conducted a research synonym

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Synonyms and antonyms of research in English

• TO STUDY SOMETHING

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Resume Synonyms for Conducted

Planning to illustrate your leadership in action? 'Conducted' may seem suitable, but it doesn't adequately showcase your unique capabilities. Explore powerful synonyms for 'Conducted' that can give a fresh take on your contributions. Follow our guide as we unearth the top alternatives and provide tips on incorporating them smoothly.

Table of Contents

Using conducted on a resume.

The term 'conducted' is a versatile word that essentially means to manage or direct. In the context of a resume, it's often used to describe the act of leading, overseeing, or carrying out a task, project, or responsibility. It's a word that can convey a sense of leadership, initiative, and the ability to take charge. When you use 'conducted' on your resume, you're communicating to potential employers that you have experience in leading or managing a certain aspect of your previous roles. It can be a powerful word to use, especially if you're applying for a position that requires leadership skills or the ability to manage projects or teams. However, while 'conducted' is a useful term, it isn't always the most impactful word to use on your resume. It can sometimes come across as vague or generic, and may not fully capture the extent of your responsibilities or achievements. To make your resume more compelling and to truly showcase your skills and experiences, it can be beneficial to use synonyms or more descriptive terms in place of 'conducted'. This can help to create a more dynamic and engaging narrative about your professional history, and can potentially make your resume stand out to potential employers.

Tailor Your Resume Content to the Job Description

Strong vs Weak Uses of Conducted

Examples of using conducted on a resume.

• Conducted comprehensive market research that led to a 20% increase in sales over a six-month period.
• Conducted a series of training sessions for new hires, resulting in a 15% improvement in their productivity.
• Conducted an in-depth analysis of company financials, identifying areas for cost reduction and increasing profitability by 10%.
• Conducted some meetings.
• Conducted tasks as assigned.
• Conducted regular work duties.

How Conducted Is Commonly Misused

"conducted market research".

This statement is too general and does not provide any specific information about the market research conducted. It is better to provide details about the specific methodologies used, the scope of the research, and any significant findings or insights gained. For example, "Conducted comprehensive market research using both qualitative and quantitative methods to analyze consumer preferences and identify emerging trends in the industry. Presented findings to senior management, resulting in the development of a new product line that increased sales by 15%."

"Conducted interviews with clients"

While this statement indicates that interviews were conducted, it lacks details about the purpose or outcomes of those interviews. It is better to provide specific information about the objectives of the interviews, the number of clients interviewed, and any significant insights or actions resulting from the interviews. For example, "Conducted in-depth interviews with over 50 clients to gather feedback on our products and services. Analyzed the data collected and presented key findings to the management team, leading to the implementation of customer-centric improvements that resulted in a 10% increase in customer satisfaction."

"Conducted training sessions for new employees"

While this statement suggests that training sessions were conducted, it does not provide any information about the content or impact of those sessions. It is better to provide specific details about the topics covered, the number of employees trained, and any measurable outcomes or improvements resulting from the training. For example, "Conducted comprehensive training sessions for new employees, covering topics such as product knowledge, customer service skills, and sales techniques. Trained and onboarded over 30 employees, resulting in a 20% increase in sales productivity within the first quarter."

When to Replace Conducted with Another Synonym

Conducting research.

Instead of using "Conducted research," job seekers can use synonyms like "Performed research," "Carried out research," or "Executed research." These alternatives highlight their active involvement in the research process, showcasing their ability to gather data, analyze information, and draw meaningful conclusions.

Interviewing individuals

When describing their experience in conducting interviews, job seekers can opt for synonyms such as "Conversed with," "Engaged with," or "Interacted with." These terms emphasize their ability to effectively communicate with individuals, ask relevant questions, and gather valuable insights, demonstrating their strong interpersonal skills and ability to extract information.

Training or teaching others

Instead of using "Conducted training," job seekers can use synonyms like "Delivered training," "Facilitated training," or "Instructed." These alternatives highlight their role in guiding and educating others, showcasing their ability to transfer knowledge, explain complex concepts, and foster a positive learning environment.

Best Resume Synonyms for Conducted

How to replace conducted with a stronger, more relevant synonym, replacing conducted in your resume summary.

Using Conducted

Using a Strong Synonym

Replacing Conducted in Your Work Experience

• Conducted comprehensive market research to identify potential business opportunities.
• Executed in-depth market analysis, successfully pinpointing lucrative business opportunities.

Powerful Conducted Synonyms for Different Job Categories

Best conducted synonyms for marketing resumes, best conducted synonyms for customer service resumes, find the right synonyms for any job, frequently asked questions.

The best replacement word for 'Conducted' on a resume could be 'Managed', 'Directed', 'Led', or 'Executed', depending on the context. For example, if you're talking about a project, you could say 'Managed a team to complete a project', or if it's about a meeting, you could say 'Led weekly team meetings'. These words show leadership and initiative, which are qualities employers often look for.

It's appropriate to use 'conducted' on your resume when you're describing an action where you led or managed a project, meeting, or research. It's a powerful verb that shows you took initiative and had responsibility. For example, you could say "Conducted weekly team meetings to align on project status" or "Conducted comprehensive market research to identify potential business opportunities".

You can gauge if "conducted" is relevant for your resume by considering if you've led or managed any projects, meetings, or research. This verb is powerful in showcasing leadership and initiative. For example, instead of saying "I was part of a team that did a market research", you could say "I conducted a market research study that led to a 10% increase in sales".

Which Job Titles use Conducted the Most?

Top 5 titles/functions with the most mentions of conducted on their resume:, related resume synonyms, explore full resume examples to find other improvements.

Guidance to Improve Your Resume Language for Greater Impact

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adjective as in governing

Strongest matches

• administrative

Strong matches

• controlling
• determining
• restraining
• superintending

Weak matches

• authoritative
• gubernatorial
• influential
• magisterial
• presidential
• supervisory

adjective as in operating

• accomplishing
• administering
• maintaining
• manipulating
• supervising
• transacting

noun as in administration

• legislation
• organization
• application
• dispensation
• disposition
• distribution
• enforcement
• jurisdiction
• performance
• superintendence
• supervision
• surveillance

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Example sentences.

We are committed to the safety of our participants and the highest standards of conduct in our studies and will continue to monitor safety closely.

Retooling Section 230 isn’t the only way to improve the conduct of social-media platforms.

The Jasper County state’s attorney’s office charged Liddle with reckless conduct, a misdemeanor.

This month, Richland County prosecutors charged a woman with reckless conduct after she reportedly tested positive for the coronavirus and allegedly violated a stay-at-home order, according to news reports.

We always strive to uphold high standards of conduct for ourselves and from the partners we work with.

The U.S. campaign against ISIS leans on two pillars: conducting airstrikes, and beefing up local forces.

Dave Eggers wrote What Is The What after conducting hundreds of hours of interviews with his protagonist.

Another week, he caught scores of the rodents that had been conducting raids on vegetables.

“We are not conducting air strikes in Iraq,”  Cmdr. Smith said on Wednesday.

Conducting research for an earlier book, I was invited to spend five days at a high-level U.S. government institution.

Since the end of 1847, not a penny has come into his own pocket either through piano-playing and conducting, or through teaching.

“They have a primitive mode of conducting funerals here,” said Tom Brown when the major had left.

Whilst conducting in York his linendraper business, a relation died and left him money.

It was a dragon-fly personally conducting two moles through a rose-garden.

The art of conducting goes frequently with that of accompanying, and he was an excellent accompanist.

Related Words

Words related to conducting are not direct synonyms, but are associated with the word conducting . Browse related words to learn more about word associations.

noun as in management of an organization or effort

adjective as in commanding

adjective as in causing to function

On this page you'll find 104 synonyms, antonyms, and words related to conducting, such as: administrative, dominant, guiding, ruling, absolute, and ascendant.

From Roget's 21st Century Thesaurus, Third Edition Copyright © 2013 by the Philip Lief Group.

Synonyms of conducted

• as in operated
• as in directed
• as in behaved
• as in steered
• as in transmitted
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Thesaurus Definition of conducted

Synonyms & Similar Words

• administered
• administrated
• superintended
• watched over
• presided (over)
• safeguarded
• cared (for)
• stage - managed
• co - directed
• co - managed
• micromanaged
• channelized
• transmitted
• consolidated
• concentrated
• constrained
• impersonated

Antonyms & Near Antonyms

• misconducted
• accompanied
• communicated
• disseminated
• transferred
• turned over
• handed over
• surrendered
• broadcasted
• handed down
• contaminated
• came down (with)

Thesaurus Entries Near conducted

Cite this entry.

“Conducted.” Merriam-Webster.com Thesaurus , Merriam-Webster, https://www.merriam-webster.com/thesaurus/conducted. Accessed 21 May. 2024.

More from Merriam-Webster on conducted

Nglish: Translation of conducted for Spanish Speakers

Britannica English: Translation of conducted for Arabic Speakers

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Example sentences conduct research

Definition of 'conduct' conduct.

Definition of 'research' research

COBUILD Collocations conduct research

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Why Market Research Is Important

2022-06-02 Market Research

A consumer sees an ad for a product that seems perfect for them and rejoices over their luck, but this scenario likely didn’t (and shouldn’t) come down to luck. Companies make these scenarios possible through strategic market research. Equipped with valuable information about its target market, a company can develop products and create marketing campaigns that appeal directly to consumers. And the benefits don’t stop there. You can leverage the data procured through market research to propel your company to success in a variety of ways.

We’ll break down the basics of market research below to show how companies use it and explore some of the key benefits. If you’re not taking full advantage of market research to make data-driven decisions, you should start considering the ways it could help your company grow.

What Is Market Research in Business?

Market research involves gathering data to learn more about target demographics and consumers so a business can market itself more effectively and, ultimately, succeed in the market. Market research is a vital part of any business strategy, whether that business is B2B or B2C, big or small, new or old. It provides the answers companies need to make decisions that will move them forward instead of back by empowering them to base decisions on data.

Most companies know what market research is and acknowledge its importance in a general sense, but they may not realize just how crucial market research is to the success of their business. When you need to identify market trends, understand your core customer better, or achieve a long list of other important goals, market research is the answer.

Types of Market Research

Market research is a broad category. In fact, there are many varieties of market research that you can use to meet the specific goals of your business. Below, we’ll explore the different benefits of each type of market research.

• Brand research:  Brand research is focused on creating or refining your company brand to make a bold and favorable impression on your target market. You could look into the level of brand awareness among your target audience, how loyal customers are to your brand, what sorts of qualities people associate with your brand, and other aspects of customers’ relationship with your brand.
• Marketing campaign evaluation:  Some market research focuses specifically on  marketing campaign effectiveness . You can evaluate how many people have seen your online ads and what the click-through rate has been, for example. This type of information can help you make adjustments if needed and inform future campaigns so you reach consumers effectively and keep customer-acquisition costs down.
• Competitor research:  Competitor research focuses on the competition to help you gain insights into how your company can pull ahead. Looking into a competitor’s marketing campaigns, brand reputation, revenue or sales volume, and other important data points can help you learn from their strengths and weaknesses.
• Customer segmentation research:  An important type of market research, especially for new businesses, is customer segmentation. These studies divide your larger consumer base into different groups or personas. Understanding the different types of consumers you want to connect with can help you create individualized campaigns tailored for each group.
• Consumer research:  Nearly all market research involves the consumer in some fashion, but some research is focused specifically on understanding consumers within a certain segment better. You may want to learn about their purchasing habits, interests, motivations, and more. The better you understand your consumers, the more effectively you can appeal to them.
• Product development:  Developing products calls for market research first to ensure the concept has value and then to refine the product over time. For example, you may see sales dipping on a flagship product and discover that customers’ needs have shifted and this product should offer a new feature to be more useful or convenient.
• Usability testing:  Similar to product development research, usability testing is focused on products. However, the focus here is on how consumers use your product. You may release a beta version of your mobile app, for example, and get feedback from users to find out if there are any bugs or other problems you need to work out.

The Benefits of Market Research

Market research can deliver valuable benefits to companies like yours. Let’s look at some of the most impactful ways market research can empower your company to succeed.

1. Maintain a Customer-Centric Approach

Market research is all about understanding your consumer base better, and that is an essential step to creating a customer-centric business. Customer-centric companies keep the customer experience at the forefront of all they do. Research has shown that customer-centric  businesses are 60% more profitable . It’s easy to see why prioritizing the customer’s needs and desires is a recipe for success.

Market research is how you come to understand those needs and desires in the first place, along with other important aspects of your target customers. You can’t effectively build a customer-centric business unless you understand your customers. Conducting market research allows you to appeal more specifically to your customers’ pain points and preferences. It’s a win-win for your customers and your business.

One of the most effective ways to be customer-centric in your market research is by using a segmentation-targeting-positioning (STP) model. This marketing model involves:

• Segmentation:  Brainstorm the possible segments your product or service may appeal to. These segments can be defined geographically, demographically, or otherwise.
• Targeting:  Determine which segment or segments offer the most profitable opportunities for your company so you can focus on marketing to these segments.
• Positioning:  Develop a strategy for addressing your target segment’s needs and do it better than your competitors. You can also consider the best way to promote your solution to the target segment.

2. Connect With Your Audience More Effectively

When you understand your target customers better, that means you’ll be able to more effectively reach them. When it comes to your marketing campaign, you don’t want to waste time and money on trial and error — you want to have an informed marketing strategy. There are two main elements of effectively connecting with your audience: the marketing channels you use and the content you share.

Using a one-size-fits-all approach, regardless of your audience, can be a costly mistake when it comes to marketing channels. The print publications your audience reads, the television shows they watch, and the websites they spend time on can dramatically differ from those of the target audience for your last product.

For instance, you can reach  close to half of the urban population  by advertising or marketing on Instagram, but you’ll only reach approximately a fifth of the rural population this way. So advertising your farm equipment on Instagram is likely a poor choice.

Choosing the right marketing channels is an important first step to reach your audience, but to truly connect with them, you also need to tailor the content of your marketing materials. Everything from the features of your product you advertise to the tone and visuals you use should be crafted to speak to your target audience. When customers feel you’re “speaking their language,” they’re more likely to pay attention to what you have to say.

3. Identify Opportunities for Growth

Market research isn’t just an important step for new companies or companies launching new products. Conducting market research periodically can help you discover new opportunities to improve and grow. For example, you may discover:

• Unreached segments:  You may come across unreached segments that, like your current customers, could benefit from your products or services. Perhaps they just don’t know about your brand yet, or they think your products are intended for someone else. This segment could be consumers of a different age, gender, income level, or geographical region, for example. A simple modification in your product or marketing strategy may be all it takes to unlock a whole new customer base.
• Business partnerships:  Through market research, you may also discover opportunities to partner with other businesses that already have an established connection with your target audience. Joint promotions can be mutually beneficial for you and the partner company. Essentially, you can combine the power of both your brands to expand and strengthen your reach.
• Product improvements:  Market research can reveal possible shortcomings in your product or services that, if remedied, would allow you to appeal to more customers and improve customer satisfaction. You may also discover opportunities for add-ons, product bundles, or other upsells that appeal to customers’ preferences and help you increase profits.

4. Reduce Risks by Testing Concepts

Risk is a necessary part of any business venture. If businesses didn’t take on risks, they would also limit the potential for reward. However, successful businesses tend to mitigate their risks in strategic ways. The way to avoid risk is not to avoid doing anything. Instead, businesses should use market research to minimize risks and maximize rewards.

A major way you can minimize risks is by ensuring there’s demand for a product. The reality is that many products fail. Some experts place the  failure rate as high as 95% . While that estimate is likely too high, it remains true that many new products fail to connect with consumers and end up in clearance bins. One study found that, of the 9,000 new products that were broadly distributed at a national retailer,  60% were no longer sold  within three years.

Because of the high risk involved, you should never create a product based on a mere hunch. Use thorough market research to predict whether a product concept has real potential for success. Will your product meet a need or desire your customers have, and will it do so more effectively than your competitors are doing? When you have proof of concept, you can be more confident in your efforts and more effectively attract investors.

After you’ve created your product, whether it’s a prototype or a limited run, you can employ market research again to help you refine your strategy before an official product launch. For example, you could give samples of a new food product to passersby in exchange for their feedback. You can also use market research to test reactions to a new logo, new packaging, or any number of other business decisions.

5. Make More Informed Decisions

Market research empowers companies to make more informed decisions that are backed by data. Gut feelings are not reliable means of making decisions. For instance, you may think releasing a luxury version of your product at a higher price point is a great business idea, but consumers willing to pay that price may associate your brand with budget-friendly products and opt for luxury products from luxury brands instead. The only way to know for sure is to conduct market research.

Market research data can serve as a compass, steering each choice a company makes to take them one step closer to their goal of successfully converting and retaining their target customers.

Here are some examples of decisions you can make more accurately with the help of market research:

• Choosing a different consumer base to target through a new marketing campaign
• Determining which channels to include in your advertising campaign
• Selecting design and personality elements to form a brand persona that will connect with your audience
• Choosing whether to open a new retail location
• Deciding whether a product should be discontinued or modified
• Pricing products in a way that maintains margins and appeals to customers

Through market research, you can make these and other decisions based on data rather than guesses and, as a result, boost your chances of getting it right the first time.

6. Compete More Effectively

Solid market research can be the difference that gives you a competitive edge in the marketplace. For one, by understanding your customers better, you may be able to engage them more effectively than your competitor is doing. Additionally, competitor research can give you direct insight into your competitors so you can understand how you fit into the marketplace.

If you’re a newcomer and want to know the best ways to draw customers away from legacy brands, market research can help you find out where consumers are dissatisfied with these brands and their offerings. By pinpointing these gaps, you can appeal directly to consumers’ desires and market yourself as a disruptive company with a superior solution.

You can also use market research to help you discover underserved segments of the market. By targeting these underserved consumers, you can carve out a place in the market for yourself where you’ll excel. For example,  the founder of War Paint, a cosmetic company  marketed to men, said, “Growing up, I never felt there was a brand for me, that spoke to me.” War Paint and some other emerging cosmetic brands target male consumers who were previously not part of the equation in the makeup market.

7. Stay on Top of Trends

Market research isn’t just important for new businesses. As consumers evolve, companies must also evolve to optimize the way they connect with customers. Market research is a valuable means of staying up on relevant trends. Researching trends can often be done through secondary research. Industry reports or research from your competitors, for example, can reveal what new product features consumers are interested in.

Today’s culture changes rapidly, and market research is essential if you want to keep up. You need to stay aware of trends regarding your consumers’ purchasing behavior, the most popular advertising channels, packaging preferences, product features, relevant messaging, and much more. Mimicking what your competitor did last year isn’t a good strategy.

Trends are especially important and cycle more frequently in some industries, such as fashion and design. If your company sells light fixtures, for example, you need to conduct research frequently to see what styles appeal to modern interior designers and homeowners. You also need to be aware of any new technology you can incorporate into your product to help you stay at the cutting edge and deliver the latest and greatest products to your consumers.

How to Conduct Market Research

Companies can conduct market research through various means. First, it’s helpful to understand the difference between two main categories of sourcing market research data — primary and secondary research:

• Primary research  is the data a company collects or an expert collects on the company’s behalf for their market research purposes. In other words, it’s field research. Some primary research is exploratory, meaning it’s more open-ended, and other forms of primary research aim to provide insight into specific questions or issues.
• Secondary research  involves using data that already exists and is at your disposal for market research purposes. For example, you could consult government census data, industry data reports or statistics on market trends. This type of research can provide a good starting point for understanding the market more broadly and learning about the competition.

Secondary research tends to be a starting point before conducting primary research.

There are several methods of primary research companies use to learn from consumers. Some of the most popular methods include:

• Surveys:  Surveys involve asking consumers questions they can quickly answer. Survey questions can be multiple choice or more open-ended. Surveys can be conducted in-person, over the phone, through the mail or  online . They provide a fast and simple way of reaching a large audience and getting their feedback.
• Focus groups:  Focus groups tend not to involve as many participants as a survey. Instead, a market researcher leads a small group of consumers in a discussion to get a window into consumers’ thoughts. Because the groups are small, most companies will assemble multiple focus groups and take all the results into account. They may observe through a one-way mirror or watch a recording.
• Interviews:  Interviews are similar to focus groups but may involve even fewer people. A one-on-one interview can be a valuable way of gaining detailed insight from one customer. These insights can be helpful, but they don’t provide statistically reliable data as you can get with a large survey.
• Observation:  Market observation involves watching consumers to see how they behave under natural conditions, such as a retail store. These consumers may or may not know they are being observed. For example, researchers may watch security footage taken from a store to see which departments customers tend to go to first and whether they stop to look at point-of-purchase displays.
• Field trials:  Field trials involve making a business move but doing so on a smaller scale and observing the results. For example, a restaurant chain may try a new menu item at a handful of locations and see how popular it is. If it’s a success, the company can feel more confident about adding the item to their menus throughout the region.

Companies can conduct their own market research in-house, but many choose to share their goals with a third-party expert who can create a market research strategy and execute it. By outsourcing your market research, you can streamline the process, focus on your core competencies, and receive valuable data from the experts that you can then leverage to drive your business forward.

Does Market Research Work?

Market research takes time, effort, and finances to complete, so it makes sense to spend these resources only if you’re going to get a positive return. The reality is that market research remains a crucial part of running a successful business because it is indeed worth the investment. Of course, market research alone won’t cause your business to succeed — but it will give you the information you need to make strategic decisions that will steer your company to success.

We looked at several benefits of market research but consider the inverse reality. Without market research, you could fail to connect with customers, miss out on growth opportunities, be vulnerable to risks, make poor business decisions, and ultimately lose your customers to your competitors. Some businesses get lucky without doing their research, but these instances are rare. Market research can help you avoid common pitfalls and grow your business.

Learn More About Our Market Research Tools

Market research should be a key part of your company’s recipe for success. Surveys are one of the most popular and effective means of reaching consumers and gaining insight into their values, preferences, opinions, and more. At Cint, we help brands and agencies conduct online studies that can empower them with the market research data they need. We can connect your company with millions of consumers, deliver fast results, and ensure those results are accurate through robust quality checks. Cint can help you produce the primary data you need on a tight timetable so you can make informed decisions to help you connect with customers and grow your business. To learn more about our market research tools, contact our team today.

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5 Takeaways from the 2024 AEC High Growth Study

Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising.

But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again. And there is a subset of high-performing firms—businesses that thrive in almost any environment—that can show you a way forward.

Earlier this year, we released our annual High Growth Study , including an in-depth report on the AEC industry . Today, we’d like to share some of the key findings from this industry report so that you can better understand what’s happening in the marketplace and what the best-performing firms do differently.

A Quick Word About the Study

129 architecture, engineering and construction firms participated in this ninth edition of the High Growth Study, representing $23 billion in revenue. In the figure below, you can see how the AEC industry stacks up against other professional services.

Participants represented firms of all sizes, and they conducted business in every region of the globe.

In the study, we grouped the participating firms into three categories: High Growth (see definition in the section below), No Growth (those that experienced zero or negative growth), and Average Growth (the balance of the sample).

Meet the High Growth Firms

We define High Growth firms as those firms that achieve at least 20% compound annual growth over a three-year evaluation period. We contrast these firms against those that experienced little or no growth over the same time frame. This allows us to identify strategies and practices that are associated with faster growth and higher profits.

This year’s High Growth cohort grew at an average rate of 30.7%—about three times faster than their No Growth peers.

High Growth firms are also more profitable than their slower-growing competitors. High Growth firms enjoyed an average profit of 18%—twice the level of the No Growth contingent.

Explore the Full Report

Next, we look at five reasons these fast-growing firms have an advantage. Best of all, you can use these to make adjustments at your own firm.

1: Top Performers Invest (Slightly) More in Marketing

The High Growth group spends 25% more on marketing than the No Growth cohort. However, that amounts to just 5% of revenue—and seven percentage points less than we reported in last year’s study. Nevertheless, the clear takeaway is that these firms are able to do more with less. Let’s find out how.

2: They Know Which Marketing Techniques Work

Below is a list of the top-five marketing techniques used by High Growth AEC firms. The first thing that struck us was how conventional most of these marketing techniques are compared to other expertise-based industries in the overall study. In fact, the AEC industry relies on traditional, face-to-face networking more than any other segment—and it is the most frequently used technique of the High Growth cohort. Two of the other four items on this list also pertain to live events: sponsorships and physical branded materials. Only networking on social media is a digital technique, though it is arguably an online equivalent of in-person networking.

These are the techniques that High Growth firms rely on most often, and they produce results. In the next section, we get a glimpse into how their priorities may be evolving.

(Note: for the complete list, as well as a list of the techniques that deliver the greatest impact, see the full report. )

3: They Plan to Invest in Creating Content this Year

High Growth firms never rest on their laurels. They are always trying new things, testing different techniques and planning for the future. In the list below, we see what these firms are planning to invest in this year. Topping the chart is creating content. Content is a proven way to attract new prospects (for instance, by writing SEO-optimized blog posts), demonstrate your expertise (by writing and speaking about issues your buyers care about) and convert website visitors into leads (by putting valuable content behind a web form and promoting it in relevant places).

4: They Are More Likely to Conduct Research

The top-performing firms are more likely than their No Growth counterparts to conduct research (see figure below). They are also much more likely to do it more often.

Research is valuable for a number of reasons. It provides fresh market intelligence that most competitors don’t have. This information allows you to adjust to changing conditions faster and see emerging opportunities sooner. It also provides valuable insights you can use in your thought leadership—think blog posts, speeches, and webinars—and to position your firm as truly understanding your audience and it’s business challenges.

5: They Get More Digital Leads

Back in #2 above we discussed how High Growth AEC firms prioritize traditional marketing techniques over more modern ones. In fact, of all the industries in this year’s study, the AEC industry comes in dead last when it comes to acquiring leads from digital sources. However, High Growth firms get over a fifth of their leads online—about 20% more than average firms (see figure below).

If you are getting less than 20% of your leads from online sources, look to the High Growth for inspiration.

While there are signals that the AEC industry is regaining its footing after a period of instability, many firms are still underperforming or unsure where to invest their limited marketing dollars. We designed the High Growth study to help.

One place to start is with the High Growth firms’ top marketing priorities for 2024 (see #3 above), as well as the techniques they use most often (#2 above). The entire industry is slow to adapt to changing buyer behaviors, so you may want to invest in more modern digital techniques, as well (again, #3 above can help).

You can also purchase the full AEC report , which includes a far more detailed look at High Growth firms’ marketing and business development tools, techniques and priorities.

Today’s top-performing firms are wrestling with many of the same issues as the rest of the industry, yet they are growing three times faster than average. They are also twice as profitable. Equipped with insights into how these organizations sustain a competitive advantage year after year, you can begin adopting their habits—and begin enjoying some of their success.

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