research problem example in research

45 Research Problem Examples & Inspiration

A research problem is an issue of concern that is the catalyst for your research. It demonstrates why the research problem needs to take place in the first place.

Generally, you will write your research problem as a clear, concise, and focused statement that identifies an issue or gap in current knowledge that requires investigation.

The problem will likely also guide the direction and purpose of a study. Depending on the problem, you will identify a suitable methodology that will help address the problem and bring solutions to light.

Research Problem Examples

In the following examples, I’ll present some problems worth addressing, and some suggested theoretical frameworks and research methodologies that might fit with the study. Note, however, that these aren’t the only ways to approach the problems. Keep an open mind and consult with your dissertation supervisor!

Psychology Problems

1. Social Media and Self-Esteem: “How does prolonged exposure to social media platforms influence the self-esteem of adolescents?”

• Theoretical Framework : Social Comparison Theory
• Methodology : Longitudinal study tracking adolescents’ social media usage and self-esteem measures over time, combined with qualitative interviews.

2. Sleep and Cognitive Performance: “How does sleep quality and duration impact cognitive performance in adults?”

• Theoretical Framework : Cognitive Psychology
• Methodology : Experimental design with controlled sleep conditions, followed by cognitive tests. Participant sleep patterns can also be monitored using actigraphy.

3. Childhood Trauma and Adult Relationships: “How does unresolved childhood trauma influence attachment styles and relationship dynamics in adulthood?

• Theoretical Framework : Attachment Theory
• Methodology : Mixed methods, combining quantitative measures of attachment styles with qualitative in-depth interviews exploring past trauma and current relationship dynamics.

4. Mindfulness and Stress Reduction: “How effective is mindfulness meditation in reducing perceived stress and physiological markers of stress in working professionals?”

• Theoretical Framework : Humanist Psychology
• Methodology : Randomized controlled trial comparing a group practicing mindfulness meditation to a control group, measuring both self-reported stress and physiological markers (e.g., cortisol levels).

5. Implicit Bias and Decision Making: “To what extent do implicit biases influence decision-making processes in hiring practices?

• Theoretical Framework : Cognitive Dissonance Theory
• Methodology : Experimental design using Implicit Association Tests (IAT) to measure implicit biases, followed by simulated hiring tasks to observe decision-making behaviors.

6. Emotional Regulation and Academic Performance: “How does the ability to regulate emotions impact academic performance in college students?”

• Theoretical Framework : Cognitive Theory of Emotion
• Methodology : Quantitative surveys measuring emotional regulation strategies, combined with academic performance metrics (e.g., GPA).

7. Nature Exposure and Mental Well-being: “Does regular exposure to natural environments improve mental well-being and reduce symptoms of anxiety and depression?”

• Theoretical Framework : Biophilia Hypothesis
• Methodology : Longitudinal study comparing mental health measures of individuals with regular nature exposure to those without, possibly using ecological momentary assessment for real-time data collection.

8. Video Games and Cognitive Skills: “How do action video games influence cognitive skills such as attention, spatial reasoning, and problem-solving?”

• Theoretical Framework : Cognitive Load Theory
• Methodology : Experimental design with pre- and post-tests, comparing cognitive skills of participants before and after a period of action video game play.

9. Parenting Styles and Child Resilience: “How do different parenting styles influence the development of resilience in children facing adversities?”

• Theoretical Framework : Baumrind’s Parenting Styles Inventory
• Methodology : Mixed methods, combining quantitative measures of resilience and parenting styles with qualitative interviews exploring children’s experiences and perceptions.

10. Memory and Aging: “How does the aging process impact episodic memory , and what strategies can mitigate age-related memory decline?

• Theoretical Framework : Information Processing Theory
• Methodology : Cross-sectional study comparing episodic memory performance across different age groups, combined with interventions like memory training or mnemonic strategies to assess potential improvements.

Education Problems

11. Equity and Access : “How do socioeconomic factors influence students’ access to quality education, and what interventions can bridge the gap?

• Theoretical Framework : Critical Pedagogy
• Methodology : Mixed methods, combining quantitative data on student outcomes with qualitative interviews and focus groups with students, parents, and educators.

12. Digital Divide : How does the lack of access to technology and the internet affect remote learning outcomes, and how can this divide be addressed?

• Theoretical Framework : Social Construction of Technology Theory
• Methodology : Survey research to gather data on access to technology, followed by case studies in selected areas.

13. Teacher Efficacy : “What factors contribute to teacher self-efficacy, and how does it impact student achievement?”

• Theoretical Framework : Bandura’s Self-Efficacy Theory
• Methodology : Quantitative surveys to measure teacher self-efficacy, combined with qualitative interviews to explore factors affecting it.

14. Curriculum Relevance : “How can curricula be made more relevant to diverse student populations, incorporating cultural and local contexts?”

• Theoretical Framework : Sociocultural Theory
• Methodology : Content analysis of curricula, combined with focus groups with students and teachers.

15. Special Education : “What are the most effective instructional strategies for students with specific learning disabilities?

• Theoretical Framework : Social Learning Theory
• Methodology : Experimental design comparing different instructional strategies, with pre- and post-tests to measure student achievement.

16. Dropout Rates : “What factors contribute to high school dropout rates, and what interventions can help retain students?”

• Methodology : Longitudinal study tracking students over time, combined with interviews with dropouts.

17. Bilingual Education : “How does bilingual education impact cognitive development and academic achievement?

• Methodology : Comparative study of students in bilingual vs. monolingual programs, using standardized tests and qualitative interviews.

18. Classroom Management: “What reward strategies are most effective in managing diverse classrooms and promoting a positive learning environment?

• Theoretical Framework : Behaviorism (e.g., Skinner’s Operant Conditioning)
• Methodology : Observational research in classrooms , combined with teacher interviews.

19. Standardized Testing : “How do standardized tests affect student motivation, learning, and curriculum design?”

• Theoretical Framework : Critical Theory
• Methodology : Quantitative analysis of test scores and student outcomes, combined with qualitative interviews with educators and students.

20. STEM Education : “What methods can be employed to increase interest and proficiency in STEM (Science, Technology, Engineering, and Mathematics) fields among underrepresented student groups?”

• Theoretical Framework : Constructivist Learning Theory
• Methodology : Experimental design comparing different instructional methods, with pre- and post-tests.

21. Social-Emotional Learning : “How can social-emotional learning be effectively integrated into the curriculum, and what are its impacts on student well-being and academic outcomes?”

• Theoretical Framework : Goleman’s Emotional Intelligence Theory
• Methodology : Mixed methods, combining quantitative measures of student well-being with qualitative interviews.

22. Parental Involvement : “How does parental involvement influence student achievement, and what strategies can schools use to increase it?”

• Theoretical Framework : Reggio Emilia’s Model (Community Engagement Focus)
• Methodology : Survey research with parents and teachers, combined with case studies in selected schools.

23. Early Childhood Education : “What are the long-term impacts of quality early childhood education on academic and life outcomes?”

• Theoretical Framework : Erikson’s Stages of Psychosocial Development
• Methodology : Longitudinal study comparing students with and without early childhood education, combined with observational research.

24. Teacher Training and Professional Development : “How can teacher training programs be improved to address the evolving needs of the 21st-century classroom?”

• Theoretical Framework : Adult Learning Theory (Andragogy)
• Methodology : Pre- and post-assessments of teacher competencies, combined with focus groups.

25. Educational Technology : “How can technology be effectively integrated into the classroom to enhance learning, and what are the potential drawbacks or challenges?”

• Theoretical Framework : Technological Pedagogical Content Knowledge (TPACK)
• Methodology : Experimental design comparing classrooms with and without specific technologies, combined with teacher and student interviews.

Sociology Problems

26. Urbanization and Social Ties: “How does rapid urbanization impact the strength and nature of social ties in communities?”

• Theoretical Framework : Structural Functionalism
• Methodology : Mixed methods, combining quantitative surveys on social ties with qualitative interviews in urbanizing areas.

27. Gender Roles in Modern Families: “How have traditional gender roles evolved in families with dual-income households?”

• Theoretical Framework : Gender Schema Theory
• Methodology : Qualitative interviews with dual-income families, combined with historical data analysis.

28. Social Media and Collective Behavior: “How does social media influence collective behaviors and the formation of social movements?”

• Theoretical Framework : Emergent Norm Theory
• Methodology : Content analysis of social media platforms, combined with quantitative surveys on participation in social movements.

29. Education and Social Mobility: “To what extent does access to quality education influence social mobility in socioeconomically diverse settings?”

• Methodology : Longitudinal study tracking educational access and subsequent socioeconomic status, combined with qualitative interviews.

30. Religion and Social Cohesion: “How do religious beliefs and practices contribute to social cohesion in multicultural societies?”

• Methodology : Quantitative surveys on religious beliefs and perceptions of social cohesion, combined with ethnographic studies.

31. Consumer Culture and Identity Formation: “How does consumer culture influence individual identity formation and personal values?”

• Theoretical Framework : Social Identity Theory
• Methodology : Mixed methods, combining content analysis of advertising with qualitative interviews on identity and values.

32. Migration and Cultural Assimilation: “How do migrants negotiate cultural assimilation and preservation of their original cultural identities in their host countries?”

• Theoretical Framework : Post-Structuralism
• Methodology : Qualitative interviews with migrants, combined with observational studies in multicultural communities.

33. Social Networks and Mental Health: “How do social networks, both online and offline, impact mental health and well-being?”

• Theoretical Framework : Social Network Theory
• Methodology : Quantitative surveys assessing social network characteristics and mental health metrics, combined with qualitative interviews.

34. Crime, Deviance, and Social Control: “How do societal norms and values shape definitions of crime and deviance, and how are these definitions enforced?”

• Theoretical Framework : Labeling Theory
• Methodology : Content analysis of legal documents and media, combined with ethnographic studies in diverse communities.

35. Technology and Social Interaction: “How has the proliferation of digital technology influenced face-to-face social interactions and community building?”

• Theoretical Framework : Technological Determinism
• Methodology : Mixed methods, combining quantitative surveys on technology use with qualitative observations of social interactions in various settings.

Nursing Problems

36. Patient Communication and Recovery: “How does effective nurse-patient communication influence patient recovery rates and overall satisfaction with care?”

• Methodology : Quantitative surveys assessing patient satisfaction and recovery metrics, combined with observational studies on nurse-patient interactions.

37. Stress Management in Nursing: “What are the primary sources of occupational stress for nurses, and how can they be effectively managed to prevent burnout?”

• Methodology : Mixed methods, combining quantitative measures of stress and burnout with qualitative interviews exploring personal experiences and coping mechanisms.

38. Hand Hygiene Compliance: “How effective are different interventions in improving hand hygiene compliance among nursing staff, and what are the barriers to consistent hand hygiene?”

• Methodology : Experimental design comparing hand hygiene rates before and after specific interventions, combined with focus groups to understand barriers.

39. Nurse-Patient Ratios and Patient Outcomes: “How do nurse-patient ratios impact patient outcomes, including recovery rates, complications, and hospital readmissions?”

• Methodology : Quantitative study analyzing patient outcomes in relation to staffing levels, possibly using retrospective chart reviews.

40. Continuing Education and Clinical Competence: “How does regular continuing education influence clinical competence and confidence among nurses?”

• Methodology : Longitudinal study tracking nurses’ clinical skills and confidence over time as they engage in continuing education, combined with patient outcome measures to assess potential impacts on care quality.

Communication Studies Problems

41. Media Representation and Public Perception: “How does media representation of minority groups influence public perceptions and biases?”

• Theoretical Framework : Cultivation Theory
• Methodology : Content analysis of media representations combined with quantitative surveys assessing public perceptions and attitudes.

42. Digital Communication and Relationship Building: “How has the rise of digital communication platforms impacted the way individuals build and maintain personal relationships?”

• Theoretical Framework : Social Penetration Theory
• Methodology : Mixed methods, combining quantitative surveys on digital communication habits with qualitative interviews exploring personal relationship dynamics.

43. Crisis Communication Effectiveness: “What strategies are most effective in managing public relations during organizational crises, and how do they influence public trust?”

• Theoretical Framework : Situational Crisis Communication Theory (SCCT)
• Methodology : Case study analysis of past organizational crises, assessing communication strategies used and subsequent public trust metrics.

44. Nonverbal Cues in Virtual Communication: “How do nonverbal cues, such as facial expressions and gestures, influence message interpretation in virtual communication platforms?”

• Theoretical Framework : Social Semiotics
• Methodology : Experimental design using video conferencing tools, analyzing participants’ interpretations of messages with varying nonverbal cues.

45. Influence of Social Media on Political Engagement: “How does exposure to political content on social media platforms influence individuals’ political engagement and activism?”

• Theoretical Framework : Uses and Gratifications Theory
• Methodology : Quantitative surveys assessing social media habits and political engagement levels, combined with content analysis of political posts on popular platforms.

Before you Go: Tips and Tricks for Writing a Research Problem

This is an incredibly stressful time for research students. The research problem is going to lock you into a specific line of inquiry for the rest of your studies.

So, here’s what I tend to suggest to my students:

• Start with something you find intellectually stimulating – Too many students choose projects because they think it hasn’t been studies or they’ve found a research gap. Don’t over-estimate the importance of finding a research gap. There are gaps in every line of inquiry. For now, just find a topic you think you can really sink your teeth into and will enjoy learning about.
• Take 5 ideas to your supervisor – Approach your research supervisor, professor, lecturer, TA, our course leader with 5 research problem ideas and run each by them. The supervisor will have valuable insights that you didn’t consider that will help you narrow-down and refine your problem even more.
• Trust your supervisor – The supervisor-student relationship is often very strained and stressful. While of course this is your project, your supervisor knows the internal politics and conventions of academic research. The depth of knowledge about how to navigate academia and get you out the other end with your degree is invaluable. Don’t underestimate their advice.

I’ve got a full article on all my tips and tricks for doing research projects right here – I recommend reading it:

• 9 Tips on How to Choose a Dissertation Topic

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 15 Top Stakeholders in Education
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ The Six Principles of Andragogy (Malcolm Knowles)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ What are Pedagogical Skills? - 15 Examples
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd/ 44 Maslow’s Hierarchy of Needs Examples

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Home » Research Problem – Examples, Types and Guide

Research Problem – Examples, Types and Guide

Table of Contents

Research Problem

Definition:

Research problem is a specific and well-defined issue or question that a researcher seeks to investigate through research. It is the starting point of any research project, as it sets the direction, scope, and purpose of the study.

Types of Research Problems

Types of Research Problems are as follows:

Descriptive problems

These problems involve describing or documenting a particular phenomenon, event, or situation. For example, a researcher might investigate the demographics of a particular population, such as their age, gender, income, and education.

Exploratory problems

These problems are designed to explore a particular topic or issue in depth, often with the goal of generating new ideas or hypotheses. For example, a researcher might explore the factors that contribute to job satisfaction among employees in a particular industry.

Explanatory Problems

These problems seek to explain why a particular phenomenon or event occurs, and they typically involve testing hypotheses or theories. For example, a researcher might investigate the relationship between exercise and mental health, with the goal of determining whether exercise has a causal effect on mental health.

Predictive Problems

These problems involve making predictions or forecasts about future events or trends. For example, a researcher might investigate the factors that predict future success in a particular field or industry.

Evaluative Problems

These problems involve assessing the effectiveness of a particular intervention, program, or policy. For example, a researcher might evaluate the impact of a new teaching method on student learning outcomes.

How to Define a Research Problem

Defining a research problem involves identifying a specific question or issue that a researcher seeks to address through a research study. Here are the steps to follow when defining a research problem:

• Identify a broad research topic : Start by identifying a broad topic that you are interested in researching. This could be based on your personal interests, observations, or gaps in the existing literature.
• Conduct a literature review : Once you have identified a broad topic, conduct a thorough literature review to identify the current state of knowledge in the field. This will help you identify gaps or inconsistencies in the existing research that can be addressed through your study.
• Refine the research question: Based on the gaps or inconsistencies identified in the literature review, refine your research question to a specific, clear, and well-defined problem statement. Your research question should be feasible, relevant, and important to the field of study.
• Develop a hypothesis: Based on the research question, develop a hypothesis that states the expected relationship between variables.
• Define the scope and limitations: Clearly define the scope and limitations of your research problem. This will help you focus your study and ensure that your research objectives are achievable.
• Get feedback: Get feedback from your advisor or colleagues to ensure that your research problem is clear, feasible, and relevant to the field of study.

Components of a Research Problem

The components of a research problem typically include the following:

• Topic : The general subject or area of interest that the research will explore.
• Research Question : A clear and specific question that the research seeks to answer or investigate.
• Objective : A statement that describes the purpose of the research, what it aims to achieve, and the expected outcomes.
• Hypothesis : An educated guess or prediction about the relationship between variables, which is tested during the research.
• Variables : The factors or elements that are being studied, measured, or manipulated in the research.
• Methodology : The overall approach and methods that will be used to conduct the research.
• Scope and Limitations : A description of the boundaries and parameters of the research, including what will be included and excluded, and any potential constraints or limitations.
• Significance: A statement that explains the potential value or impact of the research, its contribution to the field of study, and how it will add to the existing knowledge.

Research Problem Examples

Following are some Research Problem Examples:

Research Problem Examples in Psychology are as follows:

• Exploring the impact of social media on adolescent mental health.
• Investigating the effectiveness of cognitive-behavioral therapy for treating anxiety disorders.
• Studying the impact of prenatal stress on child development outcomes.
• Analyzing the factors that contribute to addiction and relapse in substance abuse treatment.
• Examining the impact of personality traits on romantic relationships.

Research Problem Examples in Sociology are as follows:

• Investigating the relationship between social support and mental health outcomes in marginalized communities.
• Studying the impact of globalization on labor markets and employment opportunities.
• Analyzing the causes and consequences of gentrification in urban neighborhoods.
• Investigating the impact of family structure on social mobility and economic outcomes.
• Examining the effects of social capital on community development and resilience.

Research Problem Examples in Economics are as follows:

• Studying the effects of trade policies on economic growth and development.
• Analyzing the impact of automation and artificial intelligence on labor markets and employment opportunities.
• Investigating the factors that contribute to economic inequality and poverty.
• Examining the impact of fiscal and monetary policies on inflation and economic stability.
• Studying the relationship between education and economic outcomes, such as income and employment.

Political Science

Research Problem Examples in Political Science are as follows:

• Analyzing the causes and consequences of political polarization and partisan behavior.
• Investigating the impact of social movements on political change and policymaking.
• Studying the role of media and communication in shaping public opinion and political discourse.
• Examining the effectiveness of electoral systems in promoting democratic governance and representation.
• Investigating the impact of international organizations and agreements on global governance and security.

Environmental Science

Research Problem Examples in Environmental Science are as follows:

• Studying the impact of air pollution on human health and well-being.
• Investigating the effects of deforestation on climate change and biodiversity loss.
• Analyzing the impact of ocean acidification on marine ecosystems and food webs.
• Studying the relationship between urban development and ecological resilience.
• Examining the effectiveness of environmental policies and regulations in promoting sustainability and conservation.

Research Problem Examples in Education are as follows:

• Investigating the impact of teacher training and professional development on student learning outcomes.
• Studying the effectiveness of technology-enhanced learning in promoting student engagement and achievement.
• Analyzing the factors that contribute to achievement gaps and educational inequality.
• Examining the impact of parental involvement on student motivation and achievement.
• Studying the effectiveness of alternative educational models, such as homeschooling and online learning.

Research Problem Examples in History are as follows:

• Analyzing the social and economic factors that contributed to the rise and fall of ancient civilizations.
• Investigating the impact of colonialism on indigenous societies and cultures.
• Studying the role of religion in shaping political and social movements throughout history.
• Analyzing the impact of the Industrial Revolution on economic and social structures.
• Examining the causes and consequences of global conflicts, such as World War I and II.

Research Problem Examples in Business are as follows:

• Studying the impact of corporate social responsibility on brand reputation and consumer behavior.
• Investigating the effectiveness of leadership development programs in improving organizational performance and employee satisfaction.
• Analyzing the factors that contribute to successful entrepreneurship and small business development.
• Examining the impact of mergers and acquisitions on market competition and consumer welfare.
• Studying the effectiveness of marketing strategies and advertising campaigns in promoting brand awareness and sales.

Research Problem Example for Students

An Example of a Research Problem for Students could be:

“How does social media usage affect the academic performance of high school students?”

This research problem is specific, measurable, and relevant. It is specific because it focuses on a particular area of interest, which is the impact of social media on academic performance. It is measurable because the researcher can collect data on social media usage and academic performance to evaluate the relationship between the two variables. It is relevant because it addresses a current and important issue that affects high school students.

To conduct research on this problem, the researcher could use various methods, such as surveys, interviews, and statistical analysis of academic records. The results of the study could provide insights into the relationship between social media usage and academic performance, which could help educators and parents develop effective strategies for managing social media use among students.

Another example of a research problem for students:

“Does participation in extracurricular activities impact the academic performance of middle school students?”

This research problem is also specific, measurable, and relevant. It is specific because it focuses on a particular type of activity, extracurricular activities, and its impact on academic performance. It is measurable because the researcher can collect data on students’ participation in extracurricular activities and their academic performance to evaluate the relationship between the two variables. It is relevant because extracurricular activities are an essential part of the middle school experience, and their impact on academic performance is a topic of interest to educators and parents.

To conduct research on this problem, the researcher could use surveys, interviews, and academic records analysis. The results of the study could provide insights into the relationship between extracurricular activities and academic performance, which could help educators and parents make informed decisions about the types of activities that are most beneficial for middle school students.

Applications of Research Problem

Applications of Research Problem are as follows:

• Academic research: Research problems are used to guide academic research in various fields, including social sciences, natural sciences, humanities, and engineering. Researchers use research problems to identify gaps in knowledge, address theoretical or practical problems, and explore new areas of study.
• Business research : Research problems are used to guide business research, including market research, consumer behavior research, and organizational research. Researchers use research problems to identify business challenges, explore opportunities, and develop strategies for business growth and success.
• Healthcare research : Research problems are used to guide healthcare research, including medical research, clinical research, and health services research. Researchers use research problems to identify healthcare challenges, develop new treatments and interventions, and improve healthcare delivery and outcomes.
• Public policy research : Research problems are used to guide public policy research, including policy analysis, program evaluation, and policy development. Researchers use research problems to identify social issues, assess the effectiveness of existing policies and programs, and develop new policies and programs to address societal challenges.
• Environmental research : Research problems are used to guide environmental research, including environmental science, ecology, and environmental management. Researchers use research problems to identify environmental challenges, assess the impact of human activities on the environment, and develop sustainable solutions to protect the environment.

Purpose of Research Problems

The purpose of research problems is to identify an area of study that requires further investigation and to formulate a clear, concise and specific research question. A research problem defines the specific issue or problem that needs to be addressed and serves as the foundation for the research project.

Identifying a research problem is important because it helps to establish the direction of the research and sets the stage for the research design, methods, and analysis. It also ensures that the research is relevant and contributes to the existing body of knowledge in the field.

A well-formulated research problem should:

• Clearly define the specific issue or problem that needs to be investigated
• Be specific and narrow enough to be manageable in terms of time, resources, and scope
• Be relevant to the field of study and contribute to the existing body of knowledge
• Be feasible and realistic in terms of available data, resources, and research methods
• Be interesting and intellectually stimulating for the researcher and potential readers or audiences.

Characteristics of Research Problem

The characteristics of a research problem refer to the specific features that a problem must possess to qualify as a suitable research topic. Some of the key characteristics of a research problem are:

• Clarity : A research problem should be clearly defined and stated in a way that it is easily understood by the researcher and other readers. The problem should be specific, unambiguous, and easy to comprehend.
• Relevance : A research problem should be relevant to the field of study, and it should contribute to the existing body of knowledge. The problem should address a gap in knowledge, a theoretical or practical problem, or a real-world issue that requires further investigation.
• Feasibility : A research problem should be feasible in terms of the availability of data, resources, and research methods. It should be realistic and practical to conduct the study within the available time, budget, and resources.
• Novelty : A research problem should be novel or original in some way. It should represent a new or innovative perspective on an existing problem, or it should explore a new area of study or apply an existing theory to a new context.
• Importance : A research problem should be important or significant in terms of its potential impact on the field or society. It should have the potential to produce new knowledge, advance existing theories, or address a pressing societal issue.
• Manageability : A research problem should be manageable in terms of its scope and complexity. It should be specific enough to be investigated within the available time and resources, and it should be broad enough to provide meaningful results.

Advantages of Research Problem

The advantages of a well-defined research problem are as follows:

• Focus : A research problem provides a clear and focused direction for the research study. It ensures that the study stays on track and does not deviate from the research question.
• Clarity : A research problem provides clarity and specificity to the research question. It ensures that the research is not too broad or too narrow and that the research objectives are clearly defined.
• Relevance : A research problem ensures that the research study is relevant to the field of study and contributes to the existing body of knowledge. It addresses gaps in knowledge, theoretical or practical problems, or real-world issues that require further investigation.
• Feasibility : A research problem ensures that the research study is feasible in terms of the availability of data, resources, and research methods. It ensures that the research is realistic and practical to conduct within the available time, budget, and resources.
• Novelty : A research problem ensures that the research study is original and innovative. It represents a new or unique perspective on an existing problem, explores a new area of study, or applies an existing theory to a new context.
• Importance : A research problem ensures that the research study is important and significant in terms of its potential impact on the field or society. It has the potential to produce new knowledge, advance existing theories, or address a pressing societal issue.
• Rigor : A research problem ensures that the research study is rigorous and follows established research methods and practices. It ensures that the research is conducted in a systematic, objective, and unbiased manner.

About the author

Muhammad Hassan

Researcher, Academic Writer, Web developer

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The Research Problem & Statement

What they are & how to write them (with examples)

By: Derek Jansen (MBA) | Expert Reviewed By: Eunice Rautenbach (DTech) | March 2023

If you’re new to academic research, you’re bound to encounter the concept of a “ research problem ” or “ problem statement ” fairly early in your learning journey. Having a good research problem is essential, as it provides a foundation for developing high-quality research, from relatively small research papers to a full-length PhD dissertations and theses.

In this post, we’ll unpack what a research problem is and how it’s related to a problem statement . We’ll also share some examples and provide a step-by-step process you can follow to identify and evaluate study-worthy research problems for your own project.

Overview: Research Problem 101

What is a research problem.

• What is a problem statement?

Where do research problems come from?

• How to find a suitable research problem
• Key takeaways

A research problem is, at the simplest level, the core issue that a study will try to solve or (at least) examine. In other words, it’s an explicit declaration about the problem that your dissertation, thesis or research paper will address. More technically, it identifies the research gap that the study will attempt to fill (more on that later).

Let’s look at an example to make the research problem a little more tangible.

To justify a hypothetical study, you might argue that there’s currently a lack of research regarding the challenges experienced by first-generation college students when writing their dissertations [ PROBLEM ] . As a result, these students struggle to successfully complete their dissertations, leading to higher-than-average dropout rates [ CONSEQUENCE ]. Therefore, your study will aim to address this lack of research – i.e., this research problem [ SOLUTION ].

A research problem can be theoretical in nature, focusing on an area of academic research that is lacking in some way. Alternatively, a research problem can be more applied in nature, focused on finding a practical solution to an established problem within an industry or an organisation. In other words, theoretical research problems are motivated by the desire to grow the overall body of knowledge , while applied research problems are motivated by the need to find practical solutions to current real-world problems (such as the one in the example above).

As you can probably see, the research problem acts as the driving force behind any study , as it directly shapes the research aims, objectives and research questions , as well as the research approach. Therefore, it’s really important to develop a very clearly articulated research problem before you even start your research proposal . A vague research problem will lead to unfocused, potentially conflicting research aims, objectives and research questions .

What is a research problem statement?

As the name suggests, a problem statement (within a research context, at least) is an explicit statement that clearly and concisely articulates the specific research problem your study will address. While your research problem can span over multiple paragraphs, your problem statement should be brief , ideally no longer than one paragraph . Importantly, it must clearly state what the problem is (whether theoretical or practical in nature) and how the study will address it.

Here’s an example of a statement of the problem in a research context:

Rural communities across Ghana lack access to clean water, leading to high rates of waterborne illnesses and infant mortality. Despite this, there is little research investigating the effectiveness of community-led water supply projects within the Ghanaian context. Therefore, this study aims to investigate the effectiveness of such projects in improving access to clean water and reducing rates of waterborne illnesses in these communities.

As you can see, this problem statement clearly and concisely identifies the issue that needs to be addressed (i.e., a lack of research regarding the effectiveness of community-led water supply projects) and the research question that the study aims to answer (i.e., are community-led water supply projects effective in reducing waterborne illnesses?), all within one short paragraph.

Need a helping hand?

Wherever there is a lack of well-established and agreed-upon academic literature , there is an opportunity for research problems to arise, since there is a paucity of (credible) knowledge. In other words, research problems are derived from research gaps . These gaps can arise from various sources, including the emergence of new frontiers or new contexts, as well as disagreements within the existing research.

Let’s look at each of these scenarios:

New frontiers – new technologies, discoveries or breakthroughs can open up entirely new frontiers where there is very little existing research, thereby creating fresh research gaps. For example, as generative AI technology became accessible to the general public in 2023, the full implications and knock-on effects of this were (or perhaps, still are) largely unknown and therefore present multiple avenues for researchers to explore.

New contexts – very often, existing research tends to be concentrated on specific contexts and geographies. Therefore, even within well-studied fields, there is often a lack of research within niche contexts. For example, just because a study finds certain results within a western context doesn’t mean that it would necessarily find the same within an eastern context. If there’s reason to believe that results may vary across these geographies, a potential research gap emerges.

Disagreements – within many areas of existing research, there are (quite naturally) conflicting views between researchers, where each side presents strong points that pull in opposing directions. In such cases, it’s still somewhat uncertain as to which viewpoint (if any) is more accurate. As a result, there is room for further research in an attempt to “settle” the debate.

Of course, many other potential scenarios can give rise to research gaps, and consequently, research problems, but these common ones are a useful starting point. If you’re interested in research gaps, you can learn more here .

How to find a research problem

Given that research problems flow from research gaps , finding a strong research problem for your research project means that you’ll need to first identify a clear research gap. Below, we’ll present a four-step process to help you find and evaluate potential research problems.

If you’ve read our other articles about finding a research topic , you’ll find the process below very familiar as the research problem is the foundation of any study . In other words, finding a research problem is much the same as finding a research topic.

Step 1 – Identify your area of interest

Naturally, the starting point is to first identify a general area of interest . Chances are you already have something in mind, but if not, have a look at past dissertations and theses within your institution to get some inspiration. These present a goldmine of information as they’ll not only give you ideas for your own research, but they’ll also help you see exactly what the norms and expectations are for these types of projects.

At this stage, you don’t need to get super specific. The objective is simply to identify a couple of potential research areas that interest you. For example, if you’re undertaking research as part of a business degree, you may be interested in social media marketing strategies for small businesses, leadership strategies for multinational companies, etc.

Depending on the type of project you’re undertaking, there may also be restrictions or requirements regarding what topic areas you’re allowed to investigate, what type of methodology you can utilise, etc. So, be sure to first familiarise yourself with your institution’s specific requirements and keep these front of mind as you explore potential research ideas.

Step 2 – Review the literature and develop a shortlist

Once you’ve decided on an area that interests you, it’s time to sink your teeth into the literature . In other words, you’ll need to familiarise yourself with the existing research regarding your interest area. Google Scholar is a good starting point for this, as you can simply enter a few keywords and quickly get a feel for what’s out there. Keep an eye out for recent literature reviews and systematic review-type journal articles, as these will provide a good overview of the current state of research.

At this stage, you don’t need to read every journal article from start to finish . A good strategy is to pay attention to the abstract, intro and conclusion , as together these provide a snapshot of the key takeaways. As you work your way through the literature, keep an eye out for what’s missing – in other words, what questions does the current research not answer adequately (or at all)? Importantly, pay attention to the section titled “ further research is needed ”, typically found towards the very end of each journal article. This section will specifically outline potential research gaps that you can explore, based on the current state of knowledge (provided the article you’re looking at is recent).

Take the time to engage with the literature and develop a big-picture understanding of the current state of knowledge. Reviewing the literature takes time and is an iterative process , but it’s an essential part of the research process, so don’t cut corners at this stage.

As you work through the review process, take note of any potential research gaps that are of interest to you. From there, develop a shortlist of potential research gaps (and resultant research problems) – ideally 3 – 5 options that interest you.

Step 3 – Evaluate your potential options

Once you’ve developed your shortlist, you’ll need to evaluate your options to identify a winner. There are many potential evaluation criteria that you can use, but we’ll outline three common ones here: value, practicality and personal appeal.

Value – a good research problem needs to create value when successfully addressed. Ask yourself:

• Who will this study benefit (e.g., practitioners, researchers, academia)?
• How will it benefit them specifically?
• How much will it benefit them?

Practicality – a good research problem needs to be manageable in light of your resources. Ask yourself:

• What data will I need access to?
• What knowledge and skills will I need to undertake the analysis?
• What equipment or software will I need to process and/or analyse the data?
• How much time will I need?
• What costs might I incur?

Personal appeal – a research project is a commitment, so the research problem that you choose needs to be genuinely attractive and interesting to you. Ask yourself:

• How appealing is the prospect of solving this research problem (on a scale of 1 – 10)?
• Why, specifically, is it attractive (or unattractive) to me?
• Does the research align with my longer-term goals (e.g., career goals, educational path, etc)?

Depending on how many potential options you have, you may want to consider creating a spreadsheet where you numerically rate each of the options in terms of these criteria. Remember to also include any criteria specified by your institution . From there, tally up the numbers and pick a winner.

Step 4 – Craft your problem statement

Once you’ve selected your research problem, the final step is to craft a problem statement. Remember, your problem statement needs to be a concise outline of what the core issue is and how your study will address it. Aim to fit this within one paragraph – don’t waffle on. Have a look at the problem statement example we mentioned earlier if you need some inspiration.

Key Takeaways

We’ve covered a lot of ground. Let’s do a quick recap of the key takeaways:

• A research problem is an explanation of the issue that your study will try to solve. This explanation needs to highlight the problem , the consequence and the solution or response.
• A problem statement is a clear and concise summary of the research problem , typically contained within one paragraph.
• Research problems emerge from research gaps , which themselves can emerge from multiple potential sources, including new frontiers, new contexts or disagreements within the existing literature.
• To find a research problem, you need to first identify your area of interest , then review the literature and develop a shortlist, after which you’ll evaluate your options, select a winner and craft a problem statement .

Psst... there’s more!

This post was based on one of our popular Research Bootcamps . If you're working on a research project, you'll definitely want to check this out ...

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• USC Libraries
• Research Guides

Organizing Your Social Sciences Research Paper

• 1. Choosing a Research Problem
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Reading Research Effectively
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Choosing a Title
• Making an Outline
• Paragraph Development
• Research Process Video Series
• Executive Summary
• The C.A.R.S. Model
• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
• Content Alert Services
• Evaluating Sources
• Primary Sources
• Secondary Sources
• Tiertiary Sources
• Scholarly vs. Popular Publications
• Qualitative Methods
• Quantitative Methods
• Insiderness
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
• Generative AI and Writing
• USC Libraries Tutorials and Other Guides
• Bibliography

In the social and behavioral sciences, the subject of analysis is most often framed as a problem that must be researched in order to obtain a greater understanding, formulate a set of solutions or recommended courses of action, and/or develop a better approach to practice. The research problem, therefore, is the main organizing principle guiding the analysis of your research. The problem under investigation establishes an occasion for writing and a focus that governs what you want to say. It represents the core subject matter of scholarly communication and the means by which scholars arrive at other topics of conversation and the discovery of new knowledge and understanding.

Alvesson, Mats and Jörgen Sandberg. Constructing Research Questions: Doing Interesting Research . London: Sage, 2013; Jacobs, Ronald L. “Developing a Dissertation Research Problem: A Guide for Doctoral Students in Human Resource Development and Adult Education.” New Horizons in Adult Education and Human Resource Development 25 (Summer 2013): 103-117; Chapter 1: Research and the Research Problem. Nicholas Walliman . Your Research Project: Designing and Planning Your Work . 3rd edition. Thousand Oaks, CA: Sage Publications, 2011.

Choosing a Research Problem / How to Begin

Do not assume that identifying a research problem to investigate will be a quick and easy task! You should be thinking about it during the beginning of the course. There are generally three ways you are asked to write about a research problem : 1) your professor provides you with a general topic from which you study a particular aspect; 2) your professor provides you with a list of possible topics to study and you choose a topic from that list; or, 3) your professor leaves it up to you to choose a topic and you only have to obtain permission to write about it before beginning your investigation. Here are some strategies for getting started for each scenario.

I.  How To Begin:  You are given the topic to write about

Step 1 : Identify concepts and terms that make up the topic statement . For example, your professor wants the class to focus on the following research problem: “Is the European Union a credible security actor with the capacity to contribute to confronting global terrorism?" The main concepts in this problem are: European Union, security, global terrorism, credibility [ hint : focus on identifying proper nouns, nouns or noun phrases, and action verbs in the assignment description]. Step 2 : Review related literature to help refine how you will approach examining the topic and finding a way to analyze it . You can begin by doing any or all of the following: reading through background information from materials listed in your course syllabus; searching the USC Libraries Catalog to find a recent book on the topic and, if appropriate, more specialized works about the topic; conducting a preliminary review of the research literature using multidisciplinary databases such as ProQuest or subject-specific databases from the " By Subject Area " drop down menu located above the list of databases.

Choose the advanced search option in the database and enter into each search box the main concept terms you developed in Step 1. Also consider using their synonyms to retrieve additional relevant records. This will help you refine and frame the scope of the research problem. You will likely need to do this several times before you can finalize how to approach writing about the topic. NOTE: Always review the references from your most relevant research results cited by the authors in footnotes, endnotes, or a bibliography to locate related research on your topic. This is a good strategy for identifying important prior research about the topic because titles that are repeatedly cited indicate their significance in laying a foundation for understanding the problem. However, if you’re having trouble at this point locating relevant research literature, ask a librarian for help!

ANOTHER NOTE:   If you find an article from a database that's particularly helpful, paste it into Google Scholar , placing the title of the article in quotes. If the article record appears, look for a "cited by" reference followed by a number [e.g., C ited by 37] just below the record. This link indicates how many times other scholars have subsequently cited that article in their own research since it was first published. This is an effective strategy for identifying more current, related research on your topic. Finding additional cited by references from your original list of cited by references helps you navigate through the literature and, by so doing, understand the evolution of thought around a particular research problem. Step 3 : Since social science research papers are generally designed to encourage you to develop your own ideas and arguments, look for sources that can help broaden, modify, or strengthen your initial thoughts and arguments. For example, if you decide to argue that the European Union is inadequately prepared to take on responsibilities for broader global security because of the debt crisis in many EU countries, then focus on identifying sources that support as well as refute this position. From the advanced search option in ProQuest , a sample search would use "European Union" in one search box, "global security" in the second search box, and adding a third search box to include "debt crisis."

There are least four appropriate roles your related literature plays in helping you formulate how to begin your analysis :

• Sources of criticism -- frequently, you'll find yourself reading materials that are relevant to your chosen topic, but you disagree with the author's position. Therefore, one way that you can use a source is to describe the counter-argument, provide evidence from your own review of the literature as to why the prevailing argument is unsatisfactory, and to discuss how your approach is more appropriate based upon your interpretation of the evidence.
• Sources of new ideas -- while a general goal in writing college research papers in the social sciences is to examine a research problem with some basic idea of what position you'd like to take and on what basis you'd like to defend your position, it is certainly acceptable [and often encouraged] to read the literature and extend, modify, and refine your own position in light of the ideas proposed by others. Just make sure that you cite the sources !
• Sources for historical context -- another role your related literature plays in formulating how to begin your analysis is to place issues and events in proper historical context. This can help to demonstrate familiarity with developments in relevant scholarship about your topic, provide a means of comparing historical versus contemporary issues and events, and identifying key people, places, and events that had an important role related to the research problem. Given its archival journal coverage, a good multidisciplnary database to use in this case is JSTOR .
• Sources of interdisciplinary insight -- an advantage of using databases like ProQuest to begin exploring your topic is that it covers publications from a variety of different disciplines. Another way to formulate how to study the topic is to look at it from different disciplinary perspectives. If the topic concerns immigration reform, for example, ask yourself, how do studies from sociological journals found by searching ProQuest vary in their analysis from those in political science journals. A goal in reviewing related literature is to provide a means of approaching a topic from multiple perspectives rather than the perspective offered from just one discipline.

NOTE: Remember to keep careful notes at every stage or utilize a citation management system like EndNotes or RefWorks . You may think you'll remember what you have searched and where you found things, but it’s easy to forget or get confused. Most databases have a search history feature that allows you to go back and see what searches you conducted previously as long as you haven't closed your session. If you start over, that history could be deleted.

Step 4 : Assuming you have done an effective job of synthesizing and thinking about the results of your initial search for related literature, you're ready to prepare a detailed outline for your paper that lays the foundation for a more in-depth and focused review of relevant research literature [after consulting with a librarian, if needed!]. How will you know you haven't done an effective job of synthesizing and thinking about the results of our initial search for related literature? A good indication is that you start composing the outline and gaps appear in how you want to approach the study. This indicates the need to gather further background information and analysis about the research problem.

II.  How To Begin:  You are provided a list of possible topics to choose from Step 1 : I know what you’re thinking--which topic on this list will be the easiest to find the most information on? An effective instructor would never include a topic that is so obscure or complex that no research is available to examine and from which to design an effective study. Therefore, don't approach a list of possible topics to study from the perspective of trying to identify the path of least resistance; choose a topic that you find interesting in some way, that is controversial and that you have a strong opinion about, that has some personal meaning for you, or relates to your major or a minor. You're going to be working on the topic for quite some time, so choose one that you find interesting and engaging or that motivates you to take a position. Embrace the opportunity to learn something new! Once you’ve settled on a topic of interest from the list provided by your professor, follow Steps 1 - 4 listed above to further develop it into a research paper.

NOTE: It’s ok to review related literature to help refine how you will approach analyzing a topic, and then discover that the topic isn’t all that interesting to you. In that case, choose a different topic from the list. Just don’t wait too long to make a switch and, of course, be sure to inform your professor that you are changing your topic.

III.  How To Begin:  Your professor leaves it up to you to choose a topic

Step 1 : Under this scenario, the key process is turning an idea or general thought into a topic that can be configured into a research problem. When given an assignment where you choose the topic, don't begin by thinking about what to write about, but rather, ask yourself the question, "What do I want to understand or learn about?" Treat an open-ended research assignment as an opportunity to gain new knowledge about something that's important or exciting to you in the context of the overall subject of the course.

Step 2 : If you lack ideas, or wish to gain focus, try any or all of the following strategies:

• Review your course readings, particularly the suggested readings, for topic ideas. Don't just review what you've already read, but jump ahead in the syllabus to readings that have not been covered yet.
• Search the USC Libraries Catalog for a recently published book and, if appropriate, more specialized works related to the discipline area of the course [e.g., for the course SOCI 335: Society and Population, search for books on "population and society" or "population and social impact"]. Reviewing the contents of a book about your area of interest can give you insight into what conversations scholars are having about the topic and, thus, how you might want to contribute your own ideas to these conversations through the research paper you write for the class.
• Browse through some current scholarly [a.k.a., academic, peer reviewed] journals in your subject discipline. Even if most of the articles are not relevant, you can skim through the contents quickly. You only need one to be the spark that begins the process of wanting to learn more about a topic. Consult with a librarian and/or your professor about what constitutes the core journals within the subject area of the writing assignment.
• Think about essays you have written for other courses you have taken or academic lectures and programs you have attended outside of class. Thinking back, ask yourself why did you want to take this class or attend this event? What interested you the most? What would you like to know more about? Place this question in the context of the current course assignment. Note that this strategy also applies to anything you've watched on TV or has been shared on social media.
• Search online news media sources, such as CNN , the Los Angeles Times , Huffington Post , MSNBC , Fox News , or Newsweek , to see if your idea has been covered by the media. Use this coverage to refine your idea into something that you'd like to investigate further, but in a more deliberate, scholarly way in relation to a particular problem that needs to be researched.

Step 3 : To build upon your initial idea, use the suggestions under this tab to help narrow , broaden , or increase the timeliness of your idea so you can write it out as a research problem.

Once you are comfortable with having turned your idea into a research problem, follow Steps 1 - 4 listed in Part I above to further develop it into an outline for a research paper.

Alderman, Jim. "Choosing a Research Topic." Beginning Library and Information Systems Strategies. Paper 17. Jacksonville, FL: University of North Florida Digital Commons, 2014; Alvesson, Mats and Jörgen Sandberg. Constructing Research Questions: Doing Interesting Research . London: Sage, 2013; Chapter 2: Choosing a Research Topic. Adrian R. Eley. Becoming a Successful Early Career Researcher . New York: Routledge, 2012; Answering the Question. Academic Skills Centre. University of Canberra; Brainstorming. Department of English Writing Guide. George Mason University; Brainstorming. The Writing Center. University of North Carolina; Chapter 1: Research and the Research Problem. Nicholas Walliman . Your Research Project: Designing and Planning Your Work . 3rd edition. Thousand Oaks, CA: Sage Publications, 2011; Choosing a Topic. The Writing Lab and The OWL. Purdue University;  Mullaney, Thomas S. and Christopher Rea. Where Research Begins: Choosing a Research Project That Matters to You (and the World) . Chicago, IL: University of Chicago Press, 2022; Coming Up With Your Topic. Institute for Writing Rhetoric. Dartmouth College; How To Write a Thesis Statement. Writing Tutorial Services, Center for Innovative Teaching and Learning. Indiana University; Identify Your Question. Start Your Research. University Library, University of California, Santa Cruz; The Process of Writing a Research Paper. Department of History. Trent University; Trochim, William M.K. Problem Formulation. Research Methods Knowledge Base. 2006.

Resources for Identifying a Topic

Resources for Identifying a Research Problem

If you are having difficulty identifying a topic to study or need basic background information, the following web resources and databases can be useful:

• CQ Researcher -- a collection of single-themed public policy reports that provide an overview of an issue. Each report includes background information, an assessment of the current policy situation, statistical tables and maps, pro/con statements from representatives of opposing positions, and a bibliography of key sources.
• New York Times Topics -- each topic page collects news articles, reference and archival information, photos, graphics, audio and video files. Content is available without charge on articles going back to 1981.
• Opposing Viewpoints In Context -- an online resource covering a wide range of social issues from a variety of perspectives. The database contains a media-rich collection of materials, including pro/con viewpoint essays, topic overviews, primary source materials, biographies of social activists and reformers, journal articles, statistical tables, charts and graphs, images, videos, and podcasts.
• Policy Commons -- platform for objective, fact-based research from the world’s leading policy experts, nonpartisan think tanks, and intergovernmental and non-governmental organizations. The database provides advanced searching across millions of pages of books, articles, working papers, reports, policy briefs, data sets, tables, charts, media, case studies, and statistical publications, including archived reports from more than 200 defunct think tanks. Coverage is international in scope.

Descriptions of resources are adapted or quoted from vendor websites.

Writing Tip

Not Finding Anything on Your Topic? Ask a Librarian!

Don't assume or jump to the conclusion that your topic is too narrowly defined or obscure just because your initial search has failed to identify relevant research. Librarians are experts in locating and critically assessing information and how it is organized. This knowledge will help you develop strategies for analyzing existing knowledge in new ways. Therefore, always consult with a librarian before you consider giving up on finding information about the topic you want to investigate. If there isn't a lot of information about your topic, a librarian can help you identify a closely related topic that you can study. Use the Ask-A-Librarian link above to identify a librarian in your subject area.

Another Writing Tip

Don't be a Martyr!

In thinking about what to study, don't adopt the mindset of pursuing an esoteric or overly complicated topic just to impress your professor but that, in reality, does not have any real interest to you. Choose a topic that is challenging but that has at least some interest to you or that you care about. Obviously, this is easier for courses within your major, but even for those nasty prerequisite classes that you must take in order to graduate [and that provide an additional tuition revenue for the university], try to apply issues associated with your major to the general topic given to you. For example, if you are an international relations major taking a GE philosophy class where the assignment asks you to apply the question of "what is truth" to some aspect of life, you could choose to study how government leaders attempt to shape truth through the use of nationalistic propaganda.

Still Another Writing Tip

A Research Problem is Not a Thesis Statement

A thesis statement and a research problem are two different parts of the introduction section of your paper. The thesis statement succinctly describes in one or two sentences, usually in the last paragraph of the introduction, what position you have reached about a topic. It includes an assertion that requires evidence and support along with your opinion or argument about what you are researching. There are three general types of thesis statements: analytical statements that break down and evaluate the topic; argumentative statements that make a claim about the topic and defend that claim; and, expository statements that present facts and research about the topic. Each are intended to set forth a claim that you will seek to validate through the research you describe in your paper.

Before the thesis statement, your introduction must include a description of a problem that describes either a key area of concern, a condition to be improved upon, a difficulty to be eliminated, or a troubling issue that exists . The research problem describes something that can be empirically verified and measured; it is often followed by a set of questions that underpin how you plan to approach investigating that problem. In short, the thesis statement states your opinion or argument about the research problem and summarizes how you plan to address it.

Tips and Examples for Writing Thesis Statements. The Writing Lab and The OWL. Purdue University; Write a Strong Thesis Statement! The Writing Center, University of Evansville; Thesis Statements. The Writing Center. University of North Carolina; Tutorial #26: Thesis Statements and Topic Sentences. Writing Center, College of San Mateo; Creswell,  John W. and J. David Creswell. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches . 5th edition. Thousand Oaks, CA: SAGE Publications, 2017.

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Jump to DSE Guide

Problem statement overview.

The dissertation problem needs to be very focused because everything else from the dissertation research logically flows from the problem. You may say that the problem statement is the very core of a dissertation research study. If the problem is too big or too vague, it will be difficult to scope out a purpose that is manageable for one person, given the time available to execute and finish the dissertation research study.

Through your research, your aim is to obtain information that helps address a problem so it can be resolved. Note that the researcher does not actually solve the problem themselves by conducting research but provides new knowledge that can be used toward a resolution. Typically, the problem is solved (or partially solved) by practitioners in the field, using input from researchers.

Given the above, the problem statement should do three things :

• Specify and describe the problem (with appropriate citations)
• Explain the consequences of NOT solving the problem
• Explain the knowledge needed to solve the problem (i.e., what is currently unknown about the problem and its resolution – also referred to as a gap )

What is a problem?

The world is full of problems! Not all problems make good dissertation research problems, however, because they are either too big, complex, or risky for doctorate candidates to solve. A proper research problem can be defined as a specific, evidence-based, real-life issue faced by certain people or organizations that have significant negative implications to the involved parties.

Example of a proper, specific, evidence-based, real-life dissertation research problem:

“Only 6% of CEOs in Fortune 500 companies are women” (Center for Leadership Studies, 2019).

Specific refers to the scope of the problem, which should be sufficiently manageable and focused to address with dissertation research. For example, the problem “terrorism kills thousands of people each year” is probably not specific enough in terms of who gets killed by which terrorists, to work for a doctorate candidate; or “Social media use among call-center employees may be problematic because it could reduce productivity,” which contains speculations about the magnitude of the problem and the possible negative effects.

Evidence-based here means that the problem is well-documented by recent research findings and/or statistics from credible sources. Anecdotal evidence does not qualify in this regard. Quantitative evidence is generally preferred over qualitative ditto when establishing a problem because quantitative evidence (from a credible source) usually reflects generalizable facts, whereas qualitative evidence in the form of research conclusions tend to only apply to the study sample and may not be generalizable to a larger population. Example of a problem that isn’t evidence-based: “Based on the researcher’s experience, the problem is that people don’t accept female leaders;” which is an opinion-based statement based on personal (anecdotal) experience.

Real-life means that a problem exists regardless of whether research is conducted or not. This means that “lack of knowledge” or “lack of research” cannot be used as the problem for a dissertation study because it’s an academic issue or a gap; and not a real-life problem experienced by people or organizations.  Example of a problem that doesn’t exist in real life: “There is not enough research on the reasons why people distrust minority healthcare workers.” This type of statement also reveals the assumption that people actually do mistrust minority healthcare workers; something that needs to be supported by actual, credible evidence to potentially work as an underlying research problem.

What are consequences?

Consequences are negative implications experienced by a group of people or organizations, as a result of the problem. The negative effects should be of a certain magnitude to warrant research. For example, if fewer than 1% of the stakeholders experience a negative consequence of a problem and that consequence only constitutes a minor inconvenience, research is probably not warranted. Negative consequences that can be measured weigh stronger than those that cannot be put on some kind of scale.

In the example above, a significant negative consequence is that women face much larger barriers than men when attempting to get promoted to executive jobs; or are 94% less likely than men to get to that level in Corporate America.

What is a gap?

To establish a complete basis for a dissertation research study, the problem has to be accompanied by a gap . A gap is missing knowledge or insights about a particular issue that contributes to the persistence of the problem. We use gaps to “situate” new research in the existing literature by adding to the knowledge base in the business research field, in a specific manner (determined by the purpose of the research). Identifying gaps requires you to review the literature in a thorough fashion, to establish a complete understanding of what is known and what isn’t known about a certain problem.  In the example from above about the underrepresentation of female CEOs, a gap may be that male-dominated boards have not been studied extensively in terms of their CEO hiring decisions, which might then warrant a study of such boards, to uncover implicit biases and discriminatory practices against female candidates.

How to Write a Problem Statement

How to write a problem statement.

• Here is one way to construct a problem section (keep in mind you have a 250-300 word limit, but you can write first and edit later):

It is helpful to begin the problem statement with a sentence :  “The problem to be addressed through this study is… ”  Then, fill out the rest of the paragraph with elaboration of that specific problem, making sure to “document” it, as NU reviewers will look for research-based evidence that it is indeed a problem (emphasis also on timeliness of the problem, supported by citations within the last 5 years).

Next, write a paragraph explaining the consequences of NOT solving the problem. Who will be affected? How will they be affected? How important is it to fix the problem? Again, NU reviewers will want to see research-based citations and statistics that indicate the negative implications are significant.

In the final paragraph, you will explain what information (research) is needed in order to fix the problem. This paragraph shows that the problem is worthy of doctoral-level research. What isn’t known about the problem? Ie, what is the gap? Presumably, if your problem and purpose are aligned, your research will try to close or minimize this gap by investigating the problem. Have other researchers investigated the issue? What has their research left unanswered?

• Another way to tackle the Statement of the Problem:

The Statement of the Problem section is a very clear, concise identification of the problem. It must stay within the template guidelines of 250-300 words but more importantly, must contain four elements as outlined below. A dissertation worthy problem should be able to address all of the following points:

-->identification of the problem itself--what is "going wrong" (Ellis & Levy, 2008)

-->who is affected by the problem

-->the consequences that will result from a continuation of the problem

-->a brief discussion of 1) at least 3 authors’ research related to the problem; and 2)   their stated suggestion/recommendation for further research related to the problem

Use the following to work on the Statement of the Problem by first outlining the section as follows:

1. One clear, concise statement that tells the reader what is not working, what is “going wrong”. Be specific and support it with current studies.

2. Tell who is affected by the problem identified in #1. 

3. Briefly tell what will happen if the problem isn’t addressed.

4. Find at least 3 current studies and write a sentence or two for each study that

i. briefly discusses the author(s)’ work, what they studied, and

ii. state their recommendation for further research about the problem

• Finally, you can follow this simple 3-part outline when writing the statement of the problem section:

Your problem statement is a short (250-300 words), 3 paragraph section, in which you

• Explain context and state problem (“the problem is XYZ”), supported by statistics and/or recent research findings
• Explain the negative consequences of the problem to stakeholders, supported by statistics and/or recent research findings
• Explain the gap in the literature.

Example of a problem statement that follows the 3-part outline (295 words):

The problem to be addressed by this study is the decline of employee well-being for followers of novice mid-level managers and the corresponding rise in employee turnover faced by business leaders across the financial services industry (Oh et al., 2014).  Low levels of employee well-being are toxic for morale and result in expensive turnover costs, dysfunctional work environments, anemic corporate cultures, and poor customer service (Compdata, 2018; Oh et al., 2014).  According to Ufer (2017), the financial services industry suffers from one of the highest turnover rates among millennial-aged employees in all industries in the developed world, at 18.6% annually.  Starkman (2015) reported that 50% of those surveyed in financial services were not satisfied with a single one of the four key workplace aspects: job, firm, pay or career path. 

Low levels of employee well-being interrupt a financial services’ company’s ability to deliver outstanding customer service in a world increasingly dependent on that commodity (Wladawsky-Berger, 2018).Mid-level managers play an essential role in support of the success of many of top businesses today (Anicich & Hirsh, 2017). 

The current body of literature does not adequately address the well-being issue in the financial services industry from the follower’s perspective (Uhl-Bien, Riggio, Lowe, & Carsten, 2014). Strategic direction flows top-down from senior executives and passes through mid-level leadership to individual contributors at more junior grades.  The mid-level managers’ teams are tasked with the achievement of core tasks and the managers themselves are expected to maintain the workforce’s morale, motivation and welfare (Anicich & Hirsh, 2017).  Unless industry leaders better understand the phenomenon of employee well-being from the follower perspective and its role in positioning employees to provide a premium client experience, they may be handicapped from preserving their most significant principal market differentiator: customer service (Wladawsky-Berger, 2018). 

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Research Problem Statement — Find out how to write an impactful one!

Table of Contents

What Is a Research Problem Statement?

A research problem statement is a clear, concise, and specific statement that describes the issue or problem that the research project addresses. It should be written in a way that is easily understandable to both experts and non-experts in the field.

To write a research problem statement, you should:

• Identify the general area of interest: Start by identifying the general area of research that interests you.
• Define the specific problem: Narrow down the general area of interest to a specific problem or issue.
• Explain the significance of the problem: Provide context for the problem by explaining why it is important to study and what gap in current knowledge or understanding it fills.
• Provide a clear and concise statement: State the problem in a clear and concise manner, making sure to use language that is easily understood by your intended audience.
• Use a scientific and objective tone: The problem statement should be written in a neutral and objective tone, avoiding any subjective language and personal bias .

An Example of a Research Problem Statement

“The increasing prevalence of obesity in children is a growing public health concern. Despite the availability of information on healthy eating and physical activity, many children are still not engaging in healthy lifestyle behaviors. The problem this study addresses is the lack of understanding of the barriers and facilitators to healthy lifestyle behaviors in children.”

When to Write a Problem Statement in Research?

A research problem statement should be written at the beginning of the research process, before any data collection or analysis takes place. This is because the statement sets the foundation for the entire research project by clearly defining the problem that the research is trying to address.

Writing a problem statement early in the research process helps to guide the research design and methodology , and ensures that the research is focused on addressing the specific problem at hand. It also helps to ensure that the research is relevant and addresses a gap in current knowledge or understanding.

In addition, a well-written problem statement effectively communicates the purpose and significance of the research to potential funders, collaborators, and other stakeholders. It also generates interest and support for the research project.

It’s also important to note that, during the research process, the statement can be refined or updated as new information is discovered or as the research progresses. This is normal and it’s a good idea to revise the statement as needed to ensure that it remains clear and concise and that it accurately reflects the current focus of the research project.

What Does a Research Problem Statement Include?

A research problem statement typically includes the following elements:

1. The research topic:

The general area of interest or field of study that the research project addresses.

2. The specific problem or issue:

A clear and concise statement of the problem or issue that the research project aims to address.

3. The significance of the problem:

A discussion of why the problem is important and what gap in current knowledge or understanding it fills.

4. The research questions:

A set of questions that the research project aims to answer, in order to address the problem or issue.

5. The research objectives:

A set of specific and measurable objectives that the research project aims to achieve.

6. The scope of the research:

A description of the specific population, setting, or context that the research project will focus on.

7. The theoretical framework:

A discussion of the theoretical concepts and principles that inform the research project.

8. The research design:

A description of the research methodologies that will be used to collect and analyze data in order to address the research questions and objectives.

It’s important to note that the problem statement is usually brief and concise, typically a few sentences or a short paragraph. But it should provide enough information to convey the main idea of the research project.

Important Features of Research Problem Statement

The problem statement should be clear and easy to understand. Write it in a way that is accessible to both experts and non-experts in the field.

2. Specificity

The statement should be specific and clearly define the problem or issue that the research project aims to address. It should be narrow enough to be manageable, but broad enough to be of interest to others in the field.

3. Significance

The statement should explain why the problem is important and what gap in current knowledge or understanding it fills. It should provide context for the research project and help to justify its importance.

4. Relevance

The statement should be relevant to the field of study and address an issue that is currently of concern to researchers.

5. Research questions

The statement should include a set of research questions that the research project aims to answer in order to address the problem or issue.

6. Research objectives

The statement should include a set of specific and measurable objectives that the research project aims to achieve.

The statement should define the specific population, setting, or context that the research project will focus on.

8. Theoretical framework

The statement should provide an overview of the theoretical concepts and principles that inform the research project.

9. Research design

The statement should provide an overview of the research methodologies. This will be useful collect and analyze data in order to address the research questions and objectives.

Difference Between a Thesis Statement and a Problem Statement

A thesis statement and a problem statement are related but distinct elements of a research project.

A thesis statement is a statement that summarizes the central argument or claim of a research paper or essay. It presents the main idea of the paper and sets the direction for the rest of the content. It’s usually located at the end of the introduction, and it’s often one sentence.

A problem statement, on the other hand, is a statement that describes a specific problem or issue that the research project aims to address. It sets the foundation for the entire research project by clearly defining the research problem. It is usually located at the beginning of a research paper or proposal, and is of one or a few paragraphs.

In summary, a thesis statement is a summary of the main point or key argument of the research paper. A problem statement describes the specific issue that the research project aims to address. A thesis statement is more focused on the final outcome of the research. While a problem statement is focused on the current state of knowledge and the gap in understanding that the research project aims to fill.

In Conclusion

A problem statement is a critical component of the research project, as it provides a clear and concise roadmap for the research, and helps to ensure that the research is well-designed and addresses a significant and relevant issue.

We hope this blog has clarified your doubts and confusion associated with research problem statement and helps you write an effective statement for your research project!

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Good and straightforward explanations with ease of understanding for all the students and teachers alike.

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Research Problem – Definition, Steps & Tips

Published by Jamie Walker at August 12th, 2021 , Revised On October 3, 2023

Once you have chosen a research topic, the next stage is to explain the research problem: the detailed issue, ambiguity of the research, gap analysis, or gaps in knowledge and findings that you will discuss.

Here, in this article, we explore a research problem in a dissertation or an essay with some research problem examples to help you better understand how and when you should write a research problem.

“A research problem is a specific statement relating to an area of concern and is contingent on the type of research. Some research studies focus on theoretical and practical problems, while some focus on only one.”

The problem statement in the dissertation, essay, research paper, and other academic papers should be clearly stated and intended to expand information, knowledge, and contribution to change.

This article will assist in identifying and elaborating a research problem if you are unsure how to define your research problem. The most notable challenge in the research process is to formulate and identify a research problem. Formulating a problem statement and research questions while finalizing the research proposal or introduction for your dissertation or thesis is necessary.

Why is Research Problem Critical?

An interesting research topic is only the first step. The real challenge of the research process is to develop a well-rounded research problem.

A well-formulated research problem helps understand the research procedure; without it, your research will appear unforeseeable and awkward.

Research is a procedure based on a sequence and a research problem aids in following and completing the research in a sequence. Repetition of existing literature is something that should be avoided in research.

Therefore research problem in a dissertation or an essay needs to be well thought out and presented with a clear purpose. Hence, your research work contributes more value to existing knowledge. You need to be well aware of the problem so you can present logical solutions.

Formulating a research problem is the first step of conducting research, whether you are writing an essay, research paper,   dissertation , or  research proposal .

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Step 1: Identifying Problem Area – What is Research Problem

The most significant step in any research is to look for  unexplored areas, topics, and controversies . You aim to find gaps that your work will fill. Here are some research problem examples for you to better understand the concept.

Practical Research Problems

To conduct practical research, you will need practical research problems that are typically identified by analysing reports, previous research studies, and interactions with the experienced personals of pertinent disciplines. You might search for:

• Problems with performance or competence in an organization
• Institutional practices that could be enhanced
• Practitioners of relevant fields and their areas of concern
• Problems confronted by specific groups of people within your area of study

If your research work relates to an internship or a job, then it will be critical for you to identify a research problem that addresses certain issues faced by the firm the job or internship pertains to.

Examples of Practical Research Problems

Decreased voter participation in county A, as compared to the rest of the country.

The high employee turnover rate of department X of company Y influenced efficiency and team performance.

A charity institution, Y, suffers a lack of funding resulting in budget cuts for its programmes.

Theoretical Research Problems

Theoretical research relates to predicting, explaining, and understanding various phenomena. It also expands and challenges existing information and knowledge.

Identification of a research problem in theoretical research is achieved by analysing theories and fresh research literature relating to a broad area of research. This practice helps to find gaps in the research done by others and endorse the argument of your topic.

Here are some questions that you should bear in mind.

• A case or framework that has not been deeply analysed
• An ambiguity between more than one viewpoints
• An unstudied condition or relationships
• A problematic issue that needs to be addressed

Theoretical issues often contain practical implications, but immediate issues are often not resolved by these results. If that is the case, you might want to adopt a different research approach  to achieve the desired outcomes.

Examples of Theoretical Research Problems

Long-term Vitamin D deficiency affects cardiac patients are not well researched.

The relationship between races, sex, and income imbalances needs to be studied with reference to the economy of a specific country or region.

The disagreement among historians of Scottish nationalism regarding the contributions of Imperial Britain in the creation of the national identity for Scotland.

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Step 2: Understanding the Research Problem

The researcher further investigates the selected area of research to find knowledge and information relating to the research problem to address the findings in the research.

Background and Rationale

• Population influenced by the problem?
• Is it a persistent problem, or is it recently revealed?
• Research that has already been conducted on this problem?
• Any proposed solution to the problem?
• Recent arguments concerning the problem, what are the gaps in the problem?

How to Write a First Class Dissertation Proposal or Research Proposal

Particularity and Suitability

• What specific place, time, and/or people will be focused on?
• Any aspects of research that you may not be able to deal with?
• What will be the concerns if the problem remains unresolved?
• What are the benefices of the problem resolution (e.g. future researcher or organisation’s management)?

Example of a Specific Research Problem

A non-profit institution X has been examined on their existing support base retention, but the existing research does not incorporate an understanding of how to effectively target new donors. To continue their work, the institution needs more research and find strategies for effective fundraising.

Once the problem is narrowed down, the next stage is to propose a problem statement and hypothesis or research questions.

If you are unsure about what a research problem is and how to define the research problem, then you might want to take advantage of our dissertation proposal writing service. You may also want to take a look at our essay writing service if you need help with identifying a research problem for your essay.

Frequently Asked Questions

What is research problem with example.

A research problem is a specific challenge that requires investigation. Example: “What is the impact of social media on mental health among adolescents?” This problem drives research to analyse the relationship between social media use and mental well-being in young people.

How many types of research problems do we have?

• Descriptive: Describing phenomena as they exist.
• Explanatory: Understanding causes and effects.
• Exploratory: Investigating little-understood phenomena.
• Predictive: Forecasting future outcomes.
• Prescriptive: Recommending actions.
• Normative: Describing what ought to be.

What are the principles of the research problem?

• Relevance: Addresses a significant issue.
• Re searchability: Amenable to empirical investigation.
• Clarity: Clearly defined without ambiguity.
• Specificity: Narrowly framed, avoiding vagueness.
• Feasibility: Realistic to conduct with available resources.
• Novelty: Offers new insights or challenges existing knowledge.
• Ethical considerations: Respect rights, dignity, and safety.

Why is research problem important?

A research problem is crucial because it identifies knowledge gaps, directs the inquiry’s focus, and forms the foundation for generating hypotheses or questions. It drives the methodology and determination of study relevance, ensuring that research contributes meaningfully to academic discourse and potentially addresses real-world challenges.

How do you write a research problem?

To write a research problem, identify a knowledge gap or an unresolved issue in your field. Start with a broad topic, then narrow it down. Clearly articulate the problem in a concise statement, ensuring it’s researchable, significant, and relevant. Ground it in the existing literature to highlight its importance and context.

How can we solve research problem?

To solve a research problem, start by conducting a thorough literature review. Formulate hypotheses or research questions. Choose an appropriate research methodology. Collect and analyse data systematically. Interpret findings in the context of existing knowledge. Ensure validity and reliability, and discuss implications, limitations, and potential future research directions.

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Find how to write research questions with the mentioned steps required for a perfect research question. Choose an interesting topic and begin your research.

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How to identify and resolve research problems

Updated July 12, 2023

In this article, we’re going to take you through one of the most pertinent parts of conducting research: a research problem (also known as a research problem statement).

When trying to formulate a good research statement, and understand how to solve it for complex projects, it can be difficult to know where to start.

Not only are there multiple perspectives (from stakeholders to project marketers who want answers), you have to consider the particular context of the research topic: is it timely, is it relevant and most importantly of all, is it valuable?

In other words: are you looking at a research worthy problem?

The fact is, a well-defined, precise, and goal-centric research problem will keep your researchers, stakeholders, and business-focused and your results actionable.

And when it works well, it's a powerful tool to identify practical solutions that can drive change and secure buy-in from your workforce.

Free eBook: The ultimate guide to market research

What is a research problem?

In social research methodology and behavioral sciences , a research problem establishes the direction of research, often relating to a specific topic or opportunity for discussion.

For example: climate change and sustainability, analyzing moral dilemmas or wage disparity amongst classes could all be areas that the research problem focuses on.

As well as outlining the topic and/or opportunity, a research problem will explain:

• why the area/issue needs to be addressed,
• why the area/issue is of importance,
• the parameters of the research study
• the research objective
• the reporting framework for the results and
• what the overall benefit of doing so will provide (whether to society as a whole or other researchers and projects).

Having identified the main topic or opportunity for discussion, you can then narrow it down into one or several specific questions that can be scrutinized and answered through the research process.

What are research questions?

Generating research questions underpinning your study usually starts with problems that require further research and understanding while fulfilling the objectives of the study.

A good problem statement begins by asking deeper questions to gain insights about a specific topic.

For example, using the problems above, our questions could be:

"How will climate change policies influence sustainability standards across specific geographies?"

"What measures can be taken to address wage disparity without increasing inflation?"

Developing a research worthy problem is the first step - and one of the most important - in any kind of research.

It’s also a task that will come up again and again because any business research process is cyclical. New questions arise as you iterate and progress through discovering, refining, and improving your products and processes. A research question can also be referred to as a "problem statement".

Note: good research supports multiple perspectives through empirical data. It’s focused on key concepts rather than a broad area, providing readily actionable insight and areas for further research.

Research question or research problem?

As we've highlighted, the terms “research question” and “research problem” are often used interchangeably, becoming a vague or broad proposition for many.

The term "problem statement" is far more representative, but finds little use among academics.

Instead, some researchers think in terms of a single research problem and several research questions that arise from it.

As mentioned above, the questions are lines of inquiry to explore in trying to solve the overarching research problem.

Ultimately, this provides a more meaningful understanding of a topic area.

It may be useful to think of questions and problems as coming out of your business data – that’s the O-data (otherwise known as operational data) like sales figures and website metrics.

What's an example of a research problem?

Your overall research problem could be: "How do we improve sales across EMEA and reduce lost deals?"

This research problem then has a subset of questions, such as:

"Why do sales peak at certain times of the day?"

"Why are customers abandoning their online carts at the point of sale?"

As well as helping you to solve business problems, research problems (and associated questions) help you to think critically about topics and/or issues (business or otherwise). You can also use your old research to aid future research -- a good example is laying the foundation for comparative trend reports or a complex research project.

(Also, if you want to see the bigger picture when it comes to research problems, why not check out our ultimate guide to market research? In it you'll find out: what effective market research looks like, the use cases for market research, carrying out a research study, and how to examine and action research findings).

The research process: why are research problems important?

A research problem has two essential roles in setting your research project on a course for success.

1. They set the scope

The research problem defines what problem or opportunity you’re looking at and what your research goals are. It stops you from getting side-tracked or allowing the scope of research to creep off-course .

Without a strong research problem or problem statement, your team could end up spending resources unnecessarily, or coming up with results that aren’t actionable - or worse, harmful to your business - because the field of study is too broad.

2. They tie your work to business goals and actions

To formulate a research problem in terms of business decisions means you always have clarity on what’s needed to make those decisions. You can show the effects of what you’ve studied using real outcomes.

Then, by focusing your research problem statement on a series of questions tied to business objectives, you can reduce the risk of the research being unactionable or inaccurate.

It's also worth examining research or other scholarly literature (you’ll find plenty of similar, pertinent research online) to see how others have explored specific topics and noting implications that could have for your research.

Four steps to defining your research problem

Image credit: http://myfreeschooltanzania.blogspot.com/2014/11/defining-research-problem.html

1. Observe and identify

Businesses today have so much data that it can be difficult to know which problems to address first. Researchers also have business stakeholders who come to them with problems they would like to have explored. A researcher’s job is to sift through these inputs and discover exactly what higher-level trends and key concepts are worth investing in.

This often means asking questions and doing some initial investigation to decide which avenues to pursue. This could mean gathering interdisciplinary perspectives identifying additional expertise and contextual information.

Sometimes, a small-scale preliminary study might be worth doing to help get a more comprehensive understanding of the business context and needs, and to make sure your research problem addresses the most critical questions.

This could take the form of qualitative research using a few in-depth interviews , an environmental scan, or reviewing relevant literature.

The sales manager of a sportswear company has a problem: sales of trail running shoes are down year-on-year and she isn’t sure why. She approaches the company’s research team for input and they begin asking questions within the company and reviewing their knowledge of the wider market.

2. Review the key factors involved

As a marketing researcher, you must work closely with your team of researchers to define and test the influencing factors and the wider context involved in your study. These might include demographic and economic trends or the business environment affecting the question at hand. This is referred to as a relational research problem.

To do this, you have to identify the factors that will affect the research and begin formulating different methods to control them.

You also need to consider the relationships between factors and the degree of control you have over them. For example, you may be able to control the loading speed of your website but you can’t control the fluctuations of the stock market.

Doing this will help you determine whether the findings of your project will produce enough information to be worth the cost.

You need to determine:

• which factors affect the solution to the research proposal.
• which ones can be controlled and used for the purposes of the company, and to what extent.
• the functional relationships between the factors.
• which ones are critical to the solution of the research study.

The research team at the running shoe company is hard at work. They explore the factors involved and the context of why YoY sales are down for trail shoes, including things like what the company’s competitors are doing, what the weather has been like – affecting outdoor exercise – and the relative spend on marketing for the brand from year to year.

The final factor is within the company’s control, although the first two are not. They check the figures and determine marketing spend has a significant impact on the company.

3. Prioritize

Once you and your research team have a few observations, prioritize them based on their business impact and importance. It may be that you can answer more than one question with a single study, but don’t do it at the risk of losing focus on your overarching research problem.

Questions to ask:

• Who? Who are the people with the problem? Are they end-users, stakeholders, teams within your business? Have you validated the information to see what the scale of the problem is?
• What? What is its nature and what is the supporting evidence?
• Why? What is the business case for solving the problem? How will it help?
• Where? How does the problem manifest and where is it observed?

To help you understand all dimensions, you might want to consider focus groups or preliminary interviews with external (including consumers and existing customers) and internal (salespeople, managers, and other stakeholders) parties to provide what is sometimes much-needed insight into a particular set of questions or problems.

After observing and investigating, the running shoe researchers come up with a few candidate questions, including:

• What is the relationship between US average temperatures and sales of our products year on year?
• At present, how does our customer base rank Competitor X and Competitor Y’s trail running shoe compared to our brand?
• What is the relationship between marketing spend and trail shoe product sales over the last 12 months?

They opt for the final question, because the variables involved are fully within the company’s control, and based on their initial research and stakeholder input, seem the most likely cause of the dive in sales. The research question is specific enough to keep the work on course towards an actionable result, but it allows for a few different avenues to be explored, such as the different budget allocations of offline and online marketing and the kinds of messaging used.

Get feedback from the key teams within your business to make sure everyone is aligned and has the same understanding of the research problem and questions, and the actions you hope to take based on the results. Now is also a good time to demonstrate the ROI of your research and lay out its potential benefits to your stakeholders.

Different groups may have different goals and perspectives on the issue. This step is vital for getting the necessary buy-in and pushing the project forward.

The running shoe company researchers now have everything they need to begin. They call a meeting with the sales manager and consult with the product team, marketing team, and C-suite to make sure everyone is aligned and has bought into the direction of the research topic. They identify and agree that the likely course of action will be a rethink of how marketing resources are allocated, and potentially testing out some new channels and messaging strategies .

Can you explore a broad area and is it practical to do so?

A broader research problem or report can be a great way to bring attention to prevalent issues, societal or otherwise, but are often undertaken by those with the resources to do so.

Take a typical government cybersecurity breach survey, for example. Most of these reports raise awareness of cybercrime, from the day-to-day threats businesses face to what security measures some organizations are taking. What these reports don't do, however, is provide actionable advice - mostly because every organization is different.

The point here is that while some researchers will explore a very complex issue in detail, others will provide only a snapshot to maintain interest and encourage further investigation. The "value" of the data is wholly determined by the recipients of it - and what information you choose to include.

To summarize, it can be practical to undertake a broader research problem, certainly, but it may not be possible to cover everything or provide the detail your audience needs. Likewise, a more systematic investigation of an issue or topic will be more valuable, but you may also find that you cover far less ground.

It's important to think about your research objectives and expected findings before going ahead.

Ensuring your research project is a success

A complex research project can be made significantly easier with clear research objectives, a descriptive research problem, and a central focus. All of which we've outlined in this article.

If you have previous research, even better. Use it as a benchmark

Remember: what separates a good research paper from an average one is actually very simple: valuable, empirical data that explores a prevalent societal or business issue and provides actionable insights.

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• Research process
• How to Define a Research Problem | Ideas & Examples

How to Define a Research Problem | Ideas & Examples

Published on 8 November 2022 by Shona McCombes and Tegan George.

A research problem is a specific issue or gap in existing knowledge that you aim to address in your research. You may choose to look for practical problems aimed at contributing to change, or theoretical problems aimed at expanding knowledge.

Some research will do both of these things, but usually the research problem focuses on one or the other. The type of research problem you choose depends on your broad topic of interest and the type of research you think will fit best.

This article helps you identify and refine a research problem. When writing your research proposal or introduction , formulate it as a problem statement and/or research questions .

Table of contents

Why is the research problem important, step 1: identify a broad problem area, step 2: learn more about the problem, frequently asked questions about research problems.

Having an interesting topic isn’t a strong enough basis for academic research. Without a well-defined research problem, you are likely to end up with an unfocused and unmanageable project.

You might end up repeating what other people have already said, trying to say too much, or doing research without a clear purpose and justification. You need a clear problem in order to do research that contributes new and relevant insights.

Whether you’re planning your thesis , starting a research paper , or writing a research proposal , the research problem is the first step towards knowing exactly what you’ll do and why.

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As you read about your topic, look for under-explored aspects or areas of concern, conflict, or controversy. Your goal is to find a gap that your research project can fill.

Practical research problems

If you are doing practical research, you can identify a problem by reading reports, following up on previous research, or talking to people who work in the relevant field or organisation. You might look for:

• Issues with performance or efficiency
• Processes that could be improved
• Areas of concern among practitioners
• Difficulties faced by specific groups of people

Examples of practical research problems

Voter turnout in New England has been decreasing, in contrast to the rest of the country.

The HR department of a local chain of restaurants has a high staff turnover rate.

A non-profit organisation faces a funding gap that means some of its programs will have to be cut.

Theoretical research problems

If you are doing theoretical research, you can identify a research problem by reading existing research, theory, and debates on your topic to find a gap in what is currently known about it. You might look for:

• A phenomenon or context that has not been closely studied
• A contradiction between two or more perspectives
• A situation or relationship that is not well understood
• A troubling question that has yet to be resolved

Examples of theoretical research problems

The effects of long-term Vitamin D deficiency on cardiovascular health are not well understood.

The relationship between gender, race, and income inequality has yet to be closely studied in the context of the millennial gig economy.

Historians of Scottish nationalism disagree about the role of the British Empire in the development of Scotland’s national identity.

Next, you have to find out what is already known about the problem, and pinpoint the exact aspect that your research will address.

Context and background

• Who does the problem affect?
• Is it a newly-discovered problem, or a well-established one?
• What research has already been done?
• What, if any, solutions have been proposed?
• What are the current debates about the problem? What is missing from these debates?

Specificity and relevance

• What particular place, time, and/or group of people will you focus on?
• What aspects will you not be able to tackle?
• What will the consequences be if the problem is not resolved?

Example of a specific research problem

A local non-profit organisation focused on alleviating food insecurity has always fundraised from its existing support base. It lacks understanding of how best to target potential new donors. To be able to continue its work, the organisation requires research into more effective fundraising strategies.

Once you have narrowed down your research problem, the next step is to formulate a problem statement , as well as your research questions or hypotheses .

Once you’ve decided on your research objectives , you need to explain them in your paper, at the end of your problem statement.

Keep your research objectives clear and concise, and use appropriate verbs to accurately convey the work that you will carry out for each one.

I will compare …

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis – a prediction that will be confirmed or disproved by your research.

Research objectives describe what you intend your research project to accomplish.

They summarise the approach and purpose of the project and help to focus your research.

Your objectives should appear in the introduction of your research paper , at the end of your problem statement .

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Research Problem – Explanation & Examples

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A research problem sets the course of investigation in any research process . It can probe practical issues with the aim of suggesting modifications, or scrutinize theoretical quandaries to augment the current understanding in a discipline.

In this article, we delve into the crucial role of a research problem in the research process, as well as offer guidance on how to properly articulate it to steer your research endeavors.

Inhaltsverzeichnis

• 1 Research Problem – In a Nutshell
• 2 Definition: Research problem
• 3 Why is the research problem important?
• 4 Step 1: Finding a general research problem area
• 5 Step 2: Narrowing down the research problem
• 6 Example of a research problem

Research Problem – In a Nutshell

• A research problem is an issue that raises concern about a particular topic.
• Researchers formulate research problems by examining other literature on the topic and assessing the significance and relevance of the problem.
• Creating a research problem involves an overview of a broad problem area and then narrowing it down to the specifics by creating a framework for the topic.
• General problem areas used in formulating research problems include workplace and theoretical research.

Definition: Research problem

A research problem is a specific challenge or knowledge gap that sets the foundation for research. It is the primary statement about a topic in a field of study, and the findings from a research undertaking provide solutions to the research problem.

The research problem is the defining statement that informs the sources and methodologies to be applied to find and recommend proposals for the area of contention.

Why is the research problem important?

Research should adopt a precise approach for analysis to be relevant and applicable in a real-world context. Researchers can pick any area of study, and in most cases, the topic in question will have a broad scope; a well-formulated problem forms the basis of a strong research paper which illustrates a clear focus.

Writing a research problem is the first step in planning for a research paper, and a well-structured problem prevents a runaway project that lacks a clear direction.

Step 1: Finding a general research problem area

Your primary goal should be to find gaps and meaningful ways your research project offers a solution to a problem or broadens the knowledge bank in the field.

A good approach is to read and hold discussions about the topic , identify areas with insufficient information, highlight areas of contention and form more in-depth conclusions in under-researched areas.

Workplace research

You can carry out workplace research using a practical approach . This aims to identify a problem by analyzing reports, engaging with people in the organization or field of interest, and examining previous research. Some pointers include:

• Efficiency and performance-related issues within an organization.
• Areas or processes that can be improved in the organization.
• Matters of concern among professionals in the field of study.
• Challenges faced by identifiable groups in society.
• Crime in a particular region has been decreasing compared to the rest of the country.
• Stores in one location of a chain have been reporting lower sales in contrast with others in other parts of the country.
• One subsidiary of a company is experiencing high staff turnover, affecting the group’s bottom line.

In theoretical research , researchers aim to offer new insights which contribute to the larger knowledge body in the field rather than proposing change. You can formulate a problem by studying recent studies, debates, and theories to identify gaps. Identifying a research problem in theoretical research may examine the following:

• A context or phenomenon that has not been extensively studied.
• A contrast between two or more thought patterns.
• A position that is not clearly understood.
• A bothersome scenario or question that remains unsolved.

Theoretical problems don’t focus on solving a practical problem but have practical implications in their field. Many theoretical frameworks offer a guide to other practical and applied research scenarios.

• The relationship between genetics and mental issues in adulthood is not clearly understood.
• The effects of racial differences in long-term relationships are yet to be investigated in the modern dating scene.
• Social scientists disagree on the impact of neocolonialism on the socio-economic conditions of black people.

Step 2: Narrowing down the research problem

After identifying a general problem area, you need to zero in on the specific aspect you want to analyze further in the context of your research.

The problem can be narrowed down using the following criteria to create a relevant problem whose solutions adequately answer the research questions . Some questions you can ask to understand the contextual framework of the research problem include:

Significance

Evaluating the significance of a research problem is a necessary step for identifying issues that contribute to the solution of an issue. There are several ways of determining the significance of a research problem. The following questions can help you to evaluate the significance and relevance of a proposed research problem:

• Which area, group or time do you plan to situate your study?
• What attributes will you examine?
• What is the repercussion of not solving the problem?
• Who stands to benefit if the problem is resolved?

Example of a research problem

A fashion retail chain is attempting to increase the number of visitors to its stores, but the management is unaware of the measures to achieve this.

To improve its sales and compete with other chains, the chain requires research into ways of increasing traffic in its stores.

By narrowing down the research problem, you can create the problem statement , hypothesis , and relevant research questions .

What is an example of a research problem?

There has been an upward trend in the immigration of professionals from other countries to the UK. Research is needed to determine the likely causes and effects.

How do you formulate a research problem?

Begin by examining available sources and previous research on your topic of interest. You can narrow down the scope from the literature or observable phenomenon and focus on under-researched areas.

How can you determine the significance of a research problem?

Investigate the specific aspects you would like to investigate. Furthermore, you can determine the consequences of the problem remaining unresolved and the biggest beneficiaries if a solution is found.

What is the context in a research problem?

Context refers to the nature of the problem. It entails studying existing work on the issue, who is affected by it, and the proposed solutions.

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• Research Process

What is a Problem Statement? [with examples]

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Table of Contents

The statement of the problem is one of the first things that a colleague or potential client will read. With the vastness of the information available at one’s fingertips in the online9 world, your work may have just a few seconds to draw in a reader to take a deeper look at your proposal before moving on to the next option. It explains quickly to the reader, the problem at hand, the need for research, and how you intend to do it.

A strong, clear description of the problem that drew you to your research has to be straightforward, easy to read and, most important, relevant. Why do you care about this problem? How can solving this problem impact the world? The problem statement is your opportunity to explain why you care and what you propose to do in the way of researching the problem.

A problem statement is an explanation in research that describes the issue that is in need of study . What problem is the research attempting to address? Having a Problem Statement allows the reader to quickly understand the purpose and intent of the research. The importance of writing your research proposal cannot be stressed enough. Check for more information on Writing a Scientific Research Project Proposal .

It is expected to be brief and concise , and should not include the findings of the research or detailed data . The average length of a research statement is generally about one page . It is going to define the problem, which can be thought of as a gap in the information base. There may be several solutions to this gap or lack of information, but that is not the concern of the problem statement. Its purpose is to summarize the current information and where a lack of knowledge may be presenting a problem that needs to be investigated .

The purpose of the problem statement is to identify the issue that is a concern and focus it in a way that allows it to be studied in a systematic way . It defines the problem and proposes a way to research a solution, or demonstrates why further information is needed in order for a solution to become possible.

What is Included in a Problem Statement?

Besides identifying the gap of understanding or the weakness of necessary data, it is important to explain the significance of this lack.

-How will your research contribute to the existing knowledge base in your field of study?

-How is it significant?

-Why does it matter?

Not all problems have only one solution so demonstrating the need for additional research can also be included in your problem statement. Once you identify the problem and the need for a solution, or for further study, then you can show how you intend to collect the needed data and present it.

How to Write a Statement of Problem in Research Proposal

It is helpful to begin with your goal. What do you see as the achievable goal if the problem you outline is solved? How will the proposed research theoretically change anything? What are the potential outcomes?

Then you can discuss how the problem prevents the ability to reach your realistic and achievable solution. It is what stands in the way of changing an issue for the better. Talk about the present state of affairs and how the problem impacts a person’s life, for example.

It’s helpful at this point to generally layout the present knowledge and understanding of the subject at hand, before then describing the gaps of knowledge that are currently in need of study. Your problem statement is a proposed solution to address one of these gaps.

A good problem statement will also layout the repercussions of leaving the problem as it currently stands. What is the significance of not addressing this problem? What are the possible future outcomes?

Example of Problem Statement in Research Proposal

If, for example , you intended to research the effect of vitamin D supplementation on the immune system , you would begin with a review of the current knowledge of vitamin D’s known function in relation to the immune system and how a deficiency of it impacts a person’s defenses.

You would describe the ideal environment in the body when there is a sufficient level of vitamin D. Then, begin to identify the problems associated with vitamin D deficiency and the difficulty of raising the level through supplementation, along with the consequences of that deficiency. Here you are beginning to identify the problem of a common deficiency and the current difficulty of increasing the level of vitamin D in the blood.

At this stage, you may begin to identify the problem and narrow it down in a way that is practical to a research project. Perhaps you are proposing a novel way of introducing Vitamin D in a way that allows for better absorption by the gut, or in a combination with another product that increases its level in the blood.

Describe the way your research in this area will contribute to the knowledge base on how to increase levels of vitamin D in a specific group of subjects, perhaps menopausal women with breast cancer. The research proposal is then described in practical terms.

How to write a problem statement in research?

Problem statements differ depending on the type and topic of research and vary between a few sentences to a few paragraphs.

However, the problem statement should not drag on needlessly. Despite the absence of a fixed format, a good research problem statement usually consists of three main parts:

Context: This section explains the background for your research. It identifies the problem and describes an ideal scenario that could exist in the absence of the problem. It also includes any past attempts and shortcomings at solving the problem.

Significance: This section defines how the problem prevents the ideal scenario from being achieved, including its negative impacts on the society or field of research. It should include who will be the most affected by a solution to the problem, the relevance of the study that you are proposing, and how it can contribute to the existing body of research.

Solution: This section describes the aim and objectives of your research, and your solution to overcome the problem. Finally, it need not focus on the perfect solution, but rather on addressing a realistic goal to move closer to the ideal scenario.

Here is a cheat sheet to help you with formulating a good problem statement.

1. Begin with a clear indication that the problem statement is going to be discussed next. You can start with a generic sentence like, “The problem that this study addresses…” This will inform your readers of what to expect next.

2. Next, mention the consequences of not solving the problem . You can touch upon who is or will be affected if the problem continues, and how.

3. Conclude with indicating the type of research /information that is needed to solve the problem. Be sure to reference authors who may have suggested the necessity of such research.

This will then directly lead to your proposed research objective and workplan and how that is expected to solve the problem i.e., close the research gap.

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Organizing Academic Research Papers: The Research Problem/Question

• Purpose of Guide
• Design Flaws to Avoid
• Glossary of Research Terms
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• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
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• The Research Problem/Question
• Theoretical Framework
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• What Is Scholarly vs. Popular?
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• Acknowledgements

A research problem is a statement about an area of concern, a condition to be improved, a difficulty to be eliminated, or a troubling question that exists in scholarly literature, in theory, or in practice that points to the need for meaningful understanding and deliberate investigation. In some social science disciplines the research problem is typically posed in the form of a question. A research problem does not state how to do something, offer a vague or broad proposition, or present a value question.

Importance of...

The purpose of a problem statement is to:

• Introduce the reader to the importance of the topic being studied . The reader is oriented to the significance of the study and the research questions or hypotheses to follow.
• Places the problem into a particular context that defines the parameters of what is to be investigated.
• Provides the framework for reporting the results and indicates what is probably necessary to conduct the study and explain how the findings will present this information.

In the social sciences, the research problem establishes the means by which you must answer the "So What?" question. The "So What?" question refers to a research problem surviving the relevancy test [the quality of a measurement procedure that provides repeatability and accuracy]. Note that answering the "So What" question requires a commitment on your part to not only show that you have researched the material, but that you have thought about its significance.

To survive the "So What" question, problem statements should possess the following attributes:

• Clarity and precision [a well-written statement does not make sweeping generalizations and irresponsible statements],
• Identification of what would be studied, while avoiding the use of value-laden words and terms,
• Identification of an overarching question and key factors or variables,
• Identification of key concepts and terms,
• Articulation of the study's boundaries or parameters,
• Some generalizability in regards to applicability and bringing results into general use,
• Conveyance of the study's importance, benefits, and justification [regardless of the type of research, it is important to address the “so what” question by demonstrating that the research is not trivial],
• Does not have unnecessary jargon; and,
• Conveyance of more than the mere gathering of descriptive data providing only a snapshot of the issue or phenomenon under investigation.

Castellanos, Susie. Critical Writing and Thinking . The Writing Center. Dean of the College. Brown University; Ellis, Timothy J. and Yair Levy Nova Framework of Problem-Based Research: A Guide for Novice Researchers on the Development of a Research-Worthy Problem. Informing Science: the International Journal of an Emerging Transdiscipline 11 (2008); Thesis and Purpose Statements . The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Thesis Statements . The Writing Center. University of North Carolina; Tips and Examples for Writing Thesis Statements . The Writing Lab and The OWL. Purdue University.  

Structure and Writing Style

I.  Types and Content

There are four general conceptualizations of a research problem in the social sciences:

• Casuist Research Problem -- this type of problem relates to the determination of right and wrong in questions of conduct or conscience by analyzing moral dilemmas through the application of general rules and the careful distinction of special cases.
• Difference Research Problem -- typically asks the question, “Is there a difference between two or more groups or treatments?” This type of problem statement is used when the researcher compares or contrasts two or more phenomena.
• Descriptive Research Problem -- typically asks the question, "what is...?" with the underlying purpose to describe a situation, state, or existence of a specific phenomenon.
• Relational Research Problem -- suggests a relationship of some sort between two or more variables to be investigated. The underlying purpose is to investigate qualities/characteristics that are connected in some way.

A problem statement in the social sciences should contain :

• A lead-in that helps ensure the reader will maintain interest over the study
• A declaration of originality [e.g., mentioning a knowledge void, which would be supported by the literature review]
• An indication of the central focus of the study, and
• An explanation of the study's significance or the benefits to be derived from an investigating the problem.

II.  Sources of Problems for Investigation

Identifying a problem to study can be challenging, not because there is a lack of issues that could be investigated, but due to pursuing a goal of formulating a socially relevant and researchable problem statement that is unique and does not simply duplicate the work of others. To facilitate how you might select a problem from which to build a research study, consider these three broad sources of inspiration:

Deductions from Theory This relates to deductions made from social philosophy or generalizations embodied in life in society that the researcher is familiar with. These deductions from human behavior are then fitted within an empirical frame of reference through research. From a theory, the research can formulate a research problem or hypothesis stating the expected findings in certain empirical situations. The research asks the question: “What relationship between variables will be observed if theory aptly summarizes the state of affairs?” One can then design and carry out a systematic investigation to assess whether empirical data confirm or reject the hypothesis and hence the theory.

Interdisciplinary Perspectives Identifying a problem that forms the basis for a research study can come from academic movements and scholarship originating in disciplines outside of your primary area of study. A review of pertinent literature should include examining research from related disciplines, which can expose you to new avenues of exploration and analysis. An interdisciplinary approach to selecting a research problem offers an opportunity to construct a more comprehensive understanding of a very complex issue than any single discipline might provide.

Interviewing Practitioners The identification of research problems about particular topics can arise from formal or informal discussions with practitioners who provide insight into new directions for future research and how to make research findings increasingly relevant to practice. Discussions with experts in the field, such as, teachers, social workers, health care providers, etc., offers the chance to identify practical, “real worl” problems that may be understudied or ignored within academic circles. This approach also provides some practical knowledge which may help in the process of designing and conducting your study.

Personal Experience Your everyday experiences can give rise to worthwhile problems for investigation. Think critically about your own experiences and/or frustrations with an issue facing society, your community, or in your neighborhood. This can be derived, for example, from deliberate observations of certain relationships for which there is no clear explanation or witnessing an event that appears harmful to a person or group or that is out of the ordinary.

Relevant Literature The selection of a research problem can often be derived from an extensive and thorough review of pertinent research associated with your overall area of interest. This may reveal where gaps remain in our understanding of a topic. Research may be conducted to: 1) fill such gaps in knowledge; 2) evaluate if the methodologies employed in prior studies can be adapted to solve other problems; or, 3) determine if a similar study could be conducted in a different subject area or applied to different study sample [i.e., different groups of people]. Also, authors frequently conclude their studies by noting implications for further research; this can also be a valuable source of problems to investigate.

III.  What Makes a Good Research Statement?

A good problem statement begins by introducing the broad area in which your research is centered and then gradually leads the reader to the more narrow questions you are posing. The statement need not be lengthy but a good research problem should incorporate the following features:

Compelling topic Simple curiosity is not a good enough reason to pursue a research study. The problem that you choose to explore must be important to you and to a larger community you share. The problem chosen must be one that motivates you to address it. Supports multiple perspectives The problem most be phrased in a way that avoids dichotomies and instead supports the generation and exploration of multiple perspectives. A general rule of thumb is that a good research problem is one that would generate a variety of viewpoints from a composite audience made up of reasonable people. Researchable It seems a bit obvious, but you don't want to find yourself in the midst of investigating a complex  research project and realize that you don't have much to draw on for your research. Choose research problems that can be supported by the resources available to you. Not sure? Seek out help  from a librarian!

NOTE:   Do not confuse a research problem with a research topic. A topic is something to read and obtain information about whereas a problem is something to solve or framed as a question that must be answered.

IV.  Mistakes to Avoid

Beware of circular reasoning . Don’t state that the research problem as simply the absence of the thing you are suggesting. For example, if you propose, "The problem in this community is that it has no hospital."

This only leads to a research problem where:

• The need is for a hospital
• The objective is to create a hospital
• The method is to plan for building a hospital, and
• The evaluation is to measure if there is a hospital or not.

This is an example of a research problem that fails the "so what?" test because it does not reveal the relevance of why you are investigating the problem of having no hospital in the community [e.g., there's a hospital in the community ten miles away] and because the research problem does not elucidate the significance of why one should study the fact that no hospital exists in the community [e.g., that hospital in the community ten miles away has no emergency room].

Choosing and Refining Topics . Writing@CSU. Colorado State University; Ellis, Timothy J. and Yair Levy Nova Framework of Problem-Based Research: A Guide for Novice Researchers on the Development of a Research-Worthy Problem. Informing Science: the International Journal of an Emerging Transdiscipline 11 (2008); How to Write a Research Question . The Writing Center. George Mason University; Invention: Developing a Thesis Statement . The Reading/Writing Center. Hunter College; Problem Statements PowerPoint Presentation . The Writing Lab and The OWL. Purdue University; Procter, Margaret. Using Thesis Statements . University College Writing Centre. University of Toronto; Trochim, William M.K. Problem Formulation . Research Methods Knowledge Base. 2006; Thesis and Purpose Statements . The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Thesis Statements . The Writing Center. University of North Carolina; Tips and Examples for Writing Thesis Statements . The Writing Lab and The OWL. Purdue University.

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Research Question

Ai generator.

A research question serves as the foundation of any academic study, driving the investigation and framing the scope of inquiry. It focuses the research efforts, ensuring that the study addresses pertinent issues systematically. Crafting a strong research question is essential as it directs the methodology, data collection, and analysis, ultimately shaping the study’s conclusions and contributions to the field.

What is a Research Question?

A research question is the central query that guides a study, focusing on a specific problem or issue. It defines the purpose and direction of the research, influencing the methodology and analysis. A well-crafted research question ensures the study remains relevant, systematic, and contributes valuable insights to the field.

Types of Research Questions

Research questions are a crucial part of any research project. They guide the direction and focus of the study. Here are the main types of research questions:

1. Descriptive Research Questions

These questions aim to describe the characteristics or functions of a specific phenomenon or group. They often begin with “what,” “who,” “where,” “when,” or “how.”

• What are the common symptoms of depression in teenagers?

2. Comparative Research Questions

These questions compare two or more groups or variables to identify differences or similarities.

• How do the academic performances of students in private schools compare to those in public schools?

3. Correlational Research Questions

These questions seek to identify the relationships between two or more variables. They often use terms like “relationship,” “association,” or “correlation.”

• Is there a relationship between social media usage and self-esteem among adolescents?

4. Causal Research Questions

These questions aim to determine whether one variable causes or influences another. They are often used in experimental research.

• Does a new teaching method improve student engagement in the classroom?

5. Exploratory Research Questions

These questions are used when the researcher is exploring a new area or seeking to understand a complex phenomenon. They are often open-ended.

• What factors contribute to the success of start-up companies in the tech industry?

6. Predictive Research Questions

These questions aim to predict future occurrences based on current or past data. They often use terms like “predict,” “forecast,” or “expect.”

• Can high school GPA predict college success?

7. Evaluative Research Questions

These questions assess the effectiveness or impact of a program, intervention, or policy .

• How effective is the new community outreach program in reducing homelessness?

8. Ethnographic Research Questions

These questions are used in qualitative research to understand cultural phenomena from the perspective of the participants.

• How do cultural beliefs influence healthcare practices in rural communities?

9. Case Study Research Questions

These questions focus on an in-depth analysis of a specific case, event, or instance.

• What were the critical factors that led to the failure of Company X?

10. Phenomenological Research Questions

These questions explore the lived experiences of individuals to understand a particular phenomenon.

• What is the experience of living with chronic pain?

Research Question Format

A well-formulated research question is essential for guiding your study effectively. Follow this format to ensure clarity and precision:

• Begin with a broad subject area.
• Example: “Education technology”
• Define a specific aspect or variable.
• Example: “Impact of digital tools”
• Decide if you are describing, comparing, or investigating relationships.
• Example: “Effectiveness”
• Identify who or what is being studied.
• Example: “High school students”
• Formulate the complete question.
• Example: “How effective are digital tools in enhancing the learning experience of high school students?”

Sample Format: “How [specific aspect] affects [target population] in [context]?” Example: “How does the use of digital tools affect the academic performance of high school students in urban areas?”

Research Question Examples

Research questions in business.

• “What are the primary factors influencing customer loyalty in the retail industry?”
• “How does employee satisfaction differ between remote work and in-office work environments in tech companies?”
• “What is the relationship between social media marketing and brand awareness among small businesses?”
• “How does implementing a four-day workweek impact productivity in consulting firms?”
• “What are the emerging trends in consumer behavior post-COVID-19 in the e-commerce sector?”
• “Why do some startups succeed in attracting venture capital while others do not?”
• “How effective is corporate social responsibility in enhancing brand reputation for multinational companies?”
• “How do decision-making processes in family-owned businesses differ from those in publicly traded companies?”
• “What strategies do successful entrepreneurs use to scale their businesses in competitive markets?”
• “How does supply chain management affect the operational efficiency of manufacturing firms?”

Research Questions in Education

• “What are the most common challenges faced by first-year teachers in urban schools?”
• “How do student achievement levels differ between traditional classrooms and blended learning environments?”
• “What is the relationship between parental involvement and student academic performance in elementary schools?”
• “How does the implementation of project-based learning affect critical thinking skills in middle school students?”
• “What are the emerging trends in the use of artificial intelligence in education?”
• “Why do some students perform better in standardized tests than others despite similar instructional methods?”
• “How effective is the flipped classroom model in improving student engagement and learning outcomes in high school science classes?”
• “How do teachers’ professional development programs impact teaching practices and student outcomes in rural schools?”
• “What strategies can be employed to reduce the dropout rate among high school students in low-income areas?”
• “How does classroom size affect the quality of teaching and learning in elementary schools?”

Research Questions in Health Care

• “What are the most common barriers to accessing mental health services in rural areas?”
• “How does patient satisfaction differ between telemedicine and in-person consultations in primary care?”
• “What is the relationship between diet and the incidence of type 2 diabetes in adults?”
• “How does regular physical activity influence the recovery rate of patients with cardiovascular diseases?”
• “What are the emerging trends in the use of wearable technology for health monitoring?”
• “Why do some patients adhere to their medication regimen while others do not despite similar health conditions?”
• “How effective are community-based health interventions in reducing obesity rates among children?”
• “How do interdisciplinary team meetings impact patient care in hospitals?”
• “What strategies can be implemented to reduce the spread of infectious diseases in healthcare settings?”
• “How does nurse staffing level affect patient outcomes in intensive care units?”

Research Questions in Computer Science

• “What are the key features of successful machine learning algorithms used in natural language processing?”
• “How does the performance of quantum computing compare to classical computing in solving complex optimization problems?”
• “What is the relationship between software development methodologies and project success rates in large enterprises?”
• “How does the implementation of cybersecurity protocols impact the frequency of data breaches in financial institutions?”
• “What are the emerging trends in blockchain technology applications beyond cryptocurrency?”
• “Why do certain neural network architectures outperform others in image recognition tasks?”
• “How effective are different code review practices in reducing bugs in open-source software projects?”
• “How do agile development practices influence team productivity and product quality in software startups?”
• “What strategies can improve the scalability of distributed systems in cloud computing environments?”
• “How does the choice of programming language affect the performance and maintainability of enterprise-level software applications?”

Research Questions in Psychology

• “What are the most common symptoms of anxiety disorders among adolescents?”
• “How does the level of job satisfaction differ between remote workers and in-office workers?”
• “What is the relationship between social media use and self-esteem in teenagers?”
• “How does cognitive-behavioral therapy (CBT) affect the severity of depression symptoms in adults?”
• “What are the emerging trends in the treatment of post-traumatic stress disorder (PTSD)?”
• “Why do some individuals develop resilience in the face of adversity while others do not?”
• “How effective are mindfulness-based interventions in reducing stress levels among college students?”
• “How does group therapy influence the social skills development of children with autism spectrum disorder?”
• “What strategies can improve the early diagnosis of bipolar disorder in young adults?”
• “How do sleep patterns affect cognitive functioning and academic performance in high school students?”

More Research Question Examples

Research question examples for students.

• “What are the primary study habits of high-achieving college students?”
• “How do academic performances differ between students who participate in extracurricular activities and those who do not?”
• “What is the relationship between time management skills and academic success in high school students?”
• “How does the use of technology in the classroom affect students’ engagement and learning outcomes?”
• “What are the emerging trends in online learning platforms for high school students?”
• “Why do some students excel in standardized tests while others struggle despite similar study efforts?”
• “How effective are peer tutoring programs in improving students’ understanding of complex subjects?”
• “How do different teaching methods impact the learning process of students with learning disabilities?”
• “What strategies can help reduce test anxiety among middle school students?”
• “How does participation in group projects affect the development of collaboration skills in university students?”

Research Question Examples for College Students

• “What are the most common stressors faced by college students during final exams?”
• “How does academic performance differ between students who live on campus and those who commute?”
• “What is the relationship between part-time employment and GPA among college students?”
• “How does participation in study abroad programs impact cultural awareness and academic performance?”
• “What are the emerging trends in college students’ use of social media for academic purposes?”
• “Why do some college students engage in academic dishonesty despite awareness of the consequences?”
• “How effective are university mental health services in addressing students’ mental health issues?”
• “How do different learning styles affect the academic success of college students in online courses?”
• “What strategies can be employed to improve retention rates among first-year college students?”
• “How does participation in extracurricular activities influence leadership skills development in college students?”

Research Question Examples in Statistics

• “What are the most common statistical methods used in medical research?”
• “How does the accuracy of machine learning models compare to traditional statistical methods in predicting housing prices?”
• “What is the relationship between sample size and the power of a statistical test in clinical trials?”
• “How does the use of random sampling affect the validity of survey results in social science research?”
• “What are the emerging trends in the application of Bayesian statistics in data science?”
• “Why do some datasets require transformation before applying linear regression models?”
• “How effective are bootstrapping techniques in estimating the confidence intervals of small sample data?”
• “How do different imputation methods impact the results of analyses with missing data?”
• “What strategies can improve the interpretation of interaction effects in multiple regression analysis?”
• “How does the choice of statistical software affect the efficiency of data analysis in academic research?”

Research Question Examples in Socialogy

• “What are the primary social factors contributing to urban poverty in major cities?”
• “How does the level of social integration differ between immigrants and native-born citizens in urban areas?”
• “What is the relationship between educational attainment and social mobility in different socioeconomic classes?”
• “How does exposure to social media influence political participation among young adults?”
• “What are the emerging trends in family structures and their impact on child development?”
• “Why do certain communities exhibit higher levels of civic engagement than others?”
• “How effective are community policing strategies in reducing crime rates in diverse neighborhoods?”
• “How do socialization processes differ in single-parent households compared to two-parent households?”
• “What strategies can be implemented to reduce racial disparities in higher education enrollment?”
• “How does the implementation of public housing policies affect the quality of life for low-income families?”

Research Question Examples in Biology

• “What are the primary characteristics of the various stages of mitosis in eukaryotic cells?”
• “How do the reproductive strategies of amphibians compare to those of reptiles?”
• “What is the relationship between genetic diversity and the resilience of plant species to climate change?”
• “How does the presence of pollutants in freshwater ecosystems impact the growth and development of aquatic organisms?”
• “What are the emerging trends in the use of CRISPR technology for gene editing in agricultural crops?”
• “Why do certain bacteria develop antibiotic resistance more rapidly than others?”
• “How effective are different conservation strategies in protecting endangered species?”
• “How do various environmental factors influence the process of photosynthesis in marine algae?”
• “What strategies can enhance the effectiveness of reforestation programs in tropical rainforests?”
• “How does the method of seed dispersal affect the spatial distribution and genetic diversity of plant populations?”

Research Question Examples in History

• “What were the key social and economic factors that led to the Industrial Revolution in Britain?”
• “How did the political systems of ancient Athens and ancient Sparta differ in terms of governance and citizen participation?”
• “What is the relationship between the Renaissance and the subsequent scientific revolution in Europe?”
• “How did the Treaty of Versailles contribute to the rise of Adolf Hitler and the onset of World War II?”
• “What are the emerging perspectives on the causes and impacts of the American Civil Rights Movement?”
• “Why did the Roman Empire decline and eventually fall despite its extensive power and reach?”
• “How effective were the New Deal programs in alleviating the effects of the Great Depression in the United States?”
• “How did the processes of colonization and decolonization affect the political landscape of Africa in the 20th century?”
• “What strategies did the suffragette movement use to secure voting rights for women in the early 20th century?”
• “How did the logistics and strategies of the D-Day invasion contribute to the Allied victory in World War II?”

Importance of Research Questions

Research questions are fundamental to the success and integrity of any study. Their importance can be highlighted through several key aspects:

• Research questions provide a clear focus and direction for the study, ensuring that the researcher remains on track.
• Example: “How does online learning impact student engagement in higher education?”
• They establish the boundaries of the research, determining what will be included or excluded.
• Example: “What are the effects of air pollution on respiratory health in urban areas?”
• Research questions dictate the choice of research design, methodology, and data collection techniques.
• Example: “What is the relationship between physical activity and mental health in adolescents?”
• They make the objectives of the research explicit, providing clarity and precision to the study’s goals.
• Example: “Why do some startups succeed in securing venture capital while others fail?”
• Well-crafted research questions emphasize the significance and relevance of the study, justifying its importance.
• Example: “How effective are public health campaigns in increasing vaccination rates among young adults?”
• They enable a systematic approach to inquiry, ensuring that the study is coherent and logically structured.
• Example: “What are the social and economic impacts of remote work on urban communities?”
• Research questions offer a framework for analyzing and interpreting data, guiding the researcher in making sense of the findings.
• Example: “How does social media usage affect self-esteem among teenagers?”
• By addressing specific gaps or exploring new areas, research questions ensure that the study contributes meaningfully to the existing body of knowledge.
• Example: “What are the emerging trends in the use of artificial intelligence in healthcare?”
• Clear and precise research questions increase the credibility and reliability of the research by providing a focused approach.
• Example: “How do educational interventions impact literacy rates in low-income communities?”
• They help in clearly communicating the purpose and findings of the research to others, including stakeholders, peers, and the broader academic community.
• Example: “What strategies are most effective in reducing youth unemployment in developing countries?”

Research Question vs. Hypothesis

Chracteristics of research questions.

Research questions are fundamental to the research process as they guide the direction and focus of a study. Here are the key characteristics of effective research questions:

1. Clear and Specific

• The question should be clearly articulated and specific enough to be understood without ambiguity.
• Example: “What are the effects of social media on teenagers’ mental health?” rather than “How does social media affect people?”

2. Focused and Researchable

• The question should be narrow enough to be answerable through research and data collection.
• Example: “How does participation in extracurricular activities impact academic performance in high school students?” rather than “How do activities affect school performance?”

3. Complex and Analytical

• The question should require more than a simple yes or no answer and should invite analysis and discussion.
• Example: “What factors contribute to the success of renewable energy initiatives in urban areas?” rather than “Is renewable energy successful?”

4. Relevant and Significant

• The question should address an important issue or problem in the field of study and contribute to knowledge or practice.
• Example: “How does climate change affect agricultural productivity in developing countries?” rather than “What is climate change?”

5. Feasible and Practical

• The question should be feasible to answer within the constraints of time, resources, and access to information.
• Example: “What are the challenges faced by remote workers in the tech industry during the COVID-19 pandemic?” rather than “What are the challenges of remote work?”

6. Original and Novel

• The question should offer a new perspective or explore an area that has not been extensively studied.
• Example: “How do virtual reality technologies influence empathy in healthcare training?” rather than “What is virtual reality?”
• The question should be framed in a way that ensures the research can be conducted ethically.
• Example: “What are the impacts of privacy laws on consumer data protection in the digital age?” rather than “How can we collect personal data more effectively?”

8. Open-Ended

• The question should encourage detailed responses and exploration, rather than limiting answers to a simple yes or no.
• Example: “In what ways do cultural differences affect communication styles in multinational companies?” rather than “Do cultural differences affect communication?”

9. Aligned with Research Goals

• The question should align with the overall objectives of the research project or study.
• Example: “How do early childhood education programs influence long-term academic achievement?” if the goal is to understand educational impacts.

10. Based on Prior Research

• The question should build on existing literature and research, identifying gaps or new angles to explore.
• Example: “What strategies have proven effective in reducing urban air pollution in European cities?” after reviewing current studies on air pollution strategies.

Benefits of Research Question

Research questions are fundamental to the research process and offer numerous benefits, which include the following:

1. Guides the Research Process

A well-defined research question provides a clear focus and direction for your study. It helps in determining what data to collect, how to collect it, and how to analyze it.

Benefit: Ensures that the research stays on track and addresses the specific issue at hand.

2. Clarifies the Purpose of the Study

Research questions help to articulate the purpose and objectives of the study. They make it clear what the researcher intends to explore, describe, compare, or test.

Benefit: Helps in communicating the goals and significance of the research to others, including stakeholders and funding bodies.

3. Determines the Research Design

The type of research question informs the research design, including the choice of methodology, data collection methods, and analysis techniques.

Benefit: Ensures that the chosen research design is appropriate for answering the specific research question, enhancing the validity and reliability of the results.

4. Enhances Literature Review

A well-crafted research question provides a framework for conducting a thorough literature review. It helps in identifying relevant studies, theories, and gaps in existing knowledge.

Benefit: Facilitates a comprehensive understanding of the topic and ensures that the research is grounded in existing literature.

5. Focuses Data Collection

Research questions help in identifying the specific data needed to answer them. This focus prevents the collection of unnecessary data and ensures that all collected data is relevant to the study.

Benefit: Increases the efficiency of data collection and analysis, saving time and resources.

6. Improves Data Analysis

Having a clear research question aids in the selection of appropriate data analysis methods. It helps in determining how the data will be analyzed to draw meaningful conclusions.

Benefit: Enhances the accuracy and relevance of the findings, making them more impactful.

7. Facilitates Hypothesis Formation

In quantitative research, research questions often lead to the development of hypotheses that can be tested statistically.

Benefit: Provides a basis for hypothesis testing, which is essential for establishing cause-and-effect relationships.

8. Supports Result Interpretation

Research questions provide a lens through which the results of the study can be interpreted. They help in understanding what the findings mean in the context of the research objectives.

Benefit: Ensures that the conclusions drawn from the research are aligned with the original aims and objectives.

9. Enhances Reporting and Presentation

A clear research question makes it easier to organize and present the research findings. It helps in structuring the research report or presentation logically.

Benefit: Improves the clarity and coherence of the research report, making it more accessible and understandable to the audience.

10. Encourages Critical Thinking

Formulating research questions requires critical thinking and a deep understanding of the subject matter. It encourages researchers to think deeply about what they want to investigate and why.

Benefit: Promotes a more thoughtful and analytical approach to research, leading to more robust and meaningful findings.

How to Write a Research Question

Crafting a strong research question is crucial for guiding your study effectively. Follow these steps to write a clear and focused research question:

Identify a Broad Topic:

Start with a general area of interest that you are passionate about or that is relevant to your field. Example: “Climate change”

Conduct Preliminary Research:

Explore existing literature and studies to understand the current state of knowledge and identify gaps. Example: “Impact of climate change on agriculture”

Narrow Down the Topic:

Focus on a specific aspect or issue within the broad topic to make the research question more manageable. Example: “Effect of climate change on crop yields”

Consider the Scope:

Ensure the question is neither too broad nor too narrow. It should be specific enough to be answerable but broad enough to allow for thorough exploration. Example: “How does climate change affect corn crop yields in the Midwest United States?”

Determine the Research Type:

Decide whether your research will be descriptive, comparative, relational, or causal, as this will shape your question. Example: “How does climate change affect corn crop yields in the Midwest United States over the past decade?”

Formulate the Question:

Write a clear, concise question that specifies the variables, population, and context. Example: “What is the impact of increasing temperatures and changing precipitation patterns on corn crop yields in the Midwest United States from 2010 to 2020?”

Ensure Feasibility:

Make sure the question can be answered within the constraints of your resources, time, and data availability. Example: “How have corn crop yields in the Midwest United States been affected by climate change-related temperature increases and precipitation changes between 2010 and 2020?”

Review and Refine:

Evaluate the question for clarity, focus, and relevance. Revise as necessary to ensure it is well-defined and researchable. Example: “What are the specific impacts of temperature increases and changes in precipitation patterns on corn crop yields in the Midwest United States from 2010 to 2020?”

What is a research question?

A research question is a specific query guiding a study’s focus and objectives, shaping its methodology and analysis.

Why is a research question important?

It provides direction, defines scope, ensures relevance, and guides the methodology of the research.

How do you formulate a research question?

Identify a topic, narrow it down, conduct preliminary research, and ensure it is clear, focused, and researchable.

What makes a good research question?

Clarity, specificity, feasibility, relevance, and the ability to guide the research effectively.

Can a research question change?

Yes, it can evolve based on initial findings, further literature review, and the research process.

What is the difference between a research question and a hypothesis?

A research question guides the study; a hypothesis is a testable prediction about the relationship between variables.

How specific should a research question be?

It should be specific enough to provide clear direction but broad enough to allow for comprehensive investigation.

What are examples of good research questions?

Examples include: “How does social media affect academic performance?” and “What are the impacts of climate change on agriculture?”

Can a research question be too broad?

Yes, a too broad question can make the research unfocused and challenging to address comprehensively.

What role does a research question play in literature reviews?

It helps identify relevant studies, guides the search for literature, and frames the review’s focus.

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CRO Guide   >  Chapter 3.1

Qualitative Research: Definition, Methodology, Limitation & Examples

Qualitative research is a method focused on understanding human behavior and experiences through non-numerical data. Examples of qualitative research include:

• One-on-one interviews,
• Focus groups, Ethnographic research,
• Case studies,
• Record keeping,
• Qualitative observations

In this article, we’ll provide tips and tricks on how to use qualitative research to better understand your audience through real world examples and improve your ROI. We’ll also learn the difference between qualitative and quantitative data.

Table of Contents

Marketers often seek to understand their customers deeply. Qualitative research methods such as face-to-face interviews, focus groups, and qualitative observations can provide valuable insights into your products, your market, and your customers’ opinions and motivations. Understanding these nuances can significantly enhance marketing strategies and overall customer satisfaction.

What is Qualitative Research

Qualitative research is a market research method that focuses on obtaining data through open-ended and conversational communication. This method focuses on the “why” rather than the “what” people think about you. Thus, qualitative research seeks to uncover the underlying motivations, attitudes, and beliefs that drive people’s actions. 

Let’s say you have an online shop catering to a general audience. You do a demographic analysis and you find out that most of your customers are male. Naturally, you will want to find out why women are not buying from you. And that’s what qualitative research will help you find out.

In the case of your online shop, qualitative research would involve reaching out to female non-customers through methods such as in-depth interviews or focus groups. These interactions provide a platform for women to express their thoughts, feelings, and concerns regarding your products or brand. Through qualitative analysis, you can uncover valuable insights into factors such as product preferences, user experience, brand perception, and barriers to purchase.

Types of Qualitative Research Methods

Qualitative research methods are designed in a manner that helps reveal the behavior and perception of a target audience regarding a particular topic.

The most frequently used qualitative analysis methods are one-on-one interviews, focus groups, ethnographic research, case study research, record keeping, and qualitative observation.

1. One-on-one interviews

Conducting one-on-one interviews is one of the most common qualitative research methods. One of the advantages of this method is that it provides a great opportunity to gather precise data about what people think and their motivations.

Spending time talking to customers not only helps marketers understand who their clients are, but also helps with customer care: clients love hearing from brands. This strengthens the relationship between a brand and its clients and paves the way for customer testimonials.

• A company might conduct interviews to understand why a product failed to meet sales expectations.
• A researcher might use interviews to gather personal stories about experiences with healthcare.

These interviews can be performed face-to-face or on the phone and usually last between half an hour to over two hours. 

When a one-on-one interview is conducted face-to-face, it also gives the marketer the opportunity to read the body language of the respondent and match the responses.

2. Focus groups

Focus groups gather a small number of people to discuss and provide feedback on a particular subject. The ideal size of a focus group is usually between five and eight participants. The size of focus groups should reflect the participants’ familiarity with the topic. For less important topics or when participants have little experience, a group of 10 can be effective. For more critical topics or when participants are more knowledgeable, a smaller group of five to six is preferable for deeper discussions.

The main goal of a focus group is to find answers to the “why”, “what”, and “how” questions. This method is highly effective in exploring people’s feelings and ideas in a social setting, where group dynamics can bring out insights that might not emerge in one-on-one situations.

• A focus group could be used to test reactions to a new product concept.
• Marketers might use focus groups to see how different demographic groups react to an advertising campaign.

One advantage that focus groups have is that the marketer doesn’t necessarily have to interact with the group in person. Nowadays focus groups can be sent as online qualitative surveys on various devices.

Focus groups are an expensive option compared to the other qualitative research methods, which is why they are typically used to explain complex processes.

3. Ethnographic research

Ethnographic research is the most in-depth observational method that studies individuals in their naturally occurring environment.

This method aims at understanding the cultures, challenges, motivations, and settings that occur.

• A study of workplace culture within a tech startup.
• Observational research in a remote village to understand local traditions.

Ethnographic research requires the marketer to adapt to the target audiences’ environments (a different organization, a different city, or even a remote location), which is why geographical constraints can be an issue while collecting data.

This type of research can last from a few days to a few years. It’s challenging and time-consuming and solely depends on the expertise of the marketer to be able to analyze, observe, and infer the data.

4. Case study research

The case study method has grown into a valuable qualitative research method. This type of research method is usually used in education or social sciences. It involves a comprehensive examination of a single instance or event, providing detailed insights into complex issues in real-life contexts.  

• Analyzing a single school’s innovative teaching method.
• A detailed study of a patient’s medical treatment over several years.

Case study research may seem difficult to operate, but it’s actually one of the simplest ways of conducting research as it involves a deep dive and thorough understanding of the data collection methods and inferring the data.

5. Record keeping

Record keeping is similar to going to the library: you go over books or any other reference material to collect relevant data. This method uses already existing reliable documents and similar sources of information as a data source.

• Historical research using old newspapers and letters.
• A study on policy changes over the years by examining government records.

This method is useful for constructing a historical context around a research topic or verifying other findings with documented evidence.

6. Qualitative observation

Qualitative observation is a method that uses subjective methodologies to gather systematic information or data. This method deals with the five major sensory organs and their functioning, sight, smell, touch, taste, and hearing.

• Sight : Observing the way customers visually interact with product displays in a store to understand their browsing behaviors and preferences.
• Smell : Noting reactions of consumers to different scents in a fragrance shop to study the impact of olfactory elements on product preference.
• Touch : Watching how individuals interact with different materials in a clothing store to assess the importance of texture in fabric selection.
• Taste : Evaluating reactions of participants in a taste test to identify flavor profiles that appeal to different demographic groups.
• Hearing : Documenting responses to changes in background music within a retail environment to determine its effect on shopping behavior and mood.

Below we are also providing real-life examples of qualitative research that demonstrate practical applications across various contexts:

Qualitative Research Real World Examples

Let’s explore some examples of how qualitative research can be applied in different contexts.

1. Online grocery shop with a predominantly male audience

Method used: one-on-one interviews.

Let’s go back to one of the previous examples. You have an online grocery shop. By nature, it addresses a general audience, but after you do a demographic analysis you find out that most of your customers are male.

One good method to determine why women are not buying from you is to hold one-on-one interviews with potential customers in the category.

Interviewing a sample of potential female customers should reveal why they don’t find your store appealing. The reasons could range from not stocking enough products for women to perhaps the store’s emphasis on heavy-duty tools and automotive products, for example. These insights can guide adjustments in inventory and marketing strategies.

2. Software company launching a new product

Method used: focus groups.

Focus groups are great for establishing product-market fit.

Let’s assume you are a software company that wants to launch a new product and you hold a focus group with 12 people. Although getting their feedback regarding users’ experience with the product is a good thing, this sample is too small to define how the entire market will react to your product.

So what you can do instead is holding multiple focus groups in 20 different geographic regions. Each region should be hosting a group of 12 for each market segment; you can even segment your audience based on age. This would be a better way to establish credibility in the feedback you receive.

3. Alan Pushkin’s “God’s Choice: The Total World of a Fundamentalist Christian School”

Method used: ethnographic research.

Moving from a fictional example to a real-life one, let’s analyze Alan Peshkin’s 1986 book “God’s Choice: The Total World of a Fundamentalist Christian School”.

Peshkin studied the culture of Bethany Baptist Academy by interviewing the students, parents, teachers, and members of the community alike, and spending eighteen months observing them to provide a comprehensive and in-depth analysis of Christian schooling as an alternative to public education.

The study highlights the school’s unified purpose, rigorous academic environment, and strong community support while also pointing out its lack of cultural diversity and openness to differing viewpoints. These insights are crucial for understanding how such educational settings operate and what they offer to students.

Even after discovering all this, Peshkin still presented the school in a positive light and stated that public schools have much to learn from such schools.

Peshkin’s in-depth research represents a qualitative study that uses observations and unstructured interviews, without any assumptions or hypotheses. He utilizes descriptive or non-quantifiable data on Bethany Baptist Academy specifically, without attempting to generalize the findings to other Christian schools.

4. Understanding buyers’ trends

Method used: record keeping.

Another way marketers can use quality research is to understand buyers’ trends. To do this, marketers need to look at historical data for both their company and their industry and identify where buyers are purchasing items in higher volumes.

For example, electronics distributors know that the holiday season is a peak market for sales while life insurance agents find that spring and summer wedding months are good seasons for targeting new clients.

5. Determining products/services missing from the market

Conducting your own research isn’t always necessary. If there are significant breakthroughs in your industry, you can use industry data and adapt it to your marketing needs.

The influx of hacking and hijacking of cloud-based information has made Internet security a topic of many industry reports lately. A software company could use these reports to better understand the problems its clients are facing.

As a result, the company can provide solutions prospects already know they need.

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Qualitative Research Approaches

Once the marketer has decided that their research questions will provide data that is qualitative in nature, the next step is to choose the appropriate qualitative approach.

The approach chosen will take into account the purpose of the research, the role of the researcher, the data collected, the method of data analysis , and how the results will be presented. The most common approaches include:

• Narrative : This method focuses on individual life stories to understand personal experiences and journeys. It examines how people structure their stories and the themes within them to explore human existence. For example, a narrative study might look at cancer survivors to understand their resilience and coping strategies.
• Phenomenology : attempts to understand or explain life experiences or phenomena; It aims to reveal the depth of human consciousness and perception, such as by studying the daily lives of those with chronic illnesses.
• Grounded theory : investigates the process, action, or interaction with the goal of developing a theory “grounded” in observations and empirical data. 
• Ethnography : describes and interprets an ethnic, cultural, or social group;
• Case study : examines episodic events in a definable framework, develops in-depth analyses of single or multiple cases, and generally explains “how”. An example might be studying a community health program to evaluate its success and impact.

How to Analyze Qualitative Data

Analyzing qualitative data involves interpreting non-numerical data to uncover patterns, themes, and deeper insights. This process is typically more subjective and requires a systematic approach to ensure reliability and validity. 

1. Data Collection

Ensure that your data collection methods (e.g., interviews, focus groups, observations) are well-documented and comprehensive. This step is crucial because the quality and depth of the data collected will significantly influence the analysis.

2. Data Preparation

Once collected, the data needs to be organized. Transcribe audio and video recordings, and gather all notes and documents. Ensure that all data is anonymized to protect participant confidentiality where necessary.

3. Familiarization

Immerse yourself in the data by reading through the materials multiple times. This helps you get a general sense of the information and begin identifying patterns or recurring themes.

Develop a coding system to tag data with labels that summarize and account for each piece of information. Codes can be words, phrases, or acronyms that represent how these segments relate to your research questions.

• Descriptive Coding : Summarize the primary topic of the data.
• In Vivo Coding : Use language and terms used by the participants themselves.
• Process Coding : Use gerunds (“-ing” words) to label the processes at play.
• Emotion Coding : Identify and record the emotions conveyed or experienced.

5. Thematic Development

Group codes into themes that represent larger patterns in the data. These themes should relate directly to the research questions and form a coherent narrative about the findings.

6. Interpreting the Data

Interpret the data by constructing a logical narrative. This involves piecing together the themes to explain larger insights about the data. Link the results back to your research objectives and existing literature to bolster your interpretations.

7. Validation

Check the reliability and validity of your findings by reviewing if the interpretations are supported by the data. This may involve revisiting the data multiple times or discussing the findings with colleagues or participants for validation.

8. Reporting

Finally, present the findings in a clear and organized manner. Use direct quotes and detailed descriptions to illustrate the themes and insights. The report should communicate the narrative you’ve built from your data, clearly linking your findings to your research questions.

Limitations of qualitative research

The disadvantages of qualitative research are quite unique. The techniques of the data collector and their own unique observations can alter the information in subtle ways. That being said, these are the qualitative research’s limitations:

1. It’s a time-consuming process

The main drawback of qualitative study is that the process is time-consuming. Another problem is that the interpretations are limited. Personal experience and knowledge influence observations and conclusions.

Thus, qualitative research might take several weeks or months. Also, since this process delves into personal interaction for data collection, discussions often tend to deviate from the main issue to be studied.

2. You can’t verify the results of qualitative research

Because qualitative research is open-ended, participants have more control over the content of the data collected. So the marketer is not able to verify the results objectively against the scenarios stated by the respondents. For example, in a focus group discussing a new product, participants might express their feelings about the design and functionality. However, these opinions are influenced by individual tastes and experiences, making it difficult to ascertain a universally applicable conclusion from these discussions.

3. It’s a labor-intensive approach

Qualitative research requires a labor-intensive analysis process such as categorization, recording, etc. Similarly, qualitative research requires well-experienced marketers to obtain the needed data from a group of respondents.

4. It’s difficult to investigate causality

Qualitative research requires thoughtful planning to ensure the obtained results are accurate. There is no way to analyze qualitative data mathematically. This type of research is based more on opinion and judgment rather than results. Because all qualitative studies are unique they are difficult to replicate.

5. Qualitative research is not statistically representative

Because qualitative research is a perspective-based method of research, the responses given are not measured.

Comparisons can be made and this can lead toward duplication, but for the most part, quantitative data is required for circumstances that need statistical representation and that is not part of the qualitative research process.

While doing a qualitative study, it’s important to cross-reference the data obtained with the quantitative data. By continuously surveying prospects and customers marketers can build a stronger database of useful information.

Quantitative vs. Qualitative Research

Image source

Quantitative and qualitative research are two distinct methodologies used in the field of market research, each offering unique insights and approaches to understanding consumer behavior and preferences.

As we already defined, qualitative analysis seeks to explore the deeper meanings, perceptions, and motivations behind human behavior through non-numerical data. On the other hand, quantitative research focuses on collecting and analyzing numerical data to identify patterns, trends, and statistical relationships.  

Let’s explore their key differences: 

Nature of Data:

• Quantitative research : Involves numerical data that can be measured and analyzed statistically.
• Qualitative research : Focuses on non-numerical data, such as words, images, and observations, to capture subjective experiences and meanings.

Research Questions:

• Quantitative research : Typically addresses questions related to “how many,” “how much,” or “to what extent,” aiming to quantify relationships and patterns.
• Qualitative research: Explores questions related to “why” and “how,” aiming to understand the underlying motivations, beliefs, and perceptions of individuals.

Data Collection Methods:

• Quantitative research : Relies on structured surveys, experiments, or observations with predefined variables and measures.
• Qualitative research : Utilizes open-ended interviews, focus groups, participant observations, and textual analysis to gather rich, contextually nuanced data.

Analysis Techniques:

• Quantitative research: Involves statistical analysis to identify correlations, associations, or differences between variables.
• Qualitative research: Employs thematic analysis, coding, and interpretation to uncover patterns, themes, and insights within qualitative data.

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Over recent months, tech companies have been laying workers off by the thousands. It is estimated that in 2022 alone, over 120,000 people have been dismissed from their job at some of the biggest players in tech – Meta , Amazon , Netflix , and soon Google – and smaller firms and starts ups as well. Announcements of cuts keep coming.

Recent layoffs across the tech sector are an example of “social contagion” – companies are laying off workers because everyone is doing it, says Stanford business Professor Jeffrey Pfeffer. (Image credit: Courtesy Jeffrey Pfeffer)

What explains why so many companies are laying large numbers of their workforce off? The answer is simple: copycat behavior, according to Jeffrey Pfeffer, a professor at the Stanford Graduate School of Business .

Here, Stanford News talks to Pfeffer about how the workforce reductions that are happening across the tech industry are a result mostly of “social contagion”: Behavior spreads through a network as companies almost mindlessly copy what others are doing. When a few firms fire staff, others will probably follow suit. Most problematic, it’s a behavior that kills people : For example, research has shown that layoffs can increase the odds of suicide by two times or more .

Moreover, layoffs don’t work to improve company performance,  Pfeffer adds. Academic studies have shown that time and time again, workplace reductions don’t do much for paring costs. Severance packages cost money, layoffs increase unemployment insurance rates, and cuts reduce workplace morale and productivity as remaining employees are left wondering, “Could I be fired too?”

For over four decades, Pfeffer, the Thomas D. Dee II Professor of Organizational Behavior, has studied hiring and firing practices in companies across the world. He’s met with business leaders at some of the country’s top companies and their employees to learn what makes – and doesn’t make – effective, evidence-based management. His recent book Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance–And What We Can Do About It (Harper Business, 2018) looks at how management practices, including layoffs, are hurting, and in some cases, killing workers.  

This interview has been edited for length and clarity.

Why are so many tech companies laying people off right now?

The tech industry layoffs are basically an instance of social contagion, in which companies imitate what others are doing. If you look for reasons for why companies do layoffs, the reason is that everybody else is doing it. Layoffs are the result of imitative behavior and are not particularly evidence-based.

I’ve had people say to me that they know layoffs are harmful to company well-being, let alone the well-being of employees, and don’t accomplish much, but everybody is doing layoffs and their board is asking why they aren’t doing layoffs also.

Do you think layoffs in tech are some indication of a tech bubble bursting or the company preparing for a recession?

Could there be a tech recession? Yes. Was there a bubble in valuations? Absolutely. Did Meta overhire? Probably. But is that why they are laying people off? Of course not. Meta has plenty of money. These companies are all making money. They are doing it because other companies are doing it.

What are some myths or misunderstandings about layoffs?

Layoffs often do not cut costs, as there are many instances of laid-off employees being hired back as contractors, with companies paying the contracting firm. Layoffs often do not increase stock prices, in part because layoffs can signal that a company is having difficulty. Layoffs do not increase productivity. Layoffs do not solve what is often the underlying problem, which is often an ineffective strategy, a loss of market share, or too little revenue. Layoffs are basically a bad decision.

Companies sometimes lay off people that they have just recruited – oftentimes with paid recruitment bonuses. When the economy turns back in the next 12, 14, or 18 months, they will go back to the market and compete with the same companies to hire talent. They are basically buying labor at a high price and selling low. Not the best decision.

People don’t pay attention to the evidence against layoffs. The evidence is pretty extensive, some of it is reviewed in the book I wrote on human resource management, The Human Equation: Building Profits by Putting People First. If companies paid attention to the evidence, they could get some competitive leverage because they would actually be basing their decisions on science.

You’ve written about the negative health effects of layoffs. Can you talk about some of the research on this topic by you and others?

Layoffs kill people, literally . They kill people in a number of ways. Layoffs increase the odds of suicide by two and a half times. This is also true outside of the United States, even in countries with better social safety nets than the U.S., like New Zealand.

Layoffs increase mortality by 15-20% over the following 20 years.

There are also health and attitudinal consequences for managers who are laying people off as well as for the employees who remain . Not surprisingly, layoffs increase people’s stress . Stress, like many attitudes and emotions, is contagious. Depression is contagious , and layoffs increase stress and depression, which are bad for health.

Unhealthy stress leads to a variety of behaviors such as smoking and drinking more , drug taking , and overeating . Stress is also related to addiction , and layoffs of course increase stress.

What was your reaction to some of the recent headlines of mass layoffs, like Meta laying off 11,000 employees?

I am concerned. Most of my recent research is focused on the effect of the workplace on human health and how economic insecurity is bad for people. This is on the heels of the COVID pandemic and the social isolation resulting from that, which was also bad for people.

We ought to place a higher priority on human life.

If layoffs are contagious within an industry, could it then spread across industries, leading to other sectors cutting staff?

Of course, it already has. Layoffs are contagious across industries and within industries. The logic driving this, which doesn’t sound like very sensible logic because it’s not, is people say, “Everybody else is doing it, why aren’t we?”

Retailers are pre-emptively laying off staff, even as final demand remains uncertain. Apparently, many organizations will trade off a worse customer experience for reduced staffing costs, not taking into account the well-established finding that is typically much more expensive to attract new customers than it is to keep existing ones happy.

Are there past examples of contagious layoffs like the one we are seeing now, and what lessons were learned?

After the Sept. 11, 2001, terrorist attacks, every airline except Southwest did layoffs. By the end of that year, Southwest, which did not do any layoffs, gained market share. A.G. Lafley, who was the former CEO of Procter and Gamble, said the best time to gain ground on your competition is when they are in retreat – when they are cutting their services, when they are cutting their product innovation because they have laid people off. James Goodnight, the CEO of the software company SAS Institute, has also never done layoffs – he actually hired during the last two recessions because he said it’s the best time to pick up talent.

Any advice to workers who may have been laid off?

My advice to a worker who has been laid off is when they find a job in a company where they say people are their most important asset, they actually check to be sure that the company behaves consistently with that espoused value when times are tough.

If layoffs don’t work, what is a better solution for companies that want to mitigate the problems they believe layoffs will address?

One thing that Lincoln Electric, which is a famous manufacturer of arc welding equipment, did well is instead of laying off 10% of their workforce, they had everybody take a 10% wage cut except for senior management, which took a larger cut. So instead of giving 100% of the pain to 10% of the people, they give 100% of the people 10% of the pain.

Companies could use economic stringency as an opportunity, as Goodnight at the SAS Institute did in the 2008 recession and in the 2000 tech recession. He used the downturn to upgrade workforce skills as competitors eliminated jobs, thereby putting talent on the street. He actually hired during the 2000 recession and saw it as an opportunity to gain ground on the competition and gain market share when everybody was cutting jobs and stopped innovating. And it is [an opportunity]. Social media is not going away. Artificial intelligence, statistical software, and web services industries – none of these things are going to disappear.

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• Open access
• Published: 17 October 2023

The impact of founder personalities on startup success

• Paul X. McCarthy 1 , 2 ,
• Xian Gong 3 ,
• Fabian Braesemann 4 , 5 ,
• Fabian Stephany 4 , 5 ,
• Marian-Andrei Rizoiu 3 &
• Margaret L. Kern 6  

Scientific Reports volume  13 , Article number:  17200 ( 2023 ) Cite this article

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An Author Correction to this article was published on 07 May 2024

This article has been updated

Startup companies solve many of today’s most challenging problems, such as the decarbonisation of the economy or the development of novel life-saving vaccines. Startups are a vital source of innovation, yet the most innovative are also the least likely to survive. The probability of success of startups has been shown to relate to several firm-level factors such as industry, location and the economy of the day. Still, attention has increasingly considered internal factors relating to the firm’s founding team, including their previous experiences and failures, their centrality in a global network of other founders and investors, as well as the team’s size. The effects of founders’ personalities on the success of new ventures are, however, mainly unknown. Here, we show that founder personality traits are a significant feature of a firm’s ultimate success. We draw upon detailed data about the success of a large-scale global sample of startups (n = 21,187). We find that the Big Five personality traits of startup founders across 30 dimensions significantly differ from that of the population at large. Key personality facets that distinguish successful entrepreneurs include a preference for variety, novelty and starting new things (openness to adventure), like being the centre of attention (lower levels of modesty) and being exuberant (higher activity levels). We do not find one ’Founder-type’ personality; instead, six different personality types appear. Our results also demonstrate the benefits of larger, personality-diverse teams in startups, which show an increased likelihood of success. The findings emphasise the role of the diversity of personality types as a novel dimension of team diversity that influences performance and success.

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Introduction.

The success of startups is vital to economic growth and renewal, with a small number of young, high-growth firms creating a disproportionately large share of all new jobs 1 , 2 . Startups create jobs and drive economic growth, and they are also an essential vehicle for solving some of society’s most pressing challenges.

As a poignant example, six centuries ago, the German city of Mainz was abuzz as the birthplace of the world’s first moveable-type press created by Johannes Gutenberg. However, in the early part of this century, it faced several economic challenges, including rising unemployment and a significant and growing municipal debt. Then in 2008, two Turkish immigrants formed the company BioNTech in Mainz with another university research colleague. Together they pioneered new mRNA-based technologies. In 2020, BioNTech partnered with US pharmaceutical giant Pfizer to create one of only a handful of vaccines worldwide for Covid-19, saving an estimated six million lives 3 . The economic benefit to Europe and, in particular, the German city where the vaccine was developed has been significant, with windfall tax receipts to the government clearing Mainz’s €1.3bn debt and enabling tax rates to be reduced, attracting other businesses to the region as well as inspiring a whole new generation of startups 4 .

While stories such as the success of BioNTech are often retold and remembered, their success is the exception rather than the rule. The overwhelming majority of startups ultimately fail. One study of 775 startups in Canada that successfully attracted external investment found only 35% were still operating seven years later 5 .

But what determines the success of these ‘lucky few’? When assessing the success factors of startups, especially in the early-stage unproven phase, venture capitalists and other investors offer valuable insights. Three different schools of thought characterise their perspectives: first, supply-side or product investors : those who prioritise investing in firms they consider to have novel and superior products and services, investing in companies with intellectual property such as patents and trademarks. Secondly, demand-side or market-based investors : those who prioritise investing in areas of highest market interest, such as in hot areas of technology like quantum computing or recurrent or emerging large-scale social and economic challenges such as the decarbonisation of the economy. Thirdly, talent investors : those who prioritise the foundation team above the startup’s initial products or what industry or problem it is looking to address.

Investors who adopt the third perspective and prioritise talent often recognise that a good team can overcome many challenges in the lead-up to product-market fit. And while the initial products of a startup may or may not work a successful and well-functioning team has the potential to pivot to new markets and new products, even if the initial ones prove untenable. Not surprisingly, an industry ‘autopsy’ into 101 tech startup failures found 23% were due to not having the right team—the number three cause of failure ahead of running out of cash or not having a product that meets the market need 6 .

Accordingly, early entrepreneurship research was focused on the personality of founders, but the focus shifted away in the mid-1980s onwards towards more environmental factors such as venture capital financing 7 , 8 , 9 , networks 10 , location 11 and due to a range of issues and challenges identified with the early entrepreneurship personality research 12 , 13 . At the turn of the 21st century, some scholars began exploring ways to combine context and personality and reconcile entrepreneurs’ individual traits with features of their environment. In her influential work ’The Sociology of Entrepreneurship’, Patricia H. Thornton 14 discusses two perspectives on entrepreneurship: the supply-side perspective (personality theory) and the demand-side perspective (environmental approach). The supply-side perspective focuses on the individual traits of entrepreneurs. In contrast, the demand-side perspective focuses on the context in which entrepreneurship occurs, with factors such as finance, industry and geography each playing their part. In the past two decades, there has been a revival of interest and research that explores how entrepreneurs’ personality relates to the success of their ventures. This new and growing body of research includes several reviews and meta-studies, which show that personality traits play an important role in both career success and entrepreneurship 15 , 16 , 17 , 18 , 19 , that there is heterogeneity in definitions and samples used in research on entrepreneurship 16 , 18 , and that founder personality plays an important role in overall startup outcomes 17 , 19 .

Motivated by the pivotal role of the personality of founders on startup success outlined in these recent contributions, we investigate two main research questions:

Which personality features characterise founders?

Do their personalities, particularly the diversity of personality types in founder teams, play a role in startup success?

We aim to understand whether certain founder personalities and their combinations relate to startup success, defined as whether their company has been acquired, acquired another company or listed on a public stock exchange. For the quantitative analysis, we draw on a previously published methodology 20 , which matches people to their ‘ideal’ jobs based on social media-inferred personality traits.

We find that personality traits matter for startup success. In addition to firm-level factors of location, industry and company age, we show that founders’ specific Big Five personality traits, such as adventurousness and openness, are significantly more widespread among successful startups. As we find that companies with multi-founder teams are more likely to succeed, we cluster founders in six different and distinct personality groups to underline the relevance of the complementarity in personality traits among founder teams. Startups with diverse and specific combinations of founder types (e. g., an adventurous ‘Leader’, a conscientious ‘Accomplisher’, and an extroverted ‘Developer’) have significantly higher odds of success.

We organise the rest of this paper as follows. In the Section " Results ", we introduce the data used and the methods applied to relate founders’ psychological traits with their startups’ success. We introduce the natural language processing method to derive individual and team personality characteristics and the clustering technique to identify personality groups. Then, we present the result for multi-variate regression analysis that allows us to relate firm success with external and personality features. Subsequently, the Section " Discussion " mentions limitations and opportunities for future research in this domain. In the Section " Methods ", we describe the data, the variables in use, and the clustering in greater detail. Robustness checks and additional analyses can be found in the Supplementary Information.

Our analysis relies on two datasets. We infer individual personality facets via a previously published methodology 20 from Twitter user profiles. Here, we restrict our analysis to founders with a Crunchbase profile. Crunchbase is the world’s largest directory on startups. It provides information about more than one million companies, primarily focused on funding and investors. A company’s public Crunchbase profile can be considered a digital business card of an early-stage venture. As such, the founding teams tend to provide information about themselves, including their educational background or a link to their Twitter account.

We infer the personality profiles of the founding teams of early-stage ventures from their publicly available Twitter profiles, using the methodology described by Kern et al. 20 . Then, we correlate this information to data from Crunchbase to determine whether particular combinations of personality traits correspond to the success of early-stage ventures. The final dataset used in the success prediction model contains n = 21,187 startup companies (for more details on the data see the Methods section and SI section  A.5 ).

Revisions of Crunchbase as a data source for investigations on a firm and industry level confirm the platform to be a useful and valuable source of data for startups research, as comparisons with other sources at micro-level, e.g., VentureXpert or PwC, also suggest that the platform’s coverage is very comprehensive, especially for start-ups located in the United States 21 . Moreover, aggregate statistics on funding rounds by country and year are quite similar to those produced with other established sources, going to validate the use of Crunchbase as a reliable source in terms of coverage of funded ventures. For instance, Crunchbase covers about the same number of investment rounds in the analogous sectors as collected by the National Venture Capital Association 22 . However, we acknowledge that the data source might suffer from registration latency (a certain delay between the foundation of the company and its actual registration on Crunchbase) and success bias in company status (the likeliness that failed companies decide to delete their profile from the database).

The definition of startup success

The success of startups is uncertain, dependent on many factors and can be measured in various ways. Due to the likelihood of failure in startups, some large-scale studies have looked at which features predict startup survival rates 23 , and others focus on fundraising from external investors at various stages 24 . Success for startups can be measured in multiple ways, such as the amount of external investment attracted, the number of new products shipped or the annual growth in revenue. But sometimes external investments are misguided, revenue growth can be short-lived, and new products may fail to find traction.

Success in a startup is typically staged and can appear in different forms and times. For example, a startup may be seen to be successful when it finds a clear solution to a widely recognised problem, such as developing a successful vaccine. On the other hand, it could be achieving some measure of commercial success, such as rapidly accelerating sales or becoming profitable or at least cash positive. Or it could be reaching an exit for foundation investors via a trade sale, acquisition or listing of its shares for sale on a public stock exchange via an Initial Public Offering (IPO).

For our study, we focused on the startup’s extrinsic success rather than the founders’ intrinsic success per se, as its more visible, objective and measurable. A frequently considered measure of success is the attraction of external investment by venture capitalists 25 . However, this is not in and of itself a good measure of clear, incontrovertible success, particularly for early-stage ventures. This is because it reflects investors’ expectations of a startup’s success potential rather than actual business success. Similarly, we considered other measures like revenue growth 26 , liquidity events 27 , 28 , 29 , profitability 30 and social impact 31 , all of which have benefits as they capture incremental success, but each also comes with operational measurement challenges.

Therefore, we apply the success definition initially introduced by Bonaventura et al. 32 , namely that a startup is acquired, acquires another company or has an initial public offering (IPO). We consider any of these major capital liquidation events as a clear threshold signal that the company has matured from an early-stage venture to becoming or is on its way to becoming a mature company with clear and often significant business growth prospects. Together these three major liquidity events capture the primary forms of exit for external investors (an acquisition or trade sale and an IPO). For companies with a longer autonomous growth runway, acquiring another company marks a similar milestone of scale, maturity and capability.

Using multifactor analysis and a binary classification prediction model of startup success, we looked at many variables together and their relative influence on the probability of the success of startups. We looked at seven categories of factors through three lenses of firm-level factors: (1) location, (2) industry, (3) age of the startup; founder-level factors: (4) number of founders, (5) gender of founders, (6) personality characteristics of founders and; lastly team-level factors: (7) founder-team personality combinations. The model performance and relative impacts on the probability of startup success of each of these categories of founders are illustrated in more detail in section  A.6 of the Supplementary Information (in particular Extended Data Fig.  19 and Extended Data Fig.  20 ). In total, we considered over three hundred variables (n = 323) and their relative significant associations with success.

The personality of founders

Besides product-market, industry, and firm-level factors (see SI section  A.1 ), research suggests that the personalities of founders play a crucial role in startup success 19 . Therefore, we examine the personality characteristics of individual startup founders and teams of founders in relationship to their firm’s success by applying the success definition used by Bonaventura et al. 32 .

Employing established methods 33 , 34 , 35 , we inferred the personality traits across 30 dimensions (Big Five facets) of a large global sample of startup founders. The startup founders cohort was created from a subset of founders from the global startup industry directory Crunchbase, who are also active on the social media platform Twitter.

To measure the personality of the founders, we used the Big Five, a popular model of personality which includes five core traits: Openness to Experience, Conscientiousness, Extraversion, Agreeableness, and Emotional stability. Each of these traits can be further broken down into thirty distinct facets. Studies have found that the Big Five predict meaningful life outcomes, such as physical and mental health, longevity, social relationships, health-related behaviours, antisocial behaviour, and social contribution, at levels on par with intelligence and socioeconomic status 36 Using machine learning to infer personality traits by analysing the use of language and activity on social media has been shown to be more accurate than predictions of coworkers, friends and family and similar in accuracy to the judgement of spouses 37 . Further, as other research has shown, we assume that personality traits remain stable in adulthood even through significant life events 38 , 39 , 40 . Personality traits have been shown to emerge continuously from those already evident in adolescence 41 and are not significantly influenced by external life events such as becoming divorced or unemployed 42 . This suggests that the direction of any measurable effect goes from founder personalities to startup success and not vice versa.

As a first investigation to what extent personality traits might relate to entrepreneurship, we use the personality characteristics of individuals to predict whether they were an entrepreneur or an employee. We trained and tested a machine-learning random forest classifier to distinguish and classify entrepreneurs from employees and vice-versa using inferred personality vectors alone. As a result, we found we could correctly predict entrepreneurs with 77% accuracy and employees with 88% accuracy (Fig.  1 A). Thus, based on personality information alone, we correctly predict all unseen new samples with 82.5% accuracy (See SI section  A.2 for more details on this analysis, the classification modelling and prediction accuracy).

We explored in greater detail which personality features are most prominent among entrepreneurs. We found that the subdomain or facet of Adventurousness within the Big Five Domain of Openness was significant and had the largest effect size. The facet of Modesty within the Big Five Domain of Agreeableness and Activity Level within the Big Five Domain of Extraversion was the subsequent most considerable effect (Fig.  1 B). Adventurousness in the Big Five framework is defined as the preference for variety, novelty and starting new things—which are consistent with the role of a startup founder whose role, especially in the early life of the company, is to explore things that do not scale easily 43 and is about developing and testing new products, services and business models with the market.

Once we derived and tested the Big Five personality features for each entrepreneur in our data set, we examined whether there is evidence indicating that startup founders naturally cluster according to their personality features using a Hopkins test (see Extended Data Figure  6 ). We discovered clear clustering tendencies in the data compared with other renowned reference data sets known to have clusters. Then, once we established the founder data clusters, we used agglomerative hierarchical clustering. This ‘bottom-up’ clustering technique initially treats each observation as an individual cluster. Then it merges them to create a hierarchy of possible cluster schemes with differing numbers of groups (See Extended Data Fig.  7 ). And lastly, we identified the optimum number of clusters based on the outcome of four different clustering performance measurements: Davies-Bouldin Index, Silhouette coefficients, Calinski-Harabas Index and Dunn Index (see Extended Data Figure  8 ). We find that the optimum number of clusters of startup founders based on their personality features is six (labelled #0 through to #5), as shown in Fig.  1 C.

To better understand the context of different founder types, we positioned each of the six types of founders within an occupation-personality matrix established from previous research 44 . This research showed that ‘each job has its own personality’ using a substantial sample of employees across various jobs. Utilising the methodology employed in this study, we assigned labels to the cluster names #0 to #5, which correspond to the identified occupation tribes that best describe the personality facets represented by the clusters (see Extended Data Fig.  9 for an overview of these tribes, as identified by McCarthy et al. 44 ).

Utilising this approach, we identify three ’purebred’ clusters: #0, #2 and #5, whose members are dominated by a single tribe (larger than 60% of all individuals in each cluster are characterised by one tribe). Thus, these clusters represent and share personality attributes of these previously identified occupation-personality tribes 44 , which have the following known distinctive personality attributes (see also Table  1 ):

Accomplishers (#0) —Organised & outgoing. confident, down-to-earth, content, accommodating, mild-tempered & self-assured.

Leaders (#2) —Adventurous, persistent, dispassionate, assertive, self-controlled, calm under pressure, philosophical, excitement-seeking & confident.

Fighters (#5) —Spontaneous and impulsive, tough, sceptical, and uncompromising.

We labelled these clusters with the tribe names, acknowledging that labels are somewhat arbitrary, based on our best interpretation of the data (See SI section  A.3 for more details).

For the remaining three clusters #1, #3 and #4, we can see they are ‘hybrids’, meaning that the founders within them come from a mix of different tribes, with no one tribe representing more than 50% of the members of that cluster. However, the tribes with the largest share were noted as #1 Experts/Engineers, #3 Fighters, and #4 Operators.

To label these three hybrid clusters, we examined the closest occupations to the median personality features of each cluster. We selected a name that reflected the common themes of these occupations, namely:

Experts/Engineers (#1) as the closest roles included Materials Engineers and Chemical Engineers. This is consistent with this cluster’s personality footprint, which is highest in openness in the facets of imagination and intellect.

Developers (#3) as the closest roles include Application Developers and related technology roles such as Business Systems Analysts and Product Managers.

Operators (#4) as the closest roles include service, maintenance and operations functions, including Bicycle Mechanic, Mechanic and Service Manager. This is also consistent with one of the key personality traits of high conscientiousness in the facet of orderliness and high agreeableness in the facet of humility for founders in this cluster.

Founder-Level Factors of Startup Success. ( A ), Successful entrepreneurs differ from successful employees. They can be accurately distinguished using a classifier with personality information alone. ( B ), Successful entrepreneurs have different Big Five facet distributions, especially on adventurousness, modesty and activity level. ( C ), Founders come in six different types: Fighters, Operators, Accomplishers, Leaders, Engineers and Developers (FOALED) ( D ), Each founder Personality-Type has its distinct facet.

Together, these six different types of startup founders (Fig.  1 C) represent a framework we call the FOALED model of founder types—an acronym of Fighters, Operators, Accomplishers, Leaders, Engineers and D evelopers.

Each founder’s personality type has its distinct facet footprint (for more details, see Extended Data Figure  10 in SI section  A.3 ). Also, we observe a central core of correlated features that are high for all types of entrepreneurs, including intellect, adventurousness and activity level (Fig.  1 D).To test the robustness of the clustering of the personality facets, we compare the mean scores of the individual facets per cluster with a 20-fold resampling of the data and find that the clusters are, overall, largely robust against resampling (see Extended Data Figure  11 in SI section  A.3 for more details).

We also find that the clusters accord with the distribution of founders’ roles in their startups. For example, Accomplishers are often Chief Executive Officers, Chief Financial Officers, or Chief Operating Officers, while Fighters tend to be Chief Technical Officers, Chief Product Officers, or Chief Commercial Officers (see Extended Data Fig.  12 in SI section  A.4 for more details).

The ensemble theory of success

While founders’ individual personality traits, such as Adventurousness or Openness, show to be related to their firms’ success, we also hypothesise that the combination, or ensemble, of personality characteristics of a founding team impacts the chances of success. The logic behind this reasoning is complementarity, which is proposed by contemporary research on the functional roles of founder teams. Examples of these clear functional roles have evolved in established industries such as film and television, construction, and advertising 45 . When we subsequently explored the combinations of personality types among founders and their relationship to the probability of startup success, adjusted for a range of other factors in a multi-factorial analysis, we found significantly increased chances of success for mixed foundation teams:

Initially, we find that firms with multiple founders are more likely to succeed, as illustrated in Fig.  2 A, which shows firms with three or more founders are more than twice as likely to succeed than solo-founded startups. This finding is consistent with investors’ advice to founders and previous studies 46 . We also noted that some personality types of founders increase the probability of success more than others, as shown in SI section  A.6 (Extended Data Figures  16 and 17 ). Also, we note that gender differences play out in the distribution of personality facets: successful female founders and successful male founders show facet scores that are more similar to each other than are non-successful female founders to non-successful male founders (see Extended Data Figure  18 ).

The Ensemble Theory of Team-Level Factors of Startup Success. ( A ) Having a larger founder team elevates the chances of success. This can be due to multiple reasons, e.g., a more extensive network or knowledge base but also personality diversity. ( B ) We show that joint personality combinations of founders are significantly related to higher chances of success. This is because it takes more than one founder to cover all beneficial personality traits that ‘breed’ success. ( C ) In our multifactor model, we show that firms with diverse and specific combinations of types of founders have significantly higher odds of success.

Access to more extensive networks and capital could explain the benefits of having more founders. Still, as we find here, it also offers a greater diversity of combined personalities, naturally providing a broader range of maximum traits. So, for example, one founder may be more open and adventurous, and another could be highly agreeable and trustworthy, thus, potentially complementing each other’s particular strengths associated with startup success.

The benefits of larger and more personality-diverse foundation teams can be seen in the apparent differences between successful and unsuccessful firms based on their combined Big Five personality team footprints, as illustrated in Fig.  2 B. Here, maximum values for each Big Five trait of a startup’s co-founders are mapped; stratified by successful and non-successful companies. Founder teams of successful startups tend to score higher on Openness, Conscientiousness, Extraversion, and Agreeableness.

When examining the combinations of founders with different personality types, we find that some ensembles of personalities were significantly correlated with greater chances of startup success—while controlling for other variables in the model—as shown in Fig.  2 C (for more details on the modelling, the predictive performance and the coefficient estimates of the final model, see Extended Data Figures  19 , 20 , and 21 in SI section  A.6 ).

Three combinations of trio-founder companies were more than twice as likely to succeed than other combinations, namely teams with (1) a Leader and two Developers , (2) an Operator and two Developers , and (3) an Expert/Engineer , Leader and Developer . To illustrate the potential mechanisms on how personality traits might influence the success of startups, we provide some examples of well-known, successful startup founders and their characteristic personality traits in Extended Data Figure  22 .

Startups are one of the key mechanisms for brilliant ideas to become solutions to some of the world’s most challenging economic and social problems. Examples include the Google search algorithm, disability technology startup Fingerwork’s touchscreen technology that became the basis of the Apple iPhone, or the Biontech mRNA technology that powered Pfizer’s COVID-19 vaccine.

We have shown that founders’ personalities and the combination of personalities in the founding team of a startup have a material and significant impact on its likelihood of success. We have also shown that successful startup founders’ personality traits are significantly different from those of successful employees—so much so that a simple predictor can be trained to distinguish between employees and entrepreneurs with more than 80% accuracy using personality trait data alone.

Just as occupation-personality maps derived from data can provide career guidance tools, so too can data on successful entrepreneurs’ personality traits help people decide whether becoming a founder may be a good choice for them.

We have learnt through this research that there is not one type of ideal ’entrepreneurial’ personality but six different types. Many successful startups have multiple co-founders with a combination of these different personality types.

To a large extent, founding a startup is a team sport; therefore, diversity and complementarity of personalities matter in the foundation team. It has an outsized impact on the company’s likelihood of success. While all startups are high risk, the risk becomes lower with more founders, particularly if they have distinct personality traits.

Our work demonstrates the benefits of personality diversity among the founding team of startups. Greater awareness of this novel form of diversity may help create more resilient startups capable of more significant innovation and impact.

The data-driven research approach presented here comes with certain methodological limitations. The principal data sources of this study—Crunchbase and Twitter—are extensive and comprehensive, but there are characterised by some known and likely sample biases.

Crunchbase is the principal public chronicle of venture capital funding. So, there is some likely sample bias toward: (1) Startup companies that are funded externally: self-funded or bootstrapped companies are less likely to be represented in Crunchbase; (2) technology companies, as that is Crunchbase’s roots; (3) multi-founder companies; (4) male founders: while the representation of female founders is now double that of the mid-2000s, women still represent less than 25% of the sample; (5) companies that succeed: companies that fail, especially those that fail early, are likely to be less represented in the data.

Samples were also limited to those founders who are active on Twitter, which adds additional selection biases. For example, Twitter users typically are younger, more educated and have a higher median income 47 . Another limitation of our approach is the potentially biased presentation of a person’s digital identity on social media, which is the basis for identifying personality traits. For example, recent research suggests that the language and emotional tone used by entrepreneurs in social media can be affected by events such as business failure 48 , which might complicate the personality trait inference.

In addition to sampling biases within the data, there are also significant historical biases in startup culture. For many aspects of the entrepreneurship ecosystem, women, for example, are at a disadvantage 49 . Male-founded companies have historically dominated most startup ecosystems worldwide, representing the majority of founders and the overwhelming majority of venture capital investors. As a result, startups with women have historically attracted significantly fewer funds 50 , in part due to the male bias among venture investors, although this is now changing, albeit slowly 51 .

The research presented here provides quantitative evidence for the relevance of personality types and the diversity of personalities in startups. At the same time, it brings up other questions on how personality traits are related to other factors associated with success, such as:

Will the recent growing focus on promoting and investing in female founders change the nature, composition and dynamics of startups and their personalities leading to a more diverse personality landscape in startups?

Will the growth of startups outside of the United States change what success looks like to investors and hence the role of different personality traits and their association to diverse success metrics?

Many of today’s most renowned entrepreneurs are either Baby Boomers (such as Gates, Branson, Bloomberg) or Generation Xers (such as Benioff, Cannon-Brookes, Musk). However, as we can see, personality is both a predictor and driver of success in entrepreneurship. Will generation-wide differences in personality and outlook affect startups and their success?

Moreover, the findings shown here have natural extensions and applications beyond startups, such as for new projects within large established companies. While not technically startups, many large enterprises and industries such as construction, engineering and the film industry rely on forming new project-based, cross-functional teams that are often new ventures and share many characteristics of startups.

There is also potential for extending this research in other settings in government, NGOs, and within the research community. In scientific research, for example, team diversity in terms of age, ethnicity and gender has been shown to be predictive of impact, and personality diversity may be another critical dimension 52 .

Another extension of the study could investigate the development of the language used by startup founders on social media over time. Such an extension could investigate whether the language (and inferred psychological characteristics) change as the entrepreneurs’ ventures go through major business events such as foundation, funding, or exit.

Overall, this study demonstrates, first, that startup founders have significantly different personalities than employees. Secondly, besides firm-level factors, which are known to influence firm success, we show that a range of founder-level factors, notably the character traits of its founders, significantly impact a startup’s likelihood of success. Lastly, we looked at team-level factors. We discovered in a multifactor analysis that personality-diverse teams have the most considerable impact on the probability of a startup’s success, underlining the importance of personality diversity as a relevant factor of team performance and success.

Data sources

Entrepreneurs dataset.

Data about the founders of startups were collected from Crunchbase (Table  2 ), an open reference platform for business information about private and public companies, primarily early-stage startups. It is one of the largest and most comprehensive data sets of its kind and has been used in over 100 peer-reviewed research articles about economic and managerial research.

Crunchbase contains data on over two million companies - mainly startup companies and the companies who partner with them, acquire them and invest in them, as well as profiles on well over one million individuals active in the entrepreneurial ecosystem worldwide from over 200 countries and spans. Crunchbase started in the technology startup space, and it now covers all sectors, specifically focusing on entrepreneurship, investment and high-growth companies.

While Crunchbase contains data on over one million individuals in the entrepreneurial ecosystem, some are not entrepreneurs or startup founders but play other roles, such as investors, lawyers or executives at companies that acquire startups. To create a subset of only entrepreneurs, we selected a subset of 32,732 who self-identify as founders and co-founders (by job title) and who are also publicly active on the social media platform Twitter. We also removed those who also are venture capitalists to distinguish between investors and founders.

We selected founders active on Twitter to be able to use natural language processing to infer their Big Five personality features using an open-vocabulary approach shown to be accurate in the previous research by analysing users’ unstructured text, such as Twitter posts in our case. For this project, as with previous research 20 , we employed a commercial service, IBM Watson Personality Insight, to infer personality facets. This service provides raw scores and percentile scores of Big Five Domains (Openness, Conscientiousness, Extraversion, Agreeableness and Emotional Stability) and the corresponding 30 subdomains or facets. In addition, the public content of Twitter posts was collected, and there are 32,732 profiles that each had enough Twitter posts (more than 150 words) to get relatively accurate personality scores (less than 12.7% Average Mean Absolute Error).

The entrepreneurs’ dataset is analysed in combination with other data about the companies they founded to explore questions about the nature and patterns of personality traits of entrepreneurs and the relationships between these patterns and company success.

For the multifactor analysis, we further filtered the data in several preparatory steps for the success prediction modelling (for more details, see SI section  A.5 ). In particular, we removed data points with missing values (Extended Data Fig.  13 ) and kept only companies in the data that were founded from 1990 onward to ensure consistency with previous research 32 (see Extended Data Fig.  14 ). After cleaning, filtering and pre-processing the data, we ended up with data from 25,214 founders who founded 21,187 startup companies to be used in the multifactor analysis. Of those, 3442 startups in the data were successful, 2362 in the first seven years after they were founded (see Extended Data Figure  15 for more details).

Entrepreneurs and employees dataset

To investigate whether startup founders show personality traits that are similar or different from the population at large (i. e. the entrepreneurs vs employees sub-analysis shown in Fig.  1 A and B), we filtered the entrepreneurs’ data further: we reduced the sample to those founders of companies, which attracted more than US$100k in investment to create a reference set of successful entrepreneurs (n \(=\) 4400).

To create a control group of employees who are not also entrepreneurs or very unlikely to be of have been entrepreneurs, we leveraged the fact that while some occupational titles like CEO, CTO and Public Speaker are commonly shared by founders and co-founders, some others such as Cashier , Zoologist and Detective very rarely co-occur seem to be founders or co-founders. To illustrate, many company founders also adopt regular occupation titles such as CEO or CTO. Many founders will be Founder and CEO or Co-founder and CTO. While founders are often CEOs or CTOs, the reverse is not necessarily true, as many CEOs are professional executives that were not involved in the establishment or ownership of the firm.

Using data from LinkedIn, we created an Entrepreneurial Occupation Index (EOI) based on the ratio of entrepreneurs for each of the 624 occupations used in a previous study of occupation-personality fit 44 . It was calculated based on the percentage of all people working in the occupation from LinkedIn compared to those who shared the title Founder or Co-founder (See SI section  A.2 for more details). A reference set of employees (n=6685) was then selected across the 112 different occupations with the lowest propensity for entrepreneurship (less than 0.5% EOI) from a large corpus of Twitter users with known occupations, which is also drawn from the previous occupational-personality fit study 44 .

These two data sets were used to test whether it may be possible to distinguish successful entrepreneurs from successful employees based on the different patterns of personality traits alone.

Hierarchical clustering

We applied several clustering techniques and tests to the personality vectors of the entrepreneurs’ data set to determine if there are natural clusters and, if so, how many are the optimum number.

Firstly, to determine if there is a natural typology to founder personalities, we applied the Hopkins statistic—a statistical test we used to answer whether the entrepreneurs’ dataset contains inherent clusters. It measures the clustering tendency based on the ratio of the sum of distances of real points within a sample of the entrepreneurs’ dataset to their nearest neighbours and the sum of distances of randomly selected artificial points from a simulated uniform distribution to their nearest neighbours in the real entrepreneurs’ dataset. The ratio measures the difference between the entrepreneurs’ data distribution and the simulated uniform distribution, which tests the randomness of the data. The range of Hopkins statistics is from 0 to 1. The scores are close to 0, 0.5 and 1, respectively, indicating whether the dataset is uniformly distributed, randomly distributed or highly clustered.

To cluster the founders by personality facets, we used Agglomerative Hierarchical Clustering (AHC)—a bottom-up approach that treats an individual data point as a singleton cluster and then iteratively merges pairs of clusters until all data points are included in the single big collection. Ward’s linkage method is used to choose the pair of groups for minimising the increase in the within-cluster variance after combining. AHC was widely applied to clustering analysis since a tree hierarchy output is more informative and interpretable than K-means. Dendrograms were used to visualise the hierarchy to provide the perspective of the optimal number of clusters. The heights of the dendrogram represent the distance between groups, with lower heights representing more similar groups of observations. A horizontal line through the dendrogram was drawn to distinguish the number of significantly different clusters with higher heights. However, as it is not possible to determine the optimum number of clusters from the dendrogram, we applied other clustering performance metrics to analyse the optimal number of groups.

A range of Clustering performance metrics were used to help determine the optimal number of clusters in the dataset after an apparent clustering tendency was confirmed. The following metrics were implemented to evaluate the differences between within-cluster and between-cluster distances comprehensively: Dunn Index, Calinski-Harabasz Index, Davies-Bouldin Index and Silhouette Index. The Dunn Index measures the ratio of the minimum inter-cluster separation and the maximum intra-cluster diameter. At the same time, the Calinski-Harabasz Index improves the measurement of the Dunn Index by calculating the ratio of the average sum of squared dispersion of inter-cluster and intra-cluster. The Davies-Bouldin Index simplifies the process by treating each cluster individually. It compares the sum of the average distance among intra-cluster data points to the cluster centre of two separate groups with the distance between their centre points. Finally, the Silhouette Index is the overall average of the silhouette coefficients for each sample. The coefficient measures the similarity of the data point to its cluster compared with the other groups. Higher scores of the Dunn, Calinski-Harabasz and Silhouette Index and a lower score of the Davies-Bouldin Index indicate better clustering configuration.

Classification modelling

Classification algorithms.

To obtain a comprehensive and robust conclusion in the analysis predicting whether a given set of personality traits corresponds to an entrepreneur or an employee, we explored the following classifiers: Naïve Bayes, Elastic Net regularisation, Support Vector Machine, Random Forest, Gradient Boosting and Stacked Ensemble. The Naïve Bayes classifier is a probabilistic algorithm based on Bayes’ theorem with assumptions of independent features and equiprobable classes. Compared with other more complex classifiers, it saves computing time for large datasets and performs better if the assumptions hold. However, in the real world, those assumptions are generally violated. Elastic Net regularisation combines the penalties of Lasso and Ridge to regularise the Logistic classifier. It eliminates the limitation of multicollinearity in the Lasso method and improves the limitation of feature selection in the Ridge method. Even though Elastic Net is as simple as the Naïve Bayes classifier, it is more time-consuming. The Support Vector Machine (SVM) aims to find the ideal line or hyperplane to separate successful entrepreneurs and employees in this study. The dividing line can be non-linear based on a non-linear kernel, such as the Radial Basis Function Kernel. Therefore, it performs well on high-dimensional data while the ’right’ kernel selection needs to be tuned. Random Forest (RF) and Gradient Boosting Trees (GBT) are ensembles of decision trees. All trees are trained independently and simultaneously in RF, while a new tree is trained each time and corrected by previously trained trees in GBT. RF is a more robust and straightforward model since it does not have many hyperparameters to tune. GBT optimises the objective function and learns a more accurate model since there is a successive learning and correction process. Stacked Ensemble combines all existing classifiers through a Logistic Regression. Better than bagging with only variance reduction and boosting with only bias reduction, the ensemble leverages the benefit of model diversity with both lower variance and bias. All the above classification algorithms distinguish successful entrepreneurs and employees based on the personality matrix.

Evaluation metrics

A range of evaluation metrics comprehensively explains the performance of a classification prediction. The most straightforward metric is accuracy, which measures the overall portion of correct predictions. It will mislead the performance of an imbalanced dataset. The F1 score is better than accuracy by combining precision and recall and considering the False Negatives and False Positives. Specificity measures the proportion of detecting the true negative rate that correctly identifies employees, while Positive Predictive Value (PPV) calculates the probability of accurately predicting successful entrepreneurs. Area Under the Receiver Operating Characteristic Curve (AUROC) determines the capability of the algorithm to distinguish between successful entrepreneurs and employees. A higher value means the classifier performs better on separating the classes.

Feature importance

To further understand and interpret the classifier, it is critical to identify variables with significant predictive power on the target. Feature importance of tree-based models measures Gini importance scores for all predictors, which evaluate the overall impact of the model after cutting off the specific feature. The measurements consider all interactions among features. However, it does not provide insights into the directions of impacts since the importance only indicates the ability to distinguish different classes.

Statistical analysis

T-test, Cohen’s D and two-sample Kolmogorov-Smirnov test are introduced to explore how the mean values and distributions of personality facets between entrepreneurs and employees differ. The T-test is applied to determine whether the mean of personality facets of two group samples are significantly different from one another or not. The facets with significant differences detected by the hypothesis testing are critical to separate the two groups. Cohen’s d is to measure the effect size of the results of the previous t-test, which is the ratio of the mean difference to the pooled standard deviation. A larger Cohen’s d score indicates that the mean difference is greater than the variability of the whole sample. Moreover, it is interesting to check whether the two groups’ personality facets’ probability distributions are from the same distribution through the two-sample Kolmogorov-Smirnov test. There is no assumption about the distributions, but the test is sensitive to deviations near the centre rather than the tail.

Privacy and ethics

The focus of this research is to provide high-level insights about groups of startups, founders and types of founder teams rather than on specific individuals or companies. While we used unit record data from the publicly available data of company profiles from Crunchbase , we removed all identifiers from the underlying data on individual companies and founders and generated aggregate results, which formed the basis for our analysis and conclusions.

Data availability

A dataset which includes only aggregated statistics about the success of startups and the factors that influence is released as part of this research. Underlying data for all figures and the code to reproduce them are available on GitHub: https://github.com/Braesemann/FounderPersonalities . Please contact Fabian Braesemann ( [email protected] ) in case you have any further questions.

Change history

07 may 2024.

A Correction to this paper has been published: https://doi.org/10.1038/s41598-024-61082-7

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Acknowledgements

We thank Gary Brewer from BuiltWith ; Leni Mayo from Influx , Rachel Slattery from TeamSlatts and Daniel Petre from AirTree Ventures for their ongoing generosity and insights about startups, founders and venture investments. We also thank Tim Li from Crunchbase for advice and liaison regarding data on startups and Richard Slatter for advice and referrals in Twitter .

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The Data Science Institute, University of Technology Sydney, Sydney, NSW, Australia

Paul X. McCarthy

School of Computer Science and Engineering, UNSW Sydney, Sydney, NSW, Australia

Faculty of Engineering and Information Technology, University of Technology Sydney, Sydney, Australia

Xian Gong & Marian-Andrei Rizoiu

Oxford Internet Institute, University of Oxford, Oxford, UK

Fabian Braesemann & Fabian Stephany

DWG Datenwissenschaftliche Gesellschaft Berlin, Berlin, Germany

Melbourne Graduate School of Education, The University of Melbourne, Parkville, VIC, Australia

Margaret L. Kern

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All authors designed research; All authors analysed data and undertook investigation; F.B. and F.S. led multi-factor analysis; P.M., X.G. and M.A.R. led the founder/employee prediction; M.L.K. led personality insights; X.G. collected and tabulated the data; X.G., F.B., and F.S. created figures; X.G. created final art, and all authors wrote the paper.

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Correspondence to Fabian Braesemann .

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McCarthy, P.X., Gong, X., Braesemann, F. et al. The impact of founder personalities on startup success. Sci Rep 13 , 17200 (2023). https://doi.org/10.1038/s41598-023-41980-y

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Received : 15 February 2023

Accepted : 04 September 2023

Published : 17 October 2023

DOI : https://doi.org/10.1038/s41598-023-41980-y

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