review

focus group interviews qualitative research

Interviews and focus groups in qualitative research: an update for the digital age

Affiliations.

  • 1 Senior Lecturer (Adult Nursing), School of Healthcare Sciences, Cardiff University.
  • 2 Lecturer (Adult Nursing) and RCBC Wales Postdoctoral Research Fellow, School of Healthcare Sciences, Cardiff University.
  • PMID: 30287965
  • DOI: 10.1038/sj.bdj.2018.815

Qualitative research is used increasingly in dentistry, due to its potential to provide meaningful, in-depth insights into participants' experiences, perspectives, beliefs and behaviours. These insights can subsequently help to inform developments in dental practice and further related research. The most common methods of data collection used in qualitative research are interviews and focus groups. While these are primarily conducted face-to-face, the ongoing evolution of digital technologies, such as video chat and online forums, has further transformed these methods of data collection. This paper therefore discusses interviews and focus groups in detail, outlines how they can be used in practice, how digital technologies can further inform the data collection process, and what these methods can offer dentistry.

IMAGES

  1. Focus Groups

    focus group interviews qualitative research

  2. How to conduct Focus group interviews

    focus group interviews qualitative research

  3. Focus group: What It Is & How to Conduct It + Examples

    focus group interviews qualitative research

  4. Focus Group Interview

    focus group interviews qualitative research

  5. Pros and cons of focus groups vs. interviews: an in-depth review

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  6. Qualitative Research: In-Depth Interviews or Focus Groups? Which Method

    focus group interviews qualitative research

VIDEO

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COMMENTS

  1. Interviews and focus groups in qualitative research: an

    The most common methods of data collection used in qualitative research are interviews and focus groups. While these are primarily conducted face-to-face, the ongoing evolution of digital technologies, such as video chat and online forums, has further transformed these methods of data collection. This paper therefore discusses interviews and ...

  2. How to Interview and Conduct Focus Groups

    This guide shows students and early-career researchers how to prepare for and conduct interviews and focus groups. This book shows researchers how to plan for and conduct interviews and focus groups, and how to use them in various qualitative research designs. It also explains how to code, analyze, and report the data once it's been gathered.