved a 5.47% CTR for blog redirect popup.

iSpionage was publishing new blog posts regularly, but their blog wasn’t redirecting a whole lot of referral traffic to their product page. Here’s what they did to fix that....

• They used an OptiMonk exit-intent popup to entice users to check out their main homepage.
• To redirect only interested visitors,the popup would only appear for readers who had spent a minimum of 10 seconds on the blog. And for better visitor experience, they set up the popup to appear a maximum number of 5 times per visitor, with at least 1 day between appearances.

Check out the full iSpionage case study by OptiMonk here.

12. SEO Travel UK - 11K Website Views in 2 Weeks From Infographic Marketing

• 11,304 website visits in 2 weeks.
• 245% increased in referral traffic compared to the same period of last year.
• More than 100 new high-quality domains linking to the site.

During the peak Game of Thrones popularity, SEO Travel UK went viral by creating infographic based on the popular show.

• Researched the best/most popular Game of Thrones content on the web to make sure that their project was worth pursuing.
• Created an infographic of all the real-life locations where the TV show was filmed.
• Reached out to people who had shared similar content in the past and asked if they’d like to feature the infographic as an exclusive.
• Promoted infographic on GoT fandom and other ‘geek’ sites and forums.

Check out the full content marketing strategy used and the case study here.

13. YesOptimist - Scaled a Startup From 0 to 100K Visitors/Mo In About One Year

• Scaled College Raptor from 0 to 100K organic sessions per month in about one year.
• Generated 1M+ visitors to the website.

YesOptimist used a content marketing strategy that combined evergreen, social/viral and link-earning content.

• Used public data and visualcontent (infographics, maps, rankings, etc.) to score early wins and backlinks from high-quality domain websites.
• Created a giant resource with rankings for overlooked colleges. Then, they reached out to the said colleges, and asked for a share. Overall, just this netted them around 250,000+ visitors in just one week.
• Published 200+ articles over a few months to achieve explosive growth.

14. CanIRank - How Fieldwire Scaled Marketing Without Losing Their Focus on Product

• Achieved top 3 rankings for nearly all of their primary keywords in 6 months.
• The traffic (if they’d advertised on the keywords) would cost them more than $10,000 a year.

CanIRank helped Fieldwire (web and mobile collaboration platform) boost their rankings for all primary keywords in their domain, beating out larger and more established companies.

• Used CanIRank’s “Improve My Ranking” tool to identify high potential pages with keywords that were ranking, but too low to get much traffic.
• Used data-driven on-page optimization for high potential pages.
• Revised content strategy and identified additional content topics that offered a good balance of value and ranking difficulty.
• Reached out to relevant media outlets and pitched founder interviews and other relevant stories.

You can see the full Fieldwire content marketing case study here.

15. BuzzSumo - How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

• Gained over 160K freemium subscribers and more than 2K paying customers in their first year.
• Gained 2.5M annual revenue total.

In 2014, as the use of AdBlock was growing, businesses were starting to rely on content more than ever. Here’s how BuzzSumo capitalized on the content marketing frenzy.

• Spent most of their budget on their content marketing tool, which generated more awareness, sharing, and advocacy than any marketing expenditures.
• Gained the support of important influencers (Larry Kim, Rand Fishkin, Neil Patel, etc.).
• Focused on making the product sticky and reducing churn rate.
• Created unique content based on data, gave away everything they knew, and started growing steadily over the year.

See the full case study of how BuzzSumo achieved 2.5M in annual revenue here.

16. GrooveHQ - Behind the Scenes: How We’ve Built a $5M/Year Business in 3 Years With Content Marketing

• Achieved $5M/Year in annual recurring revenue and gained over 250,000 readers each month in over 3 years.

GrooveHQ wanted to rebuild their content marketing strategy with a focus on their target market's challenges and goals. Here’s how they accomplished that:.

• Redesigned their content marketing strategy to be more transparent and focus on their own business challenges and goals.
• Asked new email subscribers about their business struggles, and answered those questions in the form of blog posts.
• Reached out to influencers, and asked for their thoughts and feedback on blog posts (Instead of begging them for shares).
• Ran A/B tests on narrative-based storytelling blog posts to see which ones performed better.

Find the full GrooveHQ $5M content marketing case study here.

17. Zest - Generate MQLs for 15x less? Yes, please. How Whatagraph crushed it

• Lowered Whatagraph’s cost per marketing qualified lead (MQL) by 15x - from $60 to just $4.
• Of all the users who signed up for a free trial as a result of the campaign, 9% were sales qualified leads (SQLs) that converted at a cost 4x less than Whatagraph’s usual paid advertising per-lead cost.

Whatagraph wanted to promote their annual marketing report template to the right audience without breaking their budget. Here’s how they did this:

• Whatagraph partnered with Zest to extend their web presence and promote their marketing annual report template.
• Paid $400 for a content boost strategy to promote their template on the Zest Content Stream and in their newsletter.
• The campaign started just before Christmas and continued through January 23, 2020, which lowered Whatagraph’s cost per MQL by 15x.

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18. AdEspresso - Facebook Ads Case Study: The Million Dollar Indiegogo Campaign

• Secured pre-orders from over 76 countries, with over 2,000 backers on Indiegogo.
• Achieved over $900K in funding.

BionicGym wanted to promote their Indiegogo page for an increase in sales and site visits. Here’s how they did this:

• Set up one campaign per country ads and set the objective to ‘Conversions’.
• Split-tested up to 252 ads and used the auto-optimization feature to relocate funding across the different ads, depending on how they performed.
• Set up retargeting campaigns and split test to everyone who visited the Indiegogo page and watched the Facebook video ad.
• Created lookalike audiences for the best-performing audiences.
• Reached a 9x ROI for some of the campaigns.

Check out the full Facebook Ads million-dollar Indiegogo campaign case study here.

19. Andrew Hubbard - $36,449 In Revenue From a $4,159 Ad Spend

• Generated $36,449 in revenue from $4,159 ad spend,
• Gained 769 new email subscribers and 128 new Facebook page likes.

Andrew Hubbard helped the client (Navid Moazzez) advertise his flagship course through Facebook ads.

• Ran ads a week before the course opened to get email newsletter opt-ins.
• Targeted warm traffic (Facebook fans, email list) first to an opt-in page.
• Ran ads for cold traffic, directing them to an un-gated (no-opt in) blog post. Once people had read the blog post, they were retargeted with ads promoting a relevant lead magnet.
• Created ads focusing on urgency and scarcity when bonus packages were starting to expire.

You can see the full Facebook Ads case study here.

19. Sugatan - Step-by-step Ecommerce Scaling from 50k/Mo to 520k/Mo with Facebook Ads

• $520K+ in monthly sales with 3.79x ROAS through the funnel.
• 2.35x ROAS at top-of-funnel, spending $100k+/monthly.

Sugatan (eCommerce growth-hacking agency) scaled their client using Facebook Ads and by testing different kinds of creatives. Here’s what, exactly, they did:

• Installed HotJar on the client’s eCommerce site to get insights on how customers behaved. Tested different video creative types, different ad ratio sizes, copy, thumbnails, and buttons to see what converted best.
• Killed off smaller ad-sets with the same audiences to prepare for scaling. Increased budget 20-30% twice per day for 2-3 days.
• Increased budget 1 month before Christmas and Black Friday sales, and launched a Facebook Messenger & email collection campaign 1 week before the sale started. Created VIP discounts for people who gave them their email addresses or subscribed to their messenger list.
• Starting running ads for the whole week before Black Friday - giving 10% off to everyone tracked via Facebook Pixel and 20% for VIP sales which were on for 24h.

Check out the full agency eCommerce business Facebook ad case study here.

20. Mark Brinker - How I Improved My Facebook Advertising By 400% In Just 4 Weeks

• Decreased cost per subscriber from $11.43 to $2.40 (79% reduction) in 4 weeks.
• Increased number of weekly subscribers from 10 to 51 (400% increase).

Mark Brinker (consultant) increased his weekly subscribers at a cheaper cost through Facebook Ads by promoting his e-book.

• Tested 6 different ad headlines and 3 ad images.
• Let all the 18 variations of the ads run for 1 week, and then eliminated the ones that were performing poorly.
• Deleted 3 more ads with headlines that were not resonating with the audience after that week.
• Found the winning combination by end of week 4 and continued running that ad.

You can see the full Facebook advertising case study here.

21. Leadpages - From 4% to 40% conversion

• Conversion rate shot up from 4% to 40% - a 10x increase from similar campaigns in the past.

Jenny Berk used Leadpage’s ad builder to promote her coaching services and optimize her micro funnel.

• Queued up $50 budget, created a custom audience from her email database (.CSV file), and layered a lookalike audience on top of that.
• Sent traffic to a targeted landing page, and created consistent ad copy and images throughout the whole funnel.
• Ran Facebook Ads for her warm leads and lookalike audiences, based on her email subscribers.

Check out Jenny’s full Facebook ads case study here.

22. Brian Downard - $194 in Facebook Ads into $100K in Sales

• Generated $106,496 in patio furniture sales from $194 in Facebook ads.

Brian Downard helped high-end patio furniture store client drive more sales and bring in more people into their local store;

• Built a warm audience using the content the furniture store had been previously sharing (blog posts, eBooks, infographics, guides, and more).
• Incentivized people to go visit the showroom in person by offering a 50% discount in the ads.
• Redirected people to a landing page from the ad, which showed a variety of products to appeal to different target audiences.
• Included a clear CTA for them to get in touch with the sales team.

You can find the full Facebook ad case study here.

23. Reinis Fischer - Spending $4 Per Day On Facebook Ads - Case Study

• Top ads gathered 1,000+ likes and shares for a budget of $8.
• Gained 50-200+ clicks per day back to the website and acquired 600+ new followers on Facebook.

Reinis Fischer grew his Facebook page about his tourism services through Facebook Ad campaigns promoting his article:

• Targeted other countries for his blog articles about tourism activities in Georgia to build brand recognition and grow his Facebook page.
• Spent $4 per day on Facebook ads and promoted only the best possible articles related to his audience.
• Promoted 1 article for 2 days with an 8$ budget for 30 days.
• Once each campaign was over, manually invited everyone who liked the posts to follow the Facebook page as well.

Check out the full spending $4 per day on Facebook ads case study here.

22. Paid Insights - AdWords Case Study: How $520 Turned Into $6,120

• Spent $520 and acquired 6 new clients for local mental health counselors.
• Gained $6,120 in revenue over 3 months.

Ross Kaplan of Paid Insights helped mental health counselor client gain new clients by running a local AdWords campaign:

• Built a new website for the client & optimized it for conversions.
• Used modified broad match keywords so that people would still get the ad even if they searched for it in a different order.
• Targeted only local zip codes surrounding the client’s office so the drive time for her customers would be under 10 minutes

Check out the full AdWords case study here.

23. Daisy-ree Quaker - PPC Case Study: How We Cut AdWords Costs by 67% With a Simple Tweak

• Costs dropped by $10,000 while conversions remained the same.
• The cost per conversion dropped from $87 to $16.
• Impressions dropped by 72% while CTR went up 103%.
• The conversion rate rose from 6% to 18%.

Daisy (online marketer) helped her SaaS client rethink their ad bidding strategy.

• SaaS company client wanted to cut back on ad spend because constantly bidding for first place was becoming too expensive.
• Realized most web users are trained to scroll past ads and decided to start bidding on 3rd position on Google as a test.
• Saw campaign results start increasing over the course of 3 months. Lowering AdWords rank helped get more views on their ads, and widened the pool of people that could see the ads because of a closer association with natural listings.

You can find the full PPC case study here.

24. Exposure Ninja - How We Increased PPC Leads by 325% in 60 Days for a Dental Clinic

• Increased conversions by 252.94% (from 17 to 60).
• Decreased cost per conversion from £154.28 to just £34.37.

Exposure Ninja helped a dental clinic, based in a competitive area for PPC ads, generate more customers.

• Installed Hotjar to understand where users were dropping off on the landing page and which areas were acting as conversion blockers. Found that visitors weren’t able to find the information they needed about the client's top service.
• Created a new landing page focusing on their priority, high-profit services.
• Because the client was running a Google Ads campaign before, they could use historical data to experiment with advanced bidding strategies.
• Introduced the new landing pages and tweaked the campaigns to maximize the client’s budget.

You can find the full increased dental PPC leads case study here.

25. ColaDigital - How We Increased Sales by 30% in 30-days Using Optimized Google Ads For a Local Business

• Increased year over year sales for local business by 30% in 30-days

ColaDigital helped a client set up their Google Ads account campaign from the ground up after they had an unpleasant experience with another agency.

• Created unique ad groups and ads for the client's most profitable keywords.
• Set up a hyper-targeted campaign using 1 unique ad group and 3 different match types for each ad group keyword.
• Set up negative keywords and turned on audience demographics in Google Analytics

You can find the full google ads local business case study here.

26. BoxCrush - AdWords Success Story

Helped an industrial client who had a lot of impressions but very little clicks:

• Increase CTR from 2.41% to 3.89%
• Decrease CPC from $2.24 to $2.17 in 1 month.

BoxCrush helped an industrial client improve their AdWords campaign when their click-through rate had fallen.

• Rebuilt customer’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted specific demographics.
• Built Ad Groups within each campaign and created ads targeting audiences with each group.
• Once they saw an increase in performance, they expanded the client’s campaign from three Ad groups to six.
• Made the ads relate more to specific keywords, which caused the clickthrough rate to increase.
• Refined and re-optimized the process over time, causing the results to grow even further after the 1st month.

27. Sumo - How Noah Kagan Grew A Website To 10K Visitors In A Month

• Grew website from 0 to 10K visitors in a month.
• Grew email list from 173 to 2,322 in 3 days.

Noah Kagan took on an apprentice (Julien Marion) and helped him grow his brand new blog about sleep from scratch, with no prior connections or budget.

• Created a simple landing page to capture emails before the site was live.
• Set realistic and SMART traffic goals of 10,000 visitors in 30 days.
• Created a quant-based marketing approach strategy to build the plan, thus working backward from the 10K visitors goal.
• Reached out to relevant companies to participate in a viral giveaway that he would then promote to the site’s audience through their newsletter.
• Reached out to niche influencers for interviews to drive referral traffic.
• Tracked daily results and goals to stay accountable.

See the full marketing plan and the whole growing website case study here.

28. HubSpot - How PureVPN Increased Website Traffic by 289% Through Storytelling

• Gained a 289% increase in new visitors’ traffic site year over year.
• Helped raise awareness on cyberstalking and attracted people who wanted to add to the conversation.

PureVPN wanted to tell the stories of cyberstalking victims and raise awareness on the subject. Here's how they did it:

• Designed a buyer’s journey centered around raising awareness on cyberstalking and its effects on society.
• Researched reading habits of their buyer persona, used keyword research tools for idea generation, and searched for topics on Quora based on questions real people were asking.Gathered statistical data of past and recent cyberstalking incidents. Identified and reached out to influencers who were associated with cyberstalking awareness campaigns and victims or people who could tell their stories.
• Interviewed influencers and turned the interviews into blog posts. Experienced a significant spike in website traffic through influencers sharing the content.

See how PureVPN increased website traffic through storytelling and influencer marketing tactics here.

29. Beeketing - How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales

• Grew by 200% year on year and hit £41M in sales in nearly 7 years.
• Achieved a cult-like following.

Ben Francis (founder of GymShark) disrupted the gym apparels market using social media and influencer marketing.

• Only selected specific influencers with strong Instagram engagement and following to gain credibility.
• Sponsored various fitness Instagrammers, YouTubers, and bloggers and organized meet-ups.
• Partnered with fitness and lifestyle influencers on TikTok.
• Announced the "66 Days" fitness challenge on their site and other social media platforms to drive user-generated content.
• Built long-lasting relationships with fans on Instagram, Facebook, Twitter, Pinterest, Spotify, and other social media channels.

Check out the full Gymshark influencer growth story here.

30. Leadfeeder - How ConvertKit Grew from $98k to $625k MRR by Doing 150 Webinars in 1 Year

• Grew monthly revenue from $98K to $625K in 12 months.
• Hosted more than 150 webinars in the first year, saw a 637% growth in monthly revenue.

Founders of ConvertKit (email marketing platform) wanted to grow their brand and generate revenue with a low budget. They decided to focus on webinars.

• Focused on one marketing strategy (webinars) that didn’t require a lot of money and they could use to build a community around a relatively new product.
• Maintained a wide-open affiliate program and started doing webinars with any affiliate partner, no matter how small their audience was.
• Gave away tons of free information in 20-30 webinars per month, while asking for nothing in return.
• Maintained a narrow target audience (blogging community), and kept the technology simple (minimal tech issues).

You can find the full webinar marketing case study by ConvertKit here.

31. Buffer - The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement

• Tripled reach from 44,000 to 150,000+ people per week on Facebook.
• Increased average daily engagement from ~500 to 1,000+.
• Posts started reaching between 5,000-20,000 people

Buffer noticed their Facebook reach and engagement were decreasing for their posts over time. Here's what they did:

• Noticed that the more they posted on Facebook, the less reach they received with each post.
• Started posting only entertaining and educational content.
• Posted only once or twice on Facebook and curated content to increase engagement.
• Created a few brand awareness and engagement-focused posts to build an active Facebook audience.
• Boosted posts that were already performing well to amplify the reach.

You can find Buffer’s complete Facebook posting strategy here.

32. SEMRush - Raise Your Game: A Step-By-Step Guide To Gamification Marketing

• More than 9,300 users took part in their game.
• Received 8+ million impressions on Twitter.

SEMRush wanted to educate their users on their different product features and stand out while doing so. For this, they used gamification marketing..

• Customers were finding it hard to stay up to date with all the novelties the SEMRush tool offered. SEMRush wanted to increase their awareness of their platform’s wide functionality and increase the number of tools people used.
• Aligned campaign with a global event (Easter).
• Made it so that the Egg Hunt game looked good and felt satisfying from a gamification perspective. Those who found all 15 eggs were awarded a list of the 10,000 most searched keywords for 10 countries.
• Created a special hashtag for Twitter (#semrushegghunt), which picked up and went viral, and made sure the customer support and social media teams were ready in case users needed any help.

Check out the full step-by-step guide to gamification marketing case study here.

33. Hootsuite - How the British Museum Increased Social Media Engagement by 126%

• Gained 2M+ new followers on Twitter, Facebook, and Instagram.
• Gained 126% more tweet responses, increasing customer engagement.
• Over 1,300 tweets tagged and analyzed to uncover actionable insights.

The British Museum turned to Hootsuite to set up a better social media campaign strategy and engage more frequently and more effectively with its audience.

• Set a three key goal strategy to increase online reach and engagement, deliver digital-first customer service, and identify opportunities for income and revenue generation.
• Identified opportunities to develop channel-specific content to make the best of each social media channel.
• Used Hootsuite to adapt to the new social media strategy and to track and analyze results.

See the full British Museum social media case study here.

34. Saashacker - 19 SaaS Marketing Strategies That Bootstrapped Ahrefs To $40m ARR

• Grew from 15 to 50 employees and over $40M in annual recurring revenue while being 100% bootstrapped.

Ahrefs used a mix of different SaaS marketing strategies to grow their brand.

• Rejected conventional SaaS marketing wisdom, focused on product quality driving word of mouth marketing and boosted their exposure at the world’s biggest SEO event. Went semi-viral on Twitter by adding nerdy SEO data to the coffee cups at the conference and giving them away to attendees..
• Produced a lot of content on how their SEO tool solved specific problems and used blog posts as ads.
• Created and gave away courses on blogging for businesses for free, used word of mouth marketing to promote it, and pushed employee images to the front to gain readers’ trust.
• Did 20 podcasts in 4 months, posted content a lot on Reddit, YouTube, their own blog, and other channels.
• ...And a LOT more.

See the full case study here.

And that’s a wrap!

Ready to 10x your business through digital marketing now?

We hope the above case studies were helpful and you can use them as inspiration to drive amazing results.

For more industry-leading digital marketing content and tips, be sure to check out our blog .

Did we miss a case study? Have YOU done something interesting that deserves a mention in this list?

Let us know down in the comments, we’d love to hear from you!

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The List of Case Study Topics On Various Academic Subjects

Case studies are like stories that help us understand real-life situations better. They look closely at different topics, like how things work or why certain problems happen. These stories can be about one person or a group of people, and they're not just about reading facts. Case studies also help find solutions to problems.

In 2024, there are many interesting case study topics covering different areas like business, healthcare, technology, and education. They act like magnifying glasses, showing us the real-world impact of ideas and theories. This collection of case study ideas is here to inspire researchers and students, helping us all understand how abstract ideas connect with the real world. Let's explore some exciting case studies together in 2024.

What is a Case Study?

A case study is similar to digging deeply into a narrative or challenge, carefully analysing an individual, an organisation, or a circumstance to comprehend it fully. This research approach can be qualitative or quantitative, and it involves analysing data both inside and across instances to make relevant conclusions. Imagine piecing together the jigsaw pieces to reveal the entire image; it involves more than just reading information; it involves delving deeper to understand how everything works. Case studies let researchers address difficult subjects by breaking them into manageable questions. Research issues and theory development may be thoroughly explored and theory building facilitated by the more strong data that multiple-case studies offer compared to single-case studies.

The List of Case Study Topics

Information technology case study topics, education case study topics, psychology case study topics, marketing case study topics, health and medicine case study topics, business case study topics, law case study topics, social sciences case study topics, economics case study topics, nursing case study topics.

• The impact of social media on consumer behavior in the digital age
• The Impact of Cloud Computing on Small Businesses
• Is it necessary to become a hacker to stop most cyberattacks?
• The Challenges and Benefits of Remote Work Technology.
• Drone usage in authorities missions. Explain.
• Data Privacy Challenges and Solutions in the Digital Age
• E-commerce Platform Optimization Strategies
• The impact of technology on education: A case study of online learning platforms
• The role of virtual reality in enhancing training and development programs
• Cybersecurity Measures in a Corporate Setting
• Implementing Technology in Classroom Instruction
• The Role of Gamification in Teaching Science
• Evaluating the Flipped Classroom Model
• A comparison of academic achievement between public and private schools
• Examine The changes that occurred in schooling during the Covid-19 pandemic.
• The challenges and opportunities of implementing technology in the classroom
• The role of school counsellors in promoting mental health and well-being among students.
• Examining Approaches for STEM Programmes in Underprivileged Schools
• Thoroughly Study on the Use of Digital Literacy in Primary Schools
• Benefits and drawbacks of AI-based educational technologies.
• Cognitive Behavioral Therapy for Anxiety Disorders
• The Role of Emotional Intelligence in Leadership.
• Positive Psychology Interventions for Well-Being
• The role of cognitive-behavioural therapy (CBT) in treating depression
• The use of art therapy in promoting self-expression and healing in individuals with PTSD
• A case study of successful interventions for children with ADHD.
• The Daily Struggles: Exploring the Effects of Brain Fog in a Real-life Scenario
• College students experiencing anxiety as a result of Covid-19.
• TV networks targeted at children and the risks associated with their ads.
• Workplace Stress and Employee Burnout: A Psychological Analysis
• The most frequent errors in brand-building strategies.
• An Examination of the Amazon Associates Programme in Affiliate Marketing
• Database marketing is evaluating the streaming service's recommendation algorithm.
• A case study of successful international market entry strategies of a multinational company
• The impact of consumer reviews and ratings on brand reputation and sales.
• The role of CRM in improving customer retention and satisfaction
• Content Marketing's Growth in the Digital Age
• Marketing Luxury Products: Lessons from High-End Brands
• Influencer Marketing: Successes and Pitfalls
• Customer Reviews Effect on Purchase Decisions
• A comparison of alternative and conventional therapy for the treatment of chronic pain
• Analysing how the opioid crisis affects patients and healthcare professionals
• Research of the efficacy of various weight loss programmes in promoting long-term weight loss
• Examining the Advantages and Dangers of Genetic Engineering in the Medical Field
• The Stress-Reduction Potential of Mindfulness-Based Therapies
• Emerging Technologies in Medical Diagnostics
• The Impact of Exercise on Mental Health
• Patient-Centered Care in Hospital Settings
• Nutrition's Significance in Preventing Chronic Illnesses
• Mental Health Stigma Reduction Campaigns
• Ethical Dilemmas in Business Decision-Making
• Entrepreneurial Success Stories: From Startup to Industry Leader
• Successful Small Business Growth Strategies
• Corporate Social Responsibility: Impact on Brand Reputation
• The impact of workplace diversity on team dynamics and performance
• A case study of successful crisis management strategies in a public relations crisis
• The current image of the modern businessperson.
• Market growth in the marketplaces of Asia.
• Encouraging Development in a Rival Market via Strategic Innovation
• Handling Crisis: Knowledge from Company Setbacks and Achievements
• Examine Law Enforcement's Reactions to the Heroin Crisis.
• Consider the Legal Aspects of Sexual Harassment.
• A case study of effective alternative dispute resolution (ADR) strategies for settling corporate issues.
• The role of forensic evidence in criminal investigations: A case study examination.
• A comparison of the burden of proof and available remedies between criminal and civil law
• How Technology Affects Privacy Laws
• International Trade Conflicts: Lawful Settlements
• Corporate Compliance and Environmental Law
• Custody Battles: Legal Challenges in Family Law
• Alternative Dispute Resolution's Function in Business
• Analyzing the Role of Media in Shaping Political Perspectives.
• Exploring Culinary Practices as Expressions of Identity.
• Examining the Intersection of Religion and Education Policies.
• Case Studies on Countries with Differing Approaches to Religious Influence in Education.
• Community Development Initiatives: Success Stories
• Aging Population: Social and Economic Challenges
• Cultural Exchange Programs: Building Bridges Between Societies
• Social Movements and Their Impact on Policy Changes
• A comparative study of traditional vs. modern family structures and their impact on child development
• The impact of immigration policies on immigrant families: A case study analysis
• Case Studies on Successful Government Interventions to Improve Income Mobility.
• The role of economic incentives in promoting sustainable and responsible business practices
• The impact of globalization on income inequality and economic growth: A case study analysis
• Global Trade Wars: Economic Ramifications
• Gig Economy: Forecasting Job Shifts and Implications
• Exploring the Role of Education and Training Programs in Government Policies.
• Examining the Influence of Banks and Capital Markets on Economic Development.
• Case Studies on Financial Institutions Facilitating Small Business Growth
• Case Studies on Adaptive Strategies for the Tourism Sector in the Face of Climate Change.
• Assessing Government Policies to Mitigate Economic Losses in the Tourism Industry.
• Investigating the Role of Genetics in Pediatric Diabetes.
• Case Studies on Families with a History of Diabetes and Its Impact on Children
•  The Role of Telehealth in Nursing Practice
• Analyzing the Ethical Implications of Data Sharing and Confidentiality.
• Investigating Changes in Midwifery Care Models Over Time.
• Mental Health Nursing: Strategies for Holistic Care
• The Effect of nurse-led Initiatives on hospital readmission rates
• Exploring the Role of Spirituality and Cultural Competence in Midwifery Care.
• The impact of technology on nursing practice: Opportunities and challenges
• The impact of nurse-patient ratios on patient outcomes and satisfaction

In conclusion, the list of case study topics covers many different areas, giving chances to explore and study things in detail. Whether it's about technology, business, nursing, or law, these topics give a broad view of important issues in each field. They're like a good starting point for learning and talking about a wide range of subjects, suitable for people with different interests and expertise in both school and work.

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Impact Practitioners

• Seven lessons about impact case studies from REF 2021

By Inés Arangüena 06/06/2024

This blog post written by Dr Philly Iglehart details seven key takeaways about impact case studies, drawing on Plymouth Marjon University’s experience of preparing impact case studies for the 2021 Research Excellence Framework (REF 2021). These recommendations are mostly targeted at researchers and higher education institutions in the UK who are submitting REF Impact Case Studies, and who want to improve their REF rating and maximise the positive impact of their research .

The first lesson is to consider and plan for research impact. Embedding impact into the research process from the outset and focusing on delivering good outcomes is actually more conducive to improvement. Some ways to do this include planning for impact, and brokering long-term relationships beyond academia.

Secondly, it’s important to differentiate between ‘pathways to impact’ and ‘impact’. ‘Research impact’ refers to the demonstrable good that research does in the world. ‘Pathways to impact’ are the ways in which the research becomes available and applied beyond academia. 

The third recommendation is to determine potential research users and beneficiaries early. This will help potential beneficiaries better understand how your research can make a positive impact for them or their organisation.

The fourth takeaway is to develop mutually beneficial, long-term relationships with research users. Some simple ways to do this include requesting feedback on the outcomes of implementation, and keeping in touch regularly. Additionally, this is most beneficial when users are involved in all stages of research as it will facilitate collaborative reflection. 

The fifth lesson of planning for impact is to plan tangible ways to mobilise research into action. Researchers should find viable and realistic ways to disseminate their research and then help users to implement it effectively.

The sixth key takeaway is to track progress of implementation of research . Since impact is not always easily identified, it is important to evaluate all the outcomes of the research as it is disseminated and implemented. This will also make it easier to identify and anticipate  obstacles, and assess the positive and negative impacts. 

Finally, researchers should prioritise gathering and recording evidence of impact, and do so throughout the project. This will make things easier when it comes to communicating what the impacts are and why they are important. In sum, early planning, tracking, assessing and communicating of research impact enables it to have more desirable outcomes. 

Overall, these lessons are useful for UK higher education practitioners, regarding thinking about planning for impact from the outset, and maximising the good that research can do.

This article is part of our initiative, R2A Impact Practitioners. To find out more, please click  here .

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Case Study Topic Ideas 2022

Every student comes across a number of assignments throughout his educational life. Along with a hectic schedule, these assignments pour fuel of the fire. However, the case study assignments play a major role in that.

Perhaps, the primary issue that students struggle with is to find a suitable topic for the case study. Preparing a case study implies narrowing some information down and writing it without repeating anything that already has been done before. Also, it should not fall into the trap of plagiarism.

In the entire process of searching for a fine case study topic after such a long tedious day, students get anxious and lose the capability of analyzing and choosing a righteous topic for the case study.

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Some Common types of case study topics In 2022

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• Representative cases: - These are the first form of cases for any case study writing. These are primarily descriptive studies. Choosing such kind of topics will lead you to write illustrative situations and their studies. Several students choose to opt for a representative case topic for their studies. These involve typical examples of standard and broader category. One of the examples of such study topics is the US electioneering process during elections. Thereby it is done while any event is still underway.
• Prototypical case studies: - The next type of case study topics come from the prototypical type of cases. Unlike representative cases which emphasis on the current moment, these focus on the anticipatory things. It is an important type of study as it gives the answers to future centered questions. However, these answers are not absolute.
• Deviant case study: - The next type i.e. deviant case studies provide us the topics related to some research relevant to some extraordinary or unusual facts, anomalous situations or things. This kind of case study is somehow complex to analyze and determine. Notwithstanding, more people get attracted due to its unique peculiar nature.
• Archetypical cases: - These type of cases produce the kind of topics which are representative as well as a bit comparative too.

Rather than struggling with a number of topics list, contact our trained case study writers who can not only assist you with free topic suggestion service but also can provide you complete case study writing in a cheap amount.

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Mostly Searched Case Study Topics by Students in 2020

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A splendid case study requires a supreme topic on which proper research and arguments are possible to record and analyze. A case study is an analysis os already existing situations, stories, concepts, theories, and most importantly answerable for every information included and arising questions.

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There are no other worse tasks that students would ever name for other than producing case studies for their coursework. This is also because they are not able to get a good topic worthy of the case study task.

Every case study work requires a stunning topic worthwhile to make efforts of doing research and analysis. It should include all the necessary instructions provided by your instructor. A kind of topic should be chosen for a case study which is a bit different from regular report writing topics. Something new & fresh should opt for preparing an impressive case study.

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Here are some of the top tips for how you can find a bonzer topic for case studies: -

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• Pick random books from those sections of the library where you do not generally go and read bits to know if anything interests you.
• Ask your tutor for guidance and take ideas from the topics your seniors have taken the past years.
• Discuss with your peers about what kind of topics they are choosing for their case study chores
• Talk to some of your relatives about their work, experiences, their views about their work, or any other situation.
• Never choose a too broad or too narrow topic. You need to write a case study, not a dissertation, or a simple article.
• Going with something you already have a bit of knowledge about would be great.
• Always finalize something unique but of your interest only.

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• our america

Formerly unhoused and fighting to be her authentic self, Kaleef Starks put herself through college

"No one really believed in me in my home life at all. Education to me was sort of an escape honestly," said Kaleef Starks, a USC Annenberg Journalism M.S. Student.

"Being a black trans woman, being someone who experienced homelessness. I've been through a lot. My journey was something that it required a lot of patience. You know, I've always been attracted to radio and television."

"I grew up watching Barbara Walters, I grew up watching Oprah. I grew up in Fresno, California. So, I grew up to a working class family, I had a single father."

"A person like me is not typically accepted, any one of the LGBTQ communities, but especially a trans person. So, growing up, it was really hard. I went through a lot of bullying from people at school and in my home life as well."

"My parents were not accepting of me. And at 14, my father put me out in 2007 had nowhere to go. I was couch hopping with various family members. And they all had an issue with my identity literally everywhere I went. They were just like, you can't stay here. We don't we don't accept who you are."

"So, I decided to come here with my mom and my mom was homeless. She was living in a garage, living out of her car. She really didn't have much. It was a really toxic environment. I ran away several times. For me it was sort of like, oh, you know, I'm going to school. What more do you want? My mom really had a tough time finding employment. You know, which is why you know, we she was living in the garage at first and it wound up living in her car. Then we moved on to a shelter because it was so hard financially."

Angela M. Sanchez, a friend of Kaleef, stated, "We first met when we were both experiencing homelessness in a family shelter when I saw to leave him and I was like, Hi, can we be friends and so we actually had like our bunks next to each other. When we were both in the shelter Kaleef was definitely that spark of optimism, that sense of joy that liveliness that even though we're both homeless with our families, there was something that I looked forward to about having to have this experience with her. For both of us, we were each other's support, buddy while we were there. And later, I would go to UCLA. And then two years later, I would see Kaleef over at UCLA as well."

Kaleef continued, "I wound up getting into UCLA, and like my path just kind of changed. It didn't transition early, you know, some trans people transition early. I didn't have the ability to do that. But I already knew that I was a woman or a girl or whatever. I just didn't have the resources or the support to do that. It wasn't until I saw Isis King on America's Next Top Model. And when I saw her on the show, I was like, oh, like I was just like, oh, okay, you can transition. I didn't know that you could actually medically transition. I started around 18 as far as medically, but socially, I was already like, literally, dressing how I wanted to dress."

"After finishing UCLA and you know, getting my degree in gender studies and LGBTQ studies. I took some years off and I worked I worked at the Covenant House, California. And then I moved on to LA Children's Hospital, where I was a prep navigator, a sexual health counselor, and then I moved on. So, the Los Angeles LGBT Center where I worked for the National Institute against LGBTQ intimate partner violence. But I really loved education. I believed in education."

"Fun fact, I actually started an application to Annenberg in high school, but I chickened out, because I didn't believe in myself, I just did not believe that I would get in I did not think that I would be here. I applied and got accepted, and got offered the full ride scholarship with Wallace Annenberg, which was an honor to have, I'm the fourth person in America to have that. And you know, without that, I wouldn't be here for sure."

Heather John Fogarty, a former professor of Kaleef, mentioned, "The class where Kaleef and I collaborated, students were put into groups to work on projects, multimedia projects, and she just immediately distinguished herself as a leader."

Kaleef added, "I took advantage of the resources and I just use them to the best of my ability. So that's why you know, we have 'The Stark Effect.'"

"My recent podcast is called 'The Stark Effect.' I wanted it to feel like a daytime-ish energy. I was so lucky enough to find student producers here who believed in in the show and sometimes me being who I am it will make people uncomfortable. So that's something that I've had to navigate in the newsroom. I would like to be a part of that wave where you have a trans female journalist who's also an African American person where you know who they are, but it doesn't affect their careers."

Fogarty added, "My hope for Kaleef is that she has the opportunity to write her own story."

"I think the younger me is so proud. Although it's really hard and it's tough, the younger me and even both the mature me now, you know because in a lot of ways I've had to be my own parent but I think I'm really proud," stated Kaleef.

Sanchez continued, "I'm very proud of her and all the effort and work that she's put into this I know how hard this has been for her to achieve. And so I couldn't be happier for Kaleef and I'm going to be there for her on graduation day as well."

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