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Coworking Space

Coworking Space

How to download the Coworking Space template for Powerpoint

How to download the template coworking space in google slides, description.

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The Guide to Create a Coworking Space Provider Investor Deck for Successful Fundraising in 2022

The Guide to Create a Coworking Space Provider Investor Deck for Successful Fundraising in 2022

Did You Know that the first Coworking space was setup in Berlin, in 1995, popularly known as hackerspace?

The Coworking space sector is booming by leaps and bound on the global map.

Many industry experts believe the boom is only going to become impregnable from here, despite the ongoing COVID-19 pandemic. 

Let’s Look at Some of the Eye-Popping Statistics:-

  • Did You Know the global market of the Coworking space industry is approx. $26 Billion in 2019?
  • There are around 19,000 Coworking spaces across the globe. ( Expected to Reach the Mark of 26,000 by 2025 ).
  • Flexible workspace has grown at a Rapid Rate of 23% Since 2010.

COVID-19 Pandemic Has Accelerated the Trend of Flexible Workspace 

The industry is young. The future is bright, said Steve King - Emergent Research, at the Global Coworking Unconference Conference

With startups, SMEs, and even big businesses emphasizing hygiene, health and positive work-life balance for their workforce, the demand for Coworking offices will continue to increase. 

Thus, playing a crucial role in the  “New-Normal”   or the  “Return-To-Office.”  

Coworking spaces are cost-efficient and flexible in uncertain times of the pandemic. 

The Future of Coworking Space in 2021 & Beyond

We expect to see a growing number of flexible workers try coworking – and a growing number of employers embracing Coworking as a tool to help their increasingly mobile and flexible workforce to do their best work, Money Magazine
  • Demand for Coworking space is rising among enterprises of all sizes for scalable flex and low-risk workspace. Companies are leveraging the advantage of office decentralization and flexible space-as-a-service.
  • After facing a slight drop in the Coworking occupancy rate during the first half of 2020, it has stabilized and will gradually increase in 2021 and beyond.
  • In the last one-and-a-half-year, the city-life has become less appealing, therefore Coworking spaces in non-metropolitans are popular amongst businesses that focus on overall work-life balance and wellness. 
Our research — which is ongoing — suggests that the combination of a well-designed work environment and a well-curated work experience are part of the reason people who cowork demonstrate higher levels of thriving than their office-based counterparts, Harvard Business Review
  • The open-style workspace layouts will become outmoded. The design elements such as touch-free fixtures and ample space following the norms of safety regulations will be the new normal as businesses plan to update their private, enclosed offices. 
  • Several hospitality brands are in pursuit of indulging in newer partnerships and hotel-based flexible workspaces. Leading hotel groups like the Rotana Hotels in Dubai connect with Coworking providers to offer greater access to flexible workspace options. 

Coworking Is the New Way to Work

The number of coworking spaces worldwide in 2018 doubled from 2015’s total. This tells us that coworking is more than a fad; it’s an unstoppable international phenomenon, Said Yifu Huang - Coworking Resources

Apart from COVID-19 impact, the soaring commercial real estate costs, and organizational embracing cloud-enabled workforce culture, the stage is set for the space-as-a-service business model to progress. 

Now, the concept of Coworking space is not a fad, and it is going to thrive for long. 

The demand for Coworking spaces will gradually increase in the next few years. 

Now, It Is the Right Time to Take a Plunge Into the Coworking Space Industry 

We can deduce that starting a Coworking space provider business is a lucrative prospect from the above. However, to launch a Coworking space business, you need a good amount of funds. 

A few years back, Coworking space was merely a synonym of shared office space, but now things have changed. 

The organizations adapting to Coworking culture have high-end expectations in terms of amenities, which include Biometric Door Access, CCTV Camera Surveillance, Reception Support, Pantry Service, Library, Event Space, and More.  Therefore, even if you have a large business space, monetary support must invest in these modern amenities. 

So, How to Acquire Funding?

Reach out to angel investors and VCs with your business prospect and get funded. To convince your potential investors, draft a well-researched, insightful and aesthetically appealing Coworking Space Pitch Deck to present your business idea compellingly.

 And, in this article, I’ll guide you on how to prepare a strong, thorough and engaging investor deck for your Coworking space business prospect. 

Let’s check out this easy-to-implement guide with a 100% Editable Template. 

Click Here to Explore World's Largest Collection of Pitch Decks

Slide 1: details about the flexible coworking space provider .

This slide is where the host introduces the company to the investors in the room. The company details have two four sections. 

The key insights section on one left corner provides information such as what the company does in a one-liner, how many locations it is operating, business size, and more. 

The section on the right corner is a bar graph that illustrates the company's accelerating growth. 

Now, coming to the second half of the slide, the section on the left corner mentions the names of the key target markets such as  San Francisco and New York City. 

And, the section on the right corner puts forth reasons that suggest the company offers an affordable, flexible workspace solution. 

Coworking Space Pitch Deck

Slide 2: Key Statistics Associated with Flexible Coworking Space Provider 

Investors require adequate proof that compels them to financially support a business idea, venture, or product development, and the key statistics slide do exactly that.

Right of the average revenue number, the company’s employee strength in the number of members worldwide plays a crucial role in demonstrating that the company has a dominant hold in the flexible workspace sector.

The slide features attractive icons and clean typography, making the information easy to read. You can download the template and edit the numbers with a few clicks.

As a piece of advice, don’t overdo unnecessary information that could make the investors lose their interest initially.

Coworking Space Pitch Deck

Download Coworking Space Pitch Deck

Slide 3: Rendering Flexible Workspace to Clients

This slide aims to showcase precisely how the Coworking space provider works. It also presents macro and global trends, impactful ecosystem, significant opportunity, and more.

Although many investors do not care too much about such details, when the slide is on the projector screen, it does establish the company’s authoritative image since it knows the ins and outs of the flexible workspace industry.

The appalling design of this slide would motivate your audience to look and quickly read through the information.

Coworking Space investor Deck

Slide 4: Benefits of their Flexible Coworking Space

The slide provides a glimpse into their business clients' perks if they opt for their Coworking space.

Or, in simple words, it shows what your customer receives from your Coworking space service.

The slide has three sections.

One is the space, the other is the community, and finally, services.

Benefits under each heading are listed as bullet points to make all the information memorable.

Coworking Space investor Deck

Slide 5: Target Market Potential

Through this, you introduce your target market and explain the opportunities for success to your investor audience. 

In other words, a compelling chance to present your research and show how the company meets the target market's demands. 

For instance, the slide has a well-defined bar graph that demonstrates the gradual increase of the Coworking space culture over the past five years and puts forth what’s expected in the next five years. 

On the left-hand of this slide, a section mentions the key takeaways interpreted from the graph, such as co-working space would be  Worth 30% of the Total Global Office Market by 2025.

Coworking Space investor Deck

Slide 6: Addressing Diverse Client Profiles

The client profile slide in the Coworking Space Pitch Deck calls for extensive market research and survey data to showcase the company's ideal target audience.

Well-researched client personas will empower your company to run successful marketing and advertising campaigns and create a robust investment case to draw funds.

For example, we have segregated the clients' profiles into two categories in this slide template.

One is based on the business niche — technology, real estate, finance and insurance, and more — and the other is following their business size — creative freelancers, startup founders, small business owners, and small support teams.

Coworking Space Investor Presentation

Slide 7: Rise in Independent Workforce and Work Transformation

Today, the independent workforce is a robust, growing and evolving segment. The independent workforce is a broad term for  Contractors, Self-Employed, Gig Workers, and consultants. 

Flexible Coworking spaces are perfect for individual professionals with an entrepreneurial mindset — those who have ditched the paycheck lifestyle and the myth of job security. 

The slide explains what benefit the Coworking space service provider offers to the independent workforce. These include simplicity & affordability and freedom & flexibility. 

Coworking Space Investor Presentation

Slide 8: Value Proposition

A value proposition summarizes the value that your product/service presents to prospective clients. 

It is different from the list of features; instead, it defines the qualitative advantage in the real world. Like, by opting for a Coworking space over a standard lease,  The Clients Will Have Significant Savings of 25%. 

The slide compares the Coworking space model with the standard office lease through graphical visualization. 

Coworking Space Elevator Fundraising Deck

Slide 9: Key Partners

To gain the trust of your prospective investors, list all the key partners of your company with this slide.

We suggest you not provide details of your clients; keep their business logo as done in this template slide.

Coworking Space Elevator Fundraising Deck

Slide 10: Competitive Landscape

The competitive landscape is best shown in a tabular form.

Choose your comparison parameters carefully to plot out how you stand out from the top four to five market rivals.

Coworking Space Elevator Fundraising Deck

Slide 11: SWOT Analysis

Your company’s SWOT analysis is an integral part of your investor deck. 

A SWOT analysis is a powerful tool to change the mindset of your doubting investors. It presents a holistic view of your company’s strengths, weaknesses, along with opportunities and threats. 

The SWOT analysis is represented in  Four Quadrants  and  Each One With Bullet points. 

How to Drive Funds for Your Coworking Space?

Slide 12: Details About the Clients

The slide caters to details about the major clients associated with the company. 

There is also a section for client testimonials — mentioning the name, designation and professional picture. 

How to Drive Funds for Your Coworking Space?

Slide 13: Financial Projections

Last but not least, we have the financial projection slide. 

The financial slide in the investor deck includes the  Balance Sheet, Along With the Income, Cash Flow Statements & Projections. 

Coworking Space Investor Deck

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PowerPoint Makeovers: The WeWork Pitch Deck

PowerPoint Makeovers: The WeWork Pitch Deck

WeWork co-founders Adam Neumann's and Miguel McKelvey's business collaboration very well could have been destined long before the coworking company’s 2010 startup. The pair share rare yet similar childhood experiences that provided each man with a unique understanding of sharing space in a productive way.

While McKelvey grew up in an Israelian communal farming community known as a kibbutz, Neumann hails from a commune in Oregon. The collective living styles to which both were accustomed provided the perfect model for the collaborative coworking environment that evolved into WeWork. 

Of course, when they decided to transform one floor of a New York warehouse into an eco-friendly coworking space in 2008, neither man could have imagined eight short years later they would be filing paperwork to go public with a company, now legally branded as the We Company, potentially worth $20 billion.

Customize this pitch deck template now

Why WeWork is Different

WeWork isn’t just another New York office incubator, though. While the market already featured various contenders selling shared office space, WeWork stood apart by leasing collaborative working environments where entrepreneurs from different walks of life could engage with each other in office environments that rank up there with some of Silicon Valley’s most famed workplaces.

"It seemed so obvious to us," McKelvey told Forbes . "What was out there for office space was not good – it sucked."

WeWork’s coworking spaces aren’t just open floorplans that encourage collaboration. They also feature networking opportunities like weekly bagel-and-mimosa events and happy hours where members can network as they discuss ideas and offer advice.

"All the resources are here," Neumann told the New York Daily News in 2015. "Yes, we have conference rooms and copy machines, but we also have ways for people to know each other. At Midtown, we have a keg that flows all the time. We have started to put like-minded businesses on specific floors. We have a music floor Midtown,and we'll have a fashion floor with maybe seamstresses in Meatpacking. In SoHo, so we set up an incubator where we encourage working together. We're opening up a cafe there. We have a lounge; people pay $275 to use the space anytime. We do whatever we can to help community."

coworking space presentation

A New Office Concept Catches On

WeWork locations are particularly popular among Millennial-aged entrepreneurs in part due to their eco-friendliness and tech advancements. The company’s New York headquarters, for example, features a touchscreen that allows WeWork employees to view real-time data on its coworking spaces – everything from when the air filters were changed to which conference rooms are occupied at any given moment.

“During the economic crises, there are these empty buildings and these people freelancing or starting companies,” Neumann told the Daily News. “I knew there was a way to match the two. What separates us, though, is community.”

Neumann and McKelvey originally established an eco-friendly coworking space in Brooklyn known as GreenDesk. They sold that startup and used the capital to finance WeWork’s first location in 2010 in New York’s SoHo district. Manhattan real-estate developer Joel Schreiber invested $15 million in the new company for a 33-percent stake in the business.

The WeWork concept caught on quickly among young entrepreneurs, and by 2014, Forbes was calling WeWork, “the fastest-growing lessee of new office space in New York.”

At that time, WeWork had opened 20 collaborative workspaces in seven cities and boasted 15,000 members. The growth was in large part thanks to various infusions of venture capital, but business was about to explode. 

In late 2014, the company raised $355 million in venture funding from investors including Goldman Sachs, Wellington Management and JP Morgan Chase. WeWork boasted 55 locations by 2015, a number that doubled in 2016 before reaching 178 locations – 10 million square feet of office space – in 56 cities across 18 countries in 2017.

WeWork pitch deck

The Original WeWork Pitch Deck

Of course, to impress such prolific investors, WeWork needed a standout presentation describing the company and its business model. And while its 2014 slideshow was plenty informative and almost aggressively thorough, the presentation design left room for improvement.

The problem is many of the slides in WeWork’s 2014 presentation contained altogether too much data for audiences to absorb in a single viewing, while others featured redundant information. 

The pitch deck also lacked focus, branching off into descriptions of other divisions within the WeWork brand – important information but too varied for a cohesive slideshow. If you only have a few minutes to grab potential investors’ attention, you’d better focus on the meat and potatoes they need to know you’re a worthwhile investment.

Could WeWork have raised even more venture capital in 2014 if it had a professionally-designed pitch deck detailing its business plan? We’ll let you make up your own mind.

We’ve redesigned the original WeWork pitch deck using Beautiful.ai’s PowerPoint alternative presentation software. Our revised pitch deck template incorporates best design practices recommended by the pros with a variety of customizable themes and presentation templates for practically any purpose. Plus, Beautiful.ai’s presentation design software features a library of vivid, public-domain images, fonts, logos and attention-grabbing animations.

Not only did we expand the number of slides used to present important infographics, but we improved the focus of the overall presentation by eliminating redundant slides and those that aren’t specific to the primary WeWork brand. We also set up a common theme and color schemes for the full pitch deck, so all slide designs automatically share common fonts, colors and page design.

Is it the perfect pitch deck? How do you think we did?

#1. Title Page

We always think of a pitch deck’s title page like the cover of a book. It sets the tone for everything that comes next. There’s nothing wrong with WeWork’s original title page, but it doesn’t tell much about the following pitch, either.

We enlarged the brand so the first thing audiences see is the WeWork label. We also replaced the image with one that relates more closely to the company.

coworking space presentation

#2. Introducing WeWork

The second slide of WeWork’s original pitch deck served up a heavy dose of data–too heavy for an initial presentation. We inserted an additional introductory slide, so the presenter can take the time to put those public-speaking skills to use and grab potential investors’ attention with more colorful descriptions of the company and its offerings–or even a short relatable story about WeWork’s humble beginnings.

coworking space presentation

#3. The Numbers

By our third slide, we’re ready to start highlighting some data – but not shove so much down their throats that all those numbers blur into a cloud of indiscernible digits. In fact, we took the infographics from WeWork’s original second slide alone and presented them across four slides designed using Beautiful.ai’s customizable smart templates. 

On slide No. 3, we present the company by the numbers, and list key metrics such as monthly revenue and occupancy rates with images from our library that help to tell the company’s story.

WeWork Pitch Deck Template

#4. Financials

We took the financial data listed in WeWork’s original company overview and applied it to one of Beautiful.ai’s smart templates, creating an animated line graph that compares annual revenue and EVITDA. Not only is the data presented in a more digestible serving, but the animation helps tell the company’s financial story.

WeWork Pitch Deck Template

Our fifth slide continues to present infographics from WeWork’s original data-filled second slide. We customized another of Beautiful.ai’s smart templates to design an animated bar graph that illustrates the company’s growth from 2010 to the time of the 2014 presentation.

coworking space presentation

#6. Key Markets

Using Beautiful.ai’s presentation software, we wrapped up our expansion of WeWork’s original second slide with our animated list of the key markets where the company was established in 2014. Our free image library is simple to search, and we quickly and easily were able to find images corresponding with each city to feature in icons that continue and add to our visual story.

WeWork Pitch Deck Template

#7. The Product

Now that we hopefully have impressed potential investors with WeWork’s story by the numbers, it’s time to really dig into a description of the product–space as a service. But in the original 2014 pitch deck, WeWork again bombards its audience with too many details for a single slide. In fact, the original was a bland, gray sea of text–not visually-appealing in the least.

In our redesign, we give the presenter another opportunity to dazzle audiences with stellar public speaking finesse. Our slide is a basic title, complete with the WeWork logo on top of an image of the product, office space. All of that textual content can be offered to potential investors via a printed addendum to the pitch or an electronic document rather than a boring slide.

coworking space presentation

#8. Target Customers

Any effective business pitch deck must provide details about the brand’s target customer. WeWork’s original 2014 pitch deck does a decent job of introducing the target market – millennials in the workforce – and sharing some of their commonalities that draw them to WeWork. While we didn’t necessarily change much, we quickly and easily were able to recreate the slide using Beautiful.ai’s customizable templates and images from our stock library.

WeWork Pitch Deck Template

#9. Clustering

WeWork’s next original slide once again presents far too much information for a single slide. Instead, we focused our ninth slide on the clustering potential of WeWork’s collaborative coworking spaces. We chose an animated smart template that demonstrates the company’s efficient use of space using proportionately-sized circles.

WeWork Pitch Deck Template

#10. The Potential

WeWork’s original pitch deck illustrated the changing independent workforce using bold numerals, but we redesigned the slide using another animated smart template – this one featuring radial bars indicating growth in potential market size.

WeWork Pitch Deck Template

#11. The Advantages

Potential investors want to know what will draw customers to a brand, and we’ve presented those advantages – all tied to “creating a new ecosystem for work,” on our 11th slide. Beautiful.ai’s "Carousel" smart slide template describes one aspect of the workplace ecosystem per slide with a colorful, corresponding image. 

This smart slide template also leaves the same header on the top of each slide—so it's easily understood that each point corresponds to the same topic. Seamless transitions between subslides in the carousel template help tell the visual story.

#12. Our Team

One slide the WeWork pitch deck presentation completely omitted introduces its team to potential investors. We’ve added a hypothetical “Meet the Team,” slide using a Beautiful.ai smart template created solely to highlight team members with headshots, names, titles and descriptions. In our redesign, we’ve just chosen random headshots from our stock image library, but you easily can download your own team images for your custom presentation using our PowerPoint alternative.

WeWork Pitch Deck Template

#13. Company Information

Our final slide is another omitted in WeWork’s original slide deck: contact information. Every good investor pitch deck should include these vital details, including the company’s primary address, phone number, links to social media profiles, email address and even a Google Maps thumbnail of its location. 

We used Beautiful.ai’s customizable slide templates and listed WeWork’s contact details at the end, and we jazzed it up with a grid of applicable images from our free stock image library layered beneath a branded headline.

WeWork Pitch Deck Template

You can see from WeWork’s original pitch deck that the slideshow continues much further, but we’ve elected to keep our redesigned pitch short, sweet and to the point. Sure, there is a lot of valuable data presented across another couple dozen slides, but it’s too much for audiences to digest in a slideshow presentation format. 

Instead, take the nitty-gritty details and include them in a printed addendum that you provide to potential investors or in an attached electronic document. They can follow along as you present the highlights or they can reference it later as they consider your proposal.           

How do you think we did in our presentation redesign? Our startup pitch deck is definitely more clear and concise without all those redundant slides and data-crammed pages, plus we snazzed up the pitch presentation with attractive images and infographics. 

If you like the result, you can customize the presentation with your own information using this high-quality pitch deck template , or start a new one from scratch using our multitude of smart templates that help presenters of all skill levels create slideshows as if they hired a professional designer.

coworking space presentation

Samantha Pratt Lile

Samantha is an independent journalist, editor, blogger and content manager. Examples of her published work can be found at sites including the Huffington Post, Thrive Global, and Buzzfeed.

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Coworking and Creative Space PowerPoint Presentation Template

Worktech Template for PowerPoint

Need a ready-made coworking and creative space template ? We’ve got just the thing.

You can now focus on what really matters – delivering a superb presentation .

Introducing Worktech – a coworking and creative space PowerPoint presentation template .

Featuring 36 editable slides , you can easily adjust the presentation to suit your brand.

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Business Plan Checklist for Your Coworking Space

The coworking industry is becoming a lucrative worldwide phenomenon , and now is the perfect time to break into the business. And as COVID-19 induced lockdowns and social distancing hopefully become a thing of the past, remote workers will be looking to find ways to connect with like-minded individuals now more than ever. A coworking space is a perfect place to do that!

Below, we've put together a step-by-step checklist to help you envision, assemble, and scale your own unique space. Whether you're brand new to the industry or you already know the ropes, you can use these tips to improve efficiency, define your brand and strengthen your space's community.

Looking for our full coworking space business plan?

We offer a comprehensive guide to operating a coworking space. Download it free here .

1. Define Your Vision

conference room with table

Why do you want to open the new space? To make a living? To cross-finance your own startup? To create a national coworking chain? To help your local community?

All are valid answers, but this important first step will help define your entire strategy. You will have to adapt your strategy over time, but your vision should stay intact to make sure your brand is consistent and your members feel valued. Take WeWork for example. Their initial vision — to create spaces for people to come together and innovate — still hasn't changed, even as their business has scaled up .

A look into the future of Coworking Spaces

The co-working market is about to be disrupted. Let's see how

A look into the future of Coworking Spaces

2. Solve a Specific Problem

meeting room with sticky notes

There needs to be a niche for your new coworking business, and thankfully there are plenty of options available. Maybe your area has a high demand for coworking spaces beyond coffee shops and libraries. Maybe the existing spaces in your area are too focused on one type of worker. On the other hand, maybe the other spaces around you are too broadly focused.

You're now in the business of problem-solving, so starting with a focus and expanding from there should be your main goal. For example, Google started out as a simple search engine that used links to determine the importance of individual pages on the internet. Today, they still dominate their niche, but they also offer dozens of services on top of that: Think products and services include mail, calendars, maps, and even phones. To create something bigger, you need to begin with one small thing. Start by analyzing your competitors and conducting a competitive analysis .

3. Define Your Space

meeting in a coworking space

Envision your target market's dream coworking environment . Is your space a premium facility for companies or an affordable solution for freelancers? Is your primary audience big business or small teams? Will your facility integrate with your city's business environment through events and partnerships, or will it be an independent space open to anyone?

Answering these questions will help you more easily plan out your membership pricing, amenities, marketing, and location. Being generic doesn’t cut it in the coworking market. Think deeply about how to stand out against the rest and add value to your new space.

4. List Your Business Goals

Business Plan Coworking Space

This is the tough work that will help you the most in the long run. If your space is fully leased, plan out the number of desks you can offer and monetize. Shoot for using 30 to 40 percent of your total space as desk space. Then, use this figure to calculate how much revenue your space can generate, including comparing the number of hot desks against the number of permanent desks.

Start to formulate a financial plan for your vision. Use our very own free financial ramp-up calculator to get started. The next step is to think about goals further down the line. When will you break even? How much revenue will you generate? How much turnover do you expect? Which amenities and cosmetic choices can you afford?

Now think about the investment you'll need. This includes set up costs, like furniture and internet service; opening costs, like a launch event; and ongoing operations, like maintenance and salaries. There are more costs than you might initially imagine, so research more with coworking guru Alex Hillman's online guide .

Additionally, you should define your value proposition, cost structure, revenue streams, customer segments, key channels, and marketing strategy. You'll need to know these answers inside and out.

Preview of our coworking revenue forecast tool

5. Pick Your Team

Business Plan Coworking Space

Every great business starts with a great team . Consider every side of the plan: a technology expert, an operations manager, and a marketing person are essential, whether you hire them, do those jobs yourself, or outsource to freelancers.

Similarly, you’ll need to look into real estate partners, investors, and other day-to-day employees to round out your core group. A solid team will increase your space's value and pave the way for future growth.

6. Coworking Business Model

What is your unique selling point what value do you bring.

Do you offer lots of space for large teams to rent out, or individual desks to pay for by the hour? Do you offer bare-bones facilities like wifi and a seat at a desk, or cold brew on tap and gym access? You should always aim to offer the work necessities that aren’t available in free spaces like coffee shops: printers, reliable high-speed internet, writing utensils, scanners, and other office supplies. You may want to cater to a specific industry, like offering a space where entrepreneurs can network and bounce ideas off of each other. Are you geared towards providing networking opportunities, or a quiet space for optimal productivity? Or do you cater to bigger clients who want more private meeting spaces or long-term rentals? The answers to all of these questions will begin to define how you sell your space.

Who is your audience?

Are you catering to individuals, businesses, or both? How will you accommodate those who will stop in sporadically versus members who need a steady 9-5 workspace? Will you lease specific desks and offices or just grant people entry as needed? Are there entire floors that companies can rent out, or private meeting spaces for remote teams? Or maybe you don’t exist in a physical place but are more of a club? These parameters will help you think about what type of space you should occupy.

If you’re offering a space primarily for people to meet outside of the usual 9-5, maybe you operate out of a building that is in use only outside of normal business hours, like a restaurant or church. If you’re catering more to the 9-5 crowd, think about how you can utilize your space outside of business hours. Perhaps you’ll host nighttime events like book readings or networking cocktail hours. Maybe you’ll cater to parents by offering childcare or irregular hours.

What are your revenue streams?

Most revenue will come from membership fees, but those can take several forms. You can have members pay monthly or annually, or charge hourly for the use of workspace. You can offer both hot desks, which can be rented out for specific times, and dedicated desks, where a member can leave their things and return at their leisure. A mix of both will ensure you’re filled to maximum capacity. Also consider offering corporate memberships, which can be a great way to get tons of people in the door and allow companies to extend perks to remote teams.

You can also bring in revenue through amenities like a cafe, and build different levels of membership based on these smaller perks. For example, a higher-tier member might get unlimited coffee, free guests, or free access to events.

Another popular revenue stream for coworking space is something called a “virtual office,” in which startups or remote teams pay for a business address where they can send and receive packages, even while working from a different place, like their homes.

What are your marketing strategies?

A good marketing strategy is key to getting your coworking space off the ground. It’s also highly connected with who your audience is. You may run advertisements on local news or in niche magazines that cater to your audience. You should definitely have an attractive website and a strong social media presence. Many places find success in offering perks to existing members for referring friends.

Try and get creative! Can you work with influencers that your audience might follow? Should you have a booth at industry fairs, or offer freebies to those passing by at a local farmers market or on a busy street?

What partnerships can you form?

To get off the ground, many coworking spaces rely on investors. They provide an initial revenue stream and source of capital, plus they provide a networking tool that can be sold to members. If your coworking space hosts a number of entrepreneurs or start-ups, you may want to consider offering to connect them with your investor for a small fee.

Think about smaller-scale partnerships as well, such as different local businesses and entrepreneurs you can collaborate with. Perhaps a local coffee shop would be interested in opening a cafe in your space, or a local restaurant could offer customers special discounts. You could offer members discounts at a nearby gym, or host instructors for fitness classes right in your coworking space.

If you plan on hosting events, begin to compile a shortlist of people who would make a good fit. Are there local entrepreneurs who could give an inspiring talk, or authors who might draw a crowd? Perhaps artists would be interested in having their work on display, or a local library could sponsor a small lending library in your space.

7. Coworking Business Model Template

There are tons of helpful coworking business model canvases out there that are helpful to estimate your startup costs, brainstorm partnerships, cater towards your target audience, and build your business. You can save this checklist, as well, to help you start planning your space.

Target Audience : Who is your dream client? Who do you wish to attract?

Partners: Will you be looking for investors? Who will be your internet service provider? Will you partner with local businesses, or bring in local experts for events?

Added Value: What’s your selling point? A quiet space for remote workers to use instead of a home office? Networking opportunities? Speakers and events?

Key Resources: What do you need to be successful? An entire building or just an open floor? Wifi? Cold brew? Fax machines?

Advertising: How will you spread the word? Through local businesses, social media, billboards, or word of mouth?

Key Activities: What will your space be used for? Workspace for startups? Collaboration for entrepreneurs? Events open to the whole community?

Revenue Streams: Will membership fees be fixed or will there be different plans? Will you recruit investors? How many hot desks versus conference rooms? Will you charge a fee for events?

Customer Segments : What different customers do you hope to attract? Freelancers? Remote workers? Entire companies?

Download this Coworking Space Business Model Canvas today and start planning!

Business Plan Coworking Space

Remember: This is a broad overview. While these are some of the main questions you'll need to address when shaping your business plan, there will be plenty of other things to evaluate more in-depth. We've collected a more extensive overview of how to launch and run a coworking space in 2021 with our updated guide, which you can download for free .

And get excited! Coworking is showing signs of massive growth, and this is your chance to improve the world of business while setting yourself up for success.

Carlo

Carlo Belloni

Carlo is the Project Manager and SEO Specialist at Kisi.

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Amanda Hoover

Local Coworking Spaces Thrive Where WeWork Dared Not Go

The exterior of a church on a sunny day with a green lawn in front and a blue sky in the background

The white colonial revival church with its high steeple adds an idyllic architectural touch to the affluent town of Huntington, a Long Island suburb of New York City. But a sign grabs the eye from the road: “Coworking space,” it says. “Kind of like a WeWork. Was a church, but not anymore.”

The former church may have been leveled and replaced with condos, had Michael Hartofilis not bought it and repurposed it as a coworking venue called Main Space that opened earlier this year. What was once a sanctuary with a high ceiling has been split into two floors of coworking space, with cubicles, glass phone booths, and minimalist art. Industrial-style beams and modern, geometric light fixtures are juxtaposed with the preserved, intricate crown molding and artisan details that hug the building’s windows and doorways.

I spent a morning working out of the bisected sanctuary, where cubicles with ergonomic desk chairs have replaced church pews. Neon signs and bright colors make it easy to forget Main Space was once a church, and it has all the amenities of a typical coworking space—a gym, ice bath, kitchen, various conference rooms with comfortable armchairs and patterned wallpaper, and an outdoor patio decorated with a string of lights. But it’s also embedded in the community. On a Thursday afternoon, people were scattered at desks throughout the building and in conference rooms, chatting with one another between their own business calls.

“Ideally, it is local people” who sign up for the coworking space, says Hartofilis, who also heads an energy company and is working on a neighborhood social app. He’s hoping those who come feel like they’re part of something exclusive and get to know one another. But people have already come from neighboring towns, or used it as a meeting place between New York City and towns on Long Island. “There's not a whole lot of supply as far as coworking spaces, there's nothing like this.”

The interior of a row of desks inside of a coworking space

After Covid changed work patterns and styles, coworking is hanging on. The industry is growing and is expected to continue doing so —despite negative headlines about the company that brought coworking to the masses: WeWork. The coworking behemoth filed for bankruptcy in November, sparking concerns about the model after it took on office leases at a rapid pace and sought to sublease desks out at a premium. Rising interest rates and massive shifts in the office space marketplace following the Covid outbreak hammered the coworking giant, which was at one time valued at $47 billion. But WeWork is now preparing to right itself and exit bankruptcy at the end of May, getting $450 million in new investments and shedding excess office space after renegotiating leases. And industry experts say there’s lots of potential for coworking to mature.

“Coworking is a great product,” says Jonathan Wasserstrum, a partner at Unwritten Capital, who has invested in Switchyards , a coworking company in the US southeast which shuns the title of coworking in favor of “work clubs.” The company has spaces in Atlanta; Nashville, Tennessee; and Charlotte, North Carolina. A former school, a motorcycle garage, a warehouse where elevators were tested, and a church are among its offerings. Coworking “is in high demand, and will continue to be in high demand,” Wasserstrum says.

Many of the memberships at Switchyards’ locations are sold out. The company plans to have 25 clubs by the end of the year—with a total of 200 in the next five years. The design and music selection take inspiration from libraries, coffee shops, and hotel lobbies more than offices.

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Part of the draw, too, is convenience. Switchyards clubs are often located in residential neighborhoods and away from crowded commercial districts, where office space is plentiful but can be costly. “We felt like people were going to spend more time reorienting their lives away from the central business district and closer to where they live,” Michael Tavani, Switchyards’ CEO and founder, says. The result is something Tavani sees as not quite a first, second, or third place, but a new category somewhere in between.

Even as workers push their companies for flexibility, plenty are looking for work-related communities. Peter Bacevice, vice president of R&D for workplace intelligence platform at Pangeam, says the spaces are a “professional third place” that sit between home and office. His research has found that people in coworking spaces “thrive” at higher levels than those in offices. “Some of this is attributable to people being able to find a sense of community with others,” Bacevice says. As a loneliness epidemic persists, some people don’t want to be at home, but also don’t want to stray far away from it. A 2023 Gallup poll found that the average employee prefers to work in an office two to three days a week, as a desire for hybrid work over fully in-person or remote shrinks.

“The hottest trend in working for individuals is neighborhood coworking spaces that are close to home,” says Jamie Hodari, cofounder and CEO of Industrious, one of the larger coworking companies that differentiates itself by entering into management agreements with landlords instead of leases, which Hodari says carry less risk.

It’s not just individuals: Companies are seeking coworking platforms like Industrious to rent spaces for mini offices instead of setting those satellite spaces up themselves, Hodari says. These companies might seek more centralized locations in typical office locations and downtowns. This is all as office space rentals are languishing. Buildings in commercial downtowns have been slow to recover after white-collar workers went to work from home. Nearly 20 percent of office space sat vacant as of late 2023, according to an analysis from Moody’s Analytics.

There are other companies and flexible models designed to meet that community demand. In Brooklyn, Work Heights has opened seven coworking locations and offers outdoor space that is highly coveted in New York City. Storefront coworking spaces also attract attention. WeWork itself has some locations that have repurposed old buildings as offices, including a historic theater in India and at one time, a century-old ballroom in New York City . Apartment buildings are building coworking into their model, including Adam Neumann’s own Flow, a residential real estate venture that he had hoped would partner with WeWork .

Main Space might become more than just coworking, Hartofilis says. It could be a place for fantasy football drafts, escape rooms, or birthday parties—he says he already held a beer pong tournament there to christen the space. During the hours I spent in the coworking space, I used one of the glass phone booths to make calls to talk to other people about coworking. The coworking space living inside the church’s doors is certainly unexpected, but inside, it’s what you would expect of an office: people reheating food in the kitchen, catching up with one another, and seeking out a quiet corner to take their calls. Some parts of office life will ultimately stay in place—no matter where people decide to work from.

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    Coworking is an arrangement in which several workers from different companies share an office space, allowing cost savings and convenience through the use of common infrastructures, such as equipment, utilities, and receptionist and custodial services, and in some cases refreshments and parcel acceptance services. It is attractive to ...

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    The concept of co-working Co-working Co-working is defined as a methodology of bringing together teams with varied focuses to work under one roof, with guiding principles of collaboration and collectivity. iKeva, a leader in the co-working space in India, is set out to redefine the way small teams function. According to them, co-working does ...

  20. Coworking Space Business Plan Template + PDF Download

    Shape the business plan of your coworking space with our checklist Including free PDF download and a financial forecast template spreadsheet!

  21. PPT

    Presentation Transcript. Coworking Space Coworking is a concept that involves an environment where few professionals, small companies, freelancers, and startups come together to work on their respective work. It is basically an office space with all the facilities and in India it is gaining popularity especially for freelancers, start-ups and ...

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    The space, a former textile warehouse-turned-coworking space, is the outcome of a creative process carried out together with young architect Lucia Cattalani, among the first coworkers and hub user, the founders of the space, Laura and Ronnie and the first nucleus of the community.

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  24. Free Google Slides and PPT Templates about outer space

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